Podcasts about Positioning

In this episode of The President's Daily Brief: Fresh satellite imagery reveals the United States has shifted Patriot missile systems onto mobile launchers at its largest base in the Middle East, signaling a hardened and more flexible defense posture as tensions with Iran simmer. New data from Mexico's defense secretary shows roughly seventy-eight percent of firearms seized under the current administration originated in the United States, reigniting the cross-border fight over cartel violence and arms trafficking. President Trump hosted Israeli Prime Minister Benjamin Netanyahu at the White House, where Iran dominated the agenda, including calls from Israel to expand U.S.–Iran talks to address Tehran's ballistic missile program. And in today's Back of the Brief—Russia says it will continue observing the limits of the New START nuclear arms treaty, even after its expiration, provided the United States does the same, keeping the last major nuclear arms agreement on life support. To listen to the show ad-free, become a premium member of The President's Daily Brief by visiting https://PDBPremium.com. Please remember to subscribe if you enjoyed this episode of The President's Daily Brief.  YouTube: youtube.com/@presidentsdailybrief Acre Gold: Start building physical gold with simple monthly payments and enter to win two Ancient Collection gold bars at https://GetAcreGold.com/PDB.  Ridge Wallet: Upgrade your wallet today! Get 10% Off @Ridge with code PDB at https://www.Ridge.com/PDB #Ridgepod American Financing: Call American Financing today to find out how customers are saving an avg of $800/mo. NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 866-885-1881 for details about credit costs and terms. Visit http://www.AmericanFinancing.net/PDB Learn more about your ad choices. Visit megaphone.fm/adchoices

Of course we spend the first half of the episode talking about AI, but then we get into some good ol' fashioned SaaS talk.

From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook.In this week's episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consistent $15K–$50K months without burnout, chaos, or living inside their inbox.Moe's story is raw and rare: 12 businesses across four continents, multiple rebuilds after major setbacks, and a hard-earned conviction that real freedom comes from mastering the fundamentals not chasing the newest tactic.This conversation is part mindset reset, part tactical masterclass and a direct callout of the “busy being busy” trap that keeps talented people stuck under six figures.We dig into:- Why most business advice fails solopreneurs and what actually works- The POO framework: Positioning, Offer, Outreach and why it's the foundation of predictable income- Why people don't buy your process they buy the outcome- How to build a standout offer that removes objections before they show up- The outreach truth: unless it's an explicit no it's a yes but not now - The “entitlement free zone” mindset for your inbox and follow ups - Why consistency beats talent and how to become a better “fisher” for clients - How to stop “busy being busy” and focus on the highest impact money moves - What real scale means: more revenue with less time and fewer moving parts - Rapid LinkedIn outreach systems: connect, acknowledge, compliment, advanceKey Takeaways:- Freedom is a skill and it starts with being able to find your next client on demand- If you're not actively fishing you're just decorating the boat- A compelling offer wins because it's outcome first, details later- Outreach is not optional it's pipeline hygiene- You don't need a team to hit six figures you need clarity and consistencyConnect with Moe:Website: www.moechoice.net/masterclass/LinkedIn: www.linkedin.com/in/moechoice/Follow Us:

If you want to get booked and paid to speak consistently, you must know where the opportunities are and how to position yourself as the right speaker for the job. In Episode 3 of The Booked and Paid Speaker Blueprint, Sean breaks down the real world systems he uses inside The Success Corps to land speaking engagements across stages, podcasts, corporate events, ERGs, associations and media appearances. You will learn where paid speaking opportunities actually live, how to build a repeatable lead pipeline, how to respond when you get rejected, and how to frame your speaking business using category design so buyers see you as the only logical choice. This episode is focused on execution. If your goal is consistent bookings and paid speaking opportunities, this is a foundational strategy episode. What You Will Learn In This Episode • Where to find paid speaking opportunities consistently • Platforms that connect speakers with event planners • How to get booked on podcasts using daily opportunity lists • How to secure local and national media appearances • How awareness months create speaking opportunities • How ERGs and corporate initiatives hire speakers regularly • How to respond professionally when you get rejected • Why building a speaking list and working it daily matters • The truth about "build it and they will come" in speaking • How category design helps you stand out in a crowded market • Why buyers purchase outcomes instead of solutions • How to create an easy yes decision for event planners Resources Mentioned In This Episode Speaker Platforms SpeakerHub SpeakerMatch eSpeakers Event Raptor Events In America 10Times Conference Connect Podcast Booking Platforms PodcastGuests.com PodMatch by Alex Sanfilippo Podcast Booking Services Command Your Brand with Jeremy Slate Media Booking Strategy Search morning news shows in your area Use newsroom email contacts Pitch around awareness days, weeks and months All of this AND MORE is here in my Booked and Paid Speaker Guide: bit.ly/getbookedtospeakguide Key Takeaways >Speaking opportunities exist everywhere. The difference between booked speakers and invisible speakers is having a system that brings in leads consistently. >Event planners want clear outcomes, not generic motivation. Your value comes from solving a specific problem that matters to their organization. >Category design allows you to frame, name and claim the problem you solve so buyers immediately understand why they need you. >Rejection is normal. Professional follow up keeps you in future consideration and builds long term booking pipelines. Chapters 00:00 Welcome and podcast rebrand update 00:45 What this show teaches speakers 01:10 The reality of speaking opportunities today 01:40 Where to find paid speaking events 02:20 Speaker platforms that list live opportunities 03:00 Automated event alerts and lead systems 03:40 How to get booked on podcasts consistently 04:30 Podcast booking services and platforms 05:00 How to get booked in local and national media 05:40 Using awareness months to land speaking gigs 06:20 Corporate ERGs and internal speaking opportunities 07:00 Pitching media and companies in advance 07:40 Delivering value when pitching podcasts and events 08:10 Handling rejection and staying in the pipeline 09:15 Building and working your speaker prospect list 10:00 The myth of build it and they will come 10:40 Why listeners trust real world experience 11:20 Selling outcomes instead of solutions 12:00 Introduction to category design for speakers 13:00 Creating a unique value proposition 14:00 Making yourself an easy yes for event planners 14:45 Preview of next episode on speaker fees and negotiation About The Podcast The Booked and Paid Speaker Blueprint is a step by step podcast for speakers who want to build a real speaking business and get booked consistently across stages, podcasts, corporate events and media. Hosted by Sean Douglas, a professional speaker, TEDx speaker and founder of The Success Corps speaker agency, the show teaches real world strategies based on daily execution inside the speaking industry. Call To Action >Subscribe on YouTube and your favorite podcast platform >Share this episode with a speaker who wants consistent bookings >Download the Booked and Paid Speaker Guide here: bit.ly/getbookedtospeakguide >Send a message if you want deeper training on any topic covered

Welcome to the CanadianSME Small Business Podcast, hosted by SK Uddin. In this episode, we explore product marketing and go to market strategy, with a focus on turning early stage products into category leaders.Our guest is Laurier Mandin, Founder and Principal Consultant at Graphos Product, creator of the CLIMB scoring system and author of I Need That. Laurier shares practical insights on buyer psychology, specialization, and building products that stand out in an AI driven market.Key HighlightsStatus Quo Bias: Why products must be dramatically better to overcome buyer resistance and trigger behavior change. Human Advantage in an AI Era: How entrepreneurs can leverage human insight and creativity to stay profitable and relevant. Power of Specialization: Why focusing on a specific niche creates uniqueness and avoids costly go to market mistakes. Remote First Operations: Lessons from shifting to a fully remote model and what it reveals about efficiency and culture. Future of Graphos Product: Laurier's vision for helping builders and risk takers bring better products to market.Special Thanks to Our Partners:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Today's guest is Malcolm Byrne, TD for the Wicklow/Wexford constituency and Chair of the Oireachtas (Parliament) Committee. It's crucial for nations to not only keep pace but also lead the charge toward innovation and implementation of transformative technologies like Artificial Intelligence. Ireland is doing just that, with significant strides being made to position the country as a frontrunner in AI usage and regulation. Malcolm joins today's podcast to shed light on the significant work being undertaken by the Irish government and various sectors to harness the potential of AI, while carefully navigating the associated challenges.Topics include:0:00 How the deepfake revelation sparked his interest in AI4:06 Building cross-party support as AI gained urgency6:40 Public sector AI adoption and EU leadership ambitions9:42 Upskilling regulators and boosting AI public awareness11:30 Building trust through education, skills and observatory plans13:47 The need for urgent AI literacy to protect jobs and competitiveness

Stephen Grootes speaks to Dr Tebogo Makube, Acting Deputy Director General of Sectors at the Department of Trade, Industry and Competition, about South Africa’s Critical Minerals Strategy and Implementation Plan. With global demand for minerals such as lithium, manganese and rare earths accelerating, South Africa is positioning itself not just as a supplier of raw materials, but as a key player in beneficiation, manufacturing and strategic value chains. The DTIC plays a central role in shaping industrial policy, attracting investment and ensuring that the country’s mineral wealth translates into jobs, growth and long-term competitiveness. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Jason Staats joined me on Ditching Hourly to talk about his progression from being an employee in an accounting firm to running the top accounting community on the planet.LinksJason's websiteJason's YouTubeChapters(00:00) - Introduction and Guest Welcome (00:19) - Jason's Background and Career Journey (01:42) - Transition to Online Content Creation (02:42) - Early Challenges and Successes in Video Content (08:10) - The Importance of Writing and Speaking (10:09) - Building Authority and Professional Visibility (18:50) - Starting and Growing a Community (22:27) - The Attraction Offer Strategy (23:09) - Lessons from the Akimbo Workshop (25:08) - Building Community Retention (27:43) - Managing Community Dynamics (34:08) - Onboarding and Engagement Tactics (35:58) - Revenue Streams and Sponsorships (39:04) - Challenges and Advice for Content Creators (42:58) - Final Thoughts and Contact Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

I see a lot of commercial landlords assume that if a unit isn't letting, the rent must be wrong.In this episode, I talk through why that instinct can be misleading — and how reacting too quickly can actually attract the wrong tenant and create longer-term problems.I cover:how I interpret Rightmove stats and what high view numbers really tell mewhy poor enquiry quality is often a positioning issue, not a pricing onewhen dropping the rent or offering incentives can backfirewhat I look at before I touch the headline rentwhy proactively targeting the right occupiers often works better than waiting for enquiries to come inThis episode is for commercial landlords who want to reduce voids without compromising on tenant quality or making decisions they later regret.You can book a call to speak to us here: https://ncrealestate.co.uk/bookacall

Michael Vlahos as Germanicus analyzes Polish Premier Donald Tusk's invocation of Jeffrey Epstein as a Russianintelligence asset, interpreting this as geopolitical warfare positioning Poland as Europe's bastion against Russia, potentially forming a central European bloc while ironically creating a symbiotic arrangement dividing Ukraine between Polish and Russian spheres. 1918 UKRAINE

This week on the Brand Shorthand podcast, the positioning panelists join Mark to discuss the real winners and losers of last night's Super Bowl. From Instacart and Lay's potato chips to Budweiser and State Farm, the panelists review some of the Big Game commercials, highlighting which brands scored a touchdown and which ones may have fumbled. Join Mark and the positioning panelists for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

 In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You'll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You'll Learn The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can't see a difference. The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don't choose) you. Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs. Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients. Differentiating Through Experience: Specific examples of unique amenities, loyalty programs, personal touches and cutting‑edge technology that set you apart from your competitors. Learning from the Best: The value of modelling successful clinics' strategies instead of reinventing the wheel. Action Steps: How to bring all these elements together and why ongoing differentiation keeps patients loyal and referring their friends. Key Takeaways If you don't define what makes your practice special, patients will assume you're just like everyone else. Small touches—like friendly staff, shorter wait times or flexible financing—can be major differentiators. Specialising in a niche and clearly displaying your credentials instils confidence and reduces price shopping. Consistent efforts to refine your service and communicate your strengths are what keep patients coming back. Resources & Next Steps Ready to define your practice's unique value? Book a free discovery call with the OMD team: https://onlinemarketingfordoctors.com/discovery-call-booking/ Learn more about Online Marketing for Doctors: https://onlinemarketingfordoctors.com/ We've talked about similar topics in previous episodes of the OMD TV and Podcast Show. Here are the links to some of the more relevant episodes. Check them out…    _________________________________________  

How can bookkeepers become financially essential in 2026? In this episode, we dive into the changing landscape for bookkeepers and how to ensure you are an indispensable asset to your clients. With the economy shifting and small businesses becoming more selective, it's crucial to articulate the value you bring. You need to be seen as a finance lead, not just someone who checks boxes. Chapters: 00:00:00 - Introduction and Welcome 00:00:17 - Understanding the Current Situation 00:01:20 - Value of Bookkeepers 00:03:03 - Role of a Finance Lead 00:04:01 - Becoming Indispensable 00:06:25 - Understanding the Business Environment in 2026 00:08:05 - Positioning as a Finance Lead 00:08:32 - Showing Your Value 00:10:45 - Leveraging Software and Tools 00:11:30 - Developing a Gold Standard Service 00:14:19 - Avoiding Burnout 00:15:14 - Setting Boundaries with Clients 00:17:29 - Repositioning the Value of Your Service 00:18:48 - Becoming Financially Essential 00:20:58 - Moving Towards Business Coaching 00:21:44 - Becoming an Essential Finance Lead 00:22:30 - Redefining Advisory Services 00:24:39 - Transitioning from Transactional Bookkeeping to Essential Finance Lead 00:25:07 - Conclusion ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In today's episode we are joined by Luke from the research team to discuss Blockworks Research's report on using Pendle's sUSDe term structure to forecast crypto market regimes. It covers yield curves, backwardation versus contango signals, links to Bitcoin returns, Pendle V2 mechanics, and the potential future role of Boros and money market integration. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Resources: Forecasting Market Regimes with the sUSDe Term Structure Report: https://app.blockworksresearch.com/unlocked/defi-yield-curve Ethena Overview Analytics Data Dashboard: https://blockworks.com/analytics/ethena -- Follow Blockworks Research: https://x.com/blockworksres Follow Luke: https://x.com/0xMether Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Timestamps: (0:00) Introduction (1:06) sUSDe Yield Curves on Pendle (8:38) Term Structure Signals and Positioning (22:44) Mean Reversion in Crypto Yield Regimes (32:03) Ethena Yield Drivers and Funding Volatility (41:12) Boros and the Future of Rate Markets (52:56) Current Market Outlook Using the Curve (57:19) Closing Comments -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

Trish sits down with one of her favorite doulas - Sarah Osborne, doula, doula mentor, mama of three, and the real-deal with 17 years and over 900 births attended. Sarah went from a thriving solo practice to building a doula collective in the Pacific Northwest, and she's spilling all the tea on what actually matters when you're hiring support for your birth.You're going to hear why the “Google checklist” of doula questions is kinda useless, how to spot the vibe you really want (yes, you should feel like you could be friends with her - and not care if she sees you naked and pooping), and why Sarah says you can't say “never” in birth. She shares her own three very different birth stories, one of her favorite births she's attended, and the powerful reminder that interventions have their place - and sometimes they're exactly what you need. This conversation is packed with wisdom, zero judgment, and the kind of real talk that leaves you feeling empowered instead of overwhelmed.Whether you're a pregnant mama trying to build your birth team or a birth worker who wants to do this work with integrity, hit play. You're going to walk away smarter, calmer, and even more fired up about birth.More from Sarah Osborne, CD(DONA):Checkout https://theexpertdoula.com/skills-labConnect with Sarah on Instagram: @the.expert.doula + @thebirthcollectivepnwVisit TheExpertDoula.comVisit TheBirthCollectivePNW.comHelpful Timestamps:00:00 Welcome Sarah00:36 Sarah's Doula Journey02:09 Sarah's Birth Stories05:16 Choosing the Right Doula12:31 Memorable Birth Experiences15:06 The Role of Positioning in Pregnancy17:26 The Importance of Medical Interventions23:11 Respecting Personal Choices in Birth27:04 Doula Mentorship and CommunityJoin The Calm Labor Birth Bundle - everything you need from bump to baby! Use code POD50 for $50 off!Over 15k mamas have used our classes to prepare for a birth that they love

Every day, we pull real pricing from 30+ lenders to show what you actually qualify for — plus lock vs. float guidance and a clear breakdown of the Fed, CPI, Jobs, MBS, and the 10-Year Treasury.Transparent. Data-driven. No hype.

In this conversation, Laura welcomes Kelli Jackson, Founder of Expert Edge Career Management Agency, to discuss the importance of positioning oneself for new career opportunities Kelli shares her insights on navigating the job market, the significance of storytelling in job searches, and the evolving landscape of leadership roles. She emphasizes the need for strategic job searching, the value of personal branding, and the importance of having a supportive career team. Kelli also highlights the necessity of owning one's job search and recognizing the unique assets each individual brings to the table.   About Kelli Kelli Jackson is the Founder of Expert Edge Career Management Agency, a pioneering firm that represents and positions senior leaders, executives, and industry experts where market demand is surging. With over two decades of experience spanning recruiting, talent acquisition, and career strategy, Kelli has redefined how senior leaders navigate career transitions. Rather than teaching traditional job search tactics, she helps clients understand where demand already exists for their expertise and how to position themselves to capture it.   Connect with Kelli Website: expertedge50.com Instagram, Twitter & Tiktok: @iamkellijackson  LInkedIn: https://www.linkedin.com/in/iamkellijackson/   BWL Resources: Join us at the 2026 Black Woman Leading LIVE! Conference & Retreat.  May 11-14, 2026 in Myrtle Beach, SC.  Save your seat at www.BWLretreat.com Full podcast episodes are now on Youtube.  Subscribe to the BWL channel today! Check out the BWL theme song here: https://www.youtube.com/watch?v=l68EqEJjXq0  Check out the BWL line dance tutorial here: https://www.youtube.com/watch?v=Eui89AmJwUg  Download the free Black Woman Leading Career Reset Kit - https://blackwomanleading.com/career-reset-kit/   Credits: Learn about all Black Woman Leading® programs, resources, and events at www.blackwomanleading.com Learn more about our consulting work with organizations at https://knightsconsultinggroup.com/ Email Laura: info@knightsconsultinggroup.com  Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauraeknights/  Follow BWL on LinkedIn: https://www.linkedin.com/showcase/blackwomanleading  Instagram: @blackwomanleading Facebook: @blackwomanleading Youtube: @blackwomanleading  Podcast Music & Production: Marshall Knights - https://marshallknights.com/  Graphics: Dara Adams Listen and follow the podcast on all major platforms: Apple Podcasts  Spotify Stitcher iHeartRadio Audible Podbay

In today's episode, I dive into what needs to happen before you ever start a positioning exercise. I explain why positioning fails when teams skip preparation, ignore alignment, or try to make positioning work for every customer they've ever had. I also walk through how to assemble the right team, let go of outdated assumptions, and create shared language so positioning decisions actually stick.You will learn: (01:53) How the second edition of my book Obviously Awesome restructures positioning into pre-work, core work, and post-work.(03:12) Why positioning is not a marketing-only activity and requires cross-functional input.(05:54) What sales, product, founders, and executives uniquely contribute to positioning decisions.(10:29) How to assemble the right-sized positioning team without derailing facilitation.(11:56) Why identifying obvious bad-fit customers upfront improves positioning clarity.(18:56) How to let go of legacy positioning baggage that no longer fits your market reality.(21:58) Why aligning on positioning vocabulary before the workshop prevents costly confusion.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: ⁠https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Obviously Awesome, Second Edition (forthcoming). —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstU Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media: https://www.storyon.co/

In this episode of The Growth Minded Accountant, host Lee Reams II is joined by Rebekah Barton, Chief Visibility Officer, for a timely conversation on what actually drives firm growth in 2026—and why positioning alone is no longer enough.Most tax and accounting firms understand positioning. They've defined their services, clarified who they serve, and invested in looking professional. But in a market crowded with competent options and shaped by AI-driven discovery, clarity alone doesn't convert.Once a prospect knows a firm might be for them, the real decision begins: Do I trust these people? Do I like how they think? Would I confidently refer them?This episode explores why relatability has become the missing layer—the factor that turns relevance into selection and good clients into consistent referrals.Lee and Rebekah break down how buying decisions now happen long before a first conversation, why safe and neutral messaging often leads to being forgettable, and how firms that feel human, easy to describe, and aligned with their clients' mindset stand out in a crowded market.They also clarify a common misconception: relatability isn't oversharing or personal branding fluff. It's a deliberate system—built into messaging, content, reviews, and client experience—that helps the right people feel confident choosing and recommending your firm.This conversation is especially relevant for small and mid-sized tax and accounting firms that rely on referrals, want better-fit clients, and are navigating how marketing, trust, and AI intersect in today's buying environment.As the profession becomes more automated, this episode makes one thing clear: being unmistakably human isn't a risk—it's an advantage.

The Biggest Monetization Lie Holding Creators Back You Don't Need Big Downloads to Make Money With Content A lot of people think you need massive downloads to make money with content. I used to hear this all the time, and honestly, it drives me crazy. In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we've done, what we see in the studio, and what we teach inside our community. I don't give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way. If you've ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you. In this episode, you'll learn: - Why small audiences can sometimes be more powerful than big ones - The hidden reason content makes money for some people and not others - How sponsors actually think about shows with low downloads - The big difference between creating as a business vs creating as a creator - Where most people put their money first and why that can slow everything down If you're creating content and wondering how this ever turns into revenue, listen closely. Chapters: 00:00 – Do you really need big downloads to monetize? 00:54 – Why this belief makes people quit content 01:36 – How content actually connects to revenue 03:24 – Creator vs business owner mindset 04:06 – The real path from content to money 05:35 – The misconception about audience size 06:42 – Choosing the right monetization strategy 07:51 – Sponsors, ads, and partnerships explained 08:45 – Monetizing without an audience 10:16 – Real example of a small show landing a sponsor 12:23 – Positioning, niche, and why it matters 14:54 – Monetizing through relationships 16:32 – Audience fit beats audience size 18:16 – Where to invest first to grow faster 20:56 – Final takeaway on monetization Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Ella Catherine speaks with talent agent Monique Saar about the evolving landscape of influence and talent management. Monique shares her journey from finance to the marketing world, emphasizing the importance of consistency in content creation and the strategies for monetizing influence. They discuss the power of YouTube, the challenges of self-promotion, and the role of AI in content creation. Monique also highlights the significance of offline activations and community building in the influencer space, providing insights into networking and standing out in the industry.Key TakeawaysMonique Saar transitioned from finance to talent management.Consistency is key in content creation.YouTube is essential for building a personal brand.Monetizing influence requires understanding audience demographics.Self-promotion can be challenging, especially for women.AI can enhance content creation and organization.Offline activations foster community and connection.Networking is crucial for success in the influencer industry.Positioning oneself effectively can lead to greater opportunities.Every creator should explore different content formats. https://moniquesar.com

Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing. LinksBen's website » https://areteruralplanning.co.uk/Chapters(00:00) - Ben Kettle (00:20) - Meet the Guest: Ben Kettle (00:36) - Ben's Background and Career Journey (02:57) - Challenges with Hourly Billing (09:01) - Transition to Fixed Fee and Value-Based Pricing (13:23) - Implementing the New Pricing Model (25:48) - Client Reactions and Success Stories (34:08) - Conclusion and Future Plans ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this episode of Predictable B2B Success, Vinay Koshy interviews Laurier Mandin, founder and CEO of Graphos Product and author of "I Need That." Mandin draws on over 25 years of experience and more than 6,000 product launches to explain why some products achieve lasting success while others do not. He offers practical insights on how effective validation can transform product launches and highlights common mistakes businesses make in this process. The episode explores why innovative founders may hesitate to seek honest market feedback, the neuroscience behind B2B buying decisions, and the frameworks Laurier Mandin uses to reduce risk and create compelling offers. It also covers how to identify emotional triggers in enterprise procurement and leverage post-mortems on lost deals for continuous improvement. Listeners will learn how to distinguish between "nice-to-have" and "mission critical" features, avoid confirmation bias, and leverage AI disruption for competitive advantage. The episode provides a candid and practical approach to achieving predictable B2B product success. Some topics we explore in this episode include: The founding story of Graphos Product – How Laurier Mandin transitioned from journalism to product launches.Team building and leadership – The value of a seasoned, long-standing team for successful product launches.Product market fit and validation – Why early, unbiased validation is critical and how to do it right.Psychology of B2B buying – Understanding emotional (limbic) vs. rational (tank brain) buyer responses.Identifying triggers and pain points – Methods for auditing users and understanding their real motivations.The CLIMB framework and coveted condition – Mapping the aspirational outcomes buyers seek from products.Positioning and messaging – Turning research into clear, compelling statements that resonate with stakeholders.The power of case studies and visuals – Using infographics and storytelling to enhance credibility and interest.AI's role in differentiation – Leveraging AI for efficiency and innovation, and why resisting it isn't an option.Gaps in B2B validation practices – What B2B teams can learn from consumer brands about staying close to customer needs.And much, much more...

The Resilient Navigation and Timing (RNT) Foundation is a public benefit and scientific and educational charity, 501(c)3, organization. Its members advocate for hardening the Global Positioning System (GPS) of the United States, which is behind some international competitors' systems, including those of Russia and China. The foundation provides unbiased, objective advice to the public and national leaders and champions polices and systems aimed at protecting GPS satellites, signals, and users from interference. Today we talk to Dana A. Goward, president of the RNT Foundation and a retired U.S Coast Guard captain. Mr. Goward brings decades of first-hand experience with navigation issues and served for more than a decade as a member of the U.S. President's National Space-based Positioning, Navigation, and Timing Advisory Board. | Learn More about the RNT Foundation

In this episode, Raaj Kurapati, Executive Vice Chancellor and Chief Operating Officer, University of Tennessee Health Science Center shares how the organization has navigated difficult financial decisions, including workforce adjustments, to strengthen its foundation. He also discusses priorities for 2026, with a focus on rural healthcare access, workforce development, and evolving as a collaborative leader.

In this episode of the Millionaire Insurance Producer Podcast, host Charles Specht discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting: www.PermissionProducerSchool.com You won't want to miss out on this one! Produced by PodSquad.fm

In this episode of the Millionaire Insurance Producer Podcast, host ⁠Charles Specht⁠ discusses the challenges insurance agents face in prospecting and securing exclusive access to markets. He emphasizes the importance of understanding the insurance buyer's perspective, the necessity of Micro-Niching to stand out, and the common issue of agents presenting only one quote in their proposals. Charles advocates for positioning yourself as a "multiple quote option producer" to build trust and ultimately win clients' business through exclusivity. TAKEAWAYS: Prospecting can be frustrating when clients seek multiple quotes. Insurance buyers often don't understand the process or the agents. Micro-Niching helps agents stand out and build trust. Agents should present multiple options to clients. A strong marketing summary is crucial for success. Positioning is key to winning clients' trust. Clients prefer agents who show them multiple options. Understanding the client's perspective is essential. Agents need to change the perception of their role in the market. The Permission Producer School offers valuable training for agents. Moreover, the next cohort of the "PERMISSION PRODUCER SCHOOL" will be starting on February 16, 2026. Find out more information by visiting:⁠ www.PermissionProducerSchool.com⁠ You won't want to miss out on this one! Produced by ⁠PodSquad.fm⁠

A new year and another new season of the Brand Shorthand podcast! For the Season 4 kickoff episode, Mark and Lorraine welcome listeners back with a discussion on recent happenings in the world of marketing. Join the positioning duo as they discuss Coca-Cola's holiday AI ad, Netflix acquiring Warner Bros. Discovery, Wicked and Stranger Things brand collaborations, Dave's Hot Chicken being named the brand of the year, and more!Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

Episode 78 - Tech Agnostic Tactics - Positioning and Biopsy Timing by AABIP

Charles Burton and Gordon Chang observe the contest in Arctic waters, analyzing competing claims and military positioning as Russia, China, and Western nations vie for polar strategic advantage.1953

Let's be real: are you creating content everywhere but connecting with no one?Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.Here's the hard truth: you might be building your entire business on borrowed land.That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.What You'll Learn:The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)How to find your unique positioning by looking at your real life experiences and the problems people already come to you forWhy complete flexibility in your business will actually drive you insane (and what to do instead)The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videosHow to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voiceHow to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead) Hosted on Acast. See acast.com/privacy for more information.

Joe Cavatoni with the World Gold Council talks about the yellow metal itself and ways investors can navigate it in 2026. After gold's explosive 2025 uptrend into the start of the new year, Joe urges investors to look ahead to economic factors in the U.S. and abroad to determine how much exposure they want to gold. He projects more upside with near to mid-term volatility. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

If you’d like to skip over the guys chatting about cold weather and football you can to (8:15). Chris's SummaryJim and I are joined by Jacob as we continue our discussion on asset positioning and explain how we approach managing investment assets within a distribution portfolio. We outline why dollars are assigned based on purpose and timing and how asset positioning functions as a form of asset-liability matching. The episode addresses cash versus cash-like roles, outcome periods, and how specific tools are evaluated within a broader distribution-focused framework. Jim's “Pithy” Summary Chris and I are joined by Jacob as we dig further into how we think about handling portfolios once people are in retirement, specifically through the lens of asset positioning. This episode is built around clarifying how dollars get assigned jobs based on when they'll be needed and why that sequencing drives the structure of a distribution portfolio. We spend time breaking down the difference between cash and cash-like holdings and why that distinction matters when money is earmarked for different time horizons. A big part of the discussion centers on outcome periods, how certain tools behave between start and finish, and why mark-to-market pricing during that window can be misleading if you don't understand what the holding is meant to do. Jacob walks through concrete examples that show how interim movement can look unsettling even when the structure is functioning exactly as designed. We also get into why disclosure language sounds the way it does across virtually every type of holding, including ones most people are comfortable calling cash. The point isn't semantics — it's understanding the gap between legal language and functional role inside a portfolio. Everything ties back to structure, timing, and purpose. This is about how distribution portfolios actually operate in retirement, and why evaluating them with the wrong expectations creates confusion that doesn't need to be there. The post Asset Positioning for Retirees: EDU #2604 appeared first on The Retirement and IRA Show.

In this conversation, Chris Alfano, founder and CEO of 360 Mining, discusses the innovative approach of using natural gas for Bitcoin mining. He explains the challenges faced by off-grid mining companies, the economic benefits for oil and gas companies, and the importance of emissions reduction. Alfano highlights the operational complexities and infrastructure requirements of their business model, as well as the potential for scaling and international expansion. The conversation also touches on the technology stack used in their operations and the possibility of integrating AI into their business.Takeaways360 Mining uses natural gas for Bitcoin mining.The company differentiates itself by co-locating with natural gas generators.Economic benefits for oil companies include creating new markets for uneconomic gas.Emissions reduction is a key selling point for their service.The rental model has proven successful for providing mining infrastructure.Operational complexity requires thorough site analysis and monitoring.The company aims to distribute hashrate across various locations.There is significant potential for scaling in the Bitcoin mining industry.International expansion is being explored, particularly in Argentina.AI integration is a future consideration, but not a current pivot. Chapters00:00 Introduction to Crowd Health and Voltage Sponsorship01:05 The Evolution of 360 Mining04:05 Understanding 360 Mining's Business Model06:50 Economic Value Proposition of Bitcoin Mining09:56 Emissions Reduction and Environmental Impact13:01 Innovative Business Strategies in Bitcoin Mining16:11 Operational Challenges in Off-Grid Mining18:50 The Role of Gas Quality in Mining Efficiency22:12 Positioning in the Bitcoin Economy24:56 Future Prospects and International Expansion27:58 AI and the Future of Bitcoin Mining32:47 bp-introoutro_v2.mp4KeywordsBitcoin mining, natural gas, 360 Mining, oil and gas, emissions reduction, economic benefits, off-grid mining, rental solutions, infrastructure, technology stack

Daniel Rubino with Windows Central offers his perspective on the first half of Mag 7 companies reporting earnings this week. For Microsoft (MSFT), he believes the enterprise tech firm remains in a "great position" due to its Azure cloud platform and multi-modal AI approach. As for Apple (AAPL), Daniel sees why the company took a step back from AI but remains on the sidelines when it comes to determining if it will pay off. He later explains why Meta Platforms (META) isn't in as strong of a positioning as the most bullish analysts believe. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

As CEO & Founder of Scentech Medical, Harel Hershtik shares with the Host Seth Farbman how he raised tens of millions of dollars,  built an AI-driven medical diagnostics company and focused on early cancer detection while serving twenty five years in prison!This episode is one of a kind - From launching startups from behind bars and raising millions to remotely to pioneering breath-based disease detection.The journey from beginning to current events where Reliance Global Group (NASDAQ: EZRA) Signs Term Sheet to Acquire Majority Stake in Israeli AI Diagnostic Company, Scentech, Positioning for Entry into the Early Disease Detection Market. Learn, in a real and raw way,  the brutal realities of fundraising under extreme circumstances, investor trust, resilience under pressure, and what it truly means to build when failure isn't an option.Seth's CompaniesVstock Transfer – https://www.vstocktransfer.com/Share Media – https://www.sharemedia.co/Listen to the ShowApple Podcasts – https://podcasts.apple.com/us/podcast/seth-farbman-on-podcast-from-startup-to-stock-exchange/id1356667808Spotify – https://open.spotify.com/show/54i7xkWaAALAFrUvk4WZcNConnect with SethLinkedIn – https://www.linkedin.com/in/sethfarbman/Instagram – https://www.instagram.com/sethfarbmanstockTikTok – https://www.tiktok.com/@sethfarbmanTwitter (X) – https://x.com/sethfarbman1About the ShowFrom Startup to Stock Exchange, hosted by entrepreneur and investor Seth Farbman, spotlights the journey of founders and CEOs as they scale their companies from early ideas to public markets. Each episode features candid conversations with leaders across industries, offering insights on growth, fundraising, branding, and the mindset it takes to build a company that lasts.Timestamps:00:00 – The Only Startup Founded From Prison03:20 – A Life Sentence That Changed Everything05:10 – Detecting Cancer Through Breath06:45 – Why Pancreatic Cancer Is a Death Sentence09:00 – Why Breath Beats Blood Tests18:30 – The Crime That Put Him Behind Bars21:45 – Building a Startup From a Prison Cell22:10 – Raising $500K and Selling for $6.5M From Prison30:50 – Life, Isolation, and Refusing to Break01:02:45 – Redemption, Responsibility, and Saving LivesConnect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

In this NoteQueen Podcast, Dawn and Tim talk about selling real estate in today's market. Many people can save tens of thousands selling their homes themselves, but professional guidance and key positioning will greatly determine the net result.Tim's website: https://foolprooffsbo.com/Another method is offering owner financing, whether you intend to carry paper or not. What you want is as many eyeballs on the property as humanly possible. Dramatically expand the pool of potential buyers. Don't miss these strategic tips... they will make or save you thousands.FREE Real Estate and Note Investing Training

Episode Summary The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Plain English is the new programming language, and you already speak it. But most artists get garbage results from AI. Why? Because AI isn't dumb — it's blind. It doesn't know your business, your customers, your prices, or your voice. The fix is simple: context files. In this episode, I break down exactly how to create context files that turn generic AI into YOUR personal assistant — and I give you a prompt that lets AI interview you to build the file automatically. The "Interview Me" Prompt Copy and paste this into ChatGPT, Claude, Gemini, or Art Helper: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: - Who I am as an artist (background, medium, style) - Who my customers are (demographics, where they find me, budget) - What I sell (products, price points, bestsellers) - How I talk/write (voice, tone, words I use) - My business goals for this year After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer. The Context File Menu You don't need all of these. Pick 2-3 to start and build from there. # Document What's In It When It Saves You 1 Artist Bio Story, background, philosophy Grants, press, about pages 2 Customer Avatar Who buys, demographics, budget Marketing, emails, ad copy 3 Product Lineup What you sell, prices, sizes Listings, sales copy 4 Brand Voice How you write, words you use/avoid All written content 5 Tech Stack Computers, printers, software, OS ANY tech issue — instant diagnosis 6 Collector List Past buyers, what they bought, notes Follow-ups, Christmas cards 7 Show Calendar Art fairs, festivals, deadlines Planning, logistics 8 Pricing Strategy How you price, margins, why New work, negotiating 9 Marketing Channels Where you show up, what works Strategy, focus 10 FAQ Doc Questions people always ask Responses, website copy 11 Vendor List Framers, printers, suppliers Reorders, troubleshooting 12 Studio Setup Physical space, equipment Insurance, optimization 13 Art Style Guide Medium, techniques, subjects Press, commissions 14 Business Goals Revenue targets, 1yr/5yr vision Planning, accountability 15 Competition Notes Who else, how you're different Positioning, marketing Where to Save Your Context Files ChatGPT Projects: chatgpt.com → New Project → Upload files Claude Projects: claude.ai/projects → New Project → Add to knowledge base Gemini Gems: gemini.google.com → Explore Gems → New Gem File formats that work everywhere: PDF, Word docs, plain text, Markdown Related Episodes Context is King: Stop Having First Dates with ChatGPT Every Time (2025)

Testimonies impressions humor and faith here! At some point the guy in charge of the music volume fell asleep but there is too much of value here not to share!FAITHBUCKS.COM

When do you know your discovery meetings are sabotaging your deals before they even start? Join Sprinter and Lee B. Salz (author of "First Meeting Differentiator") for a game-changing conversation where they expose why conversion rates are plummeting and what top-performing salespeople are doing differently in 2025. Discover why traditional discovery meetings need to die—and what consultation framework replaces them. In this episode, you'll hear:

Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth—a problem that faces almost every team.We discuss:1. Jason's five-step framework: logo retention, pricing, NRR, marketing channels, target market2. A small tweak that'll double response rates on your cancellation surveys3. Why “it's too expensive” is almost never the real reason customers cancel4. The “elephant curve” of growth5. How repositioning the same product can increase revenue 8x6. When to reconsider if growth is even the right goal for your business—Brought to you by:10Web—Vibe coding platform as an APIStrella—The AI-powered customer research platformBrex—The banking solution for startups—Episode transcript: https://www.lennysnewsletter.com/p/why-your-product-stopped-growing—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jason Cohen:• Preorder Jason's book: https://preorder.hiddenmultipliers.com/• X: https://x.com/asmartbear• LinkedIn: https://www.linkedin.com/in/jasoncohen• Blog: https://longform.asmartbear.com• Website: https://wpengine.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Cohen(05:19) Jason's writing journey(08:25) Questions to ask when your product stops growing(18:17) Getting real customer feedback(20:27) Analyzing cancellation reasons(26:54) Onboarding and activation(29:35) Quick summary(35:46) Revisiting pricing strategies(41:46) Positioning strategies(47:52) Why pricing is inseparable from your strategy(52:06) The importance of net revenue retention (NRR)(01:00:25) Asking whether or not this is good for the customer(01:04:34) Leveraging existing customers(01:06:42) Are your acquisition channels saturated? The “elephant curve”(1:09:41) Why all marketing channels eventually decline(01:12:04) Direct vs. indirect marketing channels(1:13:36) Getting creative with new channels(01:19:04) Do you actually need to grow?(01:25:57) Deciding when to quit(01:29:27) Book announcement(01:33:21) AI corner(01:34:35) Contrarian corner(01:37:43) Lightning round and final thoughts—Referenced:• Tyler Cowen's website: https://tylercowen.com• How to Perform a Customer Churn Analysis (and Why You Should): https://www.groovehq.com/blog/learn-from-customer-churn• Linear: https://linear.app• Jira: https://www.atlassian.com/software/jira• Patrick Campbell's post on X about pricing: https://x.com/Patticus/status/1702313260547006942• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam: https://www.lennysnewsletter.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs): https://www.lennysnewsletter.com/p/m-and-a-competition-pricing-and-investing• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Buffer: https://buffer.com• AG1: https://drinkag1.com• How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com): https://www.lennysnewsletter.com/p/how-to-find-hidden-growth-opportunities-albert-cheng• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• The Elephant in the room: The myth of exponential hypergrowth: https://longform.asmartbear.com/exponential-growth• HubSpot: https://www.hubspot.com• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• Adjacency Matrix: How to expand after PMF: https://longform.asmartbear.com/adjacency/• Ecosystem is the next big growth channel: https://www.lennysnewsletter.com/p/ecosystem-is-the-next-big-growth• ChatGPT apps are about to be the next big distribution channel: Here's how to build one: https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• ER on Prime Video: https://www.amazon.com/ER-Season-1/dp/B0FWK5WJQ4• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Wispr Flow: https://wisprflow.ai• Anker: https://www.anker.com—Recommended books:• Will: https://www.amazon.com/Will-Smith/dp/1984877925• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Hidden Multipliers: Small Things That Accelerate Growth: https://preorder.hiddenmultipliers.com• On Writing Well: The Essential Guide to Mastering Nonfiction Writing and Effective Communication: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

SEGMENT 2: NEWSOM'S 2028 PRESIDENTIAL AMBITIONS Guest: Jeff Bliss (Pacific Watch) Bliss examines Governor Gavin Newsom positioning for a 2028 presidential run through public sparring with Trump. Despite national media attention from these confrontations, Newsom faces weak approval ratings within California where residents experience firsthand the failures his administration struggles to address or explain away.1903 SANTA BARBARA COAST

Feeling like every promo is uphill? We unpack why marketing stalls when a book is presented to the wrong readers — and how smart positioning turns traffic into sales. Penny and Amy break down the signals that shape buying decisions in under five seconds: category choices, keywords that actually guide Amazon, cover conventions that telegraph sub-genre, and hooks that speak to what readers want right now.We share real-world shifts that changed outcomes fast, including a romance that soared after moving from an overly spicy label to a truer contemporary slot and a mystery that found its people by swapping “cozy” for “amateur sleuth.” You'll hear how to diagnose a mismatch when ads get clicks but no buys, why “too unique” covers quietly repel your ideal audience, and how to use reviews as free market research to refine your description and promise.This conversation is a roadmap for authors who want to sell more without burning everything down. You'll learn to niche with confidence, align title and subtitle with retail reality, refresh descriptions with language readers already use, and adopt the 1% rule: small, targeted improvements that compound. If you've been trying to reach everyone, it's time to reach the right ones.Ready to fix the foundation and stop wasting ad spend? Listen now, then text podcast to 888-402-8940 to share your positioning challenge, subscribe for upcoming deep dives, and leave a review to help more authors find this show.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

In this week's episode, host and NewDEAL CEO Debbie Cox Bultan welcomes Oregon House Majority Leader Ben Bowman, Florida House Minority Leader Fentrice Driskell, New Jersey Senate Majority Leader Vin Gopal, and Kansas House Minority Leader Brandon Woodard for our 2026 state legislative preview. These NewDEAL Leaders set the stage for the year ahead and discuss their top priorities for the 2026 sessions, emphasizing their determination to pursue an agenda focused on affordability, even as they navigate the many challenges created by decisions made in Washington, D.C.  Policy proposals include renters relief, as well as support for homeowners and homebuyers, pursuing universal free school lunch, and stopping predatory lending. The legislators also reflect on lessons from Democrats' wins in 2025 and discuss strategies to grow support in red states.Tune in to learn more about their reflection on bipartisan collaboration, planning for the unknown, and addressing constituent concerns. IN THIS EPISODE:  • [01:04] Positioning this episode and the legislative year while introducing today's four guests. • [03:37] How Oregon aims to look across sectors to lower costs during the upcoming session. • [05:46] Florida's focus on alleviating inaffordability during the upcoming legislative session. • [08:21] Leader Woodard's focus on implementing Kansas's Affordability Plan and renter relief program. • [10:15] Battling corporate interests to prioritise affordability in New Jersey. • [12:23] How decisions at the federal level are impacting affordability in states like Oregon. • [13:43] The opportunity that Florida's Democrats have to leverage real action for votes. • [15:11] What led to Governor Mikie Sherrill's majority win and what comes next. • [16:50] How Kansas Democrats are working to make sure that the Republican supermajority is shattered in November. • [18:40] Effective communication in leadership in a complex media environment. • [24:00] The state of bipartisan collaboration in each of our leaders' states. • [28:25] Planning for the unknown as state legislators. • [33:00] What constituents are most worried about at the moment, and what the Senate can do to meet these needs. • [36:57] Concerns and hope for the coming election.

In today's episode, I dive into the decisions teams need to make before they ever start a positioning exercise. I explain why positioning readiness matters, how unlaunched products lead to positioning theses rather than true positioning, and why clarity around audience, scope, and personas is essential. Also, this episode sets the foundation for a new mini-series tied to the second edition of my book, Obviously Awesome, focusing on what I've learned after hundreds of positioning workshops.You will learn:(01:34) Why I decided to release a second edition of Obviously Awesome after six years of client feedback.(04:35) How the positioning methodology has evolved from ten steps to five steps and five components.(08:38) Why unlaunched products should focus on a "positioning thesis" rather than a final positioning strategy.(09:58) The benefit of keeping your positioning loose before launch.(13:00) Why it's vital to distinguish positioning for customers from positioning for investors.(15:59) Why single-product companies should treat company and product positioning as the same thing.(17:51) Strategies for deciding whether to position a lead wedge product, a platform, or a suite of products.(22:26) How to identify the "champion" persona.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:Work with April: https://www.aprildunford.com/contactApril's newsletter: https://aprildunford.substack.com/April's LinkedIn: https://www.linkedin.com/in/aprildunford/April's Instagram: ⁠https://www.instagram.com/aprildunford/April's Twitter/X: https://twitter.com/aprildunfordApril's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode:* Obviously Awesome, Second Edition (forthcoming).—Get April Dunford's books and audiobooks:Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.Sales Pitch: How to Craft a Story to Stand Out and Win.Amazon US: https://amzn.to/49l0ZRYAmazon Canada: https://amzn.to/4ac9hgtAmazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=booksBarnes & Noble: https://www.bn.com/s/%22April%20Dunford%22Bookshop: https://bookshop.org/contributors/april-dunford—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/Subscribe on Apple Podcasts: https://apple.co/3PFHcWxSubscribe on Spotify: https://open.spotify.com/show/02XBrnPJ7NVGPUgHC7xstUSubscribe on YouTube: https://www.youtube.com/@positioningshow—This episode was produced by Story On Media: https://www.storyon.co/

Host Fred Burton sits down with Jeremy Baumann, CEO and founder of Corporate Security Advisors, to explore what it truly means to build high-performing, business-aligned security programs. Drawing on three decades of experience across law enforcement, corporate security, and consulting, Jeremy shares how security leaders can move beyond being seen as a cost center and instead become trusted enablers of business success. Their conversation dives into intelligence-led security, crisis readiness, resilience, and the business acumen today's CSOs need to thrive in an increasingly complex risk environment.What you'll learn:How to position corporate security as a business enabler that reduces risk while minimizing frictionWhat separates “paper plans” from truly crisis-ready and resilient organizationsWhy intelligence, business fluency, and learning to say yes are critical skills for the next generation of security leadersSign up for our newsletter here.If you're enjoying this episode, please take a moment to rate and review the show.

The team at Sierra Pacific Windows featured Mark Candelaria on their latest “Sales Talk” educational series for their team. Mark shared his insights and perspective in the design and build fields and gave a great overview of what he does day-to-day. The main goal of the conversation was to share his point of view on how vendors can best approach and work with a high-end architect in a way that leads to a good relationship and more sales for the vendors. For the video version plus all of our past podcast episodes, visit our website's podcast page: candelariadesign.com/inspiring-living-podcast 

Guest: Professor Richard Carwardine. Carwardine explains that President-elect Lincoln did not view Republicans as overly aggressive, positioning himself as a constitution-respecting centrist rather than a radical. Lincoln opposed slavery's expansion but acknowledged its constitutional protection where it already existed, believing the South was misled by elites and would eventually return to the Union. Ironically, Lincoln and Buchanan, though political opposites, worshiped at the same Washington church, sharing an old-school Presbyterian background.1861 ST. MICHAEL'S, CHARLESTON SOUTH CAROLINA

When many entrepreneurs go to sell their business, they're more focused on their business than on the buyer. Understanding how buyers approach an acquisition, particularly when it comes to funding and deal structure, can help you position your business for the most profitable exit. In this episode of The Opportunity podcast, Greg breaks down how buyers actually think when evaluating an acquisition and why financing plays such a critical role in deal outcomes. While sellers often fixate on valuation, buyers are just as focused on how they will pay for the business and how much risk they are taking on. Greg walks us through how SBA loans can allow buyers to bring more cash to the table, and why small mistakes with these loans by sellers often cause deals to fall apart. He also explores alternative funding options like revenue-based financing and how buyers use leverage and other people's money to acquire businesses more efficiently. The conversation dives into seller financing and earnouts, not as compromises, but as powerful deal-making tools that can expand the buyer pool and unlock higher overall valuations. Greg also shares why setting up a US entity can make your business more attractive to buyers, especially for international sellers. If you're thinking about selling in the next few years, this episode will help you start positioning your business as a scalable, buyer-friendly machine that buyers can confidently finance and pay a premium for. Topics Discussed in this episode: Thinking like a buyer and understanding buyer financing tools (00:52) SBA loans and how they dramatically increase money upfront (03:21) The biggest SBA mistake sellers make and how deals fall apart (04:31) Alternative funding options like revenue-based financing (06:31) How buyers use leverage and other people's money to acquire businesses (08:19) Seller financing and earnouts as deal-making tools (09:53) Why setting up a US entity can dramatically improve exit outcomes (14:34) Positioning your business as a scalable, buyer-friendly machine (16:03) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to make your business 'funding friendly'.