Podcasts about CMO

What would change if your team focused more on talents than job descriptions?In episode 114 of the Working Genius Podcast, Patrick Lencioni and Cody Thompson explore why leadership roles cannot be reduced to generic titles or one-size-fits-all job descriptions. They explain how Working Genius helps leaders understand their own wiring, build around their gaps, and stop assuming that every CEO, COO, or team member should operate the same way. The conversation ultimately points teams toward collective accountability, where tasks are divided according to talent but ownership remains shared.Topics explored in this episode: (00:00) Divide The Work, Not The TeamPat argues that “divide and conquer” should mean dividing tasks based on talent, not dividing the organization or accountability.How teams work best when they share a single goal and draw on different talents to pursue it together.(02:08) Why Every CEO Is DifferentPat explains that every CEO brings a different combination of personality, wiring, and Working Genius to the role.Cody points out that people often ask for the best Working Genius type for a leader, but the real answer is self-awareness.(06:43) Hiring Around Your GapsPat explains that leaders should hire executives and team members who complement their natural strengths rather than duplicate them.Cody and Pat discuss how titles like CEO, COO, and CMO can become too generic if they ignore the specific way each person contributes.(11:26) Collective Accountability Over SilosPat says titles may be useful externally, but internally, teams should focus more on how people's talents help the organization win together.Cody connects this idea to team number one, explaining that Working Genius helps executive teams move beyond self-protection and into shared responsibility.This episode of The Working Genius Podcast with Patrick Lencioni is brought to you by The Table Group: https://www.tablegroup.com. We teach leaders how to make work more effective and less dysfunctional. We also help their employees be more fulfilled and less miserable. Register for “Why Your Spouse Acts That Way” here: workinggenius.com/marriageThe Six Types of Working Genius model helps you discover your natural gifts and thrive in your work and life. When you're able to better understand the types of work that bring you more energy and fulfillment and avoid work that leads to frustration and failure, you can be more self-aware, more productive, and more successful. The Six Types of Working Genius assessment is the fastest and simplest way to discover your natural gifts and thrive at work: https://workinggenius.me/about Subscribe for more content from Patrick Lencioni @PatrickLencioniOfficialStay Connected with Patrick LencioniLinkedIn: https://www.linkedin.com/in/patrick-lencioni-orghealthInstagram: https://www.instagram.com/patricklencioniofficialTikTok: https://www.tiktok.com/@patricklencioniofficialX: https://x.com/patricklencioniStay Connected with Cody ThompsonLinkedIn: https://www.linkedin.com/in/cody-thompson-a5918850.The Working Genius Podcast with Patrick LencioniApple: https://apple.co/4iNz6YnSpotify: https://spoti.fi/4iGGm8uYouTube: https://bit.ly/Working-Genius-YouTubeBe sure to check out our other podcast, At The Table with Patrick Lencioni, on Apple Podcasts (https://apple.co/4hJKKSL), Spotify (https://open.spotify.com/show/6NWAZzkzl4ljxX7S2xkHvu), and YouTube (https://bit.ly/At-The-Table-YouTube). Let us know your feedback via podcast@tablegroup.com. This episode was produced by Story On Media: https://www.storyon.co.

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026

Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly relevant customer experience?Agility requires not just adopting new channels and technologies, but fundamentally rethinking the role of content and data in a constantly shifting landscape. It's the ability to move from managing a static digital property to orchestrating a fluid, dynamic relationship with your audience.Today, we're going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today's complex ecosystem of AI-driven, composable platforms. We'll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined the relationship between brands and their customers.To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore, a company that is turning 25 this year and has managed to maintain its leadership in the space through many changes and a few curveballs. About Michelle Boockoff-Bajdek Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what's possible in modern marketing. Together, they're putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe. Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company's pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. Since then, she's become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company's first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she's also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk. Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ ---------- Resources ---------- Sitecore: sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they've gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today's podcast.

Ask most marketers what's driving demand and you'll get a list of campaigns. When host Zach Williams asked Erin Plummer, CMO of Hancock Lumber, she started somewhere else: customer intimacy and the discipline of deciding what not to do. In this episode she breaks down how a seventh-generation lumber dealer keeps marketing aligned to its mission as it scales, and why saying no is the strategic move she protects most.

Most studios still treat influencer marketing as an experiment. Match Masters, a top 150 grossing game globally, has run it as a permanent growth pillar for 8 years. Jen Donahoe sits down with Candivore's Aviv Vidro and consultant Marion Balinoff to break down the playbook behind one of mobile gaming's most disciplined influencer programs.Studios that treat influencer as a permanent pillar see compounding returns. The ones that test once and cut the channel watch their installs decline 2.7x faster. Aviv walks through Candivore's 8 year always on model, the blitz approach where 20 creators go live on the same day, and the product marketing funnel his three person team built around creators. Dedicated welcome pop ups, skill based leaderboard giveaways with tangible prizes, and retargeting mechanics that drive 6x higher in app purchases from returning players.Marion breaks down why the standard 24 hour click window is broken for influencer content, why 7 days is the floor, and why day 365 installs run 75% higher than day 30. The two also tackle vertical testing (true crime crushed it for Match Masters with female audiences aged 30 to 55, tech reviewers flopped), country penetration strategy, why TikTok still doesn't work for performance, and where influencer marketing ends and UGC begins.If you've ever been told influencer marketing doesn't work after a single test campaign, send this episode to your CMO.

Have you ever wondered why some companies dominate a market while everyone else competes in a crowded space, and what it takes to create a category of your own? If you're leading a business and looking for a way to stand out, this episode will challenge how you think about growth. Rather than competing in an existing market, you'll learn how category creation can help you define a new space, solve a bigger problem, and position your company as the leader others follow. Whether you're launching a new offering, refining your strategy, or aligning your leadership team around a bold vision, this conversation offers a practical framework for creating lasting competitive advantage. In this episode, you'll learn how to: Identify and define market problems that customers may not even realize they have—and turn them into opportunities for category leadership. Build a compelling strategic narrative that aligns your leadership team, sales organization, and entire company around a shared vision. Avoid the common pitfalls that cause category creation efforts to fail, including lack of commitment, poor internal alignment, and inconsistent market education. Listen now to discover how a united leadership team can create and own a category instead of fighting for position in someone else's market. Check out: 2:55 – Why Market Product Fit Beats Product Market Fit Mike explains why category creators design the market first and then position their product within it, challenging one of the most common startup and growth assumptions. 8:05 – The Category Point of View Framework Learn the storytelling structure behind successful category creation, including how to define the villain (problem), position the customer as the victim, and introduce the category as the hero. 26:20 – Getting Your Leadership Team and Organization Aligned Mike shares why category creation fails when only marketing owns the strategy and how CEOs can align the leadership team, sales organization, and employees around a common vision. About Mike Damphouse Mike "Damp" Damphousse brings an experienced, pragmatic aspect to strategic category design from three decades as a founder, CEO, CMO, startup advisor, and a limited partner with Stage 2 Capital. As co-founder of Category Design Advisors and co-author of The Category Creation Formula, he works with management teams and investors to design categories that create enduring market value. 

Eight years. Four hundred episodes. And Spencer still can't quite believe it.  For the 400th episode, Spencer sits down to reflect on the podcast that has shaped him as much as he has shaped it and revisits four conversations that moved him, changed him, and that he hasn't been able to stop thinking about.  None of this happens without the people who have shown up every single week for eight years behind the camera, behind the scenes, behind every idea that made it to air. Four hundred episodes is built on trust and a team that believed in this long before the numbers did.  Spencer says these are the guests that educated him, challenged him, and broke his heart open. The ones that reminded him why this podcast exists in the first place not just to learn, but to feel, to connect, and to find hope in other people's stories.  There is a CMO who told their sales team something they didn't want to hear. A CEO who played the organ for the Pope and then went back to managing a quarter of a million passengers a day. An entrepreneur who built seven companies past a million dollars without a single penny of funding. And a father who counted his daughter's last breaths and then ran 109 miles in her name.  Four hundred episodes in and the conversations are only getting bigger, bolder, and more human. The next hundred starts now.    Timestamps:  0:00 Spencer reflects on 400 episodes and introduces the four guests   3:56 Rachel Conlan on why the agency model is dead and referral is the most powerful tool in marketing   10:30 The five channels that actually work, how Binance grows without paid media, and the affiliate opportunity nobody told you about   29:00 Paul Griffiths on playing the organ for the Pope in front of 180,000 people   34:00 How Dubai Airport went from 30 million to 93 million passengers with fewer employees   40:00 Why airports are a hospitality business, not an infrastructure problem   35:33 Daniel Priestley's five step framework: thesis, outreach, suspects, the magic sentence, and the LAPS dashboard   51:00 Why you should never run ads before your business is already on fire   57:30 Ashley Cain: the moment Azalea Diamond Kane was born and his life felt complete  59:40 The diagnosis, the hospital floor, and the six months he would give the rest of his life to relive  1:05:00 The bell that never got rung and the relapse nobody saw coming  1:12:00 109 miles, the Yukon 1000, the length of Great Britain, and the reason behind all of it  1:13:00 Standing on a bridge and choosing to jump differently  1:17:00 Spencer's closing reflection on 400 episodes and what comes next    Follow Spencer Lodge on social media: https://www.instagram.com/madeindubaipodcast/?hl=en https://www.facebook.com/profile.php?id=61586194260076 https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/ 

Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. Learn why building the right tools, independent of the AI agent used, will improve your marketing. We also discuss the power of moving quickly, testing often, and keeping the human in the process.

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is clear: Meta is building a toll road around access, visibility and creation. The rent on rented land keeps going up. From there, Joe and Robert talk about LinkedIn's campaign against "AI slop." LinkedIn says it wants to reduce low-value AI content, generic posts and engagement bait. But is it really getting rid of anything, or just marketing the idea of a cleaner feed? The platform rewarded slop long before AI arrived. AI just made it easier to scale. Winners and Losers Joe's winner is YouTube creator Curry Barker and the box office success of Obsession, another reminder that creators can still break through outside the traditional Hollywood machine. Robert's winners are OpenAI's new CMO and brands making music videos.  Rants and Raves Joe raves about The Guardian's U.S. success and its growing donation-supported business. It's a strong example of a media company building direct audience trust and turning that trust into revenue. Robert's commentary is on Rand Fishkin's take that "inimitable product" is the new "make great content."  Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Before there was a crypto marketing playbook, someone had to write it...Nic Cary sits down with Amanda Cassatt, former CMO of ConsenSys and founder and CEO of Serotonin. Amanda helped bring Ethereum to market before the playbook existed - pitching Joe Lubin for a role she invented, building the global meetup network that launched MetaMask, Infura, Truffle, and Gitcoin, and shaping the narrative of an entire industry from the ground up, before going on to build her own marketing empire.

In this episode, we launch TSLE Industry Voices, a new subseries of the Trade Secret Law Evolution Podcast featuring founders, business leaders, and in-house counsel discussing trade secret-related issues from the company perspective — how businesses think about proprietary information, competitive advantage, innovation, and risk in the real world. Our inaugural guest is Joe Perez, an entrepreneur and digital media executive best known as a co-founder of Tastemade, the global lifestyle media company focused on food, travel, and home and design content. Before Tastemade, Perez was the co-founder of LIVESTRONG.COM and Demand Media and was COO and CMO of Autograph. He has built a long career in internet media, gaming, and digital health. He has also been active in startup mentoring and advisory work, including with the USC Center for Body Computing and accelerator communities such as techstars and Mucker Capital. Today, Perez is building Proactive SPX, another company he co-founded, focused on science-backed training and performance programs designed for elite athletes.

Send us Fan MailYou had the vision. You built the thing! And somewhere between starting and scaling, the message got muddier, the team got busier, and the gap between what you meant to build and what's actually being delivered started to widen.This week's guest knows exactly how to close the gap.I sat down with Kaitlyn David— brand strategist, fractional CMO, and an all-around grounded, human-centered marketing thinker. Kaitlyn looks at marketing from the inside out, and she has some fantastic insight on keeping your vision alive (and simplified) while scaling. ✨ Episode Highlights

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week's episode features two standout conversations with leaders building some of the most talked-about brands in business today. First Jim sits down with AT&T's Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization. Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.Across both conversations, there's a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailJapan has some of the best survival rates for extremely preterm infants in the world, yet feeding practices there look very different from what many of us are used to. In this episode of Journal Club, Ben reviews the JASMINE trial, a multicenter phase three randomized controlled trial evaluating an exclusive human milk diet compared to a standard cow milk-based diet in very low birth weight infants in Japan. Infants on an exclusive human milk diet gained weight significantly faster, reached full feeds six days sooner, and had fewer antibiotic days. Ben then sits down with first author Professor Katsumi Mizuno and Dr. Melinda Elliott, CMO of Prolacta Bioscience, to discuss the backstory and broader implications of this landmark trial.---Growth and safety evaluation in very low birth weight infants receiving an exclusive human milk diet: a phase III randomized control trial in Japan. Mizuno K, Miyazawa T, Kondo U, Nishikubo T, Yamamoto Y, Nakano Y, Hiroma T, Ikeda K, Murase M, Jimi H, Hokuto I, Miyata M.J Perinatol. 2026 Apr 27. doi: 10.1038/s41372-026-02695-w. Online ahead of print.PMID: 42045666Support the showAs always, feel free to send us questions, comments, or suggestions to our email: nicupodcast@gmail.com. You can also contact the show through Instagram or Twitter, @nicupodcast. Or contact Ben and Daphna directly via their Twitter profiles: @drnicu and @doctordaphnamd. The papers discussed in today's episode are listed and timestamped on the webpage linked below.Enjoy!

Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin!Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value.Ann also reveals two major product launches, including a native integration with Dataro's predictive donor intelligence — and shares exactly what she'd focus on this summer to get ahead of end-of-year fundraising.Resources & LinksConnect with Ann on LinkedIn and check out Bloomerang's 2026 Giving Signals Report. Bloomerang is the proud presenter of Missions to Movements. See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang's AI-powered fundraising strategist. Learn more at bloomerang.com.The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect!Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to book Dana as a speaker for your event? Click here!

How does a growth operator who built and managed large teams at Twitch and Discord work today as a solo fractional CMO?In this episode of Intelligent Artifice, Shamanth Rao sits down with Justin Gerrard, fractional CMO and former growth lead at Twitch and Discord, to talk about how he uses Claude day to day to plan his week, build GTM plans, and deliver work for multiple startups at once. Justin shares where AI genuinely saves time, where human judgment is still the difference maker, and why letting AI run on autopilot is a trap most teams fall into.If you work in growth, GTM, or performance marketing, this is a practical and honest look at what working with AI actually looks like in 2026.Chapters:00:00 Intro: Justin's background at Twitch and Discord01:21 Building performance marketing at Twitch03:22 AI Speed: Weeks of work vs. a few hours05:54 AI as an Operating System06:33 Justin's Monday Morning AI routine08:05 The 60/70 Rule for AI productivity09:12 Why 100% AI work is a hiring red flag10:11 Case Study: A localized GTM plan14:52 Creative Strategy: Automated UGC at scale16:30 The Trap of Autonomy in AI content18:13 Brand Safety: The 18 Curses story19:15 The Librarian vs. The Author21:35 Human Creators vs. AI Avatars A/B Test24:55 Where to find Justin onlineKey things we cover in this episode:✅ How Justin structures his Monday morning using Claude Desktop and MCP connectors✅ Why he caps AI contribution at 60 to 70% on every GTM plan✅ Why AI is a fast librarian but not an author✅ How he A/B tested AI creators vs human creators in a paid ad campaign and what the results showed✅ Why fully automating content output does not drive real results✅ What experienced operators still bring to the table that AI cannot replicate

In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway:  1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite. Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning. Tory shares how Amica built a sports marketing strategy around values alignment, not logo slaps, and why the Jason Tatum "Back to Zero" campaign became one of the most authentic brand stories in insurance. They get into why humor isn't the only tool in the insurance advertising toolbox, how to make the case for brand investment to a skeptical CFO, and what happens when your star athlete tears his Achilles the night after you sign the deal. They also dig into how Amica is thinking about AI and LLMs, and why a loyal customer base full of organic Reddit and Trustpilot reviews might be their biggest unfair advantage as search evolves. If you want to understand how challenger brands build modern relevance without abandoning their heritage, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Tory:  LinkedIn: https://www.linkedin.com/in/tory-pachis-7106064/ Follow Daniel:  YouTube: https://www.youtube.com/@themarketingmillennials/featured  Twitter: https://www.twitter.com/Dmurr68  LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Everyone in mortgage is talking about AI. Far fewer are asking the harder question:Are we using technology to create a better borrower experience—or just automating the same broken processes faster?In this episode of The Fintech Hunting Podcast, Michael Hammond sits down with Trish Maraski, Vice President of Product and Strategy at Moder, for a candid conversation about what innovation in mortgage should actually look like.After nearly three decades in the industry, Trish has seen technology cycles come and go. Her perspective is refreshingly direct: AI may make transformation faster and more accessible, but it cannot replace strategy, clean processes, good data, or the human judgment required to serve borrowers well.This conversation explores:Why automating a flawed process can create bigger problems, fasterWhere mortgage innovation is real—and where it is still just talkWhy the people closest to the work must be included in transformationHow lenders can use AI without losing the human experienceWhat still makes the mortgage industry deeply meaningfulThis is not a conversation about chasing the next technology trend.It is about whether mortgage leaders are willing to fix what is broken before AI exposes it.Watch now and decide: is your organization truly innovating—or simply automating?###Michael Hammond, Founder & CEO of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.

The Hidden Causes of Brain Fog, Anxiety, and Chronic Illness: Mold, Parasites, Histamine, and Low Cortisol If you're exhausted, inflamed, and can't figure out why, the answer might be hiding in your histamine, your hormones, your home, or something living inside you that your doctor will never test for. Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Dr. Jessica Peatross, a former hospitalist turned functional medicine powerhouse who walked away from a conventional medical career after discovering that 90% of disease traces back to lifestyle, environment, and the toxins most doctors ignore. After graduating magna cum laude and earning her medical degree from the University of Louisville, Dr. Jess pursued training in functional medicine, nutrigenomics, and alternative therapies, and now helps thousands of patients reverse chronic illness through her KillBindSweat method and WellnessPlus app. She is also the formulator and CMO of Aegis Formulas and a leading voice at international health conferences. If chronic illness, mold toxicity, or hormonal chaos is on your radar, she is the person you want in your corner. Together, Dave and Dr. Jess go deep into the hidden drivers of mystery symptoms that functional medicine is finally starting to crack open. They cover why low cortisol is more dangerous than high cortisol, how histamine and mast cell activation syndrome explain everything from anxiety and brain fog to endometriosis and POTS, and why most "Lyme disease" is actually undiagnosed mold toxicity. They also break down the parasite epidemic hiding in plain sight across the United States, the B vitamin mistake making millions of people sicker, and why your metabolism, mitochondria, and mental health are all downstream of things your standard lab panel will never catch. This episode also gets into the real story behind Dr. Jess surrendering her California medical license rather than comply with a system she believed was working against patient health. Her firsthand account of the medical board process is something every person who cares about medical freedom needs to hear. You'll Learn: Why everyone who is chronically sick has a low cortisol awakening response and what to do about it How histamine drives anxiety, racing thoughts, palpitations, bloating, skin issues, and hormonal chaos Why 90% of people diagnosed with Lyme disease actually have toxic mold and how to test for both The parasite epidemic in the U.S. and why standard testing misses most of it How the spike protein reactivates dormant viruses and feeds the histamine loop behind long COVID Why synthetic B6 causes the very neuropathy it is supposed to fix, and what to take instead The cortisol, adrenaline, and blood pressure connection that explains "wired but tired" How progesterone stabilizes mast cells and why estrogen dominance fuels inflammation and reactivity Why Dave Asprey uses low-dose cortisol, dexamethasone, and modafinil as part of his daily performance stack The mold binders that actually work, and which popular ones can harm hypermobile people How nicotine at low doses blocks spike protein from ACE2 receptors and protects the brain What the MTHFR gene, methylation, and folic acid have to do with breast cancer, depression, and estrogen detox Thank you to our sponsors! - iRestore | Reverse hair loss at www.irestore.com/DAVE and get exclusive savings on the iRestore Elite, use code DAVE - KILLSwitch | If you're ready for the best sleep of your life, order now at https://www.switchsupplements.com/and use code DAVE for 20% off - Calroy | Go to Calroy.com/DAVE for exclusive discounts on Arterosil HP, Vascanox HP and all Calroy products. - Cowboy Colostrum | Get your gut right by going to cowboycolostrum.com/asprey for 25% off of your entire order. -Amp | If you're ready to make fitness fit into your life, go to amp.ai to check it outDave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights inhealth, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: Dr. Jessica Peatross, functional medicine, mast cell activation syndrome, histamine intolerance, long COVID brain fog, mold toxicity, chronic Lyme disease, parasite testing, low cortisol, cortisol awakening response, MTHFR methylation, B6 toxicity, P5P, folinic acid, estrogen dominance, progesterone therapy, spike protein reactivation, Epstein-Barr reactivation, POTS, wired but tired, Kill Bind Sweat, WellnessPlus, vaccine exemptions, mold binders, nicotine ACE2, adrenal insufficiency, RCCX gene Resources: • Go to https://drjessmd.com/ and use code ‘DRJESS' at checkout • Get My 2026 Clean Nicotine Roadmap | Enroll for free at https://daveasprey.com/2026-clean-nicotine-roadmap/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Join My Substack (Live Access To Podcast Recordings): https://substack.daveasprey.com/ • Upgrade Labs: https://upgradelabs.com Timestamps: 00:00 – Trailer 00:33 – Releasing Medical License 03:21 – Chronic Illness Root Causes 05:00 – Hospital Nutrition 08:11 – Dave's Health History 10:22 – Parasites 20:02 – Nicotine 23:19 – Low Blood Pressure & Minerals 28:09 – B Vitamins & Methylation 33:45 – Autism & Genetics 40:13 – Toxic Mold 43:11 – ADHD Misdiagnosis 48:27 – Histamine & Mast Cells 50:56 – Long COVID & Spike Protein 58:56 – Cortisol 1:03:56 – Lyme Disease 1:09:58 – Mold Testing & Binders 1:16:37 – Closing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Bay closed. Frank and Oak shuttered. Insolvencies have been climbing for years and the narrative everyone's repeating is that retail is in trouble. David Lui has a different read. Retail isn't dying. The operating model is. And the brands going under aren't the ones customers stopped loving, they're the ones whose people, product, and place stopped working.As CEO of Kit & Ace and co-founder of Unity Brands, David is doing almost the exact opposite of what you'd expect. He's buying beloved Canadian brands that almost didn't make it, and he's opening stores.In this episode, Marc and V sit down with David, a former colleague from their Canadian Tire days, to unpack what changes when a marketer crosses over to the P&L seat. We get into why every store opening is a bigger marketing spend than any ad campaign, the P's most marketers consistently underrate, what David learned scaling Korite into China through live-streaming when North America wasn't ready for it, why he calls his stores billboards, and the metric he ignored as a CMO that he refuses to take his eyes off as a CEO.If you've ever defended a budget, sat through a quarterly review, or wondered why a brand you loved quietly disappeared, this one's for you.Timestamps00:00 Cold open and intro: the Canadian retail paradox03:34 David's origin: Hong Kong factories and a counselor who got it wrong10:25 Canadian Tire days and the move to Mark's15:11 Selling Korite in China: live-streaming before North America was ready19:51 Kit & Ace's origin story and the DNA Unity Brands kept22:32 Building the Unity Brands portfolio: Tilley, Mastermind, and operational synergy28:02 From marketer to operator: the P&L reframe30:23 Why every store opening is the single largest marketing spend33:08 The P's marketers underrate: people and place35:06 The metric David ignored as a CMO and refuses to lose as a CEO40:34 Premium positioning and why fast fashion is fading43:36 What the next Canadian challenger brand has to get right46:24 Where Canadian retail is headedAbout DavidDavid Lui, CEO, Kit & Ace; Co-founder, Unity BrandsLinkedIn: https://www.linkedin.com/in/davidymlui/Kit & Ace: kitandace.comTilley: tilley.comMastermind Toys: mastermindtoys.com

How much business are you losing simply because you're not staying in consistent contact with your audience? Most companies don't have a sales problem—they have a follow-up problem. And follow-up isn't about chasing people…it's about staying top of mind with value, relevance, and consistency. That's why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage. Here are 5 takeaways that stood out: ✅ Mindshare → Market Share People can't buy from you if they forget you exist. Marketing isn't optional—it's oxygen. ✅ Consistency builds trust Trust isn't built in a moment—it's built in the follow-up moments people rarely do. ✅ Simple wins Customers don't want clever. They want clear. They want fast. They want relevant. ✅ Start now—then scale Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve. ✅ AI is here to help, not replace Use AI to automate repetitive work—so you can stay human where it matters most.   Smita Wadhawan Verma Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis. Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M. Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms. Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India. She has partnered with top agencies like Koto, Instrument, Razorfish, TBWA, Highwire PR — and managed award-winning internal creative teams. Under Smita's leadership, her teams have won Digiday Awards and several Webby Award nominations. Smita is well known as a culture champion and recognized as a highly influential and inclusive C-Suite leader who can inspire teams to deliver outstanding results. Recognized as a 2024 Top 50 CMO in the US. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Smita Wadhawan:LinkedIn: https://www.linkedin.com/in/smitawadhawan/ *E - explicit language may be used in this podcast.

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before.If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen.Want to make sure you're equipped before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy corporate culture predicts deal velocity better than any sales methodologyHow to use personality profiling tools to adapt your style to any buyerWhy 85% of the people who actually influence your deals aren't in your CRMThe one thing AI still can't replicate — and why it's your biggest competitive advantageWhy Return on Effort (ROE) is replacing ROI as the real measure of AI in salesScott Gillum is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott's a member of the Gartner for Marketing Leaders Council and he writes a regular column for MediaPost on business marketing. He's articles have appeared in leading publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.Website: https://carbondesign.com/scott-gillum/LinkedIn: https://www.linkedin.com/in/scottgillum/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, and why AI's biggest win isn't productivity. It's freeing up time for human relationships that turn consumer truth into market advantage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Kyle Lacy, CMO at Docebo (previously Lessonly, Seismic, Jellyfish), joins Sam Jacobs, AJ Bruno, and Asad Zaman to push back on AI-era "efficiency" gospel in marketing. Topics include why product marketing under a sales-led organization will die, and the one-page Wall Street Journal manifesto every CMO should make their CEO write. Plus, why OpenAI and Anthropic might be lost when it comes to POV...AND the $300M Windows 95 launch with Jennifer Aniston and a Polish submarine (obviously). Key Takeaways: - Build the company manifesto first. As Kyle Lacy, CMO at Docebo, framed it: "I frame it with my CEO as... you have a direction you want to take this company. I need a one-page document that reads like a manifesto that you would publish in the Wall Street Journal tomorrow as a full-page ad. And that's our guiding light." Messaging pillars, ICPs, and personas all flow from that single document; the framework can never be the source. - Spend 80% on demand, then defend the other 20% for brand. Kyle's decade-long rule: "If you can figure out how to generate the demand you need off of 70 to 80% of your budget, then you can do whatever the hell you want, like golden llamas or hiring Jennifer Aniston to do your software training, whatever." Marketing leaders who haven't earned pipeline credibility lose the brand line item first when budget tightens. - Don't fold marketing under the CRO. "Product marketing living under a sales-led organization, it will die, will die slowly because you can't get the right people in the role that want to do it," Kyle said. He distinguishes between marketers becoming CROs (good) and marketing being absorbed structurally into the revenue org (fatal) because the executive-level tension between brand and demand is what protects both. - The Lessonly playbook wouldn't survive 2026. Kyle's honest reading: "Lessonly in this age would get eaten alive. Our software did not have a moat. It was really simple to use. You could probably vibe code it down a weekend." What does survive is the customer-first culture and the storytelling. At Docebo's recent Inspire user conference in Miami, customers organically produced more LinkedIn content about the event than the team had ever seen, with zero solicitation campaigns. Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno, CEO at QuotaPath - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman, CEO at Sales Talent Agency - https://www.linkedin.com/in/azaman1/ Guest: Kyle Lacy, CMO at Docebo - https://www.linkedin.com/in/kylelacy/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Kyle Lacy 03:30 Is Brand Building Having Its Moment? 08:33 Word Is Brand: The 60/40 Mix 11:12 Surprise and Delight, Lessonly Lore 16:36 The Manifesto Framework 19:37 OpenAI and Anthropic Have No Manifesto 26:40 Brand at the Application Layer 27:35 Six Figures, No Anthropic Time 32:35 Quiz Pro Quo 39:27 SaaS-Era Marketers Under Attack 43:10 Should Marketing Report to a CRO? 54:42 Authenticity, Jellyfish, and Docebo 57:06 Bulls and Bears

In this episode, Ken Cruse, Co-Founder and CEO at SCP Hotels, and Pam Cruse, Co-Founder and CMO at SCP Hotels, share their perspective on why values-led hotels are outperforming the broader industry on EBITDA, where guests are actually drawn now that a significant majority distrusts AI, and how vertical integration lets them move faster than chain-affiliated operators ever could.Mentioned in this episode:Our first conversation with Ken and Pam (Nov 2024)SCP Mendocino Inn and Farm and SCP Mendocino Coast LodgeEvery Stay Does Good programArthur Brooks and his latest book: The Meaning of Your LifeShaun Tomson's The CodeJoseph Pine's book: The Transformation EconomyTransformational Travel CouncilOne Tree Planted A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Send us Fan MailYou're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future value sometimes matters more than saving today.KEY TOPICS COVERED- Why being 5% behind pace and 25% behind pace require completely different responses — and why most teams treat them the same- How to build and use a daily pacing tracker so you evaluate with data, not emotion- Why schedule context matters: weather, remaining inventory, weekend vs. weekday balance, and premium dates still ahead- The "diagnose before you prescribe" principle and why reacting before understanding the problem leads to wasted budget- Four root causes of falling behind: low awareness, weak positioning, struggling game types, or failed pre-season assumptions- Why clicks and website traffic don't pay bills — only ticket sales do- The 82% stat: most single-game buyers in MiLB don't return the following season, so there's no hidden reserve waiting to save you- Three strategic paths when you're behind: optimize the machine, get aggressive with concentrated impact, or protect the rest of the season- Why over-discounting trains fans to wait, destroys pricing power, and creates long-term problems- How growing your database and improving the fan experience can set up a stronger next season even when this one is tough- The difference between quitting and being strategic about what you can realistically recoverTIMESTAMPS[00:00] - Introduction: the uncomfortable moment when you realize you're behind pace[02:11] - Three buckets of behind pace: slightly behind, moderately behind, and the danger zone[04:22] - Why hoping isn't a strategy and the danger zone reality check (20-30%+ behind)[06:45] - Daily pacing trackers: how to build and use a spreadsheet that tells the truth[09:03] - Why daily tracking beats emotional or promo-by-promo evaluation[11:28] - Evaluating remaining inventory: schedule context, premium dates, and what's still ahead[13:50] - "You can't prescribe until you diagnose" — David Hass, Hickory NC, 2001[16:10] - Problem: positioning is weak — when you're getting clicks but not selling tickets[18:33] - Problem: your pre-season assumptions were wrong and the market responded differently[20:53] - The 82% stat on single-game buyer non-return and why you can't manufacture demand overnight[23:11] - Three strategic paths: optimize, get aggressive, or protect the season[25:26] - Why protecting margins and growing your database isn't quitting — it's leadership[27:47] - Main takeaways recap: pacing daily, diagnosing before reacting, concentrated impact[30:10] - Don't let panic destroy future value — the Chick-fil-A lesson on discounting[32:27] - Steve Robinson (Chick-fil-A CMO) interview reference, free pacing template offer, and closeCALL TO ACTION- Download the free daily pacing tracker template (link in show notes — no email required)- Listen to Jeremy's interview with Steve Robinson, the first CMO of Chick-fil-A: Episode 84 — Improving the Fan Experience the Chick-Fil-A Way with Steve RobinsonDaily Packer Tracker Download - Share the episode with someone in sports who's trying to sell more tickets and grow their fan base- Leave a rating or review on Apple Podcasts or SpotifySports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

#357 | Dave sits down with George Bonaci, VP of Growth at Ramp, to talk about what growth actually looks like at one of the most talked-about brands in B2B. George breaks down why Ramp has no CMO and why he thinks that's a feature, not a bug. He makes the case for attention as the new moat when execution gets commoditized, and shares how he went from hardcore attribution obsessive to betting on stunts with no direct attribution. They also get into Project Glass, Ramp's internal AI tool that reads every Slack channel, preps his meetings, and diagnosed a reporting issue in 15 minutes that would have taken two weeks to investigate. And George shares why he thinks marketers now have two jobs: marketing to humans and marketing to machines.Timestamps(00:00) - - George's background: from biochemist to accidental marketer (07:00) - - How marketing is structured at Ramp (no CMO) (09:15) - - Why brand is the growth lever (13:30) - - AI and the death of functional marketing roles (14:45) - - Ramp's hub and spoke model for AI (16:05) - - Building autonomous go-to-market workflows (17:15) - - How the team responded to going agent-first (20:55) - - The J curve of productivity (22:15) - - Are marketing jobs safe? (24:00) - - Marketing to machines: Ramp's two jobs (25:15) - - Offering $3,000 bonuses to AI agents (28:40) - - Project Glass: Ramp's internal AI tool (34:20) - - Attention as the new moat (36:10) - - How to measure attention without direct attribution (41:20) - - Why taste matters more than ever in direct mail and events (42:20) - - How George went from "measure everything" to betting on stunts Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it. Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand. Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world. The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale. Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack. Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams. Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output. The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on Twitter Connect with Johann Wrede on LinkedIn Connect with David Khim on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social:  Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

For the final episode of #29DaysOfMagic, Shana Stephenson, CMO of the New York Liberty, offers a powerful reframe on what it means to feel “complete.” Not as something you achieve—but something you recognize. This conversation is a reminder that you're not starting from lack—you're building from a foundation that's already strong. And when you shift into that mindset, everything changes. Nothing missing. Everything possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

Album 8 Track 15: The Currency of Purpose w/Stephen GreeneWhat happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.  In this episode, you'll learn:How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

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Updated re-release. A year ago we left one question unresolved. Where do foundational AI models end and where do the applications begin? Nick Tippmann returns in a fresh epilogue.  A year on, the tension has only sharpened. Specificity is the differentiator when inches matter. Nick Tippmann, founding partner of TipTop VC, explains how vertical AI is rewriting the software industry by going deeper instead of wider. From the transition beyond SaaS to the gray zone between foundational models and high-stakes applications, we get into how vertical AI can transform laggard industries and why Austin might lead the race.The Agenda00:00 Defining vertical AI05:07 Where general AI fails09:36 Vertical AI software, not just chatbots16:44 Pricing logic after the seat model24:04 Underwriting at pre-seed and seed 27:20 Capital intensity and seed-strapping36:48 TAM analysis and the Frontiers Market example41:46 OpenAI's Instacart hire and the gray zone45:55 Austin as a vertical AI hub58:21 Epilogue: Where the models end and applications beginGuest Links and BiosNick Tippmann, TipTop VCNick Tippmann is the Founder and Managing Partner of TipTop Ventures, an early-stage venture fund focused on Vertical AI. Before becoming an investor, Nick spent nearly a decade as a founding team member and CMO at Greenlight Guru, where he helped scale the company from zero to category leader with more than 250 employees, tens of millions in ARR, and a nine-figure investment from JMI Equity.An operator turned investor, Nick now partners with founders building industry-specific AI and software businesses, bringing hands-on experience in go-to-market strategy, scaling, community building, fundraising, and company development. He has also been an active angel investor since 2021, with more than 100 startup investments. -------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.Jim's guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children's Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever. Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude's mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don't despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.—Learn more about Human-Ology's insights around Hope: https://www.human-ology.com/human-insightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it look like to have a world-class CMO in your corner without the full-time price tag? In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebirds, Museum of Ice Cream, and Marcus Hotels, and now works across the full CapitalSpring portfolio to help franchise brands build stronger marketing systems and better internal teams. She and Rick dig into how she mentors marketers inside growing companies, why most franchisees make the mistake of betting everything on one marketing channel, and what the faucet-and-bucket analogy tells you about why your spend is or is not working. They also talk about the human connection at the core of the Alloy model and why that matters more than ever in an AI-driven world. If you are building a franchise brand or trying to get more out of your marketing team, this episode is worth your time. Listen in to learn what great franchise marketing leadership actually looks like. Key Takeaways: 00:00 There Is No Silver Bullet 02:48 From Vegas Dead-Body Apartment to CMO 05:00 Wingstop, Museum of Ice Cream and the Road to CapitalSpring 07:32 Why CapitalSpring Recruited Erin onto Their Own Team 09:26 What a Fractional CMO Actually Does Day to Day 13:04 The Cyclical Relationship Between Franchisees and Customers 16:42 Why Alloy Stood Out as a Marketing Story 17:36 Mentoring Marketers Who Want to Do Everything Themselves 21:06 The Faucet and Bucket: Why Dripping Does Not Work 23:36 Do Not Get Drunk on Digital 25:16 The Karaoke Question Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between.In our latest episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Rhiannon Staples, CMO of ClearCo, to walk through the rebrand that brought their brand identity in line with who they'd actually become. From building a structured agency selection process to rallying an entire organization around a new vision, Rhiannon shares what it really takes to lead a rebrand from the inside.Tune in to hear:How to take the guesswork out of choosing a branding agencyWhy a rebrand is the foundation, not the finish lineHow a structured agency process keeps busy senior stakeholders aligned and on trackWhat a brand-led activation looks like when the concept is truly dialed inIf you're a B2B marketing leader ready to build a brand foundation that lasts, this one's for you.---Episode Resources:Check Out ClearCo in ActionLearn more about 301 Walsh (Events)Learn more about Craft&Crew (Web Dev)---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.STAY IN TOUCH:Subscribe to our YouTube channelFollow us on LinkedInSubscribe to our newsletterFollow us on Instagram

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that's exactly the point. The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own. Powered ByFulfilhttps://9ops.co/fulfil Saras Analyticshttps://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5 Operators Newsletterhttps://9operators.com/

AI isn't just another marketing tool—it's the operating system of modern marketing. In 2026, the businesses that win aren't the ones “using AI”—they're the ones building on it. From answer engines to agentic AI and lightning-fast speed-to-lead, this episode shows you what's changed, what matters now, and how to take action—without getting lost in the hype.

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.' This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace. What you'll learn • Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it • How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about • The personalization rubric that gets 91% of consumers to say yes • The metric CFOs are asking marketing leaders about right now instead of CAC • The one customer moment that no AI agent can replicate — and why it's the only outcome that matters Connect Keri McGhee on LinkedIn Attentive Chapters 0:00 Stop Selling AI, Start Proving Outcomes 1:16 What Changed in AI Marketing This Year 2:03 Why 90% of CMOs Experiment, But Few Scale 5:29 Why Attentive Doesn't Lead With “AI” Anymore 6:32 Channel Affinity: Fewer Messages, Better Revenue 8:06 100% Revenue Lift 10:55 Identity AI and the Send-Time Unlock 12:34 The Best Practice Killing Your Deliverability 14:16 iOS 26 and the New Rules for Text Marketing 15:26 Why 2Tap Matters for SMS Consent 17:41 LLM Discovery, GEO, and the New Search Funnel 21:23 Why Consumers Distrust AI But Use It to Shop 24:22 The Tuckernuck Story: When AI Still Feels Personal 28:27 Why CMOs Have to Get Their Hands Dirty 32:14 The KPI Replacing CAC 34:21 Why Martech Is Consolidating Again 36:31 How to Spot Real AI vs. Rebranded AI 38:00 Stop Counting Agents. Measure the Experience. 43:10 The Skill AI Can Quietly Take From You 44:24 How Brands Should Prep for BFCM 46:38 Lightning Round: Trends, Skills, and Frameworks ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Summary Fractional CMO Javier Lozano Jr. helps B2B tech and tech-enabled services build predictable GTM engines. Former startup CMO, scaled $1M to $20M. Now installs repeatable revenue systems. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? The Predictable Pipeline Diagnostic Discovery Call w/Javier Get in touch with Javier: Website, LinkedIn, Facebook, Instagram Stakeholder Confidence Focus Turn board skepticism into enthusiastic alignment with the KAIROS assessment system. Book your 30-minute KAIROS Strategic Assessment (€147) and receive frameworks that build unwavering stakeholder trust in your strategic timing. Only 5 spots are available this week. https://www.uwedockhorn.com/research

Have you ever seen Schitt's Creek? No? You really need to watch it. That's advocacy. And it's older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn't watch the show until he got sick and had nothing else to do. By the time he was better, he was binge-watching instead of resting. In this episode, he breaks down what Schitt's Creek teaches B2B marketers about pointy characters, ownable positioning, brand as a bank, and why the transformation story is the only story worth telling. Together, we dig into why “safe is not where we make really strong emotional bonds,” what the Rosebud Motel's rebrand can teach any B2B company trying to differentiate, and why AI inflation has already made “AI” a meaningless differentiator. About our guest, Jason Grunberg Jason Grunberg is CMO at Forter, the identity intelligence platform for digital commerce. With a background spanning agency and in-house roles across B2C and B2B, he brings a rare perspective on what it means to treat every buyer as a consumer - because at the end of the day, a wrong decision costs someone their job, and nothing is more personal than that. What B2B Marketers Can Learn From Schitt's Creek Advocacy is the root of every decision. Jason didn't watch Schitt's Creek because of the awards or the marketing. He watched it because people he trusted kept telling him to. His takeaway for B2B: “Advocacy has been a core part of marketing and brand forever for anything. This is coded almost into the human experience - advocacy is the root of like how we end up making decisions and choices.” Before you chase the next channel, ask whether you're creating the conditions for your customers to tell their colleagues, “You really need to try this.” Pointy characters resonate more than representative ones. The safest instinct in B2B marketing is to round off your personas until they feel inclusive. Schitt's Creek did the opposite - and it's why strangers kept telling Jason the show was basically his family. Ian's takeaway: “The more pointy you make it, the more weird, the more absurd, it actually will resonate that much better.” Stop asking whether every CIO will see themselves in your story. Make the character want something specific, and trust the audience to find themselves in it. Brand is a bank - and technology is never the real differentiator. The Rose Apothecary didn't succeed because of its product formulas. It succeeded because of the experience, the distinctiveness, the emotional value. Jason connects it directly to his work at Forter: “Quality is replicable, at least now more so than ever. The brand has to mean something.” On technology positioning, he's blunt: “If there's always the push from your product team to be like, ‘This is the core differentiator,' I'm like, ‘Cool. That is 2,000 lines of code deep. That sounds really replicable. And it doesn't say I'm getting a raise if I buy this.'” “Safe is not where we make really strong emotional bonds. On the edges is where we do that - because on the inside, there's a lot of edge. We've just been conditioned to not show it all the time.” - Jason Grunberg Time Stamps [1:25] Meet Jason Grunberg, CMO of Forter [2:17] Why Schitt's Creek? The Show That Felt Like His Family [4:53] Jason's Role at Forter: Decisions AI and Customer-Centric Marketing [5:56] What Is Schitt's Creek? Character Development as a Foundation [12:11] Marketing Lesson #1: Advocacy Is Coded Into the Human Experience [15:56] Marketing Lesson #2: Pointy Characters Win — Stop Regressing to the Mean [23:14] B2B Is Still Consumer: Everyone Is a Person Making a Personal Decision [26:35] Marketing Lesson #3: Brand Experience — Rose Apothecary and the Bank Analogy [29:11] Marketing Lesson #4: The Rosebud Motel and the Power of Positioning [32:18] The Name, the Pun, and the Juxtaposition of Lowbrow and Highbrow [36:21] The Audacity of the Arc: Why Schitt's Creek Ended on Purpose [39:07] Final Thoughts and Takeaways Links Connect with Jason on LinkedIn Learn more about Forter About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of marketing's most counterintuitive challenges: too much awareness for the wrong thing. Kim shares how she diagnosed Zoom's perception problem, rebuilt the brand's health measurement from scratch, and launched a campaign strategy rooted in category thinking, humor, and hard data.  Topics covered: [02:30] Mental availability vs. awareness [06:00] Reinventing brand health measurement to track new buying cohorts [08:30] "Brand to demand" and why Kim refuses to separate the two [11:00] Marketing in the dark funnel and the shift toward a zero-click world [15:00] Building a new category narrative around Zoom [19:00] The thinking behind the "Take Back Lunch" and Zuma Head campaigns [24:00] How AI-driven B2B search is changing citation strategy, content and credibility To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2011 Byron Sharp Article: https://byronsharp.wordpress.com/2011/03/26/mental-availability-is-not-awareness-brand-salience-is-not-awareness/Kim's LinkedIn: https://www.linkedin.com/in/kimberlystorin/

This week on The FratChat Podcast, we dive into Type Casted: Roles So Good, Actors Couldn't Get Past Them. Some performances are so iconic, they become both a blessing and a career curse. We're breaking down the TV and movie characters that were lightning in a bottle. From Steve Urkel's suspenders to Joffrey Baratheon's slap-worthy villain era, we get into why these roles hit so hard culturally, how they defined entire eras of television, and why Hollywood sometimes can't (or won't) let actors evolve past the character that made them famous. When you become the role, is there any escape? Plus, we jump into Emails From the Listeners, where you guys bring the chaos and we try to fix it, and another wild edition of Not the Drag Queens, breaking down yet another headline that proves the call is coming from inside the house. Carlos also shares the story of meeting Shane Gillis at SNL. Including the behind-the-scenes vibe and why the moment felt surreal. We've got nostalgia, comedy, and a little backstage insight all in one episode. It's the FratChat Podcast! Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member and former GM and CMO. Kim shares recent research which details why the largest and best companies often get dragged into conflicts they can't win, the three main forces of pressure and how they affect different management levels, and tips on picking the right company for you.Key discussion topics include:- The only stance agreed on by 100% of consumers- How to think about non-divisive activism (e.g. Dove's Real Beauty Campaign)- The danger of in-group biasTune in to hear why "You don't have to get engaged," and tips for getting an unbiased view.⏱️ Chapters01:12 Introducing Kim Whitler01:39 Why Corporate Activism Creates Business Risk02:51 Inside the “Executive Flip-Flop” Study04:11 Mapping the 3 Sources of Pressure on Leaders06:01 Internal vs External Pressure Dynamics11:19 The “Pressure Meter” Framework Explained12:33 Key Insight: Pressure Varies by Level (C-Suite vs Managers)14:18 The Myth of “You Must Take a Stand”17:09 Flawed Research Driving Activism Decisions21:19 When Brand Activism Works vs Backfires27:04 Choosing the Right Company as a Marketer31:06 AI Bias, Media Influence & Finding Truth38:11 Practical Advice: Avoiding In-Group Bias in Leadership43:25 Final Takeaways for MarketersThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.