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In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz are joined by CNBC legend Bob Pisani! Purchase Bob's new book, Shut Up and Keep Talking: Lessons on Life and Investing From the Floor of the New York Stock Exchange, on Amazon -- click here!---
Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Bill Price is one of the most influential minds in customer experience — and he joined us to break down how AI is transforming CX, why 88 percent of customers never complain, and how companies can finally eliminate friction at scale.Bill was Amazon's first Global VP of Customer Service, where he helped build the customer-centric philosophy that powered Amazon's explosive early growth. Today he runs Driva Solutions and is the Founder & CEO of Intendra AI, a CX analytics platform that identifies intents, reduces operational drag, and uncovers the “silent sufferers” who quietly churn without ever contacting support.In this conversation, Bill shares insights on:• The real story of Amazon's early customer-centric culture• Why “the best service is no service”• How large language models are rewriting the rules of customer service• The 88 percent of customers who never complain — and how to find them• Why first-contact resolution is now misleading• How companies across hospitality, banking, ecommerce, and B2B services can proactively fix hidden friction• What Intendra AI is building today and where CX is going nextBill is also the author of four must-read books on CX:• The Best Service Is No Service• Your Customer Rules!• The Frictionless Organization• Zero Complaints⸻Guest LinksIntendra AIhttps://www.intendra.ai/Driva Solutionshttps://drivasolutions.com/Bill Price on LinkedInhttps://www.linkedin.com/in/bill-price-drivasolutions/Bill's Bookshttps://www.amazon.com/stores/author/B001JSHFSM/allbooks?ingress=0&visitId=a36f7561-fb02-460d-a0ea-ad2cd221d6a4&ccs_id=98438664-2c15-4575-8e8d-dfaa695e3bbd
Affluent customers are adding to drive Walmart's (WMT) growth, shown in the company's latest earnings. Marley Kayden highlights accelerating in-store sales and delivery numbers driving Walmart's balance sheet. Joe Tigay offers an example options trade for the retail giant. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
Customers decide more in the first 10 minutes than most technicians realize. Company reputation may get you the call — but your credibility determines everything that happens after the door opens. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the quiet, powerful signals that make customers trust you…or question you. From the moment you park the truck to the way you introduce yourself, customers are reading your appearance, confidence, preparation, and clarity. You'll learn: The credibility signals customers notice instantly Why "borrowed trust" from the company fades fast The posture, tone, and confidence cues that reassure homeowners Why some techs get requested—and others don't How preparation turns uncertainty into authority This episode is a must-watch for any technician who wants to build trust, earn loyalty, and dominate the first 10 minutes of every call.
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: linkedin.com/in/adityavempatyMoEngage: www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.comNewsletter: One Insight
Montana's largest utility this year struck deals to power three data centers — and counting. NorthWestern Energy has promised them at least twice the amount of electricity used to power all homes and businesses in the state. As data centers look to break ground in Montana, some worry ratepayers will have to subsidize their colossal power needs.
"Demand still far outstrips supply" when it comes to Nvidia's (NVDA) data center growth, says Dave Altavilla. He expects that trend to continue as the Mag 7 giant sets its sights on margin expansion through its Blackwell and Blackwell Ultra sales. Dave adds that the A.I. will only grow, giving AMD Inc. (AMD) a chance to capture Nvidia's customers it can't take due to supply constraints. Tom White offers an example options trade for Nvidia. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
In today's Cloud Wars Minute, I discuss Workday's acquisition of the enterprise knowledge and learning platform provider Sana, and what it means for customers.Highlights0:05 — Now,the understanding of the capabilities of LLMs has seeped from discussions among in-the-know business leaders into the general public. Personally, I don't know anyone who hasn't tried ChatGPT at least once. However, when it comes to leveraging LLMs and their associated technologies in a business context, it all comes down to the data that you can provide.0:34 — Essentially, it's about making internal knowledge useful. This combination of business data and LLMs is the golden ticket for companies that want to thrive in the AI Revolution. There are some standout examples of companies making that possible. One such company is Sana. Now, Workday has announced that it has completed its acquisition of Sana.01:17 — Gerrit Kazmaier, President Product & Technology at Workday, explained: "By bringing Sana's leading enterprise knowledge and learning to Workday, we're creating a single intelligent interface...We're unlocking a new era of productivity, focus and flow across our customers, organizations with a complete AI solution for the next generation enterprise."01:46 — Kazmaier is describing the combination of Sana's enterprise knowledge tools and Workday's unified cloud platform and formidable partner ecosystem. The vision is to create what Workday calls a "horizontal intelligence layer" across the enterprise. Within this layer, users will have access to deeply personalized experiences.02:34 — Now, as I've discussed many times before, cutting through the noise to identify the specific features, capabilities, data, sources and outcomes that a user needs is essential for thriving in this increasingly competitive, AI-enabled business environment. Visit Cloud Wars for more.
When it comes to auto repair, trust is everything. In this episode, shop owner Gary Hinendes of Gary's Automotive Repair shares how taking time to educate customers—especially those who feel intimidated walking into a shop—can transform fear into confidence and first-time visitors into lifelong clients. From listening more than talking to training his team on empathy and transparency, Gary reveals why putting people before profits is the smartest business strategy a shop can make.
Marc Poulsen, National Accounts Manager, shares how AutoNet TV helps shops build trust with customers and why it's essential. Learn why showcasing ASE-certified technicians matters, the public's misconceptions about the technician role, and the challenges of explaining maintenance and complex repairs to customers.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Marc Poulsen, AutoNet TV, mpoulsen@autonettv.comLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
LearnUpon, a Dublin-headquartered global leader in learning technology, today announced its acquisition of Courseau, an AI-assisted course authoring platform. The acquisition accelerates LearnUpon's mission to make learning creation and delivery faster, smarter, and more accessible for organisations everywhere, while also underscoring the company's continued success as a growing global technology business. Founded in Berlin in 2023, Courseau has quickly established itself as a pioneer in AI-powered course creation. Its intuitive platform is designed to help organisations rapidly build high-quality learning experiences, with current customers including Panasonic, Norwegian Refugee Council, and Hexagon Purus. It will now be part of LearnUpon's expanding offering. The acquisition of Courseau addresses one of the learning industry's most persistent challenges - the "content bottleneck." Organisations often struggle to keep pace with demand for fresh, relevant learning content. The new solution combines LearnUpon's trusted delivery platform with Courseau's AI-native authoring technology. This enables organisations to transform their internal expertise into structured, evidence-based learning experiences up to 50 times faster than traditional methods. Additionally, Courseau's offerings are designed to be accessible with self-serve capabilities, ensuring learning content creation is available to anyone. "LearnUpon has always been about unlocking the potential of people through learning," said Brendan Noud, CEO and Co-founder of LearnUpon. "With Courseau by LearnUpon, we're enabling organisations to utilise AI technology to create evidence-based, impactful content at scale even faster and in a more personalised way. This acquisition represents an exciting step on our journey as we invest in learning that makes a real business impact." "We're so excited to be joining LearnUpon," said Ro Ren, CEO of Courseau. "Together, we're combining delivery excellence with AI-native creation to redefine how organisations learn. We share a core belief that learning should be elegant, accessible, and high-quality - the integration of our platforms will enable customers to achieve this dramatically faster, at a much lower cost." The platform offers full creative autonomy for course designers, supports instant translation into over 120 languages, and ensures content is evidence-based and adaptable for growing organisations. Full integration of Courseau's technology into LearnUpon is scheduled for early 2026. Customers can trial for free for 14 days by signing up at www.courseau.co. The acquisition caps off a milestone year for LearnUpon. In 2025, the company expanded its global footprint, strengthened its leadership team, and continued to enhance its award-winning platform with the successful launch of Learning Journeys, which enables customers to automate and personalise learning at scale. The acquisition of Courseau further underscores LearnUpon's commitment to its customers and making learning easy, scalable, and focused on results. See more stories here.
GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT. Eligibility restrictions apply. Terms: draftkings.com/sportsbook. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. Opt-in req. 1 Token per customer, valid only for min. $5 pregame NBA player prop bets w/ min. odds of -200 or longer. Tokens are single-use and expire at the start of the final of NBA game each day when offered. Must select token BEFORE placing bet. Customers who place bet w/ Token and pick day's PRA stat leader will receive equal share of $1,000,000, issued as a non-withdrawable Bonus Bet that expires in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Sponsored by DK.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/pickscentral
Sign the petition: https://www.change.org/p/give-mister-ed-his-rightful-spot-on-the-hollywood-walk-of-fame?source_location=psf_petitions NEW HATS ARE LIVE: https://store.barstoolsports.com/collections/mostly-sports Mark Titus and Brandon Walker talking sports... mostly. JOIN THE DK LEAGUE: https://dkn.gs/r/eFrJ21EzUEaXU3kP7Rni3w Thanks to our sponsors: Jägermeister: Check Jägermeister out at https://us.jagermeister.com/. Drink Responsibly, Jägermeister Liqueur 35% alcohol by volume. Imported by Mast Jägermeister US, White Plains. NY. Ikon Pass: Buy your Ikon Pass today at https://ikonpass.com. Winter is almost here. Claim more Joy across 60+ Ikon Pass destinations worldwide. DraftKings: GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT. Eligibility restrictions apply. Terms: draftkings.com/sportsbook. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. Opt-in req. 1 Token per customer, valid only for min. $5 pregame NBA player prop bets w/ min. odds of -200 or longer. Tokens are single-use and expire at the start of the final of NBA game each day when offered. Must select token BEFORE placing bet. Customers who place bet w/ Token and pick day's PRA stat leader will receive equal share of $1,000,000, issued as a non-withdrawable Bonus Bet that expires in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Sponsored by DK. NASCAR: Tickets are on sale now! Don't miss the 2026 Daytona 500. Lock in your seats today at https://NASCAR.com before they're gone! Subscribe on YouTube: https://www.youtube.com/@MostlySportsTitusandWalker?sub_confirmation=1. Follow Mostly Sports on Twitter: https://twitter.com/MostlySports Follow Mark on Twitter: https://twitter.com/clubtrillion Follow Brandon on Twitter: https://twitter.com/bfw Follow Mostly Sports on Instagram: https://www.instagram.com/mostlysportsshow/ Follow Mark on Instagram: https://www.instagram.com/marktheshark34/ Follow Brandon on Instagram: https://www.instagram.com/bwalkersec/ Follow Mostly Sports on TikTok: https://www.tiktok.com/@mostlysportsshow?lang=en Follow Brandon on TikTok: https://www.tiktok.com/@brandonfwalker?lang=en Follow Mark on TikTok: https://www.tiktok.com/@marktituspod?lang=en
"When you respect time, you build trust and your reputation grows." Notable Moments [03:30] Time is not the new issue; it's always mattered [05:10] How Disney engineers measure time and efficiency [09:20] Coffee shop story and customer decision-making [15:00] Why leaders must observe operations firsthand This episode explores why time is one of the most important factors in leadership, service, and personal credibility. Lee explains how poor systems cost businesses trust, money, and customers, even when no one complains. He shares how organization, discipline, and time-awareness shape reputation and performance. Practical examples show how leaders can uncover bottlenecks, respect people's time, and create better experiences every day. Read my blog for more from this episode. Resources CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
In this bonus episode, I'm breaking down a tough but important truth about holiday retail: parents aren't loyal to Amazon—they're loyal to convenience.If you want families in your community to “shop small” with your indoor playground or play cafe business, you have to make buying from your business as simple and friction-free as possible.I walk through exactly how indoor playground owners can streamline both in-person and online shopping, including mobile-first website fixes, tap-to-pay checkout, same-day pickup, local delivery, gift guides, and quick fulfillment systems.When we make shopping with us the easiest option, we win more holiday retail sales—without having to compete on price.Blog for this episodeLet Us Fix Your Website (Schedule A Free Call)OTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele's InstagramMichele's WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: Support@michelecaruana.com Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademyActive Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG
How are AI-powered Interactions Transforming Daily Customer Experiences Shep interviews Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn talks about how AI and digital analytics are redefining customer experience through hyper-personalization and authentic interactions. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What inflection points in technology have most impacted customer experience in the digital era? What is hyper-personalization? How has artificial intelligence transformed digital customer experiences? What future trends in AI could most impact customer service and experience? Should companies be transparent with customers about using AI-powered services? Top Takeaways: Artificial Intelligence has become one of the biggest game-changers for customer experience. It helps companies remove friction, enabling customers to get help faster and solve problems more easily. Embracing new tech in CX is about finding ways to make life easier for your customers. Moments like the rise of the web, and the growth of AI mark big turning points that companies must adapt to. Being open to change lets businesses create better experiences for customers and stay ahead of the competition. Customers want to be treated as individuals, not just a number. Personalization, especially when powered by AI, helps match customers with products, recommendations, or solutions that really fit them. AI can deliver hyper-personalized experiences that keep people engaged and coming back. But, businesses need to remember that personalization that feels authentic and respectful is what really wins customers over. Customers prefer when companies are transparent, especially about processes that impact their experiences. Modern customers can easily spot fake or insincere messages. Being authentic means communicating honestly and being open about how technology, like AI, is being used to serve them. Your AI is only as good as your data. If the information going into the system is wrong or messy, the results might mislead both the company and the customer! Good data leads to smart decisions and better customer outcomes. Whenever there's a major technological change, there's always concern about job losses. While AI can take over some tasks that used to require humans, it also creates new work opportunities. New jobs and skills will be in demand, especially in areas that support or expand what AI can do. The future of work is about adapting, learning, and growing alongside technology, not competing against it. Plus, Shep and Tifenn discuss use cases and opportunities for AI to improve the customer experience. Tune in! Quotes: "The goal of AI is to remove fiction and deliver delightful, seamless, and outcome-driven experiences for their customers." "Hyper-personalization is personalization at scale. The more in touch we are with our customers, the more likely we are to drive conversions." "AI is only as good as your data. If you have the wrong data, then you will have the wrong output. It is going to mislead you. More importantly, it will mislead your customers." "Embrace what's next. We are going to see significant evolution in the world of AI. Don't be afraid to experiment and test." About: Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude. Before working at Amplitude, she was CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Most founders focus on selling their products, but few take the time to teach people why they matter. For Shizu Okusa, that difference has become her biggest advantage in business. A former Wall Street trader turned wellness entrepreneur, Shizu is the founder and CEO of Apothékary–a brand known as "Mother Nature's Pharmacy." What started in her kitchen, mixing herbs like maca and ashwagandha, has grown into a nationwide brand stocked in Ulta, Sprouts, and 500+ stores across the U.S. Shizu's lessons in business will change your approach to connecting with customers. Education Over Persuasion If you want people to trust your brand, stop selling and start teaching. Shizu discovered that most consumers don't reject wellness products because they don't care; they reject them because they don't understand them. By focusing on education instead of persuasion, she turned curiosity into loyalty. From breaking down the science behind adaptogens to teaching why liquid tinctures outperform pills, Apothékary built authority through honesty — and showed that sharing knowledge is the strongest form of marketing. Growth Without Burnout Fast growth means nothing if you burn out in the process. Shizu's journey is a reminder to pace your ambition. She shares how defining her investor relationships, protecting her energy, and staying rooted in purpose helped her scale Apothékary without losing herself. Her approach challenges every founder to ask: Are you building something that grows fast, or something that lasts? Enjoy this episode with Shizu Okusa… Soundbytes 08:23 - 08:31 "And so there's just a lot of education that actually is marketing. We primarily think ourselves as an education company more than anything else." 30:54 - 31:13 "The company will grow exponentially, and people grow linearly. So, when I say that, what that basically means is, your company is going to be pacing with consumer demand or market growth. And so if your company and your market's growing exponentially, there is no way you can have the same expectation for people to grow exponentially." Quotes "The company will grow exponentially, and people grow linearly." "There really is a cost that comes with growth." "I think of myself as an editor of the brand, more than a face of the brand." "Our bodies are really powerful compasses, and it takes one to quiet down and really listen and tune in." Links mentioned in this episode: From Our Guest Website: https://www.apothekary.com/ Connect with Shizu on LinkedIn: https://www.linkedin.com/in/shizu-okusa-87a25415/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the "greatest cultures in the history of culture." Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricing, or aesthetics, while the true differentiator is the human element. He recommends evaluating candidates through the Three C's: Competence – Can they do the job?Character – Are they kind, respectful, and easy to work with?Culture Fit – Do their values align with the organization? Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover. Jim Knight, a renowned keynote speaker, author, and training and development expert, teaches organizations of all sizes how to attain their own “rock star” status. https://www.knightspeaker.com/ https://astausa.org/pages/asta-expo Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz
If you've ever wondered what it actually takes to generate consistent, predictable, and sustainable $10K–$50K months as a personal trainer, health coach, nutritionist, or registered dietitian… this episode lays out the entire blueprint step by step.Inside this episode, Beverley pulls back the curtain on the exact systems, structure, and strategy required to build a coaching business that produces dependable revenue month after month — without relying on trends, hacks, freebies, or burnout hustle.Whether you're scaling past your first 10K month or setting your sights on 50K+ months, this is your complete roadmap.⭐ In This Episode, You'll Discover:
This is the All Local morning update.
In today's podcast, John Siefert sits down with Magnus Perri, CEO, elevaite365 Test Automation, and Michael Catterall, Product Lead, elevaite365 Test Automation, to unpack how AI is redefining testing in Dynamics 365 projects. They discuss why manual testing overwhelms business users, how elevaite365 Test Automation's platform automates and adapts with AI, and how a community-driven script library accelerates implementation. It's test automation built for real-world complexity and speed.AI Testing, Real ResultsThe Big Themes:Testing Stress: Perri points out a systemic flaw in ERP and Dynamics 365 implementations: the burden of testing often lands on business users whose primary roles have nothing to do with quality assurance. This leads to rushed efforts, incomplete coverage, and high error rates. The fundamental issue isn't lack of diligence, it's misalignment. Elevaite365 Test Automation directly addresses this by reducing or eliminating the need for manual testing.Insight and Resilience Layers: Catterall describes how elevaite365 Test Automation's platform doesn't just mimic human testers, it enhances them. Once a user records a business process, the system converts it into a reusable, repeatable automated test. But what sets elevaite365 Test Automation apart is what happens next: It adds AI-powered layers that detect anomalies like incorrect field values, unexpected pop-ups, and subtle error messages that human testers often miss. This isn't basic scripting, it's intelligent validation that keeps evolving.AI Testing Brings Measurable ROI: While much of the conversation covered process pain and automation theory, the real value becomes evident in customer results. Elevaite365 Test Automation isn't just a nice-to-have, it delivers real ROI. Customers using the platform have reduced their testing cycles from weeks to hours, lowered defect rates in production, and significantly cut the manpower required for UAT (User Acceptance Testing). Because the tool is embedded in real Dynamics 365 workflows, it provides test coverage for processes that actually matter like purchasing, invoicing, inventory, and more.The Big Quote: "Testing is always falling onto the business users, not IT department ... so you go into testing and you're stressed, you have a lot to do. You're thinking about talking to the next supplier, and while you're doing that, you work through the testing as fast as you can, and you might miss stuff." Visit Cloud Wars for more.
He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com
Minnesota-based retail giant Target is encouraging its store employees to smile and interact with customers more. Target shared with MPR News that the employee training program is called “10-4.” At 10 feet within a customer, Target is guiding store employees to smile and make eye contact with customers. And at 4 feet, employees should consider a conversation. The new guidance has caused quite the conversation, with people reflecting “how do I want to be interacted with when going to a store?” Joining Minnesota Now is an expert in consumer behavior and psychology, Aaron Sackett. He's a marketing professor at the University of St. Thomas Opus College of Business.
In today's Cloud Wars Minute, I take you inside Palantir's wildly different approach to driving customer growth.Highlights00:14 — One of the companies causing a lot of disruption within the Cloud Wars Top 10 companies is Palantir, which recently reported its Q3 revenue up 63% to $1.12 billion, just growing incredibly fast and putting together a remarkable set of customers and customer references for what they've been able to do with Palantir. And I think this speaks to a very, very different approach Palantir is taking.01:42 — So I had a great chat with Palantir Architect Chad Wahlquist. Palantir has an unusual way of setting titles in the company. They often are untraditional. Chad does much more than being an architect. He's a great architect, but does much more than product strategy, marketing, and so on. We are linking here in the show notes to that full video with Chad.02:09 — We talked about a lot of things. Interesting that as Palantir went through this extraordinary growth, its salesforce shrank. It said that's because it uses its own software to do things. What it calls “quantified exceptionalism” — how do you break through in a quantifiable way to do things that others aren't able to do? — is something they want to prove inside, then project outwardly.03:19 — Chad said: "It's great that our number of customers is growing. That's not our goal. Our primary goal is to see growth within our customers in terms of their business outcomes, their capabilities, their quantifiable outcomes." And he talked a lot about their ambition. He believes that Palantir software gives enterprises the ability to do things beyond what they thought were possible.04:28 — Final big point from Chad Wahlquist is that point solutions allow companies to optimize locally, and he said that can be a nice thing; it leads to small returns or small positive outcomes. He said: "Our goal with Palantir and our Artificial Intelligence Platform (AIP) is to help our customers drive global optimization."Check out my full-length interview with Chad Wahlquist. Visit Cloud Wars for more.
Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the IT Experts Podcast, I sit down with the brilliant Marcus Sheridan to unpack one of the biggest questions on every MSP owners mind how to attract endless customers into your MSP in a world that has completely changed the way it buys. This conversation is all about practical action. Marcus and I explore what is really going on in the heads of your buyers, why they now arrive eighty percent of the way through their buying journey before they ever speak to you, and how you can position your MSP as the firm that AI tools and humans are both recommending. If you are serious about growth and you want to understand how The MSP Growth Hub thinking lines up with the They Ask You Answer and Endless Customers approach, this episode will keep you thinking for a very long time. Marcus starts by calling out what most MSP owners already feel, even if they have not put words to it. Your prospects are now digital first buyers. They want to feel informed, confident, and in control long before they ever book a call. They research on their own, they consume content at volume, they use AI tools, and they are desperate to avoid making a poor decision. The key insight is simple. You need to win the eighty percent of the journey that happens before the contact form. If that learning happens on someone else's site, or inside someone else's content, then that other provider will gain first contact, first conversation and very often the client. At The MSP Growth Hub we see this play out all the time when owners tell us that new clients feel like they already know us, because they have listened to the podcast, downloaded the Ultimate MSP Growth Guide, or spent time inside our content before any sales conversation takes place. From there Marcus shares the five subjects that every serious buyer researches and that very few MSPs address clearly enough. Pricing and costs, problems and fears, comparisons, reviews including the negative ones, and who is the best at solving a particular problem. Every time a business leader searches for things like best MSP for professional services or reviews of local IT providers, AI and search tools are looking for helpful, honest content that actually answers the question. The MSP Growth Hub approach lines up with this perfectly. Your content has one main job. It needs to educate, de-risk and build trust. We spend time in the episode on the topic that makes most MSPs uncomfortable, the money conversation. Marcus explains that the first question any buyer has is roughly what is this going to cost and that this question acts as the gateway to the rest of the journey. When a website hides pricing, visitors feel frustrated, click away within seconds and carry on searching until they find a provider who will help them understand the drivers of cost and value. That insight alone, if applied with a bit of courage, can transform how your MSP generates leads. Marcus then shares examples from his own swimming pool company, where a single pricing article that explained what affects the cost of a pool, without giving a rigid one size fits all number, has generated tens of millions in revenue. The lesson for MSPs is clear. You do not need to publish a fixed price list for everything, you need to educate. Explain what drives the investment up or down, why some providers appear cheaper, why others charge more, and what a typical client might expect over the life of the relationship. When you do this openly, you stop commoditising your services, because somebody who reads that kind of content now understands value properly. Tools like pricing estimators and self-service assessments are going to become standard in the MSP space. Marcus talks about how adding a pricing estimator to a site can multiply inbound leads and why early adopters in our industry will gain a massive advantage before this becomes normal. Inside The MSP Growth Hub, we are already seeing appetite from MSP owners to build these types of tools into their marketing and sales funnels, as they realise that buyers expect to get useful answers without needing a call every time. We also explore how AI will shape who is recommended and who gets ignored. For years the game has been about keeping Google and the human buyer happy. Now AI tools are becoming the layer that sits between the question and the supplier. If your MSP is not producing clear, honest, useful content that addresses the real questions buyers are asking, there is a risk that AI simply does not see you as the expert to recommend. Marcus shares a practical tool at aitrustsignals.com that scores how likely AI is to recommend you, and this lines up perfectly with The MSP Growth Hub philosophy that your digital presence is no longer optional. It is a core asset in your valuation and your growth plan. For MSP owners who feel overwhelmed at the thought of producing content, Marcus strips away the complexity. He explains how his custom tools inside ChatGPT can generate powerful customer focused titles for your blogs and videos and then gives a very simple rhythm. Take one title a day, pull out your phone, open with a natural question that your client would ask, and answer it in the same way you would if you were sitting with them in a cafe. One take, no over editing, then hand it to someone who can upload and post it across your platforms. Ten minutes a day used in this way can position you as a trusted voice in your niche. At The MSP Growth Hub we are always reminding clients that they do not need television studio production to build trust. They need consistency, clarity, and a focus on the questions that actually keep their clients awake at night. We round off the conversation by talking about team involvement and the link between content, sales, and leadership. Marcus reinforces a message that we share regularly inside The MSP Growth Hub. Everyone in the business is part of sales and marketing. Subject matter experts on the service desk, in projects, security and account management all hold knowledge that your buyers need to see and hear. A simple monthly rhythm where marketing interview these experts, record short sessions, and turn them into articles, videos, and posts can transform your authority in the market. We also touch on the health of sales cultures in MSPs and why regular sales training, strong discovery skills, and a consultative approach will always matter, even as AI and self-service tools advance. If you want to take the ideas from this episode and apply them to your own MSP, The MSP Growth Hub has a suite of resources designed to help you build trust, educate your market and generate more of the right leads. Start by grabbing the Ultimate MSP Growth Guide which helps you decide what type of support you need and when. Then take the MSP Mastery quiz which will give you a rapid scan of your business and highlight the one or two areas that will unlock more time, more engaged people, and more high-quality opportunities. As Marcus says in the show, your responsibility as an owner is to stay forward thinking, lean into these changes and lead your market rather than sit on the sidelines. You can connect with Nicola Moss on her LinkedIn HERE. Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy. Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE Until next time, look after yourself and I'll catch up with you soon!
You're trying to win government contracts, but you're flying blind. You don't know which agencies buy what you sell, where they're buying, or who's winning the work you could be doing. The federal government spends $500+ billion annually. They're already buying what you sell—you just need to know where to look. In this episode, I'll show you the exact 5 research tools I've used for 40+ years to identify high-probability government customers—the same process that's helped small businesses win millions in federal contracts. You'll Learn: • Which agencies are already buying what you sell How to see past contracts: who bought what, when, for how much The 5 most powerful (free) market research tools Why research beats networking as your first stepThe Bottom Line: When you know who your customers are and where they buy, you stop guessing and start winning.Next year, the government will spend $127 billion with small businesses. Will they spend it with you? Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com Questions: info@federalpcs.com
On this episode of The Cruz Show After Hours Podcast we talked about Camp Flog Gnaw being postponed + weirdo customers & much more. See omnystudio.com/listener for privacy information.
The agent retrieves details in seconds. Customers love the hands-free convenience. AI-powered shopping is hitting the mainstream.Get the top 40+ AI Models for $20 at AI Box: https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 25 of The Basic Income Show!patreon.com/scottsantensChapters:00:00 South Korea's huge rural basic income pilot experiment14:05 The Guaranteed Income Pilot Program Act26:30 Miracle Money Experiment Results46:56 Zack Polanski asks Richard Murphy about UBI1:10:21 Baltimore Young Families Success Fund results1:21:07 Hamburg, Germany votes against a UBI pilot1:24:20 TEDEd video about GiveDirectly's cash giving1:38:04 Customers are the real job creators1:41:09 How much wealth is too much wealth?In this episode of The Basic Income Show, Scott Santens, Josh Worth, and Conrad Shaw break down one of the biggest basic income stories in the world right now: South Korea's massive rural basic income pilot covering more than 200,000 people. They dig into how the “local love” voucher design works, why it targets rural counties instead of cities, and how funding it from solar and wind profits creates a clean-energy dividend model that looks a lot like a permanent UBI fund. From there, they turn to the newly reintroduced U.S. “Guaranteed Income Pilot Program Act of 2025,” led by Rep. Bonnie Watson Coleman, and explain why tying payments to the local cost of a two-bedroom apartment risks becoming a landlord subsidy rather than a scalable universal basic income. The conversation hits core design questions: per-person vs per-household payments, including or excluding seniors on Social Security, and why calibrating UBI to cost of living can undermine competition between high-rent cities and cheaper regions. The hosts then unpack fresh randomized-control-trial evidence from Miracle Money California's $750/month cash transfers to people experiencing homelessness, alongside results from the Baltimore Young Family Success Fund, which gave young parents $1,000/month for two years.Show links:https://www.scottsantens.com/its-time-to-walk-the-walk-for-universal-basic-income-ubi/https://www.youtube.com/watch?v=_gTgloPR0Awhttps://www.guaranteedincomeworks.org/data-from-baltimore-mdSee my ongoing compilation of UBI evidence on Bluesky:https://bsky.app/profile/scottsantens.com/post/3lckzcleo7s24See my ongoing compilation of UBI evidence on X: https://x.com/scottsantens/status/1766213155967955332For more info about UBI, please refer to my UBI FAQ: http://scottsantens.com/basic-income-faqDonate to the Income To Support All Foundation to support UBI projects:https://www.itsafoundation.orgSubscribe to the ITSA Newsletter for monthly UBI news:https://itsanewsletter.beehiiv.com/subscribeVisit Basic Income Today for daily UBI news:https://basicincometoday.comSign up for the Comingle waitlist for voluntary UBI:https://www.comingle.usFollow Scott:https://linktr.ee/scottsantensFollow Conrad:https://www.linkedin.com/in/conradshaw/Follow Josh:https://www.linkedin.com/in/joshworth/Special thanks to: Gisele Huff, Haroon Mokhtarzada, Steven Grimm, Bob Weishaar, Dorothy Krahn, Judith Bliss, Lowell Aronoff, Jessica Chew, Katie Moussouris, David Ruark,Tricia Garrett, A.W.R., Daryl Smith, Larry Cohen, John Steinberger, Philip Rosedale, Liya Brook, Frederick Weber, Dylan Hirsch-Shell, Tom Cooper, Robert Collins, Joanna Zarach, Mgmguy, Albert Wenger, Andrew Yang, Peter T Knight, Michael Finney, David Ihnen, Steve Roth, Miki Phagan, Walter Schaerer, Elizabeth Corker, Albert Daniel Brockman, Natalie Foster, Joe Ballou, Arjun ,' @Justin_Dart , Felix Ling, S, Jocelyn Hockings, Mark Donovan, Jason Clark, Chuck Cordes, Mark Broadgate, Leslie Kausch, Braden Ferrin , Juro Antal, centuryfalcon64, Deanna McHugh, Stephen Castro-Starkey, Tommy Caruso, and all my other patrons for their support.If you'd like to see your name here in future video descriptions, you can do so by becoming a patron on Patreon at the UBI Producer level or above: https://www.patreon.com/scottsantens/membership
Voice support has long been the toughest channel to scale. Bobby Stapleton, Senior Director of Customer Support at Intercom, sits down with Rizwan Sherif, Director of Customer Experience at Credit Repair Cloud, to discuss how Fin Voice has transformed their phone support through instant, 24/7 responses. They also discuss building trust when handling sensitive data, what goes into delivering consistently good omnichannel experiences, and the power of multilingual AI to serve every customer no matter where they are in the world.Watch this episode on YouTube: https://youtu.be/nlPvtM7fRAo?si=vEFD-ieKNFgw5TJQFollow the people:https://www.linkedin.com/in/bobbystapleton/https://www.linkedin.com/in/rizwansherif/NewsletterSign up for The Ticket on LinkedIn: A newsletter bursting with insights and advice for support leaders who are navigating the shift to AI-first CS. https://www.linkedin.com/newsletters/the-ticket-7158151857616355328/Explore Fin Voice: https://fin.ai/voiceConnect with us:
The man accused of the DV murder of Molly Ticehurst has plead guilty; Oasis concertgoers are being told to monitor for symptoms after a case of measles was confirmed at a Sydney show; Opposition Leader Sussan Ley says her party is still committed to action on climate change, despite dumping net zero targets; Customers who attack or threaten shop and hospitality staff could face jail terms under a state government crackdown on retail crime; Actor Morgan Freeman has been taking legal action against those replicating his voice without permission. Support independent women's media CREDITS Host/Producer: Taylah Strano Audio Production: Lu HillBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Verizon is preparing to cut roughly 15,000 jobs — about 15% of its U.S. workforce — in a restructuring plan intended to reduce costs under its new CEO Dan Schulman. In this 7-minute podcast, Brent Knight from TC2 joins Tony Mangino to discuss the anticipated impact of the layoffs and what enterprise customers should be doing now to prepare. If you would like to learn more about our experience in this space, please visit our Strategic Sourcing and Technology Consulting & Strategy Development Services webpages.
#750 Welcome back to the Anxiety Slayer podcast. This week we're exploring one of our favorite seasonal rituals — a deeply nourishing Ayurvedic practice that helps calm anxious energy as we move into the colder, darker months… It's what we lovingly call “oiling up” — also known as self-massage with warm oil, or Abhyanga. This episode is sponsored by ASEA Discover ASEA, the groundbreaking supplement harnessing redox signaling technology to supercharge your cellular health! Unlike traditional vitamins and minerals, ASEA empowers your body to rejuvenate and protect itself from the inside out. Customers report increased energy, improved well-being, and a renewed zest for life! Visit ASEAGlobal.com/JULIATREAT today to learn more and take advantage of a 10% limited - time discount with the promo code JULIATREAT Transform your wellness journey with ASEA! ASEA is made in the USA and has a 30 day 100% money back guarantee
She's Just Getting Started - Building a business you truly love!
You want repeat customers and loyal fans, right? Of course you do - this is a key to your success. In today's episode, I share 3 steps to do just that!
Even the most well-intentioned brands have friction hiding in their customer journeys — small moments that quietly push ideal customers away. In this episode, Inclusive Marketing and Customer Experience Strategist Sonia Thompson reveals her Friction Finder Growth Audit framework to uncover and fix the hidden friction blocking your customer experience and limiting brand growth. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter
New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation. Timestamps 00:00 – Intro 00:53 – Startup Idea 05:55 – Trend 08:17 – News Item 12:05 – Product Framework 15:31 – AI Tool 17:00 – Product Recommendation Startup Idea Solo Female Travel Safety Platform The problem: 84% of solo female travelers feel unsafe. No reliable platform answers basic safety questions. The solution: Map-based reviews where verified female travelers rate neighborhoods, hotels, and restaurants on actual safety metrics. Path to $500K ARR: 5,000 members at $30/month Hotel safety certifications at $500/month Lead magnet: Free travel safety quiz Distribution: Facebook groups (400K members), travel influencers, short-form video Trend: Gamification UI: Duolingo did it. Social platforms are built on it. More apps and websites are adding points, badges, leaderboards, and challenges. The opportunity: Launch an agency specializing exclusively in gamification. Start at $10K/month. News Item Ex-Reddit CEO: "AI Startups Have 12-18 Months" Yishan's viral take (20M views): AI apps are flash-in-the-pan cash grabs. Foundational models will crush them. Greg's counter: Great AI wrappers that own workflows, customers, and network effects will build billion-dollar companies. Remember when everyone said Apple would clone every successful app? That didn't happen. Product Framework: 3-Step Creator Growth Playbook for SaaS Attach the right creator (target 120K followers or less for higher response rates) Offer generous affiliates (30-50% lifetime, not 10-20%) Gamify the experience (contests, trips, prizes for top performers) Real example: Goji (apple cider vinegar gummy) hit hundreds of millions using gamified TikTok Shop affiliates. AI Tools: Krea AI: Alternative to Glyph AI. Generate images, video, 3D objects. Features Nodes product for building creative workflows. Mini apps: Virtual try-on, hairstyle generator, object remover, product photo editor. Product Recommendations: La Colombe Cold Brew (Light Roast) - $5-8.49 at Target for multiple servings. Light, smooth, always cold when you need it. Olipop Classic Root Beer - 35 cal, 3g sugar. Better than Diet Coke. 8.5/10. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more advanced seller bundled products for an $23,000 week. Below are three proven "paths" you can set up in under an afternoon. Pick the one that fits where you are right now. Show Notes: MiloTree Plans Email List Building AI Prompt Pack (AI Prompt) Product Goldmine (AI Prompt) Find Your Vibe (AI Prompt) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube Spotify iTunes Path 1: No Product Yet? Sell Coaching (20-Minute Setup) Offer: A one-hour strategy session in your niche (e.g., social media, real estate, nutrition). Pricing: Regular $250 → Black Friday $97. You need only three tools: MiloTree (Free Plan): AI-generated sales page + payment processing Calendly: scheduling Zoom: hosting your sessions Proof it works: Amanda sold 30 "Black Friday social media strategy" sessions—$2,900 in four days. Quick build (copy/paste prompt): "Create a Black Friday coaching offer for [YOUR NICHE] using at least one purchasing trigger (make money, save money/time, reduce pain, increase happiness/status). Include: session name, what we'll cover, regular vs. Black Friday price, coupon code, and three transformation bullets." How to set it up in MiloTree (Free Plan): Create product → paste sales copy (AI will draft a page) → add coupon → add Calendly link on the thank-you page → publish. Path 2: Just Starting? Sell One Digital Download (15–60 Minutes) Offer: One focused, practical asset (guide, template, checklist). You can create it in 1–2 hours, then set it up in MiloTree in ~15 minutes with AI generating your sales page and a coupon. Proof it works: Rachel promoted a $37 real-estate spreadsheet for four days and made $8,400. Quick build (copy/paste prompt): "Create a Black Friday digital product for [YOUR NICHE] using at least one purchasing trigger. Include: product name/type, the problem it solves, what's included, regular price, Black Friday price, coupon code, and three sales-page bullets." Path 3: Already Selling? Launch 3 Tiers of Bundles Offer: Three bundles at ascending price points, using MiloTree's Grow Plan ($25/mo) so you can sell unlimited products. Starter ($17–$27), Best Value ($47–$67), Premium ($97–$147). Proof it works: Tom ran an 8-day Black Friday sale and made $23,000—his pro tip was adding coaching to the highest tier to raise AOV. Conversion boosters included in Grow: Unlimited products, unlimited coupon codes, order bumps, and upsells. Quick build (copy/paste prompt): "Create a three-tier Black Friday bundle for [YOUR NICHE] using at least one purchasing trigger. Include: Tier 1 (1–2 items), Tier 2 (best value), Tier 3 (premium), with what's included and who each is for." Timing: 4 Days vs. 8 Days (Both Work—Pick Your Pace) Simple: Black Friday → Cyber Monday (4 days) Max Revenue: Monday before Thanksgiving → Cyber Monday (8 days) Promotion checklist: Post more than once per day on multiple channels Share your MiloTree sales links everywhere Email your list daily Use urgency ("Only 48 hours left," "Ends tonight") Why MiloTree (Fast, Friendly, Built for Momentum) Free Plan: Sell one digital product, offer one freebie, and add a social media pop-up—AI builds your page; coupons supported. Perfect for Path 1–2. Grow Plan ($25/mo): Unlimited products, coupons, order bumps, upsells—ideal for Path 3 and bundles. Your 60-Minute Action Plan Choose your path (Coaching, One Download, or Bundles). Grab the Black Friday AI Prompt Pack to generate offer names, pricing, bullets, and coupons. Set up in MiloTree (free for one product; Grow for bundles). AI drafts your sales page; add your coupon; publish. Promote daily for 4–8 days with urgency CTAs. Over-promote (seriously). The harder you promote, the more sales you'll see. Show Notes & Resources MiloTree Free Plan — sell one product + deliver a freebie + add a social pop-up MiloTree Grow Plan ($25/mo) — unlimited products, coupons, order bumps & upsells Black Friday AI Prompt Pack — pick your path and spin up your offer copy fast Final Nudge Black Friday is a "yes-season." People are primed to buy—your only job is to make saying yes easy. Pick a path, plug the prompts into MiloTree, and launch. Let's make this your highest-earning week of the year. Other Related Blogger Genius Podcast Episodes You'll Enjoy: The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)
Tired of losing accounts to low-price flyers or “I'll handle it in winter” cancellations? We share a practical retention system that keeps clients loyal by focusing on what they feel at home: fast replies, reliable visits, crystal water, and billing they can trust. No fluff—just the habits that stop churn before it starts.We start with communication, the heartbeat of retention. You'll learn how quick responses, photo proof, and simple updates solve the #1 reason customers switch providers. Then we lock in consistency: showing up the same day and within a familiar time window builds confidence, earns goodwill, and beats cheaper offers without a price war. We unpack seasonal myths too, explaining why winter can be messier than summer and how year‑round service prevents stains, algae, and costly spring recoveries. It's a clear script you can use at bids and renewals to set expectations and keep routes stable.Water quality makes or breaks loyalty, so we outline a preventive playbook: sustaining proper chlorine levels, using enhancers like borates or phosphate/enzyme programs, brushing every visit, and staying on top of filter maintenance. One bloom can be forgiven—repeat blooms are a deal‑breaker—so we show you how to document, communicate, and correct issues fast. Finally, we tackle billing transparency: notifying clients before parts are replaced, leaving old parts for inspection, photographing work, and giving clear price‑increase notices. When charges make sense, trust rises.Whether you're a solo operator or running a team, this episode gives you a proven framework to keep customers happy all year. If you found value, follow the show, share it with another pool pro, and leave a review to help more service teams build retention that lasts.Send us a textSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y
"When you build for life safety, there can't be a single point of failure," says Jake Jacoby, CEO of TELCLOUD. "Our networks are designed to stay up—no matter what fails." In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, sits down with Jacoby to discuss what it really means to build fault-tolerant infrastructure—and why resilience and redundancy are the backbone of modern telecom. Jacoby explains that fault tolerance is about creating systems that can experience a failure without disruption. TELCLOUD applies this philosophy at every level of its network architecture, ensuring 99.999% uptime for critical life-safety communications such as fire alarms and elevator systems. TELCLOUD's geographically redundant design eliminates single points of failure: Multiple data centers across the U.S. (East, West, and Central) mirror one another, so if one fails, another immediately takes over. Each data center includes redundant servers, power systems, and load balancers, ensuring continuous operation even during localized outages. On-premise devices feature dual power sources, battery backups, and often generator integration for sustained operation during power loss. Multiple WAN options—fiber, Wi-Fi, and cellular—enable instant failover, with support for multiple carriers on a single device. "Emergencies don't happen when things are perfect," Jacoby notes. "They happen when power is out or connectivity is weak—and that's when TELCLOUD's systems keep working." For resellers and MSPs, TELCLOUD's architecture provides more than reliability—it's a competitive differentiator. By offering enterprise-grade, fault-tolerant solutions for POTS replacement, partners can deliver a service that customers trust to perform when it matters most. "When our resellers partner with TELCLOUD, they know they're getting the best technology—constantly improving, globally redundant, and built to last," Jacoby says. "Customers don't want to hear about servers and routers—they just want service that never fails." And in the Shots segment, Jacoby introduces a truly special find: Casa San Matías “Resol” Extra Añejo Tequila, aged five years in oak barrels in Jalisco, Mexico. The striking bottle—embossed with a golden sun face—reflects the craftsmanship and attention to detail shared by fine tequila and TELCLOUD's engineering philosophy. "Producers put their heart and soul into tequila," Jacoby says. "That same pride goes into the technology we build—crafted to endure and meant to be shared." The POTS and Shots series continues to blend business insight with a touch of culture—helping channel partners and MSPs prepare for the copper sunset while enjoying a global tour of the world's best tequilas. For more information, visit telcloud.com or call 844-900-2270.
As we're increasingly inundated with AI-generated content and algorithm-driven ads, what's more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It's about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We'll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.To help me discuss this topic, I'd like to welcome Lindsey Irvine, Chief Marketing Officer at Square. About Lindsey Irvine Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that makes commerce and financial services easy and accessible. With nearly two decades of experience in marketing, strategy, and leadership across both large enterprises and fast-growing startups, Irvine is responsible for overseeing Square's global marketing efforts, driving brand awareness, customer engagement, and market growth around the world, all in service of the company's mission to empower businesses and entrepreneurs worldwide.Before joining Square, Irvine was CMO at Benchling, pioneer of the R&D Cloud powering the biotechnology industry. Prior to that, she spent nearly a decade at Salesforce, where she held several leadership roles, including global CMO for MuleSoft, and played a key part in developing go-to-market strategies across IoT, industry verticals, and cloud solutions. She is credited with driving high-impact global marketing strategies and helping position Salesforce as a leader in the enterprise software space. Lindsey Irvine on LinkedIn: https://www.linkedin.com/in/lindseyirvine/ Resources Square: https://squareup.com/us/en The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Most technicians think their job is to fix the system. But great technicians know—the real mission is to serve the person behind the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why The People Are the Priority in every home service call. They explore why techs fall into target fixation, how base programming shapes reactions under pressure, and what it takes to rewire your habits through empathy, communication, and emotional awareness. You'll learn: Why technical perfection means nothing without connection The firefighter analogy that changes how you see your job How to retrain your instincts through empathy and listening What cognitive tunneling teaches about mistakes and focus Why serving people first transforms your results
GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT. Eligibility restrictions apply. Terms: draftkings.com/sportsbook. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. Opt-in req. 1 Token per customer, valid only for min. $5 pregame NBA player prop bets w/ min. odds of -200 or longer. Tokens are single-use and expire at the start of the final of NBA game each day when offered. Must select token BEFORE placing bet. Customers who place bet w/ Token and pick day's PRA stat leader will receive equal share of $1,000,000, issued as a non-withdrawable Bonus Bet that expires in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Sponsored by DK. Go to heydude.com/barstool and use code: PICKS20 to get 20% off the HEYDUDE Barstool collection.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/pickscentral
Kahlil Wyche became disillusioned with the restaurant industry when he found himself handling all the responsibilities of a store manager but the chain was only paying him assistant manager wages. "I've always liked money and numbers, so I looked into an entry level position at a bank," Kahlil recalls. "I knew God has His hand on me about 40 days in. I overheard a co-worker who was frustrated with her computer. During my military time and after I'd been certified in some Microsoft software and taken some courses." Kahlil offered to take a look at her computer. He fixed it. The next morning, she offered him a job in the information technology (I.T.) department. He received steady promotions. On weekends he developed a catering business which eventually developed into Catering to Your Whims. He had come full circle back to entrepreneurship and the food business. Kahlil Wyche is an entrepreneur, local marketing and social media expert who has been connecting people and products through technology for 19 years. As founder of Catering to Your Whims, Inc., and KGW Enterprises, he draws on his experience in marketing, sales and business development to create a platform for professionals to promote their work, share their expertise and interact with consumers.
Sign the petition: https://www.change.org/p/give-mister-ed-his-rightful-spot-on-the-hollywood-walk-of-fame?source_location=psf_petitions NEW HATS ARE LIVE: https://store.barstoolsports.com/collections/mostly-sports Mark Titus and Brandon Walker talking sports... mostly. JOIN THE DK LEAGUE: https://dkn.gs/r/eFrJ21EzUEaXU3kP7Rni3w Thanks to our sponsors: Jägermeister: Check Jägermeister out at https://us.jagermeister.com/. Drink Responsibly, Jägermeister Liqueur 35% alcohol by volume. Imported by Mast Jägermeister US, White Plains. NY. Sport Clips: Sport Clips. It's a Game Changer. https://sportclips.com Nutrafol: Get $10 dollars off your first month's subscription and free shipping when you go to https://Nutrafol.com and enter the promo code MOSTLY. NASCAR: Tickets are on sale now! Don't miss the 2026 Daytona 500. Lock in your seats today at https://NASCAR.com before they're gone! DraftKings: GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT. Eligibility restrictions apply. Terms: draftkings.com/sportsbook. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. Opt-in req. 1 Token per customer, valid only for min. $5 pregame NBA player prop bets w/ min. odds of -200 or longer. Tokens are single-use and expire at the start of the final of NBA game each day when offered. Must select token BEFORE placing bet. Customers who place bet w/ Token and pick day's PRA stat leader will receive equal share of $1,000,000, issued as a non-withdrawable Bonus Bet that expires in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Sponsored by DK. Netflix: Don't miss John Cena's farewell moment. Monday Night RAW, November 17th. Only on Netflix. Subscribe on YouTube: https://www.youtube.com/@MostlySportsTitusandWalker?sub_confirmation=1. Follow Mostly Sports on Twitter: https://twitter.com/MostlySports Follow Mark on Twitter: https://twitter.com/clubtrillion Follow Brandon on Twitter: https://twitter.com/bfw Follow Mostly Sports on Instagram: https://www.instagram.com/mostlysportsshow/ Follow Mark on Instagram: https://www.instagram.com/marktheshark34/ Follow Brandon on Instagram: https://www.instagram.com/bwalkersec/ Follow Mostly Sports on TikTok: https://www.tiktok.com/@mostlysportsshow?lang=en Follow Brandon on TikTok: https://www.tiktok.com/@brandonfwalker?lang=en Follow Mark on TikTok: https://www.tiktok.com/@marktituspod?lang=en
Here's a truth most car dealerships don't want to admit: people don't hate buying cars. They hate buying cars from salespeople who make the customer experience painful. That's the challenge Brendan Carlington from Mount Pleasant, Michigan brought to me on a recent episode of Ask Jeb. Brendan jumped back into auto sales this year after spending time in other industries and he noticed something big. Traditional sales positions are disappearing. Customers can research everything online, get quotes instantly, and even start negotiations with a click. What's missing is training that teaches sales pros how to create an experience people actually enjoy. The vehicle isn't the differentiator. The experience is. Why the Experience Matters More Than the Product I told Brendan something I have felt for a long time. Customers already know what they want before they walk into the dealership. They have seen every trim, every feature, every price point. What they do not know is whether they will enjoy the buying process. That is where you, the salesperson, become the product. Your job is not just to sell the car. Your job is to guide your customer through the process, reduce friction, build trust, and make them feel confident that they are making the right decision. When I buy a car, I already know what I want. If the experience is miserable, I put it off. If I know it will be smooth, engaging, and human, I buy immediately. Modern buyers are craving a guide, not a grinder. The Power of Frameworks Brendan had a simple but powerful philosophy. He said there are three conditions to win: sell a car, give the customer a great experience, and make as much money as possible without compromising those things. That mindset is exactly what great sales frameworks are built on. A framework gives you rails to run on while keeping you flexible in the conversation. It is not a script. It is a repeatable system that lets you adapt to the customer while staying disciplined. When you take complex sales processes and make them simple and repeatable, you create reliability and confidence. That principle is at the heart of fanatical prospecting and objection handling. Learning to simplify complex ideas into actionable steps separates average salespeople from top performers. How to Become the Trusted Guide If you are in car sales or any sales role where buyers can research online, here is the playbook: Unpack your customer's fears. They walk in with emotional baggage from past experiences. Acknowledge it. Ask better questions. The more they talk, the better they feel. When the customer does most of the talking, they have a good experience. Create a VIP moment. Buying a car is a milestone, not a transaction. Build a repeatable system. Know your greeting, discovery questions, and closing flow cold and practice it until it is second nature. Using systems that focus on outcomes, such as first-time appointments, conversion rates, and pipeline velocity, makes the difference between a salesperson who spins their wheels and one who consistently drives results. Practicing this every day builds the kind of discipline that leads to consistent performance and customer loyalty. Making It Fun Again Brendan shared something I loved. Before car sales, he worked in the Vegas nightlife industry and he asked, “Why can't buying a car be fun?” That is the kind of thinking that transforms an industry. Fun does not mean loud music or strobe lights. It means energy, curiosity, and enthusiasm. When people enjoy buying from you, they tell everyone they know. If your dealership or team has lost that spark, it is time to rebuild your sales culture. Focus on making the customer experience unforgettable. Strong sales leadership and coaching techniques help teams focus on guiding the buyer through the process instead of just pushing products. Developing those skills consistently pays huge dividends in customer retention and referrals.
The Starbucks Bearista holiday cup that customers are brawling over. Target requires employees to smile more at customers to boost holiday sales. Ramen surpasses sushi at the official nation food of Japan. // Weird AF News is the only daily weird news podcast in the world. Weird news 5 days/week and on Friday it's only Floridaman. SUPPORT by joining the Weird AF News Patreon http://patreon.com/weirdafnews - OR buy Jonesy a coffee at http://buymeacoffee.com/funnyjones Buy MERCH: https://weirdafnews.merchmake.com/ - Check out the official website https://WeirdAFnews.com and FOLLOW host Jonesy at http://instagram.com/funnyjones - wants Jonesy to come perform standup comedy in your city? Fill out the form: https://docs.google.com/forms/d/e/1FAIpQLSfvYbm8Wgz3Oc2KSDg0-C6EtSlx369bvi7xdUpx_7UNGA_fIw/viewform
Grow your business with a customized AI Growth Plan here.In this episode, Jon shares how 3 different businesses are bringing in clients with quirky tactics. And they actually work!Jon digs into the tactics behind each strategy. And shares lots of examples so every business owner can put these tactics into action.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsFollow this podcast on Instagram.Subscribe to JD's newsletter here.Schedule a free Marketing ROI Checkup with JD's team here.Grow your business with JD's marketing agency Influicity here.Learn how to drive revenue with social media with the 15-day challenge here.Download JD's free business playbooks here.Get JD's bestselling book, Marketing Superpowers here.___Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana and is the girl-dad to Ryley and Mikki. Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
Have you ever wondered what really moves a potential client from curious to committed? It's not always an irresistible offer or the perfect messaging — in today's market, it's trust. And trust isn't built in a single touchpoint. It's built through consistent, repeated experiences of your message across multiple channels. The most successful coaches and experts don't create more content — they create strategic connection. They know how to show up in the right places, with the right message, with the right cadence so that their audience feels seen, understood, and ready to take action. In episode 465 of Amplify Your Success, I'm diving into the 7-4-11 Content Model — a powerful trust-building framework originally developed by Google and adapted for coaches and experts who want to turn dormant leads into paying clients. You'll discover how to reinforce your message across seven hours of content, four platforms, and eleven touchpoints that create familiarity, credibility, and conversion. If you're ready to stop wondering why your visibility isn't translating into sales — and start using your content more strategically to move leads from cold to committed — this episode is your blueprint. Key Takeaways: [04:15] Why your audience needs to see and hear from you more than you think before they trust you. [07:40] How the old rule of 7 - 11 touch points has been replaced with the 7-4-11 content model. [11:05] Why building trust is more emotional than logical (and what that means for where, and how, you convey your message). [15:28] How to structure your visibility using this approach so people see you as the go-to expert, and experience more "know, like & trust". [18:10] Simple tweaks to repurpose your best-performing content into trust-building assets. Resources Mentioned in This Episode: Ready to scale your success through the power of strategic partnerships? Join the FREE 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners. FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
Cashier Steals Customers Change then Racewar Breaksout!