Podcasts about Positioning

  • 5,111PODCASTS
  • 9,383EPISODES
  • 32mAVG DURATION
  • 1DAILY NEW EPISODE
  • Feb 20, 2026LATEST

POPULARITY

20192020202120222023202420252026

Categories



Best podcasts about Positioning

Show all podcasts related to positioning

Latest podcast episodes about Positioning

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets.  They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about. In this episode:  The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem  Creating urgency when "do nothing" is the real competitor  Why "why you, why now" matters more than "how it works"  When and how to rethink positioning after PLG, acquisitions, or expansion  How to stand out in a world of AI sameness  Building positions that sales actually uses If your messaging is drifting into "blah blah blah" territory, this episode will help you reset around problems, not products.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Positioning with April Dunford
Competition in a Positioning Exercise

Positioning with April Dunford

Play Episode Listen Later Feb 19, 2026 29:08


In today's episode, I dive into why competitive alternatives—not problems or future visions—are the right place to start a positioning exercise. I explain how different teams inside a company misunderstand competition in predictable ways, and why positioning must focus only on who shows up on customer shortlists right now. I also share how my thinking on this step has evolved since the first edition of my book, Obviously Awesome, and why getting this step wrong makes every other positioning decision harder.You will learn: (03:26) How competitive alternatives are broader than direct competitors but narrower than imagined threats.(05:05) Why starting with “the problem” often leads to vague or misleading positioning inputs.(09:21) How jobs-to-be-done thinking reshaped April's positioning methodology.(12:19) What the milkshake story teaches about customer comparison frameworks.(14:46) Why sales teams are the most reliable source for identifying real competitive alternatives.(17:52) How product, marketing, and founders each skew the competitive picture in different ways.(24:49) Why AI tools like ChatGPT cannot accurately tell you who your real competitors are.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Obviously Awesome, Second Edition (forthcoming), by April Dunford. * Competing Against Luck by Clayton Christensen.* Bob Moesta, researcher at JobsToBeDone.org.—Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstU Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media: https://www.storyon.co/

Morgan you Asked for
340. 2026 Episode 6 March Positioning: Cyclones & Hawkeyes Make Their Move

Morgan you Asked for

Play Episode Listen Later Feb 19, 2026 63:41


Ryan and Trevor break down a huge week for the Iowa State Cyclones men's basketball and the Iowa Hawkeyes men's basketball and what it means for the race in the Big 12 Conference and Big Ten Conference.How much did these wins help their NCAA Tournament résumé?Are we looking at protected seeds in March?The guys dive into bracket projections, Quad 1 opportunities, conference title implications, and what still needs to improve before Selection Sunday.Trevor also hits the latest NFL headlines — playoff positioning, offseason buzz, and key storylines around the league — before breaking down his betting win at the Daytona 500 and how he cashed in.

Communicate to Lead
144. Why Your Leadership Brand Matters More in the Age of AI

Communicate to Lead

Play Episode Listen Later Feb 19, 2026 20:16


Send a textA mid-level Director delivers an AI-generated presentation that looks flawless on the surface until the CEO starts asking real follow-up questions about implementation, trade-offs, and stakeholder impact. Suddenly, the limits of AI are exposed. It can draft the slides and script the talking points, but it cannot supply judgment, relationship capital, or strategic instinct. That gap is where promotions are decided and where replacements are too. What this episode is aboutAI is democratizing competence: anyone can use tools to generate strategic memos, slide decks, and data visualizations that look “senior.” Being technically excellent is no longer a differentiator; it is the new baseline. At the same time, major consulting firms are cutting thousands of roles as AI absorbs work that used to belong to junior and mid-level professionals, underscoring how vulnerable execution-only careers have become. If you are only using AI to get through your task list faster, you are still operating in execution mode. In this episode, Kele shows you how to use AI to clear the noise so you can double down on what AI cannot replicate: your Presence, your Perspective, and your Positioning, what she calls the Three Pillars of your AI-Proof Leadership Brand.What you'll learnWhy AI is raising the floor on competence and turning technical skills into the starting line, not the finish line, for your career.The real leadership moment behind the “perfect” AI-generated presentation and what actually separates who gets promoted from who gets replaced.What your leadership brand really is (not your job title or LinkedIn headline) and how it shows up when you are not in the room.The Three Pillars of Your AI-Proof Leadership Brand, Presence, Perspective, and Positioning, and why AI fundamentally cannot replicate them.Practical ways to strengthen your Presence and Perspective so you are known for how you think, decide, and show up in high-stakes moments.How to intentionally position yourself and your AI use so your value is visible, strategic, and clearly differentiated in an AI-driven workplace.Mentioned in this episodeIgnite Your Leadership Power Accelerator: Stop executing and start architecting your move to senior leadership. JOIN THE WAITLIST HEREAbout your host:Kele Belton is a communication and leadership trainer, coach, and speaker who specializes in helping women leaders develop confidence and impact through strategic communication and practical leadership frameworks.Connect with Kele for more leadership insights:LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/Instagram: https://www.instagram.com/thetailoredapproach/Website: https://thetailoredapproach.com

Badass Breastfeeding Podcast
Things to do but WHY do them?

Badass Breastfeeding Podcast

Play Episode Listen Later Feb 18, 2026 38:01


Submit your question and we'll answer it in a future episode!Join our Patreon Community!https://www.patreon.com/badassbreastfeedingpodcastSPONSORSSolid Starts - 25% off first year of annual subscription with code BADASS or use this link with coupon auto-applied: http://www.solidstarts.com/app?coupon=badass Terms & Conditions: Receive 25% off an annual subscription to the Solid Starts app when you start your membership on solidstarts.com/app. Use code BADASS at checkout.To redeem the offer, sign-in or create an account, select the yearly plan. Offer is valid for first-time customers only. Does not apply to gift cards. Cannot be combined with other offers or applied to previous purchases. Subscription auto-renews at the regular annual price after first year unless canceled before renewal date. You can cancel or change your plan anytime by signing into your account on solidstarts.com.Nursing Queen - Stylish nursing clothes that will make your life easier and that you'll want to wear long after your nursing days are over. Use promo code BADASS for 10% off your purchase at www.nursingqueen.com. We've all been in that situation…someone tells you to do something but doesn'ttell you why. This can be frustrating, especially when it comes to your baby. Whyis skin to skin so important? Why is bottle feeding so tricky? Listen in today asDianne and Abby discuss these things and more. Learn the why!If you are a new listener, we would love to hear from you.  Please consider leavingus a review on iTunes or sending us an email with your suggestions and commentsto badassbreastfeedingpodcast@gmail.com. You can also add your email to ourlist and have episodes sent right to your inbox!Things we talked about:Skin to skin [10:39]Low birthweight/preterm babies [14:01]Positioning [21:17]Bottles [25:31]Paced feeding [29:50]Patreon questions [34:22]Links to information we discussed or episodes you should check out!https://badassbreastfeedingpodcast.com/episode/how-bottle-feeding-differs-from-breastfeeding/https://badassbreastfeedingpodcast.com/episode/the-magic-of-skin-to-skin/Set up your consultation with Diannehttps://badassbreastfeedingpodcast.com/consultations/Check out Dianne's blog here:https://diannecassidyconsulting.com/milklytheblog/Follow our Podcast:https://badassbreastfeedingpodcast.comHere is how you can connect with Dianne and Abby:AbbyTheuring ,https://www.thebadassbreastfeeder.comDianne Cassidy @diannecassidyibclc, http://www.diannecassidyconsulting.comMusic we use:Music: Levels of Greatness from We Used to Paint Stars in the Sky (2012)courtesy of Scott Holmes at freemusicarchive.org/music/ScottHolmes

The Tranquility Tribe Podcast
Ep. 425: Sharing Her 41 Hour Home Birth Story Solocast with HeHe Stewart

The Tranquility Tribe Podcast

Play Episode Listen Later Feb 18, 2026 72:03 Transcription Available


This episode is brought to you by Cozy Earth, makers of luxuriously soft bamboo sheets, blankets, and sleep essentials. Because your rest matters, mamas. Cozy Earth makes it easier to get the cozy, breathable sleep your body (and your little one) deserve. Use code HEHE at https://cozyearth.com/ for 20% off your order and treat yourself to the sleep you've been dreaming of. In this episode of the The Birth Lounge Podcast, HeHe shares her full home birth story and early postpartum reflections after welcoming her baby boy earthside. She breaks down her intentional choice to build a home birth team to protect autonomy and avoid unnecessary interventions, walks through a long, physiologic labor, and shares how informed consent, continuous support, and advocacy shaped a trauma-free birth experience. From 'late' labor, slow progress, and powerful pushing to staying grounded through conversations about hospital transfer, this episode is a real look at what empowered, supported birth can actually look like. HeHe also shares early postpartum life, including her thoughts on lying-in, breastfeeding, babywearing, and motherhood updates on Instagram @TranquilityByHeHe. 00:00 Why This Birth Couldn't Happen in a Typical U.S. Hospital 01:09 “I Have a Baby!” Postpartum Awe + Becoming a Mom 04:18 Why I Share Online: Birth Rights, Options & Normalizing Motherhood 07:16 Privacy Boundaries: Protecting Baby's Details in the AI Era 09:31 12 Days Past Due: Date Night Sushi & The First Contractions 12:44 Water Breaks at 6:30 AM: Confirming, Mucus Plug & Waking Dad 15:53 All-Day Early Labor: Staying Home, No Pressure, Infection Precautions 19:51 Night 2 Ramps Up: Birth Space Setup, Dinner, Slow Dance & Shower 27:03 3 AM Toilet Time: Transition Signs, Filling the Tub & Calling the Team 33:59 Sponsor Break: Cozy Earth Postpartum Comfort Essentials 36:04 In the Birth Pool: Team Arrives, Complete Dilation & Passive Pushing Begins 38:27 Ferguson vs. Fetal Ejection Reflex: When FER Never Shows Up 40:10 Benadryl Rest Strategy: Trying to Reset a Stalled Pushing Pattern 41:47 Calling in the Chiropractor: Adjustments for Positioning & Persistent Rectal Pain 42:52 All the Positions, No Progress: Movement Marathon to Bring Contractions Closer 43:21 Midwives Say ‘You Have to Push': Letting Go of Waiting for FER 45:51 Shower + Birth Ball & ‘Hulk Out' Mode: Feeling Hair and Finding Fuel 48:43 Perfect Vitals, Growing Concern: The Transfer Conversation Looms 50:37 Clearing the Bathroom: Talking to Baby, Asking for a Sign 54:06 Husband Advocates to Stay Home: Autonomy, Risk Talk, and Trust 57:16 Crowning for 90 Minutes: The Final Push to Birth 59:29 After Birth Care: APGARs, Pitocin Decision, and Stitches 01:01:07 The Afterglow: Doulas, Dad's Support, and First Night at Home 01:04:01 What Made It Possible: Prep, Team Support, and Mindset Lessons 01:08:04 Big Takeaways: Autonomy, No Birth Trauma, and Final Thanks   SOCIAL MEDIA: Connect with HeHe on Instagram: https://www.instagram.com/tranquilitybyhehe/    BIRTH EDUCATION: Join The Birth Lounge for judgment-free, evidence-based childbirth education that shows you exactly how to navigate hospital policies, avoid unnecessary interventions, and have a trauma-free labor experience — all while feeling wildly supported every step of the way: https://www.thebirthlounge.com/ Want prep delivered straight to your phone? Download The Birth Lounge App for bite-sized birth and postpartum tools you can use anytime, anywhere: https://www.thebirthlounge.com/app-download-page And if you haven't grabbed it yet… Snag my free Pitocin Guide to understand the risks, benefits, and red flags your provider may not be telling you about, so you can make informed, powerful decisions in labor: https://www.thebirthlounge.com/pitocin LINKS MENTIONED: Check out the First Trimester Update HeHe mentioned here: https://youtu.be/DgcQGnHJ-Aw?si=6sgC5o4iOtuT94WE   Save 10$ on Tubina Wild with code HEHE: https://www.tubinawild.com/shop   Check out the birth sling here: https://thebirthsling.com/ 

Future of Field Service
QuidelOrtho's 6 Keys to Positioning Service as a Differentiator

Future of Field Service

Play Episode Listen Later Feb 18, 2026 44:52


In Episode 354 of UNSCRIPTED, we explore how QuidelOrtho transformed field service from a cost center into a strategic business differentiator. Matt Tice, VP of Global Services, shares six practical strategies for driving customer retention, gaining executive leadership buy-in, aligning KPIs with customer expectations, strengthening frontline leadership, and leveraging AI to elevate the customer experience.If you're a service leader looking to reposition service as a growth engine, not just a post-sale function, this episode delivers actionable insights you can apply immediately.

Cleaning Business Life
CBL EP 171-Undercharging Fix: Why It's NOT a Pricing Problem (Systems + Positioning That Make You Profitable)

Cleaning Business Life

Play Episode Listen Later Feb 18, 2026 44:46


This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.Undercharging isn't a pricing problem—it's a systems and positioning problem. Shannon Miller and Jamie Runco break down why being booked solid doesn't mean profitable, and what it really takes to charge sustainably in a cleaning business.Full show notes see the website: https://kleanfreaksuniversity.com/ Here is the link to apply for the scholarshiphttps://forms.gle/c122YU6oNRG7Tic19 Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She's on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica's all about turning messy books into profit-packed powerhouses. support@myvbk.com Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out. Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.

The Maximum Lawyer Podcast
Consistency Beat Talent in This Lawyer's Personal Brand Experiment

The Maximum Lawyer Podcast

Play Episode Listen Later Feb 17, 2026 49:16


Watch the YouTube version of this episode HEREAre you a law firm owner who is looking to enhance your online presence? In this episode of the Maximum Lawyer Podcast, Tyson interviews Adam Williams, a lawyer and entrepreneur passionate about personal branding and social media growth. The discussion covers practical strategies, the importance of authenticity, and the challenges lawyers face in building an online presence. Tyson and Adam chat about how lawyers can create engaging videos for their business. One thing to keep in mind about creating engaging videos is that audiences love the human connection. Videos that are perfect and edited using every tool don't get the most views. For Adam, his successful videos are the ones where he is using selfie mode and walking down the street, within imperfect sound in the background and stumbling over his words. This is because these videos are more real and authentic. It is something to keep in mind when creating videos.Adam provides some insights on starting from ground zero when it comes to creating a presence online. It is best to find a few accounts that you enjoy and take from them. Look at what they do and how well it works. From there, you can “rip off and deploy”. Use those concepts as ideas for how you create your videos because there is no need to reinvent the wheel. Once you figure out what you like, you can work to make it your own.Take a listen!10:02 Content Strategy and Use of AI 19:07 Advice for Creating Engaging Videos32:06 Positioning as an Expert and Relatability 41:39 Lawyers and Personal Branding Hesitation 47:40 Advice for Starting from Zero Online Connect with Adam:Website Instagram FacebookLinkedin Youtube  TikTokTune in to today's episode and checkout the full show notes here.

Excess Returns
When the Data Stops Working | Cameron Dawson and Dave Nadig on What Aggregate Economic Numbers Hide

Excess Returns

Play Episode Listen Later Feb 17, 2026 57:40


Subscribe to Click Beta on SpotifySubscribe to Click Beta on Apple PodcastsIn this episode of Click Beta, Matt Zeigler sits down with Cameron Dawson of NewEdge Wealth and Dave Nadig of ETF.com for a wide-ranging conversation on markets, macro data, positioning, tokenization, AI productivity, and the narratives driving investor behavior. The discussion dives into consensus forecasts, the K-shaped economy, international equity performance, dollar positioning, AI capex, and whether the biggest market moves are driven by fundamentals or liquidity shifts. Along the way, they explore tokenization in financial markets, stablecoins, Fed balance sheet dynamics, and how AI is quietly reshaping productivity for small businesses and individuals. This episode is a deep dive into stock market trends, economic data distortions, asset allocation shifts, and the structural forces shaping the investing landscape in 2026.Main topics covered:• Why consensus forecasts are average and why that creates risks for investors• Cyclical reacceleration narrative versus liquidity-driven market rotation• The K-shaped economy and distortions in US jobs data• Healthcare hiring versus cyclical employment weakness• AI capex spending and who actually benefits• Energy, industrials, and staples outperformance versus tech concentration• International equities versus US stocks and valuation percentiles• US dollar positioning extremes and contrarian signals• Positioning versus narrative and where market surprises hide• Tokenization, decentralized finance, and DTCC proposals• Stablecoins, collateral efficiency, and capital reuse in markets• Fed balance sheet, leverage ratios, and financial system risk• AI productivity gains in small and mid-sized businesses• The future of work, automation, and economic dispersionTimestamps:00:00 Cameron on cyclical reacceleration and market expectations03:00 Consensus forecasts and average return assumptions06:00 K-shaped economy and distorted jobs data10:00 AI capex and disconnect between perception and reality12:30 Liquidity shifts and market rotation beyond mega caps14:00 International equity valuations and performance gap16:50 Dollar positioning and contrarian signals18:20 Positioning versus narrative in stock performance20:00 Tokenization and ETF market plumbing22:00 Stablecoins and capital efficiency24:00 Atomic settlement versus traditional clearing27:00 Fed balance sheet and leverage ratio debate30:00 Recessions, market resets, and social impact39:00 Cultural distribution, media fragmentation, and market narratives47:00 AI productivity, small business impact, and economic implicationsFor more episodes from the Excess Returns network, including macro investing, asset allocation, ETFs, and AI-driven market insights, visit excessreturnspod.com

Ditching Hourly
Joe Pine - The Transformation Economy

Ditching Hourly

Play Episode Listen Later Feb 17, 2026 43:51


Best-selling author, speaker, and management adviser Joe Pine joined me on Ditching Hourly to discuss his new book, The Transformation Economy, why it applies especially well to consultants, coaches, and advisors, and gives some tips on how to price transformations.Chapters(00:00) - Welcome and Introduction (00:26) - Discussing the Experience Economy (00:43) - Introducing the Transformation Economy (01:26) - Understanding Transformations and Aspirations (04:15) - Frameworks for Identity Change (07:09) - Real-Life Examples of Transformations (13:27) - Pricing Transformations and Value (18:01) - Guaranteeing Transformations (22:52) - Navigating Client Relationships (23:08) - The Power of Commitment (23:58) - Value-Based Pricing (25:01) - The Turnaround King (26:15) - Maintaining Progress and Overcoming Setbacks (28:13) - Commitment to the Process (29:41) - Measuring Success and Transformation (36:51) - Creating a Sustainable Business Model (37:20) - Book Launch and Writing Process (42:05) - Conclusion and Resources Joe's BioB. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and he is the cofounder of Strategic Horizons LLP. He is the coauthor of the bestselling book The Experience Economy with James H. Gilmore, as well as Infinite Possibility with Kim C. Korn. His other books include Authenticity and Mass Customization. Pine consults with numerous companies around the world. He is a lecturer in the Strategic Technology Leadership program at Northeastern University's D'Amore-McKim School of Business and a senior fellow with the European Centre for the Experience Economy, which he cofounded.Related LinksJoe's website » strategichorizons.comJoe's previous appearance on Ditching Hourly » podcast.ditchinghourly.com/episodes/joe-pine-on-pricing-experiencesJoe's previous appearance on TBOA » thebusinessofauthority.com/episodes/the-experience-economy-with-guest-joe-pine ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Uplevel Dairy Podcast
313 | Partnering for Success: Positioning and Transitioning for the Next Generation at Sheadview Dairy

Uplevel Dairy Podcast

Play Episode Listen Later Feb 17, 2026 65:08


In this episode of the Uplevel Dairy Podcast, Peggy Coffeen is on-site at Sheadview Dairy in Berlin, Wisconsin, to talk farm transition and the partnership with a non-family member that will carry this dairy farm forward. Kevin Krentz, his son Marcus and partner Cory Biely, share insights on what it takes to redefine ownership and create a partnership that will allow this dairy to continue on successfully.The conversation covers key aspects of transitioning the farm, including challenges, communication strategies, long-term goal setting, and the importance of legal structuring. This episode also highlights the significance of shared vision, respect, and continuous improvement in achieving a thriving 700-cow dairy farm.We also hear from Sheadview's dairy nutritionist and consultant, Eric Staudinger, with NutriQuest.This episode is brought to you by NutriQuestThe NutriQuest Dairy Nutrition Team is a group of experienced nutritionists committed to serving dairy producers by partnering with them to develop an un-biased, customized nutrition program that delivers maximum profitability, achieved through a holistic approach, engaging in all aspects that influence nutrition program success.The NutriQuest Dairy Team is committed to serving the dairy industry and delivering their customers' consistent results with a high return. Learn more at nutriquest.com/dairy-nutrition-solutions00:47 Welcome to the Uplevel Dairy Podcast01:54 Shead View Dairy: A Family Legacy03:45 Kevin's Vision for the Farm07:42 Partnerships and Expansions16:56 Communication and Decision Making32:08 Legal Steps to Forming a Partnership33:25 Transitioning to an LLC34:23 Share Structure and Ownership36:19 Personal Growth and Financial Literacy38:27 Operational Goals and Team Dynamics40:26 Challenges and Successes in Dairy Farming42:25 Forage Quality and Nutrient Management54:44 Future Goals and Expansion Plans01:01:48 Eric Staudinger: Advisor's Perspective on Dairy Success

Leading Women in Tech Podcast
288: How to Position Yourself as a Fractional Leader: Fractional Leadership Positioning Explained

Leading Women in Tech Podcast

Play Episode Listen Later Feb 17, 2026 25:51


Fractional leadership positioning is one of the most misunderstood — and most important — parts of building a successful fractional career. In this episode Toni breaks down why so many senior women struggle to gain traction in fractional roles, how positioning differs from full-time leadership, and what it really means to be hired for judgement rather than execution. Here's what you'll learn in this episode ⏹  Why experience alone doesn't translate into fractional opportunities ⏹  The difference between employee positioning and fractional leadership positioning ⏹  Why fractional leaders are hired for judgement, not capacity ⏹  The most common positioning mistakes that keep leaders invisible ⏹  How to pressure-test your own positioning without "selling yourself" ⏹  What comes next if you want to move from interest to paid fractional work What's coming next In next week's episode, we'll go one step further and explore how fractional leaders actually get hired — what genuinely leads to opportunities, and what doesn't. Want support with your positioning? If this episode highlighted gaps or uncertainty around how you're currently positioned, you can book a free strategy session or  fractional leadership positioning audit — here:

positioning fractional fractional leadership
Revelation Wellness - Healthy & Whole
#1050 "Your Inheritance Now" A REVING the Word Workout

Revelation Wellness - Healthy & Whole

Play Episode Listen Later Feb 16, 2026 42:19


Today, Alisa is coaching you through an endurance workout — and she's asking a bold question right up front: Are you down for different? It's time to shake up the plateaus and press into challenge. As you move, she'll guide you through the 4 P's of your inheritance while teaching from Ephesians 1:3–14: Presence. Positioning. Pardoning. Practicing new life. Along the way, Alisa leads you through two prayer prompts and creates space for silence. And if the quiet feels uncomfortable? She invites you to lean in. Because out of the silence, the heart speaks. So lace up your shoes — and let's get moving. New to REVING the Word? Press play and take this episode on a walk, run, hike, or to the gym. You pick how you want to move as you work out your body, and work in the good news! Playlist: Saltwater by Chicane O God Would You Move by Jesus Culture and KXC The Blood by Passion and JJ Hasulube Gratitide by Worship Portal

Your Brand Amplified©
Positioning Mastery and Intellectual Property Protection with Jason Van Orden

Your Brand Amplified©

Play Episode Listen Later Feb 16, 2026 39:42


Jason Van Orden's twenty-year journey reveals a critical truth: scaling requires systematizing intellectual property, not just working harder. After building a top-ten business podcast, he hit an inflection point—success without alignment felt hollow. This realization shifted his focus to helping established experts break through plateaus by codifying their expertise into frameworks, tools, and signature methods. His core insight: most experts remain bottlenecks because their knowledge stays trapped in their heads or scattered across places. Jason identifies four specific growth constraints that plague expert businesses: strategic sequencing, client delivery, demand generation, and positioning. His own transformation proved the power of codification—by creating a signature method, he shifted from constant one-on-one work to strategic quarterly calls while increasing client results and capacity. Crucially, he discovered that codifying IP actually protects your brand rather than diluting it; formalized frameworks become trademarked assets that competitors can't replicate. If you're stuck despite success, the Growth Diagnostic identifies your specific bottleneck in under 10 minutes. Rather than guessing which constraint is holding you back, this diagnostic provides personalized clarity on exactly where to focus to unlock more impact and income. Stop applying band-aid solutions and discover whether your real issue is strategic sequencing, delivery capacity, demand generation, or positioning—then build your growth strategy accordingly. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most People Don't... But You Do!
For All The Marbles: #12, Why Most People Don't Commit to Marketing with Brenton Nickles, CEO & Co-Founder JDS1 Marketing

Most People Don't... But You Do!

Play Episode Listen Later Feb 16, 2026 48:14


In this sharp and practical episode, Bart sits down with Brenton Nickles, founder of JDS1 Marketing, to break down what actually works in modern marketing — and what doesn't. Brent shares his journey from traditional marketing roles to building his own agency, helping businesses clarify their message, strengthen their brand, and execute consistently. He explains why most marketing efforts fail (lack of strategy, impatience, inconsistency), how attention is earned through value, and why long‑term positioning always beats short‑term tactics. This conversation cuts through the noise and offers a grounded, disciplined approach to marketing that leaders and entrepreneurs can immediately apply.Major Takeaways / LearningsMarketing is not a one‑time campaign — it's a system. Sustainable growth requires consistency.Clarity beats creativity. If people don't understand what you do, clever branding won't save you.Most businesses quit too early. Results compound over time — not overnight.Strategy must come before tactics. Posting content without direction wastes energy.Attention is currency. You earn it by solving real problems, not by being loud.Brand is built through repetition. Showing up consistently builds trust.Measure what matters. Data should inform decisions, not overwhelm them.Positioning determines growth. When you clearly define who you serve and how, momentum follows.Memorable Quotes“Marketing isn't magic — it's discipline.”“Clarity always beats clever.”“If you're not consistent, you're invisible.”“Strategy first. Tactics second.”“Attention has to be earned.”“You don't build trust in a week.” Why It Matters / How to Use ItThis episode is a reality check for entrepreneurs, leaders, and marketers who want results without the hype. Brent Nickles reinforces that growth doesn't come from chasing trends — it comes from clarity, discipline, and long‑term commitment. If you're frustrated by inconsistent results or overwhelmed by marketing options, this conversation offers a practical framework: define your strategy, commit to consistency, measure progress, and play the long game. Success in marketing — like success in leadership — is rarely flashy. It's built through disciplined repetition and clear positioning.Connect with Brenton over LinkedIn here: https://www.linkedin.com/in/brenton-david-nickles/

Revelation Wellness - Healthy & Whole
#1050 "Your Inheritance Now" A REVING the Word Workout

Revelation Wellness - Healthy & Whole

Play Episode Listen Later Feb 16, 2026 42:19


Today, Alisa is coaching you through an endurance workout — and she's asking a bold question right up front: Are you down for different? It's time to shake up the plateaus and press into challenge. As you move, she'll guide you through the 4 P's of your inheritance while teaching from Ephesians 1:3–14: Presence. Positioning. Pardoning. Practicing new life. Along the way, Alisa leads you through two prayer prompts and creates space for silence. And if the quiet feels uncomfortable? She invites you to lean in. Because out of the silence, the heart speaks. So lace up your shoes — and let's get moving. New to REVING the Word? Press play and take this episode on a walk, run, hike, or to the gym. You pick how you want to move as you work out your body, and work in the good news! Playlist: Saltwater by Chicane O God Would You Move by Jesus Culture and KXC The Blood by Passion and JJ Hasulube Gratitide by Worship Portal

Compound Insights
Real Estate 2026: Positioning For the Next Cyle With Portfolio Manager Brent Jenkins

Compound Insights

Play Episode Listen Later Feb 16, 2026 34:11


Brent Jenkins, Managing Director and Portfolio Manager of the Clarion Partners Real Estate Income Fund, shares his insights from past real estate cycles and their influence on portfolio construction.  He also discusses key sector investment themes along with trends in retail, office, industrial and housing end markets.

Daily Stock Picks

One of the most complete episodes I've done with a testimonial on the tools and my top 3 trades from 2025. Get my FREE newsletter or sign up for the paid version with benefits like the Office Hours and tracking the portfolios in Savvy Trader ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dailystockpick.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THESE SALES END SOON: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TRENDSPIDER $9 2 week trial WEEKEND SALE - get any annual plan and I'll send you my 4 hour algorithm. ⁠⁠⁠⁠⁠⁠Seeking Alpha's "VALENTINES DAY SALE"⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEEKING ALPHA BUNDLE - Save over $150 and get Premium and Alpha Picks together ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ALPHA PICKS - Want to Beat the S&P? Save $75 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seeking Alpha Premium - FREE 7 DAY TRIAL and 15% OFF⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEEKING ALPHA PRO - TRY IT FOR A MONTH FOR ONLY $89 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EPISODE SUMMARY

The President's Daily Brief
February 12th, 2026: U.S. Positioning Mobile Missile Launchers Against Iran & U.S. Arms Flow to Cartels

The President's Daily Brief

Play Episode Listen Later Feb 12, 2026 25:50


In this episode of The President's Daily Brief: Fresh satellite imagery reveals the United States has shifted Patriot missile systems onto mobile launchers at its largest base in the Middle East, signaling a hardened and more flexible defense posture as tensions with Iran simmer. New data from Mexico's defense secretary shows roughly seventy-eight percent of firearms seized under the current administration originated in the United States, reigniting the cross-border fight over cartel violence and arms trafficking. President Trump hosted Israeli Prime Minister Benjamin Netanyahu at the White House, where Iran dominated the agenda, including calls from Israel to expand U.S.–Iran talks to address Tehran's ballistic missile program. And in today's Back of the Brief—Russia says it will continue observing the limits of the New START nuclear arms treaty, even after its expiration, provided the United States does the same, keeping the last major nuclear arms agreement on life support. To listen to the show ad-free, become a premium member of The President's Daily Brief by visiting https://PDBPremium.com. Please remember to subscribe if you enjoyed this episode of The President's Daily Brief.  YouTube: youtube.com/@presidentsdailybrief Acre Gold: Start building physical gold with simple monthly payments and enter to win two Ancient Collection gold bars at https://GetAcreGold.com/PDB.  Ridge Wallet: Upgrade your wallet today! Get 10% Off @Ridge with code PDB at https://www.Ridge.com/PDB #Ridgepod American Financing: Call American Financing today to find out how customers are saving an avg of $800/mo. NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 866-885-1881 for details about credit costs and terms. Visit http://www.AmericanFinancing.net/PDB Learn more about your ad choices. Visit megaphone.fm/adchoices

Startup to Last
New positioning

Startup to Last

Play Episode Listen Later Feb 12, 2026 54:10


Of course we spend the first half of the episode talking about AI, but then we get into some good ol' fashioned SaaS talk.

Uncomplicated Marketing
#91 Consistency: The Key to Success

Uncomplicated Marketing

Play Episode Listen Later Feb 12, 2026 70:51


From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook.In this week's episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consistent $15K–$50K months without burnout, chaos, or living inside their inbox.Moe's story is raw and rare: 12 businesses across four continents, multiple rebuilds after major setbacks, and a hard-earned conviction that real freedom comes from mastering the fundamentals not chasing the newest tactic.This conversation is part mindset reset, part tactical masterclass and a direct callout of the “busy being busy” trap that keeps talented people stuck under six figures.We dig into:- Why most business advice fails solopreneurs and what actually works- The POO framework: Positioning, Offer, Outreach and why it's the foundation of predictable income- Why people don't buy your process they buy the outcome- How to build a standout offer that removes objections before they show up- The outreach truth: unless it's an explicit no it's a yes but not now - The “entitlement free zone” mindset for your inbox and follow ups - Why consistency beats talent and how to become a better “fisher” for clients - How to stop “busy being busy” and focus on the highest impact money moves - What real scale means: more revenue with less time and fewer moving parts - Rapid LinkedIn outreach systems: connect, acknowledge, compliment, advanceKey Takeaways:- Freedom is a skill and it starts with being able to find your next client on demand- If you're not actively fishing you're just decorating the boat- A compelling offer wins because it's outcome first, details later- Outreach is not optional it's pipeline hygiene- You don't need a team to hit six figures you need clarity and consistencyConnect with Moe:Website: www.moechoice.net/masterclass/LinkedIn: www.linkedin.com/in/moechoice/Follow Us:

EGGS - The podcast
Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

EGGS - The podcast

Play Episode Listen Later Feb 12, 2026 57:47


SummaryIn this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution.TakeawaysAI is a tool, not a strategy.Strategic thinking is crucial for business success.Marketing is about creating value for customers.Differentiation is key to standing out in the market.Cultural alignment is essential for organizational change.Positioning can redefine a business's market presence.Listening to customers can reveal unmet needs.Content should serve a strategic purpose, not just fill space.Building a moat around your business protects it from competition.Marketing decisions are made daily, consciously or unconsciously.Chapters00:00 Introduction to Mike Snyder02:40 Navigating the Evolving Marketing Landscape05:34 The Importance of Strategic Thinking in Marketing09:27 Understanding Marketing Fundamentals11:41 Creating Value and Differentiation15:43 Reinforcing Change in Company Culture22:28 Developing Effective Marketing Strategies29:34 The Art of Listening in Business31:43 Communication Breakdown in Modern Society35:24 Balancing Digital and Human Interaction44:05 Unpacking 'The Great Marketing Lie'Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/Credits:Hosted by Ryan Roghaar & Mike SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Create Launch Monetize Podcast
Episode 3: How To Land Paid Speaking Gigs | Events, Podcasts, Media and Category Positioning

Create Launch Monetize Podcast

Play Episode Listen Later Feb 12, 2026 16:42


If you want to get booked and paid to speak consistently, you must know where the opportunities are and how to position yourself as the right speaker for the job. In Episode 3 of The Booked and Paid Speaker Blueprint, Sean breaks down the real world systems he uses inside The Success Corps to land speaking engagements across stages, podcasts, corporate events, ERGs, associations and media appearances. You will learn where paid speaking opportunities actually live, how to build a repeatable lead pipeline, how to respond when you get rejected, and how to frame your speaking business using category design so buyers see you as the only logical choice. This episode is focused on execution. If your goal is consistent bookings and paid speaking opportunities, this is a foundational strategy episode. What You Will Learn In This Episode • Where to find paid speaking opportunities consistently • Platforms that connect speakers with event planners • How to get booked on podcasts using daily opportunity lists • How to secure local and national media appearances • How awareness months create speaking opportunities • How ERGs and corporate initiatives hire speakers regularly • How to respond professionally when you get rejected • Why building a speaking list and working it daily matters • The truth about "build it and they will come" in speaking • How category design helps you stand out in a crowded market • Why buyers purchase outcomes instead of solutions • How to create an easy yes decision for event planners Resources Mentioned In This Episode Speaker Platforms SpeakerHub SpeakerMatch eSpeakers Event Raptor Events In America 10Times Conference Connect Podcast Booking Platforms PodcastGuests.com PodMatch by Alex Sanfilippo Podcast Booking Services Command Your Brand with Jeremy Slate Media Booking Strategy Search morning news shows in your area Use newsroom email contacts Pitch around awareness days, weeks and months All of this AND MORE is here in my Booked and Paid Speaker Guide: bit.ly/getbookedtospeakguide Key Takeaways >Speaking opportunities exist everywhere. The difference between booked speakers and invisible speakers is having a system that brings in leads consistently. >Event planners want clear outcomes, not generic motivation. Your value comes from solving a specific problem that matters to their organization. >Category design allows you to frame, name and claim the problem you solve so buyers immediately understand why they need you. >Rejection is normal. Professional follow up keeps you in future consideration and builds long term booking pipelines. Chapters 00:00 Welcome and podcast rebrand update 00:45 What this show teaches speakers 01:10 The reality of speaking opportunities today 01:40 Where to find paid speaking events 02:20 Speaker platforms that list live opportunities 03:00 Automated event alerts and lead systems 03:40 How to get booked on podcasts consistently 04:30 Podcast booking services and platforms 05:00 How to get booked in local and national media 05:40 Using awareness months to land speaking gigs 06:20 Corporate ERGs and internal speaking opportunities 07:00 Pitching media and companies in advance 07:40 Delivering value when pitching podcasts and events 08:10 Handling rejection and staying in the pipeline 09:15 Building and working your speaker prospect list 10:00 The myth of build it and they will come 10:40 Why listeners trust real world experience 11:20 Selling outcomes instead of solutions 12:00 Introduction to category design for speakers 13:00 Creating a unique value proposition 14:00 Making yourself an easy yes for event planners 14:45 Preview of next episode on speaker fees and negotiation About The Podcast The Booked and Paid Speaker Blueprint is a step by step podcast for speakers who want to build a real speaking business and get booked consistently across stages, podcasts, corporate events and media. Hosted by Sean Douglas, a professional speaker, TEDx speaker and founder of The Success Corps speaker agency, the show teaches real world strategies based on daily execution inside the speaking industry. Call To Action >Subscribe on YouTube and your favorite podcast platform >Share this episode with a speaker who wants consistent bookings >Download the Booked and Paid Speaker Guide here: bit.ly/getbookedtospeakguide >Send a message if you want deeper training on any topic covered

Talk Money To Me
Order Pad | WiseTech Global (WTC.ASX) — The 2026 Re-Rating Setup | 100% Upside?

Talk Money To Me

Play Episode Listen Later Feb 12, 2026 7:55


Welcome to this fortnight's TMTM Order Pad, where we break down one high-conviction investment idea and assess whether the market is mispricing the opportunity.In this episode, Felicity dives into WiseTech Global (WTC.ASX) one of the ASX's most widely followed technology stocks and explains why we believe the company could be entering a critical 2026 re-rating phase.After a sharp sell-off across global software stocks, WiseTech now trades below historical valuation averages despite strong customer retention, growing free cash flow, a transition to transaction-based pricing, and integration upside from e2open.In this deep dive, we cover:• What WiseTech actually does and why CargoWise is mission-critical• The pricing model shift and margin outlook• e2open integration risks and opportunities• AI disruption risk or competitive advantage?• What the upcoming FY26 result needs to proveIs this simply a recovery trade or a genuine asymmetric opportunity?IMPORTANT: WTC.ASX at the time of recording 10th February 2026 is trading between $47 and $50

The Best of the Money Show
Mining Indaba: Positioning SA in the global critical minerals race

The Best of the Money Show

Play Episode Listen Later Feb 11, 2026 10:08 Transcription Available


Stephen Grootes speaks to Dr Tebogo Makube, Acting Deputy Director General of Sectors at the Department of Trade, Industry and Competition, about South Africa’s Critical Minerals Strategy and Implementation Plan. With global demand for minerals such as lithium, manganese and rare earths accelerating, South Africa is positioning itself not just as a supplier of raw materials, but as a key player in beneficiation, manufacturing and strategic value chains. The DTIC plays a central role in shaping industrial policy, attracting investment and ensuring that the country’s mineral wealth translates into jobs, growth and long-term competitiveness. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Ditching Hourly
Jason Staats - From Employee to Owner to Influencer

Ditching Hourly

Play Episode Listen Later Feb 10, 2026 45:03


Jason Staats joined me on Ditching Hourly to talk about his progression from being an employee in an accounting firm to running the top accounting community on the planet.LinksJason's websiteJason's YouTubeChapters(00:00) - Introduction and Guest Welcome (00:19) - Jason's Background and Career Journey (01:42) - Transition to Online Content Creation (02:42) - Early Challenges and Successes in Video Content (08:10) - The Importance of Writing and Speaking (10:09) - Building Authority and Professional Visibility (18:50) - Starting and Growing a Community (22:27) - The Attraction Offer Strategy (23:09) - Lessons from the Akimbo Workshop (25:08) - Building Community Retention (27:43) - Managing Community Dynamics (34:08) - Onboarding and Engagement Tactics (35:58) - Revenue Streams and Sponsorships (39:04) - Challenges and Advice for Content Creators (42:58) - Final Thoughts and Contact Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Honest Property Investment with Natasha Collins
Vacant Commercial Property? Fix the Positioning First

Honest Property Investment with Natasha Collins

Play Episode Listen Later Feb 10, 2026 18:07


I see a lot of commercial landlords assume that if a unit isn't letting, the rent must be wrong.In this episode, I talk through why that instinct can be misleading — and how reacting too quickly can actually attract the wrong tenant and create longer-term problems.I cover:how I interpret Rightmove stats and what high view numbers really tell mewhy poor enquiry quality is often a positioning issue, not a pricing onewhen dropping the rent or offering incentives can backfirewhat I look at before I touch the headline rentwhy proactively targeting the right occupiers often works better than waiting for enquiries to come inThis episode is for commercial landlords who want to reduce voids without compromising on tenant quality or making decisions they later regret.You can book a call to speak to us here: https://ncrealestate.co.uk/bookacall

She Scales
74. The Leadership Standard (Part 2/5) Premium Messaging & Positioning

She Scales

Play Episode Listen Later Feb 10, 2026 65:36


Part 2/5 of the Leadership Standard:The 5 part fast track sprint to help you raise your standards, sign premium clients, sell out your high ticket offers, and become the standard in your industry. This part is all about building your AUTHORITY through premium MESSAGING & POSITIONING.In this session, Sarah delve into the core principles of sales, focusing on the importance of authority, messaging, and positioning in driving premium sales. She emphasizes the need for a deep understanding of your audience, the role of sales psychology, and the impact of social proof on credibility. The session outlines the six principles of sales psychology, discusses the significance of emotional connection, and provides strategies for crafting effective messaging that resonates with high ticket clients.Chapters:00:00 Introduction to Sales and Leadership Standards02:56 Understanding Authority in Sales05:52 Building Authority Through Messaging and Positioning09:05 The Importance of Sales Psychology11:51 Social Proof and Its Impact on Sales14:46 The Six Principles of Sales Psychology18:10 Positioning Yourself as an Authority20:49 The Role of Commitment in Sales24:11 Likeness and Scarcity in Sales27:04 The Necessity of Authority in a Competitive Market30:02 Positioning and Messaging: Key Components32:54 Understanding Your Audience for Effective Messaging35:51 Crafting Effective Messaging Strategies38:48 Common Messaging Mistakes to Avoid42:04 The Three Core Desires of Customers45:04 The Importance of Emotional Connection in Sales48:09 Creating Nuanced Messaging for Your Audience51:08 The Power of Storytelling in Sales54:01 Final Thoughts on Authority and MessagingHere's how we can work together:

The John Batchelor Show
S8 Ep436: Michael Vlahos as Germanicus analyzes Polish Premier Donald Tusk's invocation of Jeffrey Epstein as a Russian intelligence asset, interpreting this as geopolitical warfare positioning Poland as Europe's bastion against Russia, potentially form

The John Batchelor Show

Play Episode Listen Later Feb 9, 2026 11:55


Michael Vlahos as Germanicus analyzes Polish Premier Donald Tusk's invocation of Jeffrey Epstein as a Russianintelligence asset, interpreting this as geopolitical warfare positioning Poland as Europe's bastion against Russia, potentially forming a central European bloc while ironically creating a symbiotic arrangement dividing Ukraine between Polish and Russian spheres. 1918 UKRAINE

Brand Shorthand
Super Bowl LX Ad Panel

Brand Shorthand

Play Episode Listen Later Feb 9, 2026 47:10


This week on the Brand Shorthand podcast, the positioning panelists join Mark to discuss the real winners and losers of last night's Super Bowl. From Instacart and Lay's potato chips to Budweiser and State Farm, the panelists review some of the Big Game commercials, highlighting which brands scored a touchdown and which ones may have fumbled. Join Mark and the positioning panelists for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

SteamyStory
Angel of Mercy: Part 2

SteamyStory

Play Episode Listen Later Feb 9, 2026


Miracles can happen on Christmas Eve.Based on a post by auguy86, in 2 parts. Listen to the ► Podcast at My First Time.“I; I don’t want to just be a charity case,” Ken replied. “If you do this, Gabrielle;”“It will only be because I want to. Promise,” Gabby replied, finishing his thought. “Now, your first lesson in kissing: making the move. I’m a young, attractive woman who has been making eye contact with you all night and finding every excuse in the book to touch you. You may not realize it, but when a woman does that, it means she’s ready for you to make the move. Try it on me, just like I did.”Mimicking Ken, Gabby closed her eyes, waiting for the moment that Ken would kiss her once more. He leaned in as she had done, trying to take his time and not rush anything. As he was about to kiss her, he remembered that agonizing wait when he could sense her almost on top of him. Pausing mere centimeters from her lips, he allowed the tension to build up for a few moments. Soon, a huge smile began to form on Gabby’s lips; she was enjoying this, and he hadn’t even touched her yet! Ken collected his courage and finally met her lips with his, moving them ever so slightly as he kissed her. He only had his instincts to guide him, but she didn’t seem to mind one bit.“Umm; that was very nice,” Gabby whispered as they parted. “Good job in mimicking my technique. Let’s try one more. This time, lick your lips just a bit before you kiss me, and try to let our mouths fit together like a puzzle. You can take my lower lip between yours, or I can take your lip between mine. Tilting your head to the side a bit is also a natural position. The possibilities are almost endless. When you’re ready, don’t be afraid to put your tongue in my mouth. In the future, you’ll want to be careful about doing this too soon, but for our purposes tonight, go right ahead.”Ken did as she instructed, and found that the increased moisture to be quite pleasant. It allowed each of their lips to slide along the other’s with little effort. All too soon, he felt Gabby take his lower lip in hers, sucking lightly and even nibbling for an instant. After she did this a second time, Ken took the hint and reciprocated in kind, eliciting a contented murmur from Gabby. As their kissing became more passionate, he could no longer resist the urge to taste this gorgeous woman. Still tentative, he pressed his tongue against the crease of her lips, which parted to allow him entry. Though he didn’t know what to do once he was in, he soon found himself enthralled in Gabby’s passions. Her tongue danced with his, exploring his mouth in a slow, methodical fashion. This gave him the perfect gauge to judge his own efforts by. After nearly twenty minutes of making out, they finally separated, their faces flushed from the experience.“Holy shit.” Ken sighed.“You, my friend, are one quick study. The next girl that kisses you may well get addicted and refuse to let you go,” Gabby agreed with a playful grin. Leaning back on the sofa, she reached down and unbuttoned the top button of her jeans, asking, “You ready to learn something else?”In spite of his hardening cock, Ken couldn’t help but feel like he was doing something he shouldn’t. “Look, you seriously don’t have to;”“I want to,” she said with confidence. “Ken, you are such a sweet, special guy, and I want to show you that. I want to prove to you how lucky a girl I would be to have a guy like you.”Would be? What’s that supposed to mean?“I’ve never made love to a virgin, Ken,” she continued. “But I know what I love in bed, and I think I can help you get quite good at this. You don’t have to do anything you don’t want to, but if you’ll allow me, I’d love nothing more than to take your virginity tonight.”Ken was torn. This woman certainly drove him crazy, but part of him worried this was all an elaborate setup. Women never came on to him like this, let alone one this beautiful! Then again, she hadn’t balked in the slightest in kissing him. Hell, she had even encouraged him to French kiss her. In spite of the fact that he had every reason to be distrusting after Jacqueline’s message, he recognized that she had shown him nothing but kindness and patience. He didn’t believe in destiny or fate, but if there was a moment in which he was supposed to lose his virginity, this had to be it.“Okay; I want to,” he whispered.“I’m glad,” she replied with a warm smile.Fumbling with his belt, he said, “I guess I’d better;”“There’s plenty of time, Ken,” Gabby reassured him. “If we do this, I want to do it right. I want to show you the proper way to take a girl around the world. That starts with what we were doing earlier, only this time, you can start removing my clothes in the process.”As Ken leaned in and resumed their kissing, Gabby guided his hands lower and slipped them underneath her sweater. He spent a few moments enjoying the warm sensation of skin-to-skin contact before tugging her sweater up. They separated for a moment so that Gabby could finish peeling her top off, revealing a simple, black silk bra. As they continued making out, Ken reached behind her, trying to decipher the key to unhooking the ever-hated bra.“Want some advice?” Gabby asked with a slight giggle.“Sure,” Ken signed, beginning to get frustrated.“Feel for the crease, then slip one finger under and one finger over. Squeeze together and rub your fingers until it unhooks.”Concentrating, Ken did as she instructed. The clasp itself was easy to find, and her descriptions were spot on. To his surprise, it only took one unsuccessful attempt before he managed to snap the garment open.“Impressive,” Gabby marveled.“Thanks, but that was all you. I’d be lost without your instructions.”“You’re a natural student; you take direction well. Ready for the next lesson?”“Oh yeah,” Ken said with anticipation.“Your kissing skills have grown by leaps and bounds in just a few minutes. Now you should remember that you don’t have to kiss just my lips. My cheeks, my neck, my shoulders; my entire body is your playground. Few things turn a woman on more than a man whose only desire is to worship every inch of her form.”With that, Gabby shrugged her shoulders and slipped her bra off, revealing her ample D-cup tits to Ken. He was utterly speechless at the sight he now beheld. They were not only large, but quite perky as well. Her tiny pink nipples, already hard from their making out, were the perfect accent to Gabby’s most notable assets. As he drank her in, he felt her guide his hand towards her, reaching him out to touch her tit. It barely fit into his hand, yet it was so soft and warm that it felt like it just belonged there. Taking a deep breath, Ken now reached in with both of his hands, squeezing her tits together and exploring every inch of their surface. Remembering her words from a moment ago, he leaned in once more and began to kiss his way from her lips down to her chest.“Yes; just like that.” she cooed.Arriving at the valley of her bosom, he made his way to one side, kissing her tit while also stimulating her nipple with his finger.“That’s so good, Ken; ooh, you can suck on them too,” she whispered with encouragement.Ken’s heart leapt at her suggestion, and he moved to take one of her tiny nipples in his mouth. He sucked with eagerness at first, but Gabby soon coaxed him to go slower.“Careful there; be gentle.”“Sorry.”“Quite alright, they’re just a bit sensitive,” she said with a sweet giggle.Ken spent quite some time lapping at her tits, alternating sides every so often. At first, Gabby advised him on when to change so as not to over stimulate one side or the other. Soon, though, Ken was moving back and forth all on his own, driving her wild with lust in the process. After several minutes of this, she lifted his head up, a wicked grin on her face.“Ready for the big reveal?” she asked, lowering the zipper of her jeans.“Uh; uh huh.”Lifting her hips up, Gabby slipped her jeans over her curvy ass and down her long legs before kicking them off with her boots. She then turned to recline back on the sofa, spreading her legs a tiny bit. The smoldering come hither look she gave Ken was enough to bring any man to his knees.“Come on, Ken; you’ve got a Christmas present to open.”Ken’s mouth went dry as he stared at her black thong panties, mesmerized in disbelief by what was about to happen. With trembling hands, he slipped his fingers into her waistband and slid the silky garment off, revealing Gabby’s shaven pussy at last. In that moment, Ken had completely forgotten that he was still wearing all his clothes.“I just love the way you’re looking at me,” Gabby breathed, breaking his trance. “It’s like you won the lottery or something.”“I; think I did.”“So sweet. Now then, time to learn how to really make a woman happy. Most women are at least willing to engage in oral sex, but you always need to give at least as much as you receive. It’s only polite. And there’s no better way to make a woman want to suck your cock; than to eat her pussy without prompting. With that said.”Gabby now spread her legs wide for him, beckoning him to explore her delectable womanhood. Following a trail she laid with her fingers, Ken began to kiss his way up her leg and inner thigh. After repeating the action on her other leg, he arrived at her soaked pussy, breathing in the musky aroma seeping from within her.“Spread my lips, Ken,” Gabby whispered.Using a gentle touch, he did as she asked, gazing deep into her slick tunnel. He soon leaned forward, touching his tongue to the folds of her labia. She tasted different than he had expected, perhaps a bit salty, but nothing unpleasant in Ken’s mind. He continued to taste and tease her lips for a few moments, and she began to squirm and writhe under him in pleasure.“Oh, yes; that’s just right, Ken; you can move a little higher, too. See that little bump there? That’s my clit. She’s sensitive, but if you pay enough attention to her; something good is bound to happen.”He tilted his head upwards a bit, running his tongue along her lips as he arrived at her clit. Flicking the nub a couple of times, he was surprised at just how strong Gabby’s reaction was. Ken liked that. She was having the time of her life, and it was all because of him. Feeling a twinge of confidence, he redoubled his efforts and began lapping at her clit again and again, never giving her a chance to rest.“Yes; yes, that’s fucking incredible!” she cried out.As Gabby’s hips began to buck, Ken looped his arms around her thighs on instinct, helping her to remain still. He continued his worshipping of her womanhood, savoring every drop of her juices as she squirmed and squealed in delight. Soon, he began to sense that her thrashing was reaching a crescendo and an ultimate plateau. He received almost immediate verbal confirmation of this.“Holy shit; Fuck that’s awesome! Oh, Ken don’t stop; don’t; stop; please don’t stop don’t stop don’t stop; ah!”Ken knew in an academic sense that women could achieve powerful orgasms. Still, he had never actually seen it happen, let alone experienced it by his hand, or rather his tongue. Yet lying beneath him was the most beautiful woman he had ever met in his life, and she was becoming even more beautiful by the second as her body erupted in ecstasy. The look of pleasure on her face as her eyes fluttered closed was awe-inspiring. A few final licks to her pussy, and she gently pushed his face away from her crotch.“That’s quite enough; but oh so wonderful.” she sighed. “You’re a natural, Ken.”“Thanks. That’s; got to be the hottest thing I’ve ever seen in my life. Seeing you lose control like that, it was surreal.”“So sweet,” she said, sitting up straight on the sofa. “For all your supposed awkwardness, you sure know how to pay a girl a compliment.” She leaned forward, planting a long, slow kiss on his lips. As they parted, she whispered, “Ready for your due reward?”With a slight gasp, he replied, “Oh, hell yes.”Gabby stood from the sofa, smiling the entire time. Reaching behind the armrest of the sofa, she pulled out a dark blue sleeping bag and began to spread it out on the thick rug in front of the fire.“It’s a tradition,” she explained, seeing the look of confusion on Ken’s face. “When I was a little girl, I swore I’d catch Santa in the act by sleeping next to the tree. He’d never be able to sneak past me. Well, my parents told me to go for it, but that it wouldn’t work; he’s too good. Sure enough, he had come and gone the next morning. He even left a note next to my pillow that said, ‘Nice try, Gabby. Merry Christmas.’ Ever since then, I’ve slept by the tree every Christmas Eve.”“Love it,” Ken grinned.By now, she had finished spreading the sleeping bag out on the floor and affixed a couple of pillows at the head for them. As it was designed for one person, she had opened it completely and laid it out flat, making it large enough for two to lie on. Seeing what she was doing, Ken grabbed a large throw blanket from the sofa to cover up with.“Why, thank you,” she said. “But don’t you think you’re a bit overdressed?”“Huh?” Ken had been so entranced with Gabby’s naked body that he’d forgotten that he was still wearing his clothes. “Oh, uh, I guess so.”“Can I help with that?” she asked with a mischievous grin.“Sure.”Gabby sauntered over to him, wrapping him in a warm hug as they stood next to the fireplace. After kissing his lips, she moved to his cheek and neck, just as he had done to her before. As she began to drive him crazy, she slipped her fingers into his tee shirt and pulled it off of him, exposing his bare chest to her. Now with a new playground to explore, Gabby continued from where she left off. She first lingered around his neck and shoulders, then down his chest before finally reaching his stomach. As she knelt before him, she unbuckled his belt and slid his jeans and boxers down to his ankles, freeing his rock hard cock at last.Ken was not large my most standards, being only about five inches in length at full staff, but to Gabby he was perfect. She had no hesitation as she began to lightly stroke his length in her hand, and soon began to take him in her mouth bit-by-bit. Ken was in blissful agony; not only was he receiving is first blowjob, but he also had to keep from exploding too soon, all while concentrating on standing still. She sucked him for a few seconds more before releasing him.“If you get close, let me know, okay? I want this inside my pussy, too.”Ken could only nod in reply. She soon resumed her pleasuring of his member, sucking him with gleeful determination. He had been so good to her tonight; she only wanted to reward his efforts. Slowing her pace, she gazed up at him with her smoldering eyes, her pretty face framed by her long blonde hair. As Ken began to lose himself in her beauty, he also felt a familiar bubbling up in the pit of his stomach. Though he panicked for a moment, he soon had the presence of mind to tap Gabby on the forehead.“I think you’d better slow down,” he stammered.Releasing his cock from her mouth with a pop, Gabby grinned and replied, “Good. Because I think it’s time for me to take your virginity.”After switching off the gas logs, she stretched out on the open sleeping bag and held part of the blanket up, beckoning Ken to slide in with her. He did so with eagerness, though was still nervous as hell; he had no idea what he was doing! Sensing his doubts, Gabby spoke with soft confidence and reassurance.“Let’s go you on top to start. That way you can control it so you don’t go off too soon. Honestly, though, don’t worry about stamina. You’ve already lasted through one of my blowjobs, which is no small feat, if I do say so myself. You ready?”“Um, yeah; I think so. But do we need any; protection? I don’t have a condom or anything.”With a warm smile, she replied, “Don’t ever change, Ken. Sweet, humble, and considerate, that’s what you are. I don’t have any diseases per my last doctor’s visit two months ago, and I know you’re a virgin so I don’t think there’s any concern.”“That’s good. But; what if you get pregnant? I’m not sure I’d be able to pull out in time.”“Well,” she paused, her smile becoming more bittersweet. “It’s a long story, but trust me when I say that there’s no risk of me becoming pregnant. We’re clear to let loose with this, as long as you’re comfortable with that, of course.”“I am. I just; wanted to be sure.”“Thank you, Ken. Now, if you please, my pussy is aching for your cock, and you’d best make her happy.”Positioning his pelvic region between her legs, Ken attempted to push into her, but his slick cock merely grazed the surface before slipping up to her belly. Gabby just smiled and reached down, taking a gentle grip on his cock with her hand and guiding him to the entrance of her pussy. Feeling a bit of give, he followed his instincts and penetrated her at long last, his virginity melting away in the process. She was divine, far tighter than Ken had ever imagined in his wildest dreams and fantasies.“Oh Ken; that’s just where you belong,” she cooed in satisfaction.“Holy fuck; so tight.” he could only reply.Ken began to thrust in and out of her, keeping his tempo moderate at the start to get a feel for how sensitive he was. The sensations of making love to this goddess were only enhanced by the look of sheer enjoyment in Gabby’s eyes. He prayed that he would be able to last and enjoy it all, even if only for a few minutes. As he continued thrusting into her, Gabby began to get a mischievous look in her eyes.“You’re thinking something,” Ken observed.“Uh huh. Wanna learn a trick that’ll drive any girl nuts?”“Sure.”“Come up on your knees and keep your torso straight up. Try to get to where you can keep yourself inside me without having to balance on your arms.”“Like this?” he asked, relaxing back on his folded knees.“Exactly. You can also stretch my leg out against your chest to help you balance.”“Very nice,” he said as he followed her instructions.&ld

Steamy Stories Podcast
Angel of Mercy: Part 2

Steamy Stories Podcast

Play Episode Listen Later Feb 9, 2026


Miracles can happen on Christmas Eve.Based on a post by auguy86, in 2 parts. Listen to the ► Podcast at My First Time.“I; I don’t want to just be a charity case,” Ken replied. “If you do this, Gabrielle;”“It will only be because I want to. Promise,” Gabby replied, finishing his thought. “Now, your first lesson in kissing: making the move. I’m a young, attractive woman who has been making eye contact with you all night and finding every excuse in the book to touch you. You may not realize it, but when a woman does that, it means she’s ready for you to make the move. Try it on me, just like I did.”Mimicking Ken, Gabby closed her eyes, waiting for the moment that Ken would kiss her once more. He leaned in as she had done, trying to take his time and not rush anything. As he was about to kiss her, he remembered that agonizing wait when he could sense her almost on top of him. Pausing mere centimeters from her lips, he allowed the tension to build up for a few moments. Soon, a huge smile began to form on Gabby’s lips; she was enjoying this, and he hadn’t even touched her yet! Ken collected his courage and finally met her lips with his, moving them ever so slightly as he kissed her. He only had his instincts to guide him, but she didn’t seem to mind one bit.“Umm; that was very nice,” Gabby whispered as they parted. “Good job in mimicking my technique. Let’s try one more. This time, lick your lips just a bit before you kiss me, and try to let our mouths fit together like a puzzle. You can take my lower lip between yours, or I can take your lip between mine. Tilting your head to the side a bit is also a natural position. The possibilities are almost endless. When you’re ready, don’t be afraid to put your tongue in my mouth. In the future, you’ll want to be careful about doing this too soon, but for our purposes tonight, go right ahead.”Ken did as she instructed, and found that the increased moisture to be quite pleasant. It allowed each of their lips to slide along the other’s with little effort. All too soon, he felt Gabby take his lower lip in hers, sucking lightly and even nibbling for an instant. After she did this a second time, Ken took the hint and reciprocated in kind, eliciting a contented murmur from Gabby. As their kissing became more passionate, he could no longer resist the urge to taste this gorgeous woman. Still tentative, he pressed his tongue against the crease of her lips, which parted to allow him entry. Though he didn’t know what to do once he was in, he soon found himself enthralled in Gabby’s passions. Her tongue danced with his, exploring his mouth in a slow, methodical fashion. This gave him the perfect gauge to judge his own efforts by. After nearly twenty minutes of making out, they finally separated, their faces flushed from the experience.“Holy shit.” Ken sighed.“You, my friend, are one quick study. The next girl that kisses you may well get addicted and refuse to let you go,” Gabby agreed with a playful grin. Leaning back on the sofa, she reached down and unbuttoned the top button of her jeans, asking, “You ready to learn something else?”In spite of his hardening cock, Ken couldn’t help but feel like he was doing something he shouldn’t. “Look, you seriously don’t have to;”“I want to,” she said with confidence. “Ken, you are such a sweet, special guy, and I want to show you that. I want to prove to you how lucky a girl I would be to have a guy like you.”Would be? What’s that supposed to mean?“I’ve never made love to a virgin, Ken,” she continued. “But I know what I love in bed, and I think I can help you get quite good at this. You don’t have to do anything you don’t want to, but if you’ll allow me, I’d love nothing more than to take your virginity tonight.”Ken was torn. This woman certainly drove him crazy, but part of him worried this was all an elaborate setup. Women never came on to him like this, let alone one this beautiful! Then again, she hadn’t balked in the slightest in kissing him. Hell, she had even encouraged him to French kiss her. In spite of the fact that he had every reason to be distrusting after Jacqueline’s message, he recognized that she had shown him nothing but kindness and patience. He didn’t believe in destiny or fate, but if there was a moment in which he was supposed to lose his virginity, this had to be it.“Okay; I want to,” he whispered.“I’m glad,” she replied with a warm smile.Fumbling with his belt, he said, “I guess I’d better;”“There’s plenty of time, Ken,” Gabby reassured him. “If we do this, I want to do it right. I want to show you the proper way to take a girl around the world. That starts with what we were doing earlier, only this time, you can start removing my clothes in the process.”As Ken leaned in and resumed their kissing, Gabby guided his hands lower and slipped them underneath her sweater. He spent a few moments enjoying the warm sensation of skin-to-skin contact before tugging her sweater up. They separated for a moment so that Gabby could finish peeling her top off, revealing a simple, black silk bra. As they continued making out, Ken reached behind her, trying to decipher the key to unhooking the ever-hated bra.“Want some advice?” Gabby asked with a slight giggle.“Sure,” Ken signed, beginning to get frustrated.“Feel for the crease, then slip one finger under and one finger over. Squeeze together and rub your fingers until it unhooks.”Concentrating, Ken did as she instructed. The clasp itself was easy to find, and her descriptions were spot on. To his surprise, it only took one unsuccessful attempt before he managed to snap the garment open.“Impressive,” Gabby marveled.“Thanks, but that was all you. I’d be lost without your instructions.”“You’re a natural student; you take direction well. Ready for the next lesson?”“Oh yeah,” Ken said with anticipation.“Your kissing skills have grown by leaps and bounds in just a few minutes. Now you should remember that you don’t have to kiss just my lips. My cheeks, my neck, my shoulders; my entire body is your playground. Few things turn a woman on more than a man whose only desire is to worship every inch of her form.”With that, Gabby shrugged her shoulders and slipped her bra off, revealing her ample D-cup tits to Ken. He was utterly speechless at the sight he now beheld. They were not only large, but quite perky as well. Her tiny pink nipples, already hard from their making out, were the perfect accent to Gabby’s most notable assets. As he drank her in, he felt her guide his hand towards her, reaching him out to touch her tit. It barely fit into his hand, yet it was so soft and warm that it felt like it just belonged there. Taking a deep breath, Ken now reached in with both of his hands, squeezing her tits together and exploring every inch of their surface. Remembering her words from a moment ago, he leaned in once more and began to kiss his way from her lips down to her chest.“Yes; just like that.” she cooed.Arriving at the valley of her bosom, he made his way to one side, kissing her tit while also stimulating her nipple with his finger.“That’s so good, Ken; ooh, you can suck on them too,” she whispered with encouragement.Ken’s heart leapt at her suggestion, and he moved to take one of her tiny nipples in his mouth. He sucked with eagerness at first, but Gabby soon coaxed him to go slower.“Careful there; be gentle.”“Sorry.”“Quite alright, they’re just a bit sensitive,” she said with a sweet giggle.Ken spent quite some time lapping at her tits, alternating sides every so often. At first, Gabby advised him on when to change so as not to over stimulate one side or the other. Soon, though, Ken was moving back and forth all on his own, driving her wild with lust in the process. After several minutes of this, she lifted his head up, a wicked grin on her face.“Ready for the big reveal?” she asked, lowering the zipper of her jeans.“Uh; uh huh.”Lifting her hips up, Gabby slipped her jeans over her curvy ass and down her long legs before kicking them off with her boots. She then turned to recline back on the sofa, spreading her legs a tiny bit. The smoldering come hither look she gave Ken was enough to bring any man to his knees.“Come on, Ken; you’ve got a Christmas present to open.”Ken’s mouth went dry as he stared at her black thong panties, mesmerized in disbelief by what was about to happen. With trembling hands, he slipped his fingers into her waistband and slid the silky garment off, revealing Gabby’s shaven pussy at last. In that moment, Ken had completely forgotten that he was still wearing all his clothes.“I just love the way you’re looking at me,” Gabby breathed, breaking his trance. “It’s like you won the lottery or something.”“I; think I did.”“So sweet. Now then, time to learn how to really make a woman happy. Most women are at least willing to engage in oral sex, but you always need to give at least as much as you receive. It’s only polite. And there’s no better way to make a woman want to suck your cock; than to eat her pussy without prompting. With that said.”Gabby now spread her legs wide for him, beckoning him to explore her delectable womanhood. Following a trail she laid with her fingers, Ken began to kiss his way up her leg and inner thigh. After repeating the action on her other leg, he arrived at her soaked pussy, breathing in the musky aroma seeping from within her.“Spread my lips, Ken,” Gabby whispered.Using a gentle touch, he did as she asked, gazing deep into her slick tunnel. He soon leaned forward, touching his tongue to the folds of her labia. She tasted different than he had expected, perhaps a bit salty, but nothing unpleasant in Ken’s mind. He continued to taste and tease her lips for a few moments, and she began to squirm and writhe under him in pleasure.“Oh, yes; that’s just right, Ken; you can move a little higher, too. See that little bump there? That’s my clit. She’s sensitive, but if you pay enough attention to her; something good is bound to happen.”He tilted his head upwards a bit, running his tongue along her lips as he arrived at her clit. Flicking the nub a couple of times, he was surprised at just how strong Gabby’s reaction was. Ken liked that. She was having the time of her life, and it was all because of him. Feeling a twinge of confidence, he redoubled his efforts and began lapping at her clit again and again, never giving her a chance to rest.“Yes; yes, that’s fucking incredible!” she cried out.As Gabby’s hips began to buck, Ken looped his arms around her thighs on instinct, helping her to remain still. He continued his worshipping of her womanhood, savoring every drop of her juices as she squirmed and squealed in delight. Soon, he began to sense that her thrashing was reaching a crescendo and an ultimate plateau. He received almost immediate verbal confirmation of this.“Holy shit; Fuck that’s awesome! Oh, Ken don’t stop; don’t; stop; please don’t stop don’t stop don’t stop; ah!”Ken knew in an academic sense that women could achieve powerful orgasms. Still, he had never actually seen it happen, let alone experienced it by his hand, or rather his tongue. Yet lying beneath him was the most beautiful woman he had ever met in his life, and she was becoming even more beautiful by the second as her body erupted in ecstasy. The look of pleasure on her face as her eyes fluttered closed was awe-inspiring. A few final licks to her pussy, and she gently pushed his face away from her crotch.“That’s quite enough; but oh so wonderful.” she sighed. “You’re a natural, Ken.”“Thanks. That’s; got to be the hottest thing I’ve ever seen in my life. Seeing you lose control like that, it was surreal.”“So sweet,” she said, sitting up straight on the sofa. “For all your supposed awkwardness, you sure know how to pay a girl a compliment.” She leaned forward, planting a long, slow kiss on his lips. As they parted, she whispered, “Ready for your due reward?”With a slight gasp, he replied, “Oh, hell yes.”Gabby stood from the sofa, smiling the entire time. Reaching behind the armrest of the sofa, she pulled out a dark blue sleeping bag and began to spread it out on the thick rug in front of the fire.“It’s a tradition,” she explained, seeing the look of confusion on Ken’s face. “When I was a little girl, I swore I’d catch Santa in the act by sleeping next to the tree. He’d never be able to sneak past me. Well, my parents told me to go for it, but that it wouldn’t work; he’s too good. Sure enough, he had come and gone the next morning. He even left a note next to my pillow that said, ‘Nice try, Gabby. Merry Christmas.’ Ever since then, I’ve slept by the tree every Christmas Eve.”“Love it,” Ken grinned.By now, she had finished spreading the sleeping bag out on the floor and affixed a couple of pillows at the head for them. As it was designed for one person, she had opened it completely and laid it out flat, making it large enough for two to lie on. Seeing what she was doing, Ken grabbed a large throw blanket from the sofa to cover up with.“Why, thank you,” she said. “But don’t you think you’re a bit overdressed?”“Huh?” Ken had been so entranced with Gabby’s naked body that he’d forgotten that he was still wearing his clothes. “Oh, uh, I guess so.”“Can I help with that?” she asked with a mischievous grin.“Sure.”Gabby sauntered over to him, wrapping him in a warm hug as they stood next to the fireplace. After kissing his lips, she moved to his cheek and neck, just as he had done to her before. As she began to drive him crazy, she slipped her fingers into his tee shirt and pulled it off of him, exposing his bare chest to her. Now with a new playground to explore, Gabby continued from where she left off. She first lingered around his neck and shoulders, then down his chest before finally reaching his stomach. As she knelt before him, she unbuckled his belt and slid his jeans and boxers down to his ankles, freeing his rock hard cock at last.Ken was not large my most standards, being only about five inches in length at full staff, but to Gabby he was perfect. She had no hesitation as she began to lightly stroke his length in her hand, and soon began to take him in her mouth bit-by-bit. Ken was in blissful agony; not only was he receiving is first blowjob, but he also had to keep from exploding too soon, all while concentrating on standing still. She sucked him for a few seconds more before releasing him.“If you get close, let me know, okay? I want this inside my pussy, too.”Ken could only nod in reply. She soon resumed her pleasuring of his member, sucking him with gleeful determination. He had been so good to her tonight; she only wanted to reward his efforts. Slowing her pace, she gazed up at him with her smoldering eyes, her pretty face framed by her long blonde hair. As Ken began to lose himself in her beauty, he also felt a familiar bubbling up in the pit of his stomach. Though he panicked for a moment, he soon had the presence of mind to tap Gabby on the forehead.“I think you’d better slow down,” he stammered.Releasing his cock from her mouth with a pop, Gabby grinned and replied, “Good. Because I think it’s time for me to take your virginity.”After switching off the gas logs, she stretched out on the open sleeping bag and held part of the blanket up, beckoning Ken to slide in with her. He did so with eagerness, though was still nervous as hell; he had no idea what he was doing! Sensing his doubts, Gabby spoke with soft confidence and reassurance.“Let’s go you on top to start. That way you can control it so you don’t go off too soon. Honestly, though, don’t worry about stamina. You’ve already lasted through one of my blowjobs, which is no small feat, if I do say so myself. You ready?”“Um, yeah; I think so. But do we need any; protection? I don’t have a condom or anything.”With a warm smile, she replied, “Don’t ever change, Ken. Sweet, humble, and considerate, that’s what you are. I don’t have any diseases per my last doctor’s visit two months ago, and I know you’re a virgin so I don’t think there’s any concern.”“That’s good. But; what if you get pregnant? I’m not sure I’d be able to pull out in time.”“Well,” she paused, her smile becoming more bittersweet. “It’s a long story, but trust me when I say that there’s no risk of me becoming pregnant. We’re clear to let loose with this, as long as you’re comfortable with that, of course.”“I am. I just; wanted to be sure.”“Thank you, Ken. Now, if you please, my pussy is aching for your cock, and you’d best make her happy.”Positioning his pelvic region between her legs, Ken attempted to push into her, but his slick cock merely grazed the surface before slipping up to her belly. Gabby just smiled and reached down, taking a gentle grip on his cock with her hand and guiding him to the entrance of her pussy. Feeling a bit of give, he followed his instincts and penetrated her at long last, his virginity melting away in the process. She was divine, far tighter than Ken had ever imagined in his wildest dreams and fantasies.“Oh Ken; that’s just where you belong,” she cooed in satisfaction.“Holy fuck; so tight.” he could only reply.Ken began to thrust in and out of her, keeping his tempo moderate at the start to get a feel for how sensitive he was. The sensations of making love to this goddess were only enhanced by the look of sheer enjoyment in Gabby’s eyes. He prayed that he would be able to last and enjoy it all, even if only for a few minutes. As he continued thrusting into her, Gabby began to get a mischievous look in her eyes.“You’re thinking something,” Ken observed.“Uh huh. Wanna learn a trick that’ll drive any girl nuts?”“Sure.”“Come up on your knees and keep your torso straight up. Try to get to where you can keep yourself inside me without having to balance on your arms.”“Like this?” he asked, relaxing back on his folded knees.“Exactly. You can also stretch my leg out against your chest to help you balance.”“Very nice,” he said as he followed her instructions.&ld

ONLINE MARKETING FOR DOCTORS PODCAST
EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors

ONLINE MARKETING FOR DOCTORS PODCAST

Play Episode Listen Later Feb 8, 2026 16:42


 In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You'll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You'll Learn The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can't see a difference. The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don't choose) you. Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs. Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients. Differentiating Through Experience: Specific examples of unique amenities, loyalty programs, personal touches and cutting‑edge technology that set you apart from your competitors. Learning from the Best: The value of modelling successful clinics' strategies instead of reinventing the wheel. Action Steps: How to bring all these elements together and why ongoing differentiation keeps patients loyal and referring their friends. Key Takeaways If you don't define what makes your practice special, patients will assume you're just like everyone else. Small touches—like friendly staff, shorter wait times or flexible financing—can be major differentiators. Specialising in a niche and clearly displaying your credentials instils confidence and reduces price shopping. Consistent efforts to refine your service and communicate your strengths are what keep patients coming back. Resources & Next Steps Ready to define your practice's unique value? Book a free discovery call with the OMD team: https://onlinemarketingfordoctors.com/discovery-call-booking/ Learn more about Online Marketing for Doctors: https://onlinemarketingfordoctors.com/ We've talked about similar topics in previous episodes of the OMD TV and Podcast Show. Here are the links to some of the more relevant episodes. Check them out…    _________________________________________  

Big Facts NO CAP 216
BFNC216| “If weed invited, we invited.” The Bud Bros on ownership, culture, and building something that lasts. BFNC 216.

Big Facts NO CAP 216

Play Episode Listen Later Feb 8, 2026 35:45


The Bud Bros operate with a simple code:“If weed invited, we invited.” But behind the slogan is strategy.In this episode of BFNC 216, we go beyond the surface and into what it takes to build a brand in a culture that's constantly evolving. We talk ownership, community, navigating business in Cleveland, and the responsibility that comes with influencing a lifestyle.This conversation isn't just about cannabis.It's about access.Positioning.And creating space where you belong.Big Facts. No Cap.

The Bookkeepers' Podcast
How Bookeepers Become Indispensible in 2026

The Bookkeepers' Podcast

Play Episode Listen Later Feb 7, 2026 25:35


How can bookkeepers become financially essential in 2026? In this episode, we dive into the changing landscape for bookkeepers and how to ensure you are an indispensable asset to your clients. With the economy shifting and small businesses becoming more selective, it's crucial to articulate the value you bring. You need to be seen as a finance lead, not just someone who checks boxes. Chapters: 00:00:00 - Introduction and Welcome 00:00:17 - Understanding the Current Situation 00:01:20 - Value of Bookkeepers 00:03:03 - Role of a Finance Lead 00:04:01 - Becoming Indispensable 00:06:25 - Understanding the Business Environment in 2026 00:08:05 - Positioning as a Finance Lead 00:08:32 - Showing Your Value 00:10:45 - Leveraging Software and Tools 00:11:30 - Developing a Gold Standard Service 00:14:19 - Avoiding Burnout 00:15:14 - Setting Boundaries with Clients 00:17:29 - Repositioning the Value of Your Service 00:18:48 - Becoming Financially Essential 00:20:58 - Moving Towards Business Coaching 00:21:44 - Becoming an Essential Finance Lead 00:22:30 - Redefining Advisory Services 00:24:39 - Transitioning from Transactional Bookkeeping to Essential Finance Lead 00:25:07 - Conclusion ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

0xResearch
Forecasting Crypto Market Regimes

0xResearch

Play Episode Listen Later Feb 6, 2026 59:17


In today's episode we are joined by Luke from the research team to discuss Blockworks Research's report on using Pendle's sUSDe term structure to forecast crypto market regimes. It covers yield curves, backwardation versus contango signals, links to Bitcoin returns, Pendle V2 mechanics, and the potential future role of Boros and money market integration. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Resources: Forecasting Market Regimes with the sUSDe Term Structure Report: https://app.blockworksresearch.com/unlocked/defi-yield-curve Ethena Overview Analytics Data Dashboard: https://blockworks.com/analytics/ethena -- Follow Blockworks Research: https://x.com/blockworksres Follow Luke: https://x.com/0xMether Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Timestamps: (0:00) Introduction (1:06) sUSDe Yield Curves on Pendle (8:38) Term Structure Signals and Positioning (22:44) Mean Reversion in Crypto Yield Regimes (32:03) Ethena Yield Drivers and Funding Volatility (41:12) Boros and the Future of Rate Markets (52:56) Current Market Outlook Using the Curve (57:19) Closing Comments -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

The Birth Experience with Labor Nurse Mama
900 Births as a Doula: What Every Mama Needs to Know Before Hiring Support | 242

The Birth Experience with Labor Nurse Mama

Play Episode Listen Later Feb 6, 2026 32:10


Trish sits down with one of her favorite doulas - Sarah Osborne, doula, doula mentor, mama of three, and the real-deal with 17 years and over 900 births attended. Sarah went from a thriving solo practice to building a doula collective in the Pacific Northwest, and she's spilling all the tea on what actually matters when you're hiring support for your birth.You're going to hear why the “Google checklist” of doula questions is kinda useless, how to spot the vibe you really want (yes, you should feel like you could be friends with her - and not care if she sees you naked and pooping), and why Sarah says you can't say “never” in birth. She shares her own three very different birth stories, one of her favorite births she's attended, and the powerful reminder that interventions have their place - and sometimes they're exactly what you need. This conversation is packed with wisdom, zero judgment, and the kind of real talk that leaves you feeling empowered instead of overwhelmed.Whether you're a pregnant mama trying to build your birth team or a birth worker who wants to do this work with integrity, hit play. You're going to walk away smarter, calmer, and even more fired up about birth.More from Sarah Osborne, CD(DONA):Checkout https://theexpertdoula.com/skills-labConnect with Sarah on Instagram: @the.expert.doula + @thebirthcollectivepnwVisit TheExpertDoula.comVisit TheBirthCollectivePNW.comHelpful Timestamps:00:00 Welcome Sarah00:36 Sarah's Doula Journey02:09 Sarah's Birth Stories05:16 Choosing the Right Doula12:31 Memorable Birth Experiences15:06 The Role of Positioning in Pregnancy17:26 The Importance of Medical Interventions23:11 Respecting Personal Choices in Birth27:04 Doula Mentorship and CommunityJoin The Calm Labor Birth Bundle - everything you need from bump to baby! Use code POD50 for $50 off!Over 15k mamas have used our classes to prepare for a birth that they love

The Mortgage Update with Dan Frio Podcast
S2025 Ep222: Markets Just Flashed a Warning — Here's How I'm Positioning on Rates

The Mortgage Update with Dan Frio Podcast

Play Episode Listen Later Feb 6, 2026 7:41


Every day, we pull real pricing from 30+ lenders to show what you actually qualify for — plus lock vs. float guidance and a clear breakdown of the Fed, CPI, Jobs, MBS, and the 10-Year Treasury.Transparent. Data-driven. No hype.

Black Woman Leading
S8E15: Positioning Yourself for New Opportunities with Kelli Jackson

Black Woman Leading

Play Episode Listen Later Feb 5, 2026 47:24


In this conversation, Laura welcomes Kelli Jackson, Founder of Expert Edge Career Management Agency, to discuss the importance of positioning oneself for new career opportunities Kelli shares her insights on navigating the job market, the significance of storytelling in job searches, and the evolving landscape of leadership roles. She emphasizes the need for strategic job searching, the value of personal branding, and the importance of having a supportive career team. Kelli also highlights the necessity of owning one's job search and recognizing the unique assets each individual brings to the table.   About Kelli Kelli Jackson is the Founder of Expert Edge Career Management Agency, a pioneering firm that represents and positions senior leaders, executives, and industry experts where market demand is surging. With over two decades of experience spanning recruiting, talent acquisition, and career strategy, Kelli has redefined how senior leaders navigate career transitions. Rather than teaching traditional job search tactics, she helps clients understand where demand already exists for their expertise and how to position themselves to capture it.   Connect with Kelli Website: expertedge50.com Instagram, Twitter & Tiktok: @iamkellijackson  LInkedIn: https://www.linkedin.com/in/iamkellijackson/   BWL Resources: Join us at the 2026 Black Woman Leading LIVE! Conference & Retreat.  May 11-14, 2026 in Myrtle Beach, SC.  Save your seat at www.BWLretreat.com Full podcast episodes are now on Youtube.  Subscribe to the BWL channel today! Check out the BWL theme song here: https://www.youtube.com/watch?v=l68EqEJjXq0  Check out the BWL line dance tutorial here: https://www.youtube.com/watch?v=Eui89AmJwUg  Download the free Black Woman Leading Career Reset Kit - https://blackwomanleading.com/career-reset-kit/   Credits: Learn about all Black Woman Leading® programs, resources, and events at www.blackwomanleading.com Learn more about our consulting work with organizations at https://knightsconsultinggroup.com/ Email Laura: info@knightsconsultinggroup.com  Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauraeknights/  Follow BWL on LinkedIn: https://www.linkedin.com/showcase/blackwomanleading  Instagram: @blackwomanleading Facebook: @blackwomanleading Youtube: @blackwomanleading  Podcast Music & Production: Marshall Knights - https://marshallknights.com/  Graphics: Dara Adams Listen and follow the podcast on all major platforms: Apple Podcasts  Spotify Stitcher iHeartRadio Audible Podbay

Positioning with April Dunford
Preparing for a Positioning Exercise

Positioning with April Dunford

Play Episode Listen Later Feb 5, 2026 27:06


In today's episode, I dive into what needs to happen before you ever start a positioning exercise. I explain why positioning fails when teams skip preparation, ignore alignment, or try to make positioning work for every customer they've ever had. I also walk through how to assemble the right team, let go of outdated assumptions, and create shared language so positioning decisions actually stick.You will learn: (01:53) How the second edition of my book Obviously Awesome restructures positioning into pre-work, core work, and post-work.(03:12) Why positioning is not a marketing-only activity and requires cross-functional input.(05:54) What sales, product, founders, and executives uniquely contribute to positioning decisions.(10:29) How to assemble the right-sized positioning team without derailing facilitation.(11:56) Why identifying obvious bad-fit customers upfront improves positioning clarity.(18:56) How to let go of legacy positioning baggage that no longer fits your market reality.(21:58) Why aligning on positioning vocabulary before the workshop prevents costly confusion.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Obviously Awesome, Second Edition (forthcoming). —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstU Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media: https://www.storyon.co/

The Growth Minded Accountant
Positioning Gets You Found. Relatability Gets You Chosen.

The Growth Minded Accountant

Play Episode Listen Later Feb 4, 2026 41:37


In this episode of The Growth Minded Accountant, host Lee Reams II is joined by Rebekah Barton, Chief Visibility Officer, for a timely conversation on what actually drives firm growth in 2026—and why positioning alone is no longer enough.Most tax and accounting firms understand positioning. They've defined their services, clarified who they serve, and invested in looking professional. But in a market crowded with competent options and shaped by AI-driven discovery, clarity alone doesn't convert.Once a prospect knows a firm might be for them, the real decision begins: Do I trust these people? Do I like how they think? Would I confidently refer them?This episode explores why relatability has become the missing layer—the factor that turns relevance into selection and good clients into consistent referrals.Lee and Rebekah break down how buying decisions now happen long before a first conversation, why safe and neutral messaging often leads to being forgettable, and how firms that feel human, easy to describe, and aligned with their clients' mindset stand out in a crowded market.They also clarify a common misconception: relatability isn't oversharing or personal branding fluff. It's a deliberate system—built into messaging, content, reviews, and client experience—that helps the right people feel confident choosing and recommending your firm.This conversation is especially relevant for small and mid-sized tax and accounting firms that rely on referrals, want better-fit clients, and are navigating how marketing, trust, and AI intersect in today's buying environment.As the profession becomes more automated, this episode makes one thing clear: being unmistakably human isn't a risk—it's an advantage.

ai chosen positioning relatability chief visibility officer
Content Is Profit
The Biggest Monetization Lie Holding Creators Back

Content Is Profit

Play Episode Listen Later Feb 3, 2026 21:49


The Biggest Monetization Lie Holding Creators Back You Don't Need Big Downloads to Make Money With Content A lot of people think you need massive downloads to make money with content. I used to hear this all the time, and honestly, it drives me crazy. In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we've done, what we see in the studio, and what we teach inside our community. I don't give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way. If you've ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you. In this episode, you'll learn: - Why small audiences can sometimes be more powerful than big ones - The hidden reason content makes money for some people and not others - How sponsors actually think about shows with low downloads - The big difference between creating as a business vs creating as a creator - Where most people put their money first and why that can slow everything down If you're creating content and wondering how this ever turns into revenue, listen closely. Chapters: 00:00 – Do you really need big downloads to monetize? 00:54 – Why this belief makes people quit content 01:36 – How content actually connects to revenue 03:24 – Creator vs business owner mindset 04:06 – The real path from content to money 05:35 – The misconception about audience size 06:42 – Choosing the right monetization strategy 07:51 – Sponsors, ads, and partnerships explained 08:45 – Monetizing without an audience 10:16 – Real example of a small show landing a sponsor 12:23 – Positioning, niche, and why it matters 14:54 – Monetizing through relationships 16:32 – Audience fit beats audience size 18:16 – Where to invest first to grow faster 20:56 – Final takeaway on monetization Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

For Better Self & Net Worth
Navigating the Influencer Landscape with Monique Sar

For Better Self & Net Worth

Play Episode Listen Later Feb 3, 2026 30:04


Ella Catherine speaks with talent agent Monique Saar about the evolving landscape of influence and talent management. Monique shares her journey from finance to the marketing world, emphasizing the importance of consistency in content creation and the strategies for monetizing influence. They discuss the power of YouTube, the challenges of self-promotion, and the role of AI in content creation. Monique also highlights the significance of offline activations and community building in the influencer space, providing insights into networking and standing out in the industry.Key TakeawaysMonique Saar transitioned from finance to talent management.Consistency is key in content creation.YouTube is essential for building a personal brand.Monetizing influence requires understanding audience demographics.Self-promotion can be challenging, especially for women.AI can enhance content creation and organization.Offline activations foster community and connection.Networking is crucial for success in the influencer industry.Positioning oneself effectively can lead to greater opportunities.Every creator should explore different content formats. https://moniquesar.com

Ditching Hourly
Ben Kettle - Risk-Based Pricing Options

Ditching Hourly

Play Episode Listen Later Feb 3, 2026 35:42


Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing. LinksBen's website » https://areteruralplanning.co.uk/Chapters(00:00) - Ben Kettle (00:20) - Meet the Guest: Ben Kettle (00:36) - Ben's Background and Career Journey (02:57) - Challenges with Hourly Billing (09:01) - Transition to Fixed Fee and Value-Based Pricing (13:23) - Implementing the New Pricing Model (25:48) - Client Reactions and Success Stories (34:08) - Conclusion and Future Plans ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Predictable B2B Success
Product Validation: What 6,000 Product Launches Reveal

Predictable B2B Success

Play Episode Listen Later Feb 3, 2026 68:08


In this episode of Predictable B2B Success, Vinay Koshy interviews Laurier Mandin, founder and CEO of Graphos Product and author of "I Need That." Mandin draws on over 25 years of experience and more than 6,000 product launches to explain why some products achieve lasting success while others do not. He offers practical insights on how effective validation can transform product launches and highlights common mistakes businesses make in this process. The episode explores why innovative founders may hesitate to seek honest market feedback, the neuroscience behind B2B buying decisions, and the frameworks Laurier Mandin uses to reduce risk and create compelling offers. It also covers how to identify emotional triggers in enterprise procurement and leverage post-mortems on lost deals for continuous improvement. Listeners will learn how to distinguish between "nice-to-have" and "mission critical" features, avoid confirmation bias, and leverage AI disruption for competitive advantage. The episode provides a candid and practical approach to achieving predictable B2B product success. Some topics we explore in this episode include: The founding story of Graphos Product – How Laurier Mandin transitioned from journalism to product launches.Team building and leadership – The value of a seasoned, long-standing team for successful product launches.Product market fit and validation – Why early, unbiased validation is critical and how to do it right.Psychology of B2B buying – Understanding emotional (limbic) vs. rational (tank brain) buyer responses.Identifying triggers and pain points – Methods for auditing users and understanding their real motivations.The CLIMB framework and coveted condition – Mapping the aspirational outcomes buyers seek from products.Positioning and messaging – Turning research into clear, compelling statements that resonate with stakeholders.The power of case studies and visuals – Using infographics and storytelling to enhance credibility and interest.AI's role in differentiation – Leveraging AI for efficiency and innovation, and why resisting it isn't an option.Gaps in B2B validation practices – What B2B teams can learn from consumer brands about staying close to customer needs.And much, much more...

Becker’s Healthcare Podcast
Positioning an Academic Health Center for Financial Stability and Rural Impact

Becker’s Healthcare Podcast

Play Episode Listen Later Feb 2, 2026 12:18


In this episode, Raaj Kurapati, Executive Vice Chancellor and Chief Operating Officer, University of Tennessee Health Science Center shares how the organization has navigated difficult financial decisions, including workforce adjustments, to strengthen its foundation. He also discusses priorities for 2026, with a focus on rural healthcare access, workforce development, and evolving as a collaborative leader.

Agency Intelligence
Millionaire Insurance Producer: Convincing Your Prospects to Only Get Quotes from You

Agency Intelligence

Play Episode Listen Later Feb 2, 2026 30:37


In this episode of the Millionaire Insurance Producer Podcast, host Charles Specht discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting: www.PermissionProducerSchool.com You won't want to miss out on this one! Produced by PodSquad.fm

Millionaire Insurance Producer
Convincing Your Prospects to Only Get Quotes from You

Millionaire Insurance Producer

Play Episode Listen Later Feb 2, 2026 30:07


In this episode of the Millionaire Insurance Producer Podcast, host ⁠Charles Specht⁠ discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting:⁠ www.PermissionProducerSchool.com⁠ You won't want to miss out on this one! Produced by ⁠PodSquad.fm⁠

The John Batchelor Show
S8 Ep384: Charles Burton and Gordon Chang observe the contest in Arctic waters, analyzing competing claims and military positioning as Russia, China, and Western nations vie for polar strategic advantage.

The John Batchelor Show

Play Episode Listen Later Jan 29, 2026 11:55


Charles Burton and Gordon Chang observe the contest in Arctic waters, analyzing competing claims and military positioning as Russia, China, and Western nations vie for polar strategic advantage.1953