Podcasts about Positioning

Join Jim and Greg for the Tuesday edition of the 3 Martini Lunch as they dissect polls showing voters still trust Republicans more on the economy, shudder at Border Czar Tom Homan's concern over major terrorist attacks in the U.S. due to Biden's open borders, and size up the Democrats already dipping their toes into the water for 2028.First, they highlight CNN's Harry Enten reporting that Americans increasingly see Republicans as the party of the middle class and more trustworthy on economic issues. Enten appears frustrated by the trend, but Jim and Greg explain that the shift is no surprise—Democrats keep ignoring inflation, cost-of-living spikes, and pushing radical economic policies voters don't want.Next, they react to dire warnings from Border Czar Tom Homan, who says the Biden administration's border failures have allowed two million “gotaways” into the country—migrants who deliberately avoided processing at the border. Homan warns it's only a matter of time before some of these individuals commit a major terrorist attack inside the U.S.Finally, they joke about the preemptive presidential campaigns begun by Minnesota Gov. Tim Walz and Maryland Gov. Wes Moore. In recent appearances in South Carolina, Walz called Trump a "wannabe dictator" and urged supporters to bully Trump. Meanwhile, Gov. Moore inists he's not running for president in 2028 but keeps doing events like this. His record as governor is also not that great. And they also discuss the indecision of Kamala Harris over running for governor of California next year.Please visit our great sponsors:Upgrade your skincare routine with Caldera Lab and see the difference.  Visit https://CalderaLab.com/3ML and use code 3ML at checkout for 20% off your first order. If your revenues are at least in the seven figures, download the free e-book from NetSuite, “Navigating Global Trade: 3 Insights for Leaders” at https://Netsuite.com/Martini

Join Jim and Greg for the Tuesday edition of the 3 Martini Lunch as they dissect polls showing voters still trust Republicans more on the economy, shudder at Border Czar Tom Homan's concern over major terrorist attacks in the U.S. due to Biden's open borders, and size up the Democrats already dipping their toes into the […]

This episode is powered by the Move to Millions Live After Party “Your confidence will close more sales than your skills.” – Dr. Darnyelle J. Harmon If you're still hustling for every sale, manually managing every call, and hoping referrals keep you afloat—you're bleeding revenue. This episode is your wake-up call and your invitation into the Move to Millions Sales Playbook—the framework that transforms your unpredictable sales hustle into a repeatable, scalable system that works whether you're working or not. Dr. Darnyelle exposes the real reasons most service-based entrepreneurs never crack 7 figures—and it's not because you're not good at what you do. It's because your sales process isn't built for millions. If you've been relying on charisma instead of infrastructure, it's time to stop winging it and start winning with strategy. Get ready to reframe your sales mindset, master the psychology of high-ticket conversations, and finally install a playbook that closes clients consistently—with or without you in the room. Here's the truth: Most entrepreneurs aren't struggling to sell because they lack skill—they're struggling because they've never built a system that sells. You keep thinking your next client is one more post, pitch, or prayer away, but the real problem is that your business depends on you to close every deal. That's not sustainable, scalable, or strategic. If you don't have a sales system that works without you, you don't have a business—you have a bottleneck. This episode will help you fix that. Grab your Move to Millions Podcast Notebook, a pen and your favorite beverage and listen in to discover: ✔How to build a scalable sales system that works 24/7 without you manually managing every lead or conversation ✔How to rewire your mindset so you stop fearing sales and start serving confidently at a high level ✔How to install a sales team and automation strategy that elevates your revenue and removes you as the bottleneck ✔And so much more This episode is a call to retire the hustle and rewire the way you sell. It's for the CEO who's tired of being the only closer, the only marketer, and the only engine behind the revenue. If you're ready to install a high-converting, soul-aligned sales strategy that honors your worth and works without you, this is the blueprint you didn't know you were missing. This is your invitation to stop confusing busy with profitable and start building a business that sells with consistency, clarity, and conviction. You don't need to get better at selling—you need a system that reflects your value, protects your energy, and positions your offer before you even show up. It's time to install your seven-figure sales playbook. Resources Mentioned: Move to Millions: The Proven Framework To Become a Million Dollar CEO With Grace & Ease Instead of Hustle & Grind by Dr. Darnyelle Jervey Harmon – Get Your Copy Companion Guide for Move to Millions – Download for a detailed overview of the seven systems to seven figures. Join the Move to Millions Facebook Group for ongoing support and community engagement – Join Now Move to Millions 90-Day Business Growth Planner – Get Your Planner Move to Millions Live After Party   Five Powerful Quotes from the Episode: “If you are relying on hustle to close every sale, you don't have a business—you have a job.” “Selling at the seven-figure level isn't about pressure. It's about alignment.” “Objections are not rejections—they are requests for clarity.” “You cannot go into a sales conversation needing the sale. That desperation shows up before you do.” “Positioning isn't about being popular—it's about being pre-sold.”   Questions to Ask Yourself While Listening: Do I have a predictable sales process—or am I just hoping and hustling every month? Where am I the bottleneck in my business when it comes to sales? How confident am I when presenting my high-ticket offer—and does my energy match that? Am I truly pre-selling and positioning myself before the call—or wasting precious time? What's the cost of not having a sales system that works without me?   Want more of Darnyelle? Personal Brand Website: https://www.drdarnyelle.com Company Website: https://www.incredibleoneenterprises.com All Things Move to Millions Website: https://www.movetomillions.com   Social Media Links: Instagram: http://www.instagram.com/darnyellejerveyharmon Facebook: http://www.facebook.com/darnyellejerveyharmon Twitter/X: https://www.x.com/darnyellejervey LinkedIn: http://www.linkedin.com/in/darnyellejerveyharmon    Links Mentioned in the Episode: Movetomillions.com MovetoMillionsGroup.com HausofMillions.com Move to Millions Continuum Episode Move to Millions Live 2025   Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora   Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Power Up: 2 Peter 1:4 whereby are given unto us exceeding great and precious promises: that by these ye might be partakers of the divine nature, having escaped the corruption that is in the world through lust. 5 And beside this, giving all diligence, add to your faith virtue; and to virtue knowledge; 6 and to knowledge temperance; and to temperance patience; and to patience godliness; 7 and to godliness brotherly kindness; and to brotherly kindness charity. 8 For if these things be in you, and abound, they make you that ye shall neither be barren nor unfruitful in the knowledge of our Lord Jesus Christ. 9 But he that lacketh these things is blind, and cannot see afar off, and hath forgotten that he was purged from his old sins. 10 Wherefore the rather, brethren, give diligence to make your calling and election sure: for if ye do these things, ye shall never fall:, King James VersionIn this episode, we are seeking the Lord on behalf of several right now issues that we are facing on this earth. We are praying for our children, our parents, our loved ones that are suffering with sicknesses, and we are lifting up our leaders. Thank you for being a supporter of this podcast as I grow and learn things will become more like previous episodes, but I do not want to delay the podcast while I learn how to use the new format. Thank you for all of your support. Thank you for your shares. Thank you for joining your faith with my faith so that we can see God move upon the face of the earth if you have a prayer request, you can text 843-790-4229 or submit it by email to seeingwithoutseeing2020@gmail.com. Please put prayer request in the subject line. That email address can be used on Zelle and PayPal. If you desire to sow a seed, you can do that also on cash app at $seeingwithoutseeing. Thank you once again for your support please share this and believe God with us as we seek God.

Port Fourchon is embracing an 'all of the above' energy strategy. We find out what that means with Chet Chiasson, the executive director of the port.

Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality' of your audience is essential. Snobby brands do not scale. Listen in as I explain why.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.   In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.  Key Mistakes:  Mistake #1: Treating positioning as marketing-only  Mistake #2: Assuming sales will “get it” if you hand them positioning docs  Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch  How marketing can frame the problem so sales doesn't chase the wrong story  Why leading with your company history stalls momentum  What smart pitch sequencing sounds like in action

Welcome to the Living GodCast series, “From the Archives”, a special series from Church of the Living God, featuring some of Apostle Hall's most impactful sermons. His powerful messages continue to inspire and strengthen faith, offering timeless wisdom from God's Word. Whether you're revisiting these sermons or hearing them for the first time, we pray they encourage and challenge you.Join us in person at 114 Franklin Avenue, Winchester, KY, or explore more online at www.wincitycolg.com. For additional resources, visit our Linktree: https://linktr.ee/wincitycolg. Subscribe and be blessed by these anointed messages!

In this episode, Alex (@AlexHormozi) gives pricing advice to Sam Earp, a content creator helping people learn how to paint. Alex shows Sam how to structure his high-ticket offer by anchoring it against his more affordable membership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset. TIMESTAMPS 00:00 - If you stop posting tomorrow… would your brand still work for you? 01:10 - Why your visuals don't matter as much as you think 01:30 - Pillar #1: Positioning - the power of owning one clear thing 02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust 05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales 06:56 - The secret to getting in the rooms where deals and referrals happen 08:17 - What kind of content actually builds authority and attracts buyers 09:42 - Why thought leadership means sharing your perspective, not just tips 10:30 - How your personal brand pre-qualifies leads and collapses sales time 11:50 - The difference between being just another option, and the obvious choice 12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you're offline RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here. Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

Tracking data has transformed the way clubs analyse the game. This cornucopia of information is shaped and analysed by data scientists to create valuable insights for coaches, managers, Heads of Recruitment, Sporting Directors and more. But how much do you know about tracking data? Ie what it is, how it's collected, how it's analysed (and by whom), and how different departments and personnel use it? This episode of the TGG Podcast sets out to answer those questions and more.  Our guests are: Michael D'Auria: The Executive Vice President of Partnerships, Sports and Technology for Genius Sports, the official tracking data provider for the Premier League. Michael has been at the cutting edge of tracking data provision for more than a decade, having previously been Chief Commercial Officer for Second Spectrum. Dominic Jordan: Chief Data Officer for Twelve Football and the former Director of Data at Manchester United. Dominic 'builds great teams to help great companies become leaner, greener and better equipped to succeed in a data-rich world.' SHOW NOTES => MICHAEL D'AURIA 02:03: Michael defines tracking data. 06:00: Relaying the data to teams and users after matches. 07:17: How tracking data revolutionised data science. 08:20: The origins of tracking data. 08:50: The first time football started to use it. 09:23: Capturing the data at Premier League and Championship matches. 11:56: Positioning tracking cameras inside a stadium. 12:40: Methods of passing data to coaching staff during a match. 14:05: A club data scientist's job on a matchday. 14:45: The software used to present the live data. 16:00: What managers and coaches see on their tablets during a game. 18:53: Liverpool's use of data over the years. 19:48: Tracking data's ways of assessing a player. 22:34: Hopes for sharing data between worldwide leagues. 24:10: Mesh tracking explained. 30:05: Liverpool's views on early tracking data. 31:24: The future of data science staff at football clubs. 32:32: Does use of data lead to success? DOMINIC JORDAN 37:13: The difference between event data and tracking data. 38:58: Rise in the number of data staff at clubs. 42:04: Different kinds of tracking. 44:55: How clubs use tracking data. 49:02: Getting tracking data to clubs during a match. 51:07: Tracking data workflows. 56:49: Managers' views on the use of data.

In this episode, Brad gives a more devotional message centered around Encountering the King. We specifically examine Proverbs 16:15, Luke 10:38-42, and primarily the story of Esther. Brad breaks down four focus points, Prioritizing Being with the King, Embracing Jesus's Viewpoint, Positioning to Behold Him, and Hearing His Word. 

In this episode of the PFC Podcast, Dennis and Ethan discuss the critical role of patient positioning in emergency and prolonged field care. They explore various aspects of patient positioning, including its importance for TBI management, ventilation, and airway management. The conversation also addresses the risks associated with changing patient positions, the need for a safety net in patient care, and the operational considerations for medics in the field. They emphasize the significance of training and cultural factors in reducing preventable deaths in combat situations, concluding with a call to focus on the basics of patient care.TakeawaysPatient positioning is often overlooked but crucial in care.Elevating the head of the bed can help with TBI.Ventilation improves with proper patient positioning.Patients can manage their airways better when allowed to position themselves.Reassess interventions after changing patient positions.Improvisation is key in resource-limited environments.Equipment design can enhance patient care in the field.Cultural factors in military medicine impact patient outcomes.Training in patient positioning is essential for medics.Mastering the basics can significantly reduce preventable deaths.Chapters00:00 Introduction to Patient Positioning02:21 The Importance of Patient Positioning06:01 Patient Positioning for TBI and Ventilation09:20 Airway Management and Patient Positioning14:25 Risks and Downsides of Changing Patient Position19:18 Building a Safety Net in Patient Care20:22 Operational Considerations for Patient Positioning24:29 Improvisation and Equipment in Patient Care27:46 Positioning in Prolonged Field Care30:03 Cultural Factors in Reducing Preventable Deaths36:40 Conclusion and Key TakeawaysThank you to Delta Development Team for in part, sponsoring this podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠deltadevteam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For more content, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.prolongedfieldcare.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Consider supporting us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/ProlongedFieldCareCollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lobocoffeeco.com/product-page/prolonged-field-care⁠⁠

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In this episode, we kick off a new series with Kennedy Intelligence, diving into the challenges and strategies for professional services firms aiming to break through the $30 million revenue ceiling. Throughout this series will be challenging some of the most persistent myths in the consulting growth journey, backed by real stories, real data, and some healthy debate.In this first session Brent is joined by Kennedy Intelligence experts Alex Klein and Tom Rodenhauser to discuss the critical importance of a strong, focused, compelling value proposition, and practical steps firms can take to achieve scalable growth. Key Topics Covered:Why a strong value proposition is essential (and what you're losing without it).The need to understand the specific role you play for your clients to effectively differentiateThe interplay between a firm's proposition, positioning (differentiation), and pricing strategy The common challenges firms face as they try to scale beyond $30 million in revenue, including over-reliance on principal relationships Exclusive Offer: Our listeners get preferred rates on Kennedy's market research, strategic advisory, performance improvement benchmarking, and M&A services! Mention Kantata for special pricing. Learn more at kenneyintel.com Hosted on Acast. See acast.com/privacy for more information.

Positioning your business isn't just about having a good product or service—it's about carving out a distinct place in your customers' minds. In this script, I'll walk you through a framework that helps both new entrepreneurs and seasoned business owners create powerful positioning that stands out in crowded markets.If you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Send us a textFeeling stuck, undervalued, or underutilized in your career? You're not alone and you're not lost. In this episode, I unpack how to navigate a meaningful career pivot with clarity, strategy, and confidence. Whether you're reassessing your priorities, reevaluating your strengths, or questioning your current path, this episode will help you move from confusion to clarity without taking a blind leap.Discover how to build Your Mid-Career GPS, my proven framework designed to guide professionals through the four essential steps of career transition: Preparation, Positioning, Promotion, and SHOW UP. You'll learn how to leverage tools like Gallup's CliftonStrengths to articulate your unique value, identify what truly motivates you, and build a purposeful plan for what's next.What You'll Learn in This Episode:Why career clarity is the foundation of any successful career pivotThe 4-step Mid-Career GPS framework to guide your next professional moveHow to identify and communicate your true strengths—not just what you're good atThe importance of aligning your values with your next roleWhat hiring managers really want to hear about your transferable skillsWhy strategic clarity outperforms blind leaps every timeThe realistic timeline for career change: what to expect and how to planKey Takeaway: Making a successful career transition doesn't require guessing—it requires intentional action. Learn how to define your value, align it with market needs, and take control of your professional journey.Resources and Links: Learn more about my digital course: From Career Crossroads to Career ClarityLearn more about Gallup's CliftonStrengths.Support the showThank you for listening to The Mid-Career GPS Podcast. Please leave a rating and review on Apple Podcasts here. Visit https://johnneral.com/resources to get The Mid-Career Job Search Jumpstart and join The Mid-Career GPS Membership Community. Visit https://johnneral.com to join The Mid-Career GPS Newsletter, a free, twice-weekly career and leadership resource for mid-career professionals. Connect with John on LinkedIn here.Get John's New Mid-Career Journal on Amazon here. Follow John on Instagram @johnneralcoaching. Subscribe to John's YouTube Channel here.

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.AI SummaryIn this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.Chapters(00:00) - Introduction and Guest Welcome (01:14) - The Evolution of Podcasting (02:24) - Private and Hybrid Podcasting Explained (03:27) - The Role of Video in Podcasting (05:21) - Discovery and Monetization Strategies (06:44) - Business Models for Podcasters (09:34) - Content Strategy and Audience Engagement (16:14) - The Future of Podcasting and Platforms (29:09) - Content Strategy and Funnel Optimization (30:36) - The Power of Long-Form Audio (31:46) - Podcasting for Authority Building (34:24) - YouTube as a Discovery Platform (34:48) - Shorts, Segments, and Long-Form Content (51:18) - The Role of AI in Content Creation (55:44) - Private and Hybrid Podcasting (59:12) - Conclusion and Future of Podcasting Craig's LinksCastos » https://castos.com/Craig's Website » https://craighewitt.com/Craig's YouTube » https://www.youtube.com/@thecraighewittCraig's LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/ The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

In this Episode, Host Chris Maffeo talks to Luke Hemsley, founder of Wednesday's Domaine, who discusses how his alcohol-free wine brand addresses the twin challenges of awareness and appreciation in an emerging category. Unlike beer and spirits, which have made significant inroads in the alcohol-free space, wine has lagged due to historical quality issues and consumer skepticism.Rather than positioning against alcohol, Wednesday's Domaine focuses on creating a midweek wine alternative for food and drink lovers who might occasionally want the ritual of wine without its effects. Luke shares insights on their strategic focus on the off-trade (particularly independent retailers), creating a geographic concentration in specific neighborhoods, and making their product stand out on shelves without sacrificing sophistication.The conversation explores how on-trade and off-trade create a circular relationship that builds category credibility, the pricing psychology of alcohol-free alternatives, and the founder's journey of knowing when to delegate versus when personal passion is irreplaceable.Timestamps:00:00 Introduction and welcome01:25 Initial connections and origin story03:10 Awareness and appreciation challenges07:40 Positioning as midweek alternative11:05 Consumers' relationship with alcohol-free options15:30 Psychology of non-alcoholic choices20:45 On-trade vs. off-trade strategy26:20 Pricing and value perception30:10 Independent retail and geographic focus35:05 Product visibility challenges38:40 Founder's journey and scaling42:30 Final thoughts and contact information

Need accountability and community in your professional career journey?? Click the link https://careerchasersclub.com/ to learn more and join my global professional development community, Career Chasers! Scriptures of the week: Psalm 139:13-16 Join the #CareerDailyBread text message list by texting the word BREAD to (201) 357-3218 When you join you will receive uplifting messages that will elevate your work week! ***Download the Peculiar Career Chit Chat playlist on Apple Music: https://apple.co/3DoUwHN P.S. If you have any prayer requests simply send them to hello@theyoubrandacademy.com Need help elevating to the next level in your career journey??? Simply book a complimentary consultation: http://bit.ly/elevatemycareer Additionally, follow Crystal on social media: IG- @career_elev8her, FB-The YOU Brand Academy, https://www.linkedin.com/in/crystalclearcareercoaching/

Send us a textIn this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand strategy. Sasha also talks about the distinctions between branding and marketing and how brands can effectively resonate with their target audience. The episode aims to help you understand and apply these concepts to improve your own brand's influence and success.What You'll Hear:01:22 Introduction to Today's Topic02:51 Principles of Influence and Brand Archetypes04:16 Emotional Positioning and Brand Archetypes07:20 The Three Brand Archetypes12:14 Relatable Bestie vs. Aspirational Icon16:56 Addressing Misalignment in Branding25:52 Steps to Identify Your Brand's Emotional Positioning Free Resources: The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier. Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com

How do you position a professional service firm?My view is that you need to get specific. Much more specific.Clients are asking "Why Should I Choose You?"In this episode, I talk about how positioning of professional services can use more specificity.To engage with me, set up a free account at members.thesimplecompany.comAnd check out my content at thesimplecompany.com/content For free resources and to check out our offerings, go to thesimplecompany.com

Advertisers today seem to be focusing too heavily on being efficient when they should be focusing on how to be effective. Join Mark and Lorraine to learn the effectiveness of long-term brand building as the positioning duo follows along with Andrew Tindall's latest presentation, Effectiveness in an Age of Efficiency.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

In this episode of Soulpreneur Scaling Stories, I chat with Maria John, a website copywriter who recently completed a rebrand of her signature offer, "Lights, Copy, Action." Maria shares her journey from being an "accidental entrepreneur" doing work she didn't enjoy to building a business centered around her unique copywriting process that delivers exceptional results for clients.Maria reveals how her distinctive approach - a 3-6 hour narrative workshop with clients before writing their website copy - initially caused her to feel self-conscious and hesitant to promote it. Over time, she came to recognize this difference as her greatest strength, leading to more aligned clients and remarkable results, including one client who increased prices tenfold after implementing her copy.This conversation is packed with honest reflections on the entrepreneurial journey, including Maria's experience with burnout, her decision to walk away from profitable but unfulfilling work, and the year-long process of rebuilding her business around work she loves.Key Points Covered:✨ Why rebranding an existing offer can dramatically change how you feel about your business✨ The importance of professional design and messaging in showcasing your value✨ How Maria's unique narrative workshop approach differentiates her from other copywriters✨ Why you shouldn't let industry norms dictate your business process when you know your approach creates better results✨ The reality of walking away from profitable work to build a business you love✨ How test marketing your messaging on social media can help refine your offer before launching✨ Why you don't necessarily need a perfectly designed sales page to start selling your offers✨ The importance of financial planning and personal belief when making significant business pivots Connect with Maria:WebsiteInstagramThreadsLinkedInNewsletterTime to call "Cut!" on underperforming copy [Free Workshop]Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this thought-provoking episode, hosts Ali Mehdaoui and Tanya Tenica dive deep into the world of credibility marketing—a strategy that transcends visibility and focuses on building trust, authority, and meaningful impact.Discover the P3 formula—Publicity, Positioning, and Proof—and learn how these pillars transform your brand from just being seen to being believed. Through engaging storytelling and real-world examples, Ali and Tanya explore the vital role of consistency in branding, the necessity of authenticity, and how testimonials and case studies create undeniable social proof.This episode isn't about hype—it's about substance. It's about building a brand that lasts. Whether you're an entrepreneur, coach, or content creator, this conversation will challenge you to rethink your marketing approach and adopt sustainable strategies that actually work.

Positioning yourself through humble submission of your will, mind, and emotions can unlock the powerful guidance and loving direction of the Holy Spirit in your life—leading you to true purpose, peace, and flourishing beyond understanding.

GoVols247's Ben McKee and Wes Rucker and former Vols pitcher Will Heflin discuss what's at stake for the Tennessee baseball team heading into a regular-season showdown series at fellow perennial power Arkansas. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Alibaba (BABA) shares are down after earnings, something Derek Yan believes is due to investors' overestimated growth expectations for its Cloud segment. Derek discusses the company's agentic A.I. outlook as well as the costs associated with powering the applications within China's internet companies. Derek also makes the case for Chinese tech stocks as a value-play with U.S.-China trade tensions cooling.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority?  In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership! Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients. Dennis and I also chat about the following: The need for simplicity and low friction in podcast production.The role of evergreen content in your marketing plan and adapting to different social media platforms.Working backwards from the end goal to create content that aligns with your goals.Utilizing AI tools to help make you more efficient at work.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DENNIS MEADOR:LinkedInThe Legal Podcast NetworkCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SideCoach.aiProud member of the Feminist Podcasters Collective.

What we do for a living is a physically demanding profession. We're performing extremely detailed tasks that require high precision and clear visibility. And doing this over and over again, throughout the course of the day, can be traumatic to our bodies. So it's imperative that we are aware of our body position and the patient's position in the chair so that we minimize wear and tear on our musculoskeletal system. That means developing and maintaining good ergonomic habits. To tell us about this is our guest, Katrina Klein. Katrina is a registered dental hygienist for 16 years, national speaker, author, competitive bodybuilder and certified personal trainer. She's the founder of ErgoFitLife, where ergonomics and fitness are a lifestyle to prevent, reduce or eliminate pain. Thanks to our episode sponsors: VOCO America - https://www.voco.dental/us/ Shining 3D- https://www.shining3ddental.com/ GUM - https://www.sunstargum.com/us-en/

Leave your commentIn episode 137 of Mastering Modern Selling, David Rosenberg, President of Woosh Marketing Consultants, joins Brandon and Tom to break down what too many companies miss: success isn't just about your product, it's about how your audience perceives it.This episode unpacks how small teams and solopreneurs can harness the power of perception, positioning, and emotional intelligence to attract the right clients and convert more leads without scaling up budgets.5 Hard-Hitting Takeaways from David Rosenberg:Sales and Marketing Aren't the Same, But They Must Align David breaks down the symbiotic relationship between sales and marketing, emphasizing how messaging tailored by marketing must be informed by sales insights to truly connect with the right audience.Positioning and Messaging Matter More Than EverIn a world saturated by AI-generated content and noise, what truly stands out is clear, targeted messaging. Without it, companies struggle not due to bad salespeople, but a lack of meaningful conversations.The Shift on LinkedIn: Who's Watching?David shares compelling stats: over 77% of LinkedIn users are now under 35, with hundreds of thousands calling themselves branding experts. But many real buyers are "lurkers" watching quietly and engaging only when trust is built.Perceptual Mapping: The Secret WeaponThis process, developed by David's firm, reveals not only how companies are perceived externally, but also uncovers internal misalignment. It's a powerful tool for aligning brand voice, visual strategy, and audience targeting.Affordable Research for Small Teams Even solopreneurs can tap into meaningful insights with the right 12-person interviews. David explains how to conduct low-cost but high-impact market perception studies using internal and external perceptual maps.“It doesn't matter how good your product is. If you don't know how people feel about it, you're guessing in the dark.” — David RosenbergThis isn't just another branding conversation, it's a wake-up call. Tune in and learn how to shift perception so you're not just seen, you're chosen. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Ahmad Munawar is the founder of Boutique Growth. Ahmad has helped independent consultants double their deal flow, command premium fees, and build scalable business models that go far beyond hourly billing. In this episode, we confront the hard truth that consulting is more competitive than ever. We talk about the importance of rock-solid positioning, unpacking the “power positioning” framework. We also dive into the scale problem in consulting: I/e: when you aren't aiming to be the next ‘Deloitte', how do you grow your business? All things LinkedIn, which remains the place to market a B2B consultancy in 2025, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I was lucky enough to interview Brett Tiagwad, founder and CEO of Elevated Angles.Brett shares his unconventional path from finance to drone media. After a challenging personal journey, including recovery and the loss of his mother, Brett found solace and inspiration in flying drones. What started as a therapeutic hobby quickly became a business idea when he realized the visual impact drone footage could have. With no prior experience in photography or videography, he taught himself editing through YouTube, gradually transforming Elevated Angles from a side hustle into a thriving creative production company.Brett details the early struggles of breaking into industries like construction and public sector work, where initial expectations didn't match market realities. After experimenting with different niches, he leaned into his strengths in visual storytelling and editing, positioning his company as a drone-focused media agency catering to brands that value high-quality content. Now expanding his team to meet growing demand, Brett emphasizes the importance of owning your local market and scaling with purpose. Join Brett Tiagwad on his journey as he highlights the power of persistence, adaptability, and building a brand rooted in both passion and skill in this episode of The First Customer!Guest Info:Elevated Angles LLChttps://www.elevatedanglesllc.com/Emailinfo@elevatedangles.comBrett Tiagwad's LinkedInhttps://www.linkedin.com/in/brett-tiagwad-a9a23b79/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

https://youtu.be/rADiqnrhgrk Adam Coughlin, Co-founder, CMO, and Managing Partner of York IE, is on a mission to help startups beat the odds by building strong, capital-efficient brands that resonate with their markets. We explore Adam's Drumbeat Marketing Framework:Messaging & Positioning, Develop Unique Point of View, Execution, and Scorekeeping.He shares why brand consistency beats shiny-object syndrome, how vertical AI is redefining SaaS, and why startups need to balance storytelling with measurable impact. Adam also explains how to foster entrepreneurial thinking early and why founders must lead with a deep sense of purpose. --- Run Through Walls with Adam Coughlin Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast. And my guest today is Adam Coughlin, co-founder, CMO and managing partner of York IE, where he works with startups on foundational messaging, content, communications, go-to-market strategy, website and digital marketing, revenue operations, and corporate storytelling. Welcome to the show, Adam. Yeah, thanks for having me, Steve. Appreciate it. Yeah, you guys are really a full-service shop. You do almost everything. So tell me, how are you guys unique, and what is it that makes you a superior solution for people? Yeah, absolutely. So the founding team of York IE, we all work together at a company called Dine here in New Hampshire that did the domain name system. And we built that company to about a hundred million of annual recurring revenue, got acquired by Oracle. While we were inside of Oracle, we kind of reflected on the growth journey that we took at Dine. And we felt that a lot of the legacy institutions that we turned to for growth help, whether that was our investors, our advisors, our vendors, they were operating out of antiquated models so that were really good for them, but not necessarily for us as the operators. And so that's what we wanted to disrupt. So in 2019, we launched York IE. We are an advisory and investment firm. So we help technology companies grow. We do that through investing in early stage exclusively B2B software companies. And then because we were operators, we also built a strategic advisory firm that does strategy and execution across the functional areas of R&D, go to market and G&A. Because we feel like we want to roll up our sleeves and help companies be successful.Share on X Yeah. So you're basically investing companies that advise them, help to improve them, and some you just advise them and don't invest. So it's a combination. Combination. Exactly. Right. And I think in addition to the advise, it's really important to get across that we do the execution because that is where companies need help. Especially early stage companies. A lot of those teams are small, they're dynamic, they have a good strategy, they just need help and take some things off their plates and we're there to help them with that. Sounds great. So that leads to my question. What is your personal “Why” and how are you manifesting it in your business? Yeah, absolutely. I think this is a great question. And my personal “Why” is I love entrepreneurs. I think that they are both visionary and builders and that they are pursuing their dreams in the effort to create something and build something that makes the world better. And I think that if they build good companies, then they hire good employees. Good companies have impacts on communities. Good companies build wealth.Share on X But unfortunately, the numbers are stacked against them. A large majority of startups fail, and I don't think that needs to be the case. And that's what I want to try to impact. If we can lower those numbers a little bit and help more founders and entrepreneurs succeed, then we're going to have a really positive impact on things because of all the good things that come from that success. Yeah, well, I couldn't resonate more with that.

Recession, crisis, tariffs, inflation—all these words circulating around the media and internet for the past few weeks have made many people uneasy and a little frightened about the future. Stories of an alarming nature are circulating daily, so if you're beginning to feel spooked, you're not alone. Whether or not a real economic crisis will happen is hard to predict, but setting some safeguards for your financial future can give you some solid peace during turbulent times.   Links: Set aside cash in a savings account for potential emergencies Explore our many Financial Planning Services Watch our Debt Reduction Webinar to learn how to put together your own debt reduction strategy  Check out TCU University for financial education tips and resources! Follow us on Facebook, Instagram and Twitter! Learn more about Triangle Credit Union  Transcript:  Welcome to Money Tip Tuesday from the Making Money Personal podcast.   If you've been following the news lately, you're likely hearing alarming messages warning of a looming recession, empty store shelves, economic uncertainty, and the possibility of a global financial crisis.    Many of our brains are wondering how likely we are to experience these challenges and, if so, when.    First and foremost, it's crucial to stay calm. Remember, news stories are often sensationalized for attention-grabbing headlines, with little substance behind them.   This doesn't mean that there might not be some financial challenges coming down the pike, but the good news is that, we can take specific, measurable steps to safeguard our finances for the possibility that something might occur.   If you're feeling uneasy about your financial future, here are a few ways to safeguard your finances during economic challenges and even recessions.    Save money. If economic uncertainty increases, the chances of job loss, price increases, and unplanned expenses go up. Having money set aside for those purposes is not just wise, it's a crucial step towards feeling secure and prepared. Having money saved in an emergency fund can also keep you from relying on credit or dipping into retirement if you need money. It's wise to have some saved in an account you can easily withdraw from, and to even have a portion of it as cash at home in case there are tech disruptions, or you don't have the time to get to a bank or ATM.  Work to pay down excessive debt. When it comes to economic uncertainty, crippling debt can be a liability. Many Americans carry a variety of debts, but if your debt has become burdensome to the point that it's causing stress, you owe it to yourself to do something about it. Those carrying crippling debt don't have the freedom to adapt which proves so valuable during economically challenging times. To safeguard your financial health against economic challenges, it's important to start paying down your debt. Focus on an effective debt-reduction plan like the debt snowball or debt avalanche method. If you're unsure where to start, check out our debt reduction webinar on our YouTube channel for a practical and easy-to-follow debt-reduction strategy.  Don't panic and feel that you have to be fully debt-free to weather an economic storm. Instead, focus on minimizing your debt to free up more income for your needs as they arise.  Review existing investment portfolios. If you're worried about future economic challenges, it's a good time to look at your current portfolio. The point of this isn't to panic, but to determine whether it's time to make strategic moves in the market. Doing this can provide reassurance and a stronger sense of control. Economic factors impact investment and retirement accounts, so at times situations may arise to make adjustments. For those unfamiliar with investing and markets, it's ideal to sit down with a professional who can review everything and provide a custom assessment regarding your portfolio. Financial planners with investing experience can be excellent guides because they've been watching markets, can see trends, and have a comprehensive understanding of the various factors at play within the economy. If you're interested, Triangle's financial planning services offer expert advice on making the right investment moves in a volatile market. Visit trianglecu.org to explore resources for investing and preparing for the future.   Cut back on expenses and practice frugality. When times get lean, making the most of what you have, and cutting back on spending can give you an advantage. Practicing this gives you control over your money and lifestyle in a way that can shield you against the many unexpected possibilities like unemployment and rising prices. Unemployment isn't always a result of challenging economic times, but if history is any teacher, the likelihood of layoffs increases. Positioning your finances to shield yourself against a potential job loss is essential. Along with having an emergency fund and working to pay down debt, mentioned earlier, it may be worthwhile trying to cut back on unnecessary expenses. Use more of what you have, cut back on purchasing things you don't need, and get creative by substituting the purchase of expensive items and activities with more inexpensive ones.   Look for ways to build skills to help with everyday life. Sometimes, with some vision and creativity, you can turn a misfortune into an opportunity. Building new skills may be able to help relieve the economic burden. This may be the time to learn skills that can assist with providing for daily needs. Activities like gardening when done effectively, can help reduce food costs, and skills like clothes making or mending can make your current clothes last longer plus cut down on the need to purchase new ones. You can also explore other skills like simple car repairs, simple plumbing, home repair, wood working, construction and more. Building skills in these areas could open doors for opportunities to help yourself and others in a time of need. Explore some resources like DIY books, YouTube channels, or online groups to get instructions and advice from experienced people covering all kinds of projects. Plus, becoming proficient in new skills can also open doors to potential future income streams that would help supplement your existing income.   In times of financial uncertainty, taking proactive steps to secure your financial situation can provide a sense of control and stability. By saving money, reducing debt, and reassessing investments, you can better prepare for potential challenges ahead. Remember, staying informed and making thoughtful decisions now can lead to a more secure financial future, no matter what comes your way.  If there are any other tips or topics you would like us to cover, let us know at tcupodcast@trianglecu.org. Like and follow our Making Money Personal FB and IG page and look for our sponsor, Triangle Credit Union on social media to share your thoughts.   Thanks for listening to today's Money Tip Tuesday and check out our other tips and episodes on the Making Money Personal podcast.   Have a great day! 

In this episode of the "Predictable B2B Success" podcast, host Vinay Koshy delves into the dynamic business consulting and growth strategy world with the versatile entrepreneur and finance expert Tim Calise. Tim, renowned for his meteoric achievements, including raising an astounding $325 million for his first hedge fund by age 25, dives deep into his journey and the insightful lessons he learned. Discover Tim's transition from an inquisitive child with a penchant for recreating systems to a strategic business consultant eager to help others navigate the intricate landscape of entrepreneurship. With a focus on aligning product, pricing, and positioning, Tim shares his unique "product to profit" framework—a game-changer for business owners eyeing sustainable success and lucrative exits. But the episode doesn't stop there. Explore how businesses can differentiate themselves amid stiff competition and the hustle of modern market dynamics. Uncover secrets to transforming acquisition costs into profit centers and discover why a market of one might be your business's missing link. Join us for a conversation packed with actionable insights designed to fuel your entrepreneurial spirit and craft a roadmap for success. Whether you're a seasoned founder or an aspiring entrepreneur, Tim's strategies will ignite your business aspirations. Some areas we explore in this episode include: Tim's Entrepreneurial Journey: Tim shares how he knew he wanted to be an entrepreneur from an early age and his experiences growing up.Business Consulting and Co-creating: Tim discusses his transition to business consulting and why he decided to co-create with other founders and business owners.Challenges for B2B Brands: Vinay and Tim discuss the struggles B2B brands face in aligning profit with business exit strategies.Product to Profit Framework: Tim introduces his Product to Profit framework and how it helps businesses succeed.Personal Area of Strength: Tim identifies his personal area of strength as aligning investor mindset with on-the-ground experience.Customer Acquisition and Profitability: Tim explains how building a profitable acquisition system turns acquisition costs into a profit center.Creating a Market of One: The idea of differentiating by niching down to create a unique position in the market.Strategic Pricing and Tiers: The importance of having a three-tier pricing system to cater to different client needs and maximize profit.Overcoming Entrepreneurial Challenges: Discussion on how to counter the loneliness and mental exhaustion that can come with entrepreneurship by having a support system and focusing on core strengths.Future Business Trends: Tim shares insights on the importance of recurring revenue and how live events can differentiate businesses in a competitive market.And much, much more ....

Let's talk about what happens when you start refining your offers. Spoiler alert: it's not just spreadsheets, post-it notes, and “aha” moments. In this episode, I'm pulling back the curtain on the emotional chaos that often shows up when you're doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you've been feeling confused, overwhelmed, or even a little bit like a fraud, this one's for you.I get it. You sit down to tweak your offer lineup and suddenly it feels like you're staring into the abyss. You doubt everything. You question if you're even cut out for this. Maybe you've even had the urge to scrap it all and start from scratch. That's not a sign that something's gone wrong. That's a sign you're right on track. We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don't stop there. I'll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.If you're knee-deep in the messy middle, know this: you're not doing it wrong. You're doing it right. What to Expect in This Episode:Why confusion and overwhelm are actually signs of deep strategic workWhat “burn it all down” mode really means (and how to move through it)How visibility and self-trust are connected in your offer strategyThe emotional seasons of refining offers—and why spring always follows winterA gentle reminder that doing it alone makes it harder than it needs to be"The clarity will come, but you have to go through the messy bit first." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he's stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.In This Conversation We Discuss:[00:43] Intro[01:09] Focusing on wellness-driven consumer brands[03:03] Balancing product, ops, and financial reality[06:05] Delegating better at larger revenue stages[08:29] Mentoring weak spots before replacing them[10:22] Licensing major brands to grow fitness revenue[12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:34] Building credibility through past outcomes[18:47] Partnering with founders instead of leading solo[21:25] Positioning your company for a clean exit[24:08] Guiding founders through the exit process[26:48] Creating deal structures where everyone wins[28:43] Getting fractional help without full-time costResources:Subscribe to Honest Ecommerce on YoutubeFollow Brian Anderson linkedin.com/in/smallpondgroupSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Running with Wolves, Savannah Jordan is breaking down why your low-ticket marketing won't cut it when you're trying to sell high-ticket offers. If you're still leading with logistics, over-explaining deliverables, or avoiding price conversations because you're scared of objections—this is your wake-up call. Savannah's unpacking the real shifts you need to make in your content, messaging, and mindset if you want to attract premium buyers and close high-ticket sales without feeling like you're chasing people down. We're talking urgency, transformation, objection-handling, and how to market like someone who sells results—not Zoom links and templates. If your DMs are full but your sales aren't, this episode is going to hit hard.   Got questions? MESSAGE Savannah on Instagram. Want her eyes on your sales strategy? Submit your application to work together HERE.

Join Mark and Lorraine this week as they dive into a recent article from The Drum titled “9 Timeless Marketing Quotes That Will Always Keep You Effective.” The positioning duo will walk through each of the 9 quotes, providing their insights from a positionist standpoint. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

How does the changing market condition affect M&A in freight? Find out with our returning guest, Spencer Tenney from Tenney Group!   Here's What to Learn From This Episode: M&A Market Trends: Current market volatility affecting M&A in freight; mixed industry responses—some waiting, others pursuing acquisitions. Tariffs and uncertainty driving cautious capital allocation decisions. Buy vs. Build Decisions: Companies often prefer M&A to build capabilities like AI due to tight margins and market challenges. Increased diligence in capital allocation noted as firms manage risk, with a cultural inclination towards acquisition over development. Cash Flow & Consolidation: Small transport businesses financially fragile, most operate month-to-month. Rising bankruptcies from cash flow issues. Industry consolidation growing as small operators exit or merge for increased profitability, driven by sustainability and risk factors.   About Spencer Tenney Spencer Tenney is President and CEO of the Tenney Group, a merger acquisition advisory firm dedicated to the transportation industry since 1973. The Tenney family has been serving the transportation industry for three generations. Spencer is a graduate of the University of Texas in Austin, He is also the only Certified Merger & Acquisition Advisor (CM&AA) in North America that is dedicated exclusively to the transportation industry. Spencer and his team have closed hundreds of transportation business sales across the United States. Tenney Group clients are companies in the trucking, logistics, passenger transportation industries with annual revenues of 20M - 300M. Spencer's articles have been featured in Fleet Owner, Transport Topics, School Bus Fleet and many other industry publications. He is a sought-after speaker at national and state industry trade shows and currently serves as Chair of the American Trucking Association's M&A Task Force. Spencer and his wife Lauren reside outside of Nashville in Franklin, Tennessee. He enjoys songwriting and is actively involved in the Hope Clinic, a faith-based organization that equips women, men, and families to make healthy choices regarding unplanned pregnancies, depression, & addictions. He is also the founder of "Tuesdays with Tenney Group, a networking group designed to enrich relationships and business opportunities for Historic Downtown Franklin, TN professionals.   Connect with Spencer Website: https://www.thetenneygroup.com/ LinkedIn: https://www.linkedin.com/in/spencertenney/  

If I had a nickel for every time a photographer told me it's harder to book brand photography clients than weddings or portraits, I'd have a lot of nickels.And honestly? They're not wrong. Brand clients are different. They're usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That's why if you're struggling to book brand sessions, it's probably not your photos (they're likely great), your pricing, or the algorithm. It's your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.01:06 Challenges in Booking Brand Photography Clients02:47 The Importance of Positioning in Brand Photography03:11 Invitation to Double Your Prices Masterclass03:54 Common Issues in Brand Photography Business06:14 The Power of Niching Down09:31 Steps to Improve Your Brand Photography BusinessCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

On this episode, we cover how playing volleyball helped a future minor league Gold Glover, got an explanation on how defensive positioning models are developed and talked about what stats belong on a baseball scoreboard.Joining Mark Simon, our first guest was Marlins prospect Joe Mack, who won a Gold Glove as a catcher last season. Joe talked about how he developed at the position and what he's working on now.Then Katie Krall, baseball analyst for Marquee Sports Network and former research analyst for the Reds and minor league coach with the Red Sox, shared her insights on defensive positioning, defensive stats, and why she wants to be thought of as the 'card on the wall at an art museum' of baseball analysts.Lastly, Mark's colleague, Nick Rabasco came on to talk about a Bluesky thread from Sports-Reference president Sean Forman about scoreboards at MLB ballparks.Examples of Katie's segmentsPositioning cardshttps://www.youtube.com/watch?v=1H61fpueO3M&pp=0gcJCYUJAYcqIYzvUmpire accuracy on close pitcheshttps://www.youtube.com/watch?v=Ek1gHUblh-sThanks as always for listening. Please check out the new-and-improved FieldingBible.com website, follow us on Bluesky at @sportsinfosolutions.com, and read our work at SportsInfoSolutions.com. You can e-mail us at Mark@sportsinfosolutions.com.

In this episode, Dr. Berlin shares his personal journey from childhood aspirations in healthcare to becoming a chiropractor, massage therapist, and birth advocate. He discusses combining chiropractic care, bodywork, and birth advocacy to support women in having informed pregnancies. Dr. Berlin explains the importance of collaborative care, the benefits of chiropractic adjustments during pregnancy, and the significance of the Webster Technique. The conversation also delves into the complexities of fetal positioning, specifically addressing breach and asynclitic babies, and the broader implications for childbirth. The episode underscores the necessity of interdisciplinary collaboration among healthcare providers for optimal maternal and fetal outcomes. 03:33 Introducing Dr. Elliot Berlin 08:13 Dr. Berlin's Inspiring Journey 17:38 The Power of Chiropractic Care 31:09 Understanding the Webster Technique 36:09 Chiropractic Care for Breech and Asynclitic Babies 37:20 Understanding Breech Baby Statistics 38:39 Structural and Functional Reasons for Breech Babies 40:54 Chiropractic Techniques for Breech Babies 42:46 Mother's Day Special: Cozy Bamboo PJs 44:34 Discussion on Breech Birth Choices 47:50 The Term Breech Trial and Its Impact 54:54 The ARRIVE Trial and Its Implications 56:26 Chiropractic Care for Posterior Babies 01:00:59 The Role of Doulas in Birth 01:02:35 Fetal Positioning in Traditional Medical Models 01:06:36 Informed Pregnancy Media and Resources 01:08:25 Conclusion and Final Thoughts   Guest Bio: Dr. Elliot Berlin is an award-winning prenatal chiropractor, childbirth educator, labor support bodyworker, filmmaker, co-founder of Berlin Wellness Group in Los Angeles, California and the host of the Informed Pregnancy Podcast. Dr. Berlin graduated Summa Cum Laude from Life University of Chiropractic in Atlanta, Georgia, and the Atlanta School of Massage.     Dr. Berlin's Informed Pregnancy® Project aims to utilize multiple forms of media (podcasts, YouTube series, documentaries, and online workshops) to compile and deliver unbiased information about pregnancy and childbirth to empower new and expectant parents to make informed choices regarding their pregnancy and parenting journey.     Dr. Berlin lives in Los Angeles with his wife, perinatal psychologist Dr. Alyssa Berlin, and their four fantastic kids. INSTAGRAM: Connect with HeHe on IG  Connect with HeHe on YouTube Connect with Dr. Elliot Berlin on IG    BIRTH EDUCATION: Join The Birth Lounge here for judgment-free childbirth education that prepares you for an informed birth and how to confidently navigate hospital policy to have a trauma-free labor experience!   Download The Birth Lounge App for birth & postpartum prep delivered straight to your phone!   LINKS MENTIONED: Informed Pregnancy Podcast   One way or a Mother Podcast    Heads Up, the Disappearing Art of Vaginal breech Delivery Documentary   Trial of Labor Documentary   

In this episode of Masters of Moments, host Jake Wurzak sits down with Brian Harper, co-founder of 11North Partners and former CEO of RPT Realty, to discuss leadership, reinvention, and the enduring relevance of retail real estate. With a background spanning General Growth Properties, Rouse Properties, and RPT, Brian brings decades of insight from navigating some of the most complex moments in the retail sector—including corporate bankruptcies, public-to-private transitions, and large-scale portfolio transformations. They also discuss: * The principles behind great retail: hospitality, curation, and community * Lessons from navigating the GGP and RPT turnarounds * Why physical retail is far from dead—and what's driving its resurgence * Building culture in public companies vs. founder-led ventures * How personal experiences, including raising a son with autism, have shaped Brian's leadership style * The founding vision behind 11 North Partners and their thesis on long-term, durable retail This episode offers a grounded, values-driven look at how great retail gets built—and the personal moments that shape the leaders behind it. Links: 11North Partners - http://11northpartners.com/ Brian on LinkedIn - https://www.linkedin.com/in/brian-harper-5431265/ Connect & Invest with Jake: Follow Jake on X: https://x.com/JWurzak 1 on 1 coaching with Jake: https://www.jakewurzak.com/coaching Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo Topics: (00:00:00) - Intro (00:01:08) - Brian's career and background (00:12:19) - Is retail becoming un-investable? (00:14:52) - Experience and hospitality as an opportunity to save retail (00:16:45) - Brian's experience at GGP and Rouse (00:23:55) - The collapse of bad malls (00:27:17) - Positioning malls for success (00:37:06) - What makes a spectacular open-air center? (00:40:36) - What retailers are picking the best locations? (00:42:40) - What goes wrong in retail centers? (00:44:26) - Building 11North (01:03:01) - Raising a child with autism (01:17:26) - What is your favorite hotel?

In this episode, Dr. Walker unpacks how the relationships in your life directly influence your potential and progress. He explores the power of proximity and why aligning yourself with wise, purpose-driven people is critical to reaching your next level. With biblical insight and practical wisdom, Dr. Walker challenges leaders to eliminate toxic connections and cultivate environments that elevate their calling.

In this episode, I'm cutting straight to the heart of why most of you struggle with conversation mastery and authority positioning – and it's not what you think. The brutal truth? You're subconsciously operating like a child seeking approval, not an adult owning your power. The Hidden Barrier to Conversation Mastery Look, throughout history, societies […] The post Conversation Mastery: Positioning Yourself as the Authority appeared first on The Successful Mind Podcast.

In this episode of the Sales Maven Show, host Nikki Rausch sits down with Sales Maven Society member and client Patricia Viscount, a fun and authentic copywriter who knows how to turn insight into income. Patricia shares how tuning into buying signals has transformed her approach to sales and client engagement. You'll hear how her unique framework—interviewing her clients' clients—has helped boost SEO rankings, improve messaging, and position businesses more effectively. Nikki and Patricia also dive into the critical role of follow-up, the power of client feedback, and the strategies that lead to long-term, profitable relationships. Packed with success stories and practical tips, this episode will sharpen your ability to recognize and act on buying signals to grow your business with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 01:16 Meet Patricia Viscount: Fun and Authentic Copywriting 03:12 The Power of Client Interviews for SEO and Positioning 07:18 Recognizing and Acting on Buying Signals 09:28 Success Stories: The Impact of Following Up 16:19 Building Long-Term Client Relationships 22:29 Conclusion and Contact Information Connect with Patricia Viscount on LinkedIn:

Episode 4457: Positioning Ourselves To End The Ukraine War; Stepping Up To The Moment