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In this episode of Building the Premier Accounting Firm, Roger Knecht welcomes Shauna Wekherlien, known as the Tax Goddess, a top 1% US tax strategist, to discuss building a premier accounting firm. They explore Shana's journey from astrophysics to tax, the power of branding, writing a book for client authority, and strategies for effective tax planning versus preparation. In This Episode: 00:00 Introducing Shana The Tax Goddess 02:02 From Astrophysics to Tax Goddess 05:09 The Accidental Brand: Tax Goddess 09:52 Overlooked Tax Deductions for Businesses 15:00 Tax Preparation vs. Tax Planning 22:24 Managing Tax Audits and Offshoring 29:26 The Entrepreneurial Journey & Gratitude 39:37 Closing Thoughts and Resources Key Takeaways: Build a thriving accounting firm by focusing on quality services and proper pricing. Develop a unique brand to distinguish your business and attract ideal clients. Leverage a book as a "calling card" to establish authority and pre-qualify clients. Differentiate between tax preparation and tax planning to clearly define client expectations. Consider offshore teams to manage administrative tasks and support growth efficiently. Featured Quotes: "If your mama, your goddess gets upset, what do you do? You figure it out, right?" — Shauna Wekherlien "In today's day and age, writing a book is effectively a really long calling card." — Shauna Wekherlien "Do what makes you feel in love with life." — Shauna Wekherlien Behind the Story: Shana recounts her personal motivation for entering the tax profession after seeing her mother struggle with tax issues. This led her to challenge traditional firm structures and build her own company, Tax Goddess Business Services PC, in 2004. Her unique brand, "The Tax Goddess," emerged serendipitously during a networking event, demonstrating the power of authenticity in business. She further cemented her authority by writing "The 6% Life," a narrative-driven book designed to educate and attract clients. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Shauna, the Tax Goddess, CPA, MTax, CTC, CTP, CTS, Top 1% The 6% Life is a way for business owners and entrepreneurs to reduce their taxes to pay 6% or less every year by using the same strategies, tactics, and day-to-day financial changes that Shauna cultivated over her last 25 years in becoming a leader in the https://www.amazon.com/Life-Strategies-Successful-Entrepreneurs-Consistently/dp/0996032916 Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
Hello future humans with self-agency inspiring human potential!Become a paid subscriber to access practical exercises that use mindset, mindfulness & mindsight to grow confidence, handle change with good stress, raise your frequency & inner stillness & ground yourself in VVS: podcasters.spotify.com/pod/show/maria-florio/subscribeInspiring Human Potential spotlights higher-self mindset lifestyle POVs, stories, ideas & practices.Maria Florio inspires human potential by sharing the keys to inner growth & following your heart. She brings together human, spiritual, & spirituality elements to explore human evolution, consciousness, & being yourself. She looks at how sciences & spirituality together reveal the way to access infinite higher human consciousness potential when pursuing self-help, personal development, spiritual growth, & mental & emotional mastery. She also talks about how mindset & lifestyle, mindfulness, secure attachment, integration of the brain, & restorative embodiment lead to higher intelligence & fulfillment. She uses perspectives & stories from her self-empowered, enlightening, mystic, spiritual, & mindful life. From the age of eight, Maria decided she was going to help people when she grew up. A vague statement that meant to her, & still means, to help people live a good life as themselves.5D mystic POV stories on mindfulness, educational podcasts & being yourselfA securely attached self-led mystic, spiritual & mindful person knows inconsistencies for what they are: fear, fear of intimacy, emotional vulnerability & being yourself in connection.Be you, mindful & flawed with integrity.Love is supporting each other to fly. Love lifts you up when you're down & it soars the skies with you when you're up. Love is always there."The kingdom of God is within you." - JesusLove, Maria5D Mystic Spiritual Self-Help Mindful Mentor Podcast Spiritual & Science Human VoiceBringing Together Human, Spiritual & Spirituality Elements to Explore Human Evolution & ConsciousnessEmail floriomaria80@gmail.com for 1-to-1 Mentorship or Masterclass & Spiritual Workshops & Retreats info."It is the ability to bring out the best in others that makes you a leader." - Sadhguru"Mindfulness can help integrate the mind, body, & relationships, which can lead to well-being." - Dan Siegel, MD"A non traumatized person with a secure attachment has the capacity to regulate independently of relationships." - Pat Ogden, PhDSecurely attached self-led people are strong, brave & bring change for the better because we embody intelligence, expand consciousness & self.Be Yourself In Connection In Life & Love - 5D Mystic Functional Adult POVs & StoriesSubscribe on Spotify, YouTube: @inspiringhumanpotential, another favorite podcast platform you use, or Fanbase.5D Mystic Enlightenment Functional Adult Relationships New Stories To Heal Trauma Together & Bring Forth Your Humanity"If you are a piece of creation, the Creator is definitely embedded within you. You just have to turn inward to know." - SadhguruYou'll know the piece of creation you are once you're living life as a securely attached restorative embodied self-aware, accountable & regulating person.Love, Maria5D Mystic Woo-Woo Pseudoscience Self-Help Mindful Mentor & Podcast HostMaria brings together sciences & spirituality to support human evolution & consciousness, to shed light on love & you being able to be you, the authentic you - an inner child adult who has secure attachment, integration of the brain, & restorative embodied self-aware life potential with your personal motivation to do self-help & personal development that get your self-awareness to put into practice accountability & regulation skills with the mental, emotional, & physical mastery at play as you apply & use the inner growth mindset & lifestyle approach.Inspiring Human Potential Inner Growth 5D Self-Empowered Enlightened Expanding Consciousness Voices, Stories & Perspectives
Night terrors are dramatic but benign episodes that can leave caregivers frightened and confused. In this episode of PEM Currents: The Pediatric Emergency Medicine Podcast, we explore the clinical features of night terrors, how to differentiate them from other nocturnal events, and when to consider further evaluation such as polysomnography. We also discuss management strategies that center on sleep hygiene, reassurance, and safety, with a special look at the role of scheduled awakenings and when medication is appropriate. Learning Objectives By the end of this episode, listeners will be able to: Describe the typical clinical presentation and age range of children with night terrors. Differentiate night terrors from other parasomnias and nocturnal seizures based on clinical features and timing. Discuss non-pharmacologic and pharmacologic management strategies for night terrors, including when to consider polysomnography. References Petit D, Touchette E, Tremblay RE, et al. Dyssomnias and parasomnias in early childhood. Pediatrics. 2007;119(5):e1016-e1025. Morse AM, Kotagal S. Parasomnias of childhood, including sleepwalking. In: Chervin RD, ed. UpToDate. Hoppin AG, deputy ed. Waltham, MA. Accessed November 2025. Van Horn NL, Street M. Night Terrors. Updated May 29, 2023. In: StatPearls [Internet]. Treasure Island, FL: StatPearls Publishing; 2025 Jan–. Available from: https://www.ncbi.nlm.nih.gov/books/NBK493222/ Transcript This transcript was provided via use of the Descript AI application Welcome to PEM Currents, The Pediatric Emergency Medicine Podcast. As always, I'm your host Brad Sobolewski. In this episode, we're talking about night terrors, also known as sleep terrors. A dramatic, confusing, and often terrifying experience for caregivers to witness. But they're usually benign and self-limited for the child. Kind of like a lot of the things in childhood actually, what are we gonna talk about? Well, what are night terrors? How do we diagnose them? How to differentiate them from seizures or other parasomnias key counseling for parents in the emergency department, when to refer for sleep studies or neurology evaluation, and what role, if any, medications play. So let's start with talking about what night terrors actually look like. They're part of a group of disorders called non REM parasomnias, which also includes sleepwalking and confusion arousals. They are not nightmares and they are not signs of psychological trauma. Children experiencing night terrors typically sit up suddenly during sleep, scream, cry or appear terrified. Show signs of autonomic arousal. So rapid breathing, tachycardia, sweating. They're confused or inconsolable for several minutes and they have absolutely no recollection of the event the next morning. These events usually occur in the first third of the night when children are in deep, slow wave sleep, so stage N three, and they can last five to 15 minutes, but trust me, they seem to last much longer to observers. Night terrors occur most commonly between ages three and seven with a peak around five years of age. They're rare before 18 months and unusual after age 12. Preschool aged children are most affected because they spend more time in deep, slow wave sleep. They have more fragmented sleep architecture, and they may not have fully developed arousal regulation mechanisms. Episodes can start as early as toddlerhood, especially if the child has a family history of parasomnias. So like sleep, walking night terrors or other things, sleep deprivation or stressful life events like starting daycare or a new sibling or a move, although less common, older children and even adolescents can experience night terrors, especially in the context of stress, sleep deprivation or comorbid sleep disorders like sleep apnea. Why do they happen? Well, they're usually due to incomplete arousal from deep sleep, so the brain is essentially stuck between sleep and wakefulness. Factors that increase the risk of frequency of night terrors include again, sleep deprivation, recent illness, stress, or anxiety. Sleep disordered breathing, or a family history of parasomnias, there's a real strong genetic component. Up to 80% of children with night terrors have a first degree relative with similar episodes. The diagnosis is entirely clinical and based on history. You should ask parents, what time of night did these episodes occur? Is the child confused, frightened, or hard to wake? Is there amnesia the next day so they don't remember the event? And are the movements variable or stereotyped? Sometimes parents will video record these, and that can really help us clarify the episodes when we're in the emergency department. You definitely do not need labs or imaging in a typical presentation. I think parents are often seeking an explanation for why their child looks so freaky. In my experience, just telling them that it's a night terror and that it's benign and providing reassurance on how healthy their kid is, is more than enough. Now, not all nighttime events are sleep terrors. You should consider neurology referral and video polysomnography or sleep studies with extended EEG when onset is very early, so younger than 18 months or late in childhood. So older than 12 or 13 episodes occur outside of the first third of the night. Again, find out when the kid went to bed. And do math. The first third of the night is the first 33% of their typical sleep time. The events are brief clustered or stereotyped. The movements are repetitive, focal or violent. If kid just moving just their right arm. That's not a night terror. Often the movements will look fearful and they'll be sort of disorganized. Rhythmic movements don't typically happen in night terrors, and there's a recent injury. The child has excessive daytime sleepiness, or there's some developmental regression or abnormality. All those are red flags. Differentiating from nocturnal frontal lobe epilepsy can be tricky. Nocturnal frontal lobe epilepsy events are usually short. Highly stereotyped. They have abrupt onset and offset, and they may include dystonic or tonic posturing. So if the family has a video of this, that can be really helpful using a good clinical history. Video recordings in EEG generally distinguish night terrors from these forms of epilepsy. But let's be honest, most of the kids you see in the ED with a typical presentation of night terrors are just night terrors. These events are really scary and we are gonna see them in the emergency departments, and so your first goal is to just reassure the family. The events are not harmful. The kid isn't aware that they had them, and the child suffers no ongoing psychological harm. That doesn't mean that the parent isn't freaked out or that nervousness doesn't linger. You wanna avoid sleep deprivation If possible, counsel families on age appropriate bedtimes and naps. Stick to a routine consistent bedtime routines. Reduce sleep fragmentation, which is a known risk factor for children with frequent or predictable night terrors. Try waking them 15 to 30 minutes before the usual episode happens. So I've seen lots of kids with frequent night terrors, and they usually happen around the same time at night. And you wanna do this, this 15 to 30 minute awakening before the usual episodes each night for about two to four weeks. That's labor intensive as a parent, but it can help these awakenings interrupt the sleep cycle and break the pattern. Keep kids safe. Use baby gates, door alarms. Make sure windows are locked, don't put younger kids in bunk beds and remove sharp obstacles or objects near the bed. So if they've got a pointy ended nightstand, oh, that's just something for the kid to fall into or smack against. Do we ever use medications for night terrors? Well, almost never. You know, pharmacologic therapy such as low dose benzodiazepines or tricyclic antidepressants is really only reserved for severe episodes. Kids with substantial risk for injury or disruption of the family life or school in a substantial way. I'm not gonna make that call in the emergency department. And these are sleep specialist referral guided therapies. You also wanna consider evaluating children for comorbid sleep disorders, especially in recurrent night terrors, like obstructive sleep apnea, restless leg syndrome. This may worsen the parasomnias. For kids in which you're unsure, polysomnography can be used. This is an overnight sleep study that monitors brainwaves via EEG, eye movements, muscle activity, heart rhythm, breathing effort, and airflow and oxygen saturation. But it's also done in a hospital and not during the kid's usual sleep routine. So most children that have night terrors, if you get the right history, you can make the diagnosis clinically and the kids don't need any expensive or expanded testing to get to the bottom of things. Alright, take home points for this brief episode. Night terrors are common, especially in preschool aged children. They occur in non REM sleep in the first third of the night. The episodes are very dramatic, but they're benign and children don't remember them. But trust me, parents do. The diagnosis is clinical. No labs or imaging are needed unless there's atypical features. You should reassure families, promote sleep hygiene and use scheduled awakenings for frequent and recurrent cases, and refer for sleep studies and or neurology of episodes or violent stereotyped, or suggest nocturnal seizures. Thanks for listening to this episode. I hope you found it educational about a topic that you will encounter in the emergency department. As with many things in children that are scary, there's a benign explanation and parents are just looking to know that their kid's gonna be okay. Often doing a thorough history in physical and really listening to the parents' concerns and then providing useful information is all you gotta do. That's why pediatrics is great. If you've got feedback on this episode or there's other common topics you'd like to hear about, send them my way. If you enjoyed this episode and think that other people should listen to it, share it with them. More listeners means more learners. And if you have a chance, leave a review or like the podcast on your favorite podcast site for PEM Currents, the Pediatric Emergency Medicine Podcast. This has been Brad Sobolewski. See you next time.
Episode Notes Themes: communication issues, secure attachment ** What differentiates strong couples from stuck couples? In this episode, I'll do a deep dive into specifics of how you can shift your communication style in order to promote more connection. Work with Me Schedule a consult, read blogs or download resources on at myintimacytherapist.com Follow me on Instagram @myintimacytherapist
In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni pull back the curtain on the world of top speaker bureaus — how they work, what they look for in speakers, and how to build mutually beneficial relationships that generate bookings. Maria draws on decades of experience running one of Europe's most respected bureaus to explain how agents think, what differentiates a bookable speaker, and the dos and don'ts that every professional should know. James adds his perspective as a speaker represented by leading bureaus around the world, revealing how he collaborates with agents, builds trust, and stays top-of-mind. Whether you're just starting out or already on the international circuit, this episode will help you understand the economics, etiquette, and psychology of working successfully with speaker bureaus. Key Takeaways Bureaus are partners, not promoters – Their job is to serve their clients, not to manage your calendar. Be easy to sell – Have clear positioning, strong video, up-to-date assets, and a defined fee range. Stay top of mind – Regular updates, newsletters, and personal touches help agents remember you. Trust takes time – A bureau relationship is earned through reliability and professionalism. Never bypass a bureau client – Always respect existing relationships and contracts. Understand their economics – Bureaus work on commission; help them justify recommending you. Differentiate your topic – Relevance, clarity, and credibility make you stand out in their database. Be bureau-ready – Fast response times, accurate details, and flexibility build confidence. Support their success – Make them look good in front of their clients, and they'll champion you again. Memorable Quotes "A bureau's client is the end client — not you. Understand that, and you'll have better relationships." – Maria Franzoni "Don't expect bureaus to build your business; help them sell you by giving them reasons to." – James Taylor "The easiest speakers to book are the ones who make agents look brilliant." – Maria Franzoni "Relevance and reliability will get you booked again and again." – James Taylor "Treat bureaus as partners — not miracles." – Maria Franzoni Episode Timestamps 00:00 – Welcome and catching up on travel and client projects 01:52 – What exactly is a speaker bureau? 03:28 – How bureaus differ from speaker agents or managers 05:16 – What bureaus really look for when recommending a speaker 07:32 – The economics of bureau commissions and client service 09:18 – How to make yourself "easy to sell" 11:40 – The power of positioning and clarity in your topic 13:05 – Dos and don'ts when approaching a new bureau 15:33 – Why trust is the currency of the bureau–speaker relationship 17:26 – Handling multiple bureaus without conflict 19:47 – Updating bureaus and keeping them engaged 22:09 – Common mistakes speakers make when working with bureaus 24:34 – Case studies: speakers who get rebooked again and again 26:42 – How to support your bureau before, during, and after events 29:15 – Tech & tools of the week for bureau collaboration 31:20 – Final thoughts and listener questions
Dave talks about a recent survey where people are having a hard time knowing what's human vs. what is AI.
In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, talks to Jennifer Jackson, vice president of public relations for Hungry Howie's.Jackson spoke about the public relations and advertising the pizza brand does. Hungry Howie's differentiates itself by offering flavored crusts. Jackson said the butter cheese is the top crust flavor, but the brand does unique LTOs like a sweet heat bacon.Hungry Howie's also has a deep dish pizza and recently launched a Detroit-style pizza. Jackson said Detroit-style pizza accounts for up to 8-9% of pizza sales right now."To be an authentic Detroit style, it's having the sauce on the top. And most of the other brands claim it's Detroit style, but it's not, because it doesn't have the sauce on the top," Jackson explained.The brand's strategy for communicating the brand's commitment to quality ingredients and food preparation standards for the public involves top-quality ingredients and fresh dough."We still make our dough fresh in store every single day," Jackson said. "We also use 100 % real mozzarella cheese. I believe we are one of the only brands that can say that we use 100% real mozzarella. Most of them are a blend. A lot of the larger pizza places are now using the frozen dough. So we're going to continue to stand by being that fresh pizza that we want to give our customers. So we'll continue to do that as long as we can."To learn more about Hungry Howie's operations, growth and public relations success, click the button at the top of the page.
Please visit answersincme.com/860/99505211-replay1 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, experts in psoriasis discuss real‑world strategies for using oral small molecules in moderate to severe disease. Upon completion of this activity, participants should be better able to: Identify patients with moderate to severe plaque psoriasis who would benefit from oral small molecule therapy; Differentiate the targets/mechanisms of action of available oral small molecule therapy for moderate to severe plaque psoriasis; and Integrate strategies to individualize oral small molecule therapy for moderate to severe plaque psoriasis, while balancing safety, considering regional barriers.
Please visit answersincme.com/860/99505211-replay1 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, experts in psoriasis discuss real‑world strategies for using oral small molecules in moderate to severe disease. Upon completion of this activity, participants should be better able to: Identify patients with moderate to severe plaque psoriasis who would benefit from oral small molecule therapy; Differentiate the targets/mechanisms of action of available oral small molecule therapy for moderate to severe plaque psoriasis; and Integrate strategies to individualize oral small molecule therapy for moderate to severe plaque psoriasis, while balancing safety, considering regional barriers.
How do you market your book if you don't like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you're shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I'm a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations
Respiratory syncytial virus (RSV) continues to pose a serious health threat—particularly to infants, older adults, and immunocompromised individuals—making it critical for pharmacy professionals to stay up to date on prevention and treatment options. This episode covers the latest FDA-approved RSV therapies, including vaccines and monoclonal antibodies, while highlighting clinical pearls for use across care settings. Tune in to stay informed and better support patients during the upcoming respiratory season.HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTKalen Manasco, PharmD, BCPS, BCPPS, FCCP, FPPAProfessorUniversity of Florida College of PharmacyJoshua Davis Kinsey and Kalen Manasco have no relevant financial relationships with ineligible companies to disclose. Pharmacists, REDEEM YOUR CPE HERE!CPE is available to Health Mart franchise members onlyTo learn more about Health Mart, click here: https://join.healthmart.com/CPE INFORMATION Learning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Differentiate between RSV vaccines and monoclonal antibody therapies, including their indications and target patient populations.2. Identify key counseling points and administration considerations associated with currently available RSV vaccines and monoclonal antibody therapies.0.05 CEU/0.5 HrUAN: 0107-0000-25-312-H01-PInitial release date: 11/3/2025Expiration date: 11/3/2026Additional CPE details can be found here.
Respiratory syncytial virus (RSV) continues to pose a serious health threat—particularly to infants, older adults, and immunocompromised individuals—making it critical for pharmacy professionals to stay up to date on prevention and treatment options. This episode covers the latest FDA-approved RSV therapies, including vaccines and monoclonal antibodies, while highlighting clinical pearls for use across care settings. Tune in to stay informed and better support patients during the upcoming respiratory season. HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTKalen Manasco, PharmD, BCPS, BCPPS, FCCP, FPPAProfessorUniversity of Florida College of PharmacyJoshua Davis Kinsey and Kalen Manasco have no relevant financial relationships with ineligible companies to disclose. Pharmacist Members, REDEEM YOUR CPE HERE! Not a member? Get a Pharmacist Membership & earn CE for GameChangers Podcast episodes! (30 mins/episode)CPE INFORMATIONLearning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Differentiate between RSV vaccines and monoclonal antibody therapies, including their indications and target patient populations.2. Identify key counseling points and administration considerations associated with currently available RSV vaccines and monoclonal antibody therapies.0.05 CEU/0.5 HrUAN: 0107-0000-25-312-H01-PInitial release date: 11/3/2025Expiration date: 11/3/2026Additional CPE details can be found here.Follow CEimpact on Social Media:LinkedInInstagram
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google's Local Service Ads (LSAs), website performance, and empathetic customer engagement. Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google's rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks. Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn't deliver results..
Chad Prezlomski reveals how elite sellers separate themselves from the pack by delivering a world-class buyer experience.
UC Today's David Dungay hosts John Tucker, VP of Product, Intermedia In this session we discuss the following:1) Challenges surrounding delivering a seamless Microsoft Teams Operator Connect experience2) How Service Providers can stand out with a Teams proposition3) Avoiding the 'commodity trap' by building higher value propositionsIf you're looking for more information on this topic, visit https://intermedia.comProduced by UC Today News - Unified Communications & Collaboration Tech News #UCaaS #ChannelNews #MicrosoftTeamsThanks for watching, if you'd like more like this, don't forget to SUBSCRIBE to our channel. You can also join in the conversation on our Twitter and LinkedIn pages.For more Unified Communications & Collaboration Tech News visit https://www.uctoday.com/
There is no doubt that back and hip pain are often linked and sometimes confusing to diagnose. But sometimes it's hard to differentiate the two, and what may be the underlying cause versus the symptoms.We discuss in this week's podcast episode.To see full show notes and more, head to: https://mikereinold.com/how-to-differentiate-between-hip-and-low-back-pain/ Click Here to View My Online CoursesWant to learn more from me? I have a variety of online courses on my website!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show_____Want to learn more? Check out my blog, podcasts, and online coursesFollow me: Instagram | Twitter | Facebook | Youtube
Our guest in this episode is Joanna Zhang, who helps leaders connect strategy with soul to build businesses on a solid foundation. Joanna's own journey, marked by three profound personal transformations, led her from being a transactional professional living a “gray color” life to becoming a balanced, spiritual leader. In our wonderful chat, Joanna unpacks her evolution, sharing the powerful lessons learned from her “soul awakening” and how they reshaped her approach to business, teamwork, and even AI. Key points discussed include:* True leadership evolves from controlling titles to a spiritual balance of compassion and boundaries.* Changing your core intention from getting to giving unleashes unexpected, magical results in business.* Embracing all your emotions is the foundation of self-love and authentic, resilient leadership.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Joanna Zhang, The Operations GeniusIt was an absolute pleasure to welcome Joanna Zhang to the Innovabuzz podcast for a conversation that beautifully embodied her mission: to help leaders build businesses by connecting strategy with soul. I knew we would be talking about thoughtful systems, but I was not expecting such a profound masterclass in personal transformation. Joanna's journey is a powerful testament to the idea that the most effective business strategies are often the ones that begin from within.Joanna shared that her journey started when she was a financial planner, feeling stuck in a career that, while she was competent at it, didn't light her up. A psychic once told her that her life was a “gray color,” a description that resonated deeply. The first major shift came from a simple but powerful coaching exercise that sorted tasks into zones of incompetence, competence, and genius. This led her to a pivotal realization: she needed to start delegating the things that drained her and, more importantly, to question if her current path was her true destiny.From Transaction to TransformationThat initial step opened the door to a much deeper awakening. As Joanna began building a business to help others with their operational frameworks, she admits that, to be honest, she started as a “dollar person,” seeing every interaction as a potential deal. This transactional mindset created a massive blockage. The real breakthrough came after her “soul awakening,” when she shifted her entire approach. She started looking at every potential client as a soul, genuinely caring about their challenges and wholeheartedly offering solutions with no expectation of return.And that's when, as she puts it, “magic happened.” By changing her core intention from getting to giving, from desire and fear to love and care, opportunities began to unfold naturally. It's a beautiful paradox so many of us forget: the less we chase, the more the right things flow to us. This shift wasn't just a new sales tactic; it was a complete transformation of her relationship with her work and the people she served.The Three Faces of LeadershipThis inner evolution dramatically reshaped her leadership style. Joanna candidly described her former self as a “controlling freak” and a “title leader” who ruled with expectations and a lot of masculine energy. Over time, she grew into a “serving leader,” focused on supporting her team. However, this created a new problem, as she sometimes allowed her boundaries to be crossed in her desire to help.Her third and current stage is that of a “spiritual leader.” This, she explains, is the crucial “balancing act” between compassion and firm boundaries. Grounded in a practice of self-love, she learned to be strong in her core, setting clear guidelines not to control, but to help her team members grow. This balanced approach fostered a healthier, more dynamic, and more effective team environment, proving that true leadership is about empowering others to be their best.A Lesson in Letting GoA significant part of this journey involved deep emotional work. Joanna shared a powerful story from a recent trip to Egypt, where she finally confronted and released layers of resentment she had been carrying, some even from past lives. She realized that holding onto resentment benefits no one and that true forgiveness is about respecting another's free will while learning the lesson to protect yourself.This act of letting go was liberating and had a ripple effect across her life. It reinforced the importance of setting healthy boundaries and no longer being a “people pleaser.” It's a profound reminder that the emotional baggage we carry silently impacts our decisions, our energy, and our ability to lead with clarity and presence.A Soulful Approach to AIGiven her focus on human connection, I was fascinated to hear Joanna's take on AI. She sees it, wisely, as a “double-sided sword.” Her approach is not to fear it or rely on it completely, but to use it as a tool to enhance human capability. In her business, they leverage AI for repetitive tasks, which boosts efficiency and productivity.The ultimate goal, she explained, is to free up her human team members from mundane work so they can spend more time in their “genius zone.” This allows them to focus on creativity, strategy, and the deep, nuanced human connection that AI can never replicate. It's a perfect example of her philosophy in action: using a modern tool to get back to what is timelessly human.The Treasure in Your FeelingsTo bring it all together, Joanna's final piece of advice was perhaps the most powerful. She urged us all to truly respect our own feelings. In a world that often encourages us to suppress or ignore difficult emotions, she invites us to face them, embrace them, and find the lesson hidden within them. She admitted that this can be painful, but as her spiritual mentor taught her, “pain is inevitable, but suffering is a choice.”By learning from our pain instead of getting stuck in it, we grow. This practice of emotional honesty and self-love was the bedrock of all her other transformations. It's what allowed her to move from a “gray” existence to a vibrant, purposeful life.In Summary: My conversation with Joanna Zhang was a beautiful reminder that our businesses are extensions of who we are. Her journey shows that true, sustainable success isn't found in a better strategy, but in a deeper connection to ourselves. By having the courage to do the inner work, let go of what no longer serves us, and lead with a balance of heart and wisdom, we can build not just better businesses, but better lives.The Buzz - Our Innovation RoundHere are Joanna's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: AI can rapidly research and extract a person's essence, building a foundation for deeper connection.* Best thing to integrate AI and human connection: Using AI to automate repetitive tasks frees up her team to focus on higher-value human connections.* Differentiate by leveraging AI: Practice giving AI clear, detailed instructions to sharpen your communication and delegation skills with humans.ActionRespect your own feelings. Face every emotion, accept it, embrace it, and find the valuable lesson hidden behind it.Reach OutYou can reach out and thank Joanna on LinkedIn by searching for Joanna Zhang and looking for “operations” in her profile.Links:* Website - The Operations Genius* LinkedIn* Facebook* Instagram - @entrepreneursoulmateCool Things About Joanna* She's a former stage performer and singer. This is a wonderful and unexpected backstory for an “Operations Genius”. It reveals a creative, expressive history and provides a powerful metaphor for how she now uses her “voice” to share a different kind of message.* She built the exact business she wished existed for herself. Her company wasn't just a response to a gap in the market; it was born from her own personal struggle and frustration as an entrepreneur who needed help but couldn't find the right fit. This makes her origin story incredibly authentic.* She didn't realize she was a global innovator until she won an award for it. Joanna mentioned that she didn't even know her “Fractional VA Service” was a pioneering model until her company was recognized with a 2024 International Business Award as the “world's first”. This highlights a genuine, purpose-driven focus where she was more concerned with solving the problem than with being first.* She describes her speaking process as channeling. Her admission that when she speaks, she doesn't “use brain” but instead taps into a natural, divine flow is a refreshingly unconventional and vulnerable description of her creative process.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. 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In this episode of The Admittedly Podcast, host Thomas Caleel breaks down why college admissions at Ivy League and other top universities are more competitive than ever—and what students and parents can still control in the process. Despite social media myths about an “easier” year ahead, Thomas explains why application numbers remain high, selectivity rates are dropping, and grade inflation is blurring academic distinctions. Drawing on decades of admissions experience, he reveals how to focus on what actually moves the needle: differentiation, strategy, and authentic engagement. Key Takeaways: Admit Rates Stay Low: Even with visa changes and testing shifts, top schools like Columbia, Penn, and Stanford continue to see rising applications and falling admit rates. The qualified applicant pool is bigger, not smaller. Qualified Isn't Enough: Perfect grades and test scores don't guarantee admission anymore. What separates top candidates is coherence—the ability to connect activities, essays, and recommendations into a clear, intentional story. Differentiate or Disappear: Students who follow formulas or copy peers' paths blend into the crowd. The strongest applicants take risks, pursue genuine interests deeply, and craft an application that reflects individuality, not perfection. Parents, Step Back Strategically: Thomas offers a direct message to parents—how to support without pressuring, and why old admissions playbooks no longer apply. Honest evaluation, early preparation, and outside perspective are key. Control What You Can: Grades and scores matter, but the true edge lies in strategy—building academic rigor, refining narratives, and making decisions with long-term intention. Admissions to top universities aren't getting easier. But with clarity, focus, and the right approach, students can still stand out. Follow @admittedlyco on Instagram and TikTok for more college admissions strategy, and visit www.admittedly.co for webinars, guides, and expert support.
Today we'll discuss: Explore the power of admiration as a tool for connection and healing.Discuss how admiration can counteract shame, loneliness, and psychological pain.Differentiate between genuine admiration and blind flattery.Learn practical ways to admire others and yourself sincerely, even when it feels vulnerable.Reflect on the balance between setting boundaries and giving honest praise.Thrive With Leo Coaching: If you want to reduce your psychological pain, regain your purpose and forge your own path, go to www.thrivewithleo.com to begin your journey.If you or anyone you know is considering suicide or self-harm, or is anxious, depressed, upset, or needs to talk, there are people who want to help:In the US: Crisis Text Line: Text CRISIS to 741741 for free, confidential crisis counseling. The National Suicide Prevention Lifeline: 1-800-273-8255 or 988The Trevor Project: 1-866-488-7386Outside the US:International Association for Suicide Prevention lists a number of suicide hotlines by country. Click here to find them.
Why This Conversation MattersIn this episode, Rocky and Najee Ward get honest about the ache between clarity and reality—the space where ambition meets responsibility. They explore how to pursue fulfillment, purpose, and impact without turning urgency into an emergency. You'll hear practical reframes and mindset shifts for moving from “grieving the gap” to taking the next step with courage.Episode Highlights. Trade the gap for steps and measure progress by action, not arrival.. Hold urgency without treating your dreams like an emergency.. Ask for help boldly and stop carrying other people's reactions.. Differentiate destination from vehicle so you build the right path.. Build your methodology now; iteration beats waiting for perfect timing.. Reclaim metrics: impact over optics, practice over perfection.. Count your steps forward to reduce anxiety and increase momentum.Get To Know Our GuestNajee Ward is a Senior Product Manager at a leading investment firm, where he's led multimillion-dollar initiatives that shape how clients experience financial advice. Beyond corporate life, Najee is the founder of Divergent Dreams Co., an emerging creative platform and community purposed to help dreamers align their ideas, purpose, and impact. He's the host and founder of the Divergent Dreamer podcast and publication, where he blends reflections, strategy, and storytelling. His work empowers people to live fulfilled lives marked by clarity, alignment, and impact. Najee lives in Dallas with his wife, two young children, and a growing jungle of plants.Website: divergentdreams.coInstagram: instagram.com/najrashadInstagram (Divergent Dreams Co.): instagram.com/divergentdreamscoThreads: threads.net/@najrashadTikTok: tiktok.com/@najrashadLinkedIn: linkedin.com/in/najee-ward-44946270Resources Mentioned. Divergent Dreams Co. – https://divergentdreams.co. Rocky's Live Leadership Training – https://www.rockygarza.com/confidenceTo join Rocky for his next free virtual event, go to https://rockygarza.com/beyondsuccessSupport this podcast at — https://redcircle.com/trgs/donations
Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champions League to Amazon's Skins Game revival. The duo breaks down how sports are reshaping their platforms, the shifting broadcast landscape, and the billion-dollar deals changing the game. Key Points:Why is Amazon choosing to revive the Skins Game, and what does it mean for golf streaming?Does the UEFA Champions League fit into Netflix's broader sports strategy?What do streaming giants like Amazon and Netflix gain from investing in live sports?Why the ECB believes digital clips and highlights can be as valuable as live coverage.Who is responsible for the death of pay-per-view in sports?
This episode dives into the complexities of evidence law, focusing on the rules surrounding character, habit, and policy exclusions. It covers the notorious rules 404, 406, 407, and 408, providing an analytical roadmap to help listeners decode these rules and maximize their exam points. The discussion includes the forbidden propensity inference, the distinction between character and habit, and the MIMIC exceptions, all while emphasizing the importance of understanding the inferential chain and the Huddleston protections.Navigating the labyrinth of evidence law can be daunting, especially when preparing for exams or the bar. Imagine standing at the crossroads of character, habit, and policy exclusions, each path fraught with its own challenges. This episode unravels the intricacies of rules 404, 406, 407, and 408, offering a roadmap to conquer these legal hurdles.Decoding the Rules:Rule 404: The gatekeeper against propensity reasoning, ensuring that character evidence isn't used to suggest a person acted in conformity with that character on a specific occasion. Rule 406: Differentiates character from habit, treating the latter as a reliable indicator of behavior due to its repetitive nature. Rules 407 and 408: Policy-driven exclusions that prioritize societal goals over individual case outcomes, encouraging safety improvements and candid settlement negotiations.The Forbidden Propensity Inference: Understanding the line between using evidence for a proper non-propensity reason and the forbidden character inference is crucial. The episode delves into the nuances of this distinction, emphasizing the importance of mastering the MIMIC exceptions—motive, intent, absence of mistake, identity, and common plan or scheme.Huddleston Protections: These safeguards are essential in preventing unfair prejudice. The episode outlines the four Huddleston hurdles, ensuring evidence is admitted for a proper purpose, is relevant, and its probative value isn't substantially outweighed by the risk of prejudice.Philosophical Tensions: At the heart of evidence law lies a philosophical debate: Can jurors truly separate past bad acts from the current charges? The episode explores this tension, questioning whether the bright line against propensity reasoning can ever be perfectly maintained.Mastering evidence law requires a systematic approach, one that balances legal principles with practical application. This episode provides the tools needed to navigate this complex landscape, ensuring fairness and clarity in the adversarial system.TakeawaysDecode rules 404, 406, 407, and 408 for exams.Understand the forbidden propensity inference.Distinguish between character and habit evidence.Master the MIMIC exceptions for non-propensity purposes.Apply the Huddleston protections to safeguard against prejudice.Recognize the policy rationale behind rules 407 and 408.Identify the exceptions to subsequent remedial measures.Navigate the complexities of compromise offers and negotiations.Analyze the inferential chain to avoid propensity reasoning.Embrace the philosophical tension in evidence law.Title OptionsMastering Evidence Law: Rules 404, 406, 407, 408Navigating Character and Habit in Evidence LawDecoding the MIMIC Exceptions for ExamsUnderstanding Policy Exclusions in Evidence LawThe Analytical Roadmap to Evidence Law MasteryAvoiding the Forbidden Propensity InferenceCharacter vs. Habit: A Legal DistinctionDecode rules for exam success. Avoid forbidden propensity inference. Character vs. habit: key distinction. Master MIMIC exceptions for exams. Huddleston protections prevent prejudice. Policy rationale behind rules 407, 408. Exceptions to subsequent remedial measures. Complexities of compromise offers. Inferential chain avoids propensity. Philosophical tension in evidence law.evidence law, character, habit, policy exclusions, rule 404, rule 406, rule 407, rule 408, propensity inference, MIMIC exceptions, Huddleston protections
In this episode of the Business of Aesthetics Podcast, host Adeesha Pemananda is joined by Dr. Shino Bay Aguilera, a world-renowned dual board-certified cosmetic dermatologist and a pioneer in bioregenerative techniques and the number one provider of Sculptra aesthetics in the U.S. The discussion, titled "Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Biostimulators in 2026," provides a visionary roadmap for clinics looking to move past traditional biostimulation and into the future of cellular longevity and orchestration. Dr. Shino Bay emphasizes that the next wave of aesthetics isn't about adding more biostimulators; it's about activating the body's own cellular intelligence through orthomolecular signaling, like polyrevitalizing micronutrients, to improve tissue structure and function. He explains the difference between these micronutrients and PRP, detailing how combining them with traditional biostimulators like Sculptra or Radiesse can amplify results, leading to a total rejuvenation of the dermis's structure and function. He shares his practice's financial success, showing a massive return on investment from integrating these inexpensive micronutrients. To stand out in a crowded regenerative space, Dr. Shino Bay advises clinics to educate and elevate their patients' understanding, positioning the body as an ecosystem, not a canvas. He urges practitioners to adopt a philosophy of achieving true bio-restoration—not just external rejuvenation, by integrating functional aesthetic medicine principles like orthomolecular diagnostics, mitochondrial optimization, and hormonal balance into a unified, evidence-based system. Finally, he provides strategic advice on scaling, focusing on diversity through depth, not volume. He covers the financial, operational (investing in full-team training), and regulatory obstacles, stressing the need for compliance, transparency, and partnering with credible, ethical suppliers. Dr. Shino Bay's key takeaway is that every cell is a conscious, living entity that needs nutrition, protection, and hydration; when practitioners deliver this locally, they amplify all other treatment results.
How can you tell if a root canal treatment is truly successful? Do you always need cuspal coverage after a root canal? Are hand files still relevant, or has rotary completely taken over? And does GP pumping really improve the effectiveness of irrigants like hypochlorite? Emma returns for another Protrusive Student Series episode as she heads into her final year of dental school. Together, we explore the fundamentals of endodontics - covering restoration choices, success criteria, instrumentation, and irrigation protocols. This episode breaks down the basics every student and young dentist should understand, while also tackling the common debates and real-world challenges of endo. https://youtu.be/DK1ZAEPE_E4 Watch PS017 on YouTube Key Takeaways Understanding the 'why' behind dental procedures is crucial for effective practice. Both hand files and rotary files have their place in endodontics, especially for beginners. Good irrigation techniques are essential for effective endodontic treatment. Rubber dam isolation is critical for safe and effective endodontic procedures. Learning to determine the master apical file size is a key skill in endodontics. The use of EDTA helps in removing the smear layer during root canal treatment. Endodontic specialists often use advanced techniques and tools for more efficient treatments. Success in endodontics is not just about radiographs, it is sometimes defined by patient comfort and healing. Cuspal coverage is often necessary after root canal treatment. Patient communication is key to managing expectations. Consent forms should be tailored to individual cases. Understanding proprioception is important for tooth preservation. Highlights of this episode: 00:00 Teaser 00:51 Intro 02:50 Emma's Final Year Reflections 04:34 Exploring Specialties 07:02 Endodontics: A Student's Perspective 08:15 Rotary vs Hand Files 11:45 Step-by-Step Notes for Students 14:24 Patency and Recapitulation 14:55 Determining Master Apical File Size 16:58 Irrigation Protocols and Techniques 21:22 Typical Irrigation Protocol 23:51 Rubber Dam Importance 27:25 Rubber Dam Importance 28:21 Role of 17% EDTA 28:59 Success Factors in Endodontics 29:46 Success Factors in Endodontics 30:46 Real-World Endodontic Practices and Challenges 32:11 Understanding Success and Survival in Root Canal 34:26 Successful Outcomes 36:24 Success vs Survival 38:12 The Debate on Cuspal Coverage and Timing 40:48 Proprioception 41:54 Pre-Endodontic Build-Up 42:29 Direct Cuspal Coverage 44:03 Consent and Communication in Endodontic 47:25 Conclusion and Future Topics 49:02 Outro Resources mentioned: Outcome of primary root canal treatment: systematic review of the literature – Part 1 Outcome of primary root canal treatment: systematic review of the literature – Part 2. Influence of clinical factors Radiographic Assessment of the Quality of Root Canal Fillings Check out Simple Re-RCT Cases – ‘How To' Guide – PDP233 for more Endodontic insights #BreadandButterDentistry #EndoRestorative This episode is eligible for 0.75 CE credit via the quiz on Protrusive Guidance. This episode meets GDC Outcome C. AGD Subject Code: 070 – Endodontics (Endodontic infections, microbiology, and treatment) Aim: To provide dental students and early-career dentists with a structured understanding of endodontic fundamentals, including instrumentation, irrigation protocols, success factors, and restorative considerations. Dentists will be able to: Differentiate between hand and rotary file systems and identify their advantages and risks. Evaluate the factors influencing the success and survival of root canal treatment. Recognize when cuspal coverage or pre-endodontic build-ups are required.
Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you're new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don't Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can't be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon't try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.
In “The Margin Compression Playbook: The Essential Strategies for Brokerage Survival”, Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability. About Kevin Hill Kevin Hill is the Head of Sales at CarrierSource.io, leading the rollout of Shipper Intent Data, a first-of-its-kind dataset helping freight-tech and logistics companies identify and engage shippers in-market for new partnerships. Kevin has more than a decade of experience in the freight industry, both as a sales executive and a media producer, with a mission to help freight sales professionals grow their businesses and reach their goals. He is also the founder and owner of Brush Pass Research, a sales and marketing intelligence firm that helps companies sell to freight brokerages across North America. Previously, Kevin founded CarrierLists, a carrier sourcing platform acquired by Highway in 2022. About Brush Pass Research Brush Pass Research is a sales and marketing intelligence firm that helps freight-tech companies sell into the freight brokerage market. The firm delivers data-driven insights, brand awareness studies, and lead-generation research that uncover how freight brokers buy technology, make decisions, and manage growth. Brush Pass Research gives sales and marketing teams the intelligence they need to win in a competitive market. About CarrierSource.io CarrierSource.io is the logistics industry's most trusted carrier-review platform — the “Yelp for trucking companies.” It helps freight brokers and shippers find safe, reliable carriers backed by verified reviews and performance data. CarrierSource's new product, Shipper Intent Data, identifies shippers who are actively in the market for new partnerships, giving sales teams a competitive edge in finding and closing the right customers. Key Takeaways: The Margin Compression Playbook: The Essential Strategies for Brokerage Survival In “The Margin Compression Playbook: The Essential Strategies for Brokerage Survival”, Joe Lynch and Kevin Hill, Head of Sales at CarrierSource.io and Founder and owner of Brush Pass Research, discuss how freight brokerages can utilize specialized data, technology, and superior carrier quality to overcome margin pressure and secure long-term viability. Develop a Competitive Niche: Brokerages must specialize to achieve higher prices and margins, shifting away from a low-margin generalist model. Maximize Efficiency with DAT/Convoy: Leverage the DAT / Convoy Platform to cut cost per load by 80% to 90% (from the $150 average). This integration offers automation for efficiency and enhanced fraud prevention within the DAT One Platform. Tap Into Private Fleet Net Zero (PFNZ): Utilize PFNZ's AI and patented tech to access 10,000s of underutilized, superior private/dedicated trucks. This not only drives compelling ROI but also supports a path to save 30M+ tree equivalents. Weaponize Shipper Intent Data: Use platforms like CarrierSource.io to focus sales on shippers actively seeking new partners, ensuring outreach is highly targeted and efficient. Elevate Carrier Quality & Trust: Select high-quality carriers using verified performance data (CarrierSource.io) to mitigate service risks that quickly erode margins. Understand Brokerage Buying Intel: Utilize insights (Brush Pass Research) to understand how shippers make procurement decisions, enabling a tailored, pain-point-focused value proposition. Differentiate on Service Reliability: Shift the sales conversation away from price by emphasizing verified performance and quality as a critical risk mitigation strategy. Transform Sales into Consulting: Empower sales teams to use intent data to become strategic consultants who solve known needs, justifying better margins through specialized solutions. Learn More About The Margin Compression Playbook: The Essential Strategies for Brokerage Survival Kevin Hill | Linkedin Brush Pass Research | Linkedin CarrierSource.io | Linkedin Brush Pass Research CarrierSource.io Private Fleet Net Zero: The Deadhead is Dead with Russ Jones Freight Brokerage Tech Trends with Kevin Hill 4 Trends in Freight Brokerage with Kevin Hill The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni explore one of the most important challenges for professional speakers: how to stay relevant in a rapidly changing marketplace. Maria explains why relevance to a paying market is the first element of her Bookability Formula and how speakers can identify what audiences will need today—and in five years' time. James shares how he blends perennial topics like creativity with fast-moving ones like AI, and why staying a few steps ahead of clients keeps him in demand. From industry reports and boardroom insights to experimenting with new keynote content and testing topics with the market before creating them, this conversation is packed with strategies to help speakers stay visible, booked, and valued in an ever-evolving industry. Key Takeaways Relevance drives bookings – It's the #1 factor in Maria's Bookability Formula. Think five years ahead – Use strategy insights to prepare for how industries and audiences will evolve. Blend perennial and trendy topics – Pair evergreen skills (creativity, leadership, resilience) with emerging trends (AI, tech, demographics). Listen more, talk less – Relevance often comes from asking the right questions in discovery calls. Experiment before you build – Test keynote ideas, topics, or programs in the market before investing time and money. Differentiate by audience – Tailor your pitch for C-suite, event professionals, and bureaus, as each values relevance differently. Stay close to your industry – Associations like MPI and global markets (US, Europe, Asia) often signal future trends. Memorable Quotes “The most important element of being bookable is relevance to a paying market.” – Maria Franzoni “Don't wait for five-year plans—ask what the world will look like in five years and move your speaking to match.” – James Taylor “Sell it before you create it. The market decides what's relevant, not you.” – Maria Franzoni “Relevance isn't just your topic—it's how you present it to different stakeholders.” – James Taylor Episode Timestamps 00:00 – Welcome and updates: group sessions and risky live AI music demos 04:24 – Why staying relevant matters: Maria's Bookability Formula 05:18 – James on blending perennial topics with fast-changing ones 06:45 – Strategy lessons from Eric Schmidt: think five years ahead 07:34 – Maria on LinkedIn Learning and WEF reports as future-skills guides 09:10 – How James tracks trends using board minutes, Gartner reports, Reddit 11:11 – Tech examples: AR glasses, live facial recognition, event tech 14:54 – Staying close to the meetings & events industry for insights 16:22 – Meeting professionals shaping the future of conferences 18:48 – Being too early: when audiences aren't ready for your message 20:01 – Test the market first: lessons from publishing and Dragon's Den 23:15 – Differentiating yourself in competitive pitches 25:00 – Evergreen vs. niche topics and industry-specific competition 27:20 – Relevance shifts depending on whether you're pitching C-suite, planners, or bureaus 28:07 – Discovery calls: listening, mirroring language, and building relevance 29:18 – Why listening is the most underrated skill for speakers 30:17 – Maria's tip: ask clients “How did you find me?” and “Why me?” before and after gigs 32:43 – James' tool: Opus Pro for creating viral short-form video clips 34:16 – Closing thoughts and listener questions
Our guest in this episode is Emma Möller, an AI strategist and former diplomat with a fascinating journey from a small village in Sweden to the forefront of global technology strategy. Emma helps leaders navigate the complex systems of AI, drawing on her deep understanding of how the frameworks we build shape our human reality. In our chat, we explore how to embrace AI's potential with a principled and human-centered approach. Key points discussed include:* Design AI systems with intention, recognizing they actively shape our reality and lived experience.* Avoid “intellectual laziness” by using AI as a partner for inquiry, not a replacement for curiosity.* Cultivate your human curiosity through diverse learning to expand your awareness and unlock AI's creative potential.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Emma G Moller, LumieraIt was a true privilege to welcome Emma Möller, an AI strategist and former diplomat, to the InnovaBuzz podcast. Her journey is as fascinating as her insights, taking her from a small village of 60 people in northern Sweden, deeply connected to nature, to the complex, human-made systems of international policy and now, artificial intelligence. Our conversation was a masterclass in how to approach the incredible power of AI not with blind optimism or fear, but with a principled, human-centered curiosity that feels both vital and reassuring in this rapidly changing world.Emma's perspective is shaped by a profound understanding that the systems we design, be they legal, economic, or technological, fundamentally create the reality we inhabit. She spoke of feeling a disconnect between the rich, sensory experience of her childhood and the generalized, often biased frameworks of the modern world. This lens is what makes her approach to AI so powerful; she sees it not just as code, but as a new and incredibly influential system we are building, and she urges us to be deeply intentional about what kind of reality we want it to create.The Seductive Trap of Becoming ‘Intellectually Lazy'One of the most memorable moments in our chat was when Emma warned against the subtle danger of becoming “intellectually lazy.” It's a brilliant phrase that perfectly captures the seductive ease of letting generative AI do our thinking for us. We've all felt it: the temptation to accept the first answer from ChatGPT without question, or to let it generate prose without infusing it with our own unique perspective and critical thought. Emma reminded us that these tools are often designed to agree with us, which can create an echo chamber if we're not careful.The antidote, she suggests, is to consciously maintain our curiosity and use AI as a partner for deeper inquiry, not as a replacement for it. This really resonated with me. I shared the story of how I used an AI, which I named Yuki, to help plan my recent trip to Japan. Yuki handled the logistical heavy lifting: train schedules, travel times, which freed me up to dive deeper into the history and culture. The AI built the foundation, but the curiosity, the questions, and the actual human experience remained firmly in my hands. It was a perfect example of using the technology to enhance, not diminish, our engagement with the world.The Unscheduled Joy of Getting LostThis led to another beautiful point: the importance of allowing for the unexpected. Emma spoke about how some of the best adventures and innovations come from mistakes, or from getting a little bit lost. An AI can create a perfectly optimized itinerary, but it can't schedule the serendipitous joy of stumbling upon a hidden alleyway or the creative spark that comes from a plan gone awry. If we delegate too much of our decision-making to algorithms, we risk engineering these essential human moments out of our lives.Ultimately, Emma argues that our most powerful tool for navigating the age of AI is our own awareness, which we must actively cultivate. Her advice was wonderfully simple: read books. Talk to people with different perspectives. Spend time in nature. In short, we must continually expand our own “information landscape” so that we can bring richer, more creative questions to the AI. It is, as she puts it, a “mirror of our own awareness,” and will only ever be as insightful as we are.AI as a Leadership Challenge, Not Just a Tech SolutionBringing this into the business world, Emma stressed that successful AI adoption is not a technology problem; it's a leadership and culture challenge. The leaders who are getting it right are not looking for a magic AI solution to plug in. Instead, they are focusing on the real, day-to-day problems their teams face and empowering them to find ways that AI can genuinely help. It's about creating a system for change that supports people, listens to their concerns, and fosters collaboration.This conversation with Emma Möller was a powerful reminder that while technology will continue to evolve at a dizzying pace, the core principles of human-centered progress remain the same. It's about staying curious, taking responsibility for the tools we use, and never losing sight of the fact that the goal of innovation should be to create more space for the messy, beautiful, and irreplaceable experience of being human.The Buzz - Our Innovation RoundHere are Emma's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Innovative AI for Human Connection – Using AI to analyze an organization's data to break down internal silos and foster mutual understanding between teams.* Best AI Integration Example – Leveraging voice-to-text tools to work more efficiently, thereby creating more time for screen-free, in-person connection.* Differentiate with Connection – Stay relentlessly curious by reading books and intentionally connecting with new people to learn from their unique perspectives.ActionIf you haven't already, start using AI. Consciously create space to remain curious and make mistakes, and then go outside for a walk to enjoy nature.Reach OutYou can reach out and thank Emma on her website. She also has a wonderful newsletter called The Lumiera Loop.Links:* Website - Lumiera* Lumiera's Newsletter - The Lumiera Loop* LinkedInCool Things About Emma* She's a former diplomat and lawyer. This isn't just a career change; it's a fundamental shift in worlds. Her expertise in AI doesn't come from a typical tech background, but from a deep understanding of human systems, language, and international relations. This unique origin story frames her entire perspective on technology in a fascinating way.* She wants to translate information into smell. In a conversation about large language models and digital artifacts, her most exciting experiment is wonderfully human and unexpected. This reveals a playful, creative, and deeply sensory side that looks for understanding far beyond the screen.* She's a global citizen. Born near a ski resort in the north of Sweden, she later studied at Monash University in Melbourne (Jürgen's alma mater) and now lives and works in Lisbon, Portugal. This isn't just a list of places; it paints a picture of someone who is adaptable and thinks with a naturally global perspective.* She finds text to be an “unnatural medium.” Despite being a self-proclaimed “big fan of languages” and having a background that relied heavily on text, she has come to the conclusion that it's an artificial way for humans to communicate. This intellectual paradox is very cool; it shows she's not afraid to question the very foundations of her own past expertise.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
At Viirtue Connect in Nashville, John Christian, Vice President of Marketing at Akixi, joined Doug Green, Publisher of Technology Reseller News, to discuss how Akixi is helping MSPs and telecom providers stand out in an increasingly commoditized communications market. Akixi delivers value-added analytics, CRM integration, and call recording solutions that enhance cloud-based telephony and UCaaS platforms. “We exist to help our partners solve business problems—whether that's missed revenue, productivity challenges, or customer experience gaps,” Christian explained. “In a world where everyone is selling the same call control, Akixi helps service providers differentiate.” A channel-only company, Akixi focuses on scalability, ease of provisioning, and simple billing—making it easier for MSPs and service providers to package and deliver advanced reporting and analytics alongside their UC offerings. Christian noted that some partners now lead with Akixi when selling their communications platforms because the real-time call analytics and visualization tools deliver immediate value to business customers. During the discussion, Christian highlighted a growing industry trend: specialization. “The MSPs that are succeeding are those who understand their customers' specific challenges—whether in healthcare, recruitment, or retail—and build tailored solutions around those needs,” he said. “Specialization builds trust and reduces perceived risk for customers transitioning away from legacy systems.” As MSPs look ahead, Christian believes differentiation will come from layering insights, integration, and intelligence on top of standard UCaaS platforms. “We help our partners move beyond selling technology to delivering outcomes—and that's where the real opportunity lies.” To learn more about Akixi, visit www.akixi.com.
Event Objectives:Identify common referrals in pediatric rheumatology and utilize resources available for guidance.Apply evidence-based approach to the initial evaluation of patients presenting with musculoskeletal complaints.Differentiate clinical features suggestive of inflammatory versus non-inflammatory etiology of symptoms in patients presenting with musculoskeletal complaints.Claim CME Credit Here!
Austin shares how you can differentiate yourself from the competition using something you already have - your experience!Time Stamped Show Notes:[0:30] - 99% of job seekers focus on the wrong thing[2:08] - How hiring managers differentiate between applicants[3:02] - Focus on the resultsWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!
Guest: Danielle O'Laughlin, PA-C, MS Hosts: Danielle O'Laughlin, PA-C, MS and Jenna Wygant, APRN, CNP, DNP In this episode, Danielle O'Laughlin discusses benign breast tumor conditions and other non-cancerous growths. Listeners will gain insight into the clinical presentation, diagnostic evaluation, and management strategies for these common breast findings. Learning Objectives: Review the types of benign breast tumors and their clinical features. Differentiate between symptoms, diagnostic approaches, and treatment options for various benign breast conditions. Learn more about this series: Mayo Clinic Talks: Obstetric and Gynecologic Health | Mayo Clinic School of Continuous Professional Development Connect and listen with Mayo Clinic Podcasts | Mayo Clinic School of Continuous Professional Development
Becoming You Again Series: Part TwoCaregiving comes with a weight no one else can see. It's the emotional backpack you carry every day: filled with guilt, fear, responsibility, hypervigilance, and resentment. You can't always name what's inside it, but you feel it in your body, your mood, and your energy.In this episode, Charlotte helps you take a closer look at what you've been holding. Through real caregiver stories, simple grounding practices, and a framework for emotional awareness, you'll begin to understand how this emotional load builds up and how to start setting it down, one feeling at a time.This conversation offers tools to help you:Differentiate between your emotions and the ones you're absorbing from othersCreate space to process difficult feelings without judgmentLoosen the grip of guilt, fear, and griefReclaim small moments of relief, clarity, and personal truthThis episode is not about pushing through, it's about pausing long enough to acknowledge what you've been carrying, and realizing you don't have to carry it all alone.Find your Scanxiety toolkit at https://www.cancercaregiverpodcast.com/tools
Lee Salz is the founder and CEO of Sales Architects®, a globally recognized sales management strategist, bestselling author, and keynote speaker. Widely respected for challenging outdated sales methods, Lee equips organizations with powerful sales strategies, playbooks, and processes that drive explosive, profitable growth.His insights have helped hundreds of companies differentiate themselves and develop world-class salesforces. As the author of several bestsellers—including Sales Differentiation and his latest, The First Meeting Differentiator—Lee is on a mission to transform how companies approach sales conversations, starting with the very first meeting.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome back Lee Salz for an insightful conversation about the critical role of the first meeting in the sales journey.They explore what it means to sell from the heart—leading with authenticity, human connection, and emotional awareness. Lee explains why most sales professionals fail to differentiate themselves early on and how to fix it.From practical strategies to ask emotive questions, to why you should always end meetings with clear next steps, this episode is a goldmine of advice for sales professionals who want to build deeper trust, deliver meaningful value, and win more deals. KEY TAKEAWAYSAuthenticity wins — make people feel seen, heard, and valued.Meaningful value comes from understanding the client's emotional and strategic needs.Emotions drive decisions, but most sellers only use logic—learn how to tap into both.Differentiate in the first meeting by asking better questions and leading with empathy.Clarity matters — end every meeting with clear next steps and a follow-up.Language is powerful — say “investing time,” not “spending time.”HIGHLIGHT QUOTESPerson before prospect. Until you understand them as a person, you can't possibly have them as a prospect.Don't forget to say: ‘Thank you for investing time with me today.' Not spending time, nvesting it.People buy based on emotion and justify their decisions with logic—but nobody's doing it.The problem with your case is it's all facts, no heart—and the jury isn't buying it.
Below is an Ai summary of the podcastExploring Memory and Artistic Expression- Discusses the importance of working from memory in art, emphasizing the creation of a unique vision rather than a mere reproduction.- Explores how memory filters and personal experiences influence artistic expression, revealing individual perspectives.- Highlights the significance of memory in retaining essential details and testing the accuracy of perception through artistic creation.Jungian Psychology: Anima, Animus, and Archetypes- Explores the concepts of anima and animus in Jungian psychology, discussing their roles as counter images and guides in dreams.- Differentiates between archetypes and angels, suggesting that archetypes are more like cookie cutters, while angels are beings with distinct personalities.- Considers the dualism of internal and external reality, questioning whether spiritual experiences are internal psychological processes or interactions with external entities.Childbirth, Memory, and Transformation- Explores the profound impact of childbirth on memory, noting how hormonal changes and visceral experiences create deeply encoded memories.- Highlights the importance of art, such as anatomical drawings, in preparing for transformative experiences like childbirth.- Discusses how drawing from memory can articulate the universe in unique ways, offering a form of self-soothing and self-connection.Supporting the Podcast- There is a subscription option on the Spotify podcast for $5 a month.https://creators.spotify.com/pod/profile/wildwomanpodcast/subscribe- A camping style enamel mug with the podcast logo is available for purchase.https://cultivationofthewildwoman.printify.me/- The podcast aims to record and upload more frequently.
Our guest in this episode is Ali Hafizji, the CEO of Wednesday Solutions, who joins us from Pune, India. He's on a critical mission to steer startup founders away from the chaos and waste that often plagues their journey, offering them a clear, systematic path to success. In our chat, Ali Hafizji breaks down the fundamental mindset shift that separates a struggling project from a thriving business: the transition from being a "builder" to becoming a true "business owner." Ali provides a clear framework for founders to escape the dreaded "build trap" and focus on the activities that genuinely move the needle. Key points discussed include:* Make the critical shift from passionately building a product to strategically owning the entire business.* Your new job isn't coding; it's marketing, sales, fundraising, and gathering crucial market insights.* Leverage AI for incredible speed, but always guide it with uniquely human judgment and strategic focus.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Ali HafizjiIt was a real privilege to welcome Ali Hafizji, the CEO of Wednesday Solutions, to the Innovabuzz podcast, all the way from Pune, India. Ali has a critical and incredibly timely mission: to help founders avoid the pain, waste, and chaos that so often derails promising startups. He provides a wonderfully systematic and clear path for entrepreneurs to move from a compelling Minimum Viable Product (MVP) to that all-important Product-Market Fit, and he does it with a logic that cuts right through the emotional turmoil of the founder's journey.Our conversation was a deep dive into the fundamental mindset shift required to build not just a product, but a sustainable business. Ali's insights felt like a much-needed dose of clarity in a startup world that is often filled with noise and distractions. He's on a mission to help founders cross the chasm from being passionate builders to becoming strategic business owners, a distinction that is truly at the heart of success.The Critical Divide: Are You a Builder or a Business Owner?The most powerful idea Ali Hafizji shared was the distinction between acting like a "builder" and thinking like a "business owner". So many founders start because they have personally experienced a problem and have the vision to build a digital solution for it. This is a fantastic starting point, but it's also a trap. They get their MVP built, show it to a few people, and then get stuck in a perpetual cycle of building.As Ali explained, their day-to-day becomes about micromanaging features and tweaking the product, not growing the business. They are acting like builders, not owners. This crucial difference in mindset is often what separates a promising project that fizzles out from a company that achieves real traction and makes a lasting impact.Escaping the "Build Trap": When Your Day-to-Day Doesn't Move the NeedleThis builder mindset leads directly to what Ali calls the "build trap". You get feedback, you add a feature. You talk to a user, you tweak the interface. You're constantly busy, your team is shipping code, but the core business metrics aren't changing. You feel like you're working incredibly hard, but as Ali puts it, you're just not "moving the needle".The litmus test he offered was profound in its simplicity: if you realize that no matter what you do, things aren't fundamentally changing, you probably need to change first. It's a sign that you must stop focusing all your energy on the product itself and transform your own role within the company.The Founder's New Job: A Four-Point Mission for GrowthSo, what does that new role look like? Ali laid out a new job description for the post-MVP founder, one centered on four key activities: marketing, sales, fundraising, and gathering insights. The founder's primary job is to be the external voice and vision for the company, interacting with the market, customers, and investors.This means handing over the day-to-day building to a team you trust, whether it's an in-house team or a partner. That team's job is to convert the rich insights you're gathering into a digital offering. This shift is a massive change, moving from the comfort of building to the challenging, but essential, work of business development.AI as the Enabler, Not the Answer: Building with True VelocityIn today's world, it's easier than ever to build something, thanks in large part to AI. Ali is a huge proponent of using AI, but in a very specific, strategic way. He sees it as a powerful enabler to get your MVP off the ground and to supercharge your engineering team, allowing a small "pod" to achieve twice the outcome.However, he was quick to point out that true velocity isn't just about speed; it's a combination of speed and direction. AI can provide the speed, but the direction must come from the human insights gathered by the founder. An AI-enabled team is powerful, but they are still relying on the founder's strategic guidance to ensure they are building the right thing.The Human Advantage: Why Saying "No" is Your Most Important SkillThis brought us to the crucial human element. With the ability to build things so quickly, the temptation to add every bell and whistle is stronger than ever. Ali argued that the most important advantage a human-led team has is the ability to say "no." It's about having the focus and judgment to decide what not to build.He used brilliant examples, like Instagram focusing solely on its iOS app for the longest time, or Snapchat starting with a single, simple feature. This disciplined focus is only possible through a consultative, back-and-forth conversation between the founder and the team, constantly asking the tough questions: "What business metric is this going to move?" That judgment is something AI can't replicate.Conclusion: Stop Listening to the Chaos and Start BuildingAli's message is ultimately one of empowerment. We are in an age where the tools to bring an idea to life are more accessible than ever. His final call to action was simple: "now is the time to build". But that encouragement comes with a critical piece of wisdom.You must start with the awareness that the goal isn't just to build a product, but to build a business. Be prepared to make that difficult but necessary transition from builder to business owner. Stop listening to the chaos, focus on what truly matters, and you'll be on the right path to turning your vision into a viable, impactful company.The Buzz - Our Innovation RoundHere are Ali's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.Most innovative use of AI to enhance human relationships: Using an AI tool that helps you take interviews better by nudging you to look at the camera and build a genuine connection.Best thing to integrate AI and human connection: Actively avoiding the use of AI for human connection to maintain authenticity, as AI-generated text often feels like fluff.Differentiate by leveraging AI: Focus on authentic video for marketing, as text is now commoditized and video offers a less noisy, more human platform.ActionIf you are thinking about building a business, now is the time to start. Use the tools all around you to build whatever you plan, as you don't need a lot of external help to get started.Reach OutYou can reach out and thank Ali via the Wednesday Solutions website or by connecting with him on LinkedIn.Links:* Website - Wednesday Solutions* LinkedIn* Twitter - @wednesdaysol* Instagram - @wednesday.solCool Things About Ali* He is a "Founder Pain-Killer": Ali hasn't just built another software company. He has systematically designed a business model around a core philosophy: to prevent the specific pain, chaos, and waste he has witnessed kill so many startups. He is not just selling a service; he is selling a well-engineered antidote to a common business disease.* He is a Unicorn Whisperer: Having worked with over 10% of India's unicorn companies, Ali possesses a rare and valuable perspective. He has had a front-row seat to hyper-growth, giving him an extraordinary understanding of the patterns that separate the wildly successful from the rest, especially during their chaotic and vulnerable early stages.* He is a Pragmatic AI Pioneer: While many leaders talk about AI in abstract or future-tense terms, Ali is a true early adopter who has been using it in the trenches for years. He treats AI not as a buzzword, but as a practical, integrated "force multiplier" that is a fundamental part of his company's daily operations.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Is that penicillin or amoxicillin allergy real? Probably not. In this episode, we explore how to assess risk, talk to parents, and refer for delabeling. You'll also learn what happens in the allergy clinic, why the label matters, and how to be a better antimicrobial steward. Learning Objectives Describe the mechanisms and clinical manifestations of immediate and delayed hypersensitivity reactions to penicillin, including diagnostic criteria and risk stratification tools such as the PEN-FAST score. Differentiate between low-, moderate-, and high-risk penicillin allergy histories in pediatric patients and identify appropriate candidates for direct oral challenge or allergy referral based on current evidence and guidelines. Formulate an evidence-based approach for evaluating and counseling families in the Emergency Department about reported penicillin allergies, including when to recommend outpatient referral for formal delabeling. Connect with Brad Sobolewski PEMBlog: PEMBlog.com Blue Sky: @bradsobo X (Twitter): @PEMTweets Instagram: Brad Sobolewski References Khan DA, Banerji A, Blumenthal KG, et al. Drug Allergy: A 2022 Practice Parameter Update. J Allergy Clin Immunol. 2022;150(6):1333-1393. doi:10.1016/j.jaci.2022.08.028 Moral L, Toral T, Muñoz C, et al. Direct Oral Challenge for Immediate and Non-Immediate Beta-Lactam Allergy in Children. Pediatr Allergy Immunol. 2024;35(3):e14096. doi:10.1111/pai.14096 Castells M, Khan DA, Phillips EJ. Penicillin Allergy. N Engl J Med. 2019;381(24):2338-2351. doi:10.1056/NEJMra1807761 Shenoy ES, Macy E, Rowe T, Blumenthal KG. Evaluation and Management of Penicillin Allergy: A Review.JAMA. 2019;321(2):188–199. doi:10.1001/jama.2018.19283 Transcript Note: This transcript was partially completed with the use of the Descript AI and the Chat GPT 5 AI Welcome to PEM Currents, the Pediatric Emergency Medicine podcast. As always, I'm your host, Brad Sobolewski, and today we are taking on a label that's misleading, persistent. Far too common penicillin allergy, it's often based on incomplete or inaccurate information, and it may end up limiting safe and effective treatment, especially for the kids that we see in the emergency department. I think you've all seen a patient where you're like. I don't think this kid's really allergic to amoxicillin, but what do you do about it? In this episode, we're gonna break down the evidence, walk through what actually happens during de labeling and dedicated allergy clinics. Highlight some validated tools like the pen FAST score, which I'd never heard of before. Preparing for this episode and discuss the current and future role of ED based penicillin allergy testing. Okay, so about 10% of patients carry a penicillin allergy label, but more than 90% are not truly allergic. And this label can be really problematic in kids. It limits first line treatment choices like amoxicillin, otitis media, or penicillin for strep throat, and instead. Kids get prescribed second line agents that are less effective, broader spectrum, maybe more toxic or poorly tolerated and associated with a higher risk of antimicrobial resistance. So it's not just an EMR checkbox, it's a label with some real clinical consequences. And it's one, we have a role in removing. And so let's understand what allergy really means. And most patients with a reported penicillin allergy, especially kids, aren't true allergies in the immunologic sense. Common misinterpretations include a delayed rash, a maculopapular, or viral exum, or benign, delayed hypersensitivity, side effects, nausea, vomiting, and diarrhea. And unverified childhood reactions that are undocumented and nonspecific. Most of these are not true allergies. Only a very small subset of patients actually have IgE mediated hypersensitivity, such as urticaria, angioedema, wheezing, and anaphylaxis. These are super rare, and even then they may resolve over time without treatment. If a parent or sibling has a history of a penicillin allergy, remember that patient might actually not be allergic, and that is certainly not a reason to label a child as allergic just because one of their first degree relatives has an allergy. So right now, in 2025, as I'm recording this episode, there are clinics like the Pats Clinic or the Penicillin Allergy Testing Services at Cincinnati Children's and in a lot of our peer institutions that are at the forefront of modern de labeling. Their approach reflects the standard of care as outlined by the. Quad ai or the American Academy of Allergy, asthma and Immunology and supported by large trials like Palace. And you know, you have a great trial if you have a great acronym. So here's what happens step by step. So first you stratify the risk. How likely is this to be a true allergy? And that's where a tool like the pen fast comes. And so pen fast scores, a decision rule developed to help assess the likelihood of a true penicillin allergy based on the patient's history. The pen in pen fast is whether or not the patient has a self-reported history of penicillin allergy. They get two points if the reaction occurred in the past five years. Two points if the reaction is anaphylaxis or angioedema. One point if the reaction required treatment, and one point if the reaction was not due to testing. And so you can get a total score of. Up to six points. If you have a score of less than three. This is a low risk patient and they can be eligible for direct oral challenge. A score greater than three means they're higher risk and they may require skin testing. First validation studies show that the PEN FFA score of less than three had a negative predictive value of 96.3%. Meaning a very, very low chance of a true allergy. And this tool has been studied more extensively in adults, but pediatric specific adaptations are emerging, and they do inform current allergy clinic protocols. But I would not use this score in the emergency department just to give a kid a dose of amoxicillin. So. For low risk patients, a pen fast score of less than three or equivalent clinical judgment clinics proceed with direct oral challenge with no skin testing required. The protocol is they administer one dose of oral amoxicillin and they observe for 62 120 minutes monitoring for signs of reaction Urticaria. Respiratory symptoms or GI upset. This approach is safe and effective. There was a trial called Palace back in 2022, which validated this in over 300 children. In adolescents. There were no serious events that occurred. De labeling was successful in greater than 95% of patients. And skin tested added no benefit in low risk patients. So if the child tolerates this dose, then you can remove that allergy immediately from the chart. Parents and primary care doctors will receive a summary letter noting that the challenge was successful and that there's new guidance. Children and families are told they can safely receive all penicillins going forward. And providers are encouraged to document this clearly in the allergy section of the EMR. So you're wondering, can we actually do this in the emergency department? Technically, yes, you can do what you want, but practically we're not quite there yet. So we'd need clearer risk stratification tools like the Pen fast, a safe place for monitoring, post challenge, clinical pathways and documentation support. You know, a clear way to update EMR allergy labels across the board and involvement or allergy or infectious disease oversight. But it's pretty enticing, right? See a kid you diagnose otitis media. You think that their penicillin allergy is wrong, you just give 'em a dose of amox and watch 'em for an hour. That seems like a pretty cool thing that we might be able to do. So some centers, especially in Canada and Australia, do have some protocols for ED or inpatient based de labeling, but they rely on that structured implementation. So until then, our role in the pediatric emergency department is to identify low risk patients, avoid over document. Unconfirmed reactions and refer to allergy ideally to a clinic like the pets. So who should be referred and good candidates Include a child with a rash only, especially one that's remote over a year ago. Isolated GI symptoms. Parents unsure of the details at all. No history of anaphylaxis wheezing her hives, and no recent serious cutaneous reactions. I would avoid referring and presume that this allergy is true. If they've had recent anaphylaxis, they've had something like Stevens Johnson syndrome dress, or toxic epidermolysis necrosis. Fortunately, those are very, very rare with penicillins and there's a need for penicillin during the ED visit without allergy backup. So even though we don't have an ED based protocol yet. De labeling amoxicillin or penicillin allergy can start with good questions in the emergency department. So here's one way to talk to patients and families. You can say, thanks for letting me know about the amoxicillin allergy. Can I ask you a few questions to better understand what happened? This is gonna help us decide the safest and most effective treatment for your child today, and then possibly go through a process to remove a label for this allergy that might not be accurate. You wanna ask good, open-ended questions. What exactly happened when your child took penicillin or amoxicillin? You know, look for rash, hives, swelling, trouble breathing, or anaphylaxis. Many families just say, allergic, when the reaction was just GI upset, diarrhea or vomiting, which is not an allergy. How old was your child when this happened? Reactions that occurred before age of three are more likely to be falsely attributed. How soon after taking the medicine did the reaction start? Less than one hour is an immediate reaction, but one hour to days later is delayed. Usually mild and probably not a true allergy. Did they have a fever, cold or virus at that time? Viral rashes are often misattributed to antibiotics, and we shouldn't be treating viruses with antibiotics anyway, so get good at looking at ears and know what you're seeing. And have they taken similar antibiotics since then? Like. Different penicillins, Augmentin, or cephalexin. So if they said that they were allergic to amoxicillin, but then somehow tolerated Augmentin. They're not allergic. If a patient had rash only, but no hive swelling or difficulty breathing, no reaction within the first hour. It occurred more than five years ago or before the kid was three. And especially if they tolerated beta-lactam antibiotics. Since then, they're a great candidate for de labeling and I would refer that kid to the allergy clinic. Generally, they can get them in pretty darn quick. Alright, we're gonna wrap up this episode. Most kids labeled penicillin allergic or amoxicillin allergic, or not actually allergic to the medication. There are some scores like pen fasts that are validated tools to assess risk and support de labeling. Direct oral challenge for most patients is safe, efficient, and increasingly the standard of care. There are allergy clinics like the Pats at Cincinnati Children's that can dela children in a single visit with oral challenges alone, needing no skin testing, and emergency departments can play a key role in identifying and referring these patients and possibly de labeling ourselves in the future. Well, that's all for this episode on Penicillin Allergy. I hope you learn something new, especially how to assess whether an allergy label is real, how to ask the right questions and when to refer to an allergy testing clinic. If you have feedback, send it my way. Email, comment on the blog, a message on social media. I always appreciate hearing from you all, and if you like this episode, please leave a review on your favorite podcast app. Really helps more people find the show and that's great 'cause I like to teach people stuff. Thanks for listening for PEM Currents, the Pediatric Emergency Medicine podcast. This has been Brad Sobolewski. See you next time.
PURCHASE THIS PODCOURSE! If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings.Plus, get your first Podcourse half off. In this Podcourse episode, I sit down with Dr. Timothy Davis, a psychologist who has spent his career working with what he calls “challenging boys.” He shares how his background, from academic research to volunteer firefighting, inspired a practical framework that helps parents manage meltdowns, build resilience, and strengthen their connection with their child. Together, we explore how therapists can support parents in creating effective Emergency Plans, identifying skill deficits in emotion regulation and executive functioning, and applying family systems principles to improve family dynamics. Our hope is that you'll walk away with fresh strategies you can integrate into your clinical work right away and you can also earn one NBCC continuing education contact hour by completing this Podcourse.
In this episode of the Move the Ball podcast, Jen Garrett sits down with Bryant Henson, a senior executive with experience in Fortune 100 companies, to discuss leadership, career advancement, building effective relationships, and the importance of networking. Bryant shares pivotal moments from his career, lessons learned from the aerospace and defense industry, and draws parallels between motorsports and business success. Episode Highlights: [3:00] Bryant’s Five-Part Framework for Career SuccessBryant outlines his approach to leadership and career growth, emphasizing relationships, making others successful, continuous learning, gaining the right experience, and delivering value. [9:00] Building Relationships and Thriving in Matrix OrganizationsDiscussion on the importance of culture, trust, and communication in building strong teams and thriving in complex, matrixed corporate environments. [24:00] Pivotal Career Moments and the Value of Lateral MovesBryant shares a defining moment in his career, the importance of taking lateral roles, and knowing when to say no to opportunities. [30:00] Motorsports, Mindset, and Business ParallelsBryant talks about his passion for racing, what motorsports have taught him about preparation and teamwork, and how these lessons apply to business leadership. Bryant Henson is a seasoned senior executive with a proven record of driving global growth, innovation, and operational excellence across government and commercial markets. He has held senior leadership roles at Otis Worldwide, L3Harris Technologies, and Lockheed Martin, where he led global businesses, guided mergers and acquisitions, and accelerated technology solutions worldwide. Known for his dynamic leadership and ability to energize organizations, Bryant continues to shape industries through his executive advisory and private equity work. Connect with Bryant: LinkedIn: https://www.linkedin.com/in/bryant-henson-1820a222/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
Our guest in this episode is Kevin Perlmutter, author of Brand Desire and a brand strategist who has codified the complex world of human emotion into an actionable framework. Kevin provides a system for businesses to move beyond mere transactions and build genuine, lasting connections with the people they serve. In our fascinating chat, we dive into his powerful system for creating genuine brand desire, exploring why honouring how you want people to feel is the cornerstone of a thriving business, especially in the age of AI.Key points discussed include:* Great brands make lives better by honouring their customers' deepest emotional motivations.* True differentiation comes from what loyal customers already feel, not just from a gap in the market.* In the age of AI, a leader's crucial role is guarding the line that protects human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Kevin PerlmutterIt was an absolute thrill to welcome Kevin Perlmutter, author of the brilliant book Brand Desire, back to the InnovaBuzz podcast. Our conversation was a powerful reminder of a fundamental truth that so many businesses seem to forget: brands should exist to make people's lives better. Kevin has masterfully codified the complex world of human emotion into a clear and actionable framework that guides businesses away from the shortcuts that degrade human connection and toward creating something people genuinely desire.So often, we get tangled up in our own processes, our features, and our messaging, without stopping to ask how we're actually making people feel. As Kevin points out, this disconnect is where brands stumble. They have the best intentions but end up creating frustrating, soul-crushing experiences that do the opposite of building loyalty. Our chat was a masterclass in putting the human heart back at the center of brand strategy.The Sprinkler System Epiphany: From Dread to DevotionI loved Kevin's story about a frustrating experience with a broken lawn sprinkler system that turned into a moment of brand magic. He, like all of us, was bracing for the typical customer service nightmare: a long wait on hold, a difficult conversation, and likely a dead end because the product was out of warranty. That feeling of dread is something we've all been conditioned to expect.Instead, the company called him back within five minutes, a real person quickly identified the problem, and without hesitation, they sent him a brand new, upgraded model for free. In 15 minutes, they transformed a moment of frustration into one of delight. As Kevin rightly said, they didn't just save a customer; they created a passionate ambassador who will now tell that story for years to come. That is the power of prioritizing a person's feelings over a rigid policy.Codifying the Connection: The Focus, Connect, Evolve FrameworkWhat's so powerful about Kevin's work is that he's taken this intuitive idea of human connection and built a reliable system around it. He calls it the Focus, Connect, Evolve framework, and it's a clear roadmap for any brand that wants to build a more meaningful relationship with its audience. It's a process for turning those fleeting moments of connection into a core, repeatable strategy.The framework begins with Focus, where you do the deep work of gaining customer insight. Then you move to Connect, where you craft the emotional benefit and an invitation into your brand. Finally, you Evolve by bringing that promise to life in every single experience a customer has with you, ensuring the feeling you want to create is consistently delivered.Uncovering Your Beacon: The 'Shared Emotional Motivation'Diving deeper into that "Focus" phase, Kevin shared a concept that really resonated with me: the "shared emotional motivation." This isn't about finding some patch of "white space" in a competitive analysis. It's about doing the work to understand the emotional truth of why your most loyal customers love you. It's about finding the intersection where what your brand authentically provides meets what your customers are truly craving.When you find that intersection, it becomes your brand's guiding "beacon." It's a clear, unwavering light that informs every decision you make, from your marketing copy to your product development to your customer service policies. It ensures that you are always oriented around the emotional core of your promise to your customers.How 'Invincible' Feels: A B2B Masterclass in EmotionTo show this in action, Kevin told the story of a B2B software company that helps supply chain managers. Their customers went from using gut instinct and spreadsheets, constantly afraid of "getting yelled at," to being the "hero" in their organization because they always had the right numbers. The shared emotional motivation wasn't about efficiency; it was about the craving to feel competent and secure.From this insight, the powerful brand promise, "Be Supply Chain Invincible," was born. It was a bold, emotional statement that initially made the client a bit nervous, but it was completely authentic because it was rooted in how their service already made their best customers feel. It's a perfect example of how emotion is just as critical in B2B as it is in B2C.The AI Tightrope: Guarding the Humanity LineOf course, we had to talk about AI. Kevin has a wonderfully clear-eyed perspective on it. While AI can be a fantastic tool for things like summarizing customer reviews or acting as an "enhanced thesaurus," there's a significant danger when it's used to replace genuine human interaction without careful thought.He was adamant that the brand leader's role today is to be the guardian of the human experience. You must know where the line is between using AI to be humanity-enhancing versus humanity-degrading. And his advice is simple: you must never, ever cross that line just for the sake of cost-cutting or efficiency. That is a non-negotiable responsibility.Your Limbic Sparks Mindset: Three Questions to Ask TodayTo bring it all home, Kevin shared a simple, actionable mindset that anyone can adopt, which he calls the Limbic Sparks Mindset. It boils down to asking three essential questions every day, whether you're designing a new product or just writing an email.First, what are people's frustrations, unmet needs, and motivations? Second, how do people want to feel when they interact with you? And finally, what should your brand do and say to make people's lives better? By asking these questions, you begin to build a brand that people don't just buy from, but truly desire to have in their lives.In Summary: My conversation with Kevin Perlmutter was a profound call to action for all business leaders. His message is that the brands that thrive will be the ones who understand and address the emotional motivations of their customers. It's not just about what you do; it's about how you make people feel.The Buzz - Our Innovation RoundHere are Kevin's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – AI algorithms can be used to create pairings and matchings that connect like-minded people, assuming they foster genuine connection rather than isolation.* Best thing to integrate AI and human connection – Use AI as an enhanced thesaurus to explore alternative phrasing and interpretations, which helps deepen the nuance of your own human communication.* Differentiate by leveraging AI – Discover what makes you unique by asking others for input on how you make them feel, then lean into that authentic emotional differentiator.ActionEmbrace a Limbic Sparks Mindset. Think about your customer's frustrations, needs, and desires. Ask yourself how they want to feel, then design what you say and do to truly make their lives better.Reach OutYou can reach out and thank Kevin on LinkedIn and find all the details about his book and framework at branddesirebook.com.Links:* Website – Limbic Brand Evolution* Twitter – @KevinPerlmutter* LinkedInBooks:* Brand Desire: Spark Customer Interest Using Emotional Insights, Kevin PerlmutterCool Things About Kevin* He Played the Long Game with His Podcast. Years before his book deal, Kevin strategically designed his podcast as a research tool. He intentionally asked every one of his 37 guests the same core questions, patiently building a unique library of expert insights that would eventually become a foundational part of his book. That level of foresight and disciplined creativity is unconventional and impressive.* He Deconstructed His Own "Magic" for Others. Kevin admits that his successful approach was, for a long time, "somewhat intuitive" and "second nature" to him. The cool part isn't the intuition itself, but his decision to undertake the difficult work of codifying it. He didn't just want to be the magician; he wanted to write down the spells so that, as he said, "anybody can learn how to do it". That's a profoundly generous impulse.* He's a Principled Guardian of Humanity in Tech. In a world quick to adopt any new technology, Kevin has drawn a clear "do not cross line". He's not anti-AI; he's a staunch, principled advocate for ensuring technology serves, rather than "degrades," the human experience. This role as a thoughtful "guardian" against dehumanizing shortcuts is a powerful and very human stance to take.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in.” -Jess Jensen Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today's crowded market. In this interview, you'll learn… Why personal voices connect more than brand voices How storytelling humanizes small businesses Ways to overcome fear & self-doubt To learn more about Jess, click here. Connect with her on LinkedIn. For listeners of the show, Jess Jensen is offering quick, practical 25-minute reviews for business owners and senior leaders who think their profile might be holding them back. You'll get a real-time audit and a handful of actionable next steps. Openings begin the third week of October. No cost, no catch, just clarity. Here's the booking link. Time Stamps 00:00 – Why people connect with personal stories 01:23 – Journey from global brands to co-founding Co-pilot Communications 03:16 – Helping executives build digital platforms 04:31 – Humanizing brands through leadership voices 06:47 – Applying storytelling to small businesses 09:52 – Overcoming fear & finding your voice 13:45 – Differentiation: “Differences sell, similarities don't” 16:08 – Step 1: Define your “audience of one” 20:28 – Step 2: Clarify what you want to stand for 24:38 – Step 3: Practice creating content & iterate 25:41 – Step 4: Build relationships in the comments 26:46 – Preview of part two: Jess's full four-step playbook This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!
“Just having the courage to allow some of your real story to come through publicly is your differentiator. It builds trust, opens doors to sales conversations, and draws future customers to you.” –Jess Jensen Jess Jensen, co-founder of Co-pilot Communications, is back for the second part of this powerful conversation. In part one, she revealed why your personal story is the ultimate marketing tool. Now, she's sharing how to put it into practice with a clear, step-by-step framework for building a digital presence that feels authentic, consistent, and achievable. From breaking through inconsistency, to leveraging AI for content ideas, to showing just the right kind of imperfection—Jess shares practical strategies small business owners can use to show up online and grow their influence. In this interview, you'll learn… How to overcome the biggest barrier to showing up online: inconsistency Why the right kind of imperfection can make you more trustworthy than polished content How AI can accelerate your content creation while still keeping your voice authentic To learn more about Jess, click here. Connect with her on LinkedIn. For listeners of the show, Jess is offering quick, practical 25-minute reviews for business owners and senior leaders who think their profile might be holding them back. You'll get a real-time audit and a handful of actionable next steps. Openings begin the third week of October. No cost, no catch, just clarity. Here's the booking link. Time Stamps 00:00 – Why courage & vulnerability build trust 01:25 – Simple ways to dip your toe into posting 02:20 – Why responding matters more than likes 04:04 – The real barrier: inconsistency 06:17 – How AI can help with idea generation 09:06 – Treating AI like a junior employee you train 12:08 – The psychology of showing up online 14:38 – Imperfection as a powerful differentiator 18:16 – Why collaborators & “yes/no” people matter 18:58 – Where to find Jess online & claim your free LinkedIn audit This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!
We're back today with one the most closely connected spirits in the Almost 30 orbit, longtime podcaster, coach, branding expert, and now – author – Julie Solomon! Her new book, Get What You Want: How To Go From Unseen To Unstoppable, is packed with super personal never-before-told stories, valuable life learnings, and practical ways to apply these important practices and considerations to your own life.Kicking off with a chat on human design, the unbelievable gift of our hardwiring is a theme throughout – we learn how Julie came to understand her own thoughts and emotions, how they got there (discovering her origin story), and how to repurpose or redirect them in ways that benefited her and the people around her.Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.If you enjoyed this conversation, listen to the full episode on Spotify here and on Apple here.
Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why simply posting isn't enough—and how you can stand out by articulating your audience's problems better than they can, positioning yourself as the clear solution. Through the Magic Messaging Framework, you'll learn how to craft persuasive, story-driven communication that captivates your dream clients, builds trust, and converts engagement into real results. This episode offers actionable strategies to cut through the noise and make your words do the heavy lifting. “Your message is the engine. You're not just creating content, you're crafting words that move people.” Key takeaways: Information is a commodity – With 1.1 billion posts published daily, audiences are oversaturated, so generic content is unlikely to generate consistent leads. Articulate the problem better than your audience can – When you describe your ideal client's struggles and desires more clearly than they can themselves, they naturally assume you hold the solution. Differentiate with a unique mechanism or big idea – To stand out in a crowded market, you must introduce a clear, unique approach that positions your solution as fresh and compelling. Leads and sales flow from strong messaging, not just tactics – Weak marketing makes sales hard; strong, persuasive messaging does the heavy lifting and makes conversion easier. The Magic Messaging Framework provides structure – By following its layered process (character & conflict, struggle story, villain, turning point, transformation story, etc.), you can craft communication that resonates and converts. Stories and beliefs drive influence – Storytelling and shifting core beliefs are at the heart of persuasive communication, enabling you to create trust, demand, and long-term client engagement. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland
Our guest in this episode is Matt Stanley, the founder of Get Reviews and Leads and a passionate marketing architect with 30 years of experience. What started as a fascination with the early internet evolved into a mission-driven career for Matt, focused on using technology to serve people and build thriving, human-centered businesses. In our chat, Matt shares his powerful frameworks for moving beyond simple deliverables to create marketing that forges deep, emotional connections and lifelong customer loyalty.Key points discussed include:* Connect with your dream customer's "reptile brain" by understanding their deep-seated pains and fears.* Closing the sale is the starting line; create a legendary onboarding experience to build loyalty.* Use AI as a strategic toolbox to free up your time for genuine, human-to-human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Matt StanleyIt was an absolute thrill to welcome Matt Stanley of Get Reviews and Leads to the InnovaBuzz podcast. For 30 years, Matt has been in the trenches, architecting sales and marketing systems, and our conversation was a masterclass in stripping away the noise to focus on what truly matters: genuine, human-centered connection. Matt's passion is infectious; he's a self-described "nerd" and "geek" who fell in love with the craft of marketing not as a way to make a quick buck, but as a profound way to serve people.His journey as an "accidental entrepreneur" is one many of us can relate to. What began as a fascination with the early internet, a technology he knew would change the world, became a career-defining mission. The 2008 recession, which cost him his stable job, became the catalyst that pushed him all-in. It was a decision, as he puts it, that was made for him, leading him to discover that his true calling was helping businesses navigate the intimidating world of technology to build something truly meaningful.The "Forest for the Trees" Marketing MistakeOne of the biggest takeaways for me was Matt's frustration with how many businesses "can't see the forest for the trees." They get so fixated on the deliverable—the shiny new website, the social media campaign—that they completely lose sight of the bigger picture. A website, he rightly argues, is just a tool. If it's disconnected from the fundamental "DNA of the brand" and fails to make an emotional connection, it's not going to deliver a return on investment.This is where so many marketing efforts fall flat. Companies start with the what—"we need a website"—instead of the who and the why. They fail to ask the critical questions about how this tool will connect to their dream customer and serve the core mission of the company. It's a powerful reminder to always start with the end in mind: a deeper relationship with the people you aim to serve.Decoding the "Reptile Brain": The Real Secret to Connecting with Your Dream CustomerSo, how do we build that connection? According to Matt, it starts by getting under the hood and understanding the "reptile brain." All purchase decisions, he explained, are made from this primal place that is driven by pain, pleasure, and survival. We then use our logical brain to justify the decision we've already made emotionally. This is why a simple demographic profile of your customer just doesn't cut it.The real secret sauce is digging into the psychographics through tools like an empathy map. What are your dream customer's hidden fears? What frustrations keep them awake at night? When you can poke that pain, rub salt in the wound, and then offer a genuine solution, you're not just selling; you're connecting on a level that builds profound trust and loyalty.AI: The Planet's Most Powerful Toolbox (Handle with Care)Our conversation naturally turned to AI, a technology Matt sees as being just as transformative as the early internet. He views it as the most powerful toolbox on the planet, an incredible asset for saving time and creating efficiency. However, he offered a crucial warning: a tool is only as good as the person wielding it. He sees too many people using AI as a crutch for laziness, forgetting the timeless fundamentals of human psychology.As Matt bluntly puts it, "garbage in, garbage out." If your prompts are lazy and you don't understand the core principles of your brand and your customer, the AI will produce junk. The real skill is learning how to communicate with the technology to make you a more effective, articulate, and strategic thinker, freeing you up to do the high-value, human-centric work you love.Your Greatest Differentiator: The "Whites of Their Eyeballs" Onboarding ExperienceIn an age of automation, Matt argues that the path to differentiation lies in doing the things that don't scale. How do you create an experience your customers can't forget if they tried? You go old-school. He shared the wonderfully simple yet profound example of sending a handwritten note. In a world of emails and DMs, a physical, personal touch stands out and shows you genuinely care.This philosophy extends to the entire onboarding experience. Instead of seeing the transaction as the end of the journey, we need to create a legendary first impression. Sending a small, thoughtful gift basket or simply picking up the phone creates an emotional connection that AI can't replicate. It's about seeing the "whites of their eyeballs" and treating every customer like a VIP.Closing the Sale is Just the Starting LineThis leads perfectly to one of Matt's core beliefs: closing the sale isn't the end of the relationship; it's the starting line. Too many businesses are so fixated on acquisition that they neglect their most precious asset: their existing customers. He beautifully compared the business-customer relationship to his own 20-year marriage, emphasizing that it requires a lifelong commitment.The goal should be to constantly woo your customers and try to "out-serve" them. When you adopt this mindset, you shift from a transactional model to a relational one. The focus moves from what you can get from the customer to how deeply you can serve them, which is the foundation of any thriving, sustainable business.From Reach to Retention: Unlocking the Gold Mine in Your Existing Customer BaseMatt ties all of this together in his holistic "RACK" framework, which stands for Reach, Attract, Convert, and Keep. That last letter, K, is the one most businesses forget. It costs seven to twelve times more to acquire a new customer than to keep an existing one, yet so many of us pour all our energy into the top of the funnel.Your current customers are a literal "gold mine" of opportunity, not just for repeat business but for referrals and invaluable feedback. By focusing on that final step—by obsessing over your dream customer's dream customer—you create a virtuous cycle of service and value that becomes the ultimate engine for growth.In Summary: Matt Stanley delivers a powerful and passionate call to action for every entrepreneur. In a world increasingly dominated by technology, our greatest strength and differentiator will always be our humanity. By understanding the deep emotional drivers of our customers, creating unforgettable experiences, and committing to serving them for life, we can build businesses that not only thrive but also make a genuine impact.The Buzz - Our Innovation RoundHere are Matt's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: Using an AI agent to instantly and empathetically respond to negative online reviews to solve customer problems 24/7.* Best thing to integrate AI and human connection: Building AI tools that handle the heavy lifting, freeing up human time for more creative and fulfilling work.* Differentiate by leveraging AI: Create a legendary, high-touch onboarding experience using old-school methods like a handwritten note to stand out.ActionBecome obsessed with your dream customer's dream customer. When you think a level deeper and focus on helping them win, everybody wins.Reach OutYou can reach out and thank Matt on his website, getreviewsandleads.com. You can also grab the free Marketing Copy Architect tool he mentioned at getreviewsandleads.com/mca, or find him on various social media sites.Links:* Website - Get Reviews and Leads* LinkedIn* Facebook* X - @Matt_Stanley* Instagram - @getreviewsandleadsCool Things About Matt* His web security career was kick-started by a 7th-grade hacker. A pivotal moment in his career came when a seventh-grader hacked all the school district's websites where he worked. Driven by what he called professional and ethical anger, Matt walked into his boss's office and successfully campaigned to take over webmaster duties to fix the problem and ensure it never happened again.* He is a proud, unashamed "geek and nerd" of the original internet era. Matt enthusiastically self-identifies as a "geek and nerd" and takes pride in his long history with technology. He taught himself HTML in 1995 by reverse-engineering source code simply because he thought the internet was the "coolest thing" he had ever seen, long before it was a viable career path.* He recently moved his 13-year-old business back into a bedroom of his house. After more than a decade of commuting and paying for an external office, Matt realized the reasons for it were no longer relevant. He made the practical, human-scale decision to move the entire operation back home to gain more flexibility and reduce overhead, a very relatable move in today's world.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.
Our guest in this episode is Ruth Kent, a passionate advisor who began her career as a teacher with a love for public health. Driven by a deep sense of purpose, she now blends these two worlds to help organizations create more human-centered and effective ways to learn and thrive. In our wonderful chat, Ruth shares her pragmatic approach to navigating today's biggest workplace challenges, from fostering genuine psychological safety to harnessing AI as a tool for deeper connection.Key points discussed include:* True psychological safety is built on a leader's vulnerability and courage to "circle back" after a mistake.* Frame AI not as a threat, but as a collaborative thinking partner to enhance our human capabilities and creativity.* In an age of intelligent machines, our greatest asset is our ability to lean into our shared humanity.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Ruth KentIt was an absolute privilege to welcome the brilliant Ruth Kent to the InnovaBuzz podcast. Drawing from her fascinating background in both public health and education, Ruth helps organizations build a more human and effective way to learn and thrive. Our conversation was a deep dive into what it truly means to support people in the modern workplace, moving beyond simple programs to create genuine frameworks for connection and wellbeing.Ruth's insights are particularly timely. She shared how the entire landscape of workplace wellbeing has evolved, especially in the last five years. We've moved past the era of one-size-fits-all fitness challenges and into a much more nuanced space. The conversation now includes hybrid work, the right to disconnect, and a growing understanding of neurodiversity, all demanding a more thoughtful approach.The New Workplace Landscape: Beyond the Wellness ProgramOne of the most powerful ideas Ruth introduced was the concept of applying a "public health lens" to an organization. Instead of just reacting with isolated wellness initiatives, this approach encourages leaders to step back and look at the entire system. It's about getting curious about the specific demographics, needs, and cultural nuances of the team you actually have, rather than just importing a program that worked for another company.This means asking deeper questions and truly listening to what people need to feel supported. It's a strategic shift from simply offering perks to proactively designing a healthier, more connected work environment from the ground up. This method allows for the creation of supports that are not only more effective but also feel far more authentic to the people they are meant to serve.The Foundation of Growth: Cultivating Real Psychological SafetyOf course, none of this is possible without a foundation of psychological safety. We explored the immense challenge leaders face in getting truly honest feedback, and Ruth shared a wonderfully human insight to guide them. She drew a powerful analogy between effective leadership and modern parenting, highlighting the importance of vulnerability and the courage to "circle back" after making a mistake.Imagine a leader who, after a tense moment or a poorly-worded email, has the self-awareness to return to their team member and say, "That wasn't my best self, and I apologize." That simple, authentic act doesn't just fix a single interaction; it builds a bridge of trust. It signals that it's okay to be human, to be imperfect, and to be committed to working through challenges together.The Leader's Inner Compass: The Power of Self-AwarenessDiving deeper, Ruth explained that this ability to "circle back" stems from a profound self-awareness, or what she calls "interoception." This is the ability to notice our own internal state—that clenching in the stomach or the quickening heart rate—and understand how it's driving our thoughts and actions. A leader who is attuned to their inner world can make more conscious choices about their behaviour.This is critical because, as Ruth pointed out, a leader's internal experience is transmitted to the team whether they intend it or not. We are all "beacons," and our non-verbal cues often speak louder than our words. By cultivating this inner awareness, leaders can move from being reactive to being intentional, creating a calmer and more stable environment for everyone.Reframing Our Future: AI as a Collaborative Thinking PartnerOur conversation then turned to the great disruptor of our time: Artificial Intelligence. Ruth offered a refreshingly balanced and optimistic perspective, framing AI not as a threat, but as a potential "collaborative thinking partner." She sees it as a tool that, if we proceed with awareness and caution, can help us solve some of humanity's biggest challenges.This doesn't mean ignoring the very real anxieties many people feel about job displacement or a potential crisis of purpose. Ruth acknowledged these challenges thoughtfully, suggesting that our task is to guide this emerging technology, to have foresight, and to think critically about how we can make sure the benefits are shared by all.From Efficiency to Empathy: Using AI to Enhance Our HumanitySo how do we use this powerful new partner to become more human? Ruth shared a fantastic personal example of using an AI chatbot as a supportive, objective third party. After receiving a frustrating email, instead of firing back an emotional reply, she used the AI to validate her feelings and think through a more constructive response, ultimately preserving the relationship.This beautifully illustrates a key opportunity: we can use AI to handle repetitive tasks and create efficiencies, but the real prize is what we do with the time we save. The goal isn't just to move on to the next task faster. The goal is to reinvest that reclaimed time in what truly matters: checking in with a colleague, writing a thoughtful thank you note, or simply having a conversation to ask, "How are you?"Your Ultimate Differentiator: Leaning Deeper into ConnectionAs we wrapped up, the central theme became crystal clear. In an age where AI can handle so much of the clerical and repetitive work, our greatest value and key differentiator will always be our humanity. The ability to be flexible, to connect authentically, and to lean into our self-awareness are the skills that will matter most.Ruth left us with a simple, brilliant call to action that perfectly balances the technological and the human. First, find someone in your life who may not understand AI and take a moment to expose them to it; share the potential and open up a conversation. Then, to counteract that, pick up the phone and call a friend. Have a real conversation and listen to a human voice.In Summary: My chat with Ruth Kent was a powerful reminder that the path to a better future of work isn't about choosing between technology and humanity, but about consciously using one to deepen the other. By cultivating self-awareness, fostering genuine psychological safety, and reinvesting our time in real connection, we can build workplaces where both people and organizations can truly flourish.The Buzz - Our Innovation RoundHere are Ruth's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: AI can act as a supportive sidekick, offering advice before you respond to someone to help strengthen the connection.* Best thing to integrate AI and human connection: Ruth uses AI to enhance her own capabilities and strategic thinking, which indirectly enables her to connect more effectively with others.* Differentiate by leveraging AI: Differentiate yourself by deeply understanding your inner self, which allows you to harness AI to amplify your unique humanity.ActionExpose someone new to AI to help spread the understanding of what it's capable of. To balance this, make a phone call to a friend and have a real conversation, connecting with a human voice.Reach OutYou can reach out and thank Ruth on LinkedIn, via her website, or by sending an email to hello@sunrisewell.com.au.Links:* Website - Sunrise Well* LinkedIn* Facebook* Instagram - @sunrise_wellCool Things About Ruth* Ruth applies a "Public Health Lens" to Business: She doesn't just look at individual employee perks. Instead, she applies a "public health lens" to an entire organization, analyzing the culture, demographics, and systems to understand the root causes of workplace stress and disconnection.* She Saw the Pandemic Coming: Due to her studies in public health, she was one of the few people who wasn't surprised by the arrival of the 2020 pandemic and the subsequent public health measures. She knew something like it was statistically inevitable.* Leadership is Like Conscious Parenting: Ruth has a powerful and relatable philosophy that great leadership mirrors conscious parenting. The key is not to be perfect, but to have the self-awareness and vulnerability to "circle back," apologize, and repair connections after a mistake.* Uses AI as an Emotional Sounding Board: She views AI as a "collaborative thinking partner." She shared a personal example of using it to process her own frustration with an email, allowing her to get validation and formulate a calm, professional response rather than reacting emotionally.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
What's the difference between living an average life and stepping into the extraordinary? Spoiler: it's not complicated, it's actually ridiculously simple. The secret isn't hustle, perfectionism, or waiting for the “right time.” The real game-changer is the power of starting again. Even if you've fallen off track 100 times before, you can choose START AGAIN. When you layer in simple practices like gratitude, journaling, and vision-setting, you begin to shift your identity and create a future you actually want to step into. And when you stay consistent with those simple things, the compounding effect is life-changing. This episode is your reminder that you don't have to stay stuck in a rut, you don't have to hustle yourself into burnout, and you don't have to settle for average. You get to decide to start again, and step into your extraordinary. —----------------- Related Prosperity With Purpose episodes: Episode 127 | But SET APART “Feels” Uncomfortable…Resetting Your IDENTITY To Increase Self CONFIDENCE Episode 122 | 2 Phrases To STOP Saying To Have The BEST Second Half Of Your Life! —---------------- **CREATE MORE PEACE to MAKE MORE MONEY** Prosperity with Purpose Mentorship is a 12- week interactive coaching program designed to help you steward your life and multiply your business God's way! *Click here to learn more and grab your spot!* https://www.jessicahefley.com/prosperity-with-purpose MONEY MINDSET PODCAST SERIES https://www.jessicahefley.com/money Interested in ordering from the ORIGINAL Gut Health Company or growing a business through Plexus Worldwide? Fill out this partnership form here https://form.jotform.com/241133559340148 And watch more of our transformation story here http://www.thehefleys.com/