Podcasts about optimizing

In this episode, I sit down with Dr. Jennifer Timmons, MD, a board-certified family physician and longevity doctor, to explore why fertility cannot be separated from whole-body health. After more than a decade in traditional primary care at UCLA Health, Dr. Timmons recognized how often the conventional system waits for disease rather than addressing the dysfunction beneath it. She now blends functional, precision, and longevity medicine to help her patients build true vitality from the inside out. We talk about why your terrain matters as much as any protocol, how gut health quietly drives inflammation and autoimmune conditions, and why so many seemingly unrelated symptoms trace back to a compromised gut lining. Dr. Timmons walks us through the role of leaky gut in fertility, the importance of blood sugar stability for egg and sperm quality, and the everyday lifestyle inputs that influence cellular health, including light exposure, circadian rhythm, time-restricted eating, and microplastic exposure. She also shares which longevity practices are accessible to everyone, why social connection turned out to be one of the strongest predictors of long life in Harvard research, and the simple food order and movement habits that move the needle most for metabolic health. This conversation is a thoughtful, grounded look at how to support the body so it can do what it already knows how to do. Key Takeaways: Fertility is a reflection of whole-body health, not an isolated system. Optimizing your terrain matters as much as any procedure or protocol. Gut health is foundational. Leaky gut and compromised intestinal lining can drive autoimmune conditions, inflammation, and impaired nutrient absorption, all of which affect fertility outcomes. Even a nutrient-rich diet cannot do its work if the gut barrier is inflamed. Healing the gut lining is often the missing piece in fertility preparation. Chronic inflammation is one of the biggest drivers of disease and reproductive dysfunction. Identifying and addressing inflammatory triggers can shift the entire picture. Blood sugar stability directly impacts egg and sperm quality. Simple shifts like eating fiber and protein before carbs, walking after meals, and avoiding late-night eating make a real difference. Light, circadian rhythm, and meal timing are powerful regulators of hormonal and cellular health. A simple 12-hour overnight fast offers measurable benefits without extreme restriction. Microplastics and environmental toxins are quietly impacting reproductive health. Fiber, NAC, sweating, and reducing plastic exposure all support your body's natural detox pathways. Longevity practices are accessible to everyone. Whole foods, movement, quality sleep, clean water, and strong social connection are the real foundations of a long, healthy life. Social connection is one of the strongest predictors of longevity, even more than diet or socioeconomic status in Harvard research. Community is medicine. Guest Bio: Dr. Jennifer Timmons, MD is a Longevity Physician and the Founder and Medical Director of Timmons Wellness, a concierge medical practice providing hyper-personalized healthcare. With over 10 years of experience practicing traditional primary care at UCLA Health, along with advanced training in Functional and Integrative Medicine, Precision Medicine, and Longevity Medicine, Dr. Timmons is committed to helping people enjoy longer, healthier lives through a customized care model. Her expertise includes hormone optimization, metabolic and cardiovascular health, proactive disease prevention, weight management, and more, encompassing both proven strategies and innovative technologies. As Founder and Medical Director of Timmons Wellness, she helps people move beyond basic wellness toward longevity medicine, and build sustainable habits that increase not just the years of their lives, but their number of healthy years. Website: TimmonsWellnessMD.com Instagram, TikTok, YouTube: @JenniferTimmonsMD Disclaimer: The information shared on this podcast is for educational and informational purposes only and is not intended as medical advice. Please consult with your healthcare provider before making any changes to your health or fertility care. Ready to discover what your body needs most on your fertility journey? Take the personalized quiz inside The Wholesome Fertility Journey and get tailored resources to meet you exactly where you are:  https://www.michelleoravitz.com/the-wholesome-fertility-journey For more about my work and offerings, visit: www.michelleoravitz.com Curious about ancient wisdom for fertility? Grab my book The Way of Fertility: https://www.michelleoravitz.com/thewayoffertility Join the Wholesome Fertility Facebook Group for free resources & community support: https://www.facebook.com/groups/2149554308396504/ Connect with me on social: Instagram: @thewholesomelotusfertilityFacebook: The Wholesome Lotus

Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you've never been interested in them before today. I've got a lot of insider advice from some of my closest friends so you're going to walk away from this episode with tons of little golden nuggets. We'll talk about optimizing your profile so you're easy to reach, creating a media kit, and I even have a few ideas for cold pitching if you want to jump right in. Don't be fooled by the size of your account, brand partnerships can be for small creators just as much as creators with huge account followings, so don't let that stop you.In this episode we'll be covering:How to set the stage for future partnership opportunities, start sharing your values to create connection and build an engaged audience.Optimizing your Instagram profile to make it easy to get in touch, add a contact email and don't forget to add your location!Tagging your favorite brands every chance you get, in your stories, in carousels, everywhere, just make sure to tag them.Setting and negotiating your rates for brand deals and whether you really need an agency representative.Recommended episodes:Episode 105: Know When to Tune Out the Guru Advice and Trust YourselfEpisode 108: Why You NEED To Take Content Creation SeriouslyEpisode 113: This Instagram Story Strategy Became My Biggest Sales FunnelEpisode 117: How to Start Making Money Without Fancy FunnelsEpisode 124: Have More Conversations and Let Your Audience Shape Your ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In this episode, we share the three biggest mistakes to avoid before bed and the simple shifts that can dramatically improve your sleep quality. We dive into the science of what happens while you sleep, why "sleep pressure" is essential, and how your circadian rhythm influences everything from hormones to energy and recovery.You'll also hear Renee's journey with sleep apnea, Lauren's biggest sleep lessons from traveling, our favorite sleep travel hacks, and practical tips for creating the ultimate sleep environment. We cover nervous system regulation, sleep hygiene, the popular 3-2-1 rule, air quality, bedding, common sleep myths, rebound sleep, and the supplements we actually use to support restorative sleep.Whether you're struggling to fall asleep, waking up exhausted, or simply looking to optimize your health, this episode is packed with actionable strategies to help you get deeper, more restorative sleep.SHOW NOTES:0:38 Welcome to the podcast!4:23 What happens when we sleep6:20 Renee's sleep apnea journey8:05 Lauren's travel discoveries10:24 Renee's sleep travel hacks12:56 The Pillars of good sleep14:55 Circadian rules17:04 Mollie's sleep environment20:48 Why we need “sleep pressure”25:55 How to downregulate your nervous system31:54 Sleep Hygiene35:34 The 3-2-1 Rule38:28 Air Quality & Bedding39:16 Sleep myths, busted41:25 Rebound sleep44:20 Sleep supplements48:20 Takeaways & Recap49:45 Thanks for tuning in!RESOURCES:Swanwick Blue light blocking glasses & lighting - Discount code: BIOHACKERBABESTrueDark Blue light blocking glassesYoga NidraOURA RingEssentia MattressEight Sleep Cooling Pod - Discount code: BIOHACKERBABESAirDoctor Air FilterAlign Mat (PEMF) - Discount code: BIOHACKERBABESApollo Neuro - Discount code: BIOHACKERBABESBrainTapLightPath LED (Red Light) - Discount code: BIOHACKERBABESMuse Headband for SleepSupplements:BiOptimizers Magnesium Breakthrough - Discount code: BIOHACKERBABESHempLucid CBD - Discount code: BIOHACKERBABESKill Switch Sleep FormulaSleepy Vibes Drink (with Glycine)Troscriptions TroCalm & TroZzzSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

Mark from GreenGro joins the show for an incredible episode about taking a GOOD soil grow to a GREAT soil grow. Mark talks about the lack of minerals in most soil mixes, and the abundance of filler. He discusses the process of applying fermented biochar, and how people misuse the input. Mark also gives tips on heavy metal testing, water quality, and phosphorous fixing microbes. Join GrowCast Membership TODAY! The best community in cultivation. Personal 24/7 garden support, Members Only content and discounts, and the Grand Pheno Hunt! www.growcast.com/membership  Code GROWCAST15 now works with grow KITS from AC Infinity! www.acinfinity.com use promo code GROWCAST15 for 15% off the BEST grow fans in the game, plus tents, pots, scissors, LED lights, and more! 20% off www.rootedleaf.com with code GROWCAST sitewide!

A big chunk of the self-help and wellness industry runs on some core messages: you are not good enough and you need to be fixed, improved, and optimized. We disagree and hope this element of recreation (and re-creation) helps you brush off some of those false messages and return to what is already good and resilient in you.  This is also one of the three months per year (April, August, and December), where we tap more into our rest and activity cycles by doing less and nourishing more. With that in mind, we'll play some encore episodes that will help you tap into play, rest, and nourish. We'll be back September 1 with new episodes!   About: The Joy Lab Podcast is an Ambie-nominated podcast that blends science and soul to help you cope better with stress, anxiety, and depression. It's hosted by integrative psychiatrist Dr. Henry Emmons and holistic mental health researcher Dr. Aimee Prasek. The podcast is best paired with the Joy Lab Program (get your 7-day free trial!). Bonus: spread some joy and keep this podcast ad-free by donating (Joy Lab is powered by the nonprofit Pathways North and your donations are tax-deductible).    Listen & follow the Joy Lab Podcast on your favorite listening app:  Spotify | Apple | YouTube   Full transcript here   Sources and Notes for our Element of Confidence: Joy Lab Program: Take the next leap in your wellbeing journey with step-by-step practices to help you build and maintain the elements of joy in your life. Start your 7-day free trial now. Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. Harper & Row. Eberle, S. (2014). The elements of play: Toward a philosophy and definition of play. Access here. Farley, A., Kennedy-Behr, A., & Brown, T. (2021). An investigation into the relationship between playfulness and well-being in Australian adults: An exploratory study. Access here. Halpin, M., et al. (2025). When Help Is Harm: Health, Lookism and Self-Improvement in the Manosphere. Access here. Lackey, N. Q., et al. (2021). Mental health benefits of nature-based recreation: a systematic review.  Access here. Smith, B. S. (2001) The ambiguity of play. Harvard University Press. Authenticity series: Unmasking Your True Self: Exploring Authenticity and Awe [ep. 216] Embrace Your True Self: Accepted, Connected, & In The Game [ep. 217] The Road Most Travelled: Awakening Through Suffering [ep. 218]  Follow Your Bliss: Awakening to Joy [ep. 219] The Still Small Voice: Awakening with Soulfulness [ep. 220] Align with Nature and Your & Your Rhythms (ultradian, circadian, & infradian) [ep. 139] More on inspiration and goal-setting: Inspiration: The Engine of Joy" ... gives some great basics for this element of inspiration) [ep. 10] Resolution #1: You Don't Need to Be Fixed [ep. 40] The Myths of Change [ep. 41] Five Principles for Inspired Change (or something that looks remarkably like it) [ep. 42] Harmonious vs. Obsessive Passions [ep. 43]  About turning your passions into work: When Your Life Passions Become Obsessions [ep. 208]   Common Questions: Q: Why does rest and play feel so hard to justify when there's always more to do? A: Because we've been sold the message that rest is laziness and optimization is a moral win. This episode names that cultural conditioning directly, explains the biological necessity of rest and activity cycles, and reframes play as a genuine act of wellness and even resistance.   Q: What does play actually look like for adults and why does it matter for mental health? A: This episode introduces phantasmagoria, flow, and self-forgetfulness as frameworks for understanding why play is not optional. Play helps dissolves self-monitoring, reduces stress, builds resilience and empathy, and reconnects us to intrinsic motivation. One practical strategy is to play for just two minutes per day, no devices, doing something that was fun when you were a kid.   Key moments: [00:00] Welcome to the Element of Recreation — and the shift to "re-creation," with the hyphen intentional [00:30] Joy Lab's ease-phase rhythm: August, December, April — doing less, nourishing more, honoring cycles of rest and activity [01:30] Henry: we treat bodies and minds like machines that should run at peak capacity all the time [02:00] Nature runs on rhythms — seasons, tides, circadian cycles, hormone cycles — and so do we [03:30] We were taught that resting is laziness, that not optimizing is wasting time — and it's exhausting and eventually counterproductive [04:00] When we honor natural rhythms and take real breaks, energy and creativity return [05:00] Re-creation as coming back to our foundation — no additional fixes needed; goodness is already here [05:30] The wellness industry's relentless optimization is built on a "tiny blueprint" — a marketable version of you designed to sell products. It only works if you believe you're a product, not a person [07:00] Henry: the trillion-dollar self-help industry thrives on one message — you are not good enough [07:30] The impossible standard: lose weight but have you optimized your BMI? Improve habits but have you perfected your sleep routine? [08:00] Rooted in shame and self-rejection — the core message being "you're not okay as you are"  [09:30] Roger Abrahams: we've turned building a self into a kind of religion — self-possession, self-fashioning, self-expression as sacred moral acts [11:00] Henry: authentic self-creation vs. creating a self for external approval — the difference that matters [12:00] For marginalized communities, the pull to conform is especially strong — stepping back from optimization as an act of resistance [13:30] Aimee introduces phantasmagoria — a concept from play researcher Dr. Brian Sutton-Smith [14:00] How kids play in wild, imaginative, sometimes dark ways — and why it's usually normal, not a red flag [17:30] Why kids do this: to deconstruct reality, work through feelings, explore what's unfair or scary in a complex world [18:00] Sutton-Smith and Derrida: if the world is a text, play is our response — we are both audience and co-author [18:30] Phantasmagoria as processing strategy: supports psychological resilience, empathy, curiosity, critical thinking [19:30] Dr. Fred Donaldson: "Children learn as they play. Most importantly, in play, children learn how to learn." [20:00] Adults do the same — we've licensed phantasmagoria into tiny socially acceptable pockets: Halloween, Burning Man, horror movies, fandom [20:30] When play is so rare, those pockets can get extreme — we need to bring play back into daily life in healthy amounts [21:00] Carl Jung: "The small child is still around and possesses a creative life which I lack, but how can I make my way to it?" [22:00] Play ideas: gardening, LARPing, woodworking, art, acting, board games, writing, cooking, music, sports with less attachment to winning [22:30] Starting question: what's one way of playing from your childhood that if you tried for two minutes today would offer some recreation? [23:30] Henry on what happens when we become adults: we lose permission to play without purpose or imagine without constraints [24:00] The playful mind is resourceful — in play, we access parts of the brain that don't activate during striving or self-judgment — not a waste of time; accessing our deepest capacities  [26:00] Re-creation is mostly social — not solitary self-optimization but self-forgetfulness and connecting [26:30] Self-forgetfulness (Ep. 270): looking up from negative preoccupation with self, going beyond ourselves [ADD LINK] [27:00] Dr. Mihaly Csikszentmihalyi's flow: loss of self-consciousness, forgetfulness of other realities — the adult version of play [27:30] Playfulness research on adults: higher purpose in life, positive relations, resilience, more positive emotions — even when adults are forced to play [28:30] The practice: two minutes per day, no devices, authoring your own experience [29:00] Then make it a little more social: invite a friend, shoot baskets in a public park, join a club [31:30] Henry: what happens when you're truly at play — you stop thinking about yourself; the inner critic quiets, anxiety settles, you're just present   [35:00] Check in after playing: how do you feel emotionally, cognitively, physically? Identify what nourishes you [35:30] This month: replay of key past episodes; Joy Lab Program members get weekly short visualization and meditation experiments [36:00] Closing wisdom from Carl Jung: "The creation of something new is not accomplished by the intellect, but by the play instinct..."    Like and follow Joy Lab on Socials:  Instagram Linkedin Facebook YouTube   Please remember that this content is for informational and educational purposes only. It is not intended to provide medical advice and is not a replacement for advice and treatment from a medical professional. Please consult your doctor or other qualified health professional before beginning any diet change, supplement, or lifestyle program. Please see our terms for more information. If you or someone you know is struggling or in crisis, help is available. Call the NAMI HelpLine: 1-800-950-6264 available Monday through Friday, 10 a.m. – 10 p.m., ET. OR text "HelpLine" to 62640 or email NAMI at helpline@nami.org. Visit NAMI for more. You can also call or text SAMHSA at 988 or chat 988lifeline.org.

In the second part of this exciting discussion with Dan Melby, the focus shifts to the add ons and equipment that kayak anglers are going to want to consider.  The guys then turn the discussion towards how to fish from a kayak for muskie and why it is different from fishing any other way!  Topics include:  Landing equipment and procedures in a kayak Choosing the right type of kayakFishing styles from a kayak Optimizing trailers for kayaks 

Industrial Talk is onsite at SMRP 2026 and talking to James Krochune, National Healthcare Leader with APM Steam about "Optimizing steam systems". Scott Mackenzie from Industrial Talk interviews Jim Krochune from APM Steam at the SMRP 33 conference in Dallas-Fort Worth. Jim discusses the importance of steam in industrial processes and the challenges in transferring knowledge to younger generations. APM Steam specializes in steam and energy efficiency, focusing on steam trap surveys, heat exchanger cleaning, and pressure reducing valve (PRV) installations. Jim highlights significant energy savings, with payback periods ranging from six to nine months, and shares a case where a hospital saved $180,000 annually by fixing a steam trap issue. APM Steam's unbiased approach and skilled technicians are key to their success. Outline Introduction and Welcome to SMRP 33 Scott Mackenzie introduces himself and Industrial Talk, highlighting IRISS technologies for electrical maintenance safety.Scott welcomes listeners to the Industrial Talk Podcast and the SMRP 33 conference in Dallas-Fort Worth.Scott emphasizes the importance of the conference for asset management, reliability, and maintenance professionals.Scott introduces Jim Krochune from APM Steam and mentions the conference's focus on problem-solving and collaboration. Jim Krochune's Background and Role Jim Krochune introduces himself, mentioning his 16 years of experience in the industry and his current role as a national healthcare manager.Jim shares his background in computer engineering and his transition to the steam industry.Jim explains the historical significance of steam in the industrial revolution and the current challenges in the industry.Jim discusses the difficulty in transferring knowledge to younger generations and the use of Navy personnel for training. Challenges in the Steam Industry Jim highlights the inefficiencies in the steam industry and the need for energy efficiency specialists.APM Steam focuses on steam distribution, steam trap surveys, and assessments to improve energy efficiency.Jim describes the company's approach to cleaning heat exchangers and installing pressure reducing valves (PRVs) to reduce energy losses.Jim shares a success story of a project in Rhode Island with a seven-day payback period. Energy Efficiency and Cost Savings Jim discusses the significant energy savings achieved through steam trap surveys and repairs.The Department of Energy estimates that 15-30% of steam traps fail every three to five years, leading to substantial energy losses.Jim shares an example of a hospital in New York City where a steam trap issue was identified and corrected, resulting in significant cost savings.Jim explains the importance of proper steam system design and maintenance to achieve energy efficiency. Innovations and Future Trends Jim mentions the challenges of monitoring steam systems with current technology and the limitations of wireless monitors.APM Steam focuses on providing unbiased solutions and cost-effective repairs to improve energy efficiency.Jim discusses the importance of skilled individuals in the steam industry and the need for more pipe fitters.Jim shares his vision for future innovations in steam system monitoring and maintenance. Conclusion and Contact Information Jim emphasizes the importance of skilled professionals in the steam industry and the need for continuous improvement.Jim provides contact information for APM Steam and encourages listeners to reach out for more information.Scott Mackenzie wraps up the conversation, highlighting the importance of the SMRP conference and the value of Jim's insights.Scott encourages listeners to connect with Jim and other industry professionals to share their stories and experiences. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JIM KROCHUNE'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/jameskrochune/ Company LinkedIn:  https://www.linkedin.com/company/apmsteam/ Company Website:  https://www.apmsteam.com/ PODCAST VIDEO: https://youtu.be/kBJ7iOsFIXM THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website.In this episode, Jennifer and Corey break down why Google's transition into an "answer engine" is turning traditional click-through rates into vanity metrics. They share three concrete strategies for pivoting your digital footprint, explaining why your Google Business Profile is officially the new "front door" of your medical practice, and how to command authority right on the search results page.Tune in to discover:The Death of Vanity Metrics: Why raw organic website traffic is plummeting across the board and why practices must shift focus to high-intent conversion data and actual patient volume.The "Zero-Click" Safe Zones: Why branded searches, local business queries (Google Map Pack), and high-intent transactional searches (e.g., "book online for vein consultation") remain insulated from the zero-click drop.Optimizing for On-Platform Conversions: How to make your Google Business Profile practically flawless by adding pricing, complete service lists, direct booking links, and posting updates twice a week.Diversifying Outside the Google Ecosystem: Why long-term growth requires building brand authority across social video (Instagram, YouTube Shorts), direct patient email newsletters, and local community channels.

What if the reason generic nutrition advice never quite worked for you… is that it was never designed for your body in the first place?In this episode, I'm exploring something I rarely see talked about in the dietitian space — the connection between your Human Design and the way you're wired to digest. Your chart, generated from your exact birth time, holds a personalized blueprint for how you eat best. And once you understand that language, "what should I eat?" gets so much clearer.In this episode, we cover:What Human Design is and why it's so specific to youHow to find your digestion type on your chart (look to that top-left arrow)Active vs. Passive digestion — what your arrow direction reveals about your ideal eating rhythmAll 12 digestion archetypes broken into 6 simple pairsThe personal story behind this episode — how my acid reflux pointed me straight to what my body actually needed (stillness, quiet, and presence)Why real nourishment is always inside-out: your nutrition and your nervous systemA gentle reminder: you don't have to have this all figured out. Your body has been talking to you this whole time — this episode is about learning to listen.Human Design Chart: https://www.thedesignofyou.com/get-your-chart 4-Day mind-body reset designed to change your relationship with food:Click Here for Our Food Freedom ResetAre you ready to heal your relationship with your body and soul? Click Here to Learn More About Our Signature ProgramOur Links:Follow us on Instagram!Like us on Facebook! 

In this episode, Lauren is joined by Lulu's Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like:▶️ Why and how we approach YouTube as its own channel▶️ Using video to set audience expectations and build trust▶️ Recognizing the long-term value of video contentAnd of course, how to stay authentic while still being strategic! Listen now to learn more, or experience the video episode as the internet intended: on YouTube! Dive Deeper

This episode originally aired 5/26/26.Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands.In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retailer and audience.The conversation also explores Ferrero's partnership with It'sRapid, including how the team uses It'sRapid Optix™ to test content, uncover clearer insights, customize audience inputs, and optimize PDP visuals earlier in the development process.Connect with Helen on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

How does someone go from serving in U.S. Army Special Forces to helping transform healthcare in Southern Utah?In this episode of The Samantha Parker Show, Samantha sits down with Ron Fry, co-owner of Red Rock Health Optimization in St. George, Utah, to discuss his remarkable journey from military service to entrepreneurship and preventative health.Ron shares his experiences serving as an Army airborne infantry officer, earning his Green Beret, training during the aftermath of 9/11, learning Mandarin for Special Forces missions, and deploying to Afghanistan where he worked alongside local forces during one of the most challenging periods of the war.He also discusses his book, currently being developed for television and the real-life experiences that inspired it.But this conversation goes far beyond military service.Ron explains why he co-founded Red Rock Health Optimization, one of Southern Utah's premier longevity and performance clinics, and why he believes healthcare should focus on prevention instead of simply treating symptoms.We also dive into:The journey from BYU to U.S. Army Special ForcesServing in Kosovo and AfghanistanLeadership lessons from military serviceThe true story behind Ron's book and TV adaptationWhy DEXA scans reveal far more than your weightMetabolic testing, VO₂ max testing, and biological ageStem cell therapy and regenerative medicinePeptides and health optimizationTrevor Higgins' remarkable recovery storyBuilding Red Rock Health Optimization in St. GeorgeLiving longer, healthier, and strongerWhether you're interested in military leadership, entrepreneurship, longevity, health optimization, or personal growth, this episode is packed with practical insights and unforgettable stories.If you're in St. George, Utah, and want to learn more about proactive healthcare, body composition testing, metabolic health, or optimizing your performance, this conversation is a must-watch.Subscribe for more conversations with entrepreneurs, business owners, creators, health experts, and inspiring leaders on The Samantha Parker Show.Chapters00:00 Meet Ron Fry01:02 Book to Screen Plans02:15 Military Roots & Special Forces Training05:50 9/11 and Becoming a Green Beret08:40 Language Training & Global Missions11:17 National Guard Deployment15:51 Afghanistan Mission Story20:21 Military to Entrepreneurship22:54 Building Red Rock Health Optimization24:44 Why DEXA Scans Matter25:53 Muscle, Fat & Bone Health28:04 Why BMI Gets It Wrong28:52 Resting Metabolic Rate & VO₂ Max Testing31:37 Biological Age & Performance Metrics34:03 Health Optimization vs. Sick Care36:18 Trevor Higgins Recovery Story40:54 Living Longer Through Preventative Health44:59 Building a Healthier Southern Utah47:33 Final ThoughtsWant to Work with The Samantha Parker for Content Management  CLICK HEREFollow me on TikTok https://www.tiktok.com/@samanthaparkershowYouTube https://www.youtube.com/@thesamanthaparkerInstagram https://www.instagram.com/thesamanthaparker/

Episode 207: Feedback loops, optimizing campaigns, and leading with Dustin Jackson by IT Labs

Check Out BioVitalis Peptides: https://biovitalis.org/ (Use Promo Code: GSD10 for 10% off)   Check Out Jim Brown's Substack Blog: https://substack.com/@forj   *Disclaimer: This NOT medical advice. Please make sure to seek your own medical professional for medical advice.

In this episode, ⁠Adam Torres⁠ interviews ⁠Brandon Dawson⁠, Founder, Chairman & CEO of Cardone Ventures and 10X Health. Brandon discusses his entrepreneurial journey, strategies for helping businesses scale and create long-term value, and his vision for transforming healthcare through precision nutrition, human optimization, and innovative technology. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, we spoke with Joshua K. Sabari, MD. Dr Sabari is an assistant professor in the Department of Medicine at NYU Grossman School of Medicine, and director of High Reliability Organization Initiatives at NYU Langone Health's Perlmutter Cancer Center New York. In our exclusive interview, Dr Sabari discussed the complexities of managing small cell lung cancer (SCLC) across both academic and community settings, emphasizing that nothing about this disease is straightforward. He stressed the importance of rapid diagnosis and staging, ideally within 48 to 72 hours given how quickly patients can deteriorate, and noted that in his own academic practice, approximately 30% of patients never reach second-line therapy, a figure that climbs to 50% to 60% in the community setting.He highlighted 2 areas where community implementation frequently breaks down: first-line maintenance and second-line therapy. Regarding maintenance, Dr Sabari underscored the need to counsel patients about the combination of atezolizumab (Tecentriq) plus lurbinectedin (Zepzelca) from the outset of treatment, so the transition after 4 cycles of chemoimmunotherapy is not a surprise. In the second-line setting, he addressed the practical challenges of administering tarlatamab-dlle (Imdelltra), a CD3 x DLL3 bispecific T-cell engager, noting that the first 2 doses require inpatient monitoring given the risks of cytokine release syndrome (CRS) and immune effector cell–associated neurotoxicity syndrome (ICANS). However, he noted that these monitoring resources may not be readily available outside of academic centers.The discussion also covered the evolving role of the multidisciplinary care team, with Dr Sabari highlighting the outsized impact of dedicated thoracic pharmacists in educating patients, monitoring for adverse effects (AEs), and intervening early, particularly with novel agents whose AE profiles are still being characterized. He shared real-world examples of coordination saves, including a radiologist who flagged early pneumonitis and a patient receiving tarlatamab who developed subtle cognitive changes that were initially missed.Finally, Dr Sabari outlined the top educational gaps for community teams: understanding the biological heterogeneity of SCLC, recognizing when and how to use emerging agents such as tarlatamab and obrixtamig (BI 764532), and developing fluency in managing novel toxicities including CRS, ICANs, and interstitial lung disease associated with antibody-drug conjugates.

I came back from a month off the grid to find OpenAI had killed Atlas, its most glamorously launched product, nine months after the keynote. It barely matters, though. The automated, non-human visitor Atlas was sending to your website is still coming, through whatever shell comes next. Build for the visitor, not the browser.Timestamps00:00 - Back from break, and the bad news01:17 - Atlas: the most hyped browser ever launched02:27 - Watching it work is a demo, not a workflow03:29 - Killed with no keynote: the browser was never the product04:35 - The visitor isn't dead, so build for it05:24 - The real agentic web: background agents you don't watch07:52 - Silent failure: a human recovers, an agent doesn't09:41 - OpenAI's side quests, and the name that gave it away12:48 - My Cloudflare data: AI traffic is 5-10x human14:24 - What No Hacks is nowKey NumbersAI assistant traffic (ChatGPT and Claude users) is running 5-10x my human traffic on nohacks.co (my own Cloudflare AI analytics)Atlas: launched October 2025, shuts down August 9, 2026, nine months oldEight months in, Atlas never shipped beyond macOS, no Windows, iOS, or AndroidKey TakeawaysThe visitor outlives the shell. Browser, app, extension, cloud: the wrapper keeps changing, but the automated visitor arriving at your website is the same one every time. Build for the visitor, not the browser.Watch-it-work AI browsers were always a demo. If you have to sit and watch it, it is not a workflow. The real agentic web runs in the background, which means its failures are silent, and you never see the lost signup or sale.Being cited is not the whole game. The agent does not only mention you, it comes to your website and tries to act. Optimizing to appear in a prompt misses the harder work: a website a machine can actually use.What to DoSimplify the paths a human muscles through but an agent will not: coupon-box bugs, cookie banners, console errors. The agent hits the wall and leaves, silently.Check your own logs and bot analytics for AI-assistant traffic. You are probably getting more than you think.Stop optimizing only to be discovered. Make the website something an agent can finish a task on.More on this every week in the No Hacks newsletter: nohacks.co/subscribeSources & LinksThe storyOpenAI is shutting down Atlas (TechCrunch)My companion take and dataAI Browsers Are Backward Because Agents Never Needed the Visual LayerCloudflare Radar: bot and AI trafficNo Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.Subscribe at https://nohacks.co/subscribe

In this episode, Adam Torres interviews Brandon Dawson, Founder, Chairman & CEO of Cardone Ventures and 10X Health. Brandon discusses his entrepreneurial journey, strategies for helping businesses scale and create long-term value, and his vision for transforming healthcare through precision nutrition, human optimization, and innovative technology. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Swami Revatikaanta explores the struggle between immediate gratification (Preyas) and truly doing what is good and beneficial in our lives (Śreyas). From birth, society conditions us to seek pleasure at every moment. However, this relentless pursuit of convenience, prestige, and pleasure often comes at a severe cost to our personal growth, inner peace, and true Divine connection.Drawing from the Katha Upanishad, Søren Kierkegaard and St. Augustine, Swami unpacks how we can change our ways, moving from pleasure-seeking to dharmic living and eventually pure love.Connect with the Community:

If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLEAre you simplifying your plan... Or avoiding the work? In this episode, Coach Mia explores the difference between optimizing for consistency and constantly searching for an easier path. She explains why transformation requires discomfort, why repeating the basics is often the answer, and how chasing the "perfect" approach can keep you stuck.Because sometimes the thing standing between you and your next level isn't more information, it's your willingness to trust the process, embrace the uncomfortable, and keep showing up anyway.As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!Connect with Coach Mia & Team PD:Coach Mia: https://www.instagram.com/mia.fergusonPhysique Development: https://www.instagram.com/physiquedevelopment_Physique Development Podcast: https://www.instagram.com/physiquedevelopmentpodcastInquire to work with Team PD: https://physiquedevelopment.typeform.com/to/ToP9TYLEHave questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNAFor more videos, articles, and information, head to - https://physiquedevelopment.comIf you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!----Produced by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2026, Physique Development LLC. All rights reserved.

The Human Element Advantage: Driving Authentic Conversion and Algorithmic Visibility with Liz MbwamboIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Liz Mbwambo, the Founder and CEO of Upwynn Marketing, to examine the shifting operational mechanics required for service-based businesses to maintain market dominance in an AI-saturated ecosystem. Liz, a veteran agency leader and strategic marketer, details how traditional local service providers—from legal practices and home services contractors to regional suppliers—can cut through automated digital noise by pairing human-centric content with advanced data-gathering tech. This conversation delivers an intentional marketing playbook for business owners looking to optimize their conversion funnels, leverage first-party conversational data, shoot authentic founder-led video, and future-proof their brand visibility against changing search engine algorithms.The Search Engine Transformation: Utilizing First-Party Data and Founder Authenticity to Capture Market ShareThe rapid proliferation of generic, low-effort AI content generators has created a noisy digital marketplace where prospective clients actively tune out polished sales pitches and sterile corporate messaging. Liz Mbwambo explains that despite technological advances in ad distribution and generative copy, the fundamental psychology of marketing remains unchanged: consumers purchase services based on trust, personal connection, and perceived authority. To differentiate a company from automated competitors, founders must step in front of the camera to deliver unscripted, conversational video content that directly answers real customer questions. Capturing spontaneous insights—even from a smartphone at a desk or in a vehicle immediately following a client call—builds immediate psychological rapport and establishes an authentic authority profile that polished corporate commercials simply cannot replicate.To maximize the return on marketing spend and streamline backend content production, scaling enterprises must utilize artificial intelligence as a strategic listening tool rather than a generic text generator. By recording and transcribing every inbound sales call, client onboarding session, and internal team review, an agency or business owner can collect rich first-party data that exposes the exact language, objections, and pain points of their target market. Feeding these unstructured transcripts into advanced AI engines allows leadership to analyze recurring customer queries and systematically generate highly targeted FAQ videos, blog articles, and social media clips. This data-driven approach aligns corporate messaging with natural conversational search patterns, ensuring the brand ranks prominently as search algorithms shift toward processing human, long-tail queries.Sustaining long-term local market dominance also requires service businesses to balance their digital inbound strategies with diversified media channels, including strategic podcasting and hyper-localized advertising. Hosting a niche corporate podcast enables a service provider to go beyond transactional product pitches, offering broader educational value that positions the firm as a trusted community pillar and industry authority. This multi-channel approach expands brand reach—such as targeting underserved demographics with tailored, bilingual content—while opening direct networking doors with local business partners and high-value prospective accounts. When an organization combines authentic founder-led video, automated first-party data analysis, and proactive multi-platform media distribution into a single marketing architecture, it removes administrative lead-generation friction, protects client acquisition margins, and predictably expands enterprise valuation.About Liz MbwamboLiz Mbwambo is the Founder and CEO of Upwynn Marketing, a prominent digital agency architect, and a seasoned growth strategist based in Orlando, Florida. Drawing from years of high-level corporate experience and a deep understanding of consumer psychology, Liz specializes in helping local, service-based businesses scale their market presence. She is a dedicated thought leader who focuses on helping plumbing, HVAC, legal, and trade contractors transition away from generic marketing tactics to build authentic, data-driven lead engines.About Upwynn MarketingUpwynn Marketing is an elite full-service digital marketing agency engineered to help small-to-mid-sized service enterprises streamline client acquisition and maximize brand authority. The agency specializes in delivering comprehensive local SEO audits, founder-led video strategy playbooks, first-party data transcription analysis, and omni-channel paid media management. Through tailored growth blueprints, educational resources, and personalized strategy sessions, Upwynn Marketing enables regional service providers to remove lead-generation bottlenecks and predictably command market share.Links Mentioned in This EpisodeUpwynn Marketing Official Website: upwynnmarketing.comLiz Mbwambo on LinkedIn: linkedin.com/in/lizmbwamboKey Episode HighlightsThe Authenticity Imperative: Why raw, founder-led video content recorded on a smartphone outperforms overly polished corporate marketing in an AI-saturated market.First-Party Conversational Mining: Utilizing AI transcription tools to analyze real client sales calls and extract high-converting FAQ content topics.Optimizing for Conversational Search: Structuring written and video content around natural human speech patterns to match evolving algorithmic search queries.Corporate Podcasting as a Growth Engine: Leveraging niche, educational podcasts to build community trust, serve diverse demographics, and open B2B networking channels.Balancing Omni-Channel Local Media: Integrating localized paid ad formats with organic SEO and traditional media to capture dominant regional market share.ConclusionThe conversation with Liz Mbwambo underscores that thriving in the modern marketing landscape requires an intentional balance of high-tech data collection and unscripted human connection. By standardizing internal content production around real customer conversations, embracing founder-led video, and leveraging first-party data, business leaders can transform a noisy, generic marketing footprint into a highly structured, self-sustaining client acquisition asset.More from The Thoughtful Entrepreneur

Is nasal obstruction the overlooked culprit behind CPAP intolerance? On this episode of BackTable ENT & Allergy, Dr. Gopi Shah interviews Dr. Atul Malhotra and Dr. Michael Hutz to examine the critical but often underappreciated role of the nose in obstructive sleep apnea management. They discuss how nasal obstruction can undermine CPAP adherence, why relying solely on AHI may miss key issues, and how identifying the true cause of intolerance can lead to more personalized and effective therapy. --- Get the BackTable apphttps://www.backtable.com/app --- This podcast is supported by Aerin Medicalhttps://vivaer.com/ --- Timestamps 00:00 - Introduction04:05 - OSA Presentation and AHI Limitations08:13 - Understanding CPAP Intolerance and Nasal Obstruction15:24 - Evaluating Nasal Obstruction20:32 - Nasal Anatomy and Workup27:47 - DICE Technique and Assessing Dynamic Nasal Collapse32:51 - Medical and Non-Surgical Management37:29 - Surgical Options and VivAer43:39 - Nasal Procedures and CPAP Success51:57 - Nasal Surgery and Heart Outcomes55:23 - Beyond CPAP: Nasal Breathing, Myofunctional Therapy, and Collaborative Care01:04:51 - Wrap Up --- More about this episode The physicians review practical strategies for evaluating nasal obstruction, from targeted patient questionnaires, physical exams, nasal endoscopy, and selective imaging. The doctors also detail medical and surgical treatment options, from allergy management and nasal sprays to septoplasty, turbinate reduction, functional rhinoplasty, and temperature-controlled radiofrequency (VivAer). Throughout the episode, they highlight how comprehensive nasal evaluation and intervention can significantly improve CPAP comfort and adherence. --- Resources Dr. Atul Malhotra - https://providers.ucsd.edu/details/22362/sleep-medicine-pulmonology-(lung) Dr. Michael Hutz- https://doctors.rush.edu/details/19100 CPAP treatment persistence following nasal procedures in obstructive sleep apnea - https://www.tandfonline.com/doi/pdf/10.1080/13696998.2026.2671550 Design and rationale for treating Obstructive Sleep Apnea using Targeted Hypoglossal Nerve Stimulation trial - https://www.sciencedirect.com/science/article/pii/S1551714422001306 The Impact of Mouth-Taping in Mouth-Breathers with Mild Obstructive Sleep Apnea - https://pmc.ncbi.nlm.nih.gov/articles/PMC9498537/ VATRAC Trial of VivAer - https://aerinmedical.com/company/news-and-media/aerin-medical-announces-positive-two-year-outcomes-from-the-vatrac-trial-of-vivaer/ --- BackTable ENT & Allergy is the go-to podcast for otolaryngologists, allergists, and head and neck surgeons. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page strategist and founder of The Scroll Lab, to rethink how we approach LPs for complex products and services. We'll cover:Why on-page conversions are a misleading success metricHow to build pages that serve buying committees, not just individual clicksWhat it actually looks like to match your landing page to the B2B buying journeyFrom page structure to messaging strategy, Tas will share what it takes to create landing pages that give buyers the information they need to build a business case and put you on the shortlist.

In this episode, Dr Sara Ann Scott and Dr Syeda Saba Kareem discuss toxicities and the safe management of bispecific antibodies used in the treatment of RRMM to improve outcomes for patients, including: The incidence of cytokine release syndrome (CRS), along with the grading system, treatment strategies, and the role of tocilizumab Neurologic toxicities like the clinical manifestation of ICANS and the ICE scoring system used to help assign grading and appropriate treatment with dexamethasone, levetiracetam, and/or high-dose methylprednisolone Infection susceptibilities associated with BCMA-targeted bispecific antibodies and how this varies for GPRC5D-directed targets throughout therapy How to set up and maintain a REMS program Get access to all of our new podcasts by subscribing to the Decera Clinical Education Podcast on Apple Podcasts, YouTube Music, or Spotify. Presenters: Syeda Saba Kareem, PharmD, BCOP Clinical Pharmacy Supervisor Malignant Hematology Moffitt Cancer Center Tampa, Florida Sara A. Scott, PharmD, BCOP Clinical Pharmacy Specialist,  Multiple Myeloma Emory Winship Cancer Institute Atlanta, Georgia Link to full program: https://bit.ly/3RUyrMx Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Human Intelligence Advantage: Monetizing Knowledge and Bypassing AI Information Fatigue with Rita RaiIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Rita Rai, the Founder and CEO of DiscussIt, to examine the modern operational limitations of generic online advice and AI-generated content. Rita, an innovative technology founder and digital platform pioneer, details how automated software and AI search tools—while helpful for preliminary data collection—frequently overwhelm business owners with generic information rather than delivering contextualized, real-world solutions. This conversation provides an essential strategic guide for high-tier consultants, mid-market advisors, and subject matter experts looking to monetize their proprietary experience through direct, friction-free client calls while helping advice-seekers eliminate decision paralysis through targeted, human-to-human video consultations.The Architecture of Direct Access: Monetizing Proprietary Knowledge and Streamlining On-Demand Expert AdvisoryThe modern digital landscape is saturated with generic online courses, high-friction sales funnels, and automated content engines that routinely fail to address the specific, nuanced challenges facing scaling business executives. Rita Rai explains that when advice-seekers are forced to sift through hours of bloated video programs or navigate aggressive upsell pitches just to answer a targeted operational question, they lose valuable momentum and accumulate administrative debt. Real-world business acceleration is unlocked when an organization bypasses these predatory marketing intermediaries entirely, utilizing on-demand advisory platforms that connect seekers directly with vetted industry veterans for transparent, time-bound video sessions. By establishing a direct, upfront value exchange where experts are compensated purely for their strategic insight rather than a back-end sales pitch, both parties engage in high-impact conversations that yield immediate, actionable growth strategies.For seasoned consultants, enterprise leaders, and specialized professionals, transitioning into an on-demand advisory model requires an intentional approach to personal branding, profile clarity, and call execution. Many subject matter experts make the mistake of hiding their real-world impact behind dense corporate jargon or vague job titles, making it difficult for prospective clients to identify their core competencies. Optimizing a digital advisory profile demands that an expert explicitly highlight past operational problems solved, establish a competitive yet realistic rate structure, and integrate humanizing personal context to build rapid rapport. By reviewing client questions prior to every session and providing concise, post-call summary action steps, advisors can convert single micro-consultations into lucrative, long-term enterprise consulting relationships without incurring heavy client acquisition costs.To derive maximum ROI from targeted advisory calls, advice-seekers must approach expert access as a strict scientific discipline, combining AI tools for initial research while relying on human intelligence for strategic validation. Utilizing artificial intelligence software to summarize background data, draft initial definitions, and map basic industry trends allows a business leader to arrive at an advisory call with highly refined, contextual questions. This hybrid approach prevents analysis paralysis, ensuring the expert can spend the entire consultation delivering high-level strategic guidance rather than explaining baseline concepts. When an enterprise synthesizes preliminary AI research with direct, high-value human consultations, it builds an agile decision-making framework that minimizes transaction errors and predictably accelerates enterprise valuation.About Rita RaiRita Rai is the Founder and CEO of DiscussIt, a disruptive technology pioneer, and an expert in digital platform architecture designed to facilitate direct expert-to-consumer knowledge exchange. Drawing from a deep background in platform innovation and user experience optimization, Rita specializes in building transparent, friction-free ecosystems that empower subject matter experts to monetize their hard-earned insights. She is a prominent thought leader dedicated to solving digital information overload and establishing transparent, relationship-driven advisory models for global professionals.About DiscussItDiscussIt is an elite digital expert platform and direct consultation marketplace engineered to connect individuals and business leaders with vetted subject matter experts for one-on-one video calls. The platform specializes in eliminating hidden sales agendas, complex course funnels, and middleman friction by offering transparent pricing, quick 10-minute expert onboarding, and flexible calendar integration. Through direct, time-bound knowledge exchanges across diverse professional categories, DiscussIt enables advice-seekers to make confident, data-driven decisions while providing professionals with a streamlined channel to monetize their intellectual capital.Links Mentioned in This EpisodeDiscussIt Official Website: discussit.coRita Rai on LinkedIn: linkedin.com/in/amrita-raiKey Episode HighlightsThe AI Research vs. Human Insight Balance: Utilizing artificial intelligence for preliminary data gathering while relying on experienced human advisors for contextualized strategic decision-making.Eliminating the Upsell Agenda: Structuring expert video consultations around transparent, upfront compensation to ensure unbiased, high-value conversations.The 10-Minute Expert Monetization Pipeline: How subject matter experts can quickly deploy their existing LinkedIn profiles or CVs to build a global advisory presence.Overcoming Analysis Paralysis: Bypassing multi-week courses and bloated sales funnels to resolve critical business bottlenecks in a single, focused 30-minute call.Optimizing the Seeker Framework: Preparing targeted questions and background context in advance to maximize the return on direct expert access.ConclusionThe conversation with Rita Rai underscores that overcoming modern information fatigue requires a deliberate return to direct, context-rich human communication. By removing intermediary friction, standardizing transparent consultation frameworks, and combining AI data gathering with direct human expertise, business leaders and advisors alike can build highly efficient, self-sustaining engines for professional growth and enterprise monetization.More from The Thoughtful Entrepreneur

In this two-part episode, we welcome Dr. Ruti Sella, who is a cataract, cornea, and refractive surgeon, Associate Professor of Ophthalmology, and Clinical Practice Chair at Mayo Clinic. In Part 1, we explore the evolution of modern cataract surgery, discussing advances in refractive outcomes, premium intraocular lenses, surgical planning, keratoconus, and the emerging role of artificial intelligence in improving precision and personalization of cataract surgery. Together, these episodes combine expert perspective with the latest clinical evidence, offering practical insights into contemporary cataract and refractive surgery. Whether you are a resident, comprehensive ophthalmologist, anterior segment surgeon, or simply interested in advances in ophthalmology, we hope you enjoy both parts of this special series. Subscribe to the podcast:  https://MayoClinicOphthalmology.podbean.com  Follow and reach out to us on X and IG: @mayocliniceye

Most e-commerce brands are chasing AI the wrong way. They're publishing AI-generated blogs. Stuffing their sites with keywords. Obsessing over prompts. And wondering why nothing changes. Meanwhile, some brands are quietly growing their organic revenue by 30-40% year over year without relying on hacks or chasing the latest AI trend. The difference? They understand that AI hasn't replaced SEO. It's changed how people discover businesses. In this episode, Colin Ma breaks down the exact playbook he's using to grow established e-commerce brands through the combination of traditional SEO and Answer Engine Optimization (AEO). He explains why real customer questions are now one of the biggest competitive advantages, how a simple change to your collection pages can unlock entirely new traffic, and why optimizing your Google Merchant Center feed can drive thousands of additional clicks, often in just a couple of months. But the conversation goes well beyond rankings. Colin also shares how AI has completely transformed his workflow, allowing him to produce the work of an entire agency without sacrificing quality. From using Claude to analyze thousands of customer emails in minutes to building SEO assets that once took weeks, he reveals where AI actually creates leverage and where trusting it blindly can become an expensive mistake. If you're running an e-commerce brand, buying online businesses, or trying to figure out what SEO looks like in the AI era, this episode is packed with practical strategies you can apply immediately.

Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive revenue opportunities hidden inside their websites, forms, and customer journeys.In this third episode of our CRO series with Ned MacPherson, head of CRO at Tier 11, we get into why CRO is really revenue optimization and why copying a competitor's "pretty" site is a dangerous shortcut. Ned introduces the AI feature we built that scours the web every couple of hours to show high-end shoppers exactly how the price compares to the market, without them having to leave the page.We also get into something wilder: an AI agent that runs live pricing experiments across thousands of SKUs on its own. We talk about generative engine optimization (GEO) and how to structure your site so LLMs like Claude and ChatGPT actually recommend your website. In this episode:- Why conversion rate optimization is really revenue optimization- How data-driven CRO beats design-based assumptions- Optimizing landing pages, PDPs, forms, and post-click experiences- How lead generation forms create massive conversion leaks- The role of AI agents in the future of CRO strategy- Why generative engine optimization (GEO) matters for future visibility- Improving e-commerce performance with AI-powered pricing experimentsMentioned in the Episode: Previous Episodes With Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/https://perpetualtraffic.com/podcast/episode-797-what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

In this episode of the Habit Based Lifestyle Podcast, host Jesse Ewell breaks down why the biggest breakthroughs in business, health, marriage, and leadership don't come from more information – they come from your daily habits. Takeaways: From chiropractor to hormone expert: Dr. Mark went from traditional chiropractic and 6 neuropathy clinics to a cash-based hormone and peptide practice serving thousands. Insurance battle became the turning point: A 10‑year fight and a potential $4M clawback (which he ultimately won) pushed him to leave insurance and go all‑cash. "Normal" labs are not optimal: He focuses on free testosterone, SHBG, estradiol, and hematocrit, not just "normal" total T ranges. Low T shows up before libido issues: Brain fog, stubborn belly fat, poor gym results, and non‑restorative sleep are early warning signs. Men need estrogen too: Zeroing out estrogen wrecks recovery, sleep, mood, and erections; balance—not elimination—is the goal. Sub‑Q TRT works better for many: Easier injections, good absorption, and fewer estrogen/hematocrit issues than old-school IM shots. Hormones can change mental health trajectories: Optimizing testosterone has helped some men avoid or later taper psych meds (with their MDs). Peptides & NAD are the next layer: Tools like BPC‑157 + TB‑500, Glow/Clo, Mot‑C, and NAD are used for repair, fat utilization, energy, and anti-aging. You can't out-inject a bad lifestyle: Without protein, movement, sleep, hydration, and collagen, meds and peptides only "rent" results. Massive opportunity for chiropractors: Peptides are a projected $300B market, and patients will get them somewhere—quality sourcing (503A/503B) and real education matter. Content builds authority: Books, podcasts, and social media turned Dr. Mark into a recognized expert—and he urges practitioners to "embrace the suck" and start creating. Perfect for entrepreneurs, small business owners, and anyone looking to scale their business through social media. Click the link below and learn how Jesse and his team can help you achieve similar transformative results. To find out more about the VIP weight loss system email me directly or reach out on socila media. Learn more about Jesse though the following links:   VIP WEIGHT LOSS SYSTEM HBL Lifestyle Secrets Group on Facebook Personal Website HBL Website Instagram Email

Megan Applegate spent twenty years in hospitality before becoming a recruiter, resume writer, and career coach. In this episode she and Lesley Logan dig into why finding work feels so different right now and what still gives people an edge in their career. Megan shares grounded strategies for standing out, rebuilding confidence after a setback, and getting noticed by the right people. Whether you love your job or are ready for a change, this conversation gives you real steps to feel ready for what is next. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why the old resume playbook may no longer get you hired.Mapping job descriptions to prove you already qualify for the role.The old colleague trick that quietly dissolves imposter syndrome.Optimizing your LinkedIn so recruiters can actually find you.What you should never say when an interview gets uncomfortable.Episode References/Links:Gecko Hospitality – https://www.geckohospitality.comMegan Applegate on LinkedIn - https://www.linkedin.com/in/meganapplegateMegan Applegate on Instagram - https://www.instagram.com/dreamjobaheadStrengthsFinder Test – https://high5test.com/cliftonstrengths-free/Career Blueprint Solutions - https://beitpod.com/careerblueprintsolutionEp 691 ft Clare Solly - https://beitpod.com/ep691Submit your wins or questions - https://beitpod.com/questionsGuest Bio:Megan Applegate, Founder of Career Blueprint Solutions. After a powerhouse 20-year career in the hospitality industry, Megan did the unthinkable: she walked away from the familiar to build a recruiting and career development empire, with zero formal training and no financial safety net. Today, as the Founder of Career Blueprint Solutions, she uses that same "all-in" grit to help high-achievers navigate their own pivots. Known as the Recruiter Insider, she deconstructs the hiring process through her proprietary T.A.P. Protocol, moving professionals from "guessing" to "certainty" and helping them architect a legacy career that matches their true market value. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:57  All right, Be It babe. We're gonna get into it, because this episode is great. This is for those of you who are like, "Oh my god, I don't love my job, but I don't want to work for myself," or, "Shit, I'm out of a job and I need help." We have the resume queen, I literally called her a doula, she is so great. I learned so much. I don't even need a resume right now, or probably hopefully ever, I love what I do, but I know many of you do. No matter what your role is in this world, there are tips for you here. I don't care if you love where you're at, you're going to want to listen to these tips or write them down. They're so, so tangible, tactile, things you can actually do and check off and feel good about yourself. So, here is Megan Applegate.Lesley Logan 1:41  All right, Be It, babe. I'm really excited. We haven't had a topic like this in a long time, and it's definitely time to be talking about this topic. And we have the best guest I could even think about, because I was doing a lot of research on this one, and I'm really excited because Megan Applegate is here, and she is... well, I'm gonna let her tell you everything that she does. So, Megan, what do you rock at?Megan Applegate 2:00  Yeah, so thank you for having me, Lesley. I'm very excited to be here, and I'm one of those people that was a 20-year veteran in the hospitality industry, and thought I loved what I did for so long until I realized that I didn't. And when that happened, I didn't really know, and next I had something fall in my lap, and now I've turned into a recruiter, a resume writer, a career coach, and entrepreneur in the last seven years. So a huge pivot, huge turn, but I love what I do now. It's completely different. It's a beast in both ways, right? Good and bad, if there is a good or a bad, I don't know that there always is, but I love what I do.Lesley Logan 2:48  Oh, Megan, I agree. Nothing's ever as good or as bad as we think it's going to be, but there's always the good and the bad. But hold on, 20 years in hospitality? I mean, I don't even know how one person lasts in hospitality. That's a long time to deal with the people.Megan Applegate 3:01  Yeah, yeah, it is.Lesley Logan 3:04  Was it like, did you have to deprogram, or did you have to remind yourself you're not in hospitality anymore? How did you, you know what I mean? It's hard to make a big shift to shift careers.Megan Applegate 3:15  Yeah, I would say yes and no, only because part of what turned into a different career involves hospitality, so it made it a little bit easier when I was approached with the opportunity to get into the first business that I own and do, and then from there it came into a second one that I own on my own now. So, with that being said, I still actually love hospitality. I still love the people, and I know it so well. But now I get to recruit in it and help people find jobs in it. So it's almost like just taking what I already knew and learning a whole new sector of it, which I think is cool.Lesley Logan 3:56  Right, right, like going to a deeper level on that. So, instead of being, I guess, B to C, where you're working with the people in the hospitality, now you're working with the people who are going to work with the people.Megan Applegate 4:08  Correct. Yeah, on the recruiting side, it's both. It's finding the clients that need us to help them with the headhunting, finding these top talented professionals, and then also being the advocate and that career agent for the candidates, and understanding both sides of what that looks like. A lot of people only know one side and they don't know both, and so it's almost like an advantage to understand how to help people navigate that knowledge that you otherwise have, right? Because.Lesley Logan 4:41  The hirer is like, "We need these people who can do these things."Megan Applegate 4:44  Yeah.Lesley Logan 4:44  And then the people are like, "How come no one's looking at my resume? How come people don't see the greatness that I have?" And really, you're kind of a mediator slash negotiator slash doula.Megan Applegate 4:59  Yeah, it's been an interesting adventure. I'm seven years in deep with this change, and it's proven to move me in all kinds of different directions, which I'm excited to get into.Lesley Logan 5:13  Yeah, I would love to get to that. Before we dive into some stuff, I do want to chat about... seven years is a long time to look back at who you were and how that was. When you were leaving hospitality and coming into this, or maybe you fell into it, were there things that you had to work on with yourself to step into this? "I'm now the entrepreneur, now I'm not working for this company, I'm working for myself." How did you help yourself change that mentality?Megan Applegate 5:42  Yeah. Well, there's all kinds of emotions. I think there's so many we could talk about, right? It's very sticky. You're excited but scared. At some point I didn't trust myself. So, there was a lot of working on understanding that you just have to keep trying new things to see what will work, and to trust your expertise and what you're learning to do, and I think that was a big lesson for me. I think, as an entrepreneur, I just had this vibe of, like, now I get to be as successful as I want to be, right? I'm going to make so much money and all these things. Because when you're working for somebody, there's a cap on you, and so when you change into that mode of "I'm so passionate about what I do and my expertise," when you don't see that happen overnight, it can be a little daunting, you know, to be like, "Wow, hey, is it me? Am I doing something wrong? Can I not trust myself? Am I not..." I mean, there's so many things, because if you've never owned a business, how do you know, right? So, I think there's a lot of that that went into setting the ground rules of understanding you just have to take every day, every day, every day, and learn and learn and learn, and you will pivot and pivot and pivot, and I still do to this day. I think, "Can I do this differently? Should I do this differently?" I think I'm on my third version of the newest business I have, just because I keep learning.Lesley Logan 7:18  Yeah, I understand that a lot. I love that you share that. When you work at a place, you get to leave at the end of the shift or the day with your salary, going, "Okay, I did the things I was supposed to do on this day," or, "I'm behind on two things, okay." But when you are working for yourself, you really have to define what "done" is and what success is, because otherwise it can feel like it's too easy to go with vibes. I've been working for myself for so long, and I still have to remind myself to not go off vibes. My husband's like... I'm like, "Oh my god, things aren't going really well right now." He's like, "Let's look at the data, because vibes... no, we're not doing vibes right now. Data is always better." Lesley Logan 8:04  Okay. So, one of the reasons why I have you on is because I do feel like right now there's a lot of uncertainty when it comes to finding work. If people have a job, they're staying whether they like it or not, which always bothers me, because we shouldn't let employers treat us badly or be in a place that's not right for us. But there's a lot of uncertainty, and then there's people who are wanting to switch careers and look into something else, and this is Be It Till You See It. I wanted to pick your brain and talk a little bit about how can people who are seeking out work highlight themselves, or what should they be thinking about? I don't know, that's 17 questions, Megan. You are the expert here. I haven't had to fill out a resume in so long.Megan Applegate 8:47  Yeah, well, neither have a lot of the clients I do work with, truthfully. Things have changed and shifted so much lately in what looking for a new job is and what that strategy is. It used to be like if you had longevity, you had great companies on your resume, and you had a few connections, then it would be super simple. And now people come to me, and they're like, "The game has changed, what do I do?" Because it is, especially with AI and all of the platforms that are involved, and all this weaving in of... you can't just rely on what you've done in the past. Right now we're in a huge employee market where it's very competitive to look for a job. People are being flooded because you make it so easy to apply to jobs these days. You just hit the easy button, right?Lesley Logan 9:47  Yeah, I just heard this ad where you can almost pay for this extra thing so you're the first person, you're on the top of the pile. You remember how you used to be able to pay to be "A" on Southwest Airlines? Like, pay to get your resume to be the top of the pile on those online things. I was like, "Oh my god, this is just like... that's only the people who have the extra money can do that."Megan Applegate 10:09  Well, honestly, and I don't even know that I believe that, really knowing what I know about how that works. And so it's all about understanding that you have to be a problem solver, and you have to realize that if you can paint the picture... it's like your resume is a sales document. We are so in tune as humans to not understand what we are actually really good at, and no one seems to understand that they need to keep track of all of these wins. You get in a job and you just get so focused on what you're doing in one lane that we're never thinking two more steps or two more years down the road to be like, "Am I documenting? Do I know what I want to do next? Am I continually networking with people? What am I doing right now that is above what every other person is doing?" If you're not constantly thinking about that and understanding that you're creating your own brand, you just get stuck in the hole, and then five years later things have changed, and you're like, "Oh my god, what am I doing?" And it's very scary. You're thinking, "Well, I have all this experience, and I meet this job description that's online, but yet no one's calling me." That's where I have realized, in my experience, there's so many nuances around getting through the ATS system, getting by the recruiter who looks at your resume for 10 seconds, finally getting to the hiring manager, and then trying to convince them in that one-third of your resume of why they should call you. There's so many different things. I wish I had a magic bullet just to say "do this one thing and you'll be fine," but unfortunately it's a strategy. It's truly a game these days.Lesley Logan 12:04  And it's so... you're like... so on the podcast every Friday, we celebrate wins. I think they're really important. Most people won't send a win in until they've completed something, and I'm like, "A win is, you know, you got up today." Sometimes that's a win. But I love that you highlight: are you documenting things that you're doing or things that you've learned? Because I have found, since I don't have to build a resume, one of the things I have to do is submit to get CECs for things that I train people on. So I have to show that I've had education from these places, or to teach this workshop, "When did I learn that thing?" And if we're not taking time for just a little document, just some running note like an achievement or a compliment you got at work, I love this, because then, with the help of AI, you can really put your wins together in a nice, concise little paragraph. You could do that, but if you're not documenting, it's really hard to remember what you did two years ago. Especially when you're not happy at your job, you're forgetting that you had a win.Megan Applegate 12:59  Yeah, and it's not just always about what you do individually. It's about looking at what you're doing as a team. And people think, "Well, I can't take credit for that," and I'm like, "Why not?" They just get very down in the weeds of what should be on a resume, and it becomes this long laundry list of things that are not relevant, and I think that that is one of the biggest things is before you can build that, you have to know where you're going. I mean, who is your audience? Who are you talking to?Lesley Logan 13:33  So then do we have to change our resume for every single application?Megan Applegate 13:38  No, no, you don't. No. And honestly, a lot of people have that in their head that they have to. There's definitely things you can tweak within the resume, just keywords in general, if that fits more specifically to one thing versus another in your industry, if it's this job versus this job. But no, you shouldn't have to change it every time. You just need to have a point of view. You need to be somebody that solves problems, and you need to know who your audience is, and you need to know where you're going. If you don't know, then again, how can you put together your narrative of what problems do I even need to set to solve?Lesley Logan 14:29  Yeah, I agree. And I love this, because this episode's coming out after my girlfriend and I chatted about exiting a job, either on your terms or not on your terms, right? And so we had a really good chat about that, and this is such an even greater follow-up because ideally you're thinking about this before it's not on your terms, right? Ideally you're doing this while you have something else, because there's a lot more confidence while you're getting paid to go look for something else. I always say it's easier to get another job while you have a job. I guess I worry about some of my people who have that fake imposter syndrome, I call it fake because they are successful, they have done amazing things, and for whatever reason, they either lost the job that they were in, or their life changed and they had to take a pause in work, and now they're coming back into it. As you said, the game has changed. It's like when people realize the dating game has changed; now the resume game has changed. Is there a pep talk to give people? How do they know where they're going? How do we get them off the ground and go, "You are good, let's pull out these wins." Are there things that they can do?Megan Applegate 15:34  Yeah, I mean, I think that just understanding... I always tell people when I work with them, I'm like, go out on the internet and find... Well, first of all, before you even do that, what excites you? Let's just dive down a little bit further into, "This is what you do, but do you love every single part of this, or do we want to focus on what you truly let go and then you just succeed with? What motivates you? What are your strengths?" Finding that is number one, especially if you're thinking about pivoting. I think there's nothing wrong, I mean, I did it, and yes, it was from a 20-year career into entrepreneurship, but I work with a lot of people that will pivot into a completely different industry. And when we work on that, we start with that: what makes you tick, what would you love to do every day, and get them excited about that. Then once you kind of understand that, you can actually go out and start to truly find those jobs, find where those jobs are, look at those job descriptions, and map what you are really good at with what it's saying. I think that will a lot of times pull people out to be like, "Oh, okay, so I do have a lot more wins and what it takes to get a job." I also say find a colleague, find an old colleague, somebody that can remind you how great you are, because, like you mentioned, the imposter syndrome, that is a huge wall that people bump into all the time. I get comments about a resume that I redo for someone, and they're like, "Megan, are you sure this is even me? I feel like an imposter here," and I'm like, "Yeah, it is you. You just don't understand that it's okay." This is the one time that it's okay to vibe on yourself. Sometimes we don't see it because we're in it all the time, we're in the weeds of our own everyday life, and therefore because we live that, we don't see ourselves as an expert because we just assume everyone has the same kind of knowledge that we do. So I always tell people, find what's important, what you love, find somebody... most people have a BFF at work of some kind, right? Even if it was a couple jobs ago, ask them for coffee, ask them just to be like, "Hey, can you help me kind of energize and re-remember all that I did that was amazing," especially if you haven't written it down.Lesley Logan 18:27  I love this, because one, everybody wants to be helpful. People just want to be helpful, right? And you're not asking them for a job, you're actually asking them, like, "Hey, can we just go over that time we did some things? I'm struggling here." People want to be your cheerleader, and you're gonna give them this opportunity. I think this is a brilliant... I remember years ago, my husband and I were trying to apply for a Global Entry card, and they wanted your last 10 years of addresses. Of course, when you're apartment living, that could be 10 addresses. I remember Brad asking one of his roommates, "Hey, do you remember our address here?" And the guy's like, "I don't know, check eBay." And it was like, oh, hold on, there's this place that's holding all these addresses that I had things shipped to. But sometimes we just have to ask someone. The thing is, they're not in it.Megan Applegate 19:10  They're not stuck in your everyday life that you just live in and assume that everyone else knows what that looks like.Lesley Logan 19:20  Yeah, yeah. Do you think the internal barrier that people get stuck on is the imposter syndrome? Is it not believing in themselves? What is on the inside of people that makes them realize or think that they're not able to do this, to put themselves out there and get a job that they deserve?Megan Applegate 19:40  I think it's partly that, but I don't think it's fully that. I think most people just don't know these days what the strategy is, and to know that there's so much that they do that's probably already at that next level in the first place. So that's why I'm always saying go find some job descriptions. If you're a senior whatever, and you want to be a director, go find what that looks like, and then find where you have correlations to it. Because I think that once you can do that, it helps kind of boost that confidence to be like, "Oh yeah, you know, I can do that," or you kind of understand where your shortcomings are and you can work on, "Okay, so I need more leadership experience," or what have you, if I want to get to where you're going. But if we just kind of stay where we're comfortable... we always talk about we're comfortable, but what does that equal?Lesley Logan 20:44  Yeah.Megan Applegate 20:45  Right? It equals stagnant in the same.Lesley Logan 20:48  Yeah, yeah.Megan Applegate 20:49  So getting uncomfortable is where we need to be..Lesley Logan 20:51  Well, also, that's so funny that you said that. I would never have thought... that's like a total 'be it till you see it.' Look at the job that you'd want to have. What are they asking that that person has, and then you can recognize where you have it and where you don't. But also, there's that statistic that women won't apply unless they're 10 out of 10, and men will apply at a 4 out of 10, or whatever it is. But I love that, because you can really see, and that will help you highlight, "Oh, hold on," it might even jog your memory of the things that you've done and really pull it up there. I think that's a brilliant strategy that I would never have thought about, because it's like, "Oh, this is a job that I've done, so this is a job that I'm ready for." But a lot of people are thinking they have to get promoted before they can go somewhere else to get the job that they want, but you might be able to step into a role at a level that you want to be at because they actually need what you've already been doing.Megan Applegate 21:46  Yeah, and that's a huge part of the recruiting side that I've learned, too. If you want to be recruited for a promotion, and not only what you're doing taking you from one job to another that's the same, you have to have the right signal, if you kind of think about it that way. From a recruiting perspective, not necessarily just a resume where you're actually sending resumes out and that kind of thing, there's so many things that we can do from promoting your own brand, and part of that, especially with LinkedIn, is who... again, we go back to that audience. Who are you trying to signal? Are you signaling to anybody? Are you even visible? Can you get recruited, and if you can, does it point to where you want to go next, or are you stuck in just the laundry list of what you've done? Is it forward-thinking to that next role, or are you just in the past?Lesley Logan 22:49  Can we go this route? Because, first of all, LinkedIn is like a thing. I work for myself.Megan Applegate 22:56  You're like, I'm not on LinkedIn, I don't know. Lesley Logan 22:58  And everyone's like, "Lesley, you've got to be on LinkedIn, because all those women there would do your Pilates classes online because they're busy and amazing." And I'm like, I don't even know how to break through on LinkedIn. But one of my girlfriends, the job that she has now, which is like a dream role, which I can't say what it is, but if I did, everyone would be like, "How did she get that job?" It's because she turned her light on on her LinkedIn. She had it pointing towards what she wanted, not what she was at, and she got it. Someone was like, "Hey, you should apply for this," and then she fucking got it. I was like, "That's how it works?" I had no idea. I would have thought a thousand people were applying for that job, you know? And they might have been.Megan Applegate 23:46  Yeah. Well, but it's true. I mean, honestly, there's so many people that have a profile on LinkedIn, and they might have a picture, and they might have the basics, and that is it. And I'm like, "Why even bother, truthfully?" It's funny that you say that, because I'm the opposite. I am very, very strong on LinkedIn because of what I do, but yet, Instagram, I'm like, "Oh my god, what am I doing?"Lesley Logan 24:15  Honestly, Megan, I really should just learn how to be on LinkedIn, because that might be the safest, quietest, non-stressful place to be.Megan Applegate 24:24  It is. I will agree with that. I do see that sometimes people, if you're a little bit controversial in what you say in advice, some people will get on there. But honestly, those are the times where it just goes, "Oh my god, all of a sudden 15,000 people just saw this because of this one jerk."Lesley Logan 24:46  That's great.Megan Applegate 24:46  I'm pretty sure Instagram could do the same thing, but yeah, LinkedIn is huge, and people don't always see that. I know it's social media, not everyone loves it, especially the older generation, which a lot of times are the people that I work with that get to the point of, "I've been in my job for so long, and I'm just struggling to even get an interview, and what's going on?" So I work a lot with that age group, and they're like, "But I don't know how to be on LinkedIn, I don't know how to be online." I'm like, honestly, you don't have to be active all the time. You just have to have a profile that signals the right thing, that's completely optimized. It uses the right keywords for that job that you want. Have a background image that says your name and your contact information, have a headline that says what you want. Just teaching people how to understand what, as a recruiter, I'm looking for, and what pops up when I'm looking. So you can just do that. You don't have to Lesley Logan 25:53  be active that much because the optimization will do the work for you, because recruiters will find you. And as long as it doesn't look like you've been distant for seven years, it's been updated, it's not as much as like, "I have to post on Instagram almost daily if I want to stay relevant." I don't think you have to do that on LinkedIn to get a good job.Megan Applegate 26:13  No, you don't, because again, there's one side that's the recruiter piece of it that just tells us who you are. Maybe even just sharing things once in a while. You don't even have to have your own feed that says a lot. If you want to become a little bit more of an executive level, I would say posting some, just so that you could be a thought leader. Specifically, your expertise will help you even more, because it just shows you have a voice, a perspective, and you're active. A lot of times when I find somebody, they might look good, but then I realize after talking to them that it's from four or five years ago, and they haven't touched it since, and it's not even updated, right? I'm just like.Lesley Logan 27:03  Yeah, because you don't want to waste your time either. Okay, so you know people are... there's a lot of worry that AI is going to take all of our jobs, and I'm sure at some point it probably will. But is that something that people have to be worried about, or is it again just figuring out what they want to be doing, and then selling themselves above, or do they have to understand how to use it? What is the working job-seeking market right now? What's the misunderstanding about that, that if they just kind of understood it better, they would be able to be hireable or have the dream job that they're still looking for? Because I do think people might be worried that their dream job is gone.Megan Applegate 27:41  Right. Yeah, I mean, that's totally valid, and I agree with you. I can't say that won't happen in some cases. I don't see that happening to an extreme where we're all gonna all of a sudden be unemployed. I think for me, and what I try and help my clients with, is understanding AI, you have to treat it as your friend. You cannot think about it as a negative, because it just is what it is, right? It's here to stay, and if we just push against it, we are just pushing ourselves further down the line of, "I can't, I won't, it's terrible." We have to look at it like, what do you need to do to maybe upskill, so that you give yourself more variety of what you can do in your lane, right? And really, you might have to think about what does that look like. I'm not a prepper personally, that's a lot for me even to think about. But in this realm, in job searching, and in the strategy, and just not even just when you're out of a job, but in general, if we look at the whole of what should we be doing in our world of career advancement, even if we have a job, we have to always be thinking about where does my path lead next. Who can I connect with? Where can I build my brand? Where can I be an expert? Where can I upskill the skills or something I want to do, so that you're always putting yourself to have an option, right? The option, or multiple options, ultimately is the goal. Because when we don't, and all of a sudden shit happens and you get laid off, and you're just like, "Oh, hell, what am I doing?" If you would have put yourself in a position to be ready for that, even if it was a year from now, for people to find you, to have your resume updated, to be present on LinkedIn, to be networking, to have an idea of where you want to go, get in front of having some of those skills, then your life will be so much easier.Megan Applegate 30:00  I love, I agree. I mean, like, it's not, you don't have to be like the prep, or like, the world is gonna fall down, but also, like, having, having, I mean, that's what I mean, just like, have an idea of where you want to go, where you want to grow, and keeping that in your mind's eye, because also you don't want to be at a job that you don't like either, like, that's just gonna suck, and suck you dry. We've been talking a lot, like, to help, like, the employee out. I do want to, like, we do have people who, like, are employers, and I will say, like, recently we had a hire for a role, and we've had the same person for so long, and they went, they're like, "I'm going on maternity leave forever," and I'm like, "That's so nice for you. Okay, great, thanks for letting me know now." But it took, I will say, it took us so long to hire someone because everyone was using AI to answer everything. We love that you can use it, but we actually would like to know what your personality is like. We hire on personality around here, because sometimes you have to do different roles, like sometimes you have to step in and fill for someone. So great, but who are you? Do you fit with the family? What are some things that employers should be doing to have their light on correctly so that they're really attracting? Because that's hard. It was frustrating how many people... Are you using AI on the call right now with me? Are you literally? You're not even answering the question, you're reading the answer.Megan Applegate 31:30  Oh my gosh, yeah, that's hard. I have a lot of clients that started utilizing video more than anything else. And again, I know I could still be reading AI somewhere in this office, right? But we are making people do a lot more video interviews so that you cannot hide behind the phone and things like that. People can see you. We've had clients that are insisting that the candidate basically record themselves for 30 seconds to a minute so that they can send in a video that is not necessarily anything to do with the job, but like, "Who are you? Do you have a personality? Would you fit in? And why would you potentially want to work for us?" And I'll be honest, the candidates are pushing back. They're like, "Wait a second." And I get it a little bit, because we don't want anyone to think that someone's hiring on appearance, right? Because that's the danger zone.Lesley Logan 32:49  Yes, correct.Megan Applegate 32:50  But at the same time, you will eventually be in person with somebody if you're good at interviewing, and you shouldn't just hire somebody over the phone like that. I do see that's where things are going, where they're almost not giving a chance, they have to be in person, they have to show their personalities in order to be vetted, to even be accepted. And getting away... it's one thing to have the technical piece of it, you got to have these platforms, you got to know this, you got to know this. But I think gone are a lot of the predictive index personality tests that you take, and it just says whether you're a great score or not, which I'm just like, man, those suck, right? Why? But anyways, I think that people are going away from that and just trying to get a little bit more personal.Lesley Logan 33:55  Yeah. I love that. For a lot of the work that we've had to hire, sometimes it's just a project-based thing, if people won't get on a camera with us, it's like, "Well, I can't hire you, because how do I know you're the one doing it? How do I know you're not outsourcing it to something else?" I don't want just random people working with me; I want to be working with the person I'm working with. And so that has been an interesting thing, how many people are like, "Oh yeah..." and it's like, "Okay, then no." So, on the job descriptions, we'll do an interview, you have to answer me on camera these things, because we don't want to waste anyone's time. I don't want to waste time with, "Oh, fill this out." And then I will say, for us, we still do a StrengthsFinder test, but after we are pretty sure we're gonna hire them. Because we actually just want to know what are your top five strengths, just so we can fit. Especially if you're my assistant, you cannot have the same strengths as me, because it's not gonna work out.Megan Applegate 34:53  Yeah, no, and I think that's a great approach. One of the companies I work with actually utilizes that when we're looking for recruiters. They're like, make us do something similar, but it's based on the recruiter approach of what makes a good recruiter, right?Lesley Logan 35:15  Yeah.Megan Applegate 35:15  So it's not a break or make; it's like, "Here's how to manage this person.Lesley Logan 35:20  Yes.Megan Applegate 35:21  Based on their personalities.Lesley Logan 35:22  Yes.Megan Applegate 35:23  Based on whether they're more extrovert, or they're more systems-driven compliance, or are they just gonna do whatever they want." So I think that there's definitely value in that, as long as it's truly not a make or break. I have a client we're working with right now where they have to take the assessment first, and that will determine whether they even get their first interview.Lesley Logan 35:47  I think that's terrible, because I'm a terrible test taker, so that would make me very nervous to get past that to get to the interview. I think I would be better after I did the interview, once I knew you don't want to know the person, anyways. Megan Applegate 36:01  Hopefully there was so much to be said, you know. We go in a million different directions, but real quick, when you get to the actual interview side of this whole strategy here, I mean, there's so much to be said about personality, how you can connect with people, how you can make yourself memorable, how you can leave impressions, and people will make decisions on that over anything else.Lesley Logan 36:27  You are 100% correct. Lesley Logan 36:28  I'm definitely someone, I had to give myself a rule of 24 hours. I have to wait 24 hours because I would just get wooed by people. I need 24 hours because the thing that bothered me about them will come to me in 24 hours. But can we real quick, for people who are interviewing, who get nervous, who have sweaty palms... we already know that if you have a confident stance you're more likely to get the job, but also, are there things people should not say in an interview?Megan Applegate 37:01  The only thing I tell people not to say is just don't bad mouth the last employer. Don't place blame, don't say, "We didn't make this because of this person." Nobody wants to hear that, even if you have horror stories and you really want somebody to truly understand and feel for you about what you've been through with your last job. It's kind of a gimme, but you can't do anything like that. Everything has to be positive. And I think sometimes, especially if it's a bad situation, the less you say the better. People are so scared to go in and be like, "But I was fired," or, "Something happened," and I'm like, let them ask you about it, don't bring it up. And then when they do, you state a fact, and then hopefully you point the direction and you move past it. You don't state the fact and then give the laundry list of why. If they want to know, they'll keep asking, and you just have to keep being truthful, honest, transparent, and not placing blame. If you did something wrong, say it, but you are the only one that's seeing that fear there. If you can just be like, "I am gonna say what it is, and then we're just gonna move on," I think that helps a little bit.Lesley Logan 38:33  Yeah, because also it's not like the people who hire you haven't experienced either losing a job or exiting a job. They're human beings too, you know what I mean? They've had people that they love that they hired that got fired, these things happen. So I think that's about not letting it be, "Oh, let me over-explain this thing."Megan Applegate 38:55  It goes back to their resume too. People get really specific about numbers and details, and I'm like, "I need metric-driven information to make it seem like you've got solutions and you're solving problems and all this stuff," which is proven to help people with resumes. But they'll be like, "I don't know about 15% or was it 30%?" and I'm like, nobody will fact-check you, I promise. Don't overthink it. No one is going to be like, "I'm going to call and I'm going to find out if this is true or not." Don't lie—I don't mean that. Don't inflate where it's like, "Really? I question that." But it's more of a psychological impression. You just have to get out of your own way sometimes around that and meet me in the middle, is all I'm saying. Don't be too much this way, and don't be too much this way. You have to be in the middle.Lesley Logan 39:58  Megan, what are you most excited about right now?Megan Applegate 40:02  I am most excited about starting to potentially think about building my own team with the career coach side. I don't think I fully mentioned this before, but the first piece of what I do with recruiting is with Gecko Hospitality. It's a national, recruiting, hospitality-specific firm, and it's a franchise model, which is how I got into it. It was a little bit easier when I first started the business for North Carolina and Missouri. And then from that, four years in, came the baby of this second business, coming into the resume writing and the career coaching and that side of, "Oh my gosh, there's so much that people don't know, I need to help them." So that piece of it, I'm starting to get to the point where I'm ready to build a little bit of a team there. So that's exciting.Lesley Logan 41:01  That's so cool. I'm like, "Oh my god, I'm not even looking for a job, and I want help with my resume from you."Megan Applegate 41:10  I'm sure you went through this too years ago, of just like, "Okay, I can't handle this anymore," and recognizing that starting a business from the ground up, there's so many things to do. You have to know what you're good at and what you're not good at, and figure how to hire people, or at least get help with those things. It took me a long time to realize that; I was just like, "I can do it all." No, you can't.Lesley Logan 41:33  And also, you have to do it all sometimes so that you can hire the right people for it. But also, in order to grow, you've got to, unless you just like it where it's at. But if you want it to be more, you want to help more people, and I actually feel like we're at a place where you're going to have more people who are going to need help with their resumes of standing out. Because with the changes and the companies that are adopting AI, people are going to need to really be thinking about what other things they can highlight that they've done, because there's a ton of stuff that AI cannot do well, you know.Megan Applegate 42:09  Absolutely. They can put a well-structured sentence together, but what information do they have to be able to do that? And then you don't sound real, and that's a problem, like you said.Lesley Logan 42:25  I was watching some ads, and I was like, "AI wrote that," because no one talks like that. No one actually goes "however," and no one says "quippy" in everything that they say. This one girl on Instagram was like, "Oh, I love what you're saying," but you are reading a script that you ran through AI with your idea, and I think I would have just liked your raw idea, because I would have been able... you know what I mean? I would feel like I was talking to a girlfriend; I feel like I'm talking to a bot. Anyways, oh my gosh, well, I'm so excited for you. We're gonna take a brief break and find out how people can work with you and get their resume helped, and their career coaching and all that stuff, and then your Be It Action Items.Megan Applegate 42:56  Awesome.Lesley Logan 42:57  Okay, Megan, where do you hang out? If we've got people who are like, "I should start talking to her now, because I don't know where things are gonna be next year," where can they work with you?Megan Applegate 43:05  LinkedIn, as we talked about, is probably the best place to find me. I've got a couple different businesses, but just find me, Megan Applegate, on LinkedIn. My Instagram handle is @dreamjobahead, and my website is careerblueprintsolutions.com so, those are the three areas.Lesley Logan 43:22  I love it. I love it. We'll link everything below, you guys. This is definitely an episode I know people are going to send to friends, because everyone has a friend who is needing this help right now. You've given some really great strategies, actually. But we love to end with a bold, executable, intrinsic, or targeted step people can take to be it till they see it. What do you have for us?Megan Applegate 43:40  I think we kind of talked about some of it, but if you want my four tips in terms of actually being ready for a job, I would say understand where you want to go, that is number one. Actually go out and figure out, "Okay, I've been in this industry, do I want to stay, and if I do, where do I want to go?" Always understand where that next promotion is. Once you figure that out, go out onto the internet, find those job descriptions, save them, find the key language, the KPIs, the keywords, whatever you want to call it, figure out what they're saying they need and the problems that they solved. Then go to LinkedIn and find two to three people on LinkedIn that have that job, look through their profile, and hopefully it's pretty complete, and figure out what they're doing. Then you have to go and update your resume and your LinkedIn profile to signal where people can find you so they'll call you for that next role.Lesley Logan 44:47  So doable. Like, actually doable, one step at a time. One step leads to the next step, you can't skip ahead, and then you're gonna turn your light on. Megan Applegate 44:56  Turn your light on, be visible. Absolutely, love that term. I'm gonna start utilizing that now.Lesley Logan 45:05  Is it Roxanne? "You don't have to turn your light on," that's the wrong song. There's another song. Brad will tell us what it is on the recap. Megan, you are a gem. I really do appreciate this, because I've had so many people come on and tell people, "Go and follow your dreams, follow your bliss," but some people, their bliss is working for companies and being in a role and doing the good work. This is the first time I've been able to really support them in actionable strategy, so I just want to say thank you for being you and being the blueprint career coach that you are. I feel so grateful. My loves, we already said it, but I'm gonna say it again: send this to a friend who needs to hear it. Leave a review for this podcast. Go check out Megan Applegate's website and her on LinkedIn, that's a great way to start your LinkedIn journey. Megan Applegate 45:54  Go find me and then copy what I did.Lesley Logan 45:56  Yeah, there you go. Sometimes that's the way to do it, right? It's already done, you can just follow along. If you have questions about this, feel free to let us know; I'll happily send them off to Megan. We'll connect you, but you guys, you don't have to sit there and wait for something to happen. You can actually start making changes before you're ready, and that is exactly what Being It Till You See It is. So, thank you so much, Megan. And until next time, everyone, Be It Till You See It.Lesley Logan 46:22  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 47:05  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 47:10  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 47:14  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 47:21  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 47:24  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Connect with Colin: linkedin.com/in/colinjamesnagy/ Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/ Apply to join the Journey Alliance: http://journey.com/alliance/ — The luxury hotel boom of the last decade produced more five-star rooms, more high-end brands, and more capital chasing premium travelers than any period in modern hospitality history. It also produced a lot of hotels that feel exactly the same. Colin Nagy has spent nearly a decade covering the business of luxury travel for Skift while leading global brand strategy for Instagram and Threads at Meta. He sits at a rare intersection — deeply inside the world of brand, culture, and consumer behavior, and deeply inside an industry he genuinely loves. That combination makes him one of the most clear-eyed observers working in hospitality today. In this episode, Colin and I dig into why luxury has optimized itself into sameness — and more importantly, what the brands getting it right are actually doing differently. We get into the role hospitality plays in a world where AI is accelerating isolation and people are hungry for real human connection. We talk members' clubs — the ones worth betting on and the ones burning through capital without a clue. We get into the macro disruption question most operators aren't asking loudly enough. And we talk about what world building actually requires — and why so few brands are willing to do the work. Colin isn't cynical about any of this. He's demanding. There's a difference. And if you care about where this industry is headed, this conversation will sharpen how you see it. —   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.   Your host is Zach Busekrus, Head of Growth at Journey. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at journey.com/alliance.

The standard infertility timeline does not apply to every patient. When should infertility counseling begin, and when is it risky to wait? OBGYN Dr. Nicole Faulkner and REI specialist Dr. Jennifer Kulp Makarov discuss how age, irregular cycles, endometriosis, recurrent pregnancy loss, and male factor infertility should shape counseling and referral decisions on this week's episode of the BackTable Women's Health. --- Get the BackTable apphttps://www.backtable.com/app --- Timestamps 00:00 - Introduction02:37 - Launching a New Practice04:23 - When to Refer Patients06:23 - Basic Infertility Workup08:39 - Counseling Patients Over 4014:05 - Personalized IVF Protocols17:59 - Embryology and PGT-A23:54 - Egg Preservation Timing28:20 - Using Frozen Embryos Later31:36 - Components of Personalized IVF33:30 - Patient Experience and Education37:25 - Alternative Fertility Options40:46 - Approaching Recurrent Miscarriage42:28 - Key Takeaways --- More about this episode Dr. Kulp Makarov reviews when patients should be referred to an REI based on age, while emphasizing that earlier referral is appropriate for patients with irregular cycles, endometriosis, recurrent pregnancy loss, or known male factor infertility. Although anti-Müllerian hormone (AMH) testing can be a useful initial assessment, it should not delay specialist evaluation. The discussion also explores how advances in reproductive medicine have expanded fertility treatment options. Dr. Kulp Makarov highlights personalized IVF protocols, embryo banking, and preimplantation genetic testing, while emphasizing both the benefits and limitations of these approaches. She also shares practical guidance on egg freezing, pregnancy in the mid-40s, and when donor eggs, gestational carriers, or other fertility treatment options may be appropriate. Finally, she explains how REIs approach the evaluation and management of recurrent pregnancy loss. --- BackTable Women's Health is the go-to podcast for gynecologists, gynecologic surgeons, and other healthcare professionals focused on women's health. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

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Cal Newport talks with Brad Stulberg to explain the optimization paradox in Episode 414 of the Deep Questions podcast. Below are the questions covered in today's episode (with their timestamps). Get your questions answered by Cal! Here's the link: https://bit.ly/3U3sTvo Video from today's episode:  youtube.com/calnewportmedia (0:00) The Optimization Paradox (2:12) Interview with Brad Stulberg (35:12) Health optimization (1:09:16) Tail end development   Links: Buy Cal's latest book, “Slow Productivity” at www.calnewport.com/slow  Get a signed copy of Cal's “Slow Productivity” at https://peoplesbooktakoma.com/event/cal-newport/  Cal's monthly book directory: bramses.notion.site/059db2641def4a88988b4d2cee4657ba? Thanks to our Sponsors:  https://wealthfront.com/deep https://calderalab.com/deep https://cozyearth.com (Use code “DEEP”) Cal Newport is not a Wealthfront client. Wealthfront's high-yield cash account: ⁠https://www.wealthfront.com/deep⁠. This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. Cal Newport receives cash compensation from Wealthfront Brokerage for paid endorsement in his podcast, creating a conflict of interest. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC, member FINRA/SIPC.  Wealthfront Brokerage is not a bank. The base APY is 3.30% on cash deposits as of January 30, 2026, is representative, subject to change, and requires no minimum. If eligible for the overall boosted rate of 4.05% offered in connection with this promo, your boosted rate is also subject to change if the base rate decreases during the 3 month promo period. Additional terms and conditions apply, which can be found on ⁠wealthfront.com/deep⁠.  Funds in the Cash Account are swept to program banks, where it earns the variable APY. Investment advisory services are provided by Wealthfront Advisers LLC, an SEC-registered investment adviser. Securities investments: not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Thanks to Jesse Miller for production and mastering, Jay Kerstens for the intro music, and Nate Mechler for research and newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is chronic pain really an inevitable part of aging—or could it be a warning sign that deeper imbalances are affecting your healthspan, mobility, and quality of life? In this episode of Growing Older Living Younger, Dr. Gillian Lockitch speaks with physical therapist, registered nurse, educator, and functional wellness expert,Stacey Roberts, about the root causes of chronic pain and why conventional treatments often focus on symptom relief instead of true healing. Stacey explains how chronic inflammation, food sensitivities, hormone imbalance, gut health issues, biomechanics, and lifestyle factors can all contribute to persistent pain and reduced function. Listeners will learn how a personalized, root-cause approach may help reduce pain naturally, restore mobility, improve resilience, and support healthy aging and longevity. Stacey Roberts is the Founder of New You Health and Wellness and creator of The Pain-Free Formula. She is a licensed Physical Therapist, Registered Nurse, educator, and functional wellness practitioner with more than 30 years of clinical experience. Her work spans orthopaedics, sports medicine, chronic pain, pelvic health, women's health, and functional wellness. Stacey specializes in uncovering the root causes of chronic pain through an integrative approach that includes biomechanics, nutrition, hormone balance, gut health, and lifestyle medicine. Her current mission is to help people reduce inflammation, improve mobility, and reclaim quality of life without relying solely on medications, injections, or surgery. She is also the host of The Pain-Free Formula Podcast and the author of multiple books on women's health and hormones. Episode Timeline  00:00 – Welcome and introduction  03:54 – Stacey's journey from physical therapy to functional medicine  05:00 – Discovering the connection between gluten sensitivity and chronic pain  10:27 – Why pain is a protective signal rather than the enemy  15:07 – Muscle cramps, nutrient deficiencies, hormones, and gut health  17:52 – Optimizing versus personalizing nutrition for pain relief  18:44 – Food sensitivity testing and unexpected inflammatory triggers  23:03 – The story behind The Pain-Free Formula  26:11 – Hidden risks of long-term NSAID and pain medication use  27:10 – The gut-joint connection and holistic pain management  30:46 – First steps for people who feel they have tried everything  32:57 – Key takeaways for reclaiming health, mobility, and independence  Connect with Stacey Roberts  New You Health and Wellness : https://www.linkedin.com/in/stacey-roberts-pt-rn-mba-msn-6a26997    https://www.youtube.com/@newyouhealthandwellness2178  The Pain-Free Formula (Book)  The Pain-Free Formula Podcast  Connect with Your Host,  Dr. Gillian Lockitch Email: Askdrgill@gmail.com Email me for complimentary iintroduction to Growing Older Living Younger  website: https://www.askdrgill.com/

Welcome to How Humans Heal. In this episode, I'm speaking with Alexa Ress, a holistic nutrition and functional medicine certified health coach who specializes in SIBO, IBS, and gut health. So many people struggle with bloating, gas, heartburn, constipation, or diarrhea, and get confused by conflicting information online. I wanted to bring Alexa in to clear things up. Many people start their journey with an IBS diagnosis, which really means serious conditions have been ruled out, without explaining what is actually happening. Research is increasingly pointing to SIBO, or Small Intestinal Bacterial Overgrowth, as the real issue for a large share of IBS patients, with estimates ranging from 45% to 80%. SIBO happens when bacteria that belong in the colon start over growing in the small intestine, fermenting food and creating gas. This creates a range of symptoms: burping, chronic bloating that worsens through the day (some describe it as feeling six months pregnant), abdominal cramping, and changes in bowel habits, from constipation to urgency and diarrhea. Beyond digestion, people can experience low energy, brain fog, skin issues like acne or eczema, and joint or muscle pain. Optimizing your health is absolutely possible. There are more and more ways to support healing that don't require expensive treatments or complicated protocols. For this, it is important to address the underlying causes of health issues by working with a practitioner who can help you look deeper to uncover the root causes of your health issue, and help you to prioritize what to address first, so that you are finally able to break the pattern. We're here to help you! LINKS FROM THE EPISODE:   Free Guide: https://seekingguthealth.com/resources/the-ultimate-guide-to-sibo/    Affiliate Link for SIBO Program: https://payhip.com/b/yZXua/af6a512ec76dbfc    Dr. Doni's Leaky Gut Program: https://doctordoni.com/lgprogram/     Join Dr. Doni's "Say Goodbye To HPV" Program: https://hpv.doctordoni.com/hpv/checkout-12week-program   Schedule A Chat With Dr. Doni: https://intakeq.com/new/hhsnib/vuaovx    Read the full episode notes and find more information: https://doctordoni.com/blog/podcasts/ MORE RESOURCES FROM DR. DONI:   Quick links to social media, free guides and programs, and more: https://doctordoni.com/links     Disclosure: Some of the links in this post are product links and affiliate links and if you go through them to make a purchase I will earn a commission at no cost to you. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.

Send us Fan Mail Support the showSponsor Affiliates Empowering Your Healthhttps://www.atecam.com/Get YOUR Own Joburg Protein Snacks Discount Code:  Damaris15 Or Damaris18Feeling need to Lose Weight & Become metabolically HealthyGET METABOLIC COURSE GLP 1 REseTThis course is designed for individuals looking to optimize their metabolic health through integrative and functional medicine approaches. Whether you're on a GLP-1 medication or seeking natural ways to enhance your metabolic function, this course provides actionable steps, expert insights, and a personalized roadmap sustainable wellness.Are you feeling stressed, tired, or Metabolism imbalanced? Take advantage of our free mindful steps to help improve your well-being.ENJOY ONE OF our Books Mindful Ways  Health Wealth & Life https://stan.store/MindfullyintegrativeJoin Yearly membership ALL IN ONE  FUNCTION HEALTHAsk Us for help with Medica...

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Highlights from the PER® CME activity "Tumor Board: Optimizing NSCLC Care—Leveraging the Latest Evidence on Targeted Therapy and Immuno-Oncology" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Justin Gainor, MD; Julia Rotow, MD; and Urs Weber, MD; discuss targeted therapies and immunotherapy to treat advanced non-small cell lung cancer (NSCLC).Earn CME credit by completing the full accredited activity (available through June 29, 2027): https://www.gotoper.com/courses/tumor-board-optimizing-nsclc-careleveraging-the-latest-evidence-on-targeted-therapy-and-immuno-oncology-1fgrThis podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by educational grants from BioNTech; Iovance Biotherapeutics, Inc; Lilly; Nuvation Bio; Revolution Medicines, Inc; and Rigel Pharmaceuticals.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

Brittany Mercer, director of off-premise sales for Cowboy Chicken, joins this episode of the Food On Demand Podcast to share strategies for operators to drive off-prem growth, ranging from the intricacies of managing a virtual restaurant brand to the opportunities for implementing AI. 

Please visit answersincme.com/TNM860 to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Richard Kim, MD. In this activity, an expert in oncology discusses when and how to sequence later-line and chemotherapy-free therapies in metastatic colorectal cancer (mCRC). Upon completion of this activity, participants should be better able to: Evaluate factors influencing a treatment switch from cytotoxic agents for patients with stable metastatic colorectal cancer (mCRC); Formulate practical approaches for transitioning from chemotherapy to tyrosine kinase inhibitor (TKI) treatment in later-line settings for patients with mCRC; and Describe strategies to prolong chemotherapy-free disease control with TKIs.

#287: Chris and Brad Barrett revisit "Die With Zero" and confront how much harder Bill Perkins' ideas are to live than to agree with. They dig into when frugality flips from superpower to liability, the maximizer's struggle to let go, optimizing for the perfect Tuesday over the once-a-year trip, and giving money to your kids while it still matters. Brad is the co-host of the ChooseFI podcast and co-author of Choose FI: Your Blueprint to Financial Independence. Link to Full Show Notes: https://chrishutchins.com/die-with-zero-revisited-brad-barrett/. Partner Deals Gelt: ⁠Skip the waitlist on personalized tax guidance to maximize your wealth Fabric: ⁠Affordable term life insurance for you and your family Thrive Market: ⁠30% off your first order of organic groceries + a free $60 gift Bilt Rewards: ⁠Earn the most valuable points when you pay rent MasterClass: ⁠Learn from the world's best with 15% off For all the deals, discounts and promo codes from our partners, go to: ⁠chrishutchins.com/deals Resources Mentioned Brad Barrett: Website | X Book: Choose FI: Your Blueprint to Financial Independence Podcast: The ChooseFI Podcast Newsletter: The ChooseFI Newsletter The Tuesday Project Books & Articles Die With Zero: Getting All You Can from Your Money and Your Life The Tail End by Tim Urban The Skill of Spending | Mr. Money Mustache Tools The Big Ass Calendar Copilot Money ATH Podcast Ep #68: Hosting Cocktail Parties, Building Relationships, Museum Strategies and Friends Newsletters with Nick Gray Ep #189: Beyond the 4% Rule: Smarter Strategies for Financial Independence with Karsten Jeske Ep #282: Saving Money and Optimizing is My Kryptonite Ep #285: Why Net Fulfillment Beats Net Worth with Bill Perkins Best Cards Page Newsletter AMA: Submit Questions Leave a review: Apple Podcasts | Spotify Email for questions, hacks, deals, and feedback: podcast@chrishutchins.com Full Show Notes (00:00) Introduction (02:14) Revisiting "Die With Zero" Four Years Later (06:50) Is Intentional Frugality a Superpower? (08:48) Where Chris Still Struggles to Spend (15:04) The Psychology of Spending (19:53) Maximizer vs. Satisficer: What Are You Optimizing For? (23:35) Matching Your Effort to the Season of Life You're In (25:04) How to Let Go When You Want to Do Everything (31:50) Optimizing for Lasting Happiness (37:23) Don't Run Away From What Lights You Up (38:43) What Are You Actually Chasing More Money For? (44:01) What Are You Really Saving For? (45:46) Giving Money to Kids (and Causes) While It Still Matters (50:40) Hedging Retirement Risk by Moving, Not Working Longer (53:00) Fear Wasting Your Life More Than Running Out of Money (57:52) Chris's Vision for a Family Summer Camp (01:02:36) Building a Time-Bucket List of One-Off Dreams (01:03:44) The Case for Doing "Nothing" on a Trip (01:04:23) Chris's Three Main Takeaways (01:06:23) Lowering the Barrier to Real-Life Connection (01:09:55) Defining Net Fulfillment For Yourself Connect with Chris ⁠⁠Newsletter⁠⁠ | ⁠Membership⁠⁠ | ⁠X⁠⁠ | ⁠Instagram⁠⁠ | ⁠LinkedIn⁠⁠ Editor's Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. Learn more about your ad choices. Visit megaphone.fm/adchoices

Product pay is detaching from the old bands the way it did for AI researchers. In the past few weeks I've seen three offers go out to product executives at $10 million a year, and while almost nobody gets that number, it pulls the whole field up. The builder-executive who can build with modern tools and operate at scale now commands two to three times what the same profile did a year ago. In this episode, my co-host Carly Malatskey and I walk three real career decisions end to end: a leader worried the AI bubble will pop and playing it too safe, a consultant trying to become a product builder, and an elite executive trying to match joy, purpose, and income in one role. The throughline is the "Skip" question: not how to maximize today's job, but which next move opens the path to elite a few years out.–Key topics:• Why builder-executive pay detached from the bands• The three questions every career-maximizer should ask themselves• Thinking of constraints as a risk budget• Why staying current beats the biggest job at the best company• How to test whether a company is actually "current" from the outside• Why top-of-market pay comes with strings, and how to sequence what you optimize for• The mercenary vs. missionary approachTimestamps:(00:00) Introduction(00:39) The 100-day shift: builder execs and $10M offers(04:04) Case 1, Angie: two safe offers and an AI-bubble fear(05:04) Optimizing to be elite, or just to be prudent?(06:58) Why a failed hot startup can leave you better off(10:58) Thinking about what your next role sets up, not just the salary(15:40) Case 2, Gary: Series A vs. Fortune 20(16:36) Working backward from the PE operating-partner dream(18:58) The biggest job at the most current company, not the best(22:40) How to tell if a company is actually "current"(25:26) Case 3, Monica: elite, comfortable, and chasing joy(26:57) One more operating role, then founding(29:33) Choosing mercenary over missionary(35:26) Would the right company help her find a co-founder(37:18) The three questions that shape modern career advice–Brought to you by:Asana—The operating system for human agent teams–Referenced:• Anthropic• Meta• Microsoft• OpenAI• Stripe–Where to find Nikhyl:• Twitter/X• LinkedIn–Where to find Carly:• LinkedIn–Join The Skip:• Skip Coach• Skip Community–Find The Skip:• Website• Substack• YouTube• Spotify• Apple Podcasts–Don't forget to subscribe to The Skip to hear me coach you through timely career lessons. Access exclusive sessions from 100+ top product leaders at skip.coach. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. You can also email me at nikhyl@skip.community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theskip.substack.com

Dr. Mahmud Mossa-Basha joins Dr. K to discuss contrast utilization and iodine stewardship in CT and MR imaging, highlighting lessons from the 2022 contrast shortage, strategies for optimizing contrast use, and the role of emerging technologies in supporting high-quality patient care. Claim your Credit Here This MR iCast episode is supported by Bracco Diagnostics Inc. through an unrestricted educational grant.

Most people don't think about their bones until something breaks—but by then, it may be too late. Dr. John Neustadt literally wrote the book on this topic and challenges everything you thought you knew about bone health. He offers everyday habits that can protect you from fracture, discusses the role of nutrition, exercise, hormones, and even commonly prescribed medications that can directly affect your bones. Whether you're looking to stay active as you age, have a family history of osteoporosis, or simply want to prevent future health problems, this episode is packed with practical advice you can start using today. Drawing from his newly expanded book, Fracture-Proof Your Bones, Dr. John Neustadt shares the latest advances in bone health research. This is an empowering discussion filled with actionable advice for clinicians and health-conscious listeners alike—proving that it's never too early, or too late, to invest in stronger bones and a healthier future. Today on The Lab Report: 3:15 Meet Dr. John Neustadt 5:20 Is Osteoporosis just part of aging? 6:45 Bone is complex, living tissue 8:10 Medications affect bone health/remodeling 12:00 Catabolic physiology and stressors 13:45 Bisphosphonates - fracture risk vs. bone density 21:05 Best predictor of fracture 24:05 Personalized treatment approaches 27:15 Optimizing hormones and Hormone replacement therapy 30:25 Vitamin K and its many forms 38:40 Diet first vs. supplements 40:10 NBI supplement company 43:00 The Fireball Additional Resources: NBI Health Fracture-Proof Your Bones - Expanded and Updated Edition Delivering Health Podcast Subscribe, Rate, & Review The Lab Report Thanks for tuning in to this week’s episode of The Lab Report, presented by Genova Diagnostics, with your hosts Michael Chapman and Patti Devers. If you enjoyed this episode, please hit the subscribe button and give us a rating or leave a review. Don’t forget to visit our website, like us on Facebook, follow us on Twitter, Instagram, and LinkedIn. Email Patti and Michael with your most interesting and pressing questions on functional medicine: podcast@gdx.net. And, be sure to share your favorite Lab Report episodes with your friends and colleagues on social media to help others learn more about Genova and all things related to functional medicine and specialty lab testing. To find a qualified healthcare provider to connect you with Genova testing, or to access select products directly yourself, visit Genova Connect. Disclaimer: The content and information shared in The Lab Report is for educational purposes only and should not be taken as medical advice. The views and opinions expressed in The Lab Report represent the opinions and views of Michael Chapman and Patti Devers and their guests.See omnystudio.com/listener for privacy information.

Get AudioBooks for Free Best Self-improvement Motivation Optimizing the Female Brain | Alisa Vitti & Jim Kwik Discover Alisa Vitti and Jim Kwik's expert insights to optimize female brain health, balance hormones, improve focus, and boost mental performance. ⁠We Need Your Love & Support ❤️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Dr. Linda Chu speaks with Dr. Eddy Zandee and Dr. Kirk Davis about multidisciplinary expert consensus recommendations aimed at reducing the use of low yield radiographs and improving imaging appropriateness across healthcare settings. They explore which common radiographic exams may offer limited clinical value, when CT or MRI may be more appropriate, and how education and workflow changes can help optimize imaging utilization. Optimizing Radiography Utilization: Multidisciplinary Expert Consensus Recommendations Endorsed by the Society of Academic Bone Radiologists, Society of Skeletal Radiology, American Societyof Emergency Radiology, Orthopaedic Trauma Association, American Academy of Emergency Medicine, and American Rhinologic Society. Zandee van Rilland et al. Radiology 2026; 319(2):e252309.

Highlights from the PER® CME activity "Cases and Conversations: Optimizing Oral SERD-Based Therapy After CDK4/6 Inhibition in HR+/HER2– MBC" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Virginia Kaklamani, MD, DSc; Antonio Giordano, MD, PhD; Nadia Harbeck, MD, PhD; and Sarah Sammons, MD, discuss the use of oral SERD-based therapy in the treatment of HR+/HER2– metastatic breast cancer through a series of clinical cases. Earn CME credit by completing the full accredited activity (available through June 30, 2027): https://www.gotoper.com/courses/cases-and-conversations-optimizing-oral-serd-based-therapy-after-cdk46-inhibition-in-hrher2-mbc-xv6m This podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by an educational grant from Stemline Therapeutics, Inc.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- Building an insanely strong deadlift- How to hit a personal record right now (immediately)- Toxic fitness culture- Prioritizing health and enjoyment- Optimizing lean muscle in your 40s- Unpopular muscle building facts- Weight loss plateaus- And more...Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram - @tone_reverie - https://www.instagram.com/tone_reverie/I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far). Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all: https://www.sfinnercircle.com/