Podcasts about Marketing research

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.Topics covered:   [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"[04:00] Why personalized ads can underperform generic ones[05:00] Customer journey signals that predict ad effectiveness[06:00] Review site visits as high-intent indicators[09:00] Broad reach versus moment marketing strategies[11:00] Lab study confirms field experiment results  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Have you ever said “thank you” to a chatbot or Chat GPT? Well, you're not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show.  In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour, and why people treat AI like it's part of the cast of Friends. Meanwhile, Colin keeps things grounded with real-life examples with his usual “so what?” test. What You'll Learn in This Episode: Why 50% of customers trust companies less when they know AI is involved How AI literacy backfires (the more people understand it, the less they use it!) The subtle “outgroup” bias customers apply to AI systems Why hedonic recommendations (like chocolate) must come from humans How one bad AI interaction can poison the well for all future ones What the hell “personification” means—and why it matters for your brand The surprising emotional tension behind AI adoption (it's empowering and scary) Best Quote from the Episode: “AI isn't human, but customers treat it like it is—and that means it's being judged by human standards. If it screws up once, they'll remember. And they'll blame all AI for it.” – Professor Ryan Hamilton Resources Mentioned This podcast is sponsored by SOCAP International and IA Solutions, who are both as passionate about improving customer experience as we are. SOCAP: https://socap.org/ IA Solutions: https://iacallcenter.com/  Research References: Castelo, Noah, Maarten W. Bos, and Donald R. Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Dietvorst, Berkeley J., Joseph P. Simmons, and Cade Massey (2015), “Algorithm aversion: people erroneously avoid algorithms after seeing them err,” Journal of Experimental Psychology: General, 144, 1, 114. Hermann, Erik, and Stefano Puntoni, (2024), “Artificial intelligence and consumer behavior: From predictive to generative AI,” Journal of Business Research, 180, 114720. Ipsos (2022), “Global opinions about AI – January 2022, https://t.ly/qyyEI Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. Puntoni, Stefano, Rebecca W. Reczek, Markus Giesler, and Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131-151. Santoro, Erik, and Benoît Monin (2023), “The AI Effect: People rate distinctively human attributes as more essential to being human after learning about artificial intelligence advances,” Journal of Experimental Social Psychology 107, 104464. About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press Follow Ryan on LinkedIn.   Subscribe & Follow   Apple Podcasts Spotify

Have you ever said “thank you” to a chatbot or Chat GPT? Well, you're not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show.  In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour, and why people treat AI like it's part of the cast of Friends. Meanwhile, Colin keeps things grounded with real-life examples with his usual “so what?” test. What You'll Learn in This Episode: Why 50% of customers trust companies less when they know AI is involved How AI literacy backfires (the more people understand it, the less they use it!) The subtle “outgroup” bias customers apply to AI systems Why hedonic recommendations (like chocolate) must come from humans How one bad AI interaction can poison the well for all future ones What the hell “personification” means—and why it matters for your brand The surprising emotional tension behind AI adoption (it's empowering and scary) Best Quote from the Episode: “AI isn't human, but customers treat it like it is—and that means it's being judged by human standards. If it screws up once, they'll remember. And they'll blame all AI for it.” – Professor Ryan Hamilton Resources Mentioned This podcast is sponsored by SOCAP International and IA Solutions, who are both as passionate about improving customer experience as we are. SOCAP: https://socap.org/ IA Solutions: https://iacallcenter.com/  Research References: Castelo, Noah, Maarten W. Bos, and Donald R. Lehmann (2019), “Task-Dependent Algorithm Aversion,” Journal of Marketing Research, 56 (5), 809-825. Dietvorst, Berkeley J., Joseph P. Simmons, and Cade Massey (2015), “Algorithm aversion: people erroneously avoid algorithms after seeing them err,” Journal of Experimental Psychology: General, 144, 1, 114. Hermann, Erik, and Stefano Puntoni, (2024), “Artificial intelligence and consumer behavior: From predictive to generative AI,” Journal of Business Research, 180, 114720. Ipsos (2022), “Global opinions about AI – January 2022, https://t.ly/qyyEI Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108. Puntoni, Stefano, Rebecca W. Reczek, Markus Giesler, and Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85 (1), 131-151. Santoro, Erik, and Benoît Monin (2023), “The AI Effect: People rate distinctively human attributes as more essential to being human after learning about artificial intelligence advances,” Journal of Experimental Social Psychology 107, 104464. About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 86,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press Follow Ryan on LinkedIn.   Subscribe & Follow   Apple Podcasts Spotify

Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planning is that omnichannel campaigns are connected by data and technology from the get-go, whereas multichannel campaigns put ads into different channels one by one. The distinction is subtle – but the disparity in results can be massive. Across UK, US and Australian markets, the research found omnichannel ad campaigns outperform multichannel campaigns on nearly every metric by up to 90 per cent, delivering steep upside for marketing teams in improving the ROI performance of their paid media schedules. It also found that properly linking campaigns across channels significantly reduces the mental load on consumers, and therefore ad fatigue, and drives more conversions, faster. Versus “disconnected” multichannel campaigns, omnichannel campaigns were “one and a half times more persuasive, 50 per cent better at building emotional connection with audiences and 70 per cent better at encoding messages in long-term memory”, according to The Trade Desk Director of Marketing Research and Insights, Sara Picazo. Brands switching to omnichannel approaches also report massive performance gains: Picazo said working with The Trade Desk, IKEA boosted conversions by 339 per cent and cut time to conversion by 10 per cent.Likewise, Nunn Media Head of Digital and Data Lee Foster said brands taking an omnichannel approach are making lasting reductions in performance media costs – one client has cut cost per acquisition by 24 per cent, sustained over a nine-month period. Picazo and Foster urge brands not already harnessing omnichannel approaches to test the theory themselves. But the research also has implications for the way brand and agency planning teams are set up.See omnystudio.com/listener for privacy information.

