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In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we've covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking side of things. Emilia is the Founder of Pebble Strategy and has a wealth of experience in all things B2B brand planning, market research and particularly brand tracking. We chat to her about some of the do's and don'ts in this area. We discuss things businesses in their early stages or niche businesses should be aware of, especially those who struggle to measure the impact of their brand in their market. So we talk about different tactics and approaches to brand tracking that can help businesses perform better.Towards the end, our strategy director, Alex Waite, shares his perspective on how to take all that amazing brand tracking data and turn it into something tangible and actionable to drive your business forward.Don't miss out, this is a really good episode, full of insightful nuggets! Timestamps:00:00 - Introduction: Meet Emelia Rallapalli, brand measurement expert.05:10 - Why B2B leaders should think of brand as behaviour.11:15 - The importance of brand tracking for marketers.15:40 - Key brand metrics to track: Awareness, consideration, preference, and usage.19:00 - The value of qualitative customer research for emerging companies.25:00 - Making the case for brand building to leadership: Share of voice vs. share of market.29:00 - Educating CEOs and CFOs about marketing science.37:25 - The power of creativity in B2B.42:00 - Dave and Alex intro 43:00 - How to use brand tracking to see if your strategy is working.50:45 - Category entry points and brand tracking.56:45 - Closing remarks and a preview of BYOB, Shaped By's virtual summit.Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company's most influential moments—online and in person—and knows how to turn bold ideas into connections that inspire and stick. What You'll Learn in This Episode Why the most iconic brands focus on making people feel something, not just showing up consistently How LinkedIn uses experiences as a marketing channel to launch products and connect with audiences What it takes to scale brand experience inside a large organization while keeping it authentic Why in-person and digital experiences need to work together for a seamless brand presence How cultural moments and team culture fuel creative, “magical” brand experiences Episode Chapters (00:00) Intro (00:31) Laura's path into brand experience from SXSW to Apple and Google (02:00) Lessons from Apple on intuitive, human-centered experiences (04:20) Making digital brands tangible through real-life experiences (05:26) The role of brand experience at LinkedIn (07:10) Scaling brand experience across a large organization (10:23) Measuring success in brand experiences (13:12) Designing consistent yet localized global experiences (17:05) How AI is reshaping brand experiences (21:18) Building teams that deliver magical experiences (23:18) A brand that's made Laura smile recently (25:16) Where to connect with Laura About Laura Parkinson Laura Parkinson is the Global Head of Brand Experience at LinkedIn. She specializes in brand marketing events and experiences for global organizations across consumer products, retail, entertainment, technology, and SaaS. Laura brings bold visions to life through strategic thinking and deep operational expertise, having created and managed internal and external programs from concept to completion. She is passionate about building and supporting teams that imagine and deliver magical brand experiences that drive both market and mind share. What Brand Has Made Laura Smile Recently? The brand that's made Laura smile recently is Build-A-Bear. Beyond its surging stock price, she admires how the company creates magical in-store experiences that resonate with everyone—from kids to adults. With plans to expand dozens of new locations, Build-A-Bear shows the power and value of real-life, experiential branding. Resources & Links Connect with Laura on (surprise!) LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
To discover the whole episode type "#45 - Measuring oxygen with a smart earring - Shavini Fernando - OxiWear" on your preferred streaming platform.
Do you have to come close to death to invent a groundbreaking medical device? That's certainly not something we would wish upon every medtech entrepreneur. But it is the story of Shavini Fernando and the connected earring OxiWear that she developed. Shavini lives with Eisenmenger syndrome, a condition where the two ventricles of her heart communicate. This condition dramatically increases the pressure in her pulmonary vasculature and severely limits the oxygen carried in her blood. It's a critical situation that has already caused her four cardiac arrests and three strokes, all of which she has survived. Constantly reliant on supplemental oxygen to live, she dreamed of a way to measure her oxygen levels in real time while staying active. This would allow her to anticipate sudden variations in the future and the life-threatening risks they bring. And she made that dream come true by creating the first connected earring, FDA-certified, capable of measuring blood oxygen saturation in real time. All in a discreet format, lighter than an AirPod, and designed for use during everyday activities, including sports. In many ways, this innovation has transformed her own life, as well as those of hundreds of patients who have benefited from it so far. In this episode, we revisit her story as a patient and survivor. Shavini opens up about the immense challenges of living with Eisenmenger syndrome and developing OxiWear, sharing her vision for this technology and the potential it holds for the future of cardiorespiratory monitoring. A touching and sincere conversation with a truly exceptional figure in the healthtech ecosystem! Timeline: 00:00:00 - Shavini's story as a pulmonary hypertension patient surviving four cardiac arrests and three strokes 00:19:13 - Building the first smart earring to continuously measure oxygen levels while staying active 00:25:20 - The design behind OxiWear and the challenges to bring it to life 00:31:24 - The blessing of COVID to access funding and educate the general public about cardiorespiratory health 00:36:57 - Making OxiWear the ultimate cardiorespiratory device for remote patient monitoring 00:39:47 - The business model behind OxiWear from a medical and consumer perspective 00:43:10 - Overcoming the torture of creating a medical device from scratch What we also talked about with Shavini: MedTech World Georgetown University Johns Hopkins University Leonsis Family Entrepreneurship Prize “Bark Tank” created by Ted Leonsis MassMEDIC Renal cholesteatoma Sickle cell anemia Photoplethysmography As we mentioned during the episode, you can watch here the recording of the panel I hosted alongside Shavini at MedTech World in 2024. As Shavini shared in the episode, you can learn more about OxiWear at Oxiwear.com and [Oxiwear.fitness](http://Oxiwear.fitnesshttps://www.oxiwear.fitness/). Although we did not explicitly talk about it, I also recommend you watch Shavini's TEDx Talk recorded in 2019. You can follow OxiWear's activities on LinkedIn, Facebook, X, TikTok, and get in touch with Shavini via LinkedIn too! ✉️ If you want to give me feedback on the episode or suggest potential guests, contact me over LinkedIn or via email! ⭐️ And if you liked the episode, please share it, subscribe to the podcast, and leave a 5-star review on streaming platforms!
Habitat Podcast #347 - In today's episode of The Habitat Podcast, we are back in the studio with my good friend and repeat guest Jake Hofer. We discuss: Jake Hofer is a land agent and passionate whitetail enthusiast in Illinois Trail cam activity is picking up as fall approaches, exciting hunters Land sales are slower, with limited inventory available in the market Jake emphasizes the importance of soil quality for planting trees and food plots He has planted around 4,000 trees on his property, seeing significant growth Food plots are crucial for deer health; Jake uses sorghum for cover and grain Access to hunting areas is vital; staying off the land until the right time is key Auctions can be an effective way to buy land, but require careful preparation Measuring success includes tracking mature bucks and shed antler counts Jake believes having multiple hunting spots improves deer management and success And So Much More! Shop the new Amendment Collection from Vitalize Seed here: https://vitalizeseed.com/collections/new-natural-amendments PATREON - Patreon - Habitat Podcast Brand new HP Patreon for those who want to support the Habitat Podcast. Good luck this Fall and if you have a question yourself, just email us @ info@habitatpodcast.com -------------------------------------------------------------------------- Patreon - Habitat Podcast Latitude Outdoors - Saddle Hunting: https://bit.ly/hplatitude Stealth Strips - Stealth Outdoors: Use code Habitat10 at checkout https://bit.ly/stealthstripsHP Midwest Lifestyle Properties - https://bit.ly/3OeFhrm Vitalize Seed Food Plot Seed - https://bit.ly/vitalizeseed Down Burst Seeders - https://bit.ly/downburstseeders 10% code: HP10 Morse Nursery - http://bit.ly/MorseTrees 10% off w/code: HABITAT10 Packer Maxx - http://bit.ly/PACKERMAXX $25 off with code: HPC25 First Lite - https://bit.ly/3EDbG6P LAND PLAN Property Consultations – HP Land Plans: LAND PLANS Leave us a review for a FREE DECAL - https://apple.co/2uhoqOO Morse Nursery Tree Dealer Pricing – info@habitatpodcast.com Habitat Podcast YOUTUBE - https://www.youtube.com/channel/UCmAUuvU9t25FOSstoFiaNdg Email us: info@habitatpodcast.com habitat management / deer habitat / food plots / hinge cut / food plot Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.We'll see you in The PPC Den!
Review the indications, contraindications, sizing, and insertion of the nasopharyngeal airway (NPA) to maintain the airway of patients with a gag reflex.The tongue is the most common airway obstruction in an unconscious patient.When the nasopharyngeal airway (NPA) should be used as an alternative to the oropharyngeal airway (OPA).Examples of when a NPA should be considered.Contraindications and considerations for nasal airway insertion.Measuring a nasal airway for appropriate length and diameter.Insertion of a nasopharyngeal airway into the right vs left nostril.Patients with a NPA in place can receive supplemental O2, be ventilated with a BVM, have ETCO2 monitored, and have their upper airway suctioned as needed. **American Cancer Society (ACS) Fundraiser This is the seventh year that I'm participating in Men Wear Pink to increase breast cancer awareness and raise money for the American Cancer Society's life-saving mission.I hope you'll consider contributing.Every donation makes a difference in the fight against breast cancer! Paul Taylor's ACS Fundraiser Page: http://main.acsevents.org/goto/paultaylorTHANK YOU for your support! Good luck with your ACLS class!Links: Buy Me a Coffee at https://buymeacoffee.com/paultaylor Free Prescription Discount Card - Get your free drug discount card to save money on prescription medications for you and your pets: https://safemeds.vip/savePass ACLS Web Site - Other ACLS-related resources: https://passacls.com@Pass-ACLS-Podcast on LinkedIn
Frederick Douglass made the strongest arguments for abolition in antebellum America because he made the case that abolition was not a mutation of the Founding Father’s vision of America, but a fulfillment of their promises of liberty for all. He had a lot riding on this personally – Douglas was born into slavery in Maryland around 1818, escaped to the North in 1838, and became a renowned public speaker in Europe and the United States, captivating audiences with his powerful oratory and firsthand accounts of enslavement. Initially, in the 1840s, Douglass denounced the United States as a hypocritical nation that failed to uphold its ideals of liberty due to its support of slavery. He was part of the same radical abolitionist faction as William Lloyd Garrison, who publicly burned a copy of the U.S. Constitution in 1854 a Massachusetts Anti-Slavery Society event, calling it “a covenant with death” and “an agreement with hell” due to its protections for slavery. But by the 1850s, Douglas’s views evolved to see the Constitution as an antislavery document that could be leveraged to fulfill the promise of freedom for all. His transformation reflected a strategic shift, advocating for reform within the system while maintaining his fierce commitment to abolishing slavery and securing equal rights. He was also a critic of Abraham Lincoln who later became friends with the president. Douglass disagreed with Abraham Lincoln's initial hesitancy to prioritize abolition and his gradual approach to emancipation, but agreed with Lincoln's eventual commitment to the Emancipation Proclamation and the use of Black soldiers in the Civil War, seeing these as critical steps toward ending slavery and aligning with the Constitution's promise of liberty. In “Measuring the Man: The Writings of Frederick Douglass on Abraham Lincoln,” Jonathan W. White, today’s guest, assembled Frederick Douglass’s most meaningful and poignant statements about Abraham Lincoln, including a dozen newly discovered documents that have not been seen for 160 years. We see the anger Douglass directed at Lincoln throughout much of the Civil War as he moved slowly, but methodically, toward emancipation. Douglass’s writings also reveal how three personal interactions between these two led to powerful feelings of friendship and mutual admiration. After Lincoln’s assassination—as Jim Crow laws spread across the South—Douglass expressed greater appreciation for Lincoln’s statesmanship during the Civil War and praised him as a model for postwar America.See omnystudio.com/listener for privacy information.
Google rolls out a new device protection program called Pixel Care+. AI generated crowds was apparently used in Will Smith's latest concert video. How Taco Bell is rethinking its voice AI ordering system after negative feedback from customers. Kodak Digitizing pitches a new mail-in service to convert old media; including VHS, Hi8, Betamax, MiniDV, film reels, photos, and audio, into digital formats. Starring Sarah Lane, Robb Dunewood, Roger Chang, Joe. To read the show notes in a separate page click here! Support the show on Patreon by becoming a supporter!
In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You'll Learn The difference between audience, customers, and community—and how to move people through each stage Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses A promo timeline for events: content to post 30/14/7/1 days out to fill the room How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV Post-event follow-up that converts one-time attendees into loyal community members Guest Resources Website: brandfeltactivation.comLinkedIn: linkedin.com/in/ambertheactivatorInstagram: @ambertheactivator Ideal For Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,
In this timeless, we explore the “ladder” - the system of hierarchies that tells us which bodies are worthy and which are not. From racism, ableism and capitalism to beauty standards and perfectionism, the ladder keeps us climbing for external validation and always leaves us feeling not enough. Radical self-love offers another way. It asks us to step off the ladder, to revisit the stories that placed us on it and to begin divesting from the messages that keep us trapped. It calls us back to our inherent worth, our divinity and our wholeness. Sonya Renee Taylor Sonya lays out her radical self-love vision. She is a New York Times best-selling author, world-renowned activist and thought leader on racial justice, body liberation and transformational change, international award winning artist, and founder of The Body Is Not an Apology (TBINAA), a global digital media and education company exploring the intersections of identity, healing, and social justice through the framework of radical self-love. This is not easy work, but it is possible through honesty, community, grace and a willingness to embrace our own complexity. And as we do it, we create the conditions not only to free ourselves, but to dismantle the ladder for everyone. We hope this short piece roots softly in your body. For links and more, visit www.allthatweare.org
Oregon Ducks legend Jonathan Stewart and USA Today's Zachary Neel dive into the Week 1 game between Oregon and Montana State, dissecting the Bobcats and figuring out how the Ducks will measure success against an FCS team. The two predict a handful of stat lines and then identify some major questions they hope are answered before making their game betting picks. [1:28] Preview vs Montana State [6:16] Biggest questions going into week 1 [10:10] Is Dakorien Moore that guy [13:49] Stat predictions for week 1 [17:30] Oregon RB depth [20:42] What does Oregon need to see on Saturday to feel successful [25:26] Oregon Trivia
When I think about inspiring stories of resilience and vision in the world of manufacturing, Sam Thevanayagam's journey is one that stands out. In this episode of Machine Shop Mastery, I sit down with Sam, the founder of Parts Life Inc. and the leader behind Deval Lifecycle, to unpack his incredible path from Sri Lanka to Philadelphia, from downsizing his home to fund his dream, to acquiring a bankrupt business and transforming it into a thriving, mission-driven company employing nearly 200 people. What struck me most about Sam is not just his sharp business acumen or the bold risks he's taken—it's the way he flips the traditional narrative. Instead of using people to build a business, he uses his business to build people. From brewing oatmeal for his team to helping nearly 30 employees buy their first homes, Sam has built a culture of empowerment, grace, and second chances. His deep belief in redemption and workforce development has shaped his companies into places where lives are transformed as much as parts. We also dive into the strategic side of running a high-mix, low-volume shop that supports the defense industry. Sam shares how he navigated workforce shortages by launching his own in-house machining institute, how he invests in quality through systems and prevention, and why he believes visibility and trust with customers are just as important as making parts. This episode is packed with lessons about leadership, perseverance, and what it means to align a business with purpose. Whether you're running a small shop or scaling a growing organization, Sam's story will leave you thinking differently about the role of a manufacturer in today's world. You will want to hear this episode if you are interested in... (0:20) Why Verdant Commercial Capital is a true partner (1:35) Sam's inspiring journey from Sri Lanka to the U.S. and early career in manufacturing (5:17) Lessons from failure and turning point through education in operations and inventory control (8:37) Starting Parts Life during the 2008 recession and pivoting into defense (10:03) Solving obsolescence challenges with creativity and engineering detective work (12:00) Early defense contracts that scaled Parts Life from survival to rapid growth (13:37) Buying Deval Lifecycle out of bankruptcy—risk, faith, and a courtroom battle (17:18) Building trust with employees, union challenges, and creating a culture of flexibility (21:59) Using business to build people—minorities, refugees, second chances, and transformed lives (24:33) Creativity before capital: oatmeal breakfasts, benevolence funds, and home ownership programs (27:57) Find unrivaled transparency and customer service with Phoenix Heat Treating (29:39) Workforce challenges and launching an in-house machining and welding institute (31:53) Investing in supervisor training, quality systems, and the “Four Absolutes of Quality” (33:54) Learn more about their in-house machining and welding institute (37:55) Measuring the cost of nonconformance in dollars and tying it back to empowerment (40:38) Advice for shops seeking to enter the defense industry (47:56) Strategic acquisitions and diversifying across the lifecycle of defense programs (50:30) Building customer trust through visibility, communication, and systems (52:43) Advice for early-stage companies: Find mentors, work on constraints, and scale wisely (57:52) The future of subtractive machining versus additive manufacturing in defense (1:01:00) Closing reflections and how to connect with Sam and his companies (1:01:46) Grow your top and bottom line with CliftonLarsonAllen Resources & People Mentioned Why Verdant Commercial Capital is a true partner Find unrivaled transparency and customer service with Phoenix Heat Treating The Mystery of Capital Neighborliness: Love Like Jesus. Cross Dividing Lines. Transform Your Community. Grow your top and bottom line with CliftonLarsonAllen Connect with Sam Thevanayagam Connect on LinkedIn Parts Life Inc. Deval Lifecycle Support Connect With Machine Shop Mastery The website LinkedIn YouTube Instagram Subscribe to Machine Shop Mastery on Apple, Spotify Audio Production and Show Notes by - PODCAST FAST TRACK
My guest today is Joe Liemandt. Joe is the Principal at Alpha School and the founder of Triliogy Software and ESW Capital. He became the youngest member of the Forbes 400 in the 1990s before vanishing from public view for two decades—only to emerge with a $1 billion bet that he can make kids learn 10x faster using AI. Joe has built an AI tutoring system so effective that students at his Alpha School literally beg not to take summer breaks, achieving 2x learning outcomes in just 2 hours with standardized test results that compete with the best of them. We dive deep into why this could be the most valuable product he's ever built, his contrarian thesis that traditional SaaS is facing AI-driven obsolescence, and how his experience buying 100+ software companies prepared him for this moonshot in a trillion-dollar market that hasn't innovated in 200 years. For investors, this is a masterclass in deploying patient capital to rebuild broken systems from first principles, with insights on everything from regulatory moats to the intersection of AI and human psychology. As your excited skeptic, I push hard on the technology readiness, parental adoption hurdles, and whether this audacious vision can actually scale to a billion kids. Additionally, in a Colossus Profile released last week, our editor-in-chief Jeremy Stern reported, for the first time, Joe as the product guy behind Alpha School in a can't miss piece of writing. And now please enjoy my conversation with Joe Liemandt. Joe Liemandt's Colossus Profile by Jeremy Stern. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to Ramp.com/invest to sign up for free and get a $250 welcome bonus. – This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to ridgelineapps.com to learn more about the platform. – This episode is brought to you by AlphaSense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best(00:06:08) How Alpha School Is Revolutionizing Learning(00:12:47) Personalized Tutoring with AI(00:19:59) Measuring the Impossible: 2x Learning Outcomes(00:25:39) All Educational Content Is Obsolete(00:35:51) Motivating Students: The Key to Success(00:42:06) Life Skills Workshops: Real-World Lessons(00:47:47) The Key to Happiness: High Standards(00:52:33) The Role of Guides and Coaches(00:58:22) Feedback Loops and AI in Education(01:04:20) The AI-Powered Classroom Experience(01:18:06) From Self-Doubt to Limitless Learning(01:28:20) Challenges in Public School Systems(01:41:56) Gamified Learning and Technology(01:49:46) From Trilogy to Trillion-Dollar Markets(01:55:05) Why Software Companies Fail(02:01:21) Trilogy University(02:10:39) Lessons from Mentors(02:17:25) Pushing Limits and Finding Passion(02:27:12) Joe's Kindest Thing
"If we were building Box today, what would we do?” Ben Kus (CTO @ Box) deconstructs their playbook for enterprise AI innovation. We cover their journey to reimagine & reorient the company to a new technical vision, how they run a “multi-speed” org that balances startup agility and & enterprise-grade stability, and their “platform first” approach to build AI features. Ben also explains why security/compliance was foundational from "day negative one" in their AI strategy, the evolution of agentic AI, determining the right guardrails for AI agents & the future of multi-agent systems, enterprise trends & more. ABOUT BEN KUSBen Kus is the Chief Technology Officer at Box, where he leads technology and AI strategy to help enterprises securely unlock insights from their unstructured data. Ben's career spans engineering, product leadership, and startup innovation—including co-founding Subspace (acquired by Box) and being an early employee at BigFix (acquired by IBM), where he later served as Chief Architect of Mobile Security. Ben holds a degree in Computer Science from UC Berkeley. ToolHive Unlocks the Full Value of MCP & Your AI AgentsSo you've invested in AI agents for code generation, but they're limited to experiments or even stuck on the shelf. To do real, valuable work, those AI agents need access to your data and systems.ToolHive helps you confidently connect the pieces by making it simple and secure for you to use the Model Context Protocol (MCP).ToolHive includes a pre-vetted registry of MCP servers, containerizes every MCP server for consistency and leans on built-in security to keep your secrets safe.Leaders trust ToolHive to put MCP into production and put their AI agents to work.ToolHive is open source, so get started for free at toolhive.dev Join us at ELC Annual 2025ELC Annual is the premier event for engineering leaders. This is our biggest event of the year: 1,000+ CTOs, VPs & Directors in San Francisco @ ELC Annual 2025 for two days of leadership breakthroughs, tactical peer learning & curated connections!
Send us a textGrowth strategist Maritza Davila shares powerful insights on using KPIs (Key Performance Indicators) to achieve predictable business growth through systematic measurement and accountability.• KPIs serve as "momentum metrics" that measure how well businesses are performing toward specific goals• Nothing is predictable unless it's measurable - weekly tracking allows for timely course correction• Both quantitative metrics (financial) and qualitative metrics (team satisfaction, culture) are important• Common mistake: measuring only lagging indicators (revenue) instead of leading indicators (inputs)• Having clear metrics creates accountability and clarity for team members• Weekly reporting creates a cadence to culture - everyone knows what's expected• The GROW methodology: Guide (vision/goals), Research (data collection), Optimize (improvement), Win (execution)• For predictable growth, referrals must be part of a systematic strategy, not just passive word-of-mouth• Owners must demonstrate accountability themselves to set the example for their teams• Three-strike rule provides framework for addressing underperformanceFor a free consultation with Maritza on growing your business predictably, visit www.businessclarity.coSupport the showBelemLeaders–Your organization's trusted partner for leader and team development. Visit our website to connect: belemleaders.org or book a discovery call today! belem.as.me/discoveryUntil next time, keep doing great things!
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1790: Heston Lubiano explains practical ways to assess how inclusive your workplace really is, using measurable indicators like employee surveys, diversity data, and retention rates. He emphasizes that an inclusive culture is not just about representation but about ensuring all team members feel valued, heard, and able to contribute fully. The strategies outlined help leaders pinpoint gaps and take meaningful steps toward genuine inclusion. Read along with the original article(s) here: https://moneyminiblog.com/business/measure-company-inclusive-culture/ Quotes to ponder: "An inclusive culture means everyone feels valued and respected, regardless of their differences." "Measuring inclusivity can help you identify gaps and create strategies to close them." "It's not just about diversity; it's about making sure everyone feels like they belong." Episode references: U.S. Equal Employment Opportunity Commission: https://www.eeoc.gov Learn more about your ad choices. Visit megaphone.fm/adchoices
Send me a messageIn this week's episode of the Sustainable Supply Chain Podcast, I'm sharing a replay of one of my favourite conversations—my chat with George Wade, co-founder of Zevero. George's story is a fascinating one: he began in waste management, only to realise that the biggest opportunities to cut emissions weren't in bins or pallet wrap, but deep within supply chains. That insight led him to co-found Zevero, a carbon accounting company now operating globally.We unpack why Scope 3 emissions—those hidden in supply chains—are the toughest to measure yet the most crucial to tackle. George explains how Zevero helps organisations unlock data that would otherwise sit unused in ERP systems, turning it into actionable insights. He shares how even small companies can start the emissions journey without drowning in complexity, and why measurement isn't just about compliance—it's also about competitive advantage, customer trust, and employee engagement.George highlights success stories from clients like Jubel, a drinks brand that discovered its products had 67% fewer emissions than competitors—a powerful figure when selling into major retailers. We also discuss surprising benefits of emissions tracking, from reduced costs and new innovation pathways to improved staff morale and retention.Looking ahead, George predicts carbon accounting will become more collaborative, with data-sharing frameworks enabling companies to finally compare “apples with apples.” The future, he argues, belongs to those who measure accurately, act decisively, and communicate transparently.If you're grappling with Scope 3 or looking for practical ways to reduce emissions across complex supply chains, this episode offers both clarity and inspiration.Listen in and discover why accurate data is the missing link in building truly sustainable supply chains.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Podcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.
How much would you pay to swim in a clean lake? How much to take a breath of fresh, clean air? To fish in a pristine stream? You may not ever think about that, but there is somebody who does -- a lot. On this episode, meet the professor who's working to understand the economic value of a clean environment. Host: Amy Barrilleaux Guest: Dan Phaneuf, Professor, Agricultural and Applied Economics, Unversity of Wisconsin Resources for You: Clean Wisconsin: Fighting for Clean Water
Enthusiasm retreated last week despite analysts raising price targets on Nvidia (NVDA) says Jenny Horne. She offers a big picture perspective around the A.I. giant ahead of its highly anticipated report. Jenny also touches on Nvidia's ability to navigate tariffs as it seeks to grow its already expansive network consisting of hardware and software. She later turns to other A.I. topics in Intel (INTC) and the U.S. government's 10% stake in the company.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
Most companies think AI can never be empathetic. But Microsoft is proving that belief completely wrong while transforming customer experiences at an unprecedented scale.Join hosts Chuck Moxley and Nick Paladino as they talk with Zehra Syeda-Sarwat, Global Head CX Strategy and Insights at Microsoft. With experience from Amazon Web Services and now leading Microsoft's ambitious mission to become the world leader in customer experience, Zehra shares how they're using AI to reimagine not just customer journeys, but employee and partner experiences in ways never done before.Key Actionable Takeaways:Use the two-by-two framework for prioritization - Plot customer pain points on effort vs. impact matrices to identify low-effort, high-impact quick wins that build momentumMeasure intention before action - Track early signals like website learning, employee training, and event attendance to predict customer loyalty before it converts to revenueConnect employee and customer friction simultaneously - Focus employee experience improvements specifically on customer-facing roles to create dual outcomes that benefit both groupsWant more tips and strategies about digital transformation and customer experience? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook-Zehra Syeda-Sarwat's LinkedIn: https://www.linkedin.com/in/zehra-syedasarwat-7127a211/Zehra Syeda-Sarwat's X: https://x.com/ZehraSyedaSNick Paladino's LinkedIn: https://linkedin.com/in/npaladinoChuck Moxley's LinkedIn: https://linkedin.com/in/chuck-moxleyChapters:(00:00) Introduction(03:00) Microsoft's ambition to lead global customer experience with AI(04:00) Culture change lessons(06:00) Four foundational elements for CX transformation success(09:00) The power of internal marketing and making transformation fun(13:00) Prioritization frameworks - customer feedback and two-by-two matrices(17:00) Assessing effort vs. impact for transformation initiatives(21:00) The three Cs - connection, conviction, and commitment(25:00) Balancing quick wins with long-term strategic initiatives(27:00) Internal friction solutions that improve both employee and customer experience(31:00) Metrics that signal transformation is actually working(35:00) Measuring customer intention as a leading indicator(38:00) Why AI empathy misconceptions are holding companies back(39:00) Conclusion
Foundations of Amateur Radio The other day I stumbled on a random post by Gary N8DMT which caused me to view the world in a different way. The post outlined combining a PlutoSDR and an application called SATSAGEN to measure the frequency characteristics of a coupler. Aside from a detailed description, the post includes a couple of excellent photos showing the PlutoSDR connected to the coupler and the output piped back into the Pluto. Before I continue, a PlutoSDR is a Software Defined Radio or SDR, officially it's called the ADALM Pluto Software Defined Radio Active Learning Module. It's essentially a full-duplex radio and computer in a box. It runs Linux and connects to the world via USB, and of course radio, unofficially between 70 MHz and 6 GHz. I've talked about this device before. When I say full-duplex, I mean that it can transmit and receive at the same time. Gary's post triggered something unexpected in me. The notion that you could use two patch leads, one connected to the transmitter, the other connected to the receiver, joined together by a device that you might want to test. It immediately reminded me of another device that was given to me, a NanoVNA, a device that's specifically designed to measure things like impedance, frequency response, generate Smith charts and all manner of other characteristics. Not only that, it also reminded me of another device, a TinySA, specifically designed to analyse spectrum and to generate signals. Both the NanoVNA and TinySA are lovely tools, but in looking at the post it suddenly occurred to me that their functionality, at least superficially, appears to mirror the PlutoSDR, in that you can create a signal and then measure that signal. Turns out that I'm not the first to make this observation. For example, the YouTube channel "From Concept To Circuit" goes through the process of describing precisely the concepts behind both a spectrum analyser and a network analyser while showing the programming code in Python. The channel also provides that code in a GitHub repository, which includes several other very interesting examples, like a beamforming transmitter as well as a beamforming receiver, also covered on YouTube. Another example is a tool I already mentioned, SATSAGEN, by Alberto IU1KVL, which implements a wideband spectrum analyser. Although it's Windows only, Alberto includes information on how to run it using Wine under Linux and MacOS. As a bonus, SATSAGEN in addition to the PlutoSDR, also supports RTL-SDR dongles, HackRF, USRP, RSP1, AirSpy, and many others. If text is more your thing, "retrogram-plutosdr", shows a spectrogram in your terminal window. Check out the "r4d10n" GitHub repository belonging to Rakesh VU3RGP, who says that the "retrogram" project is "hacked from" the "RX ASCII Art DFT" example, which you can find on the Ettus Research GitHub repository. One thing to consider is that the various GitHub repositories I've pointed at, will give you access to the moving parts of how all this works. I will mention that my favourite tool in this space continues to be GNU Radio, but I understand that you might not want to roll your own tool from parts. That said, rolling your own is in my experience a great way to discover precisely what you don't know and to come away learning more, but then, that's just me. Regardless of your chosen tool, I think the takeaway should be that when you try something new, even if it's only new to you, the idea of writing down what you discovered and sharing it, is a fantastic way to grow our community. Remember, just because something is old hat to you, doesn't mean that it is to the person you share it with. Besides, based on the current global birth rate, there's at least a thousand babies born during the past four minutes, some of whom will become radio amateurs, so, share. Said differently, if you come across a person who has never heard of the "Diet Coke and Mentos" thing, it's your job to immediately drag them to the nearest grocery store and introduce them. In case you're wondering, xkcd 1053. Now, I'm going to update the firmware on my PlutoSDR and have a play, I already know about the Mentos, but if you don't, you're in for a treat. What are you going to do next? I'm Onno VK6FLAB
This week, we discuss the US backing Intel, SaaS staying power, and AI's impact on deep work. Plus, Matt Ray's moving tips and more kolache talk in the after show. Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/M2X6BtjZbIY?si=KljG_2Jtxt3kQ0Wf) 534 (https://www.youtube.com/live/M2X6BtjZbIY?si=KljG_2Jtxt3kQ0Wf) Runner-up Titles It's all in your head Little brother podcasting Chaos Monkey Inspections “Let's face it, everything runs on computers now.” AI - Army of Interns Rundown Intel SoftBank Group and Intel Corporation Sign $2B Investment Agreement (https://group.softbank/en/news/press/20250819?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top) Lutnick says Intel has to give government equity in return for CHIPS Act funds (https://www.cnbc.com/2025/08/19/lutnick-intel-stock-chips-trump.html) Trump Administration Discusses Taking 10% Stake in Intel (https://www.nytimes.com/2025/08/18/technology/intel-trump-government-stake.html) The Return of Software (https://cloudedjudgement.substack.com/p/clouded-judgement-81525-the-return?utm_source=post-email-title&publication_id=56878&post_id=171007535&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) Pro (https://newsletter.cote.io/p/the-long-slog-to-enterprise-ai-roi)mpting is easy, people are hard. (https://newsletter.cote.io/p/the-long-slog-to-enterprise-ai-roi) J (https://blogs.vmware.com/tanzu/accelerating-enterprise-application-upgrades-through-legacy-dependency-migration-spring-application-advisor-1-4/)ust updating your Java version gets people's hearts racing (https://blogs.vmware.com/tanzu/accelerating-enterprise-application-upgrades-through-legacy-dependency-migration-spring-application-advisor-1-4/). Deep Thinking Will AI Usher In the End of Deep Thinking? — Plain English with Derek Thompson (https://overcast.fm/+1LedSb-rY) Will AI Usher In the End of Deep Thinking? - The Ringer (https://www.theringer.com/podcasts/plain-english-with-derek-thompson/2025/08/06/will-ai-usher-in-the-end-of-deep-thinking) AI coding tools may not speed up every developer, study shows (https://techcrunch.com/2025/07/11/ai-coding-tools-may-not-speed-up-every-developer-study-shows/) Measuring the Impact of Early-2025 AI on Experienced Open-Source Developer Productivity (https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/) Relevant to your Interests Apple returns blood oxygen monitoring to the latest Apple Watches (https://www.theverge.com/news/759158/apple-watch-blood-oxygen-redesign-import-ban-wearables-smartwatch) The AI Investor (https://www.tiktok.com/t/ZT69d8Hok/) Apple's Wallet app just made Amazon returns easy, and more is coming (https://9to5mac.com/2025/08/15/apples-wallet-app-just-made-amazon-returns-easy-and-more-is-coming/?utm_source=dlvr.it&utm_medium=threads) Cognition Cinches About $500 Million to Advance AI Code-Generation Business (https://www.wsj.com/articles/cognition-cinches-about-500-million-to-advance-ai-code-generation-business-f65f71a9?gaa_at=eafs&gaa_n=ASWzDAir99K7QB0w1qonPhka9OP5_gxNN3faR__k1W2X3c_uht4Qw8-iBUc3YSXEbGs%3D&gaa_ts=689f1c5d&gaa_sig=4Lrf1ofr1zz-ygVncMeYKnNpfY3K1CdSTmju81iOmlFVF1i-8ZVX_-sF2ax6KLj7oItxxLPZGMfWZ9m4BC8JPA%3D%3D) Three weeks after acquiring Windsurf, Cognition offers staff the exit door (https://techcrunch.com/2025/08/05/three-weeks-after-acquiring-windsurf-cognition-offers-staff-the-exit-door/) Nonsense Interview with Senior DevOps engineer 2025 (https://www.youtube.com/watch?v=rXPpkzdS-q4) Conferences SpringOne (https://www.vmware.com/explore/us/springone?utm_source=organic&utm_medium=social&utm_campaign=cote), Las Vegas, August 25th to 28th, 2025. See Coté's pitch (https://www.youtube.com/watch?v=f_xOudsmUmk). Explore 2025 US (https://www.vmware.com/explore/us?utm_source=organic&utm_medium=social&utm_campaign=cote), Las Vegas, August 25th to 28th, 2025. See Coté's pitch (https://www.youtube.com/shorts/-COoeIJcFN4). Wiz Capture the Flag (https://www.wiz.io/events/capture-the-flag-brisbane-august-2025), Brisbane, August 26. SREDay London (https://sreday.com/2025-london-q3/), Coté speaking, September 18th and 19th. Civo Navigate London (https://www.civo.com/navigate/london/2025), Coté speaking, September 30th. Texas Linux Fest (https://2025.texaslinuxfest.org), Austin, October 3rd to 4th. CF Day EU (https://events.linuxfoundation.org/cloud-foundry-day-europe/), Coté speaking, Frankfurt, October 7th, 2025. AI for the Rest of Us (https://aifortherestofus.live/london-2025), Coté speaking, October 15th to 16th, London. SREDay Amsterdam (https://sreday.com/2025-amsterdam-q4/), Coté speaking, November 7th. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: America's Team: The Gambler and His Cowboys (https://www.netflix.com/title/81725526) Matt: IKEA delivery Coté: Patagonia Nomad Volleyball shorts (https://www.bergfreunde.nl/patagonia-nomader-volley-shorts/), Terravia Tote Pack 24L (https://eu.patagonia.com/nl/en/product/terravia-convertible-tote-bag-backpack-24-liters/48814.html?srsltid=AfmBOooGcq2Uw8_xrjrS5zA7KsPGMTDxtUJd1n7YPU-gF-d4BgDNYaJF). 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Personal Growth expert Francie Jain helps individuals and organisations grow through expert-led, group-based learning. Francie began raising nigh on half a billion dollars for hedge funds. Along the way, she identified a major gap: professionals at pivotal moments often lack accessible, high-impact support. That insight drove her to launch three ventures focused on human development—including Terawatt, which is now helping companies tackle burnout, improve retention, and elevate leadership through soft skills training.Summary of the PodcastIntroductions and backgroundGraham and Kevin introduce themselves and welcome their guest Francie Jain, founder of the coaching platform TeraWatt. They discuss Francie's background, including her experience working in a hedge fund and founding TeraWatt, as well as her location in Connecticut near New York City.Group coaching model and benefitsFrancie explains TeraWatt's group coaching model, which aims to reduce employee turnover and associated costs for organizations. She highlights how group coaching can build psychological safety, improve communication, and develop employees' skills more cost-effectively than one-on-one coaching.Measuring impact and ROIFrancie shares case studies demonstrating the significant financial impact of reducing employee turnover, with one organization saving $32 million per year by lowering turnover from 24% to 4% through group coaching. She emphasizes the importance of measuring key metrics to demonstrate the value of coaching investments.Integrating AI and chatbotsGraham proposes integrating AI chatbots and language models to enhance the coaching experience, such as by providing personalized support and analysis. Francie is intrigued by the potential, noting the need to balance AI and human interaction for optimal results.Wrap-up and next stepsFrancie and the hosts discuss Francie's goals for growing TeraWatt, including her focus on building relationships and helping clients achieve "aha" moments. They agree to stay in touch and explore potential collaboration opportunities.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
This episode was recorded live on stage at the 2025 Old Salt Festival in Helmville, Montana, where I had the honor of sitting down with two of the people at the center of this ambitious experiment in food, land, and community: Cole Mannix who is the President and co-founder of the Old Salt Co-op and Andrew Anderson who is the manager of the J Bar L Ranch. If you've been following Old Salt, you know it's much more than a beef company. It's a bold attempt to rethink how ranching families, local communities, restaurants, and consumers can work together to create a food system that's resilient, regenerative, and deeply rooted in place. What strikes me most about Cole, Andrew, and the Old Salt team is just how hard they are working to make this vision a reality. They're juggling ranching, processing, restaurants, and festivals—businesses that are notoriously difficult on their own—and somehow doing it all with an open spirit of generosity, collaboration, and humility. In this conversation, we dig into the early days of Old Salt, the failures and lessons that shaped it, and the risks of scaling up in an industry designed to squeeze out small producers. We talk about why they chose to take the harder road of building restaurants and hosting a one-of-a-kind festival, how they measure success beyond the spreadsheet, and why they believe community is as important a product as the beef itself. Even if you don't work in food or ranching, the lessons here resonate for anyone trying to build a purpose-driven business. We cover everything from balancing mission and margins, to leading with vulnerability, to learning how to grow without losing sight of your values. Cole and Andrew are quick to admit they don't have it all figured out, but their candor, persistence, and vision make this a conversation I know you'll find as inspiring as I did. Enjoy! --- Old Salt Co-op Old Salt Festival Old Salt team Full episode notes and links: https://mountainandprairie.com/cole-andrew/ --- TOPICS DISCUSSED: 0:00 - Intro, spirit of generosity 3:38 - Starting at the beginning of Old Salt with Cole 6:51 - Getting to know Andrew with J Bar L 10:18 - Ranching families coming together 14:51 - Lessons learned 19:29 - Getting to the festival, controversies 24:37 - Measuring success 29:20 - Realities of meat processing 34:47 - Restaurant business 38:49 - What we need to know (empower producers!) 42:11 - Start of audience Q&A, snack sticks 44:14 - Q: How did you forge this path? 47:26 - Q: If not the festival, what would the community touch points be? 49:42 - Q: Succession planning 54:41 - Wrapping up and thank yous --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts
Get your free Nutrition 101 for Body Composition Guide to learn the fundamentals of energy balance, macros, and meal timing for building muscle and losing fat: witsandweights.com/freeGet Chef's Foundry P600 Ceramic Cookware - 50% off at witsandweights.com/chefsfoundry--Stop letting inaccurate metabolism estimates sabotage your nutrition goals. The fitness industry has convinced us that estimating metabolism requires expensive tests, fancy gadgets, or complex formulas, but there's one method that cuts through the noise using evidence, engineering, and efficiency.Your fitness tracker says you burned 3,200 calories, online calculators recommend 2,400 for maintenance, and your metabolic test shows 1,850 RMR. They're all probably wrong.Discover the one method gives you your actual daily calorie burn with scientific precision so you can run your next fat loss or muscle building phase confidently and with success.Main Takeaways:Your metabolism has 4 components that fluctuate constantlyOnline calculators can be off by 300-600 calories per personFitness trackers have 27-93% error rates for energy expenditureThe only accurate method is to track calorie intake + trend weight over 3-4 weeks to reverse-engineer your actual TDEEThis approach is self-correcting, personalized, adaptive, and works even with imperfect food loggingEpisode Resources:Try MacroFactor for free with code WITSANDWEIGHTS - the app that automates metabolism tracking using the method discussedGet Chef's Foundry P600 Ceramic Cookware - 50% off at witsandweights.com/chefsfoundryRelated Episode:4 Ways to Increase Your Metabolism by 500 to 1000 Calories per DayTimestamps:0:01 - Why most metabolism estimates are completely wrong 6:30 - Online calculators 9:10 - Fitness trackers and wearables 10:43 - RMR testing 12:29 - Measuring inputs/outputs vs. mechanisms/effects 15:10 - How to calculate your real TDEE 23:38 - My favorite app that does this for you 26:08 - Imperfect food logging, water weight, and metabolic issues 30:40 - Why you should start tracking TODAY 31:48 - Becoming the scientist of your own physiologySupport the show
Kings and Queens are undoubtedly one of the most fundamental aspects of British history. A question we often ponder is who was the best and who was the worst, but what if we approached it differently and asked which monarchs are grossly overrated and which for various reasons are repeatedly underrated? Well to discuss this question precisely, I am thrilled to welcome Dr Tim Hames onto the podcast to discuss his book, Measuring Monarchy, The Most Overrated and Underrated British Kings and Queens. Was King Stephen really all that bad? Why should we not throw so much love Richard I's way and was Gloriana, Queen Elizabeth I herself, all that she's cracked up to be?
Too often, Lean consultants and improvement practitioners have the skills and tools to create massive transformation but struggle to communicate their value in a way that resonates with executives and decision-makers. In this bonus episode, I sit down with Katie Anderson, internationally recognized leadership and Lean consultant, to talk about why positioning and language matter just as much as technical expertise. Together, we unpack the challenges practitioners face when they rely on jargon and how reframing your message in terms of outcomes, people, and business value opens doors to greater influence. What You'll Learn in This Episode Why Lean practitioners often undersell their impact by focusing on tools instead of transformation How to drop jargon and speak in language executives immediately understand The power of positioning yourself as a strategic partner, not just a process expert Why “respect for people” is not just a Lean principle but a compelling value proposition Practical tips to reframe your message so it connects to both business results and human impact Why This Conversation Matters If you have ever felt frustrated that leaders do not understand what you do, this episode is for you. Katie and I dig into the real reason. It is not that your work lacks value. It is that the way you describe it may not bridge the gap between process improvement and business outcomes. This conversation will help you reimagine how you talk about your expertise so that you are seen not as a support function but as an indispensable partner in driving organizational success. Where To Dive In (00:10) Empowering Lean Consultants Through Positioning(11:59) Developing Lean Culture for Employee Engagement(16:48) Framing Value Transformation for Lean Implementation(22:58) Aligning Consultants for Organizational Transformation(32:57) Creating a Unified Vision for Change(44:29) Articulating Value and Impact in Lean(50:03) Measuring and Communicating Lean Value Next Steps If this conversation with Katie Anderson resonated with you and you're ready to level up your own positioning and influence as a consultant, I've created a free resource just for you. This FREE audio training and workbook, From Playing Small to Playing True, has proven strategies to get you the clarity & confidence you need to go after the consulting or coaching clients, impact & income you're ready for. When you know the value of what you do and convey it with clarity, building a highly profitable, purpose-driven consulting or coaching business isn't just possible, but inevitable! (even in challenging economic times). Sign up here. Check out my other episode where Katie and I dive into the ROI of her positioning and messaging transformation. AND you can see the full case study on Katie's brand positioning transformation here. If you're ready to stop hiding behind jargon and start positioning your expertise in a way that leaders truly understand, let's talk. Book a free discovery call with me and we'll explore how you can elevate your message, expand your influence, and create the impact you're meant to have. Book your Discovery Call and learn more about my services here. If you enjoyed this episode, you might also like: The ROI of Elevating Your Strategic Positioning & Messaging with Katie Anderson (Ep126) How to Use Your Love for Learning to Take Bigger Risks with Katie Anderson (Ep35) Why Lean Is the Best Way to True Employee Engagement with Tom West and Mark Ryan (Ep125) What If We Got Employee Engagement All Wrong with Beverly Crowell (Ep124) Peter Block on Flawless Consulting, Relationship Power & the Common Good (Ep123) About the guest: Katie Anderson is an internationally recognized leadership consultant, professional speaker, and learning enthusiast, who inspires and equips purpose-driven leaders create organizational learning cultures that foster innovation, engagement, and continuous improvement. A skilled change agent, Katie has empowered tens of thousands of global leaders across diverse industries to transform their cultures and accelerate individual and organizational impact. Katie is the author of the bestselling book Learning to Lead, Leading to Learn, which has received multiple international awards, including the Shingo Publication Award, and has been translated into over eight languages. Katie is also the host of the transformational leadership podcast Chain of Learning®. Katie holds a BA with honors from Stanford University and was a Fulbright Scholar in Australia, where she received her Master's degree in public health policy. A global citizen who has lived in seven countries, Katie regularly hosts an immersive Japan Leadership Experience for global leaders looking to deepen their knowledge of people-centered leadership and operational excellence. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Ready to turn your expertise into a business that makes both impact and income? Work with me: https://www.betsyjordyn.com/services
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today's episode, host Sara Payne is joined by Melissa Prusher, an accomplished B2B healthcare marketing leader with 25 years of experience in professional services and a deep focus on healthcare IT. Together, they unpack one of the most underappreciated drivers of brand credibility, customer loyalty, and market momentum in B2B healthcare: human capital. Sara and Melissa dive into how the people behind the brand—employees, leaders, customer-facing teams—impact brand perception, trust, and community advocacy. They explore practical strategies for aligning internal culture, marketing, sales, and delivery teams to ensure the experiences promised during the sales process are lived out through implementation. They also discuss actionable ways marketing leaders can activate both partners and employees to serve as authentic brand advocates—without losing the polish or control that can worry corporate stakeholders. The conversation spans the unique challenges and opportunities of B2B healthcare marketing, from navigating complex decision-making cycles with clinicians, IT, and procurement leaders, to building trust among evidence-driven buyers by showcasing real-world outcomes and partnerships. Real-life examples from Melissa's career, plus a fun quick-fire round about admired brands, marketing myths, and timeless leadership advice, round out a rich episode packed with both strategic insights and practical tips. Key Takeaways: People Are the Greatest Brand Asset: Melissa emphasizes that in B2B healthcare, buyers don't just evaluate products and platforms—they evaluate the people behind them. Employees, partners, and advocates are a company's most valuable assets. Their actions, professionalism, and alignment across the buyer journey directly shape trust, credibility, and differentiation in a crowded market. Marketing's Role in Ensuring Alignment and Continuity: As organizations grow and service offerings expand, maintaining alignment between marketing, sales, and delivery becomes more complex—but also more crucial. Marketing must act as both gatekeeper and advocate, ensuring consistent messaging, customer experience, and values are reflected at every touchpoint, from pre-sale promises to post-sale execution and storytelling. Building Brand Credibility with Evidence and Advocacy: Healthcare buyers—especially clinicians and IT leaders—rely on evidence and peer validation over flashy claims. Brands must back up their promises with concrete examples and case studies that demonstrate outcomes. Melissa highlights the importance of forming a “community of advocacy”—actively partnering with customers and industry voices to tell authentic shared stories via media, webinars, bylines, and conferences. Activating Employee Advocacy at Scale: Brands can no longer rely solely on executive spokespeople or polished corporate channels. Melissa recommends empowering employees to share brand stories, successes, and experiences on social media and professional platforms to extend reach and build trust through relatable, authentic voices. She outlines practical frameworks for doing this—establishing guidelines, structured programs, and easy-to-share content, plus embracing both formal and informal advocacy to harness the “power of your network's network.” Measuring the Soft Power of Trust and Community: Though brand trust and advocacy don't always translate neatly into immediate business metrics, they drive critical outcomes—like improved recruitment, greater media interest, and increased customer loyalty. Melissa suggests looking at utilization rates, talent pipeline improvements, engagement growth, and anecdotal feedback alongside hard KPIs. Over time, these “soft” investments in people and stories deliver tangible business results, fueling the virtuous circle of brand advocacy and...
Struggling to find—and keep—the right people in your construction business? You're not alone. In today's episode of Construction Genius, Eric sits down with Mike, creator of the XP3 Talent System, to unpack a proven, end-to-end process for hiring, onboarding, and retaining top talent in one of the most competitive industries on the planet. You'll discover: Why most “business problems” are really people problems—and how to solve them at the root. The fatal flaw in relying on gut instinct to hire construction talent. How to define success in a role so you can hire with precision instead of vague job descriptions. A structured hiring process that filters out bad fits—even if they try to fake it with AI. Onboarding strategies that transform B-players into rock stars and boost 90-day retention to 95%. The three non-negotiable objectives every onboarding program must hit. How to build a culture that inspires discretionary effort—the extra 40–60% of capability most employees never give. A real-world case study: cutting turnover from 80% to 23% in six months while breaking $100M in revenue. Whether you're a construction company owner, project executive, or HR leader, this episode will show you how to create a talent pipeline that keeps your crews staffed with the right people for the long haul—without constant hiring headaches. HIGHLIGHTS [02:09] Challenges in hiring and retaining talent. [03:35] Loyalty and avoidance of having difficult conversations. [05:49] The importance of objective job descriptions. [10:06] Requirements of a successful onboarding process. [12:55] A clear mission, inspiring vision, and shared core values. [15:10] Measuring and understanding the true cost of turnover. [21:22] The mistake of hiring one-sided. RESOURCES Connect with Mike Matalone LinkedIn - linkedin.com/in/mike-matalone-6029b87/ Website - xp3talent.com/ Hire • Train • Retain 2nd Edition: The art―and science―of building high-performing teams that drive organizational success by Michael Matalone amazon.com/Hire-Train-Retain-science_of-high-performing/dp/B0F8Z4KQ84/ 90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose. Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships. Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time. Resources to Help You Win in Construction
I'm excited to welcome Ben Williamson to the Lead With Heart Podcast. Ben is the Director of Recruitment at Ambitious Impact, a dynamic organization, reshaping how we identify and support the next generation of nonprofit leaders. He works with their Charity Entrepreneurship program, an incubator for nonprofits, where he helps people move from good intentions to real-world impact. Ben brings a refreshingly honest and insightful perspective to the table from hard-earned lessons of starting and shutting down a charity that wasn't delivering results, to focusing on what really matters to create impact, to spotting the unexpected qualities that make founders thrive.In this episode:[02:45] How Ben found his own way to create social impact[05:12] Why Ben is focusing on international development[07:12] Ben's journey to building a nonprofit in West Africa[10:46] Navigating the vast cultural differences around family planning[16:03] Ben's brave decision to shut down his nonprofit[21:06] What founders must keep in mind when starting a nonprofit[24:40] Measuring what really matters in delivering real change[33:17] The traits behind excellent nonprofit founders[36:53] Advice for aspiring nonprofit founders to take the first stepRESOURCESLearn more about Charity Entrepreneurship, the incubator for nonprofitsSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox's easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org The EmC Masterclass by Dr. Lola Gershfeld will help you enhance your communication skills to raise more revenue for your mission. This groundbreaking Emotional Connection process has been integrated into top universities' curriculum and recognized by international organizations. Use code LEADWITHHEART to enjoy a -10%.CONNECT WITH HALEYHaley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comProduced by Ideablossoms
The Real Football Cast returns for another weekly appearance and this week, Dan is joined by Stuart in a bid to make sense of the Premier League's opening weekend. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What if I told you there was one metric that could truly move your business forward—and most business owners aren't even paying attention to it? That's what we're diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who's spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving. Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you're serious about building a visible, respected brand, this metric can't be ignored. We talked about why it matters more than ever in the era of AI search, and what you can start doing right now—even if you don't have access to fancy tools or a big team. Key Points: Share of Brand Voice is about visibility in your space: how often your brand is mentioned, cited, or seen versus your competitors. It's not easily measured in one place—you'll need to combine analytics, branded search volume, and SEO tools for a clearer picture. Tools like SparkToro and Search Atlas can help if you're ready to go deeper. Don't overlook your Google Search Console and branded keyword searches—they're a great place to start. AI Search is Changing the Game AI doesn't just answer one query. It generates dozens of variations before delivering results. To show up in AI overviews, your content should answer multiple versions of the same core question. Visibility in AI results depends on pattern recognition—the more your brand appears across the web, the more likely it is to be included in AI-generated answers. Actionable Takeaways for Women Business Owners: Start by tracking branded searches in Google Search Console. If no one is looking for you by name, it's time to build awareness. Answer variations of your most-asked questions across your blog, website, and social platforms. Repetition is your friend. Get featured elsewhere. Guest blogs, podcast interviews, and external mentions help create brand signals AI can detect. Create short-form video content. Every video gets transcribed and indexed—boosting both search and AI visibility. Don't just post—get credited. Whether you're guesting on a podcast or writing for another site, make sure your name and brand are clearly attached. Jake Tlapek Jake, often called the Wizard of Marketing has spent the last decade turning struggling brands into high-growth businesses using no-fluff strategy, battle-tested SEO, and a heavy dose of creative problem-solving. From WordPress to PPC, content to conversion, he break down the complex so business owners can actually win online.
Jim Penman, founder of Jim's Group, joins the Whatever It Takes podcast for a candid conversation on growing from a one-man lawn mowing operation to over 5,500 franchisees. Jim shares lessons on selling without selling, screening franchisees for success, and why ethics are non-negotiable in business. The discussion also dives into networking, AI's role in franchising, and Jim's unfiltered views on Australia's housing crisis and why he's considering a run for Victorian State Parliament.Timestamps:0:00 – Jim considers running for Victorian upper house over housing crisis0:18 – Introduction to Jim Penman and Jim's Group1:39 – From PhD student to full-time lawn mowing3:52 – Facing competition from VIP and launching Jim's Mowing franchise5:26 – Growth from 1 to 5,500 franchisees6:31 – Expanding into other service divisions7:52 – Early fears about brand transfer and the birth of Jim's Cleaning8:59 – Selling by focusing on the other person's needs13:05 – Why saying “no” can grow your business17:02 – Screening franchisees for suitability20:19 – Red flags and deal-breakers when onboarding21:43 – How screening actually fuels growth23:40 – Granting vs selling a franchise24:09 – Jim's Group training program and onboarding process25:50 – Measuring and improving training impact27:50 – Networking's role in franchise success29:47 – New and emerging divisions within Jim's Group34:03 – Using humor and social media to humanize the brand35:18 – Embracing AI with “Digital Jim”36:40 – Potential for digital-focused divisions37:05 – Jim's candid take on government support for small business39:53 – Why franchising regulations fail franchisees42:38 – The real estate crisis: zoning, supply, and affordability46:41 – How policy drives homelessness and inequality48:09 – Town planning failures in Sydney and Melbourne50:55 – Personal impacts of housing scarcity52:25 – Final thoughts on entrepreneurship and legacy
Why This Episode Is a Must-Watch Are you looking to align your investments with your personal values and make a real difference in the world? This episode of Inspired Money looks at sustainable investing, exploring how your portfolio can do more than generate returns. You'll learn how ESG (Environmental, Social, and Governance) factors are transforming global finance, why shareholder advocacy offers leverage for long-term value, and how transparency tools can empower every investor. Whether you're an industry professional or a values-driven investor, this episode delivers actionable insights, practical resources, and forward-thinking strategies to help you invest with impact. This episode of Inspired Money is brought to you by Runnymede Capital Management, where investing is never one-size-fits-all. For over 30 years, we've worked closely with clients like you to understand your goals, objectives, and values. Then we create a customized portfolio designed to align with what matters most to you — whether that's pursuing growth, protecting your wealth, or investing in a way that reflects your principles. If you're ready for a personal, thoughtful approach to managing your money, visit https://www.runnymede.com. Meet the Expert Panelists Andrew Behar is CEO of As You Sow, the nation's leading nonprofit advancing values-aligned investing through shareholder advocacy on climate, social justice, and corporate accountability. A former entrepreneur and inventor with five patents, he is also the author of The Shareholders Action Guide and a recognized Purposeful-50 changemaker. https://www.asyousow.org Marilyn Waite is Managing Director of the Climate Finance Fund, leading efforts to accelerate the transition to a climate-friendly economy by aligning capital with low-carbon solutions. With experience spanning four continents in clean energy, climate finance, and sustainable investment, she is the author of Sustainability at Work and a widely published voice on climate and economic policy. https://marilynwaite.com Jennifer Coombs is Head of Content & Development at US SIF: The Sustainable Investment Forum, and creator of the Chartered SRI Counselor (CSRIC) designation, the first U.S. professional credential in sustainable investing. A two-time TEDx speaker and recognized 40 Under 40 honoree, she is a leading educator, writer, and advocate for integrating ESG principles into finance. https://www.ussif.org Ioannis Ioannou is an Associate Professor of Strategy and Entrepreneurship at London Business School and a globally recognized expert on corporate sustainability and responsibility. His award-winning research examines how businesses integrate environmental and social issues into strategy, influencing investors, corporate decision-making, and long-term performance. https://www.ioannou.us Key Highlights: Sustainable Investing Takes Many Forms Andrew Behar breaks down the ecosystem of sustainable investing—from exclusionary screens like avoiding fossil fuels to impact investing that targets measurable social outcomes. With data-driven advocacy and shareholder engagement, investors can leverage their portfolios for real change. As Andrew puts it, “Your money...really defines the future.” Global Momentum and Regional Nuance Marilyn Waite underscores that sustainable investing has gone mainstream across the globe, now representing over one-third of global assets under management. She emphasizes the leadership of the Global South in setting new standards, showing that sustainable finance is both a fiduciary and a competitive imperative. “There's no stopping this because it just makes good sense, it makes fiduciary sense, and it makes return sense,” Marilyn notes. Measuring and Managing Impact in a Noisy Data WorldJennifer Coombs highlights the evolution and pitfalls of ESG data, explaining how investors can move past simple ratings to uncover genuine impact. Transparent frameworks and practical tools—like As You Sow's InvestYourValues platform—empower investors to know exactly what they own and avoid greenwashing. Corporate Accountability and the Power of NarrativeIoannis Ioannou shares how ESG outperformance research is nuanced—successful sustainable companies embed responsibility in strategy, not just reporting. He calls for a “positive narrative” that unites all stakeholders: “Transparency is necessary but not sufficient. We need to align corporate action with a system that works within its limits—and tell a compelling, evidence-based story.” Call-to-Action Let's inspire you with one action item to move the needle this week: take a moment to review your own portfolio or investment choices and ask yourself, "How well do they align with your personal values?" Even small shifts can make a big impact over time. If you haven't explored sustainable investing before, start by researching one company or fund that prioritizes environmental or social responsibility. Find the Inspired Money channel on YouTube or listen to Inspired Money in your favorite podcast player. Andy Wang, Host/Producer of Inspired Money
Keeping tabs on your blood pressure is important to ensuring your body is functioning as it should, but you don't need a dozen doctors' visits each month to do it right. In this episode, we're sharing three tips for monitoring your blood pressure accurately from the comfort of home. To support more content like this, become an AARP member at aarp.org. And don't forget to subscribe for more tips and tricks to help make your life a little easier — and happier!
Geanne Weaver-Hepler (Director of EX, Charlie Health), Allison Vendt (VP, People Ops & Head of EX at Dropbox), Nick Freeman (Co-CEO, Marco), and Brian Elliott (CEO, Work Forward) joined us to talk about what's broken with employee connection—and how to fix it. We explored practical frameworks for offsites, hybrid team building, and creating meaningful connection moments across distributed workforces.---- Sponsor Links:
Dr. Nathan Bryan is a biochemist and internationally recognized expert on nitric oxide research and its role in human health. His groundbreaking work has advanced the understanding of how nitric oxide influences cardiovascular function, metabolism, and overall wellness. Dr. Bryan has authored numerous scientific publications and books, translating complex biochemical science into practical strategies for improving health and performance. As a sought-after speaker and educator, he continues to lead innovation in nitric oxide–based therapies and nutritional interventions.In our conversation we discuss:(00:00) – Definition and role of nitric oxide(01:13) – Lack of public awareness(03:35) – Consequences of low nitric oxide(06:08) – Link to chronic diseases(09:16) – Measuring nitric oxide levels(14:23) – Decline in younger adults(16:52) – Habits and foods that reduce levels(19:24) – History and effects of fluoride(22:58) – Global fluoride reduction examples(25:33) – Water filtration for fluoride removal(27:02) – Safety of alcohol-free mouthwash(30:48) – Alternatives to antiseptic hand products(33:16) – Toothpaste and deodorant use(35:41) – Ways to increase nitric oxide(37:19) – Sunlight exposure on different body areas(40:42) – Causes of sunburn susceptibility(42:46) – Nitrate-rich foods(45:57) – Organic produce and nitrate content(49:52) – Impact of feed quality on animal nutrition(55:52) – Breathing habits and nitric oxide(59:36) – Actionable steps for nitric oxide optimizationLearn more about Dr. Nathan:Website & products: https://n101.com/Book: https://www.amazon.com/Secret-Nitric-Oxide-Bringing-Science/dp/B0DV3VZ4QHYouTube: https://www.youtube.com/@DrNathanSBryanNitricOxideInstagram: @DrNathanSBryanNitricOxideWatch full episodes on: https://www.youtube.com/@seankimConnect on IG: https://instagram.com/heyseankim
Measuring everything? You're moving nothing.
Sunday Morning, June 29, 2025, Series: Christian Privilege, Ephesians 4:7-16, Pastor Carlos Navarrete
Taking wins and losses off the table, how would 49ers fans define a successful season?
"We've got something for everyone today" when it comes to news around the markets, says Kevin Hincks. He talks about the evolving inflation picture with retail sales showing an uptick in activity. On the geopolitical front, President Trump and Vladimir Putin will hold a long-awaited meeting in Alaska to discuss the future of Ukraine. Kevin later notes Chicago and New York consumer data and what it means for both cities' growth outlook.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
What's the real value of a home and who gets to decide? Joining us this episode are Bill Whitaker and Hamp Thomas for a deep dive into the surprisingly complex world of square footage, floor plans, and property valuation. From legal liabilities to LiDAR tech, this episode pulls back the curtain on how real estate professionals can either protect or endanger their clients. Key takeaways to listen for Why agents (not tax records) are responsible for square footage accuracy How LiDAR technology is changing the way homes are measured What “ANSI standards” mean for buyers, sellers, and appraisers The legal and financial risks of skipping professional floor plans Why a national vocabulary for home size reporting is urgently needed Resources mentioned in this episode RPR CubiCasa American National Standards Institute Matterport NCREC Bulletins National Association of REALTORS® Realtor.com About Bill Whitaker and Hamp Thomas Bill Whitaker is the founder of RAWtape Real Estate Measuring and Photography, LLC and RAWtape Real Estate Coaching and Training. A licensed Realtor in the Carolinas since 2003 and Broker-in-Charge of Whitaker and Associates Real Estate, he brings over 20 years of experience in real estate and financial services. A U.S. Air Force veteran and USC-Upstate graduate, Bill also holds a Home Measurement Specialist certification and offers free notary services to REALTORS®, veterans, teachers, and first responders. Hamp Thomas is a seasoned real estate appraiser, educator, and author based in Whispering Pines, North Carolina. With decades of experience in both real estate and appraisal, he is best known for his expertise in home measurement and his advocacy for standardized square footage practices. Hamp is the creator of the Home Measurement Specialist program and a longtime instructor on ANSI standards, helping agents and appraisers nationwide improve accuracy, protect consumers, and elevate industry professionalism. Connect with Bill and Hamp Website: RAWtape Real Estate Measuring and Photography | Appraiser eLearning Email: RAWtapeRPM@gmail.com | pinehurstappraiser@gmail.com Contact Number: 803.412.8209 | (910) 603-2690 Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency's impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in freight tech and B2B marketing, Jennie has held leadership roles at Trimble Transportation, Banyan Technology, and Transportation Insight, and has taught marketing at The University of Akron. She also co-founded FR8MVMT, a platform for innovation in trucking, and hosts the FR8 Marketing Gurus podcast. Jennie is known for aligning marketing with business strategy to drive scalable growth through demand generation, content, and sales enablement. She holds a master's degree in communication from Cleveland State University. About Virago Marketing Virago Marketing is a full-funnel marketing agency specializing in the transportation and logistics industry. We help companies align sales and marketing to drive measurable revenue growth—whether through strategic campaigns, content that converts, or complete marketing department support. Our team combines deep industry knowledge with modern marketing execution to deliver demand generation, brand awareness, and pipeline acceleration. From startups to enterprise providers, our clients rely on us to cut through the noise, clarify their message, and connect with the right audience at the right time. With flexible engagement models—from project-based work to full fractional CMO support—Virago is the partner logistics companies trust to turn marketing into a growth engine. Key Takeaways: The Dark Funnel Demystified: Unlocking Hidden Sales In “The Dark Funnel Demystified: Unlocking Hidden Sales”, Joe Lynch and Jennie Malafarina, the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. The "Dark Funnel" is a Reality, Not a Myth: The episode will explain what the dark funnel is—the invisible customer journey that happens before a lead officially enters the sales process. Listeners will learn how potential buyers are influenced by content, social media, and word-of-mouth without ever directly interacting with a company, and why it's crucial to understand this hidden process. Aligning Marketing with Business Strategy is Non-Negotiable: Jennie Malafarina, with her extensive experience at Virago Marketing, emphasizes that marketing isn't just about generating leads. It's a revenue-driving engine that must be directly tied to a company's overarching business and growth goals, turning it into a strategic partner rather than a cost center. Content is the Currency of the Dark Funnel: The podcast will highlight how high-quality, valuable content—from blog posts and whitepapers to podcasts and social media discussions—serves as the primary way to influence buyers in the dark funnel. Jennie will share insights on creating content that answers customer questions and builds trust long before they are ready to buy. Sales and Marketing Alignment is Key to Unlocking Hidden Sales: A central theme will be the necessity of a seamless partnership between sales and marketing teams. The episode will cover how Virago Marketing helps companies create a unified strategy where marketing generates qualified conversations and sales is equipped with the right tools and information to close deals, ensuring no opportunities from the dark funnel are lost. Industry Expertise is a Competitive Advantage: Drawing on her background in transportation and logistics, Jennie will explain why deep industry knowledge is essential for effective marketing. Virago Marketing's success lies in its ability to speak the language of its clients and their customers, allowing them to create messaging that truly resonates and cuts through the noise. Demand Generation > Lead Generation: The episode will likely differentiate between old-school lead generation and modern demand generation. Jennie will discuss how focusing on building market-wide awareness and interest (demand generation) is a more sustainable and effective long-term strategy for filling the sales pipeline, especially when considering the dark funnel. Measuring the Unmeasurable: Tracking Dark Funnel Impact: The podcast will provide practical advice on how to measure the impact of marketing efforts that don't result in immediate, trackable leads. Listeners will learn about alternative metrics and signals that indicate success in the dark funnel, such as brand mentions, website traffic trends, and engagement with un-gated content, proving the ROI of these "unseen" activities. Learn More About The Dark Funnel Demystified: Unlocking Hidden Sales Jennie Malafarina | Linkedin Virago Marketing Virago Marketing | Linkedin FR8MVMT | Linkedin FR8MVMT FR8 Marketing Gurus Podcast The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
On episode 425 of Animal Spirits, Michael Batnick and Ben Carlson discuss 1990s nostalgia, the growing importance of the stock market on the economy, the Nifty Fifty vs. the Mag 7, buying Nike as a falling knife, the K-shaped economy, flying private, Tom Lee likes ETH, the 50/30/20 rule and more. This episode is sponsored by Pacer ETFs and Fabric by Gerber Life Learn more about COWG at http://paceretfs.com/ Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at: https://meetfabric.com/SPIRITS Sign up for The Compound newsletter and never miss out: thecompoundnews.com/subscribe Find complete show notes on our blogs: Ben Carlson's A Wealth of Common Sense Michael Batnick's The Irrelevant Investor Feel free to shoot us an email at animalspirits@thecompoundnews.com with any feedback, questions, recommendations, or ideas for future topics of conversation. Investing involves the risk of loss. This podcast is for informational purposes only and should not be or regarded as personalized investment advice or relied upon for investment decisions. Michael Batnick and Ben Carlson are employees of Ritholtz Wealth Management and may maintain positions in the securities discussed in this video. All opinions expressed by them are solely their own opinion and do not reflect the opinion of Ritholtz Wealth Management. The Compound Media, Incorporated, an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. For additional advertisement disclaimers see here https://ritholtzwealth.com/advertising-disclaimers. Investments in securities involve the risk of loss. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. The information provided on this website (including any information that may be accessed through this website) is not directed at any investor or category of investors and is provided solely as general information. Obviously nothing on this channel should be considered as personalized financial advice or a solicitation to buy or sell any securities. See our disclosures here: https://ritholtzwealth.com/podcast-youtube-disclosures/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We're used to measuring the success of our businesses, but what about our families? In this episode, we explore several business principles that can be applied to your household. We discuss defining roles, building a healthy family culture, and analyzing your family's strengths, weaknesses, opportunities, and threats. Shop our sponsors and save:Ancestral Supplements—the cleanest protein powder on the marketUse code: HOMEGROWN at checkout for 15% offHaselmayer Goods—freshly roasted coffee and organic tea to your doorUse code: HOMEGROWN at checkout for 10% offFind Homegrown on Instagram HERE.Find Liz Haselmayer on Instagram HERE.Find Joey Haselmayer on Instagram HERE.Shop real food meal plans and children's curriculum HERE.Get exclusive podcast episodes HERE.Shop natural home goods on Haselmayer Goods HERE.
When it comes to finding a storage deal, there are two types of people: those who chase everything, and those who know exactly what they're after. The problem? Most people fall into the first category: burning time, energy, and resources on deals that never really fit their goals. In this episode of Storage Wins Podcast, Alex Pardo shares the simple but powerful checklist he uses to get crystal-clear on exactly which storage deals are worth pursuing. This framework takes the guesswork out of the search process so you can focus only on the opportunities that align with your market, resources, and goals. You'll Learn How To: Get absolute clarity on the type of facilities you want to target Choose locations that truly fit your market strategy Evaluate your situation, goals, and what you are trying to accomplish in storage Break free from the limiting belief that price should drive your decision Analyze deals based on the gap between in-place and potential revenue What You'll Learn in This Episode: (01:28) The checklist that completely changed the game for Alex in self-storage (02:02) Storage deal avatar to evaluate deals (03:15) Why you should reach out to mom-and-pop owners (04:21) Defining your primary, secondary, and tertiary markets (05:36) Types of markets you should avoid (08:42) The ideal market: high demand with low supply (10:20) TrackedIQ - A tool to calculate the supply and demand in an area (12:52) The only way for you to fail is if you quit (14:40) Evaluating your situation and goals before you buy (16:10) Understanding CapEx in storage (17:10) The ability of a storage market to expand (21:29) Why filtering based on price is a mistake (22:36) What “value add” really means (24:16) Measuring the gap between in-place and potential revenue (27:38) The power of having clarity and a document in buying a deal (29:19) [Bonus] Markets to avoid: high crime, declining populations, overbuilt areas Who This Episode is For: Entrepreneurs who are struggling to pick the right market for their storage business W-2 employees who are ready to replace their income with cash flow Real estate investors who are burnt out from chasing bad deals Anyone starting in self-storage who needs a clear starting point Why You Should Listen: If you've been spinning your wheels chasing every storage deal that pops up or worse, letting “analysis paralysis” keep you stuck, this episode will change the way you search forever. Alex Pardo hands you a clear, proven checklist to pinpoint exactly which facilities fit your goals, market, and resources. No more guessing. No more chasing deals that drain your time and energy. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Aex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/
Did you know that the best diets for your gut healing depend on your gut type? After years of helping clients through various gut treatments, I've found that the best foods need to be tailored specifically to SIBO, candida or histamine intolerant-prone microbiomes. In this episode, I'll identify your gut type and give you the top diet plan to help you heal. ✅Start healing with us! Learn more about our virtual clinic: https://drruscio.com/virtual-clinic/
In this episode, Peter Singer explains why ethics and joy belong together. He offers a moral wake-up call as he shares his now-famous “drowning child” thought experiment: if we saw a child drowning right in front of us, we'd act without hesitation. So why do we so often fail to act when suffering is farther away?Peter challenges the idea that ethics is about rigid rules or self-denial. Instead, he argues that living ethically is a path to a more joyful and meaningful life. This conversation explores how generosity, purpose, and even activities done purely for pleasure—like surfing—can all be part of a good life.Feeling overwhelmed, even by the good things in your life?Check out Overwhelm is Optional — a 4-week email course that helps you feel calmer and more grounded without needing to do less. In under 10 minutes a day, you'll learn simple mindset shifts (called “Still Points”) you can use right inside the life you already have. Sign up here for only $29!Key Takeaways:[00:02:31] Ethical obligations in everyday life.[00:06:45] Helping those in extreme poverty.[00:10:46] Happiness and moral responsibility.[00:11:45] Moral progress in civilization.[00:16:12] Saving children from malaria.[00:21:02] Measuring happiness effectively.[00:25:02] Happiness and money connection.[00:27:43] Personal identity and change.[00:32:00] Spiritual path and personal satisfaction.[00:43:05] Enjoying non-competitive activities.If you enjoyed this conversation with Peter Singer, check out these other episodes:Purposeful Living: Strategies to Align Your Values and Actions with Victor StrecherHow to Create a Life Strategy for Meaningful Change with Seth GodinFor full show notes, click here!Connect with the show:Follow us on YouTube: @TheOneYouFeedPodSubscribe on Apple Podcasts or SpotifyFollow us on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.