Podcasts about CMO

Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from “just the marketer,” a label no one should wear, to business leader.   The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable.   In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets.  Three Actions Behind Sandy's CMO+ Success: Mindset: Claim growth as the job and step closer to revenue through partnerships  Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales  Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale  Plus:  How to choose a plus that aligns with company growth priorities  How to juggle both roles with capacity planning and clear priorities  How to protect brand integrity while telling a shared story with partners  How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product Weighing a plus or already living one? You'll find proven moves here.   If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

My guest this week is John Jorgenson, CMO at Cambium Learning Group. John spent his first seven years at Cambium leading marketing for two of its brands, where he helped grow Learning A-Z into its largest division. Now, as Enterprise CMO, he works alongside the Cambium executive team to shape strategy, creativity, and culture. What sets John apart is his vision—not just to advance education, but to empower his colleagues to do their very best work.From scaling brands to guiding enterprise vision, John's blend of marketing expertise and people-first leadership makes him a compelling voice in edtech.

Subscribe to UnitedHealthcare's Community & State newsletter.Health Affairs' Jeff Byers welcomes Troyen A. Brennan of Harvard T.H. Chan School of Public Health and former CMO at CVS Health to the pod to discuss his new book, Wonderful and Broken: The Complex Reality of Primary Care in the United States. The conversation touches on themes within the book, including the current state of primary care, the diffusion of ideas in the health care space, the paradox of value-based care driven by Medicare Advantage, innovation in the Medicaid space, and what opportunities there could be to improve health care outcomes. Subscribe to UnitedHealthcare's Community & State newsletter.

AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is reshaping the work today and what leaders need next. They cover the talent crunch, the “missing middle,” and why environmental scanning belongs in every plan. They discuss practical uses of AI, how early adopters are already productizing tools, and what happens when firms delay. Scott makes the case for true marketing leadership at the table, not just a new title, and offers a six month playbook that focuses on three use cases for AI, stronger BD and marketing alignment, and a habit of testing and learning. The conversation closes with clear risks of waiting, including loss of relevance and recruiting challenges, and a reminder that agility wins when conditions shift.

In this week's episode of the NAWL Podcast, host Ashley Carlisle—NAWL member and Co-Chair of NAWL's Startups Affinity Group—sits down with Liz Federowicz, General Counsel at Expa, for a compelling conversation about her multifaceted legal career. Liz shares her journey from the entertainment industry to big law, and ultimately to the fast-paced world of startups.Together, they explore the transition from traditional law firms to startup culture, the unique challenges of working in emerging tech, and how legal professionals are adapting to the rise of AI and other transformative technologies. Whether you're a seasoned attorney or just starting out, this episode offers valuable insights into the future of the legal profession. Learn more about Liz and her work at Expa here!$25 off a prenup at First with the code NAWL25 Bios: Liz Federowicz serves as General Counsel at Expa, a venture capital firm and venture studio that builds and invests in early-stage technology companies. She oversees all legal aspects of fund investments, formation, operations, and newly incorporated startups within the venture studio. As the sole in-house legal counsel for an organization with over 100 portfolio companies and 5-10 studio-incubated companies, Liz provides comprehensive guidance across venture deals, legal strategy, and business affairs. Her path to law was unconventional, beginning with independent films and co-founding a film production company in the early 2000s. Inspired by entertainment attorneys, she focused on intellectual property and business during law school, but ultimately transitioned to the tech sector after law school. Liz began her legal career in-house at a Los Angeles tech company before joining Fenwick & West, where she developed her expertise in Silicon Valley and Silicon Beach practices before stepping into her role as Expa's GC. Colleagues recognize Liz for her innovative thinking, deal-making acumen, and hands-on approach with Expa's incubated companies, including legal tech company First, where she additionally serves on the founding team as Head of Legal Product. Ashley Carlisle is a corporate attorney and entrepreneur focused on transforming the legal industry with technology. As a founding team member and CMO of HyperDraft, she helps real estate and financial institutions use AI and automation to streamline their legal documentation. A graduate of the University of Texas School of Law, Ashley practiced corporate law at two global firms before joining HyperDraft and is a frequent voice on AI and automation in industry publications and podcasts.

What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it's the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here's what we cover:Why quality engagement beats follower counts every timeHow organic social helps validate creative before investing in paidThe balance between brand building and business outcomesWhy marketing works best when it functions as a single ecosystemIf you've been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

School is back in session—and so is the CMO Podcast, live from Penn State's Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn't go as planned.This year's guests bring diverse experiences:Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach

What does it take to build one of the fastest-growing marketing consultancies in the U.S.? Erik Huberman, Founder & CEO of Hawke Media, joins me to share his journey from launching and selling two e-commerce startups by age 26 to scaling a $150M+ marketing empire that's helped over 5,000 brands grow.From his early experiments sending 1,000 outfits to bloggers (turning $20K into $1.2M in sales) to creating Hawke Media's outsourced CMO model, Erik reveals the principles, strategies, and mindset that continue to drive his success.We also dive into AI's role in the future of marketing, building trust in noisy markets, and how Hawke Ventures and Hawke.AI are shaping the next era of business growth.

Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi's incredible growth. Connect with Andy on LinkedIn

Do you have a comment about this topic... Send us a Text Message. Click hereGhenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co-architect of The Primefluence™, developed with her partner Dina Light-McNeely, Ghenn helps investor-backed brands double EBITDA and extend customer lifetime value by unlocking the $15 trillion spending power of women 50+.Connect with GhennipherWebsite: https://theprimefluence.comGhenn's LinkedIn: https://www.linkedin.com/in/ghennipherw/Ghenn's Partner: https://www.linkedin.com/in/dinalight/The Company Page: https://www.linkedin.com/company/the-primefluence/General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressive results we've achieved for law firms just like yours. Click here to review the case studies: https://diginichesolutions.com/case-studies/Or Schedule a Discovery Call: https://calendly.com/diginiche/discovery-meeting Connect With Us On Social Media:Facebook: https://www.facebook.com/diginichesolutionsInstagram: https://www.instagram.com/diginichesolutions/LinkedIn: https://linkedin.com/company/diginiche-solutionsYouTube: https://www.youtube.com/@DigiNicheSolutionsAlignable: https://www.alignable.com/bayonne-nj/diginiche-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard starts with the basics of salary, bonus and equity and branches out to compensation mix, the various types of equity, negotiating best practices, and the "other" elements of an offer. Key topics include: why the devil is in the details; when and how to discuss compensation; the difference between dumb luck and bad luck; and why everyone should do a "multi-year cash flow analysis." Tune in to hear why you should always read the proxy statement and the importance of being prepared to explain how you are using AI.What should CMOs (and aspiring CMOs) know about salary, bonus, and equity—and how do you actually negotiate it? Mike Linton sits down with Richard Sanderson, Practice Leader at Spencer Stuart, to demystify executive compensation for marketing leaders. They cover base pay vs. bonus, RSUs vs. options vs. PSUs, vesting mechanics, event-based triggers, how and when to negotiate, and what new pay-equity laws mean for candidates. Real talk on forfeitures, bonus history, and why your “one big ask” matters when the offer finally comes.What we cover • Why CMO pay data is scarce (and what that means for “market rate”) • Compensation mix: public vs. private/PE, U.S. vs. Europe, and “CMO+” roles • Equity 101: RSUs, options (strike prices/underwater risk), and PSUs (accelerators/decelerators) • Vesting models: time-, performance-, and event-based—and what you can/can't negotiate • Bonuses: how targets are set, why they're harder to move, and the 3-year payout history test • Negotiation timing: expectation-setting, handling the “what are your expectations?” question, and using information asymmetry to your advantage • Pay-equity & transparency laws: what recruiters can ask (expectations) vs. can't (history), and how to discuss forfeitures • Offer strategy: why you typically get one high-leverage counter—and how to use itSponsor @quadgraphics — Better marketing is built on Quad. When everything in your marketing machine works together, efficiency, speed, and ROI go up. See how better gets done: www.quad.com/buildbetter⸻

Kristin Oelke is the CMO of Brightrose Ventures. She helps companies get back on track when things get messy. On our podcast today, we dive into what “messy” is and how to get out of it. We also talk about ● Curiosity ● Finding Purpose ● And how to be unafraid to try new things and Ask For Help! She notes that in organizations, you need to be looking at building culture by contributing to it, while also discerning what your leadership values are and whether you're aligned with those values. Such a great interview with very human insights. Check it out!

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness:  Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.

In this episode, Adam is joined by Danielle Hollander, the CMO of Visit Orlando, for a follow-up discussion about how her team leverages social media as a live research platform. Danielle shares how Visit Orlando built a massive, live research platform by creating a Facebook planning group that has grown to over 22,000 members in just four years. This group allows the team to get direct, real-time feedback and use it to inform their broader marketing strategy. Danielle also explains how her team uses organic social media as a testing ground, elevating top-performing content with paid media to ensure their advertising spend is as efficient as possible. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025

This week, The FratChat Podcast is bowing down to the queen of reinvention herself: Taylor Swift. From re-recording her entire catalog just to stick it to her old label, to suing a creepy DJ for a single dollar, to forcing Apple to change policy with one Tumblr post, Taylor's made a career out of flipping the script and coming out on top. We're breaking down her most legendary, most savage, and most bad ass moments. Because when it comes to power moves, Taylor's in a league of her own. But that's not all! In Emails from the Listeners, one guy writes in to ask if his girlfriend's Taylor Swift obsession is normal OR if he's about to come home to a cardboard Travis Kelce shrine. Another listener wants to know our thoughts on the wild world of underground bars and what really goes down there (we've got stories). Then, in the news, we talk about Fox News host Pete Hegseth's latest moment of “brilliance,” and wrap things up with a chilling Not the Drag Queens story out of Michigan. Where a self-proclaimed MAGA man is facing trial for one of the most gruesome crimes imaginable. Summer might be over, but the laughs (and chaos) are carrying right into spooky season. Tune in, grab a drink, and let's get into it. Because it's The FratChat Podcast, and we've got no chill. Got a question, comment or topic for us to cover? Let us know! Send us an email at fratchatpodcast@gmail.com or follow us on all social media: Instagram: http://Instagram.com/FratChatPodcast Facebook: http://Facebook.com/FratChatPodcast Twitter: http://Twitter.com/FratChatPodcast YouTube: http://YouTube.com/@fratchatpodcast Follow Carlos and CMO on social media! Carlos:  IG: http://Instagram.com/CarlosDoesTheWorld YouTube: http://YouTube.com/@carlosdoestheworld TikTok: http://TikTok.com/@carlosdoestheworld Twitter: http://Twitter.com/CarlosDoesWorld Threads: http://threads.net/carlosdoestheworld Website: http://carlosgarciacomedy.com Chris ‘CMO' Moore:  IG: http://Instagram.com/Chris.Moore.Comedy TikTok: http://TikTok.com/@chris.moore.comedy Twitter: http://Twitter.com/cmoorecomedy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025

Scaling a business globally comes down to leaders who align teams and drive them forward together.Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth.They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake's ‘go-to-market engine' and fostered a customer-first culture across every function.Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and Denise Persson, CMO at Snowflake.Connect with Chris Degnan LinkedIn​Connect with Denise PerssonLinkedIn​Connect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

Kipp Bodnar is HubSpot's CMO. He's also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp's podcast: https://www.youtube.com/@MATGpod Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  HigherVisibility. (2025, February 7). New study from HigherVisibility reveals how search behavior is changing in 2025 [Press release]. Terwiesch, C. (2023). Would ChatGPT Get a Wharton MBA? A prediction based on its performance in the operations management course (White paper, Mack Institute for Innovation Management, The Wharton School). Nightingale, S. J., & Farid, H. (2022). AI-synthesized faces are indistinguishable from real faces and more trustworthy. Proceedings of the National Academy of Sciences, 119(8), e2120481119

How do we unlock the real promise of AI in construction and design? Recorded live at Autodesk University 2025 in Nashville, this conversation with Dara Treseder, CMO of Autodesk, explores the importance of good technology paired with the right culture to allow innovation to thrive. When AI's potential meets human ingenuity inside the right environment, that's where the magic happens. It's a rising tide that lifts all boats, accelerating opportunities, resilience, and impact across the industry. Highlights from the Conversation Why culture is the foundation for innovation to flourish How AI plus human creativity creates exponential opportunities Why resilience and adaptability matter more than ever in times of change Practical ways to make the future tangible today, not tomorrow A vision for impact that empowers everyone, not just a few MEET OUR GUEST Dara Treseder is the Chief Marketing Officer of Autodesk, where she leads global marketing, brand, and customer engagement. Named one of the world's most influential CMOs, Dara has a track record of helping organizations harness technology, culture, and creativity to drive impact. At Autodesk, she champions opportunities for customers to embrace AI, adapt to change, and model the future with confidence and purpose.   TODD TAKES AI Is Moving From Hype to Reality We've officially crossed the line where AI is no longer just a buzzword—it's showing up in real workflows, saving time, and driving better decisions on the jobsite. The winners will be those who don't treat AI as “just another cool technology” but as a tool to solve real customer problems. The pace of change over the last six months proves this isn't optional—it's here to stay. Authenticity Builds Trust The construction industry has no time for hype cycles. What resonates are real customer stories and tangible outcomes. By rooting messaging in authenticity, showing how real companies achieve results—leaders build the trust that's necessary for change. True influence comes from proving value, not promoting features. Innovation Requires Trust and Culture Adopting new technology isn't just about tools—it's about creating a culture where people feel safe to take risks and try new approaches. Change is hard because most people fear it will make things worse. Leaders need to model trust, create psychological safety, and show that innovation makes life easier, not harder. That's the culture where real transformation happens.   More Resources  Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn   Other Relevant Links: Dara's LinkedIn Autodesk Website

This episode explains the C-Suite in plain language for new leaders. Learn the roles of the CEO, CFO, COO, CRO, CMO, CHRO, CIO/CTO, and CPO, and how their decisions impact you.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, DiscordFree Leadership Resources: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership Survival Guide: https://bit.ly/4ij0g8yOfficial 7 Minute Leadership MerchGrab exclusive gear and more: linktr.ee/paulfalavolitoPartners & DiscountsFlying Eyes Optics – Best aviator sunglasses on the marketGet 10% off with code: PFAVShop now: flyingeyesoptics.comGatsby Shoes – Dress sneakers built for leaders on the moveUse my affiliate link for 10% off: Gatsby ShoesSubscribe & Listen to My Podcasts:The 7 Minute Leadership Podcast1 PAPA FOXTROT – General Aviation PodcastThe DailyPfav

¿Alguna vez has visto contenido técnicamente perfecto que no te engancha? Y luego otro más simple que te mantiene pegado a la pantalla toda la sesión.El problema no está en la calidad técnica de tu mensaje. Está en algo mucho más profundo: tu capacidad de conectar realmente con las personas.En este episodio de Tu Marca Personal exploramos por qué el "buen contenido" no siempre funciona y qué hace que algunos mensajes lleguen al corazón mientras otros se quedan en la superficie.Lo que descubrirás:✅ Por qué el mito del "buen contenido" te mantiene invisible (aunque tengas experiencia valiosa)✅ Los 4 filtros invisibles que determinan si tu mensaje conecta: Calmar, Cautivar, Contar y Conectar✅ El factor que nadie considera: cómo tu presencia comunicativa amplifica o anula tu contenido✅ Casos reales de profesionales que transformaron su impacto cambiando CÓMO comunicaban✅ El análisis práctico que puedes hacer esta semana para detectar qué está fallando en tu comunicaciónEste episodio es clave si sientes que tienes algo valioso que aportar pero tu mensaje no está generando la conexión que buscas. Porque la diferencia entre ser uno más y ser recordado no está solo en lo que dices, sino en cómo lo dices.

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what's working, what's not, and how leaders are adapting.Dave and the panel cover:The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you're experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.Timestamps(00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Today, we are once again joined by Keith Ferrazzi.Keith Ferrazzi is a bestselling author and relationship-building expert whose book "Never Eat Alone" has transformed how millions of professionals approach networking. He went from being the son of a Pennsylvania steelworker to becoming the youngest CMO at Starwood Hotels and CEO of Yaya Media, attributing much of his success to authentic relationship building. As founder and CEO of Ferrazzi Greenlight, he now coaches Fortune 100 executive teams and governments on high-performance team dynamics. His latest work focuses on transforming traditional leadership models into collaborative "teamship" approaches that drive extraordinary performance.In this continuation of our conversation, Keith shares insights from 25 years of research on high-performing teams. He reveals why traditional hub-and-spoke leadership is failing modern teams and introduces the concept of "teamship"—a fundamental shift from individual heroics to collective performance. Keith provides practical frameworks for building psychological safety, implementing peer-to-peer accountability, and creating cultures where candor and challenge become competitive advantages.Key topics include:-Why most teams are mediocre and the fundamental shift from leadership to teamship-Moving from hub-and-spoke models to co-elevation and collective performance-Renegotiating social contracts to embrace challenging dialogue and mutual support-The shift from conflict avoidance to candor through stress testing and candor breaks-Why breakout conversations of three dramatically increase engagement and participation-Building both bonding and challenging relationships for high-performing teams-The three-layer model: relational foundation, challenge layer, and 21st century collaboration-Implementing peer-to-peer accountability alongside traditional top-down approaches-Building collective resilience through energy check-ins and purposeful connection-Using Agile sprints and stress testing frameworks for rapid learning and feedback-Overcoming AI adoption fears and redefining roles for innovation and transformation-Why AI is a relationship, not just a tool, and how to partner with it effectively-Creating a teamship social contract as a roadmap for extraordinary performanceWhether you're leading a team, working to improve collaboration, or seeking to build a culture of mutual accountability and support, Keith's research-backed frameworks provide practical tools for moving beyond traditional leadership models to create teams that elevate each other to levels none could reach alone.Keith Ferrazzi's Books: https://www.keithferrazzi.com/booksKeith's Online Community: https://www.connectedsuccess.com/beyond-connections-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(02:00) The Fundamental Shift from Leadership to Teamship(04:00) Renegotiating Social Contracts for Co-Elevation(06:00) The Shift from Conflict Avoidance to Candor(07:00) The Power of Breakout Conversations and Small Groups(09:00) Building Both Bonding and Challenging Relationships(12:00) Implementing Peer-to-Peer Accountability Models(15:00) Building Collective Resilience in Turbulent Times(16:00) Using Agile Methods and Stress Testing for Feedback(18:00) Overcoming AI Adoption Fears and Partnering with Technology(22:00) Creating Your Team's Social Contract for Extraordinary Performance(23:30) Conclusion

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____ Newsletter: Musing On Society And Technology https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144/_____ Watch on Youtube: https://youtu.be/nFn6CcXKMM0_____ My Website: https://www.marcociappelli.com_____________________________This Episode's SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________A Musing On Society & Technology Newsletter Written By Marco Ciappelli | Read by TAPE3A new transmission from Musing On Society and Technology Newsletter, by Marco CiappelliReflections from Our Hybrid Analog-Digital SocietyFor years on the Redefining Society and Technology Podcast, I've explored a central premise: we live in a hybrid -digital society where the line between physical and virtual has dissolved into something more complex, more nuanced, and infinitely more human than we often acknowledge.Introducing a New Series: Analog Minds in a Digital World:Reflections from Our Hybrid Analog-Digital SocietyPart II: Lo-Fi Music and the Art of Imperfection — When Technical Limitations Become Creative LiberationI've been testing small speakers lately. Nothing fancy—just little desktop units that cost less than a decent dinner. As I cycled through different genres, something unexpected happened. Classical felt lifeless, missing all its dynamic range. Rock came across harsh and tinny. Jazz lost its warmth and depth. But lo-fi? Lo-fi sounded... perfect.Those deliberate imperfections—the vinyl crackle, the muffled highs, the compressed dynamics—suddenly made sense on equipment that couldn't reproduce perfection anyway. The aesthetic limitations of the music matched the technical limitations of the speakers. It was like discovering that some songs were accidentally designed for constraints I never knew existed.This moment sparked a bigger realization about how we navigate our hybrid analog-digital world: sometimes our most profound innovations emerge not from perfection, but from embracing limitations as features.Lo-fi wasn't born in boardrooms or designed by committees. It emerged from bedrooms, garages, and basement studios where young musicians couldn't afford professional equipment. The 4-track cassette recorder—that humble Portastudio that let you layer instruments onto regular cassette tapes for a fraction of what professional studio time cost—became an instrument of democratic creativity. Suddenly, anyone could record music at home. Sure, it would sound "imperfect" by industry standards, but that imperfection carried something the polished recordings lacked: authenticity.The Velvet Underground recorded on cheap equipment and made it sound revolutionary—so revolutionary that, as the saying goes, they didn't sell many records, but everyone who bought one started a band. Pavement turned bedroom recording into art. Beck brought lo-fi to the mainstream with "Mellow Gold." These weren't artists settling for less—they were discovering that constraints could breed creativity in ways unlimited resources never could.Today, in our age of infinite digital possibility, we see a curious phenomenon: young creators deliberately adding analog imperfections to their perfectly digital recordings. They're simulating tape hiss, vinyl scratches, and tube saturation using software plugins. We have the technology to create flawless audio, yet we choose to add flaws back in.What does this tell us about our relationship with technology and authenticity?There's something deeply human about working within constraints. Twitter's original 140-character limit didn't stifle creativity—it created an entirely new form of expression. Instagram's square format—a deliberate homage to Polaroid's instant film—forced photographers to think differently about composition. Think about that for a moment: Polaroid's square format was originally a technical limitation of instant film chemistry and optics, yet it became so aesthetically powerful that decades later, a digital platform with infinite formatting possibilities chose to recreate that constraint. Even more, Instagram added filters that simulated the color shifts, light leaks, and imperfections of analog film. We had achieved perfect digital reproduction, and immediately started adding back the "flaws" of the technology we'd left behind.The same pattern appears in video: Super 8 film gave you exactly 3 minutes and 12 seconds per cartridge at standard speed—grainy, saturated, light-leaked footage that forced filmmakers to be economical with every shot. Today, TikTok recreates that brevity digitally, spawning a generation of micro-storytellers who've mastered the art of the ultra-short form, sometimes even adding Super 8-style filters to their perfect digital video.These platforms succeeded not despite their limitations, but because of them. Constraints force innovation. They make the infinite manageable. They create a shared language of creative problem-solving.Lo-fi music operates on the same principle. When you can't capture perfect clarity, you focus on capturing perfect emotion. When your equipment adds character, you learn to make that character part of your voice. When technical perfection is impossible, artistic authenticity becomes paramount.This is profoundly relevant to how we think about artificial intelligence and human creativity today. As AI becomes capable of generating increasingly "perfect" content—flawless prose, technically superior compositions, aesthetically optimized images—we find ourselves craving the beautiful imperfections that mark something as unmistakably human.Walking through any record store today, you'll see teenagers buying vinyl albums they could stream in perfect digital quality for free. They're choosing the inconvenience of physical media, the surface noise, the ritual of dropping the needle. They're purchasing imperfection at a premium.This isn't nostalgia—most of these kids never lived in the vinyl era. It's something deeper: a recognition that perfect reproduction might not equal perfect experience. The crackle and warmth of analog playback creates what audiophiles call "presence"—a sense that the music exists in the same physical space as the listener.Lo-fi music replicates this phenomenon in digital form. It takes the clinical perfection of digital audio and intentionally degrades it to feel more human. The compression, the limited frequency range, the background noise—these aren't bugs, they're features. They create the sonic equivalent of a warm embrace.In our hyperconnected, always-optimized digital existence, lo-fi offers something precious: permission to be imperfect. It's background music that doesn't demand your attention, ambient sound that acknowledges life's messiness rather than trying to optimize it away.Here's where it gets philosophically interesting: we're using advanced digital technology to simulate the limitations of obsolete analog technology. Young producers spend hours perfecting their "imperfect" sound, carefully curating randomness, precisely engineering spontaneity.This creates a fascinating paradox. Is simulated authenticity still authentic? When we use AI-powered plugins to add "vintage" character to our digital recordings, are we connecting with something real, or just consuming a nostalgic fantasy?I think the answer lies not in the technology itself, but in the intention behind it. Lo-fi creators aren't trying to fool anyone—the artifice is obvious. They're creating a shared aesthetic language that values emotion over technique, atmosphere over precision, humanity over perfection.In a world where algorithms optimize everything for maximum engagement, lo-fi represents a conscious choice to optimize for something else entirely: comfort, focus, emotional resonance. It's a small rebellion against the tyranny of metrics.As artificial intelligence becomes increasingly capable of generating "perfect" content, the value of obviously human imperfection may paradoxically increase. The tremor in a hand-drawn line, the slight awkwardness in authentic conversation, the beautiful inefficiency of analog thinking—these become markers of genuine human presence.The challenge isn't choosing between analog and digital, perfection and imperfection. It's learning to consciously navigate between them, understanding when limitations serve us and when they constrain us, recognizing when optimization helps and when it hurts.My small speakers taught me something important: sometimes the best technology isn't the one with the most capabilities, but the one whose limitations align with our human needs. Lo-fi music sounds perfect on imperfect speakers because both embrace the same truth—that beauty often emerges not from the absence of flaws, but from making peace with them.In our quest to build better systems, smarter algorithms, and more efficient processes, we might occasionally pause to ask: what are we optimizing for? And what might we be losing in the pursuit of digital perfection?The lo-fi phenomenon—and its parallels in photography, video, and every art form we've digitized—reveals something profound about human nature. We are not creatures built for perfection. We are shaped by friction, by constraint, by the beautiful accidents that occur when things don't work exactly as planned. The crackle of vinyl, the grain of film, the compression of cassette tape—these aren't just nostalgic affectations. They're reminders that imperfection is where humanity lives. That the beautiful inefficiency of analog thinking—messy, emotional, unpredictable—is not a bug to be fixed but a feature to be preserved.Sometimes the most profound technology is the one that helps us remember what it means to be beautifully, imperfectly human. And maybe, in our hybrid analog-digital world, that's the most important thing we can carry forward.Let's keep exploring what it means to be human in this Hybrid Analog Digital Society.End of transmission.______________________________________

When Steve Sutter joined Celigo five years ago, he stepped into a company positioned not as another SaaS app but as what he calls “the infrastructure, the piping, the plumbing” of business automation. Celigo, he tells us, moves data between systems like Salesforce, NetSuite, and Snowflake so companies can “create very sophisticated business processes” without the friction of disconnected silos.For Sutter, the real work of finance begins behind that plumbing. “As CFO, you have to build a sustainable business model,” he tells us, one rooted in clear unit economics—how each dollar of new recurring revenue is earned and what it costs to deliver value. That analytical discipline, he explains, gives finance a vantage point “no one else has,” allowing it to balance engineering ambition with go-to-market execution.Working inside a privately held, fast-growth environment, Sutter views resource allocation as both art and accountability. Sometimes, he says, companies must “invest in sales and marketing at an excessive rate” to gain traction—but the test is whether the model still makes mathematical sense. He partners closely with the CRO and CMO to watch metrics like the quota-to-OTE ratio and pipeline efficiency, adjusting as conditions change.Even at scale, Sutter keeps a simple mantra: acknowledge failure quickly. “As soon as you've acknowledged failure,” he tells us, “you can move on to something that will likely be successful.” It's a principle that keeps Celigo's growth disciplined—and its automation ambitions grounded in financial logic.

Make It Snow is Snowflake's go-to-market playbook, told by longtime CRO Chris Degnan and CMO Denise Persson. The central idea: sales and marketing must operate as “one brain in two bodies.” The takeaways are practical and candid: embed with customers sooner than feels comfortable, pick a clear foil, design programs you can rerun, centralize data so sales and marketing act from one truth, and treat culture as GTM infrastructure. If you're a founder, CRO, CMO, or operator trying to go from zero to billions without losing the plot, Make It Snow is a field manual for aligning people, narrative, and pipeline at every stage. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to thriving after divorce isn't about pushing harder, but learning when to let go? In this powerful conversation, Amanda Goetz joins Michelle Dempsey-Multack to unpack toxic grit, the hidden cost of overperformance, and how divorced and single mothers can reclaim energy, clarity, and joy without burning out. Listeners will walk away with practical frameworks for balance, permission to prioritize themselves, and strategies for rewriting outdated scripts about womanhood, motherhood, and success. What You'll Learn: Why toxic grit keeps women trapped in cycles of guilt, overwork, and exhaustion How Amanda's Character Theory helps you separate and align the different versions of yourself, mom, professional, partner, and more The power of transition sequences to reset your energy and reduce overstimulation in parenting and work Why outsourcing certain tasks (the “sanity tax”) can be essential for single parents How to navigate guilt, societal expectations, and scripts handed down by family or culture 04:12 – Amanda shares her journey from a small-town upbringing to building a career in tech and marketing while navigating divorce. 11:58 – The hidden weight of toxic grit and why traditional “lean in” culture fails single mothers. 18:20 – Introducing Character Theory, a framework to understand the multiple roles we play and how misalignment leads to burnout. 24:37 – Practical strategies for creating transition sequences that shift your energy between work, parenting, and personal life. 31:15 – The “sanity tax” and how investing in help can protect your well-being and your children's stability. 36:42 – Reframing guilt and learning to ask: Whose voice am I hearing when shame or doubt creeps in? 40:10 – Amanda's insights on mosquito tasks, 10-10-10 decision making, and reducing cognitive overload. Meet The Guest: Amanda Goetz is an author, CMO, and founder whose upcoming book, Toxic Grit redefines resilience and self-leadership for women. A divorced mother of three, she blends personal experience with business acumen to empower women to pursue ambition without self-sacrifice. She is also the new host of the Girl Boss podcast, reimagined as Ambition 2.0. Tools, Frameworks, or Strategies Mentioned Character Theory – understanding the multiple identities within us and how to align them Transition Sequences – practical rituals to reset energy when shifting roles Sanity Tax – reframing outsourcing as a necessity, not a luxury 10-10-10 Framework – assessing urgency and significance before reacting Mosquito Task List – capturing small tasks to reduce cognitive load Closing Insight: “Permission is power. When we give ourselves permission to rest, delegate, and prioritize joy, we break free from the toxic cycles of guilt and overperformance.” Connect with Amanda: LikedIn: https://www.linkedin.com/in/amandagoetz/ Instagram: https://www.instagram.com/theamandagoetz/ Join The Moving On Collective! A safe, judgment-free support group experience for divorced and divorcing parents: https://bit.ly/MichelleCommunity Learn from Michelle how to navigate divorce & co-parenting: https://bit.ly/MDMPodStore Subscribe to our YouTube Channel: https://www.youtube.com/@TheMichelleDempsey Website - https://michelledempsey.com/ Facebook - https://www.facebook.com/michelle645 TikTok - https://www.tiktok.com/@themichelledempsey1 LinkedIn: https://www.linkedin.com/in/mldempsey/ LINK TO TRANSCRIPT: https://transcripts/moving-on-method-ep266-amanda-goetz-reinvention Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Goetz is a two-time founder, four-time CMO, and single mom of three who's helping ambitious people redefine what “having it all” actually looks like. She inspires over 150,000 readers each week through her Life's a Game newsletter and her new book, Toxic Grit: How to Have It All and Actually Love What You Have. In this conversation, Amanda shares a grounded, intentional approach to ambition—one that makes space for work, relationships, and personal growth without burning out. On this episode we talk about: Why Amanda believes ambition isn't toxic—it's lack of intention that is How to embrace “and” thinking instead of living life as an “either/or” equation The hidden cost of letting one identity (career, parent, partner) take over your life How to transition between roles, build hierarchy, and avoid constant guilt The five pillars of Amanda's “portfolio career” and how to start building one yourself Top 3 Takeaways The solution to overwork or burnout isn't quitting ambition—it's learning to balance all your “characters” with awareness and structure. A thriving career doesn't have to compete with family, purpose, or rest—it can coexist when you embrace the and. Genuine success comes from self-awareness and human connection—two things that automation and hustle culture can't replace. Notable Quotes “Life isn't an or statement—it's an and. You can chase goals and still build a life you love.” “Toxic grit happens when one character takes over the whole storyline of your life.” “You can't automate your way out of human connection.” ✖️✖️✖️✖️

AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term than a buy-side term. Independent consultants are increasingly preferred over large agencies. AI is disrupting traditional consulting roles, emphasizing the need for individual expertise. Understanding the job to be done is crucial. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Ian's firm - Velocity B This Old Marketing - Robert and Joe's podcast Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the CEO's willingness to acknowledge knowledge gaps. The discussion highlights how executive humility and expert consultation drive better marketing outcomes at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“How are we going to show up in LLMs?”  That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gottlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now. You'll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO: Content: Answer real buyer questions clearly and concisely.  Technical: Make your site machine-readable.  Authority: Earn credibility where buyers AND models are looking.  Measurement: Track share of voice across critical questions, then iterate. Also in this episode:  What LLMs want—but often can't find—on B2B websites  How to build a question-driven content strategy using sales calls, support tickets, and win-loss data.  Why share of voice (across buyer questions) is the new metric for AI visibility.  How to serve two audiences at once: humans and machines 

My guest this week is Kimberley Gardiner, the CMO of Tractor Supply Company. Since 2022, she's been leading the charge on all things marketing for the country's largest rural lifestyle retailer, from big national campaigns to loyalty programs that keep their 30 million-plus Neighbor's Club members engaged. Kimberley's career isn't just impressive, it's diverse—she's held senior marketing roles at Volkswagen, Mitsubishi, Kia, and Toyota, and even jumped into the tech space as CMO of a digital asset management company. She knows what it takes to connect with people, whether they're shopping for cars, tractors, or anything in between. On top of that, she's a Mills College graduate with an MBA from Indiana University, and she still makes time to shape the future of the field, serving on the Brand Innovators Marketing Leadership Council and helping guide the PopTech Advisory Board.

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the CEO's willingness to acknowledge knowledge gaps. The discussion highlights how executive humility and expert consultation drive better marketing outcomes at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of tech talent poaching between major companies, and how Meta's investment in AI infrastructure and talent mirrors professional sports free agency dynamics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textTwo launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send crypto as easily as a text. With a roadmap that includes a global mall for direct payments, staking, NFTs, stablecoins, and AI assistance, the vision is practical: move crypto from speculation to everyday value.Then we turn to "The Future CMO," a 90-minute short read with a big thesis: the next marketing leader operates like a Chief Value Officer. No more marketing theater measured by impressions and likes. We outline eight dimensions of the modern CMO, ranging from narrative excellence with AI as a creative amplifier to content ecosystems that scale, from genuine community building to rigorous measurement of perception, trust, and outcomes. It's a blueprint for margin resilience, revenue impact, and real accountability to the board.Along the way, we share the tools and community that make change stick: a Trust ROI calculator, a community health score framework, curated AI prompts for speed and quality, plus mastermind calls and events like Sintra Synergies featuring industry voices such as Mark Schaefer. The through line is simple: lead with trust, master technology without losing human authenticity, and design for outcomes that matter. If that future speaks to you, subscribe, share this episode with a colleague, and leave a quick review. What shift will you make first?

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant beauty and fashion campaigns, people, products, and brands.  In today's episode of The Glossy Beauty Podcast, we welcome three esteemed beauty executives to discuss the secret sauce behind their Glossy Pop Award-winning campaigns.  These winning campaigns drove audience engagement, generated buzz and successfully met their set business goals.  To start, host Lexy Lebsack welcomes Leslie Ann Hall, founder and CEO of Iced Media (18:50). She and her team partnered with hair-care brand Moroccanoil to launch the brand's first fine fragrance. The teams at Iced Media and Moroccanoil executed a campaign that levered social media for awareness and sales. They took home the Glossy Pop Award for "Best Use of TikTok." Next, Lebsack sits down with Dana Paolucci, head of PR and influencer at Unilever-owned Dove North America (30:02). Paolucci and her team worked with communications firm Edelman to take home two Glossy Pop Awards for its Dove x Crumbl cookies body-care collaboration. They won "Best Product Launch Campaign" and "Best Community Engagement Strategy." In our final mini interview, Lebsack welcomes Nilofer Vahora, Amika's CMO, to discuss the hair-care brand's "Best Use of Video" award win for its Superfruit Star Lightweight Hairstyling Oil launch with marketing company January Digital (40:03).  But first, Lebsack is joined by host Emily Jensen to discuss this week's top beauty and wellness news.  Squishmallows, the TikTok-famous plush toy brand launched in 2017, made headlines this week for its foray into fine fragrance. Squishmallows parent company Jazwares, a Florida-based toymaker that was purchased by Warren Buffet's Berkshire Hathaway in 2022, has tapped longtime beauty executive Joel Ronkin, current founder and CEO of Jennifer Aniston's LolaVie hair care, to lead the project. The scents launched at Ulta Beauty this week in two sizes, priced $38 and $58.  Lebsack and Jensen also discuss rumors that beauty conglomerate Coty is looking to sell heritage mass color cosmetics brands CoverGirl, Rimmel and Max Factor.  Gwyneth Paltrow's Goop is also in the news this week for the closure of its 2-year-old mass beauty experiment, Good Clean Goop, which sells under-$40 skin care through Target and Amazon. The duo discusses the closure and what it means for masstige skincare.  Finally, the hosts walk through Amazon's new ambitions in K-Beauty with this week's launch of a dedicated storefront. It's a smart move considering the rise in popularity of K-Beauty products and the stunning sales on the channel. To wit: K-Beauty is growing three times faster than Amazon's average beauty category. 

Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of tech talent poaching between major companies, and how Meta's investment in AI infrastructure and talent mirrors professional sports free agency dynamics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada's fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.Matt and Amrita cover:Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you're running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Amrita's background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Not many CMOs can say they've had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard is a pioneer in asset management, with a unique investor-owned company structure. It has a simple and powerful purpose: To take a stand for our investors, to treat them fairly, and to give them the best chance for investment success. Colin's story is unusual in today's world. He started with Vanguard in 1990, fresh out of Penn State, and he never left. Over the years, he has held a number of leadership positions, including Chairman and CEO of Vanguard Australia. In 2018, he became Vanguard's first Global CMO, and in January 2024 he added Chief Communications Officer to his responsibilities.Recorded in person at the Next Gen CMO Academy at Deloitte University, this conversation explores Colin's remarkable journey, what it means to lead with purpose, and how a lifetime at one company can shape both a career and a culture.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints forced stronger data science practices and ultimately made Meta's advertising platform more efficient with less user data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us on the latest episode, hosted by Jared S. Taylor!Our Guest: Dr. Monika Roots, Co-Founder, President and CMO at Bend Health.What you'll get out of this episode:Personal Mission: Dr. Roots' drive to improve youth mental health care stems from her own childhood experience with a parent's mental illness.Bend + Lyra: The acquisition by Lyra Health enables a shared mission of whole-family mental health care with a strong emphasis on outcomes.Beyond Access: Dr. Roots debunks the myth that mental health is merely an access problem. It's also an execution challenge.AI & Mental Health: She addresses the increasing use of AI tools like ChatGPT for therapy and stresses the importance of clinical oversight.Policy Impacts: Cuts to Medicaid and MAHA regulations pose significant threats to youth mental health access and outcomes.To learn more about Bend Health:Website https://www.bendhealth.comLinkedin https://www.linkedin.com/company/bend-health/ Our sponsors for this episode are:Sage Growth Partners https://www.sage-growth.com/Quantum Health https://www.quantum-health.com/Show and Host's Socials:Slice of HealthcareLinkedIn: https://www.linkedin.com/company/sliceofhealthcare/Jared S TaylorLinkedIn: https://www.linkedin.com/in/jaredstaylor/WHAT IS SLICE OF HEALTHCARE?The go-to site for digital health executive/provider interviews, technology updates, and industry news. Listed to in 65+ countries.

Check out OpenSolar OS 3.0 at: https://suncast.media/opensolar The $2/Watt Challenge: Can We Get There?Is $2/watt solar a pipe dream—or a real target we can hit in the next few years?Patrick Crane, Global Head of Growth at OpenSolar (and solar pioneer since Sungevity), says not only is it possible, but we already know how to get there. In this conversation, Patrick breaks down the most bloated parts of the cost stack—from customer acquisition to permitting delays to clunky tech stacks—and lays out a clear path to radically cheaper solar installs.Drawing on two decades in solar and his time as CMO for LinkedIn, Patrick shares how smarter software, better referral systems, and AI-driven tools could change the economics of solar forever. If you're serious about scaling solar and building a profitable, future-ready business, this one's required listening.Expect to learn:

AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's positioning through AI glasses and voice interfaces that integrate real-world context with search capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.