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Grace's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Full Transcript: Rob Marsh: Hidden inside this podcast are a couple of ideas that will take your research game to another level… and I promise at least one of these you've never heard before.  This is The Copywriter Club Podcast. I've interviewed close to 350 different copywriters and close to another hundred or so other experts on this podcast over the past eight years. And you would think that by now, I've heard just about everything there is to learn or know about copywriting, research, persuasion, finding clients and the many other topics we talk about every week. Often the topics we cover are good reminders of things I already know but maybe don't apply to my business the way I should. Other times I hear ideas that I have implemented and what we talk about is a confirmation that what I'm doing in my business is helpful to my clients. And yet, I am constantly surprised by new ideas, new ways to do old things, and new insights that guests share that have never occurred to me before. That happened as I was recording this episode. My guest today is my friend Grace Baldwin. Grace is a copywriter with a background in strategy and product development. She's in the process of building her own design agency. Grace has constantly leveled up as she's built her business, working with bigger clients, taking on bigger projects and helping to create more impact for the brands she works on. While we were talking, she shared one way she does brand voice research—something I have never heard other copywriters doing and something that has never occurred to me before… and yet it's the kind of idea that may help you as you conduct research for your clients, especially if they are in early stages and don't yet have a lot of customers to intervew or survey.  After hearing that, I shared my favorite research technique for getting a founder to share the features, benefits and other details about a product in a way that helps me capture these for my sales copy. If you want to hear either or both of these ideas, you're going to have to listen to the rest of the podcast. Before we do that though, since one of the topics we touch on in this podcast is research, I want to share with you all of my research secrets… the 4:20+ research method that helps copywriters like you uncover the ideas and insights you need to write great sales copy. I've shared them all… more than twenty different techniques for capturing ideas, plus all of the questions I use to learn more about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself.  You can learn more about this unique resource at thecopywriterclub.com/researchmastery … research mastery is all one word. Check out thecopywriterclub.com/researchmastery. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Grace Baldwin.   INTERVIEW TRANSCRIPT COMING   Thanks Grace for sharing the details of your career journey and what you're building at your agency today. I want to echo what Grace said about finding a community of copywriters who can help you on your own career journey. I've told my own story several times, but it bears repeating the lesson,

Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.

Consumers have a lot to says about representation in marketing. In the research study I conducted, their verbatims were quite telling when I asked them about what they liked and disliked about the ways brands were engaging in representation and marketing. I also asked them about what they wished brands knew about representation in marketing. In this episode, I walk you through the core themes that came from their responses to those questions. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter ep. 160 - Representation matters to consumers now more than ever [Research] - https://inclusionandmarketing.com/representation-matters-to-consumers-research/

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore whether price promotions deliver more than just temporary sales spikes. They examine how different product categories respond to discounts and reveal when promotions might help or harm brand loyalty.Topics covered:   [01:00] "The Long-Term Effects on Category Incidents"[02:00] How soup and yogurt categories respond to promotions[03:00] The short-term impact of discounts on sales[05:00] Premium brands and the "discount doom loop"[07:00] When promotions actually build customer retention[08:30] Using offers effectively for new TV advertisers  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Pauwels, K., Hanssens, D. M., & Siddarth, S. (2002). The long-term effects of price promotions on category incidence, brand choice, and purchase quantity. Journal of Marketing Research, 39(4), 421–439. https://doi.org/10.1509/jmkr.39.4.421.19114  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Dal Perio is a Senior Manager of Sensory & Product Insights at Starbucks, with 30 years of experience in Sensory Science, Consumer Research, and Marketing Research across seven Fortune 500 companies including Johnson & Johnson, Diageo, and Unilever.   His expertise spans Product Innovation, Consumer Research, Quality Assurance, and Product Testing. At Starbucks, he focuses on Sensory & Product Insights for various channels, ensuring optimal research solutions. He's actively involved in numerous professional sensory organizations and was mentored by Rose Marie Pangborn.   To be put in touch with Dal, please contact Aigora. To learn more about Aigora, please visit www.aigora.com

