Podcasts about marketing trends

Human connection is becoming a competitive advantage for brands in a world shaped by screens, algorithms and always-on content. On this episode of Brand Slam, hosts Steve Rosa and Mary Sadlier explore how artists, entrepreneurs and event creators are redesigning familiar experiences around presence, connection and shared experience.The episode looks at four examples, beginning with the multigenerational energy of a recent Bruno Mars concert and the way Anderson .Paak moves between identities, from opening as DJ Pee .Wee to performing alongside Mars as part of Silk Sonic. From there, the conversation explores the rise of phone-free parties, Earlybirds Club rethinking nightlife for women and Lenny Pearce turning children's songs into Toddler Techno for parents and kids.What connects these stories is a shift toward experiences that feel more personal, intentional and connected to the way people want to spend their time. Each one takes something familiar and reshapes it around changing habits, expectations and lifestyles.For marketers, the lesson is clear: relevance comes from understanding what audiences already value and creating experiences that feel more useful, authentic and human.Have an idea for a guest? Reach out at brandslam@addventures.com.

In der 70. Ausgabe blicken Marco Janck und Wolfgang auf ein kleines Jubiläum und starten nach privaten Updates direkt in eine schonungslose Analyse des aktuellen Zeitgeschehens. Den Auftakt bildet ein intensiver politischer Diskurs über die Landtagswahl in Sachsen-Anhalt. Die beiden zerlegen die Reaktionen der etablierten Parteien auf den massiven Stimmenzuwachs der AfD und kritisieren scharf die anhaltende Hilflosigkeit im politischen Establishment. Aus der Perspektive von Unternehmern und Kommunikationsprofis analysieren sie das Fehlen tragfähiger Narrative, das Versagen im modernen Storytelling sowie die Mechanismen populistischer Bürgernähe. Ergänzt wird der Block durch einen Exkurs über Datensicherheit anlässlich von Berliner Behörden-Leaks und das Spannungsfeld staatlicher versus privatwirtschaftlicher Datenhaltung. Im zweiten großen Schwerpunkt widmet sich die Episode der Event- und Coaching-Branche: Wolfgang schildert seine ernüchternden Eindrücke von seinem dritten Besuch bei Tony Robbins' Massenevent „Unleash the Power Within“ in Köln. Während er die anfängliche, mitreißende Energie der Halle und die vorbildliche Betreuung durch den Veranstalter Greator lobt, geht er hart mit dem inhaltlichen Stillstand und der operativen Umsetzung ins Gericht: Wortidentische Programme über Jahre hinweg, fragwürdige Sicherheitsregeln, fehlende Agenden und organisatorisches Chaos bei der Rangschließung führten schließlich zu seinem vorzeitigen Abbruch. Aus Veranstaltersicht diskutieren Marco und Wolfgang, welche essenziellen Lehren – von transparenter Catering-Ausschilderung bis hin zu durchdachten Wegenetzen – Eventplaner daraus ziehen müssen. Zum Abschluss richtet sich der Blick nach vorne auf digitale Formate und Marketing-Trends. Marco gibt Einblicke in sein YouTube-Format „Messy Middle Madness“, erörtert Reichweitenmessung sowie Sichtbarkeit im Kontext von E-E-A-T und GEO und begründet, warum die beiden ihren Podcast künftig auch als Video inszenieren wollen. Die Diskussion schließt mit praktischen Überlegungen zu Körpersprache vor der Kamera, Snippet-Produktion und einem Ausblick auf Marcos anstehenden Besuch der IFA mit Fokus auf Robotik und den realen Einsatz von künstlicher Intelligenz.

Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of our 2026 (add)prentice class to hear directly from Gen Z about what brands are getting right, what they are getting wrong and what marketers should be paying attention to next.The episode features summer interns Katie, Hailee, Nabiha and Thomas, representing our marketing, content strategy, design and video teams. Together, they offer a firsthand look at how their generation thinks about social media, influencers, brand loyalty, design, long-form content, shopping habits and the expectations shaping the next era of marketing.‍The conversation shifts to brand communication. Gen Z expects more than one-way messaging. They pay attention to authenticity, peer influence, creator credibility and how brands show up across different platforms. From Trader Joe's to Red Bull, the interns share examples of brands that resonate with them, along with the mistakes that can quickly cause younger consumers to tune out.‍That perspective matters for marketers trying to build relevance with younger audiences. Reaching Gen Z is not simply about following trends or adopting the newest platform. It requires understanding how people consume information, form opinions and decide which brands deserve their attention and loyalty.Have an idea for a guest? Reach out at brandslam@addventures.com.

Are Influencers Dying? Why Brands Are Spending Billions on the New Creator Economy The era of the influencer may be ending—but influence itself is bigger business than ever. Social media has changed dramatically, and the creators who once dominated Instagram, YouTube and TikTok are discovering that simply showing off a fabulous lifestyle isn't enough anymore. So what happened to the traditional influencer—and where did their audiences go? Social media began as a place to share photos, friends and everyday life. Then came influencers: creators who attracted enormous audiences, landed lucrative brand deals and turned online popularity into an industry worth billions. But audiences changed. Today, people increasingly want creators to teach them something, entertain them, offer expertise, build community—or be so compelling that they simply can't look away. At the same time, brands continue pouring billions into creator and influencer marketing. So is the influencer dying—or simply evolving? On today's The Karel Cast, Karel is joined by two guests who understand this transformation from very different perspectives: Andrew Selepak of the University of Florida, an expert on social media, digital culture and communication, joins the conversation to examine how influencer culture has changed and what audiences and advertisers want now. Alison Malone, a former television news journalist, podcaster and influencer, brings the perspective of someone who has worked in both traditional and digital media. Together, they explore the changing creator economy, influencer marketing, social media algorithms, TikTok, Instagram, YouTube, brand partnerships and online trends—and why influence reaches far beyond the people who actually follow creators. Influencers can help drive everything from fashion and consumer purchases to major diet and fitness trends such as the explosion of interest in protein and creatine. And through partnerships with major companies, their influence can reach consumers who don't even use social media. The influencer isn't necessarily disappearing. The definition of an influencer is changing. Who wins in this new creator economy? What happens to traditional influencers? What are brands looking for now? And where does social media go next? Let's talk about it. Join the conversation in the comments. LIKE this video, SUBSCRIBE to The Karel Cast and SHARE it with someone who has an opinion. Support independent media and The Karel Cast on Patreon: patreon.com/reallykarel Watch and subscribe on YouTube: youtube.com/reallykarel The Karel Cast is available on Apple Podcasts, Spotify, iHeartRadio, Spreaker and other major podcast platforms, and can also be seen on TikTok and Instagram. LIVE Monday–Thursday at 10:00 a.m. Pacific. Karel is a history-making broadcaster, entertainer and commentator based in Las Vegas, joined by his little service dog, Ember. #Influencers, #InfluencerMarketing, #SocialMedia, #CreatorEconomy, #SocialMediaMarketing, #ContentCreators, #InfluencerCulture, #DigitalMarketing, #TikTok, #Instagram, #YouTube, #YouTubeCreators, #SocialMediaTrends, #MarketingTrends, #CreatorMarketing, #BrandMarketing, #BrandDeals, #OnlineCulture, #DigitalCulture, #SocialMediaAlgorithm, #FutureOfSocialMedia, #InternetCulture, #MediaTrends, #Advertising, #ConsumerTrends, #ContentCreation, #Podcast, #TheKarelCast, #KarelCast, #ReallyKarel https://youtube.com/live/xG7qreP7OYU

Jodie Minto joins me this week to talk about the marketing mistakes she sees eCommerce founders make on repeat, from relying too heavily on organic social in the early days, to going all in on paid ads and forgetting everything else. We get into product pages that leave customers with more questions than answers, what conversion rate you should actually be aiming for, and why the money you think you don't have might be sitting in your slow moving stock. Jodie also breaks down how to prep for Black Friday without blowing your ad budget or your profit margin, and shares why she treats every campaign, post and email like a little experiment.

I work with 6, 7, 8, and even 9 figure companies on marketing and advertising, and over the last year I've watched five major shifts start to reshape how businesses need to approach content creation, AI, and personal branding. In this video, I break down exactly what's changing and how I'm advising my own clients to get ahead of it before everyone else catches on.Here's what I cover:1. Why ChatGPT is pulling ahead of every other image model for brand consistent content creation2. Why Connected TV advertising (not traditional TV) is becoming the most underrated channel for service based and B2B businesses3. Why video editing is becoming more valuable than video production, and how iPhone content is outperforming expensive camera setups4. Why already credible, accomplished people are finally starting to build personal brands, and what that means for who gets attention going forward5. Why creative, not targeting or ad placement, is still the single biggest lever in every marketing strategyIf you run a business and you're trying to figure out where to put your time, money, and attention when it comes to marketing in 2026, this video will save you a lot of trial and error.Want to talk through how any of this applies to your business? Shoot me a text at 404-966-9363. I read and respond to these myself.#MarketingStrategy #ContentCreation #AIMarketing #PersonalBranding #ConnectedTV #BusinessGrowth

Myriam Ménard has built a 17-year wedding photography business around something many photographers are moving away from — real relationships, intentional curation and knowing exactly who she wants to work with. Based in Montreal and photographing weddings across Canada and Europe, Myriam charges up to $22,000 CAD for local weddings and starts at €12,000 for European destination weddings. Yet her approach to attracting those clients isn't built around funnels, algorithms or constant posting. In this interview, Myriam shares why she's investing more heavily in offline networking, how carefully curating your portfolio can shape the clients you attract, why she believes other people talking about your work will become increasingly important, and how clarity around who you are can influence everything from your pricing to the weddings you book. It's a thoughtful conversation about premium positioning, creative identity, relationships and building a photography business that actually feels like you. The post 682: Myriam Ménard – The $20K Wedding Photographer Who Doesn't Chase Marketing Trends appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Don't sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He's done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify's free Dawn theme, shoots much of its content on an iPhone and runs a private Facebook group for its community. Bart's philosophy is simple: don't copy what works for someone else. Build around your customer. On this episode of Marketing Trends with Stephanie Postles, Bart explains how DadGang keeps its marketing simple at scale, turns customer feedback into real products, and uses email, SMS and AI without overwhelming the people on the other end.   What you'll learn Why Bart still uses Shopify's free Dawn theme after $36M in revenue The question that changed how DadGang thinks about community How customer feedback turns into real product launches Why emails that aren't trying to sell can still drive revenue How DadGang uses email, SMS and AI without adding unnecessary complexity Why Bart resists arbitrary growth pressure - even at scale   Connect DadGang Co. Bart Szaniewski on LinkedIn Marketing Trends   Chapters 0:00 From $750 and 100 Hats to DadGang 3:23 The Marketing Years Before DadGang 7:13 Why Fatherhood Content Felt Wrong 10:08 $36M Without Forcing Growth 12:40 Why DadGang Still Uses a Free Shopify Theme 15:34 The Martech Stack Is Shrinking 16:16 AI Replaced the Landing Page Process 17:32 Don't Build Around the Algorithm 19:38 "Where Is Your Community?" 21:04 Why 15,000 Dads Still Use Facebook 25:13 When Customers Design the Product 29:07 How Gary Vee Became a Partner 35:18 Email + SMS for a Million-Hat Brand 37:36 Letting AI Choose the Send Time 38:22 Why Non-Selling Emails Still Drive Revenue 41:29 What Comes After a Million Hats?   ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless campaign, Pranav traces the thread between ancient storytelling wisdom and modern brand architecture. This episode was made possible by Attentive. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The top 7 landscaping marketing trends coming in 2027 ✅ The old strategies that used to work, but are no longer effective ✅ How marketing is shifting as homeowners continue to use AI ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 0:41 AI Changing Behaviour 2:55 Short-Form Content 5:11 Personal Brands 7:32 Consumer Research 9:49 Speed 12:24 Marketing Funnels 14:51 Niching Down ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

¿Qué se necesita para organizar eventos que reúnen a cientos o miles de personas y generan conexiones reales entre marcas, empresas y profesionales?En este episodio conversamos con Tina Acosta, referente del mundo de los eventos corporativos y parte del equipo de Next PTF, organizadores de experiencias como Exponegocios, Marketing Trends y otros encuentros que impulsan el networking, la innovación y el crecimiento empresarial en Paraguay.Hablamos sobre:✅ Cómo se planifican grandes eventos corporativos.✅ Los desafíos detrás de cada producción.✅ Tendencias en experiencias empresariales.✅ Marketing, networking y generación de oportunidades.✅ El futuro de los eventos en Paraguay.Una conversación imperdible para organizadores de eventos, emprendedores, profesionales de marketing y cualquier persona interesada en crear experiencias que realmente generen impacto.

CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measurement, and why scenario planning builds trust and defends budgets effectively, based on WARC's Multiplier Playbook research. Hosted by Ann Marie Kerwin. Guests: Mike Menkes, Group Senior Vice President, Analytic Partners Jason McNellis, Vice President, Commercial Analytics, Analytic Partners Ann Marie Kerwin, Americas Editor, WARC Chapters: 00:00 – Introduction: Welcome to The WARC Podcast 01:44 – Why CMOs struggle to secure brand investment 02:45 – The risks of over-focusing on performance metrics 03:46 – Are CMOs and CFOs speaking different languages? 06:58 – What “incrementality” really means for marketers 08:54 – Matching marketing metrics to CFO and investor language 10:40 – Inside the “doom loop” of last-click and search over-crediting 13:28 – Balancing brand building and performance marketing 14:26 – Why most brands overspend on performance media 18:08 – Redefining ROI and ROMI with finance 20:22 – Short-term vs long-term effects of marketing investment 22:52 – Proving marketing as a growth investment, not a cost 29:03 – Using scenario planning to defend marketing budgets 31:19 – Case study: Luxury retailer increases spend instead of cutting 33:07 – One action CMOs can take tomorrow with finance For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma de la Fosse. The WARC Podcast in Cannes is sponsored by Circana. Learn more at circana.com/warc   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Dental marketing guru Rita Zamora joins us again to chat about the latest marketing trends, how dentists can achieve AI visibility, content guidelines and more. If you are a dentist, do not miss this episode!Connect with Rita via her website Connect90.com or via social media @RitaZamora Learn how dentists can get a brand new Lumina Scanner for FREE via the Denbright Scanner Program 2.0. ⁠⁠⁠⁠⁠Apply⁠⁠⁠⁠⁠ for your scanner before it's too late, these will go fast! https://denbright.com/scanner-applyLadies & Gentlemen, you are listening to "Confessions From A Dental Lab" and we're happy you're here.Subscribe today and tell a friend so we can all get 1% better :)Follow KJ & NuArt on Instagram: @lifeatnuartdentalFollow Frank on Instagram: @frank_nuartdentalLearn more about the lab at https://www.nuartdental.com

Stephen speaks to David Dickens about how direct marketing has evolved in the digital age; Warren Ingram on why South Africans should understand and improve their credit scores; Prof. Rutendo Hwindingwi on key business developments across Africa; and Motheo speaks to Zinhle Tyikwe about her leadership journey and the role of the Consumer Goods Council in South Africa’s retail sector. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Stephen speaks to David Dickens about how direct marketing has evolved in the digital age; Warren Ingram on why South Africans should understand and improve their credit scores; Prof. Rutendo Hwindingwi on key business developments across Africa; and Motheo speaks to Zinhle Tyikwe about her leadership journey and the role of the Consumer Goods Council in South Africa’s retail sector. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Brian Cheung explores the new trend of collecting novelty movie theater popcorn buckets that's popping off on social media. Also, actress Rebecca Hall stops by to talk about her new limited series “The Listeners”. Plus, a selection of the best beauty products from Allure's annual “Reader's Choice Awards”. And, multi-platinum singer-songwriter Niall Horan stops by to talk about his fourth studio album “Dinner Party”. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Margo is joined by Abby for another edition of Creative Current Events—the series where they unpack the stories, launches, trends, and internet conversations shaping the creative world right now. This episode covers everything from the rise (and critique) of the "beige epidemic" in interiors to unexpected retail collaborations, bold beauty marketing, shifting brand landscapes, and artists doing interesting work outside the algorithm. Along the way, they discuss what these moments reveal about creativity, originality, accessibility, and where culture seems to be headed next. Mentioned in this episode: The Beige Epidemic – House Beautifulhttps://www.housebeautiful.com/design-inspiration/a71336893/the-next-issue-beige-epidemic/ Colorful interiors and inspiration – The House That Lars Builthttps://thehousethatlarsbuilt.com/ Jonathan Adler collection at Michaels https://www.michaels.com/shop/jonathan-adler Review video of the Jonathan Adler collection https://www.instagram.com/reels/DXkZqF7kvtv/ GIMP's redesign: Photoshop familiarity without the subscription https://www.digitaltrends.com/computing/open-source-gimp-reskin-gives-it-a-familiar-photoshop-look-without-the-hefty-fee/ Explore GIMP https://www.gimp.org/ Create! Magazine – Call for Art Submissions https://www.createmagazine.co/call-for-art Garden & Gun Magazine https://gardenandgun.com/ Cover artist feature – Brian Steely https://www.instagram.com/p/DYe7ldUx2YO/ The Bitter Southernerhttps://bittersoutherner.com/ The Ordinary's skewered beauty marketing approach https://www.creativereview.co.uk/the-ordinary-markup-marche-pop-up-supermarket-uncommon/ "The Most Valuable Place a Brand Can Be Right Now Isn't Online" https://www.instagram.com/p/DWZzckqEYuM/ Shein acquires Everlane discussion https://www.instagram.com/p/DYfcq7Ik49Y/ The "tone deaf" commencement speech conversation https://www.instagram.com/reel/DYNfbyEP82q/ Wylie Welling × Carhart https://wyliewelling.com/blogs/journal Artist & listener spotlight: Renee Reid https://www.instagram.com/reneereidcreations Connect with Abby: https://www.abbyjcampbell.com/ https://www.instagram.com/ajcampkc/ https://www.pinterest.com/ajcampbell/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill

Your audience changes with the seasons, and your marketing should too. In this episode, Emma breaks down the biggest Q2 marketing shifts that brands need to pay attention to as audiences move from winter routines into spring and summer lifestyles. From spending habits centered around experiences to shorter attention spans and increased visibility online, Q2 creates a completely different environment for content consumption and purchasing decisions. This episode explores how brands can create messaging that feels more emotionally relevant during this season by positioning products and services as part of the lifestyle people already want to live. Emma also dives into the importance of confidence-driven marketing, stronger hooks, shorter-form content, and showing proof that your offer actually works in real life. You'll hear why mid-year reflection creates a unique opportunity for brands to help audiences recalibrate their goals, plus how even businesses with outdated or inconsistent marketing can dramatically turn things around with the right strategy.  Listen in as Emma explains: Why Q2 marketing should align with seasonal lifestyle and spending shifts How confidence, visibility, and identity influence audience buying behavior Why shorter videos and stronger hooks matter more during spring and summer And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With so many trends, tools, and marketing gurus telling you what you should and shouldn't be doing, it can be hard to know what actually applies to your business. In this episode, I'm cutting through the noise and walking through six of the most common things circulating in the marketing world right now — and giving you my honest take on what's worth your time and what you can let go of. This one is specifically for service-based businesses and brick and mortar brands who want a clearer picture of where to focus their energy.What You'll Learn:Which popular marketing trends are actually worth your attention — and which ones you can stop stressing aboutWhy the type of offer you sell should determine the type of content you createWhat "niching down" actually means for your marketing (and what it doesn't mean)How to think about trust-building in your content without overhauling everything you're doingThe truth about email lists — and the one thing most businesses are missing that keeps them from convertingWork With KLC The Studio: Everything mentioned in this episode is something we support our clients with directly. Click here to head to klcthestudio.com to explore how we can work together.

Jim Edwards and Stew Smith discuss recent marketing strategies that can be applied to your own business if you keep an eye open. Plus, Jim shows us how to make webinars to build a list.  Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out  https://www.CopyandContent.ai

Is It Time to Panic? A Brief History of Aviation Marketing Trends Aviation has been through shocks before. Before 9/11, business aviation was often marketed around access: freedom, convenience, productivity, family travel, and the ability to reach more places on your own schedule. After 9/11, the theme shifted toward security. Buyers cared more about [...]

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Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

Social media is a powerful marketing tool, but most entrepreneurs still struggle to leverage it and build a brand that stands out. In this episode of the YAPCreator Series Replay, Hala Taha shares how to use content creation as a strategic tool to grow your personal brand. Featuring insights from top creator-entrepreneurs like GaryVee, Jenna Kutcher, and Kat Norton, you'll learn social media marketing tips to grow your business and unlock your potential as a content creator. In this episode, Hala will discuss:  (00:00) Introduction (01:14) Growing a Business with YouTube Content (07:54) Jenna Kutcher on Authentic Personal Branding (11:57) Creative Idea Generation and Content Scaling (19:00) Energy and Magnetism in Content Creation (24:13) Mastery and the 10,000-Hour Rule (29:40) Kelly Roach's Conviction Marketing Pyramid (40:13) What's the Best Time to Be a Content Creator? Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting Resources Mentioned: YAP E278 with Sean Cannell: youngandprofiting.co/40GYZCy YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E291 with Gary Vee: youngandprofiting.co/41DRxcd YAP E295 with Jenna Kutcher: youngandprofiting.co/40FzNw6 YAP E275 with James Altucher: youngandprofiting.co/4h2d2bG YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Search alone is no longer enough to keep driving patient acquisition in healthcare today. In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact. You will learn: • Why search-only strategies are hitting a ceiling • How better measurement leads to better growth decisions • What a stronger full-funnel media mix looks like today • Why creative strategy matters more as platforms automate If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next. RELATED RESOURCES Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/ Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

For content creators and entrepreneurs alike, staying consistent while avoiding burnout is one of the biggest challenges to long-term growth. Most creators wait for motivation to strike before taking action, and that waiting is exactly what holds them back. In this episode of the YAPCreator Series Replay, Hala and top guests like Jenna Kutcher, James Clear, and Benjamin Hardy reveal how to build unbreakable content creation habits, beat burnout, and grow your audience sustainably. In this episode, Hala will discuss:  (00:00) Introduction (01:03) The Power of Starting Before You're Ready (03:43) How Effort Builds Real Motivation (13:32) Winning the Long Game Through Habits (18:58) True Resilience vs. Toxic Resilience (22:10) Batching Social Media Content Efficiently (25:26) Saying “No” to Protect Your Peace and Energy (32:22) Gap Thinking vs. Gain Thinking (42:51) Connecting with Your Future Self (48:40) How to Actively Cultivate Luck Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E242 with Jenna Kutcher: youngandprofiting.co/40oy6TK   YAP E148 with Jeff Haden: youngandprofiting.co/4fMo2sm    YAP E265 with James Clear: youngandprofiting.co/4j4khkC  YAP E301 with Dr. Aditi Nerurkar: youngandprofiting.co/3PopqGy  YAP E130 with Jasmine Star: youngandprofiting.co/4h50Qq5  YAP E206 with Benjamin Hardy: youngandprofiting.co/4j5nbpm  YAP E311 with Case Kenny: youngandprofiting.co/4a6KXNz  YAPCreator Replay E1: youngandprofiting.co/4sMFe7E  YAPCreator Replay E2: youngandprofiting.co/YCR-E2  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast

In this episode of The Almond Journey Podcast, ABC's Laura Morin unpacks the significant headwinds facing the U.S. almond market, from declining snack category sales to broader economic pressures reshaping consumer behavior. Morin explains how inflation, shifting priorities and category-wide declines – not just almonds – are challenging domestic demand, and why the path forward will require new strategies to keep almonds relevant and essential. Morin previously joined us on the show last year back in episode 74. “ Snacks have been growing for such a long time, and then within the last couple years, the entire snack category has been seeing declines. It's a very different phenomenon for what's been happening in the US and I think it is impacting us.” - Laura MorinIn today's episode:Hear from ABC's Laura Morin on current marketing efforts and strategyExplore U.S. market headwinds and how almond marketing must adapt Learn how campaigns are evolving beyond health to broader consumer appealThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.   In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams. They discuss: Why content production and data volume are accelerating, especially with AI and video The operational strain on compliance teams and how leading organizations are adapting The shift from compliance as a final review step to compliance embedded across the workflow How synthetic media, AI-generated content, and evolving regulations are introducing new risks Why brand compliance is becoming more complex across regions, teams, and channels The role of DAM as a decisioning layer and AI control center How metadata is becoming foundational for scalable compliance automation The new roles emerging in marketing, including AI workflow and operations leaders This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up. Download the full report here: https://intelligencebank.com/content-marketing-trends-report/

How quickly you grab attention on social media can be the key to scaling your business. In this first episode of the YAPCreator Replay, Hala Taha dives into content marketing and storytelling strategies, showing entrepreneurs how to create scroll-stopping videos that get their audience hooked and coming back for more. You'll hear insights from top content creators like GaryVee, Sean Cannell, and Alex Hormozi on crafting compelling content that turns viewers into loyal, engaged fans. In this episode, Hala will discuss:  (00:00) Introduction (00:49) Winning Attention with Thumbnails and Titles (03:12) GaryVee on the TikTokification of Social Media (09:17) How to Master the Curiosity Gap (11:41) Action-Based Hooks That Drive Retention (14:55) The Power of Storytelling to Boost Engagement (18:15) How to Craft Memorable Stories Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E291 with GaryVee: youngandprofiting.co/41DRxcd YAP E198 with Alex Hormozi: youngandprofiting.co/E198  YAP E198 with Alex Hormozi: youngandprofiting.co/ValueEquation YAP E278 with Sean Cannell: youngandprofiting.co/E278  YAP E279 with Sean Cannell: youngandprofiting.co/E279  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strategies powering online growth. You're still ahead of the curve if you tune in today, though. That's because, by the end of this episode, you'll know exactly where to focus your efforts, what you need to stop doing right now, and how to position yourself for big wins! I'll dive into the key steps of building a comprehensive social media strategy that serves and scales on the spot and in real-time. And you don't need to wait until you have something like 10,000 followers to start monetizing, either. From dos and don'ts to developing premium skills, I cover it all in this session. Join me to beat the crowd and master digital marketing in 2026! Show notes and more at SmartPassiveIncome.com/session915.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours. In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead. From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in speed-to-market and cultural relevance. If your team is still running 90-day campaign cycles while competitors are shipping in weeks, this framework will show you exactly what you're missing, and how to move faster without sacrificing quality. Chapters:00:00 - The Reverse-Engineered Playbook04:32 - Project Cheetah: 72 Hours to Viral09:15 - Moving Upmarket Without Losing Your Soul13:48 - Five Things Marketing Leaders Must Unlearn  This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to content marketing, I feel like there is WAY too much fear-mongering out there. I'm not sure if your inbox looks anything like mine, but it feels like Chicken Little- with all kinds of marketing "gurus" screaming that the sky is falling.  Well, I'm here to tell you that God is still on the throne. There is no need to freak out. Tried and true (and some cool new trends) are going to make content marketing in 2026 feel much less like screaming for attention and much more like sitting down to coffee with your best client, who you'd love to work with 900 times.  In this episode, I'm sharing what I'm actually seeing work in content marketing for 2026 and beyond, based on real data, real experience, and real conversations with business owners. Get the AI Input Guardrail Prompts (for free) and Take AI from an annoying intern to your most trusted assistant.  In this episode, I cover: Why SEO still works — but why lazy SEO absolutely does not What Google's helpful content updates really changed (and what they didn't) How content marketing is shifting from quantity to quality and experience Why fewer clicks can still mean better lead generation How to think about SEO and content marketing in a way that saves time instead of creating more work Why traffic alone can't be the only goal if you want more sales Where AI actually fits into content marketing — and where it doesn't How to use your experience and wins to create content that builds trust and converts This episode is for you if you're trying to: Build a time-saving content marketing strategy Generate leads from your website without burning out Use SEO in a way that supports long-term growth Create content that leads to more sales, not just more traffic Stop chasing trends and start focusing on what actually works If you've been wondering whether content marketing is still worth the effort, or how to simplify your SEO and lead generation strategy moving forward, this episode will help you cut through the noise and move forward with clarity.

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she's intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains why fundamentals still outperform hype and how brands can build longevity instead of chasing short-term momentum. This episode is for entrepreneurs, creators, and business owners who want sustainable visibility, stronger relationships, and marketing strategies that work across every season of business. Topics Covered Why most marketing trends don't last The difference between momentum and longevity Community-led marketing and why it's the future Thought leadership vs performance-based content Why owned audiences matter more than algorithms Trends Michelle is intentionally ignoring in 2026 Why virality does not equal business growth How clarity, consistency, and trust still win Building a visibility ecosystem instead of chasing platforms Key Takeaways Trends are loud, but foundations compound quietly Community creates trust, referrals, and long-term growth Decision-makers buy clarity, not aesthetics Owned audiences protect your business from platform shifts Mastery on one platform beats being everywhere Fundamentals never go out of style Who This Episode Is For Entrepreneurs planning for 2026 growth Creators tired of chasing trends and burning out Business owners focused on long-term visibility Brands ready to build community, not just content Leaders who want marketing strategies that last If you want support building a sustainable visibility strategy and community-led ecosystem, join the Collective for ongoing proximity, strategy, and feedback. Make sure to follow Social Media Decoded so you don't miss future episodes on visibility, marketing, and brand growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.You'll learn:- The "algebra problem" of AI adoption- How to save your design team 80% of their time- Why the gap between marketers who use AI well and those who don't is widening fast.- How to use an LLM scoring system to pre-review documents for you- The dangerous trend of "AI Marketer" job titles- What's really in store for the future of video+AI Key Moments:00:00 — Why AI Hasn't Improved Creative Output Yet02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them07:27 — Nir's Background: AI PhD to Lightricks and FaceTune09:46 — What Used to Take Weeks Now Takes Minutes13:35 — Why Automating Everything Failed Miserably16:38 — Start with What People Hate Doing20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 8521:43 — Train Your LLM to Be Mean, Not Nice23:32 — Building Custom GPTs with Company Guidelines26:30 — The Pitfall: Using AI to Please Leadership28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)34:41 — AI Won't Replace Creatives, But This Will37:04 — The Two Critical Skills: Prompting and Curation37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)42:47 — What CMOs Should Be Asking Their Teams46:20 — Why "AI Marketer" Is LinkedIn Fluff This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to grow your pet business in 2026? In this short, actionable episode, Tori Mistick is breaking down three marketing trends petpreneurs need to pay attention to right now... especially if you want to stand out in a world full of AI-generated content! You'll learn why live streaming is one of the few truly AI-proof marketing tools, how video podcasting boosts discovery on YouTube and Spotify, and why getting clear on your "why" builds stronger community, trust, and long-term growth. If you're a pet business owner who wants to stay visible, relevant, and human in 2026, this episode is for you. In this episode, I cover: Why live streaming builds trust (and why AI can't compete) How to start live streaming without overcomplicating it Why video podcasts are exploding on YouTube and Spotify Tools I use to record professional video podcasts from home How leading with your "why" creates superfans and loyalty Tools I reference: eCamm Live Wear Wag Repeat Society Vault 

Discover the Top 5 Marketing Trends to watch in 2026—each starting with the letter R. From building an empire to creating real-time content, learn how to market with strategy, build trust, and turn your content into cash. Whether you're scaling a service, product, or digital offer, this episode helps you market like a CEO (not a content creator on a hamster wheel). Let's go!Click play to hear all of this and:[00:02] Why long-term thinking beats short-term wins—and why most business owners miss this[00:53] Early marketing roots: from childhood jingles to a wildly successful garage sale[01:52] The power of memorable marketing—and how every trend starts with "R"[03:55] How influencers are shifting from paid content to brand ownership—and what that means for small business owners[04:55] A real-world case study: how a lifestyle creator launched a sold-out fragrance line using personal content[06:04] How service-based entrepreneurs are turning influence into income with scalable digital offers[07:07] Marketing Trend #1: “Royalty” – How to create an empire using personal contentListen to Related Episodes:Old School Marketing Tactics, New School ResultsDitch Fear Tactics—Here's How to Market with PositivityFour Secrets to Unstoppable Marketing

Send us a textInstagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void.This is not your fault.In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two massive studies that analyzed more than 44 million posts and nearly 2 million accounts.You will learn why reach is down, why competition is up, and why this shift is secretly the best opportunity small businesses have had in years.What You'll Learn 00:00 – Why Instagram feels harder right now 03:02 – What two major studies reveal about reach, Reels, and competition 08:10 – Why more content means less average reach 09:27 – How the algorithm has shifted toward recommendations and DMs 12:21 – Why small accounts are growing faster than big ones 16:06 – What resonance over reach really means for your business 17:01 – Why views and income are not the same thing 15:09 – How I grew my business by 300 percent with lower average views 20:11 – Why niche content now beats broad content 20:41 – How shareable content wins in 2026 24:00 – Why community matters more than ever 24:56 – Why Reels still matter and how to think about them differently 25:51 – The three strategic takeaways you need to focus on this year Resources MentionedJoin the Hot Reels VIP Waitlist: Free Guide: Monetize Your IG Guide: WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Marketing is shifting — and many brands feel it, even if they can't yet name it. In this episode, Sonia Thompson speaks with Bennie F. Johnson, CEO of the American Marketing Association, about the AMA 2026 Marketing Trends shaping the future of modern marketing and growth marketing. They unpack how trust in marketing, AI in marketing, and audience fragmentation are rewriting the rules of growth — driving up customer acquisition costs, raising expectations for relevance, and reshaping how brands build credibility in identity-driven communities. Drawing on insights from the AMA's 2026 Future Trends in Marketing research, this conversation explores what's changing beneath the surface — from responsible artificial intelligence, inclusive leadership, and evolving workforce models to the implications for growth strategy in today's complex marketing environment.

What should businesses focus on as marketing evolves in 2026? In this solo episode, John Jantsch breaks down 6 marketing trends that will shape 2026, from the growing importance of local SEO and customer retention to the rise of trust-based micro-influencers and authentic content. You'll learn why "real" is replacing viral, how mischief can become a marketing strategy, and why being genuinely helpful is the future of search. This episode offers practical guidance for small businesses and marketers looking to stay relevant, visible, and trusted in a rapidly changing landscape. Today we discussed: 00:00 Start 01:09 Intro 01:58 Local Advantage 04:45 Real is the New Viral 07:26 Mischief Marketing 08:43 Retention is the New Acquisition 10:30 Trust Brokers and Micro-Influencers 12:11 Be the Answer – Helpful Search Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

The most future-ready marketing leaders aren't the ones chasing trends… they're the ones who can reinvent themselves every time the industry changes.Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she's redesigning her marketing org around agents, automation, and new workflows.Michelle also shares early results from Alteryx's AI experiments, how she's rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand. Key Moments:  00:00 – How to Stay Relevant Through Every Tech Shift03:42 – A Career Spanning Web1, Cloud, SaaS, and AI06:58 – Curiosity Is the Ultimate Career Advantage10:12 – When Leaders Should Tinker and When to Delegate13:28 – Building a Marketing Culture That Experiments16:41 – Why AI Is About Judgment, Not Just Automation20:07 – Inside an AI-Powered SDR Outbound Workflow23:34 – Do AI Agents Replace People or Elevate Them26:58 – Upskilling Teams in an AI-Driven Organization30:17 – Why Most AI Content Fails to Break Through33:36 – How to Stand Out in a Noisy B2B Market36:52 – Why Enterprise Brands Lose Touch With End Users39:48 – How Alteryx Built a 700,000-Person Community43:06 – Turning Community Into Competition and Learning46:32 – Early AI Wins That Drive Real Pipeline Impact  This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast