Podcasts about CMO

This week on FratChat, we dive headfirst into the newly released Epstein Files and unpack why this document dump is setting off alarm bells across politics, business, and media. We break down the most shocking revelations so far. From evidence suggesting a far-reaching sex trafficking operation including redacted co-conspirators, international recruitment efforts, and how multiple high-profile figures appear to have rewritten their own histories once the truth started leaking out. This episode isn't about conspiracies for clicks. It's about patterns, documents, and why the phrase “the call is coming from inside the house” has never felt more accurate. Outside the files, we still keep things classic FratChat. We answer listener emails ranging from “Did Epstein kill himself?” to a Valentine's Day relationship curveball involving an open-relationship ultimatum. In news, we cover the Olympic Village running through 10,000 condoms in three days, the death of the infamous “anti-sex” cardboard beds, and why Grindr had to step in for athlete safety. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instead of following trends, Satisfy chooses to build a brand that's different. Daniel said it best: “The easiest way to do something quite different is to not look at anything at all.”In a landscape where brands benchmark competitors and chase fleeting trends, Satisfy focuses on culture. They hire for it before skill, treat customers as guests, and think in decades rather than moments.This philosophy shines through in the Satisfy Pro Team. It's not just a sponsorship roster, but a reflection of the brand's commitment to process and discipline. The key takeaway: Most brands chase relevance, but Satisfy builds consistency. They react to culture, while Satisfy hires for it. They aim for long-term impact, not short-term hype.This conversation is a masterclass in long-term brand strategy and the discipline of saying no.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/CRUMwdDoj5o

Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision with cultural intelligence gained from 12 years working abroad. She reveals the "freedom within a framework" approach that lets KitKat succeed in 14 countries, the cultural intelligence model that prevents costly missteps like Airbnb's China exit, and how trust-building requires shared values, honest communication, and consistent promise delivery across every market.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Audio roundup of selected biopharma industry content from Scrip over the business week ended February 13, 2026. This episode was produced with the help of AI text-to-voice and voice emulation tools. This time – Scrip Asks on R&D Innovation; Bayer's “paradigm-changing” stroke results; AstraZeneca's precision oncology approach; Gilead's CMO reflects on pipeline; and India's pharma chiefs on driving innovation. Story links: https://insights.citeline.com/scrip/podcasts/scrips-five-must-know-things/quick-listen-scrips-five-must-know-things-EP6IJB43CRG7XBFEWVVN7V3FXE/ Playlist: soundcloud.com/citelinesounds/sets/scrips-five-must-know-things

Les dés sont pipés. La représentation que l'on a de l'entrepreneuriat n'est pas en ligne avec ce que l'on vit quand on entreprend. Dans cet épisode, je vous donne ma vision du succès.Autres épisodes qui pourraient vous plaire : Pourquoi rester solopreneur ?Solopreneur nouvel eldorado ?Comment allier plaisir et succès avec Edgar Grospiron---------------

O que podemos aprender com o CMO da Meta? Neste episódio compartilho algumas das grandes ideias que encontrei nesta leitura, espero que gostem! Compre esse livro com desconto aqui: https://amzn.to/4qA3jx1

The Deal You Never Knew Existed. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this deep dive, Jay McBain reveals the harsh reality of the “28 Moments” in a modern B2B buying journey, using a multi-million dollar SAP deal at AstraZeneca as a wake-up call for vendors. He explains how traditional marketing leads are failing in the “decade of the ecosystem,” where trusted partners like NTT and SoftwareOne are winning deals in “light blue” partnership moments months before a customer ever downloads an ebook. If you aren’t visible in the seven-layer stack or collaborating with the partners who hold the customer’s trust, you aren’t just losing the deal—you're losing the entire market. https://youtu.be/NO-P6X2dTAo?si=8e_sVesqvwaC0M-E Key Takeaways Most vendors lose major deals without ever knowing a transaction was even taking place. The average considered purchase involves 28 distinct moments of research and influence before a sale. Trusted partners often close the deal in the “middle moments” months before the money is actually spent. Traditional marketing leads (MQLs) are often too “flimsy” compared to deep partner-led relationships. Winning in the ecosystem requires being part of a “seven-layer stack” of integrated technology and services. Data-sharing platforms like Crossbeam and Workspan are now essential to seeing the “invisible” pipeline. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: 28 Moments, Jay McBain, Ecosystem Strategy, AstraZeneca SAP Deal, Seven Layer Stack, B2B Buying Journey, Partner Ecosystem, NTT, SoftwareOne, Channel Strategy, Buyer Intent, Informa TechTarget, Collaborative Selling, Crossbeam, Partner Tap, Workspan, Marketplace Tracking, Co-selling, Tech Integration, Revenue Architecture, Pipeline Growth, Trusted Advisor, Digital Transformation, SAP Optimization, Microsoft AWS Competition. Transcript: [00:00:00] Jay McBain: So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. So you will have lost this deal without knowing there was a deal. [00:00:19] Vince Menzione: We’ve been talking 28 moments, but you have a slide. I thought we’d spend some time here because, you know, every conversation with you is about 28 moments, but you finally took the time to analyze one of your deals or one of the deals that was going on with one of your clients and come up with the 28 moments. [00:00:36] Vince Menzione: I thought we’d spend a little time here because this journey slide is a wake up call. Uh, it’s, it’s, it’s all around. Why, why we need to think about all of those. Points we need to think about communities and analysts and marketplaces and proof of concepts and architecture and everything else. I thought maybe you’d take us through this a little bit. [00:00:53] Vince Menzione: ’cause this was for a client, AstraZeneca, by the way. This was, uh, if you don’t know this, ICI Americas was the precursor of mm-hmm. AstraZeneca. It was the first SAP customer in North America. [00:01:03] Jay McBain: Nice. I did [00:01:04] Vince Menzione: not know that. That’s why Microsoft and SAP both headquartered. In that area, near nearby, that client. [00:01:10] Vince Menzione: That’s, uh, news, new news. [00:01:11] Jay McBain: And by the way, this is an SAP deal we’re looking at. Yeah. Uh, so two things here. One is that, um, while I was declaring the decade of the ecosystem, you know, spending time with you and Boca, in between that time we got acquired. Canals, which was Latin for channel, got acquired by oia, part of Informa TechTarget, part of this bigger informa company, which is a Fortune 100 company outta the uk. [00:01:32] Jay McBain: Fantastic. You know, we’re part of this massive organization that is really around buyer intent. How, you know, a tech target and, uh, running hundreds of magazines like Information Week and Computer Week that customers and partners read running hundreds of events, the biggest events on the planet. [00:01:49] Vince Menzione: Crazy [00:01:49] Jay McBain: in B2B, like Black Hat and all these things are run by [00:01:52] Vince Menzione: Yeah, [00:01:53] Jay McBain: informa. [00:01:53] Jay McBain: So it’s got this massive mountain of data. About the 28 moments. So when you start to think if you’re a CMO and you start to think about the early moments, you, you think about somebody reading an ebook or, um, going to a, a webinar or going onto a LinkedIn live just like this one. Yeah, going to a major event and getting a pair of socks from you. [00:02:13] Jay McBain: Um, but anything early in the journey. These are the m qls. These are the things that I need enough of them to be credible before I hand them over to my sales team. ’cause I don’t wanna be laughed out of the room. Hey, they read an ebook. They must, AstraZeneca must be buying millions of dollars of stuff. [00:02:27] Vince Menzione: Traditional marketing lead. [00:02:29] Jay McBain: Traditional marketing lead. So they’re a bit nervous about sharing that. And then later on, the sales motions, the demos and all the progression of the sales. This was the two decades before us, the decade of sales, decade of marketing. But the 28 moments, just to take a step back, if you haven’t heard, it is just a considered purchase. [00:02:46] Jay McBain: It’s about psychology, human psychology. When you go and buy a car, second most expensive thing that you will purchase you on average will go through 28 moments getting ready for that purchase. Some people go through two moments and they just drive to the Cadillac dealership to see Larry, who’s been selling Cadillacs to the family for 80 years. [00:03:04] Jay McBain: Yep. Some people spend 58 moments. That’s probably me. [00:03:07] Vince Menzione: That’s you, a, [00:03:08] Jay McBain: you know, going through all the depreciation, watching every YouTube video, you know, going to the end of the earth. But the average is 28. So you start to think about this, this is the same buying a car considered purchase, that you would buy a million dollars in software. [00:03:21] Jay McBain: From Microsoft or SAP. So when you look at these moments, you start to think, you know, how is you before you buy that car, downloading the invoice price, downloading this month’s backend rebates. Should I buy it in January? Should I buy it in February? All these decisions you make before you get to that dealership, you’re smarter than the salesperson, smarter than the sales manager. [00:03:39] Jay McBain: You know what 5,000 people bought the car for within 50 miles of you? I mean, you’re just so smart. You actually don’t need the dealership anymore. Just Carvana to me, hand me the keys. Exactly. But now in buying technology, hardware, software services, customers are getting this smart. And here’s all the moments they take to get this smart. [00:03:57] Jay McBain: But the thing we always had in mind in this decade of the ecosystem was the 96% there are trusted people. Yeah. Spending decades building that trust that come in in critical moments. They’re not marketing moments, they’re not sales moments. They are fully partnership moments. Yeah. And they’re on this slide in light blue. [00:04:15] Jay McBain: So if you were to look at this deal and, and somebody in marketing is finding these eBooks and webinars and they think there might be something, AWS got a direct hit on their website. So there’s something brewing at AstraZeneca. It, it might be in, it’s a big pharmaceutical company, so you’re probably spending millions of dollars if something’s brewing. [00:04:31] Jay McBain: Yep. But guess what? At the same time, in December on this six month journey. Partners come in with five different paid projects, consulting, advisory design projects, and in this case it was NTT software one, Yash and uh, ISV was there. Yep. But NTT won three different. Deals right at that critical stage. It wasn’t Accenture, it wasn’t Deloitte, NTT at this particular department of AstraZeneca had spent the decades building those relationships. [00:04:58] Jay McBain: So they were the one, and they won critical part of this. And so that’s when the deal is won. And it’s not at April when the money’s being spent. Yeah, it’s, it’s not in March when a couple more ISVs joined the mix, that seven layer stack that solves this particular problem, it was right there. So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. [00:05:30] Jay McBain: So you will have lost this deal without knowing there was a deal, which makes up again, the majority of your tam. [00:05:34] Vince Menzione: Yeah. [00:05:35] Jay McBain: But what if I did have this agentic ability to see this deal coming, and I’m a cybersecurity company, I’m just competing for layer five of the deal, but I know that it’s all happening in December. [00:05:46] Jay McBain: So the two things that jump out on this particular slide is one, they don’t just show up in December. [00:05:51] Vince Menzione: Yeah, [00:05:51] Jay McBain: this went closed one in their Salesforce CRM in August, September, well, before the customer ever read an ebook. So now you’re not dealing with a flimsy MQL. You’re dealing with a couple of great, you know, top partner 1000 sized firms. [00:06:09] Jay McBain: One of them is a partner, 30 firm. [00:06:11] Vince Menzione: Exactly. [00:06:12] Jay McBain: That is absolutely going into and earning hundreds of thousands of dollars in services to guide the customer to a millions of dollars in purchase. And, and you can imagine in that boardroom. With A CMO saying, Hey, I got this stuff here. And the head of channels or partnerships saying, no, no, this is real. [00:06:32] Jay McBain: Here’s the names, faces, and places. Yeah. And here’s how it’s happening. And this is exactly, this is the Gantt chart, this is the show up, this is the project, this is the outcome. This is exactly how it’s playing out. Now if I could go back and the board and the C-suite should be asking us, well, how many more deals like this can you see? [00:06:50] Vince Menzione: Yeah. [00:06:51] Jay McBain: If our TAM is, you know, how many billions of dollars? Could you double our pipeline by seeing more of these middle moments? And if we got a couple of months to spend with these partners before they get in front of the customer, could they build more of our portfolio into the deal so we’re not just layer five, maybe we’re layer three and layer five. [00:07:10] Vince Menzione: This slide screams at me. Integr Tech integration Cha. A partner channel integration of tech, uh, whether it’s Crossbeam, whether it’s Partner Tap, whether it’s work span, or any of these other technologies, tackle any of these technologies that are tracking marketplace, that are tracking partner to partner, co-selling. [00:07:30] Vince Menzione: Getting the integration points. The only way to really understand the situation here, because this is a multinational company. Yeah. It’s being touched at all PO points around the globe. And to understand who’s calling who, who’s influencing who, and getting a real view, you know, a uber view of what that looks like is super important. [00:07:47] Jay McBain: It is. And you know, if I’m trying to sell like a cross beam or partner tab or work span or something into my executive team, I’m just showing them this slide. [00:07:54] Vince Menzione: Exactly. [00:07:54] Jay McBain: Would you like to know about this deal? Like you see, October is the start of the timeline here. Would you like to know about this deal in August, September? [00:08:00] Vince Menzione: Yep. [00:08:01] Jay McBain: Would you like to know about it automatically? Again, we’re not waiting for somebody, a human in a cubicle to go fill out a form. We’re not waiting for them to call somebody at our in, in a cubicle at our company. Yeah. We’re literally age genically sharing platforms, and so when this triggers that AstraZeneca and now triggers in our CRM system as well, our team on AstraZeneca gets notified and it gets notified in September before the 28 moments even starts. [00:08:27] Jay McBain: This, the power of this, of doubling, tripling your pipeline and then winning a bigger yield, a bigger percentage of that pipeline. This is the holy grail of our industry, and no one’s gonna get to a hundred percent. You’re not gonna have a hundred percent of your tam covered by your pipeline. No one’s gonna win a hundred percent of that. [00:08:43] Jay McBain: But again, we only have to be 10 or 20% better than our competitors and we need to start moving on this now. [00:08:50] Vince Menzione: So your imperative for the partners here, well everyone watching here today, I mean, this screams to me build your ecosystem strategy in such a strong and succinct way. What else would you say to them? [00:09:00] Jay McBain: I mean, the second thing that jumps out, you see two AWS direct touches here. This is something that this would be inbound. This AWS would see this deal in their pipeline. [00:09:09] Vince Menzione: Yeah. [00:09:10] Jay McBain: Because the customer came to them. AWS lost this deal. Crazy. So Microsoft won this deal. I, I mentioned Microsoft outgrowing AWS Yeah. [00:09:19] Jay McBain: ’cause in this particular case, NTT and Software One and Yash came in with Microsoft. Yeah. To solve an SAP optimization, Microsoft, and, you know, seven layer deal. So whether you’re in AWS, whether you’re in Microsoft, whether you’re anywhere else in this industry, you’re thinking like, you’re not gonna probably overtake what happens in December. [00:09:39] Jay McBain: These are the most trusted, smartest people in the room. And whatever happens in those projects is the seven layer stack the customer’s gonna buy in March, April. So I, I start to think about this and go, I need to win. ’cause NTT has a wonderful relationship with AWS. [00:09:55] Vince Menzione: They do, [00:09:56] Jay McBain: I mean, partner of the year level. [00:09:57] Jay McBain: I mean, they’ve got 10,000 people certified. I mean, there’s just a, you know, there’s no one at AWS that, um, you know, would take a, a loss here because it’s a wonderful relationship. And Software One, they [00:10:09] Vince Menzione: go back to Microsoft actually 30, 40 years though they do. They were Dimension data before that. Yeah. [00:10:14] Vince Menzione: And they have the long hit Legacy And Software One. Software one as well. You, [00:10:19] Jay McBain: you know, well Software one is Microsoft’s biggest reseller, uh, in Europe. And now with Crayon, you know, one of the biggest in the world. So I would be nervous if I was looking at this and saw Software one coming in with NTT and watching these things take place if I were able to see this back in September, October and work with these companies. [00:10:38] Jay McBain: That’s where kind of Microsoft came into the picture. And this never hit Microsoft’s pipeline. No Microsoft salesperson ever worked on it, but millions of dollars came to Microsoft. Yeah. Uh, out of this deal. So there are examples of where Microsoft gets touched and AWS wins the deal. So this isn’t meant to say that it happens in every case, but it’s meant to say data rules the future, and agent ai, the ability to plumb in these boxes. [00:11:00] Jay McBain: Working with Informa tech, target people that can plumb in the boxes for you with third party data, helping you with the light blue boxes. We gotta be obsessed over these light blue boxes. [00:11:11] Vince Menzione: It’s incredible. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. [00:11:21] Vince Menzione: This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property and, uh, we’d love to have you join us. [00:11:45] Vince Menzione: Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

BONUS: Why Embedding Sales with Engineering in Stealth Mode Changed Everything for Snowflake In this episode, we talk about what it really takes to scale go-to-market from zero to billions. We interview Chris Degnan, a builder of one of the most iconic revenue engines in enterprise software at Snowflake. This conversation is grounded in the transformation described in his book Make It Snow—the journey from early-stage chaos to durable, aligned growth. Embedding Sales with Engineering While Still in Stealth "I don't expect you to sell anything for 2 years. What I really want you to do is get a ton of feedback and get customers to use the product so that when we come out of stealth mode, we have this world-class product."   Chris joined Snowflake when there were zero customers and the company was still in stealth mode. The counterintuitive move of embedding sales next to engineering so early wasn't about driving immediate revenue, it was about understanding product-market fit. Chris's job was to get customers to try the product, use it for free, and break it. And break it they did. This early feedback led to material changes in the product before general availability. The approach helped shape their ideal customer profile (ICP) and gave the engineering team real-world validation that shaped Snowflake's technical direction. In a world where startups are pressured to show revenue immediately, Snowflake's investors took the opposite approach: focus on building a product people cannot live without first. Why Sales and Marketing Alignment Is Existential "If we're not driving revenue, if the revenue is not growing, then how are we going to be successful? Revenue was king."   When Denise Persson joined as CMO, she shifted the conversation from marketing qualified leads (MQLs) to qualified meetings for the sales team. This simple reframe eliminated the typical friction between sales and marketing. Both leaders shared challenges openly and held each other accountable. When someone in either organization wasn't being respectful to the other team, they addressed it directly. Chris warns founders against creating artificial friction between sales and marketing: "A lot of founders who are engineers think that they want to create this friction between sales and marketing. And that's the opposite instinct you should have." The key insight is treating sales and marketing as a symbiotic system where revenue is the shared north star. Coaching Leaders Through Hypergrowth "If there's a problem in one of our organizations, if someone comes with a mentality that is not great for us, we're gonna give direct feedback to those people."   Chris and Denise maintained tight alignment at the top level of their organizations through four CEO transitions. Their partnership created a culture of accountability that cascaded through both teams. When either hired senior people who didn't fit the culture, they investigated and addressed it. The coaching approach wasn't about winning by authority—it was about maintaining partnership and shared accountability for results. This required unlearning traditional management approaches that pit departments against each other and instead fostering genuine collaboration. Cultural Behaviors That Scale (And Those That Don't) "We got dumb and lazy. We forgot about it. And then we decided, hey, we're gonna go get a little bit more fit, and figure out how to go get the new logos again."   Chris describes himself as a "velocity salesperson" with a hyper-focus on new customer acquisition. This focus worked brilliantly during Snowflake's growth phase—land customers, and the high net retention rate would drive expansion. However, as Snowflake prepared to go public, they took their foot off the gas on new logo acquisition, believing not all new logos were equal. This turned out to be a mistake. In his final year at Snowflake, working with CEO Sridhar Ramaswamy, they redesigned the sales team to reinvigorate the new logo acquisition machine. The lesson: the cultural behaviors that fuel early success must be consciously maintained and sometimes redesigned as you scale. Keeping the Message Narrow Before Going Platform "Eventually, I know you want to be a platform. But having a targeted market when you're initially launching the company, that people are spending money on, makes it easier for your sales team."   Snowflake intentionally positioned itself in the enterprise data warehousing market—a $10-12 billion annual market with 5,000-7,000 enterprise customers—rather than trying to sound "bigger" as a platform play. The strategic advantage was accessing existing budgets. When selling to large enterprises that go through annual planning processes, fitting into an existing budget means sales cycles of 3-6 months instead of 9-18 months. Yes, competition eventually tried to corner Snowflake as "just a cute data warehouse," but by then they had captured significant market share and could stretch their wings into the broader data cloud opportunity. Selling Consumption-Based Products to Fixed-Budget Buyers "Don't believe anything I say, try it."   One of Snowflake's hardest challenges was explaining their elastic, consumption-based architecture to procurement and legal teams accustomed to fixed budgets. In 2013-2015, many CIOs still believed data would stay in their data centers. Snowflake's model—where customers could spin up a thousand servers for 4 hours, load data, while analysts ran queries without performance impact—seemed impossible. Chris's approach was simple: set up proof of concepts and pilots. Let the technology speak for itself. The shift from fixed resources to elastic architecture required changing not just technology but entire mindsets about how data infrastructure could work.   About Chris Degnan Chris Degnan is a builder of one of the most iconic revenue engines in enterprise software. As the first sales hire at Snowflake, he helped scale the company from zero customers to billions in revenue. Chris co-authored Make It Snow: From Zero to Billions with Denise Persson, documenting their journey of building Snowflake's go-to-market organization. Today, Chris advises early-stage startups on building their go-to-market strategies and works with Iconiq Capital, the venture firm that led Snowflake's Series D round.   You can link with Chris Degnan on LinkedIn and learn more about the book at MakeItSnowBook.com.

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

From Stanford and the RAND Corporation to leading revenue teams in the commercial world, Brent Keltner, PhD, has spent his career decoding how complex B2B deals are actually closed. As founder and president of Winalytics, Brent helps mid-market and enterprise teams move beyond product pitching to true account-based growth. He's the author of “The Revenue Acceleration Playbook” and the forthcoming “Journey First Marketing,” a book that challenges one of B2B's biggest bad habits: obsessing over individual personas when companies actually buy in committees. In this episode, Brent reveals why traditional contact-focused marketing leaves so much revenue on the table and how to flip your entire go-to-market motion around a simple idea: accounts buy, personas don't. You'll hear how to design websites that speak to every member of the buying committee, why customer stories should be your #1 content asset (not #5), and how to connect product value, business value, and corporate value so that users, budget owners, and risk-averse stakeholders all see themselves in your message. https://youtu.be/2dCBKj9vf88 Brent also breaks down a practical roadmap for teams stuck in contact scoring and lead chaos. He explains how to use tools like ChatGPT on top of your CRM to spot real buying committees (not just random clickers or competitors snooping), how to build three aligned content streams for your core buyer types, and how to reuse a single customer story across your entire funnel, website, social, sales decks, and beyond. Whether you're a CMO, CRO, founder, or product marketer, you'll come away with a clearer picture of what true account-based enablement looks like in the real world and how a few smart changes can unlock faster, more predictable growth. Quotes: "Accounts buy. Personas don't, and every part of your marketing should reflect that reality.” “If your customers aren't saying it consistently, it isn't true, no matter how often your CEO repeats it.” “Customer stories are the only asset that turn ‘me selling to you' into ‘we solving a problem together.'” Resources: Winalytics LLC Brent Keltner on LinkedIn The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success on Amazon

Welcome to the Watson Weekly Weekend Edition. Hosts Rick Watson and Jessica Lesesky dive into the post-Super Bowl landscape to break down the biggest moves in retail, tech, and AI. From the high-stakes world of $7 million for 30 second ads at the big game to the massive earnings reports from industry titans (hello Amazon), we're unpacking what these shifts mean for the future of commerce.In This Episode:The AI Ad Wars: We review the ads from the big game spots from Claude (Anthropic), OpenAI, and Gemini. Is Anthropic just throwing shade at competitors, or is there a method to the "negative ad" madness?Target's Executive Carousel: Target is shuffling the deck chairs again. With a new CEO and a history of moving merchants into marketing roles, we ask: why does Target seem "allergic" to a real CMO?Spotify vs. Amazon (The Book Edition): In a surprising move, Spotify is partnering with Bookshop.org to sell physical books. We explore why they're helping independent bookstores while indie artists feel left behind.Amazon Earnings Deep Dive: AWS is back on "high-speed rail" growth, and the new AI assistant Rufus is already driving billions in sales. Plus, we discuss the genius of the "add to delivery" feature.Shopify's AI Strategy: Shopify is growing at nearly 30% a year, but investors have one question: What is the AI strategy? Rick explains why Shopify's "one trick"—the checkout—is still their greatest strength.The Watson Weekly Weekend Edition is sponsored by Mirakl: Powering the next era of retail.Video Timestamps0:00 - Welcome to Watson Weekend0:54 - The Big Game Ad Economics: $233,000 Per Second2:18 - The AI Ad Wars: Anthropic (Claude) vs. OpenAI3:56 - Google Gemini's "Heartstrings" Ad Campaign5:14 - Target's Leadership Shuffle: Why the "Roach Motel" Strategy?8:17 - Spotify's Strange Pivot into Physical Books9:54 - The Indie Artist Royalty Gap which Should Make Publishers Worried11:13 - Amazon Earnings: AWS High-Speed Growth & Rufus+213:06 - Amazon's New "Add to Delivery" Feature14:26 - The Future of Amazon Grocery & Whole Foods15:05 - Shopify Earnings: B2B and International Growth16:51 - Shopify's AI Narrative: "It's the Checkout, Stupid"19:54 - Final ThoughtsStay Bold. Stay ClassySubscribe to our Newsletter: watsonweekly.com and YouTube channel.

My guest today is Bonin Bough, co-founder and chief strategy officer at Portrait Media Group. He's one of the most awarded marketing leaders on the planet, a rare blend of operator, builder, and boundary pusher who has reshaped how billion-dollar brands grow. Bonin's career reads like a highlight reel of modern marketingHe became one of the youngest Fortune 500 C-suite executives, led transformations that rewired global organizations and built campaigns that turned beloved brands into cultural heat engines. He's in the advertising hall of achievement. His name shows up on lists like Fortune's 40 under 40, Fast Company's most creative people in business, Ebony's Power 100. He's an author, a CNBC host and one of the most dynamic voices in the industry and just stepped into a brand new role of dad. We're gonna start there. How's it going, how much sleep he's getting, and from there, we're gonna get into the evolution of the CMO role, the rise of multicultural growth, the limits of reach, the power of resonance, and why content, culture, and AI are reshaping the playbook.

Bob Perkins has done things most people only read about — fighter pilot instructor, political fundraiser, the ad agency behind Apple's 1984 Super Bowl commercial, CMO at Calvin Klein, executive at Playboy, head of marketing at Pizza Hut, and turnaround CEO. He's sat on boards, built ventures inside the U.S. Chamber of Commerce, and now spends his time thinking and writing about how AI is fundamentally reshaping competition.We got into all of it. From the real story behind the most famous Super Bowl ad ever made (and the worst one, made by the same people the very next year) to why marketing as a discipline is being consumed by AI, to a fighter pilot decision-making framework that most companies are too slow to execute. We also talked about what actually drives organizational change, why group dynamics override expertise, and what Bob would tell his 40-year-old self if he could go back.This one went deep. If you run a business or lead a team, there's a lot here.What you'll learn in this episode:Why marketing is becoming unrecognizable — and what's replacing itThe real story behind Apple's 1984 ad and how it almost never airedThe Boyd Loop (OODA) — how fighter pilots make decisions at 500 mph and why it matters for your businessWhy competitive advantage is shifting from planning to execution speedHow AI changes the feedback loop — and why that's the real unlock for sales teamsWhat stops organizations from acting on decisions they've already madeWhy the power of the group is the most underrated force in business — and how it quietly kills changeBob's advice to his 40-year-old self (and the one skill he wishes he'd developed more)Books referenced in this episode:Sapiens by Yuval Noah HarariThe Geek Way by Andrew McAfeeThe Innovator's Dilemma by Clayton ChristensenOn the Edge: The Art of Risking Everything by Nate SilverThe Infinite Game by Simon Sinek//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we...

V novej epizóde What the fakt sme privítali Borisa Haška, CMO kryptoinvestičnej platformy Fumbi, ktorý prišiel zbúrať mýty o digitálnych aktívach. Podľa jeho slov už krypto dávno nie je len hračkou pre IT nadšencov, ale stáva sa pevnou súčasťou finančného sveta. Boris v rozhovore otvorene varuje, že o 40 rokov budú dôchodky bez vlastnej iniciatívy smutné a neinvestovať dnes predstavuje pre bežného človeka priam existenčné riziko. Dozviete sa, ako sa trh s kryptomenami profesionalizuje, prečo je dôležité začať s budovaním majetku čo najskôr a ako k tomuto svetu pristupovať racionálne. Toto video vzniklo v spolupráci s Fumbi a ak vás téma zaujala, viac informácií o tom, ako investovať do krypta absurdne ľahko, nájdete tu

From garage startup to global cult following. During NRF 2026, one thing really stood out in this conversation between Marie Schwartz and Jennifer Sprague, CMO at Hammit. Hammit has built something rare. Customers do not just buy a bag. They collect them. They trade them. They know the story behind the rivets. That kind of loyalty is intentional.. They discuss: - How Hammit protects its brand identity while expanding physical retail - Why resale and community are strengthening long-term loyalty - The operational discipline behind rapid DTC and store growth - Luxury today is built on identity, connection, and strategic retail expansion. Join the conversation with our global retail community at www.globalretailleaders.com

Send a textIn this episode of WTRSmall-Cap Spotlight, Patrick Horsman Chief Investment Officer and Josh Kruger Founder of BNB Plus (Nasdaq ticker symbol BNBX), joins host Tim Gerdeman, Vice Chair, Co-Founder, and CMO of Water Tower Research, along with Dr. John Roy, WTR's Technology Research Analyst. The conversation explores the digital asset treasury company and its focuse on the Binance ecosystem and its native BNB token. The team explains that they chose BNB for its unique status as a deflationary asset tied to the world's largest crypto exchange, offering investors indirect exposure to Binance's earnings through token burns and "launch pool" air drops. Utilizing their hedge fund backgrounds, the leadership employs four non-directional yield strategies—including staking and automated market making—to target a 9% to 12% annual return for shareholders while mitigating downside risk.

Les publicités du Super Bowl ne sont plus de simples messages commerciaux. Elles sont devenues des moments de divertissement attendus, commentés et parfois plus mémorables que le match lui-même.Dans cet épisode, vous découvrirez pourquoi le Super Bowl est un laboratoire unique pour comprendre l'économie de l'attention actuelle, et surtout ce que les marques peuvent en retenir, même sans budgets XXL.Dans cet épisode, vous apprendrez :Pourquoi le Super Bowl reste une anomalie dans un monde dominé par le scroll et le skipPourquoi acheter un spot ne suffit plus, et ce que signifie vraiment “mériter l'attention”Ce que les marques sans budget Super Bowl peuvent appliquer dès maintenant dans leur marketingPublicités évoquées dans l'épisode :Basecoin et les backstreet boysClaude et sa parodie de ChatGPTBudweiser et son regard ironique sur l'émotion publicitairePepsi et la récupération d'un mème corporate devenu viralDunkin' et son hommage assumé à la pop culture des années 90Novartis et l'usage de l'humour pour aborder un sujet médical sensibleAmazon et l'auto-dérision autour de la toute-puissance de l'IA via Alexa---------------

Learning Objectives:By completion of this program, attendees will be able to:Evaluate VTE risk factors in medical patients and apply appropriate prophylaxis strategies.Develop a management plan for VTE prophylaxis in post-surgical patients, including considerations for bleeding risk.Analyze VTE prophylaxis recommendations specific to neurosurgical and orthopedic populations.Apply VTE prevention strategies in trauma patients while considering contraindications and optimal dosing.Speaker:Thomas Vendegna, MD, CMO, Central Coast, California MarketModerator:John Morelli, MD, System Vice President, Acute Care Clinical Service Line, Physician EnterprisePanelists:Christian Chiavetta, DO, FACOI, FACP, SFHM, Medical Director, Northridge Hospital Medical CenterRuby Skinner, MD, FACS, CMO, Community Hospital of San BernardinoWilliam Wang, MD, DrPH, CPE, CMO, Glendale Memorial Hospital and Southern California MarketWyndham Strodtbeck, MD, System Vice President, Anesthesia and Perioperative Medicine, Physician Enterprise

AI search is transforming B2B marketing—and most companies are already behind. Shaun Davidson, VP at Sembit and co-founder of Zero Channel, shares how he reverse-engineered ChatGPT to generate real leads after failing with paid ads and traditional SEO.Shaun shares the real story behind spending $15K on paid ads with zero leads… and how that failure pushed him to reverse-engineer what makes large language models like ChatGPT, Gemini, and Google AI Mode recommend certain companies over others.In this episode, we explore:- Why 37% of searches now start in AI chat interfaces, not Google- How to get your company recommended by ChatGPT, Gemini, and Claude- The practical steps B2B marketers can take today to optimize for AI search- Real results: How Sembit grew while competitors closed their doors- The difference between traditional SEO and AI engine optimization- Building a playbook that works across digital PR, content, and earned mediaWhether you're a CMO getting pressure from the board about AI search visibility or a marketing ops professional trying to understand this shift, Shawn breaks down exactly what's working right now—and what's coming next.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — $15K on Paid Ads… Zero Leads1:01 — Welcome + What Is AI Search Optimization?2:53 — Shaun's Path From SEO Failure to Zero Channel4:47 — The Shift From Google Search to Chat Interfaces5:35 — How Many People Are Starting Searches in ChatGPT Now?6:33 — Why Boards Are Panicking About AI Search Results7:16 — The Biggest Problems: Prompts, Data, and Attribution11:17 — Citations, Earned Media, and Where AI Gets Its Answers15:28 — Predictive Modeling and Building an AEO Playbook19:45 — Who Owns This Inside a Marketing Organization?22:39 — What Separates the Winners in AI Search#b2bmarketing #b2b

Neste episódio do CMO Playbook, Rapha Avellar conversa com Fabíola Menezes, CMO da General Mills, sobre a importância das histórias na construção de marcas e como essa abordagem moldou sua carreira desde os tempos na Editora Abril.Fabíola compartilha suas experiências à frente de projetos inovadores, como a Usina do Som, e discute a relevância de entender o consumidor para criar estratégias de marca eficazes. Ela também aborda a ousadia por trás do case Morumbis e a importância de assumir riscos calculados em marketing.Falando sobre sua atuação atual, Fabíola descreve o desafio de liderar um turnaround na General Mills, equilibrando estratégias de curto e longo prazo. Ela destaca a necessidade de um CMO estratégico que impulsione o crescimento da empresa e a importância da Creator Economy na era digital.O episódio oferece insights valiosos sobre liderança, inovação e a evolução do marketing, enfatizando a necessidade de adaptação e visão estratégica.---✨ Sobre o PodcastO CMO Playbook é um podcast que busca entender como grandes líderes de marketing enfrentam desafios, repensam modelos de gestão, testam novas abordagens e antecipam movimentos do mercado.É o espaço onde CMOs, Heads e Gerentes das maiores marcas e agências do país discutem tendências, estratégias e decisões com profundidade técnica e visão de futuro.Um podcast feito para quem está na linha de frente da transformação — que inspira, provoca e busca conversas profundas para liderar com inteligência na nova era da publicidade.---

En este episodio entrevistamos a Ignacio, CMO de Bitget, con quien platicamos sobre el crecimiento del exchange, sus estrategias de marketing en la industria cripto y la visión que tienen para impulsar la adopción en Latinoamérica.Inscríbete en Inversionista del Futuro: https://bit.ly/videoYTbitgeLink especial para que hagan su cuenta y ganen 20 USDT: https://partner.bitget.com/bg/ESPACIO3Síguenos enX: x.com/EspacioCriptoInstagram: www.instagram.com/espaciocripto.io/Ignacio X: x.com/ignaciobitget

Send a textGrowth isn't a mystery; it's a system. We sit down with award-winning fractional CMO and bestselling author Kathryn Strachan to unpack the moves that turn scattered marketing efforts into a commercial engine that compounds. From the mindset shift that frees founders from bottlenecking their teams to the exact sequence for building demand and then layering sales, Kathryn shares a clear, proven path to scale.We start with the hardest habit to break: doing everything yourself. Kathryn explains how she stepped out of the weeds, hired senior operators, and aligned teams around outcomes instead of tactics. Then we go deep on foundations—positioning, ICP clarity, and validated messaging—so every tactic has a purpose. She walks through the first levers she pulls inside a company: rebuild the website as a true conversion hub and run a spend audit to stop wasting money on channels that don't move pipeline. The result is a tighter story, a cleaner funnel, and a budget that works harder.Kathryn also challenges a common startup reflex: hiring sales before marketing. Her approach flips the order. Keep founder-led sales while a fractional marketing leader builds brand, content, and credibility that drive inbound. Six months later, add sales to convert that momentum and amplify with targeted outbound. We explore how personal branding fuels trust at scale, why technical founders struggle with commercial storytelling, and how a visible leader can win enterprise attention without a giant ad budget.Finally, we tackle the 2025 reality: AI is the new search. If your brand isn't cited across the web, AI won't surface you. Kathryn outlines a practical strategy to expand your digital footprint—third-party features, consistent expert content, and multi-channel visibility—so you become “pickable” by AI systems and human buyers alike. It's a candid, no-fluff masterclass in scaling smarter.If this conversation sparked ideas, share it with someone building something big, subscribe for more bold, practical strategies, and tell us: what lever will you pull first?Support the show

Fixed income is evolving—and the team at BondBloxx is leading that evolution. In this episode of the Conquer Risk Podcast, host Christopher Norton, CMO is joined by Dan Russo, CMT and Co‑CIO at Potomac along with two of BondBloxx's top leaders: Leland Clemons, Founder & CEO, and Cole Feinberg, Partner. BondBloxx is a rapidly growing fixed income ETF issuer, driven by the mission to modernize fixed income investing by offering more choice and flexibility, like there is in the equity space. Make sure you subscribe to never miss an update. Subscribe in Apple Podcasts Subscribe on Spotify Learn more about Potomac: https://potomac.com/ Read our blog: https://potomac.com/blog Disclosure: https://potomac.com/disclosures PFM- 202-20260206 Hosted on Acast. See acast.com/privacy for more information.

Ready for calmer projects and stronger profits? Join our free February 24 web class to learn the six-step system top contractors use to build rock-solid teams while maintaining a balanced life. Reserve your spot: https://trybta.com/CGMFB26To learn more about Breakthrough Academy, click here: https://trybta.com/EP259 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL259 Systems and documentation don't have to kill your creativity—they are actually the secret to getting your life back.In this episode, we sit down with Jonathan Ronzio, Co-Founder and CMO of Trainual, to dismantle the biggest myth in the contracting world: that SOPs are just "boring paperwork."If you're constantly procrastinating on your systems and processes because they feel overwhelming or restrictive, Jonathan reveals the massive mindset shift you need to make. Learn how to stop being the bottleneck in your business, empower your team to run without you, and finally achieve the freedom you started your business for.In this episode, we cover:Why "boring" systems are the gateway to creative freedomThe simple framework to stop procrastinating on SOPsHow to build a business that runs on process, not just peopleThe first steps to automating your operations today00:00-Intro01:33-The Genesis and “Magic” of Trainual and Customer Base10:33-Overcoming Procrastination and the Owner's Mindset Shift for Documentation17:41-Balancing Systems and Creativity in Business19:44-Applying Lessons from Adventure to Business Leadership22:46-Creativity in Marketing30:32-Trainual's Perspective on AI36:05-Wisdom for a Younger Entrepreneurial Self

Level up your B2B marketing and build a brand that actually stands out: subscribe to the Pipe Dream podcast from B2B Better for narrative-driven B2B marketing strategy, media-led content ideas, and practical GTM frameworks from host Jason Bradwell. If "thinking like a media company" feels like empty advice, this episode shows you exactly what it means in practice. In this episode of Pipe Dream, host Jason Bradwell sits down with David Rowlands, Head of Product at B2B Marketing and Propolis, to unpack how a traditional magazine and events business transformed into a community-led subscription media model during the pandemic. David's core point is clear: in a world flooded with AI-generated content and collapsing trust, B2B marketers need to move beyond helpful content and start creating valuable, memorable work. The kind buyers remember weeks later because it's built on proprietary data, real CMO conversations, and peer learning you can't get anywhere else. When COVID-19 hit, B2B Marketing's events business went on indefinite hold overnight. At the same time, digital publishing barriers disappeared and trust collapsed. Anyone could write a blog or publish a report, creating massive noise. B2B marketers needed a place to get clear answers and learn from peers without sorting through the chaos. That's how Propolis was born. B2B Marketing formalised their Leaders Program into a subscription model around expert advisory, private community, and proprietary benchmarking. Instead of competing on helpful content anyone could replicate, they built something AI fundamentally can't: genuine community combined with anonymized member data that powers insights like the Propolis Community Index. David explains why this matters beyond B2B Marketing. The brands winning attention aren't publishing more content, they're creating distinctive IP that connects community, insights, training, and events into one ecosystem. And heading into 2026, measurement and attribution remain the core challenge, not because the tools don't exist, but because proving marketing's commercial impact still feels like an uphill battle. The conversation also covers what AI means for B2B marketing teams right now. While 91% of marketers are experimenting with AI, the real challenge isn't adoption, it's knowing where AI helps versus where it creates problems. The marketers struggling most are stuck in lead generation mode, unable to have strategic conversations about marketing's actual impact on revenue. If you want a blueprint for building a media-first B2B strategy without the "more content" trap, this is it. Chapter Markers 00:00 - Introduction: David Rowlands and the transformation of B2B Marketing  02:00 - From editorial assistant to Head of Product during COVID  03:00 - The pivot moment: Events disappear and trust collapses  05:00 - How Propolis was born from the Leaders Program  07:00 - What "thinking like a media company" actually means  11:00 - Building the Propolis Community Index with anonymized member data  16:00 - Helpful versus valuable content: Creating memorable work  21:00 - Why proprietary data and community can't be replicated by AI  26:00 - The AI content flood and how to differentiate 30:00 - Measurement and attribution challenges heading into 2026  33:00 - Skills marketers need: Communication and financial acumen  36:00 - Why junior marketers need these skills more than anyone  38:00 - Where to learn more about Propolis and B2B Marketing Useful Links Connect with Jason Bradwell on LinkedIn Connect with David Rowlands on LinkedIn Explore Propolis and the Propolis Community Index Visit B2B Marketing Listen to The B2B Marketing Podcast Explore B2B Better website and the Pipe Dream podcast

A true power duo: Blair Lancer, CMO, and Daniela De Los Santos, Global Education Director from Lancer Skincare. Together they share what it takes to grow a family-founded, dermatologist-led brand in a world where trust is everything, education cuts through noise, and community is built one conversation at a time.Daniela brings the brand to life on QVC, where she treats the camera like a one-on-one appointment, translating ingredients, claims, and routines in a way that feels like chatting with your mom or best friend. She also reflects on her own path, from dreaming of becoming a lawyer to earning her esthetics license, and why that “first step” opened doors she never could have predicted. Her message is clear: the esthetics career path is bigger than the treatment room, and experts are more valuable than ever in a skincare landscape crowded with misinformation.Blair grew up around the brand and originally envisioned a future in fashion, even studying it at NYU. But a pivot into beauty led her back to the family business and into leadership. She opens up about becoming a face of the brand on social media over the last year, learning to embrace visibility, and even finding value in the occasional critical comment. For Blair, community building is not a buzzword. It is the rare opportunity to speak directly to the customer and earn trust in real time.The heart of their “power duo” dynamic is simple: trust, transparency, and the willingness to push each other to execute. They talk candidly about leadership without micromanagement, the fine line between managing and hovering, and how feedback and accountability can be motivating when it comes from real expertise and mutual respect. They also share how they manage stress in demanding roles, from quiet resets and solo walks to staying grounded by asking better questions instead of catastrophizing.The episode closes with a fun skin-science game, “Hyperpigmentation or Hype,” and a product spotlight on Lancer's Gravity Dark Spot Correcting Serum, diving into what really causes discoloration and why consistency matters more than price tags when it comes to results. To check out any of the products discussed in today's episode head to lancerskincare.com.

Buzzwords don't make your content smarter—they make it forgettable. In this episode of Content Amplified, Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you're trying to reach.Drawing from a career that spans journalism, PR, cybersecurity, and SaaS marketing, Abby shares a clear, practical approach to writing content that actually says something. No fluff. No hiding. Just words that mean what they say.What you'll learn in this episode:Why buzzwords signal uncertainty instead of expertiseHow vague language hurts credibility with buyers and journalistsA simple test to spot buzzwords before they shipHow to replace “fancy” words with specific, valuable languageWays to push back—politely—when executives insist on jargonHow AI can amplify bad writing if you don't guide it carefullyGuest Bio: Abby RossAbby Ross is a corporate communications leader with a deeply unconventional path. She began her career as a television news reporter, then moved into political communications as a communications director for a New York State Senator. From there, she transitioned into agency PR, representing clients across tech, legal, and nonprofit sectors.Abby later found her way into cybersecurity, leading media relations and corporate communications at companies including Trustwave, Bay Dynamics, IBM, and Akamai. Along the way, she also served as an acting CMO and led marketing for IBM's elite team of hackers and incident responders.Today, Abby leads corporate communications at Hydrolix, a SaaS data analytics platform that delivers real-time performance and security insights from massive volumes of log data.You can connect with Abby and explore her work here:LinkedIn: https://www.linkedin.com/in/abby-ross/Hydrolix: https://hydrolix.io/Text us what you think about this episode!

What if the biggest obstacle to faster closings isn't underwriting… it's title?In this episode of Fintech Hunting, host Michael Hammond sits down with Meghan (Megan) F. Askin, Director of Lending Services at AFX Research, to unpack what's really changing in the title space in 2026—and why the future isn't “AI replaces humans,” but AI + humans in the loop.Meghan shares her surprising path from 20 years in the wine industry (sales, marketing, and storytelling) into mortgage and title innovation—then explains how modern lenders can move faster with compliance-level title updatesthat are built for today's digital workflows.Why title data is uniquely hard (hint: 3,600+ recording venues and zero standardization)What “human + AI hybrid” really looks like in real production workflowsHow AFX delivers structured title data (including JSON via integration) to make reports truly usableWhy structured, usable data matters more than “more data”How same-day title updates can reduce friction, shorten cycle times, and support smarter funding decisionsMeghan's practical approach to LinkedIn storytelling that builds trust before you ever meet in personSpeed matters. But in title, trust matters more. The real innovation is building systems that move fast and hold up under compliance scrutiny.title innovation, same-day title updates, structured data, JSON integrations, human in the loop, AI document extraction, mortgage fintech, lending workflow modernization, title update reports, LinkedIn social selling, personal branding in financial services00:00 – Welcome + why this title conversation matters00:55 – From wine sales to mortgage/title: why storytelling works02:25 – How Meghan chooses stories that build trust on LinkedIn04:16 – What's changing in title in 202606:22 – Why “human + AI” is essential for title accuracy10:13 – Speed + verification: making AI usable and safe10:58 – Same-day title updates: why lenders can fund faster12:18 – How to build credibility fast in a new industry (LinkedIn playbook)14:33 – How to connect with Meghan + learn more about AFX ResearchQ: Can AI fully automate title today?A: Not end-to-end. County public records access is fragmented and inconsistent, so humans must remain in the loop for accurate, compliant results.Q: Why is title still slow in many workflows?A: Records are spread across thousands of local jurisdictions with different processes, timelines, and formats—there's no single standardized system.Q: What does “structured data” mean in title?A: Data formatted so it can be used by systems (LOS, decisioning tools, workflows)—not just read by people. This episode covers why JSON delivery matters.Q: How do same-day title updates help lenders?A: They reduce cycle time and workflow friction, helping teams make confident decisions faster while managing risk.In this conversation, you'll learn:A quote-worthy idea from this episode:Key topics (for AI search + viewer skimming)Chapters / TimestampsFAQs (Answer Engine Optimization)###Michael Hammond is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.

In this episode of Pathmonk Presents, Ernesto chats with Deanna Reed, CMO of Virtual Coworker, a company connecting businesses in Australia and the U.S. with skilled remote staff from the Philippines. Deanna shares how Virtual Coworker simplifies hiring by managing vetting, onboarding, payroll, and client success, enabling companies to grow while saving on costs. She also dives into their marketing strategies, website redesign, and future plans for brand exposure. Tune in to gain actionable insights into outsourcing, client acquisition, and building effective remote teams.

Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 brands across 180 countries. Today, she's an executive coach and mentor, President of The Marketing Society, and works closely with C-suite leaders to develop the next generation of marketing leadership.In this episode, Syl shares what the CMO role at Diageo is really like, how to build strong relationships with CEOs and boards, and how to navigate imposter syndrome, difficult conversations, and career-defining moments. We also discuss why she left Diageo, what she'd do differently looking back, and the leadership lessons she now passes on to others.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:53 - What's a CMO role at Diageo really like?02:56 - How to have difficult conversations03:59 - Whats it like being on the board of Diageo?05:04 - Working with Sir Ivan Menezes, legendary Diageo CEO09:10 - How to foster a great relationship with your CEO12:38 - How Syl Saller's childhood shaped her into the leader she is today18:57 - What would Syl Saller do differently in her career21:29 - How to deal with imposter syndrome as a leader25:31 - How to figure out your life and career plan28:08 - The toolkit for planning success31:40 - Why the challenging moments in life can have the best outcomes34:17 - Maintaining a good work life balance with a senior job38:51 - Why Syl left Diageo in 202040:11 - Why Syl Saller became a leadership coach after leaving Diageo43:10 - Three bits of leadership advice from Syl Saller

Want ad-free episodes? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.comThis episode brings together standout moments from The Forever Strong Experience, packed into one powerful episode.Featuring highlights from:Dr. Mark Hyman – Founder of the Cleveland Clinic Center for Functional Medicine, co-founder and CMO of Function Health, director of The UltraWellness Center, host of The Dr. Hyman Show (300M+ downloads), and 15x New York Times bestselling author, including Young Forever and Food Fix Uncensored.Layne Norton, PhD – Nutritional scientist, 4x USA Powerlifting National Champion and 2024 IPF M1 World Champion (93kg), record-setting deadlifter, coach to 1,700+ clients, and founder of Outwork Nutrition.Michelle Shapiro, RD – Integrative/functional dietitian who helps clients reverse anxiety, heal complex gut and immune issues, and approach weight with compassion. Host of the Quiet the Diet podcast.Alan Aragon, MS – Veteran nutrition researcher, co-author of 30+ peer-reviewed papers (including JISSN's most-viewed article), ISSN Position Stand lead author, and founder of Alan Aragon's Research Review and the Fit Advancement Mentorship (FAM).In this mashup, they break down:How to eat for long-term metabolic and muscle healthWhy protein and resistance training are non-negotiables as you ageThe role of stress, mindset, and past experiences in how you eat and feelWhat it really means to be “forever strong” in body and mindPerfect if you're tired of conflicting nutrition advice and want clear, evidence-based guidance you can actually use.Thank you to our sponsors: Our Place - Visit https://www.fromourplace.com/DRLYON and use code DRLYON for 10% off sitewide.Four Sigmatic - Go to http://foursigmatic.com/gabrielle for a free bag of their dark roast ground coffee (just pay for shipping & handling).Cozy Earth - Go to https://www.cozyearth.com/DRLYON for up to 20% off!Chapters: 00:00:00 The truth about nutrition00:01:06 Why is it so hard to follow health advice?00:03:07 What actually holds people back from progress?00:05:26 When “clean eating” backfires00:05:57 The nutrition “rule” that does more harm than good00:06:37 Why medicine got obsessed with BMI and fat00:08:47 Body composition fundamentals: what to do first00:10:53 “Rules” for better body composition (practical guidelines)00:13:20 Do you have to lift heavy to build muscle?00:16:24 Strength vs hypertrophy: what matters most as you age00:17:46 Sponsor: Our Place + What if muscle were taught as an organ system?00:20:14...

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year's most talked-about Super Bowl campaigns. Our Featured Guests are…Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 TeamGail Horwood, the Chief Marketing Officer & Chief Experience Officer of NovartisLuis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)Soyoung Kang, President of eosRecorded live on the Monday after the game, in partnership with VaynerMedia's Marketing for the Now, this conversation goes beyond the ads to explore how today's CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Next in Media, I sat down with Matt Spiegel, EVP of Marketing Solutions Growth Strategies at TransUnion, to unpack one of the most pressing questions in advertising right now: what's actually changed since cookies started disappearing and privacy laws started piling up? And just as importantly, what hasn't changed? Matt brings a refreshingly practical perspective to the conversation, explaining how disconnected data infrastructure remains the biggest obstacle for most brands, even as everyone races to adopt AI-powered marketing. He breaks down why walled gardens still have an inherent advantage, how signal loss is forcing marketers to rethink their strategies, and why the industry's obsession with the "easy button" might be holding progress back.We also tackled some uncomfortable truths about where the industry is headed. Matt shared his thoughts on agentic advertising and whether bots will really replace media planners, the noisy MarTech landscape that's overwhelming CMOs, and why he believes the next economic downturn could trigger massive layoffs in marketing and advertising. Throughout our conversation, Matt emphasized that while the tools and technology are evolving rapidly, the fundamentals of good marketing haven't changed. It's about understanding your customers, connecting your data, and applying that intelligence at scale. This is a conversation for anyone trying to make sense of the chaos in modern marketing, wondering how to navigate identity resolution in a post-cookie world, or just trying to figure out which AI tools are actually worth the hype._______________________________________________________Key Highlights

How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated?Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype.Together, they explore why fear drives so much modern marketing, how teams can build with the buyer in mind, and why the only content breaking through right now is either radically raw or intentionally polished. If you've ever felt burnt out on marketing noise and wanted permission to slow down enough to trust your judgment again, this episode's for you.Links to Learn More: Follow Sylvia on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Shaun Belongie is the CEO of New Belgium Brewery. He previously served as VP of Marketing for New Belgium before becoming CMO and then CEO in 2023. Shaun has over 20 years of CPG experience, having managed marketing innovation and brand direction for iconic companies like Nestle Purina and Kraft Foods. He's helped build and maintain New Belgium's human-powered business model as the brand grows and expands, all the while stewarding the brewery's legacy and people-centric culture. Shaun joins Roy to discuss the challenges and opportunities during his journey from CMO to CEO, the differences between working at a large CPG brand versus a smaller, more nimble company, how New Belgium embodies and enacts their foundational values, and much more. Highlights from our conversation include: Shaun's transition from CMO to CEO at New Belgium (3:35)Challenges he's confronted as New Belgium's CEO (6:14)Shaun's experience serving as New Belgium's CMO (9:53)Shaun's perspective on building and shaping culture as CEO (12:09)New Belgium's human-powered business model (14:55)Maintaining authentic values throughout periods of growth (16:16)How his son's health crisis inspired him to think differently about life and leadership (18:35)Leadership lessons that carried over from Shaun's Kraft and Purina days (21:11)How changes in the industry are affecting Shaun's approach to hiring (23:08)Leadership qualities that Shaun seeks in his senior executive team (25:01)How technology fits into his strategic plan (25:48)Guidance he'd offer to somebody early in their career (28:18)What Shaun's most excited about in the future (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

In this episode, Ian sits down with Marco Mueller, CMO of AVEVA, to explore how marketing operates as a strategic growth engine inside one of the world's leading industrial software companies.Marco shares how AVEVA balances speed and stability in a risk-averse category, why in-person events remain one of their most powerful channels, and how the team redesigned its campaign model to move faster without sacrificing quality. The conversation dives into AVEVA's global event strategy, including AVEVA World and 37 localized AVEVA Days. Key Takeaways:In-person events compress trust timelines. Face-to-face experiences move risk-averse buyers faster than any digital channel in complex B2B.Speed is a design problem, not a hustle problem.  Campaigns ship faster when you cut upfront complexity and build in room to adapt.The CMO's real job is integration. Growth happens when marketing aligns product truth, sales reality, and customer risk.Episode Timestamps: * (02:08) The Trust Tree: Why industrial software marketing is built on trust* (07:24) The Playbook: Events, positioning, and adaptive digital strategy* (45:24) Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Marco on LinkedInLearn more about AVEVALearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're kicking off the new season by diving headfirst into one of our darkest recurring series yet: AWFUL Hazing Stories, Volume 3. This time, we go beyond frat houses and also include the world of sports, exposing how so-called “team bonding” rituals routinely cross the line into humiliation, violence, and outright criminal behavior. From brutal high school locker-room assaults to college athletic initiations that spiral into sexual abuse, lawsuits, and even death, we break down some of the most disturbing hazing cases on record, and the institutional failures that allowed them to happen. Outside of hazing hell, the episode still brings the full FratChat chaos with listener emails, wild news, and more. PLUS, we react to a cultural face-plant involving Kid Rock and a Turning Point USA “halftime show,” unpack a Winter Olympics scandal the internet lovingly dubbed Penisgate, and tackle a listener dilemma about family, politics, and ICE. Plus, Not the Drag Queens is back this season, and this week we shine a spotlight on yet another “protect the children” loudmouth who turns out to be exactly who you'd expect: not a drag queen, not an immigrant, but a MAGA Republican arrested on child exploitation and weapons charges. New season, same unhinged energy. Welcome back, people! It's the Fratchat Podcast. Episode Sources: ESPN, The Washington Post, The Baltimore Sun, and the Instagram page @ReichWingWatch. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank. As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team's primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in additional agency headcount, how AI is rapidly reversing that trend, and why many agency valuations have dropped significantly over the last 5 years. Key topics include: why brand building is like infrastructure; how Publicis is bucking the trend; how to think about "in-housing;" and why Paul Roetzer's CMO 2023 CMO Confidential show was prescient. Tune in to hear about the "2nd mover advantage" and why he hates the concept of "future proofing." Agency economics are getting rewritten in the age of AI. Mike Linton sits down with Pete Imwalle 32-year RPA veteran and former CEO to dissect what's changing—and what leaders should do about it. They cover the shift from reach to relevance, why FTE-based fees are misaligned in an AI world, how to separate automation from actual advantage, and where in-housing does and doesn't work. Along the way: the sustained business impact of the Farmers “We know a thing or two…” campaign, the rise of agentic workflows, and why “future-proofing” starts with culture, not clairvoyance. Chapters00:00:00 – Cold open + show setup00:00:22 – Mike's intro, Pete's background, and today's topic00:01:18 – Farmers campaign wins Sustained Effie) and effectiveness creativity00:02:18 – 30 years of change: from Prodigy/AOL/CompuServe to Netscape and the open web00:03:24 – Google + broadband: when digital finally changed consumer behavior00:04:33 – Mobile's second wave and the trap of “mobile-first/AI-first” strategies00:06:01 – How agencies adapted: leadership, curiosity, and tolerance for experimentation00:07:42 – Investing ahead of revenue: offense + defense in capability building00:08:22 – Reach fragmentation: from “40% on Cheers” to only the Super Bowl00:09:18 – The real squeeze: boards treating advertising as expense, not investment00:10:13 – Short-termism, PE/VC incentives, and brand vs. performance00:12:21 – “Adapt or die”: AI as an extinction event? (hat tip: Paul Roetzer)00:13:28 – Agentic workflows: shrinking grunt work (esp. media & strategy ops)00:16:00 – Client asks: “give me savings, don't risk my IP”00:16:36 – Why FTE pricing disincentivizes efficiency; pay for outcomes instead00:17:51 – Three futures: AI-native, AI-emergent, or obsolete00:21:39 – Holding-company moves; why Publicis is outpacing peers00:22:00 – Agency valuations: ~40% decline over five years; second-mover advantage in AI00:26:37 – In-housing: when it works, when it backfires, and true cost to own00:28:48 – Build vs. buy: amortization, maintenance, and staying current00:30:16 – The Geico lesson: investing through the curve until returns flatten00:31:22 – What to test by EOY 2026: culture, change management, and low-hanging automation00:34:02 – Ditch “future-proofing”; hire for curiosity and adaptability00:35:35 – Wrap + where to find more CMO ConfidentialTagsCMO Confidential,Mike Linton,Pete Imwalle,RPA,agency economics,advertising,marketing leadership,AI in marketing,agentic workflows,media planning,marketing strategy,brand vs performance,FTE pricing,procurement,in-housing,holding companies,Publicis,Omnicom,Super Bowl ads,Effie Awards,Farmers Insurance campaign,Geico case study,change management,digital transformation,marketing AI,MarTech,measurement,short term vs long term,CMO,CEO,CFO,board governanceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inbound marketing doesn't have to solely depend on human capacity anymore.   In this episode, Maura Rivera, CMO at Qualified, shares how AI SDR agents are transforming how SaaS teams generate pipeline not by replacing people but by working the entire inbound funnel 24/7. She explains why traditional marketing automation and MQL models are breaking down, how agents can follow up instantly across every lead source, and what happens when you redeploy human SDRs to higher-value outbound work. Maura also discusses practical use cases like event follow-up, reactivating dormant leads, and the emerging 'bot manager' role inside modern marketing teams.  

Collate is building a semantic intelligence platform that unifies fragmented metadata tooling across the modern data stack. With 12,000+ community members, 3,000+ open source deployments, and 400+ code contributors, the company has proven that open source can be a systematic GTM engine, not just a distribution tactic. In this episode of BUILDERS, I sat down with Suresh Srinivas, Co-Founder & CEO of Collate, to explore his journey from the Hadoop core team at Yahoo, through founding Hortonworks, to architecting data systems processing 4 trillion events daily at Uber—and why that experience led him to rebuild metadata infrastructure from scratch. Topics Discussed: Why platform builders at Yahoo and Hortonworks struggled to drive business value despite powerful technology The metadata fragmentation problem: how siloed tools lack unified vocabularies and end-to-end context Collate's contrarian decision to build Open Metadata from zero rather than spinning out Uber's internal tooling Engineering an open core GTM model that generates nearly 100% inbound sales from technical practitioners Scaling community contribution: moving from feedback loops to 400+ code contributors Hiring a CMO to translate technical value into business-leader messaging without losing practitioner trust The convergence thesis: structured data, knowledge graphs, and semantic layers as the foundation for reliable AI GTM Lessons For B2B Founders: Architect your open source for GTM leverage, not just distribution: Suresh built Open Metadata as a unified platform consolidating data discovery, observability, and governance—previously fragmented across multiple tools. This architectural decision created natural upgrade paths to Collate's managed offering. The lesson: open source architecture should solve a complete job-to-be-done that reveals commercial value through usage, not just demonstrate technical capability. 100+ daily practitioner conversations beats any user research: Collate maintains ongoing dialogue with their community across Snowflake, Databricks, and other integrations. Suresh called this "a product manager's dream"—immediate feedback on what breaks, what's missing, and what workflow improvements matter. For infrastructure startups, this beat rate of validated learning is nearly impossible to replicate through traditional customer development. High-velocity releases build credibility faster than pedigree: Starting from scratch without Yahoo or Uber's brand meant proving commitment through shipping cadence. Collate's strategy: demonstrate you'll be around and responsive before asking for production deployments. This matters more in open source than closed-source where sales cycles force commitment conversations earlier. Separate technical-buyer and business-buyer GTM motions explicitly: Collate's founding team spoke fluently to data engineers and architects who lived the metadata problem daily. Their CMO hire (after establishing product-market fit) brought expertise in articulating business impact—ROI on data initiatives, compliance risk reduction, AI readiness—without the founders faking business-speak. The timing matters: hire for the motion you're entering, not the one you're in. Play the long game with builder-culture companies: At Uber, internal tools were 2-3 years ahead of vendor solutions but became technical debt as teams moved to new problems. Suresh's advice: "Keep in touch with these larger companies. Your technology will improve and you will have better conversation with larger technical companies." The wedge is timing—catch them when maintenance burden outweighs building pride, typically 24-36 months post-launch. Design for all company scales from day one: Unlike Uber's internal metadata platform built for massive scale with corresponding complexity, Open Metadata works for small teams through enterprises. This wasn't just good design—it was GTM expansion strategy. Building only for scale locks you into enterprise-only sales. Building only for simplicity caps your ACV. The middle path requires architectural discipline upfront. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this live Q&A episode, Casey answers real questions from people building fractional CMO practices—some just getting started, others already charging $30K/month. The group digs into team structure, niche selection, pricing, dealing with messy client situations, and what it actually takes to transition from implementation work to strategic leadership. This isn't theory. These are the tactical questions people ask when they're in the trenches: How do I find good talent? What if the client's team sucks? Can I really charge $10K without a CMO title? Casey brings the same direct, no-BS energy—fire people when you need to, stop giving away strategy, and become the person clients actually want. Key Topics Covered: -Clients pay for implementation teams exclusively -Choose an industry niche you actually want to work in -You don't need perfect credentials to start landing clients -Implementation work is the kid's table with no upside -Fire inadequate team members and build a skunk works -Quality hiring requires making candidates jump through hoops -Real relationships beat AI-powered outreach -Agency owners can charge for strategy and implementation separately​​​​​​​​​​​​​​​​

In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link. Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics in the field of quantitative marketing and consumer choice. Ross Link is the CEO of Marketing Attribution, having previously served as the President of Global Marketing ROI Solutions at Nielsen. Carl and Ross provide a balanced perspective on brand marketing and measurement from both academic and industry lenses. Among other things, our discussion covers:What firms get wrong about brand measurement, both from an analytical and a conceptual standpointThe most common internal political issues that Ross sees arise around marketing measurement within organizationsThe non-obvious stakeholders for marketing measurement within an organizationHow marketing teams can implement the two brand-performance measures that Carl introduced in his seminal Harvard Business Review piece, If Brands Are Built Over Years, Why Are They Managed Over Quarters?The differences in approaches to marketing measurement taken across verticals for successful companiesThe benefits and drawbacks of the various established methods of measuring long-term marketing effects  The tools available to a CMO to make the case for the long-term effects of brand advertising for a nascent brandThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

Hey Team! Today I'm talking with Sharon Pope, a certified habit coach and the CEO of Shelpful. Sharon has an extensive background in the tech world, having served as a CMO for multiple companies and as an advisor for the startup accelerator Y Combinator. After her own ADHD diagnosis, she pivoted her career to focus on building tools that help neurodivergent brains get more done. Sharon also runs the ADHD Founders Podcast with Jesse J. Anderson and Marie Ng, where they talk about the unique challenges of having ADHD and building a business. I actually had Sharon on the show a number of years ago and thought it would be fun to have her on again after running into her at the 2025 ADHD Conference. And one of the big changes that has happened at her company. Shelpful, since we last talked, is the shift to using AI, so we spend a good portion of this episode discussing how to use AI as a "second brain" rather than just another static to-do list. Sharon explains how they've integrated personality and novelty into their system to break through our natural notification immunity. We also explore some of her favorite "Magic Sort" features that help you pick tasks based on your current energy level rather than just due dates, because we all know that looking at a massive, unsorted list is a one-way ticket to Task Paralysis. But we are also talking about accountability, automation, and how to gamify our habits. I had a lot of fun with this one. If you'd life to follow along on the show notes page you can find that at HackingYourADHD.com/271 YouTube: https://tinyurl.com/y835cnrk Patreon: https://www.patreon.com/HackingYourADHD This Episode's Top Tips Try sorting your to-do list by energy level. Instead of looking at a stressful, long list, you can sort your tasks by "vibe" or energy (low, medium, high) to find a task that matches your current capacity. When we're setting goals, we want to intentionally lower the bar to ensure a win and strengthen neural pathways. Often our inclination is to overdo whatever it is we're trying to do in an effort to catch up, but by lowering the bar instead, we can often create more sustainable habits. A fun way to get into automation can be to try out cheap NFC stickers around your house to trigger specific automations, like reminders to move the laundry or start a playlist, with a single tap of your phone.  

The strongest brands don't shout—they earn trust over time. That's how Nikki Little approaches her work. She's the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career that took her from early agency life to leading social and communications teams, Nikki now helps shape Franco's future with a purpose-driven, human-first approach to brand building, storytelling, and leadership. What You'll Learn in This Episode Why modern brand builders must accept that total control is a myth and focus on reputation monitoring instead The difference between consistent storytelling and repetitive messaging across integrated channels How to apply Brené Brown's Strong Ground principles to build a solid brand foundation Why employee alignment is the first step in closing the authenticity gap with your customers How to treat AI as an overzealous intern rather than a replacement for strategic relationships Episode Chapters (00:00) Intro (01:34) Authenticity in the Age of Unpolished Content (03:37) Understanding Your Audience and the Brand Core (05:22) The Myth of Total Brand Control (07:25) Navigating Critics and the Crisis Plan (10:10) Storytelling as a Tool for Trust Building (12:45) Internal Culture and the Authenticity Gap (15:12) Leadership Examples: Brené Brown and Liz Plosser (19:51) Rumbling with AI in a Human Business (25:30) Brands That Make Us Smile (28:33) Where to Find Nikki Little About Nikki Little Nikki Little is the CMO and co-owner at Franco, a Detroit-based, women-owned integrated communications agency with a 60-year legacy. With a career spanning early agency life to leading complex social and communications teams, Nikki specializes in a purpose-driven, human-first approach to brand building and leadership. She is a recognized expert in navigating the intersection of PR, digital strategy, and authentic storytelling, helping brands find their "core" to build lasting trust in a critical and fast-moving digital environment. What Brand Has Made Nikki Smile Recently? Nikki shared two brands that recently stood out: Chevy, for their deeply authentic "Memory Lane" holiday commercial that mastered the art of non-cheesy storytelling, and Mabel's Labels, for their proactive customer service that turned a lost shipment into a "customer for life" experience. Resources & Links Check out the ⁠Franco website⁠. Connect with Nikki Little on ⁠LinkedIn.⁠ Listen & Support the Show Watch or listen on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠YouTube⁠, ⁠Amazon/Audible⁠, ⁠TuneIn⁠, and ⁠iHeart⁠. Rate and review on ⁠Apple Podcasts⁠ and ⁠Spotify⁠ to help others find the show. Share this episode — ⁠email a friend or colleague⁠ this episode. Sign up for my ⁠free Story Strategies newsletter⁠ for branding and storytelling tips. On Brand is a part of the ⁠Marketing Podcast Network⁠. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Gomez quit his job as a CMO, filed an LLC for a hundred bucks, and sat at his desk thinking clients would just show up.They didn't.He panicked and DM'd 3,000 people on LinkedIn over two days straight. Got five clients. Lost all five almost immediately. That was the beginning.Patrick is a serial entrepreneur who built SiteLyft, a subscription website business, from those early failures. Then he co-founded AntiAgency, a podcast-based lead generation company. And most recently he launched TurboClaim, an AI-powered claims management platform that raised half a million dollars from its own beta users in the first week.He shares:➤ Why your first clients should never pay you a dollar➤ How he went from zero to $500K in recurring revenue in five weeks with just cold calls➤ The case for building a side business before quitting your jobShare in the comments below: what's one business idea you've been sitting on that you keep talking yourself out of?0:00 - Introduction0:56 - Meeting Patrick and the Miami Event2:03 - The Reality of Being "Broke" as an Entrepreneur3:57 - From Professor Dreams to Marketing Career5:43 - Quitting His Job and Starting an LLC With No Plan6:39 - DM'ing 3,000 People and Landing First Clients7:37 - Losing All Five Clients and Starting Over8:53 - Building SiteLyft as a Subscription Website Business10:02 - Scaling With Ads and Running Into Growth Problems10:38 - Starting AntiAgency: Podcasts as Sales Conversations13:45 - Discovering the Insurance Industry's Paperwork Problem15:15 - Building TurboClaim With AI and Raising $500K From Beta Users18:01 - Working With Family: How Avery Became His Sales Lead19:04 - Zero to One Thinking and Knowing When to Hand Off20:13 - Shower Epiphany: Insurance for Creators24:39 - Where AI Is Headed: From Chatbots to Robots in the Home30:11 - Advice for Young Entrepreneurs33:16 - Finding Your Niche, Sub-Niche, and the One Problem You Solve36:32 - Where to Find Patrick and Final Thoughts*Connect with Patrick*LinkedIn: https://www.linkedin.com/in/patrick-gomez-7a4305220/*Connect with Dillon*https://www.instagram.com/thedillonenglandshow/https://twitter.com/imdillonenglandhttps://www.linkedin.com/in/dillonmengland/https://www.facebook.com/dillon.england.5*Sponsor — Broadcast Brew (Low-Acid Coffee)*Order our LOW ACID COFFEE “THE BROADCAST BREW”Thank you to Cool Beans Coffee Brewery for your partnership.https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend*ABOUT THE DILLON ENGLAND SHOW*Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.Subscribe for full conversations and weekly clips.Share this with someone on your leadership team.Comment your biggest takeaway.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.*Connect with Dillon*https://www.instagram.com/thedillonenglandshow/https://twitter.com/imdillonenglandhttps://www.linkedin.com/in/dillonmengland/https://www.facebook.com/dillon.england.5*Sponsor — Broadcast Brew (Low-Acid Coffee)*Order our LOW ACID COFFEE “THE BROADCAST BREW”Thank you to Cool Beans Coffee Brewery for your partnership.https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend*ABOUT THE DILLON ENGLAND SHOW*Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.Subscribe for full conversations and weekly clips.Share this with someone on your leadership team.Comment your biggest takeaway.

Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy. Connect with Kent Lewis: Website: https://kentjlewis.com/ SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0 Next Northwest: https://nextnw.org/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. #ai #marketing #aicareeradvice

Data on an NFL sideline is immediate. Decisions are filtered through fear, experience, and instinct.In this episode of The Game Inside the Games, Dr. Michael Gervais and NFL legend Brandon Marshall explore the tension between analytics and intuition—what happens when information is instant, comprehensive, and impossible to ignore. As technology reshapes decision-making on the NFL sideline, the real question becomes: when the moment arrives, what do you actually trust?Gervais draws on his conversation with Hillary Kerner, CMO of Insight, to examine the human side of AI adoption and why more data doesn't automatically lead to better choices. Using fourth-down decision-making as a case study, the episode reveals how fear of blame, social pressure, and the need to justify decisions often outweigh what the numbers clearly show.This is a grounded look at how people make decisions under scrutiny—and why learning when to trust the data and when to trust yourself may be one of the most important skills in high-pressure environments.Follow Finding Mastery all week as The Game Inside the Games continues to unpack the inner game at global sporting events,, available on YouTube, Apple Podcasts, Spotify, or wherever you listen.

A new tranche of Jeffrey Epstein's emails makes one thing painfully clear: Epstein was a central figure in the lives of a lot of big names in tech, and had influence on a surprising number of companies and executives. David and Nilay talk through what we've learned from the new emails so far. Then they turn to Anthropic's spicy new Super Bowl ads about... ads, which caused a big reaction from OpenAI (which is betting big on ads). They also discuss this week's antitrust hearing about Netflix's purchase of Warner Bros., the latest in Brendan Carr is a Dummy, Google Home's big buttons upgrade, and much more. Further reading: Here's how Epstein broke the internet Former Windows 8 boss recruited Epstein to help negotiate his messy Microsoft exit Jeffrey Epstein arranged a meeting with Tim Cook for the former head of Windows The Epstein files  Google co-founder Sergey Brin visited Epstein's private island and traded emails with Ghislaine Maxwell. It turns out Elon Musk didn't exactly ‘refuse' the invite to Jeffrey Epstein's island.  Will Elon Musk's emails with Jeffrey Epstein derail his very important year?  Bill Gates says accusations contained in Epstein files are ‘absolutely absurd' Jeffrey Epstein was permanently banned from Xbox Live  ‘We've basically funded an elite global pedophile ring since 2015.'  Anthropic says ‘Claude will remain ad-free,' unlike an unnamed rival Anthropic's blog post: Claude is a space to think Sam Altman responds to Anthropic's ‘funny' Super Bowl ads  OpenAI's CMO on X Nvidia CEO denies he's ‘unhappy' with OpenAI Netflix lands in the middle of a culture war during Senate hearing Everyone is stealing TV  Disney says Josh D'Amaro will replace Bob Iger as CEO  FCC aims to ensure “only living and lawful Americans” get Lifeline benefits Elon Musk is merging SpaceX and xAI to build data centers in space — or so he says  Peloton's gamble on expensive new hardware has yet to pay off Google Home finally adds support for buttons  Raspberry Pi is raising prices again as memory shortages continue  Valve's Steam Machine has been delayed, and the RAM crisis will impact pricing  Aluminium: Why Google's Android for PC launch may be messy and controversial Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed.We love hearing from you! Email your questions and thoughts to vergecast@theverge.com or call us at 866-VERGE11.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind? Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook. Today, we're going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We'll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I'd like to welcome, Sharon Argov, CMO at AI21 Labs. About Sharon Argov Sharon Argov on LinkedIn: https://www.linkedin.com/in/sharonargov/ Resources AI21 Labs : https://www.ai21.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company