Podcasts about Positioning

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Best podcasts about Positioning

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Latest podcast episodes about Positioning

The Influencer Podcast
Why Slowing Down Can Actually Move You Forward Faster

The Influencer Podcast

Play Episode Listen Later Dec 23, 2025 59:37


In this special flip episode, I join my friend Danielle Amos for a grounded, honest conversation about growth, leadership, and what it really looks like to build a business that supports your life—not consumes it. We talk about redefining success beyond hustle, releasing the pressure to constantly do more, and creating sustainable rhythms that honor both ambition and wellbeing. I share how my own definition of success has evolved over the years, why capacity matters more than speed, and how clarity, boundaries, and intentional choices create long-term impact. Danielle and I explore the mindset shifts required to scale without burnout, lead with integrity, and trust that slowing down can actually move you forward faster. This episode is for the woman who wants to grow with intention, lead with peace, and build something meaningful that lasts—without sacrificing herself in the process. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Exciting Announcement: First In-Person Retreat 01:30 Welcome to Woman of Influence 02:19 Meet Julie Solomon: Empowering Women 04:33 Julie Solomon's Journey: From PR to Coaching 06:19 Overcoming Insecurities and Finding Your Voice 08:43 The Turning Point: Embracing Self-Acceptance 17:53 Breaking Free from Financial Struggles 26:20 Helping Women Shine: Julie's Mission 30:50 The Power of Belief and Positioning 31:12 A Transformative Networking Dinner 32:31 Owning Your Brilliance 34:56 Embracing Natural Gifts 36:43 Positioning and Value Perception 38:16 Rewiring Self-Worth 41:34 The Brand Accelerator Program 43:28 Building Confidence and Authority 44:41 Stepping Stones to Success 48:33 Rapid Fire Questions 49:04 Final Words of Wisdom 56:28 Conclusion and Call to Action QUOTABLES: “   You can see the things that other people can't see, but you have to make sure that they're ready to see it and hear it. Because if you give it to 'em and they're not ready for it, it can actually be very triggering and it can create the opposite effect.” - Julie Solomon  “    You're not bad or wrong. You're hiding it because it is the way that you have learned to protect yourself. So let yourself off the hook with that. And now is the time that you can start. 'Cause now you're aware. It's like you know that you're hiding this and it's not supporting your highest self, your highest vision, your highest dreams. So now you have to start doing something about it.” - Julie Solomon GUEST RESOURCES: Listen to Danielle's Podcast “The Mystic Millionaire” RESOURCES: ✨ Unscripted: My First In-Person Retreat in 2+ Years — Now Accepting Applications If you've felt your voice no longer matches the woman you've become, this intimate 2-day retreat in Nashville (Feb 5–6, 2026) is for you. Unscripted is where your message, identity, and leadership come back into alignment—without pressure, performance, or shrinking. Spots are limited and application-only.Apply now at juliesolomon.net/unscripted. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month. [COMFORT AND FREEDOM] Shop the SKIMS Fits Everybody collection today and experience comfort like never before. [GAIN A NEW PERSPECTIVE] Learn life-changing insights you won't find anywhere else. Get 15% off.

Creating a Brand
Getting Paid from Podcast Guesting | Shayna Davis

Creating a Brand

Play Episode Listen Later Dec 23, 2025 9:59 Transcription Available


Most podcast guests believe that the visibility gained from their interviews will lead to paid opportunities. However, visibility and podcast guest appearances alone don't drive revenue! In this episode, Shayna Davis explains how to treat guest appearances as business assets that attract real corporate contracts. You'll learn how to shift your positioning, speak to decision-makers, and package your expertise for serious deals. Get ready to make your podcast guesting a profitable experience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363Chapters00:00 Introduction to Leveraging Podcast Appearances02:47 Understanding Corporate Opportunities06:02 Positioning for Corporate Success08:50 Monetizing Guest AppearancesTakeawaysVisibility does not always equal profitability.Most podcast guests do not treat their appearances as business assets.Corporations spend trillions on goods and services every year.You can leverage your current expertise for corporate contracts.Positioning is key to attracting corporate buyers.Demonstrate how you solve real business problems for corporations.Upgrade your guest bio to highlight business results.Create a corporate worthy authority page to attract sponsors.Your influence should be bankable, not just visible.These corporate deals are more achievable than you think.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363

Top Traders Unplugged
SI379: The Illusion of Safety in a Fully Invested Market ft. Cem Karsan

Top Traders Unplugged

Play Episode Listen Later Dec 20, 2025 70:35 Transcription Available


Niels and Cem reflect on a year marked by concentration, confidence, and growing structural fragility beneath calm markets. They examine extreme positioning, record low cash levels, and the quiet dominance of reflexive flows over fundamentals. Cem challenges common readings of volatility, explains where real fear hides in options markets, and outlines why tail exposure becomes critical late in cycles. The discussion broadens into portfolio construction, questioning the legacy of 60/40 investing and the illusion of diversification built during falling-rate decades. Grounded in history, market structure, and political cycles, this conversation offers a disciplined framework for navigating regimes where leverage, policy, and inequality quietly redefine risk.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Cem on Twitter.Episode TimeStamps: 00:00 - Introduction to the Systematic Investor Series00:49 - Geopolitical tensions beneath the surface of markets02:07 - Extreme bullish sentiment and record low cash levels04:12 - Margin use, positioning, and why this setup is fragile06:07 - Why the VIX fails as a true fear indicator11:48 - Buffett's concentration and risk management through quality16:27 - Leverage, Sharpe ratios, and misunderstood diversification21:02 - Trend following performance and late year positioning23:48 - Positioning, reflexivity, and market microstructure28:25 - Volatility traps and convexity before stress events31:06...

Joe Benigno and Evan Roberts
Thursday Full Show: Debating if the Jets Should Fire Aaron Glenn, The Knicks are Resting Players, NFL Draft Positioning

Joe Benigno and Evan Roberts

Play Episode Listen Later Dec 19, 2025 191:57


FULL SHOW: Should Aaron Glenn be fired? The Knicks resting after the NBA Cup, Giants-Raiders will have huge ramifications down the road, and much more.

MONEY FM 89.3 - Your Money With Michelle Martin
Money and Me: Positioning for 2026 - US, EM and the Search for Alpha

MONEY FM 89.3 - Your Money With Michelle Martin

Play Episode Listen Later Dec 19, 2025 16:19


Do markets still have room to rally - and where should investors really be positioned for 2026? After a strong run for equities in 2025, global wealth manager Lombard Odier lays out how investors should think about the next phase. We unpack the CIO Office Viewpoint with Jack Siu, Head of Discretionary Portfolio Management, Asia at Lombard Odier. The conversation explores why Lombard Odier is underweight the US, overweight emerging markets, and tactically cautious on Japan. We dig into standout opportunities in South Korea, healthcare, materials - and the risks markets may still be underpricing. A practical discussion on portfolio positioning, sector-level alpha and what investors should do next, hosted by Michelle Martin.See omnystudio.com/listener for privacy information.

Insight is Capital™ Podcast
Leslie Alba: Positioning Portfolios Purposefully—Lessons from CIBC AM's $90B Head of Portfolio Solutions

Insight is Capital™ Podcast

Play Episode Listen Later Dec 19, 2025 53:11


Explore the evolving world of portfolio construction with Leslie Alba, CFA, CIBC Asset Management's $90-billion Head of Portfolio Solutions. Discover how to move beyond traditional diversification and embrace a total portfolio approach, balancing risk exposures for uncertain markets. Learn actionable insights for managing expectations and navigating market volatility. In This Episode:00:00 Introduction to Leslie Alba 02:16 Leslie's Career Journey and Philosophy 06:00 Promising and Challenging Market Dynamics 08:16 Bonds: Diversification and 60/40 Limitations 11:48 Total Portfolio Approach and Regime Shifts 16:42 Evolving Capital Market Assumptions 23:29 Purpose-Driven Portfolio Construction 30:18 Overcoming Dogmatism and Risk Tolerance 35:02 Private Markets and Investment Selection 39:30 Total Investment Solutions for Advisors 44:22 Behavioral Finance and Staying Invested 50:21 CIBC's Client-Centric Value Proposition Key Takeaways:Rethink Diversification: Understand that traditional 60/40 portfolios may not offer sufficient defensive positioning due to overlapping risk factors.Adopt a Total Portfolio Approach: Manage portfolios holistically, focusing on achieving client objectives and balancing risk exposures rather than isolated asset classes.Embrace Alternatives: Consider diversifying into alternatives to reduce correlation and economic risk, as they react differently in various market conditions.Prioritize Purpose: Anchor portfolio design around client objectives and the unique purpose each asset class or strategy serves to achieve those goals.Manage Behavioral Biases: Equip clients with insights and plans to stay invested and calm during market volatility, mitigating emotional decision-making.Resources Mentioned:Connect With Leslie Alba: LinkedIn Subscribe to Insight is Capital: Hit the Subscribe button Apple Podcasts: https://podcasts.apple.com/ca/podcast/insight-is-capital-podcast/id1270978994 Spotify: https://open.spotify.com/show/3EXEqj0Vv12rp8bLPPTk6X #investmentstrategy #portfoliomanagementservices #assetallocation #financialplanning #portfoliomanagement

Garlic Marketing Show
How Bold Positioning Helps You Attract Better Clients With David Newman

Garlic Marketing Show

Play Episode Listen Later Dec 18, 2025 32:54


How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance.If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach.What You'll Learn:How to attract right-fit clients by taking a bold standWhy repelling the wrong clients strengthens your brandHow to shift from chasing prospects to filtering for the best onesWhy bland messaging keeps businesses stuckHow to build a contrarian point of view that resonatesThe three questions that help you stand out in any marketConnect with David Newman:Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.comLinkedIn: https://www.linkedin.com/in/davidjnewman/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today! Hosted on Acast. See acast.com/privacy for more information.

Portfolio Intelligence
Focusing on income and quality: portfolio positioning for 2026

Portfolio Intelligence

Play Episode Listen Later Dec 18, 2025 19:36


2025 was a year unlike any other, with politics and sentiment driving markets more than fundamentals. In this episode, host John Bryson welcomes Matt and Emily to share their views on what shaped the year and how they're thinking about portfolio positioning for 2026.Matt and Emily discuss why they're taking a “drafting the market” approach, i.e., remaining fully invested, with a focus on managing risk. They explore the importance of targeting income and diversification, share their outlook on interest rates and sector dynamics, and provide practical ideas for building resilient portfolios in the year ahead.1 Which sectors and trends stood out in 2025, and what do you expect for 2026?Emily: Market leadership broadened in 2025. Tech and communication services stayed in the lead, but industrials, financials, and healthcare also saw strong returns. Momentum was the top-performing factor. Heading into 2026, we're looking to redeploy assets into high-quality stocks and bonds, especially as yields remain attractive. We think it's a good time to move some cash sitting in money market funds into a diversified mix of high-quality bonds and stocks.2 What are the top themes investors should focus on as they position portfolios for 2026?Matt: The first theme is income. After years of strong equity returns, it's getting harder to sustain those gains. There are a lot of income opportunities, with the U.S. bond market providing attractive yields. As interest rates fall, we think investors shouldn't wait too long to allocate capital to lock in these yields.Additionally, investors can look for ways to boost return potential outside U.S. tech—consider mid and small caps. With international stocks looking expensive, we're focused on finding areas with good quality earnings growth, such as industrials and healthcare. But above all, income remains our top focus for 2026.

Euphoric the Podcast
Episode 307: Quantum Leap Your Career by Positioning Yourself as a Thought Leader

Euphoric the Podcast

Play Episode Listen Later Dec 17, 2025 40:06


Becoming a thought leader is an amazing business move, no matter your industry – but how do you actually BECOME a thought leader? After leading powerful transformations and masterminds in Paris and LA, I'm doubling down on a truth that every ambitious woman needs to know: you don't need permission, credentials, or a massive following to be a thought leader. It's all about intentional positioning. Today's episode is about how to take that quantum leap in your career. We start with the basics — what thought leadership actually is (and what it's not), and then move into how to use your unique philosophy, voice, and lived experience to stand out in a saturated market. I also include behind-the-scenes stories from my latest Thought Leader Mastermind, including what it looks like to create your own stage and lead with authority instead of waiting to be chosen. The next round kicks off in late January.  If you're ready to stop waiting for Oprah to tap you on the shoulder, or for your résumé to hit a magical milestone, this episode is your reminder to normalize going after BIG, scary goals… and actually land them. The time to act is now.   IN THIS EPISODE: Six powerful "market signals" that instantly shift you from being just another face in the crowd to a magnetic thought leader in your industry Why writing a book is the ultimate power move to anchor your expertise (and legacy) in your niche How to leverage other audiences to create instant recognition, and why real-world presence will quantum leap your credibility WAY faster than any viral reel The art of developing your own standout methodology and original philosophy with your own unique voice Why learning to love selling is the fastest way to multiply your influence, your income, and the transformation you offer your clients   LINKS/RESOURCES MENTIONED Our next Thought Leader Mastermind starts at the end of January and includes a VIP weekend in Hawaii. This 6-month program is for alcohol-free entrepreneurs who want to take their business from a hustle to a movement, grow their impact and income, and step into their brilliance as an industry thought leader. Spots are limited. Apply now.  If you know you're meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), be sure to get on the waitlist for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free empowerment coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner when applications open. Check out Euphoric the Club, the premier club for successful women who don't drink (and the women who are becoming them) where you can get access to all my alcohol-free programs and methodology, coaching, and trainings for only $62.  Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.  Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Family Office Podcast:  Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P
Why Billionaires Don't Coast: Positioning, Focus & Niche Strategy for Serious Capital Raisers

Family Office Podcast: Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P

Play Episode Listen Later Dec 17, 2025 10:28


Send us a textIn this live investor event session, Richard C. Wilson breaks down what truly separates billionaires and centimillionaires from “normal” successful people, and why most founders, fund managers, and advisors unintentionally take their foot off the gas once they hit a few million.Richard shares insights from dinners with heads of an $8B+ family office, and then dives deep into one of the most overlooked force multipliers in capital raising: positioning. He explains why the founder of Paychex refuses to invest in any company that isn't branded to win, and how a simple rebrand at $8B AUM helped one wealth advisor grow past $25B+ in assets.You'll learn:Why top families keep pushing while others coast at $5–10MHow a crystal-clear niche and brand name can make your firm “preeminent” in your spaceThe Jim Collins hedgehog concept applied to capital raisers (passion, profit, and DNA)How to choose a 7% niche that captures 70% of the profitsWhy generic names like “XYZ Capital” quietly kill replies, deal flow, and investor trustHow to send investor emails that deliver real value first (checklists, DDQ templates, tools) instead of “Can I pitch you my deal?”Richard also shares real before/after examples of rebrands that moved firms from confusing and forgettable to institutional-grade and obvious at a glance, plus how his own YouTube positioning has led to cold inbound from founders doing tens of millions in revenue.

Content Amplified
How Do Insights Sharpen Your Positioning?

Content Amplified

Play Episode Listen Later Dec 17, 2025 18:03


Learn how to sharpen positioning with real customer feedback.In this episode we interview Bernie Goldenberg, Fractional PMM Leader, on how customer insight shapes positioning that actually lands.What you'll learn in this episode:Where to find the highest signal customer feedback across sales, support, and successHow to turn scattered insight into a clear voice of customer narrativeWhen and how to use AI to organize feedback without losing nuanceHow to validate messaging through conversations, not guessworkThe single question that reveals what customers truly care aboutText us what you think about this episode!

Venture Everywhere
Follow the Fiber with Flume: Prashanth Vijay with Scott Hartley

Venture Everywhere

Play Episode Listen Later Dec 16, 2025 32:05


In episode 100 of Venture Everywhere, Scott Hartley, co-founder and managing partner at Everywhere Ventures, talks with Prashanth Vijay, co-founder and CEO of Flume, a New York-based internet service provider revolutionizing last-mile fiber connectivity across urban America. Prashanth shares his journey from nuclear engineering and traditional telecom to recognizing a massive infrastructure gap where many households still rely on outdated coaxial cable from 25 years ago. He discusses how Flume is leveraging unused dark fiber assets to bridge the digital divide and bring modern internet infrastructure to underserved communities across the country.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​In this episode, you will hear:Leveraging unused dark fiber to deliver modern internet without costly overbuilding.Bridging the digital divide where 85% of U.S. homes still lack fiber connectivity.Building intelligent network operations for the explosion of connected home devices.Securing government contracts to deploy fiber in underserved urban areas.Positioning as infrastructure for AI, robotics, and autonomous vehicle bandwidth demands.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Learn more about Prashanth Vijay | FlumeLinkedIn: https://www.linkedin.com/in/prashanthvijay Website: https://www.flumeinternet.com/ Learn more about Scott Hartley | Everywhere VenturesLinkedin: https://www.linkedin.com/in/scotthartley Website: https://everywhere.vc

TD Ameritrade Network
Katie Hubbard Explains LEN Earnings Positioning & 2026 Housing Outlook

TD Ameritrade Network

Play Episode Listen Later Dec 16, 2025 5:32


Katie Hubbard believes Lennar (LEN) will beat earnings and remains strong due to its land positioning. She adds that the company has pricing power as it builds smaller, more affordable homes. As for 2026, Katie expects pressure in housing starts permits and starts along with mortgage rates. She highlights her favorable path ahead for the housing market into the new year. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

The Real Women Real Business Podcast
The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq

The Real Women Real Business Podcast

Play Episode Listen Later Dec 16, 2025 40:06 Transcription Available


In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they've grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.Listeners will hear RuthAnn's refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.This is an episode worth sharing with any entrepreneur ready for their next evolution. Timestamps:(00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn't the issue.(08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.(18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.(29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.(44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall RuthAnn Rafiq:Learn more about RuthAnn: https://www.rartspace.com/aboutFollow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=enFollow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/Get Your 3 Site Success Audits: https://www.rartspace.com/audit About RuthAnn Rafiq:RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.

High Ticket Coaches
#393: How to Create Magnetic Positioning to Attract High Ticket Clients

High Ticket Coaches

Play Episode Listen Later Dec 16, 2025 8:43


Freebie 45 types of coaching Nurses can do for more freedom & fulfillment- https://www.heathercolledge.com/45-typesFIND US ONLINE: ►Website: https://www.heathercolledge.com/academy►Join our Facebook community: https://www.facebook.com/share/g/1FHuh9bJEV/►YouTube  www.youtube.com/@heathercolledgeClick the link to book a call about our ELITE Nurse to Coach Academy® https://form.typeform.com/to/RWxug5U5?typeform-source=2g9p4c4p08i.typeform.comRate, Review & FollowIf you love the show, please consider leaving a rating & review. This helps us support more Nurses & Coaches growing their businesses! Tap to rate with five stars and let us know what you loved most about the episode! Then, if you haven't done so already, follow the podcast for more!Disclaimer: Results mentioned may not be typical. Income mentioned is gross revenue. ELITE Nurse to Coach Academy® makes no guarantees related to income, success, increased revenue or projected sales. Results and income may differ from Client to Client and from what ELITE Nurse to Coach Academy® may experience. ELITE Nurse to Coach Academy® is not responsible for the earnings, success or failure of our Clients' businesses, the increase or decrease in finances or income level, or any other result of any kind that a Client may have as a result of engaging in our Program. Each Client is solely responsible for their own results. Clients in interviews have not been compensated and there is no conflict of interest.Support the show

The Master Your Business Podcast
155. Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)

The Master Your Business Podcast

Play Episode Listen Later Dec 16, 2025 10:33 Transcription Available


Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)Think you're different? You're not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer's brain. You'll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it's time to prove you're different because you've built it that way.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioningWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin's Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Millionaire University
Reclaim Your Time with AI: How Business Owners Are Freeing Up Hours Each Week | Corey Ganim

Millionaire University

Play Episode Listen Later Dec 15, 2025 40:25


#717 Corey Ganim is back with a brand-new mission: helping small business owners reclaim their time through AI! In this episode hosted by Brien Gearin, Corey shares why he walked away from a wildly successful Amazon and e-commerce career to launch Return My Time — a company dedicated to identifying operational bottlenecks and prescribing simple, low-cost AI tools that create immediate wins. He and Brien dive into how his workflow-intelligence framework works, real client examples (including a realtor who saved hundreds per listing overnight), the psychology behind AI adoption, and how even non-technical business owners can leverage automation to free up hours each week. If you've ever wondered where to start with AI — or how to use it to simplify your business — this conversation breaks it down in a practical, approachable way! What we discuss with Corey: + Corey's shift from e-commerce to AI + Origin story of Return My Time + Workflow Intelligence: audit → optimize → automate + Real example: realtor saves hundreds per listing + Using deep interviews to uncover hidden bottlenecks + Why small business owners resist AI adoption + AI tools vs. broken processes + Positioning in the “workflow intelligence” category + Community and in-person workshop plans + The future of AI support for small businesses Thank you, Corey! Check out Return My Time at ReturnMyTime.com. Take the 2-Minute AI Check-In. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

ETF Spotlight
Positioning for 2026: Market Outlook and ETF Strategies

ETF Spotlight

Play Episode Listen Later Dec 15, 2025 26:27


We discuss the best investing strategies for 2026. (1:10) - Will The Stock Market Continue To Rally In 2026? (4:55) - What Risks Should Investors Be Aware of Going Forward? (8:05) - Are We Currently In An AI Bubble? (11:00) - Will The 2025 Top Market Performers Continue Through 2026? (15:20) - What Themes And Investing Strategies Should Investors Be Watching? (19:40) - Breaking Down Current ETF Flows (22:30) - Episode Roundup: XLC, SPYG, XLU, UTES, SPEM, IEMG, GLDM, IAUM Podcast@Zacks.com

Global Medical Device Podcast powered by Greenlight Guru
#437: MedTech Talent Reset: AI, Skills, and the Hidden Job Market

Global Medical Device Podcast powered by Greenlight Guru

Play Episode Listen Later Dec 15, 2025 43:08


The MedTech talent landscape has undergone a significant "reset" in the two years since Elena Kyria, founder and CEO of Elemed, last joined the podcast. Driven by factors like the rise of AI, economic volatility, and post-pandemic shifts, the dynamic has swung from a "war for talent" (many jobs, few candidates) to a market flooded with applicants, often overwhelming internal recruitment teams. This shift, exacerbated by simple application processes like LinkedIn's Easy Apply, makes it challenging for good candidates to cut through the noise and for companies to manage high application volumes.To thrive in this new environment, MedTech professionals, particularly those in Quality Assurance (QA) and Regulatory Affairs (RA), must expand their focus beyond technical competence. Elena stresses the growing importance of transverse skills (the essential human skills like communication, negotiation, and leadership) and, critically, AI literacy. With the pressure on companies to "do more with less," AI is creating an environment where smaller, highly productive teams are favored. This doesn't mean roles will disappear, but professionals must embrace technology to eliminate tedious tasks and focus on high-value, strategic work.Navigating the job market now requires a more intentional and proactive approach, especially to access the hidden job market where the best unadvertised roles reside. Tactics include direct networking with hiring managers and active professional branding. Furthermore, the global regulatory environment's fragmentation—especially between the US (FDA) and EU (MDR/IVDR)—is impacting how companies build their teams, favoring remote work and strategic location choices that factor in the local talent pool and employment laws.Key Timestamps1:50 - The MedTech Talent Shift: From "War for Talent" to a "Reset"4:45 - The impact of high volume and "easy apply" on candidate experience6:15 - Immediate disqualification criteria and "gaming" the application system7:35 - Strategies for accessing the hidden job market (networking and strategy)9:20 - The controversial impact of AI on QA/RA roles and the need for efficiency11:30 - Future-proofing your career: Why leaders and junior professionals must embrace AI13:55 - Understanding transverse skills (soft skills) and business acumen15:40 - The QA/RA role in the age of AI: Focusing on the 30% of high-value expertise17:00 - Tactics for achieving AI literacy: Small wins, experimentation, and habit stacking19:45 - Why the "hidden job market" exists (confidentiality, exclusivity, and pipeline)21:30 - Positioning yourself externally: The power of active contribution on LinkedIn23:45 - The importance of speaking at industry events (e.g., RAPS) to build credibility24:55 - Strategic advice for founders building remote, global teams26:15 - The impact of US vs. EU regulatory fragmentation on talent selectionQuotes“It's not going to be enough to just be good at your job. You're going to need to have a little bit more understanding of how to position yourself, how to brand yourself, how building skills outside of just your technical competency [is important].” - Elena Kyria“This is a massive opportunity... to step up and get started... you can use the technology but then you're focused on strategy, relationships, [and] the human side of it versus the people that are still very manual.” - Elena KyriaTakeawaysPrioritize AI Literacy: MedTech professionals must proactively experiment with AI tools (like note-takers and regulatory intelligence systems) to automate up to 70% of tedious tasks. Waiting for...

CIO Weekly Investment Outlook
Positioning for the New Year

CIO Weekly Investment Outlook

Play Episode Listen Later Dec 15, 2025 9:26


In our final episode of 2025, Christian Nolting, the Private Bank's Global Chief Investment Officer, sounds an optimistic note for markets in the New Year. “We've now seen three very good years” in markets, Christian says. “I think in ‘26, there might be some more volatility coming up. But overall, I would say the macroeconomic backdrop is a positive one.”The Federal Reserve just delivered a rate cut, and the market is expecting more in 2026, Christian says. But in the week ahead, markets will be alert to the delayed US jobs data. The official numbers “will be very important for the US because there was some weakness in the labour market.”For more investing insights, please visit wealth.db.com.In Europe, Middle East and Africa as well as in Asia Pacific this material is considered marketing material, but this is not the case in the U.S. No assurance can be given that any forecast or target can be achieved. Forecasts are based on assumptions, estimates, opinions and hypothetical models which may prove to be incorrect. Past performance is not indicative of future returns.Performance refers to a nominal value based on price gains/losses and does not take into account inflation. Inflation will have a negative impact on the purchasing power of this nominal monetary value. Depending on the current level of inflation, this may lead to a real loss in value, even if the nominal performance of the investment is positive. Investments come with risk. The value of an investment can fall as well as rise and you might not get back the amount originally invested at any point in time. Your capital may be at risk.The services described in this podcast are provided by Deutsche Bank AG or by its subsidiaries and/or affiliates in accordance with appropriate local legislation and regulation. Deutsche Bank AG is subject to comprehensive supervision by the European Central Bank (“ECB”), by Germany's Federal Financial Supervisory Authority (BaFin) and by Germany's central bank (“Deutsche Bundesbank”). Brokerage services in the United States are offered through Deutsche Bank Securities Inc., a broker-dealer and registered investment adviser, which conducts investment banking and securities activities in the United States.Deutsche Bank Securities Inc. is a member of FINRA, NYSE and SIPC. Lending and banking services in the United States are offered through Deutsche Bank Trust Company Americas, member FDIC, and other members of the Deutsche Bank Group.The products, services, information and/or materials referred to within this podcast may not be available for residents of certain jurisdictions. © 2025 Deutsche Bank AG and/or its subsidiaries. All rights reserved. This podcast may not be used, reproduced, copied or modified without the written consent of Deutsche Bank AG. 030620 030121

49ers Talk with Matt Maiocco and Laura Britt
Kyle Shanahan, Greg Papa break down 49ers-Titans with NFC playoff positioning up for grabs

49ers Talk with Matt Maiocco and Laura Britt

Play Episode Listen Later Dec 13, 2025 48:38


Kyle Shanahan joins "49ers Talk" co-host Matt Maiocco to discuss the challenges and benefits San Francisco faces down the final stretch of the season. Matt asks Kyle how QB Brock Purdy can finish the season strong, evaluates wideout Ricky Pearsall's usage, and how the idea of meaningful December football can motivate his team. Greg Papa also joins Matt on this episode to break down how a young Tennessee Titans team with little to lose can present a dangerous obstacle for the 49ers. Papa points out where the 49ers need to fortify their resources on defense and if this is the game Pearsall can return to his early-season production--(2:00) Matt breaks down current NFC playoff picture(6:00) Kyle Shanahan on the benefits of having a late bye week(9:00) What are the main challenges coming out of a bye week for a team(11:00) Shanahan on how Brock Purdy can finish the regular season strong(12:00) Shanahan on how he evaluates Ricky Pearsall's usage since returning from injury(19:00) Shanahan excited about final four games, everything 49ers have worked for means meaningful football now(20:00) Breaking down Week 15 matchup vs. Titans with Greg Papa(21:00) How will 49ers' interior o-line, specifically Spencer Burford, match-up with Titans' tough d-line(24:00) 49ers found success on pressuring QB vs. Browns, can they replicate that performance vs. Titans?(27:00) 49ers' interior d-line is young and beefy, plus safeties have been active, makes them effective in red-zone as defense(28:00) Addressing the 49ers' linebacker core - Bethune likely out, Kendricks involvement (29:00) Talking NFC playoff positioning(30:00) Can Ricky Pearsall breakout vs.Titans? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Capital Table
The Independent Sponsor Edge - Positioning for Competitive Advantage - Pt. 2

The Capital Table

Play Episode Listen Later Dec 12, 2025 21:47


In part two of The Independent Sponsor Edge – Positioning for Competitive Advantage, host, Steve Brady, Market Leader of Transaction Advisory at Withum, is once again joined by Drew Brantley, Managing Director at Frisch Capital Partners, and Paul Marino, Partner at Sadis & Goldberg LLP, to discuss structuring and raising capital for successful deals.

Ekosiisen
NDC is Positioning John Mahama For A Third Term - Justin Kodua

Ekosiisen

Play Episode Listen Later Dec 11, 2025 235:27


“The NDC is testing the waters for John Mahama's third term, which is why they changed the Chief Justice, and I am fully aware of this.” - Justin Frimpong Kodua, NPP General Secretary

Investing Experts
Nvidia and the H200 landscape; Broadcom's strategic positioning

Investing Experts

Play Episode Listen Later Dec 10, 2025 22:42


How investors should think about Trump approving Nvidia's H200 GPUs to China according to Tech Contrarians (0:30). Broadcom earnings (9:10). Apple and the memory supercycle (14:40). Amazon, Google, OpenAI, and momentum around AI names (19:00).Show Notes:Nvidia, AMD, Intel rise as Trump approves sale of H200 chips to China, asks for 25% cutDon't Fear AI Bubble, There Will Be WinnersAI Spending Surge, Contrarian Take On Tech StocksEpisode TranscriptsFor full access to analyst ratings, stock and ETF quant scores, and dividend grades, subscribe to Seeking Alpha Premium at seekingalpha.com/subscriptions

Ditching Hourly
Alex M H Smith - Understanding Value

Ditching Hourly

Play Episode Listen Later Dec 9, 2025 55:03


Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.Chapters(00:00) - Introduction and Welcome (00:11) - Guest Introduction: Alex Smith (01:30) - Understanding Business Strategy (02:02) - The Misunderstood Concept of Value (04:15) - Creating Value in Business (07:55) - Innovating Beyond Traditional Value (13:01) - Practical Examples and Market Research (18:14) - Unique Value Proposition (29:23) - Understanding Differentiation in Business (29:56) - The Importance of Unique Positioning (30:36) - Consulting Strategies and Unique Differences (31:32) - Examples of Effective Differentiation (33:23) - The Role of Specialization in Strategy (38:30) - Embracing Weaknesses for Strategic Advantage (40:53) - Balancing Specialization and Market Reach (41:51) - The Pitfalls of Over-Niching (48:28) - Rooting in Recognizable Categories (53:20) - Conclusion and Resources Guest LinksAlex's free resources » https://basicarts.org/welcome/Alex's book » https://basicarts.org/book/Alex's mailing list » https://basicarts.org/articles/Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Soulpreneur Scaling Stories
105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)

Soulpreneur Scaling Stories

Play Episode Listen Later Dec 8, 2025 19:40


Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.Key Points Covered:✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)

Christ Memorial Temple
Spiritual Positioning

Christ Memorial Temple

Play Episode Listen Later Dec 7, 2025 44:00


Pastor Eddie Robinson III, Sunday, December 7, 2025

What Next?
Brand De-Positioning and the Art of Competitive Advantage

What Next?

Play Episode Listen Later Dec 6, 2025 43:01


Todd Irwin, founder and Chief Strategy Officer at Fazer on de-positioning, a strategic approach to outperform competitors by solving hero customer pain points better than anyone else. The musician and artist turned brand strategist who has advised Fortune 500 companies, SMEs and startups for three decades, argues for a shift in thinking from differentiation to problem solving, and simply being better. An expert in delivering competitive brand strategies to visionary leaders seeking growth, he argues that creativity is downstream of positioning, and solving problems reminds us that when people grow, brands grow, and when companies grow, we all grow. 

Book Marketing Tips and Author Success Podcast
Stop Guessing, Start Selling: Positioning Your Book for Real Traction

Book Marketing Tips and Author Success Podcast

Play Episode Listen Later Dec 5, 2025 41:40 Transcription Available


Tired of shouting into the void with a book you believe in? We unpack a simple, proven path to clarity that makes every marketing move easier and cheaper: find your shelf, define your reader, and deliver the payoff your genre promises. Penny Sansevieri and Amy Cornell pull back the curtain on what actually drives sales velocity for authors—clear positioning, focused targeting, and small, high-impact pivots that align your book with how readers shop.We start by grounding your work with “shelf neighbors,” those three to five titles your ideal readers already love. From there, we build a one-sentence reader statement that communicates value at a glance and respects genre expectations. You'll hear how a smart subgenre pivot turned a stalled romance into a winner, why “my book is for everyone” is the most expensive mistake in publishing, and how to turn your unique elements into crisp marketing hooks that get clicks, not shrugs.For nonfiction writers, we dig into articulating outcome-driven benefits that media and influencers can immediately pass on to their audiences. For fiction authors, we show how to pair familiarity with freshness—a recognizable promise with a distinct twist—using comps that do the heavy lifting on retail pages, ads, and pitches. Throughout, we emphasize that marketing can sharpen and amplify, but it can't invent a market where none exists. That's liberating: focus on fit first, then flourish with confident messaging, right-sized keywords, and cover cues that signal the right story to the right people.Ready to stop guessing and start gaining traction? Listen now, craft your one-sentence reader statement, and text us your top targeting question. If this episode helps you refocus your book's positioning, share it with an author friend, subscribe for more practical strategies, and leave a quick review so we can reach more writers who need it.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

write tired seo ratings positioning traction guessing start selling penny sansevieri podcast for writers podcast for authors
The Capital Table
The Independent Sponsor Edge - Positioning for Competitive Advantage - Pt. 1

The Capital Table

Play Episode Listen Later Dec 5, 2025 18:59


The Capital Table is excited to present part one of a two part series: The Independent Sponsor Edge – Positioning for Competitive Advantage. This series will feature our host, Steve Brady, Market Leader of Transaction Advisory at Withum, and guests, Drew Brantley, Managing Director at Frisch Capital Partners, and Paul Marino, Partner at Sadis & Goldberg LLP. In part one, Steve, Drew, and Paul discuss how independent sponsors are winning deals without committed capital, as well as strategies for growth and value creation.

DJ & PK
Full Show: BYU & Texas Tech Play for all the Marbles | Tim Brando Rips 'Corrupt' College Football Playoff | David Locke Talking Utah Jazz & Keyonte George's Leap | Will the Jazz Fret NBA Draft Positioning?

DJ & PK

Play Episode Listen Later Dec 5, 2025 178:15


The entirety of DJ & PK for December 5, 2025: HOUR ONE Utah Jazz game recap Aaron Roderick, BYU football Berry Tramel, Tulsa World HOUR TWO What is Trending: NFL, BYU, CFB, Utah Jazz, NBA, CBB, Utah Mammoth Hot Takes or Toast: BYU and Texas Tech in Big 12 title game Are Utah Jazz going to worry about draft position? HOUR THREE Big 12 Title Game the biggest in BYU history? David Locke, SEG Media NFL Locks of the Week HOUR FOUR What will happen with the local college football scene Tim Brando, Fox Sports Broadcaster Feedback of the Day

unbillable hours - a podcast about better professional services marketing
C2E22 - Consultancy positioning in the AI era

unbillable hours - a podcast about better professional services marketing

Play Episode Listen Later Dec 5, 2025 33:17


Nah ... AI isn't going to kill consulting. But it'll certainly change the sector ... especially by influencing perceptions and expectations. So, how can firms prepare? Ash and Flo's workshop answers the question of how consultancies can counter clients 'dwindling "willingness to pay" while positioning to capture whatever value can be found in the new, much-heralded AI solutions for themselves. Credits Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota

The Six-Figure Photographer [Mindset + Wealth Identity Photography Podcast for Creative Entrepreneurs]
[8.] Possessing the Promise (Part 2): Positioning Yourself for the Level You're Praying For

The Six-Figure Photographer [Mindset + Wealth Identity Photography Podcast for Creative Entrepreneurs]

Play Episode Listen Later Dec 4, 2025 45:22


In this episode of Heiress, Skye Edmonds unpacks the real reason so many high-capacity Christian entrepreneurs feel stuck between who God says they are and the results they're actually experiencing. This is the conversation for the woman who knows she's called higher but feels the tension of living in the space between the promise and the evidence.If you've been praying for breakthrough, feeling the pressure of the next level, or wondering why your capacity hasn't caught up to your calling, this episode reveals the hidden dynamics shaping your identity, your nervous system, and your ability to hold the very thing you've been asking God for. ------------------CONNECT WITH MEDownload the free Prayer for the Heiress and step into your authority as a daughter, a steward, and a Kingdom builder: https://generous-bird-13350.myflodesk.com/heiressprayerDM me on Instagram for 1:1 coaching or Identity Breakthrough Call: https://www.instagram.com/theheiresspodcast

The Unified Brand - Branding Podcast
Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores

The Unified Brand - Branding Podcast

Play Episode Listen Later Dec 4, 2025 38:56


How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:How to align your brand for retail successCommon mistakes founders make when scalingWhat buyers really want and how to say "no" strategicallyThe importance of brand consistency and core valuesTrends in TikTok live selling, retail media, and creator partnershipsPackaging that pops and converts on shelfHow to build a retail marketing launch calendarThis episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.Jane Merton, MBALinkedIn: https://www.linkedin.com/in/janemerton/Website (All Our Advisors): https://www.allouradvisors.com-----------------

Make It Reign
Positioning

Make It Reign

Play Episode Listen Later Dec 3, 2025 4:23


Gem Of the Day (G.O.D.) about standing firm in the faith when the enemy attacks

Unsupervised Learning
Ep 77: Anthropic's Dianne Na Penn on Opus 4.5, Rethinking Model Scaffolding & Safety as a Competitive Advantage

Unsupervised Learning

Play Episode Listen Later Dec 2, 2025 42:03


This episode features Dianne Na Penn, a senior product leader at Anthropic, discussing the launch of Claude Opus 4.5 and the evolution of frontier AI models. The conversation explores how Anthropic approaches model development—balancing ambitious capability roadmaps with user feedback, making strategic bets on areas like agentic coding and computer use while deliberately avoiding others like image generation. Dianne shares insights on the shifting nature of AI evaluation (moving beyond saturated benchmarks like SWE-bench toward more open-ended measures), the evolution of scaffolding from "training wheels" to intelligence amplifiers, and why she believes we're closer to transformative long-running AI than most people think. She also discusses Anthropic's distinctive culture of authenticity, the under appreciated benefits of model alignment for producing independent-thinking AI, and why the real bottleneck to AI agents isn't model capability anymore but product innovation. (0:00) Intro(0:57) Starting the Work on Opus 4.5(2:04) Model Capabilities and Surprises(5:59) Computer Use and Practical Applications(7:21) Pricing and Positioning(10:02) Customer Feedback and Early Access(16:44) The Reality of Enterprise Agents(18:47) Future of AI and Long-Running Intelligence(28:06) Anthropic's Culture and Decision Making(30:31) Key Decisions and Fun Moments(33:45) Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

The Money Advantage Podcast
Taxes and Wealth Creation: The Truth Most Families Never Hear

The Money Advantage Podcast

Play Episode Listen Later Dec 1, 2025 51:38


A few weeks ago our 14-year-old daughter ordered a $30 item online with her own hard-earned cash. She was proud of herself—until a notice popped up: the product was coming from overseas and a tariff of roughly $30 would be due at delivery. She looked at me, stunned. “Wait… I have to pay double to get it?” She paused, thought, and said, “I still want it.” https://www.youtube.com/live/gV_EvvpiXww That tiny moment shows a big reality: taxes aren't just something you deal with in April. They show up everywhere, often without warning, and every one of them is a leak in your wealth bucket. It's also a simple picture of why taxes and wealth creation are tied together in ways most families never see. The Real Link Between Taxes and Wealth CreationTaxes and wealth creation: Why taxes are the biggest wealth leakThe compounding cost of taxesTaxes and wealth creation: 95% of the tax code is about how not to pay taxes“Is this deductible?” vs “How do I make this deductible?”Taxes and wealth creation: Tax planning is not tax preparationTaxes and wealth creation: The SECURE Act and a silent inheritance taxThe 10-year inherited IRA ruleTaxes and wealth creation: Roth conversions as a legacy moveTaxes and wealth creation: Positioning money where compounding can keep workingReal estate incentivesCharitable givingWhole life insurance for tax-efficient legacyTaxes and wealth creation: Thinking past your lifetimeHere's the point: taxes and wealth creation rise and fall together.Book A Strategy CallFAQWhat is the connection between taxes and wealth creation?Why do taxes feel invisible to most families?What did the SECURE Act change for inherited retirement accounts?Are Roth conversions a good strategy for generational wealth?How does real estate help with tax-efficient wealth building?Why is tax planning different from tax preparation?How does whole life insurance fit into tax-efficient legacy planning? The Real Link Between Taxes and Wealth Creation This topic matters because taxes quietly take more from most families than any other expense. Not your mortgage. Not your lifestyle. Taxes. In this article we're going to pull taxes out of the “yearly chore” box and put them where they belong—in the center of your wealth plan. You'll see why taxes are such a drag on compounding, how the tax code rewards certain behaviors, what the SECURE Act changed for retirement accounts and heirs, and why Roth conversions and other strategies can protect wealth for your lifetime and beyond. The goal is simple: help you keep more dollars in your control so they can grow and bless your family for generations. Taxes and wealth creation: Why taxes are the biggest wealth leak Most people think about taxes as a single event: file your return, see if you owe or get a refund, and move on. But Bruce made a point that changes everything: we pay taxes on almost every transaction. Federal and state income taxes are just the obvious ones. Add sales tax, gasoline taxes, property taxes, and the taxes baked into your phone and internet bill—and the true cost is enormous. Even when you don't see it, you pay it. And the dollars you lose to taxes don't just disappear today. You lose what those dollars could have become after decades of compounding. Once money leaves your control, the future of that money is gone forever. The compounding cost of taxes I love pictures, so here's one we used. Imagine your money as water in a five-gallon bucket. If there are leaks in the bottom, you don't arrive anywhere with a full bucket. Taxes are one of the biggest leaks. You can earn more and work harder, but if you don't seal the leaks, your progress is always slower than it should be. Think about the penny-doubling example. A penny doubled daily for 30 days becomes millions, but for the first week it still feels tiny. That's why people underestimate compounding. Taxes interrupt that curve. They pull dollars out before they ever reach the steep part of growth. Wealth isn't only about what you earn. It's about what you keep and control long enough for compounding to do its job. That's why taxes and wealth creation are inseparable. Taxes and wealth creation: 95% of the tax code is about how not to pay taxes Bruce shared something that shaped his whole view. A former IRS auditor once told him: only about 5% of the tax code explains how you pay taxes. The other 95% explains how you don't have to pay taxes. That surprised me at first, but it's true. Congress uses the tax code to steer behavior. If they want more housing, they reward people who provide housing. If they want investment in certain industries, they create incentives there. The incentives exist on purpose. If lawmakers didn't want people to use them, they wouldn't be written into law. “Is this deductible?” vs “How do I make this deductible?” Tax strategist Tom Wheelwright says the wrong question is, “Is this deductible?” The right question is, “How do I make this deductible?” Example: if you travel to evaluate real estate deals and your primary purpose is legitimate business, documented properly, the tax code may allow deductions. The key isn't being clever. The key is following the rules clearly. We never recommend gray areas. Good tax strategies are black-and-white and well documented. Taxes and wealth creation: Tax planning is not tax preparation The tax code is thousands of pages long and changes constantly. Many CPAs are overloaded with compliance work—paperwork, deadlines, filing logistics. So a lot of families get tax preparation, not tax planning. Preparation reports what happened and tells you what you owe. Planning helps you shape what you owe before the year ends. If you want to build wealth, you can't treat planning like an afterthought. You may need a professional whose mindset is: “My job is to help your family pay the least amount of tax legally possible.” Not because taxes are bad, but because every dollar saved is a dollar that can compound, be invested, or be given with purpose. Taxes and wealth creation: The SECURE Act and a silent inheritance tax If you have tax-deferred retirement accounts—401(k)s, IRAs, 403(b)s, SEP IRAs, deferred annuities—you need to understand what changed. Older rules required minimum distributions (RMDs) at age 70½. The SECURE Act pushed that age to 75. That sounds like a gift, but it has a catch: more years of growth means a larger account, which often leads to larger taxable withdrawals later. But the bigger change hits your heirs. The 10-year inherited IRA rule If a tax-deferred account passes to a spouse, they can keep deferring. If it passes to your kids or grandkids, most beneficiaries must empty the account within 10 years. Picture a 45-year-old inheriting a $1 million IRA. Under old stretch rules, they could take small withdrawals over a lifetime. Now many will take around 10% per year—about $100,000 annually—stacked on top of their working income, often in their highest-earning years. That pushes those inherited dollars into their top tax bracket. So the SECURE Act didn't remove taxes. It concentrated them. If you do nothing, your children may pay far more tax on your retirement savings than you ever expected. Taxes and wealth creation: Roth conversions as a legacy move This is where Roth conversions come in. We're not giving advice here—your personal facts matter—but the principle is powerful. A Roth conversion means paying tax on some tax-deferred dollars now so they move into a Roth account. Later withdrawals are tax-free. When the Roth passes to heirs, they still follow the 10-year rule, but distributions are generally income-tax-free. When we run numbers with families, we often find that paying some tax earlier can reduce the total tax bite over two lifetimes—yours and your kids'. For families who care about legacy, that's a big deal. Taxes and wealth creation: Positioning money where compounding can keep working Bruce listed several straightforward ways families can keep more dollars compounding without needing complex structures. Real estate incentives Real estate is a clear example of Congress rewarding behavior. The U.S. needs more housing, so the tax code offers depreciation and, in some cases, bonus depreciation for certain investments. Those deductions can offset taxable income and free up cash flow for more investment. The rules are specific, so strategy and documentation matter. Charitable giving If generosity is already part of your family culture, don't ignore how charitable strategies can lower taxes while letting you support what matters most. Whole life insurance for tax-efficient legacy This is a place where our work often connects the dots. Properly designed whole life insurance has a unique tax profile: cash value grows tax-deferred, you can access it through policy loans without triggering income tax, and the death benefit passes to heirs income-tax-free. We like to say that every tax dollar you save is another dollar you can reposition into assets that serve generations. Whole life often becomes a family gold reserve—liquid in your lifetime, leveraged at death, and protected from future tax surprises. Taxes and wealth creation: Thinking past your lifetime During the episode I shared a golf analogy. Your wealth plan is like a golf swing. Most people only focus on the backswing—everything that happens until you hit the ball. In life, that's “my lifetime.” But legacy is the follow-through. Where does the ball go after contact? What trajectory does your wealth take after you're gone? When you plan only for your life, you miss the biggest multiplier in tax planning: time across generations. When you plan with follow-through, you make different choices today—like paying some taxes sooner—because you see how that can protect your children from a heavier burden later.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Building a Brand in Healthcare's Most Competitive AI Market

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Play Episode Listen Later Dec 1, 2025 46:55


Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The B2B Playbook
#211: Our Simple 3 Step Demand Generation Plan for 2026

The B2B Playbook

Play Episode Listen Later Nov 30, 2025 47:22


Sex With Emily
Pelvic Positioning Changes Everything

Sex With Emily

Play Episode Listen Later Nov 28, 2025 34:02


Join the SmartSX Membership : https://sexwithemily.com/smartsx Access exclusive sex coaching, live expert sessions, community building, and tools to enhance your pleasure and relationships with Dr. Emily Morse. List & Other Sex With Emily Guides: https://sexwithemily.com/guides/ Explore pleasure, deepen connections, and enhance intimacy using these Sex With Emily downloadable guides. SHOP WITH EMILY!: https://bit.ly/3rNSNcZ (free shipping on orders over $99) Want more? Visit the Sex With Emily Website: https://sexwithemily.com/ Episode Description In this Sex with Emily episode, Dr. Emily takes live listener calls and answers the questions you're dying to ask but won't. A caller discovers she can only finish one very specific way—what's really happening in your pelvis when your legs are straight, and why changing this pattern might unlock entirely new pleasure. The masturbation habit that's secretly limiting your orgasms—and the exploration technique that expands your body's repertoire without any pressure to "fix" yourself. Why one couple finds anal more pleasurable than vaginal sex, what this reveals about nerve endings you didn't know you had, and the specialist who can actually help if penetration hurts. Plus, what happens when you stop chasing what you think should feel good and start discovering what actually does. Timestamps: 0:00 - Intro 1:57 - Orgasming with Straight Legs: Finding Positions That Work for Your Body 7:42 - Why Having One Way to Orgasm Is Completely Normal 8:38 - Dating After Loss: Navigating Chastity Play & Delayed Ejaculation 16:21 - Male Chastity Explained: Pleasure Beyond the Dominant Role 17:43 - Erotic Lactation: A Surprisingly Common Intimacy Practice 24:15 - When Anal Sex Feels Better Than Vaginal: Understanding Different Pleasure Pathways 27:40 - The Clitoris Extends Internally: Why Anal Orgasms Are Possible 29:37 - Dealing with Vaginal Pain: You Don't Have to Live with Discomfort

Dental Digest
Orthognathic Surgery IS Airway Surgery: Dr. Scott Bolding on Rethinking Skeletal Positioning

Dental Digest

Play Episode Listen Later Nov 28, 2025 30:41


Join Elevated GP: www.theelevatedgp.com Net32.com  Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram   Description: In this episode, Dr. Scott Bolding — leading oral and maxillofacial surgeon and airway reconstruction expert — dismantles the outdated belief that sleep apnea is primarily a soft-tissue problem. He explains why the bone dictates the obstruction, why skeletal repositioning is the true driver of airway patency, and how maxillary advancement, mandibular rotation, and hyoid biomechanics can radically transform patient physiology. You'll also hear how CBCT, DICE, and joint-first diagnostics reshape treatment planning for sleep apnea and complex cases. A must-listen for clinicians who want to move beyond superficial airway conversations and into evidence-based surgical frameworks.

Relationships & Revenue with John Hulen
Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)

Relationships & Revenue with John Hulen

Play Episode Listen Later Nov 28, 2025 30:49


Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1) John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father.  Listen to this episode to learn more: [00:00] - Intro [01:11] - A little talk about sports and celebrity news [05:04] - Kurt's bio and backstory [08:23] - How Kurt started in political campaigns and met his wife [09:58] - Starting his marketing business [10:43] - How politics made him see the role of values in business [14:03] - Who are Liberty Spenders? [16:30] - Liberty Spenders book [18:45] - How people now prefer brands that match their values [21:29] - Advice for business people [23:14] - Position your values authentically in your branding and messaging [26:40] - The Five Ps of conviction-driven marketing [27:09] - #1: People – Understand your potential customers [27:25] - #2: Positioning your values in your branding [27:41] - #3: Passionate Story that gets your audience invested [28:11] - #4: Proof – Test your story and strategies [28:48] - #5: Have a proper Product Rollout NOTABLE QUOTES: "Where is real innovation happening? Where is real life-changing, world-changing, spirit-filled work happening? … It is happening among entrepreneurs." "If we just got the right politicians elected, the world would be a better place." "It's so much better to be something to somebody, to have 10,000 raving fans, than to be everything to nobody." "This is happening whether you like it or not. People are researching you when they're choosing a product to buy." "In this market right now, differentiation is such a big challenge. If you invent a product and you put it up on Amazon, you're selling great. It won't be more than 30–60 days before somebody, some business, knocks off your product and they're selling it on the same platform. But when you can connect with people based on their convictions and values, you have such a more powerful connection, and they become customers who are intensely loyal." "Start by understanding the people, not just your potential customers, but who you are." USEFUL RESOURCES: https://www.prospergroupcorp.com/ https://libertyspenders.com/ https://www.kurtluidhardt.com/ https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all https://www.linkedin.com/in/kurtluidhardt/ https://www.instagram.com/kluidhardt/ https://www.facebook.com/ProsperGroup https://www.facebook.com/libertyspenders https://www.facebook.com/kurtluidhardt https://x.com/theprospergroup https://x.com/kurtluidhardt https://www.youtube.com/@Prospergroupcorp https://www.youtube.com/@luidhardts Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Forward Guidance
The AI Economy Is Leaving Labor Behind | Weekly Roundup

Forward Guidance

Play Episode Listen Later Nov 27, 2025 56:40


This week, we discuss the Fed's whiplash on December rate-cut expectations, why markets are being driven more by positioning and volatility than fundamentals, and how AI-led CapEx is masking weakness across the real economy. We also dig into the Beige Book's warnings on employment and AI-driven layoffs, the political pressure building into 2025, and Mike Green's viral case that the true cost of living is far higher than official statistics admit. Enjoy! — Follow Tyler: https://x.com/Tyler_Neville_ Follow Quinn: https://x.com/qthomp Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance __ Weekly Roundup Charts: https://drive.google.com/file/d/1DZ5AtLuZZxGT5hWw3jq2V-r_9jBgruEE/view?usp=sharing — Grayscale offers more than 30 different crypto investment products. Explore the full suite at grayscale.com. Invest in your share of the future. Investing involves risk and possible loss of principal. https://www.grayscale.com/?utm_source=blockworks&utm_medium=paid-other&utm_campaign=brand&utm_id=&utm_term=&utm_content=audio-forwardguidance — Timestamps: (00:00) Introduction (02:49) Rate Cut Odd Whipsaw (09:48) Grayscale Ad (10:27) Market Structure & Positioning (15:14) Debating the AI Race (23:59) Gameplan for Next Year (31:31) Grayscale Ad (32:18) 2026 Cuts & New Fed-Treasury Vision (38:34) Gold Miners & Trading Commodities (42:18) Oil & Energy Policy (46:22) Mike Green & the K-Shaped Economy (55:17) Final Thoughts — Disclaimer: Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed. #Macro #Investing #Markets #ForwardGuidance

The Manufacturing Marketer
Stop letting your positioning die in OneDrive | IMC Live

The Manufacturing Marketer

Play Episode Listen Later Nov 27, 2025


Most manufacturers don't have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76's Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manufacturing organizations — and how marketers can finally put their positioning to work. You'll learn how to spot alignment gaps, build a feedback loop with sales, and turn a dusty one-pager into messaging that actually drives better conversations, better leads and better results. Whether you're updating your homepage, refining your sales deck or trying to get your internal team on the same page, this conversation is packed with practical steps you can use immediately. We cover:

The Systems Made Simple™ Podcast
One Positioning Shift That Can Take Your Podcast Top 10 Overnight | Amy Castro

The Systems Made Simple™ Podcast

Play Episode Listen Later Nov 26, 2025 20:13


Amy Castro had already rebranded her podcast once, and her show still wasn't reaching the right people. So she made one simple shift in how she positioned her show that landed her a Top 10 chart debut in her category with hundreds of new downloads in a single day.In this episode, you'll hear how Amy uncovered the gap keeping her from new listeners, and how you can make the same change to start attracting people who are already searching for a podcast like yours. So if you're ready to stop talking to the same 100 people every week (as much as you love them!) —hit play and let's dive in.1:02 – Why Most Podcasts Struggle to Reach the Right Listeners5:11 – The Common Mistake That Makes Your Podcast Harder to Find10:46 – What Can Happen When Your Podcast Finally Matches What Listeners Are Looking For19:22 – How to Turn Podcast Launch Data Into a Weekly Listener Growth Plan Episode Links:Meet Amy: PetParentHotline.com Listen to Amy's Podcast | Pet Parent Hotline Other Episodes You'll Love:Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Matt Fanslow - Diagnosing the Aftermarket A to Z
Stop Searching, Start Becoming: The Right Shop Philosophy [E112]

Matt Fanslow - Diagnosing the Aftermarket A to Z

Play Episode Listen Later Nov 26, 2025 17:50


Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this episode, Matt takes a relationship quote and flips it into a perspective shift for shop owners, managers, and specialists: instead of obsessing over “finding the right” customers, employees, or employers, focus on becoming the right shop and the right person—over and over again. He explores how this mindset applies to attracting younger clients, building a place top technical and mechanical specialists want to work, and evolving with changes like EVs, culture, and work–life balance.Key Talking PointsThe quote that kicked it off: “Love isn't about fate and magic bracelets and destiny. It's about finding someone you can stand to be around for 10 minutes at a time,” and the idea that it's less about finding the one and more about becoming the right one again and again.Translating relationship advice into shop life:Stop fixating on “finding the right clients,” “the right shop,” “the right boss,” or “the right employee.”Shift the focus to becoming the right shop, manager, owner, or employee.Becoming the right shop for your current and future clients:Many shops are currently tailored to an older clientele (boomers) and have great rapport with them.Younger clients often care deeply about your why—your purpose, values, and what you stand for.Start projecting an image and message that resonates with the clients you'll need in the future, not just the ones you serve today.Becoming the right employer:Think about the types of technical specialists and mechanical specialists you'd love to attract.What are they after now, and what will they value most in the near future (purpose, time off, culture, tools, training, environment)?Make tangible changes in the shop that align with those values and make sure those changes are visible.Creative ways to “show, not tell” as an employer:Hosting training classes in your shop so other shops' staff and owners can see your facility.Letting others experience climate control, lighting, equipment, computers at every bay, etc.Letting your current team's honest feedback become a powerful, organic recruiting message.Culture vs. pure production:As shops hit their production targets more consistently, culture starts to matter more.High-output but toxic people can drag down the overall environment.Sometimes the right fit is someone who might produce a little less but makes the team function better and reduces animosity.What it means to be the right employee:Contributing to ethical profit and strong production.Being a good teammate who doesn't undermine the system.Helping with what the shop needs: clients, employees, reputation, and growth.Being able to demonstrate your value beyond hours billed—teamwork, leadership, culture.Evolving with technology and the market (EV example):Understanding your shop's stance on EVs and being able to discuss it intelligently.Looking at the local EV car park, investment needs, safety, and training.Positioning the shop to succeed ethically and profitably as the car parc changes.Seeing the shop as an ecosystem:Front of house, back of house, management, and employees as symbiotic systems.Shared goals: profit, stability, and long-term perpetuation of

Ditching Hourly
Dr. J.J. Peterson - Finding the Balance Between Badass and Softie

Ditching Hourly

Play Episode Listen Later Nov 25, 2025 53:38


Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage' :-)Chapters(00:00) - Introduction and Guest Welcome (00:17) - JJ Peterson's Current Ventures (01:11) - The Concept of 'Badass Softie' (03:26) - StoryBrand Framework Explained (06:20) - Empathy and Authority in Leadership (08:42) - Balancing Empathy and Authority in Coaching (12:38) - Personal Experiences and Coaching Styles (16:05) - Communicating Empathy and Authority Effectively (24:44) - Engaging Your Audience with Empathy and Authority (28:06) - Controlling the Narrative in Marketing (29:07) - Embracing Your Authentic Self as a Guide (31:41) - Overcoming Imposter Syndrome (40:52) - The Importance of Niching Down (47:35) - Leveraging AI in Professional Services (51:39) - Conclusion and Final Thoughts LinksJ.J.'s website » https://www.drjjpeterson.com/J.J.'s podcast » https://www.badasssoftie.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors
He Closes 20+ Deals a Month with Leads Most Investors Throw Away

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors

Play Episode Listen Later Nov 18, 2025 48:44


Most investors miss these deals—here's how Rich turns “trash leads” into big profits. Most wholesalers toss leads that don't fit the typical model. But Rich Wonders figured out how to close over 20 deals a month from the same “dead leads” most people ignore. In this episode, I dive deep into Rich's unique novation strategy, how he qualifies sellers, why small towns are goldmines, and what he does differently to make sellers love the process. If you're tired of chasing cold leads or spending more than you make on PPC, this convo will change the game. I'm all about helping you build a business of freedom and impact—and Rich is living proof it's possible when you simplify, systematize, and focus on what actually works. --------------------- Quotes from the Episode: "Simple scales, fancy fails. I've built everything around that." "We close 20 to 30 deals a month with leads most people throw away." "You don't have to remodel—just deliver the result on a silver platter." --------------------- References and Mentions: novationjv.com Novation King on Instagram & YouTube Brent Daniels / TTP PropStream Think and Grow Rich Outwitting the Devil The Screwtape Letters --------------------- Chapters: 00:00 – Intro: Turning Trash Leads into Deals 01:10 – Meet Rich Wonders + Why This Episode Matters 03:30 – The Power of Follow-Up: Over Half of Rich's Deals 06:00 – How Rich Closes 20–30 Deals a Month 08:45 – Rich's First Real Estate Flop + Lessons Learned 14:10 – From Selling Vacuums to Building a Real Estate Machine 18:20 – The Turning Point: Getting Back on Track 22:05 – Where Rich Gets His Leads (Hint: Other Wholesalers) 26:00 – What Makes a “Trash Lead” Profitable 28:45 – Small Towns = Big Opportunity 32:15 – Rich's 3-Phase Sales Strategy Explained 36:00 – What Sets His Novation Model Apart 40:20 – Lead Qualification: Who's a Fit for Novations? 43:40 – Comping & Making Offers (No Rehab Needed) 49:20 – Why His Model Is Built to Scale 54:00 – Red Flags: When Novations Might Not Work 57:20 – Silver Platter Strategy: Positioning with Sellers 1:01:15 – Seller Psychology & Frame Control Tips 1:05:40 – Real Sales Feedback: What His Team Gets Wrong 1:09:00 – Positioning vs. Chasing: Making Sellers Want You 1:13:30 – Fire Round: Book Recs, Advice, and What Drives Rich 1:20:15 – Final Thoughts + How to Partner with Rich --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.