Podcasts about Positioning

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Best podcasts about Positioning

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Latest podcast episodes about Positioning

The Podcasters Podcast
The Easiest Mistakes to make as a Podcaster

The Podcasters Podcast

Play Episode Listen Later Sep 21, 2023 20:18


There are some mistakes that almost all podcasters make, tune in with Ash and Kane to find out what they are and how you can avoid making them. They focus on everything from your artwork and show notes to how to give valuable content to create an engaged audience. KEY TAKEAWAYS Follow this podcast! Don't miss out on free, high quality advice. Bad intros: intros that are pre-recorded and generic are outdated and boring. They encourage listeners to skip. Record an intro after you have interviewed a guest so you can highlight the relevant points about them. Don't just read their cv or bio. Neglecting the show notes and titles. These are your opportunity to create great SEO and content. Be authentic, be you. Bad artwork. People who don't know you will click on your podcast because of your artwork and title, don't underestimate the importance of your artwork. Doing too much. It's best to focus on certain tasks and add them into your schedule, then build up to doing more. Trying to please everyone. You can't and in the process you will lose the audience you really want. Don't hold back your content, give good valuable content without a paywall. BEST MOMENTS ‘If you do have interviews don't read their cv out' ‘Your artwork needs to be big, bold, clear and if it's going to have your photo on it make sure it's high res' ‘If you don't spend money on anything else spend money on a designer to do your artwork' ‘Pleasing everyone just results in pleasing nobody, be more niche' ‘If you want to stand out, create niche content'   VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

The DigitalMarketer Podcast
Crafting a Memorable Brand with Stæven Frey

The DigitalMarketer Podcast

Play Episode Listen Later Sep 21, 2023 57:26


How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it? There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands. This science is available to small and medium-sized business owners too. As digital marketers, it is imperative to roll out our marketing initiatives having given thought to whether or not we have a strong brand foundation underpinning our brand.For Stæven Frey, building your brand is like building a pyramid where your brand is safely housed in the center (like King Tut), and you have a solid structural foundation to begin with. Remembering that the goal is to create 'top-of-mind-ness' by creating memories and addressing perception to shift behavior, there are at least 30 distinctive brand assets you need as part of your strong foundation before you can truly build your brand.Uncover a common sense approach to utilizing distinctive brand assets to build your brand that can be adopted even if you don't have a big marketing budget. This conversational journey with Stæven and Mark will leave you feeling inspired in simple ways to make your brand easier to buy and get noticed as they discuss branding 'no-nos', the importance of doing your research, when to call in a trademark lawyer, how to assess your category norms, and more. Increase the mental and physical visibility of your brand with BrandScience™ today!Stæven Frey is the chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.This episode builds off of a previous episode of DigitalMarketer where Stæven laid out the principles of his BrandScience™ Checklist by taking us on a journey of appreciation of the '7 Elements of Sensory Branding'. https://podcasts.apple.com/us/podcast/unleashing-the-power-of-brand-science-in-business/id1397898498?i=1000623022400Key Takeaways:02:11 Understanding marketing as an activity to promote functional trade05:00 A simple definition of branding: "Recognize Me!"07:19 Utilizing distinctive brand assets to build your brand11:35 Achieving the goal of having 30 distinctive brand assets15:00 How to roll out the 7 elements of sensory branding 19:08 Appreciating the value of doing research before you design your brand 25:44 Assessing your category norms27:29 What does it look like to integrate your findings and synthesize what you've found?31:40 Positioning your brand at the center of the pyramid37:00 Identifying your main distinction points40:17 How do we start to add brand assets as we build our brand? 44:52 Watch out for making false claims and using generic marketing terms to be unique47:25 Recapping the brand laws of growth50:28 How to shift from 'survival mode' to 'thriving and growing mode'Connect with Stæven Frey :Website - https://www.quantumbranding.agency/

Clipped
How To Navigate Podcast Format Choices: Solo Podcasts vs. Interview Podcasts

Clipped

Play Episode Listen Later Sep 20, 2023 14:25


This episode is sponsored by Riverside.fm - Signup here for 20% any Riverside membership plan: https://www.riverside.fm?via=thepodcasthaven In today's episode, we're diving into a topic that every podcaster grapples with at some point: choosing between solo and interview-style episodes. It's a decision that can significantly impact your podcast's direction, audience engagement, and even monetization. We'll explore the pros and cons of both formats, offering insights into why you might opt for one over the other. If you're looking to shake things up, this episode is packed with actionable tips to help you make an informed choice. From building a personal connection with your audience to leveraging interviews for networking, we've got you covered. Solo Podcasts vs. Interview Podcasts Solo Episodes Personal Connection: Solo episodes allow for a deeper, more intimate relationship with your audience. Control Over Content: When it's just you, you have complete control over what you talk about. This is your chance to educate, share personal stories, and build trust. Ease of Production: Solo episodes are generally easier to schedule, record, and edit. They often require less time and resources compared to interview episodes. Positioning as an Expert: Solo episodes give you the platform to establish yourself as an authority in your field, which can be crucial for brand building and monetization. Monetization Opportunities: Solo episodes offer a natural setting for promoting your products, services, or coaching programs without disrupting the flow of the episode. Interview Episodes Expert Opinions: Interviews allow you to bring in other experts, offering your audience a fresh perspective and diversifying your content. Networking: Hosting interviews can be a fantastic networking opportunity, opening doors that might otherwise remain closed. Interview Swaps: Being a guest on your interviewee's podcast can introduce you to a new audience, creating a win-win situation for both parties. Content Variety: Mixing in interviews can keep your content fresh and engaging, offering a break from the usual solo episodes. How to Choose Your Podcast Format Consider Your Goals: Your podcasting goals will largely dictate which format suits you best. If you're looking to position yourself as an expert, solo might be the way to go. If networking is your aim, interviews can be incredibly beneficial. Your Strengths Matter: Some people find solo episodes easier, while others thrive in the conversational dynamic of an interview. Knowing your strengths can help you decide. It's Not Either-Or: You don't have to stick to just one format. Many successful podcasts use a mix of both to keep things interesting. Wrapping It All Up That's a wrap for this episode! If you're struggling with podcast production or just need some expert advice, don't hesitate to reach out to us at The Podcast Haven. Keep listening, keep engaging, and keep creating! Support The Podcast: Show your appreciation and keep us energized! Please take a moment to rate and review the podcast at Rate This Podcast. Stay Connected: The Podcast Haven Instagram YouTube LinkedIn Check Out Our Podcast Archives: 8 Common Podcast Mistakes To Avoid How To Record a Podcast With Only Two Tools How To Make Money From Your Podcast ft. Adam Schaeuble of Podcasting Business School  

The NPTE Podcast
Integumentary Interventions Burn Positioning

The NPTE Podcast

Play Episode Listen Later Sep 20, 2023 7:42


A patient with a full-thickness burn injury to the shoulder and axillary region of the right upper extremity is being treated in an inpatient setting.  Which of the following therapeutic positions of the right shoulder is MOST appropriate? Find it all out in the podcast!  Be prepared for the NPTE so that you can pass with flying colors! Check out www.ptfinalexam.com/podcast for more information and to stay up-to-date with our latest courses and projects.

The Bootstrapped Founder
252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)

The Bootstrapped Founder

Play Episode Listen Later Sep 20, 2023 56:26


Getting started often brings valuable lessons that shape our paths in life; my chat with Erica Schneider, an expert in building authentic personal platforms, is a testament to this. We navigated the terrain of creating an authentic personal brand, focusing on the courage it takes to do so and the power of authenticity in the digital realm. Erica's journey from persona to person, the struggles with online negativity, and her triumphant return to authenticity offer profound insights for anyone aspiring to cultivate a genuine online presence.We dove into the fascinating world of audience building, stressing the importance of resilience amidst criticism. With Erica's rich wisdom on the subject, we discussed practical strategies to engage audiences and maintain personal authenticity online. Erica's knack for writing shone through as we discussed how well-crafted words can create connections and open doors.Erica on Twitter: https://twitter.com/ericasmyname/00:00:00 Building an Authentic Personal Platform00:09:50 Authenticity Journey and Tackling Trolls00:17:08 Building an Audience Through Writing00:26:46 Social Media00:33:13 Authentic Online Platforms00:40:58 Planning a Cohort and Future Learnings00:52:00 Writing InsightsThe blog post: https://thebootstrappedfounder.com/erica-schneider-build-your-personal-platform-and-not-just-a-brand/The podcast episode: https://share.transistor.fm/s/8bf956a0The video: https://youtu.be/imLa8gJJuhsYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com (00:00) - Building an Authentic Personal Platform (09:50) - Authenticity Journey and Tackling Trolls (17:08) - Building an Audience Through Writing (26:46) - Social Media (33:13) - Authentic Online Platforms (40:58) - Planning a Cohort and Future Learnings (52:00) - Writing Insights

Movement By Lara: Redefining Yoga
Wednesday Q&A: Sciatica, Shoulder Positioning, & Warrior 1

Movement By Lara: Redefining Yoga

Play Episode Listen Later Sep 20, 2023 32:03


Welcome to Wednesday Q&A, where you ask questions and we answer them!In this Wednesday Q&A, we answer your questions about sciatica, shoulder positioning, and warrior 1 back leg. Your questions:1. I've been listening to your podcast for a while. After hearing the question from the lady about sciatica, I have joined your platform. I recently had a flare-up of sciatica in my right leg and I started doing the classes that Kristin has online for sciatica mobility, hoping it will ease. I know from previous MRI scans that I have mild disc herniation L4-L5, L5-S1. My pain is like a tight wire down my back of my leg and calf and heel. Sometimes it's in the front of the shin. I'm struggling with the inconsistency of pain. It's definitely worse in the evening. I try to be as mobile as possible in the day, but do have a desk job. I've also had a prolonged issue with my right knee that has improved, but I know my mobility and right hip is much more limited than on the left side. I wonder if you had any further advice. I think your podcast and online classes are excellent. I'm passionate about functional movement for others and now I need to help myself.2. She says some people seem to have trouble with lifting their arms and softening their shoulders. It looks like they always pull their shoulders up towards their ears when they go into cactus arms. What is the cause and what can I do to help/fix this?3. In Warrior One with your back toes turned out about 30-45 degrees. If you pull the hip of the back leg forward, just enough to feel a good stretch in your back calf without feeling your knee being talked or twisted. Is that safe for your knee or does any action of trying to bring the hip of your back leg forward with the back hill down and your foot slightly turned out and angle twist and hurt that knee?To learn more, and for the complete show notes, visit: lytyoga.com/blog/category/podcasts/Do you have a question?DM Lara on Instagram: @lara.heimannDM Kristin on Instagram: @kbwilliams99Email us at support@lytyoga.comSponsor:Sign up for the LYT Yoga Newsletter:https://www.getdrip.com/forms/542247881/submissions/new Hosted on Acast. See acast.com/privacy for more information.

thinkfuture with kalaboukis
834 EXTRA The Delicate Balance of Distinction: Navigating the 'Just Right' in Positioning

thinkfuture with kalaboukis

Play Episode Listen Later Sep 19, 2023 9:25


In this episode, we delve into the intricate art of positioning. While being different can set you apart in a saturated market, leaning too far into that distinctiveness can alienate or confuse potential customers. Join us as we explore the historical examples and modern-day case studies that illuminate the golden mean of positioning. Learn how successful brands have struck the right balance, ensuring they're memorable without being misunderstood. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkfuture/message Support this podcast: https://podcasters.spotify.com/pod/show/thinkfuture/support

Ditching Hourly
Rod Aparicio - The Myth of Personal Brand

Ditching Hourly

Play Episode Listen Later Sep 19, 2023 35:19


Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding.Rod's Links Twitter Profile Email List AI SummaryIn this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing perceptions rather than controlling how one is perceived. The importance of authenticity and credibility in building a personal brand is highlighted, along with the distinction between brand and reputation. The episode also explores the relevance of personal branding for solopreneurs and small businesses, emphasizing the need for positioning oneself and focusing on the needs of the target market rather than obsessing over self-image or becoming an influencer. Credibility and trust are emphasized as crucial factors in attracting and retaining clients for solopreneurs.Key Points Authenticity can be defined differently, with some emphasizing being true to oneself and others focusing on being different from others. Building a personal brand requires a curated version of oneself, but should align with one's values and not be hypocritical. Aspiration is the desire to become something, while inspiration is the internal motivation to do what one truly wants. Aspiration in personal branding could lead to a lack of authenticity and failure. Positioning oneself based on alignment and targeting the right audience is more valuable than building a personal brand. A credible offer, backed by testimonials, case studies, and referrals, builds trust with potential clients. Personal branding can lead to a sense of desperation and may not result in long-term success. Best Quotes “A personal brand is mainly how people can control how they want to be seen and perceived by others.” “A reputation can be linked to a person, and a brand is something that you make artificial.” ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

The Model FA
Positioning Yourself with Focus and Purpose with Mark Willis

The Model FA

Play Episode Listen Later Sep 19, 2023 45:30


Mark Willis, CFP® is a man on a mission to help you think differently about your money, your economy and your future. Mark is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement. On episode 136 of the Model FA Podcast David and Mark emphasize the importance of treating oneself as a key investment and examine the one-size-fits-all approach of recommending generic investment options like target date funds to entrepreneurs. They discuss the pitfalls of "shiny object syndrome" as Mark introduces the idea of "iki-gai," a Japanese concept for finding one's reason for being, as a tool to align passion, skill, and market demand.  “Conflict at its root is just unexpressed expectation. So go deep before you get into proposing and strategies and recommendations, figure out what their expectations are.” - Mark Willis This week on The Model FA Podcast: Mark's introduction. Strategies to get to seven figures. Mark's philosophy on target market and how to position yourself. Power of podcasting. Leveraging the power of content. How conflict can build relationships.   Our Favorite Quotes: “Guesting on someone else's show is brain dead simple, because you just get on and you have a conversation with someone who loves to chat with you, and you hopefully enjoy chatting with him. The power there is, you're getting in front of your target audience, you're having a one on one long form discussion with people who might just do business with you.” - Mark Willis Connect with Mark: Twitter: https://twitter.com/LakeGrowth/ LinkedIn: https://www.linkedin.com/in/marklakegrowth/ Website: https://lakegrowth.com/ Email: thanks@lakegrowth.com   Learn More About YCharts This episode is sponsored by our friends at YCharts. Exciting times at YCharts — they just announced their latest product enhancement called Proposals. YCharts Proposals is a game-changing capability, empowering wealth management professionals with the prowess to craft captivating narratives, effectively conveying their investment strategies that help win new business. But that's not all – mark your calendars for September 22nd because YCharts will be hosting a webinar to unveil Proposals and show off its full potential. You'll learn how to whip up reports that don't just highlight the value of your investment strategies but also cater to your clients' unique financial needs. Click the this link to register for YCharts' webinar if you want to learn more about Proposals, and get 15% off your initial subscription when you start your free YCharts trial (new customers only).  Register: https://ycharts.zoom.us/webinar/register/5916933495668/WN_OD3x5xyzQ7qWTrtGDChLFA About the Model FA Podcast: The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.   Our Team: President of Model FA, David DeCelle    

The Shoney Show
Sell 9x More Coaching With This Product Positioning Tip

The Shoney Show

Play Episode Listen Later Sep 18, 2023 16:30


Want to get more coaching clients? In this episode of The Shoney Show we talk about a simple strategy to reposition your product - without changing it - to sell 6-10x more coaching…   Want to work closely with us to grow your coaching business to 6-7+ figures? Discover The Private Coaching now:   https://www.neilshoney.com/privatecoaching

The Podcasters Podcast
Is Your Content Bad?

The Podcasters Podcast

Play Episode Listen Later Sep 18, 2023 19:21


If you have bad content, how do you identify it and then take action to make it better? In this episode, Ash and Kane talk through how to recognise if your content is bad and the steps you can then take to improve it, particularly focusing on how to curate unique content that sounds great! KEY TAKEAWAYS If after a year or so of podcasting, you aren't getting traction, it might be time to re-evaluate. Being yourself whilst providing good value is the best way to create good content. Good audio quality is more important than it has ever been, the standard is getting higher. Listen through every one of your episodes, take notes and try and to improve on one thing every single time. Think of unique questions to ask your guest, you want to create content about them that is unique. BEST MOMENTS ‘Most people's content does suck and that's why it doesn't grow' ‘If it doesn't sound good then you're gonna assume it's not good quality' ‘You have to entertain as you educate' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Daf in Halacha – OU Torah
The Correct Place for Positioning your Teffilin Shel Rosh

Daf in Halacha – OU Torah

Play Episode Listen Later Sep 18, 2023


A Cup Full of Hope Podcast
194. Positioning Yourself For Breakthrough // 8 Steps to Wait Well

A Cup Full of Hope Podcast

Play Episode Listen Later Sep 18, 2023 31:34


Have you been in a waiting season? Are you believing God's Word to come to pass in your life? Waiting and trusting God is not passive, but active. Tune into this episode as Caroline shares 8 practical things you can do to position yourself for breakthrough and wait well!   Visit Our Website for Show Notes: ACupFullofHopePodcast.com Follow A Cup Full of Hope on Facebook and Instagram: Instagram • Facebook Follow Caroline on Facebook and Instagram: Instagram • Facebook

Podcast That Pays
How To Sell From Your Podcast

Podcast That Pays

Play Episode Listen Later Sep 17, 2023 26:14 Transcription Available


In this episode, Angie shares her insights on how to effectively make money from your podcast. She highlights the importance of positioning, content, and strategic selling to convert your podcast audience into paying customers. If you want to learn how to sell from your podcast, tune in. Key Points:1. The Power of Podcasting (00:00:00 - 00:06:00)Angie starts by emphasizing the significant role podcasts play in her business's revenue.She dispels common myths about podcasting, such as the need for sponsorships and the belief that selling high-ticket items is not possible.Angie highlights the high engagement levels of podcast listeners and their receptivity to your content.2. Understanding Your Audience (00:06:00 - 00:11:00)Angie discusses the importance of tailoring your content to the podcast medium and the nature of your audience's activities while listening.She advises understanding your audience's needs and tailoring your content accordingly.3. What Comes Next? (00:11:00 - 00:16:00)Angie emphasizes the necessity of having a clear understanding of the natural next step for your podcast audience when trying to sell from your podcast. She shares an example of a doula focusing on educating her audience about birthing issues and then leading them to create customized birthing plans.4. Effective Content and Positioning (00:16:00 - 00:19:00)Angie stresses the importance of aligning your content with your positioning.She cautions against creating content that contradicts the services or products you intend to sell.Angie advises ensuring that your podcast content positions you as an expert.5. Seeding Your Offer (00:19:00 - 00:21:00)Angie recommends subtly mentioning your offers and clients in every episode if you really want to make money from your podcast. She suggests providing specific examples and benefits of your offers to pique listener interest.6. Creating Commercials (00:21:00 - 00:23:00)Angie advises creating a commercial for your podcast, highlighting the most valuable real estate in the first 25% of your episodes.She recommends focusing on the results listeners will achieve with your offers, rather than merely mentioning the program itself.7. Tracking and Tweaking (00:23:00 - 00:24:56)Angie emphasizes the importance of tracking your podcast's effectiveness, conversion rates, and commercial performance.She stresses the need for ongoing testing and tweaking to optimize your podcast's revenue potential.8. Incorporating Podcast into Your Marketing (00:24:56 - End)Angie teases the next episode, which will delve into incorporating your podcast into your overall marketing strategy.If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.comFollow me on Instagram @angiemjordanJoin us over in my Facebook Group- Launch Grow Explode Your Podcast. Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

The Fintech Blueprint
The Techstars Web3 thesis and advice on building companies, with Pete Townsend Managing Director at Techstars

The Fintech Blueprint

Play Episode Listen Later Sep 16, 2023 52:45


Lex chats with Pete Townsend, Managing Director of the Techstars Web3 Accelerator - one of the largest pre-seed investors and accelerator programs in the world. Pete kicks off the conversation by sharing his career journey, from early experiences in finance to the present, highlighting the evolution of finance, where technologists have emerged as key wealth creators. Their discussion covers successful go-to-market strategies in the blockchain industry and reevaluates these strategies in fintech over the past decade. They delve into aligning employee incentives with digital transformation in traditional financial enterprises before transitioning to Pete's role at Techstars, where startups are accelerated and innovation thrives. The conversation concludes with reflections on the ever-evolving Web3 landscape, considering market lessons and shifting trends. Pete also explores positioning for the future amid consumer discretionary spending and the selection of startups within the accelerator. MENTIONED IN THE CONVERSATION Techstars' Website: https://bit.ly/3EHx4qnPete's LinkedIn profile: https://bit.ly/3sSuV8B Topics: Web3, investment banking, finance, Web3, crypto, Blockchain, tokenomics, VC, accelerator, incubator, VR, Metaverse Companies: Techstars, Fidelity, 11:FS, BNP Paribas,  Norio Ventures, ALT21, Meta ABOUT THE FINTECH BLUEPRINT 

Live Long Lead Well
Positioning for Outpouring

Live Long Lead Well

Play Episode Listen Later Sep 16, 2023 41:09


Joel 2:28-29 28 “And afterward, I will pour out my Spirit on all people. Your sons and daughters will prophesy, your old men will dream dreams, your young men will see visions. 29 Even on my servants, both men and women, I will pour out my Spirit in those days. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-jones57/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-jones57/support

Modern Mantra Podcast
Positioning Yourself for an Abstract Future with Elijah Ade

Modern Mantra Podcast

Play Episode Listen Later Sep 15, 2023 37:46


Welcome to our first solo podcast! In this episode, Elijah creates space to authentically tune in and share what's most alive for him right now:What is abstraction and what are meta skills?What significance do these concepts hold for entrepreneurs and creatives?With the rapid evolution of our technological landscape, which skills will become obsolete, and which will remain of value?When it comes to creating and manifesting your vision, we are living in times of abundance. As we step into the era of instant digital manifestation, entrepreneurship can be the vehicle for living your dharma - your life's purpose – in its highest expression.Tune in for a thought exercise in how to combine the best of humanity with the best of technology, as you begin exploring what abstraction and meta skills mean for you, your business, and your future.Thanks for listening! Follow us on YouTube, Instagram, TikTok or find us on LinkedIn! Join the ModernMantra.co mailing list here.

The Podcasters Podcast
Why is Your Podcast NOT Making Money?

The Podcasters Podcast

Play Episode Listen Later Sep 14, 2023 14:24


Are you making enough money from your podcast? If not, then you need to start focusing on your call to actions! Either you aren't making them at all, or they aren't good enough. Ash and Kane talk about why a call to action is so effective, the differences between a written call to action and an audio one as well as how to leverage them for the best results, including your podcast reviews. KEY TAKEAWAYS You can't see the amount of downloads a podcast gets, so having reviews gives you credibility. Create a ‘click magnet' to make your call to action appealing to your audience. A call to action can serve more than one purpose, such as generating your own email database. This data is invaluable in helping you grow. Repetition is important for a successful call to action. Make your call to action all about your guest, do it consistently, have audio and written ones and include it with good copy at the top of your show notes. Make your 'click magnet' as valuable as possible, rivalling what your competitors are advertising.  BEST MOMENTS ‘Someone is four times more likely to share your podcast if you just ask them to' ‘The more reviews you get the bigger your podcast looks' ‘Your call to action should be at the top of your show notes' ‘Call to actions to capture people's data is really important for your growth' ‘It takes 7 touchpoints for someone to make a buying decision and that's why it's so important to give a valuable click magnet' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Breakthrough Marketing Secrets
Marketers: Your Job Is To Solve Problems | Target Market, Audience Targeting & Positioning Strategy

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 14, 2023 8:13


Market Matters
Market Matters | Data Assets & Alpha Group: Assessing the Equities Positioning Headroom

Market Matters

Play Episode Listen Later Sep 13, 2023 16:06


In this episode, the group delves into investor positioning, discussing the extent to which equities have positioning headroom for a further rally from here.  They look into positioning from a host of investor sources, including Hedge Funds, CTAs, the retail investor, ETFs and mutual funds, and across the US, Europe and Asia.  Eloise Goulder, Head of the Data Assets & Alpha Group, is in discussion with John Schlegel, Head of the Global Positioning Intelligence team. This episode was recorded on September 11, 2023. The views expressed in this podcast may not necessarily reflect the views of J.P. Morgan Chase & Co and its affiliates (together “J.P. Morgan”), are not the product of J.P. Morgan's Research Department and do not constitute a recommendation, advice, or an offer or a solicitation to buy or sell any security or financial instrument. This podcast is intended for institutional and professional investors only and is not intended for retail investor use and is provided for information purposes only. Referenced products and services in this podcast may not be suitable for you and may not be available in all jurisdictions. J.P. Morgan may make markets and trade as principal in securities and other asset classes and financial products that may have been discussed. For additional disclaimers and regulatory disclosures, please visit: https://www.jpmorgan.com/disclosures/salesandtradingdisclaimer. For the avoidance of doubt, opinions expressed by any external speakers are the personal views of those speakers and do not represent the views of J.P. Morgan. © 2023 JPMorgan Chase & Company. All rights reserved.

The Podcasters Podcast
The Four C's of Podcast Marketing

The Podcasters Podcast

Play Episode Listen Later Sep 12, 2023 15:44


Ash and Kane outline the four Cs of podcast marketing. They discuss each one of them, highlighting why they are important and emphasise that keeping them in mind when creating your podcast will be instrumental in your success! KEY TAKEAWAYS Content: If your content is bad, it won't grow and you won't retain your audience. Consistency is key. You need to be there and create what your audience expects, week in and week out. Community. If you build your own, you then have control over communicating with your audience. Collaboration. This can be you guesting on other podcasts or interviewing people on yours. BEST MOMENTS ‘Statistics for us have been really good for us' ‘Most people should up their volume as well' ‘When you're interviewing a good guest, they're gonna listen' ‘Collaborating with people who already have an audience, who are already known is a great way to grow your podcast” VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Emergency Medical Minute
Episode 868: Airway Management in Obesity

Emergency Medical Minute

Play Episode Listen Later Sep 11, 2023 3:42


Contributor: Aaron Lessen MD Educational Pearls: Why is airway management more difficult in obesity? Larger body habitus causes the chest to be above the head when the patient is lying supine, creating difficult angles for intubation. Reduced Functional Residual Capacity (FRC) causes these patients to deoxygenate much more quickly, reducing the amount of time during which the intubation can take place. What special considerations need to be made? Positioning. The auditory canal and sternal notch should be aligned in a horizontal plane. Do this by stacking blankets to lift the neck and head. Also, try to make the head itself parallel to the ceiling. Pre-oxygenation. Use Bi-level Positive Airway Pressure (BiPAP) with Positive End Expiratory Pressure (PEEP) or a Bag-Valve-Mask (BVM) with a PEEP valve. PEEP helps prevent alveoli from collapsing after every breath and improves oxygenation. Dosing of paralytics. Succinylcholine is dosed on total body weight so the dose will be much larger for the obese patient. Rocuronium is dosed on ideal body weight, but adjusted body weight may also be used in obese cases.  References De Jong A, Wrigge H, Hedenstierna G, Gattinoni L, Chiumello D, Frat JP, Ball L, Schetz M, Pickkers P, Jaber S. How to ventilate obese patients in the ICU. Intensive Care Med. 2020 Dec;46(12):2423-2435. doi: 10.1007/s00134-020-06286-x. Epub 2020 Oct 23. PMID: 33095284; PMCID: PMC7582031. Langeron O, Birenbaum A, Le Saché F, Raux M. Airway management in obese patient. Minerva Anestesiol. 2014 Mar;80(3):382-92. Epub 2013 Oct 14. PMID: 24122033. Sharma S, Arora L. Anesthesia for the Morbidly Obese Patient. Anesthesiol Clin. 2020 Mar;38(1):197-212. doi: 10.1016/j.anclin.2019.10.008. Epub 2020 Jan 2. PMID: 32008653. Singer BD, Corbridge TC. Basic invasive mechanical ventilation. South Med J. 2009 Dec;102(12):1238-45. doi: 10.1097/SMJ.0b013e3181bfac4f. PMID: 20016432. Summarized by Jeffrey Olson, MS2 | Edited by Jorge Chalit, OMSII  

Ditching Hourly
Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business

Ditching Hourly

Play Episode Listen Later Sep 11, 2023 59:18


Graphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that helps SaaS teams turn traffic into revenue. Zach's links: https://www.conversionfactory.co/ https://twitter.com/zstvns https://www.designdive.co/ Talking Points:The fear of not being able to fulfill client expectations led to starting small with a hypothesis-driven approach.Communication is primarily done through asynchronous channels like Notion and Loom, with some exceptions for in-person meetings.Building rapport with clients and providing detailed explanations of deliverables enhances communication and feedback.Centralizing communication efforts avoids the nightmare of having to navigate multiple platforms and channels.Work-life harmony is about acknowledging that work and personal life will fluctuate in priority.Quotable Quotes:“Our conversion rate only had to be in the thousandths of a percentage point to be booked solid.”“We only wanna take on five clients at one time to see how well we manage the workload.”“More than half of our clients right now are on a higher strategy-based $9k/mo tier.”“At the initial onset, it did feel like there was a lot going on, but then it kind of fizzled out, and things got a lot smoother.”“We love using tools like Loom, anything that we can do to make it feel like we are in the room with them.”“If you follow this model and it works, you're going to have way more concurrent clients than you're used to.” ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Mind Your Marketing
241 - Positioning Your Brand as a ‘Must-Have' vs. a ‘Nice-to-Have' To Clients With Aaron Bours

Mind Your Marketing

Play Episode Listen Later Sep 11, 2023 22:16


Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron's story, and how he approaches brand positioning.Check Hyro here: https://www.hyro.ai/Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com

CWC Message with Pastor Kevin Kerr
Positioning for the Extra Ordinary - Pastor Kevin Kerr

CWC Message with Pastor Kevin Kerr

Play Episode Listen Later Sep 10, 2023 58:00


New Books Network
Prachi Deshpande, "Scripts of Power: Writing, Language Practices, and Cultural History in Western India" (Permanent Black, 2023)

New Books Network

Play Episode Listen Later Sep 9, 2023 59:16


Scripts of Power: Writing, Language Practices, and Cultural History in Western India (Permanent Black, 2023) is a cultural history of western India from a fascinatingly new perspective: language use, writing practices, and relations of power. Its principal focus is the Modi script, a cursive form widely used for writing the Marathi language from the medieval era until quite recently. Examining the changing domains in which Modi flourished and declined over several centuries, Deshpande charts the interconnections of writing, script, language use, and structures of social and regional power in early-modern and modern South Asia. Positioning the career of this cursive form within a cluster of scripts, documents, and language practices, Scripts of Power tracks changing meanings within literate groups, bureaucratic power, and linguistic identity. It presents a critical genealogy of diverse power relations that produced the “regional vernaculars” of the Indian subcontinent – many of which, including Marathi, are official state languages in India today. Deshpande's cultural history reveals multiple fractures in language at its sites of usage over time. It unsettles the notions of language as merely instrumental for communication, or as a primordial basis for identity, and makes us see language as history and practice. In deploying script as its entry point for large reflections on the relationship of politics with language, identity, and power, this book will fascinate and absorb all who are interested in Indian cultural history. Prachi Deshpande is Associate Professor of History at the Centre for Studies in Social Sciences, Calcutta. Her research areas are language histories, cultures of documentation and multilinguality, historiography, and memory. She is the author of Creative Pasts: Historical Memory and Identity in Western India, 1700–1960 (Columbia University Press and Permanent Black, 2007), and has taught previously at, among other places, the University of California, Berkeley. She won the Infosys Prize for Humanities in 2020. Niharika Yadav is a postdoctoral fellow in South Asian History at Macalester College. Her research interests connect the histories of political and literary practices with studies of language, caste, and gender in postcolonial India, and on a broader scale, with global histories of democracy and socialism. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

New Books in South Asian Studies
Prachi Deshpande, "Scripts of Power: Writing, Language Practices, and Cultural History in Western India" (Permanent Black, 2023)

New Books in South Asian Studies

Play Episode Listen Later Sep 9, 2023 59:16


Scripts of Power: Writing, Language Practices, and Cultural History in Western India (Permanent Black, 2023) is a cultural history of western India from a fascinatingly new perspective: language use, writing practices, and relations of power. Its principal focus is the Modi script, a cursive form widely used for writing the Marathi language from the medieval era until quite recently. Examining the changing domains in which Modi flourished and declined over several centuries, Deshpande charts the interconnections of writing, script, language use, and structures of social and regional power in early-modern and modern South Asia. Positioning the career of this cursive form within a cluster of scripts, documents, and language practices, Scripts of Power tracks changing meanings within literate groups, bureaucratic power, and linguistic identity. It presents a critical genealogy of diverse power relations that produced the “regional vernaculars” of the Indian subcontinent – many of which, including Marathi, are official state languages in India today. Deshpande's cultural history reveals multiple fractures in language at its sites of usage over time. It unsettles the notions of language as merely instrumental for communication, or as a primordial basis for identity, and makes us see language as history and practice. In deploying script as its entry point for large reflections on the relationship of politics with language, identity, and power, this book will fascinate and absorb all who are interested in Indian cultural history. Prachi Deshpande is Associate Professor of History at the Centre for Studies in Social Sciences, Calcutta. Her research areas are language histories, cultures of documentation and multilinguality, historiography, and memory. She is the author of Creative Pasts: Historical Memory and Identity in Western India, 1700–1960 (Columbia University Press and Permanent Black, 2007), and has taught previously at, among other places, the University of California, Berkeley. She won the Infosys Prize for Humanities in 2020. Niharika Yadav is a postdoctoral fellow in South Asian History at Macalester College. Her research interests connect the histories of political and literary practices with studies of language, caste, and gender in postcolonial India, and on a broader scale, with global histories of democracy and socialism. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/south-asian-studies

New Books in History
Prachi Deshpande, "Scripts of Power: Writing, Language Practices, and Cultural History in Western India" (Permanent Black, 2023)

New Books in History

Play Episode Listen Later Sep 9, 2023 59:16


Scripts of Power: Writing, Language Practices, and Cultural History in Western India (Permanent Black, 2023) is a cultural history of western India from a fascinatingly new perspective: language use, writing practices, and relations of power. Its principal focus is the Modi script, a cursive form widely used for writing the Marathi language from the medieval era until quite recently. Examining the changing domains in which Modi flourished and declined over several centuries, Deshpande charts the interconnections of writing, script, language use, and structures of social and regional power in early-modern and modern South Asia. Positioning the career of this cursive form within a cluster of scripts, documents, and language practices, Scripts of Power tracks changing meanings within literate groups, bureaucratic power, and linguistic identity. It presents a critical genealogy of diverse power relations that produced the “regional vernaculars” of the Indian subcontinent – many of which, including Marathi, are official state languages in India today. Deshpande's cultural history reveals multiple fractures in language at its sites of usage over time. It unsettles the notions of language as merely instrumental for communication, or as a primordial basis for identity, and makes us see language as history and practice. In deploying script as its entry point for large reflections on the relationship of politics with language, identity, and power, this book will fascinate and absorb all who are interested in Indian cultural history. Prachi Deshpande is Associate Professor of History at the Centre for Studies in Social Sciences, Calcutta. Her research areas are language histories, cultures of documentation and multilinguality, historiography, and memory. She is the author of Creative Pasts: Historical Memory and Identity in Western India, 1700–1960 (Columbia University Press and Permanent Black, 2007), and has taught previously at, among other places, the University of California, Berkeley. She won the Infosys Prize for Humanities in 2020. Niharika Yadav is a postdoctoral fellow in South Asian History at Macalester College. Her research interests connect the histories of political and literary practices with studies of language, caste, and gender in postcolonial India, and on a broader scale, with global histories of democracy and socialism. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

New Books in Early Modern History
Prachi Deshpande, "Scripts of Power: Writing, Language Practices, and Cultural History in Western India" (Permanent Black, 2023)

New Books in Early Modern History

Play Episode Listen Later Sep 9, 2023 59:16


Scripts of Power: Writing, Language Practices, and Cultural History in Western India (Permanent Black, 2023) is a cultural history of western India from a fascinatingly new perspective: language use, writing practices, and relations of power. Its principal focus is the Modi script, a cursive form widely used for writing the Marathi language from the medieval era until quite recently. Examining the changing domains in which Modi flourished and declined over several centuries, Deshpande charts the interconnections of writing, script, language use, and structures of social and regional power in early-modern and modern South Asia. Positioning the career of this cursive form within a cluster of scripts, documents, and language practices, Scripts of Power tracks changing meanings within literate groups, bureaucratic power, and linguistic identity. It presents a critical genealogy of diverse power relations that produced the “regional vernaculars” of the Indian subcontinent – many of which, including Marathi, are official state languages in India today. Deshpande's cultural history reveals multiple fractures in language at its sites of usage over time. It unsettles the notions of language as merely instrumental for communication, or as a primordial basis for identity, and makes us see language as history and practice. In deploying script as its entry point for large reflections on the relationship of politics with language, identity, and power, this book will fascinate and absorb all who are interested in Indian cultural history. Prachi Deshpande is Associate Professor of History at the Centre for Studies in Social Sciences, Calcutta. Her research areas are language histories, cultures of documentation and multilinguality, historiography, and memory. She is the author of Creative Pasts: Historical Memory and Identity in Western India, 1700–1960 (Columbia University Press and Permanent Black, 2007), and has taught previously at, among other places, the University of California, Berkeley. She won the Infosys Prize for Humanities in 2020. Niharika Yadav is a postdoctoral fellow in South Asian History at Macalester College. Her research interests connect the histories of political and literary practices with studies of language, caste, and gender in postcolonial India, and on a broader scale, with global histories of democracy and socialism. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Podcasters Podcast
How to get your First 1,000 Downloads

The Podcasters Podcast

Play Episode Listen Later Sep 7, 2023 11:13


If you are a new show, follow these tips from Ash and Kane to get your first 1k downloads! In this episode, they reveal all of the things you can do to leverage yourself as a new podcast and how to continue that growth trajectory for your launch and beyond. KEY TAKEAWAYS Be way more specific in targeting your audience than you first may think Do a proper, staged and planned launch, aiming to get yourself number 1 in the charts in your category. Find someone popular in your niche who has a big following and collaborate with them and/or get involved in their communities Good SEO is one of the most powerful things for discoverability for your podcast. Having a catalogue of episodes when you launch is important to get people to subscribe and continue to listen. BEST MOMENTS ‘Who else has a really engaged audience in the niche you are in outside of podcasting?' ‘Collaboration is a really big one when you first start, we've had people that have only built their show by collaboration' ‘Make sure you have optimised titles and show notes ‘Have a back catalogue of episodes when you go live' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Find Your Fearless
S1. E7: Transitioning Your Positioning - Owning Your New Leadership Identity

Find Your Fearless

Play Episode Listen Later Sep 7, 2023 52:05


In today's episode, we're diving into a topic that's not just about your business but about you - your brand and its evolution as a reflection of your personal growth journey. We give you permission to pivot when you feel that your current expression in your leadership is feeling out of alignment. The Parallel Growth of Brand and Self Your brand is more than just a logo or product; it's an extension of who you are. The dynamic relationship between your personal growth and your brand's evolution. How stagnation in your brand can be a sign of personal stagnation. Journeying from the Old to the New Navigating the process of transitioning your positioning. The challenges and rewards of redefining your brand identity. Real-life examples of how I who successfully reinvented myself multiple times in my business. How I built 2 successful businesses and then burnt them down Embracing the Sacred Void What is the "sacred void" and why is it essential for transformation? Creating space for new ideas, strategies, and perspectives to emerge. Practical ways to embrace the sacred void in your life and business. Grieving the Old to Welcome the New The emotional aspect of personal and brand transformation. Why it's crucial to bid farewell to the old version of yourself and your brand. Strategies for processing and moving forward during this transitional phase. Owning Your New Identity The power of fully embracing and embodying your new identity. Building confidence and authenticity in your personal and professional life. Steps to take in order to truly own your transformation. Book Reference: 10x is Easier than 2x by Benjamin Hardy and Dan Sullivan Enroll in "Transition Your Position" 30 Day experience to smoothly transition into your new identity as a leader: https://fearlessfemmeproject.com/checkout/transition-your-position/checkout-2/ Apply for Liberated Legacy Mastermind: Bit.ly/LiberatedLegacyApplication  Follow Me - Instagram: @ericahepperle TikTok: @elevationerica Email: erica@fearlessfemmeproject.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/theliberatedwomanpodcast/message

Silicon Slopes
M&P Ep. 222 Lincoln Howell, Ampleo

Silicon Slopes

Play Episode Listen Later Sep 6, 2023 31:26


In this episode of Meat & Potatoes, join host Garrett Clark as he meets with Lincoln Howell, the CEO of Ampleo. This Utah-based company specializes in offering fractional consulting services tailored for startups with revenue ranging from 30M to 100M. Lincoln takes us on a journey through the remarkable genesis of Ampleo, unveils it's current business model, and sheds light on Ampleo's exciting expansion plans. Join us in this episode to discover how Ampleo is revolutionizing the consulting landscape. Outline of the conversation: 0:00 Introduction to Ampleo and Lincoln Howell 2:00 Clientele 5:00 Understanding financial structures 7:00 Strength of the team 9:45 Watching the tech ecosystem grow 11:45 Interacting with venture capitalists 12:40 Favorite stories of helping clients 14:20 Staying focused 17:20 Common mistakes 19:00 Growth Summit details 23:00 Key performance indicators 25:00 Positioning for growth   Show links: https://ampleo.com   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw  

We Don't PLAY
Personal Branding & Standing Out Uniquely with Patty Dominiguez

We Don't PLAY

Play Episode Listen Later Sep 5, 2023 41:38


Learn all about Personal Branding with Patty Dominguez in this stellar episode! Visit her website here for more information ℹ️ --------- EPISODE SUMMARY --------- Remember the time you were laid off from your job? That's the exact situation our guest, Patty Dominguez, found herself in back in 2008. The silver lining? It forced her to tap into her entrepreneurial spirit. Fast forward to today, Patty is a positioning expert who has successfully made the shift from a corporate employee to a thriving entrepreneur. Her personal journey is a testament that indeed, we are the masters of our own destiny, capable of creating results and income beyond the confines of a typical 9-5 job. Our conversation with Patty explores the fascinating world of branding and positioning in marketing. She emphasizes how authenticity, when employed in personal branding, can catapult you to the top. Patty delves into the importance of leveraging core values and unique experiences to create a distinct brand identity. Don't be just another fish in the sea - Patty shares her formula for finding your 'blue ocean' in the market, and how solving an urgent problem can make your offer more than just 'nice to have'. But this isn't all about business. Patty also underlines the power of self-love and trust in building a confident, value-based business. She shares invaluable insights on the law of action and how releasing the need to control can lead to success. For inspiration, we look at the stories of Keith Lee and Vic Blenz, successful individuals who owe their triumphs to a clear vision and relentless action. Lastly, Patty leaves us with resources, such as her website and email list, to help anyone interested in learning more about business growth positioning. So, tune in and let's embark on this enlightening journey together. --------- EPISODE CHAPTERS --------- (0:00:00) - Positioning and Branding in Entrepreneurship (0:08:22) - Positioning and Branding in Marketing (0:14:25) - Authenticity in Personal Branding (0:24:18) - Build a Confident, Value-Based Business (0:34:25) - Taking Action, Having a Vision (0:40:29) - Business Growth Positioning Quiz and Resources NEW SEO COURSE RELEASED The ⁠⁠⁠⁠⁠Demystifying SEO mini-course⁠⁠⁠⁠⁠ is designed to provide marketers and business owners with a clear understanding of the significance of ⁠⁠⁠⁠⁠SEO & CRO⁠⁠⁠⁠⁠ in driving organic traffic with sales for higher website visibility & conversions. Email me at ⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Grab My Virtual Business Card here⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠ DID YOU KNOW? AD Break: Grab all your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FAMOLOGY luxury lounge & sleepwear for the whole family⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources: Schedule a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠strategy meeting with Favour Obasi-ike today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and let's get your marketing plan started correctly at your earliest convenience. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information ℹ️ More Resources: SEO Newsfeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our monthly newsletters to stay updated with SEO and marketing in 2023.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We Don't PLAY podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wedontplaypodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Favour Obasi-ike ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/flaevbeatz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate this Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/wedontplay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Official Website for your Digital Marketing & SEO needs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online⁠⁠⁠ --------- EPISODE KEYWORDS --------- Entrepreneurship, Branding, Positioning, Marketing, Authenticity, Core Values, Unique Experiences, Blue Ocean Strategy, Self-Love, Trust, Law of Action, Vision, Keith Lee, Vic Blenz, Business Growth, Positioning Quiz, Resources --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

The Podcasters Podcast
Why Do Podcasters Get a Bad Reputation?

The Podcasters Podcast

Play Episode Listen Later Sep 4, 2023 15:13


You can't compare success on different content platforms! With podcasting, an engaged audience is far more important than a large one and critically, worth more money. In this episode Kane and Ash talk about why there can be poor perceptions around podcasting and what true success looks like for you as a podcaster. KEY TAKEAWAYS With many other platforms, such as TikTok and YouTube, your audience and followers aren't engaged therefore you need a lot of followers to be able to gain traction and make money. Success in business is very different to most content platforms, it isn't so much about volume but about quality of followers/customers and podcasting is the same. The amount sponsors are paying podcasters is increasing year on year, even though the amount of podcasters isn't increasing at the same rate. You'll never get a hater that is doing better than you, TikTok and other platforms can be a very negative place. BEST MOMENTS ‘TikTok has a completely different perception of success' ‘Perception of success is very different in the business world -vs- the content world' ‘More listeners, less podcasters, more money being spent…this is a pretty good time to start' ‘Most people on TikTok on arseholes' ‘Negative stuff gets a reaction' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Quantum Aligned Design
(133) Profile is CRITICAL to Brand Positioning

Quantum Aligned Design

Play Episode Listen Later Sep 4, 2023 24:51


Positioning refers to the place you want your brand or product to have within a particular target market. More specifically, the process of market positioning and brand positioning involves how you market your brand or product to consumers to achieve that position. PROFILE is the #1 place that we can find out brand positioning. For more on BRANDED by Design 101, the course, check out: https://www.ashleybrianaeve.com/branded-by-design-101

The Design Business Show
The Design Business Show 242: The Magic of Consistency + Power Positioning to Skyrocket Your Brand Sales with Hillary Weiss

The Design Business Show

Play Episode Listen Later Sep 1, 2023 50:35


Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She's also the former co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she's helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she's on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people. Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Instagram @hcweiss. Here's what we covered on the episode: We first met Hillary Weiss and how she went from copywriter to creative director on episode 128 Why I invited her to come back on the show because I like how she tastefully shares her success stories and what she's doing now as a creative director How Hillary was first on the show in 2020, she officially retired her copywriting business and was making the transition to creative director She worked on projects for 10 years of the copywriting space before copywriting courses existed How copywriting puts you on the engine room of lots of businesses to see how people do things, and she had to fill in the blanks of launch strategies, offer design, positioning, execution She realized that she loved strategy + creative direction and started to seek mentorship and moved slowly to the space because it felt selfish because it felt easy to her, but she wasn't feeling the satisfaction it used to give her How she made a 52-point turn from copywriter to creative director for 3 years  Why Melissa relates so much to Hillary's story when she was working with clients and offering the entire kitchen sink but charging for the faucet  The scoop on how Hillary booked $500K in revenue by June of 2023   The details behind the post that Hillary shared on social media that prompted me to invite her back on the show Hillary breaks down how 50% of her business is coaching + mentorships and 50% done for you services She shares how she launched an offer every quarter because she knew she was going to build new brand equity She shared how she hired a CMO and team to help her with social media so she could focus on sales  By doing that, she filled her programs and gave people a heads up about what she was selling, how it worked, and she became an evangelist of your own work By being consistent on social media helped her build that new brand equity and sales  The breakdown of Hillary's offers and what they look like now    Thunder, which is on ice now, her group program of 15 people where she did business coaching The breakdown of her creative direction services, where she offers positioning, photoshoots, oversees website design and web development for some clients  Power Positioning, her group program, the framework, the offer suite, messaging and all of it  Hillary shares how positioning can help your business between your audience, offers, differentiators and your unique selling proposition Hillary shares an examples of positioning with clients  Hillary shares how she first charged $3000 for her first creative direction clients, and photoshoots now start at $15K Hillary started out charging $5000 for positioning clients, and stayed at $6500 for a long time, and finally listened to her coach Susan Hyatt who told her it was a $10K offer She charges $6500 for VIP Days, and $1800 for a 90-minute session Hillary shares her thoughts on whether you should list pricing on your website (or not) and shared her experience of listing and not listing prices on your site Melissa shares her strategy for approach to pricing her new services in new industries How Hillary balances her mental health, spiritual health, and doing all the things she's doing now Hillary shares how she had a panic attack in a restaurant when her sister was visiting; and before that, all the things she was doing to help her mental health were not working anymore Hillary shares what she did to help her anxiety, because her anxiety door was still open, and wasn't mentally stabbing herself on her leg, and got her energy back and deepened her spiritual practice  Melissa shares how her mental health has improved since starting medication How Hillary balanced her workload by limiting the amount of clients she worked with and shortened the time frame When it comes to her team, she decided what she wanted to do, and what she didn't want to do anymore And how she has a schedule director + OBM, and shares what they all do inside her business How she only does calls on Tuesday, Wednesday's and Thursday's, and does her content on the fly   Links mentioned: Connect with Hillary on Instagram   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

The Podcasters Podcast
5 Steps to a Profitable Podcast

The Podcasters Podcast

Play Episode Listen Later Aug 31, 2023 15:42


Ash and Kane talk through the 5 steps you need to take in order to monetize your podcast. They break down everything you need to know from how to prepare to promotion and everything in between. They also reveal one of the most overlooked essential parts of podcasting! '5 Steps to a Profitable Podcast' KEY TAKEAWAYS Choose your niche and be clear with what you want to talk about, also focus on clear and simple artwork and titling.  There are four elements that your recording quality relies on: equipment, environment, technique and post-production Consistency, this is the cornerstone of success for a podcast. In podcasting your competitors are often your best collaborators and the relationships with your podcast guests can also present a variety of opportunities and open many doors. Utilise your podcast long-form content to create content for other platforms such as TikTok and YouTube. BEST MOMENTS ‘Don't be scared of being niche, the more specific your audience the better' ‘Don't talk directly into the microphone' ‘If you aren't going to able to do a podcast consistently there's probably no point in doing it' ‘The people in the space you are in are the people you want to talk to' ‘It's good for retention, it's important to put your content everywhere so people are being reminded about your podcast' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

The Product Marketing Experts
Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market

The Product Marketing Experts

Play Episode Listen Later Aug 30, 2023 24:36


Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?4:22 How you and Crossbeam team think about creating successful go-to-market plan?7:37 how do you lay out the responisbilities and plan across your organization?10:03 How you think about defining that ownership and gaining buy-in cross-functionally.?13:57 How you approach different launch sizes or just different launches overall?17:14 How you think about defining KPIs for a successful go-to-market launch?19:46 How you've thought about differentiating yourselves and your messaging and ensuring that you retain leadership through launches?22:06 Can you share one piece of insight that has served you well throughout your product marketing career?Want more insights from Amanda? Check out her Sharebird Profile.Looking to connect? You can find Amanda  here on LinkedIn.

The Vet Dental Show
Ep 93 - Patient Positioning: Is There More to Gain from Dorsal Than Lateral?

The Vet Dental Show

Play Episode Listen Later Aug 30, 2023 10:30


In this episode, we discuss the advantages and disadvantages of having a patient in either dorsal or lateral positions during surgery. We also talk about the benefits of using Zorbium and cover topics such as patient safety, ease of use, quickness of procedure, and how it could benefit your practice. Love Veterinary Dentistry?

The Career Change Maker Podcast
ReRun: How To Change Industry, Get A Promotion And A Salary Increase, All At Once

The Career Change Maker Podcast

Play Episode Listen Later Aug 30, 2023 22:44


In this episode:In this episode of the Career Change Maker podcast I am sharing some behind the scene secrets from my career change programme, with strategies to help you change industry, raise your salary, and get promoted. We follow the career change success story of a client who followed these strategies and transitioned to a new industry, secure a senior leadership position, and obtain a well-deserved salary increase—all in one go. If you have been thinking about making a career move, this episode will show you how to leverage your existing experience for success.Summary:1. It's never too late too make a career change - discover how a client, after 11 years with the same company, successfully navigated a career change by acknowledging her misalignment with the organisation's values and taking proactive steps to explore new possibilities.2. Shift your perspective – addressing the assumptions about career transitions and opening your mind to potential opportunities. Permit yourself to explore and see the possibilities beyond your current industry.3. Positioning your existing experience – understand the overlap between your previous industry and the targeted one. By positioning your existing experience strategically, and articulating your value, you can secure a senior position without having direct experience in the new industry.Episode Notes:As an award-winning certified executive and career coach, TEDx speaker, podcast host and former lawyer, I have seen way too many female professionals under selling themselves and settling for less in their careers. I am committed to equipping high achieving women with the tools and support to create careers that are both meaningful and impactful.Resources:If you are looking for support with finding career clarity so you can relaunch your career with confidence, join the Career Clarity AcceleratorSupport the showSupport the show

The Podcasters Podcast
How Do You Close a Sponsor?

The Podcasters Podcast

Play Episode Listen Later Aug 29, 2023 14:31


What are the best ways to help you close a sponsorship deal? Ash and Kane outline the best ways you can win over marketers and executives to want to sponsor your podcast. They also talk about current podcast ad growth and why it is something that any podcaster can utilise. KEY TAKEAWAYS You need to educate the sponsor, on what podcasting is, what they can gain from it, why it could work for them and why it's better than an alternative method. Old episodes are there forever, they will be listened to in years to come. A good way to leverage your first season/first batch of episodes is by selling how much first episodes are relistened to. Talk about repurposing, how the sponsor won't only get exposure from the podcast but also from clips on other platforms, social media posts, blogs and more Smaller creators who don't often do ads will have higher conversion because they have trust and a relationship with their audience. Most podcasts have a specific audience which means you can get some very specific sponsors and be very targeted. The amount of money sponsors have spent on podcasts is increasing every year, set to be 3.9 billion in just the US by 2025 You can get very technical with your dynamic ad insertion, targeting old episodes or subject-specific episodes BEST MOMENTS ‘You kinda have to sell the benefit of podcasting to the marketer' ‘Offer them more, build value' ‘Your podcast is going to have a very specific audience' ‘50% of all podcast downloads are on old episodes' VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Personal Injury Marketing Mastermind
202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 29, 2023 30:24


You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down. Today's guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too. Today, Joshua breaks down his three-phase system that consistently builds authority.  Tools in this Episode: Three phases of writing an Authority Book — Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most. Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide.  Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Joshua C Lisec LinkedIn  Joshua Lisec Website  Joshua Lisec Instagram  Joshua Lisec Twitter What's in This Episode: Who is Joshua Lisec? How can a ghostwriter help speed up the process to becoming an authority? What to so when the assembly line approach fails in book production? How to write a book that is in the 99th percentile of persuasion. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Integrate & Ignite Podcast
465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way

Integrate & Ignite Podcast

Play Episode Listen Later Aug 29, 2023 43:57


Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.

Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast
Barnes & Noble Buyer Cal Hunter Shares How to Get Bookstores to Stock Your Book

Published by Greenleaf Book Group | Book Publishing & Author Branding Podcast

Play Episode Listen Later Aug 28, 2023 20:07


Today we're joined by Cal Hunter, Manager of Marketing and Corporate Partnerships at Barnes & Noble's flagship Fifth Avenue store in New York City. He'll share insights from his experience as a buyer and explain what exactly bookstores are looking for… and what they tend to avoid.