Podcasts about Social media marketing

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.Key TakeawaysPinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.Memorable Quotes"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]FAQsQ: What is the difference between Pinterest marketing and Pinterest advertising?A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.Q: How does Pinterest help my Google rankings?A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.Q: Can I target locally on Pinterest?A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.Q: What is the best way to test ad creatives cheaply?A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.[02:53] Pinterest: least skipped ad platform vs. YouTube.[04:02] Pinterest is a search engine for images.[07:04] You cannot be on ChatGPT if not on Google.[08:15] Claiming your Pinterest business account.[10:02] Earned media — only Pinterest offers it.[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.[19:00] Tuna on WebMCP and AI impact on SEO.[21:56] Google crawl budget: 15 MB down to 2 MB.[23:35] 67% of Google searches result in zero clicks.[33:09] Why GoDaddy is not scalable.[40:03] Mark: WordPress — own your website.[58:45] Pinterest + Google Search Console: the perfect blend.[60:30] Case study: 54.1M to 154M impressions organically.[73:49] Shira: evergreen content still generates leads.[79:50] SEO scorecard tool — 10 questions, instant report. 93:01] 97% of Pinterest searches are unbranded.[95:32] Pinterest and Amazon partnership.Memorable Quotes"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads.""If you drop the P, it's interest. Pinterest is interest, literally.""You build a house on land you don't own." — Mark, on closed-source builders."Keep putting out your message, even when nobody's watching, because someone is." — Shira"67% of Google searches don't result in a click. That's a culture shift." — TunaFAQs AnsweredIs Pinterest social media?On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.What is earned media?When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.Why not GoDaddy?It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.How long does Pinterest SEO take?It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.Key TakeawaysClaim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded. Own your site on WordPress. Evergreen content compounds and generates leads long after posting.KeywordsPinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Alfonso “Fonz” Mendoza Jr. is the creator and host of the globally recognized My EdTech Life podcast, with over six years of consistent episodes amplifying educator voices and EdTech innovators. With 100K+ downloads and 350+ conversations, he focuses on meaningful dialogue around AI, classroom innovation, and human-centered learning. Fonz believes podcasting is leadership and every educator has a voice worth hearing. ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what events are worth attending between now and end of June 2026 where you'll be able to learn more about what's happening in the world of social media and marketing without leaving your house? In this episode, Esther and Melanie have compiled a list of events that have online access. They have attended most of these events personally so they know you'll get value from attending, even if it is virtually.Let us know of any others you have attended and would recommend.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We all know social media is important. But what's the difference between those who DO social media and those who are social media managers?  This episode's guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn't make you a mechanic, and just because you have social media accounts doesn't make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What's within their actual scope and what's not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you're a marketer who wants to polish your social media operations, this is the episode for you.  ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow JS: LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

I shared a TON of content strategy advice in January and I bet you missed a bunch of it.Here's an easy way to catch up in just 28 minutes.03:00: New Year, New You (or maybe not?)03:38: How I Edit A Client's Writing04:53: The 7 Words That Defined My Year09:03: How To Overcome Your 11 Excuses11:48: How I Write 5 Newsletter Issues In An Hour13:09: 10 One-Sentence Principles To Keep In Mind14:14: Always Assume Success16:14: A Lesson From My Favorite David Letterman Photo17:15: Overrated/Underrated: LinkedIn Edition18:38: The Post Boosting Scorecard20:05: What To Send To A New Follower21:15 - A Different Way To Approach Marketing22:23 - 10 Opening Lines For Your Content23:43 - Is Social Media Already Dead?24:25 - A Crazy Newsletter Experiment 26:09 - 13 Things I Believe About YouLinks Mentioned In The Episode:The most vulnerable blog post I've ever publishedEmail Templates That Turn Subscribers Into Buyers 30 Days of Doing It LinkedIn Experts Playbook Lessons from a David Letterman photo To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Intro Music Provided By Uppbeat

Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Die meisten Unternehmen haben kein Content-Problem – sie haben ein Denkproblem. Statt jede Woche neuen Content zu produzieren, sollten sie aus einem starken Kernformat dutzende Assets entwickeln. In dieser Folge erfährst du, warum KI kein Texter ist, sondern ein Verstärker – und warum Substanz der wahre Hebel ist. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Favour Obasi-ike, MBA, MS dives deep into the art and science of building a high-performing website. The conversation kicks off with a fundamental principle: a high-performing website is built on a foundation of high-quality, structured content that builds a relationship with the consumer. Favour emphasizes that content without consumption is merely information, and the key to engagement is creating content that drives conversation and conversion.The episode explores the importance of starting with a website before diving into social media, establishing a central hub for your brand and content. Favour introduces listeners to the power of Google Advanced Search as a tool for discovering high-volume search phrases and understanding audience intent. This data-driven approach to content creation is presented as the cornerstone of a successful content strategy.The discussion then shifts to the technical aspects of website performance, highlighting the significance of structured data (schema markup) and the Open Graph protocol. Favour explains how these technical elements help search engines understand and display content more effectively, leading to improved visibility and click-through rates. The episode also touches on the latest trends in web design, mentioning innovative tools like PeachWeb, Spline Design, and Dora that are shaping the future of web development.A significant portion of the episode is dedicated to a real-world case study, where Favour shares impressive growth metrics from a client who doubled their website traffic and saw a massive increase in image search impressions by focusing on technical SEO and content structure. This practical example serves as a powerful testament to the effectiveness of the strategies discussed.The conversation also features a guest, Tree, who shares her struggles as a small business owner in the tree service industry. This leads to a valuable discussion on how to overcome marketing challenges with limited resources, with Favour suggesting a podcast as a low-cost, high-impact strategy for building authority and attracting an audience. The episode concludes with a wealth of practical advice and resources for business owners looking to enhance their online presence and build a website that drives sustainable growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Content is King, but Structure is Queen: A high-performing website is built on high-quality, structured content that is consistently delivered to your audience.2. Start with Your Website: Before you build your social media presence, establish your website as the central hub for your brand and content.3. Leverage Google Advanced Search: Use Google Advanced Search to find high-volume search phrases and understand what your audience is looking for.4. Technical SEO is Crucial: Pay attention to technical details like structured data (schema markup) and the Open Graph protocol to improve your website's visibility and click-through rates.5. Embrace New Technologies: Stay ahead of the curve by exploring innovative web design and development tools like PeachWeb, Spline Design, and Dora.6. Podcasting as a Powerful Marketing Tool: A podcast can be a low-cost, high-impact way to build authority, attract an audience, and drive traffic to your website.7. Focus on Long-Term Growth: Building a high-performing website is a long-term investment that requires a strategic approach and consistent effort.Memorable Quotes[01:03.0 - 01:08.0] "Because if you write content, but nobody's consuming it, then is it really content or is it just information?"[06:49.8 - 06:52.8] "I wouldn't start a social media if I don't have a website."[31:25.1 - 31:26.9] "It's not a one plug fix."[57:18.6 - 57:20.1] "If Google doesn't trust you, Google is not going to trust you with their client or with their customer."[86:08.4 - 86:11.3] "A podcast is free and a lot of people are starting podcasts today..."FAQs1. What is the first step to building a high-performing website? The first step is to focus on creating high-quality, structured content that addresses the needs and questions of your target audience.2. Why is it important to have a website before a social media presence? Your website is the only online property you truly own and control. It serves as the central hub for your brand and content, while social media should be used to drive traffic back to your website.3. What are some key technical SEO elements to focus on? Two crucial technical SEO elements are structured data (schema markup) and the Open Graph protocol. These help search engines understand and display your content more effectively.4. How can I find out what my audience is searching for? Google Advanced Search is a powerful tool for discovering high-volume search phrases and gaining insights into your audience's intent.5. What are some low-cost marketing strategies for small businesses? Starting a podcast is a low-cost, high-impact strategy for building authority, attracting an audience, and driving traffic to your website.Timestamps[00:00.0] Introduction: How to Build a High-Performing Website[01:03.0] The Importance of Content Consumption[02:27.0] Starting from Scratch: No Website, No Social Media[03:07.0] Using Google Advanced Search for Content Ideas[05:01.0] The Equation: High-Performing Website = High-Quality Content[06:46.6] Why You Need a Website Before Social Media[08:16.5] Google Search vs. Google Discover[09:27.3] Understanding the Open Graph Protocol[11:05.1] The Power of Visuals: Thumbnails and Rich Snippets[13:05.0] Case Study: Doubling Website Traffic with Technical SEO[20:01.0] The Importance of a Mobile-First Approach[23:04.0] Building a Website with No-Code Tools[28:32.8] The Future of the Web: AI and Personalized Content[34:41.1] How to Build High-Quality Content[40:01.0] The Role of AI in Content Creation[45:01.0] Overcoming Marketing Challenges with a Podcast[57:10.3] The E-E-A-T Framework: Expertise, Experience, Authority, and Trust[01:00:10.7] The Importance of a Long-Term Perspective[01:15:01.0] Q&A with Tree: A Small Business Owner's Journey[01:23:10.7] Conclusion: Building a Sustainable Online PresenceResourcesHost by Favour Obasi-ike, MBA, MSWe Don't PLAY!™️ PodcastWhat is SEOTechnical SEO CourseTop SEO Strategies to Boost Organic TrafficPeachWebSpline DesignDoraSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 208: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeWhen it comes to contracts, many coaches and course creators piece together their contracts by copying what someone else used — leaving their business exposed to refund disputes, payment problems, and legal gray areas that could cost them far more than they ever made. Without the right protections in place, a single difficult client can turn into a nightmare with no clear resolution.In this episode, Bobby Klinck teaches us how to build a coaching contract that actually protects your business — covering the key clauses most people overlook, what you should never say in your agreement, and the hidden legal risks lurking in even the most "standard" contracts – everything you want to know before your next client signs on the dotted line.About Bobby Klinck: Bobby is a Harvard Law Grad turned online entrepreneur—but he's NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and he has a tendency to make bad pop-culture references and dad jokes.With his extensive expertise from a 20+ year legal career, Bobby is now focusing on making the legal stuff simple for online business owners. He and his team developed the Plainly Legal™ software to automate legal protection for coaches, course creators, consultants, service providers, and other online business owners.Get Your Free Legal Audit Here: www.plainlylegal.com/freeauditConnect with Bobby:https://www.plainlylegal.com/ https://www.facebook.com/bobbyklinckpage https://www.instagram.com/bobbyklinck https://www.linkedin.com/in/robertklinck/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This episode of Hustle Inspires Hustle features Cata Balzano, entertainment journalist and media professional currently contributing to The Hollywood Reporter. Cata shares her evolution from a college student on a medical track to building a respected name in journalism, starting with The Miami Herald and expanding into international coverage across Europe.She opens up about her five years abroad in London, France, and Rome, how heartbreak and depression reshaped her priorities, and how therapy, discipline, and education helped her rebuild. Cata also breaks down the financial realities of media, learning to negotiate her value, quitting toxic environments, and how confidence created major opportunities—including writing for Variety and covering global events like the Super Bowl and Bad Bunny's residency.Episode Outline:[00:00] Intro, reconnecting, how they met at FIU[08:00] Katta's start in journalism and The Miami Herald path[17:00] Big interviews and career growth in entertainment media[26:00] Europe move, relationships, identity shift, and lessons[36:00] Breakup, depression, healing, dogs and plants grounding her[49:00] Career comeback, master's, quitting a job, Hollywood Reporter move[58:00] Money, negotiating your value, proudest moments (Variety, Bad Bunny, Super Bowl)[01:06:00] Perfect day, how she wants to be remembered, where to find her, wrap-upWisdom Nuggets:Roll Up Your Sleeves: Opportunities rarely show up under perfect conditions. Cata proves that professionalism means delivering despite setbacks—lost luggage, hotel disasters, or emotional challenges. Execution builds reputation.Know Your Value: Early in her career, Cata accepted everything. Growth came when she learned to negotiate, communicate clearly, and understand that if someone hires you, it's because you bring value.Healing Requires Structure, Not Isolation: When depression hit in 2023, Cata didn't just “wait it out.” Therapy, coaching, studying, routines, and caring for animals created stability. Healing isn't passive—it requires action.Relationships Reveal Intentions Over Time: Living abroad showed Cata who truly valued her. When convenience disappeared, so did certain connections. Real relationships don't depend on access.You Don't Have to Hurt People to Win: Success doesn't require stepping on others. Cata emphasizes building a respected career without manipulating, exploiting, or harming others along the way.Power Quotes"I'm really good at what I do because I'm not a fan girl.”- Cata Balzano“Nothing is gonna stop me from getting my story.”- Cata BalzanoConnect with Cata:Instagram: (https://www.instagram.com/catabalzano)Linkedin: (https://www.linkedin.com/in/caterina-balzano/)Facebook (https://www.facebook.com/catabalzano/)TikTok (https://www.tiktok.com/@catabalzano)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Instagram posts show up in Google search now! Does that mean hashtags still matter? Let's dig in! This bite-sized episode is your guide to Instagram SEO in 2026.Instagram's algorithm is smarter than ever and your content is being indexed, analyzed, and ranked in ways that simply didn't exist a year ago. The rules have changed. Has your strategy?In This Episode:How to improve the Instagram SEO for your small business (and the big bio SEO mistake clever copywriters are making)The most important way to optimize your Instagram bio for SEO — based on which parts of your bio are actually “searchable”The types of questions to start answering in your content to help your Instagram content come up in a Google searchWhether hashtags are dead as an SEO signal in 2026How Instagram SEO and traditional Google SEO overlap The Instagram SEO Basics You Can't SkipWe break down the Instagram SEO fundamentals: what it actually means for your account to be “search-optimized,” how the platform's algorithm reads your content, and why Instagram SEO strategy in 2026 is no longer optional for business accounts. 

Drop us a message!Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tech without overwhelming your audience. We explore how to judge the right level of technical depth so content actually drives understanding, trust, and action.James breaks down how to maintain a consistent B2B content narrative across SEO, LinkedIn, webinars, and sales enablement, and why coherence matters more than channel tactics when moving from awareness to lead generation. We also discuss what really drives successful B2B LinkedIn growth, beyond posting frequency or chasing trends.Plus, we're also speaking to Lizzie Linford, Paid Media Manager at Giraffe Social, to get her thoughts on why empathy-led content performs better long-term, and how marketers can intentionally build audience understanding into content planning and strategy from day one.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

In this eye-opening episode of the We Don't PLAY! Podcast, host Favour Obasi-ike, MBA, MS dismantles the myth of "cheap SEO." Joined by guests Dr. Fashion, Austin, John, and Celese, the conversation exposes the significant long-term damage that corner-cutting SEO practices can inflict on a business. Favour emphasizes that SEO is not a one-time fix but a long-term investment in your brand's digital foundation. The episode draws a powerful analogy, comparing cheap SEO to building a house with substandard materials — a structure doomed to fail. The discussion highlights the stark difference between unethical "black hat" tactics, which lead to severe penalties from search engines like Google, and the sustainable growth achieved through ethical, "white hat" strategies. Dr. Fashion shares an inspiring personal story of how her commitment to quality SEO on her YouTube channel led to incredible success, enabling her to purchase her mother's childhood home. The episode is a masterclass for any business owner, marketing professional, or entrepreneur who wants to understand the true value of a robust, strategic, and long-term SEO plan.It's a crucial reminder that in the world of digital marketing, you get what you pay for, and the cost of cheap SEO is ultimately a price too high to pay for any business serious about growth and longevity.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Cheap SEO is a Myth: Low-cost SEO services often use harmful "black hat" techniques that can get your website penalized by Google, costing you more in the long run.2. SEO is a Long-Term Investment: Sustainable SEO is not about quick fixes. It's about consistently building a strong online presence through high-quality content and ethical practices.3. Quality SEO Drives Real-World Results: As demonstrated by Dr. Fashion's story, a well-executed SEO strategy can lead to significant financial success and brand authority.4. A Holistic Approach is Essential: Effective SEO encompasses more than just keywords. It includes website design, user experience, content quality, and technical optimization.5. Inaction is Expensive: In a competitive digital landscape, not investing in SEO means being invisible to your target audience and losing ground to your competitors.6. Understand the Value You're Paying For: Be wary of SEO providers who make grand promises without clear, measurable results. A reputable expert will provide a transparent and strategic plan.7. SEO is a Way of Life: Favour makes the point that search is a fundamental human behavior. Applying this mindset to your business's digital strategy is key to success.Memorable Quotes[01:04 - 01:17] "The cost of cheap SEO is to the point where you know when you hear something has been done but it has been done poorly. It's like trying to build a house and then you use the wrong sand, you use the wrong brick, you use the wrong everything." — Favour Obasi-ike[22:40 - 22:59] "SEO works, y'all. It's a long-term game. You don't want to enjoy the shade before building or planting the seed. We have to follow the rule. We have to abide by the law. There's a procedure. There's seed, there's time, there's harvest. We can't harvest without planting a seed." — Favour Obasi-ike[67:24 - 67:41] "If you have a business, you should have a podcast...it's a 24/7, 365 marketing platform for you. It's another place where people can search and be discovered." — John[26:20 - 26:31] "When you think about SEO, it boils down to two things. You're either focusing on branded queries, which is your business name, your brand name, the name that people know you for, or you're focusing on non-branded queries." — Favour Obasi-ike[45:53 - 46:02] "If everyone did SEO correctly, we'd have a better search experience, to be honest. 100%, because SEO is not competition. It's search." — Favour Obasi-ikeFAQs1. What is the difference between "black hat" and "white hat" SEO?"Black hat" SEO refers to unethical tactics that violate search engine guidelines to try and rank a site higher, such as buying links or keyword stuffing. "White hat" SEO, on the other hand, focuses on creating high-quality content and a good user experience to earn rankings organically.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some technical fixes can have a quick impact, it typically takes several months to see significant, sustainable results from a comprehensive SEO campaign.3. Why is content so important for SEO?High-quality content is the foundation of modern SEO. It's what attracts and engages your audience, establishes your authority, and gives search engines the context they need to rank your site for relevant queries.Timestamps[00:00] Introduction: The True Cost of Cheap SEO[02:32] The Long-Term vs. Short-Term View of SEO[05:49] Real-Life Success Story: LinkedIn Newsletter Growth[11:11] The Dangers of Black Hat SEO[17:25] SEO Starts with a Secure Website (HTTPS)[20:15] Dr. Fashion on YouTube SEO and Organic Discovery[23:24] John's Experience with Unqualified SEO Pitches[30:04] The Importance of Backlinks and Domain Authority[44:46] SEO as a Long-Term, Ethical Investment[48:22] SEO as a Natural Extension of Human Behavior[55:00] The Power of Podcasting for Business Growth[68:03] The Importance of Language and Mindset in Marketing[71:02] Understanding Keyword Categories for Effective SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.