Podcasts about Positioning

Joel Clermont joined me on Ditching Hourly to detail his multi-year transition from "hourly billing" agency owner to "value pricing" soloist. Joel's LinksMasteringLaravel.io

Do the right thing in the wrong environment to attract favor. Please like, share and subscribe to David Ibiyeomie Podcast, you can get the full version of this message on http://smhos.org

In order to build a team of leaders and start attracting other leaders, you have to position yourself in the eyes of others as a leader. When you're out there recruiting, people have to see you as a leader from the start. Positioning yourself as a leader is about conveying to everyone you come across in this business three different things: I know what I'm doing I know where I'm going Do you want to come with me? If you're REALLY READY to become a leader, from this point forward, all the actions you're taking need to be with the ultimate goal in mind of attracting and developing other leaders. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

This afternoon on the Bernstein & Holmes Show, White Sox television analyst Steve Stone broke bad on how poorly coached the team has been as of late. Is it defensive positioning from Daryl Boston? Baserunning suggestions from Joe McEwing?

Why aren't we there yet? Shouldn't our relationship be there yet? Why aren't we progressing at the same pace as everyone else? In marriage and in dating if you don't know where you stand with your loved one…well there's the first problem. Ask God what you should do…use your GPS (God positioning system) to discern through the Lord what's the next best step for your relationship.  If you don't like where your relationship is, God doesn't like it either! Step up and stop asking, “are we there yet?” and get there!Listen in as Elders Conell and Rhonda Hollins, Marriage officiant's, Relationship experts and Marital truth coaches help you figure out Are We There Yet!Download, Share and Subscribe today! Don't forget to hit the notification button to hear future episodes! Support the show (http://paypal.me/metowetalk) Support the showSupport the show

On this week's show, Brian talks with some of the best freshwater anglers in Alabama. This week our contributors are Brandon Watson with some kayak fishing tips, Steve Graziano with Eufaula and West point Report, and Logan Parks with Coosa River Report. Want to get the most out of your fishing weekend? Our fishing gurus share the biggest tips and secrets to fill your boat and coolers faster. Enjoy the show, hydrate, and get out on the water!   Show Sponsors: AFTCO L&M Marina Boaters List Southeastern Pond Management Photonis MB Ranch King Hilton's Real-Time Navigator Hunting Exchange Buck's Island Marina Fishbites Killerdock Outdoor Alabama YUDU National Land Realty Great Days Outdoors

Lodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.

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How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Agency Blueprint Mastermind Program, was struggling with.  In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency.  If you're going through the same struggles, tune in to know how we carved the path forward for his agency.  Key Questions:   What's the best way to package and price an agency's service? (2:05)  How can you position the agency's packages to encourage ascension and upselling? (6:29)  What is the right pricing mindset that will help agency owners set a price that clients can't say NO to? (14:23)  What You'll Discover:  2 methods to package agency services (4:21)  How to conduct an effective consultation meeting with a client (10:40)  Why it's more beneficial to give less information when giving prices to clients (17:12)

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Peep Laja is founderand CEO at Wynter and CXL.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

This week's episode features the Quebec Thought Leadership panel at the Global Mining Symposium, featuring Tony Brisson, President and CEO, SOQUEM, Nathalie Camden, Associate Deputy Minister, Mines Ministère de l'Énergie et des Ressources naturelles, Amyot Choquette, Senior Director Investments, Ressources Québec, and moderator Henry Lazenby, Senior Reporter at The Northern Miner. The panel discusses the role Quebec can play in providing the critical materials that will be required to implement the green energy transition in the coming decades. All this and more with host Adrian Pocobelli. Music Credits: “Rattlesnake Railroad”, “Big Western Sky”, “Western Adventure” and “Battle on the Western Frontier” by Brett Van Donsel (www.incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License creativecommons.org/licenses/by/4.0/

EPISODE SUMMARYOverdelivering—giving your clients and buyers more than they expected or contracted for—is a seemingly thoughtful and helpful practice that is anything but.EPISODE NOTESOur tendency (especially in proposal situations) to acquiesce to client requests—and how to re-direct that for the good of all.The power and status dynamics surrounding consultants serving clients and what happens if we start treating clients as higher status.How overdelivering can seep into your firm's practices and where to nip it in the bud.Developing a healthy mindset around service delivery, providing value and decoupling your fees from effort.Quotables“Your clients are a choice, just like your boss is a choice, but people often forget that walking away is one of the options.”—JS“You could say: ‘Listen, if we take out this step, I can't guarantee the transformation, and therefore I can't do that for you.'”—RM“The way to provide value to your clients is not to be obedient—it's to deliver results.”—JS“The proposal is the dress rehearsal for the engagement.”—RM“If you let prospective clients push you around in the sales process, it should come as no surprise when they push you around during the project.”—JS“The more that you consider yourself low status relative to clients, the worse you're going to feel about it.”—RM “There's so much ‘the customer's always right' psychology. "Wouldn't it be better to give them more than less?" No, it really wouldn't.”—JS“This is about leveraging what you have—not playing status games that have you overdelivering and creating relationships that don't work for you.”—RMLinksTara McMullin's Instagram piece on over-delivering  

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One of the fundamental strategies product marketers must lead is positioning. It's what determines how you'll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from leading marketing at an international company to her own startup, Pomello. If you're looking to stay in your comfort zone, this isn't the episode for you. Catherine shows us why we need to use our positioning to pick a fight and take a stand, especially in B2B SaaS.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  Positioning gives you focus. You can't be everything to everyone.  Product positioning should make you think.  Brand positioning should make you feel.  Don't prioritize brand positioning until you have product-market fit.    Things To Listen For:  [2:00] Icebreaker: If you had to write an autobiography and name it after one of your guilty pleasures, what would you call it?  [3:00] What's the difference between brand positioning and product positioning? How do marketers and PMMs work together to define it?  [7:00] Introducing Catherine Spence and her role at Microblink  [9:00] PMM is the intersection of product, marketing, and sales [11:00] The ask of product marketing is simple. But it's difficult to do well.  [12:00] How Microblink thinks about brand positioning vs. product positioning when marketing AI when the world isn't familiar with it yet [13:00] The deceiving similarities between product positioning and brand positioning, and what unites them at the core  [14:00] Brand positioning should be internal and external  [15:00] How do brand positioning and product positioning work together? [16:00] All positioning should reflect your vision and who you want to be in the world. When are you willing to walk away?  [19:00] Why B2B product marketers and marketers need to position products that “pick a fight and take a stand” for their products [22:30] Clear positioning doesn't just make sense. It makes dollars.  [23:00] When is the best time to focus on brand positioning? [26:00] Use your vision statement to anchor your brand positioning  [28:00] The role of employer brand in positioning  [36:00] The future of PMM: how do we find great product marketers?

What makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us.  Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster.  2) We're not always selling the things we've sold before.  The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients.  Knowing that our programs are designed and structured with contents that gets our members into action and success is value we can trust. And it propels us into the unknown, facing all of our doubt and fears to put our gifts out there in the world.  When we have people within our programs who are doing the work, and winning because of it, we feel awesome. So building the structure with just the right amount of content that puts our client and members into action vs overwhelm. And thus keeps us out of overwhelm is the recipe for our own success.  I also share why too much content is actually dangerous and can backfire big time, dispelling one of the most prevalent myths in the membership world - it's all about content. 

Background: Early in the COVID-19 pandemic, clinicians were looking for practical, widely available, and low-cost interventions to help patients with hypoxemia.  One of those interventions was awake prone positioning.  Potential mechanisms of benefit in awake proning include more uniform distribution of tidal volume, recruitment of areas in the posterior part of the lung, improved ventilation/perfusion, ... Read more The post REBEL Cast Ep110: The COVI-PRONE Trial – Awake Prone Positioning and COVID-19 appeared first on REBEL EM - Emergency Medicine Blog.

There are only four true currencies out there. And no, I'm not talking about crypto. The four currencies are:1. Your Time2. Your Money3. Your Knowledge4. Your SkillThis episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Today, Matt and Garrett chat about price sensitivity and how to position yourself properly when the marketplace seems unbalanced. They also explore the importance of pricing your listings properly and how to adjust as soon as the marketplace shifts. To kick off the conversation, Matt and Garrett talk about the necessity of pricing properties, and Matt goes on to explain his 'using the freeway' analogy of pricing. Noting that the market is currently a seller's market, our hosts outline the tools you need to position yourself properly in the market and why you need to gather knowledge about price sensitivity and the role it plays. Join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook where you share ideas, ask questions, and connect with other Ninjas. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit Ninja Selling Events for more information about upcoming open installations. Or if you're interested in taking your goals a step further, visit Ninja Coaching to check out all of our amazing coaches. Episode Highlights: The skill of pricing properties properly The freeway analogy What happens when you price wrongly? Important tools to position yourself in the market Understanding price sensitivity Quotes: “The necessity of pricing properties properly has never gone away.” “We're seeing a lot of issues around price sensitivity because people aren't paying attention to their position on the market.” “Be aware of the sensitivity, gather information, use the tools.” “Positioning matters, because the prices are sensitive.” “This is good knowledge for you to have. It puts you in the top echelon of your realtor colleagues, for sure.” Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study

Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You're Losing Business to Competitors The Role of Performance-Based Guarantees Using Focus Group Data to Achieve Better Client Outcomes Data-Driven Creative Design Branding KPIs Prospect Theory: Subjectivity = Risk, Data = Certainty The Benefits of Outcome-Based Pricing Pattern-Recognition as a Growth Skill Playing to The Strengths of Each Co-Founder Overcoming Chaos During Agency Scaling Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more productiveBe accurate, every timeThe way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.Get 20% from ZenPilot with this link. Resources mentioned in this episode: ZenPilot SmashBrand

I highlighted how you may position yourself early as an expert in today's changing market in Columbus. The aim is to make content on Columbus and all the awesome things Columbus offers. When people Google "Columbus," you are the one showing up constantly. If you are having trouble generating clients, let's jump on a call to put a plan in place for your business. Want to learn more about the clubhouse or learn about how Jon can help you grow your business? Schedule a call with Jon @ callwithjon.com https://lnkd.in/eK9vQhNs For more updates please do SUBSCRIBE and hit the notification bell. Click the link below to subscribe http://ow.ly/GKpY50HoY8k https://lnkd.in/gY8idqm6 #realestatecoach, #realestateadvice, #realestateagent, #realtor, #realestatetips, #realestatelife, #realestatecoaching, #realestateagent, #home, #realtorlife, #columbusrealestate, #columbusohiorealtor, #columbusohiorealestateagent, #newagenttraining, #newrealtor, #newrealestateagent

"How do I grow my followers? I want to grow my following!" In this episode of Marketing Tips With Meliss, I'm answering a popular question from the audience, how to grow a following: -Positioning yourself as an expert and having people see you as that expert. -Freebies, high quality content, and value. -Relationship building, networking, and making sure all of your eggs aren't in one basket. -The importance of hashtags. I hope these tips and tricks help you get started with growing your following. Let me know what works (and didn't work!) for you! Connect With Me: MelissMarketing.com Grab the Spiritual Entrepreneurs Affirmation Deck: MelissMarketing.com/Shop Podcast: MarketingTipsWithMeliss.com Link to Join my free marketing community: SpritualWomenEntrepreneurs.com Grab my kits: learn.abundantstrategy.com

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk on Product Positioning by April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome from Traction Conference 2019.    Positioning has an impact across all key product decisions, from roadmap to pricing. Buyers need context to understand new innovative offerings. Businesses that figure out how to set that context have a distinct advantage over those that don't.   April provides a methodology for picking the right positioning strategy and shares examples from companies that repositioned their products or companies to unlock hyper-growth.   More specifically, April covers:   0:44 - One of the most misunderstood concepts in product marketing 3:47 - Why positioning is still important 7:02 - The effects of positioning your product in a certain market category 12:09 - The biggest problem around positioning and how to fix it 20:03 - Competitive comparables 26:21 - A small change in branding that made a big difference   Learn more at https://tractionconf.io   Connect with April Dunford: https://www.linkedin.com/in/aprildunford/ Get April's book Obviously Awesome at  https://www.aprildunford.com/obviously-awesome   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at  https://contentallies.com  

Holy AnticipationThere are half a dozen “double promises” in Scripture. The prophet Isaiah promised a double portion of joy or prosperity, depending on your translation of choice (Isaiah 61:7). The apostle Paul conferred double honor on those who lead well (1 Timothy 5:17). And a double portion of Elijah's spirit netted twice as many miracles in the ministry of Elisha (2 Kings 2:9). But perhaps the most unique binary blessing in the Bible is declared by the prophet Zechariah: “Return to your stronghold, O prisoners of hope; today I declare that I will restore to you double” (Zechariah 9:12, ESV).Zechariah declared this double blessing to Jewish prisoners of war, but he called them prisoners of hope. So which is it—prisoners of war or prisoners of hope? That depends on your perspective, doesn't it? If you let your circumstances define the way you see God, you are a prisoner of perspective. Or worse, a prisoner of your past mistakes! But if you let God define the way you see your circumstances, you are a prisoner of hope. Israel had experienced a bitter defeat at the hands of Babylonians. They were at the mercy of their captors, who had defiled their temple and mocked their God. But God reminded them of who would have the last laugh. For their pain, He prescribed the promise of double blessing. You cannot claim the promises of God like a game of Pin the Tail on the Donkey, but every promise has your name on it. Every blessing in the Bible is part and parcel of our spiritual birthright by virtue of what Christ accomplished on the cross. Positioning ourselves for those blessings begins by kneeling at the foot of the cross and ends with us casting our crowns before the throne of God. In between, we flip every blessing we receive. Flipping the blessing enables you to live with holy anticipation, waiting to see what God does next. Of course, if you cultivate a double-blessing mindset that is focused on flipping every blessing, you better buckle your seat belt. Why? Because God is going to open the windows of heaven and pour out more blessing than you can contain. I'm not talking about material blessings. Giving produces joy, and more joy is just what the world needs!What is a blessing in your life you could “flip” today to give to someone else?

Nigeria along with other African oil and gas producing countries are under mounting pressures over a global energy transition that is at once in acceleration, says a new report from the global consulting firm, McKinsey and Company. The report says most of the countries affected, including Nigeria, Angola, Equatorial Guinea, South Sudan, Ghana, Libya, and Algeria, among others, are exposed to the global energy transition as their economies are highly dependent on oil and gas revenues, against the background of a global momentum building for sustainability. McKinsey said Nigeria and the other producers in the continent have reserves that cost more to produce and are, on average, more carbon-intensive than oil and gas from other regions. The report titled, “The future of African oil and gas: Positioning for the energy transition”, noted that Africa is also pressured by the fact that its energy demand threatens to outstrip supply, projecting that while the energy transition will see Africa's crude and condensate production fall from 6.5 million barrels per day (2021) to 2.5 million barrels per day in 2040, demand is expected to grow by 1.4 percent over the next two decades.

This episode is an anonymized question that I answered in one of my Ditcherville LIVE Q&A sessions inside of my group coaching community. 

Short Sermon on John 16:12-15

Why do hardworking people still miss a shot at success? Listen and be inspired

Why are the self titled trauma informed coaches that apparently have "safe spaces" the most trauma inducing? ------ Positioning yourself as the holier than thou wokest leader of them all has it's consequences: Most people doing this are putting themselves in the rescuer position. You will either... 1. Attract victims who will hand over the bulk of their personal responsibility and if you do not comply to the victim they will smear you as an abuser. 2. Create an unrealistic standard for yourself which is beyond any regular human. The judgment you have for other experts being "toxic" will one day come back like a boomerang on your ass. You're a human just like the people you judge and you are not exempt from being dethroned from the high-horse you place yourself on. Yes there are people doing bad shit.. there always will be. The one projecting onto the "bad people" the most often have the most skeletons in their own closet... because they don't apply the same accountability toward themselves as much as they pressure others to be accountable. for more of Brandon Marshall Havener visit http://www.brandonmarshallhavener.com

Speakers: George Mateyo, Chief Investment Officer, KeyBank Investment Center Stephen Hoedt, CMT, Managing Director, Equity & Fixed Income Research, KeyBank Investment Center Brian Pietrangelo, Managing Director of Investment Strategy, KeyBank Investment Center Rajeev Sharma, Managing Director of Fixed Income, KeyBank Investment Center  01:13 – Inflation data release and implications on Fed tightening  09:23 – Discussion on stress in European markets and impact on global food supply  14:16 – Fixed income market and yield curve observations  17:26 – Portfolio positioning and construction in a volatile environment  Additional Resources: Register | June 14 Key Wealth Institute National Call: What the US Consumer Is Telling Us About the Economy 

Hillary Hughes and Tom DeSimone from Prairie Capital Advisors discuss the cultural aspect of an employee-owned company, using an ESOP to build wealth for your people, and how to position an ESOP as a benefit that attracts employees.

April Dunford is the author of the best-selling book Obviously Awesome, a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games.In today’s episode, you’ll learn:1. How does April define positioning?2. How do you assess if your product’s positioning is weak? And strong?3. What are some examples of great products with weak positioning?4. What are the essential five steps to figuring out your product’s positioning?5. What is the difference between positioning vs. messaging vs. branding?6. What’s the difference between segmentation and persona? 7. When should you bring in a professional? 8. Is it essential for a company to always figure out a differentiator and be different?9. How does this concept help you nail sales for enterprise software?Where to find April:Website: https://aprildunford.comTwitter: https://twitter.com/aprildunford LinkedIn: https://www.linkedin.com/in/aprildunford Book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April’s guest post: https://www.lennysnewsletter.com/p/positioning Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

You will learn how to increase your hourly rates and then transition to selling packages. Most people end up eating other peoples mud. Why do you let others degrade you? It is due to limiting believes and wrong approach to selling your own services. Let Christian explain to you your best options to not fall off the road. If you are not sure how to go about building your presence in social media then you must pick a platform to focus on where your clients are. If you pick LinkedIn then follow a clear set of steps from being unknown to being trustworthy. Christian has laid out the necessary steps in his book "Social Marketing". You can get that in Amazon as eBook, paperback and even as hard cover. It will show you how to get each step actually accomplished as Christian shows how he uses each tool to build the content and momentum. As with increasing rates and transitioning to packages, you need to follow a strategy that you can become immersed. The scary part is that you will think, you will end up with less money when you increase your rates by 25%-50%. Christian is explaining in this episode of his podcast how you need to think. He is a business guy who built many companies being bootstrapped and who hybrid VC build startups today using the bootstrap methodology in order to protect investors money. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Well, hello, my friend! Patty Dominguez here with Episode 137 of the Positioning to Profit Podcast. Thank you for being here, for checking out this episode. Today is a guest highlight show. We are catching up with Deborah Ivanoff, the BEING coach who's going to give us some really sound tips on how to let go of resistance. And who couldn't use more of that, right? So it was a very enlightening conversation, we got to catch up on all things that have to do with overcoming this resistance cycle. And I think it's a very smart approach to really understanding and overcoming the things that keep you stuck, the things that keep you in overwhelm, the things that are really prohibit you from moving forward in your business. So catching up with her today.And before we get started, make sure to check out positioningclub.com. We have not launched yet. We are so close. You guys, this has been a labor of love truly. In true entrepreneurial spirit, it has not been an easy ride. We have endured lots of obstacles with this one. I will most definitely be putting together a podcast show just explaining more about it, because it's very enlightening and how I handled the entire thing, how my team handled it, it's just been really great. So excited about that. More to come. It is going to be a fantastic. I'm really proud of it. All right. With that, let's get on with the show. Here we go.Connect with Deborah IvanoffWEBSITE LINK:https://deborahivanoff.com/SOCIAL MEDIA LINK:Deborah on Instagram: https://www.instagram.com/deborahivanoff/

Contact Zach at https://zachmessler.com or connect with him on LinkedInBe Perfectly Understood. Those 3 powerful words summarize how Zach Messler helps his companies explain their unique solutions to their client's problems in a clear, concise and remarkable way.On episode 51, James and Zach explore 4 powerful words and the history behind them:  Stand In Your Power.Some of the greatest things to ever happen...won't. Zach Messler wants to change that. See, Zach had a 20-year career in technology product marketing, teaching non-technical sales pros to explain complex software to executive buyers. As attention spans and buying behaviors evolved before his eyes, Zach learned first- hand about the importance of being heard...and how to achieve it. A messaging and positioning adviser with a knack for what to say and how to say it, Zach believes some of the greatest things to never happen, should. And it's the power of messaging that makes all the difference.

Editor's Summary by Christopher Muth, MD, Deputy Editor of JAMA, the Journal of the American Medical Association, for the June 7, 2022, issue.

This episode is an anonymized question that I answered in one of my Ditcherville LIVE Q&A sessions inside of my group coaching community. 

When it comes to the future of the web, it's all about the Metaverse. But what is the Metaverse exactly? And what does it mean for your business? That's exactly what Gene Marks and Nathaniel Hunter, COO of InfiniteWorld, are talking about in this episode of THRIVE, a Paychex Business Podcast. Hear what they had to say about what Web 3.0 and the Metaverse are, what's already being done in this new space, and how it will change the way companies do business.   Topics include: 01:01 – What does InfiniteWorld do? 02:04 – Metaverse terminology 02:58 – What exactly is the Metaverse? 03:45 – Web 1.0, 2.0, and 3.0 08:02 – Products in the Metaverse world 10:19 – What InfiniteWorld does for companies 12:39 – The interest in the Metaverse from companies 15:31 – Positioning your business for the Metaverse 17:41 – Digital real estate in the Metaverse 21:10 – What does the Metaverse mean for privacy and security 23:36 – What will make the Metaverse take off? Have a guest or topic you'd like to suggest for the show? Submit your ideas here. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Scott Harkey, CEO and Co-Founder of OH Partners, talks about brand positioning and why brand collaborations always make sense. Paid budgets are going down to accommodate more content creation and partnerships with influencers. In this age of NFTs and Elon Musks, belief is the new currency, and targeted campaign ads that move people down a funnel won't cut it anymore. Today, Scott discusses strategic branding and positioning. Show NotesConnect With:Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In this weeks episode, Jordan Danielle dives deep into how we can re-set, re-focus and re-center ourselves for the next 6 months of 2022! Click the link in our bio to listen to this weeks conversation. How are you preparing yourself for the second half of the year? Let us know! stay connected:

Learn how Beyond identifies and trains new sales agents to succeed in merchant services. Continuous, one-on-one communication is crucial, says Logan Peters, Senior Director at Beyond. Plus James discusses the nexus of compensation and finances, and Patti reports on what the Federal Trade Commission is up to.

Thank you for joining us on Breakfast With Champions! Today we hear from Bill Hauser, the CEO of the SMB Team, speaker, (newly married) husband, marketing magician, and dirtbike enthusiast. In the last four years, Bill has scaled his law firm growth company – SMB Team – to 300% Year-over-Year growth. But it wasn't always that way. Bill's entrepreneurial spirit was influenced by the 2008 recession that hit his family's business like a ton of bricks. With no shield or plan to protect against the crash, his family quickly lost everything,... filing for bankruptcy and eventually resulting in his parent's divorce. From those trying times, Bill set out on a mission to recession-proof each and every business he could touch so that no business owner would ever experience that same pain again. The SMB Team is the fastest growing business-growth company in the legal industry. Providing cutting-edge digital marketing services, premiere legal marketing coaching, and industry-shattering online education. Servicing hundreds of clients in the legal industry, the SMB Team's mission is to help 10,000 business owners 10X their businesses.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with Episode 136 of the Positioning to Profit Podcast. Thanks for checking out this episode. We're going to get into a little bit more of the business mindset side of things, but have no fear because it directly relates to how you're showing up in your business, and the ways that you may be self sabotaging and you're not really aware of it. So that is the gist of our convo today. It is what happens when you give into comparisonitis that insidious feeling that we all get, that robs us from moving forward in our business, because we're too busy looking at what that person is doing. And why is she so popular? And how did she get all those clients? And why is her following so big? And what is it costing you to stay in that belief, right? So that is really the gist of it. It was very much inspired by an amazing client of mine who brought up this fact that she was in the midst of comparisonitis, which again, totally normal. I mean, let's face it, we all go through it. And what has evolved as a result of her recognizing it, having the awareness around it, and then letting go of it really, really powerful. So that is the gist of our episode today. I have something super exciting coming. It's called Positioning Club. And if you're interested, do join the waitlist. So you are the first to know about Positioning Club. It's coming in just a couple of weeks. We're putting the final touches on it, and I'm super excited about it. So yeah, positioningclub.com. Alright, and with that, let's get on with the show. And as always, here we go.

How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan's insights in product marketing, we'll also walk through a process any team can use to find a position that will give you a cutting edge while letting you stay true to who you are.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  To create a positioning strategy, you need:  A foundational statement that is the truth of your product  Benefit pillars that focus on your differentiators  A description of your product features as proof  Positioning work is internal, but it should inform the external.  Test your positioning's effectiveness by asking if it's simple, meaningful, repeatable, and relevant.  Things To Listen For:  [1:30] Friday recordings, turning 40, and why smart people have worse memories  [2:30] Icebreaker: if you could debate anyone, real or not, who would it be?  [3:00] Meghan's hot take: “90% of cars are so much uglier than they have to be” [4:00] Christian's defense of minivan designs and the 2014 Toyota Sienna  [9:30] Today's topic: how we shape perceptions of our product with positioning  [10:00] Positioning says who you are and why you matter [11:00] “Positioning at its core is your north star; it should set the course”  [12:00] How appreciation for positioning in product has evolved over time  [12:30] Increasingly, product marketers and product designers are working together to bring positioning to life (see our episode on Pinterest) [13:30] Can you tell if a product is positioned well from an outside perspective?  [14:30] Your positioning works if it's simple, meaningful, repeatable, and relevant  [15:00] Positioning statements must be factual and true to who you are  [16:30] Positioning explains why your designers are designing, and for whom  [18:00] How to start applying your positioning to a product roadmap  [20:00] What to do about positioning when you're an in-house product marketer [24:00] Why to revisit positioning as your company grows and hires new leaders [25:30] Consider changing your positioning when something foundational shifts [28:00] Previewing our upcoming series, Unlock Product Marketing

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy