Podcasts about Pax

Rob, Michael, Evan, and Pax talk about Supergirl by Sophie Campbell, the TV show After Life, artificial intelligence, and Wrestle Heist by Kyle Starks. And our friend Jacob Bean-Watson stops by to chat about meeting celebrities and the difference between Action and Adventure.

A version of this essay has been published by Open Magazine at https://openthemagazine.com/world/india-will-collapse-without-digital-sovereignty-and-pax-indica-lessons-from-hormuzBy now it is clear that the Iran War (or West Asia War) has been a disaster to all concerned, including the principals as well as assorted passersby. The massive amounts spent by the US (at last count $25 billion) are at least articulated; the bill for the enormous infrastructural and human suffering inflicted on Gulf states, in the theater of war, must be greater, by definition.The collateral damages suffered by the rest of the world from the cessation of trade through the Straits of Hormuz will presumably run into the trillions of dollars. As one of the worst affected, India, which imports 90% of its hydrocarbons from the Gulf, not to mention other essential items such as urea (for fertilizer), sulfuric acid, helium, etc., is on track to take a massive hit. As an article in The Economic Times said, “India must brace for broad-based economic shock”.Indian exports of up to $50 billion are also affected, especially agricultural products including perishable foodstuffs, but also gems and jewellery, electronics, textiles and garments. Some of this can be diverted via Oman and the UAE's Fujairah port, but much of it passes through the Straits of Hormuz and is potentially blocked and/or stranded at sea.The Hormuz closure is a body blow to India's economy. What can and will India do about it? The Indian State has a habit of rising to the challenge only when there is a crisis, while vegetating otherwise. The 1991 economic crisis is a case in point; the sanctions following “The Buddha is smiling”, and the denial of cryogenic rocket engines and supercomputers are other examples where the nation rallied. So were covid vaccines. Necessity, they say, is the mother of invention.Turning a threat into an opportunityIf I were to be an optimist, I could say that the current crisis is actually an opportunity. In fact, a major opportunity. My reading of the Iran War is that it is President Trump's strategic tit-for-tat against China for denying him rare earths and cutting off soybean purchases. In return Trump decided to deny China access to oil by closing access to Venezuela and Iran. Whether this will work, or whether the G2 condominium (read ‘surrender') will prevail, is unclear.But that is, in a sense, background noise that needs to be managed. India needs to focus on its own issues, of which I see several as critical, and the solution in general is to become Atmanirbhar, self-reliant, and from that, to create an Anti-Fragile nation:* National security/defense* Food security* Energy security* Digital security/narrative control* Trade securityThe first three do not need an explanation: they are obvious. Internal and external security are pre-requisites for any successful society. If India's hard-won food security can be threatened by external threats, then there needs to be some deep introspection. Energy security means diversification, both of hydrocarbon sources, and of types of energy, including renewables, nuclear, biomass, coal-based, and so on.Malign narratives and digital sovereigntyNarrative control is something that the Indian State has failed at so far; it is laughably easy to create hate speech against Indians and India (as has been demonstrated freely by any number of players, starting from the MAGA crowd, to Audrey Truschke to a”Cockroach Janata Party” and some nitwit Norwegian journalist in just the last fortnight) and there are no consequences to the culprits. It's enough to make me pine for Lee Kuan Yew's aggressive legal battles against the media.It's one thing if it were only a problem with foreigners, but with the massive spread of social media, and in particular generativeAI, it is becoming a serious domestic issue. Since India is an avid consumer of social media, and because generativeAI is trained on things like Wikipedia, X, Whatsapp and Google content, biased and motivated material becomes ensconced as The Truth. I have written about narrative warfare and manufacturing consent.This used to be a one-way tsunami of (mis)-information by legacy media, but now there is also the opposite: the wholesale and free vacuuming-up of Indian data (whatever happened to “data is the new oil”?). The “Great Firewall of China” both kept out foreign BIg Tech applications and prevented their plundering Chinese data: is that the way to go?Manufactured narratives are intended for regime change: all the color revolutions today are hatched with massive bot-farms funded by some combination of Deep State, CCP, ISI, Qatar etc. (for example the alleged Gen-Z uprisings that rocked Nepal, drove Sheikh Hasina out of Bangladesh). Thus muzzling malign narratives, and ensuring data security, are imperative.Even Singapore is not immune: it had to block anti-India narratives that likely originated from Chinese sources.A particularly striking example of narrative warfare is the virtual hate speech inducted into Wikipedia by deeply prejudiced anonymous editors. Ashley Rindsberg, who exposed the mighty New York Times' biases in his book The Gray Lady Winked, provides many examples of this.Of note to Indians and Hindus is his recent substack titled “Wikipedia's India War” where he identifies just four editors as having created most of the content condemning the Hindu American Foundation (HAF) in ‘Wikivoice', i.e. the allegedly neutral perspective of Wikipedia. They are, on the contrary, shown to be highly one-sided.As Rindsberg mentions, Wikipedia being central to generativeAI, the damage is baked into the world-view of all AI applications. Truly Orwellian. Says Rindsberg: “four… anonymous accounts can have an enormous impact on what millions of people believe to be the truth.” “Over four years (2021-2025), editors systematically erased HAF's identity as an American civil rights group, transforming its Wikipedia page into a heavily curated dossier of accusations.”Trade, and how the Spice Route was far superior to the Silk RoadFinally, something that is becoming increasingly important: ensuring freedom of trade. This is more than just freedom of navigation, although I find it instructive that Emperor Rajendra Chola sent a huge fleet 1,001 years ago simply to open up the Straits of Malacca. India can make an active attempt to regain primacy in Indian Ocean trade, the whole Pax indica idea.Here is another example of the power of narrative: we have been led to believe that the Silk Road to China was some major highway of commerce between ancient Rome and ancient China, but it was a term coined only in 1877 by the German Ferdinand von Richthofen. There was no highway. A large caravan might take six months, and with 500 camels traversing treacherous deserts and braving bandits, it might carry a maximum of 100 tons. That is puny.In comparison, on the Spice Route, a single stitched ship from Muziris could carry 400 tons of ivory, pepper, silk, tigers and elephants; and the historian Strabo around 1 CE talks about fleets of 250 ships going from Alexandria to India on a six-week monsoon-powered journey. That is 100,000 tons of merchandise. No wonder Pliny the Elder complained that Rome's treasuries were being emptied of gold by India.Simple question: where are hoards of ancient Roman coins found in Asia? Answer: not along the Silk Road. The hoards are in Kerala, Tamil Nadu and Sri Lanka.Today, it is possible for India to aspire to port-led development of trade, especially with the major ports at Trivandrum (Vizhinjam), Maharashtra (Vadhavan), and Great Nicobar (Galathea Bay). The underlying ‘software' of India's millennia-old trade competency was a ‘multi-protocol switch' as I pointed out, and today's India Stack can replicate that. Then there is the need for a blue-water navy: muscle to provide security on the Hormuz to Malacca sea-lanes.So there is a vision. How can India get there? This is where policy matters, as I discussed with policy expert Anuj Gupta. Policy, especially industrial policy, has had a bad reputation in certain circles because it was deemed to violate the virginal purity of classical capitalism. However, in a recent U-turn, even the World Bank admitted that industrial policy may not be all that bad, after all: the success of Japan, the Asian Tigers, and China can't be ignored.That leads to the question of why policy in India has produced mediocre outcomes, what is different now, and where the best use of policy might be.Industrial Policy: What went wrong in the past?There are many problems here. To begin with, the Soviet model, which Nehruvians swore by, was, in hindsight, a dead end. Second, there is the problem of governance: post-Independence bureaucrats have awkwardly borne the legacy of imperial hauteur and the needs of a developing society. Third, until recently, the bare necessities (food, electricity, road access) were not available to many citizens, and GDP growth was not their priority.There is also the culture of jugaad: of clever ways in which you overcome constraints through frugal improvisation and seat-of-the-pants making-do. This is fine for one-off things (e.g. converting a tractor trailer into a makeshift transport vehicle because your truck broke down), but it does not make for efficient and replicable industrial products. As The Economic Times said recently, it is time to junk jugaad. Quality has to become ingrained in people's minds.The issue of governance is significant: the bureaucracy and the judiciary have both under-performed, politicians, as everywhere, have been venal. It is said that China's growth can be attributed to the fact that its babus are engineers, and therefore with engineering ruthlessness move in straight lines. The US' babus are lawyers, and India's are humanities graduates. Well, engineers are not very good at second-order effects (eg. China's lurch from one-child policy to demographic collapse), but a little bit of ruthlessness is probably good.What is going reasonably well?There are a few modest success stories: for example, in electronics manufacturing or assembly. The PLIs (and DLIs) have produced the desired effort, with clusters of excellence where global suppliers have also set up shop (as they did earlier for the automobile industry in, say, Sriperumpudur). The fact that a lot of iPhones in the US are now imported from India is laudable, even though it may be derided as “screwdriver jobs”. That's where one starts the move up the value chain.The current semiconductor policy is a big hope, especially after the landmark agreement by the Dutch firm ASML with Tata Electronics in Dholera, Gujarat. Given that ASML has a near-monopoly position in Deep Ultraviolet Lithography (DUV) this is a major boost to India's chip ambitions. My recent conversation with AMD CTO Suraj Rengarajan went into India's chances to realize its ambitions.A recent announcement from Trivandrum-based fabless startup NetraSemi (a recipient of DLI) of the commercial availability of its edge AI chips is a landmark.Next is the newly announced plan for energy security revolving around both coal gasification and intensive offshore exploration. These fall squarely into the Atmanirbhar category: India simply cannot afford to have its energy held hostage by distant nations. It also needs distinctly Indian innovation.The Samudra Manthan initiative is also showing some promise. At least one out of three deep-water wells in the Andaman Sea (SriVijaya Puram-3) are reported to be showing the availability of natural gas, although it will take 5-10 years for this to be commercially available.What should the future look like for India's Industrial Policies?This of course is the hard question. Here is my personal perspective, and I accept that reasonable people may disagree. I think three areas need to be focused on, and will pay large dividends.* Drones and swarming software* Social media and AI stack* Maritime Trade and Blue-Water NavyI admit that these are not the only worthwhile industrial policies. Another is for copper, which would reverse the catastrophic effects of the closure of the Sterlite plant in Thoothukkudi, as the metal is an increasingly important component in electronics, data centers, etc., and far from being self-sufficient earlier, India now imports 50% of its needs. Another area of interest in quantum computing.There are also failures from which the right lessons need to be learned. The policy for EV batteries has apparently failed: according to Swarajya magazine, India has not been able to escape from near-total dependence on imported Chinese batteries.Drone swarmsI wrote recently that drones may well herald a step-change in warfare. For the moment, though, they are searching for their niche in offensive/defensive warfare. Drone hardware is already a well-trodden path with Chinese and other nations dominating it, although with IdeaForge, Paras, Garuda, IoTechworld Avigation etc., India is also making progress there. And India is indeed buying the hardware, $2 billion-worth, according to the Economic Times.But I believe the real game is in drone swarms. AI-based control software (similar to HiveMind) that would allow an entire swarm to act autonomously, just like a murmuration of starlings, would be the gold standard to aim for. Such a self-managing swarm would be virtually impossible to defend against, and I think India should put in place a PLI to support it, leveraging software capability in the country.Of course, drones are not just for military purposes, but also for commercial uses including things like logistics and agricultural use, such as precision delivery of fertilizer and pesticide to crops (as Garuda demonstrates). An Indian initiative that supports both drone hardware, and especially drone software, would be a potential winner.Digital Sovereignty: Social media and AI stackThere is a raging battle over which part of the AI stack India needs to invest in. As an old Unix hand, I believe the foundational model is not where the differentiation is. In analogy with Linux (the open-source Unix variant that was popularized by Linus Torvalds and an army of volunteers), there is little value in re-writing the operating system, but one can differentiate by building on top of it, or by judiciously choosing certain modules of it.Besides, the cost of building an entirely new foundational model would be astronomical and would consume the entire budget of IndiaAI Mission.Thus, my personal opinion is that the foundational model (especially when, it is believed, there are more or less open-source models available for free, e.g. Llama, DeepSeek) is not where India should expend its precious R&D resources, but on the layers of the stack above it. It is the data that matters, as Larry Ellison apparently suggests too.But there is the interesting counter-example of Sarvam AI which is producing its own sovereign model: multi-lingual and presumably otherwise tuned to Indian needs. The question is whether this can survive when hundreds of billions worth of capital investment are going to the US Big Tech companies and their Chinese rivals. The sad history of Koo, a Twitter rival, comes to mind. So does Arattai, a Whatsapp rival, whose popularity has waned. .A well-thought-through industrial policy on generativeAI is therefore essential. The status quo ante is unsustainable; given the fact that Sarvam has also found it difficult to raise funds in the US, it is worth pondering whether a China-style massive subsidy is the answer. And where should it go, into foundational models or into the layers of the stack above it? The answer is “both”, but with priority to the latter.Here is where I would prioritize investments, in order:* Vertical applications in specific domains: e.g. defense, healthcare, agriculture, governance (particularly in the judiciary and in ease of doing business in the bureaucracy)* Fine-tuning and customization: for the needs of the Indian context, e.g. multi-linguality under Bhashini* Compute infrastructure: GPUs, sovereign and protected indian datasets* Sovereign Small-Language Models such as Sarvam AIAs mentioned above, at the moment India's data is being sucked up for free by US Big Tech. In addition, there is the real danger that Indic Knowledge Systems will be mined and digested, as has happened to yoga, pranayama, etc., which have been given Western analogs and nomenclature, as in Pilates, ‘coherent breathing' etc.These two problems are connected, and both need to be tackled in parallel. Social media is being weaponized against India, and this is magnified by the legacy media in a positive feedback loop. Three examples: one was the rage against Adani based on the dubious research of Hindenburg, which then went under; the second is Bloomberg's reckless accusation about gold reserves being sold by the RBI, which they were forced to retract, but social media and Wikipedia will remember it; the third is the meteoric (media) rise of the Cockroach Janata Party.Trade using major ports, Digital Public Infrastructure and a blue water navyUsing trade for competitive advantage is an age-old tactic. The trade tiffs between the US and China are examples of this: we are witnessing war by other means. Many nations are getting into this act, and India does have some advantages, partly based on geography. Maritime trade is likely to continue to be the key, which makes naval chokepoints the big story, but not the only story to watch out for.The major aspects of maritime trade include infrastructure, the digital “multi-protocol switch”, and security. On the one hand, India is developing not only major container ports, and the road/rail links to get to them, and the industrial goods to ship out through them, but also a serious shipbuilding industry, which was one of India's historical strengths. Then it used to be stitched wooden ships (teak beams lashed together with coconut rope). Now it's modern steel ships.There are the big, efficient new ports, which can now turn ships around with Singapore-like efficiency; the proposed third aircraft carrier group which will make it possible to patrol the Arabian Sea and the Bay of Bengal at the time; the Air-Independent Propulsion diesel submarines and nuclear submarines that can monitor (and if necessary, deny) narrow straits; the sale of supersonic Brahmos cruise missiles to the Philippines, Vietnam and Indonesia (and Cyprus) that create ship-denial zones: all this is muscle.And the final piece, the ‘software' for trade, the “multi-protocol switch”. This last is complicated. Its value is underestimated by many. But this is what enables friction-less transactions between various unrelated parties. The India Stack and the Digital Public Infrastructure can be utilized to provide such a facility. But it is complex enough to need significant study as to what is possible, and how to roll it out.Second-order effectsIn closing, it is worth considering some of what the (unintended) consequences of these proposals may be. Let us note that the G2 has no interest in allowing India to grow and make it a G3. They will do everything in their power to kneecap India, by all means possible.There is also a certain derision for India in some circles. Here is a generic western opinion on why China got rich, and India didn't. Well, the author doesn't consider the second-order effects of the wholesale destruction of Chinese civilization: that is a tradeoff Indians may not prefer for themselves. We all know how China's well-intentioned One Child Policy turned into demographic collapse within a few years. Besides, as The Economist asks, “China is innovative. Its economy is a mess. Which will win out?”This is why I think planning for these second-order effects is important. We tend to ignore them because they seem counterintuitive or unlikely, but Nassim Taleb has sensitized us to how low-probability Black Swan events can have grave consequences.As an example, attempting digital sovereignty may have unwelcome side-effects: Big Tech have the first-mover advantage and network effects and there are increasing returns to scale. They will surely make it hard for a new player to break in. Besides, the large investments in data centers and GCCs that they are making in India would make it very difficult for them to be ejected with a “Great Indian Firewall”.Even taxing their capture of Indian data will be complicated; not to mention that they have demonstrated that they can happily violate copyright laws with no consequence; therefore they will find ways to chew up and spit out Indian Knowledge Systems, and essentially re-colonize India. Digital colonialism is not a threat, it is a reality today, and it is a consequence of the relatively open Indian system.In addition, there is a malign group, the “barbarians within” as Arnold Toynbee once put it, who are ready to sacrifice Indian sovereignty for a pittance.Given all this, it will be very difficult to put in place serious measures to gain digital independence; and the narrative-peddling is likely to gain further momentum: just consider the caste allegations that have haunted BAPS in the US (despite the cases being dismissed by the US DoJ), the Cisco Systems case where, again, the case was dismissed, but the narrative continues, and the persistent efforts in various US states to turn caste into a weapon to bludgeon Indians.Another sensitive issue is that of the multi-protocol switch for trade. While from an Indian point of view, it eases trade and harks back to a Golden Age of Indic maritime commerce, but that will be viewed elsewhere very differently, for instance by the US as an attempt to de-dollarize. The US has jealousy guarded – with very good reasons that we will not go into here – the dollar's reserve currency status.We have also seen what happened to those who attempt to hurt the dollar's primacy: in 1985, the Plaza Accord devalued the dollar, and that was a body blow to Japan's economy, which has not recovered its mojo to this day. Later, Iraq's Saddam Hussein and Libya's Muammar Gaddafi both had ideas about replacing the petro-dollar with, respectively, the Euro and a new pan-African gold-backed currency. We know what happened to them.If the India Stack multi-protocol switch is perceived as an alternative to the US dollar, there may be grave consequences. Therefore, it should be conceived and deployed only as an adjunct to it and to the almighty SWIFT settlement system.ConclusionIndia is at a crossroads now. Even though the Hormuz closure is a serious problem, if it plays its cards right, adversity can be turned into opportunity across a variety of perspectives. The key is Atmanirbhar, self-reliance. If India can now implement a crash program of industrial policy, and at the same time overcome an ingrained Third-World tendency to cut corners, it can finally break free of the years of underperformance, what I called the Nehruvian Penalty in 2004.It is possible, but there are caveats: unforeseen consequences. Hic sunt dracones. Here be dragons. Be afraid. Be very afraid.3700 words, 7 June 2026This is episode 192 of the Shadow Warrior podcast. Here is a companion AI-generated slideshow. (Note that the borders of India are not necessarily depicted correctly here, because it is generated by an AI, notebookLM.google.com) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rajeevsrinivasan.substack.com/subscribe

Tether's USDT has been delisted by major crypto exchanges (including Binance, Coinbase, Kraken, and Crypto.com) specifically for users in the European Economic Area. This occurred because Tether chose not to pursue registration under the EU's Markets in Crypto-Assets (MiCA) regulation. Meanwhile, WalletConnect is empowering the stablecoin ecosystem for millions of merchant around the world. ~This episode is sponsored by Tangem~ Tangem ➜ https://bit.ly/TangemPBN Use Code: "PBN" for Additional Discounts! GUEST: Jess Houlgrave - CEO WalletConnect Follow Wallet Connect on X ➜ https://x.com/WalletConnect 00:10 Sponsor Tangem 01:10 WalletConnect growth: Ingenico rollout progress 03:00 When Verifone or PAX? 05:00 Is Toast Toast? 07:30 Tether Delisted 09:45 Would WalletConnect take over non-compliant use cases of Tether? 11:00 Innovation in the EU 12:45 Saving USDT Utility? 14:15 Business model 17:00 Merchant fees 19:00 Tap-to-pay 21:20 Private transactions impossible? 23:30 CLARITY odds 25:40 WalletConnect fail? 26:15 User-friendy? 26:45 Transaction fees 27:00 Stablecoin threat 29:00 Credit card rewards 29:45 Stablecoin growth vs self-custody growth 30:40 $WCT utility 31:30 Agentic payments 32:30 Netflix login soon? #Crypto #XRP #Ethereum ~Tether Mass Delistings? + Stablecoin Catalysts Coming!

Our Predator series continues as Pax, Rob, and Michael talk about the 2025 animated anthology (but not really an anthology) feature, Predator: Killer of Killers. 

The news of Texas covered today includes:Our Lone Star story of the day: The Big 12 athletic conference has filed a lawsuit against Texas Tech and the State of Texas: “The lawsuit is not seeking financial damages, nor is it seeking to overturn the judge's decision approving Sorsby's eligibility to play this season. Instead, the lawsuit asks that a court allow the league to sanction Texas Tech for putting Sorsby in the lineup, without the league, in turn, being sanctioned by the Texas Attorney General's office,” Breitbart reported.  More: Big 12 doesn't back off Sorsby ruling despite Pax­ton threat.Our Lone Star story of the day is sponsored by Allied Compliance Services providing the best service in DOT, business and personal drug and alcohol testing since 1995.Gary Boren joins us to talk about why he is running in a special election to return to the Lubbock City Council – early voting begins today.Getting past social medial posts, podcast interviews, and similar Little Jimmy “The Creep” Talarico simply cannot deny his record at work and in the Texas House as a radical Leftist. This is a must read and share story: James Talarico Worked As ‘Equitable Education' Consultant at Left-Wing Firm Developing DEI Plans for Texas School Districts. None of his actual record square with his new reinvention of himself as a centrist.Listen on the radio, or station stream, at 5pm Central. Click for our radio and streaming affiliates.www.PrattonTexas.com

In this episode we finish out the final book of the Knight Rider novelizations series Pax started back in 2019.

Major incidents challenge clinicians to balance speed, simplicity, and clinical effectiveness in highly dynamic environments. In this episode, Advanced Paramedics in Critical Care Keir Rutherford and Alec Wilding reflect on lessons learned from real-world major incidents and the findings of inquiries such as the Manchester Arena bombing. The discussion explores the early recognition of terrorist attacks and how responders can distinguish these events from more routine presentations in the initial stages of a call.A central theme is triage. Keir and Alec examine the implementation of the new NHS major incident triage framework, including the Ten Second Triage (TST) tool and the Major Incident Triage Tool (MITT). They discuss how these approaches are designed to rapidly identify patients who will benefit most from immediate life-saving interventions, while supporting efficient resource allocation in mass casualty events. The conversation also explores the relationship between triage, enhanced clinical care on scene, and the role of casualty clearing stations.Joining the discussion is Dr. Philip Cowburn, Consultant in Emergency Medicine and co-author of the Ten Second Triage Tool. Phil shares insights into the evidence underpinning these developments, the influence of recommendations from the Manchester Arena Inquiry, and how national practice has evolved to improve patient outcomes during major incidents.Beyond clinical processes, the episode highlights the importance of interoperability between ambulance, police, and fire services, alongside the emotional and psychological challenges faced by senior clinicians during and after major incidents. Together, the guests provide a practical and reflective overview of modern major incident management and the evolving systems designed to deliver the greatest benefit to the greatest number of patients.This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

Tracy and Martina ask Pax for another test drive of the Kia Soul and end up taking it over the Cabot Trail. Priscilla and Jugs shop wedding gowns at Silk & Sage Bridal in Baddeck, and Plopper McKay hosts a huge woods party.  VIDEO VERSION: ⁠⁠⁠TPB+⁠⁠⁠ for MERCH, TOUR DATES, and MORE, visit ⁠⁠⁠www.tracyandmartina.com

Are triggers and cravings real, or have we misunderstood what's actually happening in addiction and recovery?In this next thought, I revisit a brilliant conversation with Pax as we challenge one of the most commonly used ideas in recovery: that external triggers cause relapse. For many people early in sobriety, it feels obvious. Certain places, people, stress, even cities become labelled as “the problem”. But what if that's not what's really going on?This conversation explores a more uncomfortable idea — that the trigger may not be external at all, but internal. Not the environment, but the interpretation. Not the situation, but the reaction. And if that's true, it completely changes how we think about relapse, responsibility, and control.We also go into cravings — what they actually are, when they're neurological and physical in early recovery, and how they're often mislabelled later on. At a certain point, is it still accurate to call it a craving, or is something else happening underneath it: obsession, emotional overload, or unresolved internal conflict?This is a conversation that challenges a lot of common language used in addiction recovery, and asks a simple but uncomfortable question: are we naming the problem correctly — or using the wrong language for what's actually happening inside us?Listen or watch THE FULL EPISODEYouTube - https://bit.ly/42vXUPfSpotify - https://bit.ly/4aBsmJUApple - https://apple.co/3PajZvQAbout the “THOUGHT” series -Every other Monday at 5 PM, I'll bring you a quick ‘thought'—a powerful moment from previous episodes designed to kickstart your week with insight, motivation, and connection. These shorter clips help us stay connected as a community, while every other Tuesday delivers a full, brand-new episode with fresh stories and lessons. Oliver is an ambassadors for Alcohol Change UK and you can access support here - https://tinyurl.com/5dt5773ePodcasting is an expensive passion. To help me keep going, I'd really appreciate it if you could buy me a coffee, thank you!https://buymeacoffee.com/olivermason1Or via PayPal - https://www.paypal.me/olivermason1paypalFollow PaxInstagram - https://www.instagram.com/paxhalaiFollow Oliver Instagram - https://tinyurl.com/2vt29sjvFacebook - https://tinyurl.com/34cwz59rTikTok - https://tinyurl.com/ujw4vxn9LinkedIn - https://tinyurl.com/yuemhnd7Threads - https://tinyurl.com/yk7vdeahX - https://tinyurl.com/3u5mnpds#SobrietyStories #HopeInDarkness #AddictionRecovery

Today on the Pre-Hospital Care Podcast, the discussion opens with a critical question: why do even highly trained clinicians struggle to perform under pressure, and what can be done about it? To explore this, we are joined by Dr Stephen Hearns, a globally respected clinician, educator, and author whose work bridges emergency medicine, human performance science, and high-stakes decision-making.Stephen is a consultant in emergency and aeromedical retrieval medicine and played a central role in developing Scotland's Emergency Medical Retrieval Service (EMRS), a government-funded critical care retrieval organisation delivering advanced pre-hospital care to major trauma patients and those with complex critical illness in remote environments.Drawing on his book Peak Performance Under Pressure, Stephen examines the cognitive and behavioural factors that influence performance in extreme conditions. This episode focuses on practical strategies, including mental rehearsal, shared mental models, and cognitive aids, and how these translate into sharper decision-making and improved outcomes in real-world pre-hospital care.Further reading relevant to this episode from Stephen can be found here:https://corecognition.co.uk/blog/the-arc-of-performanceLearn more about Core Cognition:https://corecognition.co.uk/This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

Grief is an inevitable part of pre-hospital care, yet it remains one of the most complex and challenging aspects of our work. In this compilation episode, we bring together three powerful conversations exploring grief, bereavement, loss, and the role healthcare professionals play in supporting patients, families, and themselves during some of life's most difficult moments.We begin with renowned psychotherapist and author Julia Samuel, who shares insights from more than three decades of working with bereaved families. Alongside Caroline Phillips, Julia explores the process of grief and bereavement, the skills required for breaking bad news, the impact of repeated exposure to loss on healthcare professionals, and practical approaches to building resilience in emotionally demanding roles.The episode then turns to a two-part conversation with grief specialist Liz Gleeson. In Part 1, we explore key theories and frameworks for understanding grief, including Attachment Theory, Continuing Bonds, the Dual Process Model, and Kübler-Ross's Five Stages of Grief. Liz discusses the importance of presence, listening, cultural awareness, and compassionate care, while also examining the emotional toll that supporting grieving individuals can have on clinicians.In Part 2, we take a deeper look at the many forms grief can take beyond bereavement. Together, we explore anticipatory grief, perinatal loss, suicide bereavement, parental and sibling grief, losses associated with ageing, and the often-overlooked impact of divorce, separation, and family estrangement. We also discuss disenfranchised grief and how recognising these experiences can help pre-hospital professionals provide more sensitive, informed, and person-centred care.Whether you are supporting families through sudden loss, caring for patients facing life-limiting illness, or reflecting on your own experiences of grief and exposure to trauma, this compilation offers practical insights, evidence-informed perspectives, and compassionate guidance for navigating one of the most universal aspects of human experience.Guests:Julia Samuel MBE – Psychotherapist, Founder Patron of Child Bereavement UK, and author of Grief Works and This Too Shall Pass.Liz Gleeson – Creator of the Shapes of Grief podcast and internationally recognised grief educator and therapist.This episode is essential listening for anyone working in pre-hospital, emergency, critical care, or healthcare environments where grief and loss are encountered as part of everyday practice.This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

Brandi Lynn is in the final stretch before graduation but one missed class could ruin everything. Tracy visits the flea market to catch up with her father's friend Axel, Manda officially moves out of Eggy's room, and the girls head to Kia to meet MacKayla's new partner, Pax. Meanwhile, Plopper MacKay returns to help Jimmy bring his dream bunker to life VIDEO VERSION: ⁠⁠⁠TPB+⁠⁠⁠ for MERCH, TOUR DATES, and MORE, visit ⁠⁠⁠www.tracyandmartina.com

Today's guest is Kodey Bogart, a pilot whose career bridges frontline combat aviation and the demanding, safety-critical environment of civilian helicopter operations. Dr. Kodey Bogart, AvD., is a former United States Army Warrant Officer and aviator who flew the Black Hawk on medical evacuation missions. A decorated combat veteran, she has been awarded two Air Medals and the prestigious Sikorsky Rescue Award. She also made history as the first female Pilot in Command in the Florida Army National Guard, qualified for day, night, and night vision goggle (NVG) combat operations.Kodey's experience spans aviation safety, flight instruction, maintenance, test flying, Helicopter Emergency Medical Services (HEMS), and aviation law enforcement. She brings both technical depth and operational insight to every mission she undertakes.In this episode, we explore the realities behind high-stakes decision-making in HEMS, how crews manage risk under pressure, where safety systems hold up or fall short, and what pilots and clinicians can learn from each other in critical moments.Beyond aviation, Kodey contributes to public service through Operation Helo, a charity addressing gaps in disaster response, and is the author of a children's book series introducing young readers to various aviation missions, including air ambulance. Both can be found here: Kodey's children's book on Air Ambulance helicopter pilots can be found here: ⁠https://www.helogirls.com/⁠Operation Helo: https://www.operationhelo.org/⁠This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

In this episode the Double D's talk about the differences between all of the board gaming conventions that they've attended over the past year, including a brief recap of DDCon 2026.

Pax and Mike seek out the 1966 revenge adventure Nevada Smith starring Steve McQueen, Brian Keith, and Susanne Pleshette.  We also talk a bit about the movie The Carpetbaggers from 1964 where the Nevada Smith character originated.

Pax, Rob, Michael, and Evan return to the lounge to talk about hitchhiking, Mortal Kombat II, The Devil Wears Prada 2, giving money to people on the street, music videos, Agatha Christie's Seven Dials, Rob's Disney cruise, Hacks, and Beethoven's 6th.  

Pax et Bonum! In this latest installment of our series, "Know the Mass," Father Anthony and Sister Catherine discuss the beautiful prayer known as the Confiteor. The Confiteor serves as an expression of humility before God. Skip to 18:40 for the main topic.

The After Lunch Irregulars (Jacob, Michael, Rob, and Pax) reconvene for a double episode, starting with an in-depth, spoiler-filled discussion of Guy Ritchie's Young Sherlock. If you're not ready for those spoilers yet though, skip ahead an hour to hear us talk about Disney's Holmes homage, The Great Mouse Detective!

In pre-hospital care, few diagnoses carry the same urgency as stroke. But not all strokes present the way we expect, and that's where the risk lies. In this episode, we explore the challenge of recognising posterior circulation strokes, using both clinical insight and lived experience. I'm joined by Shane Devlin, a registered paramedic and newly appointed PhD researcher focusing on posterior stroke recognition. His work builds on frontline experience and a growing body of evidence that highlights just how easily these patients can be missed.Alongside Shane, this conversation is grounded in a personal story: my brother, Ronan Walker, who suffered a posterior stroke 4 years ago in his late 30's. His presentation didn't fit the traditional mould. There was no clear FAST-positive picture, just subtle, evolving symptoms that required a different kind of clinical suspicion.This episode sits at the intersection of science and story. We unpack the limitations of current assessment tools, the cognitive challenges clinicians face in the field, and what needs to change to improve recognition. Because in a posterior stroke, the issue often isn't treatment, it's getting patients to treatment in time.Shane has published both case studies and qualitative research on PCS. Both can be found here: Paramedic recognition of posterior circulation stroke: a vignette and focus group studyhttps://pubmed.ncbi.nlm.nih.gov/37674916/Not so FAST: pre-hospital posterior circulation stroke:https://pdfs.semanticscholar.org/06a1/f16d9062708b6f4ff8bb29efb7d9a61b43db.pdf⁠This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

In this episode Pax covers three different novelizations all covering different adaptations of L Frank Baum's Wizard of Oz.

Neste episódio, vamos falar sobre o que veio depois de Tehlirian. Sobre um jovem de 21 anos que matou em três países e depois foi para Nova York abrir uma loja de tapetes. Sobre o terceiro Paxá, que reorganizou o exército afegão antes de ser baleado. Sobre o segundo Paxá, o mais famoso dos três, que foi enviado pelos bolcheviques para suprimir uma rebelião e morreu numa carga de cavalaria no Tajiquistão.

Airway management remains one of the most critical and technically demanding aspects of pre-hospital care. In this special Pre-Hospital Airway Compilation, we bring together leading voices in airway management to explore the fundamentals, controversies, and high-stakes realities of managing the airway outside the hospital environment.Across these conversations, we move from airway assessment and respiratory evaluation through to advanced interventions including rapid sequence induction, Suction Assisted Laryngoscopy and Airway Decontamination (SALAD), and Front of Neck Access (FONA). We examine the challenges unique to the pre-hospital environment, discuss practical approaches to decision-making under pressure, and explore where clinicians fit into a stepwise airway management strategy—from optimisation and monitoring all the way through to invasive surgical techniques.Joining us first is John Chatterjee. John is a Consultant Anaesthetist with interests in pre-hospital care, difficult airway management, thoracic anaesthesia, and high-risk anaesthesia. Alongside John, we are joined by Cliff Reid, a retrieval physician with more than two decades of experience across air ambulance and critical care transport services. This episode aims to provide practical insights into one of pre-hospital medicine's most challenging and consequential interventions.This episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠VitalStream from BHA Medical sponsors this podcast: Closing the Haemodynamic Blind Spots in Acute and Pre-Hospital CareVitalStream is a wireless, wearable, non-invasive haemodynamic monitoring platform designed to deliver continuous, real-time physiological data, so you're not relying purely on intermittent cuff readings when patients are unstable, moving, or in non-traditional care environments.BHA Medical's VitalStream solution focuses on integrating this level of monitoring into acute care workflows, streaming real-time data to a centralised platform, supporting earlier recognition of deterioration and more informed clinical decision-making.In corridor medicine, where patients are often managed outside traditional monitored spaces, the challenge is missed deterioration between spot checks. Continuous trending helps reduce those “blind spots,” enabling earlier identification of haemodynamic decline and better prioritisation when systems are under pressure.And in pre-hospital care, the value is in maintaining a clear physiological narrative from first patient contact through to hospital handover. VitalStream is designed for rapid deployment, applied, calibrated, and delivers data within around 90 seconds, using a low-pressure finger sensor that allows teams to follow trends in real time, rather than relying on isolated snapshots.For more information, visit: https://www.bha-medical.com/vitalstream-patient-monitoring

AirAsia places a large A220 order, a Frontier jet collides with a pedestrian, Boeing hopes for a mega-deal in China, power banks in the cabin are in the cross-hairs, the Senate hopes to save the last three Tomcats, and FedEx plans to return MD-11s to service. Also, preliminary information about AvCon 2027, upcoming airshows and fly-ins, and a detailed explanation of weight and balance for airliners. Aviation News Air Asia orders for 150 A220s, giving program a big boost; launches high density version AirAsia becomes the launch customer for a 160 PAX high-density version of the Airbus A220 currently under development. The order from the Malaysian LCC brings total A220 orders to more than 1,000. Airbus wants to increase the production rate to 14 per month, and this order will help. Deliveries could begin in late 2027 or early 2028. Credit: Airbus Tony Fernandes, Chief Executive Officer of Capital A (the holding company of AirAsia), said “My philosophy has been built on a very strong network. Two of the driving factors of AirAsia's network are that 60% of our routes are routes that were never done before. We go into secondary and tertiary cities. And the second underlying principle of what we do is frequency. So, obviously, we've bought a lot of A321s, which have 244 seats. Not every route pairing could fill 244 seats.” Person who jumped perimeter fence is hit and killed by Frontier plane during takeoff on Denver runway, airport says A person crossed the perimeter fence and a runway at Denver International Airport and was subsequently struck and killed by a departing Frontier Airlines plane, Flight 4345. The flight was aborted, and a brief engine fire was extinguished. Twelve people reported minor injuries in the evacuation, and five were taken to local hospitals. Potential 600-aircraft Boeing mega-order from China hinges on Trump-Xi summit President Donald Trump's business delegation is visiting China, and Boeing CEO Kelly Ortberg is reportedly attending. Thirteen Chinese domestic carriers operate 97 737 MAX aircraft, and Boeing is hopeful that with Trump's help, as many as 500 Boeing 737 MAX aircraft and about 100 widebody jets can be ordered. In April 2026, Ortberg said, “Without the administration's support, I don't think we'll see any near-term large orders out of China. It really is something that would be tied to the effort from the administration.” The CAAC does not simply rubber-stamp Western approvals. It runs a parallel, sovereign certification process based on the Bilateral Aviation Safety Agreement (BASA) signed by the US and China in 2005, with the operational details specified in the Implementation Procedures for Airworthiness (IPA). Airlines Are Cracking Down on Portable Power Banks According to ICAO, power banks caused more reported airplane fires and thermal runaway incidents than any other lithium-battery device in 2025. FAA data shows that airlines reported lithium battery events involving fire, smoke, or extreme heat nearly twice a week on average in 2025. Airlines ban power banks in checked luggage and are now implementing new rules for these devices brought on board. ‘Maverick Act' saves last 3 F-14 Tomcats from destruction The US Navy has just three remaining F-14D Tomcats. The aircraft were retired in 2006, but the U.S. Senate wants to ensure that those three jets survive and maybe even fly. S. 4161, the Maverick Act, passed by the Senate but not yet enacted, authorizes the Secretary of the Navy to transfer the three F-14D Tomcats to the U.S. Space and Rocket Center Commission in Huntsville, Alabama. The Commission could put the aircraft on display or operate them at “an airshow … or a commemorative event to preserve United States naval aviation heritage.” FedEx's MD-11 comeback to start with short cargo flight to Miami FedEx hopes to repair and return to service 29 grounded MD-11 freighter aircraft. The company proposes to send technicians to 16 locations worldwide, where they will remove the engine pylons and transport them to maintenance facilities in Indianapolis and Memphis. There, Boeing redesigned bearings will be installed, and the pylons will be returned to the aircraft. MD-11 operations were halted after the November 4, 2025, crash of UPS Flight 2976 in Louisville, Kentucky. See: FAA Ends MD-11 Grounding After Boeing Review Mentioned AvCon is billed as “The world's only convention built for aviation fans by aviation creators.” The organizers say,  “Based on the success of 2026, we've extended this – so for THREE amazing days, we're taking over the Hyatt Regency Hotel in Orlando, Florida for panels, merch, meet-ups, and good old-fashioned AvGeek fun. Whether you're a YouTube fan, private pilot, model collector, or airline loyalty nerd — join us aboard.” May 21, 21 & 22 2027” [sic]. Hyatt Regency, Orlando International Airport (MCO) Stories about Flying: When a Standard Instrument Departure Becomes Hazardous to Your Professional Health. A routine instrument departure turns into a career-defining moment when poor cockpit communication and rushed decisions lead to a serious ATC deviation. In this episode, Rob Mark shares how one flight exposed the dangers of weak Crew Resource Management—and the hard lesson that remaining silent can be just as risky as making the wrong call. The Great State of Maine Airshow, July 11 and 12, 2026, at Brunswick Executive Airport (former Brunswick Naval Air Station) and featuring the Blue Angels, the F-35 Demo Team, and the C-17 Demo Team. The 29th Annual Spurwink Farm Pancake Breakfast and Fly-In, Sunday, July 12, 2026, at 8:00 AM – 11:30 AM. Why Insurance Breaks The Uber-In-The-Air Fantasy Video: United — Safety in Motion https://youtu.be/Jep3RR2yEXA?si=4N4BMvuZtmTAAK0s Video: A Hundred Years of Safety – Delta’s 2025 Centennial Safety Video https://youtu.be/mnOLUnExHvw?si=6alarZQtV1keuXF2 Hosts this Episode Max Flight, our Main(e) Man Micah, and Rob Mark.

James PaxtonTake a walk with me down Fascination Street as I get to know James Paxton. James is an actor, a musician, and an artist. In this episode, we chat about all of those things and more. We discuss his dad, Bill Paxton, and how James got sick with E. coli while attending NYU for journalism. James tells an amazing story about how the Entourage character Vincent Chase got his name and even regales me with the story of making the tile for Phil Collins' house! We touch on his experience on the set of Texas Rising, and then we have a surprise special guest drop in to say hi. After that, it's back to the action where we discuss James' feature film debut 'Boogeyman Pop' and why it still sits on the shelf at Blumhouse. James tells me about the hush hush secret that he had to keep when he was the voice of the son on the HULU hit show 'How I Met Your Father' and why he had to keep it a secret. Of course, we discuss his new film 'Last Train to Fortune' and working alongside Malcolm McDowell. Nest, we dive into James' musical career. He is part of two bands, 'Flamingo Dogs' and 'Soundaze', plus he lets me play a song from his solo project 'Love, Pax'. You're gonna dig it!

Welcome Back Shedheads!This week we look at all the promotions for April 20th that are coming out. Pax does a vape study and we discuss the results. Along with 4/20 comes events, we talk about some upcoming events and what past experiences have been like. Sean tries the new "Dirty Mountain Dew". We discuss the question, If you could have any sci-fi tech, what would it be?All this and more this week on the Shedtime Podcast!Support the showWant More Shedtime Podcast?Want to Find the Show on your FAVORITE STREAMING SERVICE?Want more EXCLUSIVE CONTENT only available to the Shedheads?Visit the Shed on the web :http://www.shedtimepodcast.comFind  the Shedtime Podcast on Instagram : @ShedtimePodcast

In pre-hospital care, timing isn't just important; it's everything. The difference between a good outcome and a devastating one can come down to minutes and decisions, and few decisions are more critical than knowing when to bring advanced critical care to the scene. In this episode, we're joined by Critical Care Paramedic Callum Sutton from Great Western Air Ambulance Charity (GWAAC) to explore a question that sits at the heart of pre-hospital medicine: when does HEMS truly add value? This isn't about calling early for the sake of it; it's about understanding the patients, the physiology, and the interventions that can change trajectories.But just as important is what happens before the helicopter lands. From optimising access and monitoring to anticipating procedures like pre-hospital emergency anaesthesia, small actions on the ground can translate into critical time saved. This is a conversation about foresight, teamwork, and marginal gains, and how, in the right moments, those gains can mean everything.This episode is supported by the Great Western Air Ambulance Charity (GWAAC).GWAAC's Clinical Symposium takes place on Friday, 16 October 2026, at Ashton Gate Stadium, Bristol, with this year's theme: Innovation. The event will focus on practical, implementable ideas shared by GWAAC's Critical Care Team and guest speakers, designed for clinicians to take directly back into practice and apply quickly, rather than years down the line.Limited availability: ~120 tickets onlyTickets on sale from June 2026Early interest sign-up is available nowAlso includes updates on other GWAAC clinical engagement eventsFind out more and register interest: https://gwaac.com/symposiumThis episode is sponsored by PAX: The gold standard in emergency response bags.When you're working under pressure, your kit needs to be dependable, tough, and intuitive. That's exactly what you get with PAX. Every bag is handcrafted by expert tailors who understand the demands of pre-hospital care. From the high-tech, skin-friendly, and environmentally responsible materials to the cutting-edge welding process that reduces seams and makes cleaning easier, PAX puts performance first. They've partnered with 3M to perfect reflective surfaces for better visibility, and the bright grey interior makes finding gear fast and effortless, even in low light. With over 200 designs, PAX bags are made to suit your role, needs, and environment. And thanks to their modular system, many bags work seamlessly together, no matter the setup.PAX doesn't chase trends. Their designs stay consistent, so once you know one, you know them all. And if your bag ever takes a beating? Their in-house repair team will bring it back to life.PAX – built to perform, made to last.Learn more at ⁠https://www.pax-bags.com/en/⁠

Every founder, creator, and entrepreneur in this room has a story that didn't go according to plan. In this raw and real panel from FOCUS Expo 2026, five Muslim builders share what it actually looks like to get knocked down — and why they kept going anyway.No highlight reel. No fluff. Just hard-earned wisdom from people who've been through it.This is for anyone who's mid-pivot, mid-struggle, or just needs to be reminded that the fire doesn't break you — it builds you.Panelists:Farzaam Aleem — Comedian & Creator, @lifewfarzyMouyyad Abdulhadi — Founder, Pax & BeneficiaFadwa Hilili — Founder, Fadwa MasalaMaryam Ishtiaq — Founder, It's ActuallyRiaz Surti — CEO, Hearthy FoodsModerated by: Zohaib Rattu, Co-Founder of Refunnel & Muslim Professionals

May 7, 2026 - Join us for a discussion with Sarah Laderman, Senior Analyst for Open Nuclear Network, a PAX sapiens programme, on the rollout of a recent series of reports examining North Korea's nuclear program. In conversation with policy director Jonathan Corrado, Laderman discusses a myriad of findings on North Korea's nuclear fuel cycle and weaponisation capabilities, including the research project's development of innovative methodologies to assess an otherwise opaque program. The discussion reviews the high-level findings and unpacks implications for verification, monitoring, and diplomacy. More information on the project findings can be found here. This Global Affairs Canada funded research project was led by VERTIC, in partnership with CNS and RUSI, assisted by Open Nuclear Network. This program is made possible by the generous support of the Korea Foundation and The Korea Society's individual and corporate members. For more information, please visit the link below: https://www.koreasociety.org/policy-and-corporate-programs/2153-north-korea-nuclear

Join us on #texasvaluesreport with special guest Lydia Taylor Davis, Spokesperson for Students for Life of America , & guest host Mary Elizabeth Castle, Director of Government Relations for Texas Values, as they discuss the danger of abortion pills on mothers and their babies after a Fifth Circuit ruling that reveals the truth we know about dangerous abortion drugs. *On Monday, May 4, the U. S. Supreme Court stayed an emergency appeal for the chemical abortion pill, allowing access to the abortion drugs until the Court takes up the issue. Follow Lydia Taylor Davis on X https://x.com/lydiataydavis Breaking! Appeals Court Knocks Biden Rule Allowing Mail Order Abortions, U. S. Supreme Court to Take Up Issue https://txvalues.org/breaking-appeals-court-knocks-biden-rule-allowing-mail-order-abortions-u-s-supreme-court-to-take-up-issue/ Learn more about chemical abortion at http://thisischemicalabortion.org/ Attor­ney Gen­er­al Pax­ton Announces Inves­ti­ga­tions into Texas ISDs Across the State to Ensure the Dis­tricts are Dis­play­ing the Ten Com­mand­ments and Have Tak­en a Board Vote to Allow Prayer in Schools https://www.texasattorneygeneral.gov/news/releases/attorney-general-paxton-announces-investigations-texas-isds-across-state-ensure-districts-are Learn more about the Texas Ten Commandments Law http://tencommandmentstexas.com Join us for Texas Values & Texas Values Action Fort Worth Benefit Dinner Saturday, May 16 at City Club of Fort Worth. Register today! https://txvalues.org/events Keynote: Senator Phil King, Author of the Texas Ten Commandments Law / Emcee: Leigh Wambsganss of Patriot Mobile / Patriotic music performance by: Natasha Owens / Special Guest: Senator Mayes MiddletonHelp us build our channel so we can maintain a culture of Faith, Family, & Freedom in Texas by interacting with us; like, comment, share, subscribe!

Michael and Pax finally visit the podcast's namesake (more or less): George Sherman's Hell Bent for Leather starring Audie Murphy, Felicia Farr, and Stephen McNally.

Master the Microsoft co-sell evolution today. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ In this deep-dive panel discussion, industry experts Erin Figer, Erika Irby, and Reis Barrie celebrate the 10-year anniversary of the Microsoft Co-Sell program by dissecting its evolution from its 2016 inception to today's data-driven, outcome-focused landscape. The group explores the critical shift from transactional sales to modern, frictionless co-sell motions, emphasizing the importance of signals, intentionality, and building credibility with Microsoft field teams. Whether you are navigating the complexities of the marketplace, struggling with reseller enablement, or looking to integrate AI into your sales process, this conversation offers actionable insights to align your organization's go-to-market strategy with Microsoft's evolving priorities and achieve results. https://youtu.be/KV1MGSoyWbQ Key Takeaways Effective co-selling has shifted from autonomous, fragmented motions to a highly collaborative, data-driven approach essential for modern cloud GTM strategies. Credibility is the currency of partnership; without trust from vendors and customers, technical go-to-market motions will fail to produce long-term outcomes. The “REO” (Reseller Enablement Offering) model is an operational unlock for ISVs to go global and sell local without the friction of multi-party private offers. Integrating AI into CRM systems is vital for identifying total addressable market (TAM) signals and maintaining sales velocity. “Don’t automate a bad process” remains the cardinal rule; technology should be used to refine existing, successful motions, not to propagate inefficient ones. The human element—community, in-person events, and empathy—is a necessary differentiator in an increasingly digital, automated B2B landscape. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Microsoft Azure, Co-sell evolution, Hyperscaler strategy, SMB partner investment, Cloud Marketplace, Veeam GTM, Partner Center alignment, Channel enablement, REO, Cloud consumption, ISV scaling, Go-to-market optimization, Partner-led growth, Azure consumption, Channel friction reduction, Outcome-driven sales, Microsoft ecosystem, Revenue acceleration, Partner alignment. Transcript Erin Figer Panel For Cut Out [00:00:00] Vince Menzione: So when we, so, uh, this all started ’cause I was trying to figure out what was next when I left Microsoft and I had this woman who was doing work, actually starting the co-selling process when we first started doing co-selling. And she was working with one of our partners and she was working with my team when I was at Microsoft. [00:00:17] And then I said, this lady knows a lot about this stuff. So I reached out, I left Microsoft, I said, I think we can help each other. Like, I think we’re gonna, I got these companies that I spoke at Microsoft’s conference. They’re like, can you come help us out? And we teamed up. And, uh, we’ve been friends and doing fun stuff ever since. [00:00:34] And she’s spoken at just about every event in some capacity or another, whether it was on stage or a workshop. Aaron Feiger. And then, uh, I, I found, I also, through Aaron, I met this other gentleman who had another company and he was doing amazing work with ISVs or SDCs, uh, Reese Barry from Carve. And then, uh, when I think we started up the event, I mean, Erica Irby came to one of our first events and spoke on stage. [00:00:58] I was like, yeah, this. The person knows what she’s doing. So I’ve asked the three of them to come up and kind of round out and end the day, but all three of ’em have a tremendous, uh, background in this whole process of co-selling go to market strategies. And I thought you, you can, I’m just giving it over to the three of you. [00:01:17] Erin Figer: I we don’t need [00:01:18] Vince Menzione: a, you don’t needer you don’t need a clicker and you, you know what you’re all gonna be talking about. But these are some really smart people about how to partner with Microsoft. So, yeah. No, thank you for having us. [00:01:27] Erin Figer: Um, hello. Hello. I think this is on. All right. So actually we’re gonna do an exercise. [00:01:32] Um, I want everyone to close their eyes. Close your eyes. Close your eyes. All right. I want you to think back to January of 2016. What were you doing? Where were you in your career? What company were you working for? What was going on in your Microsoft partnership in January of 2016? Okay, Erica, what was happening for you? [00:01:59] Erika Irby: So, uh, is this on? Sorry, I cannot tell. Um, I was at Veeam for the first time. We had just launched our first, uh, endpoint backup, uh, product in April of the previous year because nobody knew what cloud was yet, and people were scared. So we had to launch that product. And we had a relationship with Microsoft in a sense that about 20% of our business sat on Hyper V. [00:02:25] That equated to about, I think like around 90 ish million dollars, which at the time was incredible for us. But to Microsoft was, you know, like, who are you guys again? And, um, we begged and begged to have any type of communication with them. Events. Funding nothing. We did not know what Azure consumption was. [00:02:43] We didn’t have any of that information. And if somebody would’ve told me at that time that nine years later we would sign a five year contract with them and have multiple products dedicated to Microsoft, I would’ve been like, y’all are bananas. [00:02:58] Erin Figer: Reese, what were you doing in January of 2016? [00:03:00] Reis Barrie: Uh, let’s see, Jan, 2016, I was moving from Orlando, Florida to Seattle, Washington, uh, sight unseen with no place to stay. [00:03:10] Uh, to take a job at a place called Microsoft or Consulting Gig, a place called Microsoft. Um, kicking off some of the cool motions that we’re, uh, we’re gonna talk about today, I think. [00:03:20] Erin Figer: Does anybody know the significance of January, 2016 in the audience? Any takers? It was the launch of Cosell officially for Microsoft. [00:03:31] Congratulations. We’re celebrating 10 years of officially. Problematizing how you connect with the Microsoft sales organization in a programmatic at scale way. And try to build meaningful relationships. And I have been helping partners since the inception of Microsoft’s Cosell program. Um, I was on the partner side, Reese was on the inside. [00:03:59] You were at a partner. So we have all seen the evolution of Cosell across all three hyperscalers launching, you know, their co-sell initiatives. So I just wanted to take a moment to recognize. I didn’t know how many people realized that it’s been 10 years, it’s 10 year anniversary. I think it’s a big milestone. [00:04:15] Huge. So. Yeah. Yeah. Well, we, you know, when they launched it, I went, I was consulting for a startup outta Boston and we were trying to get Microsoft’s attention, competitor to fame, and I went to the business development guy and said, uh, do you, did you just see this program that Microsoft launched? I think we should include this in our branding strategy and we should use co-sell as a way to get our brand out to Microsoft and be able to tell our story of who we are and what we’re doing and that we’re in their accounts and they don’t even know it. [00:04:55] ’cause we’re the startup out of Boston who switched over from AWS to Microsoft. And we did, and I put every single opportunity in the system I could for the first six months, which was the last six months of their fiscal year. We go to partner of the, we go to, what was it called? Them WPCI think at the time. [00:05:13] Mm-hmm. Uh, in Vegas. And Nasuni won wins like all four wards worldwide. US Education, healthcare Partner of the year because I put 117 deals in the system and then it seeded Na Sunni’s Marketing for the next two years. ’cause Microsoft gave them tons of money and attention and we were off to the races. [00:05:35] Right. And then it was, can you repeat that? And we went and repeated it with Red Hat and Rubrik and Nintex and Quest and. I don’t know, lots more. But it was, it’s been fun journey co-selling. And it’s interesting to see now, um, how we continue 10 years later to evolve co-sell. And so Erica, what were some of the takeaways you had today listening to the conversation about how co-sell, how you’re modernizing and co-sell is changing inside your organization, especially now being a boomerang. [00:06:08] Erika Irby: Yeah, well we call it a Veeam ring ’cause everything a veer ring, everything has to start with with Veeam. Well, one thing I was gonna comment on, I think I’m sitting here thinking how wild is it that back in the day we actually had to define that co-sell was an action that, that, you know, partners and vendors needed to take or, and different vendors and alliances. [00:06:25] I mean, now we can’t even imagine going to market without, you know, that, that attach. But at the time, we were just very autonomous and everybody sold their own product and it, it took like this actual motion, um, to get us working together. But now look at us. I mean, this community is incredible. And we can also see this by, and even when AGU was mentioning earlier, all the bosses he had in his room, I mean. [00:06:47] How many people like know each other. I mean, this is like part of that, that ecosystem. But today, um, a couple of things I took away, and by the way, we want a lot of interactions, so we’re going to kind of throw it back out at you guys. But for me, um, outcomes came up repeatedly that was mentioned multiple times about outcomes. [00:07:04] Um, speed with intentionality. I think that was super critical. We have to go to market. There has to be a sense of urgency, but if we’re not intentional, it’s like, what are we doing? It’s just like a big mess. Um, and then credibility. And this is something I think is super important, regardless of, um, all of our emotions, all of our go to market, all of the, the things that we do, if we are not credible or not building trust with our vendors, our, our co-partners, our customers, we will never be successful. [00:07:35] Um, so those are the three main things that I took away from, from everybody talking today. And I, I thought, I mean, to me personally, I thought those were pretty powerful. [00:07:42] Yeah. [00:07:42] Erika Irby: So we’d love to hear. [00:07:43] Erin Figer: Yeah. And I know Reese, you have been doing a lot around outcomes and changing kind of the cosal, um, intention. [00:07:54] Reis Barrie: Yeah. The, uh, the, just thinking back to today, like that was like such a, it was really a, a big key theme of today. Like everyone talked about, whether it’s pivot of, of sales, partnership, um, even when you’re talking about AI and some of the, the, uh. POC discussions. So the live like type of stuff, everything was centered around that narrative. [00:08:17] And so, um, and it’s the same with, it’s the same with partnerships. It’s the same with your co-sell motion, same with your benefits utilization, um, and the way you’re utilizing partnerships. And so that’s, that’s a huge, huge component of, um, what I also took away from today. Um, and then somebody, I think it was Mark who said it that I’m gonna, I’m gonna steal this because the, the whole, um. [00:08:40] Near and dear to my heart of like, don’t, don’t scale automate ai, A-I-F-I-A bad process. Like as someone who deals with like, for the most part, bad processes, like day in and day out, um, and trying to refine them and improve them. Like, that’s one of the first things that we, uh, that we talk to partners about when it comes to their partnership and, and the processes they have in place. [00:09:03] So those are like two really big, just takeaways from [00:09:06] Erin Figer: Yeah. Nice. So we’re here to learn from each other, right? Like this is an ultimate partner community of learning from each other. So I’d really love to hear from the audience, like what are some of the things you’re doing in your cloud? Go to market approach and co-selling that you’re trying out. [00:09:23] Either you tried it, you failed fast, you learned from that, that you can share those lessons learned or like what’s working and how are you changing to be more outcome driven in your cloud go to market, uh, approach. Any takers in wanting to experience share? Great. Give that man a mic. [00:09:50] Audience Member: The SMB investments. Um, these, these new, I don’t know what they are. I partner accelerators, PBAs, uh, there’s kind of something going on in the SMB space where it just seems like they’re coming outta the woodwork to come help. On deals. I’ve never seen Microsoft really embrace the customer that they, the way they have in SMB in the cos sells. [00:10:10] I’m not sure if anybody else is seen that, but seems to be working. It’s two things. One, you at Data 60 [00:10:22] America. [00:10:54] I think, I think part of the rarity there is that. Typically you wouldn’t get a seller attached, right? They’re unmanaged that they’re kind of in the nobody cares category, but, [00:11:06] um. So Microsoft made a huge investment in the distribution space saying we’re gonna lean on distribution to help enable our 165,000 indirect resellers that we have as a business. And part of that enablement goes back to field sales alignment. So there’s these roles, ca roles called um, partner Solutions Sellers, PS. [00:11:30] And so they’re aligned by, um, solutions architecture, if you will, for Microsoft. So, or cloud solution area, whatever the new term, modern work, uh, or, uh, AI work, AI workforce, um, data and ai. And so they are there to help support your deal. So it’s, it’s a huge investment and one that I would just can say continue to advocate for it if you’re seeing success with it, because I mean, we’re heading into FY 27 planning for Microsoft. [00:11:58] So. Like there, there could be role changes. So I would say if it, if it’s helpful, like make sure you’re talking positively about it. [00:12:05] Reis Barrie: Yeah, yeah. Just to, to your point, like I, I’d say like, um, in the last six to 12 months, like that’s been a, a thing that’s like we’ve to go back and like, I mean we manage a portfolio of a couple dozen, dozen partners at this point, and so we’ve had to go back and rewrite some of our playbooks, reeducate some of. [00:12:26] Uh, some of the partnership folks that we use because, um, historically you kind of get into this like void of, you’re in partner center, you’re picking, you know, account alignment and it’s not managed. And so it’s like, okay, I expect to do nothing with this deal on the Microsoft side from a co-sell standpoint. [00:12:42] Um, but that’s kind of, that’s changed quite a bit, um, in the last six months where, um, it’s not like a, it’s hard to create, it’s hard to create processes and dependence around it ’cause it’s not like a guarantee that you’ll get, you get engagement, but. Uh, you see more eng engagement, more on more and more deals. [00:12:58] Um, and so we’ve had to go back and work with some of our partners to rewrite some of our, uh, deal sharing playbooks to account for, uh, things like that, which is, it’s super cool to see, frankly, um, to see engagement on these, like predominantly. [00:13:12] Erin Figer: So in that motion. So first off, for the folks that are on the other side of this black curtain by the food station, if you guys could please stop the conversation. [00:13:19] It’s really hard to pay attention to what’s going on in this room. Um. Thank you. Thank [00:13:25] Erika Irby: you for saying that. [00:13:26] Erin Figer: That was a great, that was a great, that’s a great point. And what I wanna talk about next is like in order to kind of continue to evolve the playbooks and they’re changing and people are changing, and priorities are changing, what are some of the signals that you guys are using internally in your organization, whether you’re building or buying, um, but would love to learn from all of you. [00:13:46] What kind of signals are you looking at to help you continue to like co-innovate, co-sell, co-market? Um, in your go-to market strategies? [00:13:58] Audience Member: Yeah, [00:13:58] Erin Figer: please. Um, [00:14:00] Audience Member: well, I’m, I’m, we’re building everything from scratch right now because we’re brand is integration. [00:14:39] Like having our, our engineer be able to interact with product [00:14:43] Erin Figer: engineer. [00:14:50] I’m gonna pick on trend ’cause I had just spent last week with them and Sanjay, I think like what you guys are building internally, um, using signals, building it into an AI agent. To help you understand your tam, you wanna share a little bit. [00:15:06] Audience Member: Happy to, and I’ll disclose. The first thing I did was hire Aaron Feiger to run my co-sell operations, uh, for the, for the second time. [00:15:12] It’s [00:15:13] Erin Figer: nice to be a GDI again [00:15:14] Audience Member: for the second, so well planted. Um, but honestly, like I can’t have an environment where I fail my sellers, like this process has to be frictionless in co-sell and marketplace operations. Or I lose trust in my own house, let alone in my channel and in my customer base. So. Uh, building that strong foundation is like job number one. [00:15:34] I’ve been, I spent a decade at Trend. I’m back, uh, five weeks on the job now. Um, but I’d say we’ve built a multi hundred million dollar cloud marketplace business thinking highly transactional. And what we’re trying to pivot to is a highly dated driven approach where we can look at any cloud in any region around the world, figure out roughly how many accounts they have. [00:15:57] Figure out what those customers are spending and things that we can protect from a cybersecurity standpoint, knowing that four or 5% of that total spend will be spent on cybersecurity, doing an overlap of where I have existing customers in that drawing a tam, overlapping that with my incumbent partners to get the Venn diagram of like, where’s my sweet spot to move this forward? [00:16:18] And then where’s my blast radius? So when I sit down with a guy leading France, or a person leading healthcare. I can have a really specific opportunity about how to leverage my cloud partnerships to accelerate deals and expand growth in a very surgical, data-driven, propensity driven way. And it like totally changes the conversation. [00:16:40] And the other thing we’ve done because you get a lot of pushback and when you’re working with Microsoft, uh, I was chatting with a few folks today, like if you’re in cybersecurity, it’s not easy. They got a 25 billion ish dollars cybersecurity business. So you gotta find your swim lanes. And the dialogue I have now internally with my sellers is a major League baseball analogy, which is, if you play major league baseball and if you hit the ball 30% of the time, you’re gonna go to this little thing called the Hall of Fame, right? [00:17:07] If you bat 300, if you’re in sales and Microsoft, or Amazon or whoever helps you, 30% of the time, you’re gonna go to this thing called President’s Club. That’s the difference between sitting at home in Ohio and sitting with your beach. You know, your, your toes in the sand. So it’s, we’re really trying to change. [00:17:25] Uh, one of the first things I ask my team is, what’s our brand promise to our sales leaders and our sales team? And if you don’t know that answer, you got a fricking problem. So you gotta get that. What’s your Brene Brown would call it? What’s your North Star? What are your values? Whatcha are you gonna deliver? [00:17:38] Right? So you gotta get that right and then you gotta be relentless in making it frictionless. And then you gotta hire Aaron Fier to run your co-sell. [00:17:46] Erin Figer: Okay? Okay. And so, I mean, I think like that’s a trend that I’m seeing across the partners that I’ve been working with is how they’re using data and doing more data driven, um, decision making and getting to their TAM faster so that as they start to then look at this pathway of, okay, now I’m trying to go to market, what. [00:18:11] Programs does Microsoft have or my other partners have that I can use to move me down that path faster. But getting that tam and feeling more confident about it, like, this is the group, this is the subgroup that I’m gonna start with until I see something that says, oh, I need to deviate and do something different. [00:18:30] Um, so I’m definitely seeing that trend. Like what are you seeing, uh, what are you guys doing at Vem? [00:18:35] Erika Irby: Um, so a couple different things. So like you were saying, we, we do leverage, um, AI more, uh, recently for New Deal Reg, um, automation. And we lit, literally just launched it this week. So this is the week that it’s exciting until the, someone tries to use it for the first time and then for. [00:18:52] Um, so I can’t wait to see my emails later, but, um, it, it’s, we’re seeing like that, that that movement, which is, uh, definitely good for that. We have a task force internally for marketing, so trying to figure out how we’re gonna, um, you know, leverage that, uh, um, internally. And I think that Veeam, you know, they, they have been on the forefront of technology for, for a while. [00:19:12] You know, they were the first with the. Virtual backup and, you know, all these things, you know, really trying to be ahead of the thing, ahead of the game. But, um, one thing I, I, I love how many people brought up the intentionality and the mindfulness because I think sometimes we can easily. Put out a whole bunch of tools. [00:19:28] I love that you called out the point about the bad processes, um, because it actually, I think, can just create more confusion, more of a mess, and that, um, really mindfulness will be so much more beneficial, you know, down the road for your partners, for your customers, for everybody that has to, you know, do that interaction business with you. [00:19:47] I did wanna call out that I thought it was lovely that you had a positive comment about Microsoft. I dunno if I, [00:19:53] Audience Member: yeah, [00:19:53] Erika Irby: I like rarely hear that. So like, awesome. I hope that does get back to Microsoft. I hope that they do, um, continue that. I’m sure their SMB is quite a bit bigger than maybe others, but that is a massive install base for, for Veeam as well. [00:20:07] And even though we’re driving and trying to push into the enterprise, protecting that install base is just absolutely critical for success. [00:20:15] Erin Figer: What about you race? [00:20:17] Reis Barrie: So if I’m looking at like signals, I, I think. Uh, I’ll focus on too, I think you mentioned, uh, the, the cycles of change at Microsoft. Like it used to be an annual thing and now it’s like a, then it was a half base thing, and then it was a, now it’s a quarterly thing basically. [00:20:30] Um, but there’s also like, there’s, there’s big signals and small signals, and so annually we still get like that, like the, the, the guiding direction so that we can align. How we talk about ourselves, how we talk about our partnership, how, how we enable our sellers and whatnot. And then we got a lot of programmatic shifts from a, from a quarter to quarter standpoint. [00:20:50] Um, and so focusing on the, like these, um, these signals so we can align our, our messaging and our frameworks to align with, with, with our partnership, um, is, is one thing that’s, you know, super, super important to keep, keep tabs on. Um, and the second one, I’ll, I’ll give, you’ll. Mention is more on the cus sorry, uh, customer side, but like the seller enablement. [00:21:15] And so how is your, on the marketplace side, how, how are your sellers talking to your customers about marketplace? Um, are they, are they bringing up earlier in the, in the qualifying discussions of how does the customer prefer to buy? Um, are there fire drills with two weeks to go, um, till the, till the deal closes and now the customer wants to go marketplace and, and no one knows how to do it? [00:21:37] Um, seen that way too many times. Um, and so, but how, how, like studying kind of the, uh, maturity of our sales org to see well, like where, where, where is our, our, where are our sellers competent to have this marketplace discussion? Um, because I often relate, like, this is kinda a silly analogy, but I, I, simple stuff works really, really well with me. [00:22:00] But I like, have you ever been to a farmer’s market and you’re like nervous to buy something? ’cause you don’t know if they take credit card. [00:22:07] Audience Member: Yeah. [00:22:07] Reis Barrie: And so like to me, I’m like, okay, well, like it’s the same thing with Marketplace to me. And so like, it’s, it’s the same concept of you want your customer to be able to buy, they want the way that they would like to buy. [00:22:19] Um, and you want the person that they’re interacting with to be able to, um, facilitate that, that transaction in, in a way that feels frictionless. Yeah. Right. Uh, and so that’s a lot. Like, those are the kind of, the really two deep signals, um, that we, we look at a lot. [00:22:37] Erika Irby: I wanna make a comment on the marketplace. [00:22:38] So I don’t know if anybody else is experiencing this, you know, Veeam being an ISV, we have a really strong traditional, traditional channel motion. So, to your point about how sellers are, are managing the marketplace, to be totally honest, we struggle on, um, that, because right now it feels like a deal that goes to the marketplace is taken away from a reseller, and that reseller loses out then on that upfront margin and. [00:23:06] Um, there’s not a clean path necessarily for, you know, just because the, the deal happened there. They really, they still need to maintain that because they’re the one pri providing the services. And somebody had brought up earlier that, um, A SMB customer will never be successful without a partner. And I, I totally agree with that, but it’s like that part is missing. [00:23:26] So we almost need like a mindset change. In the channel where the marketplace is just a route to market and how the customer receives the product. It shouldn’t totally matter because at the end of the day, the, they still have to provide the services. It’s like, I could go to Home Depot and purchase a bunch of pipe for my house, but can I install it a thousand percent? [00:23:49] No. I would destroy my house. I used to have to have a plumber. So I think there’s, we could help our channel by changing that mindset, and at the same time, we, we need the marketplace owners to, to provide the benefits so that it is still very attractive for those traditional. Partners to, to push their customers there or else I, I think we’re just gonna constantly have that strife. [00:24:11] Erin Figer: Yeah. Does anyone in the audience, has anyone in the audience activated REO with Microsoft? You have? Yeah. So how’s it, like, how’s it going? Yeah, there’s Bump. Yeah. [00:24:32] Audience Member: How that shifts making people more effective in their roles individually. So we’re early stage of it, but it’s, it’s been a good experience. [00:24:42] Erin Figer: Has it helped to kind of unlock some of that friction with the resellers and continuing to include them to get to the s and b customers? [00:24:49] Audience Member: Yeah, I think the, the challenge that we’re working through right now is, you know, Erica may have said it, but it’s. [00:24:56] It’s not just the, the view of the marketplace taking people out of the equation, it’s how do we use the marketplace for, for co-innovation to keep people in it. So if, if, if it’s gonna take three to five of, of us in this room to deliver that spectrum to innovation for the customer. Um, how do we use the marketplace as a force multiplier of bringing that together and making that transaction easy? [00:25:21] Yeah. If, if our consumers are more and more influenced by Instagram and TikTok Shop Now buttons, like my husband’s texting me about my stuff that showed up today, [00:25:31] Erika Irby: which is none of his business. [00:25:32] Audience Member: None of your business. That’s right. Just put it [00:25:36] Erika Irby: in my room. Thank you. [00:25:37] Audience Member: If people are, people as consumers in the, in the u, us consumer based economy is driving more and more people through like that social experience of purchasing, that is an area where I do think Microsoft could help us and we could help ourselves in marketing how that, how we leverage it to be a force multiplier versus another omnichannel. [00:25:58] Well, [00:25:58] Erin Figer: so on that note, how many of you have put a button on your website? Click to buy? Yeah, [00:26:02] Audience Member: that’s, that’s where I’m at with our marketing team. [00:26:04] Erin Figer: Right? [00:26:04] Audience Member: Yeah. That’s, I think, the next evolution for us in the, in the REO piece. [00:26:08] Erin Figer: Yeah. Yeah. [00:26:10] Audience Member: I, I don’t want it on our website. I want to, I want it on my Instagram, my LinkedIn, my TikTok reels. [00:26:15] That’s, we’re going to, sir, it’s coming next week at our sales kickoff. Yeah. [00:26:21] Erin Figer: Nice, nice. Anybody else? Uh, activated. REO [00:26:28] besides the, you know, RE speed wagon? Uh, it’s the Microsoft Reseller Enablement. Um, offering, so like you activate your resellers to just take your listing and be able to do a private offer so that you don’t have to do multi-party private offers anymore. Your resellers can just take the listing and sell it directly, and they don’t have to wait for you to send them the offer. [00:26:52] Then they have to go do, so it takes out some of the steps and that friction in the process streamlines it and it allows them to like. Add on and do their own pricing. And then the reseller, however you have your arrangement with that reseller, continues to pay you in the back end for, um, selling that through the marketplace. [00:27:11] Erika Irby: I think I’m going to have you come and do a webinar for our Veeam partners to, to help them with that, because to your point, I don’t, I don’t think it’s as prevalent yet. It’s, it hasn’t really caught on. [00:27:21] Erin Figer: Yeah. It’s been really an unlock of, I had a large, um, ISV that I helped. We implemented REO internally, so they have 34 marketplace offerings and they have this initiative. [00:27:36] They wanted to go global, sell local, and so they launched five more publishing accounts and they came to me and said, we need to replicate our catalog five times 34. And I was like, oh God, please, no. And luckily like two months later, Microsoft, like GAed, uh, REO, and I was like, here’s your answer. We’re not going to do that. [00:27:58] We’re going to enable each of your publishing accounts to be resellers of your quote unquote gold standard publishing account, and that we actually implemented REO as an internal mechanism for them to issue their own publishing accounts, to resell private offers in local currencies. Um, and that was really an operational unlock for them. [00:28:25] All right. Anybody you wanna ask a question to the audience? [00:28:29] Audience Member: Okay. I’ll just keep going. [00:28:32] Erin Figer: Um, all right. So what are some other, um, signals or ways that you guys are evolving the way you’re co-selling? Um, does anybody else have some experience shares that they want to, to share with the audience? We’ve got, we’re using data, uh, we’re using some ai, we’re helping us get to our audience faster. [00:28:51] I really loved work span, um, building in an AI tool inside your CRM system, um, so that you can get some of those signals. Any other signals that you guys are using, uh, to change the way you’re co-selling? [00:29:07] It’s quiet on [00:29:07] Reis Barrie: Maybe, maybe I’ll share one, but Yeah. Yeah. So, um, just when it comes to, like, for us, account alignment to me is like one of the most important things and consistently doing, uh, you know, account planning and account alignment against Microsoft their accounts. Um, now it’s a bit interesting ’cause you can include some s and b stuff in there. [00:29:27] Um, but also, uh, Jason you mentioned up there, the. Uh, marketplace rewards, having the propensity mapping. And so looking at not only from an account alignment, um, what Microsoft accounts are, we, um, you know, areas are we most penetrated in, but also of those accounts, which ones are already buying on marketplace. [00:29:47] Uh, maybe have a commitment to Microsoft in, in some way to help us just further, uh, further target and focus on, you know, if we have 500 opportunities that we’re trying to, um. I’m trying to work through, um, to Sanjay’s point, like what’s, what’s the 30% that I’m gonna get my batting average on? Um, and so that constant account alignment to us is like a, is a huge, huge signal, um, for us to focus on. [00:30:14] Um, and then you can even take it a layer deeper to identify, okay, well if I’m looking like, do I have density within Nina had the, the ou up here on the screen. So do I have densities with density within like specific. Uh, verticals or regions, um, or segments that I should maybe if I just focused on that one segment or one vertical, um, you know, then all of a sudden I, I’m super successful having an executive sponsorship in that, uh, in that ou, something like that. [00:30:44] Um, and, but that, that’s all starting with, um, the foundations of that being that consistent account alignment and leveraging some of the, some of the propensity stuff that Microsoft is, is providing. [00:30:56] Erin Figer: And then making sure you’re like bringing it back into your CRM and storing it so that you can continue to use that information ongoing. [00:31:03] And we’re trying to figure out how to embed more and more. [00:31:37] And are you integrating like. Microsoft and other partners into that data as well. It’s like, this is a great partner. Incorporate them at this point in the journey. Yeah, we um. [00:31:50] When [00:31:50] Audience Member: you’re in the process with, with Microsoft, we haven’t opened it up externally, so that’s our crawl, walk, run is we’re, we’re trying this out internally. Let’s see if we can work the bugs out, get the agents working, and then how do we now go to our MSP community and offer this up as an agent they can use within their sales team. [00:32:08] And on the end of. We’re still working in the middle, but front end profiling, it’s helping a ton, um, and giving us a lot of good intel that the sellers are driving through the agent on the back end. It’s, it’s giving us not, um, just propensity data, but what’s resonating. So if we launched 12 products this year and we trained sellers on. [00:32:28] What’s hitting, where’s my pipeline velocity coming from? Where’s my close rate coming from? So that every month when we have our sales town hall, it’s like, here’s the top three sales motions that are actually driving pipeline and fast to cash close rates. [00:32:42] Erin Figer: And I gotta imagine that helps you get to your differentiators. [00:32:45] Audience Member: Oh [00:32:45] Erin Figer: yeah. And refining your superpower story. [00:32:48] Audience Member: That’s right. That’s. Yeah, because it’s for, for our sales team. I mean, we were talking about it earlier, it’s all about simplification. There’s so many options, so much noise. It’s like, just go focus on these three things and this is where you’re gonna deliver impact and outcomes to your customer. [00:33:01] And if we’re doing that, we’re all winning. [00:33:03] Erika Irby: Yeah. I, I, um, just recently, this is why one of the coolest things that Veeam has done, we just launched this tool called, um, expansion iq, and it’s part of our command, the expand motion this year where we’re really. Upselling and cross-selling our, um, install base. [00:33:17] This tool takes all the partners individual propensity data, puts it against four solution plays that we think are the main plays, and then provides them, this is what you could be earning if you took this motion. And then from a marketing perspective, we provide them. And to do this, here’s your campaign. [00:33:37] Here’s your this, here’s your that. Step one, send this email. Like very, very, you know, just, uh, planned out. And I loved what Nina said earlier today when she shared that, um, org chart. Essentially with all the different, um, industry focuses we are driving. One of our go to market actions is a Microsoft healthcare campaign. [00:33:56] That is like very, very specific, but it’s helping our partners in that manner. Could they go to their own database and pull their own and do all this stuff? Of course. But for our sellers to go blink and then give them a report and be like, here it is. It makes it so much more relevant. And then the steps just, they just hand that to their marketing org and then they’re just off and running. [00:34:18] Going back into your team to say, Hey, we rolled out these 12 things, only three landing. You gotta go back to the drawing on the other side. Or We need more money for these three. Yeah, but let’s figure what’s not with customer [00:34:38] to record the. [00:34:47] Audience Member: A better, faster, uh, listening post for, uh, can I talk really loud? Um, it’s, it’s, it’s helped turning on a listening post for our engineering, our marketing, our service delivery organization that would’ve taken months or quarters to get spun up in an executive board meeting or something. Right now they get it real time every week. [00:35:09] Okay. [00:35:09] Erin Figer: So what I’m hearing, like the theme here is to really like. Understand your sales process. Also, your co-sell sales process that runs in parallel with that. And how do you continue to serve up the right data at the right time to help your people take the right next action to continue to drive those outcomes that you’re looking for, but then also using data to circle it back, to say what’s working, what’s not working, to continue to refine that whole motion. [00:35:43] Um, so if you’re not doing that, I think that’s a big aha moment and takeaway, uh, from today’s session or from here today is like, okay, am I really identifying all the opportunities in my process to involve data to help my people continue to drive outcomes? [00:36:04] Audience Member: You [00:36:04] Erin Figer: have a, [00:36:05] Audience Member: you have your head in up back there, Gary. [00:36:06] Yeah. I, I couldn’t tell if, uh, you were prompting me when you asked that question and I, I didn’t want to, you know, do a shameless plug for cloud, but I think everybody [00:36:15] Erin Figer: should shamelessly plug, plug away. [00:36:16] Audience Member: Yeah. Yeah. Well, you know, you brought up a mitt and, uh, the co-sell thing, but it, it does relate to what Reese had said about, um, you know, the being at the farmer’s market and. [00:36:26] Not sure what, you know, can I use a credit card or not? And I think that, um, or [00:36:30] Erin Figer: can I use Apple Pay? I still ask. I’m like, do you, do you accept Apple Pay? [00:36:32] Audience Member: Oh, yeah. Yeah. So it’s like, I think, uh, a lot of times you don’t understand the seller in that situation is not sure how to handle that conversation. So, and there’s not a lot of information about their, about that. [00:36:44] Like how to, when it comes to a seller talking about marketplace and asking about the commit. Because the commit obviously is one of the main drivers, right? 900 billion out there. And committed spend across all the hyperscalers. So how to actually bring that up with a customer and what if they don’t know, right? [00:37:05] So there’s a whole process that, you know, they, they need to be taught this. But the first thing that’s also come up multiple times is activating them also means how to engage them. So an approach there of how to engage your salespeople is critical because if salespeople aren’t in it, they’re nothing’s happening. [00:37:23] You’re not gonna do well with marketplace. And on the co-sell part, it’s kinda the same thing. The typical thing, and I remember talking to Aldo Desal about this at another Ultimate Partner event, but uh, you bring your salespeople into a call, like you set up a call with, with Microsoft and the seller comes in unprepared. [00:37:42] Typically they’re not sure what to say and it’s a little bit intimidating. How, how, how do I, you know, what do you do in this situation? Like, so you start talking about product ’cause that’s what you know, and it’s the last thing you want to do. You, you want to understand what they care about, like em stage and, and, uh, what’s your consumption story and what kind of MRR impact you’re gonna have. [00:38:03] So it’s, these things are just unusual topics for the salespeople to be prepared, uh, to talk about. But it’s critical if your salespeople are gonna be enabled that they can do that. So I think from a co-selling standpoint, that’s just what I want to mention. And by the way, we offered a tool that does that. [00:38:20] Erin Figer: Nice. Awesome. Thank you. Uh, I mean, I don’t know about you. Reese Cloud Atlas. Every time we helped an ISV with their cosell motion, we would say, okay, we’re ready to go share cos sells and drive introductions. Have you done your sales enablement? Oh, yeah, yeah, yeah. We’ve enabled the sellers we have, and then we launch like the first batch of cos sells and then they immediately come back. [00:38:43] Stop, stop, stop. Don’t share any more deals, like we’re causing too much confusion. Uh, we didn’t do our sales enablement. Wow. Grace, [00:38:52] Reis Barrie: I mean, sound [00:38:53] Erin Figer: familiar? [00:38:53] Reis Barrie: It sounds very familiar. It sounds too familiar. Uh, P-T-S-D-A little bit there, but the, uh, sorry, [00:38:58] Erika Irby: but that’s why you guys have jobs. [00:39:00] Reis Barrie: Yes. Go on. It’s, it’s, um, but this, you know, I, I always come back to the, the concept of like, if we showed up to a Microsoft co-sell call the way we do to a customer call, like, oh. [00:39:14] Erin Figer: It, [00:39:14] Reis Barrie: it would, it would be night and day difference of the value you’d get outta your Microsoft partnership and co-sell. That’s all. It’s [00:39:20] Erin Figer: Well, [00:39:20] Reis Barrie: but I think people [00:39:21] Erin Figer: forget Microsoft is your customer too. [00:39:23] Reis Barrie: Yeah. [00:39:23] Erin Figer: They’re your partner, but you have to sell to before you can sell with and through. So you first gotta like master the sell to. [00:39:30] Reis Barrie: Yeah, a hundred percent. So there, there’s there like, and then to your point, [00:39:34] Erin Figer: it’s still true. 10 years later, people, it’s still true. Back to the fundamentals, right? [00:39:39] Reis Barrie: Yeah. It’s, [00:39:40] Erin Figer: yes. Go for it. [00:39:44] Audience Member: The, um, Microsoft being customer, right? So, and I love what you said about sem uh, alignment. So we actually made it a point, um, in our co-sell process, we have a validation checkpoint with Microsoft. If we build a co-sell packages, um, we are an si We’re not primarily ISV, but I think that’s shifting as well gradually. [00:40:10] And ESI kind of becoming a little bit of ISV. Um, so why it’s important, I think like Ree said, like you come up, you show up to co-sell call and you just pitch your services or say, well, let’s do account planning with this and that. Right? But what if it doesn’t work in the field? So that validation became critical for us, and I can tell you that now we have success stories that are actually proven based on that multifaceted feedback, uh, as to it’s one thing to build it. [00:40:46] Yeah. But is it useful for seller, for Microsoft sellers actually in the field? Can they actually position it and help clients to be more successful? Because that’s the ultimate goal. So that validation became, uh, an important checkpoint for us, uh, to make those packages repeatable and successful for customers at the end of the day. [00:41:06] So when we talk about signals, you absolutely right. It’s not just customer signals like we use ZoomInfo, we use all this data points, et cetera, but it’s also signals from the field because while Microsoft is a huge organization, they’re also very dynamic. On very regular basis, a lot of things changed. So taking those signals into account, uh, has created that, what we call like, more of a holistic approach for us, uh, to make it more meaningful. [00:41:33] So [00:41:34] Erin Figer: I like it. And you made it sticky by making it like a required point in the sales process? Absolutely. That everyone stops. Take a moment. [00:41:41] Audience Member: Yeah. [00:41:41] Erin Figer: And make sure that we’re all on the same page. [00:41:43] Audience Member: Yeah. And I think for us as si it’s even more critical. Like I, I, I think there is a lot more to happen in marketplace as, as, as much as we talk about it, but being in si I, we still kind of figure it out, like how Mark marketplace actually becomes a place of transaction for a size. [00:42:01] Yeah. So that’s why, you know, we’re passionate about packages and it’s not just a matter of publishing it and say, oh, it’s co-sell ready? Then what? Yeah. Right. So yeah, so, so that’s why that, that checkpoint is very important for us. So [00:42:16] Erin Figer: definitely, definitely. I think you ladies over here in the corner had some, some hands up, Michelle and, and the other Michelle, Michelle Squared. [00:42:26] Audience Member: Thank you. Michelle Squared. I like it. Um, so. I’ve been a little quiet because I wanna just give my background. So I’m a global VP of channels and alliances and, um, I think it’s a bit of this, uh, the movement, right? So I love your farmer’s market analogy so much. I’m gonna steal that. Thank you. But the reason is because you don’t know unless you’re gonna meet your partners where you are or meet your customers where they are in that journey. [00:42:53] So the first time that they’re selling whatever their goods or wares are, and somebody says, do you take Apple Pay? That’s a clue. And then when you hear it over and over again, you realize there’s a correlation that there’s a need in the market. So in In my life, all roads read to Romes, right? Reseller and VARs, OEM, alliances, MSPs, MSPs, ISVs System integrators. [00:43:17] And as a partner leader, you wouldn’t necessarily think marketplace is first because you feel like you’re going around your partners. But am I meeting my partners where they are in their journey and choosing to procure the way they want to procure? And I think that’s the notion that I have a lot of learning from this team and everyone in this room to understand how do we in a company. [00:43:38] Prescribe the right solution to, to meet our partners in that journey. And I’ll use, kind of circling back to the MSP space, PAX eight, one of Microsoft’s largest partners created a marketplace dedicated to MSPs. And while I was the global Channel chief of SonicWall, a lot of partners said to me, I like you. [00:43:56] I like your products, I like your firewall, but unless you’re on the park, PAX eight Marketplace, I’m not gonna buy from you because they make my life frictionless. And easier to do business with. And I think that’s the motion that every vendor in this room needs to understand is, are we truly meeting our partners where they are? [00:44:14] PS I work for Carrero DDoS Solutions and come to talk to me about that. Thank you. [00:44:18] Erika Irby: Well, and a Guo owes you some money for that commercial right there. [00:44:30] Audience Member: From, we’re actually community first. Um, as an MSP, even though we’re national, like we really focus in on community local touch. Um. Like you said, um, um, Southern seldom me in a southern way. Like that’s what we focus on. I’m your [00:44:45] Erin Figer: huckleberry. [00:44:46] Audience Member: I love that. Exactly. Um, and we’re seeing a ton of success with actual in-person events now. [00:44:53] Like the majority of our business is come in, leads are coming from that right now. And even though, like I, I truly believe in digital first motions, we need to be on Instagram and have that self-serve motion as the next generation comes up in our. Buying and transitioning to their kids or whatever that looks like. [00:45:14] Like we have to remember that there’s also a trend of tactile in person people first coming with it. And so like we, I, I feel like there, there has to be that motion engaged and I would love to hear your thoughts around how are vendors thinking about engaging in that community driven approach, not just the platform itself. [00:45:37] Erika Irby: Yeah, I, I personally also, this is hilarious ’cause we’re like best friends, so we can talk about this later, but, um, from a Veeam perspective, Michelle, um, we are seeing a resurgence in like these thought leadership type of events. And I think there’s, this is, this is sort of related, but just to, this is kind of how I think about this. [00:45:57] Um, Barnes and Noble’s business has like gone through the roof lately, and they are, they’re actually like opening more stores, which is bananas because at one point they were like going outta business because nobody wanted to go and like, touch a book or talk to somebody. But that is changing, thank God. [00:46:11] Right? That is like changing and people are actually like becoming more social because they’re missing this. Um, my kids’ generation refers to places like Barnes and Nobles as the third place. Like this magical place that exists where you can talk to a real human that’s not on your phone. Like it’s, it’s amazing. [00:46:28] But anyways, we’re, I think we’re starting to see this in marketing. We used to like pump everything out digitally, but after a while people get that form and they’re like, I am not putting my dang information in this form. And then your ability to capture that lead completely dissipates. All it is, is, is now an impression, which is. [00:46:47] Fairly worthless. You can have millions of them and nothing happens. So we are definitely investing more into, um, uh, live events, but also with the live streaming because then people can, they’re still watching it live. They still have to register for it. They knew they couldn’t make it. So I think that there’s definitely that digital aspect that’s super helpful. [00:47:05] But a purely digital, you will never make that connection. [00:47:10] Erin Figer: Yeah, I mean, I think. Unfortunately, COVID made us, you know, all do things digitally. But now that we’re past that, getting back to that multifaceted approach, I think if we think about what’s going on in the B2C world, lots of communities within communities, there’s whole company’s getting created, like women are bringing women together to do craft circles. [00:47:37] And literally. Okay. But like I did that digitally. That was pretty awesome. I was like three years. That shameless plug. No, I, no. But like then now there’s like companies that are actually like renting space, bringing people together, like crafting and while they’re doing the activity, um, if anyone’s ever done therapy, a therapist will say. [00:48:01] You know, if you wanna get your kids talking, get them coloring, like distract them and they will start to open up. And so you distract people with an activity and they start to open up. And what they really are, thrive, like what they really need is in this digital world where we’re getting so much information, we still need. [00:48:22] The next layer of filter to help us vet out and validate and confirm like our thinking or like our suspicions on things like, am I in the right going down the right path? Is this the right direction? So there’s still a human element that needs to be involved in that buyer journey, and you’re seeing that with these little micro communities inside communities. [00:48:45] Um, and so I’ve. I mean, I love micro communities inside of bigger communities. I’ve started two of them, three of them. So I, it definitely, like, we need still that in person, uh, interaction and I love seeing it coming back in our space. [00:49:04] Erika Irby: I, I was just thinking about ear, the, the previous panel and the, the topic came up about who can assist partners as they transition from that direct to CSP motion. [00:49:15] And I mean, yes, it, I think Microsoft plays a role there, but I think it would behoove Microsoft to invest in these communities and they would enable that change. Yeah, [00:49:26] Erin Figer: yeah, yeah. There is a person inside of Microsoft who has that remit, but she’s like one person, one person trying to do that. I was like, wow. [00:49:36] Okay. Grace, what are you seeing amongst your partners and also your perspective with working with Microsoft? [00:49:42] Reis Barrie: Yeah, yeah. Um. There’s a really good, uh, the frontier study, the work like door work study that they did, um, which talks really heavily about just like in this, you know, post 20, you know, 2020 culture, how like the amount of busyness has just increased in an insane amount and how a, a really strong use case for AI is to buybacks from that time essentially, um, for us to, you know, return back to a, a normal state and I think social creatures, right? [00:50:10] And so, um, in this. I run a fully remote company, which is like a blessing and also like really interesting to try to create a really strong culture within people that are, you know, 13 times zones apart times. Um, and so it’s uh, it’s a really interesting thing and coming together and, um, into an in-person space or a place here or a place where you can actually talk to your customers, talk to, um. [00:50:39] Step away from that, like that busy day to day where like, I, I can’t even fit a 15 minute break in to grab lunch. You know, days like how much, supposed to find 15 minutes to just have a, a casual conversation and these types of events, which I’m sure Vince is cheering back there that we’re talking about this right now. [00:50:57] But the, uh, but these type of events, they let you decompress from that day and they let you kind of just have these really important conversations that, you know, bring us back to just being humans To me. [00:51:10] Erin Figer: And being human and co-selling with each other. And on that note, we’re 44 seconds over. Yeah, we’ll give it back to Vince, [00:51:18] Reis Barrie: but we were plugging Vince’s events, so I think we’re okay. [00:51:21] Vince Menzione: We One more question. We have one more question from, sorry. Oh yeah. [00:51:23] Reis Barrie: It’s [00:51:23] Audience Member: maybe more a, a shared just as we’re talking [00:51:25] Vince Menzione: by the clip, right. [00:51:27] Audience Member: And to compliment everything that you guys have been talking about around co-sell and. Getting ready in line with Microsoft to speak to the customer and speaking. So the signals that we’re going after are on the actual conversations that are happening in the conversation. [00:51:41] So aside from all the planning, which I agree on, we’re building agents to hear what’s going on on the calls with Microsoft, on the calls with customer, and grab those actual signals. Are we answering the questions in the right way? What types of questions are coming back to us that we weren’t able to answer. [00:51:58] Maybe we forgot some information that we planned on and thought about can we signal and provide that feedback to the user, the seller, or whatnot on the call. And so as we’re doing this, ’cause we’re in the communication space, so we have some self-interest here ’cause that’s sort of the future of our business. [00:52:12] But it’s a really interesting opportunity for us to grab these signals to improve how we’re selling with our customers, how our partners are selling with our customers, with Microsoft. It’s just an interesting way with everything that’s going on full circle, we’re trying to complete that sort of sales journey with AI and, and grab those signals and keep getting better all the time. [00:52:32] Erin Figer: Yeah, I love that. And I think it’s like the ongoing balance of people, process and technology and how do you continue to keep the human in the loop? It, as we continue to introduce and evolve AI and use of data in our companies is like continuing to be mindful about the human in the loop. Um, part of that journey. [00:52:54] So thank you all. [00:52:55] Vince Menzione: Very cool. Great conversation. [00:52:56] Erin Figer: Thanks for all the audience engagement. We appreciate it. [00:52:59] Vince Menzione: Co-selling the house, co-selling the house. [00:53:02] Audience Member: Thank you, Vince. [00:53:02] Vince Menzione: Thank you. And I remember that January, 2016. Yes.

Planted on location at ICBC Berlin! Sara sits down with Chris Ahern, CEO of PAX, to talk about building a global cannabis brand, navigating regulation, and what's next for innovation in the space. [Ep 205]

1 And after these things the Lord appointed also other seventy-two: and he sent them two and two before his face into every city and place whither he himself was to come.Post haec autem designavit Dominus et alios septuaginta duos : et misit illos binos ante faciem suam in omnem civitatem et locum, quo erat ipse venturus. 2 And he said to them: The harvest indeed is great, but the labourers are few. Pray ye therefore the Lord of the harvest, that he send labourers into his harvest.Et dicebat illis : Messis quidem multa, operarii autem pauci. Rogate ergo dominum messis ut mittat operarios in messem suam. 3 Go: Behold I send you as lambs among wolves.Ite : ecce ego mitto vos sicut agnos inter lupos. 4 Carry neither purse, nor scrip, nor shoes; and salute no man by the way.Nolite portare sacculum, neque peram, neque calceamenta, et neminem per viam salutaveritis. 5 Into whatsoever house you enter, first say: Peace be to this house.In quamcumque domum intraveritis, primum dicite : Pax huic domui : 6 And if the son of peace be there, your peace shall rest upon him; but if not, it shall return to you.et si ibi fuerit filius pacis, requiescet super illum pax vestra : sin autem, ad vos revertetur. 7 And in the same house, remain, eating and drinking such things as they have: for the labourer is worthy of his hire. Remove not from house to house.In eadem autem domo manete, edentes et bibentes quae apud illos sunt : dignus est enim operarius mercede sua. Nolite transire de domo in domum. 8 And into what city soever you enter, and they receive you, eat such things as are set before you.Et in quamcumque civitatem intraveritis, et susceperint vos, manducate quae apponuntur vobis : 9 And heal the sick that are therein, and say to them: The kingdom of God is come nigh unto you.et curate infirmos, qui in illa sunt, et dicite illis : Appropinquavit in vos regnum Dei.St Paul all his life had a burning love for Jesus. He founded the Congregation of Passionists. He and his brethren were preachers of "the mystery of the cross and devotion to the Passion". He died A.D. 1775.

1 And after these things the Lord appointed also other seventy-two: and he sent them two and two before his face into every city and place whither he himself was to come.Post haec autem designavit Dominus et alios septuaginta duos : et misit illos binos ante faciem suam in omnem civitatem et locum, quo erat ipse venturus. 2 And he said to them: The harvest indeed is great, but the labourers are few. Pray ye therefore the Lord of the harvest, that he send labourers into his harvest.Et dicebat illis : Messis quidem multa, operarii autem pauci. Rogate ergo dominum messis ut mittat operarios in messem suam. 3 Go: Behold I send you as lambs among wolves.Ite : ecce ego mitto vos sicut agnos inter lupos. 4 Carry neither purse, nor scrip, nor shoes; and salute no man by the way.Nolite portare sacculum, neque peram, neque calceamenta, et neminem per viam salutaveritis. 5 Into whatsoever house you enter, first say: Peace be to this house.In quamcumque domum intraveritis, primum dicite : Pax huic domui : 6 And if the son of peace be there, your peace shall rest upon him; but if not, it shall return to you.et si ibi fuerit filius pacis, requiescet super illum pax vestra : sin autem, ad vos revertetur. 7 And in the same house, remain, eating and drinking such things as they have: for the labourer is worthy of his hire. Remove not from house to house.In eadem autem domo manete, edentes et bibentes quae apud illos sunt : dignus est enim operarius mercede sua. Nolite transire de domo in domum. 8 And into what city soever you enter, and they receive you, eat such things as are set before you.Et in quamcumque civitatem intraveritis, et susceperint vos, manducate quae apponuntur vobis : 9 And heal the sick that are therein, and say to them: The kingdom of God is come nigh unto you.et curate infirmos, qui in illa sunt, et dicite illis : Appropinquavit in vos regnum Dei.St Mark was a disciple of St Peter and the author of the second Gospel under the inspiration of the latter. He was martyred at Alexandria A.D. 80.

We talked about the movie Predator 2 earlier this week and the novelization by Simon Hawke came up a few times. To dig deeper into that, Pax is graciously allowing us to re-run the episode of I Read Movies where he explored the book and compared it to the movie.

We have double the guests for you this week for a show so special that it inspired a new and spicy 2VP T-shirt design—available on Andrew's TeePublic storefront! In the first segment, Ben sits down with a visiting “aunt of the pod,” Norah, to discuss her first impressions from playing the demo of Black Jacket on the Steam Deck. The second segment features Jakub, the associate producer of this wonderful offering from Mi'Pu'Mi Games. The hosts have a discussion about the development of the game, Jakub's role at Mi'Pu'Mi' Games, the importance of variety as it relates to game development, and an assortment of other ramblings.  *** Black Jacket Demo First Impressions With Norah 00:00:20 - THE Norah is IN, preliminary thoughts on the demo, and Ben wants a larger font 00:02:53 - A wrinkled card game, story and game mechanics, and comparing it to other games 00:06:02 - Norah betting badly, happy to take all her money, and how Ben does introductions 00:09:51 - Too early to do stars, real voice actors, an explanation of next segment, and thanks  The Announcement Trailer for Black Jacket https://www.youtube.com/watch?v=zC4Mtfz0YN8 A Conversation With Jakub from Mi'Pu'Mi' Games 00:12:04 - Jukub introduces himself, a tradition of puns, going to PAX, and a demo experience 00:15:02 - Black Jacket development timeline, oozing in a good way, and differences in demos 00:19:02 - Not spoiling the boss count, Mi'Pu'Mi's focus, and the three pillars of the business 00:22:26 - A little James bondage, Barbara Broccoli, Jakub's choice, and learning from variety 00:26:56 - Fully independent, Ben's new management buzz phrase, and ignorant Americans 00:29:58 - A technical hiccup, radio face, the definition according to Ox Ford, and consistency 00:33:50 - Gameplay variety, games with too much stuff, maintaining balance, and Warframe 00:39:24 - Live-service games, barriers to entry, smorgasbords, and a Star Wars Christmas  00:43:18 - Variety shows in the EU, in Polish, attitudes on diversity, and similar worldly norms 00:47:34 - Traveling to and from Vienna, driving stereotypes, and riding two-wheeled vehicles 00:49:45 - Losing Jakub, Ben's final thoughts, he's back, and we covered a variety of topics *** Follow Andrew / Partly Robot Industries on… His website: https://partlyrobot.com/ On Instagram: https://instagram.com/partlyrobot On TikTok: https://www.tiktok.com/@partlyrobot On Substack: https://partlyrobot.substack.com/ On Bluesky: https://bsky.app/profile/partlyrobot.com On Ko-fi: https://ko-fi.com/partlyrobot And his TREE o' LINKS: http://linktr.ee/partlyrobot Follow Two Vague on… Our website: https://www.twovaguepodcast.com On Instagram: https://www.instagram.com/two_vague_podcast On YouTube: https://www.youtube.com/@twovaguepodcast On Substack: https://twovaguepodcast.substack.com/ On Bluesky: https://bsky.app/profile/twovaguepodcast.com For show appearance and other inquiries, contact us at: twovaguepodcast@gmail.com -AND-  …for all of your PRI and 2VP merch check out the Partly Robot Industries store at TEEPUBLIC! https://www.teepublic.com/user/partly-robot-industries To add to Partly Robot Industries' coffers and enhance Ben's graphic design ego, pick up a “SPICY,” episode-inspired, Two Vague Podcast T-shirt here! https://www.teepublic.com/t-shirt/90605584-two-vague-spice-blend *** References, Links, and Tags For more information on Mi'Pu'Mi Games and Black Jacket… https://www.mipumi.com/ https://store.steampowered.com/app/3100370/Black_Jacket/ #Podbean #DIYPodcast #ApplePodcast #VideoGames #Trivia #Comedy #Talkshow #2VP #TwoVaguePodcast #PodernFamily #InterviewShow #GamersofThreads #Gamer #PartlyRobot #PartlyRobotIndustries #TeePublic #MiPuMiGames #BlackJacket

1 And after these things the Lord appointed also other seventy-two: and he sent them two and two before his face into every city and place whither he himself was to come.Post haec autem designavit Dominus et alios septuaginta duos : et misit illos binos ante faciem suam in omnem civitatem et locum, quo erat ipse venturus. 2 And he said to them: The harvest indeed is great, but the labourers are few. Pray ye therefore the Lord of the harvest, that he send labourers into his harvest.Et dicebat illis : Messis quidem multa, operarii autem pauci. Rogate ergo dominum messis ut mittat operarios in messem suam. 3 Go: Behold I send you as lambs among wolves.Ite : ecce ego mitto vos sicut agnos inter lupos. 4 Carry neither purse, nor scrip, nor shoes; and salute no man by the way.Nolite portare sacculum, neque peram, neque calceamenta, et neminem per viam salutaveritis. 5 Into whatsoever house you enter, first say: Peace be to this house.In quamcumque domum intraveritis, primum dicite : Pax huic domui : 6 And if the son of peace be there, your peace shall rest upon him; but if not, it shall return to you.et si ibi fuerit filius pacis, requiescet super illum pax vestra : sin autem, ad vos revertetur. 7 And in the same house, remain, eating and drinking such things as they have: for the labourer is worthy of his hire. Remove not from house to house.In eadem autem domo manete, edentes et bibentes quae apud illos sunt : dignus est enim operarius mercede sua. Nolite transire de domo in domum. 8 And into what city soever you enter, and they receive you, eat such things as are set before you.Et in quamcumque civitatem intraveritis, et susceperint vos, manducate quae apponuntur vobis : 9 And heal the sick that are therein, and say to them: The kingdom of God is come nigh unto you.et curate infirmos, qui in illa sunt, et dicite illis : Appropinquavit in vos regnum Dei.St George, of an illustrious family, having reproached Diocletian, for his cruelty, was subjected therefore to atrocious torments and was finally beheaded A.D. 304. He is venerated as the patron of Christian soldiers, and is the patron of England.

Mastering the shift from MSP to MIP. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/Check Out UPX: https://theultimatepartner.com/experience/ In this insightful episode, Oguo Atuanya, CVP of Vendor Experience at Pax8, joins us to discuss the pivotal evolution in the IT channel: the transition from Managed Service Providers (MSPs) to Managed Intelligence Providers (MIPs). We explore how the marketplace is moving beyond traditional infrastructure support toward a future defined by AI-driven orchestration, business consultancy, and scalable agent-tech organizations. Oguo details how Pax8 is leading this transformation by curating solutions that allow partners to move from transactional service models to life-cycle management that prioritizes measurable ROI for the Small and Medium Business (SMB) market. Key Takeaways Pax8 is redefining the role of the distributor by acting as an AI commerce platform for the SMB market. The shift from Managed Service Provider (MSP) to Managed Intelligence Provider (MIP) is critical for scaling in the modern tech era. Successful MSPs must evolve into business consultants who integrate AI-driven workflows rather than just selling infrastructure. Security and automation are foundational elements that every modern MIP must prioritize to ensure scalability for customers. The “MIP Playbook” provides the curriculum-driven enablement partners need to successfully pivot their business models. Building strong, end-to-end customer lifecycle management is the key to minimizing churn and maximizing long-term value. https://youtu.be/c8uCnMJd9bg If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Pax8, Managed Intelligence Providers, MIP, AI commerce platform, SMB technology, MSP evolution, AI-driven workflows, agent-first strategy, digital transformation, channel partner strategy, cloud solutions, customer lifecycle management, IT channel innovation, scalable automation, business consultancy, technology architecture, agent store, managed service providers. Transcript Oguo Atuanya Audio Episode [00:00:00] Oguo Atuanya: I, I mean, the ultimate goal is to get that MIP channel as intelligent or even more intelligent and agile than any enterprise IT department. [00:00:13] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Dexter Hardy, the founder of Integral for a compelling discussion, a guo. Welcome back, [00:00:29] Oguo Atuanya: Vince [00:00:29] Vince Menzione: to the welcome back to the podcast, my friend. So good to see you. [00:00:33] Oguo Atuanya: Good to see you, my friend. It’s been about, what, two years? [00:00:35] Vince Menzione: It has been two years, almost two years. Almost two years ago now. And uh, man, this [00:00:40] Oguo Atuanya: thing is just picking up steam. [00:00:41] Vince Menzione: It is. We’re having a blast. We were having so much fun. It was [00:00:44] Oguo Atuanya: awesome. [00:00:44] Vince Menzione: Yeah. [00:00:44] Oguo Atuanya: Really awesome. [00:00:45] Vince Menzione: And you were for context, for people watching and, and listening. Uh, we were here in Boca yesterday for the Ultimate Partner Executive Retreat. [00:00:52] Yep. It was this awesome event and great to have you involved in it. Uh, pat, thank you so much. So, uh, last time you were here [00:01:00] Oguo Atuanya: Yes. [00:01:01] Vince Menzione: Uh, you were representing Microsoft where you spent 22 years. [00:01:05] Oguo Atuanya: 22 [00:01:06] Vince Menzione: years. [00:01:06] Oguo Atuanya: Two years, right. Outta outta Junior Heart. [00:01:07] Vince Menzione: Amazing. And, uh, tell us, tell us about your journey so far. Uh, almost two years, a year and a half at Pax. [00:01:14] Eight. About a [00:01:15] Oguo Atuanya: year and a half. [00:01:15] Vince Menzione: Yeah, [00:01:16] Oguo Atuanya: a year and a half. [00:01:17] Vince Menzione: And tell, tell for our viewers and listeners, uh, your role at Pax eight. [00:01:21] Oguo Atuanya: Yeah. [00:01:22] Vince Menzione: Which is a preeminent company in this space. We used to use the term disty. I’ll let you describe them. Uh, officially [00:01:29] Oguo Atuanya: No, [00:01:30] Vince Menzione: because they don’t, you don’t use that term. [00:01:31] Oguo Atuanya: We’re not, we’re not a distributor. [00:01:33] Vince Menzione: Yes. [00:01:33] Oguo Atuanya: Scott Cha would kill me. [00:01:35] Vince Menzione: That’s right. No, I know, I know. I remember the, uh, [00:01:38] Oguo Atuanya: the New [00:01:38] Vince Menzione: York, was it the New York Times article? Yes. Yes. [00:01:41] Oguo Atuanya: Was kind of a, [00:01:42] Vince Menzione: that was a launching point coming out. Yeah, yeah. [00:01:44] Oguo Atuanya: No, we, we, we see ourselves as, um, um, the pre, uh, permanent marketplace. For SMB. [00:01:52] Vince Menzione: Nice. [00:01:53] Oguo Atuanya: Right. So you think about the SaaS and the cloud. [00:01:55] Yeah. You know, solutions that you need. In SMB, we work with vendors to bring it, um, you know, to the SMB market through, uh, MSPs. And we also, uh, see ourselves as the premier [00:02:08] Vince Menzione: Yes. [00:02:08] Oguo Atuanya: Um, AI commerce platform for SMB. [00:02:13] Vince Menzione: Very interesting. [00:02:14] Oguo Atuanya: Right. And as we go through the discussion, uh, this afternoon, you’ll see why. [00:02:20] Vince Menzione: Yeah. [00:02:21] Oguo Atuanya: That differentiation is [00:02:23] Vince Menzione: key. I, I love, I love to dive in. I love to dive in. I will say this, I, I think you’ve gotten a lot of people very interested in the community. I mean, certainly your events are becoming bigger and bigger. You’re beyond conference. [00:02:36] Oguo Atuanya: Next one’s coming up in Salt Lake City [00:02:38] in [00:02:38] Vince Menzione: June. [00:02:38] I plan on being there, salt Lake City in June. [00:02:41] Oguo Atuanya: I must have you there. [00:02:42] Vince Menzione: I will be there and you will, and you will be at our event in May. [00:02:45] Oguo Atuanya: Absolutely. [00:02:46] Vince Menzione: Talking about beyond, but also talking about this community. Uh, I’ve also woken up over the last year or so as well and learned a lot about this SMB community and ms, what we call MSBs. [00:02:58] You’ve re you’ve re-categorized them, uh, but this community is palpable. The opportunity is huge. [00:03:04] Oguo Atuanya: It’s huge. [00:03:05] Vince Menzione: And, um, I would say that, uh, yeah, we can talk, we’ll talk, we’ll just talk through it. ’cause it is huge. Yeah. There’s a lot of things that need to be done. [00:03:12] Oguo Atuanya: Yeah. [00:03:13] Vince Menzione: And I think, I think PAX eight is, uh, at the forefront in driving a lot of this. [00:03:17] The hyperscalers, like Microsoft are, are paying attention now more in a big, in a bigger way than before [00:03:23] Oguo Atuanya: being great partners. [00:03:24] Vince Menzione: Been great, great partners. Yeah. We’ll talk about your role with Microsoft in that regard. [00:03:28] Oguo Atuanya: Yeah. [00:03:28] Vince Menzione: But talk, let’s talk about this evolution too. Let’s, uh, so for those who are listening, who are used to maybe us talking about a SaaS software company Yep. [00:03:36] Or an ISV or an SDC, uh, we’re talking about MSPs, managed service providers, which is the common term that people use. These are, these have been traditionally the companies, the smaller companies, they used to call em mom and pop shops back. The old VARs that became managed service, the past [00:03:53] Oguo Atuanya: provider in, in the past, they’re getting bigger. [00:03:54] Vince Menzione: And then Yes. One of the big [00:03:55] Oguo Atuanya: ones, y say [00:03:56] Vince Menzione: Nexus Tech. We had Yes. [00:03:57] Oguo Atuanya: Partners of ours. [00:03:58] Vince Menzione: Nexus Techs, new Charter. [00:04:01] Oguo Atuanya: Charter, Michelle [00:04:02] Vince Menzione: Evergreen, I could Ira Lyra. Yeah. They’re, they’re becoming bigger and bigger. Private equity is getting involved. What’s important, what’s important to note too is that the customer is driving this because customers are requiring more and it’s no longer about, and my my point of view is it’s no longer about loading up software and just letting it go. [00:04:22] Oguo Atuanya: Yeah. [00:04:23] Vince Menzione: You need to be hands-on all the time. [00:04:24] Oguo Atuanya: Abs. Absolutely. And, and [00:04:26] Vince Menzione: yeah, [00:04:26] Oguo Atuanya: kind of skating towards that park of, um. MIP? [00:04:31] Vince Menzione: Yes. Let’s talk about MIP [00:04:33] Oguo Atuanya: managed intelligence providers. [00:04:35] Vince Menzione: So last year, year Beyond conference, I believe you launched this like new in I, we’ll call the new nomenclature or the new name, or this new thing. [00:04:46] And evolved. And evolved, yeah. [00:04:48] Oguo Atuanya: Yeah. [00:04:49] Vince Menzione: So talk about the managed intelligence provider for us. [00:04:52] Oguo Atuanya: Yeah. Wow. When it happened In Beyond Or at? Beyond, I should say. Um. We thought it’d catch on because it’s apt. I mean, it’s, it’s sort of indicative of what’s happening now and what will happen over the next 24 months, but, uh, the sort of migration towards this and the marketplace has been immense. [00:05:17] I mean, you, and you, you know, hit on what the difference is. Yes. Earlier on, um, today. What’s driving this shift is that most MSPs have been really good at being tools and technology infrastructure providers. [00:05:36] Vince Menzione: Yep. [00:05:36] Oguo Atuanya: Right. [00:05:37] Vince Menzione: They would hook up your network and your printer. In the old days, they fix your, fix your computers. [00:05:42] Yes. Or replace re-image, all those things. Right? Yes. That was the old days. And, [00:05:46] Oguo Atuanya: and, and also provide some very manual services delivery, which will now play. In this new era that we are actually, I shouldn’t say going into, it’s taking all, [00:06:00] Vince Menzione: we’re, we’re there, [00:06:00] Oguo Atuanya: we’re there right now. So, um, you know, they, they, I guess the transformation from MSP to MIP others partners that would actually become managed intelligence providers. [00:06:14] That means really, you know, integrating intelligence into workflow that matters for the SMBs. Right. So you [00:06:23] Vince Menzione: so double click on that for, [00:06:25] Oguo Atuanya: for [00:06:25] Vince Menzione: our [00:06:26] Oguo Atuanya: viewers. Yeah. So all really means is that you’re moving from being that, you know [00:06:29] Vince Menzione: Yeah. [00:06:30] Oguo Atuanya: Technology, infrastructure, tools, provider to, you know, becoming an, an orchestrator and a and a and a business consultant. [00:06:38] Vince Menzione: Yeah. [00:06:38] Oguo Atuanya: Right. For you. SMB. Right. So important. ’cause you have to now get into, uh, very secure, streamlined automated AI driven workflows to help them. [00:06:52] Vince Menzione: All driven in the cloud. Everything’s in the cloud now, as opposed to the old days. Right. On premise. [00:06:58] Oguo Atuanya: All gone. None. That’s happening. It’s all gone. All gone. Yeah. [00:07:00] So you, you’ve got this automated platform right now. You should as, um, an MIP, um, we actually gonna be in a position to design, um, agent tech organizations for your, uh, SMBs who wanna scale. ’cause as we talked about yesterday, yeah. SMBs have opportunities they wanna grow, but not have the wherewithal to go hire a hundred people. [00:07:27] Instead of doing that, you go hire a hundred agents. Yeah, but you’re gonna need that MIP to architect, the organization, launch it for you, manage it, get you, you know, automated, you know, workflows that you’d leverage to run your company, and then they have to manage and optimize the technology. Um, as necessary. [00:07:49] So, so, huge shift. [00:07:50] Vince Menzione: Huge shift. [00:07:51] Oguo Atuanya: Yeah. [00:07:52] Vince Menzione: And it was interesting for me being at the, where you talked about the write of Boom conference that you, were you, your organization was there? Yeah, I was there as well and I was in the room with some of the Microsoft folks and we had some of those larger partners we talked about [00:08:07] Oguo Atuanya: Yeah. [00:08:08] Vince Menzione: That were in the room as well. And just, uh, different perspectives too. Like I hadn’t heard it firsthand. It was interesting for Microsoft too, to get that feedback from. From some of them as well. Um, I think, I think the ones that are progressive are already on board with you. I’ve, I’ve already talked to some of those organizations, like, oh, we’re a hundred percent Pax eight, that’s it. [00:08:29] But then some of the others I think are still, there are still people out there that are stuck in the past. Would you agree? Like this community is in the, is in a transition right now to this new model? [00:08:38] Oguo Atuanya: Yeah. [00:08:39] Vince Menzione: Tell [00:08:39] Oguo Atuanya: us [00:08:39] Vince Menzione: about that. [00:08:40] Oguo Atuanya: There are, I mean, listen, I, I don’t, you know, wanna put a number. You know what we’re seeing. [00:08:48] But I’d say that about eventually, let’s say we’re gonna have about 30% of folks that really get it and move. [00:08:56] Vince Menzione: Yeah. [00:08:56] Oguo Atuanya: Right. The others we’re gonna have to, [00:08:59] Vince Menzione: there’ll be the laggards that’ll [00:09:00] Oguo Atuanya: take longer and let me just, you know, sort of rephrase that state. Most of them understand, you know, what the opportunity is with this whole Yeah. [00:09:14] Vince Menzione: You [00:09:15] Oguo Atuanya: know. They’re still struggling with being able to, you know, articulate this story, um, from a value prop perspective, right? You know, go in, talk to the SMBs, help the SMBs understand how, you know, they can be more productive, more efficient, and um, ultimately more profitable and scale, um, with an agent, you know, framework. [00:09:44] They still struggle. Yeah. And, and that’s kind of where we come in, where we helping these SMB or sorry, MSPs and to be ips. [00:09:54] Vince Menzione: So tell us, understand that. Tell us what you’re doing. I believe you, you stood up like academies and things like that, right? You’re doing some outreach, some enablement for the community? [00:10:02] Is that what it is? [00:10:03] Oguo Atuanya: Yeah, we we’re heavy, we’re heavy in, um, enablement. Um, because, you know, everyone realizes that. To be successful with this whole campaign. It’s not just about putting agents up in an agent store, real, SMB, you know, native, um, vertical aware agents that actually, you know, when you deploy it in an SMB business, right, they drive value right away, [00:10:37] Vince Menzione: right? [00:10:38] Oguo Atuanya: Right. So, but we also realize that it’s not just about, you know, landing the agents in the marketplace, but enablement is a huge factor. That’s why when you go back to things, you know, like academy, uh, the MIP playbook, uh, some of the, uh, inculcation integrations we we’re doing with, um, partners, really critical to have that enablement layer. [00:11:04] Vince Menzione: Interesting. [00:11:04] Oguo Atuanya: Along with providing the agents and the, in the agents store. [00:11:07] Vince Menzione: Who’s developing these agents in the agent store? Are they providers for the MSP community? Are they organizations like Take, take us through that model. [00:11:17] Oguo Atuanya: Yeah. So they, they, they, because [00:11:18] Vince Menzione: you, you manage all the vendors. [00:11:20] Oguo Atuanya: Yeah, I do. Right? [00:11:21] Vince Menzione: I do. So tell us more about that. [00:11:22] Oguo Atuanya: I do. So it’s, it’s multifold, right? Um, one fold is you have prebuilt solutions that you know vendors. [00:11:30] Vince Menzione: Yep. [00:11:30] Oguo Atuanya: Built for, you know, SMBs and they’re directed towards SMBs. Then you also have a second category, uh, sorry, category of solutions that are more tools that MSBs use. [00:11:42] Right? But there’s also a third, um, prompt to this where we are orchestrating an integration of, um, um, IP between [00:11:54] Vince Menzione: interesting the [00:11:55] Oguo Atuanya: vendor department, uh, into providing, you know, solutions. That we can land in the, in the agent store. [00:12:03] Vince Menzione: That’s fascinating. So, yeah. So you have, so you have a standalone product or a standalone solution or agent. [00:12:10] You have the orchestration and then you have the customer tools and the tool. And the tools. [00:12:14] Oguo Atuanya: Yes. [00:12:15] Vince Menzione: Yes. That’s fascinating. [00:12:17] Oguo Atuanya: Yeah. It’s um, it’s sort of a three flying approach that, um, the market needs, right? Yeah. And that, that’s key. By the way, Vince, when you know, um. You’re developing these agents and these solutions. [00:12:30] Yeah. Because they’re not, they’re not just tools anymore, right. Essentially it could be somebody’s, uh, FTE. [00:12:38] Vince Menzione: Yes. [00:12:38] Oguo Atuanya: Right. So they have to address a specific outcome. They have to be, you know, uh, valuable. You have to show the ROI and for these SMBs. Don’t have a lot of wiggle room. [00:12:53] Vince Menzione: So you, that they’re smaller companies, right? [00:12:55] Yeah. So anything you do is gonna be super impactful. Yeah. It’s not something they can absorb necessarily, or, you know, lose time and money. [00:13:03] Oguo Atuanya: Yeah. [00:13:03] Vince Menzione: Uh, you’ve gotta be very sensitive to that in this, in this market, this size market. And even the MSPs are, even though there are some that are much larger, there’s still a lot of smaller MSPs out there. [00:13:14] Oguo Atuanya: And, and coming to the MIP playbook, um, what partners don’t need anymore. Um, it’s hype. [00:13:23] Vince Menzione: Yeah. [00:13:24] Oguo Atuanya: They need an almost curriculum driven approach, right. To landing this initiative and infrastructure and also managing it long term. Yeah. So that’s what the MIP playbook does. [00:13:39] Vince Menzione: So you were an executive at Microsoft. [00:13:41] You managed the channel partner. I, I would call the resellers and the disti. In fact, for the America’s business, I believe was your role. [00:13:49] Oguo Atuanya: I I did manage the large resellers. At [00:13:51] Vince Menzione: large resellers. So at one point, and you also had the Disti at one time? [00:13:54] Oguo Atuanya: At one point I had the Disti, the telco, the domain providers. [00:13:58] Vince Menzione: Yes. The large resellers. I remember when we first met, yes. I think that was when, [00:14:00] Oguo Atuanya: yes. [00:14:00] Vince Menzione: Yes. And so when you came, PAX eight is a very strong Microsoft partner. You were, again, I mentioned you were the launch partner or one of the launch partners for the marketplace. [00:14:09] Oguo Atuanya: Yeah. [00:14:09] Vince Menzione: But talk about the role and the relationship with Microsoft and the value that PAX eight provides for this market, uh, kind of layering between, uh, the Microsoft components and, and the SMB market. [00:14:24] Oguo Atuanya: Yeah. Does that [00:14:24] Vince Menzione: make sense? [00:14:25] Oguo Atuanya: Yeah. So, so Microsoft has always been. Um, keen on the SMB segment, um, you know, Jose Gomez and Company in the Americas, and folks like, um, Alison West Hughes from a core perspective that, yeah, they’re very serious about this SMB segment. And, um, I’d say the key difference with Microsoft is Microsoft realized early. [00:14:56] Probably based on the fact that Microsoft’s always been a very strong channel friendly, [00:15:01] Vince Menzione: yes. [00:15:01] Oguo Atuanya: Oriented company. I realized earlier that you really can’t scale cost efficiently by having a direct SMB business, right? Right. You have to go through the channel. [00:15:14] Vince Menzione: They’re what, 160,000 MSPs or ips? [00:15:19] Oguo Atuanya: Um, for us at pax, [00:15:21] Vince Menzione: I think for the world. [00:15:22] Oguo Atuanya: Uh, yes. [00:15:22] Vince Menzione: Somewhere the world around there. The world, yeah. You would have to reach all those companies individually, which Yeah, you’d [00:15:27] Oguo Atuanya: have to, well, I mean, even then the, there’s the Ians of SMBs [00:15:31] Vince Menzione: Yes. In worldwide. Yes. That’s right. Right. At at the customer level. The pyramid is huge. You can’t, [00:15:35] Oguo Atuanya: you can’t really scale. [00:15:36] No, you can’t. You can only do that through the channel. [00:15:38] Vince Menzione: Yes. [00:15:39] Oguo Atuanya: And, um, I think, I think the relationship between Microsoft and PAX has just. Strengthened over time because Microsoft sees, if we go back to that definition of a, you know, distributor versus a marketplace and a platform provider stuff. So we’re seeing the difference. [00:15:56] Yes. And the value add and, you know, the services led approach that packs it, you know, brings to, um, um, driving the SMB business. Yes. Um, you know, just that we have, we think PAX eight, we have a very strong relationship. And a very strong MSP ecosystem, which is critical when you sort of, you know, uh, look at that difference between just a regular reseller and an MSP. [00:16:26] Vince Menzione: Absolutely. [00:16:26] Oguo Atuanya: Right. Um, you just can’t, what we talked about earlier, just transact a solution and then walk away. It’s, it’s, uh, it’s, um, it, it’s, it’s really a sustainable end-to-end, you know, customer life cycle management approach. When you’re dealing with them. [00:16:44] Vince Menzione: I think it’s important here too, and, and again for the maturity model of our listeners and viewers, it might be at different levels of understanding about the, about the model. [00:16:53] But if you think about the model and the evolution, right, being the, from the old model of being, uh, hardware centric and maybe software centric, uh, the old days of what was a disti, which are not at disti anymore, but, um, the distis were there to provide credit. Availability of product. [00:17:12] Oguo Atuanya: Yeah. [00:17:12] Vince Menzione: And And delivery, basically. [00:17:14] Right? Yeah. That was it. [00:17:15] Oguo Atuanya: Yeah. [00:17:16] Vince Menzione: And that’s how that they were intermediaries on some of that. [00:17:19] Oguo Atuanya: Yeah. [00:17:20] Vince Menzione: But PAX eight evolved at a later time. [00:17:22] Oguo Atuanya: Yeah. [00:17:23] Vince Menzione: More modern time, I would say in the cloud. Yeah. [00:17:25] Oguo Atuanya: PAX eight. So one in the cloud, if you will. [00:17:28] Vince Menzione: And I think that’s maybe a differentiation and this new model that it also feels to like this MSP community has been coming along. [00:17:36] And I, I, I believe a lot of thought leadership from the PAX eight side. I’m speak, I’m speaking for you here, but in terms of some bold moves that the organization is doing. [00:17:46] Oguo Atuanya: Yeah. Listen. Um, as you know, I dealt or engaged with PAX eight for a while before joining PAX eight. [00:17:54] Vince Menzione: Yeah. [00:17:55] Oguo Atuanya: I’d engaged with p fact fact pxi, funnily enough was the first meeting I had, um, when I came back from the uk. [00:18:02] Vince Menzione: Is that [00:18:02] Oguo Atuanya: right? Yeah. During my stint running, um. Um, devices, uh, sales organization for Microsoft. The first meeting I had coming back into the Americas was so P Aid and Nick Hedy and, uh, Ryan Walsh and, oh, that’s so funny. Joke about it. By the way, Ryan Walsh all has a prep, uh, notes study, you know, he got ready for the media. [00:18:26] Vince Menzione: Oh, that is hilarious. I met Ryan. Uh, we were on stage together at a channel partners a couple years ago. [00:18:32] Can’t [00:18:32] Oguo Atuanya: miss his energy. [00:18:33] Vince Menzione: He can’t [00:18:33] Oguo Atuanya: miss his energy. [00:18:34] Vince Menzione: Such great energy. [00:18:35] Oguo Atuanya: Yeah. But, but listen, I think if I could just sum it in a, you know, in a, um, a framework or a box. The key difference between PAC sales is we look at engaging with MSPs in SMB, um, from a customer lifecycle management. [00:18:57] So we start from, Hey, how do we help you with customer acquisition? When you do acquire the customers and you make that first licensing transaction, it doesn’t go away. That’s when we actually start, you know, thinking about how do we help, um, you ensure that your SMBs realize, um, value from what you sold them. [00:19:18] You know, if you need to expand, but, um, beyond one, you know, skew in the stack, that’s what you do because you understand the needs of USMB that helps drive consumption, you know? Nurture that through all, we start, you know, looking at, is it time for re sorry, renewal. There’s a team minus approach to renewal. [00:19:37] ’cause we also keep our eyes on churn. You can, you know, gain as much business as you can, but if you churn, it does nobody any good. Yeah. So we look at things end to end from our position to churn. And that really is embedded in the platform that sits underneath the marketplace. [00:19:53] Vince Menzione: And you act as the, well see, we’re gonna use technical terms here. [00:19:57] CSP. You’re the first layer of CSP and then they, they also, in many cases, sometimes they’re not, but in many cases they are the CSP to the customer. They’re providing the, the licenses to the customer. [00:20:10] Oguo Atuanya: Well, we, so we, we are the first tier of that, you know, two tier [00:20:14] Vince Menzione: Exactly. [00:20:15] Oguo Atuanya: Model. So we, we, [00:20:16] Vince Menzione: you’re tier one [00:20:17] Oguo Atuanya: Microsoft. [00:20:18] Vince Menzione: Yep. [00:20:19] Oguo Atuanya: Right. We, you know, as an existing might press on an example, it could be one of our other vendors, like, you know, um, any of the 150 vendors we have. We engage with them, we enable the um, MSP, who’s the resell, who’s really in the traditional sense, the reseller layer, much more valuable in terms of what they do. [00:20:41] Vince Menzione: That’s right. [00:20:41] Oguo Atuanya: And then. The MSP engages with, uh, the end customer. So that’s kind of what the flow is. [00:20:47] Vince Menzione: Yep. Yeah. And that’s one component of what they do for the customer. The transaction is a one one and done sort of. [00:20:53] Oguo Atuanya: Yeah. [00:20:53] Vince Menzione: But then it’s all the managed services and layering Oh, provide on top of it. And then all the other solutions say 150 platforms. [00:21:00] Oguo Atuanya: Uh, 150 vendors. [00:21:01] Vince Menzione: Vendors, yeah. So hundreds of platforms that are available to the customer for [00:21:07] Oguo Atuanya: Yeah. [00:21:07] Vince Menzione: Through taxane. [00:21:08] Oguo Atuanya: Yeah. But, but lemme just emphasize that especially. We are going actually where we are. Right. Um, again, it starts, it starts way to the left of the continuum than just driving the transaction. [00:21:23] Vince Menzione: So take us through the continuum then. [00:21:25] Oguo Atuanya: Yeah, that’s what I said earlier, the continuum is, you know, helping this, helping with [00:21:28] Vince Menzione: acquisition, customer acquisition, [00:21:30] Oguo Atuanya: even, you know, prior to that it’s, it’s helped. We’re getting to a point now where we’re helping these MSPs and they should all be able to do that during the MIP era. [00:21:38] Vince Menzione: Yep. [00:21:39] Oguo Atuanya: Understand the market they’re playing it. Yeah. Understand, you know, the market, their SMBs are in, understand their verticals or their scenarios so that you can actually build, you know, this precision, outcome driven, you know, solutions. [00:21:52] Vince Menzione: Yeah. [00:21:52] Oguo Atuanya: Right. That, that’s the beginning and then you sell and acquire. [00:21:58] Right. And then once you acquire that business, uh, it’s always on, you know, situation. You’re helping realize value. ’cause if you don’t. You’re not expanding beyond the stock. Yes. And um, you’re not driving consumption. And if you don’t drive consumption, [00:22:14] Vince Menzione: you’re not making any money. You’re really not making, [00:22:16] Oguo Atuanya: it’s not churn. [00:22:16] Vince Menzione: Yeah. [00:22:17] Oguo Atuanya: Right. And then they have to keep an eye on, when renewals come about, there has to be a healthy T minus period. Right. Um, so ensure that you renew during renewals. Um, that’s actually when we then look at, Hey, what’s your stack look like? Right. Especially with the agent era, right? Do you have everything you need? [00:22:37] Do you have the processes? Is there governance? Is there enough security for your, um, SMB, right? So that’s kind of the tune up time before we renew, and then we help you renew and then retain so that it’s, it’s a, it’s a sort of lifecycle approach, not just transactional. [00:22:55] Vince Menzione: Oh, I, I hear. Talk and, you know, I talk to different people in the industry about the SMBs, the MSPs in the SM B market, uh, that some of these organizations are very much, they’re very technical. [00:23:07] Yeah. Like they’re technical folks. Sometimes they’re not sales folks or they’re not consulting type folks. Yes. So how do you help them overcome some of those challenges or those gaps? I mean, I know some of it’s through the academy. [00:23:19] Oguo Atuanya: Yeah. [00:23:19] Vince Menzione: Do you help them also with selecting like, how do they think about their organizational structure to have the right people in the right seats and those types of [00:23:26] Oguo Atuanya: things and that, that’s, that’s, [00:23:27] Vince Menzione: yeah. [00:23:27] Oguo Atuanya: All what the MIP playbook, that’s, and the process is all about Nice. It’s, it’s, Hey, how do we expand your horizon, you know, beyond just providing the technical aspect things, how do you understand the business? How do you go about conversations to discover, right, your, uh, SMB, right? And once you discover, how do you go about architecting, you know, a value framework that includes, you know, maybe looking at the organization and suggesting agents and then, you know, when you land them, right? [00:23:59] What’s the, um, optimization, you know, process beyond just landing them. So it’s, it’s helping them. [00:24:08] Vince Menzione: Make transit, become business [00:24:09] Oguo Atuanya: consultants. [00:24:09] Vince Menzione: Right, exactly. Which is what they need to do. [00:24:11] Oguo Atuanya: Yeah. The, in this era, you really need to understand what your SMB is doing because, you know, think about it for the longest, this sort sub, you know, consultative approaches were only sort of reserved for enterprise. [00:24:26] Vince Menzione: Yeah, that’s right. [00:24:27] Oguo Atuanya: But when you look at how, you know, the solutions that we sell, I change, they’re really enterprise solutions now that are in SMB. Right. You have to sell that way. You have to engage that way. Right? So that, that’s, that’s a key differentiator between being an MSP and an MIP, bringing that intelligence into you applying, you know, an intelligent workflow to the way your SMB conduct that, sorry, conducts their business. [00:24:56] Vince Menzione: So tell, take me through, uh, what the ideal MMSP or MIP looks like to you. Like what is the. The, the top of the top and to the right. And then where do you see the challenges? Why do some organizations or, or, ’cause I’m sure there are some that struggle, whether it’s 10%, 20%. [00:25:14] Oguo Atuanya: Yeah. Yeah. [00:25:15] Vince Menzione: Because it’s, it’s, it’s a continuum. [00:25:16] It’s a, it’s a cycle to get from, from point A to point B for a lot of these organizations. Right? [00:25:21] Oguo Atuanya: Yeah. So [00:25:21] Vince Menzione: what do you see from the challenges they need to overcome and, yeah, so, so the, [00:25:25] Oguo Atuanya: the, the optimal MSP looks like what we just described, right? Yeah. Right. You have an organization that thinks through the process that way, set up. [00:25:33] Right. [00:25:34] Vince Menzione: And they become an ongoing consultant. They help them through the process. They understand ai. Right. This is another thing too, right? Organizations, I mean, are struggling right now with their [00:25:43] Oguo Atuanya: Yeah, absolutely. [00:25:44] Vince Menzione: Their people. [00:25:45] Oguo Atuanya: It’s gotta be the baseline. [00:25:47] Vince Menzione: Yeah. [00:25:47] Oguo Atuanya: You know, these days, understanding ai, understanding the agent, you know, journey. [00:25:53] Uh, what works well is, um, you know, you, um, you know, you, you. You have to be able to design, um, land a scalable, secure, uh, environment, um, [00:26:13] Vince Menzione: secure. [00:26:16] Oguo Atuanya: So, so security is key here, [00:26:20] Vince Menzione: right? I keep thinking about Claude, what’s happened just in the last several weeks. Yeah. In our industry with people putting things up on, through, through open browsers. [00:26:28] Yeah. [00:26:29] Oguo Atuanya: Yeah. [00:26:29] Vince Menzione: To Claude and to. Different tools. [00:26:31] Oguo Atuanya: Yeah. Yeah. [00:26:32] Vince Menzione: And if you’re an SM B and you’re trying to lock down your environment’s, don’t want, that’s, you don’t want your data exposed. [00:26:37] Oguo Atuanya: That’s why security is [00:26:38] Vince Menzione: huge, [00:26:39] Oguo Atuanya: is key. But, you know, one of the things we recommend is start very specific. Uh, it could be a bundle that includes, you know, could be co-pilot, could be some other AI pillar. [00:26:52] Uh, and then it has to be, you know, a security layer. [00:26:57] Vince Menzione: Yeah. [00:26:58] Oguo Atuanya: Uh, to that. Then there has to be an enablement, you know, services layer to that as well, right? So, um, you build secure, um, you land, uh, and then skills develop key, right? And then monetization. You have to be able to hit those levels, uh, to be able to survive in this world. [00:27:22] You’re no longer just selling. Tools. [00:27:27] Vince Menzione: Yes. At margins, [00:27:30] Oguo Atuanya: flat margins. So the tool, the tool sprawl, um, is what takes a lot of margins away. [00:27:37] Vince Menzione: Yes. [00:27:37] Oguo Atuanya: From the equation. [00:27:38] Vince Menzione: Right? Tell, tell us about that. ’cause I, I, I remember even back in my Microsoft days, yeah, we would go in and, and have partners that were successful that would say. [00:27:47] In fact, the ones that are most successful would basically tell the customer, you already own it. Like you have a, you have an enterprise agreement and it has all the capabilities you need to run your enterprise, and you’re buying all these other one-off solutions and trying to patch them into your, into your portfolio of your, your solution set. [00:28:04] Oguo Atuanya: Yeah. Nobody, nobody, especially in SB, nobody wants any more tools. [00:28:08] Vince Menzione: No, I can [00:28:09] Oguo Atuanya: imagine. Um, you, you’ve gotta sort of assemble this thing into a platform that works. [00:28:14] Vince Menzione: Yep. [00:28:15] Oguo Atuanya: Right. And it’s gotta be repeatable. If it’s not repeatable, then you’re not driving the frequency. Right. It’s gotta be scalable. Um, ’cause if it’s scalable, then you’re going into, um, that kind of sprawl where people start thinking they need to replace gaps with more tools. [00:28:32] Yeah. Nobody needs. Right. [00:28:34] Vince Menzione: And that creates more vulnerability by putting [00:28:36] Oguo Atuanya: Absolutely. [00:28:37] Vince Menzione: Yeah. [00:28:37] Oguo Atuanya: Absolutely. Yeah. It’s [00:28:39] Vince Menzione: fascinating. So [00:28:40] Oguo Atuanya: it’s, it’s a different, um. Sort of engagement and I, I’m refraining from saying it to different kind of sell because the connotation of sell is you transact and you’re gone. It’s a full lifecycle engagement model. [00:28:56] Yeah. [00:28:56] Vince Menzione: I think what you’re doing is you’re enabling the evolution of this market. [00:29:01] Oguo Atuanya: Yeah, [00:29:01] Vince Menzione: that’s the way I would say it. [00:29:02] Oguo Atuanya: Well, that, that’s exactly what we’re trying to do with, um, the shift from MSP to MIP is. Um, we’re driving the transformation in SMB. [00:29:12] Vince Menzione: Yeah. [00:29:13] Oguo Atuanya: I, I mean, the ultimate goal is to get that MIP channel as intelligent or even more intelligent and agile than any enterprise IT department. [00:29:23] Yes. ’cause they are the, [00:29:24] Vince Menzione: they are ones, the enterprise IT department [00:29:26] Oguo Atuanya: for that customer. Yeah. The, the word trusted advisor is gonna take a very, you know, it’s [00:29:31] Vince Menzione: fascinating, [00:29:31] Oguo Atuanya: more serious connotation in this space. Because the SMBs are dependent on you as the MMIP for that. [00:29:39] Vince Menzione: Yeah. Let’s talk, we, we had a session on marketplace yesterday. [00:29:42] Oguo Atuanya: Yeah. [00:29:43] Vince Menzione: Um, you have been a great driver now through, especially through this new program, the new unified marketplace. [00:29:50] Oguo Atuanya: Yeah. [00:29:50] Vince Menzione: Uh, PAX eight is stood, stood above and beyond and doubled sales, I think is what I thought I heard. Take, take us through some of the, [00:29:58] Oguo Atuanya: well, I mean, uh, uh, a marketplace. Uh, marketplace sales has grown exponentially, [00:30:04] Vince Menzione: exponentially, [00:30:04] Oguo Atuanya: right? [00:30:05] Um, um, this partnership with Microsoft is really all about for the first time, um, integrating, you know, both the, uh, Microsoft, uh, marketplace and the P State marketplace into the MSP delivery, you know, system. Right? What does that mean for the MSP? It means that for the first time, the MSP is gonna have an ability to, um, you know, uh, bundle seamlessly or package seamlessly. [00:30:36] I know from a Microsoft Yeah. Package seamlessly. Um, you know, so Microsoft, uh, solutions and third party solutions that are complimentary again, to driving the outcomes that, you know, uh, the SMB needs. It’s really all about provisioning. Um, and, um, you know, building those solutions intelligently and, and dynamically, right? [00:31:05] Where it’s very scalable, right? So that, that’s sort of what the intelligence and the, the dexterity of our marketplace, uh, does. Right? So, so it’s, it’s, it’s creating, you know, um, provisioning, building, uh, transacting. Then really managing in a very automated fashion. Right. So that’s what the MSP gets. Yes. [00:31:32] The vendor, like Microsoft and other vendors remove the guesswork from, is this actually gonna hit the mark for, uh, SMBs? ’cause we do that curation through the discovery when we, you know, integrate marketplaces. Make sure that those solutions, those agents that land in the marketplace are SMB applicable. [00:31:57] ’cause the other thing we, we, we see in the marketplace, and I’m using the general marketplace is, um, a lot of companies will tell you that they have SMB solutions or agents. Yes, in the marketplace. And then you go into the marketplace and these are really enterprise, enterprise [00:32:14] Vince Menzione: solutions. Solutions that are [00:32:15] Oguo Atuanya: being forced down into SMB. [00:32:18] Well, you can’t do that these days ’cause you have to hit that, you know, customer, um, precision when you’re driving, you know, outcome based solutions. You have to be precise. [00:32:29] Vince Menzione: What is, what is the curation process for? Um, I’m an SMB customer. I come to the MSP. And you help at your marketplace level, it sounds like you help design what the right solution is. [00:32:42] Oguo Atuanya: Yeah. Yeah. [00:32:42] Vince Menzione: So what, tell, take us through that process real quick. [00:32:45] Oguo Atuanya: Yeah. So, um, you know, we have a set of folks internally. Along with our PXI labs people. [00:32:52] Vince Menzione: Okay. [00:32:53] Oguo Atuanya: When we’re actually intaking, you know? So [00:32:56] Vince Menzione: you’re using AI as well on that side of Yeah. We use AI Doing your discovery process for the customers. Yes. [00:33:02] Using [00:33:02] Oguo Atuanya: AI as well. It, it uses ai, the rules that are being written into it, you know, [00:33:06] Vince Menzione: it [00:33:06] Oguo Atuanya: processes, Hey, it’s gotta be applicable from an SMB perspective. Right. This [00:33:10] Vince Menzione: is very cool. [00:33:11] Oguo Atuanya: Right. So, um, you know, we, we do that, we ensure that it’s, um. It’s applicable. There’s no guesswork. Right. Then we put it on the, um, on the agent store. [00:33:22] Right. And then, um, you know, we help the, uh, uh, MSPs, um, architect and fit solutions around the agents, you know, for very specific outcomes. That’s, uh, so it’s, [00:33:36] Vince Menzione: this is fascinating. [00:33:37] Oguo Atuanya: It’s a very curated process. [00:33:39] Vince Menzione: Yeah. So for, um, the market, the MSP market or MIP market that are watching and listening today, and maybe they’re not with PAX eight yet. [00:33:49] Like what would, what would be the, the, I mean you’ve already described what the differentiation Yeah. Just, I’m just thinking out loud here. Like what would you say to them today, especially as this market is changing, not your market, but the, just the technology sector, the, the shifts are happening so fast right now. [00:34:07] What would be the. I guess the one piece of advice you would give to this community of technology companies out there that they should think about for 10 26. [00:34:18] Oguo Atuanya: It’s, it’s really refrain from Yeah. Selling just tools and infrastructure. Yeah. [00:34:30] Vince Menzione: Which is the way a lot of them have been structured. That’s right. [00:34:32] They’ve done right. [00:34:33] Oguo Atuanya: Yeah. Think about [00:34:34] Vince Menzione: they’ve gone down a road with a vendor because they got great margins for some reason. [00:34:37] Oguo Atuanya: Yeah. So understand your customer, the space they’re playing and how you can build, you know, solutions, uh, for them. Be specific vis-a-vis the solutions that you’re building. Right. [00:34:50] Again, um. I was having a conversation yesterday with Nina Hard, and we’re talking about the high heat of, uh, traffic verticals, right? Yeah. Uh, you know, things like healthcare, uh, things like financial services, right? Be very specific in the solutions that you’re building, right? Don’t experiment too much land on what an applicable solution is. [00:35:18] Vince Menzione: Yeah. Predictable [00:35:18] Oguo Atuanya: solution. Make it repeatable, make it. Scalable. Emphasize on the upscale and enablement right, and focus on the monetization. Understand exactly how you’re gonna articulate the value add and the ROI. To [00:35:40] Vince Menzione: To the customer. [00:35:41] Oguo Atuanya: The SMB. [00:35:41] Vince Menzione: Yeah. [00:35:42] Oguo Atuanya: Because that’s where a lot of folks struggle, right. They still cannot do all that, [00:35:47] Vince Menzione: and they get stuck on the cost to the customer. [00:35:50] They get hung up, I guess, is what I would say. Right. They don’t, they don’t articulate the value enough. [00:35:55] Oguo Atuanya: Well, they’re not selling outcomes. [00:35:57] Vince Menzione: They’re not selling outcomes. They’re selling, [00:35:58] Oguo Atuanya: they’re trying to piece together tools. [00:36:00] Vince Menzione: Hot [00:36:00] Oguo Atuanya: and hot [00:36:01] Vince Menzione: tools, [00:36:01] Oguo Atuanya: spot applications. [00:36:02] Vince Menzione: Tools, tools is the best way to [00:36:03] Oguo Atuanya: Yeah. [00:36:04] Vince Menzione: To describe it [00:36:04] Oguo Atuanya: to [00:36:05] Vince Menzione: the [00:36:05] Oguo Atuanya: company and all else spills come to Pax it. [00:36:07] Yes. Teach you how to do it. [00:36:09] Vince Menzione: Well, I, I’m fascinated to join you in June at Beyond. [00:36:13] Oguo Atuanya: Yeah. [00:36:13] Vince Menzione: Um, same [00:36:15] Oguo Atuanya: here. [00:36:15] Vince Menzione: So dates again. [00:36:18] Oguo Atuanya: Vincent, you put me, I think it’s, uh, June 7th to the ninth. [00:36:21] Vince Menzione: June 7th to the ninth. [00:36:22] Oguo Atuanya: And this is, uh, in Salt Lake City. In Salt Lake City [00:36:25] Vince Menzione: this [00:36:25] Oguo Atuanya: year. [00:36:25] Vince Menzione: Salt [00:36:25] Oguo Atuanya: Lake [00:36:26] Vince Menzione: year. Yeah. You had it, you had it in a different in Colorado last year [00:36:28] Oguo Atuanya: we had it in Denver. [00:36:29] So this is actually, this is actually, um, this is [00:36:32] Vince Menzione: your hometown, [00:36:33] Oguo Atuanya: the company. Yeah. This is, this is the mainstream. Beyond. So [00:36:36] Vince Menzione: I love [00:36:37] Oguo Atuanya: it. This is a big event. [00:36:38] Vince Menzione: Yeah. [00:36:38] Oguo Atuanya: Right. ’cause we also have regional events. [00:36:40] Vince Menzione: Yeah. Like four or 5,000 people. I think last year [00:36:43] Oguo Atuanya: it was right around three to 4,000. Three to 4,000 last year. [00:36:45] I think we’re gonna get, you know, more than that. Yeah. In, in, uh, salt Lake City. Then of course we have, um, a regional beyond. We just had the Em me version in, um, Berlin. Um. Netherlands, [00:36:56] Vince Menzione: Netherlands [00:36:57] Oguo Atuanya: after that. [00:36:57] Vince Menzione: But you did Berlin last year? We [00:36:59] Oguo Atuanya: did Berlin. Berlin last I knew years ago. Next year we’ll be in, uh, uh, Copenhagen. [00:37:03] Vince Menzione: Okay. [00:37:03] Oguo Atuanya: And then we’ll also have, um, uh, Asia version. Nice. Uh, in 27 [00:37:08] Vince Menzione: Milano. Maybe the year after would be good. [00:37:11] Oguo Atuanya: We, we, we need to arrange, I’ll work with, um, uh, you know, uh, MCEO. Harold. [00:37:16] Vince Menzione: I love it. I love it. [00:37:17] Oguo Atuanya: Yeah. [00:37:17] Vince Menzione: Um. I would, uh, so I have one question. I might’ve asked you this question before, but I would love to just ask you now. [00:37:24] ’cause times have changed. Our lives change, but this is my favorite question. I ask all my guests, especially all my good friends like you, you’re hosting a dinner party and you can host a dinner party anywhere in the world. It might be here, it might be in Houston, it might be in Kenya, it might be anywhere. [00:37:41] We maybe, maybe it’s in EMEA or AsiaPac. Um. You can invite any three guests from the present or the past to this amazing dinner, whom would you invite? A guo and why? [00:37:55] Oguo Atuanya: So this one always gets me because [00:37:58] Vince Menzione: I love that. [00:37:59] Oguo Atuanya: Yeah. So, you know, you and I have talked before, right? So there’s a standing, uh, invitation for my mom, you know, who know? [00:38:05] Love that. Yes. Swear a while ago. [00:38:07] Vince Menzione: Yes. Yes. [00:38:07] Oguo Atuanya: And then, you know, my sister also who [00:38:09] Vince Menzione: passed [00:38:10] Oguo Atuanya: away, passed away in May [00:38:10] Vince Menzione: last year. [00:38:11] Oguo Atuanya: So I’d love to have this tea because, you know. [00:38:14] Vince Menzione: Some great conversations. We’ll see how [00:38:15] Oguo Atuanya: he’s doing and, you know, and check [00:38:17] Vince Menzione: in with [00:38:17] Oguo Atuanya: how, how, how things, um, are going and now Wow. This third one, [00:38:24] Vince Menzione: who’s the third one? [00:38:26] Oguo Atuanya: This third [00:38:26] Vince Menzione: one is, he talked about your son a little bit the last couple of days. Yeah. Days. But I don’t think, [00:38:30] Oguo Atuanya: I don’t think he’s, he wants to be bored. [00:38:33] Vince Menzione: Yeah. [00:38:33] Oguo Atuanya: Having, having, um, a dinner with you [00:38:35] Vince Menzione: and you’ll be there. So now we need to ask add one more [00:38:38] Oguo Atuanya: person. Yeah. We need to add one more person. I’m thinking about that. [00:38:42] MSB. Who’s become an MIPI [00:38:46] Vince Menzione: love it. [00:38:47] Oguo Atuanya: I [00:38:47] Vince Menzione: would [00:38:47] Oguo Atuanya: love to have him at the, or her at the table. [00:38:50] Vince Menzione: Yes. [00:38:51] Oguo Atuanya: And, and talk about what that journey was like. [00:38:53] Vince Menzione: I love it. I love it. Well, that’ll be a fun dinner and I might come by and bring dessert or something. [00:38:58] Oguo Atuanya: You, [00:38:58] Vince Menzione: you, you, [00:38:59] Oguo Atuanya: you’re [00:38:59] Vince Menzione: always maybe just stop by and say, [00:39:00] Oguo Atuanya: you’re always welcome. [00:39:01] Vince Menzione: I’d love to meet your mom and your sister. So [00:39:03] Oguo Atuanya: thank you Vince. [00:39:04] Vince Menzione: Um, you are a great friend. I’m so excited to have you here in the room. Your organization is doing incredible things and we love having you as part of ultimate partner in our community. So, so great to see you again, my friend. [00:39:18] Oguo Atuanya: Appreciate it, Vince. [00:39:19] It’s always a, a pleasure being here with you and seeing you and, uh, I can’t wait to see you beyond. [00:39:24] Vince Menzione: I love [00:39:24] Oguo Atuanya: it folks out there. It’s selling out. So [00:39:26] Vince Menzione: babe, [00:39:27] Oguo Atuanya: get our, [00:39:27] Vince Menzione: get your tickets [00:39:28] Oguo Atuanya: soon. June 7th to ninth. It’s, uh, the biggest show in the MSU [00:39:31] Vince Menzione: world. It’s the biggest show. And then we, uh, is also gonna participate, I believe, at our, at our Bellevue event, Bellview Forum, which will be an incredible event. [00:39:39] Yeah. And May 13th, May 11th, through the 13th. I want to thank you for watching. I wanna thank you for listening to this episode of The Ultimate Eye, to partnering and following our YouTube channel, ultimate Partner, and for being part of our community at Ultimate Partner. Thank you so much. Thank you so much. [00:39:55] Thank you. Don’t forget, ultimate Partner Live is coming soon, may 11 through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Pax, Michael, and Rob continue their exploration of the Predator movies with Stephen Hopkins's Predator 2. Set 10 years after the first movie - and during another heatwave - a group of Predators come to Los Angeles to hunt drug gangs and maybe a maverick cop or four.

Mike and Pax discuss the Walter Hill directed Wild Bill starring a cast of thousands including Jeff Bridges, Ellen Barkin, and John Hurt.

Social Media is like the beast that never sleeps. In this episode, I have two experts to argue both social media philosophies. Should you use a pack that's done for you, so you can set it and forget it? Or should you focus on more custom content for your church instagram feeds? Find out, listen to the debate, and you decide! [FREE] HYBRID STRATEGY GUIDE https://www.patreon.com/posts/complete-guide-142500019?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Having officially dubbed ourselves the After Lunch Irregulars, Pax, Jacob, Michael, and Rob talk about another Sherlock Holmes movie. This one is Herbert Ross's The Seven-Per-Cent Solution, written by Nicholas Meyer, starring Nicol Williamson as Holmes, Robert Duvall as Watson, and Alan Arkin as Sigmund Freud.

In this episode of the Be the Bridge podcast, Sarah Connatser speaks with Dorcas Cheng-Tozun about her writing, her faith, and her justice work. They discuss the importance of understanding migration and mental health theologically, the role of Made for Pax in addressing these topics, and the significance of creating welcoming spaces for all. Dorcas also shares insights from her book, Social Justice for the Sensitive Soul. The conversation highlights the need for kindness, understanding, and joy in today's world.Executive Producer - Latasha MorrisonProducer & Editor - Sarah ConnatserMusic from "Bridge" by Ellie Holcomb and used by permissionLinks:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a Recurring Donor of Be the Bridge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mental Health: Experiencing God's Care for Our Mind, Body, and SpiritMigration: Experiencing God's Care for ImmigrantsConnect with Be the Bridge:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTB YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the online community BTB Connect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Dorcas Cheng-Tozun:InstagramWebsiteLinkedInFacebookNot all views expressed in this interview reflect the values and beliefs of Latasha Morrison or the Be the Bridge organization.

We took our annual trip down Boston for PAX East 2026. PLAYERS: Travis Colenutt (Bluesky) Katie Lesperance (Bluesky) Flora Merigold (Bluesky) Alex Martin SHOW NOTES: 0:00 - Intro 1:50 - Alex's First PAX and Where To Find Jacob 04:00 - Grave Seasons 10:10 - Crystalmancers and Interview with Jack Perkins (Creative Lead) - 19:00 - Canvas City 24:00 - Replaced 30:20 - Inkblood 36:00 - Memoria Wake 41:00 - Ghost Eater 49:15 - Well Dweller 54:30 - Honorable Mentions Escape From Duckhov Kiln Alpine Trainer The Secret of Crystal Mountain Super Blowfish Castle Avatar The Last Airbender Heartlinks: A Puzzle Called Love Desolus Gnaw Unholy Roller Fading Echo The Lone Sword 1:08:45 - PAX 2026 Final Thoughts 1:16:30 - Outro BLUESKY: leftbehindgameclub.bsky.social DISCORD: The Left Behind Game Club is a monthly game club podcast that focuses on positivity and community. To talk to members of the community, join our Discord server!

In this episode we talked about PAX and McNasty's first Slackjaw concert! Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael, Pax, and Rob finish this month's lounge talking about chocolate, Groundhog Day theories, writing, The Bride!, a new job, and Dark Horse Indiana Jones comics.

Jesse is back from PAX and he's brought "People of Note" Director Jason Wishnov with him!  Are you ready to geek out this weekend? Join Jesse and Dodger on the Geekenders podcast as they bring you the ultimate dose of geekiness. From their hilarious banter to their in-depth discussions, this is the podcast you've been waiting for. Follow them now and discover why they are the number one geek podcast without a doubt. Subscribe and let the geeking begin!Theme by: MegaRanAnimated Intro by: JulesDrawzWant to watch live, tune in to Dodgers twitch every Friday at 11am est/8am pst : https://www.twitch.tv/dexbonusHosted on Audioboom. See https://audioboom.com/about/privacy for more information.

Support my work on Patreon- https://patreon.com/realdavejackson Discord, Socials and more- https://linktr.ee/talesfromthebacklog Dave recaps 13 indie games that he played on the PAX East 2026 show floor. TIMESTAMPS 0:00 Intro 0:25 The Secret of Weepstone 2:05 Throwback! Jai-Alai Heroes 2:59 Canvas City 3:51 DREADMOOR 5:03 Fractured Blooms 6:20 GNAW 7:31 Valor Mortis 8:32 Well Dweller 9:39 Never's End 11:17 ZWAARD 12:15 Project Lexa 13:37 Backyard Baseball 15:20 Tainted Grail: The Fall of Avalon 16:31 Wrap-Up 17:06 More Indie Game Coverage! 17:52 Outro and How to Support Game links: The Secret of Weepstone- https://store.steampowered.com/app/3702100/The_Secret_of_Weepstone/ Throwback! Jai-Alai Heroes- https://www.astrocrow.com/throwback Canvas City https://store.steampowered.com/app/3226830/Canvas_City/ DREADMOOR https://store.steampowered.com/app/3629430/DREADMOOR/ Fractured Blooms https://store.steampowered.com/app/3730310/Fractured_Blooms/ GNAW https://store.steampowered.com/app/2306490/GNAW/ Valor Mortis https://store.steampowered.com/app/2828710/Valor_Mortis/ Well Dweller https://store.steampowered.com/app/3699590/Well_Dweller/ Never's End https://store.steampowered.com/app/1999930/Nevers_End/ ZWAARD https://store.steampowered.com/app/2251170/ZWAARD/ Project Lexa https://store.steampowered.com/app/3162890/Project_Lexa/ Backyard Baseball https://store.steampowered.com/app/3935020/Backyard_Baseball/ Tainted Grail: The Fall of Avalon https://store.steampowered.com/app/1466060/Tainted_Grail_The_Fall_of_Avalon/ Music used: High Above the Land (The Flying Machine)- Jake Kaufman (Shovel Knight) Various tracks from The 16-Bit Starter Pack, composed by Bert Cole [bitbybitsound.com](bitbybitsound.com) For more PAX and indie game coverage, check out: https://theindieinformer.com/ https://www.sixoneindie.com/ https://nosmallgames.com/ https://funandgames.libsyn.com/ https://youtube.com/@crossplayconvos https://youtube.com/@danomak https://leftbehindgame.club/ https://youtube.com@NOLAnerdcast https://creators.spotify.com/pod/profile/pixelspectrum/ https://www.gamesandwich.com/ https://www.buzzsprout.com/747596 https://kzum.org/podcasts/underplayed/ https://youtube.com@CGDannyB https://youtube.com@Kimchica https://bossrush.net/ https://passthecontroller.io/ https://www.gamerheadspodcast.com/ https://www.youtube.com/@PSTrophyRoom https://datewithuspodcast.podbean.com/ https://epiloguegaming.com/ https://somanygames.co.uk/ https://dotzip.online/ https://skyboxcritics.com/ https://www.quitthebuild.com/1h1d Cover art by Jack Allen- find him at https://linktr.ee/JackAllenCaricatures

When the calendar is bare, and a game can fit in there?That's Fire Emblem: Three Houses!When you don't know what to play, but you gotta kill the day?That's Fire Emblem: Three Houses!Discussed: PAX East, C2E2, new patreon episodes, the 2010 era of roguelikes, Spelunky, FTL, different styles of motivation, Fire Emblem Three Houses, the beauty of barks, Mega Man Star Force, the worst dressage music Find us everywhere: https://intothecast.onlineBuy some merch, if you'd like: https://shop.intothecast.onlineJoin the Patreon: https://www.patreon.com/intothecast---Follow Stephen Hilger: https://bsky.app/profile/stephenhilger.bsky.socialFollow Brendon Bigley: https://bsky.app/profile/bb.wavelengths.onlineProduced by AJ Fillari: https://bsky.app/profile/ajfillari.bsky.social---Season 8 cover art by Scout Wilkinson: https://scoutwilkinson.myportfolio.com/Theme song by Will LaPorte: https://ghostdown.online/---Timecodes:(00:00) - Intro (00:23) - PAX and C2E2 (12:34) - Break (12:35) - Tidings from Jake to Rick! (13:10) - Talking about Roguelike/lites (45:53) - Break (45:55) - Fire Emblem: Three House | Somehow, Byleth returned (it was Divine Pulse) (01:15:57) - Break (01:15:58) - Megaman Star Force Legacy Collection | There is nothing that could prepare you for how complex this lore is (01:49:01) - AJ is very cool and has good podcasts and definitely is not writing this chapter text (01:49:35) - Wrapping up ---Thanks to all of our amazing patrons, including our Eternal Gratitude members:SuperThisWayNick GStarfallrondoSusan H0nlygh0stsVincent JPatrick KEd ASamantha DNorth HeroSam HSnzznGregory Mark SCmndr BiscuiticemanChristian HRydan BCaleb HArden FEye of the DuckKaleNathan EJ. H. AjoelchronoMellowMatthew BRobin LPSeekingSeakingJimmerszoey!Vinny MMattKerry KBrian MNoah DZach DChristopher TDHugo WToddChris BLukerfuffleStephen YDaniel GEric FTaran WBrendan OChris ZClayton MZach RDylan NFederico VTigerz RevengeLogan HAlan RJohn AMike LmattjanzzDavid MHeavyPixelsKaleb HTyler JCorey ZSusan HBarry TRobert RChris JBrett Allen HDan SJack SGarrett CjimiiboJohn HDirch FJim EJim WTristan LEvan BAwfulHanzomin2Aaron GJean HTodd Nred_wagonNeilPeter BJohn VvErik MRedmage77Joshua JTony LDanny KGibson GKate Duncan BRichard MDaniel NSeth MJamesAndy HDemoEmmaLyn ECorey TCaleb WJake LJesse WMike TCodesMatt BWesleymebezacAlex LSergio LninjadeathdogRory BA42PoundMooseRobert MMichael WAndrewthis_JUSTINRyan O14.3 billion yearsBrendan KMegan BSecretAgentKoalaNoah OArcturusAndrew WhepaheChase ALoveDiesNick QChris MRBKaren HAdam FScott HAlexander SMatt HMurrayDavid PJason KMicah OKamrin HAndrew DKyle SPhilip N  ★ Support this podcast on Patreon ★

Michael, Pax, and Rob are back in the lounge a little early this month talking about Silver Age Etta Candy, Scream 7, Tom Selleck's memoir, how Les Misérables plays in 2026 Minneapolis, The Will of the Many by James Islington, and Tom Selleck movies.