Podcasts about Marketing communications

Healthcare Clearinghouses and Cybersecurity On this episode host Tom Testa sits down with Stephanie Short-Romanello, Head of Marketing Communications at ClaimMD. What have we learned from the 2024 Change Healthcare clearinghouse cyber attack? Not if but when this happens again, is the industry more prepared? To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

An Post is bringing back its hugely popular ‘Letter to My Future Self' campaign after more than 40,000 people took part last year. Head of Marketing Communications at An Post, Richard Miley explains the details about the campaign.

Instead of booking a stay in a sleep clinic, guests at COMO Metropolitan Singapore can consult with a sleep medical expert, learn how to improve their sleep and enjoy a brainwave guided few nights of restful sleep. In this episode of LIVE WELL WITH MICHELLE, we explore how COMO Hotels and Resorts are investing in sleep technology to bank on restorative guest experiences. Can technology like their SleepHub help modern travellers achieve deeper, more restorative rest? How do the engineered tones and pulses guide one to deeper sleep? Why is it recommended that you try this sleep package alone? Even if you don't check in, what are some ways you can improve your sleep if you are a jet-setting professional? Michelle Martin finds out with Dr Han Hong Juan, Medical Director of The ENT, Voice & Snoring Clinic, and Ikram Zainy, Director of Marketing Communications at COMO Metropolitan Singapore. See omnystudio.com/listener for privacy information.

An Post is bringing back its hugely popular ‘Letter to My Future Self' campaign after more than 40,000 people took part last year. Head of Marketing Communications at An Post, Richard Miley explains the details about the campaign.

Êtes-vous prêt à découvrir comment transformer un simple trajet en une expérience marketing inoubliable ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault et Julie Amico, experte en stratégie de communication terrain chez RFE Publicité, plongent au cœur du Trip Marketing, une approche révolutionnaire qui redéfinit la manière dont les marques interagissent avec leurs clients pendant leurs déplacements quotidiens ou lors de leurs vacances.Julie nous révèle comment le Trip Marketing permet d'intégrer des campagnes publicitaires dans des lieux stratégiques tels que les autoroutes, les bus et les aéroports, créant ainsi des moments de contact uniques avec les consommateurs. En utilisant des tickets de péage personnalisés et des animations sur les aires d'autoroute, les marques peuvent toucher des familles dans un contexte détendu, propice à l'écoute et à l'expérimentation de nouveaux produits. Imaginez pouvoir capter l'attention d'un client potentiel au moment où il est le plus réceptif !Au fil de la conversation, nous explorons des exemples concrets d'opérations réussies, comme celles de Volkswagen et des Repas Plaisir, illustrant comment le Trip Marketing peut se révéler être un levier puissant pour les marques. Julie partage également des conseils d'experts en marketing sur l'importance d'adopter des stratégies de communication efficaces pour se démarquer sur le marché actuel, où l'analyse des médias et le monitoring de l'impact sont essentiels pour réussir.Ce podcast communication de marque vous offre un décryptage des tendances du marketing, du sponsoring sportif à l'influence marketing, en passant par le marketing digital et l'ooh (out of home). Vous apprendrez à optimiser votre plan de communication et à tirer parti du crm (customer relationship management) pour renforcer l'expérience client. Les insights partagés dans cet épisode sont également précieux pour les professionnels cherchant à devenir dircom ou à évoluer dans le domaine de la communication d'entreprise.Ne manquez pas cette occasion d'enrichir vos connaissances sur le Trip Marketing et d'explorer comment des stratégies innovantes peuvent transformer vos campagnes. Écoutez maintenant et préparez-vous à révolutionner votre approche marketing !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn https://www.linkedin.com/company/l-instant-marketing-communication-de-florian-grimault/?viewAsMember=trueSite internet : https://albatrosconseil.net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

En matière de communication, combien de messages passent inaperçus chaque jour à cause de la surinformation ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault nous plonge dans le monde du slow marketing, une stratégie qui prône une communication plus réfléchie et moins intrusive.Ce concept novateur vise à réduire la surcommunication des marques afin de mieux capter l'attention des consommateurs, qui sont de plus en plus sollicités par des messages répétitifs et souvent sans valeur ajoutée.Florian souligne avec pertinence que le véritable défi n'est pas l'absence de visibilité des marques, mais leur tendance à s'exprimer trop fréquemment, diluant ainsi l'impact de leur message. Le slow marketing ne signifie pas moins de communication, mais une communication de meilleure qualité, centrée sur la valeur ajoutée de chaque interaction. Dans un univers saturé de contenus, il devient impératif de se poser la question : qu'apporte réellement chaque message à notre audience ?Au fil de cet épisode, nous découvrons des exemples inspirants de marques françaises, telles que 1083 et Le Slip Français, qui incarnent cette approche en mettant l'accent sur la durabilité et la cohérence dans leur communication. Ces marques illustrent parfaitement comment le slow marketing peut transformer une simple stratégie de communication en un véritable levier de fidélisation et de préférence client. En effet, la performance ne se mesure pas uniquement à court terme, mais également à la qualité des relations établies avec les clients.Florian nous invite également à réfléchir à la valeur que nous apportons à nos clients et à construire des relations de confiance durables. Que vous soyez un professionnel du marketing, un entrepreneur ou simplement curieux des tendances du marketing, cet épisode vous fournira des conseils d'experts en marketing pour optimiser votre stratégie de communication. Découvrez comment le slow marketing peut s'intégrer dans votre plan de communication global et comment il peut influencer votre approche des réseaux sociaux, du marketing digital et même du sponsoring sportif.Ne manquez pas cette occasion d'explorer les profondeurs du slow marketing avec L'Instant MARKETING COMMUNICATION de Florian Grimault. Écoutez cet épisode et transformez votre vision de la communication de marque, en adoptant des stratégies qui privilégient l'engagement et la valeur sur la simple quantité. Que vous soyez en quête de nouvelles tendances ou que vous souhaitiez améliorer votre expérience client, cet épisode est fait pour vous !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Le sampling est-il vraiment obsolète dans un monde dominé par le digital ? Dans ce nouvel épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault et Julie Amico nous révèlent que cette technique marketing, souvent sous-estimée, connaît en réalité un retour en force. Bien plus qu'une simple distribution d'échantillons, le sampling moderne se transforme en expériences de marque engageantes et mémorables, créant un lien authentique entre les marques et les consommateurs.Au fil de la discussion, ils explorent les stratégies de vente innovantes qui intègrent le sampling, tout en mettant en lumière les raisons qui motivent cette renaissance. Face à une saturation publicitaire croissante, les consommateurs recherchent des expériences tangibles et significatives. Julie Amico souligne l'importance d'une approche réfléchie et contextuelle, où chaque opération de sampling devient une stratégie de communication essentielle dans le paysage marketing actuel.Julie et Florian abordent également les défis que rencontrent les marques dans l'élaboration de leur plan de communication. Ils discutent des tendances du marketing, notamment l'impact du marketing digital et des réseaux sociaux, tout en intégrant des éléments de social listening pour mieux comprendre les attentes des consommateurs.Le podcast offre des conseils d'experts en marketing, en analysant les performances des campagnes et en décryptant les tendances événementielles actuelles.En conclusion, cet épisode de L'Instant MARKETING COMMUNICATION démontre que le sampling n'est pas seulement un outil de distribution, mais un véritable levier d'engagement. Les marques doivent s'adapter et repenser leur approche pour créer des moments inoubliables qui captivent leur audience. Ne manquez pas cette opportunité d'en apprendre davantage sur l'échantillonnage en marketing et de découvrir comment il peut transformer votre stratégie d'influence marketing et de communication d'entreprise.Rejoignez-nous pour cette exploration fascinante des nouvelles frontières du marketing et de la communication, et découvrez comment le sampling peut redéfinir l'expérience client dans un monde en constante évolution.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn https://www.linkedin.com/company/l-instant-marketing-communication-de-florian-grimault/?viewAsMember=trueSite internet : https://albatrosconseil.net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Send us Fan MailIn this episode of the FuturePrint Podcast, Marcus Timson speaks with Natalie Thrall, Marketing Manager at Nazdar, about the changing role of marketing, storytelling and communication in industrial print.Operating in a highly technical world of ink chemistry, performance data and application expertise, Nazdar faces the challenge of translating complex innovation into clear, engaging and commercially relevant stories. Natalie explains why the most effective communication starts not with the product, but with the customer - what they need, what will help their business, and what will make complex technology easier to understand.The conversation explores how B2B buying behaviour is becoming more like B2C, with customers researching, validating and forming opinions long before direct engagement. Natalie shares how Nazdar is responding through a more focused content strategy built around R&D capability, sustainability leadership, new technologies and partnerships.She also discusses the growing importance of short-form video, visual proof, customer success stories and authentic brand voice. From high viscosity ink demonstrations to solar panels at Nazdar's California facility and inks used on NFL helmet decals, the episode highlights how technical performance can be made tangible and relatable.Natalie also reflects on the balance between storytelling and confidentiality, particularly in OEM work, and explains how internal alignment across R&D, sales and leadership helps create a stronger external message.A thoughtful discussion on how industrial brands can simplify complexity, build trust and communicate innovation with greater human relevance.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint?FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 20,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint Packaging, Labels & DTS, 29-30 September '26, Valencia, SpainFuturePrint Leaders Summit, 29 September '26, Valencia, SpainFuturePrint Industrial Print, 14-15 April '27, Munich, Germany

