Podcasts about Social media marketing

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad ManagementAI Skills That Give Marketers a Shortcut to Expert-Level Campaign ManagementSymphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains EssentialContent Suite's AI Search Simplifies Competitive Research and Creative IdeationHow to Structure Short-Form Video That Outperforms AI-Generated ContentGuest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 234: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditManual LinkedIn outreach might get you a trickle of leads, but scaling it consistently -  without burning your network or getting flagged - is another story entirely. Most business owners send the wrong messages to the wrong people, then give up after one follow-up, leaving real revenue on the table.In this episode, Toby Blatchford Tagg teaches us how to turn LinkedIn into a predictable lead-generation machine. He breaks down the data mistakes that quietly sabotage outreach campaigns, the follow-up sequence most people get wrong, and where AI genuinely helps (and where it can get your profile flagged).About Toby Blatchford-Tagg: Toby Blatchford-Tagg is the Managing Director of The Lead Lab, where he helps businesses across Europe, North America, the Middle East, and Asia fill their calendars with qualified meetings through bespoke LinkedIn DM campaigns at scale. He built the company around one core promise: connecting businesses with qualified leads who are actually ready to buy, combining verified data, powerful digital platforms, and experienced content writers to turn LinkedIn from a doomscrolling feed into a sales engine. The approach has delivered up to 40x ROI for long-standing clients and 500+ leads generated monthly.Toby's background spans sales, email marketing, market research, and even AI calling before he turned his focus to LinkedIn outreach over the past decade. He's also invested in a range of startups spanning recruitment, entertainment, and personal care. That breadth of experience makes him a sought-after voice on sales, modern outreach strategy, the future of LinkedIn prospecting, and the difference between busywork and real appointment setting — helping both individuals and businesses build a more predictable pipeline through data, targeting, and outreach discipline.Schedule your FREE LinkedIn Outreach Review: https://calendly.com/the-lead-lab/free-reviewConnect with Toby:http://www.theleadlab.com/ https://www.linkedin.com/in/toby-blatchford-tagg-50975518/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Text me!If you are not using social media to market your business, then what are you even doing? We live in a digital age and when people find out about your business or what you do... they go look you up. They google you or get on Facebook at find your company page. And if your profile is not optimized or you do not have recent content out there, bye bye. You've lost of potential client or customer. Because you have less than 3 seconds to capture their attention. So it needs to be crystal clear..... who you are, what you do and how you can best serve them and help them overcome a problem. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Lost your motivation on social media? Know you "should"  be posting but keep dragging your heels, and aren't sure why? This episode is your reset button.Jenna breaks down exactly why business owners hit a motivation wall on Instagram — and gives you real, doable ways to climb out of it, no matter which root cause is behind yours.

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series FormatGuest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every business is now competing for attention and I believe the fastest-growing businesses are learning to think like media companies.In this episode of The $100M Entrepreneur Podcast, I break down how I use content to build attention, trust, authority, and ultimately more customers. I'll show you how podcasts, videos, newsletters, books, and social media can become business assets that keep working long after you create them.I also share how to build a content flywheel, repurpose one idea across multiple platforms, and use AI to make content creation more efficient.Because the goal isn't simply to create more content. It's to build trust, own attention, and turn that attention into business growth.Subscribe for more strategies on scaling your business, building demand, and creating long-term growth.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Are you posting every single day and still feeling invisible? In this episode, Crissy breaks down why being a one-platform wonder is quietly costing you visibility, leads and sales. The feed creates speed and the long game builds your name, and you need both.Doors to Visible and In Demand open in September. Details https://thevisibleceo.com/visibleindemandOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Are you posting every single day and still feeling invisible? In this episode, Crissy breaks down why being a one-platform wonder is quietly costing you visibility, leads and sales. The feed creates speed and the long game builds your name, and you need both.Doors to Visible and In Demand open in September. Details https://thevisibleceo.com/visibleindemandOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Episode 233: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditIf you're a coach, course creator, or agency owner, chances are you're stuck explaining your business in complicated, jargon-heavy language that leaves potential clients confused instead of convinced - and confused people don't buy. Worse, when your message doesn't stick, you're forgettable, and referrals never happen.In this episode, Sharlene Lynch teaches us how to turn your "messy brilliance" into simple, branded visual frameworks that make your offer instantly clear and memorable. We dig into why visuals dramatically outperform words for retention, how to build a client journey that lets people self-select where they fit, and why this approach can even become a trademarkable, sellable asset in your business.About Sharlene Lynch: Sharlene is a business strategist and visual model architect who helps experts turn what they know into offers the market understands, values, and buys.With decades of experience across speaking, facilitation, and business strategy, she specializes in turning complex thinking into structured, scalable solutions. Known for her clarity, depth, and precision, Sharlene's clients call her the missing link between being good at what they do and finally getting paid like it.Register for Sharlene's Expert Authority Masterclass HERE: https://go.thinkrapt.com/expert-authority-masterclassConnect with Sharlene:https://thinkrapt.com/ https://www.linkedin.com/company/thinkrapt/ https://www.facebook.com/ThinkRAPT https://www.instagram.com/thinkrapt https://www.youtube.com/c/ThinkRAPTWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and CarouselsHow Adding Music to Instagram Carousels Unlocks the Reels FeedCreating Multi-Caption Carousels and Strategic Carousel ContentGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your audience doesn't have a short attention span. They have a short tolerance for boring sh*t. While the entire content industry is trying to make everything shorter, faster and louder to win the first two seconds, people are still binge-watching eight episodes of a Netflix show in one weekend. So maybe attention isn't disappearing. Maybe people are simply becoming much more selective about what deserves it. In this episode, I'm breaking down why I no longer believe personal brands should optimize their content around supposedly fried attention spans — and what I think the smarter opportunity is instead. We'll talk about: - why your audience has become world-class at filtering content - why shorter and faster doesn't automatically mean more interesting - what Netflix understands about attention that most personal brands don't - why I'd rather create content people intentionally come back to than constantly fight for another two seconds - how to start thinking like a producer instead of just another content creator - and why I believe Brand Shows are the next evolution of Personal Brand Content Because the goal isn't just getting someone to stop scrolling once. It's creating a recognizable world, premise and story they choose to return to.

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we'll dig into where AI actually helps, where it hurts, and how breweries can use it without losing their voice. We'll look at real examples of AI in copy, visuals, and scheduling, explore how different generations recognize and respond to AI driven content, and pull in real world perspectives from the Craft Beer Professionals community so the conversation stays grounded in what's actually happening in taprooms and marketing teams today.BrewedAt is a Local Beverage Events & Marketing company specializing in Social Media Marketing, Event Marketing, Experiential Events, and B2B & B2C Advertising Campaigns — all with a focus on connecting brands with the next generation of drinkers.Our mission is to bridge the gap between the current beverage landscape and Gen-Z consumers, using the BrewedAt brand to create fresh, memorable experiences that engage new audiences.Join us in person for CBP Connects TampaDecember 7-9, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

Episode 232: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditAI tools like ChatGPT and Google's AI Overviews now decide which businesses get recommended, and which get filtered out before a customer ever sees them. If your brand's online reputation isn't dialed in, you could be invisible in the answers AI gives your future clients, no matter how good your product is.In this episode, Nick Baxter and Robert Battle of QCK teach us how to get AI to recommend your business over the competition. They break down what's really different between SEO, AEO, and GEO, why reviews now matter more than keywords, and a strategy most owners never check.About Robert Battle: Robert is the founder and CEO of QCK, a fully remote digital marketing agency he built from the ground up to nearly $6M in annual revenue in under four years. QCK works with DTC and ecommerce brands across wellness, supplements, and lifestyle verticals, specializing in SEO, AI search, conversion optimization, and performance marketing. Robert leads a team of 55 people and has become a go-to voice on how brands can win organic and AI-driven traffic in an increasingly competitive search landscape.Connect with Nick and Robert: https://qck.co/ https://www.instagram.com/qckmarketing/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Scissor cutting specialist, hair educator, and entrepreneur @tylerrcarlson shares his journey from Massachusetts to Huntington Beach, California, where he built a new clientele from scratch in just six months. Tyler discusses the power of social media, finding your niche, rebooking clients, pricing with confidence, and creating a strong client experience. He also shares valuable insights on staying consistent, understanding your value, and navigating the challenges of building a successful career in the hair industry. This Week's Topics  •  Tyler's Journey from Massachusetts to California and Building a New Clientele •  The Challenges and Rewards of Starting Over in a New Market •  Using Social Media to Attract the Right Clients and Grow Your Business •  Finding Your Niche and Marketing Specifically to Your Ideal Client •  The Importance of Consistency in Content Creation and Marketing •  Rebooking Strategies and Building Long-Term Client Relationships •  Understanding Your Value and Developing a Confident Pricing Strategy •  The Role of Education, Growth, and Continued Learning in the Hair Industry •  Overcoming Industry Challenges and Staying Authentic in Your Business   Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW TYLER  @tylerrcarlson  For information on Tyler's upcoming 2-Day Hands-On Precision Cutting Course in Boston, MA on September 20–21, as well as additional education and business mentorship opportunities, visit tylercarlsonhair.com.

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.  Scissor cutting specialist, hair educator, and entrepreneur @tylerrcarlson shares his journey from Massachusetts to Huntington Beach, California, where he built a new clientele from scratch in just six months. Tyler discusses the power of social media, finding your niche, rebooking clients, pricing with confidence, and creating a strong client experience. He also shares valuable insights on staying consistent, understanding your value, and navigating the challenges of building a successful career in the hair industry. This Week's Topics  •  Tyler's Journey from Massachusetts to California and Building a New Clientele •  The Challenges and Rewards of Starting Over in a New Market •  Using Social Media to Attract the Right Clients and Grow Your Business •  Finding Your Niche and Marketing Specifically to Your Ideal Client •  The Importance of Consistency in Content Creation and Marketing •  Rebooking Strategies and Building Long-Term Client Relationships •  Understanding Your Value and Developing a Confident Pricing Strategy •  The Role of Education, Growth, and Continued Learning in the Hair Industry •  Overcoming Industry Challenges and Staying Authentic in Your Business   Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW TYLER  @tylerrcarlson  For information on Tyler's upcoming 2-Day Hands-On Precision Cutting Course in Boston, MA on September 20–21, as well as additional education and business mentorship opportunities, visit tylercarlsonhair.com.

0:00 The Expensive Marketing Mistake That Failed  2:03 The First Red Light: Nervous System Safety  4:09 The Second Red Light: Broadcasting Shame  6:03 The Third Red Light: Soul Alignment In this video,  I break down the **3 hidden red lights**  I eventually discovered underneath my stalled business growth — my nervous system, my energetics and my soul alignment — and why no amount of tweaking funnels, messaging or strategy could solve what was actually happening. If your business has stopped responding to strategies that used to work, this video will help you look somewhere most business advice never tells you to look. 

Send Rita a text with your thoughts!Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Fill out Rita's 2026 Feedback Form: https://forms.gle/3zuchVKZ817RvGyk9Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Storytelling is where so many travel advisors get stuck, especially when marketing doesn't come naturally. So I brought on my friend Bianca, founder of This Latina Travels, to break down the exact framework she uses to create Reels that actually connect with her audience and grew her following to 10,000+. We get into how to write hooks that stop the scroll, why an imperfect story beats perfect content every time, and how to figure out the "what's in it for me" that keeps people watching. She also shares her repurposing process for stretching one Reel across platforms, and unrelated, a beautiful way you and your clients can pay it forward while visiting Puerto Rico. If your content has been feeling a little flat, you're going to walk away with real ideas you can use today. Questions this episode answers:How can travel agents tell better stories on social media?What should you do when you have great footage but no story to tell?How do you edit a voiceover Reel from start to finish?Why shouldn't travel agents rely on social media as their only marketing toolHow can travel advisors and their clients volunteer with the Flight Angels program in Puerto Rico?Connect with Bianca on IG: https://www.instagram.com/thislatinatravels/Get 20% off Bianca's merch with code podcast: https://www.thislatinatravels.com/shop/Learn more about helping get pets to their forever homes from Puerto Rico: https://flightangels.org/Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram MetricsHow to Amplify High-Performing Organic Instagram Posts With Paid AdsGuest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The number one question I get from people inquiring about my services is: "What ROI can I expect?" (Translation: Can you guarantee I'll make more money if I hire you???)I love a direct question, and I'm going to give you a direct answer too… Sales are not your social media girlie's responsibility.I'm breaking down why your content can do everything right, and you still might not see sales, using my go-to steakhouse analogy and a real story about an app that got me from discovery to a $29.99 purchase in two minutes flat, versus one that lost me the second it asked for my credit card. The content did its job in both scenarios. What happened after is what made the difference!EPISODE HIGHLIGHTS:→ Why I will never guarantee you revenue→ A real six-step buyer journey I went through myself, and why skipping any of those steps kills conversion→ Investing in social media before you have a proven offer is not the best idea→ How to know if you're ready to invest in social media marketing—Follow me on Instagram at @pane.marketingSubscribe to my newsletter The Content Pour-Over for your brand's boost of content clarity every Wednesday!

New research from WARC finds that social and creator marketing – for all its speed and cultural relevance – hits three structural ceilings that no amount of additional content or paid media can break through alone. Tackling these ceilings is key to sustained growth. Rob Brittain and Rica Facundo join WARC's Biprorshee Das to discuss Pace Principle 2.0, WARC's latest research on marketing effectiveness from Asia. Guests: Rob Brittain, Marketing Effectiveness Consultant and co-author of Pace Principle 2.0 Rica Facundo, Managing Editor - APAC, WARC and co-author of Pace Principle 2.0 Biprorshee Das, India Editor, WARC Chapters: [00:00] Introduction: WARC's Pace Principle 2.0 research [02:39] What is a “social sprint”? [04:16] Content virality is an outcome, not a growth strategy [06:30] What is the difference between social strategy and emotional strategy? [09:35] Why do broad emotional strategies outperform social? [12:21] How should brands choose between micro creators and celebrity influencers? [16:28] The three ceilings of social media (platform, cultural, self-sustaining) [19:17] Aligning target market and creative strategy boosts effectiveness by 70 percent [23:03] Moving from “always on” content to always relevant [25:32] Social and creator campaign measurement [29:42] Key Pace Principle 2.0 recommendations for marketing leaders For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

Are you wondering if you need to show your face and share your personal life to grow your online business? In this episode, I discuss the balance between organic content and ads, and whether you can build a successful brand without being online all the time. Discover the insights I've gathered while building my multi-million dollar business and how you can apply them to your online business too.Do you want to watch my Million Method training for free? Access it here: fastforwardamy.com/accessmillionThis episode was originally published in August 2024 so references of dates and seasons might be outdated, but the content and strategies are not.If you're already doing multi-six figures and ready to scale with high-level coaching, this is for you. Apply via  forwardamy.com/applicationformeng and let's see if we're the right fit to grow your business to the next level. You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Episode 231: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost business owners walk into networking events ready to pitch within the first two minutes, then wonder why nobody buys and nobody remembers them. That habit kills the referral partnerships and strategic relationships that actually move a digital business forward.In this episode, Barry Bradham teaches us how to turn strangers into long-term collaborators. He shares what to say instead of pitching, how to build a follow-up system so new contacts don't go cold, and an unconventional icebreaker that gets even hard-to-reach decision-makers to take your call.About Barry Bradham: Barry Bradham is an entrepreneur, systems builder, automation strategist, and business mentor who helps business owners simplify operations, improve client experience, and scale with clarity. He is the founder of several ventures at the intersection of marketing, technology, automation, and AI, including Surfline Media, Metaverse Digital, DigiLink, Street Beat Promo, OneFlow, and Wrrkflo — platforms that help agencies and service-based businesses organize client requests, communication, and fulfillment, including through white-labeled client portals.Beyond his companies, Barry is passionate about relationship-driven growth. As a Regional Director with M3 Linked across California, Florida, and Greater Houston, he connects entrepreneurs, executives, and professionals around collaboration, referrals, and leadership. He speaks on entrepreneurship, automation, AI, and what it takes to become a "Calm CEO" — a leader who runs on vision instead of constantly reacting to fires.Connect with Barry:https://digilink.global/barrybradham-entrepreneur https://www.linkedin.com/in/barrybradham/ https://www.facebook.com/barrybradham https://www.instagram.com/barrybradham_entrepreneur/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.  Links & ResourcesWebsite: https://www.marrmediagroup.com/LinkedIn: https://www.linkedin.com/company/marr-media-group/Instagram: https://www.instagram.com/marrmediagroup/TikTok: https://www.tiktok.com/@marrmediagroupGet access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Drop us a message!Today's customers don't meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages.So how do you make every interaction feel coherent, intentional, and human?In this episode, we're speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build an emotional connection with their audience.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing LinkedIn Campaign Manager Brand Kit for AdsUsing LinkedIn Collaborative Posts to Drive Reach Beyond Company PagesUsing AI-Powered People Search for All US UsersUsing the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought LeadersUnderstanding LinkedIn's In-Network vs. Out-of-Network AnalyticsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the LRPod, Lenny Reed speaks directly to every entrepreneur, side hustler, and dream chaser who's questioning whether it's all worth it. Your family may not believe in your vision. Your friends may think it's just another "get rich quick" idea. Society tells you to stay comfortable, keep your head down, and work until retirement. Henry County Ga, Best Cleaning Company Sponsor: Service at it's Best Henry County Business Club, Social Media & Marketing

Episode 230: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost business owners assume that once someone clicks their ad or social media post, the hard part is over. But traffic without the right system behind it just leaks money, leads go cold, and bookings never happen even when the clicks look great.In this episode, Lee Thompson teaches us how to close that gap. He breaks down why niching down changes everything about who converts, what actually belongs on the page people land on, and the follow-up habits that separate businesses that book calls from ones that just collect leads. If your marketing is getting clicks but not customers, this one's for you.About Lee Thompson: Lee is the founder of ClickSense, where she helps wellness businesses turn online attention into paying clients and predictable revenue. After years in web and SEO, he noticed the same pattern across businesses: plenty of traffic and leads, but inconsistent revenue. That gap between clicks and customers became her focus.Rather than chasing more traffic, Lee zeroes in on what happens after someone finds a business: conversion, follow-up, and retention, where most real growth (and lost revenue) actually happens. He keeps things practical and honest, breaking down why typical marketing advice falls short for small businesses and what actually drives consistent growth.Grab Lee's Wellness Growth Roadmap: https://clicksense.io/wgrConnect with Lee:https://clicksense.io/ https://www.linkedin.com/in/clicksense/ https://www.facebook.com/clicksense.ioWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Your personal brand is not just your resume; it is the story people experience before you ever enter the room.In this episode of Straight Outta Health IT, Christopher Kunney sits down with Dorothea Bozicolona-Volpe, Social Media Marketing and Execution Consultant at Social Espionage, to explore why personal branding has become essential for healthcare IT leaders, clinicians, consultants, vendors, and anyone looking to grow their influence in a competitive industry. Dorothea explains that building a strong personal brand starts with building a community and that being "open for business" means approaching others with an open mind, an open heart, and a genuine willingness to connect.She also challenges the belief that good work alone is enough to create new opportunities. In today's digital and AI-driven world, visibility matters, and professionals need to be intentional about how they present themselves both online and offline. Dorothea shares practical strategies for identifying your audience, selecting the right platforms, engaging with niche communities, and creating content that educates, engages, entertains, emotes, shows empathy, or empowers.Drawing from her global background, intelligence work, marketing expertise, and personal journey, Dorothea offers a thoughtful perspective on what it takes to stand out while remaining authentic. She reminds listeners that personal branding is not about vanity but about creating clarity, fostering meaningful connections, and communicating purpose.Tune in to learn how healthcare professionals can build a personal brand that reflects who they are, opens doors, and helps them stand out with intention!Resources:Connect with and follow Dorothea Bozicolona-Volpe on LinkedIn.Follow Social Espionage on LinkedIn and explore their website!Watch Dorothea Bozicolona-Volpe's TEDxNYIT talk here!

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Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram Carousel HooksStructuring the Instagram Carousel Story ArcTurning Instagram Carousel Engagement Into RevenueGuest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailTrying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:Where are my best clients making buying decisions?Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.In this episode, you'll learn:Why you don't need to be on every social media platformHow to determine where your ideal clients actually make purchasing decisionsThe importance of consistency over constant expansionHow to know when a platform is worth investing your time inWhy your current clients are your best source of marketing researchPractical ways to build a marketing routine that supports your business instead of taking it overAli also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.Connect with Ali RaymerLinkedIn: linkedin.com/in/alipicturethistravelWebsite: www.peaceandpearltravel.comIf you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

The biggest wins from social media often have nothing to do with your latest post generating a sale. Many brands evaluate their content based solely on immediate revenue, but the true ROI happens long before someone becomes a customer. A strong social media presence builds familiarity, credibility, and trust, leading to opportunities that can't always be measured in a single analytics report. In this episode, Emma explores how consistent, strategic content becomes the foundation for modern networking, attracting partnerships, PR opportunities, and meaningful business relationships. You'll learn why brands, collaborators, and potential clients are constantly evaluating your online presence, and how your content can open doors (even when you're offline). This episode highlights the importance of pairing great content with intentional outbound engagement to accelerate relationship building and create opportunities. Whether your goal is growing your audience, landing brand collaborations, securing media coverage, or shortening your sales cycle, this episode will help you rethink the true ROI of your social media marketing.   Listen in as Emma explains: Why social media is today's most powerful networking tool for brands How consistent content attracts partnerships and business opportunities How social media builds credibility that leads to PR and long-term growth   And much, much more!  

Episode 229: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost coaches, consultants, and agency owners get booked on podcasts, say all the right things, and still walk away with no leads or sales - so they blame the show instead of their strategy.In this episode, Justin Cross teaches us how to turn podcast appearances into real revenue. He unpacks the one thing missing from most guest pitches, the myth keeping founders stuck on the wrong podcasts, and the make-or-break moment most guests get wrong. If you've wondered why one guest turns an episode into a client machine while another gets nothing, this one's for you.About Justin Cross: Justin helps founders, coaches, and consultants turn media appearances into actual clients.Instead of just booking podcasts, speaking gigs, or press, he focuses on what most people miss. What you say, how it lands, and whether it creates real demand.With over 20 years in sales and consulting, Justin works at the intersection of media, messaging, and buyer psychology to make sure appearances lead to qualified conversations, not just more exposure.Grab Justin's Media Playbook: https://justincrossmedia.com/Connect with Justin: https://justincross.com/ https://www.linkedin.com/in/customadvisor/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Send us Fan MailIn this episode, Las Vegas filmmaker and marketing coordinator Cody Dades shares insights on the local creative scene, film production, marketing strategies for indie creators, and upcoming projects. Discover how Cody combines art and strategy to thrive in Vegas's vibrant but small-town film community.key topicsLas Vegas film industry debates over billion-dollar studio incentivesThe intersection of filmmaking and marketing in VegasBehind the scenes content as a marketing toolCody Dades' approach to indie filmmaking and community engagementUpcoming projects and the future of Vegas film sceneFollow Cody Dade on InstagramStay Connected

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce FeaturesGuest: Liron Segev | Show Notes: socialmediaexaminer.com/728Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What separates the entrepreneurs who make it from everyone else? They stop waiting for the perfect idea and simply start. In Part 2, Zach Dulla shares how a passion project became two thriving brands, why speed and storytelling win in the content game, and the lessons he's learned scaling nationwide. From capturing viral sports moments and working with the PGA and Blackhawks to betting on himself and leaving corporate America, Zach delivers a powerful message for entrepreneurs: start messy, stay adaptable, and let the business evolve into what it's meant to become. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

People still aren't talking enough about how people buy from people they trust.With increasingly crowded platforms with AI-generated content and polished marketing, founder-led brands are standing out more than ever. That is why founders can no longer afford to hide behind their logos, you need to step out and  consistently show up as the face behind your business in order to build trust, create community, and generate long-term growth.In this episode of Community Kristina explores why this shift is happening in marketing today and why trust no longer sits solely with companies and logos, but with founders, creators, and real people. In this episode, you'll learn:Why founder-led brands are outperforming company pages.How personal branding helps build trust, credibility, and stronger community connections.The mindset shifts needed to confidently show up online as the face of your business.Why consistency matters more than perfection when building a founder-led brand.Simple ways to create authentic content that strengthens your community and attracts aligned customers.The power of answering your own DMs, sharing your story, and showing behind-the-scenes moments.If you've been hiding behind your logo or a polished company page, you're falling behind!We hope this episode empowers you to step into your visibility and embrace the power of your personal brand.Mentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Episode 228: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost coaches hit a ceiling and assume it's their offer, their ads, or their niche. Kamy Moussavi hit that same ceiling building a children's health coaching business — and the real problems turned out to be somewhere he wasn't even looking.In this episode, Kamy shares what was actually capping his growth, what almost made his messaging invisible in a crowded market, and the moment he realized the person selling his program mattered more than the program itself. If you're a coach, course creator, or agency owner stuck below seven figures, this episode names the exact problems standing in your way.About Kamy Moussavi: Kamy is the founder of Step Together, a family-centered program focused on emotional regulation, healthy habits, and long-term family wellbeing. His work helps parents better understand behaviors connected to ADHD, impulsivity, emotional eating, and stress. Through Step Together, he works with families to create supportive environments, healthier food habits, and sustainable routines that reduce chaos and improve regulation at home. Kamy's approach focuses on behavior patterns, family systems, and the connection between environment and health rather than quick fixes or restrictive dieting. He is passionate about helping families build lifelong habits through practical, realistic changes that work in everyday life. His mission is to help children and parents create healthier, more connected lives from the inside out.Connect with Kamy: https://steptogether.us/ https://www.youtube.com/@steptogether-child-weightloss https://www.instagram.com/steptogether_us/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for YouThe Triple S Framework for LinkedIn Content: StopThe Triple S Framework for LinkedIn Content: StayThe Triple S Framework for LinkedIn Content: ShareGuest: Kasey Brown | Show Notes: socialmediaexaminer.com/727Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text me!Today I'm talking about four compelling reasons why every single businesses should leverage social media marketing to increase visibility, build trust, and grow organically. I talk through the importance of authenticity, consistency, and strategic presence online.Takeaways: Social media is the loudspeaker for your business and essential for visibility.Organic social media growth is possible and effective with consistency.People are watching your business and will remember you when they need your services.Authentic marketing and sharing personal insights foster trust and connection.Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Wonder how Instagram's newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram's User-Controlled Algorithm and ReachInstagram Instants Disappearing PhotosInstagram Reels Series and Your MarketingGuest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/726Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand's growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What happens when you stop trying to figure out social media on your own and start following a proven system?In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents.Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year.Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement.Learn more about the #GetSocialSmart Academy: https://katielance.com/academyConnect with Tamara Inzunza:Website: https://movingtonova.comInstagram: https://instagram.com/movingtonovaFacebook: https://facebook.com/movingtonovaResources & Links

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.Four Steps to Get Started on YouTubeIdentifying Topics That Will PerformDeveloping Your YouTube Script, Hook, and CTAsHow to End YouTube Videos to Drive Session DurationRecommendations for Video Recording Equipment and SetupGuest: Ty Myers | Show Notes: socialmediaexaminer.com/725Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

All the Episodes of the Heidelcast Subscribe to the Heidelcast! Browse the Heidelshop! On X @Heidelcast On Insta & Facebook @Heidelcast Subscribe in Apple Podcast Subscribe directly via RSS Call The Heidelphone via Voice Memo On Your Phone The Heidelcast is available wherever podcasts are found including Spotify. Call or text the Heidelphone anytime at (760) 618-1563. Leave a message or email us a voice memo from your phone and we may use it in a future podcast. Record it and email it to heidelcast@heidelblog.net. If you benefit from the Heidelcast please leave a five-star review on Apple Podcasts so that others can find it. Please do not forget to make the coffer clink (see the donate button below). SHOW NOTES How To Subscribe To Heidelmedia The Heidelblog Resource Page Heidelmedia Resources The Ecumenical Creeds The Reformed Confessions The Heidelberg Catechism The Heidelberg Catechism: A Historical, Theological, and Pastoral Commentary (Lexham Academic) Recovering the Reformed Confession (P&R Publishing, 2008) Why I Am A Christian What Must A Christian Believe? Heidelblog Contributors Support Heidelmedia: use the donate button or send a check to: Heidelberg Reformation Association 1637 E. Valley Parkway #391 Escondido CA 92027 USA The HRA is a 501(c)(3) non-profit organization  

Wondering which of Met'as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.Let AI Handle Your Facebook Pixel SetupConnect AI Agents to Your Ad Account, CarefullyUse Meta's AI Business Assistant as a Smart Second OpinionProduce AI-Assisted Creative to Stand OutUse AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing ConversionsGuest: Nick Theriot | Show Notes: socialmediaexaminer.com/724Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Every Time-Starved Entrepreneur Needs to Know About Using ChatGPT to Win at Social Media Marketing in 2026   Master ChatGPT for online entrepreneurship with conversion-focused tactics. In this episode, we reveal the exact AI entrepreneur prompt systems for social media captions, split-testing ad copy, and auditing conversion leaks—strategies busy parents are using to scale side gigs without agency fees. Learn the caption engineering framework, A/B testing methodology, and audit checklists that turn engagement into income in 2026. https://DarkHorseEntrepreneur.com Tracy explains how to use ChatGPT (including GPT-4o and 5o) and other AI models to scale social media marketing by rapidly generating and testing multiple caption hooks to boost first-hour engagement velocity, then extending AI use to full ad campaign architecture across platforms with native-format variations, systematic low-budget testing, and scaling winners while killing losers. It emphasizes that AI is a force multiplier, not a replacement, and warns that poor offers and weak funnels can't be fixed by AI—AI amplifies both good and bad strategy. A parallel "conversion audit" process is recommended, using tools like GA4 data analyzed in ChatGPT to identify high-quality traffic, CPA, and ROAS. The script argues the real competitive advantage is strategy and audience insight, and outlines monetization via productized services, SOPs, automation tools, and digital products, while cautioning against burnout from scaling too many systems instead of focusing on clarity and sustainable execution.   00:00 AI Social Media Promise 01:35 Algorithm Brutal Truth 02:13 Caption Engineering System 04:19 AI Powered Ad Testing 06:45 Avoid Scaling Mediocrity 08:09 Conversion Audit Loop 09:51 Strategy Beats AI 10:48 Clone Systems to Scale 12:23 Clarity Over More Systems 13:54 Final Leverage Takeaway