Differentiate or Die: Secrets of Silicon Valley

What is the most effective positioning strategy for winning in a commodity market? How do you compete... The post Differentiate or Die: Compete to Win in a Commodity B2B Tech Market appeared first on Firebrick Consulting.

Good positioning has deep transformative impact. The post Michael Nevins: Landing the US Market, a European perspective appeared first on Firebrick Consulting.

How do you create B2B tech presentations that your sales team actually uses... The post Differentiate or Die: The World’s Best B2B Tech Presentation appeared first on Firebrick Consulting.

You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out? The post Katey Mokelke: Hitting the bullseye with Positioning appeared first on Firebrick Consulting.

How does a company retake its rightful position in the market? The post Laura Dunbar: Positioning to recapture market leadership appeared first on Firebrick Consulting.

Over the past 20 years, Firebrick has been at ground-zero in the formation of multiple B2B tech categories... The post Differentiate or Die: Category creation? appeared first on Firebrick Consulting.

After working with more than 400 B2B tech companies, Firebrick Partner... The post Differentiate or Die: 3 Keys to Run Successful Positioning appeared first on Firebrick Consulting.

Think positioning is just a marketing exercise? Think again. Heidi Melin, Chief Marketing Officer... The post Heidi Melin: The Power of Positioning, Why hire an outside agency appeared first on Firebrick Consulting.

What does it take to create a new market category? We asked David Hughes, founder and CEO... The post David Hughes: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.

Jason Hoffman is one of B2B tech industry's leading futurists and pioneers of today's... The post Jason Hoffman: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.

Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec... The post Pete Daffern: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.

CEO Bill Connor was brought into SonicWall to turn around the 28-year-old cybersecurity company... The post Bill Conner: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.

Is your company pitch 36 slides of techno jargon? Are executive buyers turned off by your geek speak? The post Differentiate or Die: Stop the Geek Speak appeared first on Firebrick Consulting.

Is your positioning winning or losing? How do.you know? What are the metrics for success? The post Differentiate or Die: Is your positioning winning or losing? appeared first on Firebrick Consulting.

B2B Positioning: Whose job is it anyway? Who in your B2B tech company is responsible for positioning? The post Differentiate or Die: B2B Positioning, CEO or CMO agenda? appeared first on Firebrick Consulting.

What is the difference between branding and positioning? If I am a B2B tech company, do I need both? The post Differentiate or Die: Positioning vs. Branding, clearing up the confusion appeared first on Firebrick Consulting.

Listen to the first in our podcast series about the keys to creating powerful B2B tech positioning stories. The post Differentiate or Die: Symptoms you have a positioning problem appeared first on Firebrick Consulting.