Podcasts about Positioning

Send us a textWhat does it take to officiate at the highest level of world soccer? Matthew Conger, who refereed at both the 2018 and 2022 FIFA World Cups, pulls back the curtain on the journey from grassroots to elite officiating in this fascinating conversation.Growing up as a goalkeeper in Georgia before eventually representing New Zealand on the international stage, Conger's unique path provides rare insights into what truly separates good referees from great ones. "Positioning and movement is the bedrock of good decision-making," he explains, revealing how sometimes just two or three meters makes the difference between seeing a play clearly or missing crucial details.The psychological aspects of elite officiating take center stage as Conger shares his philosophy that "pressure is a privilege" – a mindset shift that helped him perform on soccer's biggest stages. He details the deliberate team culture he built with his officiating crews, including creating meaningful team logos and focusing on emotional regulation to ensure clear decision-making under pressure.Perhaps most surprisingly, Conger demystifies World Cup referees by noting they were "just like me" – dedicated, hardworking individuals with a passion for the game rather than superhuman figures. This humanizing perspective extends to his approach to mistakes, emphasizing the importance of owning errors, analyzing their causes, and using them as growth opportunities rather than dwelling in "that toxic soup of imposter syndrome."Now through his company Total Referee, Conger is dedicated to developing officials at all levels using an integrated approach that recognizes referees as "their own athletic population" with unique developmental needs. His vision of refereeing as a creative endeavor that enables "the beautiful game to be played beautifully" reminds us why officials truly are essential stakeholders in soccer.Whether you're an aspiring referee, a current official looking to improve, or simply curious about what happens behind the whistle, this conversation offers invaluable wisdom from someone who's been at the very pinnacle of the profession.Support the show

In this episode of Jake & Gino's How-To series, Gino Barbaro breaks down positive leverage in real estate and how to thrive in today's high-interest rate environment. With borrowing costs at 6–7% and cap rates often compressed, many investors are struggling to make deals pencil. Gino shares practical steps to find and structure deals that still produce strong returns without relying on unrealistic rent growth projections.You'll learn why buying on actuals, focusing on yield on cost, and avoiding risky assumptions are essential in 2025's market. Gino also discusses how to navigate tertiary markets, what to watch for with older assets, and why debt structure can make or break your deal.If you're serious about real estate investing, understanding positive leverage is a must—especially if you plan to refinance, reposition, or scale your portfolio in the next few years.Key topics include:Why cap rate vs. interest rate matters Using yield on cost to find value-add opportunities Avoiding common mistakes in a high-rate cycle Positioning for a refinance boom  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Points of Interest0:00 – 0:17 – Opening: Marcel reflects on building production-level software using low-code tools without prior coding experience, setting the stage for a discussion on rapid change in the agency landscape.1:01 – 3:40 – Conference Context & Audience: Marcel shares his experience at Web Summer Camp in Opatija, Croatia, hosted by Netgen, describing its highly technical European attendee base and collaborative environment.5:03 – 7:18 – European Agency Realities: The conversation explores regulated salaries, generous benefits, and extended vacation policies in markets like North Macedonia, and how these shape agency cost structures compared to North America.7:18 – 11:16 – Local vs. Export Markets: Many Eastern European agencies balance serving lower-rate local clients with the opportunity and challenges of selling into higher-priced North American and UK markets.11:16 – 14:22 – Trust and Positioning Across Borders: Marcel emphasizes that weak positioning, not geography, is often the real barrier to winning high-value international work and urges agencies to invest in thought leadership.16:19 – 18:20 – AI as a Global Equalizer: They discuss how AI is redefining “geo-arbitrage” by giving agencies worldwide access to powerful, low-cost capabilities, eroding traditional labor-cost advantages.19:09 – 21:05 – Universal Agency Benchmarks: Marcel notes that delivery margin targets above 50% and overhead at 20–30% apply globally, though currency differences can magnify software cost burdens in some regions.22:24 – 25:26 – Retaining Talent in a Global Market: Agencies face competition from multinational firms and startups for top talent, leading many to adopt flexible, growth-oriented cultures to keep their teams engaged.26:29 – 28:19 – Collaboration as Competitive Advantage: The cooperative nature of the agency community, in both Europe and North America, is positioned as key to navigating future M&A activity and industry shifts.29:17 – 31:35 – The Power of Networking: Marcel highlights the role of trusted peer relationships in unlocking referrals, partnerships, and acquisition opportunities during both strong and challenging economic cycles.32:05 – 36:18 – Positioning for the North American Market: Competing solely on technical capability is becoming harder; agencies must lean into operational excellence or deep specialization to sustain premium pricing.37:00 – 40:19 – Final Take on Adaptability: Marcel closes by underscoring the importance of solving specific, high-value problems better than anyone else, with specialization and clarity as enduring competitive levers.Show NotesConnect with Carson via LinkedInFree Agency ToolkitParakeeto Foundations CourseFree access to our Model PlatformLove the PodcastLeave us a review here.

With sports broadcasting rights moving to streaming platforms, James Czerniawski examines the shift taking place in the battle for eyeballs. Competing with traditional broadcast television stations, James says Netflix (NFLX) still has a lot of "promise" looking forward. He addresses the company's use of A.I. creative services to help "improve their product line" and even cites a recent use case to create footage using artificial intelligence technology. Later, James discusses the company's expanding foray into video games.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Interview with Paul Ténière, CEO of Lafleur Minerals Inc.Recording date: 4th August 2025Lafleur Minerals Incorporated is emerging as a compelling opportunity in Quebec's prolific Abitibi gold belt, where CEO Paul Ténière is executing a strategic plan to become a near-term gold producer through recently acquired mining assets from Monarch Mining's bankruptcy proceedings in 2024.The company's foundation rests on two key acquisitions: the Swanson gold project containing approximately 200,000 ounces of gold, and the Beacon gold mill, a fully refurbished processing facility. The Swanson deposit, located 50-60 kilometers north of Val-d'Or, sits on an existing mining lease originally granted to Agnico Eagle in 2009, significantly reducing typical permitting timelines that can extend for years.Lafleur's near-term production strategy centers on bulk sampling 80,000-100,000 tons at Swanson for processing at the Beacon mill. This approach serves multiple objectives: metallurgical testing, revenue generation, and operational experience while maintaining capital efficiency. The company plans to implement ore sorting technology to enhance grade and reduce transportation costs.The Beacon mill represents a critical strategic advantage, having been completely refurbished by Monarch with a $20 million CAD investment before the bankruptcy. With capacity ranging from 750-1,000 tons per day and potential expansion to 2,000-5,000 tons per day, the mill requires only $5-6 million CAD to restart operations.Beyond immediate production, Lafleur targets regional consolidation across its expanded 180-square-kilometer land package, aiming to exceed one million ounces through systematic exploration of additional deposits including Bartec and Jolin targets. The company also sees opportunity in custom milling services, capitalizing on limited regional processing capacity.Operating in an environment where gold has risen from $1,800 to above $3,300 per ounce since acquisition, Lafleur exemplifies how higher prices are revitalizing previously sub-economic deposits, particularly those with existing infrastructure and streamlined development pathways in established mining districts.Sign up for Crux Investor: https://cruxinvestor.com

Trillions in investor capital has been locked up in the "T-bill and Chill" trade for several years now.But will the Fed expected to cut rates materially over the next year, that trade is coming to an end.Where should all that capital consider going next?Portfolio manager Michael Lebowitz and I dive into this key question in this video.WORRIED ABOUT THE MARKET? SCHEDULE YOUR FREE PORTFOLIO REVIEW with Thoughtful Money's endorsed financial advisors at https://www.thoughtfulmoney.com#interestrates #federalreserve #bondyields 0:00 - Welcome and Introduction2:09 - Discussion on Speculative Market Trends and Dot-Com Echoes4:00 - Comparison to Meme Stocks and Cathie Wood-Type Tech Stocks5:40 - Historical Context of 1998-2000 Dot-Com Boom7:11 - Analysis of High-Beta vs. Low-Beta Stocks11:50 - Growth vs. Value Performance During Dot-Com Era14:22 - Speculative Mania and Risk Management Strategies18:03 - Importance of Diversification and Active Management19:41 - Growth vs. Value Index and Historical Trends22:01 - Small-Cap vs. Large-Cap and Profitability Trends25:06 - Recent Market Trends and High-Beta Outperformance29:03 - Potential Triggers for High-Beta Stock Correction33:12 - Economic Slowdown as a White Swan Risk38:01 - Critique of BLS Data Reliability43:31 - Need for Real-Time Data and Fed Reform47:51 - Model-Based Fed Policy and Transparency50:21 - Bond Market Dynamics and Yield Curve Strategy56:26 - Positioning for Potential Fed Rate Cuts58:39 - End of T-Bill and Chill Trade Considerations1:02:17 - Closing Remarks and Call to Action1:04:14 - Michael's Advice on Separating Politics from Investing_____________________________________________ Thoughtful Money LLC is a Registered Investment Advisor Promoter.We produce educational content geared for the individual investor. It's important to note that this content is NOT investment advice, individual or otherwise, nor should be construed as such.We recommend that most investors, especially if inexperienced, should consider benefiting from the direction and guidance of a qualified financial advisor registered with the U.S. Securities and Exchange Commission (SEC) or state securities regulators who can develop & implement a personalized financial plan based on a customer's unique goals, needs & risk tolerance.IMPORTANT NOTE: There are risks associated with investing in securities.Investing in stocks, bonds, exchange traded funds, mutual funds, money market funds, and other types of securities involve risk of loss. Loss of principal is possible. Some high risk investments may use leverage, which will accentuate gains & losses. Foreign investing involves special risks, including a greater volatility and political, economic and currency risks and differences in accounting methods.A security's or a firm's past investment performance is not a guarantee or predictor of future investment performance.Thoughtful Money and the Thoughtful Money logo are trademarks of Thoughtful Money LLC.Copyright © 2025 Thoughtful Money LLC. All rights reserved.

What happens when you step out of the norm with your advertising efforts? Tune in this week to hear about different non-traditional campaign types including larger-than-life campaigns, guerrilla campaigns, and IRL experiential campaigns. The positioning duo, Mark and Lorraine, go through some examples of the non-traditional campaign types, sharing their input on each. They will also kick off the episode with some recent brand news including the latest update on Jaguar and the newest Skinny Pop ad featuring Jennifer Aniston.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you a CEO still caught in the weeds of day-to-day operations? If so, you're not building a truly scalable business. Today's episode is here to help you shift that mindset. Our featured guest is a CEO who has grown his agency by focusing on smart leadership—prioritizing culture, developing strong management structures, and intentionally making himself less essential to every meeting. Like many agency owners, he once believed he had to outwork everyone to prove his worth. But over time, he discovered that the agency performs better when he leads with vision instead of constant presence and that CEOs don't need to be grinding to be effective. In this conversation, he shares how he came to that realization, what it's meant for his agency's growth and client success, how he built a trusted A-team, and more. Kevin Miller is the co-founder and CEO of Gr0, a performance marketing agency that's exploded from startup to 200+ clients and over 80 full-time staff in just five years. Before launching GR0 in 2020, Kevin cut his teeth at Google, served as Director of Growth at OpenDoor, and was inspired to jump into the agency world by a friend who built and sold one of the first Facebook-focused DTC agencies. His background in SEO and paid media, combined with experience at both bootstrapped and venture-backed companies, gives him a rare, well-rounded perspective. Today his mission is clear: build a high-performance team that wins together. In this episode, we'll discuss: Two levers to driving growth. Why CEOs are more effective when they're not grinding. Understanding that delegation is not optional. Client acquisition that doesn't feel like sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Getting to See the Possibilities of the Agency Space Watching a friend grow and sell a Facebook-focused DTC agency helped Kevin clearly see the differences between growing a bootstrap business versus a venture-capital backed business. His friend ended up selling the business for over $100 million, which Kevin hadn't think it was possible to do in the agency space. It was an inspiring moment that led to the realization that he too could build and scale his own business, which he chose to do in the SEO niche. From Zero to 200 Clients: The Growth Playbook With just half a decade in the agency business, Kevin can see most people just can't handle it. “Every day is a different game of guacamole with all sorts of people problems.” After all, in this business our product so the best way to guarantee you're creating a safe environment where people want to stay is to over index on culture. This is how a young agency can go from scrappy startup to 8-figure beast in half a decade. It's all about building a culture that attracts and retains A-players. If your account manager leaves, that client feels like they have to start over. It can be the worst experience for a client and the best way to avoid is to create an environment where everyone feels like part of a team. Kevin runs GR0 like an NBA franchise where everyone's expected to perform at a high level, without being a burnout factory. He's also very strict about behavior. No matter how talented you are, you can never be rude to a client or other employees. It's a team-first culture with high accountability and even higher standards that has grown fast by keeping people, delivering great work, and staying crazy responsive. Two big levers driving their growth: Kevin attributes his agency's success with client to two main elements: Rapid response times: Emails, texts, Slack messages… they don't sit idle. Obsession with client results: Deliver, retain, and let referrals do the work. Additionally, he knows it's not all about attracting new business. Churn is a killer. Retention isn't sexy, but it's the secret to compounding revenue. Inside the Org Chart: A 5-Level Machine In terms of the deals the agency is closing with clients, Kevin is a big believer that there's little room to do great work on a monthly basis, which is why he prefers offering six-month contracts that will later get renewed for another six months. He's also put a lot of thought into the agency's organizational structure, which he breaks down into five levels: Executive Team VPs Associate VPs / Directors (each running a service line) Campaign Managers Contractors & Specialists As to him, his role as CEO is divided into three categories: Coach – Recruiting and leveling up 10x talent across the top team. Closer – Still active in sales, he sets expectations and closes high-value clients. Visionary – Driving innovation like launching new services (radio is next!) and adopting tools like ChatGPT for smarter, faster workflows. You'll Be Needed Less & Less as a CEO – and That's Okay Being a CEO won't necessarily come naturally to everyone, which is why Kevin has a coach that has taught him how to conduct himself and cast the vision for the agency. He's also embraced the fact that putting together a capable team will mean getting told they don't need you to pitch in on every meeting. “If someone doesn't need me in a meeting, I'm relieved. It means we've built something scalable.” A true leader should be helpful and keep the company moving forward, which is why Kevin sees his role more as someone who works for everyone at the company, as opposed to the old model where bosses were tyrants that barked orders all day. It's not easy to lead 200+ employees, and leaders nowadays recognize that the way to do so is not just having a very strong team but also being able to keep them by building a great culture. From Hustle Mentality to Smart Leadership Kevin and Jason both admit they had to unlearn the “first one in, last one out” badge of honor. Many leaders tend to think they have to outwork everyone. Kevin admits he still wrestles with showing up early to prove value—even though the company runs better when he focuses on vision, not presence. The truth is agency CEOs don't need to be grinding to be effective. They need to be accessible, and they need to build teams that run without them. “If I'm on a mountain or a golf course, and I get a call, I'll answer. But if the team doesn't need me? Even better,” Jason shares. This shift, from being the engine to being the guide rail, is one most agency owners struggle with. But letting go (and training others to step up) is the only way you get out of the weeds. Delegation Isn't Optional—It's Leadership 101 Early on, Kevin believed only he could do the work “right.” But that mindset capped his growth—and created unnecessary pressure. Effective delegation and believing in your team is what makes a great CEO. As he says now, “you have to pass the ball and trust they'll show up.” If you're asking, “How should we do this?” you're already in the weeds. The better question is, “Who on my team should own this?” If you need ideas, start with Jason's 1 3 1 method to train team decision-making is a killer takeaway: 1: What's the problem? 3: What are three ways to solve it? 1: What do you recommend? It's a simple leadership tool that trains independence—so you're not the bottleneck every time something needs approval. You Can't Build Big if You Can't Let Go If you want to make sure you have people on your team who'll step up after applying the 1 3 1 method, hire people who can manage themselves. Kevin and Jason both agree they're not built to manage micro-tasks—or people who need micromanaging. “If I'm going to manage someone, I'll expect them to do it like me, at my pace, with my level of commitment. And that's not fair,” Kevin admits. As owners, your growth is capped by how much you think you have to do. Build a team of leaders—not followers. Give direction, not checklists. And accept that mistakes are part of the process. In the mastermind, Jason and the members celebrate even the failures—because sharing missteps keeps others from repeating them. That's how real learning happens. Client Acquisition That Doesn't Feel Like Sales Now let's talk lead gen. How did Kevin's agency bring in over 200 clients? It wasn't ads. It wasn't cold emails. It was strategic referrals—and they engineered that pipeline from the ground up. In Kevin's view, cold acquisition just doesn't work well with the amount of competition in his space. Instead, he built a network of warm referrals of ~25 trusted partners. Each partner gets 10% of the monthly revenue from any referred client. But more importantly, they only recruit partners who already know Kevin and trust his team to deliver. “I'm not reaching out cold saying ‘hey, I'll pay you 10%.' I'm building real relationships with people who already trust me.” This warm referral engine is the opposite of passive referrals. It's intentional, proactive, and mutually beneficial. It scales because Kevin didn't wait—he built the network years before launching GR0. Most of the time referrals aren't scalable. However, when you do it this way—proactively recruiting the right partners—it becomes a one-to-many strategy. This is a model more agency owners should be thinking about. It's lower friction, higher trust, and most importantly: it cuts through the noise in a saturated market. Pricing, Positioning, and Playing the Long Game One thing Kevin admits he should be raising prices more often. GR0 started with $3,000/month clients and now charges $8K–$10K for the same package. But that evolution took five years. Still, their market positioning is clear: “We're expensive but fair. Not overpriced, not low-budget. Right in the sweet spot.” This ties back to the trust built with clients and referral partners alike. If the value is real and the results are consistent, the relationships last. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

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Here's what you need to know about investing in the future of robotics. (0:30) - How To Invest In Humanoid AI (2:45) - Humanoid Robotics ETF: HUMN (5:45) - What To Expect: How Big Can This Industry Grow? (9:30) - What Companies Should Investors Put On Their Watchlist Right Now? (16:30) - KraneShares Global Humanoid and Embodied Intelligence Index ETF: KOID (22:45) - Where Are Humanoid Robots Being Currently Used? (37:40) - Episode Roundup: HUMN & KIOD Podcast@Zacks.com  

Nobody told startup founders building credibility felt this messy. Evan Huck, CEO and co-founder at UserEvidence (ex-SurveyMonkey, TechValidate), pulls back the curtain on what it really takes to turn verified customer proof into actual demand. Forget the fairytales: from wrestling with cold starts in outbound sales to playing the long game with brand, Evan's war stories are pure fuel for GTM teams tired of overnight success myths. Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! Key chapters: (00:00) - Kicking Off with Evan Huck's Unfiltered Startup Journey (02:00) - From Jackson Hole to the Boardroom—Finding Balance at Altitude (03:25) - Scaling Amid the Chaos: Inside User Evidence's Wild Year (04:31) - Ground Up: Sales Chops from SDR to CEO (05:30) - When to Cash Big Checks: The Secret Life of Enterprise AEs (06:54) - Startup Beginnings During Lockdown: Why Evan Built in 2020 (07:54) - Betting It All on Brand: Lessons from the Sweat Equity of Positioning (09:31) - Eight Quarters of Crickets: What Brand Investments Really Look Like (10:38) - Beyond Quick Hits: Convincing Investors Brand Pays (11:13) - Narrow the Bullseye: How ICP Discipline Elevated Growth (12:30) - Cracking the Enterprise: Creative Tactics That Actually Work (13:51) - CEO Hustle: Late Night DMs That Drove Real Results (14:59) - Slack Communities: Where Startup Deals and Credibility Are Born (16:00) - Talent Magnetism: Building Teams That Actually Like Each Other (18:00) - Smart Hires, Right Sequence: Why Product Marketing Came First (19:14) - Customers as Growth Catalysts: The Power of Advocacy (20:39) - Leadership Style: Why “Chill, Humble” Beats High Drama (22:07) - Book Rec for Founders: Patagonia's Blueprint for Sustainable Culture (22:43) - Wrapping Up: Truths, Tactics, and Takeaways for GTM Leaders

In this episode, editor in chief Joseph E. Safdieh, MD, FAAN, highlights articles about eptinezumab, a treatment for episodic cluster headache; how positioning the head flat before a thrombectomy benefited patients with large vessel occlusion stroke; and what rural neurology looks like in 2025, the first story in our new series, Neurology in America.

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too.In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven LEAF Strategy that helps businesses generate high-quality leads from YouTube—even with videos that only get 100 views.Together, we discuss how to:Use the LEAF Strategy to find ultra-specific questions your target audience is actually searching forLeverage keyword research tools that work for B2B (and which popular tools to avoid)Create "evergreen" content that continues attracting qualified leads for yearsTurn small view counts into meaningful business relationships and salesPosition yourself as the go-to authority in your industry without going viralIf you're tired of chasing vanity metrics and ready to use YouTube strategically for lead generation, this conversation offers a completely different approach that focuses on quality over quantity.About Nate: Nate Woodbury is the CEO of Be The Hero Studios and author of "Influence on YouTube." He has produced over 60 different YouTube channels, many generating multiple seven figures in business revenue (not ad revenue) through strategic lead generation.Key Quote: "Even a video that gets a hundred views following the right strategy can turn into 10 leads. We're not talking about a video going viral, but getting found by the right people." – Nate WoodburyEpisode Timestamps: 00:00 – Introduction: The YouTube distraction dilemma00:35 – Meet Nate Woodbury: CEO and YouTube strategist02:06 – Why most YouTube advice hurts B2B companies03:56 – The two opposite paths to YouTube success05:07 – How viral content can actually damage your channel07:41 – The dangers of buying fake views and engagement09:56 – Why AI makes this strategy work even better11:00 – Keyword research tools that actually work for B2B13:00 – The power of super long-tail keywords (8+ words)15:26 – Why 10 monthly searches is better than 30017:19 – How evergreen content builds momentum over time18:39 – Real example: 15K subscribers generating 8-figure revenue19:24 – The LEAF Strategy explained with tree analogy21:38 – Specific examples: dental office vs construction site productivity24:32 – Standing out in the age of AI-generated content26:24 – Building authentic relationships through video28:39 – The relationship-first approach to lead generation31:43 – Why filtering out wrong clients is actually good34:15 – Positioning yourself as the go-to industry authority37:02 – Three steps to get started (hint: use your phone!)39:16 – Why "raw" often beats "polished" contentResources Mentioned:Hero Keyword Tool (SEMrush affiliate): herokeywordtool.comFree weekly webinar on the LEAF Strategy: theleafstrategy.com Book: "Influence on YouTube" by Nate WoodburyIf you found this conversation helpful, subscribe to the B2B Marketing Excellence & AI podcast, leave a review, and share it with other business leaders who are ready to use YouTube strategically.

Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy. Today we discussed: 00:00 Start 00:52 Introducing Laura Ries 03:04 Defining a Strategic Enemy vs Competitor 03:37 Examples of Strategic Enemies in Branding 05:02 Understanding the Enemy as a Problem or Alternative 06:11 The Importance of Finding and Focusing on Your Enemy 06:52 Southwest Airlines: A Case Study in Focus and Enemy Positioning 08:08 Narrowing Focus as the First Step in Positioning 09:01 Category Importance and Brand Examples 12:46 Framework for Building a Brand and Finding Your Enemy 15:52 Entrepreneurial Success Stories: Airbnb and Others 18:33 Innovative New Brands and Category Ownership 20:40 Risks and Realities of Creating a Strategic Enemy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Send us a textIn this episode, Kay Suthar sits down with PR powerhouse Laura Perkes to expose the myths, truths, and untapped power of public relations. From thinking you need to be famous to start PR to understanding how showing up in the wrong places can hurt your brand—Laura dishes the real deal. You'll learn why being niche famous is the new black, how to align your media strategy with your values, and how to turn visibility into actual profit. Whether you're brand new to business or ready to go big, Laura breaks down the journey in a way that's accessible, strategic, and totally BS-free. Plus, find out how to avoid the trap of PR trophies and start building a visibility engine that fuels sales. If you've ever felt lost in the world of PR, this episode will flip the script.What to Expect in This Episode:(00:00) – Busting PR Myths & Celebrity Assumptions(01:20) – Laura's 20+ Year PR Journey & Industry Evolution(04:10) – Finding Aligned Media & Ditching Fear-Based Publicity(07:43) – Podcasts, TikToks, and What Counts as PR Today(08:16) – Where the Hell Do You Even Start with PR?(10:22) – There's No One-Size-Fits-All in Publicity(11:21) – How & Where You Show Up Impacts Perception(14:53) – Who You Stand Beside Matters (Brand Association 101)(15:39) – Are You “Too Early” for PR? Here's When You're Ready(18:22) – The Oprah Myth: Getting Real About Media Visibility(20:14) – TV vs. Podcasts: Why Small Biz Owners Are Actually Preferred(22:20) – The 4 P's Framework: Perception, Positioning, Publicity, Profit(26:03) – Why Niche Famous > Famous Famous(27:41) – The Secret Sauce to Getting Booked on Podcasts(28:32) – What Consistency in PR Really Looks Like(30:23) – Laura's Victoria Sponge Visibility Strategy (34:14) – Visibility ≠ Profit… Unless You Do This(37:34) – How to Connect with Laura & Summit AnnouncementAbout Laura PerkesLaura Perkes is a seasoned PR strategist and the founder of PR with Perkes. With over two decades of experience in media, Laura helps entrepreneurs get visible in ways that are authentic, aligned, and profitable. She challenges the outdated view of PR as a celebrity-only game, empowering small businesses to claim their spotlight, build authority, and become niche famous without compromising their values. Her signature framework—the 4 Ps: Perception, Positioning, Publicity, and Profit—guides clients to grow their brand influence and income, step by step.Connect with Laura PerkesWebsite: https://www.prwithperkes.comInstagram: https://www.instagram.com/prwithperkes (remember, that's Perkes with an extra E– PERKES)Upcoming Summit: [Visibility & Velocity Summit – Sept 16, 2025 – FREE Event]Connect with Kay Suthar!Business Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Listen to the Podcast: https://www.makeyourmarkpodcast.com/Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar the Host:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/FREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

In this coaching episode, Lindsay and Nora work with Yuval Yeret, an organizational consultant, to refine his private podcast strategy for reaching busy B2B product leaders. They tackle the challenge of positioning expertise-driven content that cuts through industry buzzwords and connects with executives who need practical solutions for scaling their organizations. Discover proven strategies for B2B private podcast positioning, messaging that resonates with time-strapped decision-makers, and traffic generation tactics specifically designed for consultants.Topics Covered:Why private podcasts work better than public for B2B lead generationMoving from buzzword-heavy messaging to clear, results-focused languageThe importance of email capture for high-value consulting servicesStructuring a 6-episode private podcast arc for maximum conversionLeading with empathy and pain points vs. aspirational outcomesTraffic generation strategies including organic social and newsletter sponsorshipsTesting messaging and positioning through audio contentLinks mentioned:http://yuvalyeret.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode Tani and Auk are joined by Erik Bruner who is coming off his trip to Whistler. The boys go deep on pedal positioning, finiding the right tires for the right conditions and talk about the new Santa Cruz Vala alloy frames. Erik also answers some quick fire questions and gives us some tips and tricks when traveling to Whistler. #mountainbiking #mtb #mtblife  #ebike #ebikelife #ocmtba #downhillmtb #lovethebikeyouride #santacruz #whistler

Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One. About RobinRobin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's the author of Market of One, the host of The Immortal Life of Agencies podcast, and a columnist for Marketing Week. ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

In this insightful and extensive discussion, Dawn Rickabaugh, host of Property and Paper Live, sheds light on the evolving real estate market of mid-2025, emphasizing the growing importance and practicality of seller financing and note investing as viable alternatives to traditional bank financing. Dawn's core message targets everyday “Main Street” investors and homeowners, aiming to demystify seller financing (owner financing), notes, and the secondary market for these financial instruments, which have long been confined to niche investor circles or institutional players. Dawn begins by addressing the current market challenges: Many sellers are frustrated by stagnant listings, lack of offers, and unrealistic pricing expectations. She highlights that while some sellers might pull their properties off the market due to a lack of motivation, a significant portion needs to find creative solutions to close deals. Seller financing emerges as a powerful tool for both sellers and buyers to keep the market moving. By offering terms, sellers can maintain their asking price while buyers who can't get traditional bank loans can still purchase properties. The conversation then pivots to practical advice for realtors and investors on how to structure these deals. Dawn explains that seller financing transactions closely resemble traditional real estate deals with only minor but critical differences, primarily involving a seller financing addendum and the replacement of institutional lenders with the seller as the note holder. She stresses the simplicity of the process, encouraging agents to embrace the concept rather than avoid it due to unfamiliarity. The latter part of the discussion addresses the challenges investors face in acquiring properties through seller financing, including resistance from sellers and agents unfamiliar with or unwilling to entertain terms offers. Dawn provides strategies for overcoming these barriers, such as starting with a cash offer and then introducing creative financing if the cash price is rejected, submitting letters of intent to bypass agent roadblocks, and focusing marketing efforts on motivated sellers like tired landlords or absentee owners. Throughout, Dawn emphasizes the need for education, ethical conduct, and professional competence among real estate agents, investors, and attorneys involved in these transactions. She advocates for a blend of traditional and creative strategies to navigate a complex, shifting market, empowering individuals to create financial solutions tailored to their needs. Highlights  Seller financing is a practical solution for stuck real estate markets where traditional bank loans are hard to obtain.  Owner financing transactions closely mirror traditional deals, requiring only a seller financing addendum and a mindset shift.  Notes created through seller financing are valuable assets that can be sold on the secondary market for liquidity.  Key factors influencing note value include down payment size, interest rate, and property collateral quality.  Many sellers must drop prices or offer terms to attract buyers in a market with declining buyer activity.  Realtors and investors need to collaborate and educate themselves to effectively use owner financing strategies.  Creative deal structuring, including partial note sales and lease options, can unlock more opportunities. Key Insights  Market Stagnation Requires Creative Solutions: The real estate market as of mid-2025 is characterized by many listings sitting unsold, and sellers reluctant to reduce prices. This creates a bottleneck that seller financing can alleviate by enabling sellers to maintain price points while offering terms attractive to buyers unable to secure bank financing. This insight highlights a shift from a purely cash or traditional loan market to a hybrid approach driven by necessity.  Seller Financing Is Not Complex—Just Different: Dawn stresses that seller financing involves very little procedural deviation from standard real estate transactions. The main difference lies in the financing structure—where the seller acts as the lender, holding a note secured by the property. This demystification is vital because many agents and sellers avoid owner financing due to perceived complexity or fear of legal pitfalls, which is largely unfounded when proper documentation and professional guidance are used.  Notes as Tradable Financial Assets: A crucial insight is the recognition that seller-financed notes are not just payment contracts but marketable financial instruments with intrinsic value. Sellers can monetize these notes by selling them on a secondary market, providing liquidity without relinquishing the entire asset. This parallels institutional mortgage-backed securities but on a private, smaller scale, offering an innovative exit strategy for sellers.  Note Valuation Depends on Terms and Collateral: The value of a note is influenced heavily by the size of the buyer's down payment (hard equity), the interest rate, and the quality of the collateral property. Larger down payments reduce default risk, making the note more valuable, while higher interest rates increase yield for note buyers. This nuanced understanding allows sellers to price notes competitively and buyers to evaluate risk-return tradeoffs accurately.  Agent and Seller Education Is Critical: Many real estate professionals and sellers lack awareness of the secondary market for notes and the benefits of owner financing. This knowledge gap leads to missed opportunities, such as agents failing to present full-price offers contingent on seller financing or sellers not understanding the value of their note after closing. Educating these stakeholders is key to mainstream adoption and smoother transactions.  Strategic Deal Structuring Unlocks Value: Dawn highlights innovative approaches like partial note sales (selling portions of future payments) to meet sellers' cash needs without losing entire payment streams, and lease options to bridge gaps between cash offers and seller price expectations. These structures offer flexibility in a challenging market, allowing deals to close that otherwise would stall.  Positioning and Persistence in Acquisition: For investors, gaining seller financing deals requires persistence, rapport-building, and often starting with cash offers before introducing creative financing. Targeting motivated sellers such as tired landlords or absentee owners and leveraging direct marketing can improve lead quality. This insight underlines that success in this niche requires patience, adaptability, and education rather than expecting quick wins. Conclusion Dawn Rickabaugh's discussion presents a comprehensive, practical guide to navigating the current real estate market using seller financing and note investing. By breaking down misconceptions, emphasizing the ease of implementation, and revealing the financial mechanics behind notes and their secondary market, she offers a roadmap for both sellers and buyers to unlock liquidity, maintain pricing power, and create mutually beneficial transactions. The talk underscores the importance of education and professional responsibility while encouraging real estate agents and investors to embrace these creative tools to revitalize a market in flux.

There's fluff content, then there is practical business troubleshooting.This episode is all about the latter.The Art of Positioning, host Beatrice Gutknecht, and this week's operations-focused guests, Brandon Gano, COO at Human Ops Technologies, and Emma Cowling, a seasoned business coach with one goal:Challenging the commonly seen ‘fluff' that is brand values and going into the day-to-day operations to troubleshoot where implementation has gone wrong, and how it can be done right.And boy, do they cover a lot of ground:How to integrate brand values into daily business operations for consistent customer experience without overloading the team.Redefining and maintaining business values, especially when growth stagnates.How to optimize customer feedbackAligning team efforts with business missions, especially during mergers and acquisitions.It's an episode packed with practical advice for businesses looking to troubleshoot their operations for business growth.03:01 Operationalizing Brand Values06:29 Defining and Implementing Core Values14:21 Leadership and Communication Pitfalls21:17 Hiring the Right Fit28:34 Understanding Customer Feedback and KPIs29:20 Lean Principles in Business35:50 Handling Difficult Customers and Budget Cuts42:11 The Cost of Layoffs and Employee Performance48:47 Ensuring Brand Values During Mergers and Acquisitions52:54 Challenging Social Norms in Business5 episodes to binge on:⁠The no bullshit strategy⁠⁠ with Alex Smith⁠Brand strategy in action⁠⁠ with Cam Varner⁠Future-proofing your brand⁠⁠ with Adriana Tica⁠Grow your business with mission and vision⁠⁠ with Michael Clift⁠What's your position?⁠ with Elijah DrownReach out to guest speakers:Emma Cowling: LinkedIn | Website | EmailBrandon Gano: LinkedInFollow Beatrice Gutknecht:⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠Produced by ⁠⁠Your Podcast Sidekick

In the 8 AM hour, Larry O’Connor and Julie Gunlock discussed: INTERVIEW: GEN. JACK KEANE (Retired 4-Star General &Chairman of the Institute for the Study of War) on Trump's Positioning of Nuclear Submarines After the Russian President's Threatening Comments MUTUALLY ASSURED DESTRUCTION: Biden Allies Will Unload ‘Palinesque’ Stories About Kamala Harris’ Failings If Ex-Veep Discusses His Cognitive Decline: Report ASSOCIATED PRESS: American Eagle Responds to Critics Over Ad With Sydney Sweeney, Saying It Was Always About the Jeans DAILY WIRE: Virginia Dad Suspended From Pool After Calling Out Boy in Girls’ Races Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Monday, August 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

WMAL GUEST: GEN. JACK KEANE (Retired 4-Star General &Chairman of the Institute for the Study of War) on Trump's Positioning of Nuclear Submarines After the Russian President's Threatening Comments WEBSITE: UnderstandingWar.org SOCIAL MEDIA: X.com/Gen_JackKeane Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Monday, August 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

Dr. Aaron Primm, editor for Summaries of Emerging Evidence (SEE), joins Dr. Adam Striker to discuss the time-dependent probabilities of favorable outcomes following in-hospital cardiac arrest and optimizing patient position after surgery with general anesthesia with respect to early postoperative hypoxemia, topics featured in SEE Volume 41B. Recorded July 2025.

Interested in learning more about brand identity? This week on the Brand Shorthand podcast, Mark is joined by the Innis Maggiore creative department to discuss the brand identity process. Tune in to learn how the creative team works together to bring brand identities to life and to hear real-life examples of the work they have done. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

How will Russia respond to Donald Trump's statement--that he's re-positioning two nuclear submarines? The move comes after comments by Russia's former president on the war in Ukraine, which Trump says amount to a threat. So, is there a risk of escalation here? In this episode: Richard Weitz, Senior Fellow at NATO Defense College. Pavel Felgenhauer, Political and Military Commentator. Benjamin Friedman, Policy Director at Defense Priorities think-tank. Host: James Bays Connect with us:@AJEPodcasts on Twitter, Instagram, Facebook

In light of Loxo's recent Account Based Prospecting product release, we're bringing you a roundup of marketing, sales, and business development experts over the next few weeks. And when we say experts...these people are literally the best of the best. Throughout this series, you'll learn everything you need to know to grow your recruiting business — and we're starting off with a very important step, which is: Looking in the mirror and figuring out who, exactly, you are. In this episode, Anthony Pierri — co-founder of FletchPMM and haver of hot takes on Linkedin — joins us to share the significance of positioning, the benefits & challenges of niche marketing, and the frameworks that can help businesses articulate their unique value propositions. We start here because understanding your value and being able to articulate and repeat it to the market as much as you can is how you make a name for yourself — and how you become the first to come to mind when a hiring need in your niche strikes. Dive in here and then stay tuned for the rest of the series to come! You'll be a prospecting pro in no time. Chapters:00:00 - The foundation for growing your recruiting business05:30 - How to define your firm's unique market positioning16:05 - The common mistake of trying to be everything to everyone19:10 - From generalist to specialist: making the strategic move22:30 - A step-by-step guide to building your positioning statement34:00 - How to answer the critical question: why should clients choose you?43:30 - Your positioning action plan for smarter prospectingExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution.Listen to the full interview above or read the highlights from the conversation at pmmhive.comAll rights reserved. © Product Marketing Hive.

Victoria Nyanzi, a personal branding coach and marketing professional shares her journey and expertise on the importance of self-assessment, discovering one's unique value, and effectively communicating that value for personal and professional growth. She helps transform several professionals through the African Sisters Network, unlocking potential and fostering confidence. If you are looking to understand personal branding, overcome fear and imposter syndrome, or explore opportunities in the personal branding industry, this episode is packed with valuable insights.Timestamps00:00 Purpose01:51 Victoria's Journey into Marketing02:53 First Job and Early Career04:18 Transition to Banking and E-commerce06:39 Personal Branding Evolution09:57 Positioning for Success14:24 The African Sisters Network17:58 Opportunities in Personal Branding19:36 Monetizing Personal Branding20:23 Opportunities in Personal Branding23:23 Self-Discovery and Positioning25:20 Challenges in Personal Branding27:49 Empowering Women Through Personal Branding29:42 Uganda's Path to a Middle-Class Economy34:07 The Essence of Personal BrandingFollow up with her in her names and  at the African Sisters Network on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 19.02.25

Struggling to read dental x-rays with confidence? https://ivdi.org/rad Unlock the secrets of radiographic interpretation in our FREE training – perfect for techs and vets alike!   Want to stand out in veterinary dentistry? https://ivdi.org/inv Take your skills to the next level with the Veterinary Dental Practitioner Program — our most comprehensive training yet.   -----------------------------   Host: Dr. Brett Beckman, Board Certified Veterinary Dentist   In this episode of The Vet Dental Show, Dr. Brett Beckman guides you through the essential techniques for successful veterinary dental extractions. You'll master periodontal pocket management, learn the importance of proper patient positioning, and discover the benefits of hyaluronic acid application for enhanced dental procedures.   What You'll Learn: ✅ How to identify periodontal pockets using a periodontal probe. ✅ The technique for curettage to remove granulation tissue from periodontal pockets. ✅ The application of hyaluronic acid for pocket management. ✅ Why hyaluronic acid is a superior alternative to Doxyrobe. ✅ Proper patient positioning for various dental extractions (mandibular canine, first molar, maxillary first molar). ✅ How technicians should assist in patient positioning for optimal exposure. ✅ Incision techniques for canine extractions.   Key Takeaways: ✅ Bleeding on probing indicates the presence of granulation tissue in periodontal pockets. ✅ Curettage is essential for removing diseased tissue and promoting healing. ✅ Hyaluronic acid is easy to apply and promotes tissue regeneration. ✅ Correct patient positioning is crucial for successful extractions and suturing. ✅ Proper technician assistance ensures optimal visibility and efficiency during procedures.   -----------------------------   What are your biggest challenges with managing periodontal pockets or performing extractions? Share your questions and experiences in the comments below!   -----------------------------   Keyword Tags: Veterinary Dentistry, Surgical Extractions, Radiographic Interpretation, Veterinary Dental Practitioner Program, Periodontal Disease, Dental Radiography, Veterinary Medicine, Dr. Brett Beckman, IVDI, Hyaluronic Acid, Curettage, Patient Positioning, Veterinary Dental Care, General Practice, Doxyrobe, Veterinary Dental Extractions

Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer research, insights, positioning, messaging, competitor analysis, GTM strategy, website, social channels, sales emails, and conference materials.I'm doing a bit of my own customer research with this unique episode.Here's what we cover:How's it going for you guys since we worked together;How were you feeling before we started working together;Why did you go with me;Now that we've worked together what was the stand out moment for you;What's been the impact of our working together.Teryn on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/teryn-thomas-a00b51145EdLight: www.edlight.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Struggling to sell your book beyond launch day? You're not alone. Today's guest has cracked the code. In this power-packed episode, I sit down with Susan Neal, author of How to Sell a Thousand Books a Month, to uncover the exact strategies, mindset shifts, and marketing systems she used to sell thousands of books consistently. She is also the CEO of Christian Authors Network, Christian Indie Publishing Association, Christian Indie Awards, and the Blue Lake Christian Writers Conference. Whether you're a first-time author, a ministry-driven writer, Or a multi-passionate creator, this episode will show you: • Why most books stop selling after 30 days, and how to fix it • Susan's repeatable strategy for turning one book into a long-term revenue stream • The secret to leveraging email, keywords, and platform, even if yours is small • Why writing a great book is only half the job, and what the other half looks like • Faith-led encouragement for authors who feel called but discouraged Ready to finally move your message from shelf to sold? Grab a notebook, you're going to want to take notes. Get Susan U. Neal's Book, How To Sell A Thousand Books In A Month HERE Join some amazing and supportive writing communities! https://christianauthorsnetwork.com https://www.facebook.com/ChristianAuthorsNetwork PS>  Join me on my new Substack Newsletter by subscribing here, and learn more strategies, connect me for business advice and get access to special offers! SUBSCRIBE HERE Chapters 00:00 Introduction to Kingdom Writing and Publishing 02:46 The Importance of Marketing for Authors 05:15 Building an Email List and Engaging Readers 07:23 Creating Community Through Email and Social Media 10:13 Transforming Personal Stories into Growth Opportunities 13:06 Developing Multiple Offers from Your Experience 14:46 Establishing Authority and Credibility as an Author 17:31 Preparing for Writing and Platform Building 20:10 Utilizing Social Media and Contests for Visibility 22:57 The Role of Reviews in Building Trust 25:52 The Power of Podcasts and Community Engagement 27:17 Building Authority Through Podcasting 29:32 Leveraging Other Platforms for Marketing 31:10 The Power of Podcast Tours 34:51 Effective Marketing Strategies for Authors 38:25 The Importance of a Press Kit 43:10 Positioning for Media Interviews 44:59 The Value of Book Contests 46:37 Creating a Marketing Plan 54:20 Outro VIDEO podcast (1).mp4    

Daniel discusses the positioning across global equities, and the key technical levels to watch out for in the S&P 500.Speaker: - Daniel Lam, Head of Equity Strategy, Standard Chartered BankFor more of our latest market insights, visit Market views on-the-go or subscribe to Standard Chartered Wealth Insights on YouTube.

This episode's a cross-post from Content Blocks, hosted by Joe—who we first met while he was leading content at Mosaic, one of our early DRMG clients. We worked with their team on the Strategic Finance category strategy, and in this conversation, Joe talks about how that work gave him a real foundation to build content that actually resonated with the market.We also dig into how category strategy differs from traditional positioning, what it means to “make the news,” and why a good story is the most strategic move you can make.

In Part 2 of this episode of the HVAC Know It All Podcast, host Gary McCreadie is joined by Jamie Kitchen, an HVAC expert, Training and Account Manager at Danfoss. They discuss the world of TT valves for heat pumps, particularly the Danfoss TR6. Jamie explains how balance port valves work, the importance of proper leak detection, and why correct charging practices are crucial for efficiency. He also talks about the challenges with condensing pressures and why new technology is improving system reliability. Jamie's insights help technicians avoid common mistakes and enhance system performance. Jamie Kitchen talks about how balanced port valves help HVAC systems maintain steady pressure, especially during temperature changes. He explains why proper leak detection and charging techniques are key to avoiding equipment damage. Gary and Jamie discuss the importance of keeping condensing pressures stable to ensure the system runs efficiently. Jamie also shares how modern technology, like a variable-speed fan, helps solve old issues with air conditioning systems. They both agree that precision in setup and maintenance is essential for long-term reliability. Jamie explains that TT valves, like the Danfoss TR6, help HVAC systems maintain stable pressure, especially when conditions change. He says proper leak detection and accurate charging are vital for preventing damage to compressors. Gary notes that modern systems have new tech, like variable-speed fans, to keep pressures steady. They both agree that many older methods are inefficient or can cause issues, but balancing port valves and precision in maintenance make a big difference in system performance and longevity. Expect to Learn: How TT valves like the Danfoss TR6 help stabilize HVAC systems. Why accurate leak detection and charging are critical for compressor health. How modern tech, like variable-speed fans, improves system reliability. What issues can arise from unstable condensing pressures? Why are balanced port valves key for steady operation and longer equipment life? Episode Highlights: [00:32] - Introduction to Part 02 with Jamie Kitchen [02:02] - Accurate Leak Detection & Compressor Protection [05:35] - Balance Port Valves & Condensing Pressure Stability [09:32] - How Balance Port Valves Stabilize Pressure in Variable Conditions [12:21] - Importance of Subcooling for Proper Charging [19:20] - Correct Placement and Positioning of the Sensing Bulb [21:02] - Breakdown of the TR6 Valve and Its Multi-Refrigerant Capabilities [23:17] - Closing Thoughts and Upcoming Van Video with Gary and Jamie This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Supply House: https://www.supplyhouse.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com Follow the Guest Jamie Kitchen on: LinkedIn: https://www.linkedin.com/in/jamie-kitchen/ Danfoss: https://www.linkedin.com/company/danfoss/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/

CoreSelf Positioning to Get on the Same Page, Literally: 8 Steps That Refine Our Current Position and Identify Our Best Action Plan by Jonathan Thomas, Tim Preston https://www.amazon.com/CoreSelf-Positioning-Same-Page-Literally/dp/B0DWCJWY74 Simplenoteasy.org Your story. Your narratives. Your experiences. All of them can provide insight and direction that you never knew existed by activating your Internal Observer. Without it, we are doomed to repeat the same patterns of behavior that reinforce tired preconceptions. ARE YOU READY TO SURPRISE YOURSELF? In this genre-bending new book, readers will be introduced to a new road map for positive self-discovery. Using visual geometry, questions and exercises culled from real-life stories, and an 8-step guide that anyone can follow, readers will be empowered to leverage their own narratives and to navigate difficult situations. Whether for the professional or personal, individual or team, the CoreSelf Framework can teach anyone to access where they are, acknowledge where they want to be, and determine how to best get there.This journey of self-exploration allows us to position ourselves in difficult situations, use our values to provide perspective, and determine the best next steps to literally Get on the Same Page with ourselves and others.

In this episode of the Move The Ball podcast, host Jen Garrett dives into part two of the solo series, "The Visibility Equation: How to Get Noticed by the Right People for the Right Things." Jen shares actionable strategies for building intentional relationships, increasing your proximity to decision-makers, and ensuring your value is recognized by those who matter most. If you’re ready to elevate your influence, expand your network, and position yourself for high-impact opportunities, this episode is packed with tactical insights and executive-level challenges. Episode Highlights & Timestamps: 1:36 – Shifting from Positioning to Proximity: Why being known by the right people is key 2:41 – The Proximity Playbook: Four-part strategy for building influential relationships 3:01 – Why Access Beats Exposure: The difference between being seen and being known 4:14 – Relationship Mapping: Identifying who needs to know your value 5:21 – Tactical Ways to Increase Proximity: Offering value, being strategically visible, and more 7:57 – Staying Visible Without Being Performative: Authenticity vs. self-promotion GRAB a Copy of Dominate the Game on Amazon: https://amzn.to/43CzOD1 GRAB your Move the Ball: Mastering Your Unique Value Proposition Digital Workbook: https://bit.ly/masteringyourUVP GRAB your Move the Ball: Mastering Strategic Networking Digital Workbook: https://bit.ly/masteringnetworking ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Send us a textIn this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy.If you've ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen.Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells.

Reddit is on the Rise! Reddit and other user-generated content platforms have been dominating the search results on Google. Join Mark and Lorraine as they discuss Google's favoring of user-generated content, its shift away from authoritative sites to more authentic discussion forums, and what this means for marketers. The positioning duo also catches up on some brand updates, including Jaguar's recent sales and the end of the Krispy Kreme and McDonald's partnership.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Why Most B2B Positioning Fails (And How to Fix Yours)Most B2B positioning fails because teams refuse to make strategic choices—and it shows up in generic homepages, weak messaging, and confusing GTM.In this episode, we share a masterclass from Anthony Pierri—co-founder of Fletch PMM and positioning expert for 300+ B2B startups. If you're a marketer struggling to get your team aligned around clear messaging that drives revenue, this is for you.Anthony breaks down why positioning must live on your homepage, how to choose between use case vs category strategies, and the 4 key questions every B2B company must answer.Tune in and learn:+ The 6 most common B2B positioning mistakes (with real examples)+ Why your homepage is the best place to anchor positioning+ How to craft a clear, credible message your team can align aroundIf you've ever felt like your messaging is vague, your homepage is generic, or your GTM teams are misaligned—this episode will show you how to fix it.-----------------------------------------------------

Chris is joined by Jake and Jacob to answer listener questions on Social Security, followed by a PSA about unexpected Social Security payment timing, then additional questions on transition planning, asset positioning across account types, weighing Roth conversions against the senior deduction, and planning around IRMAA.(6:15) George asks what percentage of taxes he should have […] The post Social Security, Transition Planning, Positioning, Roth Conversions, IRMAA: Q&A #2530 appeared first on The Retirement and IRA Show.

Chris Ducker is a serial entrepreneur, bestselling author, and founder of Youpreneur, a leading personal brand business education company. He is the author of The Long-Haul Leader: How to Lead and Win in the Long Game of Business, a powerful guide to sustainable leadership and intentional growth. In this episode, Chris shares hard-earned insights on overcoming burnout, building meaningful work-life balance, and creating long-term impact as a leader. Listeners will walk away with a clear framework for leading with focus, resilience, and purpose in both business and life. Today we discussed: 00:00 Start 01:03 Introduction to Chris Ducker 02:22 Discussing the Concept of Long-Term Business Leadership 04:59 Developing a Long-Term Mindset in Entrepreneurship 05:52 Advice for Younger Entrepreneurs on Focus and Leadership 07:58 Introducing the Book's Framework and Origins 11:22 Positioning the Book and Its Multifaceted Nature 12:44 Measuring Progress and the Importance of Hobbies 14:54 Why Creative Hobbies Boost Productivity 16:15 Analog Hobbies and Personal Stories 17:52 Personal Reinvention and Burnout Experience 21:08 The Value of Transparency and Leading Out Loud 24:24 Closing and Where to Find More Information Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode, Jen Garrett, a branding expert and bestselling author, shares the first part of a new two-part series titled 'The Visibility Equation: How to Get Noticed by the Right People, for the Right Things,' breaking down the importance of visibility in career advancement. She discusses key moves for positioning your impact strategically, identifying visibility gaps, and framing your achievements to be noticed by senior leaders. She also emphasizes the importance of both internal and external visibility, and how they play a crucial role in getting promoted and building long-term influence. Jen concludes with an Executive Edge challenge to audit and improve your own visibility. Episode Highlights: 03:44 Introducing the Visibility Equation 04:39 Key Moves for Strategic Positioning 08:10 Internal vs External Visibility GRAB a Copy of Dominate the Game on Amazon: https://amzn.to/43CzOD1 GRAB your Move the Ball: Mastering Your Unique Value Proposition Digital Workbook: https://bit.ly/masteringyourUVP GRAB your Move the Ball: Mastering Strategic Networking Digital Workbook: https://bit.ly/masteringnetworking ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Jul 22, 2025 – Fiscal stimulus is running hot, the Fed is still on the brake, and stocks refuse to quit—so what's really going on under the hood of the U.S. economy? Discover where the markets and economy are likely heading in the second half...

Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems.

The other day, I was devouring a bacon, egg, and cheese croissant sandwich with a friend (yes, it was as delicious as it sounds) when our convo shifted from breakfast to bilingual babies to life transitions. That's how we do. She's pregnant with her third and was wondering when to teach her kids Portuguese. I told her the answer in one word: Now. Because you don't wait for the perfect time. You get ready now. That chat turned into a deeper reflection on those seasons when nothing seems to be happening—but you know something is around the corner. You may not know what or when, but there's something in your spirit whispering, “Get ready.” And I've lived that. Years before I made a major move to a new city, I started preparing. Not because I had all the details, but because I had a desire. I decluttered my life—physically, mentally, emotionally—so that when the moment came, I could move light, free, and fully ready. That's what this episode is about: Positioning yourself to meet opportunity—not with overwhelm—but with open arms.

Episode 197.) Superman (2025) Movie DiscussionHere's a breakdown courtesy of our AI overlords that was too good not to share!00:00:03 Resuming the Long Lost Heroes Podcast: A Conversation on Film Making00:01:12 A Conversation about Cinema Experiences and Movie Habits00:03:36 A Deep Dive into the Analysis of the Superman Movie00:13:22 A Deep Dive into the Art of Superhero Cinema and Its Musical Implications00:22:34 Positioning of the Fortress of Solitude and the Role of Robots in Superman: A New Perspective00:28:38 A Conversation about Dog Behavior and Character Design in Cinema00:29:52 A Deep Dive into the Character Development and Storytelling of Superman and Krypto00:39:39 Impact and Design of Superhero Films00:43:04 A Detailed Discussion on the Mechanics of Superman: A Conversation on the Continuity and Character Development00:52:23 A Detailed Discussion on Lois Lane and the Character Development00:58:19 Origin of Superman and Other Astrophysics01:11:11 A Detailed Discussion on Comic Book Characters and Their Portrayal in Media01:15:45 Plot and Character Development of Superman01:18:27 Mystery and Revelment of ' Bizarro' and 'Lex Lex'01:20:04 A Deep Dive into Superman's Speech and Character Development01:29:49 Themes, Narrative Structure, and Future Plans of the DC Universe01:36:52 Future Superhero Films and Character Development01:39:37 Future of Superhero Cinema and the Impact of DC and MarvelRemember to Subscribe on iTunesSubscribe on SpotifyPlease leave us a rating or review.

In this episode we are breaking down how we suggest to hold and support the bar overhead with your upper body. This includes what we consider supporting and best distributing the weight, versus muscling the weight and/or more so isolating certain areas of the body, with the actions and positions of the wrists, elbows, shoulders, and scapulas. Tune in to hear our perspectives on what are some debatable points of performance. Enjoy the show!

Frank Holland and the Investment Committee debate whether its time to trim exposure in some of the high-flying stocks like Nvidia.  Plus, the desk share their latest portfolio moves. And later, Josh Brown highlights another name in his “Best Stocks in the Market.” Investment Committee Disclosures

This week TJ and Sam discuss pros and cons of different defensive decisions you'll have to make for your team. This season, don't get caught without a process that allows you to identify the strength and weaknesses of your defense and knowing ahead of time where you'll need to invest more time.Show Notes:• Current trends• To pressure or not to pressure• What comes with pressuring the ball• Have a process that allows you to be great at what you do• Personnel factors• More pressure may equal more opportunities• 5 to the glass?• Why to send 5 to the glass• Winning the margin• Can't be in limbo• When to punt on it• Switch everything?• Double the post?• Inbounds Underneath Defense?• Forcing to a side?• Trap or under on ball screen D?• Transition D - press or sprint back?• 1 Type of closeout or personnel driven?• Positioning of backside helpSend us a Message. If you'd like us to reply, include your contact info.

Jake Knapp and John Zeratsky are the co-creators of the Design Sprint (the famous five-day product innovation process) and authors of the bestselling book Sprint. After decades of working with over 300 startups in the earliest stages, they discovered that most startups fail not because they can't build, but because they build the wrong thing. The very beginning of a startup is your highest-leverage moment, and most teams waste months or years by skipping a few critical early questions. Jake and John developed the Foundation Sprint to help startups validate ideas and compress months of work into just two days.What you'll learn:1. The step-by-step Foundation Sprint process that compresses three or four months of validation into two days—including templates you can use immediately2. Why differentiation is the #1 predictor of startup success (with the 2x2 framework that you can use with your team)3. The three fundamental questions every founder should answer before writing a line of code4. The “note and vote” technique that eliminates groupthink and gets honest answers from your colleagues5. The seven “magic lenses” for choosing between multiple product ideas6. The biggest mistake engineers make when building with AI tools7. The paradox of speed: why “building nothing first” can get you to product-market fit faster—Brought to you by:Brex—The banking solution for startups: https://www.brex.com/product/business-account?ref_code=bmk_dp_brand1H25_ln_new_fsParagon—Ship every SaaS integration your customers want: https://www.useparagon.com/lennyCoda—The all-in-one collaborative workspace: https://coda.io/lenny—Transcript: https://www.lennysnewsletter.com/p/the-foundation-sprint-jake-knapp-and-john-zeratsky—Where to find Jake Knapp:• X: https://twitter.com/jakek• LinkedIn: https://www.linkedin.com/in/jake-knapp/• Website: https://jakeknapp.com/—Where to find John Zeratsky:• X: https://twitter.com/jazer• LinkedIn: https://www.linkedin.com/in/johnzeratsky/• Website: https://johnzeratsky.com/—In this episode, we cover:(00:00) Introduction to Jake Knapp and John Zeratsky(04:41) Origins of the Design Sprint(11:06) The Foundation Sprint process(14:40) Phase one: The basics(16:57) Case study: Latchet(28:50) Phase two: Differentiation(36:24) The importance of differentiation(40:15) Thoughts on price differentiation(43:37) Case study: Mellow(46:04) Custom differentiators(49:30) The mini manifesto(52:02) Phase three: Approach to the project(54:50) Magic lenses activity(01:02:39) Prototyping and testing(01:10:00) Real-world examples and success stories(01:15:15) Motivation behind The Foundation Sprint(01:17:15) The outcome of the sprint: The founding hypothesis(01:19:28) The Design Sprint(01:28:19) The role of AI in prototyping(01:36:50) Final thoughts and resources—Referenced:• Introducing the Foundation Sprint: From the creators of the Design Sprint: https://www.lennysnewsletter.com/p/introducing-the-foundation-sprint• Making time for what matters | Jake Knapp and John Zeratsky (authors of Sprint and Make Time, co-founders of Character Capital): https://www.lennysnewsletter.com/p/making-time-for-what-matters-jake• Eli Blee-Goldman on LinkedIn: https://www.linkedin.com/in/eli-blee-goldman/• Character Capital: https://www.character.vc/• Character Labs: https://www.character.vc/labs• Etsy: https://www.etsy.com/• Shopify: https://www.shopify.com/• Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding): https://www.lennysnewsletter.com/p/naming-expert-david-placek• Sonos: https://www.sonos.com/• Vercel: https://vercel.com/• Windsurf: https://windsurf.com/• April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennysnewsletter.com/p/april-dunford-on-product-positioning• Positioning: https://www.lennysnewsletter.com/p/positioning• 10 things we know to be true: https://about.google/company-info/philosophy/• Gandalf: https://en.wikipedia.org/wiki/Gandalf• Frodo: https://en.wikipedia.org/wiki/Frodo_Baggins• Mordor: https://en.wikipedia.org/wiki/Mordor• 35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley: https://www.lennysnewsletter.com/p/35-years-of-product-design-wisdom-bob-baxley• The Primal Mark: How the Beginning Shapes the End in the Development of Creative Ideas: https://www.gsb.stanford.edu/faculty-research/publications/primal-mark-how-beginning-shapes-end-development-creative-ideas• Base44: https://base44.com/• Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo: https://www.lennysnewsletter.com/p/the-base44-bootstrapped-startup-success-story-maor-shlomo• Google Meet: https://meet.google.com/• Blue Bottle Coffee: https://bluebottlecoffee.com• Reclaim: https://reclaim.ai/• The official Foundation Sprint + Design Sprint template: https://www.character.vc/miro-template• Rippling: https://www.rippling.com/• Latchet: https://latchet.com/• Mellow: http://getmellow.com/• AxionOrbital: https://axionorbital.space/—Recommended books:• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-audiobook/dp/B019R2DQIY• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/Make-Time-Focus-Matters-Every/dp/0525572422• Click: How to Make What People Want: https://www.amazon.com/Click-Make-What-People-Want/dp/1668072114Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com