Podcasts about Positioning

Becoming a thought leader is an amazing business move, no matter your industry – but how do you actually BECOME a thought leader? After leading powerful transformations and masterminds in Paris and LA, I'm doubling down on a truth that every ambitious woman needs to know: you don't need permission, credentials, or a massive following to be a thought leader. It's all about intentional positioning. Today's episode is about how to take that quantum leap in your career. We start with the basics — what thought leadership actually is (and what it's not), and then move into how to use your unique philosophy, voice, and lived experience to stand out in a saturated market. I also include behind-the-scenes stories from my latest Thought Leader Mastermind, including what it looks like to create your own stage and lead with authority instead of waiting to be chosen. The next round kicks off in late January.  If you're ready to stop waiting for Oprah to tap you on the shoulder, or for your résumé to hit a magical milestone, this episode is your reminder to normalize going after BIG, scary goals… and actually land them. The time to act is now.   IN THIS EPISODE: Six powerful "market signals" that instantly shift you from being just another face in the crowd to a magnetic thought leader in your industry Why writing a book is the ultimate power move to anchor your expertise (and legacy) in your niche How to leverage other audiences to create instant recognition, and why real-world presence will quantum leap your credibility WAY faster than any viral reel The art of developing your own standout methodology and original philosophy with your own unique voice Why learning to love selling is the fastest way to multiply your influence, your income, and the transformation you offer your clients   LINKS/RESOURCES MENTIONED Our next Thought Leader Mastermind starts at the end of January and includes a VIP weekend in Hawaii. This 6-month program is for alcohol-free entrepreneurs who want to take their business from a hustle to a movement, grow their impact and income, and step into their brilliance as an industry thought leader. Spots are limited. Apply now.  If you know you're meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), be sure to get on the waitlist for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free empowerment coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner when applications open. Check out Euphoric the Club, the premier club for successful women who don't drink (and the women who are becoming them) where you can get access to all my alcohol-free programs and methodology, coaching, and trainings for only $62.  Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.  Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Send us a textIn this live investor event session, Richard C. Wilson breaks down what truly separates billionaires and centimillionaires from “normal” successful people, and why most founders, fund managers, and advisors unintentionally take their foot off the gas once they hit a few million.Richard shares insights from dinners with heads of an $8B+ family office, and then dives deep into one of the most overlooked force multipliers in capital raising: positioning. He explains why the founder of Paychex refuses to invest in any company that isn't branded to win, and how a simple rebrand at $8B AUM helped one wealth advisor grow past $25B+ in assets.You'll learn:Why top families keep pushing while others coast at $5–10MHow a crystal-clear niche and brand name can make your firm “preeminent” in your spaceThe Jim Collins hedgehog concept applied to capital raisers (passion, profit, and DNA)How to choose a 7% niche that captures 70% of the profitsWhy generic names like “XYZ Capital” quietly kill replies, deal flow, and investor trustHow to send investor emails that deliver real value first (checklists, DDQ templates, tools) instead of “Can I pitch you my deal?”Richard also shares real before/after examples of rebrands that moved firms from confusing and forgettable to institutional-grade and obvious at a glance, plus how his own YouTube positioning has led to cold inbound from founders doing tens of millions in revenue.

In episode 100 of Venture Everywhere, Scott Hartley, co-founder and managing partner at Everywhere Ventures, talks with Prashanth Vijay, co-founder and CEO of Flume, a New York-based internet service provider revolutionizing last-mile fiber connectivity across urban America. Prashanth shares his journey from nuclear engineering and traditional telecom to recognizing a massive infrastructure gap where many households still rely on outdated coaxial cable from 25 years ago. He discusses how Flume is leveraging unused dark fiber assets to bridge the digital divide and bring modern internet infrastructure to underserved communities across the country.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​In this episode, you will hear:Leveraging unused dark fiber to deliver modern internet without costly overbuilding.Bridging the digital divide where 85% of U.S. homes still lack fiber connectivity.Building intelligent network operations for the explosion of connected home devices.Securing government contracts to deploy fiber in underserved urban areas.Positioning as infrastructure for AI, robotics, and autonomous vehicle bandwidth demands.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Learn more about Prashanth Vijay | FlumeLinkedIn: https://www.linkedin.com/in/prashanthvijay Website: https://www.flumeinternet.com/ Learn more about Scott Hartley | Everywhere VenturesLinkedin: https://www.linkedin.com/in/scotthartley Website: https://everywhere.vc

Katie Hubbard believes Lennar (LEN) will beat earnings and remains strong due to its land positioning. She adds that the company has pricing power as it builds smaller, more affordable homes. As for 2026, Katie expects pressure in housing starts permits and starts along with mortgage rates. She highlights her favorable path ahead for the housing market into the new year. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

#717 Corey Ganim is back with a brand-new mission: helping small business owners reclaim their time through AI! In this episode hosted by Brien Gearin, Corey shares why he walked away from a wildly successful Amazon and e-commerce career to launch Return My Time — a company dedicated to identifying operational bottlenecks and prescribing simple, low-cost AI tools that create immediate wins. He and Brien dive into how his workflow-intelligence framework works, real client examples (including a realtor who saved hundreds per listing overnight), the psychology behind AI adoption, and how even non-technical business owners can leverage automation to free up hours each week. If you've ever wondered where to start with AI — or how to use it to simplify your business — this conversation breaks it down in a practical, approachable way! What we discuss with Corey: + Corey's shift from e-commerce to AI + Origin story of Return My Time + Workflow Intelligence: audit → optimize → automate + Real example: realtor saves hundreds per listing + Using deep interviews to uncover hidden bottlenecks + Why small business owners resist AI adoption + AI tools vs. broken processes + Positioning in the “workflow intelligence” category + Community and in-person workshop plans + The future of AI support for small businesses Thank you, Corey! Check out Return My Time at ReturnMyTime.com. Take the 2-Minute AI Check-In. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

The MedTech talent landscape has undergone a significant "reset" in the two years since Elena Kyria, founder and CEO of Elemed, last joined the podcast. Driven by factors like the rise of AI, economic volatility, and post-pandemic shifts, the dynamic has swung from a "war for talent" (many jobs, few candidates) to a market flooded with applicants, often overwhelming internal recruitment teams. This shift, exacerbated by simple application processes like LinkedIn's Easy Apply, makes it challenging for good candidates to cut through the noise and for companies to manage high application volumes.To thrive in this new environment, MedTech professionals, particularly those in Quality Assurance (QA) and Regulatory Affairs (RA), must expand their focus beyond technical competence. Elena stresses the growing importance of transverse skills (the essential human skills like communication, negotiation, and leadership) and, critically, AI literacy. With the pressure on companies to "do more with less," AI is creating an environment where smaller, highly productive teams are favored. This doesn't mean roles will disappear, but professionals must embrace technology to eliminate tedious tasks and focus on high-value, strategic work.Navigating the job market now requires a more intentional and proactive approach, especially to access the hidden job market where the best unadvertised roles reside. Tactics include direct networking with hiring managers and active professional branding. Furthermore, the global regulatory environment's fragmentation—especially between the US (FDA) and EU (MDR/IVDR)—is impacting how companies build their teams, favoring remote work and strategic location choices that factor in the local talent pool and employment laws.Key Timestamps1:50 - The MedTech Talent Shift: From "War for Talent" to a "Reset"4:45 - The impact of high volume and "easy apply" on candidate experience6:15 - Immediate disqualification criteria and "gaming" the application system7:35 - Strategies for accessing the hidden job market (networking and strategy)9:20 - The controversial impact of AI on QA/RA roles and the need for efficiency11:30 - Future-proofing your career: Why leaders and junior professionals must embrace AI13:55 - Understanding transverse skills (soft skills) and business acumen15:40 - The QA/RA role in the age of AI: Focusing on the 30% of high-value expertise17:00 - Tactics for achieving AI literacy: Small wins, experimentation, and habit stacking19:45 - Why the "hidden job market" exists (confidentiality, exclusivity, and pipeline)21:30 - Positioning yourself externally: The power of active contribution on LinkedIn23:45 - The importance of speaking at industry events (e.g., RAPS) to build credibility24:55 - Strategic advice for founders building remote, global teams26:15 - The impact of US vs. EU regulatory fragmentation on talent selectionQuotes“It's not going to be enough to just be good at your job. You're going to need to have a little bit more understanding of how to position yourself, how to brand yourself, how building skills outside of just your technical competency [is important].” - Elena Kyria“This is a massive opportunity... to step up and get started... you can use the technology but then you're focused on strategy, relationships, [and] the human side of it versus the people that are still very manual.” - Elena KyriaTakeawaysPrioritize AI Literacy: MedTech professionals must proactively experiment with AI tools (like note-takers and regulatory intelligence systems) to automate up to 70% of tedious tasks. Waiting for...

In our final episode of 2025, Christian Nolting, the Private Bank's Global Chief Investment Officer, sounds an optimistic note for markets in the New Year. “We've now seen three very good years” in markets, Christian says. “I think in ‘26, there might be some more volatility coming up. But overall, I would say the macroeconomic backdrop is a positive one.”The Federal Reserve just delivered a rate cut, and the market is expecting more in 2026, Christian says. But in the week ahead, markets will be alert to the delayed US jobs data. The official numbers “will be very important for the US because there was some weakness in the labour market.”For more investing insights, please visit wealth.db.com.In Europe, Middle East and Africa as well as in Asia Pacific this material is considered marketing material, but this is not the case in the U.S. No assurance can be given that any forecast or target can be achieved. Forecasts are based on assumptions, estimates, opinions and hypothetical models which may prove to be incorrect. Past performance is not indicative of future returns.Performance refers to a nominal value based on price gains/losses and does not take into account inflation. Inflation will have a negative impact on the purchasing power of this nominal monetary value. Depending on the current level of inflation, this may lead to a real loss in value, even if the nominal performance of the investment is positive. Investments come with risk. The value of an investment can fall as well as rise and you might not get back the amount originally invested at any point in time. Your capital may be at risk.The services described in this podcast are provided by Deutsche Bank AG or by its subsidiaries and/or affiliates in accordance with appropriate local legislation and regulation. Deutsche Bank AG is subject to comprehensive supervision by the European Central Bank (“ECB”), by Germany's Federal Financial Supervisory Authority (BaFin) and by Germany's central bank (“Deutsche Bundesbank”). Brokerage services in the United States are offered through Deutsche Bank Securities Inc., a broker-dealer and registered investment adviser, which conducts investment banking and securities activities in the United States.Deutsche Bank Securities Inc. is a member of FINRA, NYSE and SIPC. Lending and banking services in the United States are offered through Deutsche Bank Trust Company Americas, member FDIC, and other members of the Deutsche Bank Group.The products, services, information and/or materials referred to within this podcast may not be available for residents of certain jurisdictions. © 2025 Deutsche Bank AG and/or its subsidiaries. All rights reserved. This podcast may not be used, reproduced, copied or modified without the written consent of Deutsche Bank AG. 030620 030121

Kyle Shanahan joins "49ers Talk" co-host Matt Maiocco to discuss the challenges and benefits San Francisco faces down the final stretch of the season. Matt asks Kyle how QB Brock Purdy can finish the season strong, evaluates wideout Ricky Pearsall's usage, and how the idea of meaningful December football can motivate his team. Greg Papa also joins Matt on this episode to break down how a young Tennessee Titans team with little to lose can present a dangerous obstacle for the 49ers. Papa points out where the 49ers need to fortify their resources on defense and if this is the game Pearsall can return to his early-season production--(2:00) Matt breaks down current NFC playoff picture(6:00) Kyle Shanahan on the benefits of having a late bye week(9:00) What are the main challenges coming out of a bye week for a team(11:00) Shanahan on how Brock Purdy can finish the regular season strong(12:00) Shanahan on how he evaluates Ricky Pearsall's usage since returning from injury(19:00) Shanahan excited about final four games, everything 49ers have worked for means meaningful football now(20:00) Breaking down Week 15 matchup vs. Titans with Greg Papa(21:00) How will 49ers' interior o-line, specifically Spencer Burford, match-up with Titans' tough d-line(24:00) 49ers found success on pressuring QB vs. Browns, can they replicate that performance vs. Titans?(27:00) 49ers' interior d-line is young and beefy, plus safeties have been active, makes them effective in red-zone as defense(28:00) Addressing the 49ers' linebacker core - Bethune likely out, Kendricks involvement (29:00) Talking NFC playoff positioning(30:00) Can Ricky Pearsall breakout vs.Titans? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part two of The Independent Sponsor Edge – Positioning for Competitive Advantage, host, Steve Brady, Market Leader of Transaction Advisory at Withum, is once again joined by Drew Brantley, Managing Director at Frisch Capital Partners, and Paul Marino, Partner at Sadis & Goldberg LLP, to discuss structuring and raising capital for successful deals.

“The NDC is testing the waters for John Mahama's third term, which is why they changed the Chief Justice, and I am fully aware of this.” - Justin Frimpong Kodua, NPP General Secretary

How investors should think about Trump approving Nvidia's H200 GPUs to China according to Tech Contrarians (0:30). Broadcom earnings (9:10). Apple and the memory supercycle (14:40). Amazon, Google, OpenAI, and momentum around AI names (19:00).Show Notes:Nvidia, AMD, Intel rise as Trump approves sale of H200 chips to China, asks for 25% cutDon't Fear AI Bubble, There Will Be WinnersAI Spending Surge, Contrarian Take On Tech StocksEpisode TranscriptsFor full access to analyst ratings, stock and ETF quant scores, and dividend grades, subscribe to Seeking Alpha Premium at seekingalpha.com/subscriptions

Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.Chapters(00:00) - Introduction and Welcome (00:11) - Guest Introduction: Alex Smith (01:30) - Understanding Business Strategy (02:02) - The Misunderstood Concept of Value (04:15) - Creating Value in Business (07:55) - Innovating Beyond Traditional Value (13:01) - Practical Examples and Market Research (18:14) - Unique Value Proposition (29:23) - Understanding Differentiation in Business (29:56) - The Importance of Unique Positioning (30:36) - Consulting Strategies and Unique Differences (31:32) - Examples of Effective Differentiation (33:23) - The Role of Specialization in Strategy (38:30) - Embracing Weaknesses for Strategic Advantage (40:53) - Balancing Specialization and Market Reach (41:51) - The Pitfalls of Over-Niching (48:28) - Rooting in Recognizable Categories (53:20) - Conclusion and Resources Guest LinksAlex's free resources » https://basicarts.org/welcome/Alex's book » https://basicarts.org/book/Alex's mailing list » https://basicarts.org/articles/Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.Key Points Covered:✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)

Pastor Eddie Robinson III, Sunday, December 7, 2025

Todd Irwin, founder and Chief Strategy Officer at Fazer on de-positioning, a strategic approach to outperform competitors by solving hero customer pain points better than anyone else. The musician and artist turned brand strategist who has advised Fortune 500 companies, SMEs and startups for three decades, argues for a shift in thinking from differentiation to problem solving, and simply being better. An expert in delivering competitive brand strategies to visionary leaders seeking growth, he argues that creativity is downstream of positioning, and solving problems reminds us that when people grow, brands grow, and when companies grow, we all grow. 

Tired of shouting into the void with a book you believe in? We unpack a simple, proven path to clarity that makes every marketing move easier and cheaper: find your shelf, define your reader, and deliver the payoff your genre promises. Penny Sansevieri and Amy Cornell pull back the curtain on what actually drives sales velocity for authors—clear positioning, focused targeting, and small, high-impact pivots that align your book with how readers shop.We start by grounding your work with “shelf neighbors,” those three to five titles your ideal readers already love. From there, we build a one-sentence reader statement that communicates value at a glance and respects genre expectations. You'll hear how a smart subgenre pivot turned a stalled romance into a winner, why “my book is for everyone” is the most expensive mistake in publishing, and how to turn your unique elements into crisp marketing hooks that get clicks, not shrugs.For nonfiction writers, we dig into articulating outcome-driven benefits that media and influencers can immediately pass on to their audiences. For fiction authors, we show how to pair familiarity with freshness—a recognizable promise with a distinct twist—using comps that do the heavy lifting on retail pages, ads, and pitches. Throughout, we emphasize that marketing can sharpen and amplify, but it can't invent a market where none exists. That's liberating: focus on fit first, then flourish with confident messaging, right-sized keywords, and cover cues that signal the right story to the right people.Ready to stop guessing and start gaining traction? Listen now, craft your one-sentence reader statement, and text us your top targeting question. If this episode helps you refocus your book's positioning, share it with an author friend, subscribe for more practical strategies, and leave a quick review so we can reach more writers who need it.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

The Capital Table is excited to present part one of a two part series: The Independent Sponsor Edge – Positioning for Competitive Advantage. This series will feature our host, Steve Brady, Market Leader of Transaction Advisory at Withum, and guests, Drew Brantley, Managing Director at Frisch Capital Partners, and Paul Marino, Partner at Sadis & Goldberg LLP. In part one, Steve, Drew, and Paul discuss how independent sponsors are winning deals without committed capital, as well as strategies for growth and value creation.

The entirety of DJ & PK for December 5, 2025: HOUR ONE Utah Jazz game recap Aaron Roderick, BYU football Berry Tramel, Tulsa World HOUR TWO What is Trending: NFL, BYU, CFB, Utah Jazz, NBA, CBB, Utah Mammoth Hot Takes or Toast: BYU and Texas Tech in Big 12 title game Are Utah Jazz going to worry about draft position? HOUR THREE Big 12 Title Game the biggest in BYU history? David Locke, SEG Media NFL Locks of the Week HOUR FOUR What will happen with the local college football scene Tim Brando, Fox Sports Broadcaster Feedback of the Day

Nah ... AI isn't going to kill consulting. But it'll certainly change the sector ... especially by influencing perceptions and expectations. So, how can firms prepare? Ash and Flo's workshop answers the question of how consultancies can counter clients 'dwindling "willingness to pay" while positioning to capture whatever value can be found in the new, much-heralded AI solutions for themselves. Credits Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota

In this episode of Heiress, Skye Edmonds unpacks the real reason so many high-capacity Christian entrepreneurs feel stuck between who God says they are and the results they're actually experiencing. This is the conversation for the woman who knows she's called higher but feels the tension of living in the space between the promise and the evidence.If you've been praying for breakthrough, feeling the pressure of the next level, or wondering why your capacity hasn't caught up to your calling, this episode reveals the hidden dynamics shaping your identity, your nervous system, and your ability to hold the very thing you've been asking God for. ------------------CONNECT WITH MEDownload the free Prayer for the Heiress and step into your authority as a daughter, a steward, and a Kingdom builder: https://generous-bird-13350.myflodesk.com/heiressprayerDM me on Instagram for 1:1 coaching or Identity Breakthrough Call: https://www.instagram.com/theheiresspodcast

How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:How to align your brand for retail successCommon mistakes founders make when scalingWhat buyers really want and how to say "no" strategicallyThe importance of brand consistency and core valuesTrends in TikTok live selling, retail media, and creator partnershipsPackaging that pops and converts on shelfHow to build a retail marketing launch calendarThis episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.Jane Merton, MBALinkedIn: https://www.linkedin.com/in/janemerton/Website (All Our Advisors): https://www.allouradvisors.com-----------------

Gem Of the Day (G.O.D.) about standing firm in the faith when the enemy attacks

This episode features Dianne Na Penn, a senior product leader at Anthropic, discussing the launch of Claude Opus 4.5 and the evolution of frontier AI models. The conversation explores how Anthropic approaches model development—balancing ambitious capability roadmaps with user feedback, making strategic bets on areas like agentic coding and computer use while deliberately avoiding others like image generation. Dianne shares insights on the shifting nature of AI evaluation (moving beyond saturated benchmarks like SWE-bench toward more open-ended measures), the evolution of scaffolding from "training wheels" to intelligence amplifiers, and why she believes we're closer to transformative long-running AI than most people think. She also discusses Anthropic's distinctive culture of authenticity, the under appreciated benefits of model alignment for producing independent-thinking AI, and why the real bottleneck to AI agents isn't model capability anymore but product innovation. (0:00) Intro(0:57) Starting the Work on Opus 4.5(2:04) Model Capabilities and Surprises(5:59) Computer Use and Practical Applications(7:21) Pricing and Positioning(10:02) Customer Feedback and Early Access(16:44) The Reality of Enterprise Agents(18:47) Future of AI and Long-Running Intelligence(28:06) Anthropic's Culture and Decision Making(30:31) Key Decisions and Fun Moments(33:45) Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

A few weeks ago our 14-year-old daughter ordered a $30 item online with her own hard-earned cash. She was proud of herself—until a notice popped up: the product was coming from overseas and a tariff of roughly $30 would be due at delivery. She looked at me, stunned. “Wait… I have to pay double to get it?” She paused, thought, and said, “I still want it.” https://www.youtube.com/live/gV_EvvpiXww That tiny moment shows a big reality: taxes aren't just something you deal with in April. They show up everywhere, often without warning, and every one of them is a leak in your wealth bucket. It's also a simple picture of why taxes and wealth creation are tied together in ways most families never see. The Real Link Between Taxes and Wealth CreationTaxes and wealth creation: Why taxes are the biggest wealth leakThe compounding cost of taxesTaxes and wealth creation: 95% of the tax code is about how not to pay taxes“Is this deductible?” vs “How do I make this deductible?”Taxes and wealth creation: Tax planning is not tax preparationTaxes and wealth creation: The SECURE Act and a silent inheritance taxThe 10-year inherited IRA ruleTaxes and wealth creation: Roth conversions as a legacy moveTaxes and wealth creation: Positioning money where compounding can keep workingReal estate incentivesCharitable givingWhole life insurance for tax-efficient legacyTaxes and wealth creation: Thinking past your lifetimeHere's the point: taxes and wealth creation rise and fall together.Book A Strategy CallFAQWhat is the connection between taxes and wealth creation?Why do taxes feel invisible to most families?What did the SECURE Act change for inherited retirement accounts?Are Roth conversions a good strategy for generational wealth?How does real estate help with tax-efficient wealth building?Why is tax planning different from tax preparation?How does whole life insurance fit into tax-efficient legacy planning? The Real Link Between Taxes and Wealth Creation This topic matters because taxes quietly take more from most families than any other expense. Not your mortgage. Not your lifestyle. Taxes. In this article we're going to pull taxes out of the “yearly chore” box and put them where they belong—in the center of your wealth plan. You'll see why taxes are such a drag on compounding, how the tax code rewards certain behaviors, what the SECURE Act changed for retirement accounts and heirs, and why Roth conversions and other strategies can protect wealth for your lifetime and beyond. The goal is simple: help you keep more dollars in your control so they can grow and bless your family for generations. Taxes and wealth creation: Why taxes are the biggest wealth leak Most people think about taxes as a single event: file your return, see if you owe or get a refund, and move on. But Bruce made a point that changes everything: we pay taxes on almost every transaction. Federal and state income taxes are just the obvious ones. Add sales tax, gasoline taxes, property taxes, and the taxes baked into your phone and internet bill—and the true cost is enormous. Even when you don't see it, you pay it. And the dollars you lose to taxes don't just disappear today. You lose what those dollars could have become after decades of compounding. Once money leaves your control, the future of that money is gone forever. The compounding cost of taxes I love pictures, so here's one we used. Imagine your money as water in a five-gallon bucket. If there are leaks in the bottom, you don't arrive anywhere with a full bucket. Taxes are one of the biggest leaks. You can earn more and work harder, but if you don't seal the leaks, your progress is always slower than it should be. Think about the penny-doubling example. A penny doubled daily for 30 days becomes millions, but for the first week it still feels tiny. That's why people underestimate compounding. Taxes interrupt that curve. They pull dollars out before they ever reach the steep part of growth. Wealth isn't only about what you earn. It's about what you keep and control long enough for compounding to do its job. That's why taxes and wealth creation are inseparable. Taxes and wealth creation: 95% of the tax code is about how not to pay taxes Bruce shared something that shaped his whole view. A former IRS auditor once told him: only about 5% of the tax code explains how you pay taxes. The other 95% explains how you don't have to pay taxes. That surprised me at first, but it's true. Congress uses the tax code to steer behavior. If they want more housing, they reward people who provide housing. If they want investment in certain industries, they create incentives there. The incentives exist on purpose. If lawmakers didn't want people to use them, they wouldn't be written into law. “Is this deductible?” vs “How do I make this deductible?” Tax strategist Tom Wheelwright says the wrong question is, “Is this deductible?” The right question is, “How do I make this deductible?” Example: if you travel to evaluate real estate deals and your primary purpose is legitimate business, documented properly, the tax code may allow deductions. The key isn't being clever. The key is following the rules clearly. We never recommend gray areas. Good tax strategies are black-and-white and well documented. Taxes and wealth creation: Tax planning is not tax preparation The tax code is thousands of pages long and changes constantly. Many CPAs are overloaded with compliance work—paperwork, deadlines, filing logistics. So a lot of families get tax preparation, not tax planning. Preparation reports what happened and tells you what you owe. Planning helps you shape what you owe before the year ends. If you want to build wealth, you can't treat planning like an afterthought. You may need a professional whose mindset is: “My job is to help your family pay the least amount of tax legally possible.” Not because taxes are bad, but because every dollar saved is a dollar that can compound, be invested, or be given with purpose. Taxes and wealth creation: The SECURE Act and a silent inheritance tax If you have tax-deferred retirement accounts—401(k)s, IRAs, 403(b)s, SEP IRAs, deferred annuities—you need to understand what changed. Older rules required minimum distributions (RMDs) at age 70½. The SECURE Act pushed that age to 75. That sounds like a gift, but it has a catch: more years of growth means a larger account, which often leads to larger taxable withdrawals later. But the bigger change hits your heirs. The 10-year inherited IRA rule If a tax-deferred account passes to a spouse, they can keep deferring. If it passes to your kids or grandkids, most beneficiaries must empty the account within 10 years. Picture a 45-year-old inheriting a $1 million IRA. Under old stretch rules, they could take small withdrawals over a lifetime. Now many will take around 10% per year—about $100,000 annually—stacked on top of their working income, often in their highest-earning years. That pushes those inherited dollars into their top tax bracket. So the SECURE Act didn't remove taxes. It concentrated them. If you do nothing, your children may pay far more tax on your retirement savings than you ever expected. Taxes and wealth creation: Roth conversions as a legacy move This is where Roth conversions come in. We're not giving advice here—your personal facts matter—but the principle is powerful. A Roth conversion means paying tax on some tax-deferred dollars now so they move into a Roth account. Later withdrawals are tax-free. When the Roth passes to heirs, they still follow the 10-year rule, but distributions are generally income-tax-free. When we run numbers with families, we often find that paying some tax earlier can reduce the total tax bite over two lifetimes—yours and your kids'. For families who care about legacy, that's a big deal. Taxes and wealth creation: Positioning money where compounding can keep working Bruce listed several straightforward ways families can keep more dollars compounding without needing complex structures. Real estate incentives Real estate is a clear example of Congress rewarding behavior. The U.S. needs more housing, so the tax code offers depreciation and, in some cases, bonus depreciation for certain investments. Those deductions can offset taxable income and free up cash flow for more investment. The rules are specific, so strategy and documentation matter. Charitable giving If generosity is already part of your family culture, don't ignore how charitable strategies can lower taxes while letting you support what matters most. Whole life insurance for tax-efficient legacy This is a place where our work often connects the dots. Properly designed whole life insurance has a unique tax profile: cash value grows tax-deferred, you can access it through policy loans without triggering income tax, and the death benefit passes to heirs income-tax-free. We like to say that every tax dollar you save is another dollar you can reposition into assets that serve generations. Whole life often becomes a family gold reserve—liquid in your lifetime, leveraged at death, and protected from future tax surprises. Taxes and wealth creation: Thinking past your lifetime During the episode I shared a golf analogy. Your wealth plan is like a golf swing. Most people only focus on the backswing—everything that happens until you hit the ball. In life, that's “my lifetime.” But legacy is the follow-through. Where does the ball go after contact? What trajectory does your wealth take after you're gone? When you plan only for your life, you miss the biggest multiplier in tax planning: time across generations. When you plan with follow-through, you make different choices today—like paying some taxes sooner—because you see how that can protect your children from a heavier burden later.

Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this episode, I sit down with designer, educator, founder, and category creator, Nick Broekema, the mind behind the booming discipline of Content Design and one of the most recognizable visual brands on LinkedIn™.Nick has built something rare: a business that's 100% inbound. No outreach. No cold emails. No chasing. Just magnetic, systematic content that compounds.We go deep on:How Nick built an audience of 80k+How Content Design became a category, and how he's leading itThe exact steps he took to turn random posting into a businessWhat most creators get wrong on LinkedIn™Why alignment beats hustleThe role of clarity, positioning, and ICP refinementHis pivot from Done-For-You to Cohorts + CommunityAnd the mindset shifts required to scale a highly creative business sustainablyThis is a masterclass in positioning, design, systems, and treating content as a strategic asset - not decoration.Whether you're a founder, a coach, a designer, or someone reinventing their career on LinkedIn, this is a conversation you will want to save.Chapters:00:00 - Teaser Intro00:41 - Re-Framing, Re-Building01:08 - The Early Days & Becoming a Category of One02:50 - From Crickets to Clarity04:10 - The Coach Who Sparked a Category05:23 - Why LinkedIn™? Why Now?07:41 - Quitting, Drifting, and Rediscovering Entrepreneurship09:20 - Choosing LinkedIn™ Over Instagram09:53 - What a Carousel Really Is (and Why It Works)11:30 - Why Visuals Must Be Simple, Clear, and Fast13:49 - How to Build Leads on LinkedIn From Scratch15:44 - Compounding Through Conversation17:05 - The Turning Point: Selling Through Content18:38 - The Three-Month Danger Window19:45 - Quantity → Quality (No Other Shortcut Exists)22:16 - Why You Should Post BEFORE You Need To26:15 - The Multiple Facets of Content Design28:21 - Nick's Design Rules (And Why They Work)30:30 - How His Client Grew 8k Followers and 80k in Revenue32:22 - Trim the Offer: Why Less > More34:28 - The 60% Rule for Positioning36:22 - D.F.Y → D.I.Y: A Pivot That Scales37:52 - Nick's Current Business Model40:10 - Why He's Leaving Done-For-You Behind42:53 - The Rise of In-Person Events44:58 - Why Build a Community?46:32 - Screen-Sharing, Transparency, and “Winging It”48:06 - Jeff's POV on Clarity, Story, and Power of Voice52:02 - Reframing Stage Nerves into Excitement53:36 - Nick's Public Speaking Trauma (And How He Overcame It)55:54 - Expertise + Stories = Unshakeable Confidence57:15 - The Anchor of Inbound-Only58:10 - Jeff on Remembering Your Own Value59:41 - Jeff's Storytelling Background & Business Model01:02:52 - Naming, Positioning & Not Getting “Too Cute”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

The Simple 3-Step B2B Demand Generation Strategy for 2026

Join the SmartSX Membership : https://sexwithemily.com/smartsx Access exclusive sex coaching, live expert sessions, community building, and tools to enhance your pleasure and relationships with Dr. Emily Morse. List & Other Sex With Emily Guides: https://sexwithemily.com/guides/ Explore pleasure, deepen connections, and enhance intimacy using these Sex With Emily downloadable guides. SHOP WITH EMILY!: https://bit.ly/3rNSNcZ (free shipping on orders over $99) Want more? Visit the Sex With Emily Website: https://sexwithemily.com/ Episode Description In this Sex with Emily episode, Dr. Emily takes live listener calls and answers the questions you're dying to ask but won't. A caller discovers she can only finish one very specific way—what's really happening in your pelvis when your legs are straight, and why changing this pattern might unlock entirely new pleasure. The masturbation habit that's secretly limiting your orgasms—and the exploration technique that expands your body's repertoire without any pressure to "fix" yourself. Why one couple finds anal more pleasurable than vaginal sex, what this reveals about nerve endings you didn't know you had, and the specialist who can actually help if penetration hurts. Plus, what happens when you stop chasing what you think should feel good and start discovering what actually does. Timestamps: 0:00 - Intro 1:57 - Orgasming with Straight Legs: Finding Positions That Work for Your Body 7:42 - Why Having One Way to Orgasm Is Completely Normal 8:38 - Dating After Loss: Navigating Chastity Play & Delayed Ejaculation 16:21 - Male Chastity Explained: Pleasure Beyond the Dominant Role 17:43 - Erotic Lactation: A Surprisingly Common Intimacy Practice 24:15 - When Anal Sex Feels Better Than Vaginal: Understanding Different Pleasure Pathways 27:40 - The Clitoris Extends Internally: Why Anal Orgasms Are Possible 29:37 - Dealing with Vaginal Pain: You Don't Have to Live with Discomfort

Join Elevated GP: www.theelevatedgp.com Net32.com  Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram   Description: In this episode, Dr. Scott Bolding — leading oral and maxillofacial surgeon and airway reconstruction expert — dismantles the outdated belief that sleep apnea is primarily a soft-tissue problem. He explains why the bone dictates the obstruction, why skeletal repositioning is the true driver of airway patency, and how maxillary advancement, mandibular rotation, and hyoid biomechanics can radically transform patient physiology. You'll also hear how CBCT, DICE, and joint-first diagnostics reshape treatment planning for sleep apnea and complex cases. A must-listen for clinicians who want to move beyond superficial airway conversations and into evidence-based surgical frameworks.

Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1) John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father.  Listen to this episode to learn more: [00:00] - Intro [01:11] - A little talk about sports and celebrity news [05:04] - Kurt's bio and backstory [08:23] - How Kurt started in political campaigns and met his wife [09:58] - Starting his marketing business [10:43] - How politics made him see the role of values in business [14:03] - Who are Liberty Spenders? [16:30] - Liberty Spenders book [18:45] - How people now prefer brands that match their values [21:29] - Advice for business people [23:14] - Position your values authentically in your branding and messaging [26:40] - The Five Ps of conviction-driven marketing [27:09] - #1: People – Understand your potential customers [27:25] - #2: Positioning your values in your branding [27:41] - #3: Passionate Story that gets your audience invested [28:11] - #4: Proof – Test your story and strategies [28:48] - #5: Have a proper Product Rollout NOTABLE QUOTES: "Where is real innovation happening? Where is real life-changing, world-changing, spirit-filled work happening? … It is happening among entrepreneurs." "If we just got the right politicians elected, the world would be a better place." "It's so much better to be something to somebody, to have 10,000 raving fans, than to be everything to nobody." "This is happening whether you like it or not. People are researching you when they're choosing a product to buy." "In this market right now, differentiation is such a big challenge. If you invent a product and you put it up on Amazon, you're selling great. It won't be more than 30–60 days before somebody, some business, knocks off your product and they're selling it on the same platform. But when you can connect with people based on their convictions and values, you have such a more powerful connection, and they become customers who are intensely loyal." "Start by understanding the people, not just your potential customers, but who you are." USEFUL RESOURCES: https://www.prospergroupcorp.com/ https://libertyspenders.com/ https://www.kurtluidhardt.com/ https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all https://www.linkedin.com/in/kurtluidhardt/ https://www.instagram.com/kluidhardt/ https://www.facebook.com/ProsperGroup https://www.facebook.com/libertyspenders https://www.facebook.com/kurtluidhardt https://x.com/theprospergroup https://x.com/kurtluidhardt https://www.youtube.com/@Prospergroupcorp https://www.youtube.com/@luidhardts Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

This week, we discuss the Fed's whiplash on December rate-cut expectations, why markets are being driven more by positioning and volatility than fundamentals, and how AI-led CapEx is masking weakness across the real economy. We also dig into the Beige Book's warnings on employment and AI-driven layoffs, the political pressure building into 2025, and Mike Green's viral case that the true cost of living is far higher than official statistics admit. Enjoy! — Follow Tyler: https://x.com/Tyler_Neville_ Follow Quinn: https://x.com/qthomp Follow Felix: https://twitter.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance __ Weekly Roundup Charts: https://drive.google.com/file/d/1DZ5AtLuZZxGT5hWw3jq2V-r_9jBgruEE/view?usp=sharing — Grayscale offers more than 30 different crypto investment products. Explore the full suite at grayscale.com. Invest in your share of the future. Investing involves risk and possible loss of principal. https://www.grayscale.com/?utm_source=blockworks&utm_medium=paid-other&utm_campaign=brand&utm_id=&utm_term=&utm_content=audio-forwardguidance — Timestamps: (00:00) Introduction (02:49) Rate Cut Odd Whipsaw (09:48) Grayscale Ad (10:27) Market Structure & Positioning (15:14) Debating the AI Race (23:59) Gameplan for Next Year (31:31) Grayscale Ad (32:18) 2026 Cuts & New Fed-Treasury Vision (38:34) Gold Miners & Trading Commodities (42:18) Oil & Energy Policy (46:22) Mike Green & the K-Shaped Economy (55:17) Final Thoughts — Disclaimer: Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed. #Macro #Investing #Markets #ForwardGuidance

Most manufacturers don't have a positioning problem. They have an implementation problem. In this episode of IMC Live, Gorilla 76's Peyton Warren and Allen Fennewald sit down with Brendon Forrest to explore why messaging often falls flat inside manufacturing organizations — and how marketers can finally put their positioning to work. You'll learn how to spot alignment gaps, build a feedback loop with sales, and turn a dusty one-pager into messaging that actually drives better conversations, better leads and better results. Whether you're updating your homepage, refining your sales deck or trying to get your internal team on the same page, this conversation is packed with practical steps you can use immediately. We cover:

Summary

Amy Castro had already rebranded her podcast once, and her show still wasn't reaching the right people. So she made one simple shift in how she positioned her show that landed her a Top 10 chart debut in her category with hundreds of new downloads in a single day.In this episode, you'll hear how Amy uncovered the gap keeping her from new listeners, and how you can make the same change to start attracting people who are already searching for a podcast like yours. So if you're ready to stop talking to the same 100 people every week (as much as you love them!) —hit play and let's dive in.1:02 – Why Most Podcasts Struggle to Reach the Right Listeners5:11 – The Common Mistake That Makes Your Podcast Harder to Find10:46 – What Can Happen When Your Podcast Finally Matches What Listeners Are Looking For19:22 – How to Turn Podcast Launch Data Into a Weekly Listener Growth Plan Episode Links:Meet Amy: PetParentHotline.com Listen to Amy's Podcast | Pet Parent Hotline Other Episodes You'll Love:Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Email us at hello@podlaunchhq.com to find out if our podcasting mentorship is the right fit and get tailored podcasting advice to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this episode, Matt takes a relationship quote and flips it into a perspective shift for shop owners, managers, and specialists: instead of obsessing over “finding the right” customers, employees, or employers, focus on becoming the right shop and the right person—over and over again. He explores how this mindset applies to attracting younger clients, building a place top technical and mechanical specialists want to work, and evolving with changes like EVs, culture, and work–life balance.Key Talking PointsThe quote that kicked it off: “Love isn't about fate and magic bracelets and destiny. It's about finding someone you can stand to be around for 10 minutes at a time,” and the idea that it's less about finding the one and more about becoming the right one again and again.Translating relationship advice into shop life:Stop fixating on “finding the right clients,” “the right shop,” “the right boss,” or “the right employee.”Shift the focus to becoming the right shop, manager, owner, or employee.Becoming the right shop for your current and future clients:Many shops are currently tailored to an older clientele (boomers) and have great rapport with them.Younger clients often care deeply about your why—your purpose, values, and what you stand for.Start projecting an image and message that resonates with the clients you'll need in the future, not just the ones you serve today.Becoming the right employer:Think about the types of technical specialists and mechanical specialists you'd love to attract.What are they after now, and what will they value most in the near future (purpose, time off, culture, tools, training, environment)?Make tangible changes in the shop that align with those values and make sure those changes are visible.Creative ways to “show, not tell” as an employer:Hosting training classes in your shop so other shops' staff and owners can see your facility.Letting others experience climate control, lighting, equipment, computers at every bay, etc.Letting your current team's honest feedback become a powerful, organic recruiting message.Culture vs. pure production:As shops hit their production targets more consistently, culture starts to matter more.High-output but toxic people can drag down the overall environment.Sometimes the right fit is someone who might produce a little less but makes the team function better and reduces animosity.What it means to be the right employee:Contributing to ethical profit and strong production.Being a good teammate who doesn't undermine the system.Helping with what the shop needs: clients, employees, reputation, and growth.Being able to demonstrate your value beyond hours billed—teamwork, leadership, culture.Evolving with technology and the market (EV example):Understanding your shop's stance on EVs and being able to discuss it intelligently.Looking at the local EV car park, investment needs, safety, and training.Positioning the shop to succeed ethically and profitably as the car parc changes.Seeing the shop as an ecosystem:Front of house, back of house, management, and employees as symbiotic systems.Shared goals: profit, stability, and long-term perpetuation of

Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage' :-)Chapters(00:00) - Introduction and Guest Welcome (00:17) - JJ Peterson's Current Ventures (01:11) - The Concept of 'Badass Softie' (03:26) - StoryBrand Framework Explained (06:20) - Empathy and Authority in Leadership (08:42) - Balancing Empathy and Authority in Coaching (12:38) - Personal Experiences and Coaching Styles (16:05) - Communicating Empathy and Authority Effectively (24:44) - Engaging Your Audience with Empathy and Authority (28:06) - Controlling the Narrative in Marketing (29:07) - Embracing Your Authentic Self as a Guide (31:41) - Overcoming Imposter Syndrome (40:52) - The Importance of Niching Down (47:35) - Leveraging AI in Professional Services (51:39) - Conclusion and Final Thoughts LinksJ.J.'s website » https://www.drjjpeterson.com/J.J.'s podcast » https://www.badasssoftie.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this powerful and wide ranging conversation, Patrick sits down with entrepreneur, former NASA scientist, and AI innovator Dr. Alex Mehr to explore what it really takes to ride the fastest growing technological wave of our time. With clarity and candor, Alex explains how he identified the potential of artificial intelligence long before most people understood its impact and why embracing AI early gave him a unique strategic advantage as a builder and founder. Drawing on his experiences in science, engineering, and app development, Alex breaks down the repeatable pattern he uses for spotting massive trends, positioning himself correctly, and then pivoting rapidly until he reaches product market fit. He shares valuable insights on how AI entrepreneurs can use A/B testing, system level prompt engineering, and data driven decision making to build better tools faster. Patrick and Alex also dive into one of the most pressing questions of our time: will AI take jobs or create new opportunities? Alex offers a grounded and practical perspective on how individuals, families, and business owners can position themselves to benefit from the AI revolution rather than be harmed by it. Together they explore the macro concerns surrounding technology, global uncertainty, and the future of work, while reconnecting listeners to the importance of micro action, critical thinking, and focusing on what is actually within your control. From startup pivots and failures, to billion user ambitions, to the role of personal responsibility in the age of automation, this episode delivers high value insights for anyone who wants to stay relevant, competitive, and strategic. If you are an entrepreneur, investor, business owner, or curious learner who wants to understand how AI is reshaping everything we do, this is a must listen episode.

The DU Crew discusses Roster Abnormalities, Playoff Positioning, Cash Out Candidates, & Dynasty Trades!

In this conversation, Andres discusses his unique advantage in real estate through open communication and networking. He reflects on overcoming self-imposed limitations and the importance of mentorship in his journey. He emphasizes the need to break free from educational constraints and the potential for American industry to thrive again. Andres shares his vision for national healing and empowerment through collaboration and communication.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempatyMoEngage: ⁠⁠⁠⁠www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠One Insight

Most investors miss these deals—here's how Rich turns “trash leads” into big profits. Most wholesalers toss leads that don't fit the typical model. But Rich Wonders figured out how to close over 20 deals a month from the same “dead leads” most people ignore. In this episode, I dive deep into Rich's unique novation strategy, how he qualifies sellers, why small towns are goldmines, and what he does differently to make sellers love the process. If you're tired of chasing cold leads or spending more than you make on PPC, this convo will change the game. I'm all about helping you build a business of freedom and impact—and Rich is living proof it's possible when you simplify, systematize, and focus on what actually works. --------------------- Quotes from the Episode: "Simple scales, fancy fails. I've built everything around that." "We close 20 to 30 deals a month with leads most people throw away." "You don't have to remodel—just deliver the result on a silver platter." --------------------- References and Mentions: novationjv.com Novation King on Instagram & YouTube Brent Daniels / TTP PropStream Think and Grow Rich Outwitting the Devil The Screwtape Letters --------------------- Chapters: 00:00 – Intro: Turning Trash Leads into Deals 01:10 – Meet Rich Wonders + Why This Episode Matters 03:30 – The Power of Follow-Up: Over Half of Rich's Deals 06:00 – How Rich Closes 20–30 Deals a Month 08:45 – Rich's First Real Estate Flop + Lessons Learned 14:10 – From Selling Vacuums to Building a Real Estate Machine 18:20 – The Turning Point: Getting Back on Track 22:05 – Where Rich Gets His Leads (Hint: Other Wholesalers) 26:00 – What Makes a “Trash Lead” Profitable 28:45 – Small Towns = Big Opportunity 32:15 – Rich's 3-Phase Sales Strategy Explained 36:00 – What Sets His Novation Model Apart 40:20 – Lead Qualification: Who's a Fit for Novations? 43:40 – Comping & Making Offers (No Rehab Needed) 49:20 – Why His Model Is Built to Scale 54:00 – Red Flags: When Novations Might Not Work 57:20 – Silver Platter Strategy: Positioning with Sellers 1:01:15 – Seller Psychology & Frame Control Tips 1:05:40 – Real Sales Feedback: What His Team Gets Wrong 1:09:00 – Positioning vs. Chasing: Making Sellers Want You 1:13:30 – Fire Round: Book Recs, Advice, and What Drives Rich 1:20:15 – Final Thoughts + How to Partner with Rich --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes the best blueprint for your life comes from watching how someone else wins by simply being themselves. Show Notes In today's Shark Theory, Baylor shares an unexpected encounter on South Congress in Austin—a young author selling books outside a coffee shop whose authenticity, positioning, and presentation ended up teaching a masterclass in personal branding. What starts as curiosity turns into lessons on how to position yourself where your audience naturally gathers, why authenticity is your most valuable marketing asset, and how the way you "package" yourself determines how people experience your work before they even hear your story. This episode is a reminder that sometimes the right move isn't following industry norms—it's following who you actually are. What You'll Learn in This Episode: Why your positioning matters more than your pitch How authenticity naturally attracts your real tribe Why people buy the energy before they buy the product How to "wrap yourself" in a way that elevates your perceived value The power of adding personal, meaningful touches to your work Featured Quote: "Authenticity always wins—because people can't relate to perfect, but they can always feel what's real."

Solo data advisor Shachar Meir (ex-Meta, ex-PayPal) joined me on Ditching hourly to share the details of his transition from being a manager in massive corporate environments to becoming a successful solo consultant.Chapters (00:00) - Introduction and Guest Welcome (01:05) - Shachar's Professional Background (03:47) - Transition to Solo Entrepreneurship (13:51) - First Steps as a Solopreneur (15:59) - Landing the First Project (20:25) - Facing the Challenges of Solopreneurship (25:11) - Navigating the Steep Learning Curve (26:17) - The Importance of Networking and Mentorship (29:52) - Leveraging LinkedIn for Business Growth (33:25) - The Art of Content Creation (43:18) - Financial Stability and Client Acquisition (51:47) - Final Thoughts and Advice Shachar's LinksLinkedIn Profile » https://www.linkedin.com/in/shacharmeir/YouTube Channel » https://www.youtube.com/@shacharmeir ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this episode, I share strategies and mindset shifts for aligning your art with the high end art world.Experience my FREE masterclass, Awakening the Heroine: aligning energy and action for artistic acclaim, flow, and fortune, by ⁠⁠⁠CLICKING HERE! ⁠⁠⁠Enter the Creative Heroine podcast contest! Winner gets a podcast interview. To enter, write a 5 star review on Apple Podcasts, screenshot it and send it to me on IG at @thecreativeheroines or email jlibor@jessicalibor.com . Until December 1.Read & subscribe to my substack, Painting the Realm of Forms: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jessicalibor.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠And join our Discord here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/SB2YY5NrnF⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for my free upcoming masterclass here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mailchi.mp/b95c65c94acc/manifesting-for-artists⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out all of our courses and coaching: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thecreativeheroines.com⁠⁠⁠⁠⁠⁠⁠⁠⁠You can explore my art here! ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jessicalibor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Thanks for listening!!

Today Tina Norvell joins us with a powerful testimony of God's faithfulness; one you will not want to miss. Then we're taking you to the front lines of Bible prophecy as major geopolitical shifts unfold in real time. The U.S. is quietly expanding its military footprint in Syria and Gaza, pushing for international peacekeeping control and even exploring a massive new base on Israel's border. What does all this mean? Could America, the wings of the great eagle, already be positioning itself to help Israel during the final 3½ years of tribulation just as Revelation 12 foretells? We'll break down it from prophetic symbols, to the latest headlines, and a testimony of God's faithfulness. All that and much more, right now on The Endtime Show.  ⭐️: True Gold Republic: Get The Endtime Show special on precious metals at https://www.endtimegold.com📱: It's never been easier to understand. Stream Only Source Network and access exclusive content: https://watch.osn.tv/browse📚: Check out Jerusalem Prophecy College Online for less than $60 per course: https://jerusalemprophecycollege.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Former CBS Sports national college football writer Dennis Dodd joins the Third & Gold Podcast to discuss if Notre Dame belongs in the College Football Playoff field, why so many folks are bothered by ND's independence once again, how many schools could pull off being an independent in college football, the fairness of the College Football Playoff rankings process, what to think of the Big 12's top teams, Pitt head coach Pat Narduzzi's odd comments, the future for ND head coach Marcus Freeman and more. Then Eric Hansen and Tyler James answer questions from X/Twitter and The Lou Somogyi Board (30:57). Third & Gold Podcast is presented by Academy Sports + Outdoors: https://www.academy.com/discount Blue & Gold subscription deal: New subscribers can sign up for the first week of an annual subscription for just $1! Subscribe here: https://www.on3.com/teams/notre-dame-fighting-irish/join/

Hey friends, Chase here. If you're a creator, here's a hard truth: most of us don't charge enough. We look around, see what others are doing, and call that "the going rate." But that's not how value works. There's no upper limit on creativity — you can charge whatever someone is willing to pay. The key is learning to positionyourself and negotiate with confidence. Your job isn't to fit perfectly into "industry standards." It's to understand the value you bring and price accordingly. It takes the same effort to sell something for $100 as it does for $10,000 — the difference is who you're talking to. Here's what we get into in this episode: There's no ceiling on art: you can charge whatever someone will pay Value over time: move from hours and day rates to creative fees Positioning is everything: look enough like the standard, then add your unique premium Right clients, right price: the same work can pay 10x with the right audience The takeaway? Pricing is a creative act. Know your worth, say it with confidence, and find the clients who see it too. Take a quick listen, then go charge what you're worth. :)

Most brands post content.The powerful ones build movements. In this episode, I'm taking you behind the scenes of how our agency partnered with ConstructReach to turn a hands-on workforce experience for 175+ students in Cleveland into a multi-platform visibility campaign that drove: +596% growth in views+253% increase in reach+1,400% jump in link clicksSurge in brand awareness and partnership visibility This wasn't just content — it was strategic storytelling with purpose. We talk about: How to turn real-world events into long-tail digital impact Live content capture playbooks & on-site execution Positioning mission-driven brands as industry leaders Creating content systems that amplify youth empowerment Why visibility with meaning beats going viral If you host events, serve community-based audiences, or want to build thought leadership that actually matters, this episode is your blueprint. What You'll Learn How to plan a narrative BEFORE the eventReal-time social strategy → roles, POVs, interview flowPost-event repurposing systems (your future self will thank you)Tips to amplify partners & sponsors (so they want more)The content formats that drive REAL engagementLessons from working with youth, schools & industry leaders This is event marketing + storytelling + impact branding — done right. Download the Case Study + Event Content Blueprint Want the full case study, shot list, and event content repurposing system? Download here: linkor DM IMPACT on Instagram to get it instantly. Follow ConstructReach Website: constructreach.comIG: @constructreachLinkedIn: ConstructReach Connect With Me Instagram: @michellelthamesPodcast: Social Media DecodedWebsite: michellethames.com If You're Ready to Build Movement-Level Visibility Book a strategy day, keynote, or consulting engagement→ link Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.