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4 episodes with international marketing
4 episodes with international marketing
2 episodes with international marketing
8 episodes with international marketing
2 episodes with international marketing
2 episodes with international marketing
2 episodes with international marketing
2 episodes with international marketing
2 episodes with international marketing
What does it take to keep one of the world's most iconic creative brands relevant, human, and globally resonant — 40 years on?In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy. From sponsoring the Women's FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across continents.We cover:Why Adobe's Women's FA Cup sponsorship is about more than just brand awarenessHow Adobe stays ahead in a hyper-competitive, AI-driven landscapeWhat vulnerable leadership looks like in a high-performance global teamTune in for a thoughtful look at how marketing can inspire, connect, and lead - even at scale.
On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.
Barbara Duffek is an Assistant Professor of Marketing at Georgia State University, J. Mack Robinson College of Business. Barbara holds a PhD from Imperial College London.In her research, she explores the cooperation between different stakeholders in influencer marketing, with the goal of better understanding how influencers can be effectively leveraged. She also explores the use of AI in consumer behavior, including how it impacts pro-social behavior, interaction with influencers and virtual influencers and the metaverse.Barbara's research has been published at leading marketing journals, including the Journal of Marketing, the Journal of International Marketing, and AMS Review. She teaches Generative AI Applications in Marketing to undergraduate students, and Customer Relationship Management to graduate students at Georgia State UniversityShe has been invited as an expert speaker at various industry and academic events to discuss how AI is shaping the future of marketing
El cierre de la entrevista con Rodrigo Pérez, donde tradicionalmente acostumbramos a preguntar: ¿cómo llegar a tener una carrera exitosa en marketing? La anécdota del curriculum: cómo hacer la tarea sí paga. #LosDiosesDelMarketing es una producción de Básico FM para Genio.soy
Un último capítulo con Rodrigo Pérez Ochoa, Senior Manager de International Marketing en GoDaddy. Ahora, para hablar de la Encuesta Global de Emprendimiento 2025 de GoDaddy, con un enfoque especial en el emprendimiento femenino en México. Algunos datos destacados:- 60% de los pequeños negocios encuestados son propiedad de mujeres- Del tiempo que las mujeres ahorran utilizando herramientas de inteligencia artificial, lo dedican a mantenerse organizadas y gestionar las tareas cotidianas (52%), a tener ideas creativas (48%) y a ayudar a los clientes o responder a sus preguntas (39%).- 47% de las emprendedoras en México son las principales fuentes de ingresos de sus hogares.BONUS: ¿Por qué las empresas hacen estudios? ¡Conéctese ya!
#LosDioses195: ¡Todas las herramientas que necesitas para arrancar tu negocio! Rodrigo Pérez Ochoa, International Marketing Sr. Manager de GoDaddy, nos muestra cómo en un solo lugar puedes tener todo lo que necesitas para iniciar tu empresa. ¡Denle click!En este episodio de Los Dioses del Marketing nos acompaña Rodrigo Pérez, Sr. Manager de Marketing Internacional en GoDaddy, para contarnos cómo la empresa ha evolucionado más allá del registro de dominios y ahora ofrece herramientas tecnológicas que ayudan a emprendedores de todo tipo a establecer su presencia digital desde cero.Rodrigo nos explicó cómo funciona GoDaddy hoy: no sólo puedes comprar tu dominio, sino que es una plataforma que permite tener todas las herramientas digitales básicas — en muy pocos minutos, ideal para freelancers, emprendedores y creadores de contenido. Nos platicó todo sobre Airo, la nueva inteligencia artificial de GoDaddy, que construye un sitio completo (con imágenes, textos y estructura) en automático a partir de unas pocas preguntas. Todo pensado para que cualquier persona, sin conocimientos técnicos, pueda tener presencia online profesional y empezar a vender.Conversamos sobre la realidad del emprendedor latinoamericano, el papel de GoDaddy como facilitador tecnológico y cómo han desarrollado campañas de marketing para conectar con este segmento. Rodrigo compartió detalles sobre cómo trabajan con influencers, cómo localizan su comunicación en distintos países y cómo adaptan sus productos a la diversidad de modelos de negocio que existen en la región.Hablamos también del proceso creativo detrás de Airo, del uso responsable de la inteligencia artificial, y de cómo estas soluciones permiten a marcas pequeñas competir con grandes empresas al eliminar barreras técnicas y de tiempo.Un episodio valioso para cualquier persona que asesore, impulse o lidere proyectos de emprendimiento digital. Si trabajas con PyMEs, marcas personales o estás considerando iniciar un negocio propio, este capítulo ofrece una gran cantidad de ideas aplicables, tendencias actuales y herramientas concretas para empezar.#LosDiosesDelMarketing es una producción de Básico FM para Genio.soy
What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?In this episode, PMW's News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make data work with them—not against them.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 – 6:55) Smarter strategies with first-party data(6:55 – 15:20) Gen Z, privacy, and transparency(15:20 – 27:45) Collaboration, innovation, and long-term thinking(27:45 – 35:10) Trends to watch in 2025(35:10 – end) Myth or Fact: Data Edition~ Further reading ~10 ways to make your first-party data work harder (Part 1)Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust'How to use synthetic data for enhanced ad addressabilityHow to maximise geolocation dataDon't let your data haunt you: 4 privacy nightmares and how to avoid them Hosted on Acast. See acast.com/privacy for more information.
Kevin and Kieran speak to Joe Foster, International Marketing Manager at Norwegian Europa League side Bodo/Glimt. Follow Kevin on X - @kevinhunterday Follow Kieran on X - @KieranMaguire Follow Producer Guy on X - @guykilty Follow The Price of Football on X - @pof_pod Send in a question: questions@priceoffootball.com Join The Price of Football CLUB: https://priceoffootball.supportingcast.fm/ Check out the Price of Football merchandise store: https://the-price-of-football.backstreetmerch.com/ Visit the website: https://priceoffootball.com/ For sponsorship email - info@adelicious.fm The Price of Football is a Dap Dip production: https://dapdip.co.uk/ contact@dapdip.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices
As Vice President of International Marketing for California Wines, Honore Comfort draws on her more than 20+ years of experience in international wine marketing, brand strategy, and association management to build the global brand for California wines and promote export sales
• News & developments - Global survey highlights new phase of internationalisation: From a “market era” to a “managed era” - Report projects need for greater diversification in international student recruitment this year• Main topic: How are schools and agents adapting to rising visa rejection rates? • Keys to the market: East AfricawithMichal SestakManaging Director and Principal migration agentAustraliaOnlineShawn Silverstone Director, International Marketing and Recruitment Coquitlam School DistrictCraig Riggs Editor in Chief ICEF MonitorMartijn van de Veen (host)CBDOICEF
Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights. We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.
