Podcasts about CMO

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the website. Key Takeaways:Many successful events are curated, smaller and regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. The world of the traditional funnel is gone. The buyer journey is much more user dependent. Buyers have more agency and the journey has become very fast. The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster. Quote: “In the last one year, we have experimented with at least 12 to 15 new tools, either for finding our prospects or distilling our signals or increasing productivity with AI, right? Some of them have worked. Some of them have failed miserably, just the nature of the business today. But fortunately, we are doing this going in all eyes wide open, right? We know that some of these things are just gonna work. Some of these things have, you know, they have a little bit of a longer runway that they need to give you the results you want. Some of these just don't work, right? So that's where the majority of the investments are focused on today.”Episode Timestamps: *(03:07) The Trust Tree: Finding every avenue to intercept prospects*(09:06) The Playbook: Consistency of messaging over time*(31:31) The Dust Up: Answer what marketing will do for other functions*(33:48) Quick Hits: Avi quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Avi Bhagtani on LinkedInLearn more about DigitateLearn more about Caspian Studios

Break out the butterfly clips, slap on those JNCOs, and frost those tips because this week on The FratChat Podcast, we're throwing it way back to the glorious fashion disasters of the 1990s! From tearaway pants to bucket hats, Carlos and CMo take a hilarious walk through a decade where every outfit looked like it lost a bet. Whether you were a skater, a raver, a wannabe boy band member, or just a kid trying not to trip in your Velcro shoes, this episode will hit you right in your nostalgic little heart, and probably make you question your childhood style choices. Plus, it's time for another edition of Not the Drag Queens, we dive into another edition of Emails From the Listeners and MORE! Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy

On this episode of The No Normal Show, we jump headfirst into HBO Max's brand whiplash and why identity confusion can be a slow burn for brand trust. Leaning into the theme of brand reputation with our new TheFuture of the CMO report in hand, Desirée, Chris, and Chief Communications Officer at BPD, Ryan Colaianni, highlight what it means to be a healthcare CMO's in 2025. Should CMOs stay in their marketing lane, or take the comms wheel and drive reputation, strategy, and even policy influence? The team gets into the tension between doing more and doing it well—and why the structure of the CMO's team might be the real power play. This episode is your roadmap to relevance. Tune in now.Download our latest report, The Future of the CMO.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Tune in to Time for A Reset"I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USAOn this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. What does it take to evolve a heritage brand without watering down its essence? On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn sits down with Ariela Nerubay, CMO of Jumex USA, to unpack how legacy brands can evolve without erasing what made them iconic. Drawing from decades of experience at brands like Disney and Walmart, Ariela shares how to turn first-party data, cultural nuance, and AI-powered segmentation into action. From multicultural marketing to message consistency, it's a masterclass in modernizing with purpose.Tune in to learn more about:How to evolve legacy brands while maintaining core customer loyaltyThe "Natural Extension" framework for successful brand innovation Why first-party data capabilities are crucial for modern CPG marketing successHow to authentically connect with multicultural audiencesThe importance of maintaining brand consistency across languages and channelsWhy direct consumer interaction and real-world experience remain critical for modern marketersHow to leverage AI and digital marketing for precise consumer segmentation The strategic approach to expanding distribution channels Ariela Nerubay is the Chief Marketing Officer at Jumex, where she leads brand growth and innovation initiatives across multiple product lines and market segments. With over 20 years of experience in multicultural marketing, she has held executive roles at prominent organizations including Walmart, Comcast, Allstate, Univision Communications, The Walt Disney Company, Fox Studios, and Sony Pictures. Her expertise spans multicultural consumer engagement, digital and data-driven marketing strategies. Beyond her corporate role, Ariela serves as an adjunct professor at USC's Marshall School of Business, teaching multicultural and digital marketing, and is a senior consultant at the Inclusive Leaders Group. Her achievements include receiving the Luminary Award from the National Association for Multi-Ethnicity in Communication and the Successful Latinas in Business Award.Support the show

Navigating the Modern Marketing Landscape with Rocket Fuel Labs' Amanda PattersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amanda Patterson, the founder and CEO of Rocket Fuel Labs. With a background as a seasoned marketing executive and a passion for music, Amanda shares actionable insights on fractional CMOs, AI-powered marketing, and how to scale growth-stage companies with strategy and creativity.From crafting brand narratives to embracing AI responsibly, Amanda reveals how early-stage companies can compete in a saturated marketplace—without sacrificing authenticity.The Strategic Power of Fractional CMOsAmanda launched Rocket Fuel Labs during the early days of COVID-19, initially supporting a portfolio of high-growth startups. Today, her firm delivers fractional CMO services that provide businesses with executive-level marketing leadership—without the cost or commitment of a full-time hire.She explains how many startups—particularly pre-Series A or B—don't yet need a full CMO but do need clear go-to-market strategies. Amanda's team fills that gap by conducting in-depth audits, crafting tailored roadmaps, and helping founders hit revenue goals faster. Unlike traditional agencies, Rocket Fuel Labs begins with business discovery, not a plug-and-play template.Josh and Amanda also explore the value of treating marketing like an investment—not a one-size-fits-all expense. From SEO to paid ads, Amanda emphasizes that strategy must lead execution.AI in Marketing: Enhance, Don't ReplaceAmanda has a clear stance on AI: it should augment creativity, not replace it. She regularly uses tools like ChatGPT to brainstorm headlines, summarize client calls, and accelerate workflows. But she cautions against relying too heavily on AI-generated content.She recalls the recent backlash around Coca-Cola's fully AI-created ad—a campaign that lacked the emotional nuance only human creatives can deliver. Her advice? Keep the human in the loop. Use AI to amplify your ideas, not automate your brand voice away.Amanda also touches on how AI is reshaping search behavior. With tools like Google's AI overviews impacting traditional SEO strategies, marketers must now prioritize intent-driven, bottom-funnel content. She encourages listeners to focus on quality, contextually relevant content rather than chasing rankings through volume alone.Music, Marketing, and Building Something MeaningfulOutside the boardroom, Amanda is a musician who performs alongside her teenage daughter in the live music capital of the world—Austin, Texas. Her artistic background influences her marketing work in a powerful way. Whether she's writing music or designing growth campaigns, she brings the same emphasis on storytelling, collaboration, and creativity.Amanda believes the best marketing combines data with soul. Her approach weaves analytical precision with emotional resonance—helping brands not only scale but connect.About Amanda PattersonAmanda Patterson is the founder and CEO of Rocket Fuel Labs. With over 15 years of experience leading growth for startups and publicly traded companies, Amanda has built a reputation for driving revenue through sharp strategy and storytelling. Her background includes serving as CMO, helping companies scale from zero to IPO, and working closely with top investors and founders. When she's not scaling businesses, Amanda performs music locally with her daughter in Austin, Texas.About Rocket Fuel LabsRocket Fuel Labs is a fractional CMO firm that provides strategic marketing leadership and...

In this episode, Caroline Carney, President of Behavioral Health and CMO at Magellan Health, discusses integrating behavioral and physical health, addressing social determinants, and expanding access through value-based and collaborative care models. She shares strategic insights on improving outcomes while navigating industry headwinds.

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.   In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.  Key Mistakes:  Mistake #1: Treating positioning as marketing-only  Mistake #2: Assuming sales will “get it” if you hand them positioning docs  Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch  How marketing can frame the problem so sales doesn't chase the wrong story  Why leading with your company history stalls momentum  What smart pitch sequencing sounds like in action

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/Today I have the pleasure to interview Ondar Tarlow Ondar Tarlow is a marketing pro with over 20 years of experience, known for blending data-driven strategies with creative storytelling to deliver results. He's mastered using AI to boost campaign performance and cut production time. As CMO at Kinecta Federal Credit Union and Pacific Premier Bank, he led campaigns that generated over $1.7 billion in product volume. Now consulting for motorsports, financial, and lifestyle brands, Ondar works with high-profile partners like the LA Chargers and Porsche, using his expertise in sponsorships to connect brands with the right audience. His love for motorsports and focus on precision drives his passion for high-performance teamwork.Connect with Ondar Tarlow Linkedin: linkedin.com/in/ondarWebsite: www.ondartarlow.comTo become a GTeX Member, Apply here:https://gtex.events/call -------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Think LinkedIn is the place to reach technical buyers?Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).We're talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You'll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.If you've ever uttered the words “we need more MQLs” while ignoring your company's meme game… this one's for you.

Discover the secrets behind scaling multimillion-dollar businesses as the founder of Skill for Impact shares his journey from Apple to marketing mastermind, helping top entrepreneurs achieve massive success.   In this episode of Sharkpreneur, Seth Greene speaks with Alessio Pieroni, the founder of Skill for Impact, who shares his journey from working at Apple to scaling a marketing agency that has helped entrepreneurs like Tony Robbins, Jordan Peterson, and Robert Kiyosaki achieve massive growth. With over a decade of experience, he led Mindvalley's expansion from $25 million to $75 million as CMO before launching his agency. Specializing in high-impact marketing strategies, he has masterminded successful webinars, challenges, and summits, including a book launch that became a New York Times bestseller with over 70,000 attendees.   Key Takeaways: → Learn how a career shift led to building a thriving marketing agency from the ground up. → Learn how funnels are used to scale businesses and achieve success without relying on referrals. → Discover the key elements that make webinars, challenges, and summits successful. → Find out how VIP upgrades boost conversions for high-ticket products. → Get insights into scaling from six-figure revenue to seven figures with tailored strategies.   Alessio Pieroni is a digital marketing consultant, expert, and speaker dedicated to scaling online education businesses from seven to eight figures. With over a decade of experience, he has helped generate more than $100 million in revenue for the companies he has worked with or consulted for. His expertise includes product marketing, growth marketing, data analytics, funnel marketing, and digital advertising. Alessio is known for creating high-impact content and campaigns that drive business growth. He is a firm believer in the power of online education to democratize learning and revolutionize the traditional education system. His work focuses on empowering businesses to achieve exceptional success through innovative digital marketing strategies.   Connect With Alessio: Alessio Pieroni Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we have Andrew Davies, the CMO of Paddle.In this episode, Andrew shares his experience tackling the "champagne problems" that SaaS companies face as they scale globally.We then discussed how Paddle repositioned itself through the merchant of record model and brought a legacy concept back into the spotlight.We wrapped up by discussing the company's strategic phases, the ProfitWell acquisition, and the challenges of narrowing ICP without losing growth momentum.Mentioned ResourcesPaddleProfitWellPrice IntelligentlyIdioOptimizelyChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Watch out documentary on the Future of the CMO from this link

Dry Eyes No More: The Revolutionary Drink Saving Your Vision Theeyedrink.com About the Guest(s): Dr. Roger Wu - Dr. Wu is an experienced optometrist who has been in private practice for over 25 years. He completed his Bachelor of Science in Biochemistry from Rutgers University and obtained his Doctorate in Optometry from the Pennsylvania College of Optometry. Leveraging his extensive experience in eye care and his passion for innovation, Dr. Wu has co-founded 20/20 Incorporated, dealing with eye health beverages. Jorge Olson - Olson is a beverage industry expert with over 20 years of experience. He has launched a plethora of beverages and has been instrumental in taking five companies public, raising over $100 million. He is the author of several business and marketing books, including "Build Your Beverage Empire." Olson serves as the CMO of 20/20 Incorporated, bringing his expertise to the forefront of eye-health functional beverages. Episode Summary: In this enlightening episode of The Chris Voss Show, Chris dives into a fascinating discussion with Dr. Roger Wu and Jorge Olson about the new venture by 20/20 Incorporated. The company has introduced a breakthrough product, the Eye Drink, a functional beverage scientifically formulated to address eye health for digital device users. This episode brings to light the burgeoning issue of digital eye strain affecting millions globally, and how this pioneering beverage proposes a convenient solution. Dr. Wu and Jorge Olson delve into a detailed conversation about the formulation and benefits of the Eye Drink, which targets dry eyes and macular health. The rise in digital device usage has led to an increase in eye-related issues, impacting individuals even at a younger age. The Eye Drink, backed by scientific research and designed to maintain eye health, becomes particularly relevant in this digital age. From insightful case studies to discussing the societal implications of prolonged screen usage, the guests provide listeners with in-depth knowledge and practical solutions to better eye health. Key Takeaways: The Eye Drink by 20/20 Incorporated is the world's first ready-to-drink functional beverage created specifically to aid in eye health for digital device users. Digital device usage has been linked to an increase in eye-related issues such as dry eyes and macular degeneration, affecting even younger populations. The beverage is based on the AREDS2 formulation, incorporating essential nutrients and Omega-3 to combat screen-induced eye problems. Both over-the-counter eye drops and prescription medications have limited efficacy, while the Eye Drink offers a convenient and scientifically-backed solution. Jorge Olson and Dr. Wu stress the importance of reducing screen time and investing in blue light filtering lenses to protect eye health further. Notable Quotes: "We know the cause of digital eye strain and are focused on developing an effective, scientifically-based solution." - Dr. Roger Wu "One bottle a day can help maintain your eye health if you spend two hours or more daily on a screen." - Jorge Olson "It's not just about solving a health problem; it's about addressing a massive social issue created by technology." - Jorge Olson "Our formulation is based on the large international study AREDS2 to ensure efficacy and support macular health." - Dr. Roger Wu "The Eye Drink is made to solve a societal problem, and our go-to-market strategy includes both wholesale distribution and direct from doctors' offices." - Jorge Olson Resources: Visit the Eye Drink website for more details and orders: theidrink.com Explore Jorge Olson's books such as "Build Your Beverage Empire". Follow Chris Voss for more episodes: Goodreads, LinkedIn, Facebook, TikTok. Embark on a journey to healthier eyes by listening to this full episode! Stay tuned for more innovative conversations and insightful stories on the Chris Voss Show.

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Is your GenAI stack bloated, scattered, or underused? You're not alone.  In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You'll also learn why Deep Research may be the most powerful feature you're not using.  Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work.  What You'll Learn  3 common GenAI mistakes marketers make—plus one just for CMOs  Why most teams only need one core tool (and which Nicole ranks highest)  How to use Deep Research to analyze competitors, build strategy, and repurpose content  Why great prompting starts with generous context and a clear goal  Want more? Catch the rest of the conversation on the CMO Huddles Hub YouTube channel or click here: https://www.youtube.com/watch?v=XbdXnseUK-U     For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This episode features an interview with Bruce Cleveland, author of the best-seller “Traversing the Traction Gap" and CEO of Traction Gap Partners, a Market Engineering advisory firm.In this episode, Bruce outlines why most startups fail and explains market engineering, a term he coined  to represent the ideas around category design. He shares insights into creating a category and what goes into startup success. Key Takeaways:Market engineering involves the ideas around category design or redefinition thought leadership to create a category.There are distinct advantages to being a category leader; the category leader generates about 76% of  all the profits from a category. While there is a first-mover advantage, there are also some associated challenges.Thought leadership is an essential component of creating a category. People want to be around peers they admire, so gathering the right people together leads to an eventual tipping point that makes it easier for a company to sell.Quote:  One of the reasons that you need to actively be involved in the thought leadership part of category creation is people wanna hang out with other people who they think are smart, who have some cool ideas. And that I think happens with companies as well. So eventually some companies kind of climb out of the morass, the cacophony of, fighting the marketing battle and begin to emerge as the thought leaders in those. And then they collectively gather more people and more people. And finally there's a tipping point where that company is perceived as the category leader. And so it becomes really easy for those companies to then sell more.Episode Timestamps: *(02:26) The Trust Tree: Traversing the Traction Gap *(07:31) The importance of category design*(26:05) Thought Leadership in category creation*(35:39) How to evaluate startupsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Bruce on LinkedInLearn more about Traction Gap Partners or Traversing the Traction GapLearn more about Caspian Studios

This week, we're diving headfirst into the wildest, weirdest, and most WTF 911 calls to ever hit the airwaves! We've got the most outrageous emergency calls that prove common sense is NOT universal. If you've ever felt dumb, just remember: someone out there dialed 911 because of these stories. S buckle up! These stories will have you questioning how humanity made it this far. Then in our "Not the Drag Queens!" segment, we break down a Florida news story where, spoiler alert, it was NOT the drag queens causing a scene. Find out who was behind the madness and why the media tried to spin it harder than a RuPaul runway reveal. PLUS! The sh*ttiest road rage story ever heard! It's news, it's chaos, it's The FratChat Podcast! Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy

Mentor Sessions Ep.013: Katie from Citizen X on Bitcoin, Second Passports, and Outmanoeuvring the State Buckle up for a high-stakes dive into the world of Bitcoin and sovereignty with Katie from Citizen X. A former Russian who fled escaped hyperinflation, Katie now arms Bitcoiners with the ultimate Plan B: second passports and residencies. She peels back the curtain on government overreach—think unrealized gains taxes, Bitcoin seizures, and creeping authoritarianism—and shows how the U.S., Canada, and UK are tightening the noose. From El Salvador's Bitcoin citizenship hack to Portugal's HODLer-friendly residency, this episode is your roadmap to protecting your stack and reclaiming your freedom. Want to know how Bitcoiners can stay one step ahead of the system? Hit play—this one's a game-changer. Chapters• 00:00:00:00 - Introduction• 00:01:25:04 - Katie's Flight from RussiaFrom hyperinflation to athletic scholarships, Katie shares her escape from Russia to the U.S. • 00:05:13:18 - Flag Theory 101Katie breaks down jurisdictional arbitrage—why Bitcoiners should stack passports like sats (start with Sovereign Individual). • 00:06:22:10 - Plan B Passport Joins Citizen XHow Katie's Plan B Passport merged with Citizen X to turbocharge options for Bitcoiners. • 00:12:37:01 - What Makes a Passport Strong?Visa-free travel, taxes, and extradition—Katie unpacks what “strong” really means for Bitcoiners. • 00:16:15:16 - Privacy Havens: Where to GoSwitzerland, Turkey, El Salvador—Katie reveals top spots for privacy and dodging Five Eyes data traps. • 00:19:04:02 - Why Bitcoiners Are Ditching Canada & UKCensorship, civil unrest, and hostile policies—Katie explains the exodus from these jurisdictions. • 00:30:08:14 - El Salvador: Bitcoin Citizenship FrontierZero Bitcoin tax and citizenship for ~10 BTC—Katie dives into El Salvador's HODLer paradise. • 00:35:01:01 - Portugal: Residency Without Selling SatsInvest in a Bitcoin-friendly fund for Portuguese residency—Katie's pro tip for families and HODLers. • 00:40:08:05 - Family vs. Solo BitcoinersAntigua for families, Latin America for solo HODLers—Katie's tailored relocation picks. • 00:42:44:09 - Extradition: How Safe Are You?Katie on state power: if they want you bad enough, they'll get you—here's how to lower the odds. • 00:45:14:12 - Katie's Bitcoin Origin StoryHyperinflation, bank freezes, and Mastering Bitcoin—Katie's path to Bitcoin enlightenment.About KatieKatie, ex-founder of Plan B Passport and now CMO at Citizen X• Website: Citizen X • Twitter: @PlanBPassportSchedule a Free Discovery Session with Nathan to fast-track your Bitcoin education and enhance your self-custody security: https://bitcoinmentor.io/?fluent-booking=calendar&host=nathan-1712797202&event=30min Struggling to explain Bitcoin to friends and family? Blockhunters - The Bitcoin Board Game makes it fun and simple. Visit blockhuntersgame.com and use code BTCMENTOR for 10% off to ignite Bitcoin curiosity today! FREE Bitcoin Book Giveaway: New to Bitcoin? Get Magic Internet Money by Jesse Berger FREE! Click here: bitcoinmentororange.com/magic-internet-money BOOK Private Sessions with Bitcoin Mentor: Master self-custody, hardware, multisig, Lightning, privacy, and more. Visit bitcoinmentor.io Subscribe to Mentor Sessions: Don't miss out—follow us on Twitter: BTC Sessions: @BTCsessions Nathan: @theBTCmentor Gary: @GaryLeeNYC Enjoyed this? Like, subscribe, and share! Watch our last episode with Nathan Law on Honk Kong's Fight for Freedom: https://youtu.be/-C3Xi2de3Vw#Bitcoin #SecondPassport #Residency #JurisdictionalArbitrage #TaxFreedom #Privacy #ElSalvador #Portugal #MentorSessions #BitcoinEducation #CitizenX #PlanBPassport #KatieTheRussian #Freedom #Podcast #CitizenshipByInvestment #GoldenVisa

In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value. Key Topics Covered: - Why Dawn shifted away from the traditional agency model - The hidden cost of offering strategy for free - How fractional CMO margins compare to agency work - The mindset shift from “favor” to paid value - Educating clients on what a fractional CMO actually does - The impact of AI on agency services and media buying - Playing at a higher level by stepping into the C-suite

The pace of retail transformation hasnever been faster—and Microsoft is at the heart of it. In this exclusive interview, Alex fromThe Retail Podcast sits down with Keith Mercier, Vice President ofWorldwide Retail & Consumer Goods at Microsoft. They explore:·How generative AI and copilots are reshaping the frontlineexperience·The myth of data readiness—and how to get unstuck frompilot purgatory·Why conversational commerce is the next battleground·The power of real-time decision-making from petabytes ofstore data·Where Microsoft is showing up in retail around the globe This is one of the most practical andvisionary conversations you'll hear about the future of retail. Whether you'rea CIO, CMO, or store operator—this is essential listening. 

Resilience and Marketing Mastery with Joshua Ramsey WHR 3.225: Navigating Business Growth with KPIs and Narrative Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Joshua Ramsey, a Fractional Chief Marketing Officer and founder of JRCMO. Joshua shares his inspiring journey from getting laid off 30 days before his wedding to building multiple successful businesses from home. He opens up about lessons learned from failure, the power of a personal narrative in marketing, and how setting clear KPIs can make or break your business growth. This episode is packed with RockStar Tips for anyone scaling their business the smart way. Who is Joshua Ramsey? Joshua Ramsey is a Fractional Chief Marketing Officer and the founder of JRCMO, a full-stack marketing agency. Since 2001, Joshua has executed over 80,000 marketing campaigns across the US. He helps business owners cut costs, streamline strategy, and increase ROI without the burden of hiring a full-time executive. With a passion for clarity, narrative, and measurable results, Joshua empowers entrepreneurs to market with purpose and precision. Connect with Joshua Ramsey Website: https://jrcmo.com Instagram: https://www.instagram.com/jrcmo_usa/ Facebook: https://www.facebook.com/JRcmo/ LinkedIn: https://www.linkedin.com/in/jrcmo/ TikTok: https://www.tiktok.com/@joshuaramseycmo?lang=en YouTube: https://www.youtube.com/@joshuaramseyfraccmo Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode 00:25 – Story of Success: Laid off before his wedding, now running four companies 04:00 – Lessons from Failure: Burnout and bankruptcy from growing too fast 07:15 – Rockstar Tip: Use your personal story as your USP 13:01 – Delegation through small team pods 16:39 – Setting and tracking KPIs to ensure accountability 25:26 – Test Before You Invest: Marketing smart on any budget 28:51 – Guest Solo: Joshua's narrative-driven approach to CMO consulting

No meio de tanta oferta, tanta conveniência e tanta gente disputando a nossa atenção, o que faz uma marca realmente se destacar no varejo hoje? Será que preço ainda é o principal fator de decisão… ou a experiência virou o novo diferencial? Neste Braincast Zip, a gente vai entender por que tratar o consumidor como sócio — e não só como comprador — tem feito toda a diferença. Conversamos com Claudia Vilhena, CMO do Sam’s Club e do Carrefour Varejo, pra um papo sobre comportamento, dados, curadoria, personalização e o futuro do varejo no Brasil. Como o brasileiro tem consumido, o que ele espera das marcas e por que experiências bem pensadas estão pesando mais do que nunca na decisão de compra. — ✳️ Torne-se membro e acesse cortes exclusivos, grupo no Telegram e episódios sem anúncios!

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert's recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More Topics in the bar today: Generative AI can enhance the creative process rather than just speed it up. The output of AI is less important than the thought process it encourages. AI is trained to agree, so we must prompt it to challenge our ideas. Epistemology helps us understand why we believe what we believe. Critical thinking is essential when using AI in creative processes. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's article - Gen AI Isn't Marketing's Best Intern — It's Something More Robert's podcast - This Old Marketing Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone wants to be in a category of one.   But until analysts acknowledge it, customers search for it, and competitors show up, it's not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand, Charles Groome of Biz2Credit, and Jakki Geiger to share their insights into building a category from scratch. In this episode: Bernd shares how Cornerstone moved beyond LMS into “workforce agility,” backed by acquisitions, analyst engagement, and full-team alignment.  Charles explains how Biz2Credit is carving out a new lane in FinTech by naming the problem and using familiar language to build demand.  Jakki outlines what separates true category creation from disruption, and why team-wide clarity is the hidden work that drives both.  Plus:  Why a real customer problem should shape your category narrative  How to bring analysts in without losing control of the story  What it takes to bring your team along when the category doesn't exist yet Tune in to learn how category creation starts, builds, and earns its place in the market!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today's marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you're leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John's 7 C's marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you're wrestling with a scattered marketing plan or simply looking to refine your company's image, you'll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth. THE BIG IDEA:  Marketing starts with clarity and knowing customers. KEY MOMENTS: [08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing QUESTIONS WE ANSWER What are the essential steps for creating a marketing plan for a landscaping business? How can landscaping companies identify their ideal customer profile? What are common marketing mistakes small businesses make? How do you build a strong brand identity in the landscaping industry? What is a fractional CMO and how can they help small businesses? What is the role of social media in recruiting employees for landscaping companies? What are the best marketing strategies for service-based businesses? How do marketing and sales work together in growing a business?  

In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments and achieving 2–3x higher ROAS compared to GA4, Adobe, and last-click models. Jeff unpacks why legacy attribution methods are broken and how Provalytics is redefining what accurate, validated, and privacy-compliant measurement looks like today.Whether you're a CMO, media strategist, or growth marketer, this is your roadmap to marketing performance in the age of AI and consumer privacy.

In this episode of Founder Talk, we sit down with Jim, founder of Revenue Task Force, to unpack the hidden tax incentives, energy rebates, and government-backed funding opportunities that most business owners never hear about—yet could save them tens to hundreds of thousands of dollars.Here's what you'll learn from Jim:✅ How the FICA Wellness Program can save your company $600–$800 per employee every year—while increasing employee take-home pay and providing free healthcare benefits.✅ Why most businesses leave major money on the table when installing solar panels, EV chargers, or replacing a roof—and how to capture those incentives.✅ How to access power company funding to upgrade your facility without tapping into your budget or showing it on your books.✅ How to use accelerated depreciation and tax credits to drastically reduce your tax burden.✅ Why most business owners miss these opportunities (and how to avoid being one of them).✅ How to shift your sales and marketing from logical arguments to emotional drivers that actually move people to buy.Whether you run a manufacturing facility, a commercial property, or a growing business with employees, this episode is packed with tangible, often-overlooked ways to reinvest in your company, boost margins, and turn infrastructure into a revenue-generating asset.Where to Find JimLinkedIn: https://www.linkedin.com/in/revenuetaskforce/Website: https://revenuetaskforce.comWant to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

with @kimbatronic @amandatylerj @clairekartWelcome to web3 with a16z. Since our show covers both tech trends and company building, today's topic is all about marketing — including differences between marketing in crypto and traditional tech.The conversation shares a candid look at what works — and what doesn't — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.Our experts are:... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).Timestamps(0:00) Introduction(1:41) The Role of Marketers(4:52) Tech Marketing vs. Crypto Marketing(6:34) Understanding the Core Audience(10:56) Marketing for Ethereum and Layer 2 Projects(16:09) The Role of Community Managers and Developer Relations(25:21) Token Launch Strategies(34:42) Building Founders' Profiles (Without Being Cringe)(38:53) How to Support Founders(40:55) When to Hire (43:05) Consultants vs. Agencies(46:08) Structuring a Marketing Team(48:27) Finding and Hiring Talent(50:36) Building an Editorial Content Operation(53:39) International Marketing Strategies(56:41) The Role of Events(1:01:48) Memes and Crypto Culture (1:04:57) ConclusionAs a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

Major League Baseball's CMO and the President of the Harlem Globetrotters join Leaders Content Director David Cushnan in New York on the fringes of 4se, SBJ's sport-meets-entertainment conference.MLB's Uzma Rawn Dowler explains how the league's MLB Life platform is at the heart of its growing activity on fashion, music, gaming, arts and entertainment, and how she's managing her role as the league's CMO and SVP, Global Partnerships.Harlem Globetrotters President Keith Dawkins shares how he's trying to turn the storied organisation, which celebrates its 100th anniversary next year, from a touring show into a ‘beloved global entertainment brand'.And Daniel Yaw-Miller, who writes about and observes everything going on at the intersection of sport, culture and fashion, reviews what he heard at 4se, including detail of the NFL's fashion strategy and the growing influence of the league's Fashion Editor Kyle Smith.

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Bronwen Foster-Butler, CMO at Finisterre, breaks down how the brand is growing without compromising its identity. We talk about their North American expansion, the tension between polished production and platform-native content, and why user-generated stories often outperform high-budget ads. Bronwen also shares how Finisterre uses a fictional “brand muse” to guide creative decisions, what they've learned about emotional storytelling in a data-driven world, and where she thinks AI fits (and doesn't) in outdoor marketing. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?   

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch.  In this episode, they discuss: Customer loyalty in the experience economy Five CMO considerations for customer loyalty Managing the brand gap Nurturing customer relationships Formalizing customer advocacy programs As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Customer Loyalty in the Experience Economy — the CMO's Perspective Get Your Buyers AMPED with our Customer Journey Back to Brand - Blog post Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Coming Back Again - Kings of Leon You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Draye Redfern was this week's guest on Success Profiles Radio. He is the Founder of Fractional CMO, helping 7 and 8-figure services companies stop wasting money on marketing and scaling with strategies that work. He talked about selling a company to Warren Buffett's Berkshire Hathaway, when it's appropriate to bring in a CMO to your business, what 7 and 8-figure clients look for in a consultant, using AI to move faster in business, and his book The Recession Survival Guide. In addition, we discussed his ANCHOR framework to apply to your marketing, why some entrepreneurs fail at scaling their businesses, why referrals and current customers are more profitable than finding new ones, using joint ventures to build a business, and why direct mail can still be very lucrative as a marketing tool. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also hear in on Spotify, Audible, iHeart, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality. Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Katherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing. The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight. Together, they explore how this approach helps businesses: Build high-performing campaigns under intense time constraints Cut through campaign chaos and internal delays Deliver strategic focus without sacrificing speed Align stakeholders quickly around a shared goal Create minimum viable campaigns (MVCs) that actually launch More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment. They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking. This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes. Key Takeaways: Why agile principles need evolution for modern marketing How 5-day sprints help teams go from messy ideas to market-ready campaigns The crucial role of stakeholder alignment and constrained planning How AI can complement (not replace) creative strategy How to build minimum viable campaigns with maximum impact Why fast isn't enough—campaigns must be focused and aligned Whether you're a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift's top source for demand generation.Key Takeaways:It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant. Quote:  ”Those that aren't taking risks are the ones taking risks, is the way I would look at this. Like we have to take risks -you know, it's gotten so noisy and some of the tried and true tactics like organic search, right, which is completely flipped on its head right now. Every CMO has a responsibility, anyone in marketing really, has a responsibility to really rethink the logic for what they're doing and take some risks.”Episode Timestamps: *(02:29) The Trust Tree: 10 years of CMO experience*(09:19) The Playbook: Answering your customers biggest questions*(38:24) The Dust Up: To create a category or not *(42:32) Quick Hits: Armen's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Armen on LinkedInLearn more about SiftLearn more about FibrLearn more about Caspian Studios

This week on The FratChat Podcast, we bring you The Florida Man Files—where logic takes a vacation and the Sunshine State brings the thunder (and a little bit of meth). We brought in Florida's own Ron Prendimano, the official FratChat ambassador of the Everglades, to defend the indefensible: real, unfiltered Florida Man stories. From gator-tossing at Wendy's to drunken lawnmower DUIs and impromptu GameStop heists with see-through masks, Ron hears these all for the first time—and tries, against all odds, to justify them. Can a man really be trapped in an unlocked closet for two days? Why yes, in Florida he can. And that's just the tip of the swamp. Plus, in FratChat News, we dive into a tale of consumer fraud when a man attempted to buy a Trump watch ended in epic eBay fail—because apparently, time scams when you're having fun. And in our signature segment Not the Drag Queens!, we tackle the latest case of outrage being directed entirely in the wrong direction. So grab your crime-pays t-shirt, hold onto your pizza, and tune in for an episode that proves, once again, Florida isn't just a place—it's a lifestyle. And possibly a court case waiting to happen. Its the FratChat Podcast! Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy

In this powerful episode, Casey sits down with Ben, a CMOx Accelerator member whose story is anything but ordinary. From shutting down an agency that no longer resonated with clients to becoming a high-performing, fully booked fractional CMO, Ben shares the pivotal mindset shifts, near-tragic car accident, and deep personal reflections that shaped his trajectory. You'll hear how he overcame limiting beliefs about success, leaned into strategy and leadership, and built a values-driven practice — even while recovering from a spinal fracture. This is an episode about resilience, reinvention, and redefining what it means to lead. Key Topics Covered: -Transition from a failing Drupal agency to a successful fractional CMO practice -Letting go of past professional identities and communities -Overcoming upper-limit beliefs around money and self-worth -Realizing value through strategy and leadership, not implementation -Recognizing the importance of community support and real conversations -Framing business success as a spiritual mission, not just financial gain  

In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, strategic perspective to how modern go-to-market teams win mindshare before buyers are ready to buy. They dive into “mindshare marketing,” the challenge of measuring brand ROI, and why most of your market isn't in-market—and why that's exactly where your attention should be. Kelly also shares her thoughts on video's role in building trust at scale, the problem with attribution models, the shifting role of SDRs, and the impact (and ethical complexity) of AI influencers. If you care about building long-term success in a noisy, AI-driven world, this one's packed with real talk and actionable insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhcheng/Check out the Goldcast Website: https://www.goldcast.io/

You've refreshed the website. You've posted to Instagram. You've sent the press release. And still… crickets.

This piece follows on from the previous interview with Manu Malbrian, but works as a standalone podcast. It is presented from the annual conference of the Society of Critical Care Medicine (SCCM), the largest non-profit medical organization dedicated to promoting excellence and consistency in the practice of critical care. Here our guest very kindly shares his personal experience of critical care, before the conversation moves into the patient experience in general. Presented by Desiree Chappell and Monty Mythen with their guest Manu Malbrain, CMO of Medaman, an initiative that seeks to optimize the use of data in hospitals, combined with a position as professor of Critical Care Research at the First Department of Anesthesiology and Intensive Therapy of the Medical University of Lublin in Poland. He is a co-founder and president of the International Fluid Academy (IFAD), the co-founder, past president, and current treasurer of the Abdominal Compartment Society (WSACS), author and co-author of more than 386 peer-reviewed articles, reviews, comments, editorials, book chapters, and books on abdominal compartment syndrome (ACS) and rational fluid use. His cumulative h-index is 63 on Scopus and 85 on GoogleScholar (with a total of 37000 citations). We mention WSACS | WSACS - and recommend it again here. You can find him here: https://twitter.com/manu_malbrain https://www.linkedin.com/in/manu-malbrain-53574313 The previous podcast, from which this piece follows on, is here: https://topmedtalk.libsyn.com/topmedtalks-to-manu-malbrain

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Responsible marketing, and its close cousin inclusive marketing are increasingly becoming a part of the fabric of the way in which good marketing is done. In a world where brands are working hard to grow, and capture and maintain market share -- it's more important now more than ever to practice marketing in a way that speaks to what today's evolved customer wants and needs from you. In this episode, I sat down once again with Lola Bakare, CMO advisor and author of the new book Responsible Marketing. We covered a lot of ground including what responsible marketing is, the core elements of it, why it works so well to build trust and loyalty with consumers, and of course, where brands are falling short. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Lola's book: www.responsiblemarketingbook.com Lola on LinkedIn: https://www.linkedin.com/in/makeitbewithlola/ Episode 72: Why brands should practice responsible marketing with Lola Bakare: https://inclusionandmarketing.com/ep-72-why-brands-should-practice-responsible-marketing-with-lola-bakare/

This one's for the marketers, brand builders, and business leaders still clinging to yesterday's playbook. In this high-energy keynote and raw Q&A from the POSSIBLE conference, I'm throwing punches—at outdated marketing models, bloated ad budgets, and the creative delusion plaguing our industry.We're in the Interest Media era now. Organic creative IS the strategy. If you're not over-investing in social content, you're being outflanked by companies that didn't exist a year ago.No more disguising bad creative with fat media buys. In 2025, if it doesn't hit organically, you don't spend a dollar promoting it. Period.

We're on the verge of summer, so you're probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She's the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue.Molson Coors traces its roots back to 1786, when John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal. Today, the company's portfolio includes Molson, of course, along with the Miller and Coors families of brands, and a wide range of other beverages, including Peroni, Madri, Pilsner Urquell, ZOA Energy, and Arnold Palmer Spiked.Sofia has been with Molson Coors for eight years and has served as CMO for about two and a half years. Prior to that, she spent six years at Maple Leaf Foods in Canada—where she met her husband—and nearly eight years at PepsiCo, working in both Canada and the U.S.Tune in for a conversation with a CMO who brings serious muscle to her marketing strategy!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.