Podcasts about Marketing research

How do you prepare for the financial, emotional and logistical realities of caring for a loved one? In this episode of Money Tales, Lindsay Jurist-Rosner shares how nearly three decades of helping care for her mother after an MS diagnosis revealed just how unprepared most families are for the challenges of long-term care. From navigating healthcare systems and managing complex decisions to coping with caregiver stress and financial strain, Lindsay’s experience inspired her to found Wellthy, a platform designed to help families coordinate care and reduce the overwhelming burden that often accompanies caregiving. This conversation offers valuable insights for anyone supporting aging parents, caring for a family member with a chronic illness or planning for the future costs and responsibilities of care. About Lindsay Jurist-Rosner: Transforming Family Caregiving Through Innovation Lindsay Jurist-Rosner is the co-founder and CEO of Wellthy – a market-leading care concierge company that is revolutionizing the way families care for their loved ones and themselves. Wellthy combines digital innovation and human expertise so that family caregivers have the support they need to navigate any care situation throughout all life stages – ensuring that families can spend their time prioritizing love over healthcare logistics. Two million people have direct access to Wellthy's services through some of the largest and best-known health plans and employers across the country, including Best Buy, Cisco, Hilton, and Meta. With Wellthy, Lindsay is building the company she needed throughout the 28 years she cared for her mother. Today Wellthy has more than 300 staff working to support family caregivers. In 2023 Wellthy was named one of Fast Company's “Most Innovative Companies” and one of the magazine's “Top 10 Most Innovative Workplace Companies,” and Lindsay herself was named to Inc. Magazine's “Female Founders 200” list celebrating dynamic women entrepreneurs. Prior to founding Wellthy, Lindsay was in the advertising technology and media industries with responsibilities and leadership in marketing, product, and sales. She served as the Senior Vice President of Marketing for NY-based advertising technology startup Simulmedia, ran Marketing Research at Machinima, and worked in product and strategic marketing at Microsoft. Lindsay received an MBA from the Harvard Business School and a BA in Economics-Operations Research from Columbia University. She’s written for Fortune, Good Housekeeping, Employee Benefit News, and more, and has spoken at numerous panels and conferences, including most recently at the Consumer Electronics Show (CES) in Las Vegas. She serves on the Board of Hilarity for Charity (HFC) a non-profit dedicated to supporting Alzheimers' caregivers and founded by comedian Seth Rogen and his wife Lauren Rogen. Lindsay lives in New York City with her husband and four kids. Follow Money Tales on Spotify, Apple Podcasts or YouTube Music for more real stories that inspire thoughtful, intentional decisions about money.

Simon Blanchard, Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research, joins Up Next to discuss research published in the International Journal of Research in Marketing on consumer financial data exchange. When a customer earns loyalty points at an affiliate restaurant or checks out using a buy-now-pay-later option, their financial data typically passes through actors they've never heard of. Blanchard applies equity theory to that four-actor ecosystem and explains why brands at the front of the consumer experience may carry reputational risk from partners they don't control.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Alexader Fleming ha scoperto per caso la penicillina – o almeno così viene solitamente raccontato. In realtà quella casualità è stato deliberatamente cercata, lasciando che alcuni vetrini si contaminassero liberamente per poi analizzare rigorosamente le conseguenze.La creatività spesso funziona in questo modo: ha un elemento di imprevedibilità che va accettato, ma che può essere governato quando avviene all'interno di un processo.Ne parliamo con Erik Kessels, artista, curatore e designer, creative partner dell'agenzia KesselsKramer, che l'anno scorso è entrato nella Hall of Legends dell'Art Directors Club Italiano.Questa puntata è realizzata in partnership con l'Art Directors Club Italiano.***Fonti:- E. Kessels, Che sbaglio! Come trasformare i fallimenti in successi mandando tutto all'aria, Phaidon 2017.- La vicenda di Alexander Fleming è tratta soprattutto da K. Lalchhandama, Reappraising Fleming's snot and mould, Science Vision, Volume 20, issue 1, pages 29-42, 31 March 2020.- La vita di Fleming nella sua casa di campagna è raccontata in Alexander Fleming's Country Home, https://eafa.org.uk/work/?id=1043537- Gli esperimenti di Charlan Nemeth sono raccontati in S. Johnson, Dove nascono le grandi idee. Storia naturale dell'innovazione, Rizzoli 2011.- L'articolo di Paul Dyson sui fattori moltiplicativi è Top 10 Drivers of Advertising Profitability, Admap 2014. I dati più aggiornati si trovano in The drivers of profitability, Thikbox 2023, https://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitability - L'analisi delle banche dati di System1 ed Effie è in A. Tindall, The Creative Dividend. Advertising That Pays Back, 2026. Un riassunto delle critiche all'approccio metodologico del libro è nell'articolo di Daniel Gilbert, The "Most Important Advertising Thinking in 10 Years" is actually a Masterclass in How Not do Marketing Research, https://www.linkedin.com/pulse/creative-dividend-masterclass-everything-wrong-research-gilbert-bkckc/- I dati più solidi su questo tema sono ancora quelli di Les Binet e Peter Field, a partire da The Long and the Short of It, IPA 2013.

Alexander Fleming discovered penicillin by accident—or at least, that's the usual story. In reality, that serendipity was deliberately sought, by allowing some slides to become freely contaminated and then rigorously analyzing the consequences.Creativity often works this way: it has an element of unpredictability that must be accepted, but it can be governed when it occurs within a process.We discuss this with Erik Kessels, artist, curator, and designer, creative partner at the agency KesselsKramer, who last year entered the Hall of Legends of the Italian Art Directors Club.This episode is produced in partnership with ADCI, the Italian Art Directors Club.Sources:E. Kessels, Failed It! How to turn mistakes into ideas and other advice for successfully screwing up, Phaidon 2016.The story of Alexander Fleming is mainly taken from K. Lalchhandama, Reappraising Fleming's Snot and Mould, Science Vision, Volume 20, issue 1, pages 29-42, 31 March 2020.Fleming's life in his country home is recounted in Alexander Fleming's Country Home, https://eafa.org.uk/work/?id=1043537.Charlan Nemeth's experiments are described in S. Johnson, Where Good Ideas Come From. The Natural History of Innovation, Riverhead 2011.Paul Dyson's article on multiplicative factors is Top 10 Drivers of Advertising Profitability, Admap 2014. The most updated data is in The Drivers of Profitability, Thinkbox 2023, https://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitability.The analysis of System1 and Effie databases is in A. Tindall, The Creative Dividend. Advertising That Pays Back, 2026. A summary of criticisms of the book's methodological approach is in Daniel Gilbert's article, The "Most Important Advertising Thinking in 10 Years" is actually a Masterclass in How Not to do Marketing Research, https://www.linkedin.com/pulse/creative-dividend-masterclass-everything-wrong-research-gilbert-bkckc/.The most solid data on this topic are still those from Les Binet and Peter Field, starting with The Long and the Short of It, IPA 2013.

I get a lot of questions about pricing.  Should I start with our most expensive item first? Should I use precise prices instead of rounded ones when negotiating? Should I name competitors when comparing prices? Today, with pricing expert Dr Markus Husemann-Kopetzky we work through eight different psychological pricing tips in just 24 minutes. ---  Listen to the bonus episode: https://nudge.kit.com/a737588e58  Markus' book: https://amzn.to/46Hetcg  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,634 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources: Bertini, M., & Wathieu, L. (2008). Research note—Attention arousal through price partitioning. Marketing Science, 27(2), 236–246. Bolton, L. E., Warlop, L., & Alba, J. W. (2003). Consumer perceptions of price (un)fairness. Journal of Consumer Research, 29(4), 474–491. Janiszewski, C., & Uy, D. (2008). Precision of the anchor influences the amount of adjustment. Psychological Science, 19(2), 121–127. Kim, H. M., & Kramer, T. (2006). The moderating effects of need for cognition and cognitive effort on responses to multi‐dimensional prices. Journal of Marketing Research. Krishnan, B. C., Biswas, A., & Netemeyer, R. G. (2006). Semantic cues in reference price advertisements: The moderating role of cue concreteness. Journal of Retailing, 82(2), 95–104. Suk, K., Lee, J., & Lichtenstein, D. R. (2012). The influence of price presentation order on consumer choice. Journal of Marketing Research, 49(5), 708–717. Thomas, M., Simon, D. H., & Kadiyali, V. (2010). The price precision effect: Evidence from laboratory and market data. Marketing Science, 29(1), 175–190. Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131. Wansink, B., Kent, R. J., & Hoch, S. J. (1998). An anchoring and adjustment model of purchase quantity decisions. Journal of Marketing Research, 35(1), 71–81.

Learn why scaling AI is as much a human challenge as it is a technological one. Stefano Puntoni, Co-Director of Wharton Human-AI Research and Professor at The Wharton School, examines the limits of data-driven decision making in the age of AI and why insights so often fail to translate into action. He breaks down the psychology behind AI resistance and outlines the leadership and change management strategies needed to turn AI potential into real organizational impact. Key Moments: Why More Data Doesn't Lead to Better Decisions (02:26): Stefano challenges the assumption that smarter algorithms automatically produce smarter decisions. He argues that decision quality depends on rigorous conceptual thinking before turning to data. Without clearly defining objectives, alternatives, and success criteria, analytics efforts rarely translate into meaningful action. Conversational AI and the Lowering of the Cost of Action (07:26): Stefano explains how conversational AI brings decision makers closer to data by reducing friction. By lowering the cost of experimentation, AI enables managers to test hypotheses in real time instead of waiting days for analysis. This shift moves organizations from analysis paralysis to faster, more confident action. Rethinking Your Role in the Age of AI (17:16): For professionals navigating disruption, Stefano outlines two paths forward. One is becoming a complement to AI by upskilling and using the technology as a productivity multiplier. The other is pivoting toward skills AI is less likely to replace, such as strategy, orchestration, and human judgment. The AWARE Framework: Pairing Technical Rollout with Human Rollout (22:41): Stefano introduces the AWARE framework to help leaders anticipate and manage the human reactions to AI transformation. He argues that every technical implementation must be matched with structured communication, identity support, and organizational alignment. Without this dual-track approach, even well-designed AI systems can fail to gain traction. Change Management, AI Literacy, and the Gap in Organizational Readiness (31:11): Only a small percentage of organizations have formal AI change management programs. Stefano questions whether companies are truly prepared for large-scale AI transformation. He emphasizes that AI literacy, leadership accountability, and structured change management will determine whether AI investments translate into sustained performance. Key Quotes: “ The leaders need to know why we are doing AI. AI is not a strategy; AI is just a tool. So what is it that we're trying to achieve?” - Stefano Puntoni “ I think the problem is that technology is almost like taking all the oxygen from the room. There's so much attention and urgency around the tech itself that we often forget the people around it.” - Stefano Puntoni “You don't want to be the substitute to the technology because if that is what you do, then there's no future. But if you're a complement, the technology might be a multiplier of your productivity.” - Stefano Puntoni Mentions Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data The Wall Street Journal: The Boss Has a Message: Use AI or You're Fired 2025 Report Accountable Acceleration: Gen AI Fast-Tracks Into the Enterprise How AI Affects Our Sense of Self Why Gen AI Feels So Threatening to Workers Conversational AI: The Next Frontier of Digital Platform Monetization Guest Bio  Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Do nine-ending prices really work?  Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits?  For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopetzky to settle the argument. ---  Markus' book: https://amzn.to/46Hetcg  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,534 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Gendall, P. (1998). Estimating the effect of odd pricing. Journal of Product & Brand Management, 7(5), 421–432. Husemann-Kopetzky, M. (2018). Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. Independently published. ITN Archive. (2022, November 28). “I will not accept that it's a highly dangerous road” (1988) [Video]. YouTube. Kim, J., Novemsky, N., & Dhar, R. (2013). Adding small differences can increase similarity and choice. Psychological Science, 24(2), 176–182. Nunes, J. C., & Park, C. W. (2003). Incommensurate resources: Not just more of the same. Journal of Marketing Research, 40(1), 26–38. Rubinstein, A., & Yee, V. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(3), 467–485. Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response through use of 99-ending prices. Journal of Retailing, 72(2), 187–199. Shotton, R. (2018). The choice factory: 25 behavioural biases that influence what we buy. Harriman House. Suwelack, T., Hogreve, J., & Hoyer, W. D. (2011). Understanding money-back guarantees: Cognitive, affective, and behavioral effects. Journal of Retailing, 87(4), 462–478. Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I was going insane.  But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias.  A bias you've almost certainly experienced as well.  ---  Come to Uplift Live: https://uplift-live.com/ (Use code NUDGE to get £50 off)  Tom and Luan's book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Costello, J. P., Garvey, A. M., Germann, F., & Wilkie, J. E. B. (2024). The Uptrend Effect: Encouraging healthy behaviors through greater inferred normativity. Journal of Marketing Research, 61(1), 110–127. Cruz, R. E., Leonhardt, J. M., & Pezzuti, T. (2017). Second person pronouns enhance consumer involvement and brand attitude. Journal of Interactive Marketing, 39(1), 104–116. Khan, U., & Dhar, R. (2006). Licensing effect in consumer choice. Journal of Marketing Research, 43(2), 259–266. Lim, S., van Osselaer, S. M., Goodman, J. K., Fuchs, C., & Schreier, M. (2024). The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100(2), 316–329. Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018). Personalization in email marketing: The role of noninformative advertising content. Marketing Science, 37(2), 236–258. Van Boven, L., Dunning, D., & Loewenstein, G. (2000). Egocentric empathy gaps between owners and buyers: Misperceptions of the endowment effect. Journal of Personality and Social Psychology, 79(1), 66–76. van der Meulen, M. (2022). Are we indeed so illuded? Recency and frequency illusions in Dutch prescriptivism. Languages, 7(1), 42. Zwicky, A. (2006). Why are we so illuded. Retrieved from https://web.stanford.edu/~zwicky/LSA07illude.abst.pdf

Recent research from Cornell University reveals that weight-loss drugs like Ozempic and Wegovy are significantly reducing how much Americans spend on food. According to the study published in the Journal of Marketing Research, households cut grocery spending by an average of 5.3 percent within six months of starting these GLP-1 receptor agonist medications, with higher-income families seeing drops over 8 percent. Fast-food and coffee shop spending fell by about 8 percent too. The biggest declines hit savory snacks, sweets, baked goods, and cookies, down around 10 percent, while yogurt and fresh fruit purchases rose modestly. Sylvia Hristakeva, an assistant professor of marketing at Cornell, noted that these changes persist for at least a year among ongoing users but fade after stopping.Oprah Winfrey shared her personal experiences with GLP-1 medications in recent interviews. Business Insider reports that the 71-year-old media icon regrets not discovering these drugs earlier, calling them a vital tool for managing obesity as a chronic disease. She described how the constant food noise in her head vanished within hours of her first dose, leaving her indifferent to food obsessions despite still enjoying it. Winfrey told CBS Sunday Morning she wept thinking of years wasted on shame, believing her struggles stemmed from personal failure rather than biology. After stopping for a year to test herself, she gained 20 pounds, proving to her that the medication is essential, much like blood pressure drugs.On NBC's Today show, Winfrey discussed side effects from her GLP-1 use while promoting her new book with Yale's Dr. Ania M. Jastreboff. She experienced constipation but no nausea or diarrhea, managing it by drinking a gallon of water daily before 4 p.m. to keep her kidneys happy. The book aims to shift views on obesity, comparing stigma around these drugs to past misconceptions about alcoholism.Experts predict further evolution for these treatments. Fox News Digital spoke with specialists forecasting 2026 shifts, including GLP-1s as multi-system metabolic modulators targeting heart, kidney, and liver health beyond just weight. Novo Nordisk launched a daily oral semaglutide pill nationwide on January 5, offering a convenient non-injection option. A new Oxford University study across 37 trials with over 9,000 adults found weight regain averages 0.4 kilograms per month after stopping these drugs.Thanks for tuning in, listeners. Come back next week for more. Thanks for listening, please subscribe, and remember—this episode was brought to you by Quiet Please podcast networks. For more content like this, please go to Quiet Please dot Ai.Some great Deals https://amzn.to/49SJ3QsFor more check out http://www.quietplease.aiThis content was created in partnership and with the help of Artificial Intelligence AI

Today's episode cracks open one of the most unintuitive persuasion effects hiding in plain sight: customers are 149% more likely to say yes to an offer… when it's presented as something that wasn't meant for them. Sarah and Nate break down the original Journal of Marketing Research study (2013), walk through real examples from DTC, SaaS, and Nate's own infamous bar-tab email campaign, and show how brands accidentally stumble into this effect all the time. We explore: • why "this isn't usually for you, but…" is irresistible to new customers • how pro-level products trigger aspiration psychology • the difference between unintentional offers vs. unlock offers • how TetherOS and Adapt could test this framing immediately • why this fits under the broader umbrella of "pre-purchase surprise & delight" If you've ever run a "we weren't supposed to do this but…" promo (or fallen for one) this episode makes the science obvious…and profitable.

Learn how one of the world's biggest restaurant companies is turning data and AI into a recipe for global innovation. Cameron Davies, Chief Data Officer at Yum! Brands, shares how he's combining strategy, technology, and change management to drive gobal growth. He explains how Yum! is building AI literacy from the top down, reimagining operations with generative AI, and partnering with NVIDIA to scale innovation. Cameron reveals what true data leadership looks like, balancing bold ideas with business impact, and proving transformation starts with people, not technology.Key Moments:Start with the Business Problem, Not the Tech (04:27): Cameron recalls advice from a mentor, “start with the business problem down, not the technology up.” He emphasizes that innovation only matters when it solves real business challenges, reminding data leaders not to get enamored with the “cool” factor of technology at the expense of impact.Balancing Global Scale with Local Agility (07:45): Cameron unpacks the challenge of scaling analytics across 160 countries and four major brands, 98% of which are franchise-owned. He explains how Yum! balances centralization and autonomy, ensuring smaller markets have a voice while global teams leverage shared technology and insights.Building AI Literacy from the Top Down (13:44): Cameron describes Yum!'s investment in digital upskilling, from Harvard-led training for executives to hands-on AI workshops for employees. He outlines how the company is embedding AI tools, like Microsoft Copilot and ChatGPT, into daily workflows to build confidence and accelerate adoption.Digitizing the Restaurant: Byte By Yum! (17:18): Cameron introduces Byte By Yum!, a suite of proprietary software that simplifies restaurant operations. He explains how it unifies e-commerce, point-of-sale, voice AI, and kitchen systems to make running a restaurant easier and more efficient in an increasingly complex digital environment.Partnering with NVIDIA to Power the Future (25:12): Cameron shares how Yum!'s strategic partnership with NVIDIA is fueling next-generation restaurant innovation. He reveals how the collaboration gives Yum! early access to cutting-edge AI engineering and product strategy, extending his team's capabilities with some of the best minds in the field.Key Quotes:“Technology's actually a whole lot easier than people, and the more successful the people are, the harder it is to get them to change.” - Cameron DaviesThe business problem is the business problem. You never have as much data as you want, as fast as you want, as cleanly as you want. People are always people, but the opportunities are always the opportunities.” - Cameron Davies“I think sometimes we get so enamored with the technology… We forget it's all in the service of a business problem.” - Cameron DaviesMentionsByte By Yum!Yum! Brands to accelerate AI innovation in an industry-first collaboration with NVIDIA2025 AI & Data Leadership Executive Benchmark SurveyGuest Bio Cameron Davies currently serves as the Chief Data Officer at Yum! Brands since July 2020. Prior to this role, Cameron held the position of Senior Vice President of Corporate Decision Sciences at NBCUniversal, Inc. from September 2013 to July 2020, overseeing the Corporate Management Sciences and NBCU News Group Insights teams, focusing on advanced analytics and data strategies. Cameron's career at Walt Disney Co. spanned from October 1996 to September 2013, where responsibilities included leading the Walt Disney World Resort Forecast and Planning teams and managing global Yield Management. Cameron established and led the Corporate Center of Excellence in Management Science and Integration, collaborating with Disney executives on analytics initiatives. Earlier in the career, from May 1989 to June 1996, Cameron served as a Professor of Finance and Accounting at Pensacola Christian College, teaching various business courses. Cameron holds a Master of Business Administration (MBA) in Marketing Research and Operations Management from the UWF Lewis Bear Jr. College of Business and a Bachelor of Science in Business/Accounting from Pensacola Christian College. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Die Themen in den Wissensnachrichten: +++ Kurz und unregelmäßig Schlafen hat Auswirkungen auf unseren Glukose-Stoffwechsel +++ Langeweile schadet dem Lernen +++ Kranke Ameisen opfern sich selbst +++**********Weiterführende Quellen zu dieser Folge:Glucose homeostasis during recurrent periods of sleep restriction and recovery in healthy young adults, Sleep, 30.10.2025Control-value appraisals and the emergence of students' boredom: An in situ perspective within lessons, British Journal of Educational Psychology, 22.11.2025How Musicians Express Intended Bodily Movement Directions through Acoustic Features, ASA Acoustical Society, 02.12.2025The Decision-making Process and Impact of Individual Decisions for Joint Consumption, Journal of Marketing Research, 09.10.2025Public health at multi-day youth-focused mass gathering events: a scoping review of the evidence, Public Health, 24.10.2025Alle Quellen findet ihr hier.**********Ihr könnt uns auch auf diesen Kanälen folgen: TikTok und Instagram .

My guest this week is Steve Phillips, CEO of Zappi and chair of the Mayor's Sustainability Council.He has been at the forefront of transforming the insights industry. Under his leadership, Zappi has pioneered AI-driven tools that help creators worldwide test, validate, and scale ideas—long before AI became mainstream. That doesn't mean he's old, by the way. Today, he's doubling down on new models that unlock deeper value from research data.He's also the coauthor of The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, written with Ryan Barry, former president of Zappi, and PepsiCo leaders Stefan Gans and Kate Sharp. The book provides organizations with a blueprint for becoming truly customer-centric by anticipating shifts in behavior before they happen.Beyond innovation, Steve is passionate about building a sustainable future for the insights industry—ensuring it grows in ways that serve both businesses and the planet. What a novel idea.His global perspective, shaped by working across four continents, combined with his award-winning work in behavioral economics, has earned him recognition from the European Society for Opinion and Marketing Research, the Market Research Society, the Advertising Research Foundation, and many more.Simply put, Steve is an innovator, author, and sustainability champion who is redefining what insights can—and should—be.

During Ep. 65 of the State of the Market for Law Firm Sales in 11 Minutes, Nicole Bergen, Founder & Chief Strategist for Elevate Marketing Research, joins to address the following 2 questions:   Question 1: What do you recommend for PI firms seeking to develop & measure their firm's brand value, including how to score high on Elevate's Brand Report Card?   Question 2: What are your thoughts about how a PI firm's brand value can enhance a PI firm's value when planning for a sale exit strategy?   When developing brand for a Personal Injury Law Firm, Bergen emphasizes the need to focus on what is important to the consumer, urging listeners to consider advertising as “Me-vertising,” i.e., what is in it for me, the consumer – the client?   As Bergen states, “If you can't answer that question, you're not developing a brand. A brand is the answer to that question.”   Bergen also describes aspects of Elevate's Brand Report Card, including suggesting that Personal Injury Law Firms identify their Unique Selling Point (USP) and structure “Me-vertising” with a focus on 1 or 2 USPs, followed by measuring how a USP performs in the marketplace to attract more clients based upon that USP, i.e., its brand.   Bergen suggests that PI firms consider the following:   “How can you demonstrate empathy to the consumer?”   When discussing how brand value can enhance a Personal Injury Law Firm's value in contemplation of an exit/sale or to bolster investment, Bergen points out that data analytics can support a PI law firm's brand value.   Poock adds that demonstrating brand value will also result in adding a separate line item to the sale of Personal Injury Law Firms, in addition to determining a multiple of EBITDA.   As Poock states, “[W]hen firms can have and present data analytics that show that “Me-vertising” is translating into sales because of brand value, that's going to add additional zeros . . . could be a lot of zeros, by the way, when you are taking on, as Nicole is saying, an investor, or when you are selling your Personal Injury Law Firm.”

In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion. From buzzword bingo to AI's real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.Opinions are the guest's own.

Five Guys was the fastest-growing fast food chain in the world.  And that's partly due to one clever bit of menu psychology.  Today on Nudge, Richard Shotton explains:  - The psychology behind the Five Guys menu  - How Kraft made a healthier Mac & Cheese (without losing customers)  - Why 99% of marketers would have ruined Pumpkin Spice Latte ---  Read Richard's book: https://a.co/d/fEW7amQ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  --- Today's sources Lee, L., Frederick, S., & Ariely, D. (2006). Try it, you'll like it: The influence of expectation, consumption, and revelation on preferences for beer. Psychological Science, 17(12), 1054–1058. Nelson, L. D., & Meyvis, T. (2008). Interrupted consumption: Disrupting adaptation to hedonic experiences. Journal of Marketing Research, 45(6), 654–664. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. Shu, S. B., & Gneezy, A. (2010). Procrastination of enjoyable experiences. Journal of Marketing Research, 47(5), 933–944. Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. Journal of Personality and Social Psychology, 92(3), 389–401.

Another Monday means it's time for another installment of our “5 Ways To Monday” series… That something this round is tactfully market against your competitors. We're not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.  

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.

We are together in South Bend and teach a class to PhD students in the Mendoza College of Business at the University of Notre Dame. Our joint teaching experience makes us wonder: What should all doctoral students learn or what should we all teach the next generation of IS students? We come up with Nick's rules for a good PhD education: First, understand what knowledge and inferences are. Second, learn different methods and then deep dive into a primary method. Third, pick a domain and learn its foundations and history. Fourth, develop a mindset of mastery to become the world's expert on your topic. And finally, develop and hone your writing skills.  Episode reading list Bacon, F. (1620/2019). Novum Organum. Anodos. Hume, D. (1748/1998). An Enquiry Concerning Human Understanding. In J. Perry & M. E. Bratman (Eds.), Introduction to Philosophy: Classical and Contemporary Readings (3rd ed., pp. 190-220). Oxford University Press. Popper, K. R. (1959). The Logic of Scientific Discovery. Basic Books. Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). Sage Publications. Berente, N., Ivanov, D., & Vandenbosch, B. (2007). Process Compliance and Enterprise Systems Implementation. In: Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Waikoloa, Hawaii, pp. 222-231. Castelo, N., Bos, M. W., & Lehmann, D. R. (2019). Task-Dependent Algorithmic Aversion. Journal of Marketing Research, 56(5), 809-825. Recker, J. (2021). Scientific Research in Information Systems: A Beginner's Guide (2nd ed.). Springer. Mackie, J. L. (1965). Causes and Conditions. American Philosophical Quarterly, 2(4), 245-264. Gable, G. G. (1994). Integrating Case Study and Survey Research Methods: An Example in Information Systems. European Journal of Information Systems, 3(2), 112-126. Chalmers, A. F. (2013). What Is This Thing Called Science? (4th ed.). Hackett. Shadish, W. R., Cook, T. D., & Campbell, D. T. (2001). Experimental and Quasi-Experimental Designs for Generalized Causal Inference (2nd ed.). Houghton Mifflin. Taylor, F. W. (1911). The Principles of Scientific Management. Harper and Bros. March, J. G., & Simon, H. A. (1958). Organizations. John Wiley & Sons. Nelson, R. R., & Winter, S. G. (1982). An Evolutionary Theory of Economic Change. Harvard University Press. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why cringeworthy ads spread faster than good ones. They reveal how vicarious embarrassment drives word-of-mouth and why brands might benefit from being talked about badly rather than not at all.Topics covered:   [01:00] "That's So Cringe-Worthy: Understanding What Cringe Is and Why We Want to Share It"[03:00] The difference between empathetic embarrassment and cringe[04:00] Why Pepsi's Kendall Jenner ad generated more discussion than polished Super Bowl spots[05:00] How social comparison drives cringe sharing[06:00] Brand loyalty as a shield against cringe backlash[07:00] Recovery strategies for cringeworthy moments To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Escoe, Brianna & Martin, Nathanael & Salerno, Anthony. (2025). That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It. Journal of Marketing Research. 62. 10.1177/00222437241305104.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover that authenticity in advertising isn't what most marketers think it is. They explore four distinct dimensions of authenticity and reveal why the most "real" ads don't always drive the best results.Topics covered:   [01:00] "Does it Pay to Be Real: Understanding Authenticity and TV Advertising"[02:00] The four dimensions of authenticity in advertising[03:00] Why brand essence beats heritage and realism[05:00] When unrealistic ads outperform everyday scenarios[07:00] How product type and brand size affect authenticity strategy[08:00] Why user-generated content isn't always the answer  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Becker, Maren, Nico Wiegand, and Werner Reinartz. “Does It Pay to Be Real? Understanding Authenticity in TV Advertising.” Journal of Marketing Research. https://journals.sagepub.com/doi/10.1177/0022242918815880 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of the Profitable Christian Business Podcast, Doug Greathouse sits down with Jennifer Elia, founder of Lead Funnel Scale and a marketing strategist helping businesses grow through simple, effective, and sustainable strategies. Jennifer shares how her homesteading lifestyle connects to her faith and her approach to marketing. She explains why consistency matters more than chasing viral trends, how systems prevent burnout, and why trust is the foundation of lasting client relationships. With her focus on data, research, and simplicity, Jennifer equips small businesses to create profitable campaigns without gimmicks or overwhelm. You'll discover: Why consistency trumps virality in long-term marketing success How building trust and relationships drives real growth The role of systems in avoiding burnout and scaling smart How data and research optimize campaigns for profit Why small businesses matter for protecting community freedom How Jennifer's faith shapes her client-first approach to business

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover how our brains decide whether we like an ad in just three seconds, revealing that early emotional impact matters more than dramatic endings for advertising success.Topics covered:   [01:00] "Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics"[02:00] How fast people decide if they like or dislike an ad[03:00] Brain activity shifts from emotion to social cognition to evaluation[04:00] Early neural signals predict population-level ad performance[05:00] First 10 seconds matter more than the ending[06:00] Why early branding beats waiting until the end  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Chan, Hang-Yee, Maarten A. S. Boksem, Vinod Venkatraman, Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts. 2024. “Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.” Journal of Marketing Research. https://doi.org/10.1177/00222437231194319 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how advertising creates both immediate sales and long-term brand value through an integrated approach that connects thinking, feeling, and doing.Topics covered:   [01:00] "Discovering How Advertising Grows Sales and Builds Brands"[02:00] Do marketers design campaigns for both short- and long-term goals?[04:00] The integrated hierarchy framework: think, feel, do[05:00] Five years of soft drink brand data across 30,000 interviews[07:00] Why this brand's path was experience, then think, then feel[08:00] Advertising's direct impact on feelings and immediate sales  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bruce, N. I., Peters, K., & Naik, P. A. (2012). Discovering how advertising grows sales and builds brands. Journal of Marketing Research. https://doi.org/10.1509/jmr.11.0060  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how perceived brand simplicity creates higher consumer expectations that backfire when failures occur. They explore why simple brands face harsher judgment than complex ones when things go wrong.Topics covered: [01:00] "Keep It Simple: Consumer Perceptions of Brand Simplicity and Risk"[02:00] Simplicity versus vagueness in marketing[03:00] How simple brands create lower risk perceptions[04:00] YouTube TV's confusing interface betrays simple expectations[05:00] Mental simplicity equals fewer moving parts[06:00] The white couch analogy for brand disappointment  To learn more, visit marketingarchitects.com/podcast or join our newsletter at marketingarchitects.com/newsletter. Resources: Light, N., & Fernbach, P. M. (2024). Keep it simple? Consumer perceptions of brand simplicity and risk. Journal of Marketing Research. https://doi.org/10.1177/00222437241248413 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Today, we continue our conversation with Ayelet Fishbach.Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the best-selling author of GET IT DONE: Surprising Lessons from the Science of Motivation.  Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago. Fishbach's research has been published in many journals, including Nature, Psychological Review, Psychological Science, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including the New York Times, Financial Times, WSJ, CNN, and NPR.In this second part of our conversation, we dive deeper into the practical strategies for sustaining motivation when the initial excitement fades. Ayelet reveals how to boost intrinsic motivation, navigate the vulnerable middle stage of goal pursuit, and overcome the common challenges that derail our best intentions.Key topics include:Three strategies for boosting intrinsic motivationWhen to persist with goals versus when to let them goThe motivation challenge of the middle stage and solutions for staying engagedHow to monitor progress effectively using "half full" versus "half empty" approachesStrengthening identity and values to resist temptation in crucial momentsThe psychology of sharing goals publicly and when to keep them privateEffective self-talk techniques using distancing language for better self-regulationWhy follow-through is challenging and strategies for bridging intention-action gapsWhether you're struggling to maintain momentum on important projects, trying to build sustainable habits, or helping your team stay motivated through challenging periods, Ayelet's research-backed insights provide proven methods for turning motivation science into lasting behavioral change.Ayelet Fishbach's Website: https://www.ayeletfishbach.com/ Ayelet Fishbach's Book: https://www.amazon.com/Get-Done-Surprising-Lessons-Motivation/dp/0316538345 -Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99 Chapters:(00:00) Introduction(01:20) Tool: Three Strategies for Boosting Intrinsic Motivation(05:00) Technique: When to Persist vs When to Let Goals Go(08:25) Tip: Navigating the Vulnerable Middle Stage of Goals(11:15) Tool: Half Full vs Half Empty Progress Monitoring(14:30) Technique: Strengthening Identity to Resist Temptation(19:20) Tip: The Psychology of Sharing Goals Publicly(22:45) Tool: Effective Self-Talk Using Distancing Language(24:25) Technique: Bridging the Intention-Action Gap(27:25) Tip: Combining Multiple Goals for Better Follow-Through(28:34) Conclusion#CharlesGood #AyeletFishbach #TheGoodLeadershipPodcast #MotivationScience #BehavioralScience #GetItDone #IntrinsicMotivation #GoalPersistence #MiddleStageMotivation #ProgressMonitoring #TemptationResistance #SelfTalk #IntentionActionGap #GoalSupport #BehavioralChange #HabitFormation #SelfRegulation #MotivationResearch #HumanBehavior #PerformanceOptimization

In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising. The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in marketing strategies.We hope you enjoy the show!Our Guest:David TiltmanChief Content Officer, WARC; SVP Content, LIONS Intelligencehttps://www.linkedin.com/in/david-tiltman-5a2a6614/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Episode Takeaways:Cannes Lions has evolved significantly since 2008, becoming a major global marketing event.The festival includes both a core event and a vibrant fringe, offering diverse experiences.Creativity must be linked to commercial effectiveness in today's marketing landscape.The rise of AI is reshaping how marketers approach creativity and effectiveness.Craftsmanship in marketing is essential and cannot be easily automated.The American marketing landscape is sophisticated but has its challenges.The Multiplier Effect highlights the importance of effective marketing strategies.Marketers need to communicate effectiveness in relatable terms to a broader audience.The tension between best practices and market trends is a significant challenge.Lions Intelligence aims to provide valuable insights and tools for marketers.Chapters00:00 - Introduction00:58 - The Evolution of Cannes Festival03:48 - Experiencing the Fringe and Spontaneity05:55 - Making Effectiveness Entertaining07:54 - Balancing Creativity and Effectiveness09:45 - The Shift in Festival Programming11:48 - The Multiplier Effect and Industry Response14:24 - Emerging Trends and Frameworks16:10 - The Evolving Landscape of Marketing Practices18:40 - Navigating the Creator Economy and Brand Recognition21:30 - The Craft of Marketing: Balancing Creativity and Consistency22:46 - American Marketing: Insights and Challenges27:34 - Introducing Lions Intelligence: A New Era in Marketing Research

Super Mario Bros is 40 years old. It's an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it's incredibly popular. Over 40 million people have played it. Why? Because it's packed with psychological tips that hook players in and keep them playing. Today, Ramli John explains the subtle behavioural science tricks Super Mario games use to keep us playing. ---  Ramli's book EUREKA: https://www.delightpath.com/book/eureka Ramli's website: https://www.delightpath.com/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Visit the new website: https://www.nudgepodcast.com/ ---  Sources:  Alter, A. L. (2023). Anatomy of a breakthrough: How to get unstuck when it matters most. Simon & Schuster. Allen, E. J., Dechow, P. M., Pope, D. G., & Wu, G. (2017). Reference-dependent preferences: Evidence from marathon runners. Management Science, 63(6), 1657–1672. Fishbach, A. (2022). Get It Done: Surprising lessons from the science of motivation. Little, Brown Spark. Graves, P. (2010). Consumer.ology: The truth about consumers and the psychology of shopping. Nicholas Brealey Publishing. Kivetz, R., Urminsky, O., & Zheng, Y. (2006). The goal‑gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention. Journal of Marketing Research, 43(1), 39–58. Music by Koji Kondo, © 1985 Nintendo

Today, we are joined by Ayelet Fishbach.Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the best-selling author of GET IT DONE: Surprising Lessons from the Science of Motivation. Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago.Fishbach's research has been published in many journals, including Nature, Psychological Review, Psychological Science, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including the New York Times, Financial Times, WSJ, CNN, and NPR.In this episode, we explore the fascinating science behind what truly drives human motivation and why so many of our common approaches to goal setting actually work against us. Ayelet reveals the three critical traps that undermine our motivation from the start: focusing on means rather than ends, being too concrete in our goal setting, and framing goals as things to avoid rather than pursue.Key topics include:The Baron von Münchhausen story and the impossibility of self-motivation through willpower aloneThe three goal-setting traps that sabotage motivation: means-focused goals, overly concrete targets, and avoidance framingWhy fantasizing about success actually reduces the likelihood of achieving your goalsWhy 10,000 steps became a global phenomenonHow incentives can backfireUncertain incentives and why mystery bonuses motivate more than fixed rewardsHow to make goals more emotionally engagingWhether you're leading a team, pursuing personal goals, or trying to understand what truly motivates human behavior, Ayelet's research-backed insights provide a roadmap for creating sustainable motivation that leads to real results.Ayelet Fishbach's Book: https://www.amazon.com/Get-Done-Surprising-Lessons-Motivation/dp/0316538345 -Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:10) Tool: Understanding the Baron von Münchhausen Metaphor for Self-Motivation(02:25) Technique: Avoiding the Three Goal-Setting Traps That Undermine Motivation(06:25) Tip: Why Approach Goals Work Better Than Avoidance Goals(07:50) Tool: Learning About Motivation from Graduate School and Early Career Challenges(10:05) Technique: Why Fantasizing About Success Reduces Action and What Works Instead(12:00) Tip: The Power of Numbers in Goal Setting and the 10,000 Steps Phenomenon(15:20) Tool: Understanding When Incentives Help and When They Backfire(18:45) Technique: The Cobra Effect and How Poor Incentive Design Creates Unintended Consequences(20:10) Tip: Why Uncertain Incentives Are More Motivating Than Fixed Rewards(22:30) Tool: Why Excitement Predicts Persistence Better Than Importance(24:45) Technique: Making Goals More Emotionally Engaging for Sustainable Motivation(25:50) Conclusion#CharlesGood #AyeletFishbach #TheGoodLeadershipPodcast #MotivationScience #BehavioralScience #GoalSetting #GetItDone #SelfMotivation #IncentiveDesign #GoalPersistence #BehavioralChange #MotivationResearch #IntrinsicMotivation #ExtrinsicMotivation #GoalPsychology #PerformanceMotivation #HumanBehavior #OrganizationalBehavior #LeadershipMotivation #BehavioralEconomics

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.Topics covered:   [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"[04:00] Why personalized ads can underperform generic ones[05:00] Customer journey signals that predict ad effectiveness[06:00] Review site visits as high-intent indicators[09:00] Broad reach versus moment marketing strategies[11:00] Lab study confirms field experiment results  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Have you ever said “thank you” to a chatbot or Chat GPT? Well, you're not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show.  In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour, and why people treat AI like it's part of the cast of Friends. Meanwhile, Colin keeps things grounded with real-life examples with his usual “so what?” test. What You'll Learn in This Episode: Why 50% of customers trust companies less when they know AI is involved How AI literacy backfires (the more people understand it, the less they use it!) The subtle “outgroup” bias customers apply to AI systems Why hedonic recommendations (like chocolate) must come from humans How one bad AI interaction can poison the well for all future ones What the hell “personification” means—and why it matters for your brand The surprising emotional tension behind AI adoption (it's empowering and scary) Best Quote from the Episode: “AI isn't human, but customers treat it like it is—and that means it's being judged by human standards. If it screws up once, they'll remember. And they'll blame all AI for it.” – Professor Ryan Hamilton Resources Mentioned This podcast is sponsored by SOCAP International and IA Solutions, who are both as passionate about improving customer experience as we are. SOCAP: https://socap.org/ IA Solutions: https://iacallcenter.com/  Research References: Castelo, Noah, Maarten W. Bos, and Donald R. Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Dietvorst, Berkeley J., Joseph P. Simmons, and Cade Massey (2015), “Algorithm aversion: people erroneously avoid algorithms after seeing them err,” Journal of Experimental Psychology: General, 144, 1, 114. Hermann, Erik, and Stefano Puntoni, (2024), “Artificial intelligence and consumer behavior: From predictive to generative AI,” Journal of Business Research, 180, 114720. Ipsos (2022), “Global opinions about AI – January 2022, https://t.ly/qyyEI Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. Puntoni, Stefano, Rebecca W. Reczek, Markus Giesler, and Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131-151. Santoro, Erik, and Benoît Monin (2023), “The AI Effect: People rate distinctively human attributes as more essential to being human after learning about artificial intelligence advances,” Journal of Experimental Social Psychology 107, 104464. About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press Follow Ryan on LinkedIn.   Subscribe & Follow   Apple Podcasts Spotify

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you've never heard before.  This is The Copywriter Club Podcast. I've interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I've heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the many other topics we talk about every week. Often the topics we cover are good reminders of things I already know but maybe don't apply to my business the way I should. Other times I hear ideas that I have implemented and what we talk about is a confirmation that what I'm doing in my business is helpful to my clients. And yet, I am constantly surprised by new ideas, new ways to do old things, and new insights that guests share that have never occurred to me before. That happened as I was recording this episode. My guest today is my friend Grace Baldwin. Grace is a copywriter with a background in strategy and product development. She's in the process of building her own design agency. Grace has constantly leveled up as she's built her business, working with bigger clients, taking on bigger projects and helping to create more impact for the brands she works on. While we were talking, she shared one way she does brand voice research—something I have never heard other copywriters doing and something that has never occurred to me before… and yet it's the kind of idea that may help you as you conduct research for your clients, especially if they are in early stages and don't yet have a lot of customers to intervew or survey.  After hearing that, I shared my favorite research technique for getting a founder to share the features, benefits and other details about a product in a way that helps me capture these for my sales copy. If you want to hear either or both of these ideas, you're going to have to listen to the rest of the podcast. Before we do that though, since one of the topics we touch on in this podcast is research, I want to share with you all of my research secrets… the 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. I've shared them all… more than twenty different techniques for capturing ideas, plus all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  You can learn more about this unique resource at thecopywriterclub.com/researchmastery … research mastery is all one word. Check out thecopywriterclub.com/researchmastery. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Grace Baldwin.   INTERVIEW TRANSCRIPT COMING   Thanks Grace for sharing the details of your career journey and what you're building at your agency today. I want to echo what Grace said about finding a community of copywriters who can help you on your own career journey. I've told my own story several times, but it bears repeating the lesson,

Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.

Consumers have a lot to says about representation in marketing. In the research study I conducted, their verbatims were quite telling when I asked them about what they liked and disliked about the ways brands were engaging in representation and marketing. I also asked them about what they wished brands knew about representation in marketing. In this episode, I walk you through the core themes that came from their responses to those questions. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter ep. 160 - Representation matters to consumers now more than ever [Research] - https://inclusionandmarketing.com/representation-matters-to-consumers-research/

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore whether price promotions deliver more than just temporary sales spikes. They examine how different product categories respond to discounts and reveal when promotions might help or harm brand loyalty.Topics covered:   [01:00] "The Long-Term Effects on Category Incidents"[02:00] How soup and yogurt categories respond to promotions[03:00] The short-term impact of discounts on sales[05:00] Premium brands and the "discount doom loop"[07:00] When promotions actually build customer retention[08:30] Using offers effectively for new TV advertisers  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Pauwels, K., Hanssens, D. M., & Siddarth, S. (2002). The long-term effects of price promotions on category incidence, brand choice, and purchase quantity. Journal of Marketing Research, 39(4), 421–439. https://doi.org/10.1509/jmkr.39.4.421.19114  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Dal Perio is a Senior Manager of Sensory & Product Insights at Starbucks, with 30 years of experience in Sensory Science, Consumer Research, and Marketing Research across seven Fortune 500 companies including Johnson & Johnson, Diageo, and Unilever.   His expertise spans Product Innovation, Consumer Research, Quality Assurance, and Product Testing. At Starbucks, he focuses on Sensory & Product Insights for various channels, ensuring optimal research solutions. He's actively involved in numerous professional sensory organizations and was mentored by Rose Marie Pangborn.   To be put in touch with Dal, please contact Aigora. To learn more about Aigora, please visit www.aigora.com

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive. You'll learn: Why most digital ads fail and how short-term thinking is to blame. The hidden power of repeated exposure (feat. Moreland & Beach's 1992 study). How slow-motion, jingles, and branding signals can make products feel more premium. Why targeting is overrated. The one thing marketers should focus on to create better campaigns without breaking the bank. This episode contains strong language.  ---- Access the bonus episode: https://nudge.kit.com/07a850cbb7 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Tom's book: https://www.koganpage.com/digital-technology/digital-darwinism-9781398601925  Follow Tom on LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Follow Tom on Twitter/X: https://twitter.com/tomfgoodwin ---- Sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business. Goodwin, T. (2018). Digital Darwinism: Survival of the fittest in the age of business disruption. Kogan Page. Innes, M. (2023, May 5). CMO tenure falls to lowest level in more than a decade. MarketingWeek. https://www.marketingweek.com/cmo-tenure-falls/ Moreland, R. L., & Beach, S. R. (1992). Exposure effects in the classroom: The development of affinity among students. Journal of Experimental Social Psychology, 28(3), 255–276. https://doi.org/10.1016/0022-1031(92)90055-O SungJin, J. & Dubois, D. (2022). When and how slow motion makes products more luxurious. Journal of Marketing Research.

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said. There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will help you write the copy. If they say, "The other way took too long," you how them that your way is shorter. If they say, "The other provider was rude," you show them why you're polite. In this episode, we'll talk about... ...the importance of interviews in market research ...the very worst question you can ask in an interview ...the 3 points you need to uncover in your client's backstory ...two mistakes that can make your interview go on longer (or at least SEEM to go on forever) ..why it may not be a good idea to offer a reward (bribe?) for participating If you'd like to learn more about the customer backstory, I have a free resource for you: https://cathygoodwin.com/baggage Also check out my newest book, Your Mess is Not Your Message. It's about branding yourself as a small business and it's free with Kindle Unlimited. Please leave a review so I'll know what you think! I'm also available for a 90-minute consultation or a quick video review of your work. If you'd like to have my critique your website in a future episode of this podcast, send me a message here. Or reply to a newsletter post.  

Rich gives you 5 Ways to do Market Research for NO MONEY!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore the difference between brand loyalty and repeat purchasing. They discuss how brands can misinterpret habitual buying as true loyalty.Topics covered:   [01:00] "Brand Loyalty Versus Repeat Purchasing Behavior"[02:00] Examples of brand loyalty vs. habitual purchasing[04:00] Distinction between repeat purchasing and brand loyalty[05:10] Brands with the most loyal customers[07:00] Surprising entries on the brand loyalty list[09:00] Importance of mental and physical availability  To learn more, visit marketingarchitects.com/podcast or sign up for our newsletter at marketingarchitects.com/Newsletter. Resources: Jacoby, J., & Chestnut, R. W. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. *Journal of Marketing Research*, 10(1), 1-9. https://doi.org/10.2307/3149402  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Do you know the difference between a plan and a strategy? To reach your business goals, you need both. Today's guest shares a new approach to growth strategy. As the Founder and CEO of Demand Metric, Jesse Hopps has spent the last 18 years working with senior executives at many of the world's largest organizations to accelerate revenue growth with focused problem-solving. He's on a mission to help 500 clients earn $500K+/year in semi-retirement doing growth strategy work. He is disrupting what he calls the broken growth model of the Strategy Consulting industry, which is largely controlled by Ivy League firms that are being increasingly questioned about the effectiveness and value of their services. Demand Metric has served over 8,000 clients including Microsoft, Salesforce, Apple, Amazon, Fidelity Investments, US Bank, Verizon, and many more!  Building a Marketing Membership Jesse and his partners grew a community of over 250,000 marketing professionals through SEO content marketing and email. Their goal was to provide a productized version of consulting through research-based, customizable tools. Today they have over 670 templates, including everything from case studies to marketing plan presentations, job descriptions, and CRM assessments.  A major turning point for the company came when they started content licensing with large organizations, first the American Marketing Association (AMA) and later the Association of International Product Managers & Marketers (AIPMM). Those partnerships put Demand Metric on the map as a credible brand and industry leader. Soon enough, more organizations began to reach out for research reports and custom content. Plan vs. Strategy Jesse's mission is to disrupt the consulting industry by providing more value to the client. His approach is based on the book Good Strategy, Bad Strategy by Richard Rumelt, which focuses on challenges over goals. Most business leaders base their strategy on goals: they want to reach a certain revenue number and they have a plan to achieve that goal. But you need a strategy to overcome any potential obstacles on the path to that goal. The first step is to get all the issues on the table that might prevent you from achieving your vision. Then, figure out which problems you need to solve to make achieving your goal inevitable.  Enjoy this episode with founder Jesse Hopps… Soundbytes 12:46-13:20 “They taught me that if you've got emails and people that are engaged and a good audience, you can monetize this. I had no idea, that wasn't what we set out to do in our business. It was always a subscription model, working with these associations. I said, ‘What do people pay for that kind of thing?' They said, ‘We'll give you $5,000 if you send this email out. I said that's probably the easiest $5,000 I've ever made in my life.”  24:13-24:39 “Anyone who's been in consulting knows it can be very lonely if you're an entrepreneur or solopreneur. So having a group of others, going through building their business, bouncing ideas off of them…We've built online communities before. It's hard to get them really active and a great culture in a community, but this one kind of just took off on its own. I think mainly because there was a common purpose and vision for the group.” 31:03-31:24 “The art of strategy isn't so much about setting big goals and then creating a bunch of disconnected initiatives around hopefully all these things added up will equal us hitting the goal. It's about getting all the issues of why you maybe won't hit that goal on the table and figuring out what would need to be true, what would need to be solved, in order to make achieving that goal inevitable.” Quotes “Everything we've built has been based on request.”  “We take theory and turn it into simple, practical tools that are flexible and customizable.” “There was an alternative way to deliver value to a big company that the big consulting don't really do. The client taught me that there's a lot of value in having someone work alongside of them and their team as a coach.” “I want to disrupt the traditional consulting paradigm. I think the McKinseys of the world have been charging a lot of money for nice-looking plans, but a lot of them fail to get executed.”  “The art of strategy isn't so much about setting big goals… It's about getting all the issues of why you maybe won't hit that goal on the table.” Links mentioned in this episode: Demand Metric website: http://www.demandmetric.com  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessehopps  Connect with Jesse on Instagram: https://www.instagram.com/jessehopps/ 

Looking for new ways to advertise your business in the digital age? Listen to this episode on how we conduct marketing research using digital billboard advertising as the main channel attribution model with Favour Obasi-ike. Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

Would you be more adventurous if you had more structure? Do you multitask while brushing your teeth? And what would Mike's perfect brother Peter do?  SOURCES:David Brooks, opinion columnist for The New York Times.Colin Camerer, professor of economics at the California Institute of Technology.James Clear, writer.Mason Currey, author.David Goggins, ultra-endurance athlete and retired U.S. Navy SEAL.Jesse Itzler, entrepreneur and author.Katy Milkman, professor of operations, information and decisions at the Wharton School at the University of Pennsylvania and host of the Choiceology podcast.Aneesh Rai, professor of management and organization at the University of Maryland.Tony Robbins, author, motivational speaker, and life coach.Sydney Scott, professor of marketing at Washington University in St. Louis.Cass Sunstein, professor and founding director of the Program on Behavioral Economics and Public Policy at Harvard Law School.Elanor Williams, professor of marketing at Washington University in St. Louis. RESOURCES:"A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-Off Between Goal Granularity and Flexibility," by Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman, and Angela L. Duckworth (Journal of Applied Psychology, 2023)."What's Next? Advances and Challenges in Understanding How Environmental Predictability Shapes the Development of Cognitive Control," by Yuko Munakata, Diego Placido, and Winnie Zhuang (Current Directions in Psychological Science, 2023)."A Neural Autopilot Theory of Habit: Evidence From Consumer Purchases and Social Media Use," by Colin Camerer, Yi Xin, and Clarice Zhao (Journal of the Experimental Analysis of Behavior, 2023)."In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You," by Sydney E. Scott and Elanor F. Williams (Journal of Marketing Research, 2022).Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear (2018).Evicted: Poverty and Profit in the American City, by Matthew Desmond (2016).Living with a SEAL: 31 Days Training with the Toughest Man on the Planet, by Jesse Itzler (2015)."The Good Order," by David Brooks (The New York Times, 2014).Daily Rituals: How Artists Work, by Mason Currey (2013).