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Mark Schaefer is a globally recognized keynote speaker, business consultant, and bestselling author known for his leadership in modern marketing and digital strategy. With over 30 years of experience in sales, PR, and marketing, he leads Schaefer Marketing Solutions and writes the acclaimed blog {grow}, consistently ranked among the world's top marketing blogs. A respected academic and practitioner, Mark holds advanced degrees in marketing and organizational development, teaches in the graduate program at Rutgers University, holds seven patents, and studied under Peter Drucker, the founder of modern management. He is a highly sought-after speaker, presenting at major events worldwide and advising organizations from startups to global brands like Adidas, Pfizer, and the U.S. Air Force. Mark is the bestselling author of ten influential books, including Marketing Rebellion, KNOWN, The Content Code, Belonging to the Brand, and his most recent How AI Changes Your Customers. His work is used as teaching material at universities globally, and he co-hosts The Marketing Companion, a top-ranked marketing podcast with over 1.5 million downloads, while contributing regularly to leading media outlets such as Harvard Business Review, The New York Times, and The Wall Street Journal. During the show we discuss: The most significant ways AI is reshaping organizations, workflows, and decision-making How AI is expected to impact humanity, work, and society over the next decade Why AI is rapidly changing how people learn, process information, and make decisions The rise of AI as a primary source of emotional support and guidance How businesses can make customers feel valued and human in an AI-driven world Why brands must now optimize for AI—not just end users What truly matters (and what no longer does) when communicating in the age of AI Resources: https://businessesgrow.com/
What if your customer research is missing the emotional truth because you're stuck on surface facts? Kathryn McGarvey joins me to discuss the kid's book, Adrian Simcox Does NOT Have a Horse + why sometimes the "lies" customers tell reveal more than cold demographics. We discuss how to dig past the first answer + why one client's sweary customers led to 900% signup increases. Plus, why being kind beats being right + how Chloe's mum delivers a masterclass in strategic empathy. Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts. Book discussed in this episode: Adrian Simcox Does Not Have a Horse - Marcy Campbell, illustrations - Karina Lorian Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list
Velocity Restorations serves a unique space in the restoration world — for enthusiasts who want a classic vehicle that captures the memories of their past without spending years in a garage or navigating endless custom decisions. Rather than operating as a boutique, one-off shop, Velocity takes an a la carte, production-driven approach. Customers choose from a curated range of options that fit within a carefully planned build system, allowing Velocity to deliver consistently high-quality restorations at scale. Their process is engineered for repeatability, efficiency, and continuous improvement, resulting in vehicles that are designed to be driven, not just displayed. Unlike companies producing brand-new replicas, Velocity Restorations starts with authentic, original vehicles, restoring them through a refined production line that preserves history while delivering modern reliability. With a growing inventory of sourced vehicles and demand that continues to rise, Velocity offers everything from classic and Fox-body Mustangs to Broncos, Ford trucks, Chevy Blazers, C10s, K10s, and Scouts. The result is a restoration experience that delivers peace of mind, a rare industry warranty, and a vehicle ready for road trips, memories, and real-world use. You can see Velocity's impressive builds at YouTube.com/@VelocityRestorations and explore build options at VelocityRestorations.com. The post TMCP #637: Tom Maxwell of Velocity Restorations // Classic Cars and Trucks Made on Modern Day “Small-Mass Production Line” first appeared on The Muscle Car Place.
TSMC's pricing power in the AI era, a brief history of TSMC's culture and CapEx decisions, and ongoing capacity constraints that should be pushing tech companies to build up competitors. Then: Thoughts on Netflix after Ben's interview with co-CEO Greg Peters, including Wall Street's concerns despite enormous success, whether and how the Warner Brothers acquisition could be a counter to YouTube, and the difference between Netflix content and user generated YouTube content. At the end: Questions about the Curt Cignetti of tech, a victory lap on OpenAI, advertising in chatbots, advertising as a force for good, and Andrew's Starbucks habit.
Customers are asking AI tools like ChatGPT where to go before they ever open Google. When ChatGPT recommends a local business, it is not random and it is not based on ads. It pulls from specific, trusted places on the web. If your business is not showing up there, you are invisible to AI-driven search.In this episode, we break down how ChatGPT decides which local businesses to recommend & the five most important places your business needs to appear to be considered. If you want to understand how to position your business so it gets recommended instead of skipped, this episode gives you a clear, practical roadmap to start with today.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and check out our search feature!
It's 53 degrees in Florida, and I'm freezing. But that's not what we need to talk about today. We're living in a trust deficit. Attention used to be the game, but we got burned out from all the noise. Now everyone's got blockers up and spam filters running. Jobs are harder to land. Customers are tougher to reach. Relationships take more work. But people are still out there. They're just interested in what interests them. And if you understand how to navigate this new interest era, everything changes. Your career, your business, your connections. All of it. Featured Story This morning at 7 am, I jumped on my weekly Face Your Passion inner circle call. Never thought I'd spend Wednesday mornings on Zoom, but it's become the best call of my week. Mature, professional people genuinely supporting each other and making their lives better. I decided to take them somewhere different today. We dove into something affecting every part of their lives right now, from landing jobs to running businesses to building relationships. Turned into one of those 75-minute sessions where everyone's leaning in because they're finally understanding why nothing's working the way it used to. The trust deficit isn't just some buzzword. It's the reality we're all navigating every single day, whether we realize it or not. Important Points The attention era burned us out with constant noise, so we built walls and turned on spam filters everywhere now. People haven't disappeared, they've just become laser-focused on whatever genuinely interests them most right now. Building real trust takes consistency over time: over 50 interactions for friendship, 7-8 hours for online trust. Memorable Quotes "We're living in an era of a trust deficit. A lack of trust. No kidding. We just are. It's how it is these days." "What gets your attention becomes your focus. It becomes what you're interested in. It changes your life completely." "If you listen consistently to me, you'll understand the context. You'll see I'm in the right direction always." Scott's Three-Step Approach Stop trying to grab attention with all the noise and start focusing on what genuinely interests your target audience. Build trust through remarkable consistency over time, showing up the same way again and again without changing. Understand the external factors shaping your world so you can navigate them rather than fight them. Chapters 0:02 - Cold weather complaints and connection updates 2:26 - The trust deficit era we're living in right now 3:36 - Why the attention era burned everyone out badly 5:22 - Welcome to the interest era (and how to win) 6:43 - Job hunting strategy that actually works today 9:11 - The 50-experience rule for building real trust 10:24 - Making this work for your actual life today Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: https://instagram.com/heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textOn this week's episode of Grease the Wheels, we close out our anthology on the Video MultiPoint Inspection, DVI, vMPI, etc -- with the most important part of the equation: the customers. Taking a step back, part of the reason why our customers are so unreasonable at times when it comes to our recommendations when it comes to facing or maintaining their cars is the immense amount of anxiety that they have about it. It is a known fact that the less you understand about a situation, the more the lizard parts of your brain are likely to overreact, over correct, and get defensive. When it comes to modern car owners, they really have never understood less! This is why they are so anxious, and why the Video MPI does so much heavy lifting when executed right. Even in short form, you can have a customer understand on even a rudimentary level what is going on with their car, why the recommendations that you made are accurate and factual, and why we do them in the first place. Quite simply put, the better that you can hold the customers hand and make them feel that they are making the right decision, the better your outcomes will be every single time! Also, this is something that folks with our skillsets rarely face, because we purposely go out and look for cars that are messed up when it is time for a new daily! Also Uncle Jimmy writes a modern country classic, goes 2 for two without a single bit of help from the service advisor (on a Saturday) and gets an incredibly well-timed email from someone on the other side of the MPI Equation (hint, it's Kalil's Mom making her second appearance in consecutive weeks!)This Episode of Grease the Wheels is brought to you in partnership with Surfwrench Digital! For more on Video MPI Training Visit https://www.surfwrench.com/video-mpi-training-landing/ to learn more. Video MPI Training built in the shop, by your Uncle Jimmy. Use code “GTW” for 50% off your training access!
Tiered pricing is becoming the simplest way to sell AI-powered SaaS without turning your pricing page into a technical explanation. In my interview with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, we talked about why AI is forcing new pricing decisions earlier than ever—and why "good, better, best" packaging often works because it keeps buying decisions clear while helping companies manage real AI costs. The AI era is making pricing margin-aware again. Tiered pricing helps you protect margins without forcing buyers to learn your cost structure. About Dan Balcauski Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, where he helps high-volume B2B SaaS CEOs define pricing and packaging for new products. He is a TopTal certified Top 3% Product Management Professional and helps teach Kellogg Executive Education course on Product Strategy. Over the last 15 years, Dan has managed products across the full lifecycle—from concept incubation to launch, platform transitions, maintenance, and end of life—across consumer and B2B companies ranging from startups to publicly traded enterprises. He previously served as Head of Product at LawnStarter and was a Principal Product Strategist at SolarWinds. Why Tiered Pricing Is Winning in the AI Era For years, SaaS companies could price mostly around value because marginal costs were relatively stable. AI changes the math. Dan points out that companies are now cutting meaningful monthly checks to model providers, and leadership teams can't pretend cost-to-serve is irrelevant anymore. That's a big reason tiered pricing is showing up everywhere right now. It gives teams a way to: Keep the offer simple for buyers Put premium capabilities where they belong Create a natural upgrade path that aligns with value and cost Most importantly, tiered pricing keeps you out of the weeds. The customer conversation stays focused on outcomes, not infrastructure. What Makes Tiered Pricing Actually Work Dan's point isn't "just shove AI into the top tier." Tiered pricing works when plan differences are easy to understand and tied to value drivers customers already recognize. Here are three practical patterns from the discussion that hold up well in the AI era. 1) Put AI in higher tiers when it boosts a user's output If an AI feature makes a person more effective—faster drafting, better triage, higher quality responses—tiering can be straightforward. The buyer already understands why a "Better" or "Best" plan costs more: it changes the capability of the team. This is also why seat-based pricing can still make sense for many AI-enhanced tools. If the value driver is still "help my team do better work," then users/seats remain an intuitive anchor. If AI increases team productivity, tiered pricing can stay aligned to seats—because seats still map to value. 2) Use add-ons when AI changes the value driver Sometimes AI doesn't just "help" the user—it replaces work entirely. When that happens, forcing it into the same tier structure can distort value and create confusion. Dan points to Intercom as a strong example of handling this well: The core support platform stays priced per user (agents), because the value driver is agent effectiveness. Their AI agent ("Fin AI") is priced separately because the agent isn't involved—the value is the number of issues the AI resolves. That's why per-resolution pricing makes sense. 3) Don't make buyers learn token math Dan's strongest warning is about token pricing. Customers don't want to learn what tokens are, and sales teams don't want to explain them—especially when you're selling a business outcome like faster support or better customer experience. Token-based pricing also shifts the conversation away from value and toward your vendor bill. As Dan puts it, customers don't care about your infrastructure costs, and pushing that complexity into the buying motion adds friction. If your tiered pricing requires a footnote explaining tokens, you're adding sand in the gears. A Tiered Pricing Checklist for AI Features Here's a simple way to apply this immediately: Good: Core workflow value, minimal AI (or AI where costs are predictable) Better: AI that boosts team output (speed, quality, throughput) Best: AI that drives outcomes at scale (automation, deflection, resolution) Add-on: Use when AI has a different value driver than the base product (example: per-resolution) Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Setting Your Development Pricing Fixed or Hourly Project Pricing A Project Management and Pricing Guide for Success Building Better Foundations Podcast Videos – With Bonus Content
After decades of refining Trust-Based Selling, it's become clear that one of the biggest misconceptions is that rapport equals trust — but it doesn't.Positioning as a peer takes away the ability to lead the conversation and uncover the real issues.True trust is built by stepping into the role of a trusted authority, not a friend.In this month's Stump The Guru show, I'll be addressing why trying to build a peer relationship with prospects before the selling process can actually harm your authority.I've made it my life's mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:· Stop "chasing" ghosts (leads that never call you back!)· Make the sale in ONE conversation, without pressure· Stop selling, create deep trust insteadI've taken my mission one step further and created a livestream show called “Stump The Guru'” -- where you get the opportunity to jump on live and ask me your toughest sales questions that you'd love an answer for.Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at http://www.UnlockTheGame.com/FreeConsult, and join him as a guest on his podcast "Stump The Guru" and get your chance to ask Ari one-on-one questions, fill in the form to be clickable to this link: https://links.arigalper.com/widget/form/rh5YanDqzZqPHVBCKlKG
Summary: In this episode, Denise Thompson and John R. DiJulius III discuss the essence of customer loyalty, emphasizing that true loyalty is built through small, intentional actions rather than large gestures. They explore the importance of service aptitude, consistency, and personal connections in creating a loyal customer base. The conversation highlights various strategies for enhancing customer experiences and the significant impact of employee satisfaction on customer loyalty. The episode concludes with actionable insights for organizations to implement a culture of above and beyond service. Takeaways: Loyalty is built in the everyday details. Service aptitude is crucial for understanding customer needs. Consistency in service builds trust and loyalty. Above and beyond moments can create lasting impressions. Personal connections enhance customer relationships. Low-cost strategies can significantly impact loyalty. Employee satisfaction directly affects customer experience. Identifying opportunities for above and beyond service is essential. Celebrating small wins encourages a culture of excellence. Trust is the foundation of customer loyalty. Chapters: 00:00Building Real Customer Loyalty 06:44The Importance of Service Aptitude 09:50Creating Trust Through Consistency 11:47Above and Beyond Moments 14:44The Power of Personal Connections 18:03Low-Cost Strategies for Loyalty 19:54The Return on Investment of Loyalty 21:13Employee Satisfaction and Customer Experience 23:11Implementing Above and Beyond Culture 36:00Identifying Above and Beyond Opportunities Links: The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
For an industry that promises speed and convenience, booking a charter flight is still painfully slow. Customers pay a premium for flexibility and time, but the booking experience feels stuck in another era. Manual steps, disconnected systems, PDFs bouncing around, and payment delays that leave too much uncertainty after a decision's already been made. Demand isn't the issue; the process is. And the tricky part is that the problem doesn't live in one place. It shows up between quoting and booking. Between booking and payment. Between sales and dispatch. Everyone's doing their part, but they're doing it on tools that don't really talk to each other. As volumes grow, those gaps don't just slow things down. They create blind spots, add risk, and make scaling harder than it needs to be. On paper, the workflow looks fine. In practice, handoffs pile up, confirmation gets fuzzy, and convenience starts to break down. What breaks when charter sales and payments are treated as separate problems, and what does it look like when a platform is built around both? In this episode, I sit down with Greg Johnson, President of Tuvoli. We talk about why the charter industry is lagging behind customer demand, where things start to slip after a deal is supposed to be done, and how Tuvoli is bringing clarity to that moment instead of adding more steps. You'll also learn; Why charter booking still feels slow in a premium, time-sensitive market Where the process starts to break down between the quote, booking, and payment How disconnected systems create blind spots for brokers and operators Why payments became the anchor point for trust and visibility What happens when confirmation isn't clear or timely Why fixing one step in isolation doesn't solve the bigger issue How charter-specific tools differ from generic sales platforms Where automation is already reducing friction How AI is starting to influence quoting and pricing decisions What operators risk by sticking with legacy workflows About the Guest Greg Johnson is the President of Tuvoli, an end-to-end platform built to simplify quoting, booking, and trip management in charter aviation. Greg is an entrepreneurial leader with deep experience at the intersection of aviation, operations, and technology. He's known for identifying where processes break down and using technology to drive real, measurable improvements. Colleagues often describe him as “a business guy who actually understands the technology.” His background spans contract services for major passenger airlines, a business process improvement role at Federal Express, the founding of a technology-driven private jet charter brokerage, leadership of the IT team at the world's largest air charter brokerage, and the creation of an online community serving the charter aviation space. Greg has worked across Fortune 100 companies, private equity-backed organizations, and early-stage startups. His experience covers Part 121 airlines, cargo operations, general aviation, and private jets, with leadership roles spanning operations, executive management, technology, and business development. To learn more, visit https://www.tuvoli.com/ and connect with Greg on LinkedIn. About Your Host Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers, and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association. For more aerospace industry news & commentary: https://craigpicken.com/insights/. To learn more about Craig Picken, visit https://craigpicken.com/.
On this podcast episode, we have Kaela, a returning guest to discuss common customer requests that make servers cringe. As veteran restaurant servers, we dive into what servers hear when customers say these lines. Learn about the nuances of customer requests and how they're often interpreted in the restaurant industry..#Restaurant, #ServerLife, #ServiceIndustry, #Hospitality, #ServerStories #RestaurantComedy Follow Me On Social Media:Instagramhttps://www.instagram.com/themodernwaiterpodcast/TikTokhttps://www.tiktok.com/@themodernwaiterMore Info https://www.themodernwaiter.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Text Me A Question!If you plan your 2026 business goals the same way you planned 2025, you'll get the same results.In this episode, we break down why traditional goal-setting doesn't work for online business owners—and share the exact 5-step planning system we use to help clients hit consistent revenue goals.
→ Visit https://jasminestar.com/consistent to experience my invitation for you! ←↓Want to turn your social media engagement into real sales? In this episode, I'm sharing my 3-part Engagement to Customers Framework—the exact strategy I teach entrepreneurs to go from likes and comments to paying clients.You'll learn how to:✔️ Find your dream customers online✔️ Build trust by being genuinely helpful✔️ Invite engagement without sounding salesyWhether you're just starting out or scaling to your next level, this framework works across all industries—and I'm sharing real student examples to prove it.It's time to stop posting and hoping... and start connecting with intention.Click play to hear all of this and:[00:59] Why most people fail at selling online (and how to fix it)[02:00] The cocktail party analogy: Why your “buy now” post isn't working[04:00] Step 1: Go to them—how to find your dream customers online[05:00] “The Comment Party” strategy: Build visibility through engagement[06:00] “The Group Party” strategy: Why Facebook Groups still work[07:00] “The Hashtag Party” strategy: How to use hashtags with intention[09:15] Step 2: Be helpful—how to position yourself as the go-to expert[11:35] Step 3: Invite to engage—how to make your next step clear and non-salesy[14:00] Real-life example: How to lead a DM convo that convertsListen to Related Episodes:Sell the Impact: A 3-Step Framework To Increase Your SalesHow to Attract & Convert More Leads Without Feeling SalesyInside our 8-Step Sales Framework for Consistent $10K MonthsFor full show notes, visit jasminestar.com/podcast/episode615You know that feeling when you find a platform that just works—and you never have to worry about switching? That's been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you're ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
Shep Hyken's Latest Research and Insights on Customer Service and Experience Shep discusses the five most important trends and predictions for 2026, what you should stop doing to create a better customer service experience, and a sneak peek at the findings from his latest customer service and experience research. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What are the top customer service trends that leaders can expect to see in 2026? Why is it important for businesses to provide both AI-powered self-service options and live customer support? How can companies build and maintain trust with their customers? How can frontline employees be a valuable source of insight for customer experience improvements? Why is ongoing customer service training important for employees, even after onboarding? Top Takeaways: Trust is the foundation of customer relationships. When customers don't believe that a business will keep its promises, they will move on to a brand that will. When a brand provides honest communication and consistent follow-through, they build confidence with its customers. Personalized service is an expectation. Customers expect businesses to know who they are and remember their history, whether it's past purchases or previous conversations. When you use data to improve your customers' experience, like recommending better products or sending relevant messages, they feel treated as individuals rather than just transactions. AI is becoming a normal part of customer service. Most customers expect self-service options to handle simple requests and get simple answers. But this doesn't mean that human agents are becoming obsolete. Customers still want to speak to live agents, especially when dealing with complicated or emotional issues. This is why companies need to encourage customers to use self-service tools while letting them know that they are welcome to call when they need to. Companies should map out employee journeys just as they do with customers. Find what's frustrating, and make work smoother and easier. When employees are treated with care and respect and provided with the tools and training they need, they are more likely to create happy customers. Training should not be limited to onboarding. It should be an ongoing process to keep customer service skills sharp and expand their capabilities. It can take the form of short reminders, weekly huddles, or sharing moments of magic with customers. Consistency is more important than "wow" moments. Trying to go over the top every time isn't realistic or necessary. Predictable, reliable experiences are what makes customers feel safe and valued. When customers know what to expect, it builds their confidence and makes them want to come back. When a customer has a complaint or problem, it's not enough to just fix the issue. The goal is to restore confidence and make the customer want to do business with you again. Meet with your team, and ask why the problem happened. Then, find ways to prevent it in the future. Solve for the customer's feelings, not just the complaint itself. Plus, Shep shares interesting stats from his latest customer service and experience research. What is more important to customers, service or price? What makes them trust a business more? What makes them come back again and again? Tune in! Quote: "Customers continue to be smarter than ever and with higher expectations about the experience that they receive from companies they do business with." About: Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Guest April Obersteller is a people-centered leader, operator, and founder of And Not Or, a community and leadership platform built around the belief that we don't have to choose. She has led customer and employee experience across iconic consumer brands, including YETI and woom, and now leads community and experience at Recess. April also hosts The AND Podcast, where she shares real conversations about leadership, growth, and humanity. Summary In this episode, Jeff talks with April Obersteller, co-founder and CEO of And, about what it really takes to build companies that succeed by investing in people as much as products. Drawing on her experience at fast-growing brands like YETI and her work with startups and scale-ups, April challenges the false choice between caring for employees and driving business results. Instead, she advocates for an "and" philosophy—holding space for profitability and people, clarity and uncertainty, action and reflection. April explains why internal customers are often overlooked, how intentional care doesn't require flashy programs, and why culture can't be faked with posters or slogans. She also discusses brave leadership, emphasizing awareness, courage, and the willingness to act amid discomfort. Throughout the conversation, April highlights how focusing on employee success ultimately creates better customer experiences, stronger teams, and more resilient organizations. The episode offers a thoughtful exploration of leadership, scalability, and how curiosity and creativity emerge when leaders resist either-or thinking and instead embrace the complexity of building something meaningful. The Essential Point Sustainable business success comes from embracing "and" thinking—supporting people and performance together—rather than treating employee care as secondary to growth or profit. Social Media & Referenced LinkedIn Website
Undiscovered Entrepreneur ..Start-up, online business, podcast
Did you like the episode? Send me a text and let me know!! From $0 to Million-Dollar Launch: How Justin Bannon Built a $200M Company in 2008's Financial Crisis What do you do when the world's economy collapses? If you're Justin Bannon, you quit your dream job at General Electric and launch a business anyway. Discover why starting during a crisis might be your biggest advantage and why talking to people matters more than perfecting your product. What You'll Learn: ✅ Why 2008's financial crisis was the PERFECT time to start a business ✅ The survival mechanism that forces breakthrough success ✅ How 50 customer conversations replace months of planning ✅ Why distribution strategy beats product development every time ✅ The "accomplishment audit" that turned ideas into $200M in sales ✅ How one virtual talk led to major speaking opportunities Key Insights: Opportunity Born From Crisis "There's never a perfect time and there's always gonna be a reason not to. Opportunity is born out of crisis—people are hungry for something exciting during uncertain times." Burn the Boats Strategy Justin and 4 partners quit their jobs simultaneously with no products, no customers, just an idea. "When your back is against the wall and you have to make it happen, you fight like you're fighting for air." The 50-Conversation Rule "Don't build in a garage. Don't trademark. Don't hire attorneys. Talk to 50 people in your industry. Book 3 conversations a week. They become your most valuable source of information AND your first customers." Distribution Over Product "Everyone focuses on product. Start with distribution. How are you gonna get this to market? Every idea dies on the shelf without distribution. Become an expert at channel strategy first." Timestamps: 0:00 - Quitting GE During 2008 Crisis 2:00 - Jumping Off the Cliff Without a Parachute 4:00 - Why Crisis Creates Opportunity 6:00 - Linking Arms: The Power of Partnerships 9:00 - First Product Development Journey 11:00 - Million-Dollar Launch Day 14:00 - The Pitfall That Led to 300 Customers 17:00 - Stop Overthinking, Start Taking Action 20:00 - The 50-Conversation Strategy 24:00 - Why Distribution Comes Before Reclaim your "zone of genius" by letting Opus Clip automatically turn your long-form podcast into dozens of viral-ready shorts—start your free trial today at podnationopus.com For a 15% discount on your first purchase go RYZEsuoerfoods.com use code PODNA15 Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.com Skoob at Gettin' Basted Facebook PageAcross The Start Line Facebook Community Find out what one of the four hurdles of stop is affecting you the most!!Black Friday coaching Sale now!! 65% off original price! go to stan.store/skoob to book your appointment and take advantage of this limited time offer! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom
In this Cloud Wars Special Report, Bob Evans sits down with Mike Sicilia, CEO of Oracle, to discuss Oracle's rise to the number-two position on the Cloud Wars Top 10. Their conversation explores why customers are increasingly gravitating toward Oracle, how AI embedded across infrastructure and applications is accelerating time to value, and why openness, multi-cloud flexibility, and data gravity are reshaping enterprise decision-making.Oracle AI Strategy and ProductsThe Big Themes:AI Built In, Not Bolted On: Oracle's momentum is rooted in embedding AI directly into its database, data platform, infrastructure, and applications rather than layering it on later. This architectural decision enables customers to train models, run inference, and deploy intelligent applications faster and more reliably. AI is foundational across ERP, retail merchandising, healthcare, and industry solutions. By integrating AI at every layer, Oracle reduces friction, accelerates adoption, and delivers immediate business value, helping customers move beyond experimentation into production-scale AI initiatives with confidence and speed.AI Changes Customer Engagement Models: The traditional technology upgrade cycle has been replaced by continuous, iterative innovation. With quarterly Fusion updates delivering hundreds of new AI-enabled features automatically, customers see constant improvements without added cost or disruption. Sicilia noted that AI data platforms and agent-building tools now enable daily innovation.Scale, Responsibility, and Customer Trust: With more than half a trillion dollars in contractual commitments, Oracle's leadership views execution and trust as paramount. Sicilia says that Oracle's decades-long experience running no-fail, mission-critical systems uniquely positions it for the AI Era. Customer success, support, and operational alignment have been restructured around an “AI-first, service-first” mindset.The Big Quote: “Very quick time to value has a lot to do with data gravity, and we are the custodians of the data. We are, in fact, the creators of a lot of the data from our applications.”"More from Oracle:Learn about Oracle and AI or OCI for AI. Visit Cloud Wars for more.
Frustrated by the over-the-top security features that continually locked my retailer-branded credit card, I called the bank that issued it to cancel it. I was stunned at the process. The audio system handled everything without engaging a real person to intervene. The bank had no idea why a long-term customer was leaving. And the retailer ... The post Care for Customers appeared first on Unconventional Business Network.
Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro to discuss why your most loyal customers are your best marketing channel and how to turn their advocacy into a powerful content engine.In this episode, we cover:The Loyalty Loop: Why advocacy is the bridge that shortcuts the marketing funnel and leads directly to consideration and sales.The "Banana" Theory: Why chasing demographics like Gen Alpha or Millennials is a mistake and how to distinguish true target audiences from general media consumers.Brand Connection Workshops: How to uncover the real reason people love your brand by interviewing customers, employees, and even founders.Trend Traps: Why jumping on viral trends (like the Grimace shake or mannequin challenges) can alienate loyalists if it doesn't match your core values.Gamification Success: A look at how the "Dollar Tank Club" proved that gamifying loyalty programs can drive massive engagement and sales.About Deborah Shapiro:Deborah Shapiro is a "data diva" with over 20 years of experience in the food marketing business. She currently serves as the VP of Growth for Black Angus Steakhouse and consults with large retailers through her company, SNS Insights. Deborah specializes in loyalty marketing and understanding the data behind what makes customers tick.Connect with Deborah:LinkedInWebsiteText us what you think about this episode!
Everyone wants momentum. Almost nobody is building stability.And that's why most leaders flame out right when it starts working.This episode is a hard reset on what actually lasts.1. Stable is the new sexy Fast growth looks impressive. Stable growth changes lives. Why boring fundamentals beat flashy spikes every single time.2. Customers vs distributors. Which actually matters more? Most leaders get this backward. What happens when you chase builders without a real customer base. And why stability always starts with demand.3. The quiet power of a real USP Not a slogan. Not a pitch line. A true reason people choose you when options are everywhere.If you don't have one, you're competing on personality and price. That's a bad long-term plan.4. Playing the long game as a leader Cash flow. Culture. Trust. Why leaders who think in decades win, even when the market gets loud.This episode isn't hype. It's perspective from someone who's seen cycles come and go.If you're building something you want to keep, not just start, this one matters.That's the tone. That's the lane. That's how you attract serious leaders.
Why does your bar show up on Google, but not when someone asks ChatGPT where to go for a drink? That's happening more than you think, and it's costing bars real customers. People haven't stopped searching, they've just started asking AI instead, and AI looks at your business differently than Google does. In this episode, I break down how local search actually works now and why bars that only focus on SEO are getting skipped. If you want your bar showing up where people are actually asking, this episode will make the shift clear.
In this episode, a former drug trafficker "Fernando" breaks down how crystal meth from Mexico's most violent region flooded small-town America — and how he lived at the center of it. Raised in a multi-generation trafficking family tied to Michoacán, Fernando reveals how meth labs in Mexico, tight-knit immigrant networks, and overlooked U.S. towns created one of the most devastating drug pipelines in modern history. From burying cash in the ground to moving hundreds of pounds before age 20, this is an unfiltered look at the business, culture, and consequences of the meth trade. Fernando discusses: -Why Michoacán became the epicenter of crystal meth -How cartel families expand into small U.S. towns -The economics of meth vs cocaine -Gambling, narco culture, and “front” businesses -How federal cases are quietly built for years -Life inside federal prison and the cost to family -Why leaving the game is harder than entering it This episode is raw, detailed, and brutally honest — a firsthand account of how an entire system operates in plain sight. This Episode Is #Sponsored By The Following: The Wellness Company! Visit twc.health/connect to get American Made Ivermectin. Order your 6-month supply today and use code CONNECT for $30 Off + FREE shipping. USA Residents only
In this episode, Mark Roberge, author of the upcoming book The Science of Scaling, breaks down why so many companies fail to evolve their Ideal Customer Profile (ICP) despite changing market conditions—and reveals the surprising truth: it's emotional decision-making, not data, holding them back. Discover the game-changing "green, yellow, red" framework that separates truly ideal customers (those with high lifetime value) from those draining your resources, and learn how to strategically reallocate your team's efforts to maximize retention and expansion. Plus, explore how getting your ICP right doesn't just boost sales—it aligns your entire organization, from marketing and product development to customer success, creating a powerful go-to-market engine that drives real scaling.Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably. Connect with Mark: Stage 2 CapitalResources mentioned:The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably:The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
In today's Cloud Wars Minute, I break down how Google's new Gemini 3 Flash delivers near-real-time AI performance with the speed, scale, and cost efficiency enterprises need as AI moves from Q&A to action.Highlights00:03 — Google has expanded its Gemini 3 model family with the introduction of Gemini 3 Flash, a model designed for speed without sacrificing quality. Gemini 3 Flash enables organizations to process data close to real time, and it's incredibly efficient, combining enhanced speed with better price performance, with this speed comes scalability.00:48 — Ultimately, Gemini 3 Flash enables multimodal processing, which means it can build applications that analyze video and extract data in near real time. Gemini 3 Flash addresses the demand for AI-driven coding and supports the development of more autonomous AI ecosystems at scale, all in a cost effective manner.01:14 — It delivers incredibly low latency, providing near real time experiences, which contrasts with many existing other large language models that often suffer from delays. Speed-optimized models like Gemini 3 Flash are becoming essential as the AI Revolution transitions from the Q&A to one of action.01:40 — Customers now demand capabilities that drive live applications and assist users in real time. This is particularly important considering predicted growth of autonomous AI agents. Now beyond this, as users become more accustomed to AI, they expect multimodality. Visit Cloud Wars for more.
A major service outage left thousands of Verizon customers without the ability to call or text for hours. Verizon, the nation's largest wireless carrier announced it will give affected customers a $20 credit "to provide some relief." Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.
ICE Chases DoorDasher into Customers House!
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to the What's Next! Podcast with Tiffani Bova. This week I have the pleasure of welcoming from Australia, John Dwyer, also known as JD. He is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called the Institute of Wow and JD's mantra is that one's marketing needs to wow prospects. I'm sure you all understand exactly why I invited him to our show but dive into what you should be doing to grow and build a successful business in 2026. THIS EPISODE IS PERFECT FOR…leaders, founders, and marketers who want to stand out in crowded markets and create real customer loyalty without relying on gimmicks or short-term tactics. TODAY'S MAIN MESSAGE…most companies say they care about customers—but very few design their business around them. In this episode, we explore what actually separates brands people remember from those they forget. John challenges leaders to rethink how they show up for customers, arguing that sustainable success comes from intentional experiences, not louder marketing. KEY TAKEAWAYS… How small, thoughtful actions can create disproportionate brand impact. The difference between being visible and being memorable. How leaders can embed customer-first thinking into everyday decisions. WHAT I LOVE MOST…I loved John's reminder that meaningful differentiation doesn't come from copying what others are doing—it comes from truly understanding your customer and being willing to act on that insight. His perspective reinforces that growth isn't about chasing trends, but about committing to experiences that people actually care about. Running Time: 30:47 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find John Online: LinkedIn Website
In this episode, host Josh interviews Simon Hammer, VP of Product at Vimbly Group, about acquiring and managing e-commerce brands. Simone shares a case study from the cocktail shaker market, illustrating how focusing solely on quantitative metrics led to missed opportunities. He emphasizes the importance of qualitative customer feedback, brand storytelling, and product-market fit to build lasting brands and avoid competing only on price. The discussion highlights key lessons for e-commerce leaders: assess market potential, listen to customers, and continuously test and iterate to stay competitive.Chapters:Introduction to Simone Hammer and Background (00:00:00)Josh introduces Simone Hammer, his background, and experience in e-commerce and investment banking.Approach to Brand Acquisition and Quantitative Analysis (00:00:55)Discussion on traditional quantitative methods for acquiring brands and the limitations of focusing solely on numbers.Case Study: Cocktail Shaker Brand and Market Dynamics (00:01:38)Simone shares a case study about their cocktail shaker brand, market share, and the impact of COVID-19.Competitor Analysis and Information Memorandum (00:03:08)Simone describes obtaining a competitor's information memorandum and insights into their strategies and market position.Market Changes and Increased Competition (00:04:07)Discussion on rising freight costs, increased competition, and the challenges faced in the cocktail shaker market.Brand Building vs. KPI Focus (00:05:05)Comparison between their KPI-driven approach and the competitor's focus on brand building and storytelling.Consequences of Ignoring Qualitative Feedback (00:06:59)Simone explains the negative outcomes of neglecting qualitative customer feedback and the resulting price competition.Importance of Qualitative Customer Insights (00:07:53)Emphasis on the value of qualitative data, customer feedback, and brand building for long-term business success.Lessons Learned and Industry Trends (00:09:01)Reflection on industry trends, the necessity of qualitative insights, and the risk of competing solely on price.Host Reflection and Question on Customer Feedback (00:10:04)Josh reflects on his own business practices and asks Simone what customer feedback they missed.Specific Customer Preferences Missed (00:10:53)Simone details specific customer preferences, such as the shine of the shaker and the appeal of the stand.In-Person vs. Online Customer Insights (00:11:55)Insights gained from in-person customer interactions versus online feedback and the importance of customer development.Three Key Takeaways for E-commerce Success (00:13:43)Josh summarizes three actionable takeaways: market opportunity, listening to customers, and continuous testing.Closing Remarks and Future Follow-Up (00:16:48)Josh thanks Simone and mentions the possibility of future episodes to check on progress.Links and Mentions:Tools and Websites Helium 10Key Takeaways Identifying Market Opportunities: 00:13:43Listening to Customers: 00:14:47Testing and Iterating: 00:15:49Transcript:Josh 00:00:00 Today, I'm excited to introduce you to Simon Hammer. Simon is the VP of Product at Vimbly Group, a New York City based firm that scales and invests in tech enabled businesses where he has worked for over ten years. He currently runs Vimbly Group's e-commerce business unit, as well as having his hands involved in a number of Vimbly Group's eight other business units. Prior to the Vimbly Group, Simon was a healthcare investment banker at a boutique investment bank in New York City, where he focused on raising capital and mid-market mergers and acquisitions involving biotech, healthcare, technology and healthcare service companies. He has a bachelor's degree from Cornell University, and I met Simon at the Billion Dollar Seller Summit earlier this year. And Simon, I'm excited to welcome you to the podcast. Welcome.Simon 00:00:50 Thanks, Josh. Really appreciate that. Nice intro. Thanks for having me.Josh 00:00:55 As you look to acquire other brands, and I love that you kind of were an acquire or aggregator before the aggregator theme became pop became popular. So you're not on the the bandwagon there.Josh 00:01:08 You can be like, no, we were doing this long, a long time ago. You know, I think that that's really interesting, Simon. I think you've taken this approach that's actually a little bit different than I think the typical answer is, right, because I've listened to a bunch of other people that talk about acquiring businesses. And I'm looking at these specific numbers and, you know, I'm trying to draw conclusions and, you know, kind of look at 2020 and what happened during Covid and say, okay, this was an artificial bump and it's all very quantitative, right?Simon 00:01:38 All the quantitative stuff that you're talking about like looking historical, it's a given. Right. We always do that. We've always done it. And for the longest time, that's all we did. And, you know, one of our brands right now is going through a major shift in that it, for such a long time survived on three products. Basically, there's a whole, you know, there's more skews, but there's basically more Asians.Simon 00:02:02 But there's there's effectively three basins. One of those. basically a shell of itself now. And part of the reason why is because, you know, actually, if you'll divulge me for a second. So, pre-COVID and even through the first, you know, a couple years of Covid and depending on where you want to, you know, start and stop it, I guess. or, you know, where the beginning till now is, I guess. But first couple of years of it, it was doing incredibly well, right? It was something like anywhere between 25 and 35%, or it accounted for 25 to 35% of our gross margin. That gross margin, including everything from landed costs, three PL costs, FBA costs, advertising, marketing returns, all that stuff. Just not just not like overhead and, and software, things like that nature. But but gross profit. Right. And so it was a large part of our business. this one product and you know, during the beginning of Covid, I got my hands on a competitor, one of our biggest direct competitors.Simon 00:03:08 Their information memorandum, which is basically like their, this deck. it's like 50 pages of their business because they're trying to sell their business. Okay. And through like, you know, like, you know, my partner Sam, he has just a ton of connections in the entrepreneur space, a ton of connections with these brokers. And so we get a lot of deals right across a lot of different industries. and so we just happen to get our direct competitors information memorandum. Right. So this gave us everything about their business, right? We knew the numbers. We knew. we knew, who their suppliers were, right? What their strategy was, what their projections were like. You know, you name it, we knew it. And, I mean, we were like, we could look on helium ten and know that we were dominating. But then we saw the real numbers. We were, you know, we were dominant player in the market. and then all of a sudden, right, like during Covid, you start seeing freight costs go up.Simon 00:04:07 You start seeing, a lot of sellers into the space. The cocktail shaker space is kind of the space that we're playing in for one of our brands. and this is where the the set, you know, was established. and, you know, was this, you know, what's called roughly like 30% of the business. it had basically, started having rank weed, right? The ran...
Summary In this conversation, Denise Thompson and John R. DiJulius III explore the critical elements of customer experience that can provide a competitive advantage in today's relationship economy. They discuss the importance of creating emotional connections with customers, building systems that reduce risk, and developing a signature brand experience that is memorable and unique. The conversation also highlights the need for consistent training and awareness among employees to ensure that customer service remains a priority. Through real-world examples, they illustrate how organizations can transform their customer experience and foster loyalty. Takeaways: Emotional connections are the currency of the relationship economy. Customers prioritize certainty over perfection in their experiences. Memorable moments can differentiate a brand from its competitors. Transforming customer experience requires a systematic approach. Organizations must identify and address their blind spots in service. Price wars are a short-term strategy that can harm long-term growth. Training employees on customer service is essential for success. Regular audits of customer service practices can reveal areas for improvement. Creating a signature experience is crucial for brand loyalty. Consistency in service delivery builds trust and customer retention. Chapters: 00:00The Relationship Economy and Customer Experience 09:25The 10 Commandments of Customer Experience 10:29Emotional Connection: The Currency of Relationships 11:36Zero Risk: Building Customer Trust 16:04Creating a Signature Brand Experience 21:18Real-World Application of Customer Experience 24:27The Blind Spots in Competitive Advantage 26:26Price Wars vs. Experience Wars 30:46Reinforcing Customer Experience Principles 33:34Taking Action: The Customer Service Aptitude Test Links: Company Service Aptitude Test: https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors: tdg.click/claudia Ask John! Submit your questions for John, to be aired on future episode: tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Experience Revolution Membership: https://thedijuliusgroup.com/membership/ Books: https://thedijuliusgroup.com/shop/ Contacts: Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.
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What do you do when your customer just… stops paying attention? This week's episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn't work. Waiting didn't work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you've ever looked at your email list or customer list and thought, "Where did everyone go?" -- this episode is for you. Customers going cold doesn't mean they're unhappy. It usually means they're distracted, out of rhythm, or don't have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm). We'll talk about: Why customers go quiet (and why it's not personal) What a win-back campaign actually is (and what it's not) Why win-backs are much easier than most farmers think How a single win-back campaign can become a reusable asset you run year after year This episode is a pared-down training -- just enough to help you see what's possible and why it's worth doing, without overwhelming you with tech or tactics. If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including: How to identify cold customers How to build your win back offer How to set up tags and automations in your email provider How to write the emails (with templates + AI prompts) How to turn win-backs into a repeatable, yearly system
Humble Beginnings in a Feed Store Sarah Cohen never imagined she'd spend her life making potato chips in rural Virginia. Growing up in Washington, DC, where she worked in her family's restaurant and hotel business from age 12, she learned work ethic early. However, manufacturing knowledge? That came later—much later. In her twenties, Sarah launched Route 11 Potato Chips in an old feed store in Middletown, Virginia. The setup was as bare-bones as it gets. "We had wooden floors," she recalls, still sounding slightly incredulous. "I know it sounds like the 1800s." The operation ran on 1960s equipment, and workers literally carried potatoes through the office to reach the peeler. Most remarkably, they stirred batches of chips with a garden rake. "I thought we must be the absolute most inefficient chip factory in the world," Sarah admits. Nevertheless, something magical happened. The local community grew curious, came to watch, tried the chips, and became advocates. That grassroots support hasn't stopped since day one. The Power of Transparency From the beginning, Route 11 did something unusual for its time: they installed viewing windows. Initially, this decision stemmed from necessity rather than marketing genius. Without a packaging machine during the first year or two, the company hand-packed chips and relied on customers coming directly to buy them. The window gave visitors something to do besides standing awkwardly in a "weird little wooden building." Before long, tour buses arrived. People came out of sheer curiosity to watch food being made—a rarity in manufacturing. When Route 11 moved to Mount Jackson in 2008, the town made "fry viewing" a stipulation of the deal. Sarah and her business partner Mike embraced this transparency wholeheartedly. "We're very shameless about just showing it as it is," Sarah explains. "This is the real deal. This is how something is made." Today, this openness feels prescient. Craft breweries and artisan food makers routinely showcase their processes, but Route 11 pioneered this approach decades ago. The Partnership That Changed Everything Running a chip factory with breaking-down equipment from the 1960s proved exhausting. Sarah attended food shows unable to sell with confidence because she couldn't guarantee production without breakdowns. Then came a serendipitous encounter in a Winchester bar. Mike, who had been "fixing lawnmowers in his diapers," loved the product but saw room for improvement. An Army veteran with an engineering mindset, he brought manufacturing vision and intensity to complement Sarah's creative approach. "We are very different types of people," she notes. "He's very engineer brain, sees the world in very black and white terms, whereas I'm much more muddled." Mike's obsession with preventive maintenance transformed the operation. Eighteen years later, visitors consistently comment that the equipment looks brand new. "That's because we take care of it," Sarah says simply. "We baby it and pamper it." This philosophy stands in stark contrast to many manufacturers who adopt a "run it until it breaks" mentality. As the conversation reveals, preventive maintenance literally saves money, especially in today's world of long lead times for parts. Route 11 maintains stockpiles of commonly needed components because they can't assume availability when equipment fails. Keeping It Simple: The Ingredient Philosophy Route 11's chips contain a remarkably short ingredient list. This minimalism serves multiple purposes. First, it lets potato chips taste like potatoes—a revolutionary concept in an industry often dominated by artificial flavors and additives. Second, it reduces exposure to recalls. As Sarah explains, "The more ingredients a product has, the more exposure you have to a recall. If one ingredient gets recalled, then you've gotta pull all that product." The company operates as a gluten-free certified facility with only one allergen: dairy, found in trace amounts in their dill pickle chips. They've developed careful protocols for running dairy-containing flavors at the end of the day, followed by thorough cleaning. Interestingly, Route 11 pioneered the dill pickle chip flavor—now ubiquitous in the snack aisle. Sarah, who enjoyed mixing pickle juice with her potato chips and grilled cheese sandwiches, decided to formalize the combination. The flavor garnered press coverage, morning show appearances, and a mention in Oprah's Magazine. "It's the closest thing we've actually formulated," Sarah says. "It's our version of a Doritos." The Costco Courtship Route 11's relationship with Costco began unexpectedly. The buying team discovered their dill pickle chips at a Leesburg deli and started calling. Sarah, having just moved to Mount Jackson, felt unprepared. "I was nervous about it," she admits. Costco persisted, eventually sending their buying team to the facility. They offered flexibility: "Just do what you're comfortable with. You tell us what you can do." This approach proved crucial for a small manufacturer wary of overextending. Today, Route 11 supplies Costco's northeast region—roughly 20 Virginia warehouses. They've learned that many small businesses mistakenly believe they must supply all Costco locations nationwide. Regional arrangements exist precisely for companies like Route 11. Supplying all 90 warehouses would require two to three truckloads weekly—essentially their entire production capacity. "We need a separate Costco production facility to be able to maintain this," Sarah jokes. Instead, they've found their sweet spot: getting chips into as many Virginia locations as possible while maintaining quality and reliability. Costco's rigorous annual audits have elevated Route 11's standards. "Their standards are higher than anybody's," Sarah notes. While the company would maintain high standards regardless, having customers with such exacting requirements pushes continuous improvement. The Flavor Balancing Act Route 11 currently offers eight flavors plus seasonal varieties, including the cult-favorite Yukon Golds. When Yukon Gold season arrives, the company experiences what they call "the Gold Rush"—digging, cooking, and shipping the chips as fast as possible before they sell out. However, Sarah learned a counterintuitive lesson about flavors: more doesn't equal better. "I was very delusional," she admits about her early vision. "I thought everybody's gonna love the chips so much, they would take one of each bag." Reality proved different. People have favorite flavors, and for all potato chip companies, most customers reach for the classic salted variety. Route 11's lightly salted chips represent 60% of sales. When slower-moving flavors like Chesapeake Crab occupy shelf space, they create holes where the lightly salted should be, hampering overall sales velocity. Consequently, Route 11 actually offers fewer flavors now than when they started. To introduce a new flavor, they must discontinue an existing one. This disciplined approach extends to their mission statement, which Sarah describes as "not very exciting": make a great product in a clean and safe environment. For a single-facility operation, one recall could prove catastrophic. Larger manufacturers can shift production to different locations; Route 11 has no such luxury. Crisis and Innovation: The Ukraine Connection The war in Ukraine delivered an unexpected blow to Route 11. Ukraine supplies 90% of the world's sunflower seeds, and when shipping stopped, the entire vegetable oil market seized up. "This is how we're gonna go out of business because we can't get any oil," Sarah remembers thinking. Their oil supplier found peanut oil—more expensive and carrying the stigma of being peanut oil—but something proved better than nothing. Route 11 had to apply different labels to every single bag, creating what Sarah describes as a "dizzying" OSHA hazard. Fortunately, the situation lasted only a couple months, and loyal customers understood. Yet this crisis sparked innovation. While desperately searching for sunflower oil, Sarah discovered a North Carolina farmer preparing to press his own oil. Soon, Route 11 will receive their first tractor-trailer load of oil from this farmer—just five hours away. For the first time, they'll purchase directly from a farm rather than through distributors. "I would not have necessarily found him had we not been turning over every single rock," Sarah reflects. This development aligns perfectly with Route 11's original vision of being regional, local, and sustainable. They already work with local potato growers in Dayton, Virginia, and certified organic sweet potato growers in Mattaponi, Virginia. Adding a sunflower oil supplier completes the circle. The Sweet Spot of Growth Route 11 now employs 53 people and operates on a four-day, 10-hour workweek. They cook during the day, with no Saturday or night shifts. This schedule reflects a deliberate choice about growth and quality of life. "We could add another shift if we wanted to," Sarah acknowledges. However, additional shifts mean accelerated equipment wear, increased maintenance costs, and the prospect of 2 a.m. phone calls about breakdowns. "That's the beauty of having your own business," she says. "You can make decisions like that. We know what we can manage." This philosophy recognizes a truth many businesses miss: there's a profitability sweet spot. Beyond a certain point, scaling up means doing more work for proportionally less profit. Route 11 has found their equilibrium—large enough to matter to suppliers, small enough to maintain quality and control. Instead of adding shifts, they've focused on optimization. Recent investments include a bigger water line for faster cleaning, an additional warehouse for better organization, and new oil tanks for receiving directly from farmers. These improvements help them "eek out more pallets of product" without fundamentally changing their operational model. Retail and Tourism: The Other Revenue Stream While wholesale accounts like Costco generate significant volume, Route 11's retail operation remains vital. The facility welcomes visitors who tour the production area, purchase chips, and browse merchandise including t-shirts and tins. The company ships nationwide, serving customers far beyond their regional grocery footprint. This retail presence serves as their primary marketing channel. People experience the product, see how it's made, and become evangelists. The model has proven so successful that Mount Jackson now hosts an annual Tater Fest—a potato-themed festival celebrating the town's most famous product. Lessons from the Trenches When asked what advice she'd give aspiring food manufacturers, Sarah's immediate response is characteristically honest: "Don't do it. Whatever you do." Then she elaborates more seriously. Small business ownership is all-consuming, like having children. Everything that can go wrong does go wrong. Success requires time, money, deep pockets, and support systems. Sarah deliberately avoided investors, unwilling to be "enslaved" to return-on-investment demands or have others dictating shortcuts for profit. Realism matters, but so does a touch of delusion. "If I had been realistic, I never would've done it," Sarah admits. Vision must balance with number-crunching. She credits the Small Business Development Center where Bill helped her develop a business plan and understand concepts like breakeven points. The timeline proves sobering: Route 11 took nearly seven years to break even. During that period, Sarah worked part-time at a pizzeria while her co-founder worked as a line cook at the Wayside Inn. They put every dollar back into the business, personally making no money. "You have to be in your twenties," Sarah jokes. The energy and resilience required make this a young person's game. When people call seeking mentorship while envisioning running their company from a beach in St. Barts, Sarah's response is blunt: "No, sorry. If you're already envisioning yourself running your company from the beach, you probably should not even start." Manufacturing demands on-site presence. It's like being a conductor, orchestrating multiple moving parts simultaneously. Customers calling with problems don't want to hear ocean waves in the background. Looking Ahead Route 11's future involves maintaining and growing thoughtfully. The pandemic forced a holding pattern, but Sarah feels ready to resume trade shows and active selling now that they've optimized production capacity. Challenges loom, particularly federal government layoffs affecting the DC market—a significant customer base for Route 11. Many restaurants are closing due to reduced lunch business, and Route 11 has been part of that ecosystem. Adaptation will be necessary. Yet Route 11's greatest strength remains reliability. "The most important thing about selling to somebody is that you're reliable," Sarah emphasizes. Potato chips move quickly, and if you can't deliver on time, customers find alternatives. Route 11's commitment to reliability has built trust that transcends market fluctuations. From wooden floors and garden rakes to Costco shelves and 53 employees, Route 11 Potato Chips embodies the American manufacturing dream—not the fantasy version where entrepreneurs run companies from tropical beaches, but the real version requiring grit, adaptability, community support, and an unwavering commitment to quality. As Cohen surveys her 20,000-square-foot facility, the journey from that cramped Middletown feed store seems both improbable and inevitable. "It's just a very interesting story," she says with characteristic understatement. For anyone who's ever tasted a Route 11 chip—crispy, perfectly salted, tasting unmistakably like actual potatoes—the story is more than interesting. It's inspiring.
Most businesses are obsessed with one question:“How do I spend $1 to make $5?” According to Jon Davids, that mindset is exactly what’s holding brands back. In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels. John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms. In This Episode, We Cover Why paid ads alone are unsustainable long-term The difference between building an audience and building a movement How community connects content to commerce Why “Minimum Viable Concept” beats “Minimum Viable Product” How to own customer demand instead of renting it What brands must do today to stay relevant in the next 10–20 years If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing.
In this engaging discussion, Marshall and Nick explore the intricacies of the detailing industry, comparing it to other service sectors like dentistry and housekeeping. They delve into customer expectations, pricing challenges, and the evolving landscape of service-based businesses. The conversation highlights the disconnect between consumer perceptions and the realities of running a detailing business, emphasizing the need for transparent communication and fair pricing strategies.Chapters00:00 The Importance of Preparation Before Detailing02:58 Understanding Customer Expectations and Misconceptions06:06 The Disconnect Between Service Pricing and Customer Awareness08:55 The Evolution of Car Wash Services11:57 The Real Cost of Detailing Services14:48 Consumer Perceptions of Value and Pricing18:11 The Impact of Inflation on Service Pricing21:08 The Need for Industry Conversations on Pricing23:52 Navigating the Challenges of Service-Based Pricing27:55 Navigating Price Increases in Service-Based Businesses33:10 The Challenge of Customer Expectations39:49 The Myth of the Informed Customer46:02 Finding the Middle Ground in Pricing52:13 The Reality of Treading Water in Business
A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer:
A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer:
Neo4j's Ajay Singh discusses future shifts in AI and why knowledge graphs may be the missing layer in your Gen AI strategy.Topics Include:Ajay Singh from Neo4j discusses graph intelligence platform serving 80+ Fortune 100 companies.Financial services firms use Neo4j knowledge graphs to detect fraud rings and accounts.IT companies build digital twins of infrastructure to analyze attack surfaces and vulnerabilities.Knowledge graphs provide richer context for Gen AI agents beyond what vector search offers.Gaming company achieved 10x faster insights and 92% reduction in analyst data gathering.Transportation company improved tariff code workflow from 50% abandonment to 95% completion rate.Neo4j has partnered with AWS since 2013, running on AWS infrastructure and Marketplace.Customers combine Neo4j with AWS Bedrock and SageMaker to build agentic AI applications.Neo4j evolved from late-stage AWS collaboration to early-stage joint customer solution development approach.Success requires business-first mindset over technology-first to avoid POCs that never reach production.Effective Gen AI needs semantic layers and knowledge graphs, not just throwing documents at LLMs.Future agents will tackle outcome-based objectives requiring explainability, security, and proper LLM operations.Participants:Ajay Singh – Global Vice President, Neo4jSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
National Grid has announced it will begin installing smart meters for over 121,000 Buffalo-area customers starting this month. We've done shows of this variety in the not so distant past, but with this news, we're bringing it back, focusing on your smart meter horror stories.
Bob Evans, Founder of Cloud Wars, joins John Siefert, CEO, Cloud Wars and Dynamic Communities, to unpack one of the most dramatic reshuffles in the history of the Cloud Wars Top 10. Together, they explore what Bob calls “tectonic shifts” as Google Cloud rises to number one, Oracle surges to number two, and Microsoft slips to third. The conversation goes well beyond rankings, diving into AI platforms, enterprise outcomes, customer-driven innovation, and why growth, not size alone, defines cloud leadership heading into 2026.A New Cloud OrderThe Big Themes:Growth Transparency Matters: IBM's exit from the Top 10 underscores a critical principle — financial transparency is essential when growth is a core ranking metric. While IBM's leadership and strategy is worthy of praise, the lack of disclosed cloud performance data makes objective evaluation impossible. The Cloud Wars Top 10 prioritizes measurable momentum that reflects customer demand.AWS Reflects the Past, Not the Future: AWS's drop to number seven does not reflect failure but rather strategic timing. While AWS continues to perform well financially, its narrative is more aligned with the cloud's past than its AI-driven future. In contrast, competitors are redefining platforms around agents, inference, and AI-native architectures. The Cloud Wars rankings reward forward momentum, and AWS now faces pressure to reassert innovation leadership rather than rely on historical dominance.The AI Platform Battle Is Escalating: A central theme is the race to become the trusted AI platform. ServiceNow and Palantir are the most explicit contenders, while Google Cloud closely follows. Customers want AI platforms that integrate existing systems, deliver fast outcomes, and scale securely. The winners will be those who enable co-creation, not just consumption, as enterprises build AI capabilities tailored to their specific needs.The Big Quote: "For a while we talked about the hyperscalers as if they're all very homogeneous, all exactly the same, just different variations on a theme. I think what the new Cloud Wars Top 10 reflects is that is not the case at all."More about the Top 10 Shifts:Check out the updated Cloud Wars Top 10 List. Visit Cloud Wars for more.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Alex Rampell is a General Partner at Andressen Horowitz, where he leads their $1.7BN apps fund. Just last week, a16z announced they had raised $15BN for their latest funds, over 20% of all capital raised by venture firms. At a16z, Alex has led deals into Plaid, Mercury and OpenDoor to name a few. AGENDA: 04:55 How to Do 5x on a $15BN Fund Pool? 09:21 What Two Groups of Funds Will Win the Next Decade in VC? 14:39 What Three Things Are the Best Founders Able to Do? 19:22 The Best Companies Have Hostages, Not Customers 31:37 The Two Types of Deals You Want To Do In VC 38:52 The Importance of Founder/Capital Fit 40:34 Multiple Successive Rounds Are Dangerous… Here is Why? 42:13 Challenges of High Valuations 45:27 The Importance of Ownership in Deals 52:47 Is Triple, Triple, Double, Double Dead 58:33 Advice on Selling Companies 01:11:55 What is the Future of Venture Capital
Why This Episode Matters This milestone 550th episode brings the Business of Story full circle to its foundational inspiration: Joseph Campbell and the Hero's Journey. Host Park Howell interviews John Bucher, PhD, Executive Director of the Joseph Campbell Foundation, revealing why the Hero's Journey is more than a story framework - it's a neurological blueprint for business success. What You'll Discover The Neuroscience of Storytelling Modern research shows the Hero's Journey mirrors the exact neurological patterns your brain uses to solve problems. When you structure business communications around this framework, you're speaking the native language of human decision-making. How Customers Really Make Decisions John Bucher reveals the truth most businesses miss: Customers make emotional decisions first, gather evidence to support those feelings second, then justify logically third. As Robert McKee said, "The conscious mind is simply the PR department that justifies all the decisions the emotional subconscious mind makes." This is why stories (which communicate feelings) are more powerful than data alone. The Two Paths to Business Transformation Discover how the "Call to Adventure" manifests differently for entrepreneurs versus managers: • Entrepreneur's Journey: Driven by dissatisfaction, voluntarily leaves comfort zone, proactively pursues opportunity • Manager's Journey: Forced by circumstances, faces organizational changes, adapts to involuntary transitions Understanding both paths helps you connect with any audience. Your Customer Is the Hero (Not Your Brand) The positioning shift that transforms marketing from pushy to magnetic: Your brand is Yoda, not Luke Skywalker. You're the mentor providing guidance, not the hero seeking glory. John explains: "We all trust ourselves more than we trust anyone else. When we create the framework for listeners to tell themselves the story, it's so much more powerful." What You're Really Selling "Chevrolet doesn't sell automobiles, they sell freedom." Customers don't buy based on specifications - they buy emotional stories about what products enable in their lives. You're selling transformation, not products. From Intuitive to Intentional Storytelling We're all natural storytellers, but there's a difference between intuitive and intentional storytelling. Learn how to replicate storytelling success consistently without becoming a story theorist. The Hero's Journey as Life Instruction Manual Christopher Vogler calls the Hero's Journey "an instruction manual for life." John Bucher agrees: "No matter how good things are going, bad times always come. That road of trials is something we all keep returning to." The framework helps you recognize patterns, identify mentors, and embrace transformation as natural. Guest Expert John Bucher, PhD, is a renowned mythologist and story expert who has been featured on the BBC, the History Channel, the LA Times, The Hollywood Reporter, and numerous other international outlets. He serves as Executive Director for the Joseph Campbell Foundation and is a writer, storyteller, and speaker. John has consulted and worked with government and cultural leaders around the world, as well as organizations such as HBO, DC Comics, Paramount Pictures, Nickelodeon, A24 Films, Atlas Obscura, and The John Maxwell Leadership Foundation. He is the author of six influential books on storytelling and has worked with New York Times best-selling authors, YouTube influencers, Eisner winners, Emmy winners, Academy Award nominees, magicians, and cast members from Saturday Night Live. Holding a PhD in Mythology & Depth Psychology, he integrates scholarly insights with practical insights, exploring the profound connections between myth, culture, and personal identity. His expertise has helped shape compelling narratives across various platforms, enriching the way stories are understood, told, and experienced globally. Website: tellingabetterstory.com Episode Highlights • The Deathbringer and Lifebringer Native American story that illustrates what you're really selling in business • Why Joseph Campbell opposed dogmatic application of the Hero's Journey (and championed diverse adaptations) • Park Howell's synchronicity experience: Lights flickering when mentioning Campbell's death anniversary • How Park's career demonstrates multiple hero's journeys (agency founder at 35, story consultant at 55) • The Refusal of the Call in sales: Why customer resistance is a natural stage, not permanent barrier • John Bucher's accidental hero's journey (enrolled in music program, ended up in film/TV by mistake) • The Fundamental Attribution Error and how it affects business communication • Why the Hero's Journey is a form (not formula) - the tango dancing metaphor • How to use storytelling language to create deeper listening and engagement Resources Mentioned Quick Introduction (3 minutes): "What It Takes to Be a Hero" by Matthew Winkler (TED-Ed video) - Created by a teacher to help struggling teens understand they're not alone Accessible Learning: • "The Writer's Journey" by Christopher Vogler (5th edition) • "The Power of Myth" book and PBS series with Bill Moyers (6 one-hour episodes) • "Finding Joe" documentary Deep Study: • "The Hero with a Thousand Faces" by Joseph Campbell (1949 - warning: very arcane) New Release: • "Joseph Campbell on the Hero's Journey" - Joseph Campbell Essentials series pocket gift book (available on Amazon) Business Application: • Story Cycle System by Park Howell • Venables Bell & Partners Audi campaigns (perfect 30-second Hero's Journey examples) Key Quotes John Bucher on Decision-Making: "When we understand story, we start to get shortcuts into the thinking of people behind how they make decisions." On Campbell's Philosophy: "Joseph Campbell was not a fan of dogma. He was interested in putting things out on the table for thoughtful engagement and good conversation." On Story Power: "Stories bypass the head and go straight to the heart. We've heard it all before in business - we're looking for different ways to bring information that hold just a bit of surprise." Park Howell on Intentional Storytelling: "We are all by nature intuitive storytellers. But you can become an intentional storyteller simply by understanding these frameworks." On Story as Operating System: "Storytelling is the software that drives the hardware of the operating system - our meaning-making machine in our limbic system, hippocampus, and amygdala." Connect John Bucher: tellingabetterstory.com Joseph Campbell Foundation: jcf.org (weekly newsletter available) Park Howell: businessofstory.com Story Cycle System: businessofstory.com/story-cycle-genie Related Episodes • Episode 425: The ABT Framework Explained - Mastering And-But-Therefore for Business • Episode 380: Customer Journey Mapping with Story Frameworks • Episode 510: Brand Archetypes in Action - Finding Your Authentic Voice About Business of Story The Business of Story podcast helps business professionals, marketers, and entrepreneurs master the power of strategic storytelling. Host Park Howell, creator of the Story Cycle System, interviews world-class experts on applying narrative frameworks to business growth, customer engagement, and brand development. Subscribe: businessofstory.com/podcast
Download the FREE 'Perfect Elevator Pitch' Cheat Sheet (no catch): https://secure.rsra.org/free-training-center/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Chipotle is celebrating a major milestone—4,000 restaurants strong—while charting its course for global growth. CEO Scott Boatwright goes Inside the ICE House to reflect on the brand's evolution and the strategies that keep customers craving more. He explains how Chipotle balances scale with flavor, adapts to shifting consumer expectations, and leverages technology to enhance the dining experience.
In this episode, Chris Fresh dives into how to dominate the branding game. From expanding your brand's reach to presenting your brand effectively at the door. Whether it's your van wrap or just how your show up to a job, this episode will help dial in your branding goals.
Homeowners don't start with trust , they start with caution. In this episode of Turf Nerds: A Lawn Care Podcast, we break down why many customers are skeptical of lawn care companies and how professionalism, communication, and consistency can earn trust fast and keep it long term.Tap Here for Turf Nerds Merch!Look! We Have A Website!Don't forget to check out Green Frog Web Design and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! TurfNerdsPodcast@proton.meInstagramFacebookTikTokSubscribe on YouTube:https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk
This Week In Startups is made possible by:Hubspot - http://clickhubspot.com/twist1Circle.so - http://circle.so/twistSentry - http://sentry.io/twistToday's show: On the last TWiST episode before Jason goes to Japan and Alex begins on paternity leave, the hosts break down the blockbuster tech news that is kicking off 2026.Discord AND Strava both eyeing billion dollar IPOs, two massive social media apps with millions of daily active users. Jason unpacks Discord's the growth story, from a gaming-first product launch in 2015, to a community/work platform and social media for all. Jason explains why Strava proves that data is the MOAT for consumer apps.PLUS Jason and Alex are joined by Producer Oliver to rank the top CES products. Jason gave his thoughts on the different robots, self driving cars, and multi-fold phones on display.Would you buy a triple-fold phone?Timestamps:(00:00) Discord looks to go public at $7 Billion!(10:05) Hubspot: Check out the guide “How to Get Your First 100 Customers.” Download it for free at http://clickhubspot.com/twist1(13:37) Strava going public and why data IS the moat for consumer software(19:28) Circle.so: the easiest way to build a home for your community, events, and courses — all under your own brand.(22:25) Anthropic's $350B valuation and why it makes sense(31:59) Sentry: New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWIST(33:05) Why is China upset about META's Manus acquisition — and why Jason is hopeful for the US-China relationship(37:24) Jason's favorite part of CES: The rise of open source AI!(40:59) Why Jason LOVES his self driving Tesla — why public companies need to be safe and not push too quickly(44:24) Producer Oliver's Top CES Tech products(54:46) Jason's Major Takeway from CES(59:43) How many times can you fold a phone?(1:04:04) New interfaces for smartphones*Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/Check out the TWIST500: https://twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcp*Follow Lon:X: https://x.com/lons*Follow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelm/*Follow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanis/*Thank you to our partners:(10:05) Hubspot: Check out the guide “How to Get Your First 100 Customers.” Download it for free at http://clickhubspot.com/twist1(19:28) Circle.so: the easiest way to build a home for your community, events, and courses — all under your own brand.(31:59) Sentry: New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWISTGreat TWIST interviews: Will Guidarahttps://youtu.be/pvJa2pzuXWQEoghan McCabehttps://youtu.be/9dHN4YFkgv4Steve Huffmanhttps://podcasts.apple.com/us/podcast/reddit-ceo-steve-huffman-on-mod-revolt-building-a/id315114957?i=1000617333424Brian Cheskyhttps://podcasts.apple.com/ca/podcast/airbnb-ceo-brian-chesky-on-early-rejection-customer/id315114957?i=1000611761112Bob Moestahttps://youtu.be/y2UMzSqX94QAaron Leviehttps://podcasts.apple.com/ca/podcast/box-ceo-aaron-levie-breaks-down-box-ai-and-generative/id315114957?i=1000612384545Sophia Amorusohttps://podcasts.apple.com/ca/podcast/sophia-amoruso-on-branding-raising-a-fund-portfolio/id315114957?i=1000601352978Reid Hoffmanhttps://podcasts.apple.com/ca/podcast/reid-hoffman-on-ais-crescendo-moment-regulation-and/id315114957?i=1000612548498Frank Slootmanhttps://podcasts.apple.com/ca/podcast/snowflake-ceo-frank-slootman-on-moving-the-needle-win/id315114957?i=1000602560622
On today's Flyover Conservatives Show, we sat down with orthopedic surgeon and The Carnivore Diet author Dr. Shawn Baker to examine the historic reversal of America's food pyramid, why real food and red meat were demonized for decades, and how meat-based nutrition is helping reverse chronic disease and restore metabolic health. We also hear a powerful testimony from Valerie of upstate New York, who shares her journey of faith, perseverance, chronic pain, Lyme-related challenges, and unexpected relief through frequency technology while continuing to trust God and live abundantly. Finally, Clay Clark breaks down the Revenue Producing Indicators (RPIs) every business must master, outlining six “Super Moves” that turn lead generation, reviews, hiring, and follow-up into predictable, scalable growth.TO WATCH ALL FLYOVER CONTENT: www.theflyoverapp.com Follow and Subscribe on YouTube: https://www.youtube.com/@TheFlyoverConservativesShow To Schedule A Time To Talk To Dr. Dr. Kirk Elliott Go To ▶ https://flyovergold.comOr Call 720-605-3900 ► Receive your FREE 52 Date Night Ideas Playbook to make date night more exciting, go to www.prosperousmarriage.comClay ClarkWEBSITE: www.thrivetimeshow.comText FLYOVER to 918-851-0102 to learn moreDr. Shawn BakerWEBSITE: www.revero.comWEBSITE: https://carnivore.diet/ ALL Links: https://carnivore.diet/shawn-baker-links/ Carnivore Diet Book: https://www.amazon.com/Carnivore-Diet-Shawn-Baker/dp/162860350X To learn more about the WAVWATCH…WEBSITE: www.wavwatch.com/FLYOVER PROMO CODE: FLYOVER-------------------------------------------