(Podcast) International Marketing

(Podcast) International Marketing

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International Marketing is one of the courses offered by the OUM Business School at Open University Malaysia (OUM). This is an elective course for Bachelor of Business Administration students specialising in Marketing and International Business. This is also an elective course for students undergoin…

Open University Malaysia


    • Mar 23, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 7m AVG DURATION
    • 7 EPISODES


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    Latest episodes from (Podcast) International Marketing

    Episode 5 - The Legal Environment

    Play Episode Listen Later Mar 23, 2015 9:04


    Episode 5 deals with the impact of the legal environment on business decisions.

    environment legal
    Episode 7 - Segmenting the International Market

    Play Episode Listen Later Mar 23, 2015 6:30


    Episode 7 illustrates how the market segmentation process can be applied internationally.

    international markets segmenting
    Episode 1 - The Scope and Challenge of International Marketing

    Play Episode Listen Later Mar 23, 2015 7:03


    Episode 1 is an overview of how the internationalisation or globalisation of markets affects the domestic and international business.

    scope international marketing
    Episode 2 - The Cultural Environment

    Play Episode Listen Later Mar 23, 2015 4:49


    Episode 2 focuses on how the elements of culture affect buyers and their purchase motivations in different environments.

    environment cultural
    Episode 3 - Business Customs and Cultural Adaptation

    Play Episode Listen Later Mar 23, 2015 5:52


    Episode 3 directs you to possible ways in which awareness of differences and a willingness to accommodate differences in local customs could prevent misunderstandings.

    cultural adaptation customs
    Episode 4 - The Political Environment

    Play Episode Listen Later Mar 23, 2015 8:48


    Episode 4 introduces you to the political environment and political risks.

    environment political
    Episode 6 - International Marketing Research and Information Systems

    Play Episode Listen Later Mar 23, 2015 8:01


    Episode 6 focuses on the tools that are available in gathering and analysing information about foreign markets.

    information systems international marketing marketing research

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