Podcasts about Positioning

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I went from $0 to $1,000,000 in 7 weeks—and in this video I break down the exact system so you can model it for your coaching business.You'll see how to scale a coaching business fast with one avatar, one offer, one channel, a simple webinar funnel for coaches, and premium pricing. I'll also show the numbers behind Facebook ads to webinar, how I used client financed acquisition (credit → calls → cash collected), and the daily tracking metrics for ads (CAC, LTV, book-to-close, show rate) that kept us profitable.What you'll learn:– Positioning: how to pick one avatar + one painful problem people pay to solve.– Offer: switch from tips to transformations (high-ticket coaching offer that justifies the price).– Acquisition: the exact evergreen webinar strategy (teach-to-sell) I used to get clients fast online.– Traffic: running Facebook ads to webinar without burning cash—and when to scale.– Cash flow: the client financed acquisition method so ads pay for themselves in ~30 days.– Numbers: beginner-friendly CAC/LTV and the 8 key tracking metrics for ads I watched daily.– Sales: how to run coaching-style sales calls that convert without pressure.– Mindset: investor mindset, expect tests to fail, iterate fast, progress over perfect.Whether you're a health expert or a coach, this is the simplest path I know to build a $100k–$1M+ coaching business: one avatar, one offer, one channel—executed exceptionally well.NEXT: If you're serious about scaling your health coaching without the grind or guesswork, then watch the Million Dollar Health Coaching Roadmap on our Youtube → https://youtu.be/xwSu1f1za6QIt's the full plan to grow from $0 to $1M+ as a health expert or coach.

In this inspiring episode of Wine After Work, Bryce sits down with Charity — keynote speaker, author, and coach — to talk about the powerful shift from corporate executive life to thriving entrepreneurship. Charity shares her signature 4Ps Method (Power, Planning, Positioning, and Profits) and her Happy CEO framework, which has helped countless women accelerate growth while embracing joy and purpose. You'll learn: ✨ How to successfully transition from corporate leadership into entrepreneurship ✨ The 4Ps every woman needs to build a sustainable business ✨ Why positivity, resilience, and strategy are the cornerstones of success ✨ Practical ways to clarify your vision and set ambitious but achievable goals Whether you're dreaming about leaving corporate, already building your own business, or simply looking for a mindset reset, this conversation will leave you feeling inspired and equipped.

Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they're inside your program. In this episode, we're flipping the script and breaking down:✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you're calling in.✨ Why Coaches Attract the Wrong Buyer → The subtle mistakes in messaging that normalize objections and repel leaders.✨ Positioning to Call In High-Level Buyers → Identity marketing, decisive energy, and embodying the authority your dream clients crave.✨ Practical Shifts You Can Make Today → From rewriting your bio to using bolder CTAs and case studies that highlight resourceful clients.I'll also share my own story of saying “yes” to a scary investment early in my career—and how being a decisive, resourceful buyer shaped my trajectory and the clients I attract today.DM me " seat" to get my free sales masterclass

What happens when you combine systematic thinking with bold experiments? Pat reveals the leadership systems that transformed his team's productivity—and why his biggest breakthrough came from doing less, not more. The AI Authenticity Trap (And How to Avoid It) Most leaders are using AI wrong. Pat reveals why relying on ChatGPT to generate content is killing the heart of your communication—and the simple system he uses to harness AI power while keeping human authenticity at the center. The key insight: AI should amplify your thinking, not replace it. Pat shares his framework for maintaining the human element that builds real connection with teams and clients. The Ultra-Marathon Secret That Revolutionized Leadership Development Why Pat's friend analyzes the physics of every footstrike during 100-mile races—and how this "micro-mastery" approach transformed Pat's leadership skills faster than any traditional training. The breakthrough: Instead of trying to improve everything at once, Pat focused on one specific skill (hand gestures in public speaking) and mastered it systematically. The results shocked him. This changes everything about professional development. Stop spreading your improvement efforts thin and start going deep on one skill at a time. The Complexity Killer: Why Your Best Systems Are Probably Too Complicated Pat's brutal truth: Most business systems fail because they become too complex and lose their core purpose. He reveals the compartmentalization strategy that keeps his team laser-focused on what matters most. The framework: How to shield your team from distractions while maintaining clear priorities. This isn't about being rigid—it's about creating space for your people to do their best work. Reality check: If your team can't explain your system in 30 seconds, it's too complicated. The $50 Recognition System That Transformed Team Culture Forget expensive team-building retreats. Pat's team uses a simple tool called Bonusly to recognize great work—and the results have been transformational for morale and retention. But here's what most leaders miss: Recognition without understanding individual motivations is worthless. Pat shares his system for discovering what actually drives each team member. The secret sauce: One-on-ones, retros, and creating psychological safety where feedback flows naturally. Pat reveals the specific questions that unlock honest communication. The 4-Day Workweek Experiment That Increased Productivity While most companies fear productivity loss, Pat's team tried something bold: a 4-day workweek positioned as an experiment, not a permanent change. The results: Higher productivity, better morale, zero negative impact on output. The methodology: How they gathered feedback, set clear success metrics, and made data-driven decisions about the future of work. This isn't about working less—it's about working systematically. The game-changer: Positioning major changes as experiments removes resistance and creates buy-in. The Bottom Line Pat's success isn't about having all the answers—it's about building systems that help teams think better, work smarter, and stay focused on what matters most. Whether it's integrating AI authentically, mastering skills systematically, or experimenting with bold changes like 4-day workweeks, the key is always the same: design, test, measure, improve. The question: Which of Pat's systems could transform your team's performance? Start with one, master it, then scale. Want to build systematic approaches to leadership like Pat? Connect with Karl for a Systems Jam Session and discover which system could have the biggest impact on your team.

How should you position your money heading into tomorrow's high-stakes Fed decision? We discuss with Trivariate's Adam Parker, NewEdge Wealth's Cameron Dawson and Capital Area Planning's Malcolm Ethridge. Plus, former Dallas Fed President Richard Fisher weighs in on the Fed's independence. And, Oakmark's Bill Nygren tells us where he is finding opportunity outside of tech.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lisa Martin gives her insight into all things tech, starting with clearing dialogue surrounding the TikTok trade talk conundrum and the U.S. goal to chip away Chinese ownership. She notes headwinds ahead for Nvidia (NVDA) as it tackles antitrust conflict in China, though CoreWeave's (CRWV) $6.3 billion contract with the chipmaking giant adds to its strength. On Tesla (TSLA), Lisa shares how the Mag 7 company is positioning itself as an A.I. and autonomous driving firm.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

What happens when you try to change something that customers know and love? Cracker Barrel had something unique to offer its customers. Established in 1969 and filled with vintage Americana, the “Old Country Store” offered customers a warm and cozy atmosphere to gather with family and friends. Now, over 50 years later, Cracker Barrel has decided it is time for a rebrand. From a logo refresh to restaurant revamps, Cracker Barrel is taking on a modern look and feel. Join Mark and Lorraine for this week's episode of the Brand Shorthand podcast as they dive into Cracker Barrel's rebranding journey.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

The Principles and Stages of Harvest In this study, we uncover God's principles for harvest and the spiritual systems He has set in place to advance believers beyond toil. Every action—or inaction—is a seed, and what you sow determines what you reap (Galatians 6:7-8). Through Scripture, we explore how favour and destiny helpers lift us from labour into divine harvest, and how sometimes we reap from the prayers and sacrifices of those who came before us. We also learn that God, the Lord of the Harvest, determines the seasons, appoints the labourers, and gives the increase (1 Corinthians 3:7). Not every opportunity is from Him, and discernment is key in identifying true doors of harvest. Finally, we walk through the stages of harvest (Mark 4:28-29)—from the blade, to the head, to the full grain, and finally the ripened fruit—understanding how these stages mirror areas of our lives such as career, relationships, and ministry. This teaching will help you sow wisely, recognize divine systems of favour, and navigate the process until your harvest is complete.

In this episode, we explore the call to divine positioning and the true goal of harvest in the life of every believer. Scripture reminds us that one who refuses to harvest in due season is considered foolish (Proverbs 10:5), and that if we fixate on the winds and potential negatives, we may never take a step (Ecclesiastes 11:4). Dreams only come to pass when we wake up and align with God's purpose. Through John 15, Acts 1, and other key passages, we see that God positions us to bear fruit, equips us with resources, and calls us into consecration. Harvest is not just about increase—it is about souls, discipleship, equipping the saints, and advancing the Kingdom. Persistency in sowing seeds, even through sacrifice, positions us to see the fruit of God's increase. The ultimate harvest belongs to God. Our role is to abide in Him, plant faithfully, and align with His agenda so that lives are transformed and the Kingdom expands.

CLICK HERE TO GET MY TOP 50 CLOSE TRAINING MANUAL: https://elliott247.com/50-closes-training-manual-lpIn this powerful sales training, Andy Elliott shows you the most effective way to close high ticket clients (The BIG DEALS) and how to use his proven high ticket closing scripts to dominate premium sales.Inside this training, Andy reveals:- The mindset shift every high ticket closer must have- How to prequalify clients to save time and win faster- Why certainty is king when asking for big money- Building emotional connections that make clients buy- The exact way to create scarcity and urgency- The power of silence in sales conversations- How storytelling sells better than pitching- Breaking down objections the smart way- Positioning yourself as the only choice for premium clientsThis video is based on Andy's Top 50 Deadliest Scripts Training Manual. The ultimate resource for mastering high ticket sales and learning the closes used by the top 1% of closers.

Friends, we have arrived... at the final day of the Regular Season in the WNBA! We've been treated to a league record 282 regular season games so far... and yet there is still so much more to be decided before the clock strikes midnight on the East coast and the playoff picture crystallizes. The Bay's newest team is already shaking up the WNBA with soldout crowds and a playoff berth in only Year 1! How are they getting ready to take on a top seed in the playoffs? Head Coach Natalie Nakase joins live after the break. It's Year 17, and Steph just made a bold claim about his game and where it's headed…Could this be the start of one more Golden run? And skills pay the bills, and Big Perk's about to show you which ones cash the biggest checks. His Big List of the NBA's top skills dominating the court today is on deck. We'll be right back. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Have you heard the news about the Kingdom Leaders Community? Consider this your personal invitation! KLC is for entrepreneurs and leaders who know they're called to more! Discover the strategies, support, and spiritual fire to step into your next level. JOIN HERE   In this episode of Wisdom's Table, I dive deep into a topic that resonates with many of us: the desire for a guaranteed formula for success in our businesses, particularly when we seek to align our efforts with God's will. Have you ever wished for a straightforward answer from Jesus on how to achieve success? While there isn't a quick fix in the Kingdom of God, I present a four-part formula that can lead to what I call "guaranteed biblical increase." Drawing from Isaiah 55:11, I outline the essential components of this formula: Promise, People, Positioning, and Timing. Each of these elements plays a crucial role in ensuring that we are aligned with God's purpose for our lives and businesses. Promise: Understanding the specific promise God has given you is vital. I emphasize the importance of clarity in what God has called you to do. Without a clear promise, we may find ourselves pursuing paths that are not aligned with God's will, leading to frustration and stagnation. People: This component focuses on the "who" of your promise. It's essential to identify the audience or community you are meant to serve. I discuss how the right promise can be rendered ineffective if the wrong people are involved. Knowing your target demographic is key to unlocking the potential of your calling. Positioning: Here, I explore how your market positioning affects your ability to achieve success. I use real estate as an analogy to illustrate how understanding market dynamics and setting realistic goals are crucial for aligning with God's plan. If your positioning is off, even the best promise and the right people won't lead to the increase you desire. Timing: Finally, I address the importance of God's timing. I remind listeners that there are seasons in the spiritual realm that impact our lives and businesses. Being patient and discerning God's timing is essential for reaping the harvest He has in store for us. Throughout the episode, I encourage listeners to conduct a self-audit in these four areas to identify where they may need realignment. I also invite you to join my Kingdom Leaders Community, where we delve deeper into these principles and support one another in our journeys. As we wrap up, I express my gratitude for your support and encourage you to share this episode with friends who may benefit from this message. Join me next week as we continue to explore what it means to partner with God in our businesses and lives. Until then, be blessed!   00:00:01 - Welcome to Wisdom's Table Introduction to the podcast and its purpose. 00:00:36 - The Formula for Success Discussion on the desire for a guaranteed formula for success in business God's way. 00:01:07 - The Reality of Increase Understanding that increase requires partnership with Jesus and is not a quick fix. 00:02:10 - The Four-Part Formula Introduction to the four components: Promise, People, Positioning, and Timing. 00:04:06 - Isaiah 55:11 Explained Exploring the scripture that serves as the foundation for the formula. 00:05:52 - Understanding the Promise The importance of knowing the specific promise God has given you. 00:09:03 - The Role of People Identifying the right people connected to your promise and their significance. 00:12:32 - Positioning in the Market How your positioning affects the fulfillment of your promise. 00:18:43 - The Importance of Timing Understanding God's timing and its impact on your journey to increase. 00:22:06 - Invitation to Deeper Relationship Encouragement to engage deeply with God for clarity and alignment. 00:24:31 - Closing Thoughts and Community Invitation Wrap-up of the episode and an invitation to join the Kingdom Leaders Community.

If you've ever felt like the black sheep, judged for choosing your own path, or punished for daring to want more, this conversation will set you free. My guest Charity Brown, founder of the Happy CEO Method, shares her raw and revolutionary journey from dropping out of high school and being labeled a failure… to becoming a serial entrepreneur, author, and transformational coach who helps women claim their power and scale with sol. Charity opens up about the heartbreaks, the backstabbing, the failures, and the toxic corporate burnout that left her depleted, overweight, and disconnected from herself. But what she rebuilt from those ashes is pure medicine: a framework rooted in Power, Planning, Positioning, and Profits, and the deeper “inner fitness” that makes sustainable success possible. Inside this sacred conversation, we explore: ✨ Why claiming your power is the foundation of every business strategy ✨ How to heal trust wounds (yes, even from women-on-women betrayal) and find your soul-aligned tribe ✨ What it takes to balance feminine energy with strategic business planning ✨ The daily rituals that anchor you into worthiness, clarity, and abundance ✨ Why self-forgiveness and inner child healing are essential to scaling with ease This isn't just another business talk, it's a reclamation. A reminder that your worth is not in how much you produce, but in how deeply you embody your truth.

Friends, we have arrived... at the final day of the Regular Season in the WNBA! We've been treated to a league record 282 regular season games so far... and yet there is still so much more to be decided before the clock strikes midnight on the East coast and the playoff picture crystallizes. The Bay's newest team is already shaking up the WNBA with soldout crowds and a playoff berth in only Year 1! How are they getting ready to take on a top seed in the playoffs? Head Coach Natalie Nakase joins live after the break. It's Year 17, and Steph just made a bold claim about his game and where it's headed…Could this be the start of one more Golden run? And skills pay the bills, and Big Perk's about to show you which ones cash the biggest checks. His Big List of the NBA's top skills dominating the court today is on deck. We'll be right back. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Want to learn how to fly around the world without draining your bank account? In this episode, I sit down with my friend Benny—my go-to travel expert—to talk about travel hacking, maximizing credit card points, and finding the best flight deals. ✈️ We cover everything from travel misconceptions and saver award flights to what to do when your flight gets delayed. Whether you're planning a big international trip or just looking for ways to save on flights, you'll walk away with practical tips to make travel more affordable.

Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.Episode HighlightsIn this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect's struggles, owners can close more memberships without getting stuck in price-driven discussions.Key InsightsWhy leading the conversation helps avoid getting stuck on price.How humor can break the ice and build rapport quickly.The right type of questions to uncover a potential member's true goals and challenges.How to position the gym as the solution by highlighting what sets it apart.Why repetition, preparation, and listening skills are the foundation of sales success.Episode Chapters00:00 Intro00:36 The Importance of Asking the Right Questions05:01 Building a Connection and Gathering Information05:17 Positioning the Gym as the Solution 05:33 Preparation and Repetition in SalesCall to ActionWant to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.Supporting Information

Join guest host Dr. Liz Specht for a conversation with Matt Spence, the managing director and global head of venture capital banking at Barclays. In this episode Dr. Spence discusses the role food security plays in national security and how the government can incentivize and support biotechnology research and development. The episode explores how synthetic biology can be leveraged into additional defense uses and dispels common misconceptions about synthetic biology and national security.To receive updates about the conference please join our mailing list here: https://www.emergingtechnologiesinstitute.org/sign-uphttp://emergingtechnologiesinstitute.orghttps://www.facebook.com/EmergingTechETIhttps://www.linkedin.com/company/ndia-eti-emerging-technologies-institutehttps://www.twitter.com/EmergingTechETI

Send us a textImagine building a huge organization on the back of “$5.38 buys a meal for a neighbour experiencing homelessness”, when a meal is just the doorway, not the destination.It's a situation many nonprofits find themselves in. Their programming has changed and evolved, but their core value proposition and fundraising offers haven't—because they are tried, trued, tested and proven.In today's episode, The Mustard Seed's Philip Calvert sits down with Mike to pull back the curtain on what happens when an inner city ministry grows into a multi-city, $73m engine for life change—housing, mental health supports, job training and more—while many donors still picture soup lines at Christmas. With 38,000 active donors and a strong brand, Phil and his team are facing a choice: keep raising money on meals… or reframe the offer around real outcomes. Last year alone, 1,300 people graduated from their shelter to affordable housing—effectively exiting homelessness. That's the story. Now how do you scale it?In this episode you'll learn:Why meal-based offers work—and when they start to trap your brand.How to test new impact messages (like shelter-to-housing “graduations”) without tanking revenue.Ways to align fundraising, programs, and ops so donors fund what actually drives change.A simple 3-step path to review metrics, pilot new offers, and roll out a refreshed public story.—⛰️ Don't miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

Esther 2 The Contest, The Coincidence and the Positioning of God by Upcountry Calvary

View the video of this seminar: here! What's shakin' drinks fans? Thanks for joining me for this special industry shop talk episode, where I give you a free, behind-the-scenes look at some of the content I produce specifically for people who work in the spirits and cocktail industry. This time around, you'll get to sit in on a seminar I presented a few weeks ago at the 2025 American Distilling Institute Conference & Trade show in San Antonio, TX. The title of the seminar is: “You've Been Served: On Premise Strategies for a Saturated Market," and it presents a bunch of different looks at things distillers and spirits brands can be doing to create successful partnerships with bars and restaurants.

In this episode of Construction Disruption, host Todd Miller of Isaiah Industries and co-host Ryan Bell chat with Samantha McGuinness, founder of Enabled Consulting. They dive into the world of lead generation in the home improvement industry, focusing particularly on the power of face-to-face marketing, where you'll learn Samantha's proven frameworks to reduce lead generation costs, increase issued appointments, and optimize your marketing strategy. Samantha emphasizes the importance of personal connections and outlines her four pillars—Positioning, Precision, Performance, and Profit—as key elements for successful marketing strategies.The conversation also touches on current trends, the need for creative yet systematic approaches to lead generation, and the overarching value of authenticity in business. Samantha's insights provide valuable takeaways for contractors looking to enhance their lead generation efforts and build stronger, more effective marketing teams.Timestamps00:00 Introduction and Welcome01:12 Meet Samantha McGuinness: Founder of Enabled Consulting02:22 The Importance of Face-to-Face Marketing03:01 Samantha's Journey in the Home Improvement Industry05:17 Challenges and Trends in Lead Generation11:22 The Four Ps of Enabled Consulting13:06 Creative Approaches to Lead Generation19:12 Client Success Stories and Trends26:06 Rapid Fire Questions30:49 Conclusion and Final ThoughtsConnect with Samantha OnlineLinkedIn: https://www.linkedin.com/in/samantha-m-14331780/https://enabledremodeler.com/https://www.facetofacemarketingnetwork.com/https://ftftraining.com/For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Ready for a soul-stirring mix with strategy? That's what's packed into this episode of Your Passion, Purpose & Personal Brand when Lisa McGuire sits down with the dynamic Lori Lawrence, Founder of Next Chapter Career Coaching. Lori is a former Fortune 50 leader turned career reinvention coach who's helping mid-to-late-stage professionals land high-paying roles without sacrificing their authenticity or dignity. At a time when job searches are more competitive than ever—and ageism looms large—Lori brings hope and hard truth. With 28 clients placed in six-figure roles in under a year, her framework isn't just effective—it's transformational. Lori dives deep into how tenured professionals can stop spinning their wheels, shift from fear to fierce clarity, and own their unique ROI in today's market. She shares her 5-pillar framework that helps clients get hired fast—not by flooding job boards, but by reframing their brand, mastering executive presence, and networking with surgical precision. If you've ever questioned your value after a layoff, doubted your relevance, or struggled to speak confidently about your next chapter—this episode is for you. Prepare to rethink everything you know about job searching, confidence, and career reinvention. Key Takeaways: Old school job search tactics no longer work—it's time to lead with clarity and intentionality. Tenured professionals must define a personal brand that aligns with who they are now, not just who they've been. Structure, routine, and mindset matter more than most realize during a job transition. Networking isn't about schmoozing—it's about strategic connection with decision-makers. Overcoming ageism starts with owning your energy, enthusiasm, and experience—out loud. You're not selling yourself—you're positioning yourself as the solution. Interviews should be treated like business conversations, not interrogations. The shift from “I need a job” to “Here's how I add value” is a game-changer.   CONNECT WITH LORI Website: https://www.nextchaptercareercoaching.com/ LinkedIn: https://www.linkedin.com/in/lorilawrence/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

How To Use Framing in Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching investors, framing can be used to position the startup as a successful business. Framing is how you structure your message to shape how your audience perceives it. It can be used to generate credibility and overcome objections. Start with a problem statement and a compelling solution. Position the team as credible and trustworthy. Articulate the benefits of the solution throughout the pitch. Show how it aligns with the goals of the investor, which is to make a return. Contrast is a framing technique. Use it to show the difference between the current problem and the promised future of the solution. Start with what you want the audience to think and work back to the solution that creates that result. Positioning is another framing technique. Use it to place your startup as superior by showing the competitive advantage. Use framing in your fundraising pitch to investors.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

Curtis Sliwa, Republican running for Mayor of New York City, joins Sid live in-studio to discuss the unraveling of Eric Adams' political future, the shifting loyalties of Adams' supporters, and Andrew Cuomo's potential comeback. Sliwa argued that Adams failed as mayor, paving the way for challengers, while Cuomo remains inconsistent and evasive. He emphasized his own campaign momentum, fundraising success, and strong grassroots support across New York City, rejecting any suggestion that he should drop out. Positioning himself as the only true law-and-order candidate, Sliwa portrayed himself as the clear alternative to both Cuomo and Zohran Mamdani. Learn more about your ad choices. Visit megaphone.fm/adchoices

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the rest of the book, Chapters 7 through 13. And that makes today Part 2. Here's what you need to know: The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military strategy. The Art of War reaches far beyond military warfare, however. Business overachievers like Elon Musk and Mark Benioff, founder of salesforce, are among many who have praised this book. That's because the principles in this book are universal and very powerful in any situation where you're in a struggle–and getting people to buy from the written word certainly counts as a struggle. Today you'll see exactly how Sun Tzu's principles, when applied to copy, can help you sharpen your copy, position your offers better, and persuade prospects more naturally. I've gotta tell you, I was surprised when I was preparing this how easily his principles can be applied to copy. Now, there's a reason The Art of War has lasted for more than two thousand years. It's not just because people like reading about swords and spears. It's because the way Sun Tzu thought about winning applies anywhere there's competition — whether it's two armies on a field, two companies in a market… or you, sitting at a keyboard, trying to out-sell the other guy. When you're writing copy, you're not just “putting words together.” You're maneuvering. Positioning. Adapting. Watching for the right moment to strike. If you've ever had a great piece of copy flop… or a headline you loved get ignored… or a competitor suddenly steal your customers… …you've felt the same frustration a general feels when the plan falls apart halfway through the battle. Sun Tzu didn't leave that to chance. He studied how to win before the fight began — and how to keep control until the very last move. Today, we're going to tap into the last seven chapters of his book. These are the chapters about keeping your opponent guessing… matching your tactics to the exact ground you're on… knowing when to press hard and when to pull back… and gathering the kind of intelligence that lets you win before the other side knows what happened. Download.

Our strategy gurus never shy away from controversy. In this episode, Mark and Lorraine dive into 2025's biggest advertising controversy – the Sydney Sweeney American Eagle Jeans/Genes campaign! See how the positioning duo impartially shares their thoughts on the campaign and why the stock soared, the jeans flew off the shelf, and how American Eagle may once again be relevant to a new generation.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Why do top performers, respected leaders, and trusted professionals all share one trait?  They're never just on time—they're early. In this episode, we unpack the hidden power of arriving ten minutes early to meetings, interviews, and events. Discover how this simple habit builds trust, reduces stress, sharpens your focus, and opens the door to stronger relationships. You'll learn practical strategies to plan ahead, avoid common time traps, and use those precious minutes to set intentions, gather your thoughts, and magnetise the outcomes you want.  Respecting time—yours and others'—is more than politeness; it's a game-changing advantage. Song: Ten Minutes Early (Is On Time) [Verse 1] Plan for the traffic, plan for the rain, Give yourself space, avoid the strain. Take a breath, gather your thoughts, Win the meeting before it starts. Shake a hand, share a smile, Build rapport, it's worth the while. Respect their time, respect your fate, Remember this rule—don't arrive late. [Chorus] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Verse 2] Start with the end in mind, write it down, What do you seek when you come around? Outcomes magnetised, clear and bright, Walking in ready, your aim in sight. Confidence grows when you're prepared, Opportunities show you cared. Lost time is gone, can't recreate, That's why the wise never arrive late. [Chorus] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Bridge] “Punctuality's the soul of business,” they say, Shakespeare warned, “better hours too soon than a minute too late.” Benjamin Franklin said, “Lost time's never found again,” So honour each moment, it will pay dividends. [Chorus – repeat, with energy] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Outro] Respect their time, respect your fate, Ten minutes early… on time is late.

Gold and silver have broken out to new cycle highs after a 5-month consolidation. Craig Hemke, founder and editor of the TF Metals Report, joins me to map the pattern driving the move, where it could go next, and how equity inflows and central-bank dynamics are reshaping the precious metals landscape. Key Topics Breakout mechanics & roadmap: Four repeated cycles over the last ~2 years … 3–4 months of sideways consolidation followed by 15-20% surges. With the latest breakout confirmed in late August, Craig outlines upside scenarios into Q4. Miners vs. metals: Why strong metal prices plus widening margins can still mean more catch-up ahead for producers and developers; how valuation frameworks (P/E, price/book) may evolve if capital rotates into the sector. ETF flows & breadth: Rising inflows into GDX/GDXJ as broad participation improves across large caps and juniors; how equity strength and metal strength reinforce each other. Macro drivers: Slowing U.S. data, rate-cut expectations into the upcoming Fed meeting, and the prospect of yield-curve management; how global de-dollarization and central-bank buying since 2022 continue to underpin gold demand. Then vs. now: Lessons from the 2009–2011 bull market compared to today's debt math, policy backdrop, and global currency dynamics. Positioning mindset: Why “buy-the-dip” may persist in a structurally supportive backdrop, and what traders should watch as liquidity returns post-summer. Click here to visit Craig's website - TF Metals Report   For more market commentary & interview summaries, subscribe to our Substacks: The KE Report: https://kereport.substack.com/ Shad's resource market commentary: https://excelsiorprosperity.substack.com/   Investment disclaimer: This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests may own shares in companies mentioned.

Too often we fight and jockey for position and favor with men - an exhausting and often fruitless endeavor. In this power-packed message, Daniel teaches us to exchange our fight for position with a fight for God's presence and watch the lives of both those around us and our own lives transform.

Welcome to the Christian Ministries Church Podcast! We hope that the Lord uses us at this moment to speak to your heart. We love you all and hope you enjoy this sermon! To help further our ministry, you can support our church at https://cmchurch.com/give

09/07/2025 - Chris Randall - Divine Positioning: Ether Becomes Queen (Esther 2:12-23) by Faith Community Church of South Boston, VA

Does today's bleak jobs report seal the deal for a September rate cut and how should you position around it? We discuss with Bank of America's Savita Subramanian, Invesco's Brian Levitt and NB Private Wealth's Shannon Saccocia. Plus, we break down the big bounce in Broadcom with star analyst Stacy Rasgon and shareholder Bill Baruch. And we drill down on the drop in Lululemon with analyst Brian Nagel. 

Connect with Onramp // Jackson Mikalic on X // Chris Kuiper on X // Fidelity Digital AssetsScarce Assets: a biweekly podcast presented by Onramp which delves into the emergent role of bitcoin in finance professionals' strategies and outlooks. Hosted by Jackson Mikalic, Scarce Assets provides invaluable insights for wealth managers aiming to outperform their peers in the decades ahead. Finance professionals everywhere know about stocks and bonds, but the macroeconomic outlook requires that serious investors pay close attention to another category: Scarce Assets.00:00 - Intro to Chris Kuiper & Onramp Institutional05:27 - ETF era takeaways: record flows & advisor demand11:17 - Ancient bitcoin supply selling into strength14:12 - RIAs wake up: education & compliance hurdles17:19 - Positioning bitcoin: non-sovereign monetary asset23:27 - Bonds are impaired: rethinking the 60/4029:28 - Institutional inertia: committees & career risk37:25 - Structures over spot: custody & risk shifting48:37 - Macro drivers: liquidity, stagflation, & expectations55:57 - Volatility that pays: upside skew, gold baton01:02:05 - Bitcoin's bucket: risk-off vs risk-on; crypto baskets01:07:14 - Outro & disclaimerPlease subscribe to Onramp Media channels and sign up for weekly Research & Analysis to get access to the best content in the ecosystem weekly.

All about positioning. Podcast co-host Brendon has been doing a lot of work on positioning and how it's handled at Gorilla over the past couple of months, and co-host Nihal has some questions.

Steven Dickens says this earnings season for HP Enterprise (HPE), paired with its acquisition of Juniper Networks, created a "career defining" moment for the company's CEO. He also discusses how the company is getting a boost from Nvidia (NVDA). David Nicholson adds that HP Enterprise can serve as an ROI play for businesses looking to advance their A.I. opportunities. He believes HPE will see further growth if it "doubles down" on partnerships with similar companies like Intel (INTC) or Broadcom (AVGO).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In this episode of Lead-Lag Live, I sit down with David Busch, CFA and Co-Chief Investment Officer at Trajan Wealth, to cut through the noise after Powell's Jackson Hole speech and the latest inflation data.With CPI softening, PPI still hot, and Fed policy hanging in the balance, David explains how investors should think about rates, risk, and portfolio allocation as volatility looms into the fall.In this episode:– How Powell's “data dependent” tone shapes the Fed's path– Why CPI vs PPI is creating mixed signals for inflation– The growth vs value dilemma in equity positioning– Credit and consumer data showing cracks beneath the surface– Why bonds offer a rare generational opportunity todayLead-Lag Live brings you inside conversations with the financial thinkers who shape markets. Subscribe for interviews that go deeper than the noise.#LeadLagLive #Fed #Inflation #Rates #Markets #BondsStart your adventure with TableTalk Friday: A D&D Podcast at the link below or wherever you get your podcasts!Youtube: https://youtube.com/playlist?list=PLgB6B-mAeWlPM9KzGJ2O4cU0-m5lO0lkr&si=W_-jLsiREjyAIgEsSpotify: https://open.spotify.com/show/75YJ921WGQqUtwxRT71UQB?si=4R6kaAYOTtO2V Support the show

Today's Practice: Positioning Yourself as the Go-to Real Estate Agent of the NeighborhoodAre you ready to become the go-to real estate expert in your neighborhood? In this episode, we dive into practical ways to introduce yourself, build genuine relationships, and stay top-of-mind with residents in your farm area.Scenario You're connecting with homeowners in your community—not to pitch, but to build rapport and let them know you're a friendly, knowledgeable resource for all things real estate.Intention Learn how to establish trust, gather what matters most to your neighbors, and plant seeds for future business. It's about becoming the face people remember when real estate questions or opportunities arise.Why Practice Matters Repetition is the key to confidence. By practicing these conversations, you'll strengthen your consistency and grow your influence as the neighborhood expert. That's what TALK52 is all about: Confidence. Consistency. Closings.Listener Question What's your favorite way to introduce yourself to neighbors or become known as the local real estate resource? Share your tips with us in the comments!Want more dialogues and community? Create your free TALK52 account to practice, set goals, and connect with other agents. All features—including dialogues and planning tools—are free right now.Real Estate LicenseGet a real estate license near me.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes (1:00). Buying the dips, market positioning (9:25). Treasury rates and watching institutional investors' allocations (11:30). Looking differently at Microsoft and Amazon, preparing for a bear market (17:50). Software, hardware, and AI stock selection (22:10). Yield curve steepening (28:00).Show Notes:High Conviction Ideas With Next Gen InvestorsEpisode transcriptsFor full access to analyst ratings, stock quant scores and dividend grades, subscribe to Seeking Alpha Premium at seekingalpha.com/subscriptions

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the unprecedented value of training and empowering team members. Amber shares her wisdom on establishing a strong personal brand and leveraging it for business growth, all while staying true to your core values and mission. This episode is packed with practical tips and actionable strategies to help business owners scale their operations and boost profitability.   What You'll Hear [0:45] Welcoming Amber and Discussing Finance and Marketing [2:03] The Lure of Marketing and Its Scientific Nature [4:00] Effective Marketing Strategies for New Businesses [4:30] Understanding Your Market and Positioning [8:40] Building a Personal Brand [14:15] Focusing Your Marketing Efforts [21:10] Data-Driven Marketing Decisions [21:40] Sales and Marketing Alignment [22:10] Frontline Staff Training [23:05] Importance of Tracking Marketing Data [24:00] Identifying and Doubling Down on Effective Strategies [24:50] Challenges with Marketing Agencies [26:55] Role of a CMO in Business Growth [27:50] Empowering Your Team for Success [30:40] Creating Consistent Brand Guidelines   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   Connect with Amber: https://www.linkedin.com/in/amberfrankhuizen/ Explore more on her website: https://afmktg.com/amber-frankhuizen Follow Amber on IG: https://www.instagram.com/amberincalifornia/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this milestone 400th episode of the Move the Ball podcast, host Jen Garrett dives into "Winning the Access Game: Secure the Seat, Shape the Table." Jen shares her insights on how high performers can gain access to the right rooms, build powerful networks, and position themselves for lasting impact. Drawing from her experience with elite athletes, executives, and entrepreneurs, Jen offers actionable strategies for elevating your brand, mastering your unique value proposition, and dominating your field. Episode Highlights: [0:45] Celebrating 400 Episodes & The Power of AccessJen reflects on the journey of the podcast, the caliber of guests, and introduces the concept of the "access game" as the key to career acceleration. [2:36] The Importance of Positioning & The PIE ModelDiscussion on why performance alone isn't enough, the significance of strategic positioning, and how the PIE Model (Performance, Image, Exposure) shapes career growth. [6:08] Building and Leveraging Your NetworkJen emphasizes that your network is your net worth, shares resources for strategic networking, and challenges listeners to audit and strengthen their connections. [12:18] Staying in the Room: Reputation, Relevance, and RelationshipsInsights on how to not only gain access but also maintain your seat at the table by adding strategic value, building trust, and consistently investing in relationships. IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

On this week's Let It Rip Friday, Linda is sharing how the place your in might actually be preparing for something bigger. Hold on when things are hard.    How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud   "Proud Sponsors of the Sisterhood of S.W.E.A.T" Essential Formulas

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.