Podcasts about Positioning

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

He agrees to be her focus group for demoing toys in the adult toy store.By Norweger. Listen to the ►Podcast at Steamy Stories.Can I help you?I glanced aside from the colourful products on display right in front of me, blushing mildly. The shopkeeper had done the rounds, and I, being lost in thought in front of the Toys; male, solo shelf hadn t noticed her approaching. Well, I could hardly deny I was thinking of buying a Fleshlight, as I held one; well, a securely wrapped one, luckily; in my hands as I met her friendly gaze.I, ah Fuck. Going to an adult toy shop shouldn t be embarrassing, should it? My cheeks and earlobes grew pretty pink. Well, I m just browsing, to be honest, IShe nodded. ‘Those are real good, by the way. She giggled. Well, good quality. Easy to keep clean. Rugged. For obvious reasons, I haven t taken one for a test drive myself.I chuckled, feeling my awkwardness recede a bit. That s one way of putting it. For obvious reasons I thought before answering Well, I could hardly expect you to have, could I? That being said, shops like this are quite particular, no? Normally, asking the shopkeeper for recommendations and whether she d used the product herself would be reasonable, but here, I guess it would get me me-too d right away? How do you actually reply if someone holds up something and asks, well, is this one any good?I smiled weakly while feeling my cheeks getting rosier again, hoping I hadn t overstepped any bounds. I got a chuckle for my trouble. Well, please try to keep the exciting images out of your mind, but to tell you the truth, we do test quite a lot of the stuff we sell.She blushed a little, herself. Well, we must buy them, of course, though at a steep discount. She turned her gaze down as the sentence trailed off, giving me a chance to look her over without being too obvious about it as the images she d been warning me about started to manifest themselves to my inner eye. I guessed she could be in her early thirties, a few years younger than me. Quite cute, slender, narrow hips, a loose-fitting, turquoise sweater doing its best to hide her ample bosom I d already undressed her in my mind, trying to imagine her testing the huge dildos in the glass display cabinet right behind her.Oh no, I hadn t been blushing earlier. Now; NOW I was blushing.She lifted her gaze again and giggled. Let me guess. Exciting images?I could hardly deny it, and she could hardly take affront, either. I turned my own gaze down, intensely studying my rather rumpled leather boots. There was no way in hell I d be able to meet her stare while saying it. Oh, guilty as charged. I made a helpless gesture with my arm towards the toys on display I imagined both this and that, I ll admit.Well, there s a reason we don t have fitting rooms, you know! Her giggle turned to a quick laugh which she stifled as quickly. I felt my mood rise just by hearing it; it had a chirping quality, sounded almost like a bird s cry. In improving spirits; and, frankly, quite turned on; this young, cute woman had more or less told me that she test ran a lot of the toys in the store. Now my eyes wandered around the room, desperate not to meet her stare, while every time I saw something titillating I imagined her using it on herself. Not that there was anything extraordinary about a woman in her thirties enjoying herself, but the mere thought, as she was standing two feet away from me Fuck. I was rock hard. I hoped it wasn t too obvious.Here goes nothing. Had I first said A, I might as well say B, too. I felt a bit braver, thinking we could spin a bit on this, while still keeping it innocent. She looked amused, too. That s kind of unfair, though, isn t it? Any woman walking into this store can get, ah, expert advice, whereas I, as a man, will have to take your word for it Oh, this one is good; I haven t tried it, but it is good, believe me!She laughed. Loud. I swear to all that s holy, had we ever had a male shop assistant here, he d be loaded down with all the male solo toys we could muster and be told to test the hell out of them; and take notes while he was at it! She turned serious. Wouldn t do you much good, though; I d be most surprised if there s even a single man in town who d casually ask another if that sex toy of his was any good or not.I d have to give her that. Chitchatting about sex did come a lot easier when I did it with a woman.Just that. There s a reason we re all women working here, she smiled. Women sell better to both men and women than, say, a fifty-something, balding, pudgy male in a soiled T-shirt and sweat pants. She chuckled. Beg your pardon for letting my prejudices shine through, by the way.I laughed out loud again, realizing I was getting close to asking her what she did once she d closed shop; she had, in a few minutes since I d become aware she even existed, shown herself to be one of those all too rare people who could get me in a good mood simply by being there; and that she could quip about sex and seemingly be at ease was an added bonus. Plus, of course, she was incredibly cute. I caught the warm, brown eyes peering out under her unruly mop of reddish hair, trying to come up with a suitable response before the silence became awkward or she trotted on through the shop, ending our moment.She glanced down at her watch, and my heart sank like a stone; opportunity wasted, I thought; until I heard what she had to say.Look Now I want you to be real careful; not getting the wrong idea as to what I am suggesting, okay? You are not going to have sex with me, capisce? Well, she had my full and undivided attention, even if I wouldn t get to sleep with her. I nodded, firmly. No fucking her. OK.I m about to close shop, now. If you, ahem, would like to test the fleshlight before you buy it, you can do so, okay? But, you re going to have to buy it afterwards, obviously. The lube is on the house.I gawked at her. Wow. I nodded, numbly. This couldn t be, could it? But I wouldn t want to miss this for the world. I nodded again, vigorously. She smiled a quick smile, then went to the entrance to lock the doors, glancing over her shoulder at me as she did so, throwing me another smile.Returning, she grabbed a bottle of lube from a shelf, and motioned for me to follow her as she walked past. As if I needed any prodding. It d probably be best to use our office, rather than have you go at it here under the bright lights, she suggested softly. I just shrugged. I d follow her anywhere. My cock was rather a simpleton.As we exited a door with a 'staff only sign at the back of the shop, we entered the kind of storeroom you ll find somewhere in any shop in the world; shelves stocked with all kinds of goods, except Well, these goods were very much adult toys. Darting past a crate packed to the gunwales with inflatable dolls; inflated!, she giggled Meet last year s Christmas decorations; we couldn t sell them, but neither could we bring ourselves to throw them away I shook my head, dumbfounded.She nodded towards a green door near the corner of the storeroom That s where you ll get to find out if the fleshlight is any goodShe opened the door, hinges groaning. I ve been meaning to grease those for ages, wonder if I can use this lube? she mused as we entered a small-ish, run-down office. Lots of papers were covering just about any horizontal surface; a desk with a computer and a phone on it and a small coffee table in front of a battered old sofa tucked into a corner; piles of merchandise along the far wall.Nodding towards the sofa, she suggested I take a seat before seating herself on the office chair by the desk. I hope you don t mind me watching. After all, I have a certain, um, professional interest in seeing how you get along with it, you know. , throwing me another smile; a warm, seemingly genuine one. She didn t appear to be wholly untouched, herself.I fumbled with the packaging. What sadist had invented welded plastic? Probably a good thing when it came to protecting sex toys on display, but when you were about to unwrap it to try it out? Not so much. My audience reached for a pair of scissors and motioned for me to lob her the fleshlight. You get out of your jeans, I ll get this out, OK? she suggested. I nodded, still not trusting my voice to bear.I hardly needed any more encouragement. I tugged at my belt, seconds later dropping my jeans to the floor, stepping out of them. My briefs were unceremoniously shoved down my thighs, and as I rose again, my almost painfully erect cock pointed arrogantly at the ceiling, the shopkeeper raising her eyebrows a little and giggling softly as she took the sight in while cutting open the packaging separating me from instant bliss.With a satisfied Hah! Finally! she pulled the fleshlight from its by now shredded plastic cover and reached over to hand it to me. I shamelessly ogled her cleavage before reverting to holding her gaze. As I said, this is good shit. You won t be able to destroy this one during normal use She proceeded to explain how important it was to clean it after use, stressing that they had both suitable toy cleaner and disinfectant in the store. Most gentle for the silicone, that stuff; unlike the dish soap most people tend to useHer sentence trailed off, apparently she got struck by the same thing I had; that this was an absurd time to discuss maintenance. My apologies, I got a bit carried away. Here.Accepting the toy, I glanced over at the bottle of lube perched on the edge of her desk. Turning around, she reached the bottle and spun back to present it to me. There you go, put lots in the fleshlight, some around the entrance and a little on your johnson, and you re good to go.Nodding, I did as she had suggested; an ample spurt of lube into the pale, pink thingy, then a little around the sculpted pussy lips. Bah, in a way it would have been better if they hadn t tried so hard to make it look like the real thing. Seeing as you wanted my observations, I think it would have been better if it was just an opening, not modeled to look like a real pussy; you know, no matter how good this may turn out to be, it can t possibly compare to the real thingDoh, she exclaimed as she rolled her eyes. I should have mentioned that, there s a neutral version, too; and, believe it or not, a few which are supposedly modeled after famous porn stars pussies, whether you believe it or not. Anyway, they probably all feel the same; just look at something, anything else while you re using it.I d be lying if I claimed I thought it would matter much what it looked like once it was wrapped around me. Squirting a wee bit of lube in the palm of my hand, I stroked myself a couple of times, ensuring I got some on the purplish, swollen head, too; unless I slipped in unhindered, I d be sore afterwards, of that I was certain.Positioning the fleshlight against the glans, I looked over at the shopkeeper. She stared back, eagerly anticipating my next move; not that she d have to be a rocket scientist to figure out what that would be. Gently pressing the fleshlight towards me, I slid into my first silicone pussy. It was just tight enough to feel natural-ish, I d hand the designers that; but it felt rather cold and, well, dead.What s it like? she asked, voice quivering slightly. Oh, not too bad, I replied Though it does feel a bit cold and. ah, dead, if I may say so at the moment, but that should improve shortly Giving it a couple of strokes, I could already feel it begin to warm up.She raised her stare from my fleshlight-wrapped member to meet mine. Fuck me, I really am not doing my job properly, now; I just remembered that the manufacturer recommend that you put it in warm water for a few minutes before use, precisely to avoid that corpse bride-feeling. My apologies.I nodded. That d probably do the trick, I m sure. However ; I let it slide back and forth a few times, feeling the soft silicone caress my oh-so-erect cock; it does feel really good, don t get me wrong; and it keeps getting warmer by the second!Having said that, I stroked myself in silence for a few moments, slowly, deliberately; pulling it off me until my cock emerged from it, exposing the swollen, lube-glistening head for my very attentive audience, then shoving myself into it again. Oh yes, it felt better and better. While no one would ever mistake it for the real thing; well, no one who had ever had the good fortune to have the real thing wrapped around oneself, anyway; it definitely felt good, much better than a simple handjob.It keeps getting better, I grunted. Would work better still if one could take it out of the casing, though; you know, to adjust the pressure, using it as a sleeve over my cock; would feel more alive, then.She nodded. I ll keep that in mind, in case someone asks. I believe you can take it out for cleaning, by the way; so you could probably, um, go au-naturel on it, if that s your preference. ; before again staring at my cock sliding in and out of the toy, mesmerised.I felt like I was being on display; quite naturally, seeing as that was just what I was; but caught myself enjoying it. My audience was really cute and sexy as hell; well, truth be told, I d probably find even Margaret Thatcher hot as fuck if she had stared at my masturbating with that sultry look my watcher now sent me; but I digress. I was turned on, way beyond what I would have been had I been doing the deed at home, alone.I coughed softly, then slowing the pace a bit as I caught her stare again. Uh, I know there won t be any actual sex, that s not what I m fishing for now, but Would you mind, ah, could I Well, have a little glimpse of your charms? Some bare skin? Just to help me over the edge? I must have looked like a pleading puppy, as she burst into laughter, luckily a good-natured one.After first shaking her head, she apparently had second thoughts and nodded. I swallowed. This intensely erotic moment was about to become even hotter. Grabbing the hem of her sweater, she pulled it over her head and revealed a black, low-cut bra and ample cleavage. Lovely, pillowy, full breasts. My pace picked up.Don t you think about touching me, don t even reach for me, OK? she said, sternly. I nodded, hoping I looked like I d be true to my word. God knows how reliable one looks when masturbating to the sight of the girl asking you to keep your hands off her.She apparently found my promise good enough, and, after reaching behind her back for a second, the bra fell into her lap and her breasts swung free. I swallowed again, almost in disbelief. They were really beautiful; round, full and pillowy, large, but not so large as to be saggy; they proudly stood form her chest, slightly pear-shaped, milky white and crowned by the largest, weakly drawn areolas I d ever seen, pale pink, crested with nipples looking as if you d be able to cut glass with them, so hard were they.She was amazing, and I wasted no time telling her so as my cock hardened further still inside the silicone wrapper I was now doing my best to fuck the daylights out of while keeping my eyes locked on the shopkeeper, occasionally falling to her wonderful breasts, but mostly maintaining eye contact.She leant back in her chair, her breasts gently parting. My turn to be mesmerised. I could already feel the familiar tingling telling me my strokes were numbered and my orgasm forthcoming; I d be done for shortly.The fleshlight was now at body temperature, and felt much, much more lifelike, albeit still no match for a woman, I grunted through clenched teeth no muscles milking me, no body thrust against mine, no hands feverishly stroking over my back, hugging me close as orgasm approaches; but it does feel pretty pretty damned good!Nodding absentmindedly, she stroked a hand over her right breast, cupping it, then pinching her nipple between her thumb and index finger, moaning softly.I m about to cum, I grunted, snapping her back to reality. Oh, please do it in that one, huh? , she nodded to an empty mug on the table between us. I want to see you cum. I nodded, feverishly working my cock with the latest addition to my meagre sex toy collection. Lean forward, please , I snapped I want to see those lovely tits swaying under youLaughingly, she obliged, leaning forward, then rocking side to side. Like this, huh? she teased, smiling warmly at me as the heavy globes swayed back and forth under her.Yes. Just like that. There was no use trying to hold back. Two more strokes, and I could feel my orgasm erupting, a tad before I d expected it to. And here I was, figuring I had it under controlI jerked the fleshlight off my cock, throwing it on the floor, sending spurt after spurt of cum over the table, grasping for the mug, missing, shooting another spurt halfway across the room towards her; at least it felt like it; before finally grabbing the mug and shooting the last, feeble spurt into it. I felt my earlobes glow with embarrassment as I came in for landing after the massive orgasm, only to see the mess I d made; cum streaks over invoices, a pack of cigarettes, the table itself, a lighterMy companion laughed, totally losing it in a fit of laughter, her breasts jiggling as she shook You should ve seen yourself!!! , she eventually gasped, regaining some control over herself. It was the most absurd sight I ve ever seen, so incredibly hot, you in the midst of such an orgasm, frantically trying to grab my old mugI joined her, a bit hesitantly at first. It had indeed been comedy hour. I hoped there wasn t a surveillance camera here, for if it did, I d be bound to find myself on some amateur blooper reel shortly.Never mind, though, she giggled. I ll get that cleaned up in no time. Without getting her sweater back on, she left the room. Seconds later I heard the tell-tale sound of water pouring from a faucet and paper being torn from a roll. She returned, hand full of tissue paper, and handed me some. Here, clean yourself up; then I ll show you how to clean your latest conquest afterwards.She leaned in over the table and cleaned up any trace of my little indiscretion. I really had to fight the urge to reach out and touch the lovely form right in front of my eyes; but managed. I d promised, after all; and I d had a wonderful experience, I wouldn t want to ruin it by doing anything which might scare or offend her in any way. I leaned back in the sofa while cleaning most of the lube off my semi-erect cock, softly caressing it as I stared hungrily at her, finishing up the table.I followed her to the cupboard next to the office; standing close to her; still dressed like Venus of Milo, only with arms; in the tiny room, I could feel the warmth of her body against mine as she fumbled the fleshlight open, taking out the silicone innards. Just hold it under lukewarm water, first, to get rid of your cum and the lube, then wipe it clean with a little bit of the toy cleaner I ll give you when we re back in the shop and it ll be ready for its next outing.She glanced up at me, noting my attention was on her, rather than on the most useful instructions she were supplying. Better leave it outside its sheath overnight to allow it to dry properly, she said. Well, unless you find you prefer to use just the inner sleeve, of course. Quick smile.With that, she handed the toy back to me. Just head back out in the shop, you. I ll be with you in a minute, just need to get dressed. I was treated to a smile too cute to be believed, and I was bright enough not to overstay my welcome by asking for just a few more glimpses of her.I threw a last, longing glance at her beautiful, curvy shape, met her gaze; a rather lustful one at that!; and smiled at her. I ll do some window shopping, then, see if I find more playthings catching my fancy. I then turned and briskly headed back into the shop, again passing the surreal pile of inflatable dolls, one still sporting a santa s cap.She sure took her time getting dressed; I imagined she d figured she needed

He agrees to be her focus group for demoing toys in the adult toy store.By Norweger. Listen to the ►Podcast at Steamy Stories.Can I help you?I glanced aside from the colourful products on display right in front of me, blushing mildly. The shopkeeper had done the rounds, and I, being lost in thought in front of the Toys; male, solo shelf hadn t noticed her approaching. Well, I could hardly deny I was thinking of buying a Fleshlight, as I held one; well, a securely wrapped one, luckily; in my hands as I met her friendly gaze.I, ah Fuck. Going to an adult toy shop shouldn t be embarrassing, should it? My cheeks and earlobes grew pretty pink. Well, I m just browsing, to be honest, IShe nodded. ‘Those are real good, by the way. She giggled. Well, good quality. Easy to keep clean. Rugged. For obvious reasons, I haven t taken one for a test drive myself.I chuckled, feeling my awkwardness recede a bit. That s one way of putting it. For obvious reasons I thought before answering Well, I could hardly expect you to have, could I? That being said, shops like this are quite particular, no? Normally, asking the shopkeeper for recommendations and whether she d used the product herself would be reasonable, but here, I guess it would get me me-too d right away? How do you actually reply if someone holds up something and asks, well, is this one any good?I smiled weakly while feeling my cheeks getting rosier again, hoping I hadn t overstepped any bounds. I got a chuckle for my trouble. Well, please try to keep the exciting images out of your mind, but to tell you the truth, we do test quite a lot of the stuff we sell.She blushed a little, herself. Well, we must buy them, of course, though at a steep discount. She turned her gaze down as the sentence trailed off, giving me a chance to look her over without being too obvious about it as the images she d been warning me about started to manifest themselves to my inner eye. I guessed she could be in her early thirties, a few years younger than me. Quite cute, slender, narrow hips, a loose-fitting, turquoise sweater doing its best to hide her ample bosom I d already undressed her in my mind, trying to imagine her testing the huge dildos in the glass display cabinet right behind her.Oh no, I hadn t been blushing earlier. Now; NOW I was blushing.She lifted her gaze again and giggled. Let me guess. Exciting images?I could hardly deny it, and she could hardly take affront, either. I turned my own gaze down, intensely studying my rather rumpled leather boots. There was no way in hell I d be able to meet her stare while saying it. Oh, guilty as charged. I made a helpless gesture with my arm towards the toys on display I imagined both this and that, I ll admit.Well, there s a reason we don t have fitting rooms, you know! Her giggle turned to a quick laugh which she stifled as quickly. I felt my mood rise just by hearing it; it had a chirping quality, sounded almost like a bird s cry. In improving spirits; and, frankly, quite turned on; this young, cute woman had more or less told me that she test ran a lot of the toys in the store. Now my eyes wandered around the room, desperate not to meet her stare, while every time I saw something titillating I imagined her using it on herself. Not that there was anything extraordinary about a woman in her thirties enjoying herself, but the mere thought, as she was standing two feet away from me Fuck. I was rock hard. I hoped it wasn t too obvious.Here goes nothing. Had I first said A, I might as well say B, too. I felt a bit braver, thinking we could spin a bit on this, while still keeping it innocent. She looked amused, too. That s kind of unfair, though, isn t it? Any woman walking into this store can get, ah, expert advice, whereas I, as a man, will have to take your word for it Oh, this one is good; I haven t tried it, but it is good, believe me!She laughed. Loud. I swear to all that s holy, had we ever had a male shop assistant here, he d be loaded down with all the male solo toys we could muster and be told to test the hell out of them; and take notes while he was at it! She turned serious. Wouldn t do you much good, though; I d be most surprised if there s even a single man in town who d casually ask another if that sex toy of his was any good or not.I d have to give her that. Chitchatting about sex did come a lot easier when I did it with a woman.Just that. There s a reason we re all women working here, she smiled. Women sell better to both men and women than, say, a fifty-something, balding, pudgy male in a soiled T-shirt and sweat pants. She chuckled. Beg your pardon for letting my prejudices shine through, by the way.I laughed out loud again, realizing I was getting close to asking her what she did once she d closed shop; she had, in a few minutes since I d become aware she even existed, shown herself to be one of those all too rare people who could get me in a good mood simply by being there; and that she could quip about sex and seemingly be at ease was an added bonus. Plus, of course, she was incredibly cute. I caught the warm, brown eyes peering out under her unruly mop of reddish hair, trying to come up with a suitable response before the silence became awkward or she trotted on through the shop, ending our moment.She glanced down at her watch, and my heart sank like a stone; opportunity wasted, I thought; until I heard what she had to say.Look Now I want you to be real careful; not getting the wrong idea as to what I am suggesting, okay? You are not going to have sex with me, capisce? Well, she had my full and undivided attention, even if I wouldn t get to sleep with her. I nodded, firmly. No fucking her. OK.I m about to close shop, now. If you, ahem, would like to test the fleshlight before you buy it, you can do so, okay? But, you re going to have to buy it afterwards, obviously. The lube is on the house.I gawked at her. Wow. I nodded, numbly. This couldn t be, could it? But I wouldn t want to miss this for the world. I nodded again, vigorously. She smiled a quick smile, then went to the entrance to lock the doors, glancing over her shoulder at me as she did so, throwing me another smile.Returning, she grabbed a bottle of lube from a shelf, and motioned for me to follow her as she walked past. As if I needed any prodding. It d probably be best to use our office, rather than have you go at it here under the bright lights, she suggested softly. I just shrugged. I d follow her anywhere. My cock was rather a simpleton.As we exited a door with a 'staff only sign at the back of the shop, we entered the kind of storeroom you ll find somewhere in any shop in the world; shelves stocked with all kinds of goods, except Well, these goods were very much adult toys. Darting past a crate packed to the gunwales with inflatable dolls; inflated!, she giggled Meet last year s Christmas decorations; we couldn t sell them, but neither could we bring ourselves to throw them away I shook my head, dumbfounded.She nodded towards a green door near the corner of the storeroom That s where you ll get to find out if the fleshlight is any goodShe opened the door, hinges groaning. I ve been meaning to grease those for ages, wonder if I can use this lube? she mused as we entered a small-ish, run-down office. Lots of papers were covering just about any horizontal surface; a desk with a computer and a phone on it and a small coffee table in front of a battered old sofa tucked into a corner; piles of merchandise along the far wall.Nodding towards the sofa, she suggested I take a seat before seating herself on the office chair by the desk. I hope you don t mind me watching. After all, I have a certain, um, professional interest in seeing how you get along with it, you know. , throwing me another smile; a warm, seemingly genuine one. She didn t appear to be wholly untouched, herself.I fumbled with the packaging. What sadist had invented welded plastic? Probably a good thing when it came to protecting sex toys on display, but when you were about to unwrap it to try it out? Not so much. My audience reached for a pair of scissors and motioned for me to lob her the fleshlight. You get out of your jeans, I ll get this out, OK? she suggested. I nodded, still not trusting my voice to bear.I hardly needed any more encouragement. I tugged at my belt, seconds later dropping my jeans to the floor, stepping out of them. My briefs were unceremoniously shoved down my thighs, and as I rose again, my almost painfully erect cock pointed arrogantly at the ceiling, the shopkeeper raising her eyebrows a little and giggling softly as she took the sight in while cutting open the packaging separating me from instant bliss.With a satisfied Hah! Finally! she pulled the fleshlight from its by now shredded plastic cover and reached over to hand it to me. I shamelessly ogled her cleavage before reverting to holding her gaze. As I said, this is good shit. You won t be able to destroy this one during normal use She proceeded to explain how important it was to clean it after use, stressing that they had both suitable toy cleaner and disinfectant in the store. Most gentle for the silicone, that stuff; unlike the dish soap most people tend to useHer sentence trailed off, apparently she got struck by the same thing I had; that this was an absurd time to discuss maintenance. My apologies, I got a bit carried away. Here.Accepting the toy, I glanced over at the bottle of lube perched on the edge of her desk. Turning around, she reached the bottle and spun back to present it to me. There you go, put lots in the fleshlight, some around the entrance and a little on your johnson, and you re good to go.Nodding, I did as she had suggested; an ample spurt of lube into the pale, pink thingy, then a little around the sculpted pussy lips. Bah, in a way it would have been better if they hadn t tried so hard to make it look like the real thing. Seeing as you wanted my observations, I think it would have been better if it was just an opening, not modeled to look like a real pussy; you know, no matter how good this may turn out to be, it can t possibly compare to the real thingDoh, she exclaimed as she rolled her eyes. I should have mentioned that, there s a neutral version, too; and, believe it or not, a few which are supposedly modeled after famous porn stars pussies, whether you believe it or not. Anyway, they probably all feel the same; just look at something, anything else while you re using it.I d be lying if I claimed I thought it would matter much what it looked like once it was wrapped around me. Squirting a wee bit of lube in the palm of my hand, I stroked myself a couple of times, ensuring I got some on the purplish, swollen head, too; unless I slipped in unhindered, I d be sore afterwards, of that I was certain.Positioning the fleshlight against the glans, I looked over at the shopkeeper. She stared back, eagerly anticipating my next move; not that she d have to be a rocket scientist to figure out what that would be. Gently pressing the fleshlight towards me, I slid into my first silicone pussy. It was just tight enough to feel natural-ish, I d hand the designers that; but it felt rather cold and, well, dead.What s it like? she asked, voice quivering slightly. Oh, not too bad, I replied Though it does feel a bit cold and. ah, dead, if I may say so at the moment, but that should improve shortly Giving it a couple of strokes, I could already feel it begin to warm up.She raised her stare from my fleshlight-wrapped member to meet mine. Fuck me, I really am not doing my job properly, now; I just remembered that the manufacturer recommend that you put it in warm water for a few minutes before use, precisely to avoid that corpse bride-feeling. My apologies.I nodded. That d probably do the trick, I m sure. However ; I let it slide back and forth a few times, feeling the soft silicone caress my oh-so-erect cock; it does feel really good, don t get me wrong; and it keeps getting warmer by the second!Having said that, I stroked myself in silence for a few moments, slowly, deliberately; pulling it off me until my cock emerged from it, exposing the swollen, lube-glistening head for my very attentive audience, then shoving myself into it again. Oh yes, it felt better and better. While no one would ever mistake it for the real thing; well, no one who had ever had the good fortune to have the real thing wrapped around oneself, anyway; it definitely felt good, much better than a simple handjob.It keeps getting better, I grunted. Would work better still if one could take it out of the casing, though; you know, to adjust the pressure, using it as a sleeve over my cock; would feel more alive, then.She nodded. I ll keep that in mind, in case someone asks. I believe you can take it out for cleaning, by the way; so you could probably, um, go au-naturel on it, if that s your preference. ; before again staring at my cock sliding in and out of the toy, mesmerised.I felt like I was being on display; quite naturally, seeing as that was just what I was; but caught myself enjoying it. My audience was really cute and sexy as hell; well, truth be told, I d probably find even Margaret Thatcher hot as fuck if she had stared at my masturbating with that sultry look my watcher now sent me; but I digress. I was turned on, way beyond what I would have been had I been doing the deed at home, alone.I coughed softly, then slowing the pace a bit as I caught her stare again. Uh, I know there won t be any actual sex, that s not what I m fishing for now, but Would you mind, ah, could I Well, have a little glimpse of your charms? Some bare skin? Just to help me over the edge? I must have looked like a pleading puppy, as she burst into laughter, luckily a good-natured one.After first shaking her head, she apparently had second thoughts and nodded. I swallowed. This intensely erotic moment was about to become even hotter. Grabbing the hem of her sweater, she pulled it over her head and revealed a black, low-cut bra and ample cleavage. Lovely, pillowy, full breasts. My pace picked up.Don t you think about touching me, don t even reach for me, OK? she said, sternly. I nodded, hoping I looked like I d be true to my word. God knows how reliable one looks when masturbating to the sight of the girl asking you to keep your hands off her.She apparently found my promise good enough, and, after reaching behind her back for a second, the bra fell into her lap and her breasts swung free. I swallowed again, almost in disbelief. They were really beautiful; round, full and pillowy, large, but not so large as to be saggy; they proudly stood form her chest, slightly pear-shaped, milky white and crowned by the largest, weakly drawn areolas I d ever seen, pale pink, crested with nipples looking as if you d be able to cut glass with them, so hard were they.She was amazing, and I wasted no time telling her so as my cock hardened further still inside the silicone wrapper I was now doing my best to fuck the daylights out of while keeping my eyes locked on the shopkeeper, occasionally falling to her wonderful breasts, but mostly maintaining eye contact.She leant back in her chair, her breasts gently parting. My turn to be mesmerised. I could already feel the familiar tingling telling me my strokes were numbered and my orgasm forthcoming; I d be done for shortly.The fleshlight was now at body temperature, and felt much, much more lifelike, albeit still no match for a woman, I grunted through clenched teeth no muscles milking me, no body thrust against mine, no hands feverishly stroking over my back, hugging me close as orgasm approaches; but it does feel pretty pretty damned good!Nodding absentmindedly, she stroked a hand over her right breast, cupping it, then pinching her nipple between her thumb and index finger, moaning softly.I m about to cum, I grunted, snapping her back to reality. Oh, please do it in that one, huh? , she nodded to an empty mug on the table between us. I want to see you cum. I nodded, feverishly working my cock with the latest addition to my meagre sex toy collection. Lean forward, please , I snapped I want to see those lovely tits swaying under youLaughingly, she obliged, leaning forward, then rocking side to side. Like this, huh? she teased, smiling warmly at me as the heavy globes swayed back and forth under her.Yes. Just like that. There was no use trying to hold back. Two more strokes, and I could feel my orgasm erupting, a tad before I d expected it to. And here I was, figuring I had it under controlI jerked the fleshlight off my cock, throwing it on the floor, sending spurt after spurt of cum over the table, grasping for the mug, missing, shooting another spurt halfway across the room towards her; at least it felt like it; before finally grabbing the mug and shooting the last, feeble spurt into it. I felt my earlobes glow with embarrassment as I came in for landing after the massive orgasm, only to see the mess I d made; cum streaks over invoices, a pack of cigarettes, the table itself, a lighterMy companion laughed, totally losing it in a fit of laughter, her breasts jiggling as she shook You should ve seen yourself!!! , she eventually gasped, regaining some control over herself. It was the most absurd sight I ve ever seen, so incredibly hot, you in the midst of such an orgasm, frantically trying to grab my old mugI joined her, a bit hesitantly at first. It had indeed been comedy hour. I hoped there wasn t a surveillance camera here, for if it did, I d be bound to find myself on some amateur blooper reel shortly.Never mind, though, she giggled. I ll get that cleaned up in no time. Without getting her sweater back on, she left the room. Seconds later I heard the tell-tale sound of water pouring from a faucet and paper being torn from a roll. She returned, hand full of tissue paper, and handed me some. Here, clean yourself up; then I ll show you how to clean your latest conquest afterwards.She leaned in over the table and cleaned up any trace of my little indiscretion. I really had to fight the urge to reach out and touch the lovely form right in front of my eyes; but managed. I d promised, after all; and I d had a wonderful experience, I wouldn t want to ruin it by doing anything which might scare or offend her in any way. I leaned back in the sofa while cleaning most of the lube off my semi-erect cock, softly caressing it as I stared hungrily at her, finishing up the table.I followed her to the cupboard next to the office; standing close to her; still dressed like Venus of Milo, only with arms; in the tiny room, I could feel the warmth of her body against mine as she fumbled the fleshlight open, taking out the silicone innards. Just hold it under lukewarm water, first, to get rid of your cum and the lube, then wipe it clean with a little bit of the toy cleaner I ll give you when we re back in the shop and it ll be ready for its next outing.She glanced up at me, noting my attention was on her, rather than on the most useful instructions she were supplying. Better leave it outside its sheath overnight to allow it to dry properly, she said. Well, unless you find you prefer to use just the inner sleeve, of course. Quick smile.With that, she handed the toy back to me. Just head back out in the shop, you. I ll be with you in a minute, just need to get dressed. I was treated to a smile too cute to be believed, and I was bright enough not to overstay my welcome by asking for just a few more glimpses of her.I threw a last, longing glance at her beautiful, curvy shape, met her gaze; a rather lustful one at that!; and smiled at her. I ll do some window shopping, then, see if I find more playthings catching my fancy. I then turned and briskly headed back into the shop, again passing the surreal pile of inflatable dolls, one still sporting a santa s cap.She sure took her time getting dressed; I imagined she d figured she needed

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan dives into the rapidly evolving landscape of AI and its game-changing implications for agency owners. Joining him is Julian Goldie, an innovative SEO agency owner and AI authority who has reimagined his business by harnessing the power of automation. Together, they demystify AI's practical applications, offering grounded advice for agencies eager not to fall behind in the age of automation.  In this insightful conversation, Julian Goldie recounts how the emergence of tools like ChatGPT prompted him to reinvent his agency from the inside out. He shares real-world examples of leveraging AI for operational efficiency—including automating repetitive outreach tasks, cutting costs, and scaling revenue without increasing headcount. You'll hear how identifying high-impact areas for automation can transform daily workflows and free up your team to focus on the strategies that matter most.  Drew McLellan and Julian Goldie discuss the overwhelming variety of AI tools on the market and outline how to strategically narrow down your agency's tech stack. You'll get tangible tips for evaluating and adopting automations, maintaining quality control, and sidestepping common pitfalls many organizations face when deploying AI. Plus, Julian reveals his "three-tool AI stack" essential for any modern agency, and shares strategies for using AI not just to save time, but to generate new revenue streams and position yourself as an industry thought leader.  Whether you're just beginning to experiment with AI or are looking to deepen your automation game, this episode is packed with actionable insights. By the end, you'll have concrete steps for auditing your workflow, selecting the right tools, and leading your clients confidently into the future of AI-powered marketing. Don't miss this practical roadmap to building a smarter, more scalable, and future-ready agency.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.  What You Will Learn in This Episode: Leveraging AI to automate high-impact agency tasks   Building value through workflow automation, not just content creation Simplifying your AI tech stack for profit and efficiency The critical role of quality control with AI-powered outputs Using AI-driven communities and content for client acquisition Mindful adoption: focusing on one key automation at a time Positioning your agency as a thought leader by documenting and sharing your AI journey  

In today's episode, I explore why differentiated value is the most important—and most misunderstood—part of positioning. I explain why customers don't really care that much about features, how to use the “so what?” question to uncover what truly matters, and why this step takes more time than any other in a positioning exercise. I also share how my thinking on value has evolved since the first edition of my book, Obviously Awesome, and why I expanded this section so much in the second edition.You will learn: (03:14) How skipping competitive alternatives and capabilities leads to opinion-based positioning.(04:38) Why differentiated value is about outcomes, not feature checklists.(06:15) How to use repeated “so what?” questions to move from features to real value.(08:27) Why “make money” and “save money” alone are not enough to differentiate.(10:02) How to focus value messaging on the champion rather than every stakeholder.(13:31) Why teams should align on value concepts before worrying about copywriting.(17:23) How to separate true value from objection handling in your positioning.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Obviously Awesome, Second Edition (forthcoming), by April Dunford. —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstU Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media: https://www.storyon.co/

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Brian O'Connor (https://x.com/BrianFOConnor).In this episode, I sit down with prolific entrepreneur Brian O'Connor to uncover how he walked away from a high-stakes corporate strategy job at Deloitte to build his own business empire. Brian reveals the exact breaking point that pushed him to leave the corporate world, it involves single-handedly saving his consulting firm $100 million and receiving a coffee gift card in return!We dive deep into the brutal reality of finding product-market fit, why traditional SWOT analysis is completely useless, and the secret corporate frameworks like the Choice Cascade that can help you create an unbeatable competitive advantage. Brian also shares the crazy story of managing 250 people while distributing billions in PPP loans during the pandemic, and how his journey ultimately led him to start a highly successful fractional CMO company and a unique staffing agency. If you want to know how to transition from a W2 employee to a thriving business owner, or how to navigate a highly competitive Red Ocean, you won't want to miss these insights.Questions This Episode Answers:Why is traditional SWOT analysis considered a waste of time for most businesses?What is the Choice Cascade, and how can it give you a massive competitive advantage?How do you know when you've truly found product-market fit?Should you prioritize deep strategy or raw execution speed when your business is making less than $1 million a year?How can rethinking your business model and adding an advisory component completely transform your customer retention?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Brian's Entrepreneurial Journey01:23 Leaving the Corporate World02:10 Managing a Massive COVID-19 Project03:40 The Decision to Become a Fractional CMO05:48 Understanding Growth Strategy and Competitive Advantage07:42 The Choice Cascade Framework10:42 Strategic Choices for Business Success16:41 Balancing Strategy and Execution in Early-Stage Businesses20:47 The Evolution of Business Questions21:46 Balancing Confidence and Speed in Business Decisions22:07 Launching Business Units in Mexico: A Case Study24:51 The Role of Strategy and Execution in Small Businesses27:26 The Journey to Product-Market Fit30:44 The Importance of Positioning and Iteration34:56 Innovative Pricing Models in Talent Agencies38:58 Advisory Consulting as a Competitive Advantage

In this episode of SaaS Fuel, host Jeff Mains sits down with Mike "Damp" Damphousse, co-founder of Category Design Advisors and co-author of "The Category Creation Formula." With three decades of experience as a founder, CEO, CMO, investor, and advisor, Mike reveals why most companies lose before they even start—not because their product is weak, but because they're competing in categories defined by someone else.Key Takeaways[4:05] - The product-market fit trap: Mike's 1990s startup had amazing product configuration technology, but failed because they didn't condition the market to understand the new category emerging[9:18] - Category winners take 75% of economics: Research from "Play Bigger" shows category designers capture 75% of the economic value in their category over time—Apple takes 75% of smartphone profits despite not having the most revenue[12:02] - Why positioning is dangerous: The word "positioning" implies you're positioning against somebody—if you're comparing yourself to others, you've already lost the battle because someone else set the rules[14:11] - The anchoring effect: The first company that introduces you to the solution to your problem becomes the company you remember over time—this cognitive bias is the underlying strength of categories[22:23] - Category POV as constitution: When you write your category point of view, have people sign it like the constitution—one CEO painted it on the cafeteria wall. It becomes the DNA of everything from product development to hiring[23:15] - The 800-word story structure: A category point of view is an 800-1000-word narrative that starts with the problem (50% of the story), paints ramifications so clearly the audience sees the solution, then introduces the category—not the brand—as the answer[39:36] - The category formula: Context + Missing + Innovation = New Category. Every successful category has these three attributes: a context shift (like COVID for Zoom), something missing in the market, and your innovation that fills the gap[44:00] - Apple's "There's an app for that": Apple didn't just create a better phone—they introduced a point of view that every problem you have, there's an app that'll solve it. That's category-level thinkingTweetable Quotes

05 Mar 2026. Drone damage to AWS facilities triggered outages for some online platforms, including Sarwa. Group CEO Mark Chawan explains what happened and how they restored services. Plus, Maurice Gravier from Emirates NBD’s CIO office on what wealth advisers are telling private clients right now. Plus, UAE business owner on leading teams through uncertainty, and Sean Evers of Gulf Intelligence on volatile oil and energy markets.See omnystudio.com/listener for privacy information.

If you are a talented speaker but still struggle to get booked consistently, the problem is rarely your speaking ability. The real problem is visibility, positioning, and systems. Many speakers are excellent on stage but invisible to the people who actually hire speakers. In this episode, Sean explains why most speakers fall into what he calls the Invisible Speaker Trap and how to break out of it. You will learn why speakers must think like marketers, how positioning determines your speaking fee, and what event planners are actually looking for when they search for speakers. If you want to become a bookable and paid speaker, this episode shows you the strategic shifts required to move from occasional bookings to consistent speaking opportunities. Episode Chapters 00:00 Introduction 00:48 Why Most Speakers Are Not Getting Booked 02:05 The Invisible Speaker Trap 03:30 Why Consistency Creates Bookable Speakers 04:15 You Are Not Just a Speaker. You Are a Marketer 05:10 Define Your Speaking Category and Niche 06:25 The Importance of Solving a Specific Problem 08:05 Visibility Is Non Negotiable for Speakers 09:05 Who Are the Gatekeepers That Book Speakers 10:30 Why LinkedIn Matters for Speakers 11:05 What Positioning Really Means 12:30 Why the Market Determines Your Speaking Fee 13:50 Understanding Value in the Speaking Market 15:00 Event Planners Need Certainty 16:05 Why Your Social Profiles Must Say Speaker 17:10 Differentiating Yourself from Other Speakers 18:10 Building Systems for Visibility 19:20 Marketing and Visibility Work Together 20:00 Becoming the Only Option for Event Planners 21:00 How Sean Closed a Speaking Gig Through Email 21:30 What Is Coming in the Next Episodes Key Takeaways 1. Most speakers are invisible Many speakers are talented but unknown to event planners. Visibility is the difference between occasional gigs and consistent bookings. 2. You must define your niche before building your talk Event planners do not book generalists. They book specialists who solve a clear problem. 3. You are a marketer first Unless you are speaking daily, you are primarily marketing your speaking business. 4. Positioning determines your fee The market decides what you are worth based on your credibility, expertise, and perceived value. 5. Visibility must be intentional Podcast appearances, media features, LinkedIn content, and speaking systems create consistent exposure. 6. Event planners want certainty Their reputation is on the line when they hire a speaker. Your positioning must communicate credibility and clarity. Resources Mentioned The No BS Guide to Getting Booked to Speak - bit.ly/getbookedtospeakguide Booked and Paid Speaker Blueprint Program - bit.ly/BookedPaidSpeakerBlueprint LinkedIn HARO (Help a Reporter Out) About the Booked and Paid Speaker Blueprint The Booked and Paid Speaker Blueprint is a step-by-step system designed to help speakers become consistently visible, booked, and paid. Inside the program you will learn how to: Build speaking lead systems Get booked on podcasts and in the media Position yourself as the expert in your niche Increase your speaking fees through better positioning Create a consistent pipeline of speaking opportunities Connect with Sean Website - The Success Corps - www.TheSuccessCorps.com LinkedIn www.LinkedIn.com/SeanDouglasTEDxSpeaker Subscribe and Review If you found value in this episode: Subscribe to the podcast on your favorite platform Leave a rating and review Share this episode with a speaker who wants to get booked and paid Your support helps more speakers escape the Invisible Speaker Trap.

Catch “The Drive with Spence Checketts” from 2 pm to 6 pm weekdays on ESPN 700 & 92.1 FM. Produced by Porter Larsen. The latest on the Utah Jazz, Real Salt Lake, Utes, BYU + more sports storylines.

For over 30 years, Robin has helped Investment Consultants, Retirement Plan Advisors, and recordkeepers better understand their competition, improve efficiency, elevate client service, and win new business. She began her career as a retirement plan sponsor in healthcare and manufacturing before moving into consulting roles with Deloitte and North Highland, and later serving as Head of Research at Ann Schleck & Co. Following its sale to fi360, she became a Senior Vice President overseeing the Fiduciary Score.In 2018, Robin founded WinMore Plans and relaunched the Practice Management Benchmarking Study for retirement plan advisors. Today, she partners with hundreds of advisory firms nationwide, providing benchmarking, coaching, win/loss analysis, and valuation services to help advisors implement practical growth strategies.In this episode, Eric and Robin Green discuss:Positioning the advisor as a true business partnerCapturing a history of plan accomplishmentsDelivering meaningful financial wellness supportClarifying contracts, data use, and rising expectationsKey Takeaways:Advisors should be treated as strategic partners, not just investment technicians. Committees can formalize this by adding a recurring Strategic Business Discussion as the first agenda item each year. This ensures the retirement plan aligns with the company's broader goals and workforce strategy.An important and very useful deliverable to consider; a concise document that tracks major milestones like fee reductions, vendor changes, and plan design improvements. This goes beyond an annual report by highlighting long-term strategic progress. It strengthens continuity during leadership turnover and supports the advisor's value in RFP situations.In many cases, employers now expect help for participants beyond the retirement plan itself. Advisors should support broader financial wellness, including debt, budgeting, and outside assets. For many participants, this may be their only access to professional financial guidance.Sponsors should review recordkeeper contracts to understand participant outreach and data usage. Decisions about who can contact participants must be intentional and documented. Advisors who provide strategic insight and participant-level impact will stand out in today's higher-expectation environment.“The plan sponsor, I want you to focus on your advisor as your business partner. Ask them, What am I missing? What else should we be doing here? And will you be my strategic business partner, not just tactical investment information?” - Robin GreenConnect with Robin Green:Website: https://winmoreplans.com/ LinkedIn: https://www.linkedin.com/in/robingreen/ Connect with Eric Dyson: Website: https://90northllc.com/Phone: 940-248-4800Email: contact@90northllc.com LinkedIn: https://www.linkedin.com/in/401kguy/ The information and content of this podcast are general in nature and are provided solely for educational and informational purposes. It is believed to be accurate and reliable as of the posting date, but may be subject to change.It is not intended to provide a specific recommendation for any type of product or service discussed in this presentation or to provide any warranties, investment advice, financial advice, tax, plan design, or legal advice (unless otherwise specifically indicated). Please consult your own independent advisor as to any investment, tax, or legal statements made.The specific facts and circumstances of all qualified plans can vary, and the information contained in this podcast may or may not apply to your individual circumstances or to your plan or client plan-specific circumstances.The opinions expressed by guests are not necessarily agreed by, or the same opinions of 90 North Consulting or of Eric Dyson.

Interview with Robin Dunbar, CEO, Grid MetalsOur previous interview: https://www.cruxinvestor.com/posts/grid-metals-tsxvgrdm-fast-tracking-potential-on-lithium-nickel-copper-projects-5444Recording date: 2nd of March 2026Grid Metals Corp is advancing one of the world's rarest mineral opportunities—a cesium deposit in Manitoba, Canada, targeting production by 2027 in a market dominated by Chinese suppliers and constrained by extreme geological scarcity.The company has identified what CEO Robin Dunbar describes as one of only six cesium deposits ever discovered globally. With just three historically reaching production and only three new discoveries emerging despite intensive lithium exploration over the past five years, cesium's rarity drives premium pricing in a concentrated $400 million annual market where Chinese entities control 85% of supply.Grid Metals' development strategy diverges sharply from conventional mining economics. The shallow deposit, located 20-40 meters below surface, enables low-cost open-pit extraction of 50,000-100,000 tons of material. Processing relies on simple crush-and-sort technology using XRT optical sorting—eliminating the need for complex milling, tailings facilities, and environmental infrastructure that typically delay projects for years and require hundreds of millions in capital.The company has drilled approximately 100 holes with grades reaching 20-30% cesium oxide content. Based on prior discussions with nearby processor Tanco, concentrate could fetch $6,000-$9,000 per ton, potentially generating $30-100 million from an initial pit—representing 3-4 times Grid Metals' current $30 million market capitalization.Cesium applications span high-value sectors including drilling fluids for oil and gas wells, atomic clocks for military guidance systems, medical imaging, and emerging perovskite solar technology that increases photovoltaic efficiency by 25%. Supply constraints have historically limited adoption, creating latent demand that new supply could unlock.Grid Metals benefits from a critical timing advantage. Major competitor Power Metals' billion-dollar lithium-cesium project won't reach final investment decision until 2027, providing a 5-7 year market window. The company also maintains portfolio optionality through a 7-million-ton lithium deposit and a base metals joint venture with Teck Resources containing over $2 billion in ground metal value, providing diversified pathways to value realization.Learn more: https://www.cruxinvestor.com/companies/grid-metals-corpSign up for Crux Investor: https://cruxinvestor.com

I've got my good friend Michael Yardney on the show

Divine Positioning By God's Mercy

Most salon owners think they have a marketing problem. In reality, what they usually have is a clarity problem, a positioning problem, and a consistency problem. And until those things are fixed, no amount of posting, boosting, or discounting is going to change the outcome.In this episode, I break down what marketing actually is, not the social media version, not the trend-driven version, but the strategic version that builds predictable growth. I talk about the difference between image building and business building, the four layers of effective marketing, and why so many salons are stuck in a cycle of reactive tactics.If you're tired of unpredictable bookings, blaming the algorithm, or hoping things will “pick up soon,” then this episode will give you a framework to think differently and more strategically about marketing your salon.IN THIS EPISODE:[00:00] Introduction and why most salon owners misunderstand marketing[00:00:49] The real problem: clarity, strategy and consistency[00:03:10] Activity vs strategy: why busy doesn't mean effective[00:03:10] Image building vs business building marketing[00:04:44] What marketing actually is[00:05:00] The four layers of marketing explained[00:05:25] Layer 1: Clarity - knowing your ideal client[00:05:50] Layer 2: Positioning - why clients should choose you[00:06:41] Layer 3: Visibility - and why most skip the foundations[00:07:30] Layer 4: Client conversion - where money is often lost[00:07:55] The real cost of weak marketing[00:08:39] Why unstable revenue damages culture and productivity[00:09:00] What good marketing actually feels like[00:10:14] The industry-wide marketing framework problem[00:10:37] Invitation to the free marketing training[00:11:19] Why predictable growth requires predictable marketingWant MORE to help you GROW?

If your LinkedIn profile is quietly aging you, it's time for a strategic update. Let's not pretend age bias doesn't exist. It does. But we are NOT going to let it dictate how we position ourselves. In this episode, I'm walking you through exactly how to position your LinkedIn profile to beat age bias and brand your next chapter — without hiding your experience, apologizing for your success, or shrinking your authority. Because your LinkedIn profile is not your career archive. It's a marketing document for where you're going next. We're talking about: Whether you should remove graduation dates How to handle career breaks (without overexplaining) What your profile photo is really signaling How to show relevance and adaptability (yes, even with AI) Why branding forward changes everything Midlife isn't the issue. Positioning is. You don't need to look younger to compete. You need to look intentional. And if your profile is still branding the woman you used to be instead of the one you're becoming — this episode is your next step. Age bias may exist. Invisibility is optional.   Resources Mentioned In The Episode: If you're ready to refine your positioning in a room full of women who are done playing small, come join us in the Visibility Salon. You get a free week to check it out: www.karenyankovich.com/free-trial    Magical Quotes From The Episode: "Your LinkedIn profile is not your career archive. It's a marketing document for your next chapter." "You don't need to look younger to compete. You need to look intentional." "Age bias may exist. But invisibility is optional."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

With GPS supporting so much of the U.S's critical infrastructure, it is a known single point of risk. NextNav's Mariam Sorond joins Light Reading to discuss how operators whose own networks are vulnerable to GPS attacks, can help solve the national security challenge with GPS, secure their networks with a resilient terrestrial timing back-up and open up opportunities by offering 3D PNT capabilities. Sponsored by NextNav. Hosted on Acast. See acast.com/privacy for more information.

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Casey McDaniel (https://x.com/pestctrlguy). In this episode, we explore the incredibly lucrative and surprising world of the pest control business. Casey reveals how he and his cousin each put up a mere $5,000 initial investment to build a company that reached over $1 million in revenue by its third year.We uncover the intense realities of door-to-door sales, an industry where the absolute top sales reps can pull in seven figures over a single summer. You'll also hear how Casey bypassed a major industry roadblock by legally renting a master license, the insanely high gross margins behind this recurring revenue model, and the strict remote management tactics, including photo SOPs and GPS tracking, he uses to run his Colorado operation all the way from Salt Lake City.Questions This Episode Answers:How are top door-to-door sales reps able to earn over a million dollars in personal commissions in just a few short months?What is the clever loophole you can use to rent a master license and start a pest control company without waiting years for certification?How does the recurring revenue model of spraying for bugs generate such unbelievable gross margins?What SOPs and tracking technology are necessary to successfully oversee a remote workforce of technicians from hundreds of miles away?When looking to scale a service business, is it smarter to build from scratch with a sales team or acquire an existing company?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Brian's Entrepreneurial Journey01:23 Leaving the Corporate World02:10 Managing a Massive COVID-19 Project03:40 The Decision to Become a Fractional CMO05:48 Understanding Growth Strategy and Competitive Advantage07:42 The Choice Cascade Framework10:42 Strategic Choices for Business Success16:41 Balancing Strategy and Execution in Early-Stage Businesses20:47 The Evolution of Business Questions21:46 Balancing Confidence and Speed in Business Decisions22:07 Launching Business Units in Mexico: A Case Study24:51 The Role of Strategy and Execution in Small Businesses27:26 The Journey to Product-Market Fit30:44 The Importance of Positioning and Iteration34:56 Innovative Pricing Models in Talent Agencies38:58 Advisory Consulting as a Competitive Advantage

The Wedding Industry Lie: THAT'S KEEPING YOU BROKE“If "just be yourself" was enough to grow a wedding business… half of you wouldn't still be struggling.”The wedding industry loves this advice.“Just be yourself.”“You're so talented.”“Your work will speak for itself.”And yes — authenticity matters.But here's the uncomfortable truth:Authenticity does NOT equal bookings.Being yourself does not position you.It does not elevate your perceived value.It does not create demand.And it does not build predictable revenue.In this episode, we break down one of the most repeated — and most incomplete — pieces of advice in the wedding industry.Because too many wedding professionals are hiding behind “just be yourself” while wondering why growth feels random, inconsistent, or stuck.---# Inside This Episode:• Why “just be yourself” is incomplete advice• The difference between authenticity and positioning• Why talent alone does not create demand• The real reason “saturated market” isn't the actual problem• The 3 secrets that actually drive bookings• Why clarity converts and confusion kills momentum• How to shift immediately---#

In this episode, we explore the "brand transition moment": that uncomfortable phase where your external brand no longer reflects the professional you've become. Whether you're hesitating to share your website or overcompensating in discovery calls, these are signs of an identity gap that could be costing you premium opportunities. We discuss how to move from being a reactive business owner to an aligned thought leader and how to ensure your brand does the heavy lifting for you.As you grow through lived experiences, client wins, and personal evolution, it's common for your brand to "freeze" in time. The host describes this phenomenon using the "sedimentary rock" analogy: a digital fossil made of layers from previous years and pivots that no longer represent your current level of authority.The episode highlights that in today's AI-accelerated world, logos and funnels are easy to create, but true coherence and identity are the only remaining competitive edges. We dive into why alignment matters more than aesthetics and how bridging the gap between your internal growth and external presence is the key to unlocking "Category of One" status.Key TakeawaysThe Identity Gap: You often evolve faster than your brand. If you feel the need to "explain" your business more than usual or hesitate to send your website link, you are likely experiencing a mismatch between your power and your positioning.Sedimentary Rock Branding: Many brands are built in layers over time. Without intentional evolution, your website becomes a confusing record of who you used to be rather than a beacon for where you are going.Business Owner vs. Thought Leader: A business owner focuses on transactions and fulfillment; a thought leader focuses on voice, authority, and long-term brand equity. Moving into the latter requires a brand that is proactive and congruent with the "bigger rooms" you want to enter.The Cost of Friction: An outdated brand doesn't just look "old"—it costs you confidence, media opportunities, and the ability to command premium pricing.Four Reflection Questions to Audit Your Brand:Who have I become in the last two to three years?Does my current website and copy reflect that person and the level of service I now offer?If a dream opportunity (an agent, a major stage, a high-value client) Googled me today, what would they assume about my value?Where am I compensating in conversations because my brand isn't doing the work for me?Mentioned ResourcesBrand OS Pro: designed to help experts rebrand or launch in under 30 days with full messaging, visuals, and website integration.Private Brand Audit & Demo: For a limited time, Tiffany is offering one-on-one calls to review your current brand ecosystem, identify gaps, and explore how to close the gap between your expertise and your digital footprint.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Growth doesn't always look like change, sometimes it looks like repositioning.In this episode, Same Person. Same Passion. Different Positioning., we explore what it really means to evolve without losing yourself. How you can remain deeply rooted in who you are , your passions, values, and purpose, while shifting how and where you show up.This is a conversation about identity, alignment, and elevation.About staying a girl in STEM who loves technology and building, from meaningful systems to tools like Gogo COPPAA, while also embracing adventure, expansion, and new perspectives.In this episode, we reflect on:Why growth doesn't erase your core - it refines itWhat “different positioning” looks like in real lifeStaying passionate about tech while building with intentionOutgrowing spaces without outgrowing yourselfWhy dreaming bigger requires new boundaries and perspectivesIf you're in a season of change but still deeply connected to who you are, this episode will meet you where you are.

The rules of getting attention online have changed. Consumers are filtering thousands of messages a day, which means generic niches and demographic-based messaging simply don't cut through anymore. In this episode, Kendra explains why the online space has reached a saturation tipping point and why your marketing must evolve if you want to stay visible and relevant. You'll learn why niching based on demographics like age or gender is no longer enough, and what actually works now: identity-driven marketing rooted in real lived experience. Kendra breaks down how to define a profitable problem, how to identify the shared daily reality that connects your audience, and why speaking to specific “micro moments” is what builds trust and drives sales. When people feel deeply seen, they buy. This episode walks you through the practical shift from broad positioning to hyper-specific messaging so you can create content that resonates, builds connection, and converts in today's crowded market. If your niche feels blurry or your messaging feels flat, this conversation will help you refine who you serve and how you speak to them so your marketing actually works again.Covered in this episode: Why More Choices Mean Your Marketing Must Be Hyper-Specific (02:33) The Shift From Demographics to Identity-Based Niching That Actually Converts (08:30) How “Micro Moments” Reveal What Your Audience Really Needs (11:30) How to Evolve Your Niche Without Burning Down Your Business (15:36) Clarifying Identity So Your Messaging Drives Real Sales (16:52) Mentioned in this episode:Grab the Micro-Moment Method Guide:https://go.kendraperry.net/micro-moment-methodWATCH ON YOUTUBE Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Text the Wedding Planning HotlineYour wedding brand is communicating right now — the question is whether it's saying what you actually mean. In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

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Ring Doorbell, AI slop, and Frida Baby backlash. This week on the Brand Shorthand podcast, Mark is joined by special guest, Merce Brown, to talk about the recent chatter in the world of Public Relations. Be sure to tune in to hear how our public relations expert would deal with crisis communication and what her perspective is on these current news updates. Join Mark and Merce for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.----------- Episode's Chapters -----------0:05 — Introduction & Product Overview1:24 — Simon's Background & Journey to Entities3:03 — Pivoting from Services to SaaS Product7:14 — Culture Change & Team Transformation12:36 — Identifying the Right ICP15:00 — Building Relationships in B2B Mid-Market22:38 — Why Bootstrap vs VC Funding25:48 — Positioning & Marketing Strategy28:13 — Building Reviews & Community36:19 — Wins, Failures & Key LessonsSimon - https://www.linkedin.com/in/simon-manz/entitys - entitys.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Jacqueline Cordova and Ben Visser recap Iowa State's final dual of the season, which featured an unconventional start at 197 pounds and carried plenty of storylines from start to finish. They break down the highlights from the night, the emotion surrounding Yonger Bastida's final home dual, and what his impact has meant to this program. Plus, a deep dive into Big 12 allocations, coaches' rankings, and RPI. Presented by Fareway Meat & Grocery. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Offer Is Your Positioning: Selling in the Post Scope EraResources:Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-whenThe New Value Quadranthttps://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price00:00 Budgets Tighten Up01:54 Entering Post Scope Era03:51 Outcomes Over Deliverables05:36 Scope Creep vs Partnership06:41 Clients Buy Safety09:33 Who Cares Positioning11:17 Offers Communicate Value15:46 De Risk The Journey20:23 Underpricing Backfires22:27 Return To Bespoke24:06 Belief Is Differentiator

It's the one thing they didn't teach in design school...We spend years learning how to understand what drives our users, map out complex journeys, and deliver useful service prototypes. But when it comes time to sit down with business stakeholders, compliance teams, or yes even legal departments? That's when the friction sets in.For this episode, we're joined by Belén Tello, who has a very interesting take on how we can overcome this struggle. As the Head of Design for the largest bank in Peru, Belén leads a massive team of over 150 designers. As you might imagine, because they operate in the highly regulated financial sector, they are constantly in negotiations with the rest of the business.Over the years, Belen has experienced firsthand that even the most talented design professionals often freeze up when talking to their business partners. To our own demise, we often retreat to our comfort zones, simply handing over the work and letting the business decide whether it's "good or not". Deep down, we sometimes feel like the business folks just know more than we do (not the case!).To fix this confidence gap, Belén started doing something quite radical, at least for design teams.Before a big stakeholder meeting, she runs "role play" sessions with her team. Yes, almost like lawyers preparing for a mock trial! They sit down and strategize. What do you want to say here? Who are your strongest stakeholders? Do you need me to step in and ask a specific question so you can explain your rationale?Add to that that she's been helping her team learn to speak the "common language" of the bank. And that language? It's numbers and data, obviously.As you'll hear Belén argues that we already do the hard work of gathering qualitative and quantitative insights, but we frequently fail to actually bring that data to the table in a convincing way.When you stop arguing based on subjective perception and start negotiating with facts, everything changes. You move away from being seen as just an "add-on" to the process and finally become a true strategic partner.So if you've ever felt that imposter syndrome kick in during a big meeting, this episode is pretty much a masterclass in building your confidence and growing your influence.As you listen to the episode, I'd love for you to reflect on your own work. How often are you actively translating your insights into a language the business understands? And what would help you to do that more often?Enjoy the conversation and keep making a positive impact!Be well, ~ Marc--- [ 1. GUIDE ] --- 00:00 Welcome to Episode 24805:00 Banking in Peru: Education over digital tools 09:00 The danger of designing only for the capital city 17:30 Negotiating with Legal and Compliance 21:00 Using data to find a common business language 23:00 Why designers struggle to speak up in business 27:00 Prepping for stakeholders like a mock trial 28:45 Finding internal sponsors who understand design 33:30 Quantifying design's impact on the business 36:15 Redesigning 200+ physical branches 41:00 Moving from transactional to relational models 45:30 Connecting with rural users 51:15 Using design's systemic view as an unfair advantage 55:30 Why listening is a designer's true superpower 58:00 Positioning design strategically 1:00:30 Closing thoughts --- [ 2. LINKS ] --- https://www.linkedin.com/in/belen-tello-91028731/ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle--- [4. FIND THE SHOW ON] ---Youtube ~ https://go.servicedesignshow.com/248-youtubeSpotify ~ https://go.servicedesignshow.com/248-spotifyApple ~ https://go.servicedesignshow.com/248-appleSnipd ~ https://go.servicedesignshow.com/248-snipd

Are you posting consistently but still not growing? In this powerful episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames breaks down why most entrepreneurs, creators, and founders stay stuck — and it has nothing to do with the algorithm. If you've been blaming: • low engagement • inconsistent reach • content performance • social media trends This conversation will shift how you think about growth. Michelle dives into: •Why content volume doesn't equal authority •The hidden cost of unclear positioning •How overconsumption blocks implementation •The difference between motion and momentum •Why proximity accelerates growth faster than information •The identity shift required to scale your brand This episode is for entrepreneurs who feel like they're “doing everything right” but not seeing traction — and are ready to step into clearer leadership, stronger positioning, and real authority. If you're building a personal brand, growing a business, launching offers, or trying to scale your visibility online, this episode will challenge and sharpen you. ⸻ Topics Covered •Personal brand growth •Visibility strategy •Authority building •Positioning vs. content creation •Leadership mindset •Entrepreneur clarity •Why social media growth stalls •Identity and scaling ⸻ Listener Engagement If this episode resonated: 1.Answer the Spotify Q&A: What have you been blaming on content that is actually a clarity problem? 2.Leave a review on Apple Podcasts or Spotify — your feedback helps this show reach more entrepreneurs ready to lead. 3.Share this episode with someone who needs to hear it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program. Topics CoveredDistinguishing between nurture content and lead magnet contentUnderstanding customer language vs. coach language in marketingAlternative traffic strategies beyond social mediaPodcast guesting as a growth strategyPartnership and referral opportunitiesThe importance of clear currency exchange in lead magnetsCreating conversation starters that resonate with problem-aware audiencesLinks Mentionedhttp://www.simple-shifts.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

00:00:30 Intro00:03:30 GMT Camden Game Convention00:11:00 Timeline: Games and Leisure00:13:00 LOTR: Two Towers Trick Taking Game00:15:00 Portal Games00:16:30 Thebai00:41:30 3 Witches00:50:30 Miniature Market00:51:30 WunderWaffen01:11:30 Muppet Show Reimplement01:16:30 Outro We finally got Thebai, the newest release from Boards & Dice, to the table. After seeing it at Gen Con, the production immediately caught our eye, and the designers hinted at the kind of tough, timing‑sensitive decisions players would face. That promise absolutely shows up in play. Turns are wonderfully clean—place your die, resolve the action, then move your Archon for a bonus action—but the simplicity hides a surprising amount of depth. Positioning is everything. The strongest move in the moment can easily create problems down the line, and the board state shifts just enough each round to keep you second‑guessing your priorities. On top of that, the looming battles add a steady undercurrent of tension. You can't ignore them, even when you're tempted to chase a clever combo elsewhere. Thebai ultimately becomes a race for victory points, and the endgame accelerates fast. Points pour in quickly, so timing your big plays matters just as much as choosing the right ones. It's a sharp, elegant design—easy to teach, but full of those delicious “oh no, that changes everything” moments that make Boards & Dice titles so satisfying. We love historical games that look beyond the familiar battles and instead explore the lesser‑told moments—especially those late‑war pivots where everything hangs by a thread. WunderWaffen fits that niche perfectly. The Allies are closing in on Germany, and the German player is scrambling for a last‑ditch path to victory through experimental research. It's a tense, asymmetrical setup, but not a simple 3‑versus‑1 scenario; only one player can win, so everyone has to keep each other in check, even if that occasionally means helping Germany to prevent someone else from running away with the game. One of the standout mechanics is the turn structure. Each round, you choose two of your three action tokens to use and must hand the third to another player. That single decision point creates delicious pressure—what you keep, what you give away, and who you empower all shape the board in subtle ways. It's a small rule with big strategic consequences. The game moves quickly, and for groups that enjoy negotiation, table talk becomes an extra layer of strategy. Deals, promises, and threats can shift the momentum just as much as the research tracks or battlefield positioning. WunderWaffen ends up being a fast, interactive contest of timing, leverage, and opportunism—exactly the kind of historical “what‑if” experience that keeps us coming back. Thanks for listening and be sure to join our Discord server Learn more about your ad choices. Visit podcastchoices.com/adchoices

Most travel advisors think they need better marketing.More reels.More visibility.More followers.But visibility without positioning is just noise.In this episode of The Social Takeoff Podcast, Kelli Hayes Smith breaks down the difference between marketing and positioning for travel advisors.. and why you need both to build a predictable, scalable travel business.You'll learn:The real difference between travel marketing and travel positioningWhy you can go viral and still make no salesHow positioning builds trust while marketing builds visibilityWhy authority is what turns followers into booked clientsThe FAME Framework for travel advisors who want consistent growthThe FAME Framework:F — Find Your PersonA — Articulate the ProblemM — Market With IntentionE — Establish AuthorityIf you've been creating content but not seeing consistent bookings, this episode will help you audit your strategy and fix what's missing.Want more strategy like this?Get your free Wanderlust Campus account at:

How do you turn your inconsistent side hustle into a business with steady, predictable demand? That's the biggest question everyone stuck in first gear is asking as they lay awake at night, mind searching for answers. If you're feeling overwhelmed by all the marketing tactics you're supposed to be doing and still struggling to see your revenue rise, then stop dreaming about ditching your day job for good, wake up and listen! I see so many smart, professional women stuck in what I call “Side Hustle Alley,” maxed out on time but nowhere near their income goals. Truth is, the answer's not working harder or adding more shiny marketing tricks that start off promising but tend to fizzle out. The best move is a subtle but powerful shift in how you position yourself - one that can change the trajectory of your business, for good! In episode 285 I'm revealing how you can create your own category so you stand out as the obvious choice, and what a true signature solution really looks like. Here's a taste of what you'll hear: What's the real reason side hustles feel so heavy and why your ‘menu' of services might be holding you back. Why most so-called “signature solutions” aren't signature at all. What does it actually mean to have one, and how do you know if you do? How you can step out of the competition and price wars, and finally be seen for what you do best. What's missing if your signature solution isn't the right fit for all your clients and how to fix it for good. Why getting crystal clear on your ideal client is the foundation of everything, and a free resource you can grab to help you get there. If you're tired of hustling, second-guessing, and piecing together your marketing efforts, then hit play on this episode and let's talk about how to create real, predictable growth in your business. Ready to shift your thinking? Let's goooooo! ………………………………………… Want MORE help to Master Your Marketing? Join me for a live training series starting 12 March and discover the simple framework that creates predictable demand. https://www.jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU'RE INVITED! JOIN She's The Business Community on Facebook and let's continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We'd love it if you'd give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she's all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

FEbruary 24, 2026 - An insightful discussion on market trends, AI's impact on industries, geopolitical risks, and investment strategies, featuring Zach and Chase. They analyze recent market movements, the potential of AI in biotech and software, and geopolitical tensions in the Middle East.

Joe's Premium Subscription: www.standardgrain.comGrain Markets and Other Stuff Links —Apple PodcastsSpotifyTikTokYouTubeFutures and options trading involves risk of loss and is not suitable for everyone.Soybean markets started the week wrestling with fresh tariff drama. The Supreme Court struck down the administration's prior global tariffs, ruling that the use of emergency powers was unlawful. Shortly afterward, the White House announced a new blanket tariff approach, creating another wave of uncertainty across financial and commodity markets. The key question for agriculture remains unchanged: how will this impact trade flows and demand, particularly from China? Earlier signals pointed toward stronger soybean buying interest, but policy volatility continues to cloud the outlook.Meanwhile, USDA is preparing to roll out a major round of farm assistance through the Farmer Bridge Assistance program. The application window opens today, with payments expected to move quickly. Market participants will be watching closely to see how the agency handles what could be a surge in producer enrollment. The program arrives at a time when farm margins remain under pressure and policy uncertainty is elevated.Export demand signals were mixed in the latest weekly data. Corn demand continues to hold up relatively well despite some week-to-week variability, while soybean and wheat sales showed uneven momentum. Traders remain highly sensitive to shifts in global demand and competitiveness.The latest Commitment of Traders report showed funds adding to positions across the grain complex, with soybeans drawing particular attention. Positioning trends remain an important driver of short-term price movement, especially in an environment dominated by macro headlines.In livestock, the latest Cattle on Feed report landed near expectations and was generally viewed as neutral. While placements data offered some supportive elements, the overall numbers did not point to a major shift in supply outlook.Lots to unpack this week as markets digest policy developments, demand signals, and fund activity. Stay tuned.

On this special episode of Brookfield Perspectives, we step back from transactions and trends to examine a more fundamental question: Where are we in the market cycle and how could that shape the way we invest? Howard Marks, Co-Chair of Oaktree Capital Management and Chair of Brookfield's Investment Solutions Group, joins Alper Daglioglu, Head of Brookfield's Investment Solutions Group, for a thoughtful conversation about investor psychology, risk positioning and the balance between offense and defense. Read disclaimers (https://www.brookfield.com/brookfield-perspectives-podcast-disclaimer) for this episode.

Life rarely follows the route we expect. Sometimes the path forward feels confusing, delayed, or even dangerous—but what looks like a detour may actually be divine direction. When fear rises and circumstances close in, we are reminded that God is still leading, still present, and still fighting on our behalf. Even in uncertain moments, you can trust the One who knows exactly where He is taking you.

Jeff Bliss covers California's upcoming gubernatorial jungle primary with Democrat Eric Swalwell and Republican Steve Hilton as early frontrunners, Spencer Pratt challenging Mayor Karen Bass in Los Angeles, and Governor Gavin Newsom positioning himself for a 2028 presidential run on an anti-Trump platform. 21900 PASEDENA

The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything. So how do you know who's actually ready to buy? How do you position in a market that feels unstable? How do you pivot without panicking? This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection. Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don't mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted. But here's the truth: AI doesn't remove the human game. It amplifies it. You'll hear why: Ownership now beats pure distribution Media companies must become community companies Positioning matters more than ever in a noisy environment Pivoting early beats reacting late AI without humanity fails Intentional outreach outperforms mass automation Signal clarity is the new competitive advantage This isn't about fear. It's about awareness. You can drown in the wave. You can float. Or you can learn to surf. The ones who win won't be the loudest. They'll be the most intentional. Across this episode, you will learn: Why “signal vs noise” is the defining business problem right now How AI is shifting power from distribution to ownership Why outbound at scale is losing effectiveness How to pivot strategically instead of reacting emotionally Why human connection remains the ultimate differentiator How to think chess, not checkers, in a volatile market The importance of intentional positioning in chaotic times Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets.  They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about. In this episode:  The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem  Creating urgency when "do nothing" is the real competitor  Why "why you, why now" matters more than "how it works"  When and how to rethink positioning after PLG, acquisitions, or expansion  How to stand out in a world of AI sameness  Building positions that sales actually uses If your messaging is drifting into "blah blah blah" territory, this episode will help you reset around problems, not products.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In today's episode, I dive into why competitive alternatives—not problems or future visions—are the right place to start a positioning exercise. I explain how different teams inside a company misunderstand competition in predictable ways, and why positioning must focus only on who shows up on customer shortlists right now. I also share how my thinking on this step has evolved since the first edition of my book, Obviously Awesome, and why getting this step wrong makes every other positioning decision harder.You will learn: (03:26) How competitive alternatives are broader than direct competitors but narrower than imagined threats.(05:05) Why starting with “the problem” often leads to vague or misleading positioning inputs.(09:21) How jobs-to-be-done thinking reshaped April's positioning methodology.(12:19) What the milkshake story teaches about customer comparison frameworks.(14:46) Why sales teams are the most reliable source for identifying real competitive alternatives.(17:52) How product, marketing, and founders each skew the competitive picture in different ways.(24:49) Why AI tools like ChatGPT cannot accurately tell you who your real competitors are.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Obviously Awesome, Second Edition (forthcoming), by April Dunford. * Competing Against Luck by Clayton Christensen.* Bob Moesta, researcher at JobsToBeDone.org.—Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstU Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media: https://www.storyon.co/

Submit your question and we'll answer it in a future episode!Join our Patreon Community!https://www.patreon.com/badassbreastfeedingpodcastSPONSORSSolid Starts - 25% off first year of annual subscription with code BADASS or use this link with coupon auto-applied: http://www.solidstarts.com/app?coupon=badass Terms & Conditions: Receive 25% off an annual subscription to the Solid Starts app when you start your membership on solidstarts.com/app. Use code BADASS at checkout.To redeem the offer, sign-in or create an account, select the yearly plan. Offer is valid for first-time customers only. Does not apply to gift cards. Cannot be combined with other offers or applied to previous purchases. Subscription auto-renews at the regular annual price after first year unless canceled before renewal date. You can cancel or change your plan anytime by signing into your account on solidstarts.com.Nursing Queen - Stylish nursing clothes that will make your life easier and that you'll want to wear long after your nursing days are over. Use promo code BADASS for 10% off your purchase at www.nursingqueen.com. We've all been in that situation…someone tells you to do something but doesn'ttell you why. This can be frustrating, especially when it comes to your baby. Whyis skin to skin so important? Why is bottle feeding so tricky? Listen in today asDianne and Abby discuss these things and more. Learn the why!If you are a new listener, we would love to hear from you.  Please consider leavingus a review on iTunes or sending us an email with your suggestions and commentsto badassbreastfeedingpodcast@gmail.com. You can also add your email to ourlist and have episodes sent right to your inbox!Things we talked about:Skin to skin [10:39]Low birthweight/preterm babies [14:01]Positioning [21:17]Bottles [25:31]Paced feeding [29:50]Patreon questions [34:22]Links to information we discussed or episodes you should check out!https://badassbreastfeedingpodcast.com/episode/how-bottle-feeding-differs-from-breastfeeding/https://badassbreastfeedingpodcast.com/episode/the-magic-of-skin-to-skin/Set up your consultation with Diannehttps://badassbreastfeedingpodcast.com/consultations/Check out Dianne's blog here:https://diannecassidyconsulting.com/milklytheblog/Follow our Podcast:https://badassbreastfeedingpodcast.comHere is how you can connect with Dianne and Abby:AbbyTheuring ,https://www.thebadassbreastfeeder.comDianne Cassidy @diannecassidyibclc, http://www.diannecassidyconsulting.comMusic we use:Music: Levels of Greatness from We Used to Paint Stars in the Sky (2012)courtesy of Scott Holmes at freemusicarchive.org/music/ScottHolmes

Watch the YouTube version of this episode HEREAre you a law firm owner who is looking to enhance your online presence? In this episode of the Maximum Lawyer Podcast, Tyson interviews Adam Williams, a lawyer and entrepreneur passionate about personal branding and social media growth. The discussion covers practical strategies, the importance of authenticity, and the challenges lawyers face in building an online presence. Tyson and Adam chat about how lawyers can create engaging videos for their business. One thing to keep in mind about creating engaging videos is that audiences love the human connection. Videos that are perfect and edited using every tool don't get the most views. For Adam, his successful videos are the ones where he is using selfie mode and walking down the street, within imperfect sound in the background and stumbling over his words. This is because these videos are more real and authentic. It is something to keep in mind when creating videos.Adam provides some insights on starting from ground zero when it comes to creating a presence online. It is best to find a few accounts that you enjoy and take from them. Look at what they do and how well it works. From there, you can “rip off and deploy”. Use those concepts as ideas for how you create your videos because there is no need to reinvent the wheel. Once you figure out what you like, you can work to make it your own.Take a listen!10:02 Content Strategy and Use of AI 19:07 Advice for Creating Engaging Videos32:06 Positioning as an Expert and Relatability 41:39 Lawyers and Personal Branding Hesitation 47:40 Advice for Starting from Zero Online Connect with Adam:Website Instagram FacebookLinkedin Youtube  TikTokTune in to today's episode and checkout the full show notes here.

Today, Alisa is coaching you through an endurance workout — and she's asking a bold question right up front: Are you down for different? It's time to shake up the plateaus and press into challenge. As you move, she'll guide you through the 4 P's of your inheritance while teaching from Ephesians 1:3–14: Presence. Positioning. Pardoning. Practicing new life. Along the way, Alisa leads you through two prayer prompts and creates space for silence. And if the quiet feels uncomfortable? She invites you to lean in. Because out of the silence, the heart speaks. So lace up your shoes — and let's get moving. New to REVING the Word? Press play and take this episode on a walk, run, hike, or to the gym. You pick how you want to move as you work out your body, and work in the good news! Playlist: Saltwater by Chicane O God Would You Move by Jesus Culture and KXC The Blood by Passion and JJ Hasulube Gratitide by Worship Portal