Podcasts about CMO

Episode 245 On this week's episode of the YMC podcast, your hosts Jay Gilbert and Mike Etchart chat about these important music industry stories: "Tariff-Proof, Recession-Proof Music Industry Will Thrive Despite Global Uncertainty" (Music Business Worldwide); "Spotify Makes Kate Nash's Argument With the Usual Blame Game" (Op-Ed from Chris Castle/Artist Rights Watch);  "Did The Spotify 1,000 Stream Rule Cost Artists $47 Million? + Spotify Responds" (Hypebot).   Plus audio drops with Jorge Brea, CEO of Symphonic Distribution, and David Ponte, Co-founder and CMO at Audiomack.   Subscribe to the newsletter! YourMorning.Coffee

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What truly makes clients choose one agency over another? What are the essential qualities that elevate an agency from service provider to trusted partner? Today's featured guest brings a rare 360-degree perspective to these crucial questions. As a fractional CMO with extensive experience on both sides of the relationship, our guest provides unique insights into the dynamics of successful agency-client partnerships. Tune in for actionable insights that will help agencies strengthen their client relationships, refine their service approach, and position themselves as indispensable strategic partners. Alex Hultgren is a seasoned fractional CMO with extensive experience in both client and agency roles. He shares his journey through the marketing landscape, from starting at Ford Motor Company and leading marketing efforts at Polaris to transitioning to agency life at Hayworth and later starting his own business. Alex discusses the expectations that brands have when working with agencies, what he used to look for in an ideal agency partner, and the reason he kept his business boutique and has chose to work with contractors. In this episode, we'll discuss: Learning to forge deep agency partnerships in corporate marketing. Elements of effective agency relationships. Why he chose to prioritize autonomy over growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Forging Deep Agency Partnerships in Corporate Marketing Alex's professional trajectory spanned both corporate and agency environments before culminating in entrepreneurship. He started his career working at Ford Motor Company, as part of their marketing leadership program for fourteen years, and then running marketing for Victory Motorcycle as part of Polaris. He then went on to work on the agency side as one of the three leads of Walmart's media accounts at Hayworth. In 2021 he decided to take all that experience to build his own business. During his time at Ford, Alex only ever worked with one agency team, the team at JTW. Although large corporations normally have many agencies working at different projects at a time, Ford preferred to maintain an exclusive agency partnership and, even when digital marketing started to be an important part of their strategy, they only used other agencies as contractors for limited periods. On one hand, this meant there weren't many options if he didn't like the work, other than asking them to go back to the drawing board. On the other hand, it also meant they formed a deeply integrated partnership, as they were more of an extension of his team than merely external service providers. By contrast, at Polaris he had a fraction of the budget but found himself coordinating multiple specialized agencies handling different aspects of the business, which proved to be considerable demanding. However, in both cases he always saw agencies as partners and part of his team. The Foundation of Effective Agency Partnerships In choosing agencies, one of the major problems Alex encountered was agencies that promised they could deliver on something when they clearly couldn't. For him, it came down to Could they be trusted to do the work? Did they know what they were doing? Most clients are looking for agencies that can alleviate their burdens by providing solutions without requiring micromanagement. Hence, an ideal agency partner should be able to take a problem, devise a solution, and communicate progress effectively. However, trust is not enough when communication is lacking and one of the major hurdles Alex faced working on the client side was getting enough clarity from the company on what they wanted from the agency. To bridge this gap, agencies must take the initiative to foster open lines of communication. This includes asking the right questions to extract meaningful feedback from clients and internal stakeholders. Finally, Alex also believes an agency should be able to take calculated risks because innovative ideas can sometimes face resistance from traditional corporate structures. The ability to push through skepticism and advocate for creative solutions is a testament to the trust that exists within a strong agency-client relationship. To address this client skepticism about design or content choices, Alex suggests AB testing the material and see how customers behave. This approach shifts the conversation from subjective preferences to measurable customer behavior—the ultimate metric for evaluating marketing effectiveness. Prioritizing Autonomy Over Growth Even after successfully scaling his agency, Alex made a deliberate choice to maintain a lean operation, preferring to collaborate with contractors rather than building a traditional team structure. To him, the more traditional style seemed like an option that would take away the flexibility and freedom he hoped to obtain by building his business. Right now, he has the ultimate authority regarding what work and clients he takes on, and it's not something he would give up. While operating as a small agency might seem limiting, Alex is part of a group that provides him with extensive capabilities without sacrificing independence. This federation—called the Chameleon Collective, is comprised of 40-50 fractional executives (CMOs, CROs, and CTOs) alongside approximately ninety specialized marketing experts and enables a modular approach to team building. This model also addresses a problem that plagues big organizations: meeting waste. From his time working at Ford Alex remembers the frustration of back-to-back meetings that yield little value. He sees a need to reevaluate the purpose of meetings, advocating for a shift away from status updates that could be conveyed via email to more focused discussions aimed at problem-solving, as well as scheduling 15-minute meetings instead of defaulting to longer time blocks and empowering team members to opt out of meetings that do not pertain to their roles. Ultimately, Alex has prioritized an agency model that prioritizes effectiveness, strategic alignment, and adaptability—values that directly contrast with the rigid structures he experienced in his corporate career. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Inbound and outbound aren't opposing forces—they're two sides of the same motion.   When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn't come from chasing tactics. It comes from reworking how the work actually gets done. In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company's go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference. What You'll Learn:  ✔ Why outbound now rolls up to marketing and how that changed execution  ✔ How product marketing helped define segments, use cases, and “wow” moments  ✔ What “speed to lead” actually looks like and why it's working  ✔ How underperforming tactics became high-converting plays  ✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice If you're reworking how your team goes to market—structure, process, and all—tune in!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Send us a textIn this special episode, EdTech Insiders hits the floor at ASU+GSV 2025—one of the world's premier EdTech conferences—for rapid-fire conversations with the leaders reshaping learning. From AI-native campuses to multilingual agents and human-centered R&D, we go behind the scenes with the innovators driving the future of education.

In this episode of Medical Affairs unscripted, Peg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, discusses the critical role of social media listening in healthcare with Jamie Doggett, Associate Director of Social Media Insights and Analytics at Lumanity. They explore the insights obtained from Jamie's whitepaper, Transforming Scientific Conversations: Adapting to a New Era of Healthcare Social Media. Jamie highlights how unprompted online conversations among healthcare professionals and patients can reveal critical insights for pharmaceutical companies. They delve into the usage of platforms like Twitter, Bluesky, and Threads, emphasizing the need for agility in adapting communication strategies to meet evolving digital trends.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it's revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.=================================================================Best Moments:(00:42) Introduction to the topic of Agentic AI(02:10) Definition of agents and how they differ from traditional software(03:57) How consumers are already interacting with AI agents(05:15) Evolution from basic chatbots to sophisticated AI agents(07:20) The "ChatGPT-ification" of e-commerce experiences(07:49) Future of voice-activated agents in e-commerce(08:14) Using and building personal agents for business efficiency(09:36) Importance of Agentic AI knowledge for marketers and job seekers(10:53) Preview of Bloomreach's Innovation Fest event (May 7th)BLOOMREACH Innovation Fest: Agentic BloomDate: May 7, 2025, at 11am EDTLink: FREE!! Virtual! Register Here=================================================================Guest Bio Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach's adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.=================================================================Innovation Fest: Agentic BloomDate: May 7, 2025, at 11am EDT Link: FREE!! Virtual! Register Here Agents are completely different from any other kind of AI we've seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.Don't miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================

Casey S. Stanton is a marketing strategy expert and founder of CMOx®, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets.   Casey shares his his experience publishing his books, what it really means to be a fractional CMO, and much more!

In today's episode of The Root Cause Medicine Podcast, Dr. Lauren Hernandez and Dr. Devan Szczepanski join Dr. Kate Kresge to explore: 1. How to identify early signs of chronic illness in children 2. Why traditional pediatric testing often misses crucial health markers that could prevent chronic conditions 3. The "Triangle of Health" framework for pediatric functional medicine 4. How to use genetic testing to determine the most appropriate formula and dietary choices for infants and young children 5. Why conventional approaches to ADHD, anxiety, and digestive issues may be missing underlying genetic and metabolic factors Dr. Lauren Hernandez and Dr. Devan Szczepanski are pioneering practitioners at NuWell Medicine, where Dr. Hernandez serves as CMO of KidsWell, their specialized pediatric service line. With vast backgrounds in pediatric medicine, they have developed an innovative "triangle of health" approach that combines comprehensive blood work, metabolic, gut microbiome analysis, and genomic testing to provide personalized care for children. Their work has transformed traditional pediatric practice by incorporating functional medicine principles and precision testing to address chronic childhood conditions before they become severe health challenges. Order tests through Rupa Health, the BEST place to order functional medicine lab tests from 30+ labs - https://www.rupahealth.com/reference-guide

In Part 1 of this three-part series, Chris Hare shares how a single founder story sparked a strategy pivot inside Amazon—and why storytelling isn't fluff, it's infrastructure. As a behind-the-scenes strategist for some of tech's biggest companies, Chris has spent decades shaping narratives that align people, purpose, and performance. But his real power lies in his Gen X sensibility: low drama, high pattern recognition, and deep alignment between what's said and what's done. This episode explores how narrative becomes strategy—and why the most powerful shifts often start quietly, from the edges.>>From Ad World to Strategic Narrative“I started in marketing, but I got tired of talking at people.”Chris shares how his path from advertising to Amazon and Microsoft led him to discover a deeper kind of storytelling—one that doesn't sell, but aligns and activates.>>Stories Fuel the Narrative—But Don't Confuse the Two“Stories are time-bound. Narratives are ongoing.”He breaks down the difference between stories and narratives using a flywheel model—and why most companies misuse both.>>When a Story Shifts a Billion-Dollar Business“One conversation in Brooklyn rewrote the future of Amazon Marketplace.”Chris recounts how a single founder story changed the internal narrative at Amazon, sparking a strategic shift toward supporting brand owners—not just resellers.>>Narrative Isn't a Department—It's the Operating System“Everyone thinks they own the narrative. The CMO. The CEO. The team.”He unpacks why narrative must be rooted in strategy, and why trying to split it between brand, marketing, and product only creates confusion.>>How Change Starts with Listening“Storytelling isn't a hero's journey framework. It's a pattern recognition discipline.”Chris explains how real narrative work starts with deep listening and curiosity—and how companies can design strategy around human insight, not hype._____________________Connect with us:Host: Vince Chan | Guest: Chris Hare  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.12 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>140,000+ are outgrowing. Act Today.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era How agents can build scalable systems to stay top-of-mind AI tools Seth uses daily (and how he uses them effectively) What RealScout is doing with AI behind the scenes Seth's thoughts on personal branding, productivity, and mindset Rapid fire favorites: best AI tools, personal branding tips, and more Links: Follow Seth Price on LinkedIn: linkedin.com/in/sethprice Learn more about RealScout: realscout.com Sign up for The Sunbeam newsletter: postandbeamcreative.com Reach out to Christine: christine@postandbeamcreative.com

Jenifer Kern, CMO of Qu, joins us to unpack key insights from Qu's 2025 State of Digital Report. We dive into the major trends shaping the restaurant industry—from the shift from third-party to first-party ordering, to tech stack consolidation, AI adoption, the rise of kiosks and smart kitchens, and more. Plus, how success hinges on how effectively restaurants can unify and activate their data.

We're back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs. Our thanks go to PIN-UP Partners for sponsoring this episode.Key segments of this podcast and where you can tune in to go direct: [05:22]  Building brand community through merchandising.[21:10]  The transparent approach to affiliate partnerships.[29:54]  Strategic expansion into cricket betting markets.About Our Episode Sponsor:This episode is proudly sponsored by PIN-UP Partners, one of the fastest-growing affiliate programs in the iGaming industry. Their commitment to transparency, innovation, and affiliate success has established them as market leaders.PIN-UP Partners recently launched their own internal podcast series exploring industry trends and best practices - check it out here.Discover more about the PIN-UP Partners program.Do you have a question you need the answer to? Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

There are always tough times as you build and grow a startup.So how do you keep a team going when times are tough? ‘Culture is the glue' my next guest says.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/].She is building out the marketing department at DefectDojo, has three vendors, and recently made her first hire. DefectDojo recently announced a $7 million funding round. It has been downloaded 38 million times.Lessons from the things she madeAdaptability creates opportunities‘Soft skills' are really hard skillsCustomers will tell you how to market to them if you ask themFind a mentor who champions your growthCulture is the glueIf you don't want the job, rethink the pathDiscussed in this episodeLet AI Agents Market For You – April 23rd at 2:30 pm EDTAI Guild [https://join.meclabsai.com/]Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]Marketing Career: What you need to understand at each step of the job seeker's journey (even if you're not looking) [https://marketingsherpa.com/article/how-to/job-seekers-10-step-journey]Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]The Prospect's Perception Gap: How to bridge the gap between the results we want and the results we have [https://meclabs.com/education/Flint-prospects-perception-gap]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it's fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.Rachel was a speaker at this year's Summit and is a newcomer to Adobe, having joined in December 2024. However, she's no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer! ---This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still relying on basic ChatGPT prompts while your competitors create intelligent systems that work for them around the clock? The gap between basic AI users and strategic implementers is widening rapidly—and it could determine which agencies thrive in the coming years. Today's featured guest leads the pack for this AI revolution. Through systematic implementation of advanced automation solutions, she drove an impressive 20% productivity increase across her agency's operations. By strategically integrating AI technologies throughout their processes, she's transformed her agency's capabilities and efficiency. Additionally, she's now also helping businesses achieve these same results. Join us as we explore the exciting opportunities AI presents for businesses today and learn about her most successful tool: AI agents. We welcome back Khushbu Doshi, COO of E2M Solutions, a white label agency partner where she focuses on driving more business and creating a world-class experience for their agency community to help them grow and reach their goals. With over eight years of experience and having worked with more than 500 agencies, Khushbu dives into her recent journey exploring AI, including a significant productivity boost of 20% through automation. She also talks about AI agents, explaining how they differ from simply using tools like ChatGPT, and highlights their potential to streamline processes and enhance efficiency for agencies. In this episode, we'll discuss: Why agents are the next step in AI usage in agencies. AI-powered onboarding. Ideas to expand AI application.  Subscribe Apple | Spotify | iHeart Radio The Next Evolution of AI for Agencies: From Prompt Engineering to AI Agents Most people think of AI innovation as learning to use ChatGPT and asking the right questions to get the most effective answers. While prompt engineering certainly has value, it represents only the beginning of AI's potential for agency operations. The next evolution—AI agents—offers significantly more sophisticated capabilities that can transform agency workflows. Agents are a more specialized application of artificial intelligence designed to perform specific tasks based on user-defined parameters. How is this relevant for agencies? Unlike general-purpose AI tools, which provide responses based on a broad range of inputs, AI agents can be customized to understand and execute particular functions. They can be trained to understand particular clients, recall campaign histories, apply agency-specific methodologies, and operate within defined strategic frameworks. This means that agency teams now have the ability to develop custom AI agents trained to operate according to specific requirements. The resulting tool works much better compared to just a conversation with ChatGPT. AI-Powered Employee Onboarding For agency owners interested in exploring AI agents, the process is remarkably accessible. Starting on the ChatGPT platform, users can simply select "create," name their agent, and begin training it with relevant information like branding guidelines, past success stories, and common client challenges. In her case, Khushbu also uses AI agents for onboarding new new team members dreading the prospect of reading through extensive standard operating procedure (SOP) documents. However, it's still a vital part of their training, so Khushbu thought of updating the process and making it more dynamic by training an agent to be an SOP expert. She fed it all the SOPs and instructed it to answer only the questions asked to it without searching the internet. This way, the SOPs are the agent's knowledge base, never defaulting to the web for answers. After implementing this system, Khushbu conducted a comparative test by providing new team members with both traditional SOP documentation and access to the AI agent. The new team members were fascinated by the idea of not having to go to a supervisor with their questions and maybe feeling inadequate. Instead, they can ask as many questions as they like without feeling judged. This efficiency not only saves time but also allows team members to focus on more strategic tasks rather than getting bogged down in repetitive information retrieval. Expanding AI Agent Applications in Agency Operations Quality Assurance Automation AI agents also excel in quality testing and following precise procedures consistently. You can program an agent to follow detailed checklists, ensuring that all necessary steps in a process are completed efficiently, thereby saving time and resources while maintaining high standards. Khushbu suggests implementing a fallback strategy for comprehensive quality assessment. When an agent encounters limitations in its testing capability, it should clearly document: Which items it successfully evaluated Which items it couldn't assess Specific reasons for any testing limitations This strategy delivers substantial efficiency gains even when complete automation isn't possible. If the agent can only check 300 out of a list of 500 points, it has still reduced the amount of work for the assigned employee to do by 200 points. Creating an AI Agency Within Your Agency Furthermore, you can program agents to work a specific role within your team and have several agents to communicate with each other. In this sense, you can build an AI social media team, with a CMO, strategist, tester, etc, and automate 90% of the marketing process. With AI agents generating ideas, testing concepts, producing initial drafts, and evaluating performance metrics, the human team can then focus on selecting optimal approaches, refining creative elements, and adding the distinctive perspective that differentiates the agency's work. Competitive Intelligence Automation Finally, it's also a great way to automate the research needed in your particular industry. If you want to know what your competitors are up to, just program an agent to do that research for you and present a summary of the campaigns they're running and you'll be saving a lot of time. A Wake-Up Call for AI-Reluctant Agencies Right now it seems every day there are new ways to integrate AI into your agency services and it can be as exciting as it can be overwhelming. Just remember that this technology has the potential to make your life easier in many ways, and that's how it should be used. As organizations explore the potential of AI tools, try to remain open-minded and proactive in seeking out innovative solutions. Khushbu encourages listeners to look beyond the mainstream offerings and discover the myriad of tools that can enhance their operations. By doing so, they can position themselves at the forefront of technological advancements and operational efficiency. Refusing to use AI nowadays would be like refusing to use the internet back in the late 90s. The technology is already here so there's no going back; It's only a matter of whether or not you're willing to adapt and not be left behind. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

287. Authentic Influence: How Creators Can Partner with Brands The Right Way with William Gasner In this episode of Creative Chats, Mike Brennan speaks with William Gasner, co-founder and CMO of Stack Influence, about the journey of creativity, the importance of taking action, and the evolving landscape of influencer marketing. They discuss how early creative experiences shape our paths, the significance of engaging with ideas through action, and how Stack Influence connects brands with smaller creators to foster authentic relationships. William emphasizes the need for authenticity in influencer marketing and provides insights on how aspiring creators can navigate this space effectively. 3 Key Takeaways:

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're delighted to talk with Sherry Weiss, the CMO of Dow Jones.Damian Fowler (00:14):And Sherry's responsible for growing Dow Jones' subscription business across the publisher's. Numerous business titles, which include the Wall Street Journal, Barron's, MarketWatch, and Investors Business Daily,Ilyse Liffreing (00:26):But that's not all. Sherry also heads up the brand and enterprise go-to-market strategy for Dow Jones Research and Newswire services like TibaDamian Fowler (00:35):In an era where publishers are facing many challenges to their business models. From the pullback of third party cookies to the advance of ai, Sherry gets into how the publishers answering back by building a subscription strategy.Ilyse Liffreing (00:48):We start off by talking about the Wall Street Journal's latest campaign.Sherry Weiss (00:56):So it's your business. It's not only our new campaign, but our new brand platform, which we launched in June of last year. A little bit about the history of how we got into this new platform. So our previous platform was Trust Your Decisions and I joined the organization about two and a half years ago. One of the first things that the team and I did at that point in time is really dive deeply into understanding our current and then our future growth audience needs. And when we were going through that research, one of the things that came out was the idea around trust and how that's table stakes(01:33):And what our audience are saying that's a given and kind of don't tell us to trust you, we will determine that. And so we realized that there was this need to speak a little bit differently to our future audiences and also to crack the code on what Wall Street Journal is. So Wall Street Journal is a storied brand, it's well known, but oftentimes we were seeing with our growth audiences that people did not think the journal applied to them. And in all of our customer research, what we were beginning to piece together is the folks that read the journal and folks that we believe are our editorial content applies to. They have a lot of similarities underlying them. They're all ambitious, they want to be knowledgeable, they're quite intellectual, but they may be in different stages of their career. And so part of what we needed to do with this brand platform was help bridge the gap is to explain to our future audiences why the journalist for them.(02:31):And the other thing that's interesting about this campaign is that it's the first time in quite some time that we truly leaned into the journalism, our actual core product. And in that campaign we brought out specific articles into the actual campaign and balance those articles between things that you would expect the journal to write about and things that you would not expect us to write about. And a really good example is that we had an article around folks that were becoming lifelong renters and those were decisions that they were making. And so one of our headlines leaned into that. Another one was around make hotdog economics your business when you talk about food and inflation. And that was showing up in a hot dog truck. And the great thing there is it killed two burns with one stone because we were able to go loud with an awareness campaign, but it also enabled us a way to drive back to sampling. And in all of our campaigns we had QR codes, it actually drove back to the original article and that was quite successful.Damian Fowler (03:38):That's really fascinating. One of the things before we get into what you learned from this campaign, how did you identify where those potentially net new audiences readers were coming from? You say you have this core group of people who are interested in business, but then you have people who are kind of adjacent to it but also interested in business. I'm just curious, how did you think about that and how did you sort of build that into your strategy?Sherry Weiss (04:06):Sure. So everything we do is data-based and customer reader first. So as part of this re-looking at our platform, we did a deep audience study and within that audience study we went out obviously across the market around news readers who are willing to pay and really started having deep conversations, both qualitative as well as quantitative research into what people are looking for and also finding common threads around attitudes and life point of views. And what we found was we have a really core group of readers tried and true folks that you would expect over index more into investing and working on Wall Street and more of your traditional business folks, but business expands so much more than that. And what we were finding is that there were a deep growth area where there are people who are outside of what we would say are our traditional professions, marketing, consulting, government actually that have, they are interested in the type of content that we write, they just may not be aware that we're writing it. And again, as I mentioned, we're also looking at our audiences that it's not so much around your profession or where you live, but the attitudes in which you hold in common, right? So your desire to be well-informed, your ambition to get ahead in whatever way you want to get ahead, they all have that in common. And so that's really how we started crafting the growth audiences. And then obviously within that with the research we gleaned a lot of information on where they're engaging and that's where we would go out to find in marketing. Interesting.Ilyse Liffreing (05:51):Now you said the first phase of the campaign started in June and I remember going to the Wall Street Journal house in Canon, seeing that all over the place there, what other areas did the campaign come to life in that aspect besides maybe the articles?Sherry Weiss (06:09):Sure. It's interesting because again, all of everything really in the campaign, everything that we put forth had an article that was underlying it. But the cool thing about it is that you could do what you would call traditional marketing. So display on social out of home, we did a Penn Station takeover, but you could also, we were able to leverage this campaign to make it more experiential as well. So as you mentioned, we had the Wall Street Journal, cafe A can. If anybody listening was in there, you probably saw there were things like our salt and pepper shakers and on there had QR codes that had, I can't remember the article that we raised there, but it drove back to an article that had something to do with salt and pepper on the menu. Everything had a article that was associated to it. And so there was an article that we were featuring Make Sleep, divorce Your Business, and we were able to put that above a space that was a mattress store, make EV economics your business, and we would take out space in charging stations so you could take the content that we write about, which is so embedded in every day, build it into the context in which a potential reader is engaging and that actually cracks the code, right?(07:24):It's your business. It's so much more than stock trading or what's happening in banking these days.Ilyse Liffreing (07:31):Yeah, it's everywhere.Sherry Weiss (07:32):Yeah, exactly.Damian Fowler (07:33):And you're sort of changing perceptionSherry Weiss (07:35):OfDamian Fowler (07:35):The paper.Sherry Weiss (07:36):Yes, definitely.Damian Fowler (07:37):And now obviously the Wall Street Journal is one of several publications that you manage. I guess it's maybe the vanguard of the Dow Jones Business publications, but you have many other prestige publications like Barron's Investors Business Daily, which is probably more niche for people actually on the front lines of business. When you think about the whole portfolio, are there crossover audiences or are they distinct audiences?Sherry Weiss (08:04):I mean, the short answer is yes and yes. So the nice thing is, as you had mentioned, we have a four premier consumer publications, wall Street Journal, Barron's, MarketWatch, IBD, all of them in one way, shape or form is journalism with a business lens. But each one provides a different take on an issue or a topic and serves a different purpose. And you mentioned IBD, right? IBD is really focused on helping people make decisions on trading in growth stocks. And it's not just about information but tools that investors can use. And so we believe that there are, again, taking an audience first approach, there are audiences that fit squarely into each one of those publications but may not overlap. But we also believe that there are audiences that would find value across all of our publications. And interestingly enough, we had done some testing into this over the last two years, really more so from a marketing offer.(09:10):What happens if you bring somebody on with an introductory subscription offer to a variety of our publications? And we found that number one, people were opting into it at really high take rates. We also found that once they were on this proposition, people were reading actively across our publications were very engaged and increased engagement over standalone and retain better. And so we've now made this into a true proposition WSJ Plus, and this is just the beginning, but basically we target very specific audiences who are investors who are hungry for knowledge from all different angles, and WSJ Plus is a platform that enables them to do that.Damian Fowler (09:56):What was the kind of goal there? In a way,Sherry Weiss (09:58):The main goal is to provide additional value and deep in relationships with our subscribers and frankly our future subscribers. But we know across our ecosystem that we have news and information. And then if you think about Dow Jones overall and news data information and analysis to help people, whether it be you as a person outside the office or in a professional capacity to make decisions. And so the idea around the plus offering is how do you open that up so that your readers are able to find additional ways to find value with youIlyse Liffreing (10:36):When you have so many publications and you are trying to grow a business, that first party data that you get from subscribers is very important. How is the Wall Street Journal and other publications under Dell Jones, how are you guys using that first party data to perhaps reach new subscribers and then I guess carry on that same messaging across publications?Sherry Weiss (11:08):Sure. Prior to joining Dow Jones about two and a half years ago, I come out of consumer financial services most of my time in the credit card industry. And for anybody who has worked in credit cards or financial services knows that everything that you do, all of your strategies are seeped in deep, deep data payment companies know a lot about you. And so one of the first things that I did when I came in was really to take a look at how we can start supercharging our strategy to not make it a holistic strategy actually or a monolithic strategy, but really start building out personalized ways of engaging with our prospects and our readers. First from a segment perspective, but eventually we want to get to a way of engaging via a of one what worked in media a few years ago is not going to be the secret sauce that drives growth for the future. And so leaning into unlocking our data and analytics is important. Over the last two years, we've built out an internal analytics team really focused on building out predictive models to help drive our strategies forward. And that obviously is all built off of our first party data. A really interesting one that is in beta right now when you talk about this is more around engaging and retaining our customer base is being able to predict customer behavior based on market fluctuations(12:34):And really being able to take not only our first party data but indices and market research sets and pull together into models to say, okay, what flags are there four weeks out from a market shift that could help us determine whether or not we need to think about our retention offers more aggressively or whether we should be leaning into paid media a little bit more to start acquiring customers on certain products that perhaps are more sensitive to market shifts.Ilyse Liffreing (13:06):That's so fascinating. So basically if the market is down, say like today if the market is down, you can predict that you'll have more readers that day.Sherry Weiss (13:20):Well, it could be one of a few things, right? In some respects, and it's interesting because how you apply that model across each one of our products, and as I mentioned it's not just publications but there's tools as well. How you tweak that model to help you make decisions is going to be different based on how someone uses each one of your products. So in some cases, if you have a product that's more geared towards trading and you're seeing swings, let's say the market is swinging upwards, you really want to lean in during that period of time to start acquiring customers because there's an uptick in interest. Or to your point, if you are seeing volatility in the market and they're coming to the journal or they're coming to market watch to understand that that also is a time to really start thinking about is your engagement strategy different? Are you willing to shift again from an acquisition perspective, pull forward media that you would've been spending later in the year? Things like that secret.Ilyse Liffreing (14:16):How are you guys able to predict that though four weeks in Advance?Sherry Weiss (14:19):That secret secret? That's the secret sauce. Okay. Secret sauce, that's the secret sauce you don't have to tell us,Damian Fowler (14:25):But it's fair to say that the marketing campaigns are much faster now and more(14:30):Iterative based on current eventsSherry Weiss (14:33):Very much. And I think that is the other area that we've focused on When I first came in, if you are in marketing in a news organization and you cannot respond at the speed of news, then you are not appropriately supporting your newsrooms. And when we first came in, we did an end-to-end assessment of how quickly we would be able to get creative into market based on breaking news. And it was days and we're now at a place where it's hours and in some case less than an hour. So being able to react that quickly, and it's not just about creative development, but making sure you have your audience targeting in place, you're able to turn things on. It obviously was a mix of people, process and tooling. So yes, we are able to react very quickly.Damian Fowler (15:20):That brings us to a question we might call a bigger picture question, but so in terms of the marketing channels that enable you to react to these conditions, where do you see value? Where do you look?Sherry Weiss (15:34):Well, let's put it this way. We're looking daily and constantly evaluating where we're putting investment in and where we're showing up. And it's also very product specific. So there's certain products that are quite niche that you're leaning into, really niche influencer strategy for instance. And then there's other that you want to go broad. So obviously traditional channels, paid search, paid social, that all still is very important for us. Organic traffic is still a quite substantial part of our conversion strategy. And so how you show up organically in the ecosystem, if you think about on social media and other outlets, really important. The brand campaign is actually quite important because what we're really trying to do is the referral ecosystem evolves and it perhaps is, well, it's not perhaps is being disrupted. What makes somebody wake up in the morning and want to type in Wall Street journal.com for instance. That's where the brand campaign is really important and why we're leaning into brand marketing more so than we ever have before.Ilyse Liffreing (16:39):Now at the same time, publishers are facing multiple challenges to their business models, what's new there, but the pullback of third party cookies to the advance of ai. What has been the most helpful way to stay true to the business during this time of constant change?Sherry Weiss (16:57):What just popped into my mind is the quote, my dad always to this day always says, but always told us when we were kids. And it's this idea around adversity breeds opportunity. And so you can think about adversity or changing landscape or changing business models and you can be fearful about it and you can try to push back or you can lean into it. And I think what we're doing is we're leaning into it. The journal as a business has historically leaned into it. So interesting fact. We were the first ones to put up a paywall many moons ago and that was a time of disruption and we're going into a time of disruption now. The first thing is while you're thinking through, alright, what new channels do we want to go into? What brings people to us directly? How do we start building relationships with people in new and different ways?(17:51):You also have to lean into and feel really clear about, but who are you and not change that? And so the focus on, we have a storied history about delivering quality journalism through the lens of business that is what we're leaning into. And then trying to find our growth audiences where they are is where we need to crack the code. And what worked before is not going to work in the future. So test and learn is huge. And I know that sounds like a buzzword, but as I mentioned, we, it's not only about predictive analytics that we've introduced, but being okay with rapid testing and figuring out what's working and what's not and then switching quickly to either scale what's working or to stop what's not and everything needs to be measured.Ilyse Liffreing (18:39):We've noted and written about recently how certain social media channels have been inconsistent with promoting news, changing their own strategy with that. Is this something that you have to constantly think about and stay ahead of?Sherry Weiss (18:57):We can't sit back and rely on refers that traditionally sent traffic our ways. It's not just social media. A lot of places that were traditional referrals channels are really, their business models are looking to keep people on platform and social media. It will continue and continues to play a really important role both not only from a paid perspective but from a organic and amplification perspective. That's where our current and future audiences are engaging. And I think what we need to think about is cracking the code in two ways from an owned and operated perspective. How do we get people to come to us directly, but then also in these off platform channels, how do we show up differently? We've also made a lot of inroads into organic content on TikTok and I think the next place that we have to think about is we're engaging with our future audiences in those areas. How do we then think about new and different monetization models in order to capitalize on that?Ilyse Liffreing (20:01):What are you obsessed with figuring out right now?Sherry Weiss (20:06):The one thing, and it's going to sound cliche but it is on everybody's mind, is how to start capitalizing on the advent of gen ai. And AI has been around for a long time. We are using a machine learning at Dow Jones most. I talked about predictive modeling earlier, but really the next step on this is how do we start applying generative ai? And when I talk about obsessed with trying to crack the code, it's twofold. How do we leverage this technology to build more value added consumer facing propositions, but also how do we leverage it internally? How do we leverage to start helping us drive our marketing at scale? For instance, how do we leverage it to really start enhancing our predictive models? And so it's something top of mind, it's something that I'm actively learning about. It's something I want my team to really deeply engage in and it's here to stay. So cracking the code on that is important.Damian Fowler (21:10):Is marketing a science or an art?Sherry Weiss (21:13):Both marketing is both an art and a science. And if you miss each side of it, you miss the secret sauce of it. You can lean too far in each direction. Obviously I would say that I'm more of a science first marketer. That's where I lean first. But if you miss the human element, you can go way far into data and you miss the human element, the way you connect with people, your marketing is not going to resonate, it's not going to land. And it's interesting because I'm not going to be able to state the exact fact, but there was something that I saw at a speaking event the other day where it was saying, when you think about your testing agenda, you can actually make more progress in your creative testing than in your pricing. And that was an interesting thing because that says something about the art of marketing. How do you connect with your audience? And so to that point, although I just said that I tend to be more of a science marketer, most of my decisions are how I figure out how to engage with audiences is everything is based on what the customer is saying first. It's an outside in versus what we are assuming we should be saying to our end users.Damian Fowler (22:27):What would you do if you had an unlimited marketing budget?Sherry Weiss (22:32):Oh my goodness. All right, let me get the list out. It's like Santa came a hundred, a hundred cafes(22:39):A hundred. Well, no, interestingly enough, I guess that's where I'm going to lean into if I had an unlimited marketing budget. When you're trying to determine where to place your next dollar and you're talking about the mix of art and science, for better or for worse, you lean towards the science. And so your next dollar is always going to be you have to make the trade off of, am I going to place my next dollar in something that I know will return? Why? Or am I going to place my next dollar into something that's really unique, different, may not be measurable, but is breakthrough? And if I had an unlimited marketing budget, there would be Wall Street Journal cafes all over the place. Really being able to lean into really interesting different types of experiential events at scale could be really fun.Ilyse Liffreing (23:30):That was a great conversation with Sherry. Damien, what were some of your takeaways?Damian Fowler (23:34):Yeah, I love hearing from people who are marketing publications probably because I come from a background of journalism and it's always fascinating to hear, talk about how to build and find new readers, which is basically the big question for publications everywhere. When you've got a brand like the Wall Street Journal though, which is really a premium newspaper, probably the Vanguard newspaper in the United States along with the New York Times. It's interesting to hear Sherry talk about how she's trying to find those readers that might not be obvious beyond the business community and how she's using marketing to broaden that reach along with the tagline, which is it's your business. Business is everybody's business. And I think we increasingly realize that and it's smart of her to build a marketing campaign around that concept.Ilyse Liffreing (24:24):No, I know what you mean Damien. And what really interested me too is, and I wish she would've revealed her secret sauce here, but it's fascinating how they're able to predict their audience four weeks ahead of time and to be so on the cutting edge with news. And as she spoke about they had to reinvent the wheel a little bit and how they can cover certain news events with their team, being able to predict those insights of how their audience is going to react so quickly ahead of time is so powerful.Damian Fowler (25:01):I think that was really a great point. And the fact that marketing moves so much faster now based on what's happening. And especially for a publication like The Journal, which is built around market fluctuations and obviously has a huge political and business readership. So it's really important for them to be able to react to what's happening. And that was a big takeaway for me, talking about the speed at which now marketing moves, which is not built on six month or annual campaigns, but much more rapidly iterating as it were, which is that word we all use in the marketplace.Ilyse Liffreing (25:38):No, that's very true and that's what I'm going to think about the next time I go to Wall Street Journal Cafe as well.Damian Fowler (25:47):That's it for this edition of The Current Podcast, and I'm Damian, and we'll see you next time.

Text Cannabis Man!This year, Easter Sunday lands on 4/20—and we're lighting up both holidays with a Cannabis Man celebration! Don reflects on the occasion with a festive monologue, then dives into the latest cannabis headlines:Why rescheduling is delayed, not dead, according to a top cannabis lobbyistNew Illinois Senate bill would ban police stops based solely on cannabis odorSolvent vs. solvent-less extraction: which is healthier?Next, Don shares a 4/20 Gift Guide courtesy of Grasslands, reviewing a standout pick: Fable Libations' “Best Zest” hemp beverage.Our guest this week is KymB, Co-Founder and CMO of TribeTokes. She shares her inspiring journey into cannabis, the evolution of their products, and how seniors and women are changing the consumer landscape. Don also reviews their Tropicana Cookies THCA cart and vape battery. The episode wraps with a collection of 4/20 events happening around the U.S. this weekend, and three High Haikus to celebrate the holiday.Rate, review, share, and text in to join the conversation. Happy 4/20 and Happy Easter, fam!Support the showInterested in advertising? Email host@cannabismanpodcast.com!Follow the show on Facebook, YouTube, Twitter and Instagram!For more cannabis news and insights, check out the Weekly Chronic newsletter!

This week, Ian and Jeff continue to discuss the CMO's first 90 days, focusing on the third of their 5 F'in' Marketing Fundamentals - The Story, which is developing a content marketing strategy.  The five steps they discuss this week Know why you are creating a content strategy Doing the knowledge Being useful Understanding why you Launch it like a product As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Get Your Buyers AMPED with our Customer Journey - Rockstar CMO Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back One Direction - Story of My Life You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's A LOT out there that's swirling into the pressure cooker that is today's healthcare economy. On this episode of TheNo Normal Show, Stephanie, Desirée, and Chris break down the cascading impact of policy shifts and economic trends—from DEI backlash and NIH cuts to tariff-induced inflation and Medicaid shakeups. What does this all means for CMOs, marketers, and the future of care access in America? Plus, a farewell to White Lotus, the curious case of a pina colada coffee creamer, and the underrated brilliance of Black Mirror's health-tech commentary. This episode is quite sunny with a chance of rain. Tune in now.Our new white paper, The Future of the CMO, will be available early to subscribers! You can sign up here or even subscribe via BPD's LinkedIn.

What if the best alternative to Botox has been around since the 1800s?

Four Salt Lake restaurants shut their doors this past week, which has us asking: What went wrong? Hey Salt Lake newsletter editor Terina Ria and host Ali Vallarta talk about the closures and new places they're hyped about. Plus, a wishlist for SLC's lesbian bar, the launch of a Utah workers' hub, and a must-see bathroom.  Resources and references: Find out what $50 gets you at the Winter Farmers Market.  Check out the Utah Workers Center. Become a member of City Cast Salt Lake today! It's the best way to support our work and help make sure we are around for years to come. Get all the details and sign up at membership.citycast.fm. Subscribe to Hey Salt Lake, our daily morning newsletter. You can also find us on Instagram @CityCastSLC. Looking to advertise on City Cast Salt Lake? Check out our options for podcast and newsletter ads. If you enjoyed the interview with Bryan Terzi, the CMO of AutoCamp, learn more here.  Learn more about the sponsors of this episode:  ICO  Momentum Climbing Harmons  Cozy Earth - Use code COZYSALTLAKE for 40% off best-selling sheets, towels, pajamas, and more. Live Crude - Get $10 off your first CRUDE purchase with promo code CITYCASTSLC. Workshopslc.com - use code CITYCAST for 20% off.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Drew Formsma is a Gen Z speaker who connects with peers like no adult can. He began speaking globally on generosity at 14 and is now CMO of "I Like Giving." He co-leads the Generous Kids Book Club with Candace Cameron-Bure and wrote Everyday Generosity at 16. Based in Nashville, TN, Drew is one to watch when it comes to learning more about generosity. To learn more about the podcast or access the show notes, visit www.redletterpodcast.com. Today's episode is brought to you by Red Letter Living, particularly our newest 40-day book and sermon series called Giving Challenge. This Fall, on October 5, 2025, we are launching this new 40-day series worldwide, and we'd love for your church to get in. To find out more information, to join the first wave, to order some books, and stay up-to-date, visit www.redlettergiving.com.This 40-day challenge will inspire generosity in your church, and it is well worth your investment. Disciples of Jesus are generous and this book will feature how each one of us can become generous like Jesus. Along with the books come a sermon series, a small group series, kids books, weekly kids Sunday School or kids church curriculum, graphics, and so much more. All of it is available, get in now, at www.redlettergiving.com and let this Fall be the season where the generosity of Jesus is unleashed in your church! Have questions? Email us at hello@redletterchallenge.com.Resources mentioned in the episode: Drew's Instagram His dad's giving resourcesEveryday Generosity: Becoming a Generous Family in a Selfie WorldGenerous Family Jesus.netKey insights from the episode: Jesus did not give 10% of his blood. - Drew FormsmaGenerosity is love in action. - Drew FormsmaGenerosity is messy. - Drew FormsmaMEE: Model Generosity, Encourage, Engage in conversations. - Drew FormsmaChurches that are thriving start with the why. - Drew FormsmaTypically, generous churches are also thriving. - Drew FormsmaJesus was extremely busy, but he was also interruptable. - Drew FormsmaDrew Formsma's Challenge: Become aware of what your definition of generosity is, then give without expectation.Are you following Jesus? Many want to be greater followers of Jesus but don't know how. We extensively studied everything Jesus commanded of us and located five key targets to which Jesus invited His followers. The five targets are Being, Forgiving, Serving, Giving, and Going.In partnership with LifeWay Research, we created a Red Letter Challenge Assessment that will measure you according to these five targets. And the best news of all: it's free! You will receive your results immediately and be presented with the next steps to help you become an even greater follower of Jesus.This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or the Hurrdat Media YouTube channel!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team?  In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization. What You'll Learn: Why "go play with AI" is a recipe for failure and what to do instead How to avoid implementing AI tools without clear strategic goals The importance of addressing fear and uncertainty around AI A 4-step framework for successful AI adoption  For the full conversation covering Tahnee's favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u].  Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today. Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career.In this episode, we're diving into the world of Martha and the power of documentaries with our special guest, Amy Holtzman, Chief Marketing Officer at CHEQ. Together, we're exploring what B2B marketers can learn from bringing documentary-style storytelling into their marketing and the legacy Martha Stewart built. We're talking about how to build an authentic brand, own your unique style, and stay top of mind for decades.Because let's be real: who wouldn't want their brand to have Martha Stewart-level resilience?About our guest, Amy HoltzmanAmy Holtzman is Chief Marketing Officer at CHEQ. Amy brings 20 years of marketing experience to CHEQ, including tenure as CMO and head of marketing at Spring Health, AlphaSense, and Splash. She is also a founding member of Chief, a private network that connects and supports female leaders, and co-founder of NYC-based Women in Revenue Marketing.  What B2B Companies Can Learn From Martha:Resilience builds a legacy.
Martha Stewart's documentary doesn't shy away from the tough moments, and that's part of what makes her story so powerful. In business, as in life, setbacks are inevitable. Amy Holtzman puts it simply: “You gotta show up the next day… roll with the punches and figure out how you get through it.” Resilience and conviction aren't just admirable traits,  they're essential for building a brand that lasts for decades.Own your style.
Martha's perfectionism is part of her brand. She's unapologetically herself, and it's helped her stand out for decades. Amy encourages marketers to take a page from that approach. She explains, “ Martha's an unapologetic perfectionist… Martha owns it, and it's what made her successful. And I think you have to not necessarily own Martha's style, but you have to own your own style.” In B2B marketing, embracing your quirks and leaning into what makes you different is more powerful than playing it safe.Build trust through authenticity.
Martha's documentary reminds us that connection comes from honesty. Her brand works because it's consistent and deeply personal. Amy says the same holds true in marketing, “As humans, we crave connection…I  think people shy away from it and B2B a lot of times because they're worried… I think that's what we want. And we can also kind of sniff bulls*** a mile away.” Don't hide behind jargon or trends. The more human your brand feels, the more trust you'll build.Quotes*“  You're gonna get knocked down…But you gotta show up the next day. You have to kind of do it all in stride. If you wanna make it right and make a name for yourself and for your business, you have to just like roll with the punches and figure out how you get through it.”*“ You gotta own what makes you special and unique, right? Martha's an unapologetic perfectionist. She insists on things being her way. A lot of times like women can get negative feedback about that and Martha owns it, and it's what made her successful. And I think you have to not necessarily own Martha's style, but you have to own your own style. It's hard to change. You can adapt in certain situations, but you're not gonna change who you are. And I do think you've gotta own it. You gotta own your own unique style. And sometimes that's not what everybody loves, but it's also what makes you and also your brand special and unique.”*“ I feel like as humans we crave connection and look for commonalities, right? And I think people shy away from it, and B2B a lot of times, because they're worried. What if somebody doesn't like that thing or doesn't have the same values that I have? We need to think about what those things are that we share, but also, there's room to be ourselves and be authentic, like Martha, a bit more too. Because, as humans, I think that's what we want, right? And we can also kind of sniff bullsh** a mile away, right? When somebody's not who they say they are. So I think there's room for a bit more.”*“ I know we're probably all sick of like everything AI, but I actually think it's incredibly important to stay really up to speed and think about it beyond productivity.”Time Stamps[0:55] Amy Holtzman, Chief Marketing Officer at CHEQ[02:07] Why Martha, the Martha Stewart Documentary[02:40] The Role of CMO at CHEQ[05:09] Breaking Down Martha[14:22] B2B Marketing Takeaways from Martha[19:57] The Importance of Authentic Storytelling[25:27] Why You Should Be Documenting Brand Moments[32:36] CHEQ's Marketing Strategy[36:14] The Power in Reinventing and Not Replicating[42:22] The Future of AI in MarketingLinksConnect with Amy on LinkedInLearn more about CHEQAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Peter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO.On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a zoo. They dig into what a fractional CMO actually does, why adaptability is a secret marketing weapon, how Peter balances gut instinct with data when building campaigns that actually deliver, what most businesses get wrong about marketing execution, and the underrated channels more founders should be paying attention to.Links to Learn More:Follow Peter Murphy Lewis on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company's first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.Key Takeaways:Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs.Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level.Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.Quote: We've been really investing and not just spending more money to get more MQLs. It's making, not to sound cliche, but every MQL count. It's about automating the process. Here at Meltwater, we're a 20-year-old company, we're very sales-centric and there's a lot of energy that used to be put behind outbound. So, it was changing the narrative around inbound. Until we totally make this change as a business where everyone in the business is shouting to get an inbound lead and are super excited about it, it's how can I get every single lead responded to in under an hour without any delays? And it's been a bit of a journey to put the right tech in place to automate those processes that we can, take out that manual human intervention and then put the sellers into the business so they can actually sell. So, I've got some tech around instant meeting scheduling, self-serve demos, a conversational email that we've put in. And honestly, I feel like that has already had such an impact on our conversion rates. I wouldn't get rid of it.Episode Timestamps: *(06:03) The Trust Tree: Improving inbound efficiency and increasing deal velocity*(14:32) The Playbook: Launching a summit and investing in automation *(45:53) The Dust Up: Changing inbound KPIs to get a seat at the table *(49:30) Quick Hits: Jenny's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jenny on LinkedInLearn more about MeltwaterLearn more about Caspian Studios

4/20 is coming up, and the guys are here to help you celebrate in style—with the top 10 tips to make your holiday high-level awesome. Whether you're lighting up with friends or flying solo, there's something here for everyone to enjoy." PLUS: Listener emails, a wild interview with the brother of a man who allegedly had sex with a corpse on a NYC subway (yep, really), and way more madness! Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris 'CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy

Rob Robinson, Editor and Managing Director of EDRM Trusted Partner, ComplexDiscovery OU, and CMO at EDRM's Trusted Partner HaystackID sits down with Kaylee & Mary to talk about his journey from attack helicopter pilot to eDiscovery, the evolution of Andrew Haslam's storied eDisclosure Buyers Guide, ComplexDiscovery's growth from eDiscovery analysis to reporting on systemic governance and risk, including the geopolitical, outside of the eDiscovery bubble. We ended the conversation with a double fun fact hit, with an invitation to reach out.

Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, you'll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key role—plus how to scale with AI and global talent without blowing up your client's budget. If you're serious about staying strategic and solving bigger problems, don't miss this. Here's what we talked about:  - Why fractional CMOs need marketing technicians - GWC framework for evaluating team members - Delegation filters and training plans - Process vs. project-oriented technicians - Hiring process locally and globally - AI's growing role in implementation - Testing process to vet candidates

Burger King has a new CMO. Starbucks is modifying its dress code. And consumer confidence fell off a cliff last month.

We talk with Titania Jordan, CMO of Bark Technologies, IRL Atlanta mom of a teenager, and author of a newly released book, Parental Control: A Guide to Raising Balanced Kids in the Digital Era.  Titania's appeared on many of your fav nat'l media outlets and is at the forefront of kids & internet safety.  Do you know what the #1 app your child shouldn't have is?  Which video games and apps have decent parental controls and which are a joke--and would you know how to know?  If you have a middle schooler, would it surprise you to know sexting is the new first base?  Be intentional and be informed, and don't miss this important conversation! titaniajordan.comChildhood 2.0

With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks, host Brian Graf and special guest CMO Antoine Vial (fractional CMO for 20+ SaaS companies) explore why technical features alone aren't enough to win customers during the AI gold rush. You need to craft messaging around the real outcomes and value you deliver. They use real examples (like how one startup niched down with “personalization at scale” for a specific audience before broadening out) to illustrate effective go-to-market tactics. You'll hear about emerging trends: from new pricing models in an AI-first era to booming verticals like customer support, sales automation, analytics, cybersecurity, and more.This episode covers:Differentiating in a Saturated AI Market: Why the explosion of AI startups makes clear positioning more important than ever, and how to avoid getting lost in a sea of “AI-powered” claims.Outcome-Focused Positioning: How to move beyond bragging about algorithms and instead highlight the concrete business outcomes and “jobs-to-be-done” your product delivers for customers.The Power of Niche & Early Adopters: A playbook for niching down – targeting a specific vertical or problem first – to gain traction and product-market fit (and how companies like Clay used this strategy to build momentum).Evolving Your Go-to-Market Strategy: Tips on identifying your ideal early adopters, refining your messaging for that subsegment, then expanding thoughtfully once you've established a foothold.Emerging Pricing Models for AI SaaS: An overview of pricing trends – from traditional subscriptions and tiered plans to usage-based “credit” models and value-based pricing – and how these choices support (or hinder) your positioning.Industry Trends & Examples: Insights into key AI-driven verticals (from AI voice agents in customer service to AI coding assistants) and what's helping the winners in those niches break through the noise.Cutting Through Hype to Drive Adoption: Why simply having AI isn't a strategy, and practical advice for founders on communicating your unique value so customers understand why your solution matters to them.For B2B SaaS founders and marketing leaders driving companies above $2M ARR, this conversation is a masterclass in standing out and scaling up in the AI era. As your company grows, the stakes of positioning only get higher – especially when you're competing in a hot space with well-funded entrants and legacy players all touting AI. Episode 84 arms you with expert perspectives on sharpening your value proposition and go-to-market focus. You can refine your messaging, target the right niche audiences, and align your pricing with value – all of which are crucial to accelerating growth beyond the $2M mark. Make sure your AI-powered product isn't just another face in the crowd, but a clearly differentiated solution poised for long-term success.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We beat last year's profit numbers with a more peaceful, more streamlined business model, and I want to share with you exactly what I've done to make it happen.I don't often pull back the curtain like this, but it's been an absolute game changer to stabilize this area of my life while so many other parts are chaotic.Listen in and give yourself permission to try out some of these ideas so your business serves YOU...and don't forget to join us in Toronto in May for our next event!---

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert reaches for a classic cocktail that is appropriate for this week's topic as he and Ian discuss the marketing classics as an antidote to today's apparent obsession with reinventing marketing.     The main points from the bar this week: The classic principles of marketing are still relevant today Siloed marketing teams can lead to conflicting goals and messages Attribution in marketing is often misrepresented; contribution is key The best practices in marketing are already established; we just need to apply them better Measurement unification across marketing teams  Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Our friend Tim Walters Seventh Bear Robert's regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. How much are your product returns costing your business—and how much opportunity are you leaving on the table by treating returns as a cost center instead of a competitive advantage? Today, I'm excited to welcome Katherine Lehman, CMO of ReturnBear, a leader in reverse logistics and sustainable returns solutions. At ReturnBear, she's helping brands turn returns from a logistical headache into a strategic advantage. RESOURCES ReturnBear: https://www.returnbear.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.Best Moments:(01:45) Michael's background in digital marketing(03:05) Three-step process for email deliverability(06:41) Discussion on email placement in promotional tabs(08:30) Strategies for building a testing culture in organizations(10:57) Conversation about talking to strangers on planes(14:39) Where to find Michael Barber online=================================================================Guest Bio:Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

When marketing and comms teams aren't aligned, it shows. In this episode, Drew Neisser is joined by CMOs Cary Bainbridge (ABM Industries), Laura MacGregor (Center for Internet Security), and Grant Johnson (Chief Outsiders) for a candid look at what it really takes to get marketing and comms moving in sync. From co-owning messaging to embedding AI tools and crisis plans into the mix, these leaders share how to stay coordinated without stepping on each other's toes. Here's what you'll hear: How Cary and her comms partner rolled out a brand relaunch to 100,000 employees Why Laura brought marketing and comms under one roof, and what that made possible How Grant built cross-functional accountability with the right metrics Plus: What to do when misinformation hits, and the playbooks you'll want ready How AI is speeding up localization, automation, and cross-team coordination How to activate internal brand champions and cross-functional councils What stakeholder engagement looks like when it's done right Why comms needs a direct line to the C-Suite, and what happens when it doesn't If you're done playing telephone across departments, this episode offers a practical path to alignment so marketing and comms stay in sync. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Watch Here: https://youtu.be/v4cOn6Py_-QAbout the Guest: Dr. Ruth Mannschreck is no ordinary advisor—she's a former dentist who redesigned her practice around her family's needs, scaling it with systems, hiring, and delegation. After helping fellow professionals do the same, she now coaches small business owners on how to make their companies scalable and sellable. Her advisory work blends operational excellence with human psychology, emphasizing leadership, culture, and communication.Summary: In this episode of the How2Exit Podcast, Ron sits down with Dr. Ruth Mannschreck—a former dentist turned business advisor—to unpack what it really takes to create a business that's both enjoyable to own and easy to sell. With decades of experience under her belt and a personal story that led to a complete transformation in how she approached business, Ruth lays out a playbook for designing companies that are “self-propelled,” scalable, and ultimately sellable.From building systems and replacing yourself, to cultivating culture and leadership that retains employees and attracts buyers, Ruth's approach is deeply human and refreshingly practical. This is a must-listen for any service-based business owner (from dentists to drywallers) who dreams of exiting on their terms—without the chaos.Key Takeaways:Necessity breeds systems: Ruth transformed her dental practice into a two-and-a-half-day workweek business after a family crisis, focusing solely on systems, delegation, and efficiency—while growing revenue.Self-propelled businesses sell better: The key to a scalable, sellable business is removing the owner from day-to-day operations. A business should run like an orchestra, with the owner as conductor—not a one-person band.The “client journey” is everything: Ruth advises mapping the client experience from the very first call to ongoing follow-up, with clear expectations and responsibilities for each step.Surround yourself with champions (not just experts): You don't need a CMO—you might need a tech-savvy teenager who's a social media champion. Ruth emphasizes creative, affordable talent that fits your needs.Culture beats compensation: Employees stay where they feel seen, supported, and developed. Leadership is about painting a compelling vision and nurturing people's personal and professional growth.Communication style matters: Teams should be trained to adapt their communication to different customers—some want stories, others want the facts. Meeting people where they are improves loyalty and conversions.Organizational clarity is non-negotiable: Ruth's “A-B-C” test helps identify which tasks employees love, tolerate, or despise. This insight can guide hiring, delegation, and even retention strategies.Owner dependency kills deals: A company that relies too heavily on the founder for sales or operations becomes nearly impossible to sell without a significant discount or risk premium.--------------------------------------------------Contact Ruth onLinkedin: https://www.linkedin.com/in/ruthmannschreck/Website:  self-propelledbiz.com--------------------------------------------------

El pastor Rick concluye su serie sobre el modelo de Jess, viendo cmo tener un corazn como el de Jess, recordndonos lo que Jess hizo mientras estuvo aqu en la Tierra, y viendo cmo Jess nos ensea a amar a los dems de la manera en que l nos ama. Su enseanza proviene de una variedad de referencias del Nuevo Testamento. Cmo puedes desarrollar un corazn como el de Jess? Necesitas hacer cuatro cosas: Preocuparte por lo que a Jess le importa, ser indiferente con lo que Jess es indiferente, enojarte por lo que Jess se enoja, y sacrificarte como Jess se sacrific. Acompaa al pastor Rick en esta leccin bblica sobre cmo tener una fe activa. To support this ministry financially, visit: https://www.oneplace.com/donate/1463/29

Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only target the 5% ready to buy, while Gong created value for the other 95% through Gong Labs content• Breaking B2B visual identity norms by rejecting "Series A blues" for bold fuchsia and purple with a bulldog mascot• Building psychological safety within marketing teams encourages innovative ideas and calculated risk-taking• Udi's background as a magician influenced his marketing approach: complex work behind the scenes creates simple, magical experiences• Marketing's ultimate goal is making sales easier – creating alignment across teams and driving measurable business results• Finding courage to take strong, bold points of view in marketing requires leadership that celebrates creative experimentationYou can find Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi Ledergor available everywhere books are sold starting April 10th.https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success/dp/B0DZQLTW45What does it take to transform B2B marketing from forgettable to phenomenal? Udi Ledergor, reveals the bold strategies that helped drive Gong from early-stage startup to multi-billion-dollar powerhouse with over $300 million in ARR.Udi shares the genesis of his new book "Courageous Marketing: The B2B Marketer's Playbook for Career Success," distilling two decades of hard-won wisdom into actionable insights for marketers at every stage. The conversation explodes with practical, counterintuitive approaches that challenge the status quo of B2B marketing.The discussion dives deep into building memorable brands through distinctive visual identity creating content that serves the 95% not yet ready to buy, and fostering a culture where marketing teams feel safe taking calculated risks.Whether you're a marketing veteran or just starting your journey, this episode delivers a masterclass in breaking free from "boring practices" to create marketing that drives real business results while genuinely connecting with audiences. Ready to inject some courage into your marketing? Udi Ledergor: https://www.linkedin.com/in/udiledergor/Udi was Gong's first marketing hire as their CMO. He's the mastermind who helped define the revenue intelligence category and create Gong's iconic, human-centered brand.  He's led marketing at five B2B startups and is known for his bold approach to branding and storytelling that puts people first.  When he's not evangelizing for Gong, Udi wears many hats as an author, speaker, mentor, angel investor, and board member. He is passionate about startups, storytelling, and creating unforgettable Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

Esteemed beauty marketer Michelle Miller knows a thing or two about a successful TikTok strategy. Miller served as CMO of K-18 during its gangbuster rise and 2023 strategic acquisition by Unilever. Her CV also includes Kosas, Too Faced and, as of January, CMO of Vegamour hair care.  “[TikTok has] an algorithm that is able to democratize beauty in a way that makes it a lot more accessible [to the average consumer],” Miller said. “With the platform being so uncertain, it's emotionally hard for brands that have invested so much time into creator communities, into content on Tiktok. And most of all, it's really, really hard for creators that have built their entire living and livelihoods on the platform.”  Miller joined Glossy podcast hosts Lexy Lebsack and Sara Spruch-Feiner (23:21), plus Glossy managing editor Tatiana Pile, to discuss the latest movement in TikTok's ongoing sell-or-be-banned legal predicament and what it means for the beauty industry.  As previously reported by Glossy, concern over TikTok's algorithm and its ability to influence Americans through disinformation campaigns, as well as the large amount of data being collected by ByteDance about Americans, are the top concerns of those behind the ban. This conversation goes back to 2020 when President Trump said he planned to ban the app, but it wasn't until TikTok added commerce with TikTok Shop in September of 2023 that momentum rebuilt. Then-President Biden signed a law into effect in April of 2024 that gave TikTok owner Bytedance a window to sell the majority of the business to an American owner or be banned from being downloaded in the U.S.  Despite numerous legal challenges, including one heard by the Supreme Court, Bytedance unsuccessfully fought the legislation, and the app briefly went dark in January before garnering an extension by President Trump.  On April 4, TikTok received a second extension to find a buyer until June 19. Until then, the app is safe. However, alongside a developing trade war with China, TikTok's fate hangs in the balance with a meaningful impact on the beauty and wellness industries.  “It really puts into place — not only for big brands in beauty, but also for smaller brands that are just getting started — [the questions] of: ‘How do you future-proof your brand? How do you work virality today, and what's next if TikTok does go away in 75 days?” Miller said.  Also included in this episode is a news rundown on the top stories of the week. The team discusses President Trump's escalating global tariffs, Beyoncé-founded Cécred's splashy launch into Ulta Beauty and the latest celebrity beauty brand to hire bankers to explore an exit, ahead. 

As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams. Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Natalia joined P&G in my early days as P&G's Global Marketing Officer. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!---This week's episode is brought to you by StrawberryFrog and Deloitte. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Natan Linder (https://www.linkedin.com/in/linder/), Co-Founder and CEO of Tulip (https://tulip.co/) sits down with Madilynn Castillo (https://www.linkedin.com/in/madilynncastillo/), Tulip's CMO for a recap of their experiences at this year's Hannover Messe—the world's largest industrial trade fair. They explore the overwhelming AI hype at the fair, the confusion it creates for manufacturers, and the persistent gap between marketing and real operational impact when it comes to these shiny new tools. Plus, an overview of the latest developments from Tulip that debuted at the show. Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip (https://tulip.co/), the Frontline Operations Platform. You can find more from us at Tulip.co/podcast (https://tulip.co/podcast) or by following the show on LinkedIn (https://www.linkedin.com/company/augmentedpod/). Special Guest: Madilynn Castillo.

As former Global Head of Marketing at TikTok, Nick Tran transformed the company from an upstart app into a global cultural phenomenon, earning it Ad Age's Marketer of the Year in 2021. A marketing executive with a knack for steering high visibility brands, he also drove revivals at Hulu, Samsung, and Taco Bell, always aiming to keep companies culturally on point.  Now, he's stepping into a new chapter as president and CMO of a spirits venture backed by Diageo's Ciroc and LeBron James's tequila brand, Lobos 1707—blending celebrity, storytelling, and lifestyle marketing into one bold move. Beyond the corporate world, Nick invests in consumer disruptors like Liquid Death, Away, and Olipop, and even found time to executive-produce the acclaimed Jeen-Yuhs trilogy. In his conversation with Ryan, Nick explains why CMOs must “unlearn marketing” and shares how he balances creative risk-taking with the need for performance. He also reveals how feeding children carrots became his favorite metaphor for a truly balanced brand strategy and opens up about his pivot to fatherhood in London.

Industrial Talk is onsite at Xcelerate 2025 and talking to Sue-Ann Prentice, CMO at Fluke Reliability about "vibrant culture focused on solutions". Scott MacKenzie hosts an industrial podcast from the Xcelerate 2025 event by Fluke Reliability, celebrating industry professionals. Sue-Ann Prentice from Fluke discusses the success of the event, highlighting the energy, collaboration, and innovation among attendees. They discuss the importance of education, collaboration, and innovation in solving industry problems. Sue-Ann emphasizes the role of customer insights in driving innovation and the collective effort with partners to enhance technology. They also touch on the future of AI and machine learning in industrial applications. The conversation concludes with plans for the next Accelerate event and encourages listeners to connect with Fluke Reliability. Action Items [ ] Connect with Sue-Ann Prentice on LinkedIn to get involved with future Xcelerate events [ ] Publish the date for Xcelerate 2026 Outline Xcelerate 2025 Event Overview Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations. Scott introduces Sue-Ann Prentice from Fluke Reliability, who shares her positive experience at the Xcelerate 2025 event. Sue-Ann describes the event as the best yet, emphasizing the energy and collaboration among participants. Scott and Sue-Ann discuss the positive atmosphere at Fluke, noting the absence of negativity and the high level of enthusiasm. Collaboration and Innovation at Xcelerate 2025 Sue-Ann highlights the importance of bringing together customers, sponsors, and partners to solve big problems. Scott expresses his fascination with the cutting-edge tools and technology on display at the event. Sue-Ann mentions the continuous improvement of the event, with more sessions and solutions being discussed each year. Scott emphasizes the three pillars of education, collaboration, and innovation, noting the rapid learning and networking that takes place at the event. Customer Engagement and Technology Insights Scott and Sue-Ann discuss the importance of customer engagement and the insights gained from direct interactions. Sue-Ann explains how Fluke collaborates with customers to create solutions and improve their offerings. Scott inquires about the process Fluke uses to incorporate customer feedback into their products. Sue-Ann describes the iterative process of working with customers, including site visits and real-time feedback. Future of Fluke Reliability and Industry Trends Scott asks Sue-Ann about the future of Fluke Reliability and the trends they are focusing on. Sue-Ann mentions the importance of machine learning and collaboration with partners in driving innovation. Scott and Sue-Ann discuss the broader innovation roadmap and the collective desire to solve customer problems. Sue-Ann highlights the role of partners in bringing together different technologies to address complex issues. Chief Marketing Officer Role and Team Dynamics Scott inquires about Sue Ann's role as Chief Marketing Officer and how she maintains the energy and focus of the team. Sue Ann credits her team for their hard work and dedication, emphasizing the importance of staying close to...

This week we're bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick's Sporting Goods, to join me on stage. Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023. Recorded live in front of an audience, including a collection of Emily's associates from Dick's, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times. This episode is brought to you by Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.