Podcasts about Positioning

Leslie Picker and the Investment Committee debate how they are positioning their portfolios ahead of mega-cap earnings. Plus, the desk share their latest portfolio moves. And later, Josh Brown spotlights insurance names in his "Best Stocks in the Market." Investment Committee Disclosures Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Show Notes: Andreia Fernandes, founder of the Portfolio Career Institute, explains that the term "portfolio career" was coined by Charles Handy in 1994, and it emphasizes working in different roles and contexts.  Defining a Portfolio Career Andreia adds that portfolio careers involve using different skills in various contexts, such as a mathematician working in both a school and an insurance company. She highlights that portfolio careers are not just about diversifying income streams but also aligning with one's values and being purpose-driven. The  Portfolio Career Program Andreia describes the stages of her cohort program for pursuing a portfolio career. She emphasizes the importance of community and peer exchange in her program, sharing an example of two bankers with different career paths. The program starts with understanding one's strengths, purpose, and limitations, and includes evaluating whether a portfolio career is the right fit. Andreia mentions that some participants are clear about their goals, while others are unsure and need guidance to explore new paths. Designing a Career Andreia discusses the importance of self-reflection and specific exercises in her program, such as the Ikigai principle. She introduces the portfolio career canvas, a framework she developed with a scientific background to help participants design their careers. The canvas includes elements like portfolio career metrics, learning journey, network building, and revenue streams. Andreia explains that participants need to consider what would make them regret having a portfolio career and adjust their plans accordingly. Stages of the Portfolio Career Program Andreia explains the next stages of the program, focusing on activating networks and positioning oneself in the market. She shares her own experience of having a portfolio career, including entrepreneurial ventures, lecturing, and executive coaching. Andreia emphasizes the importance of having a unique selling proposition (USP) and positioning oneself in the right environment. She provides examples of her clients' success stories, such as a banker who became a lecturer and project manager. How the Program Helps Participants When asked about common strands in portfolio careers, and Andreia mentions that there are no limits to what one can do. Andreia shares an example of a white-collar worker who wanted to produce something with their hands, such as brewing beer or working with wood. She discusses the concept of strategic diversifiers, who have two passions and want to follow different streams to balance their energy. Andreia highlights the importance of learning and knowledge sharing in portfolio careers, especially in the knowledge economy. How the Program Impacts Careers Andreia shares examples of participants who have gone through her cohort and the impact it had on their careers. She mentions a banker who became a lecturer and project manager, exploring new areas outside of risk management. Another participant, an employer for seven and a half years, strengthened her current activity by exploring new business models. Andreia emphasizes that the program helps participants design their future and make informed decisions about their careers. For those who want to learn more about Andreia's coaching and the Portfolio Career Institute, Andreia  offers upcoming events and webinars where potential participants can meet her and learn about her approach. Andreia encourages listeners to visit the website for more information and to contact her directly for further inquiries. Timestamps: 0:02: Defining a Portfolio Career  02:50: Program Structure and Community Support 06:51: Self-Reflection and Exercises  13:16: Activating Networks and Positioning  14:36: Common Strands in Portfolio Careers  19:52: Impact of Cohort Participants 20:56: Resources and Contact Information  This episode on Umbrex: https://umbrex.com/unleashed/episode-655-andreia-fernandes-portfolio-careers-the-future-of-work/ Links: Company website: https://go.portfoliocareerinstitute.com/en Andreia on LinkedIn:  https://www.linkedin.com/in/andreiarfernandes/ PFCI on LinkedIn https://www.linkedin.com/company/portfolio-career-institute-pfci/ PFCI on Insta: https://www.instagram.com/portfoliocareerpfci/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

We talk a lot about positioning when it comes to business — positioning our offers, our brand, our messaging. But what about positioning our energy? Positioning ourselves as the prize, the ones to be sought after, instead of the ones hoping they pick us.In this bite sized episode I'm talking about the energetic shift that happens when you flip "I hope they hire me" to "do I pick them?" Why being selective with your time and energy is magnetic. And how maintaining congruency with your own evolution changes everything — including your pricing, your standards, and who gets access to you.Key Takeaways:The energetic undertone in most sales conversations: "I hope they pick me"What happens when you flip that to "do I pick them?"Why being selective with who gets your time and energy is positioning your magnetismHow I introduced an application process to CEO Mastermind after years of open enrollmentWhy every time I go through an upgrade, my programs get upgraded tooThe real prize isn't making the sale — the prize is youScaling to multiple 6-figures? Apply for the CEO Mastermind here.Stabilizing your revenue before your scale? Get inside The Inner Circle here.Integrate AI systems & workflows into your business this weekend: Save $100 on Claude in a WeekendTry out the software I use to run my ENTIRE business: 30 day free trial for Go High Level

This week on the Brand Shorthand podcast, Mark Vandegrift is joined by the agency's director of public relations, Jim Cyphert. Tune in to learn the importance of balancing your creative content with SEO and AI search. Join Mark and Jim for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Ever wondered why some brands earn attention while others get overlooked?  In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember.  Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he's learned from building businesses and taking risks in competitive markets. This conversation explores the ideas and experiences that have shaped Ernest's approach to building lasting attention.  Ernest's top 3 tips: Don't take your brand too seriously: authenticity resonates far more than trying to appear perfect Ship your ideas: getting good work into the world beats endlessly chasing perfection Focus on creating experiences people genuinely want to share: great products and happy customers are your best marketing  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps: 0:00:00 – Why attention is every business's biggest challenge 0:01:12 – Building customer loyalty with email marketing 0:03:05 – Why WhatsApp Business is worth watching 0:05:00 – How hospitality marketing has changed 0:06:28 – Creating content people actually enjoy 0:07:45 – Building a brand through culture and community 0:08:57 – LinkedIn as a networking and personal branding tool 0:09:52 – Marketing products that require education 0:11:10 – Why in-person events still matter 0:12:16 – When unexpected content creates opportunities 0:13:35 – Experimentation, failure, and learning in business 0:14:00 – The restaurant pivot that didn't work 0:16:38 – Why failure is still worth it 0:18:54 – Personal branding as a founder 0:20:09 – Growing beyond founder-led businesses 0:21:51 – Looking after existing customers first 0:23:15 – Why the product is the marketing 0:25:16 – Positioning a premium whiskey brand 0:27:23 – Adapting marketing for international audiences 0:29:43 – When attention doesn't translate into sales 0:31:05 – Why consistent marketing beats viral moments 0:31:48 – User-generated content and simple marketing ideas 0:32:16 – Turning your product into your marketing 0:33:49 – The messy middle between awareness and purchase 0:34:18 – How AI is changing marketing workflows 0:35:53 – Why AI helps marketers do more, not less 0:37:48 – Ernest's top tips for building awareness

In this episode, Coach JC shares with you how right now is the moment that you are being positioned. Coach JC believes every person deserves the opportunity to WIN in life, and through his WIN ALL DAY Playbook and Academy, Coach JC and his team help high performers build purpose-driven, passion-filled lives and highly profitable personal brands. In the WIN ALL DAY Podcast, Coach JC drops a daily WINNING Word of the Day (Mon-Fri) and once a month interviews a guest who is representing what WINNING looks like! The podcast will inspire you, motivate you, encourage you, empower you and most importantly, coach you to WIN ALL DAY - to live a life of passion, fueled by purpose! Have a question you'd like Coach JC to answer on a future WIN ALL DAY episode? Submit it as a message on our social media accounts:   https://www.instagram.com/thecoachjc/ https://www.facebook.com/WINALLDAYWITHCOACHJC   Subscribe to the WIN ALL DAY podcast and leave a review for a chance to win some FREE WIN ALL DAY merchandise or even a coaching session with Coach JC each month.   Be sure to join Coach JC's VIP email list, download our free resources and learn more about WIN ALL DAY and Coach JC at  www.CoachJC.com    Learn more about what we do at www.THEWINALLDAY.com If you're ready to personally develop, become your best, and get certified to serve others while building a powerful personal brand business... Then it's time to become a WIN ALL DAY Certified Coach. Master the mindset. Live the mission. Monetize your message. We equip and certify WINNERS just like you to take your story, your purpose and your passion and give it back to the world as a coach and get paid to do it! So if you're ready to go from being a winner… to a certified WINNING WIN ALL DAY COACH… Head over to www.WinAllDayCertified.com  right now and apply. Your next level is waiting. Let's build YOU, your brand, your business, and your legacy.

We cover the top 8 sports stories of the day in the Ocho. 1. Our show is going to be changing… 2. Mariners return to action after the all-star break 3. They're sticking with the 6-man rotation 4. World Cup Final set for Sunday 5. Timbers stomp Sounders 6. Storm at Fever 7. 8 Days til training camp 8. Update from Royal Birkdale :30- JACKSON FELTS (Sounders/World Cup broadcasts) - How disappointing was last night's Sounders loss? - With the World Cup Final set, does Jackson still think Spain will win it all? - How is Argentina able to perform the way they have over and over? - Who wants it more? :45- ABC's of the Mariners - N is for Netflix: they did great job with the HR Derby on Monday, but the ratings weren't good; should we be surprised? - O is for Offense: Yes Jerry, we still need more offense. Bring in another bat. - P is for Positioning: why don't teams come out of the all-star break with their Ace on the mound? See omnystudio.com/listener for privacy information.

✅ FREE CHECKUP: Discover Your Solopreneur Archetype https://go.angelomagno.com/checkup+++++++How Solopreneurs Charge More Without a Big AudienceYou keep watching what works, matching the format, following the proven patterns.And the reward for all that diligence is a buyer who opens five tabs, sees five versions of the same thing, and picks whichever one is cheapest.That's not a marketing problem. It's what happens when your brand becomes comparable.In this video, we break down why copying what works is exactly what prices you down, and the three components that make a solopreneur brand impossible to compare (which is the only reason anyone ever charges more):ORIGINALITY: why buyers stop comparing on meaning and start comparing on price once a market gets crowded, and how to reframe the problem instead of matching the templateNECESSITY: the difference between a brand people find interesting and a brand people can't postponeECONOMICS: why growth makes a fragile business worse, and how to build one that copycats can't strip downWe also get into the Nike hotel / Hilton shoe test, what the iPhone launch teaches about originality as a technique (not a talent), and the one question that tells you whether your brand is easy to replace.If you've been doing everything right and still competing on price, this is the reason.+++++++Chapters:00:00 The Road to Brand Success00:22 Market Niches02:32 Originality06:21 Necessity08:26 Economics10:05 Marketing Archetype Quiz10:27 The ONE Brand11:08 Next Steps+++++++Links mentioned:Positioning: https://amzn.to/4993p8k+++++++All Channels:✅ Growth Labs: https://bit.ly/3Ns49uJ✅ Podcast: https://spoti.fi/3pHC47k✅ Instagram: https://bit.ly/3NUlzSq✅ X: https://bit.ly/4dOA2sh✅ TikTok: https://bit.ly/48bJYdX✅ Facebook: https://bit.ly/4h6cMc4+++++++Common searches:market niche, brand differentiation, brand positioning, saturated market, brand originality, copycat brands, brand commoditization, standing out in business, unique brand, competitive differentiation+++++++#marketing#personalBrand#marketNiche

Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014. Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven marketing systems has helped scale the business and support associates. The conversation also explores Dr. Beard's content creation journey, as well as his educational work. Looking ahead, he shares his vision of transforming the clinic into a teaching and mentorship hub for chiropractors and healthcare professionals.

Investors weigh results from Netflix, Alcoa and Intuitive Surgical. Andrew Goldberg, Chief Global Strategist at Nomura Asset Management, explains how investors should position as earnings season gathers momentum. Evercore's Mark Mahaney analyzes Netflix's results and what they signal for growth, advertising and the broader media landscape. Our Annika Kim Constantino reports on Eli Lilly's move into psychedelics while Michael Yee of UBS discusses the latest wave of biotech M&A and where deal activity could accelerate next. Plus, a look at South Korea's move to ban new single-stock leveraged ETFs and growing short interest in SpaceX as investors debate whether early holders are hedging ahead of future share sales. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

تواصل معانا وشاركنا افكارك اﻟﺗﺟﺎرﯾﺔ اﻟﻌﻼﻣﺔ ﻟﺑﻧﺎء وﻣﺑﺎﺷر ﻋﻣﻠﻲ دﻟﯾل ﺑﺎﻟﻌرﺑﻲ"، "ﺑﯾزﻧس وﺑودﻛﺎﺳت ﻣﻧﺻﺔ ﻣؤﺳس رﺷﺎد، أﺣﻣد ﺑﯾﻘدم ده، Talk اﻟـ ﻓﻲ ( Personal Brand ) اﻟﺷﺧﺻﯾﺔ  اﺳم ﺗﻌﻣل وإزاي ﺑﺗﺎﻋك، اﻟﻌﻣﯾل وﺑﯾن ﺑﯾﻧك ﺛﻘﺔ ﺗﺑﻧﻲ إزاي ﻧﻔﺳك ﺑﺗﺳﺄل ﻣﮭﻧﻲ ﺷﺧص أي أو ﻣﺣﺎﺳب، ﻣﮭﻧدس، ﺑزﻧس، ﺻﺎﺣب إﻧت ﻟو أﺳﺋﻠﺗك ﻋﻠﻰ ھﯾﺟﺎوب ده ﻓﺎﻟﺗﺳﺟﯾل اﻟﺗرﯾﻧدات، ورا ﺗﺟري أو ﻟﻠﺗرﻓﯾﮫ ﻣﺣﺗوى ﺻﺎﻧﻊ ﺗﻛون ﺗﺿطر ﻣﺎ ﻏﯾر ﻣن ﺷﻐﻠك ﯾﺧدم اﻟﺳوق ﻓﻲ ﻗوي  ﺑﯾﺑﻧﻲ ﻣﺣﺗرف ﺷﺧص ﺗﻛون إﻧك وﺑﯾن واﻟﻣﺗﺎﺑﻌﯾن، اﻟﺗﻔﺎﻋل ھدﻓﮫ ﻛل "إﻧﻔﻠوﻧﺳر" ﺗﻛون إﻧك ﺑﯾن اﻟﻔرق واﺿﺢ ﺑﺷﻛل ﺑﯾﺷرح اﻟﺗﺳﺟﯾل اﻟﺗواﺟد ﻣن ﺑداﯾﺔ دي، اﻟﺛﻘﺔ ﻟﺑﻧﺎء اﻷﺳﺎﺳﯾﺔ اﻟﺧطوات ﻓﻲ ﺑﯾﺎﺧدﻧﺎ رﺷﺎد أﺣﻣد ﻋﻣﻼﺋﮫ. ﻣﻊ ﺣﻘﯾﻘﻲ ( Trust Engine ) ﺛﻘﺔ" "ﻣﺣرك ( Reliability ) واﻻﻋﺗﻣﺎدﯾﺔ ( Credibility ) اﻟﻣﺻداﻗﯾﺔ ﺑﺈﺛﺑﺎت ﻣرورً ا اﻟﻣﺳﺗﮭدف، ﺟﻣﮭورك ﻗدام اﺣﺗراﻓﻲ ﺑﺷﻛل ( Visibility ) واﻟظﮭور ﺗﺧﺻﺻك ﻓﻲ اﻷﺳﺎس وﺗﺑﻘﻰ ( Authority ) اﻟﻣرﺟﻌﯾﺔ ﻟﻣرﺣﻠﺔ ﺗوﺻل ﻣﺎ ﻟﺣد وﻣﺿﻣوﻧﺔ، ﺣﻘﯾﻘﯾﺔ ﺗﺟرﺑﺔ ﺗﻘدم ﻋﺷﺎن  ﺗرﻛز ﻋﺷﺎن ﺑﯾﮭﺎ، ﯾﺷوﻓك اﻟﻌﻣﯾل ﻋﺎﯾز اﻟﻠﻲ واﻟﺻورة اﻟﻣﻛﺎﻧﺔ ﺗﺧﺗﺎر ﺟدً ا ﻣﮭم وﻟﯾﮫ (، Positioning ) اﻟﺗﻣوﺿﻊ ﻣﻔﮭوم ﺑﯾوﺿﺢ ﻛﻣﺎن اﻟﺳوق ﻓﻲ اﻟﻌﺷواﺋﯾﺔ اﻟﻣﻧﺎﻓﺳﺔ وﺗﺗﺟﻧب اﻟﺻﺢ اﻟﻣﻛﺎن ﻓﻲ ﻣﺟﮭودكSupport the showاستمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Applicationرعاة بودكاست بزنس بالعربي:

The pilot episode of Becoming the CEO Podcast Season 5 sets the tone for a powerful new season centered on Power, Proximity, and Positioning—the three pillars that define how modern leaders build influence and step fully into their authority.This episode features Chec, a Master Barber from the Bronx who has redefined his trajectory by stepping beyond familiar environments and into elevated, high-level spaces. His journey is a testament to the power of intentional positioning and the courage it takes to grow in rooms that challenge you.Hosted by Sabriena C, the conversation goes beyond surface-level success to unpack the real strategy behind Chec's evolution—from local talent to building a brand within luxury markets. Listeners gain insight into how proximity to new environments, strategic networking, and embracing discomfort can unlock next-level opportunities.This is more than a podcast—it's a call to step into the CEO role of your life with clarity, confidence, and purpose.Tap in and be part of the conversation. Watch and listen to Becoming the CEO Podcast on YouTube, Spotify, Amazon, and Apple Podcasts. Follow @BecomingTheCEONetwork on Instagram for exclusive clips, behind-the-scenes moments, and weekly drops. Subscribe, share, and join a growing community of leaders stepping boldly into their CEO era. Join our network by emailing becomingtheceopodcast@gmail.com

In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass sits down with career branding expert Lynne M. Williams to discuss what it takes to successfully manage your career in today's rapidly changing workplace.Whether you're looking for your next opportunity, considering a career pivot, building your personal brand, or simply trying to stay relevant in an AI-driven economy, this conversation offers practical advice you can start using immediately.Jennifer and Lynne discuss:• The difference between career management, career pivots, and reinvention• Why LinkedIn should be much more than an online résumé• How Applicant Tracking Systems (ATS) evaluate résumés• The importance of keywords and measurable accomplishments• Skills-based hiring and why continuous learning matters• Preparing for AI's impact on the workforce• Positioning yourself whether you're an employee, entrepreneur, or business owner• Building a personal brand that creates new opportunitiesIf you're serious about growing your career, attracting better opportunities, or strengthening your professional reputation, this episode is packed with actionable insights.About Lynne M. Williams:Lynne M. Williams is the Executive Director of Great Careers Network, a nonprofit organization that provides career development, networking, and educational resources for professionals navigating career transitions and career growth.Key TakeawaysCareer management should be ongoing, not something you think about only when you're unemployed.LinkedIn is a professional branding platform, not simply a digital résumé.Skills increasingly matter more than degrees.AI is changing the workforce and continuous learning is becoming essential.ATS systems compare résumés against job descriptions, making keyword optimization important.Entrepreneurs should optimize LinkedIn around the problems they solve, not simply their job title.Your accomplishments should demonstrate measurable business impact.Connect with LynneLinkedInWebsiteIf you enjoyed this episode, be sure to follow MOJO: The Meaning of Life and Business so you never miss future conversations with business leaders, entrepreneurs, and subject matter experts.

➡️Join Our Free Group to Help Get Married this Year: https://www.skool.com/muslimmarriageaccelerator ♥️ Want to FAST TRACK Your Search with Help from Mindful Muslimah? (Get a FREE CALL): https://mindful-muslimah.com/qualify-20-minute-call/ -------------------DISCLAIMER: When we say "SECRET OF THE SAHABA" we are not trying to refer to MYSTERY in Islam. There is nothing mysterious and we are not of SUFI or SHIA positioning, we are SUNNI. We say SECRET OF THE SAHABA only to emphasize it was important and used and lost as an importance in modern day.The 3 Secrets the Sahabiyaat Used to Find the Right Husband (We've Completely Forgotten This)For 1400 years, the women among the Sahaba were finding the RIGHT men — not through butterflies, checklists, or asking their friends. They had a system. And it's been sitting in the Quran and Sunnah this whole time.In this video, I'm pulling back the curtain on the 3 exact things the female Sahaba used to identify the right spouse — and why most of us have completely stopped using them.The 3 Secrets:

In this fan favorite episode of Design Business Freedom, I'm sharing one of the most powerful shifts interior designers can make to increase their profits, attract affluent clients, and elevate the perceived value of their work. You'll learn how one simple word choice can sabotage your interior design business profitability and how to replace limiting language with the language of luxury. The core lesson in this episode is that words define your worth and your world. By shifting from words like "expensive," "budget," "cost," and "free" to language rooted in investment, value, exclusivity, and transformation, you can change how clients experience your recommendations, your fees, and the long-term ROI of interior design. In This Episode You Will Learn: How to identify the one word that may be sabotaging your interior design profits Why affluent clients respond better to "investment" than "cost," "spend," or "budget" How to use the language of luxury to increase client confidence and project value Why Design Business Freedom listeners need to shift pricing language personally and professionally How to position interior design as a short-term investment with long-term ROI While one word can truly grow your profits, mastering more will lead to a full business and personal transformation. Get them all in my book "The Language of Success: 35 Words to Boost Your Worth and Wealth". You'll be pleasantly surprised at the effectiveness of these word swaps and the increased confidence you'll feel in business and life.  Timestamps: (00:00) Welcome to this Design Business Freedom fan favorite (01:27) Introducing the language of luxury and worth (02:59) Why changing word choices can feel difficult (04:46) How language reflects possibility, potential, and affluence (06:26) Words to eliminate from client conversations (07:31) Why "expensive" creates a limiting belief (08:44) The framing story that erased "expensive" (12:29) Cheap, affordable, and other limiting labels (14:04) Why "budget" is the dreaded B word (16:25) Replacing spend and cost with investment language (20:14) How to respond when clients say expensive (23:39) Why free has less value than complimentary (25:01) Luxury words every designer should adopt (29:23) Expanding your vendor comfort zone strategically (34:44) Positioning design as long-term ROI and transformation Key Takeaways: The word "expensive" labels value negatively before the client can fully understand it. Interior designers can increase profitability by replacing limiting pricing language with investment language. Affluent clients want to understand ROI, value, uniqueness, and transformation before they invest. The language you use in your interior design business shapes your confidence, client experience, and bottom line. About Melissa Galt: Melissa Galt is an award-winning business coach, marketing consultant, speaker, and interior designer with more than 30 years of experience helping interior designers build profitable, scalable, and sustainable businesses. Through Design Business Freedom, Melissa shares proven Interior Design Business strategies, Interior Design Marketing insights, leadership training, pricing expertise, and growth systems designed to help designers attract better clients, increase profitability, and create lasting success. Connect with Melissa Instagram Facebook Linkedin Website  

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emma and Adam Ketterer argue that true clarity comes from radical constraints. In their new book, Eight Words or Fewer, this marketing duo shares how to distill your difference into a single line that sticks: a micropitch. What You'll Learn in This Episode Why B2B companies naturally fall prey to the instinct that more must be better when defining their value proposition The strategic breakdown that occurs during the last mile of the positioning process and how to build for brevity from day one Tactical ways to overcome the anxiety of leaving things out by showing your stakeholder work and mapping customer journeys How to use a homeopathic distillation framework to create a micropitch that infuses everything from sales decks to homepages The creative and editorial realities of writing a pocket guide on concision as a married couple Episode Chapters (00:00) Intro (01:34) Why We Struggle with Brevity (03:27) Losing the Plot in the Positioning Process (06:44) Overcoming the Anxiety of Distillation (09:59) The Subline and Structure of Eight Words or Fewer (12:08) How to Kill Your Darlings (15:27) The Micropitch as a Brand Strategy Anchor (17:26) Collaboration and Constraint as a Married Couple (22:57) Finding Your Point of View and Conviction (25:38) Brands That Make Us Smile (27:50) Where to Connect with Emma and Adam About Emma and Adam Ketterer Emma Ketterer and Adam Ketterer are seasoned marketing professionals specializing in positioning, messaging, and content strategy for B2B technology companies. Emma brings extensive experience from both the agency and corporate sides, currently serving as the Global Lead Editor at Celonis. Adam is a co-founder of Beneath, a specialized B2B marketing agency. As a married couple, they blended their strategic and creative insights to co-author Eight Words or Fewer: Distil your difference into the perfect micropitch, a pocket guide exploring the critical intersection where strategic brand positioning meets ultra-concise writing. What Brands Have Made Emma and Adam Smile Recently? Emma found recent inspiration in the B2B tech space through GitHub's smart, witty, and exceptionally well-produced explainer videos. Adam pointed to the timeless, iconic print campaigns of The Economist, noting how the brand's playful, minimalist approach continues to inspire creative professionals to riff on its memorable format across digital and physical signage. Resources & Links Connect with Emma and Adam on LinkedIn. Check out their new book, Eight Words or Fewer. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Following last week's message, Pastor Mike Polhemus teaches on positioning ourselves for spiritual awakening. He reads and breaks down Charles Finney's "7 marks of revival." For context, feel free to revisit last week's message as this is a part two.

Masculine discipline is about playing the long game, not chasing short term rewards. I make decisions based on where they'll lead me years from now, even if they cost me some comfort today. I stay committed without needing recognition, relief, or negotiation because that's how I maintain my standards over time. Real discipline is built through consistent endurance, not short bursts of effort. Show Notes: [08:08]#1 Accept isolation is part of positioning. [11:58]#2 Compete through results, not through comparison. [18:02]#3 Finish what is started without negotiation. [24:59] Recap Episodes Mentioned: 777: How Your Time Perspective Determines Your Success 1058: Limiting Your Associations: 3 Levels Of People Next Steps: --- Execution is not a talent.   It is a standard. If your results don't match your ability, something in your approach is out of alignment. Most people do not have a motivation problem.   They have a consistency problem. Power Presence is the system for operating with greater discipline, clarity, structure, and execution under pressure. Learn more: → http://www.PowerPresenceProtocol.com  Know what to do but not always doing it?  Measure your execution at → http://RateMyExecution.com. Get Dre's free Daily Game email at http://WorkOnMyGame.com. Every day you'll receive one practical lesson on leadership, mindset, discipline, and execution to help you perform at a higher level. No fluff. Just game

Are you looking to save time, make money, and start winning with less risk? Then head to https://www.ovtlyr.com.Learn more about OVTLYR: https://youtu.be/TUCbD5KovlcHere's how we plan to DOMINATE the US Investing Championship for 2026You can see our step by step trading plan developed by a team of over 20 quants for FREE by clicking here: https://www.ovtlyr.com/usicplanThe biggest market moves rarely begin when everyone is paying attention. They begin quietly—while institutional money is accumulating positions, capital is rotating into overlooked areas, and most investors are still focused on yesterday's winners.In this video, we examine the early signals suggesting that smart money may already be positioning for the market's next major opportunity—even though the move has not fully started yet.We'll break down:• Where money appears to be rotating• The stocks and sectors showing quiet strength• The technical signals developing beneath the surface• What would confirm that the move is officially underway• The key levels that could invalidate the setup• How to position early without blindly predicting the marketThe objective is not to chase after a stock has already exploded. It is to identify strengthening trends, improving market conditions, and potential breakout opportunities before they become obvious to the crowd.Subscribe for actionable stock analysis, early trading signals, swing-trading opportunities, AI investing trends, and straightforward market education designed to help you find the next opportunity before the mainstream catches on.#StockMarket #Investing #Trading #Stocks #SwingTrading #SmartMoney #TechnicalAnalysis #MarketAnalysis

With the UK preparing for a new phase of political leadership under the Labour Party's Andy Burnham, investors are watching closely for signals that could impact sterling and UK bonds. Despite headline changes at the top, market volatility has remained subdued. What's behind the calm, and what should investors expect next?In this episode of Julius Baer's Moving Markets: The View Beyond, Ayako Lehmann is joined by David Meier, Chief Currency Strategist, and Afonso Borges, Fixed Income Research Analyst, to examine the implications of the UK's political reset for currency and fixed income markets. The discussion covers why sterling has remained resilient despite leadership changes, the lessons learned from past fiscal policy missteps, and the structural factors shaping the UK's economic outlook. The conversation also explores the drivers of UK gilt yields, the impact of oil prices and inflation expectations, and the outlook for Bank of England policy. Finally, the team discusses positioning in UK bonds, the relative appeal of UK assets, and the case for hedging FX risk.(00:00) - Introduction (01:17) - Why has sterling remained calm amid political change? (03:19) - Lessons from past fiscal episodes and the risk of a repeat (04:20) - The new prime minister's room for manoeuvre (06:19) - Structural constraints and economic outlook for the UK (07:25) - Oil prices, inflation pass-through, and UK gilt yields (10:14) - Positioning on the UK yield curve (10:56) - Bank of England policy outlook (13:22) - Implications for sterling versus major currencies (16:35) - Key factors for UK bond investors (20:30) - FX hedging and international investor considerations (21:32) - UK equities in the current environment (23:01) - Closing remarks and legal information Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

Send us Fan MailIn this episode, Ben and Daphna sit down with Dr. Scott, pediatrician, neonatologist, and inventor of the Tortle. She shares how a simple observation in her Idaho practice, babies developing flat heads despite diligent parents, sparked a second career in medical device innovation. The conversation covers the evolution from the original corrective beanie to the Midliner and Transportal, the physiologic rationale for midline positioning in IVH prevention, and real-world data from a Tennessee children's hospital that cut its IVH rate from 28% to under 6%. She also offers candid advice for clinicians looking to turn an idea into a product.Support the showAs always, feel free to send us questions, comments, or suggestions to our email: nicupodcast@gmail.com. You can also contact the show through Instagram or Twitter, @nicupodcast. Or contact Ben and Daphna directly via their Twitter profiles: @drnicu and @doctordaphnamd. The papers discussed in today's episode are listed and timestamped on the webpage linked below.Enjoy!

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Pharma portfolios can create powerful opportunities, but without clear positioning, brands can end up competing with each other. In this episode, Lumanity's Jakub Kaczor, VP, Strategy Consulting, and Peter Smith, SVP, Strategy Consulting, discuss the complexities of portfolio positioning in the pharmaceutical industry. The guests explain that while a focused R&D strategy drives commercial growth and sustained innovation, it also creates a paradox where a company's own assets can end up competing against each other in the same disease area. To mitigate internal rivalry and maximize commercial potential, they advise companies to begin co-positioning early and follow a structured planning process, grounded in market reality. Ultimately, achieving portfolio success requires overcoming brand egos through a collaborative mindset, establishing clear governance under a dedicated portfolio owner, and designing strategies that anticipate the future competitive landscape. Tune in to learn how pharma teams can reduce internal competition, improve customer clarity, and build stronger portfolios that serve both patients and commercial goals! Resources: Connect with and follow Jakub Kaczor on LinkedIn. Connect with and follow Peter Smith on LinkedIn. Follow Lumanity on LinkedIn and explore their website! Learn more about this series we're doing with Lumanity here:  https://lumanity.com/commercialization-podcasts/

This month's question:  What contractors need to know about green roofs Talking sustainability with architects and owners Positioning as a trusted expert outside roofing circles Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share.In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk about aura vs. slop, why most artists are stuck, how often artists should release music, how to use short-form content, YouTube, Spotify, microgenres, playlists, AI, direct fan relationships, and what artists should actually be doing if they want their music to stop disappearing and start compounding.START HERE (everything OMT):https://onemoretime.fm/ytFREE: 10 AI Super Prompts for Musicianshttps://onemoretime.fm/superpromptsJOIN OUR DISCORD:https://discord.com/invite/rTAYsPcyEYFOLLOW:Instagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmSHOP (tees + sticker packs):https://onemoretime.fm/shopGET 30% OFF DISTROKID (affiliate):https://distrokid.com/?c=onemoretimeBusiness and guest inquiries: team@onemoretime.fm#IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365 0:00 Intro1:55 Musformation + One More Time crossover episode3:37 What changed for artists in 20266:48 Aura vs. slop vs. mid10:48 How artists actually build aura20:24 Should artists develop in public?24:09 Chappell Roan, Doechii & artist development26:47 The best fan growth tactics right now31:00 Short-form content that actually reaches fans39:38 How often should artists release music?45:44 Spotify, quality releases & the AI music flood49:02 How to measure growth without spiraling53:51 How often artists should post56:47 Why artists should do more on YouTube1:01:05 AI music and the human advantage1:02:11 Positioning yourself against other artists1:07:40 Fan acquisition vs. fan nurturing1:11:43 Stop blaming gear and start filming1:15:35 Rapid Fire Rampage

Anika teamed up with Benjamin Behrooz to decode why massive exposure so often fails to drive revenue. The conversation revealed a counterintuitive truth: the problem isn't content creation—it's integration. Benjamin's 17-year perspective on branding and his experience scaling Branding Los Angeles across five states offered practical pushback against the persistent "AI will replace everything" narrative, alongside a sharp look at where AI actually creates value.In This EpisodeThe origin story of Branding Los Angeles: from a 400 sq ft apartment to a national powerhouseScaling velocity: expanding from California to Texas, New York, Hawaii, and Florida with intentional footprint strategyThe staffing challenge: why grading your team A+, A, B, C determines whether you scale or collapseWhy 75% of potential clients get turned down—and why that's the competitive advantageThe integrated approach: how branding, PR, SEO, and storytelling work together (not in silos)Market psychology and decision timelines: understanding when your customer is actually ready to buyWhy human-written content still outperforms AI-generated content in Google's eyesBuilding authority through PR and media mentions, not just organic reachTimestamps00:00 Introduction: Standing out in a saturated market00:59 The 400 sq ft beginning: how showing up changes everything06:23 The integrated branding and market strategy approach09:02 Understanding market psychology and customer decision timelines10:12 Where conversations are actually happening: Reddit, Facebook groups, and beyond18:41 The AI content truth: Google is separating human-written from machine-written31:18 PR is more important than SEO (the hook)34:00 Staffing as the #1 scaling bottleneck: the A+/A/B/C grading system36:45 Selective client intake: saying no to 75% of opportunities44:30 Blue collar workers as the future champions of the economy48:57 The personal motto that drives everythingKey Insights & TakeawaysInsight 1: Visibility Without Revenue Is a Strategy Failure, Not a Content FailureFortune 500 companies frequently have massive social followings and brand awareness. Yet their phones aren't ringing. The problem isn't more content—it's integrating branding, PR, SEO, and storytelling into a cohesive system. Generic approaches die. Strategic integration wins. Insight 2: Human-Written Content Still Outperforms AI Content in SearchGoogle is actively separating human-written from machine-written content. Websites with 200 pages of AI-generated content rank, then instantly vanish. The companies winning in 2026 kept their content writers and use AI checkers to verify authenticity. Insight 3: Your Customers Aren't Where You Think They AreThe conversations your customers are having—the questions at 2 AM, the pain points they're sharing—aren't on your LinkedIn. They're on Reddit, in Facebook groups, where real people congregate. Win by showing up where the conversation already exists. Insight 4: Staffing Quality Determines Scale or CollapseGrade your team A+, A, B, C. C's go. B's get trained. A's get pushed to A+. One question: "If this position was open, would you rehire this person?" If no, you're already failing. Quality beats speed every time.Insight 5: Saying No to 75% of Business Is the Competitive AdvantageBenjamin turns down three out of every four potential clients. Not because he can't do the work—because he knows which clients will succeed. Sustainable growth comes from working with clients you can actually scale, not chasing every opportunity. Insight 6: PR Builds Authority That AI Can't FakeWhen a trusted third party validates who you are, that signal is worth more than a thousand blog posts. AI uses 15-20 platforms to cross-reference claims. If you're mentioned by credible sources, you win the trust game. Insight 7: Blue Collar Work Is the Future Safe HavenWhile corporate roles face disruption and downsizing, skilled trades are in desperate demand. Companies are cutting office staff by 40% while desperately hiring tradespeople. Positioning yourself in skilled trades offers more security than most white-collar paths. Resources & Links MentionedBranding Los Angeles (flagship company)National hubs: California, Texas, New York, Hawaii, FloridaClients include: Cousins Maine Lobster, Chipotle, and Fortune 500 brandsAbout Benjamin BehroozAfter 17 years in branding and digital strategy, Benjamin Behrooz built Branding Los Angeles from a 400 sq ft apartment into a national powerhouse serving Fortune 500 companies. He's scaled teams across five states and made the deliberate choice to keep human expertise at the core of his strategy while competitors chased AI automation. He leads a 95-person team that turns visibility into revenue.Connect with BenjaminLinkedInBranding Los AngelesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many agribusiness operators and food manufacturing networks face compressed profit margins because they treat premium ingredients as generic wholesale commodities. Ali Cox, founder and CEO of Noble West, breaks down how to build high-performance value-add brands by combining detailed supply chain tracking with targeted client positioning. She shares her strategic framework for analyzing cross-border food systems, maximizing consumer attention by leveraging underutilized physical product surfaces, and leveraging corporate social responsibility records to build deep customer loyalty.Key discussion topics include:Moving past commodity price drops by designing premium value-added brands.Positioning specialized agencies to dominate niche vertical marketing sectors.Sourcing corporate partners through shared operational challenges and transparency.Evaluating international food trends to align campaign copy with taste quality over volume size.Utilizing physical product surfaces for high-reach event marketing placements.Ali Cox is the founder and CEO of Noble West, leading vertical marketing initiatives and value-add brand positioning for the food and agricultural sectors.Connect with our guests or host:Follow Ali Cox on LinkedIn: https://www.linkedin.com/in/alicox/Explore Noble West Agency: https://wearenoblewest.com/ Automate Multi-Channel Media Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels. Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets.He shares his operational framework for navigating the branding battles between leading AI platforms, unifying creative execution with programmatic media planning networks, and sourcing custom data foundations to prevent repetitive campaign insights during client pitches.Key tactical themes covered:Tracking and correcting layout alterations across fragmented vertical environments.Tagging design assets with unique IDs to track performance across distribution pipelines.Aligning creative agency design directly with programmatic media network buying.Analyzing the long-term corporate value of humor, transparency, and moral foundations.Mixing automated workflows with custom data pools to avoid repetitive strategy layouts.Mark Figliulo is the founder and Creative Chairman at FIG, directing creative data tracking and asset architecture pipelines for premier consumer accounts.Connect & Protect Your Creative Assets:Follow Mark Figliulo on LinkedIn: https://www.linkedin.com/in/mark-figliulo-2817b19/Explore FIG: https://www.figagency.com/Automate Performance Marketing Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill. This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business. Because your talent isn't the problem. Your positioning is. And the best part? Positioning is something you can change starting today.

Musky 360 Podcast: Speed, Boat Channels, Current Positioning, and Small Boat RiggingOn this week's Musky 360 Podcast, host Steven Paul and co-host Jay Esse break down how speed can trigger big muskies and why boat channels are often overlooked big fish locations. They discuss how muskies use channels, current, edges, and high-flow areas to position and feed, especially when conditions push fish into predictable travel routes.The episode also covers high current musky positioning, how to approach smaller musky fishing boats, and practical boat rigging tips for better efficiency and safety on the water. Steven and Jay also answer more listener questions, covering real-world musky fishing strategy, boat control, lure presentation, and seasonal decision making.If you want to better understand musky movement, current-related fish behavior, and how to make your boat setup more effective, this episode delivers practical musky fishing information you can use on the water.

Brian Dobson and Greg Pendy from Clear Street examine SpaceX's (SPCX) edition to the Nasdaq-100 (NDX) Tuesday. The firm initiated SpaceX coverage with buy rating and a $217 price target. They explain why they believe the Elon Musk-led company is poised to become a leader in AI data centers and SpaceX's outlook. ======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Minnesota Twins are playing their best baseball of the season; Are the Twins positioning themselves to be buyers at the trade deadline; Byron Buxton's nagging hip injury; Favorite and least favorite Twins things from the week and more on the SKOR North Twins Show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Minnesota Twins are playing their best baseball of the season; Are the Twins positioning themselves to be buyers at the trade deadline; Byron Buxton's nagging hip injury; Favorite and least favorite Twins things from the week and more on the SKOR North Twins Show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Getting laid off twice early in your career could make you crave stability. It did the opposite for Brian Balthasar. After two rounds of corporate layoffs, he decided that starting his own machine shop was the safer bet. This is another one of our Gen CNC conversations. Brian founded Balthasar Industries in 2022, and he just bought his first building in North Tonawanda, New York. We walk through the leap: buying a mill and a lathe before he had customers, learning that the sales cycle can run a year or more, and finding out how fast the costs that have nothing to do with machines pile up. Some of the most useful parts are about money. The SBA 7(a) loan that got him started, the tooling and support gear that blew past every budget, and why his original business plan turned out to be 10 to 20 percent right. We add the rule every shop owner learns eventually: plan on it costing twice as much and taking twice as long, then pressure test that plan against the worst case. We also get into growing past a one person shop, standardizing on DN Solutions, and building a tech stack in the right order, with connectivity first. Brian shares the CAM path that let him run a shop knowing only basic G code, and where he wants to take the business next, from complex turning and mill turn work to the optics, aerospace, and defense jobs around Buffalo. Underneath all of it is an idea we keep circling back to. Growth is a calculated risk. You run the numbers, decide how much risk you can live with, and then, as Brian puts it, burn the boats and go. There's also a DN Solutions machine giveaway coming at IMTS this year, and you can sign up at makingchips.com/giveaway. What's Covered in this Episode (1:57) Learn more about Brian Balthasar and his journey in manufacturing (4:56) Why starting a shop felt less risky than another corporate job (6:22) Take your shop high-end with DN Solutions (7:35) Buying machines, hunting for customers, and learning sales (10:41) The startup costs nobody budgets for (15:04) Plan on twice as long and twice as much, then pressure test it (16:11) Boost spindle uptime with the Hennig workflow automation system (17:03) Buying the building and adding a third machine (18:33) Financing gear and getting a line of credit before you need it (21:09) Win a DN Solutions SVM 4100 at IMTS 2026 (22:37) The SAE effect and the community that shapes young founders (26:19) Growing past a one person shop and protecting your balance (27:48) Invest in yourself first with ProShop ERP (29:24) Building the tech stack in the right order, connectivity first (34:19) The CAM journey and running a shop on basic G code (36:06) Where the equipment is headed and a wild GM grinder story (39:34) Positioning for optics, aerospace, defense, and AS9100 (44:36) Closing advice: decide your risk threshold and burn the boats Resources Mentioned DN Solutions Hennig Workflow Automation ProShop ERP IMTS Bryce Barnes: The Tech Stack Advantage Connect with Brian Balthasar Balthasar Industries Balthasar Industries on LinkedIn On Instagram On Facebook Email Connect with MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Positioning your brand as premium takes more than just the price tag. Many businesses want the status and clientele of a premium brand, but don't know what it takes to build that presence publicly on social media. In this episode, Emma explains the key factors in creating a strong, cohesive identity for your brand. She unpacks the role that your social media content and online presence play in projecting a premium presence . You'll also learn the importance of showing your prospects your process so they know how you generate your results. For any brand focused on both having a premium brand and having an online identity that looks the part, this episode is packed with insights to help hit your goals. Listen in as Emma explains: Why Consistency is Key for Premium Brands How to Use Testimonials for Bigger Impacts Why You Need to Let Your Audience in on Your Process And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check   

While some hate me talking about sales - most comments and emails I get are thanking me for pushing them to get these tools so I want to make sure everyone knows - THESE SALES END TODAY! I go over $APP today - should you buy it now? It's a 10 bagger in Alpha Picks. I go over Value vs. Growth - that trade worked out. I go over what July looks like and why you may have felt Thursday was horrible - but was it? ⁠⁠⁠⁠⁠⁠⁠The Seeking Alpha Summer sale⁠⁠⁠⁠⁠⁠⁠ continues with HUGE savings. Don't miss it - there are only 2 per year with discounts off what they normally provide. You'll have to wait until December to get the next one. FORMULA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alpha Picks + Seeking Alpha Premium ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠+ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Trendspider and Sidekick⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - PERFECT TOGETHER! THESE SALES END SOON: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TRENDSPIDER - JULY 4TH SALE THIS WEEKEND - get my 4 hour algorithm included on any annual plan.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seeking Alpha's SUMMER SALE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠*BEST DEAL - SEEKING ALPHA BUNDLE - Save over $250 and get Premium and Alpha Picks together ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- EXTRA $100 OFF ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ALPHA PICKS - Want to Beat the S&P? Save $124⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EXTRA $74 OFF⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seeking Alpha Premium ONLY - FREE 7 DAY TRIAL ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEEKING ALPHA PRO - SAVE $600 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EPISODE SUMMARY

The 2026 FIFA World Cup is underway! Join Mark and Lorraine on this week's episode of the Brand Shorthand podcast as they discuss some of the advertising for this worldwide sporting event. From LEGO and Lay's to Adidas and Valvoline, tune in as the positioning duo breaks down these ads and determines whether they scored a goal or received a red card. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his approach to navigating the shift toward automated "agentic" shopping networks, using large-scale simulated data frameworks to maintain visibility in automated retail loops.Key discussion topics include:Bypassing late-stage campaign additions to integrate cross-cultural insights directly into core strategy.Optimizing brand positioning to remain competitive when autonomous AI assistants handle routine consumer shopping.Deploying automated research systems to track consumer choices across diverse demographic segments.Retraining operational staff from basic administrative tracking into creative and strategic service positions.Positioning regional market hubs as entry points for international business expansion.Guest Profile: Jorge Plasencia is the CEO of Republica Havas and Global Chief Client Officer of the Havas network, managing client alignment across 700 partner agencies in 100 countries.Connect & Scale Your Operations:Follow Jorge Plasencia on LinkedIn: https://www.linkedin.com/in/jorgeplasencia/Explore Republica Havas: https://republicahavas.com/Optimize Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Welcome to the VRA Investing Podcast with your host, Kip Herriage. In today's episode, Kip Herriage dives into the state of the markets as we come off a strong close for the Dow Jones, breaking all-time highs above 53,000, despite entering the typical summer trading lull. He breaks down the market's resilience, discusses why fears over additional Federal Reserve rate hikes are misplaced, and explains the growing evidence for lower inflation and interest rates ahead.

During this First Family Sunday of the month, Pastor Mike Polhemus teaches on positioning our hearts for revival. After the message, we break into groups for family discussions.

"So I didn't write this book because I've accomplished something extraordinary. I wrote this book because I've achieved something quite ordinary, which doesn't happen to most kids who grow up like me." - J.D. Vance, Hillbilly ElegyJ.D. Vance's memoir - Hillbilly Elegy, written when he was 31 years old - launched him into the national spotlight and eventually the Vice Presidency of the United States.But in the book's first paragraph, Vance writes "... I'll be the first to admit that I've accomplished nothing great in my life, certainly nothing that would justify a complete stranger paying money to read about it."Yet Vance's memoir became a cultural touchstone to help understand why "hillbillies, rednecks and white trash" voted for Donald Trump in 2016, and later got made into a Netflix movie. His story launched him into national politics. Do you feel like your profile is ordinary for business school? Why not try the "J.D. Vance?" Instead of hunting for bigger achievements, why not share the distance you traveled to get where you are? Why not offer admissions readers more context in which to evaluate your performance?Listen on as Darren breaks down this counterintuitive positioning strategy for your MBA applications.TopicsWhy "Getting to Ordinary" Might Be Your Best Story (0:00)Reading the First Paragraphs of Hillbilly Elegy (2:55)What Obstacles Have You Overcome? (8:55)Uncovering Your Best Obstacle Stories (10:45)Show NotesHillbilly Elegy: A Memoir of a Family and Culture in Crisis by J.D. VanceHidden Potential: The Science of Achieving Greater Things by Adam GrantResources for MBA Applicants⁠⁠Get free school selection help at Touch MBA⁠⁠⁠⁠Get pre-assessed by top international MBA programs⁠⁠⁠Join our Admissions Edge Course & Community⁠⁠⁠Our favorite MBA application tools (after advising 4,000 applicants)⁠

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Xi Jinping's Strategic Outreach to North Korea. Guest: Gregory Copley. Xi Jinping's visit to Pyongyang is seen as a move to reassert Chinese influence over North Korea as Kim Jong-un shifts away from communist identity. Kim is positioning himself as an equal to Xi while strengthening his ties with Russia, creating a complex ideological shift in the region. 101936

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cary Carbonaro.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cary Carbonaro.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cary Carbonaro.

Preview for Later Today: Mary Anastasia O'Grady profiles Abelardo de la Espriella, a businessman with triple citizenship running for Colombia's presidency. Positioning himself as a disruptor similar to Donald Trump, de la Espriella appeals to voters tired of establishment politics. He seeks to change the status quo through a focus on entrepreneurship and a willingness to take risks.