Robotics are becoming both more accepted and advanced in a variety of areas, especially companionship for all ages. At CES in Las Vegas, Lisha Qiu, Head of International Marketing for Elephant Robotics, showed off some of their robotic pets. metaCat, metaDog, and metaPanda were all on display and the crowed was interacting with the just like real pets. Lisha explains how their deep learning AI training creates realistic head and tail movements, its use of USB charging vs. batteries, and their choice of pet models. Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Robotics are becoming both more accepted and advanced in a variety of areas, especially companionship for all ages. At CES in Las Vegas, Lisha Qiu, Head of International Marketing for Elephant Robotics, showed off some of their robotic pets. metaCat, metaDog, and metaPanda were all on display and the crowed was interacting with the just like real pets. Lisha explains how their deep learning AI training creates realistic head and tail movements, its use of USB charging vs. batteries, and their choice of pet models. Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University, and former Director of Research at the American Customer Satisfaction Index (ACSI). With over two decades of rigorous research and numerous publications in top marketing journals, Dr. Morgeson shares his deep insights into the cyclical relationship between customer satisfaction and the economy. Discover how economic fluctuations, global events, and energy prices intricately affect customer contentment, and why satisfaction decreased pre-COVID only to rebound post-pandemic. Dr. Morgeson provides a critical analysis of the Biden administration's efforts to enhance citizen satisfaction through executive orders, exploring the complexities that set governmental services apart from the private sector. Join the discussion on common misconceptions, the importance of correlating customer satisfaction with ROI, and the challenges businesses face in capturing accurate data on satisfaction and churn. Learn why optimizing, rather than maximizing, customer experience is key to outpacing competitors, and what strategies can improve satisfaction and earnings across different industries. Tune in as Dr. Morgeson shares practical advice for business leaders and reflects on his own career journey, providing valuable nuggets of wisdom for anyone interested in customer experience and satisfaction metrics. Don't miss this opportunity to gain expert knowledge from a leading authority in the field. Subscribe to the Delighted Customers Podcast on Apple, Spotify, and Amazon Music, and leave a five-star review to help us spread the word. New episodes drop every Thursday! For more information on the topics discussed, visit the Michigan State University's marketing department website. Meet Dr. Morgeson Forrest V. Morgeson III is Associate Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. He also serves as the Co-Director of the Doctoral Program in Marketing. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to graduate students. Dr. Morgeson's past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI's academic research and team of researchers, advanced statistical modeling and analysis, and the company's international projects and licensing program. Dr. Morgeson's research focuses on customer satisfaction and customer experience measurement and management. His work also explores the marketing-finance interface, the impact of political identity on consumer attitudes and behaviors, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (4,349 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public administration and management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years
Inspire, Empower & Educate with Alexis Davis where they share their biggest lessons learned and words of wisdom from a life built by adversity! Alexis Davis, the Chief Communications Officer at a public hospital that operates a world-renowned Level 1 Trauma Center, an Executive Leadership Expert, and the Author of The 47 Basic Rules of Leadership. Recognized as one of Healthcare Innovation's 40 Under 40, Alexis brings a unique and powerful perspective on leadership, communication, and operational excellence in high-pressure environments. Her academic background includes a Bachelor's in International Marketing, a Master's in Organizational Leadership, an Advanced Executive Coaching certificate from Huntington University, a certificate in Essentials of Global Health from Yale, and a soon-to-be-completed Ph.D. in Education, specializing in Instructional Design. Find out more about them at Websites: https://www.thealexisdavis.com/ & https://www.the47basicrulesofleadership.com/ Join the FREE Facebook group for The Michael Brian Show at https://www.facebook.com/groups/themichaelbrianshow Follow Mike on Facebook Instagram & Twitter
Deborah Hale MBE has spent her career developing high profile global campaigns. She knows the importance of building brands, navigating complex stakeholders and making change happen by creating enhanced audience engagement. As employers across the board struggle to resume pre-pandemic levels of organisational performance, Jen, Dom and Cat chat with Deborah to hear what she has learned about creating the conditions that build loyalty and goodwill across diverse audiences. This conversation is a must-listen for any internal communicator looking to drive colleague engagement and imbue a sense of community within increasingly distributed workplaces. Takeaways Patience is essential in leadership and communication. Successful campaigns require thorough planning and a clear framework. Engagement is built through consistent and transparent communication. Listening to stakeholders is crucial for effective leadership. Pride in an organisation can be cultivated but not mandated. Personal touches, like handwritten notes, can significantly impact morale. Milestones should be celebrated to maintain momentum in campaigns. Campaigns can lead to movements when they resonate with the public. Cross-functional collaboration enhances the effectiveness of campaigns. Change communication must reflect the realities of employees' experiences. About Deborah Hale MBE Deborah has a proven track record of developing high profile UK and global campaigns that achieve brand growth, awareness and audience engagement. In all her projects, her starting point is: “what is the change you want to see?” After several years spent promoting the creative industries, she became Head of International Marketing for London, in charge of positioning the capital as a centre of excellence for inward investment, tourism, education and culture. This led to her role as Producer of the 2012 Olympic and Paralympic Torch Relays, in charge of what would become one of the UK's largest public engagement campaigns. She was awarded an MBE in the 2013 New Year's Honours List. As an independent consultant, she has worked with numerous commercial and not for profit organisations such as the Design Council, Permian Global, BBC Children in Need, and the Global Goals campaign. Find Deborah on LinkedIn: https://www.linkedin.com/in/deborah-hale-mbe-370bb7/
Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles. These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA. His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization. Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience. Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results.
Tom Shimko, a seasoned expert in customer experience (CX) and marketing, to discuss the ROI of CX. Tom highlights the necessity of treating CX as a strategic imperative rather than a mere nicety. He unpacks the IDIC framework by Peppers and Rogers, emphasizing identification, differentiation, interaction, and customization as key steps. Tom shares insightful case studies, including work with 1800 Flowers, AIG, and Prudential, demonstrating how targeted CX improvements can significantly enhance customer value and reduce attrition. He underscores the importance of aligning CX initiatives with senior leadership's goals and understanding customer needs at every lifecycle stage to justify continued investment in CX efforts. What are some misconceptions about proving the value of customer experience? Addressing misconceptions helps CX leaders understand the critical elements that often go overlooked or misunderstood. Tom highlights the importance of measurable metrics in customer experience, which are essential for justifying investments and making informed decisions. It also helps shift the view of customer experience from being a "nice to have" to a strategic necessity. How does the IDIC framework relate to the customer lifecycle? Tom discusses the IDIC framework, which includes Identification, Differentiation, Interaction, and Customization. Understanding this framework allows businesses to segment their customers effectively, address their needs more precisely, and measure the impact of their strategies. By relating it to the customer lifecycle, Tom shows how this framework can be applied in real-world scenarios to enhance customer relationships and drive business growth. Can you walk through some use cases from your experience to give leaders a blueprint for how they might identify opportunities to calculate the ROI of CX? Real-world examples and use cases provide practical insights and a blueprint for CX leaders. Tom's examples from 1-800-Flowers, AIG, and Prudential show how specific strategies can have a significant impact on business metrics like customer retention, revenue, and cancellation rates. These use cases offer actionable steps for leaders to follow and adapt to their unique contexts. Meet Tom! Tom Shimko brings a background of 20+ years of experience leading marketing, customer experience, and strategic planning in both senior management and consulting roles. These have included building and leading the consulting division as a Senior Managing Partner at Peppers & Rogers Group, Director of International Marketing at Prudential, Head of Marketing Intelligence and Customer Experience at GE Capital, SVP, Customer Retention and Loyalty at AIG, and as the Chief Marketing Officer at Pitney Bowes, Danbury Health Systems, and the DMA. His consulting clients cross B2B, B2C and Nonprofit sectors, and include organizations such as Acxiom, Oracle, 1800Flowers, Space.com, Jaguar, Wolters Kluwer, Rodale Publishing, the American Cancer Society, and the Young President's Organization. Tom currently leads Shimko1to1.com, where he helps organizations to increase customer acquisition, improve retention, and grow customer value, by focusing on customer needs, potential value, and by improving the customer experience. Known for driving transformative growth, Tom excels in crafting innovative customer-centric strategies and leveraging data-driven insights, with a focus on action, impact and results.
A fiercely real and unapologetic social worker, advocate, and survivor with over 25 years of experience. Holding a master's degree in social work from the University of Pennsylvania, she's worked in diverse fields, including International Marketing on Wall Street, Clinical Operations for United Healthcare, and as the founder of the Mason Shaffer Foundation—the first public/free cord blood donation program in the Philadelphia area. As a Gen X woman, she partners with women who feel stuck in the chaos of life, helping them regain clarity and peace through raw, unfiltered conversations. Drawing from her personal journey of survival, including childhood trauma, 9/11 experiences, and raising a chronically ill child, she offers no-nonsense, evidence-based strategies to navigate anxiety, set boundaries, and embrace intentional living. Her grassroots initiative, Be A Butterfly, offers real, unedited, unapologetic Life Strategy Coaching aimed at empowering women to embrace their own metamorphosis. Sober since May 1, 2021, she is committed to helping others take responsibility for their choices, embrace the chaos, and make meaningful changes to live authentically. Links to contact Sarah Shaffer Website: www.beabutterfly.net Email: sarah@beabutterfly.net Check out Let's Break the Silence with Angeline's Signature Coaching Program: https://www.letsbreakthesilence.com/s... Support this Podcast: https://podcasters.spotify.com/pod/sh... Like, Follow, and Subscribe to Let's Break the Silence with Angeline Podcast on Spotify, Apple, Google, iHeart Radio: https://www.letsbreakthesilence.com/p... Book a Breakthrough call with me: https://www.letsbreakthesilence.com --- Support this podcast: https://podcasters.spotify.com/pod/show/angeline-mitchell/support
Zach sits down with Meet the People's Chief of Staff Natalie Dusey to talk about the intracies of her world and international marketing at large Learn more about Living Corporate's offerings and services. https://www.living-corporate.com/about Check out our merch! https://bit.ly/375rFbY
This month we brought n Cameron TImm - the international marketing manager for RestorFX. he shared his knowledge on how he uses social media to grow the licensed RestorFX centers. If you own a RestorFX center you definitely don't want to miss this one! https://www.dentprousa.com/ https://dentprosacramento.com/
Edge of the Web - An SEO Podcast for Today's Digital Marketer
This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva's report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level on this episode of EDGE of the WEB! Key Segments: [00:03:07] Introducing Maeva Cifuentes [00:07:55] Marketing At A Multi-Language Level [00:11:59] Should Organizations Take a Multilingual Approach Even If They Are Not International? [00:13:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:53] Is AI a Viable Tool For Converting Content To Multilingual? [00:22:55] EDGE of The Web Sponsor: Wix [00:24:06] How Content Teams Use AI
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA's Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI.
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you're looking for practical tips on how to improve your global campaigns, this episode is for you.In this episode:03:46 Peace's focus on Africa's leading presence as an emerging international market.07:39 Why understanding cultural context is crucial for effective international campaigns.12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?17:54 Why having a good network is essential when hiring local freelancers, especially translators.20:23 Placing trust in agencies or freelancers for content localisation – get to know them first. Resources mentioned in this episode:https://www.lennysnewsletter.com/ https://www.reforge.comhttps://www.tlcfreelance.com/newsletter More about our guests: Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator. Connect with Peace here: https://www.youtube.com/peaceitimiofficialhttps://www.linkedin.com/in/peaceitimi Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications. Connect with Laura here: https://www.linkedin.com/in/laura-miguez-843444115/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Babien Avila is a Spiritual counselor/healer & Angel Channel: A successful music career with “Fire and Ice” & opened for Chaka Khan, The Temptations & other top-name acts. Blessed with spiritual gifts, she was guided by Spirit to use her music as a healing force in her writing & counseling practice. Her mission: Uplift, heal & guide others to create joy & live their highest purpose. Elizabeth R. Urabe's goal as an award-winning artist is to translate the energies of Absolute Truth into tangible form using abstract design, color, poetic imagery & prose so people have direct access to the inner realms of human existence. In 1995, she spontaneously drew pictures now known as Urabe Spirit Art. Her diverse products are empowered to assist in spiritual processes of awakening, healing, reintegration & transformation of old karmic impressions. Maria Lehtman is an author, photographer & digital artist. With 20+ years in Sales, Marketing and Professional Services, she's made a career in telecommunications. Maria works in International Marketing, developing transversal employee & executive social media engagement programs. She advocates for digital empowerment & opportunities for people. A Featured Contributor & Columnist at the award-winning BizCatalyst 360˚. Char Murphy is an attorney, international bestselling & award-winning author & speaker. She's a passionate leader, empowering mentor & advocate, business consultant, strategist & life transformation guide. Char uses her life experiences to teach how to maneuver through and beyond life's challenges leading to positive change and transformation. She's the creator & mentor of the wonderful Amazon bestselling "Mission Hope" series, imparting hope, faith & love while supporting and highlighting other authors.
Registration open for The Consciousness Upgrade Summit April 17th & 18th! http://theconsciousnessupgrade.com Liz was inspired to become a health coach after caring for her sister with an aggressive breast cancer diagnosis in 2014. She watched her sister struggle with feeling powerless to aid in her own healing. During that time, Liz believed that there had to be a roadmap out there to guide people to play a stronger role in their health. She believes Radical Remission is that roadmap. As a Certified Radical Remission Health Coach, Liz has witnessed the power of lifestyle change firsthand, which motivates her to share the powerful benefits of the 10 healing factors with people seeking all types of treatments on their cancer journey, as well as other mental and physical diagnoses. Liz has a Master of Science in International Marketing from St. Joseph's University, Philadelphia and received her health coaching certification from the Institute for Integrative Nutrition, as well as from the Radical Remission Project. She is nationally board certified by the National Board of Health & Wellness Coaches (NBHWC). As Co-Director of the Radical Remission Project, podcast host and as a Certified Radical Remission Workshop Instructor & Health Coach, it is Liz's mission to empower others to find their voice and play an active role in their health with the foundational factors of Radical Remission. Part of Liz's community? Use code LIZ for $200 OFF the All Exclusive Pass and get all 20 hours of content from The Consciousness Upgrade Summit for only $97. JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. http://jjflizanes.com
Registration open for The Consciousness Upgrade Summit April 17th & 18th! http://theconsciousnessupgrade.com Liz was inspired to become a health coach after caring for her sister with an aggressive breast cancer diagnosis in 2014. She watched her sister struggle with feeling powerless to aid in her own healing. During that time, Liz believed that there had to be a roadmap out there to guide people to play a stronger role in their health. She believes Radical Remission is that roadmap. As a Certified Radical Remission Health Coach, Liz has witnessed the power of lifestyle change firsthand, which motivates her to share the powerful benefits of the 10 healing factors with people seeking all types of treatments on their cancer journey, as well as other mental and physical diagnoses. Liz has a Master of Science in International Marketing from St. Joseph's University, Philadelphia and received her health coaching certification from the Institute for Integrative Nutrition, as well as from the Radical Remission Project. She is nationally board certified by the National Board of Health & Wellness Coaches (NBHWC). As Co-Director of the Radical Remission Project, podcast host and as a Certified Radical Remission Workshop Instructor & Health Coach, it is Liz's mission to empower others to find their voice and play an active role in their health with the foundational factors of Radical Remission. Part of Liz's community? Use code LIZ for $200 OFF the All Exclusive Pass and get all 20 hours of content from The Consciousness Upgrade Summit for only $97. JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. http://jjflizanes.com
Registration open for The Consciousness Upgrade Summit April 17th & 18th! http://theconsciousnessupgrade.com Liz was inspired to become a health coach after caring for her sister with an aggressive breast cancer diagnosis in 2014. She watched her sister struggle with feeling powerless to aid in her own healing. During that time, Liz believed that there had to be a roadmap out there to guide people to play a stronger role in their health. She believes Radical Remission is that roadmap. As a Certified Radical Remission Health Coach, Liz has witnessed the power of lifestyle change firsthand, which motivates her to share the powerful benefits of the 10 healing factors with people seeking all types of treatments on their cancer journey, as well as other mental and physical diagnoses. Liz has a Master of Science in International Marketing from St. Joseph's University, Philadelphia and received her health coaching certification from the Institute for Integrative Nutrition, as well as from the Radical Remission Project. She is nationally board certified by the National Board of Health & Wellness Coaches (NBHWC). As Co-Director of the Radical Remission Project, podcast host and as a Certified Radical Remission Workshop Instructor & Health Coach, it is Liz's mission to empower others to find their voice and play an active role in their health with the foundational factors of Radical Remission. Part of Liz's community? Use code LIZ for $200 OFF the All Exclusive Pass and get all 20 hours of content from The Consciousness Upgrade Summit for only $97. JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. http://jjflizanes.com
Registration open for The Consciousness Upgrade Summit April 17th & 18th! http://theconsciousnessupgrade.com Liz was inspired to become a health coach after caring for her sister with an aggressive breast cancer diagnosis in 2014. She watched her sister struggle with feeling powerless to aid in her own healing. During that time, Liz believed that there had to be a roadmap out there to guide people to play a stronger role in their health. She believes Radical Remission is that roadmap. As a Certified Radical Remission Health Coach, Liz has witnessed the power of lifestyle change firsthand, which motivates her to share the powerful benefits of the 10 healing factors with people seeking all types of treatments on their cancer journey, as well as other mental and physical diagnoses. Liz has a Master of Science in International Marketing from St. Joseph's University, Philadelphia and received her health coaching certification from the Institute for Integrative Nutrition, as well as from the Radical Remission Project. She is nationally board certified by the National Board of Health & Wellness Coaches (NBHWC). As Co-Director of the Radical Remission Project, podcast host and as a Certified Radical Remission Workshop Instructor & Health Coach, it is Liz's mission to empower others to find their voice and play an active role in their health with the foundational factors of Radical Remission. Part of Liz's community? Use code LIZ for $200 OFF the All Exclusive Pass and get all 20 hours of content from The Consciousness Upgrade Summit for only $97. JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. http://jjflizanes.com
Registration open for The Consciousness Upgrade Summit April 17th & 18th! http://theconsciousnessupgrade.com Liz was inspired to become a health coach after caring for her sister with an aggressive breast cancer diagnosis in 2014. She watched her sister struggle with feeling powerless to aid in her own healing. During that time, Liz believed that there had to be a roadmap out there to guide people to play a stronger role in their health. She believes Radical Remission is that roadmap. As a Certified Radical Remission Health Coach, Liz has witnessed the power of lifestyle change firsthand, which motivates her to share the powerful benefits of the 10 healing factors with people seeking all types of treatments on their cancer journey, as well as other mental and physical diagnoses. Liz has a Master of Science in International Marketing from St. Joseph's University, Philadelphia and received her health coaching certification from the Institute for Integrative Nutrition, as well as from the Radical Remission Project. She is nationally board certified by the National Board of Health & Wellness Coaches (NBHWC). As Co-Director of the Radical Remission Project, podcast host and as a Certified Radical Remission Workshop Instructor & Health Coach, it is Liz's mission to empower others to find their voice and play an active role in their health with the foundational factors of Radical Remission. Part of Liz's community? Use code LIZ for $200 OFF the All Exclusive Pass and get all 20 hours of content from The Consciousness Upgrade Summit for only $97. JJ Flizanes is an Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. http://jjflizanes.com
What percent of your job is office politics? Dolores Johnson says 60%. For this Women of Color Rise episode, I talk with Dolores, a former Vice President of International Marketing at Fortune 100 tech companies. In her current chapter, Dolores is a writer focused on race and recently wrote her award-winning Say I'm Dead, A Family Memoir of Race, Secrets and Love. Dolores shares gems about how to fast track your career, including how to navigate office politics. Understand office politics - Your job is 40% work and 60% office politics. You need to understand people's hidden agendas and what is in it for them. This will help you understand how to persuade them to your ideas. Take advantage of pre-meetings to sell and get buy-in for your ideas before the actual meeting. Take time to build relationships - It's not your work that will get you ahead. It's your relationships. Take initiative to seek mentorships. Take initiative to network outside of your company. Your job is not guaranteed - and these relationships will help you bounce back when you need a new opportunity. Speak up - Do not fall prey to being quiet. Share your ideas. For Dolores, she needed to learn how to speak more directly, with less detail and more in headlines. Come up with innovative ideas that drive the bottom line - If you want to accelerate your career, be on the lookout for ideas that the organization has not yet tried. You want to be seen as someone who is innovative with ideas that can drive results. Keep your eyes on the prize - If people make comments that question your worth, believe in yourself. Instead of focusing on just this moment, look forward and remind yourself of where you are headed Take care of yourself - The company is not responsible for your career progress or your care. Take care of your mental health, speak up for your pay, negotiate, and also be aware of the risks. Know that the extra hours, trips, and work won't provide you job security. Get full show notes and more information here: https://analizawolf.com/ep-73-how-to-play-the-office-politics-game-with-dolores-johnson
We are back!! Yes, we know, we've had a long and awesome holiday :-)! We hope your year has got off to a great start too. We have a blockbuster episode to leap into 2024 and it's all about someone who stewards equally blockbusting brands. Ellie Norman runs marketing, communications and fan engagement at one of the world's biggest sporting brands, the famed football club, Manchester United. Our minds were officially blown when Ellie told us she has to market to 1.1 billion fans around the world. That's an incredible audience for any marketer. It's not just the iconic Man United sporting brand that Ellie has experience with; she's also been Global Director for Marketing and Communications at Formula One where she helped popularise the franchise. In fact, Ellie's career has featured a lot of male-dominated industries and sectors as she also spent six years in marketing roles with Honda Motors in Europe. Her take on how to thrive and succeed in these environments is uplifting. We were struck by Ellie's refreshing and inspiring way of thinking about her work on the global stage and, as you'll hear, she shares: . . . How not going to University has driven her career choices in a good wayHow Ellie makes big decisions about her careerWhy sports marketing flips the traditional marketing model on its headHow she helped popularise the Formula 1 brand and make it less elitist And how she handles the Man United brand and its legion of distraught fans when the team isn't performing on the field.We think you'll love this inspiring conversation with the positive and gutsy Ellie Norman. Useful Links Manchester United websiteManchester United on YoutubeManchester United on InstagramManchester United on FacebookManchester United on TiktokManchester United on XEllie on LinkedInIf you loved this podcast, you might like our interview with Lucinda Barlow, Head of International Marketing at Uber Hosted on Acast. See acast.com/privacy for more information.
Allyson Stewart-Allen is a CEO, advisor, broadcaster and author. I see Allyson each week on TV as she is a regular on Sky News and has been on several seasons of 'The Apprentice , You've Been Fired.' It was time to invite Alyson into the studio for a visual tour of brands. If you don't proactively work on your personal brand, someone else will do it for you and you may not like the results. Brands can take years to build and seconds to destroy and all leaders need to consider their own brand, their product or service and their collective organisational brand. To avoid an international failure, leaders must surround themselves with diversity of thought and experience and display huge amounts of humility and curiosity when expanding across regions. Allyson completed two degrees in International Marketing, at USC and her MBA at Claremont with Peter Drucker. Allyson was raised in Germany and has been in the UK for 36 years. She is the author of 'Working with Americans' which was a finalist at the International Book Awards. This is definitely an episode you want to watch on our YouTube channel as Allyson brings this episode to life showing a number of incredible products from her 'cupboard of curiosities' as regards what does and does not work internationally and why. We talk about a number of products from Kit Kat in Japan to a Canadian chocolate called 'Seriously Helps You To Energise' also known as SHYTE!In between the amazing examples that Allyson talks about, we delve in to the leadership lessons relevant to any sized business on the basis that if you have a website, you are already global. In the UK we are currently experiencing the outcry into the Post Office scandal where a number of reputations and brands are squarely in the cross hairs of public opinion, which is yet another example of how vigilant leaders must be to their practices, exposure and impact on the world. www.allsysonstewartallen.comwww.internationalmarketingpartners.comWatch & Subscribe:
TIME, People Magazine, Fast Company, ABC News, MSNBC Often referred to as “The Experts Game Changer”, International Speaker, Stefanie Hartman is the Behind the Scenes Marketing Strategist & Company Fixer for Oprah Show Guests, entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia. Follow in the footsteps of her famous clients, as well as those who started with no product, no audience and no idea where to begin who built 7-figure businesses within a few short years. www.StefanieHartman.comFounded a Private Online Club & created the Millionaires in Training Program, an online school for Entrepreneurs, Authors and Speakers. www.MITProgram.comInterviews Self-Made Billionaires, Millionaires, Ambassadors of Countries, Leaders, and Innovators, people who think off the grid and achieve incredible results with no prior experience.Stefanie has worked with “who's who” of the industry: T. Harv Eker, Matt Bacak, 3-time Olympian Ruben Gonzalez, Oprah Guest Cynthia Kersey, among others. Has shared the stage with Rick Frishman, Arielle Ford ,Deepak Chopra, John Assaraf, Mark Victor Hansen (Chicken Soup for Soul). Co-produced several television shows, specials and documentaries, including work for PBS, The Discovery Channel, CTV, The Outdoor.© 2024 Building Abundant Success!!2024 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy: https://tinyurl.com/BASAud
Today, I'm speaking with entrepreneur, marketer, writer, and full-time traveler Samira Holma. Samira helps brands and places lead the way in hospitality and the future of work improving and growing their impact with marketing that supports local communities. In 2016, she turned her passions for marketing and travel into her lifestyle and became a full-time traveling marketing consultant & writer. She's been traveling non-stop, without a fixed base, ever since. Show Notes Questions we Discussed Let's begin with how were you inspired to travel the world? where was your first trip to a new country how about your first new continent? what inspired you to get into marketing? you have a Bachelor's in International Marketing from BI Norwegian School of Management how did you decide to go there? your bio says you are an entrepreneur, marketer, writer, and full-time traveler, tell us about your work what do you do, and how do you keep up with everything while you're traveling? how do you help destinations and brands upgrade and attract the right audience with strategies that boost local communities which part of the business you are most passionate about? tell us about your audience, what are a couple of their key demographics? do you have an "our craziest adventure" story from all your travels? Is there someplace you haven't been to yet that is high on your list? what are a couple of your favorite outdoor activities you participate in? do you have any suggestions and/or advice for folks wanting to get into the travel biz What is your favorite travel gear purchase under $100 A good Sleep Mask do you have any favorite books or books you give as gifts? One that I keep Recommending and giving away as well is Effortless. Is there anything else you want to say or ask of our listeners Learn More To learn more about Samira and her work, visit her website at: samiraholma.com You can also visit Samira on these social sites: Instagram Linkedin Facebook Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. Keywords #SamiraHolma #Remotework #Destination-management #Infrastructure-improvement #Full-time-travel #Destination-management #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA Podcast produced using Descript Podcast hosted by Libsyn use code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.
Why do we get overwhelmed when we have too many choices? Should we make our own decisions or copy other people's? And how can Angela manage her sock inventory? SOURCES:Arie Kruglanski, professor of psychology at the University of Maryland, College Park.Katy Milkman, professor of operations, information, and decisions at the University of Pennsylvania.Sylvia Plath, 20th-century American novelist and poet.Barry Schwartz, professor of social theory and social action at Swarthmore College.Herbert Simon, professor of computer science and psychology at Carnegie Mellon University.Will Smith, actor and film producer. RESOURCES:"Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations," by Elena Reutskaja, Nathan N. Cheek, Barry Schwartz, et al. (Journal of International Marketing, 2021).Will, by Will Smith with Mark Manson (2021)."Can't Decide What to Stream? Netflix's New Feature Will Choose for You," by Katie Deighton (The Wall Street Journal, 2021).The Paradox of Choice: Why More Is Less, by Barry Schwartz (2004)."The Tyranny of Choice," by Barry Schwartz (Scientific American, 2004)."Maximizing Versus Satisficing: Happiness Is a Matter of Choice," by Barry Schwartz, Andrew Ward, John Monterosso, Sonja Lyubomirsky, Katherine White, and Darrin R. Lehman (Journal of Personality and Social Psychology, 2002)."Self-Determination: The Tyranny of Freedom," by Barry Schwartz (American Psychologist, 2000)."To 'Do the Right Thing' or to 'Just Do It': Locomotion and Assessment as Distinct Self-Regulatory Imperatives," by Arie Kruglanski, Erik P. Thompson, E. Tory Higgins, M. Nadir Atash, Antonio Pierro, James Y. Shah, and Scott Spiegel (Journal of Personality and Social Psychology, 2000)."Rational Choice and the Structure of the Environment," by Herbert Simon (Psychological Review, 1956).Administrative Behavior, by Herbert Simon (1947). EXTRA:"Do You Mind if I Borrow Your Personality?" by No Stupid Questions (2022)."How Much Should We Be Able to Customize Our World?" by No Stupid Questions (2021)."Are You a Maximizer or a Satisficer?" by No Stupid Questions (2020).Cars.com Superbowl Ad (2009).
Brigitte Bojkowszky, Ph.D., is the visionary founder of BridgetBrands and a distinguished global and personal brand identity strategist. With a remarkable career spanning over 23 years of teaching global marketing management and branding at universities across the globe and extensive experience in the corporate world, she possesses a treasure trove of knowledge and expertise. Brigitte offers a unique array of services, including exclusive 1-on-1 training, workshops, digital courses, challenges, and retreats. With a captivating blend of expertise, experience, and a passion for brand excellence, Brigitte Bojkowszky is a sought-after authority who guides entrepreneurs and organizations toward their brand's radiant future.Her mission is to craft captivating brand identities that radiate beauty, brilliance, and authenticity, ultimately attracting the clients and recognition her clients truly deserve. Brigitte is the host and producer of "BrandsTalk," a must-listen podcast for brand enthusiasts. On the show, she converses with thought leaders, CEOs, business owners, and experts, sharing invaluable firsthand insights and brand stories. With a Ph.D. in Social and Economic Sciences specializing in International Marketing & Management from WU-Vienna, Austria, Brigitte boasts impeccable academic credentials. Her journey also includes a Master's in Business Administration & Education, along with certifications in communication, conflict management, leadership, Women Entrepreneurship from Cornell, and Design Thinking Workshop from Harvard University. In her earlier career as a head flight attendant, Brigitte honed her leadership skills and gained a deep understanding of exceptional customer service. She has carried these invaluable lessons into academia and the private sector, further enhancing her credibility and authority. Brigitte is not just an accomplished strategist but also an international best-selling author. Her book, "Significant Women: Leaders Reveal What Matters Most," sheds light on her personal journey and the transformation of pain into purpose. Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist Sign up for the next free IGNITE YOUR BRAND - YOUR ENTREPRENEURIAL ROADMAP TO BRANDING EXCELLENCE - an interactive masterclass where we'll delve into the essence of entrepreneurial branding to make your brand shine. Date & Time: January 9th, 11 AM ET | 8 AM PT | 5 PM CEST https://courses.bridgetbrands.com/live-webinar/ignite-your-brand-jan9-2024/register Master Your Entrepreneurial Brand https://courses.bridgetbrands.com/courses/masteryourentrepreneurialbrand Get in touch with Brigitte Bojkowszky: • Website BridgetBrands: https://www.bridgetbrands.com • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH • Facebook: https://www.facebook.com/BridgetBrands • Facebook: https://www.facebook.com/brigitte.bojkowszky • Instagram: https://www.instagram.com/bridgetbrands • Twitter: https://twitter.com/BridgetBrands • YouTube: https://www.youtube.com/@bridgetbrands Dr. Kimberley Linert Speaker, Author, Broadcaster, Mentor, Trainer, Behavioral Optometrist Event Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/ To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com 702.256.9199 Author of Book: "Visualizing Happiness in Every Area of Your Life" Website: https://www.DrKimberleyLinert.com
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer's recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit's head of international marketing Yvonne Quinn, says that's because there's simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Liz Curran, Radical Remission Project Co-Director lost her sister to metastatic cancer in 2014. During that time, she held the role of emotional caregiver to her sister. This experience led her to become first a Certified Radical Remission Health Coach and, more recently, Co-Founder of Health Navigators, A Virtual Cancer Wellness Community. She is articulate and passionate about the RRP's mission and has a strong desire to share the education and research of RR with those living with cancer and their caregivers. Her lived experience as a caregiver, her professional experience with the RRP, and her Master of Science in International Marketing, make Liz an ideal co-host for the Radical Remission Podcast. To learn more about the 10 Radical Remission Healing Factors, connect with Karla or Liz, or join a virtual or in-person workshop by visiting https://radicalremission.com/events/ To watch episode 1 of the Radical Remission Docuseries for free, visit our YouTube channel here. To learn more about the Radical Remission Project visit https://radicalremission.com or follow us at... FB: https://www.facebook.com/RadicalRemission IG: https://www.instagram.com/radicalremission/
In today's episode, we welcome James Constable, the Chief Marketing Officer of AeroGuard Flight Training Center, as he shares his insights on how you can achieve your dream aviation career. Get ready to learn about AeroGuard's flight school and gain valuable ideas about the process of becoming a commercial pilot. Stay tuned for an informative and exciting episode! WHAT YOU'LL LEARN FROM THIS EPISODE What services are offered by AeroGuard? Aeroguard Flight Training School's culture and training What student pilots should expect when training with AeroGuard Standard training program vs. full-time accelerated training program The cost of attending AeroGuard and possible financing options RESOURCES/LINKS MENTIONED Cathay Pacific SkyWest Airlines ABOUT JAMES CONSTABLE James Constable is the Chief Marketing Officer at AeroGuard Flight Training Center. He joined AeroGuard in 2019. He has 15 years of International Marketing experience, having worked with brands including the University of Phoenix, DIRECTV, Choice Hotels, and Bank of America. AeroGuard Flight Training Center is one of the country's most successful flight schools, offering career-oriented, accelerated commercial pilot training to candidates from all over the world. With a commitment to safety and student success, AeroGuard has a proven track record of training airline-ready pilots, with 20 years of experience, over 1 million flight hours of training, and having graduated over 7,000 cadets. AeroGuard has five locations across the U.S., in Arizona, California, Florida, and Texas, and utilizes both FAA Part 141 and Part 61 training curricula. With a strategic partnership with SkyWest Airlines for its domestic students and relationships with several international airlines, AeroGuard provides a zero-to-hero training solution to commercial airlines. CONNECT WITH JAMES Website: AeroGuard Flight Training School Instagram: @flyaeroguard X: @FlyAeroGuard Facebook: AeroGuard Flight Training School CONNECT WITH US Are you ready to take your relationship to the next level? Don't wait until it's too late. Use the promo code “PODCAST” and save 10% on all our services. Check us out at www.spitfireelite.com! If you want to recommend someone to guest on the show, email Nik at podcast@spitfireelite.com, and if you need a professional pilot resume, go to www.spitfireelite.com/podcast/ for FREE templates! SPONSOR If you're a professional pilot looking for a great financial planning partner for your retirement, tax, and investment, go to www.tpope.ceterainvestors.com/contact or call 704-717-8900 ext 120 to schedule a consultation appointment with Timothy P. Pope, CFP®
Brenton has 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He is the founder of Twibi, a digital marketing agency that has worked with businesses valued at over $1 billion dollars to bootstrapped startups. He also has an MBA in International Marketing from Saint Mary's College of California. In his free time, he enjoys spending time with friends and family. Connect with Brenton Website - twibiagency.com LinkedIn - https://www.linkedin.com/in/brentonthomas/ Connect with David Hill Threads Social App https://www.threads.net/@davidihillFree Webinar - https://www.davidsfreewebinar.com Real Estate University - www.realestateuniversity.clubWebsite- http://www.davidihill.comFacebook- https://www.facebook.com/davidihill/YouTube- https://www.youtube.com/davidhillcoachLinkedIn- https://www.linkedin.com/in/davidihill 20-Minute call: https://www.davidihill.com/strategycallFACEBOOK COMMUNITYPlease follow and join my Group- https://www.facebook.com/groups/ptmastery/OUR LEAD PROVIDER SPONSORS VULCAN7 https://www.vulcan7.com/pathtomastery
We are thrilled to have Dee Poku on The Style That Binds Us podcast. Dee is the Founder and CEO of The WIE Suite, which is a private membership community for women leaders, innovators, creators. She is a Board Director at BAFTA and regularly contributes to Forbes & Huffington Post. Prior to starting WIE Suite, Dee worked at Paramount Pictures, Focus Features and Momentum Pictures as the Head of International Marketing. During the podcast episode, you'll learn about her career, The WIE Suite, the importance of female connection, the state of the workplace & entertainment industry and so much more. We hope you enjoy the episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/delia-folk8/message Support this podcast: https://podcasters.spotify.com/pod/show/delia-folk8/support
2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
In episode #89 of the 2B Bolder Podcast, we feature Allyson Klein. Allyson is an experienced marketing executive with a notable track record of leading global marketing and communications for Fortune 500 brands and is currently the Founder and Principal of The TechArena. With a deep knowledge of the semiconductor industry, Allyson's industry-recognized leadership spans various marketing and communication disciplines. From driving thought leadership and introducing powerful brands to spearheading corporate, internal, and executive communications, she has left an indelible mark on the world of marketing. She has decades of experience engaging with industry leaders in joint go-to-market success and aligning entire industries toward a common technology future. Her corporate initiative marketing expertise spans sustainability, diversity, equity, and inclusion, talent acquisition, and financial communications. Beyond her impressive professional achievements, Allyson is an exceptional manager, mentor, and coach, supporting the growth and development of countless individuals throughout her career. With an MBA focused on International Marketing from Portland State University and a BA in Marketing and Management from the University of Oregon, Allyson's academic prowess complements her real-world expertise, making her a force to be reckoned with in the marketing landscape. In this episode, Allyson shares her point of view on how women can support one another, leverage storytelling in a technical field to have an impact, find their unique voices, define their own unique success metrics, and not only survive in their careers but thrive.Tune in to hear her share her career journey, from starting out working in the stock market to moving into sales to climbing the ranks in corporate enterprise business for big brands to leading hundreds of folks in a marketing organization to owning her own business today. She shares the lessons learned along the way, tips, insight, and advice for being bolder in your career in marketing and tech.Support the show
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Have product-market fit, will travel. International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there's a lot to manage. Luckily, this episode with Jacques Botbol, Olga Noha, and Dean Nicholls dives into what it takes to take a brand global without getting lost in translation. Tune in as we hear from three experienced international marketers who know how to go the extra mile. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
International marketing specialist Katherine Melchior Ray joins Roy to discuss her impressive career and the wisdom that she's gained as a global business leader. They dig into what makes an outstanding, modern CMO, the benefits and challenges of pursuing a global career, and how to connect across cultures as an expat leader.Katherine's professional journey spans nearly three decades and includes mobilizing growth in a variety of businesses across five different industries and three continents. Her wealth of experience extends across a wide spectrum of business sectors, including beauty, hospitality, and fashion. She's worked with legendary brands like Gucci, Shiseido, Nike, Louis Vuitton, and Hyatt, and currently teaches International Marketing at the Haas School of Business at the University of California, Berkeley. Highlights from our conversation include:Factors and experiences that shaped Katherine's leadership and hiring philosophy (6:48)Navigating language barriers and developing cultural competency (8:27)Lessons learned from hiring and leading global teams (10:10)How to develop and manage the capabilities of new teams (11:22)How she makes decisions around important hires (14:09)Insights gained from hiring successes and failures (14:54)What makes a great CMO (15:58)How Katherine applies her knowledge of history to marketing strategies (17:19)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazonGoogle
Ray and Bob have the exciting opportunity to visit with a Senior Vice President and Senior Partner of an International Marketing firm who really knows her stuff when it comes to the ins and outs of communicating remotely. By the way, always put on shoes for work!!
Marketing is one of the biggest factors in whether or not an agency is successful. But for the new agency, with limited time and resources, marketing takes up the valuable time in which you should be making discovery calls and signing contracts. Automation can help you find qualified leads without adding an additional 40 hours to your work week. This week, episode 185 of The Digital Agency Growth Podcast is about growing a boutique agency with marketing automation!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Brenton Thomas shares the importance of creating a low barrier of entry for your clients and actionable steps you can take right now to automate your marketing to whatever level your agency requires. Brenton Thomas has 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He is the founder of Twibi, a digital marketing agency that has worked with businesses valued at over $1 billion dollars to bootstrapped startups. He also has an MBA in International Marketing from Saint Mary's College of California. In his free time, he enjoys spending time with friends and family.In this episode, Dan and Brenton discuss the following:Brenton's journey that led him to create Twibi.Specializing and niching down in a crowded market.Effective upselling strategies for both new and existing clients.How to automate your marketing to save time and energy that can be put back into your business.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH BRENTON THOMAS:LinkedinTwibiCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.
Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. http://strategyn.com/ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University says, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” Tony began his career with IBM's PC division in 1981. Witnessing the failure of the PCjr, Tony was inspired to develop a better approach to innovation. Since founding the innovation consultancy Strategyn in 1991, he and his global team of ODI practitioners have led strategy engagements with over one-third of the Fortune 100, helping them generate billions of dollars in revenue growth. In 2002, Tony introduced Harvard Business Review readers to ODI in the article Turn Customer Input into Innovation. HBR recognized ODI as one of the best business ideas of the year, declaring it one of “the ideas that will profoundly affect business as we forge ahead in today's complex times.” Tony is the author of the original Jobs-to-be-Done book, What Customers Want, his recent release, JOBS TO BE DONE: Theory to Practice, and additional articles on ODI published in HBR and MIT Sloan Management Review. Through his involvement in hundreds of innovation initiatives, Tony has helped companies reinvent underperforming products, create new business models, and build and implement company-wide innovation programs. His work is cited in hundreds of publications. As an innovation thought leader, inventor, author and speaker, Tony Ulwick has changed the way academics and executives alike think about growth strategy and product innovation.
"My aim is to elevate everyday objects, to make the ordinary just a little more extraordinary.” Juliann Roush is a Northern Michigan based ceramic artist. Juliann began studying pottery in her senior year of college at Eastern Michigan University in 1989 as a way to “kill” some time, but became hooked on the medium. Juliann continued her ceramic education at City College of San Francisco from 1992-1997 where she honed her skills and worked as a lab tech. Initially Juliann's career trajectory was in International Marketing and Japanese, however keeping her hands in clay has always been a high priority side hustle. Finally in 2019 after moving back to Michigan, Juliann took the leap and became a full time potter. Juliann is a self proclaimed maximalist. Most of her work is handbuilt with slabs and has a very distinct style using lots of texture and bright colors. Often Juliann's work has a positive encouraging message, giving a little insight into her cheerful personality and joy of making and sharing her methods. http://ThePottersCast.com/893
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