Content in Practice

Sophia Hoosein [LinkedIn] and Jessica MacQueen [LinkedIn] from the Government of Alberta talk about how content works within the public sector where bureaucracy and politics are the norm. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Lisa Gibson (Twitter, LinkedIn), who leads the communications team at Microsoft Canada, talks about the content challenges that come when companies need to communicate during a crisis. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Alanna Schulz (Twitter, LinkedIn) talks about challenges to creating and managing digital content for the City of Surrey, a bustling metropolis on the south coast of British Columbia. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Padma Gillen Gillen (Twitter, LinkedIn), author of Lead with Content, talks about successful digital transformations and the success of Gov.uk. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Peter Kelly (Twitter) talks about content operations for an organization that includes 7 professional sports teams, including the NBA champion Toronto Raptors and the Toronto Maple Leafs. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Geoffrey Daniel (Twitter, LinkedIn) talks about bringing a user focus and content governance to the website of the Allard School of Law at the University of British Columbia. Produced by Kathy Wagner and Blaine Kyllo; theme music by Lee Rosevere.

Hilary Marsh is a content strategist with experience helping associations and non-profits to solve content problems. She’s worked with lawyers, nurses and doctors, and real estate agents, and shares some of the unique content challenges these organizations face. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Tourism Saskatchewan, which promotes the Canadian province and supports the local tourism industry, is undergoing a digital transformation. Elizabeth Braitenbach, manager of the communications team, is one of the leaders of this transformation. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

BC Hydro is a crown corporation that provides electricity to most of the Canadian province of British Columbia. The company's website is managed by the Digital Communications team, which is part of Corporate and Marketing Communications. The team is led by Brandon Young. Chelsea Watt is the manager of digital content and social media. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.