Podcasts about Marketing communications

Send us a textThis episode sounds as good as it gets — huge thanks to Christopher Irwin-Dudek, VP of Marketing Communications at NICE, for joining me.We dive into a wide-ranging conversation covering:The new leadership vision at NICE and what it means for the futureWhether NICE sees itself as a CCaaS platform, an AI powerhouse, or bothThe evolving role of major CRMs in the contact center AI landscapeAnd a whole lot more behind-the-scenes insight from one of the most influential CX tech companies out thereIf you're in the contact center, customer experience, or enterprise tech space, this is a must-listen. Don't miss it. Tom Laird's 100% USA-based, AI-powered contact center. As the only outsourcing partner on the NICE CXone Customer Executive Council, Expivia is redefining what it means to be a CX tech partner. Learn more at expiviausa.com. Follow Tom: @tlaird_expiviaJoin our Facebook Call Center Community: www.facebook.com/callcentergeekConnect on LinkedIn: https://www.linkedin.com/in/tlairdexpivia/Follow on TikTok: https://www.tiktok.com/@callcenter_geekLinkedin Group: https://www.linkedin.com/groups/9041993/Watch us: Advice from a Call Center Geek Youtube Channel

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly “Tools of Transformation” theme by discussing tips and resources that help expand our understanding of the Bible. We asked our listeners for their transformational tools, and they called in to share their recommendations. We then had Jon Gauger join the conversation as he shared some valuable tips to help with memorizing scripture. Jon is a 30-year-plus veteran with Moody Radio and hosts several nationally syndicated programs. He is also an award-winning narrator of more than 50 audiobooks. Jon also has a weekly blog called Thursday Thought. We also had Jamie Janosz join us to discuss a daily devotional that Moody Bible Institute sends out to many listeners: Today in the Word. Jamie is the Managing Editor for the daily devotional, Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute (MBI). She also teaches two courses for MBI’s online/virtual education program: “Writing Your Faith Story” and “Sharing Your Faith on Social Media.” You can hear the highlights of today’s program on the Karl and Crew Showcast.Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

It's frustrating to put energy into campaigns that just don't land, especially when everyone seems to be shouting louder than the next brand. You try all the formulas, follow the trends, and still feel like you're missing something. There's a difference between being seen and being understood, and most marketing misses that. Real connection isn't flashy—it's honest, clear, and built on actually knowing who you're talking to. Katie Gray, founder of Kinetic Marketing Communications, shares how smart strategy—not just flashy campaigns—drives business growth. She breaks down common marketing mistakes like chasing trends without a plan or failing to align messaging with business goals. Her firm connects expert talent with companies needing focused solutions, not one-size-fits-all approaches. She emphasizes that effective marketing starts with clarity, collaboration, and the right people. Her insights cut through the noise and get to what actually moves the needle. Stay tuned! Resources: Marketing that moves | Kinetic Marketing Communications Kinetic Marketing Communications, LLC Connect with Katie Gray on LinkedIn

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Something exciting is happening in my hometown of Ottawa, and I'm looking forward to sharing it with you on the podcast. Next week, from June 9th to the 13th, will be the inaugural Ottawa Innovation Week, a celebration of bold ideas, creative minds, and the game-changers who are driving the future of technology, business, arts, entertainment, and social impact right here in Canada's capital. My guest on this episode is Sonya Shorey, President and CEO, Invest Ottawa, Bayview Yards, and Area X.O, a research and development complex that helps accelerate next-gen technology. Sonya is leading Ottawa Innovation Week, in partnership with the Ottawa Board of Trade and Ottawa Tourism, among many other organizations. We discuss what inspired her to create Ottawa Innovation Week, how it was developed, what we can expect, and what she hopes will be the impact on us as individuals and on the city. I will reflect on my experience and what I learned during Ottawa Innovation Week, including interviews with some of the speakers and innovators I meet, in the episode that will be published on June 19th. Ottawa Innovation Week event details can be found on the website at: https://www.investottawa.ca/innovation-week/ Sonya Shorey, President and CEO of Invest Ottawa, Bayview Yards, and Area X.O, is a strategy executive and management consultant with more than 22 years of leadership experience with private and public organizations. With expertise in regional, national, and global technology, entrepreneurial, economic development, and innovation-based organizations, she specializes in corporate and communications strategy development and execution. This includes investment strategies that secure new cash and in-kind contributions from public and private sources. Since 2005, Sonya has led, strategized, authored and/or made a significant contribution to successful multi-year funding proposals and initiatives valued at more than $203 million from municipal, provincial, federal, and international governments. Within her executive leadership role with Invest Ottawa, Bayview Yards and Area X.O, Sonya plays a pivotal role in developing, leading, and executing strategy for all three organizations. This includes: • Area X.O, the futureplex of innovation and collaboration for next-generation smart mobility, connectivity and autonomy technologies; • The Women Founders and Owners Strategy and Action Plan. This includes co-founding SheBoot, the investment-ready bootcamp for women tech founders designed and delivered by women entrepreneurs and investors, and founding International Women's Week in Canada's Capital; and International Women's Week. • The first Pan-Ontario Scale-Up Platform of its kind aimed at enabling and accelerating the growth, scaleup and commercial success of more $100 million revenue-generating tech companies in Canada. Sonya launched her career as the Manager of Communications and Member of the Vice-Presidential Cabinet with the 10G Organization of Optical Networks for Nortel from 1999 to 2002, and then served as the Director of Marketing Communications for CMC Microsystems until 2007. Building on a decade of experience, Sonya launched her own strategy company in 2008, addressing the needs of S&T organizations, innovation, entrepreneurship and economic development agencies across Canada, and their partners around the world. She currently serves Vice President of Strategy, Marketing and Communications for Invest Ottawa, lead economic development agency for knowledge-based industries in Canada's Capital. Sonya is a Director of the Institute of Mental Health Research of the Royal Ottawa Hospital, Elevate International, and Mindtrust Leadership. She also serves as mentor and pitch coach with Women in Cloud, AI North America, and Technovation. She holds a Combined Honours in English and Political Science from Carleton University and has won 10+ international awards for communications, leadership, and women's economic empowerment. Sonya Shorey: https://www.linkedin.com/in/sonyashorey/ Invest Ottawa: https://www.investottawa.ca/ Ottawa Board of Trade: https://www.ottawabot.ca/ Ottawa Tourism: https://ottawatourism.ca/en

