Podcasts about Positioning

How To Use Framing in Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching investors, framing can be used to position the startup as a successful business. Framing is how you structure your message to shape how your audience perceives it. It can be used to generate credibility and overcome objections. Start with a problem statement and a compelling solution. Position the team as credible and trustworthy. Articulate the benefits of the solution throughout the pitch. Show how it aligns with the goals of the investor, which is to make a return. Contrast is a framing technique. Use it to show the difference between the current problem and the promised future of the solution. Start with what you want the audience to think and work back to the solution that creates that result. Positioning is another framing technique. Use it to place your startup as superior by showing the competitive advantage. Use framing in your fundraising pitch to investors.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

Curtis Sliwa, Republican running for Mayor of New York City, joins Sid live in-studio to discuss the unraveling of Eric Adams' political future, the shifting loyalties of Adams' supporters, and Andrew Cuomo's potential comeback. Sliwa argued that Adams failed as mayor, paving the way for challengers, while Cuomo remains inconsistent and evasive. He emphasized his own campaign momentum, fundraising success, and strong grassroots support across New York City, rejecting any suggestion that he should drop out. Positioning himself as the only true law-and-order candidate, Sliwa portrayed himself as the clear alternative to both Cuomo and Zohran Mamdani. Learn more about your ad choices. Visit megaphone.fm/adchoices

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the rest of the book, Chapters 7 through 13. And that makes today Part 2. Here's what you need to know: The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military strategy. The Art of War reaches far beyond military warfare, however. Business overachievers like Elon Musk and Mark Benioff, founder of salesforce, are among many who have praised this book. That's because the principles in this book are universal and very powerful in any situation where you're in a struggle–and getting people to buy from the written word certainly counts as a struggle. Today you'll see exactly how Sun Tzu's principles, when applied to copy, can help you sharpen your copy, position your offers better, and persuade prospects more naturally. I've gotta tell you, I was surprised when I was preparing this how easily his principles can be applied to copy. Now, there's a reason The Art of War has lasted for more than two thousand years. It's not just because people like reading about swords and spears. It's because the way Sun Tzu thought about winning applies anywhere there's competition — whether it's two armies on a field, two companies in a market… or you, sitting at a keyboard, trying to out-sell the other guy. When you're writing copy, you're not just “putting words together.” You're maneuvering. Positioning. Adapting. Watching for the right moment to strike. If you've ever had a great piece of copy flop… or a headline you loved get ignored… or a competitor suddenly steal your customers… …you've felt the same frustration a general feels when the plan falls apart halfway through the battle. Sun Tzu didn't leave that to chance. He studied how to win before the fight began — and how to keep control until the very last move. Today, we're going to tap into the last seven chapters of his book. These are the chapters about keeping your opponent guessing… matching your tactics to the exact ground you're on… knowing when to press hard and when to pull back… and gathering the kind of intelligence that lets you win before the other side knows what happened. Download.

Our strategy gurus never shy away from controversy. In this episode, Mark and Lorraine dive into 2025's biggest advertising controversy – the Sydney Sweeney American Eagle Jeans/Genes campaign! See how the positioning duo impartially shares their thoughts on the campaign and why the stock soared, the jeans flew off the shelf, and how American Eagle may once again be relevant to a new generation.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Why do top performers, respected leaders, and trusted professionals all share one trait?  They're never just on time—they're early. In this episode, we unpack the hidden power of arriving ten minutes early to meetings, interviews, and events. Discover how this simple habit builds trust, reduces stress, sharpens your focus, and opens the door to stronger relationships. You'll learn practical strategies to plan ahead, avoid common time traps, and use those precious minutes to set intentions, gather your thoughts, and magnetise the outcomes you want.  Respecting time—yours and others'—is more than politeness; it's a game-changing advantage. Song: Ten Minutes Early (Is On Time) [Verse 1] Plan for the traffic, plan for the rain, Give yourself space, avoid the strain. Take a breath, gather your thoughts, Win the meeting before it starts. Shake a hand, share a smile, Build rapport, it's worth the while. Respect their time, respect your fate, Remember this rule—don't arrive late. [Chorus] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Verse 2] Start with the end in mind, write it down, What do you seek when you come around? Outcomes magnetised, clear and bright, Walking in ready, your aim in sight. Confidence grows when you're prepared, Opportunities show you cared. Lost time is gone, can't recreate, That's why the wise never arrive late. [Chorus] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Bridge] “Punctuality's the soul of business,” they say, Shakespeare warned, “better hours too soon than a minute too late.” Benjamin Franklin said, “Lost time's never found again,” So honour each moment, it will pay dividends. [Chorus – repeat, with energy] Ten minutes early is on time, On time is late, don't cross that line. Better to breathe, prepare your mind, Than rush in stressed, and fall behind. Ten minutes early, make it a trait, On time is late… on time is late. [Outro] Respect their time, respect your fate, Ten minutes early… on time is late.

Gold and silver have broken out to new cycle highs after a 5-month consolidation. Craig Hemke, founder and editor of the TF Metals Report, joins me to map the pattern driving the move, where it could go next, and how equity inflows and central-bank dynamics are reshaping the precious metals landscape. Key Topics Breakout mechanics & roadmap: Four repeated cycles over the last ~2 years … 3–4 months of sideways consolidation followed by 15-20% surges. With the latest breakout confirmed in late August, Craig outlines upside scenarios into Q4. Miners vs. metals: Why strong metal prices plus widening margins can still mean more catch-up ahead for producers and developers; how valuation frameworks (P/E, price/book) may evolve if capital rotates into the sector. ETF flows & breadth: Rising inflows into GDX/GDXJ as broad participation improves across large caps and juniors; how equity strength and metal strength reinforce each other. Macro drivers: Slowing U.S. data, rate-cut expectations into the upcoming Fed meeting, and the prospect of yield-curve management; how global de-dollarization and central-bank buying since 2022 continue to underpin gold demand. Then vs. now: Lessons from the 2009–2011 bull market compared to today's debt math, policy backdrop, and global currency dynamics. Positioning mindset: Why “buy-the-dip” may persist in a structurally supportive backdrop, and what traders should watch as liquidity returns post-summer. Click here to visit Craig's website - TF Metals Report   For more market commentary & interview summaries, subscribe to our Substacks: The KE Report: https://kereport.substack.com/ Shad's resource market commentary: https://excelsiorprosperity.substack.com/   Investment disclaimer: This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests may own shares in companies mentioned.

Too often we fight and jockey for position and favor with men - an exhausting and often fruitless endeavor. In this power-packed message, Daniel teaches us to exchange our fight for position with a fight for God's presence and watch the lives of both those around us and our own lives transform.

Welcome to the Christian Ministries Church Podcast! We hope that the Lord uses us at this moment to speak to your heart. We love you all and hope you enjoy this sermon! To help further our ministry, you can support our church at https://cmchurch.com/give

Does today's bleak jobs report seal the deal for a September rate cut and how should you position around it? We discuss with Bank of America's Savita Subramanian, Invesco's Brian Levitt and NB Private Wealth's Shannon Saccocia. Plus, we break down the big bounce in Broadcom with star analyst Stacy Rasgon and shareholder Bill Baruch. And we drill down on the drop in Lululemon with analyst Brian Nagel. 

Connect with Onramp // Jackson Mikalic on X // Chris Kuiper on X // Fidelity Digital AssetsScarce Assets: a biweekly podcast presented by Onramp which delves into the emergent role of bitcoin in finance professionals' strategies and outlooks. Hosted by Jackson Mikalic, Scarce Assets provides invaluable insights for wealth managers aiming to outperform their peers in the decades ahead. Finance professionals everywhere know about stocks and bonds, but the macroeconomic outlook requires that serious investors pay close attention to another category: Scarce Assets.00:00 - Intro to Chris Kuiper & Onramp Institutional05:27 - ETF era takeaways: record flows & advisor demand11:17 - Ancient bitcoin supply selling into strength14:12 - RIAs wake up: education & compliance hurdles17:19 - Positioning bitcoin: non-sovereign monetary asset23:27 - Bonds are impaired: rethinking the 60/4029:28 - Institutional inertia: committees & career risk37:25 - Structures over spot: custody & risk shifting48:37 - Macro drivers: liquidity, stagflation, & expectations55:57 - Volatility that pays: upside skew, gold baton01:02:05 - Bitcoin's bucket: risk-off vs risk-on; crypto baskets01:07:14 - Outro & disclaimerPlease subscribe to Onramp Media channels and sign up for weekly Research & Analysis to get access to the best content in the ecosystem weekly.

All about positioning. Podcast co-host Brendon has been doing a lot of work on positioning and how it's handled at Gorilla over the past couple of months, and co-host Nihal has some questions.

Steven Dickens says this earnings season for HP Enterprise (HPE), paired with its acquisition of Juniper Networks, created a "career defining" moment for the company's CEO. He also discusses how the company is getting a boost from Nvidia (NVDA). David Nicholson adds that HP Enterprise can serve as an ROI play for businesses looking to advance their A.I. opportunities. He believes HPE will see further growth if it "doubles down" on partnerships with similar companies like Intel (INTC) or Broadcom (AVGO).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In this episode of Lead-Lag Live, I sit down with David Busch, CFA and Co-Chief Investment Officer at Trajan Wealth, to cut through the noise after Powell's Jackson Hole speech and the latest inflation data.With CPI softening, PPI still hot, and Fed policy hanging in the balance, David explains how investors should think about rates, risk, and portfolio allocation as volatility looms into the fall.In this episode:– How Powell's “data dependent” tone shapes the Fed's path– Why CPI vs PPI is creating mixed signals for inflation– The growth vs value dilemma in equity positioning– Credit and consumer data showing cracks beneath the surface– Why bonds offer a rare generational opportunity todayLead-Lag Live brings you inside conversations with the financial thinkers who shape markets. Subscribe for interviews that go deeper than the noise.#LeadLagLive #Fed #Inflation #Rates #Markets #BondsStart your adventure with TableTalk Friday: A D&D Podcast at the link below or wherever you get your podcasts!Youtube: https://youtube.com/playlist?list=PLgB6B-mAeWlPM9KzGJ2O4cU0-m5lO0lkr&si=W_-jLsiREjyAIgEsSpotify: https://open.spotify.com/show/75YJ921WGQqUtwxRT71UQB?si=4R6kaAYOTtO2V Support the show

Today's Practice: Positioning Yourself as the Go-to Real Estate Agent of the NeighborhoodAre you ready to become the go-to real estate expert in your neighborhood? In this episode, we dive into practical ways to introduce yourself, build genuine relationships, and stay top-of-mind with residents in your farm area.Scenario You're connecting with homeowners in your community—not to pitch, but to build rapport and let them know you're a friendly, knowledgeable resource for all things real estate.Intention Learn how to establish trust, gather what matters most to your neighbors, and plant seeds for future business. It's about becoming the face people remember when real estate questions or opportunities arise.Why Practice Matters Repetition is the key to confidence. By practicing these conversations, you'll strengthen your consistency and grow your influence as the neighborhood expert. That's what TALK52 is all about: Confidence. Consistency. Closings.Listener Question What's your favorite way to introduce yourself to neighbors or become known as the local real estate resource? Share your tips with us in the comments!Want more dialogues and community? Create your free TALK52 account to practice, set goals, and connect with other agents. All features—including dialogues and planning tools—are free right now.Real Estate LicenseGet a real estate license near me.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Hast Du Dich schon einmal gefragt, wie Dein Leben aussehen würde, wenn Du die Welt nicht nur durch Deine eigenen Augen siehst – sondern auch durch die Deines Gegenübers?In dieser Episode des NLP Lernen Podcasts erklärt Dr. Mario Grabner – Psychotherapeut, Kommunikations-Experte und Gründer von myNLP.at das Sprachmuster Second Positioning.

Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes (1:00). Buying the dips, market positioning (9:25). Treasury rates and watching institutional investors' allocations (11:30). Looking differently at Microsoft and Amazon, preparing for a bear market (17:50). Software, hardware, and AI stock selection (22:10). Yield curve steepening (28:00).Show Notes:High Conviction Ideas With Next Gen InvestorsEpisode transcriptsFor full access to analyst ratings, stock quant scores and dividend grades, subscribe to Seeking Alpha Premium at seekingalpha.com/subscriptions

This week on Speaking Business Podcast I'm joined by David Avrin, one of the most in-demand customer experience speakers on the circuit. David shares how he went from theatre and radio to building a global speaking business, why “good enough no longer is,” and what it really takes to become ridiculously easy to do business with. We talk about the shift from marketing to customer experience, how speakers can raise their fees, the danger of being passive, and why speaking is not the business—getting the gigs is. Packed with practical advice and straight-talking insights, this is an episode that every speaker who wants more bookings (and bigger fees) needs to hear.

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Spiros Xanthos is the CEO of Resolve AI, a platform to put AI on-call for humans. He previously started Log Insight that was acquired by VMware. And started Omnition that was acquired by Splunk. He also helped start OpenTelemetry. They've raised $35M from amazing investors such as Greylock.Spiros's favorite books: - Zero to One (Author: Peter Thiel)- Build (Author: Tony Fadell)(00:01) Introduction & Setting the Stage(00:42) AI's Impact on Software Engineering(02:55) What Reliability Means in Software(04:34) Resolve AI Explained in Plain English(06:33) Real-World Example of Resolve in Action(08:28) Early Customers & Lessons from Company Building(11:40) OpenTelemetry & The Open Source Journey(16:55) Positioning a Developer Tool in a Crowded Market(18:58) Philosophy of Product Building(21:06) Cultural Norms: What to Keep and What to Change(24:33) Radical Transparency & Team Dynamics(26:50) Recruiting for Resilience in Early Team Members(28:59) Future of AI in Software Engineering(31:25) Resolve AI Roadmap & Expansion Plans(33:28) Exciting AI Advancements on the Horizon(35:17) Rapid Fire Round--------Where to find Spiros Xanthos: LinkedIn: https://www.linkedin.com/in/spiros/--------Where to find Prateek Joshi: Newsletter: https://prateekjoshi.substack.com Website: https://prateekj.com LinkedIn: https://www.linkedin.com/in/prateek-joshi-infiniteX: https://x.com/prateekvjoshi 

Your brand is one viral moment away from disaster.Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.In this episode:→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skepticsIt's battle-tested strategies from experts who've pulled brands back from the brink.This one is for those serious about brand resilience.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠The Brand Health Audit⁠⁠⁠.-Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They've given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠⁠-03:43 Debating Bad Publicity04:53 Types of Brand Crises13:38 Handling Legal Battles and Public Perception22:47 Crisis Communication Strategies33:38 Building a Crisis Playbook39:24 Collaborative Training with Clients47:30 Trademarking and Brand Protection49:29 Emerging Threats: AI and DeepFakes54:22 Partnerships and Contracts01:06:46 Rebuilding Trust After a Crisis-5 episodes to binge on:⁠⁠The no bullshit strategy⁠⁠⁠ with Alex Smith⁠⁠Brand strategy in action⁠⁠⁠ with Cam Varner⁠AI, Automation and Strategy⁠ with Leland Best and Chris Troka⁠⁠Unmasking strategy⁠ with Beatrice and Elijah ⁠⁠What's your position?⁠⁠ with Beatrice and ElijahReach out to guest speakers:Gordon Firemark:Law Firm | Entertainment Law Update podcast | Legit Podcast Pro podcast | Trademark Guide for Creators | Courses and Resources | YouTube | LinkedIn Oliver Aust:LinkedIn | Speak Like a CEO Academy | Speak Like a CEO PodcastFollow Beatrice Gutknecht:⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠Produced by ⁠⁠⁠Your Podcast Sidekick

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the unprecedented value of training and empowering team members. Amber shares her wisdom on establishing a strong personal brand and leveraging it for business growth, all while staying true to your core values and mission. This episode is packed with practical tips and actionable strategies to help business owners scale their operations and boost profitability.   What You'll Hear [0:45] Welcoming Amber and Discussing Finance and Marketing [2:03] The Lure of Marketing and Its Scientific Nature [4:00] Effective Marketing Strategies for New Businesses [4:30] Understanding Your Market and Positioning [8:40] Building a Personal Brand [14:15] Focusing Your Marketing Efforts [21:10] Data-Driven Marketing Decisions [21:40] Sales and Marketing Alignment [22:10] Frontline Staff Training [23:05] Importance of Tracking Marketing Data [24:00] Identifying and Doubling Down on Effective Strategies [24:50] Challenges with Marketing Agencies [26:55] Role of a CMO in Business Growth [27:50] Empowering Your Team for Success [30:40] Creating Consistent Brand Guidelines   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   Connect with Amber: https://www.linkedin.com/in/amberfrankhuizen/ Explore more on her website: https://afmktg.com/amber-frankhuizen Follow Amber on IG: https://www.instagram.com/amberincalifornia/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this milestone 400th episode of the Move the Ball podcast, host Jen Garrett dives into "Winning the Access Game: Secure the Seat, Shape the Table." Jen shares her insights on how high performers can gain access to the right rooms, build powerful networks, and position themselves for lasting impact. Drawing from her experience with elite athletes, executives, and entrepreneurs, Jen offers actionable strategies for elevating your brand, mastering your unique value proposition, and dominating your field. Episode Highlights: [0:45] Celebrating 400 Episodes & The Power of AccessJen reflects on the journey of the podcast, the caliber of guests, and introduces the concept of the "access game" as the key to career acceleration. [2:36] The Importance of Positioning & The PIE ModelDiscussion on why performance alone isn't enough, the significance of strategic positioning, and how the PIE Model (Performance, Image, Exposure) shapes career growth. [6:08] Building and Leveraging Your NetworkJen emphasizes that your network is your net worth, shares resources for strategic networking, and challenges listeners to audit and strengthen their connections. [12:18] Staying in the Room: Reputation, Relevance, and RelationshipsInsights on how to not only gain access but also maintain your seat at the table by adding strategic value, building trust, and consistently investing in relationships. IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Welcome to the 100th episode of Small Spark Theory! You may have spotted that earlier this summer, Emily Penny and Joel Stein released the Fully Saturated  UK Design Agency Positioning Audit. Packed full of insights, analysis and examples of agencies that really manage to cut through the noise, it's the first audit of its kind. […]

On this week's Let It Rip Friday, Linda is sharing how the place your in might actually be preparing for something bigger. Hold on when things are hard.    How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud   "Proud Sponsors of the Sisterhood of S.W.E.A.T" Essential Formulas

Most people think power comes from strength, but real advantage lies in positioning. This episode shows how the timeless principles of strategy and psychological warfare apply to daily life: setting conditions, controlling perception, and creating leverage to win before the fight even begins.

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Positioning is key! We discuss zoning, crowding, and which factions excel at each. Hope you enjoy! Summoner Wars Discord: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/D8Bb4Xxzmj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you have any questions, feel free to email us at aaronvw8@gmail.com 

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Selling in healthcare often feels uncomfortable, but the truth is that selling is about providing value and helping clients make the best decision for themselves and their pets. In this episode, I break down the Top 5 Reasons why canine rehabpreneurs struggle to raise their rates and charge what they're worth, and how shifting your mindset and processes can change everything. Listen to the full episode as we discuss:

As the WNBA season winds down, friend of the show, Terrika Foster-Brasby, joins Khristina to discuss this week’s headlines. They cover playoff positioning, the close MVP race, and their concerns about back-to-back games. Plus, they address the CBA negotiations’ October 31st deadline, which may include a possible lockout and Candace Parker's historic jersey retirement. Want more women’s basketball scoop? Follow the show on Instagram @ICYMIwithKW and X @ICYMIwithKW and for more on Khristina, follow her on Instagram @khristinawilliams Let us know what you think of the show by leaving a rating and a review! CREDITS Executive Producers: Nikki Ettore Jessie Katz Tyler Klang Jonathan Strickland Producer: Buffy Gorrilla Producer & Editor: Tari Harrison Host: Khristina WilliamsSee omnystudio.com/listener for privacy information.

Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October 16. They explore branding and marketing strategies for hardwood flooring businesses, emphasizing the importance of knowing your customer, overcoming the fear of losing bids, and learning to sell on value instead of price. Jon shares a proven framework to help you position your business above the competition, communicate your worth clearly, and attract clients who respect both your work and your rates.

In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for the next generation in the advertising industry. Takeaways Elizabeth Donovan has a rich background in retail media, having worked at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data in enhancing customer experiences. Kineso positions itself as a leader in retail and commerce networks, focusing on data-driven strategies. The retail media landscape is rapidly evolving, with a focus on personalization and customer engagement. Elizabeth believes in meeting clients where they are in their retail media journey. She highlights the importance of collaboration and support within the industry, especially for women. Work-life balance is crucial, and Elizabeth dedicates time to self-care amidst her busy schedule. She encourages the next generation to pursue their passions, regardless of industry. Elizabeth's journey reflects the challenges and triumphs of women in leadership roles in ad tech. The conversation underscores the need for continuous learning and adaptation in the fast-paced advertising landscape. Chapters 00:00 Introduction to Retail Media Expertise 01:08 Elizabeth's Journey into Retail Media 04:44 Kineso's Positioning in the Market 07:07 Transformation in Retail Media 09:52 The Role of First-Party Data 14:02 Challenges and Triumphs as a Woman in Ad Tech 19:06 Balancing Work and Personal Life 22:14 Future Aspirations for the Next Generation On Today's The Refresh News: Walmart, Google, and the Shifting Ad Market The Refresh breaks down three of the week's biggest stories in advertising: Walmart opening up its relationship with The Trade Desk, Google's use of advanced AI to combat ad fraud, and a recap of Upfront ad commitments that reveal the growing dominance of streaming. The conversation touches on the challenges facing independent DSPs, how advertisers continue to chase performance-driven platforms, and why streaming continues to pull dollars away from broadcast and cable. 5 Key Highlights: Walmart and The Trade Desk's partnership, once exclusive, is now open—raising questions about Walmart's long-term retail media strategy. The Trade Desk faces pressure from big tech platforms like Amazon and Google, who offer first-party data and vertically integrated capabilities independent DSPs can't match. Google has been quietly using multimodal large language models to reduce invalid traffic, achieving a reported 40% drop in mobile ad fraud. Variety reports that primetime TV ad commitments declined again in 2025, while streaming saw nearly an 18% increase in ad spend. Advertisers are chasing targeted audiences and programmatic opportunities in streaming, while networks push premium primetime content—including live sports—onto digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Author, speaker, and human-first AI strategist, Alastair McDermott, joined me on Ditching Hourly to talk about his new book and how experts can use AI to enhance productivity, decision-making, and learning. (00:00) - Introduction and Guest Welcome (00:46) - Alistair's Background and Journey (03:02) - The New Book: Use AI, Stay Human (04:15) - AI as a Tool for Experts (06:55) - Practical Applications of AI (10:00) - Technical Deep Dive: AI in Writing (16:58) - Organizing and Managing AI Outputs (23:40) - Ideal Reader and Learning AI (24:51) - Choosing Your AI Setup: DIY vs. Subscription (25:20) - The Importance of AI Expertise (27:16) - AI's Role in Business and Personal Productivity (28:25) - Challenges and Limitations of AI (30:59) - Effective Prompting Techniques (32:20) - Using AI for Coaching and Workshops (35:35) - Advanced AI Usage Tips (40:46) - Practical AI Tools and Resources (45:28) - Final Thoughts and Resources AI SummaryIn this episode of Ditching Hourly, Jonathan Stark interviews Alastair McDermott about his new book, 'Use AI Stay Human: A Survival Guide for Experts in the Age of AI.' They discuss Alastair's transition from a techie background to running his consulting business, Recognized Authority, and eventually rebranding to Human Spark.AI. The conversation dives into how AI can be used to enhance productivity, decision-making, and learning for subject matter experts. Alastair shares practical tips on setting up effective AI workflows, structuring prompts, and the importance of human judgment in leveraging AI for business purposes.Alastair's LinksBook: https://www.amazon.com/Use-I-Stay-Human-Indispensable-ebook/dp/B0FDQSKZRFWebsite: https://humanspark.ai/LinkedIn: https://www.linkedin.com/in/alastairmcdermott/ ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft engineer before transitioning into business, bringing his analytical mindset to understanding the behavioral economics of pricing decisions. In this episode, John makes a compelling case for why pricing professionals deserve a seat at the executive table, exploring the disconnect between pricing's impact on enterprise value and its typical organizational placement. He discusses his new platform designed to unite senior pricing professionals and elevate the discipline to C-suite recognition.   Why you have to check out today's podcast:  Discover why pricing professionals are typically buried 2-3 levels below the CEO despite controlling one of four key profit drivers. Learn the difference between traditional pricing roles and true chief pricing officer responsibilities. Understand how to position pricing as enterprise value creation rather than just cost management.   "Pricing may be part marketing, part analytics, part behavioral, part external, part internal, but it is the piece that aligns us on how we're actually squaring off against the market."  – John Norkus   Topics Covered:  01:43 – John's journey to pricing transformation: From aircraft engineer to behavioral economics and CRM to pricing strategy  05:18 – Positioning pricing as organizational connective tissue: Why pricing deserves equal footing with volume, cost, and mix initiatives 08:01 – The pricing control dilemma among departments: How sales, marketing, finance, and operations all claim ownership of pricing decisions  12:24 – Defining the Chief Pricing Officer's role: Executive alignment versus operational pricing work and transformation implementation  15:45 – Pricing strategies in business: Inside-out versus outside-in approaches and competitive intelligence versus customer willingness to pay  16:32 – Critical senior alignment in pricing projects: Why CEO buy-in as a top-3 initiative determines transformation success or failure  19:39 – Pricing and enterprise value analysis: Demonstrating 2-7% bottom-line impact within 12-18 months to justify executive investment  23:35 – The activist CFO and enterprise value: Finding CFOs who understand value creation beyond cost reduction and margin improvement  29:29 – Pricing as organizational alignment: How pricing serves as the ultimate test of market positioning and competitive strategy   Key Takeaways: "If the pricing transformation of the pricing program isn't number one on the CEO's list of one, two, or three most important thing they can do this year... then quite frankly, it's not as important and it doesn't have the kind of alignment that you thought it did." – John Norkus "Organizations who get it are the ones that we should be engaging with... change comes from within. And if somebody believes that this is the right thing to do and they just need somebody to help them do it and somebody who has done it before, that's where people like you and I actually succeed." – John Norkus "I consider 20% of everything we do in pricing to be analytics or data and objective based, and the other 80% to be about behaviors, either internal behaviors or external behaviors that need to be captured and understood." – John Norkus   People / Resources Mentioned:  Professional Pricing Society (PPS): Established organization for pricing professionals and education  Simon Sinek Four Drivers of Enterprise Profit: Volume, Cost, Mix, and Price - and their typical organizational reporting structures   Connect with John Norkus:  LinkedIn: https://www.linkedin.com/in/johnmnorkus/ Email: john@chiefpricingofficer.com  Website: https://www.chiefpricingofficer.com/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/  Email: mark@impactpricing.com  

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you'll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You'll hear how staying true to yourself, choosing opportunities wisely, and turning passions into professional strengths can open unexpected doors. This is not about chasing quick wins—it's about building a practice that's sustainable, rewarding, and deeply connected. Lean in, because what you'll hear today will challenge how you see your career and your future. In this episode, Steve, Tina, John, and Leslee discuss:The importance of authenticity in building and sustaining client relationshipsBalancing personal life, career demands, and business development commitmentsCreative strategies for leveraging events, panels, and thought leadershipMaintaining consistency and momentum in rainmaking efforts over the long term Key Takeaways:Sharing authentic parts of who you are—whether it's your passions, personal stories, or even hobbies—creates deeper connections with clients and colleagues, making business development feel more natural and sustainable.Learning to say “no” to opportunities that don't align with your goals or values is just as critical as saying “yes,” because it protects your time, energy, and ability to excel in the areas that truly matter.Positioning yourself as a thought leader through speaking on panels, moderating events, and writing articles not only demonstrates expertise but also consistently attracts the right kind of clients and referrals.Long-term success in rainmaking comes from treating business development as an ongoing habit integrated into daily life, rather than a separate task, so it becomes part of who you are and how you work. "Bottom line, listen. You have to listen to what people are saying… because that is how you end up developing an authentic relationship." —  Tina Martini "You can't underestimate the trust factor here, the likability factor here, the authenticity factor here… when somebody trusts you and believes in you to such a degree that you can handle their legal matters all under one roof." —  John Sciaccotta "If someone invites you to an event, go… if someone wants you there, be there… and then for me, the biggest thing… is just constant giving. And I'm really, I'm not even like, this is authentically me… always thinking about how to help someone else. " —  Leslee Cohen Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About our Guests:Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website]John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website].Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Did you know that franchising is one of the most popular methods to growing a business? Over 700,000 franchise units have opened in the past 15 years and the projection is that by the end of 2025, there will be more than 850,000 units. Mark and his special guest, Steve, discuss what makes a great franchise system and why Innis Maggiore and FranSource decided to join forces.Join Mark and Steve for 30-ish as they discuss all things marketing, advertising, and of course … positioning! 

In this episode of Move the Ball, host Jen Garrett kicks off a two-part "Career Power Play: Make Moves They Can't Ignore" series focused on helping you stand out and win in your career search. Jen shares actionable strategies for positioning yourself as the MVP in your field, building a powerful network, and crafting a compelling career highlight reel. Whether you're actively job hunting or planning your next move, this episode is packed with insights to help you outplay the competition and get noticed by decision makers. Be sure to look out for Part 2 - “The Career Power Play: The Offer Game – Winning the Role” Episode Highlights: [00:00] — Introduction to the "Career Power Play" series and Jen's background [02:14] — The importance of positioning: From player to MVP [05:53] — Playing where decision makers are: Strategic networking tips [10:52] — Crafting your career highlight reel: How to tell your story [13:28] — Executive Edge Challenge: Audit your positioning and brand presence GRAB a Copy of Dominate the Game on Amazon: https://amzn.to/43CzOD1 GRAB your Move the Ball: Mastering Your Unique Value Proposition Digital Workbook: https://bit.ly/masteringyourUVP GRAB your Move the Ball: Mastering Strategic Networking Digital Workbook: https://bit.ly/masteringnetworking ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK The Visibility Equation Part 1: The Positioning Shift: https://bit.ly/4mWlsE8 The Visibility Equation Part 2: The Proximity Playbook: https://bit.ly/3HEPa1l No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Running a firm takes more than just bringing clients in. It requires delivering consistent value and putting strong structures in place to support sustainable growth.Justine Lackey, Bookkeeping Business Coach and founder of The Incubator, has spent her career helping firm owners think bigger. After scaling and selling her own firm, she turned her focus to equipping others with the systems, skills, and mindset to do the same. Her approach blends practical processes with the human side of running a business, from retaining clients to fostering a strong team culture.In this episode, Justine shares how to position your firm as a sellable asset, why retention often matters more than acquisition, and how to simplify systems without sacrificing results. What you'll learn in this episode:How to prepare your firm for a successful saleWhy client retention drives long-term valueWays to simplify processes while maintaining high-quality workHow to create space for innovation without losing focusJump into the conversation:(00:00) Meet Justine Lackey(01:29) How Justine Lackey grew from assistant to firm owner(03:10) Building and selling a right-sized accounting and bookkeeping firm(04:56) Positioning your business as a sellable asset(10:59) Delivering five-star onboarding to set lasting client relationships(12:30) Explaining CAS so every entrepreneur understands its value(18:37) A communication approach that strengthens client trust during problems(23:15) Creating the Digital Tax Package to improve accuracy and timeliness(26:08) Why simpler systems often work better than complex software(30:31) Making time for experimentation in your firm(38:05) Using the Eisenhower Matrix to prioritize effectively

[00:01:00] - When you think about your own journey, what pulled you into product marketing in the first place, and how has that perspective evolved across Salesforce, Box, MuleSoft, Google Cloud, and now Canva?[00:06:00] - Can you unpack what your LinkedIn bio quote means: "A good platform is a good story and a good story is also a good platform"?[00:10:00] - Two-part question:In some ways this means that the company has to be at a certain level, right? Early stage startups aren't really gonna have ecosystems - is that something you look for in your next role?What is ecosystem? Break it down - what does ecosystem marketing entail, maybe your day-to-day or week to week of what that's like to be an ecosystem marketer?[00:17:00] - Let's talk about building a product marketing team in a global environment, multiple offices around lots of time zones. How do you approach that? How do you even think about that? And has anything changed in how you think about this coming out of Covid?[00:22:00] - What's one piece of advice that you wish you had earlier in your product marketing career? Or what would you wish you could go back and tell yourself 10, 15 years ago?[00:30:00] - What's inspiring you right now, outside of marketing, maybe outside of Canva?Want more insights from Indy? Check out her Sharebird Profile.Looking to connect? You can find Indy here on LinkedIn.

Points of Interest1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents.2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win against well-known, safer-seeming competitors.4:48 – 5:40 – The Safe Choice Problem: Agencies that differentiate too much without context risk being seen as confusing or risky, which often drives clients back to incumbents.5:46 – 8:44 – Positioning Overlooked Through Risk: Traditional positioning frameworks focus on being better or different but rarely consider how buyers perceive risk in making a nontraditional choice.10:08 – 12:52 – Why Positioning Matters More Now: In uncertain markets, poor positioning is exposed. Firms that only grew with the tide find themselves struggling when growth slows.13:10 – 14:16 – Positioning as an Operational Issue: Positioning cannot be treated as surface-level messaging; it must be reflected in delivery, hiring, onboarding, and overall business design.15:13 – 17:29 – Three Levels of Differentiation: Mike outlines functional, intellectual property (frameworks, tools, methodologies), and promotional differentiation as the three vectors agencies must align.19:00 – 20:13 – The Category Dilemma: Agencies often struggle between fitting into known categories, which brings competition, or creating new ones, which increases client risk and education costs.22:23 – 24:03 – Functional vs. IP Positioning: Mike advocates anchoring to existing categories functionally while differentiating through intellectual property and go-to-market messaging.26:30 – 27:49 – Starting with Ideal Client Profile (ICP): Effective positioning begins with deeply defining the ICP beyond titles and industries, including attributes like stage, structure, and challenges.30:26 – 36:23 – The Risk Perception Matrix: Mike introduces his framework with two axes—personal vs. organizational risk and internal skepticism vs. external questioning—to explain how agencies can derisk buying decisions at every stage.Show NotesConnect with Mike via LinkedInNewsletter: Proofpoint.marketingRisk Perception MatrixLove the PodcastLeave us a review here.

Are you unknowingly holding your business back by trying to do everything yourself? In this episode of the Happy Productive Podcast, Jennifer Dawn and Bhavini Kamdar reveal why delegation and strong systems are the real keys to scaling. Discover how to: • Let go of tasks without losing quality • Build processes that keep your business running smoothly • Find the right people to trust with your work • Stop trading time for money and start scaling smart If you've ever said “it's faster if I just do it myself,” this episode will show you how that mindset is costing you growth. Watch now and learn how to finally scale smarter, not harder. Timestamps: [00:00:43] Introduction to guest Bhavini Kamdar and Infinity Business Solutions [00:02:17] Scaling is not about working harder but changing your thinking [00:02:51] Shifting mindset to scale and letting go of tasks [00:03:35] Deciding what to delegate and why it matters [00:04:34] Recognizing signs that it is time to get help [00:05:36] Accepting others can do tasks as well or better [00:06:48] Delegation becomes easier when you have the right people [00:08:13] Building support systems and tolerance for mistakes [00:10:21] Investing time to train instead of always doing tasks yourself [00:11:44] The power of Loom videos in training and documentation [00:12:26] Importance of systems and process dependency [00:14:35] When to document processes during business growth [00:16:29] Mindset shifts required to scale from 10 to 150 employees [00:19:33] Creating a valuable and sellable business [00:20:12] Stop glamorizing long hours and build proper systems [00:21:16] Positioning businesses for exit strategies and maximum value [00:22:18] What to look for when outsourcing to agencies [00:23:32] Why stability matters more than cheap outsourcing [00:24:51] Hiring honest people over “yes for everything” types [00:26:18] The importance of attitude and energy in team members [00:27:22] Where to find Bhavini Kamdar and Infinity Business Solutions [00:28:48] Closing remarks and final takeaways Connect with Bhavini: https://ibsforyou.com https://www.instagram.com/ibsforyou/ https://www.facebook.com/pages/Infinity-Business-Solutions-for-You/1589432474614083 https://www.linkedin.com/in/bhavinikamdar/ — Listen to More Episodes of the Happy Productive Podcast https://jenniferdawncoaching.com/podcast Schedule a call with Jennifer ⁠here⁠ https://jenniferdawncoaching.com/schedule-call/ Want to be a podcast guest? https://forms.gle/hgS1wUWy6Y4ybJ319 Want to know how your business is going? ⁠Take this quiz to know⁠ https://app.jenniferdawncoaching.com/freedomquiz Visit our website ⁠here⁠ https://jenniferdawncoaching.com/

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming, shares his proven Four P Framework to revolutionize physician branding: Positioning, Presence, Proof, and Premium. Through real-world examples, he contrasts two dermatologists—one struggling with low-cost deals and outdated facilities, the other thriving with premium pricing and a six-month waitlist—highlighting how branding shapes perception and profitability. Dr. Ming explains how to position yourself as a specialist for a specific audience, maintain a consistent online and offline presence, build trust with compelling proof like patient testimonials and media features, and deliver a premium experience that justifies higher rates. He also warns against common pitfalls like appealing to everyone, inconsistent messaging, and competing on price alone. This episode is a must-listen for physicians aiming to attract better patients, increase revenue, and enjoy a fulfilling practice.   Three Actionable Takeaways: Define Your Positioning – Use the formula "I help [specific audience] achieve [specific result] without [specific pain point]." For example, "I help women over 35 regain energy through hormone therapy without endless doctor visits." Write your positioning statement using this framework to clarify your niche and attract ideal patients. Ensure Consistent Presence – Audit your website, Google My Business, LinkedIn, and social media for inconsistencies in photos, messaging, or visuals. Fix the three biggest discrepancies this week to create a cohesive brand that builds recognition and trust. Build Trust with Proof – Reach out to three recent patients with measurable outcomes and request testimonials or video reviews. Write a three-sentence personal story using the Challenge-Journey-Mission framework to share why you became a physician, fostering an emotional connection with patients.   About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com  About the Host:  Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!  

Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business.(00:00) - Introduction and Guest Welcome (00:09) - Jessica Lackey's Background and Career Journey (01:05) - Introduction to Jessica's Book (03:13) - The Casino Metaphor in Business (04:28) - Frameworks and Types of Expertise-Based Businesses (08:55) - Pricing Models and Strategies (19:22) - The Zone of Enoughness (30:46) - Transitioning Business Models (31:21) - Financial Planning and Expectations (32:30) - Balancing Flexibility and Income (34:28) - Optimizing Delivery for Efficiency (40:41) - Marketing Strategies for Delivery Businesses (42:48) - The Importance of Direct Outreach (51:03) - Building Authority Through Writing (54:29) - Conclusion and Final Thoughts Jessica's BioJessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.Jessica's Links:Website: https://www.deeperfoundations.com/LinkedIn: https://www.linkedin.com/in/jessica-lackey/Book: https://www.deeperfoundations.com/casinoPredictable Revenue Roadmap: https://predictablerevenueroadmap.com/Instagram: https://www.instagram.com/jessicalackey_consulting/ ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

On this episode of Christopher Lochhead: Follow Your Different, we sit down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle's controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn't mince words. Right from the start, she asks, “Are we just going out for attention's sake?” In the American Eagle campaign, the retailer had Sydney Sweeney, a star adored by a young demographic. front and center with the tagline “Sydney Sweeney has great jeans.” The resulting hullabaloo proved attention-grabbing, but Laura and Christopher quickly zero in on the flaw: it was a win for Sweeney's personal brand, maybe the category of jeans, but not for American Eagle. Compare this to the iconic Brooke Shields for Calvin Klein moment, seared into pop culture by its taboo-breaking line: “Nothing comes between me and my Calvins.” Everyone still remembers it. And Shields herself, now in her 50s and 60s, gets asked about it to this day. Why did it stick when so many celebrity-driven campaigns fade fast? Laura argues the difference is clear: Calvin Klein tied a provocative moment to a real, ownable positioning idea. It wasn't just attention; it was differentiation, and it transformed the brand. The Leader, the Challenger, and the Power of Contrasts Christopher then adds, “The category king of jeans is Levi Strauss”. If you're not the leader, you can't just market the category; you must establish a well-defined, opposite position. Calvin Klein's campaign worked because it created a contrast in the market: there's an implied competitor, a reason to choose Calvin's over everything else. American Eagle, on the other hand, failed to anchor its campaign in any clear difference or strategic enemy. Christopher asks, “If you're American Eagle, what the fuck are you doing?” To this, they both agree: at the very least, American Eagle, given its patriotic name, should have leaned into American-made authenticity rather than a generic celebrity endorsement disconnected from any unique brand promise. Category Design: The True Differentiator Brands like Dude Wipes and Liquid Death exemplify the playbook for building new categories, and thus, legendary brands. Dude Wipes didn't invent wipes, just as Liquid Death didn't invent water. But they staked out a radically different, memorable position: “Dude” wipes for men, and canned water that resembles a beer or energy drink and brands itself as death to plastics. This isn't attention for attention's sake; it's strategic, memorable, and deeply anchored to a big idea: a core enemy, a new experience, a bold promise. To hear more from Laura Ries and her thoughts on why virality isn't enough to build a legendary brand, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in S...

The Gang sits down again with Nick Esposito to talk Aerial Positioning  and becoming a better Aerial Operator. JJ also brings up Engine Work for  some reason. On this episode: Ryan Gates, TJ Parrish, Jeff Mrwik, Jason  Joannides, Nick Esposito*Originally Published: 6/9/2021Truckcompanymisfits.comSodacitytraining.com

Want Sam's guide to create actually-good content? Get it here: https://clickhubspot.com/mch Episode 735: Shaan Puri ( https://x.com/ShaanVP ) talks to Dan Porter ( https://x.com/tfadp ) about how he turned canned water into a viral hit. — Show Notes: (0:00) Making water viral (24:12) Marketing from the bottom (45:15) Positioning is everything (58:22) How I got 100M followers (1:04:29) How to spot gold — Links: • 67 Water - https://www.67water.com/ • Overtime - https://itsovertime.com/ • Teach for America - https://www.teachforamerica.org/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

In this episode of Jake & Gino's How-To series, Gino Barbaro breaks down positive leverage in real estate and how to thrive in today's high-interest rate environment. With borrowing costs at 6–7% and cap rates often compressed, many investors are struggling to make deals pencil. Gino shares practical steps to find and structure deals that still produce strong returns without relying on unrealistic rent growth projections.You'll learn why buying on actuals, focusing on yield on cost, and avoiding risky assumptions are essential in 2025's market. Gino also discusses how to navigate tertiary markets, what to watch for with older assets, and why debt structure can make or break your deal.If you're serious about real estate investing, understanding positive leverage is a must—especially if you plan to refinance, reposition, or scale your portfolio in the next few years.Key topics include:Why cap rate vs. interest rate matters Using yield on cost to find value-add opportunities Avoiding common mistakes in a high-rate cycle Positioning for a refinance boom  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)