Cannabisity - Cannabis in Media

This is our first news media episode and I want to thank you for joining us as we start out on this journey of ours. We'll be covering a story from the CBC’s Peter Armstrong entitled The Vape Wars are coming: company's prepare for the next battle in the Cannabis Market. This article mentions companies like the Auxly Group who have Received an investment from tobacco giant Imperial Brands As well as Altria who is invested in Cronos. Altria Has also invested in Juul the vape pen that is really synonymous with the tobacco vaping industry. the article mentions that's cannabis companies aphria Aurora organigram and supreme have already started to work with Pax labs. Pax labs Which has dry flower vaporizers has created Vape cartridges that's Established cannabis companies are hoping to adopt. There's been a lot of interest in The Vape side of the Cannabis Market as October 17th of 2019 Will be the start date for all derivative products in the Cannabis Market including beverage And edibles. Research from the BCMI Cannabis Report says that Vape products are anticipated to be 50% of the derivative markets. Canada is an outlier in the existing cannabis markets as it Does not allow for the sale of derivative products. Existing markets like Colorado and California in the US have a wider variety of products available and have been selling derivative products for much longer. California has a similar size population to Canada and has had a, adult recreational use markets for just less than Canada. 30% of cannabis sales in California are from vaping products, that is in contrast to 32% of sales that are of cannabis flower. Most people are calling this new derivative markets cannabis 2.0

We are launching a podcast: Cannabis in Media. Hello and welcome to Cannabisity’s Cannabis In Media podcast. Our goal is to cover how cannabis appears in mainstream media, counter culture media, social media and the news media. We aim to inform those in the industry and as well as newcomers on how to best become informed on the benefits, the messaging and who the thought leaders are on the little plant that is making big changes in countries all around the world. My name is Steven and I will be your host as we bring you news and reviews on the industry and hopefully get to talk to some of the players in it. You can find us online at cannabisity.ca as well as all of the popular podcast networks. If you like what you hear please subscribe, rate and review. If you know someone that would benefit from what we are saying please share it with them. Until next time, have a great day.