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

May 6, 2026 ~ Joshua Holliday, Vice President, Marketing, Communications + Sales, Midland Center for the Arts joins Paul W. Smith. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

As the Director of Marketing Communications and Brand Partnerships at Once Upon a Farm, Jane leads the brand's storytelling and public outreach initiatives with vision and heart — overseeing, brand partnerships, cause marketing, influencer programs, and events. Over her seven-year journey at Once Upon a Farm, she has played a pivotal role in elevating the brand's presence as a purpose-driven powerhouse through creative campaigns, IRL brand experiences and mission-led collaborations that champion and celebrate better nutrition and wellness for all families.IG onceuponafarm | onceuponafarmorganics.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Savez-vous que le 107.7 Radio VINCI Autoroutes attire en moyenne 1,7 million d'auditeurs par jour en semaine, représentant une audience impressionnante de 29% ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RFE Publicités / 107.7 Radio VINCI Autoroutes, pour explorer l'importance stratégique de la radio au-delà des vacances. Ensemble, ils mettent en lumière les opportunités inestimables qu'offre ce média, souvent perçu à tort comme un simple outil estival.Au fil de la discussion, Hélène révèle comment la radio peut devenir un levier puissant pour vos stratégies de vente, en touchant un public en mouvement, dans un contexte d'attention élevé. Grâce à une analyse approfondie des médias, ils décryptent les différents segments d'audience, notamment les actifs et les CSP+, et comment ces données peuvent orienter vos campagnes publicitaires. La radio, loin d'être un média secondaire, se révèle être un acteur incontournable dans le paysage du marketing digital, capable de s'intégrer dans un plan de communication global.Ce podcast est une véritable mine d'or pour les professionnels du marketing, les agences de communication et tous ceux qui souhaitent affiner leur stratégie de communication. Avec des conseils d'experts en marketing et en communication, vous découvrirez comment optimiser votre plan média et utiliser des outils modernes comme le social listening et l'influence marketing pour engager votre audience. Ne manquez pas cette occasion d'apprendre et même de combattre les idées reçues sur le 107.7 Radio VINCI Autoroutes => l'atout majeur dans votre plan média.En outre, cet épisode aborde des thèmes clés tels que le monitoring de l'impact des campagnes, l'analyse des performances podcast et les tendances événementielles qui façonnent l'avenir du marketing. Hélène et Florian partagent également des réflexions sur l'évolution des médias et comment le dooh et l'évènementiel transforment notre manière de communiquer. Que vous soyez un professionnel aguerri ou un novice dans le domaine, cet épisode vous offre des insights précieux et une vision claire des défis et opportunités actuels du marketing.Rejoignez-nous pour cette discussion enrichissante et découvrez comment L'Instant MARKETING COMMUNICATION peut vous aider à naviguer dans les complexités de votre plan média et bien plus encore. Écoutez dès maintenant et transformez votre approche de la communication !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations. 

In this powerful Easter-season episode, Jed talks with Pastor Sheldon Lee Stovall, a licensed counselor and pastor, about his new faith-based Sunday school series, "Faith and Feelings: God's Ways for Every Age." Drawing from years of working with dozens of children each week, Pastor Sheldon shares how he saw so many kids struggling with fear, loneliness, sadness, anger, and hopelessness—without parents or schools having the language or tools to help them. This burden led him to create age-appropriate lessons for K–4, 5–8, and 9–12, all built around Scripture, prayer, and practical emotional skills. He explains how his teacher/parent guides highlight trigger words and emotional red flags—like "Nobody would care if I was gone" or "I wish I wasn't here"—so adults can recognize when a child might be in serious trouble. Pastor Sheldon also describes simple, faith-centered coping tools such as guided "God-breath" exercises for anger, interactive games for younger kids, journaling and role plays for teens, and testimonies from real kids to remind young readers they are not alone. Throughout the conversation, he connects emotional regulation with spiritual formation and talks candidly about the alarming suicide rate among young people, the impact of social media and drugs, and why parents need to slow down, listen, and intentionally build a spiritual foundation at home. In the final portion of the episode, Jed welcomes Korey Henkel, Senior Director of Marketing Communications at Centricity Records and editor of the children's book "Beloved," inspired by Jordan Feliz's song. Corey shares how the book helps kids understand they are deeply loved by their parents—and even more deeply loved by God.

Want a job in sport? Start here: www.sportsgrad.com.au/programMeet Anthony Alsop, Senior Marketing and Communications Executive and former General Manager of Communications at the Brisbane Lions.In this episode, we hear Anthony's incredible journey from working at Coles and moonlighting as a tennis statistician to landing dream roles at Brisbane Lions, Richmond FC, Seven Sport, and even the NBA!We learn how Anthony bypassed the traditional "front door" of job applications by starting his own digital platform, how he helped lead the Brisbane Lions' marketing strategy, and his massive impact in the social enterprise space, raising over $7 million for homelessness alongside Ned Brockman.Anthony is a master of the "side door" entry into sport - from ranking AFL Twitter accounts to catch the eye of CEOs, to bringing a 15-slide strategy deck to an interview before he was even hired.So if you're looking to swap your corporate skills into a high-performance sports career, listen to this week's episode with Anthony!We cover:(03:00) - Interview starts(04:21) - Quick Fire Questions(14:36) - Summary of Anthony's Career Journey(15:35) - The inspiration behind creating SportSpiel and Jak Events(20:28) - How the role at Richmond FC came to fruition(25:27) - How Anthony landed his role at the NBA(28:26) - What Anthony's role at the NBA looked like(30:13) - Differences in the Australian and American Sport Industry(33:06) - Anthony's move from the NBA to Seven Sport(38:10) - Transitioning from Seven Sport to Brisbane Lions(47:39) - How Anthony's role at the Melbourne Rebels was unique from others(50:33) - Anthony's recent role as GM of Basketball.com.au(56:31) - Anthony's work with Nedd Brockmann and We Are Mobilise(01:04:35) - What helped Anthony stand out in landing each of his roles(01:06:11) - How Anthony supports the SportsGrad program(01:09:36) - How to land a Sport Marketing & Communications role in the next 30 days(01:10:45) - Biggest Pinch Me moment working in sport(01:11:54) - Anthony's life if he didn't work in sport(01:12:12) - Question from previous guest to Anthony(01:13:00) - Anthony's question for future guestIf you like this ep, give these a go next:#289: How to move from London to Australia and work in sport with George Ludlow#280: How to get a sports marketing job in the English Premier League with Alex King#268: From PR agency to Head of Marketing & Comms at Sail GPWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

According to research by Forrester, when brand experience and customer experience are improved together, companies can achieve up to 3.5x revenue growth. So how do you build a trusted brand all while consistently delivering high quality customer experiences? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jessica George, Director of Marketing Communications at Avery Dennison. Thank you so much for joining us today, Jessica! I’m super excited to dig into all of the experience you bring to the table. Just for our listeners, can you kick us off by telling us a little bit about yourself, your background, and your role? Jessica George: Just a little about me: I have been working in brand marketing communications for—I almost don’t wanna say because it absolutely dates me—but it’s been 24 years now. This is my first role in B2B or B2B manufacturing. So I’ve been with Avery Dennison for about eight years. Before that, I was doing all direct-to-consumer and brand marketing. So kind of both sides, I would say, of the sort of marketing spectrum there. And there are some really unique challenges in manufacturing, but for the most part, what you find is that marketing challenges are the same in both B2B and B2C. So it’s been a really fun journey and there’s just a lot more to keep learning. RR: Well, just looking at your background, it’s safe to say that you’ve been in some really cool roles, marketing some really interesting products. As someone kind of in the tech world, I’m always so fascinated by—and kind of a little bit jealous of—folks who can point to very tangible things and say “I brought that to life” or “My team did that.” I know you’ve developed a philosophy around brand awareness and performance excellence, both of which are very central to your work. Can you talk us through why brand matters so much, and how a strong brand translates into business impacts, like we heard in that introduction? JG: Yeah, absolutely. I would say this is probably an area where you do see some differences between direct-to-consumer and sort of B2B. In direct-to-consumer from almost a psychology standpoint, you’re going to see faster, more tangible impacts with regards to things like media and marketing psychology, so how people react to ads, how often you need to show someone something. You see, as a consumer yourself, sort of the impacts of all of that. Why do you buy the things that you buy? Why do you gravitate towards the brands you gravitate towards? In B2B manufacturing, it’s definitely different. You are trying to build that same brand presence, that same brand consistency, and that same brand equity, but your audience is often a lot more narrow. It’s focused on a particular segment or industry or trade application, but still your brand integrity remains important no matter who your audience is. And so that’s one of the common things between B2C and B2B. Avery Dennison operates in an industry that we invented by a technology we invented 91 years ago, so our brand has grown somewhat organically from that singular invention and sort of expanded from the center there. We’ve also grown by acquisition. We’ve gone into adjacent categories and technologies, and now we’re massive. So now we’re, you know, $9 billion globally and 35,000+ employees. So, it’s really a completely different ball game. Managing and protecting that brand as you grow from the center and grow out and kind of pull things in and pull in, that equity becomes a real challenge. And so the consistency of what you look like and what you sound like and how you talk about your business is really critical as your name kind of moves farther and farther away from you. So it’s just absolutely critically important that you maintain control of how you show up in front of those audiences. RR: That leads us very well into kind of my next question, which is: When you’re tackling marketing and brand building at large, multi-portfolio organizations like you have, what’s kind of surprising about dealing with brand at this scale and what lessons have you kind of taken away from this time now at Avery Dennison? JG: I think what becomes interesting is that brand in the direct-to-consumer sense or in the B2C sense is really something that the person who’s using your product at the end of the day identifies with. So within manufacturing, Avery Dennison is the brand, but within that brand we have so many different solutions that kind of ladder up to who we are as a company. And they all support our overall strategic vision, but they also mean different things to different people based on how they’re interacting with them. And so I think what my biggest learning was, if you’re marketing brands like JIF and Smuckers, your frame of reference for who your audience is is a little bit different. They have a different understanding because they’re interacting with you. Whereas if you go out into the manufacturing space, they’re likely interacting not necessarily with your brand name or what they consider to be Avery Dennison, but with a specific product subset. So for me, the biggest shift when coming into this space was: Yes, Avery Dennison is critical to maintain as a brand, but equally as important are all of the attributes and value propositions for the products underneath that Avery Dennison makes. And so when you operate in so many different regions and so many different verticals and industries, it’s really your product integrity. And the equity of those products, that becomes really critical. And so that’s a shift for sure, and I think it makes you think about your brand integrity a little bit differently, but also how important it is to make sure that every product has its own concise and clear value proposition. And that’s really the biggest difference: If you go to market as Jif, everybody already understands a whole bunch of things about JIF. They already understand a whole bunch of things about Nike, so a lot of that legwork is done. What we try to do in B2B manufacturing is make sure that the Avery Dennison name stands for quality. It stands for innovation. It stands for solving some of the world’s most complex challenges. We want to make sure that we consistently know we’re standing for that. We then have another added responsibility to make sure that all of our products then stand for what they need to stand for and perform as intended, no matter who’s using them. RR: Thinking about this shift from direct to consumer to where you are now, what was hardest when you were making that transition? What did you really have to learn, and what was most difficult when you were learning those lessons? JG: The hardest thing to grapple with is the lack of data that exists in the B2B space. In direct-to-consumer marketing and brand marketing, you’ve got access to IRI data. You’ve got access to Nielsen data, you’ve got all of your digital media and marketing data, and you can then check sort of your velocities and IRI and say: “Hey, you know, we turned on this campaign, we added this many GRPs to a TV.” You look at the impact of that and you see it five days later. You see it 10 days later represented in your actual business metrics and IRI. The ability to do that was something that I took for granted. And so when I came to manufacturing, you have to think a lot differently about how you’re determining what success looks like for things like your marketing campaigns. First of all, you’ve got a longer purchase lead time, so it takes longer for a customer to make a decision usually on what product from Avery Dennison they’re gonna buy, or if they’re gonna switch from a competitive product to Avery Dennison. That decision, in essence, takes longer, so your sales cycle is longer, your negotiation cycle is longer. When you are kind of doing all of these marketing things that you would’ve done in the direct-to-consumer space—turning on digital campaigns, reaching out in social, doing events and things like that—you don’t see the impact of that marketing right away, and so you don’t have the ability to make as many fast, data-driven marketing decisions. So that’s the hardest for me: the data. What we had as a major outage, I would say we maintain 250 pieces of collateral. Are all of those collateral pieces doing something for us? Are they all being accessed? Are they all being used? Are they all in the right condition? Are they actually being used to influence purchase decisions for our customers? It’s not necessarily a learning curve, but it definitely is something that you have to get used to and you have to learn how to pivot differently and react off different pieces of information and different levels of information, often an incomplete picture to make informed decisions moving forward. RR: It’s really funny. I feel like I talk to a lot of folks that have come up in the B2B space, so they’ve never had this influx of data where it’s like: “I know I can directly attribute.” It’s always just: “Okay, I’m puzzle piecing together what I have. I’m finding tools that can help me do better.” It’s very interesting to hear that kind of directional shift looking back kind of when you’re seeing these gaps and seeing, okay, I’m having a hard time measuring these things. I’m trying to maintain 250 pieces of collateral and make sure that they’re all valuable. Thinking of this, what signals told you it’s time to look for a platform? What problems beyond these—or just these—were you trying to solve? JG: There were really kind of two things that happened and they were two things that happened completely independent of each other, and we were able to kind of marry up a root cause. And so what happened was on the marketing communication side, my team and I were dealing with the challenges of: “I wonder if our collateral’s working, do we need to be maintaining all of these pieces all the time? Can we set a different cadence for updating them?” A lot of that was rooted in. Running the team efficiently. From the MarCom side, what we saw was the time efficiency piece of it. The other thing that we started to see was you get a lot of like: “Hey, I don’t know if this is the most recent version. Hey, can you send me this? Hey, there’s four copies of this on the drive. Which one is the right one?” And so all of this stuff started to look like, yeah, we can field all these questions, of course, and we know the answers to all this stuff, but is this really the best use of our time? The sales team was seeing something a little bit similar to what we were seeing, so we said we need to start looking for a tool that’s gonna help us solve all of these problems. We’re kind of hearing through our relationship with Salesforce and some of these other tools that we have this tool called Highspot, and we were like, all right, let’s take a look at it and see what it does. And lo and behold, it did everything that we were asking for it to do, so we started to explore a little bit more about the platform and we went: “I think it does everything that we needed to do.” We were able to expand that value to the entire sales and marketing organization, and we’ve not looked back. Instead, we just kept expanding. So we found this tool that did the things we needed it to do, and then. We kept going: “Oh wait, it does this,” and “Oh wait, we can add on this.” It just keeps getting better and better. We went in wanting it to do something and then we kept going: Oh, I wonder if it could do this, and then it could do that. And if it couldn’t do that at that moment, it was probably on the innovation horizon with the team. All we had to do was call the team and call our point of contact and say: “Hey, we’re thinking about trying to figure out how our collateral ultimately influences purchase at our customers, is there a way to tie that sort of outbound send from the Highspot platform into what our customers are doing?” And they went: “Yeah, because of our relationship with Salesforce, we can absolutely start to tie those things together and the metrics keep getting better, tighter, and more sophisticated, and our teams keep deepening their use of the platform. We just kept solving problems that kept coming up or that we didn’t know existed, and the platform just kept adapting and growing with us as a company and with our needs, and I think that was really unique. RR: Yeah, and I mean, I think that’s the ideal scenario, right? That the perfect tool falls in your lap and you’re like: “Oh, I just get to run with this.” I don’t think that happens often, so I love that that was an easy decision and has continued to be a great relationship over, you know, the last five, six years. Looking across that period where, you know, you started with one use case and now you’ve expanded out as the need arose: At a high level, can you walk me through how you and the team kind of use Highspot to standardize execution across product lines? And again, like you were talking about earlier, how does it help you ensure that reps show up consistently with the Avery Dennison message wherever it’s appearing in the field? JG: The platform allows us a level of control and access, so right off the bat, we stop answering questions about, is this the most recent version of this? I no longer have people who are pulling down decks from 2010 to 2015, even to 2020 because they know exactly where to go to find the most recent one, and they can trust that that’s the most recent one, and it’s fully up to date and a hundred percent available for their use. Because if they couldn’t find it and couldn’t see it, then it’s not, and that’s the way we kind of control that. It stops that question of: “Am I using outdated visual equity? Am I not talking about the brand correctly or am I not talking about these products correctly?” All of that is controlled because we have what we call the single source of truth for pushing out content to both our internal teams as well as our customer base. And so reps have the option to get right into Gmail and link into the Highspot widget and search and send for things that way. But they also have the ability to see what all their customers have received in the past. So you prevent some duplication too. So, if a customer received something as part of a campaign that was sent out, you can see in the customer record in Salesforce, oh, my customer already got that, but I’m gonna send them the second piece of information that’s kind of tied to the first one that they’ve got, but might help kind of further the conversation there. We can control all of that now, which is something that we couldn’t control in the past. We have visibility to all of the touch points that a customer has. It all lives in our single customer record in Salesforce, which gives us one view. Because we’ve got controls and permissions, it allows the marketing communications team to sort of be the owners of our equity once it leaves our four walls we can control anything that a rep has access to. We’ve moved so far out of the idea of downloading things and into the idea of everything being cloud-based. And so it’s awesome from a performance perspective, and it gives everybody a lot of flexibility in the mobile space. All of our reps actually operate on these cool tablets now, so they don’t even have full-functioning laptops, but they can still access everything through Highspot because it’s all the most recent version, and it can all be sent right from their tablet. So the rep doesn’t even have to say: “Is this in the right equity?” They just pull it from Highspot. They know exactly that it's the most recent, most up-to-date version of that deck. It just eliminates so many of the questions, and it eliminates the outdated versions that exist on hard drives too. RR: So, thinking about what you just shared there of how that has changed the relationship between MarCom and sales, where it’s not: “Hey, where's this thing, can you help me find it, or is this up to date?” Now, you are saving time there and sales are also saving time because they’re not waiting for responses and so on so forth. What has that kind of done to the relationship between these teams, and maybe how has that saved you time? JG: Oh yeah, absolutely. I mean, it saves us time every day from a MarCom perspective. The relationship with sales is interesting because marketing communications is typically a marketing function. Makes sense. And it’s usually some either sitting alongside marketing or maybe a subset of marketing. And that was true at Avery Dennison as well. About, oh gosh, four years ago now, we moved marketing communication into sales under a leader who’s now our VP GM of Labels in North America. But she has historically and continues to have just a real innovative mindset in the digital space, and is just a champion of digital innovation. I think the relationship between marketing communications and sales shifted largely because of the direction of that leader and her endorsement of the things that we wanted to do in the digital space as being helpful to more than just us. But if you can take a look at what your sales team needs. And see where they’ve got outages. So, you know, bringing the perspective of that sales leader and for us to be able to connect those dots because we have that relationship. And then also see moving forward how the reps are interacting with the platform has been really critical. And I think we would not have considered the MarCom team at all equipped or even interested in some cases in sort of the idea of sales enablement and sales enablement platforms. But we became interested because the digital innovation time period was absolutely spot on with what we needed at the time. So we found a tool, the tool did what we needed. It was innovating at the same pace that we are, and it was helping push us forward in areas that we didn’t even know were possible yet. So, we kind of branched into this idea of sales enablement through the platform with Highspot. We got to see firsthand how reps were interacting with the system and the platform. And we got to say like: “Okay, I think if we were doing X amount of pitches per month, we’d see some traction in these areas, or we’re starting to really see this piece of collateral heat up and translate into sales attribution. We should start pushing this piece of collateral out to, you know, the reps and customers that would find it most valuable.” So I think it strengthened our relationship with the reps. We were able to hear and see what they needed and where they needed support in a way that we probably wouldn’t have if we were in the marketing organization or if we were sitting off by ourselves. There were certainly some relationship improvements that came as a result of that, but there was also just a whole eye-opening knowledge that marketing, communications and digital experience can play a huge role, not just in helping market your products, but also in helping your sales teams go out and market products. Maybe they’re not using something that you developed, but if they can show up in front of a customer more consistently, more confidently, more accurately, and you’re enabling that through a platform, to us, that’s a win-win. RR: So you’re asking that question of: “What can we spend our time doing to ensure that our reps are showing up the way we want them to?” You’ve mentioned a couple of things that kind of support this. You know, what reps are doing in the platform, what content they’re looking at, what’s being shared. I would be curious to hear—you know, we talked about the absence of data—so, what sort of metrics and data points are you looking at to tell you that okay, we are reaching reps the way we want to? JG: There’s a couple of different things that we look at. On the MarCom side, we’re particularly interested in attribution metrics. So, are certain pieces of collateral being tied to closed one sales opportunities at certain customers? That really helps us figure out if there is a specific type of content that’s really resonating, or if there is a product line or solution that’s really gaining a lot of traction. And I think that’s helpful for my team that builds that content. On the other side of that, I will say what we look at from a behavior standpoint in the reps are things like: “Are they being appropriately trained on new products and innovations as they hit so that they can go out and sell those to customers?” And we do that training through the Highspot platform. “Are they pitching things to customers? Are they pitching pieces of collateral? Are they using sales plays to go out and talk about hot topics? Are they using customized digital selling rooms to pull bespoke pieces of content and send it to one customer in particular?” All of that now is done within Highspot in a matter of minutes. You know, we measure collateral efficacy on the MarCom side, but then we also look at, if the reps are kind of hitting all these behaviors, if they’re pitching the amount of times we want ’em to pitch, if they’re using digital selling rooms, if they’re completing their training, what’s the effect of that on their actual sales metrics? And so the other thing we line up is: Is this sales rep performing against their sales goals and then also exhibiting these behaviors that we’ve established as the positives for helping drive your customer relationships? We see a 100% overlap with the top performing sales reps from a business perspective and the behaviors that we wanna see within the Highspot system, there is a 100% overlap between those reps that perform at the top, both in Highspot and with their sales metrics. Because we’re able to tie those things together. There’s confidence in the system that it is helpful. There’s confidence from a rep standpoint that if I do these things in Salesforce, if I do these things in Highspot, I have a better chance at hitting my sales goals and hitting my quarterly bonuses. RR: It’s amazing that you’ve built a culture where that is baked in and known by your reps that: “Okay, I have the path to success. I just gotta. do X, Y, and Z, and I know that it’s gonna help me. I invest a little time here and it pays dividends down the line.” You know, it’s been a journey—like you said, five, six years. From all of that work over the last few years, what key wins can you share? Any stories you’re super proud of? JG: I honestly think that the entire implementation is a great story that we’re really proud of, and it’s one that we talk about in every commercial kickoff meeting that we have now. If we would show up at a commercial kickoff and we’re giving a digital presentation and we don’t talk about something new that we’re doing in Highspot, we will get questions from our sales reps on what’s going on with Highspot. Are we adding anything new in Highspot? Can I get that functionality in Highspot to me? That’s a huge win. From an attribution standpoint, I would say what we’ve seen that’s been really nice on the MarCom side is the attribution metrics, so the influenced revenue metrics within the Highspot platform. From our standpoint, we are able to use that metric at least directionally to say our collateral is still proving to be valuable in these ways to our customers, and it’s still helping us influence purchase at our customers. And so I would say that sort of attribution or influenced revenue metric is really another huge success story. And I kind of won’t get into the numbers, but we’re easily tens of millions of dollars of influenced revenue every year, and we just see that number go up. RR: Yeah, and it seems like everything we talked about from the very outset of this journey, you’ve kind of solved those problems, and you’ve found the clarity. I love to hear that as we’re kind of wrapping up. I know for me, I get on the line with you and I’m like, “Ooh, tell me how you did all of this.” So, for anyone else listening, for all of those early career marketers aspiring to lead and to navigate complex organizations like yours, what skills, lessons have been really critical to getting you where you are and successful where you are? JG: I think my advice is relatively simple. Take the opportunities that come to you early in your career and don’t overthink whether or not it’s the right thing, because if it’s even somewhat related to what you do, chances are from a story standpoint, you’re gonna be able to figure out how to connect those dots. So when I went from fashion merchandising into digital marketing. That didn’t seem like a na, like a natural progression. And then when I went from digital marketing into data loyalty marketing, that didn’t seem like a natural progression. But as you get into brand marketing, you start to see those are all pieces of a whole pie. Before you know it, you’ve kind of built a package, and the package is yourself. Now, you have all of these different skills. It’s really hard to find people now on the other side, so moving from agency side to client side and being able to now hire agencies and hire people into my team, what I look for are really well-rounded people. I don’t look for people who have just. Moved up the same, the same linear progression. I look for somebody who is a little bit more of a Swiss Army knife and has a bunch of different skills that we’ll find valuable because you never know what is gonna happen, especially in marketing. And I would say the other piece is leadership skills are the one thing that no one taught me or or more appropriately taught me that I was gonna have to learn. Take courses on public speaking, learn how to build compelling presentations, do all of those things that seem not maybe exactly what your functional discipline is but will ultimately help you be a better leader. Learn how to lead with empathy. Learn how to read people. Learn how to sort of listen to what people are telling you, because more often than not, everyone’s telling you what they need as long as you’re listening, you know. Leadership and learning how to be a good leader is something that I think I’ll never be done learning. RR: At Highspot, one of our guiding principles is learn it all. And I, I love that phrase because it’s very encouraging, to your point, about how opportunity strikes in weird places. The work you do today may not be the work you want to do tomorrow, but it will lead to those roles you’re looking for, and it will lead naturally if you can sell yourself and message that the right way. Well, thank you so much for joining us today. JG: Thank you to you and the Highspot team, honestly, for helping us kind of on this crazy journey. RR: To our audience, thank you for listening to this episode of The Women Podcast. Be sure to tune in next time for more insights on how you can maximize go to market success with.

