Podcasts about Positioning

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

In today's episode, we spoke with Solange Peters, MD, PhD. Dr Peters is a full professor, and chair of medical oncology and the thoracic malignancies programme in the Department of Oncology at the University Hospital of Lausanne in Switzerland. In our exclusive interview, Dr Peters discussed the rationale for pairing antiangiogenic activity with checkpoint inhibition upfront in non–small cell lung cancer (NSCLC), rather than sequencing them. She noted that prior attempts to combine or sequence bevacizumab (Avastin) with checkpoint inhibitors yielded only modest signals, hampered by bevacizumab's long half-life and class-specific toxicities including bleeding risk that historically excluded patients with squamous cell carcinoma. By contrast, PD-L1/VEGF bispecifics such as pumitamig carry a significantly shorter half-life of approximately 5 to 6 days, resulting in a similar toxicity category but with lower rates of high-grade events and a broadened eligible population.She highlighted the mechanistic rationale for this combination, explaining that VEGF and PD-L1 co-targeting appears to remodel the tumor microenvironment cooperatively, bringing cancer cells into closer proximity with T cells. In the case of PD-L1/VEGF bispecifics, a macromolecular structure forms in the tumor microenvironment that leads to internalization of PD-L1, creating a dual blockade of the PD-1/PD-L1 pathway beyond simple receptor occupancy.Dr Peters then discussed data presented at the 2026 ASCO Annual Meeting from the phase 2/3 ROSETTA Lung-02 trial (NCT06712316) evaluating pumitamig plus chemotherapy in the first-line setting. She described the activity observed across all PD-L1 expression strata, including in PD-L1–negative patients, who comprised up to 70% of the nonsquamous population and achieved response rates above 50% as particularly compelling. She also addressed the dose selection rationale, noting that the 1500-mg dose demonstrated the optimal pharmacodynamic activity and favorable risk-benefit profile for phase 3 advancement.Finally, Dr Peters offered broader perspective on the increasingly competitive PD-L1/VEGF bispecific landscape, including the parallel development of ivonescimab. She suggested that differences in clinical trial design including patient population, inclusion and exclusion criteria, and end point ambition may ultimately differentiate agents more than mechanism alone, and emphasized that global data will be essential to shaping regulatory and clinical practice decisions.

Gregg Bell joins the show for 12th Man News and covers whether Drake Bell is locked in at linebacker, looking at Kyle Shanahan vs Mike Macdonald, Leonard Williams contract extension talk, any concerns with Tory Horton and the latest on Rasheed Shaheed. In the ABC's of the Mariners, P is for Positioning, Q is for Quality, R is for Right-handed hitter and S is for Skubal. Then the guys take a closer look at the Seahawks defensive tackles.See omnystudio.com/listener for privacy information.

In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine your messaging so you can position yourself as an authority and grow your visibility and sales. You'll get a front-row seat as I coach Heather, a color energy expert and Akashic records reader who's balancing a full-time job with her growing business, through the messaging refinements she needs to stop sounding like everyone else online and finally own her genius as a color expert. We dig into why "niche" is not a bad word (it's actually the fastest path to more revenue), how to craft a positioning statement that becomes your compass for every piece of content you create, and why your program can actually be the catalyst for your visibility—not the other way around. I share how to build an offer ecosystem where a low-ticket meditation flows into a coaching package and eventually into a higher-ticket program, and why the math has to math if you want to actually scale. If you've ever felt like your messaging is bland, broad, or blending in with every other coach in your industry, this episode gives you the exact positioning framework you can apply today. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome and Mission 00:49 Behind the Scenes Coaching 02:23 Heather Introduces Her Work 05:26 Offers and Pricing Breakdown 08:03 Own Your Color Genius 14:25 Positioning and Offer Ecosystem 17:59 Content That Stands Out 22:24 Wrap Up and Subscribe QUOTABLES: “  What you actually do, Heather, is very niche, but I think the more that you give yourself permission to be more specific with who you're meant to serve, the more magnetic that you're going to become and that the offer will become.” - Julie Solomon  “   As creatives and creators, a lot of times we focus on the external of like the visibility piece. How do I become more known? How do I get out there more? How do I get more followers? How do I create more content so I can attract more of the right people into my world. And it's like, that's all great, but if we don't have this messaging piece locked in and really more of what we've been talking about today, which is that positioning piece, we can't connect to our ideal client and most importantly, we can't grow sales.” - Julie Solomon RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TURN THOSE DOUBTS INTO SUCCESS]This platform helps you grow your business by providing the tools you need to manage everything from payments to inventory. Find out more.

Watch Us On YouTube! Announcing a new, ongoing benefit for annual subscribers of our Slack community. Annual subscribers receive a free Points Path Alerts subscription OR a 30% discount on Points Path Pro. This week Ed is joined by Clint Henderson from The Points Guy for a deep dive into some of the best premium-cabin award opportunities still available—and why flexibility is becoming more important than ever. Clint shares several recent bookings that include American's new Philadelphia-Prague route, Cathay Pacific's new Seattle-Hong Kong service, Starlux business class, and Japan Airlines First Class, along with the strategies that made each redemption possible. The conversation also explores why holding a United credit card is becoming increasingly valuable, with cardholders gaining access to dramatically better award pricing than non-cardholders. Later, Ed discusses Bilt's latest Rent Day promotion featuring a status match with Accor Live Limitless, explains why he found significant value from Accor Platinum status in Europe, and closes with a candid discussion about Hyatt's growing list of hotels that no longer accept Suite Upgrade Awards—and why that trend is becoming concerning for Hyatt loyalists. Get hydrated like Ed in Vegas with Nuun If you enjoy the podcast, I hope you'll take a moment to leave us a rating. That helps us grow our audience! If you're looking for a way to support the show, we'd love to have you join us in our Travel Slack Community.  Join me and other travel experts for informative conversations about the travel world, the best ways to use your miles and points, Zoom happy hours and exciting giveaways. Monthly access Annual access Personal consultation plus annual access We have witty, funny, sarcastic discussions about travel, for members only. My fellow travel experts are available to answer your questions and we host video chats multiple times per month. Follow Us! Instagram: https://www.instagram.com/milestogopodcast/ TikTok: https://www.tiktok.com/@milestogopodcast Ed Pizza: https://www.instagram.com/pizzainmotion/ Richard Kerr: https://www.instagram.com/kerrpoints/ ✈️ What We Cover in This Episode ✈️ Outstanding premium-cabin award bookings American's new Philadelphia–Prague route Cathay Pacific's Seattle–Hong Kong launch Starlux Business Class Japan Airlines First Class Why new route announcements create award opportunities ✈️ Finding award availability Alaska Mileage Plan sweet spots Positioning flights Acting quickly when inventory appears Tools for tracking award space ✈️ United credit card perks Exclusive cardholder award pricing Quest Card benefits Why United's strategy differs from Delta's Is this the future of airline loyalty? ✈️ Points Path Flex Alerts Monitoring every flight on a route Finding hard-to-book awards Slack Community member benefits ✈️ Bilt's Accor status match Matching Bilt Gold and Platinum Benefits of Accor Platinum status Early check-in, late checkout and upgrades Why Europe and Asia travelers should pay attention ✈️ Award pricing inflation Premium cabin pricing Domestic versus international value Why overseas awards remain one of the best uses of miles ✈️ Hyatt's expanding Suite Upgrade Award exclusions More than 100 excluded hotels Hyatt Regency Anchorage joins the list Why Hyatt loyalists are becoming concerned Is Hyatt drifting toward Marriott's model? ⏱️ Episode 447 Timestamps 0:49 – Clint Henderson joins the show 5:23 – Incredible premium-cabin award bookings and new route opportunities 11:43 – Slack Community updates and Points Path Flex Alerts 14:00 – Bilt's new Accor Live Limitless status match 16:50 – Why United credit cards unlock better award pricing 21:41 – Award pricing inflation and where the best value still exists 23:15 – Hyatt's growing Suite Upgrade Award exclusion list 27:36 – Wrapping up and future travel plans  

The New Author Benchmark: Navigating Market Demand, Ethical AI, and Literary Authority with Wiebke TaschIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Wiebke Tasch, the Founder and CEO of Digital Authors, to examine the shifting economics of book publishing and personal authority in an AI-dominated digital landscape. Wiebke, a leading publishing strategist and book marketing pioneer, details how the initial deluge of unvetted, automated AI manuscripts is triggering widespread audience fatigue, opening a prime market window for genuine, human-driven non-fiction. This conversation provides a comprehensive, data-driven manual for founders, consultants, and industry experts who want to validate their literary concepts through empirical market research, maintain ethical writing standards, and leverage published authorship to dramatically shorten B2B sales cycles.The Modern Publishing Architecture: Market Analysis, Authentic Voice, and Multi-Channel Authority GenerationThe rapid influx of automated AI book generators has flooded self-publishing platforms with generic, formulaic content, causing savvy modern readers and B2B buyers to actively filter out superficial text in search of authentic human expertise. Wiebke Tasch explains that while AI tools can assist with basic structural editing and grammar optimization, using automated text generators to write a complete manuscript severely damages an author's professional brand and erodes buyer trust. True market differentiation is achieved when a founder conducts rigorous upfront data analysis—evaluating real search volume and audience demand before putting pen to paper—to ensure their book fills a proven market gap. By pairing empirical topic validation with a disciplined morning writing habit, experts can translate their authentic lived experience into a high-impact manuscript that commands immediate authority.Positioning a non-fiction book as a strategic business asset requires an intentional shift away from chasing vanity bestseller metrics toward engineering a long-term client acquisition engine. Rather than viewing publication as a single, isolated product launch, successful executives utilize their book as a premium business card that warms up cold prospects, justifies elevated service fees, and validates their core operational frameworks. When a well-crafted book is integrated into backend lead-generation sequences, it handles the heavy lifting of prospect education, turning distant leads into high-intent inbound inquiries. This literary foundation serves as a permanent media asset that continues to yield high-tier speaking engagements, executive consulting contracts, and media coverage long after its initial release.Furthermore, sustaining long-term market dominance demands that authors combine their published works with proactive, high-trust media distribution strategies like targeted podcast guesting. Participating as a guest on relevant, vetted podcasts allows an author to speak directly to target audiences, shortening the trust building process and introducing their book to pre-sold listeners. Rather than relying on generic, mass-pitching outreach tools, published experts must seek out high-alignment shows that match their specific authority level and professional niche. When rigorous market research, authentic storytelling, ethical AI editing, and strategic podcast guesting are synthesized into a single corporate playbook, an enterprise successfully removes customer acquisition friction, builds absolute market credibility, and predictably multiplies its brand equity.About Wiebke TaschWiebke Tasch is the Founder and CEO of Digital Authors, a prominent publishing strategist, and an expert in non-fiction book marketing and authority positioning. Drawing from an extensive background in digital media, author coaching, and market trend analysis, Wiebke specializes in helping founders, executives, and subject matter experts write, publish, and scale impactful books. She is a recognized thought leader focused on helping authors navigate the evolving publishing landscape, avoid AI content traps, and leverage published books to grow their core enterprises.About Digital AuthorsDigital Authors is an elite publishing consulting agency and author advisory firm engineered to help business leaders, consultants, and experts write and publish high-converting non-fiction books. The company specializes in delivering data-driven market validation audits, manuscript structuring frameworks, ethical AI-editing playbooks, and strategic launch marketing systems. Through tailored 30-to-45-minute market analysis sessions and comprehensive publishing support, Digital Authors enables executives to remove writing bottlenecks, build authentic brand authority, and maximize enterprise valuation.Links Mentioned in This EpisodeDigital Authors Official Website: digital-authors.comWiebke Tasch on LinkedIn: linkedin.com/in/wiebke-taschKey Episode HighlightsThe Post-AI Publishing Shift: Why reader fatigue with automated "AI slop" is creating an unprecedented market opportunity for authentic, expert-driven non-fiction.Empirical Market Idea Validation: Utilizing software data audits and keyword analysis to verify reader demand before writing a single manuscript page.Ethical AI Editing Frameworks: Leveraging tools like Grammarly and Claude strictly for structural polishing while preserving authentic human voice.The Book as a B2B Sales Engine: Utilizing published authorship to shorten sales cycles, justify premium service pricing, and convert cold prospects into warm inbound leads.The Morning Writing Ritual: Implementing simple, intention-driven morning writing sessions to eliminate writer's block and build consistent manuscript momentum.ConclusionThe conversation with Wiebke Tasch underscores that building lasting authority through authorship requires an intentional balance of empirical market research, authentic human perspective, and strategic media distribution. By standardizing internal content workflows, validating literary demand before writing, and leveraging published works to fuel ongoing podcast outreach, business leaders can transform their specialized knowledge into a highly structured, self-sustaining brand asset.More from The Thoughtful Entrepreneur

”Expertise whisperer” Wes Wheless joined me on Ditching Hourly to talk about turning corporate expertise into a solo consulting business. We talked about his new book, The Expert's Privilege, how corporate professionals can recognize transferable expertise, why visual IP helps consultants explain their work, and what to do before making the leap from employee to independent consultant.Chapters01:35 - From Corporate to Consulting03:48 - Pivoting Toward Solo Consultants06:16 - Daily Email, Authority, and Visual IP11:46 - The Expert's Privilege18:36 - Why Corporate Experts Undervalue Their Skills23:23 - Excavating Your Expertise27:18 - Finding Your Zone of Genius32:44 - From Self-Examination to Market Validation35:30 - What to Do Before You Leave Corporate40:22 - A Book Is FOR Someone44:23 - Writing the Book With Support52:06 - Launch Strategy and Early ResultsAbout WesWes Wheless is an "expertise whisperer," founder of Develop My IP, and creator of The Lightbulb, a daily email for corporates-turned-consultants.After two consecutive tech layoffs, Wes traded a 20-year corporate career spanning consulting, enterprise, and startups for a solo practice helping experts turn their knowledge into IP, frameworks, and "intellectual headshots."Wes holds business degrees from The Wharton School and Kellogg School of Management and lives in Seattle, Washington. The Expert's Privilege is his first book.LinksResources & Services: weswheless.comThe Expert's Privilege: wesbook.comBuy on Amazon: buywesbook.comThe Lightbulb email: lightbulbemail.comFen Druadin, Book Midwife: fendruadin.com (00:00) - Introduction (01:35) - From Corporate to Consulting (03:48) - Pivoting Toward Solo Consultants (06:16) - Daily Email, Authority, and Visual IP (11:46) - The Expert's Privilege (18:36) - Why Corporate Experts Undervalue Their Skills (23:23) - Excavating Your Expertise (27:18) - Finding Your Zone of Genius (32:44) - From Self-Examination to Market Validation (35:30) - What to Do Before You Leave Corporate (40:22) - A Book Is for Someone (44:23) - Writing the Book With Support (52:06) - Launch Strategy and Early Results (55:31) - Where to Find Wes ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

What if you're not struggling with marketing at all? What if the real challenge is how you're positioning yourself? In this episode, Roslyn Ranse is joined by marketing strategist and former travel advisor Kelli Hayes Smith to explore why travel advisors need to stop marketing like suppliers and start positioning themselves as trusted experts. Together they discuss: • Why expertise is your greatest asset • The difference between positioning and promotion • How to stop relying on supplier content • Creating authentic content while you're already serving clients • Why follower numbers don't equal business success • How AI fits into the future of travel advising • Practical ways to communicate your value This episode is packed with practical advice for any travel advisor wanting to attract the right clients and build a business based on trust, expertise and long-term relationships. Connect with Ros & Kelli. Share your insights and what you took away from this episode: Kelli Hayes Smith Instagram: https://www.instagram.com/kellihayessmith Roslyn Ranse Website: https://www.travelagentachievers.com Facebook: Travel Agent Achievers Instagram: @travelagentachievers LinkedIn: Roslyn Ranse  

Authority does not happen by accident. It is methodically engineered called it Authority Engineering. In this episode of Influential Voices of Authority, Erik K. Johnson unpacks the hidden Authority Playbook embedded inside every successful podcast interview. Drawing on years of rich conversations with industry leaders, Erik distills the six actionable traits that transform a podcast from just more content into an engine that attracts premium clients and coveted opportunities.   Important Links: Interview with Paul "Waterboy" Brown: https://podcasttalentcoach.com/how-paul-brown-uses-mission-and-podcasting-to-build-global-authority-iva-573/ Interview with Dr. Keyvan Eghbali: https://podcasttalentcoach.com/the-difference-between-helping-people-and-true-impact-iva-574/ Interview with Adam Roach: https://podcasttalentcoach.com/why-information-will-never-make-you-the-authority-iva-572/ Interview with Kristen Nolan: https://podcasttalentcoach.com/turning-podcast-interviews-into-revenue-and-clients-iva559/ Interview with Dr. Paul Etchison: https://podcasttalentcoach.com/coaching-business-strategy-iva-564/   Podcast Authority Audit: https://podcasttalentcoach.com/coaching/   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 01:36 The 6 Invisible Patterns of Podcast Authority 03:08 Authority Starts with Mission (w/ Paul "Waterboy" Brown) 05:29 Voice as a Multiplier for Expertise 07:56 Implementation Over Information 08:47 The Power of Storytelling and Context 10:22 Platforms and Accelerating Authority Through Relationships 12:41 Borrowed Trust and Guesting for Rapid Growth 13:24 Personality and Podcasting for Real Rapport 14:28 Trust and Sales: Turning Listeners Into Clients 17:56 Authority is Engineered, It's Not an Accident 18:43 Becoming a Category of One 21:49 Systematic Authority Engineering Framework 24:29 Positioning and Category Leadership 26:27 Chasing the Right Audience vs. Chasing Followers 27:24 The Podcast Authority Audit Explained 28:42 Uncovering Your Authority Gaps With Authority Engineering 30:26 Transforming Content Into Authority That Fills Your Calendar 31:14 Closing and Next Steps   Key Takeaways: - Purpose Drives Authority People follow purpose, not just expertise. A mission bigger than yourself is the foundation of lasting influence. As highlighted in Erik's interview with Paul "Waterboy" Brown, your calling shapes your authority and attracts devoted followers. - Voice Scales Impact Expertise alone changes one person at a time, but leveraging your podcasting voice multiplies your ability to impact thousands, even while you sleep.  - Implementation Leads to Transformation Information alone is everywhere, but helping your listeners implement creates true transformation. Become the guide who leads your audience beyond learning into action. - Storytelling Trumps Data Stories move people to believe change is possible. Infuse your podcast with tension, climax, and resolution. These narrative parables set you apart and build deep connections. - Relationships Compound Authority Guesting on strategic podcasts and borrowing the trust of established platforms is the shortcut to relevance. True growth comes from being in the right rooms, not having the biggest reach. - Authority Is a Choice Each expert Erik features intentionally engineered their position. It is never about luck or follower count, but about building trust, showcasing your personality, and moving into a category of one.   Episode Highlights: Why your podcast is doing the heavy lifting for 70 percent of your sales process The Authority Engineering Framework: Purpose, Persona, Parables, Platforms, Personality, and Positioning Why focusing on "viral" or "downloads" misses the point for coaches, consultants, and experts How implementing just one of these lessons will start filling your calendar with the right opportunities   Ready to strategically grow your podcast authority? Apply for your Podcast Authority Audit and let Erik reveal the exact gaps holding you back from premium influence and growth: https://podcasttalentcoach.com/coaching

Episode Summary Michelle opens with the question a lot of solo PR pros have been quietly asking themselves: if I call myself a communications generalist on my website right now, am I costing myself money? Karen's answer is immediate — not 'am I?' but 'you already are.' What follows is a data-driven, practically grounded conversation about the specialization economy: the growing body of research across the freelance and independent consulting world in 2026 that shows generalists getting squeezed and specialists pulling away. Karen and Michelle aren't just reporting a trend — they're translating it specifically for PR and communications practitioners who've never had anyone apply this research to their work. The episode covers the bimodal income distribution hiding inside freelance averages, the vertical-horizontal framework for finding your niche, four common objections to specializing (with honest answers to each), a three-question filter for identifying your niche, and the metric-capturing habit that makes specialization pay off over time. This is a conversation for the solo practitioner who has 'I do everything' on their website tonight — and might be ready to change it. Episode Highlights [00:03] The Opening Question That Frames Everything: Michelle opens before the intro music with a direct question to Karen: if she calls herself a communications generalist on her website right now, is she costing herself money? Karen's answer: not 'am I?' but 'you already are.' The episode's premise is immediate and personal — and Karen and Michelle make clear they're talking to themselves too. [01:05] The Specialization Economy: What the Data Shows: Freelance and independent consulting data in 2026 is pointing in the same direction across multiple sources: generalists are getting squeezed and specialists are pulling away. The average US freelancer earning rate hides what Karen calls 'a canyon' — generalist content and writing on the low end, specialists in high-demand niches billing well over $100 an hour on the high end. Almost nobody is actually earning the average. The floor is dropping for generalized skills; the ceiling is rising for specialized ones. Karen's framing: the middle — 'I'm pretty good at a lot of things' — is where people get stuck. Note: some figures referenced in this episode are still working through the show's verification process; sourcing details will be linked in the resources section as they are confirmed. [04:13] Why Specialization Wins: The Practical Case, Not the Philosophical One: The argument for specializing isn't philosophical — it's structural. A generalist PR consultant competes with an enormous pool of other generalist PR consultants. Someone who specifically handles crisis communications for mid-size healthcare systems competes with a much smaller, more identifiable group. Smaller pool, higher rates, and — critically — the client doesn't have to explain their industry from scratch. That last point is underrated: starting a client engagement already fluent in their world, their vocabulary, and their stakeholders is worth real money. Karen also flags a related shift: companies are increasingly requiring proof of impact before hiring specialists, not just portfolios. That proof is much easier to produce when you've done the same kind of work for the same kind of client repeatedly. [06:40] The Vertical-Horizontal Framework: What Niching Actually Means in Practice: Karen and Michelle push back on the idea that niching just means picking an industry. The framework showing up across freelance research: pick a vertical (the industry — healthcare, legal, fintech, sustainability, professional services) and a horizontal (the service — media relations, crisis management, thought leadership, internal comms, funding round communications). Your niche is the intersection. Examples drawn from recent guests: Sharon Toerek does IP and marketing law for independent agencies. Kara Ryan came up through healthcare communications and built an advisor-led, AI-powered practice on top of that. Both dialed in the vertical and the horizontal. The practical test: once you say your niche out loud, it should stop sounding like a limitation and start sounding like a positioning statement. [09:06] The Filtering Benefit Nobody Talks About Enough: When you're specific, the wrong-fit inquiries mostly stop coming in. You stop getting the 'can you also just quickly help with our internal newsletter' request from an industry you don't want to be in. Positioning does some of your qualifying for you before the discovery call even happens. Karen and Michelle note this is deeply connected to scope creep — a topic worth its own episode. [10:02] Specialization Is an Income Stability Conversation, Not Just a Rate Conversation: Once you're known for a specific thing, you stop pitching one-off projects and start getting asked to stay. Broader freelance data shows a large majority of hiring managers plan to lean more on freelance and fractional talent for ongoing work — and that shift toward retainers happens specifically because specialists make ongoing relationships easy to justify. Nobody keeps a generalist on retainer. The FinTech thought leadership expert stays. The practical consequence: niching is often what makes the retainer conversation possible in the first place, and retainers solve the feast-or-famine cycle that most solo practitioners experience. [12:41] Four Objections — With Honest Answers: Karen and Michelle work through the four most common pushbacks they hear in the Solo PR Pro community. One: I'll turn away good work and go broke. Honest answer — there is a real ramp-up period of roughly six to twelve months; don't torch your existing client base overnight, shift new business conversations while honoring existing relationships. Two: my market is too small. Counter with math — a few hundred mid-sized healthcare systems in the country, you only need a handful of retained clients for a full solo practice; smaller pool of competitors is not the same as a smaller pool of clients. Three: I'll get bored. Flips the other way — as a generalist, every new client is a cold start; as a specialist, the energy goes into strategy instead of orientation. Four (the quiet one): what if I pick the wrong niche?  [16:16] The Three-Question Filter (Plus an Unofficial Fourth): A practical framework for identifying your niche. Question 1: Where do you already have an unfair advantage? Past industry experience, a network, credentials, lived experience — something that means you start ahead of a stranger walking in cold. Question 2: Where's the budget? You can be brilliant in a niche that simply doesn't spend on PR. Healthcare, legal, financial services, B2B tech consistently show up as categories with real comms budgets. Question 3: Can you say it in one sentence — and does that sentence make a stranger say 'I know exactly who needs you'? If it requires three qualifying clauses, it's not sharp enough yet. The unofficial fourth: are you willing to hold the line publicly? Your website, your LinkedIn, your pitch all need to stay consistent or the positioning won't do its work. [18:11] Running the Filter Live: The In-House Bank Example: Karen and Michelle run a hypothetical listener through the filter: six years in-house at a regional bank, now doing a bit of everything for small business clients. Unfair advantage: already fluent in financial services vocabulary, compliance, and regulatory relationships — most PR consultants would need a year to learn that. Budget: financial services and fintech are consistently well-funded for communications. One sentence: 'I help community banks and credit unions navigate media and regulatory communications.' Karen: say that at a conference and watch how fast someone says 'I know someone who needs that.' [20:28] How to Prove It's Working: The Metric-Capturing Habit: For every engagement going forward in your niche, capture one number — one sentence, one metric, one outcome. Not a dramatic case study, just: 'Positioned the founder as a category expert; three inbound press inquiries within a month of the first byline running.' Build a running document, whether in Notion, a notes app, or wherever your system lives. Michelle: build it into your closeout process for every wrapped engagement, and into every campaign, not just every full client relationship. Karen: future you will be very grateful. Related Episodes That Solo Life, Episode 343: Sharon Toerek on Legal Protection, IP, and Building a Specialized Practice That Solo Life, Episode 341: Kara Ryan on Going Solo After 20 Years in Healthcare Comms Resources & Additional Information Doers Circle: The Future of Freelancing in 2026: 8 Trends Solopreneurs Can't Ignore Venture Lab: 10 Freelancing Trends in 2026 (Rates, Niches, and Client Expectations) Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

PodChatLive 240: Cholesterol & chronic heel pain, and the effect of positioning the diabetic foot on tissue oxygenationContact us: getinvolved@podchatlive.comLinks from this episode:The effect of foot positioning on tissue oxygenation in diabetic foot ulcersChronic plantar heel pain severity is associated with lipid biomarkers

In Episode 190 of the Best Coach Ever podcast, we're breaking down what actually separates coaching businesses that consistently generate $50K-$100K months from those that stay stuck at the same revenue ceiling. Lynette shares the six core components every scalable coaching business needs—and why simply posting more content or working harder isn't the answer.From creating true demand for your offers to building predictable lead generation and sales systems, this episode dives into the infrastructure behind sustainable business growth. Lynette also explains why positioning matters more than qualifications, why tracking your numbers is non-negotiable, and how successful CEOs make decisions based on data instead of emotions.If you're ready to stop relying on luck, viral content, or inconsistent launches and start building a coaching business that scales predictably, this episode gives you the roadmap to think and operate like a true CEO.If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you practical business strategies every week.In this episode, we cover:1) Why Scaling Requires a Different Business Model [0:00 - 6:20] -Scaling isn't about working harder—it's about building a different infrastructure. -The mindset shifts required to move from $10K months to $50K+ months.2) Creating Demand for Your Coaching [6:21 - 12:15] -What true demand looks like beyond followers and engagement. -How marketing, client results, and FOMO make people eager to buy.3) Building Predictable Lead Generation [12:16 - 18:30] -Why relying on viral content creates inconsistent income. -The importance of multiple lead sources and a full sales pipeline.4) Positioning & Sales Systems That Scale [18:31 - 26:00] -Why premium positioning matters more than competing on price. -How repeatable sales processes consistently turn leads into clients.5) Client Experience & CEO-Level Business Management [26:01 - 33:15] -Why retaining clients and generating referrals fuels long-term growth. -How great client experiences protect your reputation and revenue.6) Using Data Instead of Emotion to Make Decisions [33:16 - 35:40] -Why tracking business metrics eliminates reactive decision-making. -How identifying bottlenecks helps you solve the right problems faster.7) Final Takeaways: Build Systems, Not More Work [35:41 - End] -Why doubling down on proven offers beats constantly creating new ones. -The six pillars every sustainable six- and seven-figure coaching business is built on.Connect with Lynette:Instagram: https://www.instagram.com/lynettemariehFitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

Author, financial advisor, and former management consultant Brian Herriot joined me on Ditching Hourly to talk about pursuing time freedom before financial freedom.Brian and I talk about his new book Time Freedom, the difference between time freedom and financial freedom, how flexible work can bridge the gap, and what he learned from using early readers, workshops, and hybrid publishing to turn his ideas into a book.Chapters00:00 - Brian's Time Freedom Story02:58 - Why Brian Wrote the Book05:30 - Choosing Hybrid Publishing09:53 - Building the Business Behind the Book12:16 - Time Freedom vs Financial Freedom16:46 - Making Nine Months Cover Twelve19:47 - Remote Work and Flexible Work23:18 - Who Can Actually Do This?27:17 - Early Readers and Draft Feedback31:51 - Tools for Testing a Book33:32 - Testing Ideas Before Writing36:00 - Writing the First Draft40:26 - The Time Freedom Framework46:52 - Writing a Better Ending50:44 - Counterintuitive Money AdviceResources We MentionedTime Freedom preorder pageTime Freedom CalculatorTime Freedom PodcastBrian Herriot on LinkedInWrite a Must-Read by AJ HarperAJ HarperPage Two SimplifiedMike MichalowiczMike Michalowicz on The Business of AuthorityWrite Useful Books / Rob FitzpatrickHelp This BookHeroic Public SpeakingCharlie Hoehn on The Knowledge Project with Shane ParrishGuest BioBrian Herriot is the founder of Time Freedom and the author of Time Freedom: Rethink Your Work and Money to Create a Life You Love Now. He is an author, speaker, registered investment advisor, financial advisor, business consultant, and co-host of The Time Freedom Podcast. His professional background includes management consulting roles at Accenture and Point B, as well as a director position at UCSF Health. Learn more at https://timefreedom.life/. (00:00) - Brian's Time Freedom Story (02:58) - Why Brian Wrote the Book (05:30) - Choosing Hybrid Publishing (09:53) - Building the Business Behind the Book (12:16) - Time Freedom vs Financial Freedom (16:46) - Making Nine Months Cover Twelve (19:47) - Remote Work and Flexible Work (23:18) - Who Can Actually Do This? (27:17) - Early Readers and Draft Feedback (31:51) - Tools for Testing a Book (33:32) - Testing Ideas Before Writing (36:00) - Writing the First Draft (40:26) - The Time Freedom Framework (46:52) - Writing a Better Ending (50:44) - Counterintuitive Money Advice ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Leslie Picker and the Investment Committee debate how they are positioning their portfolios ahead of mega-cap earnings. Plus, the desk share their latest portfolio moves. And later, Josh Brown spotlights insurance names in his "Best Stocks in the Market." Investment Committee Disclosures Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Show Notes: Andreia Fernandes, founder of the Portfolio Career Institute, explains that the term "portfolio career" was coined by Charles Handy in 1994, and it emphasizes working in different roles and contexts.  Defining a Portfolio Career Andreia adds that portfolio careers involve using different skills in various contexts, such as a mathematician working in both a school and an insurance company. She highlights that portfolio careers are not just about diversifying income streams but also aligning with one's values and being purpose-driven. The  Portfolio Career Program Andreia describes the stages of her cohort program for pursuing a portfolio career. She emphasizes the importance of community and peer exchange in her program, sharing an example of two bankers with different career paths. The program starts with understanding one's strengths, purpose, and limitations, and includes evaluating whether a portfolio career is the right fit. Andreia mentions that some participants are clear about their goals, while others are unsure and need guidance to explore new paths. Designing a Career Andreia discusses the importance of self-reflection and specific exercises in her program, such as the Ikigai principle. She introduces the portfolio career canvas, a framework she developed with a scientific background to help participants design their careers. The canvas includes elements like portfolio career metrics, learning journey, network building, and revenue streams. Andreia explains that participants need to consider what would make them regret having a portfolio career and adjust their plans accordingly. Stages of the Portfolio Career Program Andreia explains the next stages of the program, focusing on activating networks and positioning oneself in the market. She shares her own experience of having a portfolio career, including entrepreneurial ventures, lecturing, and executive coaching. Andreia emphasizes the importance of having a unique selling proposition (USP) and positioning oneself in the right environment. She provides examples of her clients' success stories, such as a banker who became a lecturer and project manager. How the Program Helps Participants When asked about common strands in portfolio careers, and Andreia mentions that there are no limits to what one can do. Andreia shares an example of a white-collar worker who wanted to produce something with their hands, such as brewing beer or working with wood. She discusses the concept of strategic diversifiers, who have two passions and want to follow different streams to balance their energy. Andreia highlights the importance of learning and knowledge sharing in portfolio careers, especially in the knowledge economy. How the Program Impacts Careers Andreia shares examples of participants who have gone through her cohort and the impact it had on their careers. She mentions a banker who became a lecturer and project manager, exploring new areas outside of risk management. Another participant, an employer for seven and a half years, strengthened her current activity by exploring new business models. Andreia emphasizes that the program helps participants design their future and make informed decisions about their careers. For those who want to learn more about Andreia's coaching and the Portfolio Career Institute, Andreia  offers upcoming events and webinars where potential participants can meet her and learn about her approach. Andreia encourages listeners to visit the website for more information and to contact her directly for further inquiries. Timestamps: 0:02: Defining a Portfolio Career  02:50: Program Structure and Community Support 06:51: Self-Reflection and Exercises  13:16: Activating Networks and Positioning  14:36: Common Strands in Portfolio Careers  19:52: Impact of Cohort Participants 20:56: Resources and Contact Information  This episode on Umbrex: https://umbrex.com/unleashed/episode-655-andreia-fernandes-portfolio-careers-the-future-of-work/ Links: Company website: https://go.portfoliocareerinstitute.com/en Andreia on LinkedIn:  https://www.linkedin.com/in/andreiarfernandes/ PFCI on LinkedIn https://www.linkedin.com/company/portfolio-career-institute-pfci/ PFCI on Insta: https://www.instagram.com/portfoliocareerpfci/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

We talk a lot about positioning when it comes to business — positioning our offers, our brand, our messaging. But what about positioning our energy? Positioning ourselves as the prize, the ones to be sought after, instead of the ones hoping they pick us.In this bite sized episode I'm talking about the energetic shift that happens when you flip "I hope they hire me" to "do I pick them?" Why being selective with your time and energy is magnetic. And how maintaining congruency with your own evolution changes everything — including your pricing, your standards, and who gets access to you.Key Takeaways:The energetic undertone in most sales conversations: "I hope they pick me"What happens when you flip that to "do I pick them?"Why being selective with who gets your time and energy is positioning your magnetismHow I introduced an application process to CEO Mastermind after years of open enrollmentWhy every time I go through an upgrade, my programs get upgraded tooThe real prize isn't making the sale — the prize is youScaling to multiple 6-figures? Apply for the CEO Mastermind here.Stabilizing your revenue before your scale? Get inside The Inner Circle here.Integrate AI systems & workflows into your business this weekend: Save $100 on Claude in a WeekendTry out the software I use to run my ENTIRE business: 30 day free trial for Go High Level

This week on the Brand Shorthand podcast, Mark Vandegrift is joined by the agency's director of public relations, Jim Cyphert. Tune in to learn the importance of balancing your creative content with SEO and AI search. Join Mark and Jim for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Ever wondered why some brands earn attention while others get overlooked?  In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember.  Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he's learned from building businesses and taking risks in competitive markets. This conversation explores the ideas and experiences that have shaped Ernest's approach to building lasting attention.  Ernest's top 3 tips: Don't take your brand too seriously: authenticity resonates far more than trying to appear perfect Ship your ideas: getting good work into the world beats endlessly chasing perfection Focus on creating experiences people genuinely want to share: great products and happy customers are your best marketing  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps: 0:00:00 – Why attention is every business's biggest challenge 0:01:12 – Building customer loyalty with email marketing 0:03:05 – Why WhatsApp Business is worth watching 0:05:00 – How hospitality marketing has changed 0:06:28 – Creating content people actually enjoy 0:07:45 – Building a brand through culture and community 0:08:57 – LinkedIn as a networking and personal branding tool 0:09:52 – Marketing products that require education 0:11:10 – Why in-person events still matter 0:12:16 – When unexpected content creates opportunities 0:13:35 – Experimentation, failure, and learning in business 0:14:00 – The restaurant pivot that didn't work 0:16:38 – Why failure is still worth it 0:18:54 – Personal branding as a founder 0:20:09 – Growing beyond founder-led businesses 0:21:51 – Looking after existing customers first 0:23:15 – Why the product is the marketing 0:25:16 – Positioning a premium whiskey brand 0:27:23 – Adapting marketing for international audiences 0:29:43 – When attention doesn't translate into sales 0:31:05 – Why consistent marketing beats viral moments 0:31:48 – User-generated content and simple marketing ideas 0:32:16 – Turning your product into your marketing 0:33:49 – The messy middle between awareness and purchase 0:34:18 – How AI is changing marketing workflows 0:35:53 – Why AI helps marketers do more, not less 0:37:48 – Ernest's top tips for building awareness

In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest unsweetened flavored water brands in the U.S. Listen in as Cullman discusses Hint's refreshed brand positioning and its new “MMMMM Water™” marketing campaign that leans into emotional branding, cultural relevance and desire (1:00).…

In this episode, Coach JC shares with you how right now is the moment that you are being positioned. Coach JC believes every person deserves the opportunity to WIN in life, and through his WIN ALL DAY Playbook and Academy, Coach JC and his team help high performers build purpose-driven, passion-filled lives and highly profitable personal brands. In the WIN ALL DAY Podcast, Coach JC drops a daily WINNING Word of the Day (Mon-Fri) and once a month interviews a guest who is representing what WINNING looks like! The podcast will inspire you, motivate you, encourage you, empower you and most importantly, coach you to WIN ALL DAY - to live a life of passion, fueled by purpose! Have a question you'd like Coach JC to answer on a future WIN ALL DAY episode? Submit it as a message on our social media accounts:   https://www.instagram.com/thecoachjc/ https://www.facebook.com/WINALLDAYWITHCOACHJC   Subscribe to the WIN ALL DAY podcast and leave a review for a chance to win some FREE WIN ALL DAY merchandise or even a coaching session with Coach JC each month.   Be sure to join Coach JC's VIP email list, download our free resources and learn more about WIN ALL DAY and Coach JC at  www.CoachJC.com    Learn more about what we do at www.THEWINALLDAY.com If you're ready to personally develop, become your best, and get certified to serve others while building a powerful personal brand business... Then it's time to become a WIN ALL DAY Certified Coach. Master the mindset. Live the mission. Monetize your message. We equip and certify WINNERS just like you to take your story, your purpose and your passion and give it back to the world as a coach and get paid to do it! So if you're ready to go from being a winner… to a certified WINNING WIN ALL DAY COACH… Head over to www.WinAllDayCertified.com  right now and apply. Your next level is waiting. Let's build YOU, your brand, your business, and your legacy.

If you own a company, chances are you're its best salesperson. Put you in a room with a prospect and you rarely lose. But listen to your employees try to tell the same story and something gets lost. You've tried hiring salespeople. You've tried training them. The selling keeps landing back on your shoulders, and when it comes time to sell, an acquirer will see it too. Expect an earn-out or an equity rollover, golden handcuffs designed to keep the rainmaker locked in.  Here's what most owners miss: you have a built-in advantage no salesperson can replicate. Your founder story defines the enemy, the problem, and why you built something better, and you tell it instinctively because you lived it. A new rep who tries to recite your story will sound like a fraud. The fix isn't better sales training. It's giving your team professional positioning, and nobody on the planet knows more about positioning than April Dunford. She spent 25 years as an executive at seven B2B technology startups, companies that were acquired for a combined total of more than two billion dollars, and her books, Obviously Awesome and Sales Pitch, are the standard playbooks for explaining why customers should pick you over the competition.

We cover the top 8 sports stories of the day in the Ocho. 1. Our show is going to be changing… 2. Mariners return to action after the all-star break 3. They're sticking with the 6-man rotation 4. World Cup Final set for Sunday 5. Timbers stomp Sounders 6. Storm at Fever 7. 8 Days til training camp 8. Update from Royal Birkdale :30- JACKSON FELTS (Sounders/World Cup broadcasts) - How disappointing was last night's Sounders loss? - With the World Cup Final set, does Jackson still think Spain will win it all? - How is Argentina able to perform the way they have over and over? - Who wants it more? :45- ABC's of the Mariners - N is for Netflix: they did great job with the HR Derby on Monday, but the ratings weren't good; should we be surprised? - O is for Offense: Yes Jerry, we still need more offense. Bring in another bat. - P is for Positioning: why don't teams come out of the all-star break with their Ace on the mound? See omnystudio.com/listener for privacy information.

Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014. Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven marketing systems has helped scale the business and support associates. The conversation also explores Dr. Beard's content creation journey, as well as his educational work. Looking ahead, he shares his vision of transforming the clinic into a teaching and mentorship hub for chiropractors and healthcare professionals.

Investors weigh results from Netflix, Alcoa and Intuitive Surgical. Andrew Goldberg, Chief Global Strategist at Nomura Asset Management, explains how investors should position as earnings season gathers momentum. Evercore's Mark Mahaney analyzes Netflix's results and what they signal for growth, advertising and the broader media landscape. Our Annika Kim Constantino reports on Eli Lilly's move into psychedelics while Michael Yee of UBS discusses the latest wave of biotech M&A and where deal activity could accelerate next. Plus, a look at South Korea's move to ban new single-stock leveraged ETFs and growing short interest in SpaceX as investors debate whether early holders are hedging ahead of future share sales. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

تواصل معانا وشاركنا افكارك اﻟﺗﺟﺎرﯾﺔ اﻟﻌﻼﻣﺔ ﻟﺑﻧﺎء وﻣﺑﺎﺷر ﻋﻣﻠﻲ دﻟﯾل ﺑﺎﻟﻌرﺑﻲ"، "ﺑﯾزﻧس وﺑودﻛﺎﺳت ﻣﻧﺻﺔ ﻣؤﺳس رﺷﺎد، أﺣﻣد ﺑﯾﻘدم ده، Talk اﻟـ ﻓﻲ ( Personal Brand ) اﻟﺷﺧﺻﯾﺔ  اﺳم ﺗﻌﻣل وإزاي ﺑﺗﺎﻋك، اﻟﻌﻣﯾل وﺑﯾن ﺑﯾﻧك ﺛﻘﺔ ﺗﺑﻧﻲ إزاي ﻧﻔﺳك ﺑﺗﺳﺄل ﻣﮭﻧﻲ ﺷﺧص أي أو ﻣﺣﺎﺳب، ﻣﮭﻧدس، ﺑزﻧس، ﺻﺎﺣب إﻧت ﻟو أﺳﺋﻠﺗك ﻋﻠﻰ ھﯾﺟﺎوب ده ﻓﺎﻟﺗﺳﺟﯾل اﻟﺗرﯾﻧدات، ورا ﺗﺟري أو ﻟﻠﺗرﻓﯾﮫ ﻣﺣﺗوى ﺻﺎﻧﻊ ﺗﻛون ﺗﺿطر ﻣﺎ ﻏﯾر ﻣن ﺷﻐﻠك ﯾﺧدم اﻟﺳوق ﻓﻲ ﻗوي  ﺑﯾﺑﻧﻲ ﻣﺣﺗرف ﺷﺧص ﺗﻛون إﻧك وﺑﯾن واﻟﻣﺗﺎﺑﻌﯾن، اﻟﺗﻔﺎﻋل ھدﻓﮫ ﻛل "إﻧﻔﻠوﻧﺳر" ﺗﻛون إﻧك ﺑﯾن اﻟﻔرق واﺿﺢ ﺑﺷﻛل ﺑﯾﺷرح اﻟﺗﺳﺟﯾل اﻟﺗواﺟد ﻣن ﺑداﯾﺔ دي، اﻟﺛﻘﺔ ﻟﺑﻧﺎء اﻷﺳﺎﺳﯾﺔ اﻟﺧطوات ﻓﻲ ﺑﯾﺎﺧدﻧﺎ رﺷﺎد أﺣﻣد ﻋﻣﻼﺋﮫ. ﻣﻊ ﺣﻘﯾﻘﻲ ( Trust Engine ) ﺛﻘﺔ" "ﻣﺣرك ( Reliability ) واﻻﻋﺗﻣﺎدﯾﺔ ( Credibility ) اﻟﻣﺻداﻗﯾﺔ ﺑﺈﺛﺑﺎت ﻣرورً ا اﻟﻣﺳﺗﮭدف، ﺟﻣﮭورك ﻗدام اﺣﺗراﻓﻲ ﺑﺷﻛل ( Visibility ) واﻟظﮭور ﺗﺧﺻﺻك ﻓﻲ اﻷﺳﺎس وﺗﺑﻘﻰ ( Authority ) اﻟﻣرﺟﻌﯾﺔ ﻟﻣرﺣﻠﺔ ﺗوﺻل ﻣﺎ ﻟﺣد وﻣﺿﻣوﻧﺔ، ﺣﻘﯾﻘﯾﺔ ﺗﺟرﺑﺔ ﺗﻘدم ﻋﺷﺎن  ﺗرﻛز ﻋﺷﺎن ﺑﯾﮭﺎ، ﯾﺷوﻓك اﻟﻌﻣﯾل ﻋﺎﯾز اﻟﻠﻲ واﻟﺻورة اﻟﻣﻛﺎﻧﺔ ﺗﺧﺗﺎر ﺟدً ا ﻣﮭم وﻟﯾﮫ (، Positioning ) اﻟﺗﻣوﺿﻊ ﻣﻔﮭوم ﺑﯾوﺿﺢ ﻛﻣﺎن اﻟﺳوق ﻓﻲ اﻟﻌﺷواﺋﯾﺔ اﻟﻣﻧﺎﻓﺳﺔ وﺗﺗﺟﻧب اﻟﺻﺢ اﻟﻣﻛﺎن ﻓﻲ ﻣﺟﮭودكSupport the showاستمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Applicationرعاة بودكاست بزنس بالعربي:

The pilot episode of Becoming the CEO Podcast Season 5 sets the tone for a powerful new season centered on Power, Proximity, and Positioning—the three pillars that define how modern leaders build influence and step fully into their authority.This episode features Chec, a Master Barber from the Bronx who has redefined his trajectory by stepping beyond familiar environments and into elevated, high-level spaces. His journey is a testament to the power of intentional positioning and the courage it takes to grow in rooms that challenge you.Hosted by Sabriena C, the conversation goes beyond surface-level success to unpack the real strategy behind Chec's evolution—from local talent to building a brand within luxury markets. Listeners gain insight into how proximity to new environments, strategic networking, and embracing discomfort can unlock next-level opportunities.This is more than a podcast—it's a call to step into the CEO role of your life with clarity, confidence, and purpose.Tap in and be part of the conversation. Watch and listen to Becoming the CEO Podcast on YouTube, Spotify, Amazon, and Apple Podcasts. Follow @BecomingTheCEONetwork on Instagram for exclusive clips, behind-the-scenes moments, and weekly drops. Subscribe, share, and join a growing community of leaders stepping boldly into their CEO era. Join our network by emailing becomingtheceopodcast@gmail.com

In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass sits down with career branding expert Lynne M. Williams to discuss what it takes to successfully manage your career in today's rapidly changing workplace.Whether you're looking for your next opportunity, considering a career pivot, building your personal brand, or simply trying to stay relevant in an AI-driven economy, this conversation offers practical advice you can start using immediately.Jennifer and Lynne discuss:• The difference between career management, career pivots, and reinvention• Why LinkedIn should be much more than an online résumé• How Applicant Tracking Systems (ATS) evaluate résumés• The importance of keywords and measurable accomplishments• Skills-based hiring and why continuous learning matters• Preparing for AI's impact on the workforce• Positioning yourself whether you're an employee, entrepreneur, or business owner• Building a personal brand that creates new opportunitiesIf you're serious about growing your career, attracting better opportunities, or strengthening your professional reputation, this episode is packed with actionable insights.About Lynne M. Williams:Lynne M. Williams is the Executive Director of Great Careers Network, a nonprofit organization that provides career development, networking, and educational resources for professionals navigating career transitions and career growth.Key TakeawaysCareer management should be ongoing, not something you think about only when you're unemployed.LinkedIn is a professional branding platform, not simply a digital résumé.Skills increasingly matter more than degrees.AI is changing the workforce and continuous learning is becoming essential.ATS systems compare résumés against job descriptions, making keyword optimization important.Entrepreneurs should optimize LinkedIn around the problems they solve, not simply their job title.Your accomplishments should demonstrate measurable business impact.Connect with LynneLinkedInWebsiteIf you enjoyed this episode, be sure to follow MOJO: The Meaning of Life and Business so you never miss future conversations with business leaders, entrepreneurs, and subject matter experts.

➡️Join Our Free Group to Help Get Married this Year: https://www.skool.com/muslimmarriageaccelerator ♥️ Want to FAST TRACK Your Search with Help from Mindful Muslimah? (Get a FREE CALL): https://mindful-muslimah.com/qualify-20-minute-call/ -------------------DISCLAIMER: When we say "SECRET OF THE SAHABA" we are not trying to refer to MYSTERY in Islam. There is nothing mysterious and we are not of SUFI or SHIA positioning, we are SUNNI. We say SECRET OF THE SAHABA only to emphasize it was important and used and lost as an importance in modern day.The 3 Secrets the Sahabiyaat Used to Find the Right Husband (We've Completely Forgotten This)For 1400 years, the women among the Sahaba were finding the RIGHT men — not through butterflies, checklists, or asking their friends. They had a system. And it's been sitting in the Quran and Sunnah this whole time.In this video, I'm pulling back the curtain on the 3 exact things the female Sahaba used to identify the right spouse — and why most of us have completely stopped using them.The 3 Secrets:

In this fan favorite episode of Design Business Freedom, I'm sharing one of the most powerful shifts interior designers can make to increase their profits, attract affluent clients, and elevate the perceived value of their work. You'll learn how one simple word choice can sabotage your interior design business profitability and how to replace limiting language with the language of luxury. The core lesson in this episode is that words define your worth and your world. By shifting from words like "expensive," "budget," "cost," and "free" to language rooted in investment, value, exclusivity, and transformation, you can change how clients experience your recommendations, your fees, and the long-term ROI of interior design. In This Episode You Will Learn: How to identify the one word that may be sabotaging your interior design profits Why affluent clients respond better to "investment" than "cost," "spend," or "budget" How to use the language of luxury to increase client confidence and project value Why Design Business Freedom listeners need to shift pricing language personally and professionally How to position interior design as a short-term investment with long-term ROI While one word can truly grow your profits, mastering more will lead to a full business and personal transformation. Get them all in my book "The Language of Success: 35 Words to Boost Your Worth and Wealth". You'll be pleasantly surprised at the effectiveness of these word swaps and the increased confidence you'll feel in business and life.  Timestamps: (00:00) Welcome to this Design Business Freedom fan favorite (01:27) Introducing the language of luxury and worth (02:59) Why changing word choices can feel difficult (04:46) How language reflects possibility, potential, and affluence (06:26) Words to eliminate from client conversations (07:31) Why "expensive" creates a limiting belief (08:44) The framing story that erased "expensive" (12:29) Cheap, affordable, and other limiting labels (14:04) Why "budget" is the dreaded B word (16:25) Replacing spend and cost with investment language (20:14) How to respond when clients say expensive (23:39) Why free has less value than complimentary (25:01) Luxury words every designer should adopt (29:23) Expanding your vendor comfort zone strategically (34:44) Positioning design as long-term ROI and transformation Key Takeaways: The word "expensive" labels value negatively before the client can fully understand it. Interior designers can increase profitability by replacing limiting pricing language with investment language. Affluent clients want to understand ROI, value, uniqueness, and transformation before they invest. The language you use in your interior design business shapes your confidence, client experience, and bottom line. About Melissa Galt: Melissa Galt is an award-winning business coach, marketing consultant, speaker, and interior designer with more than 30 years of experience helping interior designers build profitable, scalable, and sustainable businesses. Through Design Business Freedom, Melissa shares proven Interior Design Business strategies, Interior Design Marketing insights, leadership training, pricing expertise, and growth systems designed to help designers attract better clients, increase profitability, and create lasting success. Connect with Melissa Instagram Facebook Linkedin Website  

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emma and Adam Ketterer argue that true clarity comes from radical constraints. In their new book, Eight Words or Fewer, this marketing duo shares how to distill your difference into a single line that sticks: a micropitch. What You'll Learn in This Episode Why B2B companies naturally fall prey to the instinct that more must be better when defining their value proposition The strategic breakdown that occurs during the last mile of the positioning process and how to build for brevity from day one Tactical ways to overcome the anxiety of leaving things out by showing your stakeholder work and mapping customer journeys How to use a homeopathic distillation framework to create a micropitch that infuses everything from sales decks to homepages The creative and editorial realities of writing a pocket guide on concision as a married couple Episode Chapters (00:00) Intro (01:34) Why We Struggle with Brevity (03:27) Losing the Plot in the Positioning Process (06:44) Overcoming the Anxiety of Distillation (09:59) The Subline and Structure of Eight Words or Fewer (12:08) How to Kill Your Darlings (15:27) The Micropitch as a Brand Strategy Anchor (17:26) Collaboration and Constraint as a Married Couple (22:57) Finding Your Point of View and Conviction (25:38) Brands That Make Us Smile (27:50) Where to Connect with Emma and Adam About Emma and Adam Ketterer Emma Ketterer and Adam Ketterer are seasoned marketing professionals specializing in positioning, messaging, and content strategy for B2B technology companies. Emma brings extensive experience from both the agency and corporate sides, currently serving as the Global Lead Editor at Celonis. Adam is a co-founder of Beneath, a specialized B2B marketing agency. As a married couple, they blended their strategic and creative insights to co-author Eight Words or Fewer: Distil your difference into the perfect micropitch, a pocket guide exploring the critical intersection where strategic brand positioning meets ultra-concise writing. What Brands Have Made Emma and Adam Smile Recently? Emma found recent inspiration in the B2B tech space through GitHub's smart, witty, and exceptionally well-produced explainer videos. Adam pointed to the timeless, iconic print campaigns of The Economist, noting how the brand's playful, minimalist approach continues to inspire creative professionals to riff on its memorable format across digital and physical signage. Resources & Links Connect with Emma and Adam on LinkedIn. Check out their new book, Eight Words or Fewer. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Following last week's message, Pastor Mike Polhemus teaches on positioning ourselves for spiritual awakening. He reads and breaks down Charles Finney's "7 marks of revival." For context, feel free to revisit last week's message as this is a part two.

Masculine discipline is about playing the long game, not chasing short term rewards. I make decisions based on where they'll lead me years from now, even if they cost me some comfort today. I stay committed without needing recognition, relief, or negotiation because that's how I maintain my standards over time. Real discipline is built through consistent endurance, not short bursts of effort. Show Notes: [08:08]#1 Accept isolation is part of positioning. [11:58]#2 Compete through results, not through comparison. [18:02]#3 Finish what is started without negotiation. [24:59] Recap Episodes Mentioned: 777: How Your Time Perspective Determines Your Success 1058: Limiting Your Associations: 3 Levels Of People Next Steps: --- Execution is not a talent.   It is a standard. If your results don't match your ability, something in your approach is out of alignment. Most people do not have a motivation problem.   They have a consistency problem. Power Presence is the system for operating with greater discipline, clarity, structure, and execution under pressure. Learn more: → http://www.PowerPresenceProtocol.com  Know what to do but not always doing it?  Measure your execution at → http://RateMyExecution.com. Get Dre's free Daily Game email at http://WorkOnMyGame.com. Every day you'll receive one practical lesson on leadership, mindset, discipline, and execution to help you perform at a higher level. No fluff. Just game

Are you looking to save time, make money, and start winning with less risk? Then head to https://www.ovtlyr.com.Learn more about OVTLYR: https://youtu.be/TUCbD5KovlcHere's how we plan to DOMINATE the US Investing Championship for 2026You can see our step by step trading plan developed by a team of over 20 quants for FREE by clicking here: https://www.ovtlyr.com/usicplanThe biggest market moves rarely begin when everyone is paying attention. They begin quietly—while institutional money is accumulating positions, capital is rotating into overlooked areas, and most investors are still focused on yesterday's winners.In this video, we examine the early signals suggesting that smart money may already be positioning for the market's next major opportunity—even though the move has not fully started yet.We'll break down:• Where money appears to be rotating• The stocks and sectors showing quiet strength• The technical signals developing beneath the surface• What would confirm that the move is officially underway• The key levels that could invalidate the setup• How to position early without blindly predicting the marketThe objective is not to chase after a stock has already exploded. It is to identify strengthening trends, improving market conditions, and potential breakout opportunities before they become obvious to the crowd.Subscribe for actionable stock analysis, early trading signals, swing-trading opportunities, AI investing trends, and straightforward market education designed to help you find the next opportunity before the mainstream catches on.#StockMarket #Investing #Trading #Stocks #SwingTrading #SmartMoney #TechnicalAnalysis #MarketAnalysis

Send us Fan MailIn this episode, Ben and Daphna sit down with Dr. Scott, pediatrician, neonatologist, and inventor of the Tortle. She shares how a simple observation in her Idaho practice, babies developing flat heads despite diligent parents, sparked a second career in medical device innovation. The conversation covers the evolution from the original corrective beanie to the Midliner and Transportal, the physiologic rationale for midline positioning in IVH prevention, and real-world data from a Tennessee children's hospital that cut its IVH rate from 28% to under 6%. She also offers candid advice for clinicians looking to turn an idea into a product.Support the showAs always, feel free to send us questions, comments, or suggestions to our email: nicupodcast@gmail.com. You can also contact the show through Instagram or Twitter, @nicupodcast. Or contact Ben and Daphna directly via their Twitter profiles: @drnicu and @doctordaphnamd. The papers discussed in today's episode are listed and timestamped on the webpage linked below.Enjoy!

Pharma portfolios can create powerful opportunities, but without clear positioning, brands can end up competing with each other. In this episode, Lumanity's Jakub Kaczor, VP, Strategy Consulting, and Peter Smith, SVP, Strategy Consulting, discuss the complexities of portfolio positioning in the pharmaceutical industry. The guests explain that while a focused R&D strategy drives commercial growth and sustained innovation, it also creates a paradox where a company's own assets can end up competing against each other in the same disease area. To mitigate internal rivalry and maximize commercial potential, they advise companies to begin co-positioning early and follow a structured planning process, grounded in market reality. Ultimately, achieving portfolio success requires overcoming brand egos through a collaborative mindset, establishing clear governance under a dedicated portfolio owner, and designing strategies that anticipate the future competitive landscape. Tune in to learn how pharma teams can reduce internal competition, improve customer clarity, and build stronger portfolios that serve both patients and commercial goals! Resources: Connect with and follow Jakub Kaczor on LinkedIn. Connect with and follow Peter Smith on LinkedIn. Follow Lumanity on LinkedIn and explore their website! Learn more about this series we're doing with Lumanity here:  https://lumanity.com/commercialization-podcasts/

Business development director and Raleigh commercial real estate enthusiast Jed Byrne joined me on Ditching Hourly to walk through the entire process of self-publishing his first book, Start Small Selling, from idea validation to Kickstarter funding to final production.We cover testing your book idea with real money, writing a first draft in 35 days, running a Kickstarter campaign to fund professional editing, finding and working with developmental editors, designing a book cover on a budget, and publishing through KDP and Lulu.Chapters(00:00) - Who Is Jed Byrne? (03:19) - The Hyper-Local Newsletter (07:59) - Why Write a Book? (11:41) - Testing the Idea (14:05) - The Writing Process (21:56) - The Kickstarter (31:04) - Building the Editing Team (36:23) - The Timeline (45:49) - Working with a Developmental Editor (52:40) - Designing the Cover (57:26) - Publishing with KDP and Lulu (01:00:00) - Start Small, Start Now Guest BioJed Byrne is a business development director at Barnhill Building Group, a North Carolina-based general contracting firm. Outside his day job, he runs Oak City CRE, a platform focused on Raleigh commercial real estate that includes a weekly Substack newsletter, a podcast, consulting, and his first book, Start Small Selling. You can reach Jed at books@oakcitycre.com.Resources Mentioned In This EpisodePeopleJed ByrneJed Byrne on LinkedInJonathan StarkTim FerrissSeth GodinNoah KaganRob FitzpatrickTucker MaxPat FlynnChandler BoltTim GrahlRochelle MoultonCorey QuinnMike MichalowiczDerek SiversDaniel PinkJed / Raleigh / AECOak City CREThe Top Five by Oak City CREDirt NC podcastBarnhill Building GroupStart Small Selling KickstarterStart Small Selling on AmazonUrban Land InstituteULI TriangleJed's book email from the episode - books@oakcitycre.comBooks / Book-Building ResourcesMillion Dollar Weekend by Noah KaganThe Mom Test by Rob FitzpatrickWrite Useful Books by Rob FitzpatrickHelp This BookThe Workshop Survival GuideThe Scribe MethodSelfPublishing.com / Self-Publishing SchoolReedsyEditorial Freelancers AssociationChicago Manual of StyleISBNs / BowkerAtticusPublishing / Production / Selling PlatformsKickstarterAmazon KDPLuluBlurbShopifyUpworkFiverrOtterpineMicrosoft WordCanvaInkscapeUSPS Media MailPodcast / Episode ReferencesMike Michalowicz on The Business of Authority ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

This month's question:  What contractors need to know about green roofs Talking sustainability with architects and owners Positioning as a trusted expert outside roofing circles Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Anika teamed up with Benjamin Behrooz to decode why massive exposure so often fails to drive revenue. The conversation revealed a counterintuitive truth: the problem isn't content creation—it's integration. Benjamin's 17-year perspective on branding and his experience scaling Branding Los Angeles across five states offered practical pushback against the persistent "AI will replace everything" narrative, alongside a sharp look at where AI actually creates value.In This EpisodeThe origin story of Branding Los Angeles: from a 400 sq ft apartment to a national powerhouseScaling velocity: expanding from California to Texas, New York, Hawaii, and Florida with intentional footprint strategyThe staffing challenge: why grading your team A+, A, B, C determines whether you scale or collapseWhy 75% of potential clients get turned down—and why that's the competitive advantageThe integrated approach: how branding, PR, SEO, and storytelling work together (not in silos)Market psychology and decision timelines: understanding when your customer is actually ready to buyWhy human-written content still outperforms AI-generated content in Google's eyesBuilding authority through PR and media mentions, not just organic reachTimestamps00:00 Introduction: Standing out in a saturated market00:59 The 400 sq ft beginning: how showing up changes everything06:23 The integrated branding and market strategy approach09:02 Understanding market psychology and customer decision timelines10:12 Where conversations are actually happening: Reddit, Facebook groups, and beyond18:41 The AI content truth: Google is separating human-written from machine-written31:18 PR is more important than SEO (the hook)34:00 Staffing as the #1 scaling bottleneck: the A+/A/B/C grading system36:45 Selective client intake: saying no to 75% of opportunities44:30 Blue collar workers as the future champions of the economy48:57 The personal motto that drives everythingKey Insights & TakeawaysInsight 1: Visibility Without Revenue Is a Strategy Failure, Not a Content FailureFortune 500 companies frequently have massive social followings and brand awareness. Yet their phones aren't ringing. The problem isn't more content—it's integrating branding, PR, SEO, and storytelling into a cohesive system. Generic approaches die. Strategic integration wins. Insight 2: Human-Written Content Still Outperforms AI Content in SearchGoogle is actively separating human-written from machine-written content. Websites with 200 pages of AI-generated content rank, then instantly vanish. The companies winning in 2026 kept their content writers and use AI checkers to verify authenticity. Insight 3: Your Customers Aren't Where You Think They AreThe conversations your customers are having—the questions at 2 AM, the pain points they're sharing—aren't on your LinkedIn. They're on Reddit, in Facebook groups, where real people congregate. Win by showing up where the conversation already exists. Insight 4: Staffing Quality Determines Scale or CollapseGrade your team A+, A, B, C. C's go. B's get trained. A's get pushed to A+. One question: "If this position was open, would you rehire this person?" If no, you're already failing. Quality beats speed every time.Insight 5: Saying No to 75% of Business Is the Competitive AdvantageBenjamin turns down three out of every four potential clients. Not because he can't do the work—because he knows which clients will succeed. Sustainable growth comes from working with clients you can actually scale, not chasing every opportunity. Insight 6: PR Builds Authority That AI Can't FakeWhen a trusted third party validates who you are, that signal is worth more than a thousand blog posts. AI uses 15-20 platforms to cross-reference claims. If you're mentioned by credible sources, you win the trust game. Insight 7: Blue Collar Work Is the Future Safe HavenWhile corporate roles face disruption and downsizing, skilled trades are in desperate demand. Companies are cutting office staff by 40% while desperately hiring tradespeople. Positioning yourself in skilled trades offers more security than most white-collar paths. Resources & Links MentionedBranding Los Angeles (flagship company)National hubs: California, Texas, New York, Hawaii, FloridaClients include: Cousins Maine Lobster, Chipotle, and Fortune 500 brandsAbout Benjamin BehroozAfter 17 years in branding and digital strategy, Benjamin Behrooz built Branding Los Angeles from a 400 sq ft apartment into a national powerhouse serving Fortune 500 companies. He's scaled teams across five states and made the deliberate choice to keep human expertise at the core of his strategy while competitors chased AI automation. He leads a 95-person team that turns visibility into revenue.Connect with BenjaminLinkedInBranding Los AngelesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill. This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business. Because your talent isn't the problem. Your positioning is. And the best part? Positioning is something you can change starting today.

Musky 360 Podcast: Speed, Boat Channels, Current Positioning, and Small Boat RiggingOn this week's Musky 360 Podcast, host Steven Paul and co-host Jay Esse break down how speed can trigger big muskies and why boat channels are often overlooked big fish locations. They discuss how muskies use channels, current, edges, and high-flow areas to position and feed, especially when conditions push fish into predictable travel routes.The episode also covers high current musky positioning, how to approach smaller musky fishing boats, and practical boat rigging tips for better efficiency and safety on the water. Steven and Jay also answer more listener questions, covering real-world musky fishing strategy, boat control, lure presentation, and seasonal decision making.If you want to better understand musky movement, current-related fish behavior, and how to make your boat setup more effective, this episode delivers practical musky fishing information you can use on the water.

Minnesota Twins are playing their best baseball of the season; Are the Twins positioning themselves to be buyers at the trade deadline; Byron Buxton's nagging hip injury; Favorite and least favorite Twins things from the week and more on the SKOR North Twins Show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Minnesota Twins are playing their best baseball of the season; Are the Twins positioning themselves to be buyers at the trade deadline; Byron Buxton's nagging hip injury; Favorite and least favorite Twins things from the week and more on the SKOR North Twins Show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Getting laid off twice early in your career could make you crave stability. It did the opposite for Brian Balthasar. After two rounds of corporate layoffs, he decided that starting his own machine shop was the safer bet. This is another one of our Gen CNC conversations. Brian founded Balthasar Industries in 2022, and he just bought his first building in North Tonawanda, New York. We walk through the leap: buying a mill and a lathe before he had customers, learning that the sales cycle can run a year or more, and finding out how fast the costs that have nothing to do with machines pile up. Some of the most useful parts are about money. The SBA 7(a) loan that got him started, the tooling and support gear that blew past every budget, and why his original business plan turned out to be 10 to 20 percent right. We add the rule every shop owner learns eventually: plan on it costing twice as much and taking twice as long, then pressure test that plan against the worst case. We also get into growing past a one person shop, standardizing on DN Solutions, and building a tech stack in the right order, with connectivity first. Brian shares the CAM path that let him run a shop knowing only basic G code, and where he wants to take the business next, from complex turning and mill turn work to the optics, aerospace, and defense jobs around Buffalo. Underneath all of it is an idea we keep circling back to. Growth is a calculated risk. You run the numbers, decide how much risk you can live with, and then, as Brian puts it, burn the boats and go. There's also a DN Solutions machine giveaway coming at IMTS this year, and you can sign up at makingchips.com/giveaway. What's Covered in this Episode (1:57) Learn more about Brian Balthasar and his journey in manufacturing (4:56) Why starting a shop felt less risky than another corporate job (6:22) Take your shop high-end with DN Solutions (7:35) Buying machines, hunting for customers, and learning sales (10:41) The startup costs nobody budgets for (15:04) Plan on twice as long and twice as much, then pressure test it (16:11) Boost spindle uptime with the Hennig workflow automation system (17:03) Buying the building and adding a third machine (18:33) Financing gear and getting a line of credit before you need it (21:09) Win a DN Solutions SVM 4100 at IMTS 2026 (22:37) The SAE effect and the community that shapes young founders (26:19) Growing past a one person shop and protecting your balance (27:48) Invest in yourself first with ProShop ERP (29:24) Building the tech stack in the right order, connectivity first (34:19) The CAM journey and running a shop on basic G code (36:06) Where the equipment is headed and a wild GM grinder story (39:34) Positioning for optics, aerospace, defense, and AS9100 (44:36) Closing advice: decide your risk threshold and burn the boats Resources Mentioned DN Solutions Hennig Workflow Automation ProShop ERP IMTS Bryce Barnes: The Tech Stack Advantage Connect with Brian Balthasar Balthasar Industries Balthasar Industries on LinkedIn On Instagram On Facebook Email Connect with MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Positioning your brand as premium takes more than just the price tag. Many businesses want the status and clientele of a premium brand, but don't know what it takes to build that presence publicly on social media. In this episode, Emma explains the key factors in creating a strong, cohesive identity for your brand. She unpacks the role that your social media content and online presence play in projecting a premium presence . You'll also learn the importance of showing your prospects your process so they know how you generate your results. For any brand focused on both having a premium brand and having an online identity that looks the part, this episode is packed with insights to help hit your goals. Listen in as Emma explains: Why Consistency is Key for Premium Brands How to Use Testimonials for Bigger Impacts Why You Need to Let Your Audience in on Your Process And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check   

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson.

Xi Jinping's Strategic Outreach to North Korea. Guest: Gregory Copley. Xi Jinping's visit to Pyongyang is seen as a move to reassert Chinese influence over North Korea as Kim Jong-un shifts away from communist identity. Kim is positioning himself as an equal to Xi while strengthening his ties with Russia, creating a complex ideological shift in the region. 101936