Podcasts about marketing trends

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it's vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby's new book TARGET for Talent (with the Kindle version available free for a limited time). Tune in for insights, laughs, and ideas to finish the year strong.

AI isn't just transforming marketing — it's reshaping the entire customer experience.In this special crossover episode, Experts of Experience features a conversation from our sister podcast Marketing Trends, hosted by Stephanie Postles.Stephanie sits down with Amber Armstrong, CMO of Salesforce Applications, to explore how AI and LLMs are changing discoverability, customer journeys, and the future of CX. Amber shares how her team is rethinking SEO for generative search, converting 40% of LLM traffic into leads, and rolling out AI agents at scale through Salesforce's Agentforce.If you want to understand how AI is reshaping customer expectations and how leading CMOs are adapting, this episode offers a practical playbook for the generative era. Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth   –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

In this episode of the Small Business Matters podcast, Tim Fulton and his co-host, Taylor Fulton, welcome Brendan Martin, a Billboard-charting artist, songwriter, coach, and founder of Purpose Driven Entertainment. Brendan has collaborated with top names like Kendrick Lamar, T-Pain, and Mac Miller, while also helping over 1,000 artists land label deals, achieve a billion Spotify streams, and generate hundreds of millions of social media views. Brendan shares his journey from freestyle battles in high school to opening for Mac Miller and Snoop Dogg, signing a restrictive record deal that stalled his career for a decade, and ultimately finding his calling in developing and marketing artists. His story highlights the resilience needed to pivot, adapt, and turn setbacks into opportunities. Key takeaways from the conversation include: • Customer care is everything: Small businesses can differentiate themselves from larger competitors through exceptional client service and relationships. • Leadership responsibilities: As CEO, Brendan focuses on reputation, vendor relationships, negotiations, and exploring automations and AI to scale services. • Innovation in marketing: He's experimenting with AI-generated influencers, social media strategies, and playlisting to help artists grow audiences. • The performer-to-mentor shift: Brendan explains why he thrives helping others succeed in music, offering insights shaped by both his creative experience and industry challenges. • Lessons from mistakes: Losing relationships has often opened new doors, while overextending himself across too many projects has been a costly misstep. Brendan's story blends the creativity of music with the discipline of business, offering inspiration to entrepreneurs navigating growth, uncertainty, and the balance between passion and sustainability. Episode Highlights: • What Really Matters to Small Businesses? [02:46] • Starting in the Music Industry [03:52] • Responsibilities as the CEO [06:58] • Current Technology and Marketing Trend [09:15] • Transitioning from Performer to Producer [11:30] • Experiencing and Enjoying the Power of AI [13:29] • The Best and Worst Mistakes [16:06] • Rapid Fire [19:05] • Takeaways [24:47] • Contact Information [24:47] • SBM News [25:21]

The 12 Hottest Marketing Trends You Can't Ignore in 2025 (And How to Leverage Them) Are you ready for the future of marketing—or will you get left behind? The world of marketing is changing at a breakneck pace, and 2025 is set to redefine how small businesses connect, convert, and grow. Before you dive in, ask yourself: Am I leveraging AI, personalization, and answer engine optimization—or am I still marketing like it's 2015?Are my customers already shifting their attention to new places and platforms (like short-form video, social commerce, or voice search) without me?Which trends are all hype, and which ones are actually making small businesses money right now? In this must-listen episode, our Marketing Guides break down the 12 most impactful trends for 2025—including: The game-changing power of generative AI and agentic marketingHyper-personalization: delivering the right message, in the right place, at the right timeAnswer engine optimization and the rise of platforms like ChatGPT, Gemini, and voice assistantsShort-form video dominance—and why YouTube Shorts, Instagram Reels, and TikTok aren't optional anymoreMicro and nano influencers, AR/VR for immersive experiences, social commerce, AI-driven paid media, and more! You'll hear: Real stats and stories proving what works (and what to avoid)Where to focus if you have a small budget but big ambitionsBest practices for staying ahead—even when the digital landscape feels overwhelming Meet Your Marketing Guides: Ken Tucker — Changescape WebPaul Barthel — Changescape WebJeff Stec — Tylerica Marketing SystemsIan Cantle — Outsourced Marketing Inc. Every week, your Marketing Guides deliver field-tested insights to help small businesses thrive—no jargon, just practical advice that gets results. Ready to future-proof your marketing and crush it in 2025? Subscribe, leave a review, and share this episode with your business network. Then visit our Guides' websites for more resources, personalized strategy sessions, and actionable marketing toolkits. Don't stand still—grab these trends and get growing. Listen now!

Spotify's Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences.   

Video marketing isn't what it used to be — and that's both exciting and overwhelming. Between short-form content, interactive features, immersive experiences, and personalized feeds, the landscape is evolving at breakneck speed. But here's the thing: tracking video trends isn't about keeping up with every shiny new feature. It's about staying strategic and knowing which tools actually serve your brand's goals. In this episode, Karen breaks down the current state of video marketing, from foundational content that builds trust over time to disposable content designed for immediate impact. Whether you're just getting started with video or looking to refine your strategy, this episode gives you the framework to make smarter decisions about where to invest your time and budget in an ever-changing digital landscape.

Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff allocations to create budget space for AI experimentation. Rabin emphasizes using AI's enhanced targeting capabilities to deliver personalized content that connects with prospects at the right moment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff allocations to create budget space for AI experimentation. Rabin emphasizes using AI's enhanced targeting capabilities to deliver personalized content that connects with prospects at the right moment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here

In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Leslie Richards and Isabelle Horan break down AI agents—what they are, how they differ from other popular AI tools, and why they're set to transform workflows across industries, including law. They also share practical ways professionals can prepare now to remain relevant and valuable in a rapidly changing landscape.

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

In July, Inside the ICE House aired nine new episodes, three traditional episodes, and six encompassing the newest themed weeks of AI leadership and Marketing. AI Leadership Series: AI Trailblazers' Greg Kahn on AI Leadership, Integrity, & the Technology's Evolution AI Leadership Series: Credo AI Founder & CEO Navrina Singh on AI Governance, Responsibility, & Accessibility AI Leadership Series: WRITER CSO Kevin Chung on the AI Revolution Driving Enterprise Reinvention Episode 477: Sysdig CEO Bill Welch on Cloud Defense & the Next-Gen of Cyber Security Episode 478: KPMG's Shari Mager on the IPO Process & State of the IPO Landscape Episode 479: Citadel Securities President Jim Esposito on Market Making & the Future of Finance Marketing Series: Campaign's Luz Corona on Marketing Trends, AI's Influence & the Creator Economy Marketing Series: Awoye Capital's Jordan Awoye on Money, Marketing & Redefining Financial Influence Marketing Series: Deep Blue Sports CEO Laura Correnti on the Power Surge in Women's Sports Marketing

"Relationships are what sell orthodontics." Connect With Our SponsorsOrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025GreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill hosts Beth and Jeff, two seasoned experts in orthodontic marketing. They share their journeys in the industry, the formation of their company, Orthodontic Revolution, and the importance of referrals in driving patient acquisition. The discussion delves into leveraging technology and AI to enhance patient experiences and marketing strategies, while also addressing cringe-worthy practices and the significance of branding. The episode concludes with a speed round of insightful questions, offering valuable advice for orthodontic professionals. Connect With Our Guest Orthodontic Revolution - https://orthodonticrevolution.com/ Takeaways Beth has over 25 years of experience in orthodontic marketing.Jeff and Beth met while working with Align Technology.Orthodontic Revolution combines their strengths in marketing and technology.Referrals account for 80% of patient acquisition in orthodontics.AI can enhance patient experiences and streamline operations.Branding is crucial for long-term success in orthodontics.Many practices overlook the importance of professional marketing expertise.Cringe-worthy marketing practices can harm a practice's reputation.Technology should be integrated thoughtfully into marketing strategies.Building relationships is key to successful orthodontic marketing.Chapters 00:00 Introduction to Industry Experts02:53 The Journey into Orthodontic Marketing06:04 The Birth of Orthodontic Revolution09:00 The Evolution of Marketing in Orthodontics12:00 Understanding Patient Referrals14:59 Innovative Technologies in Orthodontic Marketing18:00 Referral Retriever: A New Approach21:08 Creating Magic Moments for Referrals24:00 The Future of Orthodontic Marketing31:55 Engaging Patients Through Technology33:53 The Role of AI in Orthodontics38:58 AI's Impact on Patient Experience44:01 Marketing Trends and Challenges55:06 The Future of Branding in Orthodontics Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behavior is changing due to AI and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.Key takeaways:The ecommerce landscape is rapidly changing due to AI and chatbots.Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increaseBrands must adapt their marketing strategies to focus on upper funnel tactics.Content quality and relevance are crucial for engaging consumers today.Understanding profitability is essential for effective ad spend management.Incrementality testing helps brands measure the true impact of their marketing efforts.International markets present significant growth opportunities for ecommerce brands.Social proof can enhance the effectiveness of marketing campaigns in new markets.AI is increasingly being used to automate and optimise marketing processes.Brands need to be strategic in their approach to paid media and content creation.Chapters:[00:40] Introduction to E-commerce Marketing Trends[07:20] The Evolution of Consumer Search Behaviour[13:15] Paid Media Strategies and Consumer Behaviour[17:40] The Importance of Content in Marketing[23:35] Optimising for Profitability in Ad Spend[29:35] Measurement and Incrementality Testing[37:45] Expanding into International Markets[43:30] The Role of AI in Paid Media

The Cannes Lions Festival of Creativity is more than an awards show—it's the global epicenter of marketing's future. It showcases groundbreaking ideas, emerging technologies like generative AI, and cultural movements reshaping the industry. Luz Corona, editor at Campaign US, attended the festival and captured its most impactful insights and brand moments. She goes Inside the ICE House to share how the next chapter of marketing is unfolding in real time.

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it's simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You'll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.You'll also learn:Why prompting is more about conversation than coding.How a well-written prompt becomes a shortcut you can use again and again.The difference between prompts and templates—and how to use both for better outcomes.At World Innovators, we focus on providing tools and strategies that make your work easier, your messaging clearer, and your outcomes more consistent. This episode offers practical examples to help you build confidence using AI in a way that's simple and effective.For a step-by-step walkthrough, refer to "Prompt Engineering Examples for Business Teams: 3 ChatGPT Prompt Templates to Boost Productivity" video on YouTube- https://youtu.be/FAlcjTx_xUo?si=uQv6-naLnQGIkn4S.Episode Timestamps:00:00 – Welcome & why the term “prompt engineering” can feel overwhelming00:38 – What prompting really is (and what it's not)01:33 – The early struggles: over-explaining and second-guessing03:02 – Aha moment from the Vanderbilt course04:47 – Using prompts to simplify and speed up repetitive tasks06:14 – Real-world example: Scheduling campaigns with one simple prompt10:22 – Understanding the difference between prompts and templates12:59 – Encouragement to just start talking to your AI assistantIf you found this episode helpful, subscribe to the World Innovators YouTube Channel for more practical ideas on B2B marketing and using AI tools effectively.Leave a review to help us spread the word about quality marketing that puts people first.If you need help building your prompt library or training your team, reach out directly to Donna at dpeterson@worldinnovators.com.

What happens when your top-performing SEO strategy becomes obsolete in just 90 days?   In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:   How do we actually show up in an AI-powered search world?   With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can't afford to miss. Hit play to get the full strategy, and make sure your brand isn't erased from the future of search. Key Moments:   00:00 Why AI Agents Are Rewriting the Rules of Marketing01:05 Why This Episode Is a Fire Drill for Marketers01:47 SEO Is Broken: What LLM Search Means for Content Strategy03:12 The Data Doesn't Lie: 102% Growth in AI Overviews, 310% in YouTube Citations06:10 How to Create Content That Actually Shows Up in AI Results09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI22:48 What Happens If You Don't Act Now? + How to Stay Ahead Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else.  In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.  In this episode, we chat with Brianna Showell, Vice President of Marketing at Reef. A seasoned brand builder, Brianna has shaped consumer connections at some of the world's most respected names, including Nike and prAna. With deep experience in brand storytelling, strategic planning, and consumer engagement, she brings a fresh vision to Reef's next chapter.  We'll explore how Brianna's work is helping Reef break out of its seasonal mold, expand its product line, and double down on authentic, insight-driven innovation. You'll hear her perspective on everything from building cohesive funnel strategies to leveraging retail experiences, and inspiring teams to balance creativity with performance. 

Stop Chasing Every New Marketing TrendYou've seen it happen. A new social platform launches, a competitor raves about some shiny marketing tool, or your inbox floods with breathless pitches about "the next big thing" in legal marketing. That familiar panic sets in – are we falling behind? Should we be doing this too?Ready to build marketing that compounds rather than constantly starting over? Stop spreading yourself thin trying to look cutting-edge, and instead master the fundamentals that actually generate clients. Because in legal marketing, the firms that win aren't those who tried everything – they're the ones who mastered what matters.Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just help brands say the right things—they help them mean it. If you're wondering how to bring more purpose and humanity into your day-to-day business practices, this episode is for you.

Build Trust, Grow Revenue, and Email Like a Pro In this episode of The CEO Teacher® Podcast, I'm breaking down the email marketing trends that are changing the game for teacher businesses in 2025. If you've ever stared at your email list wondering, “What do I even send?”—this episode is your guide. From personalization to segmentation to automation, we're diving into exactly how to write emails that feel like a conversation, not a pitch—and why that makes all the difference. You'll walk away with high-impact email marketing best practices that build connection and drive conversions. I'm sharing how one vulnerable email changed my entire business, plus the exact strategies you can implement today—no tech degree required. If you've been ignoring email or just going through the motions, it's time to rethink your strategy and start sending messages your audience actually wants to open. In this episode, you'll learn: Why personalization in email marketing for teachers builds trust How segmentation creates better open rates, clicks, and conversions What behavior-triggered emails are—and how they run your biz while you sleep A 3-step email marketing action plan you can start right now The mindset shift that takes your list from ignored to impactful Links Mentioned in this Episode about Email Marketing Trends:  Kajabi Subscription Kit Email Subscription CEO Teacher® Quiz CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.    If that's you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.   Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.    Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!   And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin'   Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…   Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!   Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon   Let's make your teacher dreams a reality!   P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. Stop Ignoring Your Email List How to Grow Your Email List in 5 Days Why You Need an Email List Now More Than Ever   P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online!   I believe in you! YOUR best is yet to come! Kayse

Harmony Anderson didn't wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling 01:35 Welcome to Marketing Trends 02:05 Harmony Anderson's Career Journey 08:33 Fast-Paced Marketing Strategies 13:20 Navigating the Dark Funnel 15:59 Balancing Brand and Attribution 16:47 The Role of Influencers in Modern Marketing 19:27 Positioning in the AI Market 24:41 Moving Up Market: Challenges and Strategies 35:06 Vision Setting and Company Evolution 36:11 Superhuman's Ambitious Roadmap 37:02 Unified Productivity and AI Integration 44:18 Scaling Operations for Rapid Growth 48:09 Innovative Tools and Harmony's Tech Stack 51:13 AI in Content Creation and Marketing 56:02 The Resurgence of Webinars 01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

Join Ivana Flynn and special guest Vadim Aidlin, CEO of Mamuta Media, as they unpack the rapidly shifting landscape of SEO and PPC in the current iGaming world.The two start where AI is rewriting the rules almost daily. While SEO is far from dead, it's evolving at lightning speed - with user experience at the core. Meanwhile, PPC is entering an “AI-only” era, where human involvement is nearly obsolete. But what happens when traditional PPC becomes impossible - especially in highly regulated or black/grey markets? The episode also navigates the unpredictable marketing landscape of iGaming. Whether you're a digital marketer, casino operator, or SEO specialist, Ivana and Vadim discuss insights into what's next - and how to prepare for it.Host: Ivana FlynnGuest: Vadim AidlinProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!)This week, we're revisiting an episode originally released at the very start of 2025.In it I share 7 copywriting and marketing trends that will boost sales this year (even if we are halfway through). ✨ You will hear:Why human-centered marketing is non-negotiableThe rise of audio, video, and live eventsA shift toward flywheels instead of funnelsWhat slower, longer sales cycles mean for your launchesThe untapped power of direct mailWhy now's the time to go localHow to use AI without sounding robotic So grab your sun tea, your notebook and pen, and start taking notes about the trends you need to be aware of and integrate into your business for the rest of 2025. Resources Mentioned:

Available on YouTube: youtu.be/qdpFmuFD8yEShopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it's nonsense.) We break down what's real, what's trash, and why good SEO still wins—even in a sea of chatbots and grifters.SponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyViralsweep – Create sweepstakes, contests, and giveawaysLinksJason Berkowitz / Break the WebShopify Global Product CatalogChatGPT Product Search BetaWork With KurtGrow your Shopify store with me: https://ethercycle.com/applySee client results: https://ethercycle.com/workJoin my newsletter for Shopify insights: https://kurtelster.com/

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

What's shaping the future of B2B marketing? Inspired by The Future of Commerce article on B2B trends, this episode explores the four foundational shifts that are redefining how businesses reach, convert, and retain customers in 2025.We break down the rise of AI-powered prediction and automation, the new rules of privacy-centric marketing, the pivot to meaningful content engagement, and the evolution from transactional outreach to vibrant community building. The marketing game has changed—and these are the playbook updates worth knowing.What You'll Learn in This Episode:1. AI and Automation Are Now Table StakesAI is moving from time-saving tool to strategic driverPredictive analytics helps marketers anticipate customer needs before they're expressedAutomation enhances productivity while enabling hyper-personalized campaigns at scale2. Privacy Is the New Currency of TrustFirst-party data is replacing third-party cookies as the gold standardBrands must earn the right to analyze data through clear opt-ins and transparent policiesTrust-first approaches outperform short-term data grabs3. Content Is Shifting from Volume to ValueVideo reigns in B2B—especially explainers, expert Q&As, and how-tosThought leadership now hinges on originality, relevance, and subject-matter depthGoogle rewards brands who demonstrate genuine authority—not just keyword stuffing4. Community Is the New Conversion EnginePrivate digital communities are building brand loyalty through peer engagementEmployee advocacy turns internal teams into trusted brand ambassadorsStrong communities humanize the brand and elevate credibilityKey Takeaways:AI isn't just automating B2B marketing—it's driving smarter, faster decision-makingData privacy is no longer a compliance checkbox—it's a brand differentiatorEngagement trumps exposure—content must inform, not just attractBuilding trust through community and advocacy creates long-term brand equitySubscribe to our podcast for expert insights on digital marketing, customer trust, and B2B growth strategies. Visit The Future of Commerce for in-depth trend reports and real-world examples of marketing evolution in action. Share this episode with marketing leaders, content creators, and anyone shaping the future of business engagement.

I'm joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning and networking. Ally and I were lucky to attend several interactive sessions and masterclass conversations that fostered meaningful connections among industry leaders and innovators. In this first episode of the series, we discuss our experience at POSSIBLE 2025, along with our three strategies to watch moving into the second half of this year. Key Takeaways:// Serial content is the new brand loyalty. Consumers crave consistency. Brands should be thinking like creators or showrunners.// Creators are the new media channels. “In today's marketing landscape, creator partnerships aren't an add-on—they're the channel. Especially when they're authentic fans of the product.”// AI influencers are on the rise - but humans still matter, for now. It's likely we'll have trouble identifying the difference within the next 18 months.// Unlock the many to many model with creative. “Creativity is the superpower that cuts through. Creativity makes the conversion happen.” // Get behind the content that works and get out of the content that doesn't. Focusing on differentiating through awareness, engagement and demand to help create desire at scale.Connect with Ally: LinkedIn | Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In Episode 93 of The Frustrated CEO Podcast, hosts Patrick Lyons and Patsy Feeman tackle a game-changing truth: growing your business isn't the same as growing it up.If you're focused on scale, revenue, and expansion—but still dealing with chronic frustration, poor accountability, or reactive leadership—this episode is your wake-up call.

Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversation emphasizes the need for marketers to focus on quality over quantity and to bring their true selves into their work.  

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

If you're a business owner feeling overwhelmed by marketing trends, this episode is for you. We'll show you how to avoid common traps that erode trust and build marketing that aligns with your values. In this episode, you'll learn: Why cheap laughs or poking fun at customers can damage long-term trust The dangers of trash-talking competitors and negativity How controversial clickbait can hurt your brand Why using AI without oversight ("sloppy AI") is risky The right way to use client testimonials and social proof You'll leave with concrete strategies to build a relationship-based marketing approach that attracts ideal clients—without sacrificing your integrity or vision. To learn more about working with Superabound to grow your business in a vision-aligned way, apply for a free consultation at besuperabound.com/consultation

AI is reshaping marketing at lightning speed, and those who don't adapt will fall behind. In this video, I break down the rise of generative AI and how it's transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG: / ericosiu X: / ericosiu How to Connect: IG: / ericosiu X: / ericosiu

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Marketing and social media weren't part of Kelly Roach's world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand. In this episode, Hala and Kelly will discuss: (00:00) Introduction (01:11) Kelly Roach's Humble Beginnings (05:20) Rising Through Corporate Ranks (09:27) Building a Business While Working Full-Time (10:16) The Importance of Sacrifice and Patience (20:19) Conviction Marketing: The Book (29:35) Identifying Industry Gaps and Building a Support Team (30:10) Introduction to the Marketing Pyramid (30:36) How-To Marketing (32:57) Hope Marketing (39:40) Conviction Marketing (51:05) Building Your Tribe Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at⁠⁠ ⁠⁠⁠⁠youngandprofiting.co/shopify⁠⁠ Airbnb - Find yourself a co-host at⁠⁠ airbnb.com/host⁠⁠ Indeed - Get a $75 sponsored job credit at⁠⁠ indeed.com/profiting⁠⁠   Microsoft Teams - Stop paying for tools. Get everything you need, for free at⁠⁠ ⁠⁠⁠⁠aka.ms/profiting⁠⁠ LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at⁠⁠ ⁠⁠⁠⁠linkedin.com/profiting⁠⁠ Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to⁠⁠ ⁠⁠⁠⁠joinbilt.com/PROFITING⁠⁠. Mercury - Streamline your banking and finances in one place. Learn more at⁠⁠ ⁠⁠⁠⁠mercury.com/profiting⁠ Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast