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The guys talk about preseason football, Ted Lasso, and the Huns. They also learn about apple grafting and pomato plants.You can follow the show on X/Twitter: @passthegravypod, @AlexJMiddleton, and @NotPatDionne
In this episode of the Decoding TV podcast, David and Patrick discuss what's going on in the world of TV, then dive into the return of Ted Lasso and continue their Dark Matter season 1 rewatch.What happened with Wonder Man season 2? What do we think is going on with the God of War TV show? Why did David Ellison write an op-ed about the Warner Bros. merger for the New York Times? Listen to hear us discuss all of these topics and more.Homework for next week:Show of the Week: Furious (Hulu)Dark Matter Rewatch: Season 1 Episode 8 (Apple TV)Shownotes (All timestamps are approximate):2:32 - Show of the WeekTed Lasso season 433:00 - TV News‘God of War': Dave Bautista in Talks For Kratos Role in Amazon Series After Ryan Hurst's ExitAtreus to be recastWonder Man cancelledCo showrunner speaksYahya Abdul Mateen II speaksNYTimes editorial by David Ellison1:07:48 - Dark MatterEpisode 7 - In the Fires of Dead StarsLinks:Thanks to Michael J Johnson for our Show of the Week and Patrick Finishes the Damn Show audio bumpersListen to Patrick's videogame podcast, Remap RadioSubscribe to Patrick's newsletter, CrossplaySubscribe to this podcast on YouTubeFollow this podcast on InstagramFollow this podcast on TiktokSubscribe to David's free newsletter, Decoding EverythingFollow David on InstagramFollow David on Tiktok Hosted on Acast. See acast.com/privacy for more information.
Zwischen Renaissance-Klang und Pop-Ikone. In München treffen Orlando di Lasso und Michael Jackson aufeinander. Wie ein Bronze-Denkmal zum Hotspot für Musikgeschichte, Tourismus und Fanmythos geworden ist.
As an Ypsilanti City Councilmember, Amber Fellows proposed a one year moratorium on data centers and it was the first to pass in the state of Michigan. She also introduced Mayors for Peace, a resolution made by a coalition of mayors standing against the proliferation of nuclear weapons. Amber is running for mayor of Ypsilanti and she sat down to speak with State of Water in the leadup to the primary this Tuesday, August 4. Learn more about Amber at https://www.amber4thepeople.com. State of Water is the official podcast of the Clean Water Campaign for Michigan, a program of Title Track. Watch the full episode video: https://youtu.be/yNG7X61IaeQ Many thanks to Leon Speakers and Mothfire Brewing Company for their sponsorship support. Episode 62 credits: Amber Fellows interviewed by State of Water host, Seth Bernard Produced by Chris Good Music: “Warble” by Brandon Fitzpatrick, The Lasso, Graham Parsons, Jordan Hamilton
The Jeremy White Show welcomes Patrick Guay from Evenko!Jeremy interviewed Patrick Guay from Evenko about the Osheaga Music and Arts Festival happening July 31st to August 2nd in Montreal at Parc Jean-Drapeau as well as LASSO MTL. Patrick discussed the festival's evolution from its humble beginnings in 2006 with 6,000 attendees to becoming a sold-out event with 50,000 people, featuring major headliners like Twenty One Pilots, Tate McRae, and Thomas Rhett, Mumford & Sons, Old Dominion. They covered the challenges of booking diverse lineups across multiple genres, managing logistics for 50,000 attendees, and providing premium backstage experiences for artists. Patrick explained how the festival has adapted post-COVID, implemented new clear bag policies, and continues to grow both Osheaga and the newer Lasso country festival, while noting the lack of adequate amphitheater venues in Montreal limits larger stadium shows.PLEASE LIKE AND SUBSCRIBE! The Jeremy White Show is FREE and ON DEMAND, stream now on Spotify, Apple Podcasts, iHeart Radio, Google Podcasts and tell your Smart Speaker "Play The Jeremy White Show". For BOOKINGS and ENQUIRIES: Show Producer: Joe Cristiano - joe@jeremywhiteshow.com Management: GARBER IMC. - angela@garberimc.comFollow on Twitter: / jeremywhitemtl Follow on Instagram: / jeremywhiteshow Subscribe on YouTube: / jeremywhiteshow Subscribe to The Jeremy White Show for exclusive content and interviews. © 2026. Jeremy White. All Rights Reserved.
This week, it's so dang summer outside and we got TV to keep us inside in Aug! Dan and Raul agree you can set up your television outside if you want when checking out some new stuff and a bunch of returning faves. New guys include Lanterns (Green ones, from the DCU), The Shards from a couple of cut-ups and a special Robot Chicken to commemorate 25 years of Adult Swim nights on Cartoon Network. The real action is in returning friends like a big guy named Reacher, a nice guy named Lasso and a tactical lady called Lioness. The Always Sunny, Fururama, and Conan O'Brien Must Go crews are back too, but the winner of the month might just be a doc series about lizard people called Monsters of God? No, I mean like exotic animal collectors! Check it out? YES!
A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. Episode SummaryHill Country Movement spent years hovering around $28–30k a month, even with solid coaching and a loyal community. They weren't broken—just capped. This conversation walks through the real changes that finally moved them past that ceiling: tightening their no-sweat intro, packaging a real 12-week kickstart, and getting serious about high-ticket personal training and hybrid offers.You'll hear how they use “no prices on the website” to avoid price shoppers, why in-person consults matter so much, and what shifted once Lasso took over their marketing and follow-up. If you're in a smaller market, charge more than your competition, or feel tapped out as the main coach and seller, this is a clear, real-world look at what it actually took to hit $50k months and hire full-time career coaches.Key TakeawaysYou'll learn:How pulling pricing off the website cut down on price shoppers and made consults easier to close.Why a structured 30–45 minute no-sweat intro that digs into the client's real “why” makes premium packages feel like the obvious next step.How Hill Country Movement packages high-ticket hybrid options (1:1 plus small group) and a 12-week kickstart to raise average client value.How they position being the most expensive option in a small market by leaning on coaching quality, degrees, and a truly coached environment.What changed once they stopped trying to be their own ad agency and let Lasso handle campaigns, workflows, and lead flow.How reworking their offers and sales process took them from years at $28–30k to consistently hitting the 40s and then $50k months.Why they only hire full-time, career coaches instead of “free membership” part-timers, and how that supports service and retention.How getting the owners off the floor opened time for systems, SOPs, and family, without sliding backwards in revenue.How they handle “just tell me the price” texts, when they give a range, and when they know someone isn't a fit.Episode Chapters01:02 Who Hill Country Movement serves02:31 PT, small groups, and hybrid offers10:34 Selling high-ticket packages in a small town12:08 No-sweat intros and uncovering the real “why”13:23 A la carte plans and “just tell me the price”16:34 Starting with Lasso & baseline revenue18:12 Hitting $50k months and ROI on Lasso19:31 Breaking the long-time $28–30k plateau25:05 Hiring full-time career coaches26:16 Systems, automation, and smoother scaling30:33 Million-dollar goal and future facility plansAbout the GuestBane and Gina are the co-owners of Hill Country Movement, a boutique strength and conditioning gym in the suburbs of Austin, Texas. They focus on personal training, capped small-group training, and habit-based nutrition coaching for “everyday athletes”—busy, middle-aged adults who want to stay strong and capable for real life. With a team of degreed, full-time coaches and a coaching-first environment, they built a premium, service-heavy model that supports higher pricing and deeper results. After years stuck around $28–30k a month, they reworked their offers, sales conversations, and marketing with Lasso's help and are now consistently in the $40–50k range while spending less time on the floor and more time on family and growth.About the PodcastGym Marketing Made Simple cuts through the noise around gym growth. Each episode focuses on practical marketing, sales, and leadership systems designed for boutique fitness gyms. The goal: clear messaging, better leads, and cleaner sales processes so owners can grow without guessing, chasing, or burning out their teams.Listen & Subscribe
LINK DE DESCARGA MP3: https://latakilla507.com/romantic-style-vol-2-dj-aldo-lasso/
You never know when you'll need and boy did they need it
9to5.cc Podcasts: Including Go Plug Yourself (GPYS) & 9to5 Entertainment System (9ES)
It’s once again time for Go Plug Yourself and our Osheaga podcast series to have what has become their annual crossover episode! We asked Pat (among many other things): Where are the best fries and pizza in Montreal? That question was asked by Abby Stonehouse & Dawn McSweeney back in episode 349. Patrick Guay from evenko returns to talk about all the ins and outs of booking festivals like Osheaga, Lasso and Ile Soniq. It’s a great chat where we talk about some memorable concerts, the changing landscape of live music and so much more. It’s a must-listen if you’re a music fan in Montreal, sit back, relax, go plug yourself and see you at Osheaga on July 31st. See You at Osheaga! Osheaga runs from July 31st to August 2nd at Parc Jean Drapeau. Check out osheaga.com for more info and tickets. All audio clips are copyright of their respective owners and used solely with the intention of promoting and editorial previewing Osheaga. Our intro song is Paradise Engineering (instrumental) by YACHT and is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License. Keith does all sorts of things here on 9to5.cc, he works with the other founders on 9to5 (illustrated), co-hosts our two podcasts: The 9to5 Entertainment System and Go Plug Yourself and blogs here as The Perspicacious Geek. Sarah is somehow still @femalewalter on Instagram. Follow her for pictures of our dogs and sometimes she remembers to post about all the arts and entertainment we take in all year long. The post Patrick Guay (evenko) Returns – Osheaga Podcast 2026 / Go Plug Yourself 340 appeared first on 9to5 (dot cc).
Brian is out for a family vacation so enjoy last week's episode of FEPCAST instead! This WEEK: Larry David has a new "History of the World" ripoff produced by the Obamas: does LD still have it? Also: we review the pilot for Apple+ hit Ted Lasso, a nod to soccer during the World Cup. On the FEPCAST we review one new show's first episode, and one classic show's first episode to see how each holds up. Subscribe to the Audio Podcast: https://feeds.megaphone.fm/ENTSL23391... Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian is out for a family vacation so enjoy last week's episode of FEPCAST instead! This WEEK: Larry David has a new "History of the World" ripoff produced by the Obamas: does LD still have it? Also: we review the pilot for Apple+ hit Ted Lasso, a nod to soccer during the World Cup. On the FEPCAST we review one new show's first episode, and one classic show's first episode to see how each holds up. Subscribe to the Audio Podcast: https://feeds.megaphone.fm/ENTSL23391... Learn more about your ad choices. Visit megaphone.fm/adchoices
Most gym teams role play just enough to feel busy, not better. This conversation lays out a simple way to turn Monday sales meetings into real practice that fixes weak spots and builds confident closers.Episode SummaryGym Marketing Made Simple is built for owners who want sales to feel repeatable, not random. This episode walks through how to stop “sink or swim” sales training and replace it with a clear, documented process plus weekly role play that actually resembles real consults.Jeff Burlingame breaks down how to structure a Monday sales meeting, what numbers to review, and how to turn that data into focused reps on the hardest parts of your no-sweat intros and trials. You'll hear how to use a three-person role play setup—with a designated disruptor—to sharpen objection handling, transitions, and closes. If the goal is better close rates without relying on a unicorn salesperson, this is the kind of simple, repeatable system Gym Marketing Made Simple is about.Key TakeawaysYou'll learn how to:Treat sales as a trainable skill instead of waiting for “natural” closers.Get your sales process out of your head and into a documented, shareable outline.Run a non-negotiable Monday sales meeting focused on selling, not random updates.Track leads, booked, showed, and closed so you know exactly where you're leaking revenue.Choose one specific weak link (rapport, goals, urgency, objections, close) per session.Use a three-person setup—client, salesperson, disruptor—for cleaner feedback and better reps.Call “timeouts” in the middle of a script, then instantly reset so responses become reflexive.Make role play tough with real objections, but not impossible or silly.Use role play as resistance training for sales, the same way you'd train a heavy lift.Take ownership as the gym owner to lead sales practice instead of blaming the team.Episode Chapters00:00 Why goofy role play kills real improvement00:23 Gym Marketing Made Simple and Lasso intro00:51 Jeff sets the focus on sales and role play01:40 Why sales is a learned skill, not talent02:15 Documenting the full sales process step by step03:30 Monday sales meetings and who must be there04:34 Reading the numbers: leads, booked, showed, closed05:20 Turning data into a weekly action plan06:10 Narrowing role play to one specific skill each week08:17 Setting up three-person role play and the disruptor09:40 How and when to call timeouts mid-conversation12:07 Making objections realistic but winnable13:10 Sales practice as reps, not one-off live attempts14:21 Final push to own and run your sales trainingMemorable Quotes“Nobody is a born salesperson. Everybody acquires that skill set through practice and experience.” [00:00:51]“It can't live rent free in your brain. It has to be in everybody's brain, and the only way to do that is to document it.” [approx. 00:02:00]“The hands-down best way to conduct role play is with three people… client, salesperson, and then the overseer.” [00:08:17]“You're an interrupter, a disruptor. Time out, say this instead, time in.” [approx. 00:08:17–00:11:00]“If you want your team to get better, you have to make the time for them to get better, and you have to put them through the ringer.” [approx. 00:13:40–00:14:10]About the PodcastGym Marketing Made Simple cuts through the noise around gym growth. Each episode focuses on practical marketing, sales, and leadership systems designed for boutique fitness gyms. The goal: clear messaging, better leads, and cleaner sales processes so owners can grow without guessing, chasing, or burning out their teams.Listen & Subscribe
Siete implicados en el ataque armado de Socio Vivienda en Guayaquil son sentenciados a 40 años de prisión; El Municipio de Quito inicia una intervención vial de 12 días en el intercambiador de la avenida Galo Plaza Lasso; Argentina remonta ante Inglaterra y jugará la gran final del Mundial 2026 contra España; Ecuador lanza un seguro agrícola de 24,5 millones de dólares para mitigar los impactos de El Niño; Irán lanza nuevos ataques con drones contra instalaciones militares en Baréin, Kuwait y Jordania
SummaryIn this inspiring episode, psychologist and author Dr. Jody Carrington shares insights on the importance of authentic connection, emotional regulation, and leadership in education. Discover practical strategies to foster social health, build resilient teams, and lead with heart in challenging times.Keywordsleadership, education, emotional regulation, social health, authentic connection, resilience, teacher well-being, school leadership, mental health, community buildingKey TopicsThe importance of feeling seen and deeply understoodNeurobiological wiring for connection and its implicationsThe impact of social health on happiness and performanceStrategies for leaders to regulate themselves and othersThe role of joy and vulnerability in building communityFeeling Seen: The Key to Connection in SchoolsHow Authentic Interaction Transforms EducationQuotes"We are neurobiologically wired for connection""The hardest thing is to look at each other""Misery loves miserable company"drjodykarrington.comChapters00:00 - Introduction to Lasso and Leadership05:07 - The Importance of Connection in Leadership08:08 - Understanding 'Feeling Seen' in Education11:01 - The Role of Educators in Emotional Well-being14:18 - Burnout and the Need for Rest in Leadership17:13 - Investing in Educators for a Better Future20:00 - The Importance of Social Health26:37 - Understanding the State of Education32:57 - Leadership Lessons from Ted Lasso
From Netflix's ambitious reboot of “Little House on the Prairie” to Anya Taylor-Joy's high-stakes crime thriller “Lucky”, this summer's TV line-up has something for every viewer. We also preview “GIGN” (Elite Force), a gripping French action series that takes viewers inside one of the world's most elite police units. Fan favourites are returning too, with a new season of “Ted Lasso” and Will Ferrell taking on his first major TV leading role as an ageing golf champion in The Hawk. Arts24's Dheepthika Laurent rounds up the biggest series to add to your watchlist this summer.
The Binge Buddies are stepping onto the battlefield, and we're taking a look at a modern superhero classic—problematic third act and all. Welcome back to "Hall of Just Us," where your hosts Bryan, Matt, Joel, and Ryan are shedding the grimdark shadows of Gotham and Metropolis to bask in the radiant glory of 2017's Wonder Woman. Patty Jenkins and Gal Gadot completely revitalized the DCEU with this sweeping, hopeful World War I epic, but the guys aren't holding back on the elephant in the trenches. Join the crew as they celebrate the breathtaking No Man's Land sequence, the incredible chemistry between Diana and Chris Pine's Steve Trevor, and the film's status as a milestone for the genre—before diving headfirst into that messy, CGI-heavy, mustache-twirling Ares finale. Grab your Lasso of Truth and hit play; it's time to find out if love can truly save the world!
Un llamado por Venezuela. El artista Lasso visita la cabina para relatar la difícil situación tras los devastadores terremotos en su país natal. En esta charla conmovedora, nos explica cómo la comunidad internacional y los rescatistas mexicanos están brindando apoyo en medio de las constantes réplicas.See omnystudio.com/listener for privacy information.
Está con nosotros en entrevista Lasso. Además, nuestro gran equipo de colaboradores: Gil Barrera con espectáculos, Poncho Vera con los deportes, Mónica Mandujano con sexología y Lo Mejor de "Amigos Sin Derechos".See omnystudio.com/listener for privacy information.
Moving into the summer time, we got the windows and the speakers UP. Tune in for tracks new and old but all hot as hell from LOVE RARELY, CASHIER, GRACER, SHORT LEASH, EKULU, STATION MODEL VIOLENCE, LASSO, RESTRAINING ORDER and more. Lets go. Learn more about your ad choices. Visit megaphone.fm/adchoices
DOMRADIO.DE hat am 12. Sonntag im Jahreskreis das Pontifikalamt aus dem Kölner Dom mit Weihbischof Dominikus Schwaderlapp übertragen. Der Kölner Domchor sang unter der Leitung von Alexander Niehues und Valentin Bauer. Im Gottesdienst erklangen Teile aus der vierstimmigen "Missa Octavi Toni" des Renaissancekomponisten Orlando di Lasso sowie zum Einzug der gregorianische Prozessionsgesang "Tria sunt munera" und weitere Motetten von Christian Matthias Heiß und John Rutter. An der Orgel war Winfried Bönig, er spielte zum Ende der Messe die „Toccata“ von Eugéne Gigout. Beim Domchor waren zum ersten Mal die Sänger des B-Chores bei der Gestaltung einer Messe im Kölner Dom mit dabei. Das waren 20 Jungen aus den dritten Klassen der Domsingschule und zwei, die über die externe Ausbildung in den Chor gekommen sind. Mehrfach sprach Schwaderlapp im Pontifikalamt mehrere Ordensleute an, die aus Anlass ihrer jeweiligen Ordensjubiläen in den Dom zur Feier der Messe gekommen waren. Er dankte ihnen für ihre vielen Jahre im Dienst ihrer Orden.
Cook County Crime Stoppers is offering a one thousand dollar cash reward for information leading to the arrest of whoever vandalized a mural of fallen Chicago Police Officers on the city's Southwest Side on June 15, 2026. The mural, located in the 6800 block of South Pulaski in the West Lawn neighborhood, is a tribute to Chicago Police officers killed in the line of duty. It includes depictions fallen CPD officers Luis Huesca, Andrés Vásquez Lasso, and Enrique Martinez. The vandal or vandals spray painted over part of the mural -- partially covering two of the officer's faces. Cook County Crime Stoppers says tips can be submitted anonymously by calling 1-800-535-STOP or online at CPDTIP.com.
Cook County Crime Stoppers is offering a one thousand dollar cash reward for information leading to the arrest of whoever vandalized a mural of fallen Chicago Police Officers on the city's Southwest Side on June 15, 2026. The mural, located in the 6800 block of South Pulaski in the West Lawn neighborhood, is a tribute to Chicago Police officers killed in the line of duty. It includes depictions fallen CPD officers Luis Huesca, Andrés Vásquez Lasso, and Enrique Martinez. The vandal or vandals spray painted over part of the mural -- partially covering two of the officer's faces. Cook County Crime Stoppers says tips can be submitted anonymously by calling 1-800-535-STOP or online at CPDTIP.com.
Cook County Crime Stoppers is offering a one thousand dollar cash reward for information leading to the arrest of whoever vandalized a mural of fallen Chicago Police Officers on the city's Southwest Side on June 15, 2026. The mural, located in the 6800 block of South Pulaski in the West Lawn neighborhood, is a tribute to Chicago Police officers killed in the line of duty. It includes depictions fallen CPD officers Luis Huesca, Andrés Vásquez Lasso, and Enrique Martinez. The vandal or vandals spray painted over part of the mural -- partially covering two of the officer's faces. Cook County Crime Stoppers says tips can be submitted anonymously by calling 1-800-535-STOP or online at CPDTIP.com.
In the third and final installment of the series, President Theodore Roosevelt mobilizes the full industrial might of United States to “make the dirt fly” in Panama and succeed where the French Syndicate failed. But many perils await them in “The Zone”. From disease-bearing mosquitos and intractable terrain, to labor problems and lethal accidents, the Panamanian jungle will not be tamed without a fight. SOURCES: Burton, Anthony. The Canal Pioneers: Canal Construction from 2500 BC to the Early 20th Century. Barnsley, UK: Pen & Sword Maritime, 2018. Charles River Editors. The Panama Canal: The Construction and History of the Waterway Between the Atlantic and Pacific Oceans. CreateSpace Independent Publishing, 2013. Diaz Espino, Ovidio. How Wall Street Created a Nation: J.P. Morgan, Teddy Roosevelt, and the Panama Canal. New York: Four Walls Eight Windows, 2003. Greene, Julie. The Canal Builders: Making America's Empire at the Panama Canal. New York: Penguin Press, 2009. Karabell, Zachary. Parting the Desert: The Creation of the Suez Canal. New York: Alfred A. Knopf, 2003. Keller, Ulrich. The Building of the Panama Canal in Historic Photographs. New York: Dover Publications, 1983. Lasso, Marixa. Erased: The Untold Story of the Panama Canal. Cambridge, MA: Harvard University Press, 2019. Lindsay, John. Emperors in the Jungle: The Hidden History of the U.S. in Panama. 2003. Lopez, Sean J. Chokepoint: The Epic History of the Suez Canal. New Haven, CT: Yale University Press, 2024. Marlowe, Elias. A History of Panama: Canal, Conquest, and Independence. Albuquerque: University of New Mexico Press, 2012. McCullough, David. The Path Between the Seas: The Creation of the Panama Canal, 1870–1914. New York: Simon & Schuster, 1977. Morton, Levi P. “No. 105. Mr. Morton to Mr. Frelinghuysen.” Papers Relating to the Foreign Relations of the United States, Transmitted to Congress, With the Annual Message of the President, December 1, 1884, U.S. Department of State Office of the Historian, 5 July 1884,https://history.state.gov/historicaldocuments/frus1884/d105 Parker, Matthew. Panama Fever: The Epic Story of the Building of the Panama Canal. New York: Doubleday, 2007. Cohen, Lucy M. “The Chinese of the Panama Railroad: Preliminary Notes on the Migrants of 1854 Who ‘Failed.'” Ethnohistory 18, no. 4 (1971): 309–20. https://doi.org/10.2307/481071. “The Tragedy of the Chinese.” Panama Railroad Historical Society, www.panamarailroad.org/chinesetragedy.html “Many Canal Workers Killed,” Black Virginia: The Richmond Planet, 1894-1909, accessed May 16, 2026, https://blackvirginia.richmond.edu/items/show/1085. https://newsroompanama.com/2026/03/22/clear-rules-and-fair-compensation-indio-river/?utm_source=chatgpt.com https://frontera.library.ucla.edu/recordings/coge-el-pandero-que-se-te-va-0 “Wilson Blows Up Last Bar Between Oceans; Canal Becomes Reality.” The Audubon County Journal (Audubon, Iowa), October 17, 1913. Colorado Historic Newspapers Collection. “Canal Is Opened by Wilson's Finger.” The New York Times, October 11, 1913. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we're joined again by Rob Biernacki! Rob is the head instructor of Island Top Team and the mind behind BJJ Concepts. In this episode, Rob breaks down how he built a working no-gi version of the lasso, a position long considered gi-only. Topics include: minding the gap in no-gi grips, the inverted grip, the omoplata as a control system, wedging, and hybrid lasso guards.Rob on Instagram:https://instagram.com/islandtopteamLearn from Rob at BJJ Concepts:https://bjjconcepts.netGet Rob's No-Gi Lasso instructional:https://bjjconcepts.net/instructionalsMental models discussed in this episode:Do What Workshttps://bjjmentalmodels.com/do-what-worksGrips Dictate Positionhttps://bjjmentalmodels.com/grips-dictate-positionPrioritize Longevityhttps://bjjmentalmodels.com/prioritize-longevityMind the Gaphttps://bjjmentalmodels.com/mind-the-gapKinetic Chainshttps://bjjmentalmodels.com/kinetic-chainsCore Mechanicshttps://bjjmentalmodels.com/core-mechanicsScientific Methodhttps://bjjmentalmodels.com/scientific-method⬆️ LEVEL UP with BJJ Mental Models Premium!The world's LARGEST library of jiu-jitsu audio lessons, our complete podcast network, online coaching, and much more! Your first week is free:https://bjjmentalmodels.comNeed more BJJ Mental Models?Get the legendary BJJMM newsletter:https://bjjmentalmodels.com/newsletterLearn more mental models in our online database:https://bjjmentalmodels.com/databaseFollow us on social:https://instagram.com/bjjmentalmodelshttps://threads.com/@bjjmentalmodelshttps://bjjmentalmodels.bsky.socialhttps://youtube.com/@bjjmentalmodelsMusic by Enterprize:https://enterprize.bandcamp.com
Leads are filling out your forms, your phone is ringing, and your inbox is busy, but your calendar still has open spots. The real gap is what happens between that first opt-in and the moment someone actually shows up at your door.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Jeff Burlingame breaks down a simple, aggressive lead follow up and lead nurture system built for boutique gyms. He shows how many times to call, when to text, how to sweeten the offer so people actually show up, and when to fire yourself from the setter role and hand lead follow up to someone who will pursue every lead to a clear yes or no.Episode OutlineAre you giving up too soon on paid leadsWhy “maybe” is not an acceptable outcomeCalling cadence and the double dial plus text strategyMindset for consistent follow upAdding value and “sweetening the pot” for appointmentsHandling DND and automation opt outsWhen to step out of the lead nurture roleCompensation ideas for setters and sales rolesEpisode Chapters00:00 Lead follow up mindset and goal01:00 Are you giving up too soon on leads03:30 Pursue every lead to a clear yes or no05:10 Time blocking and protecting sales time07:30 Understanding why leads don't answer09:20 Daily call, call, text cadence11:45 Adding value and sweetening the offer14:30 Handling DND, opt outs, and automation17:10 Firing yourself from the lead nurture role19:40 Hiring and compensating a dedicated setter21:40 Final push to fix your follow up and next stepsConclusionConsistent, structured lead follow up is the lever that turns paid leads into paying members. When you refuse to settle for “maybe” and build a daily rhythm of calls, texts, and value-driven touchpoints, your show rates rise and your front-end sales become predictable. Whether you keep follow up in-house, outsource it, or lean on automation and a setter, the gyms that win are the ones that never stop nurturing the leads they already earned.Action TakenTreat every new lead as paid inventory that must reach a clear yes or noSchedule daily protected blocks for lead follow upImplement a double dial plus text cadence on every new leadUse short, personal selfie videos to increase show rateAdd simple bonuses or welcome packs to increase perceived value of appointmentsContinue manual outreach even when leads opt out of automated textsDecide if you should remove yourself from the lead nurture roleHire or assign a dedicated setter with clear call, appointment, and show targetsBuild a simple commission or bonus plan tied to shows and closesBook a call with Lasso to tighten your gym's lead follow up system, turn cold forms into real conversations, and convert more of your leads into showed appointments.
Episode SummaryIn this episode of Lassoing Leadership, Jason and Garth sit down with Claude Silver, Chief Heart Officer at VaynerMedia and author of Be Yourself at Work.Claude has built her career around a simple but powerful belief: workplaces perform better when leaders focus on the humans first.Throughout the conversation, Claude shares what it means to lead with vulnerability, why emotional intelligence is becoming a core leadership skill, and how leaders can create cultures where people feel seen, supported, and empowered to do their best work.The discussion also explores neurodiversity in the workplace, practical ways leaders can listen more intentionally, and why creating psychological safety isn't just compassionate — it's a competitive advantage.If leadership is about influence, Claude reminds us that the most powerful influence often comes from authenticity, empathy, and courage.Key Take Aways:Why vulnerability is a leadership strength, not a weaknessHow to infuse empathy into workplace cultureSupporting neurodiversity and different ways of thinking at workCreating authentic, human-centered leadership environmentsPractical strategies for listening, connecting, and leading people wellVulnerability builds trust.The best leaders are willing to be human. When leaders show vulnerability, they create space for others to do the same.Empathy drives performance.A culture of care and emotional awareness leads to stronger engagement, retention, and results.Listen for patterns, not just problems.Great leaders listen deeply and notice recurring themes in what their teams are saying.Neurodiversity requires intention.Supporting different ways of thinking means creating systems, tools, and spaces where everyone can thrive.Leaders shape the emotional tone of their organizations.Leadership is not just about strategy — it's about setting the emotional framework that allows people to succeed.Soundbites:“Vulnerability is the foundation of true leadership.”“Emotional fluency is the key to effective leadership.”“Keep leading the Lasso way.”Chapters:00:00 – Opening: Leadership lessons from Ted Lasso08:49 – Why vulnerability matters in leadership14:54 – Career transitions and finding meaningful work20:52 – Responding to real vs. manufactured crises26:44 – Final reflections on great leadership36:17 – Beard's Book Club OutroClaude Silver is the Chief Heart Officer at VaynerMedia and the author of Be Yourself at Work. She is widely known for championing human-centered leadership, emotional intelligence, and workplace cultures where people feel valued, heard, and supported.
¿Feliz Aniversario habla de una ex tóxica? En este episodio nos sentamos con Andres LASSO para hablar de todo un poco: Su nueva era en la música, su nuevo álbum, procesos creativos ¿por qué 2025 fue su peor año? ¿por qué cree que el negocio de la música es como un casino? cómo Ojos Marrones le cambió la vida y cosas que no envidiarías de él.Compra nuestra *MERCH* en: https://www.laparejamasaburridadelmundo.comPara ver la PARTE 2 de este episodio únete a nuestro *Patreon* : https://www.patreon.com/c/laparejamasaburridadelmundoDescarga *COCO WALLET* : https://onelink.to/laparejamasaburrida-cocowalletSi eres nuevo usuario, y haces tu primer depósito igual o superior a $15 USD, usando métodos de depósitos de la app, a excepción de recargas en bolívares y desde otras billeteras. Escríbele a Coco Wallet a su WhatsApp (+1 737 727 2626) o Instagram (cocowallets) , diles que vas de parte de La Pareja Más Aburrida Del Mundo y ellos te regalarán otro $15 USD
Stop letting random walk-ins and DMs decide your revenue. Your gym needs a sales process, not sales heroes.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Jeff shows gym owners how to get out of “winging it” and build a simple, written sales process your whole team can follow. He walks through how prospects actually find you, what happens from first contact to no-sweat intro or trial, and where most gyms lose the sale. You'll learn how to turn that messy path into a clear SOP, utilize weekly sales meetings and role-playing to sharpen your staff, and protect your business from relying on a single superstar closer.Episode OutlineIntroduction to Gym Marketing Made Simple PodcastImportance of the Sales ProcessSetting Up a Sales ProcessEvaluating and Improving the Sales ProcessRole Playing and Sales TrainingCommunity Support and Additional ResourcesConclusion and Call to ActionEpisode Chapters00:00 Intro00:03 Gym Marketing Made Simple show open00:29 Jeff introduces Gym Sales Made Simple01:20 Why “the process is the process”03:10 Writing down your full sales process05:10 From first contact to intro and trial07:00 Fixing broken steps and SOP details08:40 Weekly Monday sales meeting structure10:10 Role play to sharpen sales skills12:00 Daily debriefs after intros and trials13:20 Recap and invite to Lasso office hours14:26 Lasso CTA and outroConclusionWhen every coach runs the same clear process, sales stop being a mystery. Writing it down, reviewing it weekly, and role playing the hard parts is how boutique gyms create consistent revenue instead of hoping the right leads show up on the right day. That's the difference between a gym that survives month to month and a gym that knows how to turn leads into long-term members.CTAWant help building or tightening your sales process? Book a free call with Lasso and plug into the done-for-you systems that are working for boutique gyms right now.
If strangers are opting in but not showing up, you do not need new ads. You need a new system. Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman and Tommy get blunt about why paid ads are not the magic fix gym owners hope for. They walk through the real work of turning a flood of leads into steady revenue, why relying on referrals and organic hits a hard ceiling, and how to think like an owner who wants a sellable asset, not just a busy gym job. Sherman shares his own story of running a profitable gym that was tough to exit, while Tommy breaks down the math and execution behind opening a second location in Houston at around 30k a month from day one. From there, they introduce Relay, a lead nurture system built with AI and human setters that plugs into Lasso's paid marketing so gym owners can stop burning out their best coaches and still get people to show up ready to buy. Episode OutlineIntroduction to Gym Marketing Made Simple PodcastChallenges in Lead Nurturing and Follow-UpThe Role of Paid Advertising in Gym GrowthCase Study: Opening a Second LocationIntroduction to Relay and Its BenefitsImplementation and Results of RelayConclusion and Future PlansEpisode Chapters00:00 Coaches, Sales, and the Real Burnout Problem00:16 Gym Marketing Made Simple Intro00:41 Why Paid Ads Are Not a Magic Fix02:31 How Paid Ads in Fitness Have Evolved04:45 The Ceiling of Organic and Referrals Only07:45 Sherman's Gym: Profitable but Hard to Sell10:29 Deciding to Scale With Multiple Locations13:32 Backing Into the Numbers and 30k Ad Spend15:09 Opening With 130 Members and 30k Revenue16:24 Introducing Relay: AI + Human Lead Nurture19:42 Speed to Lead, AI Fatigue, and Human Handoffs22:15 Phone Calls, Texting, and Market Differences24:00 Who Lasso + Relay Is For (30k+ Gyms)25:51 Onboarding Flow for Relay With Lasso29:25 Building a Sellable Gym vs. Owning a Job30:12 Protecting Coaches From Burnout in Sales32:08 Final Thoughts and Episode Wrap UpConclusionLeads are not your bottleneck. The gap is in how you treat every person from the minute they click on an ad until the moment they sit across from you. When you respect the math, build real systems, and stop forcing coaches to live in the follow up grind, growth feels a lot less chaotic. That is how you move from owning a busy job to owning something that can run and eventually sell on your terms. Action TakenFraming paid advertising as a tool that only works when paired with real systems and follow upPositioning Lasso as the engine that delivers steady, quality leads for growth-minded gyms Introducing Relay as a combined AI and human concierge that: - Responds quickly to new leads with personalized messaging - Warms and filters leads, then passes high intent prospects to a real person - Focuses on booking and confirming appointments that actually showDefining the full Lasso plus Relay stack for gyms doing 30k and above each month Offering an AI only Relay option for gyms under 30k while they fix operations and basics Setting up a clear onboarding path where Relay connects to existing Go High Level accounts, cleans up duplicate workflows, and aligns calendars CTAIf you are ready to see what happens when strong paid ads and real follow up work together, book a call with the Lasso team and find out how Lasso and Relay could plug into your gym.
Objections usually aren't a money problem or a timing problem; they're a “you never dug deep enough into my goals” problem.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Jeff Burlingame walks through how to stop settling for “dumb” goals like “I just want to lose weight” and start uncovering real SMART goals that carry actual value for your leads. He shows you how to ask simple questions, follow the thread, and get to three clear goals so selling feels easy, never pushy, and you and your prospect are actually on the same team.Episode OutlineWhy vague goals create objectionsSMART goals vs “dumb” goalsBreaking down the SMART frameworkReal SMART goal examples from weight lossUsing TED to dig deeper“Follow the thread” approachLocking in numbers and timelinesReality check with simple mathThe three SMART goals ruleSpending time up front to save time laterPartnering with the lead as a teamGetting the whole staff alignedEpisode Chapters00:00 Intro & Lasso Sponsor Message00:29 Why SMART Goals Matter In Gym Sales01:20 Dumb Goals vs SMART Goals02:22 Breaking Down SMART (Specific, Measurable, Attainable, Realistic, Timely)04:05 Using The TED Framework (Tell Me, Explain To Me, Describe To Me)05:12 Following The Thread Like A Detective06:20 Turning “Lose Weight” Into A 30-Pound SMART Goal08:00 Checking If Goals Are Realistic With Simple Math09:15 Why You Need Three SMART Goals, Not One10:28 Making Sales Easy, Never Pushy11:30 Getting Your Whole Team Aligned On SMART Goals12:25 Lasso Resources, Sales Course, And Office HoursConclusionWhen you slow down, ask better questions, and stay with a lead until you uncover three real SMART goals, selling stops feeling like a fight. You know what they want, they see the value in what you offer, and you both walk into the close on the same side of the table. That is where sales get easier, cleaner, and a lot more fun.CTAStart running every intro around clear SMART goals instead of vague “I want to lose weight” answers. Book a call with Lasso to help you refine your sales process together.
Most gyms do not have a lead problem. They have a “no one owns follow up,” “our brand doesn't match our price,” and “we never planned where this thing should live long term” problem.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman Merricks and Blake Ruff is joined by, Josh Martin, and Stu Brauer to talk through what they are actually seeing every day with gyms they work with: why ads are not the real issue, how your brand and social need to line up with your prices, what solid follow up looks like, and how smart real estate decisions set your gym up for the next five to ten years.Episode OutlineWhat “shrinkage” in CrossFit and micro gyms really meansWhy every market goes through boom and squeeze cyclesThe $200 subscription question and understanding your own pricingOwners acting like consumers vs acting like operatorsTime horizons: bad weeks vs real quarterly trendsSeasonality, spring break, and why some months are always softerHow organic social sets the stage for winning ad campaignsThe four things your Instagram should show a strangerWhy inside jokes and blurry class photos hurt your brand“Bad leads” vs weak sales and follow-upThe 40 / 60 / 80 benchmark Sherman's team uses at LassoHow to treat early leads as sales reps for your teamSimple, playful sales language that gets real repliesStu's path from gym cash flow to owning his buildingLease first, then buy, and when to loop in a real estate proUsing events like the Gym Marketing Made Simple event to get real ROIEpisode Chapters00:00 Stop thinking like a consumer, $200 subscription test01:13 Intro: Gym Marketing Made Simple with Sherman, Blake, Josh & Stu02:00 Industry “shrinkage,” CrossFit, and market cycles06:07 Owners, time horizons, and “bad month” panic08:55 Seasonality, spring break, and realistic expectations12:08 Social media that actually backs up your ads18:05 “Bad leads” vs bad sales and weak follow up24:02 Lead benchmarks: 40/60/80 and cold vs warm traffic29:23 Stu's real estate play and buying the building38:06 Why Stu's speaking at the event and how to connect with himConclusionSherman, Blake, Josh, and Stu lay out the gap between what most gym owners think is broken and what is really going on. The gyms that stop blaming Facebook, stop calling everything a “bad lead,” and start owning their numbers, their follow-up, their look and feel, and their lease are the ones that stay in the game when everybody else taps out.CTAIf you want better leads, better closes, and a plan for where your gym is going to live next, subscribe to Gym Marketing Made Simple, share this with another owner who needs it, and book a call with the Lasso team so we can help you tighten up the whole system front to back.
Send us Fan MailTeacher Appreciation Week is here… but what do teachers actually need?In this episode of Teachers in Transition, we go beyond pizza parties, jeans passes, and “heroes work here” posters to have a real conversation about appreciation vs. value. If you've ever felt seen for a week but stretched thin the rest of the year, this one is for you.We break down:Why “Teachers are heroes” can be both true and problematic The difference between appreciation, compensation, and real support How the Guilt Economy keeps teachers overextended The truth about teacher workload vs. the 2,080-hour “full-time” benchmark Why salary ≠ unlimited access to your time A hilarious (and useful) teacher duty hack that could save your sanity Plus, Vanessa introduces a new tongue-in-cheek “Superhero Toolkit” for teachers—including the now-iconic Bracelets of Deflection, the Lasso of Constructive Honesty, and the Utility Belt of Prepared Responses. If Teacher Appreciation Week feels a little bittersweet… this episode will help you understand why—and what to do about it.
Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up with breakthrough technology that delivers high-protein, clean-label snacks without compromise. From its origins as a plant-based meat startup to launching creative new brands like Cronch Club and Froobies, Lasso is using its proprietary process to challenge the limits of taste, texture, and nutrition – while aiming to power the next wave of innovation across the entire food industry. Show notes: 0:20: Mike Messersmith, CEO, Lasso – Mike discusses the launch of Oatly in the U.S. and how the company's strategy of creating a no-compromise product experience – particularly within the specialty coffee landscape – as key to driving widespread adoption and category growth. He talks about how he's applying similar principles to Lasso and how the former plant-based meat company pivoted as market dynamics shifted, expanding its technology into broader applications that enable high-protein, high-fiber, clean-label foods without relying on traditional processing methods or additives. Mike explains that the company's consumer brands serve as proof-of-concept products that demonstrate the technology's potential across categories such as snacks and fruit chews, while also helping refine product-market fit through direct-to-consumer channels. He emphasizes that Lasso sits at the intersection of food and technology, aiming to solve consumer demand for better nutrition, taste, and transparency by innovating at the manufacturing level rather than just formulation. Mike reveals that the company's long-term vision is to partner with established food manufacturers, licensing its technology to enable a new generation of products, while leveraging its own brands to showcase what's possible and build credibility with both consumers and investors. Brands in this episode: Lasso, Chobani, Oatly, Cronch Club, Froobies
Gym owners don't get stuck because they lack tactics; they get stuck when they can't clearly define what winning looks like for every role, hire to that standard, and lead people in a way that matches how they're actually wired.Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman Merricks and Blake Ruff sit down with former CrossFit owner turned business strategist Brian Alexander to break down how serious gym owners can use behavioral data, clear roles, and big-picture goals to build gyms that grow without burning them out.You'll hear how Brian went from a 17,000 sq ft gym and a failed second location to coaching companies with revenue between $ 5 million and $ 30 million. He explains why most hiring efforts fail, why job descriptions are often ineffective, and how tools like the Predictive Index and the Pinnacle Business Operating System help gym owners align their teams, set the right goals, and think beyond “just not losing.”Episode OutlineBrian's Journey from Sales to CrossFit to Business CoachingWhat Brian Does for Gym Owners and LassoHiring: Right People, Right Seats, Right Stage of BusinessDesigning Roles That Actually Drive ResultsInside the Pinnacle Group for High-Level Gym OwnersSelf-Awareness, Leadership, and Behavioral DataWhy Brian Coaches Through Questions, Not PrescriptionsHard Lessons from a Second Location That Almost Cost EverythingThe Nashville Event and Predictive Index On-SiteEpisode Chapters00:00 Intro & show setup00:41 Meet Brian Alexander01:16 Brian's journey from sales to gym owner to coach04:15 How Brian helps Lasso and gym owners07:07 Building role clarity and hiring with Job Targets14:16 Inside the Pinnacle Group for high-level gym owners22:08 Self-awareness, leadership, and Predictive Index35:00 Brian's gym growth story to 17,000 sq ft41:35 Second location failure and key lessons42:44 Nashville event, how to connect with Brian, outroAction TakenPinnacle Group PositioningClarified that the Pinnacle Group is for gym owners doing 30k+/month who want a higher-level strategy around growth, hiring, and leadership.Event PromotionHighlighted the upcoming Nashville event, where:Brian will speak on leadership, roles, and hiringAttendees will get their Predictive Index on their event badge for live discussion and networkingConclusionBrian Alexander shows that the real leverage in gym growth is not another tactic or ad campaign, it's clarity about roles, alignment of people to those roles, and a vision big enough to pull the whole team forward. From his own wins and failures as a gym owner to his work with multi-million-dollar companies, the message is consistent: know where you're going, define what winning looks like for every seat, and use real data—not guesses—to put the right people in the right roles.CTAWant to stop guessing about your team and start building a gym that can grow without you doing everything?
Jace and Rocky discuss a smaller fifth-week DC lineup for April 29, 2026, opening with a remembrance of Gerry Conway before diving into Swamp Thing 1989 #1 and the long-delayed Rick Veitch controversy surrounding Swamp Thing's encounter with the life of Jesus, Justice League Intergalactic Special #1 and its focus on Galaxy, Dreamer, Naltor, and the setup for more Pride-related storytelling, Batman/Wonder Woman: Truth #1 with Jeff Loeb and Jim Cheung delivering a visually strong but continuity-light Batman/Wonder Woman one-shot involving Catwoman, Harley Quinn, Joker, and the Lasso of Truth, and Zatanna #1 as Jamal Campbell positions Zatanna as the Prime Magus of the DC Universe while introducing new occult agency elements. They also cover the week's reprints, facsimiles, and collected editions, including Absolute Batman, Absolute Wonder Woman, Absolute Superman, Teen Titans by Geoff Johns, Justice League vs. Godzilla vs. Kong, DC Finest: Joker, and The Omega Men deluxe edition. As always, Jace and Rocky rank every book and each host gives their top pick of the week.
Your training might be world-class, but the market only sees the gyms that know how to sell. If you're still relying on word-of-mouth in 2026, you're playing a game that's already changed.Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman and Blake sit down with Andrew Charlesworth, Midwest Regional Affiliate Representative, to break down what it really takes for CrossFit and boutique gym owners to win in today's hyper-competitive market. They dig into why old-school “open and pray” approaches stopped working, how to think clearly about leads and paid marketing, and what separates profitable, sustainable gyms from owners who are burnt out, broke, and blaming CrossFit HQ.Episode OutlineAndrew's role as Midwest Regional Affiliate RepWhy a direct line to HQ matters for affiliatesStarting a gym in 2026 vs 2013Competing with franchises and large marketing budgetsWhy great coaching alone no longer drives growthThe necessity of strategic marketing plansWhat a lead actually isRealistic conversion rates for cold trafficLead nurture, speed-to-contact, and follow-up systemsOwners' emotional reactions to normal business cyclesDebt, lifestyle pressure, and unrealistic revenue demandsHow big franchises track and manage sales performanceFacility standards and visual branding expectationsUsing professional media and AI on a budgetHow AI and new search behavior will affect local discoveryThe power of niche positioning in crowded marketsExamples of niche strategies that attract the right membersDetails of the Nashville November event and who it's forHow to contact Andrew and join his weekly business callsEpisode Chapters00:00 Intro to Gym Marketing Made Simple & guest Andrew00:50 Andrew's role as Midwest Regional Affiliate Rep02:45 How starting a gym in 2026 differs from 201304:20 Competing with big-box and franchise marketing06:10 Why “if you build it, they will come” no longer works08:05 Strategic marketing and weekly business calls11:50 Risk, return, and realistic expectations for ads15:10 What a lead really is and industry-standard close rates26:00 Branding, facility standards, and social media presence30:40 Niching down and why the riches are in the niches31:50 Nashville event details and who should attend38:10 How to contact Andrew & closing remarksAction TakenPromoted the November 7–8 Nashville event for gym owners doing ~$15–20k+/month who want to grow revenue in 2027.Commit to 12–18 months of consistent marketing instead of short-term testing.Reinvest in professional media, cleaner facilities, and tighter branding.Treat lead nurture, speed-to-contact, and follow-up as core business systems.ConclusionThe message is blunt but freeing: your coaching certificate isn't the problem. The market changed. Starting in a garage, relying on word-of-mouth, and avoiding real marketing might have worked in 2013. In 2026, you're up against franchises with serious budgets, clean branding, and tight systems. The gyms that win aren't guessing; they know their numbers, invest in lead flow, nurture consistently, and build a brand that actually looks worth the price they're charging.CTABook a free call with Lasso to audit your current marketing, lead flow, and sales systems and see what needs to change to grow past your current revenue ceiling.
Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don't know how to turn nutrition and AI into a real, scalable profit center.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode Highlights In today's episode, Sherman and Blake are joined by Josh Martin and Nicole Aucoin to break down how gym owners can build a serious nutrition revenue stream by pairing proven coaching systems with smart AI tools. Nicole explains the new Healthy Steps Nutrition app, lessons learned from building in tech, and how gyms can finally track real nutrition ROI instead of guessing.Episode Outline Nicole's background, HSN's evolution, and why all four hosts are now former gym owners.Why Nicole built the Healthy Steps Nutrition app after years on third‑party platforms.What the app actually does for gyms.How AI is used inside the app.Practical AI lessons for gym owners.Client-side AI features coming soon.Coach-side AI features.What HSN training looks like today.The business model of a successful gym nutrition program.Lead nurturing and the biggest follow‑up mistakes gym owners make.Why Lasso + HSN gyms outperform on nutrition revenue and client results.What Nicole will teach at the Lasso Gym Growth Summit in Nashville.Who the Summit is for and what “high level” means in this context.Nicole's excitement about Nashville, the venue, and possibly moving to the area. Episode Chapters00:00 Intro & Hosts00:30 Meet Nicole Aucoin & Healthy Steps Nutrition01:50 Launching the HSN App & Tech Challenges04:20 Why Build a Custom App for Nutrition Coaching05:50 Features: Habit Coaching, AI Meal Photo Feedback, Lower Ticket Offers08:10 Pricing Strategy & Conjoint Study Results09:35 Training AI with 10+ Years of Dietitian Content10:55 Upgraded HSN Coach Training & Certification14:15 How Gyms Should (and Shouldn't) Use AI16:20 Client‑Side AI: Personalization, Lessons, Recipes18:10 Coach Dashboards, Data, and Accountability21:50 The Avatar of a Successful HSN Gym24:45 Hiring the Right Nutrition Coaches26:40 Lead Nurturing, Follow‑Up, and Long Buyer Cycles32:55 Lasso Gym Growth Summit & Nicole's Session37:15 Why Attend and What to Expect in NashvilleAction Taken Nicole officially launches the Healthy Steps Nutrition app with: Founders' pricing and a future price increase.A structure for gyms to sell it at a lower in‑house rate.HSN tightens standards by tying platform access to active certification and recertification.Lasso announces the Lasso Gym Growth Summit in Nashville (Nov 5–7), with Nicole as a speaker focused on: - Building and scaling gym nutrition programs - Using AI and systems to increase client value and retention.Conclusion.Gym owners don't just need more leads, they need a clear way to turn nutrition and AI into predictable revenue and better client outcomes. By tightening systems, choosing the right people to coach nutrition, and using data and AI to support (not replace) human connection, gyms can serve more members at a higher level and create a real nutrition pillar in their business.CTA Book a call with Lasso to tighten up your marketing and lead flow.Connect with Healthy Steps Nutrition to build or upgrade your gym's nutrition program.Grab your spot at the Lasso Gym Growth Summit in Nashville to learn how top gyms are scaling nutrition, sales, and leadership.
After the French project to build a canal through Panama collapses in 1889 amidst disease and financial scandal, US President Teddy Roosevelt resolves to pick up where they left off. However, powerful interests in Washington are aggressively lobbying for a different route – not through Panama, but Nicaragua. As debate rages and backdoor deals are made, Panama becomes a lightning rod for controversy…and revolution. SOURCES: Burton, Anthony. The Canal Pioneers: Canal Construction from 2500 BC to the Early 20th Century. Barnsley, UK: Pen & Sword Maritime, 2018. Charles River Editors. The Panama Canal: The Construction and History of the Waterway Between the Atlantic and Pacific Oceans. CreateSpace Independent Publishing, 2013. Diaz Espino, Ovidio. How Wall Street Created a Nation: J.P. Morgan, Teddy Roosevelt, and the Panama Canal. New York: Four Walls Eight Windows, 2003. Greene, Julie. The Canal Builders: Making America's Empire at the Panama Canal. New York: Penguin Press, 2009. Karabell, Zachary. Parting the Desert: The Creation of the Suez Canal. New York: Alfred A. Knopf, 2003. Keller, Ulrich. The Building of the Panama Canal in Historic Photographs. New York: Dover Publications, 1983. Lasso, Marixa. Erased: The Untold Story of the Panama Canal. Cambridge, MA: Harvard University Press, 2019. Lindsay, John. Emperors in the Jungle: The Hidden History of the U.S. in Panama. 2003. Lopez, Sean J. Chokepoint: The Epic History of the Suez Canal. New Haven, CT: Yale University Press, 2024. Marlowe, Elias. A History of Panama: Canal, Conquest, and Independence. Albuquerque: University of New Mexico Press, 2012. McCullough, David. The Path Between the Seas: The Creation of the Panama Canal, 1870–1914. New York: Simon & Schuster, 1977. Morton, Levi P. “No. 105. Mr. Morton to Mr. Frelinghuysen.” Papers Relating to the Foreign Relations of the United States, Transmitted to Congress, With the Annual Message of the President, December 1, 1884, U.S. Department of State Office of the Historian, 5 July 1884,https://history.state.gov/historicaldocuments/frus1884/d105 Parker, Matthew. Panama Fever: The Epic Story of the Building of the Panama Canal. New York: Doubleday, 2007. Learn more about your ad choices. Visit megaphone.fm/adchoices
Struggling to grow beyond 100 members? Most boutique gyms hit a ceiling in revenue and membership, but there's a solution that goes beyond referrals and organic marketing.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Blake Ruff breaks down the real reason most boutique gyms stall out around 100–150 members and why “better systems” alone won't fix it. He explains how to use paid marketing, strong offers, and a frictionless funnel to create consistent lead flow, beat churn, and turn your gym growth into a predictable process instead of a monthly guessing game.Episode OutlineThe hidden reality of gym ownership: long hours, tight margins, and member churn canceling out new sign-ups Why relying on organic marketing, referrals, and “just get better systems” keeps gyms stuck at 100–150 members How big franchises open with hundreds of members by paying for attention, not waiting to be discovered Why owning a gym is such an easy entry business—and why that makes your local market brutally competitive The core problem: a lack of consistent, predictable lead flow rather than a lack of effort or coaching quality Building a basic marketing funnel: from ad to lead, from lead to appointment, from appointment to paying member Crafting a strong, valuable offer that clearly communicates why someone should act now Removing friction in your funnel so joining feels as easy and familiar as buying on Amazon Lead nurture that works: fast follow-up, human connection, and why calls still matter The power of speed-to-lead and what it means for your close rate Using math instead of emotion: understanding CAC and forecasting growth from your ad spend Why depending on referrals and “good months” is a dangerous way to run your gym Turning marketing into a repeatable process you can scale to dominate your local area Episode Chapters00:00 Intro – Welcome to Gym Marketing Made Simple00:28 The Reality of Being a Gym Owner01:25 Hitting the 100–150 Member Ceiling02:10 Why Organic Marketing Isn't Enough03:05 Competing With Franchises That “Pay for Attention”03:52 Building a Simple, Frictionless Marketing Funnel04:40 Lead Nurture and Speed-to-Lead05:23 Using Data and CAC to Make Predictable Decisions06:20 The Danger of Relying on Referrals Alone07:15 Choosing Predictable Growth Over Guesswork08:10 Invitation to Book a Call With Lasso08:44 Outro and Final MessageAction TakenInvite listeners to book a free call with Lasso to audit their current marketing and lead flow Direct listeners to lassoFramework.com to learn more about done-for-you paid marketing for gyms Encourage gym owners to shift from referral dependence to data-driven paid acquisition Challenge listeners to measure and track their customer acquisition cost (CAC) before scaling spendConclusionPaid marketing provides boutique gyms with predictable lead flow, higher conversion rates, and a clear path to growth. By implementing a strong offer, a frictionless funnel, and fast follow-up, gym owners can take control of revenue and scale confidently.CTABook your free strategy call and see what it would take to build a predictable, paid marketing system for your gym.
Stop killing your gym ads after a bad week. Learn how to read your numbers, ride out slow seasons, and let Facebook's algorithm actually work for you—so your best campaigns can finally scale instead of getting shut off too soon. Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode Highlights In today's episode, Blake breaks down how to structure, fund, and optimize Facebook ad campaigns for boutique gyms so you stop guessing, stop restarting the learning phase, and start making decisions based on real conversion data, especially when seasons, holidays, and human behavior get in the way. Episode Outline Why simple ad structures (1–2 campaigns, 2–4 ad sets) outperform overbuilt accounts How budget controls Facebook's learning phase and how long to let ads run The rule of spending 2–4x client value before killing a campaign Why $1,000–$1,500/month is a realistic baseline for local gym ads Reading results in 14-day windows—and when to zoom out to 30 days How spring break, holidays, weather, and school schedules skew performance Why cost per lead is not the only (or best) metric to judge campaigns Keeping “expensive” ads that close high-quality members When to leave a winning campaign alone and launch a fresh test campaign Smart ways to expand your audience: age, targeting, radius, and ideal size - How to think about rural markets vs. urban markets Dialing in creative to the age groups that are actually opting in The “gold standard” funnel metrics from lead to close Fixing your sales and funnel before blaming “bad” leads Using frequency to decide when an ad is truly worn out Episode Chapters00:00 Intro & Podcast Purpose00:30 Why Simple Ad Structures Work Best01:20 Budgets, Learning Phase, and When to Turn Ads Off03:12 Reading Results in 14- and 30-Day Windows04:20 Human Behavior, Seasons, and “Slow” Weeks05:40 Judging Campaigns by Cost per Lead vs. Closed Clients07:43 Expanding Targeting: Age, Interests, and Audience Size09:10 Urban vs. Rural Targeting and Radius Expansion10:10 Dialing Creative to the Ages That Opt In11:10 Funnel Metrics: Lead to Consult, Show, and Close Rates12:26 Frequency, Ad Fatigue, and When to Kill a Creative13:28 Final Recommendations and Call to ActionAction Taken Run 1–2 core campaigns with 2–4 ad sets optimized for leads. Set a consistent monthly ad budget in the $1,000–$1,500 range where possible. Review campaign performance in 14-day windows; use 30 days around major events. Keep high-quality, higher-cost campaigns live and test cheaper leads in separate campaigns. Expand age ranges, relax tight targeting, and widen radius by 1–3 miles to grow audience size. Track conversion rates through the full funnel before touching winning ads. Monitor frequency and shut off creatives that are over 10+ views and no longer producing. Conclusion This episode shows that winning gym marketing is less about hacking Facebook and more about respecting data, time frames, and human behavior. When you keep your structure simple, fund your campaigns properly, and judge success by closed clients instead of just cheap leads, you give Facebook enough room to find your best prospects and give your gym a dependable growth engine instead of a reset button every few weeks. CTA If you're ready to stop guessing with your ads and want a clear plan for your gym, book a free call with the Lasso team and dial in a campaign that can actually scale.
In today's episode, Nick talks about Fire & Brimstone in Iran, Teens The New Black, Grasso's Lasso, More Spring Break Mayhem In Miami, One Bad Taste, A No Kings Tranny and Providence Mayor Anti-White! The FULL SHOW is live streaming & FREE-ONLY on Rumble! Join our LIVE CHAT at 6pm ET every Mon-Thu or watch the FULL EPISODE anytime on demand after 7pm ET. Follow my Channel and get notified! https://rumble.com/c/TheNickDiPaoloShow MERCH - Grab some mugs, hats, hoodies, shirts, stickers etc… https://shop.nickdip.com/ PERSONAL VIDEO FROM ME – Send someone a personal video from me! Go to https://shoutout.us/nickdipaolo or www.cameo.com/nickdipaolo SOCIALS/COMEDY- Follow me on Socials or Stream some of my Comedy! https://nickdipaolo.komi.io/
Hoy en Ya Párate... Scrolleando … Lo que no sabías que sabías … Operación dejando a la bendi”....Lasso nos visitó en la cabina yaparateana... Lavando Ajeno con Álex Cámara desde Mérida… Y De Estreno con Riva Pop…
A deep dive into the first two rounds of March Madness. The crew breaks down the biggest shockers, from the ACC's disappointing showing to the "mini Lasso" story of High Point's Cinderella run. They also dissect the coaching blunders that led to Florida's early exit and celebrate the legendary "balls" of St. John's Dylan Darling, who called his own game-winning play against Rick Pitino's better judgment. Beyond the court, the guys switch gears to the diamond for a massive 2026 National League preview. They break down every division, debating if anyone can actually stop the Dodgers' "juggernaut" rotation and which NL East "aging stars" or "hurting Braves" have the best shot at a deep October run.
Send us Fan MailWe've got some depression from Cobalt and Casey following the Carabao Cup final, Asher's annoyed by Liverpool, and Ryan has accepted his relegation reality. The guys talk about this week's premier league goings on ...well some of them, as well as this past week's Champions League's goings on.
It was great catching up with Dan Frommer. Dan is the founder and editor in chief of The New Consumer, a sharp and essential publication covering the intersection of technology and consumer culture — and one of the smartest people thinking and writing about what Americans are actually buying, eating, and obsessing over. Every year, Dan publishes a major consumer trends report timed to Expo West, the natural and organic products trade show in Anaheim, and this year's edition — a 68-slide deep dive produced with Coefficient Capital — is full of big findings. Matt catches up with Dan to talk about some of their new product discoveries while attending the show, as well as Dan's recent writing about Sweetgreen and how Americans actually want to consume protein. Brands discussed on the episode: Smith Tea Maker, Coyotas, Waterloo, Flow Hydration, Van Leeuwen, Moozy Milk, Little Latke, Brause, Wasted, Oatly, Rambler, Wholesome Bakery, Lasso, Zahav Foods, Lexington Bakes, Yuzu Co., Row 7, Sourmilk. Subscribe to This Is TASTE: Apple Podcasts, Spotify, YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
In August of 1914, the United States of America completed a man-made waterway through the Panamanian isthmus, linking the Atlantic and Pacific Oceans for the first time in history. But that engineering triumph was the culmination of decades of toil, conflict and death. In this first episode of a multi-part series on the Panama Canal, we trace the origins of its construction, beginning with the doomed French attempt and its tragic protagonist, Ferdinand de Lesseps. SOURCES: Burton, Anthony. The Canal Pioneers: Canal Construction from 2500 BC to the Early 20th Century. Barnsley, UK: Pen & Sword Maritime, 2018. Charles River Editors. The Panama Canal: The Construction and History of the Waterway Between the Atlantic and Pacific Oceans. CreateSpace Independent Publishing, 2013. Diaz Espino, Ovidio. How Wall Street Created a Nation: J.P. Morgan, Teddy Roosevelt, and the Panama Canal. New York: Four Walls Eight Windows, 2003. Greene, Julie. The Canal Builders: Making America's Empire at the Panama Canal. New York: Penguin Press, 2009. Karabell, Zachary. Parting the Desert: The Creation of the Suez Canal. New York: Alfred A. Knopf, 2003. Keller, Ulrich. The Building of the Panama Canal in Historic Photographs. New York: Dover Publications, 1983. Lasso, Marixa. Erased: The Untold Story of the Panama Canal. Cambridge, MA: Harvard University Press, 2019. Lindsay, John. Emperors in the Jungle: The Hidden History of the U.S. in Panama. 2003. Lopez, Sean J. Chokepoint: The Epic History of the Suez Canal. New Haven, CT: Yale University Press, 2024. Marlowe, Elias. A History of Panama: Canal, Conquest, and Independence. Albuquerque: University of New Mexico Press, 2012. McCullough, David. The Path Between the Seas: The Creation of the Panama Canal, 1870–1914. New York: Simon & Schuster, 1977. Morton, Levi P. “No. 105. Mr. Morton to Mr. Frelinghuysen.” Papers Relating to the Foreign Relations of the United States, Transmitted to Congress, With the Annual Message of the President, December 1, 1884, U.S. Department of State Office of the Historian, 5 July 1884,https://history.state.gov/historicaldocuments/frus1884/d105 Parker, Matthew. Panama Fever: The Epic Story of the Building of the Panama Canal. New York: Doubleday, 2007. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years. Show notes: 0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy Everything. – Ray Latif and co-hosts John Craven and Mike Schneider mark Jacqui Brugliera's final show at BevNET after 12 years, sharing heartfelt praise for her impact as a teammate, friend, and steadying presence. The conversation then shifts to a recap of Taste Radio's recently held Miami meetup as well as an upcoming event in New York City on April 16. The hosts also discuss whether big CPG brands are catching up to entrepreneurial ones as they chase "better-for-you" trends like protein and fiber and whether legacy companies can truly match the credibility and branding agility of smaller players. They also riff on the rise of "creamy condiments" and highlight a new RTD Vietnamese coffee, a decaf sparkling coffee, buttermilk pancake mix, hop-infused cocktails, and a wave of new products from Athletic Brewing. Brands in this episode: Doritos, Smartfood, SunChips, Angie's Boomchickapop, Rebel Roots, Poppi, Fruities, CronchClub, Lasso, Tia Lupita, Bachan's, AleSmith, Athletic Brewing, Guinness, Fuzzee Coffee, North Shore Roasters, Phoenicia Diner
In this week's episode, Christians demand NO shoving in line to the ovens, a Republican theocrat tries to confuse the globalists by starting a public JEWISH school, and “How Bullshit Is It?” will get meta.---To make a per episode donation at Patreon.com, click here: http://www.patreon.com/ScathingAtheistTo buy our book, click here: https://www.amazon.com/Outbreak-Crisis-Religion-Ruined-Pandemic/dp/B08L2HSVS8/If you see a news story you think we might be interested in, you can send it here: scathingnews@gmail.comTo check out our sister show, The Skepticrat, click here: https://audioboom.com/channel/the-skepticratTo check out our sister show's hot friend, God Awful Movies, click here: https://audioboom.com/channel/god-awful-moviesTo check out our half-sister show, Citation Needed, click here: http://citationpod.com/To check out our sister show's sister show, D and D minus, click here: https://danddminus.libsyn.com/Report instances of harassment or abuse connected to this show to the Creator Accountability Network here: https://creatoraccountabilitynetwork.org/---Headlines:Christians pissed about protest outside ICE-pastor's church: https://www.friendlyatheist.com/p/the-anti-ice-protest-at-a-minnesotaGreg Locke used a real shooting to sell a fake Christian persecution story about himself: https://www.friendlyatheist.com/p/greg-locke-used-a-real-shooting-toScott Adams' deathbed conversion to Christianity shouldn't be taken seriously: https://www.friendlyatheist.com/p/scott-adams-deathbed-conversion-toCandace Owens pushes theory Charlie Kirk was 'time traveller' who went to 'X-Men school': https://www.wonkette.com/p/candace-owens-charlie-kirk-was-aTulsa's Jewish community pushes back on Oklahoma Jewish charter school proposal: https://forward.com/fast-forward/797823/tulsas-jewish-community-pushes-back-on-oklahoma-jewish-charter-school-proposal/
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