Advocating for the Trade Show Industry: Highlights from Legislative Action Day   In this episode of Trade Show Talk, hosted by Danica Tormohlen, trade show industry leaders share their experiences from the Exhibitions & Conferences Alliance's Legislative Action Day 2025 in Washington, DC.   The event saw record attendance with 170 industry leaders from 30 states advocating for key issues such as taxes, talent, and tariffs. The podcast features insights and firsthand accounts from 10 key participants who met with over 130 elected officials to emphasize the economic impact of the trade show industry, which contributes $426 billion annually and supports 2.6 million jobs.   Guests discuss the importance of advocacy, share personal stories of their interactions with lawmakers, and highlight the critical need for policies that support workforce development and reduce tariff-related uncertainties.   The episode underscores the ongoing commitment required to ensure the industry's growth and competitiveness.   00:00 Introduction to Trade Show Talk Podcast 00:26 Special Event: Legislative Action Day Overview 01:04 Key Issues: Taxes, Talent, and Tariffs 01:20 Firsthand Accounts from Industry Leaders 02:22 Interview with Tommy Goodwin, Executive VP, Exhibitions & Conferences Alliance 10:38 Interview with Hervé Sedky, President & CEO of Emerald Holding Inc., and Chair of ECA 17:57 Interview with Jeff Quade, President, GES Exhibitions - North America 24:05 Interview with Sarin Bachmann, Senior Vice President, Jewelry Portfolio, RX 28:26 Interviw with Steve Walker, Executive Director, City Wide Sales at MGM Resorts International 34:12 Interview with Martha Donato, Founder & President, MAD Event Management LLC and UFI North America Regional Director 39:43 Interview with Larry Grossenbacher, President, General Contracting Division, CSI Worldwide 44:35 Interview with Nicole Bowman, VP, Marketing & Communications, International Association of Exhibitions & Events (IAEE) 49:57 Interview with Dan Liberatore, President & CEO, Purpose1 54:30 Interview with Marc Ghafoori, Founder, Alpha Tooth  58:53 Conclusion and Advocacy Call to Action

Fidéliser sans promo : l'art du storytelling émotionnelComment certaines marques réussissent à fidéliser leurs clients… sans jamais proposer de promotion ? Dans cet épisode de L'Instant Marketing Communication, Florian Grimault explore le pouvoir du storytelling émotionnel comme véritable levier de fidélité.Découvrez :· Pourquoi une bonne histoire vaut mieux qu'une réduction· Comment les marques comme Nike, Innocent ou Apple utilisent le récit pour créer du lien· Les 5 étapes clés pour intégrer le storytelling dans votre stratégie marketing· Des exemples concrets pour passer de la transaction à la relation« Une promo attire. Une histoire fidélise. »Que vous soyez marketeur, communicant ou dirigeant, cet épisode vous donne les clés pour créer une marque plus humaine… et plus performante.

In dieser Folge spricht Erik Siekmann mit Giuseppe Fiordispina, der seit sieben Jahren das Marketing der Marken SEAT und CUPRA in Deutschland verantwortet. Giuseppe berichtet, wie die Marke CUPRA entstanden ist und welche Ziele mit ihr verfolgt werden. Er erläutert, wie sich CUPRA als Challenger-Brand im Automobilmarkt positioniert – von neuen Vertriebsmodellen über den Einsatz digitaler Technologien bis hin zur Gestaltung ganzheitlicher Kundenerlebnisse. Weitere Themen des Gesprächs: - Wie CUPRA Kunden gewinnt und das Händlernetz aufbaut - Die Rolle digitaler Technologien und Innovationen im Marketing - Herausforderungen bei der Verzahnung von Hersteller und Handel - Trends und Zukunftsperspektiven im Automobilmarketing Über Giuseppe Fiordispina Giuseppe Fiordispina ist ein erfahrener Marketingexperte und Vordenker für digitale Markenführung. Seit 2018 ist er Marketing Director bei SEAT Deutschland und verantwortet auch das Marketing der Performance-Marke CUPRA. Unter seiner Leitung entwickelte sich CUPRA zu einer der am schnellsten wachsenden Automarken Europas. Zuvor war Fiordispina in leitenden Positionen bei Fiat, Samsung und Opel tätig – unter anderem als Head of Marketing Communications. Seine Karriere begann 1999 bei der Agentur Armando Testa. Er setzt konsequent auf digitale Innovationen, Mixed-Reality-Erlebnisse und agile Prozesse in der Markenkommunikation. Seit 2025 ist er außerdem Co-Vorsitzender der Hauptjury des Effie Germany und engagiert sich für wirksames, zukunftsorientiertes Marketing. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Social Listening => écoutez mieux, décidez plus vite !

Send us a textImagine walking into a grocery store and seeing your name prominently displayed on a product lining the shelves. For most of us, that would be a remarkable moment. For the clients at St. John of God Community Services, it's a powerful affirmation of their value and contribution to society.Luke Barnes, Director of Marketing Communications and Entrepreneurial Programs for St, John of God Community Services, takes us behind the scenes of Holy Grounds Coffee, a social enterprise creating meaningful employment for adults with special needs. What began as a solution to inconsistent contract work has blossomed into a purpose-driven business where clients participate in every step of coffee production – from roasting beans to packaging the final product.The genius of Holy Grounds lies in its multilayered impact. Each coffee order creates multiple job opportunities, while every bag proudly displays the signatures of the clients who helped create it. "When they can walk into a store and see their name on a bag of coffee on the shelf – that's the special stuff," Barnes explains with palpable enthusiasm.This initiative embodies the 600-year-old philosophy of their namesake saint: "Do good for yourself by doing good for others." The organization doesn't just create jobs; they've thoughtfully constructed a supply chain of kindness. They source beans exclusively from ethical, often women-owned farms, ensuring their positive impact extends globally while creating dignified opportunities locally.Beyond coffee, St. John of God Community Services addresses community needs through innovative solutions like their mobile food pantry – a converted school bus bringing fresh produce and essential supplies directly to vulnerable populations. Rather than a typical handout model, they've designed a dignified shopping experience that preserves clients' agency and self-respect.What resonates most throughout our conversation is the organization's deep commitment to seeing people with special needs as whole individuals with capabilities to contribute, not just needs to be met. As Barnes poignantly reminds us, "Everybody can do a little bit of good every single day... those small things really add up."Ready to make a difference with your morning brew? Follow The Kindness Matters Podcast on social media and discover how organizations like St. John of God Community Services are creating ripples of positive change in their communities and beyond.This podcast is a proud member of the Mayday Media Network. If you have an idea for a podcast and need some production assistance or have a podcast and are looking for a supportive network to join, check out maydaymedianetwork.com. Like what you hear on the podcast? Follow our social media for more uplifting, inspirational and feel-good content and don't forget to tell your friends, family members and co-workers about the uplifting, motivating and inspiring podcast you found.FacebookInstagramLinkedInTikTok Support the show

Publicité Programmatique => Boostez le ROI de vos Campagnes Marketing !Dans cet épisode de L'Instant Marketing Communication, Florian Grimault décrypte l'un des leviers les plus puissants du marketing digital « la publicité programmatique. »Vous découvrirez :Ce qu'est la publicité programmatique et pourquoi elle est devenue essentielleComment cibler la bonne audience au bon moment pour maximiser l'efficacité de vos campagnesDes cas concrets (Lacoste, Jardiland…) qui montrent l'impact réel sur le retour sur investissement (ROI)Les bonnes pratiques pour piloter en temps réel vos performances publicitairesEt comment éviter l'effet intrusif grâce à des formats adaptés et respectueux de l'utilisateurGrâce à l'automatisation, aux données en temps réel et au ciblage précis, la publicité programmatique vous permet de réduire le gaspillage budgétaire tout en augmentant la performance de vos campagnes marketing.

keywordscybersecurity, leadership, startups, failure, vendor trust, HACKERverse, communication, investment, innovation, beginner's mindset, job search, LinkedIn, networking, AI, personal branding, cybersecurity, lifestyle polygraph, superheroes, career advice, mentorshipsummaryIn this episode of No Password Required, host Jack Clabby and co-host Kaylee Melton engage in a thought-provoking conversation with Mariana Padilla, co-founder and CEO of HACKERverse.AI. The discussion revolves around the importance of embracing failure as a learning opportunity, the role of leadership in fostering a positive work environment, and the challenges faced in the cybersecurity vendor landscape. Mariana shares her insights on the need for better communication in the industry and the importance of a beginner's mindset in driving innovation. The conversation also touches on the future of investment in cybersecurity and the necessity of rebuilding trust within the industry. In this engaging conversation, Mariana discusses the challenges of job searching in the current landscape dominated by AI and the importance of networking and personal branding. She emphasizes that building trust and connections is crucial in the cybersecurity field. The discussion transitions into a fun segment called the lifestyle polygraph, where Mariana shares her thoughts on superheroes and their relevance to personal and professional growth. The episode concludes with Mariana providing insights on how to connect with her and her work.takeawaysEmbracing failure is crucial for personal and professional growth.Leadership should focus on transparency and learning from mistakes.A beginner's mindset can lead to innovative solutions in cybersecurity.The cybersecurity industry struggles with communication and trust.Venture capital influences the direction of cybersecurity startups.Sustainable business practices are essential for long-term success.The sales process in cybersecurity needs to be more efficient.Understanding vendor interoperability is critical for security.Cybersecurity vendors must demonstrate product viability effectively.The industry must evolve to meet the rapid pace of technological change. You're competing against AI for some of these jobs.Networking is so, so, so important.The online application system has been dying for quite some time.Your personal brand matters and you have to have one.Conferences are a prime opportunity to peacock a little bit.Batman has real feelings and real demons.The correct answer is Star Trek.Margot Robbie, I really like her.You're on the fantasy cybersecurity squad.Come follow me on LinkedIn for lots of shenanigans.titlesEmbracing Failure in CybersecurityThe Importance of Leadership in StartupsInnovating with a Beginner's MindsetHACKERverse: Revolutionizing CybersecuritySound Bites"It's all about leadership and leading by example.""I think we have a gap here.""We should focus on sustainably built businesses.""It's just a bunch of nonsense.""Networking is so, so, so important.""Batman has real feelings and real demons.""The correct answer is Star Trek.""Margot Robbie, I really like her.""You're on the fantasy cybersecurity squad."Chapters 00:00 Introduction to Cybersecurity Conversations02:00 Embracing Failure as a Learning Opportunity06:02 The Role of Leadership in Startups09:00 The Value of a Beginner's Mindset11:58 Understanding HACKERverse's Mission13:59 Challenges in the Cybersecurity Vendor Landscape17:08 Shaking Up the Status Quo in Cybersecurity21:52 The Future of Investment in Cybersecurity24:36 Navigating Job Searches in the Age of AI29:35 The Importance of Personal Branding30:23 Lifestyle Polygraph: Fun and Games39:05 Superheroes and Their Lessons43:45 Connecting with Mariana: Final Thoughts

On this week's episode, Laura and Kevin sit down with Nandan Nayampally, the Chief Commercial Officer at Baya, to discuss the shifting landscape of intelligent computing and the hidden challenges behind AI innovation.Nandan kicks things off by demystifying what Baya actually does, solving the critical problem of data movement, a growing bottleneck that traditional compute-focused architectures can't keep up with. With a rich background that includes scaling Arm's processor business from $200M to billions and playing key roles at AMD, Amazon (Alexa), and neuromorphic AI startups like Brainchip and Tenstorrent, Nandan offers a unique perspective on where hardware truly sits at the heart of today's AI revolution. He unpacks one of the most misunderstood aspects of AI development: while flashy models grab the headlines, it's the hardware, and even more critically, how data flows across chips, that will define the next generation of intelligent systems. As he explains, we're moving from a compute problem to a data movement problem, and Baya is right at the center of that inflection point. Laura and Kevin also get Nandan's expert map of the chip landscape, from Nvidia's dominant position to Intel, Arm, AWS, and where Baya fits in. Spoiler alert: Baya isn't trying to out-muscle the big players but to fundamentally enhance and rethink architectures for a world driven by AI at scale.Nandan also talks about the next big frontier as a hybrid between cloud and edge AI, with massive commercial opportunities tied to how efficiently and securely we can process data wherever it's generated. He offers a thoughtful, non-political perspective on how escalating tariffs on Chinese goods could impact the semiconductor supply chain, AI innovation, and global data privacy. Along the way, the conversation touches on chiplets, SoC (system-on-chip) trends, and, what he really thinks about Nvidia. If you care about the future of AI, semiconductors, or where the real innovation is happening behind the scenes, this is a must-listen episode.Nandan Nayampally is the Chief Commercial Officer at Baya that runs ProductManagement, Marketing Communication, Business Development, Sales and Strategic Alliances. Nandan has consistently been passionate about disruptive technologies and being in the eye of the storm in semiconductor inflection points. While he's had various start up stints in neuromorphic AI at Brain chip, Tenstorrent and Denali Software, a major part of Nandan's career involved growing Arm's processor business from $200M to into the $billions, and expanding its reach from the mobile and consumer markets to automotive, networking infrastructure, data center and AI. During his time, Arm's customers shipped more than a 150B process-based chips. He also had meaningful stints at AMD and Amazon on scaling Alexa into 3rd party devices.

Raising girls to stand firm in Biblical truth has never been more urgent. In today's culture, truth is often seen as relative, faith is regularly deconstructed, and identity is shaped more by screens than by Scripture. On this episode of the Raising Godly Girls Podcast, guest host Erin Marco, American Heritage Girls Director of Marketing & Communications, sits down with Abigail DeJarnatt, Founder and CEO of Counteract USA, to discuss how Gen Z girls can live with bold conviction and unshakable grace in a world that challenges their faith at every turn.  After witnessing her generation wrestle with doubt, isolation, and cultural confusion, Abigail followed God's call to launch Counteract USA—a movement dedicated to equipping young Christians to stand on the unchanging truth of God's Word. This inspiring conversation explores the cultural lies young women are believing, the crisis of worldview among Gen Z, and how parents can provide their daughters with the tools, community, and confidence to respond with both courage and compassion.  From the battleground of social media to the lunchroom conversations at school, Abigail shares practical advice for helping girls articulate their faith and live it out daily. She and Erin talk about the importance of pairing truth with grace, building a faith-filled support system, and encouraging girls to take part in worldview discussions that matter. Whether your daughter is questioning her beliefs, struggling to find her voice, or simply trying to walk faithfully in a confusing culture, this episode is filled with encouragement and equipping for the journey ahead.  Listeners will also get a behind-the-scenes look at how Counteract USA uses small groups and strategic online content to disciple young believers and foster real, Christ-centered conversations. Abigail's story is a powerful reminder that no generation is too lost to be led, and no girl is too young to be used by God.  If you're passionate about raising a girl who shines brightly in a dark world, don't miss this hope-filled and empowering episode. Subscribe today so you never miss a moment of encouragement, equipping, and Gospel-centered truth.  Learn more about Abigail and her work with Counteract USA, visit counteractusa.org  Find an American Heritage Girls Troop near you, visit americanheritagegirls.org       Add even more Biblical wisdom to your parenting quiver, visit raisinggodlygirls.com

This episode brought to you by Cody Brenner Design - https://www.codynbrenner.com/Lindsay Labas - VP of Marketing and Communications at 500 Festival, Inc. She highlights the differences and similarities of working for a nonprofit vs. a parks and recreation organization. She shouts out the systems and programs that make her job a little easier, and how she has taken past experiences into programming for new events and audiences. She also offers insight into organizing and recruiting volunteers, relaying information to large groups, and running massive events with a shoestring staff.500 Festival, Inc - https://500festival.com/Shane Mize is the Director of Parks and Recreation in the city of Pflugerville, Texas, where he resides with his wife and children.Tom Venniro is the 11-year Director of Parks and Recreation in Hilton-Parma, New York, where he resides with his wife Melissa, son Jack, and daughter Amelia.Jay Tryon is an 18-year park and recreation professional who loves to improve communities and their quality of life. He currently resides in Charlotte, North Carolina, with his wife and children.

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm's communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Bensch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica's logo and brand platform. Tory has also pushed the brand to pursue larger and more impactful opportunities to build name recognition. A couple of standout examples include the now-infamous Boston Celtics jersey patch — recognizable to any sports fan — and the naming rights to Providence's 13,000-seat arena, now known as the Amica Mutual Pavilion. He holds a BA in Journalism and an MA in Marketing Communications from the University of Connecticut. Outside of work, Tory enjoys time with his wife, Stacy, and their four children: Sophia, Christian, Jayden, and Rosie. You'll often find him coaching his kids' basketball games or serving the community through his work with Foster Forward, a nonprofit that empowers lives impacted by foster care. 

What does public health have to gain from public relations? In this episode of the Public Health Insight Podcast, we speak with Alexson Calahan—Founder of Small Adventures Communications and a seasoned public relations expert with nearly 20 years of experience about her unconventional journey from selling classified ads to how she turned a data inquiry from the Today Show into a $100K gift for congenital heart defect research.Whether you're in public health, comms, or curious about how stories shape change—this one's for you.References for Our Discussion◼️Small Adventures Communications◼️Today Show Article: How parents of children born with heart defects share their hopeGuest◼️Alexson Calahan, APRHost(s) & Producer(s)◼️ Gordon Thane, BMSc, MPH, PMP®Production Notes◼️ Music from Johnny Harris x Tom Fox: The Music RoomSubscribe to the NewsletterSubscribe to The Insight newsletter so you don't miss out on the latest podcast episodes, live events, job skills, learning opportunities, and other engaging professional development content here.Leave Us Some FeedbackIf you enjoy our podcasts, be sure to subscribe and leave us a rating on Apple Podcast or Spotify, and spread the word to your friends to help us get discovered by more people. You can also interact directly with the podcast episodes on Spotify using the new “comment” feature! We'd love to hear what you think.Send us a Text Message to let us know what you think.

What's the legacy you want to leave — what values are most important to you? We're all made differently, so it's always important that people show up at work who they are.”Adam Antoniewicz is Nike China's VP of Mens Marketing, leading groundbreaking campaigns that redefine consumer engagement. Previously, he served as Apple's Head of Marketing Communications for Greater China, overseeing all customer-facing communications in Apple's $44B market - spearheading iconic campaigns, launching the company's first social media in the region, and navigating complex challenges like the China Cybersecurity Law and U.S.-China trade tensions. Adam's earlier roles include leading Nike Basketball in Greater China, where he led the Rise (打出名堂) campaign and launched the House of Mamba - the world's first reactive LED basketball court. Adam also drove key marketing partnerships for the NBA and helped build the NFL's presence in China. You'll enjoy the candid conversation about how we can enhance our team by learning from sport, and the importance of a pregame before work! This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

An Post is inviting everyone in Ireland to write a ‘Letter to My Future Self' outlining their hopes, dreams and plans for the year ahead. Richard Miley, Head of Marketing Communications, Mail and Parcels with An Post told Shane about this new incentive.

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Sophorn Cheang, sophorn.cheang@biz.oregon.govhttps://www.oregon.gov/biz/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

The Better Business Bureau has long promised value for both businesses and consumers: for companies, a reputation boost and access to member benefits, and for the public, trustworthy information and a host of consumer-protection resources. On the next episode of BusinessTalk, Megan MacBride, director of Marketing & Communications with the Better Business Bureau of Central New England, talks with BusinessWest Editor Joe Bednar about all this and more, from how the BBB elevates area businesses through an exciting awards program to some of the most common scams currently tripping customers up, and how to avoid them. It's must listening, so tune into BusinessTalk, a podcast presented by BusinessWest.

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players. From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what's driving fandom both inside the Kingdom and in growing markets.

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Claire Gordon, claire.gordon@gobiz.ca.govgobiz.ca.gov..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--John Lynn, JFL@quay.cohttps://www.quay.co/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

What did the recent AI Summit reveal about the state of AI, including the energy problem?     The recent AI Summit in Paris raised key issues about AI regulation—and saw the US and UK refuse to sign on to the declaration.     Generative AI is becoming autonomous—not only performing assigned tasks but figuring out how best to achieve goals. How likely is a “Terminator” scenario, and how should the world address important issues such as energy use, regulation, and deepfakes?     Join Steve Odland and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn the difference between generative AI and autonomous AI, the potential dangers of unchecked AI, and why the US and UK refused to sign on to the recent Paris declaration.     (00:33) Defining AI and Large Language Models (01:57) Generative and Autonomous AI (04:37) AI Safety and Global Conferences (07:05) Regulation and Innovation Balance (08:37) Potential Dangers of AI (13:35) Machine Learning and Bioethics (18:26) AI in Intellectual Property (23:32) Sustainability and Energy Concerns (25:46) Future of AI and Conclusion   For more from The Conference Board:  What the Paris AI Summit Means for US Innovation  As AI Comes into Play, Business Models Will Change  Policy Alert: Rescinding AI Safety Executive Order 

This week is our special All-Star Panel of former speechwriters reviewing Pres. Donald Trump's speech to Congress.  Lance Izumi, PRI's Senior Director of Education, was chief speechwriter to Gov. George Deukmejian and Attorney General Ed Meese; Tim Anaya, PRI's Vice President of Marketing & Communications, was speechwriter to Governor Arnold Schwarzenegger and other leaders in the California legislator; and Rowena Itchon, Chief Operating Officer at PRI, was a speechwriter to Gov. Pete Wilson, and corporate CEOs and other government officials.  She was also a research assistant in Pres. Reagan's speechwriting office.

CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Nontsikelelo Mpulo, Director of Marketing Communications and Commercialisation at the South African National Biodiversity Institute (SANBI) See omnystudio.com/listener for privacy information.

The Moneywise Radio Show and Podcast Thursday, March 6th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Management instagram: MoneywiseWealthManagement Guests: Kylee-Gregory-Gutierrez, MBA, Foundation Supervisor, Marketing & Communications for the Bakersfield College Foundation & Alyssa Cross, Donor & Alumni Relations Manager  website: https://supportbc.org/ phone: (661) 395-4800 email: foundation@bakersfieldcollege.edu Facebook Instagram LinkedIn

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Daniel Sawko, daniel@shipshape.vchttps://www.shipshape.vc/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jessica Reynolds, jessica.reynolds@maryland.govhttps://business.maryland.gov/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Khensani Mathebula, khensani.mathebula@lauradevine.comJenny Stevens, jennifer.stevens@lauradevine.comhttps://www.lauradevine.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeff Smith, jsmith@factumglobal.comhttps://factumglobal.com/Panel discussion: From Launch to Maturity: How to Grow and Scale Tech Startups into the U.S. Market, Tuesday 13 May, https://www.selectusasummit.us/Programming/2025-Investment-Summit-Agenda..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jacob Willemsen, jacob@tabsinc.comhttps://www.tabsinc.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeevan Ramapriya, jeevan.ramapriya@mass.govhttps://www.mass.gov/orgs/massachusetts-office-of-international-trade-and-investment..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Zeynep Ilgaz, zeynep@crossoceanfund.comhttps://crossoceanfund.com/..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, http://meetroi.com/

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Janet Falk, Ph.D., is a Communications professional with more than 30 years of experience in-house, as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research (www.JanetLFalk.com), she advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations, Networking and Legal Marketing. Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS. Links: Website: https://www.Janetlfalk.com Subscribe to monthly newsletter: https://bit.ly/2MNB11W http://www.linkedin.com/in/janetlfalk Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn what the C-Suite Outlook 2025 tells us about priorities for marketing and communications leaders.     Nearly all marketing and communications leaders (95%) are already using AI, but there remain concerns about AI output quality and a lack of internal expertise. How can CMOs and CCOs continue to embrace AI in 2025, and what are the top priorities for these functional leaders?     Join Denise Dahlhoff, PhD, and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn about CMO/CCO investment priorities for 2025, the role of AI in change management, and the continued importance of sustainability.    (01:45) Global Perspectives on AI (02:25) AI Adoption and Usage Statistics (04:45) Marketing and Communication Investments (11:04) Internal Priorities and Change Management (14:11) External Pressure Factors (17:21) Skills for Future CMOs and CCOs (21:34) Sustainability and Regional Differences   For more from The Conference Board:  C-Suite Outlook 2025: Seizing the Future  2025: A Year In Preview  Marketing & Communications Skills Needed to Win in 2025 

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions.  Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara's advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions.  On today's show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively.  In this episode, you'll learn:  The connection between public policy and marketing  The role empathy plays when marketing in a regulated global industry  Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation  Key Highlights:  [01:39] Rescue dogs  [03:09] Career path to Neara  [07:43] What is Neara  [10:47] Marketing at Neara  [15:46] How public policy fits with marketing   [17:15] How marketing is different in a regulated industry   [19:00] Complexities of having an international scope  [21:09] Messaging and talking about AI  [24:30] An experience from your past that defines you  [26:46] Advice to your younger self  [27:19] A topic that you and other marketers need to learn more about  [28:52] Trends or subcultures others should follow  [31:54] Largest opportunity or threat to marketers today  Resources Mentioned:    Mary Cleary   Neara   No Dogs Left Behind (non-profit)   Founder of No Dogs Left Behind, Jeffrey Beri   Lawrence Lenihan   Zac Posen   Exit Five   The Food Lab (book) by J. Kenji Lopez-Alt   Gong Labs   Follow the podcast:    Listen on iTunes (link: http://apple.co/2dbdAhV)    Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)    Listen on Spotify (Link: http://spoti.fi/2mCUGnC)    Connect with the Guest:    https://www.linkedin.com/in/mary-cleary-71212423/   https://x.com/Neara_Global   https://www.instagram.com/neara_global/   Connect with Marketing Beyond and Alan Hart:    Twitter Alan B Hart - http://twitter.com/abhart    LinkedIn Alan  - https://www.linkedin.com/in/alanhart    Post-Production Credits:   Integrity Media Solutions LLC 

Listen in as members of the Marketing & Communications teams discuss some of the most common misconceptions we hear about Colorado Springs and the Pikes Peak Region. From cultural cuisine to the nightlife scene, there's more to Colorado Springs than you may think.  Be sure to subscribe so you don't miss our next episode! Send any questions or inquiries to Media@VisitCOS.com. 

“Only fear the Lord and serve him faithfully with all your heart. For consider what great things he has done for you.” 1 Sam 12:24. The Knoxville Academy of Medicine Alliance's Doc Rock for Health is SAT, JAN 18th at The Mill & Mine.  Part of the proceeds go to these wonderful charity organizations serving our East Tennessee neighbors!  With me is Beth Roskelly, Director of Development & Public Relations - InterFaith Health Center, Adelyn Pair - Associate Director of Marketing & Communications of Emerald Youth Foundation, Martin Vargas - Exec Director of St. Mary's Mobile Health Clinic, and Holly Kizer - Assistant Development Coordinator joins us from Thrive/ Soar Youth Ministries. Dr. Lytle Brown who returns as our Emcee and Kirstin Kropilak, Co-Chair of Doc Rock are here!  Our community changes one person at a time through the love and concern these people give others! Our bands - No Recall, B.B.S, Dr. Zoster & the Pox, and Remedy, are back! Thanks to Ministry Partners Campbell Dental Care & Denise King, Realtor - Noble Realty. Crossroads With Jenny Bushkell 5pm - 6pm. Joy620 WRJZ! 620 AM, 102.5 99.5 FM Sevier, streaming at wrjz.com or download our JOY620 App! The Mill & Mine SAT, JAN 18th, 2025. Doors open at 6:00pm! Music 7:00pm! Come and enjoy!! All for a great cause - serving our neighbors with health-care and love! Friday on @Crossroads withJenny we will hear how all these organizations are serving our East Tennessee neighbors. 

Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy?     Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P's of marketing.     (00:40) AI in Marketing: A Historical Perspective (01:44) AI as a Tool, Not a Solution (03:08) Current AI Usage in Marketing (05:31) Generative AI in Creative Processes (09:24) Agentic AI: The Next Frontier (12:15) AI's Impact on the Four P's of Marketing (17:40) AI in Traditional and Social Media (26:01) Challenges and Future of AI in Marketing   For more from The Conference Board:  Leading Through the AI Transformation: Event Insights  AI for Marketing & Communications—the Update  Learning for the Future: Preparing Organizations and Workers for AI Disruption 

Uniformity is the topic of our newest From The Driver's Seat Podcast, as host Jeff Auberson is joined by Alice Crabtree and Dayna Pierce of our Marketing & Communications team to talk about professionalism, how to use your allotment, and some outstanding incentives to place your order now!

I had so much fun welcoming back Kendra Corman back to the show.  An accomplished marketing strategist whose insights are as practical as they are powerful. Kendra's worked with everyone from small businesses to global brands like Jeep, bringing her marketing expertise to a range of clients. Today, we dug into the ever-evolving world of AI and how it can be a real game-changer for social media and email marketing. Now, if you know me, you know my relationship with AI is complicated. I love the possibilities, but I'm a bit wary of giving up too much control, especially when it comes to my voice. But Kendra shared some great tips and tricks to get the best of both worlds—leveraging AI to streamline content creation while keeping it uniquely “you.”   Training AI in Your Voice: Start by “teaching” AI how you sound. Share real content, like podcast transcripts to help AI learn your unique tone. The result? Content that's in your voice, whether you're crafting a LinkedIn post, a Facebook update, or an email newsletter. Setting Boundaries with Words: Create a “do not use” list for words or phrases that feel off-brand. In fact, she shares my distaste for terms like “maximize” and “utilize,” which can make marketing feel pretentious. Providing AI with these specifics helps produce content that stays true to your brand's personality. Tailoring Content for Each Platform: Just as you would guide a new employee, give AI instructions to adjust tone and style depending on the platform. That way, each post feels like it fits naturally in its environment—LinkedIn reads more professional, while Facebook is a bit more casual. Refining AI Prompts Over Time: One word can dramatically alter AI's output. For example, the term “conversational” yields a friendlier tone than “informal,” which sometimes comes across as overly relaxed. As you work with AI, make notes of these little discoveries, as they'll save time and improve content quality down the road. Final Editing is Essential: AI can be a great partner for draft creation, but it's not quite ready to go live on its own. Adding that last layer of polish ensures your content sounds natural and true to your voice. If this conversation has peaked your interest be sure to check out Kendra's book, Mastering AI in Marketing Communications, which  goes even deeper, offering practical prompting tips for anyone looking to harness AI effectively without losing that human touch.   What did you think of the episode? I would love to hear from you.  Please take a quick minute to complete the listener survey I can create shows that  that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW       6486580f5a1b70cda54e7df5fb3f5f3eeff4317e

This is a fun episode about the “fake it til you make it” concept and curating your marketing strategies to present a certain angle. We are going even deeper, what's the line between a facade and becoming deceptive? --------------------------------- Show notes:  www.shopify.com/heart --------------------------------- www.theheartcontracts.com --------------------------------- www.theheartuniversity.com/apparel Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- PODCAST10 for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity