Podcasts about differentiate

Take your veterinary dentistry expertise further — claim $100 off any online course with code START26! Start learning from top experts today: https://internationalveterinarydentistryinstitute.org/veterinary-dental-online-webinars-courses-discount/?utm_source=podcast&utm_medium=podcastlink&utm_campaign=start26  —------------------------------------------------------------------- Host: Dr. Brett Beckman, DVM, FAVD, DAVDC, DAAPM In this episode of The Vet Dental Show, Dr. Victoria Lukasik, DVM, DACVAA,  discusses the nuances of anesthesia monitoring, focusing on a case study involving a Siberian Husky with a fractured canine. They delve into recognizing and managing hypotension, troubleshooting capnogram waveforms, and addressing potential causes of hyperthermia during dental procedures. Learn practical strategies to ensure patient safety and optimize anesthetic outcomes. What You'll Learn:  ✅ Recognize dilutional patterns on capnograms and troubleshoot potential leaks.  ✅ Understand how to interpret systolic, diastolic, and mean blood pressure readings.  ✅ Master techniques for managing hypotension in anesthetized patients.  ✅ Differentiate between drug-induced fever and malignant hyperthermia.  ✅ Discover appropriate responses to hyperthermia based on potential causes. ✅ Simplify strategies for maintaining optimal body temperature during procedures. Key Takeaways:  ✅ The capnogram waveform should resemble "elephants following elephants," with a flat plateau indicating proper CO2 levels.  ✅ The diastolic blood pressure should be 30-40 mmHg below the systolic pressure; a wider difference may indicate diastolic hypotension.  ✅ Nordic breeds are physiologically adapted to generate and retain heat, making them prone to hyperthermia under anesthesia.  ✅ Drug-induced fevers can reset the thermal regulatory center in the brain, leading to elevated body temperatures.  ✅ Addressing airway issues, such as faulty endotracheal tube cuffs, is crucial for maintaining adequate ventilation and preventing complications. —------------------------------------------------------------------- Explore Dr. Beckman's complete library of veterinary dentistry courses and CE resources! Save $100 on any online course with code START26! https://internationalveterinarydentistryinstitute.org/veterinary-dental-online-webinars-courses-discount/?utm_source=podcast&utm_medium=podcastlink&utm_campaign=start26  —------------------------------------------------------------------- Questions? Leave a comment below with your thoughts, experiences, or cases related to veterinary dentistry! —------------------------------------------------------------------- KEYWORDS: Veterinary Dentistry, IVDI, Brett Beckman, Dog Dental Care, Cat Dental Care, VetTech Tips, Animal Health, Veterinary Education, Veterinary Dental Practitioner Program, Vet Dental Show, Anesthesia Monitoring, Hypotension, Hyperthermia, Capnography, Endotracheal Tube, Malignant Hyperthermia, Drug-Induced Fever

On this accredited episode of NP Pulse: The Voice of the Nurse Practitioner®️, join esteemed faculty as they discuss the complex and often misunderstood condition of vasculitis. Explore the diagnostic challenges and strategies to support effective management of this condition to better enhance your practice while serving your patients well. Upon successful completion of this podcast, you will be able to: Differentiate common presentations of vasculitis from more routine primary care conditions. Apply evidence-based clinical reasoning to determine when suspected vasculitis requires referral to a specialist. Develop an appropriate referral plan, including patient communication and necessary diagnostic workup prior to specialty evaluation. A participation code will be provided at the END of the podcast — make sure to write this code down. Once you have listened to the podcast and have the participation code, return to this activity in the AANP CE Center. Click on the "Next Steps" button of the activity and: Enter the participation code that was provided. Complete the activity evaluation. This will award your continuing education (CE) credit and certificate of completion. .97 CE will be available through Dec. 31, 2027. Podcast Resources: https://vasculitisfoundation.org/

Welcome to episode 308 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to discuss the importance of planning effective marketing strategies for small and midsize law firms. They focus on the Brand Realization Program, which helps firms identify their unique selling points and core values to create impactful marketing strategies. Eric highlights the significance of differentiation, client feedback for continuous improvement, creating memorable brand identities, and standing out without excessive spending. The discussion emphasizes the need for firms to articulate their unique value propositions and differentiate themselves from competitors by focusing on authenticity and purpose. What you'll learn about in this episode:   1. Planning effective marketing strategies for small and midsize law firms involves: - Identifying unique selling points and core values - Creating impactful marketing strategies that resonate with target audiences 2. Small law firms need to: - Clearly articulate their unique value propositions - Differentiate themselves from larger competitors 3. Soliciting client feedback is crucial for law firms to: - Continuously improve - Leverage genuine client experiences over self-promotion 4. Memorable brand names and workshops can help firms: - Create distinct brand identities - Make informed marketing decisions 5. Enhancing competitive edge and market presence requires law firms to: - Focus on authenticity, purpose, and differentiation - Stand out without excessive spending Resources:  Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

If stress or discomfort sends you into overthinking, numbing, or trying to fix what you can't control… If certain habits feel automatic no matter how much you try to change them… You're not alone, and your brain is more trainable than you think. In this episode, Dr. Alison Cook sits down with Dr. Jud Brewer—psychiatrist, neuroscientist, and New York Times best-selling author who specializes in habit change and mindfulness.  They unpack why we get stuck in these loops and a simple practice to steady your soul. Instead of relying on willpower or self-judgment, this conversation invites you to: Notice your inner patterns with kindness Differentiate discomfort from distress Understand the habit loops that drive anxiety, worry, or overthinking Apply the #1 tool to help you create real, lasting change Deepen your connection to God This episode is a grounding companion for anyone navigating stress, emotional triggers, or the pull toward old coping strategies—especially in seasons that stir up more than we expect.

Understanding the Foundations of Criminal Law: Actus Reus and Mens ReaThis conversation delves into the intricacies of criminal law, focusing on how society allocates blame and the importance of proportionality in punishment. It emphasizes the need for a moral framework that ensures that the severity of punishment corresponds to the level of blameworthiness of the crime committed.In the realm of criminal law, two foundational concepts stand as pillars: actus reus and mens rea. These Latin terms translate to "guilty act" and "guilty mind," respectively, and they form the bedrock of legal analysis in determining criminal liability. Understanding these principles is crucial for anyone navigating the complexities of the justice system.Actus Reus: The Guilty ActActus reus refers to the physical act of committing a crime. It is not merely about the action itself but the voluntariness of that action. The law distinguishes between voluntary acts and involuntary movements, such as reflexes or actions taken while unconscious. A crime requires a conscious, voluntary act that results in social harm. However, actus reus can also manifest as an omission, where a failure to act constitutes a crime if there is a legal duty to do so.Mens Rea: The Guilty MindMens rea, on the other hand, delves into the mental state of the defendant at the time of the crime. It assesses the intent or knowledge behind the act. The Model Penal Code categorizes mens rea into four levels: purposely, knowingly, recklessly, and negligently. Each level reflects a different degree of culpability, influencing the severity of the charge and potential punishment.Application in Criminal OffensesThese principles are applied across various criminal offenses, from homicide to theft and inchoate crimes like attempt and conspiracy. In homicide cases, for instance, the presence of malice aforethought—an intent to kill or cause serious harm—elevates the crime to murder. In theft, the distinction between larceny, embezzlement, and false pretenses hinges on how the property was obtained and the intent behind it.Balancing Justice and RightsCriminal law is not just about punishment; it is a delicate balance between enforcing justice and protecting individual rights. The interplay of actus reus and mens rea ensures that only those who act with a guilty mind and commit a guilty act are held accountable. This framework reflects society's values of autonomy, responsibility, and proportionality in the face of wrongdoing.As we navigate the complexities of modern law, these ancient pillars continue to guide our understanding of criminal liability. They remind us that justice is not just about retribution but about ensuring fairness and protecting the rights of all individuals.TakeawaysCriminal law reflects societal values and norms.Proportionality is a key principle in criminal law.Differentiate between murder and manslaughter based on moral blameworthiness.Punishments should align with the severity of the crime.Understanding blame is crucial in legal contexts.The moral implications of legal decisions are significant.Society's condemnation is reflected in legal punishments.Legal doctrines are designed to uphold justice and fairness.The study of criminal law is complex and multifaceted.The relationship between law and morality is deeply intertwined.criminal law, society, blame, proportionality, punishment, moral blameworthiness

In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni reveal exactly what makes an outstanding speaker showreel — and what mistakes stop speakers from getting booked. Maria, drawing on her years running one of Europe's leading speaker bureaus, explains why a showreel is your movie trailer — and how to hook bookers in the first 30 seconds. She shares her recipe for a perfect reel, complete with examples of her three favourite videos from top professional speakers. James adds insider tips from producing his own showreels, including scripting, storyboarding, and using AI for engagement testing. Together, they cover how to create a showreel when you have little or no footage, how often to update your video, what length performs best, and how to balance style, substance, and storytelling. If you're a professional speaker or aspiring keynoter who wants to stand out in a crowded market, this episode will show you how to create a showreel that truly sells.     Key Takeaways Think "movie trailer," not "documentary" – Hook the viewer emotionally and visually in the first 30 seconds. Speak fast, show yourself early – Bookers want to see and hear you immediately, not a montage of others talking about you. Sell the outcomes – Lead with the value and results your keynote delivers. No talking-head testimonials – Keep the focus on you, your ideas, and the audience reaction. Show what you want to sell – If you want big stages, include big-stage shots; if workshops, show intimacy and interaction. No footage? Fake it smartly – Film a staged talk, record to camera, or hire a local venue and bring friends as your audience. Keep it short – Two to five minutes is ideal; if it's longer, it must be exceptional. Refresh every three years – Styles, tech, and your personal brand evolve quickly. Differentiate through tone – Match your video style to your target market — C-suite vs. consumer audiences. Always test and iterate – Storyboards, feedback loops, and even AI tools help refine your reel before launch.     Memorable Quotes "A showreel is your movie trailer — make me excited to see the full movie." – Maria Franzoni "Focus on the outcomes first — what the client gets, not what you say." – Maria Franzoni "Your showreel sells the sizzle, not the steak." – James Taylor "You don't need a huge audience — you need great energy and clear messaging." – Maria Franzoni "Style your reel for the buyer: TikTok for agencies, Economist-style for the C-suite." – James Taylor     Episode Timestamps 00:00 – 03:30 Catch-up and last-minute client bookings 03:36 Today's topic — Speaker Showreels 04:10 Maria's philosophy: why a reel is like a movie trailer 05:25 Do you need audience shots? When and why they matter 06:56 What to do if you don't yet have speaking footage 08:08 Creative solutions for new speakers — DIY and staged filming 10:38 Examples of speakers who built strong first reels 11:14 Showreel vs full speech vs "How I Work" video 13:01 Using bureau studios and "how I work" clips 13:40 Maria's top 3 showreels (Andrew Davis, James Kerr, Kay Korsh) 15:01 – 17:11 Breakdown of each and what makes them effective 18:09 – 18:35 DIY filming, 4K phones & editing on a budget 20:23 How long should your showreel be? 22:26 Why decision-makers rely on reels — and how fast they judge 23:12 How often to update and refresh your footage 24:43 The power of location-specific photos and clips 25:43 – 27:25 Invitation to submit your showreel for feedback 27:25 – 28:12 Maria's downloadable Showreel Checklist and wrap-up     Resources & Links

What to look for when coaching your team - or critiquing your own classes.Mentioned in this episode:Register for the Client Getting WorkshopThis podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

If you've ever wondered how to stand out in a sea of event pros—or when it's the right time to add something new to your offerings—this episode is for you. We're digging into what growth really looks like as an event business, why differentiation matters more than ever, and how to identify your unique value in a crowded market. Plus, we share real examples of services we've added (or walked away from), how we test new ideas without overwhelming clients, and how to grow with purpose, not just pressure. Whether you're pivoting, expanding, or refining, this episode will help you move forward with clarity.SHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-usRegister for the 2025 Better Events Conference (In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at bettereventspod@gmail.comTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Send us a textIn this episode, Patti from Madly Learning helps you take the overwhelm out of differentiation. You'll learn how to design one strong core lesson that meets diverse student needs — without doubling your workload. Patti shares real classroom examples, practical tips, and mindset shifts that make differentiation both manageable and meaningful.Tuck these in your teacher pocket:Differentiation is not about 30 separate lessons — it's one lesson with multiple access points.Focus on flexibility, not perfection.Use assessment (formal and informal) to guide your adjustments.Scaffold for support and extend for enrichment — all anchored in the same big idea.Start small with one new strategy and build confidence over time! Remember to Subscribe for more insights on how to navigate the complexities of teaching with efficiency and impact. Share your experiences and strategies in the comments to join the conversation with fellow educators.To find our highly effective, time-saving resources Check out the Ignited Teaching Membership that gives you access to hundreds of downloadable lessons on demand! https://madlylearning.com/sp/ignitedteaching/ Checkout our Madly Learning Store at www.madlylearning.com/storeCheckout our Teachers Pay Teachers store Join our FREE Facebook community for teachers here: https://bit.ly/IYT-FB

If you're losing sales to people with half your skillset, your marketing isn't doing its job.   In this episode, Savannah breaks down why the best product or service doesn't win — the best marketing does. You'll learn: How to make your audience see themselves in your messaging Differentiate from competitors Build a strategy that creates movement instead of quiet followers Why great offers still lose in saturated markets The strategy shifts that make you the obvious choice and how to sell the solution (not the steps) Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway.   saturated market, demand creation, differentiation, solution selling, marketing strategy, stand out online

Send us a textIn this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong.Despite the rise of AI and automation tools, marketing's core hasn't changed: it's still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks.If you've ever felt overwhelmed by marketing technology or struggled to stand out in a crowded market, this conversation will challenge your assumptions and give you a fresh perspective.Why is Psychology the Future Of MarketingBehavioral Science and Buyer PsychologyWhat Went Wrong with Modern MarketingWhy Emotion Is the Foundation of Memorable MarketingThe Real Drivers of B2B Decision-MakingBrand Positioning that Actually WorksWhat Most Businesses Get Wrong About AI and ToolsWhy Standing Out Matters More Than EverActionable Takeaways:Talk to your customers every week — their language and feedback are your marketing gold.Don't start with websites, tools, or ads. Start with positioning.Build your marketing strategy around emotional connection and perceived value.Differentiate intentionally. Safe branding leads to forgettable outcomes.Consider marketing a core business function — not just a set of promotional tactics.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Ever find yourself grinding harder and harder in your business… yet still feeling like you're not scaling fast enough, earning enough, or leading at the level you know you're capable of? Like you're giving everything you've got—but something in your offer, your mindset, or your strategy just isn't hitting?In this episode of The Happy Hustle Podcast, I'm resharing the Guest Guru Training that Bedros Keuilian delivered exclusively to our Happy Hustle Club and trust me, this is the kind of value most people pay five figures to access.If you don't already know Bedros, he's a Wall Street Journal bestselling author, the founder of the 500+ location Fit Body Bootcamp franchise, the creator of Trulean Wellness Shot (over 2M units sold), a serial investor, and one of the most in-demand high-performance coaches in the game. He's also a husband, father, and one of the rawest, realest entrepreneurs you will ever learn from.This training is all about money, meaning, and mindset and Bedros doesn't hold back. He breaks down the exact frameworks he's used to build and scale multiple 8–9 figure companies, the mistakes that nearly took him out, and the three principles that helped him generate hundreds of millions over the last 15 years.He shares what it really takes to structure irresistible offers, why most entrepreneurs are drowning in commodity pricing, and how to dominate your niche by becoming the recognized authority (and eventually, the celebrity) in your space. You'll hear behind-the-scenes stories from nearly exiting Fit Body Bootcamp right before the pandemic to cutting 90% of Trulene's product line and accidentally uncovering his most profitable product ever.Here are a few key takeaways from the episode:Irresistible offers aren't optional—they're the backbone of high-profit businesses. If your offer isn't a no-brainer, your customers won't buy.Kill your darlings. Most entrepreneurs cling to products or ideas that drain profit and focus. Letting go is how you scale.Avoid the race to the bottom. Competing on price is death. Differentiate or disappear.Authority creates demand. Stop hiding behind your work—talk about it, create content, get on stages, get on podcasts. Authority makes sales easy.Invest in yourself first. Before real estate, crypto, or anything else—you are the highest ROI asset in your business.Bedros brings the heat, the strategy, and the mindset shifts every entrepreneur needs. If you're ready to simplify your approach, dial in your offer, and scale with clarity and confidence.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental wellbeing all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

Please visit answersincme.com/UPU860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in managing patients with retinal vein occlusion (RVO) discusses the use of longer-acting anti-VEGF treatments for treating RVO. Upon completion of this activity, participants should be better able to: Explain the rationale for exploring longer-acting anti-VEGF treatment for patients with retinal vein occlusion (RVO); Differentiate the clinical profiles of available and emerging anti-VEGF treatments for macular edema following RVO, based on the latest evidence; and Propose optimized, patient-centered treatment plans for the multidisciplinary management of patients with RVO.

