Podcasts about Marketing communications

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  • 528PODCASTS
  • 1,223EPISODES
  • 28mAVG DURATION
  • 1DAILY NEW EPISODE
  • Aug 12, 2022LATEST
Marketing communications

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Best podcasts about Marketing communications

Latest podcast episodes about Marketing communications

Insight On Business the News Hour
The Business News Headlines 12 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 12, 2022 12:05


We kick things off today about a wild story dealing with some retail stores overcharging customers at check out. Also, today is the second day of the great Iowa State Fair and there is news out, at the end of the broadcast about the future of Major League Baseball at The Field of Dreams also in...Iowa. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: Retail over-charging and getting caught; "Surprise!" says General Motors; Job cuts happening at Best Buy; Not to be outdone so too at Peloton; Union News from Trader Joes; How about a Ring reality TV show? What's in the Inflation Reduction Act? The Wall Street Report; And, Quiet Quitting is having a moment. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 11 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 11, 2022 9:37


It was a one – two punch of good economic news…we think...but that couldn't hold Wall Street together. Oh and tonight the Chicago Cubs face off against the Cincinnati Reds in Iowa at the Field of Dreams.  Will I be watching?  Yep.  It's the business news headlines for Thursday the 11th of August, thanks for being with us!  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: Some economic news to chew over; The DOJ and former President Trump; Walgreens needs pharmacists how badly? Happy Holidays - The USPS is raising rates; The Chicago Mayor has words about companies leaving; A fight at at GM plant results in the death of a worker; The Wall Street Report; Gen X worries about caring for their aging parents. For the interview you'll meet Julie Gammack the founder of the Okoboji Writers Retreat. This is an amazing adventure for any creative to attend. Here we talk about who should go, what to expect and how much fun the event offers. In other words we ain't stuffy.  To listen, just click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Okoboji Writers Retreat 2.0 with Julie Gammack

Insight On Business the News Hour

Play Episode Listen Later Aug 11, 2022 20:27


Last year when my friend, journalist and entrepreneur, Julie Gammack called to invite me to attend the Okoboji Writers Retreat I was happy to say "Yes!". I figured that maybe 50 writers, speakers, creators might show up.  Uhm...I was wrong. Over 120 folks showed up to listen, learn and get motivated to create. Now it's time for the Okoboji Writers Retreat 2.0 and it's a big deal.  Here Julie will explain what to expect and some of the folks who will be attending.  And she leaves us with a tease of something else she is working on.  Listen in and consider joining us in September. Oh and this is NOT a stuffy event...we have a blast! Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Saving Family Farms with Cattlemen's Heritage

Insight On Business the News Hour

Play Episode Listen Later Aug 10, 2022 21:04


If you've been associated with the agriculture community you know we've all heard it before...the saving of the family farm. Well, this story might meet that objective. Here is Chad Tentinger a cattle producer from Iowa who, for the past three years had devoted his time and money in the creation of Cattlemen's Heritage a whole new way to do beef production that not only pays producers well but also uses some amazing technology to allow consumers to know exactly where their steak came from. In addition the state of the art facility will pay premium wages, have an in-house daycare, health facility and more. Farmers, Ranchers, Retailers and Consumers need to spend some time with Chad Tentinger. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 10 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 10, 2022 11:23


It was a major surprise as the new inflation numbers came in and shocked Wall Street.  It's the business news headlines for Wednesday the 10th day of August, thanks for being here.  And, stick around for a major story that will have a huge impact on consumers, retailers, farmers and restaurants.  No, really.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: The surprising news about inflation; The Ford Lightening price could be scary; Schools resume but where are the teachers; Boeing starts delivery of new aircraft; Biden addresses inflation concerns; Disney adds more streaming customers; Papa Johns is changing...pizza; Coca Cola has a "dreamy" new flavor; The Wall Street Report; Google tells Apple to get the message. For the interview you'll meet Chad Tentinger the founder of Cattlemen's Heritage which, in his words, is a way to save the family farm.  Think beef production in a whole new way from technology, to great pay, benefits, increased profit to farmers, less risk and more.  Oh...and his plan will allow you the consumer to know much more about what you are buying or ordering in restaurants right down to the farm the animal came from.  This is...big and you can hear our conversation here.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 9 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 9, 2022 11:07


It seems like everybody is talking about semiconductor chips So what is in the CHIPS and Science Bill signed into law today? We'll share that story first.  It's the business news headlines for Tuesday the 9th day of August, thanks, everybody for being with us. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: Just what is in that massive CHIPS bill? Robot Vending Machines & Walmart Parking Lots; The end of worker shortages might be here; The Ford F-150 Lightening just got more expsnsive; That incentive to buy an EV is it...real? Walmart said to be eying streaming...again; The Wall Street Report; Another tech company to layoff workers. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Talkin' Cars - On the Road with Ken Chester

Insight On Business the News Hour

Play Episode Listen Later Aug 8, 2022 22:35


Ken Chester is the founder and host of the nationally known broadcast Roadworthy Drive that deals with all forms of transportation and technology.  Here is a first: We're driving back from an event honoring the 80th Birthday of News/Talk 1540 KXEL (where we are both privileged to be carried) and I asked Ken if we could do the interview as we rolled down the road. Why not?  We're talking about transportation and vehicles and while there may be a law against texting and driving...we couldn't find one about driving and recording. Here is our "mobile conversation":  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 8 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 8, 2022 10:15


While it's not really business news this story could impact a decision to move to a state or...not.  We're talking murder rates.  It's the business news headlines for Monday the 8th day of August, thanks for being here.  Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: States that lead in the rate of murders in ten years; You'll find that story amazing and not what you are expecting; The price of oil went up today; No, you can't switch "Made In" labels as this company learned; Two talking  points from the Inflation Reduction Act; A big increase in social security payments? Some surprising inflation news from the New York Fed; The Wall Street Report; Serious concerns about the housing market. For the interview we took this one on the road.  My guest is Ken Chester the founder and host of Roadworthy Drive and we did it while we were rolling down the road.  Hey we were talking about cars, technology and transportation so...why not.  To listen to that conversation, click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.   

Insight On Business the News Hour
The Business News Headlines 5 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 5, 2022 9:50


The Jobs Report was, in a word, astounding and, we'll add a second word…surprising. It's the business news headlines for Friday the 5th day of July thanks for being with us again. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: The amazing jobs report and fallout; Paying more for poultry? It's a bet; It was a wild day for oil prices; Gas prices continue to tumble; Are quitters regretting their quit? Verizon layoffs but how many; T-Mobile not far behind; The Wall Street Report; Boomers staying on the job longer it would seem Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 4 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 4, 2022 11:59


You might want to sit down for this….today oil fell to under 89 bucks a barrel. And, we're starting to see gas prices under $3.25 a gallon.  It's the business news headlines for Thursday the 4th day of August…thanks everybody for being with us. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: What's going on with oil prices? Some amazing gas prices from today; Wall Street Rally - What to make of it; Quitting...Quietly.  A new trend; What is the future of HBO Max? Banana Boat recall of some sunscreens; What? An olive oil shortage and why; Wait! A boycott of Cracker Barrel? The Wall Street Report; Hiring slows yet again says LinkedIn. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Belly2Belly
The 5 Rules of U.S. Trade Show Follow-Up

Belly2Belly

Play Episode Listen Later Aug 4, 2022 4:56


Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

Insight On Business the News Hour
A Small Business Grows to Meet Increased Demand - Meet Pat Russell

Insight On Business the News Hour

Play Episode Listen Later Aug 3, 2022 19:55


We love helping folks tell the story of their business. How they got started, who they serve, what growing pains they've been through. Entrepreneurs the world over know all about each of those issues and more.  Today we're sitting down with Pat Russell the founder of Russell's Tractor Parts located in Scottsboro, Alabama. Pat has been pushing iron for years and he's now in partnership with his son Trey who happens to be the president of the National Tractor Parts Dealer Association. That too is something Pat Russell knows plenty about. Enjoy...we sure did! Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 3 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 3, 2022 11:45


Here's some big news, in at least a dozen U.S. cities wages in June jumped up by 150 bucks a week and we'll share where.  It's the business news headlines for Wednesday the 3rd day of August…thanks, everybody, for being with us again today.  Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: In one city wages are up by 40% a week; Wall Street got back to business today; Interest rate pressure on mortgage loans; The data says fewer people are going to Walmart; Meanwhile, Walmart announced job cuts; Equifax and bad credit reports; Tyson Foods thumbing their nose at a subpoena; The Wall Street Report; Nervous CEO's cutting swag to dinners to office space. For the interview you'll meet entrepreneur Pat Russell who, along with his son Trey, have a ever growing agricultural parts business, Russell's Tractor Parts in Scottsboro, Alabama. It's a great story of change and partnership and to listen just click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Jeff Stein of News/Talk 1540 KXEL on Broadcasting, The Spoken Word and Birthdays

Insight On Business the News Hour

Play Episode Listen Later Aug 2, 2022 21:18


Each Sunday it's Insight on Business the News Hour, Week in Review that airs on News Talk 1540 KXEL based in Waterloo, Iowa.  Recently we were asked to join that staff for an 80th Birthday Party for the station.  It was a great adventure being able to mingle with the many listeners who joined us for the afternoon. We went along with Ken Chester from Roadworthy Drive, and had a great time in an open mic conversation with fans of the station.  Here is a conversation with News Director Jeff Stein about the impact of radio, the spoken word, the future of news and a bit about the birthday.  Enjoy...we sure did!  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 2 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 2, 2022 10:43


House Speaker Nancy Pelosi visits Taiwan and the markets…react.  The White House...too. It's the business news headlines for Tuesday the second day of August…thanks for being with us. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: That Taiwan Trip; GEICO closes down in California but why? Amazon pulling back warehouses; Tito's Vodka is selling empty cans; That story is a HOOT; Some food news from Taco Bell; Airbnb is thriving because of you; The Boys are Back with Mike Judge; The Wall Street Report; "Everything must go!" Big box retailers. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 1 August 2022

Insight On Business the News Hour

Play Episode Listen Later Aug 1, 2022 10:49


Is it too early for a scary story about…Halloween?  It's the business news headlines for Monday the first day of August…thanks for being with us everybody. And stick around for a conversation with Jeff Stein from News/Talk 1540 KXEL as we chat about birthdays, broadcasting, the spoken word and its impact on consumers. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: Scary Stuff from Hershey; A sports retailer closes all their stores; USPS to cut 50,000 jobs; Boeing and some good news for a change; P&G, Cascade and Idle Dishwashers...it's a story; Drone delivery coming big to six states; Some union news about Starbucks; The Wall Street Report; Studying the four-day work week. For the interview it's Jeff Stein from News/Talk 1540 KXEL as we chat it up about the business of broadcasting, listeners, their 80th Birthday Party and a bunch more about the impact of the spoken word.  To listen in, just click here.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Birthdays, Broadcasting, The Spoken Word and the Impact with Jeff Stein

Insight On Business the News Hour

Play Episode Listen Later Aug 1, 2022 20:55


Each Sunday it's Insight on Business the News Hour, Week in Review that airs on News Talk 1540 KXEL based in Waterloo, Iowa.  Recently we were asked to join that staff for an 80th Birthday Party for the station.  It was a great adventure being able to mingle with the many listeners who joined us for the afternoon. We went along with Ken Chester from Roadworthy Drive, and had a great time in an open mic conversation with fans of the station.  Here is a conversation with News Director Jeff Stein about the impact of radio, the spoken word, the future of news and a bit about the birthday.  Enjoy...we sure did!  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 29 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 29, 2022 13:09


In case you were wondering…the Markets had their best month since November of 2020….even while talking…recession. It's the business news headlines for Friday the 29th day of July…thanks for being here. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: If the sky is falling what's going on with Wall Street; He says major layoffs are coming and more bad news; Wait, what happened to consumer spending? Guess who recorded record profits...come on you know; Warren Buffett has a classic line for you.  Such wisdom; Let's dig deeper into this "Recession Thingy"; What states consumer the most gas by person?  We have a list; The Wall Street Report; So, you want a paycheck or free chicken?  Ouch! That's a wrap and thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Money is Not Evil Podcast
Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton

Money is Not Evil Podcast

Play Episode Listen Later Jul 28, 2022 60:19


Consumers want to know who you are. It's really important as a brand to be clear on who you are what you stand for. If you stand for everything, you stand for nothing. It's important to be clear what matters most to us and why. What's our purpose? Why do we exist?" In this View From The Top, Chisom Obi-Okoye, MBA ‘22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," says Treseder.

WVU Marketing Communications Today
Marketing from the Inside Out

WVU Marketing Communications Today

Play Episode Listen Later Jul 28, 2022 28:13


  Is marketing's focus on the customer misplaced, even harmful? We discussed this radical idea with Tim Parkin, a global consultant and coach to marketing executives at many world-renowned brands. While marketers have been focusing on the customer, Tim contends that we have neglected our internal teams. They find themselves without the processes, collaboration, and alignment needed to make marketing to customers work. Join us as Tim explains why he rates most large corporate marketing teams only a 3 out of 10 and gives us an action plan to make this right. HINT: It is tied to a clever combination of skill-based retention and a disciplined process. About our Guest: Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Insight On Business the News Hour
The Business News Headlines 28 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 28, 2022 10:33


We kick things off today with a good news story: Did you hear how McDonald's used data to become…real and caring? It's a big marketing win we need to share. It's the business news headlines for Thursday the 28th of July, thanks, everybody for being with us. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here's what we've got for you today: Digital, Data Marketing that wins; It happened and folks are trying to figure it out; Jet Blue to acquire Spirit and what that means; Home builders say "Recession!"; Remember house bidding?  Slowing; Ford says they have too many people; The Wall Street Report; Might the fed pivot and lower rates? Green is going away says Coke and others. That's a wrap and thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 27 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 27, 2022 11:18


The Fed raised interest rates today and Chair Jerome Powell said something very…interesting and that lit up Wall Street.  It's the business news headlines for Wednesday the 27th day of July…thanks, everybody for being with us. And, stick around for the conversation with entrepreneur, author and coach Sarah Young.  Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram. Here's what we've got for you today: Fed Chair Jerome Powell said... Biden just may have ended the fuel crisis; When diners get angry...what do you do? The list of unhealthy food choices is out; Walmart to slash prices and we have that list; More semi-conductor chips in your future; The Wall Street Report; Gen Z gives social media a big..."Meh..." For the interview you'll meet Sarah Young author, speaker and entrepreneur Sarah Young.  Her book, Expansive Impact - An Invitation to Lead in Everyday Moments is so impactful in the way it defines how we can always "be on" yet lead with our heart.  Here is a wide ranging conversation about the book and about her business Zing Collaborative. To listen to that conversation, click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.   

Insight On Business the News Hour
Expansive Impact - Leading in Everyday Moments with Sarah Young

Insight On Business the News Hour

Play Episode Listen Later Jul 27, 2022 18:18


This year during EntreFEST 2022 we were fortunate to, literally, bump into author, speaker and entrepreneur Sarah Young.  Her book, Expansive Impact - An Invitation to Lead in Everyday Moments is so impactful in the way it defines how we can always "be on" yet lead with our heart.  Here is a wide ranging conversation about the book and about her business Zing Collaborative. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram. Now, meet Sarah Young: Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.   

Insight On Business the News Hour
Iowa Secretary of State Paul Pate on Business & Opportunity

Insight On Business the News Hour

Play Episode Listen Later Jul 26, 2022 13:33


Recently I had the opportunity to sit down with the Secretary of State for Iowa, Paul Pate to talk business. We were at the recent 80th Birthday Party for News/Talk 1450 KXEL and I wanted to know more about how the Secretary of State's Office assists businesses, what changes he has made to the office and talk about the astounding number of LLC's that have registered in just one year.  Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram. Here now is Iowa Secretary of State, Paul Pate:  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 26 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 26, 2022 11:13


Retail got hit today following a dismal report by…Walmart.  When you are the biggest it often, as it did today, impact other companies. It's the business news headlines for Tuesday the 26th day of July, thanks for being with us everybody. Also, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram. Here's what we've got for you today...and thanks for listening! Walmart troubles and consumers; So how overstocked is Walmart? The Fed and Interest Rates...tomorrow; Are U.S. and European banks guilty of war crimes? The future of WWE minus Vince McMahon; Target to open more distribution and why; The Wall Street Report; Renting in NYC means real...pain. For the interview you'll meet Paul Pate the Secretary of State for Iowa. No, we're not talking politics but business. From the record number of LLC's created in just one year and what that means to why Iowa seems attractive to immigrants and what his office has done to streamline business filings.  To hear that conversation, click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

CEO Perspectives
Repositioning of the Marketing Profession

CEO Perspectives

Play Episode Listen Later Jul 25, 2022 30:45 Very Popular


In this episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board, and former Chief Marketing Officer at General Mills. Odland and Pollard discuss the business function that has arguably changed more than any other in the 21st century: marketing. Tune in to find out: How marketing has evolved over the last 30 years vs. marketing's tactical world today How the best companies leverage their marketing talent —internally and externally What CMOs need from CEOs today—and vice versa

Insight On Business the News Hour
The Business News Headlines 25 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 25, 2022 10:53


Just when you thought you might be gaining on gas prices...gasoline refiners may be forced to cut production…want to know…why?  It's the business news headlines for Monday the 25th day of July, thanks for being with us everybody. And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Gas production and the global economy; The Biden Administration and recession talk; Is Tesla guilty of discrimination? We have that story; Boeing workers vote to go out on strike; Conflicting data has the Fed in a tight spot; A former congressman arrested for insider trading; The Wall Street Report; What you are buying and not buying tells us... Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Digital Dispatch Podcast
How Odyssey Logistics thinks about global marketing strategy

Digital Dispatch Podcast

Play Episode Listen Later Jul 24, 2022 30:48


Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy. Connect with Eileen Curran on LinkedinFollow Odyssey Logistics on Linkedin and check out their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

Insight On Business the News Hour
The Business News Headlines 22 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 22, 2022 12:10


Once again, the worry is in when it comes to social media and advertising revenue.  It's the business news headlines for Friday the 22nd day of July…thanks for being with us. Before we get into the news a note about recessions and advertising/marketing. Advertisers who cut back on their ad spends during tough economic times lose market share while those who continue gain. So, you want proof?  Here's an article we wrote several years ago that speaks that that very issue. One other thing: Remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Recession scares advertisers and social media; "Nobody want to work anymore!" The myth; Cannabis news from the U.S.; Cannabis news from Canada; Struggling to pay bills? You are not alone; The Wall Street Report; Love or Money?  Love, it seems loses out. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 21 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 21, 2022 12:11


In yet another surprise U.S. jobless claims were up and over expectations. and that caused us to do a double take.  It's the business news headlines for Thursday the 21st of July, thanks, as always, everybody for being here. And, a reminder that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Those jobless numbers surprised and what that means; Wall Street posted another winning day; Fighting unions this time Chipotle?  More corporate job cuts announced; EV prices and consumer reluctance but, there is a but; Snap stock...well, snaps; Consumers and brand loyalty. You need to hear this; The Wall Street Report; Americans now priced out of...America? For the interview we're talking with Ro Crosbie the President/CEO of Tero International about the opportunities and the challenges of the remote workforce. How can leaders better position their workers and those teams? What should they know in advance and how can they become a motivating factor? Asked and answered right here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Opportunities and Challenges of the Remote Workforce - Tero International

Insight On Business the News Hour

Play Episode Listen Later Jul 21, 2022 18:02


The pandemic has changed everything. From how we shop to how we interact with friends and family. But one of the biggest disrupters has been the relationship between workers and the office. Here you'll meet Ro Crosbie the President/CEO of Tero International as we talk about the challenges and the opportunities presented by this new paradigm. From dealing with individual workers to teams, leaders need to, truly, be on their game.   Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 20 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 20, 2022 12:24


One of the Big Three automakers to cut 8,000 jobs…and why.  It's the business news headlines for Wednesday the 20th day of July….thanks, everybody for being with us. And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Ford, Cash, EV's and Production; Is the "Bear" hibernating? McDonald's brings back a favorite; What? Boycott Walgreens?  And why; Another retail company said to eye bankruptcy; Could GM be getting into restoration? Remember when Tesla was big on Bitcoin? We've got some positive chip news; Where are the "job quitters" going? The Wall Street Report; Vacations  out of reach for many Americans. For the interview you'll meet Lisa Carponelli and Kim Hopkins the entrepreneurs behind Velorosa - Cycling Wear for Bike-Minded Women.  They launched during RAGBRAI (Registers Annual Great Bike Ride Across Iowa) in 2017 and still going strong. The who, what, where and why of Velorosa here.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Cycling Clothing for Women by Women - Velorosa

Insight On Business the News Hour

Play Episode Listen Later Jul 20, 2022 25:52


Here you'll meet two entrepreneurs who matched their love for cycling to the need for stylish cycling clothing.  Lisa Carponelli and Kim Hopkins made the bold move to launch Velorosa - Cycling Wear for Bike-Minded Women during RAGBRAI (Register's Annual Great Bike Ride Across Iowa) in 2015. Pooling their money they hit the road and their "kits" were a success. Here you'll learn about the who, what, where and why of Velorosa and yes, they'll be at RAGBRAI again this year. One more thing get 15% off when you order online and use the promo-code: Insight15.  Slick huh? And, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is Lisa and Kim:  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 19 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 19, 2022 12:16


Guess you know by now…green means…go and that's what happened today on Wall Street.  It's the business news headlines for Tuesday the 19th of July, thanks, everybody for being with us again today.  And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Investors think we've seen the bottom; One more time with CEO wages; Password sharing is a Netflix issue but; So too is losing more subscribers; Heard of "Freind-Shoreing"? You will today; Sticky Keys, Apple and $50 million; An interesting "Wrack-a-Mole story; The Wall Street Report; Online media subscriptions in trouble. For the interview you'll meet Dr. Greg Gilbaugh a dentist, business coach, author, speaker and a guy who has an interesting look at the intersection of business, family and faith. This is some seriously good stuff and to listen, just click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Business, Faith and Family with Dr. Greg Gilbaugh

Insight On Business the News Hour

Play Episode Listen Later Jul 19, 2022 27:19


Not long ago we were introduced to Dr. Greg Gilbaugh a practicing dentist from Iowa. But it was not about dental care but about...business. Greg is an author, speaker and business coach. This conversation covers that as well as the interesting intersection between business, faith and family. Here Greg offers up some thoughts about leadership, mission, employees and how faith can have a role...everywhere. Learn more about Dr. Greg Gilbaugh here and listen to what he has to say...here: Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 18 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 18, 2022 11:50


When one of the world's largest and most wealthy companies says it's going to "pause" its spending that gets the attention of everybody. It's the business news headlines for Monday the 18th of July thanks, as always for being with us. And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Apple "pauses" and that gets noticed; Corporate CEO's are not worried about inflation and why; The world's largest car market about to lose a nameplate; Netflix is facing some real issues; Ford is clearly not giving up on gasoline trucks; Boeing gets new life from Delta Airlines; Something really odd in the job market; The Wall Street Report; And Toys R Us - Comeback Number Two. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Life Science Success
Chris Conner

Life Science Success

Play Episode Listen Later Jul 17, 2022 33:05


Chris Conner is the host of the Life Science Marketing Podcast.  He is a Scientist turned storyteller, he turns conversations into content to be used for thought leadership and demand generation. Chris has led global Marketing Communications programs at Varian, Inc., Agilent Technologies, and Thermo Fisher Scientific. He has been producing his own podcast for 7+ years and has been recognized by C&E News Media Group as an influencer alongside Gary Vaynerchuck and Seth Godin.

Insight On Business the News Hour
The Business News Headlines 15 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 15, 2022 8:24


Well now….just what happened today when it came to retail sales?  We'll share and it's a big story that really moved the markets. Welcome to the business news headlines for Friday the 15th of July and we're coming to you again from sunny and very warm Alabama…glad you're with us.  And, outside of these reports you can follow us all day on Twitter @IOB_NewsHour and on Instagram. You are still buying stuff and it shows; A deeper dive into the retail numbers; President Biden, Saudi Arabia and Oil; Intel has some news that will not make you happy; The Wall Street Report; Millennials and Inflation? Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
”Gaslighting” Kills Productivity with Harwant Khush

Insight On Business the News Hour

Play Episode Listen Later Jul 14, 2022 19:59


To be honest I had no idea where the term "gaslighting" came from nor was I that familiar with what it actually was and how it can creep into the business world and kill productivity. Here you will meet Dr. Harwant Khush a research fellow with Tero International who explains where it came from and what it can do to staff and productivity. We thought it's an important topic to discuss and to learn more about.  A reminder that you can follow along with us all day on Twitter @IOB_NewsHour and on Instagram. Meet Dr. Khusch:  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.   

Content Marketing, Engineered Podcast
Maximizing Membership in an Industry Association

Content Marketing, Engineered Podcast

Play Episode Listen Later Jul 14, 2022 19:11


Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website and invest time to explore all the ways association membership can help meet corporate marketing goals.Stephanie Tierney, Director of Marketing Communications for the Electronic Components Industry Association (ECIA), is keenly focused on engaging members and helping them find their passion within the organization. From serving on standards boards to supporting industry studies, there is a long list of ways companies can get involved and maximize the value of their membership in ECIA.Stephanie utilizes many channels to stay top-of-mind with members, including enewsletters and LinkedIn. Part of her role includes leading a committee to plan the annual ECIA Executive conference, which is back in person this year (after a two-year pandemic-related hiatus) with the theme "Bucking Normal." ECIA also has a podcast, The Channel Channel, which focuses on industry trends and association news.It was clear from our interview that there is no "one way" to maximize membership in an industry association, rather Stephanie encourages members to forge their own paths based on business needs and individual motivators. For some, this may come in the form of shaping industry guidelines and for another, it might be leveraging association analyst research for a thought leadership content campaign. Regardless, she reminds us that when it comes to membership, you get out what you put in....so get involved!For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

Insight On Business the News Hour
The Business News Headlines 14 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 14, 2022 11:15


In case you've run out of stuff to worry about think…copper. It's the business news headlines for Thursday the 14th of July….thanks for being with us again today while we broadcast from sunny and warm Scottsboro, Alabama. Oh, and if you check out our Instagram or Twitter account you've got to see this very "sweet" café we had lunch at today. Find us on Twitter @IOB_NewsHour and on Instagram. Copper the next shoe to drop; Some sweet news out of Chicago; A Beer Story for you...sounds...cool; And some Beer Trivia on a hot day; Ads are coming to Netflix and why; Weekly jobless claims are up and what that means; The Wall Street Report; And, another crypto company files for Chapter 11. For the interview we're talking about "Gaslighting". Where it comes from and what it does to employees and productivity. My guest is Dr. Harwant Khush a research fellow for Tero International.  You can hear that conversation...here.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
The Business News Headlines 13 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 14, 2022 13:11


We are not alone in fighting inflation, the Bank of Canada is in the same boat. Meanwhile here in the U.S. the June inflation rate hit 9.1 percent….a new record.  It's the business news headlines for Wednesday the 13th of July…thanks for being with us.  And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: The Bank of Canada shocks Bay Street; The Inflation Rate of 9.1% gets some attention; Did you hear about the fake CPI report? Kohls says it has a plan to bring back consumers; Starbucks closing 16 stores and why; You are still shopping Amazon Prime even though... Some key numbers about inflation you should know; The Wall Street Report; More layoffs announced but there is a but. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

WVU Marketing Communications Today
Marketing for Small Businesses in a Time of Uncertainty

WVU Marketing Communications Today

Play Episode Listen Later Jul 14, 2022 30:36


  "Small business owners are not marketers,” says our guest Stephanie Schwab, CEO of Crackerjack Marketing. But she can help them become proficient, and successful, if they follow a distinct process that she shares during this episode. As the world enters a time of business uncertainty, Stephanie recommends that owners reassess their marketing, to understand the nature of their unique offering and to take stock of their customers. Listen in, as we explore the details around her process, and her marketing must-dos—including the surprising Top Tip she gives to business owners. About our Guest: As CEO of Crackerjack Marketing, Stephanie Schwab creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 20+ years, Stephanie has focused on social media, content marketing, and influence marketing, blending management consulting best practices with agency creativity. She is the Director of the Digital Marketing Programme at Harbour. Space, a high-tech university in Barcelona, Spain and Bangkok, Thailand, where she teaches courses on fundamentals of digital marketing, social media and content marketing, and starting and running an agency. Stephanie also works with coaches, consultants, and service providers to create profitable and sustainable marketing through her Business Marketing Blueprint program. Stephanie received her MBA in marketing and strategic planning from the University of Illinois at Chicago. When not working or teaching, Stephanie travels, plays board games with her husband and teenager, knits, and cooks gluten-free meals. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Insight On Business the News Hour
The Business News Headlines 12 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 12, 2022 11:01


The consumer price index is due out tomorrow morning…some are betting inflation will hit 9% and if that happens watch the markets.  It's the business news headlines for Tuesday the 12th of July…thanks for being with us.  And, a remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Will inflation hit 9% in the CPI; But, wait some are saying inflation will go down; Yet another rocky day on Wall Street; The price of oil and gasoline down yet again; Want some free chicken nuggets? Amazon Prime Days are said to be "underwhelming"; Notice the rate increase at USPS? Peloton will stop manufacturing their equipment; 4,500 EV's order from a company we bet you don't know; The Wall Street Report; And, are Americans giving up on the...news? Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

The Higher Ed Marketer
How to Amplify Your Students' Voice for Success

The Higher Ed Marketer

Play Episode Listen Later Jul 12, 2022 31:13


If there was ever an episode to give you a roadmap to success in higher education, it's this one.   Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their students' voices.   Join us as we discuss: The two Kathy's road map to success at Delaware Valley. How the college tour played a role in the success of the school by emphasizing the students' journeys. How Delaware Valley has been able to differentiate itself with robust experimental learning systems. 

Insight On Business the News Hour
The Business News Headlines 11 July 2022

Insight On Business the News Hour

Play Episode Listen Later Jul 11, 2022 10:55


Tech Stocks tumbled today…and we'll share why.  It's the business news headlines for Monday the 11th day of July…thanks for being with us. and we're grateful, as always that you're with us again today. Also, remember that you can hook up with us all day on Twitter @IOB_NewsHour and on Instagram.  Here is what we've got for you today: Tech stocks take a beating; Banks to kick off earnings reports; Walmart: Creamer or Whitener? Oh, those Walmart sales.... It won't die: Costco and the hot dog combo; Gas prices continue to tumble; The Wall Street Report; The Uber whistleblower story. For the interview: What about student loans? The interest rate? Does it matter if you borrow from a non-profit? Meet Steve McCullough from ISL Education Lending where those questions are all asked and answered. Our best advice is to share this conversation with those you know that may be headed off to a college, university or trade school. Information is critical for the future of the student and...family. To listen to that, just click here. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Insight On Business the News Hour
Student Loans and Educated Choice - Meet Steve McCullough

Insight On Business the News Hour

Play Episode Listen Later Jul 11, 2022 19:41


There is so much more to learn about getting and then paying back a student loan. What are the options? The interest rate? What help is available? How can the parents and the student better understand their choices and what's smart. Oh, and is the lender a non-profit?  Meet Steve McCullough from ISL Education Lending where those questions are all asked and answered. Our best advice is to share this conversation with those you know that may be headed off to a college, university or trade school. Information is critical for the future of the student and...family.  A reminder that you can follow along with us all day on Twitter @IOB_NewsHour and on Instagram.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

FreightCasts
Global Marketing Strategy with Oddysey Logistics EP61 Cyberly

FreightCasts

Play Episode Listen Later Jul 7, 2022 30:28


Most logistics companies are blessed to have one person in charge of marketing. But at Oddysey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Oddysey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.Connect with Eileen Curran on LinkedinFollow Oddysey Logistics on Linkedin and check out their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.comWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you  can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com

Eye On Annapolis Daily News Brief
July 5, 2022 | Daily News Brief | Child Porn. Drug Bust. Safety Patrol. Crosby Marketing Communications. Soul Closed.

Eye On Annapolis Daily News Brief

Play Episode Listen Later Jul 5, 2022 15:38


Give us about ten minutes a day and we will give you all the local news, local sports, local weather, and local events you can handle.   SPONSORS: Many thanks to our sponsors... Solar Energy Services because solar should be in your future! The Kristi Neidhardt Team. If you are looking to buy or sell your home, give Kristi a call at 888-860-7369! and, Alpha Engineering. Today... An Annapolis man was arrested for child pornography. We now know about that January FBI raid in Eastport. County Executive Pittman announced a plan to reduce gun violence. A Republican forum for County Executive this Thursday. Crosby Marketing Communications named top workplace AND steps up to the plat for the Anne Arundel County Food Bank. There will be a park spruce-up and a safety patrol in downtown Annapolis. And local restaurant Soul has closed its doors. Scott MacMullan with Scott MacMullan Law is here with some legal tips in his periodic segment-- Legal Briefs! And as usual, George from DCMDVA Weather is here with your local weather forecast! Please download their APP so you can keep on top of the local weather scene! The Eye On Annapolis Daily News Brief is produced every Monday through Friday at 6:00 am and available wherever you get your podcasts and also on our social media platforms--All Annapolis and Eye On Annapolis (FB) and @eyeonannapolis (TW) NOTE: For hearing impaired subscribers, a full transcript is available on Eye On Annapolis