Podcasts about Positioning

The Biggest Monetization Lie Holding Creators Back You Don't Need Big Downloads to Make Money With Content A lot of people think you need massive downloads to make money with content. I used to hear this all the time, and honestly, it drives me crazy. In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we've done, what we see in the studio, and what we teach inside our community. I don't give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way. If you've ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you. In this episode, you'll learn: - Why small audiences can sometimes be more powerful than big ones - The hidden reason content makes money for some people and not others - How sponsors actually think about shows with low downloads - The big difference between creating as a business vs creating as a creator - Where most people put their money first and why that can slow everything down If you're creating content and wondering how this ever turns into revenue, listen closely. Chapters: 00:00 – Do you really need big downloads to monetize? 00:54 – Why this belief makes people quit content 01:36 – How content actually connects to revenue 03:24 – Creator vs business owner mindset 04:06 – The real path from content to money 05:35 – The misconception about audience size 06:42 – Choosing the right monetization strategy 07:51 – Sponsors, ads, and partnerships explained 08:45 – Monetizing without an audience 10:16 – Real example of a small show landing a sponsor 12:23 – Positioning, niche, and why it matters 14:54 – Monetizing through relationships 16:32 – Audience fit beats audience size 18:16 – Where to invest first to grow faster 20:56 – Final takeaway on monetization Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ella Catherine speaks with talent agent Monique Saar about the evolving landscape of influence and talent management. Monique shares her journey from finance to the marketing world, emphasizing the importance of consistency in content creation and the strategies for monetizing influence. They discuss the power of YouTube, the challenges of self-promotion, and the role of AI in content creation. Monique also highlights the significance of offline activations and community building in the influencer space, providing insights into networking and standing out in the industry.Key TakeawaysMonique Saar transitioned from finance to talent management.Consistency is key in content creation.YouTube is essential for building a personal brand.Monetizing influence requires understanding audience demographics.Self-promotion can be challenging, especially for women.AI can enhance content creation and organization.Offline activations foster community and connection.Networking is crucial for success in the influencer industry.Positioning oneself effectively can lead to greater opportunities.Every creator should explore different content formats. https://moniquesar.com

In this episode, Raaj Kurapati, Executive Vice Chancellor and Chief Operating Officer, University of Tennessee Health Science Center shares how the organization has navigated difficult financial decisions, including workforce adjustments, to strengthen its foundation. He also discusses priorities for 2026, with a focus on rural healthcare access, workforce development, and evolving as a collaborative leader.

In this episode of the Millionaire Insurance Producer Podcast, host Charles Specht discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting: www.PermissionProducerSchool.com You won't want to miss out on this one! Produced by PodSquad.fm

In this episode of the Millionaire Insurance Producer Podcast, host ⁠Charles Specht⁠ discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting:⁠ www.PermissionProducerSchool.com⁠ You won't want to miss out on this one! Produced by ⁠PodSquad.fm⁠

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

Charles Burton and Gordon Chang observe the contest in Arctic waters, analyzing competing claims and military positioning as Russia, China, and Western nations vie for polar strategic advantage.1953

Let's be real: are you creating content everywhere but connecting with no one?Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.Here's the hard truth: you might be building your entire business on borrowed land.That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.What You'll Learn:The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)How to find your unique positioning by looking at your real life experiences and the problems people already come to you forWhy complete flexibility in your business will actually drive you insane (and what to do instead)The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videosHow to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voiceHow to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead) Hosted on Acast. See acast.com/privacy for more information.

Joe Cavatoni with the World Gold Council talks about the yellow metal itself and ways investors can navigate it in 2026. After gold's explosive 2025 uptrend into the start of the new year, Joe urges investors to look ahead to economic factors in the U.S. and abroad to determine how much exposure they want to gold. He projects more upside with near to mid-term volatility. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

If you’d like to skip over the guys chatting about cold weather and football you can to (8:15). Chris's SummaryJim and I are joined by Jacob as we continue our discussion on asset positioning and explain how we approach managing investment assets within a distribution portfolio. We outline why dollars are assigned based on purpose and timing and how asset positioning functions as a form of asset-liability matching. The episode addresses cash versus cash-like roles, outcome periods, and how specific tools are evaluated within a broader distribution-focused framework. Jim's “Pithy” Summary Chris and I are joined by Jacob as we dig further into how we think about handling portfolios once people are in retirement, specifically through the lens of asset positioning. This episode is built around clarifying how dollars get assigned jobs based on when they'll be needed and why that sequencing drives the structure of a distribution portfolio. We spend time breaking down the difference between cash and cash-like holdings and why that distinction matters when money is earmarked for different time horizons. A big part of the discussion centers on outcome periods, how certain tools behave between start and finish, and why mark-to-market pricing during that window can be misleading if you don't understand what the holding is meant to do. Jacob walks through concrete examples that show how interim movement can look unsettling even when the structure is functioning exactly as designed. We also get into why disclosure language sounds the way it does across virtually every type of holding, including ones most people are comfortable calling cash. The point isn't semantics — it's understanding the gap between legal language and functional role inside a portfolio. Everything ties back to structure, timing, and purpose. This is about how distribution portfolios actually operate in retirement, and why evaluating them with the wrong expectations creates confusion that doesn't need to be there. The post Asset Positioning for Retirees: EDU #2604 appeared first on The Retirement and IRA Show.

In this conversation, Chris Alfano, founder and CEO of 360 Mining, discusses the innovative approach of using natural gas for Bitcoin mining. He explains the challenges faced by off-grid mining companies, the economic benefits for oil and gas companies, and the importance of emissions reduction. Alfano highlights the operational complexities and infrastructure requirements of their business model, as well as the potential for scaling and international expansion. The conversation also touches on the technology stack used in their operations and the possibility of integrating AI into their business.Takeaways360 Mining uses natural gas for Bitcoin mining.The company differentiates itself by co-locating with natural gas generators.Economic benefits for oil companies include creating new markets for uneconomic gas.Emissions reduction is a key selling point for their service.The rental model has proven successful for providing mining infrastructure.Operational complexity requires thorough site analysis and monitoring.The company aims to distribute hashrate across various locations.There is significant potential for scaling in the Bitcoin mining industry.International expansion is being explored, particularly in Argentina.AI integration is a future consideration, but not a current pivot. Chapters00:00 Introduction to Crowd Health and Voltage Sponsorship01:05 The Evolution of 360 Mining04:05 Understanding 360 Mining's Business Model06:50 Economic Value Proposition of Bitcoin Mining09:56 Emissions Reduction and Environmental Impact13:01 Innovative Business Strategies in Bitcoin Mining16:11 Operational Challenges in Off-Grid Mining18:50 The Role of Gas Quality in Mining Efficiency22:12 Positioning in the Bitcoin Economy24:56 Future Prospects and International Expansion27:58 AI and the Future of Bitcoin Mining32:47 bp-introoutro_v2.mp4KeywordsBitcoin mining, natural gas, 360 Mining, oil and gas, emissions reduction, economic benefits, off-grid mining, rental solutions, infrastructure, technology stack

Daniel Rubino with Windows Central offers his perspective on the first half of Mag 7 companies reporting earnings this week. For Microsoft (MSFT), he believes the enterprise tech firm remains in a "great position" due to its Azure cloud platform and multi-modal AI approach. As for Apple (AAPL), Daniel sees why the company took a step back from AI but remains on the sidelines when it comes to determining if it will pay off. He later explains why Meta Platforms (META) isn't in as strong of a positioning as the most bullish analysts believe. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

As CEO & Founder of Scentech Medical, Harel Hershtik shares with the Host Seth Farbman how he raised tens of millions of dollars,  built an AI-driven medical diagnostics company and focused on early cancer detection while serving twenty five years in prison!This episode is one of a kind - From launching startups from behind bars and raising millions to remotely to pioneering breath-based disease detection.The journey from beginning to current events where Reliance Global Group (NASDAQ: EZRA) Signs Term Sheet to Acquire Majority Stake in Israeli AI Diagnostic Company, Scentech, Positioning for Entry into the Early Disease Detection Market. Learn, in a real and raw way,  the brutal realities of fundraising under extreme circumstances, investor trust, resilience under pressure, and what it truly means to build when failure isn't an option.Seth's CompaniesVstock Transfer – https://www.vstocktransfer.com/Share Media – https://www.sharemedia.co/Listen to the ShowApple Podcasts – https://podcasts.apple.com/us/podcast/seth-farbman-on-podcast-from-startup-to-stock-exchange/id1356667808Spotify – https://open.spotify.com/show/54i7xkWaAALAFrUvk4WZcNConnect with SethLinkedIn – https://www.linkedin.com/in/sethfarbman/Instagram – https://www.instagram.com/sethfarbmanstockTikTok – https://www.tiktok.com/@sethfarbmanTwitter (X) – https://x.com/sethfarbman1About the ShowFrom Startup to Stock Exchange, hosted by entrepreneur and investor Seth Farbman, spotlights the journey of founders and CEOs as they scale their companies from early ideas to public markets. Each episode features candid conversations with leaders across industries, offering insights on growth, fundraising, branding, and the mindset it takes to build a company that lasts.Timestamps:00:00 – The Only Startup Founded From Prison03:20 – A Life Sentence That Changed Everything05:10 – Detecting Cancer Through Breath06:45 – Why Pancreatic Cancer Is a Death Sentence09:00 – Why Breath Beats Blood Tests18:30 – The Crime That Put Him Behind Bars21:45 – Building a Startup From a Prison Cell22:10 – Raising $500K and Selling for $6.5M From Prison30:50 – Life, Isolation, and Refusing to Break01:02:45 – Redemption, Responsibility, and Saving LivesConnect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

In this NoteQueen Podcast, Dawn and Tim talk about selling real estate in today's market. Many people can save tens of thousands selling their homes themselves, but professional guidance and key positioning will greatly determine the net result.Tim's website: https://foolprooffsbo.com/Another method is offering owner financing, whether you intend to carry paper or not. What you want is as many eyeballs on the property as humanly possible. Dramatically expand the pool of potential buyers. Don't miss these strategic tips... they will make or save you thousands.FREE Real Estate and Note Investing Training

Episode Summary The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Plain English is the new programming language, and you already speak it. But most artists get garbage results from AI. Why? Because AI isn't dumb — it's blind. It doesn't know your business, your customers, your prices, or your voice. The fix is simple: context files. In this episode, I break down exactly how to create context files that turn generic AI into YOUR personal assistant — and I give you a prompt that lets AI interview you to build the file automatically. The "Interview Me" Prompt Copy and paste this into ChatGPT, Claude, Gemini, or Art Helper: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: - Who I am as an artist (background, medium, style) - Who my customers are (demographics, where they find me, budget) - What I sell (products, price points, bestsellers) - How I talk/write (voice, tone, words I use) - My business goals for this year After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer. The Context File Menu You don't need all of these. Pick 2-3 to start and build from there. # Document What's In It When It Saves You 1 Artist Bio Story, background, philosophy Grants, press, about pages 2 Customer Avatar Who buys, demographics, budget Marketing, emails, ad copy 3 Product Lineup What you sell, prices, sizes Listings, sales copy 4 Brand Voice How you write, words you use/avoid All written content 5 Tech Stack Computers, printers, software, OS ANY tech issue — instant diagnosis 6 Collector List Past buyers, what they bought, notes Follow-ups, Christmas cards 7 Show Calendar Art fairs, festivals, deadlines Planning, logistics 8 Pricing Strategy How you price, margins, why New work, negotiating 9 Marketing Channels Where you show up, what works Strategy, focus 10 FAQ Doc Questions people always ask Responses, website copy 11 Vendor List Framers, printers, suppliers Reorders, troubleshooting 12 Studio Setup Physical space, equipment Insurance, optimization 13 Art Style Guide Medium, techniques, subjects Press, commissions 14 Business Goals Revenue targets, 1yr/5yr vision Planning, accountability 15 Competition Notes Who else, how you're different Positioning, marketing Where to Save Your Context Files ChatGPT Projects: chatgpt.com → New Project → Upload files Claude Projects: claude.ai/projects → New Project → Add to knowledge base Gemini Gems: gemini.google.com → Explore Gems → New Gem File formats that work everywhere: PDF, Word docs, plain text, Markdown Related Episodes Context is King: Stop Having First Dates with ChatGPT Every Time (2025)

Testimonies impressions humor and faith here! At some point the guy in charge of the music volume fell asleep but there is too much of value here not to share!FAITHBUCKS.COM

When do you know your discovery meetings are sabotaging your deals before they even start? Join Sprinter and Lee B. Salz (author of "First Meeting Differentiator") for a game-changing conversation where they expose why conversion rates are plummeting and what top-performing salespeople are doing differently in 2025. Discover why traditional discovery meetings need to die—and what consultation framework replaces them. In this episode, you'll hear:

Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth—a problem that faces almost every team.We discuss:1. Jason's five-step framework: logo retention, pricing, NRR, marketing channels, target market2. A small tweak that'll double response rates on your cancellation surveys3. Why “it's too expensive” is almost never the real reason customers cancel4. The “elephant curve” of growth5. How repositioning the same product can increase revenue 8x6. When to reconsider if growth is even the right goal for your business—Brought to you by:10Web—Vibe coding platform as an APIStrella—The AI-powered customer research platformBrex—The banking solution for startups—Episode transcript: https://www.lennysnewsletter.com/p/why-your-product-stopped-growing—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jason Cohen:• Preorder Jason's book: https://preorder.hiddenmultipliers.com/• X: https://x.com/asmartbear• LinkedIn: https://www.linkedin.com/in/jasoncohen• Blog: https://longform.asmartbear.com• Website: https://wpengine.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Cohen(05:19) Jason's writing journey(08:25) Questions to ask when your product stops growing(18:17) Getting real customer feedback(20:27) Analyzing cancellation reasons(26:54) Onboarding and activation(29:35) Quick summary(35:46) Revisiting pricing strategies(41:46) Positioning strategies(47:52) Why pricing is inseparable from your strategy(52:06) The importance of net revenue retention (NRR)(01:00:25) Asking whether or not this is good for the customer(01:04:34) Leveraging existing customers(01:06:42) Are your acquisition channels saturated? The “elephant curve”(1:09:41) Why all marketing channels eventually decline(01:12:04) Direct vs. indirect marketing channels(1:13:36) Getting creative with new channels(01:19:04) Do you actually need to grow?(01:25:57) Deciding when to quit(01:29:27) Book announcement(01:33:21) AI corner(01:34:35) Contrarian corner(01:37:43) Lightning round and final thoughts—Referenced:• Tyler Cowen's website: https://tylercowen.com• How to Perform a Customer Churn Analysis (and Why You Should): https://www.groovehq.com/blog/learn-from-customer-churn• Linear: https://linear.app• Jira: https://www.atlassian.com/software/jira• Patrick Campbell's post on X about pricing: https://x.com/Patticus/status/1702313260547006942• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam: https://www.lennysnewsletter.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs): https://www.lennysnewsletter.com/p/m-and-a-competition-pricing-and-investing• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Buffer: https://buffer.com• AG1: https://drinkag1.com• How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com): https://www.lennysnewsletter.com/p/how-to-find-hidden-growth-opportunities-albert-cheng• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• The Elephant in the room: The myth of exponential hypergrowth: https://longform.asmartbear.com/exponential-growth• HubSpot: https://www.hubspot.com• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• Adjacency Matrix: How to expand after PMF: https://longform.asmartbear.com/adjacency/• Ecosystem is the next big growth channel: https://www.lennysnewsletter.com/p/ecosystem-is-the-next-big-growth• ChatGPT apps are about to be the next big distribution channel: Here's how to build one: https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• ER on Prime Video: https://www.amazon.com/ER-Season-1/dp/B0FWK5WJQ4• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Wispr Flow: https://wisprflow.ai• Anker: https://www.anker.com—Recommended books:• Will: https://www.amazon.com/Will-Smith/dp/1984877925• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Hidden Multipliers: Small Things That Accelerate Growth: https://preorder.hiddenmultipliers.com• On Writing Well: The Essential Guide to Mastering Nonfiction Writing and Effective Communication: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

SEGMENT 2: NEWSOM'S 2028 PRESIDENTIAL AMBITIONS Guest: Jeff Bliss (Pacific Watch) Bliss examines Governor Gavin Newsom positioning for a 2028 presidential run through public sparring with Trump. Despite national media attention from these confrontations, Newsom faces weak approval ratings within California where residents experience firsthand the failures his administration struggles to address or explain away.1903 SANTA BARBARA COAST

Feeling like every promo is uphill? We unpack why marketing stalls when a book is presented to the wrong readers — and how smart positioning turns traffic into sales. Penny and Amy break down the signals that shape buying decisions in under five seconds: category choices, keywords that actually guide Amazon, cover conventions that telegraph sub-genre, and hooks that speak to what readers want right now.We share real-world shifts that changed outcomes fast, including a romance that soared after moving from an overly spicy label to a truer contemporary slot and a mystery that found its people by swapping “cozy” for “amateur sleuth.” You'll hear how to diagnose a mismatch when ads get clicks but no buys, why “too unique” covers quietly repel your ideal audience, and how to use reviews as free market research to refine your description and promise.This conversation is a roadmap for authors who want to sell more without burning everything down. You'll learn to niche with confidence, align title and subtitle with retail reality, refresh descriptions with language readers already use, and adopt the 1% rule: small, targeted improvements that compound. If you've been trying to reach everyone, it's time to reach the right ones.Ready to fix the foundation and stop wasting ad spend? Listen now, then text podcast to 888-402-8940 to share your positioning challenge, subscribe for upcoming deep dives, and leave a review to help more authors find this show.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Learn how B2B teams can scale creative operations, cut the busywork, and show up consistently with content that resonates. Charging by the hour? You're leaving money on the table. In this episode, host Jason Bradwell sits down with Jonathan Stark - author of Hourly Billing Is Nuts and host of the Ditching Hourly podcast - for a masterclass in pricing, positioning, and why daily publishing changed everything for his business. Jonathan breaks down why hourly billing traps experts in low-profit margins, the difference between cost-plus and actual value-based pricing, and his "scope last" principle that flips traditional consulting on its head. He also shares how publishing daily helped him build a loyal audience, deepen his expertise, and turn strangers into superfans. Whether you're a solo consultant or running a B2B service business, this conversation delivers clear, actionable frameworks to work less, charge more, and stand out. Jason and Jonathan dive straight into why hourly billing is fundamentally broken. It punishes efficiency, caps your income, and makes clients focus on time instead of outcomes. Jonathan explains the "fixed pricing trap" most consultants fall into, they think they're doing value-based pricing when they're really just doing cost-plus (estimate hours, multiply by rate, add margin). Real value-based pricing starts with understanding what success is worth to the client. The conversation shifts to Jonathan's signature principle: scope last. Instead of leading with what you'll do, lead with the outcome the client wants and price based on that value. Only after they say yes do you figure out the most efficient way to deliver it. This requires strong positioning, becoming the only choice for a specific problem, not the cheapest option among many. They explore how daily publishing transformed Jonathan's business. He's published something every single day for years, creating what he calls "asymmetric intimacy" his audience feels like they know him deeply even if they've never met. This built trust at scale and turned his owned media into a long-term growth engine that compounds over time. Jonathan shares practical newsletter tactics: the capture phase (getting people on the list), writing cadence (daily works for him), and why podcasting is like building localized celebrity. They also discuss burnout risks, how AI fits in (spoiler: it's a tool, not a replacement for thinking), and Jonathan's advice for anyone launching a podcast or daily newsletter: done is better than perfect, just start. If you're stuck in the pricing-versus-scoping cycle or charging by the hour and feeling trapped, Jonathan's frameworks will fundamentally shift how you think about your business. This isn't theory, it's battle-tested advice from someone who's helped thousands of consultants escape the hourly trap. Plus, his insights on daily publishing offer a blueprint for building trust and authority in any B2B market. 00:00 - Introduction: From developer to pricing evangelist 01:30 - Why hourly billing is broken 04:00 - The fixed pricing trap and cost-plus confusion 06:00 - What value-based pricing actually looks like 08:00 - Scope last: price outcomes, not inputs 10:00 - Positioning: become the only choice 13:00 - Daily publishing and asymmetric intimacy 16:30 - Owned media as a growth engine 20:00 - Newsletter tactics and writing cadence 23:30 - Podcasting builds localized celebrity 26:00 - Burnout, AI, and sustainability 30:00 - Advice for launching a podcast or daily list 34:00 - Done beats perfect—just start 38:00 - Final takeaways on pricing and standing out Connect with Jason Bradwell on LinkedIn Connect with Jonathan Stark on LinkedIn Visit Hourly Billing Is Nuts Visit Ditching Hourly Explore B2B Better website and the Pipe Dream podcast

In this week's episode, host and NewDEAL CEO Debbie Cox Bultan welcomes Oregon House Majority Leader Ben Bowman, Florida House Minority Leader Fentrice Driskell, New Jersey Senate Majority Leader Vin Gopal, and Kansas House Minority Leader Brandon Woodard for our 2026 state legislative preview. These NewDEAL Leaders set the stage for the year ahead and discuss their top priorities for the 2026 sessions, emphasizing their determination to pursue an agenda focused on affordability, even as they navigate the many challenges created by decisions made in Washington, D.C.  Policy proposals include renters relief, as well as support for homeowners and homebuyers, pursuing universal free school lunch, and stopping predatory lending. The legislators also reflect on lessons from Democrats' wins in 2025 and discuss strategies to grow support in red states.Tune in to learn more about their reflection on bipartisan collaboration, planning for the unknown, and addressing constituent concerns. IN THIS EPISODE:  • [01:04] Positioning this episode and the legislative year while introducing today's four guests. • [03:37] How Oregon aims to look across sectors to lower costs during the upcoming session. • [05:46] Florida's focus on alleviating inaffordability during the upcoming legislative session. • [08:21] Leader Woodard's focus on implementing Kansas's Affordability Plan and renter relief program. • [10:15] Battling corporate interests to prioritise affordability in New Jersey. • [12:23] How decisions at the federal level are impacting affordability in states like Oregon. • [13:43] The opportunity that Florida's Democrats have to leverage real action for votes. • [15:11] What led to Governor Mikie Sherrill's majority win and what comes next. • [16:50] How Kansas Democrats are working to make sure that the Republican supermajority is shattered in November. • [18:40] Effective communication in leadership in a complex media environment. • [24:00] The state of bipartisan collaboration in each of our leaders' states. • [28:25] Planning for the unknown as state legislators. • [33:00] What constituents are most worried about at the moment, and what the Senate can do to meet these needs. • [36:57] Concerns and hope for the coming election.

In today's episode, I dive into the decisions teams need to make before they ever start a positioning exercise. I explain why positioning readiness matters, how unlaunched products lead to positioning theses rather than true positioning, and why clarity around audience, scope, and personas is essential. Also, this episode sets the foundation for a new mini-series tied to the second edition of my book, Obviously Awesome, focusing on what I've learned after hundreds of positioning workshops.You will learn:(01:34) Why I decided to release a second edition of Obviously Awesome after six years of client feedback.(04:35) How the positioning methodology has evolved from ten steps to five steps and five components.(08:38) Why unlaunched products should focus on a "positioning thesis" rather than a final positioning strategy.(09:58) The benefit of keeping your positioning loose before launch.(13:00) Why it's vital to distinguish positioning for customers from positioning for investors.(15:59) Why single-product companies should treat company and product positioning as the same thing.(17:51) Strategies for deciding whether to position a lead wedge product, a platform, or a suite of products.(22:26) How to identify the "champion" persona.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:Work with April: https://www.aprildunford.com/contactApril's newsletter: https://aprildunford.substack.com/April's LinkedIn: https://www.linkedin.com/in/aprildunford/April's Instagram: ⁠https://www.instagram.com/aprildunford/April's Twitter/X: https://twitter.com/aprildunfordApril's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode:* Obviously Awesome, Second Edition (forthcoming).—Get April Dunford's books and audiobooks:Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.Sales Pitch: How to Craft a Story to Stand Out and Win.Amazon US: https://amzn.to/49l0ZRYAmazon Canada: https://amzn.to/4ac9hgtAmazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=booksBarnes & Noble: https://www.bn.com/s/%22April%20Dunford%22Bookshop: https://bookshop.org/contributors/april-dunford—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/Subscribe on Apple Podcasts: https://apple.co/3PFHcWxSubscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstUSubscribe on YouTube: https://www.youtube.com/@positioningshow—This episode was produced by Story On Media: https://www.storyon.co/

After decades of refining Trust-Based Selling, it's become clear that one of the biggest misconceptions is that rapport equals trust — but it doesn't.Positioning as a peer takes away the ability to lead the conversation and uncover the real issues.True trust is built by stepping into the role of a trusted authority, not a friend.In this month's Stump The Guru show, I'll be addressing why trying to build a peer relationship with prospects before the selling process can actually harm your authority.I've made it my life's mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:· Stop "chasing" ghosts (leads that never call you back!)· Make the sale in ONE conversation, without pressure· Stop selling, create deep trust insteadI've taken my mission one step further and created a livestream show called “Stump The Guru'” -- where you get the opportunity to jump on live and ask me your toughest sales questions that you'd love an answer for.Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at http://www.UnlockTheGame.com/FreeConsult, and join him as a guest on his podcast "Stump The Guru" and get your chance to ask Ari one-on-one questions, fill in the form to be clickable to this link: https://links.arigalper.com/widget/form/rh5YanDqzZqPHVBCKlKG

#323 | Anthony Pierri from Fletch PMM joins Dave to talk about what actually matters in B2B positioning and messaging. They break down how to think about value props, why buyers don't care about your features, and what makes a homepage instantly click. Anthony shares lessons on positioning from working with hundreds of early-stage B2B SaaS companies and explains how to connect real customer problems to clear outcomes. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Host Fred Burton sits down with Jeremy Baumann, CEO and founder of Corporate Security Advisors, to explore what it truly means to build high-performing, business-aligned security programs. Drawing on three decades of experience across law enforcement, corporate security, and consulting, Jeremy shares how security leaders can move beyond being seen as a cost center and instead become trusted enablers of business success. Their conversation dives into intelligence-led security, crisis readiness, resilience, and the business acumen today's CSOs need to thrive in an increasingly complex risk environment.What you'll learn:How to position corporate security as a business enabler that reduces risk while minimizing frictionWhat separates “paper plans” from truly crisis-ready and resilient organizationsWhy intelligence, business fluency, and learning to say yes are critical skills for the next generation of security leadersSign up for our newsletter here.If you're enjoying this episode, please take a moment to rate and review the show.

The team at Sierra Pacific Windows featured Mark Candelaria on their latest “Sales Talk” educational series for their team. Mark shared his insights and perspective in the design and build fields and gave a great overview of what he does day-to-day. The main goal of the conversation was to share his point of view on how vendors can best approach and work with a high-end architect in a way that leads to a good relationship and more sales for the vendors. For the video version plus all of our past podcast episodes, visit our website's podcast page: candelariadesign.com/inspiring-living-podcast 

In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service company transitioning from residential to large-scale commercial work, Crystal explains how semantic misalignment—not visibility—is often the root problem. She introduces the concept of semantic alignment and shows how refining website language and structure can guide AI to recommend businesses for the right type of work. From homepage rewrites to contact form tweaks, you'll learn how to future-proof your business's online presence.Key Takeaways:Semantic Clarity Over SEO Volume: The problem isn't always lack of keywords—it's misaligned meaning that AI misinterprets.AI Sees Language, Not Intent: Your evolving business needs evolving semantics to match.Refine Category Language: AI already knows how to group services—your site just needs to claim that space.Emphasize Equipment and Scale: Specifics like tractor sizes or acreage capacity build trust and align expectations.Update Contact Forms Thoughtfully: Even small changes like renaming service frequency options can better match buyer psychology and train AI.Your Website Trains AI Too: Every word on your site tells AI what kind of work to send your way.Episode Highlights:"AI doesn't see your intentions. It sees your language.""The site stopped pulling him backward—and started supporting where he's going.""Semantic alignment isn't about traffic. It's about getting the right work."Listener Action Items:Run a SemText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Guest: Professor Richard Carwardine. Carwardine explains that President-elect Lincoln did not view Republicans as overly aggressive, positioning himself as a constitution-respecting centrist rather than a radical. Lincoln opposed slavery's expansion but acknowledged its constitutional protection where it already existed, believing the South was misled by elites and would eventually return to the Union. Ironically, Lincoln and Buchanan, though political opposites, worshiped at the same Washington church, sharing an old-school Presbyterian background.1861 ST. MICHAEL'S, CHARLESTON SOUTH CAROLINA

When many entrepreneurs go to sell their business, they're more focused on their business than on the buyer. Understanding how buyers approach an acquisition, particularly when it comes to funding and deal structure, can help you position your business for the most profitable exit. In this episode of The Opportunity podcast, Greg breaks down how buyers actually think when evaluating an acquisition and why financing plays such a critical role in deal outcomes. While sellers often fixate on valuation, buyers are just as focused on how they will pay for the business and how much risk they are taking on. Greg walks us through how SBA loans can allow buyers to bring more cash to the table, and why small mistakes with these loans by sellers often cause deals to fall apart. He also explores alternative funding options like revenue-based financing and how buyers use leverage and other people's money to acquire businesses more efficiently. The conversation dives into seller financing and earnouts, not as compromises, but as powerful deal-making tools that can expand the buyer pool and unlock higher overall valuations. Greg also shares why setting up a US entity can make your business more attractive to buyers, especially for international sellers. If you're thinking about selling in the next few years, this episode will help you start positioning your business as a scalable, buyer-friendly machine that buyers can confidently finance and pay a premium for. Topics Discussed in this episode: Thinking like a buyer and understanding buyer financing tools (00:52) SBA loans and how they dramatically increase money upfront (03:21) The biggest SBA mistake sellers make and how deals fall apart (04:31) Alternative funding options like revenue-based financing (06:31) How buyers use leverage and other people's money to acquire businesses (08:19) Seller financing and earnouts as deal-making tools (09:53) Why setting up a US entity can dramatically improve exit outcomes (14:34) Positioning your business as a scalable, buyer-friendly machine (16:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to make your business 'funding friendly'.  

In this episode, Ian sits down with Greer Lynch, VP of Marketing at Reprise, the AI-powered demo automation platform helping enterprise teams deliver high-stakes software demos with confidence.Greer shares how she approaches storytelling as the foundation of effective marketing, why community-building has become a core growth lever for Reprise, and how her team balances long-term brand investments with short-term demand generation. She also breaks down how Reprise thinks about rebranding for enterprise credibility, adapting SEO strategies for an AI-first world, and using AI internally to move faster without losing authenticity.Key TakeawaysStorytelling is the foundation of scalable marketing. Clear positioning and narrative make every channel more effective — from demand gen to community.Community is a long-term growth strategy. Bringing people together authentically builds trust, insight, and future demand, even beyond your immediate ICP.Brand maturity matters in enterprise markets. Positioning and design must reflect who you serve today, not who you served yesterday.AI is changing how marketing works — not eliminating fundamentals. The best teams use AI to accelerate insight, experimentation, and execution, not replace judgment.Episode Timestamps: *(03:01) The Trust Tree: Focus on what you can uniquely deliver to your audience *(07:09) The Playbook: Storytelling and understanding your audience*(32:53) Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Greer on LinkedInLearn more about RepriseLearn more about Caspian Studios   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In episode 103 of Venture Everywhere, Jenny Fielding, co-founder and managing partner at Everywhere Ventures, talks with Ethan Schwarzbach, co-founder of Flychain, a startup building the financial operating system for small to medium-sized healthcare providers. Ethan shares his journey from investment banking to fintech at Orchard, where insights from Square's merchant processing data inspired Flychain's initial product. He discusses how underwriting healthcare businesses revealed a critical gap in financial infrastructure, leading Flychain to build a specialized platform that replaces QuickBooks and delivers AI-powered financial insights for practices.In this episode, you will hear:Bridging cashflow gaps of healthcare providers.Addressing financial infrastructure crisis in healthcare practices.Leveraging accurate EMR data for AI-driven decision-making.Partnering with healthcare networks to reach underserved practices.Positioning for value-based care and consolidation landscape shifts.Learn more about Ethan Schwarzbach | FlychainLinkedIn: https://www.linkedin.com/in/ethan-schwarzbach-baa09571/Website: https://www.flychain.us/Learn more about Jenny Fielding | Everywhere VenturesLinkedin: https://www.linkedin.com/in/jennyfielding/Website: https://everywhere.vc

Co-founder of Conversion Factory, Zach Stevens, rejoined me on Ditching Hourly to give us an update on how he's growing his subscription SaaS marketing agency in year 3. Links We MentionedConversion Factory WebsiteZach's partner Corey, on XThe Superstruct Manifesto by David GuttmanThe "If You're Such An Expert" Ditcherville ComicChapters(00:00) - Introduction and Welcome (00:10) - Zach's Business Journey (01:19) - Conversion Factory's Growth (02:26) - Subscription Model Insights (04:04) - Hiring and Team Expansion (08:32) - Training and Onboarding (20:48) - Client Management Strategies (30:00) - Client Frustrations and Communication Strategies (31:04) - The Inefficiency of Phone Calls (33:19) - Setting Client Expectations (37:05) - AI in Copywriting and Design (45:53) - Subscription Model Benefits (54:49) - Final Thoughts and Future Plans ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

When many entrepreneurs go to sell their business, they're more focused on their business than on the buyer. Understanding how buyers approach an acquisition, particularly when it comes to funding and deal structure, can help you position your business for the most profitable exit. In this episode of The Opportunity podcast, Greg breaks down how buyers actually think when evaluating an acquisition and why financing plays such a critical role in deal outcomes. While sellers often fixate on valuation, buyers are just as focused on how they will pay for the business and how much risk they are taking on. Greg walks us through how SBA loans can allow buyers to bring more cash to the table, and why small mistakes with these loans by sellers often cause deals to fall apart. He also explores alternative funding options like revenue-based financing and how buyers use leverage and other people's money to acquire businesses more efficiently. The conversation dives into seller financing and earnouts, not as compromises, but as powerful deal-making tools that can expand the buyer pool and unlock higher overall valuations. Greg also shares why setting up a US entity can make your business more attractive to buyers, especially for international sellers. If you're thinking about selling in the next few years, this episode will help you start positioning your business as a scalable, buyer-friendly machine that buyers can confidently finance and pay a premium for. Topics Discussed in this episode: Thinking like a buyer and understanding buyer financing tools (00:52) SBA loans and how they dramatically increase money upfront (03:21) The biggest SBA mistake sellers make and how deals fall apart (04:31) Alternative funding options like revenue-based financing (06:31) How buyers use leverage and other people's money to acquire businesses (08:19) Seller financing and earnouts as deal-making tools (09:53) Why setting up a US entity can dramatically improve exit outcomes (14:34) Positioning your business as a scalable, buyer-friendly machine (16:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to make your business 'funding friendly'.  

In this episode, Drea explores how allowing God to position you is a part of his strategic plan for your life.Living in Pursuit Podcast Live Show Inquiry Form!https://www.wixforms.com/f/7411195193212273664Schedule Your Q1 Strategic Planning Session!https://cal.com/andreakelley/strategic-planning-callSubscribe to my Substack!Sign Up Here!Follow My Socials:LinkedInTikTokYouTubeSong of the Season: Hand of God - Todd Galberth ft. Chandler Moore

From Wounded Warrior to CEO: How Spiritual Entrepreneurs Turn Trauma Into Premium Coaching Businesses | The Identity Shift for 6-Figure HealersThere are two ways to build a coaching business from trauma: as the Wounded Warrior who leads from her wound, or as the CEO who leads from mastery.Only one builds empire.In this game-changing episode, Tay breaks down the exact identity shift required to go from undercharging "relatable" coach to premium-priced thought leader. This isn't about hiding your story—it's about POSITIONING it differently so you can charge $2K-$10K+ without guilt.If you're a healer, psychic, or spiritual entrepreneur who built your business from lived experience but keeps hitting revenue ceilings, this episode reveals why and how to break through.What You'll Learn:The Wounded Warrior identity: what it is, why it worked at first, and why it's capping your growth nowWhy "relatable" coaches struggle to charge premium prices (and what to do instead)The CEO identity: how to lead from mastery instead of your woundThe 5 deaths required to make the shift (without losing your story)The 5 births that replace the old identity (and build empire)How to extract your ashes into intellectual property and frameworksThe difference between using your story as PROOF vs. POSITIONINGHow to charge $2K-$10K+ from embodied mastery (not just value)This episode is for you if:You built your business from trauma/lived experience and feel stuck at a revenue ceilingYou charge low prices because you want to stay "accessible" to people like youYour brand is built on "I've been through this too" relatabilityYou're exhausted from re-living your wound in every client sessionYou know you're meant for MORE but guilt stops you from charging premium pricesYou're ready to position as a thought leader, not just a survivorKey Topics: Wounded healer to thought leader | Premium coaching pricing | Spiritual entrepreneur identity | Trauma to wealth | Intellectual property from lived experience | CEO mindset | Mastery positioning | $10K coaching offers | Healer business scaling | Identity transformation for coachesReady to make the shift from Wounded Warrior to CEO?Enroll in BWE Academy®: https://breadwinnerenergy.co/academy

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still.  So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on tying spend to strategy, translating marketing into CFO-ready terms, and giving AI a role in the plan that the numbers can support. In this episode:  Andrew shares Forrester's view on moving past "last year plus X," building budgets around corporate objectives and campaigns, and forcing prioritization.  Lisa applies a zero-based mindset to business priorities, uses a 70-20-10 program mix for core, flex, and test, and frames marketing as an ATM of Audience, Trust, and Monetization.  Alan outlines the signals of strong and weak budgets, tying the majority of spend to growth campaigns and long-term value plans, and maintaining a year-round working relationship with the CFO. Plus:  Keeping tech spend in check, including guidelines for MarTech mix and contract flexibility  Positioning brand and PR in financial terms like pipeline influence, win rates, and pricing power  Responding to AI efficiency pressure by fixing workflows first and framing value in utilization, speed, and scalability  Why the budget should be the numerical expression of strategy, not a defense of legacy spend If you want to walk into your next budget review with a clear story, solid numbers, and conviction, this conversation will help you get there.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, we discuss what it means to trust God in seasons where it feels like you're being pulled back instead of moving forward. Using the metaphor of a slingshot, we explore how tension, waiting, and preparation are not setbacks but divine positioning for release at the right time, into the very place you've been working and praying to reach…and beyond. This podcast, Journey Toward More, is available on iTunes, Google, iHeartRadio, Spotify, and Amazon Music/Audible. And remember: *Subscribe and Share *Download *Listen to previous episodes *Review and Comment *Rate and Like Follow for new episodes! Previous episodes are available. Join me on the journey and aspire for more! All links available here: http://linktr.ee/drtammyfranci... RESOURCES: For more information about and/or join our community, visit http://c4cglobalacademy.mn.co ******************* Join Read with us! Join our online reading community: https://c4cglobalacademy.mn.co ***************** SUBSCRIBE to my YouTube channel, Dr. Tammy Francis. https://www.youtube.com/@DrTammyFrancis?sub_confirmation=1 •Turn on your NOTIFICATIONS so you are notified when there's new content. You will find videos and podcast episodes there. • Give the videos a THUMBS UP as you watch or listen. ***************** Grab your copy of the Playbook, “Manifesting More: A Playbook for Planning and Living on Purpose,” “You Can,” “R.E.A.P. More” and “Reading as a Social Action: Women Aspiring for More” at DrTammyFrancis.com or online at Amazon. ******************* CONNECT WITH DR. TAMMY: Linkedin: https://www.linkedin.com/in/dr... Be sure to follow me across all social media platforms (Facebook, Instagram, X (formerly known as Twitter), and TikTok @DrTammyFrancis. Connect with me via https://linktr.ee/drtammyfranc... Also, visit www.catalyst4changeglobal.net. Follow @c4cglobal1 across social media. ABOUT DR. TAMMY: Affectionately called Dr. Tammy, The Catalyst, she is the founder and CEO of Catalyst 4 Change Global, LLC. Dr. Tammy is an edupreneur. She is a Solutionist, Strategist, and Educator. She is a Consultant, Educational Researcher, Speaker, Author, Podcaster, Mentor, and Traveler. Dr. Tammy has a Ph.D. in Curriculum and Instruction and has taught for over 25 years in the traditional educational system--grades 6-12 and higher education. Dr. Tammy has a holistic approach to learning and development. Dr. Tammy helps women clarify the vision for their business (or idea), create an action plan, execute a strategy, and monetize their purpose. She is the catalyst who helps women entrepreneurs and leaders bring their ideas (dreams) to reality. She helps women create a strategy and action plan to upskill, reskill, and retool and provide access to resources to assist in their transition and growth. She has served as a catalyst and helped people in more than 15 countries with purpose-driven, creative solutions while preparing for the future. All that she does is grounded in and inspired by her work and philosophy as a JEDI (Justice, Equity, Diversity, and Inclusion >>> Belonging + Access) advocate.Become a supporter of this podcast: https://www.spreaker.com/podcast/journey-toward-more--2901965/support.

In this episode of Disruption/Interruption, marketing veteran Ed Locher pulls back the curtain on B2B marketing's biggest lie: that the MQL machine actually drives growth. As CMO of PureFacts Financial Solutions and author of "Digital Transformation: People, Process and Technology," Ed reveals why 15 years of marketing automation created a sugar rush that's now crashing, and how AI can help fix it without repeating the same mistakes. This is a no-holds-barred conversation about emotional connection, the 95% of buyers marketers ignore, and why marketing tenure averages just 18 months. Four Key Takeaways: The MQL Mirage Is Built on a Lie 8:56Marketing automation promised accountability through MQLs, but overdelivering on MQL targets quarter after quarter never translated to actual revenue growth. The entire system targets only the 5% of the market ready to buy right now—ignoring the 95% who need demand creation, not demand capture. B2B Buying Committees Have Tripled in Size 16:30The buying committee for enterprise B2B purchases has exploded from 5 people to 16. You can't build credibility and trust with 16 stakeholders through email sequences—you need emotional connection and personalized storytelling that speaks to each person's specific drivers (CFO cares about ROI, compliance cares about regulations, operations cares about not making headlines). AI Raises the Floor, Not the Ceiling 29:59AI protects terrible marketers from themselves by raising the quality floor, but it hasn't raised the bar for great marketing. The real opportunity lies 3-4 standard deviations above the mean—where human empathy, emotional triggers, and genuine understanding of customer pain create outsized impact that AI can't replicate. Marketing Attribution Is a Myth 44:13There will never be a "cast iron steel rod of attribution" connecting marketing activities directly to purchases. Marketers who work for leadership that doesn't understand this are doomed to 18-month tenures, chasing MQL targets that deliver short-term sugar rushes followed by revenue crashes. The rare CEO or investor who recognizes this broken motion is the problem—not the marketer—creates space for real growth. Quote of the Show (44:13):"There will never be a cast iron steel rod of attribution that says marketing did X, which led to this person buying something. It just doesn't work that way.” — Ed Locher Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Ed Locher: LinkedIn: https://www.linkedin.com/in/edlocher/ Company Website: https://purefacts.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

In this episode, Jason and Lauren Vallotton invite listeners into a practical and intentional conversation about preparing for the year ahead. As 2026 approaches, they challenge couples and families to move beyond vague hopes and instead position themselves to win through clarity, reflection, and aligned action. This episode is about slowing down long enough to ask the right questions—and taking ownership of what truly matters.In This Episode:  • Why having a clear plan is essential for long-term success  • How to assess whether you—and your family—are actually set up for success  • The importance of defining a target before trying to hit it  • Why reflection on the past year is a necessary step before planning the next one  • How intentional, dedicated time with a spouse creates alignment and shared vision  • Why time is the greatest investment families make—and the importance of knowing where it's going  • The value of shared calendars and shared expectations  • How identifying the one thing to do this week can create meaningful momentumKey Questions Jason and Lauren Encourage Listeners to Ask:  • Are we living reactively, or are we intentionally aiming at something?  • Where is most of our time going—and does that reflect our priorities?  • What kind of family culture are we building right now?  • What is the one practical step that can be taken this week to move forward?Episode Takeaway:  Jason and Lauren believe that success doesn't happen accidentally—it's the result of clarity, alignment, and intentional investment. This episode helps listeners reflect on where they've been, assess where they are, and take a meaningful step toward building a healthier, more connected 2026.PatreonIf you've enjoyed this podcast, would you consider financially supporting the show? Every donation, big and small, helps the Vallottons continue to prioritize making this content for you. Click this link to support! Thank you!For information on the Marriage Intensive and other resources, go to jasonandlaurenvallotton.com !Connect with Lauren:InstagramFacebookConnect with Jason:Jay's InstagramJay's FacebookBraveCo Instagramwww.braveco.org

What if the reason your business feels heavier than it should has nothing to do with your effort, your strategy, or your consistency? In this episode, I'm taking you behind the scenes of a realization that hit me hard after looking back at 2025: even with incredible clients, meaningful work, and a business that kept running through massive life changes… it still wasn't my most profitable year. So in Part 2 of this series, I'm breaking down the real-world shifts that premium positioning actually requires, especially when "doing more" isn't an option. We're talking offer realignment, tighter boundaries, and the messaging and brand upgrades needed to attract a more sophisticated buyer. If you've built something successful but it feels heavier than it should or you've hit a ceiling you can't logic your way past... this one's for you. Episode Timeline Highlights [00:00] – The question that changed how I looked at my "successful" 2025 [01:54] – The 3 ingredients premium positioning requires (and why missing one breaks everything) [04:20] – The big decision: I'm closing the Nourished Business Accelerator as it currently exists [10:18] – Why my best work is with established business owners (and what that changes in my offers) [18:34] – Moving away from evergreen and back to cohorts (and why that fits my energy best) [25:37] – Stronger qualifications + "just because they can pay" doesn't mean they're a fit [36:07] – The messaging shift: speaking to a more sophisticated buyer (and what I'll stop talking about) Top Quotes From The Episode "Premium positioning isn't just about raising your prices and hoping your nervous system can keep up. It only works when your identity, your offers, and your messaging are actually aligned." "Sometimes you have to really make a big change… it might require some pretty massive changes to what's already working." "This isn't about making more money... it's about a complete business and life alignment." "Just because somebody can pay me doesn't mean that they're ready to actually work with me at the level that I am best qualified to serve." "This is really a way to pull my power back into the leadership role that I know I need to be in. 2026 is the year that I stopped giving my power away." "What got you here won't get you there, and the next level of growth often requires a different structure." Links & Resources Apply for the Nourished Business Accelerator (NBA) before doors close on January 31! If this episode hit home, take a second to follow the Nourished CEO Podcast and leave a rating + review—it helps more ethical, ambitious entrepreneurs find the show. And if you know someone who's ready to stop overdelivering and start leading with real power, share this episode with them!

Charles Miller of Platoon joined me on Ditching Hourly to discuss “good” taste, how you get it, why you might want it, and what to do when your clients don't have it. LinksCharles' personal site » https://www.charlesmiller.com/Charles' portfolio site » https://www.platoon.studio/Chapters(00:00) - Introduction and Guest Welcome (00:11) - Defining Taste (00:19) - Charles Miller's Background (00:59) - The Concept of Informed Opinion (02:20) - Developing Taste Over Time (05:50) - Taste in Different Domains (08:44) - Taste and Business Decisions (16:42) - Client Relationships and Taste (21:30) - Understanding Client Needs (24:00) - The Role of Taste in Design (25:28) - The Importance of Practice (27:09) - Releasing Your Work to the World (27:52) - The Role of Taste Makers (30:11) - Balancing Client Expectations and Creative Vision (34:36) - The Genius of Simplifying Complex Ideas (40:07) - Final Thoughts and Wrap Up ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction. With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries. As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom. In This Conversation We Discuss:[00:00] Intro[00:00] Sponsor: Taboola[01:55] Positioning products around customer lifestyles[03:33] Turning personal travel pain into a business idea[07:27] Sponsor: Next Insurance[08:40] Creating business momentum before quitting a job[10:37] Prioritizing early traction for repeatable growth[13:04] Testing campaigns with minimum budgets[14:50] Callout[15:00] Scaling communication through relevant topics[21:00] Sponsor: Electric Eye[22:10] Creating a feedback loop through data analysis[23:01] Identifying unmet needs in your market[25:32] Prioritizing product quality over everything[27:26] Driving conversions before perfecting visualsResources:Subscribe to Honest Ecommerce on YoutubeMerino Wool Clothing & Apparel unboundmerino.com/Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

DOOMERS VS. ACCELERATIONISTS Colleague Gary Rivlin. The ideological battle between "accelerationists" who want rapid progress and "doomers" who fear existential risk, with Hoffman positioning himself as a "bloomer." NUMBER 141959

Guest: Gregory Copley. President Trump's interest in acquiring or occupying Greenland is driven by the island's strategic value for polar routes, satellite contact, and missile positioning, though Copley argues that administration claims regarding Russian and Chinese provocation in the area are exaggerated to justify the move. While the U.S. seeks to enforce a version of the Monroe Doctrine across the Americas to ensure hegemonic control, this approach risks alienating loyal allies like Denmark, especially since the Greenlandic people have no desire to become Americansdespite close defense ties.1770 GREENLAND

Our mission is to foster personal and cultural transformation through Love, Creativity, and Justice. We are a diverse community that seeks to live our faith in an authentic way, we long for the undiluted gospel, and for the world to see and know how good God really is. Listen Here:  Spotify: https://expression58.org/spotify Apple Podcasts: https://expression58.org/apple Follow us: Website: https://www.expression58.org Facebook: https://www.facebook.com/expression58/ Instagram: https://www.instagram.com/expression58/ YouTube: https://www.youtube.com/user/Expression58media   

Our CIO and Chief U.S. Equity Strategist Mike Wilson discusses key catalysts that investors may be missing, but that are likely to boost U.S. equities in 2026.Read more insights from Morgan Stanley.----- Transcript -----Welcome to Thoughts on the Market. I'm Mike Wilson, Morgan Stanley's CIO and Chief U.S. Equity Strategist. Today on the podcast I'll be discussing the converging market forces bolstering our bullish outlook for 2026. It's Monday, January 5th at 11:30am in New York. So, let's get after it. The New Year is usually a time to look forward. But today, I want to take a step back and talk about what the market is missing. A series of bullish catalysts are lining up at the same time, and the market is still underestimating their collective impact. There's been a lot of focus on individual positives—solid earnings growth, further Fed easing—but in our view, the real story is how these forces are reinforcing one another. Deregulation, positive operating leverage, accommodative monetary policy, and increasingly supportive fiscal policy are all working in the same direction. And as we head into mid-term elections later this year, these policy levers are likely to stay supportive.Importantly, this isn't a market that's already priced for the outcomes I envision. Positioning in cyclical trades remains relatively light, and sentiment in economically sensitive areas is far from exuberant. That combination—of improving fundamentals with cautious positioning—is exactly what tends to characterize the early stages of a recovery. I continue to believe these tailwinds are most underappreciated in cyclical areas like Consumer Discretionary Goods, Financials, Industrials, and small- and mid-cap stocks. Many of the indicators we track are only just beginning to turn higher. This doesn't look late-cycle to me—it looks early in what I have deemed to be a rolling recovery. One reason investors have been hesitant is the sluggishness of traditional business-cycle indicators, particularly the ISM Manufacturing Purchasing Managers Index. There's been a reluctance to press cyclical trades until those gauges clearly re-accelerate; and beneath that hesitation is a lingering anxiety that the U.S. economy could even slip back into a growth scare. My view is different. I believe a three year rolling recession ended with Liberation Day. If that's true, then the moderate softness we're now witnessing in lagging labor data is constructive for equities because it keeps the Fed leaning dovish for longer and more aggressive—a positive for equities. I see the second half of 2025 as the bottoming process for key macro indicators; with 2026 shaping up as a year of re-acceleration. Longer-cycle analysis supports this. Specifically, the 45-month cycle of the ISM Manufacturing Purchasing Managers Index points to a rebound. That recovery has been delayed—but not cancelled. Another tailwind that doesn't get nearly enough attention is energy prices. Gasoline prices in particular are sitting near five-year lows, which is providing real economic relief for lower- and middle-income consumers. That cushion matters, especially as other parts of the economy firm. This past weekend's events in Venezuela argue for lower oil prices for longer. From a sector standpoint, Financials stand out as the key beneficiary of deregulation and these stocks have been great performers over the past year in anticipation of these changes. I think there is more to go in 2026. Housing could be another important piece of the recovery. Subdued wage growth and falling rents may pressure home prices, while some builders are prioritizing volume over margins. While that may cap profitability for the builders, it could unlock housing velocity and feed into a more dovish inflation backdrop. Of course, there are also risks. Liquidity has been our top concern since September, and markets have reflected that through weakness in speculative assets. The good news is that the Fed has responded by ending quantitative tightening early and restarting asset purchases through the Reserve Management Program. This effectively adds liquidity to a system that was showing signs of stress this past several months. Another risk is a renewed slowdown in AI CapEx, particularly as markets demand clearer payback from debt-funded spending. And geopolitically, the U.S. intervention in Venezuela raises new questions. Strategically, it reinforces U.S. influence in the Western Hemisphere and supports our ‘Run It Hot' thesis—but the key wildcard remains whether China chooses to react. Net-net, we think the balance of risks and rewards still favor leaning into this early-cycle recovery and our bullish outlook for US equities in 2026. Thanks for tuning in; I hope you found it informative and useful. Let us know what you think by leaving us a review. And if you find Thoughts on the Market worthwhile, tell a friend or colleague to try it out!

Brent Johnson returns to Bankless to update the Dollar Milkshake Theory and explain why the de-dollarization narrative misses the bigger trend. He argues markets may want out of the dollar, but the Eurodollar system keeps pulling demand back in, and “dollar down” headlines do not break the framework. Brent also covers how debt stress can spill into political instability, why stablecoins and the GENIUS Act could accelerate re-dollarization, and what this means for monetary sovereignty. We close with China's counter-strategy and how Brent thinks about positioning from here. ---

James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change. In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design your environment so good behavior becomes the default. You will learn how to stay consistent when motivation fades, stop quitting too early, and build habits that work across different seasons of life. ----- Approximate Timestamps: (00:00) Introduction (00:56) The Role of Identity in Habit Formation (03:38) Lack of Patience Changes the Outcome (07:20) Seeing Invisible Progress (09:58) Why Do We Change What's Working? (13:46) Creating Conditions for Success (17:44) Finding the Confidence to Start (23:55) Playing to Win vs. Playing Not to Lose (26:29) Internal Sayings to Live By (30:36) Reputation (34:32) Positioning in Business and Life (44:36) Investment Philosophy (47:18) Turning Reading Habits into Action (50:31) Taking Notes While Reading... (52:36) ...And Then What? (56:06) Maintaining Focus on What You Want (58:01) Lessons on Filtering Opportunities (01:06:06) Longevity of Content (01:07:21) Sequencing Through the Eras of Your Life (01:11:22) What is a Habit? (01:13:03) Is a Habit Working For You or Against You? (01:15:20) Evaluation Framework for Habits (01:18:32) Building or Replacing a Habit (01:22:19) Social Media Detox (01:25:34) The Most Important Upstream Habits to Create (01:29:58) Relationship Check-In (01:30:57) Thoughts on Popular Habits (01:37:31) Become Stronger Than Your Feelings (01:42:59) When Should You Deep Dive into an Idea (01:48:12) Complexity vs. Simplicity (01:54:40) Consistency vs. Intensity (02:01:11) Learning New Subjects as an Adult (02:06:40) Prioritization (02:11:53) What is Success For You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices