Use of social media platforms and websites to promote a product or service
On today's podcast I had Caleb Ralston on. If you've never heard of him, there's probably a reason. He's the guy behind the scenes with some of the biggest entrepreneurs and content creators that you've seen! He spent a couple years working alongside Gary Vee filming some of his most famous videos. He is now the creative director for Alex and Leila Hormozi! I've gotten the chance to meet him because he lives here in Las Vegas. He gave me a lot of great advice on my own content, so I wanted him to come on the show and share some of that advice, as well as what it's really like with a lot of these big people. We discuss a lot of those topics with Gary, Alex, and Leila! We talked about best practices for creating content and building a brand. If you are looking to build a brand for your business or for your personal life, this is a great podcast for you! Connect with Caleb on social media! Instagram - @calebralstonWebsite - https://calebralston.comJoin the Wealthy Way today and get access to my free course, planner, and discord community! https://wealthyway.com______________________________________________________Here's how my businesses can help you:For a free consultation with my team go to https://RyanPineda.comWant to be coached by me on real estate investing? Apply at https://futureflipper.comLet my company make you passive income through E-commerce Automation! Watch the case study at http://lunarecom.comJoin my free coaching program for real estate agents! https://wealthyagent.io/Need Tax and Accounting help? Contact my CPA Firm! https://TrueBooksCPA.com/You can invest in my real estate deals! Go to https://pinedacapital.com______________________________________________________My other social media channels:Subscribe to my main channel "Ryan Pineda" https://www.youtube.com/c/ryanpinedaSubscribe to my real estate only channel "Future Flipper" https://www.youtube.com/c/futureflipper1Follow me on Social Media: https://www.instagram.com/ryanpinedashowhttps://www.tiktok.com/@ryanpinedahttps://www.twitter.com/ryanpinedashow______________________________________________________Caleb started making content when he was young! He started working with Gary Vee when he started gaining traction in social media. He talks about his journey working in social media and gives his advice for creating content. Should I try garage flipping? Social media. Content creation, how to create content, how to be a content creator, how to grow your social media, growing personal brand, Gary Vee, Alex Hormozi, Leila Hormozi, how to edit for Instagram, LinkedIn, Facebook, TikTok reels, Gary Vee Trash Talk
What kind of people are in your circle? Who influences you? Do they inspire you, or are they triggers? People's mindsets, values, and habits are contagious — even more so than the books and media we consume. It's therefore best to find people who show you that you CAN achieve your dreams: expanders! In this short episode of The Pollen Podcast, Diana shares reflections from her recent retreat experience in Annecy, France. She shares the value of having and finding 'expanders' in your life — people who have what you want and inspire you to walk the path toward your dreams. Proximity is power, and who you keep in your circle matters. Listen to this episode to know more about ‘expanders' and how they can boost your life! Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana's 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.
Have you ever felt lost in the vast expanse of the internet and struggled just to keep your head above water? I'm here to tell you that you're not alone. There have recently been a lot of changes on social media platforms, like Facebook, YouTube, and Instagram. And with these changes comes an undercurrent of overwhelm. If we're being honest, as business owners these changes can seem to upheave your entire strategy and trajectory online.But here's the cold, hard truth: these changes will always keep coming and it will always make adjusting your approach a common and frequent occurrence.However, the good news is that there are 6 steps you can take to improve your discoverability and grow your following. So click play to hear them NOW!If you're ready to take action and create content that is both engaging AND discoverable, join my upcoming free class, 7-Day Content Plan in 30 Minutes!In this class, you'll learn:A step-by-step content plan that focuses on engagement (because your followers should be talking back and sharing your posts!)My proven posting strategy to get MORE followers (a.k.a. future customers!)How to work smarter, not harder so you have more time to do what you loveHead to https://www.jasminestar.com/7days to save your seat now, and you'll start seeing more followers and sales in no time. I can't wait to see you there!
Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin Steckst du im Sommerloch? Keine Kunden, kein Umsatz und ein bisschen Panik, wie es NACH dem Sommerloch für dich weitergehen soll? Das geht tatsächlich vielen so, dabei ist das Sommerloch überhaupt nicht das Problem. Das Problem ist fast immer mangelnde Vorbereitung und auch etwas Faulheit. Beide Probleme kannst du mit ein paar ganz einfachen Methoden aus der Welt schaffen und natürlich klappt das am besten mit exzellentem Social Media Marketing. Wie das genau funktioniert und was du dafür tun musst erfährst du in dieser Folge des Social Media Marketing Podcasts... **Neugierig?** Dann hör dir diese Folge jetzt an und abonniere den Podcast auf deiner Lieblingsplattform! APPLE PODCASTS - https://bjoerntantau.com/applepodcasts SPOTIFY - https://bjoerntantau.com/spotify GOOGLE PODCASTS - https://bjoerntantau.com/googlepodcasts AMAZON MUSIC - https://bjoerntantau.com/amazonmusic **Shownotes** Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin
Alex Dicapo, VP of digital and influencer marketing at AZIONE, joins us to discuss how creators can get on her radar for brand partnerships. From what brands look at on your profile to her thoughts on low engagement & the process of scouting new faces to how to catch her interest in your pitch. Alex explains what content creators are doing that pushes her buttons as well as how influencers can go above and beyond to get booked by brands over & over.Connect with Alex on IG - @dicaprioooo Creators:Olympia Marie @OlympiaMarieRayme @rrayymeeF You Pay Me @fypm.vipTimestamps: [1:00] If you like it, like it. [3:43] Who is Alex DiCapo? [8:00] What type of influencer is everyone looking for right now? [13:03] Engagement is low right now. [22:02] What works to get on an agency's radar. [25:41] Pet peeves and positive things. [34:36] Something you wish brands and influencers would do? [40:59] How to connect with Alex. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Consistent Sales ≠ Consistent Action... although it's absolutely a part of it.Consistent sales comes down this foundational mindset. Such by setting this mindset today, your business will begin to instantly repair your sales volume and marketing innovation.Shoot me a DM on Instagram to let me know what you thought of this episode!@socialbamboo_Derek Videllwww.socialbamboo.comBook a Complimentary Consultation Callwww.socialbamboo.com/talk-to-derek-videll
► Melde dich jetzt zum kostenlosen LIVE Online Workshop zum Thema "Mythos Fachkräftemangel" am 21.08.2022 an:https://mission-mittelstand.com/ws-21-08-22-pdc► Sichere dir jetzt dein Ticket für das Mission Mittelstand Seminar: https://mission-mittelstand.com/ticket-pdc► Melde dich jetzt zum neuen Führungskräftetraining an: https://mission-mittelstand.com/fkt-pdc► Sichere dir dein kostenloses Exemplar von meinem neuen Buch "Mythos Unternehmer": https://mission-mittelstand.com/mu-podcast ► Buche jetzt dein unverbindliches Geschäftsführer Gespräch unter: https://matthias-aumann.de/podcast
This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts. Noteworthy Quotes: [04:55] If you don't have a marketing team, YOU are your marketing team—and organic content is free. Show Notes GGC 5 Day Reel Challenge
Welcome to today's YouTube For Realtors WALK AND TALK #78- I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!In todays episode I do a deep dive into Should You Do “Walk and Talk” Videos for Your YouTube Channel? (RESULTS ARE IN)Want to see over 500 free videos teaching you YouTube for Real Estate? Go here: https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQTo learn more about our courses and trainings schedule call here: https://calendly.com/channeljunkiessalesWant to partner with us at eXp and get all our training and coaching free? Tell me more here: https://forms.gle/UrVcNtnSYCR6H1Vd9Or email firstname.lastname@example.org and say you came from the podcast!
I am often asked by business owners why their social media posts fall flat and don't make sales. Can you relate?It's so easy to feel discouraged when you create a post and then hear crickets in response. I get it, and I've been there.In fact, it was through my own discouragement that caused me to come up with an easy-to-use caption formula that is CRUCIAL to making sales for your business, as well as 5 caption categories that are guaranteed to get your audience talking back to you, as well as turning those followers into customers.>>These are captions I KNOW get sales because they build trust, and they allow you to talk about your business in a natural and comfortable way.
Marketing a podcast on Instagram is not as straightforward as it sounds... So today, I'm breaking down the exact steps I take every week to market the Feel Good Social Podcast on Instagram.
Social Media is fun and a great way to get eyeballs on your business, but smart entrepreneurs use non-social media marketing to generate a new client base. In this episode, you'll meet Hilary Angrove, the director of Growth at Make Your Mark Today, a boutique digital marketing agency focused on SEO. If you're ready to refresh your website and dominate SEO, and get new clients, this interview is for you. You'll discover: Why you should invest in non-social media tactics. Where to start with SEO The 3 main factors to audit your website And how to get a free SEO Google Ranking Guide tailored to your website Connect with Hilary at makeyourmarktoday.ca and snag your Free Custom Google Ranking Mini-Guide at makeyourmarktoday.ca/guide Make sure to follow your host, Allison, on Instagram at www.instagram.com/allisonscholes and check out her website at bossladyinsweatpants.com
Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin Hast du schon mal vom „linearen TV“ gehört? Leute, die nicht mehr auf den Tatort warten, sondern sich das in der Mediathek anschauen, sind NICHT mehr „linear“. Und in Sachen Social Media Marketing und Sales (also Verkaufen) ist inzwischen das gleiche passiert. Heißt für dich: Es reicht nicht mehr, wenn du nur auf einem Kanal präsent bist und die anderen Kanäle vernachlässigst, denn genau das kann ins Auge gehen. Doch wie sollst du das am besten handeln, ohne dabei deine wertvolle Zeit zu vergeuden? Exakt darüber spreche ich in dieser Folge des Social Media Marketing Podcasts... **Neugierig?** Dann hör dir diese Folge jetzt an und abonniere den Podcast auf deiner Lieblingsplattform! APPLE PODCASTS - https://bjoerntantau.com/applepodcasts SPOTIFY - https://bjoerntantau.com/spotify GOOGLE PODCASTS - https://bjoerntantau.com/googlepodcasts AMAZON MUSIC - https://bjoerntantau.com/amazonmusic **Shownotes** Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin
Welcome to today's YouTube For Realtors WALK AND TALK 77 - I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!In todays episode I do a deep dive into FREE “Best Area to Live” Example You Can Steal! (CLIENT FAVORITE). Are you struggling with some of those videos that are titled the best areas to live or top five best areas to live one of them? The question for this episode is from DJ Parker. Out of the majority of the YouTube channels that I have they typically have kind of a major hub like driving city and it's easy to run these. If some of you are in those smaller markets, there are things like prehistoric places. Like what I did on my third YouTube channel which was living in North Idaho. Know that there is no major hub in North Idaho. That's why I used the name North Idaho, and after looking at research and analytics and my traffic sources, obviously Coeur d'Alene Idaho is the big driver to my channel, even though most people can't even spell it right but I probably could have just gotten away with a channel of living in Corda Lane, Idaho, but since it's a bunch of smaller cities there isn't really a hub, and so I went with living in North Idaho and it actually helped us out because it didn't encapsulates. When I was doing my top best list in those areas, you can't really type in top suburbs to live in core lane. There isn't like suburbs in Coeur d'Alene, it is only a little city.No matter what your struggles are, whether it's an area, or specific questions like this I can totally relate and I can help you. If you have the big metro areas, it's way easier. There's tons of these lists and you can just rip off of them and just go. There's more to learn from here. All are raw and unedited! Keep listening homies!Want to see over 500 free videos teaching you YouTube for Real Estate? Go here: https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQTo learn more about our courses and trainings schedule call here: https://calendly.com/channeljunkiessalesWant to partner with us at eXp and get all our training and coaching free? Tell me more here: https://forms.gle/UrVcNtnSYCR6H1Vd9Or email email@example.com and say you came from the podcast!
In person events are back baby and that means influencers and brands are navigating this wild world like it is 2018 all over again… but this time, things have changed. Harley & Sonia dish on past experiences and dive into what to expect from fees to the scope of work. Timestamps: [2:44] Influencer trips and events. [4:33] Getting paid for these trips. [9:30] Being an influencer "in the wild." [12:18] Sonia's 2016 trip and it's let downs, as well as brand expectations. [14:18] Influencer trip horror stories. [15:48] Events - what can be expected? [20:37] Making it into a PR package. [22:44] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.elyssWebsite: www.soniaelyss.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If you are just a starter in the real estate industry and you have been thinking a lot about the things you should consider, the things you should do, and the things you must avoid, then we are the right people that you should talk to! I've been through it. We've built 13 YouTube channels across the country and we are willing to share with you our experiences throughout the process. My partner, Jackson Wilkey, and I started our path in this business in 2019 and we have never looked back.Is the free edition of Zoom good enough do customer Zoom follow-ups? How far out from the initial call-in do you zoom? Look forward to the boot camp! How much is it and is there a way it's free? Thanks for everything!Hey Jackson!! I think you've mentioned this before but what type of Go Pro is the best for shooting video - don't want to use my phone anymore. Do you think starting a separate channel about being a real estate agent would help attract agents?What would you consider a good average view duration and click-through rate? Can you go over again about the other points in the video that you do call to action and what you would say? I'm hitting the like button but not working for me. When does the boot camp link go live?Would I dump FB and go exclusively on YouTube?Best way to implement telling more stories? Any tips?Another " living in" agent in the market is doing home tours... will that mess with the algorithm? or is branching out a good idea (vlogs, updates, etc)Just passed 500 subscribers on my channel and I think I now have access to the community tab. Should I start engaging my audience with questions of what they want to see?What's a good hook to say at the beginning or at the end of the video to watch my other videos or what's your suggestion?No matter what I do I can't get people to comment, and I can't seem to break 300-400 views per video. Another channel in my market gets 10's thousands of views in nearly every video. What gives?Do you think YouTube eventually be saturated with these channels for each market?When does your new book become available?Should your channel picture be of your face, or is your logo good? Does it matter? I'm not talking about channel art, but the channel photo. These are just a few of the questions that were posed during our live Q&A podcast, and you're about to hear all of the answers, so stay tuned!
In order to be successful in content marketing, it's important to create content that connects with your target audience. In this video, we'll discuss some tips for creating content that resonates with real estate agents and brokers. We'll also look at ways to measure the success of your content marketing campaigns so you can continue to produce high-quality content that engages your audience.0:00 - Introduction1:30 - Who is Candice?3:06 - Using TikTok8:00 - The Views on New Content Creators15:55 - Talk About Strategy20:24 - Content Creation on Instagram24:21 - Building a Content Calendar29:30 - Creation Timelines32:21 - Greatest Lesson Learned32:40 - Learning Right Now33:23 - How Failure Shaped Her Life34:30 - Words of Encouragement For Viewer35:30 - How Can We Add Value
Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, history, and awards. But what can you to do connect with your loyal supporters in their daily lives? Regularly post on social media, of course! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we help you use choose the right message for the social media platform you are using. There are various social media platforms and each is suitable for different types of content. To wrap up our Marketing Tips social media series, let's talk about a few different social media channels and how you can tailor your content to align with what users are looking for. Facebook According to Statista 2022, in January of this year, this social media platform ranked #1 as the most popular based on monthly users - and understandably so! Facebook is known for fostering connections (and reconnections) with people and communities. Here are two features your wine brand can use to satisfy users' quest for connection: Events The Events feature of Facebook offers users an easy way to find out what's happening in their community, or plan an itinerary for their next vacation. Your brand is truly missing out if you're not utilizing this feature for your events. In addition to providing important details, a Facebook Event page has a couple of features that hone in on our social nature: potential attendees can check out who else might be there by looking at the "Attending" list, and can use the "Go With Friends" feature to easily organize a posse of friends and family. Bonus tips: tag your food and music/entertainment services, and post photos of the venue. These details will help individuals to paint a more complete picture of what to expect - it allows them to more easily place themselves in the scene. Groups Who else feels overwhelmed with their personal email inbox? The neverending stream of emails can incline many of us to quickly "trash" our way through our personal email inbox just to relieve the pressure. This means there's a chance your wine club emails aren't even being opened! Now, how often do you find yourself scrolling through Facebook to pass the time? While email newsletters certainly are useful for sending informative and promotional messages to your wine club, a Facebook Group made specifically for your dedicated members might yield more views. In addition to the latest wine club news, a Group also provides members a sense of community through the opportunity to post content of their own to the group page and interact with others who belong to the group. Instagram Statista 2022 places Instagram as the #4 most popular social media platform. Many users seek content on Instagram to explore their hobbies and interests. Successful Instagram content has high visual appeal and meets our desires for either entertainment, information, or socialization (in case you missed it, check out these 5 social media marketing tips every wine brand needs to know). Here are five content ideas for your next Instagram post: Share a behind-the-scenes look into what's going on at your site to help followers feel connected to your brand on a level that goes deeper than the grocery store shelf. Use carousel posts to showcase before-and-afters, step-by-step processes, panoramic scenery, and "photo dumps" from recent events. Post a teaser for upcoming events or new product releases to give your followers something to keep their eye out for. Share and repost the content you're tagged in to build connections with your supporters. Don't be afraid to toot your own horn by posting testimonials and reviews from satisfied customers. These offer invaluable social proof and can be stockpiled to provide content during times when you just don't know what to post. Bonus tip: you only get one link on your Instagram bio, but you can use a Link in Bio tool to offer easy access to multiple web pages! Use your post caption to guide followers to visit your Link in Bio to your website's shop, a blog post, an event page, or a contest page. YouTube According to Hootsuite Global State of Digital 2022, YouTube ranked #2 as the most-visited website for all of 2021. If you have the time to create longer videos, your brand could benefit from sharing more in-depth content with your audience. The entire 300-page report of all things digital can be viewed by visiting the link above, but we'll just talk video content here (page 54 of the report). Of the 10 top-ranking content types, ones that you can easily create from the position of a wine brand include: * Percentages indicate the weekly social media content type of internet users aged 16 to 64. Tutorial or How-To video (31.3%) Educational (29.8%) Product review (27.7%) Influencer videos and Vlogs (26.7%) Bonus tip: utilize the other platforms to boost your YouTube views. Post clips or stills from your videos on your other platforms and include a link to the full video on YouTube in the caption. Tag us, and use the SIP Certified GIPHYs! If you are SIP Certified, we love seeing and sharing your content! Tag us @SIPCertified in your upcoming Instagram and Facebook posts. And make sure you use our GIPHYs on your next Instagram story or Snapchat content. Just search for "SIP Certified" in the stickers, or check out the link to this article to save the files so you can use them in your emails or on your website. Check out the show notes for links to this article, more posts filled with the latest social media tips to grow your following, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: 5 Social Media Marketing Tips Every Wine Brand Needs to Know Are you using the right message on social media? Connecting with a Broader Audience Does social media impact wine sales? Marketing Tips eNewsletter SIP Certified Social Media Tips
If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram. This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. What you will learn:The most important question to ask before creating viral or sharable contentHow to use your Insights to identify "sharable" contentWhat type of caption works best for sharable contentWhat happened when I create "sharable/viral" contentWhy I create the Viral post templatesHow you can create a "viral or sharable" piece of Instagram contentTips & hacks for finding what resonates with your audienceLinks:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFree "Viral Post" Canva TemplatesGet your free templates here:http://lauraomahony.com/templatesLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Check out my Instagram:https://www.instagram.com/lauraomahonydotcom/Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.Iwww.quora.comCanva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.www.canva.com
1. LinkedIn Launches ‘LinkedIn Collective' For B2B Marketers - LinkedIn has launched LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us. Per LinkedIn:“The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of experts, and leaders across the B2B marketing industry. Some see LinkedIn purely as a distribution or promotional channel but we're here to challenge this assumption. Our platform is more than that – it's a thriving community of 850 million members that turn to us to help build their brands, foster connections and grow their communities.With the Collective, we want to showcase what it looks like to build a content brand on LinkedIn, proper. Though we will continue to provide the excellent and resourceful content that you've come to expect on this blog, our new content brand is platform-first and will live and grow on LinkedIn.”2. YouTube Update: New Metrics, Copyrighted Music.. - For creators, YouTube has added a number of new capabilities, including more data on their subscriber growth. Creators can now see how many subscribers they gain from community posts. This new metric can be accessed in YouTube Analytics' subscription source report. YouTube plans to introduce per-post subscriber analytics in the future. To provide creators more music choices for their videos, YouTube is broadening its partnerships with music labels and publishers so that they have the ability to access more copyrighted content while being able to earn revenue on their videos. Before this update, including copyrighted music would disqualify a video from monetization. If you've enabled the option to allow other creators to remix your content, you can now get more information about those remixes in YouTube Analytics. The three metrics you can see are: Total remix views Top 15 remixes on mobile Top 15 remixes on desktop 3. Google Added Structured Data For Product Pros And Cons - Google has added structured data support to read and potentially use pros and cons for product review snippet in the Google Search results. Google said you can now “tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages.” Even if you don't use this markup, Google may still show pros and cons in the product search result snippets. So take actions and do not rely on Google.4. Google Changed Search Result For Queries With Quotes - Now if you do a search such as [“google search”], the search results page will show the snippet where the quoted text appears.According to Google, prior to this update, the quoted search term was not always displayed in the Google Search result snippet because sometimes the quoted text exists in portions of a document that don't lend itself to making helpful snippets. For instance, a word or phrase might be present as a menu item on a page where you can access the site's many sections. Such portions might not result in a snippet that produces a readily accessible description. And now Google says that they made this change due to user feedback - “We've heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page, rather than an overall description of the page. Our improvement is designed to help address this.”P.S: This is not a ranking change but rather a user interface change on how Google Search will show some searches, searches that use quotes. This may impact your click-through rate from the Google search results but will have no impact on how you rank for those types of queries.5. Google Launched A New Version Of Google Tag - The Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services. Instead of managing multiple tags for different Google product accounts, it lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.The new Google tag (currently only accessible and configurable from Google Ads and Google Analytics 4), which was shared at Google Marketing Live, is rolling out. The aim is to make tagging easier to ensure reliable measurement for the long-term. If you're already using the global site tag (gtag.js), you don't need to take any action, but here are some things to know: The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations so no need to add new code There are also new codeless capabilities so you can set up & track on-page events right from the UI – no developer resources needed. You can easily combine & manage your Google tag settings from the new Google tag screen in both Google Ads & Google Analytics. The one code works across both products. Soon, you'll be able to use your existing Google tag installation when creating new Google products, accounts, conversion actions – no extra code needed. Plus, more updates to come, including for those using Google Tag Manager. For more information, you can read the Google announcement here. To see all the tags you have access to, go to Google Tag Manager and click the “Google tags” tab on the Accounts table.6. Google Keyword Planner Now Allows You To Organize Keyword InTo Ad Groups - This “Organize keywords into ad groups” feature was released in 2021, only to a small number of users. And now Google is slowly rolling out this feature to global user base . Here is what Google had to say:"You could always manually choose to add keywords to ad groups (manually picking which ones to add where). This feature adds the ability to use an automated machine learning system where we suggest which ad groups are the best ones for the keywords, instead of you manually doing the placement. This should hopefully save advertisers time and effort if they have thousands of keywords/ad groups to sift through. The ability to manually add keywords still exists."FYI: Just like with most automation, use with caution. Test, analyze, and adjust as necessary.7. New Features In Google Discovery Ad - The new features are: The onboarding flow for creating Discovery ads has been rebuilt. Advertisers will be asked to add different aspect ratios, distinct headlines, and text overlays over images when they create their ads. Additionally, users will get real-time feedback on how effective their ads are, with scores ranging from "Poor" to "Excellent," as well as an optimization score with useful advice. Discovery advertisers can now use the insights page to see which audience segments may deliver the biggest impact. Advertisers can also use asset reporting to view performance across the Discovery ads. Users can compare the performance between assets and decide which ones to turn off, switch, or edit. Advertisers can also use optimized targeting to assess information about keywords and landing pages to find audiences that can meet your campaign goals. There is a new audience builder advertisers can use to create and reuse audiences across campaigns. Users can also use the Google Ads Editor as well as API to manage campaigns at scale. You can read the full announcement from Google in their help guide.8. Facebook Shutting Down Live Commerce On October 1, 2022 - Over the past few years, Facebook has been experimenting with live shopping implementations as part of a larger effort to capitalize on growing eCommerce trends. And now the company has announced that it's shutting down its experiments with live shopping in the app, as of October 1st this year.However, it is not completely abandoning live shopping; Instagram will continue to host it and expand it. Mark just did not see a future for it on Facebook, which is understandable. And it also reflects the generally unfavorable reception to live shopping in western markets. Plus e-commerce is slowing down in the US. Remember in episode#119, we covered the 10% headcount reduction at Shopify. 9. Twitter ‘Location Spotlight' Is Now Available To All Businesses - Initially launched to selected businesses earlier in the year, now, all businesses that have switched to a Professional Profile can add the module, which displays your physical business location on a map within your Twitter profile presence.You can read more about how to convert your Twitter account to a Professional Profile at this link.10. New Workshops Added To Twitter Flight School - Twitter's Flight School is a free education element, which provides you with a Twitter accreditation, and covers all the basics of tweeting and tweet strategy - which is worth taking to ensure that you're across all the various opportunities of the app.Now, Twitter is launching a new ‘Taking Care of Business' workshop series, which is designed to help professionals starting out on Twitter gain a better understanding of its latest products and offerings.“The workshops will cover how to set up your Professional Account, how to activate an appropriate spotlight for your business and how to tweet confidently and engage with your audience.”You can register for the workshops, run via Twitter Flight School, here.Twitter is also launching additional business courses in its Flight School education platform. Here is what Twitter said:“We'll be rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. Our #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.”You can find more about the latest Flight School courses here. 11. Pinterest Reports 9% Revenue Increase In Q2'22 With Errors In Their Quarterly Report - Pinterest published its Q2 2022 results with some mistakes. In their quarterly results they state that they have 433 million DAU - same as Q1.) However when I sum up the breakdown, I see the number at 432 million in Q2 and they lost 2 million actives in US. Meanwhile they had 434 million actives in Q1 while they reported 433 million. Also they had lower than expected revenue though they earned $665.9 million (a 9% year-over-year). Also their revenue per user is off since you divide the total revenue by active users. So I will not cover it here and I plan to blog + tweet about it to Pinterest later this week.FYI: Elliott Management has a track record of buying up assets in companies that it believes could be performing better has recently purchased a 9% stake in Pinterest.
Welcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing & Business Development in the Americas for SafetyCulture. It's a SaaS company that makes the checklist & inspection app iAuditor. The conversation gets into product-led growth and the freemium model, plus sales-marketing alignment secrets you don't want to miss.
Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it's helping social pros solve the issue of scaling social across their organizations. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The ‘who owns social' debate is one that we've probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that! Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that's not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture. This episode is full of useful anecdotes, advice, and a great conversation that'll get you thinking about the state of social media operations in your organization. There's also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets. In This Episode: 04:49 – Andrew explains why he wrote his book 07:07 – Why Andrew took an alternative angle in his book 09:39 – How Andrew became a social pro 12:31 – The changes to social in organizations 17:16 – How remote working has changed social teams 20:09 – Are Andrew's University of Toronto students changing his ideas? 24:46 – How Andrew secured case studies for his book 28:33 – How he chose what to and what not to include in the book 30:58 – Where Andrew goes for social inspiration 34:42 – Andrew's advice on how to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Andrew's book Follow Andrew on Twitter Check out Volterra on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
Starting your own business can be intimidating - especially as a woman. You need someone on your team whose zone of genius is business finance so you can stay in your lane and focus on your craft. Instead of burning your time, money, and energy doing it yourself, find someone with the expertise to do it for you! In this episode of The Pollen Podcast, Candace joins us to share her entrepreneurial experience as she moved from corporate accounting to building her own business. She shares her struggles from being a one-woman show to hiring her first full-time employee to earning seven figures. Listen as she shares trade know-how about your business' finances. Listen to this episode and be inspired to jump from corporate to self-made boss! Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana's 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.
Welcome to today's YouTube For Realtors WALK AND TALK #76 - I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!In todays episode I do a deep dive into This B-Roll will 100X Your Videos! and How to Master Map Videos. Are you struggling with B roll too much not enough how to do it? A question from Laura, "Hi, my name is Laura. I'm newly starting a real estate YouTube journey. First off, love the podcast. Thanks for all the advice you give away so freely. I have two questions, so the first question is what are your thoughts on B roll? How much B roll do you recommend including in your videos? Is it necessary for audience engagement and channel growth? Slash reach outs?"In the past I was taught that we shouldn't have more than 8 to 10 seconds of ourselves on camera before something else needs to come up on screen. But that is too much B roll to find an edit. I'm not able to hide that part yet. A lot of the B roll was stats, numbers and titles. Then I started creating those vlogs that was back when I started figuring out how many times the cities were searched in YouTube. When Jesse and I started vlogging I got obsessed with editing YouTube video. So I went and watched all those YouTube videos on how to edit and they were drop it in B rolling second screens and all that kind of stuff and I just figured it out. Now I got better at it and what I ended up doing was shooting less of it. When we first started out, B roll can be one of our biggest headaches because like you mentioned, it's a lot of editing. And when we're out there, especially when you're like home grown in an area and you know all the spots, that's usually the worst people I got to try and coach because you are trying to get 500 clips in one video because you feel like you got to showcase everything. And so we leveraged my old B roll and it's going to kill this and that and people are starting to hate it and I would screenshot my analytics and I would say this video is actually performing number one out of the past ten the click through rate is 7.2%. Your thoughts on the thumbnails that's debunked and the average view durations up 10 minutes. We have to stop worrying about what we think in our perception, because yes, for a year and a half, two years sometimes for three years I've been using the same B roll. But these people come onto my channel. They watch one or all the videos. They get their value, then they bounce and then every day I'm getting hundreds if not thousands of brand new eyeballs of people who've never seen these videos a day in their life. For the map videos ,you are not just going to random do it or randomly stumbling by. I label all my map videos, I put everything you need to know. The titles have massive influence on clickthrough rates as well people love it and they typically rank. If they typically rank, then that means that they are being discovered in YouTube and also recommended. So don't try and recreate this wheel of perfect perfection. Just go to zoom. Click on zoom share screen do map video. I don't care how you do it like people don't care about how perfect it is. I use ecam for Mac, it's the best. There's stream yard, there's loom(it is really cool). I've seen some loom videos where you just a little circle down. I would just use loom, at this point it's just like search how to shoot screen videos with and then type in your computer just focus on major areas.Then just hit them with your calls to action.Want to see over 500 free videos teaching you YouTube for Real Estate? Go here: https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQTo learn more about our courses and trainings schedule call here: https://calendly.com/channeljunkiessalesWant to partner with us at eXp and get all our training and coaching free? Tell me more here: https://forms.gle/UrVcNtnSYCR6H1Vd9Or email firstname.lastname@example.org and say you came from the podcast!
Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRegister for Agorapulse's Agency Summit To Learn How To Scale Your AgencyGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media PulseGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter: Twitter.com/FindTroy• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
If you're tired of constantly creating content and then having it not perform, or have it disappear because it's posted on social media and doesn't last, then listen in! This episode will help you learn how to create content that will last, convert, and make you money year after year after you post ONE TIME! Head to thrivetogether.blog/podcast for the show notes! Looking for more support? Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth! If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community!