Podcasts about Positioning

A few weeks ago our 14-year-old daughter ordered a $30 item online with her own hard-earned cash. She was proud of herself—until a notice popped up: the product was coming from overseas and a tariff of roughly $30 would be due at delivery. She looked at me, stunned. “Wait… I have to pay double to get it?” She paused, thought, and said, “I still want it.” https://www.youtube.com/live/gV_EvvpiXww That tiny moment shows a big reality: taxes aren't just something you deal with in April. They show up everywhere, often without warning, and every one of them is a leak in your wealth bucket. It's also a simple picture of why taxes and wealth creation are tied together in ways most families never see. The Real Link Between Taxes and Wealth CreationTaxes and wealth creation: Why taxes are the biggest wealth leakThe compounding cost of taxesTaxes and wealth creation: 95% of the tax code is about how not to pay taxes“Is this deductible?” vs “How do I make this deductible?”Taxes and wealth creation: Tax planning is not tax preparationTaxes and wealth creation: The SECURE Act and a silent inheritance taxThe 10-year inherited IRA ruleTaxes and wealth creation: Roth conversions as a legacy moveTaxes and wealth creation: Positioning money where compounding can keep workingReal estate incentivesCharitable givingWhole life insurance for tax-efficient legacyTaxes and wealth creation: Thinking past your lifetimeHere's the point: taxes and wealth creation rise and fall together.Book A Strategy CallFAQWhat is the connection between taxes and wealth creation?Why do taxes feel invisible to most families?What did the SECURE Act change for inherited retirement accounts?Are Roth conversions a good strategy for generational wealth?How does real estate help with tax-efficient wealth building?Why is tax planning different from tax preparation?How does whole life insurance fit into tax-efficient legacy planning? The Real Link Between Taxes and Wealth Creation This topic matters because taxes quietly take more from most families than any other expense. Not your mortgage. Not your lifestyle. Taxes. In this article we're going to pull taxes out of the “yearly chore” box and put them where they belong—in the center of your wealth plan. You'll see why taxes are such a drag on compounding, how the tax code rewards certain behaviors, what the SECURE Act changed for retirement accounts and heirs, and why Roth conversions and other strategies can protect wealth for your lifetime and beyond. The goal is simple: help you keep more dollars in your control so they can grow and bless your family for generations. Taxes and wealth creation: Why taxes are the biggest wealth leak Most people think about taxes as a single event: file your return, see if you owe or get a refund, and move on. But Bruce made a point that changes everything: we pay taxes on almost every transaction. Federal and state income taxes are just the obvious ones. Add sales tax, gasoline taxes, property taxes, and the taxes baked into your phone and internet bill—and the true cost is enormous. Even when you don't see it, you pay it. And the dollars you lose to taxes don't just disappear today. You lose what those dollars could have become after decades of compounding. Once money leaves your control, the future of that money is gone forever. The compounding cost of taxes I love pictures, so here's one we used. Imagine your money as water in a five-gallon bucket. If there are leaks in the bottom, you don't arrive anywhere with a full bucket. Taxes are one of the biggest leaks. You can earn more and work harder, but if you don't seal the leaks, your progress is always slower than it should be. Think about the penny-doubling example. A penny doubled daily for 30 days becomes millions, but for the first week it still feels tiny. That's why people underestimate compounding. Taxes interrupt that curve. They pull dollars out before they ever reach the steep part of growth. Wealth isn't only about what you earn. It's about what you keep and control long enough for compounding to do its job. That's why taxes and wealth creation are inseparable. Taxes and wealth creation: 95% of the tax code is about how not to pay taxes Bruce shared something that shaped his whole view. A former IRS auditor once told him: only about 5% of the tax code explains how you pay taxes. The other 95% explains how you don't have to pay taxes. That surprised me at first, but it's true. Congress uses the tax code to steer behavior. If they want more housing, they reward people who provide housing. If they want investment in certain industries, they create incentives there. The incentives exist on purpose. If lawmakers didn't want people to use them, they wouldn't be written into law. “Is this deductible?” vs “How do I make this deductible?” Tax strategist Tom Wheelwright says the wrong question is, “Is this deductible?” The right question is, “How do I make this deductible?” Example: if you travel to evaluate real estate deals and your primary purpose is legitimate business, documented properly, the tax code may allow deductions. The key isn't being clever. The key is following the rules clearly. We never recommend gray areas. Good tax strategies are black-and-white and well documented. Taxes and wealth creation: Tax planning is not tax preparation The tax code is thousands of pages long and changes constantly. Many CPAs are overloaded with compliance work—paperwork, deadlines, filing logistics. So a lot of families get tax preparation, not tax planning. Preparation reports what happened and tells you what you owe. Planning helps you shape what you owe before the year ends. If you want to build wealth, you can't treat planning like an afterthought. You may need a professional whose mindset is: “My job is to help your family pay the least amount of tax legally possible.” Not because taxes are bad, but because every dollar saved is a dollar that can compound, be invested, or be given with purpose. Taxes and wealth creation: The SECURE Act and a silent inheritance tax If you have tax-deferred retirement accounts—401(k)s, IRAs, 403(b)s, SEP IRAs, deferred annuities—you need to understand what changed. Older rules required minimum distributions (RMDs) at age 70½. The SECURE Act pushed that age to 75. That sounds like a gift, but it has a catch: more years of growth means a larger account, which often leads to larger taxable withdrawals later. But the bigger change hits your heirs. The 10-year inherited IRA rule If a tax-deferred account passes to a spouse, they can keep deferring. If it passes to your kids or grandkids, most beneficiaries must empty the account within 10 years. Picture a 45-year-old inheriting a $1 million IRA. Under old stretch rules, they could take small withdrawals over a lifetime. Now many will take around 10% per year—about $100,000 annually—stacked on top of their working income, often in their highest-earning years. That pushes those inherited dollars into their top tax bracket. So the SECURE Act didn't remove taxes. It concentrated them. If you do nothing, your children may pay far more tax on your retirement savings than you ever expected. Taxes and wealth creation: Roth conversions as a legacy move This is where Roth conversions come in. We're not giving advice here—your personal facts matter—but the principle is powerful. A Roth conversion means paying tax on some tax-deferred dollars now so they move into a Roth account. Later withdrawals are tax-free. When the Roth passes to heirs, they still follow the 10-year rule, but distributions are generally income-tax-free. When we run numbers with families, we often find that paying some tax earlier can reduce the total tax bite over two lifetimes—yours and your kids'. For families who care about legacy, that's a big deal. Taxes and wealth creation: Positioning money where compounding can keep working Bruce listed several straightforward ways families can keep more dollars compounding without needing complex structures. Real estate incentives Real estate is a clear example of Congress rewarding behavior. The U.S. needs more housing, so the tax code offers depreciation and, in some cases, bonus depreciation for certain investments. Those deductions can offset taxable income and free up cash flow for more investment. The rules are specific, so strategy and documentation matter. Charitable giving If generosity is already part of your family culture, don't ignore how charitable strategies can lower taxes while letting you support what matters most. Whole life insurance for tax-efficient legacy This is a place where our work often connects the dots. Properly designed whole life insurance has a unique tax profile: cash value grows tax-deferred, you can access it through policy loans without triggering income tax, and the death benefit passes to heirs income-tax-free. We like to say that every tax dollar you save is another dollar you can reposition into assets that serve generations. Whole life often becomes a family gold reserve—liquid in your lifetime, leveraged at death, and protected from future tax surprises. Taxes and wealth creation: Thinking past your lifetime During the episode I shared a golf analogy. Your wealth plan is like a golf swing. Most people only focus on the backswing—everything that happens until you hit the ball. In life, that's “my lifetime.” But legacy is the follow-through. Where does the ball go after contact? What trajectory does your wealth take after you're gone? When you plan only for your life, you miss the biggest multiplier in tax planning: time across generations. When you plan with follow-through, you make different choices today—like paying some taxes sooner—because you see how that can protect your children from a heavier burden later.

Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Join the SmartSX Membership : https://sexwithemily.com/smartsx Access exclusive sex coaching, live expert sessions, community building, and tools to enhance your pleasure and relationships with Dr. Emily Morse. List & Other Sex With Emily Guides: https://sexwithemily.com/guides/ Explore pleasure, deepen connections, and enhance intimacy using these Sex With Emily downloadable guides. SHOP WITH EMILY!: https://bit.ly/3rNSNcZ (free shipping on orders over $99) Want more? Visit the Sex With Emily Website: https://sexwithemily.com/ Episode Description In this Sex with Emily episode, Dr. Emily takes live listener calls and answers the questions you're dying to ask but won't. A caller discovers she can only finish one very specific way—what's really happening in your pelvis when your legs are straight, and why changing this pattern might unlock entirely new pleasure. The masturbation habit that's secretly limiting your orgasms—and the exploration technique that expands your body's repertoire without any pressure to "fix" yourself. Why one couple finds anal more pleasurable than vaginal sex, what this reveals about nerve endings you didn't know you had, and the specialist who can actually help if penetration hurts. Plus, what happens when you stop chasing what you think should feel good and start discovering what actually does. Timestamps: 0:00 - Intro 1:57 - Orgasming with Straight Legs: Finding Positions That Work for Your Body 7:42 - Why Having One Way to Orgasm Is Completely Normal 8:38 - Dating After Loss: Navigating Chastity Play & Delayed Ejaculation 16:21 - Male Chastity Explained: Pleasure Beyond the Dominant Role 17:43 - Erotic Lactation: A Surprisingly Common Intimacy Practice 24:15 - When Anal Sex Feels Better Than Vaginal: Understanding Different Pleasure Pathways 27:40 - The Clitoris Extends Internally: Why Anal Orgasms Are Possible 29:37 - Dealing with Vaginal Pain: You Don't Have to Live with Discomfort

Join Elevated GP: www.theelevatedgp.com Net32.com  Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram   Description: In this episode, Dr. Scott Bolding — leading oral and maxillofacial surgeon and airway reconstruction expert — dismantles the outdated belief that sleep apnea is primarily a soft-tissue problem. He explains why the bone dictates the obstruction, why skeletal repositioning is the true driver of airway patency, and how maxillary advancement, mandibular rotation, and hyoid biomechanics can radically transform patient physiology. You'll also hear how CBCT, DICE, and joint-first diagnostics reshape treatment planning for sleep apnea and complex cases. A must-listen for clinicians who want to move beyond superficial airway conversations and into evidence-based surgical frameworks.

Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1) John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father.  Listen to this episode to learn more: [00:00] - Intro [01:11] - A little talk about sports and celebrity news [05:04] - Kurt's bio and backstory [08:23] - How Kurt started in political campaigns and met his wife [09:58] - Starting his marketing business [10:43] - How politics made him see the role of values in business [14:03] - Who are Liberty Spenders? [16:30] - Liberty Spenders book [18:45] - How people now prefer brands that match their values [21:29] - Advice for business people [23:14] - Position your values authentically in your branding and messaging [26:40] - The Five Ps of conviction-driven marketing [27:09] - #1: People – Understand your potential customers [27:25] - #2: Positioning your values in your branding [27:41] - #3: Passionate Story that gets your audience invested [28:11] - #4: Proof – Test your story and strategies [28:48] - #5: Have a proper Product Rollout NOTABLE QUOTES: "Where is real innovation happening? Where is real life-changing, world-changing, spirit-filled work happening? … It is happening among entrepreneurs." "If we just got the right politicians elected, the world would be a better place." "It's so much better to be something to somebody, to have 10,000 raving fans, than to be everything to nobody." "This is happening whether you like it or not. People are researching you when they're choosing a product to buy." "In this market right now, differentiation is such a big challenge. If you invent a product and you put it up on Amazon, you're selling great. It won't be more than 30–60 days before somebody, some business, knocks off your product and they're selling it on the same platform. But when you can connect with people based on their convictions and values, you have such a more powerful connection, and they become customers who are intensely loyal." "Start by understanding the people, not just your potential customers, but who you are." USEFUL RESOURCES: https://www.prospergroupcorp.com/ https://libertyspenders.com/ https://www.kurtluidhardt.com/ https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all https://www.linkedin.com/in/kurtluidhardt/ https://www.instagram.com/kluidhardt/ https://www.facebook.com/ProsperGroup https://www.facebook.com/libertyspenders https://www.facebook.com/kurtluidhardt https://x.com/theprospergroup https://x.com/kurtluidhardt https://www.youtube.com/@Prospergroupcorp https://www.youtube.com/@luidhardts Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

As markets eye a potential year-end grind higher, driven by rising confidence in coming rate cuts, Shane Oliver, Chief Economist & Head of Investment Strategy, AMP Capital unpacks what this shifting macro backdrop really means for investors. The conversation dives into the rotation toward healthcare and consumer names and why these sectors are seeing renewed attention as growth broadens out. We also tackle the big question on many portfolios: what should investors do if they are still heavily weighted in mega-cap tech?See omnystudio.com/listener for privacy information.

This week, we discuss the Fed's whiplash on December rate-cut expectations, why markets are being driven more by positioning and volatility than fundamentals, and how AI-led CapEx is masking weakness across the real economy. We also dig into the Beige Book's warnings on employment and AI-driven layoffs, the political pressure building into 2025, and Mike Green's viral case that the true cost of living is far higher than official statistics admit. Enjoy! — Follow Tyler: https://x.com/Tyler_Neville_ Follow Quinn: https://x.com/qthomp Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance __ Weekly Roundup Charts: https://drive.google.com/file/d/1DZ5AtLuZZxGT5hWw3jq2V-r_9jBgruEE/view?usp=sharing — Grayscale offers more than 30 different crypto investment products. Explore the full suite at grayscale.com. Invest in your share of the future. Investing involves risk and possible loss of principal. https://www.grayscale.com/?utm_source=blockworks&utm_medium=paid-other&utm_campaign=brand&utm_id=&utm_term=&utm_content=audio-forwardguidance — Timestamps: (00:00) Introduction (02:49) Rate Cut Odd Whipsaw (09:48) Grayscale Ad (10:27) Market Structure & Positioning (15:14) Debating the AI Race (23:59) Gameplan for Next Year (31:31) Grayscale Ad (32:18) 2026 Cuts & New Fed-Treasury Vision (38:34) Gold Miners & Trading Commodities (42:18) Oil & Energy Policy (46:22) Mike Green & the K-Shaped Economy (55:17) Final Thoughts — Disclaimer: Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed. #Macro #Investing #Markets #ForwardGuidance

Most manufacturers don't have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76's Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manufacturing organizations — and how marketers can finally put their positioning to work. You'll learn how to spot alignment gaps, build a feedback loop with sales, and turn a dusty one-pager into messaging that actually drives better conversations, better leads and better results. Whether you're updating your homepage, refining your sales deck or trying to get your internal team on the same page, this conversation is packed with practical steps you can use immediately. We cover:

Summary

Amy Castro had already rebranded her podcast once, and her show still wasn't reaching the right people. So she made one simple shift in how she positioned her show that landed her a Top 10 chart debut in her category with hundreds of new downloads in a single day.In this episode, you'll hear how Amy uncovered the gap keeping her from new listeners, and how you can make the same change to start attracting people who are already searching for a podcast like yours. So if you're ready to stop talking to the same 100 people every week (as much as you love them!) —hit play and let's dive in.1:02 – Why Most Podcasts Struggle to Reach the Right Listeners5:11 – The Common Mistake That Makes Your Podcast Harder to Find10:46 – What Can Happen When Your Podcast Finally Matches What Listeners Are Looking For19:22 – How to Turn Podcast Launch Data Into a Weekly Listener Growth Plan Episode Links:Meet Amy: PetParentHotline.com Listen to Amy's Podcast | Pet Parent Hotline Other Episodes You'll Love:Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this episode, Matt takes a relationship quote and flips it into a perspective shift for shop owners, managers, and specialists: instead of obsessing over “finding the right” customers, employees, or employers, focus on becoming the right shop and the right person—over and over again. He explores how this mindset applies to attracting younger clients, building a place top technical and mechanical specialists want to work, and evolving with changes like EVs, culture, and work–life balance.Key Talking PointsThe quote that kicked it off: “Love isn't about fate and magic bracelets and destiny. It's about finding someone you can stand to be around for 10 minutes at a time,” and the idea that it's less about finding the one and more about becoming the right one again and again.Translating relationship advice into shop life:Stop fixating on “finding the right clients,” “the right shop,” “the right boss,” or “the right employee.”Shift the focus to becoming the right shop, manager, owner, or employee.Becoming the right shop for your current and future clients:Many shops are currently tailored to an older clientele (boomers) and have great rapport with them.Younger clients often care deeply about your why—your purpose, values, and what you stand for.Start projecting an image and message that resonates with the clients you'll need in the future, not just the ones you serve today.Becoming the right employer:Think about the types of technical specialists and mechanical specialists you'd love to attract.What are they after now, and what will they value most in the near future (purpose, time off, culture, tools, training, environment)?Make tangible changes in the shop that align with those values and make sure those changes are visible.Creative ways to “show, not tell” as an employer:Hosting training classes in your shop so other shops' staff and owners can see your facility.Letting others experience climate control, lighting, equipment, computers at every bay, etc.Letting your current team's honest feedback become a powerful, organic recruiting message.Culture vs. pure production:As shops hit their production targets more consistently, culture starts to matter more.High-output but toxic people can drag down the overall environment.Sometimes the right fit is someone who might produce a little less but makes the team function better and reduces animosity.What it means to be the right employee:Contributing to ethical profit and strong production.Being a good teammate who doesn't undermine the system.Helping with what the shop needs: clients, employees, reputation, and growth.Being able to demonstrate your value beyond hours billed—teamwork, leadership, culture.Evolving with technology and the market (EV example):Understanding your shop's stance on EVs and being able to discuss it intelligently.Looking at the local EV car park, investment needs, safety, and training.Positioning the shop to succeed ethically and profitably as the car parc changes.Seeing the shop as an ecosystem:Front of house, back of house, management, and employees as symbiotic systems.Shared goals: profit, stability, and long-term perpetuation of

Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage' :-)Chapters(00:00) - Introduction and Guest Welcome (00:17) - JJ Peterson's Current Ventures (01:11) - The Concept of 'Badass Softie' (03:26) - StoryBrand Framework Explained (06:20) - Empathy and Authority in Leadership (08:42) - Balancing Empathy and Authority in Coaching (12:38) - Personal Experiences and Coaching Styles (16:05) - Communicating Empathy and Authority Effectively (24:44) - Engaging Your Audience with Empathy and Authority (28:06) - Controlling the Narrative in Marketing (29:07) - Embracing Your Authentic Self as a Guide (31:41) - Overcoming Imposter Syndrome (40:52) - The Importance of Niching Down (47:35) - Leveraging AI in Professional Services (51:39) - Conclusion and Final Thoughts LinksJ.J.'s website » https://www.drjjpeterson.com/J.J.'s podcast » https://www.badasssoftie.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this powerful and wide ranging conversation, Patrick sits down with entrepreneur, former NASA scientist, and AI innovator Dr. Alex Mehr to explore what it really takes to ride the fastest growing technological wave of our time. With clarity and candor, Alex explains how he identified the potential of artificial intelligence long before most people understood its impact and why embracing AI early gave him a unique strategic advantage as a builder and founder. Drawing on his experiences in science, engineering, and app development, Alex breaks down the repeatable pattern he uses for spotting massive trends, positioning himself correctly, and then pivoting rapidly until he reaches product market fit. He shares valuable insights on how AI entrepreneurs can use A/B testing, system level prompt engineering, and data driven decision making to build better tools faster. Patrick and Alex also dive into one of the most pressing questions of our time: will AI take jobs or create new opportunities? Alex offers a grounded and practical perspective on how individuals, families, and business owners can position themselves to benefit from the AI revolution rather than be harmed by it. Together they explore the macro concerns surrounding technology, global uncertainty, and the future of work, while reconnecting listeners to the importance of micro action, critical thinking, and focusing on what is actually within your control. From startup pivots and failures, to billion user ambitions, to the role of personal responsibility in the age of automation, this episode delivers high value insights for anyone who wants to stay relevant, competitive, and strategic. If you are an entrepreneur, investor, business owner, or curious learner who wants to understand how AI is reshaping everything we do, this is a must listen episode.

In this episode of Financial Perspectives, host Tanya Suba-Tang sits down with Benjamin Armellini - Managing Partner at Main Street Research - for a candid look at the forces shaping today's markets. Together, they unpack an economy landscape defined by volatile trade policy, uneven sector performance, and a labor market that looks very different depending on where you stand. Benjamin offers a global perspective on earnings growth, highlights where investors may be overlooking meaningful opportunities outside the U.S., and explains why AI-driven sectors have widened the gap between headline indexes and the rest of the market. They also explore the disconnect between lagging economic data and real-time market behavior, the implications of shifting capital expenditure trends, and what a “Goldilocks environment” really means for long-term investors. The conversation closes with grounded, practical guidance—why market timing continues to fail investors, how to define success beyond benchmarks, and why having a clear plan matters more than ever in a noisy, fast-moving economy.Listeners will also hear practical guidance on why market timing continues to fail investors, how to define success beyond benchmarks, and why having a clear plan matters more than ever in an erratic economy.Tune in for an insightful conversation that moves beyond the noise to provide actionable strategies for navigating today's complex global economy, managing risk, and making sound decisions in a period of economic uncertainty.

The DU Crew discusses Roster Abnormalities, Playoff Positioning, Cash Out Candidates, & Dynasty Trades!

With the historic government shutdown behind us, we dig back into key economic data captured over the duration of the shutdown: highlights include a modest improvement in housing activity, favorable labor market indicators despite data being somewhat stale, and mixed signals from the Federal Reserve amid uncertainty over December rate cuts. Equity markets showed heightened volatility, with strong earnings failing to sustain momentum, suggesting potential consolidation through year-end. Fixed income markets remain highly sensitive to Fed commentary, reflecting divergent views among policymakers. We also take a walk down memory lane to our 2025 predictions from last year—accurate on most calls—and preview the themes we think will impact 2026: global shifts toward nationalism, AI-driven disruption, and structural changes in financial markets. Please join us on December 3 for our last National Call of the year, when we'll dig into these topics and take questions from the audience.  Speakers: Brian Pietrangelo, Managing Director of Investment Strategy George Mateyo, Chief Investment Officer Stephen Hoedt, Head of Equities Rajeev Sharma, Head of Fixed Income  01:53 – Current Market and Economic Updates. Housing market improvement with existing home sales. Labor market stability, with unemployment claims holding and payrolls showing growth. Federal Reserve uncertainty, as October FOMC minutes reveal mixed opinions on rate cuts. Corporate earnings reports, which were strong but met with negative market reactions   08:04 – Equity Market Volatility and Seasonal Trends. Equity markets experienced an “outside day” with sharp reversals despite strong earnings. After strong September–October rallies, November–December may see consolidation rather than a typical year-end rally   11:46 – Fed Policy and Fixed Income Market Outlook. Fixed income markets are highly sensitive to Fed signals amid data gaps from the government shutdown. Divergence among Fed members on rate cuts vs. a pause creates volatility.   15:11 – We look back at our predictions from last year for 2025 trends and assess how accurate they were, and look ahead to our predictions for 2026, which we'll cover in more depth at our upcoming December 3 webinar (registration link below).  Additional Resources Attend: Key Wealth National Call: Managing Wealth in an Age of Disruption and Change  Key Questions Subscribe to our Key Wealth Insights newsletter Weekly Investment Brief Follow us on LinkedIn 

Lawrence Lepard is a professional investment manager and author of “The Big Print”. James Lavish is Managing Partner at the Bitcoin Opportunity Fund. Both are vocal advocates for Bitcoin's transformative potential of finance.› https://x.com/jameslavish› https://x.com/lawrencelepardPARTNERS

In this conversation, Andres discusses his unique advantage in real estate through open communication and networking. He reflects on overcoming self-imposed limitations and the importance of mentorship in his journey. He emphasizes the need to break free from educational constraints and the potential for American industry to thrive again. Andres shares his vision for national healing and empowerment through collaboration and communication.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempatyMoEngage: ⁠⁠⁠⁠www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠One Insight

Most investors miss these deals—here's how Rich turns “trash leads” into big profits. Most wholesalers toss leads that don't fit the typical model. But Rich Wonders figured out how to close over 20 deals a month from the same “dead leads” most people ignore. In this episode, I dive deep into Rich's unique novation strategy, how he qualifies sellers, why small towns are goldmines, and what he does differently to make sellers love the process. If you're tired of chasing cold leads or spending more than you make on PPC, this convo will change the game. I'm all about helping you build a business of freedom and impact—and Rich is living proof it's possible when you simplify, systematize, and focus on what actually works. --------------------- Quotes from the Episode: "Simple scales, fancy fails. I've built everything around that." "We close 20 to 30 deals a month with leads most people throw away." "You don't have to remodel—just deliver the result on a silver platter." --------------------- References and Mentions: novationjv.com Novation King on Instagram & YouTube Brent Daniels / TTP PropStream Think and Grow Rich Outwitting the Devil The Screwtape Letters --------------------- Chapters: 00:00 – Intro: Turning Trash Leads into Deals 01:10 – Meet Rich Wonders + Why This Episode Matters 03:30 – The Power of Follow-Up: Over Half of Rich's Deals 06:00 – How Rich Closes 20–30 Deals a Month 08:45 – Rich's First Real Estate Flop + Lessons Learned 14:10 – From Selling Vacuums to Building a Real Estate Machine 18:20 – The Turning Point: Getting Back on Track 22:05 – Where Rich Gets His Leads (Hint: Other Wholesalers) 26:00 – What Makes a “Trash Lead” Profitable 28:45 – Small Towns = Big Opportunity 32:15 – Rich's 3-Phase Sales Strategy Explained 36:00 – What Sets His Novation Model Apart 40:20 – Lead Qualification: Who's a Fit for Novations? 43:40 – Comping & Making Offers (No Rehab Needed) 49:20 – Why His Model Is Built to Scale 54:00 – Red Flags: When Novations Might Not Work 57:20 – Silver Platter Strategy: Positioning with Sellers 1:01:15 – Seller Psychology & Frame Control Tips 1:05:40 – Real Sales Feedback: What His Team Gets Wrong 1:09:00 – Positioning vs. Chasing: Making Sellers Want You 1:13:30 – Fire Round: Book Recs, Advice, and What Drives Rich 1:20:15 – Final Thoughts + How to Partner with Rich --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes the best blueprint for your life comes from watching how someone else wins by simply being themselves. Show Notes In today's Shark Theory, Baylor shares an unexpected encounter on South Congress in Austin—a young author selling books outside a coffee shop whose authenticity, positioning, and presentation ended up teaching a masterclass in personal branding. What starts as curiosity turns into lessons on how to position yourself where your audience naturally gathers, why authenticity is your most valuable marketing asset, and how the way you "package" yourself determines how people experience your work before they even hear your story. This episode is a reminder that sometimes the right move isn't following industry norms—it's following who you actually are. What You'll Learn in This Episode: Why your positioning matters more than your pitch How authenticity naturally attracts your real tribe Why people buy the energy before they buy the product How to "wrap yourself" in a way that elevates your perceived value The power of adding personal, meaningful touches to your work Featured Quote: "Authenticity always wins—because people can't relate to perfect, but they can always feel what's real."

Solo data advisor Shachar Meir (ex-Meta, ex-PayPal) joined me on Ditching hourly to share the details of his transition from being a manager in massive corporate environments to becoming a successful solo consultant.Chapters (00:00) - Introduction and Guest Welcome (01:05) - Shachar's Professional Background (03:47) - Transition to Solo Entrepreneurship (13:51) - First Steps as a Solopreneur (15:59) - Landing the First Project (20:25) - Facing the Challenges of Solopreneurship (25:11) - Navigating the Steep Learning Curve (26:17) - The Importance of Networking and Mentorship (29:52) - Leveraging LinkedIn for Business Growth (33:25) - The Art of Content Creation (43:18) - Financial Stability and Client Acquisition (51:47) - Final Thoughts and Advice Shachar's LinksLinkedIn Profile » https://www.linkedin.com/in/shacharmeir/YouTube Channel » https://www.youtube.com/@shacharmeir ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this KER Market Quick Take, Cory Fleck and Shad Marquitz break down the broad correction across precious and base metals and outline where they see opportunity as year-end approaches. Metals correction: Gold and silver are only ~10–15% off highs, but many miners - especially juniors - are down 20–40% as momentum traders and generalists step aside. Majors vs. juniors: Large-cap producers (e.g., Newmont, Fresnillo) are holding up relatively well. Junior producers and developers have sold off sharply, creating what Shad sees as the best value. Q4 margins & Q1 setup: With gold near $4,000 and silver around $50, producers are enjoying record margins. Shad sees a strong setup for a Q1 seasonal bounce as earnings land. M&A & valuations: Recent takeovers (like Probe) came at low valuations. Many juniors still don't reflect $3,500–$4,000 gold or $40–$50 silver in their NPVs. Financing overhang: Cory highlights heavy financing activity and incoming 4-month holds as key near-term headwinds, reinforcing the need for selectivity. Other metals: Uranium: Spot drift to mid-$70s dampens sentiment. Copper: Stable near $5/lb; producers outperforming the metal. Lithium: ETF rebound—nearly doubled since April lows. Positioning outlook: Shad is accumulating select juniors into weakness; Cory prefers patience until clearer uptrends form, though he sees potential catalysts from policy shifts or a major new discovery. Stocks & ETFs Mentioned: GDX, GLD, SLV, PSLV, COPX, LIT, Newmont ($NEM), Fresnillo ($FRES), Silver X, Impact Silver, Guanajuato Silver, Avino Silver & Gold.   Let us know your thoughts on the KER Market QuickTakes - Fleck@kereport.com and Shad@kereport.com    ---------------- For more market commentary & interview summaries, subscribe to our Substacks: The KE Report: https://kereport.substack.com/ Shad's resource market commentary: https://excelsiorprosperity.substack.com/ Investment disclaimer: This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests and hosts may own shares in companies mentioned.

In this episode, I share strategies and mindset shifts for aligning your art with the high end art world.Experience my FREE masterclass, Awakening the Heroine: aligning energy and action for artistic acclaim, flow, and fortune, by ⁠⁠⁠CLICKING HERE! ⁠⁠⁠Enter the Creative Heroine podcast contest! Winner gets a podcast interview. To enter, write a 5 star review on Apple Podcasts, screenshot it and send it to me on IG at @thecreativeheroines or email jlibor@jessicalibor.com . Until December 1.Read & subscribe to my substack, Painting the Realm of Forms: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jessicalibor.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠And join our Discord here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/SB2YY5NrnF⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for my free upcoming masterclass here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mailchi.mp/b95c65c94acc/manifesting-for-artists⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out all of our courses and coaching: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thecreativeheroines.com⁠⁠⁠⁠⁠⁠⁠⁠⁠You can explore my art here! ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jessicalibor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Thanks for listening!!

Some ads catch attention instantly. Others struggle because the message isn't clear enough to speak to a real problem.Welcome back to Gym Marketing Made Simple, the show that helps boutique gyms communicate more clearly, attract the right members, and make marketing feel less overwhelming.Episode HighlightsThis episode breaks down how problem-solution copywriting helps gyms connect with people who are actually ready to join. Blake explains Facebook's new AI features, how to write for different customer avatars, and why clear language outperforms clever wording every time.Episode OutlineProblem-solution copy connects better than feature-focused messages.Facebook's new AI systems target people based on readiness to buy.Each avatar needs copy tailored exactly to their problem.Write copy in multiple formats to see what performs well.Specific headlines stop the scroll more effectively than broad ones.Clear, simple wording lowers cost per lead.Spending 3× the client value in month one gives Facebook enough room to optimize.Position the gym as the guide, not the hero.Strong CTAs help people take the next step without confusion.Small wording changes can make a big impact on performance.Episode Chapters00:00 Intro00:34 Writing Copy that Sells02:58 Understanding Avatars and Targeting04:36 Attention-Grabbing Headlines06:55 Testing and Refining Copy12:44 Positioning the Gym as a Guide13:32 Psychological Impact of CopyCall to ActionIf this conversation helps, share the episode with a coach or gym owner who could use clearer, easier messaging.Supporting Information

Al Motley is the founder and CEO of Techademics, a technology company driving innovation in education, social impact philanthropy, and the nonprofit sector.In this episode, Al shares his journey from working at Penn State's Center for Academic Computing as a student to leading an international tech company transforming the education and social impact sectors. With offices in Philadelphia, Buenos Aires, and Botswana, Techademics delivers digital solutions and strategic guidance to schools and nonprofits around the world—impacting hundreds of thousands of students, educators, and community leaders.Al discusses his path in education, how Techademics helps schools and nonprofits build effective tech infrastructure, what's next for the edtech industry, and how mission-driven entrepreneurship can create lasting change.Episode Chapters0:00 - 5:20 Moving from school to school growing up5:20 - 10:26 Choosing Penn State and getting heavily involved as a student10:26 - 11:34 Knowing technology was the path for him11:34 - 12:57 Al's time with Mastery Charter School in Philadelphia to learn change management and scale12:57 - 18:40 The inspiration behind launching Techademics 18:40 - 22:57 Positioning schools to be successful in evolving technology landscape22:57 - 24:21 Advice for his younger self The Dare to Disrupt podcast is made possible by the generous support of the Penn State Smeal College of Business.

In This Episode Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else. In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority. She also shares how she helps clients design "million-dollar offers," build confidence in their value, and create an online presence that attracts opportunities without constant effort.  

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don

Today Tina Norvell joins us with a powerful testimony of God's faithfulness; one you will not want to miss. Then we're taking you to the front lines of Bible prophecy as major geopolitical shifts unfold in real time. The U.S. is quietly expanding its military footprint in Syria and Gaza, pushing for international peacekeeping control and even exploring a massive new base on Israel's border. What does all this mean? Could America, the wings of the great eagle, already be positioning itself to help Israel during the final 3½ years of tribulation just as Revelation 12 foretells? We'll break down it from prophetic symbols, to the latest headlines, and a testimony of God's faithfulness. All that and much more, right now on The Endtime Show.  ⭐️: True Gold Republic: Get The Endtime Show special on precious metals at https://www.endtimegold.com📱: It's never been easier to understand. Stream Only Source Network and access exclusive content: https://watch.osn.tv/browse📚: Check out Jerusalem Prophecy College Online for less than $60 per course: https://jerusalemprophecycollege.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I'm sitting down with my incredible client Anita and this one is a journey.The first half is her raw, honest story of leaving the safety of corporate and stepping into the unknown of self-employment. No plan. No roadmap. Just a desire to build something that actually feels like hers.And then… we go deep.In the second half, you get to witness me coaching Anita live on air, helping her clarify her positioning, articulate who she truly wants to work with, and claim the identity she's been tip-toeing around.This episode is part story, part mentorship, and part “holy sh*t, I needed to hear this.”If you're currently in a pivot, questioning your niche, or trying to find your voice and your aligned clients, you're going to feel this one in your whole body.Support Anita' Kickstarter Campaign Here: https://go.anitarombough.com/hindumysticoracleWork with Jess here: https://www.womensacademyoftransformation.com/

Former CBS Sports national college football writer Dennis Dodd joins the Third & Gold Podcast to discuss if Notre Dame belongs in the College Football Playoff field, why so many folks are bothered by ND's independence once again, how many schools could pull off being an independent in college football, the fairness of the College Football Playoff rankings process, what to think of the Big 12's top teams, Pitt head coach Pat Narduzzi's odd comments, the future for ND head coach Marcus Freeman and more. Then Eric Hansen and Tyler James answer questions from X/Twitter and The Lou Somogyi Board (30:57). Third & Gold Podcast is presented by Academy Sports + Outdoors: https://www.academy.com/discount Blue & Gold subscription deal: New subscribers can sign up for the first week of an annual subscription for just $1! Subscribe here: https://www.on3.com/teams/notre-dame-fighting-irish/join/

This episode of Big Ten Paradigm breaks down all the action from Week 11 and sets up a loaded Week 12. Noah Drury recaps USC's dominant win, Ohio State's defensive showcase, Indiana's dramatic finish, and Wisconsin's unexpected upset over Washington. He dives deep into Oregon–Iowa, Nebraska's rising stars, and Rutgers' critical victory. Off the field, Noah reacts to the NCAA's ruling against Michigan State and what it means for Jonathan Smith moving forward. The episode closes with a full look at the College Football Playoff rankings and previews for every Week 12 matchup, including USC–Iowa, Michigan–Northwestern, and Minnesota–Oregon.This episode is sponsored in part by TicketSmarter:Use promo code LWOS10 to receive $10 off purchases of $100 or moreUse promo code LWOS20 to receive $20 off purchases of $300 or moreThink smarter.  TicketSmarter

Week 12 sets the stage for separation and clarity in the College Football Playoff race. Blake Biscardi and Grant Kincaid react to the latest CFP Rankings as Miami slips, the ACC's hopes fade, and Ole Miss surges into prime position. The duo dives deep into Texas vs. Georgia and Oklahoma vs. Alabama, two heavyweight matchups with playoff implications, asking if Texas has finally figured it out and whether Alabama can find redemption. Plus, upset alerts are brewing and the Saturday Seven Picks return with their best bets of the week.

Hey friends, Chase here. If you're a creator, here's a hard truth: most of us don't charge enough. We look around, see what others are doing, and call that "the going rate." But that's not how value works. There's no upper limit on creativity — you can charge whatever someone is willing to pay. The key is learning to positionyourself and negotiate with confidence. Your job isn't to fit perfectly into "industry standards." It's to understand the value you bring and price accordingly. It takes the same effort to sell something for $100 as it does for $10,000 — the difference is who you're talking to. Here's what we get into in this episode: There's no ceiling on art: you can charge whatever someone will pay Value over time: move from hours and day rates to creative fees Positioning is everything: look enough like the standard, then add your unique premium Right clients, right price: the same work can pay 10x with the right audience The takeaway? Pricing is a creative act. Know your worth, say it with confidence, and find the clients who see it too. Take a quick listen, then go charge what you're worth. :)

Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win w/ Wes TowersWes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.Links:https://uplift360.com.au/https://www.instagram.com/uplift_360/Tags:Business Growth,Construction,Digital Marketing,Entrepreneurship,Marketing,Religion & Spirituality,Search Engine Optimization (SEO),Small Business,Web Content,Web Design,Standing Out in a Tough Economy w/ Wes Towers,Phantom Electric Ghost PodcastSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

Send us a textIn this special WTR Consumer Hardlines Symposium, Shawn Severson, Doug Lane, and the Water Tower Research team host two industry leaders to discuss how furniture and home furnishings companies are managing through tariff volatility, inflationary pressures, and shifting consumer demand as they prepare for the next growth cycle.Iv Culp, President and CEO of Culp, Inc. (NYSE: CULP), shares how the company's Project Blaze cost optimization initiative—expected to generate $18 million in annual savings—and its multi-geography manufacturing platform have positioned Culp for supply chain resilience and margin expansion when demand rebounds.Tiffany Hinkle, Assistant Vice President of Financial Reporting at Haverty Furniture Companies (NYSE: HVT), discusses how Haverty's reduced its China exposure from 15% to under 5%, maintained stable margins amid tariffs, and optimized its cost structure to support future operating leverage and sustained dividend growth.Together, the discussion explores how both companies are balancing capital discipline, domestic flexibility, and global sourcing while staying laser-focused on operational efficiency and shareholder value—illustrating how U.S. hardline companies are preparing for recovery in 2026 and beyond.

Choosing or refining your niche isn't just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who've never heard of you.In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.

Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal.   A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.   In this episode, we discuss building the future of regenerative wellness tech.   We also cover: Raising a Series A and scaling commercially Developing the product, pricing model, and partnerships Stacking cellular repair modalities with mind-body integration   Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.ammortal.com  Locations: www.ammortal.com/locations  Commercial Inquiries: sales@ammortal.com   Partnerships: brian@ammortal.com Instagram: https://www.instagram.com/ammortal_official Facebook: https://www.facebook.com/ammortals    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co  Investments: https://capital.fitt.co   Chapters:  (00:00) Introduction (01:20) Brian's background and entrepreneurial journey (02:40) What is Ammortal and the one-of-one category (02:55) The core modality stack and protocol design (05:10) Origin story (06:30) Positioning beyond wellness buzzwords (09:00) Why "tech doesn't heal—it aids self-healing" (11:30) Target customer: optimization-focused consumers (14:30) Distribution strategy (18:00) Pricing models and commercial partnerships (21:15) The experience design and musical cocoon concept (23:30) Education and onboarding for new users (25:30) Customer outcomes and use case versatility (27:35) Landing on "chamber" as the product descriptor (29:05) Long-term vision and R&D philosophy (31:15) The collaborative model for wellness innovation (32:45) Raising a Series A and scaling commercially (34:10) Conclusion

Japan's colonial possessions throughout the south Pacific proved very profitable, but the close proximity to the colonies of the United States set both nations on a path toward eventual conflict.Support the show My latest novel, "Califia's Crusade," is now available at Amazon, Barnes & Noble, Kobo, Apple Books, Bookshop.org, and many other online platforms!

In this Spiritual Riff, Susan and Sin explore the true power of surrender;  the moment you let go of control and allow life to lead you. They share how trusting the unknown, releasing judgment, and following your intuitive pulls open the pathway to deep peace, divine synchronicity, and miracles far beyond what the mind could ever plan. When you stop trying to control the outcome and let your God Positioning System (GPS) guide the way, you begin to see how everything, even the challenges, is working out for you. You'll discover: What surrender really means (and why it's not giving up) How to stay calm and grounded in uncertainty The difference between egoic control and divine guidance How neutrality dissolves resistance and fear Ways to strengthen your trust in Source and follow intuitive pulls Why synchronicities increase when you live in surrender How the Universe's "GPS" always knows the best route to your desires Resources & Links: >  The Surrender Experiment by Michael A. Singer https://www.amazon.com.au/Surrender-Experiment-Michael-Singer/dp/080414110X > Purify – designed to help you release inner resistance and return to peace: https://www.susanfrancis.com.au/purify >Work with me 1:1: https://www.susanfrancis.com.au/coaching > Download the Abundance Frequency Activation (Free Audio): https://www.susanfrancis.com.au/abundance-frequency-activation > Explore all courses and masterclasses: https://www.susanfrancis.com.au/courses-masterclasses > Follow Susan on Instagram: https://www.instagram.com/iamsusanfrancis > Watch on YouTube: https://www.youtube.com/@iamsusanfrancis   Connect with Sin Mariani: Downloading Light Website: https://downloadinglight.com/ Instagram: https://www.instagram.com/downloadinglight/ Facebook: https://www.facebook.com/downloadinglight/ InsightTimer: https://insighttimer.com/sinmariani LinkedIn: https://www.linkedin.com/in/sin-mariani/ Youtube: https://www.youtube.com/channel/UCvZ5eTRIfV_f2hKw27WP5pQ

GreenRanger catches up the past few weeks in Duel Links with KC Cup, Vector Raid Duels, and the new BOX, Savage Shot!  #YGODuelLinks #YGOMasterDuel #duellinks #yugioh #podcast

Welcome back to The CSS Podcast! Una and Bramus dive into CSS anchor positioning, a powerful new API that revolutionizes how developers handle dynamic UI element placement. Learn how to create interactive tooltips, popovers, and menus directly in CSS, eliminating the need for complex JavaScript.   Resources: CSS anchor positioning → https://goo.gle/3KvYYeZ  Anchor position tool → https://goo.gle/4gOYooL  Follow-the-leader pattern with CSS anchor positioning → https://goo.gle/46s0kQD  Anchor queries - Reposition tether arrow  → https://goo.gle/42fXtI1    Una Kravets (co-host) Bluesky | Twitter | YouTube | WebsiteMaking the web more colorful @googlechrome  Bramus Van Damme (co-host) Bluesky | Mastodon | YouTube | Website@GoogleChrome CSS DevRel; @CSSWG; Scuba Diver

Link to the Instagram PostPossibly the most important skill to have in doubles, aside from the serve and return, is poaching. In this episode, I break down the poaching mistakes I see over and over again from doubles players at all levels.We'll discuss timing, direction, and simple positioning that can flip returns into easy finishes. Members get the full five-mistake breakdown plus drills. The free preview covers the two biggest errors and how to fix them fast.Exactly when to move on your poach, and the biggest mistake club players make when poachingHow skill level, pace, and opponent depth change your poach timingA common movement mistake that could be causing you to miss volleysWhere to start and where you should NOT start in the service box and the “window” conceptUsing a quiet racket face for clean finishesMembers only: How close you should be at the netMembers only: How to finish your volleys and stop hitting it back to the baseline playerMembers only: When it's OK to cover the alley and not poachMembers only:  Drills to help your poaching skillsTo get the rest of the episode, sign up for a membership here: https://thetennistribe.com/memberships/ ----- **Join the #1 Doubles Strategy Newsletter for Club Tennis Players** New doubles strategy lessons weekly straight to your inbox **Become a Tennis Tribe Member**Tennis Tribe Members get access to premium video lessons, a monthly member-only webinar, doubles strategy Ebooks & Courses, exclusive discounts on tennis gear, and more. Learn More & Sign Up Here **Other Free Doubles Content** Serve Strategy Cheatsheet Return Strategy Cheatsheet Serve Strategy 101 - Video Course

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media's early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn't enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman's Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman's Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.”Here's what we cover:“Let's fix your confusing positioning” why you changed the copy on your homepage;Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies;After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen;You don't recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out;Segmentation old way versus new way.Anthony on LinkedIn: www.linkedin.com/in/anthonypierriFletchPMM: www.fletchpmm.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠Newsletter: ⁠⁠One Insight

Everyone saw the headlines—but the real lessons from Alex Hormozi's $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift straight into your next product launch or Black Friday promo: how to think like a founder (not an influencer), engineer your unit economics, and turn months of value-led content into a movement people want to be part of—before you ever make the ask. Here's what you'll take away: • Launch like a founder: plan, test, and engineer every touchpoint (not just “post & hope”) • Positioning > polishing: sell the category and the community, not just the product • Pre-launch depth: stack 3–6 months of value to build goodwill, trust, and demand • Make the math work: VIPs, bulk buys, and upsells that liquidate ad spend • Content as R&D: use social to test hooks, angles, & offers long before launch day • Audience size isn't everything: relationships and belief beat raw follower count If you apply even one of these to your next launch—especially dialing positioning and pre-launch—you'll see a lift in conversion, revenue, and long-tail demand. Want to listen to our episode with Alex Hormozi? → https:// megaphone.link/YAP7042297298 This is a brand new solo series I'm testing, and I'd love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠ BOOST REVENUE WITHOUT MORE ADS We use Aftersell for simple post-purchase offers that lift sales fast. ⁠⁠⁠⁠⁠⁠https://try.aftersell.app/ptiz4gnmvff7⁠⁠⁠⁠⁠⁠ to get started. CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

The Million $ Idea that Makes You an Undeniable Category of One → Identifying your Core Message that doesn't merely make you stand out, but stand alone - as the 'ONE' to hire Join Sanctified Sales intensive - now OPEN! https://judyweberco.thrivecart.com/sanctifiedsales/ Next Steps:

Many firms say they have a Law Firm Strategy, but few actually do. In this episode, Chris Batz breaks down what true strategy looks like inside corporate law firms and why clarity must come before growth. He introduces his framework for effective law firm strategy, the "three P's": positioning, perception, and competition. He explains how each reveals the gap between where a firm stands today and where it aims to be. From understanding client perception to benchmarking against competitors, he outlines how to replace internal optimism with market reality and strategic focus.   Chris also tackles the forces reshaping the legal marketplace—AI, private equity, and shifting client expectations—and how they demand a more agile, evidence-based approach to law firm strategy. Rather than chasing growth for its own sake, Chris argues that firms must make disciplined trade-offs, align behavior with purpose, and revisit their strategy regularly to stay relevant.   This episode challenges leaders to ask: when was the last time your law firm strategy reflected the market you're actually competing in?   Episode Breakdown: 00:00 What Law Firm Strategy Really Means 01:00 The Three P's: Positioning, Perception, and Competition 03:00 How to Define Your Market Position 06:20 Why Client Perception Shapes Reality 11:10 Building Credibility and Market Visibility 14:00 Adapting Strategy to Client Needs and Market Change 17:30 Common Pitfalls and the Strategy Gap 20:50 Growth Decisions: Lateral Hires vs. Mergers 23:25 On Law Firm Strategy Connect with Chris Batz: Connect with Chris on LinkedIn  Follow Columbus Street on LinkedIn Columbus Street Website  Podcast production and show notes provided by HiveCast.fm