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Wed, 12 Mar 2025 06:30:00 +0000 https://tap.podigee.io/52-pinar-yildirim 23f2220682754b181205d6d50a068b6b Guest: Pinar Yildirim Bio: Pinar Yildirim is an Associate Professor of Marketing (with tenure) at the Wharton School and an Associate Professor of Economics (secondary) at the University of Pennsylvania's Department of Economics. Her research focuses on media, technology, and information economics, particularly on the economics of online platforms, social and economic networks, political economy, and the impact of technology and AI on organizations and societal dynamics. Her work has been published in top journals such as American Economic Review, Marketing Science, and Journal of Marketing Research. She is also an area editor at International Journal of Research in Marketing (IJRM) and serves on the editorial boards of Marketing Science and *Journal of Marketing Research. Summary: In this episode, Pinar delves into the definition and evolution of platforms, emphasizing their role as matchmakers that reduce search costs and facilitate transactions between different user groups. The conversation also explores recent developments in social media, such as Elon Musk's acquisition of Twitter (now X), content moderation, and the fragmentation of social networks. Key Discussion Points: Defining Platforms: Pinar explains how platforms are defined, including their role as stages for multiple companies to grow and as matchmakers connecting diverse user groups. Platform Evolution: The discussion highlights how platforms have evolved to reduce search costs and enable transactions between user groups. Content Moderation: Pinar discusses the importance of content moderation and its impact on user engagement and advertising revenue, particularly in light of Elon Musk's approach to content moderation on X. Revenue Models and Content Moderation: The podcast explores the interplay between revenue sources (advertising vs. subscriptions) and content moderation policies, and how they influence user behavior. Fragmentation of Social Media: The episode examines the trend of users building echo chambers by joining platforms with varying content moderation policies. Interoperability: The potential of interoperability as a regulatory tool to manage the emergence of diverse social media platforms is considered. Social Evolution of Platforms: The natural social evolution in social media platforms and strategies companies can adopt to manage arising challenges. Algorithms: Platforms create algorithms to ensure users are not necessarily interacting with all of their connections. Publications & Projects Mentioned: Halaburda, H., Piskorski, M. J., & Yildirim, P. (2018). Competing by restricting choice: The case of matching platforms. Management Science, 64(8), 3574-3594. Liu, Y., Yildirim, P., & Zhang, Z. J. (2022). Implications of revenue models and technology for content moderation strategies. Marketing Science, 41(4), 831-847. Petrova, M., Sen, A., & Yildirim, P. (2021). Social media and political contributions: The impact of new technology on political competition. Management Science, 67(5), 2997-3021. Yildirim, P., Gal-Or, E., & Geylani, T. (2013). User-generated content and bias in news media. Management Science, 59(12), 2655-2666. Links: https://pinaryildirim.com/ full no digital platforms,content moderation,social media Daniel Trabucchi, Tommaso Buganza and Philip Meier

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

This month's episode is an absolute must for career changers. We hear from Graeme Jordan, a highly experienced Job Application, CV, and Interview Consultant. A career changer himself, Graeme previously worked as a Recruitment Consultant, then a Marketing Research and Strategy Consultant, before founding his own business 12 years ago. Now, he helps professionals get selected for the jobs they really want.To begin with, we hear about Graeme's own career change. Graeme then goes on to share his insights and key advice on: how to approach your CV when seeking a career change; how to deal with possible ‘gaps' on your CV; what to do about ATS software; how to make sure you get shortlisted for a role; and how best to approach your applications and subsequent interviews. The rising use of AI in the recruitment process is also discussed and debated. If you're making online applications this year, be sure to have a listen.

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive. You'll learn: Why most digital ads fail and how short-term thinking is to blame. The hidden power of repeated exposure (feat. Moreland & Beach's 1992 study). How slow-motion, jingles, and branding signals can make products feel more premium. Why targeting is overrated. The one thing marketers should focus on to create better campaigns without breaking the bank. This episode contains strong language.  ---- Access the bonus episode: https://nudge.kit.com/07a850cbb7 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Tom's book: https://www.koganpage.com/digital-technology/digital-darwinism-9781398601925  Follow Tom on LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Follow Tom on Twitter/X: https://twitter.com/tomfgoodwin ---- Sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business. Goodwin, T. (2018). Digital Darwinism: Survival of the fittest in the age of business disruption. Kogan Page. Innes, M. (2023, May 5). CMO tenure falls to lowest level in more than a decade. MarketingWeek. https://www.marketingweek.com/cmo-tenure-falls/ Moreland, R. L., & Beach, S. R. (1992). Exposure effects in the classroom: The development of affinity among students. Journal of Experimental Social Psychology, 28(3), 255–276. https://doi.org/10.1016/0022-1031(92)90055-O SungJin, J. & Dubois, D. (2022). When and how slow motion makes products more luxurious. Journal of Marketing Research.

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said. There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will help you write the copy. If they say, "The other way took too long," you how them that your way is shorter. If they say, "The other provider was rude," you show them why you're polite. In this episode, we'll talk about... ...the importance of interviews in market research ...the very worst question you can ask in an interview ...the 3 points you need to uncover in your client's backstory ...two mistakes that can make your interview go on longer (or at least SEEM to go on forever) ..why it may not be a good idea to offer a reward (bribe?) for participating If you'd like to learn more about the customer backstory, I have a free resource for you: https://cathygoodwin.com/baggage Also check out my newest book, Your Mess is Not Your Message. It's about branding yourself as a small business and it's free with Kindle Unlimited. Please leave a review so I'll know what you think! I'm also available for a 90-minute consultation or a quick video review of your work. If you'd like to have my critique your website in a future episode of this podcast, send me a message here. Or reply to a newsletter post.  

Rich gives you 5 Ways to do Market Research for NO MONEY!

How has consumer research evolved since the advent of social media? Can social media drive insights, or do we still need interviews and focus groups? We speak with Wang Tao, who is the Head of Strategy & Innovation for the Shanghai-based agency Target Social. Target Social is China's largest full-service social performance consultancy, providing a complete range of services that help brands take control of their social media investment.

Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University, and former Director of Research at the American Customer Satisfaction Index (ACSI). With over two decades of rigorous research and numerous publications in top marketing journals, Dr. Morgeson shares his deep insights into the cyclical relationship between customer satisfaction and the economy. Discover how economic fluctuations, global events, and energy prices intricately affect customer contentment, and why satisfaction decreased pre-COVID only to rebound post-pandemic. Dr. Morgeson provides a critical analysis of the Biden administration's efforts to enhance citizen satisfaction through executive orders, exploring the complexities that set governmental services apart from the private sector. Join the discussion on common misconceptions, the importance of correlating customer satisfaction with ROI, and the challenges businesses face in capturing accurate data on satisfaction and churn. Learn why optimizing, rather than maximizing, customer experience is key to outpacing competitors, and what strategies can improve satisfaction and earnings across different industries. Tune in as Dr. Morgeson shares practical advice for business leaders and reflects on his own career journey, providing valuable nuggets of wisdom for anyone interested in customer experience and satisfaction metrics. Don't miss this opportunity to gain expert knowledge from a leading authority in the field. Subscribe to the Delighted Customers Podcast on Apple, Spotify, and Amazon Music, and leave a five-star review to help us spread the word. New episodes drop every Thursday! For more information on the topics discussed, visit the Michigan State University's marketing department website.   Meet Dr. Morgeson Forrest V. Morgeson III is Associate Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. He also serves as the Co-Director of the Doctoral Program in Marketing. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to graduate students. Dr. Morgeson's past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI's academic research and team of researchers, advanced statistical modeling and analysis, and the company's international projects and licensing program. Dr. Morgeson's research focuses on customer satisfaction and customer experience measurement and management. His work also explores the marketing-finance interface, the impact of political identity on consumer attitudes and behaviors, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (4,349 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public administration and management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore the difference between brand loyalty and repeat purchasing. They discuss how brands can misinterpret habitual buying as true loyalty.Topics covered:   [01:00] "Brand Loyalty Versus Repeat Purchasing Behavior"[02:00] Examples of brand loyalty vs. habitual purchasing[04:00] Distinction between repeat purchasing and brand loyalty[05:10] Brands with the most loyal customers[07:00] Surprising entries on the brand loyalty list[09:00] Importance of mental and physical availability  To learn more, visit marketingarchitects.com/podcast or sign up for our newsletter at marketingarchitects.com/Newsletter. Resources: Jacoby, J., & Chestnut, R. W. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. *Journal of Marketing Research*, 10(1), 1-9. https://doi.org/10.2307/3149402  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Closing out season 3, the BBP ends on an explicit note. The best way to move from a state of numbness or avoidance is to do something. Anything. And Laine walks us through some prime examples as we head into an important election season. Fair warning: Laine's passion in this one is so strong, you may want to mind your audio levels. ;) Join us for a final quick dive into making social change possible, and check out our full episode on Social Change if you haven't! For anyone new here, Laine & I will be taking a short winter hiatus to plan for season 4, so you'll hear from us again in January. Until then, enjoy! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

Do you know the difference between a plan and a strategy? To reach your business goals, you need both. Today's guest shares a new approach to growth strategy. As the Founder and CEO of Demand Metric, Jesse Hopps has spent the last 18 years working with senior executives at many of the world's largest organizations to accelerate revenue growth with focused problem-solving. He's on a mission to help 500 clients earn $500K+/year in semi-retirement doing growth strategy work. He is disrupting what he calls the broken growth model of the Strategy Consulting industry, which is largely controlled by Ivy League firms that are being increasingly questioned about the effectiveness and value of their services. Demand Metric has served over 8,000 clients including Microsoft, Salesforce, Apple, Amazon, Fidelity Investments, US Bank, Verizon, and many more!  Building a Marketing Membership Jesse and his partners grew a community of over 250,000 marketing professionals through SEO content marketing and email. Their goal was to provide a productized version of consulting through research-based, customizable tools. Today they have over 670 templates, including everything from case studies to marketing plan presentations, job descriptions, and CRM assessments.  A major turning point for the company came when they started content licensing with large organizations, first the American Marketing Association (AMA) and later the Association of International Product Managers & Marketers (AIPMM). Those partnerships put Demand Metric on the map as a credible brand and industry leader. Soon enough, more organizations began to reach out for research reports and custom content. Plan vs. Strategy Jesse's mission is to disrupt the consulting industry by providing more value to the client. His approach is based on the book Good Strategy, Bad Strategy by Richard Rumelt, which focuses on challenges over goals. Most business leaders base their strategy on goals: they want to reach a certain revenue number and they have a plan to achieve that goal. But you need a strategy to overcome any potential obstacles on the path to that goal. The first step is to get all the issues on the table that might prevent you from achieving your vision. Then, figure out which problems you need to solve to make achieving your goal inevitable.  Enjoy this episode with founder Jesse Hopps… Soundbytes 12:46-13:20 “They taught me that if you've got emails and people that are engaged and a good audience, you can monetize this. I had no idea, that wasn't what we set out to do in our business. It was always a subscription model, working with these associations. I said, ‘What do people pay for that kind of thing?' They said, ‘We'll give you $5,000 if you send this email out. I said that's probably the easiest $5,000 I've ever made in my life.”  24:13-24:39 “Anyone who's been in consulting knows it can be very lonely if you're an entrepreneur or solopreneur. So having a group of others, going through building their business, bouncing ideas off of them…We've built online communities before. It's hard to get them really active and a great culture in a community, but this one kind of just took off on its own. I think mainly because there was a common purpose and vision for the group.” 31:03-31:24 “The art of strategy isn't so much about setting big goals and then creating a bunch of disconnected initiatives around hopefully all these things added up will equal us hitting the goal. It's about getting all the issues of why you maybe won't hit that goal on the table and figuring out what would need to be true, what would need to be solved, in order to make achieving that goal inevitable.” Quotes “Everything we've built has been based on request.”  “We take theory and turn it into simple, practical tools that are flexible and customizable.” “There was an alternative way to deliver value to a big company that the big consulting don't really do. The client taught me that there's a lot of value in having someone work alongside of them and their team as a coach.” “I want to disrupt the traditional consulting paradigm. I think the McKinseys of the world have been charging a lot of money for nice-looking plans, but a lot of them fail to get executed.”  “The art of strategy isn't so much about setting big goals… It's about getting all the issues of why you maybe won't hit that goal on the table.” Links mentioned in this episode: Demand Metric website: http://www.demandmetric.com  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessehopps  Connect with Jesse on Instagram: https://www.instagram.com/jessehopps/ 

How do make social change feel feasible? Look to sway those who are already with you. In this mini-episode of Brain Blown, we explore the power of making changes within our own social movements -- like how we made bullying "uncool" and how the GLBT+ adapted the quickest to COVID-19 restrictions. Join us for a quick dive making social change possible, and check out our full-episode on Social Change if you haven't! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing researchhow marketing research can help you stay ahead of the curvepractical insights for startups to refine their marketing approaches About Claire... Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology, financial services, education, and fashion, working with companies in the US, Dubai, the UK, and Australia. Now specialising in brand, growth, and product marketing for B2B SaaS companies, she currently acts as the Director of Marketing at Lyssna. With an MBA, Claire has held leadership roles in e-learning, martech, and user experience software companies. She is known for her strategic thinking, creativity, and ability to leverage digital technologies and customer insights to drive results. Resources mentioned in this episode: Obviously Awesome - April DunfordElena VernaKyle Poyar _________________

Send us a textAre you someone who's curious about understanding consumer behavior? Do you love analyzing data and finding trends that can help businesses grow? If yes, then the career of a Market Research Specialist might just be perfect for you!In this episode, we will talk about the scope of market research in India and abroad, the nature of the work, the skills and qualifications required, and yes, we'll also break down the salary potential both here in India and around the world.Connect With Kapeel GuptaWhat You May Learn0:00 Introduction1:20 Mission Statement1:45 Scope in India and Abroad3:08 Nature of Work5:09 Educational Qualifications & Skills Required7:05 Salary in India and Abroad8:22  Conclusion9:29 Call to ActionSupport the show

In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of creative consistency, Prof. Sophie Scott joins to discuss why humour is so effective, and Billion Dollar Boy's Becky Owen breaks down the next era of creator marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster. Key Takeaways: Learn why research doesn't have to be a colossal or time-consuming effort. Discover how quick, tactical studies can provide invaluable insights for optimizing your ads. Hear real-world examples, including a global crisis study completed in just 5 days. Explore how AI is transforming the speed and depth of marketing research today. Tune in to hear why your next campaign might just depend on pausing for research—and why it's faster and more affordable than you think!   Show Notes: Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/ Jordan Kraft - https://linkedin.com/in/jkraft/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Have you ever felt that knot in your stomach when faced with a new idea that challenges everything you've believed? Social change is inevitable, but it often brings discomfort and resistance. And when you're fighting for a social movement, it can feel impossible trying to fight "against the grain" and change people's ways, thoughts or beliefs. In this episode of Brain Blown, we'll explore how emotions inevitably overpower rational thinking (contrary to popular belief) and the implications it causes. We'll delve into the neuroscience behind our resistance to change and discuss the powerful 25%-claim from Centola. Join us as we navigate these complex dynamics and uncover what it truly takes to inspire change in our society Look out for more mini-episodes on this topic in the coming weeks! And a friendly reminder for new listeners, November & December are our off-months for planning and holidays. After a few more episodes in October, we'll see you back in January! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES The Behavioral Neuroscience of Motivation: An Overview of Concepts, Measures, and Translational Applications -- Eleanor H. Simpson and Peter D. Balsam The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework -- Lesley K. Fellows Montreal Neurological Institute The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective -- Nasir Naqvi, Baba Shiv and Antoine Bechara Decision Neuroscience New Directions in Studies of Judgment and Decision Making Alan G. Sanfey The Ecology of Human Fear: Survival Optimization and the Nervous System -- Dean Mobbs, Cindy C. Hagan, Tim Dalgleish , Brian Silston and Charlotte Prévost Human Orbitofrontal Cortex Signals Decision Outcomes to Sensory Cortex During Behavioral Adaptations -- Bin A. Wang,  Maike Veismann,  Abhishek Banerjee &  Burkhard Pleger The Neuroscience of Happiness and Pleasure by Morten L Kringelbach and Kent C. Berridge Neuroscience of Affect: Brain mechanisms of pleasure and displeasure -- Kent C. Berridge and Morten L. Kringelbach The Neuroscience of Pleasure and Happiness By Luciano Marinelli A neuroscience perspective on pleasure and pain -- Dan-Mikael Ellingsen, Morten Kringlebach, and Siri Leknes Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay "The Emerging Neuroscience of Social Media" Dar Meshi, Diana I. Tamir, and Hauke R. Heekeren "Social Influence on Positive Youth Development: A Developmental Neuroscience Perspective" Eva H. Telzer, Jorien van Hoorn, Christina R. Rogers, Kathy T. Do "The neuroscience of social feelings: mechanisms of adaptive social functioning" Paul J. Eslinger, Silke Anders, Tommaso Ballarini, Sydney Boutros, Soren Krach, Annalina V. Mayer, Jorge Moll, Tamara L. Newton, Matthias L. Schroeter, Ricardo de Oliveira-Souza, Jacob Raber, Gavin B. Sullivan, James E. Swain, Leroy Lowe, Roland Zahn "Brain and Social Networks: Fundamental Building Blocks of Human Experience" Emily B. Falk and Danielle S. Bassett "Mind the Gender Gap" Gina Rippon "Change: How to Make Big Things Happen" Damon Centola

In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.When you let Jarod cook (#lethimcook) and you're gonna get…How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it's still the hardest job he's ever done.The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.Forget the committee—Jarod's trick to stop internal fights over messaging using the one thing no one can argue with: Data.“I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.Content without context = chaos. Jarod's formula for why great content flops (and how to make it land every time).How to manage up, down, and sideways: Jarod's guide to becoming a leader before you even get the title.Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene01:00 Welcome to Season Three!01:46 Introducing Gerard Green03:01 From Teaching to Marketing05:15 The Role of Product Marketers07:15 Becoming a CMO18:03 Content with Context22:19 Co-Creating with Sales28:20 The Content Production Dilemma29:07 The Importance of Research in Marketing30:27 Primary vs. Secondary Research31:22 Leveraging Data for Decision Making39:43 Integrating AI in Marketing Strategies43:34 The Reality of Product Market Fit51:21 Upcoming Projects and EventsShow NotesJarod Greene LinkedIn ProfileUNXPCTD - Explore way AI is revolutionizing B2B Sales Hosted by Ausha. See ausha.co/privacy-policy for more information.

Can a more strategic collaboration unlock your next big breakthrough? Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions! This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories. Don't miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy! For more information on how Burke can help move your business forward, visit our website: ⁠⁠Burke, Inc. | Marketing Research & Innovation Firm⁠ Thanks for listening! Please subscribe to be notified of future episodes of Burke's BeyondMeasure.

Looking for new ways to advertise your business in the digital age? Listen to this episode on how we conduct marketing research using digital billboard advertising as the main channel attribution model with Favour Obasi-ike. Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.

In this episode of Thought Leadership Studio, join us as we delve into the world of strategic marketing matchmaking with Behdad Jamshidi, award-winning marketing strategist and founder of CJAM Marketing. Discover how Behdad connects businesses with the right marketing partners, bridging the gap between business needs and specialized marketing expertise. Learn about the innovative use of AI in marketing and the importance of finding passionate, long-term partners. Behdad shares his insights on building successful marketing partnerships and offers practical advice for advancing your online messaging. Whether you're a business owner looking to enhance your marketing efforts or a marketing professional seeking new strategies, this episode provides valuable knowledge and inspiration. **What this episode will do for you:** - Understand the role of strategic matchmaking in marketing success. - Learn how to leverage AI for innovative marketing solutions. - Discover the importance of specialized marketing partners for business growth. - Gain insights on improving your online messaging. - Explore practical recommendations for advancing your marketing strategy. - Find out how to connect with Behdad Jamshidi for further guidance. For a curated transcript and links to free offers and resources discussed, go to the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Matching-Marketers-to-Companies-with-Behdad-Jamshidi

Today's interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior.  Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discuss research showing that starting customer surveys with open-ended positive questions can boost spending and loyalty by reinforcing positive memories and attitudes, making it a simple yet powerful strategy for increasing sales.Topics covered:   [00:45] “Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior”[02:13] Asking for feedback brings more sales[04:45] Customer commitment and consistency[05:25] Positive experience reconstruct memories[07:40] Turning causal tasters into food lovers To learn more, visit marketingarchitects.com/podcast  Resources: Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior by Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money is Journal of Marketing Research, 54(February), 156-170, 2017. The DOI for the article is 10.1509/jmr.14.0232.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Do you tend to be more of a spendthrift or more of a tightwad? How does it impact the way your family handles spending? Can spendthrifts and tightwads successfully share accounts? Dr. Scott Rick, PhD in Behavioral Decision Research, shares the causes and consequences of spending decisions and finding harmony in your habits.   KEY TOPICS Setting spending contingencies ahead of time to avoid impulsive decisions. Why calling kids “spoiled rotten” is harmful. Joint versus separate accounts in a marriage. When and where kids may benefit from an “allowance.”   CHAPTERS 00:00 Mission of Decidedly 01:21 Tightwad and Spendthrift Stories 5:09 Introduction to Dr. Scott Rick 12:17 Identifying Yourself as a Tightwad or Spendthrift 27:25 Spending Tendencies in Relationships 32:44 Avoiding Scorekeeping 40:56 Shaping Financial Behavior of Your Kids 49:40 Budgeting and Friction 52:31 Creating a Healthy Financial Environment 52:25 Decision-Making Tip 53:24 Key Takeaways 54:54 Producer Closing   CONNECT WITH US ⁠www.decidedlypodcast.com⁠ Watch full episodes on ⁠YouTube⁠ Join us on ⁠Instagram⁠: @decidedlypodcast Join us on ⁠Facebook⁠ Shawn's ⁠Instagram⁠: @shawn_d_smith Sanger's ⁠Instagram⁠: @sangersmith   Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast.   SANGER'S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠   SHAWN'S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠   MAKING A FINANCIAL DECISION? At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.  LEARN MORE: ⁠www.decidedlywealth.com⁠   SUBSCRIBE TO THE NEWSLETTER:⁠ https://visitor.r20.constantcontact.com/manage/optin?v=001aeU_pPBHJPNJWJBdVbaci6bjGIuEJurH12xHBWDEVT_NxyCadMd7wLSZjcEZglkSjDjehuIbTHD8nABOIdV69ctfYpSzg24RCIytetBUrlIPPKgaGzjGZ8DkM0Wp1LMjbErcYUur7PbZGjeVo4gyXlz821AoJGZR⁠     CONNECT WITH DR. SCOTT RICK Website: https://scottrick.com/  Book: https://www.amazon.com/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079/  Instagram: @likelyshopping    Dr. Scott Rick is a marketing professor at the University of Michigan's Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow.    Rick's research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts. The overarching goal of his work is to understand when and why consumers behave differently than they should behave (defined by an economically rational benchmark, a happiness-maximizing benchmark, or by how people think they should behave), and to develop marketing and policy interventions to improve consumers' decision making and well-being.  Rick has published in marketing, psychology, management, neuroscience, and economics journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, the Annual Review of Psychology, and Neuron.   He currently serves as an Associate Editor at Financial Planning Review, and he serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing Research. His research has been covered by media outlets such as the New York Times, the Wall Street Journal, the Financial Times, the Washington Post, NPR, and Harvard Business Review. He blogs for Psychology Today. At Ross, he has won awards for both research and teaching. 

Around the pandemic we saw an explosion of social media influencers - You know, those ads of random internet people (maybe you've seen before) casually chatting to you about a product or experience they had that you'll totally love. As it turns out, these so-called "peer" influencers may be changing our brains more than we realize. Enjoy this mini episode as not only a wrap-up to influence, but a preview for one of the next full episodes coming out this season! For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is unique as Ross shares a comprehensive presentation on the topic. Tune in to this eye-opening episode and discover why following these misguided recommendations could be one of the biggest mistakes in your SEO strategy.  You can also check out Ross' presentation here: https://www.youtube.com/watch?v=g5cytgJgFMI&t=2s Resources How Content Is Evolving Thanks to AI — Whiteboard Friday - https://moz.com/blog/content-evolving-with-ai-whiteboard-friday HeyGen - https://heygen.com/?sid=rewardful&via=ross-simmonds RossSimmonds.com - https://rosssimmonds.com/ Foundation Marketing - https://foundationinc.co/ —

When you hear "Coca-Cola" what's the first thing that comes to mind? Is it their bright red logo? Their lively commercials that appeal to the senses? The taste of their soda? Coke is one of the leading brands that successfully uses Neuromarketing to influence their audience. And they're not alone. But for this mini episode, we'll focus on just 3: Coke, Apple and Disney-Pixar; and how these iconic brands stay iconic, both in the media and in our brains. For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠ to learn about our offers!  If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com. We'd love to hear from you. REFERENCES Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay

Did you know AI influencers drive more engagement than real humans do? Or that consumers buy less, not more, from your brand the longer they're a customer? Or why you always buy the large popcorn at the movie theater, even though you'd be happy with a smaller size?This episode, Elena, Angela, and Rob are sharing some of their favorite (and most surprising) research on marketing principles and consumer behavior. Plus, they dig into how marketers should apply these learnings to their own strategies and campaigns. Prepare to have your mind blown!Topics covered:[01:00] The Law of Buyer Moderation[02:30] Why brand loyalty is hard to maintain[06:00] How the decoy effect changes how we think about options[10:00] AI vs human influencers[13:00] Share of voice's correlation to share of market[16:45] What is the mere exposure effect?[20:15] How LLMs are changing market research  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2010 How Brands Grow Book: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/01955735602023 MarketingWeek Article: https://www.marketingweek.com/marketing-experts-effective-share-of-voice/2023 Marketing Science Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4241291The Decision Lab Article: https://thedecisionlab.com/biases/mere-exposure-effect The Decision Lab Article: https://thedecisionlab.com/biases/decoy-effect  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob learn about the value of using irrelevant attributes to set your brand apart from competitors. They explore why even meaningless differentiation can positively impact consumer preference and make your brand memorable.  Topics covered:   [01:05] “Meaningful Brands from Meaningless Differentiation: The Dependence of Irrelevant Attributes.”[01:35] The importance of differentiation in marketing[04:15] Consumers value irrelevant attributes[07:10] Advertising's impact in differentiation[08:40] Differentiation vs. Distinctive branding  To learn more, visit marketingarchitects.com/podcast  Resources: Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes. Carpenter, Gregory S; Glazer, Rashi; Nakamoto, KentJMR, Journal of Marketing Research; Aug 1994; 31, 3; ABI/INFORM Globalpg. 339 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today's guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what drives us to click and share online content. Is virality just luck, or is it strategic? Discover how emotions and planning play a part.Topics covered:   [00:50] “What Makes Online Content Viral”[01:25] What makes something go viral?[02:50] Content drives social transmission and virality[05:10] High versus low arousal emotions[06:05] Why positivity is contagious.[09:05] Emotion and content sharing To learn more, visit marketingarchitects.com/podcast  Resources: Berger, Jonah & Milkman, Katherine. (2009). What Makes Online Content Viral? Journal of Marketing Research. 49. 10.2139/ssrn.1528077.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Text Me A Question!Text Me A Question!Leverage Google Trends for killer content! Learn how to research trending topics, skyrocket keyword research & plan your content calendar like a pro. Get ready to create content your audience craves!

Memorial Day and the Summer of '24 are upon us, and so the Bankadelic crew is in search of hot sun, cool waves and excellent podcast fodder for banking's sizzling season. What might the next three months hold? Where might the buzzkills be hiding? And why is there hope for all? Join your favorite lifeguard/podcaster Lou Carlozo as he chats with three vibrant guests: Kimberly Clay, Founding Principal, Director of Marketing Research, Bancography Tori VanCura-Rutland, Chief Growth Officer, HC3 Preetha Pulusani, CEO, DeepTarget

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today's episode I'm joined by Mindy to discuss all things Instagram for your brick and mortar business.Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to helping businesses improve their online presence and we dive into different considerations and strategies for optimizing your Instagram presence.Some of the things we discussed include:Marketing Strategies for Small Businesses: The challenges of running a business as a technician vs entrepreneur. Developing comprehensive marketing strategies using various tactics like websites, social media, email marketing and events.Using Instagram for Local Businesses: How Instagram can be a powerful tool for small businesses to increase visibility, connect with customers, and create a stronger community through collaboration.Instagram Strategies for Fitness Studios: Focus on showcasing instructors' personalities and teaching styles to attract the right clients. Use Instagram for awareness, trust-building and community over direct sales.Analyzing Social Media Analytics: Understanding metrics like engagement, reach, likes and comments. Creating Engaging Content: The importance of developing a consistent posting schedule and asking customers directly for content ideas. Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Mindy and 20 Degrees MarketingMindy worked for Vail Resorts for three years in the Marketing Research department before taking an internship with the Photography department. After she graduated from college in 2004 and fulfilled those internship hours at Vail Resorts, she became an independent photographer. For 14 years after that, she photographed 125+ weddings, 7+ sports companies, too many events to count, and commercial work. But then, she and her husband moved to California, really disrupting her referral based business. You can find Mindy online at 20degreesmedia.com and on Instagram @20DegreesMedia.

Would you be more adventurous if you had more structure? Do you multitask while brushing your teeth? And what would Mike's perfect brother Peter do?  SOURCES:David Brooks, opinion columnist for The New York Times.Colin Camerer, professor of economics at the California Institute of Technology.James Clear, writer.Mason Currey, author.David Goggins, ultra-endurance athlete and retired U.S. Navy SEAL.Jesse Itzler, entrepreneur and author.Katy Milkman, professor of operations, information and decisions at the Wharton School at the University of Pennsylvania and host of the Choiceology podcast.Aneesh Rai, professor of management and organization at the University of Maryland.Tony Robbins, author, motivational speaker, and life coach.Sydney Scott, professor of marketing at Washington University in St. Louis.Cass Sunstein, professor and founding director of the Program on Behavioral Economics and Public Policy at Harvard Law School.Elanor Williams, professor of marketing at Washington University in St. Louis. RESOURCES:"A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-Off Between Goal Granularity and Flexibility," by Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman, and Angela L. Duckworth (Journal of Applied Psychology, 2023)."What's Next? Advances and Challenges in Understanding How Environmental Predictability Shapes the Development of Cognitive Control," by Yuko Munakata, Diego Placido, and Winnie Zhuang (Current Directions in Psychological Science, 2023)."A Neural Autopilot Theory of Habit: Evidence From Consumer Purchases and Social Media Use," by Colin Camerer, Yi Xin, and Clarice Zhao (Journal of the Experimental Analysis of Behavior, 2023)."In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You," by Sydney E. Scott and Elanor F. Williams (Journal of Marketing Research, 2022).Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear (2018).Evicted: Poverty and Profit in the American City, by Matthew Desmond (2016).Living with a SEAL: 31 Days Training with the Toughest Man on the Planet, by Jesse Itzler (2015)."The Good Order," by David Brooks (The New York Times, 2014).Daily Rituals: How Artists Work, by Mason Currey (2013).