Memorable communication isn't about saying more—it's making the right idea stick. No matter how compelling a presentation feels in the moment, most of what you say won't last in your audience's memory. The key isn't trying to make people remember everything — it's ensuring they remember what matters most.Carmen Simon is a cognitive neuroscientist, author, and expert on how the brain pays attention and forms memories. Her research explores how communication can move beyond passive listening and become an experience the brain actually holds onto. “The way we come to know the world is through the interaction of brain, body, and environment,” she explains. “The more you invite your audiences to interact with anything, especially physically, the more you impact cognition.”In this Quick Thinks episode of Think Fast Talk Smart, Simon and host Matt Abrahams explore practical, research-backed ways to make communication more memorable. They discuss why handwriting notes can deepen understanding, how curiosity and tension capture attention, and why communicators should avoid overwhelming audiences with too much information. Instead, Simon encourages speakers to structure ideas so audiences can recognize patterns and return to a clear core message.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:31) - Embodied Cognition Explained (04:44) - The Impact of Environment on Attention (06:08) - Sparking Curiosity in Your Audience (10:24) - Avoiding Cognitive Overload (14:48) - Using Visuals to Improve Recall (18:43) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

People are forgetful. Here's how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That's okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon's practical techniques will help you ensure your 10% message is the one your audience takes away.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:39) - Attention vs. Memory (05:15) - Novelty & Surprise (06:36) - Why Attention Isn't Enough (08:04) - The Power of Priming (09:37) - Priming in Business Communication (10:21) - Why Audiences Forget (13:32) - Smart Repetition (15:08) - The Final Three Questions (22:00) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

In this episode, we sit down with Michael Fossano from Premier Communications Group and talk about what it really means to market in a technology driven world. We start with a fun look at Mike's life outside the office, including his passion for gardening and making homemade sauces and jams. From there, we shift into the history of Premier Communications Group, which was founded by his father in 1982 as a graphic design firm and has grown into a full service marketing communications agency. We reflect on the company's 44 year journey and how it has evolved to serve clients across industries including automotive, healthcare, insurance, real estate, and more. Working with a wide range of industries keeps the work fresh and forces us to stay curious. We acknowledge the rapid pace of change in marketing, from the early days of websites to the rise of social media, AI, and tools like ChatGPT. While technology plays a major role, it cannot replace genuine human connection. Strong client relationships, thoughtful listening, and tailored strategies remain at the core of effective marketing. We explore how different platforms serve different purposes. Some clients benefit from Facebook or Instagram, while others in B2B spaces may see stronger results on LinkedIn. We stress the importance of understanding where an audience actually spends time and building a tactical approach around that insight. A major theme of our conversation is storytelling. We talk about how uncovering a company's history, milestones, awards, and innovations can humanize a brand. Sharing those stories builds trust, credibility, and connection. In a world full of automation and algorithms, we remind ourselves that people want to be seen, heard, and valued. Personalized outreach and thoughtful communication stand out in ways that automated messages do not. We also touch on Premier's deep roots in Royal Oak and long standing involvement with the Chamber of Commerce. We close with a lighter conversation about Detroit sports and lifelong memories with Mike's late dad, built around baseball. Premiere Communications Group Website: https://premiercg.com/ Mike's Email: mfossano@premierecg.com Phone Number: 248-544-7383 Address: 612 East Fourth Street, Royal Oak. Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/Connect with our hosts:Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can a coffee roaster that pays for itself in three months really transform a $200 billion industry? Jonathan Bass, EVP of Marketing & Communications at Bellwether Coffee, brings decades of cleantech experience to the conversation about sustainable coffee. After nine years at SolarCity (through its Tesla acquisition), he learned a crucial lesson: lead with value, not virtue. At Bellwether, he's applying that philosophy to coffee roasting. The company's electric roasters reduce carbon emissions by 87% while cutting costs in half for cafes—the machines pay for themselves in three to six months. But what really drives Jonathan's passion is the farmer equity component. With 80% of coffee farmers living below the poverty line, Bellwether sources directly and pays living wages. "You can almost take greenwashing off the table by focusing on what's important to the customer," Jonathan explains. Can a better product that happens to be sustainable really change an entire industry?Jonathan Bass is the EVP of Marketing & Communications at Bellwether Coffee, where he leads efforts to transform the coffee industry through electrification and farmer equity. With over two decades in cleantech communications, Jonathan spent nine years at SolarCity through its Tesla acquisition, learning that sustainable products must lead with value, not virtue. He previously worked at Google Wing on drone delivery, gaining unexpected insights into coffee logistics and quality. His career began in Silicon Valley tech communications after brief stints as a substitute teacher and banker. Throughout his journey, Jonathan has remained committed to building business models around sustainability that create superior products while driving meaningful environmental and social impact. At Bellwether, he champions electric coffee roasting technology that reduces carbon emissions by 87% while ensuring coffee farmers receive living wages. In This Episode:  (00:00) Jonathan Bass - from SolarCity to Bellwether Coffee (03:39) How drone-delivered lattes led Jonathan to coffee innovation (14:53) The dirty truth about traditional coffee roasting processes (18:43) Bellwether's age of adoption story and economic value proposition (23:12) Avoiding greenwashing by focusing on customer value over virtue Share with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions! About the show:  The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.  This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com. Resources: Jonathan Bass LinkedIn: https://www.linkedin.com/in/jonathan-bass-6b248b/ Bellwether Coffee BellwetherCoffee.comAntenna GroupKeith Zakheim LinkedIn

What happens when the person caring for others professionally suddenly becomes a caregiver at home? In this episode of the willGather Podcast, Nicole Will sits down with Saudia Gajadhar, Vice President of Marketing & Communications and Chief Happiness Officer at Comfort Keepers, for a conversation about what care really means, beyond services, schedules, and safety plans. Saudia now finds herself living the same reality many families face: supporting aging parents while navigating the emotional shift from daughter to caregiver. Together, Nicole and Saudia explore the human side of aging, independence, and the quiet moments that bring dignity and joy into everyday life. This conversation moves beyond logistics to ask bigger questions: How do we help someone remain themselves as life changes? What do families actually need when care enters the home? And why does human connection still matter more than any technology we create? You'll hear insights on aging in place, dementia caregiving, home care support, caregiver well-being, and the power of small moments, what Comfort Keepers calls a "Daily Dose of Joy." From navigating difficult decisions to redefining what "home" really means, this episode offers encouragement for families, caregivers, and anyone walking alongside someone they love. Because care, at its best, isn't about managing decline. It's about elevating the human spirit and remembering that joy is still possible. Learn more about Comfort Keepers: https://www.comfortkeepers.com/   We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts. Please follow for updates, rate & review! For more information about our guest, podcast & sponsorship opportunities, visit www.willgatherpodcast.com

Finding the right funding for new ideas is challenging, especially when traditional philanthropy often favors established connections. However, open-call grant models are leveling the playing field, encouraging organizations to propose big, bold solutions that might otherwise stay under a funder's radar. In today's episode, host Josh Gryniewicz interviews Marc Moorghen from Lever for Change about the ways open calls are reshaping access to philanthropic funding. You'll learn the value of approaching major grant applications as learning opportunities, how to use expert and peer feedback to strengthen your case for support, and ways to leverage strategic storytelling to move funders to action. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com. Additional Resources Lever for Change Bold Solutions Network https://leverforchange.org/bold-solutions-network Larsen Lam ICONIQ Impact Award https://leverforchange.org/open-calls/larsen-lam-iconiq-impact-award Resourcing Refugee Leadership Initiative https://www.refugeeslead.org "Something 'Amazing' Happened" (NEST360 story) https://leverforchange.org/article/impact-story/something-amazing-happened [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice [NPFX] How to Measure the Impact of Your Narrative Change Strategy https://www.ipmadvancement.com/npfx/how-to-measure-the-impact-of-your-narrative-change-strategy Guest Marc Moorghen serves as Vice President, Marketing Communications at Lever for Change, a nonprofit affiliate of the MacArthur Foundation. He leads strategic communications that help promote large-scale philanthropic investments to address global challenges. Since its founding, Lever for Change has influenced over $2.5 billion in grants and provided support to more than 500 organizations. In his role, Marc works closely with staff and donor partners to develop and implement mission-driven strategies that elevate issues, expand engagement, and support a growing global network of outstanding nonprofits. He also provides counsel to funders, helping shape messaging that amplifies their investments and drive long-term impact. Before joining Lever for Change, Marc founded and led On Message Communications, a consulting firm focused on strategic marketing and communications for cutting-edge nonprofits and philanthropists. Marc holds a bachelor's degree from Southampton University in the United Kingdom and master's degrees from the University of Leuven in Belgium and the University of Southern California's Annenberg School for Communication and Journalism. https://www.linkedin.com/in/moorghen/ https://leverforchange.org/ Interview Host Josh Gryniewicz is the founder and Chief Narrative Strategist at Odd Duck, a storytelling-for-social-change creative consultancy focused on impact-driven organizations. Josh is the co-author of the award-winning national bestseller, Interrupting Violence. For over a decade, he has worked in nonprofit communication. In 2018, he founded Odd Duck to combine his passions for storytelling and social change. The agency's Navigating Misinformation for Community Health framework has been shared with over a thousand community health organizations. Odd Duck has worked with nearly a hundred change-making organizations and advised hundreds more, including the Centers for Disease Control & Prevention, the Harvard School of Public Health, and the White House. https://www.linkedin.com/in/jgryniewicz/ https://oddduck.io/ https://www.interruptingviolence.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement

It's easy for B2B marketing to sound interchangeable. That's why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world's most iconic brands with the help of our special guest Sharon Oddy, VP of Marketing & Communications at TNS. Together, we explore what B2B marketers can learn from anchoring their positioning in customer experience, building trust through consistency, and delivering value buyers didn't even realize they were missing. About our guest, Sharon Oddy Sharon Oddy is the VP of Marketing & Communications at TNS. She's a marketing professional who understands the power of storytelling, the importance of a consistent narrative and the art of using it to inspire action. Sharon is an effective and talented communicator who makes the extraordinarily complex, comprehensible. She's a versatile and decisive leader skilled at building high-performing teams and activating cross-functional collaboration to drive strategic growth, customer retention and acquisition globally. What B2B Companies Can Learn From Steve Jobs + Conrad Hilton: Customer obsession is the only real differentiator. Jobs and Hilton didn't win because they had better marketing. They won because they cared more about the customer experience than anyone else. Sharon nails the mindset: “They listened and they observed in a way that put them in the shoe of the customer.” Jobs makes it the rule: “You've gotta start with the customer experience and work backwards to the technology.” The B2B takeaway is clear: if your marketing starts with what you want to sell instead of what your customer needs to feel, you're already behind. The brands that win build from the buyer backward. Trust is built in the details. Hilton's last words weren't about expansion or revenue. They were: “Leave the shower curtain on the inside of the tub.” Jobs obsessed over design even when customers would never see it. Why? Because as Sharon puts it: “It's always about putting the customer first.” In B2B, this means your credibility lives in execution; consistent messaging, polished touchpoints, and an experience that feels dependable. Don't let the small things create big doubt. The best marketers redefine demand. Customers can't always tell you what they want, but great companies can see what they struggle with. Sharon explains, “Jobs was really good at looking at people and saying, what are they struggling with and how do I make that experience better? Because when I do and they taste it, they're never going back.” That's the B2B lesson: don't just market what exists, create the expectation for something better. The strongest marketing doesn't follow the category. It changes what the category believes is possible. Quote “  If you keep looking backwards and trying to copy instead of lead. That's [an] area of demise. You can't look back and be like, “What does everybody else do? What does everybody else think?” You just have to have confidence that you understand your audience. You understand where the puck is moving, and you're going to keep going forward.” Time Stamps [01:20] Meet Sharon Oddy, VP of Marketing & Communications at TNS [01:27] Why Steve Jobs & Conrad Hilton? [04:00] The Role of VP of Marketing & Communications at TNS [06:25] Deep Dive: Steve Jobs and Conrad Hilton's Obsession with Details [11:19] B2B Marketing Lessons from Jobs and Hilton [47:45] Sharon's Marketing Strategy [51:24] Final Thoughts and Takeaways Links Connect with Sharon on LinkedIn Learn more about TNS About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.  In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.  Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Live from NRF '26, leaders from Vontier, Vusion, and VenHub explore how AI, automation, and connected store technology are reshaping convenience retail. From dynamic pricing and computer vision to robotics and frictionless shopping, the conversation focuses on practical solutions that improve operations and customer experience today. With special guests: Tarang Sethia, Executive Vice President, Product & Technology VenHub, Roy Horgan, Group SEVP Strategy, Marketing & Communications, Vusion Group, and Elaine Kanak, CMO, Vontier Hosted by: Dan Munford

Sue Serna - Social Media Security and Governance Leader and Lover of All BeaglesNo Password Required Season 7: Episode 2 - Sue SernaSue Serna is the CEO and Founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.Jack Clabby of Carlton Fields, P.A, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.Sue dives deep into the gap between social media teams and cybersecurity departments. She outlines how personal account compromises can escalate into enterprise-level incidents, why governance frameworks matter, and how large organizations can regain control of sprawling digital footprints. Drawing from real-world examples, she argues that social media must be treated like finance or HR, a core business function requiring structure, ownership, and accountability.The episode wraps with the Lifestyle Polygraph, where Sue reveals her love of Apollo-era space history, debates iconic Philadelphia traditions, and imagines what magical talent her beagle would bring to Hogwarts.Follow Sue at SernaSocial.com or connect with her on LinkedIn: https://www.linkedin.com/in/sueserna/ Chapters: 00:00 Introduction and First Impressions   02:45 The Evolving Role of Social Media in Corporations   04:58 Transitioning from Journalism to Social Media  11:11 Building Social Media from Scratch   13:00 Becoming a CEO and Founder   16:28 The Importance of Networking   16:54 Bridging the Gap Between Social Media and Cybersecurity  20:51 Real-World Social Media Security Incidents  28:35 Navigating Internal Conflicts in Social Media  30:32 The Lifestyle Polygraph Begins   31:17 Nerd Things That Expose Sue: Space and Harry Potter!  35:16 Sue's Love For Beagles  37:50 Wreckless Intern or Overconfident Executive?  40:42 Hogwarts and Magical Beagles 

Feb. 13, 2026 ~ VP, Marketing & Communications at the Charles H. Wright Museum of African American History Desirae Tolbert shares te importance of BHM in the U.S. and this weekend's ‘Cards and Culture' event at the museum. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of the Ann Arbor SPARK CEO Podcast features Jenn Hayman, SVP, Marketing, Communications & Events at Ann Arbor SPARK.

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work. As someone who leads a marketing and communications team within student affairs, Alice shares how she's thinking about AI through the lens of trust, communication, and bringing people along through change. They talk honestly about skepticism, what's working, and how to use AI without losing the human connection that matters so much in Student Affairs. If you're navigating AI in roles where people come first, this conversation will feel familiar, in a good way.Guest Name: Alice Maxwell, Senior Director of Marketing & Communication, Division of Student Affairs, Florida State UniversityGuest Social: https://www.linkedin.com/in/alice-maxwell-2159154/Guest Bio: Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs. She is skilled in leading an award-winning creative team, managing multiple mission-focused marketing projects, developing and executing integrated marketing and communications campaigns, helping constituents adapt through change management, keeping colleagues informed and inspired through internal communications and growing awareness through public relations. Prior to arriving at Florida State in 2021, Alice worked as a director in community college strategic communications, integrated marketing and change management. She has also worked in communications at private university, Drury University, where she earned a master's degree in Integrated Marketing Communications. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets that faculty, staff, and students are actually wearing around campus. Director Anna McBrayer reveals how getting executives to weave bracelets together broke down silos better than any PowerPoint ever could. Listen to learn how having FOMO about a strategic plan accessory might be the best problem your campus could have.Guest Name: Anna McBrayer, Director of Marketing & Communications, Fort Lewis CollegeGuest Social: https://www.linkedin.com/in/anna-mcbrayer/Guest Bio: Anna McBrayer is the CMO for Fort Lewis College, in Durango Colorado, Colorado's only Public Liberal Arts institution. She has worked in higher education for over 12 years and is innovating creative leadership through strategic storytelling. As a trained visual designer and artist, she is developing unique ways to bring her team of Marketing and Communications professionals alongside campus leadership and stakeholders as strategic partners in brand marketing and reputation building through multifaceted, creative campaigns. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode, recorded live at the Becker's 13th Annual CEO + CFO Roundtable, features Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health, as she discusses her expanded role overseeing all marketing functions. She shares insights on driving mission-focused communications, engaging communities, and leading with purpose in a complex health system.

Dive into the eccentric and creative mind of Matthew Pryce, Head of Marketing Communications at Centrotherm.This episode powered by WeSupplyTrades.com

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education's elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign's origin story, its creative risks, and how it's redefining what higher education marketing can look like.Related Links:Featherstone University CampaignInside Higher Ed: One Industry, Two PlaybooksChronicle: ‘Featherstone University' Isn't Real. But Its Message About Higher Ed Packs a Punch - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Jackie Slaght joined E Tech Group, she didn't expect to become the “accidental B2B marketer.” Now as Director of Marketing Communications, she's helping unify a global team through storytelling and a newly launched podcast, Beyond Tech. In this episode, Jackie shares how the show amplifies technical voices, strengthens internal communication, and fuels eTech's growing brand presence across multiple global locations.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1828: Margo Aaron explains how to transform cold emails from ignored clutter into meaningful conversations by focusing on empathy, clarity, and genuine connection. She reveals the subtle mistakes most people make and shares practical strategies that help your message stand out in a crowded inbox. Read along with the original article(s) here: https://www.thatseemsimportant.com/sales/how-to-write-cold-emails-that-get-opened/ Quotes to ponder: "People are not reading your email. They are scanning it." "Stop trying to impress people. Try to connect with them." "The goal of your email is not to get a reply. It's to start a conversation." Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Richie Tevlin talks with Heather Walter Director of Marketing Communications at Visit Bucks County and Ryan Seiz Owner of Warwick Farm Brewing. Expedition Bucks County's third collaborative county wide beer as part of the Bucks County Ale Trail is now out. The Ale Trail in 2019 which has grown to more than 30 breweries and taprooms and engaged over 25,000 visitors through passports 80,000 tracked brewery visits & 8,500 prizes redeemed.   Bucks County Ale Trail: Ale Trail https://www.visitbuckscounty.com/ @VisitBucksPA _____________________________________________ THANK YOU TO OUR SPONSORS: Zilka & Co Brewing Supplies: https://zilkaandcompany.com/elementor-1120/ Email: brad@zilkaandcompany.com 818-400-7323 - Brad Adelson - Technical Expert   The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Email: pmcdonald@paddymaccpa.com 267-566-4077 - Patrick McDonald - Licensed CPA _______________________________________   EPISODE NOTES: Mentioned Breweries Neshaminy Creek Brewing - Croydon, PA Free Will Brewing - Perkasie, PA Broken Goblet Brewing - Bensalem, PA Warwick Farm - Jamison, PA Mystic Ways Brewing - Perkasie, PA Van Lieus Brewing - Perkasie, PA Artifact Brewing - Hatboro, PA Geronimo Brewing - Doylestown, PA Human Robot - Epi 10, 15, & 62 - Philadelphia, PA Triumph Brewing - New Hope, PA The Proper Brewing - Quakertown, PA Vault Brewing - Yardley, PA  Newtown Brewing - Newtown, PA Naked Brewing - Bristol, PA 21 Locks Brewing - Morrisville, PA Bitchin Kitten Brewery - Morrisville, PA - Closed 2025 Bissell Brothers - Portland, ME Mentioned People Bill Covaleski - Co-Founder of Victory Brewing Jay Trauger - Head of Operations at Warwick Farm Brewing Evan Blum - Epi 1 & Epi 21- Co-Founder of BrewedAt Brian Phillips - Beer Label Designer Claudia Murtha - Social Media & Content Manager at Visit Bucks County Rich Wagner - Epi 50 - Philadelphia Beer Historian  Mentioned Businesses Sesame Place Philadelphia VisitPA - Tourism Organization VisitPhilly - Tourism Organization Bandwango - Mobile Passport Platform Untappd - Beer Rating Platform Byers' Choice - Christmas Store Shady Brook Farm  Peddler's Village Washington Crossing  Bishop Estate Winery Bowman's Hill Wildflower Preserve Hops and Hardware Distillery Daddy Tom's Cocktail Lounge Itri Wood Fired Pizza Home Waters Coffee Ashlynn Distillery Peace Valley Lavender Farm Trolley Barn Public Market Dog & Bull Taphouse and Kitchen Fonthill Castle  Herman's Coffee Hollow House Farms Coleman Hay Farms BrewedAt - Beer Marketing Agency Pennsbury Manor Owowcow Creamery _______________________________________ What We Drank? Expedition Bucks County Pilsner | 5.0% Warwick Farm Brewing & Bucks County Breweries ---------------------------------- _______________________________________ STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Recorded live at our invite-only Carrier Kickoff (CKO) transportation event In July 2025. This special episode of Smart Acids hits the road with industry leaders to unpack the forces shaping freight, logistics, and chemical supply chains in 2025 and beyond.Hosts Andy Erickson & Chris Ernst are joined by:Chris Pickett – Lead Market Analyst, Pickett Research & CTO, Flock FreightRyan Streblow – President & CEO, National Tank Truck CarriersDr. Dwayne Roark – VP, Corporate Affairs & Marketing Communications, Univar SolutionsTogether, they dive into:The impact of bulk carrier consolidation and M&A activityClass 8 truck production trends and regulatory pressuresTariffs, trade wars, and their ripple effects on the chemical industryWhat it really means to be a “shipper of choice” in today's marketWhether you're in logistics, chemical manufacturing, or just love a good panel with sharp insights and sharper wit, this episode delivers.Smart Acids™ is the source for product insights and current market moves related to chemical and specialty ingredient distribution—breaking it all down one boron at a time. Join hosts Andy Erickson and Chris Ernst for straightforward and honest chat that speaks to the why behind pricing and supply, delivered in a smart, fun and entertaining way. Smart Acids is the winner of a B2 Silver Award, a top national recognition among leading global brands and marketers in B2B.About the hosts: Andy Erickson, senior director of product marketing for essential chemicals, and Chris Ernst, senior director of product marketing for solvents, converse with guests from chemistry and specialty ingredient backgrounds who are keyed in to manufacturing and markets across industries.Univar Solutions is a leading global specialty chemical and ingredient distributor representing a premier portfolio from the world's leading producers, and helping to keep communities healthy, fed, clean and safe. With the industry's largest private transportation fleet and technical sales force, unparalleled logistics know-how, deep market and regulatory knowledge, formulation and recipe development, and leading digital tools, we offer tailored solutions and value-added services to a wide range of markets, industries and applications.