Podcasts about Marketing communications

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Best podcasts about Marketing communications

Latest podcast episodes about Marketing communications

Becker’s Healthcare Podcast
Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health

Becker’s Healthcare Podcast

Play Episode Listen Later Jan 10, 2026 4:25


This episode, recorded live at the Becker's 13th Annual CEO + CFO Roundtable, features Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health, as she discusses her expanded role overseeing all marketing functions. She shares insights on driving mission-focused communications, engaging communities, and leading with purpose in a complex health system.

Stratégies de Communication et DOOH : Captiver le Public avec des Expériences Inoubliables en Marketing

Play Episode Listen Later Nov 27, 2025 14:20 Transcription Available


Comment le DOOH (Digital Out of Home) transforme-t-il notre manière de percevoir la publicité dans un monde saturé de messages ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault s'entretient avec Aurélie Guyot une experte dans le secteur sur les stratégies de vente innovantes et l'impact du marketing émotionnel à travers des campagnes mémorables. Ensemble, ils plongent dans l'univers fascinant du DOOH, un outil puissant qui permet de créer des expériences immersives pour les passants, tout en soulignant l'importance du lieu, du format et du storytelling pour garantir le succès d'une campagne OOH. Découvrez comment une campagne marquante à la gare Saint-Lazare a su captiver l'attention d'un large public grâce à des vidéos projetées de manière stratégique. Cet exemple illustre non seulement l'analyse des tendances actuelles en matière de communication, mais aussi l'importance d'établir un lien affectif avec les consommateurs. Dans un environnement où le marketing digital et les réseaux sociaux dominent, il est essentiel de se démarquer par des approches créatives et engageantes. Les intervenants discutent également des défis et des opportunités liés à l'embauche marketing, en particulier à l'approche des JO de Paris. Comment les marques peuvent-elles générer un intérêt médiatique tout en respectant les contraintes juridiques ? Ce questionnement ouvre la voie à des stratégies de communication innovantes qui intègrent l'influence marketing et le contenu généré par les utilisateurs, renforçant ainsi l'engagement autour des marques, notamment dans le secteur du voyage. Ce podcast communication de marque vous offre des conseils d'experts en marketing, vous permettant de mieux comprendre les enjeux du DOOH et son rôle dans l'évolution du marketing sportif et du sponsoring sportif. En explorant des thèmes tels que l'analyse des médias et le monitoring de l'impact, vous serez en mesure de développer une stratégie de communication efficace qui répond aux besoins de votre audience. Ne manquez pas cette occasion d'approfondir vos connaissances sur le DOOH et d'explorer comment il peut révolutionner votre approche marketing. Rejoignez-nous dans L'Instant MARKETING COMMUNICATION pour un décryptage des tendances événementielles et une analyse des performances podcast qui vous aideront à devenir dircom dans un monde en constante évolution. suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

97.Stratégies de vente innovantes : Aurélie Guyot dévoile le marketing émotionnel de TUI France

Play Episode Listen Later Nov 24, 2025 12:45 Transcription Available


Êtes-vous prêt à plonger dans les coulisses des stratégies de vente innovantes de TUI France ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Aurélie Guyot, directrice marketing de TUI France, pour une discussion enrichissante sur l'avenir du marketing dans le secteur du voyage. Découvrez comment TUI se démarque dans un marché concurrentiel grâce à des partenariats audacieux, notamment avec l'émission emblématique Koh-Lanta et sa collaboration magique avec Disney autour du film Mufasa. Aurélie partage son expertise en communication et en marketing, mettant en lumière l'importance de l'émotion dans la communication des marques. Elle aborde également la nécessité de réduire la charge mentale des consommateurs lors de l'organisation de leurs vacances, une approche essentielle pour améliorer l'expérience client. Grâce à des marques complémentaires et des offres sur mesure, TUI répond aux besoins variés des voyageurs modernes, tout en intégrant des tendances du marketing qui captivent les audiences. Au fil de la conversation, les auditeurs découvriront l'impact du licensing dans le marketing contemporain, et comment il permet de créer des contenus engageants qui touchent de nouveaux publics. Aurélie évoque également des projets futurs audacieux, tels que des expériences uniques avec des super-héros, illustrant la diversité des approches marketing possibles. Ces initiatives montrent comment TUI utilise le sponsoring sportif et le marketing digital pour renforcer sa présence sur le marché. Ne manquez pas cette occasion d'apprendre des conseils d'experts en marketing et d'explorer les tendances événementielles qui façonnent notre quotidien. Que vous soyez un professionnel du secteur ou simplement passionné par le podcast marketing, cet épisode vous offre une analyse des défis et des opportunités qui se présentent dans le monde du marketing. Écoutez maintenant pour découvrir comment TUI France redéfinit les standards du secteur et reste en tête grâce à des stratégies de communication percutantes. Rejoignez-nous sur L'Instant MARKETING COMMUNICATION pour explorer le futur du marketing et découvrir comment des marques comme TUI transforment l'actualité marketing en expériences mémorables. Ensemble, décryptons les enjeux du monitoring de l'impact et de l'engagement sur les réseaux, tout en réfléchissant à l'évolution de la communication interne dans un monde en constante mutation. suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

HVAC Tactical
Music and Marketing with Matthew Pryce

HVAC Tactical

Play Episode Listen Later Nov 19, 2025 64:42


Dive into the eccentric and creative mind of Matthew Pryce, Head of Marketing Communications at Centrotherm.This episode powered by WeSupplyTrades.com

Karl and Crew Mornings
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Karl and Crew Mornings

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Eric and Brigitte
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Mornings with Eric and Brigitte

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Kelli and Steve
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Mornings with Kelli and Steve

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Perry and Shawna Mornings
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Perry and Shawna Mornings

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Kurt and Kate Mornings
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Kurt and Kate Mornings

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Tom and Tabi Podcast
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Mornings with Tom and Tabi Podcast

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Ken and Deb Mornings
Faith Through a Child's Eyes with Dr. Elizabeth Smith & Upcoming Devotions from Today in the Word with Jamie Janosz

Ken and Deb Mornings

Play Episode Listen Later Nov 18, 2025 72:29 Transcription Available


Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

The Enrollify Podcast
Featherstone University: The Campaign Higher Ed Can't Stop Talking About

The Enrollify Podcast

Play Episode Listen Later Nov 3, 2025 28:58


In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education's elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign's origin story, its creative risks, and how it's redefining what higher education marketing can look like.Related Links:Featherstone University CampaignInside Higher Ed: One Industry, Two PlaybooksChronicle: ‘Featherstone University' Isn't Real. But Its Message About Higher Ed Packs a Punch - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

L'Instant MARKETING COMMUNICATION : Stratégies de vente et analyse des médias avec Hélène Lastella de RFE Publicité

Play Episode Listen Later Oct 27, 2025 10:43 Transcription Available


Savez-vous que 60% des auditeurs de 107.7 Radio-Vinci Autoroute sont attentifs aux publicités diffusées ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RFE Publicités, pour plonger au cœur de ce phénomène unique écouté par des millions de Français, surtout lors des grands départs en vacances. Hélène nous dévoile les stratégies de vente qui font de cette radio un outil publicitaire d'une efficacité redoutable. En effet, 70% des auditeurs se renseignent sur les marques après avoir entendu leurs publicités. Ce chiffre témoigne de l'impact puissant que la radio peut avoir sur les comportements d'achat, notamment pour des produits et services pertinents pour les voyageurs, tels que les équipements auto, les parcs d'attractions ou la grande distribution. Dans un monde où l'analyse des médias est essentielle, cet épisode met en lumière l'importance croissante de la radio dans le paysage médiatique actuel. Au fil de la conversation, Hélène partage des statistiques fascinantes sur l'audience de 107.7 Radio-Vinci Autoroute. Elle évoque également l'évolution des outils de mesure d'efficacité publicitaire, grâce à des études menées en collaboration avec Ipsos, permettant ainsi un meilleur contrôle et abus des campagnes publicitaires. Comment les marques peuvent-elles tirer parti de ces données pour optimiser leur stratégie de communication ? C'est une question cruciale que nous abordons ensemble. En outre, cet épisode est une véritable mine d'or pour ceux qui s'intéressent aux tendances du marketing et au marketing digital. Nous discutons de l'importance du social listening, de l'influence marketing et de l'engagement sur les réseaux sociaux pour maximiser l'impact des campagnes. Hélène nous donne des conseils d'experts en marketing pour naviguer dans cet environnement en constante évolution, tout en soulignant l'importance d'une plateforme de marque solide. Enfin, cet épisode de L'Instant MARKETING COMMUNICATION est un incontournable pour toute personne souhaitant comprendre les défis actuels du marketing, les tendances événementielles et le décryptage data & IA. Que vous soyez un professionnel du marketing, un dircom en devenir ou simplement curieux d'en savoir plus sur la communication d'entreprise, cet échange vous apportera des insights précieux pour optimiser votre plan de communication et améliorer l'expérience client. Ne manquez pas cette occasion d'explorer les opportunités stratégiques que représente la radio pour les marques dans un contexte de mobilité. Écoutez dès maintenant et transformez votre approche marketing ! suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

The Kula Ring
The Accidental B2B Marketer:​​ Uniting a Global Brand with Storytelling and Podcasting

The Kula Ring

Play Episode Listen Later Oct 21, 2025 31:23 Transcription Available


When Jackie Slaght joined E Tech Group, she didn't expect to become the “accidental B2B marketer.” Now as Director of Marketing Communications, she's helping unify a global team through storytelling and a newly launched podcast, Beyond Tech. In this episode, Jackie shares how the show amplifies technical voices, strengthens internal communication, and fuels eTech's growing brand presence across multiple global locations.

Optimal Business Daily
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily

Play Episode Listen Later Oct 2, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily

Play Episode Listen Later Oct 2, 2025 7:43


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1828: How to Write Cold Emails That Get Opened by Margo Aaron of That Seems Important on Marketing Communication

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Oct 2, 2025 5:44


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Academically Speaking
Busting Admission Myths: What Really Matters in the Process

Academically Speaking

Play Episode Listen Later Sep 16, 2025 16:53


Join host Milan Jones '25, recent Oak Knoll graduate and former Marketing & Communications intern, as she sits down with our Lower and Upper School Admission Directors to tackle the biggest questions families have about the admission process. From application tips to what really matters most, get the inside scoop straight from the experts — and discover the truth behind the myths.

Higher Ed Demand Gen Podcast
University of North Dakota's Year of Momentum / / Why Logo's Are Not Marketing Campaigns

Higher Ed Demand Gen Podcast

Play Episode Listen Later Sep 15, 2025 23:20


In this episode, Shiro Hattori speaks with Melanie Linder, VP of Marketing Communications at the University of North Dakota, about the significant growth in enrollment and the strategic marketing initiatives that have contributed to this success. They discuss the importance of centralized marketing, leadership support, campus renewal, and effective storytelling in engaging prospective students. Melanie emphasizes that a logo is not a marketing campaign and shares insights on how to measure and communicate marketing success effectively.takeawaysThe University of North Dakota has seen a 25% increase in enrollment due to strategic marketing efforts.Centralized marketing allows for consistent branding and effective long-term planning.Leadership support is crucial for successful marketing initiatives.Campus renewal and investment in facilities enhance recruitment efforts.Storytelling through visual media is key to engaging prospective students.A logo should not be confused with a brand; branding is about core values.Data-driven marketing strategies help in measuring success and making informed decisions.Community engagement is essential for student retention and success.A/B testing is vital for optimizing marketing campaigns.Simplicity in communication of data is important for executive buy-in.

The BrewedAt Podcast
#65 - VisitBucksCo & Warwick Farm Brewing (Heather Walter & Ryan Seiz)

The BrewedAt Podcast

Play Episode Listen Later Sep 10, 2025 50:51


Host Richie Tevlin talks with Heather Walter Director of Marketing Communications at Visit Bucks County and Ryan Seiz Owner of Warwick Farm Brewing. Expedition Bucks County's third collaborative county wide beer as part of the Bucks County Ale Trail is now out. The Ale Trail in 2019 which has grown to more than 30 breweries and taprooms and engaged over 25,000 visitors through passports 80,000 tracked brewery visits & 8,500 prizes redeemed.   Bucks County Ale Trail: Ale Trail https://www.visitbuckscounty.com/ @VisitBucksPA _____________________________________________ THANK YOU TO OUR SPONSORS: Zilka & Co Brewing Supplies: https://zilkaandcompany.com/elementor-1120/ Email: brad@zilkaandcompany.com 818-400-7323 - Brad Adelson - Technical Expert   The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Email: pmcdonald@paddymaccpa.com 267-566-4077 - Patrick McDonald - Licensed CPA _______________________________________   EPISODE NOTES: Mentioned Breweries Neshaminy Creek Brewing - Croydon, PA Free Will Brewing - Perkasie, PA Broken Goblet Brewing - Bensalem, PA Warwick Farm - Jamison, PA Mystic Ways Brewing - Perkasie, PA Van Lieus Brewing - Perkasie, PA Artifact Brewing - Hatboro, PA Geronimo Brewing - Doylestown, PA Human Robot - Epi 10, 15, & 62 - Philadelphia, PA Triumph Brewing - New Hope, PA The Proper Brewing - Quakertown, PA Vault Brewing - Yardley, PA  Newtown Brewing - Newtown, PA Naked Brewing - Bristol, PA 21 Locks Brewing - Morrisville, PA Bitchin Kitten Brewery - Morrisville, PA - Closed 2025 Bissell Brothers - Portland, ME Mentioned People Bill Covaleski - Co-Founder of Victory Brewing Jay Trauger - Head of Operations at Warwick Farm Brewing Evan Blum - Epi 1 & Epi 21- Co-Founder of BrewedAt Brian Phillips - Beer Label Designer Claudia Murtha - Social Media & Content Manager at Visit Bucks County Rich Wagner - Epi 50 - Philadelphia Beer Historian  Mentioned Businesses Sesame Place Philadelphia VisitPA - Tourism Organization VisitPhilly - Tourism Organization Bandwango - Mobile Passport Platform Untappd - Beer Rating Platform Byers' Choice - Christmas Store Shady Brook Farm  Peddler's Village Washington Crossing  Bishop Estate Winery Bowman's Hill Wildflower Preserve Hops and Hardware Distillery Daddy Tom's Cocktail Lounge Itri Wood Fired Pizza Home Waters Coffee Ashlynn Distillery Peace Valley Lavender Farm Trolley Barn Public Market Dog & Bull Taphouse and Kitchen Fonthill Castle  Herman's Coffee Hollow House Farms Coleman Hay Farms BrewedAt - Beer Marketing Agency Pennsbury Manor Owowcow Creamery _______________________________________ What We Drank? Expedition Bucks County Pilsner | 5.0% Warwick Farm Brewing & Bucks County Breweries ---------------------------------- _______________________________________ STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Divas, Diamonds, & Dollars - About Women, Lifestyle & Financial Savvy!
Ep. 220 _ Velvettee Hux on Faith, Strategy & Leading Without Burnout

Divas, Diamonds, & Dollars - About Women, Lifestyle & Financial Savvy!

Play Episode Listen Later Aug 28, 2025 44:08


Have you ever dreamed of being your own boss—but haven't taken the leap yet? This episode will light your path.In today's installment of our signature Trailblazer Interview Series, we sit down with the phenomenal Velvettee Hux—strategic advisor, nonprofit consultant, and founder of Vel Hux Solutions, LLC—to explore what it really takes to transition from a traditional 9-to-5 to a legacy-building entrepreneurial life.Vel brings over 50 years of experience in fundraising, leadership, marketing, and mission strategy. With degrees in Mathematics and Marketing Communications, she's known for helping nonprofit and faith-based leaders think clearly, communicate with confidence, and lead without burnout.More than just a consultant, Vel is a guide to women in business who are ready to serve, lead, and build without losing themselves in the process.In this heart-centered yet highly practical conversation, we discuss:✨ What sparked her leap into entrepreneurship✨ How to find clients without chasing them✨ The habits and mindset that keep her aligned with purpose✨ Her biggest lessons in leadership and reinvention✨ Why she's committed to mentoring otherentrepreneurs through SCOREWhether you're just beginning your business journey or expanding your impact, Vel's insights will challenge and inspire you to move forward—strategically and soulfully.

Smart Acids™
Smart Acids: On the Road – Exclusive Insights from Our CKO Transportation Event

Smart Acids™

Play Episode Listen Later Aug 26, 2025 55:02


Recorded live at our invite-only Carrier Kickoff (CKO) transportation event In July 2025. This special episode of Smart Acids hits the road with industry leaders to unpack the forces shaping freight, logistics, and chemical supply chains in 2025 and beyond.Hosts Andy Erickson & Chris Ernst are joined by:Chris Pickett – Lead Market Analyst, Pickett Research & CTO, Flock FreightRyan Streblow – President & CEO, National Tank Truck CarriersDr. Dwayne Roark – VP, Corporate Affairs & Marketing Communications, Univar SolutionsTogether, they dive into:The impact of bulk carrier consolidation and M&A activityClass 8 truck production trends and regulatory pressuresTariffs, trade wars, and their ripple effects on the chemical industryWhat it really means to be a “shipper of choice” in today's marketWhether you're in logistics, chemical manufacturing, or just love a good panel with sharp insights and sharper wit, this episode delivers.Smart Acids™ is the source for product insights and current market moves related to chemical and specialty ingredient distribution—breaking it all down one boron at a time. Join hosts Andy Erickson and Chris Ernst for straightforward and honest chat that speaks to the why behind pricing and supply, delivered in a smart, fun and entertaining way. Smart Acids is the winner of a B2 Silver Award, a top national recognition among leading global brands and marketers in B2B.About the hosts: Andy Erickson, senior director of product marketing for essential chemicals, and Chris Ernst, senior director of product marketing for solvents, converse with guests from chemistry and specialty ingredient backgrounds who are keyed in to manufacturing and markets across industries.Univar Solutions is a leading global specialty chemical and ingredient distributor representing a premier portfolio from the world's leading producers, and helping to keep communities healthy, fed, clean and safe. With the industry's largest private transportation fleet and technical sales force, unparalleled logistics know-how, deep market and regulatory knowledge, formulation and recipe development, and leading digital tools, we offer tailored solutions and value-added services to a wide range of markets, industries and applications.

I am a Mainframer
Looking Ahead: Open Mainframe's Impact at SHARE, TechXchange, and GS UK 2025

I am a Mainframer

Play Episode Listen Later Aug 25, 2025 24:45


In this exciting episode of Mainframe Voices, we look forward to the Open Mainframe Project's presence at three major 2025 events: SHARE, TechXchange, and GS UK. Featuring insights from leaders on the 2025 program committees, this episode explores what attendees can expect from these conferences and why they're pivotal for the mainframe community.Our guests share their enthusiasm for the innovative sessions, workshops, and networking opportunities planned, highlighting how these events will showcase the latest advancements in mainframe technology and foster collaboration within the open-source ecosystem.Guests:• Donna Hudi – Chief Marketing Officer @Phoenix Software International• Fernando Rijo Cedeno – R&D Engineer Software 4 (Staff) @Broadcom Inc.• Elizabeth K. Joseph – Linux Systems Engineer, Open Source Program Office for IBM Z and LinuxONE• Maemalynn Nokdhes Meanor – Director of Marketing Communications & Diversity, Equity & Inclusion Ambassador @The Linux FoundationThe Mainframe Connect podcast, including the I am a Mainframer and Riveting Mainframe Voices series, under the Open Mainframe Project, an initiative dedicated to building community and adoption of open source on the mainframe.Join us to discover what's in store for the mainframe community at these must-attend 2025 events!#Mainframe #OpenMainframeProject #LinuxFoundation #MainframeConnect #MainframeVoices #SHARE2025 #TechXchange2025 #GSUK2025 #MainframeInnovation

The Enrollify Podcast
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 2

The Enrollify Podcast

Play Episode Listen Later Aug 21, 2025 46:46


In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's climate of fiscal uncertainty, evolving talent needs, and constant change. This episode dives deep into how higher ed leaders can rethink team structures, integrate AI responsibly, and develop talent that drives long-term value. Whether you're leading an advancement team or building one, this is a must-listen conversation for navigating the next era of higher education marketing.Resources provided by Melissa:WittKieffer Open Searches in Marketing, Communications, & Strategy: https://wittkieffer.com/positions?excellence=227WittKieffer Interim Talent Network: https://wittkieffer.com/form/interim-talent-networkWittKieffer Insights: https://wittkieffer.com/insightsWittKieffer Executive Searches on LinkedIn: linkedin.com/showcase/current-executive-searches/Resources provided by Shanna:HBR “5 Qualities to Look for in a New Hire”: https://hbr.org/2024/03/5-qualities-to-look-for-in-a-new-hireBOLD Blueprint for Women in Advancement: https://www.hockingleadership.com/research-studyGuest Names: Melissa Fincher, Principal and Practice Leader, Marketing & Communications, WittKiefferShanna Hocking, Founder and CEO, Hocking LeadershipGuest Socials:Melissa: MFincher@wittkieffer.comShanna: shanna@shannaahocking.comGuest Bios: Principal Melissa Fincher serves as the Marketing & Communications Practice Leader for WittKieffer's Education Market. She has partnered on 170+ executive searches with a wide variety of mission-serving clients. Her varied experiences make her uniquely qualified to support institutions with their short and long-term talent strategies and solutions. She started her career at Rutgers University in undergraduate admissions. She then served Johns Hopkins, first as a member of the Development & Alumni Relations senior leadership team and then as the inaugural talent acquisition consultant. Prior to joining WittKieffer, Melissa was a talent and organizational development consultant at The Ohio State University.Shanna (rhymes with Donna) is a nationally recognized expert in higher education advancement and nonprofit leadership, and the author of One Bold Move a Day (McGraw Hill). She is the founder and CEO of Hocking Leadership, a strategic advisory firm that helps universities and academic medical centers strengthen their leaders, build high-performing teams, and develop workplace cultures that increase retention and grow philanthropy. Shanna spent more than 20 years as a fundraising executive, leading teams and raising transformational gifts at the Wharton School of the University of Pennsylvania, Children's Hospital of Philadelphia, the University of Alabama, and Duke University. Today, she partners with chief advancement executives and their teams to solve their most complex leadership challenges.She is a LinkedIn Top Voice and her expertise has been featured in Harvard Business Review, Fortune, Fast Company, and The Wall Street Journal. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Entrepreneur Conundrum
Finding Your Brand Voice with Becky Freemal

Entrepreneur Conundrum

Play Episode Listen Later Aug 18, 2025 39:28


In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth.What you'll hear in this episode:Becky's transition from journalism to entrepreneurship How evidence-based storytelling drives results Why brand voice is essential for consistency and trust The role of curiosity in leadership and business growth Becky's vision for speaking, leadership, and helping entrepreneurs 

Together Digital Power Lounge
Empower Your Team with Responsible AI

Together Digital Power Lounge

Play Episode Listen Later Aug 18, 2025 60:08 Transcription Available


Welcome back to The Power Lounge, a space dedicated to meaningful conversations with industry leaders. In today's episode, "Empower Your Team with Responsible AI," host Amy Vaughan, Together Digital's Chief Empowerment Officer, explores a critical challenge for digital teams: adopting AI responsibly without compromising ethical standards.Joining Amy is Nikki Ferrell, Associate Director of Online Enrollment and Marketing Communications at Miami University. Nikki has been instrumental in launching an AI steering committee to manage the swift integration of generative AI in higher education. Together, they examine the potential risks of unmanaged AI use, the importance of establishing clear policies, and how continuous learning and experimentation can cultivate ethical and innovative teams.Whether you're a team leader, a business owner, or simply interested in the complexities of AI, this episode offers a practical framework for implementing technology that prioritizes people, purpose, and ethics. Gain actionable insights and hear real-world experiences right here on The Power Lounge.Chapters:00:00 - Introduction01:24 - AI's Impact: Unprepared Marketing Practices05:08 - Creating AI Steering Committees09:32 - Normalize Open AI Use at Work14:42 - Adopting AI for Organizational Success16:30 - Take Initiative to Lead21:00 - Cautious Marketing on Mother's Day25:25 - AI in Education: Gen Z & Alpha Hesitations29:19 - "AI as Amplifying Tool"30:55 - AI's Impact on Cognitive Skills36:31 - AI Augments, Not Replaces, Workforce38:30 - "Embracing Tech Amidst Red Tape"41:45 - "Responsible AI Adoption Insights"44:19 - AI Use Case Library Development48:03 - Embracing AI for Strategic Future51:01 - Exploring AI for Everyday Tasks54:58 - AI-Assisted Strategy Development58:51 - Subscribe for Updates & Community59:45 - OutroQuotes:"Empowerment begins when we stop being afraid of new technology and start building community around it."- Amy Vaughan"You don't need a title to lead the way with AI—start small, learn together, and let your curiosity spark real change."- Nikki FerrellKey TakeawaysStart Small, Stay Grounded in ResearchPolicies Aren't Optional—They EmpowerOpenness Overgoing UndergroundYou Don't Need a Title to LeadAlign with Mission and ValuesBuild a Culture of ExperimentationTransparency Builds Trust (and Avoids Backlash)AI Augments, Not ReplacesMeet People Where They AreThe Future is CollaborativeConnect with Nikki Ferrell:LinkedIn: https://www.linkedin.com/in/nferrell/Website: https://miamioh.edu/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:Power Lounge Podcast  - Together DigitalLearn more about Together Digital and consider joining the movement by visitingHome - Together DigitalSupport the show

After School Is After School With Sis G.U
PCOS Diaries (feat. Refilwe Mohlala)

After School Is After School With Sis G.U

Play Episode Listen Later Aug 17, 2025 47:29


Sho, Genge!Welcome back to ASIAS with your girl, Sis G.UContinuing on our segment of the journey of being a PCOS girlie, I am delighted to welcome my guest for today's episode, Refilwe Mohlala.Refilwe Mohlala is a Marketing Communications student, with a growing interest in how consumer neuroscience, emotional brand storytelling intersect and how our brains shape how we connnect with brands.She currently serves as vice president of her institution's SRC, advocating for student wellbeing, and where she is known for her sharp thinking and consistency.This episode marks her first step in publicly speaking sharing her journey with PCOS and insulin resistance; an experience that has shaped how she sees her body, her voice, and her purpose.She hopes a story opens for more honest conversations and reminds others that they're not alone.

All Things Internal Audit
Internal Audit Education in Action

All Things Internal Audit

Play Episode Listen Later Jul 22, 2025 26:17 Transcription Available


The Institute of Internal Auditors Presents: All Things Internal Audit In this episode, Lindsay Patterson speaks with Dennis Applegate about how internal audit education is shaping the future of the profession. From addressing the talent pipeline shortage to giving students hands-on experience with risk assessments and mock audit plans, Dennis Applegate shares how academic programs can inspire the next generation of internal auditors — and how professionals can get involved. HOST:Lindsay Patterson, CIA, CPAExecutive Vice President of Membership, Marketing & Communications, The IIA GUEST:Dennis Applegate, CIA, CPA, CMA, CFEAssociate Clinical Professor, Albers School of Business, Seattle University KEY POINTS: Introduction and Pipeline Challenges [00:00-00:02:40] Applegates's Background and Teaching Experience [00:01:03-00:01:56] Declining Enrollment in Accounting and Internal Auditing [00:02:03-00:03:22] Integrating Internal Auditing into Business Curricula [00:03:22-00:04:44] Raising Awareness Beyond Accounting Programs [00:04:44-00:05:40] Internal Audit Course Objectives and Frameworks [00:05:58-00:07:52] Emphasizing Enterprise Risk Management [00:07:53-00:10:58] Hands-On Learning: Team Projects and Risk Assessments [00:10:58-00:14:37] Presenting to Hypothetical Audit Committees [00:14:37-00:16:16] Audit Plan Development and Risk Prioritization [00:16:16-00:18:49] Student Outcomes and Passing the CIA Exam [00:18:49-00:20:26] Career Paths in Internal Auditing and Risk Advisory [00:20:26-00:21:23] Advice for Universities and Professors [00:21:23-00:22:54] Broader Curriculum Benefits and Enrollment Growth [00:23:03-00:24:51] Closing Thoughts and Encouragement for Educators [00:24:51-00:25:34] THE IIA RELATED CONTENT:  Interested in this topic? Visit the links below for more resources: 2025 Governance, Risk & Controls Conference Internal Auditing Education Partnership (IAEP) Program Vision 2035: The Future of Internal Audit  Internal Audit Competency Framework Learning Center Visit The IIA's website or YouTube channel for related topics and more. Follow All Things Internal Audit: Apple PodcastsSpotify LibsynDeezer

Search with Candour
Marketing Communication Skills That You Need To Know | Salvatore Manzi

Search with Candour

Play Episode Listen Later Jul 21, 2025 63:52


Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore's recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/00:00 The Rule of 10 Seconds01:28 Introduction03:02 Sponsor: Fatjoe04:49 Welcome Salvatore Manzi05:21 The Importance of Communication in Tech Teams08:59 Adapting Communication Styles11:03 Managing Cognitive Load18:56 Creating Inclusive Spaces for Neurodivergent Individuals36:19 Understanding the Importance of SEO Jargon38:14 Introducing the HIP Framework40:20 The Power of Structure in Communication46:07 Managing Overwhelm and Meeting Efficiency52:00 The Art of Saying No57:43 Metaphors and Mind Mapping01:00:25 Recommendations01:02:21 Conclusion and Upcoming Guests

Saving Elephants | Millennials defending & expressing conservative values

On July 6 Saving Elephants assembled an august team of commentators to commemorate the advent of the United States turning the big 2-4-9!  With only one year to go until the nation is 250 years old, the group reflects on the foundational ideas of America, whether she's succeed or failed at those aspirations, and what the future holds for this most exceptional of nations.   Meet the panelists:   Lura Forcum   Lura Forcum leads the Independent Center, the nation's go-to organization for information, research, and engagement with independent voters, representing those who are fed up with partisan politics and feel politically homeless.   Lura holds a PhD in marketing and consumer psychology from Indiana University (Kelley School of Business). She's studied social cognition and brands, focusing on the factors that lead consumers to respond to brands as if they were people and the outcomes of doing so.  Prior to becoming president of the Independent Center, Lura was the Director of Marketing and Communications at the State Policy Network.   Jeffery Tyler Syck From jtylersyck.com   Jeffery Tyler Syck is an Assistant Professor of Political Science at the University of Pikeville.   Tyler's academic research focuses on the development of American democracy and the history of political ideologies. He is the editor of the forthcoming book “A Republic of Virtue: The Political Essays of John Quincy Adams” and is completing a second book manuscript entitled “The Untold Origins of American Democracy.” This second book describes how the political debates between John Quincy Adams and Andrew Jackson forever altered the republic created by the American founders – leaving behind an increasingly majoritarian democracy. His essays and articles on politics, philosophy, and history have appeared in several public facing publications including Law and Liberty, Persuasion, and the Louisville Courier-Journal. Tyler's academic work has recently been published in the journal Pietas.   A native of Pike County Kentucky, Tyler's political thought and writing are strongly shaped by the culture of Appalachia. With their tightly knit communities, the mountains of Appalachia have instilled in him a love of all things local. As such his writing most often advocates for a rejuvenation of local democracy and a renaissance of rural culture.   Tyler received a Doctor of Philosophy and Master of Arts in Government from the University of Virginia. He received a Bachelor of Arts in Government and History from Morehead State University where he graduated with honors.   About Eric Kohn From americasfuture.org   Eric Kohn is Chief Executive Officer at America's Future, the premier nationwide network of liberty-minded young leaders. For more than 10 years, he led the organization's Chicago chapter. Prior to joining AF, Eric was Chief Marketing Officer at Empower Illinois. He has also previously served as Director of Marketing & Communications at the Acton Institute, and Director of Community Management at the Illinois Policy Institute. He was also the Founder and CEO of Curious Task Strategies, a public affairs consulting firm. Eric is a producer of the award-winning film The Hong Konger: Jimmy Lai's Extraordinary Struggle for Freedom, the 2022 documentary feature from the Acton Institute. From 2019 to 2021, he co-hosted Sources with Knowledge along with Joe Kaiser on AM 560 The Answer in Chicago. From 2022 to 2023, he was the interim host of the nationally syndicated radio program Beyond the Beltway with Bruce DuMont, on which he was also a regular program guest and guest host. He previously hosted The Eric Kohn Program on AM 1530 WJJG, and has guest-hosted the nationally syndicated The Guy Benson Show, Illinois Watchdog Radio, and Chicago's Morning Answer. Eric grew up in Belleville, Ill., and is a graduate of Millikin University in Decatur, Ill. He lives in Grand Rapids, Mich., with his wife and two children. In his spare time, he enjoys (or attempts to enjoy) watching New York Rangers hockey, which he also writes and podcasts about for Blueshirt Banter.  

The Business Ownership Podcast
The Mindset of a Serial Entrepreneur - Jeremy Lessaris 7-8 Figure Specal Series

The Business Ownership Podcast

Play Episode Listen Later Jul 14, 2025 45:43


Got ideas? Here's how to turn them into income—again and again.In this episode of 7-8 Figure Special Series I interviewed Jeremy Lessaris. Jeremy is an experienced global marketing and communicationsexecutive and entrepreneurial leader, with over two decades of experience in the industrial, energy, transportation, and technology sectors, establishing and investing in numerous ventures across several different industries.He previously served as Global Vice President of Marketing & Communications for Power Solutions International, owned by Weichai, a $28 billion Chinese industrial and marine conglomerate. Jeremy successfully managed global marketing efforts and secured over $30 million in capital and grants. During his tenure he rang the opening bell at NASDAQ and helped lead the company to become one of the fastest growing stocks in Illinois, up 364% in the first 6 months. Jeremy more recently founded, bootstrap funded and served as CEO of a leading US-based design agency Designed.co which was sold in late 2023. His leadership helped grow the agency nearly 3000% in the first 18 months of operation. His current role is Founder and CEO of Payment Brokers a fintech application that utilizes AI/ML to uncover proprietary pricing data used for negotiations with credit card processing companies. As an accomplished tech founder, with a proven track record, Jeremy has led 8 of his companies to successful exit. Want to build more than one business? Check this out!Show Links:Jeremy on LinkedIn: https://www.linkedin.com/in/jlessaris/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Up Next
UN 370 - IJRM. Decoding Emoji Marketing.

Up Next

Play Episode Listen Later Jul 10, 2025 28:15


Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.

Getting to Aha! with Darshan Mehta
TikTok to Town Hall: Jeff Harmon on Reinventing University Marketing

Getting to Aha! with Darshan Mehta

Play Episode Listen Later Jul 4, 2025 28:09


On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today.

Advice from a Call Center Geek!
Inside NiCE: Strategy, AI, and the Future of CX- Special Episode from NiCE Interactions

Advice from a Call Center Geek!

Play Episode Listen Later Jun 26, 2025 14:57


Send us a textThis episode sounds as good as it gets — huge thanks to Christopher Irwin-Dudek, VP of Marketing Communications at NICE, for joining me.We dive into a wide-ranging conversation covering:The new leadership vision at NICE and what it means for the futureWhether NICE sees itself as a CCaaS platform, an AI powerhouse, or bothThe evolving role of major CRMs in the contact center AI landscapeAnd a whole lot more behind-the-scenes insight from one of the most influential CX tech companies out thereIf you're in the contact center, customer experience, or enterprise tech space, this is a must-listen. Don't miss it. Tom Laird's 100% USA-based, AI-powered contact center. As the only outsourcing partner on the NICE CXone Customer Executive Council, Expivia is redefining what it means to be a CX tech partner. Learn more at expiviausa.com. Follow Tom: @tlaird_expiviaJoin our Facebook Call Center Community: www.facebook.com/callcentergeekConnect on LinkedIn: https://www.linkedin.com/in/tlairdexpivia/Follow on TikTok: https://www.tiktok.com/@callcenter_geekLinkedin Group: https://www.linkedin.com/groups/9041993/Watch us: Advice from a Call Center Geek Youtube Channel

Karl and Crew Mornings
Useful Tips and Resources to Help You Understand the Bible

Karl and Crew Mornings

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Eric and Brigitte
Useful Tips and Resources to Help You Understand the Bible

Mornings with Eric and Brigitte

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Tom and Tabi Podcast
Useful Tips and Resources to Help You Understand the Bible

Mornings with Tom and Tabi Podcast

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Kurt and Kate Mornings
Useful Tips and Resources to Help You Understand the Bible

Kurt and Kate Mornings

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Perry and Shawna Mornings
Useful Tips and Resources to Help You Understand the Bible

Perry and Shawna Mornings

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Mornings with Kelli and Steve
Useful Tips and Resources to Help You Understand the Bible

Mornings with Kelli and Steve

Play Episode Listen Later Jun 24, 2025 54:56 Transcription Available


Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1349: Kinetic Marketing Communication: Break Through Marketing Challenges and Crush Your Marketing Goals Like a Pro with Multi-Channel Strategist Katie Gray

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jun 20, 2025 23:49


It's frustrating to put energy into campaigns that just don't land, especially when everyone seems to be shouting louder than the next brand. You try all the formulas, follow the trends, and still feel like you're missing something. There's a difference between being seen and being understood, and most marketing misses that. Real connection isn't flashy—it's honest, clear, and built on actually knowing who you're talking to. Katie Gray, founder of Kinetic Marketing Communications, shares how smart strategy—not just flashy campaigns—drives business growth. She breaks down common marketing mistakes like chasing trends without a plan or failing to align messaging with business goals. Her firm connects expert talent with companies needing focused solutions, not one-size-fits-all approaches. She emphasizes that effective marketing starts with clarity, collaboration, and the right people. Her insights cut through the noise and get to what actually moves the needle. Stay tuned! Resources: Marketing that moves | Kinetic Marketing Communications Kinetic Marketing Communications, LLC Connect with Katie Gray on LinkedIn

IMCA peer2peer
How AI is Reshaping Marketing Communications w/ Sharon Toerek

IMCA peer2peer

Play Episode Listen Later Jun 10, 2025 36:03


Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

The Art & Science of Learning
E.118 Launching Ottawa Innovation Week

The Art & Science of Learning

Play Episode Listen Later Jun 6, 2025 37:10


Something exciting is happening in my hometown of Ottawa, and I'm looking forward to sharing it with you on the podcast. Next week, from June 9th to the 13th, will be the inaugural Ottawa Innovation Week, a celebration of bold ideas, creative minds, and the game-changers who are driving the future of technology, business, arts, entertainment, and social impact right here in Canada's capital. My guest on this episode is Sonya Shorey, President and CEO, Invest Ottawa, Bayview Yards, and Area X.O, a research and development complex that helps accelerate next-gen technology. Sonya is leading Ottawa Innovation Week, in partnership with the Ottawa Board of Trade and Ottawa Tourism, among many other organizations. We discuss what inspired her to create Ottawa Innovation Week, how it was developed, what we can expect, and what she hopes will be the impact on us as individuals and on the city. I will reflect on my experience and what I learned during Ottawa Innovation Week, including interviews with some of the speakers and innovators I meet, in the episode that will be published on June 19th. Ottawa Innovation Week event details can be found on the website at: https://www.investottawa.ca/innovation-week/ Sonya Shorey, President and CEO of Invest Ottawa, Bayview Yards, and Area X.O, is a strategy executive and management consultant with more than 22 years of leadership experience with private and public organizations. With expertise in regional, national, and global technology, entrepreneurial, economic development, and innovation-based organizations, she specializes in corporate and communications strategy development and execution. This includes investment strategies that secure new cash and in-kind contributions from public and private sources. Since 2005, Sonya has led, strategized, authored and/or made a significant contribution to successful multi-year funding proposals and initiatives valued at more than $203 million from municipal, provincial, federal, and international governments. Within her executive leadership role with Invest Ottawa, Bayview Yards and Area X.O, Sonya plays a pivotal role in developing, leading, and executing strategy for all three organizations. This includes: • Area X.O, the futureplex of innovation and collaboration for next-generation smart mobility, connectivity and autonomy technologies; • The Women Founders and Owners Strategy and Action Plan. This includes co-founding SheBoot, the investment-ready bootcamp for women tech founders designed and delivered by women entrepreneurs and investors, and founding International Women's Week in Canada's Capital; and International Women's Week. • The first Pan-Ontario Scale-Up Platform of its kind aimed at enabling and accelerating the growth, scaleup and commercial success of more $100 million revenue-generating tech companies in Canada. Sonya launched her career as the Manager of Communications and Member of the Vice-Presidential Cabinet with the 10G Organization of Optical Networks for Nortel from 1999 to 2002, and then served as the Director of Marketing Communications for CMC Microsystems until 2007. Building on a decade of experience, Sonya launched her own strategy company in 2008, addressing the needs of S&T organizations, innovation, entrepreneurship and economic development agencies across Canada, and their partners around the world. She currently serves Vice President of Strategy, Marketing and Communications for Invest Ottawa, lead economic development agency for knowledge-based industries in Canada's Capital. Sonya is a Director of the Institute of Mental Health Research of the Royal Ottawa Hospital, Elevate International, and Mindtrust Leadership. She also serves as mentor and pitch coach with Women in Cloud, AI North America, and Technovation. She holds a Combined Honours in English and Political Science from Carleton University and has won 10+ international awards for communications, leadership, and women's economic empowerment. Sonya Shorey: https://www.linkedin.com/in/sonyashorey/ Invest Ottawa: https://www.investottawa.ca/ Ottawa Board of Trade: https://www.ottawabot.ca/ Ottawa Tourism: https://ottawatourism.ca/en

No Password Required
No Password Required Podcast Episode 59 — Mariana Padilla

No Password Required

Play Episode Listen Later May 13, 2025 45:23


keywordscybersecurity, leadership, startups, failure, vendor trust, HACKERverse, communication, investment, innovation, beginner's mindset, job search, LinkedIn, networking, AI, personal branding, cybersecurity, lifestyle polygraph, superheroes, career advice, mentorshipsummaryIn this episode of No Password Required, host Jack Clabby and co-host Kaylee Melton engage in a thought-provoking conversation with Mariana Padilla, co-founder and CEO of HACKERverse.AI. The discussion revolves around the importance of embracing failure as a learning opportunity, the role of leadership in fostering a positive work environment, and the challenges faced in the cybersecurity vendor landscape. Mariana shares her insights on the need for better communication in the industry and the importance of a beginner's mindset in driving innovation. The conversation also touches on the future of investment in cybersecurity and the necessity of rebuilding trust within the industry. In this engaging conversation, Mariana discusses the challenges of job searching in the current landscape dominated by AI and the importance of networking and personal branding. She emphasizes that building trust and connections is crucial in the cybersecurity field. The discussion transitions into a fun segment called the lifestyle polygraph, where Mariana shares her thoughts on superheroes and their relevance to personal and professional growth. The episode concludes with Mariana providing insights on how to connect with her and her work.takeawaysEmbracing failure is crucial for personal and professional growth.Leadership should focus on transparency and learning from mistakes.A beginner's mindset can lead to innovative solutions in cybersecurity.The cybersecurity industry struggles with communication and trust.Venture capital influences the direction of cybersecurity startups.Sustainable business practices are essential for long-term success.The sales process in cybersecurity needs to be more efficient.Understanding vendor interoperability is critical for security.Cybersecurity vendors must demonstrate product viability effectively.The industry must evolve to meet the rapid pace of technological change. You're competing against AI for some of these jobs.Networking is so, so, so important.The online application system has been dying for quite some time.Your personal brand matters and you have to have one.Conferences are a prime opportunity to peacock a little bit.Batman has real feelings and real demons.The correct answer is Star Trek.Margot Robbie, I really like her.You're on the fantasy cybersecurity squad.Come follow me on LinkedIn for lots of shenanigans.titlesEmbracing Failure in CybersecurityThe Importance of Leadership in StartupsInnovating with a Beginner's MindsetHACKERverse: Revolutionizing CybersecuritySound Bites"It's all about leadership and leading by example.""I think we have a gap here.""We should focus on sustainably built businesses.""It's just a bunch of nonsense.""Networking is so, so, so important.""Batman has real feelings and real demons.""The correct answer is Star Trek.""Margot Robbie, I really like her.""You're on the fantasy cybersecurity squad."Chapters 00:00 Introduction to Cybersecurity Conversations02:00 Embracing Failure as a Learning Opportunity06:02 The Role of Leadership in Startups09:00 The Value of a Beginner's Mindset11:58 Understanding HACKERverse's Mission13:59 Challenges in the Cybersecurity Vendor Landscape17:08 Shaking Up the Status Quo in Cybersecurity21:52 The Future of Investment in Cybersecurity24:36 Navigating Job Searches in the Age of AI29:35 The Importance of Personal Branding30:23 Lifestyle Polygraph: Fun and Games39:05 Superheroes and Their Lessons43:45 Connecting with Mariana: Final Thoughts

That Tech Pod
The Data Movement Crisis in AI - How Baya Is Rethinking AI Infrastructure with Nandan Nayampally

That Tech Pod

Play Episode Listen Later May 6, 2025 21:30


On this week's episode, Laura and Kevin sit down with Nandan Nayampally, the Chief Commercial Officer at Baya, to discuss the shifting landscape of intelligent computing and the hidden challenges behind AI innovation.Nandan kicks things off by demystifying what Baya actually does, solving the critical problem of data movement, a growing bottleneck that traditional compute-focused architectures can't keep up with. With a rich background that includes scaling Arm's processor business from $200M to billions and playing key roles at AMD, Amazon (Alexa), and neuromorphic AI startups like Brainchip and Tenstorrent, Nandan offers a unique perspective on where hardware truly sits at the heart of today's AI revolution. He unpacks one of the most misunderstood aspects of AI development: while flashy models grab the headlines, it's the hardware, and even more critically, how data flows across chips, that will define the next generation of intelligent systems. As he explains, we're moving from a compute problem to a data movement problem, and Baya is right at the center of that inflection point. Laura and Kevin also get Nandan's expert map of the chip landscape, from Nvidia's dominant position to Intel, Arm, AWS, and where Baya fits in. Spoiler alert: Baya isn't trying to out-muscle the big players but to fundamentally enhance and rethink architectures for a world driven by AI at scale.Nandan also talks about the next big frontier as a hybrid between cloud and edge AI, with massive commercial opportunities tied to how efficiently and securely we can process data wherever it's generated. He offers a thoughtful, non-political perspective on how escalating tariffs on Chinese goods could impact the semiconductor supply chain, AI innovation, and global data privacy. Along the way, the conversation touches on chiplets, SoC (system-on-chip) trends, and, what he really thinks about Nvidia. If you care about the future of AI, semiconductors, or where the real innovation is happening behind the scenes, this is a must-listen episode.Nandan Nayampally is the Chief Commercial Officer at Baya that runs ProductManagement, Marketing Communication, Business Development, Sales and Strategic Alliances. Nandan has consistently been passionate about disruptive technologies and being in the eye of the storm in semiconductor inflection points. While he's had various start up stints in neuromorphic AI at Brain chip, Tenstorrent and Denali Software, a major part of Nandan's career involved growing Arm's processor business from $200M to into the $billions, and expanding its reach from the mobile and consumer markets to automotive, networking infrastructure, data center and AI. During his time, Arm's customers shipped more than a 150B process-based chips. He also had meaningful stints at AMD and Amazon on scaling Alexa into 3rd party devices.

Raising Godly Girls
Ep. 211 — Counteracting Culture: Equipping Gen Z to Stand Firm in Truth and Grace with Abigail DeJarnatt (Counteract USA)

Raising Godly Girls

Play Episode Listen Later May 3, 2025 38:58


Raising girls to stand firm in Biblical truth has never been more urgent. In today's culture, truth is often seen as relative, faith is regularly deconstructed, and identity is shaped more by screens than by Scripture. On this episode of the Raising Godly Girls Podcast, guest host Erin Marco, American Heritage Girls Director of Marketing & Communications, sits down with Abigail DeJarnatt, Founder and CEO of Counteract USA, to discuss how Gen Z girls can live with bold conviction and unshakable grace in a world that challenges their faith at every turn.  After witnessing her generation wrestle with doubt, isolation, and cultural confusion, Abigail followed God's call to launch Counteract USA—a movement dedicated to equipping young Christians to stand on the unchanging truth of God's Word. This inspiring conversation explores the cultural lies young women are believing, the crisis of worldview among Gen Z, and how parents can provide their daughters with the tools, community, and confidence to respond with both courage and compassion.  From the battleground of social media to the lunchroom conversations at school, Abigail shares practical advice for helping girls articulate their faith and live it out daily. She and Erin talk about the importance of pairing truth with grace, building a faith-filled support system, and encouraging girls to take part in worldview discussions that matter. Whether your daughter is questioning her beliefs, struggling to find her voice, or simply trying to walk faithfully in a confusing culture, this episode is filled with encouragement and equipping for the journey ahead.  Listeners will also get a behind-the-scenes look at how Counteract USA uses small groups and strategic online content to disciple young believers and foster real, Christ-centered conversations. Abigail's story is a powerful reminder that no generation is too lost to be led, and no girl is too young to be used by God.  If you're passionate about raising a girl who shines brightly in a dark world, don't miss this hope-filled and empowering episode. Subscribe today so you never miss a moment of encouragement, equipping, and Gospel-centered truth.  Learn more about Abigail and her work with Counteract USA, visit counteractusa.org  Find an American Heritage Girls Troop near you, visit americanheritagegirls.org       Add even more Biblical wisdom to your parenting quiver, visit raisinggodlygirls.com

The CMO Whisperer
From Data to Trust: Tory Pachis on Mastering CRM

The CMO Whisperer

Play Episode Listen Later Apr 25, 2025 29:21


My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica's logo and brand platform. Tory has also pushed the brand to pursue larger and more impactful opportunities to build name recognition. A couple of standout examples include the now-infamous Boston Celtics jersey patch — recognizable to any sports fan — and the naming rights to Providence's 13,000-seat arena, now known as the Amica Mutual Pavilion. He holds a BA in Journalism and an MA in Marketing Communications from the University of Connecticut. Outside of work, Tory enjoys time with his wife, Stacy, and their four children: Sophia, Christian, Jayden, and Rosie. You'll often find him coaching his kids' basketball games or serving the community through his work with Foster Forward, a nonprofit that empowers lives impacted by foster care. 

Learnings from Leaders: the P&G Alumni Podcast
Adam Antoniewicz, Nike China's VP Men's Marketing

Learnings from Leaders: the P&G Alumni Podcast

Play Episode Listen Later Apr 6, 2025 56:45


What's the legacy you want to leave — what values are most important to you? We're all made differently, so it's always important that people show up at work who they are.”Adam Antoniewicz is Nike China's VP of Mens Marketing, leading groundbreaking campaigns that redefine consumer engagement. Previously, he served as Apple's Head of Marketing Communications for Greater China, overseeing all customer-facing communications in Apple's $44B market - spearheading iconic campaigns, launching the company's first social media in the region, and navigating complex challenges like the China Cybersecurity Law and U.S.-China trade tensions. Adam's earlier roles include leading Nike Basketball in Greater China, where he led the Rise (打出名堂) campaign and launched the House of Mamba - the world's first reactive LED basketball court. Adam also drove key marketing partnerships for the NBA and helped build the NFL's presence in China. You'll enjoy the candid conversation about how we can enhance our team by learning from sport, and the importance of a pregame before work! This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Marketing Today with Alan Hart
1: Mastering Marketing in Regulated Industries with Mary Cleary, VP of Marketing, Communications & Public Policy at Neara

Marketing Today with Alan Hart

Play Episode Listen Later Jan 22, 2025 34:55 Transcription Available


Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions.  Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara's advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions.  On today's show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively.  In this episode, you'll learn:  The connection between public policy and marketing  The role empathy plays when marketing in a regulated global industry  Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation  Key Highlights:  [01:39] Rescue dogs  [03:09] Career path to Neara  [07:43] What is Neara  [10:47] Marketing at Neara  [15:46] How public policy fits with marketing   [17:15] How marketing is different in a regulated industry   [19:00] Complexities of having an international scope  [21:09] Messaging and talking about AI  [24:30] An experience from your past that defines you  [26:46] Advice to your younger self  [27:19] A topic that you and other marketers need to learn more about  [28:52] Trends or subcultures others should follow  [31:54] Largest opportunity or threat to marketers today  Resources Mentioned:    Mary Cleary   Neara   No Dogs Left Behind (non-profit)   Founder of No Dogs Left Behind, Jeffrey Beri   Lawrence Lenihan   Zac Posen   Exit Five   The Food Lab (book) by J. Kenji Lopez-Alt   Gong Labs   Follow the podcast:    Listen on iTunes (link: http://apple.co/2dbdAhV)    Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)    Listen on Spotify (Link: http://spoti.fi/2mCUGnC)    Connect with the Guest:    https://www.linkedin.com/in/mary-cleary-71212423/   https://x.com/Neara_Global   https://www.instagram.com/neara_global/   Connect with Marketing Beyond and Alan Hart:    Twitter Alan B Hart - http://twitter.com/abhart    LinkedIn Alan  - https://www.linkedin.com/in/alanhart    Post-Production Credits:   Integrity Media Solutions LLC