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In this episode of Building the Premier Accounting Firm, Roger Knecht welcomes Shauna Wekherlien, known as the Tax Goddess, a top 1% US tax strategist, to discuss building a premier accounting firm. They explore Shana's journey from astrophysics to tax, the power of branding, writing a book for client authority, and strategies for effective tax planning versus preparation. In This Episode: 00:00 Introducing Shana The Tax Goddess 02:02 From Astrophysics to Tax Goddess 05:09 The Accidental Brand: Tax Goddess 09:52 Overlooked Tax Deductions for Businesses 15:00 Tax Preparation vs. Tax Planning 22:24 Managing Tax Audits and Offshoring 29:26 The Entrepreneurial Journey & Gratitude 39:37 Closing Thoughts and Resources Key Takeaways: Build a thriving accounting firm by focusing on quality services and proper pricing. Develop a unique brand to distinguish your business and attract ideal clients. Leverage a book as a "calling card" to establish authority and pre-qualify clients. Differentiate between tax preparation and tax planning to clearly define client expectations. Consider offshore teams to manage administrative tasks and support growth efficiently. Featured Quotes: "If your mama, your goddess gets upset, what do you do? You figure it out, right?" — Shauna Wekherlien "In today's day and age, writing a book is effectively a really long calling card." — Shauna Wekherlien "Do what makes you feel in love with life." — Shauna Wekherlien Behind the Story: Shana recounts her personal motivation for entering the tax profession after seeing her mother struggle with tax issues. This led her to challenge traditional firm structures and build her own company, Tax Goddess Business Services PC, in 2004. Her unique brand, "The Tax Goddess," emerged serendipitously during a networking event, demonstrating the power of authenticity in business. She further cemented her authority by writing "The 6% Life," a narrative-driven book designed to educate and attract clients. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Shauna, the Tax Goddess, CPA, MTax, CTC, CTP, CTS, Top 1% The 6% Life is a way for business owners and entrepreneurs to reduce their taxes to pay 6% or less every year by using the same strategies, tactics, and day-to-day financial changes that Shauna cultivated over her last 25 years in becoming a leader in the https://www.amazon.com/Life-Strategies-Successful-Entrepreneurs-Consistently/dp/0996032916   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Hello future humans with self-agency inspiring human potential!Become a paid subscriber to access practical exercises that use mindset, mindfulness & mindsight to grow confidence, handle change with good stress, raise your frequency & inner stillness & ground yourself in VVS: ⁠podcasters.spotify.com/pod/show/maria-florio/subscribe⁠Inspiring Human Potential spotlights higher-self mindset lifestyle POVs, stories, ideas & practices.Maria Florio inspires human potential by sharing the keys to inner growth & following your heart. She brings together human, spiritual, & spirituality elements to explore human evolution, consciousness, & being yourself. She looks at how sciences & spirituality together reveal the way to access infinite higher human consciousness potential when pursuing self-help, personal development, spiritual growth, & mental & emotional mastery. She also talks about how mindset & lifestyle, mindfulness, secure attachment, integration of the brain, & restorative embodiment lead to higher intelligence & fulfillment. She uses perspectives & stories from her self-empowered, enlightening, mystic, spiritual, & mindful life. From the age of eight, Maria decided she was going to help people when she grew up. A vague statement that meant to her, & still means, to help people live a good life as themselves.5D mystic POV stories on mindfulness, educational podcasts & being yourselfA securely attached self-led mystic, spiritual & mindful person knows inconsistencies for what they are: fear, fear of intimacy, emotional vulnerability & being yourself in connection.Be you, mindful & flawed with integrity.Love is supporting each other to fly. Love lifts you up when you're down & it soars the skies with you when you're up. Love is always there."The kingdom of God is within you." - JesusLove, Maria5D Mystic Spiritual Self-Help Mindful Mentor Podcast Spiritual & Science Human VoiceBringing Together Human, Spiritual & Spirituality Elements to Explore Human Evolution & ConsciousnessEmail ⁠floriomaria80@gmail.com⁠ for 1-to-1 Mentorship or Masterclass & Spiritual Workshops & Retreats info."It is the ability to bring out the best in others that makes you a leader." - Sadhguru"Mindfulness can help integrate the mind, body, & relationships, which can lead to well-being." - Dan Siegel, MD"A non traumatized person with a secure attachment has the capacity to regulate independently of relationships." - Pat Ogden, PhDSecurely attached self-led people are strong, brave & bring change for the better because we embody intelligence, expand consciousness & self.Be Yourself In Connection In Life & Love - 5D Mystic Functional Adult POVs & StoriesSubscribe on Spotify, YouTube: @inspiringhumanpotential, another favorite podcast platform you use, or Fanbase.5D Mystic Enlightenment Functional Adult Relationships New Stories To Heal Trauma Together & Bring Forth Your Humanity"If you are a piece of creation, the Creator is definitely embedded within you. You just have to turn inward to know." - SadhguruYou'll know the piece of creation you are once you're living life as a securely attached restorative embodied self-aware, accountable & regulating person.Love, Maria5D Mystic Woo-Woo Pseudoscience Self-Help Mindful Mentor & Podcast HostMaria brings together sciences & spirituality to support human evolution & consciousness, to shed light on love & you being able to be you, the authentic you - an inner child adult who has secure attachment, integration of the brain, & restorative embodied self-aware life potential with your personal motivation to do self-help & personal development that get your self-awareness to put into practice accountability & regulation skills with the mental, emotional, & physical mastery at play as you apply & use the inner growth mindset & lifestyle approach.Inspiring Human Potential Inner Growth 5D Self-Empowered Enlightened Expanding Consciousness Voices, Stories & Perspectives

Night terrors are dramatic but benign episodes that can leave caregivers frightened and confused. In this episode of PEM Currents: The Pediatric Emergency Medicine Podcast, we explore the clinical features of night terrors, how to differentiate them from other nocturnal events, and when to consider further evaluation such as polysomnography. We also discuss management strategies that center on sleep hygiene, reassurance, and safety, with a special look at the role of scheduled awakenings and when medication is appropriate. Learning Objectives By the end of this episode, listeners will be able to: Describe the typical clinical presentation and age range of children with night terrors. Differentiate night terrors from other parasomnias and nocturnal seizures based on clinical features and timing. Discuss non-pharmacologic and pharmacologic management strategies for night terrors, including when to consider polysomnography. References Petit D, Touchette E, Tremblay RE, et al. Dyssomnias and parasomnias in early childhood. Pediatrics. 2007;119(5):e1016-e1025. Morse AM, Kotagal S. Parasomnias of childhood, including sleepwalking. In: Chervin RD, ed. UpToDate. Hoppin AG, deputy ed. Waltham, MA. Accessed November 2025. Van Horn NL, Street M. Night Terrors. Updated May 29, 2023. In: StatPearls [Internet]. Treasure Island, FL: StatPearls Publishing; 2025 Jan–. Available from: https://www.ncbi.nlm.nih.gov/books/NBK493222/ Transcript This transcript was provided via use of the Descript AI application Welcome to PEM Currents, The Pediatric Emergency Medicine Podcast. As always, I'm your host Brad Sobolewski. In this episode, we're talking about night terrors, also known as sleep terrors. A dramatic, confusing, and often terrifying experience for caregivers to witness. But they're usually benign and self-limited for the child. Kind of like a lot of the things in childhood actually, what are we gonna talk about? Well, what are night terrors? How do we diagnose them? How to differentiate them from seizures or other parasomnias key counseling for parents in the emergency department, when to refer for sleep studies or neurology evaluation, and what role, if any, medications play. So let's start with talking about what night terrors actually look like. They're part of a group of disorders called non REM parasomnias, which also includes sleepwalking and confusion arousals. They are not nightmares and they are not signs of psychological trauma. Children experiencing night terrors typically sit up suddenly during sleep, scream, cry or appear terrified. Show signs of autonomic arousal. So rapid breathing, tachycardia, sweating. They're confused or inconsolable for several minutes and they have absolutely no recollection of the event the next morning. These events usually occur in the first third of the night when children are in deep, slow wave sleep, so stage N three, and they can last five to 15 minutes, but trust me, they seem to last much longer to observers. Night terrors occur most commonly between ages three and seven with a peak around five years of age. They're rare before 18 months and unusual after age 12. Preschool aged children are most affected because they spend more time in deep, slow wave sleep. They have more fragmented sleep architecture, and they may not have fully developed arousal regulation mechanisms. Episodes can start as early as toddlerhood, especially if the child has a family history of parasomnias. So like sleep, walking night terrors or other things, sleep deprivation or stressful life events like starting daycare or a new sibling or a move, although less common, older children and even adolescents can experience night terrors, especially in the context of stress, sleep deprivation or comorbid sleep disorders like sleep apnea. Why do they happen? Well, they're usually due to incomplete arousal from deep sleep, so the brain is essentially stuck between sleep and wakefulness. Factors that increase the risk of frequency of night terrors include again, sleep deprivation, recent illness, stress, or anxiety. Sleep disordered breathing, or a family history of parasomnias, there's a real strong genetic component. Up to 80% of children with night terrors have a first degree relative with similar episodes. The diagnosis is entirely clinical and based on history. You should ask parents, what time of night did these episodes occur? Is the child confused, frightened, or hard to wake? Is there amnesia the next day so they don't remember the event? And are the movements variable or stereotyped? Sometimes parents will video record these, and that can really help us clarify the episodes when we're in the emergency department. You definitely do not need labs or imaging in a typical presentation. I think parents are often seeking an explanation for why their child looks so freaky. In my experience, just telling them that it's a night terror and that it's benign and providing reassurance on how healthy their kid is, is more than enough. Now, not all nighttime events are sleep terrors. You should consider neurology referral and video polysomnography or sleep studies with extended EEG when onset is very early, so younger than 18 months or late in childhood. So older than 12 or 13 episodes occur outside of the first third of the night. Again, find out when the kid went to bed. And do math. The first third of the night is the first 33% of their typical sleep time. The events are brief clustered or stereotyped. The movements are repetitive, focal or violent. If kid just moving just their right arm. That's not a night terror. Often the movements will look fearful and they'll be sort of disorganized. Rhythmic movements don't typically happen in night terrors, and there's a recent injury. The child has excessive daytime sleepiness, or there's some developmental regression or abnormality. All those are red flags. Differentiating from nocturnal frontal lobe epilepsy can be tricky. Nocturnal frontal lobe epilepsy events are usually short. Highly stereotyped. They have abrupt onset and offset, and they may include dystonic or tonic posturing. So if the family has a video of this, that can be really helpful using a good clinical history. Video recordings in EEG generally distinguish night terrors from these forms of epilepsy. But let's be honest, most of the kids you see in the ED with a typical presentation of night terrors are just night terrors. These events are really scary and we are gonna see them in the emergency departments, and so your first goal is to just reassure the family. The events are not harmful. The kid isn't aware that they had them, and the child suffers no ongoing psychological harm. That doesn't mean that the parent isn't freaked out or that nervousness doesn't linger. You wanna avoid sleep deprivation If possible, counsel families on age appropriate bedtimes and naps. Stick to a routine consistent bedtime routines. Reduce sleep fragmentation, which is a known risk factor for children with frequent or predictable night terrors. Try waking them 15 to 30 minutes before the usual episode happens. So I've seen lots of kids with frequent night terrors, and they usually happen around the same time at night. And you wanna do this, this 15 to 30 minute awakening before the usual episodes each night for about two to four weeks. That's labor intensive as a parent, but it can help these awakenings interrupt the sleep cycle and break the pattern. Keep kids safe. Use baby gates, door alarms. Make sure windows are locked, don't put younger kids in bunk beds and remove sharp obstacles or objects near the bed. So if they've got a pointy ended nightstand, oh, that's just something for the kid to fall into or smack against. Do we ever use medications for night terrors? Well, almost never. You know, pharmacologic therapy such as low dose benzodiazepines or tricyclic antidepressants is really only reserved for severe episodes. Kids with substantial risk for injury or disruption of the family life or school in a substantial way. I'm not gonna make that call in the emergency department. And these are sleep specialist referral guided therapies. You also wanna consider evaluating children for comorbid sleep disorders, especially in recurrent night terrors, like obstructive sleep apnea, restless leg syndrome. This may worsen the parasomnias. For kids in which you're unsure, polysomnography can be used. This is an overnight sleep study that monitors brainwaves via EEG, eye movements, muscle activity, heart rhythm, breathing effort, and airflow and oxygen saturation. But it's also done in a hospital and not during the kid's usual sleep routine. So most children that have night terrors, if you get the right history, you can make the diagnosis clinically and the kids don't need any expensive or expanded testing to get to the bottom of things. Alright, take home points for this brief episode. Night terrors are common, especially in preschool aged children. They occur in non REM sleep in the first third of the night. The episodes are very dramatic, but they're benign and children don't remember them. But trust me, parents do. The diagnosis is clinical. No labs or imaging are needed unless there's atypical features. You should reassure families, promote sleep hygiene and use scheduled awakenings for frequent and recurrent cases, and refer for sleep studies and or neurology of episodes or violent stereotyped, or suggest nocturnal seizures. Thanks for listening to this episode. I hope you found it educational about a topic that you will encounter in the emergency department. As with many things in children that are scary, there's a benign explanation and parents are just looking to know that their kid's gonna be okay. Often doing a thorough history in physical and really listening to the parents' concerns and then providing useful information is all you gotta do. That's why pediatrics is great. If you've got feedback on this episode or there's other common topics you'd like to hear about, send them my way. If you enjoyed this episode and think that other people should listen to it, share it with them. More listeners means more learners. And if you have a chance, leave a review or like the podcast on your favorite podcast site for PEM Currents, the Pediatric Emergency Medicine Podcast. This has been Brad Sobolewski. See you next time.  

Episode Notes Themes: communication issues, secure attachment ** What differentiates strong couples from stuck couples? In this episode, I'll do a deep dive into specifics of how you can shift your communication style in order to promote more connection. Work with Me Schedule a consult, read blogs or download resources on at myintimacytherapist.com Follow me on Instagram @myintimacytherapist

In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni pull back the curtain on the world of top speaker bureaus — how they work, what they look for in speakers, and how to build mutually beneficial relationships that generate bookings. Maria draws on decades of experience running one of Europe's most respected bureaus to explain how agents think, what differentiates a bookable speaker, and the dos and don'ts that every professional should know. James adds his perspective as a speaker represented by leading bureaus around the world, revealing how he collaborates with agents, builds trust, and stays top-of-mind. Whether you're just starting out or already on the international circuit, this episode will help you understand the economics, etiquette, and psychology of working successfully with speaker bureaus.     Key Takeaways Bureaus are partners, not promoters – Their job is to serve their clients, not to manage your calendar. Be easy to sell – Have clear positioning, strong video, up-to-date assets, and a defined fee range. Stay top of mind – Regular updates, newsletters, and personal touches help agents remember you. Trust takes time – A bureau relationship is earned through reliability and professionalism. Never bypass a bureau client – Always respect existing relationships and contracts. Understand their economics – Bureaus work on commission; help them justify recommending you. Differentiate your topic – Relevance, clarity, and credibility make you stand out in their database. Be bureau-ready – Fast response times, accurate details, and flexibility build confidence. Support their success – Make them look good in front of their clients, and they'll champion you again.     Memorable Quotes "A bureau's client is the end client — not you. Understand that, and you'll have better relationships." – Maria Franzoni "Don't expect bureaus to build your business; help them sell you by giving them reasons to." – James Taylor "The easiest speakers to book are the ones who make agents look brilliant." – Maria Franzoni "Relevance and reliability will get you booked again and again." – James Taylor "Treat bureaus as partners — not miracles." – Maria Franzoni     Episode Timestamps 00:00 – Welcome and catching up on travel and client projects 01:52 – What exactly is a speaker bureau? 03:28 – How bureaus differ from speaker agents or managers 05:16 – What bureaus really look for when recommending a speaker 07:32 – The economics of bureau commissions and client service 09:18 – How to make yourself "easy to sell" 11:40 – The power of positioning and clarity in your topic 13:05 – Dos and don'ts when approaching a new bureau 15:33 – Why trust is the currency of the bureau–speaker relationship 17:26 – Handling multiple bureaus without conflict 19:47 – Updating bureaus and keeping them engaged 22:09 – Common mistakes speakers make when working with bureaus 24:34 – Case studies: speakers who get rebooked again and again 26:42 – How to support your bureau before, during, and after events 29:15 – Tech & tools of the week for bureau collaboration 31:20 – Final thoughts and listener questions    

Dave talks about a recent survey where people are having a hard time knowing what's human vs. what is AI. 

In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, talks to Jennifer Jackson, vice president of public relations for Hungry Howie's.Jackson spoke about the public relations and advertising the pizza brand does. Hungry Howie's differentiates itself by offering flavored crusts. Jackson said the butter cheese is the top crust flavor, but the brand does unique LTOs like a sweet heat bacon.Hungry Howie's also has a deep dish pizza and recently launched a Detroit-style pizza. Jackson said Detroit-style pizza accounts for up to 8-9% of pizza sales right now."To be an authentic Detroit style, it's having the sauce on the top. And most of the other brands claim it's Detroit style, but it's not, because it doesn't have the sauce on the top," Jackson explained.The brand's strategy for communicating the brand's commitment to quality ingredients and food preparation standards for the public involves top-quality ingredients and fresh dough."We still make our dough fresh in store every single day," Jackson said. "We also use 100 % real mozzarella cheese. I believe we are one of the only brands that can say that we use 100% real mozzarella. Most of them are a blend. A lot of the larger pizza places are now using the frozen dough. So we're going to continue to stand by being that fresh pizza that we want to give our customers. So we'll continue to do that as long as we can."To learn more about Hungry Howie's operations, growth and public relations success, click the button at the top of the page.

Please visit answersincme.com/860/99505211-replay1 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, experts in psoriasis discuss real‑world strategies for using oral small molecules in moderate to severe disease. Upon completion of this activity, participants should be better able to: Identify patients with moderate to severe plaque psoriasis who would benefit from oral small molecule therapy; Differentiate the targets/mechanisms of action of available oral small molecule therapy for moderate to severe plaque psoriasis; and Integrate strategies to individualize oral small molecule therapy for moderate to severe plaque psoriasis, while balancing safety, considering regional barriers.

Please visit answersincme.com/860/99505211-replay1 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, experts in psoriasis discuss real‑world strategies for using oral small molecules in moderate to severe disease. Upon completion of this activity, participants should be better able to: Identify patients with moderate to severe plaque psoriasis who would benefit from oral small molecule therapy; Differentiate the targets/mechanisms of action of available oral small molecule therapy for moderate to severe plaque psoriasis; and Integrate strategies to individualize oral small molecule therapy for moderate to severe plaque psoriasis, while balancing safety, considering regional barriers.

How do you market your book if you don't like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you're shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I'm a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations

Respiratory syncytial virus (RSV) continues to pose a serious health threat—particularly to infants, older adults, and immunocompromised individuals—making it critical for pharmacy professionals to stay up to date on prevention and treatment options. This episode covers the latest FDA-approved RSV therapies, including vaccines and monoclonal antibodies, while highlighting clinical pearls for use across care settings. Tune in to stay informed and better support patients during the upcoming respiratory season.HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTKalen Manasco, PharmD, BCPS, BCPPS, FCCP, FPPAProfessorUniversity of Florida College of PharmacyJoshua Davis Kinsey and Kalen Manasco have no relevant financial relationships with ineligible companies to disclose.  Pharmacists, REDEEM YOUR CPE HERE!CPE is available to Health Mart franchise members onlyTo learn more about Health Mart, click here: https://join.healthmart.com/CPE INFORMATION Learning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Differentiate between RSV vaccines and monoclonal antibody therapies, including their indications and target patient populations.2. Identify key counseling points and administration considerations associated with currently available RSV vaccines and monoclonal antibody therapies.0.05 CEU/0.5 HrUAN: 0107-0000-25-312-H01-PInitial release date: 11/3/2025Expiration date: 11/3/2026Additional CPE details can be found here.

Respiratory syncytial virus (RSV) continues to pose a serious health threat—particularly to infants, older adults, and immunocompromised individuals—making it critical for pharmacy professionals to stay up to date on prevention and treatment options. This episode covers the latest FDA-approved RSV therapies, including vaccines and monoclonal antibodies, while highlighting clinical pearls for use across care settings. Tune in to stay informed and better support patients during the upcoming respiratory season. HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTKalen Manasco, PharmD, BCPS, BCPPS, FCCP, FPPAProfessorUniversity of Florida College of PharmacyJoshua Davis Kinsey and Kalen Manasco have no relevant financial relationships with ineligible companies to disclose. Pharmacist Members, REDEEM YOUR CPE HERE! Not a member? Get a Pharmacist Membership & earn CE for GameChangers Podcast episodes! (30 mins/episode)CPE INFORMATIONLearning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Differentiate between RSV vaccines and monoclonal antibody therapies, including their indications and target patient populations.2. Identify key counseling points and administration considerations associated with currently available RSV vaccines and monoclonal antibody therapies.0.05 CEU/0.5 HrUAN: 0107-0000-25-312-H01-PInitial release date: 11/3/2025Expiration date: 11/3/2026Additional CPE details can be found here.Follow CEimpact on Social Media:LinkedInInstagram

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google's Local Service Ads (LSAs), website performance, and empathetic customer engagement. Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google's rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks. Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn't deliver results..

Chad Prezlomski reveals how elite sellers separate themselves from the pack by delivering a world-class buyer experience.

UC Today's David Dungay hosts John Tucker, VP of Product, Intermedia In this session we discuss the following:1) Challenges surrounding delivering a seamless Microsoft Teams Operator Connect experience2) How Service Providers can stand out with a Teams proposition3) Avoiding the 'commodity trap' by building higher value propositionsIf you're looking for more information on this topic, visit https://intermedia.comProduced by UC Today News - Unified Communications & Collaboration Tech News #UCaaS #ChannelNews #MicrosoftTeamsThanks for watching, if you'd like more like this, don't forget to SUBSCRIBE to our channel. You can also join in the conversation on our Twitter and LinkedIn pages.For more Unified Communications & Collaboration Tech News visit https://www.uctoday.com/

There is no doubt that back and hip pain are often linked and sometimes confusing to diagnose. But sometimes it's hard to differentiate the two, and what may be the underlying cause versus the symptoms.We discuss in this week's podcast episode.To see full show notes and more, head to: https://mikereinold.com/how-to-differentiate-between-hip-and-low-back-pain/ Click Here to View My Online CoursesWant to learn more from me? I have a variety of online courses on my website!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show_____Want to learn more? Check out my blog, podcasts, and online coursesFollow me: Instagram | Twitter | Facebook | Youtube

Our guest in this episode is Joanna Zhang, who helps leaders connect strategy with soul to build businesses on a solid foundation. Joanna's own journey, marked by three profound personal transformations, led her from being a transactional professional living a “gray color” life to becoming a balanced, spiritual leader. In our wonderful chat, Joanna unpacks her evolution, sharing the powerful lessons learned from her “soul awakening” and how they reshaped her approach to business, teamwork, and even AI. Key points discussed include:* True leadership evolves from controlling titles to a spiritual balance of compassion and boundaries.* Changing your core intention from getting to giving unleashes unexpected, magical results in business.* Embracing all your emotions is the foundation of self-love and authentic, resilient leadership.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Joanna Zhang, The Operations GeniusIt was an absolute pleasure to welcome Joanna Zhang to the Innovabuzz podcast for a conversation that beautifully embodied her mission: to help leaders build businesses by connecting strategy with soul. I knew we would be talking about thoughtful systems, but I was not expecting such a profound masterclass in personal transformation. Joanna's journey is a powerful testament to the idea that the most effective business strategies are often the ones that begin from within.Joanna shared that her journey started when she was a financial planner, feeling stuck in a career that, while she was competent at it, didn't light her up. A psychic once told her that her life was a “gray color,” a description that resonated deeply. The first major shift came from a simple but powerful coaching exercise that sorted tasks into zones of incompetence, competence, and genius. This led her to a pivotal realization: she needed to start delegating the things that drained her and, more importantly, to question if her current path was her true destiny.From Transaction to TransformationThat initial step opened the door to a much deeper awakening. As Joanna began building a business to help others with their operational frameworks, she admits that, to be honest, she started as a “dollar person,” seeing every interaction as a potential deal. This transactional mindset created a massive blockage. The real breakthrough came after her “soul awakening,” when she shifted her entire approach. She started looking at every potential client as a soul, genuinely caring about their challenges and wholeheartedly offering solutions with no expectation of return.And that's when, as she puts it, “magic happened.” By changing her core intention from getting to giving, from desire and fear to love and care, opportunities began to unfold naturally. It's a beautiful paradox so many of us forget: the less we chase, the more the right things flow to us. This shift wasn't just a new sales tactic; it was a complete transformation of her relationship with her work and the people she served.The Three Faces of LeadershipThis inner evolution dramatically reshaped her leadership style. Joanna candidly described her former self as a “controlling freak” and a “title leader” who ruled with expectations and a lot of masculine energy. Over time, she grew into a “serving leader,” focused on supporting her team. However, this created a new problem, as she sometimes allowed her boundaries to be crossed in her desire to help.Her third and current stage is that of a “spiritual leader.” This, she explains, is the crucial “balancing act” between compassion and firm boundaries. Grounded in a practice of self-love, she learned to be strong in her core, setting clear guidelines not to control, but to help her team members grow. This balanced approach fostered a healthier, more dynamic, and more effective team environment, proving that true leadership is about empowering others to be their best.A Lesson in Letting GoA significant part of this journey involved deep emotional work. Joanna shared a powerful story from a recent trip to Egypt, where she finally confronted and released layers of resentment she had been carrying, some even from past lives. She realized that holding onto resentment benefits no one and that true forgiveness is about respecting another's free will while learning the lesson to protect yourself.This act of letting go was liberating and had a ripple effect across her life. It reinforced the importance of setting healthy boundaries and no longer being a “people pleaser.” It's a profound reminder that the emotional baggage we carry silently impacts our decisions, our energy, and our ability to lead with clarity and presence.A Soulful Approach to AIGiven her focus on human connection, I was fascinated to hear Joanna's take on AI. She sees it, wisely, as a “double-sided sword.” Her approach is not to fear it or rely on it completely, but to use it as a tool to enhance human capability. In her business, they leverage AI for repetitive tasks, which boosts efficiency and productivity.The ultimate goal, she explained, is to free up her human team members from mundane work so they can spend more time in their “genius zone.” This allows them to focus on creativity, strategy, and the deep, nuanced human connection that AI can never replicate. It's a perfect example of her philosophy in action: using a modern tool to get back to what is timelessly human.The Treasure in Your FeelingsTo bring it all together, Joanna's final piece of advice was perhaps the most powerful. She urged us all to truly respect our own feelings. In a world that often encourages us to suppress or ignore difficult emotions, she invites us to face them, embrace them, and find the lesson hidden within them. She admitted that this can be painful, but as her spiritual mentor taught her, “pain is inevitable, but suffering is a choice.”By learning from our pain instead of getting stuck in it, we grow. This practice of emotional honesty and self-love was the bedrock of all her other transformations. It's what allowed her to move from a “gray” existence to a vibrant, purposeful life.In Summary: My conversation with Joanna Zhang was a beautiful reminder that our businesses are extensions of who we are. Her journey shows that true, sustainable success isn't found in a better strategy, but in a deeper connection to ourselves. By having the courage to do the inner work, let go of what no longer serves us, and lead with a balance of heart and wisdom, we can build not just better businesses, but better lives.The Buzz - Our Innovation RoundHere are Joanna's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: AI can rapidly research and extract a person's essence, building a foundation for deeper connection.* Best thing to integrate AI and human connection: Using AI to automate repetitive tasks frees up her team to focus on higher-value human connections.* Differentiate by leveraging AI: Practice giving AI clear, detailed instructions to sharpen your communication and delegation skills with humans.ActionRespect your own feelings. Face every emotion, accept it, embrace it, and find the valuable lesson hidden behind it.Reach OutYou can reach out and thank Joanna on LinkedIn by searching for Joanna Zhang and looking for “operations” in her profile.Links:* Website - The Operations Genius* LinkedIn* Facebook* Instagram - @entrepreneursoulmateCool Things About Joanna* She's a former stage performer and singer. This is a wonderful and unexpected backstory for an “Operations Genius”. It reveals a creative, expressive history and provides a powerful metaphor for how she now uses her “voice” to share a different kind of message.* She built the exact business she wished existed for herself. Her company wasn't just a response to a gap in the market; it was born from her own personal struggle and frustration as an entrepreneur who needed help but couldn't find the right fit. This makes her origin story incredibly authentic.* She didn't realize she was a global innovator until she won an award for it. Joanna mentioned that she didn't even know her “Fractional VA Service” was a pioneering model until her company was recognized with a 2024 International Business Award as the “world's first”. This highlights a genuine, purpose-driven focus where she was more concerned with solving the problem than with being first.* She describes her speaking process as channeling. Her admission that when she speaks, she doesn't “use brain” but instead taps into a natural, divine flow is a refreshingly unconventional and vulnerable description of her creative process.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

In this episode of Women in Motion, Lee Kantor and Renita Manley welcome back Stephanie Nivinskus, an AI marketing expert from Sizzle Force. Stephanie shares practical strategies for women-owned businesses to use AI in clarifying their unique differentiators, enhancing credibility, and winning more contracts—especially during the proposal and RFP process. She emphasizes the importance of […]

In this episode of The Admittedly Podcast, host Thomas Caleel breaks down why college admissions at Ivy League and other top universities are more competitive than ever—and what students and parents can still control in the process. Despite social media myths about an “easier” year ahead, Thomas explains why application numbers remain high, selectivity rates are dropping, and grade inflation is blurring academic distinctions. Drawing on decades of admissions experience, he reveals how to focus on what actually moves the needle: differentiation, strategy, and authentic engagement. Key Takeaways: Admit Rates Stay Low: Even with visa changes and testing shifts, top schools like Columbia, Penn, and Stanford continue to see rising applications and falling admit rates. The qualified applicant pool is bigger, not smaller. Qualified Isn't Enough: Perfect grades and test scores don't guarantee admission anymore. What separates top candidates is coherence—the ability to connect activities, essays, and recommendations into a clear, intentional story. Differentiate or Disappear: Students who follow formulas or copy peers' paths blend into the crowd. The strongest applicants take risks, pursue genuine interests deeply, and craft an application that reflects individuality, not perfection. Parents, Step Back Strategically: Thomas offers a direct message to parents—how to support without pressuring, and why old admissions playbooks no longer apply. Honest evaluation, early preparation, and outside perspective are key. Control What You Can: Grades and scores matter, but the true edge lies in strategy—building academic rigor, refining narratives, and making decisions with long-term intention. Admissions to top universities aren't getting easier. But with clarity, focus, and the right approach, students can still stand out. Follow @admittedlyco on Instagram and TikTok for more college admissions strategy, and visit www.admittedly.co for webinars, guides, and expert support.  

Today we'll discuss: Explore the power of admiration as a tool for connection and healing.Discuss how admiration can counteract shame, loneliness, and psychological pain.Differentiate between genuine admiration and blind flattery.Learn practical ways to admire others and yourself sincerely, even when it feels vulnerable.Reflect on the balance between setting boundaries and giving honest praise.Thrive With Leo Coaching: If you want to reduce your psychological pain, regain your purpose and forge your own path, go to www.thrivewithleo.com to begin your journey.If you or anyone you know is considering suicide or self-harm, or is anxious, depressed, upset, or needs to talk, there are people who want to help:In the US: Crisis Text Line: Text CRISIS to 741741 for free, confidential crisis counseling. The National Suicide Prevention Lifeline: 1-800-273-8255 or 988The Trevor Project: 1-866-488-7386Outside the US:International Association for Suicide Prevention lists a number of suicide hotlines by country. Click here to find them.

Why This Conversation MattersIn this episode, Rocky and Najee Ward get honest about the ache between clarity and reality—the space where ambition meets responsibility. They explore how to pursue fulfillment, purpose, and impact without turning urgency into an emergency. You'll hear practical reframes and mindset shifts for moving from “grieving the gap” to taking the next step with courage.Episode Highlights. Trade the gap for steps and measure progress by action, not arrival.. Hold urgency without treating your dreams like an emergency.. Ask for help boldly and stop carrying other people's reactions.. Differentiate destination from vehicle so you build the right path.. Build your methodology now; iteration beats waiting for perfect timing.. Reclaim metrics: impact over optics, practice over perfection.. Count your steps forward to reduce anxiety and increase momentum.Get To Know Our GuestNajee Ward is a Senior Product Manager at a leading investment firm, where he's led multimillion-dollar initiatives that shape how clients experience financial advice. Beyond corporate life, Najee is the founder of Divergent Dreams Co., an emerging creative platform and community purposed to help dreamers align their ideas, purpose, and impact. He's the host and founder of the Divergent Dreamer podcast and publication, where he blends reflections, strategy, and storytelling. His work empowers people to live fulfilled lives marked by clarity, alignment, and impact. Najee lives in Dallas with his wife, two young children, and a growing jungle of plants.Website: divergentdreams.coInstagram: instagram.com/najrashadInstagram (Divergent Dreams Co.): instagram.com/divergentdreamscoThreads: threads.net/@najrashadTikTok: tiktok.com/@najrashadLinkedIn: linkedin.com/in/najee-ward-44946270Resources Mentioned. Divergent Dreams Co. – https://divergentdreams.co. Rocky's Live Leadership Training – https://www.rockygarza.com/confidenceTo join Rocky for his next free virtual event, go to https://rockygarza.com/beyondsuccessSupport this podcast at — https://redcircle.com/trgs/donations

Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champions League to Amazon's Skins Game revival. The duo breaks down how sports are reshaping their platforms, the shifting broadcast landscape, and the billion-dollar deals changing the game. Key Points:Why is Amazon choosing to revive the Skins Game, and what does it mean for golf streaming?Does the UEFA Champions League fit into Netflix's broader sports strategy?What do streaming giants like Amazon and Netflix gain from investing in live sports?Why the ECB believes digital clips and highlights can be as valuable as live coverage.Who is responsible for the death of pay-per-view in sports?

In this episode of the Business of Aesthetics Podcast, host Adeesha Pemananda is joined by Dr. Shino Bay Aguilera, a world-renowned dual board-certified cosmetic dermatologist and a pioneer in bioregenerative techniques and the number one provider of Sculptra aesthetics in the U.S. The discussion, titled "Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Biostimulators in 2026," provides a visionary roadmap for clinics looking to move past traditional biostimulation and into the future of cellular longevity and orchestration. Dr. Shino Bay emphasizes that the next wave of aesthetics isn't about adding more biostimulators; it's about activating the body's own cellular intelligence through orthomolecular signaling, like polyrevitalizing micronutrients, to improve tissue structure and function. He explains the difference between these micronutrients and PRP, detailing how combining them with traditional biostimulators like Sculptra or Radiesse can amplify results, leading to a total rejuvenation of the dermis's structure and function. He shares his practice's financial success, showing a massive return on investment from integrating these inexpensive micronutrients. To stand out in a crowded regenerative space, Dr. Shino Bay advises clinics to educate and elevate their patients' understanding, positioning the body as an ecosystem, not a canvas. He urges practitioners to adopt a philosophy of achieving true bio-restoration—not just external rejuvenation, by integrating functional aesthetic medicine principles like orthomolecular diagnostics, mitochondrial optimization, and hormonal balance into a unified, evidence-based system. Finally, he provides strategic advice on scaling, focusing on diversity through depth, not volume. He covers the financial, operational (investing in full-team training), and regulatory obstacles, stressing the need for compliance, transparency, and partnering with credible, ethical suppliers. Dr. Shino Bay's key takeaway is that every cell is a conscious, living entity that needs nutrition, protection, and hydration; when practitioners deliver this locally, they amplify all other treatment results.

How can you tell if a root canal treatment is truly successful? Do you always need cuspal coverage after a root canal? Are hand files still relevant, or has rotary completely taken over? And does GP pumping really improve the effectiveness of irrigants like hypochlorite? Emma returns for another Protrusive Student Series episode as she heads into her final year of dental school. Together, we explore the fundamentals of endodontics - covering restoration choices, success criteria, instrumentation, and irrigation protocols. This episode breaks down the basics every student and young dentist should understand, while also tackling the common debates and real-world challenges of endo. https://youtu.be/DK1ZAEPE_E4 Watch PS017 on YouTube Key Takeaways Understanding the 'why' behind dental procedures is crucial for effective practice. Both hand files and rotary files have their place in endodontics, especially for beginners. Good irrigation techniques are essential for effective endodontic treatment. Rubber dam isolation is critical for safe and effective endodontic procedures. Learning to determine the master apical file size is a key skill in endodontics. The use of EDTA helps in removing the smear layer during root canal treatment. Endodontic specialists often use advanced techniques and tools for more efficient treatments. Success in endodontics is not just about radiographs, it is sometimes defined by patient comfort and healing. Cuspal coverage is often necessary after root canal treatment. Patient communication is key to managing expectations. Consent forms should be tailored to individual cases. Understanding proprioception is important for tooth preservation. Highlights of this episode: 00:00 Teaser 00:51 Intro 02:50 Emma's Final Year Reflections 04:34 Exploring Specialties 07:02 Endodontics: A Student's Perspective 08:15 Rotary vs Hand Files 11:45 Step-by-Step Notes for Students 14:24 Patency and Recapitulation 14:55 Determining Master Apical File Size 16:58 Irrigation Protocols and Techniques 21:22 Typical Irrigation Protocol 23:51 Rubber Dam Importance 27:25 Rubber Dam Importance 28:21 Role of 17% EDTA 28:59 Success Factors in Endodontics 29:46 Success Factors in Endodontics 30:46 Real-World Endodontic Practices and Challenges 32:11 Understanding Success and Survival in Root Canal 34:26 Successful Outcomes 36:24 Success vs Survival 38:12 The Debate on Cuspal Coverage and Timing 40:48 Proprioception 41:54 Pre-Endodontic Build-Up 42:29 Direct Cuspal Coverage 44:03 Consent and Communication in Endodontic 47:25 Conclusion and Future Topics 49:02 Outro Resources mentioned: Outcome of primary root canal treatment: systematic review of the literature – Part 1  Outcome of primary root canal treatment: systematic review of the literature – Part 2. Influence of clinical factors  Radiographic Assessment of the Quality of Root Canal Fillings Check out Simple Re-RCT Cases – ‘How To' Guide – PDP233 for more Endodontic insights #BreadandButterDentistry #EndoRestorative This episode is eligible for 0.75 CE credit via the quiz on Protrusive Guidance.  This episode meets GDC Outcome C. AGD Subject Code: 070 – Endodontics (Endodontic infections, microbiology, and treatment) Aim: To provide dental students and early-career dentists with a structured understanding of endodontic fundamentals, including instrumentation, irrigation protocols, success factors, and restorative considerations. Dentists will be able to: Differentiate between hand and rotary file systems and identify their advantages and risks. Evaluate the factors influencing the success and survival of root canal treatment. Recognize when cuspal coverage or pre-endodontic build-ups are required.

Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you're new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don't Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can't be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon't try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.

In “The Margin Compression Playbook: The Essential Strategies for Brokerage Survival”, Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability. About Kevin Hill Kevin Hill is the Head of Sales at CarrierSource.io, leading the rollout of Shipper Intent Data, a first-of-its-kind dataset helping freight-tech and logistics companies identify and engage shippers in-market for new partnerships. Kevin has more than a decade of experience in the freight industry, both as a sales executive and a media producer, with a mission to help freight sales professionals grow their businesses and reach their goals. He is also the founder and owner of Brush Pass Research, a sales and marketing intelligence firm that helps companies sell to freight brokerages across North America. Previously, Kevin founded CarrierLists, a carrier sourcing platform acquired by Highway in 2022. About Brush Pass Research Brush Pass Research is a sales and marketing intelligence firm that helps freight-tech companies sell into the freight brokerage market. The firm delivers data-driven insights, brand awareness studies, and lead-generation research that uncover how freight brokers buy technology, make decisions, and manage growth. Brush Pass Research gives sales and marketing teams the intelligence they need to win in a competitive market. About CarrierSource.io CarrierSource.io is the logistics industry's most trusted carrier-review platform — the “Yelp for trucking companies.” It helps freight brokers and shippers find safe, reliable carriers backed by verified reviews and performance data. CarrierSource's new product, Shipper Intent Data, identifies shippers who are actively in the market for new partnerships, giving sales teams a competitive edge in finding and closing the right customers. Key Takeaways: The Margin Compression Playbook: The Essential Strategies for Brokerage Survival In “The Margin Compression Playbook: The Essential Strategies for Brokerage Survival”, Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability.  Develop a Competitive Niche: Brokerages must specialize to achieve higher prices and margins, shifting away from a low-margin generalist model. Maximize Efficiency with DAT/Convoy: Leverage the DAT / Convoy Platform to cut cost per load by 80% to 90% (from the $150 average). This integration offers automation for efficiency and enhanced fraud prevention within the DAT One Platform. Tap Into Private Fleet Net Zero (PFNZ): Utilize PFNZ's AI and patented tech to access 10,000s of underutilized, superior private/dedicated trucks. This not only drives compelling ROI but also supports a path to save 30M+ tree equivalents. Weaponize Shipper Intent Data: Use platforms like CarrierSource.io to focus sales on shippers actively seeking new partners, ensuring outreach is highly targeted and efficient. Elevate Carrier Quality & Trust: Select high-quality carriers using verified performance data (CarrierSource.io) to mitigate service risks that quickly erode margins. Understand Brokerage Buying Intel: Utilize insights (Brush Pass Research) to understand how shippers make procurement decisions, enabling a tailored, pain-point-focused value proposition. Differentiate on Service Reliability: Shift the sales conversation away from price by emphasizing verified performance and quality as a critical risk mitigation strategy. Transform Sales into Consulting: Empower sales teams to use intent data to become strategic consultants who solve known needs, justifying better margins through specialized solutions. Learn More About The Margin Compression Playbook: The Essential Strategies for Brokerage Survival Kevin Hill | Linkedin Brush Pass Research | Linkedin CarrierSource.io | Linkedin Brush Pass Research CarrierSource.io Private Fleet Net Zero: The Deadhead is Dead with Russ Jones Freight Brokerage Tech Trends with Kevin Hill 4 Trends in Freight Brokerage with Kevin Hill The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

Our guest in this episode is Emma Möller, an AI strategist and former diplomat with a fascinating journey from a small village in Sweden to the forefront of global technology strategy. Emma helps leaders navigate the complex systems of AI, drawing on her deep understanding of how the frameworks we build shape our human reality. In our chat, we explore how to embrace AI's potential with a principled and human-centered approach. Key points discussed include:* Design AI systems with intention, recognizing they actively shape our reality and lived experience.* Avoid “intellectual laziness” by using AI as a partner for inquiry, not a replacement for curiosity.* Cultivate your human curiosity through diverse learning to expand your awareness and unlock AI's creative potential.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Emma G Moller, LumieraIt was a true privilege to welcome Emma Möller, an AI strategist and former diplomat, to the InnovaBuzz podcast. Her journey is as fascinating as her insights, taking her from a small village of 60 people in northern Sweden, deeply connected to nature, to the complex, human-made systems of international policy and now, artificial intelligence. Our conversation was a masterclass in how to approach the incredible power of AI not with blind optimism or fear, but with a principled, human-centered curiosity that feels both vital and reassuring in this rapidly changing world.Emma's perspective is shaped by a profound understanding that the systems we design, be they legal, economic, or technological, fundamentally create the reality we inhabit. She spoke of feeling a disconnect between the rich, sensory experience of her childhood and the generalized, often biased frameworks of the modern world. This lens is what makes her approach to AI so powerful; she sees it not just as code, but as a new and incredibly influential system we are building, and she urges us to be deeply intentional about what kind of reality we want it to create.The Seductive Trap of Becoming ‘Intellectually Lazy'One of the most memorable moments in our chat was when Emma warned against the subtle danger of becoming “intellectually lazy.” It's a brilliant phrase that perfectly captures the seductive ease of letting generative AI do our thinking for us. We've all felt it: the temptation to accept the first answer from ChatGPT without question, or to let it generate prose without infusing it with our own unique perspective and critical thought. Emma reminded us that these tools are often designed to agree with us, which can create an echo chamber if we're not careful.The antidote, she suggests, is to consciously maintain our curiosity and use AI as a partner for deeper inquiry, not as a replacement for it. This really resonated with me. I shared the story of how I used an AI, which I named Yuki, to help plan my recent trip to Japan. Yuki handled the logistical heavy lifting: train schedules, travel times, which freed me up to dive deeper into the history and culture. The AI built the foundation, but the curiosity, the questions, and the actual human experience remained firmly in my hands. It was a perfect example of using the technology to enhance, not diminish, our engagement with the world.The Unscheduled Joy of Getting LostThis led to another beautiful point: the importance of allowing for the unexpected. Emma spoke about how some of the best adventures and innovations come from mistakes, or from getting a little bit lost. An AI can create a perfectly optimized itinerary, but it can't schedule the serendipitous joy of stumbling upon a hidden alleyway or the creative spark that comes from a plan gone awry. If we delegate too much of our decision-making to algorithms, we risk engineering these essential human moments out of our lives.Ultimately, Emma argues that our most powerful tool for navigating the age of AI is our own awareness, which we must actively cultivate. Her advice was wonderfully simple: read books. Talk to people with different perspectives. Spend time in nature. In short, we must continually expand our own “information landscape” so that we can bring richer, more creative questions to the AI. It is, as she puts it, a “mirror of our own awareness,” and will only ever be as insightful as we are.AI as a Leadership Challenge, Not Just a Tech SolutionBringing this into the business world, Emma stressed that successful AI adoption is not a technology problem; it's a leadership and culture challenge. The leaders who are getting it right are not looking for a magic AI solution to plug in. Instead, they are focusing on the real, day-to-day problems their teams face and empowering them to find ways that AI can genuinely help. It's about creating a system for change that supports people, listens to their concerns, and fosters collaboration.This conversation with Emma Möller was a powerful reminder that while technology will continue to evolve at a dizzying pace, the core principles of human-centered progress remain the same. It's about staying curious, taking responsibility for the tools we use, and never losing sight of the fact that the goal of innovation should be to create more space for the messy, beautiful, and irreplaceable experience of being human.The Buzz - Our Innovation RoundHere are Emma's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Innovative AI for Human Connection – Using AI to analyze an organization's data to break down internal silos and foster mutual understanding between teams.* Best AI Integration Example – Leveraging voice-to-text tools to work more efficiently, thereby creating more time for screen-free, in-person connection.* Differentiate with Connection – Stay relentlessly curious by reading books and intentionally connecting with new people to learn from their unique perspectives.ActionIf you haven't already, start using AI. Consciously create space to remain curious and make mistakes, and then go outside for a walk to enjoy nature.Reach OutYou can reach out and thank Emma on her website. She also has a wonderful newsletter called The Lumiera Loop.Links:* Website - Lumiera* Lumiera's Newsletter - The Lumiera Loop* LinkedInCool Things About Emma* She's a former diplomat and lawyer. This isn't just a career change; it's a fundamental shift in worlds. Her expertise in AI doesn't come from a typical tech background, but from a deep understanding of human systems, language, and international relations. This unique origin story frames her entire perspective on technology in a fascinating way.* She wants to translate information into smell. In a conversation about large language models and digital artifacts, her most exciting experiment is wonderfully human and unexpected. This reveals a playful, creative, and deeply sensory side that looks for understanding far beyond the screen.* She's a global citizen. Born near a ski resort in the north of Sweden, she later studied at Monash University in Melbourne (Jürgen's alma mater) and now lives and works in Lisbon, Portugal. This isn't just a list of places; it paints a picture of someone who is adaptable and thinks with a naturally global perspective.* She finds text to be an “unnatural medium.” Despite being a self-proclaimed “big fan of languages” and having a background that relied heavily on text, she has come to the conclusion that it's an artificial way for humans to communicate. This intellectual paradox is very cool; it shows she's not afraid to question the very foundations of her own past expertise.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

At Viirtue Connect in Nashville, John Christian, Vice President of Marketing at Akixi, joined Doug Green, Publisher of Technology Reseller News, to discuss how Akixi is helping MSPs and telecom providers stand out in an increasingly commoditized communications market. Akixi delivers value-added analytics, CRM integration, and call recording solutions that enhance cloud-based telephony and UCaaS platforms. “We exist to help our partners solve business problems—whether that's missed revenue, productivity challenges, or customer experience gaps,” Christian explained. “In a world where everyone is selling the same call control, Akixi helps service providers differentiate.” A channel-only company, Akixi focuses on scalability, ease of provisioning, and simple billing—making it easier for MSPs and service providers to package and deliver advanced reporting and analytics alongside their UC offerings. Christian noted that some partners now lead with Akixi when selling their communications platforms because the real-time call analytics and visualization tools deliver immediate value to business customers. During the discussion, Christian highlighted a growing industry trend: specialization. “The MSPs that are succeeding are those who understand their customers' specific challenges—whether in healthcare, recruitment, or retail—and build tailored solutions around those needs,” he said. “Specialization builds trust and reduces perceived risk for customers transitioning away from legacy systems.” As MSPs look ahead, Christian believes differentiation will come from layering insights, integration, and intelligence on top of standard UCaaS platforms. “We help our partners move beyond selling technology to delivering outcomes—and that's where the real opportunity lies.” To learn more about Akixi, visit www.akixi.com.

Austin shares how you can differentiate yourself from the competition using something you already have - your experience!Time Stamped Show Notes:[0:30] - 99% of job seekers focus on the wrong thing[2:08] - How hiring managers differentiate between applicants[3:02] - Focus on the resultsWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

Guest: Danielle O'Laughlin, PA-C, MS Hosts: Danielle O'Laughlin, PA-C, MS and Jenna Wygant, APRN, CNP, DNP In this episode, Danielle O'Laughlin discusses benign breast tumor conditions and other non-cancerous growths. Listeners will gain insight into the clinical presentation, diagnostic evaluation, and management strategies for these common breast findings. Learning Objectives: Review the types of benign breast tumors and their clinical features. Differentiate between symptoms, diagnostic approaches, and treatment options for various benign breast conditions. Learn more about this series: Mayo Clinic Talks: Obstetric and Gynecologic Health | Mayo Clinic School of Continuous Professional Development Connect and listen with Mayo Clinic Podcasts | Mayo Clinic School of Continuous Professional Development

Becoming You Again Series: Part TwoCaregiving comes with a weight no one else can see. It's the emotional backpack you carry every day: filled with guilt, fear, responsibility, hypervigilance, and resentment. You can't always name what's inside it, but you feel it in your body, your mood, and your energy.In this episode, Charlotte helps you take a closer look at what you've been holding. Through real caregiver stories, simple grounding practices, and a framework for emotional awareness, you'll begin to understand how this emotional load builds up and how to start setting it down, one feeling at a time.This conversation offers tools to help you:Differentiate between your emotions and the ones you're absorbing from othersCreate space to process difficult feelings without judgmentLoosen the grip of guilt, fear, and griefReclaim small moments of relief, clarity, and personal truthThis episode is not about pushing through, it's about pausing long enough to acknowledge what you've been carrying, and realizing you don't have to carry it all alone.Find your Scanxiety toolkit at https://www.cancercaregiverpodcast.com/tools

Lee Salz is the founder and CEO of Sales Architects®, a globally recognized sales management strategist, bestselling author, and keynote speaker. Widely respected for challenging outdated sales methods, Lee equips organizations with powerful sales strategies, playbooks, and processes that drive explosive, profitable growth.His insights have helped hundreds of companies differentiate themselves and develop world-class salesforces. As the author of several bestsellers—including Sales Differentiation and his latest, The First Meeting Differentiator—Lee is on a mission to transform how companies approach sales conversations, starting with the very first meeting.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome back Lee Salz for an insightful conversation about the critical role of the first meeting in the sales journey.They explore what it means to sell from the heart—leading with authenticity, human connection, and emotional awareness. Lee explains why most sales professionals fail to differentiate themselves early on and how to fix it.From practical strategies to ask emotive questions, to why you should always end meetings with clear next steps, this episode is a goldmine of advice for sales professionals who want to build deeper trust, deliver meaningful value, and win more deals. KEY TAKEAWAYSAuthenticity wins — make people feel seen, heard, and valued.Meaningful value comes from understanding the client's emotional and strategic needs.Emotions drive decisions, but most sellers only use logic—learn how to tap into both.Differentiate in the first meeting by asking better questions and leading with empathy.Clarity matters — end every meeting with clear next steps and a follow-up.Language is powerful — say “investing time,” not “spending time.”HIGHLIGHT QUOTESPerson before prospect. Until you understand them as a person, you can't possibly have them as a prospect.Don't forget to say: ‘Thank you for investing time with me today.' Not spending time, nvesting it.People buy based on emotion and justify their decisions with logic—but nobody's doing it.The problem with your case is it's all facts, no heart—and the jury isn't buying it.

Our guest in this episode is Ali Hafizji, the CEO of Wednesday Solutions, who joins us from Pune, India. He's on a critical mission to steer startup founders away from the chaos and waste that often plagues their journey, offering them a clear, systematic path to success. In our chat, Ali Hafizji breaks down the fundamental mindset shift that separates a struggling project from a thriving business: the transition from being a "builder" to becoming a true "business owner." Ali provides a clear framework for founders to escape the dreaded "build trap" and focus on the activities that genuinely move the needle. Key points discussed include:* Make the critical shift from passionately building a product to strategically owning the entire business.* Your new job isn't coding; it's marketing, sales, fundraising, and gathering crucial market insights.* Leverage AI for incredible speed, but always guide it with uniquely human judgment and strategic focus.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Ali HafizjiIt was a real privilege to welcome Ali Hafizji, the CEO of Wednesday Solutions, to the Innovabuzz podcast, all the way from Pune, India. Ali has a critical and incredibly timely mission: to help founders avoid the pain, waste, and chaos that so often derails promising startups. He provides a wonderfully systematic and clear path for entrepreneurs to move from a compelling Minimum Viable Product (MVP) to that all-important Product-Market Fit, and he does it with a logic that cuts right through the emotional turmoil of the founder's journey.Our conversation was a deep dive into the fundamental mindset shift required to build not just a product, but a sustainable business. Ali's insights felt like a much-needed dose of clarity in a startup world that is often filled with noise and distractions. He's on a mission to help founders cross the chasm from being passionate builders to becoming strategic business owners, a distinction that is truly at the heart of success.The Critical Divide: Are You a Builder or a Business Owner?The most powerful idea Ali Hafizji shared was the distinction between acting like a "builder" and thinking like a "business owner". So many founders start because they have personally experienced a problem and have the vision to build a digital solution for it. This is a fantastic starting point, but it's also a trap. They get their MVP built, show it to a few people, and then get stuck in a perpetual cycle of building.As Ali explained, their day-to-day becomes about micromanaging features and tweaking the product, not growing the business. They are acting like builders, not owners. This crucial difference in mindset is often what separates a promising project that fizzles out from a company that achieves real traction and makes a lasting impact.Escaping the "Build Trap": When Your Day-to-Day Doesn't Move the NeedleThis builder mindset leads directly to what Ali calls the "build trap". You get feedback, you add a feature. You talk to a user, you tweak the interface. You're constantly busy, your team is shipping code, but the core business metrics aren't changing. You feel like you're working incredibly hard, but as Ali puts it, you're just not "moving the needle".The litmus test he offered was profound in its simplicity: if you realize that no matter what you do, things aren't fundamentally changing, you probably need to change first. It's a sign that you must stop focusing all your energy on the product itself and transform your own role within the company.The Founder's New Job: A Four-Point Mission for GrowthSo, what does that new role look like? Ali laid out a new job description for the post-MVP founder, one centered on four key activities: marketing, sales, fundraising, and gathering insights. The founder's primary job is to be the external voice and vision for the company, interacting with the market, customers, and investors.This means handing over the day-to-day building to a team you trust, whether it's an in-house team or a partner. That team's job is to convert the rich insights you're gathering into a digital offering. This shift is a massive change, moving from the comfort of building to the challenging, but essential, work of business development.AI as the Enabler, Not the Answer: Building with True VelocityIn today's world, it's easier than ever to build something, thanks in large part to AI. Ali is a huge proponent of using AI, but in a very specific, strategic way. He sees it as a powerful enabler to get your MVP off the ground and to supercharge your engineering team, allowing a small "pod" to achieve twice the outcome.However, he was quick to point out that true velocity isn't just about speed; it's a combination of speed and direction. AI can provide the speed, but the direction must come from the human insights gathered by the founder. An AI-enabled team is powerful, but they are still relying on the founder's strategic guidance to ensure they are building the right thing.The Human Advantage: Why Saying "No" is Your Most Important SkillThis brought us to the crucial human element. With the ability to build things so quickly, the temptation to add every bell and whistle is stronger than ever. Ali argued that the most important advantage a human-led team has is the ability to say "no." It's about having the focus and judgment to decide what not to build.He used brilliant examples, like Instagram focusing solely on its iOS app for the longest time, or Snapchat starting with a single, simple feature. This disciplined focus is only possible through a consultative, back-and-forth conversation between the founder and the team, constantly asking the tough questions: "What business metric is this going to move?" That judgment is something AI can't replicate.Conclusion: Stop Listening to the Chaos and Start BuildingAli's message is ultimately one of empowerment. We are in an age where the tools to bring an idea to life are more accessible than ever. His final call to action was simple: "now is the time to build". But that encouragement comes with a critical piece of wisdom.You must start with the awareness that the goal isn't just to build a product, but to build a business. Be prepared to make that difficult but necessary transition from builder to business owner. Stop listening to the chaos, focus on what truly matters, and you'll be on the right path to turning your vision into a viable, impactful company.The Buzz - Our Innovation RoundHere are Ali's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.Most innovative use of AI to enhance human relationships: Using an AI tool that helps you take interviews better by nudging you to look at the camera and build a genuine connection.Best thing to integrate AI and human connection: Actively avoiding the use of AI for human connection to maintain authenticity, as AI-generated text often feels like fluff.Differentiate by leveraging AI: Focus on authentic video for marketing, as text is now commoditized and video offers a less noisy, more human platform.ActionIf you are thinking about building a business, now is the time to start. Use the tools all around you to build whatever you plan, as you don't need a lot of external help to get started.Reach OutYou can reach out and thank Ali via the Wednesday Solutions website or by connecting with him on LinkedIn.Links:* Website - Wednesday Solutions* LinkedIn* Twitter - @wednesdaysol* Instagram - @wednesday.solCool Things About Ali* He is a "Founder Pain-Killer": Ali hasn't just built another software company. He has systematically designed a business model around a core philosophy: to prevent the specific pain, chaos, and waste he has witnessed kill so many startups. He is not just selling a service; he is selling a well-engineered antidote to a common business disease.* He is a Unicorn Whisperer: Having worked with over 10% of India's unicorn companies, Ali possesses a rare and valuable perspective. He has had a front-row seat to hyper-growth, giving him an extraordinary understanding of the patterns that separate the wildly successful from the rest, especially during their chaotic and vulnerable early stages.* He is a Pragmatic AI Pioneer: While many leaders talk about AI in abstract or future-tense terms, Ali is a true early adopter who has been using it in the trenches for years. He treats AI not as a buzzword, but as a practical, integrated "force multiplier" that is a fundamental part of his company's daily operations.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.