Context Matters

From sustainability pledges and the importance of employer branding to using memes and gamification in content, Spoon's Context Matters podcast has covered it all. If you're looking for a digest of varied topics related to storytelling, content and content marketing in general, then this audio highlight reel is for you. Join as host Denise Wall harvests intriguing insights on subjects ranging from authenticity in communications to our metaverse future.

2022 is set to be a year where technology and media have an outsize impact on content marketing. What will it all mean for marketers, companies and consumers of content? Listen as Spoon Finland's Craig Houston, Payal Bhattar and Sini-Maria Melanen join Context Matters host Denise Wall to pick apart the major trends that will shape content marketing in the year ahead.

Memes have the potential of going viral – spreading a message far and wide. With platforms like Facebook increasingly becoming a pay to play channel for companies, should more firms be considering memefying their content? Context Matters discusses the pros and cons of using memes in content marketing with Joel Willans, creator of the popular Very Finnish Problems meme series.

As megatrends and new technologies impact on content marketing, host Denise Wall and guests discuss what makes for compelling stories and the future of great narratives on Spoon Finland's podcast, Context Matters. Also in the description in Spotify the last sentence goes: Tune in for the full discussion on our new podcast, Context Matters.

The global gaming market is set to reach USD 250 billion by 2025. Big corporations like Microsoft and Salesforce are getting into enterprise gaming to train and engage teams. Join Spoon's Context Matters podcast as game studio founder and developer Natasha Skult explains how gamification can give content an engagement boost.

Join host Denise Wall and guests Wärtsilä's Atte Palomäki and AFP journalist Sam Kingsley as they discuss what makes for compelling stories, how brands can use them to get closer to their audiences and the future of great narratives. Tune in for the full discussion on our new podcast, Context Matters.