Grounds for Conversation

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Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each…

SAS Institute


    • Nov 5, 2008 LATEST EPISODE
    • infrequent NEW EPISODES
    • 15m AVG DURATION
    • 6 EPISODES


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    Latest episodes from Grounds for Conversation

    Measuring and Reporting What Matters Most

    Play Episode Listen Later Nov 5, 2008 15:28


    Tracking Down Your Most Profitable Customers

    Play Episode Listen Later Oct 29, 2008 15:33


    Optimizing Your Segmenting Strategies

    Play Episode Listen Later Oct 22, 2008 17:02


    Achieving a Complete Customer View

    Play Episode Listen Later Oct 15, 2008 15:18


    Knowing Your Customers' Next Step

    Play Episode Listen Later Oct 9, 2008 14:19


    Making Customer Data Work for You

    Play Episode Listen Later Sep 30, 2008 14:12


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