Podcasts about marketing trends

"Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies. They also highlight the need to implement AI technology, understand the difference between cash flow, revenue, and profit, build a flexible and scalable marketing team, and diversify marketing channels. The CMOs stress the importance of effective communication with CEOs and the benefits of implementing the traction model for marketing. Overall, the CMOs provide practical advice and strategies for achieving marketing success.   Website: https://notypicalmoments.com/ Facebook: https://www.facebook.com/NTMoments Instagram: https://www.instagram.com/notypicalmoments  TikTok: https://vm.tiktok.com/ZTduwDLJt Podcast: https://notypicalmoments.com/podcast/

Are you overwhelmed by social media marketing & not sure how to make it effective? Do you have a strategy for posting content?In this episode of The Business Ownership Podcast I interviewed  Karlyn Ankrom. She is the Founder of  Oh Snap! Social, international speaker and social media marketing instructor and trainer. Throughout this episode, Karlyn emphasizes the importance of defining and aligning your social media goals with your overall objectives. By focusing on your unique goals (not the goals of your competitors), you can filter out the noise, stay true to your brand, and build a meaningful connection with your target audience. But it doesn't end there. She uncovers the art of connecting the digital dots through strategic calls-to-action. Find out how to effectively place these prompts within your posts to guide your audience towards desired actions. Learn how to create a social media strategy that will help you optimize your digital content and maximize its impact.Check this out! Oh Snap! Social Resources: https://ohsnapsocial.com/resources/Karlyn Ankrom LinkedIn: https://www.linkedin.com/in/karlynankrom/ohsnapsocialkarlyn Instagram: https://www.instagram.com/ohsnapsocialkarlynBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done.I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans.Some of it won't be relevant, won't work for your audience and so don't get too stressed out, thinking you need to implement them all. Sit back, relax and listen to the trend predications and see if one or two of these might create that spark with something you might want to add to your plans next year…

WARC's David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer's Toolkit 2024. They discuss political polarisation, generative AI's evolution into content creation, and masculinity in crisis. Interested to learn more, click here to read the report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

We are halfway through Q4 and 2024 is right on the horizon, which means it's time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry.  ADDITIONAL RESOURCES: 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yellow pages books.

"You have to be in constant motion and that's a clear advantage of being at a startup." - Christy Maver Christy brings more than two decades of technology marketing and communications experience to Numenta while holding a BA in Economics from Princeton University. Previously, she launched analytics programs for the Retail and Healthcare industries as the Global Product Marketing Director of Analytics at Actian. Christy held a number of software marketing roles during her 13 years at IBM, where she managed user groups, produced live demos and developed big data video tutorials. She was also one of the founding members of IBM's thought leadership group: the IBM Institute for Business Value. In this interview, Christy and I discuss her experience and knowledge in technology marketing and how to adapt with industry trends. Website: https://numenta.com LinkedIn: https://www.linkedin.com/in/cmaver/ Instagram: https://www.instagram.com/cdmaver/ Facebook: https://www.facebook.com/christy.maver

"You have to be in constant motion and that's a clear advantage of being at a startup." - Christy Maver Christy brings more than two decades of technology marketing and communications experience to Numenta while holding a BA in Economics from Princeton University. Previously, she launched analytics programs for the Retail and Healthcare industries as the Global Product Marketing Director of Analytics at Actian. Christy held a number of software marketing roles during her 13 years at IBM, where she managed user groups, produced live demos and developed big data video tutorials. She was also one of the founding members of IBM's thought leadership group: the IBM Institute for Business Value. In this interview, Christy and I discuss her experience and knowledge in technology marketing and how to adapt with industry trends. Website: https://numenta.com LinkedIn: https://www.linkedin.com/in/cmaver/ Instagram: https://www.instagram.com/cdmaver/ Facebook: https://www.facebook.com/christy.maver

Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd Handy, the CRO of Sebpo, who identifies areas where margins can be improved.

"I believe that our differentiating factor [from our competition] is that greater mission for a catalyst for connection." - Madeline Sims Madeline Sims is a self-proclaimed seasoned generalist with a passion for building boundary-bursting, culture-driving brands, telling inspiring stories, and cultivating thriving communities. With a track record of success in brand optimization and marketing strategy, Mattie has demonstrated expertise in nurturing business development within the retail, hospitality, and gaming industries. Currently, Mattie leads Brand and Marketing at Rally, a pickleball lifestyle brand creating social-club venues focused on serving those leading an active social life, soon expanding across North America. Rally's first location in Charlotte, NC opened June 2023 and features indoor and outdoor pickleball courts alongside craft cocktail bars, elevated cuisine, and a specialty coffee bar. In this interview, we discuss Mattie's past and present experiences in digital marketing and strategy and the rising market of pickleball.  Website: https://www.mattiecragin.com/ LinkedIn: https://www.linkedin.com/in/madeline-sims-83385823/ Instagram: https://www.instagram.com/madelinesims_/

"I believe that our differentiating factor [from our competition] is that greater mission for a catalyst for connection." - Madeline Sims Madeline Sims is a self-proclaimed seasoned generalist with a passion for building boundary-bursting, culture-driving brands, telling inspiring stories, and cultivating thriving communities. With a track record of success in brand optimization and marketing strategy, Mattie has demonstrated expertise in nurturing business development within the retail, hospitality, and gaming industries. Currently, Mattie leads Brand and Marketing at Rally, a pickleball lifestyle brand creating social-club venues focused on serving those leading an active social life, soon expanding across North America. Rally's first location in Charlotte, NC opened June 2023 and features indoor and outdoor pickleball courts alongside craft cocktail bars, elevated cuisine, and a specialty coffee bar. In this interview, we discuss Mattie's past and present experiences in digital marketing and strategy and the rising market of pickleball.  Website: https://www.mattiecragin.com/ LinkedIn: https://www.linkedin.com/in/madeline-sims-83385823/ Instagram: https://www.instagram.com/madelinesims_/

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of Sales Acceleration Group, Kristie Jones.Kristie shared some common misconceptions and challenges she has observed in organizations that may not have a background in sales. The first is mis-hiring, where organizations don't understand the difference between different types of sales professionals (hunters, farmers, gatherers) and end up hiring the wrong fit.The second challenge is what Kristie calls "pimp the demo," where sales reps focus on showing and telling about their product without going through the necessary discovery process. She emphasized the importance of understanding the customer's needs and focusing on them before talking about the product.Kristie believes the relationship between sales and marketing is not as tight as it should be. She sees marketing as the warm-up act for sales, creating brand awareness and setting the stage for the sales team to close the deal.Key Points from the Episode:Challenges faced by tech founders in sales and marketingImportance of having a defined sales strategyCurrent environment for attracting sales talentBest practices for hiring sales repsMisconceptions and challenges in hiring sales professionalsImportance of understanding customer needs before showcasing the productRelationship between sales and marketingTrends and mistakes in sales and marketing collaborationImportance of marketing as a warm-up act for salesAbout Kristie Jones:Kristie Jones is a renowned expert in sales and customer success, offering invaluable guidance to companies aiming to enhance their revenue streams and expand their operations. In 2016, she founded Sales Acceleration Group, becoming a pivotal figure for owners and founders seeking to boost their profits, reduce churn, and facilitate rapid scalability. With over 20 years of experience as a SaaS startup sales leader and consultant, Kristie brings a wealth of knowledge to her clients, assisting them in areas ranging from sales strategies and processes to the recruitment and training of sales and customer success representatives. Over the past seven years, she has exclusively collaborated with more than 50 VC-backed and bootstrapped founders, helping them refine their sales processes, recruit top sales talent, and serve as a fractional or interim sales leader. Kristie's expertise has led her to present at various prestigious events and appear on numerous podcasts, solidifying her reputation as a respected authority in the field of sales and customer success.About Sales Acceleration Group:Sales Acceleration Group stands as a beacon for companies looking for transformative sales solutions. They specialize in providing expert sales guidance, strategic insights, and streamlined processes, the group empowers businesses to boost their sales efforts effectively. One of their key focuses is instilling discipline within sales processes, addressing common hurdles like lack of documentation and adherence. By establishing formal prospecting, negotiation, pipeline management, and hiring practices, they cultivate a culture of accountability within organizations, facilitating remarkable turnarounds. With a direct and honest communication style, Sales Acceleration Group ensures compatibility with their clients. They emphasize the importance of internal readiness, offering a candid assessment of a company's preparedness for their services. This approach...

Ready to make your annual marketing plan not only manageable but also incredibly effective? Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let's tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey. Together, we'll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective.We'll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan. You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process. Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session. Are you set to smash those revenue targets and make your marketing plan a resounding success? Then let's get started!Quarterly marketing plan.Annual Planning SessionDiscount: PODCAST95Join the FREE live workshop to craft your killer lead magnet on November 14 at 12pm CST. Save your seat here.Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode

Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers. Hosted on Acast. See acast.com/privacy for more information.

Increased production and decreased timelines. Who wouldn't want that? While AI can represent a massive leverage for organizations, many professionals are still struggling to embrace it or can't seem to understand how to use it properly. Thus, it's the responsibility of sales leaders to educate their teams on its capabilities, as well as integrating AI into their current workflow.AI tools like chatGPT have the power to help you 2x, 3x, or even 10x your output. There is no excuse not to incorporate AI into your organization. And with that in mind, today, we're joined by Mike Begg, Co-Founder & CEO of AMZ Advisors, an eCommerce consultancy firm, to discuss how AI is changing the game, which trends he foresees moving forward, and how to adapt to the new business landscape as we approach 2024. Time stamps:(00:00) Intro(00:42) Increasing output with AI(06:49) What holds people back from using AI(11:58) How to do quality at scale with AI(16:55) Training your team to embrace AI(18:42) Shifting from outbound to inbound(23:24) Content ownership and ethical concerns(26:21) Where to find Mike(27:06) Outro Quotes:“The more content you put out there, the faster you're gonna learn what your customer likes, what they don't like. And if you're able to do it with great volume, you're shortening the learning curve.”“When you make it feel like people are buying into the idea versus it being forced on them, you get way better results.”“In the foreseeable future, there's no way AI is ever gonna be able to replicate the creativity of an individual.““If you're in a role that is either relationship-based (sales, relationship management…), or creative-based (marketing, design…), you're always gonna have an opportunity or a job.“Every piece of content that exists is just a riff on another piece of content.” ______________________________________________ Join our AI Sales Prompt Pro - Notion community here: https://skaled.com/insights/ai-sales-prompt-pro/ Registrations are OPEN for ‘Sales AI Unleashed', a webinar series w/ Kevin Dorsey. Join 1000+ sales leaders who are mastering AI and chatGPT during our free live sessions. Sign up here: https://bit.ly/sales-ai-unleashed-series Connect with Mike Begg:LinkedIn: https://linkedin.com/in/mbegg/Website: https://amzadvisers.com If you're a leader and want to integrate AI into your org - book some time with me to talk about how we can build a custom system for your needs:https://savvycal.com/Jake-Dunlap/modern-leader Hit the subscribe button on your favorite podcast player so you don't miss the next episode. Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn:https://bit.ly/modern-leader-newsletter Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com

Scott Harkey, Founder and CEO of The Harkey Group, dives into marketing trends for 2024. In a world dominated by algorithms, political divisiveness, and negativity, consumers are tired and increasingly looking for more human connections. For brands, this presents an opportunity to stand out, inspire, and make a positive impact by embracing values that align with the deeper aspirations of their audience. Today, Scott discusses American values and marketing trends for 2024. Show NotesConnect With:Scott Harkey: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Experience creates connections between us and the consumer. It's all about the experience." - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company's marketing strategy and growth. With his deep understanding of the market and his passion for the sports of table tennis and pickleball, Tom has played a key role in establishing JOOLA as a leading brand in both sports. Tom's past work experiences include lead marketing roles for several successful tech startups, where he honed his skills in digital marketing, brand building, and product development. His experience in these areas has been instrumental in JOOLA's growth, as he has successfully implemented innovative marketing campaigns and brought new and exciting products to market. In this interview we contemplate the rising popularity of pickleball and Tom's experience in digital marketing for the rapidly growing market.  Website: https://joolausa.com/ LinkedIn: https://www.linkedin.com/in/envizion/ Instagram: https://www.instagram.com/envizion Facebook: https://www.facebook.com/envizion

Understanding the affluent investor's preferences is more crucial than ever. Advisors continue to leverage digital tools to enhance their marketing and client relationships, yet personal relationships remain a necessity. Our goal in our most recent affluent research is to help you make the right, research-based decisions for your business in the months and years to come. Check out this episode of the Stephen and Kevin show to learn about 5 affluent trends you need to know going into 2024. Want all the juicy details? Check out our full research here: oechsli.com/research Big shoutout to Allianz for sponsoring this episode! For more on what they offer, hit up: oechsli.com/azl

"Experience creates connections between us and the consumer. It's all about the experience." - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company's marketing strategy and growth. With his deep understanding of the market and his passion for the sports of table tennis and pickleball, Tom has played a key role in establishing JOOLA as a leading brand in both sports. Tom's past work experiences include lead marketing roles for several successful tech startups, where he honed his skills in digital marketing, brand building, and product development. His experience in these areas has been instrumental in JOOLA's growth, as he has successfully implemented innovative marketing campaigns and brought new and exciting products to market. In this interview we contemplate the rising popularity of pickleball and Tom's experience in digital marketing for the rapidly growing market.  Website: https://joolausa.com/ LinkedIn: https://www.linkedin.com/in/envizion/ Instagram: https://www.instagram.com/envizion Facebook: https://www.facebook.com/envizion

2024 Healthcare Marketing Trends Paul Fahey returns to share highlights from Smith & Jones' 2024 Healthcare Marketing Trends Report. When he says it's the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Join us for an insightful podcast episode as we sit down with Marle Mae, a distinguished social media strategist from the Philippines, to unveil the untapped potential of "The Social Media Strategy You Didn't Know You Needed."  Whether you're a seasoned marketer or just dipping your toes into the digital waters, Marle's insights will transform the way you approach social media. Dive into the latest trends, the power of authentic storytelling, and the secrets to navigating platforms to boost your social media game.  Get ready to supercharge your online presence and discover a winning strategy that can take your personal or professional brand to new heights. Tune in now for a game-changing conversation with Marle Mae!   Show Notes: Connect with Marle Mae and Pray.com: Marle Mae Instagram Marle Mae LinkedIn  Marle Mae Facebook  Pray.com Connect with Aaron Magnuson: Aaron Magnuson Facebook Aaron Magnuson Twitter Aaron Magnuson Instagram Aaron Magnuson LinkedIn Aaron Magnuson Clubhouse Aaron Magnuson TikTok Connect with DK Hammonds: DK Hammonds Instagram DK Hammonds Facebook  DK Hammonds Twitter DK Hammonds YouTube  Social Media Church Discord This episode is sponsored by Churchpress.co, the leading website platform trusted by churches and religious organizations worldwide. Also brought to you by Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing.

"In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we're not engaging our empathetic selves, that's when the copy feels flat." - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company designed to help first-time and experienced authors alike through the writing, publishing, and marketing process so they can get their books published and build a loyal readership and a long-term career as an author. Morgan believes that even an unknown debut author with no connections, platform, or following truly can sell tens of thousands of copies of a book, gather thousands of reviews, and attract fans of their work that will come back for more, year-after-year. In this interview we discuss Morgan's passion and her journey to get where she's at now in this industry.  Website: https://paperravenbooks.com/ LinkedIn: https://www.linkedin.com/in/morgan-gist-macdonald/ Instagram: https://www.instagram.com/paperravenbooksllc/?igshid=YmMyMTA2M2Y%3D Facebook: https://www.facebook.com/PaperRavenBooks

"In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we're not engaging our empathetic selves, that's when the copy feels flat." - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company designed to help first-time and experienced authors alike through the writing, publishing, and marketing process so they can get their books published and build a loyal readership and a long-term career as an author. Morgan believes that even an unknown debut author with no connections, platform, or following truly can sell tens of thousands of copies of a book, gather thousands of reviews, and attract fans of their work that will come back for more, year-after-year. In this interview we discuss Morgan's passion and her journey to get where she's at now in this industry.  Website: https://paperravenbooks.com/ LinkedIn: https://www.linkedin.com/in/morgan-gist-macdonald/ Instagram: https://www.instagram.com/paperravenbooksllc/?igshid=YmMyMTA2M2Y%3D Facebook: https://www.facebook.com/PaperRavenBooks

Taylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.

Discover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend! Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy!  

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don't hesitate to email: andrew@notypicalmoments.co   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“[Success comes from] being content with where things are right now… and not always looking into the future.” -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga's mindfulness, meditation, and philosophy as a new life direction. Now a yoga instructor himself, he owns Amazing Yoga in Pittsburgh, Pennsylvania with his wife. In this interview we discuss this journey and his book, The Point After: How One Resilient Kicker Learned There Was More to Life Than the NFL. Website: https://www.seanconley.net/the-point-after LinkedIn: https://www.linkedin.com/in/sean-conley-870307201/ Instagram: https://www.instagram.com/amazingyoga/ Facebook: https://www.facebook.com/profile.php?id=100062113281026

“[Success comes from] being content with where things are right now… and not always looking into the future.” -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga's mindfulness, meditation, and philosophy as a new life direction. Now a yoga instructor himself, he owns Amazing Yoga in Pittsburgh, Pennsylvania with his wife. In this interview we discuss this journey and his book, The Point After: How One Resilient Kicker Learned There Was More to Life Than the NFL. Website: https://www.seanconley.net/the-point-after LinkedIn: https://www.linkedin.com/in/sean-conley-870307201/ Instagram: https://www.instagram.com/amazingyoga/ Facebook: https://www.facebook.com/profile.php?id=100062113281026

Dr. Bruno Cignacco, a seasoned consultant and international speaker, is on a mission to transform businesses into compassionate, profit-driven entities. With a strong focus on human-oriented training, he partners with organizations committed to positive global change.   In his dual roles, Bruno simplifies intricate international trade transactions, democratizing access for companies. His impressive career spans diverse topics, including social marketing, negotiation, and customer service. As an accomplished author and university lecturer for over 20 years, he has impacted thousands of students, entrepreneurs, and executives.   Bruno's Senior Fellow title from the Higher Education Academy underscores his dedication to education, while his research in social business and marketing propels these fields forward. Tune in to explore his incredible journey on the Fearless Freedom with Dr. G podcast.   Learn more about Bruno here: http://www.brunocignacco.com/ Guest Bio: Dr. Bruno Roque Cignacco (PhD) is an international speaker, university professor, researcher, and business consultant. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is a best-selling author; his books were published in different languages. His new book is titled "The Art of Compassionate Business" (Routledge).   ___________________ Subscribe to this podcast and download your favorite episodes to listen to later:       ⚕️ Are you a woman healthcare professional who is struggling to juggle everything in your personal and professional life?  

Today on our show, we're jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we're joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/) Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Paul Fahey returns to share highlights from Smith & Jones' 2024 Healthcare Marketing Trends Report. When he says it's the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)See omnystudio.com/listener for privacy information.

“When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen.” -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is inducted as a member of the National Association of Experts, Writers, and Speakers. She is the author of the book Stressless Success: The Surprising Secrets to a Life of Passion, Purpose and Prosperity. Janet created the acclaimed Accelerated High Performance Program and the emPower3 Leadership + Lifestyle Retreats to empower others to break negative patterns and achieve greater success. In this interview we discuss Janet's journey and her motivations to get to this point. Website: https://www.sanaview.com/meet-janet/ LinkedIn: https://www.linkedin.com/in/janetmckee/ Facebook: https://www.facebook.com/JanetMcKeefan

“When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen.” -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is inducted as a member of the National Association of Experts, Writers, and Speakers. She is the author of the book Stressless Success: The Surprising Secrets to a Life of Passion, Purpose and Prosperity. Janet created the acclaimed Accelerated High Performance Program and the emPower3 Leadership + Lifestyle Retreats to empower others to break negative patterns and achieve greater success. In this interview we discuss Janet's journey and her motivations to get to this point. Website: https://www.sanaview.com/meet-janet/ LinkedIn: https://www.linkedin.com/in/janetmckee/ Facebook: https://www.facebook.com/JanetMcKeefan

“When you're successful, you can open up doors for other people, you can encourage young people… the sky is really the limit.” -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is the co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging. In this interview, we will cover Carrie's book, her inspiration for it, and a lot of industry questions. Website: https://www.buildingbrandcommunities.com/ LinkedIn: https://www.linkedin.com/in/carriemelissajones/

“When you're successful, you can open up doors for other people, you can encourage young people… the sky is really the limit.” -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is the co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging. In this interview, we will cover Carrie's book, her inspiration for it, and a lot of industry questions. Website: https://www.buildingbrandcommunities.com/ LinkedIn: https://www.linkedin.com/in/carriemelissajones/

On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.

Episode 177 - Personal Branding, Marketing Trends, Social Media and More  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!  

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads.At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.

“I think there's so many ways that we're going to find that [AI] augments things versus takes people out of jobs.” -Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at No Typical Moments, speaks with Andrew about new AI tools such as ReadAI for meeting annotations and analytics, Qlip.ai for editing audio and video recordings into clips, Midjourney, and new ways to use ChatGPT in business including the differences between ChatGPT and ChatGPT 4. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/krispalouda/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“You are your asset and if you don't build on that asset and make it more interesting, more creative, more valuable… you will have atrophy in your career and in your life.” -Mark DeLuzio Mark DeLuzio, President & CEO of Lean Horizons Consulting, LLC is known as a pioneer of Lean and the principal architect of the Danaher Business System (DBS). He serves as a trusted advisor to senior leaders in global organizations whose financial and operational metrics have flatlined. Leveraging his unmatched and inventive experience, DeLuzio helps them think differently about how to optimize their approach system-wide. In this interview, we discuss his book, Flatlined: Why Lean Transformations Fail and What To Do About It, the topics it covers, and how Mark got to where he is today. Website: https://markdeluzio.com/

Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery.Episode Highlights:Entrepreneurs often create marketing messages in isolation without considering the input of their team.Involving stakeholders in the marketing messaging process is crucial for consistent and effective messaging.Stakeholders include employees, department heads, sales, customer support, and operations personnel.Sarah emphasizes early stakeholder involvement's importance in aligning messaging with company goals.Consistent messaging across all channels ensures authenticity and credibility.Risks of lacking stakeholder buy-in include inconsistent messaging, loss of credibility, and missed opportunities.Maintaining stakeholder buy-in involves clear communication, addressing concerns, and aligning with organization goals.

Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of their consumers. Today, Benjamin and Scott discuss their thoughts on the top brand marketing trends for 2023. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, if you copy what other successful companies do, you won't stand out. Learn how to break through the noise with original content as we review the marketing book, Purple Cow.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five episodes on Artificial Intelligence and comes to her own conclusions. This final episode in our summerlong series offers practical suggestions on what those in the media, advertising, and marketing industries should be doing right now. (Spoiler alert: Gordon admits to cloning himself and lists a few sites where listeners can try it out.)

In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.

2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year.  Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja.com/podcast/extra-019/ Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/

In this episode of Out of The Box With Christine, we dive into the world of "Smarketing," where smart marketing meets brilliant strategies. Join us as we uncover the latest game-changing marketing trends that you need to know about! We're thrilled to have our special guest, Nathan Yeung from FindYourAudience.online, sharing his invaluable insights and expertise. Get ready to revolutionize your marketing game – hit that play button and let's embark on a journey to supercharge your Smarketing strategies! This Episode Brought To You By: http://www.HowDoICreateAPodcast.com - Learn How You Can Create Your Podcast in 30 Days or Less! LINKS: http://www.OutofTheBoxWithChristine.com http://www.ChristineBlosdale.com http://www.FindYourAudeince.online #marketing #podcast

By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.Tune in to learn:What is OpenAI? (2:20)What makes OpenAI different? (5:18)How OpenAI's branding message has changed or not (9:00)Exploring the use cases for ChatGPT (17:30)Rolling out an app (22:55)Staying differentiated (24:20)Measuring the success of OpenAI (28:30)Expanding to new countries and territories (30:50)Communities that form around AI technology (37:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor's objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there's some new technology popping up on the market every single day.  With so much changing, it's hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I'll be honest -- I've definitely been pushed out of my comfort zone as I've implemented some of these new marketing trends in my own business.  Doing something new is always a little bit scary, but I've found that when you're open to it, and are willing to spend a little time learning, then it's more than worth it in the long run.  And here's the good news, sweet friend. I've done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I've tested out each and every one of them for you.  I've done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I'm sure you're curious about – and I'm sharing it all in this episode.  So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."