Podcast appearances and mentions of hilary marsh

Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent always is to glue back together content that has been disconnected by organizational silos. https://ellessmedia.com/csi/hilary-marsh/

Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of a whole-organization content strategy, the different levels of content strategy maturity, and the rise in the role of content strategists. They also discuss content management tips and tricks and why learning businesses should view their content from the consumer's point of view. Full show notes and a transcript are available at https://www.leadinglearning.com/episode330.

There is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widely discussed.  The focus for our talk was more on content strategy for intranets and for companies where content is their primary offering (like associations and non-profits) but you could apply much of what Hilary shared to all content strategy work.  Key topics included how content strategy has evolved, what organizations are doing well and not so well and much more, including: How to think about content as an investment. How content strategy for an intranet is different from content strategy for a website (or isn't). Why content strategy is an HR issue and needs to be a part of everyone's work. How to operationalize content strategy. How content management technology supports content strategy. The audience engagement journey (you have to listen to learn what this is).  About Hilary Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich nonprofit organizations and associations get better results from their content by improving their practices.  Hilary has over 20 years experience in content strategy, community management, digital transformation, digital governance, and more. She is a regular speaker at conferences like Confab and the Content Strategy Forum. She is also a guest professor at FH Joanneum University of Applied Science in Austria and the Content Strategy Professor at the University of Strasbourg in France (the only university-level course in content strategy). Hilary works primarily with non-profits, associations, and companies who want to improve their intranets. Where You Can Find Hilary: LinkedIn: https://www.linkedin.com/in/hilarymarsh/ Twitter: https://twitter.com/hilarymarsh The Content Company: https://contentcompany.biz/ The Content Strategy Community: https://content-strategy.com/ Join Hilary at: Confab in May: Content measurement that matters: Not everything that can be counted counts STC Summit in May: https://summit.stc.org/ Hilary's newsletter: https://www.contentcompany.biz/newsletter The course Hilary mentioned that she will be teaching (isn't live yet, but keep an eye out for it here): https://firehead.net/training/ Lots of content strategy tools: https://contentcompany.biz/tools, including: The Content Strategy Roadmap: Content Assessment Scorecard

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations get better results from their content by improving their practices. Content is more than just your magazine or newsletter or blog. From Hilary's perspective, content is everything an association does including event sessions you deliver, journals, clinical practice guidelines, advocacy position papers -- everything that comes back to words and pictures, audio and video that you share with the world. Content strategy is the practice of planning for the creation, delivery and governance of content that is useful, usable and effective. Many associations are missing the boat by not starting with what their audience needs and wants from them. What are the channels through which we can deliver content and how do we make sure we're doing it best? What is the CEO's role in understanding and demanding content strategy for an association? What are the obstacles associations face in developing and deploying a solid content strategy? We answer these questions and more in this fascinating episode. Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you! Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites. © 2021 Mary Byers

In episode 30 of Mission: Impact, some of the topics that Carol and her guest, Hilary Marsh discussed include: What content creation and curation means and how they differ What content strategy entails and how to develop one Why trust across staff departments is so important to a cohesive content strategy Guest Information: Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy and leading content strategy practitioner, mentor, speaker, and professor since 1999. She helps associations get better results from their content by improving their practices. Content Company's clients include the American Bar Association, American Medical Association, American Speech-Language-Hearing Association, Endocrine Society, Institute of Food Technologists, and ISPOR. Hilary oversaw the member website for the National Association of Realtors from 2005 to 2011. Hilary is a co-author of “Association Content Strategies for a Changing World” (ASAE Research Foundation, 2018), “Content Curation, Associations' Secret Weapon Against Information Overload” (self-published, 2020), and the “Leading Your Organization's Content Strategy” chapter in the 4th edition of Professional Practices in Association Management (ASAE, January 2021). Important Guest Links:  https://www.linkedin.com/in/hilarymarsh/  https://contentcompany.biz/  https://twitter.com/hilarymarsh

fusionSpan's Justin Burniske talks content creation with Elizabeth WeaverEngel, Chief Strategist of Spark Consulting, LLC and Hilary Marsh,Chief Strategist of Content Company. The post Non-Profit Tech Podcast: Cut Through The Clutter with Elizabeth Weaver Engel and Hilary Marsh appeared first on fusionSpan.

Carrie Hane Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. Carrie and I talked about: her recent decision to describe herself professionally by the activities she does instead of a job title or similar label her recent insight about the benefits of looking at content strategy as a system the problem of dealing with short-term thinking when content strategy is a long-term investment how the systems theory concepts of "stocks" and "flows" can provide a fuller picture of how content fits into an organization her hope that the idea of looking at content strategy as a system catches on and starts a conversation in the discipline how thinking about content strategy as a system can improve how agencies work with clients, and maybe even provide opportunities to deliver more and better service her ongoing efforts to learn about other domains and other disciplines and apply their insights to her work some of the fields of study that she thinks can make you a more well-rounded content strategist: statistics, psychology, marketing, relational databases, HTML, coding, design theory how studying a field like systems theory can help content strategists expand their thinking her frustration with folks who don't comprehend and appreciate the scope of content strategy how content strategy is more of a practice than a discipline the differences between the domain model used in her book and other models (systems models, mental models, ontology models, etc.) how the domain model is a useful tool for capturing the language related to a project and how it helps clients see the broader impact of her work what matters to her: "making sure people see all the pieces and can connect the dots that matter" Links to publications and people mentioned in the interview: Thinking in Systems: A Primer" by Donella Meadows You're Never Going to Sell Content Strategy blog post Aaron Bradley's blog on knowledge graphs, linked data, and semantic technologies taxonomy expert Bob Kasenchak research paper on content maturity in associations with Hilary Marsh and Dina Lewis her upcoming talk at OmnichannelX Carrie's Bio Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she's been helping organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018), a handbook for a pioneering approach to sustainable digital publishing. Today, Carrie helps make health communication more accessible and relevant along with her colleagues and clients at Palladian Partners. She has a bachelor's degree in Political Science from Northern Michigan University and a Master's in International Affairs from The George Washington University. By far the most enlightening education she has received is being the mother of boys for over 17 years. Follow Carrie: Twitter TanzenConsulting.com (blog) LinkedIn Video Here’s the video version of our conversation: https://youtu.be/Bn98ln5Cj84 Podcast Intro Transcript The field of content strategy has a lot of moving parts. Some folks try to explain it with simple publishing flow models. Carrie Hane sees content strategy more like an information ecosystem than a stream of publications. By looking at the practice as a complex system she's able to share with her clients a more complete picture of how content works. Carrie sees other benefits of looking at content strategy as a system, and she's hoping to start a conversation about this among her fellow content strategists. Interview Transcript Larry: Hi everyone.

Carrie Hane Carrie Hane sees content strategy as a complex information ecosystem, not a simple stream of publications. Looking at content strategy as a system helps her give her clients a more complete picture of how content works. Carrie and I talked about: her recent decision to describe herself professionally by the activities she does instead of a job title or similar label her recent insight about the benefits of looking at content strategy as a system the problem of dealing with short-term thinking when content strategy is a long-term investment how the systems theory concepts of "stocks" and "flows" can provide a fuller picture of how content fits into an organization her hope that the idea of looking at content strategy as a system catches on and starts a conversation in the discipline how thinking about content strategy as a system can improve how agencies work with clients, and maybe even provide opportunities to deliver more and better service her ongoing efforts to learn about other domains and other disciplines and apply their insights to her work some of the fields of study that she thinks can make you a more well-rounded content strategist: statistics, psychology, marketing, relational databases, HTML, coding, design theory how studying a field like systems theory can help content strategists expand their thinking her frustration with folks who don't comprehend and appreciate the scope of content strategy how content strategy is more of a practice than a discipline the differences between the domain model used in her book and other models (systems models, mental models, ontology models, etc.) how the domain model is a useful tool for capturing the language related to a project and how it helps clients see the broader impact of her work what matters to her: "making sure people see all the pieces and can connect the dots that matter" Links to publications and people mentioned in the interview: Thinking in Systems: A Primer" by Donella Meadows You're Never Going to Sell Content Strategy blog post Aaron Bradley's blog on knowledge graphs, linked data, and semantic technologies taxonomy expert Bob Kasenchak research paper on content maturity in associations with Hilary Marsh and Dina Lewis her upcoming talk at OmnichannelX Carrie's Bio Carrie Hane is a creative problem solver and connector of people, processes, and technology. For more than 20 years, she's been helping organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018), a handbook for a pioneering approach to sustainable digital publishing. Today, Carrie helps make health communication more accessible and relevant along with her colleagues and clients at Palladian Partners. She has a bachelor's degree in Political Science from Northern Michigan University and a Master's in International Affairs from The George Washington University. By far the most enlightening education she has received is being the mother of boys for over 17 years. Follow Carrie: Twitter TanzenConsulting.com (blog) LinkedIn Video Here's the video version of our conversation: https://youtu.be/Bn98ln5Cj84 Podcast Intro Transcript The field of content strategy has a lot of moving parts. Some folks try to explain it with simple publishing flow models. Carrie Hane sees content strategy more like an information ecosystem than a stream of publications. By looking at the practice as a complex system she's able to share with her clients a more complete picture of how content works. Carrie sees other benefits of looking at content strategy as a system, and she's hoping to start a conversation about this among her fellow content strategists. Interview Transcript Larry: Hi everyone.

Rob Mills Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) Rob sees the growing multidisciplinary nature of content work as a "fun challenge." He revels in the demands of connecting the many ops worlds that converge in his: content ops, design ops, research ops, and dev ops. Rob and I talked about: his background in journalism, data analysis, agency work as a project manager, and audience research at the BBC how the exact scope of his role as the Head of Content at GatherContent changes daily, even hourly some of the pioneers in the field of content ops: Deane Barker, Colleen Jones, Rahel Bailie, and Hilary Marsh the hallmarks of their approach at GatherContent to content operations: repeatability, scalability, systemization the three pillars of content ops: people, process, and technology how content ops can help scale operations of any size the people challenges in implementing a content operation - e.g., helping large numbers of diverse content creators to understand where their efforts fit in a workflow his efforts to scale up the amount of content they create at GatherContent (and how his 2015 self is hindering the effort) the challenges of measuring the effectiveness of legacy content the difference between being data-informed and data-driven - and the importance of trusting your instincts when reviewing content performance how he incorporates qualitative information, like reader correspondence, in his ongoing evaluation of content how the evaluation of old content can help you decide where to scale up your new-content efforts his involvement in the GatherContent product - proofing content, helping with onboarding scripts, etc. the importance of workflow in content operations insights from workflow masterclasses he has conducted on how long it takes to produce a "typical" piece of content - 15 hours for a 750-word web page, e.g. the hazards of underestimating the time and effort it takes to create content, especially when you're scaling operations how having clearly articulated workflows can help instill accountability and visibility (not blame or finger-pointing) and identify and deal with bottlenecks how tools like workflows and style guides can make folks' lives easier - by showing them how they fit into the process and clarifying their roles how the very nature of a workflow can inspire reflection on how to improve it the growing multidisciplinary nature of content work how the convergence of content ops, design ops, research ops, and dev ops are creating a "fun challenge" for folks who work with content Rob's Bio Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is responsible for organizing, producing, and publishing all GatherContent's educational webinars, books, and assets. He's a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert has written for leading web publications including UX Booth, Content Marketing Institute, Smashing Magazine, and WebTuts. He has spoken at events including Confab, ContentEd, LavaCon Conf, and Content Strategy Forum amongst others. You can find him on Twitter @RobertMills. Video Here's the video version of our conversation: https://youtu.be/bbCW0YmAXXk Podcast Intro Transcript If you publish digital content at any scale, you are running a content operation. It might be a single informal workflow that adds one or two posts to your blog every month. Or you might be running a huge multimedia, omnichannel operation that publishes around the clock. As the head of content at GatherContent,

Rob Mills Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) Rob sees the growing multidisciplinary nature of content work as a "fun challenge." He revels in the demands of connecting the many ops worlds that converge in his: content ops, design ops, research ops, and dev ops. Rob and I talked about: his background in journalism, data analysis, agency work as a project manager, and audience research at the BBC how the exact scope of his role as the Head of Content at GatherContent changes daily, even hourly some of the pioneers in the field of content ops: Deane Barker, Colleen Jones, Rahel Bailie, and Hilary Marsh the hallmarks of their approach at GatherContent to content operations: repeatability, scalability, systemization the three pillars of content ops: people, process, and technology how content ops can help scale operations of any size the people challenges in implementing a content operation - e.g., helping large numbers of diverse content creators to understand where their efforts fit in a workflow his efforts to scale up the amount of content they create at GatherContent (and how his 2015 self is hindering the effort) the challenges of measuring the effectiveness of legacy content the difference between being data-informed and data-driven - and the importance of trusting your instincts when reviewing content performance how he incorporates qualitative information, like reader correspondence, in his ongoing evaluation of content how the evaluation of old content can help you decide where to scale up your new-content efforts his involvement in the GatherContent product - proofing content, helping with onboarding scripts, etc. the importance of workflow in content operations insights from workflow masterclasses he has conducted on how long it takes to produce a "typical" piece of content - 15 hours for a 750-word web page, e.g. the hazards of underestimating the time and effort it takes to create content, especially when you're scaling operations how having clearly articulated workflows can help instill accountability and visibility (not blame or finger-pointing) and identify and deal with bottlenecks how tools like workflows and style guides can make folks' lives easier - by showing them how they fit into the process and clarifying their roles how the very nature of a workflow can inspire reflection on how to improve it the growing multidisciplinary nature of content work how the convergence of content ops, design ops, research ops, and dev ops are creating a "fun challenge" for folks who work with content Rob's Bio Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog. He is responsible for organizing, producing, and publishing all GatherContent’s educational webinars, books, and assets. He’s a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert has written for leading web publications including UX Booth, Content Marketing Institute, Smashing Magazine, and WebTuts. He has spoken at events including Confab, ContentEd, LavaCon Conf, and Content Strategy Forum amongst others. You can find him on Twitter @RobertMills. Video Here’s the video version of our conversation: https://youtu.be/bbCW0YmAXXk Podcast Intro Transcript If you publish digital content at any scale, you are running a content operation. It might be a single informal workflow that adds one or two posts to your blog every month. Or you might be running a huge multimedia, omnichannel operation that publishes around the clock. As the head of content at GatherContent,

This week's guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, they will also share ideas for identifying pain points, establishing governance policies, and getting buy-in from the top to help guide a content strategy project—tactics that can be applied to any organization, association or not.

Hilary Marsh is a content strategist with experience helping associations and non-profits to solve content problems. She’s worked with lawyers, nurses and doctors, and real estate agents, and shares some of the unique content challenges these organizations face. Produced by Kathy Wagner and Blaine Kyllo, theme music by Lee Rosevere.

Chatting about content and writing with Ahava Liebtag, plus, a call from Hilary Marsh to chat about how to get stakeholders to buy into content strategy.

Hilary Marsh, president and chief strategist of the Content Company, talks on the roles of content strategists, how the landscape is changing, plus advice on getting started in the industry.

On the Brand Storytelling podcast, we preview the upcoming Content Strategy Forum with Lennie Beattie from Content Ark. The event brings together the best minds in content strategy to explore new ideas and learnings from the past year.  After stops in Paris, London, Cape Town, Helsinki and Frankfurt, the forum is making it's way to Melbourne with Kristina Halvorson from Braintrust and Hilary Marsh from The Content Company headlining the talks.