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In this episode, I welcome Tracie Cantu, Chief Learning Strategist and author of Running L&D Like a Business. We discuss the operational challenges facing today's L&D teams, the critical distinction between workflows and processes, and the dangers of succumbing to “shiny object syndrome” in the era of AI. From the looming risk of a mid-level talent gap to predictions about the future of L&D itself, our conversation offers practical frameworks, strategic advice, and a glimpse into what it will take for learning leaders to thrive in an uncertain future. You will want to hear this episode if you are interested in...06:39 Optimizing learning function operations08:14 Defining workflows vs processes16:33 Evaluating investment value in L&D18:35 Using the ‘5 Whys' method24:29 Discussing the problem-solving mindset30:09 Training models and workforce readiness36:45 AI in talent acquisition and L&D challenges43:09 Expectations and projections for L&D's futureThe Power of Process Over WorkflowTraditionally, L&D departments have been highly reactive—responding to requests, putting out fires, and churning out solutions, often without a clear line of sight to business goals. Tracy sees L&D as an optimizer of systems more than anything.She distinguishes between workflows—a series of tasks, often repeated for each new problem—and processes, which are more strategic, goal-oriented, and repeatable across scenarios. Many L&D teams are stuck in workflow mode, leading to reinventing the wheel rather than building scalable, impactful models. Processes enable organizations to rise above reactive task management, free up resources for strategic initiatives, and lay the groundwork for measuring real business value.People, Processes, and TechnologyTracie's operating model blueprint has three pillars—people, process, and technology:People: Are the right skills in the right roles? Or are teams over-indexed in content production but lacking capabilities in data and strategy?Process: Are you operating by checklists or by cohesive, strategy-backed processes that align to business goals?Technology: Do your tools work together as an ecosystem, or are they siloed, duplicating effort and data?L&D teams often falter at the process stage where prioritization, governance, and strategic trade-offs live. Without this backbone, even the shiniest technology will fail to deliver.Why AI Isn't a Silver BulletToo often, L&D falls prey to “shiny object syndrome”—embracing new technologies before understanding whether they solve any actual problem. Tracie shares the story of a company that spent half a million dollars on VR headsets for employee training, only to realize that what the team needed was human interaction and real feedback, not another gadget. Lots of organizations see AI as a means to crank out content faster, rather than as a tool to fundamentally rethink how we solve business challenges. For AI or any new tech to really be transformative in L&D, the back end—data, processes, and governance—needs to be tight. Otherwise, as Tracie says, “garbage in, garbage out, only louder with AI.”The Future of L&DTracie shares why she thinks L&D may be split into a production-focused function in the future, essentially an in-house content shop, and a more strategic workforce enablement team, possibly absorbed into talent or HR. The risk is that as organizations cut costs and chase efficiency, they neglect long-term skills development, creating a skills dearth by 2032.Who will be responsible for upskilling and reskilling when L&D is gone? If L&D disappears, the job may fall to talent acquisition or management, but neither is equipped to oversee ongoing learning at scale. L&D professionals who embrace business partnership, systems thinking, and continuous reinvention can still carve out vital space within organizations. The path forward requires tough choices—rethinking team structure, adopting true process discipline, and resisting the allure of fast fixes. Resources & People MentionedRunning L&D Like a Business Shock of the New: The Challenge and Promise of Emerging Technology by Chad Udell and Gary Woodill Range: Why Generalists Triumph in a Specialized World by David Epstein Rep. Liccardo Introduces SKILL Act to Prepare Workers for AI-Driven Job Market ShiftsConnect Education To Jobs And Create An AI Workforce Transition PlanMEEK - Fabulous (Official Video) Connect with Tracie CantuTracie CantuTracie M. Cantu on LinkedIn Connect With RedThread ResearchWebsite: RedThread ResearchOn LinkedInSubscribe to WORKPLACE STORIES
Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topicsSaif's career transition from DevOps to marketingImportance of defining qualified leads earlyCommon mistakes in conversion trackingUsing AI for nuanced account analysisThe role of WhatsApp in Middle Eastern marketingStrategies for managing client expectationsThe impact of landing pages on campaign successLessons learned from account auditsChapters00:00 Introduction and Guest Background03:58 The Importance of Qualified Lead Definition11:52 Improving Lead Qualification Rates15:49 The Role of Landing Pages and Client Communication20:04 Adapting Strategies Based on Data Insights22:09 The Impact of Data and System Changes24:00 Advice for Paid Search Marketers Facing Crises26:00 Reviewing and Refining Lead Criteria30:03 Common Mistakes in Account Management33:56 Using AI for Nuanced Account Analysis36:02 WhatsApp as a Key Channel in Dubai38:08 AI and Privacy Considerations42:09 The Role of Journey Aware Bidding43:47 Final Tips for Paid Search Success45:02 Fun Question: PPC Movie Title45:57 Upcoming Events and Networking OpportunitiesFind Saif on LinkedIn Join us on SlackSubscribe to our Newsletter
Everything will work if I do everything perfectly. Or so I thought. This episode is all about how we can be in relentless pursuit of perfection when trying to get pregnant. Jesse and Doug look at what it feels like to be constantly chasing perfection and how perfection becomes an impossible standard.The fertility world can sometimes be all about optimization. Optimizing your fertility is a good thing. However, when optimization turns into a frantic chase for perfection, you suffer. If you have ever felt like you are chasing perfection on your fertility journey, this episode is for you. ⭐️ Help us change how the world sees infertility!Join a monthly giving club, support the show, and raise awareness about infertility and mental health. https://www.uniquelyknitted.org/uniquely-committed❤️ This podcast is produced by Uniquely Knitted.Uniquely Knitted exists to transform the experience of infertility. Our mission is to heal the traumas of infertility, miscarriage, and loss, and to end the isolation that comes with struggling to conceive. We achieve this by providing innovative, evidence-based preventative mental health support to those fighting to grow their families.Discover more at https://www.uniquelyknitted.org/Support the show
Ever feel like you're working nonstop in your dog daycare or boarding business, but somehow the needle just isn't moving? The problem might not be how much you're doing—it might be what you're spending your time on. In this episode, Fern breaks down the 80/20 principle and shows how looking at your business through this simple lens can uncover where your biggest opportunities (and biggest headaches) are hiding.From your customers and services to your marketing, employees, recurring problems, and even your own calendar, there's a good chance a relatively small percentage is creating most of the results. Fern explores how to identify what's actually working, stop giving everything equal attention, and get more intentional about where you put your time, money, and energy. Before you add another service, marketing channel, employee, or location, this episode might completely change what you decide to focus on next.
What if nearly half of dementia cases could be prevented by addressing modifiable risk factors years before symptoms appear? In this episode, I sit down with Dr. Heather Sandison, a Naturopathic Doctor and Founder of Solcere Health Clinic, to explore the emerging paradigm of Alzheimer's prevention and cognitive recovery, and why brain health may be far more modifiable than we once believed. Together, we discuss how cognitive decline can begin long before noticeable symptoms, and how lifestyle, nutrition, metabolic health, exercise, gut health, sleep, and mindset can influence the trajectory of brain aging. Dr. Sandison also explores different dietary approaches, including ketogenic and plant-based strategies, and the importance of identifying underlying contributors such as sleep apnea. The conversation offers a deeper look at the evolving science of Alzheimer's prevention and the potential to intervene earlier, when there may still be an opportunity to change the course of cognitive decline. Key takeaways: Alzheimer's is not an inevitable consequence of aging, and nearly half of dementia cases could potentially be prevented through lifestyle and dietary changes. Optimizing brain health involves a multi-faceted approach that includes diet, exercise, and addressing sleep and gut health components. Ketosis through a ketogenic diet is emphasized for its potential benefits in switching the brain to a more efficient fuel source and fostering cognitive improvement. There is a critical importance of oral health and its link to cognitive function; poor oral hygiene can directly contribute to brain health decline. Proactive and consistent interventions in lifestyle can lead to significant improvements in cognitive function, even for those with a genetic predisposition to Alzheimer's. More About Dr. Heather Sandison: Dr. Heather Sandison is the NYT bestselling author of "Reversing Alzheimer's: The New Toolkit to Improve Cognition and Protect Brain Health". She is a renowned naturopathic doctor specializing in neurocognitive medicine and the founder of Solcere Health Clinic, a premier brain optimization clinic based in San Diego, and Marama, a residential program changing memory care to memory recovery. Dr. Sandison is dedicated to supporting those suffering with dementia and is the primary author of peer reviewed research published in the Journal of Alzheimer's Disease. She is shattering common misconceptions about Alzheimer's teaching lifestyle change protocols that keep your brain sharp at any age. Website Instagram Facebook Book Podcast Connect with me! Website Instagram Facebook YouTube
Money, fame, and abs buy admiration, not intimacy. How to Feel Loved author Sonja Lyubomirsky reveals the five mindsets that make you feel loved.Full show notes and resources can be found here: jordanharbinger.com/1373What We Discuss with Sonja Lyubomirsky:Being loved and feeling loved are two different things. Surveys found 70 percent of people can name a close relationship where the love just isn't landing. Someone can adore you completely, but if it never clears your firewall, you can feel utterly alone in a room full of people who care.The fix isn't becoming more lovable or overhauling your partner — it's changing the next conversation. A relationship is really just a series of conversations, which means feeling more loved is far more under your control than the entire self-help aisle wants you to believe.Money, status, and six-pack abs buy admiration, not intimacy — and admiration never makes anyone feel known. Optimizing your dating life like you're shopping for a used Porsche, chasing the mythical 'four sixes,' only builds a more elaborate CAPTCHA for loneliness.The five love languages are closer to pop theology than science. Researchers debunked the idea that partners must 'match' or the relationship is doomed. There are far more than five ways to connect, and the two everyone actually craves are simply quality time and words of affirmation.If you don't feel loved, go first. Get curious, listen to learn instead of to reply, share, and lead with warmth. Text that old friend, ask your parents real questions, break out the conversation cards. Connection is a skill, and every small drop counts.And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanFactor: 50% off first box: factormeals.com/jordan50off, code JORDAN50OFFPaka: Paka hoodie & crew socks: go.pakaapparel.com/jordanProgressive Insurance: Free online quote: progressive.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if I told you the difference between a stressful orthodontic practice and an efficient one could come down to eliminating just a handful of recurring problems? The episode is about orthodontic efficiency with Dr. Ron Roncone, exploring decades of strategies to optimize orthodontic practices, reduce appointments, and improve patient care while discussing broader business and treatment philosophies in orthodontics.
In this episode of the Optimal Body Podcast, Doc Jen and Doctor Dom interview nutritionist Thomas DeLauer, who specializes in cognitive nutrition and performance. Thomas shares his journey from corporate healthcare to nutrition advocacy, emphasizing how nutrition and diet impact brain function and mental clarity. He highlights key foods like dark berries, MCT oil, and eggs for cognitive support, discusses metabolic flexibility, and introduces the concept of "energy flux" for improving metabolism. Thomas also offers practical strategies for sustainable lifestyle changes, including managing willpower and optimizing meal timing for peak mental and physical performance. Needed Discount: Jen trusted Needed Supplements for fertility, pregnancy, and beyond! Support men and women's health and nutrition with vitamins, Omega-3, and more. Used by 6,000+ pros. Use code OPTIMAL for 20% off at checkout! Thomas's Resources: Thomas on IG Thomas on YT Thomas's Website Thomas on FB We Think You'll Love: FREE week of Jen Heath Jen's Instagram Dom's Instagram YouTube Channel For full show notes and resources visit https://jen.health/podcast/473 What You'll Learn: 2:05 What is Cognitive Nutrition? 8:09 Optimizing Energy and Brainpower 11:09 Foods for Mental Clarity 15:06 Fasting and Ketones for Brain Function 21:52 Understanding Metabolism 28:52 Improving Metabolic Health 32:08 Dieting Without Crashing Your Metabolism 35:20 Intuitive Eating and Whole Foods 38:07 The Importance of Protein and Fiber 42:33 Maintaining Willpower Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
You’ve read the books, watched the videos, and tried the apps — but your output hasn’t changed. In this episode, Thanh and Brooks break down why consuming productivity content can become its own form of procrastination. They cover optimization theater, endless tool switching, note hoarding, and planning as avoidance — and give you a simple […]
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1049 What if the fastest way to grow your e-commerce revenue isn't more traffic — but fixing what happens after customers land on your site? In this episode, host Kirsten Tyrrel sits down with Matthew Stafford, founder of Build Grow Scale, to unpack why most e-commerce businesses don't actually have a traffic problem — they have a conversion problem. Matthew shares how his journey from concrete work to building multi-million-dollar online stores led him to obsess over data, customer experience, and small optimization “hinges” that swing big revenue doors. The conversation dives into practical CRO insights like website speed, checkout optimization, micro-copy, and working backward through the funnel — while also exploring the often-overlooked role emotional intelligence plays in entrepreneurship, leadership, and decision-making. If you want to increase sales without chasing vanity metrics and build a business that works better for both you and your customers, this episode is packed with powerful takeaways! (Original Air Date - 12/23/25) What we discuss with Matthew: + Traffic vs. conversion problem + Optimizing existing visitors + Website speed & load time + Data-driven CRO decisions + Checkout page optimization + Micro-copy that converts + Working backward through funnels + Customer psychology & trust + Emotional intelligence in business + Removing ego from decisions Thank you, Matthew! Check out Build Grow Scale at BuildGrowScale.com. Follow Matthew on Facebook, LinkedIn, and Twitter. Watch the video podcast of this episode! Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound.With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future.In This Conversation We Discuss:[00:00] Introduction[02:20] A century of maintaining brand craftsmanship[05:02] Kicking off the brand's digital transformation[09:46] Sponsor: IntelliGems[11:47] Building omnichannel Ecommerce roadmaps[15:03] Sponsor: Klaviyo[17:24] Legacy systems and internal friction[18:17] Piloting in-store appointment bookings[23:40] Sponsor: eFulfillment Service[25:59] Winning over franchisees with customer data[27:19] Callouts[27:29] Optimizing for AI search and AEO[36:48] Why strong SEO fuels AI search success[39:02] Final thoughts and where to find GiuliaResources:Subscribe to Honest Ecommerce on YoutubeHigh-end Headphones, Speakers, and Televisions bang-olufsen.com/en/int Follow Giulia Miotti linkedin.com/in/giulia-miotti-digital/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of the PFC Podcast, Dennis sits down with missionary surgeon Jason to cut through the noise on real-world wound care in austere and unconventional warfare environments. From the bridge two miles from the front to resource-scarce guerrilla settings, Jason shares hard-won lessons on getting tourniquets off, aggressive debridement, and keeping patients from dying of infection weeks later.You'll hear why most tourniquets can (and should) come off early, how to use the 4 C's (Color, Consistency, Contractility, Capillary bleeding) to decide what stays and what goes, why inactivity is harm, and how daily dressing changes plus early cleaning beat the classic “leave it alone for 5 days” approach in many field conditions. Jason also covers practical logistics, antibiotic reality checks, pain management during dressing changes, and when a wound is actually ready for delayed primary closure.Key takeaways:Get the tourniquet completely off and look—most wounds do not need it left on.Dead tissue, dirt, and debris are the real infection risk; antibiotics cannot fix what you leave behind.The 4 C's give medics a clear, actionable decision tool for debridement.Aggressive early cleaning usually means fewer later trips to the OR, less pain, and better long-term outcomes.In prolonged or definitive field care, the medic who stays with the patient for weeks must own the wound—not just the initial hemorrhage control.Beefy red granulation without cellulitis is the green light for closure decisions; high-tension or complex wounds may still do better left open.Practical, no-nonsense guidance for anyone who may have to manage wounds far beyond the golden hour.Chapters00:00 – Intro & welcome00:20 – Guest intro: missionary surgeon in UW environments01:04 – Tourniquet still on + nasty wound: what actually improves outcome?01:19 – Get the tourniquet off as soon as possible01:40 – Data point: ~70% of tourniquets not needed03:11 – Why taking tourniquets off feels so scary04:14 – Don't lower slowly—get past venous pressure fast05:00 – Simple method: fully loosen, look, reapply only if needed07:17 – Risk of a brief look is low; most bleeding is manageable09:07 – Care under fire vs. tactical field care / PFC mindset12:25 – System solutions for large-scale conflict (push capability forward)14:46 – Optimizing the patient after hemorrhage control15:03 – Minimal tools needed + goal of removing barriers to healing16:18 – The 4 C's of viable tissue (Color, Consistency, Contractility, Capillary bleeding)17:15 – Lean aggressive: dead tissue + debris kills more than a little extra muscle19:05 – Fungal/opportunistic infections and why clean tissue matters22:13 – Early and repeated debridement until only living tissue remains24:00 – How far to go: check compartments, cut questionable tissue30:33 – Dressing strategy after initial debridement30:38 – Copeland method vs. daily (or more frequent) changes33:12 – Checking the wound the next day in austere settings34:34 – Pain control and watching the patient's face during dressing changes37:01 – What the dressing and wound bed should tell you37:35 – Antibiotics: best antibiotic is good debridement40:27 – Logistics in UW: travel light, use partner supplies, stay off the radar42:47 – When is the wound ready for delayed primary closure?45:45 – What Jason wishes more medics would internalizeFor more content, go to www.prolongedfieldcare.org
Listen to the full episode hereSpecial Guests: Kareem Farah and Robert Barnett.
S6:E71 AI has raised the floor. But has it raised the ceiling? Gee Ranasinha doesn't think so. AI has democratized content production, giving small businesses access to capabilities once reserved for larger organizations. But Gee argues that we're simultaneously creating what he calls a greater "preponderance of mediocrity" meaning more acceptable content, more quickly, from more companies, increasingly saying similar things. Queue up this episode of Small Business Stories for a thoughtful (and occasionally provocative) conversation about what marketing actually is, why businesses confuse marketing with promotion, and why understanding human behavior matters more than simply mastering the latest tools. Gee brings behavioral science into the discussion because people don't make buying decisions through purely rational analysis. Context, emotion, unconscious biases and mental shortcuts all affect how messages are interpreted. And that's where Dr. LL sees an important connection to misinterpretation risk. Businesses communicate what they intend to say. Customers respond to what they actually understand. Those aren't necessarily the same thing.
S6:E71 AI has raised the floor. But has it raised the ceiling? Gee Ranasinha doesn't think so. AI has democratized content production, giving small businesses access to capabilities once reserved for larger organizations. But Gee argues that we're simultaneously creating what he calls a greater "preponderance of mediocrity" meaning more acceptable content, more quickly, from more companies, increasingly saying similar things. Queue up this episode of Small Business Stories for a thoughtful (and occasionally provocative) conversation about what marketing actually is, why businesses confuse marketing with promotion, and why understanding human behavior matters more than simply mastering the latest tools. Gee brings behavioral science into the discussion because people don't make buying decisions through purely rational analysis. Context, emotion, unconscious biases and mental shortcuts all affect how messages are interpreted. And that's where Dr. LL sees an important connection to misinterpretation risk. Businesses communicate what they intend to say. Customers respond to what they actually understand. Those aren't necessarily the same thing.
With ADHD, procrastination is our prime nemesis. If a task is not stimulating or urgent, it gets forgotten about, pushed out, or endlessly plagues us with guilt because we can't seem to get it done. All of this can create an immense amount of suffering and low self-esteem. In this episode, we'll explore: Why we procrastinate What specific types of tasks get procrastinated How to motivate yourself when you're unable to get yourself started on a task What questions to ask yourself that will help you approach a task you typically procrastinate Which tools are most helpful to increase productivity and reduce procrastination ADHD Mind Mapping Workshop (Aug 29th & Sep 1st): https://adhdmindmapping.com FREE RESOURCE: Download the free five-day mini-course at: https://www.drummerinthegreatmountain.com/mini-course GET THE BOOK: This podcast is an audio companion for the book, "The Drummer and the Great Mountain - A Guidebook to Transforming Adult ADD / ADHD." Episode Timestamps: (00:00) – Podcast introduction and new book launch (00:36) – Overcoming procrastination and task motivation (01:57) – ADHD Mind Mapping Online Workshop and executive functioning tools (05:01) – Biochemical causes of procrastination and dopamine regulation (05:41) – Managing task overwhelm, emotional flooding, and perfectionism (08:35) – Five task categories: Mundane, overwhelming, emotionally charged, blurry, and no deadline (13:48) – Hunter-Farmer theory and survival instincts in task prioritization (16:32) – Optimizing brain chemistry with protein, cardio exercise, and sunlight (20:10) – Emotional motivation, self-compassion, and reframing inner dialogue (26:22) – Step-by-step questions to clarify tasks and identify simple next actions (30:46) – Overcoming repetitive task procrastination through systems and delegation (36:17) – Anti-procrastination tools: Mind mapping, journaling, and sketchbooks (39:03) – Body doubling and communal accountability (40:02) – The Five-Step Daily Planning Method, Pomodoro sessions, and mindful scheduling (43:52) – Recommended companion episodes, coaching, and community support Links Mentioned in this Episode: (Workshop) ADHD Mind Mapping (Episode) Journaling For Clarity (Episode) Perfectionism & "All or Nothing" Thinking (Episode) Sleep (Episode) ADHD Mind Mapping (Episode) The Power of Sunlight Don't see a player? Click this link to download the MP3 file. If you have an Apple device (iPhone/iPad), you can download the podcast (and subscribe) for free at this link: https://itunes.apple.com/us/podcast/adult-adhd-add-tips-support/id988935339 Visit the podcast web page to listen to all 126 episodes: http://www.drummerandthegreatmountain.com/adult-adhd-add-podcast >> Take the ADHD Hunter-type Quiz Outro voice over by Lauren Regan. Episode photo credit: Joel Lee Outro music by Bahman Sarram For more info, visit: http://www.DrummerAndTheGreatMountain.com
Send us Fan MailEmbarking on a bodybuilding or bikini competition prep is a significant undertaking that requires careful planning and self-assessment. In this insightful episode, we sit down with Erin Kamm, an experienced coach and IFBB Pro, to discuss the essential considerations before you dive into contest preparation. We explore critical factors ranging from physical readiness, including body composition and muscle density, to the often-overlooked mental and emotional preparedness. Learn how to optimize your nutrition and training leading into a prep, understand the importance of health assessments like blood work, and discover how to set realistic expectations for your journey to the stage. This episode provides invaluable guidance for anyone contemplating a competition, ensuring you approach it with intelligence and intent.What You'll Learn:How to assess your current body composition and set realistic prep timelines.The importance of muscle density for competitive bodybuilding and bikini.Optimizing food intake and cardio levels before starting a prep.How to manage conflicting fitness goals, such as prep and marathons/Hyrox.The crucial role of lab work and physicals in pre-prep health assessment.Recognizing the mental and emotional demands of contest prep.Strategies for a successful post-show recovery and avoiding common pitfalls.The value of a coach in guiding your competition journey.Prepare yourself for success by understanding every facet of contest readiness! #ContestPrep #BikiniPrep #BodybuildingJourney #FitnessGoals #ErinKammErin Kamm, an IFBB Pro, has been passionate about fitness since her varsity swimming days but battled a severe eating disorder for over 15 years. Her life transformed in 2015 when she began weight training, which sparked a love for bodybuilding and health. Since stepping on the NPC stage in 2016, Erin has competed in over 10 regional shows and 7 national shows, earning Top 10 finishes at NPC Jr. USAs and NPC North Americans and ultimately earning her Pro Card. Through bodybuilding, Erin not only achieved recovery but also uncovered a passion for gut and hormonal health, focusing on optimizing health from the inside out. Today, she helps clients achieve sustainable and balanced fitness goals, specializing in women's health, gut and hormonal health, and coaching both competitive athletes and lifestyle transformation clients. https://www.instagram.com/erinkamm_ifbbpro/Welcome to FitBody Lifestyle the podcast hosted by Jami and Greg DeBernard! Join us as we explore the multifaceted world of fitness, health, business, relationships, and the art of leading a well-rounded life. Whether you're pumping iron at the gym, grinding in your entrepreneurial endeavors, or simply striving for balance in your daily routine, you've landed in the right spot.In each episode, we'll embark on enlightening discussions, provide you with actionable tips, and share inspiring stories that touch on every aspect of your journey towards a healthier, more fulfilling life. We'll cover everything from fitness tips to expert guidance on nutrition, and effective weight loss strategies. Dive deep with us into topics like strength training for both body and mind, fostering cardiovascular health, and discovering the harmony between your daily lifestyle and your personal well-being. We're here to help you unlock your full potential, empowering you to transform your mind, body, and overall life. Connect With Us:https://www.fitbodylifestylepodcast.com/https://www.fitbodyfusion.com/https://www.instagram.com/jamidebernard/https://www.instagram.com/fbf_papa_bear/https:/...
In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topicsThe complexity of attribution systemsConnecting marketing channels for better insightsCommon mistakes in conversion trackingThe importance of holistic marketing systemsThe role of AI in marketing attributionLessons from managing over 100 million in ad spendThe impact of Google updates on marketing strategiesStrategies for effective cross-channel marketingChapters00:00 Introduction to Craig and his expertise in paid media02:00 Creating effective attribution systems in healthcare04:05 Understanding different attribution models for channels05:05 The role of AI in marketing attribution07:01 Balancing work and family life as a remote worker08:58 Adapting to pandemic conditions and remote work11:04 Early career challenges with marketing and attribution13:04 The importance of understanding business-level metrics15:55 Connecting financial data with marketing efforts18:55 The system approach to marketing and business success22:00 Common mistakes in marketing accounts and how to avoid them35:03 The impact of Google updates and how to adapt45:04 The importance of continuous learning and adaptationFind Craig on LinkedinJoin us on SlackSubscribe to our Newsletter
Are your paid social campaigns performing at their absolute peak? In this episode of the Builder Marketing Podcast, Josh Ranum of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their paid social strategy and get higher returns on ad spend. https://www.buildermarketingpodcast.com/episodes/333-optimizing-home-builder-paid-social-josh-ranum
In this science-backed episode, Dr. Scott Watier and Tommy Welling break down why when you eat matters just as much as what you eat for fasting success. They unpack new research showing that eating the exact same calories just four hours later in the day can leave you hungrier, burn less energy, and push your body toward storing fat instead of using it. The hosts explain how this comes down to a shift in hormone signals — specifically a drop in your body's natural fullness cue — rather than an actual spike in hunger itself. They connect this to real-life patterns many listeners fall into, like relying on dinner as the main meal or getting pulled into unplanned late-night eating, and why earlier fasting windows tend to set people up for more consistent results. Scott and Tommy also share practical ways to offset a later meal when it can't be avoided, including prioritizing protein and adding a short walk afterward. The episode reinforces one of the show's core themes: fasting isn't about skipping meals, it's about choosing when to eat so your body's natural rhythms work with you instead of against you. Listeners are encouraged to shift their eating window just one to two hours earlier this week and pay attention to how their hunger and sleep quality respond. Take the NEW FASTING PERSONA QUIZ! - The Key to Unlocking Sustainable Weight Loss With Fasting! Resources and Downloads: ***NEW RESOURCE!*** GRAB THE INSULIN RESISTANCE BUCKETS SUMMARY GUIDE SIGN UP FOR THE DROP OF THE ULTIMATE GUIDE TO BLOOD SUGAR CONTROL GRAB THE OPTIMAL RANGES FOR LAB WORK HERE! - NEW RESOURCE! FREE RESOURCE - DOWNLOAD THE NEW BLUEPRINT TO FASTING FOR FAT LOSS! SLEEP GUIDE DIRECT DOWNLOAD DOWNLOAD THE FASTING TRANSFORMATION JOURNAL HERE! Partner Links: Get your FREE BOX OF LMNT hydration support for the perfect electrolyte balance for your fasting lifestyle with your first purchase here! Get 25% off a Keto-Mojo blood glucose and ketone monitor (discount shown at checkout)! Click here! Our Community: Let's continue the conversation. Click the link below to JOIN the Fasting For Life Community, a group of like-minded, new, and experienced fasters! The first two rules of fasting need not apply! If you enjoy the podcast, please tap the stars below and consider leaving a short review on Apple Podcasts/iTunes. It takes less than 60 seconds, and it helps bring you the best original content each week. We also enjoy reading them! Article Link: https://pubmed.ncbi.nlm.nih.gov/36198293/
Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/
Why do nearly half of IR residents consider leaving the specialty, and what can be done to change that? On this episode of the BackTable Podcast, Dr. Neil Jain interviews Dr. David Mittelstein, an integrated IR resident at UC San Diego and co-chair of the SIR RFS Recruitment Committee, about the findings of a national SIR survey on interventional radiology resident attrition. They discuss what drives uncertainty, from lifestyle and call burden to job market fears, and highlight the program features that encourage retention, such as structured training, high case volume, and a culture of camaraderie. --- Get the BackTable apphttps://www.backtable.com/app --- This podcast is supported by RADPAD® Radiation Protectionhttps://www.radpad.com/ --- Timestamps 00:00 - Introduction04:31 - From Biomedical Engineering to IR07:41 - Recruitment Committee Mission12:37 - Match Trends Warning Sign15:12 - Survey Design Demographics20:21 - What Factors Matter25:04 - Why Residents Consider Switching30:23 - Recommendation 1 IR Curriculum32:32 - Recommendation 2 More IR Rotation34:10 - Recommendation 3 Build Camaraderie38:30 - Advice for Residents Who Are Doubting41:00 - What's Next for RFS Recruitment43:20 - Wrap Up --- More about this episode The conversation explores free-response themes from the survey, where 78 percent of residents cited lifestyle concerns, 31 percent pointed to job market uncertainty, and 22 percent mentioned call experience as reasons for questioning IR. Retention was linked to structured training (38 percent), high case volume and procedural experience (35 percent), and program camaraderie (18 percent). Dr. Mittelstein and Dr. Jain review three concrete recommendations to improve retention, examine early changes at programs like Georgetown, and offer practical advice to residents who may be quietly doubting their path in IR. --- Resources Episode # 554 Optimizing the IR/DR Curriculum & Experience https://www.backtable.com/shows/vi/podcasts/554/optimizing-the-ir-dr-curriculum-experience --- BackTable Vascular & Interventional (VI) is the go-to podcast for interventional radiologists, vascular surgeons, and interventional cardiologists. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app
Listen in as host Dr. Alex Crespo chats with Caryn Lindsey about her OTAI editorial entitled, "Treating mental and social health: A call for alternative payment models in orthopaedic trauma." Click here for the link to the editorial. To have further discussion with Alex or Caryn, please reach out to them by email: Amcrespomd@gmail.com or Caryn.Lindsey@csmc.edu For additional educational resources visit OTA.org
Rotator cuff repair continues to evolve—not only in how surgeons fix the tendon, but in how we think about healing, biomechanics, tissue quality, and augmentation.In this episode of The Sports Docs Podcast LIVE from the AOSSM Annual Meeting in Seattle, Dr. Albert Lin and Dr. JT Tokish join Dr. Ashley Bassett and Dr. Catherine Logan to discuss strategies for optimizing rotator cuff repair outcomes.The conversation begins with the evolution of the SpeedBridge repair construct and the emergence of the FiberTak SpeedBridge, including the potential advantages of smaller all-suture medial anchors, bone preservation, independent tensioning, and rip-stop techniques.The discussion then moves into one of the most rapidly evolving areas in rotator cuff surgery: biologic and structural augmentation. The group explores how surgeons identify patients at increased risk for failed healing, the role of the Rotator Cuff Healing Index, and the expanding options for augmentation—including the use of the long head of the biceps as an autograft and dermal allograft augmentation with CuffMend.In This EpisodeEvolving the SpeedBridgeThe SpeedBridge technique has become one of the most established approaches to arthroscopic rotator cuff repair, with more than 15 years of clinical experience supporting its durability.The group discusses:How SpeedBridge has changed arthroscopic rotator cuff repairFootprint restoration and broad tendon-to-bone compressionLoad distribution across the repair constructLong-term clinical outcomes and survivorshipWhy reproducibility may be one of the technique's greatest advantagesFiberTak SpeedBridge: The Next EvolutionThe conversation then turns to the FiberTak SpeedBridge, which incorporates smaller all-suture anchors in the medial row.There are several potential advantages:Smaller drill holes and reduced bone removalPreservation of greater tuberosity bone stockPotential advantages in revision surgeryAdditional fixation points with less disruption of the footprintStrong fixation and straightforward tensioningIncreased flexibility when treating complex tear patternsThe smaller 2.6-mm FiberTak RC anchor may allow surgeons to maximize fixation while minimizing disruption of the tuberosity footprint.Tensionable Knotless Anchors and Delaminated TearsOne of the challenges in rotator cuff surgery is that many tears are not simply a single layer of retracted tendon.In delaminated tears, the articular and bursal layers may retract differently.The team discuss how independently tensionable knotless medial-row anchors allow surgeons to:Evaluate the entire repair before final tensioningIndependently tension individual limbsBetter reduce different layers of the tendonImprove control of tissue reductionAvoid simply forcing multiple layers into one fixed positionThe conversation also explores the role of a medial pulley rip-stop, which can distribute forces across a larger area of tendon and potentially decrease suture cut-through in compromised tissue.Who Should Have an Augmented Repair?Not every rotator cuff repair requires augmentation.The group discusses how surgeons can identify patients at increased risk for failed healing based patient, tear and surgical factors. The Rotator Cuff Healing IndexThe discussion includes the Rotator Cuff Healing Index (RoHI), a scoring system designed to predict the likelihood of healing following rotator cuff repair.The guests discuss how risk stratification can help surgeons determine when the additional cost and complexity of augmentation may be justified.Biceps Smash: Turning the Long Head of the Biceps Into an AutograftOne of the most fascinating concepts discussed is the use of the long head of the biceps tendon as an autologous scaffold for rotator cuff augmentation.Dr. Tokish discusses the development of the Biceps Smash, in which the harvested proximal long head of the biceps tendon is compressed into a flattened graft that can be incorporated into the rotator cuff repair.Potential advantages include:Readily available autologous tissueNo additional donor-site morbidityNo immunologic concerns associated with allograft tissueHighly organized parallel collagen architecturePotential biologic activity from viable tenocytesAbility to potentially serve as a carrier for additional biologic therapiesThe group also discusses emerging clinical data examining healing and patient-reported outcomes following biceps autograft augmentation.Dermal Allograft and Other Scaffold OptionsThe conversation then expands to other augmentation strategies, including:Dermal allograftXenograftSynthetic scaffoldsAutograft tissueThe guests discuss the differences between structural support and biologic integration, as well as the importance of understanding how different scaffold materials interact with the host tissue.Dermal allograft has accumulated substantial clinical evidence supporting its use in selected rotator cuff repairs, particularly larger and higher-risk tears.The discussion also addresses concerns surrounding xenograft and synthetic materials, including inflammatory and foreign-body responses.CuffMend: Simplifying Dermal Allograft AugmentationFor surgeons who elect to augment a repair with dermal allograft, the procedure itself can add complexity and operative time.Dr. Tokish discusses how the CuffMend system is designed to streamline graft handling and delivery.The conversation focuses on how improvements in instrumentation and graft preparation can potentially:Reduce operative timeSimplify graft handlingImprove procedural efficiencyReduce technical variabilityMake augmentation more accessible to surgeonsSpeedFlex and Graft PreparationThe guests also discuss SpeedFlex, which uses pre-sized and pre-sutured ArthroFlex grafts.Available graft configurations include:20 × 25 mm and 25 × 30 mm1-mm and 2-mm thicknessesRather than requiring surgeons to prepare and load the graft intraoperatively, the pre-sutured configuration is designed to streamline preparation and reduce variability.FiberStitch RC SimpleAnother innovation discussed is the FiberStitch RC Simple implant for medial graft fixation.Dr. Tokish explains how the system can facilitate a "sandwich stitch," allowing the graft to be compressed between fixation points on the superior and inferior surfaces.Available straight and reverse-curved options provide additional flexibility for medial graft fixation.Key Takeaways1. The repair construct matters.SpeedBridge has established a strong clinical track record, while FiberTak SpeedBridge builds on that foundation with smaller all-suture medial anchors and additional flexibility.2. Bone preservation may be particularly important in complex and revision cases.Smaller all-suture anchors can minimize bone removal and preserve the greater tuberosity footprint.3. Not every rotator cuff repair needs augmentation.Patient characteristics, tear morphology, tissue quality, and repair mechanics should all factor into the decision.4. The biceps may be more than a pain generator.The long head of the biceps can potentially serve as a readily available autologous scaffold for rotator cuff augmentation.5. Dermal allograft remains an important augmentation option.Clinical evidence supports its use in selected higher-risk repairs, particularly larger or compromised tears.6. Making augmentation easier may increase adoption.Streamlined graft preparation, delivery, and fixation can reduce operative complexity while maintaining the principles of sound repair.7. The ultimate goal is healing—not simply repair.Modern rotator cuff surgery increasingly focuses on creating the biologic and biomechanical environment necessary for durable tendon-to-bone healing.Featured ResearchMillett PJ, et al. Long-term outcomes following arthroscopic rotator cuff repair using the SpeedBridge technique. The study demonstrated approximately 94% survivorship at 10 years, highlighting the durability of the construct.Colbath G, Murray A, Siatkowski S, et al. Autograft long head biceps tendon can be used as a scaffold for biologically augmenting rotator cuff repairs. Arthroscopy. 2022.Kwon J, et al. The Rotator Cuff Healing Index: A New Scoring System to Predict Rotator Cuff Healing After Surgical Repair. American Journal of Sports Medicine. 2019.Tokish JM, et al. Recent clinical work evaluating the use of a compressed long-head-of-biceps autograft for rotator cuff augmentation demonstrated promising healing rates and clinical outcomes at early follow-up.This episode of The Sports Docs Podcast was sponsored by Arthrex.
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1037 What happens when AI completely rewrites the rules of Google and Facebook ads — and most businesses don't even realize it yet? In this episode, host Brien Gearin sits down with Ryan Burch, founder of the Tobie Group, to break down how Google and Facebook ads are changing in the age of AI. Ryan shares his journey from print advertising to running a flexible, contractor-powered agency, and explains why small and local service businesses can no longer rely on old-school tactics or “set it and forget it” ad campaigns. They dive into how AI is reshaping search behavior, why brand and video content now play a huge role in ad performance, and the critical importance of clean tracking, clear targeting, and smart PR to stay visible in AI-driven search results! (Original Air Date - 12/10/25) What we discuss with Ryan: + Origin story of Ryan Burch + Transition from print to digital + Rise of flexible, contractor-led agencies + AI disrupting Google and Facebook ads + Shift in consumer search behavior + Importance of branding and video + Open targeting on Facebook + Google's Performance Max & AI Max + Tracking and conversion setup essentials + Local PR and authority building Thank you, Ryan! Check out Tobie Group at TobieGroup.com. Watch the video podcast of this episode! Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Kubernetes Bytes podcast, Bhavin talks to Phil Andrews, Global Field CTO at Cast AI about all things AI. The discussion starts by talking about why you don't need an Opus class or Fable/Mythos class model for each task, and how Kimchi from Cast AI can help manage the quality of your output with the cost associated with routing between different models. They also talk about Omni which allows customers to get GPUs across hyperscalers and neocloud providers. Listen to learn more! Check out our website at https://kubernetesbytes.com/ Show Notes: https://www.linkedin.com/in/philip-andrews-iii/ https://cast.ai/kimchi/ https://docs.cast.ai/docs/omni-overview https://cast.ai/blog/
In this episode, Danielle Roman, PharmD, BCOP, and Jordan Hill, PharmD, BCOP, discuss optimal care for patients with HR-positive/HER2-negative breast cancer receiving newer oral targeted therapies. Their conversation addresses treatment selection across early-stage and metastatic disease, biomarker-informed decision-making, adverse event management, and practical strategies to help patients remain on therapy. Key topics include: Selecting and sequencing oral targeted therapies, including CDK4/6 inhibitors, PARP inhibitors, PI3K/AKT pathway inhibitors, and oral SERDs Identifying patients with high-risk early breast cancer and applying evidence from trials such as monarchE, NATALEE, and OlympiA Using biomarkers such as BRCA1/2, PIK3CA, AKT1, PTEN, and ESR1 to guide therapy in metastatic disease Monitoring and managing treatment-related adverse events, including neutropenia, diarrhea, hepatotoxicity, QTc prolongation, hyperglycemia, rash, stomatitis, anemia, nausea, and fatigue Using dose modification, supportive care, patient education, and proactive follow-up to improve adherence and persistence with oral therapy Incorporating oncology pharmacists and the multidisciplinary care team into ongoing treatment monitoring and patient support PresentersDanielle Roman, PharmD, BCOP Manager, Oncology Clinical Pharmacy Services Oncology Clinical Pharmacy Specialist Allegheny Health Network Pittsburgh, Pennsylvania Jordan Hill, PharmD, BCOP Clinical Pharmacy Specialist, Breast Oncology West Virginia University Cancer Institute Morgantown, West Virginia Get access to all of our new podcasts by subscribing to the Decera Clinical Education Oncology Podcast on Apple Podcasts, YouTube Music, or Spotify. Access the full educational program: Link to full program:https://bit.ly/4gvZerW And be sure to try our Interactive Decision Support Tools for Early Breast Cancer and Selecting AKT or PI3K Inhibitors for Patients With Metastatic Breast Cancer. By answering just a few quick questions, you can see what 5 experts would recommend for specific patient scenarios. Early Breast Cancer:https://bit.ly/4gtUiUq AKT or PI3K Inhibitors in MBC:https://bit.ly/4qcyBvk Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you spending your time, energy, and attention on financial optimizations that barely move the needle? In this episode, Dr. Jim Dahle and Tyler Scott, President of Planning at White Coat Planning, work through a series of real listener questions, from Trump account contribution rules and gift tax exclusions to HSA family contribution limits and 457 plan quirks, and use each one to illustrate a bigger point. Some financial moves genuinely change your outcome. Others feel productive but barely register. They walk through examples of both. A listener trying to squeeze out a few extra months of tax-free growth by pre-funding a solo 401(k) contribution gets a gentle but clear answer: the impact is measured in hours, not years. Meanwhile, using a mega backdoor Roth option in that same account, or choosing tax-efficient accounts for early retirement withdrawals, can genuinely shift a retirement date by months or years. Tyler also introduces his framework of the four currencies of life, money, time, energy, and attention, and how understanding which one you're actually spending helps clarify which optimizations are worth pursuing. The takeaway is not that details do not matter. It is that knowing which details matter is the real skill. Today's episode is brought to us by SoFi, the folks who help you get your money right. Paying off student debt quickly and getting your finances back on track isn't easy, but that's where SoFi can help — they have exclusive, low rates designed to help medical residents refinance student loans—and that could end up saving you thousands of dollars, helping you get out of student debt sooner. SoFi also offers the ability to lower your payments to just $100 a month* while you're still in residency. And if you're already out of residency, SoFi's got you covered there too. For more information, go to https://www.whitecoatinvestor.com/Sofi SoFi Student Loans are originated by SoFi Bank, N.A. Member FDIC. Additional terms and conditions apply. NMLS 696891. The White Coat Investor Podcast launched in January 2017, and since then, millions have downloaded it. Join your fellow physicians and other high income professionals and subscribe today! Host, Dr. Jim Dahle, is a practicing emergency physician and founder of The White Coat Investor blog. Like the blog, The White Coat Investor Podcast is dedicated to educating medical students, residents, physicians, dentists, and similar high-income professionals about personal finance and building wealth, so they can ultimately be their own financial advisor-or at least know enough to not get ripped off by a financial advisor. We tackle the hard topics like the best ways to pay off student loans, how to create your own personal financial plan, retirement planning, how to save money, investing in real estate, side hustles, and how everyone can be a millionaire by living WCI principles. Website: https://www.whitecoatinvestor.com YouTube: https://www.whitecoatinvestor.com/youtube Student Loan Advice: https://studentloanadvice.com TikTok: https://www.tiktok.com/@thewhitecoatinvestor Facebook: https://www.facebook.com/thewhitecoatinvestor Twitter: https://twitter.com/WCInvestor Instagram: https://www.instagram.com/thewhitecoatinvestor Subreddit: https://www.reddit.com/r/whitecoatinvestor Online Courses: https://whitecoatinvestor.teachable.com Newsletter: https://www.whitecoatinvestor.com/free-monthly-newsletter
In this solo episode, I explore the pressure many of us feel to optimize everything: our careers, productivity, relationships, interests, self-care, rest, therapy, and even "healing." I talk about how time-consuming and how mentally draining it can be to try to make the "best" choice every time and make the most out of very experience. I also touch on how optimization can show up in relation to OCD and ADHD. I share how these thoughts and experiences have shown up in my own life, and how I've leaned into making room for imperfection, uncertainty, and doing things despite the outcome - as hard as it may be. I also talk about how growing up as a child of immigrants can influence one's view of success, productivity, and making the most of opportunities. As always, resonating with this episode does not mean you live with OCD, ADHD, or any specific diagnosis. You can relate to these topics for a variety of reasons. If you can relate, you're not alone.STAY CONNECTED:INSTA: @trustandthriveTIKOK: @trustandthriveEMAIL: trustandthrive@gmail.com
Recorded live at SOMA 26Dr. Emily Johnston (Cascadia Mountain Institute) and SFC Ezequiel Mendoza (Arctic Dustoff, Fairbanks) deliver a hard-hitting, field-validated look at how standard tactical medical gear and medications actually perform—and fail—in true Arctic and extreme cold conditions. Drawing from cold-soak testing, simulated combat exercises, and real operational experience, they break down battery and fluid-warmer failures, rapid freezing of IV tubing and blood sets, medication storage realities, tourniquet performance, and the critical need for early frostbite interventions like ibuprofen and iloprost far forward. Practical fieldcraft solutions, insulation strategies, and clear calls for better-designed cold-weather medical systems are front and center.Key TakeawaysNo electronic or mechanical medical device (IV pumps, Buddy Lite warmers, etc.) can be trusted to operate unprotected in Arctic conditions—insulate everything, including fluids and tubing.Fluids and tubing freeze extremely quickly and become brittle; passive warming solutions using insulated containers + chemical heat packs can keep fluids viable for many hours even at –20°F to –30°F.Body heat (base-layer transport systems worn against the skin) is the only reliably consistent way to prevent medication freezing during multi-day cold operations; outer pockets, med boxes, and sling packs routinely fail.Current blood administration sets create major clotting and failure points in the cold; shorter, fully insulated, or redesigned kits are needed.Most common tourniquets performed adequately after freeze-thaw cycles; metal windlasses held up better than plastic ones under extreme cold.Reperfusion injury is the dominant mechanism of tissue loss in frostbite. Early NSAID (ibuprofen) loading and rapid iloprost administration dramatically improve outcomes, yet cold-chain and far-forward delivery of iloprost remain unsolved problems.Manufacturer claims about extreme-cold performance often do not match real-world Arctic testing. Independent field validation is essential before relying on any device or medication in these environments.Chapters00:00 – Introduction & Arctic strategic context04:45 – Operational realities: long evacuation times and limited cold-weather experience06:00 – Battery and device cold-soak testing (IV pump & Buddy Lite)09:20 – Functional testing: frozen pumps, ruptured warmer cartridges, and fluid output11:40 – Practical insulation and pre-warming techniques for fluids13:40 – Medication transport failures vs. base-layer body-heat solutions18:50 – Blood product challenges and call for redesigned cold-weather kits20:20 – Tourniquet performance after freeze-thaw cycles21:15 – Frostbite pathophysiology and the critical role of early ibuprofen + iloprost27:20 – Path forward: needed research, device redesign, and medication stability after freezing29:40 – Closing remarks and Q&A discussionFor more content, go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
I have a complicated relationship with parenting experts. I usually leave them feeling worse than when I walked in, one more list of things I'm apparently getting wrong. So I sat down with Dr. Becky Kennedy, the most trusted parenting expert in the country, half braced to feel like a failure again. Instead I said the quiet thing out loud. I'm tired. I'm so tired. And the woman who wrote the book looked at me and said, me too. We're the first generation of parents in a world that never turns off. Then she told me the only thing she'll call herself an expert in is imperfect parenting, and something in me unclenched for the first time in about a year. Because here's what nobody hands you with the baby: the exhaustion isn't a sign you're doing it wrong. Sometimes it's just proof of how much you're carrying. We get into all of it. Why our kids' feelings run the entire household now, and how that even happened. Whether we're performing motherhood for an invisible audience instead of just living it. And the line I genuinely cannot shake, that optimizing for our kids' happiness is the fastest way to optimize their anxiety. She also asked me one question I was too embarrassed to answer honestly. How often are you just around your kid, quiet, not on your phone? Reader, I did not have a good answer. Somewhere in there I had to admit I don't fully know what I'm doing as a mother, and she let me off the hook in the best way: nobody does. The whole conversation kept landing on two words. Do less. So much less. I cannot tell you how good it felt to be told that by the one person allowed to say it. This is for the mom who reads every book, holds every boundary, names every feeling before it becomes a tantrum, and still lies awake certain she's the one getting it wrong. You're not. You're just tired, and you've been sold a version of good mom that was never real. This is Dr. Becky Kennedy, and I left this one lighter than I've felt in a long time. New episodes of Not Alone every Wednesday. Subscribe so you never miss one. FOLLOW DR. BECKY Instagram: https://www.instagram.com/drbeckyatgoodinside Good Inside Instagram: https://www.instagram.com/goodinside Good Inside with Dr. Becky Podcast: https://podcasts.apple.com/us/podcast/good-inside-with-dr-becky/id1561689671 Good Inside: https://www.goodinside.com/ FOLLOW VALERIA Instagram: https://www.instagram.com/valerialipovetsky TikTok: https://www.tiktok.com/@valeria.lipovetsky Facebook: https://www.facebook.com/valerialipovetskyblog FOLLOW NOT ALONE Instagram: https://www.instagram.com/notalonepod TikTok: https://www.tiktok.com/@notalone.pod Podcast: https://www.notalonepod.com/ SHOP Shop my look from this episode: https://shopmy.us/shop/collections/6585812 Amazon Storefront: https://www.amazon.com/shop/valerialipovetsky WHAT WE TALKED ABOUT 2:00 My tricky relationship with parenting experts 3:30 I'm sick of it, and I don't think doing it all made me a better mom 6:10 When did being a good mom mean never stopping? 9:05 Why we hear a mother want less and think she loves them less 11:40 She's tired too, even as the one everyone runs to 13:30 Around your kids versus actually with them 16:20 The performance of motherhood 18:30 Optimizing for their comfort at every moment 21:15 Happy kids don't become happy adults the way we think 24:00 Optimizing for happiness optimizes for anxiety 26:30 The two words that change everything: I believe you 29:03 Why fixing their feelings backfires 33:10 The death of the tiger mom 36:40 The childhoods we came from 40:00 Raising them entitled without meaning to 42:23 Stop negotiating the same thing every day 45:30 A firm boundary and real empathy at the same time 49:15 What she actually does at seven in the morning 52:00 She doesn't parent like Dr. Becky either 55:30 Do less. So much less 58:42 You yell, I yell, and then we repair 1:02:41 Repair is the whole thing 1:05:30 This isn't really a parenting book 1:07:05 Perfect parenting was never the goal DISCLAIMER The links in this description are sponsor or affiliate links. If you make a purchase through these links, I may earn a credit or commission at no additional cost to you. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us Fan MailAmazon makes the Subscribe & Save cancel button harder to find than it should be. This video shows exactly how to manage subscriptions on both desktop and the mobile app. It covers how to cancel or edit an Amazon Subscribe & Save order, including how to change delivery frequency, adjust quantity, skip a delivery, or stop recurring orders. It also explains why Amazon sellers should understand this process and how setting delivery intervals based on actual product usage can make customers less likely to cancel after future orders.Book a call with My Amazon Guy for help growing your Amazon business: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonSelling #AmazonTips #AmazonSubscriptionWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Introduction: The problem with canceling subscriptions 00:19 - How to cancel on Desktop (Subscribe & Save menu) 00:43 - Editing vs. Switching products 00:57 - Mobile App walkthrough: Finding "Your Stuff" 02:08 - Why Amazon makes it difficult 02:17 - Strategy for Sellers: Why Subscribe & Save is vital 03:07 - Optimizing subscription frequency to prevent churn 03:44 - Final tips and channel subscribe-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
#363: Three waves of the web, and you are late for the third one. The 90s were about getting a browser to render your page at all. The early 2000s were about SEO, or as Darin puts it, sell me all the ads ready. Now it is agent ready, and Cloudflare built a scoreboard for it at [isitagentready.com](https://isitagentready.com/). The devopsparadox.com site scored about 70 out of 100 and then went down when Cloudflare added new checks. Run yours. You will be sad. Viktor thinks the framing is slightly off, though, and the correction is the good part. Optimizing for agents that browse your site is aiming at the wrong thing, because most requests never touch your server. Agent asks the model, model answers, agent shows you. So the target is not the crawler, it is the training data - and if the model does go looking, the question becomes whether you are the first answer or one of the five sites it was told to go analyze. Same game as Google. Different index. It is not Google index anymore, it is model training now. Then the practical part. Five things Cloudflare scores you on: discoverability, content, bot access control, API, Auth, MCP & Skill Discovery, and Commerce. Content accessibility is where most of you are losing, because agents want Markdown and you are serving them a pile of HTML tags to strip. Both DOP and Viktor's site are Hugo, so the Markdown is already sitting on disk next to the HTML - serve one or the other based on what the request asks for. Almost no effort. If you are still shipping a JavaScript-rendered site, Darin says it is game over, and humans do not like those either. On the blocking side, both of them are baffled by the same thing: if you do not want agents reading it, do not publish it. robots.txt is a suggestion at best. If you really want to block, actually block. The API argument is the one that will annoy people. Viktor says CLIs and MCP servers are both auto-generated from a schema, so the real work is having a good API, and most companies do not. But who your audience is decides the wrapper - developers already have Bash, so give them a CLI and get out of the way. Everyone else needs MCP, because Viktor's mom is not installing your binary. And somewhere in the middle of all this Darin asks whether documentation should live in the code now more than ever, and Viktor says no, less than ever - he wants it separate so he can review it, because agents made everything cheap to produce and review is now the only thing standing between him and 5,000 features a day. Also: WordPress should be the last thing you consider, not the first. YouTube channel: https://youtube.com/devopsparadox Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/ Slack: https://www.devopsparadox.com/slack/ Connect with us at: https://www.devopsparadox.com/contact/
In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends. Tune in wherever you get your podcasts, and watch the video episode on YouTube!Dive Deeper
Scott sits with Christian, founder of Autopilot, about his extensive study on Amazon's AI shopping assistant (Alexa / Rufus) and how generative recommendations are fundamentally changing how products get discovered on and off Amazon. Christian explains that AI-driven shopping isn't just a replica of traditional search results, it also represents a distinct "third shelf" alongside organic search and paid advertising. Through a study analyzing over 110,000 search listings and 13,000+ Alexa recommendations, Christian discovered that 64% of Alexa's suggestions actually fall outside the top 10 organic search results. While top organic spots hold an advantage for the primary recommendation, deeper AI suggestions heavily favor long-tail products backed by strong star ratings (4+ stars), high sales velocity, and concise titles optimized for AI truncation. Furthermore, running PPC ads offers only a tiny chance of forcing an AI recommendation if the listing lacks strong underlying signals. The big takeaway is that AI discoverability operates as a holistic 360-degree ecosystem. Off-Amazon content on target sites, D2C stores, and deal forums heavily feeds engines like ChatGPT and Google AI. To win in the long run, brands must optimize their data infrastructure and create "agent-friendly" D2C content that AI bots can crawl, validate, and convert into citations and recommendations. Episode Notes: 00:00 – Christian's background 01:30 – How analyzing 15,000+ brands led to founding Autopilot 03:00 – Amazon unifying Rufus and Alexa under one shopping brand 04:30 – Why AI recommendation is Amazon's "third shelf" 06:00 – Methodology behind the 13,000+ Alexa recommendation study 07:30 – Alexa picks 09:30 – PPC reality check 11:00 – Category variations: Apparel vs. Health & Supplements 12:30 – What signals drive AI picks (ratings, sales velocity, title length) 14:30 – ChatGPT & Google Shopping 17:00 – Optimizing off-Amazon content for AI crawlers 19:00 – Tracking AI visibility using tools like Gumshoe, Peek, and Profound 21:00 – The scale of AI shopping: Over 100 million daily product searches 22:30 – How to connect with Christian and access the study report Related Post: Amazon Accelerate Coupon Code: Save $50 With SmartScout How to Reach Christian: Website: autopilotbrand.com LinkedIn: linkedin.com/in/umbach Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library
Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online reviews, and hyperlocal marketing are reshaping how parents choose healthcare providers, and how to tie every initiative back to measurable business outcomes. You'll learn: How to rebuild attribution around patient growth instead of vanity metrics Why AI search and ChatGPT are already driving patient bookings How a review generation strategy drove an 85% increase in five star reviews How to prove marketing's impact with executive-level metrics Listen in to learn how today's healthcare marketers are turning better measurement into better patient growth. RELATED RESOURCES Connect with Kassie - https://www.linkedin.com/in/churchillk/ Optimizing for AI search: A new era in healthcare marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a patient journey? Examples to grow your practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/
After roughly half-a-dozen episodes of unfortunate absence, we're pleased to welcome Dustin back to the fold, and just in the nick of time at that. A trio of interesting stories have bubbled to the surface over the past week worth examining, and they require further inquiry from the whole cast. For starters, Sony's financials show a stagnant (albeit perfectly healthy) PlayStation brand, as PS5 marches ever-slower towards 100 million units sold. And then there's Electronic Arts, the pioneering American publisher that sold-out to a wealthy foreign interest, with untold ramifications on the other side of the biggest-ever leveraged buyout in human history. Finally, we come to Netflix and Rockstar, who have teamed-up for what can only be described as a unique approach towards showcasing Grand Theft Auto VI, one (perhaps not surprisingly) some people aren't thrilled about. Among other news (and other nonsense), we also get into your listener submissions, as we do each week. How will MLB: The Show 27 be affected next year by what appears to be an inevitable work stoppage in professional baseball? Is there any workable idea for a framework surrounding the second-hand buying, selling, and trading of digital games? Could Sony blunt PlayStation 6's inevitably-high cost by taking a page from Xbox's book and offering hardware on long-term payment plans? Has Colin been saying "beaucoup bucks" wrong, or does one listener simply not know his French? This episode is sponsored by BetterHelp. Sign up and get 10% off at https://www.betterhelp.com/symbols Sign up for your $1 per month trial at https://www.shopify.com/sacred Get 365-day returns and free shipping at https://www.quince.com/sacred Timestamps: Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement.0:00 - Intro21:28 - Beaucoup bucks23:15 - Has Colin gone woke?30:57 - Betting on Dustin's return35:44 - Last games during Dustin's leave51:19 - Balancing work, life, and kids58:32 - GTA VI premieres on Netflix1:16:24 - Sony Q1 26 financials1:56:48 - EA's sale to the Saudis is done2:11:37 - Shift Up's AI music video2:21:50 - Dave Bautista as Kratos?2:26:59 - New PlayStation LEGO2:27:31 - Black Ops on PS5 sales2:28:34 - What We're Playing (Halo, GTA SA, Big Walk, Splatoon Raiders)2:55:43 - AI Moderation3:13:54 - MLB Lockout3:17:47 - Optimizing games too much3:24:30 - Buying and selling digital games3:34:09 - Lack of real games media3:41:07 - Buying PS6 via contract Learn more about your ad choices. Visit podcastchoices.com/adchoices
Optimizing business operations isn't just about efficiency—it's about creating a culture where teams thrive and businesses scale sustainably. In this episode of The Greatness Machine, Jhana Li shares powerful insights on transforming company dynamics through team swaps, radical honesty, and operational intelligence. She breaks down how leaders can uncover hidden inefficiencies, foster a feedback-driven environment, and build organizations that don't just grow, but evolve. From navigating tough conversations to designing systems that support long-term success, Jhana offers a roadmap for turning operations into a competitive advantage. In this episode, Darius and Jhana will discuss: (00:00) Introduction and Guest Background (02:02) Jhana's Journey into Operations (04:59) The Role of Visionaries and Integrators (08:00) Defining Success in Business (09:55) The Importance of Sustainable Growth (12:52) Learning Through Pain in Entrepreneurship (17:11) Navigating Remote Work and Team Culture (19:56) Mentorship in a Remote Environment (23:09) Operational Strategies for Business Success (24:25) The Bucket Analogy: Understanding Operations (26:27) Finding the Right Operator (28:19) The Role of Subject Matter Expertise (31:50) Removing Friction for Sustainable Growth (33:25) Building a Remote Culture (36:33) Essential Technologies for Virtual Operations (46:49) Creating a Culture of Radical Honesty (48:57) Starting with Low-Hanging Fruit in Culture Change Jhana Li is the founder of Spyglass Ops, a company dedicated to helping entrepreneurs scale past 7- and 8-figures through expert Operations consulting, recruitment, and training. Before launching Spyglass Ops, Jhana served as COO for multiple startups, all while traveling full-time in a converted van across North and South America. After witnessing countless founders struggle without the right operational foundations, she set out to change that. Over the past three years, she has helped 100+ businesses streamline their operations, enabling them to grow while reclaiming their personal freedom. Connect with Jhana: LinkedIn: https://www.linkedin.com/in/jhana-li Instagram: https://www.instagram.com/thejhanali/ Twitter: https://x.com/thejhanali Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.
Somewhere along the way, wellness became more about buying things than building health. In this episode, Danielle challenges five of today's most popular wellness trends and explains why doing something that's marketed as "healthy" doesn't automatically mean it's improving your health. This isn't about bashing wellness or saying these tools never have a place. It's about learning how to think critically, separate evidence from marketing, and focus on the habits that actually move the needle. If you've ever wondered whether you're building real health—or just getting really good at wellness—this episode is for you. Learn more about working with Danielle Shop Danielle's masterclasses (learn more in 60-90 minutes than years of dr appointments) Follow Danielle on IG Follow Empowered Mind + Body on IG
Interhospital transfers are a critical part of ensuring patients receive the right care at the right time. Standardized processes can help improve patient flow, strengthen communication, and create more consistent experience for patients and care teams. Our host Shannon Hale sits down with Dr. Benjamin Buettner, Assistant Clinical Professor of Internal Medicine and Medical Director of the Transfer Center at The Ohio State University Wexner Medical Center, to discuss how their system is improving transfers through standardization, collaboration and innovation. Guest Speaker: Benjamin P. Buettner, MD, FACP Assistant Clinical Professor of Internal Medicine Medical Director, Transfer Center The Ohio State University Wexner Medical Center Host: Shannon Hale, MHA, RN, CPHQ Senior Program Director, Performance Improvement Programs Vizient Show Notes: [00:42] Inside Ohio State's Transfer Center and managing monthly bed requests [02:41] Why standardizing transfer processes improves consistency, patient safety and operational efficiency [05:22] Simplifying transfer reasons and redesigning workflows to support better decision making [06:21] Optimizing the electronic health record and building stakeholder buy-in [07:57] Balancing patient needs with capacity management and making thoughtful transfer decisions [09:11] Investing in frontline nurses and using technology to improve transfer outcomes [11:48] Lessons learned from improving inter hospital transfer workflows and sustaining long term change [15:11] What's next for Ohio State including AI, predictive analytics and the future of transfer centers Links | Resources: Contacting Knowledge on the Go: picollaboratives@vizientinc.com Subscribe Today! Apple Podcasts Spotify YouTube Android RSS Feed
In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield is joined by Ron Desi, founder of Growth Vids, to discuss the power of YouTube in marketing for personal injury law firms. Ron shares his insights on how law firms can effectively use YouTube to generate leads and build trust with potential clients. He explains the importance of creating content that answers frequently asked questions and addresses specific client concerns, emphasizing the need for empathy and personal connection in video marketing. The conversation also covers the impact of AI on search engines and how it influences content strategy. Ron provides practical advice on video production, including content creation, video length, and posting frequency, as well as tips for attorneys on getting comfortable in front of the camera. Listeners will gain valuable insights into enhancing their digital presence and attracting clients through strategic video marketing. Key Timestamps: 00:01 – Introduction 00:12 – Lindsey introduces Ron Desi 01:49 – Ron’s background and journey into video marketing 03:29 – Benefits of using YouTube for personal injury law firms 07:00 – Building trust through empathy in video content 10:50 – The role of AI in content discovery and SEO 15:17 – The importance of specific content for search visibility 20:52 – Strategies for video content creation and posting frequency 26:04 – Deciding who should be on camera for your videos 31:16 – Optimizing YouTube videos for better ranking 36:03 – Creating unique content that stands out 40:31 – The value of specific, targeted video content 45:23 – Tips for attorneys to get comfortable on camera 47:27 – Ron shares resources for getting started with video topics See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. What Is Your Background And How Did You Get Into Using YouTube For Business? I began as a professional spokesperson, creating videos for businesses that needed an on-camera presence but didn’t want to do it themselves. I realized the power of YouTube when I started answering frequently asked questions for an MBA program I was directing. This led to the creation of a YouTube channel, which eventually turned into a business. Now, I focus on helping clients, especially in the legal field, leverage YouTube to answer common questions and build their brand. How Can Personal Injury Attorneys Benefit From Using YouTube? YouTube is a fantastic platform for personal injury attorneys to build trust and establish themselves as authorities. By creating videos that address common questions, lawyers can offer a personal touch that written content can’t match. Videos allow potential clients to see and hear the attorney, which helps in building a relationship and trust. This is crucial because people dealing with personal injury cases often have personal, emotional, and sensitive issues that they need help with. What Are Some Key Benefits Of Creating Videos For Frequently Asked Questions? Creating videos for common questions streamlines communication with potential clients and saves time. Instead of repeatedly answering the same questions, attorneys can direct clients to their videos, providing a consistent and thoughtful response every time. This strategy not only makes the firm more efficient but also enhances their SEO, as people searching for answers will come across these videos, increasing the firm’s visibility and authority online. Where Does YouTube Fit Into Modern Law Firm Marketing Strategies? YouTube acts as an extension of a law firm’s marketing funnel. At the top, videos reach people who are beginning their search for information. As potential clients move down the funnel, they find more detailed content that answers their specific questions and reassures them about the firm’s expertise. Testimonials and case studies at the bottom of the funnel help seal the deal by building trust and credibility. How Does AI Influence The Importance Of Maintaining A YouTube Presence? AI is transforming how people search and find information online. While traditional search engines are still widely used, AI tools are starting to pull content directly from platforms like YouTube. Therefore, having a robust YouTube presence ensures that a law firm’s content is included in these AI-driven results. This enhances the firm’s visibility and authority, making it crucial to continue producing and optimizing video content. What Is The Recommended Content Creation Strategy For Law Firms On YouTube? For personal injury law firms, it’s effective to create short, bite-sized videos that answer specific questions. These should be posted consistently, ideally daily, to build a comprehensive library of content. The goal is to dominate local search results by having a large repository of videos that address various client concerns, making it easy for potential clients to find and trust your firm. Should Attorneys Appear On Camera Themselves Or Hire A Spokesperson? Ideally, attorneys or someone from their staff should appear on camera to personalize the content and build trust. However, if time or comfort with being on camera is an issue, hiring a spokesperson is a viable alternative. Consistency and quality are key, so it’s more important to ensure regular content updates than to have the attorney personally in every video. How Can Attorneys Improve Their On-camera Presence? Attorneys should become comfortable with being slightly bigger versions of themselves on camera, using gestures and modulating their voice for clarity and engagement. Practicing on camera without the pressure of posting can help. Additionally, using a teleprompter for scripted content or chunking information into short, memorable pieces can improve delivery and ease. How Can Law Firms Ensure Their YouTube Videos Reach The Right Audience? Optimizing video titles, descriptions, and tags with relevant keywords is crucial. Using tools to research and include popular search terms specific to the firm’s locale and practice area can improve searchability. Additionally, creating an SRT file for captions enhances accessibility and indexing by YouTube, further boosting visibility in search results. How Should Law Firms Decide On The Specificity Of Video Content? Law firms should focus on creating specific, localized content that addresses distinct client issues. Broad topics may attract a wide but irrelevant audience, while specific topics, such as local laws or incidents, ensure that viewers are more likely to be potential clients looking for legal assistance in that area.
No guest this time. Just me, the mic, and a mid-summer catch-up on what's actually happening in aesthetic medicine right now.There is more noise than ever. TikTok, Instagram, Google, AI. Everyone has an opinion about what you should be doing, what you shouldn't be doing, what works and what's a waste of time.So I wanted to cut through some of that and get back to the basics.For me, there are three pillars of non-surgical rejuvenation:• Optimizing injectables without looking overdone• Laser resurfacing to improve the quality and health of your skin• Non-surgical skin tightening for the right patient, at the right timeI get into what each of these can realistically accomplish, where the limitations are, when surgery may actually be the better answer, and some of the biggest myths surrounding energy-based devices.There is no one machine, injectable or treatment that does everything. The art of aesthetic medicine is knowing what to use, when to use it, and when not to use it.And since it's summer, I'm also breaking down some of the treatments we can still safely do this time of year.For more from me on pro-aging, check out my book, The Pro-Aging Playbook.
Work With Me To Scale Your Business: https://go.scalingwithsystems.com/GustavoVidales ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi sits down with Gustavo, founder of a virtual assistant agency providing inside sales agents for real estate, doing $220K a month with a razor-thin 5–10% profit margin. Chapters: 00:00 Intro & Meet Gustavo: VA Agency Doing $220K/Month 00:53 The Business: Revenue Breakdown & the Real Constraint 04:52 Pricing Structure, Lifetime Value & the Part-Time Problem 09:51 Who's Actually Being Served: Avatar & ICP Deep Dive 13:40 Cold Calling vs. Inbound Leads: Which Client Actually Works 17:42 Why the Offer Is Stuck Between Done-With-You & Done-For-You 21:05 Reworking the Offer: Full-Stack Done-For-You at $3,000–$3,500/Month 25:11 Why You're Optimizing for the Wrong Avatar 30:18 Adding Risk Reversals & the Alignment Guarantee 33:07 Reworking the Marketing & Sales to Match the New Offer 37:26 How to Transition From Old Offer to New Without Losing Revenue
What if everything we've been told about Parkinson's disease and brain degeneration is wrong? For decades we've been told that neurodegenerative diseases like Parkinson's are progressive, irreversible, and caused primarily by the loss of dopamine. But what if that's only part of the story? In this fascinating conversation, Dr. Jannine Krause sits down with Dr. Greg Eckel, naturopathic physician, acupuncturist, neuroregeneration pioneer, founder of the Academy of Mind-Body Medicine (AGEMED), and author of Defying Parkinson's, to challenge conventional thinking about brain disease. After losing his wife to a neurodegenerative illness, Dr. Eckel began questioning everything he believed about medicine. That journey led him to a revolutionary perspective: The brain doesn't simply degenerate, it runs out of energy. In this episode we'll explore how restoring mitochondrial function, reducing inflammation, supporting gut health, balancing the nervous system, and addressing environmental toxins may help create new possibilities for healing, not only for Parkinson's disease but also traumatic brain injuries, cognitive decline, and optimizing peak mental performance. If you or someone you love has Parkinson's, memory loss, a traumatic brain injury, or simply wants to improve brain health, this episode will completely change the way you think about the brain. Timestamps 00:00 Introduction to Dr. Greg Eckel 02:45 The diagnosis that changed Dr. Eckel's life forever 08:20 Why Parkinson's isn't just a dopamine deficiency 14:30 The biggest misconception about neurodegenerative disease 20:10 The brain doesn't degenerate—it loses energy 27:15 Mitochondria: the missing piece of brain health 33:40 Gut health, inflammation & environmental toxins 40:30 Why conventional medicine manages symptoms instead of restoring function 47:20 Regenerative medicine and the future of neurological care 54:10 Lifestyle strategies that support brain regeneration 59:15 Optimizing brain performance—even without disease In This Episode You'll Learn ✔️ Why Parkinson's disease involves much more than dopamine loss ✔️ The hidden role of mitochondrial dysfunction in brain disorders ✔️ How brain energy influences cognition, movement, and recovery ✔️ The surprising connection between gut health and neurological disease ✔️ Why environmental toxins may contribute to neurodegeneration ✔️ Lifestyle habits that support neuroplasticity and brain regeneration ✔️ How movement, sleep, and stress influence healing ✔️ Emerging regenerative medicine therapies for Parkinson's and traumatic brain injury ✔️ Why optimizing brain health benefits everyone—not just those with neurological disease ✔️ What the future of neuroregeneration could look like Key Takeaways The traditional model of brain disease may be incomplete. Rather than simply accepting degeneration, Dr. Greg Eckel encourages us to understand how the brain's energy systems influence function, healing, and resilience. By supporting mitochondrial health, reducing inflammation, improving gut health, and restoring nervous system balance, we may be able to shift what's possible for patients living with neurological conditions—and for anyone seeking better cognitive performance. Connect with Dr. Greg Eckel
In Part 2, we transitioned to a journal club featuring two impactful recent publications on astigmatism management. Dr. Sella reviews a randomized clinical trial comparing femtosecond laser arcuate keratotomy (FLAK) versus toric intraocular lens implantation for the correction of corneal astigmatism during cataract surgery, followed by a discussion of toric intraocular lens calculations in eyes with corneal ectasia, highlighting the unique challenges of achieving accurate refractive outcomes in patients with irregular corneas. Together, both episodes combine expert perspective with the latest clinical evidence, offering practical insights into contemporary cataract and refractive surgery. Whether you are a resident, comprehensive ophthalmologist, anterior segment surgeon, or simply interested in advances in ophthalmology, we hope you enjoy both parts of this special series. Subscribe to the podcast: https://MayoClinicOphthalmology.podbean.com Follow and reach out to us on X and IG: @mayocliniceye
In this episode, I sit down with Dr. Jennifer Timmons, MD, a board-certified family physician and longevity doctor, to explore why fertility cannot be separated from whole-body health. After more than a decade in traditional primary care at UCLA Health, Dr. Timmons recognized how often the conventional system waits for disease rather than addressing the dysfunction beneath it. She now blends functional, precision, and longevity medicine to help her patients build true vitality from the inside out. We talk about why your terrain matters as much as any protocol, how gut health quietly drives inflammation and autoimmune conditions, and why so many seemingly unrelated symptoms trace back to a compromised gut lining. Dr. Timmons walks us through the role of leaky gut in fertility, the importance of blood sugar stability for egg and sperm quality, and the everyday lifestyle inputs that influence cellular health, including light exposure, circadian rhythm, time-restricted eating, and microplastic exposure. She also shares which longevity practices are accessible to everyone, why social connection turned out to be one of the strongest predictors of long life in Harvard research, and the simple food order and movement habits that move the needle most for metabolic health. This conversation is a thoughtful, grounded look at how to support the body so it can do what it already knows how to do. Key Takeaways: Fertility is a reflection of whole-body health, not an isolated system. Optimizing your terrain matters as much as any procedure or protocol. Gut health is foundational. Leaky gut and compromised intestinal lining can drive autoimmune conditions, inflammation, and impaired nutrient absorption, all of which affect fertility outcomes. Even a nutrient-rich diet cannot do its work if the gut barrier is inflamed. Healing the gut lining is often the missing piece in fertility preparation. Chronic inflammation is one of the biggest drivers of disease and reproductive dysfunction. Identifying and addressing inflammatory triggers can shift the entire picture. Blood sugar stability directly impacts egg and sperm quality. Simple shifts like eating fiber and protein before carbs, walking after meals, and avoiding late-night eating make a real difference. Light, circadian rhythm, and meal timing are powerful regulators of hormonal and cellular health. A simple 12-hour overnight fast offers measurable benefits without extreme restriction. Microplastics and environmental toxins are quietly impacting reproductive health. Fiber, NAC, sweating, and reducing plastic exposure all support your body's natural detox pathways. Longevity practices are accessible to everyone. Whole foods, movement, quality sleep, clean water, and strong social connection are the real foundations of a long, healthy life. Social connection is one of the strongest predictors of longevity, even more than diet or socioeconomic status in Harvard research. Community is medicine. Guest Bio: Dr. Jennifer Timmons, MD is a Longevity Physician and the Founder and Medical Director of Timmons Wellness, a concierge medical practice providing hyper-personalized healthcare. With over 10 years of experience practicing traditional primary care at UCLA Health, along with advanced training in Functional and Integrative Medicine, Precision Medicine, and Longevity Medicine, Dr. Timmons is committed to helping people enjoy longer, healthier lives through a customized care model. Her expertise includes hormone optimization, metabolic and cardiovascular health, proactive disease prevention, weight management, and more, encompassing both proven strategies and innovative technologies. As Founder and Medical Director of Timmons Wellness, she helps people move beyond basic wellness toward longevity medicine, and build sustainable habits that increase not just the years of their lives, but their number of healthy years. Website: TimmonsWellnessMD.com Instagram, TikTok, YouTube: @JenniferTimmonsMD Disclaimer: The information shared on this podcast is for educational and informational purposes only and is not intended as medical advice. Please consult with your healthcare provider before making any changes to your health or fertility care. Ready to discover what your body needs most on your fertility journey? Take the personalized quiz inside The Wholesome Fertility Journey and get tailored resources to meet you exactly where you are: https://www.michelleoravitz.com/the-wholesome-fertility-journey For more about my work and offerings, visit: www.michelleoravitz.com Curious about ancient wisdom for fertility? Grab my book The Way of Fertility: https://www.michelleoravitz.com/thewayoffertility Join the Wholesome Fertility Facebook Group for free resources & community support: https://www.facebook.com/groups/2149554308396504/ Connect with me on social: Instagram: @thewholesomelotusfertilityFacebook: The Wholesome Lotus
In this episode, we share the three biggest mistakes to avoid before bed and the simple shifts that can dramatically improve your sleep quality. We dive into the science of what happens while you sleep, why "sleep pressure" is essential, and how your circadian rhythm influences everything from hormones to energy and recovery.You'll also hear Renee's journey with sleep apnea, Lauren's biggest sleep lessons from traveling, our favorite sleep travel hacks, and practical tips for creating the ultimate sleep environment. We cover nervous system regulation, sleep hygiene, the popular 3-2-1 rule, air quality, bedding, common sleep myths, rebound sleep, and the supplements we actually use to support restorative sleep.Whether you're struggling to fall asleep, waking up exhausted, or simply looking to optimize your health, this episode is packed with actionable strategies to help you get deeper, more restorative sleep.SHOW NOTES:0:38 Welcome to the podcast!4:23 What happens when we sleep6:20 Renee's sleep apnea journey8:05 Lauren's travel discoveries10:24 Renee's sleep travel hacks12:56 The Pillars of good sleep14:55 Circadian rules17:04 Mollie's sleep environment20:48 Why we need “sleep pressure”25:55 How to downregulate your nervous system31:54 Sleep Hygiene35:34 The 3-2-1 Rule38:28 Air Quality & Bedding39:16 Sleep myths, busted41:25 Rebound sleep44:20 Sleep supplements48:20 Takeaways & Recap49:45 Thanks for tuning in!RESOURCES:Swanwick Blue light blocking glasses & lighting - Discount code: BIOHACKERBABESTrueDark Blue light blocking glassesYoga NidraOURA RingEssentia MattressEight Sleep Cooling Pod - Discount code: BIOHACKERBABESAirDoctor Air FilterAlign Mat (PEMF) - Discount code: BIOHACKERBABESApollo Neuro - Discount code: BIOHACKERBABESBrainTapLightPath LED (Red Light) - Discount code: BIOHACKERBABESMuse Headband for SleepSupplements:BiOptimizers Magnesium Breakthrough - Discount code: BIOHACKERBABESHempLucid CBD - Discount code: BIOHACKERBABESKill Switch Sleep FormulaSleepy Vibes Drink (with Glycine)Troscriptions TroCalm & TroZzzSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands
Mark from GreenGro joins the show for an incredible episode about taking a GOOD soil grow to a GREAT soil grow. Mark talks about the lack of minerals in most soil mixes, and the abundance of filler. He discusses the process of applying fermented biochar, and how people misuse the input. Mark also gives tips on heavy metal testing, water quality, and phosphorous fixing microbes. Join GrowCast Membership TODAY! The best community in cultivation. Personal 24/7 garden support, Members Only content and discounts, and the Grand Pheno Hunt! www.growcast.com/membership Code GROWCAST15 now works with grow KITS from AC Infinity! www.acinfinity.com use promo code GROWCAST15 for 15% off the BEST grow fans in the game, plus tents, pots, scissors, LED lights, and more! 20% off www.rootedleaf.com with code GROWCAST sitewide!
Industrial Talk is onsite at SMRP 2026 and talking to James Krochune, National Healthcare Leader with APM Steam about "Optimizing steam systems". Scott Mackenzie from Industrial Talk interviews Jim Krochune from APM Steam at the SMRP 33 conference in Dallas-Fort Worth. Jim discusses the importance of steam in industrial processes and the challenges in transferring knowledge to younger generations. APM Steam specializes in steam and energy efficiency, focusing on steam trap surveys, heat exchanger cleaning, and pressure reducing valve (PRV) installations. Jim highlights significant energy savings, with payback periods ranging from six to nine months, and shares a case where a hospital saved $180,000 annually by fixing a steam trap issue. APM Steam's unbiased approach and skilled technicians are key to their success. Outline Introduction and Welcome to SMRP 33 Scott Mackenzie introduces himself and Industrial Talk, highlighting IRISS technologies for electrical maintenance safety.Scott welcomes listeners to the Industrial Talk Podcast and the SMRP 33 conference in Dallas-Fort Worth.Scott emphasizes the importance of the conference for asset management, reliability, and maintenance professionals.Scott introduces Jim Krochune from APM Steam and mentions the conference's focus on problem-solving and collaboration. Jim Krochune's Background and Role Jim Krochune introduces himself, mentioning his 16 years of experience in the industry and his current role as a national healthcare manager.Jim shares his background in computer engineering and his transition to the steam industry.Jim explains the historical significance of steam in the industrial revolution and the current challenges in the industry.Jim discusses the difficulty in transferring knowledge to younger generations and the use of Navy personnel for training. Challenges in the Steam Industry Jim highlights the inefficiencies in the steam industry and the need for energy efficiency specialists.APM Steam focuses on steam distribution, steam trap surveys, and assessments to improve energy efficiency.Jim describes the company's approach to cleaning heat exchangers and installing pressure reducing valves (PRVs) to reduce energy losses.Jim shares a success story of a project in Rhode Island with a seven-day payback period. Energy Efficiency and Cost Savings Jim discusses the significant energy savings achieved through steam trap surveys and repairs.The Department of Energy estimates that 15-30% of steam traps fail every three to five years, leading to substantial energy losses.Jim shares an example of a hospital in New York City where a steam trap issue was identified and corrected, resulting in significant cost savings.Jim explains the importance of proper steam system design and maintenance to achieve energy efficiency. Innovations and Future Trends Jim mentions the challenges of monitoring steam systems with current technology and the limitations of wireless monitors.APM Steam focuses on providing unbiased solutions and cost-effective repairs to improve energy efficiency.Jim discusses the importance of skilled individuals in the steam industry and the need for more pipe fitters.Jim shares his vision for future innovations in steam system monitoring and maintenance. Conclusion and Contact Information Jim emphasizes the importance of skilled professionals in the steam industry and the need for continuous improvement.Jim provides contact information for APM Steam and encourages listeners to reach out for more information.Scott Mackenzie wraps up the conversation, highlighting the importance of the SMRP conference and the value of Jim's insights.Scott encourages listeners to connect with Jim and other industry professionals to share their stories and experiences. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JIM KROCHUNE'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/jameskrochune/ Company LinkedIn: https://www.linkedin.com/company/apmsteam/ Company Website: https://www.apmsteam.com/ PODCAST VIDEO: https://youtu.be/kBJ7iOsFIXM THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? 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