Podcasts about CMO

In this episode Benji talks to Doug Bell , CMO at LeanData.   Discussed in this episode:  Why MQL/SQL shouldn't be the Holy Grail Improving prospect experience Content that converts

Get Your Customers to Refer Like Crazy Luke Acree, ReminderMedia   – The Sharkpreneur podcast with Seth Greene Episode 813 Luke Acree Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he's helped more than 100,000 entrepreneurs and small businesses grow their companies.  He's grown his own company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000's list of the Fasting Growing Companies in America four years  in a row. ReminderMedia's also been included on Philadelphia's Top 100 Places to Work.  Luke co-hosts a podcast with his CMO called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts. He's been featured in Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com. And he's a frequent guest on podcasts including SharkPreneur with Kevin Harrington and Seth Greene, Marketing Genius with Grant Wise, and Real Estate Rockstars.  Listen to this illuminating Sharkpreneur episode with Luke Acree about getting your customers to refer your business. Here are some of the beneficial topics covered on this week's show: - Why print has become more popular since the pandemic hit and is a great tool. - How people are starved for good quality content right now. - Why print can create an emotional impact with people and how they remember it longer. - How sending out a magazine can be better than using your business card. - Why business need relationship-based marketing and how to achieve that.   Connect with Luke: Guest Contact Info Twitter @ReminderMedia Instagram @remindermedia Facebook facebook.com/ReminderMedia LinkedIn linkedin.com/company/remindermedia Links Mentioned: remindermedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Im aktuellen Podcast spreche ich mit Henrik Roth, der als CMO bei neuroflash ein Tool anbietet, mit dem via Künstliche Intelligenz Texte oder Textpassagen verfasst werden können. Anders als damals mit Kai erhalten wir diesmal den direkten Blick von einem Tool-Anbieter. Wir lernen im Podcast, wie solche KI-Tools bei der Texterstellung unterstützend genutzt werden können. Wir sprechen über aktuelle Hürden und Szenarien, wie und in welchem Umfang eine KI bei der Gestaltung von Texten heutzutage helfen kann. Ersetzt die KI den Texter:in in den kommenden Jahren? Was ist hier realistisch und wie kann der Einsatz von Tools wie das von neuroflash helfen? Bitte besucht unseren Sponsor unter www.ikea.de/digitalesunternehmertum Weitere Infos zur Episode, alle Links und euer Feedback unter www.digitales-unternehmertum.de/398

Dr. George Ralls, Senior Vice President and CMO of OrlandoHealth, joined the podcast to talk about the medical workforce and integrating tech into the patient experience.

108: In WTF is Financial Independence Anyway, Matt Ruttenberg, founder of SureLI Insurance, joins host William Glass to discuss financial independence and how to achieve this mythic state as an entrepreneur. Matt became frustrated after only spending 7-hours with his kid and realizing that his work was impeding his ability to be happy. Matt shares how he mapped out financial independence and a way for him to take his knowledge in the financial services industry and translate that into a business that would support a more flexible lifestyle. Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com About Matt Ruttenberg: Matt is a Financial Entrepreneur, founder of SureLI Insurance, CMO and shareholder of Life, Inc. Retirement Services and 401k expert. He sold his financial planning practice of 15 years and now has dedicated his new ventures to the Financially Independent community helping entrepreneurs reach FIRE faster. LinkedIn: https://www.linkedin.com/in/mattruttenberg/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"! - 2 Ti. 3:12-17 To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Company: http://fringe.fi (Fringe Finance) Position: Marketing Director Social media: https://linkedin.com/in/shirokov-konstantin (Linkedin) https://twitter.com/konstant_crypto (Twitter) https://www.youtube.com/channel/UCVpeBcHYYlphACiGfT7ZMzQ (YouTube) A business developer with a background in working with DeFi, mobile development, financial and credit brokering, stablecoin lending, etc.  A marketing expert with experience in solving multiple business challenges by implementing integrated end-to-end business solutions, setting up multiple solutions from the existing codebase, and building up the entire marketing strategy. Commentary topics: IT, Internet, Telecom;  Cryptocurrency; Defi; NFT; Lending markets; Business Development; Marketing; Management; Career: Since 2013 and during the next 4 years, Konstantin has been the Head of Marketing Department at the Real estate agency of Moscow-Paris bank. Those days he has launched two new large spheres of activity — legal direction and loans secured by real estate. Konstantin has establish the company's long-term relationships with agencies and venues, which has reduced the advertising budget by 15%. In April 2017, Konstantin founded and led the StartUp project Podskazochnik — the new channel of advertising through suggestions of the Search Engines. For the year after that, Konstantin has been leading a marketing department at DataLight.me. By 2019, he established DataLight as a worldwide known brand «analytical company».  Since December 2019, Konstantin has boosted the product development processes at DSX Global as the company's CMO. In addition to building efficient and transparent working processes, he has conducted a solid market analysis and identified how product and design changes have influenced customers' behavior. thanks to him, DSX Global has partnered with the UK-based cryptocurrency exchange and Bloomberg Terminal. He has also boosted the product development processes by implementing a series of changes based on the customer's feedback. Konstantin has helped the company to become registered by the Financial Conduct Authority (FCA) in the UK. Starting in September 2020, Konstantin has been working closely with DeFi technologies. As a CMO at Bitrix, he has been leading the development and implementation of the marketing strategy for the DeFi wallet mobile app. Konstantin has started from scratch and onboarded the first 10K users with a focus on CIS geo. Later on, he became a Marketing Advisor at DigiShares, helping the company to implement a performance marketing strategy.  Currently, Konstatin simultaneously fulfills the roles of ​​Evangelist & Business Developer at Crypto Combat and Marketing Director at Fringe Finance. Being an official representative of Crypto Combat, he is responsible for the different kinds of communications activities, including participation in conferences, interviews, and communication with partners and investors. He is also developing and implementing the marketing strategy of the DeFi LendingBorrowing platform Fringe Finance. His responsibilities include leading the team of 3 & contractors, the introduction of the new content strategy, the organization of rebranding, and the Introduction of the new partnership communication approach. Education: 2018 — Management, Bachelor, Plekhanov Russian Economic University 2010 — Plekhanov Russian Economic University, Marketing, Master List of the podcasts & interviews: https://www.youtube.com/playlist?list=PL2s6HOYogx2M5U09tFvMHEd4RNnsSiUPy (https://www.youtube.com/playlist?list=PL2s6HOYogx2M5U09tFvMHEd4RNnsSiUPy) Published articles: ​​https://hackernoon.com/modern-conflicts-and-crypto-is-making-tradfi-and-cefi-irrelevant (https://hackernoon.com/modern-conflicts-and-crypto-is-making-tradfi-and-cefi-irrelevant) *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard

The Information Age: Using Data To Grow Your Firm   Welcome to episode 130 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Neil Goffman and Melanie Weires and they talk about how to use data to grow your law firm. Prior to becoming GrowPaths Chief Executive Officer, Neil Goffman served in leadership roles involving sales, marketing, and operations efforts at some of the world's largest software/IT companies including IBM Global Business Services and Wolters Kluwer. Most recently, Neal served as Vanguards Chief Operating Officer and facilitated a successful all-cash exit for $110M. A proven self-starter and problem-solver, he has also successfully launched and/or sold several software startups. Melanie Weires is the Business Intelligence and Implementation Analyst at GrowPath. She is responsible for assisting customers on their data migration and power BI reporting needs.  Before joining GrowPath, Melanie was the COO/CMO at a large multi-location, multi-state personal injury law firm where she integrated GrowPath as an overall end-to-end business system. Melanie strives to continuously improve customers' overall data, data strategy, and reporting through power BI reporting.  By having these goals in mind, she aims to deliver unparalleled value to law firms, by improving their workflow and business decisions.   What you'll learn about in this episode: Current trends in using data for law firms How GrowPath software can help your law firm Lessons law firms can learn from other industries How to implement your data for a winning strategy Improving reporting within your law firm Resources:  Website: www.growpath.com LinkedIn: https://www.linkedin.com/in/neal-goffman-584264/ Facebook: https://www.facebook.com/GoGrowPath/ Twitter: https://twitter.com/growpath?lang=en    

Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.Tune in to learn:How Jason's product marketing experience helps him in his current role (9:30)About the importance of simplification (18:55)About improving customer experience (29:30)What role AI is playing in marketing right now (39:55)Mentions:“$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”“Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Today we're going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I'd like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO's Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.

Unbeatable B2B brands are those that dare to be distinct. That's the theme of this episode with HubSpot CMO Kipp Bodnar, a differentiation pro who has been with the brand as it's grown into a global marketing behemoth with over 7K employees and an impressive reputation. Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it's working out for them and (2) the story behind HubSpot's first-ever global ad campaign with… Kathryn Hahn as a pirate!? Listening to this episode will give you an extra, fun boost to your day and hopefully inspire some bold moves for your business. No matter where you are in your brand or marketing journey. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"!- 2 Ti. 3:12-17To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"!- 2 Ti. 3:12-17To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Yoav Vilner is the CEO and founder of Walnut.io, the world's leading sales demo experience platform. Prior to founding Walnut, Yoav led a 600 client strong marketing company as CEO, was a founding CMO at an anti-bullying startup, and advices hundreds of startups in various accelerators worldwide. Yoav writes guest columns for CNBC, Forbes, Entrepreneur, Inc, theNextWeb and many more. In this episode, Yoav shares how to become a storyteller that will never bore a prospect again. For video snippets of this and other episodes, head to Sales Leadership United at patreon.com/salesleadershipunited.

Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world.—Thank you to our sponsors for making this episode possible:• Persona: https://withpersona.com/lenny• Stytch: https://stytch.com/• PostHog: https://posthog.com/lenny—In this episode, we cover:1) How did Elena go from an analyst at Safeway to Head of Product at Amplitude?2) What’s changing in B2B growth?3) What exactly is “product-led growth,” and how can you apply it at every stage of growth?4) How is PLG already transforming itself?5) Why do you need to be both product-led and sales-led?6) Why does PLG often get crushed when you move upmarket, and how do you avoid this?7) What it looks like when your PLG motion is dying.8) Why product-led is the future of sales.9) Why is freemium the way to go, over trial?10) Why should you hire internally for your first growth hire?—Where to find Elena:• LinkedIn: https://www.linkedin.com/in/elenaverna• Twitter: https://twitter.com/elenaverna Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"! - 2 Ti. 3:12-17 To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Maura Rivera is the Chief Marketing Officer at Qualified.com. She shares her amazing growth story from starting as an executive assistant to leading marketing at her company today. She also talks about how marketing and sales are changing to address shifts in the landscape and their initiatives to empower their sellers to meet these new challenges. Maura details how they read the digital body language of their buyers and the tools they use to have focused and personalized conversations with them. HIGHLIGHTS ● Growing from EA to CMO and the role of mentorship ● Marketing at Qualified and tweaking the narrative ● Digital body language and the rise of the anonymous buyer   QUOTES Maura: "I think enabling your sales team to shift their pitch a little bit to recognize the world around us is important. For instance, we just rolled out a new first called pitch deck and we are tweaking the narrative slightly to recognize the landscape around us and has your company been affected by any of this stuff? What are your priorities as you head into this new landscape?" Maura: "We're making sure that ROI stories, customer success stories, glowing customer reviews are kind of at the fingertips for all of our sellers so that they can really fold those into the discussions and then making sure that those assets are public-facing and discoverable as well across our website, across our social channels." Maura: "Our reps who have figured out the art of observing digital body language and having a thoughtful pounce, as we call it or greeting, we generate a ton of pipeline directly from our website. I would say over half of our pipeline comes from real-time website conversations using our own product."   Find out more about Maura in the link below: ● LinkedIn: https://www.linkedin.com/in/maura-rivera/   More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com   Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com   Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

We're discussing the Magic of Physician-Patient Collaboration with Dr. Danny Sands! In this episode of Faisel & Friends, we're covering Physicians as Magicians, taking better care with information technology, and empowering patients through participation.Co-founder of the Society for Participatory Medicine and CMO, Diameter Health - https://www.wbur.org/news/2018/01/12/participatory-medicineBeing a doctor is your calling because you couldn't imagine doing anything else. Let's talk about your career goals in medicine. Connect with us and tell us how you dream of practicing medicine. Want to learn more about how we do healthcare? Visit our resource center and check out how we are transforming healthcare. Don't forget to subscribe to ChenMed Rx to receive the latest news and articles from ChenMed.

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"!- 2 Ti. 3:12-17To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Estos son das difciles, das de apostasa para muchos. Cmo podemos PERMANECER FIRMES? Slo sobre la SEGURIDAD de la Palabra de Dios Y cmo podemos SABER si es realmente la Palabra de Dios? Aprenda numerosas pruebas de que la Biblia es "inspirada por Dios"!- 2 Ti. 3:12-17To support this ministry financially, visit: https://www.oneplace.com/donate/276/29

Our guest in this episode is Roy Osing, a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major data and internet company, his leadership and audacious ‘unheard-of ways' took the company from its early stage to $1 Billion in annual sales. He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series "BE DiFFERENT or be dead." In our conversation Roy talked to me about Strategic game planning focused on execution Hiring for culture via his Goosebump method Differentiating yourself through “only” rather than “best” Listen to the podcast to find out more.

Kevin Orosz is a High Performance Coach, Workshop & Retreat Facilitator, and Podcast Host. He is also a Performance Philosopher, Folk Psychologist, Spoken Word Poet, Public Speaker, Freestyle MC and Founder & CMO of lifestyle brand Mystic Misfit.Using his multidisciplinary approach, Kevin guides clients to break through all manner of limiting beliefs, outdated modalities, and constricting paradigms to uncover their unique story and live their soul's purpose. His main focus is where the mind, body, and soul meet, developing spiritual abilities by mastering the science of life through magical and radical mindset techniques.Kevin plays dangerously at the intersection of Eastern wisdom, modern psychology, philosophy, mysticism and neuroscience. He helps men and women develop practices that connect them deeper to their purpose and creativity.Follow Kevin on Instagram @kevinjoroszIf you're enjoying this podcast and haven't already, please leave a 5* rating and review. Every review helps us in reaching more men and changing more lives, so that 60 seconds it takes to leave us a positive review could really help someone in need. I appreciate your support of this podcast greatly!Follow me @billygartonjr across all platforms and let me know what you thought of today's episode.Share your favorite part on Instagram and tag me (I'll be sure to share)!

Some saw signs of capitulation when Bitcoin breached $20,000 and Ethereum slipped below $1,000 last weekend. BTC and ETH have rallied above those key psychological levels, but investors are still on tenterhooks amid a major repricing. Santiago Velez, co-founder and R&D division lead at Block Digital, and Mona El Isa, founder of Enzyme and CEO and founder of Avantgarde Finance, join Leslie Lamb, CMO of CoinFLEX and host of the Crypto Unstacked podcast to talk about the current state of crypto, the market as well as the industry. Santiago, Mona, and Leslie share ideas about how DeFi can be improved, debate whether USD Coin could soon overtake Tether in market cap terms, and assess the launch of a new ETF that allows investors to short Bitcoin. Have questions for the group? Drop them right here on the Exchange: https://exchange.realvision.com/discussion/11985. Learn more about your ad choices. Visit megaphone.fm/adchoices

To MQL, or not to MQL — that's the question plaguing the industry as marketers are faced with varying reports concerning the future of leads. While some organizations claim the lead is dead, other folks aren't so sure. Host Kelly Lindenau sat down with Jon Russo, B2BFusion's Founder and CMO, to discuss his take on the lead dilemma. Russo believes that, when adapted to modern B2B practices, MQLs are still a viable and beneficial component of marketers' arsenals. As Lindenau and Russo dive into the world of leads, the pair discuss: The probability/possibility of eliminating leads, along with the challenges marketers would face in phasing leads out;  The various factors giving leads a bad rep and making marketers consider elimination;  How marketers can enhance and modernize their lead generation efforts; and The latest trends in B2B technology and how Russo sees the space evolving. RELATED LINKS Access #B2BMX: NLA on-demand now Listen to Season 6, Episode 8  Register for the B2B Sales & Marketing Exchange in Boston 

As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team. Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we've develop a systematic process of how we integrate in those businesses. In today's episode, we'll discuss what you should do in your first 90 days as a new CMO. If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist. We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations. ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Has your agency struggled through tough times? Could you pivot quickly if necessary? Back in 2020 many businesses, including digital agencies, were scrambling to adapt during the covid pandemic. Today's guest got her agency to the other side and almost back at pre-pandemic revenue. To do that, she put together a series of guiding principles her agency team sticks by as they search for ways to carry on. She shares lessons on why building leaders and leveling up leads to amazing agency growth. Robin Blanchette is the founder and CEO of Norton Creative, an agency that specializes in the restaurant industry. With a niche like restaurant hospitality, her clients were particularly affected by the pandemic and subsequent lockdowns. Many in her situation tried different approached and found what worked for them. For her, it was 50% about diversifying and 50% digging deeper into her niche. In this episode, we'll discuss: How the pandemic affected her business. The principles that kept her team afloat. The importance of building leaders. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Choosing an Agency Niche Based on Experience and Passion Robin was not an agency person by nature. She worked for an agency once in her 20s and never wanted to do it again. She had a background on the client side so as CMO and Media Director got to work on all the pieces of running marketing for restaurants and developed a real love for that industry. Although she really enjoyed this work, she was also a single mother of small children. She was looking for something that would allow her to be more present in her kids' lives. She naïvely thought running her own company would allow her that time and the agency was born from the idea. Choosing a niche was a no-brainer because Robin already had a background in the restaurant industry. That's where her heart is and what she is drawn to. Could she sell other things if necessary? Yes, but that's where her expertise is and where she shines. Since then, they've worked with about 150 restaurant brands whether for projects or partnerships. Adapting Your Agency Model In a Downturned Economy In early 2020, most of Robin's clients were in the restaurant business and were closing due to the lockdowns. She had the worst week of her career as many clients couldn't pay. Many were laying off staff and even she had to let go of some employees. It was a tough time, but one of the things she remembers is everyone's level of compassion and understanding. Even laid-off employees understood the decision and Robin really felt a sense of community in those moments. Thankfully, not every client had to shut down; many changed their model to drive through and delivery and kept going. A lot of people used creative measures and figured out how to stay in business during those months. This helped Robin and her team stay afloat and keep fighting as well. Some may think the pandemic proves that choosing a niche could be a negative. And back in 2020, Jason advised mastermind members to dedicate 50% of their efforts to continue to support their industries and 50% of their resources to explore new industries that were thriving with the new events. For her part, Robin decided to go even deeper into the restaurant industry. They did a lot of pro bono work and provided support to their clients. They also did a ton of branding work for digital businesses, which they now continue to do for bigger brands. All in all, they did some work outside of their niche while also digging even deeper into their industry kept them afloat in these difficult times. 4 Guiding Principles for Getting the Agency Team Through Tough Times The pandemic was certainly a hard time for many businesses. Agency owners had to get creative and look for new opportunities to get their agency past these difficulties. Like many, Robin did think of shutting down at some point. After all, she didn't have to answer to shareholders. However, her team was looking to her for leadership. Inspired by them, she decided to not give up and figure out what was next for the agency. Everyone had to be focused and working, so she created these 4 guiding principles: Focus on what you can control. Don't waste time or energy on things you can't control. Instead of worrying about the unknowns, what do you know to be true and how can you use it to your benefit? Get comfortable getting uncomfortable. Every member of the team needs to be flexible and take on new tasks and truly be a team player, even when something is a little outside their comfort zone. Assume positive intent. The uncertainty of a health crisis and changing economy is unsettling but international positivity is the only way to get through it. Don't waste the crisis. Think about how to leverage the forced changes into ways of leveling up or renewing the business. Leveling Up & Building Leadership Robin's principles for the pandemic are values any agency owner can implement at any time. You don't need a global crisis for your team to understand the agency's mission, vision, and values. When you have guiding principles, your team feels empowered to make decisions that meet the guidelines you've established. Robin believes the measure of success for her guiding principles is the fact that the agency made it through and returned to their pre-pandemic revenue. Those principles helped not only to grow the agency but also to build leaders in the organization. Coming out of the pandemic also helped her commit to leveling up in every way. It's something her agency is applying to talent, and partners. She took this opportunity to turn into the best version of herself, which it's really something we should always strive to do. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.

Carl Loredo is the Chief Marketing Officer of The Wendy''s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"Carl has been at Wendy's for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children.This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The KickASK Podcast, where we teach everyday people how to transform their knowledge into income, unlock their true potential, and build the digital business of their dreams. The podcast is sponsored by The ASK Method Company, a 4-Time INC 5000 Fastest Growing Company from 2017-2021. The company teaches entrepreneurs how to build digital businesses using the power of QUIZ Funnels. Core services include live, virtual training and certification events and the ASK Method Coaching program. The organization currently serves clients on 5 continents and employs a team of nearly 80 people around the world. The KickASK Podcast is hosted by Trey Sheneman, CMO of The ASK Method Company and its sister technology company, Bucket.io. THE CART IS OPEN > >>Join the QUIZ Funnel Masterclass 3.0 and get over $40k in bonuses and our team will build your funnel for you! - Don't Delay as this Offer is only good through Sunday 6/26/2022 at Midnight PST> www.askmethod.com/quizfunnelmasterclass

Every scaling story is different and offers something valuable for the industry to learn from. The story of Superplay and Dice Dreams is no different. We had the privilege to sit down with Noam Banon, CMO of SuperPlay, to talk about how their game Dice Dreams was able to find success in the highly competitive mobile games market of today. And we were lucky to get Sumit Chandel from Google to join the conversation to talk about the way that game developers unlock growth with Firebase's wide set of tools - just like Superplay did. --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

Lawyers and firms have long struggled to find the right way to price their services.The hourly billing model focuses on the amount of time spent on a matter, project, or case. This can often lead to inefficiencies and frustration for the lawyer and the client. Value based pricing is an alternative that takes into account the value of the service being provided rather than simply the time spent. It means that lawyers and firms are paid based on the results they achieve for their clients.The incentive becomes focused on getting better results. Value-based pricing can also help build trust and improve communication between lawyers and clients.However, that doesn't make pricing or pricing conversations any easier. In this episode, we go into the rabbit hole of pricing.  SUBSCRIBE AND REVIEW:  iTunes // Spotify // Pocket Casts // StitcherSpecial thanks to Paul Stroka of LexFusion for making the introduction to Keith.Episode content Introduction and summary ➡ 1.24 Power of buyer ➡ 4.30 Power of supplier ➡ 7.34 Elastic economic market ➡ 9.42 Price discrimination ➡ 13.14 Client sophistication ➡ 17.08 Inflation and pricing for specialized services ➡ 23.46 The next service delivery model ➡ 31.04 Here are some of our favorite takeaways from the episode (edited to be reading-friendly).Value of workOne of the things that get ignored in discussions with clients or in the clients' calculus and how they determine what they're getting for the bills they're paying is that there's never a very accurate way of measuring the value that was captured from the services, and what the outcome was.It's always what was that bill? That bill is high. Maybe you bought a company, in an M&A scenario, that had subsidiaries or locations in highly regulated, highly risky territories - where there's a ton more work to be done. It's not an apples-to-apples kind of company. So you don't look at what I got for the price I paid? You're just saying the bills are higher now.Price discriminationAb: How do you demonstrate that we're going to charge you X, and it's worth more than X to you as an outcome?Keith: Price discrimination is the short answer to that. Not everything is worth the same amount. By nature, and this is not any judgment or me trying to take a position on the actual value or the value of the practitioners doing this kind of work. But by nature, there's a spectrum of complexity, and the stuff that's really complex on the highly complex side tends to be more scarce. There is a more scarce supply of people who can do it.On the opposite side, on a more commoditized side or the more routine side - it's not as complex, and there are more options to avail yourself of to do that work.Client sophistication - apply the scalpel, not the hatchetMy particular role is to ensure that the firm is as profitable as possible and that we're making our clients as happy as possible in terms of service delivery models and getting the outcomes they want.The conversation with the client depends on the level of sophistication:I'd say architecting and implementing some of those solutions depends on the sophistication that the client or the person on the buy-side has. There are only so many levers in this business in terms of what I can do. It's all about service delivery models and the underlying economics. This isn't astrophysics. There are not huge, massively complex data jobs in most cases (there are some benefits to that in different scenarios).There are a couple of levers on who's going to do the work and how much they have to do, what's the cheapest way to do it, and what the outcome will be. How do those things correlate (the price to the product)? Having those conversations with people that understand that better is important.I've worked with several legal operations groups where they have the knowledge, the understanding, and the sophistication. Still, there's a gap in the level of influence they have over the in-house attorneys...Different sides of the table, same challenges:We have very similar challenges - in-house and the law firm side - as it relates to getting the lawyers to understand the economics, the process, and to engage attorneys with it - to really adopt it. As opposed to, 'Yeah, but I'm skeptical of that because I don't understand it. So let's just do it the old way.'Next service delivery modelWhere can I get efficiencies out of technology? Which is a hugely growing market, that's going to be the new paradigm shift. It's going to be a much more dynamic service delivery model...Given that we've got a shortage of supply of people with the requisite skills to do a lot of this work and that's why we have to charge more. They [the attorneys] also have been working ridiculous man hours, and that's why we have to pay more for that. On top of that, there are obviously the mental health and quality of life concerns which is why a lot of people leave the workforce.I've been trying to make the case, and we work with our innovation group a lot, too, with several different teams internally to say: 'if you don't want people burnt out, you want them to have a better level of work-life balance and job satisfaction. Don't force them to brute force their way through everything all the time.'If you can get 30% more productivity out of the same people and let them sign off at seven or eight at night and use some tool that scales their productivity and delivers efficiencies then do it. You still get the same outcome, you just don't have to have as much input to have the same output.Resources mentioned Off The Clock Podcast Porter's Five Forces and a deeper look at Buyer Power

Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment. "As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler Destination Marketing Podcast Relic Agency The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Learn about the Mega Backdoor 401k, how to implement them in your company and save big...tax free. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings. Get Matt's help to set up your company's 401k plan to start saving tax free here >>> SIGN UP FOR OUR NEWSLETTER HERE!Over 17,200 listeners and counting EPISODE LINKS: Get your company's Mega Backdoor Roth 401k plan set up today >>> PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> Please Support this Podcast by checking out our Sponsors: A top podcast for entrepreneurs!

With a long history of leading marketing efforts at various financial organizations, Alice Milligan was named the chief marketing officer of Morgan Stanley in May 2021 in conjunction with the acquisition of E-Trade by Morgan Stanley. With an evolving brand strategy to meet the needs of a more expansive, diverse consumer base, Milligan is tasked with communicating an expanding set of capabilities to these new audiences and modernizing the brand for future growth. We are joined by Alice Milligan, the CMO of Morgan Stanley. Milligan discusses her career journey and the global brand strategy of Morgan Stanley. She also shares how data and analytics is the foundation for better marketing decisions. This episode of Banking Transformed is sponsored by mParticle.  mParticle believes that better decisions start with better data. Cleanse, visualize, and connect your customer data from any source or system to any API. Better data, better decisions, better outcomes. Visit mparticle.com for more.

This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020, where her team developed Livestorm's content strategy and visibility across Europe and North America. On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you're targeting, and why it's important to keep your recurring audience engaged. ---“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you're going to enter in and you're going to target.” - Marie Hillion, Head of Marketing, Livestorm ---Episode Timestamps:*(03:12) - Marie's role at Livestorm*(04:40) - Segment: Trust Tree*(09:27) - Segment: The Playbook*(11:51) - Translating your content*(15:18) - Boosting your video engagement score*(18:27) - Keeping your recurring audience engaged *(21:08) - Segment: The Dust Up*(23:45) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Marie on LinkedInConnect with Ian on LinkedInLearn more about Livestormwww.caspianstudios.com

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ryan Bowers of Marsh McLennan Agency, Amy Messano of Altair, Jennifer Houston of D-Wave Systems, Mandy Dhaliwal of Nutanix, and special guest Dan Gingiss. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

On this episode of The Marketer's Journey, I interview Cate Lochead, CMO at JumpCloud. As a marketing executive who is on their third CMO role to date, Cate has plenty of wisdom to share about juggling product growth and the marketing machine, balancing a channel investment with your direct investment, and much more. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Strike the right balance. Cate mentioned that as a software marketer, she fell in love with the challenge of striking a balance between the voice of the engineer and crafting messaging that will resonate with the consumer. With early-stage companies, marketers are challenged to transition the overall marketing narrative from the early positioning that's geared towards how the product was built, into a story that will convey exactly how it's going to change the world.Build a team you can trust. For Cate, one of her strengths as a marketer is being able to intuitively hire the strongest people for each role and delegate effectively so she can focus on her top priorities as CMO. Even though she's passionate about communications, she knew she had to let go of this particular role and instead hire a leader she trusted to take ownership over it.Put things into context. Cate commented that one of the most important skills she looks for in potential CMOs is the ability to contextualize the business. In other words, it's important to be able to understand the interconnectedness of the business overall by taking a birds-eye-view approach of all the operations.Learn more about JumpCloud here: https://jumpcloud.com/ Learn more about Cate here: https://www.linkedin.com/in/clochead/

PRIDE is in full swing and the guys are getting your playlist ready to be the life of the party, with CMO's definitive list of the 'Top 10 Songs for PRIDE!' PLUS! Carlos is in love with his back scratcher, the guys tell the story of Hepatightass, CMO looks like Brad Pitt, the guys share their cartoon doppelgängers and MORE! Get 20% OFF + Free Shipping on all MANSCAPED products with promo code FRATCHAT at MANSCAPED.com! The FratChat Podcast is part of the Bleav Network! Follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://Tiny.cc/FratChatPodcast Follow Carlos and CMO on Instagram! Carlos: http://Instagram.com/CarlosDoesTheWorld CMO: http://Instagram.com/Chris.Moore.Comedy

Welcome back to Laser Focused, brought to you by Velo3D! This show highlights the leaders who are changing the world with new design and innovations. This week CMO and brand disruptor at Velo3D, Renette Youssef, speaks with the Executive Director of the Carnegie Mellon University Manufacturing Futures Institute and Executive Director of the CMU NextManufacturing Center, Dr. Sandra DeVincent Wolf. Together they discuss Dr. DeVincent Wolf's passion for engineering and how she created such an influential career in the largely male-dominated industry, the importance of training as more companies adopt additive manufacturing, and the latest areas of research coming out of CMU. Plus, Renette and Sandra take a deep dive into materials, discuss how 3D printing is fueling innovation, and reflect on advice they'd give to young women considering careers in STEM fields. Follow UsTwitter @VELO3DMetalFacebook @velo3dInstagram @velo3dPresented by Velo3Dwww.velo3d.com

► How marketing keeps changing! Jessie Lizak is CMO at BDEX & she's also Podcast Host @ Whiskey Wednesday & Deconstructing Data!

#cmo #chiefmarketingofficer #investmentWhat is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.In this episode, we discuss:-- On aligning business priorities and marketing goals-- On the importance of thought leadership and content marketing-- On where Cognizant focuses its marketing investments-- On marketing measures, metrics, and KPIs-- On measuring marketing influence on sales and other areas-- On the importance of culture change in business transformation-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role-- On the importance of experiential marketing-- On using experiential marketing to build trust among customers and clients-- On account-based marketing (ABM) as the futureSubscribe to be notified of live shows: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022As CMO, Gaurav oversees all aspects of Cognizant's global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav's primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant's digital leadership, increases brand recognition and extends its competitive advantage in all market segments.Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.

Jon talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO. Brandi Starr is a marketing maven and author who brings two decades of experience into her role as the COO of Tegrita. A graduate of Penn State and the University of Phoenix, Brandi was recently named one of MartechExec's “50 Women You Need to Know in Martech”. She is a career strategist and speaker with an innate ability to leverage technology to drive success. Brandi was born with two teeth, ready to take a bite out of marketing and technology and chew through competition (#BornOverAchiever). Today, she resides in Atlanta, has a beautifully blended family of five children. When she's not making the magic happen, you can find Brandi on a plane, eating street tacos (#TacosAreLife), or spending time with her family. Rolly Keenan is a serial entrepreneur who splits his time between Chicago and Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 20 years of leading growth at the likes of LinkedIn, Oracle, Gallup and the US Olympic Volleyball Team. Graduating from Northwestern University's Kellogg School of Management, Rolly is a trained hostage negotiator who is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Brandi Starr and Rolly Keenan Website: http://revenuetakeover.com Twitter: https://twitter.com/revenuetakeover Instagram: https://www.instagram.com/revenuetakeover/ LinkedIn: https://www.linkedin.com/in/brandistarr/ Facebook: https://www.facebook.com/Revenuetakeover

This week we empower ourselves to find a connection to our soul and our own truth as we live our dreams. Shelley Paxton, Chief Soul Officer and author of Soulbbatical, joins us for a beautiful conversation about how learning to “surrender” is an important aspect of true success. Success in life should be measured from the inside, by listening to and following your soul. This conversation will begin to give us the tools we need that can lead to becoming successful versus being “success-empty”. Shelley Paxton spent 26 years as a highly regarded marketing and advertising executive stewarding some of the world's most iconic brands like Harley-Davidson, Visa, McDonald's, and AOL. In 2016 she walked away from the corporate world to nurture her soul and discover her purpose. She christened herself Chief Soul Officer and called the journey her Soulbbatical. It did more than change her life, it became her calling. In 2018, Shelley opened the doors of her own company with the mission to liberate the souls of leaders and organizations, by inspiring them to realize their greatest purpose and potential. Shelley's intention is to help her clients discover, as she did, a way of being that is aligned with their authentic self (soul) and deeply rooted in a commitment to living and leading courageously. As a certified professional coach, she works with individuals, entrepreneurs, and executives at Fortune 100 companies like Lowe's, Inc. and Mars, Inc.(4:50) What does surrender mean to Shelley and we begin our discussion around the power of it.(9:50) How can we embrace the idea of surrender without viewing it as a weakness or accepting defeat?(13:12) How does Shelley help people to embrace the idea of trust & surrender? She shared with us her own journey to learning how to embrace it.(22:00) We discuss about how to “dance with fear”, leaning into it so you can learn to control it.(28:40) What expressions/mantras has Shelley found herself embracing more often than others?(35:00) How do Shelley's old identities (like CMO at Harley) find their way into her current one as Chief Soul Officer?(44:50) A discussion about understanding who you are, at your core, and learn to love what you discover.(49:30) Chatting about “becoming Shelley Paxton” and talk about her successes and what the future holds for Soulbattical.Connect with Shelley Paxtonhttps://soulbbatical.com/Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Today we are with the insanely talented and inspirational, Kerri Wise, CMO of AutoFi, Co-Founder of the Women of Color Automotive Network (WOCAN), and mom of two! In this episode Kerri shares with us the steps she took to find her own, unique leadership style as she climbed the corporate ladder, and how being her authentic self helped turbocharge her career. We also discuss the important work she is doing in the space to bring women of color's voices and opinions to the forefront of the industry and the deep sense of responsibility she feels in regard to being one of the public faces of this movement. And finally, we round the episode out with her secret to keeping it all together at work and at home. Kerri is as authentic as they come and if you don't know her yet, you will want to rush right out and meet her after our episode! --- Send in a voice message: https://anchor.fm/laurie-halter/message

In this episode, Coach P speaks with Robert Sherman, the C0-Founder and CMO of Iron Neck. During the conversation, Robert shares his background, the origins of Iron Neck, the benefits of using his product and living in the pursuit of your passions. Robert loves what he does, and his product, Iron Neck, allows him to help people live happier and healthier lives. You can check out more about Iron Neck at the link below. Iron Neck Training | Neck Exercise Machine & Strengthening Equipment (iron-neck.com) *Be sure to use the code CHADP for a 15% discount off Iron Neck.  *** If you enjoy Coach P's Perspective Podcast, please consider doing a few things:   Subscribe and then give it a 5-star rating on Apple Podcast. Write an awesome review of what you love about the show. Please share the episode on your social media pages.    Thank You, and much love! *** You can purchase Coach P's best-selling book, “Game Changing Moves” HERE. *** Be sure to connect with Coach P on his Website and Social Media for more inspirational messages:  Website:  https://coachchadparks.com/ Instagram: https://www.instagram.com/coachchadparks/  Facebook: https://www.facebook.com/coachchadparks/ Link Tree: https://linktr.ee/coachchadparks Sponsor: MANSCAPED™ Official US website | Home Of The Lawn Mower® 4.0 | MANSCAPED US (Use the code COACHP20 for a 20% discount on all Manscaped products.)  *** Are you interested in having your company featured on the podcast? Please e-mail Coach Chad Parks at coachchadparks@gmail.com *** Intro music by Gerald Gray, aka Twish Foaves. You can follow Twish Foaves at: Instagram: https://www.instagram.com/twishfoaves/ Facebook: https://www.facebook.com/ChristStillLives Music: https://www.reverbnation.com/twishfoaves https://open.spotify.com/artist/0ihETkx53RJujUl0nXg3gh?si=fgst7mo0TVyHZdETIoTk4g *** Champion Athletes Nutrition Website: http://champion-athletes.com/ Phone: 1-800-324-1447 https://www.instagram.com/championathletes Receive $50 off your initial program with the code: COACH P *** Get a Strong and Healthy Neck! Iron Neck Training | Neck Exercise Machine & Strengthening Equipment (iron-neck.com) Use the code CHADP for a 15% discount.  *** Do you like shoes? Check out my friends over at Flux Footwear! https://fluxfootwear.com/?rfsn=6411829.f9ad23 Use the code COACHP10 for a 10% discount.  *** Check out Boston Scally at: https://www.bostonscally.com/ (Use the code COACHP to receive 15% off of your order) *** Check out Terra Grappl'r at: Click here to get your Terra Grappl'r shoes (Use the code COACHCP10 to receive $10 off of your order)  *** Check out my friends at Forever Fathers at: HOME | FOREVER FATHERS Check out the Lane Frost Brand at: https://lanefrost.com/ https://www.instagram.com/lanefrostbrand/  https://www.facebook.com/lanefrost89/ *** Want to be a high-performance athlete/human being? Start with your nutrition! See my favorite nutrition products below: Alovéa — Do Health Different (myalovea.com) https://proceller8.com/coachchadparks https://wellbuiltsupplements.com/discount/wellbuiltcp (use the code “wellbuiltcp” for a 15% discount) https://badathletics.com/ (use the code “badchad” for a 10% discount)  

There are countless ways to value a business. But the mistakes people make are almost always the same.Here are some common exit strategy pitfalls to keep in mind:It's not about you: The people that are buying your business are buying it because they think it can be valuable for THEM. When exiting, appeal to the buyer's interest.Your business is not your baby: Your children are your babies. The business is just a project you work on. Never get too attached, otherwise, you might miss on a good offer.Wanna hear more tips on how to exit your business in the right and least painful way possible? Check out my interview with award-winning business coach Christine Nicholson on episode 139 of the Business Growth Accelerator Show!Here's what Christine and I covered on the show:

This episode features Dr. Richard Riggs, Senior Vice President of Medical Affairs and CMO of Cedars-Sinai. Here, he joined the podcast to talk about lessons learned during the pandemic, capacity issues and virtual care.

“Let's be wrong sooner because we'll learn from it - move on and take on challenges in a very different way.” This Pride Month, we wanted to replay a few conversations with past LGBTQIA+ guest on this P&G Alumni Podcast. Jay Sethi is the CMO of Diageo Beer Company and Senior Vice President of Diageo's Convenience Category. In addition to leading and executing for three of Diageo's business units, Jay has a strong passion for inclusion and diversity and was instrumental in creating the “Love Wins” campaign for the Smirnoff brand in partnership with the Human Rights Campaign (HRC) celebrating love and acceptance. Prior to Diageo, Jay worked at Procter & Gamble as the Director of North America COVERGIRL, returning the brand to growth through new and exciting partnerships, including the NFL and The Hunger Games movie franchise. Jay is known as an innovative marketer and has received numerous awards, including a “40 under 40” Marketing Leadership Award from Advertising Age. Jay graduated from The University of Chicago and previously worked in the world of Chicago politics with roles in the U.S. Senate and top political campaigns. Jay is fluent in Spanish and is proudly multicultural as a Mexican and Indian American. You'll enjoy this candid conversation about how to be more thoughtful - and intentional about using your skillset to have an impact in and beyond work, because there are many actionable steps anyone can take to be more open and inclusive in business, and life.

We tap in with Co-Founder & CMO of the Oakland Roots/Oakland Soul Soccer club.  The club was formed in 2018 by a group of Oakland natives.  In 2021, the club joined the second division USL Championship and has taken fire through success on the field and top quality team merchandise.For More Bridge to Bridge Podcast visit www.bridgetobridgesf.com

On this episode of Lochhead on Marketing, let's talk about how to use category design thinking to drive short term revenue. We talked a lot about what to do in a recession on our last episode, and on this episode, we're going deep on a very specific topic, about how to make the cash register sing immediately. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Short Term Category Design One of the things that we hear about category design is category design is too expensive. Only big companies can design categories, or it takes too long it takes six to 10 years to build a category, we need revenue now. But the truth is that category design can drive revenue for you in the next immediate term days or weeks if you take a category science approach. As we talked about on the last episode, most companies in a downturn compete harder and harder for demand existing demand that is falling. And it's like fighting for the falling demand knife and cutting yourself into shreds. Category design is distinct from Legacy approaches to marketing is actually the cheapest, fastest way to make the cash register sing. Things to Consider What I'm about to share with you is work that call Eddie and I are currently in the process of helping a legendary b2c tech company who is scaling at over 100% a year. In spite of that, they wanted to get really focused, particularly with the economy doing what it's doing on how to continue their triple digit plus growth. First, it starts with an understanding of super consumers. The general idea is that a very small number of consumers, customers, clients, readers, you know, consumers of any kind customers of any kind, typically 10% or less are the ones that are on the bleeding edge of what makes a category go. They're super influential. They're super committed to the category and typically to the brand leader in that category. They also tend to drive a lot of innovation; they also tend to be the ones that evangelize the loudest. So the first step is knowing your super consumers, and observing them. This leads to the second point, which is a genius insight from Eddie, is that a super of one is a super of nine. That is to say, people who are passionate about something, tend to be passionate about several things. So what are the adjacencies that the Supers might also love? There's a whole bunch of categories that they might be interested in. To learn more about how to drive short term revenue through category design, download and listen to this episode. Bio Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”Tune in to learn:How much should you rely on metrics? (6:50) Grant's journey into marketing (11:15) Grant's advice on how to scale (20:50)Mentions:“The Five C's of Marketing with Emburse's Grant Johnson”: on the Marketing Today podcast.Grant's Company Bio on the Emburse Leadership PageMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for  The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments