Podcasts about Positioning

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Best podcasts about Positioning

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Latest podcast episodes about Positioning

TD Ameritrade Network
Peter Schiff on Trump's Tariff Policy, Recession Odds & Gold Strength

TD Ameritrade Network

Play Episode Listen Later Apr 18, 2025 29:30


When Peter Schiff joined Diane King Hall on April 9th to discuss tariff policy, a breaking headline crossed that Pres. Trump was pausing implementation another 90 days. Peter reacts to the news later in the interview (24:35), but his stance remains the same: He believes inflation costs from tariffs will "leave Wall Street and land on Main Street." Peter and Diane discuss the state of the U.S. economy, Federal Reserve policy and dive into his bullish gold outlook as the precious metal continues to hit all-time highs.Note: Segment began filming on April 9, 2025 ahead of Pres. Trump's 90-day tariff pause.0:00-1:13 Introduction and "Stealth" Recession1:14-1:57 How Tariffs Could Lead to Worst Recession since Great Depression1:58-5:51 Schiff on Recession Odds in 20255:52-7:50 U.S. Labor Market Outlook7:51-8:49 Consumer Strength Weakening?8:50-10:09 Schiff on Interest Rates, Fed Policy10:10-12:47 United States Deficit and Government Spending12:48-14:25 Why Peter Schiff is Bullish Gold14:26-15:47 U.S. Dollar Spending Power15:48-17:34 Positioning in Gold17:35-19:19 Portfolio Management in Tariffs Environment19:20-21:06 Peter Schiff's Dr. Doom vs Dr. Reality21:07-22:00 What Schiff Would Do If He Ran the Fed22:01-23:00 Schiff: Everything's in a Bubble23:01-24:33 Gold versus Bitcoin24:34-25:55 Reaction to Trump's 90-day Tariff Pause25:56-26:52 Schiff's Selling into Tariff-related Rally26:53-28:25 What Young Investors Should Know About Gold======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

NHL 94 Podcast
chaos, Debunking Offensive / Defensive Awareness & Player Positioning in NHL '94

NHL 94 Podcast

Play Episode Listen Later Apr 18, 2025 71:24


Ever wondered what Offensive and Defensive Awareness really do in NHL '94 on the Sega Genesis? For years, it's been one of the game's biggest mysteries... until now!In Episode 26 of the NHL '94 Podcast, Len the Lengend sits down with the incredible John aka chaos, who has done groundbreaking work digging into the actual game code. Forget speculation – chaos brings the definitive answers on how Offensive and Defensive Awareness impact player performance.But that's not all! We also dive deep into player positioning for ALL 12 skaters on the ice. Understand the logic behind:-How players react to the puck-Their awareness of the nearest opponent-Specific offensive and defensive zone behaviors -And much more!If you're a fan of NHL '94, Sega Genesis, 16-bit classics, or just love understanding the nuts and bolts of retro games, this is a must-listen episode. Get ready to see this iconic game in a whole new light!_______________________________________________________Twitter / X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/NHL94Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@NHL94Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rumble - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rumble.com/c/c-5524878⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NHL94Pod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Other Work (Canadian Bitcoiners Podcast): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/CanadianBitcoiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A proud member of the CBP Media Network! (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/CBPMediaNetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)#NHL94 #RetroGaming #SegaGenesis #16bit #NHL #GamingPodcast #VideoGames #GameAnalysis #PlayerAI #NHL94Podcast

Churchfront Worship Leader Podcast
How to Mix Like a MUSICIAN Michael Curtis at Churchfront Conference 2024

Churchfront Worship Leader Podcast

Play Episode Listen Later Apr 17, 2025 26:05


Active Mixing - From Boring to Baller Episode Overview In this episode, Michael Curtis shares practical strategies for creating more engaging, dynamic worship mixes. Drawing from his background as a professional bass player and mixer, he explores how intentionality and specificity can transform "boring" mixes into creative, engaging experiences that better serve worship environments. Time Stamps & Key Points Introduction [00:48] Michael introduces the concept of "active mixing" versus boring mixing The challenge: Moving beyond "it sounds fine" to creating engaging, dynamic mixes Creativity as the antidote to boring mixing Creativity Through Structure [01:41] Biblical concept of creation: bringing order from formlessness The playground analogy: Children with fenced playgrounds use 90% of the space vs. 30% without fences "Sometimes what feels like a straight jacket is actually a Narnia closet" Leadership through specificity and making finer distinctions Strategies for Worship Pastors [05:52] Prescriptive leadership can be valuable when appropriate The progression from 10 Commandments (prescriptive) to Sermon on the Mount (descriptive) Matching leadership style to team maturity level Create "sit-down chords" - signals that create clear expectations Setting up rhythms and cues that guide the worship team Organize tracks by function, not just instrument: Percussion: Rhythm-driving elements Foundation: Bass and low-end elements Filler: Pads and ambient elements Leads: Melodic elements that guide congregation Gamify growth paths for volunteers Create progressive learning steps (like unlocking levels in a game) Apply "arbitrary limits" that help beginners master fundamentals before moving on Name and assign musical ownership Clarify who owns each musical element at any given time Consider adding a dedicated "music producer" position Strategies for Musicians [12:36] "Rhythm Randy needs a retirement party" Moving beyond mindlessly strumming the chord chart Playing a part rather than just playing the chart Use the whole playground within boundaries Finding creative ways to express within structure Create "alley-oop" moments Intentional handoffs between instruments Setting up moments for other musicians to shine Beware of "bedroom vacuums" Sounds created in isolation often take up too much sonic space Smaller sonic footprint needed in larger ensembles Interesting is greater than good Focus on creating compelling sounds, not just technically correct ones Hire both "Jekyll and Hyde" Balance between foundational players and texture specialists Strategies for Front of House Engineers [18:57] Be the guide - lead with your decisions Take charge of the mix and make intentional choices Use contrast effectively Create distinction between elements (can't have "close" without "far") Highlight different instruments in different sections Anticipate "oops" moments, don't just react Push faders before transitions, not after they happen Vary verse highlights Intentionally feature different instruments in different verses Keep congregation engaged through variety Develop common tonal language The "5-1-2" system for describing frequency ranges Creating shared vocabulary for sound issues Reference the real Compare your mix to professional recordings Combat ear fatigue by checking against references Mise en place - everything in its place Strategic console layout for efficient mixing Positioning faders for easy access during active mixing Conclusion [24:25] Start with clear direction (10 Commandments approach) then move to principles (Sermon on the Mount) Have the courage to be specific with your team Embrace structure as a pathway to creativity Key Quotes "Sometimes what feels like a straight jacket is actually a Narnia closet." "Move away from playing the chart to playing the part." "It is in that company's best interest to give you a patch that sounds great out of the box, but that's taking up a lot of real estate to make it sound good on its own." "Be the guide, take charge, lead your congregation with your decisions." "There cannot be close if there's not far, there cannot be wide if there isn't narrow." "Interesting is greater than or at least equal to good." Practical Applications For Worship Pastors: Organize tracks by function rather than instrument type Create clear growth paths for volunteers Be appropriately prescriptive with newer team members For Musicians: Consider your sonic footprint within the full band context Play intentional parts, not just the chord chart Create sounds that are interesting, not just technically correct For Sound Engineers: Use your left and right hands strategically on the console Intentionally highlight different instruments in different verses Reference professional mixes to maintain perspective Connect & Continue For more insights on active mixing and creative worship production, connect with Michael Curtis and the Church Front team. Apply to Join Churchfront Premium Apply to Join Churchfront Pro Free Worship and Production Toolkit Shop Our Online Courses Join us at the Churchfront Conference Follow Churchfront on Instagram or TikTok: @churchfront Follow on Twitter: @realchurchfront Gear we use to make videos at Churchfront Musicbed SyncID: MB01VWQ69XRQNSN  

Staffing & Recruiter Training Podcast
TRP 242: The Business Development Positioning with Bob Wiesner

Staffing & Recruiter Training Podcast

Play Episode Listen Later Apr 17, 2025 26:20


In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Wiesner—author of Winning is Better and partner at The Artemis Partnership—about how professionals can use strategic business development positioning to win more consistently. Known as “The Pitch Doctor,” Bob breaks down his five-part framework for effective positioning: defining the client's problem, offering unique insight, presenting a tailored solution, providing measurable results, and articulating the broader impact. He explains that while most professionals focus on their credentials and solutions, what truly sets them apart is their ability to reframe their value from the client's perspective. Bob emphasizes that rainmakers must lead with empathy and relevance—starting conversations with the client's pain points rather than their own qualifications. He walks through how to uncover insights, develop client-specific messaging, and communicate tangible business outcomes that differentiate your firm. For professionals seeking a step-by-step roadmap to build credibility and earn trust in a crowded market, this episode delivers a masterclass in persuasive business development. Visit: https://therainmakingpodcast.com/ ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Bob Wiesner is known as the ‘pitch doctor' because of his approach to winning pitches. He's advised on over 400 transactions in the last 25 years and his clients include companies like KPMG, Deloitte and JP Morgan Chase, and top firms in advertising, accounting, architecture, engineering, consulting, law and investment banking. Bob Wiesner's book: Winning is Better: The Journey to New Business Success https://www.amazon.com/Winning-Better-Journey-Business-Success/dp/B09NRD7H6Y  Bob Wiesner on LinkedIn https://www.linkedin.com/in/bobwiesner/  http://www.changeforce.ai/ bob.wiesner@changeforce.ai Learn more about your ad choices. Visit megaphone.fm/adchoices

Corey Boutwell Podcast
The Most Effective Way To Implement Boundaries As A Man #266

Corey Boutwell Podcast

Play Episode Listen Later Apr 17, 2025 30:13 Transcription Available


The Retirement and IRA Show
Asset Positioning in the Transition Period: EDU #2516

The Retirement and IRA Show

Play Episode Listen Later Apr 16, 2025 84:55


Chris's Summary: Jim and I are joined by Jake and Jacob to discuss listener emails related to asset positioning for retirement and the transition period leading up to it. We break down how we think about asset allocation across account types, what a liquidity account is and why we use it, and how we handle […] The post Asset Positioning in the Transition Period: EDU #2516 appeared first on The Retirement and IRA Show.

Destination On The Left
424. Building Your Brand from the Inside Out, with Karley Cunningham

Destination On The Left

Play Episode Listen Later Apr 16, 2025 51:12


On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we serve, and positioning ourselves around benefits and differentiators. Karley clears up all the noise around branding and marketing and shares actionable steps to help you evolve your brand. What You Will Learn in This Episode: How understanding fundamental beliefs and truths strengthens a brand's identity Why you need to distinguish branding from marketing and how this distinction leads to more effective marketing strategies Actionable steps for creating a strong brand promise and how it can impact employee recruitment and retention How the concept of tightening the creative box leads to more innovative solutions and helps a brand differentiate itself in a competitive market Why aligning a brand's internal culture with its external promises impacts a company's overall reputation and employee satisfaction What role target audience understanding plays in brand differentiation Differentiating Branding from Marketing Branding and marketing play distinctly different roles in business success, and Karley shares her philosophy that branding is the backbone that informs and enhances marketing strategies. While marketing focuses on promoting products and services to specific audiences, branding is about creating a compelling narrative that defines what your destination or business stands for. As Karley puts it, “Brand is what people say about you when you're not in the room.” It's about building a reputation through consistent, authentic interactions at every customer touchpoint. Building a strong brand is about taking a good look at who you are as an organization. Start with an inside-out approach—look at your fundamental beliefs and truths. As a destination, you really need to dig into your core purpose, guiding principles, character, and vision. These elements form the DNA of the brand and serve as a blueprint for how a company operates both internally and externally. Understand Your Audience After establishing a strong internal identity, your next step should be taking the time to understand the external market. Travel and tourism businesses must identify their target audiences by exploring what problems they solve for these groups. Knowing what draws visitors to your destination is key, whether it's providing adventure, culinary experiences, or relaxation. Karley uses the example of aligning the customer experience with expectations: “Are people going to come away from our region raving about what we do because we've set them up for success?” Understanding audience expectations allows companies to craft specific value propositions, ensuring that every touchpoint is meaningful and engaging. Positioning, Messaging, and Telling Your Story Effective branding requires clear positioning and messaging strategies. This involves identifying the benefits and differentiators your business offers compared to competitors. What makes you unique and why travelers should choose you over others? Storytelling is a powerful tool because sharing narratives about local culture, history, or the people that make your destination unique can resonate deeply with potential visitors and create a relatable brand image. Integrating the Brand Promise The brand promise needs to include employees as well as customers, and as Karley points out, the internal experience has to mirror the external promise. Ensuring employees feel valued and integral to delivering on your destination's promise boosts morale and improves service quality, which in turn elevates your visitors' experience. By integrating the brand promise throughout the organization, businesses improve customer experience and enhance employee recruitment and retention, which is an essential consideration in the tourism industry right now. Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Inside Sources with Boyd Matheson
China positioning itself as ‘stable' economic power thanks to American tariff troubles 

Inside Sources with Boyd Matheson

Play Episode Listen Later Apr 16, 2025 11:18


Hosts: Taylor Morgan and Rusty Cannon  Tariffs have been ever-present in everyone's minds over the past several weeks. Here locally, Utah Governor Spencer Cox is telling state agencies to make plans for a possible recession as a result of the tariffs. And now China is positioning itself it be the source of economic "stability and certainty." All of this comes while President Trump seeks to bring countries to the bargaining table as he tries to fix what he calls a trade imbalance. 

Chain of Learning: Empowering Continuous Improvement Change Leaders
41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn]

Chain of Learning: Empowering Continuous Improvement Change Leaders

Play Episode Listen Later Apr 16, 2025 60:17


You're doing great work….yet you know you could have a greater influence.You have a vision for more. More strategic work. More influence.Only question—how do you get there?The issue isn't your talent or skills. It's how you are positioned—how your clients or organization see (and value) your role.In this episode, I'm joined by Betsy Jordyn—former Disney OD consultant turned brand positioning strategist—to help you reshape how others perceive your value and become the one leaders turn to when it comes to making significant changes to their leadership and culture.Besty shares actionable ways to communicate your value so you can land the roles and work you truly deserve. And we both share insights we've learned from evolving the framing of our own positioning over time.Whether you're an internal change leader tired of being stuck in execution mode or a consultant struggling to land strategic engagements, this conversation is your road map to stop playing small.YOU'LL LEARN:What positioning actually is—and why it mattersHow to spot the signs your positioning isn't landing the way you wantThe 3 levels of positioning every leader and consultant should masterReal examples from our own careers on how we've evolved our positioningA simple process to clearly articulate your value and stand out in your marketABOUT MY GUEST:Betsy Jordyn is a Brand Positioning Strategist who helps consultants and coaches clarify their message, amplify their influence, and monetize their strengths. Drawing on her experience as a former Disney OD consultant and leader of an external practice serving brands like Wyndham and AAA, she empowers clients to make a bigger impact through authentic thought leadership.IMPORTANT LINKS:Full episode show notes: ChainOfLearning.com/41Watch the Bonus Video – Elevate Your Positioning to Lead Transformational Change: https://youtu.be/O0W9dq3jYnw Connect with Betsy Jordyn: linkedin.com/in/betsy-jordynBetsy's Meeting Discovery Script: betsyjordyn.comBetsy's Podcast, Consulting Matters: betsyjordyn.com/podcasts/consulting-mattersMy website for resources and working together: KBJAnderson.comFollow me on LinkedIn: linkedin.com/in/kbjandersonMy Japan Leadership Experience program: kbjanderson.com/JapanTripFREE KATALYST™ Change Leader Self-Assessment: KBJAnderson.com/katalystTIMESTAMPS FOR THIS EPISODE:03:26 What positioning is and why it matters06:48 Why your brand is your reputation07:54 Signs your brand positioning is off10:38 Betsy's personal story in understanding the importance of positioning18:28 How Betsy helped Katie improve her positioning25:37 Changing the name from Japan Study Trip to Japan Leadership Experience28:42 Clarity - the highest level of positioning32:25 Second level of positioning that happens a client approaches you with a request35:25 How to clarify the strategic frame and position yourself against that42:15 Third level of positioning in positioning yourself as a strategic partner46:12 How to position yourself when working with a new client48:44 The opportunity of stepping out of the box and become a thinking partner50:06 One key learning to reposition your own work54:07 The strategic framework to pivot your messaging

Creating a Brand
From Frustration to Podcasting Success | Julie Solomon

Creating a Brand

Play Episode Listen Later Apr 15, 2025 31:39 Transcription Available


Send Us a Text MessagePodcasting can be frustrating. Whether you're a podcast host or guest, it can feel like a constant struggle that doesn't meet expectations. If this is you, you're probably closer than you think to reaching a higher level of success! In this episode, Julie Solomon explains that the solution can be found at the intersection of your messaging specialization and proper visibility positioning. Get ready to make small shifts so you start thriving as a podcaster on either side of the microphone!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/327Chapters00:00 Introduction to Messaging and Its Importance05:34 Understanding Messaging vs. Content10:00 The Power of Specialization in Messaging17:01 The Role of Authority in Messaging22:15 Visibility: Building Your Brand and InfluenceTakeawaysMessaging is the foundation of successful content creation.Many believe they have a content problem, but it's often a messaging issue.Specialization helps you stand out in a crowded market.Authority in your messaging builds trust with your audience.Quality content is more impactful than quantity.Your unique energy enhances your messaging effectiveness.Positioning your message correctly attracts ideal clients.Visibility should align with your business goals.Creating high-quality episodes encourages sharing and engagement.Consistency in messaging leads to growth and visibility.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/327

Ditching Hourly
Yuval Yeret - The Status of Agile as a Platform and Navigating Career Pivots

Ditching Hourly

Play Episode Listen Later Apr 15, 2025 60:11


Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures.About YuvalYuval Yeret is a Product/Scaling/Agility Coach focused on helping product/tech leaders scale their organizations without slowing down, improving outcomes by leveraging flow, agility, and product orientation. (while avoiding the dogma and process BS of Agile Theater). Yuval is a globally recognized expert on scaling w/ agility, a SAFe Fellow, a Professional Scrum Trainer, and a co-author of the Kanban Guide for Scrum Teams. These days Yuval is focused on helping organizations evolve from Feature Factories to Empowered Product Organizations, as well as helping deeper tech organizations develop a pragmatic agility strategy. Yuval shares his insights on scaling w/ agility at https://yuvalyeret.com/scaling-with-agility-newsletter/Chapters(00:00) - Introduction and Guest Welcome (00:17) - Yuval's Background and Journey into Agile (01:35) - Early Days of Agile (03:56) - Transition to Consulting and Coaching (07:21) - Agile's Evolution and Current State (09:46) - Challenges and Criticisms of Agile (17:30) - Future of Agile and Role Adaptation (22:18) - Advice for Agile Practitioners (30:22) - Reflecting on Agile Leadership (31:24) - Anecdote: Transition from FileMaker to Web Development (34:57) - The Future of Agile and Product Operating Models (39:20) - Adapting Skills for New Opportunities (41:48) - Navigating Organizational Change (44:47) - Strategies for Career Pivoting (48:01) - The Role of Scrum Masters in Modern Organizations (52:00) - Consulting and Value Proposition (57:55) - Closing Thoughts and Resources Notable Quotes"What happened over the years is... agile has become mainstream for most of corporate America, technology organizations and product companies. And this created the reality where the people that are, the organizations that are currently adopting agile are the late adopters.""[Late adopters] are slapping names like Scrum Master and Sprint and User Story and Daily Scrum... on the way that they've been doing things already. And it's like lipstick on a pig. It's not really creating any impact other than a bad name for Agile and a bad name for people in these roles.""The biggest issue with Agile... is the over-reliance on specific roles in organizations.""We will have a significantly smaller number of people that dedicate their career to something like agile, whatever it's called. You will need to specialize. You will need to start to think like consultants need to start to think and build your content solar system."Yuval's Links and Other ResourcesYuval's article on "The Future of Agile Roles and Agility"Yuval's private podcast on navigating the landscape of Agile theater, feature factories, and product operating models"Crossing the Chasm" by Geoffrey Moore (book on technology adoption)Netflix culture book (featuring the "Netflix question")The career mini-course that Jonathan mentioned: Unblock Your Career by Shachar Meir ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws)
Episode 72 - Positioning Premium Pet Food with Billy Hoekman from Green Juju

The Pet Shop Girls from Pet Product News with Sherry (Odyssey Pets) and Carly (House of Paws)

Play Episode Listen Later Apr 15, 2025 42:45


We had such an insightful discussion with Billy Hoekman from Green Juju in this episode. He provided so much valuable information about the pet food industry, AAFCO regulations, and how Green Juju is innovating with their whole food approach. Billy also gave great advice for retailers to educate staff and customers. It was fascinating to learn about his passion for pet nutrition and hear his visions for the future of the industry. We really enjoyed chatting with Billy and getting to pick his brain on various topics through our rapid-fire questions. Connect with Billy and Green Juju: https://greenjuju.com/ https://retail.pet/ https://www.instagram.com/billy_hoekman/ Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Proactive - Interviews for investors
First Phosphate fuels U.S. industrial revival with domestic LFP battery supply chain

Proactive - Interviews for investors

Play Episode Listen Later Apr 15, 2025 5:06


First Phosphate Corp. CEO John Passalacqua joined Steve Darling from Proactive to outline the company's pivotal mission: powering the resurgence of American manufacturing by supplying domestically sourced Lithium Iron Phosphate (LFP) battery materials essential to factory automation, robotics, and energy storage systems. Passalacqua emphasized that the future of U.S. manufacturing is closely tied to the widespread adoption of industrial automation and robotics—technologies that rely heavily on LFP batteries. Known for their safety, longevity, and scalability, LFP batteries are rapidly becoming the global standard for grid-scale storage and automated production systems. This shift is being accelerated by evolving national trade and security policies aimed at strengthening domestic capabilities and reducing dependence on foreign supply chains. According to First Phosphate, the demand for industrial automation is expected to soar to USD $307.7 billion by 2030. With around 60% of jobs poised to automate at least 30% of tasks, automation could boost global productivity by 1.5% annually and contribute to the creation of over 6 million new jobs. Positioning itself as a domestic solution to this global shift, First Phosphate is actively developing a vertically integrated North American LFP ecosystem—from mining to battery-grade materials. The company controls over 1,000 sq. km of high-purity igneous phosphate claims in Quebec, an area capable of supporting more than 350 GWh of LFP battery production each year. Its phosphate ore is among the cleanest in the world, naturally low in harmful elements and extractable without the use of solvents. This vertical integration strategy allows First Phosphate to manage the entire value chain, from resource extraction to the production of LFP cathode active material (CAM). The result: a fully traceable, secure, and sustainable domestic supply chain that supports the growing demands of North America's electrified #proactiveinvestors #firstphosphatecorp #cse #phos #otcqb #frspf #phosphate #LFPBatteries #CriticalMinerals #CleanEnergy #MiningCanada #ElectricVehicles #EnergyStorage #NorthAmericaSupplyChain #FirstPhosphate #SustainableMining

B2B SaaS Marketing Snacks
84- Positioning an AI SaaS company

B2B SaaS Marketing Snacks

Play Episode Listen Later Apr 14, 2025 38:37


With over 14,000 new AI startups in the past few years and nearly every software tool now adding “AI” to its messaging, how can your AI-powered SaaS product stand out? In Episode 84 of BSMS Marketing Snacks, host Brian Graf and special guest CMO Antoine Vial (fractional CMO for 20+ SaaS companies) explore why technical features alone aren't enough to win customers during the AI gold rush. You need to craft messaging around the real outcomes and value you deliver. They use real examples (like how one startup niched down with “personalization at scale” for a specific audience before broadening out) to illustrate effective go-to-market tactics. You'll hear about emerging trends: from new pricing models in an AI-first era to booming verticals like customer support, sales automation, analytics, cybersecurity, and more.This episode covers:Differentiating in a Saturated AI Market: Why the explosion of AI startups makes clear positioning more important than ever, and how to avoid getting lost in a sea of “AI-powered” claims.Outcome-Focused Positioning: How to move beyond bragging about algorithms and instead highlight the concrete business outcomes and “jobs-to-be-done” your product delivers for customers.The Power of Niche & Early Adopters: A playbook for niching down – targeting a specific vertical or problem first – to gain traction and product-market fit (and how companies like Clay used this strategy to build momentum).Evolving Your Go-to-Market Strategy: Tips on identifying your ideal early adopters, refining your messaging for that subsegment, then expanding thoughtfully once you've established a foothold.Emerging Pricing Models for AI SaaS: An overview of pricing trends – from traditional subscriptions and tiered plans to usage-based “credit” models and value-based pricing – and how these choices support (or hinder) your positioning.Industry Trends & Examples: Insights into key AI-driven verticals (from AI voice agents in customer service to AI coding assistants) and what's helping the winners in those niches break through the noise.Cutting Through Hype to Drive Adoption: Why simply having AI isn't a strategy, and practical advice for founders on communicating your unique value so customers understand why your solution matters to them.For B2B SaaS founders and marketing leaders driving companies above $2M ARR, this conversation is a masterclass in standing out and scaling up in the AI era. As your company grows, the stakes of positioning only get higher – especially when you're competing in a hot space with well-funded entrants and legacy players all touting AI. Episode 84 arms you with expert perspectives on sharpening your value proposition and go-to-market focus. You can refine your messaging, target the right niche audiences, and align your pricing with value – all of which are crucial to accelerating growth beyond the $2M mark. Make sure your AI-powered product isn't just another face in the crowd, but a clearly differentiated solution poised for long-term success.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processThe State of B2B SaaS SEO in the Age of AI [2025]T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company. 

Brand Shorthand
AI Versus the Customer Experience

Brand Shorthand

Play Episode Listen Later Apr 14, 2025 32:42 Transcription Available


AI is on the rise and Mark and Lorraine are here to discuss it all! Learn how AI is affecting the customer experience, how advertisers should be thinking about the growth of AI in businesses, and what the future with AI could look like. Join Mark and Lorraine this week to see how Meta, Amazon, and Netflix have incorporated AI into their customer experiences. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Light Years: A Golden State Warriors Pod
Warriors Playoff Positioning

Light Years: A Golden State Warriors Pod

Play Episode Listen Later Apr 12, 2025 50:52


Sam and Andy assess the Warriors' playoff position with one big game vs Clippers remaining. Later (30:36) they discuss if the Warriors need the sixth seed or if they're better suited in the play-in? Finally they (37:46) discuss Kerr's subliminal message to Kuminga.Host: Sam Esfandiari and Andy LiuProducer: Tim AnganSpecial Thanks To Our Sponsors:

TGOR
Mornings April 11, 2025 Hour 3: Sens and Habs battling over wildcard positioning and solid opening to The Masters

TGOR

Play Episode Listen Later Apr 11, 2025 43:37


NHL analyst Frankie Corrado on the Sens and Habs fighting over wildcard 1 and 2 sports and Tee it Up's Kevin Haime on a solid opening round of The Masters.

Marketing Mindset Podcast
Natural Remedy, Real Results: Positioning Bees & Trees for Growth

Marketing Mindset Podcast

Play Episode Listen Later Apr 10, 2025 50:32


How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment.Featuring:Understanding consumer research for deep market positioningWhy discounts aren't always your best marketing playHow authority figures shape consumer trust—and how to leverage them effectivelyCreative strategies to make your brand stand apart in competitive industriesIf you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in!

The Influencer Podcast
Attract High-Paying Clients Without Constant Selling

The Influencer Podcast

Play Episode Listen Later Apr 9, 2025 18:05


ABOUT THIS EPISODE: Are you constantly explaining yourself to potential clients? Are you stuck at the same revenue level month after month, despite working harder than ever? In this episode of The Influencer Podcast, Julie Solomon breaks down the critical shifts that will take your business from inconsistent income to predictable, scalable growth. Julie shares why refining your positioning, messaging, and sales process is the key to attracting premium clients who are ready to invest—without hesitation. She dives into the importance of speaking directly to your ideal audience, avoiding the trap of random referrals, and creating a repeatable sales system that brings in consistent revenue. If you're tired of the feast-or-famine cycle and ready to scale beyond $8K months, this episode will show you the exact strategies Julie uses with her clients inside the Revenue Accelerator. Plus, she's offering a special $1 promo for The Growth Collective to help you master your content and messaging. Tune in and take the next step toward financial stability and business growth! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  01:05 The Shift That Changes Everything 01:49 Common Revenue Growth Challenges 03:28 The Importance of Positioning and Messaging 04:05 Attracting Premium Clients 05:20 Fixing Your Sales Flow 06:17 The Power of Laser-Focused Messaging 10:30 Creating a Predictable Sales Process 12:11 Conclusion and Next Steps QUOTABLES: “ If you're noticing that when people come to you, you're having to explain yourself over and over again. And like, explain who you are and what you do and what you offer. That means that there's a lot of confusion in your messaging right now. And if you confuse them, you will lose them.” - Julie Solomon  “   Let's just talk about the shifts that can take place when you focus on these three keys, positioning, messaging, sales strategy. And first I want to get clear on like, what is positioning? So essentially positioning is how your ideal client perceives your offer and your authority and your ability to give them the transformation that they want. So messaging plays a big part in positioning because that's how we articulate that, but messaging is really the big perception piece.” - Julie Solomon  RESOURCES: [JOIN THE GROWTH COLLECTIVE FOR JUST $1] Ready to turn your content into clients without the confusion? The Growth Collective gives you the proven strategies, live coaching, and content frameworks you need to attract and convert your ideal audience. Use code GIFT to get your first month for only $1

The Bid
215: Navigating Market Volatility and Tariff Policy: Positioning Portfolios Amid Uncertainty

The Bid

Play Episode Listen Later Apr 9, 2025 20:42


The recent tariff announcements by President Trump on April 2nd have sent shockwaves through the global markets, triggering significant market volatility, driven by the uncertainty of these tariffs and their impact on global supply chains, inflation, and economic growth. As markets are grappling with various potential scenarios, how should investors be positioning their portfolios to navigate continued uncertainty? Glenn Purves, Global Head of Macro at the BlackRock Investment Institute and Gargi Pal Chaudhuri, Chief Investment and Portfolio Strategist for the Americas at BlackRock. Glenn and Gargi will help us navigate the current themes driving market dynamics, how these shifts impact supply chains and prices, and how investors can manage volatility and uncertainty in these turbulent times. This content is for informational purposes only and is not an offer or a solicitation. Reliance upon information in this material is at the sole discretion of the listener. Reference to the names of each company mentioned in this communication is merely for explaining the investment strategy and should not be construed as investment advice or investment recommendation of those companies. In the UK and Non-European Economic Area countries, this is authorised and regulated by the Financial Conduct Authority. In the European Economic Area, this is authorised and regulated by the Netherlands Authority for the Financial Markets. For full disclosures go to Blackrock.com/corporate/compliance/bid-disclosurestariff, tariffs, global markets, inflation, economy, economic growth, blackrock, the bid, finance, finserv, trump, market volatilitySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Failure Factor: Stories of Career Perseverance
Eight Sleep Co-Founder Alexandra Zatarain on Having Difficult Conversations and Being Throw Into The Leadership Fire

The Failure Factor: Stories of Career Perseverance

Play Episode Listen Later Apr 9, 2025 52:14


Alexandra Zatarain is the co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. With accolades like being named to Forbes 30 Under 30 and Inc's 100 female founders lists, Alexandra is the marketing genius that helped put Eight Sleep on the map.  Starting Eight Sleep with minimal marketing experience, she managed to redefine their product category through a long process of trial and error. Alexandra shares her thoughts about the importance of feedback, effective communication, humility, and long-term planning while emphasizing the need to embrace challenges, learn from failures, and maintain a growth mindset. Listen to her insights on navigating the complexities of entrepreneurship and innovation, particularly in the tech space.   Key takeaways: The journey of entrepreneurship is often messy and filled with failures. Understanding customer needs is crucial for product development. Feedback from early users can guide product improvements. Positioning is critical for startup success. Growth comes from learning through challenges and failures. Embracing feedback as a learning opportunity can lead to growth. Humility is a key trait for effective leadership. Scaling a business introduces new complexities and challenges. Long-term planning is necessary for sustainable growth. Feedback should be immediate and constructive, not just negative. Assuming good intentions helps in receiving feedback positively. Continuous learning is vital in entrepreneurship. Building a supportive community can alleviate the fear of failure.   The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com  Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com   Learn more about Eight Sleep: https://www.eightsleep.com Ig: https://www.instagram.com/eightsleep In: https://www.linkedin.com/company/eight-- Follow Alexandra Ig: https://www.instagram.com/alexzatarainj In: https://www.linkedin.com/in/alexandrazatarain Follow Megan  Ig: https://www.instagram.com/meganjbruneau In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc    Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com  Themes: entrepreneurship, sleep technology, Eight Sleep, failure, innovation, marketing, crowdfunding, product development, difficult conversations, leadership, entrepreneurship, feedback, leadership, scaling, business growth, humility, team dynamics

Lets Go Blues Radio - St. Louis Blues Hockey Podcast
Se14, Ep28: 12-Game Winning Streak Ends, but Blues Remain Firmly in Playoff Positioning

Lets Go Blues Radio - St. Louis Blues Hockey Podcast

Play Episode Listen Later Apr 9, 2025 105:19


RIP Greg Millen Ovechkin breaks Gretzky's goal record The Blues won some big games this week The loss to the Jets Thomas named an NHL star of the week AND MORE! Let's Go Blues Radio is your #1 Source for "Tellin' It Like It Is, In Your Face" St. Louis Blues hockey commentary... the fully vaccinated, often imitated, never duplicated, (we eat pieces of shit like you for breakfast) THE ORIGINAL St. Louis Blues Hockey Podcast, Let's Go Blues Radio! Please check out our fantastic sponsors! Mike Burgoyne Real Estate Broker - Email Mike at Mike@strikewithmike.com for the best realty service in St. Louis! For all of your home buying and selling needs. ID Life. http://www.rockinthatidlife.com Personalized nutrition! Contact Dustin today at dustin@rockinthatidlife.com 

Medical Millionaire
#160: Success, Struggle & Strategy: Inside The New MedSpa Economy

Medical Millionaire

Play Episode Listen Later Apr 9, 2025 36:25


Cameron discusses the essential strategies for success in the medical aesthetics industry. He emphasizes the importance of marketing, patient retention, and leveraging data to drive growth. He also explores innovative financing solutions and the significance of post-treatment follow-up to enhance patient loyalty. As the industry faces challenges, he provides insights into future trends and winning strategies for 2025, urging practice owners to invest in technology and understand their market positioningListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The most successful practices are the best marketers.Patient retention is crucial for long-term success.Understanding market dynamics can help practices thrive.Data analysis is key to identifying growth opportunities.Innovative financing options can attract more patients.Post-treatment follow-up is essential for patient loyalty.Many practices struggle with branding and unique selling propositions.The aesthetics industry is evolving with new trends.Positioning and personalization are vital for profitability.Investing in technology can streamline operations and improve patient experience.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

PricePlow
#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates

PricePlow

Play Episode Listen Later Apr 9, 2025 29:52


In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie's year and a half hiatus from the PricePlow Podcast. They're joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications. Katie Emerson is Back, and Doing Serious Research at Kyowa Hakko Katie, now Senior Manager of Scientific Affairs at Kyowa Hakko, shares her enthusiasm for leading multiple new research initiatives, including three upcoming Cognizin studies and renewed research on Setria Glutathione. The conversation explores how Kyowa bridges academic rigor with practical industry applications, uncovering quality structure-function claims based on existing research while developing new studies to expand their ingredients' potential applications in sports nutrition and cognitive health. Subscribe to the PricePlow Podcast for more conversations with industry thought leaders on the science behind effective supplementation! https://blog.priceplow.com/podcast/kyowa-hakko-2025-research-updates Video: Mike and Ben Interview Tony and Katie at Expo West 2025 https://www.youtube.com/watch?v=N5QmZWwotqc Detailed Show Notes: New Research Underway at Kyowa Hakko It's good to be back! (0:00) – Introductions: Reconnecting with Katie Emerson at Expo West 2025 (3:00) – Katie as the Bridge Between Academia and Industry (4:15) – Expanded Structure-Function Claims for Cognizin (7:15) – Deep Dive on Aldehydes and Oxidative Stress (8:30) – From “Supports” to “Improves”: Strengthening Claims (10:15) – New Research Areas: Mood, Motor Function, and Sports Performance (11:30) – Setria Glutathione and Cognizin Connection (12:30) – Kyowa Hakko's Approach to Ingredient Synergy (14:00) – Review of Setria Research Studies (16:30) – Extracting Value from Imperfect Studies (18:30) – Setria for Sport: Rebranding and Positioning (20:30) – Labeling and Positioning Setria for Sport (22:15) – Solution-Based Approach to Customer Needs (23:15) – Flow-Mediated Dilation and Claims Development (24:45) – Navigating Regulatory Language for Pump Claims (26:00) – Oral Glutathione Bioavailability (29:15) – Closing Remarks and Acknowledgments Where to Follow and Learn More Kyowa Hakko USA: PricePlow.com/kyowa-hakko and kyowa-usa.com Katie Emerson: LinkedIn Tony Miano: LinkedIn Cognizin Citicoline: blog.priceplow.com/supplement-ingredients/cognizin Setria Glutathione: See GHOST Vitamin C + Setria Glutathione... Read more on the PricePlow Blog

OverDrive
Jovanovski on the Panthers' playoff positioning, the potential matchup and the success in Florida

OverDrive

Play Episode Listen Later Apr 8, 2025 8:33


Panthers Analyst and Former NHLer Ed Jovanovski joined OverDrive to discuss the headlines around the Panthers, the team jockeying for position in the Atlantic Division, the possible matchups for the group, the journey towards another Stanley Cup, Anthony Stolarz's track in Toronto, Brad Marchand's role in Florida and more.

Disrupting Dentistry Podcast
Episode 64: STOP Normalizing Bleeding Gums: Making Diagnosing Gingivitis Sexy

Disrupting Dentistry Podcast

Play Episode Listen Later Apr 8, 2025 31:25


This episode challenges the dental industry's casual approach to gingivitis and reframes bleeding gums as a severe systemic health warning that demands attention! Melissa and Tabitha reveal why making gingivitis identification compelling to patients is crucial for oral and overall health outcomes. Link to Meissa's Post mentioned in the episode:  https://www.instagram.com/reel/DG0LnVGsrnT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Key Topics Covered

The Marketing Movement | Ignite Your B2B Growth
How to Nail Down Messaging and Positioning | Megan Bowen on Building With Buyers

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Apr 8, 2025 53:29


*from Building with Buyers*Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here's what we cover:Brand, Demand, and ABM. What's your approach to client work;I'm exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;What's changed about how buyers buy today, and what's still the same;Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;How are you using AI, and what's your take on where it's going;Early stage startups testing paid ads, what's your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);What's the biggest challenge for companies you're working with right now;Megan asks me her burning question.Megan on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/meganwhitebowenRefine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠

What’s Treading with Tire Review
SUV Tire Selection Tips for Tire Dealer Customers

What’s Treading with Tire Review

Play Episode Listen Later Apr 8, 2025 13:59


What's the secret to standing out in the crowded world of selling CUV and SUV tires? These vehicles made up 58% of new car sales in the U.S. in 2024. Tire dealers face an ocean of options and competition. SUV tire selection tips are crucial for dealers to navigate this vast market and add value.Understanding the Customer's Needs and SUV Tire Selection TipsIn this episode of What's Treading, David sits down with Michael Mathis, President of Atturo Tires. They discuss how tire dealers can navigate this market and provide value to customers. "It's about understanding how the consumer uses their vehicle," Michael says. "If they're into off-roading, an all-terrain tire might be the way to go. But for a performance-focused SUV like a Ford Explorer ST, a UHP tire will enhance handling and performance."Michael emphasizes knowing the customer's lifestyle and vehicle use. Whether the customer drives a light-duty SUV or an off-road-ready model, the SUV tire selection tips offered require understanding how they use their vehicle and what activities they engage in.Upsell Opportunities for Tire DealersThe conversation also covers upsell opportunities, from performance tires to lift kits. They also touch on the growing demand for tires for electric SUVs like Rivian and Tesla.As more consumers customize their CUVs and SUVs, they demand specialized tires, especially in off-roading and performance categories. Dealers who identify these needs increase sales and build lasting relationships by delivering exactly what the driver requires.Positioning as an Expert in the SUV Tire MarketTune into the video above to learn how dealers can position themselves as experts. They can capitalize on trends and provide customers with the perfect tire for their driving style.Tire Review: www.tirereview.comHunter: www.hunterengineering.com

Fractional CMO Show
How to Position Yourself as the Most Valuable Executive to your Entrepreneur

Fractional CMO Show

Play Episode Listen Later Apr 8, 2025 35:15 Transcription Available


In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.   Here's what we talked about:  - How to become indispensable to visionary entrepreneurs. - Strategies for ensuring clients bring you along to their next ventures. - Differentiating between business success and personal success. - Creating a compelling vision that motivates teams and drives company growth. - Using bonus structures to align team goals with company outcomes. - Importance of EBITDA and profitability in sustaining business success. - Positioning the company as the number one in its niche or industry. - Rallying teams around a shared mission to outperform competitors.

Investec Focus Radio
NOW Special Edition: Positioning for tariff turmoil

Investec Focus Radio

Play Episode Listen Later Apr 8, 2025 17:19


In this special edition of Investec's No Ordinary Wednesday podcast, we delve into the recent market turmoil following President Donald Trump's controversial tariff announcements, which led to a staggering $5 trillion loss in the S&P 500 in just two days. Investec Wealth & Investment International's Chief Investment Strategist, Chris Holdsworth, and Investment Strategist, Osagyefo Mazwai discuss implications for the global and local economies, investment portfolios and the future of markets. Podcast key moments: 00:00 – introduction 01:01 - What's the Global Investment Strategy Group's view on Trump's strategy and how does it impact its risk score? 03:00 - Is this all bark and no bite on Trump's behalf? Could Trump roll back any of the tariffs? 03:54 - Is there method in Trump's madness? Could these tariffs play to his ambitions of boosting local manufacturing, reducing debt and improving the life of the majority of Americans? 05:55 - US recession fears are mounting, are these valid? What would the knock-on consequences be for global growth and earnings? 06:39 – Where are the opportunities for investors amidst the chaos? 07:50 - South Africa's exposure to tariffs? 09:24 - What options does the South African government have when it comes to responding to the tariffs? 10:30 – The uncertainty with the government of national unity is weighing heavily on local markets. How will this play out? 12:17 - With all this uncertainty, how is Investec's Global Investment Strategy Group positioned on South Africa? 13:30 - South Africa has strong trade ties with both the US and China. How could these tariffs affect the country's trade balance? 14:22 - Should we be concerned about further rand weakness? 15:20 - With no end in sight to geopolitical tensions and global trade shifts, what is the outlook for the global economy over the next 12 months? Read more on www.investec.com/now Hosted by seasoned broadcaster, Jeremy Maggs, the No Ordinary Wednesday podcast unpacks the latest economic, business and political news in South Africa, with an all-star cast of investment and wealth managers, economists and financial planners from Investec. Listen in every second Wednesday for an in-depth look at what's moving markets, shaping the economy, and changing the game for your wallet and your business. Investec Focus Radio SA

Honest eCommerce
324 | Investing in Product Before Spending on Growth | with Robert Cardiff

Honest eCommerce

Play Episode Listen Later Apr 7, 2025 24:15


Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch premium products in commoditized categories.In 2021, Robert and his co-founders made a $40,000 investment in a single anchor video—before making a single sale. That video helped legitimize their vision and raise millions in capital, setting the stage for their early DTC success. By skipping Amazon, obsessing over product-market fit, and treating customer feedback as gospel, Robert and his team built a brand people actually love in a category no one cared about.In This Conversation We Discuss: [00:39] Intro[01:22] Positioning beyond generic options[02:18] Differentiating in legacy categories[04:05] Asking why they'd buy your product[07:04] Iterating through multiple brands[08:45] Episode Sponsors: StoreTester and Intelligems[11:57] Partnering with top creatives[13:18] Launching with paid media first[15:33] Hiring experts for each channel[17:21] Growing with mostly organic traffic[18:10] Getting DTC focus right first[20:05] Surveying customers to guide R&DWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1The World's Best Smelling Detergent https://laundrysauce.com/Follow Robert Cardiff https://www.linkedin.com/in/robertcardiffBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Content, Briefly
Dan Levy on Storytelling and Positioning

Content, Briefly

Play Episode Listen Later Apr 7, 2025 29:05


In this episode of Content Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Website: https://danjlevy.com/Dan Levy on LinkedIn: https://www.linkedin.com/in/danjlevy/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Brand Shorthand
Southwest Airlines and The Low-Price Position

Brand Shorthand

Play Episode Listen Later Apr 7, 2025 36:41 Transcription Available


Fasten your seatbelts and prepare for takeoff as Mark and Lorraine fly into recent news from Southwest Airlines. The brand that once owned the low-price position seems to be flying further and further away from its low-cost roots. The positioning duo also discusses long-form video advertising as they dive into the new Apple AirPods 4 ad.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Cornerstone Pentecostal Church Spokane
|"Positioning For A Miracle"| Rev. Cade Posey 3-24-25

Cornerstone Pentecostal Church Spokane

Play Episode Listen Later Apr 6, 2025 40:22


|"Positioning For A Miracle"| Rev. Cade Posey 3-24-25 by Cornerstone Pentecostal Church Spokane

DGMG Radio
Mastering Messaging, Copy, and Clarity with Emma Stratton

DGMG Radio

Play Episode Listen Later Apr 3, 2025 53:20


#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma's process for creating message-market fit, doing customer research, and working with execs and cross-functional teams.And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human).Dave and Emma also cover:How to go from vague to punchy by writing with specificity and buyer empathyWhy most B2B messaging falls flat and how to avoid the “sea of sameness”How to use customer interviews, sales calls, and concrete language to create strong messagingWhy writing, meditation, and personal rituals are so important for creative energyTimestamps(00:00) - – Intro to Emma (04:38) - – What makes B2B messaging actually good (08:20) - – Common messaging mistakes (and why "clarity > clever") (11:18) - – Positioning vs. messaging: what's the difference? (15:31) - – Why it's hard to name great B2B marketing examples (17:55) - – How to sharpen weak messaging and fix vague positioning statements (21:03) - – Simplifying complex products without dumbing it down (25:17) - – How to write for buyers (not just execs) (28:49) - – Using customer interviews and research to build strong messaging (33:27) - – Standing out in a crowded, buzzword-filled market (36:11) - – How storytelling fits into B2B messaging (39:17) - – Messaging advice for early-stage founders and startups (42:32) - – How often should you revisit and update messaging? (44:42) - – Productivity, managing your energy, and staying focused (47:57) - – Journaling, mindfulness, and being intentional with your time (51:52) - – Final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Come, Enter the Mikvah
Podcast DLXXV: America Positioning for Destruction and the Rise of Valor

Come, Enter the Mikvah

Play Episode Listen Later Apr 3, 2025 69:28


Wow does this contain serious information for right now and forward! You must know how deeply we are now in preparation for the rise of world government under antichrist.

Channel Your Genius Podcast
Kirstyn Allen on Corporate Contracts

Channel Your Genius Podcast

Play Episode Listen Later Apr 3, 2025 42:37


As coaches experience an oversaturated market, my business mentees and I are turning more towards infiltrating the corporate world with wisdom! My own coach for corporate contracts joined us in the Business Mentorship to teach us wise women how to bring our gifts into the world of organizational and corporate training, leadership development, and communications improvement with emotional intelligence!  If you've been wondering what it would take to be paid handsomely for bringing your transformative work into the corporate world, you'll love this lesson taken from a class recording in my Business Mentorship!   Talked About in Today's Episode: 00:01:13 - Introduction to Kirstyn J. Allen and her expertise in corporate contracts 00:03:14 - The challenge of selling personal development work to corporations 00:06:09 - Breaking misconceptions: Corporations need the same support as individuals 00:10:55 - High-value opportunities: Keynote speaking and stress management programs 00:24:46 - Positioning your expertise for corporations: The power of framing   Connect with Kirstyn: Website: https://www.kirstynjallen.com/  Instagram: https://www.instagram.com/kirstynjallen/  Facebook: https://www.facebook.com/kirstynjallen/  LinkedIn: https://www.linkedin.com/in/kirstyn-allen/   Resources Mentioned: Book: https://www.amazon.com/Get-Corporate-Clients-Now-Contracts/dp/B0DRDJ29BQ  Free audit: https://meetings.hubspot.com/kirstyn-allen/b2b-audit    Unlock Your Genius with Mellissa Seaman: Discover Your Soul Gift: Take Mellissa's free Soul Gift Quiz to uncover which of the five soul gifts is driving your life's purpose. Dive Deeper into Growth: Explore the Channel Your Genius Academy at channelyourgenius.com for personal and professional development resources. Check Out The Wisdom Mastermind: Want to add on private sessions for clearing and clarity each month with master healers for less than $500/month? https://channelyourgenius.com/wisdom-mastermind   More Resources:

Launch Your Private Podcast
075: Coaching Sonja Symone on Positioning an Anti-Burnout Private Podcast Lead Magnet

Launch Your Private Podcast

Play Episode Listen Later Apr 2, 2025 48:03


Seeking a more authentic way to connect with your audience without overwhelming them with more to-do's? Tune into this episode of Launch Your Private Podcast, where we coach Sonja Symone, a stress reduction coach and founder of Harmony, Not Hustle Media Company, on designing a private podcast that generates leads and builds deep, lasting engagement with her community.Timestamps:[0:00] Introduction to the episode and Sonja Symone's background and why she's rebuilding with audio.[5:04] Mapping her ecosystem: public podcast, 1:1 coaching, and plans for a membership.[8:27] Identifying the core problem: success without balance and the toll on mental health.[12:57] Why Sonja rejects a one-size-fits-all framework and co-creates solutions with each client.[20:34] Sonja's audience doesn't want DIY courses—they want interaction and support.[21:58] Repurposing course content into private podcasts: how to start small and test.[23:50] Nora reframes the hook: positioning around anti-burnout instead of balance.[26:00] Creating empowered listeners: “You're not the problem—you're the answer.”[27:57] Can a mindset shift be the win? Lindsay explains why it's ideal for a lead magnet.[36:05] Why multiple private feeds make user experience easier inside memberships.[38:00] Real examples of creators monetizing audio-only memberships with great success.Links mentioned:http://www.sonjathompkins.comsonjathompkins.com/podcasthttps:Instagram.com/sonjasymoneIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

The Talent Tango
The Talent Roadmap: Strategy, Stakeholders, and Staying Ahead

The Talent Tango

Play Episode Listen Later Apr 2, 2025 23:10


In this episode, Amir sits down with Ashley Wines from Carta to dig into what it really means for talent teams to be proactive, not reactive. They unpack the need for talent leaders to embed themselves into the business earlier, how to build trust fast, the importance of internal product roadmaps, and how to handle stakeholder dynamics—especially when you're navigating complex matrix organizations. Whether you're an HRBP, TA leader, or people ops pro, this episode is your blueprint for becoming a strategic talent partner.

No Dunks
Playoff Positioning Heats Up & Five Ideas To Fix NBA Tanking

No Dunks

Play Episode Listen Later Apr 1, 2025 65:25


On Tue.'s ep. of No Dunks, the guys discuss the Rockets-Lakers defensive rock fight, Derrick White becoming one of the greatest three-point shooters in Celtics history, the Pacers' great depth, and Mike Vorkunov's five ideas to fix tanking in the NBA.

The Knowledge Project with Shane Parrish
#221 Bruce Flatt on Value, Discipline, and Durability

The Knowledge Project with Shane Parrish

Play Episode Listen Later Apr 1, 2025 80:39


Brookfield CEO Bruce Flatt reveals the investment philosophy behind building one of the world's largest alternative asset managers with over a trillion dollars under management.  At the core of Brookfield's strategy is a disciplined focus on downside protection that has delivered 19% annualized returns over 30 years. Flatt identifies three major trends driving their investments: digitalization (including AI infrastructure), global energy transition, and reindustrialization as supply chains shift. The conversation explores Brookfield's approach to risk management, their expansion into insurance, and their meritocratic culture. When Shane presses for clarity on Brookfield's complex corporate structure, Flatt provides rare insights into how the organization's design creates both operational flexibility and investment opportunities.  What separates Brookfield from competitors? Patient capital: the discipline to wait for extraordinary opportunities and the financial strength to act when others can't.  If you want to understand how the smartest capital allocators think and what it takes to build something enduring, this episode is essential listening.  Thanks to these sponsors for supporting our show:  NordVPN: EXCLUSIVE NordVPN Deal ➼ nordvpn.com/KNOWLEDGEPROJECT. Try it risk-free now with a 30-day money-back guarantee  Shopify: Sign up for your one-dollar-per-month trial period at shopify.com/shane. All lowercase. ShipStation: Get a 60-day free trial at www.shipstation.com/knowledgeproject. The opinions shared on this podcast belong solely to those expressing them. Hosts and guests may hold positions in the securities discussed. This podcast is intended to provide general information only and should not be considered financial advice.  (00:02:56) Changes in Investing Over the Past 25 Years (00:04:51) How Private Enterprise Has Built Our Tech Infrastructure (00:07:08) Implications and Opportunities of Passive Investing (00:09:08) Advantages of Private Companies (00:12:36) Three Investment Themes (00:15:11) Winners in Digitalization (00:16:45) Application of Artificial Intelligence in Businesses (00:21:44) Transition to Low-Carbon Energy (00:25:24) Future of Data Centers (00:27:32) De-globalization of Industry (00:29:59) Implications of Manufacturing Repatriation (00:31:11) Long-term Prospects for America (00:36:20) Approach to Risk and Debt (00:37:48) Impact of Interest Rates (00:40:47) Managing Market Dislocations (00:42:30) Long-term Investing Strategy (00:45:06) History and Future of Brookfield (00:47:55) Exploration of Private Markets and Insurance (00:48:48) Investment Decision Process (00:55:18) Understanding Brookfield's Structure (00:59:40) Positioning of Brookfield's Businesses (01:00:21) Talent and People Management at Brookfield (01:02:58) Focus on Downside Protection (01:05:03) Accountability in Investment Decisions (01:06:32) Understanding Investment Cycles (01:08:14) Learning and Training in the Organization (01:09:06) Postmortem Analysis of Investments (01:11:14) Consideration of Geopolitical Risks Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

My Amazon Guy
Why Lifetime Value Matters More Than ACOS for Supplements

My Amazon Guy

Play Episode Listen Later Apr 1, 2025 6:15


Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

HerCsuite™ Radio - For Women Leaders On The Move
Your Next Board Seat is Closer Thank You Think: Here's How You Get it with Natalie Benamou, Founder HerCsuite®

HerCsuite™ Radio - For Women Leaders On The Move

Play Episode Listen Later Apr 1, 2025 20:28


Do you know what the number one myth about landing a board position is? It's the belief that you need to be in the C-suite to qualify. The truth is, you don't need to be in the C-suite to land a corporate board. But here's the catch: Many women struggle to navigate the board readiness process. The good news is, you're not alone, and there's a clear path forward. In this episode, Host Natalie Benamou shares insights on landing a board role.Key Takeaways:What Boards Are Looking For: Understand the three key areas that boards prioritize: Risk, Transformation, and Growth. Positioning yourself in these areas will set you apart.How Boards Select Members: Learn how the process works, what the selection committees are prioritizing, and how to align your experience with those needs.Your Compelling Narrative: It's not about listing all your accomplishments; it's about showing how your expertise brings value in these three key areas.Networking for Board Opportunities: Most board positions come from the people who know you and trust you. Cultivate those relationships, and position yourself for the right opportunities.Preparation and Confidence: Knowing what to say and how to say it with confidence and clarity is essential. Practice your pitch, refine your bio, and get ready to step into your board role.The process to land a board role can take months and even years if you don't have a plan. That's why HerCsuite® created a fast-track solution.In just two and a half days, our immersive retreat will provide you with the tools, feedback, and connections you need to land a corporate board seat. This isn't just a webinar or a self-paced course; it's an in-person, expert-led experience designed to help you refine your strategy and take actionable steps toward securing a board position.Remember, you already have the experience. Now, it's time to take it to the next level and claim your seat at the table.You my friend have exactly what you need to move forward. Keep shining your light bright. The world needs you.This podcast is sponsored by HerCsuite® Board Readiness Retreat. Land Your Next Board Role in only 2 1/2 Days. Join UsConnect with Host Natalie Benamou, Founder HerCsuite®Natalie is the host of "Women Leaders on the Move'', a top 25 Women's Leadership podcast by Feedspot. She is also the Founder of HerCsuite®, a powerful women's network with membership programs that advance women in the second half of their career. Natalie is also the President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.Natalie Benamou on LinkedInHerCsuite® on LinkedIn

Sermons - The Potter's House
When the Battle Belongs to the Lord: Faith in the Face of Adversity by Pastor James Rosario | 04 Tue AM | MID-WEST CONFERENCE 2025

Sermons - The Potter's House

Play Episode Listen Later Mar 28, 2025 47:34


SummaryPastor Rosario discusses the importance of faith and reliance on God during battles in life. He draws parallels between modern warfare technology and spiritual warfare, emphasizing that even when we feel powerless, God is present and ready to intervene.Chapters00:00 Introduction and Context of the Message01:00 The Role of Technology in Modern Warfare04:44 When the Battle Belongs to the Lord06:10 Feeling Powerless in the Face of Adversity10:12 Understanding God's Support and Presence15:08 Positioning Ourselves for God's Intervention20:00 Personal Testimony of Struggles and Faith23:25 Recognizing God's Power in Our Battles30:04 The Blessings of Obedience and Faith34:38 The Importance of Praise and Worship40:07 Conclusion and Call to ActionTakeawaysGod is present even when we don't see Him.We often feel powerless in the face of adversity.It's important to consult God in our struggles.God knows our hearts and our situations.Positioning ourselves is crucial for God's intervention.Praise and worship can lead to breakthroughs.God's blessings often come after obedience.We must actively engage in our faith.Victory is assured when we trust in God.Our struggles can lead to a deeper revelation of God.Show NotesALL PROCEEDS GO TO WORLD EVANGELISMLocate a CFM Church near you: https://cfmmap.orgWe need five-star reviews! Tell the world what you think about this podcast at:Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://apple.co/3vy1s5bPodchaser: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/taking-the-land-cfm-sermon-pod-43369

The Daily Memphian Grizzlies Podcast
S7E25: Brandon Clarke's season over, plus playoff positioning analysis

The Daily Memphian Grizzlies Podcast

Play Episode Listen Later Mar 27, 2025 48:55


Drew Hill and Chris Herrington discuss the Grizzlies' latest injuries and analyze potential playoff scenarios for Memphis. 

High-Income Business Writing
#368: From Order-Taker to Strategic Partner — The Key to Elevating Your Freelance Writing Business

High-Income Business Writing

Play Episode Listen Later Mar 26, 2025 5:23


Most freelance writers focus on crafting compelling copy, but the real value they offer often extends far beyond the words they write. The most successful writers don't just take assignments—they offer strategic insight that helps their clients achieve bigger business goals. In this episode, we explore how you can elevate your role from order-taker to trusted advisor by recognizing and communicating the strategic patterns and opportunities you spot in client projects. You'll learn how to position your expertise as a separate service, package it effectively, and ensure you're getting paid for the value you bring—not just the content you create. What You'll Learn in This Episode: ·       The hidden strategic value you're already providing... without realizing it ·       Why most writers stay in their comfort zone and miss out on bigger opportunities ·       A simple way to start shifting from order-taker to strategic consultant ·       A conversation framework to position strategy as a separate, paid service ·       How to handle client hesitations and objections professionally Key Takeaways: Your Insights Are Valuable—Speak Up! As you work on content for clients, you naturally notice gaps, inconsistencies, and missed opportunities in their messaging. But if you don't bring these to their attention, you're leaving money (and impact) on the table. Clients Often Lack Clarity—Help Them Get It Many clients struggle with direction. They change their minds, tweak the scope, or pivot mid-project. Instead of going along for the ride, take charge by offering a structured strategy session to help them clarify their content goals before execution. How to Introduce Strategy as a Paid Engagement Next time you notice a strategic disconnect, try this approach: "Based on what I'm seeing, I think we could create significantly better results with a proper content roadmap. Would you be open to a separate strategy session where I audit your existing content, interview stakeholders, and develop a plan?" Don't Give Away Strategy for Free—Package It Your ability to think strategically isn't an add-on—it's a separate, valuable service. Consider packaging it as a content audit, messaging workshop, or roadmapping engagement. Positioning it this way not only elevates your perceived value but also creates a new revenue stream. The Long-Term Benefits of Strategic Thinking Clients who recognize your strategic input will see better results, rely on you more, and view you as a partner rather than a commodity. This leads to longer engagements, higher fees, and a stronger reputation in your industry. My Challenge to You This Week: Pay close attention to the strategic patterns in your work this week. Where do you see gaps, inconsistencies, or untapped opportunities in your client's content? Practice articulating these insights in a way that leads to a paid strategy conversation.

The Bitcoin Matrix
Josh Mandell's $84K Prophecy: Genius, Luck, or Something Else? We Debate

The Bitcoin Matrix

Play Episode Listen Later Mar 26, 2025 69:34


This episode is a recording of an X Space I had the pleasure of hosting on March 24th. It features a compelling debate between Kevin Brent Cook and Grain of Salt on Josh Mandell's precise and publicly stated prediction that Bitcoin would hit $84,000 on Pi Day, March 14th. Kevin argues that many are being fooled by randomness. Grain believes Josh is simply an elite trader — and maybe even tapped into something unconventional. Memories, multiverses, time loops? Who knows. ––– Offers & Discounts ––– Get 10% off your ticket for the Bitcoin Conference 2025 in Vegas! Use the promo code MATRIX at https://tickets.b.tc/affiliate/matrix... Theya is the world's simplest Bitcoin self-custody solution. Download Theya Now at theya.us/cedric Get up to $100 in Bitcoin on River at river.com/Matrix The best Team Bitcoin merch is at HodlersOfficial.com. Use the code Matrix for a discount on your order. Become a sponsor of the show: https://thebitcoinmatrix.com/sponsors/ ––– Get To Know Today's Guests––– Grain of Salt on X: https://x.com/gkrizek Kevin Brent Cook on X: https://x.com/voltage_cloud Joe Carlasare on X: https://x.com/JoeCarlasare Josh Mandell on X: https://x.com/JoshMandell6 ––– Socials ––– Check out our new website at https://TheBitcoinMatrix.Com Follow Cedric Youngelman on X: https://x.com/cedyoungelman Follow The Bitcoin Matrix Podcast on X: https://x.com/_bitcoinmatrix Follow Cedric Youngelman on Nostr: npub12tq9jxmt707gd5vnce3tqllpm67ktr0mqskcvy58qqa4d074pz9s4ukdcs ––– Chapters ––– 00:00 - Intro 02:30 - Kevin, Grain of Salt and Joe Carlasare's Backstories 07:30 - Discovering Probability & Mental Models in Trading 12:30 - Why Kevin Created Risk Software for the Brain 17:30 - Grain's Bitcoin Origin Story & Full Send in 2017 22:30 - The Market Isn't Efficient: Arbitraging Belief and Behavior 27:30 - Was Josh's Prediction a Fluke or a Skill? 32:30 - The Power of Positioning and Mindset in Trading 37:30 - Memory, Multiverses & Numerology in Market Prediction 42:30 - The CME Gap, Sovereign FOMO & Options Mechanics 47:30 - Philosophical Clash: Rationality vs Comfort with the Unknown 52:30 - Closing Thoughts I want to take a moment to express my heartfelt gratitude to all of you for tuning in, supporting the show, and contributing. Thank you for listening!

Bart and Hahn
Hour 2: Knicks Positioning

Bart and Hahn

Play Episode Listen Later Mar 25, 2025 55:20


Should the Knicks rest players for better playoff positioning? Bart's Culture Class on Jayden Daniels and Juju Watkins. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Making Math Moments That Matter
Evolving Math Talks for Deeper Learning

Making Math Moments That Matter

Play Episode Listen Later Mar 24, 2025 31:01


Not sure what matters most when designing math improvement plans? Take this assessment and get a free customized report: https://makemathmoments.com/grow/ Math coordinators and leaders – Ready to design your math improvement plan with guidance, support and using structure? Learn how to follow our 4 stage process. https://growyourmathprogram.com Looking to supplement your curriculum with problem based lessons and units? Make Math Moments Problem Based Lessons & UnitsIn this episode, we explore how math talks have transformed over time to maximize student learning. What started as a quiet, teacher-led process with random student responses has evolved into a dynamic and collaborative experience. By incorporating turn-and-talk strategies, student discourse, and whiteboards for modeling, classroom discussions have become more engaging and purposeful. We also discuss the impact of physical space—how moving students closer to the board fosters better participation and understanding. Tune in to hear how small shifts in structure and environment can lead to powerful math conversations!Key Takeaways:Moving beyond hand-raising to structured student discourse.Encouraging peer discussions before sharing with the whole class.Purposefully choosing student responses to deepen understanding.Helping students visually represent their math reasoning.Positioning students near the board for more engaged discussions.How minor changes in structure can lead to deeper learning. Love the show? Text us your big takeaway!Get a Customized Math Improvement Plan For Your District.Are you district leader for mathematics? Take the 12 minute assessment and you'll get a free, customized improvement plan to shape and grow the 6 parts of any strong mathematics program.Take the assessmentAre you wondering how to create K-12 math lesson plans that leave students so engaged they don't want to stop exploring your math curriculum when the bell rings? In their podcast, Kyle Pearce and Jon Orr—founders of MakeMathMoments.com—share over 19 years of experience inspiring K-12 math students, teachers, and district leaders with effective math activities, engaging resources, and innovative math leadership strategies. Through a 6-step framework, they guide K-12 classroom teachers and district math coordinators on building a strong, balanced math program that grows student and teacher impact. Each week, gain fresh ideas, feedback, and practical strategies to feel more confident and motivate students to see the beauty in math. Start making math moments today by listening to Episode #139: "Making Math Moments From Day 1 to 180.

Lenny's Podcast: Product | Growth | Career
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Mar 23, 2025 85:08


Rahul Vohra is the founder and CEO of Superhuman. Prior to Superhuman, Rahul founded Rapportive, the first Gmail plug-in to scale to millions of users, which he sold to LinkedIn in 2012. He is also a prominent angel investor, and his fund has invested $50 million in over 120 companies, including Placer, Supabase, Mercury, Zip, ClassDojo, and Writer.What you'll learn:• The unexpected insight about virality Rahul gained from LinkedIn's head of growth.• Why Rahul restructured his entire executive team to spend 60% to 70% of his time on product, design, and marketing instead of the typical CEO responsibilities.• The counterintuitive approach to finding product-market fit using a methodical system inspired by Sean Ellis, and how this algorithmically determines your roadmap.• How manually onboarding every user (Superhuman had 20 full-time people doing this at peak) created superfans and allowed engineers to focus on product rather than onboarding flows.• The “Single Decisive Reason” framework for making better decisions by avoiding collections of weak justifications.• How Superhuman's AI features have evolved to create a truly intelligent email experience that works while you sleep.—Brought to you by:• Eppo—Run reliable, impactful experiments• Fundrise Flagship Fund—Invest in $1.1 billion of real estate• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra—Where to find Rahul Vohra:• X: https://x.com/rahulvohra• LinkedIn: https://www.linkedin.com/in/rahulvohra/• Email: Rahul@superhuman.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Rahul and Superhuman(05:00) The most pivotal moment in Rahul's career(07:01) The secret to virality(11:02) Superhuman's product evolution and core values(13:32) Overcoming slowdowns at scale(18:06) Time management and meditation(27:35) The role of a president(30:56) Attention to detail(43:00) Finding your unique position(47:32) The power of manual onboarding(52:37) Mastering product-market fit(59:33) Game design in business software(01:05:35) Contrarian pricing strategies(01:09:29) Leveraging AI(01:15:40) Transitioning to enterprise solutions(01:19:08) The Single Decisive Reason framework(01:22:32) Conclusion and final thoughts—Referenced:• Superhuman: https://superhuman.com/• Rapportive: https://techcrunch.com/2012/02/22/rapportive-linkedin-acquisition/• Elliot Shmukler on LinkedIn: https://www.linkedin.com/in/eshmu/• What Are ‘Whales' in Video Games: https://gamerant.com/video-games-whales-concept-term-explained/• Figma: https://www.figma.com/• Notion: https://www.notion.com/• Loom: https://www.loom.com/• How to use Team Comments to reimagine email collaboration: https://blog.superhuman.com/how-to-use-team-comments-to-reimagine-email-collaboration/• Rajiv Ayyangar's post on X about Superhuman: https://x.com/rajivayyangar/status/1816176308130570385• Transcendental Meditation: https://www.tm.org/• Laurent Valosek on LinkedIn: https://www.linkedin.com/in/laurent-valosek-18708b5a/• Peak Leadership Institute: https://www.peakleadershipinstitute.com/• Ed Sim's website: https://edsim.net/• Adelle Sans: https://fonts.adobe.com/fonts/adelle-sans• Comic Sans: https://en.wikipedia.org/wiki/Comic_Sans• Greenfield project: https://en.wikipedia.org/wiki/Greenfield_project• Why Mailbox died: https://www.theverge.com/2015/12/8/9873268/why-dropbox-mailbox-shutdown• Bill Trenchard on X: https://x.com/btrenchard• How Superhuman Built an Engine to Find Product-Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• Using the Sean Ellis Test for Measuring Your Product-Market Fit: https://medium.productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”): https://www.lennysnewsletter.com/p/the-original-growth-hacker-sean-ellis• The Trouble with Rewards: https://www.kornferry.com/insights/briefings-magazine/issue-13/519-the-trouble-with-rewards• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan•  Van Westendorp Price Sensitivity Meter: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter• AI-powered email for high-performing teams: https://superhuman.com/ai• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Single Decisive Reason: decision-making for fast-scaling startups: https://blog.superhuman.com/single-decisive-reason-decision-making-for-fast-scaling-startups/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Recommended books:• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe