Podcasts about segmenting

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We'll see you in The PPC Den!

Email marketing for voice actors can be a game-changer—or a spam trigger. In this episode of the Everyday VOpreneur Podcast, C.J. Merritt asks what happens when Gmail flags your outreach as spam. Marc Scott breaks down how automated sequences like those in Nimble can lead to delivery issues and what you can do to fix them. Learn how to stagger send times, rotate subject lines, and boost your email deliverability with Google Workspace. Plus, get practical tips on keeping your CRM clean and compliant so you don't burn your domain. If you're a VOpreneur using email to grow your business, this episode is packed with actionable gold.  

What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Tim Dyck is the founder of Best Culture Solutions and a seasoned expert in leadership development, employee engagement, and culture transformation. With a strong background in designing meaningful customer and team experiences, Tim is passionate about helping businesses thrive through intentional design and fractional leadership. "Leadership starts with self. Leaders build leaders." – Highlighting the importance of designing a process that begins with personal discipline. "If you don't have a process, how can you expect to achieve repeatable results?" – Emphasizing the foundational role of process in business and leadership success. Mike and Tim explore how fractional work can help businesses fill critical gaps fast, manage uncertainty, and create memorable customer experiences. They break down leadership mindset, designing for success, and why managing expectations matters. This episode helps leaders rethink how they structure their team, processes, and strategy with clarity and intent.

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This is the third episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand. On this week's episode Leanne was joined by Jason Steele, a visionary strategist reshaping the way global sports approaches brand and audience growth, engagement, and commercialisation through digital.Jason is Currently the Head of Marketing Strategy at the International Olympic Committee (IOC), where he has led and executed strategies relating to data and marketing technology, fan engagement and digital experience, including the development of the fan data platform and engagement activations for Paris 2024. With a career that span creative agencies, media and sports consultancy, Jason blends deep expertise across marketing and commercial disciplines for global brands, agencies, and sports rights holders. He knows how to build the right strategies, technologies, and operating models that connect the dots between data-driven digital fan experiences and unlocking greater commercial value.In this episode, Leanne unpacks Jason's career journey and his thoughts on how sports rightsholders and potential investors in sport need the correct approaches and levers to drive long-term brand growth. The conversation goes deep into his experience into growing, engaging, and commercialising audiences with innovation at the heart to create long-term value for sports brands.Timestamps02:00: Jason's Career Beginnings at PlayStation and Habbo Hotel06:00 – Transition to Sports & Brand Activation at JMI10:00 – Bridging Digital + Sponsorship at CSM15:00 – Building Fan Data Foundations21:00 – Long vs Short: Brand vs Performance Marketing27:00 – Three Pillars: Grow, Engage, Commercialise32:00 – Segmenting & Valuing Fans36:00 – AI's Real-World Impact42:00 – Ownership vs Partnership in Innovation47:00 – What's Next? Excitement, Worries, and Recommendations

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of ViberMedia, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue. Key Episode Takeaways: Jesse Kay started his entrepreneurial journey by launching a podcast at 16 and now runs a successful performance marketing agency. Email and SMS remain highly profitable channels—especially when properly integrated. Many brands, even large ones, fail at basic setup steps like correct form integrations and automation triggers. Using a multi-step popup form can significantly increase opt-ins. Segmenting your list by engagement and product interest dramatically improves deliverability and conversions. Automations like welcome series, cart abandonment, and post-purchase flows can drive 40%+ of email revenue. Brands can build a 200K+ list cost-effectively without relying heavily on paid ads. Consistent email sends—especially to your most engaged subscribers—are critical for staying top-of-mind. SMS should be used in sync with email to create a cohesive customer experience. Jesse's case study: Grew a sporting goods brand's list to 146K subscribers and $400K+ in welcome flow revenue using Facebook lead ads and smart automations. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant. The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't. In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them. You'll learn: The mindset shift from "mass marketing" to "targeted communication" Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based) Why separating customers from non-customers is your starting point How to gather interest information without being pushy The simple survey technique that automatically segments your list The numbers that matter: 30% more opens with segmented emails 50% more click-throughs than generic campaigns 760% potential revenue increase The bottom line? When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive. Want more? Learn more about how to segment and personalise your emails in Engaging Emails. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Ever wonder how a 7-figure CEO plans bold business growth? I'm stepping up to the plate and sharing the exact 30-day strategy my team is using to grow—real projections, real numbers, and the behind-the-scenes of filling 20 mastermind spots at $30K each. You'll get a front-row seat to our lead gen game plan, what's working, and how you can use this same framework in your business. Let's build your growth plan together—press play!Click play to hear all of this and:[00:01] Why projecting growth matters (even when you can't control the outcome)[00:55] The real reason I'm focused on “just getting to the end of June” (and why this mindset works)[02:40] Why I'm revealing our projections publicly—accountability and transparency, baby![03:35] Initiative #1: Filling my favorite offer ever—the Mastermind[05:20] Our goal: 20 members at $30K each (here's why I'm sharing the numbers)[06:00] Lead gen strategy #1: Segmenting our newsletter list based on income levels[06:50] Lead gen strategy #2: Targeted podcast content with in-episode applications[08:15] The difference between “audience” and “buyers” (and how we're moving leads through the funnel)Listen to Related Episodes:Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team

Practical, measurable growth—Brandon Salisbury joins Mason Cosby on Scrappy ABM to share the framework behind a 456% pipeline increase and 255% revenue growth at Tilt. This episode is for marketers and revenue leaders who want actionable steps, not just theory.Hear how Brandon Salisbury broke down historical data to identify segments with true product-market fit, shifted messaging from generic ROI to sharp, outcome-based content, and partnered closely with sales to make every campaign count. Brandon goes deep on targeting, channel mix, content strategy, and the lessons learned from RFIs, Gong transcripts, and buying committee insights. Whether you're starting your first ABM program or leveling up an existing one, you'll find candid advice on aligning teams, overcoming old mindsets, and scaling what works—without chasing vanity metrics.

Building on last week's discussion about why rolling over your old 401(k) into an IRA could be a smart move, this episode flips the script. It explores seven compelling reasons you might want to leave your 401(k) with your previous employer instead. I break down factors like fees, company stock advantages, penalty-free withdrawals, legal protections, and unique investment options that could all influence your decision.  If you're approaching retirement or just planning your next career move, this episode is packed with insights to help you make the best choices for your financial future.  You will want to hear this episode if you are interested in... [04:12] Leave company stock in 401k to use net unrealized depreciation, potentially saving on taxes via long-term capital gains. [08:55] Consider keeping company stock in an old 401(k) to avoid taxes and penalties if under 59.5 years. [10:01] IRA withdrawal exemptions and strategies. [16:01] Consider keeping your old 401 (k) for potential loan access, but check if your provider permits non-employee loans. [17:50] Deferring 401(k) distributions explained. When to Leave Your Old 401(k) With Your Previous Employer Changing jobs often means making quick decisions about retirement savings. While rolling over your old 401(k) into an IRA is a common choice, there are significant advantages to leaving it where it is. This week, I'm discussing the situations when maintaining your previous employer's retirement plan is advantageous.  1. Potential for Lower Fees If you worked for a large organization, their 401(k) plan might offer exceptionally low administrative and investment fees, especially if they've chosen robust menus with index fund options. While IRA costs have dropped due to strong competition among major financial institutions like Schwab, Fidelity, and Vanguard, some large employer plans still offer a lower cost.  Always compare fees before making a move; sometimes, your old 401(k) will be the most cost-effective option available. 2. Tax Benefits of Company Stock (Net Unrealized Appreciation) Do you have significant company stock in your 401(k)? You could benefit from the unique tax break called Net Unrealized Appreciation (NUA). This allows you to pay lower long-term capital gains rates on your stock's growth instead of higher ordinary income rates. However, to take advantage of NUA, you must carefully roll out your stock and be mindful of any 10% penalty if you're under 59½. Know your stock's cost basis and consult with a tax professional to determine if waiting is best, especially if your cost basis is higher. 3. Penalty-Free Access Between Age 55 and 59½ Left your job between 55 and 59½? Here's a little-known benefit: you can tap your old 401(k) penalty-free before age 59½. If you roll the balance into an IRA, that door closes, unless you qualify for rare exceptions. This rule can be crucial if you need those funds to bridge the gap to retirement, so consider leaving at least part of your balance in the plan until you turn 59½. 4. Enhanced Creditor Protection Federal law (ERISA) offers 401(k) plans strong protection from creditors and judgments, even in bankruptcy. While rollover IRAs are also protected under federal and many state laws, the details can get complicated. Certain states may limit IRA protections, so it's wise to investigate your state's rules. Segmenting rollover IRAs from contributory IRAs can also help simplify tracking and protection. 5. Access to Stable Value Funds Some 401(k) plans offer stable value funds, a low-risk investment choice that often comes with a guaranteed minimum rate of return. While money market funds are currently paying more, that could change if interest rates drop. In lower-rate environments, stable value funds could offer an edge and a safe harbor for your retirement assets. 6. Possible Loan Availability Need to borrow against your retirement savings? Some plans allow you to take a loan from your 401(k), even after leaving the company. However, this isn't universal, since loan repayments are usually tied to payroll. Check with your plan administrator to see if this benefit applies; if it does, it could be an important safety net. 7. Required Minimum Distribution (RMD) Deferral if Still Working If you work past age 73, keeping your funds in a 401(k) with your current employer lets you defer required minimum distributions (RMDs). That's not the case with IRAs. Consolidating old 401(k)s into your current plan can simplify RMD timing and let your funds grow tax-deferred a bit longer. Make an Informed Move Rolling over your 401(k) may seem automatic, but there are times when staying put is the better choice. Carefully assess fees, tax implications, creditor protections, and your unique needs. Most importantly, consider working with a fiduciary, fee-only financial advisor who understands your entire financial picture. Resources Mentioned Retirement Readiness Review Subscribe to the Retire with Ryan YouTube Channel Download my entire book for FREE  Charles Schwab Fidelity Vanguard Connect With Morrissey Wealth Management  www.MorrisseyWealthManagement.com/contact   Subscribe to Retire With Ryan

Subscribe to DTC Newsletter - https://dtcnews.link/signupHow does a luxury cookware brand maintain a 40% repeat purchase rate?In this episode of The World's Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases.Subscribe to TWBERP on Apply or Spotify here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A Listen to learn:Why HTML-light emails often outperform design-heavy onesHow Hestan aligns paid ads and retention messaging across the funnelWhat kind of content fails in acquisition but thrives in lifecycle marketingHow chef-driven storytelling builds trust and brand loyaltyWhether you're running retention or brand, this is a must-listen for high-AOV growth in the DTC space.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Repeat customer rate and long-term brand strategy02:00 Storytelling and chef partnerships at Hestan06:00 Why NanoBond cookware changes the cooking experience10:00 Building brand equity through email content18:00 HTML vs full design emails and their performance22:00 How paid and retention channels work together27:00 Email's dual role in CRO and branding30:00 Strategic use of SMS and loyalty programs33:00 Segmenting by product line to scale36:00 Email's impact on premium brand perceptionHashtags#emailmarketing#retentionmarketing#cookwarebrands#dtcpodcast#brandstorytelling#contentmarketing#luxurybrands#ecommercegrowth#customerloyalty#emailstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The key to clear communication is segmenting your list.And what that means is really just separating your main email list into different buckets on how they might have found you.Because as you do this and you have different lists with different people, you can have different kinds of conversations with them.This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same.You will have more individual conversations with your audience that will make them really feel heard and understood.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode, Sasha Orloff talks with Jean-Denis Greze, Co-founder and CEO of Town, about building an AI-powered tax solution for SMBs, exploring the startup's origin, the balance between automation and human expertise, strategic market targeting, funding insights, and the transformative potential of AI in tax preparation. -- SPONSORS: Notion Boost your startup with Notion—the ultimate connected workspace trusted by thousands worldwide! From engineering specs to onboarding and fundraising, Notion keeps your team organized and efficient. For a limited time, get 6 months of Notion AI FREE to supercharge your workflow. Claim your offer now at ⁠⁠https://notion.com/startups/puzzle⁠⁠ Puzzle

Want to scale smarter, not just faster? In this episode of SaaS Fuel, Jeff Mains sits down with Eran Friendinger, co-founder and CTO of Volantis, to unpack how predictive analytics and AI-powered signal optimization are transforming marketing performance and customer acquisition.We explore:Why cost per lead is misleadingHow to identify high-quality users earlyUsing predictive signals for retention and LTVThe balance between culture and automationHow to build fast-moving, data-led teamsWhether you're a growth-stage SaaS founder or a data-curious marketer, this conversation will reshape how you think about scale, systems, and success in a fast-moving AI world.Key Takeaways00:00 - Why cost per qualified lead matters more than total cost01:17 - Welcome to SaaS Fuel: The treasure map in your data02:17 - Predictive marketing vs reactive metrics03:45 - Meet Eren Friendinger: AI, signal optimization, and smarter leads06:42 - From deep tech to startup growth: Eren's founder journey08:05 - Why traditional dashboards fall short12:13 - Segmenting by value, not just traits14:43 - Predicting lead quality on arrival15:27 - Using AI for churn prevention and LTV18:20 - Personalized targeting for different stages20:17 - Signal optimization: what it is and why it matters23:11 - Training ad networks with better feedback26:00 - Champion Leadership: Scale without the grind27:02 - Misleading metrics: cost per lead vs CAC29:25 - Who this works best for (hint: high-volume SaaS)31:02 - Rethinking attribution with predictive signals34:02 - Volantis startup challenges + AI roadmap decisions39:29 - Lessons from selling a startup in 12 months42:25 - Culture vs features: what matters more45:07 - Hiring adaptable, data-driven teams47:22 - First step for data-driven foundersTweetable Quotes“We're addicted to cost per lead, but the truth is, that metric lies. Focus on qualified leads if you actually care about growth.” – Eran Friendinger“AI isn't replacing marketers. It's making the best ones unstoppable.” – Jeff Mains“Stop asking ‘what happened' and start asking ‘what's about to happen.' That's the predictive mindset.” – Eran Friendinger“You don't need more dashboards. You need better signals.” – Jeff Mains“Give your ad network better feedback, and it will give you better leads. It's that simple.” – Eran FriendingerSaaS Leadership LessonsCost per lead is not the real metric – Focus on cost per qualified lead and lifetime value to optimize for scale, not vanity metrics.Predictive data > historical data – SaaS growth requires real-time insights and forecasting, not just post-mortem reports.AI + signal optimization = sharper targeting – Give better feedback to ad platforms and build feedback loops for stronger performance.Marketing and product should align on data – The best SaaS teams know what high-value users look like and build around them.Great culture is a multiplier – Adaptability, experimentation, and shared vision win even in high-tech environments.Start with one high-leverage data insight – You don't need a perfect model. Just one predictive insight can shift your whole strategy.Guest ResourcesEmail - eran@voyantis.aiWebsite - http://voyantis.ai/Linkedin -

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn't the creator. It's your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You've run influencer campaigns and saw little-to-no returnYou're still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you'll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners

Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to explore the power of recurring donations. Building a Successful Monthly Giving Program - Creating a compelling narrative around your program - Crafting an exclusive experience for monthly donors - Implementing effective stewardship strategies Strategies for Growing Your Monthly Donor Base - Targeting existing donors for conversion - Segmenting your audience for personalized outreach - Leveraging year-end campaigns to boost monthly giving Retaining and Engaging Monthly Donors - Tracking key metrics for program health - Conducting exit surveys to improve retention - Making the giving experience fun and memorable One of Katherine's standout tips? Don't wait for perfection. Launch your program and refine it as you go. Remember, if you don't believe in the value of monthly donations to your organization, how can you expect others to? Whether you're considering starting a monthly giving program or looking to revamp an existing one, this episode is packed with actionable advice to help you create a sustainable source of funding for your nonprofit. Ready to take your fundraising to the next level? Tune in now and discover how to build a thriving community of monthly supporters for your cause. Want to Skip Ahead? Here are Some Key Takeaways:  03:28 Exploring the Benefits of Monthly Giving The advantages of monthly giving programs for nonprofit are consistent finances, operational stability, and sustainability. Its cost-effective and a great long-term value for organizations. 08:18 Crafting an Effective Monthly Giving Campaign Create a separate donation page, name the program, and develop stewardship strategies. It's also so important to build relationships with donors and suggests personalizing communication to increase retention and engagement.  15:49 Strategies for Growing Monthly Donor Programs To start building your program start with existing donors. Segment your database and craft a compelling story. Get an example of a client that converted on-time donors into monthly donors and how clear communication and goal-setting is impactful.  24:47 Tracking and Improving Monthly Donor Retention Monitoring monthly donor retention and gathering feedback is critical to the health of the program. Track donor longevity, reasons for leaving, and overall satisfaction. Even if someone stops being a monthly donor, maintaining relationships is important to encourage future support. 28:25 Final Tips for Successful Monthly Giving Programs Build confidence in your organization's mission, don't waiting for perfection before launching, and making the donor experience fun and engaging. Build personal connections with donors and think creatively about fundraising approaches. Katherine Lacefield Katherine Lacefield is a trusted partner in the philanthropic space, leveraging over 20 years of experience empowering organizations and individuals to bring about positive impact in their communities. Her knowledge and expertise span many areas, from overall fundraising strategy, monthly donations, major donation campaigns, and peer-to-peer, to a nuanced understanding of the global grantmaking landscape, animal welfare and rights, and sustainable development. She is the founder of Just Be Cause Consulting and the host of the Just Be Cause Podcast. Learn more at www.justbecause.consulting Threads: https://www.threads.net/@just.because.consulting?xmt=AQGzrTxxXpSOESIRL4Q6G-lzM-EGknSAHAJ7m51p3yMirJw Podcast: http://www.justbecause.consulting/podcast https://www.linkedin.com/in/katherine-mac-donald/ https://www.facebook.com/JustBeCauseConsulting https://www.instagram.com/just.because.consulting/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I'll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You'll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient's needs—not just their job titles. Plus, we'll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.Timestamps:• 00:00 – Welcome: The Real Purpose Behind Your Emails• 00:52 – Why Industry-Specific Lists Matter So Much• 02:45 – Segmenting for Relevance and Respect• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)• 06:47 – Messaging That Builds Trust and Adds Value• 08:26 – Using Industry Knowledge to Cut Through the Noise• 10:43 – Quick Recap: What You Can Start Doing Today• 15:10 – Final Thoughts & A Gentle Challenge

Join host David Pisarek and email fundraising expert Vanessa Chase Lockshin in this value-packed episode of the Non-Profit Digital Success Podcast, where they uncover what really makes fundraising emails successful for non-profits.Vanessa, founder of The Storytelling Non-Profit, shares her proven strategies for crafting emails that not only get opened but also inspire action. From subject lines that stop the scroll to segmentation tips that increase engagement, this episode is a must-listen for any non-profit looking to level up their email game.Discover the keys to:✔️ Writing subject lines that get clicks✔️ Using storytelling to create emotional connections✔️ Segmenting your email list to increase donations✔️ Finding the best times and days to send✔️ Measuring and improving your campaign performanceWhether you're just starting to build your email list or looking to turn your next campaign into a fundraising powerhouse, Vanessa offers expert advice you can put into practice right away.Tune in to The Top Fundraising Email Secrets with Vanessa Chase Lockshin and take your email fundraising to the next level.

Welcome back to the Alt Goes Mainstream podcast.Today's episode is with a private markets veteran who has been working in the wealth channel before it was considered "the wealth channel."We sat down in the studio with Peter Aliprantis. Peter joined EQT in October 2024 as a Partner and Head of Private Wealth Americas. He's hit the ground running to build out a wealth team in the Americas and help continue to grow the EQT brand in the US.Peter brings a wealth of knowledge to the private wealth solutions world, garnering over 25 years of experience in the space. Prior to joining EQT, Peter spent 12 years at TPG Angelo Gordon as a Managing Director, where he focused on new business development and intermediary distribution.Peter and I had a fascinating conversation about everything from the early days of the wealth channel to the evolution of product innovation in private markets. We discussed:What working in the wealth channel was like before it was called “the wealth channel.”How to build a new brand in a different geography.How not being the loudest voice in the room can be effective when working with the wealth channel.How education helps to serve distribution efforts and how an innovative and unique approach to education with EQT's ThinQ platform has helped build brand, trust, and credibility.Why institutions are also beneficiaries of the innovation with evergreen structures that were initially designed for the wealth channel.How product innovation will continue in the wealth channel.How model portfolios will evolve.Thanks Peter for coming on the show to share your wisdom and expertise.Subscribe to Alt Goes Mainstream to receive the weekly newsletter every Sunday and all of AGM's podcasts.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Introduction and Message from our Sponsor, Ultimus01:57 Welcome to the Podcast02:05 Introducing Peter Aliprantis02:20 Peter's Career Background03:31 Early Days in Private Wealth04:25 Changes in Wealth Distribution05:55 Post-Financial Crisis Shifts06:37 Growth of the Wealth Channel07:14 Building a Wealth Business at Angelo Gordon07:59 Convincing Firms to Invest in Wealth08:59 Importance of Investment Teams10:18 Key Skills for Wealth Channel Success12:46 Joining EQT and Brand Building13:07 Building EQT's Wealth Platform14:56 Brand Building in the Wealth Channel15:32 Expanding EQT's Presence16:10 Strategies for Engaging the Wealth Channel16:45 Segmenting the Wealth Channel19:57 Challenges in RIA Relationships20:28 Importance of Relationship Building21:25 Bespoke Products for Wealth Channel22:10 Institutional vs. Wealth Channel Products22:56 Evergreen Structures for Institutions23:20 Future Trends in Wealth Management23:27 Becoming a Solutions Provider in the RIA Channel23:47 Creating Model Portfolios25:31 The Future of Wealth Management27:04 Challenges for Smaller Firms27:38 Importance of Shelf Space28:35 Sales Strategies in Private Banks29:42 The Role of Scale in Wealth Channels30:27 Balancing Growth and Performance31:07 Global Investment Strategies and Performance33:13 Building a Brand in the U.S. Wealth Channel34:29 Differentiating in the Wealth Channel36:43 Advisory vs. Sales Approach38:18 Evergreen Funds vs. Drawdown Structures39:53 Investor Psychology and Evergreen Structures41:41 Changing Dynamics of Private Markets43:01 Family-Owned Business Culture44:30 Nordic Cultural Values45:15 Long-Term Mindset in Private Equity45:53 Building the Wealth Business46:14 Bespoke Products for Wealth Channels46:42 Seeding Evergreen Structures47:08 The Race to Win the Wealth Channel47:29 Manager Diversification47:08 The Race to Win the Wealth Channel47:59 Conclusion and Final Thoughts Editing and post-production work for this episode was provided by The Podcast Consultant.

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

Send us a textIn this episode of the Customer Success Pro Podcast, host Anika Zubair speaks with Melanie Fay, an enterprise Customer Success Manager at Goldcast. They discuss Melanie's journey in customer success, her transition between various roles, and her innovative approach to customer engagement known as the 'anti-check-in.' Melanie shares her experiences managing a large book of business, the importance of delivering value in customer interactions, and strategies for understanding customer goals and outcomes. The conversation emphasizes the need for CSMs to adapt their approaches to meet the evolving needs of customers and to provide meaningful engagement beyond traditional check-in calls. In this conversation, the speakers delve into the evolving landscape of customer success, emphasizing the importance of understanding customer needs, effective engagement strategies, and the transition from traditional check-in calls to value-driven discussions. They discuss the significance of frameworks for customer conversations, the role of storytelling in enhancing customer relationships, and the necessity of taking ownership and leadership within the customer success domain. Additionally, they explore practical tips for managing a large book of business through segmentation and the importance of being creative and adaptable in communication strategies.Enter the Planhat Giveaway!Win an all-expenses-paid trip to Planhat Open: www.planhat.com/giveawayTimestamps: 00:00 Introduction01:52 Melanie Fay's Journey in Customer Success06:01 Transitioning Between Roles and Companies10:00 The Anti-Check-In Approach13:13 Managing a Large Book of Business17:03 Delivering Value in Customer Interactions21:13 Understanding Customer Goals and Outcomes25:02 Innovative Strategies for Customer Engagement27:00 Understanding Customer Needs and Engagement30:08 Frameworks for Effective Customer Conversations33:04 Transitioning from Check-Ins to Value-Driven Discussions35:06 The Role of Storytelling in Customer Success39:04 Taking Ownership and Leadership in Customer Success43:14 Segmenting and Managing a Large Book of Business47:03 Key TakeawaysConnect with Anika:LinkedInYouTubeTikTokInstagramWebsite: thecustomersuccesspro.comCoaching with Anika: CSM RevUP AcademyConnect with Melanie Faye:https://www.linkedin.com/in/melanie-faye/I'm Melanie, a CSM living on a small island on the East Coast in Canada. After running my own business for years, I knew when I landed my first CS role that it was meant to be. I've been working in Customer Success for nearly 4 years and have been fortunate enough to gain experience in different industries like digital events, HR tech and accounting tech. Most recently, I was supporting mid-market customers at Keeper.app and am now moving into an Enterprise role at Goldcast. I'm excited to get back to my roots in the events industry! When I'm not listening to CS podcasts, meeting with my mentor or having coffee chats with others in tech, you can find me spending time with my two Labradoodles (Charlie and Lottie), on a paddleboard in the summer or hiking through snowy trails in t Podcast Editor: https://podcastmagician.com/

Stop confusing creativity with your craft! You practice to clear the path for the muses, and when the muse arrives, you get out the way and run with them. I've thought a lot about this tension while doing the guest pods with far more successful (and far more organized) mixing engineers than I. But we all have our own ways of doing it. Maybe by hearing my way, you'll be inspired to try some new paths. To practice for practices sake. And to leave practice at the door when it's time to be an artist. To use music theory as an (incredible) tool, but not as a crutch or a map.And to work on your craft as often as possible, especially in those moments when you don't feel inspired. I think that will help us both Love Music More!For 30% off your first year with DistroKid to share your music with the world click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DistroKid.com/vip/lovemusicmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to hear my music? For all things links visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ScoobertDoobert.pizza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to this pod's blog on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to receive deeper dives on the regular

Today we're talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT's a month for its premium service. We'll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT. Now, to be clear, I wasn't all that hot on ChatGPT 18 months ago. But in the AI world, 18 months is more like a couple of decades. Things have changed and definitely gotten better with ChatGPT. Particularly, in the last few weeks, the introduction of two new versions: Operator, and Deep Research. Now, at $200 a month, the combination of these two new services is 10 times as expensive per month as plain old ChatGPT. But if you need to get a lot more done more quickly in certain areas, they could definitely be an asset for you. We'll go in depth on three ways to speed up key valuable tasks today. Recap: Try Operator for… Segmenting your list, based on what they've done before Coordinating social media posting Collecting and analyzing customer feedback Try Deep Research For… Thorough competitive analysis SEO and keyword strategy Finding content opportunities Try AI Brainstorming For Coming up with content ideas Coming up with email ideas Coming up with social media ideas Call to Action: Find out more about the Chat GPT Operator/Deep Research upgrade and see if it's worth it for you. Download.

Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right...   In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow!   If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before!   DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

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Send us a textLet's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.Email marketing can generate significant sales for businesses.Many businesses under utilize email marketing compared to social media.A strategic email plan is essential for effective communication.Templates can streamline the email creation process.Design elements greatly impact email readability and engagement.Regularly sending emails helps nurture customer relationships.Analyzing email performance metrics is crucial for improvement.Testing different email strategies can lead to better results.Segmenting your email list allows for more targeted messaging.Building a strong email list is vital for long-term success.Let's actually make money from your Emails.Improve your Emails in 3 days here (FREE)Head here for the Nail Your Email Marketing.00:00The Importance of Email Marketing07:15Creating a Strategic Email Plan15:48Design Elements for Effective Emails22:26Testing and Analyzing Email Performance29:28Building and Segmenting Your Email ListSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textIn this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers. Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.TakeawaysEmail marketing has a high ROI, averaging 30 to 1.The real work begins after sending an email blast.Follow up with those who clicked the buy now button.Use the list of interested buyers for personalized outreach.Engagement metrics can guide follow-up strategies.Building relationships through follow-ups enhances customer service.Segmenting email lists can lead to better-targeted promotions.Promote group ticket plans to single game buyers.The sales cycle continues beyond the initial email blast.Creative promotions can attract diverse customer interests.Chapters00:00 Celebrating Episode 10000:59 The Importance of Email Marketing02:59 Turning Email Engagement into Sales05:50 Follow-Up Strategies for Ticket Sales08:53 Creative Approaches to Email PromotionsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Market intelligence platform MarketSizer has announced a strategic partnership with eDesk, a globally recognised leader in eCommerce support solutions, which will enable smarter targeting and seamless scalability in eCommerce customer support. Using MarketSizer's real-time insights, eDesk enhances its ability to monitor competitors, enrich customer data, and streamline sales and marketing processes, thereby driving growth and sales more effectively. This partnership comes on the back of MarketSizer's recent €1M raise. eDesk is a leading eCommerce customer service platform that integrates with over 400 channels, including Amazon, Walmart, and TikTok Shop. By centralising operations, eDesk powers over 50 million conversations monthly, helping businesses boost productivity, streamline processes, and drive profitability. Highlights from this partnership include: Tracking 63 competitors, covering 80% of the market volume to refine eDesk's sales and marketing strategies. Processing millions of subscription data points to provide actionable insights for ABM strategies. Enriching 100% of ICP-applicable CRM records with real-time subscription data for sharper targeting and better timing. Delivering competitor-trial intelligence to inform proactive re-engagement strategies for sales and support teams. Segmenting customers by lifecycle stage and prioritising leads using purchase intent scores (High, Medium, Low, Not in Market). Automating workflows in HubSpot to reduce manual effort and accelerate sales and marketing responses. Enabling tailored, intent-driven campaigns with smarter lifecycle and segmentation insights. Niall O'Gorman, Founder and CEO at MarketSizer, commented: "Our partnership with eDesk demonstrates how actionable intelligence and automation can drive smarter decisions and real impact in competitive markets." In MarketSizer, O'Gorman leverages decades of extensive experience in scaling ventures and first-hand knowledge of the challenges businesses face regarding market intelligence, having previously been one of the founders of ChannelSight. Brendan Hughes, CCO of eDesk, commented: "MarketSizer has redefined how we understand and act on our competitive landscape. With always-on intelligence and automation, we've replaced manual processes with precision, turning data into decisions faster than ever. This partnership has empowered us to focus on what matters: identifying opportunities and driving smarter global strategies." See more stories here.

Daniel Allen is a doctor of clinical psychology and a strength and conditioning coach specializing in preparing candidates for military and special operations service in New Zealand.He spent 6 years as a medic in the NZ Army before leaving to fulfill a dream to compete as a professional Muay Thai and MMA athlete and embark on a decade-long formal training in clinical psychology. He has worked with people ranging from Olympians, professional and world-class athletes, to beginners starting out for the first time to successful New Zealand SAS candidates.Dan's wide-ranging academic background spans undergraduate study in Health Science, Exercise Science, master's and doctoral psychology programs, and much to his wife's dismay, he is currently in a 2-year neuropsychology program.Dan's doctoral research focused on factors that reduced PTSD and increased flourishing among military personnel in the years following deployment, including nutrition, sleep, exercise, social support, and leadership support.His psychology background is similarly wide-ranging, including working as a high-school counselor, in a drugs and addiction service and, more recently, in a private psychology service.Dan is passionate about understanding the relationship between nutrition, psychology, and performance and how these things facilitate resilience.You can learn more about Dan at his website, drdancoach.com/ or on Instagram at @drdancoachingTimestamps:00:00:22 Introduction to Daniel Allen00:01:46 Sidequest to Be Professional Muay Thai Fighter00:06:40 Training in High-Level Gyms Around the World00:09:15 How Did Daniel Allen's Training Impact How He Coaches?00:11:39 How to Separate Pain from Suffering00:14:02 Exercise Science and Psychology Degrees 00:14:59 New Zealand SAS 00:17:49 What Would Daniel Change About How He Coached in the Past?00:21:09 How to Balance Being Good at Running and Rucking00:24:05 Predictors of Success00:26:58 Most Common Mistakes in Prep00:29:31 Test Within a Training Cycle00:31:53 Fundamental Skills to Develop People's Abilities00:34:04 Sponsor Note on Segmenting 00:34:28 Questioning Your Sense of Belonging00:41:02 Common Success Factors from Olympic Athletes to SAS Operators00:45:21 Cognitive Flexibility and Growth Mindset00:47:45 Operational Longevity 00:52:33 Limiting Factors During a Course 00:54:04 Candidates with Cushie Backgrounds00:57:43 Gaining Awareness of the Landscape of Your Mind00:59:43 SAS Candidates Do's and Don'ts01:02:31 Best and Worst Advice Ever Received 01:05:29 Outro

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Growth is essential for businesses. However, new customers with varying needs, preferences, and identities often accompany growth. Worse, these new customers can annoy or alienate your current customers. So, how do you grow without making your current business blow? Today, we explore the central challenge of growth: expanding your customer base without sparking conflicts between different customer segments. Ryan's new book, The Growth Dilemma, which Ryan co-authored with Wharton Senior Lecturer in Marketing Annie Wilson, Ph.D., addresses this dynamic in-depth, and we discuss how companies can better manage these conflicts to keep all customers satisfied and engaged. As brands grow, they tend to attract diverse customer segments with unique expectations and behavior. This diversity can create tensions between groups, especially when one segment's actions or values clash with another's.  For instance, a brand known for its exclusivity may see conflict when a more mainstream audience starts to adopt it, or a company that appeals to one political ideology may face backlash when it attracts customers from an opposing one. We delve into the four main types of conflict that can arise between customer segments and explore solutions for each. For example, these brands dealt with some of them when: Patagonia faced a brand image shift when corporate buyers began over-associating the brand with Wall Street, diverging from Patagonia's environmental ethos. The company responded by limiting corporate orders, thereby preserving its original image. Younger users leave Facebook because their parents' generation heavily uses it. Exclusivity can be key to maintaining engagement from specific age groups or communities on social platforms. New Balance once faced a backlash after a policy stance was misinterpreted by extremist groups, forcing the brand to distance itself from these associations publicly. Ultimately, understanding and managing these potential conflicts requires brands to identify sources of friction early on and employ various strategies to keep segments separate when needed. Segmenting offerings, using sub-brands, or creating distinct product lines are all ways to cater to different groups without diluting brand identity or customer satisfaction.  In this episode, we also offer actionable advice on navigating the complex terrain of customer segments and brand management and setting up companies for smoother, more inclusive growth. Whether you're a business leader or a marketer, this episode is packed with insights into balancing growth with customer harmony, ensuring each segment feels valued without alienating others. This episode also includes ways to: Recognize the importance of managing inter-customer relationships to foster sustainable growth. Understand how Functional Conflicts often arise in omnichannel setups and ways to resolve them. Learn about Brand Image Conflicts and how brands can address image tensions, as Patagonia did. Distinguish between Identity and Ideological Conflicts and why one often influences customer group dynamics more than the other. Gain insights into using segmentation strategies, like sub-brands or distinct service channels, to reduce conflict. Discover how a clear brand identity can attract and repel certain customers and why that might benefit or hinder growth. Be the first to hear about pre-order and launch dates and invitations to exclusive book launch events for The Growth Dilemma, published by Harvard Business Review Press!

Setting Effective Revenue Goals for Medical Aesthetics in 2025In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, the importance of setting clear and achievable revenue goals for 2025 is discussed. The episode emphasizes the necessity of knowing your numbers and developing a collaborative plan where each team member owns a part of the overall goal. Topics covered include lead generation, conversion rates, segmentation of client base, and the importance of innovative and visually engaging marketing efforts. Pam underlines the significance of data-driven strategies and preparing for upcoming marketing activities, with a specific focus on next week's episode on creating a detailed marketing plan for 2025. Listeners are encouraged to download resources such as a holiday marketing calendar to aid in their planning.00:00 Introduction to Setting Marketing Goals00:54 Welcome to the Medical Aesthetics Marketing Show01:28 Setting the Foundation for 2025 Marketing Plan02:46 Understanding Revenue Goals03:58 Lead Generation Strategies04:48 Segmenting and Nurturing Leads06:51 Conversion Rates and Revenue Goals08:34 Leveraging Existing Client Base10:18 Breaking Down Revenue by Treatment12:11 Ownership and Accountability in Goals13:41 The Importance of Knowing Your Numbers15:31 Black Friday Marketing Tips18:13 Conclusion and Next StepsHoliday Calendar: http://theaestheticsjunkie.com/holidayFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Tired of running promotions that feel like they're falling flat? In this episode, I'm pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here's the kicker: it's simpler than you think. What you'll uncover: The One Step Most Businesses Skip—and how it's costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it's not about how often you promote but how you structure them. The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget). Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets. Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused. This isn't about boring, soul-sucking data; it's about finding the magic in your promotions and giving you the tools to keep the momentum going.   --------------------   Measuring Holiday Promotion Success 0:00 Establishing Promotional Goals 2:05 Using Historical and Industry Benchmarks 2:39 Segmenting and Analyzing Data 3:40 Setting Up Regular Reporting 4:55 Actionable Insights from Data 6:08       Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/

This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:17 Research program analyzes data for insights development.08:12 Humira: versatile drug, profitable for AbbVie, biologics.10:41 Focus on clear benefits to drive change.13:12 Assess market needs; ensure prototype satisfies criteria.16:52 Segmenting meals, not people, by occasion.20:39 Your plant probably eats better than you.24:58 McCormick's packaging change caused customer confusion.26:12 People ignore instructions; follow intuitive methods instead.30:53 Monitor competitors closely; adapt strategy cautiously.33:00 Engage directly with customers for market insights.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Send us a textLet's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.Email marketing can generate significant sales for businesses.Many businesses under utilize email marketing compared to social media.A strategic email plan is essential for effective communication.Templates can streamline the email creation process.Design elements greatly impact email readability and engagement.Regularly sending emails helps nurture customer relationships.Analyzing email performance metrics is crucial for improvement.Testing different email strategies can lead to better results.Segmenting your email list allows for more targeted messaging.Building a strong email list is vital for long-term success.00:00The Importance of Email Marketing07:15Creating a Strategic Email Plan15:48Design Elements for Effective Emails22:26Testing and Analyzing Email Performance29:28Building and Segmenting Your Email ListSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Welcome to another episode of the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the fascinating world of marketing strategy and innovation with a special guest, Peter Weinberg. AI is the biggest topic of the past two years. When you combine that with the science behind evidence-based marketing principles and the discipline of Market Research you get Evidenza. Our Guest: Peter Weinberg Co-Founder, Evidenza https://www.linkedin.com/in/weinbergpeter/ Enjoy the show! Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: ⁠⁠ https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/ TimeStamps 0:56 - Introduction to Peter Weinberg 1:59 - What is synthetic research? 3:45 - Three phases of Peter's career 7:03 - Leading on cutting edge thinking & technology 9:30 - 5/95 Rule 10:50 - Segmenting the market for AI-based research 13:04 - Thinking about Category Entry Points for Evidenza 15:38 - How to create synthetic personas 17:58 - A word from our sponsor - Quatical 19:19 - The speed and flexibility advantage of Synthetic-research 22:00 - Augmenting traditional market research 23:35 - Building CFO ready marketing strategy 25:48 - Using AI to solve TAM, SAM and SOM 27:23 - Correcting for hallucinations 30:24 - Error in AI v. traditional surveys 32:01 - Improving accuracy of synthetic research 33:51 - The opportunity and limitations of synthetic research 35:42 - Product Market Fit for Evidenza 37:38 - AI can be used for much more than copywriting 39:03 - How a background in marketing influences business operations 43:29 - Most growth comes from new customers 45:25 - Opportunity to financialize marketing plans 46:57 - Why marketers need to learn financial language 47:58 - Learn more about Evidenza 48:37 - Post pod with V and Marc

Tune in to the Level Up Claims Podcast, where Galen Hair chats with Jason Kramer, CRM expert and founder of a tailored CRM solutions company. Discover why data and customer relationships are crucial for business success and how the right CRM can transform your operations. Perfect for business owners looking to effectively harness data and boost growth. Listen now!   Highlights Importance of customer relationships. Marketing as an investment vs. expense. Value of a CRM for small businesses. Significance of follow-up in sales. Using data to improve timing and communication. Transition from marketing to political involvement. Experience and challenges in local politics. The patience required in politics vs. business. Importance of data in relationship building. Segmenting audiences for effective communication. Importance of micro and macro data management. Challenges of implementing CRM systems. Role of Cultivize in CRM setup and management. Essential steps for a successful CRM integration.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Jason Kramer https://cultivize.com/  

Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks strategies that turn community engagement into a powerful marketing tool.Topics discussed in this episode: 1️⃣ Community partnerships for effective local marketing2️⃣ Strategies for successful co-marketing3️⃣ Aligning marketing content with the actual customer experience4️⃣ Engaging customers at local events5️⃣ Segmenting your audience for more targeted marketingResourcesConnect with Christin Marvin on LinkedIn.Check out Christin's website to learn more about her solutions.Listen to an episode of the No Hesitations Restaurant Leadership Podcast.Listen to Eric Knott's episode on the Local Marketing Lab podcast about being the mayor.Other shout-outsSnooze AM EateryPolidori SausageFirst WatchBetter Than ProvisionsOlivia (restaurant in Denver)Danny MeyerGolden MillEatDenver

Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.In this discussion, you'll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.Watch the video here

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at chabib@perfectherbs.ca.  His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with." In This Conversation We Discuss:[00:57] Intro[01:44] Identifying gaps in the herbal and natural markets[02:51] Targeting health practitioners via word of mouth[04:39] Gaining traction by being part of the community[06:42] Turning personal expertise into business success[07:45] Navigating growth with a fail-fast mindset[08:40] Experimenting with new products to validate markets[09:40] Leveraging tech for competitive business advantage[10:37] Episode sponsors[13:49] Offloading manual tasks through innovative tech[15:49] Transitioning from practitioners to retail markets[16:57] Mastering operational excellence for clients[18:30] Exploring multi-channel fulfillment strategies[19:55] Segmenting audiences for targeted marketing[21:13] Differentiating shoppers in diverse marketplaces[22:32] Standing out through authentic self-expression[24:08] Building friendly connections with customers[25:53] Perfect Herbs: for passionate herbal expertsResources:Subscribe to Honest Ecommerce on YoutubeHigh-quality herbal medicine accessible & sustainable for healthcare providers perfectherbs.ca/Follow Chris Habib linkedin.com/in/chris-habib/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this week's episode, I'm joined by the brilliant Helen Munshi, and we're diving into the power of quizzes for lead generation and building real relationships with potential clients. We chat about how quizzes can inject your personality into the lead generation process, help you segment potential clients, and even qualify your leads. It's all about personalising your marketing and creating a positive experience from the start. Helen shares her expert tips on crafting quizzes that balance the needs of both your business and the quiz taker. We both agree that quizzes are a brilliant way to speed up relationship building and attract clients who are genuinely excited to work with you. We talk about the importance of starting with a solid strategy and making sure the customer journey flows seamlessly. Your quiz needs to be built around what your audience really wants to know. And don't forget the design! The order of questions and the use of images all play a big part in creating a great user experience. Tune in to learn how to harness the power of quizzes for your business! Takeaways 1. Quizzes are a powerful tool for lead generation and building relationships with potential clients.2. Quizzes allow you to inject personality into the lead generation process and create a positive experience for potential clients.3. Quizzes can segment potential clients and qualify leads, making your marketing more targeted and effective.4. Personalised marketing is more effective and cuts through the noise of generic marketing messages. Find out more about Helen: Instagram: https://www.instagram.com/helenmunshi/ LinkedIn: https://www.linkedin.com/in/helenmunshi/ Blog: https://helenmunshi.com/blog/ Chapters 00:00 Introduction and Queen of Quizzes02:09 The Power of Quizzes for Lead Generation03:22 Segmenting and Qualifying Leads with Quizzes05:20 Injecting Personality and Creating a Positive Experience08:02 The Importance of Personalized Marketing09:05 Creating a Good Quiz Requires Strategy16:58 Quizzes for Different Types of Business Owners18:48 Providing Personalized Shopping Recommendations for Product Businesses19:33 Starting with a Strong Strategy and Smooth Customer Journey21:55 Designing a Quiz for a Positive User Experience

Segmenting your way to Sales Success Are you calling on the right prospects in the right places? Are your salespeople calling on the right prospects in the right places? You might want to double check with them as I find far too many of us in agribusiness are “Fishing in Swimming Pools” Lots of activity […]

In this episode of Rocketship.FM, we dive into an often overlooked but crucial aspect of product management: working effectively with internal partners and stakeholders. Join host Mike Belsito as he interviews John Haggerty, a seasoned product leader and coach, who shares insights on how product managers can build stronger relationships within their organizations. Learn why treating internal collaboration like a product itself can lead to better outcomes, and discover practical strategies for: Conducting "internal partner discovery" Segmenting and customizing communication with different stakeholders Measuring the success of your internal partnerships Avoiding common pitfalls in stakeholder management Whether you're a new product manager or a seasoned leader, this episode will equip you with valuable tools to enhance your influence and effectiveness across your organization. Don't miss this opportunity to level up your internal partnership skills and drive better product outcomes. This episode is sponsored by: Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate). Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Rocketship.FM is brought to you by Evergreen Podcasts.

This week Andrew talks with former MLB outfielder Brandon Guyer. Brandon is the founder of Major League Mindset where he helps baseball players of all ages develop winning mindsets to reach their full potential on & off the field. In this conversation, Brandon shares actionable ideas on creating effective routines, succeeding under pressure, overcoming fears, & so much more. You'll also hear Brandon's step-by-step process for taking at-bats in the big leagues. This episode is filled with powerful frameworks all of us can use to strengthen our mindset & become the best version of ourselves in anything. Show Highlights:0:00 - Intro3:20 - Defining mental toughness4:55 - Strong vs weak mindset5:22 - Player 1 vs Player 2 framework8:20 - Target thinking9:58 - Macro vs micro targets11:20 - Wildly Important Targets17:02 - Daily progress20:11 - At Bat “behind the scenes”27:09 - Signal lights28:34 - Big league breath30:01 - Segmenting the game32:25 - Hit by pitch record39:01 - Discipline** Follow Andrew On Social **Twitter/X: @andrewhmosesInstagram: @AndrewMoses123Sign up for e-mails to keep up with Andrew's podcast at everybodypullsthetarp.com/newsletter

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.Tune in as Branda discusses:Crafting an email marketing strategy from the ground up.Experimenting with different types of content to see what resonates.Segmenting audiences and refining messages to maximize engagement.___________________________________Enter to win the Free Copy Giveaway: https://therelevantcolletive.ck.page/giveaway-too________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

SEO becomes easy when you connect traffic to leadds and sales in a passive income mode strategized way. Listen to this email marketing masterclass which went for almost 3 hours on Clubhouse Audio. Enjoy. SEO Resources For You ⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Book a call with Favour Obasi-ike

⚡Limited time!⚡ Book a free 20-minute Zoom call with me to talk about your digital product strategy!  ______________________________________ In my newest episode of The Blogger Genius Podcast, I sat down with Tammy Overhoff food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish. Tammy shares her experiences and strategies for transitioning from traditional food blogging to selling digital products, offering valuable insights for anyone looking to diversify their online business. In this episode you'll hear her actionable advice and expert tips to help you succeed in the digital product space. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey from Food Blogging to Digital Products Tammy Overhoff's journey began with her food blog, Organize Yourself Skinny, where she shared meal prep tips and healthy eating advice. Over time, she realized the potential of digital products to provide additional value to her audience and generate revenue. Here are the main steps she took to make this transition: Identifying the Right Digital Products Tammy started by identifying the types of digital products that would resonate with her audience. She focused on creating products that aligned with her blog's theme and addressed her readers' needs. Some of the digital products she developed include: Meal Prep Lessons: Using her expertise in meal prep, Tammy created a series of lessons to help her audience plan and prepare meals efficiently.   Ebook Bundles: She compiled her best recipes and meal prep tips into ebooks, offering them as bundles for added value.   Healthy Eating Challenges: Tammy designed a ten-day healthy eating challenge kit, providing her audience with a structured plan to kickstart their healthy eating journey. Leveraging Existing Content One of Tammy's key strategies has been repurposing existing content to create digital products. This approach not only saves time but also ensures that the products are relevant and valuable to her audience. For example: Repurposing Blog Posts: Tammy turned her most popular blog posts into comprehensive ebooks, adding additional content and resources to enhance their value.   Creating Mini Products: She used the Meal Pro app to offer mini products, such as meal prep lessons, which were derived from her existing content. Building and Nurturing an Email List Tammy emphasizes the importance of having a robust email list to sustain long-term success in selling digital products. She shares her strategies for building and nurturing her email list: Lead Magnets: Tammy offeres free resources, such as meal planning templates and healthy eating guides, to attract new subscribers.   Regular Communication: She maintains regular communication with her email list, providing valuable content and updates about new products and offers.   Segmenting the Audience: Tammy segments her email list based on subscribers' interests and behaviors, allowing her to send targeted and relevant content. Creating a Strong Sales Funnel A well-designed sales funnel is crucial for converting leads into customers. Tammy shares her approach to creating an effective sales funnel: Front-End Offers: She uses her ten-day healthy eating challenge kit as a front-end offer to attract new customers and introduce them to her products. Upselling and Cross-Selling: Tammy offers additional products and services, such as yearly memberships and workshops, to existing customers. Retargeting with Facebook Ads: She successfully uses Facebook ads to retarget website visitors and email subscribers, driving them back to her sales funnel. Adapting to Changes and Challenges Tammy's journey has not been without challenges. She shares her experience of being hit by a Google algorithm update in November 2019, which significantly impacted her traffic and revenue. Despite this setback, she pivoted her business and found new ways to engage her audience: Hosting Challenges in Facebook Groups: Tammy hosts challenges in her Facebook group, which helps her maintain engagement and drive sales.   Diversifying Traffic Sources: She diversifies her traffic sources by leveraging social media, email marketing, and paid advertising. Expert Tips for Selling Digital Products Based on Tammy's experiences and insights, here are some expert tips for successfully selling digital products: Understand Your Audience To create products that resonate with your audience, it's essential to understand their needs, preferences, and pain points. Conduct surveys, engage with your audience on social media, and analyze your website analytics to gather insights. Start Small and Scale Up Begin with small, manageable products, such as ebooks or mini-courses, and gradually scale up to more comprehensive offerings. This approach allows you to test the market and refine your products based on feedback. Focus on Quality and Value Ensure that your digital products are high-quality and provide real value to your audience. Invest time in creating well-designed, informative, and actionable content that addresses your audience's needs. Build a Strong Brand A strong brand can help you stand out in a crowded market. Develop a consistent brand identity, including your logo, color scheme, and messaging, and ensure that it reflects your values and resonates with your audience. Utilize Multiple Marketing Channels Diversify your marketing efforts by utilizing multiple channels, such as social media, email marketing, and paid advertising. This approach can help you reach a broader audience and drive more traffic to your sales funnel. Continuously Optimize Your Sales Funnel Regularly review and optimize your sales funnel to improve conversion rates. Test different offers, landing pages, and email sequences to identify what works best for your audience. Stay Adaptable and Resilient The online business landscape is constantly evolving, and it's essential to stay adaptable and resilient. Be prepared to pivot your strategies and explore new opportunities to stay ahead of the competition. Tammy Overhoff's journey from food blogging to selling digital products offers valuable lessons for anyone looking to diversify their online business. By leveraging her expertise, repurposing existing content, and nurturing her audience, Tammy successfully transitioned into the digital product space. Her experiences highlight the importance of understanding your audience, building a strong sales funnel, and staying adaptable in the face of challenges. Whether you're a seasoned blogger or just starting, these insights and tips can help you create and sell digital products that resonate with your audience and drive long-term financial success. Other Related Blogger Genius Podcast episodes You'll Enjoy: #336 Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #326 Essential Traffic Strategies for Food Bloggers with Madison Wetherill​ #324 How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​ MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Milo

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.   Key Takeaways Marketing Funnels or the Customer Journey? The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that's it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions. Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools. More About Mikael Dia: Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/ Visit his Website - funnelytics.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts