Podcasts about optimizing

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You'll hear again about optimizing documentation traffic and the delightful world of Google Doodles. Discover key insights that impact your SEO strategies and web development practices. Resources: Episode transcript → https://goo.gle/sotr100-transcript Chapters: 0:00 - Welcome and 100th Episode Intro 2:21 - Lizzi's favorite: SEO starter guide readings 3:01 - Gary on Mobile-First Indexing Importance 3:39 - Revamping the SEO starter guide 5:13 - Meta tags and Google's indexing system 9:11 - Cherry's use of podcasts for work 12:09 - Deep dive into caffeine indexing 13:59 - The mechanics of data conversion in caffeine 16:12 - John's favorite: The magic of Google Doodles 23:30 - JavaScript ccoping and hoisting 25:47 - Optimizing documentation traffic 29:29 - Conclusion: 100 Episodes of Search Off the Record Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, John Mueller, Cherry Sireetorn Prommawin Products Mentioned: Search Console

Today's guest is Gerard Quinn, Vice President of Innovation and Informatics at ICON plc. With over 35 years of experience in clinical research services, ICON is at the forefront of leveraging artificial intelligence to revolutionise the clinical trial process. In this episode, Gerard shares invaluable insights into how AI is reshaping the landscape of clinical trials, emphasising the importance of trust, scalability and evidence of value.Topics include:0:00 From pilot purgatory to scalable, data-driven AI deployment6:53 Focusing on delivering measurable, evidence-based, and trusted AI value10:43 Ensuring leadership buy-in through transparent, stepwise AI development15:54 Why AI adoption requires cultural and process change, not just implementation18:33 How AI accelerates tasks, enhances value and improves patient outcomes22:32 Optimizing trial sites, investigators and contract processes efficiently with AI27:23 How AI evolved from novelty to expectation, requiring careful implementation31:07 Managing AI adoption costs requires defined users and evidence of value35:02 Implementing AI requires strict governance, transparency, and regulatory compliance

In this episode of the Evolving Wellness Podcast, host Sarah explores strategies for maintaining wellness as the seasons shift to fall and winter. She focuses on melatonin as the 'master winter hormone,' linking it to overall health alongside vitamin D. Sarah shares personal experiences and tips for combating seasonal depression by optimizing circadian rhythms through exposure to natural light, proper nutrition, and lifestyle adjustments. She also provides resources like free eBooks and discusses tools like her Circadian app to help integrate these practices into daily routines. The episode covers practical advice for managing indoor environments, meal timing, and nighttime lighting to enhance melatonin production and overall well-being during the darker months._________Join My Circadian App Webinar: https://www.sarahkleinerwellness.com/mycircadianapp-free-webinar Get your Non-Toxic Dishwasher Soap: https://click.trulyfreehome.com/aff_c?offer_id=361&aff_id=5460 DST Guide - https://www.sarahkleinerwellness.com/offers/v5QFAdqz/checkout Quantum Winter Blueprint - https://www.sarahkleinerwellness.com/offers/LS7YHuUF/checkout __________Timestamps00:00 Introduction to Shifting into Fall and Winter00:18 Podcast Overview and Host Introduction01:33 Melatonin: The Master Winter Hormone03:14 Personal Journey and Seasonal Depression04:01 Free Resources and Ebooks05:56 Melatonin and Vitamin D: Overlapping Functions06:58 Modern Lifestyle and Melatonin Disruption13:01 Morning Routine for Optimal Melatonin Production14:34 Circadian App and Morning Light Exposure19:49 Winter Weight Control and Appetite Regulation24:24 Low Tox Swaps and Kitchen Detox26:03 Daytime Light Exposure and Subcellular Melatonin28:42 Impact of Artificial Light on Hormones32:53 Evening Routine and Protecting Melatonin34:15 Red Light Therapy: Best Practices37:57 Conclusion and Call to ActionThis video is not medical advice & as a supporter to you and your health journey - I encourage you to monitor your labs and work with a professional!________________________________________Get all my free guides and product recommendations to get started on your journey!https://www.sarahkleinerwellness.com/all-free-resourcesCheck out all my courses to understand how to improve your mitochondrial health & experience long lasting health! (Use code PODCAST to save 10%) - https://www.sarahkleinerwellness.com/coursesSign up for my newsletter to get special offers in the future! -https://www.sarahkleinerwellness.com/contactFree Guide to Building your perfect quantum day (start here) -https://www.sarahkleinerwellness.com/opt-in-9d5f6918-77a8-40d7-bedf-93ca2ec8387fMy free product guide with all product recommendations and discount codes:https://www.sarahkleinerwellness.com/resource_redirect/downloads/file-uploads/sites/2147573344/themes/2150788813/downloads/eac4820-016-b500-7db-ba106ed8583_2024_SKW_Affiliate_Guide_6_.pdf

Your patient's diagnosed condition is often just one piece of a larger puzzle. Uncover the hidden links between heart, kidney, and metabolic disease to improve care. Credit available for this activity expires: 10/27/26 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/1003006?ecd=bdc_podcast_libsyn_mscpedu

In this episode, we dive deep into what it truly means to sustain high performance—without losing ourselves along the way. We explore why the relentless pursuit of optimization can leave us exhausted, disconnected, and ultimately unsatisfied, even as our productivity dashboards look more impressive than ever.We sit down with Dr. James Hewitt, a human performance scientist and author of Regenerative Performance, who challenges the contemporary obsession with “optimization.” Instead, he offers a fresh perspective: success is about rhythm, not balance. We discuss how alternating between periods of intense focus and intentional renewal is not just effective, but necessary.Also joining us is Jim Murphy, author of Inner Excellence, whose coaching of elite athletes and leaders centers on training not just the mind, but the heart. Jim's journey—including a literal desert retreat—led him to believe that excellence is grown from within, through the cultivation of peace, confidence, and love, especially under pressure.Together, we examine why greatness isn't something you manufacture through sheer effort. It's something that arises when you let go, reconnect, and cultivate an inner life that is in sync with your values and goals.Five Key Learnings from the Episode:Optimization Fatigue Is Real: Tracking and optimizing every aspect of life can actually diminish well-being and life satisfaction rather than increase it.Rhythm Beats Balance: Sustained high performance depends on deliberate alternation between deep engagement and meaningful renewal, not on chasing a mythical state of balance.Recovery Requires Intention: Proactive, scheduled breaks—including exposure to nature and engaging in supportive social interactions—are critical for true restoration and creativity.Excellence Comes from the Heart: Training your heart—clarifying your life purpose, embracing vulnerability, and mastering the ego—is more impactful than simply mastering skills.Self-Centeredness Is the Core Obstacle: Overcoming the default setting of self-focus opens the door to authentic creativity and connection, but it requires the courage to face discomfort and uncertainty.Get full interviews and bonus content for free! Just join the list at DailyCreativePlus.com.Mentioned in this episode:Apply for Creative Leader Roundtable What if you had a space every month to sharpen your leadership edge without the fluff? The Creative Leader Roundtable is where smart, driven, creative leaders gather to exchange ideas, solve real challenges, and grow together. So if you lead a team of thinkers, makers, or dreamers, this is your lab. We're launching soon with a new group of leaders. So, if you're interested, check it out and apply at CreativeLeader.net.Apply for Creative Leader Roundtable Leading creative people is rewarding, but it can also feel isolating. That's why I've started Creative Leader Roundtable, a private community where leaders like you connect monthly to get practical insights, honest feedback, and real encouragement. You'll leave every round table with fresh perspective and tactical ideas. You can apply right away. So if you lead a team of talented people, go check us out at CreativeLeader.net, because creative work deserves brave leadership.

Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Keyword research and SEO fundamentals Optimizing content for AI search Why blogging is critical in 2025 Using AI to repurpose content Crafting blog content for conversion Repurposing content and efficiency Changes in user behavior on social media How to express values in branding Long-term benefits and risks of reliance on social vs. owned platforms Optimism about the future of value-based branding ---------------------- RESOURCES: Episode 182: Effective Website Design with Inkpot Creative Episode 214: What Google Wants in 2025: SEO Tips from Searchlight Digital ----------------------- Guest info: To learn more about Inkpot Creative, follow them on Instagram, TikTok, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.But in this new “Wild West,” who can you actually trust?Meet Ryan Law, Ahrefs' Director of Content Marketing.Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).If you've been waiting for a credible, data-backed guide to getting your brand and content visible in AI search — this is it.What you'll learn in this episode:00:00 — Intro01:06 — The Current State of AI Search03:46 — 3 Ways to Influence Your AI Visibility07:55 — The “Era of Off-Page SEO”: Why Mentions Are the New Backlinks14:48 — Optimizing the Content Types AI Prefers to Cite18:33 — How to Write for AI (and Humans)25:51 — Finding and Fixing “Hallucinated URLs” from AI27:18 — The Untapped Training Data Sources LLMs Love28:37 — How to Perform a Content Gap Analysis for the AI Era32:56 — The #1 Technical Mistake in Answer Engine Optimization34:40 — Fan-Out Queries: How AI Actually Searches Google39:50 — The Spam Strategy You Must Avoid41:00 — A Simple 2-Category Framework for AEO42:32 — AI Search vs. Google's AI Overviews44:50 — OutroConnect with Ryan:LinkedIn — https://www.linkedin.com/in/thinkingslow/X — @thinking_slowConnect with Tim:LinkedIn — https://www.linkedin.com/in/timsoulo/X — @timsouloWebsite — https://www.timsoulo.com/If you enjoyed this episode, don't forget to follow the Ahrefs Podcast and share it with a friend.Referenced:Ahrefs Brand Radar — https://ahrefs.com/brand-radarAhrefs Site Explorer — https://ahrefs.com/site-explorerAhrefs Web Analytics — https://ahrefs.com/webmaster-toolsClearscope — https://www.clearscope.ioG2 — https://www.g2.comReddit — https://www.reddit.comQuora — https://www.quora.com

In this episode, we explore practical tips for caring for older adults in the clinical setting through a case-based discussion highlighting common perioperative challenges and strategies for success. We also take a deeper dive into the American College of Surgeons Geriatric Surgery Verification Program, including its goals, impact, and how clinicians can get involved in advancing surgical care for the aging patient population. Take Home Points:  The older adult population is the fastest growing patient population and it is important we focus on patient-centered care for this population, as this is a population that almost all of us will engage with.  If you or your hospital isn't prepared to get verified yet, there are still small processes that can be implemented that can make an impactful difference on your patients. Geriatric Surgery Verification is at the cutting edge of quality improvement. Like other verification programs (trauma, bariatric) patients will soon seek out these centers that can best address their personal needs. Hosts:  Agnes Premkumar, MD - General Surgery Resident at Creighton University, @agnespremkumar Nicole L. Petcka, MD – General Surgery Resident at Emory University, @npetcka2022 Guests:  Marcia M. Russell, MD - Professor of Surgery and Vice Chair for Quality and Safety at the David Geffen School of Medicine at UCLA and the VA Greater Los Angeles Healthcare System Caroline Smolkin, MD - General Surgery Resident at Northwell and American College of Surgeons Clinical Scholar Resources:  American College of Surgeons Geriatric Surgery Verification Program: https://www.facs.org/quality-programs/accreditation-and-verification/geriatric-surgery-verification/  Katlic MR, Wolf J, Demos SJ, Rosenthal RA. Making a Financial Case for the Geriatric Surgery Verification Program. Ann Surg Open. 2024 May 13;5(2):e439. doi: 10.1097/AS9.0000000000000439. PMID: 38911623; PMCID: PMC11191881. https://pubmed.ncbi.nlm.nih.gov/38911623/ Remer SL, Zhou L, Cohen ME, Russell MM, Rosenthal R, Ko CY. Discharge to Post-Acute Care as a Benchmarking Metric for Elderly Surgical Patients. J Am Coll Surg. 2025 Aug 14. doi: 10.1097/XCS.0000000000001495. Epub ahead of print. PMID: 40810404. https://pubmed.ncbi.nlm.nih.gov/40810404/ Jones TS, Jones EL, Richardson V, Finley JB, Franklin JL, Gore DL, Horney CP, Kovar A, Morin TL, Robinson TN. Preliminary data demonstrate the Geriatric Surgery Verification program reduces postoperative length of stay. J Am Geriatr Soc. 2021 Jul;69(7):1993-1999. doi: 10.1111/jgs.17154. Epub 2021 Apr 7. PMID: 33826150. https://pubmed.ncbi.nlm.nih.gov/33826150/ *** UNC Surgery is inviting you to participate in a national survey designed to understand general surgery residents' perspectives on core curriculum content, structure, & delivery. The results of this survey will inform the development of a standardized general surgery education curriculum.    SURVEY LINK: https://docs.google.com/forms/d/e/1FAIpQLSeJztQwgB1rJXpCtvboHprGB_gmHGG4UzY1HITAHRmMx9FcRQ/viewform Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more.   If you liked this episode, check out our recent episodes here: https://behindtheknife.org/listen Behind the Knife Premium: General Surgery Oral Board Review Course: https://behindtheknife.org/premium/general-surgery-oral-board-review Trauma Surgery Video Atlas: https://behindtheknife.org/premium/trauma-surgery-video-atlas Dominate Surgery: A High-Yield Guide to Your Surgery Clerkship: https://behindtheknife.org/premium/dominate-surgery-a-high-yield-guide-to-your-surgery-clerkship Dominate Surgery for APPs: A High-Yield Guide to Your Surgery Rotation: https://behindtheknife.org/premium/dominate-surgery-for-apps-a-high-yield-guide-to-your-surgery-rotation Vascular Surgery Oral Board Review Course: https://behindtheknife.org/premium/vascular-surgery-oral-board-audio-review Colorectal Surgery Oral Board Review Course: https://behindtheknife.org/premium/colorectal-surgery-oral-board-audio-review Surgical Oncology Oral Board Review Course: https://behindtheknife.org/premium/surgical-oncology-oral-board-audio-review Cardiothoracic Oral Board Review Course: https://behindtheknife.org/premium/cardiothoracic-surgery-oral-board-audio-review Download our App: Apple App Store: https://apps.apple.com/us/app/behind-the-knife/id1672420049 Android/Google Play: https://play.google.com/store/apps/details?id=com.btk.app&hl=en_US

Today we're diving into a real game-changer in endodontics—the RootFlex File System by Morita. This system was built for speed and efficiency, letting you shape canals with as little as two files. And here's the kicker: the ultra-sharp tip not only cuts faster , it stays sharp longer—so in many cases, you can shape the canal with just one file. Our guest today, Dr Henrique Bassi, is a world respected endodontist from Brazil.

When and how to use longer durability therapies in neovascular age-related macular degeneration (nAMD).   Credit available for this activity expires: 10/27/2026 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/1002961?ecd=bdc_podcast_libsyn_mscpedu

Gastrointestinal complications are common—but often underrecognized—after lung transplantation. From diarrhea and nausea to malabsorption and poor appetite, these challenges can seriously impact recovery and long-term health outcomes.In this episode of the DNS Podcast, host Christina Rollins speaks with Bridget Doyle, MS, RD, LDN, CNSC, a transplant dietitian specializing in lung transplant nutrition. Bridget shares her expertise on identifying, managing, and supporting patients through complex GI issues post-transplant.Listeners will gain insights on:✅ The most frequent GI complications following lung transplant✅ How medications like immunosuppressants and antibiotics affect digestion✅ Practical nutrition strategies for diarrhea, nausea, and poor intake✅ Food safety guidance for immunocompromised patients✅ When to consider enteral or parenteral nutrition support✅ Key labs and nutrients to monitor for optimal recoveryTune in to hear evidence-based strategies for improving GI health and supporting successful long-term outcomes for transplant recipients. Visit us at dnsdpg.org to learn more.

Topics:  Love Your Enemies, Question The Culture, Welcome to the Show, Jesus Relevant, Singing at Salvation Army, Contentment, AI Articles BONUS CONTENT: Relationships, The Untrue Cartoon   Quotes: “How do I pray for people that drive me crazy.” “Optimizing ruthlessly is not wisdom.” “Career and success is not going to bring you what you want.” “Everything Jesus says is a genius way to live.” “Words are a big deal.” . . . Holy Ghost Mama Pre-Order! Want more of the Oddcast? Check out our website! Watch our YouTube videos here. Connect with us on Facebook! For Christian banking you can trust, click here!

Unlocking E-Commerce Success: Expert Insights on Shopify, AI, and B2B with Mac King of DomaineIn today's fast-changing digital landscape, success in e-commerce requires more than great products—it demands innovation, strategy, and adaptability. In this episode, host Josh Elledge interviews Mac King, Co-Founder and Chief Revenue Officer of Domaine, a leading Shopify agency, to explore the latest trends transforming online retail. From the power of AI-driven shopping and B2B growth on Shopify to the revival of branded mobile apps, Mac shares proven strategies for brands aiming to elevate their digital presence and thrive in 2025 and beyond.How AI and Shopify Are Reshaping the Future of E-CommerceMac King emphasizes that artificial intelligence is revolutionizing how consumers discover, compare, and purchase products. AI-powered assistants like ChatGPT are becoming personal shopping guides, meaning brands must optimize their Shopify stores for visibility in these new AI-driven discovery channels. Structured data, schema markup, and detailed product descriptions are no longer optional—they're essential for ensuring your brand appears in AI-generated recommendations.Beyond search, AI also enables personalization that rivals the in-store experience. With tools that track preferences, sizes, and purchase histories, online retailers can now deliver tailored recommendations, dynamic content, and real-time support. Mac advises brands to think like a trusted in-store associate: anticipate customer needs, use data wisely, and make every online interaction feel personal.He also highlights Shopify's growing role in the B2B space. With new features such as wholesale portals, custom pricing, and ERP integrations, Shopify empowers businesses to serve both direct consumers and trade buyers from a single platform. Combined with the resurgence of branded mobile apps—offering direct engagement through push notifications and loyalty rewards—these innovations position brands for long-term growth and customer retention.About Mac KingMac King is the Co-Founder and Chief Revenue Officer (CRO) of Domaine, where he leads revenue strategy and client partnerships. With years of experience in digital commerce and Shopify development, Mac helps brands integrate technology, storytelling, and customer experience to drive measurable growth. His expertise spans DTC, B2B, and omnichannel strategy.About DomaineDomaine is a top-rated Shopify Plus agency specializing in strategy, design, and custom development for growing e-commerce brands. The company partners with clients across industries to optimize digital storefronts, streamline backend systems, and create seamless, revenue-driving customer experiences. Learn more at meetdomaine.com.Links Mentioned in This EpisodeMac King on LinkedInDomaine WebsiteKey Episode HighlightsAI is transforming how consumers shop, acting as a personalized discovery engine.Shopify's built-in B2B tools create new revenue opportunities for growing brands.Personalization through AI can replicate the “in-store” experience online.Branded mobile apps are regaining popularity for loyalty and direct engagement.Optimizing your store for AI visibility is essential for long-term competitiveness.ConclusionThe future of e-commerce is intelligent, integrated, and deeply personal. As Mac King explains, embracing AI, optimizing for new discovery channels,...

Do you ever look at other property management companies and wonder how they were able to grow and scale to thousands of doors?  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share insights they gleaned from successful founders and CEOs of multi-billion-dollar companies. You'll Learn [00:59] Execution is More Important Than Good Ideas [11:51] Narrowing Your Focus to What You're Best At [19:41] Ask Your Target Market [30:33] Everyone Should be Focused on One Goal Quotables “There's no shortage of ideas. It's execution that's the hard part.” “Everyone thinks… if I scale, I've got to do more. And actually, you have to do less to be able to scale…” “A lot of times we get caught up in creating systems, inventory, things that actually cause waste or over-optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department but it actually reduces the overall goal of optimizing for making more money.   All right, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate.   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so we recently kind of split paths, right?   so that you could go learn some stuff and I could go learn some stuff. So we usually do everything together. So, but we had, which I love, but we had two really cool opportunities. One I was very much more interested in than the other, because I was learning about AI, which I've been geeking out on. And then you went off to go to a profit event. And was really cool. We went to the first day together, but the second and third day I was in.   AI workshop, geeking out with some of the best on AI. Cool. I would love to hear what you took away from this event and what you learned, and maybe you can share that.   I wanted to go over my notes on one speaker in particular. I was kind of going back and forth between two of them and I think this is the one that I landed on. at a different date I could talk about the other one because you weren't there for either one of them. But on the second day, I'm just gonna call this like notes from a billionaire and not just a billionaire but a multi.   Billionaire and not just multi-billionaire but someone who is the founding member and CEO of I think they said they grew it to like it was a ridiculous number like 740 billion or it was a big it was a big number it was a very large impressive number and he was so nice I actually had a conversation with him before I even realized who he was I was chatting with him I wish I would have known   Like I recognized the name and then I saw him speak and I went man. I would've asked him a different question So I'll do a quick little intro and then I'll kind of share my notes from what I wrote down while he was presenting so intro his name is Jeff Hoffman and For those of you that don't know the name Like I didn't know the name before as soon as I say the name of the company you'll instantly go. okay No, know the company   The company is Priceline. So he is one of the founding members of Priceline. They started it and scaled it to many hundreds of billions of dollars.   This is some of the advice that he had shared with us in his Speech because I got to hear him get up and speak and present to the entire room. So The first thing that I wrote down I Don't know if he can be credited with saying this or if he was quoting someone else But he said it so I wrote it down because it resonated very much was ideas are welcome here But execution is worshiped   And I think that's really powerful because how many times do we all have this great idea, right? my God, I had this idea. my God, I had this idea. my God, we should do this. We should do that. What if we did this? There's no shortage of ideas. It's execution that's the hard part. It's turning an amazing idea into something and bringing that to life and bringing it to fruition. So I love it so much. That's good. Yeah.   too much attention a lot of times on the idea and the planning and all this stuff, but actually executing and actually getting something done, that's really all that matters. It doesn't matter. You can have a million ideas. If there's no execution, then who cares? So, okay. So I think my mom is a great example of this. Everyone, think mostly everyone knows Elf on the Shelf. So my mom, before Elf on the Shelf was a thing, she created it.   She just didn't do anything with it. She only used it like for me and my brother, but we had an elf that would come and visit and kind of keep an eye on us. And he would do fun things and he would pop around to different places in the house. So every time in the morning we would wake up and he would be in a different place or sometimes he would be doing like an activity. He'd be like baking or, you know, riding a bike or whatever. And it was so funny because when you look back on it, I went, mom, like,   that was off on the shelf and it's like multi-million dollar company. And she went, yeah, I wish I knew that. But she was just trying to do something fun for her kids. So she had taken that idea because it was, it was a great idea. And she executed on it, but she never brought it public. Can you imagine what would have happened if the execution was done on a larger scale? So she'll probably hate the fact that I'm calling her out on that. But I think that'll be her.   multi-million dollar missed story. Yeah. Yeah. So some of the questions that Jeff had asked when we're thinking about ideas, because we all have ideas. Some of them are good. Some of them are questionable. And some of them we can say like, yeah, that was a dud. So this is kind of a framework to take you through to figure out, is this worth executing on? One is.   Is this a problem? So you have to ask yourself, is this an actual problem? Like what you're doing, does this solve some sort of problem? And then bonus points if it's a big problem, right? So if we go back to the story of Priceline, many, many years ago, those kiosks that are in every airport that you can just check in on, you do not need to go and talk to a gate agent or a ticketing agent. They didn't used to exist.   You used to have to go stand in line and wait forever to get your ticket and your boarding pass and perhaps give somebody physically give somebody your bag and a lot of times people would miss their flight because the line was so so so long and you never knew ahead of time like is this gonna be a 10 minute line or is this gonna be a two hour line so people would miss their flight   And at one point, he turned around and he was in the airport, turned around, looked at the line and went, wow, this is such a crazy long line. And he decided, I'm going to start interviewing people right here and right now. And he went around asking people individually, how long have you been waiting? Wow, what happens if you miss your flight? Wow, what would you do? Would you think it would be valuable or beneficial if there was some sort of service where you didn't need to talk to the gate agent?   And people were bidding on it. They were bidding. They were like, I'll give you $10 if you can get me my ticket without talking to the gate agent. And then somebody else will go, no, forget $10. I'll give you $50 for that. And somebody else will go, oh, I must get there today. I will give you $70 to get there today. People were bidding on it in line. So he realized, one, there's a problem, but actually it's a big problem. So he knew he was on to something right there.   The second question is, is there a better way to do this? So is there a better way to check in for your flight than waiting in line and talking to a gate agent? Yeah, there sure is. It just hadn't been invented yet. But is that the best way to do it? No, absolutely not. So there was a better way to do something. And the third is, is there a value equation, which all that means is would somebody buy this?   And he knew that one, he had a problem and it was a big problem. Two, there was a better way to do it. And three, people would definitely pay for it because people were bidding on it while he was standing in line. People were like, wait, do you know something we don't know? Like, I will give you money if you can just get me on the front line because I need to get on this flight. So hence how Priceline was born. So those are three questions that you can kind of ask yourself. If you're going, okay, I have this idea, should I?   Should I do this? Should I act on it? Should I create something with this? Yeah. Seems pretty simple. think a lot of times we get really disconnected. you know, we study stuff, we learn stuff, we think we know, but when you actually go talk to your target audience and do a little bit of product research interview, you know, you can find out a lot of things that problems they have, things they need, and actually connect with, you know,   what you're wanting to sell them may not actually work. So yeah, I think that'd be super helpful. All right. So then he kind of gave tips on, well, if you are looking to seriously, massively scale a company because it's not, let's face it, not every company gets to a million, certainly not even to a billion and absolutely not to hundreds of billions of dollars. Right. So   These are tips that he had given the room in order to help you scale. And everyone thinks, you know, if I scale, I've got to do more. And actually you have to do less to be able to scale at that large of a size. he said, find your gold metal product or service. So for them, if you remember, if you would go on Priceline when it first launched, there was different tabs.   the top right you could book a flight you could book a hotel room you could book a cruise you could get a rental car you do a vacation package like they did all the things yeah and they were scaling but it wasn't to the size that they wanted to get to and they went okay if we only did one thing what would it be like what are we the best at the world at and for them it was hotel rooms so they said okay   It's not that we have to cut the other stuff. It's just that we're not going to market it. We're not going to advertise it. We're not going to talk about it. We're not going to put any money, time, or energy into that service. It's just there. But what we will do is we'll go all out on hotel rooms.   because they were the best in class at hotel rooms. So they didn't cut the other things out. Go on there now, you'll still see, but their bread and butter is hotel rooms. So the other things are still available. It's just that they never, if you look at any Priceline commercials, you'll never see anything other than hotel rooms. Why do think that is? Because they're marketing what they're the best in class at. So that is their top service.   Next is find your gold medal talent. So what was their gold medal talent? Any guesses? Don't cheat, don't lie. I know the answer because I was there. I don't know. I would imagine it's related to hotel rooms. So their gold medal talent are probably the best hotels. It was their algorithm. Okay.   for connecting people to hotels. So their algorithm was their talent. They had a talent in that. What is Amazon's? Shipping. Shipping. It's delivery. So if you remember, Amazon didn't start selling everything on the planet. It started as a book store. That's it. They only sold books. And what I didn't know is that when this whole internet   thing was blowing up. were three companies that were kind of becoming rising to the top all at the same time. It was Priceline with Jeff Hoffman and Partners. There was eBay. His name was Jeff and Pierre. Jeff and Pierre. And then there was Amazon. And that's Jeff Bezos. So somebody had asked him, what does it take to be successful in this internet thing? And he said, just find somebody.   who's a really good Jeff. They all had the best, they were the best in class at something and then they had the best in class at a specific talent. So Amazon, they got fantastic at shipping and they only did books. And Jeff Bezos said, you know, when we get, I'm only doing books right now. And then when we get to a certain size with books,   Then I want to branch out and then we'll do everything. But I don't want to do everything first right now. I just want to build our name and our reputation solely on books. Why? Because they were amazing at shipping. And now anytime that you buy something online, usually what's the first thought you think? Amazon probably has that. Why? Because you know they'll ship it. And then you need to shape your brand. That's the third piece of this.   you need to ask yourself what question are you the answer to? So for them, I need a hotel room. Where do I go? right, priceline. Or, they did a lot of this too, I want a $200 hotel room but I don't want to $200 on it, I only want to spend, you know, $100 or $80. Where do I go? Priceline. So shape your brand around that.   And then you've got to, in that arena, you've got to find your brand asset. So everyone goes, know, why should I work with you? I just watched a Jeremy Miner video, like at his live event, and he had a microphone and he went up to someone in the audience and he said, hey, why would someone work with you? I've seen these videos. And he let them answer. And he goes, mm-hmm.   Okay, and then he goes to the next audience answer and he goes, why would someone work with you? And he does it again and he goes, okay, so all of you guys really sound the same. You're in wildly different industries and companies, but you all sound the same. Yeah. Right? So you can't sound the same as everybody else and expect to stand out. So if you could only give one reason that somebody would work with you, what would that one reason be?   It's not about all the reasons, it's about the one reason and that shapes your brand. Yeah. Yeah. So I thought that was really good. If you aren't sure, you don't know, if you're like, I don't know, there's a lot of reasons why somebody wouldn't work with us. Ask your customers. Yeah, like why did they pick you? Why? What is the one reason? Don't just say why did they pick you because then they'll go, because of X, Y and Z. Great, was it X or was it Y or was it Z?   What is the one main reason that you decided to work with us? And do that ask 10 people. If you don't have 10 people, then keep selling until you can get 10 people. Because that data will tell you what is it that your customers have found in your messaging even though maybe you didn't do a great job at delivering it. So I thought that was really interesting. Yeah, that's good.   They talk about broadcasting versus what they call narrow casting So this is focusing on the right people not just any person Because for every product for every service for every brand There are the right people and Then there's everybody else So if you're trying to close every deal, it's almost like an impossible game Who do you target?   Will we target people? Everyone. People? Really? Who do you target? Well, I work with real estate investors. Well, geez, okay. There's only like hundreds of millions of those in the world. Which ones do you target? Yeah. Right? So some of this goes into our client-centric mission statement when we take our clients through their company culture stuff. But we want to get really, really clear on who are my people.   Not just who are people that could buy this. What are the right people to buy this? To work with me, to choose this, right? There's a difference. Right.   I mean, this makes sense. know, yeah, you got to really be specific because if you target everybody, you target nobody. Then then you're just more noise in the marketplace. So if you want to be, you know, like we're pretty niche at DoorGrow, we target long term residential property management companies in the U.S. Like that's our target audience that do third party property management. So that's our...   Do we get other types of clients? Sure, but that's our bread and butter. That's who we focus on and that's very specific. Those are the people we know we can help. And I'd say we're the best in the world at that. yeah. Right. So I think Sharan calls it a dog whistle. Right? Speak to your people and anyone who isn't your people, they won't hear it. It's not for you. Go ahead, I don't want you to hear it.   Just the dogs, Just the right ones. They'll hear it. Okay. This I liked a lot. He said, focus on your second slide customer. So find your yeses instead of overcoming nos. Every sales training in the world goes, let's overcome objections. Let's overcome no. Let's work a no into a yes. Let's see what we can do to turn it around. Overcome objections. No, don't overcome objections. Just find the yeses.   Second slide. Yeah, so you know when you have like a whole presentation prepared. Yeah, and The example he gave is he said he went out with one of his sales reps And there was like a 20 slide presentation that they that was like their pitch deck, right? so he spent the day with a sales guy and the first meeting they went to He got through all 20 slides and the woman was like, yeah, this sounds really good. I'm gonna think about it   I think we need to go back to you. like, yeah, yeah, like it wasn't a solid yes, because she didn't commit, she didn't sign up. But she was open to it. She's like, yeah, let me think about this. Like, let me take it up to management. We'll do something. So he got out of that meeting and he said to the sales rep, said, how do you think that went? Sales rep was super proud. He went, yeah, that was a great pitch. She's definitely going to buy. Like, she's going to come back around. Like, that's a deal that'll close. It's like in the pipelines.   about to close. Jeff said, yeah, I just didn't say anything. It's like, I just didn't say anything. I'm like, I'm not going to skew it. I just want the data, right? So he goes into another sales pitch, same sales rep. Slide two out of 20, two. They look at each other and went, oh my God, you're exactly what I needed. We're ready.   And the sales rep was like, well, wait, let me tell you more about the rest. And he's like nudging the guy. He's like, sign them up. They're ready. They don't need more information. They don't need anything else. They're ready to go right now. Stop trying to complete the pitch. It's done. You don't need the other 18 slides. They already said yes, and they said yes on slide two. Find your slide two yeses. Don't try.   to keep on going, don't try to turn the nose and do yes, don't overcome their objections, find your slide two customers. So what they actually did, this I thought was so interesting. This lit up my brain because I like data so Okay, I'm going to pause you. So nice little hook. Now we're going to go to our sponsor and then everyone can hear what you're about to Oh, that's so good. All right, so this episode is sponsored by Blanket.   So really like the team over at Blanket. Blanket is a property retention and growth platform that helps property managers stop losing doors, add more revenue, and increase the number of properties they manage. Wow your clients with a branded investor dashboard and an off-market marketplace while your team gets all the tools they need to identify owners at risk of churning and powerful systems to help you add more doors. So check it out, it's an amazing property retention platform.   Even if it's switching owner hands, you keep the property. So check out Blanket. what he did is he profiled people. know that sounds like nowadays we're elect. Don't profile that. No, profile our best customers who your best ones. Okay. That target audience. Who were your easiest sales? Who are your biggest fans?   Right? Figure out what do they have in common. They all have something in common, but what is it? So for them, they figured out that a rep that worked at the hotel chain that went, huh, we have all these extra hotel rooms. What do we do with them? Like, how do we sell them? That was their job. It's just to figure out how do we sell more rooms. Those were like his target audience. The reps that were brand new.   like one to two years on the job.   That was not it. Because they're so new that they're not willing to take a risk yet. So they were not very likely to close. It's not that they wouldn't close. not that you couldn't close them. It's that it wasn't like almost a guarantee to close them. Also, reps that have been in the job for like 15, 18, 20 years. Yeah. Also not it. Why? Because they know how to give a shit.   He's like, they're out the door, they're for the door, they're about to retire. They don't care. They don't care if they sell more hotel rooms. They just care that they keep their job until they can retire. So they're not, again, they're not almost practically guaranteed to close. So if you were in this bracket or in this bracket, he was like, yeah, it's not you. I'm not gonna target those people.   It's the people in between. It's the people that have been there for like three to, you know, somewhere between like that three to fifteen, three to fourteen years. Those people were amazing because they're not afraid to speak their opinion. They're looking to kind of make a name for themselves at this point. And they're not afraid to take a risk. But they are looking to do something big. Those were his people. How do think you figured that out?   as he profiled his best customers again and again and again. And you went, huh, look at that. The new ones, they don't do it. The old ones, they don't do it either. It's only this slot in the middle. And those, those are our people. Got it. I like that. Yeah, right? Makes me think, like, with our clients, who is almost always a guarantee to close? That's the profile of the target. Yeah. That's exactly what you want to do, because you want to profile the ones.   It's like a shoe in. If I didn't close this, it would be insane. Right? They even took it a step further. actually created a 100 points scoring chart. Yeah. And there were different questions. One of the questions was that one, for example, like how long have you been with your company? So if you're like one to two years, he would give them like negative 20 points. yeah. Right? So now it's like, your score just went down. now you answered this way. Your score went down again. Your score went down again.   Same thing with those, you know, the older ones. They would be like a negative 40 though, because they really didn't care. It's easier to close the newer ones than it is the older ones. So like, oh, I've been here 18 years. He's like, cool, negative 40 points. In the middle though, he might go, okay, there's like 25 points. Maybe there's 15 points. They just scored 15. Now what else? So you have to ask these questions and what his team got so good at doing once they implemented this hundred   100 point score sheet is They can ask a couple questions do the math in their head and then immediately decide is this worth my time? So if you knew you were talking to a 40 Go to lunch It's not you're not gonna close it. It's a 40 out of a hundred like go home That's it. But when you would get your 80s when you get your 90s, you'd be really excited. Yeah. Oh man. Okay. Let me invest in this   So they created this whole scoring chart. I thought that was so brilliant. Yeah. I mean, that's pretty standard feature in a lot of CRMs is lead scoring. coming up with a rubric or an algorithm for scoring your leads can be pretty significant. So yeah, it's a difficult thing to figure out, though. You've got to really know why which customers are good. So you can kind of figure out how do I score someone to duplicate these people. Right. Yeah. So good.   And this is probably something that will help you figure out how to score people and what questions to ask and what do they all have in common. He said, spend a day in the life of your customers and do it often. So the story that he told us, there was a company that when it launched, he knew the guy. He was having a conversation with him and he said, Hey, why did you launch your company the way that you did?   when every single market expert said it wouldn't work and you did it anyway and it worked and it was wildly successful but what made you go no I'm gonna do it anyway and the answer was well that's easy I didn't even ask the market experts so I didn't know that they didn't think that it wouldn't work because I didn't bother asking the market experts Jeff said well what did you do?   He said, well, I asked my audience. Sure. I asked my customers. That's it. He said, OK, well, how did you do that? So in this little town, across the bridge on like the less nice side of town.   The owner of this company, and I'll tell you the company in a minute, but the owner of this company, he would be in his office with his team all day. His team had MBAs, they were finance executives, they were accountants, right? Not, not his target audience. So he would get changed into jeans and a flannel shirt and a John Deere hat. He would go across the bridge to the bad side of town.   and would sit in a diner all day long. Every Friday he would do this. And he would just talk with people who would come in there. He would just make friends with them. He would chit chat. He would ask them questions. And he would just gather data. And he used that data for his lunch. Do you have any guesses? Did I tell you? I think I told you this story. You probably did. Do guesses on who it was? Uh, no. Walmart. Oh.   Sam Walton. Yeah, so this was Walmart. Okay. Every single expert said that will never work. And he said, yeah, I don't need to listen to experts. I need to listen to my customers. Right. Because the customers are going to tell you what they want. Yeah, they're the ones buying. So they know. So it doesn't matter what experts say. It matters what the customer says. Yeah, absolutely.   It was so good, right? And he really, he got to know these people. So it doesn't matter what the market says. It doesn't matter what the expert says. It matters what your customers say. If your customers are going to tell you what they want, you shall listen. And now you'll have a successful product, regardless of what the experts say. The experts don't understand everything like your customers do. Listen to what they're telling you.   So if you just get that data that allows you to do things that even other people would say, you're crazy, don't do that. And he didn't think it was crazy. He was like, no, I just, they're telling me what they want. I'm just going to do that. And he did. And it's still around today. Huge brand. Sometimes customers don't tell you what they want, but if you are connected with them enough, you can see what they're having problems with and what they're struggling with. And sometimes they just,   think that that's normal. They're just like, yeah, this is, hiring's hard, you know? And then I'm like, cool, we built a hiring system that solves this problem, right? And so, but a lot of people just kind of say, yeah, it's, you know, it is what it is. And they don't really think that it's a solvable problem sometimes. So that's, that's where I think, you know, you need to ask your customer, but you also need to, sometimes your customers are wrong. Like they don't know. And you have to be able to be creative enough to figure out what.   would they want if it was, you know, if they recognize this problem. And then sometimes you have to sell them, you attract, it's like we attract a lot of people at DoorGrow that think they want leads and they think they want digital marketing and they think they want SEO. And then we have to guide them towards what they actually need and sell them what they actually need, which is totally different. Yeah. So that's, that's, that can be a challenge. Maybe we'd be smarter if we just sold them what they were asking for, but.   they wouldn't get as great of results. Yeah, I feel like though, I personally, I just don't feel good about doing it. Yeah. Because to me, that's just a money taker, right? Right. That's an order taker, that's a money taker. That's like, hey, I really need to grow my business and like, I think this will work. And then that's like, yeah, give me your money. sell you that. just give you a whole bunch of leads. And months go by and...   Well, how come my business didn't grow? I only closed like four deals. Well, I just don't, I don't think I can really get behind that with integrity. Yeah. Yeah. It's not exciting to me. I know there are companies out there that will, and especially now with AI, like just be super careful with SEO. Be like extra careful at this point with SEO because SEO is literally dying.   Like thing. Yeah, the whole game's changed. With AI. The whole game's changed. More people are using chat GPT than Google. It's been a huge disruptor. It's such a big disruptor that the antitrust lawsuit against Google has dropped.   I mean that's massive. for those that don't know, just sum it up, the antitrust lawsuit. Well, Google was being sued because they had almost no competition. They dominated the search market like nobody could compete. And the closest competitor was like a small fraction. And so the government was going after them with an antitrust lawsuit. And then ChatGPT broke. All these AI tools and platforms came out. And now Google is no longer viewed as   viable you know threat of a monopoly yeah and they may be losing this whole AI race which is super wild right yeah they're fighting they've got their AI tool all over the place Gemini is pretty good it's really good for a lot of things but it's not winning   Yeah, yeah. yeah, with like, chat GPT was something nobody knew that could happen. Like we didn't even realize this was something we all wanted. We all wanted like some almost genius thing that we could talk to all the time to get all sorts of information. Yeah, quickly without having to dig and try and do our own research. So, well. Okay, we'll go one more story and then I've got a closing quote.   So I think we all know at this point the brand 1-800 flowers they're huge now So before they used to be huge because they weren't always Jeff went out to go visit one of their shops And everywhere everywhere in the shop they had posters printed up like slopped on the walls every wall   in every room, in the hallways, in the bathroom, in the garage, in every single room. And it was just printed up on the walls, sell more flowers. Why? Because that is what we're all about. That is the only thing that we care about is selling more flowers. We don't care about anything else.   We are only here to sell more flowers. And every single person in this company exists for one reason and one reason only and that is to sell more flowers. So every single person, every single minute of every single day needs to be thinking, how can I sell more flowers? So it doesn't matter what their role was in the business, they need to be thinking, how can I sell more flowers? So he's walking down the hall and there was an admin.   She did a lot of paperwork, answering the phones, things like that. She's got this huge stack of papers and she's walking down the hall with a stack of papers. And the owner says, hey, whatever her name is, Susan, hey Susan. And he points up to the wall and he goes, what are you doing right now? And she goes.   puts the paperwork down, turns around, walks away. And Jeff said, well, what on was that? And he said, if you're not, we have a rule, if you are not doing something, that can somehow be connected to how does it help us sow more flowers? My rule is you do not do it. Ever. So whatever she was doing, clearly, was not connected to sow more flowers. So therefore, I reminded her, sow more flowers.   And she stopped, promptly, what she was doing and went back to what she should be doing, which is sell more flowers. So they continue on this tour. They get back into the back of the shop, into the garage where they've got their van for deliveries. And they have a mechanic. The mechanic is underneath, one inch away. And he goes, hey. He goes, watch this. He goes, hey, Joe.   He points at the wall. He goes, what are you doing right now? And Joe says, oh, well, I was installing this new filter on all of our vans because this new filter, it saves us X money dollars in gasoline per tank. I think it was $8. So we save with this new filter. We actually save like $8.   per tank of gasoline. So I'm going to install each of the filters on our vans. And then what I'm going to do is I'm going to go inside and tell marketing to print up some coupons for $8 off.   of a bouquet of flowers and we're going to run that as a promo because if we just saved eight dollars that means we have eight dollars extra so we might as run a promo and that'll help us sell more flowers. And he goes, yeah, it's brilliant. Do that. So the mechanic is thinking all day every day how do I sell more flowers? Now would a mechanic generally be thinking about selling flowers? No.   He'd be thinking, how do I wrench on this? How do I fix that? What about the oil change? What about the tires? What about the spark plugs and the brakes? He's not thinking about selling flowers. But it wasn't lost on him because all day, every day, he's staring at a big sign that says, sell more flowers. So it doesn't matter what you are doing. If it's not connected to helping us sell more flowers, what you're doing does not fricking matter. This goes along with a book called The Goal by Elihu Goldratt. And The Goal, spoiler for everybody that wants to read this.   operational book is to make money. And so a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing for selling more flowers, for example, or making more money. And so sometimes   team members standing around doing nothing is more effective than them building more widgets for the next step because it just creates more waste or more inventory or like constraint. And so that's the idea is the goal is to eliminate all the constraints to create momentum so that you get that that money coming in and everybody should be focused on that goal because it's very easy to get caught up and like he could be super caught up and I'm gonna make the cars run hyper effective and efficiently but   Maybe that just causes more financial spend or maybe that doesn't help them sell more flowers, for example. And so when everybody understands the overall goal and how they fit into that puzzle, then instead of just focusing on, I did my job or I'm doing this, they're focused on, is this helping the goal? And so I love that. I love that idea. And I think that's super important to get everybody on the team to focus on. Cause a lot of times everything's siloed. They focus on their little department.   They focus on their little role and they forget the overall goal of the company is to make money. Right. So even like your property managers, your leasing agents, your operator, like everybody who's on what I would call like back end, they have the same job, which is to get more properties to manage. So even if you're not in sales, it doesn't matter. Salespeople, it's very obvious the connection.   It's like, yeah, so close more contracts and close more deals and then I have more properties, duh. Great, but how does that apply to your leasing agent? How does that apply to your property manager? How does that apply to your receptionist who's answering the phone? How does that apply to your AI tool? So everybody and everything is aligned with the one goal of the business, which is I don't care what we do unless...   we sell more flowers. I don't care what we do. don't care. There is no point in changing the tires if it doesn't help us sell more flowers. Right? So I don't need to hear just for that thing. If we don't sell more flowers, I don't need to change the tires. So they've got to be connected. And that was a great example of how somebody even so far removed from the back end of the business. He's like,   Back end of the back end is the mechanic. And he's still focused on top-lingle. Yeah. Yeah. I mean, if you talk to your team and you ask them, what are you doing? And you had to sign up the set, like, you know, get more property management clients. A lot of you aren't focused on that. A lot of them are like, well, I'm just talking to every tenant all the time. I'm talking to every owner all the time. Is that helping the goal of you getting more clients? No, a lot of things aren't.   Is it helping keep clients? Cool. That is part of getting more clients, is keeping the clients. But yeah, if it's not related to keeping clients or getting more clients, managing more properties, then there's a lot of bloat and a lot of waste in property management companies. We see it all the time. So much. Yeah. And we're really good at helping you see it. So if you want to make more money and you've got a decent number of doors, you've got 200 plus doors, come talk to us.   Our program will be paid for, but probably just the first stuff we help you with in the first month. It's a no-brainer. Okay. Okay, then I'll close it out with this. Okay. He said, as a quote, don't chase money, chase excellence, because excellence follows money. I like it. Yeah, right? It's okay. Because a lot of that's people want. They're like, I just want to make enough money. I want to make more money. It won't matter if you're not excellent at what you do. Yeah.   Yeah, well cool. Well, those of you listening, if you have felt stuck, stagnant, want to take your property management business to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas to learn about and to learn about our offers in DoorGrow, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful,   Don't forget to subscribe and leave us a review on whatever channel you found this on. We'd really appreciate it. And until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

In an evolving healthcare landscape, conversations around scope modernization in optometry are more than professional discussions, they are about protecting patients and ensuring access to timely care. In this episode of The 2020 Podcast, host Dr. Harbir Sian sits down with Dr. Mark Eltis, President of the College of Optometrists of Ontario , to explore why optimizing scope is not only essential […]

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore why optimizing YouTube videos is crucial for Dental Practices, emphasizing that YouTube is the second-largest search engine and an underutilized marketing platform that can boost visibility on both Google and YouTube searches. We discuss key optimization elements including searchable titles, detailed descriptions with local keywords, custom thumbnails, captions, and calls-to-action, while explaining how properly optimized videos build patient trust, improve local SEO, and convert viewers into patients for years to come.

Full Show Notes: https://bengreenfieldlife.com/bluelightpodcast/Daniel Ebbett is a visionary leader in the field of blue light and its effects on human health. As the founder and CEO of BlockBlueLight, a premier global brand for blue and artificial light-blocking products, he has made it his mission to promote and educate the science behind modern phenomena such as digital eye strain and poor sleep, and the connection these have with screen overuse. Through his innovative product range, he champions eye health, sleep quality, and overall well-being. His journey to create BlockBlueLight began with a personal quest to fix his own health issues, including chronic insomnia, eye strain, and migraines, which were caused by his own overuse of electronic devices. Episode Sponsors: Quantum Upgrade: Recent research has revealed that the Quantum Upgrade was able to increase ATP production by a jaw-dropping 20–25% in human cells. Unlock a 15-day free trial with the code BEN15 at quantumupgrade.io. BiOptimizers Magnesium Breakthrough: The 7 essential forms of magnesium included in this full-spectrum serving help you relax, unwind, and turn off your active brain after a long and stressful day so you can rest peacefully and wake up feeling refreshed, vibrant, and alert. Go to bioptimizers.com/ben and use code ben15 for 15% off any order. Organifi Shilajit Gummies: Harness the ancient power of pure Himalayan Shilajit anytime you want with these convenient and tasty gummies. Get them now for 20% off at organifi.com/Ben. BON CHARGE: BON CHARGE is a holistic wellness brand with a wide range of products that naturally address the issues of modern life. Their products can help you sleep better, perform better, recover faster, balance hormones, reduce inflammation, and so much more. Go to boncharge.com/GREENFIELD and use coupon code GREENFIELD to save 15%. LeelaQ: Not only do LeelaQ’s products neutralize EMFs, increase ATP production, optimize HRV, and improve blood flow, but they've been third-party proven to do so in placebo-controlled double-blind studies. Visit leelaq.com and use code BEN10 for 10% off.See omnystudio.com/listener for privacy information.

Welcome to the O2X limited series Optimizing Parenthood - A Guide to Leading the Next Generation.Over the next 5 episodes we will explore the science, strategies, and practical wisdom behind raising healthy, confident, and resilient young adults. Hosted by O2X Vice President of Government Brendan Stickles, this podcast brings together leading experts in sleep science, nutrition, fitness, psychology, and personal development to help parents navigate the complexities of modern parenting.Each episode will dive deep into a crucial aspect of child development—from establishing sleep routines and building healthy eating habits to fostering confidence, resilience, and goal-setting skills. Whether you're dealing with a picky eater, struggling with bedtime battles, or wondering how to help your child build lasting habits, this podcast offers actionable insights grounded in research and real-world experience.Be sure to tune into the following episodes over the following weeks...Episode 1: Dr. Jamie Tartar on optimizing sleep schedules for the whole family  Episode 2: Dr. Nick Barringer on developing sustainable and healthy eating habits  Episode 3: Josh Lamont on creating fitness habits in our youth  Episode 4: Dr. Katy Turner on building confidence and resilience within young adults  Episode 5: Adam La Reau on introducing goal setting and habit building to young adultsBuilding Homes for Heroes:https://www.buildinghomesforheroes.org/Download the O2X Tactical Performance App:app.o2x.comLet us know what you think:Website - http://o2x.comIG - https://instagram.com/o2xhumanperformance?igshid=1kicimx55xt4f 

Episode Summary In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web to boost visibility and trust with Google. Key Timestamps 00:00 – The foundation of local SEO for law firms 02:00 – Why Google reviews are the biggest local ranking factor 04:30 – Setting up your Google Business Profile the right way 06:00 – Building practice area and location-based pages that rank 08:00 – What Google values most: authenticity over AI 10:00 – How often to update your Google Business Profile 12:00 – The right way to request and respond to reviews 14:00 – Why consistent NAP (name, address, phone number) is essential 16:00 – Optimizing for "near me" searches with targeted service pages 18:00 – Reporting fake listings and spammy competitors 20:00 – Tracking results and the best metrics to measure SEO success About the Show Legal Marketing Happy Hour helps law firms stay ahead of digital trends and grow their online visibility. Each episode features marketing experts who share proven strategies for law firm growth, from SEO and Google Business Profiles to lead generation and brand positioning.

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google's shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google Business Profile is Prime Real Estate 06:30 E-E-A-T, Structured Data, and Staying Active 11:56 What to Post on Your GBP Every Week 14:45 Optimizing for AI 18:11 4 Week Audit and Action Plan Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of Supply Chain Now, Scott Luton is joined by Paul Brooks, founder of Go Further Consulting, and Dave Food, Chief Strategy Officer at Prophetic Technology, to explore the evolving demands of supply chain leadership in today's global economy. They discuss how the role has become more visible since the COVID-19 pandemic, why leadership fundamentals like judgment, communication, and resilience remain constant, and how AI and technology are reshaping the way leaders think and operate.Paul shares insights from interviewing 50 global executives on servant leadership and values-based decision making. At the same time, Dave emphasizes the importance of T-shaped leaders who balance specialist expertise with a broad organizational perspective. Together, they highlight why empowering teams to experiment safely, aligning metrics across functions, and fostering collaboration with suppliers and customers are critical for long-term success. This conversation offers a clear roadmap for developing future-ready leaders who can navigate complexity and inspire high-performing teams.Jump into the conversation:(00:00) Intro(03:48) Core mantras and leadership philosophies(07:23) Paul and Dave's career journeys(11:35) Challenges facing supply chain leadership today(16:23) Why customer experience drives supply chains(18:26) The bigger picture and process explained(27:02) The role of the wider team(28:38) Aligning KPIs with new CEO strategies(29:29) Supply chain leadership in the boardroom(31:51) Specialists versus generalists in supply chain(36:02) Understanding the T-shaped leader concept(42:39) Leadership mistakes to avoid in supply chains(45:22) Future trends in supply chain leadership(48:46) Projects and initiatives from Paul and DaveAdditional Links & Resources:Connect with Paul Brooks: https://www.linkedin.com/in/paulbrooksfcilt/Learn more about Go Further Consulting: http://www.gofurtherconsulting.co.uk/Learn more about Paul's website: www.wordstoinspire.co.ukConnect with Dave Food: http://www.linkedin.com/in/davefoodLearn more about Prophetic Technology: https://www.prophetic-technology.com/Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download...

In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI.Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps her balance learning, creativity, and life.Crystal connects it all back to entrepreneurship — discussing the “never-ending to-do list,” living an optimized life, and how technology can make us more human when we use it with intention.You'll learn:What SEOs can learn from experimenting with AI and codingWhy understanding semantic triples and language structure mattersHow to use Ikigai to prioritize time and energyHow to optimize life, not just websiteHelpful Links:

Points of Interest00:01 – 00:55 – Introduction: Marcel welcomes Kristen Kelly and frames Q4 as prime season for annual and quarterly planning, noting the high cost of leadership offsites demands clear outcomes.01:18 – 03:10 – Why Planning Feels Hard: Kristen cites common hurdles—turning history into forward plans, aligning stakeholders, and building forecasts that can flex with scenarios.01:55 – 03:47 – Frameworks Without Dogma: Marcel references EOS and Scaling Up, extracting shared essentials: look back, look forward, set a few priorities, and install a cadence.03:48 – 05:16 – From Ideas to Execution: Teams stall when models are rigid or fragmented and when revenue targets are arbitrary rather than grounded in capacity, pricing, and cost.05:17 – 08:43 – Static Models Create Drag: Rigid spreadsheets bias decisions toward the status quo, force opinion-driven debates, and delay choices into the quarter, shrinking execution time.08:44 – 11:48 – Prep That Actually Works: Start with mission and quantifiable goals, anchor to a simple, accurate, flexible model, and compare forecast to actuals to keep scope tight.11:49 – 14:32 – Surface Misalignment Early: A pre-offsite FUD survey (fear, uncertainty, doubt) creates psychological safety, reveals blind spots, and primes productive discussion.14:33 – 17:16 – Make the Look-Back Lightweight: Ongoing scorecards make recaps brief; focus on AGI, delivery margin, overhead/AGI, operating profit, and levers like utilization, ABR, and average cost per hour.17:17 – 20:56 – Prioritize by the Numbers: Identify which metrics must move, set a small set of OKR-style priorities, and tie initiatives directly to measurable outcomes and weekly execution.20:56 – 23:47 – Objectives Stay Stable; Communicate Often: Big objectives change slowly; raise the bar via evolving key results and over-communicate the plan so decisions map back to it.25:23 – 27:58 – Commit, Then Figure It Out: Install scorecards and targets even if imperfect; the commitment becomes the forcing function to solve data structure, forecasting, and tracking.28:27 – 36:56 – Model-Backed Decisions & Facilitation: Use a living model to handle cyclical topics (price raises, comp), budgeting, and tradeoffs; third-party facilitation drives objectivity, buy-in, and offers ABR-improving options beyond price increases.36:56 – 39:29 – Unified Budgeting & Final Advice: A connected model aligns payroll, pricing, overhead, and delivery targets, preventing unrealistic constraints; the closing takeaway is numbers-first planning that builds alignment and speeds execution.Show NotesConnect with Kristen via LinkedInFree Agency ToolkitParakeeto Foundations CourseFree access to our Model PlatformLove this Episode?Leave us a review here.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of Agency Nation Radio is the fourth and final episode in a special series about artificial intelligence (AI) brought to you by the Big “I” Agents Council for Technology's (ACT) AI workgroup. Host Colby Royal Tunick, founder and CEO of Refocus AI in San Diego, California, is joined by Patrick McBride, owner of The McBride Agency in Dixon, Illinois. Together, they dive into how AI is transforming everyday agency operations and how to optimize it effectively. They explore the streamlining workflows and enhancing client experience to find the right balance between automation and the human touch. Learn more about ACT. https://www.independentagent.com/agency-management/technology/ Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.

Presidio CEO Will Ulrich and EQV Ventures CEO Jerry Silvey Discuss Their $664 Million Combination How do you build a fast-growing oil and gas company without drilling single hole and without planning to at any point in the future? That may sound like a riddle, but it's actually a business model that public investors will soon be able to invest in. This week, we speak with Will Ulrich, CEO of energy firm Presidio and Jerry Silvey, CEO of EQV Ventures Acquisition Corp. (NYSE:EQV). The two announced a $664 million combination in August. Will explains how Presidio has built a platform to acquire and optimize mature oil and gas assets and why he is confident that the company's playbook will allow it to remain aggressive while still paying out a sizeable dividend as soon as it lists. Jerry tells us how his team's first SPAC has managed to secure institutional buy-in for its vision at each stage and why he believes the time to accelerate Presidio's strategy is now.  

In this week's episode, host Paul Wirkus, MD, FAAP, is joined by Kristine Fortin, MD. They will focus on what it takes to optimize care for children and youth in foster care. Our guest discusses how pediatricians can apply trauma-informed practices to foster trust, enhance communication, and address the distinct healthcare needs of this population. The conversation also explores common barriers foster youth face in accessing consistent, coordinated care - and highlights resources available to support pediatricians in providing compassionate, comprehensive care. Book: Fostering Health: Health Care for Children and Adolescents in Foster CareWebsite: https://www.aap.org/en/patient-care/national-center-for-relational-health-and-trauma-informed-care/?srsltid=AfmBOoq4VarhOPz_mPemtMkydrWGDgwNj6JGH-RdqPp98oyzzccmnRAYDr. Mary Crane Fund for Lived Experience: https://aapnational.donorsupport.co/page/COFCAKCHave a question? Email questions@vcurb.com. For more information about available credit, visit vCurb.com.ACCME Accreditation StatementThis activity has been planned and implemented in accordance with the accreditation requirements and policies of the Colorado Medical Society through the joint providership of Kansas Chapter, American Academy of Pediatrics and Utah Chapter, AAP.  Kansas Chapter, American Academy of Pediatrics is accredited by the Colorado Medical Society to provide continuing medical education for physicians. AMA Credit Designation StatementKansas Chapter, American Academy of Pediatrics designates this live activity for a maximum of 1.0 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.Guest Name: Katie CampbellGuest Website: katiecreativecompany.comGuest IG: @katiecreativecoSocial Sweet Spot Course: Learn More00:00: Intro and Minimind Video Library Overview06:49: Challenges of Social Media for Service Providers08:01: The Biggest Mistake in Social Media Strategy08:56: Holistic Approach to Social Media Success11:56: Person-First Marketing Philosophy20:55: The Funnel Strategy for Social Media35:02: Setting Boundaries for Sharing Personal Life37:46: Pushing Comfort Zones in Social Media43:44: Balancing Digital Wellness49:59: Social Media Best Practices to Ignore51:59: Social Sweet Spot ProgramLinks:The Design Minimind      • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Optimizing time management for yourself and the executives you support is an EA superpower. Note the steps and tools to conduct a strategic time audit from processes and procedures expert Julie Perrine. Recorded at EA Ignite Spring 2025 and produced by the American Society of Administrative Professionals - ASAP. Learn more and submit a listener question at asaporg.com/podcast.

Are We Doing Enough to Provide Urgent Seizure Care? Credit available for this activity expires: 10/16/26 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/1002941?ecd=bdc_podcast_libsyn_mscpedu

Send a question for 'Ask Megan'Hey, Podcasters! Let's be honest: everyone wants to know the secret to ranking higher in Apple Podcasts, but for years, no one really knew how it worked.I've sat through countless conference sessions promising to “crack the code” on podcast SEO, and most turned out to be pure snake oil. But now we have credible data straight from Apple.If you've ever wondered how to help your show climb the charts and get discovered by more listeners, this one's for you.What Podcast SEO MeansPodcast SEO can refer to two things: Improving your website's visibility on Google or Optimizing your show inside directories. We're going to focus on optimizing your show inside Apple Podcasts, which is where most listeners (about 70%!) discover new shows.How Apple Podcasts Search WorksApple ranks search results using three main factors:Metadata​Apple indexes your podcast name, episode titles, author tag, and channel name for search results. So you'll want to include clear, keyword-rich titles that describe your content! Popularity​This one isn't a huge surprise: podcasts with more followers and plays rank higher. If you want to increase your popularity, add an Apple Smart Banner to your website so visitors can follow your show directly in Apple Podcasts. If you're using a Buzzsprout website, you already have one!User BehaviorApple rewards shows with active engagement, meaning the number of plays, follows, and episode completion rates. We've also learned these can be time sensitive, so promote new episodes right after release to boost early engagement.Top ChartsIf you're looking to climb the charts, momentum matters! 100 new followers in a day impacts rankings more than the same number spread out over a month. So you want to focus on promoting new episodes within the first 48 hoursto build traction!Key TakeawaysUse specific, keyword-aligned titles for your podcast and episodesAdd Apple's Smart Banner to drive followersPromote new episodes immediately to increase engagementWe break down these tips and more in the full guide on Podcast SEO.Read BlogHave a question for Megan? Send a text!That's all for this week! Thanks for listening & keep podcasting!

Key Highlights:00:00 – Introduction01:05 – Optimizing tech stacks and increasing valuation03:17 – Defining client loyalty and retention04:23 – How CRMs improve onboarding, notes, and communication06:39 – Using data to strengthen relationships and trust08:23 – How to future-proof your advisory business10:12 – Building data hygiene and integrated systems16:59 – Finding efficiency gaps and scaling intelligently17:22 – The compounding power of technology19:06 – Advisor transitions, CRM agnosticism, and closing thoughtsResources:Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what's changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape

Episode 108: In this episode, I'm joined by Anna McClellan, pre- and postnatal strength coach with a B.S. in Kinesiology. She breaks down everything you need to know about pregnancy priming, pelvic floor health, optimizing labor, and staying strong through postpartum.We dive into how to prepare your body for birth from the inside out, through intentional strength training, breathwork, and pressure management. She also goes into detail about her at home birth story and how different positions can transform the birthing process. Anna shares how to train your core safely during pregnancy, support your pelvic floor without fear, and rebuild true strength and confidence after birth.Even if you aren't planning a pregnancy, you will learn so much in this episode about the power of the pelvic floor and pressure management when training. You'll learn:What “pressure management” really means — and why it matters for pelvic floor healthHow to optimize your body for labor and recoveryThe best ways to regain strength and stability postpartumIt's the science, strategy, and support every woman deserves to know before, during, and after pregnancy. I hope you love this conversation as much as I did! Connect with Anna: HEREAnna's Programs: HERECONNECT WITH ME:Cookin Up Wellness Ebook: HERE Nite Nectar Restock: HERE Instagram: @Gracie_NortonWellness Her Way Instagram: HEREProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Note: I had some mic issues so this was recorded on Mac speakers. May need to turn it up a bit Question topics:Block vs. concurrent periodization (SOF prep)Optimizing early AM PT testsHigh vs. low rep squats for SFAS prepWhy I left the militaryHow hard is CQB in OTC?Pre race/test/event self-talkLast 6 months pre-OSUT (18X)PT tests fatigued vs. freshBody comp vs. performance pre dive schoolEffects of 1 month off trainingHigh step count pre-SFASConditioning & hypertrophyCrosstraining for run gainsLog PT at SFAS?Fat but also fast (How?)---Questions? Look for bi-weekly Q&A on my stories. I'll answer your questions on IG and here on the podcast.---Spoken Supplements: Code terminator_trainingCwench supplements: Code terminator_training---New Selection Prep Program: Ruck | Run | Lift Ebook: SOF Selection Recovery & Nutrition Guide---TrainHeroic Team Subscription: T-850 Rebuilt (try a week for free!)---PDF programs2 & 5 Mile Run Program - run improvement program w/ strength workKickstart- beginner/garage gym friendlyTime Crunch- Workouts for those short on timeHypertrophy- intermediate/advancedJacked Gazelle- Hybrid athleteJacked Gazelle 2.0 - Hybrid athleteSFAS Prep- Special forces train-upRuck | Run | Lift - Selection Prep---Let's connect:Newsletter Sign UpIG: terminator_trainingYoutube: Terminator Training Methodwebsite: terminatortraining.comSubstack

Join Gabriel Cousens, M.D., and Michael T. Murray, N.D., as they explore the powerful role of nutritional supplements in achieving holistic health. Learn how carefully selected nutrients can significantly enhance wellness, vitality, and longevity. #HolisticHealth #Supplements #OptimalWellness

Herbal remedies like echinacea, elderberry, and ginger reduce flu symptoms and shorten recovery time when used early Garlic, turmeric, and astragalus build long-term immune strength, while peppermint and thyme ease congestion and coughing Clinical trials show echinacea works as effectively as common flu drugs but with fewer side effects like nausea and vomiting Herbal remedies like eucalyptus, elderflower, and pelargonium help open airways and ease congestion, offering gentle support the whole family can use Optimizing vitamin D levels, layering herbs, and supporting your body with rest and nourishing foods create a strong, personal flu defense plan

Hybrid work is evolving into a strategic approach for organizations, rather than disappearing. Recent data indicates that 43% of small and mid-sized businesses offered hybrid work options in the third quarter of 2025, reflecting a slight decrease but still underscoring its significance in the modern workplace. Companies are focusing on enhancing their culture, improving physical environments, and developing better management practices. However, major tech companies like Amazon, Apple, and Google are pushing for a return to in-office work, which may risk losing top talent as employees increasingly prefer remote work for better work-life balance.The impact of artificial intelligence (AI) on the workforce is becoming more pronounced, particularly for young workers in roles exposed to AI, such as software development and customer service. A study from Stanford University revealed a 13% decline in employment for young individuals aged 22 to 25 in these sectors since the introduction of AI tools like ChatGPT. This trend highlights the need for educational institutions to adapt their curricula to prepare students for an evolving job market influenced by AI technologies. Meanwhile, small business owners are facing challenges with unfilled job openings, indicating a mismatch between available roles and qualified candidates.Organizations are finding ways to empower non-technical employees to embrace AI, as demonstrated by Super.com, which trained its staff to build their own tools, resulting in significant revenue growth. This approach emphasizes the importance of creating accessible tools and fostering a culture of innovation. As AI usage among employees rises, disparities in access to technology and training persist, particularly between executives and non-managers. Companies that provide inclusive AI training are likely to lead in productivity and innovation, making it essential for IT providers to help clients optimize their workflows and prepare their teams for AI integration.The discussion around AI suggests that we may not be in a bubble, as evidence shows early adopters are experiencing substantial performance improvements. Unlike the dot-com boom, current AI investments are driven by profitable companies integrating technology into their operations. The evolving role of AI is also elevating the value of support jobs, as organizations require skilled professionals to navigate complex customer needs. As AI systems become more prevalent, the demand for human skills such as empathy and communication remains crucial, indicating that the future of work may focus on enhancing human impact rather than replacing it.Three things to know today00:00 Hybrid Work Isn't Over—It's Optimizing for the Long Haul05:32 AI Training Pays Off: Super.com Hits $200M Revenue with Citizen Developers09:48 AI Boom or Business Shift? Analysts See Sustainable Growth, Not a Bubble This is the Business of Tech.    Supported by:  https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship 

Did you know men today produce just half the sperm their grandfathers did and that this decline could be sabotaging your conception journey? In this episode, I'm back with the founders of WeNatal, Ronit and Vida, to expose the surprising truth about male fertility, the everyday habits that might be holding both partners back, and why sperm health is absolutely critical for healthy pregnancy outcomes.Join us as we unpack the latest science, actionable lifestyle tweaks, and the simple steps couples can take together to tip the odds in their favor. You'll discover why it only takes three months for men to regenerate their sperm, and how both of you can optimize your fertility.If you're ready to feel empowered with clear, actionable strategies you can use alongside your partner to finally feel like a team again in this chapter of your life, hit play and let's dive in.4:22 – The Real Impact of Sperm Count Decline on Pregnancy Outcomes6:23 – Everyday Habits and Environmental Toxins That Quietly Wreck Sperm Quality7:22 – Why Alcohol, Saunas, and TRT (Testosterone Replacement Therapy) Deserve a Second Look When Trying to Conceive8:35 – How Swapping Plastics and Small Household Changes Can Boost Fertility16:32 – Sperm Regenerates Every Three Months And Why That Matters17:13 – How to Share Fertility Facts With Your Partner (Without the Nagging) 23:49 – The Simplest First Step: Why a Male Prenatal Might Be Your Best MoveEpisode Links:Snag a FREE month of Rest + Digest Magnesium when you subscribe to WeNatal, just use my code ‘mindinmymacros'Sign up for the WeNatal Fertility Master ClassLearn more about WeNatal: Website | Instagram Other Episodes You'll Love:Episode 125: 50% Less Sperm Than Your Grandfather? What Men Need to Know for Conception | WeNatal Founders, Ronit & VidaEpisode 19: The Truth About Fertility and Preconception with WeNatal

What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […] The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

The Bulletproof Dental Podcast Episode 411 HOSTS: Dr. Peter Boulden DESCRIPTION In this episode of the Bulletproof Dental Practice Podcast, Dr. Peter Boulden explores the parallels between the Entrepreneurial Operating System (EOS) and the Bulletproof Pathway, emphasizing the importance of structure, vision, data, and processes in dental practices. He discusses how dentists often operate in chaos and the need for clarity and systems to achieve fulfillment and success. The conversation highlights the significance of leadership, addressing issues, and creating a culture of accountability within dental teams. TAKEAWAYS Entrepreneurs need more structure, not more ideas. Vision is crucial for clarity in practice. People are the biggest investment in a practice. Data helps measure practice performance effectively. Addressing issues head-on leads to better outcomes. Processes should standardize patient experiences. Traction is about fulfillment and rhythm in practice. Leadership meetings are essential for problem-solving. Creating a culture of accountability enhances team performance. Optimizing practice life involves preserving time, emotion, and money. CHAPTERS 00:00 Introduction to the Bulletproof Pathway 02:27 Understanding the EOS System 05:43 Vision and Clarity in Dentistry 10:02 The Importance of People and Culture 12:27 Data-Driven Decision Making 17:04 Addressing Issues and Implementing Solutions 20:18 Conclusion and Call to Action REFERENCES Traction by Gino Wickman Bulletproof Summit Bulletproof Mastermind  

In this episode of the Gladden Longevity Podcast, Dr. Jeffrey Gladden interviews Khoshal Latifzai, who transitioned from emergency medicine to regenerative medicine. They discuss the challenges of traditional medical practices, the importance of patient-centered care, and the innovative approaches in longevity and health optimization, including stem cell therapy. Koshal shares insights on the impact of genetics on athletic performance and the significance of understanding patient needs to minimize health risks. The conversation highlights the future of health technologies and the potential for optimizing health and longevity.   For Audience ·      Use code 'Podcast10' to get 10% OFF on any of our supplements at https://gladdenlongevityshop.com/ !    Takeaways        Khoshal transitioned from emergency medicine to regenerative medicine for a more fulfilling practice.        Patient interactions in emergency medicine were limited and unsatisfying.        Building a patient-centric practice allows for deeper connections and better care.        Removing insurance from the equation can enhance patient engagement and satisfaction.        Understanding risk factors is crucial for effective health optimization.        Stem cell therapy is evolving with a focus on using patients' own cells.        Athletes may face health issues due to overtraining and genetics.        Innovations in health technologies are paving the way for longevity.       The aging process can be viewed as a mosaic of different ages.        Optimizing health today is essential for a better future.   Chapters 00:00 Introduction to Regenerative Medicine 03:10 Transition from Emergency Medicine to Regenerative Medicine 05:55 Building a Patient-Centric Practice 09:01 Approach to Longevity and Health Optimization 11:47 Understanding Patient Needs and Risk Factors 15:05 Innovations in Stem Cell Therapy 18:07 The Role of Genetics in Athletic Performance 21:06 Navigating Overtraining and Health 23:59 The Future of Longevity and Health Technologies   To learn more about Khoshal Latifzai: Website: rmrmco.com Instagram: @rmrmboulder Facebook: facebook.com/RMRMBoulder Got a question for Dr. Gladden? Submit it using the link below and it might be answered in our next Q&A episode! https://form.typeform.com/to/tIyzUai7? Reach out to us at:    Website: https://gladdenlongevity.com/     Facebook: https://www.facebook.com/Gladdenlongevity/    Instagram: https://www.instagram.com/gladdenlongevity/?hl=en     LinkedIn: https://www.linkedin.com/company/gladdenlongevity    YouTube: https://www.youtube.com/channel/UC5_q8nexY4K5ilgFnKm7naw       Gladden Longevity Podcast Disclosures Production & Independence The Gladden Longevity Podcast and Age Hackers are produced by Gladden Longevity Podcast, which operates independently from Dr. Jeffrey Gladden's clinical practice and research at Gladden Longevity in Irving, Texas. Dr. Gladden may serve as a founder, advisor, or investor in select health, wellness, or longevity-related ventures. These may occasionally be referenced in podcast discussions when relevant to educational topics. Any such mentions are for informational purposes only and do not constitute endorsements. Medical Disclaimer The Gladden Longevity Podcast is intended for educational and informational purposes only. It does not constitute the practice of medicine, nursing, or other professional healthcare services — including the giving of medical advice — and no doctor–patient relationship is formed through this podcast or its associated content. The information shared on this podcast, including opinions, research discussions, and referenced materials, is not intended to replace or serve as a substitute for professional medical advice, diagnosis, or treatment. Listeners should not disregard or delay seeking medical advice for any condition they may have. Always seek the guidance of a qualified healthcare professional regarding any questions or concerns about your health, medical conditions, or treatment options. Use of information from this podcast and any linked materials is at the listener's own risk. Podcast Guest Disclosures Guests on the Gladden Longevity Podcast may hold financial interests, advisory roles, or ownership stakes in companies, products, or services discussed during their appearance. The views expressed by guests are their own and do not necessarily reflect the opinions or positions of Gladden Longevity, Dr. Jeffrey Gladden, or the production team. Sponsorships & Affiliate Disclosures To support the creation of high-quality educational content, the Gladden Longevity Podcast may include paid sponsorships or affiliate partnerships. Any such partnerships will be clearly identified during episodes or noted in the accompanying show notes. We may receive compensation through affiliate links or sponsorship agreements when products or services are mentioned on the show. However, these partnerships do not influence the opinions, recommendations, or clinical integrity of the information presented. Additional Note on Content Integrity All content is carefully curated to align with our mission of promoting science-based, ethical, and responsible approaches to health, wellness, and longevity. We strive to maintain the highest standards of transparency and educational value in all our communications.

Ralph Lazaro, Co-founder & CEO of INaudio, has spent more than two decades leading high-performing teams and driving innovation. His career began in Fortune 500 companies before he joined Findaway in 2012, where he helped transform the business from a physical device company into a $100M+ digital audiobook powerhouse — a journey that ultimately led to Spotify's acquisition of Findaway.Now, alongside Blake Squires (who shared his own remarkable entrepreneurial story on episode 206 of Lay of the Land), Ralph is carrying that story forward with INaudio, a spinout from Spotify dedicated to powering the global audiobook ecosystem as an independent company.In our conversation, Ralph shares his decision to leave Charlotte, North Carolina, and move to Cleveland to join Findaway — and the culture that convinced him it was the right leap. He reflects on Findaway's transformation and the lessons learned from co-founder and CEO Mitch Kroll, who shared his story on episode 128. We also discuss Spotify's acquisition, what it was like integrating into big tech, and the launch of audiobooks to hundreds of millions of listeners. Ralph walks us through the INaudio spinout process — buying back the very business he helped grow inside Spotify — and what it's been like stepping back into the founder's seat.From building a new team and intentionally shaping its culture around past lessons and personal philosophies, to navigating the evolving audiobook industry with new competitors and technologies, Ralph offers thoughtful insights into INaudio's mission as “the world's audiobook partner.” He also reflects on entrepreneurship, Cleveland as a place to build, and how his definition of success has evolved.Ralph brings incredible energy, humility, and earned wisdom to this conversation, and I'm grateful to share it with you.00:00:00 - The Findaway Journey Begins00:08:42 - Transitioning from Spotify to Findaway 2.000:16:53 - Exploring Opportunities in Audio00:24:31 - The Evolving Audiobook Landscape00:35:55 - Navigating Leadership Transitions00:41:47 - Lessons from Spotify00:46:56 - Optimizing for Growth00:54:25 - The Future of Audiobooks01:03:14 - The Importance of Leadership in Career Growth01:04:40 - Hidden Gem-----LINKS:https://www.linkedin.com/in/ralph-lazaro/https://www.inaudio.com/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibility customer requiring structured data optimization, avoiding manipulative content tactics that mirror past SEO gaming strategies, and implementing intent-focused optimization frameworks that serve AI's information consumption patterns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Human Performance Outliers Podcast, Zach Bitter is joined by performance nutritionist Dr. Marc Bubbs to discuss the intricacies of optimizing energy through nutrition. Dr. Marc Bubbs is a Performance Nutritionist, author, speaker and consultant for a portfolio of professional and Olympic athletes and Fortune 100 companies. He is also the co-founder of ProBio Nutrition. They cover various key topics including the importance of magnesium, its intake, absorption, and how lifestyle factors like stress and diet affect it. They also delve into other essential micronutrients like B12, folate, and CoQ10, discussing their roles in energy production, recovery, and athletic performance. The conversation offers practical insights into how diet and selective supplementation can enhance overall health and performance.  Endurance Training Simplified Series ProBio: probionutrition.com Code: Endurance (20% Off) LMNT: drinkLMNT.com/HPO (free sample pack with purchase) deltaG: deltagketones.com Code: BITTER20 (20% Off) Training Peaks: trainingpeaks.com/hpopodcast (free 14-day trial) Support HPO: zachbitter.com/hposponsors HPO Website: zachbitter.com/hpo  Zach's Coaching: zachbitter.com/coaching Zach's Journal: substack.com/@zachbitter Find Zach: zachbitter.com | IG: @zachbitter | X: @zbitter | FB: Zach Bitter | Strava: Zach Bitter Dr. Marc Bubbs: drbubbs.com | IG: @drbubbs | X: @drbubbs

Akash Gupta of GreyOrange talks about warehousing and inventory challenges; taking a vendor-agnostic approach to tech; and hyper-intelligent orchestration. IN THIS EPISODE WE DISCUSS:   [03.43] Akash's background and how and why he co-founded GreyOrange. “When we were in college, we were building humanoids… But the technology wasn't mature enough, so we explored industries that could really benefit from a combination of AI and robotics – and supply chain came to light!” [06.33] The story behind the name GreyOrange, and why culture is key to business success. [08.25] An overview of GreyOrange – who they are, what they do, and how they help their customers. [13.27] The ideal client for GreyOrange. [15.55] The current challenges and considerations in warehousing and inventory, and why optimizing inventory is crucial. “Optimizing inventory and working capital has been top of mind for the last few years, and balancing between warehouses and stores – how do you make sure you're able to use every single node?” [19.56] How industry challenges, and the way businesses are thinking about their changing operations, are driving GreyOrange's approach to innovation with flexibility, machine learning and commercial collaboration in mind. [23.40] GreyOrange's warehouse orchestration solution GreyMatter, and what makes it ‘hyper-intelligent.' “It's looking at every single aspect of the warehouse every second, and evolving the decision that can be taken for the next second.” [27.54] The challenge of change management, and how GreyOrange encourage tech adoption by empowering teams. “Change management is still a challenge in the industry… When you go from a manual warehouse to a technology-driven warehouse, leadership can feel that they're losing control, so we give them enough real-time visibility and power to influence decisions.” [31.51] From 30-40% cost-per-unit reduction to 250 thousand units picked per day, how working with GreyOrange drives big results in warehouses. [35.01] GreyOrange's approach to multi-robot infrastructures. “We support a wide spectrum of AMR's… GreyOrange is pretty much the only software that can bring all of these technologies together.” [37.45] The growth of GreyOrange's other flagship solution, gStore. “We've gone from having no presence in retail stores in 2022 to now operating more than 3,000 stores, connected to tens of thousands of IoT devices.” [41.00] Why GreyOrange put a focus on store associates to create a better experience for the end consumer, and why that's crucial for successful tech adoption. [43.19] A case study exploring how GreyOrange helped Fabletics with store inventory accuracy, boosting sales across their store network by 15-20% and increasing customer satisfaction, in only nine months. [46.03] Why GreyOrange is investing in building even more intelligent foundational models for warehouses and stores in 2026.   RESOURCES AND LINKS MENTIONED:   Head over to GreyOrange's website now to find out more and discover how they could help you too. You can also connect with GreyOrange and keep up to date with the latest over on LinkedIn or YouTube, or you can connect with Akash on LinkedIn. Check out our other podcasts HERE.

Expert consultants Tiff and Kristy give listeners a look inside their head when it comes to scheduling the most efficient and optimized way possible — and in a way that won't feel overwhelming. Their advice, which includes the right verbiage and what to do when schedules change last minute, will start all team members with their best foot forward for various tasks throughout the work week. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back today. I have Miss Kristy with me. I stole her for the afternoon. If you listen to the job description, I don't know what they're gonna call it, but we talked about optimizing your job description basically and metrics. And if you listen to that one, you know Kristy is like my calm in the storm.   and ending my day with her today, I was like, there's no better way to end a Monday. So if you have the opportunity to work with Kristy one-on-one, she is your consultant, you guys. I envy you. You get more time with her every month than I do. Truly, I envy you. And you also know exactly what I'm talking about, Kristy. Your calm is just incredible. I will never not talk about it. So thank you for ending your day with me today and ending. It's a good day.   It's an exciting week for us, so thank you for being here.   DAT Kristy (00:51) Yeah, thank you for having me. It is a good Monday ⁓ ending with podcasting with you and then we're on the heels of our live event. So excitement all around this week.   The Dental A Team (01:02) I know, I agree, I agree. There's so much just, there's so much to be thankful for, so much to be excited about, and I think something that's been coming up a lot, and something that we do a ton in our own schedules, even just talking about, Kristy, your client's getting more time with you than I do, like even individually, you guys, individually, I think you see her more than I do. And there's no bad feelings, I promise, I harbor no anger. I am just slightly jealous. ⁓   But I think on that note, like it requires some really, really specific special skills to be able to plan a week and plan a day. luckily it's something we train on because I think we're really good at it and we have to be even within our own position. like Monday, we're ending our Monday with podcasting because Monday is kind of our meeting slash admin day. Friday is our secondary admin day. And then we have all of our calls Tuesday through Thursday. There are some.   people in there that slide in other days, but they know the caveat is it may have to be moved because these are our admin days. So Kristy, I think it's just like divine that this is the conversation we're having. Today's conversation is all about optimizing your schedule, making sure what you're doing is optimized. But Kristy, before we really start talking about the in practice, like dental schedule, I think it would be smart to maybe even tell me how do you...   when you look at your schedule, what is the thought process that goes through your mind on optimizing your schedule? Because I think business is business, schedule is schedule, how I schedule anything is how I schedule everything, and how I do anything is how I do everything. So how do you look at your schedule and think to optimize it?   DAT Kristy (02:47) Yeah, well, I love that you started it with us and our schedule because with anything, you're either going to be doing it by default or you're going to be intentional about it, right? And so a lot of times when we do it by default, we'll look back at the days and we're like, my gosh, it was such a crazy day. And we look at the end dollar that we produced and it was like, ⁓ why am I doing this? And then there could be another day where we hardly did anything and it felt like,   The Dental A Team (02:58) Mm, I love that.   DAT Kristy (03:17) We won the world, you know, we hit our goal. And so I think just to your point by being intentional, it's not about being crazy, right? But to your point, Tiff, we have to start somewhere. And I think sometimes people get very overwhelmed with where to start. And so obviously I like to start with where were we last year? You know, what is my goal this year?   ⁓ Obviously, doctors have to look at things from an overhead and business perspective, which is smart, and what percent are we expecting to grow this year. So knowing those benchmarks, first and foremost, but when it comes to specifically team and scheduling, ⁓ we need to know if that's our goal, where are we at today, and how can we bridge that gap to get there? So looking at what's our procedure mix.   How many, you know, take your procedure count and how many have you done in the last year? I can want something all the time. And we hear this Tiff, we were kind of joking about it earlier, but you know, doctors want to do more implants and we do their procedure count report and look and go, I want you to too, because last year you did two. just, you know, a lot of times people, you know, go to fill the dreams, build it and it will come.   The Dental A Team (04:34) Yeah.   DAT Kristy (04:41) And there is a little bit of truth to that, but I also think it has to be realistic.   The Dental A Team (04:45) Yeah, I agree. I agree. like when you look at your schedule, I look at my schedule, the first thing we're going to do is we're going to look at how many clients do I have? What's my call time? My call volume? And then we're going to add on top of that, how much time per client do I need for admin style work? I'm creating things for them. I'm looking at trends. I'm working on P &Ls.   So then we go through and it's not just call time. It's like, cool, I'm gonna bust out this many calls, but then I'm gonna give myself creative space for this. Or maybe Wednesday's my PNL day and Tuesday and Thursday's my calls, but we're gonna build it to where we can work with it. And something that I have learned over the course of eight years of this is spreading it out and allowing calls to be scheduled wherever does not breed productivity.   What happens is I'm exhausted constantly because switching from consulting brain to even podcasting brain, so even being on client calls to podcasting, being on client calls to writing a newsletter, to creating some sort of content, to doing a one-on-one with one of the team members on our team, going from one mindset, one space of Tiffanie's life to a different space, even in the same position.   is jarring and it slows down the process. And I like to say you're just not, you're not getting enough of me when I have to do that. And so a lot of times clients are like, can we do it on Monday? I'm like, I would love to give you Monday, but I'm not my best version for what you need me for on a Monday, on a Monday. Because the version of me on a Monday is Dental A Team meeting, leadership calls, like we're GSDing for the business. And so switching from that,   to a client coaching call is a different set of brain cells and it just makes it really hard. So Kristy, what I think that flows into in your conversation is a doctor who's like, yeah, I can do a root canal anytime, who cannot do a root canal anytime. Like you don't wanna do a root canal at 3 p.m. when you close at five. I don't think you do. I don't think I've met a doctor yet who wants that. But a doctor who's like, you know what, I can do root canals on Wednesdays at 10 a.m. every time.   Great, because it builds in predictability and sustainability, I can sustain that. I know what to expect with my schedule and when there is some realm and version of predictability, when the chaos comes from the outside, when things change, when things are thrown at us and people are asking us questions, it doesn't feel quite as bad as when your schedule feels like chaos, right, Kristy?   DAT Kristy (07:33) Yeah, I agree with you. I always like to say too, ⁓ I know most of us that got into dentistry have that S profile from the disc assessment, right? And we want to please, but we're never going to please everybody. And so I hope that you look at your schedule as your team and protecting your team, right? And so   The Dental A Team (07:42) Yeah.   DAT Kristy (07:56) If you're saying yes to the patient, most of the time you're saying no to your team and the schedule and your guys' sanity. So I say the schedule's a baby, protect the baby, right? Don't, yeah. And you guys don't get upset with your doctors either if they want things scheduled at a certain time. ⁓ We've all probably experienced it either ourselves or a loved one when...   The Dental A Team (08:07) I totally agree.   DAT Kristy (08:21) A surgeon says, do surgeries on this day at this time. And it's for a reason. It truly, it's not to give our patients grief, you know? So give them a little grace when they want those specific times.   The Dental A Team (08:35) I totally agree. Even just orthodontists, right? I know we've got orthodontists who work with us, orthodontists who listen to the podcast or GPs who are practicing orthodontia, but I talk to my GPs constantly. They're like, but that's not what my patients want. And I'm like, well, what do you want? You think an orthodontist is going to be like, yeah, sure. I'll ban you anytime. No, they are banding on Fridays. Like they are banding on Wednesdays. Like they're choosing it, right? My oral surgery practices are not doing   all on fours or thirds at any day of the week. They're doing thirds on Fridays. They're doing all on fours on Tuesdays and Wednesdays so that they have two or three days left of the week to troubleshoot things going wrong, having gone wrong. So, or troubleshoot just any needs, not even something gone wrong, but they're leaving that availability for themselves. And I think that's truly optimizing the schedule. Optimizing the schedule is looking at what do I need to accomplish? So what is the end goal of my schedule?   one of the end goals of my schedule. My schedule is to deliver all the things I'm supposed to, but stay sane. I have to be a sane human and a good person at the end of the day. So add that into your goals. But what are you trying to do? And then I think there's that vision, right? What is the goal? What's that vision? But then Kristy, what you're saying is like, how am I gonna get there? And that's like your procedures, right? Like, what are you doing procedure-wise that's adding up to that goal?   and then looking at optimizing your time. And Kristy, you mentioned, and I want you to like expand on this a little bit, you mentioned the implant piece. Tell me more. We kind of briefly joked around about that, but it is very fair and very valid. Tell me about optimizing that space, because I have a few practices that are working on this right now.   DAT Kristy (10:23) Yeah. Well, again, I like to ⁓ do your procedure count and get an actual where you want to go.   if you're only doing two, could we maybe set a goal to do 10? And then we can template that into our schedule next year. And and what we focus on usually tends to happen. Right.   But with that being said, ⁓ I think people need to realize when we do do our template, it's not a one and done. It's always a moving target, right, based on our goals. So don't think that you're gonna get it in there and it's never gonna change. We need to take a look at it because our procedure counts may change. And guess what? Now that we're starting to focus on implants and schedule them, we might need more than 10, right? But with that, look at your procedure counts and see where you've been.   make some goals for growth realistically and then begin to formulate your template.   The Dental A Team (11:25) Yeah, I loved that. I wanted you to dive into that because I thought it was so important. There are so many times that, yeah, I want you to do 10 implants a month too. I really, really do, like more than you know I want you to. But if we just strictly optimize the schedule based off of what we want to do procedure count wise, we don't look at what we have done, like what's our trend, and then how can we grow it. So that's a smart goal, right? A measurable amount that stretches you just slightly. And so...   That was beautiful. So if we wanna get to 10, but we've only done three, cool. Well, maybe we block out four spots and then we start tracking the conversations we're having. Because when you start doing that, that's where you're gonna grow it and seeing the consultations that we're having and then adding more blocks in there truly optimizes that. Now, Kristy, hygiene spectrum and I think we'll use the dreaded word cancellations. ⁓ I hate that word, but.   DAT Kristy (12:20) Mm-hmm.   The Dental A Team (12:21) What do you suggest to practices optimizing their schedules when they do have things that fall off the schedule? What's a good way last minute to optimize a schedule and kind of maybe help rebuild that?   DAT Kristy (12:33) Yeah, well, first of all, are we making it easy for them to fall off? Are we expressing empathy and concern and trying to save that? I always like to say ⁓ the only thing that you can do is offer same day. But if not, then how are you creating value? Are you saying, hey, we're already booking out till fall or winter?   I'd really like to help you keep this appointment. I know doctors can be concerned or your hygienist is gonna be concerned, right? So first and foremost, try to save it and create the value for it. And then you guys as a team also have a system in place where we're all following the same rule of thumb. For pushing them out four to six weeks, then everybody pushes them out four to six weeks, right? And creating that ASAP list to get them back in.   The Dental A Team (13:23) Yeah.   DAT Kristy (13:27) Again, watch your verbiage because just like you Tiff, I'm a huge proponent of verbiage and if you're saying, can add you to my cancellation list, you're sending the message that cancels are okay. So check your verbiage as well and literally all come from the frame of getting our patients healthy and keeping them healthy. So if they're missing their appointments, are they staying healthy?   The Dental A Team (13:53) Yeah, totally agree with you. I think you are right. That's why I hate that word cancellation. Even if you guys, even if you're saying, we've got you scheduled here, but if you need to cancel, just give us 48 hours notice. Like, cool, we accept cancellation. So just don't tell them that it's OK, right? And just be like, my gosh, this is crazy. Nobody ever reschedules their appointments. Like, what's going on? OK, it's wild that anyone wants to come off the schedule. I totally agree with you. Make it a big deal. ⁓ But this is brilliant. So basically, what I'm understanding, one,   DAT Kristy (14:14) Yeah.   The Dental A Team (14:23) Create your templates and create what you want that to look like. You guys, we have templates available. Please reach out. Hello@TheDentalATeam.com. are happy to send over some awesome templates. Now templates are called templates for a reason. They are a template and you make it your own. Okay, ideas are ideas. We have a million of them. But Kristy, what you're seeing is really go through and figure out what your ideal schedule is based on the goals that you have, which again, create a self-fulfilling goal to be your best self at the end of every day.   Optimize the number of the procedures that you're able to do, which means I too scheduling you you mentioned ⁓ Kristy and something I want to pull back in is scheduling for not only the patient but the team so happy doctor happy practice most of the time Happy team right happy everyone and I've seen those teams and I've been that team that's like my gosh, like do we always have to work through lunch or do we   Like could we not do this procedure somewhere else? Like I used to have a doctor that would do late evening or late afternoon root canals and they would be late constantly. They were always staying late because they're unpredictable. Or doctors who don't schedule, they don't schedule quite enough time for the procedures that they   truly when we're talking about optimizing, that's the space that we're looking at. We're looking at like, what does this look like to get all of this done in the best ways possible? Those templates help with that, but then you've got to do the due diligence to go through and do it. There's a million podcasts on block scheduling, there's a million webinars we do. Go find them, we're not gonna go through all of those details today. Part of the optimizing and what I just had you bring in is,   really making sure that we've got contingency plans as well. So making sure when things do fall off the schedule, we're looking at, where do we pull patients back into the schedule from and to, right? Like if we have an appointment open up at 10 a.m. tomorrow, where are we pulling this patient from future, from where are we getting them from to fill that hygiene gap? So making sure we've got those contingency plans, but then also something that offices   can occasionally miss is the block schedule rule. I call it the 48-hour rule, right? Or 24-hour rule. And it's when can we break a block? Our teams are oftentimes very skittish of implementing block scheduling because they are concerned that they're not gonna fill the blocks and that they narrowed into this can only be this thing. But Kristy, I like to, and tell me what you do for teams too.   I like to say, listen, if it's not filled by this spot based on the time that's available on the schedule, we fill it with something. And that's to where that's a contingency plan. And that's either like, it was diagnosed now, can they come in or pulling in again from those lists that you mentioned? And Kristy, how do you handle that with Teams and how do you get them to utilize that?   DAT Kristy (17:22) Yeah, well, I'm with you, Tiff. Obviously, if they're really, really busy, ⁓ a 24-hour ⁓ block or 24-hour, I guess, time limit could be very achievable with a very busy office. But I like them to come up with their time, you know?   The Dental A Team (17:37) Mm-hmm.   DAT Kristy (17:44) Typically 48 hours is what most practices do because it gives you a little leeway. Again, I do have an occasional one where it's 24 hours because they're so booked out that they have a short call list that is very easy to pull from. But also to your point, I think so many people miss the opportunities from their morning huddles. Many times the patients are already coming in in your day.   You might have a patient in the doctor's schedule that is doing fillings on the upper right, but still has fillings in other quadrants. Could we keep them and do more? And they'd appreciate that not having to come back in another visit. Or, you know, look at hygiene. Usually in any given hygiene schedule in an eight-hour day, there's probably two to three people that have outstanding treatment that maybe we can convert them. In fact, maybe we could call ahead.   and ask them to come earlier because doctor had a hole in the schedule, right? So many times it's not having to fish from somewhere else. It's literally right there within your schedule.   The Dental A Team (18:41) Mm.   Yeah, and that's the contingency planning every day. So we're constantly looking and building that predictability. Because even that right there, what you said, was an unpredictable moment, but you just built predictability into it by looking for an option that we can foresee and maybe even plan ahead and get it fixed to help that. So beautiful, Kristy, I know you'd have all of the pieces that I wanted. Thank you. I love that.   DAT Kristy (19:16) ⁓   The Dental A Team (19:20) If you guys wanna optimize your schedule, like Kristy's your gal. Kristy, I have watched you in person, hands-on, optimize schedules and block schedule. You are so fantastic at it. I know our whole team is, but I really, really hand pick when you're gonna do these and what the content's gonna be. So this was strategic for you. So Kristy, thank you for those tips. think maybe, let me know if we need to add on to this, but I think action item-wise, it's, I would say look at what you're doing now. Look at your schedule now. Look at your goals.   Look at your procedures and look at how can I streamline this? How can I make this any more efficient? ⁓ Time journaling is a fantastic version. So looking at your procedures that you're doing, your procedure mix and how many, and then time journaling how long they take you. And then looking at where do you want to do these things? Do you want a three o'clock root canal? If you do, more power to you. You just let your team know, whatever you want that to look like.   And then really looking at those contingency plans as well. So how do we build in the contingency plans? Morning huddle is a great space to do that on the daily, but giving the tools and the empowerment to the team to have contingencies prior to that too. Kristy, anything I missed that you want to add in there?   DAT Kristy (20:30) think that's really good, but even in morning huddle, don't forget to not just look at today, look beyond, because if tomorrow's not at goal, starting today would be a little bit easier for the team to call on patients that are already within that day, right? So don't forget to look ahead also. And truly, as you're starting to implement templates, doctors...   work with your team, get in the habit of looking a week or two out and just looking at the schedule, explaining to them if it doesn't work here, why, you know? And, you know, look at the days, you guys add them up, add them up and make sure it's equaling your goal. When you see, I like to call it a wallpaper template where it's like, we just cleared all, you know, made sure all the white space was filled. ⁓ That's truly not the goal of a template, if we're being honest.   The Dental A Team (21:20) I love that.   DAT Kristy (21:25) ⁓ so add up your days, make sure it's equaling your goal and kind of gamify it. See how we can get better at it, you know? Yeah.   The Dental A Team (21:33) Yeah, I think those are great. Good job. Thank you, Kristy.   And you guys, listen to this a few times. Kristy is full of, she's just a wealth of knowledge and she's got so many tips and tricks. So I want you to go back, listen to this, take some notes if you weren't able to yet. Kristy, thank you for letting me pick your brain. Thank you for being here on this Monday afternoon with me. And I'm just, I'm so grateful for you and your brain. So thank you.   DAT Kristy (21:57) Thank you.   The Dental A Team (21:58) Yeah, and everyone go listen to this again. Drop us a five star review below. Let us know what your favorite tips were. And if you have anything to add to it, we'd love to hear about that too. Either within your review or Hello@TheDentalATeam.com. That's where you'll snag that promised template as well. My marketing team is on it and they want to give it away to you. So email us Hello@TheDentalATeam.com. You can also book a strategy call with us and get the template as well as strategy. We can help walk you through this ⁓ at our website.   TheDentalATeam.com. So those are all the pieces you guys. Go make life wonderful. Trish always says go be wonderful and go change lives. Thanks so much. We'll catch you next time.

This episode features Jodie Hilliker, Senior Director at Healthrise, who discusses the concept of the Revenue Ripple and how empowering providers through EHR optimization can drive better patient outcomes, greater efficiency, and stronger financial performance. She shares strategies for overcoming common barriers and real-world results from organizations that have embraced provider optimization.This episiode is sponsored by Healthrise.

This is a fan fav episode. On Today's Episode: Is your ultimate goal about how much money you earn? Is it about the lifestyle you provide for yourself and your family? In the grand scheme of things we know that money doesn't bring you joy, and it is far better to chase fulfillment and joy, and yet you may still think fulfillment and joy are boring. Optimizing yourself to execute at higher levels of success requires that you spend time growing as a person in all major areas of your life. Your physical health, your mind, your mental and emotional health are all areas to focus on, and Vishen Lakhiani, CEO of Mindvalley and best selling author is changing the way people access customized education. Vishen is back with Tom on this episode to discuss the number one habit successful people have that we should adopt, but that most of us won't. He wrote The Code of the Extraordinary Mind, The Buddha and the Badass, and now he's released a method he's been perfecting for years called The 6 Phase Meditation Method. Contributing in a meaningful way to society is what lays at the root of your desire for money and for lifestyle. Growing with expedience and intention is a tool that allows you to get there. ORIGINAL AIR DATE: 10-11-22 Books Mentioned in this Episode: Best Evidence by Michael Schmicke: https://www.amazon.com/Best-Evidence-Investigative-Psychokinesis-Reincarnation/dp/0595219063 The Conscious Universe by Dean Radin: https://www.amazon.com/Conscious-Universe-Scientific-Psychic-Phenomena/dp/0061778990 Check out Vishen Lahkiani's latest book, The 6 Phase Meditation Method: https://www.amazon.com/Phase-Meditation-Method-Technique-Supercharge/dp/0593234642 SHOW NOTES: 0:00 | Introduction to Vishen Lahkiani 0:10 | What Is Your Rate of Growth? 5:13 | The Source of Our Intuition 23:06 | Boost Your Creative Ideas 30:13 | Science of Sending Good Vibes 45:55 | Why 6 Phases of Meditation? 52:17 | Do This To Up Your Performance 1:08:23 | The Missing Pieces of Education 1:20:44 | Life Changing Practices What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER SCALING a business: see if you qualify here. Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here. ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu's Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices