Podcasts about measuring

PREVIEW Measuring Local Economy Amid Low Consumer Confidence Jim McTague Jim McTague visited Kitchen Kettle Village in Lancaster County, observing lots of tourists and entrepreneurs with business seemingly going well. This local economic activity, where people appeared hungry and eager to spend money, contrasts with national reports stating that the consumer confidence number is at an all-time low.

Michael Greenstone knows it's corny, but he wants to make the world a better place — by tracking the impact of air quality, developing pollution markets in India, and … starting a podcast, which Steve says proves he's over the hill. SOURCES:Michael Greenstone, professor of economics at the University of Chicago. RESOURCES:"New evidence on the impact of sustained exposure to air pollution on life expectancy from China's Huai River Policy," by Avraham Ebenstein, Maoyong Fan, Michael Greenstone, Guojun He, and Maigeng Zhou (Proceedings of the National Academy of Sciences, 2017)."Evidence on the impact of sustained exposure to air pollution on life expectancy from China's Huai River policy," by Yuyu Chen, Avraham Ebenstein, Michael Greenstone, and Hongbin Li (Proceedings of the National Academy of Sciences, 2013).Shocked, podcast.Air Quality Life Index (AQLI).Emissions Market Accelerator.Tropical Forest Forever Facility (TFFF). EXTRAS:"This Is Your Brain on Pollution," by Freakonomics Radio (2021)."The Simple Economics of Saving the Amazon Rainforest", by People I (Mostly) Admire (2020). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today's special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Hour 1: "All in" for Browns-Raiders + Measuring expectations full 2534 Fri, 21 Nov 2025 14:52:36 +0000 WTxyDNAetbaI5NieyZAUx3e26KWwnB4k sports The Ken Carman Show with Anthony Lima sports Hour 1: "All in" for Browns-Raiders + Measuring expectations The only place to talk about the Cleveland sports scene is with Ken Carman and Anthony Lima. The two guide listeners through the ups and downs of being a fan of the Browns, Cavaliers, Guardians and Ohio State Buckeyes in Northeast Ohio. They'll help you stay informed with breaking news, game coverage, and interviews with top personalities.Catch The Ken Carman Show with Anthony Lima live Monday through Friday (6 a.m. - 10 a.m ET) on 92.3 The Fan, the exclusive audio home of the Browns, or on the Audacy app. For more, follow the show on X @KenCarmanShow. 2024 © 2021 Audacy, Inc. Sports False https://player.amperwavepodcasti

Ken Carman and Anthony yield multiple opinions on how the Cleveland Browns' game in Las Vegas will go, as well as how well Shedeur Sanders will perform in his first NFL start.

About John Harrison:John Harrison is a seasoned digital marketing and client experience leader with over 20 years of experience shaping innovative brand, product, and business strategies. As president and general manager at WebMD Health Services, he leads initiatives that help organizations build cultures of well-being, improving health and happiness across millions of lives.Known for his blend of creative vision and operational discipline, John has led high-performing teams at companies such as WebMD, Webtrends, and Yesmail Interactive, delivering measurable growth and client success for Fortune 1000 organizations. His expertise spans customer experience leadership, P&L management, M&A strategy, and organizational development.Based in Portland, Oregon, John is recognized for his ability to inspire teams, navigate change with clarity, and translate complex business challenges into purposeful, people-centered solutions. He holds a B.A. in Theatre Arts from the University of Oregon, a background that fuels his strong communication and leadership style.Things You'll Learn:Holistic well-being replaces generic wellness by integrating digital tools with human services to enhance overall well-being. This approach personalizes support to each employee's goals, risks, and life context.Partnerships and interoperability are crucial because employees require a seamless experience. Disjointed handoffs create gaps that cause people to disengage.Leadership advocacy and employee champion networks turn initiatives into culture. When leaders participate in and communicate effectively, programs earn trust and adoption.Outcomes, not optics, define success. Measuring year-over-year health risk reduction and cost impact separates true results from “check the box” efforts.The next leap is AI plus people working in sync. Timely digital nudges paired with human guidance unlock personalization and reach at scale.Resources:Connect with and follow John Harrison on LinkedIn.Follow WebMD Health Services on LinkedIn and visit their website. 

"What gets measured gets managed."Everyone knows this.But here's the question most leaders never ask:Are you measuring what actually matters?I see this all the time: Leaders drowning in data. Dashboards full of metrics. Weekly reports. KPIs tracked religiously.But when I ask them, "What are you actually measuring? And why?" they can't answer clearly.They're measuring everything. Which means they're measuring nothing that matters.Here's the problem: Most leaders measure lag indicators—outcomes that already happened. Revenue. Profit. Customer churn. Employee turnover.These tell you what happened. But they don't tell you what's going to happen. Or what you can actually control.Lead indicators predict the future. They're the activities and behaviors that drive outcomes. But most leaders don't track them.In this week's newsletter (LinkedIn) and podcast, I'm diving into:Why most performance metrics are useless (lag indicators only)The difference between lead and lag indicators (and why you need both)How to measure what actually matters (based on your Mission)Why Performance is a core element of your Leader's DashboardBecause if you're measuring the wrong things, you're managing the wrong things.And that's costing you.

Colter Nuanez and Samuel Akem share rivalry game memories (1:25) and ask a collection of questions to each other, both contemporary & historic, leading up to the 124th edition of the Montana-Montana State contest, including: (5:35) - What is the biggest matchup in the 2025 game? (8:12) - Who has the advantage in the trenches? (9:55) - What do people deny the eye test? Why is Montana State ranked ahead of Montana in Sammy's poll? (13:19) Measuring talent beyond the starters and evaluating the way each team rotates, especially on defense (15:20) Who has the best win - Montana or Montana State? (18:15) What player on each side is going to have a really big game this weekend? (21:20) How have the Griz receivers been so much more productive this year than last year despite losing four seniors from last season? And how does that group match up with Montana State's confident, youthful defensive backs? (26:51) Does it matter that 22 Montana seniors are expected to play on Saturday while MSU only has nine seniors on its roster? (29:19) Why has the visiting team been avalanched in every rivalry game since 2019? (34:34) Position by position comparisons - who is better at each position group? (45:30) The best individual performances we've ever seen in the Brawl of the Wild (50:13) What's the loudest crowd pop you've ever heard in the rivalry? (51:48) What's the craziest play you've ever seen in the Brawl? (53:40) The Cats will win if? The Griz will win if? (54:43) Which head coach has more pressure on them when it comes to legacy within the rivalry? (56:34) Tommy Mellott or Keali'i Ah Yat? (1:00:24) How important is it for the Griz to win this game if they want to make a run to the national championship? (1:02:50) What would be crazier - a rivalry rematch in the playoffs in MIssoula or Bozeman? Or a rivalry game national championship in Nashville?

start set the show00:06:00 Grizzlies Gameday00:24:00 Teresa Walkermeasuring Cam Ward's progressBrowns starting Shedeur SandersJoe Burrow full participant in practiceWhat is next for Lane Kiffin?00:57:00 DRAFT: Thanksgiving Meal01:20:00 Theatre Thursday'Wicked: For Good' excitement

Author/sought-after speaker w/degrees in Applied Mathematics,Aerospace Engineering & Computer Science Paolo Gaudiano talks about hislatest release “Measuring Inclusion” offering real world case studies withsample data and step-by-step directions helping you make meaningful &sustainable improvements which discovering a new way of thinking about DEI andhow inclusion is the key to organizations that enjoy higher performance andgreater employee satisfaction! Paolo is also a former tenured professor turned entrepreneur,chief scientist of Aleria & president of ARC, and explains DEI in aneasy-to-understand concept by creating happier employees making more money,plus shares examples of how it's done! Check out the amazing Paolo Gaudiano andhis latest release on all major platforms today! #podmatch #paologaudiano#author #soughtafterspeaker #measuringinclusion #professor #DEI #inclusion #enterpreneur#chiefscientist #aleria #spreaker #iheartradio #spotify #applemusic #youtube#anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerpaologaudiano#themikewagnershowpaologaudiano 

Author/sought-after speaker w/degrees in Applied Mathematics,Aerospace Engineering & Computer Science Paolo Gaudiano talks about hislatest release “Measuring Inclusion” offering real world case studies withsample data and step-by-step directions helping you make meaningful &sustainable improvements which discovering a new way of thinking about DEI andhow inclusion is the key to organizations that enjoy higher performance andgreater employee satisfaction! Paolo is also a former tenured professor turned entrepreneur,chief scientist of Aleria & president of ARC, and explains DEI in aneasy-to-understand concept by creating happier employees making more money,plus shares examples of how it's done! Check out the amazing Paolo Gaudiano andhis latest release on all major platforms today! #podmatch #paologaudiano#author #soughtafterspeaker #measuringinclusion #professor #DEI #inclusion #enterpreneur#chiefscientist #aleria #spreaker #iheartradio #spotify #applemusic #youtube#anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerpaologaudiano#themikewagnershowpaologaudiano 

SummaryIn this conversation, Dr. Chris L. Brown and Brad Giles discuss the essential roles and responsibilities of a CEO, the importance of accountability, and the cultural aspects that influence the customer experience. They discuss the genesis of Giles' book 'Made to Thrive', the significance of aligning values with actions, and the necessity of effective succession planning. The conversation also touches on the importance of onboarding new employees and previews Giles' upcoming book 'Bigger Isn't Better', emphasizing that better is more valuable than simply bigger in business.TakeawaysEvery leader's challenge is how to make their effort count.People often don't understand the role of a CEO.The results of a great CEO go beyond immediate profits.Accountability is crucial for performance measurement.Cultural alignment is crucial to delivering a seamless customer experience.The CEO acts as an ambassador for the organization.Values must be authentic and reflect the company's identity.Measuring qualitative values in practice can be challenging.Better is better; growth should not be the only goal.Compounding is essential for sustainable business success.Chapters00:00 Introduction to Leadership and the Role of a CEO02:33 The Genesis of 'Made to Thrive' and CEO Accountability05:20 Understanding the Five Roles of a CEO07:38 The Importance of Accountability in Customer-Centric Organizations10:25 Cultural Impact on Customer Experience12:51 The Role of the CEO as an Ambassador15:36 Values in Organizations: Authenticity vs. Aspirational18:15 The Disconnect Between Values and Behaviors20:53 Succession Planning: Preparing for the Future23:29 Quick Wins for Leadership Teams26:05 The Upcoming Book: 'Bigger Isn't Better'

AI literacy is becoming essential across every organization, but most leaders are still figuring out how to measure it, teach it, and communicate its value.  In this episode of AI Answers, we dig into questions about emerging AI skills frameworks, why literacy matters for every employee, how to talk about risk and responsible AI guidelines, and what to do when teams resist training or demand proof before pilots begin. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:33 — Question #1: Have any AI literacy frameworks emerged that help assess and track employees' AI skills? 00:09:45 — Question #2: How important is it for all employees to develop basic AI literacy?  00:12:34 — Question #3: How can leaders articulate the business value of investing in AI literacy when stakeholders aren't yet convinced it matters? 00:14:27 — Question #4: What's the most effective way to help senior executives understand the risk of not having AI guidelines in place? 00:16:36 — Question #5: When companies start drafting responsible AI guidance, do you recommend formal “policies,” more flexible “guidelines,” or something in between?  00:20:00 — Question #6: Many teams love the idea of AI but resist assessments, training, or structured onboarding. How can leaders overcome that resistance? 00:23:15 — Question #7: How should organizations respond when proof is demanded before pilots have happened? 00:26:29 — Question #8: Are there organizations successfully using a single overarching KPI to measure the impact of AI?  00:28:20 — Question #9: What's your advice for getting data, governance, and access into shape so AI can actually deliver results?  00:32:48 — Question #10: How close are we to real enterprise adoption of AI Agents, and what should organizations be preparing for now? 00:38:39 — Question #11: Have you had a chance to use GPT-5.1 yet?  00:42:10 — Question #12: As generative AI reshapes search, what should marketers know about the shift from SEO to GEO?  00:45:39 — What do you think organizations should keep an eye on in the next few months?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Lauren and John Mark Vanderpool from Social Impact Solutions to answer some pressing questions we didn't have time to cover during a recent webinar. Lauren and John Mark break down what impact really means, how to measure it, and how clear impact data can deepen donor trust and grow giving. You'll also hear practical advice for using logic models, building realistic internal systems, handling confidentiality, and making sense of hundreds of stories without overwhelming your team. If you've ever felt unsure how to measure the real change your nonprofit creates or how to share that story with donors, this conversation will give you practical next steps you can use right away. Links from the episode: Learn more about Social Impact Solutions: https://www.socialimpactsolutions.com/ Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-vanderpool-socialimpactsolutions/ Connect with John Mark on LinkedIn: https://www.linkedin.com/in/john-mark-vanderpool-521485184/ Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Author/sought-after speaker w/degrees in Applied Mathematics, Aerospace Engineering & Computer Science Paolo Gaudiano talks about his latest release “Measuring Inclusion” offering real world case studies with sample data and step-by-step directions helping you make meaningful & sustainable improvements which discovering a new way of thinking about DEI and how inclusion is the key to organizations that enjoy higher performance and greater employee satisfaction! Paolo is also a former tenured professor turned entrepreneur, chief scientist of Aleria & president of ARC, and explains DEI in an easy-to-understand concept by creating happier employees making more money, plus shares examples of how it's done! Check out the amazing Paolo Gaudiano and his latest release on all major platforms today! #podmatch #paologaudiano #author #soughtafterspeaker #measuringinclusion #professor #DEI #inclusion #enterpreneur #chiefscientist #aleria #spreaker #iheartradio #spotify #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerpaologaudiano #themikewagnershowpaologaudiano  Become a supporter of this podcast: https://www.spreaker.com/podcast/the-mike-wagner-show--3140147/support.

Support the show to get full episodes, full archive, and join the Discord community. The Transmitter is an online publication that aims to deliver useful information, insights and tools to build bridges across neuroscience and advance research. Visit thetransmitter.org to explore the latest neuroscience news and perspectives, written by journalists and scientists. Read more about our partnership. Sign up for Brain Inspired email alerts to be notified every time a new Brain Inspired episode is released. To explore more neuroscience news and perspectives, visit thetransmitter.org. Henk de Regt is a professor of Philosophy of Science and the director of the Institute for Science in Society at Radboud University. Henk wrote the book on Understanding. Literally, he wrote what has become a classic in philosophy of science, Understanding Scientific Understanding. Henks' account of understanding goes roughly like this, but you can learn more in his book and other writings. To claim you understand something in science requires that you can produce a theory-based explanation of whatever you claim to understand, and it depends on you having the right scientific skills to be able to work productively with that theory - for example, making qualitative predictions about it without performing calculations. So understanding is contextual and depends on the skills of the understander. There's more nuance to it, so like I said you should read the book, but this account of understanding distinguishes it from explanation itself, and distinguishes it from other accounts of understanding, which take understanding to be either a personal subjective sense - that feeling of something clicking in your mind - or simply the addition of more facts about something. In this conversation, we revisit Henk's work on understanding, and how it touches on many other topics, like realism, the use of metaphors, how public understanding differs from expert understanding, idealization and abstraction in science, and so on. And, because Henk's kind of understanding doesn't depend on subjective awareness or things being true, he and his cohorts have begun working on whether there could be a benchmark for degrees of understanding, to possibly asses whether AI demonstrates understanding, and to use as a common benchmark for humans and machines. Google Scholar page Social: @henkderegt.bsky.social;   Book: Understanding Scientific Understanding. Related papers Towards a benchmark for scientific understanding in humans and machines Metaphors as tools for understanding in science communication among experts and to the public Two scientific perspectives on nerve signal propagation: how incompatible approaches jointly promote progress in explanatory understanding 0:00 - Intro 10:13 - Philosophy of explanation vs understanding 14:32 - Different accounts of understanding 20:29 - Henk's account of understanding 26:47 - What counts as intelligible? 34:09 - Hodgkin and Huxley alternative 37:54 - Familiarity vs understanding 44:42 - Measuring understanding 1:02:53 - Machine understanding 1:16:39 - Non-factive understanding 1:23:34 - Abstraction vs understanding 1:31:07 - Public understanding of science 1:41:35 - Reflections on the book

In this episode of Longevity by Design, host Dr. Gil Blander sits down with Dr. Albert-László Barabási, Professor at Northeastern University, to explore how networks shape health, aging, and nutrition. Barabási explains how biological and social networks influence resilience, robustness, and our ability to recover from stress or disease. He describes aging as a gradual loss of resilience, where the body becomes less able to bounce back from small disruptions.The conversation moves into the world of nutrition, where Barabási introduces the concept of “nutritional dark matter.” He argues that food contains thousands of little-known molecules, many of which play key roles in health but remain largely unmapped and unstudied. Barabási breaks down how these compounds, especially those found in plants, support cellular function far beyond the traditional nutrients listed on food labels.The episode closes with a look at ultra-processed foods and their link to disease risk. Barabási shares new research tools that can help people evaluate what they eat and make smarter choices. Throughout, he reminds listeners that strong connections, between cells, foods, and people, are at the heart of long, healthy lives.  Guest-at-a-Glance 

In this episode, host Galen Hair sits down with international business advisor Diane Helbig to explore modern leadership. Helbig challenges outdated practices, advocating for empathy, presence, and collaboration over control. Her insights offer a playbook for leaders seeking to empower teams and drive innovation. Tune in to learn actionable strategies to foster a supportive and productive business environment. Great for anyone interested in transforming their leadership approach.   Highlights Diane Helbig's background and career transition. Problems with traditional leadership structures. The global work environment shifts post-Covid. Shift from ego to empathy and control to curiosity. Challenges with an employee not meeting deadlines. The importance of having safe conversations to address disconnects. Presence over performance in leadership. Trust and its challenges in remote/hybrid teams. Power with instead of power over in collaboration. Encouraging leaders to communicate change transparently. Steps to foster psychological safety in a team. Measuring success in collaborative leadership. Diane Helbig's definition of leveling up. Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com  https://levelupclaim.com/  

Dr. Julia Sadusky, a Catholic and licensed psychologist from Colorado, joins David and TJ to unpack the Chiles vs. Salazar Supreme Court case and what's behind the debates around conversion therapy. Julia talks about how she brings together her faith and psychology, and why—as a conservative Christian—she chose to support Colorado's ban on “conversion therapy” for minors, through an amicus brief.We are grateful for the nuance and clarity Julia offers in this (often heated and stressful) conflict in the courts and in our church circles, and we invite you to take that same posture of openness and care, as you listen.★ About Our GuestDr. Julia Sadusky is a licensed clinical psychologist and the owner of a private practice in Littleton, CO. She is also an author, consultant, speaker, and adjunct professor. Dr. Sadusky has done extensive research and clinical work in sexual and gender development and specializes in trauma-informed care. She earned a bachelor's degree from Ave Maria University and a master's degree and doctorate in Clinical Psychology from Regent University. She has authored several books around human sexuality, with her most recent two-book series entitled, “Start Talking to Your Kids about Sex: A Practical Guide for Catholics” (Ave Maria Press, 2023) and “Talking with Your Teen about Sex: A Practical Guide for Catholics” (Ave Maria Press, 2024). You can find her at juliasadusky.com.—Note: This episode uses the terms “Side A,” “Side B,” and “Side X” as shorthand quite a bit. If you're new to that conversation, you might find it helpful to check out episode #3, where we talk through the four “sides”: ⁠#3 - A-B-Y-X | 4 Sides on SSA/Gay Sexuality⁠—★ Timestamps(00:00) Quick intro, Side A, Side B, Side X(02:58) Introducing Julia: Now you know a psychologist from Delaware(06:17) How (can) psychology and Christian faith go together(08:17) What is conversion therapy?(12:33) Conversion therapy success rates? Digging into Joseph Nicolosi's research(22:47) What about “reintegrative therapy”? Measuring “change in attraction”(25:59) History of changing diagnoses, reports on conversion therapy(29:21) OK, so, the current case: Chiles vs. Salazar(40:40) Is this more about conversion therapy? or religious freedom? Is therapy “speech”?(45:58) How do contemporary trans politics overlap (or hype) this case?—★ Send us feedback, questions, comments, and support || Email: communionandshalom@gmail.com | Instagram: @newkinship | Substack: @newkinship—★ Credits || Creators and Hosts: David Frank, TJ Espinoza, Tyler Parker | Audio Engineer: Carl Swenson, carlswensonmusic.com | Podcast Manager: Elena F. | Graphic Designer: Gavin Popken, gavinpopkenart.com ★ Get full access to New Kinship at newkinship.substack.com/subscribe

Send us a textSee our faces! Watch this episode on YouTube.In this episode of the Cavell Cloud Conversations, we explore how modern communication platforms have evolved into powerful hubs for both collaboration and workforce management. As these tools increasingly include employee monitoring features, new questions arise about trust, transparency, and the impact on team dynamics.We unpack how businesses are adopting these technologies, why high usage is crucial, and what happens when productivity tracking becomes part of everyday work. From activity management profiles to the growing expectation of being “visible” online, we dive into the opportunities and tensions shaping the future of workplace communication.Key topics:• The evolution of communication platforms• How monitoring influences team trust and productivity• The balance between management needs and employee comfort• Transparency and employee perspectives• Challenges of integrating workforce management toolsFeatured sound bites:• "We've paid for it, we need adoption to be high."• "Do you think that is a tension that exists?"• "Measuring and monitoring you can create tension."If you're interested in the intersection of technology adoption, work culture, and the future of digital collaboration, this episode is a must-listen.

In this episode of the Big Shot Bob Podcast, Robert Horry, aka Big Shot Bob, broadcasts live from Beijing, China! Join Rob and his co-hosts, B-Dog Brandon Harper and Rob Jenners, as they dive into Rob's experiences in China, including touring the Winter Olympics site and participating in events for China Mobile. The team also discusses NBA updates, including Draymond Green's recent controversies, the performances of various NBA teams, and the playoff prospects of the Lakers. Plus, enjoy some fun segments like College Football Picks and Where in the World is Robert Horry?   00:00 Introduction and Greetings 00:44 Rob's Experience in Beijing 03:54 NBA Events and AI in China 08:28 Draymond Green's Recent Controversies 14:39 NBA Team Performances and Player Injuries 24:38 Western Conference Highlights 35:31 Measuring the Lakers' Performance 36:31 LeBron's Impact and Lakers' Future 37:15 Debating LeBron's Ranking on the Team 39:42 Struggles of Western Conference Teams 40:29 Mavericks' Injury Woes and Trade Speculations 44:15 Pelicans' Coaching Change 46:46 Steph Curry's MVP Case 50:08 College Football Picks 56:32 Big Shot of the Week 58:25 Game: Where in the NBA World is Robert Horry?

How do we measure what truly matters in acute care — and why does it finally feel possible to do it well? In this week's episode, co-hosts Dr. Nicole Neveau and Dr. Leo Arguelles sit down with Dr. Caitlyn Crandall and Dr. Lindsey Fresenko, two contributors to the new clinical practice guideline, “A Core Set of Outcome Measures to Assess Physical Function for Adults Participating in Physical Therapist Treatment in the Hospital.” Together, they unpack how this Core Outcome Measures (COMs) Set was built, what makes each measure clinically feasible, and how the guideline is already reshaping evaluation, communication, and discharge planning across hospital-based physical therapy. Caitlyn and Lindsey share what surprised them during development, how psychometric rigor and real-world feasibility shaped the final set, and why standardized measurement doesn't replace clinical reasoning — it strengthens it. They also preview their upcoming APTA Acute Care webinar and reflect on how a shared measurement language can help clinicians advocate for staffing, demonstrate value, and elevate patient care. Whether you're an ICU therapist, med-surg clinician, educator, or student, this conversation offers a clearer, more confident path for integrating outcome measures in acute care. Today's Guests: Dr. Caitlyn Crandall, PT, DPT, CCS, RYT Email: caitlyn.crandall@unchealth.unc.edu LinkedIn: https://www.linkedin.com/in/caitlyn-crandall-dpt Instagram: @CaitlynCrandall   Dr. Lindsey Fresenko, PT, DPT, PhD Email: lindsey.fresenko@utoledo.edu Publications: • PTJ CPG: https://academic.oup.com/ptj/article/105/6/pzaf076/8140951 • CC&E Journal: https://journals.lww.com/ccejournal/fulltext/2024/12000/rehabilitation_and_social_determinants_of_health.8.aspx Guest Quotes: Caitlyn: “These outcome measures aren't meant to replace clinical decision-making — they're meant to support it.” Lindsey: “The importance of having an evidence-based core outcome measure set is now utilizing it in practice.” Caitlyn: “Parts of these outcome measures are already what we're doing. The COMs help organize and standardize it.” Rapid Responses: What's the dumbest way you've injured yourself? • Caitlyn: “I fell off my horse — he stopped, I kept going.” • Lindsey: “I stepped on my own pinky toe in middle school and broke it.” You know you work in acute care when… • Caitlyn: “You've led a parade down the hallway with ECMO, an IABP, and half the team following behind.” • Lindsey: “Carrying socks in your pocket is an everyday thing.” Links: A Core Set of Outcome Measures to Assess Physical Function for Adults Participating in Physical Therapist Treatment in the Hospital- https://pubmed.ncbi.nlm.nih.gov/40403754/

In this episode, Dr. Stuart Slavin speaks with Dr. Elliott Higgins, director of Health and Well-Being for UCLA's Department of Anesthesiology and Perioperative Medicine. Together they explore the development of the Well-Being Influencers Survey for Health Care (WISH)—a validated, non-proprietary tool that measures the organizational conditions shaping clinician well-being. Dr. Higgins discusses how WISH shifts the focus from individual burnout to systemic factors such as transparency, fairness, and psychological safety, offering leaders actionable insights to drive meaningful change. The conversation highlights how data-driven, collaborative research can reframe accountability, empower departments to tailor interventions, and move the national dialogue from burnout awareness toward system-level solutions that enhance both workforce and patient care. Podcast Chapters (00:00) – Intro & Guest Background (01:06) – Elliott's Path to Medicine & Well-Being (02:28) – Introducing the WISH Survey (05:35) – Local Influencers & One Size Doesn't Fit All (06:31) – Multicenter and Multispecialty WISH Studies (11:07) – Early Findings: Organizational Justice & Transparency (12:28) – Psychological Safety in Anesthesiology (13:38) – Future Directions: Validation & Qualitative Work (16:03) – Using WISH Iteratively to Drive Change (17:55) – Accessing WISH (19:11) – Multicenter Collaboration & Team Effort (19:28) – Framing Thought: Shifting Accountability to Systems (21:22) – Closing Remarks & Resources

Send us a textEdmund Benami is Co-Founder and CEO of NeuraLight ( https://neuralight.ai/ ), a pioneering health-tech company focused on applying advanced computer vision and deep-learning techniques to accelerate and improve drug development and patient monitoring in neurological diseases. NeuraLight's mission is to develop objective and sensitive biomarkers in neurology by extracting oculometric markers (measures of eye movement) from standard webcams or smartphones, thereby providing richer digital endpoints for neurological drug development and patient care.Edmund is a repeat entrepreneur and an award-winning mathematician, with over 20 years of experience designing novel AI algorithms and building world-class teams to take on some of the most challenging technological challenges in signal processing, computer vision and AI.Edmund has both BS and MS in Mathematics from Ben-Gurion University of the Negev.#EdmundBenami #NeuraLight #NeurologicalDisorders #OculometricBiomarkers #Oculometry #Saccades #SmoothPursuit #Fixation #PupilDynamics #BlinkPatterns #Vergence #ALS #NeurodegenerativeDisorders #Diagnosis #DiseaseMonitoring #DrugDevelopment #ProgressiveSupranuclearPalsy #CorticobasalDegeneration #FrontotemporalDementia #LewyBodyDementia #RemoteNeurologyCare #ArtificialIntelligence #ComputerVision #Gaze #AlzheimersDisease #ParkinsonsDisease #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #ViralPodcast #STEM #Innovation #Technology #Science #ResearchSupport the show

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he left his job in finance to join his wife's sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company's growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brooklyn, NY with his wife and four kids.In This Conversation We Discuss:[00:00] Intro[01:23] Balancing creativity with business logic[05:43] Learning by doing and adapting fast[08:21] Growing an organic customer base[09:57] Stay updated with new episodes[10:06] Finding spending balance for growth[12:38] Seizing opportunities during market shifts[14:29] Sponsors: Electric Eye, Freight Right, Taboola, Next Insurance[20:00] Scaling your brand through audience feedback[24:10] Focusing on one thing at a time[26:32] Expanding a product to wholesale [28:25] Learning from early B2B mistakes[30:07] Measuring break-even for smart spending[33:04] Aligning resources with marketing strategy[34:29] Targeting break-even timelines strategicallyResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Cute stickers for kids, crafters, anyone www.pipsticks.com/Stickers + stationery that say what you wish you could www.theswearjar.com/Follow Nathaniel Vazquez www.linkedin.com/in/nathaniel-vazquez-5b663222/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business www.freightright.com/honestReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textMost private practices think they're doing effective marketing… but the truth? They're tracking the wrong numbers.In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don't turn into actual patients and revenue.You'll learn how to: • Track true ROI (not vanity metrics) • Identify where your patients are actually coming from • Calculate the cost to acquire a real client—not just a lead • Use attribution models to see which actions are truly moving the needle • Run campaigns that generate revenue instead of “noise” • Shift your marketing toward outcomes that support long-term growthIf you're tired of spending money on marketing that feels productive but doesn't change your bottom line, this episode will shift the way you make decisions—forever.Because marketing shouldn't make you feel “warm and cozy.” It should make you money.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

11/17/25 - Lions lose a measuring stick game, What bothered you the most? Monday OverreactJims, T.J. Lang

By the end of the Eagles' game against the Detroit Lions this week, we'll know exactly how good the Birds are and what we can expect for the rest of the regular season... hopefully. We also celebrate John Cena finally joining the list of Grand Slam Champions in WWE.

Topics: Blocking wax Measuring porosity in metal Nesting software White light interferometer Audio issues fixed?

Philip Koopman joined us to talk about embedded systems becoming embodied and intelligent. We focus on the safety considerations of making an intelligent and embodied device.  Phil's new book is Embodied AI Safety: Reimagining safety engineering for artificial intelligence in physical systems. It uses robotaxis as an example as it discusses safety, security, human/computer interface, AI, and a bit of legal theory for tort negligence. If you'd like a taster, Phil gave a wonderful summary in his video: Keynote Talk: Embodied AI Safety This new book is intended for a wider (less devotedly technical) audience than his book How Safe Is Safe Enough?: Measuring and Predicting Autonomous Vehicle Safety. Phil was last on the show in episode 473: Math Is Not the Answer where we spoke about his book Understanding Checksums and Cyclic Redundancy Checks  Transcript Thank you! This episode is sponsored by you, our listeners! If you'd like to become members and get ad-free episodes as well as bonus shows, sign up at Patreon or Ko-Fi. Thanks for listening.

In this episode, Pascal talks to Dharmesh J. (DJ) and Lisa about the vision for the open, scalable future of networking hardware for AI and to break down Meta's big announcements from the 2025 Open Compute Project (OCP) Summit. We dive into the OCP ecosystem, explore how AI is used to enhance our carbon modeling, and share our progress toward achieving Net Zero emissions across all scopes by 2030. Got feedback? Send it to us on Threads (https://threads.net/@metatechpod), Instagram (https://instagram.com/metatechpod) and don't forget to follow our host Pascal (https://mastodon.social/@passy, https://threads.net/@passy_). Fancy working with us? Check out https://www.metacareers.com/. Links OCP: https://www.opencompute.org/ OCP Summit 2025: https://engineering.fb.com/2025/10/13/data-infrastructure/ocp-summit-2025-the-open-future-of-networking-hardware-for-ai/  How Meta Is Leveraging AI To Improve the Quality of Scope 3 Emission Estimates for IT Hardware: https://engineering.fb.com/2025/10/14/data-center-engineering/how-meta-is-leveraging-ai-to-improve-the-quality-of-scope-3-emission-estimates-for-it-hardware/  Timestamps Intro 0:06 Introduction Lisa 1:49 Introduction DJ 3:16 What is OCP? 4:04 OCP's scale 5:24 Open vs closed hardware ecosystems 9:26 Examples of OCP projects 11:33 Sustainability in OCP 14:08 How did you get into OCP? 15:59 Marrying infrastructure growth with sustainability 19:05 Emissions scopes and tracking 25:07 Measuring scope 3 26:06 What components embed the most carbon? 30:47 DFE vs DFS 32:34 Hardware reuse 33:39 Outro 37:48

Dr. Alison McKenzie, PT, DPT, PhD, FAPTA, a leading voice in neurorehabilitation and creator of Stroke Boot Camp, joins host J.J. Mowder-Tinney to explore how we can extend meaningful progress for people living with chronic stroke. Together, Alison and J.J. dive into the clinical reasoning, research, and real-world outcomes behind this high-intensity, interdisciplinary model. You'll hear practical ideas to apply in your own setting, whether that's a full boot camp or small-scale changes that shift the trajectory for your patients. Tune in to reimagine what's possible beyond traditional rehab.Learning ObjectivesAnalyze the evidence around recommendations for optimal health management, wellness, and ongoing rehabilitation for individuals with chronic strokeApply evidence-based, practical strategies to actionably address the delivery of short-term, high-intensity, interdisciplinary rehabilitation and wellness for individuals with chronic strokeSolve patient case scenarios involving plateau or decline in function over time in individuals who are aging with chronic strokeTimestamps(00:00:00) Welcome(00:00:05) Introduction to stroke boot camp(00:01:36) The journey of Dr. Alison McKenzie(00:06:56) The importance of community and support(00:09:46) Research-driven approaches in stroke rehabilitation(00:12:25) Tailoring treatment for individual needs(00:14:25) Stroke boot camp overview(00:16:45) High-intensity training and its impact(00:19:37) Neural priming and its benefits(00:21:57) Measuring intensity and progress(00:28:49) Expanding the boot camp model(00:31:32) Engaging clinicians in community programs(00:34:58) Flexible approaches to community rehabilitation(00:39:15) Enhancing therapy through intensity and creativity(00:45:05) Fostering socialization in rehabilitation(00:47:20) Conclusion and future directionsNeuro Navigators is brought to you by Medbridge. If you'd like to earn continuing education credit for listening to this episode and access bonus takeaway handouts, log in to your Medbridge account and navigate to the course where you'll find accreditation details. If applicable, complete the post-course assessment and survey to be eligible for credit. The takeaway handout on Medbridge gives you the key points mentioned in this episode, along with additional resources you can implement into your practice right away.To hear more episodes of Neuro Naviagators, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/neuro-navigators⁠⁠⁠⁠⁠⁠⁠If you'd like to subscribe to Medbridge, visit ⁠⁠⁠⁠⁠⁠⁠https://www.medbridge.com/pricing/⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠https://www.instagram.com/medbridgeteam/

This week was a bit of a throwback to olden times, with the disclosure by Amazon threat intelligence of  zero days in Cisco and Citrix products that were exploited by an unnamed APT, and Google using legal action to disrupt the Lighthouse phishing service operation. We dig into those two stories, plus we discuss the challenge of trying to quantify the financial and other effects of a major cyber attack. Related stories:https://decipher.sc/2025/11/12/apt-targets-cisco-and-citrix-zero-days/https://decipher.sc/2025/11/14/marks-and-spencers-profit-drop-the-financial-toll-of-cyberattacks/https://decipher.sc/2025/11/12/google-wants-to-snuff-out-lighthouse-phishing-kit/https://censys.com/blog/highway-robbery-2-0Support the show

On this episode of the Football, Football, Football & Sometimes Other Sports Show, AJ Nicoletti opens up the show with The Kickoff & looks foward to the measure stick games this Sunday in the NFL. Next AJ previews NFL Week 11 with game-by-game breakdowns. Then AJ looks ahead to Top 25 matchups in College Football's Week 12. Next AJ previews the College Basketball Season with conference by conference break downs. Finally, AJ gives his Survivor Pool Locks & Pick 6 for NFL Week 11. Twitch Streams – twitch.tv/ajnic3 YouTube Channel: https://www.youtube.com/channel/UCNlf78oZxZ1RYHFeRln80ag

Metrics for Cattle Herds Recap of the 98th Annual FFA Convention Protecting Gardens from Freezing   00:01:05 – Metrics for Cattle Herds: Jason Warner, K-State cow-calf Extension specialist, starts the show as he breaks down cattle herd production metrics and how producers can use them in their herd.  KSUbeef.org   00:12:05 – Recap of the 98th Annual FFA Convention: We continue the show with Kansas FFA State Officers, Lillian Hulse and Brycen Benyshek as they recap the 98th National FFA Convention and highlight their personal experiences as FFA members.  ksffa.org   00:23:05 – Protecting Gardens from Freezing: K-State horticulture Extension specialist, Cynthia Domenghini, ends the show discussing ways to protect cold season garden crops, especially from freezing.      Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Extension is a short name for the Kansas State University Agricultural Experiment Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices statewide. Its headquarters is on the K‑State campus in Manhattan. For more information, visit www.ksre.ksu.edu. K-State Extension is an equal opportunity provider and employer.

What truly separates successful AI adoption from mere “execution theater”? In this episode host Kate O'Neill sits down with AI transformation leader Deepika Chopra to explore the critical—and often overlooked—dimension of human readiness in AI adoption. Drawing from her experience leading major AI and digital initiatives at Fortune 500 companies and startups alike, Deepika Chopra […]

Jon and Fintan get into the recent appearance by the BGC's Grainne Hurst in front of British Parliament, and Jon is unusually full of praise and has an idea that the casino industry should be uniting to change the narrative… Among other things, of course, including Fintan's executive slouch, being a supple panther and much much more, including of course our delicious sponsors, the always-sexy EveryMatrix; the permanently virile Optimove; and the expo tyrannosaurs Clarion Gaming [0:00 – 24:01]. Then we get into it (I say we, but it's just Jon) with SBRnet President Neil Schwartz, a first-time guest. We dive deep into the world of sports fandom data, discussing everything from the US sports gambling landscape to the massive economic ripples created by major global events.We discuss: Why “sports fandom” is a better growth lever than chasing promosThe US sports betting picture through a fan-data lensHow mega-events (hello, World Cup) ripple into betting and team strategyWhat an annual national survey of fans actually measures — and how operators/teams use itPractical ways to turn fan insights into better product, CRM and media planning.And much more, of course. [24:02 – 1:23:49] Neil Schwartz on LinkedIn: https://www.linkedin.com/in/neil-schwartz-96a4816/As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.In no particular order they are: the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so damn good, they're gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix's Val Kilmer/Iceman, I'm choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January '26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn:

In this week's episode of Barbell Shrugged, Anders Varner, Doug Larson, Coach Travis Mash, and Dr. Chris Perry dive deep into the real science of muscle mass, why it's the single most important tissue in the human body and what happens when you don't have enough of it. They cover everything from how muscle mass impacts disease risk, hormone balance, metabolism, and injury prevention to why being "under-muscled" may be just as dangerous as being overweight. Dr. Perry explains how strength training and nutrition can reverse age-related muscle loss and why the decade between your mid-30s and mid-40s is the most critical window for building a foundation of health and longevity. The crew breaks down what healthy muscle mass standards actually look like for men and women across different age groups and introduces a new way to measure it. RAPID Health's new partnership with Springbok Analytics uses MRI imaging to directly quantify muscle tissue, pinpoint asymmetries, and reveal where strength or mobility imbalances may be putting you at risk. For the first time, anyone, not just pro athletes or research labs, can see their true muscle mass percentage and track real progress over time. The conversation wraps with practical takeaways for training and nutrition: how often to lift, how hard to push, and how much protein you need per meal as you age. They explain why cardio and resistance training both matter, how to optimize your muscle-to-fat ratio, and why "getting jacked" is one of the best health investments you can make. Learn more about RAPID's new MRI-driven Muscle Health and Performance program launching this week in Austin, TX go to OptimaMuscle.com beginning on Monday Nov 17th to learn more and get started. Work With Us: Arétē by RAPID Health Optimization Links: Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

In this episode of the Connected Intelligence Podcast, Jim McConnell shares insights from more than three decades in corporate and critical infrastructure security, exploring the evolution of converged security and safety metrics. Together with Manish, he discusses how organizations can move beyond silos to create unified, data-driven security strategies that strengthen both safety and operational resilience. The conversation also dives into the cultural and practical aspects of launching effective metrics programs and how AI will influence the future of security measurement and decision-making.You'll learn:The difference between security and safety metrics—and why both are essential for creating environments where people truly feel safeHow to build a culture of accountability around data by focusing on ownership, simplicity, and readiness before launching a metrics programWays AI can serve as a force multiplier for security professionals, enhancing situational awareness and decision-making across converged environmentsLearn more in Ontic Resources.If you're enjoying this episode, please take a moment to rate and review the show.

In this episode of "Leaders in Medical Billing," host Chanie Gluck welcomes Matt Seefeld, CEO of MedEvolve, to discuss his extensive experience in the healthcare industry. With over 24 years in management consulting, Matt shares insights into process improvement and technology development across the revenue cycle. He reflects on his journey from his early career at StockAmp and Associates to leadership roles at PricewaterhouseCoopers, Deloitte, and InterPoint Partners. Matt also discusses the transition from consulting to building a technology company, and the lessons he's learned along the way. Tune in to discover valuable takeaways for medical billing professionals and insights into the evolving landscape of healthcare technology. This episode is sponsored by 4D Global, empowering medical billing companies through offshore staffing.     [00:02:07] Measuring healthcare administrative performance. [00:06:39] Tech bubble in healthcare. [00:08:47] Complexity of healthcare revenue cycle. [00:11:35] AI and coding denials feedback. [00:15:19] Agentic automation in revenue cycles. [00:19:40] Waste in healthcare processes. [00:22:49] AI in patient engagement solutions. [00:27:32] Importance of data transparency. [00:29:11] AI automation and benchmarks. [00:33:06] Social issues in healthcare.

Overview This special episode of the Tick Boot Camp Podcast was recorded live at the 2nd Annual Alzheimer's Pathobiome Initiative (AlzPI) and PCOM Symposium in collaboration with Pathobiome Perspectives. Hosted by Ali Moresco in partnership with Nikki Schultek, Executive Director of AlzPI, the conversation brings the Tick Boot Camp mission of exploring infection-associated chronic illness (IACI)—like Lyme disease and other tick-borne infections—to the global Alzheimer's and neuroimmunology research community. Tick Boot Camp co-founders Matt Sabatello and Rich Johannesen partnered with Ali and Nikki to highlight scientists whose work connects tick-borne illness, microbes, and cognitive decline. This episode features Yuri Kim, RN, Lead Clinical Research Nurse for the MAESTRO Study at the Massachusetts Institute of Technology (MIT), who is leading pioneering work to measure and understand “brain fog” in infection-associated chronic illness. Guest Yuri Kim, RN Lead Clinical Research Nurse, MAESTRO Study Massachusetts Institute of Technology (MIT) Yuri Kim is the Lead Clinical Research Nurse for the MAESTRO Study, the largest clinical study ever conducted at MIT, led by Dr. Michal “Mikki” Caspi Tal, immunologist and immunoengineer at the Massachusetts Institute of Technology. The MAESTRO Study investigates infection-associated chronic illnesses (IACI) such as chronic Lyme disease and aims to objectively measure and understand one of the most debilitating and misunderstood symptoms—brain fog. Yuri has conducted more than 170 participant study visits and integrates patient narratives with advanced neurocognitive, immune, and molecular profiling. Her background includes experience as a trauma ER nurse and clinical research manager on neurodegenerative and rare diseases such as Alzheimer's disease, chronic traumatic encephalopathy (CTE), and amyloidosis. Key Discussion Points How the MAESTRO Study combines subjective patient narratives with objective neurocognitive and biomarker data to better define and measure brain fog. Use of innovative diagnostic tools including EEG (WAVi), RightEye eye-tracking, BrainCheck cognitive testing, and NASA Lean autonomic assessments. Early findings showing slower reaction times and potential correlations between GFAP, NfL, and sCD14 with cognitive symptoms in chronic Lyme and other IACI patients. The role of immune dysregulation, gut permeability, and neuroinflammation in contributing to cognitive impairment. The need for brain fog-specific assessment tools and more research into sex and hormonal differences that may affect neurocognitive outcomes. Why validating and quantifying “invisible symptoms” is vital to patient care and the future of infection-associated chronic illness research. “Brain fog isn't just a symptom—it's a phenomenon interconnected with multiple systems. We're trying to narrow the gap between what patients report and what we can measure.” — Yuri Kim Why It Matters Yuri Kim's work at MIT bridges patient experience and advanced science to address one of the most misunderstood symptoms in infection-associated chronic illness: brain fog. Her research within the MAESTRO Study, under the leadership of Dr. Michal “Mikki” Caspi Tal, is generating objective evidence that validates patient experiences and reveals how chronic infection and immune dysregulation can cause measurable cognitive and physiological changes. By studying infection-associated brain fog in Lyme disease and other chronic conditions, Yuri and the MAESTRO team are helping to shape a new era of diagnostics and care for people living with long-term, infection-driven illness. About the Event The interview took place at the 2nd Annual Alzheimer's Pathobiome Initiative (AlzPI) and Philadelphia College of Osteopathic Medicine (PCOM) Symposium, held on October 3, 2025, at Ohio University in Dublin, Ohio. The Symposium brought together more than 20 international experts investigating how microbes, the microbiome, and the host immune response contribute to neurological and psychiatric conditions such as Alzheimer's, dementia, and PANS/PANDAS. Tick Boot Camp partnered with Ali Moresco and Nikki Schultek to capture and share the voices of scientists advancing research on infection-associated chronic illness (IACI). This episode is part of a special Tick Boot Camp series spotlighting how pathobiome and microbiome science are transforming the understanding of chronic Lyme, cognitive dysfunction, and neurodegeneration. Learn More Learn more about the Alzheimer's Pathobiome Initiative (AlzPI) View Yuri Kim's bio on the MIT website Discover more about Dr. Michal “Mikki” Caspi Tal on Tick Boot Camp Listen to Tick Boot Camp Podcast episodes, including Episode 406: Pathobiome – An Interview with Nikki Schultek and Episode 101: The Young Gun – An Interview with Alex (Ali) Moresco discussed in this interview.

Lisa Holladay is the first Chief Experience Officer at TIGER 21, where she crafts learning, access, and connection for a global community of ultra-high-net-worth, largely first-generation entrepreneurs. Formerly the global brand leader for The Ritz-Carlton and a luxury portfolio lead at Marriott, Lisa brings a rare guest-centric lens to designing unforgettable moments online and off. Susan and Lisa talk about privacy, personalization, and peer-to-peer power. What You'll Learn About: • How Shakespeare and student teaching shaped Lisa's storytelling superpowers • The pantyhose policy heard 'round the world • Why "over-engineered" hotel rooms (hi, mystery nightlights) kill delight • Turning virtual events from sleepy streams into sparky, small-group salons • TIGER 21's Learn–Access–Connect framework for members who "have everything" • Designing money-can't-buy moments (like lunch on a Costa Rican cane-sugar farm) • Hosting without being subservient: "ladies and gentlemen serving ladies and gentlemen," updated • Measuring what matters: retention, sold-out events, and the "you can feel it" factor • The next luxury frontier: invisible security and privacy as core experience • Breaking the ballroom mold—escaping the sea of sameness in event design Our Top Three Takeaways 1. Storytelling and Empathy Are the Heart of Hospitality Lisa traces her career from Shakespearean acting to luxury marketing, showing that storytelling, performance, and understanding your audience are universal skills. Whether crafting a brand narrative or leading a guest experience, she believes the best hospitality professionals think like empathetic storytellers—anticipating needs, creating emotional resonance, and delivering "the right kind of drama." 2. Exceptional Experiences Are Built on Authenticity and Human Connection From Ritz-Carlton to Tiger 21, Lisa emphasizes that the most meaningful luxury isn't opulence—it's authenticity, access, and connection. At Tiger 21, she and her team design "money-can't-buy" moments that surprise even ultra–high-net-worth members, like an unglamorous but deeply human visit to a family-run cane sugar farm. Whether at a five-star resort or a midmarket hotel, she believes memorable experiences come from personal touches, genuine local insight, and small gestures that foster belonging. 3. The Future of Luxury Is Privacy, Security, and Individualization Lisa predicts that true luxury will soon be defined by safety and discretion as affluent travelers become increasingly protective of their digital and physical privacy. She calls on the industry to go beyond superficial personalization and cookie-cutter design—to innovate around invisible service, security, and emotional intelligence. Her "magic wand" wish is to see hospitality move away from sameness and toward transformative, one-of-a-kind experiences that feel both safe and singular. Lisa Holladay on LinkedIn https://www.linkedin.com/in/lisaholladay01/ TIGER 21 https://tiger21.com/ Other Episodes You May Like:  165: Purple Flower Luxury with Florence Li https://www.topfloorpodcast.com/episode/165 210: Six Months at the Waldorf with Josh Kremer https://www.topfloorpodcast.com/episode/210 29: Buzz Sawed Tables with Marc Eliot https://www.topfloorpodcast.com/episode/29

0:00 - The Broncos vs Chiefs game on Sunday will be considered a "measuring stick" game for Denver. What will the game come down to? Defense? Bo Nix vs Patrick Mahomes?14:54 - Bo Nix isn't getting sacked that much. He's the least-sacked QB in the AFC West by a country mile. But that's not necessarily a good thing. In order to explain, we need to coin a new term: Sackholm Syndrome.36:47 - Through 16 games, Nathan MacKinnon is doing Nathan MacKinnon things at a career-high pace. It's wild that he continues to get better. The MVP is even more valuable than he was last year.

Watch or listen to episode 308 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan LaTorraca, Director of Marketing at Zoomph and sports business veteran. Dan discusses the insights picked up throughout his career, including stints at the Carolina Panthers, Brooklyn Sports and Entertainment (Brooklyn Nets, Barclays Center, and more), … Continue reading Episode 308: Dan LaTorraca on Leading Marketing and Brand at Sports Teams and Creating + Measuring Value

Guest: Tim Koller, Partner at McKinsey & Company and Co-Author of Valuation: Measuring and Managing the Value of Companies For over three decades, Valuation has been the definitive guide to corporate value creation. Called “the best practitioners' guide to valuation” by the Financial Times and one of “the most influential contemporary books about the world economy” by The Economist, the book has sold over one million copies worldwide. Now in its 8th edition, Tim Koller and his co-authors bring fresh insights on AI, sustainability, digital transformation, and geopolitics—helping business leaders sharpen their decision-making and balance long-term value creation with the pressures of today's markets. In this episode, Tim shares: Why short-term earnings obsession remains the biggest misconception in corporate strategy How AI can help identify groupthink and bias in real time The real impact of tariffs and geopolitics on company valuations How leaders can balance shareholder value with stakeholder needs Why sustainability priorities should be tailored to the unique risks of each industry Lessons from Warren Buffett and contrarian thinkers who resisted market hype What has—and hasn't—changed about being a great CEO since 1990 Tim also reflects on 35 years of writing Valuation, explaining why timeless principles of growth, innovation, and long-term orientation matter more than ever in both stable and volatile times. About the Guest Tim Koller is a partner at McKinsey's Denver office and founder of McKinsey's Strategy and Corporate Finance Insights team. With more than 40 years of consulting experience, he has helped countless executives, boards, and investors navigate complex financial and strategic decisions. Resources & Links

Send us a textBlack Friday and Cyber Monday are no longer about slashing prices — they're about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can't resist. Using Alex Hormozi's “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.Key Topics CoveredWhy Black Friday isn't a clearance sale — and how to stop competing on priceThe Value Equation for sports teams: dream outcome, effort, and likelihood of successHow to “stack value, not slash price” when building your ticket bundleThe secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)Adding risk reversal and scarcity to drive urgency and trustA three-phase launch plan (Tease → Reveal → Drop) for maximum conversionThe Five Ad Apocalypse strategy to warm up your audience before launchCopy, email, and landing page templates that make your offer a no-brainerCommon conversion killers to avoid — and how to track what really workedTimestamps00:00 – Intro: Why most Black Friday offers flop 01:20 – The “Value Equation” for ticket sales 03:40 – Stack value, don't slash price 06:05 – Competing on experience, not discounts 08:20 – The 3-phase launch plan (Tease → Reveal → Drop) 10:50 – The Five Ad Apocalypse for Meta ads 14:00 – Landing page & email copy that converts 16:20 – Measuring success & analyzing what worked 18:40 – Common pitfalls that kill conversions 21:00 – Final takeaways & challenge to listenersMain TakeawaysStack value. Bonuses beat discounts every time.Follow the three-phase plan: tease, reveal, and drop.Warm your audience with five ad types to build anticipation.Show the math and the deadline in every message.Document your results to double down next year.Call to ActionIf you create a killer Black Friday bundle, send it to Jeremy on LinkedIn or via his website — he'll be featuring standout examples in December. And don't forget to rate and review the show to help more teams turn their marketing into ticket sales.Alex Hormozi's - 100M Launch Book (AMAZON LINK)Showpage - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

This week the No Simple Road Family welcomes the incredible Natalie Brooke — keyboard wizard, powerhouse vocalist, bandleader, and radiant force in the jam / funk / fusion universe! Natalie joins Aaron, Mel, and Apple to talk about her journey through music, creativity, self-discovery, and what it means to show up fully as yourself both on and off the stage. We get into the early sparks that ignited her musical fire, the teachers and bands that shaped her sound, and how she found her own voice as a performer in a scene that's always evolving. Natalie opens up about the magic of improvisation, channeling energy through her keys, and the deep trust it takes to step out into the unknown every night in front of a live audience. But this conversation isn't just about music — it's about growth, empowerment, and remembering why we create in the first place. Natalie shares how she stays grounded while touring, how collaboration fuels her spirit, and how she keeps music fun, playful, and deeply connected to joy. Together, we explore the community that forms around live music, how art becomes a language for the soul, and the ways in which sound can bring us home to ourselves. Head over to https: nataliebrookemusic.com for tour info and more and follow her on IG @noodlybrooke Visit ⁠⁠⁠⁠⁠nosimpleroad.com⁠⁠⁠⁠⁠ for merch, past episodes, and community updates. Support us on Patreon: ⁠⁠⁠⁠⁠patreon.com/nosimpleroad⁠⁠⁠⁠⁠ Leave a 5-star review & share this episode with a fellow music lover! -FREE SHIPPING from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop Tour Bus⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use The PROMO CODE: nosimpleroad INTRO MUSIC PROVIDED BY - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Young & Sick⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MUSIC IN THE COMMERCIALS BY AND USED WITH PERMISSION OF: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CIRCLES AROUND THE SUN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OUTRO MUSIC BY AND USED WITH PERMISSION OF: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CHILLDREN OF INDIGO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ No Simple Road is part of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OSIRIS MEDIA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Osiris Media is the leading storyteller in music, combining the intimacy of podcasts with the power of music

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

America Isn't Collapsing... It's Mutating. Michael Malice Watch this video at- https://youtu.be/ukOGFaOAKkQ?si=8oHaK77YdTDrkPpX Tom Bilyeu  and Michael Malice 228,207 views Oct 14, 2025 Full Interviews of Impact Theory Shortform: Try Shortform free and get 20% off your annual subscription at http://shortform.com/tombilyeu Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact Check us out wherever you get your podcasts: Spotify: https://open.spotify.com/show/1nARKz2... Apple: https://podcasts.apple.com/us/podcast... Do you need my help? STARTING a business: join me here inside ZERO TO FOUNDER (https://tombilyeu.com/zero-to-founder) SCALING a business: click here to see if you qualify (https://tombilyeu.com/scale) Get the exact systems, mindset shifts, and principles that built a $1B brand delivered straight to your inbox every week. Subscribe for free (https://tombilyeu.com) Check out our Video game - Project Kyzen: (https://projectkyzen.io/) Catch Me Streaming on Twitch - (  / tombilyeu  ) Link to IT discord:   / discord   Tom's Favorite Things List: https://amzn.to/41Ftt7e On today's episode of Impact Theory, Tom Bilyeu sits down with author and provocateur Michael Malice for an unfiltered deep dive into America's current social and political turbulence. Are we living through an actual decline—or is that just a narrative fueled by polarization and economic anxiety? Tom and Michael clash over definitions, metrics, and the real-world symptoms of unrest, from “soft secession” among states to the creeping rise of populism and political violence. Together, they unpack the hidden costs of inflation, housing bubbles, and deficit spending, with Tom warning about a dangerous fork in the road ahead: revolution, civil war, or the quiet erosion into economic stagnation. Michael pushes back, claiming America is in “ascension” in some critical ways, but he doesn't shy away from calling out the breakdown in civic discourse and the silos fueling division. They dig into historical context, global comparisons, and the role of universities as modern indoctrination hubs. This conversation doesn't stop at politics—it veers into the future of AI, the meaning of tribalism, social credit scores, and how technological upheaval might drive us all into virtual worlds or leave millions behind. Buckle up for a wild ride through uncomfortable truths, dark humor, and some offbeat protein bar analogies—you're about to hear two radically different views not just of where America stands, but what could come next.   00:00 – Intro 00:34 – Michael Malice pushes back on “collapse” rhetoric 01:14 – America vs. the world: Perceptions of American power and value 04:16 – Political siloization and the shrinking space for dialogue 05:56 – Soft secession: State vs. federal power games 08:39 – Paths ahead: Civil War, Argentina, or revolution? 10:46 – Revolution mechanics: Is another 1860s-style war possible? 13:12 – Violence, political unrest, and expanding executive power 16:06 – Economic crushing of young people and the rise of populism 17:58 – Housing, inflation, and the struggle for the American Dream 20:08 – Currency as a store of value: Societal ruin and a lack of political will 23:10 – The Japan counterargument and the threshold for crisis 26:07 – What drives people to “blink” in political standoffs? 28:24 – Party priorities, empty rhetoric, and pivoting for power 32:00 – Economic disenfranchisement, the myth of moderate politics 36:56 – Populism vs. establishment: Energies within parties 39:03 – Political novelty, enthusiasm gaps, and voter turnout 41:38 – Global leftward drift: Authoritarianism in Canada, UK, and beyond 46:13 – “The time for talk is over”—what this actually means 47:27 – Universities as the “villains” and the creation of ruling elites 49:56 – Marxism, egalitarianism, and cultural bifurcation 52:02 – Cultural shifts, earnestness vs. revolution, and memory-holed leftism 54:00 – The dangers of social conformity and shifting the Overton window 56:29 – Can universities be reined in? 1:00:16 – Narrative control, new media chaos, and elite power after the Internet 1:06:49 – The politics of blame: Antisemitism, conspiracies, and populist rage 1:13:13 – Warning signs: Measuring society's health by its scapegoats 1:19:12 – Israel-Palestine, war, and the elusive search for peace 1:21:52 – The next stage: AI, algorithmic reality, and broken discourse 1:24:00 – Goal orientation, skills, and navigating “useful” beliefs 1:25:18 – Tribalism, isolation, and the dangers for moderates 1:26:46 – Alex Jones, Candace Owens, and why conspiracy theories persist 1:32:00 – First principles: How to actually challenge your beliefs 1:33:56 – A personal story: Sleep apnea, anxiety, and reclaiming clarity 1:37:21 – AI, automation, and the fate of surplus labor 1:40:08 – Brave New World, artificial difficulty, and the post-economic Matrix 1:48:56 – Hardwired for scarcity: The psychological cost of abundance 1:51:16 – Trade-offs, Thomas Sowell, and the “protein bar” thought experiment   --------------------------------------------------------------------  Check out our ACU Patreon page: https://www.patreon.com/ACUPodcast   HELP ACU SPREAD THE WORD!  Please go to Apple Podcasts and give ACU a 5 star rating. Apple canceled us and now we are clawing our way back to the top. Don't let the Leftist win. Do it now! Thanks. Also Rate us on any platform you follow us on. It helps a lot. Forward this show to friends. Ways to subscribe to the American Conservative University Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FM Player Podcast Addict Tune-in Podcasts Pandora Look us up on Amazon Prime …And Many Other Podcast Aggregators and sites ACU on Twitter- https://twitter.com/AmerConU . Warning- Explicit and Violent video content.   Please help ACU by submitting your Show ideas. Email us at americanconservativeuniversity@americanconservativeuniversity.com   Endorsed Charities -------------------------------------------------------- Pre-Born! Saving babies and Souls. https://preborn.org/ OUR MISSION To glorify Jesus Christ by leading and equipping pregnancy clinics to save more babies and souls. WHAT WE DO Pre-Born! partners with life-affirming pregnancy clinics all across the nation. We are designed to strategically impact the abortion industry through the following initiatives:… -------------------------------------------------------- Help CSI Stamp Out Slavery In Sudan Join us in our effort to free over 350 slaves. Listeners to the Eric Metaxas Show will remember our annual effort to free Christians who have been enslaved for simply acknowledging Jesus Christ as their Savior. As we celebrate the birth of Christ this Christmas, join us in giving new life to brothers and sisters in Sudan who have enslaved as a result of their faith. https://csi-usa.org/metaxas   https://csi-usa.org/slavery/   Typical Aid for the Enslaved A ration of sorghum, a local nutrient-rich staple food A dairy goat A “Sack of Hope,” a survival kit containing essential items such as tarp for shelter, a cooking pan, a water canister, a mosquito net, a blanket, a handheld sickle, and fishing hooks. Release celebrations include prayer and gathering for a meal, and medical care for those in need. The CSI team provides comfort, encouragement, and a shoulder to lean on while they tell their stories and begin their new lives. Thank you for your compassion  Giving the Gift of Freedom and Hope to the Enslaved South Sudanese -------------------------------------------------------- Food For the Poor https://foodforthepoor.org/ Help us serve the poorest of the poor Food For The Poor began in 1982 in Jamaica. Today, our interdenominational Christian ministry serves the poor in primarily 17 countries throughout the Caribbean and Latin America. Thanks to our faithful donors, we are able to provide food, housing, healthcare, education, fresh water, emergency relief, micro-enterprise solutions and much more. We are proud to have fed millions of people and provided more than 15.7 billion dollars in aid. Our faith inspires us to be an organization built on compassion, and motivated by love. Our mission is to bring relief to the poorest of the poor in the countries where we serve. We strive to reflect God's unconditional love. It's a sacrificial love that embraces all people regardless of race or religion. We believe that we can show His love by serving the “least of these” on this earth as Christ challenged us to do in Matthew 25. We pray that by God's grace, and with your support, we can continue to bring relief to the suffering and hope to the hopeless.   Report on Food For the Poor by Charity Navigator https://www.charitynavigator.org/ein/592174510   -------------------------------------------------------- Disclaimer from ACU. We try to bring to our students and alumni the World's best Conservative thinkers. All views expressed belong solely to the author and not necessarily to ACU. In all issues and relations, we hope to follow the admonitions of Jesus Christ. 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Priscilla Chan and Mark Zuckerberg join a16z's Ben Horowitz, Erik Torenberg, and Vineeta Agarwala to share how the Chan Zuckerberg Initiative is building the computational tools that will accelerate the cure, prevention, and management of all disease by century's end. They explain why basic science needs $100 million-scale projects that traditional NIH grants can't fund, how their Cell Atlas became biology's missing periodic table with millions of cells catalogued in open-source format, and why their new virtual cell models will let scientists test high-risk hypotheses in silico before investing in expensive wet lab work. Plus: the organizational shift unifying the Biohub under AI leadership, what happens when biologists and engineers sit side-by-side, and why modern biology labs are expanding compute instead of square footage. Timestamps:4:17 - Building tools to accelerate scientific discovery5:47 - The credible path to funding basic science7:21 - Biohub = Frontier Biology + Frontier AI9:05 - Challenges building on a 10-15 year timeline9:43 - How CZI chooses what to work on11:15 - Making sense of science with LLMs11:31 - Measuring success in the therapeutic realm13:32 - “Most diseases should be thought of as rare diseases”15:39 - Inspiration: building a periodic table for biology19:27 - Why virtual cells?21:17 - The Biohub Master Plan21:51 - How virtual cell models allow more risk taking28:15 - Bringing CZI & Biohub together30:32 - Why Biohub matters33:36 - The importance of interface design in democratizing scientific discovery35:34 - How Biohub encourages cross-functional collaboration40:38 - Looking ahead: the broader impact of AI on biotech Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.