Podcasts about optimizing

Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the click? Most brands obsess over traffic acquisition while leaving massive revenue opportunities hidden inside their websites, forms, and customer journeys.In this third episode of our CRO series with Ned MacPherson, head of CRO at Tier 11, we get into why CRO is really revenue optimization and why copying a competitor's "pretty" site is a dangerous shortcut. Ned introduces the AI feature we built that scours the web every couple of hours to show high-end shoppers exactly how the price compares to the market, without them having to leave the page.We also get into something wilder: an AI agent that runs live pricing experiments across thousands of SKUs on its own. We talk about generative engine optimization (GEO) and how to structure your site so LLMs like Claude and ChatGPT actually recommend your website. In this episode:- Why conversion rate optimization is really revenue optimization- How data-driven CRO beats design-based assumptions- Optimizing landing pages, PDPs, forms, and post-click experiences- How lead generation forms create massive conversion leaks- The role of AI agents in the future of CRO strategy- Why generative engine optimization (GEO) matters for future visibility- Improving e-commerce performance with AI-powered pricing experimentsMentioned in the Episode: Previous Episodes With Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/https://perpetualtraffic.com/podcast/episode-797-what-a-live-cro-audit-reveals-that-your-design-agency-never-shows-you/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

In this episode of the Habit Based Lifestyle Podcast, host Jesse Ewell breaks down why the biggest breakthroughs in business, health, marriage, and leadership don't come from more information – they come from your daily habits. Takeaways: From chiropractor to hormone expert: Dr. Mark went from traditional chiropractic and 6 neuropathy clinics to a cash-based hormone and peptide practice serving thousands. Insurance battle became the turning point: A 10‑year fight and a potential $4M clawback (which he ultimately won) pushed him to leave insurance and go all‑cash. "Normal" labs are not optimal: He focuses on free testosterone, SHBG, estradiol, and hematocrit, not just "normal" total T ranges. Low T shows up before libido issues: Brain fog, stubborn belly fat, poor gym results, and non‑restorative sleep are early warning signs. Men need estrogen too: Zeroing out estrogen wrecks recovery, sleep, mood, and erections; balance—not elimination—is the goal. Sub‑Q TRT works better for many: Easier injections, good absorption, and fewer estrogen/hematocrit issues than old-school IM shots. Hormones can change mental health trajectories: Optimizing testosterone has helped some men avoid or later taper psych meds (with their MDs). Peptides & NAD are the next layer: Tools like BPC‑157 + TB‑500, Glow/Clo, Mot‑C, and NAD are used for repair, fat utilization, energy, and anti-aging. You can't out-inject a bad lifestyle: Without protein, movement, sleep, hydration, and collagen, meds and peptides only "rent" results. Massive opportunity for chiropractors: Peptides are a projected $300B market, and patients will get them somewhere—quality sourcing (503A/503B) and real education matter. Content builds authority: Books, podcasts, and social media turned Dr. Mark into a recognized expert—and he urges practitioners to "embrace the suck" and start creating. Perfect for entrepreneurs, small business owners, and anyone looking to scale their business through social media. Click the link below and learn how Jesse and his team can help you achieve similar transformative results. To find out more about the VIP weight loss system email me directly or reach out on socila media. Learn more about Jesse though the following links:   VIP WEIGHT LOSS SYSTEM HBL Lifestyle Secrets Group on Facebook Personal Website HBL Website Instagram Email

The standard infertility timeline does not apply to every patient. When should infertility counseling begin, and when is it risky to wait? OBGYN Dr. Nicole Faulkner and REI specialist Dr. Jennifer Kulp Makarov discuss how age, irregular cycles, endometriosis, recurrent pregnancy loss, and male factor infertility should shape counseling and referral decisions on this week's episode of the BackTable Women's Health. --- Get the BackTable apphttps://www.backtable.com/app --- Timestamps 00:00 - Introduction02:37 - Launching a New Practice04:23 - When to Refer Patients06:23 - Basic Infertility Workup08:39 - Counseling Patients Over 4014:05 - Personalized IVF Protocols17:59 - Embryology and PGT-A23:54 - Egg Preservation Timing28:20 - Using Frozen Embryos Later31:36 - Components of Personalized IVF33:30 - Patient Experience and Education37:25 - Alternative Fertility Options40:46 - Approaching Recurrent Miscarriage42:28 - Key Takeaways --- More about this episode Dr. Kulp Makarov reviews when patients should be referred to an REI based on age, while emphasizing that earlier referral is appropriate for patients with irregular cycles, endometriosis, recurrent pregnancy loss, or known male factor infertility. Although anti-Müllerian hormone (AMH) testing can be a useful initial assessment, it should not delay specialist evaluation. The discussion also explores how advances in reproductive medicine have expanded fertility treatment options. Dr. Kulp Makarov highlights personalized IVF protocols, embryo banking, and preimplantation genetic testing, while emphasizing both the benefits and limitations of these approaches. She also shares practical guidance on egg freezing, pregnancy in the mid-40s, and when donor eggs, gestational carriers, or other fertility treatment options may be appropriate. Finally, she explains how REIs approach the evaluation and management of recurrent pregnancy loss. --- BackTable Women's Health is the go-to podcast for gynecologists, gynecologic surgeons, and other healthcare professionals focused on women's health. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

Cal Newport talks with Brad Stulberg to explain the optimization paradox in Episode 414 of the Deep Questions podcast. Below are the questions covered in today's episode (with their timestamps). Get your questions answered by Cal! Here's the link: https://bit.ly/3U3sTvo Video from today's episode:  youtube.com/calnewportmedia (0:00) The Optimization Paradox (2:12) Interview with Brad Stulberg (35:12) Health optimization (1:09:16) Tail end development   Links: Buy Cal's latest book, “Slow Productivity” at www.calnewport.com/slow  Get a signed copy of Cal's “Slow Productivity” at https://peoplesbooktakoma.com/event/cal-newport/  Cal's monthly book directory: bramses.notion.site/059db2641def4a88988b4d2cee4657ba? Thanks to our Sponsors:  https://wealthfront.com/deep https://calderalab.com/deep https://cozyearth.com (Use code “DEEP”) Cal Newport is not a Wealthfront client. Wealthfront's high-yield cash account: ⁠https://www.wealthfront.com/deep⁠. This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. Cal Newport receives cash compensation from Wealthfront Brokerage for paid endorsement in his podcast, creating a conflict of interest. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC, member FINRA/SIPC.  Wealthfront Brokerage is not a bank. The base APY is 3.30% on cash deposits as of January 30, 2026, is representative, subject to change, and requires no minimum. If eligible for the overall boosted rate of 4.05% offered in connection with this promo, your boosted rate is also subject to change if the base rate decreases during the 3 month promo period. Additional terms and conditions apply, which can be found on ⁠wealthfront.com/deep⁠.  Funds in the Cash Account are swept to program banks, where it earns the variable APY. Investment advisory services are provided by Wealthfront Advisers LLC, an SEC-registered investment adviser. Securities investments: not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Thanks to Jesse Miller for production and mastering, Jay Kerstens for the intro music, and Nate Mechler for research and newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is chronic pain really an inevitable part of aging—or could it be a warning sign that deeper imbalances are affecting your healthspan, mobility, and quality of life? In this episode of Growing Older Living Younger, Dr. Gillian Lockitch speaks with physical therapist, registered nurse, educator, and functional wellness expert,Stacey Roberts, about the root causes of chronic pain and why conventional treatments often focus on symptom relief instead of true healing. Stacey explains how chronic inflammation, food sensitivities, hormone imbalance, gut health issues, biomechanics, and lifestyle factors can all contribute to persistent pain and reduced function. Listeners will learn how a personalized, root-cause approach may help reduce pain naturally, restore mobility, improve resilience, and support healthy aging and longevity. Stacey Roberts is the Founder of New You Health and Wellness and creator of The Pain-Free Formula. She is a licensed Physical Therapist, Registered Nurse, educator, and functional wellness practitioner with more than 30 years of clinical experience. Her work spans orthopaedics, sports medicine, chronic pain, pelvic health, women's health, and functional wellness. Stacey specializes in uncovering the root causes of chronic pain through an integrative approach that includes biomechanics, nutrition, hormone balance, gut health, and lifestyle medicine. Her current mission is to help people reduce inflammation, improve mobility, and reclaim quality of life without relying solely on medications, injections, or surgery. She is also the host of The Pain-Free Formula Podcast and the author of multiple books on women's health and hormones. Episode Timeline  00:00 – Welcome and introduction  03:54 – Stacey's journey from physical therapy to functional medicine  05:00 – Discovering the connection between gluten sensitivity and chronic pain  10:27 – Why pain is a protective signal rather than the enemy  15:07 – Muscle cramps, nutrient deficiencies, hormones, and gut health  17:52 – Optimizing versus personalizing nutrition for pain relief  18:44 – Food sensitivity testing and unexpected inflammatory triggers  23:03 – The story behind The Pain-Free Formula  26:11 – Hidden risks of long-term NSAID and pain medication use  27:10 – The gut-joint connection and holistic pain management  30:46 – First steps for people who feel they have tried everything  32:57 – Key takeaways for reclaiming health, mobility, and independence  Connect with Stacey Roberts  New You Health and Wellness : https://www.linkedin.com/in/stacey-roberts-pt-rn-mba-msn-6a26997    https://www.youtube.com/@newyouhealthandwellness2178  The Pain-Free Formula (Book)  The Pain-Free Formula Podcast  Connect with Your Host,  Dr. Gillian Lockitch Email: Askdrgill@gmail.com Email me for complimentary iintroduction to Growing Older Living Younger  website: https://www.askdrgill.com/

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Highlights from the PER® CME activity "Tumor Board: Optimizing NSCLC Care—Leveraging the Latest Evidence on Targeted Therapy and Immuno-Oncology" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Justin Gainor, MD; Julia Rotow, MD; and Urs Weber, MD; discuss targeted therapies and immunotherapy to treat advanced non-small cell lung cancer (NSCLC).Earn CME credit by completing the full accredited activity (available through June 29, 2027): https://www.gotoper.com/courses/tumor-board-optimizing-nsclc-careleveraging-the-latest-evidence-on-targeted-therapy-and-immuno-oncology-1fgrThis podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by educational grants from BioNTech; Iovance Biotherapeutics, Inc; Lilly; Nuvation Bio; Revolution Medicines, Inc; and Rigel Pharmaceuticals.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

Brittany Mercer, director of off-premise sales for Cowboy Chicken, joins this episode of the Food On Demand Podcast to share strategies for operators to drive off-prem growth, ranging from the intricacies of managing a virtual restaurant brand to the opportunities for implementing AI. 

Please visit answersincme.com/TNM860 to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Richard Kim, MD. In this activity, an expert in oncology discusses when and how to sequence later-line and chemotherapy-free therapies in metastatic colorectal cancer (mCRC). Upon completion of this activity, participants should be better able to: Evaluate factors influencing a treatment switch from cytotoxic agents for patients with stable metastatic colorectal cancer (mCRC); Formulate practical approaches for transitioning from chemotherapy to tyrosine kinase inhibitor (TKI) treatment in later-line settings for patients with mCRC; and Describe strategies to prolong chemotherapy-free disease control with TKIs.

Please visit answersincme.com/TNM860 to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Richard Kim, MD. In this activity, an expert in oncology discusses when and how to sequence later-line and chemotherapy-free therapies in metastatic colorectal cancer (mCRC). Upon completion of this activity, participants should be better able to: Evaluate factors influencing a treatment switch from cytotoxic agents for patients with stable metastatic colorectal cancer (mCRC); Formulate practical approaches for transitioning from chemotherapy to tyrosine kinase inhibitor (TKI) treatment in later-line settings for patients with mCRC; and Describe strategies to prolong chemotherapy-free disease control with TKIs.

#287: Chris and Brad Barrett revisit "Die With Zero" and confront how much harder Bill Perkins' ideas are to live than to agree with. They dig into when frugality flips from superpower to liability, the maximizer's struggle to let go, optimizing for the perfect Tuesday over the once-a-year trip, and giving money to your kids while it still matters. Brad is the co-host of the ChooseFI podcast and co-author of Choose FI: Your Blueprint to Financial Independence. Link to Full Show Notes: https://chrishutchins.com/die-with-zero-revisited-brad-barrett/. Partner Deals Gelt: ⁠Skip the waitlist on personalized tax guidance to maximize your wealth Fabric: ⁠Affordable term life insurance for you and your family Thrive Market: ⁠30% off your first order of organic groceries + a free $60 gift Bilt Rewards: ⁠Earn the most valuable points when you pay rent MasterClass: ⁠Learn from the world's best with 15% off For all the deals, discounts and promo codes from our partners, go to: ⁠chrishutchins.com/deals Resources Mentioned Brad Barrett: Website | X Book: Choose FI: Your Blueprint to Financial Independence Podcast: The ChooseFI Podcast Newsletter: The ChooseFI Newsletter The Tuesday Project Books & Articles Die With Zero: Getting All You Can from Your Money and Your Life The Tail End by Tim Urban The Skill of Spending | Mr. Money Mustache Tools The Big Ass Calendar Copilot Money ATH Podcast Ep #68: Hosting Cocktail Parties, Building Relationships, Museum Strategies and Friends Newsletters with Nick Gray Ep #189: Beyond the 4% Rule: Smarter Strategies for Financial Independence with Karsten Jeske Ep #282: Saving Money and Optimizing is My Kryptonite Ep #285: Why Net Fulfillment Beats Net Worth with Bill Perkins Best Cards Page Newsletter AMA: Submit Questions Leave a review: Apple Podcasts | Spotify Email for questions, hacks, deals, and feedback: podcast@chrishutchins.com Full Show Notes (00:00) Introduction (02:14) Revisiting "Die With Zero" Four Years Later (06:50) Is Intentional Frugality a Superpower? (08:48) Where Chris Still Struggles to Spend (15:04) The Psychology of Spending (19:53) Maximizer vs. Satisficer: What Are You Optimizing For? (23:35) Matching Your Effort to the Season of Life You're In (25:04) How to Let Go When You Want to Do Everything (31:50) Optimizing for Lasting Happiness (37:23) Don't Run Away From What Lights You Up (38:43) What Are You Actually Chasing More Money For? (44:01) What Are You Really Saving For? (45:46) Giving Money to Kids (and Causes) While It Still Matters (50:40) Hedging Retirement Risk by Moving, Not Working Longer (53:00) Fear Wasting Your Life More Than Running Out of Money (57:52) Chris's Vision for a Family Summer Camp (01:02:36) Building a Time-Bucket List of One-Off Dreams (01:03:44) The Case for Doing "Nothing" on a Trip (01:04:23) Chris's Three Main Takeaways (01:06:23) Lowering the Barrier to Real-Life Connection (01:09:55) Defining Net Fulfillment For Yourself Connect with Chris ⁠⁠Newsletter⁠⁠ | ⁠Membership⁠⁠ | ⁠X⁠⁠ | ⁠Instagram⁠⁠ | ⁠LinkedIn⁠⁠ Editor's Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. Learn more about your ad choices. Visit megaphone.fm/adchoices

Product pay is detaching from the old bands the way it did for AI researchers. In the past few weeks I've seen three offers go out to product executives at $10 million a year, and while almost nobody gets that number, it pulls the whole field up. The builder-executive who can build with modern tools and operate at scale now commands two to three times what the same profile did a year ago. In this episode, my co-host Carly Malatskey and I walk three real career decisions end to end: a leader worried the AI bubble will pop and playing it too safe, a consultant trying to become a product builder, and an elite executive trying to match joy, purpose, and income in one role. The throughline is the "Skip" question: not how to maximize today's job, but which next move opens the path to elite a few years out.–Key topics:• Why builder-executive pay detached from the bands• The three questions every career-maximizer should ask themselves• Thinking of constraints as a risk budget• Why staying current beats the biggest job at the best company• How to test whether a company is actually "current" from the outside• Why top-of-market pay comes with strings, and how to sequence what you optimize for• The mercenary vs. missionary approachTimestamps:(00:00) Introduction(00:39) The 100-day shift: builder execs and $10M offers(04:04) Case 1, Angie: two safe offers and an AI-bubble fear(05:04) Optimizing to be elite, or just to be prudent?(06:58) Why a failed hot startup can leave you better off(10:58) Thinking about what your next role sets up, not just the salary(15:40) Case 2, Gary: Series A vs. Fortune 20(16:36) Working backward from the PE operating-partner dream(18:58) The biggest job at the most current company, not the best(22:40) How to tell if a company is actually "current"(25:26) Case 3, Monica: elite, comfortable, and chasing joy(26:57) One more operating role, then founding(29:33) Choosing mercenary over missionary(35:26) Would the right company help her find a co-founder(37:18) The three questions that shape modern career advice–Brought to you by:Asana—The operating system for human agent teams–Referenced:• Anthropic• Meta• Microsoft• OpenAI• Stripe–Where to find Nikhyl:• Twitter/X• LinkedIn–Where to find Carly:• LinkedIn–Join The Skip:• Skip Coach• Skip Community–Find The Skip:• Website• Substack• YouTube• Spotify• Apple Podcasts–Don't forget to subscribe to The Skip to hear me coach you through timely career lessons. Access exclusive sessions from 100+ top product leaders at skip.coach. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter. You can also email me at nikhyl@skip.community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theskip.substack.com

Dr. Mahmud Mossa-Basha joins Dr. K to discuss contrast utilization and iodine stewardship in CT and MR imaging, highlighting lessons from the 2022 contrast shortage, strategies for optimizing contrast use, and the role of emerging technologies in supporting high-quality patient care. Claim your Credit Here This MR iCast episode is supported by Bracco Diagnostics Inc. through an unrestricted educational grant.

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Dr. Linda Chu speaks with Dr. Eddy Zandee and Dr. Kirk Davis about multidisciplinary expert consensus recommendations aimed at reducing the use of low yield radiographs and improving imaging appropriateness across healthcare settings. They explore which common radiographic exams may offer limited clinical value, when CT or MRI may be more appropriate, and how education and workflow changes can help optimize imaging utilization. Optimizing Radiography Utilization: Multidisciplinary Expert Consensus Recommendations Endorsed by the Society of Academic Bone Radiologists, Society of Skeletal Radiology, American Societyof Emergency Radiology, Orthopaedic Trauma Association, American Academy of Emergency Medicine, and American Rhinologic Society. Zandee van Rilland et al. Radiology 2026; 319(2):e252309.

We're thrilled to welcome Mark Mallchok, the Principal and Chief Event Strategist at Brella Productions, as today's guest. Mark has extensive experience within our industry. He joins us to share his entrepreneurial journey, explain how his company evolved over the years, and discuss why engagement, human connection, and clear event goals are becoming more important than ever. Stay tuned for more! Events and Storytelling Mark grew up surrounded by theater, production, photography, and technology. Both his parents worked as librarians while also supporting technical theater, audiovisual production, and school events, giving him hands-on experience from an early age. Whether he was holding cameras, shooting football games, working on the yearbook, or teaching photography, he discovered early that he wanted a career built around events and storytelling. Corporate Events  Although Mark originally planned to become an actor, he quickly realized he preferred directing stories rather than performing them. After studying theater and film, he chose corporate video and corporate events because every project was different. Working across different industries, clients, and countries meant he could continue learning and solving new challenges every day. Continued Evolution When Mark and his business partner started their company, they knew they wanted work that was constantly changing rather than repeating the same production every day. Corporate events gave them exactly that. More than 30 years later, they continue evolving with new technologies, different clients, and changing industry needs. Delegating As the business grew, Mark quickly realized they could not continue doing everything themselves. Bringing in specialists for administration, bookkeeping, sales, IT, and other areas allowed them to focus on the work they enjoyed most and did best. Even today, they regularly review what should stay on their plate and what should be delegated. Learning from Mistakes If you never allow people to make mistakes, they never develop the experience needed to become experts. Mark believes people need opportunities to practice, solve problems, and occasionally fail before they can grow. If you keep control of every task yourself, your team never develops, and you remain responsible for everything. Problem Solving Risk mitigation is an important part of event production, but problems will always come up. Mark creates training exercises in which team members step outside their normal roles and handle unexpected situations. He believes personality and strong problem-solving skills are two of the most valuable qualities when hiring people. Peaks and Valleys Every business experiences peaks and valleys. Rather than waiting for business to improve, Mark believes slower periods provide the best opportunity to rethink what your company does particularly well. After COVID, Brella shifted its focus from production services to strategic event optimization, helping clients create events that are more efficient, more economical, and more engaging. Start With the Goal Before discussing venues, production, or logistics, Mark believes you first need to understand what the event is trying to achieve. Too many organizations cannot clearly explain their objectives, making it impossible to measure success. Once the goals are clear, meaningful KPIs can be developed for both the business and the audience. Measuring Outcomes  Mark believes event success should be measured by more than just attendance numbers or satisfaction surveys. Instead, you should evaluate whether people learned something valuable, made meaningful connections, improved their work, and achieved the intended business outcomes. He also tracks efficiencies, cost savings, and planning improvements throughout every project. Human Connection Content remains important, but Mark believes human connection is becoming even more valuable. Many events try to fit too much content into too little time, leaving almost no opportunity for people to talk, reflect, or build relationships. Longer breaks, less crowded agendas, and more opportunities for conversation create a more valuable event experience. AI While AI will continue improving work efficiency, Mark believes it will also increase the value of meeting people face-to-face. As technology makes it harder to know what is real, genuine human interaction becomes even more important. The time AI saves should ultimately allow people to spend more time building relationships, strengthening communities, and connecting. Bio: Mark Mallchok Mark Mallchok, CMM, is the Chief Event Strategist at Brella Productions. A veteran event producer and video director, he has created engaging corporate meeting and event experiences worldwide for notable clients in healthcare, financial services, and manufacturing. He draws on his theatrical and film background to find compelling stories that anchor client projects and support their business and learning goals. He specializes in audience and participant engagement, combining powerful technical tools with rock-solid narrative and performance techniques to deliver unparalleled face-to-face, virtual, and hybrid experiences Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter   Connect with Mark Mallchok On his website LinkedIn Email: mark@brella.com  

Highlights from the PER® CME activity "Cases and Conversations: Optimizing Oral SERD-Based Therapy After CDK4/6 Inhibition in HR+/HER2– MBC" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Virginia Kaklamani, MD, DSc; Antonio Giordano, MD, PhD; Nadia Harbeck, MD, PhD; and Sarah Sammons, MD, discuss the use of oral SERD-based therapy in the treatment of HR+/HER2– metastatic breast cancer through a series of clinical cases. Earn CME credit by completing the full accredited activity (available through June 30, 2027): https://www.gotoper.com/courses/cases-and-conversations-optimizing-oral-serd-based-therapy-after-cdk46-inhibition-in-hrher2-mbc-xv6m This podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by an educational grant from Stemline Therapeutics, Inc.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

Send us Fan MailThinking about selling your private practice? This episode of the Private Practice Survival Guide podcast is a must-listen! Join host Brandon Seigel and expert Sean Healy from Accounted4 LLC as they break down the complexities of exit planning. Learn how to build a practice that's worth buying, but highly desirable, understanding the factors that drive valuations from a two-time to a five-time multiplier. Discover crucial financial strategies, common pitfalls to avoid, and the importance of strategic planning years before you even consider selling. Optimizing your practice's systems and financials now can lead to a significantly more lucrative exit in the future. What You'll Learn:Why starting exit planning 3-5 years in advance is critical.The key factors that increase your practice's valuation and multiplier.How different types of buyers (individuals vs. private equity) approach valuations.The importance of showing growth trajectory, not just current earnings.Common EBITDA tiers and how they impact your multiplier.How to avoid common mistakes like emotional valuation and selling during a downturn.Essential financial records buyers scrutinize during due diligence.The impact of the owner's personal involvement on practice valuation.Prepare your private practice for a successful and profitable exit by implementing these expert strategies today! #ExitPlanning#PrivatePractice #BusinessSale #HealthcareBusiness #FinancialStrategy Sean Healy is the President and Founder of Accounted4 LLC, a leading firm specializing in financial management and advisory services. With over two decades of experience, Sean has built Accounted4 into a trusted partner for businesses seeking expert guidance on accounting, operational strategies, and financial planning. His vision for the company centers on empowering clients with transparent, data-driven solutions tailored to their unique needs. Passionate about innovation and client success, Sean is driven with a commitment to delivering personalized service and fostering long-term financial health for the organizations Accounted4 serves.https://accounted4llc.com/https://www.linkedin.com/in/healysean/https://www.linkedin.com/company/accounted4-llcWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- Building an insanely strong deadlift- How to hit a personal record right now (immediately)- Toxic fitness culture- Prioritizing health and enjoyment- Optimizing lean muscle in your 40s- Unpopular muscle building facts- Weight loss plateaus- And more...Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram - @tone_reverie - https://www.instagram.com/tone_reverie/I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far). Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all: https://www.sfinnercircle.com/

The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment. Recorded live at K:LDN 2026 in London, this is the close-out conversation for the series, a step back to ask what actually replaces the funnel and what it demands of the brands trying to keep pace. Alicia Esposito of Future Commerce sits down with Kelsey Capps, who leads Klaviyo's product work across analytics, personalization, and AI, and so has a front-row seat to the change. A shopper can now find a product in a TikTok comment, buy it, and post about it before the marketing team has time to react, which means the advance-planning window marketers relied on has all but vanished. Kelsey's argument is that brands have to rebalance, away from a roughly 80/20 split of campaigns over automated flows and toward signal-triggered automation that can react in the moment, like a flow that fires when someone arrives from a ChatGPT referral. Underneath the tactics sits a bigger shift: optimizing your site and product data so the machines doing the discovering can actually surface you, and building an operating model around understanding customers rather than merely targeting them. Her closing note is optimistic. The data advantage that once belonged only to enterprises is now within reach of the smallest brand, and because customer intelligence compounds, the brands that start building the model first are the ones that pull away. What you'll learn What replaces the linear funnel once discovery, comparison, and conversion happen at once Why the advance-planning window has collapsed, and what to do about it How to rebalance from campaigns toward signal-triggered automated flows Why optimizing your product data and brand voice for machines is now table stakes How a single wrong recommendation breaks trust, and why understanding beats targeting Why customer intelligence compounds, and why first movers pull away Pull quotes "Customers don't want to be just targeted, they want to be understood." — Kelsey Capps [13:50] "You can see when someone came to your site from ChatGPT. That's just a UTM source on an event, and a brand could automate a workflow around it." — Kelsey Capps [16:15] "This conversation used to be confined to the four walls of industry events. Now your family and friends are having the same conversations about how their data is being used." — Alicia Esposito [23:01] "Even your smallest mom-and-pop shop can take advantage of their first-party data in a way they just never could before." — Kelsey Capps [24:55] Chapters 0:00 Cold open and introductions 5:23 Perpetual commerce and the collapse of the funnel 6:11 Discovering and buying inside a TikTok comment 11:43 Understanding customers, not just targeting them 14:46 Optimizing your data for the machines doing the discovering 15:40 The vanishing planning window, campaigns versus flows 17:08 Composer and orchestration pulling it together 19:03 Vision in the age of autonomy 22:00 The turkey-sub story, how a bad recommendation breaks trust 23:43 What Kelsey is optimistic about, and the urgency for laggards In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Role of Hormonal Health and Training Balance in Female Athletes with Allison YamamotoDiscover how hormonal health impacts athletic performance, recovery, and longevity. Join Jasmine Neely as she interviews sports nutritionist and founder of Koa Athletic Health, Allison Yamamoto, about managing training, nutrition, and mental health for women in aesthetic sports.Allison's BioAllison Yamamoto is a sports nutritionist, certified run coach, and founder of Koa Athletic Health, who specializes in helping female athletes restore their hormone health and recover from RED-S (Relative Energy Deficiency in Sport). As a former NCAA cheerleader herself, she understands the unique pressures facing athletes in aesthetic sports and has personally navigated the journey from missing periods and chronic underfueling to full health restoration. She now works with female athletes across cheerleading, dance, gymnastics, and endurance sports, combining evidence-based research with her lived experience in the athletic community.Timestamps:00:00 - Introduction to Allison Yamamoto and her expertise in hormone health for female athletes02:22 - The story behind Reds and how it relates to overtraining and under-fueling04:16 - Systemic impacts of hormonal imbalance on performance and injury risk07:05 - Recognizing overtraining and perfectionism in aesthetic sports09:38 - Signs of under-recovery and strategies for effective rest12:15 - Crafting optimal training and recovery routines for cheerleaders and dancers14:10 - Understanding performance plateaus and the importance of rest days16:17 - The mental health aspects: anxiety, mood, and hormonal connection18:45 - The role of rest in muscle and performance resilience21:03 - The significance of sleep and managing stressors outside training23:25 - How training overload can stack stress and impair recovery27:28 - Optimizing workout programming for dancers and athletes30:20 - The benefits of moderate, enjoyable cardio modalities like walking and Pilates35:00 - Nutrition strategies for game days and performance events39:46 - Fueling tactics as part of athletic success and mental clarity45:32 - Common myths about foods like bread and carbohydrates and their role in performance52:21 - Overview of Allison's comprehensive program for athletic health recovery56:30 - Comparing athletic experiences in high school and college cheerleading62:40 - Coach influence and team culture on athlete health and body image68:24 - The importance of mental perspective on food, training, and recovery75:43 - Best practices for cardio and high-intensity activities for dancers77:28 - Small daily actions to improve refueling and recovery78:17 - Allison's reflection on imperfection and healthy self-expectations80:49 - Connecting with Allison Yamamoto for support and resourcesConnect with Allison Yamamoto:Instagram: https://www.instagram.com/allisonyamamotoWebsite: https://www.koaathletic.health/Substack: https://f4bqfi.subscribepage.io/?fbclid=PAVERFWAS43npleHRuA2FlbQIxMABzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAae4M7IDJqKGkb_z6zcNy38-lENeyiJCQa0zzcUyUkrLgt_zZK3SrkW8DTiApA_aem_P3X_9EcThJ1vbPtTcJ5tGQ

Have you ever wondered what happens to your body at a cellular level as you age? In this episode, we explore the science behind NanoVi Technology and how it supports your body's natural ability to repair damage caused by oxidative stress. Rowena Gates, VP of Eng3 Corporation, joins us to discuss how bioenergetic signals can influence protein function, improve recovery, and boost cognitive performance. Discover how this fascinating technology is reshaping the future of health, longevity, and biological regeneration. Learn why protein activity is the key to maintaining a healthy life and how you can support your body's innate healing wisdom.The information presented in Fully Alive is for educational and informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment and before making changes to your health regimen. Guests' opinions are their own and do not necessarily reflect those of the podcast host, production team, or sponsors.Love the show? Subscribe, rate, review, & share! https://www.shellpoint.org/podcast/

Your 401(k) may be one of your largest assets. And may be one of your largest future tax liabilities if not managed carefully. In this week's podcast, we discuss strategies to help preserve your savings, create reliable retirement income, and reduce unnecessary taxes throughout retirement.

Cameron is joined by Tom Terranova, CEO of QUAD A, and they discuss the critical theme of compliance in the medical aesthetics industry. They explore the evolving landscape of regulations, the importance of accreditation, and how practices can enhance patient safety and trust through compliance. They highlight the need for a structured approach to compliance, emphasizing that it is not merely a checkbox but a continuous process of improvement and accountability. Tom shares insights on how QUAD A supports practices in achieving and maintaining high standards, ultimately benefiting both providers and patients.Cameron and Tom talk about the evolving landscape of medical aesthetics, focusing on the importance of patient trust, compliance, and accreditation. They explore the common deficiencies in medical practices, the accreditation process, and the potential impact of AI on healthcare. They also emphasize the need for practices to adapt to changing regulations and patient expectations while maintaining high standards of care. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Compliance is essential for safety and regulation in medical aesthetics.The wellness industry is at a pivotal moment for maturation.Patients should be treated as individuals, not just consumers.Accountability and continuous improvement are key aspects of compliance.A compliant practice is characterized by thoughtful and intentional operations.Standards for compliance are evolving as the industry grows.Optimizing operations is as important as meeting compliance standards.Patients value impartial accreditation as a sign of quality.Compliance should be viewed as an ongoing process, not a one-time checklist.Practices should aim to compete on quality rather than just price. Patients prioritize safety, results, compliance, and trust in their healthcare.The rise in popularity of aesthetic treatments has led to increased adverse events.Accreditation significantly boosts patient trust and confidence in medical facilities.Many patients remain unaware of the benefits of elective wellness treatments.Documentation is the most common deficiency in medical practices.The accreditation process typically takes around five months for facilities.Accreditation may soon become a standard expectation in the industry.Legislation regarding medical aesthetics is on the horizon.AI has the potential to enhance compliance but must be used cautiously.Practices need to differentiate themselves to thrive in a saturated market.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

There's a new layer above the search results and it's the AI itself. This episode breaks down how AEO differs from SEO, why "zero-click" isn't the enemy, and the 4 things you need to do to become the answer AI systems trust.Www.the-spacesocial.com

This week I Talk About Optimizing the Wrong Things! [powerpress]

Lords: Jenni Tyriq https://store.steampowered.com/app/3276700/Scrubbin_Trubble/ Topics: Doctor Lips Tropic Olds Cold Sri Top Scold It Pro Clod I Sport Pic Rod Lost Disc or Plot Doc Rip Slot Stolid Crop Lo, Cod Strip! Cod Trip Sol Corps Do Lit Cold Pis Tor Clipt Roods Microtopics: Trying to make a joke out of your own name: it's impossible. Listening to this episode first. The ice: it's not gross. (At first.) Reverse osmosis water. Shipping a game and selling more than one copy. Selling enough copies of your game to be in the black with Steam. Repaying debts until you end up in the black, because once you go black you never go back. Getting old and having creaky bones so you like being warmer. Standing in a parking lot in a melancholy mood and looking at the sky. The most genetically and financially successful people you know. Finishing off your successfulness in the Retirement State. Star Tropic Olds. Muppet Geriatrics. Everyone is born the baby of themselves. Geriatric MacGyver training a new younger MacGyver. MacGyver vs. O'Gyver. Going to Target and buying the sriracha t-shirt to establish your allegiance in the sriracha wars. The Hangover and the sequel, Baby Hangover. Too Young or Too Homeschooled? Bruh bruh bruh, pass the sri. Microsoft naming their word processor Word even though there are other kinds of words. Y'all It or It Al as the plural for It. Putting the Skip It around your ankle. Pushing the buttons you understand on a Simon. (Just the volume buttons.) Games you are guaranteed to lose, and soon. Different short term memories for different senses. Dual N-Back. Doing a single bicep curl and deciding that you understand exercise and you're done now. Clod vs. Klutz. The clumsiest people in the world in fierce competition. Things you wish you were allowed to laugh at. Things you're allowed to laugh at as long as you make a donation. Optimizing your laughter to minimize the amount of money you have to put in the laugh jar. Last One Laughing, taking the laughter out of comedy one pained grimace at a time. Clods of peanut butter. Earthen Peanut Butter. Shaping peanut butter with your earth manipulation spell. A device you can use like a dowsing rod to find dick pics in a room full of hard drives. The scene where The Dude shades the notepad. Proof that robots can get embarrassed. Waiting to watch a movie until after you know every plot twist. Everyone's favorite game show: Disc or Plot? Innova Leopard. Some sort of DJ equipment, for spinning records. Disc Golf vs. Disk Golf. Floppy Discs and Compact Disks. Devices Carrying Sound. A guy on Reddit with 8 upvotes. Seeing 8 inch floppy disks in the back of someone's car. Dr. Ripslot. The most stolid vegetable. (Ronald Reagan.) Doozers making their Doozer Sticks out of radishes. Secret Fraggle Lore. Mutualism between Doozers and Fraggles. The most emotive crop. Crop with a c, not with a k. Saying "Lo!" all the time. Thinking "betimes" frequently but never saying it out loud. Always forgetting to use "whilst." Whomst'd've. Pregnancy antihistamines. Different kinds of fake dartboards. Under the thumb of Big Velcro. Throwing fish sticks at the sun and missing. Corps Du Lit, WI Book clubs that only do books that are two or three words long. Librarian: Tidy up the Arcane Library. Relaxing by reshelving books. Complimenting housework any time you see it happen. Picking up trash from the ground and finding a place to throw it away and wishing someone would congratulate you. Hansel and Gretel and Chancellor Stormdancer. Tongue Root Harmony. Paying attention to where your tongue is at all times. What takes your cold piss away? Trunk Kevin Crap, Look at That Low Flying Plane.

Data is one of the most valuable assets an engineering firm has—but only if it's collected, connected, and put to work. On this episode of Engineering Influence, we sit down with Deb Johnston of Tonic DM to discuss how engineering firms can transform the way they manage project data. Deb explains how Tonic DM helps firms streamline data collection, eliminate redundant processes, improve workflows, and ensure critical information is optimized rather than wasted. From reducing inefficiencies to creating better decision-making across projects, this conversation explores why smarter data management is becoming essential for firms looking to improve productivity, collaboration, and long-term performance.

Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his approach to navigating the shift toward automated "agentic" shopping networks, using large-scale simulated data frameworks to maintain visibility in automated retail loops.Key discussion topics include:Bypassing late-stage campaign additions to integrate cross-cultural insights directly into core strategy.Optimizing brand positioning to remain competitive when autonomous AI assistants handle routine consumer shopping.Deploying automated research systems to track consumer choices across diverse demographic segments.Retraining operational staff from basic administrative tracking into creative and strategic service positions.Positioning regional market hubs as entry points for international business expansion.Guest Profile: Jorge Plasencia is the CEO of Republica Havas and Global Chief Client Officer of the Havas network, managing client alignment across 700 partner agencies in 100 countries.Connect & Scale Your Operations:Follow Jorge Plasencia on LinkedIn: https://www.linkedin.com/in/jorgeplasencia/Explore Republica Havas: https://republicahavas.com/Optimize Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

The Persona Paradox: Overcoming Saturated Attribution and Decoding Consumer Intent with Brice McBethIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Brice McBeth, the Founder and CEO of Reap Commerce, to dissect the severe operational constraints choking margins across the modern direct-to-consumer (DTC) and retail ecosystem. Brice, an elite e-commerce systems architect and data scientist with nearly two decades of scaling revenue pipelines, reveals how traditional demographic tracking and superficial marketing metrics fail to interpret actual consumer purchasing behavior. This conversion delivers an intentional, algorithmic playbook for mid-market product brands and enterprise digital teams looking to bypass broken iOS attribution channels, reduce customer acquisition costs (CAC), and uncover lucrative, undocumented buyer personas hiding within their existing website data.The Architecture of Intent: Merging Behavioral Tracking with Demographic Enrichment to Build High-Yield ConversionsThe primary vulnerability dragging down the valuation of scaling digital storefronts is a structural over-reliance on idealized customer profiles (ICPs) created through boardroom speculation rather than real-time data analysis. Brice McBeth notes that an overwhelming majority of e-commerce brands are fundamentally blind to their true consumer base, routinely missing four or five highly profitable purchasing segments currently interacting with their checkout funnels. When digital marketers optimize ad spend purely against surface-level demographic parameters like age, gender, or zip code, they fail to map the true psychological motivations and friction points that dictate why a transaction succeeds or falls flat. True operational scale is unlocked when an organization transitions past vanity traffic metrics and implements automated behavioral analytics to track exact clickstream paths, item interactions, and cart abandonments across all traffic sources.Optimizing conversion rate performance while simultaneously lowering marketing debt requires a disciplined engineering process that marries first-party behavioral metrics with third-party demographic enrichment. Many mid-market brands operating between the $1M and $100M revenue thresholds find themselves paralyzed by data overload yet starved for actionable insights because cross-functional analytics are siloed away from frontend marketing execution. Real-world capital efficiency is achieved by applying advanced AI clustering tools to group disorganized consumer data—such as scanned interaction loops, navigation timing, and receipt logs—into precise, validated buyer personas. This granular diagnostic process empowers product teams to craft hyper-targeted copywriting, personalize landing page copy, and structure product bundles that speak directly to specific consumer triggers without incurring the bloated agency overhead typically associated with enterprise-grade research.Sustaining this performance trajectory across volatile ad markets demands that corporate executives maintain a balanced perspective, pairing advanced algorithmic execution with intentional personal rest and relationship cultivation. Drawing clear parallels between corporate growth strategy and the precise, mental focus required to navigate an intimidating golf course, Brice emphasizes that strategic clarity is an organic byproduct of dedicated mental downtime. When an executive builds structured blocks of reflective white space into their calendar, they insulate themselves from short-term market hype and refine their long-term corporate vision. When an enterprise pairs this steady, intentional leadership style with continuous cross-functional data audits and targeted customer testing loops, it transforms a fragile, trend-dependent digital storefront into a highly stable, self-sustaining e-commerce engine designed to reliably multiply market valuation.About Brice McBethBrice McBeth is the Founder and CEO of Reap Commerce, a premier e-commerce conversion strategist, and a veteran systems engineer specializing in data-driven user acquisition and retention. Having spent nearly twenty years auditing digital infrastructure and helping underperforming mid-market brands scale profitably past revenue plateaus, Brice is a trusted authority on behavioral analysis. He is an avid golfer and speaker dedicated to helping retail executives cut through marketing noise, implement advanced data-enrichment protocols, and master the human elements of digital commerce.About Reap CommerceReap Commerce is an elite marketing analytics agency and behavioral diagnostic consultancy engineered to scale mid-market e-commerce operations. The firm specializes in delivering custom web-traffic tagging, multi-variant persona diagnostics, third-party demographic data enrichment, and cross-functional messaging optimization. Through structured machine learning workflows and comprehensive usability auditing, Reap Commerce enables consumer brands to eliminate wasted ad spend, lower customer acquisition costs, and dramatically increase conversion velocity.Links Mentioned in This EpisodeReap Commerce Official Website: reapcommerce.comBrice McBeth on LinkedIn: linkedin.com/in/bricemcbethKey Episode HighlightsThe Saturated Channel Trap: Analyzing why rising customer acquisition costs and broken platform attributions demand a transition away from traditional vanity metrics.Uncovering Hidden Personas: Leveraging real-time website behavior to identify lucrative, undocumented customer segments that corporate marketing teams routinely overlook.The Data Enrichment Pipeline: Merging first-party consumer clickstream patterns with verified third-party demographic data to decode true buying motivation.Affordable Enterprise-Grade AI: Implementing advanced data clustering models previously reserved for large enterprises to scale mid-market e-commerce profit margins.The Athletic Focus Metaphor: Utilizing dedicated outdoor hobbies like competitive golf to clear cognitive fatigue, improve resilience, and sharpen executive decision-making.ConclusionThe conversation with Brice McBeth underscores that long-term digital retail dominance requires an intentional synthesis of data science precision and a deep, humanized understanding of user motivation. By standardizing internal website behavioral tracking, enriching raw customer data, and ruthlessly adapting copy parameters to fit verified personas, e-commerce leaders can transform a volatile marketing pipeline into a highly predictable, profit-producing corporate asset.More from The Thoughtful Entrepreneur

Join us for an in-depth conversation with Brandon Min, founder and CEO of Herd Security, as he shares his journey in building an innovative SaaS company at the intersection of cybersecurity and AI. In this episode, we dive into how Herd Security is moving beyond outdated, compliance-driven training and transforming how enterprises educate their teams about security and AI adoption with ongoing, personalized programs. The discussion covers Brandon's path from engineering roles to entrepreneurship, the challenges and realities of startup fundraising in today's market, and the bold steps Herd Security is taking with founder-led sales and customer acquisition. We also unpack the complexities of SaaS pricing models in the AI era, and Brandon's approach to tracking operational metrics, product development speed, and customer feedback. Whether you're a SaaS founder, CFO, or anyone interested in cybersecurity, AI, or startup growth strategies, this episode of The SaaS CFO is packed with actionable insights and candid stories from the front lines.

Rob was at ADA 2026 in spirit — armed with press access and a list of questions unrelated to the usual conference talking points. His first guest from that coverage is Jake Leach, Dexcom's new CEO, who took over the role on January 1st after 22 years at the company. This is Jake's first time on Diabetics Doing Things as CEO. It sounds like two people having a real conversation about what it means to lead a company that millions of people with diabetes depend on every single day. They get into the research that came out of this year's scientific sessions — specifically, the CONNECT trial, a global randomized controlled study that examined what happens when people with type 2 diabetes who aren't using insulin start using the Dexcom G7. The numbers are striking: an average 1.6% reduction in HbA1C, 5 additional hours per day in range, and 97% sensor utilization over 6 months. That last number might be the most telling — it answers the question the diabetes world has been asking for years about whether people without hypoglycemia risk would actually wear a CGM consistently. Turns out, they will. Rob also pushes the conversation into territory that most executive interviews don't touch. When Dexcom products intended for destruction were stolen and resold to patients, Jake had to go from leading conference sessions to serving as something closer to a chief detective. His candid answer about feeling genuinely betrayed — and how the newly launched Customer Advisory Council became an unexpected asset in getting the word out — is one of the more honest moments you'll hear from a medical device CEO. The council itself, publicly announced and facilitated externally to get truly unfiltered feedback, is something Jake stood up as one of his first acts as CEO. They close on the bigger picture: G8 on the horizon (half the size of G7, with adaptive sensor technology that auto-corrects signal drift), the Nutrisense acquisition adding nutrition coaching to the platform, and where Jake sees Dexcom going as it scales toward serving hundreds of millions of people globally. If you've ever wondered what the person at the top of your CGM company is actually thinking about, this episode gives you a pretty clear answer. Chapters: 00:00 Rob sets up ADA 2026 remote coverage 01:46 Welcoming Dexcom CEO Jake Leach back 02:30 First 90 days: Jake's three CEO priorities 04:39 The Customer Advisory Council goes public 06:47 What the council revealed about communication gaps 08:44 Stolen sensors: Jake's personal reaction 10:39 How the council helped contain the crisis 11:20 CONNECT trial: CGM for non-insulin type 2 users 15:16 97% adherence and five more hours in range daily 16:16 G8 preview: smaller, smarter, adaptive sensing 16:44 Acquiring Nutrisense and redesigning the app experience 19:52 Optimizing beyond insulin: smart bolus and GLP-1s 21:13 Why CGM and GLP-1s are surprisingly powerful together 22:27 Jake's long-term vision for Dexcom's global impact 24:14 Transparency as the foundation of high-performance culture Resources: * Dexcom — dexcom.com | Follow Jake and the team for updates on G8, Stello, and the Customer Advisory Council findings * CONNECT Trial — The full study results from ADA 2026 Scientific Sessions.

Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO- The latest Shopify SEO strategies to boost revenue for your store- Shopify apps than can support your Shopify store's SEO growth0:00 Intro1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - OutroThe Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Most entrepreneurs never stop to ask what they're actually optimizing for. They simply follow the version of success they've inherited. Lori challenges the assumption that bigger is always better and explores why many midlife business owners reach a point where freedom, flexibility, and purpose matter more than endless growth. Through personal experience and practical strategy, she shows how to recognize when your business no longer reflects the life you want and what to do about it. What You'll Learn How inherited definitions of success quietly shape your business decisions Why growth, visibility, and lifestyle can become hidden traps A practical framework to identify what you truly want your business to support   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

Dylan Patel, founder of SemiAnalysis, argues the biggest gains in AI don't come from faster chips, they come from software-hardware co-design. Optimizing the model, the kernels, and the silicon together turns a 2x here and a 2x there into 100x. He explains why DeepSeek's experts were shaped for Nvidia's Hopper (and why TPUs struggle to run it), why OpenAI's sparser models and Anthropic's denser ones pull them toward different hardware, and why the so-called CUDA moat was never really about CUDA. Dylan breaks down InferenceX, his living benchmark that runs the latest models on over $50M of donated hardware daily, tracking a roughly 60x annual drop in cost per unit of quality. He makes the case that inference will be a bigger market than oil, that the compute crunch persists because models expand the value of useful work faster than compute grows, and why Jensen Huang is bankrolling neoclouds to engineer a multipolar world. Hosted by Shaun Maguire and Sonya Huang, Sequoia Capital

Democratizing Global Private Credit: AI Underwriting and Receivables Financing with Zach MarksIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Zach Marks, the Co-Founder and CEO of Jia, to dissect the systemic financial bottlenecks that restrict capital access for small-to-mid-sized enterprises (SMEs) across emerging economies. Zach, a global fintech innovator with a deep understanding of localized relationship dynamics and cross-border capital streams, details how legacy banking frameworks impose a staggering $6 trillion financing gap on underserved markets. This conversation provides an essential strategic guide for institutional investors, international founders, and financial technology executives looking to leverage cutting-edge artificial intelligence and blockchain-backed liquidity pools to eliminate predatory lending and build transparent, highly automated capital distribution networks.The Architecture of Inclusive Finance: Processing Unstructured Data and Scaling Collateral-Free UnderwritingTraditional commercial banks in emerging sectors like Southeast Asia frequently strangle the scale of high-performing suppliers by relying on archaic, manual credit checks and rigid collateral mandates that small business owners simply cannot satisfy. Zach Marks explains that this systemic banking failure forces critical operations, such as regional snack manufacturers or agricultural wholesalers, to navigate 60-to-120-day invoice delays from corporate buyers without any cushion for cash flow management. When companies are unable to bridge the gap between delivering raw goods and receiving payments, they are routinely locked out of market expansion or driven into high-risk, unvetted private credit arrangements that carry opaque pricing and severe threats to their core business equipment. True operational scale is achieved when an enterprise bypasses centralized banking bureaucracies entirely, relying on tech-forward invoice financing platforms that convert outstanding receivables into immediate, fluid operating capital.Optimizing credit risk assessments and driving immediate underwriting velocity at scale requires an absolute commitment to integrating AI-powered document intelligence into backend compliance workflows. Many international financial institutions struggle to serve the mid-market segment effectively because they lack the administrative infrastructure to process messy, unstructured transactional data like scanned invoices, physical receipts, and fragmented bank statements. Real-world capital optimization is unlocked when a fintech ecosystem deploys advanced machine learning models to analyze this documentation in minutes, enabling automated credit decisions without sacrificing strict underwriting standards. This digital efficiency allows capital providers to review high volumes of application data, securely approving and delivering short-term liquidity funds to creditworthy business owners within a fractional 30-minute window.Furthermore, maintaining a premium global footprint and attracting top-tier institutional capital demands that financial platforms build resilient financing pipelines that pair secure on-chain ledger technology with deeply localized human support. Integrating decentralized blockchain infrastructure allows global investors to participate in secure, high-yield liquidity pools, democratizing access to private credit markets that were historically restricted to ultra-high-net-worth entities. However, technology alone cannot scale adoption in relational, cross-border markets where trust and human transparency remain the primary drivers of corporate validation. When an organization synthesizes a cutting-edge digital tech stack with a diverse, localized workforce that respects regional communication and cultural nuances, it successfully future-proofs its operations. This holistic approach converts international finance from an elite, exclusionary system into an accessible, highly structured asset class designed to predictably multiply market equity.About Zach MarksZach Marks is the Co-Founder and CEO of Jia, a disruptive financial technology pioneer, and a seasoned emerging-market strategist. Drawing from a diverse global background in team building and multi-cultural operations, Zach specializes in engineering automated, high-velocity lending solutions that empower small-to-mid-sized enterprises. He is a prominent fintech thought leader focused on dismantling systemic capital bottlenecks, optimizing international private credit distribution, and lecturing on the tactical use of AI and blockchain technology to drive inclusive economic valuation.About JiaJia is an elite fintech platform and alternative credit provider engineered to maximize financial access for underserved small businesses across emerging markets. The company specializes in delivering automated receivables-based invoicing solutions, AI-powered document intelligence, and blockchain-backed private credit infrastructure to eliminate predatory lending debt. Through transparent, collateral-free financing blueprints and structured technology licensing frameworks, Jia enables mid-market suppliers to optimize their cash flow velocity and safely scale their regional enterprise market share.Links Mentioned in This EpisodeJia Official Website: jia.phZach Marks on LinkedIn: linkedin.com/in/zachmarksKey Episode HighlightsThe Emerging Market Credit Gap: Deconstructing the hidden operational bottlenecks that impose a $6 trillion financing deficit on global small businesses.Receivables-Based Capital Velocity: Implementing automated invoice financing to unlock immediate operational cash flow without asset-backed collateral mandates.AI Underwriting for Unstructured Data: Leveraging machine learning algorithms to instantly analyze messy physical invoices and bank statements for rapid credit decisions.On-Chain Global Liquidity Pools: Utilizing blockchain infrastructure to democratize private credit and connect international capital markets directly with localized SMEs.The Relationship-Tech Paradigm: Balancing advanced automated tech stacks with local human support desks to build authentic brand trust in relational economies.ConclusionThe conversation with Zach Marks reinforces that scaling inclusive global finance requires an intentional balance of advanced technological innovation and highly transparent corporate governance. By implementing rigorous AI data analysis, eliminating predatory fee structures, and ruthlessly protecting human-centric connection points, business leaders can transform a volatile, capital-starved environment into a highly organized, self-sustaining financial ecosystem.More from The Thoughtful Entrepreneur

Okay my friend, we’re back for Round #2 this week! Last week, I had some AWESOME questions for the show, so that made for a fun episode that got a ton of positive feedback. But I got so many good questions about assessments and return to play, I wanted to put all those into a […] The post June Q&A #2: Performance Assessments, Return to Play, and Optimizing Knee Health appeared first on Robertson Training Systems.

Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA The gyms winning with AI right now are not using it to write emails. They built a machine learning algorithm that predicts who's about to cancel. They fired their ad agency and their bookkeeper. They have an AI employee living in Slack that nobody on the team can tell isn't human. Pav spent 20 years in Fortune 500 companies before opening BFT Tysons. His financial planning background and tech instincts put him in a different category than most gym owners touching AI right now. In this episode, Mike Arce sits down with one of the most advanced operators in the GSD community to break down exactly what they've built, how they built it, and what's coming next. In this episode you'll learn: — How Pav built a machine learning algorithm that ranks the 25 members most likely to cancel before they decide — The five member behavioral avatars the model uses and which signals carry the most weight — How BFT Tysons uses Claude to run Meta ads, optimize campaigns from the grocery store line, and launch new ads in five minutes instead of 45 — The AI marketing analyst that pulls weekly ad data, surfaces red flags, and sends recommendations directly to Slack — How Victor works as an AI employee inside Slack and the story of it onboarding a new team member better than the humans did — Why the era of information is over and what the era of imagination means for gym owners right now — Studio OS: the custom internal dashboard Pav's team built to track memberships, financials, and cancellations in one place — How AI analyzed BFT's three membership tiers and identified which members were most likely to upgrade — The connection between selling your highest tier first and actually getting members the results they came for — What Pav is focused on in Q3 and how AI identified three specific reasons revenue per member was declining — The security risks gym owners should actually worry about when building with AI — Why the AI revolution mirrors the printing press and what that means for the jobs being created right now If you think you're using AI because you asked it to rewrite an email, this episode will show you how far behind that really is. Episode chapters: — 0:00 — Introduction: Pav Grewal, BFT Tysons, and two years in GSD — 1:12 — From Fortune 500 financial analyst to gym owner: Pav's background — 2:08 — How their AI journey evolved from basic copy to machine learning — 2:59 — The attrition prediction algorithm: how it works and what it watches — 4:57 — Attendance as the top signal and the early dropout problem — 6:03 — The first 90 to 100 days: why onboarding drives long-term retention — 7:17 — Victor: what an AI employee actually looks like inside Slack — 9:21 — Victor's second day: onboarding a new team member better than everyone else — 10:56 — How Victor handled a HYROX registration list and corrected a missing name — 12:24 — Mike's P1, P2, P3 priority system and how Victor scheduled a meeting end to end — 13:21 — Pav's wife wants Victor too — 13:55 — Firing the ad agency: how Claude connects to Meta and runs paid ads — 14:46 — Building avatar research, hooks, and copy with AI before the ad is even created — 19:30 — Generating five to ten ad variations simultaneously and testing at scale — 20:58 — Optimizing campaigns from the deli line at the grocery store — 22:58 — The AI marketing analyst: weekly performance reports delivered to Slack — 23:46 — Competitor research through the Meta Ads Library: offers, angles, patterns — 26:04 — The difference between using AI for flyers and actually building with it — 26:58 — Firing the bookkeeper: Scott's move and QuickBooks integration — 28:23 — Why custom-built tools will replace bloated SaaS platforms — 32:42 — The era of imagination: what changes when anyone can build anything — 33:39 — From one-way communication to creation: the internet analogy — 34:15 — Using AI to get better member results, not just run the business — 35:38 — Victor frees Mike up to go deeper with clients — 35:54 — The six-step AI re-engagement plan for members who have fallen off — 36:39 — Mike's personal health project: syncing InBody, sleep, nutrition, and blood work — 37:47 — The affiliate and recurring revenue idea hiding inside member health data — 39:50 — Token costs dropping and the Chinese model conversation — 40:46 — Elon Musk putting data centers in space — 42:13 — The GSD AI cohort and what the group is building together — 43:16 — Studio OS and the mindset shift that sparked it — 44:39 — AI security: what to actually worry about and how to think about it — 45:38 — Q3 focus: shifting from more members to more revenue per member — 47:01 — Tier analysis: who's most likely to upgrade and how to have that conversation — 48:54 — The steakhouse analogy: stop selling people the chicken — 50:30 — Changing the sales conversation around conviction, not price — 51:41 — The Gutenberg printing press and what history says about the AI revolution — 53:11 — AI architects: the most in-demand job right now and Claude's $85K certification program — 54:07 — Closing thoughts ———————————————————————— If you want to understand where the gym industry is actually heading, the operators doing what Pav is doing in this episode are already three moves ahead of everyone else. Watch the 100K Plan: https://www.youtube.com/watch?v=uMPx7b3_LOA

We're exploring the role of beta‑alanine in athletic performance and why its benefits often amount to only marginal gains. We also discuss how belief, placebo effects, and the context of elite versus recreational athletes shape supplement decisions.

Upgrading the Executive Operating System: Navigating "Founder Puberty" with Mark RampollaIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Mark Rampolla, the Co-Founder and Managing Partner of Mark Rampolla Co., to dissect the profound identity shifts required to transition from a hands-on startup operator to a high-leverage enterprise CEO. Mark, the visionary founder of ZICO Coconut Water (which he successfully scaled and sold to The Coca-Cola Company) and a prominent venture capitalist at Ground Force Capital, highlights how traditional execution mechanics often break down as a company scales past critical revenue thresholds. This conversation serves as an essential strategic playbook for mid-market founders and executive teams looking to navigate internal organizational friction, deploy AI-driven behavioral analytics, and align their personal leadership development with sustainable enterprise valuation.The Strategy of Transition: Managing Growth Phases, Behavioral Intelligence, and Multi-Model Team AnalyticsScaling an enterprise past the initial startup phase requires a radical evolution in executive philosophy, moving away from reactive firefighting toward structured, systems-driven organizational governance. Mark Rampolla describes this uncomfortable growth zone as "founder puberty"—a recurring corporate lifecycle phase occurring at the $5M, $10M, and $100M revenue marks, where the tactical habits that initially drove early survival begin to bottleneck long-term enterprise value. True scale is achieved when a founder embraces the discomfort of personal transformation, delegating day-to-day tactical execution to focus exclusively on overarching corporate culture, capital allocation, and macro-level strategy. By implementing structured 90-day leadership acceleration programs, founders can systematically dismantle administrative debt, clarify cross-functional roles, and future-proof their operations against shifting industry trends.Optimizing team performance and resolving high-stakes boardroom conflicts demands that executive leadership step away from subjective intuition and embrace advanced, data-driven behavioral diagnostic tools. Many high-growth companies suffer from internal misalignment and communication silos because managers fail to recognize the diverse personality dynamics and cognitive decision-making styles within their executive tiers. Integrating automated assessment frameworks—which synthesize complex models like the Enneagram and Myers-Briggs through specialized AI engines—allows leadership to map the behavioral DNA of their entire labor infrastructure at a fraction of traditional enterprise costs. This precise analytical insight enables founders to de-escalate partnership friction in minutes, align talent with their highest and best corporate use, and cultivate an inclusive workplace culture built on absolute operational transparency.Sustaining a premium market footprint over multiple decades requires corporate leaders to decouple their personal definition of freedom from simple financial liquidity events. Many entrepreneurs operate under the false assumption that a major corporate exit will automatically resolve their operational anxiety, only to find that systemic fear and process friction persist if they neglect their internal leadership mindset. Real wealth optimization is achieved when executives integrate continuous learning loops, digital tracking systems, and community-centric knowledge initiatives into the foundational blueprint of their daily schedules. When an enterprise treats intellectual property, cross-cultural capability development, and human capital empowerment as non-negotiable pieces of corporate infrastructure, the organization builds an independent, self-sustaining asset that predictably commands authority across its entire industry vertical.About Mark RampollaMark Rampolla is the Co-Founder and Managing Partner of Ground Force Capital, a leading venture capital firm, and the founder of Mark Rampolla Co. As the pioneering entrepreneur who launched ZICO Coconut Water and scaled it to a global acquisition by The Coca-Cola Company, Mark is recognized as a premier authority on healthy beverage innovation and sustainable corporate growth. He is the author of Entrepreneur's Guide to Freedom and a dedicated executive advisor who specializes in helping high-growth founders navigate the complex psychological and structural shift from tactical business operator to visionary enterprise CEO.About Mark Rampolla Co.Mark Rampolla Co. is an elite executive coaching, leadership development, and corporate advisory firm designed to guide founders through rapid organizational transitions. The firm specializes in executing the Founder to CEO Sprint, an intensive 90-day development framework tailored for leaders of companies generating between $5M and $100M in revenue. Through cutting-edge behavioral assessment integrations, strategic mindset reframing, and structured governance auditing, Mark Rampolla Co. enables modern leadership teams to break through operational growth plateaus and build highly resilient, scalable business assets.Links Mentioned in This EpisodeMark Rampolla Official Website: markrampolla.coMark Rampolla on LinkedIn: linkedin.com/in/marksrampollaKey Episode HighlightsNavigating Founder Puberty: Identifying the hidden operational friction points that signal an executive must upgrade their leadership toolkit to support enterprise scale.The Founder to CEO Sprint: Implementing a rigorous 90-day structural framework centered on self-awareness, workflow delegation, and systems governance.AI-Powered Behavioral Analytics: Utilizing multi-model personality assessment tools to eliminate internal communication friction and optimize team performance.Redefining Executive Freedom: Dissecting why financial liquidity events fail to eliminate operational stress without a fundamental shift in leadership mindset.Standing on the Shoulders of Giants: Leveraging continuous multi-modal learning architectures and supporting local library initiatives to scale corporate intellectual capital.ConclusionThe conversation with Mark Rampolla reinforces that true corporate optimization is a direct consequence of an executive's willingness to engage in deep personal and structural evolution. By standardizing internal performance metrics, removing process friction from the frontline, and ruthlessly protecting automated system governance, business leaders can transform a volatile, founder-dependent startup into a highly structured, self-sustaining corporate asset.More from The Thoughtful Entrepreneur

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

In this Huberman Lab Essentials episode, I discuss science-supported tools to improve sleep by supporting a healthy circadian rhythm using key behaviors and environmental cues. I explain specific morning, afternoon and evening behaviors that will increase daytime alertness and support deeper, more consistent sleep at night. I also cover sleep supplements, the effects of caffeine, alcohol and THC on sleep, as well as practical strategies for managing jet lag and shift work. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman LMNT: https://drinklmnt.com/huberman Eight Sleep: https://eightsleep.com/huberman Timestamps (00:00:00) Sleep Toolkit (00:00:21) Optimal Cortisol Rhythms, Tool: View Morning Sunlight (00:03:44) Morning Sunlight Guide, Artificial Light, Cloudy Days (00:08:04) Sponsor: Eight Sleep (00:09:22) Morning & Body Temperature, Tools: Deliberate Cold Exposure, Exercise (00:11:38) Morning: Caffeine Timing (00:13:22) Morning: Meal Timing & Alertness (00:15:36) Circadian Clock; 3 Daily Critical Periods (00:17:10) Afternoon: Caffeine, Naps, Exercise (00:19:34) Tool: Late Afternoon/Evening Sunlight (00:21:41) Sponsor: AG1 (00:23:00) Evening Tools: Artificial Lights; Hot Tub/Sauna, Bedroom Temperature (00:26:40) Alcohol, THC & Effects on Sleep (00:27:39) Sleep Supplements: Magnesium Threonate, Apigenin & Theanine (00:31:03) Caution for Melatonin Supplementation (00:31:41) Sponsor: LMNT (00:33:13) Weekends, Tool: Consistent Sleep Schedule (00:34:00) Jet Lag, Tool: Temperature Minimum (00:37:41) Shift Work, Tool: Red Light (00:38:30) Recap Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices