Podcasts about client acquisition

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

The Best Personal Trainer Client Acquisition Strategies for InstagramEpisode 441 | How Personal Trainers Get Your First 5 Clients on Instagram Without Going ViralYou have been told to post for 60 days, build know-like-and-trust, make a freebie, and then DM 20 to 50 strangers a day until someone books a call. That model builds you a second job, not a business. In this episode I break down the three client acquisition strategies my clients and I actually use to get paid every day, the Conversation Starter, the Low Ticket Lead System, and the Webinar Low Ticket Funnel. No spam DMs, no high-pressure sales calls, no pretending to be someone's best friend so they'll ask about your program. You'll also get the customer-versus-client distinction that changes how you build your list, why free lead magnets stopped converting, and the exact ROAS targets to hit before you scale ad spend.What You'll Discover:The difference between a customer and a client, and why building an email list of buyers beats a list of freebie downloadersWhy no funnel will save a vague offer, and how to define the leveraged components of your premium programHow the Conversation Starter turns your content into inbound DMs from the 3% of your audience who are already ready to buyWhy 100 buyers will out-produce 800 free leads, and how low ticket offers convert at 8 to 10% versus roughly 2%How to build a low ticket front-end offer that offsets your ad spend from day oneThe webinar low ticket funnel to run if lower customer volume or ad spend makes you nervousThe 90-day focus rule and the front-end and back-end ROAS numbers to hit before scalingTimestamps00:00 — Three client acquisition strategies without pushy sales or spam DMs00:44 — Who I am and why I teach this02:19 — Customer vs. client: the distinction that changes your whole list strategy03:11 — Why I build an email list of low ticket buyers03:57 — The traditional model: 60 days of value, a freebie, and 50 DMs a day05:13 — Why that model breaks coaches (12 to 18 hour days, unpaid)06:55 — Before any funnel: your premium offer has to be dialed in07:51 — The trap of turning your in-person job into an online job08:36 — Defining the leveraged components of your offer11:38 — Real offer structure examples: onboarding, async check-ins, phased reviews12:41 — Specific problem, specific outcome, specific person14:27 — Strategy 1: The Conversation Starter14:42 — Why we've been indoctrinated to think selling harms people15:38 — Free is never free: time, energy, effort16:27 — When people pay, they pay attention17:15 — Six to 14 touch points and seven hours of consumption17:51 — The free dog food analogy18:19 — Energy exchange and emotional investment20:27 — The 3% of your audience who are already buyers21:55 — Conversion content that produces DMs22:15 — The four buyer questions you have to answer23:16 — Gating your old PDF and why speed to connection matters24:14 — Using a customized enrollment call as your Conversation Starter25:16 — Moving DMs to a call, and revenue in three to 14 days26:45 — Combining organic with $2 to $5 test ads27:08 — Strategy 2: The Low Ticket Lead System28:00 — The 10-minute workout example and the ascension point28:47 — How low ticket buyers offset your ad spend immediately30:03 — Front-end offer ideas: recipes, mobility, low back pain stretches31:36 — 800 leads for a VSL vs. 100 buyers for the same 10 clients31:57 — 2% conversion vs. 8 to 10% conversion32:22 — Why posting 5 to 10 times a day burns you out33:11 — 14,000 views vs. 148 views on identical posts33:36 — Strategy 3: The Webinar Low Ticket Funnel34:20 — Putting a low ticket offer on your webinar thank you page34:53 — How to set up your traffic campaign and what to optimize for35:30 — Pick two funnels and run them for 90 days35:41 — Front-end 1-2 ROAS, back-end 4-8 ROAS, unlimited ad budget36:02 — Tracking the metrics that actually matter37:43 — Join me live for Simple ScalingResources MentionedSimple Scaling (free live training) — How I turn $9 into consistent 50K months: https://ptprofitformula.com/simplescalingPT Profit Formula — https://ptprofitformula.comThe Offer Lab — the section of my client portal where coaches position their premium offer and build their Conversation StarterThe Implementation Hub — where the offer components, delivery structure, and metrics tracking liveTelegram — used for async client check-ins in a one-to-many way: https://telegram.orgReady for the Next Step?If you want the full system, offer positioning, the three funnels, and the metrics tracking that ties them together, the PT Profit Accelerator is where we build it with you. Start at ptprofitformula.com.Resources & Links MentionedWant more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content

The way people choose a financial advisor has changed. Bill Cates talks with Brian Thorp, founder of Wealthtender, about why online reviews and internet presence and credibility now play an important role in the decision to meet with you and, hopefully, work with you. They discuss what advisors can do to make sure their digital credibility supports the trust they have built offline. Brian shares findings from a study of 500 mass-affluent Americans. One result stands out: 83 percent of people who receive an offline referral to an advisor go online to look for reviews. A trusted introduction still carries weight, but prospects want to see that trust backed up by other forms of social proof. Here are 3 key takeaways: A Referral Often Starts the Research: Prospects are checking websites, LinkedIn profiles, reviews, and even asking AI to compare advisors before they make contact. Reviews Work Like Digital Referrals: A strong review keeps building credibility long after it is written. It can also help Google and AI tools understand who you serve and why clients value working with you. Clients Talk About How You Make Them Feel: Most reviews are not (and should not be) about investment performance. Clients write about confidence, peace of mind, and the difference their advisor made during an important moment in their lives. Listen to this conversation for a practical look at online reviews, compliance concerns, search visibility, and how to make sure the trust you have built offline also shows up online. Don't forget to check out the show notes for free resources and get ready to turn great ideas into meaningful action! Sponsor:  EPISODE SPONSORS: Nexruto www.Nexruto.comThe Cates Academy for Relationship Marketing www.TheCatesAcademy.com   Connect with Brian Thorp: Websites: https://wealthtender.com/grow https://wealthtender.com/love LinkedIn: https://www.linkedin.com/in/briancthorp/ YouTube: https://www.youtube.com/watch?v=9MdoXba7U0k Email:  brian@wealthtender.com   Resources:  RapidFire Referrals Get a copy of “The Language of Referrals” Get a copy of “Radical Relevance” Grab your copy of The Hidden Heist today! Connect With Bill Cates: BillCates@referralcoach.com Referral Coach Homepage Hire Bill for Coaching Enroll in The Cates Academy About Brian Thorp Brian Thorp is the founder, CEO, and Editor-in-Chief of Wealthtender. He believes everyone deserves trusted help with money matters, regardless of income or stage of life. Brian is a member of the National Society of Compliance Professionals and its SEC Marketing Rule Working Group. He has written extensively about advisor testimonials, including an article published in Currents and a testimonial marketing playbook for advisors and wealth management firms. Under Brian's leadership, Wealthtender became the first financial advisor review platform designed to comply with the SEC Marketing Rule. His work has been featured in major publications and on numerous podcasts, and WealthManagement.com named him one of its top 10 innovators and influencers set to change the industry in 2024. Before founding Wealthtender, Brian spent nearly 22 years at Invesco, most recently leading financial advisor platforms and overseeing strategic partnerships with wealth management firms representing more than $100 billion in assets under management. With more than 25 years in financial services, Brian is focused on helping more people enjoy life with less money stress.

→ How Coaches Hit $100K/Month Working 2 Hours a Day (Full System) YouTubeHow Coaches Hit $100K/Month Working 2 Hours a Day (Full System)  → We Install Our Million-Dollar Funnel System That Signs You 5 to 15 Dream Clients a Month. (Or You Don't Pay) WearetherainmakersBook Your Free Demo  → Try Rainmakers OS for $1 (14 days). The AI that runs the client-getting system for you. WearetherainmakersLimited Time Offer In this one I pull the entire machine up on screen and walk you through every phase, the exact client acquisition system we build with coaches to hit predictable fifty to a hundred grand months and sign five to fifteen high value clients a month on autopilot. Stick with me for phase three, the follow up nobody builds, where most coaches quietly lose eighty percent of the leads they paid for. Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day.

If you're a coach with no clients, I want to say something honest. It's usually not a skill problem. It's not a certification problem. It's that nobody knows you exist. You've made yourself the best-kept secret, and in this video I'll show you seven free ways to fix that.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Every strategy in this episode costs nothing. No ads, no funnels, no complicated tech. Just the simple, human ways coaches have always found the people who need them.Imagine never wondering where your next client is coming from, because you finally stopped hiding. The women who need your coaching are already in your life, or one conversation away from it. All you have to do is let them know you exist.

What if selling wasn't about convincing someone to choose you - but helping them confidently make the right decision?In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Alli Rizacos about selling with more structure, confidence and humanity - without the pressure, manipulation or ick traditionally associated with sales.Alli explains why buyers need three things before they are ready to act: awareness of the real problem, enough urgency to change and trust that you can help them solve it.They explore why your content might not actually be the problem, how imposter syndrome creates awkward sales conversations and why ethical selling means diagnosing before prescribing - even when that means directing someone away from your offer.Alli also reveals the systems beneath her seemingly casual approach, including personally messaging event registrants, qualifying people before they buy and testing offers in the market before building them.In this episode:• Why selling is really about helping people make decisions• The three conditions buyers need before they act• How to diagnose the real problem beneath the symptoms• Why your content might not be the actual issue• The difference between a “bruise” and a “broken bone” problem• How imposter syndrome makes sales conversations uncomfortable• Why personal attention can outperform automation• How systems make sales more repeatable and predictable• Why you should sell and test an offer before fully building it• How to use the language your buyers are already using• Why new entrepreneurs should begin with a market need - not only their passionChapters00:00 – Stop overcomplicating the sales conversation00:47 – What does good selling look like in 2026?03:10 – Stop selling and start helping people decide10:27 – The three things every buyer needs before acting16:00 – Diagnose before you prescribe22:10 – Ethical selling, commitment and client results28:26 – Success, pressure and moving the goalposts30:16 – Why your energy and capacity affect your business35:19 – Building repeatable and predictable sales systems37:32 – The personal DM strategy most people overlook42:17 – How imposter syndrome creates awkward selling47:13 – Testing your offer in the real market51:45 – Using the language your buyers actually use57:12 – Solve the market problem before chasing your passionAbout Alli RizacosAlli Rizacos is a sales coach and former corporate sales leader who helps coaches, consultants and service-based entrepreneurs create structured, repeatable sales systems without losing their personality.Drawing on her experience in enterprise sales and her fascination with buyer psychology, Alli teaches entrepreneurs how to clarify their market, strengthen their offers, start better conversations and help buyers make confident decisions—without manipulative tactics or performative sales personas.About the Disruptive Influence PodcastHosted by Jeff Abracen, Communication Coach & Advisor, and former agency Vice President, Creative Director, The Disruptive Influence Podcast explores how founders, leaders and creative thinkers use communication, storytelling and unconventional ideas to earn attention, build trust and inspire action.Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024-2026 The Disruptive Influence Podcast - Jeff Abracen

I surveyed my clients and one question kept coming back. How do I get clients without relying on the social media algorithm? So let's talk about it, because here's the truth. The algorithm was never the thing standing between you and your first client.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.An algorithm is just a sorting system. There's no person in there judging your work, nobody can fully explain how it functions, and it changes constantly. So instead of trying to crack a code, let's build something sturdier.Imagine never again refreshing a post and wondering if the algorithm buried you. When you build on real conversations, real rooms, searchable content, and an audience you own, your business stops depending on a machine nobody understands. That's how you build something that lasts.

A B2B company's website is so much more than a passive “digital shop window.” When engineered and promoted strategically, it can help you establish category credibility, capture high-intent demand, generate qualified leads, and ultimately, build pipeline. Unfortunately, many B2B companies still treat their website like a digital brochure, leading to prospect drop-off and leaking revenue without the marketing teams even realizing it. So, how can marketing leaders address this critical issue and turn their websites into one of their company's best-performing revenue assets?That's why we're talking to Cameron LiButti (Founder, Bidview Marketing), who shared real-world case studies and his signature framework for how to transform your B2B website into a revenue-generating machine. During our conversation, Cameron highlighted the value of defining your Ideal Customer Profile (ICP) and why it's important to drive conversion clarity by removing low-value “content clutter.” He also shared an incredible customer success story, where a strategic website redesign resulted in a 3,000% increase in leads within 30 days without any marketing spend. Cameron also discussed the value of mobile optimization and high-converting calls to action (CTAs) to improve the user experience. He also stressed the significance of aligning branding with the businesses identity and values, and cited exampled from medical and legal practices.

**The Campaign Room** is where creative direction happens in real time. This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process. Each episode is a working session. You'll hear how Ramona: - Spots the leverage others miss - Turns raw ideas into cultural moments - Connects identity, strategy and expression into one coherent direction - Builds campaigns that don't need convincing - they *command* This is creative direction as it actually looks when it's done with conviction. If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) --- **

Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master's background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, market-ready books built for long-term impact.(Apologies for the appearance of the rooster and the cat, in this episode… some things we cannot control in a live environment!)This link gives you access to a free market analysis of your non-fiction book idea or manuscript. It helps you evaluate market potential, ideal positioning, and whether publishing is a smart next step, before investing your time or money.Connect with Wiebke on LinkedInMore content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

Are you doing all the right things to get clients, like networking, posting on social media, and asking for referrals, but your revenue is still inconsistent? The problem might not be your effort. It might be that your client acquisition strategy is fragmented, and the pieces aren't working together as a system.In this episode, Maggie Perotin breaks down her Client Acquisition Engine - the complete three-part framework she uses with her clients inside the Sustainable Scale System to help service-based business owners get clients consistently, without overworking themselves or burning out.You'll walk away knowing exactly what a complete client acquisition system looks like, where your gaps are, and what to fix first.What You'll Learn in This Episode:Why treating marketing, nurturing, and sales as separate strategies is costing you clients and moneyThe 3 buckets of a complete Client Acquisition Engine and why most business owners are missing at least oneWhen to use organic marketing vs. paid marketing and why jumping to paid too early is a costly mistakeThe surprising statistic about how many of your leads are actually ready to buy right now (hint: it's not many, and what to do about the rest)Why email marketing is one of the most underutilized and most powerful tools in a service businessHow your sales process structure directly impacts your conversion rate, and what to change to close more clients with the same leadsThe real cost of not having a client acquisition engine, and how to calculate what your gaps are costing youWhy growing too fast without preparing your delivery side can hurt your brand, your clients, and your teamResources & Links Mentioned:

Episode 149: This week, Kyle Van Pelt talks with Ben Carlson, Director of Institutional Asset Management at Ritholtz Wealth Management.  Ben is the author of five books on investing, including his newest, Risk and Reward. He's the creator of the blog A Wealth of Common Sense and co-host of the Animal Spirits podcast. Ben talks with Kyle about how content has become a powerful engine for growth, clarity, credibility, and connection. He discusses the value of consistency, how to structure content for different generations, and why showing up to solve client problems before they even arise builds an enduring business.  Ben also talks about why in-person connection still matters in a digital-first world and how AI is changing the advisor-client dynamic. In this episode: (00:00) - Intro (01:07) - Ben's money moment (03:45) - How content became a growth engine for institutional business  (05:19) - Inside Ben's content creation process  (07:13) - Why Ben started blogging  (09:13) - Why blogging became Ben's medium of choice (10:15) - Why podcasts create a stronger audience connection  (12:06) - How Ritholtz approaches content strategy  (17:03) - How Ben came up with the idea for his book  (24:10) - Future Proof: Building a conference that almost never happened  (27:08) - Why in-person experiences matter more than ever  (31:11) - Ben's outlook on the future of wealth management (35:12) - Ben's Milemarker Minute Key Takeaways Create before you're ready and keep going longer than feels comfortable. Most content starts in silence. The early phase, where no one is watching, is actually an advantage. It lets you refine your voice without pressure. Consistency compounds, even when feedback doesn't.  Make complexity understandable, not simplified. Clients don't need jargon. They need clarity. The ability to explain complex ideas in plain language is a competitive advantage, especially in industries built on trust.   You can't predict what will resonate. So, publish anyway. The best strategy isn't perfection. It's volume, variety, and consistency.  Play the long game with audience building. People don't convert overnight. They show up after years of listening, reading, and observing, often triggered by a life event. Content builds familiarity long before action.   Quotes "Whatever format you use for content, make sure it's something that you enjoy first and do it for yourself first and foremost before thinking about trying to build an audience or build a brand." ~ Ben Carlson "You never really know what piece of content is going to resonate with someone. You never really know what will work and what will not. And that's why I think casting such a wide net is helpful." ~ Ben Carlson "No piece of technology is ever going to help people get more comfortable with the 'Am I going to be okay' question. That's what everyone wants to know when they get advice." ~ Ben Carlson Links  Ben Carlson on LinkedIn Ritholtz Wealth Management Risk and Reward Michael Batnick Joshua Brown  Barry Ritholtz Matt Middleton Future Proof Band of Brothers Connect with our hosts Milemarker.co Kyle on LinkedIn Jud on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify YouTube Produce game-changing content with Turncast Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at Turncast.com.

Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck.In this episode of the Fitness Business Insights Podcast, Matt walks through one of the most overlooked problems in a PT's working day: the gap. That mid-morning or early afternoon lull between client blocks that quietly drains your productivity, your evenings, and your weekends... without you ever noticing.You'll learn how to close the "intention to action gap," why your to-do list is actually working against you, and how to restructure just a few hours each week to start moving the needle on your business, without working more hours.Whether you're a gym floor PT or working in an independent space, this episode will help you take back control of your time and start building the business (and lifestyle) you originally set out to create.You'll discover:Why most PTs feel overwhelmed at 25 sessions a week and what's really going onThe simple diary shift that more than doubles your chances of completing a taskHow to prioritise lead generation during your gaps (and why it matters more than admin)What "working on the business" actually looks like in practiceConnect with Matt:

If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step. Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership. Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward. https://www.nobrokemonths.com/teach-to-sell-preorderWhat you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In today's episode, we dive deep into the inspiring journey of bookkeeper Nadia Gibbs from Birdsong Accountancy. She shares her unique transition into a bookkeeper later in life, overcoming challenges, and the incredible growth of her business. Nadia's story is a testament to the power of resilience and adaptability, especially for those considering a career change to a bookkeeper. Check out Hey Monika! ➡️ https://www.heymonika.com/ Connect with Nadia! ➡️ https://birdsongaccountancy.co.uk/ ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. Chapters: 00:00:00 - The Bookkeeper Skill AI CAN'T Replace 00:00:39 - Nadia's Background and Journey 00:01:29 - Transition from Chiropodist to Bookkeeper 00:03:19 - Challenges and Learning Experiences 00:05:38 - Nadia's Approach to Bookkeeping 00:11:05 - Birdsong Accountancy Today 00:12:19 - Overcoming Fear and Starting the Business 00:16:09 - Creation of Hey Monica 00:16:51 - The Importance of Mentorship 00:17:29 - The Birth of Hey Monica 00:18:00 - The Role of Community and Support 00:20:43 - Challenges of Asking Questions in Public Forums 00:23:54 - The Transition from Job to Business 00:25:53 - The Value of Gratitude and Friendships in Business 00:25:53 - The Importance of Standard Operating Processes 00:27:03 - Pricing Strategy Evolution 00:29:52 - Client Acquisition 00:30:14 - Client Acquisition and Building Trust 00:32:00 - The Power of Personal Branding 00:34:28 - The Evolution of Bookkeeping 00:35:00 - Introduction to the Podcast 00:35:15 - The Concept of the Podcast 00:38:16 - The Launch of the Podcast 00:39:11 - The Purpose of the Podcast 00:41:27 - Personal Growth and Confidence Building 00:41:27 - Overcoming Self-Doubt and Fear of Dislike 00:45:18 - Continuing the Journey and Overcoming Self-Doubt 00:46:13 - The Imperfections in Life and Business 00:46:50 - Self-Awareness and Personal Growth 00:46:55 - Conclusion and Contact Information #bookkeeper

See what the team at The Successful Bookkeeper has on right now → Sammy Mattingly and Fred Ott co-founded Mattingly & Ott Financial Accounting in their mid-twenties, with backgrounds in Big Four auditing and investment management — and a brief, memorable detour into portable sanitation. In Part 1 of this two-part conversation, they walk through the early decisions that shaped their firm: getting certified, landing first clients, and discovering that digital ads were no substitute for showing up in person. Chapters [00:00] Cold open and intro [01:18] Sammy's listener origin story [03:15] Backgrounds before bookkeeping [06:30] The porta potty adventure [11:00] Finding bookkeeping on YouTube [13:00] Five-week plan and first clients [16:00] Why paid ads flopped [18:30] Discovering networking as a strategy [21:00] Building one-to-one meeting habits [24:30] Shifting to strategic partnerships From Porta Potties to ProAdvisor Before bookkeeping, Sammy and Fred tried their hand at entrepreneurship the hard way — buying 20 used porta potties off a site called Crapper King, shipping them across the country on a semi-truck, and eventually moving them on Facebook Marketplace after a good pressure wash. The experience wasn't profitable, but it was formative. As Michael notes on the show, it gave them a layer of genuine empathy for clients: "They don't have all the answers, they're making mistakes, they're trying to figure it out." After a few more ideas, a YouTube video on starting a bookkeeping firm was all the spark Sammy needed. "I watched it, and I was like, well, if this guy can do it, Fred and I can do this." The Five-Week Launch Plan Once they committed to bookkeeping, Sammy and Fred moved fast. They built a five-week plan: get QuickBooks certified, become ProAdvisors, and land one client. Two large cleanup projects came through the QuickBooks ProAdvisor directory almost immediately — enough to justify going full-time. Fred describes those first weeks as equal parts doing the work and learning on the fly: "We were certified in QuickBooks, but it's like — we've got to figure out how this works. We've never done a QuickBooks cleanup for this type of company before." Why Paid Ads Weren't the Answer With their first projects underway, they turned to paid social media ads hoping to fill the pipeline. Six weeks and 15 or 16 leads later, the results were discouraging — contacts who were hard to reach and nowhere near ready to hire a bookkeeper. "We were finding they were all super unqualified," Fred says. That dead end turned out to be the pivot point. A conversation with a local small business attorney introduced a word they'd barely considered: networking. Networking as a Growth Engine Neither Sammy nor Fred would describe themselves as natural networkers — both lean introverted. But they committed fully, spending two to three months filling their days with open networking events and one-to-one coffee meetings. The accountability of working as a team made the difference: knowing the other person was putting in the effort kept each of them showing up. Fred's father, a career salesman, gave them the frame they needed: "Unseen, unheard, unsold." They tracked weekly one-to-one meeting goals, walked up to strangers, shook hands, and asked people to coffee — regardless of whether an obvious business connection was visible. Strategic Relationships Over Volume Over time, the approach evolved from broad networking to targeted relationship-building. Sammy describes the shift as following the data: "We took a step back and we were like, okay, what percentage of our referrals is coming from CPAs or whoever? And it's like, okay, well, if 80, 90% of our referrals are coming from these types of people, we need to go to rooms where there are these types of people." Tax preparers, business brokers, and other professionals who rarely attend networking events became the focus — making Mattingly & Ott's presence at those events even more valuable. Links mentioned Pure Bookkeeping — the system Sammy and Fred found through the podcast Pixie — practice management tool they discovered through The Successful Bookkeeper thesuccessfulbookkeeper.com — resources, episode search, and Ask the Show feature About the guests Sammy Mattingly and Fred Ott are co-founders of Mattingly & Ott Financial Accounting, LLC. High school friends turned business partners, they launched their bookkeeping firm roughly a year and a half ago and went full-time within the first few months. Sammy brings a background in Big Four audit; Fred comes from investment management. Together they serve small, service-based businesses and have built their client base almost entirely through in-person networking and strategic referral relationships. Part 2 of their conversation covers how those relationships translate into referral systems and scalable growth. About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

If you've ever told yourself you're just not a salesperson, that belief is probably costing you more than you realize. In this episode, Dr. Kasey Jo Orvidas talks about how money mindset beliefs create resistance to selling, but that isn't a character flaw. It's a story. This episode helps you unpack that story. In this episode, she covers:Why coaches with a strong "helper" identity often unconsciously reject selling, and the research behind why this happensHow selling is already woven into your everyday life in ways that don't feel slimy at allThe difference between influence and manipulation, and why conflating the two is holding you backWhy not talking about your services isn't humility, it's fear, and who's actually paying the price for thatThe one reframe that removes most of the pressure around selling your offer If you've ever felt like selling goes against who you are as a person or that you're "a coach not a salesperson", this episode is for you. Episodes Referenced: Episode 41: The 7 Principles of Persuasion (Applied to Health and Fitness Coaching)EP 63: 3 Steps to Overcome Self-DoubtEP 62: How to Overcome Impostor Syndrome: Mindset Shifts to Try Sources: Aquino & Reed, 2002Influence: The Psychology of Persuasion by Dr. Robert Cialdini Get on the priority list for my brand new 2-Day Money Mindset Workshop Connect with me on Instagram! 

In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page break down the results of the first-ever Liquid Weekly Shopify Developer Survey.They dive into who makes up the Shopify developer community—from freelancers and agency devs to app builders—and explore what developers are working on, what they want to learn, and what challenges they're facing. The conversation covers the growing demand for AI workflows, ongoing struggles with Shopify's rapid pace of change, and concerns around client acquisition in an evolving landscape. They also discuss the role of events like Shopify .dev, opportunities for community connection, and how Liquid Weekly can better serve its audience moving forward.SponsorThe Support Heroes - https://thesupportheroes.com/?utm_source=liquid_weekly&utm_medium=podcast&utm_campaign=sponsorshipsTimestamps00:00 Introduction01:00 Survey Overview and Goals04:00 Who Responded: Freelancers, Agencies, and App Devs09:00 What Developers Are Working On (Themes vs Apps)12:00 Global Breakdown of the Shopify Dev Community17:00 Shopify .dev Attendance and Barriers (Cost, Travel, Visas)23:00 Community Events and Alternatives to .dev31:00 What Developers Want More Of (AI, Themes, Apps, Business)37:00 Staying Grounded Amid AI Hype40:30 Demand for Marketing and Client Acquisition Content42:45 What Developers Are Struggling With43:00 Keeping Up with Shopify's Pace of Change48:00 AI Uncertainty and Productivity Pressure51:30 Client Acquisition and Pricing Challenges54:30 Dev Changelog1:01:30 Picks of the WeekResourcesState of JS Survey (Referenced concept): https://stateofjs.com/Shopify Developer Community Events (Various global meetups)Shopify Partner Dashboard (App submission updates discussed)Dev Changelog • New app submission experience in the Shopify Partner Dashboard (AI-assisted pre-checks and faster reviews) • Storefront Catalog MCP updated to support Universal Commerce Protocol (UCP) • ⚠️ Action Required: Automatic CSS subsetting for stylesheet Liquid tag • ⚠️ Action Required: Deprecation of checkout metafields in favor of cart and order metafields • Expanded app uninstall reason options for better analytics • Analytics metrics now available via Admin GraphQL API • Multiple product discounts can now apply to a single cart line⸻Picks of the WeekKarl: Rebel Ice Cream – Keto-friendly, low sugar ice cream (surprisingly good, dangerously easy to overeat)Taylor: GitHub – Leveraging actions, PR templates, and workflows to improve dev productivity (despite recent hiccups)⸻Sign Up for Liquid WeeklyDon't miss out on expert insights and tips—subscribe to Liquid Weekly for more content like this:

In this episode, Sarah explores a painful reality for many coaches: investing high five-figure sums into business programs that fail to deliver the promised results. She dismantles the popular industry belief that lack of clients is a "mindset" issue and identifies the true culprit: a professional skills gap in client acquisition.The Five-Figure Investment CycleSarah describes a recurring pattern where intelligent, qualified professionals spend between £5,000 and £22,000 on established, polished coaching brands. Despite their research and commitment, many of these coaches are left with credit card debt and zero new clients. The Mindset Promise: Most programs suggest that if you work on your identity and "energy," clients will naturally follow. The Sufficiency Problem: While mindset work is valuable, it is insufficient on its own because it bypasses the mechanics of finding and converting clients. Sound Decisions, Poor Outcomes: These investments often look like sound professional decisions at the time, leading to a sense of private shame when they don't work.Client Acquisition is a Professional CompetencyA core theme of this episode is that client acquisition - the practical skill of identifying, reaching, and converting clients - is a distinct professional skill entirely separate from coaching ability. What is actually missing?Specific Identification: Learning how to find a specific group of people with a problem they are actively trying to resolve. Resonant Language: Describing that problem in a way that makes the potential client feel genuinely understood. Credible Presence: Building a consistent presence that makes you the obvious solution to their specific challenge.Solving a Skills Gap with a Mindset ProgramSarah argues that coaches who fail to get results often aren't failing because of a lack of confidence or a "blocked" mindset. Instead, they have been sold a mindset solution for what is actually a skills gap. Natural Assumption: Many programs treat client acquisition as something that happens "naturally" once you have a website or a morning routine. Internalised Blame: When clients don't appear, coaches assume something is wrong with them personally rather than realising their professional training never included business-building skills. A Learnable Skill: Acquisition is not a personality trait; it can be taught, practised, and refined just like any other professional competency.Ready for a different approach?The Coaching Revolution was created specifically to fill this gap, teaching client acquisition as a structured professional skill within an ICF-accredited framework. Join the Nail Your Niche Challenge: Head over to thecoachingrevolution.com and wait five seconds for the registration pop-up. Join the waiting list, where when you register for the next iteration of the challenge, you will begin learning the practical work that moves you from invisible to fully booked. Book a strategy call: Visit ⁠⁠thecoachingrevolution.com⁠⁠ and click on any "Book a Call" link.Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

Have you ever wondered why some referrals become clients quickly, while others go nowhere?   In this episode, I'm joined by Jeremy Kanne, a fractional CMO who works with manufacturers, to discuss what it truly takes to build a referral strategy that lasts in the long term.   Jeremy shares how his engineering mindset helped him build clear referral processes, strengthen relationships, and generate more trust with potential clients before the first conversation even happens.   Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/413

See what the team at The Successful Bookkeeper has on right now → Natalia Zacharin had no bookkeeping background, no clients, and no safety net when she started Zacharin Consulting in January 2019. She was 49, a single mom, and her invoicing clerk job was being phased out. In part one of this two-part conversation, Natalia lays out exactly how she went from that starting point to building a firm that now employs 16 people, targets $4 million in revenue, and landed at number 802 on the 2025 Inc. 5000 list. Chapters [00:00] Cold open: asking the right questions [00:52] Introducing Natalia Zacharin [03:00] From invoicing clerk to business owner [07:00] Where the firm stands today [10:00] First client via LinkedIn [13:00] Self-teaching bookkeeping on YouTube [16:30] Hiring a CPA manager — lessons learned [19:00] Building the pipeline: 4 clients to 12 [23:00] Doubling down and working 7 days a week [26:00] COVID, the PPP pivot, and early burnout Starting From Zero — And Meaning It Natalia's entry into bookkeeping wasn't a career pivot she planned. Her fiancé suggested it over coffee when she couldn't find another job. She enrolled in an online course, started messaging business owners on LinkedIn in January 2019, and landed her first client on January 29th of that year — a landscaping company owner in California who is still a client today. Her prior experience as an invoicing clerk in Microsoft Dynamics and NetSuite gave her attention to detail, but she had never opened QuickBooks. YouTube as a Training Program When Natalia got into her first client's books, she found the revenue hadn't been recorded — showing a negative $2 million on the P&L. Rather than walking away, she cleaned it up herself using YouTube, watching videos second by second and refreshing the balance sheet after every change to see what happened. "That was how I learned," she says. "I taught myself how to read financials, not how to do just data entry." It was slow, it was self-directed, and it worked. The Formula for Getting Clients Early On Natalia built her first pipeline through two channels: LinkedIn outreach and a local women's business group. Her LinkedIn approach was simple — start genuine conversations, never lead with a pitch, and ask questions. "No one likes it when you just come out with a full three paragraphs of what you do. No one cares." At in-person events, she set a clear intention before walking in: she was there to get a client, not just to have lunch. By August 2019 she had 4 clients and quit her day job. By November she had 12 — enough to cover her bills. Doubling Down on What Works After quitting her job, Natalia worked 12 to 14 hours a day, seven days a week, iterating constantly on what was generating new business. Her core principle: if something moves the needle, do more of it faster. She avoided prescriptive networking formats like BNI in favour of methods she could control and test. "Selling is psychological, it's not intuitive," she says. "I just didn't give up. I didn't feel like I had other options, so I just kept going." COVID, the PPP, and a Hard Lesson About Burnout In January 2020, Natalia called her mother — who had been helping her financially — to say she no longer needed the support. Three months later, COVID hit and her clients' revenues collapsed. She pivoted immediately to helping clients apply for PPP and EIDL loans, achieving near-perfect approval and forgiveness rates. But by August 2020, working alone under enormous pressure, she stopped exercising and started running out of energy. Part two of this series picks up there — with hard-won lessons on burnout, pricing, and scaling a team. Links Mentioned Zacharin Consulting: zacharinconsulting.com Pure Bookkeeping: purebookkeeping.com The Successful Bookkeeper: thesuccessfulbookkeeper.com About the Guest Natalia Zacharin is the Founder and Principal of Zacharin Consulting, a full-service accounting firm based in Maryland that offers bookkeeping, accounting, and fractional CFO services. She started the firm in 2019 with no formal bookkeeping training and grew it to a 16-person team tracking over $3 million in annual revenue. In 2025, Zacharin Consulting was named to the Inc. 5000 list of fastest-growing companies in the United States, ranking number 802. About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

Andrej Persolja built a product with a 4.9-star rating and real clinical proof it worked. He launched in one market and it took off. He then launched to the US and nothing happened. No customers. No conversions.Four years and tens of thousands in ad spend with almost nothing to show for it. He eventually figured out why. Then he ran a structured test. One thing changed. Revenue went up 200%. His cost to acquire a customer dropped by more than half. He left the startup and built a consulting practice around what he learned.He then went on to take another company from $200K to $2M in annual revenue in five months. And in this episode we cover the startup growth playbook, From research to market positioning to client acquisition.This conversation covers:what he learned about why products stop sellinghow he identifies growth levers most teams misswhat customer research actually looks like when it worksand what he did when things were at their worstEnjoy!

Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.In this episode, you'll hear tactics to get a new client fast (how about by Friday?) We'll cover:Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with itThe near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)How a simple congratulations email to a past client led directly to a new contract — with zero pitchingThe Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right nowWhy re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fastThe takeaway:The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.

We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small businesses. Learn how founders can use speaking engagements to build authority, generate leads, and create long-term client relationships. Discover practical speaking strategies that convert audiences into customers without relying on hard selling. If you're looking to use public speaking for marketing and business growth, this episode breaks down exactly how to do it. 00:00 Speaking as an Underrated Marketing Channel 01:45 Paid Speaking vs Client Acquisition 05:11 How Speaking Generates Clients 08:06 Status Speaking vs Real Value 11:24 Simple Framework for Better Talks 15:14 Imposter Syndrome in Speaking 17:23 Build and Refine Your Keynote 20:03 How to Start Speaking and Get Booked Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take the Paid Pipeline from theory to reality and get your front-end offer live and selling within 30 days.We cover:What implementation actually means (and why it's simpler than you think)What success looks like in the first 7 daysHow the Fitness OS onboarding guides you through the processWhat happens during the remaining 30 days (testing, refining, learning)How to move from planning to actionIf you've been waiting for the "right time" to build your Paid Pipeline, this is it.The Paid Pipeline Implementation Sprint is now live — link in the show notes: https://mattrobinsoncoaching.com/sprint

SHOW NOTES: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.haileyrowe.com/client-acquisitionJoin my free Facebook community for business support & to connect with other health coaches: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Tamara Thompson is the CEO, and co-founder of Broadcast Your Authority™ and Women Unlocking Wealth, and a trusted consultant to high-performing entrepreneurs. Known as "The Connector," she has helped build and grow an eight-figure podcast and content marketing agency. She is also an active investor in 33 companies. Today, she mentors CEOs and experts on turning their message into a market-leading platform. Top 3 Value Bombs 1. YouTube video podcasting is the fastest authority-building asset because it combines search intent with emotional connection. 2. Downloads don't pay the bills; strategic positioning and clear calls to action do. 3. When a YouTube video gains traction, double down immediately with similar content to amplify long-term inbound leads. Check out Tamara's website and book a discovery call with the team. Mention Entrepreneurs on Fire for a potential special bonus - Broadcast Your Authority Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days.

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm's visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25 Tracking Marketing Metrics and Funnels 31:16 Niche Marketing and Client Acquisition 37:41 Website Audit and User Experience 43:45 Recap and Final Thoughts on Marketing Key Takeaways: Define your unique marketing message to attract ideal clients, focusing on outcomes rather than services. Optimize your Google Business Profile with relevant information and regular updates to boost local visibility. Implement a consistent content publishing rhythm across platforms, repurposing one idea in multiple ways. Utilize AI as a thought-processing tool to guide content creation, not just to generate generic text. Track conversion rates at every step of your sales funnel to refine marketing efforts and attract the best clients. Story Preview Join Roger Knecht and Wes Towers as they explore how accounting firms can overcome marketing challenges to build premier businesses. Discover how strategic positioning, smart use of digital tools, and a focus on client relationships can turn your firm into the obvious choice in your market. Featured Quotes: "Go for the very best because the more you add to the site, curiously, the more diluted your message is." - Wes Towers "It's about speaking in language that is outcome-focused. And speaking to them, it's about using words about you instead of, 'We are this. We are that.' No one really cares about you that much. They care about themselves." - Wes Towers "If you can educate them and they feel like that feed of information you're giving them is to their benefit, they'll want to read it. They'll want to pay attention to it." - Roger Knecht Behind the Story: In this episode, Roger Knecht and Wes Towers unpack the nuances of marketing for accounting professionals. They discuss how many accountants traditionally shy away from marketing and sales, yet these are crucial for firm growth. Wes shares insights from his work at Uplift 360, emphasizing the importance of clear positioning, smarter websites, and AI-assisted content. The conversation highlights how firms can leverage their local presence and niche services to stand out in competitive markets, while also maintaining the human connection that drives true value. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Visit uplift360.com.au to book a strategy call.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Parthiv Shah is a former Indian Air Force veteran, author and co-author with Dan Kennedy, and the founder of eLaunchers, a globally recognized digital marketing agency. He is a 2CCX award winner, having generated over $10 million in service revenue, and has worked with hundreds of clients across industries like healthcare, legal, and professional services.In today's episode, Parthiv joins me to break down his journey from military service to generating over $10 million in service revenue. He shares the systems, mindset, and lessons that helped him scale, including the reality behind winning the 2CCX award.We dive into one of the most overlooked concepts in business, customer retention versus acquisition. Parthiv explains how he generates much of his revenue through retention, and how to build long term relationships that make this possible for your business.Parthiv also shares the real connection between customer acquisition cost and lifetime value, and what most entrepreneurs do not understand about retention. He explains how to outspend competitors and scale sustainably without chasing endless new clients.We also talk about building recurring revenue, leveraging referrals, increasing client value over time, and preparing financially for unexpected downturns like COVID. Parthiv also shares his philosophy of becoming a “rainmaker,” which helps him focus entirely on helping clients grow.Join us today as we dive into retention versus acquisition, building long term revenue systems, increasing lifetime value, creating entrepreneurial peace, and the mindset required to grow a business that lasts.If you're serious about building a business that actually scalesRegister for the FREE training (Aug 15): ⁠eLaunchers.com/freedom⁠ to learn business growth from great minds like Dr. Robert Cialdini and Dan Kennedy.—Visit ⁠freemarketingbooks.com⁠ to get free marketing books & resources that contain real frameworks, sales systems, and client retention strategies you can actually use to scale your revenue.---Connect with Parthiv Shah On Social Media:Youtube: ⁠https://www.youtube.com/@ELaunchers⁠Facebook: ⁠https://www.facebook.com/parthiv.shah.144/⁠ Instagram: ⁠https://www.instagram.com/parthivshah/⁠ LinkedIn: ⁠https://www.linkedin.com/in/eparthiv/⁠ FOLLOW RJ ON SOCIAL MEDIA:Facebook: ⁠  ⁠https://www.facebook.com/therjahmed/⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/itsrjahmed/⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠https://www.highticketshowaccelerator.com/free-interview-script54485653⁠---★ Register For a Free 5 Day Challenge on How to Book Your Dream Guests: ⁠https://bit.ly/BYDGChallenge⁠ ★ Want to Learn How to Use the Power of Dream 100 Using Interviews: ⁠https://www.highticketshowaccelerator.com/order40702842⁠ ★ Want to Have One-on-One Support For Building Your Own Show and Building Relationships With Top Influencers in your Market?: ⁠https://shopogeniestudios.com/

We are very lucky to have an amazing community of bookkeepers working with us in the Bookkeepers Collective. Today, we chat with Matthew Meston, a passionate bookkeeper who shares his journey of starting his own practice. Matthew discusses the challenges of pricing and the importance of providing a personal approach to clients. He believes that clear communication and accountability are key to helping businesses grow. With nearly 15 years of experience, Matthew has developed a unique pricing structure that reflects the value he provides. He's excited about the future and is ready to expand his team to offer even better services. Go connect with Matthew! www.mplusaccountancy.com ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. Chapters: 00:00:00 - Introduction and Welcome 00:01:02 - Matthew's Journey into Bookkeeping 00:03:34 - Decision to Start His Own Firm 00:04:22 - Matthew's Approach to Client Service 00:05:49 - Joining the Bookkeepers Collective 00:07:36 - Matthew's Pricing Structure 00:09:19 - Expressing Value to Clients 00:11:19 - Accountability in Business 00:12:28 - Matthew's Future Plans 00:13:26 - Building a Team 00:14:20 - Client Acquisition and Experience 00:15:15 - Client Referrals and Marketing Strategy 00:17:21 - Hiring and Training New Team Members 00:23:16 - Client Communication Preferences 00:23:35 - Software Choices for Clients 00:24:32 - Respecting Client's Business Decisions 00:25:32 - Maintaining Quality of Service 00:26:06 - Future Goals and Plans 00:27:55 - Conclusion and Contact Information #bookkeeper

Most B2B sales teams are fishing in the same pond with the same tools as every competitor. The difference between winning and losing isn't the tech — it's the system.In this mini series wrap-up, Dave, Regan, and Luigi reunite in the room to break down the complete client acquisition system they're building inside Coach Pilot — and what it actually takes to go from knowing your ICP to building repeatable, scalable revenue.This isn't theory. It's the real work: ride-alongs with customers, deep ICP research, pipeline infrastructure, and the system that connects it all.What you'll hear in this episode:— Why leaders misread their CRM — and why going into the field changes everything— How deep ICP research (not just a nice playbook page) drives faster sales velocity— Why a wide target audience creates a top-heavy, broken pipeline— What triggers really mean for both inbound and outbound — and why most reps ignore them— The real problem with noisy, unpersonalized LinkedIn outreach (and what not to do)— Why only 57% of sellers are actually compliant to their own sales process— The fishing analogy that explains why your competitors close deals faster— How to go from founder-led sales to a scalable GTM system without it breaking— When to pressure test, systemize, and then automate your acquisition processThis episode is for: B2B founders, revenue leaders, account executives, sales managers, and anyone building or fixing a client acquisition system from the ground up.

If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of.(I also included 3 answers for 'how to download instagram posts without the watermark')Inside this episode, you'll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently.This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it  How to transform one post into multiple formats (Reels, carousels, talking videos)  How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts  How to analyze what worked—and turn it into even more winning content You'll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results.If you're tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward.

Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong.The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering why conversion feels impossible.In this episode, I break down the exact mechanism that keeps PTs trapped at the ceiling and why free decisions create free-level commitment.Then I show you what changes when you flip the model: how one of my clients went from 16 failed free sessions to converting 70–80% of his leads into paying clients.It's not about being a better closer. It's about building a front-end that produces buyers, not browsers.Grab The Paid Pipeline Masterclass (link below) and learn the system: https://mattrobinsoncoaching.com/paidpipeline

Discover how UK law firms can merge SEO-driven client acquisition with AI authority, navigating hallucinations, SRA compliance, and multi-channel strategies to turn content into a trust-building, lead-generating engine. Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency

Most high ticket B2B sales don't fail because of price.They fail because the conversation structure breaks down early.In this episode, we break down a practical 3-stage framework for high ticket sales that improves your sales discovery call, strengthens qualification, and makes objection handling easier before the closing stage.You'll learn how strong sales psychology and structured conversations help teams run more effective B2B sales processes without relying on pressure tactics.Inside this episode:• how to structure a better sales discovery call• why qualification improves high ticket sales outcomes• how objection handling becomes easier earlier in the conversation• how sales psychology builds trust with buyers• how to close high ticket sales more consistently• how professional teams approach complex B2B sales conversations⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠⁠⁠

The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month.In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your whole plan, you've handed the steering wheel of your business to someone else.Here's what we're covering:Why referrals are a cheat code (and what makes them convert so fast)The real danger of relying on referrals as your only client sourceThe foundation you need before any referral system will actually workThe 3 specific moments where referrals happen most naturallyExactly how to ask without feeling pushy or awkwardIf you've been coasting on referrals and hoping they keep coming, this episode is your wake-up call. And if you're ready to turn referrals into a real engine that complements your full client acquisition strategy, this one's for you.Resources mentioned:Free Roster Reset: brandimowles.com/rosterStrategist Society: brandimowles.com/strategistsocietyDM me "referral" on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this insightful and deeply practical interview, we sit down with Jeanne Omlor, a powerhouse in the world of business and leadership coaching. Jeanne shares her compelling professional evolution, tracing her path from the foundational work of traditional offline coaching to her current position as a leading, vocal advocate for sustainable, organic marketing strategies and the transformative power of high-end coaching models.A core focus of the discussion is Jeanne's expertise in navigating the complex coaching industry. She provides critical insights into identifying "red flags" within coaching programs and engagements, offering a necessary perspective for both seasoned and aspiring coaches to protect their investment and integrity. Jeanne empowers listeners to discern genuine, effective mentorship from superficial promises.Ultimately, Jeanne's message is an emphatic call to action centered on the profound importance of self-belief. She passionately discusses the necessity of "betting on yourself"—understanding your unique value, commanding premium prices for your expertise, and having the courage to execute your vision without compromise. This interview serves as a blueprint for transforming your coaching practice into a thriving, high-impact enterprise built on authenticity, value, and strategic organic growth.Keywordscoaching, organic marketing, high-end clients, business growth, entrepreneurship, online coaching, client acquisition, leadership lessonsKey TopicsTransition from offline to online coachingOrganic marketing strategiesIdentifying red flags in coaching programsChapters00:00 Introduction to Coaching and Icons05:17 Navigating the Coaching Landscape10:39 Finding the Right Coach14:24 Personal Lessons and Growth20:11 Conclusion and ResourcesWATCH ON YOUTUBE!EPISODE LINKS:https://jeanneomlor.com/ 

Most outreach fails before a real conversation even begins.In Episode 3 of the How to Get Clients mini-series, Georgia Watson explains why traditional outreach strategies are no longer effective — and what high-performing sellers do differently to get responses from busy buyers.Instead of relying on volume, today's outreach needs personalization, insight, and relevance to stand out in crowded inboxes.In this short preview, you'll hear:• why spray-and-pray outreach no longer works• what buyers actually respond to today• how personalization increases reply rates• the role of insight-led messaging in modern salesListen to the full episode here:https://open.spotify.com/episode/1BuCi6GrI2GyWJthi2pjDv?si=mDzh9-hWT7KqtVALUr-zAA

old outreach emails don't work the way they used to.Most cold email outreach today gets ignored because buyers receive hundreds of messages that all sound the same. The problem isn't outreach itself — it's how cold outreach is being done.In Episode 3 of the How to Get Clients mini-series, Georgia Watson explains what separates effective cold outreach emails from the ones that never get opened or answered.Instead of relying on volume, high-performing sellers use personalization, insight-led messaging, and relevance to start meaningful conversations earlier in the buying journey.In this episode, you'll learn:• why most cold outreach emails fail before the conversation starts• how to structure cold email outreach that gets responses• what buyers actually expect from modern cold outreach• how personalization improves reply rates in cold outreach campaigns• why insight-led messaging performs better than product-led outreach• how to build credibility through cold outreach without sounding pushyIf you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will challenge common sales assumptions and help you build a more effective sales process.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠⁠

She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.In this episode, we dive into:✓ Where her clients actually come from (and why it's different than you'd expect) ✓ How SEO became her form of self-care marketing (you will love this!)✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!) ✓ What Threads is best for as a business owner ✓ The blogging rhythm that actually works without burnout ✓ Why you should NOT use AI for keyword research (and what to do instead)Let's dig into what's actually working.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freemanCONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Take advantage of that Springtime energy and book out your service-based business by SUMMER! This episode is your reverse-engineered roadmap. Jenna Harding breaks down exactly how to attract more clients, hit capacity, and set yourself up for a summer of serving your favourite clients and enjoying yourself!You'll learn the Find, Fix, Fill method: a three-step framework to diagnose what's blocking people from hiring you, fix the gaps in your marketing and messaging, and fill your offer to capacity before summer hits.In this episode:Why right now (end of March) is the most strategic time to go after new clients — and how building your audience this spring sets you up for a massive fall launchHow to figure out your actual capacity so you're not chasing a sales goal that's mathematically out of reachThe "cube" analogy that will change how you think about getting more clients: every broken link, missing sales page, and inconsistent message is a wall keeping someone from handing you their credit cardWhy your sales page doesn't have to be perfect to convert clients — it just has to exist and say the right thingThe real reason service providers stay stuck at the same revenue level (hint: it's not your offer)How Jenna hit her first $10K day by spending the summer on content and converting in the fall — and how you can replicate that cycleMagic Marketing Machine alumni: Booked Out Offers opens this week. DM Jenna or email Magic Marketing Machine to get the link.

In this episode of Contractor Cuts, Clark and Emory break down Step 4 of The Contractor Operating System: Marketing and Client Acquisition.They walk through the 10 marketing faucets contractors can turn on to create a steady flow of better leads — from referrals and Google Business Profiles to websites, social media, trade partners, paid ads, and local networking.This episode covers:why word of mouth is still the foundation of contractor marketinghow to use your Google Business Profile to win local search trafficwhat social media is actually good for — and what it's notwhen Meta ads vs. Google ads make sensewhy your website matters more than most contractors thinkhow to build referral channels through architects, designers, realtors, and niche partnerswhy marketing should be a system you build over time, not something you start when work dries upIf you want more leads, better clients, and a smarter marketing game plan, this episode shows you where to start.Struggling to grow your contracting business? The Foundations Program is designed to help contractors break free from the chaos and build a business that runs smoothly. You'll get a customized training program, 1-on-1 coaching, and access to a full paperwork database—including contracts and the Client Engagement Agreement. Join the Foundations Program today!

Most businesses struggle with growth not because they lack effort — but because they lack focus.When you try to serve everyone, your messaging becomes generic, your positioning weakens, and your sales conversations lose impact.In this episode, we break down why defining a clear ideal customer profile (ICP) is one of the most important decisions you can make, and how narrowing your focus actually creates more opportunities — not less.We also explore:Why broad targeting leads to weak messagingHow to think about your ideal client in a practical wayThe difference between activity and real progress in salesWhy focus improves both confidence and conversionThis is Episode 2 of the How To Get More Clients mini-series.If you work in B2B sales, SaaS, professional services, or revenue leadership, this episode will challenge common sales assumptions and help you build a more effective sales process.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠

Send me a text message and get your questions answered on the podcast! I'd love to hear from you! You can be brilliant. Experienced. The one everyone relies on to solve complex problems...And still feel completely invisible when it's time to actually win consulting clients.If that hits a nerve, you're not alone.In today's market, louder, more saturated, and increasingly driven by AI, being “good at what you do” is no longer enough. Visibility without recognition is one of the most frustrating and unspoken challenges high-performing women consultants face.In this episode, I'm pulling back the curtain on what's really happening when your offer is solid, but your traction isn't.Because let's be clear. The problem isn't your capability. It's how your value is positioned, communicated, and experienced in the market.Tune in now and let's change that.Ready to Go Deeper?Want to know why they're not seeing your genius?Take the quiz and uncover exactly what's holding you back: https://drangelinadavis.myflodesk.com/authorityLet's Stay Connected!Connect with me on LinkedIn: https://www.linkedin.com/in/drangelinadavis/Don't Forget!If this episode resonated with you:SubscribeLeave a reviewShare it with another brilliant woman who needs to hear this. I'd really appreciate it!

In this episode of the Revenue Leaders Podcast, we break down how to build a client acquisition system that helps businesses generate predictable revenue and consistently win new clients.Many companies struggle with sales not because their product is weak, but because they lack a structured client acquisition strategy. Without a clear system, teams rely on guesswork instead of a repeatable process for attracting and converting the right customers.In this episode, we discuss:• Why most businesses struggle with client acquisition• How defining your ideal customer profile (ICP) changes your sales outcomes• The key components of a client acquisition system• How to align your sales process with the buyer journey• Why trying to sell to everyone damages your pipeline• How to build a sales system that creates predictable growthThis episode kicks off our 6-part Client Acquisition Series, where we break down the frameworks sales leaders and founders can use to design a scalable client acquisition engine.If you're a founder, sales leader, or revenue operator looking to get more clients consistently, this episode will help you rethink how your sales system should work.Subscribe to the Revenue Leaders Podcast for more insights on B2B sales strategy, revenue leadership, and building predictable growth systems.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Is it actually harder to sign online coaching clients right now, or is it just you? In this week's episode of the Push Pull Legs podcast, Dan and Tom dive deep into the shifting landscape of the fitness industry. We discuss the noticeable "quietness" in commercial gyms this January and February, and why Instagram isn't yielding the same results for personal trainers anymore. The "YouTube Thesis" explains why long-form video is the better tool for building authority, trust, and a community that actually buys. Plus, we explore the rise of Hyrox and community-based fitness as an antidote to "Instagram burnout" and a struggling political/economic climate. What we cover: The Content Shift: Why YouTube and Email are beating the Instagram algorithm in 2026. Gym Observations: Is retail spending and gym participation actually down? Building Authority: How to "fail fast" with video to become the go-to expert in your niche. Lifestyle & Filming: Tom's street gets taken over by the crew of Slow Horses. 0:00 Pancake Day and Dietary Choices 3:29 Pancakes: Nostalgia vs. Adult Preferences 5:06 Fitness Training Routines and Gym Observations 11:04 VO2 Max Training and Personal Trainer Class Critique 14:50 The Importance of Live Classes and Engagement 19:01 Filming of "Slow Horses" on the Street 23:22 Recognising Actors from TV Shows 26:33 The Challenge of Client Acquisition in the Current Climate 32:24 The Impact of Political Landscape and Instagram Changes 35:36 The Rise of Community-Based Fitness and Events 38:22 YouTube's Growth and Building Authority 43:17 The Long-Term Game of Building Community 46:12 Gym Trends and Economic Outlook 47:54 Recommendations: Start a YouTube Channel If you want to work with me in ANY WAY... 121, Group, Free Stuff The links are below. Stay Connected: ✅ Subscribe for weekly fitness news and coaching education.

Grab the Business System Audit Checklist: https://linktw.in/XfctuS Book a call with my team: https://linktw.in/aqROSR In this video, I'm breaking down the 5 systems that actually scale a business and how to install them in the right order over the next 90 days without slowing down your operations. Learn how these systems stack, why order matters, and how to build a well-oiled business (the right way). Connect with me: LinkedIn: https://www.linkedin.com/in/stacytuschl/ Instagram: https://www.instagram.com/stacytuschl/ Facebook: https://www.facebook.com/stacytuschl/ Newsletter: https://www.linkedin.com/newsletters/7396626889408274432/ 00:00 - Intro 01:55 - Product Delivery 03:43 - Client Acquisition 06:52 - Client Onboarding 09:19 - Hiring & Attraction 11:34 - Back-End Operations #businessoperations #systemsthinking #scalingsystems

If you feel stuck in a constant cycle of flash sales, discounts, and last-minute promotions just to fill classes, this episode is for you. In this episode of the Female emPOWERED Podcast, host Christa Gurka breaks down why reactive “panic marketing” doesn't work—and what boutique fitness and wellness studio owners should build instead.You'll learn how to move away from feast-and-famine revenue and create a simple, repeatable client acquisition system that runs consistently—without burning you out. Christa walks you through intro offers that convert, the 5 stages of a marketing funnel, and how to build sustainable foundations before chasing ads, collaborations, or referral promos.Whether you own a Pilates studio, yoga studio, CrossFit gym, or private practice, this episode will help you stop throwing spaghetti at the wall and start growing with intention.