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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
What happens when you take the same launch plan you've used year after year and just keep getting better at it? A few weeks ago, I launched Tees 4 Teachers, one of my three subscriptions. I started the launch with 203 subscribers. Three and a half days later, I had 500 and we were completely sold out almost two days earlier than planned. This was the biggest Tees 4 Teachers has ever been since I started it in 2020. And the best part? I didn't create some brand-new launch strategy to make it happen. I followed the same launch plan I've been following for years. The same one I teach inside Launch Your Box. Join me for this episode as I take you behind the scenes of the Tees for Teachers launch that added nearly 300 subscribers in just three and a half days. I'm breaking down exactly what I did, from the emails and ads to the LIVEs and the simple creative that drove most of the sales. And I'll share the biggest lessons I'm taking into my next launch so you can use them in yours, too. I started Tees 4 Teachers in January 2020 after realizing how many teachers were already part of my audience. They loved my other subscriptions and kept asking for shirts specifically for teachers, so I created something just for them. Over the years, Tees 4 Teachers became what I called my “baby subscription.” I loved it, but because I had other, larger offers, it didn't always get much of my attention. Eventually, I settled into launching it every July. I went into this year's launch hoping to add another 200 subscribers. I ordered 300 bonus bracelet stacks just in case we did a little better than expected. It turned out I needed every one of them. One thing I do consistently is start building momentum the night before the official launch. I turned my ads on around 5 or 6 p.m. so they could start warming up in the algorithm overnight. I also sent the first email letting people know we were opening to the public the next day and giving them a chance to jump in early and grab the bonus. That email brought in 17 subscribers before the public launch even started. Then we were off. I had planned a six-day launch, but I moved my next LIVE up because I knew we weren't going to make it that long. The six-day launch was over in three and a half days. I spent more on ads during this launch because I knew I had a very short window. I was spending roughly $1,200–$1,300 per day and running nine different creatives across four audiences. Two ads stood out and the biggest winner was incredibly simple. If there's one thing I want you to take from those ads, it's this: show people behind the scenes. They want to see what you're doing. The biggest lift from email came from the announcement email. And that email wasn't complicated. It clearly told people what the offer was, what they would get, the timeline, and how to join. That's it. I sent that first announcement email to my entire list, even though I knew everyone on my list wasn't a teacher. After that, I narrowed the audience. The remaining launch emails went specifically to the teacher segment I'd built over time from previous subscribers, teacher giveaways, teacher-specific opt-ins, and other ways people had identified themselves as teachers. That allowed me to keep talking about the offer without burning out the rest of my list. There are a few things I want you to think about when it comes to your own launches. Repeat what works. Segmenting your email list matters. Give your ads enough creative to work with. Start building momentum before launch day. Here's the part I really want you to hear: none of this was built from scratch for this launch. That's what makes a repeatable launch so powerful. Every time you do it, you have more information. You know more about your audience. You know what worked last time and what you want to change. Inside Launch Your Box, the launch module gives you the same plan I use. The email templates, social media plan, live schedule, and everything you need to put your own launch together. I've used this process over and over again, and thousands of Launch Your Box members have used it, too. So whether you have an offer you launch annually, twice a year, or quarterly, stop thinking you need to create something new every time. Build a process you can repeat. Then keep getting better at it. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM Architecture with Drew DorenfestIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Drew Dorenfest, the Founder of Client Magnet CRM, to examine how business leaders can apply high-stakes entertainment marketing principles to eliminate client acquisition friction. Drew, a former Hollywood trailer editor turned technology founder and growth consultant, details his strategic transition from editing blockbuster film campaigns to building automated lead-generation engines for local service enterprises and mid-market firms. This conversation delivers an intentional blueprint for business owners who want to refine their core messaging, build compounding organic search authority, deploy automated email workflows, and convert customer reviews into predictable local search dominant rankings.The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM ArchitectureThe fundamental error made by many scaling small businesses and professional service providers is relying on volatile social media algorithms or disruptive cold outreach to drive sustainable revenue growth. Drew Dorenfest explains that earning customer attention in a crowded digital marketplace requires applying cinematic storytelling mechanics—condensing complex value propositions into clear, high-impact hooks that communicate brand differentiation within the first five seconds of a site visit. Rather than interrupting passive users on social feeds, business leaders must focus their capital on capturing high-intent search traffic via search engine optimization. Investing in long-term technical and on-page SEO ensures that when prospective clients are actively searching for solutions, the business appears prominently, building compounding inbound lead momentum that outlasts temporary paid ad campaigns.To maximize customer lifetime value and eliminate pipeline volatility, scaling enterprises must pair organic search acquisition with automated customer relationship management workflows. Relying solely on one-off purchases or sporadic manual follow-ups creates unnecessary customer churn, whereas establishing automated email flows—such as post-purchase onboarding sequences, re-engagement triggers, and targeted review collection prompts—creates a direct, owned communication channel. Segmenting email audiences by past purchase history and maintaining a consistent monthly sending cadence allows companies to drive predictable repeat revenue without paying additional customer acquisition costs. Automating these backend touchpoints keeps the brand top-of-mind, transforming one-time buyers into loyal, high-value brand advocates.Furthermore, dominating local market search results demands that business owners treat client review collection as a standardized, automated operational process rather than an afterthought. Search algorithms heavily favor local companies that demonstrate high review volume, recent feedback, and proactive business responses, making customer testimonials a primary driver for local search engine visibility. Integrating direct review links into automated CRM follow-up sequences ensures a steady stream of verified social proof that builds immediate buyer trust. When clear cinematic messaging, disciplined search engine optimization, automated email marketing, and systematic review collection are synthesized into a single growth framework, an organization eliminates client acquisition bottlenecks, protects its profit margins, and predictably expands enterprise valuation.About Drew DorenfestDrew Dorenfest is the Founder of Client Magnet CRM, an expert digital marketing consultant, and a former Hollywood trailer editor with over two decades of creative storytelling experience. Having edited marketing campaigns for major film franchises and television series—including Spider-Man, Star Trek, and Power—Drew now specializes in helping small business owners and regional service providers build automated client acquisition engines. He is a recognized growth strategist focused on helping business leaders leverage search engine optimization, email marketing, and automated CRM technology to scale predictable revenue.About Client Magnet CRMClient Magnet CRM is an elite marketing technology advisory and automated CRM platform engineered to help small-to-mid-sized businesses optimize lead acquisition and client retention. The company specializes in delivering custom search engine optimization playbooks, automated email marketing flows, local review generation systems, and brand messaging refinement. Through tailored growth blueprints and marketing automation tools, Client Magnet CRM enables business owners to eliminate lead generation debt, build direct audience relationships, and maximize market equity.Links Mentioned in This EpisodeClient Magnet CRM Official Website: clientmagnetcrm.comDrew Dorenfest on LinkedIn: linkedin.com/in/drew-dorenfestKey Episode HighlightsThe Five-Second Value Proposition: Applying Hollywood trailer editing techniques to condense brand messaging and hook website visitors immediately.Organic Search vs. Social Media Fatigue: Leveraging high-intent search engine optimization to attract inbound leads actively looking for solutions.Automated CRM Email Workflows: Building predictable repeat revenue through segmented post-purchase email sequences and automated re-engagement flows.Systematic Local Review Collection: Utilizing automated CRM prompts to generate Google reviews that boost local SEO rankings and build social proof.Compounding Inbound Lead Infrastructure: Shifting marketing capital away from temporary ad spend to construct permanent digital assets that drive ongoing traffic.ConclusionThe conversation with Drew Dorenfest underscores that achieving sustainable business growth requires a deliberate synthesis of narrative clarity, organic search visibility, and automated customer nurture systems. By standardizing internal marketing workflows, building owned communication channels, and automating review acquisition, business leaders can transform an unpredictable lead pipeline into a highly structured, self-sustaining growth engine.More from The Thoughtful Entrepreneur
In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
How can higher education institutions connect the entire student lifecycle from applicants through alumni using a unified technology platform? How can consolidating systems curb digital sprawl while enhancing user experience and improving data quality and lowering costs? We talk through these with Sarah Williams, Product Manager and Interim Associate Dean for Online Education at the University of Utah. Discover how leveraging role-based access, overcoming political data silos, and deploying personalized platforms and communications can transform student engagement, streamline operations, and support continuous institutional improvement across campus departments. Episode Highlights include: [05:51] Breaking down institutional data silos - Sarah Williams outlines how unifying data across departments creates a continuous student journey. [09:15] Segmenting communication to eliminate noise - Moving away from blanket emails toward targeted notifications improves student engagement and safety alerts. [14:22] Creating a unified platform for all audiences - The University of Utah consolidated multiple separate apps into a single personalized entry point. [14:24] Selecting Pathify to drive role-based personalization - Replacing three expired software contracts with one unified platform enabled custom views for over 350 campus roles. [25:56] Preventing portal overload through dynamic user design - Prioritizing user personas ensures heavy amounts of campus content remain organized and relevant.
In this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand generation engine that actually works.We cover:→ Why deeply understanding your market is non-negotiable before any messaging or content goes out→ The 80/20 analysis for identifying the top 20% of customers driving 80% of your results→ How to run five to ten high value customer interviews the scrappy way, even on a small team→ Cataloging your market to know who is in market, who is out of market, and who is with who→ Segmenting down for precision so your content and campaigns feel one to one even at scaleIf you are a B2B marketer or founder relying on guesswork or third party personas instead of real buyer insights, this episode is for you.Tune in and learn:→ Why demand generation only works when it is rooted in real customer insights, not assumptions→ How to find and prioritize your dream customers using the 80/20 rule→ The right open ended questions to ask in customer interviews to uncover pain points and triggers→ How cataloging your market gives sales and marketing a shared playbook→ How niching down by triggers, roles, and use cases sharpens your outreach and messaging-----------------------------------------------------
CALCULATING EMPLOYEE LIFETIME VALUE For decades, talent acquisition has been measured by speed and cost—time-to-fill and cost-per-hire dominated the conversation while the true economic impact of every hire remained frustratingly opaque. Yet as workforce strategy matures into a board-level priority, a critical shift is underway: organisations are finally beginning to quantify what an employee is actually worth over their entire tenure. Employee Lifetime Value (ELTV) represents the holy grail of people analytics—a single metric that captures productivity, revenue generation, retention savings, and cultural contribution from day one to departure. This webinar demystifies the calculation, exposes why most organisations get it wrong, and reveals how TA leaders can use ELTV to transform recruitment from a cost centre into a profit-driving strategic function. Key Themes We Must Address: • Defining the Metric – Breaking down the ELTV formula beyond simplistic revenue-per-employee to include performance trajectory, promotion velocity, and knowledge transfer value • The Data Dilemma – Why HRIS fragmentation, inconsistent performance data, and short organisational memory make accurate ELTV calculations notoriously difficult • Hiring for Longevity vs. Performance – The tension between selecting candidates with maximum immediate output and those who compound value over years of tenure • The Cost of a Bad Hire, Revisited – How ELTV reframes traditional cost-of-vacancy models by revealing the exponential drag of underperformers who stay too long • Segmenting by Role and Level – Why a one-size-fits-all ELTV approach fails, and how to build role-specific models for revenue-generators, innovators, and cultural anchors • TA's Credibility Currency – Using ELTV projections to secure executive buy-in for longer search cycles, premium candidate experiences, and competitive offer strategies • The Retention Multiplier – How onboarding quality, manager effectiveness, and development investment directly inflate or deflate ELTV before a recruiter's work is even tested • Predictive ELTV in Sourcing – Emerging signals and assessment methodologies that forecast lifetime value at the point of application, not just post-hire • From Metric to Movement – Building organisational accountability around ELTV so that talent acquisition, HRBPs, and line managers share ownership of the full employee journey Watch this essential discussion to elevate your strategic influence. Mastering ELTV separates transactional recruiters from architects of sustainable workforce value—and the window to lead this evolution is narrowing. We're on Friday 24th July at 2pm BST. Register by clicking on the green button (save your spot) and follow the channel here (recommended). Ep397 is supported by our friends at Greenhouse With application volumes at historic highs, AI claims shaping procurement, and candidate fraud entering the funnel in ways most teams can't track, your ATS decision carries more weight than ever. Download this updated guide from Greenhouse for a practical roadmap to cut through vendor noise, understand true total cost of ownership, and choose the platform your hiring function actually needs. Download now
E-commerce order volumes are climbing, but bottom-line profits aren't keeping pace. In this episode of Supply Chain Now, Scott W. Luton and Tevon Taylor are joined by Lori Boyer, Head of Content Marketing at EasyPost and host of Unboxing Logistics. They explore how to protect margins by moving away from broad averages and toward customer precision and AI-driven routing strategies. Lori explains how unmanaged growth creates a hidden operational tax for businesses. She makes the case for focusing on order quality over pure volume, calculating the true contribution margin per order, and using technology to treat delivery as a customer retention tool rather than a standard cost center. She also shares a case study where an operator leveraged practical AI tools to save $2 million annually and drastically cut late deliveries without changing carriers or contracts. Tevon and Lori discuss core operating principles for winning organizations; breaking free from baseline defaults, segmenting customers by economic value, and building multi-carrier optionality to safeguard against rate spikes. They highlight how moving past standard averages helps operators stop losing money and ensure top customers receive the elite experience they deserve. Jump into the conversation: (00:00) Intro (06:50) The e-commerce growth vs. profit gap (08:41) How today's e-commerce complexity is different (12:12) Shifting from broad growth to order profitability (14:12) Rising customer acquisition costs and retention value (18:22) Dashboard lies and the death of averages (21:44) Breaking down the true cost of customer margin (23:57) Starting with a simple profitability spreadsheet (26:33) Segmenting customers by order economics (28:18) Automating logistics decisions with practical AI tools (37:18) Prioritizing reliability and visibility over delivery speed (41:00) Redefining optionality as a bottom-line margin strategy (44:34) Traits that separate winning operators from those struggling (48:39) Leveraging Luma AI workflows to locate hidden shipping costs (51:05) Prioritizing customer lifetime value over broad funnel acquisition Additional Links & Resources: Connect with Lori Boyer: https://www.linkedin.com/in/loribboyer/ Connect with Tevon Taylor: https://www.linkedin.com/in/tevontaylor/ Learn more about EasyPost: https://www.easypost.com/ Learn more about Pegasus Logistics Group: https://www.pegasuslogisticsgroup.com Learn more about Unboxing Logistics: https://www.easypost.com/podcast/ Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry's Next Digital Breakthrough: https://bit.ly/4vhUwT4 This episode was hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/more-orders-less-profit-whats-going-on-1608 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Cameron Pister has been working her CRM leads through a full sequence and getting no response. Her question for Marc: what do you do when someone goes through your entire follow-up cycle without ever getting back to you? Do you start them over? Find a new contact? Or just let them go? In this Summer Series episode, Marc walks through his exact strategy for handling dormant leads - and explains why his nine-year personal record from first contact to booking is proof that giving up too soon is one of the most expensive mistakes a voice actor can make. Inside this episode: Why a lead who goes through your entire sequence without unsubscribing is probably still interested - and what that means for how you treat them Marc's dormant lead strategy - what it looks like, when to use it, and how to set it up in your CRM When to try a secondary sequence vs. when to find a different contact at the same company Why you should never delete a lead from your CRM, even after years of silence The mindset shift that makes following up feel less like pestering and more like good business How Marc used nine-year-old leads to kickstart momentum when a new commercial demo landed Why segmenting your CRM opens up follow-up opportunities that have nothing to do with voiceover pitches How social media can pick up where email leaves off - and why LinkedIn comments have turned into audition opportunities Whether you're sitting on a list of leads that haven't responded in months or you're brand new to CRM outreach, this episode gives you a clear and practical framework for staying in the game longer than your competition.
Most machine shops judge a good day by spindle time. If the machines are cutting, we're making money. If they're sitting still, something must be wrong. But what if keeping capacity open for the right customer is actually part of the product? That question kicks off our conversation with strategist Kaihan Krippendorff, who we met at MFG 2026 in Fort Lauderdale. Kaihan's big idea is that value is moving closer to the moment and place where it is needed. For machine shops, that means reshoring, faster turnaround, stocked material, flexible capacity, automation, and being the supplier customers call when a problem cannot wait. We talk about why customers are rarely just buying a part. They are buying uptime, speed, confidence, and the ability to avoid a production nightmare. That shift changes how a shop should think about pricing, customer relationships, and where it can create value beyond the machine. We also get practical about what this could look like on the shop floor: having material ready, showing available capacity online, and recognizing when a $200 part becomes a $2,000 solution because the customer needs it immediately. The future may not belong to the biggest shop or the cheapest shop. It may belong to the shops that understand urgency, move quickly, and become harder for customers to replace. Because it is not the big that eat the small. It is the fast that eat the slow. What's Covered in this Episode (1:06) Recapping MFG 2026 and welcoming Kaihan Krippendorff (2:02) Kaihan's two worlds: strategy thought leadership and the Outthinker think tank (4:02) The game is changing, and proximity is the new playbook (5:15) Reshoring, the end of globalization, and the rising cost of distance (6:39) Take your shop high-end with DN Solutions (7:52) "Jobs to be done": sell the outcome, not the part (11:21) Storch Magnetics: one lobbyist out-sold the whole sales team (12:26) Tooling vending machines and the $8 stadium water bottle (14:06) The weekend rush job: a $200 part worth $2,000 by Monday (15:52) Distributed 3D printing, zero marginal cost, and selling uptime (18:32) A 2026 prediction: AI gets arms and legs (21:04) Reinvest in yourself first with ProShop ERP (22:43) Coca-Cola Freestyle: create the value after demand shows up (24:57) Low Country Aerospace and buying raw material smarter (27:25) Sell results, not atoms: the Uber and Domino's lesson (29:04) Putting open capacity online and a distributed network of shops (32:08) Connecting directly to customers and ProCNC's 2004 head start (35:36) Why categories are powerful and time splicing for quick response (37:15) Stop getting burned by recruiters: Use Hire MFG Leaders (38:29) Segmenting customers by who values speed most (42:09) Riches in the niches and the rise of the mega factories (44:48) What a typical shop can do now: the nine Ps checklist Resources Mentioned DN Solutions ProShop ERP Hire MFG Leaders SendCutSend Arbill Storch Magnetics Quickparts 3D Printing Low Country Aerospace The End of the World Is Just the Beginning Fast Formulator Connect with Kaihan Krippendorff Connect on LinkedIn Kaihan.net Outthinker Proximity by Kaihan Krippendorff Connect with MakingChips Website: www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube
On this episode of The Pitch, Andy and Drew dig into two ideas that both orbit the same macro challenge: how do sports venues generate more value on the days when the stands aren't full?Andy kicks things off with Surrey County Cricket Club's move to turn the Oval into a midweek co-working destination, installing Wi-Fi and laptop-friendly desks to pull remote workers into four-day county fixtures. Drew draws the comparison to the San Diego Padres' Remote Work Wednesday experiment and the pair debate the real ROI of infrastructure investment versus a lighter-touch marketing play.The conversation quickly expands beyond simple attendance tactics. Andy pitches the idea of segmenting co-working days by industry, turning the stadium into a genuine networking event, and ultimately folding the whole concept into corporate sponsorship packages that give brands a physical home inside the venue on non-match days.Then Drew takes the mic with a pitch around legends football, asking what would happen if the one-off celebrity and former player games that clubs like Liverpool and Manchester United already run were structured into a proper secondary league, complete with tracked stats, betting markets, and miniature club contracts. Andy traces the idea back to Sky Sports' Masters Football series from the early 2000s and the pair explore how the Kings League and Baller League have already proved the appetite exists, and why a Premier League-backed version could be close to unstoppable.Finally, the duo zoom out to look at why all of this matters now, connecting stadium monetisation directly to financial fair play regulations in European football, before grounding the conversation in practical examples from Southampton FC's in-stadium pub and arcade to the Bernabeu's surprisingly affordable Starbucks.Timestamps01:30 - The Surrey Oval Co-Working Idea04:00 - Baseball Comparison and the ROI Question07:00 - Networking, Industry Days, and Segmenting the Crowd10:00 - Sponsor Suites as Co-Working Infrastructure15:30 - The Legends League Pitch18:30 - Kings League, Club Partnerships, and Defensive Moats21:00 - Stadium Revenue and the Financial Fair Play Macro24:00 - Spurs, Southampton, the Bernabeu, and What's Actually ReplicableAbout The ShowThe Pitch is the conversational show from the Sports Pundit Podcast Network, hosted by Andy Marston and Drew Rauso. It's a play on words, with each host bringing an idea, theme, or provocation that they pitch to the other. Together they react, debate, and explore what's really happening across the sports industry, from shifting media models to the next wave of innovation.Each episode mixes perspective with practicality, with occasional appearances from other Sports Pundit hosts from across the Network.About The HostsDrew Rauso is a versatile media operator with a proven track record of building and scaling sports media ventures at the intersection of content, commerce, and creator strategy. He currently leads Brand, Strategy, and Operations at Playmaker HQ, a leading sports podcast network owned by Better Collective, home to shows featuring Shaquille O'Neal, Angel Reese, and Marshawn Lynch. Previously at The Players' Tribune, Drew has been instrumental in shaping athlete-driven media, overseeing partnerships, production, and growth initiatives that connect fans and talent in meaningful ways.Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 and Juventus to design venture strategies and drive innovation initiatives.
Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark. Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that. Zigpoll makes it dead simple to launch contextual surveys that ask the right questions, at the right time, in the right channel so brands can stop guessing and start knowing. How brands use Zigpoll: - Discover how customers found you with post-purchase surveys - Improve products with real customer feedback - Boost sales with on-site CRO surveys - Recover lost sales with abandoned cart & exit intent surveys - Segment audiences by demographics and psychographics for higher-ROI campaigns What makes it easy: - No code. Installs on Shopify in seconds - Surveys in any language with built-in translation - Conditional logic and follow-up questions that dig deeper - Triggers for post-purchase, abandoned cart, fulfillment, exit intent - Deliver via SMS, email, or on-site - Pipes data directly into Klaviyo, ActiveCampaign, Gorgias & more In This Conversation We Discuss: [00:00] Intro [02:31] Starting with what you already know [04:35] Uncovering your business blind spots [07:38] Lowering mental friction for your users [09:06] Eliminating the guesswork from strategies [11:07] Callouts [11:07] Catching errors with your users' feedback [13:35] Segmenting buyers to understand habits [17:24] Using AI as a powerful force multiplier [22:21] Testing concepts without real users Resources: Subscribe to Honest Ecommerce on Youtube Survey & feedback platform.zigpoll.com/ Follow Jason Zigelbaum LinkedIn linkedin.com/in/jason-zigelbaum If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry. We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry? Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below! REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/442 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp
This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road. Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology.This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset shifts. Anastasia Baran shares her experience overcoming industry scepticism, emphasising the importance of trust and proven results in integrating AI.What we talk about, in a list:The evolution of AI in land-based casinos since 2016 and core services like slot floor optimisationHow detailed, granular data informs machine placement and purchasing decisionsThe impact of casino size on AI efficiency, with optimal floors around 80 to 100 machinesStrategies for reducing machine counts post-COVID without revenue lossThe psychological effects of machine popularity, scarcity, and distraction on player behaviourCommunication of data-driven insights versus traditional gut feel and experienceThe importance of data quality, cleaning, and establishing AI readiness in casinosOnline vs land-based casino model differences and opportunitiesChallenges in early AI adoption and overcoming industry scepticismCommunication strategies with traditional casino operators and building trustThe future of AI companies in gaming and potential IPOsChoice Quotes:"AI is not just a tool; it's a transformative force in the casino industry.""Data-driven decisions are reshaping how casinos operate and engage with players.""Trust and proven results are essential in overcoming industry scepticism towards AI."Chapters, but you might want to add a 30-45 seconds because of the intro and all that shiny stuff:00:00 - Introduction to the episode and guest Anastasia Baran 01:14 - Why Fintan is in 4K today: Equipment upgrades and story behind it 02:01 - The fascination with testing and word-shaped acronyms 03:36 - Difference between acronyms and initialisms explained (NASA vs FBI) 04:16 - Sponsorship segment: Gaming Laboratories International overview 05:27 - Discussion of Optimove's acquisition and its role in CRM and gamification 10:26 - Core of NQube's AI-driven slot floor optimisation and data granularity 12:04 - Casino size thresholds for effective AI application 15:04 - How data informs machine purchase decisions based on player response 17:00 - Segmenting players and machines with advanced algorithms 18:18 - Balancing machine placement and floor design for maximum revenue 22:10 - Removing machines to optimize for safety and revenue during COVID 24:52 - Impact of choice overload and psychological factors like scarcity 27:24 - Communicating and managing player perceptions and misinformation 28:10 - Experimental research on player detection of hold changes and social influence 33:36 - Challenges of early AI adoption and building industry trust 37:45 - Overcoming scepticism from experienced casino GMs 41:40 - Applications of AI in online vs land-based casinos 45:14 - Data quality, cleaning, and building AI readiness in casinos 47:08 - Loyalty programs versus in-floor machine data analysis 50:07 - Personal favourite casinos and memorable experiences 52:22 - Observing casino floors with a data-driven mindset 54:05 - Future IPO prospects for NQube and the AI boom 55:01 - Favourite Spielberg films and nostalgic experiences in VegasResources & Links:Gaming Laboratories International (GLI)NQUBEOptimoveWorld GamingAnastasia on LinkedIn - https://www.linkedin.com/in/anastasia-stasi-baran-2b761033/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
Megan chats with Adam Sobel about advanced email personalization strategies that increase conversions and create a more tailored experience for your audience. Adam Sobel is the chef and owner of The Cinnamon Snail, a vegan food truck, restaurant, and catering company serving New York and New Jersey. Adam has cooked at the James Beard House, represented the USA at the World Street Food Congress in the Philippines, and teaches cooking at the Institute for Culinary Education, De Gustibus Cooking School, and independently online. Adam has appeared on the food network, Cooking Channel, PBS, and several networks, and is the author of the popular cookbook Street Vegan. If your email strategy feels flat or underperforming, this episode shows how to turn your list into a revenue driver. Personalization goes far beyond first names. It is about delivering the right content, offer, and message based on behavior and intent. This is the next level for bloggers ready to monetize smarter. Key Topics Discussed: - Personalization should be based on behavior and preferences, not just names. - Segmenting your audience allows you to send more relevant content and offers. - Email sequences should adapt based on user actions and purchase history. - Selling becomes easier when offers match specific audience needs. - Testimonials and messaging should align with the reader's experience level. - Small optimizations in email flows can significantly increase revenue. Guest Details Connect with Adam Sobel Website | Instagram
Goooodddd day to you story makers!Happy creating!Here is the first of this feisty season 4 of INDIE AF - 20 eps of GROOVY chat with amazing folks who make #audiodrama #audiofiction professionally or semi pro or for a hobby - all experiences and advice welcome here!Please Welcome by clapping loudly wherever you are for these first ep guests of the season - the wonderful CHRIS GREGORY and EMILY INKPEN - the super team behind THE DEX LEGACY, WASTELAND PODCAST and so much more. In this ep we discuss their approach to the recording day and :-> Communique with actors> Organising the day and actors time avails> The timeslip of studio time! > Updating the script if needed as you go> Segmenting the script> Collaborating as 2 directors in the space> Importance of the engineer in the space> Warming up the actors> Creating a safe space for actors to work> Recording setup decisions> How to treat your actors>Marking up preferred takes as you go to help post prod> Directing actors when you can't see them> Encouraging great performances> Comms with the studio prior to recording> File Naming etiquette by the studio engineer> Sharing files> Hire ALT STORIES to make your audio drama (and of course WIRELESS THEATRE TOO) And more!Scroll to 56:44 for the final top tips TLDL! (tOO lONG didn' tlISTEN!) See - I doo care about your time !
In this episode, host Josh interviews Will Russell, CEO of Russell Marketing, about effective strategies for launching e-commerce products. Will shares his five-step framework, emphasizing audience building through paid ads, partnerships, virality, and organic growth. They discuss practical tactics for Amazon sellers, such as using product insert cards with QR codes, leveraging surveys for product validation, and segmenting email lists for launch campaigns. Will highlights the importance of nurturing existing customers and using their feedback for product development. The episode offers actionable insights for entrepreneurs aiming to maximize launch success and scale their businesses efficiently.Chapters:Introduction to Will Russell and Russell Marketing (00:00:00)Will Russell's background, agency achievements, and book introduction.Strategies for Building an Engaged Audience Pre-Launch (00:00:55)Overview of paid acquisition, piggybacking/partnerships, virality, and organic growth for audience building.Piggybacking and Partnerships Explained (00:01:20)How to leverage existing communities and partnerships to access target audiences.Virality and Organic Growth (00:02:47)Discussion of viral marketing, influencer strategies, and the role of organic content.Summary of Audience-Building Approaches (00:03:53)Recap of paid, partnership, viral, and organic methods for audience growth.Leveraging Existing Customer Bases for Product Validation (00:05:07)Using current customers for product validation, feedback, and preorders to reduce launch risk.The Value of Existing Communities in Launches (00:07:11)How established audiences give a head start and lower costs for new product launches.Applying the Five-Step Framework to Amazon Sellers (00:08:14)Host introduces actionable takeaways, adapting Will's framework for Amazon product launches.Step 1: Product Validation Tactics (00:09:26)Using product inserts, QR codes, and Amazon analytics to validate new product ideas.Step 2: Audience Building and Customer Surveys (00:10:37)Reaching out to existing customers, using surveys to identify pain points and refine products.Step 3: Audience Engagement During Product Development (00:11:50)Keeping customers involved in product design and updates to build anticipation and loyalty.Step 4: Conversion Strategies and List Segmentation (00:13:05)Segmenting email lists for staggered launch campaigns to optimize Amazon ranking and conversions.Step 5: Scaling and Ongoing Audience Engagement (00:14:02)Using product inserts and ongoing engagement to prepare for future launches and scale the business.Review Research and Copywriting Insights (00:14:28)Using competitor reviews for product development and marketing language.Segmentation Strategies for Different Launch Models (00:15:19)How to segment audiences for Amazon vs. crowdfunding launches, prioritizing likely converters.Conclusion and Final Thoughts (00:17:01)Recap, book recommendation, and closing remarks.Links and Mentions:Advertising Tools:"Facebook Ads": "00:01:20""Google Ads": "00:01:20""Reddit Ads": "00:01:20""Amazon Brand Analytics": "00:10:37"Books:"Take Your Idea from Light Bulb Moment to Profitable Business in Record Time" by Will Russell: "00:00:52"Marketing Concepts and Strategies:"Piggybacking": "00:01:20""Virality": "00:02:47""Organic Growth": "00:03:53""Customer Surveys": "00:06:02""Product Insert Cards": "00:09:26""Segmentation for Email/Text Lists": "00:13:05"Content and Influencer Strategies:"User-Generated Content": "00:02:47""Influencer Marketing": "00:02:47""Referral Strategies": "00:02:47"Transcript:Josh 00:00:00 Today I'm super excited to introduce you to Will Russell. He is the CEO and founder of Russell Marketing. Russell Marketing is an innovative digital agency specializing in e-commerce launch marketing. To date, they have generated more than 25 million in revenue for over 300 new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain's New York Start-Up nation and many more. Will also has launched the Russell Gibbs Foundation, a family foundation that offers grants and mentorship to 501 C3 partners committed to diversity, equity and inclusion. In November of 2022, Will's first book launch in five. Take your Idea From Light Bulb Moment to Profitable Business in Record Time, was published by Nicholas Brealey. So welcome to the show, Will.Will 00:00:52 Thank you. Thanks for having me, Josh. It's a real pleasure to be here.Josh 00:00:55 When you talk about building an engaged, you know, audience or, you know, building it up a The following. What are what are the channels or strategies to kind of build this following of people before you've even launched a product?Will 00:01:15 By and large, most people are going to lean heavily into paid acquisition.Will 00:01:20 And so, you know, that means paying Facebook or Google or Reddit for ad space and driving traffic using those methods. Now, not everyone has big budgets. They can just plug in. To do that, I always suggest paid acquisition because frankly, is the quickest and easiest way of getting from where you are to where you need to be. But I understand not everyone has the budget. So for those who don't have those budgets, or for those who don't want to rely entirely on those budgets, there's a few other avenues you really look to. One is piggybacking. And so by piggybacking, we're looking for partners or like minded communities that already we have the people we want, and we want to build a connection with the managers or the founders of those communities and essentially piggyback on top of the success they've had to get access to these people. So examples of that might be, maybe you don't want to put $10,000 into a Facebook ad campaign, but maybe you could purchase an advertising spot or in a particular media websites newsletter, or you could write a guest post, or you could do some sort of exchange post promotional exchange with them over a period of six months, where maybe front end of that relationship, they're helping you, but then towards the back end, you're going to balance that out more and start helping them in different ways.Will 00:02:47 So piggybacking and looking at those kind of partnerships is a really good route. Another effort we're going to look to is virality. It's a tough one because it's you know, there are obviously elements to what makes something viral and, and checkboxes that you can go through. But there's always an element of luck there. You don't really know for sure whether a big effort to go viral is going to work. And so it can be a bit of a risk, but virality and that can be things such as word of mouth, marketing strategies, referral strategies and fun content, user generated content, things like ambassadors or affiliate marketing. We might even include some influencer marketing in that. So we've got the virality is certainly a good a good path to go. If you don't want to lean into pushing too much of your budget into paid ads, and then I mean, the fourth and longest one, I suppose is is the organic, you know, people that don't have big budgets and and maybe don't excel. I don't have any partners or I don't have.Will 00:03:53 I can't make things viral. They can't ...
Send us Fan MailMost teams sit at a 75–85% group renewal rate… but that's not the goal — it's the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don't come back, and how small breakdowns quietly kill retention. If you want to stop rebuilding your book of business every year and start compounding revenue, this is a must-listen.Key Topics CoveredWhy 75–85% renewal is average — and why 90%+ should be your targetThe hidden cost of low renewal rates (and how it kills efficiency)The real reason groups don't come back: “death by a thousand cuts”Why lack of follow-up is the #1 renewal killer (and how to fix it)How experience vs. expectation gaps destroy retentionTurning one-time group outings into long-term relationshipsSimple post-event follow-up systems that drive repeat bookingsHow to segment groups by renewal potential and prioritize the right onesWhy you're not selling tickets — you're selling someone else's reputationThe KPIs that actually matter: tracking renewal revenue, not just volumeTimestamps00:00 – Why renewal rates matter more than you think 00:30 – Industry benchmarks vs. real goals (75–85% vs. 90%+) 01:35 – Renewal rate = reflection of your entire system 02:28 – The compounding impact of lost groups each year 03:53 – Excluding one-time groups from your true renewal rate 04:51 – Why higher renewal = massive efficiency gains 05:20 – “Death by a thousand cuts” — why groups actually leave 05:49 – The #1 mistake: not asking for the renewal 06:45 – No follow-up = no renewal system 07:16 – Experience vs. expectation gaps 08:12 – Group leader pressure: you're selling their reputation 09:10 – Why transactional thinking kills long-term revenue 09:39 – Creating next steps and ongoing engagement 10:08 – One-time vs. repeatable groups (and how to handle both) 11:04 – Turning situational buyers into repeat customers 12:23 – Game day execution + post-event engagement 12:52 – Using photos and recaps to reinforce the experience 14:35 – Pricing vs. perceived value 15:04 – Positioning your offer as a time-saver 16:55 – Building a simple follow-up sequence (24–72 hours + beyond) 17:21 – Creating urgency for next year's booking 18:10 – Giving group leaders a “win” 18:39 – Segmenting groups by renewal potential 19:31 – Tracking renewal KPIs that actually matter 21:18 – Why renewal is always improve-able 21:47 – The real takeaway: small issues drive churn 22:17 – Shift from transactional → relationship-based selling 23:13 – Using surveys and feedback to continuously improveEpisodes mentioned: 134: Season Tickets vs Single Game - And How to Convert One Into the Other139: What Is Conversion Rate Optimization (CRO)?Call to ActionPull your group sales data from last season and answer two questions:What percentage actually renewed?Why didn't the others come back?Then build a simple post-event follow-up system — because without it, you don't have a renewal strategy… you have a guessing game.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! In this episode, Alyssa and Jessica from the marketing team explain why direct mail remains a cornerstone of real estate marketing, even in a crowded digital landscape. They highlight how the moment someone physically touches a mail piece creates stronger memory recall than scrolling past emails or banners. The discussion covers when to mail, what to send, and how to design campaigns that stay visible over time. Guidance is tailored to probate, divorce, pre-probate, late mortgage, and other niche leads, emphasizing credible branding, simple typography, and consistent color palettes. You'll get practical tips on envelope design, letters, postcards, brochures, and useful add-ons like checklists and resource guides. They stress testing and segmentation, treating non-responders, warm leads, and new prospects differently while keeping messaging cohesive. The episode also covers combining mail with digital channels for higher results, with benchmarks showing 9% house-list and 5% prospect-list responses, improving further with email, retargeting, SEO, and social. Real-world examples illustrate how recurring touches build trust, and how automation keeps campaigns running while you scale. Finally, Jessica invites listeners to book time for personalized branding guidance, emphasizing that long-term, multi-channel campaigns move probate and other niche deals forward effectively. Key Takeaways: Direct mail is strongest when paired with digital marketing. Combining mail with websites, landing pages, and online follow-up creates multiple touchpoints that drive engagement. Physical mail captures attention in ways digital cannot. When someone handles a mail piece, it boosts attention and memory recall, helping your message stand out. Consistent branding builds trust. Using the same visuals, messaging, and tone across letters, postcards, and online channels reinforces credibility over time. Segmenting leads and testing improves ROI. Targeting specific audiences and experimenting with styles, messaging, and timing identifies the best response rates. Long sales cycles reward persistence. In niches like probate and divorce, consistent outreach keeps you top-of-mind until prospects act. Automation keeps campaigns consistent. Autopilot systems and scheduled mailings run marketing smoothly with less manual effort. QR codes and landing pages accelerate conversions. Quick access bridges offline and online engagement, making it easier for prospects to act. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #DirectMailMarketing #RealEstateMarketing #RealEstateLeads #LeadGeneration Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show
Send a textWhat happens after the first donation may matter even more than the donation itself! Lauren Laski, Manager of Customer Success at Bloomerang, talks about how nonprofit organizations can build stronger donor relationships, improve retention, and create more reliable revenue over time.Lauren brings both fundraising and technology experience to the conversation, and she offers a clear reminder that the first donation should never be treated as the finish line. Instead, it should be seen as the start of a longer relationship. Lauren explains the power of prompt gratitude. She shares that when a first-time donor is thanked within 48 hours, they are “four times more likely to make a second gift.” That one practice alone can completely change how a nonprofit approaches stewardship.The conversation, with host Julia Patrick, also moves into recurring giving, which Lauren describes as one of the strongest tools for long-term donor retention and revenue stability. With recurring donors retaining at a much higher rate, nonprofits can reduce the feast-or-famine cycle that often comes with event-based or year-end fundraising. For organizations trying to build predictable cash flow, this is a major business lesson, not just a fundraising tactic.Another highlight of the discussion is Lauren's advice on donor segmentation. Rather than grouping supporters only by gift size, she encourages nonprofits to think about behavior, loyalty, interests, and motivations. That shift can help even smaller organizations communicate in more personal and effective ways. As Lauren says, “Even if you only have 200 donors, they're not all the same.”The duo also talk about the 80 /20 communication rule, where most donor communication should focus on impact and connection rather than constant asking. That approach helps organizations move from transactional fundraising to relationship-centered fundraising, which is far more sustainable over time.Strong donor retention is built through thoughtful systems, timely communication, and habits that make supporters feel seen, valued, and connected to mission results. For nonprofit leaders who want to grow fundraising in a healthier and more strategic way, this conversation offers a terrific roadmap! 00:00:00 Welcome and episode introduction 00:01:48 Meet Lauren Laski from Bloomerang 00:03:16 Bloomerang's AI tool Penny 00:05:28 The 48 hour gratitude rule 00:10:34 Why recurring giving is retention gold 00:13:40 Segmenting donors by behavior not just dollars 00:18:04 The 80 20 donor communication rule 00:20:49 How often major donors should hear from you 00:23:40 Aligning fundraising and marketing teams 00:27:14 Lauren's GiveCon invitation and final takeaways Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! In today's episode of the Mastermind podcast, the discussion focused on helping agents uncover additional opportunities from leads they already have by introducing the Property Plus Refresh program and highlighting the value of revisiting older data. The panel explained that many agents stop actively working leads after several months, even though circumstances often change over time. By refreshing existing records to identify property ownership, equity, and multi-property holdings, agents can uncover opportunities that may not have been visible when the leads were first received. A major portion of the conversation centered on how better data allows agents to narrow their outreach toward higher-probability prospects instead of marketing broadly to every contact in their database. By identifying which leads currently hold real estate or have significant equity, agents can prioritize their most valuable marketing efforts while maintaining lower-cost follow-up with others. This targeted approach helps conserve both time and marketing budgets while improving the likelihood of meaningful conversations. The panel also emphasized the importance of consistent long-term follow-up, noting that many homeowners require multiple touch points before making a decision. In some cases, opportunities arise months after the initial event as personal circumstances evolve. The episode concluded with a reminder that many of the most valuable deals are already sitting inside an agent's database, and refreshing older leads can reveal opportunities that might otherwise go unnoticed. Key Takeaways - The Property Plus Refresh program helps uncover property ownership tied to older leads already sitting in your CRM. - Refreshing older lead lists can reveal high-equity or multi-property opportunities that were previously unknown or overlooked. - Segmenting leads by property ownership allows agents to prioritize outreach toward the prospects most likely to sell. - Targeting only the strongest opportunities can reduce wasted marketing spend and improve overall return on investment. - Many successful deals come from older leads agents stopped contacting months after the initial outreach. - Consistent follow-up matters because most homeowners require multiple meaningful touch points before choosing an agent. - In many cases, your next listing opportunity may already exist within your current database. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #LeadGeneration #CRMStrategy #RealEstateTips #HighValueLeadsPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show
In this episode of InSights, Brad Bialy sits down with Hailey Birkner (Account Manager with Haley Marketing) to unpack why retention is built between deliverables and how intentional account management drives deeper relationships, stronger loyalty, and more revenue from the clients you already have. About the Guest Hailey Birkner is an Account Manager at Haley Marketing, where she helps staffing firms turn strategy into sustainable momentum. With a background in automation and client experience, she lives at the intersection of service, clarity, and trust—coaching clients toward consistent, long-term success. Key Takeaways Retention is earned between the wins. Consistency beats intensity—every time. Silence is not success; feedback fuels growth. Automation supports relationships, it doesn't replace them. Authenticity is your only real competitive advantage. Timestamps [03:25] – “Retention is built between deliverables” reframed [04:12] – Why service alone is just table stakes [05:08] – Consistency over intensity in client relationships [06:25] – Scaling personalization without losing authenticity [08:09] – Coaching vs. transactional account management [09:52] – Quarterly touchpoints that create momentum [11:00] – Using automation to nurture at scale [13:42] – Plan your work, work your plan [15:05] – Why silence is not success [16:54] – Creative follow-ups that re-engage clients [18:58] – Writing emails people actually respond to [21:06] – Segmenting accounts for smarter growth About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by FoxHire. If you're looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley
Why are we as a society so obsessed with Love Triangles? And why do we keep going back to them over and over again? Well, on this week's episode, we decided to tackle that very question while also discussing some of the best representations of the genre, some of the worst & some of the best 'so-bad its good' films, that Bollywood has to offer. Come for the info, stay for the chaos. It promises to be a very fun ride.00:00:00 Intro — why love triangles still work00:04:40 Why love triangles are engaging (audience “choice” fantasy)00:05:12 Segmenting the episode: Good vs Bad vs “Trashy”00:06:34 GOOD — Casablanca00:14:13 GOOD — Silsila00:19:06 GOOD — Forgetting Sarah Marshall00:24:19 GOOD — Challengers00:29:46 GOOD — Past Lives00:36:17 Quick shout-out — Eternity00:37:23 BAD — Segment intro00:37:48 BAD — Twilight series00:43:18 BAD — Pearl Harbor00:46:09 TRASHY — Segment intro00:47:03 TRASHY — Kuch Kuch Hota Hai00:51:51 TRASHY — Dil To Pagal Hai00:54:10 TRASHY — Main Prem Ki Diwani Hoon00:57:10 TRASHY — Dostana00:59:48 Wrap-up + outroFollow Us! On Instagram:https://instagram.com/twopleasepodOn X aka Twitter:https://x.com/TwoPleasePodOn Spotify:https://open.spotify.com/show/3i7THqryfJKdPDGJx2aH74?si=e0bc109eeaf74135On Apple Podcasts:https://podcasts.apple.com/in/podcast/two-please/id1564756422
Welcome to Follow Your Gut. Daily Anchors.I'm Juniper, and I'll be guiding you in this daily embodiment practice for grounding, expansion, and self-leadership.Today's anchoring practice is about gratitude, affirmation, and intention. Not as concepts, but as daily practices that change how your body experiences life.So often, especially when we are healing or supporting our child or someone we love through healing, our attention becomes very zoomed in. We focus on what's wrong, what needs to change, what feels hard, what still isn't better yet.This makes sense. Our brains are wired to look for problems to solve.But when we live only in that zoomed-in space, we unintentionally give more power to what feels broken than to what is actually working. And over time, that keeps the nervous system in a state of vigilance instead of safety.Gratitude is one of the most powerful ways to gently zoom out.Not to bypass the pain.Not to pretend things are perfect.But to remind your body that life is happening right now, and there is more here than just what feels hard.Gratitude creates safety.And safety is what allows affirmation to actually land in the body.As you come out of this practice, take a moment to gently set your anchors for the day.Today, I commit to nourishing my body with microbiome friendly food and abundant water.Today, I choose to support my mind, brain, nervous system, and liver with my rebalancing or maintenance supplements.Today, I trust that I am safe, and that everything is always working for me.And today, I will choose one small action that supports the life I am affirming.Let this practice orient your day and remind you that alignment is built through small, consistent choices.May your heart feel supported, your body feel safe, and your intuition lead your day.Trust your body. Follow your gut. Thanks for listening! I would love to connect with you ♡ Subscribe to the Nourished Newsletter Explore the Gut Rebalance Kits Visit our FAQ's Follow along on a Instagram Take the free Gut Health Quiz Email us at customercare@onleorganics.com Sending love and wellness from my family yours,xx - Juniper BennettFounder of ōNLē ORGANICS
As the BFCM dust settles, it's time to plan for Q4 and 2026. We're offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11's data suite to help you maximize profits with Meta ads.Claim your Creative Diversification Package at: https://www.tiereleven.com/cd Record Black Friday sales don't mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact. Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You'll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond. In This Episode:- Black Friday success myths- How to measure Black Friday success- Creating a profitable seasonal offer- Segmenting and retargeting your BFCM buyers- Selling to Costco vs. Walmart buyers- Preparing offers for Q4 and 2026 Mentioned in the Episode:Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.activecampaign.com/Next Insurance
We are back with another Wellness One episode, and today I'm joined by our favorite running sports psychologist, Emily Saul. I've admired Emily's work for years, and several athletes I coach have worked with her and seen real shifts in how they handle racing, training, and life. Emily shares how she came to sports psychology ... more »
Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today we're joined by Donatas Smailys, Co‑Founder & CEO of Billo, a creator‑marketing platform that helps DTC brands turn authentic creator videos into high‑performing ads. Explore Billo We dive into how brands can build a repeatable creator/content engine that integrates with ad funnels, why follower‑counts are becoming less relevant, how to brief creators with performance in mind, and why AI should support—not replace—human creators.Key TakeawaysWhy creator marketing must be treated as a systematic channel, not ad‑hoc influencer blastsHow to identify and match creators based on performance metrics (hook rate, CTR, ROAS) rather than follower sizeThe role of AI and data in briefing creators, generating content variants, and feeding back into ad performanceHow brands at the $3‑M‑$10‑M revenue stage can structure the first 90 days of creator‑led campaignsWhy authenticity still matters: synthetic avatar creators may work short‑term but risk long‑term trust and accountabilityThe emerging concept of “Answer Engine Optimisation (AEO)” and how creator/social assets feed into future search ecosystemsWhether you're a DTC brand marketer responsible for scaling ads, or a founder looking to build long‑term acquisition engines, this episode gives you a clear blueprint for building creator marketing into your growth stack.Timestamps00:00 AI brief generator and purchase data02:05 Why Billo started content at scale04:15 Creator marketing as a system06:20 Andromeda and creative diversity08:25 Segmenting by the why10:30 Let creators experiment and avoid fatigue12:35 AI influencers vs authenticity14:40 Meta partnership ads and Spark ads16:45 Answer Engine Optimization AEO18:50 Future of authenticity and human only20:55 First three months on Billo plan23:00 Performance backed creator selection25:05 Pricing and ad volume cadence27:10 Data loops AI variations and reuse29:30 Scaling creator content into paidHashtags#DTCPodcast #CreatorMarketing #InfluencerMarketing #UGC #EcommerceMarketing #PaidSocial #MetaAds #PartnershipAds #SparkAds #Andromeda #PerformanceCreative #AnswerEngineOptimization #AEO #Whitelisting #TikTokMarketing #AdCreative #CustomerAcquisition #DirectToConsumer #BilloApp #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He's been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.In This Conversation We Discuss:[00:28] Intro[00:53] Learning the fundamentals of consumer marketing[02:01] Climbing the ladder one title at a time[02:17] Pivoting a century-old business online[04:01] Transitioning from wholesale to direct-to-consumer[07:33] Balancing wholesale partners with D2C growth[10:08] Stay updated with new episodes[10:18] Investing ahead for scalable D2C growth[13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance[19:16] Collecting data before knowing how to use it[20:25] Leveraging legacy brand recognition online[23:05] Relying on product quality to drive loyalty[24:08] Driving growth through actionable data insightsResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1Plus size bras & lingeries for full-figured women glamorise.com/Follow Jon Pundyk linkedin.com/in/jrpundykSchedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestPerformance beyond Search and Social discover.taboola.com/honest/Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
We have reached half a (MIL)estone so let's give it a half assed effort!In Episode #500 of 'Meanderings', Juan & I discuss: six years of podcasting, the origin story of why we originally started, stats and highlights across YouTube and audio, mishaps (spiders, dead mics, random street cameos), how our focus on value has changed over the years, community shout-outs (thanks for the surprise cake, Mum!), the lessons learned from interviews and long-form chats and why we've kept ads out of the show, what “doubling down” means for us, clearer topic lanes across our channels (tech, AI, books, art, fitness) and staying open, decentralised and listener-supported while the tech and monetisation landscape evolves. Huge thanks to Cole McCormick for the support, absolute legend!Stan Link: https://stan.store/meremortalsTimeline:(00:00:00) Intro(00:01:01) Origins in 2019 & splitting channels(00:03:59) Going live & cake(00:05:02) Stats time: YouTube vs podcast numbers and history(00:10:02) Throwback: Mere Mortals challenges and early experiments(00:14:40) Shifting away from chasing numbers & Value(00:19:13) Format choices: long form, low edits and creator trade‑offs(00:23:20) Personal archives: NFT's & Old Clips(00:29:38) Audience vs creator value & peak effort era(00:35:12) Guest pitches and curation(00:36:57) Boostagram Lounge(00:40:22) Support models ahead: value for value, subscriptions and tech shifts(00:43:53) Advertising, AI & Governments(00:49:19) Doubling down: personal life over production(00:51:43) Segmenting interests: tech, AI, art, books, and fitness channels(00:56:19) Concrete plans: more conversations and remote interviews(01:00:19) Confidence to reach out: lining up future guests(01:03:50) Skills to build: live speaking and community events(01:08:50) Travel networks vs local communities: effort vs payoff(01:10:54) Sign‑off: six years in, 20k unique listeners and thanks Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast
In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events. Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.Timestamps:01:21 Eric's Social Media Following Breakdown03:00 The Start of Eric's Online Content Creation05:07 Key Factors in Eric's Rapid YouTube Growth08:44 The Importance of Feedback in Content Creation10:48 Using Negative Feedback for Improvement13:38 Eric's Current Business Revenue and Breakdown16:35 The Trade-offs of Reduced Travel and Events19:40 Segmenting the Audience: Fans vs. DJs27:07 The "Skill That Makes Money" Framework32:00 Strategies for Patreon Growth and Fan Engagement46:17 High-Ticket Offers and Masterminds54:10 Using Lead Magnets for DJ Audience Growth01:03:55 The Value of Packaging Knowledge into a Course01:10:15 Next Steps for Building a DJ Education BusinessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Eric Rhodes:Instagram: https://www.instagram.com/djericrhodesWebsite: https://theericrhodes.comYouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqwTikTok: https://www.tiktok.com/@djericrhodesFeatured in this episode:Kit: https://www.kit.comAmpersand Studios: https://ampersandstudios.coPatreon: https://www.patreon.comSitePoint: https://www.sitepoint.comWhisper: https://github.com/openai/whisperChatGPT: https://chat.openai.com
In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common—and easily fixable—mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions. About the Guest Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content strategy. With more than a decade of experience spanning SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines. Key Takeaways Your website isn't outdated—it's underperforming. If your homepage talks to everyone, it converts no one. Fresh, relevant content is your new SEO currency. Trust signals aren't vanity—they're validation. Small website fixes can create massive marketing wins. Timestamps [00:35] – Why 50 staffing websites revealed the same hidden issues [02:34] – Outdated messaging: confusing visitors and search engines [05:11] – Creating clear client journeys for your ideal audience [07:34] – The power of service pages for SEO and conversions [09:21] – Location pages: how to win local search (and clients) [12:11] – Segmenting your blog for stronger topical authority [16:07] – Building trust through Google Business and external reviews [20:19] – Why weak calls-to-action kill great marketing [22:46] – Footers that actually convert: making the last scroll count [25:42] – Bonus #1: The secret structure behind great headers (H1–H3) [28:47] – Bonus #2: Internal linking—the forgotten SEO goldmine [29:58] – Rapid-fire recap: eight fixes to implement this week About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it—with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
Is Singapore real estate overpriced in 2025? By examining long-term price trends, transaction volumes and interest rate movements, the conversation moves beyond general assumptions to reveal what's truly shaping the market today. In this episode, Melvin Lim explores why average growth figures—such as 5% per year—don't reflect ground realities. Segmenting by asset type and district reveals a sharp contrast between properties that have surged and those that have stagnated. With key frameworks like quantum pricing and the impact of policy harmonisation, this episode draws a macro-level view on why Singapore's pricing remains resilient, and how the psychology of ownership plays a pivotal role. If you're navigating capital allocation, planning an entry in Q4 2025, or considering holding strategies into 2030, this episode offers grounded perspectives.
In this episode, Jeannette Linfoot explores the critical role of personalization in business, emphasizing that it is no longer optional for entrepreneurs. She discusses the emotional connection customers seek and the dangers of fake personalization. Jeannette provides a practical playbook for creating genuine personalized experiences, including listening to customers, smart segmentation, ethical data use, and adding a human touch. She also highlights the importance of personalization in leadership and shares examples of brands that excel in this area. The episode concludes with a call to action for listeners to implement personalization strategies in their own businesses. You'll hear why: Personalization is a key driver for business growth. Customers desire experiences that feel tailored to them. Fake personalization can damage customer trust. True personalization begins with understanding customer needs. Segmenting your audience allows for more effective marketing. Data should be used ethically to enhance personalization. Adding a human touch can significantly improve customer experience. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
The Future of Insurance Sales is HEREhttps://agencycoachai.com We're now LIVE with a select group of agents.This is the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals.With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers close more and gives agents their time back.
This episode, hosted by Miriam Brown, offers insider tips for parents of first-grade children learn how to read. Parents will learn how to use simple guessing games while traveling in the car to help children learn that will support their ability to hear the individual letter sounds that form words. Miriam coaches parents on simple, age-appropriate practices to use during their bedtime story routine to start applying knowledge of letter sounds to read short words. Short spurts of consistent, interactive practice will help children build phonemic awareness and unlock the world of reading. https://publicschoolsuccess.com/2025/10/08/__trashed/
We are back with the latest Going Public with Evercore's Glenn Schorr.On this episode of Going Public, we unpack the rollercoaster of the past few months in private markets for alternative asset managers. Private markets is much more than private equity — and this episode dives into nuances of specific strategies and what it means for alternative asset managers' businesses.We discussed:Will the exit environment for private equity improve?Are animal spirits back in markets — and what does it mean for exits?Why and how private markets is more than private equity and private real estate.Why the wealth channel has been a contributor to alternative asset manager growth.How are banks responding to the expanding reach of private credit?Why private real estate could be a compelling category going forward, with 90%+ of real estate being privately owned.Making private markets more public — with expert analysisAlt Goes Mainstream has partnered with an expert who has seen the evolution of alternative asset managers from their early days.Glenn Schorr is a Senior MD and Senior Research Analyst at Evercore ISI, where he covers brokers, banks, asset managers, and trust banks as an analyst. He has covered financials since 2000 and started coverage of alternative asset managers when the first firms went public.He's consistently come up as one of the most thoughtful and well-respected analysts in the space. He balances deep research with a creative flair (just read one of the titles of his research reports and you can see his love of the game). He's been named to Institutional Investor's All-America Research Team for his coverage, most recently ranking #2 and runner up in 2023, #1 and #2 in 2022. Prior to Evercore, Glenn was a Senior MD at Nomura, serving as the lead financials analyst. Listen in as Glenn shares market stories, the evolution of alternative asset managers as businesses, the biggest and most exciting trends in private markets based on what the industry's largest players are doing, and we go “around the horn” for his analysis on the publicly traded firms. Show Notes00:00 Introduction and Countdown00:15 Introduction to Alt Goes Mainstream00:48 Meet Glenn Schorr: Wall Street Analyst02:08 Market Trends and Earnings Season02:15 Impact of Tariffs and Market Activity03:20 M&A and IPO Activity03:35 Private Equity and Market Dynamics04:34 Optimism in the Market06:11 Fundraising and Stock Prices06:52 Private Credit and Infrastructure08:31 Scale and Diversification10:19 Perpetual Capital and Investor Mindset13:51 Mega Trends and Long-Term Investments15:50 Real Estate and Market Cycles17:14 Long-Term View on Asset Managers20:04 Fee Structures and Performance24:15 Wealth Channel and Operational Challenges26:17 Institutional vs. Retail Investors28:41 Public vs. Private Markets31:01 Ceiling on Capital Raising31:42 Stewardship and Capacity Management33:03 Private Credit Market33:27 Direct Lending Market33:43 Competitive Banking Landscape33:55 Current State of Direct Lending34:22 Private Credit Market Expansion34:52 Investment Grade Private Credit36:19 Banks vs. Private Credit37:39 Banks' Adaptation Strategies38:53 Private Credit Market Size41:01 Insurance and Private Markets41:44 Apollo's Insurance Strategy43:45 Insurance Balance Sheet Power44:32 Insurance and Wealth Channels44:54 Private Wealth Return Hurdles46:47 Product Innovation in Private Markets47:00 Alternative Asset Managers' Strategies49:43 Wealth Channel Product Choices50:39 Approval Process for Wealth Platforms52:29 Third-Party Evaluators in Private Markets53:28 Convergence of RIAs and Investment Consultants54:15 Distribution Strategies for Asset Managers55:39 Servicing and Education in Private Markets56:16 Segmenting the Wealth Channel56:43 Morgan Stanley's Advisor Strategies57:45 Notable Developments in Private Markets59:19 Optimism in Financial Markets01:00:39 Concluding Thoughts and Future OutlookEditing and post-production work for this episode was provided by The Podcast Consultant.Company Coverage and DisclosuresEvercore ISIGlenn Schorr| Ticker | Company | AAMI | Acadian Asset Management | APO | Apollo Global Management, Inc. | BAC | Bank of America Corporation | | Glenn Schorr holds a long position in equity securities of Bank of America Corporation.| BK | Bank of New York Mellon Corp. | | Bank of New York Mellon Corp. is a client of Evercore LLC, and Evercore LLC has provided investment banking services to Bank of New York Mellon Corp. in the last 12 months. | | Evercore ISI or an affiliate has received compensation from Bank of New York Mellon Corp. for investment banking services in the last 12 months. | | Glenn Schorr holds a long position in equity securities of Bank of New York Mellon Corp.| BLK | BlackRock, Inc. | | BlackRock, Inc. is a client of Evercore LLC, and Evercore LLC has provided investment banking services to BlackRock, Inc. in the last 12 months. | | Evercore ISI or an affiliate expects to receive or intends to seek compensation for investment banking services from BlackRock, Inc. within the next three months. | | Glenn Schorr holds a long position in equity securities of Blackrock Inc.| BX | Blackstone, Inc. | | Blackstone, Inc. is a client of Evercore LLC, and Evercore LLC has provided investment banking services to Blackstone, Inc. in the last 12 months. | | Evercore ISI or an affiliate expects to receive or intends to seek compensation for investment banking services from Blackstone, Inc. within the next three months. | | An employee, employee's immediate family member, director or consultant of Evercore ISI or one of its affiliates (but not the covering research analyst or a member of the covering research analyst's household)is an officer, director or advisory board member of Blackstone, Inc.. | | Evercore ISI or an affiliate has received compensation from Blackstone, Inc. for investment banking services in the last 12 months. | | Analyst has a financial interest in a private equity fund managed by Blackstone, Inc.. | | Glenn Schorr holds a long position in equity securities of Blackstone, Inc. | | A member of Benjamin Rubin's household holds a long position in equity securities of Blackstone, Inc. | OWL | Blue Owl Capital, Inc | C | ...
Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We'll see you in The PPC Den!
Email marketing for voice actors can be a game-changer—or a spam trigger. In this episode of the Everyday VOpreneur Podcast, C.J. Merritt asks what happens when Gmail flags your outreach as spam. Marc Scott breaks down how automated sequences like those in Nimble can lead to delivery issues and what you can do to fix them. Learn how to stagger send times, rotate subject lines, and boost your email deliverability with Google Workspace. Plus, get practical tips on keeping your CRM clean and compliant so you don't burn your domain. If you're a VOpreneur using email to grow your business, this episode is packed with actionable gold.
What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute.
Tim Dyck is the founder of Best Culture Solutions and a seasoned expert in leadership development, employee engagement, and culture transformation. With a strong background in designing meaningful customer and team experiences, Tim is passionate about helping businesses thrive through intentional design and fractional leadership. "Leadership starts with self. Leaders build leaders." – Highlighting the importance of designing a process that begins with personal discipline. "If you don't have a process, how can you expect to achieve repeatable results?" – Emphasizing the foundational role of process in business and leadership success. Mike and Tim explore how fractional work can help businesses fill critical gaps fast, manage uncertainty, and create memorable customer experiences. They break down leadership mindset, designing for success, and why managing expectations matters. This episode helps leaders rethink how they structure their team, processes, and strategy with clarity and intent.
Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of ViberMedia, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue. Key Episode Takeaways: Jesse Kay started his entrepreneurial journey by launching a podcast at 16 and now runs a successful performance marketing agency. Email and SMS remain highly profitable channels—especially when properly integrated. Many brands, even large ones, fail at basic setup steps like correct form integrations and automation triggers. Using a multi-step popup form can significantly increase opt-ins. Segmenting your list by engagement and product interest dramatically improves deliverability and conversions. Automations like welcome series, cart abandonment, and post-purchase flows can drive 40%+ of email revenue. Brands can build a 200K+ list cost-effectively without relying heavily on paid ads. Consistent email sends—especially to your most engaged subscribers—are critical for staying top-of-mind. SMS should be used in sync with email to create a cohesive customer experience. Jesse's case study: Grew a sporting goods brand's list to 146K subscribers and $400K+ in welcome flow revenue using Facebook lead ads and smart automations. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Ever wonder how a 7-figure CEO plans bold business growth? I'm stepping up to the plate and sharing the exact 30-day strategy my team is using to grow—real projections, real numbers, and the behind-the-scenes of filling 20 mastermind spots at $30K each. You'll get a front-row seat to our lead gen game plan, what's working, and how you can use this same framework in your business. Let's build your growth plan together—press play!Click play to hear all of this and:[00:01] Why projecting growth matters (even when you can't control the outcome)[00:55] The real reason I'm focused on “just getting to the end of June” (and why this mindset works)[02:40] Why I'm revealing our projections publicly—accountability and transparency, baby![03:35] Initiative #1: Filling my favorite offer ever—the Mastermind[05:20] Our goal: 20 members at $30K each (here's why I'm sharing the numbers)[06:00] Lead gen strategy #1: Segmenting our newsletter list based on income levels[06:50] Lead gen strategy #2: Targeted podcast content with in-episode applications[08:15] The difference between “audience” and “buyers” (and how we're moving leads through the funnel)Listen to Related Episodes:Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team
Building on last week's discussion about why rolling over your old 401(k) into an IRA could be a smart move, this episode flips the script. It explores seven compelling reasons you might want to leave your 401(k) with your previous employer instead. I break down factors like fees, company stock advantages, penalty-free withdrawals, legal protections, and unique investment options that could all influence your decision. If you're approaching retirement or just planning your next career move, this episode is packed with insights to help you make the best choices for your financial future. You will want to hear this episode if you are interested in... [04:12] Leave company stock in 401k to use net unrealized depreciation, potentially saving on taxes via long-term capital gains. [08:55] Consider keeping company stock in an old 401(k) to avoid taxes and penalties if under 59.5 years. [10:01] IRA withdrawal exemptions and strategies. [16:01] Consider keeping your old 401 (k) for potential loan access, but check if your provider permits non-employee loans. [17:50] Deferring 401(k) distributions explained. When to Leave Your Old 401(k) With Your Previous Employer Changing jobs often means making quick decisions about retirement savings. While rolling over your old 401(k) into an IRA is a common choice, there are significant advantages to leaving it where it is. This week, I'm discussing the situations when maintaining your previous employer's retirement plan is advantageous. 1. Potential for Lower Fees If you worked for a large organization, their 401(k) plan might offer exceptionally low administrative and investment fees, especially if they've chosen robust menus with index fund options. While IRA costs have dropped due to strong competition among major financial institutions like Schwab, Fidelity, and Vanguard, some large employer plans still offer a lower cost. Always compare fees before making a move; sometimes, your old 401(k) will be the most cost-effective option available. 2. Tax Benefits of Company Stock (Net Unrealized Appreciation) Do you have significant company stock in your 401(k)? You could benefit from the unique tax break called Net Unrealized Appreciation (NUA). This allows you to pay lower long-term capital gains rates on your stock's growth instead of higher ordinary income rates. However, to take advantage of NUA, you must carefully roll out your stock and be mindful of any 10% penalty if you're under 59½. Know your stock's cost basis and consult with a tax professional to determine if waiting is best, especially if your cost basis is higher. 3. Penalty-Free Access Between Age 55 and 59½ Left your job between 55 and 59½? Here's a little-known benefit: you can tap your old 401(k) penalty-free before age 59½. If you roll the balance into an IRA, that door closes, unless you qualify for rare exceptions. This rule can be crucial if you need those funds to bridge the gap to retirement, so consider leaving at least part of your balance in the plan until you turn 59½. 4. Enhanced Creditor Protection Federal law (ERISA) offers 401(k) plans strong protection from creditors and judgments, even in bankruptcy. While rollover IRAs are also protected under federal and many state laws, the details can get complicated. Certain states may limit IRA protections, so it's wise to investigate your state's rules. Segmenting rollover IRAs from contributory IRAs can also help simplify tracking and protection. 5. Access to Stable Value Funds Some 401(k) plans offer stable value funds, a low-risk investment choice that often comes with a guaranteed minimum rate of return. While money market funds are currently paying more, that could change if interest rates drop. In lower-rate environments, stable value funds could offer an edge and a safe harbor for your retirement assets. 6. Possible Loan Availability Need to borrow against your retirement savings? Some plans allow you to take a loan from your 401(k), even after leaving the company. However, this isn't universal, since loan repayments are usually tied to payroll. Check with your plan administrator to see if this benefit applies; if it does, it could be an important safety net. 7. Required Minimum Distribution (RMD) Deferral if Still Working If you work past age 73, keeping your funds in a 401(k) with your current employer lets you defer required minimum distributions (RMDs). That's not the case with IRAs. Consolidating old 401(k)s into your current plan can simplify RMD timing and let your funds grow tax-deferred a bit longer. Make an Informed Move Rolling over your 401(k) may seem automatic, but there are times when staying put is the better choice. Carefully assess fees, tax implications, creditor protections, and your unique needs. Most importantly, consider working with a fiduciary, fee-only financial advisor who understands your entire financial picture. Resources Mentioned Retirement Readiness Review Subscribe to the Retire with Ryan YouTube Channel Download my entire book for FREE Charles Schwab Fidelity Vanguard Connect With Morrissey Wealth Management www.MorrisseyWealthManagement.com/contact Subscribe to Retire With Ryan
The key to clear communication is segmenting your list.And what that means is really just separating your main email list into different buckets on how they might have found you.Because as you do this and you have different lists with different people, you can have different kinds of conversations with them.This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same.You will have more individual conversations with your audience that will make them really feel heard and understood.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
In this episode, Sasha Orloff talks with Jean-Denis Greze, Co-founder and CEO of Town, about building an AI-powered tax solution for SMBs, exploring the startup's origin, the balance between automation and human expertise, strategic market targeting, funding insights, and the transformative potential of AI in tax preparation. -- SPONSORS: Notion Boost your startup with Notion—the ultimate connected workspace trusted by thousands worldwide! From engineering specs to onboarding and fundraising, Notion keeps your team organized and efficient. For a limited time, get 6 months of Notion AI FREE to supercharge your workflow. Claim your offer now at https://notion.com/startups/puzzle Puzzle
Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn't the creator. It's your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You've run influencer campaigns and saw little-to-no returnYou're still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you'll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners
Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)
Today we're talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT's a month for its premium service. We'll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT. Now, to be clear, I wasn't all that hot on ChatGPT 18 months ago. But in the AI world, 18 months is more like a couple of decades. Things have changed and definitely gotten better with ChatGPT. Particularly, in the last few weeks, the introduction of two new versions: Operator, and Deep Research. Now, at $200 a month, the combination of these two new services is 10 times as expensive per month as plain old ChatGPT. But if you need to get a lot more done more quickly in certain areas, they could definitely be an asset for you. We'll go in depth on three ways to speed up key valuable tasks today. Recap: Try Operator for… Segmenting your list, based on what they've done before Coordinating social media posting Collecting and analyzing customer feedback Try Deep Research For… Thorough competitive analysis SEO and keyword strategy Finding content opportunities Try AI Brainstorming For Coming up with content ideas Coming up with email ideas Coming up with social media ideas Call to Action: Find out more about the Chat GPT Operator/Deep Research upgrade and see if it's worth it for you. Download.
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow! If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before! DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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