Harvard: Making Technology Personal

Introducing…*drum roll*…our debut podcast series: Making Technology Personal. Following research we published last year, we’ll be digging into the role tech brands play in people’s lives today and what that means for comms. We’ll be talking to tech CEOs, CMOs and other comms people to learn how the sector can keep thriving despite increasingly tough media coverage and changing customer demands. Our first episode is a recording of the event we hosted at Harvard Towers to kick off the research campaign back in November. We brought together some of the brightest minds in tech and comms to find out what action tech brands should take in light of our report’s findings. Holmes Report founder Paul Holmes hosted a lively panel session featuring three very special guests: • Helen Prowse, who heads up comms for Square in UK; Danielle Restivo, Head of Global Communications for SAP’s cloud computing operation; and Louie St Claire, our very own CEO. The discussion spanned everything from the importance of looking beyond technical issues and focussing on human stories to the way that impacts measurement... Find out more about the research being discussed over here: www.harvard.co.uk/making-technology-personal/