Podcasts about optimizing

Many cyclists adopt bodybuilding-style strength training in the gym, assuming it will improve power and endurance on the bike. However, research shows that heavy, low-volume strength training – and not high-rep hypertrophy training – improves cycling economy, maximal power output, and time trial performance. In this episode, Coach Jen explains why bodybuilding workouts may interfere with cycling performance and outlines evidence-based strength training principles for mountain bikers and gravel cyclists. In This Episode: The difference between hypertrophy and performance training Why excessive fatigue compromises endurance performance How heavy strength training improves cycling economy Proper rep ranges for cyclists The importance of power and neuromuscular training Research Referenced: Rønnestad, B. R., & Mujika, I. (2013). Optimizing strength training for running and cycling endurance performance: A review. Scandinavian Journal of Medicine and Science in Sports, 24(4), 603-612. https://doi.org/10.1111/sms.12104 PMID: 23914932 Aagaard, P., & Andersen, J. L. (2010b). Effects of strength training on endurance capacity in top‐level endurance athletes. Scandinavian Journal of Medicine and Science in Sports, 20(s2), 39-47. https://doi.org/10.1111/j.1600-0838.2010.01197.xPMID: 20840561 Wilson, J. M. et al. (2011). Concurrent training. The Journal of Strength and Conditioning Research, 26(8), 2293-2307. https://doi.org/10.1519/jsc.0b013e31823a3e2dPMID: 22002517 Check out these other relevant episodes: 236. How to Stay Motivated When Winter Days Get Short and Cold 231. How to Maintain Bike Fitness Without Losing Motivation this Winter 196. 5 Nutrition and Fitness Tips for Winter    Do you have nutrition and fitness goals? I’m your coach!  If you’re ready to finally make some sustainable progress, feel strong and powerful on every climb uphill, feel less pain, perform better, or lose a few extra pounds, then apply to work with me by clicking here. I work with people just like you, and you’ll see results a helluva lot faster than on your own. #ShredStrong: Our Month Starts on Monday, March 2, 2026! #ShredStrong is my year-round strength training program for mountain bikers and gravel cyclists. You can join any time you want, but why not now?! Learn more about the program and sign-up HERE!  Keywords: cyclist-specific training, gravel cycling training, mountain bike strength, cycling recovery, busy athlete training, Shred Strong podcast

Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts today: https://www.tiereleven.com/apply Tier 11's Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google's shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google's intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.If you're a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We'll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.In This Episode:- Oli's background and experience- The danger of relying only on Google Ads- Google Ads transformation into an "intent machine"- Balancing Meta and Google ads strategies- Why generating awareness on Meta is critical for conversions on Google - Using Google and Meta ads for personal injury cases- The importance of tracking and CRM setup- Optimal scenario for combining Meta and Google- How Google local services ads (LSAs) work- Qualifying Google ad clicks- Optimizing the Meta and Google mix for a law firm- The real results of the personal injury case studyMentioned in the Episode:Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Part 2 of How We Made a Personal Injury Law Firm $55.2M:https://www.youtube.com/watch?v=nWrUeotDYzs Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oli Liboy:LinkedIn: https://www.linkedin.com/in/oli-liboy Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showWe're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetual

On this episode of In Pursuit with Rich Froning, Rich sits down with Todd Anderson and Scott Vandersloot to talk recovery the way it actually works in real life—sauna, cold plunge, sleep, and being intentional with all of it. They get into why cold is one of the most misused tools (and why it’s more of a “when” than a “yes or no”), why heat before bed can be a game-changer for sleep, and how temperature, consistency, and stress management play a bigger role than most people want to admit. The conversation bounces from hunting trips and terrible sleep in cold tents to nasal breathing, snoring, and the simple truth: you can’t out-tough bad sleep when decision-making, recovery, and performance are on the line. Connect with Rich Froning MeatEater on Instagram, Facebook, Twitter, Youtube, and Youtube Clips Subscribe to The MeatEater Podcast Network on YouTubeSee omnystudio.com/listener for privacy information.

The secret to truly enjoying your work, even in the age of AI? According to serial founder Dan Cumberland, it starts with eliminating friction and leveraging AI to become the creator you've always wanted to be. Most people think AI is just for marketing, or they make critical mistakes by relying on an individual chat's memory. In this episode, Dan dives deep into how high-earning creators and companies can implement human-centered AI systems that don't just save time, but actually help them connect more deeply with their audience and their own purpose. He shares actionable insights, practical examples, and crucial tips on how to build robust, portable context for your AI, transforming your business from the inside out.Timestamps:00:00 Introduction02:00 Simplifying email newsletters with AI automation05:07 Repurposing podcast content for TikTok09:06 The importance of bottleneck identification in AI workflows14:53 Context engineering: The foundation of effective AI use19:12 The benefits of portable AI context22:04 Crafting context documents for optimal AI output27:40 Why focusing on AI for operations is key31:03 Workflow design and the "sous chef" AI analogy35:28 Breaking down complex tasks for better AI results39:45 How AI generated content exploded traffic by 5x42:00 Utilizing Claude's skills and slash commands44:14 Integrating AI into your development environment with Cursor50:40 Optimizing idea capture systems with AI56:45 AI as a sounding board for human connection1:03:57 Redefining work in the age of AI1:08:40 Extending products with vibe-coded AI apps1:12:30 Documenting transformations for killer testimonialsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Dan:LinkedIn: https://www.linkedin.com/in/dancumberlandInstagram: https://www.instagram.com/dancumberlandWebsite: https://dancumberlandlabs.comAI Growth Roundtable: https://aigrowthroundtable.comThe Meaning Movement: https://themeaningmovement.comFeatured in this episode:Kit: https://www.kit.comCursor: https://www.cursor.soWhisper Flow: https://whisperflow.ioAudio Pen: https://audiopen.aiFathom: https://fathom.videoGrain: https://grain.comZapier: https://zapier.com

India's warehousing growth has crossed 533 million sq ft — and it's still rising. Behind this surge lies a deeper transformation of India's logistics sector, supply chain infrastructure, e-commerce ecosystem, industrial real estate market, and manufacturing ambitions.In this episode of Eye On Retail By The Core Report, an initiative supported by Flipkart, Financial Journalist Govindraj Ethiraj in conversation with Yogesh Shevade, Head of Logistics & Industrial in India, JLL and Balbirsingh Khalsa, Executive Director – Industrial Capital Markets, National Director, Knight Frank, decode the forces reshaping India's logistics and warehousing landscape.As India aims to move from a $4 trillion economy toward a $30 trillion vision, logistics is no longer a backend function — it is a strategic growth engine. Post-GST reforms, institutional investment inflows, multimodal logistics parks (MMLPs), rail freight corridors, quick commerce, Tier 2 and Tier 3 city expansion, and automation are redefining how goods move across the country.For India-based professionals tracking infrastructure development, supply chain optimization, economic reforms, manufacturing growth, private equity investment, real estate capital markets, and e-commerce logistics, this episode offers deep strategic insight.⏱ Timestamps:(00:00) Introduction: Highlights on India's Logistics Transformation(02:17) The Boom in Tier 2 and Tier 3 Warehousing Ecosystem(06:00) Post-GST Evolution: How Reform Triggered Institutional Investment(09:45) Share of E-commerce in India's Logistics Sector(11:01) Optimizing the Pie: Transportation Costs, Labour Economics & Efficiency Gaps(17:30) Investment Realities: Land Prices, IRR Expectations, Vacancy Trends & Capital Flows(27:45) Future Infrastructure: The Shift from Road to Rail & Multimodal Logistics Parks(29:50) Path Ahead: Core Challenges and Growth Opportunities in Indian Logistics(33:12) Role of Government in Logistics & Infrastructure Development(35:05) Closing: Policy Synergy, Gati Shakti & India's Supply Chain FutureThis discussion explores:• How GST transformed India's supply chain and warehouse strategy• Why transportation contributes nearly 50% of logistics costs• The rapid growth of Tier 2 & Tier 3 warehousing hubs• The rise of quick commerce and 10–15 minute delivery ecosystems• Automation vs labour economics in Indian industrial real estate• Rail vs road freight efficiency and multimodal infrastructure• Land price escalation, IRR expectations, and investment risks• Why manufacturing, exports, and policy reform are critical to India's next growth phaseThe bigger question:Can India reduce logistics costs from 12–14% of GDP toward global benchmarks?Will rail freight and multimodal parks unlock long-term efficiency?Is Tier 2 India the next supply chain frontier?And how sustainable is the quick commerce model?If you follow the India growth story, economic policy, infrastructure investment, industrial corridors, supply chain strategy, or the future of e-commerce, this episode connects macroeconomic ambition with on-ground execution.Watch till the end for a sharp assessment of the opportunities — and the structural challenges — shaping India's logistics future.

Most people make the mistake of using fluffy titles or wasting space with episode numbers that kill your click through rate. I see so many creators spend hours recording only to slap on a title that does not call anyone in or use SEO keywords correctly. There is a way to turn your show into a growth machine by treating it like the search engine it actually is. You do not have to guess what works when you understand how to use podcast SEO to signal the right information to the algorithm and find the right audience.  In this episode, I am breaking down my exact marketing strategy for writing titles that actually get clicked. You will learn how to balance algorithm optimization with human interest to make sure your show gets the attention it deserves. Optimizing your episode titles and show notes allows you to experience tangible podcast growth as your content becomes much easier to find within the podcast app resulting in more podcast downloads. When you implement the right strategies and podcast tips to improve your search ranking, your episodes move from being hidden to being discovered by the exact listeners who need your message. This shift is the same one I use to help my podcast marketing clients go from a few hundred downloads a month to thousands every single week. We are moving away from poetic labels and toward a content strategy that creates a bridge between you and your ideal listener.  Let's do this! - Juliana   Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/   Connect with me: Website: www.julianabarbati.com Instagram: @julianabarbati_  

Gina Conley is the founder of MamasteFit, a perinatal fitness training company that supports women throughout pregnancy, birth, and beyond.  She is also the author of, "Training for Two," a book on how to use prenatal fitness to support a strong and pain-free pregnancy. Learn more at https://mamastefit.com    

Self-care podcast exploring Navigating Perimenopause, Metabolism, Weight & Perimenopause & Optimizing Mood and Energy in Perimenopause. TOPICS:: ** Navigating Perimenopause. ** Metabolism, Weight & Perimenopause. ** Optimizing Mood and Energy in Perimenopause.   NOTES:: Show notes: amberapproved.ca/podcast/644 Leave me a review at amberapproved.ca/review Email me at info@amberapproved.ca   Secure your spot in the Body Freedom Group Coaching Program. Email info@amberapproved.ca with the subject line "Group Coaching" or book a 30 minute Complimentary Body Freedom Consultation here to secure 1 of 5 spots starting the first week of April!   Subscribe to newsletter: https://amber-romaniuk.mykajabi.com/newsletter-sign-up    SHOW LINKS: Coaching Savings on 12 and 6 month private coaching programs until March 15th! Click below to schedule a 30 minute Complimentary Body Freedom Consultation to secure your savings. https://amberapproved.ca/body-freedom-consultation/  Take my free Emotional Eating Quiz here: http://amberapproved.ca/emotional-eating-quiz Listen to Episode 291 about what it's like to work with me here: http://amberapproved.ca/podcast/291/ Follow me on Instagram www.instagram.com/amberromaniuk Youtube Channel: https://www.youtube.com/@amberromaniuk/    MY PARTNERS: Did you know that most people get less than half the fibre they need every day? It's true - and it can quietly affect how you feel. Fibre plays a key role in keeping your digestion smooth, your gut balanced, and your body feeling regular. But hitting your daily fibre goals shouldn't be complicated. That's why I'm so excited about Fibre Flow from Organic Traditions - your new daily fibre and probiotic blend that makes gut health simple, smooth, and actually enjoyable. I've been using Fibre Flow for a few weeks now and I've really noticed how much lighter and more comfortable I feel day-to-day. My bowels definitely have a bit more pep in their step. Each single-serve stick delivers 8 grams of fibre from chicory root inulin and acacia fibre, plus probiotics for complete digestive support. Together, they help feed your good gut bacteria, support regularity, and keep things moving - gently. Fibre Flow dissolves instantly and tastes amazing. It is not thick, clumpy, or chalky like most fibre mixes. Choose Strawberry or Yuzu Lime for a light, refreshing flavour, or Unflavoured if you'd rather stir a fibre boost right into your coffee, latte, or smoothie. It's gluten-free, non-GMO, made without fillers or artificial ingredients - just clean, functional nutrition that fits your life. So, if you've been feeling bloated, irregular, or just off, this is your gentle, everyday way to get back in flow. Try Fibre Flow now at www.organicttraditions.com  or www.organictraditions.ca for Canada - and don't forget to use AMBER20 for 20% off your first order.

If there is one thing I've learned in over 30 years in this business, it's that the speaking industry never stands still. The landscape is constantly shifting, and if you aren't willing to evolve your business model, you're going to find yourself irrelevant pretty quickly. To stay ahead of the curve, you have to be intentional about your growth. That's why I am so thrilled to welcome Arel Moodie back to the show. Arel has his finger on the pulse of where this industry is headed, and today, he's sharing exactly what you need to do to adapt, scale, and ensure your speaking business remains profitable in any climate. Highlights you won't want to miss: Industry trends for 2026 with Arel Moodie 0:00 The origin of Talkadot 3:30 How Talkadot works 7:00 Optimizing in the dark 11:15 Fads vs trends 14:00 Finding a niche 17:00 Qualified leads matter 21:00 Talkacon is coming 24:30 See you next time 30:15 Strategy is everything. If you're looking to scale your business and stay ahead of the industry trends for 2026, you simply can't afford to miss this episode. For access to FULL SHOW NOTES, including video and links, visit: https://www.speakerlauncher.com/category/podcast/

In today's episode, we welcomed Quinto Gesiotto, MD, a malignant hematologist at Tampa General Hospital in Florida.In the exclusive interview, Dr Gesiotto explored the evolving role of TKIs in the treatment of patients with chronic myeloid leukemia (CML), including dosing patterns for ponatinib (Iclusig) in those with CML and other TKI data to emerge in the CML space at the 2025 ASH Annual Meeting and Exposition. Dr Gesiotto also provided detail on emerging data on novel strategies and agents, along with genetic mutations beyond BCR-ABL1 T315I the could drive more personalized treatment sequencing and improved risk stratification in CML in the future. 

Today we sit down with Doug May, SVP of Productivity at Harness, to discuss one of the most critical yet overlooked aspects of a healthy organization: Sales Productivity. Doug has had an illustrious career at elite organizations including Datadog and Databricks, and he brings that expertise to Harness, where he has cut ramp time in half and increased per-rep contribution by 43%. We explore the "F1 engineering team" analogy of GTM support, why productivity metrics are the ultimate indicator of a company's health, and the specific questions every candidate should ask to de-risk their next career move.

The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more!Partner with our marketing experts today: https://www.tiereleven.com/apply Today, we continue our review of a real-world personal injury law case study where we transformed a modest ad spend into over $184 million in settlements. We didn't just buy media; we built a strategic, multi-channel system that generated outstanding results.I'll walk you through the specific steps we took, from installing tracking software to optimizing the site post-click. The game-changer was refining the landing pages and ad creatives, improving conversion rates, and building a cohesive Google and Meta strategy. Consequently, we achieved a significant drop in cost per signed case and a massive increase in qualified leads.If you're serious about scaling your business, whether in legal services or other services, this three-part series will help you refine your approach to paid media in 2026 and beyond. In This Episode:- Introduction and part 1 recap- Optimizing after-the-click experience - Results after optimizing landing pages- Continued optimization of Meta and Google ads- Google Ads performance in 2025- How Meta and Google work together- Final results: Scaling to $184 million in settlementsMentioned in the Episode:Watch Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Download Tier 11's Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X:

In this episode, Caleb sits down with Nick Bartolo, founder of Essential Partners, to discuss what business owners need to consider when thinking about selling their company. Nick breaks down: The decision to sell and conducting a "possible path analysis" — evaluating revenue, EBITDA, and overall business valuation. Thinking beyond the sale price — retirement planning, ensuring your investments can support your lifestyle, and avoiding poor tax advice. He also covers: Optimizing growth, margins, and return on capital Building a business that is sustainable and not dependent on the owner Understanding the broader industry landscape The importance of strong books, clean financial records, and a reliable CPA Strategic tax planning, including starting a Roth IRA This episode is packed with practical insights for any contractor or entrepreneur planning long-term growth, exit strategy, and financial freedom. Nick Bartolo- INFO@essentialp.com https://www.instagram.com/nickbartolo_ep/?hl=en  https://www.elitenetworks.us Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com  Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN  

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth. You will learn • Why AI search rewards trusted brands, not keyword tricks • How patient discovery now starts on social and ends in Google • What makes content AI friendly and conversion ready • How to align SEO with real patient decision journeys If you want your brand to show up when patients are ready to act, this is the episode to listen to next.   RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while working just 30 hours a week, emphasizing the importance of strategic delegation and systemization. They explore the challenges of balancing business growth with personal life, the significance of letting go of control, and the mindset shifts necessary for sustainable success. The conversation also delves into optimizing business operations, the role of effective team management, and the impact of personal development on professional growth. Takeaways: - Strategic delegation is key to freeing up time and reducing burnout. - Conducting a time audit helps identify low-value tasks to delegate. - Hiring the right team and firing fast can accelerate business growth. - Optimizing copywriting and advertising is crucial for scaling. - Mindset shifts are necessary to build a business that supports personal goals. - Systemization and process improvement lead to sustainable success. -Balancing work and family life enhances overall well-being. -Personal development is integral to professional growth. - Embracing change and letting go of control fosters business expansion. - Building a business engineered for freedom and impact is achievable. Chapters: 00:00 Introduction to the Buy Back Time Framework 06:45 Overcoming Burnout and Achieving Balance 13:30 The Power of Strategic Delegation 20:15 Conducting a Time Audit for Efficiency 27:50 Building and Managing an Effective Team 34:05 Optimizing Business Operations 40:20 Mindset Shifts for Sustainable Success 46:55 Balancing Work and Family Life Social and Website: LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/ Website: https://buybacktimeformula.com/branding

BRX Pro Tip: The Danger of Optimizing for Super Users Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, it sounds a little counterintuitive, I think, but there really is some risk and maybe some danger in optimizing your products, your services, your whole approach […]

Small kitchens can transform with smart layouts, clever storage, and thoughtful design. Optimizing space and function turns cramped areas into efficient, inviting hubs, revealing how strategic choices elevate daily life without expanding the footprint.Learn more: https://www.pneconstructionllc.com PNE Construction LLC City: Little Silver Address: 115 Oceanport Ave Website: https://www.pneconstructionllc.com/ Phone: +1 888 827 6326 Email: hello@pnepros.com

If you haven't streamed the full episode yet, make sure you don't miss it.Optimizing for Meaning: What Industrial Engineering Teaches Us About Balance and BurnoutIn this thoughtful and refreshingly honest conversation, Aly Kamel, an industrial and management engineering student at the Arab Academy for Science and Technology, explores how core industrial engineering principles like input-process-output, value-added analysis, and constraint management can be applied to something far more personal: balance, burnout, and sustainable ambition.Aly challenges the idea that success means maximizing output at all costs. Instead, he reframes burnout not as a personal failure, but as a predictable system outcome, and one that can be redesigned.Industrial engineering isn't just about factories and supply chains. It's a mindset for designing systems that last.And the most important system you'll ever design… might be yourself.Learn more about The Institute of Industrial and Systems Engineers (IISE)Problem Solved on LinkedInProblem Solved on YouTubeProblem Solved on Instagram

“Urgency is a sensation before it is a decision.” Topics Discussed How overdoing is driven by time pressure, not motivation The nervous system pattern underneath fertility burnout Why urgency feels responsible even when it is dysregulating The illusion of being behind and how it speeds up the body Stillness as a threat when worthiness is tied to action Noticing sensations instead of fighting stories Why slowing down is not indulgent on a fertility journey “Movement feels like progress even when nothing is actually changing.” Hello Beautiful, Monica here supporting you to become the conscious mama you were born to be… This episode is for the woman who cannot seem to stop doing. Reading. Researching. Optimizing. Fixing. The one who tells herself she will rest once this works. The one whose body feels like it is constantly racing an invisible clock. And somehow, slowing down feels irresponsible. We are not talking about ambition here. We are talking about urgency. The kind that comes from the story that you are behind. That you should have started earlier. That age is the most important factor. That time is running out. And when that story takes over, the nervous system speeds up, the breath shortens, and overdoing feels like the only option. This episode is not about stopping or fixing anything. It is about noticing what happens in your body when the rush appears. Because when urgency stops running the show, something very different becomes possible. And next week, we go even deeper into why overdoing is often an avoidance of stillness itself. Timestamps 01:25 Why overdoing did not start with fertility 02:23 Time pressure and the illusion of being behind 03:48 Movement that feels like progress but is not 04:17 Urgency as a body sensation, not a truth 05:46 What your future child will actually thank you for Full Transcript Over on the Blog: https://www.findingfertility.co/blog/Overdoing,%20Urgency%20&%20the%20Illusion%20of%20Running%20Out%20of%20Time%20During%20Infertility%20&%20IVF Let's Do This Together

Data centers are wasting 70% of their power. Discover how Immersion Cooling and Fault-Managed Power (Class 4) are solving the AI energy crisis in 2025. In this video, we explore why we are drowning servers in oil and the new skills network engineers need to learn. Big thank you to Cisco for sponsoring this video and sponsoring my trip to the Cisco Partner Summit San Diego 2025 // Denise Lee's SOCIALS // Cisco Blogs: https://blogs.cisco.com/author/deniselee LinkedIn: / deniseleeyeh X: https://x.com/deniseleeyeh // David's SOCIAL // Discord: discord.com/invite/usKSyzb Twitter: www.twitter.com/davidbombal Instagram: www.instagram.com/davidbombal LinkedIn: www.linkedin.com/in/davidbombal Facebook: www.facebook.com/davidbombal.co TikTok: tiktok.com/@davidbombal YouTube: / @davidbombal Spotify: open.spotify.com/show/3f6k6gE... SoundCloud: / davidbombal Apple Podcast: podcasts.apple.com/us/podcast... // MY STUFF // https://www.amazon.com/shop/davidbombal // SPONSORS // Interested in sponsoring my videos? Reach out to my team here: sponsors@davidbombal.com // MENU // 0:00 - Coming up 0:47 - Addressing water and power usage in data centers 03:17 - Fault managed power explained 05:45 - Saving energy in data centers // Immersion cooling 10:22 - Addressing noise issues from data centers 11:56 - The cons of a data center 13:36 - Optimizing data centers 14:37 - Advice for the young generation 17:23 - More data centers and more jobs 18:50 - Sustainability for data centers 20:57 - Conclusion Please note that links listed may be affiliate links and provide me with a small percentage/kickback should you use them to purchase any of the items listed or recommended. Thank you for supporting me and this channel! Disclaimer: This video is for educational purposes only. #cisco #sponsored #ciscops2 @Cisco ​

Send a textIn this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.You'll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.If you want higher ROI from direct mail—whether you're recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

Most symptoms we're dealing with as active women and runners aren't random at all, but are instead clues our body is trying to give us.In this episode, Louise, a multi-award-winning women's integrative health practitioner, shares three powerful lessons from her own health journey and client experiences that every woman should know, especially during perimenopause. She explains how hormone shifts can impact everything from medical testing accuracy to inflammation, fat loss resistance, stress sensitivity, and even unexpected symptoms like canker sores. One key insight is the importance of timing medical screenings, such as breast MRIs, with your menstrual cycle to improve accuracy. Another is the complex relationship between estrogen, histamine, and hormone replacement therapy, and how individual genetics can influence reactions.Louise also highlights how stress, calorie restriction, and hormonal fluctuations can trigger symptoms that seem unrelated, and offers practical strategies to manage acute issues while still addressing root causes like gut health and hormone balance.This episode is a reminder that women's health is highly individualized. Understanding your unique physiology, tracking patterns, and using targeted strategies can help you feel more in control, improve performance, and support long-term health through every stage of life.Explore my "All About Gut Health" and other masterclasses here: https://www.breakingthroughwellness.com/store Link to my FullScript where you can see curated best supplement picks and save 20%: https://us.fullscript.com/welcome/breakingthroughwellness/store-start Learn and level up with my free nutrition guide and award-winning Badass Breakthrough Academy to thrive through perimenopause with less stress: https://www.breakingthroughwellness.com/Take advantage of our podcast listener discount and save 20% off all of Kion's science-backed clean products. Code "LOUISE" saves on all future orders: : https://www.getkion.com/pages/maximizing Episode Highlights:(0:00) Intro(3:05) Three important women's health lessons(6:15) Missed eligibility for early breast screening(9:46) Hormones affecting MRI and mammogram accuracy(13:09) Best timing for breast imaging in cycle(15:10) Hormone optimization and HRT considerations(19:01) Estrogen patch reaction case study(21:58) Estrogen, histamine, and mast cell connection(27:14) Managing histamine overload and recovery(35:24) Stress sensitivity during perimenopause explained(40:00) Hormones, stress, and canker sore triggers(42:49) Gut health and autoimmune connections(46:39) L-lysine for acute outbreak management(51:08) Symptom relief vs root cause approach(52:19) Upcoming resources and listener updates(54:15) OutroTune in weekly to "Maximizing Hormones, Physique, and Running Through Perimenopause" for our simple female-specific science-based revolution. Let's unlock our best with less stress!I'd love to connect! Email

In this episode of Sg2 Perspectives, host Jayme Zage, PhD, is joined by Sg2 Senior Director Joshua Aaker, PhD, to explore how health systems can tackle rising cardiovascular (CV) demand amid growing capacity constraints—especially in the cath lab. As transcatheter valve procedures expand and outpatient volumes surge, cath labs are becoming a critical bottleneck for growth and performance. Jayme and Joshua discuss how organizations can use scenario planning tools, data-driven insights and operational alignment to optimize cath lab utilization without defaulting to costly new construction. Tune in to learn how strategy, finance, operations and quality leaders can come together to future-proof CV services.   Sg2 Perspectives Listener Feedback Survey: We would love to hear from you - Please click here   We are always excited to get ideas and feedback from our listeners. You can reach us at sg2perspectives@sg2.com, or visit the Sg2 company page on LinkedIn.  

Today we're talking about easy, practical things to do first thing in the morning that will help create mental clarity.If you find this podcast helpful, you can support it by leaving a rating or review, or by buying a coffee here https://ko-fi.com/joannemallonHow to de-stress in five minutes a day: Inspiring ideas to help you unwind every day is published by Summersdale and available in bookshops, libraries and online here: https://amzn.to/49lWnNyJoanne Mallon is the author of several self help books including How to Find Joy in 5 Minutes a Day, Find Your Why and How to Find Calm in 5 Minutes a Day. She's been coaching clients around the world for over 20 years and is one of the UK's most experienced life and career coaches.Joanne's books are here on Amazon https://amzn.to/3D0rn6ZGet in touch on Bluesky and Instagram @joannemallon or email joanne@joannemallon.com Joanne specialises in life and career coaching for people in media and creative industries. To find out more about one to one coaching with Joanne, visit her  website here: https://joannemallon.com/

Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon MacDonald, and Shiva Manjunath each bring their own questions, their own perspectives, and a few personal ones too.Chapters00:00 - Five years of No Hacks01:33 - Kelly Wortham: Why the shift to the agentic web?05:17 - Kelly Wortham: The secret to being a great podcast host08:57 - Iqbal Ali: Why Web MCP is a big deal12:23 - Iqbal Ali: What excites you about 2026?13:58 - Talia Wolf: What everyone misses about optimizing for AI agents15:33 - Talia Wolf: The misleading advice in the industry18:19 - Jon MacDonald: Why brands need agentic web data now25:38 - Jon MacDonald: NBA All-Star Weekend hot takes29:22 - Shiva Manjunath: The skeptic's case against agentic web hype37:56 - Shiva Manjunath: If you were a meme38:37 - What's next for No HacksKey TakeawaysAI middleware is coming to every interaction - Chrome has 3 billion browsers, Apple is putting AI into Siri across every device. There will be an AI layer between every user and every website. This is not five years away. It is happening now.Web MCP could make the agentic web actually work - Current AI agents take 3-5 minutes to fill a basic form on well-coded pages. Web MCP provides a standard interface between your front end and AI agents, making interactions reliable regardless of your HTML quality.Optimizing for AI agents is not a separate discipline - A fully functional website built for humans gets you 80-90% there. Accessibility, semantic HTML, schema markup, fast load times. All the basics you felt bad about skipping? They matter now more than ever.Citation tracking in LLMs is misleading - Prompting an LLM 100 times and averaging your position to 4.7 is not useful data. The rankings model does not translate to AI. Bing Webmaster Tools just launched AI tracking in beta, and Google will have to follow. That is when real measurement begins.Getting ready for AI agents means making your website better for humans- There is not a single reason not to do it. Better technical health, better standards compliance, better user experience. The work is the same.This is not about websites going away - Stores did not go away when e-commerce arrived. Websites will not go away when AI agents arrive. But there is a new channel, and if your site is not ready for it, you can disappear from discovery entirely.Guest HostsKelly WorthamFounder of the Test and Learn Community (TLC). Asked about the shift to the agentic web and what makes a great podcast interviewer.Iqbal AliExperimentation and AI consultant, founder of Ressada. Asked about Web MCP and what excites Sani about 2026.Talia WolfCRO expert, founder of GetUplift, author of "Emotional Targeting." Asked about what people miss when optimizing for AI agents and what common industry advice is wrong.Jon MacDonaldFounder of The Good, author of three books on website optimization. Asked about why agentic web data matters for brands and shared NBA All-Star Weekend hot takes.Shiva ManjunathHost of the From A to B podcast. Brought the skeptic's perspective on agentic web hype and asked what meme Sani would be.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

LLM -powered systems continue to move steadily into production, but this process is presenting teams with challenges that traditional software practices don't commonly encounter. Models and agents are non-deterministic systems, which makes it difficult to test changes, reason about failures, and confidently ship updates. This has created the need for new evaluation tooling designed specifically The post Optimizing Agent Behavior in Production with Gideon Mendels appeared first on Software Engineering Daily.

For Amazon sellers, discovery determines everything. If customers can't find your products, nothing else matters. What many sellers haven't realized is how quickly Amazon's discovery engine is changing. Amazon is moving beyond traditional keyword-driven search toward AI-powered, intent-based answers through Rufus. This impacts how products are surfaced, compared, and ultimately purchased. In this episode of The Opportunity Podcast, we're joined by Jon Tilley, CEO and co-founder of ZonGuru, to unpack what this change means for sellers. For years, growth on Amazon centered around search volume, keyword placement, and ranking tactics. But Amazon is now interpreting intent, not just indexing terms. The platform is increasingly focused on understanding what shoppers are trying to accomplish, not simply what they typed into the search bar. That changes how listings should be structured and how images communicate value. It changes how sellers approach visibility, conversion, and long-term positioning. In our conversation, we discuss what sellers are getting wrong, which outdated techniques are still being used, and what it will take to stay competitive heading into 2026.If you're building or scaling on Amazon, this episode will help you understand where the platform is heading and how to position your business for what comes next. Topics Discussed in this episode: How Rufus and AI-based discovery are changing the Amazon marketplace (04:59) Rufus's big impact on Black Friday 2025 (09:23) How Amazon sellers can convert more using Rufus (11:40) How to make listing images more readable for Rufus (15:25) The aspects of your listing that matter most for visibility and ranking (18:26) Outdated techniques that Amazon sellers still use (21:10) Services ZonGuru offers that can help sellers optimize for Rufus (24:25) How to stay ahead as an Amazon seller in 2026 (27:52) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter ZonGuru Free Readiness Report Special Offer: 25% OFF on 3+ AI-Mapped Listings Sit back, grab a coffee, and learn how to optimize your Amazon listings for AI-based discovery.

I spent months trying to save $100 a month. No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn't need.” In this episode, I'm breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make. What We'll Cover: Why “saving money” can secretly cost you thousands The opportunity cost you're probably not calculating How DIY mode kills momentum The mental energy drain of unfinished projects 4 questions to decide when to DIY vs. pay up Why speed is a competitive advantage in business _______ Full Episode Show Notes http://ecommercebadassery.com/364   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Nate Miles joins Jeremy Keil to discuss how the Allspring retirement research reveals trends of concern among retirees and the options they have to address them. Mike and Susan did what many couples do. They saved diligently. They crossed the $1 million mark before retirement. They felt prepared. But when it came time to make actual retirement decisions—when to claim Social Security, how to withdraw from their accounts, how to manage taxes—they realized something uncomfortable: They had spent decades saving… but very little time learning how to retire. This example speaks directly to what this year's Allspring Retirement Study uncovered. As Nate Miles shared on the “Retire Today” podcast, this wasn't a small or struggling population. Participants were 50+ with at least $200,000 in investable assets. A third of retirees surveyed had $1 million or more. Yet only six out of ten retirees said they feel financially secure. That gap between assets and confidence tells us something important: retirement success isn't just about how much you've accumulated. It's about how well you transition into distribution. The Social Security Mistake One of the most striking findings involved Social Security. Nate explained: “One third of our respondents claimed Social Security at 62 years old… because they believed the value or the benefit of waiting was not worth it. Yet they underestimated the value of waiting by 50%.” Many respondents assumed the benefit grew at 4% per year when delayed. In reality, for most people, it grows closer to 8% annually between full retirement age and 70. That misunderstanding alone can permanently reduce lifetime income. In the MAKE step of the 5 Step Retirement Master Plan, Social Security is foundational. For many retirees, it represents 30–40% of their guaranteed income. Optimizing that decision isn't optional—it's essential. And yet, education around it is surprisingly thin. As Nate pointed out, there are “560-something permutations” of Social Security claiming strategies. It's ubiquitous, but complicated. And too often, people default to the earliest date simply because it feels tangible. The Tax Blind Spot The second major theme of the study? Taxes. Only about 20% of retirees reported using a tax-efficient withdrawal strategy. Think about that. After decades of saving in multiple account types—traditional IRAs, Roth IRAs, brokerage accounts—most retirees are simply withdrawing from wherever feels convenient. Nate put it plainly: “Taxes matter for everyone, not just the high net worth crowd.” In the KEEP step of retirement planning, how you withdraw can meaningfully impact how long your money lasts. Choosing between Roth and traditional dollars. Managing capital gains. Coordinating withdrawals with Social Security timing. These aren't abstract academic exercises. They are practical levers that affect real income. Yet as Nate observed, most people spent 40 years having taxes withheld automatically from paychecks. They paid taxes—but they never actively managed them. Retirement flips that script completely. Now you must choose. The Psychological Shift No One Talks About Nate shared that many retirees are comfortable spending above their retirement number—until their account dips below it. The moment it falls beneath that original balance, panic sets in. Even if the plan accounts for drawdown. Even if it's sustainable. Even if it's expected. That's what I call the “accumulation paradox.” Economists assume you'll build your assets and gradually spend them down toward zero. Real people assume the number should stay intact forever. But retirement isn't about preserving a scoreboard. It's about funding a life. This is where the SPEND step meets the INVEST step. You saved to use the money. And yes, at some point, your balance may begin to decline. That's not failure. That's function. Advice Still Matters One of Nate's most memorable lines was this: “Monte Carlo gets 10,000 cracks at retirement. You and I get one.” We don't get multiple trial runs. We get one real-life retirement. That's why quality advice matters. The study suggests people with pensions are more likely to use annuities. People with advice are more likely to use tax strategies. And people who understand their income sources are more confident. Retirement is no longer just accumulation. It's design. And design requires intention. If you're within five years of retirement—or already there—ask yourself: Have I optimized my Social Security? Am I intentionally managing taxes? Do I have a clear income floor? Am I emotionally prepared to draw down assets? Because as this year's research shows, even million-dollar portfolios can feel uncertain without a plan. Retirement isn't about guessing well. It's about designing well. Don't forget to leave a rating for the “Retire Today” podcast if you've been enjoying these episodes! Subscribe to Retire Today to get new episodes every Wednesday. Apple Podcasts: https://podcasts.apple.com/us/podcast/retire-today/id1488769337  Spotify Podcasts: https://bit.ly/RetireTodaySpotify About the Author: Jeremy Keil, CFP®, CFA is a retirement financial advisor with Keil Financial Partners, author of Retire Today: Create Your Retirement Income Plan in 5 Simple Steps, and host of the Retirement Today blog and podcast, as well as the Mr. Retirement YouTube channel. Jeremy is a contributor to Kiplinger and is frequently cited in publications like the Wall Street Journal and New York Times. Additional Links: Buy Jeremy's book – Retire Today: Create Your Retirement Master Plan in 5 Simple Steps Allspring 2026 Retirement Study: By Default or By Design? Nate Miles, Allspring Global Investments Connect With Jeremy Keil: Keil Financial Partners LinkedIn: Jeremy Keil Facebook: Jeremy Keil LinkedIn: Keil Financial Partners YouTube: Mr. Retirement Book an Intro Call with Jeremy's Team Media Disclosures: Disclosures This media is provided for informational and educational purposes only and does not consider the investment objectives, financial situation, or particular needs of any consumer. Nothing in this program should be construed as investment, legal, or tax advice, nor as a recommendation to buy, sell, or hold any security or to adopt any investment strategy. The views and opinions expressed are those of the host and any guest, current as of the date of recording, and may change without notice as market, political or economic conditions evolve. All investments involve risk, including the possible loss of principal. Past performance is no guarantee of future results. Legal & Tax Disclosure Consumers should consult their own qualified attorney, CPA, or other professional advisor regarding their specific legal and tax situations. Advisor Disclosures Alongside, LLC, doing business as Keil Financial Partners, is an SEC-registered investment adviser. Registration does not imply a certain level of skill or expertise. Advisory services are delivered through the Alongside, LLC platform. Keil Financial Partners is independent, not owned or operated by Alongside, LLC. Additional information about Alongside, LLC – including its services, fees and any material conflicts of interest – can be found at https://adviserinfo.sec.gov/firm/summary/333587 or by requesting Form ADV Part 2A. The content of this media should not be reproduced or redistributed without the firm’s written consent. Any trademarks or service marks mentioned belong to their respective owners and are used for identification purposes only. Additional Important Disclosures

For Amazon sellers, discovery determines everything. If customers can't find your products, nothing else matters. What many sellers haven't realized is how quickly Amazon's discovery engine is changing. Amazon is moving beyond traditional keyword-driven search toward AI-powered, intent-based answers through Rufus. This impacts how products are surfaced, compared, and ultimately purchased. In this episode of The Opportunity Podcast, we're joined by Jon Tilley, CEO and co-founder of ZonGuru, to unpack what this change means for sellers. For years, growth on Amazon centered around search volume, keyword placement, and ranking tactics. But Amazon is now interpreting intent, not just indexing terms. The platform is increasingly focused on understanding what shoppers are trying to accomplish, not simply what they typed into the search bar. That changes how listings should be structured and how images communicate value. It changes how sellers approach visibility, conversion, and long-term positioning. In our conversation, we discuss what sellers are getting wrong, which outdated techniques are still being used, and what it will take to stay competitive heading into 2026.If you're building or scaling on Amazon, this episode will help you understand where the platform is heading and how to position your business for what comes next. Topics Discussed in this episode: How Rufus and AI-based discovery are changing the Amazon marketplace (04:59) Rufus's big impact on Black Friday 2025 (09:23) How Amazon sellers can convert more using Rufus (11:40) How to make listing images more readable for Rufus (15:25) The aspects of your listing that matter most for visibility and ranking (18:26) Outdated techniques that Amazon sellers still use (21:10) Services ZonGuru offers that can help sellers optimize for Rufus (24:25) How to stay ahead as an Amazon seller in 2026 (27:52) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter ZonGuru Free Readiness Report Special Offer: 25% OFF on 3+ AI-Mapped Listings Sit back, grab a coffee, and learn how to optimize your Amazon listings for AI-based discovery.

Referrals are no longer enough to secure patient volume, and healthcare marketers who ignore local trust signals are losing patients before the first appointment is ever booked. In this episode, Ashley Petrochenko, Cardinal's VP of Brand Marketing talks with Ashley Pollard, Practice Marketing Manager at United Digestive, a multi location, PE backed gastroenterology platform. With more than a decade inside a referral heavy specialty, Ashley shares how patient behavior has shifted and what growth focused teams must do to stay visible, credible, and chosen. This conversation makes it clear that modern patient acquisition is as much about reputation and access as it is about media. You will learn • Why referred patients still shop and how to win their trust locally • How to balance centralized marketing with hyperlocal credibility • Where AI driven search and reviews now influence patient choice • Which metrics actually connect marketing to kept appointments If you want your patient acquisition strategy to drive real visits and not just clicks, this is the episode to queue up next. RELATED RESOURCES Connect with Ashley- https://www.linkedin.com/in/ashley-pollard-a734825/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Optimizing for Meaning: What Industrial Engineering Teaches Us About Balance and BurnoutWe talk a lot on Problem Solved about optimizing systems, improving processes, and designing better organizations.But what happens when the system you're trying to design… is your own life?In this thoughtful and refreshingly honest conversation, Aly Kamel, an industrial and management engineering student at the Arab Academy for Science and Technology, explores how core industrial engineering principles like input-process-output, value-added analysis, and constraint management can be applied to something far more personal: balance, burnout, and sustainable ambition.Aly challenges the idea that success means maximizing output at all costs. Instead, he reframes burnout not as a personal failure, but as a predictable system outcome, and one that can be redesigned.Together, we discuss:Why high achievers are especially prone to burnoutHow “value-added” thinking applies to your daily lifeThe difference between intensity and sustainabilityWhy constraints should be treated as design inputs, not weaknessesAnd how to optimize for meaning — not just productivityIndustrial engineering isn't just about factories and supply chains. It's a mindset for designing systems that last.And the most important system you'll ever design… might be yourself.Learn more about The Institute of Industrial and Systems Engineers (IISE)Problem Solved on LinkedInProblem Solved on YouTubeProblem Solved on InstagramProblem Solved on TikTokProblem Solved Executive Producer: Elizabeth GrimesInterested in contributing to the podcast or sponsoring an episode? Email egrimes@iise.org

In this episode of Five to Thrive Live, Dr. Katie Stage, ND, RH (AGH), FABNG shares an evidence-informed and compassionate approach to understanding and supporting female libido. From root causes and relationship dynamics to core naturopathic and botanical therapies, this conversation will help reframe and restore sexual vitality naturally.Five To Thrive Live is broadcast live Tuesdays at 7PM ET and Music on W4CS Radio – The Cancer Support Network (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).Five To Thrive Live Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

How do you find employees who care as much as the founders? And in an AI-driven world, should you stick to traditional SEO or pivot to Answer Engine Optimization (AEO)?In this episode of Building MarsBased, CEO Alex Rodriguez Bacardit answers two deep-dive questions from the agency community. We explore the "Champion" profile, why former freelancers and entrepreneurs are the secret to delegation, and how MarsBased hit 30 people in 2025 by restructuring their leadership.We also discuss the marketing strategy behind their new spin-off, GPT apps. Alex explains why they are using paid ads for the first time in 12 years and how to optimize your content so AI bots recommend your brand.Support the show

LLM -powered systems continue to move steadily into production, but this process is presenting teams with challenges that traditional software practices don’t commonly encounter. Models and agents are non-deterministic systems, which makes it difficult to test changes, reason about failures, and confidently ship updates. This has created the need for new evaluation tooling designed specifically The post Optimizing Agent Behavior in Production with Gideon Mendels appeared first on Software Engineering Daily.

Credits: 0.25 AMA PRA Category 1 Credit™   CME/CE Information and Claim Credit: https://www.pri-med.com/online-education/podcast/frankly-speaking-cme-472 Overview: The transition from hospital to home is a valuable period for patients and clinicians. In this episode, we discuss which patients require follow-up, what should be reviewed during these appointments, and when follow-up should take place to help improve patient outcomes. Episode resource links: Anderson, T. S., Herzig, S. J., Marcantonio, E. R., Yeh, R. W., Souza, J., & Landon, B. E. (2024, April). Medicare transitional care management program and changes in timely postdischarge follow-up. In JAMA Health Forum (Vol. 5, No. 4, pp. e240417-e240417). American Medical Association. Anderson, T. S., Wilson, L. M., Wang, B. X., Steinman, M. A., Schonberg, M. A., Marcantonio, E. R., & Herzig, S. J. (2025). Medication Errors and Gaps in Medication Discharge Planning for Hospitalized Older Adults: A Prospective Cohort Study. Journal of general internal medicine, 1-10.   Balasubramanian, I., Andres, E. B., & Malhotra, C. (2025). Outpatient follow-up and 30-day readmissions: a systematic review and meta-analysis. JAMA Network Open, 8(11), e2541272-e2541272. Guest: Mariyan L. Montaque, DNP, FNP-BC Music Credit: Matthew Bugos Thoughts? Suggestions? Email us at FranklySpeaking@pri-med.com  The views expressed in this podcast are those of Dr. Domino and his guests and do not necessarily reflect the views of Pri-Med.

A 'press record and talk' solo podcast on the optimisation trap, choosing your suffering, finding balance and the importance of controlling the controllable.    Enjoy.    Timestamps may vary by 2-4 minutes based on your device.    02:06 The Optimization Trap: A Personal Journey 16:14 Choosing Your Suffering: Mental Health and Resilience 20:22 The Importance of Connection and Community 25:03 Navigating Difficult Times: The Power of Perspective 26:02 Vulnerability: A Strength, Not a Weakness 27:55 Rewriting Your Narrative: Tough Love vs. Self-Compassion 29:22 Risk Assessment: Managing Pain and Challenges 32:40 Recalibrating Life: Lessons from Failure 36:35 The Importance of Control: What Can We Manage? 37:41 Minimum Effective Dose: Balancing Priorities 38:14 Finding Balance: Juggling Life's Priorities 41:38 Self-Compassion: The Underrated Muscle 44:02 Projection: Understanding Others' Negativity 46:41 Creating Freedom: Breaking Self-Imposed Prisons   David Kessler 487 podcast https://open.spotify.com/episode/2hSf2Cpxfcsjl0PKZYwb9I?si=rS-tBjgnTuieji9m9Tu02A     Johann Hari episode 281:  https://briankeanefitness.com/podcast/281-johann-hari-on-lost-connections-and-uncovering-the-real-causes-of-depression-and-anxiety-and-the-unexpected-solutions  

Credits: 0.25 AMA PRA Category 1 Credit™   CME/CE Information and Claim Credit: https://www.pri-med.com/online-education/podcast/frankly-speaking-cme-472 Overview: The transition from hospital to home is a valuable period for patients and clinicians. In this episode, we discuss which patients require follow-up, what should be reviewed during these appointments, and when follow-up should take place to help improve patient outcomes. Episode resource links: Anderson, T. S., Herzig, S. J., Marcantonio, E. R., Yeh, R. W., Souza, J., & Landon, B. E. (2024, April). Medicare transitional care management program and changes in timely postdischarge follow-up. In JAMA Health Forum (Vol. 5, No. 4, pp. e240417-e240417). American Medical Association. Anderson, T. S., Wilson, L. M., Wang, B. X., Steinman, M. A., Schonberg, M. A., Marcantonio, E. R., & Herzig, S. J. (2025). Medication Errors and Gaps in Medication Discharge Planning for Hospitalized Older Adults: A Prospective Cohort Study. Journal of general internal medicine, 1-10.   Balasubramanian, I., Andres, E. B., & Malhotra, C. (2025). Outpatient follow-up and 30-day readmissions: a systematic review and meta-analysis. JAMA Network Open, 8(11), e2541272-e2541272. Guest: Mariyan L. Montaque, DNP, FNP-BC Music Credit: Matthew Bugos Thoughts? Suggestions? Email us at FranklySpeaking@pri-med.com  The views expressed in this podcast are those of Dr. Domino and his guests and do not necessarily reflect the views of Pri-Med.

Chris Yin is CEO/Co-Founder of Plume Network, the first permissionless, full-stack blockchain built for real-world asset finance (RWAfi). He spearheads the team shaping the infrastructure and policy standards to accelerate the development of onchain capital markets. Chris has an accomplished track record as a founder and investor in the enterprise software space, with tenures at Scale Venture Partners, Rainforest QA, and Xpenser (acquired by Coupa, IPO 2016). In this conversation, we discuss:- Current price action is just short term pain - What to expect from RWAs in 2026 - DeFi opportunities in RWAs - Plume's differentiator - Regulatory developments in RWAs - Optimizing Looping - Onchain asset management - This history of technology - Nest vaults on Solana - Building Key TradFi partnerships - User experience is everything Plume NetworkX: @plumenetworkWebsite: www.plume.orgTelegram: t.me/plumenetwork_communityChris YinX: @chriseyinLinkedIn: Chris Yin---------------------------------------------------------------------------------This episode is brought to you by PrimeXBT.PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions. Code: CRYPTONEWS50 This promotion is available for a month after activation. Click the link below: PrimeXBT x CRYPTONEWS50FollowApple PodcastsSpotifyAmazon MusicRSS FeedSee All

I am so excited to welcome my friend Michelle Kilduff to the podcast for part one of this amazing two-part conversation! Michelle is a Metabolic Coach for Peptides for those seeking results in body composition, recovery, performance, and longevity. We met inside the Chris + Lori Harder Mentor Collective Mastermind and instantly connected over strength training, entrepreneurship and the deep desire to continuously evolve. In this episode, we explore what it really means to optimize your body and your business as a high-achieving woman, from realistic routines, to lifting heavier in life and in the gym.Tune in to hear more about: • Why there is no one-size-fits-all morning routine and how creating calm sets the tone for high performance • Claiming space unapologetically and how visibility fuels personal and professional growth • The powerful parallels between strength training, discipline, and entrepreneurial resilience • Why recovery, rest, and testing your edge are essential for sustainable successLet this be your reminder that growth requires intention. Whether that's focusing on fitness goals, investing in mentorship, or stepping more boldly into the rooms you're meant to be in, expansion happens when you stop defaulting to comfort. What was your biggest takeaway from this episode? Let me know over on Instagram @AlliArruda and stay tuned for part 2!Michelle's Links:Instagram: https://www.instagram.com/michelle.kilduffWebsite: https://www.mkilduffcoaching.com/Want to Make More Money in 2026? You Need to Be Seen!Get on the waitlist for my NEW 6-Week Visibility Accelerator Program:https://www.inspireandmove.ca/visibility-accelerator-waitlistLet's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

In this episode of Product & Packaging Powerhouse, Megan Young Gamble talks with fulfillment expert Maïré BAVARDAY-ROSA from ECOMSPACES all things fulfillment, operations, and growth for indie and product-based brands. Maïré details her inspiring journey from a small Caribbean island to launching a logistics business in Atlanta, sharing lessons on resilience and innovation. The conversation covers when to consider a 3PL, the importance of organization (like using SKUs and barcodes from the start!), strategies for inventory management, and why branded packaging and customer service are key growth levers. They also discuss the impact of technology like Shopify, dynamic pricing due to tariffs, retail readiness, and the ever-changing landscape of ecommerce logistics, including AI's growing role. Maïré offers super practical tips: focus on numbers, outsource shipping when it makes sense, and never underestimate operations' impact on customer experience. The episode wraps with a fun “power round” where Maïré shares personal tidbits and her passion for helping purpose-driven brands. Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager [FREEBIE] Access commonly referenced organizations and tools in ONE PLACE with our handy guide HERE [link] https://bit.ly/OSTPlay Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicform[Powerhouse Guest Maïré s LINKS]LinkedIn: https://www.linkedin.com/in/mairehina/Company Website : https://www.ecomspaces.com/Email Address: maire@ecomspaces.comQUOTES:Shipping is the most hated industry, I think, in the entire world. Shipping is hard.If you start spending more than two hours a day shipping, it's time to look at outsourcing your shipping.I would rather pay someone $100 to ship stuff for me in two hours than spend these two hours and lose the opportunity to make $500.Be organized. People overlook how important that is.Packaging is a very underutilized marketing tool.The best marketing is organic marketing.If you treat your customer extremely well and they have the best customer experience possible, you're going to grow organically.

Timothy Cook, M.Ed., is an educator, researcher, and strategic advisor working at the intersection of cognitive development, AI, and learning design. His work identifies the human capacities that remain essential in an AI-mediated world and advises on practical ideas for cultivating them in schools.   In this engaging conversation, Vinny Vallarine and Tim Cook explore the intersection of AI and education, discussing the implications of technology on cognition, the need for educational reform, and the importance of critical thinking. They delve into the potential dystopian future of AI, the role of intent in technology, and the necessity of individual agency in navigating the digital landscape. The discussion emphasizes the importance of dialogic learning and the need to adapt educational incentives to foster innovation and creativity in the age of AI. In this engaging conversation, Tim Cook and Vinny Vallarine explore the implications of automation and AI on the future of work, discussing the potential need for universal basic income and the challenges of job displacement. They delve into human values in an increasingly automated world, emphasizing the importance of maintaining a human element in decision-making processes. The discussion also touches on parenting in a digital age, the psychology behind marketing, and the need to optimize for peace and stability in life rather than relentless pursuit of success. Find Tim's work at connectedclassroom.org.  Key takeaways from this episode: The podcast explores a wide range of topics, emphasizing the intersection of different domains. Tim Cook discusses his background in education and the impact of AI on cognition. The conversation highlights the need for educational systems to adapt to the integration of AI. Concerns are raised about the potential dystopian future of AI and its implications for society. The importance of intent in technology and education is emphasized throughout the discussion. Incentives in education need to shift from output-based to process-oriented learning. The difference between retrieval and synthesis in learning is crucial for developing critical thinking skills. The future of education will require a focus on developing thinking skills rather than just content knowledge. Cognitive privacy and the implications of behavioral data collection are discussed. Global perspectives on AI reveal varying approaches and challenges in education. The dangers of homogenization in thought due to AI reliance are highlighted. The importance of critical thinking and individual agency in the age of AI is stressed. Dialogic learning is presented as a beneficial approach to education. The role of struggle in innovation is discussed, emphasizing that necessity drives creativity. Automation may lead to job displacement, raising questions about universal basic income.   Increased efficiency from AI should benefit all, not just a few companies. Human value lies in the ability to ask meaningful questions and synthesize knowledge. AI can augment human capabilities but should not replace the human element in decision-making. Parents face challenges in navigating their children's digital experiences and privacy. Marketing strategies often exploit psychological principles to influence consumer behavior. Optimizing for peace and stability can lead to a more fulfilling life than chasing material success. The perception of American soft power is changing in the global landscape. AI's potential to solve complex problems highlights the importance of human inquiry. The future of education may involve self-directed learning with AI as a supportive tool.

If you're still measuring success by direct conversions alone, you could be missing the bigger picture in your campaigns. Meta is shifting its focus, and if you're not adapting, your business will be left behind.In today's episode, we share insights from testing with over $50 million in ad spend. You'll hear about the importance of metrics like hook rate and hold rate, and how creative optimization is key to staying ahead. We also explain why viewing your campaigns holistically, not just through conversions, is the future of effective ad buying.Plus, you'll gain a clear understanding of how to navigate these changes, tweak your media buying strategy, and optimize your campaigns for better customer acquisition. Join the conversation now and learn how we're adjusting our strategy to scale ad performance and acquire customers profitably.In This Episode:- Meta's shift from sales to leading indicators- Why video ads are now key to ad performance- Live presentation: Analysing hook and hold rates- How hook rate and hold rate work together- Real-world examples of hook and hold rates testing- Why media buyers need to be growth strategists nowMentioned in the Episode:Previous Episode with Motion's CEO: https://perpetualtraffic.com/podcast/episode-769-the-biggest-creative-trends-in-2026-revealed-with-reza-khadjavi/Previous Episodes with John Moran: https://perpetualtraffic.com/?s=john+moranWatch the Episode on YouTube: https://perpetualtraffic.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Okay my friends, today we’re trying something 100% and completely NEW with this podcast! Yes, even after 500 episodes, I’m still looking for ways to keep it fresh and exciting, so I really hope you enjoy it. In today’s MR Training Talk, we’re going to dive deeper into some of my most popular articles and […] The post Buffer Zones, Optimizing Training and In-Season Workouts appeared first on Robertson Training Systems.

Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV.   David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results. David explains how streaming TV works differently from traditional broadcast and cable TV, especially in terms of targeting, pricing, and attribution. He also shares valuable insights into how law firms can maximize their ad spend, improve their brand awareness, and track consumer engagement through data-driven strategies. Whether you're new to streaming or looking to optimize your existing campaign, David's insights will help law firms navigate this changing landscape with ease. What you'll learn in this episode:   The Shift from Traditional TV to Streaming - Why more people are watching streaming TV over linear broadcasts - How law firms can capitalize on this trend Understanding Targeting and Demographics in Streaming - How streaming platforms offer targeting based on data, demographics, and consumer behaviors - Reaching the right audience through advanced targeting features Avoiding Common Pitfalls in Streaming Campaigns - Why CPM (cost per thousand views) isn't the only metric to focus on - How to measure success through audience engagement and conversion tracking Building a Successful Streaming TV Strategy for Law Firms - How law firms can integrate streaming TV into their marketing mix - Understanding the importance of frequency, reach, and consistent branding in building long-term success Maximizing Your Marketing ROI with Streaming - How to effectively allocate your budget for maximum results - Why consistent exposure is key to increasing conversions over time Resources: Website: consult.tv LinkedIn: linkedin.com/in/davidkleinstreamingtv Facebook: facebook.com/Consult.tv Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to How Humans Heal. In this episode, I am so happy to have Dr. Catherine Clinton here with us. She is a licensed Naturopathic Physician, the author of "Optimize: A Groundbreaking 7-Step Plan to Health and Longevity Through Quantum Biology," and the founder and chair of the Quantum Biology Health Institute. Today we are talking about quantum biology and what it means for your health. Dr. Catherine's path into quantum biology began during her second year of Naturopathic Medical school, when she became seriously ill. She was diagnosed with two autoimmune conditions and Lyme disease, and began experiencing panic attacks. Even with all the tools of naturopathic and Chinese medicine available to her, she only recovered enough to return to school and clinic — she could function, but she was not truly thriving. I'm so grateful to Dr. Catherine Clinton for joining me on How Humans Heal and sharing her expertise. Helping people understand how quantum biology can support their health and longevity is essential, especially because modern life has quietly disconnected us from the very things our cells need to heal. Optimizing your health is absolutely possible. There are more and more ways to support healing at the cellular level, from home, that don't require expensive treatments or complicated protocols. We're here to help you! LINKS FROM THE EPISODE:   Take Dr. Doni's Stress Type Quiz: https://doctordoni.com/quiz/stress-quiz/   Schedule A Chat With Dr. Doni: https://intakeq.com/new/hhsnib/vuaovx    Read the full episode notes and find more information: https://doctordoni.com/blog/podcasts/ MORE RESOURCES FROM DR. DONI:   Quick links to social media, free guides and programs, and more: https://doctordoni.com/links     Disclosure: Some of the links in this post are product links and affiliate links and if you go through them to make a purchase I will earn a commission at no cost to you. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually moves the needle on Amazon today.Daniela works with brands around the world on Amazon creative, SEO, and conversion, and she spends her days testing what works and what does not. The conversation opens with how Daniela thinks about business, from abundance and gratitude to building systems that support long term growth.From there, they get into the real work. Daniela breaks down the Amazon funnel in plain terms, starting with getting found through titles and bullets, then earning the click with main images, and finally converting shoppers once they land on the listing. She explains why so many brands still treat Amazon like Shopify, and how that mistake shows up in missed sales.They also talk about testing, creative refresh cycles, and how competition reacts when something starts working. This episode feels like two operators comparing notes on how Amazon actually works right now.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Daniela Anavitarte Bolzmann, CEO & Founder at Mindful GoodsDaniela Anavitarte Bolzmann's LinkedIn | Mindful GoodsGet The ULTIMATE Amazon Product Image Swipe File!Takeaways:Abundance is a mindset that opens doors.AI tools are essential for modern creative processes.Optimizing titles and bullets can significantly increase sales.Main images are crucial for attracting clicks on Amazon.Every image should address customer objections or questions.

How do you make an embryo stick? Is there anything you can do to improve embryo transfer success? And how do you know which advice is science-backed versus fertility folklore?  In this special solo Q&A episode of Brave & Curious, Dr. Lora Shahine answers the questions patients ask most often when preparing for an embryo transfer. What really matters during an IVF embryo transfer? Using real questions from Instagram, YouTube, and her own practice, she walks listeners through fresh vs. frozen embryo transfer, what happens on transfer day, whether you need a full bladder, lying down afterward, Valium use, pineapple cores, French fries, genetic testing, ERA testing, and how uterine lining preparation actually works. Listeners will come away with a clearer understanding of embryo transfer success rates, frozen embryo transfer protocols, and implantation timing, and get their real questions answered. In this episode you'll hear: [1:27] What should I expect on transfer day? [8:00] What happens post-transfer? [9:35] Funny myths: pineapple cores & McDonalds french fries [13:46] Fresh vs. frozen transfer myths [20:18] Pre-transfer testing and ERA [24:37] Natural vs. medicated transfer protocols [28:30] Conclusion & final thoughts Links and Resources: Embryo Transfer: What to Expect on YouTube Does the Embryo Fall Out: Embryo Transfer Tips on YouTube Fresh vs. Frozen Transfers: Pros and Cons on YouTue Studies Mentioned: Randomized Controlled Trial for FET Protocols: PMID: 38944045 Retrospective analysis Perinatal Outcomes with FET protocols PMID:33926401 Randomized Controlled Trial for ERA before FET PMID: 36472596 Randomized Controlled Trial Bedrest after embryo transfer: PMID:31520259 Dr. Shahine's Weekly Newsletter on Fertility News and Recommendations Follow @drlorashahine Instagram | YouTube | Tiktok | Her Books

Corey and I got into what actually matters when you're building a business and a life. We talked about what true wealth looks like beyond the money, why health and time freedom matter more than status, and how I'm thinking about the next 10 years. I broke down how I approach business growth, the truth about AI and electricity, and what most entrepreneurs get wrong about lifestyle creep. We also got into some honest talk about luck, operating skill, and why doing simple things well beats chasing the next big thing. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81     Free PDF – How to analyze a self-storage deal:   https://sweatystartup.ck.page/79046c9b03