Podcasts about Positioning

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Best podcasts about Positioning

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Latest podcast episodes about Positioning

Warrior Within Men's Christian Podcast
Spiritual Warfare Frontline Positioning E257

Warrior Within Men's Christian Podcast

Play Episode Listen Later Oct 6, 2025 41:02


We continue the journey with the talks of Spiritual Warfare. This time our foot steps need to have positions because we are in the Frontlines. Many times what we think are the right steps and directions to chase turn out to be not God but what we think they should be. Our Sword and Shield steps matter. We need to be careful, the false teachings, movements, and ideologies become our step over Scripture.Bible Verses: 1 John 4:1-3; Colossians 2:6-11; Acts 13:4-12; Acts 19:13-16; Philippians 1:27-30----------------------------------------------------------------Top 20 list at Feedspot: ⁠⁠https://podcast.feedspot.com/christian_men_podcasts/⁠⁠E: warriorwithin.christianmanhood@gmail.com|TikTok: https://www.tiktok.com/@pastorwarriorwithinMerch Store: https://wwcm-podcast.printify.me/productsPayPal DONATIONS: https://www.paypal.com/donate/?hosted_button_id=KC3DTP8HM7DAEYouTube: https://www.youtube.com/@WarriorWithinMinistriesStudios-----------------------------------------------------Affiliated with Talitha Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://talitha.com/pastordido⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----------------------------------------------------Track: Jim Yosef - Samurai [NCS Release] Music provided by NoCopyrightSounds.Watch:Free Download / Stream:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://NCS.io/Samurai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Move The Ball™
Position to Be Picked — 5 Power Shifts for Job Seekers in Today's Market

Move The Ball™

Play Episode Listen Later Oct 6, 2025 16:26


In this episode of the Move the Ball podcast, host Jen Garrett breaks down five powerful shifts job seekers must make to stand out in today’s competitive market. Jen starts by unpacking the latest hiring trends—how AI, automation, leaner organizations, and brand visibility are changing the rules of the game—and then dives into the strategies that will set you apart. From replacing résumé spamming with strategic relationship building, to positioning yourself like a brand and leading before you’re even hired, Jen shares actionable moves that help you become the candidate decision-makers can’t overlook. Drawing on market insights, client success stories, and her Fortune 50 leadership experience, this episode gives you the playbook to position yourself to be picked—and to keep moving the ball forward in your career. Episode Highlights: Dominate Your Game Mindset - 0:20Jen sets the tone for the episode, encouraging listeners to differentiate their brand and move like an athlete, win like a CEO. Why Positioning Matters in Job Search - 3:34Jen discusses the changing job market, the impact of AI, and the importance of strategic positioning over traditional job search tactics. Stop Job Searching, Start Positioning - 5:30Jen explains the first key shift: moving from chasing job postings to proactively positioning yourself as an asset in the market. RESOURCES: GRAB a Copy of Dominate the Game on Amazon: https://amzn.to/43CzOD1 GRAB your Move the Ball: Mastering Your Unique Value Proposition Digital Workbook: https://bit.ly/masteringyourUVP GRAB your Move the Ball: Mastering Strategic Networking Digital Workbook: https://bit.ly/masteringnetworking ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK The Visibility Equation Part 1: The Positioning Shift: https://bit.ly/4mWlsE8 The Visibility Equation Part 2: The Proximity Playbook: https://bit.ly/3HEPa1l No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 Career Currency: Building a Digital Presence that Opens Executive Doors: https://bit.ly/4mcVH1l The Power Audit: Building the Right Personal Board of Directors: https://bit.ly/48ncYS6 Winning the Access Game: https://bit.ly/4nAeMfe IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Brand Shorthand
Kraft Heinz Splits Into Two Companies

Brand Shorthand

Play Episode Listen Later Oct 6, 2025 24:47


Kraft Heinz announced on September 2nd that they would be splitting into two separate companies. This split, occurring about a decade after the initial merger of Kraft and Heinz, will result in two new companies. One company will focus more on the global leader brands such as Heinz, Kraft Mac & Cheese, and Philadelphia, while the other will focus on North American food and beverage brands such as Lunchables, Oscar Mayer, and Capri Sun. Join the positioning duo for this week's episode to hear their thoughts on the Kraft Heinz separation.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Real Estate Excellence
Corey Hasting: Christie's International Real Estate First Coast

Real Estate Excellence

Play Episode Listen Later Oct 3, 2025 57:49


What bold move would you make if you knew your entire team's future was on the line? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie's International Real Estate First Coast. Corey opens up about the 18-month journey, the risks, the sleepless nights, and the why behind the move. He shares how he retained almost every agent through the shift, why brand power and growth potential drove his decision, and how Christie's global reach and tech innovation will elevate luxury real estate in Northeast Florida. If you've ever wondered how great leaders navigate risk, transition, and growth — this conversation will inspire you to think bigger. Don't forget to subscribe, share this episode with a colleague, and leave us a 5-star review to keep these powerful stories coming!   Highlights: 00:00 – 06:30 Corey's Bold Leap Launching Engel & Völkers at 27 Scaling to 5 offices and 138 agents Winning America's Cup “Shop of the Year” Early frustrations with tech & innovation Beginning the search for what's next 06:31 – 14:45 The Christie's Connection Why brand identity matters more than ever Retaining 137 of 138 agents through transition Exclusive territory expansion rights Breaking past Engel & Völkers growth limits Building the foundation for expansion 14:46 – 21:59 Elevating Luxury in Northeast Florida Dominating high-end listings Christie's auction house credibility Positioning in global feeder markets Networking with billion-dollar brokerages Recruiting luxury-focused agents 22:00 – 30:15 Innovation & Technology Shift Partnering with Luxury Presence websites Launching First Coast Luxury mobile app Revitalizing marketing with flexibility & variety SEO, pay-per-click, and seller visibility Why print marketing still matters 30:16 – 38:40 Growth, Expansion & Recruiting New HQ in Atlantic Beach Targeting St. Augustine & St. Simon's Island Recruiting with value vs. splits Why retention is the ultimate measure White-glove brokerage service model 38:41 – 57:48 Leadership, Culture & The Future Bringing Christie's CEO & leadership to Florida Building a one-vision, one-culture region Systems that create more time for agents Supporting top producers to break ceilings Taking First Coast “to the moon”   Quotes: “There's no such thing as a perfect brokerage — it's about finding what you're missing and who solves that problem.” – Corey Hasting “If you're not growing, you're dying — in business and in life.” – Corey Hasting “Our job is to make agents two places at once by creating more time for them to do what they do best.” – Corey Hasting “We're not making this move to stay the same. We're doing it to grow, to dominate luxury, and to take it to the moon.” – Corey Hasting   To contact Corey Hasting, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, Youtube, and LinkedIn.   Connect with Corey Hasting! Website: https://cirefc.com/agents/corey-hasting Instagram: https://www.instagram.com/corey_hasting Facebook: https://www.facebook.com/corey.hasting.3 YouTube: https://www.youtube.com/@CoreyHasting LinkedIn: https://www.linkedin.com/in/chasting/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #CoreyHasting #ChristiesInternational #LuxuryRealEstate #BrokerageGrowth #JacksonvilleBeach #StAugustineRealEstate #NortheastFlorida #BrokerageLeadership #RealEstatePodcast #RealEstateInnovation #RealEstateTechnology #AgentRecruiting #LuxuryHomes #BrokerageTransition #ChristiesFirstCoast #RealEstateExpansion #GlobalRealEstate #AgentSuccess #BillionDollarBrokerage

JUST Branding
S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin

JUST Branding

Play Episode Listen Later Oct 2, 2025 41:57


What if the key to standing out wasn't finding your niche… but attacking the norm? Learn more at https://justcreative.com/podcast In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script. You'll learn: Why most brand positioning fails to drive real impactHow to win by challenging category conventionsWhat CMOs and founders get wrong about brand-growth alignmentHow to put De-Positioning into practice in your own brand today Whether you're a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.

Aviation News Talk podcast
400 Starlink Internet for Pilots: Safety, Costs, and Future Tech with Sporty's Bret Koebbe

Aviation News Talk podcast

Play Episode Listen Later Oct 1, 2025 69:56


Max talks with Bret Koebbe, Vice President of Sporty's Pilot Shop, about how Starlink internet access is entering general aviation cockpits and what that means for pilots today and in the future. For decades, cockpit connectivity was mostly reserved for the airlines. Systems like Gogo provided limited bandwidth, required expensive antennas, and were impractical for piston aircraft. GA pilots relied on ADS-B weather, portable receivers, or Iridium text messaging to stay connected. That landscape has shifted with the Starlink Mini, a portable satellite dish small enough to fit in a 182 or Cirrus, delivering broadband internet in flight.   Benefits for Pilots Bret outlines the legitimate safety advantages. Pilots can text family or FBOs, update arrival times, and share real-time position updates. More importantly, Starlink could enable widespread filing of PIREPs directly from an iPad, improving weather data for all. Weather cameras, now integrated into ForeFlight, could become accessible in flight, offering pilots actual visual conditions instead of relying solely on METARs or AWOS reports. Risks and Distractions But Starlink also poses serious distraction risks. Bret shares a personal story: during a family trip, he streamed an NFL game mid-flight, only to realize within seconds how dangerously it diverted his attention. He immediately shut it off, but the experience was a powerful reminder of how alluring the technology is. Max underscores that the NTSB lists distractions as a top factor in loss-of-control accidents, and Starlink could easily become an “attractive nuisance” in cockpits. Cost and Service Plans Starlink Mini hardware is about $499, and the Local Priority plan runs $65/month for 50 GB, sufficient for most piston pilots. For corporate pilots and jets, the Global Priority plan at $250/month supports higher speeds and offshore operations. Bret explains the differences in speed limitations (350 mph for Local Priority vs 550 mph for Global Priority) and how to choose based on aircraft type and mission. Mounting and Power Solutions Because Starlink Mini lacks an internal battery, powering it is key. Bret recommends Sporty's Flight Gear Max Battery, capable of outputting 140 watts via USB-C, giving about three hours of Starlink runtime. For longer flights, higher-capacity solutions exist. Mounting options include suction cup mounts for rear windows (ideal in high-wing Cessnas and Cirrus aircraft) or side-window solutions in low-wing and corporate jets. Positioning is critical—blocking the dish with wings can cause dropouts. Practical Tips Bret offers pilot-tested tips: Create a custom iPad Focus Mode that blocks notifications except for critical texts when ForeFlight is open. Establish SOPs—use Starlink only in cruise and disconnect before descent. Enable Low Data Mode on devices to prevent iCloud or app background syncing from eating up gigabytes. Don't rely on Starlink radar or traffic feeds, which have even more latency than ADS-B. The Future of Connected Cockpits Looking ahead, Bret sees huge potential. Automatic turbulence reporting from onboard sensors could update in real time if aircraft have internet connections. Engine monitor data could be streamed to ground support for diagnostics, offering pilots in-flight decision support. Eventually, Starlink-enabled cockpits could complement FAA datalink systems like CPDLC, streamlining communication and safety services. Final Thoughts This milestone Episode 400 illustrates how cockpit technology continues to evolve rapidly. Affordable internet access brings new possibilities for safety, convenience, and passenger comfort, but it also requires disciplined use to prevent dangerous distractions. As Bret and Max agree, the future of aviation will be defined by how responsibly pilots integrate these new tools. Whether you fly a piston single, a turboprop, or a corporate jet, Starlink is likely to shape your cockpit experience in the coming years. This episode gives pilots the knowledge to make informed decisions as they consider adopting Starlink for their aircraft. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. Lightspeed Delta Zulu Headset $1299 NEW – Lightspeed Zulu 4 Headset $1099 Lightspeed Zulu 3 Headset $949Lightspeed Sierra Headset $749 My Review on the Lightspeed Delta Zulu Send us your feedback or comments via email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. News Stories Man Sentenced to Prison for Crashing Drone Into Firefighting Plane Proposed rules would give drones right of way under 400 feet AGL No Age Cutoffs With New Insurance Model Sling Pilot Academy Announces Rollout of Flight Training AI NTSB Final Report: Cirrus Design Corp SR22 C150 crashes after student fails to relinquish the controls Bristell B23 Receives FAA Type Certification Man landed private plane at Navy base twice Mentioned on the Show Buy Max Trescott's G3000 Book Call 800-247-6553 Lightspeed Delta Zulu Headset Giveaway NTSB News Talk Podcast UAV News Talk Podcast Rotary Wing Show Podcast Buy ForeFlight Sentry ADS-B Receiver Buy Starlink Mini, Battery, and Mounting Solutions Free Index to the first 282 episodes of Aviation New Talk So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.

Money Tree Investing
Your Financial Advisor Hates This Bull Market

Money Tree Investing

Play Episode Listen Later Oct 1, 2025 45:49


Your financial advisor hates this bull market! Find out what it is as we talk the recent market conditions as well as the potential upcoming government shutdown, noting that while shutdowns once spooked markets, investors have become largely desensitized as they rarely have major lasting effects outside of government employees and contractors. Shutdowns have historically been used as political tools, sometimes causing GDP drag and reputational costs, but now often register as background noise. We also chat about seasonal and cyclical inflection points—like quarter-ends, tax-loss selling, and earnings season—that can drive short-term volatility. It's important to keep your perspective, recognizing political drama as a “circus,” and instead focusing on underlying market cycles. Today we discuss... Government shutdowns used to trigger fear in markets but now typically cause little more than short-term noise. Politicians increasingly use shutdowns as leverage tools in budget negotiations rather than genuine fiscal concerns. Past shutdowns have shown temporary GDP drag but very little lasting structural harm to markets. Markets tend to quickly recover after shutdown drama fades, reinforcing investor desensitization. The real drivers of volatility now are cyclical factors like quarter-end portfolio adjustments and tax-loss harvesting. Earnings season consistently creates inflection points for markets, often outweighing political headlines. Seasonal forces can exaggerate short-term market swings, particularly in September and October. Positioning between defensive stocks and growth stocks is more critical for risk management than reacting to shutdown fears. Broader global market trends often matter more than U.S. political events. U.S. small-cap stocks have underperformed compared to large caps and international equities, reflecting structural weaknesses. Investors should focus on long-term positioning rather than reacting to short-lived shutdown volatility. Shutdowns reveal the widening gap between political theater and actual economic fundamentals. Short-term market noise from shutdowns can actually create opportunities for disciplined investors. Shutdowns are best understood as temporary disruptions, not trend-defining events.   Today's Panelists: Kirk Chisholm | Innovative Wealth Douglas Heagren | Mergent College Advisors Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/your-financial-advisor-hates-751 

Big Law Life
#92: What to Do When the Work Dries Up - Responding to Enforcement & Regulatory Downturns in BigLaw

Big Law Life

Play Episode Listen Later Oct 1, 2025 16:31


If you have built your BigLaw career around a thriving regulatory or enforcement practice, you know how difficult it can be for you and your practice when that work suddenly isn't there. One month you are buried in nvestigations motivated by government inquiries or merger reviews, and the next your phone goes quiet because enforcement priorities shifted, agency budgets got cut, or a new administration has redirected resources. It is unsettling, especially when your brand, reputation and and client base are tied to that flow of work. In this episode, I walk through the reality of what it can feel like and what to do when your once-busy enforcement and regulatory practice slows. I share how to distinguish between cyclical downturns and structural changes that reshape a practice like this long term, and share some specific examples across areas such as FCPA, antitrust, and privacy to illustrate how BigLaw attorneys can pivot effectively. I also outline practical steps to stay visible with clients as well as inside your firm so that even when the billable work is not there, your value and future opportunities are. At a Glance: 00:00 Introduction need to navigate BigLaw downturns in regulatory and enforcement work 01:20 When busy practices suddenly dry up: regulatory shifts and enforcement changes 02:14 How external forces such as politics, budgets, and agency leadership reshape your practice overnight 03:03 Early warning signs that your work is slowing down in these areas 03:37 The emotional impact: anxiety, uncertainty, and fear of career derailment 04:08 Diagnosing cyclical vs. structural downturns with concrete indicators 05:16 Why this distinction matters for your long-term career strategy 05:39 Examples of temporary pivots that kept practices alive (FCPA, antitrust, GDPR, privacy) 07:04 How lawyers can broaden their practices to adapt to structural changes 08:08 The importance of proactive client communication, including with “good news” updates 09:37 What to do when billable hours stall: seeking work across departments and staying visible 10:41 Positioning yourself as a thought leader through articles, CLEs, and conferences 11:29 Documenting outreach, cross-practice contributions, and client loyalty for firm leadership 12:21 Demonstrating cross-practice value: aligning with busier groups inside your firm 13:30 How client loyalty and referrals strengthen your standing even in slow periods 13:58 Reframing your practice to be less narrowly defined by one enforcement area 14:27 How one partner survived cuts by documenting value and broadening expertise 15:16 Long-game mindset: showing your firm that you are indispensable beyond billable hours Rate, Review, & Follow on Apple Podcasts & Spotify Do you enjoy listening to Big Law Life?  Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.  For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast here!  For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? Here are ways to reach out to her: www.lauraterrell.com  laura@lauraterrell.com   LinkedIn: https://www.linkedin.com/in/lauralterrell/  Instagram: https://www.instagram.com/lauraterrellcoaching/  Show notes: https://www.lauraterrell.com/podcast

Daily Stock Picks

August and September were super successful. I can't believe how strong both months were. Is there a pullback in October? If so - have your watch list ready for opportunities. October seasonally for the past few years has been the time to buy. FULL EPISODE AT DAILYSTOCKPICK.SUBSTACK.COM Here are the links to all the sales: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Trendspider and use the charting tool I do to find when to enter and exit trades. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Building the Premier Accounting Firm
Get More Clients Using Your Google My Business Profile w/ James Donovan

Building the Premier Accounting Firm

Play Episode Listen Later Oct 1, 2025 44:51


Roger Knecht and Nine-Two Media founder James Donovan discuss powerful marketing strategies for accounting firms, from optimizing online visibility with SEO and Google Business Profiles to positioning yourself as an authority, on the latest episode of Building the Premier Accounting Firm. Join us to learn practical steps to attract clients, improve sales conversations, and scale your business beyond referrals, all while maintaining a flexible lifestyle. In This Episode: 00:00 Welcome and Guest Introduction 02:08 The Importance of Writing a Book 04:53 Transitioning to Outsourced Marketing 07:07 Unlocking SEO for Your Firm 11:10 Leveraging Google Business Listings 14:47 Consistency of Information 17:46 Local Service Ads and Content 21:46 Positioning as an Authority 27:27 Leveraging LinkedIn for Growth 30:10 Marketing and Sales Struggles 33:04 Value of Mastermind Groups 36:40 Living and Working Remotely 38:41 Key Takeaways and Final Advice 43:20 Outro and Resources Key Takeaways: Establish authority and increase trust by publishing a book and consistently providing valuable content. Optimize your online presence with Search Engine Optimization (SEO) and a complete Google Business Profile to be found by prospective clients. Leverage Local Service Ads for highly qualified, pay-per-call leads, especially in less competitive accounting markets. Refine your sales approach by asking discovery questions, focusing on client outcomes rather than technical processes. Join a mastermind group to gain mentorship, avoid common business pitfalls, and contribute to a supportive community. Featured Quotes: “If this is how good their free stuff is, what is their paid stuff going to look like?” — James Donovan “You want to speak of the what's and the whys and have them pay you for the how.” — Roger Knecht “You get to determine the narrative of your message.” — James Donovan Behind the Story: This episode delves into the practical side of marketing for accounting firms, moving beyond the traditional reliance on referrals. Donovan, an expert in helping accountants attract their ideal clients, shares insights from his newly published book, “Book Solid.”  Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Our offer is as follows: Helping firms offering Fractional CFO/Tax Plans generate exclusive leads & qualify those leads for quality appointments. We charge a flat fee of $2k/m, and conservatively generate 8-12 leads per account on a monthly basis.    https://ninetwomedia.com/linkedinagreement-2108   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Fitt Insider
308. Brian Keller, Co-Founder and CEO of Rorra

Fitt Insider

Play Episode Listen Later Sep 30, 2025 33:13


Today, I'm joined by Brian Keller, co-founder and CEO of Rorra.    Prioritizing design excellence, Rorra sells user-friendly water filters that deliver cleaner, safer drinking and bathing water — backed by NSF testing and transparent performance reports.   In this episode, we discuss building trust in the water filtration category.   We also cover:   Design and UX philosophy Direct-to-consumer vs. retail strategy Educating consumers without scare tactics   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Rorra's Website: https://rorra.com/  Rorra's Instagram: https://www.instagram.com/rorrawater/  Rorra's X: https://x.com/rorrawater  Rorra's Facebook: https://www.facebook.com/rorrawater    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:25) Brian's background and founding story behind Rorra  (02:30) Researching existing water filtration options and market gaps  (05:15) Product development challenges and manufacturing in stainless steel  (07:15) Building business model and raising capital pre-product  (09:35) Design philosophy and user experience considerations  (11:30) Consumer education and "What's in Your Water" platform  (14:10) Messaging strategy around microplastics and forever chemicals  (16:20) Positioning as health and wellness vs. kitchen appliance  (18:15) Customer segmentation from biohackers to new mothers  (20:15) Partnership strategy with health and wellness influencers  (23:20) Direct-to-consumer vs. retail distribution considerations  (25:40) Filter replacement strategy and subscription model  (28:10) Future product roadmap and staying focused on water  (30:35) Long-term vision as trusted water quality information source  (31:05) Conclusion  

Align with Alora
229. The Power of Positioning: How Emily Doubled Her Prices and Hit Six Figures

Align with Alora

Play Episode Listen Later Sep 30, 2025 26:58 Transcription Available


In this episode of The Wedding Atelier Podcast, Alora sits down with alumni Emily R to unpack her six-figure transformation.Emily once struggled to book weddings at $2,400, even after multiple rebrands that failed to attract the high-end clients she had dreamed of. Fast forward to today—Emily confidently charges $7,000+, books only one or two weddings a month, and recently crossed the $100K mark in her business.Her story is even more powerful given the timing: while navigating the NICU with her newborn, Emily booked three clients back-to-back using strategies she learned inside Wedding Atelier.You'll hear:Why rebranding alone doesn't lead to premium bookingsThe mindset and sales shifts that helped Emily land her highest packagesHow she balanced building a profitable photography business with motherhoodThe exact turning points that allowed her to step into her CEO eraIf you've tried “everything” and still feel stuck attracting budget clients, this episode will show you what's really possible when you have the right strategy and support.

The Successful Bookkeeper Podcast
EP493: Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 1

The Successful Bookkeeper Podcast

Play Episode Listen Later Sep 30, 2025 24:05


"You should be distinct enough and positioned just a bit enough that people go, 'Oh, I am caring about the value they're gonna bring to me, to the point where I wanna double click.'” -Etinosa Agbonlahor Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, shares how pricing is about more than numbers. She explains why understanding your value and talking to clients is key to building a profitable bookkeeping business. In this interview, you'll learn: Why most bookkeepers underprice their services How client conversations uncover real value Ways to position yourself so price isn't the only factor To learn more about Etinosa, click here. Connect with Etinosa on LinkedIn. Learn more about Decision Alpha. Download your free Behavioral Pricing Playbook here. Timestamps 02:32 – Etinosa's career journey in finance & behavioral economics 04:57 – Why businesses leave 11% profit on the table 07:56 – The number one mistake in pricing: not talking to customers 11:12 – How bookkeepers often copy pricing from competitors 13:55 – Should you show prices on your website? 15:30 – Positioning: are you in the bazaar or the premium store? 19:02 – Differentiation through unique processes or systems 21:15 – Telling your story to build perceived value This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

Secrets To Abundant Living
Fed Rate Cuts Explained: Positioning for Opportunity in 2025

Secrets To Abundant Living

Play Episode Listen Later Sep 30, 2025 16:37


The Federal Reserve just announced its first interest rate cut in over a year, and investors everywhere are asking: What does this mean for the economy and for us? In this solo episode, Amy Sylvis breaks down the ripple effects of this 25-basis-point move, what it signals for the markets, how it impacts commercial real estate, and where opportunities may lie. From jobs data revisions to asset inflation, Amy provides practical insight into navigating uncertainty while staying positioned for resilient growth.Whether you're curious about the Fed's next steps, how institutional capital is moving, or why Class B apartments remain a strong play, this episode will give you clarity and confidence to keep building financial abundance.Connect with Amy Sylvis:https://www.linkedin.com/in/amysylvis/Contact Us:https://www.sylviscapital.comhttps://www.sylviscapital.com/webinar00:00 Intro01:01 Understanding the Federal Reserve's Rate Cut02:10 Impact on Commercial Real Estate03:23 Upcoming Training and Webinar04:20 Market Reactions and Future Projections05:32 Job Market and Economic Data10:03 Investment Strategies in Real Estate13:56 Conclusion and Final Thoughts16:05 Disclaimer and Financial Advice

The Motherhood Anthology Podcast: Photography Education for a Business You Love
Episode 145 - From $500 All-Inclusive to $4K: How Do I Build on This Success?: Hot Seat with Shannon Griffin

The Motherhood Anthology Podcast: Photography Education for a Business You Love

Play Episode Listen Later Sep 30, 2025 52:33


Brittany Barb went from charging $500 for shoot-and-burn sessions to making her first $4,000 sale by adding in-person viewing parties. Shannon Griffin offers advice on keeping this success going by talking about products earlier in the process and showing confidence when presenting options. Key Topics Covered: Creating memorable client experiences that naturally lead to higher sales Setting product expectations before the shoot, not after Positioning yourself as the expert who solves problems for busy clients Removing technical barriers that hold you back from offering premium products Building genuine connections instead of "selling" to make clients feel comfortable investing Connect with Shannon: https://www.shannongriffin.com, Connect with Brittany: https://www.brittanybarb.photography Join the e-mail list: ⁠⁠https://membership.themotherhoodanthology.com/membership-waitlist⁠⁠ Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

Zion Impact Ministries
Divine Positioning by Diligence for Harvest - Rev. Robin-Huws Barnes

Zion Impact Ministries

Play Episode Listen Later Sep 30, 2025 154:45


In this episode, we explore the principle of divine positioning through diligence—the wholehearted, careful effort that unlocks both spiritual and practical success. Diligence is more than hard work; it is persistence, consistency, excellence, and faith expressed in action. Drawing from scriptures like Proverbs 10:4, Hebrews 11:6, and 2 Peter 1:5-7, we uncover why every child of God must cultivate this quality to walk in purpose and seize kairos moments when they arise. From being faithful in private to ready in public, diligence shapes how we handle opportunities, steward resources, and align with God's timing. Discover why what you build with diligence lasts, and how this virtue positions you for harvest in every area of life.

IFN OnAir
From Alternative to Mainstream: Successfully Positioning Shariah Compliant Investment Management for the Next Generation

IFN OnAir

Play Episode Listen Later Sep 30, 2025 64:01


What are the value propositions of Islamic investment management, and what is driving the strategic development of the Islamic wealth economy? What trends are influencing the development of Islamic investment products in Southeast Asia? Has Islamic asset management been strategically positioned and promoted effectively, and what more could be done? We ask an experienced panel.Moderator:Ismitz Matthew De Alwis, Executive Director and CEO, Kenanga InvestorsPanelists:Mohamad Safri Shahul Hamid, CEO, International Islamic Liquidity Management CorporationMohammad Ashraf Md Radzi, Chief Executive, Lembaga Tabung Angkatan TenteraOliver Agha, Managing Partner, Agha & Co and Columnist, IFN (The Islamic Legal Opinion)Shahariah Shaharudin, President, Saturna MalaysiaSharifatul Hanizah Said Ali, Executive Director, Islamic Capital Market Development, Securities Commission Malaysia

the Hello Hair Pro podcast
Staff Retention Secrets: How to Keep Stylists for 5–10 Years [EP:212]

the Hello Hair Pro podcast

Play Episode Listen Later Sep 29, 2025 46:36 Transcription Available


Send us a textIn this episode, Todd and Jen tackle one of the biggest challenges salon owners face: staff retention. Instead of relying on non-compete agreements or fear-based policies, they share practical, proven strategies for building a culture where stylists genuinely want to stay. From career growth opportunities to education, mentorship, and financial transparency, you'll hear exactly what's worked at Hello Hair Co.—and how you can apply it in your own salon.What you'll learn:Retention starts with culture and leadership, not contractsDefine retention success as 5–10 years with your teamStylists leave when they see no path for growth or opportunityOne-on-one mentorship unlocks motivation and hidden talentsEducation should be baked into your salon's daily cultureInvest in peer-led classes, curated outside educators, and team outingsCelebrate staff growth beyond KPIs—focus on human valueTransparency around money builds trust and loyaltyRecruiting requires adapting to what new grads want todayFreedom doesn't have to mean isolation—community mattersEpisode Timestamps[00:00] – Introduction + why non-competes fail[00:02] – Opening takes: profit myths & favorite styles from the past[00:07] – Strangest client requests we've ever had[00:12] – Defining staff retention: why 5–10 years is the goal[00:15] – Why stylists leave: lack of growth and opportunity[00:18] – How to create real growth paths inside your salon[00:20] – Battling the “booth rental is the only path” mindset[00:23] – One-on-ones & individualized goal-setting[00:25] – Spotting hidden talents and pushing people into growth[00:28] – Why levels and titles don't matter—price points do[00:30] – Making education part of your culture (daily + curated)[00:33] – Staff-led classes and peer-to-peer education[00:35] – Investing in outside educators (the right way)[00:36] – Team outings via education + culture building[00:37] – Recognition and celebrating growth the right way[00:39] – Recruiting: what new grads actually want in 2025[00:42] – Why freedom turns into isolation for many stylists[00:43] – Positioning your salon as a growth environment[00:44] – Transparency around money and profit[00:46] – Closing thoughts Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Brand Shorthand
Sports Advertising Is In Season!

Brand Shorthand

Play Episode Listen Later Sep 29, 2025 31:45


Football season is upon us, and fans are gearing up to watch their favorite teams take the field! So, what does this mean for advertisers? Join Mark and Lorraine on this week's episode of the Brand Shorthand podcast to learn all about the benefits of advertising during sporting events, how tapping into an emotional environment with advertising can be effective for a brand, and things to consider for a strategy for sports advertising. The positioning duo also goes through a few examples of ads airing during the 2025/2026 football season, sharing their thoughts on whether these brands scored a touchdown or fumbled.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

DJ & PK
Austin Ainge: Utah Jazz are focused on the coming season, not draft positioning in 2026 & anything beyond

DJ & PK

Play Episode Listen Later Sep 29, 2025 22:49


Utah Jazz president of basketball operations Austin Ainge joined DJ & PK to talk about the Utah Jazz on their media day and address a number of topics about the franchise as they begin preparations for a new season.

Knoxville First Church Podcast
Ruth | Week 9 | v3:1-5 | Preparing and Positioning

Knoxville First Church Podcast

Play Episode Listen Later Sep 28, 2025


A deep study of the Old Testament Book of Ruth.

Practical Founders Podcast
#163: Anthony Pierri & Rob Kaminski of Fletch: Why All SaaS Founders Struggle with Positioning

Practical Founders Podcast

Play Episode Listen Later Sep 26, 2025 72:36


Anthony Pierri and Rob Kaminski are the co-founders of Fletch, a positioning strategy firm for B2B SaaS companies. They started Fletch after observing that most founders often confuse positioning with copywriting and marketing, and built their business by helping SaaS leaders make the tough, strategic choices about who they serve and how they win. Over the last three years, Anthony and Rob have collaborated with over 400 SaaS companies, ranging from early-stage startups to rapidly growing companies. Fletch helps founders and B2B SaaS leaders clarify their positioning, sharpen their messaging, and translate strategy into effective homepage design. In our practical discussion, they help founders see that positioning is a business strategy, not copywriting, which forces clarity and tradeoffs to improve execution. They share why founders must (eventually) choose one clear path to scale efficiently and why bootstrapped SaaS leaders often make sharper bets than VC-backed peers. Key Takeaways Positioning = Strategy: Positioning is a founder/CEO choice, not copywriting or branding. Almost Universal Problem: Most B2B SaaS founders struggle with positioning clarity. Anchors Drive Focus: Use category, use case, or alternative as clear positioning anchors. Bootstrappers Move Faster: Limited capital forces clarity that VC-backed companies delay. Execution Takes Time: Positioning decisions are quick, but discipline drives results. Homepage Test: Your homepage clearly reveals whether positioning is working or not. This Interview Is Perfect For SaaS founders stuck at $1M–$10M ARR growth plateaus Bootstrapped operators needing sharper messaging to scale Founders unclear about marketing vs positioning strategy B2B SaaS CEOs rethinking go-to-market focus Quote from Dave Yuan, founder of Tidemark Capital “There is a difference between bootstrappers and VC-funded startup founders in successfully positioning their startups. Bootstrappers are willing to see a narrow opportunity and tackle it with focus, because almost every market is big enough to sustain a $10 million company. “I don't care how narrow you get, the world's a big place. So even with a hyper-focused, verticalized niche, or use case play, there's plenty of money if you do it well and that's very appealing to bootstrappers. “Most VC-funded founders don't focus as well, which creates problems. But the founders who truly understand positioning and the idea that it can evolve over time, whether they're venture backed or not, they start with a very narrow practice to start and succeed as a leader. “ Links Anthony Pierri on LinkedIn Rob Kaminski on LinkedIn Fletch Website Podcast Sponsor – Cypress Growth Capital This podcast is sponsored by Cypress Growth Capital, an alternative to equity, royalty-based growth capital provides funding in exchange for a fixed percentage of your company's future monthly revenues. Learn more at https://www.cypressgrowthcapital.com/ The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

SpeakersU Podcast with James Taylor
The Portfolio Speaking Career – How to Build Multiple Revenue Streams as a Speaker #202

SpeakersU Podcast with James Taylor

Play Episode Listen Later Sep 26, 2025 35:25 Transcription Available


In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni unpack the power of building a portfolio speaking career. Too many speakers rely solely on keynotes, but the most resilient and profitable speaking businesses diversify their income streams. From workshops and retainers to books, advisory roles, online courses, and even AI-powered products, a portfolio approach helps you weather the feast-or-famine cycle of the industry. James shares how he applies Ray Dalio's “All Weather Portfolio” strategy to his speaking business, while Maria explains how to identify client problems and design solutions that add value beyond the keynote. Together, they highlight real-world examples of speakers generating millions through recurring services, and why thinking like an “expert with a product suite” is more powerful than being “just a speaker.” Whether you're an established speaker or just starting out, this episode will give you practical ideas to expand your offering, increase client loyalty, and future-proof your career.    

Palisade Radio
Michael Gentile: Gold is in a Sustainable Secular Bull Market | His Positioning

Palisade Radio

Play Episode Listen Later Sep 25, 2025 61:29


Stijn Schmitz welcomes Michael Gentile to the show. Michael Gentile is Strategic Investor & Co-Founder, Bastion Asset Management. With a background in finance and commodities, Gentile has developed a unique investment approach in the junior mining sector, combining value investing principles with a contrarian perspective. Gentile's investment strategy is rooted in identifying inefficient market opportunities, particularly in junior resource stocks. He focuses on companies with potential to become mines, looking for key attributes such as grade, scale, infrastructure, and management ownership. His approach involves making initial small investments (around 1% of capital) in companies with promising geological prospects, with the potential to increase stakes as companies demonstrate successful execution. The investor sees the current commodity cycle, particularly in gold, as being in its early stages. He believes we are entering a period of monetary devaluation, drawing parallels to the 1970s economic environment. Gentile argues that the unprecedented levels of government debt and the challenges of managing interest rates create a favorable backdrop for gold and other hard assets. His due diligence process is comprehensive, examining factors like drilling efficiency, management ownership, and jurisdictional risks. Unlike many investors, he prefers 100% ownership of projects and is cautious about joint ventures or royalty companies. Gentile looks for companies with the potential to become significant producers, focusing on the valuation and future potential of investments. Gentile's investment philosophy emphasizes long-term thinking, often holding investments for 3-10 years and looking for opportunities where he can potentially make 20-50 times his initial investment. He is currently most bullish on gold, with secondary interest in copper and a watchful eye on oil. As part of his commitment to sharing knowledge, Gentile is planning a European road show in October, bringing six of his key mining investments to meet potential investors across five cities, offering insights into his investment approach and the junior mining sector.

FrumFWD
Sales Advice That Will Change How You Sell Forever | EP 17 ft. Michael Kleinfeld

FrumFWD

Play Episode Listen Later Sep 25, 2025 44:49


On this episode of The YM Show, I sit down with my good buddy Michael Kleinfeld, a top performer in B2B sales. We get super practical about how he actually wins contracts—from the first cold call, to follow-ups, to proposals—and how you can apply the same frameworks in any industry.If you're in sales (or you're a founder doing sales yourself), this episode is a cheat-sheet: the ins & outs, do's & don'ts, misconceptions, and yes—the occasional “scheme” to watch for—so you can close more cleanly and build long-term relationships.

Simply Trade
Storytelling Your Way Through Trade Compliance

Simply Trade

Play Episode Listen Later Sep 25, 2025 30:03


Hosts: Lalo Solorzano & Andy Shiles Guest: Belinda Sissom, MBA, LCB – LinkedIn Published: September 25, 2025 Length: ~41 minutes Presented by: Global Training Center

Politely Pushy with Eric Chemi
Meet the Tool Helping Companies Analyze Positioning Across AI Platforms

Politely Pushy with Eric Chemi

Play Episode Listen Later Sep 25, 2025 36:36


Introducing Audit*E, a tool that evaluates company presence and content performance across eight major AI platforms, including Claude, ChatGPT, Gemini, Grok, Meta AI, Mistral, and DeepSeek.In this special episode of Politely Pushy, Bospar Principal Curtis Sparrer and Freshwater Creative Founder Jennifer Devine discuss a critical challenge businesses face today with the influence of AI-powered search engines. Tune in to learn how Audit*E addresses this challenge, differs from traditional SEO tools, and provides a modern brand management solution.

Engineering Matters
#345 Pinpoint Precision in Space Positioning

Engineering Matters

Play Episode Listen Later Sep 25, 2025 39:19


When launching a satellite into orbit, getting the positioning right is of paramount importance. As humanity sends more satellites into space, the vast space above our heads has become hazardously busy. State-of-the-art positioning technology has helped to counter this problem, with existing systems able to track the location of satellites to an accuracy of metres.... The post #345 Pinpoint Precision in Space Positioning first appeared on Engineering Matters.

Speak like a CEO
300: The Power of Saying “I'm Not That” – The Positioning Strategist . Laura Ries

Speak like a CEO

Play Episode Listen Later Sep 25, 2025 50:40


Have you ever struggled to explain what you do, or find it hard to cut through? And no, it's not about refining your elevator pitch or polishing your LinkedIn bio. It's about making one crucial decision: what are you not?Because in a noisy world, people don't remember nuance. They remember contrast.Global brand and positioning strategist Laura Ries argues that the clearest way to stand out as a leader or a company is to pick the right fight. Not out of anger. Out of clarity.She's spent decades advising global brands. In her new book Pick the Right Fight, she shows why finding your strategic enemy might be the smartest move you ever make.She breaks it down:-Why people don't buy “better” – they buy “different”-How to become instantly memorable by positioning against something-Why trying to “stay open” often keeps you invisible- And how even something as small as a color, a word, or a tagline can anchor your entire presence.This isn't theory. It's about being findable in a world that forgets you in seconds.You'll leave this episode asking a powerful question:What am I not – and what fight am I really here for?Timestamps00:18 The Power of Strategic Enemies02:12 Visual Branding & Positioning08:53 Brand Focus & Differentiation (Subaru, Tesla, Liquid Death)14:44 Personal Branding & Authenticity24:44 Reflecting on a Legacy25:16 The Evolution of Advertising and Positioning28:45 Modern Branding Challenges and Strategies48:13 Brand Extensions, Pivots & Case Studies

Palisade Radio
Jeff Phillips: Positioning For The Commodities Super-Cycle | Gold, Copper, Uranium & More

Palisade Radio

Play Episode Listen Later Sep 24, 2025 45:47


Stijn Schmitz welcomes Jeff Phillips to the show. Jeff Phillips is Private Investor & President, Global Market Development. Phillips discusses his extensive experience in the natural resource market, having witnessed three bull markets over his 30-year career. He believes the current market may be entering a significant commodity super cycle driven by multiple factors, including currency devaluation, under-investment in resource exploration, and geopolitical shifts toward securing strategic mineral supplies. Phillips emphasizes two critical criteria when investing in junior mining companies: structure and people. He looks for companies where management owns a significant portion of shares and has a proven track record of success. The ideal investment, in his view, involves well-structured companies with experienced leadership who have previously built or sold successful ventures. His investment strategy focuses on commodities like gold, silver, copper, uranium, and rare earth elements. Phillips is particularly interested in jurisdictions like North America and parts of South America, avoiding regions with high political risk. He sees emerging trends of tech companies and governments increasingly investing in mineral supply chains, which he believes will drive the resource super cycle. Phillips cautions that the junior mining sector is extremely high-risk and not suitable for most investors. He recommends a disciplined approach, including maintaining a focused portfolio of 8-14 carefully selected positions and seeking advice from experienced professionals. His investment philosophy centers on finding companies with potential to develop tier-one assets and create meaningful value. The interview highlights Phillips' belief that successful speculation in the junior mining space requires understanding company structure, management quality, and geological potential. He advises investors to conduct thorough research, seek expert guidance, and remember the industry adage: "The best way to make a small fortune in the junior mining sector is to start with a large fortune."

TD Ameritrade Network
Defensive Positioning in Consumer Sentiment Shift, U.S. & Europe Divergence Widens

TD Ameritrade Network

Play Episode Listen Later Sep 24, 2025 6:54


Charles Schwab's Liz Ann Sonders gives investors a peek behind the curtain when it comes to consumer sentiment. She explains how a divergence between tariff-impacted purchases to non-tariff-impacted goods show a shift in caution toward the economy. Liz Ann also makes comparisons to frothy markets seen in 2021 with a rise in meme stocks and non-profitable tech companies. Michelle Gibley turns to the international front and explains how a weakening U.S. dollar contributes to outperformance in stocks abroad.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Chain of Learning: Empowering Continuous Improvement Change Leaders
BONUS | Build Influence and Get Buy-in: Elevating the Positioning, ROI, and Value of Lean and Continuous Improvement [with Betsy Jordyn]

Chain of Learning: Empowering Continuous Improvement Change Leaders

Play Episode Listen Later Sep 24, 2025 59:40


What do people in other functions at your organization think lean is all about?For many—in HR, OD, Finance, or operations—the answer is simple: process improvement, efficiency, waste elimination. And while those are pieces of the puzzle, they miss the bigger picture.Too often, continuous improvement and operational excellence teams get pigeonholed as “process people,” making it hard to gain traction or build the partnerships needed for real transformation.But lean isn't just about processes—it's about people. It's a strategy for developing leaders, engaging employees, and creating lasting change.If you're struggling to get leadership buy-in for lean or continuous improvement, the problem likely isn't the results you deliver. It's how you're positioning the value of lean and your role as a change leader.That's why I teamed up with my friend and business positioning and branding expert Betsy Jordyn for a special bonus episode.Together, we explore one of the biggest challenges you face as a lean and CI professional: how to position and frame your work so others see its true impact.YOU'LL LEARN:Why lean consultants – both internal and external – struggle with positioningHow to talk about what you do in language executives care aboutWhy people and learning matter more than toolsHow to connect leadership behaviors to measurable business resultsAnd why influence skills are just as important as technical expertiseWhether you're an internal or external consultant, this conversation will help you reframe your work in ways that create greater traction and impact.ABOUT MY GUEST:Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world.IMPORTANT LINKS:Full episode show notes: https://kbjanderson.com/roi-strategic-positioning-lean-consultants/ Watch this bonus episode on YouTube: https://youtu.be/kgCbr2Os3nA Connect with Betsy Jordyn: linkedin.com/in/betsy-jordynListen to my conversation with Betsy Jordyn on Consulting Matters podcast: The ROI of Elevating Your Strategic Positioning & MessagingCheck out my website for resources and working together: KBJAnderson.comFollow me on LinkedIn: linkedin.com/in/kbjanderson Learn about my Japan Leadership Experience program: kbjanderson.com/JapanTrip Download my KATALYST™ Change Leader Self-Assessment: KBJAnderson.com/katalyst TIMESTAMPS:01:00 – The challenge: how lean is misunderstood as process improvement04:00 – Why “lean” became associated with tools in the West07:30 – The “paint story”: respect for people in action at Toyota10:00 – Demystifying jargon like gemba and focusing on “going to see”12:00 – Creating conditions for frontline problem-solving15:00 – Respect for people = holding precious what it means to be human19:00 – Don't lead with methodology: framing problems leaders care about22:00 – From tools to transformation: shaping client expectations24:00 – Linking behavior change to ROI and business results25:00 – The Katalyst™ model: building influence and communication skills27:00 – Why executives aren't always on board—and how to change that33:00 – Silos among OD, HR, L&D, and lean consultants36:00 – Building cross-disciplinary partnerships for culture change41:00 – Positioning tips: language, boundaries, and when to reveal methods42:00 – Pairing technical expertise with influence for greater impact46:00 – Trojan-horsing people-centered leadership through process work48:00 – Quantifying value: behaviors, KPIs, and ROI54:00 – Wrap-up: The path forward for lean consultants

Fitt Insider
307. Marc Hermann, Founder and CEO of Everlab

Fitt Insider

Play Episode Listen Later Sep 23, 2025 41:40


Today, I'm joined by Marc Hermann, founder and CEO of Everlab.  Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness. In this episode, we discuss the future of longevity medicine. We also cover: Building in Australia's regulatory environment vs. the US Designing a personalized member journey Bridging wellness with traditional care Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Everlab's Website: everlab.com.au    Everlab's Instagram: https://www.instagram.com/everlab_health/ Everlab's Twitter: https://x.com/everlab_health Everylab's Linkedin: https://au.linkedin.com/company/everlab-health    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:35) Marc's background and Everlab's preventive health platform (02:25) Building in Australia's regulatory environment vs. the US market  (05:50) Differentiating from existing preventive health solutions  (08:45) Accessing 30 years of scattered Australian healthcare data  (11:55) The comprehensive member journey and diagnostic process  (16:25) Positioning as medical service vs longevity clinic (21:10) Business model evolution from direct-pay to B2B and insurance  (25:40) Defining longevity medicine and preventive healthcare  (28:05) Physical clinic expansion strategy and hybrid model  (32:35) International expansion considerations and regulatory challenges  (35:50) Avoiding healthcare data silos and maintaining patient data ownership (37:55) Technology focus and using seed funding for platform development  (40:05) Conclusion  

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
8 Questions That Will Change Your Business: How to Build A Real Market-Centric Business

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Play Episode Listen Later Sep 22, 2025 35:40


In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey share a proven framework for building a market-centric brand that resonates deeply with customers. Drawing on insights from marketing expert Perry Belcher, they outline eight fundamental questions every entrepreneur should answer to create a business that inspires trust, loyalty, and long-term growth.From redefining which business you are truly in, to understanding customer fears, values, and dreams, this conversation provides a structured roadmap for developing stronger branding, customer relationships, and operational focus. They also cover practical strategies for differentiating your company, communicating a compelling vision to your team, and creating partnerships that extend value beyond your core services.Whether you are just starting your cleaning business or looking to scale, this episode equips you with the clarity and direction to build a brand that dominates your market.

Jessie’s Place Podcast
Power of Positioning

Jessie’s Place Podcast

Play Episode Listen Later Sep 22, 2025 24:28


Your pitch opens the door. Your story builds connection. But your positioning? That's what keeps you in the room long after you've left.In this episode of Jessie's Place Podcast, Jessie breaks down the power of positioning, how you shape the way people see you, remember you, and choose to work with you. She shares her own journey as a newer real estate agent, from blending in and struggling to find her lane, to stepping into clarity and confidence that allowed her business to grow.You'll learn:What positioning really is (and why it matters in business + life)The 3 pillars of positioning: clarity, consistency, and confidence. How shifting your positioning attracts opportunities instead of chasing them.Real stories from Jessie's own business journey to inspire your next move.If you've ever felt overlooked, undervalued, or unsure how to stand out, this episode will empower you to claim your space and show up in a way that magnetizes the right people and opportunities.Because positioning isn't about becoming someone new. It's about amplifying who you already are.

Media Voices Podcast
People Inc.'s Neil Vogel on positioning for success in a complicated AI era

Media Voices Podcast

Play Episode Listen Later Sep 22, 2025 35:55


In this episode of The Publisher Podcast, People Inc. CEO Neil Vogel talks about the power of print - as long as you're not sentimental about scale - how advertising is very much alive, and why Google is 'the worst guy' when it comes to publishers and AI. He also discusses the rebranding from Dotdash Meredith and why it's important to have a name which resonates with human experiences.   This episode is produced in partnership with FIPP, who are 100 years old this year. With only 25 tickets remaining, this is the final opportunity to secure your place at the FIPP World Media Congress 2025 – the premier global event bringing together the foremost leaders, innovators, and strategists from across the international media landscape. Read the write-up of this interview over on voices.media or by signing up to our weekly newsletter.

Brand Shorthand
Multi-Channel Marketing (feat. Tony Bell)

Brand Shorthand

Play Episode Listen Later Sep 22, 2025 25:15 Transcription Available


On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind choosing which channels are right for a client, and the key steps that go into implementing a multi-channel marketing campaign.Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Reinventing U
Episode 17: Restorative Resistance with Rich Reddick

Reinventing U

Play Episode Listen Later Sep 22, 2025 60:44 Transcription Available


On this episode of Reinventing U, hear from Dr. Richard J. Reddick, Senior Vice Provost and Dean of the Undergraduate College and Distinguished Service Professor in Educational Leadership and Policy at The University of Texas at Austin. Dr. Reddick's book Restorative Resistance in Higher Education: Leading in an Era of Racial Awakening and Reckoning (Harvard Education Press, 2023) shares the wisdom he has gained from over three decades of work on diversity, equity, and inclusion in educational settings. Positioning college campuses as “crucibles for social change,” Dr. Reddick challenges all of us to rethink how we show up as leaders, engaging all members of the university community in the task of creating more equitable learning environments while prioritizing joy, rest, and other restorative acts.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How To Find and Keep the Right People to Scale Your Agency with Dan Salganik | Ep #838

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 21, 2025 27:22


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is hiring one of the biggest challenges you've faced when it comes to running your agency? How do you sift through hundreds of applications when most don't even read the job description? Today's featured guest opens up about the realities of building a team, the role that gave him his time back, and why finding the right people, not unicorns, but the right fits can make or break an agency's growth. Dan Salganik is the managing partner and CEO of Visual Fizz, a Chicago-based digital full-service marketing agency. He spent years working at agencies of every size and learning of the many flaws in their operations: bloated overhead, work designed more to win awards than to serve clients, and inefficiencies everywhere. Instead of sticking it out, he decided to try something different. With the help of a co-founder he met online, he turned his freelance gig into an actual business. Within nine days of their first conversation, they had their first paying client. Once they were at three clients, they decided it was time to make it official and started Visual Fizz. In this episode, we'll discuss: The digital nomad myth. Hiring as the biggest challenge for agency success. The unicorn problem. Why the big guys should be worried. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Inspired to Create Something Better After Working With The Big Guys Dan's path into agency life started straight out of college, working at agencies as a project manager. He saw how the big guys worked and was frustrated by the waste. Expensive office space downtown, teams focused on portfolio-building instead of client results, and layers of inefficiency that didn't make sense to him. After a layoff, he started contracting and freelancing. After a while, he figured if he was already selling his time, why not build a team and sell more than just his own hours? Partnering with a co-founder who brought SEO and paid search chops, he launched Visual Fizz for just $50 and a “crappy logo.” The Digital Nomad Myth At first, Dan thought the digital nomad lifestyle was going to be the dream. He traveled through Asia, working out of hostels, hopping on 2 a.m. client calls from rooftop hotels, and running projects with a global team scattered across South Africa, Kuwait, and the U.S. It sounded cool on paper—but the reality was brutal. Trying to serve U.S. clients while living 12 hours ahead was a recipe for burnout. As he put it, “If you're traveling to Southeast Asia and trying to hit U.S. hours, you're in for a rude awakening.” Over time, he realized international travel had to shift into more realistic time zones if he wanted to scale the agency. From Scrappy Start to Scaling Smart Visual Fizz didn't take off by accident. From the beginning, Dan and his co-founder knew they wanted more than just a freelancing partnership. She had the technical expertise, he had the business and sales skills, and together they leaned into that divide. Their first clients came on at around $2,500/month retainers, which felt big at the time. But what really set them apart was their willingness to sell the agency model—not just themselves as individual contractors. Dan admits the early days were DIY to the extreme. He designed the first website, created the brand, and hustled every step of the way. But over time, they shifted from being “just two freelancers” into a legit business with structure, processes, and a growing client roster. Why Hiring is Always the Hardest Part Dan didn't hesitate when asked about the hardest part of running an agency: hiring. In a business where you're selling knowledge and time, having the right people is everything. And finding those people can be tough, especially for smaller agencies. Posting a single job ad often results in 700 to 1,500 applications—most of which are noise. Dan prefers entrepreneurial-minded hires over candidates with perfect credentials. He values people who can adapt, who want to learn, and who bring a cultural fit to the table. That's how he's built a team that can handle change in an industry that shifts constantly. Like most founders, Dan has had terrible interview experiences with candidates who applied mindlessly as soon as they saw an opening and didn't bother to read anything about the profile required. People were showing up to interviews while in their card eating, not even knowing the company's name, and clearly not having the skills required. If you've ever found yourself in this position, overwhelmed by resumes and constantly interviewing the wrong people, bury a hidden instruction in your job post, like requiring a candidate to send a video with a specific subject line to a private email. The people who follow directions prove they're serious. The rest self-select out, saving you hours of wasted interviews Tired of the fancy resumes and disastrous interviews, Dan has turned to his contractors. He's hired people who had contracted with the agency for years, which of course had the advantage of already understanding their capabilities and knowing they were up to the task. Furthermore, Dan considers himself to be very fiscally conservative when it comes to hiring, so he prefers working with the person until he feels he can comfortably hire them to be a full time team member. The Hire That Changed Everything For Dan, the biggest game-changer was bringing in a project manager who grew into a project lead. Having someone who could take ownership of processes, build out SOPs, and even tell him to log off at 6 p.m. gave him the space to focus on the bigger picture, strategy, branding, and biz dev. The right project manager isn't just checking boxes. They protect your time. They let you walk into client conversations clear-headed instead of stressed about whether a deliverable is behind. When they can run the team and operations, you can finally do the job of a CEO: winning new business and setting the direction of the agency. Stop Chasing Unicorn Hires What's the next hire on Dan's list? A hybrid between a campaign strategist and a creative marketing manager. Someone who can think strategically, get hands-on with campaigns, and still spot when an SEO report doesn't make sense to a client. Sounds great but also sounds like a unicorn. As most agency owners eventually learn: unicorn hires exist, but you can't build a hiring strategy around finding them. Instead, hire clearly defined roles—project managers who love execution, account managers who thrive on client leadership. When you stumble across someone who can flex across lanes, great. But don't make that the expectation. How to Train Your Team to Sell Naturally Dan's agency doesn't run with a traditional account manager structure. Their PMs double as client leads, which means Dan had to find a way to make sales training part of the culture without turning his team into pushy salespeople. The secret to this training is storytelling. Instead of saying, “Hey, we can upsell you,” his team learns to connect client comments with relevant success stories. If a client mentions running a content audit, a PM can naturally suggest looping in the SEO lead, not because they're chasing revenue but because they know it will help the client. Over time, this approach builds trust and positions the agency as a partner, not just a vendor. Positioning in a Shifting Market Dan has seen client expectations are moving “down a notch” lately. Big brands that once chased Ogilvy or Leo Burnett are now hunting for mid-sized partners. Those mid-sized companies are shifting to smaller shops. And boutique agencies like Visual Fizz are landing $100–500 million clients who want to be a top priority instead of client number 142 on a massive roster. It's the boutique hotel effect. Clients don't always want the 3,000-room resort. Sometimes they want the place where the staff knows their name, treats them like the biggest deal in the building, and still delivers world-class service. For smaller agencies, that's a huge opportunity to win the types of clients that used to feel out of reach. Why Lean Agencies Have the Edge The future isn't kind to bloated agencies. What used to take 100 people a few years ago could now be done with 40—or even 15. Large firms with huge overhead and outdated models will struggle unless they pivot, merge, or find a vertical niche. Meanwhile, smaller and mid-sized agencies that can move fast, price smart, and deliver with a lean team are better positioned than ever. As Dan put it, even Fortune 500 companies are asking, “Why should I pay $50k a month for SEO when I can get the same expertise at $8k?” Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Zion Impact Ministries
Divine Positioning And Harvest - Apostle Kingsley Ajei-Godson

Zion Impact Ministries

Play Episode Listen Later Sep 20, 2025 133:04


In this episode, Apostle Kingsley Ajei-Godson unveils the mystery of **Divine Positioning**—God's intentional design to place His children at the right place, with the right mind, and the right perspective. For the believer, nothing happens by accident; every step is ordered to bring forth a fruitful harvest that glorifies God. (John 10:10, Romans 12:2, 2 Corinthians 10:5). To enjoy divine positioning and harvest, one must abide in Christ, cultivate godly virtues, and operate with the mind of Christ (John 15:4-5, 1 John 2:6). The believer is God's co-laborer (1 Corinthians 3:9), called to build wisely and walk in alignment with His will. **Conditions for Positioning:** 1. Believe in Jesus as Lord and Savior. 2. Place total faith in God's sovereignty (Colossians 3:23-24). 3. Maintain a resolute mindset (Luke 9:23). 4. Understand God's time and will (Habakkuk 2:14; 1 John 2:20; Ephesians 5:15). 5. Refuse to be distracted by life's storms (Ecclesiastes 11). **Benefits of Divine Positioning:** * Ensures victory. * Releases divine enablement and increase. * Guarantees guidance and supernatural assistance. When rightly positioned, the child of God cannot miss their harvest. ---

Course Building Secrets Podcast
Stop Proving, Start Positioning: The Real Path to Expert Authority

Course Building Secrets Podcast

Play Episode Listen Later Sep 19, 2025 15:40 Transcription Available


Have you ever felt like you're stuck trying to prove your expertise? It's exhausting and honestly, it rarely works the way you hope.In this episode, Tara shares a personal story about being in that exact position and what it revealed: yes, your framework is what makes you stand out and positions you as an authority, but sometimes your audience still needs to hear where that authority comes from.You'll learn why leading with your framework changes everything, how to avoid the proving trap, and when it actually does make sense to share your background. Because positioning isn't about proving - it's about meeting your audience where they are and showing them why they can trust you to lead.✨ TakeawaysWhy proving your expertise is frustrating and ineffective.How a proprietary framework builds instant authority and scalability.When sharing your background elevates your authority (and when it doesn't).Why different audiences need different entry points into your expertise.The balance between framework-led positioning and credibility-building.⏱ Episode Chapters00:00 – Welcome to the podcast!00:48 – What it means to own your framework as a scalable expert01:58 – Why frameworks evolve (and that's okay)03:09 – The trap of proving you're an expert03:54 – Vulnerable story: a meeting gone wrong06:17 – Why Tara doesn't usually lead with her resume08:51 – The consequences of not positioning as the authority10:12 – When credentials actually matter11:26 – Why everything is easier with a methodology12:21 – Don't assume people know your background13:52 – Wrap-up: How to stop proving and start leading with expert authorityMentioned in this episode:https://taralbryan.com/step/15-learn-to-scale-call

Closing Bell
Closing Bell: Positioning at All-Time Highs 9/18/25

Closing Bell

Play Episode Listen Later Sep 18, 2025 43:10


How do you want to be positioned with stocks at all time highs? We discuss with Goldman Sachs' Meena Flynn. Plus, we discuss if tech valuations are getting a little worrisome with NYU Stern School of Business professor Aswath Damodaran. Former Cleveland Fed President Loretta Mester tells us what she thinks the Fed will do next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Resolve's Gestalt University
Managed Futures-Why Now! Positioning, Energy, De-Dollarization, and Portfolio Blind Spots

Resolve's Gestalt University

Play Episode Listen Later Sep 18, 2025 65:12 Transcription Available


In this episode, Rodrigo Gordillo, Mike Philbrick, and Adam Butler explore the timely relevance of managed futures, examining why the current macroeconomic environment may be particularly favorable for these strategies. They discuss recent drawdowns, the uncorrelated nature of trend and carry strategies, and the importance of diversification. The conversation also covers the benefits of strategic overlaying in portfolios, the impact of policy shocks, and the potential for managed futures to add value in various market conditions, including inflationary periods.Topics Discussed• The recent, challenging drawdown period for both trend and carry managed futures strategies• Behavioral hurdles of investing in strategies that hit new highs infrequently, leading to investor fatigue• The strong macro case for diversification due to concentrated U.S. equity portfolios and potential inflation• The physical resource demand from the AI boom creating potential trends in commodities and energy• The role of managed futures in capturing global trends beyond commodities, including international equities and currencies• The argument that the fundamental drivers for trend and carry remain intact despite recent performance• Utilizing Return Stacking to reduce tracking error and make it easier to hold diversifiers long-termMentioned in this episode:The Return Stacking SymposiumOctober 8, 2025 | Chicago A full day of curated portable alpha / return stacking education. Register Here: https://www.returnstacked.com/return-stacking-symposium-2025/

Guy Kawasaki's Remarkable People
Where Brands Go Wrong: Laura Ries on Positioning

Guy Kawasaki's Remarkable People

Play Episode Listen Later Sep 17, 2025 58:42


What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Healthpreneur Podcast
How I Grew From $0 to $1M in 7 Weeks

Healthpreneur Podcast

Play Episode Listen Later Sep 17, 2025 38:15


I went from $0 to $1,000,000 in 7 weeks—and in this video I break down the exact system so you can model it for your coaching business.You'll see how to scale a coaching business fast with one avatar, one offer, one channel, a simple webinar funnel for coaches, and premium pricing. I'll also show the numbers behind Facebook ads to webinar, how I used client financed acquisition (credit → calls → cash collected), and the daily tracking metrics for ads (CAC, LTV, book-to-close, show rate) that kept us profitable.What you'll learn:– Positioning: how to pick one avatar + one painful problem people pay to solve.– Offer: switch from tips to transformations (high-ticket coaching offer that justifies the price).– Acquisition: the exact evergreen webinar strategy (teach-to-sell) I used to get clients fast online.– Traffic: running Facebook ads to webinar without burning cash—and when to scale.– Cash flow: the client financed acquisition method so ads pay for themselves in ~30 days.– Numbers: beginner-friendly CAC/LTV and the 8 key tracking metrics for ads I watched daily.– Sales: how to run coaching-style sales calls that convert without pressure.– Mindset: investor mindset, expect tests to fail, iterate fast, progress over perfect.Whether you're a health expert or a coach, this is the simplest path I know to build a $100k–$1M+ coaching business: one avatar, one offer, one channel—executed exceptionally well.NEXT: If you're serious about scaling your health coaching without the grind or guesswork, then watch the Million Dollar Health Coaching Roadmap on our Youtube → https://youtu.be/xwSu1f1za6QIt's the full plan to grow from $0 to $1M+ as a health expert or coach.

Wine After Work
From Corporate Exec to Entrepreneur: The Happy CEO Method

Wine After Work

Play Episode Listen Later Sep 17, 2025 27:58


In this inspiring episode of Wine After Work, Bryce sits down with Charity — keynote speaker, author, and coach — to talk about the powerful shift from corporate executive life to thriving entrepreneurship. Charity shares her signature 4Ps Method (Power, Planning, Positioning, and Profits) and her Happy CEO framework, which has helped countless women accelerate growth while embracing joy and purpose. You'll learn: ✨ How to successfully transition from corporate leadership into entrepreneurship ✨ The 4Ps every woman needs to build a sustainable business ✨ Why positivity, resilience, and strategy are the cornerstones of success ✨ Practical ways to clarify your vision and set ambitious but achievable goals Whether you're dreaming about leaving corporate, already building your own business, or simply looking for a mindset reset, this conversation will leave you feeling inspired and equipped.

Strive For Strength podcast
Episode 7: How to attract clients who pay in full

Strive For Strength podcast

Play Episode Listen Later Sep 16, 2025 16:41


Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they're inside your program. In this episode, we're flipping the script and breaking down:✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you're calling in.✨ Why Coaches Attract the Wrong Buyer → The subtle mistakes in messaging that normalize objections and repel leaders.✨ Positioning to Call In High-Level Buyers → Identity marketing, decisive energy, and embodying the authority your dream clients crave.✨ Practical Shifts You Can Make Today → From rewriting your bio to using bolder CTAs and case studies that highlight resourceful clients.I'll also share my own story of saying “yes” to a scary investment early in my career—and how being a decisive, resourceful buyer shaped my trajectory and the clients I attract today.DM me " seat" to get my free sales masterclass

Dig to Fly
The Million Dollar Leader Who Cracked the Focus Code

Dig to Fly

Play Episode Listen Later Sep 16, 2025 50:24


What happens when you combine systematic thinking with bold experiments? Pat reveals the leadership systems that transformed his team's productivity—and why his biggest breakthrough came from doing less, not more. The AI Authenticity Trap (And How to Avoid It) Most leaders are using AI wrong. Pat reveals why relying on ChatGPT to generate content is killing the heart of your communication—and the simple system he uses to harness AI power while keeping human authenticity at the center. The key insight: AI should amplify your thinking, not replace it. Pat shares his framework for maintaining the human element that builds real connection with teams and clients. The Ultra-Marathon Secret That Revolutionized Leadership Development Why Pat's friend analyzes the physics of every footstrike during 100-mile races—and how this "micro-mastery" approach transformed Pat's leadership skills faster than any traditional training. The breakthrough: Instead of trying to improve everything at once, Pat focused on one specific skill (hand gestures in public speaking) and mastered it systematically. The results shocked him. This changes everything about professional development. Stop spreading your improvement efforts thin and start going deep on one skill at a time. The Complexity Killer: Why Your Best Systems Are Probably Too Complicated Pat's brutal truth: Most business systems fail because they become too complex and lose their core purpose. He reveals the compartmentalization strategy that keeps his team laser-focused on what matters most. The framework: How to shield your team from distractions while maintaining clear priorities. This isn't about being rigid—it's about creating space for your people to do their best work. Reality check: If your team can't explain your system in 30 seconds, it's too complicated. The $50 Recognition System That Transformed Team Culture Forget expensive team-building retreats. Pat's team uses a simple tool called Bonusly to recognize great work—and the results have been transformational for morale and retention. But here's what most leaders miss: Recognition without understanding individual motivations is worthless. Pat shares his system for discovering what actually drives each team member. The secret sauce: One-on-ones, retros, and creating psychological safety where feedback flows naturally. Pat reveals the specific questions that unlock honest communication. The 4-Day Workweek Experiment That Increased Productivity While most companies fear productivity loss, Pat's team tried something bold: a 4-day workweek positioned as an experiment, not a permanent change. The results: Higher productivity, better morale, zero negative impact on output. The methodology: How they gathered feedback, set clear success metrics, and made data-driven decisions about the future of work. This isn't about working less—it's about working systematically. The game-changer: Positioning major changes as experiments removes resistance and creates buy-in. The Bottom Line Pat's success isn't about having all the answers—it's about building systems that help teams think better, work smarter, and stay focused on what matters most. Whether it's integrating AI authentically, mastering skills systematically, or experimenting with bold changes like 4-day workweeks, the key is always the same: design, test, measure, improve. The question: Which of Pat's systems could transform your team's performance? Start with one, master it, then scale. Want to build systematic approaches to leadership like Pat? Connect with Karl for a Systems Jam Session and discover which system could have the biggest impact on your team.

Closing Bell
Closing Bell: Positioning Ahead of the Fed

Closing Bell

Play Episode Listen Later Sep 16, 2025 46:18


How should you position your money heading into tomorrow's high-stakes Fed decision? We discuss with Trivariate's Adam Parker, NewEdge Wealth's Cameron Dawson and Capital Area Planning's Malcolm Ethridge. Plus, former Dallas Fed President Richard Fisher weighs in on the Fed's independence. And, Oakmark's Bill Nygren tells us where he is finding opportunity outside of tech.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Jump
Playoff Positioning

The Jump

Play Episode Listen Later Sep 11, 2025 46:38


Friends, we have arrived... at the final day of the Regular Season in the WNBA! We've been treated to a league record 282 regular season games so far... and yet there is still so much more to be decided before the clock strikes midnight on the East coast and the playoff picture crystallizes. The Bay's newest team is already shaking up the WNBA with soldout crowds and a playoff berth in only Year 1! How are they getting ready to take on a top seed in the playoffs? Head Coach Natalie Nakase joins live after the break. It's Year 17, and Steph just made a bold claim about his game and where it's headed…Could this be the start of one more Golden run? And skills pay the bills, and Big Perk's about to show you which ones cash the biggest checks. His Big List of the NBA's top skills dominating the court today is on deck. We'll be right back. Learn more about your ad choices. Visit podcastchoices.com/adchoices