Podcasts about Marketing communications

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Best podcasts about Marketing communications

Latest podcast episodes about Marketing communications

Pork Pond Gazette
Beyond Charity: Creating Dignity Through Meaningful Work

Pork Pond Gazette

Play Episode Listen Later May 22, 2025 31:39 Transcription Available


Send us a textImagine walking into a grocery store and seeing your name prominently displayed on a product lining the shelves. For most of us, that would be a remarkable moment. For the clients at St. John of God Community Services, it's a powerful affirmation of their value and contribution to society.Luke Barnes, Director of Marketing Communications and Entrepreneurial Programs for St, John of God Community Services, takes us behind the scenes of Holy Grounds Coffee, a social enterprise creating meaningful employment for adults with special needs. What began as a solution to inconsistent contract work has blossomed into a purpose-driven business where clients participate in every step of coffee production – from roasting beans to packaging the final product.The genius of Holy Grounds lies in its multilayered impact. Each coffee order creates multiple job opportunities, while every bag proudly displays the signatures of the clients who helped create it. "When they can walk into a store and see their name on a bag of coffee on the shelf – that's the special stuff," Barnes explains with palpable enthusiasm.This initiative embodies the 600-year-old philosophy of their namesake saint: "Do good for yourself by doing good for others." The organization doesn't just create jobs; they've thoughtfully constructed a supply chain of kindness. They source beans exclusively from ethical, often women-owned farms, ensuring their positive impact extends globally while creating dignified opportunities locally.Beyond coffee, St. John of God Community Services addresses community needs through innovative solutions like their mobile food pantry – a converted school bus bringing fresh produce and essential supplies directly to vulnerable populations. Rather than a typical handout model, they've designed a dignified shopping experience that preserves clients' agency and self-respect.What resonates most throughout our conversation is the organization's deep commitment to seeing people with special needs as whole individuals with capabilities to contribute, not just needs to be met. As Barnes poignantly reminds us, "Everybody can do a little bit of good every single day... those small things really add up."Ready to make a difference with your morning brew? Follow The Kindness Matters Podcast on social media and discover how organizations like St. John of God Community Services are creating ripples of positive change in their communities and beyond.This podcast is a proud member of the Mayday Media Network. If you have an idea for a podcast and need some production assistance or have a podcast and are looking for a supportive network to join, check out maydaymedianetwork.com. Like what you hear on the podcast? Follow our social media for more uplifting, inspirational and feel-good content and don't forget to tell your friends, family members and co-workers about the uplifting, motivating and inspiring podcast you found.FacebookInstagramLinkedInTikTok Support the show

No Password Required
No Password Required Podcast Episode 59 — Mariana Padilla

No Password Required

Play Episode Listen Later May 13, 2025 45:23


keywordscybersecurity, leadership, startups, failure, vendor trust, HACKERverse, communication, investment, innovation, beginner's mindset, job search, LinkedIn, networking, AI, personal branding, cybersecurity, lifestyle polygraph, superheroes, career advice, mentorshipsummaryIn this episode of No Password Required, host Jack Clabby and co-host Kaylee Melton engage in a thought-provoking conversation with Mariana Padilla, co-founder and CEO of HACKERverse.AI. The discussion revolves around the importance of embracing failure as a learning opportunity, the role of leadership in fostering a positive work environment, and the challenges faced in the cybersecurity vendor landscape. Mariana shares her insights on the need for better communication in the industry and the importance of a beginner's mindset in driving innovation. The conversation also touches on the future of investment in cybersecurity and the necessity of rebuilding trust within the industry. In this engaging conversation, Mariana discusses the challenges of job searching in the current landscape dominated by AI and the importance of networking and personal branding. She emphasizes that building trust and connections is crucial in the cybersecurity field. The discussion transitions into a fun segment called the lifestyle polygraph, where Mariana shares her thoughts on superheroes and their relevance to personal and professional growth. The episode concludes with Mariana providing insights on how to connect with her and her work.takeawaysEmbracing failure is crucial for personal and professional growth.Leadership should focus on transparency and learning from mistakes.A beginner's mindset can lead to innovative solutions in cybersecurity.The cybersecurity industry struggles with communication and trust.Venture capital influences the direction of cybersecurity startups.Sustainable business practices are essential for long-term success.The sales process in cybersecurity needs to be more efficient.Understanding vendor interoperability is critical for security.Cybersecurity vendors must demonstrate product viability effectively.The industry must evolve to meet the rapid pace of technological change. You're competing against AI for some of these jobs.Networking is so, so, so important.The online application system has been dying for quite some time.Your personal brand matters and you have to have one.Conferences are a prime opportunity to peacock a little bit.Batman has real feelings and real demons.The correct answer is Star Trek.Margot Robbie, I really like her.You're on the fantasy cybersecurity squad.Come follow me on LinkedIn for lots of shenanigans.titlesEmbracing Failure in CybersecurityThe Importance of Leadership in StartupsInnovating with a Beginner's MindsetHACKERverse: Revolutionizing CybersecuritySound Bites"It's all about leadership and leading by example.""I think we have a gap here.""We should focus on sustainably built businesses.""It's just a bunch of nonsense.""Networking is so, so, so important.""Batman has real feelings and real demons.""The correct answer is Star Trek.""Margot Robbie, I really like her.""You're on the fantasy cybersecurity squad."Chapters 00:00 Introduction to Cybersecurity Conversations02:00 Embracing Failure as a Learning Opportunity06:02 The Role of Leadership in Startups09:00 The Value of a Beginner's Mindset11:58 Understanding HACKERverse's Mission13:59 Challenges in the Cybersecurity Vendor Landscape17:08 Shaking Up the Status Quo in Cybersecurity21:52 The Future of Investment in Cybersecurity24:36 Navigating Job Searches in the Age of AI29:35 The Importance of Personal Branding30:23 Lifestyle Polygraph: Fun and Games39:05 Superheroes and Their Lessons43:45 Connecting with Mariana: Final Thoughts

That Tech Pod
The Data Movement Crisis in AI - How Baya Is Rethinking AI Infrastructure with Nandan Nayampally

That Tech Pod

Play Episode Listen Later May 6, 2025 21:30


On this week's episode, Laura and Kevin sit down with Nandan Nayampally, the Chief Commercial Officer at Baya, to discuss the shifting landscape of intelligent computing and the hidden challenges behind AI innovation.Nandan kicks things off by demystifying what Baya actually does, solving the critical problem of data movement, a growing bottleneck that traditional compute-focused architectures can't keep up with. With a rich background that includes scaling Arm's processor business from $200M to billions and playing key roles at AMD, Amazon (Alexa), and neuromorphic AI startups like Brainchip and Tenstorrent, Nandan offers a unique perspective on where hardware truly sits at the heart of today's AI revolution. He unpacks one of the most misunderstood aspects of AI development: while flashy models grab the headlines, it's the hardware, and even more critically, how data flows across chips, that will define the next generation of intelligent systems. As he explains, we're moving from a compute problem to a data movement problem, and Baya is right at the center of that inflection point. Laura and Kevin also get Nandan's expert map of the chip landscape, from Nvidia's dominant position to Intel, Arm, AWS, and where Baya fits in. Spoiler alert: Baya isn't trying to out-muscle the big players but to fundamentally enhance and rethink architectures for a world driven by AI at scale.Nandan also talks about the next big frontier as a hybrid between cloud and edge AI, with massive commercial opportunities tied to how efficiently and securely we can process data wherever it's generated. He offers a thoughtful, non-political perspective on how escalating tariffs on Chinese goods could impact the semiconductor supply chain, AI innovation, and global data privacy. Along the way, the conversation touches on chiplets, SoC (system-on-chip) trends, and, what he really thinks about Nvidia. If you care about the future of AI, semiconductors, or where the real innovation is happening behind the scenes, this is a must-listen episode.Nandan Nayampally is the Chief Commercial Officer at Baya that runs ProductManagement, Marketing Communication, Business Development, Sales and Strategic Alliances. Nandan has consistently been passionate about disruptive technologies and being in the eye of the storm in semiconductor inflection points. While he's had various start up stints in neuromorphic AI at Brain chip, Tenstorrent and Denali Software, a major part of Nandan's career involved growing Arm's processor business from $200M to into the $billions, and expanding its reach from the mobile and consumer markets to automotive, networking infrastructure, data center and AI. During his time, Arm's customers shipped more than a 150B process-based chips. He also had meaningful stints at AMD and Amazon on scaling Alexa into 3rd party devices.

Raising Godly Girls
Ep. 211 — Counteracting Culture: Equipping Gen Z to Stand Firm in Truth and Grace with Abigail DeJarnatt (Counteract USA)

Raising Godly Girls

Play Episode Listen Later May 3, 2025 38:58


Raising girls to stand firm in Biblical truth has never been more urgent. In today's culture, truth is often seen as relative, faith is regularly deconstructed, and identity is shaped more by screens than by Scripture. On this episode of the Raising Godly Girls Podcast, guest host Erin Marco, American Heritage Girls Director of Marketing & Communications, sits down with Abigail DeJarnatt, Founder and CEO of Counteract USA, to discuss how Gen Z girls can live with bold conviction and unshakable grace in a world that challenges their faith at every turn.  After witnessing her generation wrestle with doubt, isolation, and cultural confusion, Abigail followed God's call to launch Counteract USA—a movement dedicated to equipping young Christians to stand on the unchanging truth of God's Word. This inspiring conversation explores the cultural lies young women are believing, the crisis of worldview among Gen Z, and how parents can provide their daughters with the tools, community, and confidence to respond with both courage and compassion.  From the battleground of social media to the lunchroom conversations at school, Abigail shares practical advice for helping girls articulate their faith and live it out daily. She and Erin talk about the importance of pairing truth with grace, building a faith-filled support system, and encouraging girls to take part in worldview discussions that matter. Whether your daughter is questioning her beliefs, struggling to find her voice, or simply trying to walk faithfully in a confusing culture, this episode is filled with encouragement and equipping for the journey ahead.  Listeners will also get a behind-the-scenes look at how Counteract USA uses small groups and strategic online content to disciple young believers and foster real, Christ-centered conversations. Abigail's story is a powerful reminder that no generation is too lost to be led, and no girl is too young to be used by God.  If you're passionate about raising a girl who shines brightly in a dark world, don't miss this hope-filled and empowering episode. Subscribe today so you never miss a moment of encouragement, equipping, and Gospel-centered truth.  Learn more about Abigail and her work with Counteract USA, visit counteractusa.org  Find an American Heritage Girls Troop near you, visit americanheritagegirls.org       Add even more Biblical wisdom to your parenting quiver, visit raisinggodlygirls.com

RecLess Podcast
RecLess 4 Ep 10 Lindsay Labas - Vice President of Marketing & Communications at 500 Festival, Inc.

RecLess Podcast

Play Episode Listen Later May 2, 2025 70:38


This episode brought to you by Cody Brenner Design - https://www.codynbrenner.com/Lindsay Labas - VP of Marketing and Communications at 500 Festival, Inc. She highlights the differences and similarities of working for a nonprofit vs. a parks and recreation organization. She shouts out the systems and programs that make her job a little easier, and how she has taken past experiences into programming for new events and audiences. She also offers insight into organizing and recruiting volunteers, relaying information to large groups, and running massive events with a shoestring staff.500 Festival, Inc - https://500festival.com/Shane Mize is the Director of Parks and Recreation in the city of Pflugerville, Texas, where he resides with his wife and children.Tom Venniro is the 11-year Director of Parks and Recreation in Hilton-Parma, New York, where he resides with his wife Melissa, son Jack, and daughter Amelia.Jay Tryon is an 18-year park and recreation professional who loves to improve communities and their quality of life. He currently resides in Charlotte, North Carolina, with his wife and children.

LMA Podcast
The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

LMA Podcast

Play Episode Listen Later Apr 28, 2025 42:43


Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm's communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Bensch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

CanadianSME Small Business Podcast
Mindset: Power Up Now

CanadianSME Small Business Podcast

Play Episode Listen Later Apr 28, 2025 23:03


Welcome to the CanadianSME Small Business Podcast, where we explore the strategies and insights that empower entrepreneurs and creators. In today's episode, we're diving into mindset, content creation, and how to navigate the online world with authenticity and impact.In the ever-evolving landscape of digital marketing and entrepreneurship, having a strong mindset, creating compelling content, and building a genuine online presence are more critical than ever. This episode will provide valuable insights for anyone looking to succeed in the digital space and create lasting connections with their audience.Joining us today is Emanuel (Mano) Tsiris, the Founding Team Member and Head of Marketing & Communications at OneCliq. With a wealth of experience in entrepreneurship and content creation, Mano brings unique expertise in helping individuals and businesses thrive online. Today, we'll be discussing mindset and self-leadership, content creation that connects and converts, and how to start in the online world without burning out or faking it. Let's get started!Key highlights from the episode:Mindset & Self-Leadership: Mano emphasizes the importance of cultivating a positive mindset and adopting key habits to overcome entrepreneurial challenges and stay grounded while achieving goals.Content Creation that Converts & Connects: Mano shares strategies for creating authentic content that resonates emotionally with audiences, driving both engagement and conversions.Avoiding Burnout: He offers practical advice on staying consistent and avoiding burnout in the online world, stressing the importance of authenticity in content creation.Mano's Entrepreneurial Journey: Mano opens up about his personal entrepreneurial experiences, highlighting key lessons learned in building a business and navigating challenges.OneCliq Insights: He discusses OneCliq's unique approach to social listening, focusing on helping businesses gain valuable consumer insights and engage audiences effectively.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

The CMO Whisperer
From Data to Trust: Tory Pachis on Mastering CRM

The CMO Whisperer

Play Episode Listen Later Apr 25, 2025 29:21


My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica's logo and brand platform. Tory has also pushed the brand to pursue larger and more impactful opportunities to build name recognition. A couple of standout examples include the now-infamous Boston Celtics jersey patch — recognizable to any sports fan — and the naming rights to Providence's 13,000-seat arena, now known as the Amica Mutual Pavilion. He holds a BA in Journalism and an MA in Marketing Communications from the University of Connecticut. Outside of work, Tory enjoys time with his wife, Stacy, and their four children: Sophia, Christian, Jayden, and Rosie. You'll often find him coaching his kids' basketball games or serving the community through his work with Foster Forward, a nonprofit that empowers lives impacted by foster care. 

CanadianSME Small Business Podcast
Wellness Biz: CHFA Support

CanadianSME Small Business Podcast

Play Episode Listen Later Apr 25, 2025 18:53


Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we dive into the strategies and insights that empower small businesses in Canada. In today's episode, we're exploring the rapidly growing health and wellness sector and how the Canadian Health Food Association (CHFA) supports small enterprises in this space. We're joined by Lynsey Walker, VP of Marketing & Communications at CHFA, who shares her expertise on the latest market trends and the role of small businesses in promoting community well-being. Tune in to learn how businesses in this sector can thrive, build strong brands, and contribute to healthier communities.Key Highlights:Supporting Small Health Businesses: Lynsey discusses how CHFA empowers small enterprises with resources, advocacy, and networking.Emerging Trends: Insights into the key market patterns in the natural products sector, helping small businesses stay competitive.Community Impact: How health and wellness businesses drive community well-being and promote healthier lifestyles.Brand Building: Strategies for small businesses to create impactful consumer experiences and connect with their audience authentically.CHFA's Mission: Lynsey shares CHFA's goals for the future and how the organization is working to promote better-for-you products across Canada.Final Advice: Key takeaways for entrepreneurs in the health and wellness industry and advice for supporting their growth in a competitive market.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

The Business Awards Show
Episode 148: Ceylan Boyce Founder Academy For Women Entrepreneurs

The Business Awards Show

Play Episode Listen Later Apr 23, 2025 36:38


Ceylan Boyce Founder Academy for Women Entrepreneurs, is a ball of endless energy. Steeped in business strategy, Ceylan's academy has helped hundreds of female entrepreneurs grow their companies. Born in Turkey, Ceylan gained a Masters in Marketing & Communications in Paris before studying Executive Coaching at Cambridge. After a successful corporate career consulting in business strategy, she set up her own consultancy business in the healthcare and pharma sectors.  But this was still too corporate for this driven entrepreneur. While developing her yoga training, she was encouraged to take up coaching. Her time at Cambridge led her to a new business, The Academy for Women Entrepreneurs, which has grown consistently since 2019. The Academy's mission is to empower businesswomen and reduce the gender inequality gap. She tells us, the answer is in planning and execution. Her methodology has allowed 78% of her members to increase their incomes. Meanwhile, Ceylan has joined the panel of sponsors for this year's Best Businesswomen Awards. She tells us why she chose our awards to sponsor, and how awards must be used for recognition and business promotion. She also has her own podcast 'She is AWEsome'. There is much inspiration in the discussions you'll find there. Ceylan explains it's purpose and why you must listen! Also, discover Ceylan's passion for networking. She is adamant: networking is essential to drive your business. It is not easy, and as she tells us, as an introvert, it's even harder. But it is the lifeblood of any business, and as Ceylan states, 'you will find your tribe'. If you're wondering why your business does not have the momentum you hoped for, this episode may give you the insights that will take you forward. If you don't get up off your backside and take action after this conversation, you may need to decide if running a business is right for you!   {1:51} What took Ceylan into the world of entrepreneurship. {3:51} Moving from corporate to female entrepreneurship. {7:50} How Ceylan helps businesswomen in 'under the radar' sectors. {11:17} Success stories from the academy. {12:56} Using awards for recognition and business promotion. {15:47} Why you must network! {18:47} How Ceylan's business network operates. {21:44} She is AWEsome - the podcast. {24:02} Tips for budding entrepreneurs. {28:25} Stop the courses - follow through with what you need to do. {29:41} Plan, plan, plan. {33:20} Move on from your mistakes.   Connect with Debbie at: https://thebusinessawardsshow.co.uk Connect with Ceylan:  https://academyforwomenentrepreneurs.com/ Facebook: https://www.facebook.com/AWEntrepreneurs  Instagram: https://www.instagram.com/academyforwomenentrepreneurs/ LinkedIn: https://www.linkedin.com/company/academy-for-women-entrepreneurs/ YouTube: https://www.youtube.com/@academyforwomenentrepreneurs/videos She is Awesome Podcast: https://open.spotify.com/show/07EKoJ9GW9yX0fSGMqXJms  

Public Health Insight
How Marketing, Communications, & PR Can Boost Public Health Impact

Public Health Insight

Play Episode Listen Later Apr 15, 2025 30:09


What does public health have to gain from public relations? In this episode of the Public Health Insight Podcast, we speak with Alexson Calahan—Founder of Small Adventures Communications and a seasoned public relations expert with nearly 20 years of experience about her unconventional journey from selling classified ads to how she turned a data inquiry from the Today Show into a $100K gift for congenital heart defect research.Whether you're in public health, comms, or curious about how stories shape change—this one's for you.References for Our Discussion◼️Small Adventures Communications◼️Today Show Article: How parents of children born with heart defects share their hopeGuest◼️Alexson Calahan, APRHost(s) & Producer(s)◼️ Gordon Thane, BMSc, MPH, PMP®Production Notes◼️ Music from Johnny Harris x Tom Fox: The Music RoomSubscribe to the NewsletterSubscribe to The Insight newsletter so you don't miss out on the latest podcast episodes, live events, job skills, learning opportunities, and other engaging professional development content here.Leave Us Some FeedbackIf you enjoy our podcasts, be sure to subscribe and leave us a rating on Apple Podcast or Spotify, and spread the word to your friends to help us get discovered by more people. You can also interact directly with the podcast episodes on Spotify using the new “comment” feature! We'd love to hear what you think.Send us a Text Message to let us know what you think.

Learnings from Leaders: the P&G Alumni Podcast
Adam Antoniewicz, Nike China's VP Men's Marketing

Learnings from Leaders: the P&G Alumni Podcast

Play Episode Listen Later Apr 6, 2025 56:45


What's the legacy you want to leave — what values are most important to you? We're all made differently, so it's always important that people show up at work who they are.”Adam Antoniewicz is Nike China's VP of Mens Marketing, leading groundbreaking campaigns that redefine consumer engagement. Previously, he served as Apple's Head of Marketing Communications for Greater China, overseeing all customer-facing communications in Apple's $44B market - spearheading iconic campaigns, launching the company's first social media in the region, and navigating complex challenges like the China Cybersecurity Law and U.S.-China trade tensions. Adam's earlier roles include leading Nike Basketball in Greater China, where he led the Rise (打出名堂) campaign and launched the House of Mamba - the world's first reactive LED basketball court. Adam also drove key marketing partnerships for the NBA and helped build the NFL's presence in China. You'll enjoy the candid conversation about how we can enhance our team by learning from sport, and the importance of a pregame before work! This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Highlights from Newstalk Breakfast
Write a letter to your future self!

Highlights from Newstalk Breakfast

Play Episode Listen Later Apr 4, 2025 3:34


An Post is inviting everyone in Ireland to write a ‘Letter to My Future Self' outlining their hopes, dreams and plans for the year ahead. Richard Miley, Head of Marketing Communications, Mail and Parcels with An Post told Shane about this new incentive.

Belly2Belly
SelectUSA Investment Summit Preparation with Sophorn Cheang from Business Oregon

Belly2Belly

Play Episode Listen Later Apr 2, 2025 13:06


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Sophorn Cheang, sophorn.cheang@biz.oregon.govhttps://www.oregon.gov/biz/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

BusinessTalk
BusinessTalk with Megan MacBride, Director of Marketing & Communications, Better Business Bureau of Central New England

BusinessTalk

Play Episode Listen Later Mar 31, 2025 20:28


The Better Business Bureau has long promised value for both businesses and consumers: for companies, a reputation boost and access to member benefits, and for the public, trustworthy information and a host of consumer-protection resources. On the next episode of BusinessTalk, Megan MacBride, director of Marketing & Communications with the Better Business Bureau of Central New England, talks with BusinessWest Editor Joe Bednar about all this and more, from how the BBB elevates area businesses through an exciting awards program to some of the most common scams currently tripping customers up, and how to avoid them. It's must listening, so tune into BusinessTalk, a podcast presented by BusinessWest.

The Agency Profit Podcast
Prove Your Value & Increase Retention, With Mari-Liis Vaher

The Agency Profit Podcast

Play Episode Listen Later Mar 19, 2025 41:04


Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

The Footballco Business Podcast
Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League

The Footballco Business Podcast

Play Episode Listen Later Mar 18, 2025 31:05


Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players. From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what's driving fandom both inside the Kingdom and in growing markets.

Belly2Belly
SelectUSA Investment Summit Preparation with Claire Gordon from California GO-BIZ

Belly2Belly

Play Episode Listen Later Mar 16, 2025 14:27


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Claire Gordon, claire.gordon@gobiz.ca.govgobiz.ca.gov..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with John Lynn from Quay Acceleration

Belly2Belly

Play Episode Listen Later Mar 11, 2025 10:23


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--John Lynn, JFL@quay.cohttps://www.quay.co/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

CEO Perspectives
What Businesses Can Learn from the AI Summit in Paris

CEO Perspectives

Play Episode Listen Later Mar 10, 2025 28:09 Transcription Available


What did the recent AI Summit reveal about the state of AI, including the energy problem?     The recent AI Summit in Paris raised key issues about AI regulation—and saw the US and UK refuse to sign on to the declaration.     Generative AI is becoming autonomous—not only performing assigned tasks but figuring out how best to achieve goals. How likely is a “Terminator” scenario, and how should the world address important issues such as energy use, regulation, and deepfakes?     Join Steve Odland and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn the difference between generative AI and autonomous AI, the potential dangers of unchecked AI, and why the US and UK refused to sign on to the recent Paris declaration.     (00:33) Defining AI and Large Language Models (01:57) Generative and Autonomous AI (04:37) AI Safety and Global Conferences (07:05) Regulation and Innovation Balance (08:37) Potential Dangers of AI (13:35) Machine Learning and Bioethics (18:26) AI in Intellectual Property (23:32) Sustainability and Energy Concerns (25:46) Future of AI and Conclusion   For more from The Conference Board:  What the Paris AI Summit Means for US Innovation  As AI Comes into Play, Business Models Will Change  Policy Alert: Rescinding AI Safety Executive Order 

Next Round
PRI All-Star Panel discusses State of the Union speech

Next Round

Play Episode Listen Later Mar 10, 2025 45:35


This week is our special All-Star Panel of former speechwriters reviewing Pres. Donald Trump's speech to Congress.  Lance Izumi, PRI's Senior Director of Education, was chief speechwriter to Gov. George Deukmejian and Attorney General Ed Meese; Tim Anaya, PRI's Vice President of Marketing & Communications, was speechwriter to Governor Arnold Schwarzenegger and other leaders in the California legislator; and Rowena Itchon, Chief Operating Officer at PRI, was a speechwriter to Gov. Pete Wilson, and corporate CEOs and other government officials.  She was also a research assistant in Pres. Reagan's speechwriting office.

Weekend Breakfast with Africa Melane
Celebrate National Gardens Week with free access to South Africa's National botanical and zoological gardens

Weekend Breakfast with Africa Melane

Play Episode Listen Later Mar 9, 2025 6:44


CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Nontsikelelo Mpulo, Director of Marketing Communications and Commercialisation at the South African National Biodiversity Institute (SANBI) See omnystudio.com/listener for privacy information.

The Moneywise Guys
3/6/25 Getting Down to Business with the BC Foundation + Deep Discussion on DeepSeek

The Moneywise Guys

Play Episode Listen Later Mar 7, 2025 44:10


The Moneywise Radio Show and Podcast Thursday, March 6th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Management instagram: MoneywiseWealthManagement Guests: Kylee-Gregory-Gutierrez, MBA, Foundation Supervisor, Marketing & Communications for the Bakersfield College Foundation & Alyssa Cross, Donor & Alumni Relations Manager  website: https://supportbc.org/ phone: (661) 395-4800 email: foundation@bakersfieldcollege.edu Facebook Instagram LinkedIn

Belly2Belly
SelectUSA Investment Summit Preparation with Daniel Sawko from Shipshape vc

Belly2Belly

Play Episode Listen Later Mar 5, 2025 11:37


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Daniel Sawko, daniel@shipshape.vchttps://www.shipshape.vc/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Jessica Reynolds from Maryland Department of Commerce

Belly2Belly

Play Episode Listen Later Mar 2, 2025 10:47


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jessica Reynolds, jessica.reynolds@maryland.govhttps://business.maryland.gov/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Khensani Mathebula and Jenny Stevens from Laura Divine Immigration

Belly2Belly

Play Episode Listen Later Feb 27, 2025 13:12


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Khensani Mathebula, khensani.mathebula@lauradevine.comJenny Stevens, jennifer.stevens@lauradevine.comhttps://www.lauradevine.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Jeff Smith from Factum Global

Belly2Belly

Play Episode Listen Later Feb 26, 2025 14:40


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeff Smith, jsmith@factumglobal.comhttps://factumglobal.com/Panel discussion: From Launch to Maturity: How to Grow and Scale Tech Startups into the U.S. Market, Tuesday 13 May, https://www.selectusasummit.us/Programming/2025-Investment-Summit-Agenda..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Jacob Willemsen from TABS

Belly2Belly

Play Episode Listen Later Feb 21, 2025 8:54


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jacob Willemsen, jacob@tabsinc.comhttps://www.tabsinc.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Jeevan Ramapriya from MOITI

Belly2Belly

Play Episode Listen Later Feb 19, 2025 7:16


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeevan Ramapriya, jeevan.ramapriya@mass.govhttps://www.mass.gov/orgs/massachusetts-office-of-international-trade-and-investment..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Zeynep Ilgaz from Cross Ocean Ventures

Belly2Belly

Play Episode Listen Later Feb 16, 2025 6:59


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Zeynep Ilgaz, zeynep@crossoceanfund.comhttps://crossoceanfund.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Staffing & Recruiter Training Podcast
TRP 233: How to Connect at Conferences with Janet Falk

Staffing & Recruiter Training Podcast

Play Episode Listen Later Feb 13, 2025 30:24


This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Janet Falk, Ph.D., is a Communications professional with more than 30 years of experience in-house, as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research (www.JanetLFalk.com), she advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations, Networking and Legal Marketing. Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS. Links: Website: https://www.Janetlfalk.com Subscribe to monthly newsletter: https://bit.ly/2MNB11W http://www.linkedin.com/in/janetlfalk Learn more about your ad choices. Visit megaphone.fm/adchoices

Sold Out
S06E10 - Laetitia IRIART, Directrice Marketing, Communication et Digital de Paris Entertainment Company

Sold Out

Play Episode Listen Later Feb 13, 2025 34:55


On referme aujourd'hui notre spéciale arénas dans Sold Out avec Laetitia Iriart, la Directrice Marketing, Communication et Digital du groupe Paris Entertainment Company, qui réunit sous son ombrelle l'Accor Arena, le Bataclan et l'adidas arena.Dans cet épisode enregistré au cœur de l'adidas arena, on plonge dans les coulisses de cette salle ultra-moderne, qui vient de fêter son premier anniversaire et se distingue par son design urbain et son ouverture sur la ville.Avec un profil rare dans le monde du spectacle et une expertise pointue en marketing, communication et expérience de marque, Laetitia nous parle de sa plus grande passion : créer une identité forte pour chaque salle, en s'appuyant sur l'histoire et l'ADN du lieu pour offrir une expérience unique aux spectateurs.Passionnée par le design et la narration de marque, elle nous dévoile les enjeux stratégiques qui façonnent ces espaces, la manière dont ils s'intègrent dans leur environnement et le rôle essentiel du storytelling dans leur rayonnement. On aborde également l'impact des Jeux Olympiques sur le développement de ces infrastructures et la manière dont Paris Entertainment Company a acquis un nouveau savoir-faire en production grâce à cet événement mondial.Un entretien captivant pour comprendre comment une salle de spectacle peut devenir bien plus qu'un simple lieu d'événements : une destination à part entière !Sold Out, le podcast pour se glisser dans les coulisses du spectacle vivant.Avec le soutien de DELIGHT.Production : Big Red Machine / Réalisation : Marc H'LIMI / Interview et programmation : Marc GONNET / Communication & image : Emilie BARDALOUHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

The Real Deal with Courtney Harden
EP 181 with Emmy Award Winner, Marketing, Communications Lead Sarah Baicker

The Real Deal with Courtney Harden

Play Episode Listen Later Feb 13, 2025 39:54


Features Emmy Award Winner, Marketing/Communications Leader, and former NBC Sports Philadelphia Anchor, Digital Producer, Reporter Sara Baicker.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-deal-with-courtney-harden--3678816/support.

Belly2Belly
SelectUSA Investment Summit Preparation with Dan Glazer from Wilson Sonsini

Belly2Belly

Play Episode Listen Later Feb 9, 2025 8:11


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Dan Glazer, daniel.glazer@wsgr.comhttps://www.wsgr.com/en/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Davis Roccio from Lando & Anastasi

Belly2Belly

Play Episode Listen Later Feb 5, 2025 9:46


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Davis Roccio, droccio@lalaw.comhttps://www.lalaw.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

PR's Top Pros Talk
Building Trust and Credibility Through Thought Leadership - Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners

PR's Top Pros Talk

Play Episode Listen Later Feb 4, 2025 7:50


Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.

Belly2Belly
SelectUSA Investment Summit Preparation with Paul Zito from RGP Northwest Ohio

Belly2Belly

Play Episode Listen Later Jan 29, 2025 8:48


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Paul Zito, zito@rgp.orghttps://rgp.org/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Belly2Belly
SelectUSA Investment Summit Preparation with Nicola Bain and Wade Maleck from CLA

Belly2Belly

Play Episode Listen Later Jan 29, 2025 9:00


SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Nicola Bain, nicola.bain@claconnect.comWade Malec, Wade.Maleck@claconnect.comhttps://www.claconnect.com/en/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

CEO Perspectives
C-Suite Outlook 2025: Priorities for CMOs and CCOs

CEO Perspectives

Play Episode Listen Later Jan 27, 2025 28:14 Transcription Available


Learn what the C-Suite Outlook 2025 tells us about priorities for marketing and communications leaders.     Nearly all marketing and communications leaders (95%) are already using AI, but there remain concerns about AI output quality and a lack of internal expertise. How can CMOs and CCOs continue to embrace AI in 2025, and what are the top priorities for these functional leaders?     Join Denise Dahlhoff, PhD, and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn about CMO/CCO investment priorities for 2025, the role of AI in change management, and the continued importance of sustainability.    (01:45) Global Perspectives on AI (02:25) AI Adoption and Usage Statistics (04:45) Marketing and Communication Investments (11:04) Internal Priorities and Change Management (14:11) External Pressure Factors (17:21) Skills for Future CMOs and CCOs (21:34) Sustainability and Regional Differences   For more from The Conference Board:  C-Suite Outlook 2025: Seizing the Future  2025: A Year In Preview  Marketing & Communications Skills Needed to Win in 2025 

Marketing Today with Alan Hart
1: Mastering Marketing in Regulated Industries with Mary Cleary, VP of Marketing, Communications & Public Policy at Neara

Marketing Today with Alan Hart

Play Episode Listen Later Jan 22, 2025 34:55 Transcription Available


Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions.  Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara's advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions.  On today's show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively.  In this episode, you'll learn:  The connection between public policy and marketing  The role empathy plays when marketing in a regulated global industry  Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation  Key Highlights:  [01:39] Rescue dogs  [03:09] Career path to Neara  [07:43] What is Neara  [10:47] Marketing at Neara  [15:46] How public policy fits with marketing   [17:15] How marketing is different in a regulated industry   [19:00] Complexities of having an international scope  [21:09] Messaging and talking about AI  [24:30] An experience from your past that defines you  [26:46] Advice to your younger self  [27:19] A topic that you and other marketers need to learn more about  [28:52] Trends or subcultures others should follow  [31:54] Largest opportunity or threat to marketers today  Resources Mentioned:    Mary Cleary   Neara   No Dogs Left Behind (non-profit)   Founder of No Dogs Left Behind, Jeffrey Beri   Lawrence Lenihan   Zac Posen   Exit Five   The Food Lab (book) by J. Kenji Lopez-Alt   Gong Labs   Follow the podcast:    Listen on iTunes (link: http://apple.co/2dbdAhV)    Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)    Listen on Spotify (Link: http://spoti.fi/2mCUGnC)    Connect with the Guest:    https://www.linkedin.com/in/mary-cleary-71212423/   https://x.com/Neara_Global   https://www.instagram.com/neara_global/   Connect with Marketing Beyond and Alan Hart:    Twitter Alan B Hart - http://twitter.com/abhart    LinkedIn Alan  - https://www.linkedin.com/in/alanhart    Post-Production Credits:   Integrity Media Solutions LLC 

Peak Into COS
Peak Into Our Week: Colorado Springs Misconceptions

Peak Into COS

Play Episode Listen Later Jan 20, 2025 27:37


Listen in as members of the Marketing & Communications teams discuss some of the most common misconceptions we hear about Colorado Springs and the Pikes Peak Region. From cultural cuisine to the nightlife scene, there's more to Colorado Springs than you may think.  Be sure to subscribe so you don't miss our next episode! Send any questions or inquiries to Media@VisitCOS.com. 

Crossroads with Jenny Bushkell
Serving Our Neighbors - Doc Rock For Health 2025

Crossroads with Jenny Bushkell

Play Episode Listen Later Jan 18, 2025 43:49


“Only fear the Lord and serve him faithfully with all your heart. For consider what great things he has done for you.” 1 Sam 12:24. The Knoxville Academy of Medicine Alliance's Doc Rock for Health is SAT, JAN 18th at The Mill & Mine.  Part of the proceeds go to these wonderful charity organizations serving our East Tennessee neighbors!  With me is Beth Roskelly, Director of Development & Public Relations - InterFaith Health Center, Adelyn Pair - Associate Director of Marketing & Communications of Emerald Youth Foundation, Martin Vargas - Exec Director of St. Mary's Mobile Health Clinic, and Holly Kizer - Assistant Development Coordinator joins us from Thrive/ Soar Youth Ministries. Dr. Lytle Brown who returns as our Emcee and Kirstin Kropilak, Co-Chair of Doc Rock are here!  Our community changes one person at a time through the love and concern these people give others! Our bands - No Recall, B.B.S, Dr. Zoster & the Pox, and Remedy, are back! Thanks to Ministry Partners Campbell Dental Care & Denise King, Realtor - Noble Realty. Crossroads With Jenny Bushkell 5pm - 6pm. Joy620 WRJZ! 620 AM, 102.5 99.5 FM Sevier, streaming at wrjz.com or download our JOY620 App! The Mill & Mine SAT, JAN 18th, 2025. Doors open at 6:00pm! Music 7:00pm! Come and enjoy!! All for a great cause - serving our neighbors with health-care and love! Friday on @Crossroads withJenny we will hear how all these organizations are serving our East Tennessee neighbors. 

CEO Perspectives
The AI Revolution in Marketing Is Just Beginning

CEO Perspectives

Play Episode Listen Later Jan 6, 2025 30:30


Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy?     Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P's of marketing.     (00:40) AI in Marketing: A Historical Perspective (01:44) AI as a Tool, Not a Solution (03:08) Current AI Usage in Marketing (05:31) Generative AI in Creative Processes (09:24) Agentic AI: The Next Frontier (12:15) AI's Impact on the Four P's of Marketing (17:40) AI in Traditional and Social Media (26:01) Challenges and Future of AI in Marketing   For more from The Conference Board:  Leading Through the AI Transformation: Event Insights  AI for Marketing & Communications—the Update  Learning for the Future: Preparing Organizations and Workers for AI Disruption 

Averitt Express Truckload Podcast
FORGED AS ONE FOR PROFESSIONALISM

Averitt Express Truckload Podcast

Play Episode Listen Later Jan 3, 2025 13:59


Uniformity is the topic of our newest From The Driver's Seat Podcast, as host Jeff Auberson is joined by Alice Crabtree and Dayna Pierce of our Marketing & Communications team to talk about professionalism, how to use your allotment, and some outstanding incentives to place your order now!

More than a Few Words
#1095 Make AI Your Friend | Kendra Corman

More than a Few Words

Play Episode Listen Later Dec 12, 2024 11:38


I had so much fun welcoming back Kendra Corman back to the show.  An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra's worked with everyone from small businesses to global brands like Jeep, bringing her marketing expertise to a range of clients. Today, we dug into the ever-evolving world of AI and how it can be a real game-changer for social media and email marketing. Now, if you know me, you know my relationship with AI is complicated. I love the possibilities, but I'm a bit wary of giving up too much control, especially when it comes to my voice. But Kendra shared some great tips and tricks to get the best of both worlds—leveraging AI to streamline content creation while keeping it uniquely “you.”   Training AI in Your Voice: Start by “teaching” AI how you sound. Share real content, like podcast transcripts to help AI learn your unique tone. The result? Content that's in your voice, whether you're crafting a LinkedIn post, a Facebook update, or an email newsletter. Setting Boundaries with Words: Create a “do not use” list for words or phrases that feel off-brand. In fact, she shares my distaste for terms like “maximize” and “utilize,” which can make marketing feel pretentious. Providing AI with these specifics helps produce content that stays true to your brand's personality. Tailoring Content for Each Platform: Just as you would guide a new employee, give AI instructions to adjust tone and style depending on the platform. That way, each post feels like it fits naturally in its environment—LinkedIn reads more professional, while Facebook is a bit more casual. Refining AI Prompts Over Time: One word can dramatically alter AI's output. For example, the term “conversational” yields a friendlier tone than “informal,” which sometimes comes across as overly relaxed. As you work with AI, make notes of these little discoveries, as they'll save time and improve content quality down the road. Final Editing is Essential: AI can be a great partner for draft creation, but it's not quite ready to go live on its own. Adding that last layer of polish ensures your content sounds natural and true to your voice. If this conversation has peaked your interest be sure to check out Kendra's book, Mastering AI in Marketing Communications, which  goes even deeper, offering practical prompting tips for anyone looking to harness AI effectively without losing that human touch.   What did you think of the episode? I would love to hear from you.  Please take a quick minute to complete the listener survey I can create shows that  that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW       6486580f5a1b70cda54e7df5fb3f5f3eeff4317e

The Tea
#266 - Lacey Maynor, Community Development at Advancial & Olivia Thibodeaux, Marketing & Communications at Lafayette Habitat

The Tea

Play Episode Listen Later Dec 9, 2024 61:39


We are chatting with Lacey Maynor, Community Development at Advancial & Olivia Thibodeaux, Marketing & Communications at Lafayette Habitat about this year's Swipe & Support benefiting Lafayette Habitat For Humanity. Check out the website for more information: http://www.advancial.org/swipe — Find this and past episodes at: https://podcasters.spotify.com/pod/sh... — The Tea Podcast is proudly sponsored by Chase Group Construction, and The Music Academy of Acadiana The Tea Podcast Studio is sponsored in-part by Mire.Group CPAs: https://facebook.com/miregroupcpa?mib...

The School for Humanity
#117 "Diving Into the Dynamic World of FinOps with Yoav Golub"

The School for Humanity

Play Episode Listen Later Dec 2, 2024 22:51


"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub   Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav's expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.   Website: https://www.finout.io/ LinkedIn: https://www.linkedin.com/in/yoav-golub/

Passive Income Pilots
#84 - Tax-Free Growth & Infinite Loans: Whole Life Insurance Strategies for High-Earners

Passive Income Pilots

Play Episode Listen Later Nov 12, 2024 39:52


Welcome back to another episode of Passive Income Pilots! In this episode, Tait Duryea hosts Rod Zabriskie and Brenyn McConnell from Money Insights to explore how whole life insurance can be a powerful investment tool. They discuss how pilots and high-income earners can use structured whole life policies to build tax-free growth and take policy loans for investments like real estate. You'll learn how these policies offer a steady 5% return, liquidity for new investments, and options for legacy planning. Rod and Brenyn cover key policy structuring tips, like lump sum vs. monthly contributions, to help you create tax-efficient retirement income.Rod Zabriskie is the President of Money Insights, where he works directly with clients and leads the team in building a positive, client-focused environment. He began his career in financial services in 2009 after a decade in small business. Rod holds an MBA with an emphasis in entrepreneurship and a degree in Marketing Communications. He and his wife, Jodi, are the proud parents of seven children.Brenyn McConnell is a senior wealth strategist at Money Insights, specializing in high-cash-value life insurance to boost cash flow and tax benefits for high-income clients. A Utah Valley University graduate, Brenyn entered financial services in 2018 and joined Money Insights in 2020. He focuses on integrating life insurance with alternative investments, helping clients achieve financial growth and legacy goals through customized strategies.For more resources, including free consultation, visit Money Insights' dedicated page for Passive Income Pilots listeners and check out their recent webinar that illustrates investment strategies with whole life policies.Show notes:(0:00) Intro(01:24) Impact of recent Fed rate cut on investment strategies(03:18) Whole life insurance as a tool for passive income(04:30) Explanation of the Investment Optimizer concept(05:32) Benefits of tax-free growth and policy loans(10:09) How banks and corporations use similar strategies(14:43) Lump sum vs. monthly payments for funding policies(21:08) Deciding between real estate investment vs. life insurance funding(32:15) Using policies in retirement and legacy planning(39:01) OutroConnect with Money Insights:Website: https://moneyinsightsgroup.com/pilots/ — You've found the number one resource for financial education for aviators! Please consider leaving a rating and sharing this podcast with your colleagues in the aviation community, as it can serve as a valuable resource for all those involved in the industry.Remember to subscribe for more insights at PassiveIncomePilots.com! https://passiveincomepilots.com/ Join our growing community on Facebook: https://www.facebook.com/groups/passivepilotsCheck us out on Instagram @PassiveIncomePilots: https://www.instagram.com/passiveincomepilots/Follow us on X @IncomePilots: https://twitter.com/IncomePilotsGet our updates on LinkedIn: https://www.linkedin.com/company/passive-income-pilots/Do you have questions or want to discuss this episode? Contact us at ask@passiveincomepilots.com See you on the next one!*Legal Disclaimer*The content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group. The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.

The Heart & Hustle Podcast
401: Curated Marketing Communication: Lying or Strategic? Aka: Fake it Til You Make It?!

The Heart & Hustle Podcast

Play Episode Listen Later Oct 1, 2024 51:55


This is a fun episode about the “fake it til you make it” concept and curating your marketing strategies to present a certain angle. We are going even deeper, what's the line between a facade and becoming deceptive? --------------------------------- Show notes:  www.shopify.com/heart --------------------------------- www.theheartcontracts.com --------------------------------- www.theheartuniversity.com/apparel Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity