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Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can't evolve at that pace, you're already behind. Today we're going to talk about what Verint's brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer. To help me discuss this topic, I'd like to welcome Anna Convery, Chief Marketing Officer at Verint. About Anna Convery Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls. Resources Verint: https://www.verint.com https://www.verint.com This episode is brought to you by Verint, a leader in customer experience automation. The world's most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In this episode, Paul Jamison shares the top 10 types of lawn care and landscaping customers to steer clear of — with real-world red flags that'll save you stress, time, and hard-earned cash.
The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
Episode 249: When “revenge travel” brought guests roaring back to Four Seasons Hotels, they capped occupancy, turning away guests and revenue. Scott Taber, senior vice president of global hospitality, describes the Four Seasons philosophy: No points, no perks. Just great properties, individual recognition, personal service, and an emphasis on making sure the first five minutes after check-in are spectacular. That belief was put to the test when the world started traveling again and labor gaps persisted at the end of the pandemic. The company had a choice: chase revenue or protect intimacy. It chose intimacy. To avoid overextending staff and diluting the experience, Four Seasons capped occupancy. The organization focused on preserving what Scott calls the “first five”: those opening minutes that define a guest's stay. “People want to see your eyes and your teeth,” he says. They want to be recognized, not processed. That doesn't mean resisting tech. Four Seasons embraced tools that support connection: a CRM “golden record” surfaces each guest's preferences so staff can deliver personal touches at scale. They also rolled out a proprietary 11-platform chat tool that helps staff resolve 80% of requests within 90 seconds. Last year, they set an NPS record. Culture provides the foundation for the organization's enduring success. Recruiting favors empathy, veterans mentor newcomers, and managers celebrate tiny moments of recognition as fiercely as revenue. With management contracts that stretch a whopping 80 years, Four Seasons plays the long game: culture first. For Four Seasons, the strongest currency isn't points, but people. Guest: Scott Taber, Senior Vice President for Global Hospitality, Four Seasons Hotels Host: Rob Markey, Partner, Bain & Company Give us feedback: Customer Confidential Podcast Feedback Send us a note: Contact Rob Topics Covered: 00:04 How occupancy caps protect service under pressure 00:12 No points program means loyalty through recognition 00:20 Salesforce “golden record” and how it personalizes at scale 00:30 The benefits of their chat platform that responds instantly to guests 00:35 Getting culture right, like hiring empathetic staff and having veterans mentor newcomers 00:41 How their 80-year contracts reinforce a culture-first strategy Notable Quotes: 00:02 “It's the service excellence that we want to have in our properties every single day, and making sure that we have the right tools, training, support, structure, to truly bring that to life. And all while creating great jobs and helping to have amazing leaders and supporting them to create great memories and experiences for our guests.” 00:03 “We had a record year last year with our guest experience score, Net Promoter Score.” 00:11 “Our typical management agreement is 80 years. We want to be with this hotel, we want to be with this project, for the long term. It's the vision of Mr. Sharp [Four Seasons' founder] committing himself to the property and us being committed to the property for that period of time. I think there are some pretty good foundational elements to keep us going for a long time to come.” 00:12 “ [Customers] want to be remembered and appreciated for their business. Four Seasons doesn't have a loyalty program. We're a small brand: 133 hotels. So, how do we do that in a way that is thoughtful and that helps our employees to be able to remember our guests in the right way?” 00:25 “We want to hire for attitude and teach the skills. So you are looking for someone who wants to connect with that guest and be in sync with what that guest needs at that moment. And that comes with how we teach and how we coach that behavioral side to engage with the guests—what's important for them in the moment.” Additional Resources: Connect the dots between the present and the past with our Customer Confidential podcast from 2016, Inside the Four Seasons Approach to Five-Star Service Learn more about how Four Seasons was impacted by Covid-19 in our brief: The Power to Change
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Russ Hawkins, a seasoned three-time CEO renowned for reviving and scaling struggling startups into profitable, exit-ready companies. With a background rooted in sales and a practical MBA earned through hands-on transformation work alongside McKinsey and AT&T, Russ shares his battle-tested playbook for turning chaos into clarity.Together, they unpack Russ's journey from humble beginnings to orchestrating successful pivots in tech companies across hardware, software, and analytics. He reveals how he assesses leadership, evaluates products, and identifies untapped markets — even amidst fierce competition and failing patents. Russ emphasizes the importance of listening to customers, understanding competitors, and making quick, strategic decisions based on data.The conversation also explores signs that a pivot is needed, how to test for willingness to pay, and what makes a company attractive for acquisition — especially in the age of private equity dominance. This is a must-listen for founders, investors, and anyone steering companies through change, disruption, or scale.TakeawaysTurnarounds require deep customer and competitor understanding — listen more than you speak.Growth rate and churn are two of the clearest signs a pivot is necessary.Don't underestimate small, underserved market segments — they can be goldmines.Losing patent protection should trigger urgent strategic reassessment.Price high and validate value — underpricing can signal poor quality.Strategic pivots often mean repositioning your product, not reinventing it.Talk to everyone: competitors, customers, staff, and trusted advisors.Testing willingness to pay should be structured around real customer problems.Cultivate private equity relationships early — most exits go this route now.Always “lose quickly” in sales — avoid staying too long in the friend zone.Leadership assessments should focus on shared values, not just resumes.A strong turnaround starts with understanding the product's true capabilities.Chapters00:00 Competitive Weaknesses and Sales Foundations01:30 The Accidental CEO vs. the Professional CEO03:45 Russ's Background: Firefighting Roots to Sales Leadership06:30 The AT&T Breakup and Working with McKinsey09:00 First CEO Role and Million-Dollar Exit11:00 Pivoting a Failing Video Tech Company13:00 Losing Patent Protection and Facing Better-Funded Competitors15:00 Learning from Competitors and Going Where They Aren't17:00 Talking to Customers, Founders, and Trusted Advisors20:30 Finding Untapped Markets with Existing Technology23:00 Pivoting Hardware to Telecom Use Cases25:00 The Benefits of Private Equity vs. Venture Capital27:00 When a Pivot is Necessary: Signals and External Pressures29:30 Learning from Mistakes and Backing the Wrong Tech31:30 Quick Evaluation of Leadership and Sales Team Fit35:00 Researching New Market Opportunities with Your Team39:00 Willingness to Pay and the Dangers of Undervaluing43:00 The Case for Testing High Prices First45:00 Strategic Exits: PE Ecosystem vs. Traditional Acquirers48:30 Why Strategic Buyers Need to See Product Fit50:00 When Founders' Emotional Attachment Skews Valuation53:00 Russ's Favorite Learning Activity: Reading Biographies55:00 Final Advice: Know Your Product, Know Your Customer, Prioritize RelationshipsRuss Hawkins's Social Media Links:https://www.linkedin.com/in/russhawkins/Russ Hawkins's Website:https://www.agilenceinc.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright
What do you do when your customer insists on a cheap Band-Aid fix instead of the real repair you know they need? In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker dive deep into one of the toughest moments in the trades: telling a customer “That's a bad idea.” This episode is for every technician, salesperson, or service professional who's ever struggled with customers rejecting expert recommendations, choosing quick fixes, or balking at bigger repairs or replacements. What's Inside: -Why it's your professional responsibility to protect customers from bad decisions -How to earn the right to say “That's a bad idea” without losing trust -Why customers often go for Band-Aid fixes—and how to steer them toward better choices -How to avoid just being “the guy who lists options” and step up as a Professional Expert Authority -Psychological tactics that help customers realize the cost of shortcuts -How to handle objections with empathy, authority, and clarity -The hidden costs of always taking “something rather than nothing” on service calls
Georgia Austin is Founder and CEO at Wordbrew. Wordbrew makes it simple for teams to create unique content with expert insights. Collaborate with experts on the platform (and AI) to create unique content at scale. They have 20 paying customers at the moment.How I met Georgia: she reached out to me on LinkedIn to see if I could help them with something as they're building their product and of course I was excited to help.Here's what we cover:Give me your best customer's Wordbrew use case;What's unique about your customer superfans;How do you incorporate customers as part of your growth efforts;Georgia asks me her burning question which I will answer in a BONUS episode Friday.Georgia on LinkedIn: www.linkedin.com/in/georgiaaustin Wordbrew: wordbrew.com The post that went viral mentioned in the episodeFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers. George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection. He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee. As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality. Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist
Qantas reveals more details about a major cyber attack that's caught up millions of customers.
This week we talk about crawling, scraping, and DDoS attacks.We also discuss Cloudflare, the AI gold rush, and automated robots.Recommended Book: Annie Bot by Sierra GreerTranscriptAlongside the many, and at times quite significant political happenings, the many, and at times quite significant military conflicts, and the many, at times quite significant technological breakthroughs—medical and otherwise—flooding the news these days, there's also a whole lot happening in the world of AI, in part because this facet of the tech sector is booming, and in part because while still unproven in many spaces, and still outright flubbing in others, this category of technology is already having a massive impact on pretty much everything, in some cases for the better, in some for the worse, and in some for better and worse, depending on your perspective.Dis- and misinformation, for instance, is a bajillion times easier to create, distribute, and amplify, and the fake images and videos and audio being shared, alongside all the text that seems to be from legit people, but which may in fact be the product of AI run by malicious actors somewhere, is increasingly convincing and difficult to distinguish from real-deal versions of the same.There's also a lot more of it, and the ability to very rapidly create pretty convincing stuff, and to very rapidly flood all available communication channels with that stuff, is fundamental to AI's impact in many spaces, not just the world of propaganda and misinformation. At times quantity has a quality all of its own, and that very much seems to be the case for AI-generated content as a whole.Other AI- and AI-adjacent tools are being used by corporations to improve efficiency, in some cases helping automated systems like warehouse robots assist humans in sorting and packaging and otherwise getting stuff ready to be shipped, as is the case with Amazon, which is almost to the point that they'll have more robots in their various facilities than human beings. Amazon robots are currently assisting with about 75% of all the company's global deliveries, and a lot of the menial, repetitive tasks human workers would have previously done are now being accomplished by robotics systems they've introduced to their shipping chain.Of course, not everyone is thrilled about this turn of events: while it's arguably wonderful that robots are being subbed-in for human workers who would previously have had to engage in the sorts of repetitive, physical tasks that can lead to chronic physical issues, in many cases this seems to be a positive side-benefit of a larger effort to phase-out workers whenever possible, saving the company money over time by employing fewer people.If you can employ 100 people using robots instead of 1000 people sans-robots, depending on the cost of operation for those robots, that might save you money because each person, augmented by the efforts of the robots, will be able to do a lot more work and thus provide more value for the company. Sometimes this means those remaining employees will be paid more, because they'll be doing more highly skilled labor, working with those bots, but not always.This is a component of this shift that for a long while CEOs were dancing around, not wanting to spook their existing workforce or lose their employees before their new robot foundation was in place, but it's increasingly something they're saying out loud, on investor calls and in the press, because making these sorts of moves are considered to be good for a company's outlook: they're being brave and looking toward a future where fewer human employees will be necessary, which implies their stock might be currently undervalued, because the potential savings are substantial, at least in theory.And it is a lot of theory at this point: there's good reason to believe that theory is true, at least to some degree, but we're at the very beginning phases of this seeming transition, and many companies that jumped too quickly and fired too many people found themselves having to hire them back, in some cases at great expense, because their production faltered under the weight of inferior automated, often AI-driven alternatives.Many of these tools simply aren't as reliable as human employees yet. And while they will almost certainly continue to become more powerful and capable—a recent estimate suggested that the current wave of large-language-model-based AI systems, for instance, are doubling in power every 7 months or so, which is wild—speculations about what that will mean, and whether that trend can continue, vary substantially, depending on who you talk to.Something we can say with relative certainty right now, though, is that most of these models, the LLM ones, at least, not the robot-driving ones, were built using content that was gathered and used in a manner that currently exists in a legal gray area: it was scraped and amalgamated by these systems so that they could be trained on a corpus of just a silly volume of human output, much of that output copyrighted or otherwise theoretically not-useable for this purpose.What I'd like to talk about today is a new approach to dealing with the potentially illegal scraping of copyrighted information by and for these systems, and a proposed new pricing scheme that could allow the creators of the content being scraped in this way to make some money from it.—Web scraping refers to the large-scale crawling of websites and collection of data from those websites.There are a number of methods for achieving this, including just manually visiting a bunch of websites and copying and pasting all the content from those sites into a file on your computer. But the large-scale version of that is something many companies, including entities like Google, do, and for various purposes: Google crawls the web to map it, basically, and then applies all sorts of algorithms and filters in order to build their search results. Other entities crawl the web to gather data, to figure out connections between different sorts of sites, and/or to price ads they sell on their own network of sites or the products they sell, and which they'd like to sell for a slightly lower price than their competition.Web scraping can be done neutrally, then, your website scraped by Google so it can add your site to its search results, the data it collects telling its algorithms where you should be in those results based on keywords and who links to your site and other such things, but it can also be done maliciously: maybe someone wants to duplicate your website and use it to get unsuspecting victims to install malware on their devices. Or maybe someone wants to steal your output: your writings, your flight pricing data, and so on.If you don't want these automated web-scrapers to use your data, or to access some portion or all of your site, you can put a file called robots.txt in your site's directory, and the honorable scrapers will respect that request: the googles of the world, for instance, have built their scrapers so that they look for a robots.txt file and read its contents before mapping out your website structure and soaking up your content to decide where to put you in their search results.Not all scrapers respect this request: the robots.txt standard relies on voluntary compliance. There's nothing forcing any scraper, or the folks running these scrapers, to look for or honor these files and what they contain.That said, we've reached a moment at which many scrapers are not just looking for keywords and linkbacks, but also looking to grab basically everything on a website so that the folks running the scrapers can ingest those images and that writing and anything else that's legible to their software into the AI systems they're training.As a result, many of these systems were trained on content that is copyrighted, that's owned by the folks who wrote or designed or photographed it, and that's created a legal quagmire that court systems around the world are still muddling through.There have been calls to update the robots.txt standard to make it clear what sorts of content can be scraped for AI-training purposes and what cannot, but the non-compulsory, not-legally-backed nature of such requests seem to make robots.txt an insufficient vehicle for this sort of endeavor: the land-grab, gold-rush nature of the AI industry right now suggests that most companies would not honor these requests, because it's generally understood that they're all trying to produce the most powerful AI possible as fast as possible, hoping to be at or near the top before the inevitable shakeout moment at which point most of these companies will go bankrupt or otherwise cease to exist.That's important context for understanding a recent announcement by internet infrastructure company Cloudflare, that said they would be introducing something along the lines of an enforceable robots.txt file for their customers called pay per crawl.Cloudflare is US-based company that provides all sorts of services, from domain registration to firewalls, but they're probably best known for their web security services, including their ability to block DDoS, or distributed denial of service attacks, where a hacker or other malicious actor will lash a bunch of devices they've compromised, through malware or otherwise, together, into what's called a botnet, and use those devices to send a bunch of traffic to a website or other web-based entity all at once.This can result in so much traffic, think millions or billions of visits per second—a recent attack that Cloudflare successfully ameliorated sent 7.3 terabytes per second against one of their customers, for instance—it can result in so much traffic that the targeted website becomes inaccessible, sometimes for long periods of time.So Cloudflare provides a service where they're basically like a firewall between a website and the web, and when something like a DDoS attack happens, Cloudflare's services go into action and the targeted website stays up, rather than being taken down.As a result of this and similarly useful offerings, Cloudflare security services are used by more than 19% of all websites on the internet, which is an absolutely stunning figure considering how big the web is these days—there are an estimated 1.12 billion websites, around 200 million of which are estimated to be active as of Q1 2025.All that said, Cloudflare recently announced a new service, called pay per crawl, that would use that same general principle of putting themselves between the customer and the web to actively block AI web scrapers that want to scrape the customer's content, unless the customer gives permission for them to do so.Customers can turn this service on or off, but they can also set a price for scraping their content—a paywall for automated web-scrapers and the AI companies running them, basically.The nature of these payments is currently up in the air, and it could be that content creators and owners, from an individual blogger to the New York Times, only earn something like a penny per crawl, which could add up to a lot of money for the Times but only be a small pile of pennies for the blogger.It could also be that AI companies don't play ball with Cloudflare and instead they do what many tech analysts expect them to do: they come up with ways to get around Cloudflare's wall, and then Cloudflare makes the wall taller, the tech companies build taller ladders, and that process just spirals ad infinitum.This isn't a new idea, and the monetization aspect of it is predicated on some early web conceptions of how micropayments might work.It's also not entirely clear whether the business model would make sense for anyone: the AI companies have long complained they would go out of business if they had to pay anything at all for the content they're using to train their AI models, big companies like the New York Times face possible extinction if everything they pay a lot of money to produce is just grabbed by AI as soon as it goes live, those AI companies making money from that content they paid nothing to make, and individual makers-of-things face similar issues as the Times, but without the leverage to make deals with individual AI companies, like the Times has.It also seems that AI chatbots are beginning to replace traditional search engines, so it's possible that anyone who uses this sort of wall will be excluded from the search of the future. Those whose content is gobbled up and used without payment will be increasingly visible, their ideas and products and so on more likely to pop up in AI-based search results, while those who put up a wall may be less visible; so there's a big potential trade-off there for anyone who decides to use this kind of paywall, especially if all the big AI companies don't buy into it.Like everything related to AI right now, then, this is a wild west space, and it's not at all clear which concepts will win out and become the new default, and which will disappear almost as soon as they're proposed.It's also not clear if and when the larger economic forces underpinning the AI gold rush will collapse, leaving just a few big players standing and the rest imploding, Dotcom Bubble style, which could, in turn, completely undo any defaults that are established in the lead-up to that moment, and could make some monetization approaches no longer feasible, while others, including possibly paywalls and micropayments, suddenly more thinkable and even desirable.Show Noteshttps://www.wired.com/story/pro-russia-disinformation-campaign-free-ai-tools/https://www.wsj.com/tech/amazon-warehouse-robots-automation-942b814fhttps://www.wsj.com/tech/ai/ai-white-collar-job-loss-b9856259https://w3techs.com/technologies/details/cn-cloudflarehttps://www.demandsage.com/website-statistics/https://blog.cloudflare.com/defending-the-internet-how-cloudflare-blocked-a-monumental-7-3-tbps-ddos/https://en.wikipedia.org/wiki/Web_scrapinghttps://en.wikipedia.org/wiki/Robots.txthttps://developers.cloudflare.com/ai-audit/features/pay-per-crawl/use-pay-per-crawl-as-site-owner/set-a-pay-per-crawl-price/https://techcrunch.com/2025/07/01/cloudflare-launches-a-marketplace-that-lets-websites-charge-ai-bots-for-scraping/https://www.nytimes.com/2025/07/01/technology/cloudflare-ai-data.htmlhttps://creativecommons.org/2025/06/25/introducing-cc-signals-a-new-social-contract-for-the-age-of-ai/https://arstechnica.com/tech-policy/2025/07/pay-up-or-stop-scraping-cloudflare-program-charges-bots-for-each-crawl/https://www.cloudflare.com/paypercrawl-signup/https://www.cloudflare.com/press-releases/2025/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large/https://digitalwonderlab.com/blog/the-ai-paywall-era-a-turning-point-for-publishers-or-just-another-cat-and-mouse-game This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit letsknowthings.substack.com/subscribe
Meeting Customers Where They Want Shep interviews Dave Baxter, CEO of Solutions by Text. He discusses how text messaging has evolved into an essential tool for customer communication that improves the customer experience. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How has text messaging evolved as a preferred channel for customer communication for customers? Why do customers prefer receiving communications from businesses via mobile devices? What role does trust play when a customer provides their mobile number to a business? How can businesses avoid abusing the privilege of texting their customers? What impact does timely and relevant text communication have on customer loyalty? Top Takeaways: Texting is fast and direct, and people are already glued to their phones for hours each day. 95% of texts are opened and read within five minutes of being received, making it one of the most preferred method of communication for customers. Customers now have more choices than ever, from the products they want to buy to the brands they want to do business with. If a company doesn't meet them on their terms, they are likely to simply take their business elsewhere. Giving customers what they want, the way they want it, is the best way to earn their loyalty. When a customer gives you their phone number, it is a sign of trust. For some people, a phone number is almost as personal as their home address or, in some cases, even their social security number. When that trust is abused by spamming irrelevant messages, customers can easily block a business… forever! Texting has evolved over the years. It's no longer just plain words in a message. Rich Communication Services (RCS) now allows images, video, branded messages, and even interactive options. Text messaging can help answer questions and solve problems more quickly than making a call or sending an email. Texting provides speed and accuracy. Depending on the interaction, it can also provide a level of anonymity and comfort to customers who may not feel comfortable talking on the phone. Building communication around customers' preferences helps businesses get their message across effectively and quickly. But remember, the customer will always win. With so many choices and tools, customers have the final say in how they do business. Be mindful of what you text, how often, etc. Don't abuse the customer's trust in you. Plus, Shep and Dave discuss why Millennials and Gen Z are willing to leave brands that don't offer text communication. Tune in! Quote: "Businesses are met with the challenge to send messages to their customers where they want to be met. 95% of text messages are open and read in under 5 minutes while only 22% of emails are actually ever read." About: Dave Baxter is the CEO of Solutions by Text, a company that helps businesses from the payment and financial space communicate with customers in a reliable, effective, and compliant way. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wondered how to create a high-ticket offer that transforms your business and your clients' lives? Today we sit down with Austin Ford, the mastermind behind Atomic Offers, to uncover the secrets of crafting irresistible, high-value, lip licking, tasty offers.. Austin shares his journey from struggling online personal trainer to offer creation expert, including the pivotal moment when he facilitated a $300,000 sales day for a client. You'll discover why offer creation is the key to wealth creation and how to communicate the true value of your services. Don't miss this #GoldenBoulders… they will make you thousands… literally: - How to price offers for maximum profitability and client satisfaction - Understand the "anti-resentment price" concept so we don't end up hating our customers. - Discover these hidden elements that help us pick the right market - How to communicate your offer so people buy! Juicy Juicy! Plus, we'll be waiting for you at our Atomic Offers Party live on Zoom on July 10th - Spots are limited! Click here
Send us a textWhat happens when businesses truly prioritize people over profits? Is it sustainable? Or just idealistic thinking? Dominique Waples, CEO of Restore Medical Spa, dispels the myth that successful scaling requires putting revenue before relationships."Customers are people, employees are people, vendors are people. If you don't understand people, you don't understand business." This guiding philosophy has helped Dominique build a thriving multi-location medical spa over 13 years, but not without significant challenges along the way.The conversation delves into the reality that scaling with a people-first approach is "the long game" – requiring patience, persistence, and significant upfront investment. We explore the post-pandemic reality where employees bring their whole selves to work, and how leaders must balance genuine empathy with business requirements.Dominique vulnerably shares a cautionary tale about how her wildly popular membership program nearly bankrupted her business due to a critical pricing mistake. Despite an incredible 85% conversion rate, they were losing money on every transaction by restricting benefits to their least profitable service. This led to a powerful realization: "Memberships aren't speedboats; they're cruise ships – seemingly small adjustments can have massive impacts."For entrepreneurs considering membership models, Dominique offers invaluable guidance on proper pricing (hint: whatever you think you should charge, add 20%), simplifying options (no more than three tiers), and the benefits of creating a negative cash flow cycle where customers fund operations. She also reveals how personality assessment tools transformed her ability to place team members in roles they naturally excel in and enjoy.Have you considered how a people-first approach might transform your business growth? Share your experiences or questions in the comments and subscribe for more insights on sustainable scaling strategies!
Trojan Margetts from Vollebak joins Will Laurenson to share how a team of just 30 people is scaling one of the most experimental clothing brands in the world. From Faraday cage jackets to collaborations with Porsche, Trojan dives into the wild side of apparel logistics, customer acquisition through conversation, and why even luxury shoppers care which courier you use. They also explore AI's role in logistics and how fast-moving startups test and deploy tools in record time. If you're into fashion, operations or building a global brand on Shopify, this one's packed with sharp insights.
If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of this series, Lee and George discuss the complexities of coffee pricing, differentiating between green and roasted coffee, and the challenges small companies face in a capitalistic market.George shares his experiences with wholesale and retail coffee businesses and the impact of market trends on pricing. They also explore regenerative coffee farming and strategies to improve coffee quality and sustainability amidst ecological challenges.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist
Nebraska Attorney General Mike Hilgers is suing General Motors over the sale of its customers' data to insurance companies.
J.R. Burdick shares how he's reshaping farm marketing by stepping off the commodity treadmill and connecting directly with consumers.
Are you in need of some additional ‘WOW” factors in your business presentations to customers? One of the coolest ways to do this is to search your facts, features, and benefits vault for things you have never communicated to customers. Once discovered, tell and sell your customers in ways that create more compelling “AHA” moments.Support the show
This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don't change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.Key Highlights5:00 Why B2B companies still run on spreadsheets and ancient ERPs9:00 Shadow IT in B2B operations11:03 Field reps aging out, digital-native buyers moving in – how it's reshaping expectations13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?15:23 Customers force the issue: “We'll switch suppliers if you don't make it easier”17:05 How Jason breaks the customer base into three digital adoption buckets19:16 Manual ordering habits (screenshots, PDFs)23:20 When eCommerce is dismissed as ‘just for small customers' and why that's wrong32:00 How eCommerce automation solves pain points beyond the transactional workflowResources Mentioned Digital Services Layer (DSL): Jason's concept for all the non-transactional digital capabilities customers expect.OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.Upcoming Movie: A Big Bold Beautiful JourneyTop Gun: MaverickB2B eCommerce World 2025 in Scottsdale, AZ
Plus: Artificial intelligence company CoreWeave to acquire Core Scientific in $9 billion deal. And, Tesla stock closes down after CEO Elon Musk says he's creating a new political party. Julie Chang hosts. Programming note: Starting this week, Tech News Briefing episodes will be released on Tuesdays and Fridays, and the TNB Tech Minute will be released twice on weekdays, in the morning and afternoon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jason Creel launched his lawn care business with nothing but a beat-up mower and the relentless drive to outwork everyone. He forged that grit and determination into one of Alabama's most trusted weed control companies, proving you don't need a pile of cash to build a six-figure enterprise. His journey provides the ultimate blueprint for anyone ready to stop dreaming and start building.In this can't-miss interview, Jason joins host Ryan Atkinson to unleash the game changing entrepreneurship strategies that fueled his growth. He reveals why lightning-fast sales are critical for survival, how to strategically design your schedule for maximum freedom, why investing in SEO is a key business growth strategy, and the branding secrets that will make you a local powerhouse. If you're ready to turn a simple side hustle into a dominant home service business, this episode is your playbook!Takeaways- Start your business with the tools you already have; you don't need fancy equipment to be successful, as proven by Jason's beginning with just a beat-up mower.- Use a powerful work ethic as your primary competitive advantage to get ahead, especially when you are just starting out.- Set a high standard from day one by consistently over-delivering on value and service for every single customer.- Create lasting customer loyalty through small, personal gestures, such as writing a handwritten thank you note after a job.- Make building trust the primary goal of your service business, which will eventually make you the go-to provider in your area.- Differentiate your business from all competitors by simply being exceptionally reliable and consistent with your service.- Implement effective business systems from the beginning if you want to successfully scale your side hustle into a larger company.- Respond to new customer inquiries immediately, as waiting even a day in the service industry can result in a lost sale.- Intentionally design your work schedule not just for the business you have, but to support the lifestyle you ultimately want to achieve.- Treat professional branding as a crucial investment to make your business stand out in a crowded market, not just as an expense.- Establish credibility and present your business as a serious company by building and maintaining a polished, professional website.- Invest in Search Engine Optimization (SEO) as a key growth strategy to ensure new customers can easily find you online.Tags: Side Hustle, Entrepreneurship, Lawn Care, SEO, Business Growth Resources:Start Your Business Today: https://links.upflip.com/4nBqHKq Connect with Jason : https://www.instagram.com/thelawncarelife/?hl=en
Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale.With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator's mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Glass, he's also an active advisor and investor in consumer startups, with a passion for enhancing customer experience at every touchpoint.Whether unpacking how to manage marketing across multiple brands, sharing what he looks for in standout talent, or reflecting on the role of skill vs. luck in his career, Aaron offers a grounded, thoughtful take on what it really takes to lead modern marketing teams.He shares what it means to scale without shortcuts, how to build teams that compound over time, and why marketing today is more about connection than ever before.In This Conversation We Discuss:[00:41] Intro[00:59] Investing in your professional network[01:47] Navigating job loss during economic downturns[03:09] Scaling DTC through subscription experience[06:03] Building expert teams in a startup portfolio[07:04] Transferring insights across brand portfolios[08:47] Electric Eye, Social Snowball, Portless, Reach & Zamp[15:08] Specializing before expanding your skillset[18:07] Aligning teams around shared outcomes[19:41] Focusing on customer quality over quantity[23:16] Balancing tools with firsthand market knowledgeResources:Subscribe to Honest Ecommerce on YoutubeRedefining the fragmented DTC wine market by building a multi-brand platform, delivering curated wines fullglass.wine/Follow Aaron Magness linkedin.com/in/aaronmagnessSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Lina Castaneda talks about her career journey; being an industry rising star, the importance of staying coachable; & why our differences are our superpowers. IN THIS EPISODE WE DISCUSS: [05.00] Why Lina emigrated from Colombia to Canada, and what the move taught her. “It was a big change, but I saw it as a chance for growth on my own journey. I've always believed that stepping outside of your comfort zone is where real growth happens.” [06.35] How Lina found supply chain, and why she fell in love with the industry. “I quickly fell in love with the complexity and the impact of the industry. Supply chain touches every single part of our lives – it's a behind-the-scenes powerhouse that keeps the world moving!” [07.59] Lina's journey moving through operations and customer service, and how each role added a new layer to her expertise and developed her leadership style. “It's been quite a journey. Tons of learning, tons of growth – and a few surprises along the way!” [11.41] Lina's role as Chief Customer Officer at Tai Software. [13.33] Lina's take on why customer experience is harder, but also more important, than ever before, and the challenges of balancing personalization with scalability. “Customers have higher expectations. They're not just comparing us to other companies in the industry, but to the best experiences they've had anywhere. So there's a constant need to raise the bar.” [16.04] From technology to collaboration, Lina's biggest takeaways from Manifest in February. “Being surrounded by so many passionate creative minds was really energizing.” [18.29] What it means to be a Certified ScrumMaster and Scrum Product Owner, the importance of staying coachable and continuing to learn, and why that mindset has been key to Lina's leadership style and success. “Great leaders are learners forever.” [20.58] What being named an industry ‘Rising Star' means to Lina, and why awards and recognition for women are so important. “Representation matters. So when women see other women being celebrated for their worth, it reinforces that there is a place for them at the table. It breaks down stereotypes, inspires the next generation, and helps create a more diverse, inclusive industry.” [23.06] Why our differences are our superpowers, and how Lina encourages her team to recognize and leverage their own unique superpowers. [26.49] Lina's experience, as a woman and immigrant, moving through the male-dominated worlds of technology and supply chain, and how a sense of purpose was critical to overcoming challenges. “These fields have historically been male-dominated. Being an immigrant meant I often had to overcome not just gender biases but cultural barriers. I had to work harder to prove myself or make my voice heard, but I focused on what I could control – my work ethic, my ability to adapt, my commitment to learning. And I leaned into my differences.” [29.50] Lina's advice to those looking to follow in her footsteps. [31.39] The future for Lina. RESOURCES AND LINKS MENTIONED: You can connect with Lina Castaneda over on LinkedIn. If you enjoyed this episode and want to hear more women discussing the immigrant experience, check out 422: Women In Supply Chain, Kiran Mann, 437: Women In Supply Chain, Mercedes Pina, 450: Women In Supply Chain, Jenny Perlitch or 207: Women in supply chain, Shana Zheng.
If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation. George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business. The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges. Tune in to gain valuable insights into what truly defines quality coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist
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Producer Breana Miller interviews Senior Signs & Zoning Inspector Antwone Smith about the signs, billboards, and zoning regulations that he and his team enforce and that they tend to educate and inform customers about while in the field. While handling anything from eight-second digital billboard advertisement frequencies to the prohibition of roosters in residential areas, Signs and Zoning Enforcement has seen and heard a lot of what's happening in the Memphis and Shelby County area.Have questions for any Antwone? Email them to buildingbeat@memphistn.gov, and you'll get an answer on a future episode.
man Rapetti speaks to Dominique Olivier, a columnist who’s taken a deep dive into the growth of the BPO sector and why AI, while powerful, can’t replace human empathy. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5Follow us on social media:CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/CapeTalkCapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
SummaryIn this conversation, Dr. Chris L. Brown speaks with Jim Penman, the founder of Jim's Mowing, about his journey from academia to entrepreneurship. Jim shares insights into his early academic pursuits, the evolution of his business, and the core values that drive his franchise model. He emphasizes the importance of customer service, franchisee success, and the role of technology in enhancing customer experience. Jim also discusses his leadership style, character development, and the lessons learned from his business journey. The conversation concludes with Jim's vision for the future of his company and the importance of maintaining a strong company culture.TakeawaysJim's journey began with a PhD in personality and social change.The success of Jim's Mowing is attributed to thousands of micro ideas.Customer service is at the heart of Jim's business philosophy.Franchisee welfare is prioritized over profits in Jim's model.Understanding human nature is key to business success.Servant leadership is a core principle for Jim.Character development involves doing difficult but necessary tasks.Technology is used to enhance customer experience and service delivery.Learning from mistakes is crucial for growth in business.Jim's vision for the future includes maintaining company culture and values.Sound Bites"I just can't stand to let a customer down.""Happiness is never the primary goal.""I don't want to be a public company."Chapters00:00 The Journey Begins: From Academia to Entrepreneurship02:54 Building a Business: The Evolution of Jim's Mowing06:01 Customer Service Philosophy: The Heart of Jim's Mowing08:47 Franchisee Success: The Core Values of Jim's Mowing11:59 Understanding Human Nature: Insights from Business and Research15:49 Happiness and Well-being: The Pursuit of Meaningful Experiences19:56 Servant Leadership: Leading with Purpose and Integrity22:57 Character Development: The Importance of Discipline and Hard Choices26:57 Innovating for Success: Enhancing Customer Satisfaction through Technology32:44 Balancing Customer Service and Franchisee Profitability34:43 The Importance of Responsiveness in Business36:45 Leveraging Technology for Efficiency38:04 AI in Customer Service: A Double-Edged Sword43:13 Learning from Mistakes: The Journey of Growth48:40 Building a Strong Company Culture56:22 Future Vision: Sustaining Values and Growth
Episode 198 - How to sell your work if you are an introvert.The Transcript page - https://photographysidehustle.com/198The Photoshop for Photographers courseKit - Set up a free account with a list of up to 10,000 emails.Please leave a voice message for Andy at SpeakPipe.com Ask a question and get on the podcast, you know it makes sense.Join the Facebook Group and ask as many questions as you like.Visit PhotographySideHustle.com, and you get access to all the downloads, including the Pricing Calculator, mini-courses, and videos of how I process my RAW imagesSupport the showPhotographySideHustle.com - SpeakPipe - Facebook Group
In this episode of Unleashing Intuition Secrets, Michael Jaco is joined by Derek Johnson to delve into current military operations, the continuous effort to dismantle the deep state, and the global impact of these actions. They discuss historical contexts, the influence of President Trump, military law, hidden operations, and the importance of financial transparency. Derek provides extensive insights into international agreements, the underground warfare against trafficking, and the future implications for the US and global politics. Key events and examples, such as the iconic Trump-Putin meeting, the FIFA World Cup symbolism, and executive orders targeting deep state financial networks, shed light on the comprehensive strategy to restore international sovereignty and lawfulness. 00:00 Introduction and Guest Introduction 00:32 Military Insights and Influence 02:07 Political Landscape and Key Figures 08:46 Historical Context and Comparisons 12:58 Deep State and Global Politics 24:47 Social Media and Public Perception 30:48 A Chilling Warning to World Leaders 31:19 Strategic Military Operations Unveiled 32:06 The Future of U.S. Superpower Status 32:28 Trump's Stance on the Ukraine Conflict 33:51 Historical Context and Divide and Conquer Tactics 37:01 The Deep State and Corruption Exposed 49:04 The Fight Against Trafficking and Underground Operations 50:36 Final Thoughts and Future Outlook 51:04 Global Financial and Trade Resets LANDING PAGE for people to get a "FREE" precious metals consultation with Dr. Kirk Elliott: https://www.kepm.com/jaco/ Affordable Cell Activation Technology with LifeWave: Experience miracles with a deep discount as a Brand Partner https://www.lifewave.com/michaeljaco https://michaelkjaco.com/liveyoungerwithmj/ Power of the Patch Information Resource: Go to: https://liveyounger.com/ AGE REVERSAL WITH GHK-Cu Copper Peptides contained in X-39 and X-49 https://copperpeptidebreakthrough.com Join us every week for Michael Jaco's Miracle Monday Meeting at 6:00 PM EST for Product Testimonials & Questions This 50 Minute Meeting Will Teach You Everything You Need To Know About Phototherapy & LifeWave!! ~ Great for Guests, Customers & Brand Partners ~ ⏬ Click the link below for Meeting access ⏬ Join Zoom Meeting https://us06web.zoom.us/j/87949021063 JoinMichaels Business Builder Webinar ~ Friday 6:00 EST Tune in weekly to Michael Jaco's LifeWave Business Builder Webinars feature LifeWave's top leaders sharing proven strategies, business tips, and real-world success stories to help you grow your organization and achieve lasting financial success. ⏬ Click the link below for Webinar access ⏬ https://us06web.zoom.us/j/86714931635?pwd=WQ8UTQc8o95A1g5q7bOAnRW79mPJep.1 Shop Intuitive Wellness Products to reverse the devastating effects of the vaccine impacts on cardiovascular, reproduction and greater potential for death at any time in history. Also increase overall health and resistance to all disease and inflammation. https://intuitivewellness.michaelkjaco.com/ INTUITIVE ULTRA CLEANSE/INTUITIVE OCEANS VIDEO ON DETOXING ALL FOODS: https://www.diseasediscoverychallenge.vip/food-dtox WAVWATCH - The revolutionary selfcare watch that's designed to support the health of your mind AND body! This one-of-a-kind watch provides anxiety relief, pain support, productivity boost, immune system enhancement, and more!
Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern care for men.The current version combines AI with home-based testing, diagnoses, and nutrition. Customers pay an upfront fee and a monthly subscription afterward.In this episode, Luke shared the company's origins, growth, mistakes, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/mnlys-at-home-ai-powers-mens-healthFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations enhance visibility and help others learn from the lessons of online entrepreneurs. We invite you to leave a review on this channel. ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! TackleboxSliceFirst 1000 SubstackTacklebox + Self-Serve Product
Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers. You'll hear the exact email rewrite I did during our coaching call and discover "The Rule of One"—why cramming multiple offerings into one email kills your sales. The biggest mistake? Marketing from YOUR perspective instead of addressing your customers' real pain points. This shift from farmer-focused to customer-focused messaging is the key to relationship-based marketing that actually drives sales. This is the exact sales psychology I teach inside Farm Marketing Mastery, and it's transforming farm businesses.
Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Bonnie shares insights from a recent Salesforce event, exploring how AI agents, data clouds, and robotics are reshaping customer experience, software implementation, and enterprise transformation.Episode 52 | AI Agents in ActionThe Big Themes:Campaigns Are Out, Conversations Are In: Marketing is undergoing a radical transformation. Gone are the days of mass email blasts and no-reply addresses. Instead, AI is ushering in a new era of real-time, personalized engagement. Salesforce is leaning into this shift with tools that replace one-way campaigns with dynamic conversations. AI agents now tailor interactions based on behavior, preferences, and real-time context, fostering true customer intimacy at scale.Unified Data Is the Bedrock of Smart AI: No AI strategy can succeed without clean, connected data. Salesforce's Data Cloud addresses what SAP calls the “swivel chair problem” — when teams toggle between disconnected systems to piece together a customer story. AI agents can't operate effectively if data is fragmented or siloed. That's why Salesforce is investing in tools that unify sales, marketing, support, and financial data, giving AI a full-picture view of the customer journey.AI Agents Are Already Delivering Real Results: AI isn't theoretical anymore — it's working in the wild. Bonnie pointed out two standout cases: University of Chicago Medicine and Ford Pro. In healthcare, Agentforce transformed an outdated, frustrating appointment system into a streamlined digital process, improving both efficiency and patient experience. At Ford, AI agents guide customers to ideal vehicle matches with minimal input, keeping users on-site and increasing conversion.The Big Quote: “I think that buyers are looking more at the execution and fit of software, as opposed to the software brand itself. And I would say that that is a shift in the last year or so, especially now with the advent of AI and just the rapid pace that everything is moving so, less on brand, more about how are you going to offer me the complete solution and break down silos of data?” More from Bonnie Tinder:Connect with Bonnie on LinkedIn or send a message via her Acceleration Economy Analyst page. Visit Cloud Wars for more.
In a candid conversation with Zendesk CTO Adrian McDermott, it's become clear that enterprise AI has reached a pivotal moment. We're witnessing the end of AI theater and the emergence of practical platforms delivering real business value. "We're moving from chapter one to chapter two of the application of generative AI," McDermott explains. "It's not just party tricks anymore - it's platforms. And we're really building things that have value and meaning." The Rise of Platform Thinking The shift from isolated AI features to comprehensive platforms marks a significant evolution in enterprise technology. Companies are no longer satisfied with flashy demonstrations - they demand measurable outcomes and clear ROI. This transformation is evident in Zendesk's new resolution platform, which integrates multiple AI capabilities into a cohesive system. The New Economics of AI Implementation Zendesk has pioneered outcome-based pricing for AI agents in the customer experience industry - a significant departure from traditional seat-based pricing models. This approach aligns vendor success directly with customer outcomes. "You should really be able to run a model that would prove and predict the ROI upfront," McDermott notes, highlighting the increasing sophistication of AI implementation. Customers now expect vendors to demonstrate clear business value before deployment. Voice: The Critical Escalation Channel Despite predictions of voice's decline, it remains crucial in an AI-first world. McDermott explains: "In a world of automation, the escalation channel is voice, and you need it to be tightly integrated." The future of voice in customer service is being reimagined through: Seamless integration with AI systems Warm handoffs between digital and voice channels Enhanced context preservation across interactions Real-time analytics and support The Resolution Platform Framework Zendesk's resolution platform represents a comprehensive approach to customer service, incorporating: Customer-facing AI agents Agent copilot systems Automated content generation Continuous analysis and quality assurance Unified governance and measurement Looking Ahead: The iPhone Moment? McDermott poses a crucial question: "Are we building Windows Mobile on top of generative AI, or is there innovation and disruption to come?" This reflection suggests we're still in early stages, with significant disruption ahead. Key Takeaways Enterprise AI has matured beyond demonstrations to delivering measurable outcomes Platform approaches are replacing point solutions Voice remains critical in an AI-first service strategy Economic alignment between vendors and customers is essential Continuous innovation and adaptation are necessary The shift from AI theater to practical platforms marks a new era in enterprise technology. Organizations must now focus on building comprehensive, outcome-driven AI strategies rather than chasing individual features or capabilities.
#481 Think you can't turn a low-ticket offer into a six-figure business? Think again! In this episode, host Brien Gearin sits down with email marketing expert Liz Wilcox, who runs a $500k-per-year business through her $9-per-month email marketing membership. Liz shares her journey from travel blogger to successful membership creator, explaining how she used her expertise to craft valuable templates that help businesses leverage email marketing. They discuss the simplicity of offering low-ticket memberships, the importance of community, and tips for anyone looking to start and grow a membership business. Tune in to learn about pricing with purpose and why building a sustainable business doesn't have to be complicated! (Original Air Date - 9/16/24) What we discuss with Liz: + Turning a $9 membership into $500k per year + Pricing with purpose for accessibility + Letting customers create the community + Simplifying email marketing with templates + Growing an email list with consistency + Reducing churn with value and community + Evolving from Google Drive to a full LMS + Pre-selling to validate demand Resources mentioned: WordPress LifterLMS Thank you, Liz! Sign up for Liz's email list and/or membership at LizWilcox.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Are your customers ghosting your QBR invites? Let's be real… every CSM has faced the dreaded silence or worse, the wrong people showing up. But here's the ugly truth leadership never told you. It's not your QBR's timing, your agenda, or your follow-ups. It's that your meetings are about you, not your customer.In this episode, I break down the single biggest mistake 99% of CSMs make with their QBRs and hand you my simple 3-step framework to flip the script—from ignored invites to strategic sessions your customers actually want to attend. We'll dig into exactly what to research, how to reframe your outreach, and the one pro move that gets even busy execs leaning in. Craving the kind of executive buy-in that accelerates renewals, expansions, and your own career? Hit play, because everything you've learned about QBRs is about to change, starting now!
It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps. But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different. Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run. If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
If customers don't see you as a professional expert authority, they're less likely to trust your recommendations or pay what your work is worth. In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker dig into why being skilled isn't enough. Customers judge you on how you show up, how you communicate, and whether you project authority. You'll learn how to step into the role of a Professional Expert Authority so you earn higher tickets, close more sales, and build a reputation as the trusted advisor customers want in their homes. This isn't just theory, it's the practical difference between being seen as “just another contractor” versus the pro customers confidently say yes to. What's Inside: -Why simply being skilled isn't enough to win trust -The real definition of a “Professional” in the trades -What makes someone an expert (beyond years on the job) -How authority drives customer decisions and higher sales -The two traps techs fall into: -How to combine professionalism, expertise, and authority to become the go-to trusted advisor -Steps you can take today to elevate your authority on every call
The Liver King “Wrong” About Carnivore Diet—Just Don't Tell His Supplement Customers The Liver King says he was wrong about the carnivore diet—but his brand, and his supplement empire, still promote the same primal message. Listen to today's episode written by Charlotte Pointing at VegNews.com #vegan #plantbased #plantbasedbriefing #carnivorediet #liverking #rawliver #ancestraldiet ========================== Original post: https://vegnews.com/liver-king-carnivore-diet Related Episodes: Use search feature at https://www.plantbasedbriefing.com/episodes-search ======================== Launched in 2000, VegNews is the largest vegan media brand in the world. They have a best-selling plant-based magazine, and they create amazing content from food and fashion to travel, celebrity interviews, beauty and health info, a meal planner, and vegan travel excursions. Their Guide section on their website is full of great information and they have an online shop where you can find cookbooks, foods, kitchen tools, vegan meal delivery services. They also have a website, VeganWeddings.com. Please visit www.VegNews.com for a wealth of resources. ======================== FOLLOW THE SHOW ON: YouTube: https://www.youtube.com/@plantbasedbriefing Spotify: https://open.spotify.com/show/2GONW0q2EDJMzqhuwuxdCF?si=2a20c247461d4ad7 Apple Podcasts: https://podcasts.apple.com/us/podcast/plant-based-briefing/id1562925866 Your podcast app of choice: https://pod.link/1562925866 Facebook: https://www.facebook.com/PlantBasedBriefing LinkedIn: https://www.linkedin.com/company/plant-based-briefing/ Instagram: https://www.instagram.com/plantbasedbriefing/
SBS Finance Editor Ricardo Gonçalves speaks with Professor Daswin De Silva from La Trobe University to find out more about a cyber attack which hit Qantas and Martin Lakos from Macquarie goes through the day's market action including another record for the ASX200.
Handling Mistakes and Exceeding Customer Expectations Shep interviews Jamey Lutz, founder and principal of Jamey Lutz Consulting and the author of Pathway to Purpose. He talks about how organizations can go beyond customer satisfaction to create exceptional customer experiences by building a strong service culture and learning from both inside and outside their industry. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can businesses convert mediocre customer experiences into exceptional ones? How can businesses turn unhappy customers into loyal fans? Why is mere customer satisfaction not enough to ensure long-term loyalty? How can businesses benchmark their customer experience performance? How can businesses use customer feedback to prioritize improvements that actually matter? Top Takeaways: Having a customer-focused experience starts with the organization's culture. When everyone in the company, from leadership to frontline teams, cares about service, the customer feels it. Satisfied customers are not necessarily loyal. Satisfaction means their expectations were met but not exceeded. They don't complain because there isn't enough for them to complain about, but that doesn't mean they are happy. So, when another option with a better offering from a competitor, such as a smaller price tag, a more convenient location, or shorter wait times, comes along, they are still likely to leave. Companies need to learn from good and bad customer feedback, but they should not neglect the customers in the middle. Customers who aren't upset but aren't delighted either are the most likely to leave without saying a word. These customers are dangerous because there is no obvious warning sign before they simply fail to return. Businesses should focus on transforming mediocre experiences into better ones by understanding what is missing and implementing improvements. When a mistake happens, how it is handled matters even more than the mistake itself. When a business makes mistakes but shows empathy and resolves the issue promptly, customers feel valued and may become more loyal than they were before. While learning what your competitors are doing right, remember that your customers don't just compare you to companies within your industry. Customers compare you to the best experience that they have had in any industry. Study world-class organizations and what they are doing to stand out. Then consider what you might be able to apply to your brand. What you think is important may not always align with what the customer thinks is important. To make impactful changes, ask for customer feedback and listen to what matters most to them. Focus your energy and resources on improvements that truly matter to your audience. Additionally, Jamey shares lessons on providing an exceptional customer experience from his time as Director of Quality for The Ritz-Carlton. Tune in! Quote: "If you only focus on fixing really bad experiences and celebrating great ones, you miss the danger in the middle. Customers who say, "It was okay," will likely leave you the moment something better comes along." About: Jamey Lutz, founder and principal of Jamey Lutz Consulting and the author of Pathway to Purpose: Big Ideas for Fueling Irresistible Corporate Cultures. He served as the Director of Quality for The Ritz-Carlton, Palm Beach, and later as the Performance Improvement Leader of the Americas, where he led high-impact guest experience projects across 26 hotel properties. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
July 1 marks the first day several new laws go into effect. That includes raising the tax on retail marijuana sales. Tax on recreational marijuana products is now 15 percent plus sales tax, jumping from 10 percent prior. That makes it one of the highest cannabis taxes in the country, according to data compiled by the Tax Foundation. This increase is coming as the state is starting to hand out its first licenses to business owners.Jen Randolph Reise is the founder of North Star Cannabis Consulting. Erin Walloch is the CEO of CannaJoyMN, a south Minneapolis store that sells marijuana seeds and hemp-derived products and is in the process of obtaining a micro-business dispensary license. Both Reise and Walloch joined Minnesota Now to talk about their perspectives on the tax increase.
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.Episode #1084: Today we unpack the Senate's plan to fast-track the end of EV tax credits, the global rush to secure rare earth magnet supply, and how small business owners are battling a new wave of AI-powered scams.Show Notes with links:Congress is fast-tracking the elimination of federal EV tax credits, creating waves across the auto retail and manufacturing sectors. A new Senate bill proposes ending both new and used EV credits by September 30, 2025.The Senate plan accelerates the credit phaseout, bypassing both House and prior Senate timelines.Lucid's CEO warns the change “would make it very difficult for new players in the market.”The bill also ends penalties for CAFE standard noncompliance, easing burdens on legacy automakers.Dealers are concerned; roughly 140,000 EVs sit on lots.NADA:“If EV tax credits are going to be repealed, NADA urges Congress to include a reasonable transition period.”China's latest export restrictions have flipped the rare earths market on its head—sending automakers scrambling for alternatives and giving non-China suppliers the spotlight.After Beijing tightened exports of key magnet materials in April, Western buyers are now urgently securing non-Chinese supply chains.Neo Performance Materials in Estonia has seen surging demand at a $10–$30/kg premium for non-China magnets.Korean and European firms are also investing in alternative sources, even paying 15–30% more to ensure supply.Industry insiders warn that premiums too high could kill demand; too low, and new suppliers can't survive.“Customers understand there is a premium… but if that premium gets too big, we're looking at demand destruction,” said Neo CEO Rahim Suleman.Small business owners are facing an alarming new wave of fraud—fueled by generative AI. With tools like ChatGPT and deepfake video tech, scammers can now clone brands, replicate storefronts, and impersonate real people—all with little to no technical skill.One scam targeted knife seller Oishya with a fake giveaway campaign, sending fraudulent offers to 10,000 Instagram followers and duping nearly 100 customers out of shipping fees.A recruiter shared how applicants now use AI avatars to cheat video calls, forcing her to ask for ID and personal questions to confirm they're real.In another case, an engineering firm lost $25 million after an employee was tricked by AI-generated video replicas of his coworkers, including the CFO.“It's like whack-a-mole, but the moles are multiplying,” said one cybersecurity executive.“Doing business online gets more necessary and high risk every year,” said Nima Etemadi of Cake Life Shop. “AI is just part of that.”Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Welcome back to the Mowing in the Dark LAWN CARE Podcast! In today's episode Aaron talks about the Psycology of Customers asking their lawn care provider to cut the lawn shorter. Is it just because they want the lawn shorter or is it something more? **Please give the podcast a 5 star rating and review in Apple Podcasts.** Give Me Your Feedback: http://www.linktr.ee/lansinglawnservice GREEN FROG WEB DESIGN SPECIFICALLY FOR LAWN CARE *Your First Month is ONLY $1.00* https://greenfrogwebdesign.com/ Buy Me A Coffee: http://www.buymeacoffee.com/mowinginthedark Michigan Maple Coffee: https://amzn.to/4eQZzSR Check out my business websites: www.lansinglawnservice.com www.gravelblasters.com , www.sutterbrotherslawncare.com Check out My Favorite Lawn Care Gear: Werner, AC78, Quickclick Stabilizer, Aluminum https://amzn.to/2OTOfMf Wonder Grip WG318L Liquid-Proof Double-Coated/Dipped Natural Latex Rubber Work Gloves 13-Gauge Seamless Nylon, Large, Large https://amzn.to/2Ytjml6 Hodenn Zero Turn Lawn Mower Hitch - Fits Ariens & Gravely ZT-X: https://amzn.to/3jJmEua ECHO Black Diamond Trimmer Line: https://amzn.to/2GBEL7d
A coat worth $10,000 is out of reach for most of us, but a Wanaka-based design label has come up with a creative way to put quality goods in front of more customers.
Does your AI-based interface talk to customers the way a real person would or is it tech for tech's sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow's experiences feel intuitive and natural to the end customer using them. Today we're diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester's research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ's professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what's next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In this episode, farmer and educator Jodi Roebuck of Roebuck Farm in New Zealand talks about how they manage taking on new customers with big orders. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
The landscape of retail is cluttered with messages, distractions, gimmicks, and desperate bids for scraps of customers attention. After a while, it all starts to look, sound, and feel the same. How do you stand out for the right reasons and engage with your customers and future customers in ways that provide something sustainable and unique? In today's episode we will be discussing some great ways that you can be engaged with your customers, and the community around you so you solidify your relationship and reputation with your existing customers, and are better positioned to gain new ones as you go! Listen to these related episodes! 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 282 : How to Listen to your Customers 443: Want Impactful Messaging? Keep it Simple! w/ Author Ben Guttmann 433: Winning Staff and Customer Loyalty KEYS TO THE SHOP OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Click here to listen to the full episodeIn today's transactional society, entrepreneurs who consistently exceed their customers' expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer. YOU WILL LEARN:· Why you must fill the need.· How to go the extra mile.· How to make it extraordinary. NOTEWORTHY QUOTES FROM THIS EPISODE: “Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet “Poor customer service is the death knell for a business.” – Brian Buffini “One of the key ingredients to building trust is consistency.” – Brian Buffini “People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini “It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini “Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.