The marketing podcast for collaborative professionals. Joryn started her 40-year career as a trial lawyer until she discovered a kinder, gentler alternative to courtroom divorce. She soon realized that too many dedicated professionals, while being great advocates for their clients, were not advocating for themselves, and were therefore not reaching new clients or their potentials. This podcast will discuss Joryn’s five fortes of marketing and will feature conversations with other professionals about what works in their practices. Together, we can Change the Way the World Gets Divorced.
Joryn explains in a conversation with legal intern Madison Sasser how publishing helps professionals establish credibility. Joryn tells a story about how her credibility as an ethics expert changed the outcome in a case because of articles she's published. Joryn discusses common problems with publications and how to use material that you've already drafted to submit for publication. Connect with Joryn! Website: https://jorynjenkins.com/ Firm Website: https://openpalmlaw.com/ Instagram: @JorynJenkins LinkedIn: JorynJenkins
COVID-19 has changed the way professionals communicate with other professionals. Instead of sitting across the table from each other, we're appearing via Zoom. Joryn shares her tips for making a virtual appearance or giving a virtual presentation. Joryn also addresses the controversy of virtual full team meetings and if they can be considered part of the collaborative process. Connect with Joryn! Website: https://jorynjenkins.com/ Firm Website: https://openpalmlaw.com/ Instagram: @JorynJenkins LinkedIn: JorynJenkins
What happens if you offer great services but you're not sure how to communicate what you do? Joryn discusses how to introduce both yourself and also your practice. Joryn tells the story of how she picked up a client in the check-out line at Sam's Club. Do you tell people that you're a professional or do you tell them about the suffering you want to alleviate in the world? Joryn explains why it's a good idea to get personal about what motivates you. Connect with Joryn! Website: https://jorynjenkins.com/ Firm Website: https://openpalmlaw.com/ Instagram: @JorynJenkins LinkedIn: JorynJenkins
Presenting should be an important element of your marketing plan. Joryn discusses with intern Austin Sasser how to coherently communicate your vision. Joryn admits her struggles with public speaking and how she learned to overcome them. Are you presenting but not achieving traction with your audience? Joryn discusses the winning strategy for ending a presentation that results in more connections and referrals. Connect with Joryn! Website: https://jorynjenkins.com/ Firm Website: https://openpalmlaw.com/ Instagram: @JorynJenkins LinkedIn: JorynJenkins
Joryn sits down with her two twenty-one-year-old interns to discuss why they convinced her to start an Instagram account and what mistakes other collaborative professionals make. What information do the interns look for when searching for a practice group on Instagram? Why is it a problem if they can't find it? Finally, Joryn discusses why she chooses to discuss her personal life in her practice and why you should too!
In a conversation with the youngest members of her staff, Joryn discusses beginning her legal career as a trial attorney and the decision to open her own family law firm. Joryn discusses how her own divorce and her new husband's continuing post-divorce litigation influenced her decision to practice family law. Joryn explains how to both approach divorce in a kinder way and also identify your client's real goals and interests. Connect with Joryn! Website: https://jorynjenkins.com/ Firm Website: https://openpalmlaw.com/ Instagram: @JorynJenkins LinkedIn: JorynJenkins
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