Music Wise Podcast : the music industry demystified

Last March the digital artist Beeple made headlines with an NFT sale at Christie's for a whopping $69,3 million. The world took notice and so did the music industry. NFT's were quickly branded as a new asset class for artists. The lucrative aspect of NFT's appeals to artists who've seen their touring income evaporate due to the global pandemic. While many adepts praise the NFT as the great equalizer of the music industry, the critics are passionate to argue the contrary: NFT's are nothing but a bubble and it has imploded after a short hausse in the beginning of May. With all new technologies, they yay and naysayers often but heads. In this podcast episode we have a closer look at what NFT's actually are, what is their true value, what their potential could be and wether or not regulation will be the new frontier. We are joined by Mr. Faisal Khan, who is the CEO/founder of Nomisma digital. Faisal is an expert in cross border and crypto payments and exactly the person who can guide the NFT novice through the opaque world of NFT's.

Lucas is the president and founder of Milk & Honey, an entertainment company who represents the top songwriters, producers and artists. Milk & Honey's clients are dominating the charts. Lucas talks to us about what it takes to be a great manager.

We had the pleasure to speak with house pioneer, Ms. Crystal Waters. Crystal is known for her iconic hits Gypsy Woman, 100%, Makin’ Happy. In this episode, you will get acquainted to another side of the dance queen. Throughout her career Crystal has amassed business knowledge, has honed her craft as a songwriter and has developed tools for personal growth. Crystal shares some of the tools she has equipped to navigate the music industry’s challenges and life in general.

We’re having a relaxed conversation with Josh Paul about his musical journey since he was 17 years old. He is a versatile bass player and feels at home in any genre you throw at him. Josh tells us about staying creative, reinventing yourself during a pandemic, touring life, family and how he maintains his positivity.

So you have tons of streams and think you’ll receive a big check? Helienne Lindvall explains on the podcast why your bank account may still be empty. Who’s the Wiz that keeps the money? Don’t miss any episode. Subscribe to the podcast

In this episode, we discuss the impact of artificial intelligence (AI) and machine learning on the music industry. Steve Jones, co-founder of Beatchain, joins us to discuss how independent artists can use big data to help promote themselves and connect with super fans.

Talent competitions such as The Voice, American Idol, Holland's Got Talent, just to name a few, have been omnipresent on our television screens for decades. Some of those shows have actually been a springboard for performers to a substantive career in the entertainment industry.

In this episode we talk about the importance of playlists and how to get your music on a playlist. Download our show notes on www.musicwisepodcast.com

Artists can have a voice and may use their voice to speak up about a number of subjects if it feels safe. Just like regular people, persons in the public eye deal with the ups and downs in life. So should artists just swallow what is thrown at them online or are there any rules to what is acceptable and what not?

Music Wise Minisode Dorie Clark - Be a Marketing Genius with Little to NO cash by Rhona Bennett & Bindu De Knock

Music Wise Podcast - Minisode Dorie Clark: music marketing by Rhona Bennett & Bindu De Knock

In this episode Rhona and Bindu discuss creativepreneurs: musicians turned music moguls. What do these people have in common and how can we learn from them. We have also have the great honour to speak with Ms. Kelly Rowland. She shares her journey, gives practical advice and most of all, let's us see what kind of person it takes to change your destiny.

Music Wise Podcast Episode 2 - Key Players In The Music Industry by Rhona Bennett & Bindu De Knock

Music Wise Podcast Episode 2 - Adrian Miller Interview by Rhona Bennett & Bindu De Knock

In today's episode Rhona and I talk about the changed music industry. What used to work does not do the trick anymore. So what are musicians to do to launch a career? We talk about the changed playing field. Who is playing nowadays? Dance-diva CeCe Peniston talks about Finally, her trial and error in the music industry and shares her wisdom with her.