Podcasts about Social media marketing

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes  to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves!

Episode 221: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeWithout strong testimonials and case studies, online business owners are forced to rely solely on their own claims to make sales — a much harder and slower path to conversions, especially with higher-ticket offers.In this episode, Preston Zeller teaches us how to build a powerful library of social proof by conducting structured video interviews with past clients, how to reach out in a personalized way that gets a "yes," the three types of testimonials and which ones actually move buyers, and how to extract compelling before-and-after stories even when results are hard to quantify.About Preston Zeller: Preston is a faith-tech founder, growth executive, documentary filmmaker, and abstract artist with 15 years of experience scaling companies from $25M to $300M ARR. As founder of Psalmlog, he's building an AI-powered biblical guidance app that helps believers find relevant Scripture for any life situation. His growth expertise includes serving as Chief Growth Officer at BatchService, leading digital marketing at A Cloud Guru (acquired by Pluralsight for $2B), and contributing to ZoomInfo's IPO.Preston is also the creator of the documentary The Art of Grieving (2022), which follows his year-long journey of painting daily after the sudden loss of his brother. The film has won Best Documentary at multiple festivals and is available on Amazon Prime, Apple TV, and Tubi.Connect with Preston:https://prestonzeller.com https://linkedin.com/in/prestonzellerWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Episode 114-Social Media Marketing with Daveah Released 01 June 2026 Hosts: Keoni Hutton & Leslie Reed If you want people to come to your haunt, they need to hear about it, and social media is an effective tool to help.  We're excited to welcome back the Marketing Director for Athens Scream Park, Daveah, to talk all about her social media marketing techniques.  Resources mentioned during this episode: Chamber of Haunters Website: https://chamberofhaunters.com/ Instagram: https://www.instagram.com/chamberofhaunters/ Facebook: https://www.facebook.com/chamberofhaunters ScaredU: https://scaredu.org/ May Lunch & Learn:  Part 1: https://www.youtube.com/watch?v=_McKDzLuICM Part 2: https://www.youtube.com/watch?v=qmuaQ49aOII Haunting U can be found at www.hauntingu.com. Sanguine Creek Estates: www.scehaunt.com Sound Effects: Music: Dance of Death http://www.purple-planet.com/ Thunder: Recorded by Mark DiAngelo Uploaded: 07.29.11 http://soundbible.com/1913-Thunder-... License: Creative Commons Attribution 3.0 Modifications: Inserted over Dance of Death Music Evil Laughter: Recorded by Himan Uploaded: 03.13.13 License: Public Domain  http://soundbible.com/2054-Evil-Lau... AI Text to Speech Generator: https://www.hume.ai/ We couldn't continue to bring you awesome content without the support of our sponsors, particularly our Premium sponsors, the Chamber of Haunters, and VFX.  Learn more here: www.chamberofhaunters.com https://vfxcreates.com/ Haunting U is a production of Sanguine Creek Entertainment LLC published under the Creative Commons Attribution 3.0 license. All rights reserved.  

Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.Aligning Your Content Strategy With the New LinkedIn Feed AlgorithmOptimizing LinkedIn Posts for the Engagement Signals That Now Drive ReachPreparing for LinkedIn's New Live Event RequirementsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The higher education space in the U.S. is facing a monumental crisis that has little do to with academic quality. With student enrollments declining, small colleges closing, and prestigious institutions scrambling to fill seats, the root issue lies in digital invisibility. Colleges and institutions aren't losing because of the quality of education they offer, but because their higher education marketing strategies are outdated and unable to capture the attention of students in a radically different world. So, how can enrollment and marketing teams help with visibility and attention in a highly distracted world?That's why we're talking to Chris Rapozo (Associate Vice-President, Stamats) and Rob Clark (Founder, TTF Media), who share proven strategies on how to win the attention game in higher education. During our conversation, they underscore the critical value of producing intentional, platform-native content across social media platforms like Instagram, TikTok, YouTube, and Facebook. They also highlighted a massive paradigm shift from traditional websites to social media for student discovery, and stressed the importance of authentic, user-generated content (UGC). They shared practical advice on getting senior leadership buy-in and explained why speed in decision-making is paramount. Chris and Rob also introduced the highly successful Creator Academy concept that leverages the skills of students to build brand visibility at scale. Stay to the end to get their 90-day plan that includes producing 10-20 pieces of daily content and how to leverage data analysis to measure and track campaign success.Companies and links mentioned:Chris Rapozo on LinkedInRob Clark LinkedInStamatsRob Clark websiteThe Education Marketing Leader PodcastThe “Attention Gap” Book

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode 220: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeRunning paid ads without a profitable funnel structure is one of the fastest ways to burn through your budget — leaving coaches, course creators, and agency owners frustrated with little to show for it. Without the right offer architecture and ad strategy, most business owners either lose money on ads or attract low-quality leads that never convert to high-ticket clients.In this episode, Paul Meldrum teaches us how to build a self-liquidating funnel where your leads essentially pay for themselves. He breaks down the difference between low-ticket and high-ticket offer strategies, why your lead magnet must solve a specific problem (not mirror your main offer), how ad frequency impacts conversions, and how to structure your front-end offers to naturally lead prospects toward your premium programs.About Paul Meldrum: Paul has spent 21+ years building acquisition, delivery, and operational systems for fitness, coaching, and service-based businesses. His work across thousands of clients has earned him industry recognition, including Personal Trainer of the Year (2005/2006) and the Clinical Excellence Award from the Australian Sports Kinesiology Institute.Today, Paul runs Ascend Collective, where he helps trainers, coaches, and service-based business owners turn their skills into scalable systems — building real businesses with predictable revenue and no reliance on hype or shortcuts.Get Paul's free gift here: https://www.ascendcollective.com.au/Connect with Paul:https://www.facebook.com/paul.meldrum.7 https://www.instagram.com/thepaulmeldrumWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.What Marketers Need to Know About the Shorts FeedThe Audio-Visual-Text Hook FrameworkCuriosity LoopsObstacle + Solution StorytellingGuest: John Scott | Show Notes: socialmediaexaminer.com/719Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 219: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI is fundamentally changing how people find information online — and if you're relying on Google search traffic or organic content to drive leads, you've likely already felt the impact.For coaches, course creators, and agency owners, this shift isn't just an algorithm update; it's a complete disruption to the visibility strategies that have worked for years.In this episode, Tim Woda teaches us how to adapt and stay profitable, including why building a recognizable brand makes you more likely to appear in AI-generated responses, how platforms like YouTube and Reddit represent overlooked opportunities for discovery, and why moving toward high-ticket offers can dramatically reduce your dependence on traffic volume — and the stress that comes with it.About Tim Woda: Tim is a digital strategist, entrepreneur, and growth architect who helps businesses win when the rules change. As Founder and CEO of White Peak, he builds scalable marketing systems that turn underperforming traffic into profitable growth, even as AI reshapes search and ad costs rise. With 25+ years in marketing and growth leadership, Tim has helped lead companies through major disruption eras, including the dot-com bust, the 2008 recession, and the 2020 COVID crash. He brings additional startup experience from BuySafe, uKnow.com, and Channel IQ.Visit White Peak here: https://whitepeak.ioConnect with Tim:https://www.linkedin.com/company/white-peak-growth-partners-llc/ https://www.facebook.com/whitepeak.io/ https://x.com/WhitePeak_io https://www.instagram.com/whitepeak.io/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Special Offer: Get 15% OFF your first FIGS order with code FIGSUK at checkout.Shop now at https://www.wearfigs.com/———————————————————————UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club———————————————————————If your practice is “booked up for eight weeks”, you might feel successful, but you could also be bleeding high-intent patients who simply will not wait. We sit down with Rahil Kumar from MySmile Media to unpack what organic marketing really means for UK dentists in 2026, and why the basics now decide whether patients choose you or move on within minutes.We talk funnels in plain English: every view, click, and doorstep glance sits at the top, then the journey narrows through enquiry, consultation, and attendance. From there we get specific about the points most practices miss, like lead response time, how to remove friction from booking, and why your website is not a brochure but a growth engine. Rahil shares the practical checklist he uses when auditing dental websites, including mobile-first design, loading speed, clearer calls to action, and writing that patients actually understand.The conversation also turns to the AI shift: people are using ChatGPT for everyday searches, and Google's AI Overviews are changing how patients consume information. The takeaway is not to abandon SEO, but to treat it as a long-term practice builder that earns trust and visibility over time. We finish with an organic social media plan you can stick to, why three consistent posts a week beats sporadic bursts, how to balance before-and-after content with human stories, and when TikTok is worth your energy compared with mastering Meta first.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us Fan Mail

Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. This week at the Dental Laboratory Association of Texas Meeting 2026, the microphones stayed hot as three completely different conversations all circled around the same thing: how fast the dental lab industry is evolving. First up, the crew sat down with Tony Aliatim from Axis Dental Milling to talk about going from biomedical engineering and printing silicone heart models for surgeons… to becoming one of the go-to names in dental milling. From industrial machining roots in Michigan to AI-powered calibration systems and Straumann plug-and-play workflows, Tony breaks down how VersaMill machines are helping labs mill everything from zirconia to implant abutments faster, smarter, and safer. Along the way, the conversation dives into HyperDent, trade show madness, wet vs dry milling nightmares, and why dental technicians may not realize how close this industry really is to aerospace-level manufacturing. Then things shifted from mills to maintenance with Rebekah Serrago and Chris Wilson from Garland Dental Services. What started decades ago as a garage-based repair business fixing handpieces has grown into one of the industry's best-kept secrets for equipment sales, service, and support. Rebekah shares the story of growing up folding flyers for her father's repair company before eventually becoming CEO and expanding Garland into a massive online sales and service operation supporting everything from ovens to mills. Chris joins in to talk preventative maintenance, service certifications, keeping ancient ovens alive, and why labs desperately need dealers that actually understand the equipment they sell. It's equal parts family-business story, repair shop wisdom, and hilarious behind-the-scenes dental lab banter. Finally, the future officially arrived when the podcast crew sat down with Antoine Coppens from Relu and orthodontic lab owner Christian Saurman of New England Orthodontic Laboratory. What started as four engineering students experimenting with AI in Belgium somehow turned into fully automated dental workflows capable of designing surgical guides, night guards, models, and restorations in minutes. The conversation explores how AI is reshaping lab workflows, reducing manual design time, integrating directly into LMS systems, and even learning individual lab preferences. Christian explains how his custom-built orthodontic lab management system helped eliminate workflow chaos and automate huge portions of production, while Antoine gives a fascinating look into where dental AI is headed next. Between AI-generated appliances, automated scan checks, and self-learning workflows, this episode feels less like science fiction and more like a preview of what labs will look like over the next five years.Special Guests: Antoine Coppens, Chris Wilson, Christian Saurman, Rebekah Serrago, and Tony Aliatim.

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.In this episode:- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park- How to find the right local businesses to collaborate with- Jenna Harding's concept of "global reach for local sales- Why the instagram algorithm isn't as random as you think- How local business social media marketing on Instagram can be optimized to reach people near youWant to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.

Drop us a message!Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives.In this episode of Social In 10, we're joined by Brianna Norman, People & Operations Manager at Giraffe Social, for an honest look at what it takes to run a well-functioning agency from the inside out. Brianna shares how agencies should approach resourcing to strike the right balance between team wellbeing, delivery quality, and commercial sustainability… and why getting this balance wrong is one of the most common reasons agencies struggle to scale.e dig into what effective people management really looks like in a modern marketing agency, how leaders can retain and develop talent in an industry known for high turnover, and how to prioritise work and opportunities in a way that supports sustainable growth without pushing teams to breaking point.If you run an agency, work in one, or are thinking about building one, this is the episode you didn't know you needed.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect MakerVoice Replies for CommentsYouTube's Creator Partnerships Platform Powered by GeminiGuest: Liron Segev | Show Notes: socialmediaexaminer.com/718Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury. What really differentiates brands and how can you use today's tools, without your content looking copied? She tells us more on this episode of the Shiny New Object podcast.  

In this episode of the HVAC Know It All Business Edition Podcast, host Furman Haynes from WorkHero sits down with Jen McKee, Owner of Kee Hart Marketing to break down how small home service business owners can approach marketing without losing authenticity. They discuss the tension between craftsmanship and marketing, why business owners must embrace marketing as a core responsibility, and how simple, grassroots strategies like local Facebook groups and personal branding can drive real growth. Jen shares practical, no-fluff advice on getting started with content, tools for editing, and avoiding common mistakes that keep businesses invisible online. She helps companies grow through content creation, social media management, and marketing strategy across platforms like Facebook, Instagram, TikTok, and YouTube. Jen also hosts The Key to Growth Podcast, where she dives into marketing strategies tailored for the trades.   Expect to Learn: -  Why marketing is a core responsibility of every business owner - The difference between craftsmanship vs. marketing-driven growth - How to build an authentic personal brand as a business owner - Why storytelling beats salesy content every time - How to leverage local Facebook groups for high-quality leads - The pros and cons of personal vs. business social media pages Timestamps: [00:00] – Introduction [00:44] – Personal brand vs. company brand [03:57] – Marketing as a responsibility of being a business owner [06:01] – Grassroots marketing [08:20] – How to find and respond to leads in Facebook groups [11:37] – Video editing: tools and time expectations [14:41] – Personal page vs. business page strategy [15:48] – Biggest mistake: overthinking and not starting [17:06] – Viral content ideas for HVAC businesses [18:05] – About Kee Hart Marketing and how to connect with Jen [18:55] – Closing thoughts   This Episode is Kindly Sponsored by: - PartsTown: https://www.partstown.com/hvac-parts - Podium: https://podium.com/knowitall     Follow our Guest Jen McKee: LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/  Instagram: https://www.instagram.com/keehartmarketing/  Website: https://www.jennmckee.com/  Company LinkedIn: https://www.linkedin.com/company/keehartmarketing/  Company Website: https://keehartmarketing.com/    Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.com  Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/  Instagram: https://www.instagram.com/hvacknowitall1/    Follow Furman Haynes:  LinkedIn: https://www.linkedin.com/in/furmanhaynes/  WorkHero: https://www.linkedin.com/company/workherohvac/  Instagram: https://www.instagram.com/workhero__/  

Episode 218: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAs a solopreneur, every challenge forces the same exhausting question: do I figure this out myself, buy a course, hire a coach, or outsource it? Making the wrong call costs you time, money, and momentum - and most online business owners are guessing.In this episode, Allie Jones teaches us how to build a decision-making framework around self-awareness, starting with understanding your own strengths and working genius, how to identify when a coach is genuinely worth the investment, and how to hire in ways that complement your skills so you can focus on what grows your business.About Allie Jones: Allie is a leadership coach and certified Working Genius facilitator who helps people lead themselves, their teams, and their work with clarity, intentionality, and effectiveness. Through her coaching practice, Allie Jones Consulting, she equips leaders to understand how they're wired to work—and how to align their roles, rhythms, and relationships accordingly. Her approach blends strategy with self-awareness, helping clients build momentum without burning out.Grab the Working Genius Toolkit: https://workinggeniustoolkit.com/Connect with Allie:https://www.alliejonesconsulting.com/ https://www.instagram.com/alliejonesconsulting https://www.linkedin.com/in/allie-s-jones/ https://www.facebook.com/alliejonesconsulting/ https://substack.com/@alliejonesconsultingWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. From wire-bending machines and digital ortho workflows to Vulcanite dentures and photogrammetry, this episode from the DLAT floor is packed with stories, laughs, and a whole lot of dental lab wisdom. First up, the crew sits down with Jason Dyas — better known these days as the man behind Ortho Outlaw and everyone's favorite outlaw mascot, Clyde. Jason shares his journey from construction work and garage-built orthodontic appliances to running successful ortho labs and diving headfirst into digital technology. What started with fax-machine marketing and Walmart bench grinders eventually evolved into automated wire-bending machines, digital scanning, social media content creation, and a growing mission to help older labs embrace modern workflows instead of shutting their doors. The conversation covers everything from AI-driven ortho tech and the future of wire bending to building a brand, traveling to industry events around the world, and how Ortho Outlaw became one of the most recognizable new names in orthodontic lab social media. Then the podcast catches up with longtime friend of the show Jim Collis for an incredible deep dive into 45 years of dental technology experience. Jim talks about teaching hands-on courses at DLAT, helping labs transition from analog workflows into digital dentures and 3D printing, and why education is still the key to success in modern dentistry. From discussing AI-assisted denture design and automated workflows to reminiscing about fixing Vulcanite dentures and the earliest days of implants, Jim delivers one amazing story after another. Along the way, he shares lessons from his CDT journey, the mentors who shaped his career, his passion for consulting and education, and why he still loves this industry after nearly five decades. It's equal parts history lesson, technology discussion, and classic Voices From the Bench chaos — complete with Star Trek references, Slurpee stories, and enough off-topic tangents to make Barb proud.Special Guests: Clyde, Jason Dyas, and Jim Collis CDT.

Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.In this episode, you'll hear tactics to get a new client fast (how about by Friday?) We'll cover:Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with itThe near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)How a simple congratulations email to a past client led directly to a new contract — with zero pitchingThe Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right nowWhy re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fastThe takeaway:The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.

TÜV: https://matthiasniggehoff.de/tuv-zertifizierung In dieser Folge zeige ich dir, wie du mit gezielten Oxytocin-Triggern echtes Vertrauen aufbaust und so deine Marketing-Performance auf das nächste Level hebst. Erfahre, warum das sogenannte Kuschelhormon weit mehr kann als nur Wohlfühlmomente erzeugen und wie du es strategisch in deinem Content einsetzt. Ich erkläre, welche Bilder, Farben und Botschaften Oxytocin aktivieren und welche Zielgruppen besonders davon profitieren. Lass dich inspirieren, neue Wege im Social Media Marketing zu gehen und die Kraft der Psychologie für deine Marke zu nutzen. Hör rein und finde heraus, wie du mit mehr Harmonie und Verbundenheit deine Conversion-Rate steigern kannst!

Drop us a message!Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do.In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it, how she balances staying true to Hotel Chocolat's brand identity while adapting content, tone, and cultural references for American consumers, and what she's learned about translating brand storytelling across cultures without losing what makes the brand disctinct.We also explore the role social media plays in building both awareness and emotional connection from day one when entering a new country, and why getting that balance right is critical for long-term brand equity.Plus, Social Media Manager Lucy Torrance from the Giraffe Social team joins us for the news segment, where we tackle one of the most debated topics in marketing: how to effectively balance brand building with performance-driven campaigns, and why the strongest strategies integrate both rather than treating them as separate disciplines.You can contact Grace directly by emailing grace.noice@hotelchocolat.com, as well as follow Hotel Chocolat on Instagram, Facebook, and TikTok at @hotelchocolatusa. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Hey Winner, If you've ever questioned whether posting more on social media is actually helping your business, this session brings a refreshing level of honesty. Kate Kordsmeier shares what it looks like to step away from social media marketing and still build consistent, sustainable growth. Instead of chasing visibility, she walks through how to create a simple, strategic presence that works for you around the clock. This is a grounded approach to building a business that prioritizes clarity, alignment, and long-term results. Rooting for you ~ Gabe   Listen to hear: Why posting more often doesn't always lead to more profit and what to focus on instead How a simple 9-grid can act as a clear, conversion-focused first impression What it looks like to grow your audience and sales without relying on social media   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early Kate's website: https://successwithsoul.co Free gift: Beyond the Scroll: A 4 Day Challenge to Quit Social Media https://successwithsoul.co/btsgabe

Send us Fan MailIn this episode, we explore the journey of Rufino, owner of Rufino's Pizzeria in downtown Las Vegas, as he shares insights on opening a successful pizza shop across from the courthouse, the importance of quality ingredients, and leveraging social media to grow his business.Rufino's InstagramRufinos Pizzeria | Italian Restaurant in Las Vegas, NV321 S Casino Center Blvd., #125,Las Vegas, NV 89101Call Rufino's Pizzeria by phone at(702) 749-3579CorderoRF@gmail.comStay Connected

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.How to Apply the Science of Attention to Your Short-Form Video StrategyConnection: The Two-Fold FoundationReputation: The Authenticity FormulaEmotion: The Engine That Makes Content SpreadHow to Develop Each Short-Form VideoGuest: Hilary Billings | Show Notes: socialmediaexaminer.com/717Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Melting Pot, Payal speaks with marketing strategist and founder of Era of Influence, Brielle Tamez about the evolving creator economy. Brielle shares how her experience in corporate influencer marketing led her to support micro creators, who often have higher engagement despite smaller followings. She explains how success metrics have shifted from follower count to engagement and average views, and highlights the behind-the-scenes role of talent agencies in managing brand deals. The conversation also explores the growing impact of AI, challenges in brand collaborations, and strategies for creators to stand out, such as diversifying content and showcasing product-based storytelling. Overall, the episode offers valuable insights into building sustainable, authentic careers as content creators.Episode live now on all podcast streaming platforms and on YouTube. Creator Economy, Micro Creators, Influencer Marketing, Brand Collaborations, Content Creation Career, Social Media Marketing, Talent Management, Influencer Agency, Era Of Influence, Podcast, Melting Pot#Socialmedia #Influencer #Eraofnfluence #Podcast Hosted on Acast. See acast.com/privacy for more information.

Nate is back from a busy week at Social Media Marketing World, learning about what the top marketers are up to. We discuss some of the takeaways. Plus, there's plenty of other tech news, tips, and picks to get caught up on. And don't worry, the hit game Within Reach is back. Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) iPhone Crash detected SOS (04:15) Quarterly results are out, who cares (10:20) MAIN TOPIC:  State of Social Media Marketing (11:05) DAVE'S PRO-TIP OF THE WEEK: Apple Music Top Charts (28:10) JUST THE HEADLINES: (34:00) GameStop offers to buy eBay for $56 Billion ChatGPT became so obsessed with goblins that OpenAI had to intervene Robots are building clay homes in Central Texas using dirt from the ground Some children are drawing on fake moustaches to bypass online age checks Oxygen made from Moon dust for first time Apple Vision Pro used in world-first cataract surgery Electrical current might be the key to a better cup of coffee WITHIN REACH! Dave 5-3, this is round 10 Nate Goes First (36:40) TAKES: Bad Apple Rumors (43:10) Apple reportedly questioning whether iPhone should drop MagSafe Apple has reportedly 'stopped work on the Vision Pro' — here's what we know U.S. senators ban themselves from prediction markets trading (48:30) AI agent deletes company's entire database in 9 seconds, then confesses (49:40) BONUS ODD TAKE: Cursor Camp - Neal.fun (50:25) PICKS OF THE WEEK:  Dave:  I created Star Wars out of Cardboard - Zach King (53:25) Nate: Soda Can Opener Set, 10PCS Easy Tab Opener and Drink Protector with Reusable Complete-Cover Plastic Can Toppers, Fits Coke, Beer & Aluminum Beverage Cans, 5 Colors Lids for Party, BBQ, Camping (56:05)

Struggling to make paid ads actually work for your clinic?In this episode we're joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money'. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into why targeting the right clients - not more clients - is the key to sustainable growth.If you're running ads (or thinking about it), this episode shows you how to stop burning budget and start building a marketing system that actually converts.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  

Episode 217: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners eventually hit a wall - whether it's a profit ceiling, misalignment with their audience, or a business model that no longer feels right. Staying stuck in the wrong direction doesn't just kill momentum, it drains your energy and keeps you from building something that truly works.In this episode, Horace Dobson teaches us how to make smart decisions around rebranding and pivoting your business, including how to identify whether you're facing a real alignment problem or just a marketing fix, why finding a unique position in your market eliminates the need to compete on price, and why investing in the right mentorship is the fastest path to breakthrough results.About Horace Dobson: Horace is a registered nurse, disabled U.S. veteran, entrepreneur, and multi-genre author whose life reflects a true rags-to-riches transformation. After nearly 30 years working on hospital floors across the United States, he stepped away from traditional healthcare to found Warrior Weightloss and create Empowered AI - a consumer-focused health-intelligence platform helping people take control of their metabolism, mindset, and longevity through real-world data and accountability, not hype.Beyond business, Horace is deeply committed to service, supporting disabled veterans, foster parents, and families facing food insecurity throughout West Palm Beach County. He is also the author of multiple books spanning health, mindset, and personal transformation — including The Comeback, available free in audiobook form by searching "Horace Dobson The Comeback."Visit Warrior Weightloss here: https://www.warriorweightloss.com/Mention the Digital Trailblazer podcast for 20% off any Weight Loss medications, such as Semaglutide or Tirzepatide at https://www.360lifeshift.comConnect with Horace: Facebook - https://www.facebook.com/profile.php?id=61575535337510 YouTube - https://youtube.com/@evolifewellness?si=aj_CQ0HPM02XppAT LinkedIn - https://www.linkedin.com/in/horace-dobson-ba82a23a/ Instagram - https://www.instagram.com/theempowered.ai/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Jake Dodson (Realtor, Florida) shares how he's nearly doubled his average price point by using the "Platform" marketing strategy.

Jake Dodson (Realtor, Florida) shares how he's nearly doubled his average price point by using the "Platform" marketing strategy.

Drop us a message!In this week's REWIND episode, we're talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.Instagram Post Caption LinksInstagram Profile Grid Customization and Editable ThumbnailsInstagram Sticker Tools For Custom BrandingInstagram Edits App Tool & Feature UpdatesGuest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 216: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freePDF lead magnets are a simple and easy way to grow your email list — BUT, these generic downloads also tend to attract low-intent leads who never open the email, let alone book a call. The result? A bloated list full of the wrong people, and a sales process that wastes your time with unqualified prospects.In this episode, Maeve Ferguson teaches us how to replace the outdated PDF funnel with a personalized diagnostic assessment that segments leads the moment they opt in, delivers a custom report that speaks directly to each prospect's situation, and automatically routes them to the right offer at the right price point.About Maeve Ferguson: Maeve is a business strategist and the creator of The Client Engine™ - a proven system that helps authors, consultants, and experts transform their intellectual property into diagnostic funnels that qualify leads, pre-sell their brilliance, and drive high-ticket sales on autopilot.With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a rare blend of strategic depth and entrepreneurial momentum. Her signature IP Engine™ methodology has helped bestselling authors, global speakers, and high-level coaches scale sustainably, without chasing visibility or relying on guesswork.Maeve specializes in quiz funnels, diagnostic assessments, and the kind of lead-gen infrastructure that positions experts as the obvious choice in their market. She's been featured in Forbes, appeared on Jen Kem's stage, and runs her consultancy business from her horse farm in Northern Ireland, all while raising two young kids.Take the Impact Score Assessment: https://www.impactscoreassessment.comConnect with Maeve: Website: https://www.maeveferguson.com Facebook: https://www.facebook.com/maeve.gormley.5 LinkedIn: https://www.linkedin.com/in/maeveferguson/ YouTube: https://www.youtube.com/@maeveferguson Instagram: https://www.instagram.com/iammaeveferguson/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This week on the podcast, Ryan kicks things off with a wild property tax story that sparks a bigger conversation—after reading a post about a homeowner being taxed on unrealized gains, the guys break down what's real, what's misunderstood, and what it could mean for property owners if policies like this ever became widespread.Next, they dive into a major piece of legislation coming out of Kentucky, where the House has passed a bill that could wipe out all local regulations on short-term rentals. What would this mean for investors, neighborhoods, and the balance between opportunity and oversight? Expect some strong opinions and real-world implications.To wrap it up, they tackle a question every agent and creator is thinking about: when it comes to marketing properties on social media, what actually matters more—high-end, professionally produced videos that barely get seen, or raw, agent-shot content that racks up thousands of views? The discussion gets into authenticity, reach, and what truly drives results in today's attention economy.Submit your questions for Jay and Ryan to answer on the podcast here!

Social Media Marketing (broad and general overview)

Social Media Marketing (broad and general overview)

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email DeliverabilityGuest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After a decade in social media marketing, we know that what used to work simply doesn't anymore. The platforms have evolved, audiences have changed, and the way people build trust online looks completely different than it did even a few years ago. Yet so many brands are still operating from outdated beliefs without even realizing it. In this episode, Emma breaks down four of the most common social media marketing myths that could be quietly holding your business back – ones that she herself used to believe! From the obsession with aesthetic feeds to the fear of giving away too much value, these mindsets are keeping brands stuck in strategies that no longer convert. You'll learn what actually drives growth today, why messaging matters more than visuals, and how to create content that builds trust and authority. Plus, we unpack the real role of paid ads and how to use them effectively without wasting your budget. Get ready to evolve your strategy and start seeing better results. Listen in as Emma explains: Why strong messaging now matters more than aesthetic social media feeds How giving away valuable content builds authority and long-term trust Why polished, scripted content performs worse than clear, authentic communication And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  NEW QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check 

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

Send us Fan MailI'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation. When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels.What You'll Learn in This Episode:00:15 Why emotional resistance to posting is more common than you think and how to move through it27:56 How Christa went from complete shutdown around marketing to signing a client whose investment covered her entire Hot Reels enrollment24:42 The messaging mistake most experts make (and how Christa fixed it)19:54 Why Instagram marketing is a long-term play and what "30 leads in 30 days" actually looked like for Christa30:16 How DM automation (ManyChat) turned her content into a lead funnel36:11 What it's like inside Hot Reels — straight from a client who's been in it for 18 monthsLinks Mentioned:Hot Reels — my 12-month Instagram content labFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on InstagramFree Monetize Your IG GuideChrista's Website — The Intelligent BodyChrista's YouTube — longer-form embodiment and pain relief videos"If you want to grow, get support. If you want to stay stuck, don't get support." — Christa Rypins WORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of.(I also included 3 answers for 'how to download instagram posts without the watermark')Inside this episode, you'll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently.This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it  How to transform one post into multiple formats (Reels, carousels, talking videos)  How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts  How to analyze what worked—and turn it into even more winning content You'll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results.If you're tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward.

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time.He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons" to reduce friction in the buying process and the resurgence of community-based marketing (like Skool and Patreon) as a reliable revenue driver.Who is this for?Business owners, digital marketers, and entrepreneurs looking to turn their website visitors into paying customers. It's highly valuable for anyone wanting to understand the mechanics of traffic generation, the importance of planting "content seeds" for long-term SEO, and how to optimize the customer journey for higher conversions.Key Moments & Timestamps01:43 — The Traffic Prerequisite: Why you must intentionally create traffic before you can convert it.03:26 — Quality over Quantity: The "sandcastle" analogy for building valuable, structured traffic.05:50 — Planting Seeds: Why articles and SEO content are like seeds that can yield recurring traffic for years.08:23 — Building Authority: How consistent messaging turns you into the go-to solution when a customer is finally ready to buy.11:08 — Real-Life Case Study: A client who paid an invoice and returned for a 12-week marketing sprint after three years of nurturing.14:26 — The Power of CTAs: How well-designed calls-to-action can increase conversions by 38% to over 160%.16:10 — Guest Insight (Celeste): Why consumers want the easiest path to purchase and how to create "easy buttons" in your business.17:46 — Guest Insight (Rocky): The resurgence of community-based marketing (Skool, Patreon, Facebook groups) and the growing, yet controversial, impact of AI-generated ads.FAQsQ: How do I create traffic in the first place?A: Traffic is created by consistently publishing valuable content (seeds) on your website and distributing those links across platforms like Pinterest, Reddit, LinkedIn, and YouTube to build an interconnected web of authority.Q: How long does it take for SEO content to generate revenue?A: SEO is a long-term strategy. You should give your content pillars at least 24 months to build capacity. However, the content you publish today can continue to drive traffic and revenue for years to come.Q: What is the easiest way to increase conversions on my website?A: Reduce friction. Create "easy buttons" by minimizing the number of steps, forms, or questions a customer has to navigate before making a purchase or booking a service.Action StepsPlant Your Seeds: Commit to a 24-month content strategy where you consistently publish and update articles on your website.Distribute Your Links: Share your website links across multiple platforms (Pinterest, LinkedIn, YouTube) to create an interconnected web of traffic sources.Audit Your CTAs: Review your website's calls-to-action. Ensure they are clear, compelling, and strategically placed to maximize click-through rates.Create "Easy Buttons": Simplify your booking or checkout process. Remove unnecessary questions or steps that might cause a potential customer to abandon the process.Build a Community: Consider launching a community group (via Skool, Patreon, or Facebook) to nurture your audience and build long-term trust.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Who is this for?Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.SummaryFavour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Key Moments & Timestamps01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.FAQsQ: What is Pinterest's algorithm called and what does it look for?A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).Q: How can I automatically create pins from my website?A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.Q: How do I find the right keywords for Pinterest?A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.Action StepsSwitch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.Ready to Rank? Book Your SEO & Web Dev Services Today

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rachel Mansfield is back and we're talking about the reality of feeding a family while building a business from the ground up. From meal planning systems that actually work to launching her better-for-you snack brand cadootz!, Rachel shares how she balances mom life, entrepreneurship, and creating food her kids will actually eat. → Leave Us A Voice Message!  Topics Discussed: → How to feed picky kids healthy meals → Easy weeknight dinners for busy families → Best meal planning system for moms → Healthy kid snack ideas that work → How to launch a food product Sponsored By:  → Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at https://bewellbykelly.com. → Fatty 15 | Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to https://fatty15.com/KELLY15 and using code KELLY15 at checkout. Timestamps:  → 00:00:00 - Introduction → 00:01:43 - Food Content  → 00:03:54 - Meal Prep For Families  → 00:05:47 - Grocery Shopping  → 00:09:06 - Favorite Meals  → 00:13:26 - Kitchen Appliances  → 00:16:14 - Picky Eating  → 00:19:53 - Creating cadootz! → 00:24:08 - Healthy Snacks  → 00:26:23 - Research + Development  → 00:28:25 - USDA Organic  → 00:32:11 - Ingredients + Protein  → 00:34:50 - Launching A Brand  → 00:39:19 - Proof of Concept  → 00:40:17 - Social Media Marketing  → 00:43:09 - Snack Packs  → 00:45:49 - Expo West + Distribution  → 00:47:55 - AI  → 00:50:45 - Filling Your Cup  → 00:54:50 - Social Media + Children Further Listening:  → How to Raise Resilient Kids in a Tech Obsessed World | Nicole Runyon  Check Out: → https://cadootz!.com/ → cadootz!! Instagram → Rachel's Instagram → Website → New Book Check Out Kelly: → Instagram → Youtube → Facebook

For content creators and entrepreneurs alike, staying consistent while avoiding burnout is one of the biggest challenges to long-term growth. Most creators wait for motivation to strike before taking action, and that waiting is exactly what holds them back. In this episode of the YAPCreator Series Replay, Hala and top guests like Jenna Kutcher, James Clear, and Benjamin Hardy reveal how to build unbreakable content creation habits, beat burnout, and grow your audience sustainably. In this episode, Hala will discuss:  (00:00) Introduction (01:03) The Power of Starting Before You're Ready (03:43) How Effort Builds Real Motivation (13:32) Winning the Long Game Through Habits (18:58) True Resilience vs. Toxic Resilience (22:10) Batching Social Media Content Efficiently (25:26) Saying “No” to Protect Your Peace and Energy (32:22) Gap Thinking vs. Gain Thinking (42:51) Connecting with Your Future Self (48:40) How to Actively Cultivate Luck Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E242 with Jenna Kutcher: youngandprofiting.co/40oy6TK   YAP E148 with Jeff Haden: youngandprofiting.co/4fMo2sm    YAP E265 with James Clear: youngandprofiting.co/4j4khkC  YAP E301 with Dr. Aditi Nerurkar: youngandprofiting.co/3PopqGy  YAP E130 with Jasmine Star: youngandprofiting.co/4h50Qq5  YAP E206 with Benjamin Hardy: youngandprofiting.co/4j5nbpm  YAP E311 with Case Kenny: youngandprofiting.co/4a6KXNz  YAPCreator Replay E1: youngandprofiting.co/4sMFe7E  YAPCreator Replay E2: youngandprofiting.co/YCR-E2  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast