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Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal. A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience. In this episode, we discuss building the future of regenerative wellness tech. We also cover: Raising a Series A and scaling commercially Developing the product, pricing model, and partnerships Stacking cellular repair modalities with mind-body integration Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.ammortal.com Locations: www.ammortal.com/locations Commercial Inquiries: sales@ammortal.com Partnerships: brian@ammortal.com Instagram: https://www.instagram.com/ammortal_official Facebook: https://www.facebook.com/ammortals - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co Investments: https://capital.fitt.co Chapters: (00:00) Introduction (01:20) Brian's background and entrepreneurial journey (02:40) What is Ammortal and the one-of-one category (02:55) The core modality stack and protocol design (05:10) Origin story (06:30) Positioning beyond wellness buzzwords (09:00) Why "tech doesn't heal—it aids self-healing" (11:30) Target customer: optimization-focused consumers (14:30) Distribution strategy (18:00) Pricing models and commercial partnerships (21:15) The experience design and musical cocoon concept (23:30) Education and onboarding for new users (25:30) Customer outcomes and use case versatility (27:35) Landing on "chamber" as the product descriptor (29:05) Long-term vision and R&D philosophy (31:15) The collaborative model for wellness innovation (32:45) Raising a Series A and scaling commercially (34:10) Conclusion
Japan's colonial possessions throughout the south Pacific proved very profitable, but the close proximity to the colonies of the United States set both nations on a path toward eventual conflict.Support the show My latest novel, "Califia's Crusade," is now available at Amazon, Barnes & Noble, Kobo, Apple Books, Bookshop.org, and many other online platforms!
In this Spiritual Riff, Susan and Sin explore the true power of surrender; the moment you let go of control and allow life to lead you. They share how trusting the unknown, releasing judgment, and following your intuitive pulls open the pathway to deep peace, divine synchronicity, and miracles far beyond what the mind could ever plan. When you stop trying to control the outcome and let your God Positioning System (GPS) guide the way, you begin to see how everything, even the challenges, is working out for you. You'll discover: What surrender really means (and why it's not giving up) How to stay calm and grounded in uncertainty The difference between egoic control and divine guidance How neutrality dissolves resistance and fear Ways to strengthen your trust in Source and follow intuitive pulls Why synchronicities increase when you live in surrender How the Universe's "GPS" always knows the best route to your desires Resources & Links: > The Surrender Experiment by Michael A. Singer https://www.amazon.com.au/Surrender-Experiment-Michael-Singer/dp/080414110X > Purify – designed to help you release inner resistance and return to peace: https://www.susanfrancis.com.au/purify >Work with me 1:1: https://www.susanfrancis.com.au/coaching > Download the Abundance Frequency Activation (Free Audio): https://www.susanfrancis.com.au/abundance-frequency-activation > Explore all courses and masterclasses: https://www.susanfrancis.com.au/courses-masterclasses > Follow Susan on Instagram: https://www.instagram.com/iamsusanfrancis > Watch on YouTube: https://www.youtube.com/@iamsusanfrancis Connect with Sin Mariani: Downloading Light Website: https://downloadinglight.com/ Instagram: https://www.instagram.com/downloadinglight/ Facebook: https://www.facebook.com/downloadinglight/ InsightTimer: https://insighttimer.com/sinmariani LinkedIn: https://www.linkedin.com/in/sin-mariani/ Youtube: https://www.youtube.com/channel/UCvZ5eTRIfV_f2hKw27WP5pQ
GreenRanger catches up the past few weeks in Duel Links with KC Cup, Vector Raid Duels, and the new BOX, Savage Shot! #YGODuelLinks #YGOMasterDuel #duellinks #yugioh #podcast
Link to the Instagram PostPossibly the most important skill to have in doubles, aside from the serve and return, is poaching. In this episode, I break down the poaching mistakes I see over and over again from doubles players at all levels.We'll discuss timing, direction, and simple positioning that can flip returns into easy finishes. Members get the full five-mistake breakdown plus drills. The free preview covers the two biggest errors and how to fix them fast.Exactly when to move on your poach, and the biggest mistake club players make when poachingHow skill level, pace, and opponent depth change your poach timingA common movement mistake that could be causing you to miss volleysWhere to start and where you should NOT start in the service box and the “window” conceptUsing a quiet racket face for clean finishesMembers only: How close you should be at the netMembers only: How to finish your volleys and stop hitting it back to the baseline playerMembers only: When it's OK to cover the alley and not poachMembers only: Drills to help your poaching skillsTo get the rest of the episode, sign up for a membership here: https://thetennistribe.com/memberships/ ----- **Join the #1 Doubles Strategy Newsletter for Club Tennis Players** New doubles strategy lessons weekly straight to your inbox **Become a Tennis Tribe Member**Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more. Learn More & Sign Up Here **Other Free Doubles Content** Serve Strategy Cheatsheet Return Strategy Cheatsheet Serve Strategy 101 - Video Course
The provided text consists of excerpts from a sermon titled “Put God First,” written by Dr. Bobby Allen, which focuses on the central theme of prioritizing God above all worldly concerns. The sermon uses Matthew 6:33 as its foundational scripture, asserting that seeking God's kingdom first ensures that all other necessary things will be provided. Allen argues that putting God first is not just about establishing priorities but about proper positioning and aligning one's plans with God's will, which is evidenced by giving Him one's first fruits, thoughts, and love. Furthermore, the text suggests that this realignment leads to positive life changes, including increased peace and clarified purpose, citing figures like Abraham and Daniel as examples of obedience. Finally, the sermon stresses that there is a blessing attached to giving God the "first things," particularly in finances and family life, by referencing the promise of provision found in Malachi 3:10.
In this episode:Why extreme bearish sentiment often precedes market recoveriesThe role of relative strength in identifying global equity opportunitiesHow Dantes Outlook is adapting its allocation framework amid shifting leadershipThe importance of staying systematic and globally diversified through volatilityFor full portfolio updates and performance insights:
Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day. You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on. In this episode, you'll discover: Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it. Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients. Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell. Memberships & Retainers — Why predictable income beats panic-filled month-ends every time. Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media's early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn't enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman's Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman's Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.”Here's what we cover:“Let's fix your confusing positioning” why you changed the copy on your homepage;Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies;After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen;You don't recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out;Segmentation old way versus new way.Anthony on LinkedIn: www.linkedin.com/in/anthonypierriFletchPMM: www.fletchpmm.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.comNewsletter: One Insight
Join us on this week's episode of Whistle Talk as we delve into the intricate world of officiating mechanics. Host Michael D'Ambrosio, alongside guests Daniel Chamberlain and Tom Barlow, explore the nuances of positioning, communication, and decision-making on the field. From the challenges of spotting the ball to the importance of maintaining the right angles, this episode offers a comprehensive look at what it takes to officiate a game effectively. Whether you're a coach, player, or fan, gain insights into the mechanics that ensure fair play and safety. Tune in for an engaging discussion that promises to enhance your understanding of the game. #OfficiatingMechanics #FootballInsightsTakeawaysMechanics vary by state and association.Positioning is crucial for making accurate calls.Communication among officials is key to effective officiating.Officials must hustle but not rush during games.Spotting the ball accurately is essential for game flow.Goal line mechanics require special attention from officials.Intentional grounding calls rely on the white hat's judgment.Kickoff and onside kick mechanics are critical in close games.Consistency in officiating helps maintain game integrity.Learning from past mistakes improves future officiating. Chapters00:00 Introduction to Whistle Talk01:34 Understanding Mechanics in Football Officiating08:34 The Importance of Positioning and Communication18:04 Analyzing Game Clips: Mechanics in Action27:56 Challenges and Solutions in Officiating Mechanics31:41 Understanding Backward and Forward Pass Mechanics35:11 Communication and Crew Dynamics in Officiating37:38 Intentional Grounding: Who's Responsible?40:25 Kickoff Mechanics and Reverse Responsibilities44:57 Anticipating Onside Kicks: Positioning and Responsibilities47:28 Goal Line Mechanics: Umpire's Role and Positioning51:19 Deep Wings and Goal Line Situations56:32 State-Specific Mechanics and Consistency
In this episode of Revolutionizing Your Journey, DeAndre Coke dives deep into one of the most powerful yet misunderstood travel strategies — positioning flights. He breaks down what they are, how they can drastically cut costs and unlock hidden award availability, and the key risks every traveler should know before booking one.From timing your flights and packing light to managing multiple itineraries and using refundable fares, DeAndre shares a tactical playbook for using positioning flights to your advantage. He also highlights advanced strategies such as leveraging stopovers, backup flights, and lounge access to make your travel experience smoother and more rewarding.This episode is a must-listen for anyone looking to stretch their points, save money, and master the art of thoughtful travel planning.Key Highlights:Definition: Positioning flights are separate flight legs booked to connect with your main itinerary.Savings: They can save significant points or cash by departing from cheaper cities.Award Access: Help unlock award seats not available from your home airport.Timing: Always leave buffer time between itineraries to avoid missed connections.Avoid Risks: Skip booking the last flight of the day for positioning.Flexibility: Choose refundable or flexible fares for positioning flights.Backup Plan: Consider booking a secondary flight as a safety net.Travel Light: Stick to carry-on luggage to avoid baggage complications.Risk Awareness: Evaluate the complexity before booking separate tickets.Innovative Alternatives: Use stopovers as a lower-risk alternative to positioning flights.Resources:Must-Have Tools to Plan, Book, and Organize Your Points & Miles (Ep. 69)FlightConnections.com ToolBook a Free 30 minute points & miles consultationStart here to learn how to unlock nearly free travelSign up for our newsletter!BoldlyGo Travel With Points & Miles Facebook GroupInterested in Financial Planning?Truicity Wealth ManagementSome of Our Favorite Tools For Elevating Your Points & Miles Game:Note: Contains affiliate/sponsored linksCard Pointers (Saves the average user $750 per year)Zil Money (For Payroll on Credit Card)Travel FreelyPoint.me
Everyone saw the headlines—but the real lessons from Alex Hormozi's $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift straight into your next product launch or Black Friday promo: how to think like a founder (not an influencer), engineer your unit economics, and turn months of value-led content into a movement people want to be part of—before you ever make the ask. Here's what you'll take away: • Launch like a founder: plan, test, and engineer every touchpoint (not just “post & hope”) • Positioning > polishing: sell the category and the community, not just the product • Pre-launch depth: stack 3–6 months of value to build goodwill, trust, and demand • Make the math work: VIPs, bulk buys, and upsells that liquidate ad spend • Content as R&D: use social to test hooks, angles, & offers long before launch day • Audience size isn't everything: relationships and belief beat raw follower count If you apply even one of these to your next launch—especially dialing positioning and pre-launch—you'll see a lift in conversion, revenue, and long-tail demand. Want to listen to our episode with Alex Hormozi? → https:// megaphone.link/YAP7042297298 This is a brand new solo series I'm testing, and I'd love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application BOOST REVENUE WITHOUT MORE ADS We use Aftersell for simple post-purchase offers that lift sales fast. https://try.aftersell.app/ptiz4gnmvff7 to get started. CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
The Million $ Idea that Makes You an Undeniable Category of One → Identifying your Core Message that doesn't merely make you stand out, but stand alone - as the 'ONE' to hire Join Sanctified Sales intensive - now OPEN! https://judyweberco.thrivecart.com/sanctifiedsales/ Next Steps:
Many firms say they have a Law Firm Strategy, but few actually do. In this episode, Chris Batz breaks down what true strategy looks like inside corporate law firms and why clarity must come before growth. He introduces his framework for effective law firm strategy, the "three P's": positioning, perception, and competition. He explains how each reveals the gap between where a firm stands today and where it aims to be. From understanding client perception to benchmarking against competitors, he outlines how to replace internal optimism with market reality and strategic focus. Chris also tackles the forces reshaping the legal marketplace—AI, private equity, and shifting client expectations—and how they demand a more agile, evidence-based approach to law firm strategy. Rather than chasing growth for its own sake, Chris argues that firms must make disciplined trade-offs, align behavior with purpose, and revisit their strategy regularly to stay relevant. This episode challenges leaders to ask: when was the last time your law firm strategy reflected the market you're actually competing in? Episode Breakdown: 00:00 What Law Firm Strategy Really Means 01:00 The Three P's: Positioning, Perception, and Competition 03:00 How to Define Your Market Position 06:20 Why Client Perception Shapes Reality 11:10 Building Credibility and Market Visibility 14:00 Adapting Strategy to Client Needs and Market Change 17:30 Common Pitfalls and the Strategy Gap 20:50 Growth Decisions: Lateral Hires vs. Mergers 23:25 On Law Firm Strategy Connect with Chris Batz: Connect with Chris on LinkedIn Follow Columbus Street on LinkedIn Columbus Street Website Podcast production and show notes provided by HiveCast.fm
Big Idea archaeologist Pranav Kale joined me on Ditching Hourly for a reverse interview about my journey to the center of the solar system.Chapters(00:00) - Introduction and Guest Welcome (00:39) - Pranav's Evolution and Current Focus (03:01) - Jonathan's Epiphany on Hourly Billing (06:26) - The Trust Fracture in Hourly Billing (07:45) - Jonathan's Problem-Solving Journey (16:59) - The Move to Rhode Island and Finding the Solution (22:38) - Implementing Value-Based Pricing (26:30) - Content Creation and Teaching Others (30:35) - Understanding Business Personality Types (31:08) - The Journey to Writing a Book (31:56) - Transitioning to Advisory Roles (32:37) - The Impact of the iPhone Announcement (33:37) - Responsive Web Design and Consulting (35:46) - Facing Criticism and Adjusting Messaging (39:50) - Finding the Central Theme (53:06) - The Importance of Differentiation (59:53) - Concluding Thoughts and Advice ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
Send us a textIf you're tired of chasing dead-end applications or hearing “we don't accept unsolicited proposals,” this episode is for you. We dig into how to build a smarter pipeline by prioritizing funders that welcome new grantees. Then we tackle the myth of “hard-to-fund” programs (arts, advocacy, civic education, etc.) and show you how reframing your work to match donor priorities can unlock dollars without changing your programming. On this week's episode of The Small Nonprofit Podcast, grant expert DeaRonda Harrison shares practical ways small and mid-sized nonprofits can sharpen their prospecting and reposition “tough” programs, especially in shifting political climates. You'll learn how to identify real opportunities, speak to funder focus areas, and package your outcomes in ways that resonate. The Highlights Prospect where the odds are real: Use research tools to identify funders who funded new grantees last year and build your pipeline around them instead of chasing closed doors. Positioning beats “hard-to-fund”: No program is inherently unfundable; reframe outcomes to align with funder interests. Mindset shift for momentum: Swap “our program is hard to fund” for “we haven't matched the right funder-message fit, yet.” Save time, increase wins: Stop spending time on “no unsolicited proposals” and redirect to open, new-grantee-friendly funders. Actionable Tips for Nonprofits Start your list with “new grantees” filters: Find 20–30 funders who added new organizations last year; prioritize by alignment and deadlines. Write a 1-paragraph positioning brief: For each program, list the community problem, your outcome, and 1–2 crosswalks to current funder priorities (e.g., “street outreach → community building”). Qualify fast: If a funder is closed to unsolicited proposals and has no pathway to connect, park them for later and move on. Collect proof points: Gather quotes, stories, or early indicators (surveys, sign-ups, attendance) that validate your reframed outcomes. Resources and Links Connect with our host, Maria Rio Connect with our guest, DeaRonda Harrison DeaRonda's website Support our show. We are fully self-funded! Watch this episode on YouTube Need help with your fundraising? Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and deliver transformational high-end programs. Key Topics Covered Why High-Ticket Is Easier to Sell Tina reveals that selling a $15,000 program often takes the same effort as selling at much lower price points—so why not aim higher? High-ticket programs typically foster greater transformation and deeper relationships. Conversion Psychology for High-Ticket Offers Selling high-ticket is not about slick marketing—it's about true connection and deep understanding. Buyers of premium offers are looking for certainty, transformation, relevance, trust, and community. Sales Process for High-End Programs Instead of mass marketing, Tina emphasizes personal connections and outreach. She shares how she fills her masterminds (Impact Mastermind, Empress Circle) through curated invitations and powerful relationships—no need for public sales pages or social media blasts. What High-Ticket Buyers Really Want Certainty and confidence that the offer delivers results Transformation, not just information Relevance to their situation and goals Trust in the mentor or facilitator Real connection and belonging in a curated community Positioning and Messaging High-ticket offers require clarity, confidence, and authority. Focus messaging on attracting the perfect-fit client—you're not trying to be everything to everyone. Conversion Triggers & Emotional Drivers Status, certainty, safety (including confidentiality), belonging, and urgency are all powerful triggers for high-ticket buyers. Foster a safe environment and screen participants carefully. Discovery Calls & Webinars The goal of calls is to find the right fit, not just "make the sale." Tina shares a personal story of a mastermind misfit and stresses the importance of proper screening for energy and alignment. Mindset of the Premium Seller Detach from needing the sale, focus on leadership and conviction, and price based on value and transformation, not just deliverables or hours. Selling high-ticket offers isn't about harder selling—it's about leading with confidence, connection, and conviction. When you focus on transformation over transaction, your offers—and results—elevate naturally. Resources mentioned: High-End Offer Menu: https://www.herempirebuilder.com/menu Apply for Tina's Masterminds (2026 intake): Visit herempirebuilder.com/mastermind Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder
In today's episode, Jason and Vince discuss the importance of positioning in branding and marketing. They highlight the significance of identifying what sets your product or service apart, such as speed, quality, or price, and how to communicate this effectively. Vince introduces the "round your bases plus two" method for positioning, which includes answering basic questions about your business and articulating why you are unique and valuable to your ICP. Jason shares his experience of unintentionally positioning his company on customer service and communication, which contributed to its success.Tweetable Quotes:"Own it and then say it from the rooftops and scream it and be loud." - Jason Haugen"Your position needs to be what sets you apart." - Vince McCullamIf you found value in this episode, please leave a rating and review, also, don't forget to share it with a friend! Remember to follow us on Instagram for more!
Positioned for Healing: Comprehensive Care in Prone PositioningSUMMARY: This episode explores prone positioning as a critical intervention for patients with acute respiratory distress syndrome (ARDS) and severe respiratory conditions such as COVID-19. With insights from an experienced critical care clinician and educator, the discussion covers the science, history, and practical application of this life-saving technique, including the development of safe implementation tools and protocols. Listeners will learn about the physiological benefits of prone positioning, key clinical indicators and contraindications, interdisciplinary collaboration, and innovations that enhance patient and provider safety. This episode provides actionable knowledge for healthcare professionals to improve patient outcomes, reduce complications, and integrate evidence-based practices into critical care settings. ---Nurses may be able to complete an accredited CE activity featuring content from this podcast and earn CE hours provided from Elite Learning by Colibri Healthcare. For more information, click hereAlready an Elite Member? Login hereLearn more about CE Podcasts from Elite Learning by Colibri HealthcareView Episode TranscriptView this podcast course on Elite LearningSeries: Positioned for Healing: Comprehensive Care in Prone Positioning
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: From Hot Mess to What? The Positioning Problem Every Mom Coach Faces
Sometimes a setback does more than stop you; it reroutes you. Petra Zink is a Brand & Business Growth Strategist, Keynote Speaker, and Author who helps executives and founders turn their reputation into scalable revenue. She's the founder of impaCCCt and The360Talent.Co, host of the Trusted Authority™ Podcast, and author of Trusted Authority: From Unknown to Known. Originally from Austria, Petra has been living in Australia for 16 years after coming for a six-month stay. Her journey started after being put on a performance improvement plan instead of getting the promotion she expected. Petra developed the impaCCCt framework based on a simple observation: when she asked recruitment candidates what they wanted, they all said "I want to make an impact," but few could explain what that actually looked like. Petra turned that insight into a challenge: how do you turn something so abstract into a process anyone can follow? The result was her impaCCCt framework, built around three pillars—Clarify, Communicate, and Commercialize. Petra also shares why foundation work is essential, how she condensed her program into an intensive full-day immersion, and why working out loud with experiments beats playing it safe. Key Takeaways: Your Beliefs Plus Your Behavior Build Your Brand. If you don't believe you're good enough, you won't take the actions to reshape how you're seen. Get Reps In Before Seeking Perfection. Start with small experiments rather than waiting for the perfect business model. The Three O's of Credibility Matter. Build your own credibility. Tap into other people's credibility through association. Create on-the-go credibility by working out loud. Foundation Work Is Unsexy But Essential. Positioning yourself takes time and isn't visible, but without it, your marketing assets mean nothing. Speed Creates Better Results. The faster you get assets out there, the quicker you get feedback to refine what works. Work Out Loud With Stretch Goals. Set ambitious experiments and document the journey publicly so people can help you. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Petra: LinkedIn: https://au.linkedin.com/in/petrazink impaCCCt: https://www.impaccct.com/ Trusted Authority™ Podcast: https://www.impaccct.com/trusted-authority-the-podcast Closing thought: "People often think they have to have the perfect idea or the perfect business model to get started. You'll never start perfect, because there's always something new to learn." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Podbrand Media - Every company or brand needs its own podcast? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, host Q Edmonds interviews Dre Medici, a successful entrepreneur and agency owner. Dre shares his journey from humble beginnings in Uruguay to building a thriving Instagram agency and investing in real estate. He discusses the importance of networking, overcoming challenges, and the strategies that have contributed to his success. Listeners gain insights into the real estate market, personal branding, and the power of relationships in business. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Dylan Bradley has spent over a decade training WRs at the highest level — from top high school players to college standouts and NFL pros. He develops offensive skills and athleticism to help you move better and play better. https://www.instagram.com/dylanbradley_13/ Check Out My Game Speed Course and Programs at www.multidirectionalpower.com
Shownotes:Positioning is all about how you define yourself in the market. It's the intersection of who you help, what problem you solve, and how you communicate that.When your positioning is off—when your messaging doesn't match the right audience—you end up spinning your wheels. You can have the best workshop or the best framework in the world, but if the people you're speaking to aren't the decision-makers, you won't book contracts.LinksFree Masterclass - 4-Step Framework to Build and Sell Profitable PDThe Education Consultant Accelerator: 90 Day Blueprint
Send us a textAre you worried about your baby's position before birth? In this episode, midwife and birth educator Lauretta Hamilton joins host Kath Baquie to break down what optimal fetal positioning really means — and why you don't need to stress if your baby isn't in the “perfect” spot. You'll learn practical tips to support your body during pregnancy and labour, plus strategies to stay calm and confident no matter how your baby decides to arrive.In this episode, we cover:What “optimal fetal positioning” means and why it mattersThe truth about research and common myths around baby positioningSimple pregnancy exercises and daily habits to create space for babyPractical strategies if your baby is posteriorHow partners can support movement and comfort during labourActive birth positions to encourage rotation and descentWhy variations in baby position are often normal, not complicationsConnect with Lauretta Hamilton:WebsiteInstagramLINKS: Preparing for birth Pelvic health checklist Free 7 Day Trial Pregnancy Workouts Free 7 Day Trial Postnatal Workouts FitNest Mama Website Instagram @kathbaquie.physio 1:1 Consultation with Physio Kath at Hatched House ** This podcast has general information only. Always seek the guidance of your doctor or other qualified health professional with any questions or concerns you may have regarding your health or medical condition.
Alex is Head of Ecosystem at Ark Labs. We discuss their new bitcoin payments protocol: Arkade. It can be used in combination with the lightning network to make self custody bitcoin usage more powerful and more accessible. This rip was in person, in Lugano. We are both here for the PlanB Forum.Alex B on Nostr: https://primal.net/alexbAlex B on X: https://x.com/bergealex4Ark Labs: https://arklabs.xyz/PlanB Forum: https://planb.lugano.ch/planb-forum/EPISODE: 182BLOCK: 920390PRICE: 915 sats per dollar(00:00:35) Arkade Activation Day in Lugano(00:03:11) What is Ark? Positioning vs. Lightning and L2s(00:04:32) Ark fundamentals: batching, VTXOs, and two-of-two with an operator(00:08:38) Double-spend risks and the operator trust model(00:10:24) Settling vs. zero conf: anchoring batches onchain(00:16:04) Beyond cheap payments: programmable offchain Bitcoin(00:18:12) Ark Lightning swaps and unilateral exits(00:21:01) Unilateral exit costs, trees of transactions, and anchoring cadence(00:26:17) Wallet UX: automating settlement and exposure management(00:27:22) Ark vs. Spark: security model and settlement feedback to L1(00:34:39) Onchain demand: Lightning realities, Spark cadence, Ark batches(00:36:59) Ark is tech, Arkade is implementation(00:37:45) Batch frequency and scaling: hundreds per batch, Taproot efficiency(00:38:41) Covenants soft fork would cut interactivity overhead(00:42:01) Users, servers, and always on clients: who runs what?(00:45:02) DeFi on Arkade: loans, new opcodes, and secondary markets(00:47:00) Credit, derivatives, and Bitcoinization(00:55:06) Company model: Ark Labs, open source Arkade, and revenue(01:01:02) Flagship apps strategy: neo-bank, swaps, prediction markets(01:07:05) Try it today: arkade.money PWA and roadmap to native apps(01:12:05) Operators landscape: competition, network effects, resilience(01:15:27) Closing thoughts: adapt, focus, and take the white pillmore info on the show: https://citadeldispatch.comlearn more about me: https://odell.xyz
Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! In this Quick Hit, you'll hear from Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. Listen to the full episode here
Today we had the pleasure of hosting Obinna Isiadinso, Global Sector Lead for Data Center Investments at the International Finance Corporation (IFC), a member of the World Bank Group and the largest global development institution focused on the private sector in emerging markets. Obinna leads investment teams on valuation and execution considerations, reviews private equity and credit transaction structures, and participates in transaction negotiations in the Data Center and Cloud sectors in emerging markets globally. He is also the author of the Global Data Center Hub on Substack (linked here). His career spans private equity, infrastructure, and real assets. We were thrilled to host Obinna and learn from him on one of today's most dynamic topics. In our discussion, Obinna outlines the IFC's role as the private financing arm of the World Bank, shares his background in private equity and digital infrastructure, and describes his current global portfolio focus. He explains the IFC's structure and mission to achieve commercial returns while ensuring developmental impact, its ~$100 billion balance sheet, and dual role as a lender and equity investor. We cover the IFC's role in digital infrastructure and data centers, why data centers matter for emerging market development, the IFC's investment approach and capital structure, and Obinna's Substack, which tracks and summarizes global data center activity. We discuss global market sizing (U.S. ~30 GW; Northern Virginia 3–4 GW; Europe FLAP-D ~1-1.5 GW each; South America ~1 GW; Africa ~500 MW, ~250 MW in South Africa; India ~1.2-1.3 GW; China ~3-4 GW; Malaysia ~250 MW with ~1 GW pipeline in 3-5 years), the growth outlook with hyperscalers planning to add 30-50 GW in 3-5 years and roughly ~$400 billion capex this year, cost benchmarks ($10-12 million/MW plus chips), build times, EBITDA economics, current valuation multiples, the evolving fuel mix, and the IFC's sustainability criteria. Obinna summarizes the IFC's market-by-market approach to energy sourcing, rising power demand in emerging markets (and potential competition for scarce power), the IFC's initiatives to expand generation and grid capacity in Africa, and the Middle East's bid to be a ‘Switzerland of AI Infrastructure.' We ended by asking Obinna for key trends he's watching including diversification of AI models, continuous training workloads, and growing private credit participation. It was a fascinating conversation and we can't thank Obinna enough for joining and sharing his insights. We look forward to staying in touch. Mike Bradley noted that this will be a pivotal week for markets, with the FOMC rate decision on Wednesday, a slew of Q3 reports from Big AI/Tech and Energy/Electricity companies throughout this week, and an OPEC+ meeting being held over the weekend. In the bond market, the 10-year bond yield continues to be stuck in the 4% range. The Fed is expected to cut interest rates by 25bps both this week and again in December. On the oil market front, WTI price has slipped back to ~$60/bbl as oil traders seem fixated again on the 2026 oil supply surplus rather than Russian oil sanctions. OPEC+ is expected to raise November oil production by another 137kbpd (similar to October) at this weekend's OPEC+ meeting. At Veriten, we still envision oil markets in 2026 being a “tale of two markets” with 1H26 being challenged and 2H26 being pretty constructive. In global market news, President Javier Milei's party scored a major win in Argentina's legislative elections, sending bond yields lower, the peso modestly higher, and a 20%+ surge in the Argentina stock market. On the broader equity market front, the S&P 500 continues to reach new highs with this week's move mostly due to optimism of a China-U.S. trade deal. A handful of Big AI/Tech names will be reporting this week (AAPL, AMZN, GOOG, META & MSFT) which could increase broader marke
Send us a textMost business owners focus on the numbers they can see – balance sheets, P&L, cash flow. But what about the value that doesn't show up on your financial statements?In this episode, Darryl Bates-Brownsword is joined by Kevin Harrington to dig into positioning – one of the most powerful but often overlooked intangible assets. It's the first in a mini-series about the off-balance-sheet factors that make or break your exit.You'll discover:✅ How to make your business stand out in a crowded market✅ Why smart positioning can increase your business valuation by 30%✅ How to reduce owner-dependence and create sustainable growth✅ What the 95/5 rule means for your marketing and long-term reputation“Positioning isn't a branding exercise – it's a valuation strategy.”During this episode, Darryl refers to a previous podcast episode:Unleashing the Power of Intangible Assets: A Practical Guide for Entrepreneurs with Andrew Sherman – which can be found here: https://open.spotify.com/episode/4hoa7PkjO70rdUNYWMnVew?si=9049e621bfd64e44Whether you're starting to think about succession planning or you're actively preparing for exit, this episode is packed with tips you can use right now to strengthen your business and your future.
Fall is often a tough time for investors. The S&P 500 has declined during September 55% of the time since 1928, far more often than any other month of the year. This year's setup is potentially perilous, with the S&P 500 at record-high levels and sporting lofty valuations despite economic and political uncertainty. So, perhaps now more than ever, investors should review their portfolios to ensure they have recently been rebalanced and reflect their risk tolerance. In this episode, we share some of the worries the market will have to surmount in the second half of the year in order to continue climbing, and what you should consider doing to keep your portfolio balanced.- Subscribe to the You and Your Money podcast- Follow us on Facebook, Instagram, LinkedIn and YouTube- See how we can create a tailored financial strategy to help you live with Absolute Confidence, Unwavering Partnership, For Life: whzwealth.com
Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
What does it really mean to build a legacy that lasts beyond your practice? How can you prepare for the next chapter without losing your sense of purpose? What if […] The post GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Laravel expert Joel Clermont joined me on Ditching Hourly to share how he and his co-founder run their successful dev subscription business. Chapters(00:00) - Introduction and Guest Introduction (00:16) - Joel's Background and Business Model Transition (01:54) - Launching the Dev Subscription Model (04:47) - Marketing and Initial Success (07:44) - Client Profiles and Demand (11:19) - Managing Client Expectations and Scope (18:58) - Onboarding and Project Management (21:21) - Handling Messy Projects and Infrastructure (25:06) - Client Capacity and Longevity (26:47) - Exploring Client Sizes and Ideal Fits (28:39) - Balancing Workload and Client Expectations (32:06) - Ensuring Client Satisfaction (34:47) - Managing Work and Time Effectively (43:11) - Challenges and Downsides of Subscription Model (47:54) - Marketing Strategies for Developers (52:52) - Conclusion and Resources Joel's LinksJoel's website » https://nocompromises.io/Joel's books » https://masteringlaravel.io/booksJoel's courses » https://masteringlaravel.io/coursesJoel's community » https://masteringlaravel.io/community ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
Matt Bartolini discusses the strength of the 3Q earnings season so far and examines consumer health and inflation. He expects a rate cut from the Fed tomorrow but thinks the guidance will be murky. Turning to ETFs, he covers record inflows, anticipating up to $1.4 trillion by the end of the year. He notes that cyclicals and tech have dominated these inflows, calling it “very risk-on optimism.”======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
In this episode of Crazy Wisdom, host Stewart Alsop talks with Richard Easton, co-author of GPS Declassified: From Smart Bombs to Smartphones, about the remarkable history behind the Global Positioning System and its ripple effects on technology, secrecy, and innovation. They trace the story from Roger Easton's early work on time navigation and atomic clocks to the 1973 approval of the GPS program, the Cold War's influence on satellite development, and how civilian and military interests shaped its evolution. The conversation also explores selective availability, the Gulf War, and how GPS paved the way for modern mapping tools like Google Maps and Waze, as well as broader questions about information, transparency, and the future of scientific innovation. Learn more about Richard Easton's work and explore early GPS documents at gpsdeclassified.com, or pick up his book GPS Declassified: From Smart Bombs to Smartphones.Check out this GPT we trained on the conversationTimestamps00:00 – Stewart Alsop introduces Richard Easton, who explains the origins of GPS, its 12-hour satellite orbits, and his father Roger Easton's early time navigation work.05:00 – Discussion on atomic clocks, the hydrogen maser, and how technological skepticism drove innovation toward the modern GPS system.10:00 – Miniaturization of receivers, the rise of smartphones as GPS devices, and early mapping tools like Google Maps and Waze.15:00 – The Apollo missions' computer systems and precision landings lead back to GPS development and the 1973 approval of the joint program office.20:00 – The Gulf War's use of GPS, selective availability, and how civilian receivers became vital for soldiers and surveyors.25:00 – Secrecy in satellite programs, from GRAB and POPPY to Eisenhower's caution after the U-2 incident, and the link between intelligence and innovation.30:00 – The myth of the Korean airliner sparking civilian GPS, Reagan's policy, and the importance of declassified documents.35:00 – Cold War espionage stories like Gordievsky's defection, the rise of surveillance, and early countermeasures to GPS jamming.40:00 – Selective availability ends in 2000, sparking geocaching and civilian boom, with GPS enabling agriculture and transport.45:00 – Conversation shifts to AI, deepfakes, and the reliability of digital history.50:00 – Reflections on big science, decentralization, and innovation funding from John Foster to SpaceX and Starlink.55:00 – Universities' bureaucratic bloat, the future of research education, and Richard's praise for the University of Chicago's BASIC program.Key InsightsGPS was born from competing visions within the U.S. military. Richard Easton explains that the Navy and Air Force each had different ideas for navigation satellites in the 1960s. The Navy wanted mid-Earth orbits with autonomous atomic clocks, while the Air Force preferred ground-controlled repeaters in geostationary orbit. The eventual compromise in 1973 created the modern GPS structure—24 satellites in six constellations—which balanced accuracy, independence, and resilience.Atomic clocks made global navigation possible. Roger Easton's early insight was that improving atomic clock precision would one day enable real-time positioning. The hydrogen maser, developed in 1960, became the breakthrough technology that made GPS feasible. This innovation turned a theoretical idea into a working global system and also advanced timekeeping for scientific and financial applications.Civilian access to GPS was always intended. Contrary to popular belief, GPS wasn't a military secret turned public after the Korean airliner tragedy in 1983. Civilian receivers, such as TI's 4100 model, were already available in 1981. Reagan's 1983 announcement merely reaffirmed an existing policy that GPS would serve both military and civilian users.The Gulf War proved GPS's strategic value. During the 1991 conflict, U.S. and coalition forces used mostly civilian receivers after the Pentagon lifted “selective availability,” which intentionally degraded accuracy. GPS allowed troops to coordinate movement and strikes even during sandstorms, changing modern warfare.Secrecy and innovation were deeply intertwined. Easton recounts how classified projects like GRAB and POPPY—satellites disguised as scientific missions—laid technical groundwork for navigation systems. The crossover between secret defense projects and public science fueled breakthroughs but also obscured credit and understanding.Ending selective availability unleashed global applications. When the distortion feature was turned off in May 2000, GPS accuracy improved instantly, leading to new industries—geocaching, precision agriculture, logistics, and smartphone navigation. This marked GPS's shift from a defense tool to an everyday utility.Innovation's future may rely on decentralization. Reflecting on his father's era and today's landscape, Easton argues that bureaucratic “big science” has grown sluggish. He sees promise in smaller, independent innovators—helped by AI, cheaper satellites, and private space ventures like SpaceX—continuing the cycle of technological transformation that GPS began.
That's a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
2025-43 : Did the process work? Or should they restart?
Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Use AI to Perfect Your Coaching Positioning
Global investors are rethinking diversification as APAC markets investing takes center stage. As monetary policies diverge and growth paths split across regions, Asia Pacific is emerging as a key source of resilience — and opportunity — in global portfolios.In this episode of The Bid, host Oscar Pulido speaks with Alex Brazier, Global Head of Investment & Portfolio Solutions, and Navin Saigal, Head of Global Fixed Income for Asia Pacific. Joining from Singapore, they share on-the-ground insights into how investor sentiment, policy divergence, and portfolio positioning are evolving across the region.Alex explains how investors' appetite for risk has returned — with the strongest demand for equities and alternatives now coming from APAC. Navin highlights why Asia's fixed income markets have outperformed this year, as conservative fiscal policy and lower inflation have driven steady yields and strong demand. Together, they unpack what these shifts mean for APAC markets investing and global diversification.Sources: BlackRock Investor Survey, September 2025Insights include:· How global investors are reallocating toward Asia Pacific assets· Why policy divergence between the U.S. and Asia is creating opportunities in fixed income· The growing appeal of short-duration bonds and local-currency exposure· How correlations between the U.S. dollar, equities, and bonds are shifting· The renewed focus on gold and liquid alternatives as portfolio diversifiersKey moments in this episode:00:00 Introduction to Global Market Trends00:32 Focus on Asia's Market Dynamics00:51 Insights from Investment Experts01:53 Investor Sentiments and Diversification05:01 Opportunities in Asia's Fixed Income Markets07:25 Equity Market Opportunities11:03 Currency Risk and Hedging Strategies13:55 Challenges in Asia Pacific Investments16:05 Diversification Beyond Traditional Assets19:22 Looking Ahead: Market Predictions for 202521:53 Conclusion and Upcoming Episodes Check out this playlist to learn more about tariff volatility and global markets: https://open.spotify.com/playlist/3iiZbbNz3eI08zXGZ4n3LI
How do you win clients without being reduced to competing on price? To consistently land the right clients, you must position yourself as the obvious choice long before pricing even enters the conversation.In this episode of The Agency Blueprint Podcast, we discuss how agencies can stand out in a crowded market without relying on price as the deciding factor. We explore how confidence, consultation, and insight consistently outperform relationship-based selling, drawing inspiration from The Challenger Sale. Listen in to learn why simply agreeing with a prospect's assumptions is a losing strategy, and how real value comes from reframing the conversation. Key Questions:[02:40] Are you defaulting to agreement with your clients instead of bringing your own perspective?[08:51] When clients push back on your pricing, do you reflect on your value articulation or immediately assume you're charging too much?[15:51] Do your clients feel safer with you than without you?What You'll Discover: [01:24] Insights from The Challenger Sale book and how confident, consultative sellers outperformed traditional relationship-based sellers.[02:40] The importance of offering your own expert perspective instead of simply echoing clients' ideas. [04:49] The importance of asking the right questions to uncover the real business problems clients are facing.[07:56] Why being compared solely on price means you've already lost the positioning battle.[10:28] How reframing conversations has helped agencies triple prices while maintaining strong close rates.[12:26] How clients evaluate risk and why showing how you mitigate that risk is essential to winning projects.[14:36] Why even a small percentage lift in results can dramatically multiply a client's investment.[16:00] Understand that the best agencies make clients feel safer saying yes than risking a no.
Buckle up for a wild ride through the markets with Eric Leake, founder of Altus Private Capital, as Jeff Malec explores the investment world with a quantitative maverick who's about to reveal the hidden playbook of market mastery! From analyzing market waves to navigating volatility, Eric uncovers his unique approach combining long-term equity market trend analysis with short-term volatility management. Discover the secret sauce of strategies that don't just follow the crowd - they dance to their own quantitative beat. With insights sharper than a guitar riff and techniques more calculated than conventional wisdom, Eric shares how he aims to turn market chaos into calculated returns, smoothing out market bumps and turning volatility into opportunity. Blending market insight with analytical precision, Eric provides insights into managing risk and understanding the patterns of investor behavior. Learn how his multi-factor strategy aims to deliver returns while protecting against market downturns, all while maintaining exposure to market upside. This conversation is a great listen for investors seeking to understand sophisticated risk management techniques in today's dynamic market environment - SEND IT!00:00-00:51= Intro00:52-09:10= From Music Major to Market Maverick: Eric Leake's Unexpected Journey09:11-22:33= Decoding Market Dynamics: The Art of Trend Following and Volatility Management22:34-39:14= Risk Management Unveiled: Smoothing Market Volatility Through Quantitative Strategies39:15-49:27=ALTUS Strategies: Balancing Short-Term Volatility and Market Momentum49:28-01:03:40= Navigating Market Extremes: Hedging, Positioning, and Investor PsychologyFrom the Episode:ALTUS Private Capital: The Bear Market Road Map - Get the guide!Making Market Music with Roy Niederhoffer:https://www.rcmalternatives.com/2021/03/making-market-music-with-roy-niederhoffer/Follow along with Eric on LinkedIn and check out their website at altusprivate.com!Don't forget to subscribe toThe Derivative, follow us on Twitter at@rcmAlts and our host Jeff at@AttainCap2, orLinkedIn , andFacebook, andsign-up for our blog digest.Disclaimer: This podcast is provided for informational purposes only and should not be relied upon as legal, business, or tax advice. All opinions expressed by podcast participants are solely their own opinions and do not necessarily reflect the opinions of RCM Alternatives, their affiliates, or companies featured. Due to industry regulations, participants on this podcast are instructed not to make specific trade recommendations, nor reference past or potential profits. And listeners are reminded that managed futures, commodity trading, and other alternative investments are complex and carry a risk of substantial losses. As such, they are not suitable for all investors. For more information, visitwww.rcmalternatives.com/disclaimer
When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...
Take the next step in your veterinary dentistry journey — discover how you can join Dr. Beckman's elite training community! https://ivdi.org/inv Get more out of this episode by watching the presentation as well on YouTube: https://ivdi.org/thevetdentalshowYT ---------------------------------------------------------------------------------- Host: Dr. Brett Beckman, DVM, FAVD, DAVDC, DAAPM In this episode of The Vet Dental Show, Dr. Brett Beckman, DVM, FAVD, DAVDC, DAAPM, and Annie Mills, LVT, VTS (Dentistry), answer common questions from veterinarians and technicians about dental radiography techniques, extraction protocols, and managing tooth resorption in dogs and cats. Learn practical tips to improve your diagnostic accuracy and surgical efficiency in veterinary dentistry. What You'll Learn: ✅ Master ventral/dorsal radiography positioning for easier troubleshooting. ✅ Discover when NOT to clean teeth before radiographs or extractions. ✅ Understand the nuances of imaging PM4 in large vs. small dogs. ✅ Simplify staging dental procedures in general practice. ✅ Apply best practices for managing tooth resorption in cats. ✅ Recognize when full-mouth extractions are necessary for stomatitis cases. Key Takeaways: ✅ Ventral/dorsal positioning simplifies dental radiography, especially for beginners. ✅ Avoid wasting time cleaning teeth that will be extracted. ✅ Staging complex dental cases can reduce stress and improve outcomes in general practice. ✅ Complete tooth extraction is crucial in stomatitis cases to prevent ongoing inflammation. ✅ Advanced training is essential before attempting complex procedures like full-mouth extractions in cats. ---------------------------------------------------------------------------------- Transform your dental practice today — request your invite to the Veterinary Dental Practitioner Program: https://ivdi.org/inv Explore Dr. Beckman's complete library of veterinary dentistry courses and CE resources! https://veterinarydentistry.net/ ---------------------------------------------------------------------------------- Questions? Leave a comment below with your thoughts, experiences, or cases related to veterinary dentistry! ---------------------------------------------------------------------------------- Veterinary Dentistry, IVDI, Brett Beckman, Dog Dental Care, Cat Dental Care, VetTech Tips, Animal Health, Veterinary Education, Veterinary Dental Practitioner Program, Vet Dental Show, Dental Radiographs, Tooth Extraction, Tooth Resorption, Feline Stomatitis, Surgical Extraction
Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> EU Central Banker Christine Lagarde panics over Trump economic policies. Trump helping Argentina which will then help America. Trump make deal with Australia in regards to rare earth minerals. Gold is on track to take over the Federal Reserve note. Timing is everything. The [DS] used Lawfare after Trump was elected in 2016 until the assassination attempt. They are now passed Lawfare and now moving to physical stop Trump and bring the world into war. The [DS] is using the 1983 CIA playbook to push their Antifa agenda, playbook known. Trump is strategically positioning the National Guard around the country to outflank the [DS] operation. Economy (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); EU Central Banker Christine Lagarde Outlines the “Trillions at Stake” Within President Trump's Geopolitical Reset the EU is counting on expanded militaristic spending to get them out of their dead-end path. Again, in majority, the economics of the thing is why they want expanded war with Russia – regardless of the detrimental outcome. Without war they have to give up their Build Back Better green energy program. EU Central Bank President Christine Lagarde , the “trillions at stake” CHRISTINE LAGARDE: I see signs that the attraction of the dollar is slightly eroded, and future will tell whether there is more erosion of that. But when you look at the rise of cryptos, number one, when you look at the price of gold. Gold is typically, in any situation, the ultimate destination for safe haven. Price of gold has increased by more than 50% since the beginning of the year. — MARGARET BRENNAN: — So people are worried. — CHRISTINE LAGARDE: — That's a clear sign that the trust in the reserve currency that the dollar has been, is and will continue to be, is eroding a bit. In addition to that, we've seen capital flows outside of the U.S. towards other destinations, including Europe. So, you know, for a currency to be really trusted you need a few things. You need geopolitical credibility. You need the rule of law and strong institutions. And you need, I would call it, a military force that is strong enough. I think on at least one and possibly two accounts, the U.S. is still in a very dominant position, but it needs to be very careful because those positions erode over the course of time. We've seen it with the Sterling Pound, you know, way back after, after the war. But it happens gently, gently, you don't notice it and then it happens suddenly. And we are seeing intriguing signs of it, which is why I think that having a strong institution with the Fed, for instance, is important. Having a credible environment within which to trade is important. So volatility, uncertainty, to the extent it is fueled by the administration, is not helpful to the dollar. Source: theconservativetreehouse.com https://twitter.com/dogeai_gov/status/1980278003067142441 President Trump last night what he would say to American farmers who feel the deal is benefiting Argentina more than them, with Trump responding: “Look, Argentina is fighting for its life, young lady. You don't know anything about it. They're fighting for their life. Nothings benefiting Argentina. They're fighting for their life. You understand what that means?
Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationWelcome to our latest episode!In this episode, Bronson and Nate sit down with Ashley Wilson, CEO of Bar Down Investments and author of The Only Woman in the Room. Ashley shares her insights on today's real estate market, why 2026 could be a turning point, and how she's helping lead the next generation of women in investing. They also talk about teachability, long-term thinking, and the importance of aligning with ethical partners.