Podcasts about Marketing communications

Host Richie Tevlin talks with Heather Walter Director of Marketing Communications at Visit Bucks County and Ryan Seiz Owner of Warwick Farm Brewing. Expedition Bucks County's third collaborative county wide beer as part of the Bucks County Ale Trail is now out. The Ale Trail in 2019 which has grown to more than 30 breweries and taprooms and engaged over 25,000 visitors through passports 80,000 tracked brewery visits & 8,500 prizes redeemed.   Bucks County Ale Trail: Ale Trail https://www.visitbuckscounty.com/ @VisitBucksPA _____________________________________________ THANK YOU TO OUR SPONSORS: Zilka & Co Brewing Supplies: https://zilkaandcompany.com/elementor-1120/ Email: brad@zilkaandcompany.com 818-400-7323 - Brad Adelson - Technical Expert   The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Email: pmcdonald@paddymaccpa.com 267-566-4077 - Patrick McDonald - Licensed CPA _______________________________________   EPISODE NOTES: Mentioned Breweries Neshaminy Creek Brewing - Croydon, PA Free Will Brewing - Perkasie, PA Broken Goblet Brewing - Bensalem, PA Warwick Farm - Jamison, PA Mystic Ways Brewing - Perkasie, PA Van Lieus Brewing - Perkasie, PA Artifact Brewing - Hatboro, PA Geronimo Brewing - Doylestown, PA Human Robot - Epi 10, 15, & 62 - Philadelphia, PA Triumph Brewing - New Hope, PA The Proper Brewing - Quakertown, PA Vault Brewing - Yardley, PA  Newtown Brewing - Newtown, PA Naked Brewing - Bristol, PA 21 Locks Brewing - Morrisville, PA Bitchin Kitten Brewery - Morrisville, PA - Closed 2025 Bissell Brothers - Portland, ME Mentioned People Bill Covaleski - Co-Founder of Victory Brewing Jay Trauger - Head of Operations at Warwick Farm Brewing Evan Blum - Epi 1 & Epi 21- Co-Founder of BrewedAt Brian Phillips - Beer Label Designer Claudia Murtha - Social Media & Content Manager at Visit Bucks County Rich Wagner - Epi 50 - Philadelphia Beer Historian  Mentioned Businesses Sesame Place Philadelphia VisitPA - Tourism Organization VisitPhilly - Tourism Organization Bandwango - Mobile Passport Platform Untappd - Beer Rating Platform Byers' Choice - Christmas Store Shady Brook Farm  Peddler's Village Washington Crossing  Bishop Estate Winery Bowman's Hill Wildflower Preserve Hops and Hardware Distillery Daddy Tom's Cocktail Lounge Itri Wood Fired Pizza Home Waters Coffee Ashlynn Distillery Peace Valley Lavender Farm Trolley Barn Public Market Dog & Bull Taphouse and Kitchen Fonthill Castle  Herman's Coffee Hollow House Farms Coleman Hay Farms BrewedAt - Beer Marketing Agency Pennsbury Manor Owowcow Creamery _______________________________________ What We Drank? Expedition Bucks County Pilsner | 5.0% Warwick Farm Brewing & Bucks County Breweries ---------------------------------- _______________________________________ STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Savez-vous que le 107.7 Radio-Vinci Autoroutes attire plus de 4 millions d'auditeurs lors des pics d'audiences, surtout pendant les périodes de départ en vacances ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RFE Publicité, pour explorer en profondeur les spécificités de cette radio unique en son genre. Hélène nous dévoile les secrets de son succès, notamment sa capacité à fournir des informations en temps réel sur le trafic, un atout majeur pour les conducteurs en quête de sérénité sur la route. Au fil de la conversation, nous découvrons comment cette radio se distingue dans le paysage médiatique grâce à son approche centrée sur l'humain, un élément fondamental de l'ADN de RFE et de Radio Vinci Autoroutes . La programmation musicale, soigneusement élaborée, joue également un rôle essentiel dans l'attraction des auditeurs, rendant l'écoute à la fois agréable et engageante. Avec des chiffres impressionnants et une analyse des médias approfondie, cet épisode met en lumière les opportunités stratégiques qu'offre Radio Vinci Autoroutes aux annonceurs désireux d'optimiser leur stratégie de communication. Hélène partage des insights précieux sur l'impact de cette radio sur la mémorisation publicitaire, une thématique cruciale pour toute agence de communication et annonceurs souhaitant maximiser l'efficacité de ses campagnes. En effet, l'expérience client est au cœur des préoccupations, et la radio se positionne comme un acteur incontournable dans le domaine de la radio. Ce podcast est une véritable mine d'or pour ceux qui souhaitent comprendre les tendances du marketing à adopter. Ne manquez pas cette occasion d'écouter des conseils d'experts en rmarketing / communication et de découvrir comment L'Instant MARKETING COMMUNICATION peut vous aider à naviguer dans les défis actuels du secteur. Que vous soyez un professionnel du marketing, un passionné de communication ou simplement curieux des nouvelles tendances, cet épisode vous fournira des clés pour enrichir votre plan de communication et renforcer votre identité grâce notamment à l'audio et votre identité sonore. Rejoignez-nous pour un décryptage des tendances événementielles et une analyse des performances podcast qui vous permettra de rester à la pointe de l'innovation. Écoutez dès maintenant et plongez dans le monde fascinant de la communication et du marketing avec L'Instant MARKETING COMMUNICATION de Florian Grimault! Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Tim Semelin are joined by Edward Bell, General Manager of Brand Insights and Marketing Communications at Cathay Pacific, to discuss how one of Asia's most iconic airlines is exploring Web3 and the metaverse.Edward shares how Cathay has built an internal cross-functional task force—spanning marketing, digital experience, IT, legal, and social teams—to explore the opportunities of Web3 in a thoughtful and structured way. Unlike luxury and fashion brands that rush to “be first,” Cathay is taking a more measured approach, focusing on delivering genuine value to customers rather than short-term stunts.The conversation highlights Cathay's vision of Web3 as an innovation engine—a lower-risk space where the airline can experiment with new ideas, build community engagement, and inspire curiosity about travel. Edward emphasises that the goal is not to replace real-world travel with virtual experiences, but to complement it—sparking the desire to explore destinations in real life.They also explore broader themes, from how airlines balance Web2 and Web3 priorities, to the growing role of community in brand building, to the cultural shifts Web3 represents. Edward draws parallels with how David Bowie helped drive social change through music, suggesting that Web3 could be a similar catalyst for innovation and new forms of customer engagement.For Cathay, success in this space will mean enriching the customer experience, building stronger communities, and using Web3 as a platform for creativity and learning—all while staying true to its premium travel lifestyle brand.

Saviez-vous que l'industrie de l'événementiel pourrait atteindre un chiffre d'affaires impressionnant de 2 500 milliards de dollars d'ici 2030 ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian Grimault, nous plongeons au cœur de l'importance cruciale de l'événementiel dans le marketing moderne. Florian définit l'événementiel comme l'art d'associer une marque à un événement, créant ainsi une expérience directe et mémorable avec le public. Cette stratégie de communication est devenue incontournable, surtout après les bouleversements engendrés par la pandémie. Au fil de l'épisode, Florian explore les différentes formes d'événements, qu'ils soient physiques, digitaux ou hybrides, et partage des exemples concrets d'entreprises telles que Leclerc et Renault, qui ont su tirer parti de ces stratégies de vente innovantes. En effet, l'événementiel ne se limite pas à une simple rencontre ; il s'agit d'une véritable immersion qui permet aux marques de se démarquer dans un marché saturé, d'augmenter leur notoriété et de fidéliser leurs clients. Les avantages stratégiques de l'événementiel sont nombreux : création d'un engagement émotionnel, collecte de feedback précieux et opportunité d'analyser les tendances du marché. Florian souligne l'importance d'intégrer l'événementiel dans un plan de communication global, en utilisant des outils tels que le CRM (customer relationship management) pour maximiser l'expérience client. Dans un monde où le social listening et l'influence marketing jouent un rôle prépondérant, les marques doivent s'adapter et innover pour rester pertinentes. Ce podcast marketing est une véritable mine d'or pour les professionnels du marketing et de la communication, qu'ils soient en agence de communication ou en entreprise. Les conseils d'experts en marketing partagés par Florian vous aideront à naviguer dans les défis actuels et à exploiter les tendances événementielles à votre avantage. Que vous soyez intéressé par le marketing sportif, le sponsoring sportif ou encore le monitoring de l'impact de vos actions, cet épisode vous offre des clés pour transformer votre approche. Ne manquez pas cette occasion de découvrir comment l'événementiel peut révolutionner votre stratégie de communication. Écoutez L'Instant MARKETING COMMUNICATION et apprenez à établir des connexions authentiques avec votre audience, tout en vous tenant informé des dernières actualités marketing et des analyses des médias. Rejoignez-nous pour un décryptage passionnant des défis et opportunités que présente le monde de l'événementiel aujourd'hui ! Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Nontsikelelo Mpulo, SANBI’s Director of Marketing Communication and Commercialization spoke to Clarence Ford. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

« Saviez-vous que 86 % des consommateurs sont prêts à payer davantage pour une meilleure expérience client ? » Dans ce premier épisode de la saison 3 captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault s'entretient avec Laëtitia Thiel, Directrice Générale Adjointe de Best Western France, sur le rôle crucial que joue l'expérience client dans le secteur hôtelier. Ensemble, ils explorent comment une expérience mémorable peut transformer une simple marque en une référence incontournable, recommandée par tous. Laëtitia partage avec passion son parcours professionnel et les défis qu'elle rencontre au sein de Best Western France, où elle supervise le marketing, la communication, l'expérience client. et l'innovation Dans un environnement où l'uniformisation est la norme, elle révèle les stratégies innovantes mises en place pour se démarquer et offrir une expérience unique et personnalisée à chaque client. Cet échange met en lumière l'importance d'une approche coopérative avec les hôteliers membres de Best Western France, soulignant que le succès repose sur une communication d'entreprise efficace et une écoute active des besoins des clients. Au fil de la discussion, Laëtitia et Florian abordent des thématiques essentielles telles que les valeurs de la marque, l'importance de l'écoute des clients, et les outils innovants, comme l'IA, utilisés pour améliorer l'expérience client. Ils démontrent que l'expérience client n'est pas simplement un aspect secondaire, mais un élément central de toute stratégie marketing. Dans un monde où la concurrence est de plus en plus féroce, cet épisode offre des conseils précieux aux experts en marketing, aux professionnels de la communication, et à tous ceux qui souhaitent développer leur business. Ne manquez pas cet épisode enrichissant qui vous permettra de découvrir des tactiques de vente efficaces, des stratégies de communication percutantes, et des insights sur le marketing d'influence. Que vous soyez un professionnel aguerri ou un novice dans le domaine, cet épisode de L'Instant MARKETING COMMUNICATION vous apportera une éducation précieuse sur l'importance de l'expérience client dans la réussite d'une marque. Rejoignez-nous pour cette exploration fascinante des défis et des opportunités qui se présentent aux entreprises dans le cadre de leur stratégie marketing et de leur plan de communication. Écoutez dès maintenant et transformez votre approche du marketing ! Le podcast [L'Instant Marketing Communication] est une production de l'Agence Albatros Conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Have you ever dreamed of being your own boss—but haven't taken the leap yet? This episode will light your path.In today's installment of our signature Trailblazer Interview Series, we sit down with the phenomenal Velvettee Hux—strategic advisor, nonprofit consultant, and founder of Vel Hux Solutions, LLC—to explore what it really takes to transition from a traditional 9-to-5 to a legacy-building entrepreneurial life.Vel brings over 50 years of experience in fundraising, leadership, marketing, and mission strategy. With degrees in Mathematics and Marketing Communications, she's known for helping nonprofit and faith-based leaders think clearly, communicate with confidence, and lead without burnout.More than just a consultant, Vel is a guide to women in business who are ready to serve, lead, and build without losing themselves in the process.In this heart-centered yet highly practical conversation, we discuss:✨ What sparked her leap into entrepreneurship✨ How to find clients without chasing them✨ The habits and mindset that keep her aligned with purpose✨ Her biggest lessons in leadership and reinvention✨ Why she's committed to mentoring otherentrepreneurs through SCOREWhether you're just beginning your business journey or expanding your impact, Vel's insights will challenge and inspire you to move forward—strategically and soulfully.

Savez-vous que près de 70 % des campagnes marketing échouent à prouver leur retour sur investissement (ROI) ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault explore l'importance cruciale de la mesure et de l'analyse dans la communication marketing. Avec Flavien Charles DG de WellPack, il met en lumière les défis et les opportunités qui se présentent aujourd'hui aux professionnels de la communication. La discussion se concentre sur la nécessité d'exploiter les données disponibles, souvent sous-utilisées, pour maximiser l'impact des campagnes publicitaires.En particulier, le secteur de la grande distribution fait face à des obstacles uniques en matière de captation de données, un sujet d'actualité renforcé par les réglementations comme le RGPD. Comment les entreprises peuvent-elles naviguer dans ce paysage complexe tout en respectant la conformité RGPD ? Flavien et Florian partagent des exemples concrets, notamment une campagne innovante pour Netto, qui a révélé l'efficacité du RCS par rapport au SMS en termes d'engagement et de conversion. Cette étude de cas illustre non seulement l'importance d'une stratégie de communication bien pensée, mais aussi l'impact significatif que peut avoir une communication responsable sur les résultats des ventes. Dans cet épisode, vous découvrirez des conseils marketing pratiques, des tactiques de vente éprouvées et des stratégies de communication qui peuvent transformer votre approche du marketing. Que vous soyez un expert en marketing ou un novice cherchant à comprendre les rouages de la communication d'entreprise, cet épisode est fait pour vous. Rejoignez-nous pour une écoute active et enrichissante qui vous fournira des outils concrets pour optimiser votre plan de communication et renforcer votre plateforme de marque. Ne manquez pas cette occasion d'apprendre des meilleurs dans le domaine et d'explorer les dernières tendances en matière de marketing, publicité et médias. Écoutez dès maintenant L'Instant MARKETING COMMUNICATION et plongez dans l'univers fascinant de l'innovation marketing, du marketing influence et des stratégies médias qui façonnent le futur de la communication. Avec chaque épisode, nous vous aidons à naviguer dans la révolution du messaging et à développer votre business avec succès.Le podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents.  Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Recorded live at our invite-only Carrier Kickoff (CKO) transportation event In July 2025. This special episode of Smart Acids hits the road with industry leaders to unpack the forces shaping freight, logistics, and chemical supply chains in 2025 and beyond.Hosts Andy Erickson & Chris Ernst are joined by:Chris Pickett – Lead Market Analyst, Pickett Research & CTO, Flock FreightRyan Streblow – President & CEO, National Tank Truck CarriersDr. Dwayne Roark – VP, Corporate Affairs & Marketing Communications, Univar SolutionsTogether, they dive into:The impact of bulk carrier consolidation and M&A activityClass 8 truck production trends and regulatory pressuresTariffs, trade wars, and their ripple effects on the chemical industryWhat it really means to be a “shipper of choice” in today's marketWhether you're in logistics, chemical manufacturing, or just love a good panel with sharp insights and sharper wit, this episode delivers.Smart Acids™ is the source for product insights and current market moves related to chemical and specialty ingredient distribution—breaking it all down one boron at a time. Join hosts Andy Erickson and Chris Ernst for straightforward and honest chat that speaks to the why behind pricing and supply, delivered in a smart, fun and entertaining way. Smart Acids is the winner of a B2 Silver Award, a top national recognition among leading global brands and marketers in B2B.About the hosts: Andy Erickson, senior director of product marketing for essential chemicals, and Chris Ernst, senior director of product marketing for solvents, converse with guests from chemistry and specialty ingredient backgrounds who are keyed in to manufacturing and markets across industries.Univar Solutions is a leading global specialty chemical and ingredient distributor representing a premier portfolio from the world's leading producers, and helping to keep communities healthy, fed, clean and safe. With the industry's largest private transportation fleet and technical sales force, unparalleled logistics know-how, deep market and regulatory knowledge, formulation and recipe development, and leading digital tools, we offer tailored solutions and value-added services to a wide range of markets, industries and applications.

Êtes-vous prêt à découvrir comment le sampling peut transformer votre stratégie marketing ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian Grimault, nous plongeons dans l'univers fascinant de l'échantillonnage avec deux expertes, Julie Amico et Charlotte Buizard. Ces professionnelles chevronnées partagent leurs expériences et leurs conseils sur l'efficacité des techniques de sampling, une méthode incontournable dans le paysage marketing moderne. Le sampling, ou échantillonnage, n'est pas seulement une tendance ; c'est une véritable révolution dans le monde de la communication et de la publicité. Julie et Charlotte nous expliquent comment mesurer l'impact de ces échantillons à travers des outils innovants tels que les codes QR et les cartes de réduction, tout en respectant la conformité RGPD.Elles abordent également les défis logistiques et humains associés à ces opérations, soulignant l'importance de la créativité dans leur travail. Au fil de la discussion, vous découvrirez comment ces expertes en marketing naviguent à travers les complexités de l'organisation d'événements de sampling, tout en maintenant une écoute active pour s'adapter aux besoins des marques. Leur passion pour le métier est palpable, et leur complémentarité en tant que binôme apporte une dynamique unique à l'épisode. Le sampling n'est pas qu'une question de distribution d'échantillons ; c'est une stratégie de communication qui peut booster la vente et renforcer la marque employeur. Grâce à des tactiques de vente astucieuses et à une approche centrée sur le consommateur, Julie et Charlotte démontrent comment le sampling peut générer des expériences mémorables et fidéliser les clients. Ne manquez pas cet épisode enrichissant qui met en lumière les enjeux du sampling dans le marketing moderne et les solutions innovantes que ces deux professionnelles apportent à leurs clients. Que vous soyez un expert en marketing ou simplement curieux d'en apprendre davantage sur les nouvelles tendances, cet épisode de L'Instant MARKETING COMMUNICATION est fait pour vous. Rejoignez-nous pour explorer les dernières tendances en matière de marketing, de communication et d'innovation marketing ! Écoutez dès maintenant et transformez votre approche du sampling en marketing ! Le podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this exciting episode of Mainframe Voices, we look forward to the Open Mainframe Project's presence at three major 2025 events: SHARE, TechXchange, and GS UK. Featuring insights from leaders on the 2025 program committees, this episode explores what attendees can expect from these conferences and why they're pivotal for the mainframe community.Our guests share their enthusiasm for the innovative sessions, workshops, and networking opportunities planned, highlighting how these events will showcase the latest advancements in mainframe technology and foster collaboration within the open-source ecosystem.Guests:• Donna Hudi – Chief Marketing Officer @Phoenix Software International• Fernando Rijo Cedeno – R&D Engineer Software 4 (Staff) @Broadcom Inc.• Elizabeth K. Joseph – Linux Systems Engineer, Open Source Program Office for IBM Z and LinuxONE• Maemalynn Nokdhes Meanor – Director of Marketing Communications & Diversity, Equity & Inclusion Ambassador @The Linux FoundationThe Mainframe Connect podcast, including the I am a Mainframer and Riveting Mainframe Voices series, under the Open Mainframe Project, an initiative dedicated to building community and adoption of open source on the mainframe.Join us to discover what's in store for the mainframe community at these must-attend 2025 events!#Mainframe #OpenMainframeProject #LinuxFoundation #MainframeConnect #MainframeVoices #SHARE2025 #TechXchange2025 #GSUK2025 #MainframeInnovation

Êtes-vous prêt à plonger dans l'avenir du marketing mobile ? Dans cet épisode captivant de "L'Instant MARKETING COMMUNICATION" de Florian GRIMAULT, nous explorons les défis et les opportunités liés à l'utilisation du RCS (Rich Communication Services) dans le paysage dynamique du marketing. Avec Flavien Charles (WellPack), nous mettons en lumière les freins à l'adoption du RCS, tels que le faible taux de reach sur les appareils Apple et les difficultés techniques rencontrées par certains opérateurs. Ces enjeux sont cruciaux pour les professionnels du marketing et de la communication qui cherchent à optimiser leurs stratégies de communication. Au cœur de cet épisode, nous soulignons l'importance de préparer soigneusement les campagnes RCS et de former les équipes opérationnelles des annonceurs. Une préparation adéquate garantit une expérience utilisateur optimale, un élément essentiel dans le monde concurrentiel de la publicité et du marketing. Nous discutons également de l'impact écologique du RCS par rapport aux SMS traditionnels, un aspect de plus en plus prisé dans les stratégies marketing modernes qui se veulent responsables. Florian et Flavien Charles partagent des conseils marketing précieux sur l'intégration de l'intelligence artificielle dans les campagnes RCS, offrant ainsi une perspective innovante sur la révolution du messaging. En effet, les communicants doivent se lancer dans le RCS tout en veillant à aligner leurs objectifs de campagne avec les attentes des consommateurs. La mesure de l'efficacité des campagnes devient alors un enjeu majeur pour le développement business et la communication d'entreprise. Dans cet épisode, nous abordons des tactiques de vente et des stratégies de communication qui peuvent transformer votre approche marketing. Que vous soyez un expert en marketing ou un novice, cet épisode vous fournira des expériences professionnelles enrichissantes et des insights sur l'évolution des médias. Ne manquez pas cette occasion d'écouter des conseils pratiques sur le RCS et de découvrir comment ce nouvel outil peut révolutionner votre stratégie marketing. Rejoignez-nous pour un voyage fascinant dans le monde du RCS, où nous mettons en avant les meilleures pratiques en matière de conformité RGPD, d'écoute active et de sampling. Que ce soit à travers la radio, la TV, ou les réseaux sociaux, cet épisode de "L'Instant MARKETING COMMUNICATION" est une ressource inestimable pour quiconque s'intéresse à l'avenir du marketing et de la communication. Site internet WellPack : wellpack.frLe podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's climate of fiscal uncertainty, evolving talent needs, and constant change. This episode dives deep into how higher ed leaders can rethink team structures, integrate AI responsibly, and develop talent that drives long-term value. Whether you're leading an advancement team or building one, this is a must-listen conversation for navigating the next era of higher education marketing.Resources provided by Melissa:WittKieffer Open Searches in Marketing, Communications, & Strategy: https://wittkieffer.com/positions?excellence=227WittKieffer Interim Talent Network: https://wittkieffer.com/form/interim-talent-networkWittKieffer Insights: https://wittkieffer.com/insightsWittKieffer Executive Searches on LinkedIn: linkedin.com/showcase/current-executive-searches/Resources provided by Shanna:HBR “5 Qualities to Look for in a New Hire”: https://hbr.org/2024/03/5-qualities-to-look-for-in-a-new-hireBOLD Blueprint for Women in Advancement: https://www.hockingleadership.com/research-studyGuest Names: Melissa Fincher, Principal and Practice Leader, Marketing & Communications, WittKiefferShanna Hocking, Founder and CEO, Hocking LeadershipGuest Socials:Melissa: MFincher@wittkieffer.comShanna: shanna@shannaahocking.comGuest Bios: Principal Melissa Fincher serves as the Marketing & Communications Practice Leader for WittKieffer's Education Market. She has partnered on 170+ executive searches with a wide variety of mission-serving clients. Her varied experiences make her uniquely qualified to support institutions with their short and long-term talent strategies and solutions. She started her career at Rutgers University in undergraduate admissions. She then served Johns Hopkins, first as a member of the Development & Alumni Relations senior leadership team and then as the inaugural talent acquisition consultant. Prior to joining WittKieffer, Melissa was a talent and organizational development consultant at The Ohio State University.Shanna (rhymes with Donna) is a nationally recognized expert in higher education advancement and nonprofit leadership, and the author of One Bold Move a Day (McGraw Hill). She is the founder and CEO of Hocking Leadership, a strategic advisory firm that helps universities and academic medical centers strengthen their leaders, build high-performing teams, and develop workplace cultures that increase retention and grow philanthropy. Shanna spent more than 20 years as a fundraising executive, leading teams and raising transformational gifts at the Wharton School of the University of Pennsylvania, Children's Hospital of Philadelphia, the University of Alabama, and Duke University. Today, she partners with chief advancement executives and their teams to solve their most complex leadership challenges.She is a LinkedIn Top Voice and her expertise has been featured in Harvard Business Review, Fortune, Fast Company, and The Wall Street Journal. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Vous pensez que créer du contenu, c'est réservé aux influenceurs ?Et que parler de soi en vidéo, c'est forcément trop perso ou trop technique ?Dans cet épisode, on reçoit deux expertes de la visibilité utile : Déborah Donnier, fondatrice de l'agence 1min30 Grenoble et spécialisée en stratégie de contenus depuis plus de 15 ans, et Sara Cammi, spécialiste en stratégie LinkedIn et posture de dirigeant.Elles partagent avec nous une vision claire et actionnable pour faire de votre contenu un vrai levier de développement, sans sacrifier votre authenticité ni perdre du temps.AU PROGRAMMEPourquoi aujourd'hui, tout entrepreneur est aussi un créateur de contenuCe qui différencie vraiment un entrepreneur visible d'un "influenceur"La posture à adopter pour devenir une référence dans son domaineLes meilleurs formats pour prendre la parole selon votre cibleLes conseils concrets pour oser se lancer en vidéo, même sans matosComment prendre la parole sans raconter sa vie (ni faire le clown)Les sujets clés que tout dirigeant peut aborder sans fausse noteUn épisode à ne pas manquer si vous voulez rendre votre communication plus efficace, naturelle… et impactante.A PROPOS DE DÉBORAH DONNIERLinkedIn A PROPOS DE SARA CAMMILinkedIn

In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth.What you'll hear in this episode:Becky's transition from journalism to entrepreneurship How evidence-based storytelling drives results Why brand voice is essential for consistency and trust The role of curiosity in leadership and business growth Becky's vision for speaking, leadership, and helping entrepreneurs 

Welcome back to The Power Lounge, a space dedicated to meaningful conversations with industry leaders. In today's episode, "Empower Your Team with Responsible AI," host Amy Vaughan, Together Digital's Chief Empowerment Officer, explores a critical challenge for digital teams: adopting AI responsibly without compromising ethical standards.Joining Amy is Nikki Ferrell, Associate Director of Online Enrollment and Marketing Communications at Miami University. Nikki has been instrumental in launching an AI steering committee to manage the swift integration of generative AI in higher education. Together, they examine the potential risks of unmanaged AI use, the importance of establishing clear policies, and how continuous learning and experimentation can cultivate ethical and innovative teams.Whether you're a team leader, a business owner, or simply interested in the complexities of AI, this episode offers a practical framework for implementing technology that prioritizes people, purpose, and ethics. Gain actionable insights and hear real-world experiences right here on The Power Lounge.Chapters:00:00 - Introduction01:24 - AI's Impact: Unprepared Marketing Practices05:08 - Creating AI Steering Committees09:32 - Normalize Open AI Use at Work14:42 - Adopting AI for Organizational Success16:30 - Take Initiative to Lead21:00 - Cautious Marketing on Mother's Day25:25 - AI in Education: Gen Z & Alpha Hesitations29:19 - "AI as Amplifying Tool"30:55 - AI's Impact on Cognitive Skills36:31 - AI Augments, Not Replaces, Workforce38:30 - "Embracing Tech Amidst Red Tape"41:45 - "Responsible AI Adoption Insights"44:19 - AI Use Case Library Development48:03 - Embracing AI for Strategic Future51:01 - Exploring AI for Everyday Tasks54:58 - AI-Assisted Strategy Development58:51 - Subscribe for Updates & Community59:45 - OutroQuotes:"Empowerment begins when we stop being afraid of new technology and start building community around it."- Amy Vaughan"You don't need a title to lead the way with AI—start small, learn together, and let your curiosity spark real change."- Nikki FerrellKey TakeawaysStart Small, Stay Grounded in ResearchPolicies Aren't Optional—They EmpowerOpenness Overgoing UndergroundYou Don't Need a Title to LeadAlign with Mission and ValuesBuild a Culture of ExperimentationTransparency Builds Trust (and Avoids Backlash)AI Augments, Not ReplacesMeet People Where They AreThe Future is CollaborativeConnect with Nikki Ferrell:LinkedIn: https://www.linkedin.com/in/nferrell/Website: https://miamioh.edu/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:Power Lounge Podcast  - Together DigitalLearn more about Together Digital and consider joining the movement by visitingHome - Together DigitalSupport the show

Sho, Genge!Welcome back to ASIAS with your girl, Sis G.UContinuing on our segment of the journey of being a PCOS girlie, I am delighted to welcome my guest for today's episode, Refilwe Mohlala.Refilwe Mohlala is a Marketing Communications student, with a growing interest in how consumer neuroscience, emotional brand storytelling intersect and how our brains shape how we connnect with brands.She currently serves as vice president of her institution's SRC, advocating for student wellbeing, and where she is known for her sharp thinking and consistency.This episode marks her first step in publicly speaking sharing her journey with PCOS and insulin resistance; an experience that has shaped how she sees her body, her voice, and her purpose.She hopes a story opens for more honest conversations and reminds others that they're not alone.

The Institute of Internal Auditors Presents: All Things Internal Audit In this episode, Lindsay Patterson speaks with Dennis Applegate about how internal audit education is shaping the future of the profession. From addressing the talent pipeline shortage to giving students hands-on experience with risk assessments and mock audit plans, Dennis Applegate shares how academic programs can inspire the next generation of internal auditors — and how professionals can get involved. HOST:Lindsay Patterson, CIA, CPAExecutive Vice President of Membership, Marketing & Communications, The IIA GUEST:Dennis Applegate, CIA, CPA, CMA, CFEAssociate Clinical Professor, Albers School of Business, Seattle University KEY POINTS: Introduction and Pipeline Challenges [00:00-00:02:40] Applegates's Background and Teaching Experience [00:01:03-00:01:56] Declining Enrollment in Accounting and Internal Auditing [00:02:03-00:03:22] Integrating Internal Auditing into Business Curricula [00:03:22-00:04:44] Raising Awareness Beyond Accounting Programs [00:04:44-00:05:40] Internal Audit Course Objectives and Frameworks [00:05:58-00:07:52] Emphasizing Enterprise Risk Management [00:07:53-00:10:58] Hands-On Learning: Team Projects and Risk Assessments [00:10:58-00:14:37] Presenting to Hypothetical Audit Committees [00:14:37-00:16:16] Audit Plan Development and Risk Prioritization [00:16:16-00:18:49] Student Outcomes and Passing the CIA Exam [00:18:49-00:20:26] Career Paths in Internal Auditing and Risk Advisory [00:20:26-00:21:23] Advice for Universities and Professors [00:21:23-00:22:54] Broader Curriculum Benefits and Enrollment Growth [00:23:03-00:24:51] Closing Thoughts and Encouragement for Educators [00:24:51-00:25:34] THE IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: 2025 Governance, Risk & Controls Conference Internal Auditing Education Partnership (IAEP) Program Vision 2035: The Future of Internal Audit  Internal Audit Competency Framework Learning Center Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple PodcastsSpotify LibsynDeezer

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore's recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/00:00 The Rule of 10 Seconds01:28 Introduction03:02 Sponsor: Fatjoe04:49 Welcome Salvatore Manzi05:21 The Importance of Communication in Tech Teams08:59 Adapting Communication Styles11:03 Managing Cognitive Load18:56 Creating Inclusive Spaces for Neurodivergent Individuals36:19 Understanding the Importance of SEO Jargon38:14 Introducing the HIP Framework40:20 The Power of Structure in Communication46:07 Managing Overwhelm and Meeting Efficiency52:00 The Art of Saying No57:43 Metaphors and Mind Mapping01:00:25 Recommendations01:02:21 Conclusion and Upcoming Guests

On July 6 Saving Elephants assembled an august team of commentators to commemorate the advent of the United States turning the big 2-4-9!  With only one year to go until the nation is 250 years old, the group reflects on the foundational ideas of America, whether she's succeed or failed at those aspirations, and what the future holds for this most exceptional of nations.   Meet the panelists:   Lura Forcum   Lura Forcum leads the Independent Center, the nation's go-to organization for information, research, and engagement with independent voters, representing those who are fed up with partisan politics and feel politically homeless.   Lura holds a PhD in marketing and consumer psychology from Indiana University (Kelley School of Business). She's studied social cognition and brands, focusing on the factors that lead consumers to respond to brands as if they were people and the outcomes of doing so.  Prior to becoming president of the Independent Center, Lura was the Director of Marketing and Communications at the State Policy Network.   Jeffery Tyler Syck From jtylersyck.com   Jeffery Tyler Syck is an Assistant Professor of Political Science at the University of Pikeville.   Tyler's academic research focuses on the development of American democracy and the history of political ideologies. He is the editor of the forthcoming book “A Republic of Virtue: The Political Essays of John Quincy Adams” and is completing a second book manuscript entitled “The Untold Origins of American Democracy.” This second book describes how the political debates between John Quincy Adams and Andrew Jackson forever altered the republic created by the American founders – leaving behind an increasingly majoritarian democracy. His essays and articles on politics, philosophy, and history have appeared in several public facing publications including Law and Liberty, Persuasion, and the Louisville Courier-Journal. Tyler's academic work has recently been published in the journal Pietas.   A native of Pike County Kentucky, Tyler's political thought and writing are strongly shaped by the culture of Appalachia. With their tightly knit communities, the mountains of Appalachia have instilled in him a love of all things local. As such his writing most often advocates for a rejuvenation of local democracy and a renaissance of rural culture.   Tyler received a Doctor of Philosophy and Master of Arts in Government from the University of Virginia. He received a Bachelor of Arts in Government and History from Morehead State University where he graduated with honors.   About Eric Kohn From americasfuture.org   Eric Kohn is Chief Executive Officer at America's Future, the premier nationwide network of liberty-minded young leaders. For more than 10 years, he led the organization's Chicago chapter. Prior to joining AF, Eric was Chief Marketing Officer at Empower Illinois. He has also previously served as Director of Marketing & Communications at the Acton Institute, and Director of Community Management at the Illinois Policy Institute. He was also the Founder and CEO of Curious Task Strategies, a public affairs consulting firm. Eric is a producer of the award-winning film The Hong Konger: Jimmy Lai's Extraordinary Struggle for Freedom, the 2022 documentary feature from the Acton Institute. From 2019 to 2021, he co-hosted Sources with Knowledge along with Joe Kaiser on AM 560 The Answer in Chicago. From 2022 to 2023, he was the interim host of the nationally syndicated radio program Beyond the Beltway with Bruce DuMont, on which he was also a regular program guest and guest host. He previously hosted The Eric Kohn Program on AM 1530 WJJG, and has guest-hosted the nationally syndicated The Guy Benson Show, Illinois Watchdog Radio, and Chicago's Morning Answer. Eric grew up in Belleville, Ill., and is a graduate of Millikin University in Decatur, Ill. He lives in Grand Rapids, Mich., with his wife and two children. In his spare time, he enjoys (or attempts to enjoy) watching New York Rangers hockey, which he also writes and podcasts about for Blueshirt Banter.  

Got ideas? Here's how to turn them into income—again and again.In this episode of 7-8 Figure Special Series I interviewed Jeremy Lessaris. Jeremy is an experienced global marketing and communicationsexecutive and entrepreneurial leader, with over two decades of experience in the industrial, energy, transportation, and technology sectors, establishing and investing in numerous ventures across several different industries.He previously served as Global Vice President of Marketing & Communications for Power Solutions International, owned by Weichai, a $28 billion Chinese industrial and marine conglomerate. Jeremy successfully managed global marketing efforts and secured over $30 million in capital and grants. During his tenure he rang the opening bell at NASDAQ and helped lead the company to become one of the fastest growing stocks in Illinois, up 364% in the first 6 months. Jeremy more recently founded, bootstrap funded and served as CEO of a leading US-based design agency Designed.co which was sold in late 2023. His leadership helped grow the agency nearly 3000% in the first 18 months of operation. His current role is Founder and CEO of Payment Brokers a fintech application that utilizes AI/ML to uncover proprietary pricing data used for negotiations with credit card processing companies. As an accomplished tech founder, with a proven track record, Jeremy has led 8 of his companies to successful exit. Want to build more than one business? Check this out!Show Links:Jeremy on LinkedIn: https://www.linkedin.com/in/jlessaris/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.

On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today.

Send us a textThis episode sounds as good as it gets — huge thanks to Christopher Irwin-Dudek, VP of Marketing Communications at NICE, for joining me.We dive into a wide-ranging conversation covering:The new leadership vision at NICE and what it means for the futureWhether NICE sees itself as a CCaaS platform, an AI powerhouse, or bothThe evolving role of major CRMs in the contact center AI landscapeAnd a whole lot more behind-the-scenes insight from one of the most influential CX tech companies out thereIf you're in the contact center, customer experience, or enterprise tech space, this is a must-listen. Don't miss it. Tom Laird's 100% USA-based, AI-powered contact center. As the only outsourcing partner on the NICE CXone Customer Executive Council, Expivia is redefining what it means to be a CX tech partner. Learn more at expiviausa.com. Follow Tom: @tlaird_expiviaJoin our Facebook Call Center Community: www.facebook.com/callcentergeekConnect on LinkedIn: https://www.linkedin.com/in/tlairdexpivia/Follow on TikTok: https://www.tiktok.com/@callcenter_geekLinkedin Group: https://www.linkedin.com/groups/9041993/Watch us: Advice from a Call Center Geek Youtube Channel

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

It's frustrating to put energy into campaigns that just don't land, especially when everyone seems to be shouting louder than the next brand. You try all the formulas, follow the trends, and still feel like you're missing something. There's a difference between being seen and being understood, and most marketing misses that. Real connection isn't flashy—it's honest, clear, and built on actually knowing who you're talking to. Katie Gray, founder of Kinetic Marketing Communications, shares how smart strategy—not just flashy campaigns—drives business growth. She breaks down common marketing mistakes like chasing trends without a plan or failing to align messaging with business goals. Her firm connects expert talent with companies needing focused solutions, not one-size-fits-all approaches. She emphasizes that effective marketing starts with clarity, collaboration, and the right people. Her insights cut through the noise and get to what actually moves the needle. Stay tuned! Resources: Marketing that moves | Kinetic Marketing Communications Kinetic Marketing Communications, LLC Connect with Katie Gray on LinkedIn

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Something exciting is happening in my hometown of Ottawa, and I'm looking forward to sharing it with you on the podcast. Next week, from June 9th to the 13th, will be the inaugural Ottawa Innovation Week, a celebration of bold ideas, creative minds, and the game-changers who are driving the future of technology, business, arts, entertainment, and social impact right here in Canada's capital. My guest on this episode is Sonya Shorey, President and CEO, Invest Ottawa, Bayview Yards, and Area X.O, a research and development complex that helps accelerate next-gen technology. Sonya is leading Ottawa Innovation Week, in partnership with the Ottawa Board of Trade and Ottawa Tourism, among many other organizations. We discuss what inspired her to create Ottawa Innovation Week, how it was developed, what we can expect, and what she hopes will be the impact on us as individuals and on the city. I will reflect on my experience and what I learned during Ottawa Innovation Week, including interviews with some of the speakers and innovators I meet, in the episode that will be published on June 19th. Ottawa Innovation Week event details can be found on the website at: https://www.investottawa.ca/innovation-week/ Sonya Shorey, President and CEO of Invest Ottawa, Bayview Yards, and Area X.O, is a strategy executive and management consultant with more than 22 years of leadership experience with private and public organizations. With expertise in regional, national, and global technology, entrepreneurial, economic development, and innovation-based organizations, she specializes in corporate and communications strategy development and execution. This includes investment strategies that secure new cash and in-kind contributions from public and private sources. Since 2005, Sonya has led, strategized, authored and/or made a significant contribution to successful multi-year funding proposals and initiatives valued at more than $203 million from municipal, provincial, federal, and international governments. Within her executive leadership role with Invest Ottawa, Bayview Yards and Area X.O, Sonya plays a pivotal role in developing, leading, and executing strategy for all three organizations. This includes: • Area X.O, the futureplex of innovation and collaboration for next-generation smart mobility, connectivity and autonomy technologies; • The Women Founders and Owners Strategy and Action Plan. This includes co-founding SheBoot, the investment-ready bootcamp for women tech founders designed and delivered by women entrepreneurs and investors, and founding International Women's Week in Canada's Capital; and International Women's Week. • The first Pan-Ontario Scale-Up Platform of its kind aimed at enabling and accelerating the growth, scaleup and commercial success of more $100 million revenue-generating tech companies in Canada. Sonya launched her career as the Manager of Communications and Member of the Vice-Presidential Cabinet with the 10G Organization of Optical Networks for Nortel from 1999 to 2002, and then served as the Director of Marketing Communications for CMC Microsystems until 2007. Building on a decade of experience, Sonya launched her own strategy company in 2008, addressing the needs of S&T organizations, innovation, entrepreneurship and economic development agencies across Canada, and their partners around the world. She currently serves Vice President of Strategy, Marketing and Communications for Invest Ottawa, lead economic development agency for knowledge-based industries in Canada's Capital. Sonya is a Director of the Institute of Mental Health Research of the Royal Ottawa Hospital, Elevate International, and Mindtrust Leadership. She also serves as mentor and pitch coach with Women in Cloud, AI North America, and Technovation. She holds a Combined Honours in English and Political Science from Carleton University and has won 10+ international awards for communications, leadership, and women's economic empowerment. Sonya Shorey: https://www.linkedin.com/in/sonyashorey/ Invest Ottawa: https://www.investottawa.ca/ Ottawa Board of Trade: https://www.ottawabot.ca/ Ottawa Tourism: https://ottawatourism.ca/en

Advocating for the Trade Show Industry: Highlights from Legislative Action Day   In this episode of Trade Show Talk, hosted by Danica Tormohlen, trade show industry leaders share their experiences from the Exhibitions & Conferences Alliance's Legislative Action Day 2025 in Washington, DC.   The event saw record attendance with 170 industry leaders from 30 states advocating for key issues such as taxes, talent, and tariffs. The podcast features insights and firsthand accounts from 10 key participants who met with over 130 elected officials to emphasize the economic impact of the trade show industry, which contributes $426 billion annually and supports 2.6 million jobs.   Guests discuss the importance of advocacy, share personal stories of their interactions with lawmakers, and highlight the critical need for policies that support workforce development and reduce tariff-related uncertainties.   The episode underscores the ongoing commitment required to ensure the industry's growth and competitiveness.   00:00 Introduction to Trade Show Talk Podcast 00:26 Special Event: Legislative Action Day Overview 01:04 Key Issues: Taxes, Talent, and Tariffs 01:20 Firsthand Accounts from Industry Leaders 02:22 Interview with Tommy Goodwin, Executive VP, Exhibitions & Conferences Alliance 10:38 Interview with Hervé Sedky, President & CEO of Emerald Holding Inc., and Chair of ECA 17:57 Interview with Jeff Quade, President, GES Exhibitions - North America 24:05 Interview with Sarin Bachmann, Senior Vice President, Jewelry Portfolio, RX 28:26 Interviw with Steve Walker, Executive Director, City Wide Sales at MGM Resorts International 34:12 Interview with Martha Donato, Founder & President, MAD Event Management LLC and UFI North America Regional Director 39:43 Interview with Larry Grossenbacher, President, General Contracting Division, CSI Worldwide 44:35 Interview with Nicole Bowman, VP, Marketing & Communications, International Association of Exhibitions & Events (IAEE) 49:57 Interview with Dan Liberatore, President & CEO, Purpose1 54:30 Interview with Marc Ghafoori, Founder, Alpha Tooth  58:53 Conclusion and Advocacy Call to Action

In dieser Folge spricht Erik Siekmann mit Giuseppe Fiordispina, der seit sieben Jahren das Marketing der Marken SEAT und CUPRA in Deutschland verantwortet. Giuseppe berichtet, wie die Marke CUPRA entstanden ist und welche Ziele mit ihr verfolgt werden. Er erläutert, wie sich CUPRA als Challenger-Brand im Automobilmarkt positioniert – von neuen Vertriebsmodellen über den Einsatz digitaler Technologien bis hin zur Gestaltung ganzheitlicher Kundenerlebnisse. Weitere Themen des Gesprächs: - Wie CUPRA Kunden gewinnt und das Händlernetz aufbaut - Die Rolle digitaler Technologien und Innovationen im Marketing - Herausforderungen bei der Verzahnung von Hersteller und Handel - Trends und Zukunftsperspektiven im Automobilmarketing Über Giuseppe Fiordispina Giuseppe Fiordispina ist ein erfahrener Marketingexperte und Vordenker für digitale Markenführung. Seit 2018 ist er Marketing Director bei SEAT Deutschland und verantwortet auch das Marketing der Performance-Marke CUPRA. Unter seiner Leitung entwickelte sich CUPRA zu einer der am schnellsten wachsenden Automarken Europas. Zuvor war Fiordispina in leitenden Positionen bei Fiat, Samsung und Opel tätig – unter anderem als Head of Marketing Communications. Seine Karriere begann 1999 bei der Agentur Armando Testa. Er setzt konsequent auf digitale Innovationen, Mixed-Reality-Erlebnisse und agile Prozesse in der Markenkommunikation. Seit 2025 ist er außerdem Co-Vorsitzender der Hauptjury des Effie Germany und engagiert sich für wirksames, zukunftsorientiertes Marketing. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Send us a textImagine walking into a grocery store and seeing your name prominently displayed on a product lining the shelves. For most of us, that would be a remarkable moment. For the clients at St. John of God Community Services, it's a powerful affirmation of their value and contribution to society.Luke Barnes, Director of Marketing Communications and Entrepreneurial Programs for St, John of God Community Services, takes us behind the scenes of Holy Grounds Coffee, a social enterprise creating meaningful employment for adults with special needs. What began as a solution to inconsistent contract work has blossomed into a purpose-driven business where clients participate in every step of coffee production – from roasting beans to packaging the final product.The genius of Holy Grounds lies in its multilayered impact. Each coffee order creates multiple job opportunities, while every bag proudly displays the signatures of the clients who helped create it. "When they can walk into a store and see their name on a bag of coffee on the shelf – that's the special stuff," Barnes explains with palpable enthusiasm.This initiative embodies the 600-year-old philosophy of their namesake saint: "Do good for yourself by doing good for others." The organization doesn't just create jobs; they've thoughtfully constructed a supply chain of kindness. They source beans exclusively from ethical, often women-owned farms, ensuring their positive impact extends globally while creating dignified opportunities locally.Beyond coffee, St. John of God Community Services addresses community needs through innovative solutions like their mobile food pantry – a converted school bus bringing fresh produce and essential supplies directly to vulnerable populations. Rather than a typical handout model, they've designed a dignified shopping experience that preserves clients' agency and self-respect.What resonates most throughout our conversation is the organization's deep commitment to seeing people with special needs as whole individuals with capabilities to contribute, not just needs to be met. As Barnes poignantly reminds us, "Everybody can do a little bit of good every single day... those small things really add up."Ready to make a difference with your morning brew? Follow The Kindness Matters Podcast on social media and discover how organizations like St. John of God Community Services are creating ripples of positive change in their communities and beyond.This podcast is a proud member of the Mayday Media Network. If you have an idea for a podcast and need some production assistance or have a podcast and are looking for a supportive network to join, check out maydaymedianetwork.com. Like what you hear on the podcast? Follow our social media for more uplifting, inspirational and feel-good content and don't forget to tell your friends, family members and co-workers about the uplifting, motivating and inspiring podcast you found.FacebookInstagramLinkedInTikTok Support the show

keywordscybersecurity, leadership, startups, failure, vendor trust, HACKERverse, communication, investment, innovation, beginner's mindset, job search, LinkedIn, networking, AI, personal branding, cybersecurity, lifestyle polygraph, superheroes, career advice, mentorshipsummaryIn this episode of No Password Required, host Jack Clabby and co-host Kaylee Melton engage in a thought-provoking conversation with Mariana Padilla, co-founder and CEO of HACKERverse.AI. The discussion revolves around the importance of embracing failure as a learning opportunity, the role of leadership in fostering a positive work environment, and the challenges faced in the cybersecurity vendor landscape. Mariana shares her insights on the need for better communication in the industry and the importance of a beginner's mindset in driving innovation. The conversation also touches on the future of investment in cybersecurity and the necessity of rebuilding trust within the industry. In this engaging conversation, Mariana discusses the challenges of job searching in the current landscape dominated by AI and the importance of networking and personal branding. She emphasizes that building trust and connections is crucial in the cybersecurity field. The discussion transitions into a fun segment called the lifestyle polygraph, where Mariana shares her thoughts on superheroes and their relevance to personal and professional growth. The episode concludes with Mariana providing insights on how to connect with her and her work.takeawaysEmbracing failure is crucial for personal and professional growth.Leadership should focus on transparency and learning from mistakes.A beginner's mindset can lead to innovative solutions in cybersecurity.The cybersecurity industry struggles with communication and trust.Venture capital influences the direction of cybersecurity startups.Sustainable business practices are essential for long-term success.The sales process in cybersecurity needs to be more efficient.Understanding vendor interoperability is critical for security.Cybersecurity vendors must demonstrate product viability effectively.The industry must evolve to meet the rapid pace of technological change. You're competing against AI for some of these jobs.Networking is so, so, so important.The online application system has been dying for quite some time.Your personal brand matters and you have to have one.Conferences are a prime opportunity to peacock a little bit.Batman has real feelings and real demons.The correct answer is Star Trek.Margot Robbie, I really like her.You're on the fantasy cybersecurity squad.Come follow me on LinkedIn for lots of shenanigans.titlesEmbracing Failure in CybersecurityThe Importance of Leadership in StartupsInnovating with a Beginner's MindsetHACKERverse: Revolutionizing CybersecuritySound Bites"It's all about leadership and leading by example.""I think we have a gap here.""We should focus on sustainably built businesses.""It's just a bunch of nonsense.""Networking is so, so, so important.""Batman has real feelings and real demons.""The correct answer is Star Trek.""Margot Robbie, I really like her.""You're on the fantasy cybersecurity squad."Chapters 00:00 Introduction to Cybersecurity Conversations02:00 Embracing Failure as a Learning Opportunity06:02 The Role of Leadership in Startups09:00 The Value of a Beginner's Mindset11:58 Understanding HACKERverse's Mission13:59 Challenges in the Cybersecurity Vendor Landscape17:08 Shaking Up the Status Quo in Cybersecurity21:52 The Future of Investment in Cybersecurity24:36 Navigating Job Searches in the Age of AI29:35 The Importance of Personal Branding30:23 Lifestyle Polygraph: Fun and Games39:05 Superheroes and Their Lessons43:45 Connecting with Mariana: Final Thoughts

On this week's episode, Laura and Kevin sit down with Nandan Nayampally, the Chief Commercial Officer at Baya, to discuss the shifting landscape of intelligent computing and the hidden challenges behind AI innovation.Nandan kicks things off by demystifying what Baya actually does, solving the critical problem of data movement, a growing bottleneck that traditional compute-focused architectures can't keep up with. With a rich background that includes scaling Arm's processor business from $200M to billions and playing key roles at AMD, Amazon (Alexa), and neuromorphic AI startups like Brainchip and Tenstorrent, Nandan offers a unique perspective on where hardware truly sits at the heart of today's AI revolution. He unpacks one of the most misunderstood aspects of AI development: while flashy models grab the headlines, it's the hardware, and even more critically, how data flows across chips, that will define the next generation of intelligent systems. As he explains, we're moving from a compute problem to a data movement problem, and Baya is right at the center of that inflection point. Laura and Kevin also get Nandan's expert map of the chip landscape, from Nvidia's dominant position to Intel, Arm, AWS, and where Baya fits in. Spoiler alert: Baya isn't trying to out-muscle the big players but to fundamentally enhance and rethink architectures for a world driven by AI at scale.Nandan also talks about the next big frontier as a hybrid between cloud and edge AI, with massive commercial opportunities tied to how efficiently and securely we can process data wherever it's generated. He offers a thoughtful, non-political perspective on how escalating tariffs on Chinese goods could impact the semiconductor supply chain, AI innovation, and global data privacy. Along the way, the conversation touches on chiplets, SoC (system-on-chip) trends, and, what he really thinks about Nvidia. If you care about the future of AI, semiconductors, or where the real innovation is happening behind the scenes, this is a must-listen episode.Nandan Nayampally is the Chief Commercial Officer at Baya that runs ProductManagement, Marketing Communication, Business Development, Sales and Strategic Alliances. Nandan has consistently been passionate about disruptive technologies and being in the eye of the storm in semiconductor inflection points. While he's had various start up stints in neuromorphic AI at Brain chip, Tenstorrent and Denali Software, a major part of Nandan's career involved growing Arm's processor business from $200M to into the $billions, and expanding its reach from the mobile and consumer markets to automotive, networking infrastructure, data center and AI. During his time, Arm's customers shipped more than a 150B process-based chips. He also had meaningful stints at AMD and Amazon on scaling Alexa into 3rd party devices.

Raising girls to stand firm in Biblical truth has never been more urgent. In today's culture, truth is often seen as relative, faith is regularly deconstructed, and identity is shaped more by screens than by Scripture. On this episode of the Raising Godly Girls Podcast, guest host Erin Marco, American Heritage Girls Director of Marketing & Communications, sits down with Abigail DeJarnatt, Founder and CEO of Counteract USA, to discuss how Gen Z girls can live with bold conviction and unshakable grace in a world that challenges their faith at every turn.  After witnessing her generation wrestle with doubt, isolation, and cultural confusion, Abigail followed God's call to launch Counteract USA—a movement dedicated to equipping young Christians to stand on the unchanging truth of God's Word. This inspiring conversation explores the cultural lies young women are believing, the crisis of worldview among Gen Z, and how parents can provide their daughters with the tools, community, and confidence to respond with both courage and compassion.  From the battleground of social media to the lunchroom conversations at school, Abigail shares practical advice for helping girls articulate their faith and live it out daily. She and Erin talk about the importance of pairing truth with grace, building a faith-filled support system, and encouraging girls to take part in worldview discussions that matter. Whether your daughter is questioning her beliefs, struggling to find her voice, or simply trying to walk faithfully in a confusing culture, this episode is filled with encouragement and equipping for the journey ahead.  Listeners will also get a behind-the-scenes look at how Counteract USA uses small groups and strategic online content to disciple young believers and foster real, Christ-centered conversations. Abigail's story is a powerful reminder that no generation is too lost to be led, and no girl is too young to be used by God.  If you're passionate about raising a girl who shines brightly in a dark world, don't miss this hope-filled and empowering episode. Subscribe today so you never miss a moment of encouragement, equipping, and Gospel-centered truth.  Learn more about Abigail and her work with Counteract USA, visit counteractusa.org  Find an American Heritage Girls Troop near you, visit americanheritagegirls.org       Add even more Biblical wisdom to your parenting quiver, visit raisinggodlygirls.com

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm's communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Bensch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica's logo and brand platform. Tory has also pushed the brand to pursue larger and more impactful opportunities to build name recognition. A couple of standout examples include the now-infamous Boston Celtics jersey patch — recognizable to any sports fan — and the naming rights to Providence's 13,000-seat arena, now known as the Amica Mutual Pavilion. He holds a BA in Journalism and an MA in Marketing Communications from the University of Connecticut. Outside of work, Tory enjoys time with his wife, Stacy, and their four children: Sophia, Christian, Jayden, and Rosie. You'll often find him coaching his kids' basketball games or serving the community through his work with Foster Forward, a nonprofit that empowers lives impacted by foster care. 

What's the legacy you want to leave — what values are most important to you? We're all made differently, so it's always important that people show up at work who they are.”Adam Antoniewicz is Nike China's VP of Mens Marketing, leading groundbreaking campaigns that redefine consumer engagement. Previously, he served as Apple's Head of Marketing Communications for Greater China, overseeing all customer-facing communications in Apple's $44B market - spearheading iconic campaigns, launching the company's first social media in the region, and navigating complex challenges like the China Cybersecurity Law and U.S.-China trade tensions. Adam's earlier roles include leading Nike Basketball in Greater China, where he led the Rise (打出名堂) campaign and launched the House of Mamba - the world's first reactive LED basketball court. Adam also drove key marketing partnerships for the NBA and helped build the NFL's presence in China. You'll enjoy the candid conversation about how we can enhance our team by learning from sport, and the importance of a pregame before work! This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions.  Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara's advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions.  On today's show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively.  In this episode, you'll learn:  The connection between public policy and marketing  The role empathy plays when marketing in a regulated global industry  Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation  Key Highlights:  [01:39] Rescue dogs  [03:09] Career path to Neara  [07:43] What is Neara  [10:47] Marketing at Neara  [15:46] How public policy fits with marketing   [17:15] How marketing is different in a regulated industry   [19:00] Complexities of having an international scope  [21:09] Messaging and talking about AI  [24:30] An experience from your past that defines you  [26:46] Advice to your younger self  [27:19] A topic that you and other marketers need to learn more about  [28:52] Trends or subcultures others should follow  [31:54] Largest opportunity or threat to marketers today  Resources Mentioned:    Mary Cleary   Neara   No Dogs Left Behind (non-profit)   Founder of No Dogs Left Behind, Jeffrey Beri   Lawrence Lenihan   Zac Posen   Exit Five   The Food Lab (book) by J. Kenji Lopez-Alt   Gong Labs   Follow the podcast:    Listen on iTunes (link: http://apple.co/2dbdAhV)    Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)    Listen on Spotify (Link: http://spoti.fi/2mCUGnC)    Connect with the Guest:    https://www.linkedin.com/in/mary-cleary-71212423/   https://x.com/Neara_Global   https://www.instagram.com/neara_global/   Connect with Marketing Beyond and Alan Hart:    Twitter Alan B Hart - http://twitter.com/abhart    LinkedIn Alan  - https://www.linkedin.com/in/alanhart    Post-Production Credits:   Integrity Media Solutions LLC