Podcasts about CMO

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company's 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor.Follow Tony on LinkedIn at: https://www.linkedin.com/in/tonyrogers1Follow Dollar General online at: https://investor.dollargeneral.com/Tony answers these questions:Dollar General has a very clear value proposition—convenience, everyday low prices, and a store that feels close to home. How would you articulate the brand promise today, and how has it evolved with changing consumer expectations over the last few years?Dollar General serves millions of daily shoppers. What consumer insights have most surprised you since you joined, and how do you translate those insights into marketing programs that scale across thousands of stores?Data is the backbone of modern marketing. How does Dollar General balance data-driven decision making with the realities of privacy, consent, and a broad shopper base? Can you share an example of a data-enabled campaign that delivered measurable impact?How has Dollar General's approach to e-commerce and omnichannel evolved, especially as more shoppers expect online ordering, curbside pickup, and ship-to-home options? What role does in-store activation play in that mix?Private brands has become a strategic driver for many retailers. What's Dollar General's approach to product assortment and private brands, and how do you decide which initiatives to invest in?With so many channels and touchpoints, how do you measure retail media marketing ROI at Dollar General? What metrics matter most, and how do you tie marketing investments to store traffic, basket size, and long-term loyalty?Dollar General has a distinctive presence in local communities. How do you weave community impact and social responsibility into your marketing strategy without compromising value for customers?Can you share your philosophy on creative that resonates with Dollar General's shopper base? Are there any campaigns in the last few years that you're particularly proud of, and what made them effective?Building a high-performing marketing organization in a discount retailer requires special talent and culture. How do you attract and retain top marketing talent, and what changes have you championed to keep the team energized and innovative?Looking ahead, what are the big bets for Dollar General in the next 3–5 years? How do you see the role of discount retailers evolving in the broader CPG ecosystem, and what should brands watch for when partnering with DG?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Traditional financial institutions often view the credit-underserved market as a liability. In this episode of Banking Transformed, Michael Coleman, CMO of Credit One Bank, joins me to demonstrate how that mindset is shifting. We explore the actionable strategies banks can use to reach millions of underserved households by moving from fear-based risk avoidance to purposeful risk management.We break down the pathway to inclusion:• Targeted Outreach: How to leverage pre-approved offers and data-driven insights to lower barriers to entry for millions.• Empowering Through Education: Why proactive, digital-first credit education turns potential risks into loyal, long-term card members.• Transparency as a Tool: Using clear fee structures and open communication to build trust with populations that have been historically excluded. Download the full Digital Banking Report, The Ultimate Subscription: Fees That Unlock the System for Millions, at DigitalBankingReport.com. This episode is sponsored by Credit One Bank #BankingTransformed #FinancialInclusion #CreditOneBank #Fintech #RetailBanking #ConsumerFinance

This video is sponsored by Salesforce. This week on The Modern Customer Podcast: Amber Armstrong, CMO of Agentforce Applications at Salesforce, joins me for a conversation recorded live at Salesforce Connections. Everyone is talking about AI agents. But according to Amber, the biggest question customers are asking is surprisingly simple: "Where do I start?" We discuss what's separating companies seeing real results from those still stuck in experimentation, why data readiness matters more than most people realize, and how AI agents are helping marketers engage customers, generate pipeline, and focus more on strategic work. As Amber explains, the future isn't about replacing marketers. It's about giving them the tools to do more of what humans do best. #SalesforcePartner Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

On this week's episode of The FratChat Podcast, we dive into our “Top 10 Hottest Players to Watch” list ahead of the World Cup, and things immediately go off the rails in classic FratChat fashion. The whole premise gets derailed almost instantly when we realize we didn't even define the topic the same way! Carlos thinking “hottest” meant players who are absolutely on fire with form, skill, and momentum heading into the tournament, while C-Mo interpreted it as, well… the sexiest players on the pitch. What starts as a shared idea quickly splits into two completely different lists, turning the segment into a hilarious running debate instead of a classic countdown. Carlos still breaks down elite talent like Cristiano Ronaldo, now 41 and somehow still chasing one last iconic World Cup run, along with global standouts like Son Heung-min and the ever-present Lionel Messi, focusing on who's actually shaping the tournament on the field. Meanwhile, C-Mo is coming at it from a very different angle, highlighting players based on pure “hotness” in the most literal sense, which sends the entire conversation spiraling between serious football analysis and absolute hilarious chaos. Outside the pitch, the episode is packed with the usual chaos fans expect from FratChat. “Emails from the Listeners” brings in Sarah from New Jersey, sparking a wild conversation about internet activism, “pick me” behavior, and whether certain online movements are getting more extreme than people realize. The news segment takes a sharp turn into serious territory with a whistleblower story alleging plans involving Social Security records and millions of Americans being misclassified, leading to a broader discussion about government accountability and political dysfunction. And in “Not the Drag Queens,” the guys tackle a messy swirl of political fallout tied to Epstein-related reporting, internal administration tensions, and media spin. Blending real headlines with their signature unfiltered commentary. It's funny, uncomfortable, and unhinged in the way only FratChat can manage, balancing sports hype with internet culture and hard-hitting chaos all in one episode. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A CMO Confidential Interview with Dr. David Bray, Distinguished Fellow and Chair of the Accelerator with the Alfred Lee Loomis Innovation Council and bipartisan advisor on cyber, space, AI as well as countering terrorism, inauthentic information campaigns, and bioterrorism. David shares thoughts on why geopolitics have become so important so quickly, the universal breakdown in trust, how anxiety fuels anger, which fuels grievance, and how business leaders might adjust to all of this.Key topics include: - Why geopolitical and tech issues should be added to the "risk management committee"- The need for contingency planning and directional decision-making - How anyone is now the equivalent of a 1970's cold war spy- Why "getting better at discernment" is critical. Tune in to hear about "responsible heretics" and how a high school science project resulted in a South American assignment for a 17-year old.⏱️ Chapters1:12: Introducing Dr. David Bray1:39: Why Business Leaders Should Care About Geopolitics2:33: Mapping the Ripple Effects of Technological Revolutions4:47: Historical Context: 1890s Polarization and Yellow Journalism7:01: Societal Anxiety, Governance, and the Path to Anarchy9:10: Impact on Global Supply Chains and Geopolitical Uncertainty12:25: The Complexity of Microprocessors and Hardware Risks14:10: Upgrading the Board: Risk Management for Tech and Geopolitics16:21: Pressures on the C-Suite and Decision-Making with Incomplete Information18:06: Marketing in a Volatile Landscape: Early Signal Networks20:07: The Role of the “Responsible Heretic” in Avoiding Groupthink23:29: Managing Super-Empowered Employees and Information Capabilities25:16: Disinformation Strategy: From Operation Denver to Modern Bots27:56: Balancing Principles, Ethics, and Global Competitiveness29:07: Preparing for the Future: Data Reassessment and the Art of Discernment31:43: Strategic Headspace: Establishing Pivot Options33:11: Predictions for 2026: AI Pushback and Conflict De-escalation34:03: Funniest Story: The South American Science Fair Mosh Pit35:51: Practical Advice: Leadership vs. Management Expectations36:07: Final Takeaways and Closing RemarksThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey packaging people! I don't think I've ever been more excited to just completely packaging-nerd out on an episode! Today, I am honored and blessed to be joined by Tatiana Chamorro, the CMO and founding team member of Toucan Cocktails. Not only is she a seasoned marketing pro and entrepreneur, but she's also a fellow podcast host! In this episode, we dive deep into some of the most innovative packaging I have ever seen in my life. The ready-to-drink (RTD) cocktail industry has been exploding, but Toucan Cocktails realized a huge problem: pre-mixed drinks sitting on a shelf lose their magic and sometimes start to taste a little funky without heavy preservatives.Their solution? Keep the spirit and the mixer completely separate until the exact moment you are ready to drink it! Tatiana takes us on the wild design and engineering journey of bringing this product to life. We talk about:* The transition from early leaky 3D-printed prototypes to their incredibly sleek final product. * Why they chose a 360-degree pop-top tin can (it opens like a tennis ball can!) for the spirit. * The genius of using a universal black top can across all flavors to simplify supply chain and demand planning. * Moving away from annoying shrink sleeves (specifically those pesky zipper perfs!) and opting for direct digital UV inkjet printing for a premium, tactile feel. * A live, on-screen demo of how to properly snap, shake, and pour a Toucan Margarita and Espresso Martini—complete with real cocktail foam! If you love packaging design, structural engineering, and a genuinely good cocktail, you cannot miss this episode!Connect with Adam! LinkedIn: www.linkedin.com/in/adampeek TikTok: @thelabelkingCheck out Toucan Cocktails & follow their journey: Website: https://toucancocktails.com/ Facebook: https://www.facebook.com/toucancocktails Instagram: https://www.instagram.com/toucancocktails TikTok: https://www.tiktok.com/@toucancocktails This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Est-ce qu'en vous promenant sur un site vous vous êtes déjà dit : "mais comment ils font? C'est à moi qu'ils parlent, c'est pour moi que ce produit est fait". Bingo, ils ont juste très bien travaillé leur persona, et pas de doute, leur persona vous ressemble. Dans cet épisode je vais vous expliquer exactement pourquoi travailler son persona c'est la première chose à faire, et la chose la plus essentielle à la réussite de votre business.Et si vous voulez creuser vraiment le sujet, je vous recommande la formation Stratégie Persona (je vous la recommande parce que c'est la mienne hein).---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Ash Schroeder, a brand strategist who helps purpose led female founders uncover what truly sets them apart and build businesses rooted in clarity and self trust.Through bespoke brand strategy, fractional CMO support, and deep purpose driven work, Ash guides women to realise that their product is not the magic - they are, and she helps bring that truth to life.Now, Ash's journey from VP of Marketing in tech and leading Creator Marketing at Pinterest to becoming a sought after personal brand therapist for women in Venture Capital demonstrates the power of redefining what brand really means.And while balancing the unpredictable highs and lows of entrepreneurship, launching her own oral care brand, and raising two young children, she is building an aligned business grounded in purpose, creativity, and self trust.Here's where to find more:Website: www.ashschroeder.comIG: https://www.instagram.com/ashschroederLinkedIn: https://www.linkedin.com/in/schroederashleyTikTok: https://www.tiktok.com/@ashschroeder1________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Joseph (Joe) Frost is the Co-founder of yorCMO, a franchise-based company that provides fractional Chief Marketing Officers to help businesses achieve strategic growth through expert marketing leadership. Under Joe's direction, yorCMO has helped dozens of companies scale, and his previous ventures include multiple EO-qualifying, million-dollar-plus businesses across the US and Canada. Joe is known for spotting emerging trends early, such as leveraging video marketing and launching community-driven networks for fractional professionals. He hosts The Fractional C‑Suite Retreat podcast, where he discusses leadership and the future of work. In this episode… Today's entrepreneurs face unprecedented demands  — technology, competition, and a constantly shifting market. How can business leaders leverage expert guidance without hiring full-time executives? Drawing from his experience building multiple ventures, Joseph Frost believes the key lies in fractional professionals. He explains that giving companies access to top-tier executives on a flexible basis allows them to scale smarter and faster, like catching the next big wave without buying the entire surfboard. The result is strategic growth that's nimble and sustainable in an unpredictable market. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joseph (Joe) Frost, Co-founder of yorCMO to discuss leveraging fractional professionals. They cover building fractional CMO teams, creating sellable firms, adapting to AI in marketing, and Joe also shares tips on expanding fractional networks internationally.

The go-to-market model most teams are optimizing may be the very thing AI is making obsolete.  Too often, the buyer experience feels like a relay race nobody asked to run. AI is already proving there's a faster, straighter path to answers, value, and outcomes, making the old model a lot harder to defend.  In this episode, Drew talks with Amanda Kahlow, founder of 1mind, about why many of today's go-to-market assumptions deserve a fresh look. Using the rise of AI SDRs as a starting point, they explore human handoffs, pipeline thinking, speed to lead, and why buyer momentum matters more than the internal roles built to manage it.  Best of all, you get to see it play out when Amanda brings in Mindy, 1mind's AI superhuman, for a live demonstration of what an AI-first buying experience can look like in practice.  What You'll Learn:  Why first-principles thinking matters in an AI-first world  When AI should replace parts of the motion, not just support them  Why revenue may be a better measure of success than lead volume or pipeline  How smaller pilots can prove the model before broader rollout  If you're a CMO questioning how much of your current go-to-market motion still makes sense, this one is worth your time.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist at Growth Path Partners, brings two decades of CMO-level experience from companies like Pure Storage and Smartsheet to address this crisis. She introduces the visibility-sentiment-recommendation framework for AI search optimization and outlines the three-layer trust architecture that determines whether brands get recommended for the right customer problems. Adams also presents her "people-first AI forward" methodology for cross-functional transformation that prioritizes upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailCompetition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you.We talk about what Valentina sees across industries, from luxury to entertainment to iGaming marketing, and why retention is the profit engine when acquisition gets expensive. We also unpack how she designed AIMatch Sessions as a curated, non-transactional networking experience, built from real attendee challenges around AI adoption. The goal is simple: create the right conditions for meaningful conversations that turn into ideas, partnerships, and real business outcomes.Then we go deeper on AI strategy and digital leadership. “AI is not a crystal ball, it is a mirror” becomes a practical framework for keeping humans in the loop, building a living knowledge base, and orchestrating AI agents without surrendering judgment. We also explore the shift from CMO to Chief Value Officer, the balance of performance marketing with trust and responsibility in regulated markets, and blue ocean strategy for creating new categories instead of battling in crowded spaces.This episode was recorded through a Descript call on June 12, 2026. Read the blog article and show notes here: https://webdrie.net/ai-is-not-a-crystal-ball-its-a-mirrorIf you care about AI marketing, brand strategy, customer retention, and building trust in the Web3 and iGaming world, hit play. Subscribe, share this with a friend, and leave a five-star review if it helps you grow...........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, and what makes a distributor pitch land with a CMO.

Pre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql"Commercials interrupt people. Shows invite them into the story world. That is the difference between traditional marketing and storytelling." — Rain BennettYour marketing campaign strategy is perfectly executed... and it still flops. The visuals are crisp, the copy is tight, and nobody cares. In this solo episode, Rain breaks down the real reason most marketing fails: it isn't a production problem, it's a storytelling problem. When your marketing isn't rooted in a clear brand purpose, it becomes what Rain calls "story yelling," which is loud, scattered, and ultimately forgettable. This is the fifth installment of the Narrative Operating System series, and it's where brand building and marketing strategy finally collide.Rain walks through how the Chief Storytelling Officer fits into your marketing function. Not to replace your CMO, but to ensure every campaign, every message, and every piece of content traces back to the brand narrative your company intentionally chose. The CSO's job isn't to ask "does this say what we want to say?" It's to ask "does this make people feel what we want them to feel?" That distinction is the entire difference between brand storytelling and traditional advertising.Using Yeti, Cali BBQ, and the Neuroendocrine Cancer Foundation as case studies, Rain shows how the most effective marketing strategies aren't campaigns at all—they're story worlds. He introduces the Content Cascade model as a practical framework for building tent pole projects, supporting stories, and audience amplifiers from a single unified brand messaging strategy. And before you go, he breaks down which metrics actually reflect meaningful connection (watch time, saves, comments, shares) and which vanity metrics to stop reporting on entirely. If your brand purpose is clear but your marketing still feels scattered, this episode is your blueprint. In this episode, you will learn to:Understand the difference between story yelling and storytelling—and which one your brand is currently doingUse the Content Cascade model to build tent pole projects, supporting stories, and audience amplifiers from a single narrativeReplace vanity metrics with story metrics that actually measure connection and community growthAvoid the traps of trend chasing, channel hopping, and virality chasing that derail most marketing strategiesAudit your last 10 pieces of marketing to see if they stem from one unified brand narrative or exist as isolated piecesLINKS AND RESOURCESEpisodes Referenced:EP 225 → Brand: How It Feels to Be Part of Your Story WorldEP 230 → Product: Where Your Story Gets ProvenGuest Referenced → Sean Walcheff, Cali Barbecue Media → https://www.calibbq.mediaOrganization Referenced → Neuroendocrine Cancer Foundation → https://www.ncf.net/Book → The Chief Storytelling Officer by Rain Bennett → Coming August 25th https://amzn.to/4eihvqlFor more storytelling tips and strategies, visitWebsite → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.

Most brands assume customers decide based on product features, benefits, and marketing messages. But before consumers buy, they're often asking five trust questions that determine whether they move forward—or walk away. In this episode, Sonia Thompson breaks down the hidden trust test customers run before every purchase decision and why unanswered trust questions are often the real reason customers don't buy. You'll learn: • The 5 trust questions customers need answered before they buy• Why consumers increasingly trust reviews, creators, communities, and word-of-mouth over brand messaging• How customer trust influences purchase decisions and consumer behavior• Why representation alone doesn't build trust• How brands like Cooper's Hawk create experiences that make trust visible• The role of customer experience, creator marketing, UGC, reviews, and community in modern buying decisions• Why customers don't buy—and where hidden trust friction may be costing your brand growth Whether you're a CMO, marketing leader, customer experience professional, founder, or business owner, this episode will help you better understand how consumers evaluate risk, build trust, and decide which brands deserve their business. Because customers aren't just looking for themselves. They're looking for evidence. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: sonia@soniaethompson.com

Sometimes the moments that challenge your identity the most end up reshaping your entire relationship with money. In this episode of Money Tales, Bobbie LaPorte shares what it looks like to navigate financial highs and lows with humility and resourcefulness. After years of corporate success, Bobbie found herself asking a very different question. What do you do when the path you expected disappears and you still need to move forward? Bobbie's story is candid and full of hard-earned perspective and thoughtful generosity. Bobbie is a leadership advisor, executive coach, Founder and CEO of Bobbie LaPorte & Associates, where she helps leaders navigate volatility, complexity, and constant change. She works with Fortune 500 companies, global organizations, and high growth start-ups to build confident leaders who can think and perform at their best when the ground is shifting. Bobbie brings rare credibility to the conversation, having served as a CEO, COO and CMO in multiple Fortune 50 companies, including IBM, GE, and UnitedHealthcare, as well as leading two healthcare technology start ups. Bobbie is the and author of When the Curveballs Keep Coming. She holds an MBA from Harvard Business School and a Master's in Positive Leadership and Strategy from IE University in Madrid. Known for blending real world executive experience with science-based insight, Bobbie helps leaders strengthen personal agency, confidence and decision making under pressure. Her work spans keynote talks, leadership workshops, enterprise learning programs and one on one executive coaching. When she's not working with leaders, Bobbie is training for her seventh Ironman triathlon—often alongside her two Golden Retrievers on Bay Area trails. Here are three money conversations this episode will help you navigate: 1. How your relationship with money is shaped early and evolves over time. Growing up between abundance and scarcity, Bobbie learned to be self-sufficient and still carries that lens into how she saves, spends and supports others today. 2. What it really takes to get through financial uncertainty. Bobbie shares the reality of starting over, including the humbling decision to take any job available while building something new, and how that shaped her confidence and independence. 3. How to define “enough” when success keeps raising the bar. Through her work with high-earning clients, Bobbie brings a grounded lens on balancing ambition and wealth with the relationships, health, time and everyday experiences that often get pushed aside in the pursuit of more. Follow Money Tales on Spotify, Apple Podcasts or YouTube Music for more real stories that inspire thoughtful, intentional decisions about money.

Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level experience across Silicon Valley tech giants including Juniper Networks, Pure Storage, and Smartsheet to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI marketing success, emphasizing that showing up in AI search results is merely the foundation—brands must ensure credible sentiment and appropriate recommendations for ideal customer scenarios. She advocates for reimagining workflows beyond automation to leverage AI's unique capabilities in synthesizing multi-source market intelligence and maintaining consistent context across vast data sets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing between one and ten million in annual revenue. Rather than operating as an agency or consultancy, Cem and his team get in with capital, take operational control of marketing and finance, and work to make the businesses they partner with structurally profitable.Most e-commerce brands that come to Harucon Ventures have the same underlying problem: they are optimizing for the wrong things. Revenue looks healthy. ROAS looks acceptable. But unit economics are broken, overhead is bloated, and the margin structure makes scaling impossible.In this conversation, Cem walks through exactly how his team diagnoses and fixes that. From cutting ad spend by 1.7 million euros in a single month to replacing a fulfillment provider that was silently overcharging a brand shipping 25,000 packages a day, the fixes are rarely glamorous but consistently high-impact. The conversation also covers his four-engine growth framework: acquisition, retention, conversion, and profit-first optimization, and why founders who lead with ROAS are measuring the wrong thing entirely.Cem also breaks down channel mix strategy, including why Pinterest and Bing Ads are consistently underused, why TikTok affiliate is one of the highest-leverage growth levers available right now, and why the real money in e-commerce is almost always made in retention, not acquisition.Founders who are scaling but not compounding, or growing revenue while watching margins compress, will find this episode unusually direct and useful.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/commerce-untold/ Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ YouTube: https://www.youtube.com/@VimmiVideoCommerce/featured Guest: Cem Atik, Co-Founder & CMO, Harucon Ventures Cem Atik's LinkedIn: https://www.linkedin.com/in/cem-atikHarucon-Ventures: https://harucon-ventures.com/Key Takeaways: • If a founder cannot state their customer acquisition cost in under 15 seconds, the business does not have a real financial foundation yet. • ROAS tells you how much revenue you generated per dollar spent. It tells you nothing about whether that dollar was profitable. Optimizing for profit on ad spend (POAS) gives you actual control. • Gross margin under 65% makes scaling structurally difficult in the US and UK markets. The margin problem cannot be fixed with better ads. • Agencies are typically three times cheaper than hiring in-house at early stages. Outsource acquisition first, learn from the partner, then bring it in-house once systems are proven. • TikTok affiliate is one of the most capital-efficient acquisition channels available: commission-based, creator-generated content, and scalable without a large internal team. • Pinterest is consistently overlooked despite an audience skewing 25 to 45 years old with average household incomes above $100K, and ROAS between four and six even at modest spend levels.Chapters:[00:00] Introduction: Cem Atik and the Harucon Ventures Model[01:27] The Founders Harucon Typically Partners With[03:45] The Post-Acquisition Audit: First 72 Hours[07:45] Cutting 1.7M Euros in Ad Spend: A Case Study[09:16] Why Gross Margin Under 65% Makes Scaling Nearly Impossible[13:51] The KPIs That Actually Matter: CAC, CLV, MER, EBITDA[18:35] The Four Engines: Acquisition, Retention, Conversion, Profit[24:00] Why ROAS Misleads and POAS Gives Real Control[25:41] Channel Mix: TikTok, Pinterest, Bing, and What Gets Overlooked

Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis MonoyudisWhat does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing.Discover why data infrastructure must balance founder intuition , the real reason crowdsourced fashion platforms face massive scaling hurdles , and what "agentic shopping" means for the survival of the traditional brand website. Whether you are a founder battling hubris or a marketer trying to stay ahead of the AI curve, this episode provides a masterclass on balancing creative judgment with business performance.Key Takeaways: The Fine Line Between Religion and MythEscaping the Echo ChamberThe Reality of Decision FatigueAgentic AI & The Future of ShoppingHuman Taste vs. Machine DataThe ROI of CommunityDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Send us Fan MailIn this episode of WTR Small-Cap Spotlight, Shubha Dasgupta, CEO & Co-Founder of Pineapple Financial, joins host Tim Gerdeman, Vice Chair, Co-Founder, and CMO of Water Tower Research, along with Dr. John Roy, WTR's Senior Equity Research Analyst. The conversation explores the corporate strategy of Pineapple Financial (Nasdaq: PAPL), a Canadian fintech company that provides a cloud-based brokerage network equipping over 700 independent brokers with proprietary AI-driven tools. Since its inception a decade ago, the company has funded over $15 billion in mortgages and currently funds approximately $3 billion annually across Canada.

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Send us Fan MailMost Home Service business owners treat AI like a basic tool to create robotic prompts with generic results and poor return. In this episode of the Let's Vent Podcast, we sit down with a creative advertising legend and the CMO of Clover Growth Partners, Ken Moskowitz. He is a marketing mastermind who has spent over 40 years helping more than 1,000 businesses transform their brand messaging and drive real sales.He explains and show with real examples why the secret to elite marketing is knowing the right questions to ask, forcing the AI to ask you clarifying questions, and go deep into conversational voice modes to create authentic strategies.Connect with Ken Moskowitz:

When most people think of Land O'Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O'Lakes, sits down to look beyond the dairy aisle. She dives deep into the company's unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power. Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America's heartland. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better. That insight changes everything, from how you position payments to how you build a team that can sustain growth as a challenger. In the latest episode of Scratch, Rory breaks down the playbook that lets Checkout compete with global giants. Brand preference wins 95% of B2B deals before salespeople ever show up- so your marketing owns the invisible 60% of the buyer's journey. Challenger brands win by picking one fight and building culture around it, not chasing everything competitors do. He reveals the three-part formula: focus your core business, build your culture, reinvest profit. Consumer marketing skills-data, insight, action-are B2B's secret superpower. And his rule: if you wouldn't say it at dinner, don't write it in marketing. The key takeaway: Brand preference wins deals - 95% of the time, the brands on the day-one top-five list are the ones that win. B2B buyers spend 60% of their journey before contacting a salesperson. Define your focus as a challenger - Compete on what's different, not on what competitors do better. Checkout only does digital payments to stay focused while competitors spread across multiple business lines. Three elements beat category norms - Focus on your core business, build the human operating system (culture, people, vision), then reinvest capital in new products. Consumer marketer skills are powerful in B2B - Data, insight, action, brand building, and performance marketing from the consumer world unlock B2B success. Understand stakeholder maps - B2B is complex: CTOs influence CFOs, recommenders influence buyers. Map those relationships to win. Simplify your language - Ditch jargon like "frictionless" and "seamless." Use words you'd use at dinner. Marketing becomes more interesting and understood. Marketing is logic and magic - Be both data-driven and creative. Avoid letting fiefdoms kill integrated work. Join everything together. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/chR0mn9Pum0 Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he's joined by Rory O'Neill of Checkout.com in this episode. Find Rival online at www.wearerival.com, LinkedIn  Find Eric on LinkedIn Find Rory on LinkedIn  Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

The best fractional CMOs in the room aren't the ones talking the most. This episode makes the case that silence, in negotiations, in pricing conversations, and especially around how you get your work done, might be the sharpest tool in your practice right now. What gets unpacked is a real situation: a CMO who cut their rate, earned their upside, and then watched it potentially slip away because nothing was in writing and the instinct to act fast overrode the wisdom to wait. From there, the argument expands into something bigger about AI, efficiency, and who actually gets to enjoy the gains when your output doubles but your hours don't. Key Topics Covered: Why verbal agreements with clients will cost you, every time The case for waiting before sending that invoice Stating your price and saying nothing after How AI efficiency changes the value equation for fractional CMOs Why you should never volunteer how fast or easy something was The HVAC tech and the dentist: getting paid for discernment, not duration Increasing your usefulness without expanding your scope   Take the First Step Toward Growth with CMOx  Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

What happens when borrowers stop Googling you and start asking AI who they should trust?In this heartfelt episode of The Fintech Hunting Podcast, Michael Hammond welcomes back industry thought leader, recruiting expert, media partner, taco aficionado, and dear friend Dalila Ramos for a real conversation about the future of visibility, trust, AI, and human connection in mortgage and financial services.Fresh off the Insellerate Experience Summit, Michael and Dalila unpack one of the biggest shifts facing the industry today: buyers, borrowers, lenders, and referral partners are no longer just searching for links. They are asking AI for answers. And if your brand, your expertise, or your company does not show up in those answers, you may become invisible before the conversation ever starts.But this episode is not just about AI.It is about the people behind the posts.The trust behind the transaction.The laughter, faith, friendships, tacos, car rides, conference moments, and real-life connections that technology can support — but never replace.Michael and Dalila explore:How AI search is changing borrower behaviorWhy GEO and AEO matter for loan officers, lenders, and mortgage technology companiesWhy “AI slop” is damaging trust and making brands sound the sameHow to use AI as a tool without losing your voiceWhy video, authenticity, and consistency are now trust signalsHow real relationships are built in the small, unpolished momentsWhy the winners will combine AI-powered visibility with genuine human connectionDalila shares a powerful reminder that the best content often comes from simply showing up as yourself — candid, consistent, imperfect, and human. Michael reinforces why the future belongs to those who can answer real questions clearly, build authority intentionally, and still care deeply about the people they serve.This is a conversation for every loan officer, mortgage executive, fintech founder, recruiter, marketer, and industry leader asking:How do I stay visible in an AI-driven world without losing what makes me human?Watch now and rethink what it really means to be found, trusted, and remembered.###Michael Hammond, Founder & CEO of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe.Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd give to the next generation of creatives.Thanks for System1 for supporting the podcast: https://system1group.comTimestamps00:00 - Start01:43 - Who are Mischief and what do they stand for?04:26 - What would Greg Hahn's walk on track be?05:05 - How to make a safe space for dangerous ideas07:46 - Is AI making us play it safe?10:37 - What is the real cost of playing it safe?14:31 - The Mischief strategy behind Tubi16:20 - Tubi's famous Super Bowl interruption campaign17:20 - The reward prediction error theory22:16 - Turning around a large legacy business like JCPenney25:55 - The traits of a successful CMO28:06 - The JCPenney movie trailer30:16 - Goldfish Chilean Sea Bass campaign35:51 - Why Greg likes George Felix as a CMO37:09 - The work that Greg is most proud of38:03 - What does the future of pitching look like?40:50 - How much of Mischief's work comes from pitching42:13 - The future of social media43:17 - What other agency work is Greg envious of?45:03 - What would Greg do if he wasn't afraid?48:01 - What does the future creative agency look like?49:14 - What does the future CMO role look like?51:12 - What does Greg want to achieve next?53:29 - Greg's advice for young creatives54:25 - What's the best advice Greg Hahn has ever been given?56:59 - What content does Greg consume? - Post chat

What if your most loyal customers were doing your marketing for you? Taylor Swift doesn't just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete & Gerry's Organics, joins us to unpack what B2B marketers can learn from Taylor Swift's Easter egg playbook — and what it has to do with selling eggs. Together, we dig into why superfans are worth more than mass reach, how to simplify a hopelessly confusing category, and why the best marketing in the world still can't beat getting someone to actually taste the product. About our guest, Phyllis Rothschild Phyllis Rothschild is CMO at Pete & Gerry's Organics, the maker of Pete & Gerry's and Nellie's Free Range eggs. With a career spanning brand and consumer marketing, she brings a rare mix of storytelling instinct and category expertise to one of the most crowded shelves in the grocery store — and has strong opinions about yolk color. What B2B Marketers Can Learn From Taylor Swift's Easter Eggs Make your superfans do the work for you. Maybe 1% of Taylor Swift's listeners hunt for Easter eggs. But those fans amplify everything — they find the clues, post the theories, and bring the rest of the world along. Ian's takeaway: “The smallest number that you can make ecstatic is probably a better way to do it — because those people tell their friends.” Phyllis connects it directly to Pete & Gerry's: “The circle back is the fact that they're doing the work for her — because they all get so engaged and so invested in the story that they then wanna retell it.” Design for the diehard first. The rest will follow. The experience is the marketing. Going to a Taylor Swift concert isn't just about the music — it's euphoric. The friendship bracelets, the staging, the crowd. Phyllis draws the direct line: “That's the kind of feeling you want when someone experiences your brand or your product. You don't want it to just be transactional. You want them to say, ‘The overall experience is what keeps me coming back for more.'” For Pete & Gerry's, that means showing the amber yolk oozing onto the plate — not listing certifications. Make people feel something before you make them think something. One clear claim beats a PhD's worth of education. The egg aisle is a case study in how to confuse a customer into paralysis. Cage-free. Free-range. Pasture-raised. Organic. Farm-fresh. Phyllis is blunt: “You don't wanna have to have a PhD in egg science to make your weekly purchase.” Her approach: pick the one insight that matters and hammer it. “We just need one claim to get people to say ‘free-range means they go outside.' And then that's it.” The lesson for any crowded B2B category: the brand that educates the market doesn't always win. The brand that owns one simple truth does. “Taylor Swift's eras are like campaigns — they're all different, but they all ladder up into the same brand story. You can reinvent yourself, evolve, tap into new tools and mechanisms, but you still need to stay true to who you are as a brand and what got you to where you are.” — Phyllis Rothschild Time Stamps [1:22] Meet Phyllis Rothschild, CMO of Pete & Gerry's Organics [1:45] Why Taylor Swift? Storytelling, Easter Eggs, and a Lifelong Fan [5:09] The Egg Break: Favorite Egg Dishes and the Best Hard-Boiled Hack [10:44] What Are Taylor Swift's Easter Eggs, and Why Do They Work? [17:32] Marketing Lesson #1: Make Your Super Fans Do the Work for You [22:25] Marketing Lesson #2: Show the Yolk - Product Experience Over Product Claims [26:22] The Egg Aisle Problem: Simplifying a Confusing Category [30:52] Marketing Lesson #3: Trial Is Everything - Getting Them to Taste It [34:50] Selling Without a Direct Customer Relationship [39:33] The Private Label Threat and How to Own Your Differentiation [44:09] Marketing Lesson #4: Eras, Campaigns, and the Common Thread [49:36] Final Thoughts: Try the Pasture-Raised Organic (The Blue Box) Links Connect with Phyllis on LinkedIn Learn more about Pete & Gerry's Organics About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jess Chan is the Founder and Executive Chair of Longplay Brands, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 months. She is a sought-after speaker, podcast guest, product developer, and consultant on topics like retention, lifecycle marketing, and progressive agency business modeling. Rachyl Neidecker is the CEO and Partner at Longplay Brands. She specializes in turning complex or broken business operations into scalable systems. Previously, Rachyl served as the COO and interim CEO of an eight-figure e-commerce brand, the Director of Operations at COO Alliance, and has consulted for companies with $10M–$100M+ in revenue. In this episode… E-commerce brands often chase stronger channels, faster tactics, or higher revenue goals without identifying whether the company's foundation can support the growth. When trust, profitability, and operations are misaligned, even strong marketing can amplify the wrong problems. So how can founders diagnose what's holding their business back? With expertise in lifecycle marketing and operational leadership, Jess Chan and Rachyl Neidecker point to a more disciplined way to scale. They recommend looking beyond surface metrics to identify root causes, such as brand inconsistency, product-market fit issues, over-discounting, weak customer education, bloated org structures, and hidden logistics costs. Instead of moving fast on foundational decisions, brands should slow down, inspect the full customer journey, build trust at every touchpoint, and optimize for profit and enterprise value — not just revenue. Sustainable growth comes from diagnosing the system before prescribing the tactic. In this episode of the Up Arrow Podcast, William Harris sits down with Jess Chan and Rachyl Neidecker of Longplay Brands to discuss diagnosing e-commerce growth problems. They cover DTC brands' costly misdiagnoses, lifecycle metrics that reveal root causes, and the difference between scaling revenue, profit, and enterprise value.

This week on The FratChat Podcast, we're counting down the Best and Worst Straight Actors to Play LGBTQ Roles. Some performances were so authentic and compelling that audiences forgot they were watching an actor at all. Others aged about as well as a Blockbuster membership card. From acclaimed portrayals in films like Milk, Brokeback Mountain, and Capote to performances that sparked backlash, controversy, and endless eye rolls, we're ranking the actors who nailed it and the ones who completely missed the mark. Along the way, we tackle the bigger questions about authenticity, stereotypes, representation, and what separates a great performance from a caricature. Plus, we dive into Emails From the Listeners, break down the latest headlines in The News, and return with another installment of Not the Drag Queens, featuring the arrest of a Texas Republican precinct chair who was charged after investigators allegedly discovered a large amount of child sexual abuse material during a cyber-crime investigation. We also go off on several classic FratChat tangents, including Adam Sandler's wild movie phase, whether I Now Pronounce You Chuck & Larry has aged terribly, Christina Aguilera's acting in Burlesque, the enduring greatness of Stanley Tucci, and why some performances still hold up years after Hollywood changed the conversation around LGBTQ representation. It's comedy, controversy, movie debates, and just enough chaos to keep everyone uncomfortable. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency. Joe discusses the concept of social as "the people's media," details why he believes "discovery begins with social" and outlines how brands might think about becoming "social centered." Key topics include:Why social has become a prerequisite for certain categoriesQuestions to ask your social agencyWhy measurement is still a bit of an Achilles heelHow to think of social as a living organism which works in concert with the rest of your marketingTune in to hear why social is so important for autos and thoughts on reading Marcus Aurelius.⏱️ Chapters01:12 - Introduction to CMO Confidential01:42 - Introducing Joe Gagliese02:46 - Defining "Social First"05:40 - Social Strategy as a Behavioral System08:03 - The Prerequisite of Radical Transparency12:11 - Transitioning to a Social-First Organization15:03 - Maintaining Authenticity with Creators17:33 - Steps to Develop a Social-First Strategy20:20 - Determining Brand Readiness22:01 - Measuring Social Performance and Conversion25:18 - Five Questions to Ask Social Agencies28:28 - Common Mistakes in Social Marketing30:10 - Practical Advice and Closing RemarksThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Fast Casual Nation, hosts Paul Barron and Cherryh Cansler sit down with Jodi Boyce, CMO of Teriyaki Madness, and John Smolen, SVP of Sales at Atmosphere TV, to explore how fast casual brands are evolving beyond burgers and into experience-driven dining. From Teriyaki Madness's explosive franchise growth and craveable bowl-forward menu to Atmosphere TV's ambient content platform that turns wait time into brand engagement, this conversation is packed with actionable insights on consumer trends, in-store experience, technology, and what it takes to build a loyal, modern restaurant brand. #FastCasual #RestaurantMarketing #TeriyakiMadness Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/ Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights. Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

How much of your buying decision is actually rational? And how much of it was made long before you ever started comparing options? In this episode, Lindsay Pedersen sits down with Bryan Law, CMO at Nerdio, for a fascinating conversation about the neuroscience behind marketing, why consistency drives growth, and what stories can teach us about influence and decision-making. Drawing on research, psychology, and years of marketing leadership experience, Bryan shares how brands can earn a place in people's minds long before buyers enter the market. You'll hear them discuss: Why consistent brand messaging helps companies grow faster and what research reveals about the "collective brain" The difference between being distinctive and being differentiated, and why one matters far more than most marketers realize How emotion, memory, and storytelling shape decisions, even in high-stakes situations where people believe they're being completely rational What courtroom psychology can teach marketers about influence, persuasion, and the power of a compelling narrative Why most buying decisions are heavily influenced before a customer ever enters the sales process How AI and synthetic audiences are helping companies uncover hidden customer insights and better understand buyer behavior Creating alignment across marketing, sales, and customer-facing teams to build a stronger, more consistent brand experience Resources: Bryan Law on Nerdio | LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We'll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team's workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself.To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. This diverse background across consumer, SMB, and enterprise markets gives her deep expertise in demand generation, brand strategy, and AI-enabled go-to-market innovation. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. Prachi Gore on LinkedIn: https://www.linkedin.com/in/prachigore/ ---------- Resources ---------- Asana: asana.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Madison Utendahl returns to the show on the heels of an incredible career pivot and with her burnout in check. Madison has appeared as a guest on the show in her capacity as the Webby-Award-winning and Forbes 30 Under 30 director of the Utendahl Creative Branding Studio, and founding member of Last Week Tonight with John Oliver, Refinery29's 29Rooms, and Museum of Ice Cream. Today she arrives as the Founder of Utendahl Consulting, the magnetic voice behind BURNT on Substack, and a fractional CMO. Madison has proven that she can do it all, and her nervous system tells the story of what happens when she does. During our conversation, we talked all about what having massive ambition and a work ethic in overdrive costs and how she's healing in public. During our chat, Madison walks us through her earliest experiences with ambition, success, and burnout in school and work. She shared that she always knew she wanted more from life than others, and that she was willing to do whatever it took to achieve it. And while she has achieved incredible success, Madison has also learned difficult lessons about burnout and how it manifests itself in her body and mind. We talked about how she came to understand when she needs to take a step back and sometimes away from her professional pursuits and pivot to something new. Madison explained that this can mean a career change, shuttering a successful business, or trying non-Western therapies to find peace and healing. In this incredibly transparent conversation, Madison opens up about the highs and lows of building a fulfilling career and defining success on her own terms and with her mental health intact.Tune in as we discuss:(00:00) Welcome Madison(8:55) How Being Raised In New York Shaped Her Work Ethic(16:00) Her Burnout Triggers(17:50) Taking A Sequential Approach To Life(26:55) How Burnout Shows Up In Her Body(33:33) Experiencing Burnout As An Entrepreneur(40:20) Why She Turned Down A Multi-Million Dollar Opportunity(43:03) How She Ethically Closed Utendahl Creative(49:08) How She Became An Artist and CMO(50:45) Why She Turned To Non-Western Therapy(54:45) Dealing With Intergenerational Trauma & Anxiety(59:00) The Hoffman Process and Ketamine Therapy(01:08:14) How She Navigates Estrangement With Her Mother(01:10:25) Designing Her Day(01:24:01) When She Feels The Most BeautifulRate, Subscribe & Review the Podcast on AppleJoin the Naked Beauty Community on IG: @nakedbeautyplanetThanks for all the love and support. Tag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :)Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Ruth @madison.utendahl Hosted on Acast. See acast.com/privacy for more information.

Description The Future of Tech is Here. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this presentation from Ultimate Partner Live, industry analyst Jay McBain breaks down the monumental macroeconomic shifts rewriting the tech sector in 2026. https://youtu.be/r0qTDyw97Gs As the industry rapidly approaches a $6.07 trillion valuation, driven by massive AI infrastructure investments from Sam Altman and the “Magnificent Seven,” traditional sales and channel models are fundamentally collapsing. McBain reveals how buyer demographics have transformed to an integration-first millennial base, why marketplace ecosystems now command over half of all partner-funded deals, and how a tiny elite of just 1,000 tech service providers control two-thirds of global tech revenue. Learn the exact mechanics behind how Microsoft out-partnered AWS to win 26 straight quarters of dominant growth and how your business can deploy an algorithmic early warning system to capture massive wallet share before competitors even step into the boardroom. Key Takeaways Over half of the Fortune 500 companies vanish every 20 years because their leadership fails to anticipate macroeconomic technological cycles. The true opportunity in the $6.5 trillion AI boom lies not in single vendor products, but in the hardware, software, services, and telecom ecosystem surrounding them. Indirect tech sales are undergoing a structural shift toward direct cloud hyperscaler models driven heavily by Nvidia's core infrastructure client base. Modern business deals are won or lost months before the point of sale based on the average of 6.3 partners surrounding a customer’s environment. Over 51% of tech buyers are now millennials who prioritize software integration capabilities and digital marketplaces over traditional human sales interactions. Tech service economics are pivoting aggressively away from upfront margins toward point-based multi-partner funding across subscription cycles. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nvidia AI buildout, $7 trillion AI opportunity, cloud ecosystem decade, Microsoft vs AWS growth, multi-partner cloud deals, digital marketplace migration, millennial B2B buyers, B2B tech subscription economics, tokenized micro consumption, tech services wallet share, hybrid cloud infrastructure, 28 customer moments, IT services industry growth, telecom spend breakdown, channel chief strategy, managed service providers MSP, global systems integrators GSI, software integration first, point-based vendor incentives, automated co-selling workflows Transcript JAY McBAIN AUDIO PODCAST [00:00:00] Jay McBain: So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book, but chapter one is always you Blame the CEO. [00:00:13] Vince Menzione: We just came back from Ultimate Partner live in Bellevue, Washington, where we hosted incredible leaders for two amazing days. Come join us for this next session where we explore the tectonic shifts we’ve all been seeing. With that, I am incredibly blessed to invite a friend of mine to the stage. I have a quick little side note, like I found an old LinkedIn post from this gentleman from like many years ago, like 20 years ago. [00:00:39] Vince Menzione: And I wasn’t really that nice to you on that LinkedIn post. Like, oh, like this is before Jay became the Jay, that we all know Jay to be j. But he was in the space and I was at Microsoft doing something and he reached out about something. It was kind of rude, Jay. I was like, oh my gosh. I can’t believe. But Jay has been a great friend. [00:00:54] Vince Menzione: When we started the podcast back up, uh, during COVID we started doing podcasts together. When we moved to the studio, Jay was the first person in the studio. He’s always got a spot, uh, at our events. He’s s Spot Art, and, and he’s a great friend and supporter of Ultimate Partner Jay McBain. For those of you who don’t know him, Jay, welcome. [00:01:13] Vince Menzione: Thank you, sir. [00:01:22] Jay McBain: 31 days ago, we landed Artemis two. The furthest humans have ever been away from the planet Earth 57 years ago. We landed on the moon in the 56 years. Between those two moments, the tech industry has been the fastest growing industry in the world. Every single year we moved from the space race to the technology race, and we’re just getting started. [00:01:46] Jay McBain: If you’re old enough, you’ll recognize the mainframe and mini era for 20 years. You’ll recognize a young disheveled Bill Gates showing up in Boca Raton, Florida for, uh, August the 12th, 1981 launch, where Bill thought that every one of us would’ve a PC in our home, and IBM thought they were gonna sell 10,000 of them to hobbyists. [00:02:12] Jay McBain: 1999, a small startup from an executive who just left Oracle in San Francisco named Mark Benioff. A couple of years later, Jeff Bezos went into a boardroom and said, listen, we’ve spent a lot of money building infrastructure to our busiest day, Christmas, black Friday. You’re telling me this stuff sits idle 10 or 20% for the rest of the year. [00:02:35] Jay McBain: Why don’t we rent that out to others? Got laughed outta that boardroom and then got made of fun of on magazine covers. Maybe you should just tend the store, let the adults talk about technology. In March of 2023, our neighbors, our friends, our family saw DeepFakes. They saw poetry, they saw music, and they came to us as tech people and said, did we just light up Skynet? [00:03:03] Jay McBain: Now every one of these 20 year eras, this is the Taylor Swift version of our industry. Every single one of these eras triggers the fastest growing product in history. Today it’s actually Chacha bt first to a billion users. It triggers a new, richest person in the world, bill Gates, to Jeff Bezos. Now, Elon Musk is the first to sign a trillion dollar pay package, and it’s not for car. [00:03:27] Jay McBain: It’s not for cars. It also triggers a most valuable company in the world change. And today that’s nvidia. These are monumental changes in our industry and they’re monumental changes in partnering every single time. And it also links to our customers. If you take a 20 year view of business, one era, and, and think about the AI era, you know, at the start of it here, if you’re to grab the Fortune 500 magazine from 20 years ago and start to flip through it, 53% of the companies in there no longer exist. [00:04:06] Jay McBain: Every 20 year cycle, we lose over half of the biggest companies in the world. These are the companies that have very deep pockets to buy their way outta problems. If you’re not in the Fortune 571% of tech companies don’t make it 10 years. These are the changes that cost industries. There are changes that cost really big companies and the decisions we make, the trends we’re in right now, in 2026 will be written about in the future. [00:04:39] Jay McBain: This new era, a lot of big numbers being thrown around. Vince’s best friend talk about a six and a half trillion dollar AI opportunity, but it’s not Microsoft’s tam. Microsoft is chasing about a trillion dollars of this. And the ecosystem, the hardware, the software, the services, the telecom is gonna make up the rest. [00:05:04] Jay McBain: It is an ecosystem. Every time these big numbers are thrown, the word ecosystem is always thrown around it. Not to be outdone, Sam Altman’s talking about a $7 trillion build out. The world economy this year, the world GDP will be 126. These are material numbers to world GDP, but even better, they’re both larger than our entire industry is today. [00:05:27] Jay McBain: So what took 56 years of the fastest growing industry this year will be $6.07 trillion. Big numbers, but it’s easier to think about it in terms of a dollar that our customers spend in that dollar. They’re gonna spend 25 cents on hardware. They’re gonna spend 25 cents on software. So for anyone that read the memo 15 years ago, that software’s gonna eat the world, there’s still a dollar a hardware to run every dollar of that software. [00:05:57] Jay McBain: And whether you’re thinking humanoid robots or whichever future you’re envisioning, there’s going to be a dollar of hardware to run every dollar of software for the next 20 years. There’s over 25 cents now in IT services, and in many cases, these services are growing faster than the product categories and just under 25 cents in telecom, that’s how it breaks out today. [00:06:19] Jay McBain: And this industry, which took 56 years to get to this point, is gonna double in size in the next three to five years. We already have two and a half trillion of that seven raised and being spent. Part of the reason Nvidia is the most valuable company in the world. Now our industry, uh, you talk about ultimate partnerships. [00:06:40] Jay McBain: Our industry traditionally, and world trade by the way, is 75% indirect. The dealerships, the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, the grocery stores, the pharmacies, all 27 industries sell indirect. You gotta think back the last time you bought something direct. [00:07:01] Jay McBain: Well, I bought a Dell from that dude in the nineties. Cool. Well, Dell Technologies is now 60% indirect. Well, I bought insurance. Direct is 15 minutes. Could save me 15%. Well, Geico last year sold more insurance through agencies and brokers than they did direct. This is the world now. We used to be 75% indirect four years ago. [00:07:26] Jay McBain: Then it went to 73.2, then it went to 70.1 and it then it went to 66.7. By the way, marketplace is in these numbers indirect. It’s not marketplace causing this change. It’s one company, Nvidia. Nvidia has seven customers. The magnificent seven, uh, half of them are in the room right now that every morning we wake up to a hundred billion dollars press release about this $7 trillion buildout. [00:07:56] Jay McBain: What’s interesting is indirect sales in our industry is growing by revenue. It increases every year, just not at the pace that this AI build out is happening direct with seven companies. But the reason we’re all here, and I think the core reason that Vince is building this community is this, you know, Microsoft forever has measured and been very vocal. [00:08:21] Jay McBain: About 96% of their deals have partners in them. Kind of who cares, who collects the money. We care about the moments, the 28 moments before the customer makes a purchase. We care about every 30 days forever, because two thirds of our industry, over $4 trillion now is subscription consumption based. Winning a customer today is only winning the first 30 days. [00:08:46] Jay McBain: We care about this cycle. We care about who surrounds our customer. So six years ago, I stood on a big stage and said, you know, we went through a decade of sales. You know, in 1999, you thought you were born to be a salesperson. You’re managing your territory with your gut. Well, a few years later, you were introduced to the science of selling. [00:09:07] Jay McBain: You know, 10 years later you thought as a marketer, you sit around a cocktail party joking with your friends, 50% of my marketing dollars are wasted. I just don’t know which 50%. Really funny. In 2009 until every 58-year-old CMO got replaced by a 38-year-old growth hacker. Coming in with Marketo and Eloqua and Pardot and HubSpot, and 15,505 as of yesterday, MarTech and iTech tools, ninjas in marketing, they wouldn’t let a nickel go through without measuring. [00:09:43] Jay McBain: Now we understand 96% of deals and partners that surround it. No deal is gonna be won or lost in this era without partnering effectively. So we had to have this decade of the ecosystem. One of the ways we’re tracking is by outsiders. You know, Salesforce every year publishes the state of sales and they’ve got, you know, the number one CRM in the world. [00:10:05] Jay McBain: So they get to go talk to all the CROs, all the salespeople in the world. And as of this year, a couple months ago, 94% of every salesperson in every industry in the world uses partners every single day. You wanna see what this number was six years ago. Also, 89% of salespeople around the world don’t think they’re going to club this year without partners. [00:10:29] Jay McBain: So this is a big moment for us, halfway through the decade ecosystem, but we’re only halfway through. We’re starting to understand now at a more granular level. What partnering means. It’s not theory, it’s not flywheels. It’s not really cute. McKinsey slides that we keep showing to our board saying how important partnering is. [00:10:51] Jay McBain: We’re trying to get to the very specific level of the 6.3 partners on average that surround the deal and what they’re doing. How their business model works, and that’s average if I’m working on a public sector deal. I was at a Red Hat conference yesterday talking sovereignty. If I’m in an enterprise or a large public sector deal, it’s north of 10 partners in the deal. [00:11:15] Jay McBain: So we’re starting to understand what used to be this, this, you know, you’ve been the fastest growing industry for 56 straight years. Every single professional services person in every industry has come in to join the fund. Over 90% of accountants are tech services firms. Over 90% of marketing agencies are tech services agencies. [00:11:36] Jay McBain: All of this 250,000 software companies, a million emerging comp tech companies, the half a million VAR that have been in that traditional channel. The managed service providers, all of these 20 different partner types, millions of companies, tens of millions of people competing for 6.3 spots. Around the customer. [00:11:58] Jay McBain: That’s it. Luckily, there’s 141 million global customers to compete for. There’s, there’s some open slots that you can go find, and that’s the point. Our industry never had our own Fortune 500. We always talk to, you know, these partners and GSIs are doing this and SI are doing that. And we never really had a view of capability and capacity or what our own TAM was inside of that partnering. [00:12:25] Jay McBain: And so we set out and we would’ve loved, you know, chat GPT or Gemini or Claude or any of those tools to do this. But there’s one problem in partnering with AI is that it doesn’t know one partner from the next. There’s a big digital sameness problem in our industry that every single partner, whether it’s Larry in the White van or Accenture, with 786,000 employees all say they do all things to all people all the time. [00:12:53] Jay McBain: 98% of them, 99% of them are private companies that don’t share their p and l. You can’t go into Microsoft’s LinkedIn system and find out how many employees, ’cause it’s a block system, it AI can’t see into it. So it just sees, and it’s a great pattern matching. Google, SEO can’t figure out who’s who, nor today can the large language models. [00:13:14] Jay McBain: ’cause all the things they’re trying to match, the transformers are trying to match. It all looks the same. Every tweet, every ebook, every website, every digital history looks the same. So this took us thousands of people hours across two years to do, to dig into every p and l to dig into every dollar of what they’re doing. [00:13:33] Jay McBain: But what was interesting is only a thousand partners in our industry do two thirds of all tech services. When you get into enterprise, it goes up to 80 to 90%. The partners in the middle, in Blue do more tech services. The 30 of them than the 970 partners in white on the outside, the 970 partners in White do more tech services than the next million combined. [00:14:03] Jay McBain: This is our industry in a nutshell. Every time we talk to a a vendor, every time we talk to a partner, every time we talk to a distributor, we’re now talking names, faces, and places. You you wanna talk sovereignty. Yesterday in Atlanta, 90% of sovereign conversations in public sector in the globe is handled by these companies here. [00:14:26] Jay McBain: Forget about how much you do with these partners today. You wanna chase the next column, which is the wallet share. And I was a channel chief for 17 years. I get the weekly report and I see a million dollar partner, another million dollar partner, sorted top to bottom. You don’t know which partners which, which of those million dollar partners is doing 1.2 million in your category. [00:14:46] Jay McBain: They deserve a baseball cap and a front row seat at your event as an MVP. The next partner right next to them is doing 10 million in your category. They’re only doing a million with you. ’cause customers are pulling them into it. Nine times outta 10. They’re leading with your competitor. So I don’t want that list anymore. [00:15:03] Jay McBain: I want the new list, which is showing me those $9 million opportunities. And I as a board member, as A CEO, as a CFO, as a CRO, I wanna see this list. And then I want to talk people, processes, programs, technology. What are we gonna do to go get our fair share of that 9 million? Where’s our lowest hanging fruit? [00:15:24] Jay McBain: How do we double our pipeline? How do we double the size of our company in three years? It’s all right here. Let’s have very specific conversations and move away from flywheels and move around from force multipliers and and things like that in partnering. Let’s figure out how this partner community is surrounded. [00:15:45] Jay McBain: What do 10 million people who have to be smart in front of their customers every single day, what do they read? Where do they go and who do they follow? It’s the law of a few. This is the old Malcolm Gladwell of tipping point 10 million people in the broader channel. A hundred percent of our TAM comes down to only a thousand watering holes. [00:16:08] Jay McBain: 12% of that entire audience. Doesn’t sound like a lot, but it’s over A million. People love podcasts. Number one way they learn the Joe Rogan effect. In our industry, there’s 121 podcasts. These are all public lists. You can go get on my LinkedIn newsletter on canals, oia. But there’s 121 podcasts that drive him forward. [00:16:28] Jay McBain: Really high up on that list, actually number one on the list is ultimate partner, Vince. That’s how I met. ’cause I asked people, 10 million people, you love this. You walk your dog, you drive to work, you listen to podcasts. I’m not the biggest podcast fan. It’s not number one on my list, but it’s number one on theirs. [00:16:44] Jay McBain: They say, you know, you gotta meet this guy, Vince. It’s unbelievable how great these podcasts are. They’re ultimate. [00:16:54] Jay McBain: Then I talked to Vince and said, but Vince, you know, 35% of your community, the 10 million people love to come to events like this one. The hallway conversations, the hotel lobby bar last night. This is what we love to do, especially post pandemic. It’s the number one way we learn. We learn from our peers, we learn from those around us, and, and the learn from the conversations we have here. [00:17:17] Jay McBain: We always remember these moments, you know, years and years later. There’s 352 choices. I’m going to five of them this week in five different cities. It’s a lot of coverage, but again, it’s a tighter li list of how people work. The magazine lists 106 of them associations like Conter. Now the GTIA peer groups, there’s 15 different spheres of influence, but only a thousand places. [00:17:43] Jay McBain: I could walk you through billionaire, after billionaire, after billionaire in this industry and show you how they did this. How did Arne Bellini at ConnectWise? How did Austin McCord at Datto, how did Nerdio become a unicorn? How did threat locker and huntress move away from 6,500 cyber companies and become unicorns over and over and over again? [00:18:05] Jay McBain: It’s only one slide. Unicorns and billionaires are made here, and a lot of people don’t get it. So walking away from Bellevue, a thousand partners, top down, a thousand watering holes, bottoms up. You’ve covered a hundred percent of your tam. You do it better than 10% of your competitor, 10% better than your competitors. [00:18:27] Jay McBain: You win. You carry that on your resume into the next company. You get a bigger job at a bigger pay scale. Let’s just walk through some examples. Cyber 91.7% of it goes through the channel. Huge channel audience. You know, if you’re in MarTech, it’s only 10%, but this one happens to be all channel, but that’s not the story. [00:18:48] Jay McBain: For every dollar that the 6,500 cyber companies are trying to close, there’s $2 in services. Plot twist, the products are grown at 11, the services are grown at 12.6. Your partners are growing faster than you are, and they will continue to for the next, at least five years, probably 10. So when I’m here, five years from now, you’ll hear in me talk about a three to one split in cyber and then a four to one split in cyber. [00:19:18] Jay McBain: Now, when we’re in Miami a couple days ago is CrowdStrike, they’re talking about a $7 and 5 cent multiplier, chasing that two to one up higher. You look at managed services. Here’s a fun story. Managed services. 82% of customers who are man, uh, outsourcing more this year than last year. 650 billion in size. [00:19:38] Jay McBain: This is bigger than the entire SaaS industry. Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot, 250,000. Others. This is bigger. It’s also bigger than all the Hyperscalers combined, not just AWS, Microsoft and Google, but Alibaba and Oracle and everybody down the list. This is a massive market also growing at double digits. [00:19:59] Jay McBain: So these are some big things and obviously we’re watching, you know, week in and week out, quarter in, quarter out, the Battle of Software and Battle of the Hyperscalers and things like that, and who’s growing at what pace and, and how partnering is connecting to all of this. You know, we watched a moment really early in the pandemic where Microsoft started growing faster than AWS and they haven’t stopped since 26 straight quarters. [00:20:27] Jay McBain: And you ask customers and say, you know, does Microsoft have a better product? And in most cases they say no. You know, AWS had a five year head start. Well, did they have a better price? Well, no, actually most cases Microsoft’s more expensive. Well, did did they have better promotion? Was their Super Bowl ad better? [00:20:44] Jay McBain: No, they’re both kind of crap. So you kind of ask the questions of what’s the only difference that could create growth above the leader in the market? Well, it’s place. More of the 6.3 partners are walking into those keyboard room meetings and drawing clouds up on the wall and labeling the Microsoft than they are AWS. [00:21:03] Jay McBain: Very simple. It’s never been about product. The best product in our industry has never won. And now the best way forward is that partnering moment, and this is the moment. So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book. And it could be the book like Kodak, they invented the product that ended up killing them. [00:21:26] Jay McBain: And it’s a woe is me story, but chapter one is always you blame the CEO. How could they not see those trends happening in 2026? How could they, you know, were they blind? Were they stuck in their own, you know, innovation chamber? Innovator’s dilemma, were they stuck in their own boardrooms? Why couldn’t they see? [00:21:46] Jay McBain: Well, chapter two, you, you blame the board. They have fiduciary responsibility, outsider view, and how could they not see it? But really, this is the future right here. If you take this slide and apply it 10 or 20 years from now to every failure and every success, these are the chapters of the book. Your buyer is now a millennial. [00:22:05] Jay McBain: As of last year, the 51% of our market is bought by people born after 1982. Different psychology, different behavior, different journey, different criteria, their integration. First buyers. The buy a product, 80% as good as the next one. If it works better in their environment. 94% of people won’t buy a car unless it has CarPlay or Android Auto. [00:22:26] Jay McBain: New Buyer. You have to be more integrated than your competitors. That’s a partnering story. The 6.3 partners. If you heard cyber, you need some great channel partnerships, but you need the other 5.3 partners as well, the consultants, the advisors, the designers, the architects, the implementers, the integrators, the manner service, all of the other partners. [00:22:44] Jay McBain: You need to know more of them than your competitors do, and have them label clouds with your name in them. You need better alliances. Even if you compete, you only compete in the morning. You’re best friends by the afternoon. You have to be tight with the hyperscalers, tight, with the big SaaS platforms, tight with cyber, tight with distribution, there are layers, seven layers to every deal. [00:23:04] Jay McBain: You gotta be tight in and have better alliances than your competitors. And then it all comes to the 28 moments, which I’m gonna end on, but the go to market of all of this, the co-selling, co-marketing, co-innovation, co-development, co keeping. This is it. Your product has to be good enough that somebody’s gonna renew it. [00:23:21] Jay McBain: Your Super Bowl has to be, you know, ad has to be good enough that people don’t, you know, shame you on social media. Your pricing has to be somewhere in a country mile of the bell curve of what the customer wants to pay. But successor failure is just here and platforms are synonymous with partnering. [00:23:40] Jay McBain: It’s our role now in the decade of the ecosystem to drive our companies forward. Marketplace. It’s probably the most predict, you know, great prediction we ever made. You know, growing at 82% compounded, it’s hard to predict ’cause it doubles almost every year. We were almost exact to the decimal point. Five years later now till 2030, we’re watching a second story, which is more interesting. [00:24:02] Jay McBain: If 96% of all deals have partners inside of them and there’s private offers and multi-partner offers and distributor sellers record all these funding mechanisms or services as a product. As of last week, over 50% of all deals in marketplaces now have partner funding. It means that while money changes hands differently, the respect and the recognition of what partners do is in the deal. [00:24:26] Jay McBain: We think that’s going to 59, but at some point, that’s gonna have to hit 96. ’cause to run the best programs, whether it’s an indirect sale, whether it’s a direct sale, whether it’s a marketplace deal, it doesn’t matter how money changes hands. What matters is we recognize the 6.3 partners. They’re not only making the deal happen bigger and faster, but renewing and enriching that every 30 days forever. [00:24:48] Jay McBain: When we watch, you know, billion dollar clubs and when we read all the press releases and all the hubbub about how fast this is growing and who, which companies are behind all this. When I’m quoted in some of these press releases, it’s because of this. You know, CrowdStrike, you know, brags are a billion dollars in a single year, but inside of that, they’re showing that 91% growth in marketplaces, which is pretty phenomenal for any company to almost double in size every single year. [00:25:17] Jay McBain: What’s more phenomenal is they’re growing the channel piece of it, 3548%. That green part of it is growing. Companies that understand platform and have people and processes and programs and technology to do it are winning. And they’re getting recognition and partners are starting to join the Billion Dollar Club who don’t sell a product, but are also winning at Extreme Scale. [00:25:44] Jay McBain: So talk about those partner 1000 and who are leaning in to win at this level. As well as everything changes, traditional billing moved into subscription models, moved into consumption models. Now we’re being tokenized to death multi it’s, it’s in this mode of micro consumption. There’s no chance there was little chance in subscription consumption that would be resold. [00:26:09] Jay McBain: You don’t buy Netflix from the cable guy in the white van. There’s zero chance when you’re buying tokens at a buck a piece that that’s going through any indirect sale. This continues to grow. Now the tectonic shifts is what happens when money changes hands differently. These old programs that we used to all write hundreds of different boxes, we checked every day on deal reg and trainings and all the other things are changing. [00:26:35] Jay McBain: To this, you’ll get these slides, by the way, in high res, inside of this now is the customer. For the first time ever, 45 years later, we have the customer in the middle of what we do, the 28 moments in green before they buy the seven layer stack and the partners inside it. The implementation. The integration, the managed services in a cycle that never ends, and two thirds of our industry. [00:26:55] Jay McBain: With the customer in the middle, we can now move money around to the different moments. It’s not all landing in front or backend margins or market development funds or new customer bonuses or spiffs. It’s landing where it needs to land. Over 400 companies now, pretty much led by Microsoft 400 companies are in a point system right now and 400 more. [00:27:18] Jay McBain: We’re working kind of behind the scenes to get that announced in the next 12 months. This is a total changeover in terms of how economics work and partners are yelling over half of us. I don’t care. Don’t call me a VAR anymore. Don’t call me an MSP. Don’t call me a regional system integrator. I do the consulting over half the time. [00:27:36] Jay McBain: I do the design, I do the implementations, I do the managed services, and 44% of us are vibe coding. On weekends. We’re not happy. Just on the services side. We wanna join the seven layer tech stack as well. These are partners growing faster than their vendors by understanding this cycle and where to show up and where the money is in ai. [00:27:56] Jay McBain: And the number one thing they’re asking for is not more leads, which they did for 45 years. The number one thing is now recognized for what I do. I’ve never just been a cash register. We’re completely now past this idea of a channel being a channel of distribution, and now a channel being this platform for the future. [00:28:16] Jay McBain: As we lay that on top of ai, the first couple of years of AI has really been consumer driven. The 95% failure rate that MIT reported last year is now 70%. That’s the failure to get from proof of concept to production. That 70 will be 50 by the summer we’re moving now in business, the maturity rates are going up at the end customer and in 88% of cases, that’s because of the channel. [00:28:43] Jay McBain: They’re working with partners. They’re not vibe coding themselves and working in little skunkwork groups. They’re working with partners to make it happen, and it now becomes the partner’s number one growth opportunity. I can grow at 11 or 12% in cyber every year. Compounded I can grow in 10% in managed services. [00:29:03] Jay McBain: You know, those are great double digit growth ’cause my customers are growing at 2.7% and I can go four x my customer, but I can go 10 x my customer if I have the right services built around ai. And this compounded growth rate and that big number in 2 20 32, 267 is what’s got those top 1000 partners obsessed. [00:29:25] Jay McBain: And your companies are leading with ai. Now you need to connect to those AI services. You need to get partners on this scale of growth. And they will be adding your name inside every cloud. They write on every whiteboard, but 82% of partners around the world, you know, we survey 25,000 of them aren’t ready, and they’re blaming vendors for not being ready, and they’re telling them exactly the workshops and the training that they need to get ready for this cycle. [00:29:53] Jay McBain: 82% of our entire partner, tens of millions of people, aren’t ready to grow at 35% and they need our help. Last thing I’ll say about AI is it’s the first time from client server to cloud, edge to cloud that it’s been segment driven. SMB alone has one, you know, six different segments, one to nine, 10 to 24, 25 to 49, et cetera. [00:30:18] Jay McBain: Mid-market into enterprise. No one that runs a restaurant is calling Jensen to buy a GPU to put next to the stove. No one’s calling Sam or Dario or anyone at Anthropic or OpenAI directly. They’re waiting. If you run a restaurant with all the people running around with tablets, you’ve invested in toast or square or clover or one of the platforms to run your business. [00:30:41] Jay McBain: A hundred different things. And you’re gonna wait for toast to work with a hyperscaler and build out the capabilities genetically. So when they see a spike in Uber Eats orders, they automatically place a food order and automatically change the staffing to deliver on it. That’s what the restaurant’s waiting for, and there’s no one calling and having a big a agent conversation. [00:31:03] Jay McBain: But even if you go into hundreds of people in medium sized business, every one of the vice presidents have their tech stack already built. I talked about the marketing person already, but the HR leader has one, and everybody’s got their seven layer stack. They’re not calling to buy a GPU and they’re not calling to, you know, bring in open AI directly or, or anthropic. [00:31:22] Jay McBain: They’re waiting for the platform they built to integrate together ag agenta capabilities. Everybody’s in wait mode up until enterprise and public, large public sector. So we are looking at this market and at 90% of that AI market is run by those thousand companies, and the rest of the millions of partners are helping in terms of how these businesses are gonna change at that level. [00:31:46] Jay McBain: Here’s where I end. You know, the 28 moments used to be a theory. It used to be a flywheel. How do we buy a car? [00:31:55] Vince Menzione: Well, we Google it, [00:31:57] Jay McBain: 81% of us now, 94% of us use large language models. We find out that there’s 365 brands of car. I’d have to test drive one every day of the year to get through them all. So we start narrowing these things down. [00:32:09] Jay McBain: We configure it. We put our rims on it, we color it. We download the invoice price. We download the backend rebates this month, whether I buy it in May or June, we find out what 5,000 people paid for our exact car within 50 miles of us. And then we don’t wanna go to the dealer because we know more than the salesperson, the manager ever will. [00:32:26] Jay McBain: We know what we’re gonna pay within, you know, dollars or cents. Just carvana the car. Hand me the keys. Let’s just forget the whole eight hour back and forth. I’ll get you a deal thing. I’m smarter than you in technology. Our customers are smarter than us, smarter than salespeople. That’s why 75% of millennials don’t wanna talk to a salesperson. [00:32:48] Jay McBain: They want to end digitally, and by the way, they’re not gonna send a fax after 28 digital moments. They’re gonna end on a digital marketplace. This is all demographics. It’s not hard to see where it’s going, but we’re getting into names, faces, places again. What if every dollar of your tam, the board, the CEO, runs around with their big multi-billion dollar number, they’re chasing? [00:33:09] Jay McBain: What if every single deal looks the exact same? This is a deal with AstraZeneca, A real deal, real customer spending millions of dollars. We know it starts in October, it ends in April. It’s a six month cycle. We see what they read, the MQ ls at the beginning. We see the sales demo moments. We see ISV, but we’ve never had the light blue boxes. [00:33:30] Jay McBain: What if we as a team could overlay the 6.3 partners in this deal? And when you find out a couple things. Here’s where I end. In December, five deals were one, three of them by NTT. The person at NTT probably coaches AstraZeneca’s, you know, kids’ soccer team. They probably have a cottage together at the lake. [00:33:50] Jay McBain: For the last 20 years, if the person at NTT worked at Deloitte, Deloitte would’ve run this deal. But Software One and Yash are both there, so we understand that when they were drawing clouds up on the wall in the boardroom in December, this deal was won and lost there. It was not won and lost at the point of sale. [00:34:09] Jay McBain: So what if you knew more about this and could see every dollar in your tam? You had an early warning system that this was happening. Two things jump out at this now that we’re in Bellevue. AWS was touched twice in this deal, directly in the marketing cycle and the sales cycle. AWS lost this deal. Here’s an example of Microsoft winning a deal with Microsoft never being touched. [00:34:34] Jay McBain: For some reason, NTT who won, who won AWS’s partner of the year a couple years ago led with Microsoft, so did Software one, Microsoft’s biggest reseller in Europe, and as did Yash, they all led with Microsoft and without Microsoft, knowing Microsoft took a multimillion dollar deal away from their competitors by winning in December. [00:34:53] Jay McBain: That’s one. Second. These partners didn’t just show up other than soccer and cottages. They didn’t show up in December. It went closed one in their CRM system. Back in the summer, August, September, we already knew AstraZeneca was in market, spending millions of dollars. We didn’t need them to read an ebook or go to an event to find that out. [00:35:17] Jay McBain: We knew it because it was closed one. They’re spending hundreds of thousands of dollars times five in December to know what to do at the end. This is an early warning system that’s better than any MQL, better than any SQL. And if you could give your company these level of view into their pipeline with an early warning system that I can work with those partners for months before they ever show up at the customer’s boardroom. [00:35:44] Jay McBain: This is it. Talk about 47% winners. This takes you from not only surviving the AI era to being a top five platform winner. Thank you very much. [00:36:01] Vince Menzione: Until next time, we’ll see you in person. Hopefully at our next event.

In this episode of Retail War Games, recorded live at the Retail Collective Summit on May 4–5, 2026, Skullcandy CEO Brian Garofalow breaks down the high-stakes reality of global retail expansion. Moving past lifestyle hype, Brian introduces his "home remodel rule," giving founders a blunt reality check on why international scaling routinely takes twice as long and costs three times as much as projected. He walks us through how Skullcandy uses real-time point-of-sale data to evaluate market size to the penny, while warning executives about the massive internal opportunity costs of dividing focus away from their core domestic market. We explore the hidden tactical barriers of global trade, from strict international battery compliance to navigating protectionist protocols like India's manufacturing mandates and MercadoLibre's platform dominance in Latin America. Brian also outlines the unique culture-building investments that keep Skullcandy authentic—such as paying for employee lift passes and reimbursing live concert tickets—ensuring his team genuinely lives the brand. Finally, he shares his personal transition from CMO to CEO, delivering a powerful lesson on learning to conduct the entire orchestra rather than trying to be the best violin player in the room.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sitting in a parking lot after leaving the bankruptcy attorney's office, $600,000 in debt written off, home gone, Galel Fajardo told himself no one would ever hire him again.Galel Fajardo is a business coach, digital marketing consultant, and fractional CMO with 23 years of entrepreneurial experience and a Master's in Performance Psychology. He specializes in helping high-performing entrepreneurs, especially those with ADHD, whose businesses look successful from the outside and feel like a prison from the inside. His clients have doubled their revenue, with one scaling from $2.5M to $10.1M in three years, not by working harder, but by building the right structure first. He coaches from the only credential that actually matters: he has lived every problem he teaches.What he learned through that experience, his ADHD diagnosis, and years of coaching shapes how he thinks about execution, delegation, and the internal stories that stall growth.This episode covers the specific frameworks Galel uses in his own business and with his clients.What We Cover:Why the systems that work in your 20s tend to fail once a business reaches real complexity and what to replace them withHow Galel uses AI as a ruthless critic rather than a yes-machine to pressure-test ideas before committing resourcesThe structural reason ADHD brains are strong activators but need an external check to finish and executeWhy transparency about ADHD with your team tends to improve delegation rather than undermine authorityHow Galel identifies the belief underneath an activation problem and works with clients to shift itConnect With Galel Fajardo Website: https://www.galel.com P.S. Losing work because the admin layer around your business can't keep up with you? Invisible Systems is a 90-day done-for-you sprint where I (Skye) extract the processes from your head, build the operating layer, and find the right person to run it. Six spots left at the founding price, book a call at https://www.unconventionalorganisation.com/

Quick SummaryIn this candid solo episode, Kelsey Reidel breaks down four mindset shifts she's observed over nearly a decade in business — distinctions that separate entrepreneurs who stay stuck from those who keep growing. Inspired by a morning hike and a Marco Polo conversation with two long-time entrepreneur friends, Kelsey shares real scenarios, personal stories, and honest reflections on what it actually takes to build a sustainable business.In This EpisodeWhy "junior" vs. "experienced" has nothing to do with how long you've been in businessThe real purpose of your first event, launch, or marketing experiment (hint: it's not profit)Why experienced entrepreneurs still slide into DMs — and why you should tooHow to turn every "no" into a source of intelligence rather than a source of shameThe emotional regulation strategies that keep seasoned entrepreneurs from spiraling when things go sidewaysKey TakeawaysYour first event is a research project, not a revenue event. Kelsey grew her events from 10 women in a free coffee shop to 80 women at a sold-out, fully sponsored venue — one small step at a time. Start with three people if you have to.The unscalable work is where the business actually gets built. No matter how big your email list, DMs, coffee chats, and personal follow-ups still move the needle. The most successful entrepreneurs never stop doing this work."No" means "not yet" — treat it like data. Every objection tells you something your messaging isn't addressing. Get curious instead of shutting down.One hard week isn't a business crisis. The experienced entrepreneur has systems to process difficult events without letting them derail the entire plan.You are your business's biggest cheerleader. The moment you start to believe it's not working, your revenue reflects it. Protect your confidence fiercely.Memorable Quotes"Hosting your first event is never about profiting on day one. It's about brand-building, visibility, relationship-building, and market research — all rolled into one.""The experienced entrepreneur never outgrows the unscalable stuff. They just get more intentional about it.""When people say no, it usually means 'not yet,' or 'I don't have the information I need.' Get curious — don't shut down."Resources MentionedKelsey's Website: KelseyReidl.comKelsey's Instagram: @KelseyReidlChicka Chicka Boom Boom by Bill Martin Jr. & John Archambault — Kelsey's go-to reminder that it's A to B, not A to ZMarco Polo app — Kelsey's favourite tool for voice-note conversations with business friendsRain or Shine event in Prince Edward County — July 17th (details on Kelsey's Instagram)About the HostKelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

Comment fait-on pour travailler seul ? Solopreneur. ça a des avantages mais ça a aussi pas mal de contraintes. Et notamment deux contraintes évidentes : le temps et l'argent. Dans cet épisode, je vous donne mes astuces pour développer un business avec peu de temps et peu de moyens.Points principaux :- Les réseaux sociaux servent principalement à la visibilité, pas aux ventes directes.- Le contenu long format renforce la crédibilité et attire du trafic.- Les newsletters favorisent la proximité et la confiance avec votre audience.- Les événements en ligne augmentent l'engagement direct et la conversion.- Les outils d'automatisation permettent de gagner du temps et de simplifier les processus.- L'intelligence artificielle peut considérablement améliorer la productivité des travailleurs solos.- Une gestion efficace du temps est essentielle pour réussir.- Prendre des pauses et du temps personnel est vital pour éviter l'épuisement.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

In this episode of the Social Proof Podcast, David Shands and Donni Wiggins have an honest conversation about accountability, discipline, success, relationships, and the promises we make to ourselves every day.The truth is, most people aren't failing because they lack information. They're failing because they aren't following through on what they already know.From entrepreneurship and personal growth to dating, leadership, and self-discipline, this episode challenges you to take a hard look at the habits, excuses, and decisions that may be holding you back.In this episode, we discuss:

To keep up in a changing market, are you building a responsive brand, or are you constantly playing catch-up?Agility requires more than just quick reactions; it demands a proactive understanding of evolving customer needs and emerging technologies. It also means building adaptable processes and systems that can flex with market demands.Today, we're going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we'll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive dynamics, and the transformative power of technologies like AI.To help me discuss this topic, I'd like to welcome JD Carter, Chief Strategy Officer at Vasion. JD, welcome to the show! About JD Carter JD Carter is the Chief Strategy Officer at Vasion. JD joined Vasion in 2013 as employee number five. A self-described “jack of all trades” executive, he has served during his tenure as the company's VP of sales, CMO, and chief experience officer. In his current role, he helps develop the company's strategy and works with his executive peers to drive performance across the organization. JD also oversees Vasion's mergers and acquisitions function and plays an active role in defining the culture and values by which the company operates. JD Carter on LinkedIn: https://www.linkedin.com/in/jdcarter/ ---------- Resources ---------- Vasion: https://www.vasion.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

I'm recording this from Bali, and I can feel something shifting in me.There is a version of this story that could sound like luck. Like I just happened to be able to take my family here for three months, work from beautiful cafes, go to the gym, get massages, swim with Leo every afternoon, and build a life that feels expansive and alive.But I need to be clear. This was never about luck.Everything I have created has come from a decision. A desire. A clear vision. A willingness to take inspired action before I knew every single step. I have had fears, doubts, and plenty of moments where I could have talked myself out of the life I wanted. But at some point, I stopped waiting for permission and chose to create it anyway.That is what this episode is really about. Not just Bali. Not just business. Not just AI or offers or systems. It is about what happens when you decide to live like the pilot of your own life.What You'll LearnWhy our second time in Bali feels completely different, and how preparation, support, and clarity changed everythingWhat it actually takes to create freedom, adventure, and intention, and why luck has nothing to do with itHow coaching, breathwork, rituals, and embodiment work have helped me reconnect with the bold, courageous version of myselfWhat is shifting inside my business, including new offers, old frameworks coming back to life, and a deeper body of work beginning to emergeHow I'm working alongside Josh as his fractional CMO, bringing AI education, workshops, and systems into the worldWhy I believe AI and talented humans can create an incredible partnershipKey TakeawaysThis life was built through decisions, not luck. If you want a different life, start by deciding it is available to you.Clarity makes everything easier. We came back to Bali knowing the visa process, the school, the rhythm, the support systems. When you know what works, you move with so much more ease.Support changes the whole experience. Freedom does not mean doing everything alone. It means setting up the right structure around you.Your Perfect Day is not a silly exercise. When you allow yourself to imagine how you actually want your life to feel, you begin to notice what needs to change.The next body of work is revealing itself. This season is about looking back at 16 plus years of work and asking what still feels alive, what needs to return, and what will serve my clients best now.ResourcesStart with my free Perfect Day exercise and workbook at lifepilot.co/perfect. This is one of the simplest but most powerful ways to get clear on what you actually want your life, business, energy, relationships, work, and everyday rhythm to look and feel like.Try the free Owaken Breathwork session on YouTube. It is a beautiful place to begin if you are craving more clarity, intuition, grounding, and connection back to yourself.If you want real accountability, life coaching, and a proven system to prioritize what matters most join the Legends ClubCome and connect with me on Instagram at @nataliesisson or find me on LinkedIn, Natalie Sisson. I would genuinely love to hear what part of this episode landed for you, what you are creating in your own life, or what you are ready to stop waiting for.And if you have been listening to The Life Pilot Podcast and getting value from it, I would be so grateful if you left a review on Spotify or Apple Podcasts.For the month of June, I'll be sending a little gift to listeners who leave a review and let me know. Think of it as a small thank you from me to you, filled with tools and resources to help you create more freedom in business and more adventure in life.A little reminder before you go: You do not need to wait for permission to create the life you want.You are the pilot. Make the move. Book the ticket. Launch the offer. Share the dream. Then go make it happen. Hosted on Acast. See acast.com/privacy for more information.

What happens when someone you admire does the exact thing they told everyone else not to do?In this episode of the Social Proof Podcast, David Shands and Donni Wiggins dive into one of the hottest debates in culture right now: Is it hypocrisy when successful people change their minds, or do they have the right to evolve?Using the recent Jay-Z conversation as a jumping-off point, they explore leadership, accountability, entrepreneurship, relationships, discipline, and the standards we hold ourselves—and others—to.They also tackle some thought-provoking "This or That" questions: