Social Media Mompreneur

While we're all sick of the cliches around COVID-19--"the new normal," "unprecedented times"--most cliches hold some truth. We're experiencing something that we've never had to deal with before, and for that reason, we need to learn new coping mechanisms. Today I offer some strategies that I'm using to manage my anxiety around the fear of the unknown. I guarantee you will take away at least one good thing from this episode!

Randomly posting whenever you have the time or energy ain’t gonna cut it, sis. Let me help you define a bulletproof strategy that helps you organize your content AND serve your audience.

Is your target market anyone who will buy from you? Sis, you gotta listen to this episode. I share all the good stuff you need to know now: what you need to define, how to do it, and why it will save you money.

How do you know whether your actions will produce results? Just because you're busy doesn't mean you're getting stuff done! In this episode, I discuss the difference between activity and achievement, and how you can avoid continuing your inefficient habits.

This may sound “fluffy” or too emotive for a business podcast, however how you communicate with people can really make a difference for your business. For many types of businesses, there is a lot of competition and other people offering the same services; so what makes YOU different? It's how YOU interact with people! You are the face of your brand, so your communication with customers is a direct reflection of your brand. Doing this ONE thing in your communication can catapult your business and keep your customers coming back for more!

Tell me if any of these sound familiar…in order to be successful in this business, I must have a degree and at least 10 years of experience in it before anyone will take me seriously…either I post a perfectly curated picture with an engaging story for a caption EVERY DAY, or I don’t post at all…if I don’t have time for an intense, sweat-dripping workout, then there’s no point in exercising…I had a donut for breakfast, so I’ve already ruined a healthy day full of eating. I’ll just start my diet over again next Monday. Do any of these sound familiar? If so, you might be subscribing to an all or nothing mentality. In this podcast, I talk about how to get around these harmful thoughts and how to rewire your thinking for productive actions towards your progress. Oh, and spoiler alert: I know these techniques work because all of those examples were things I used to tell myself!

By now, it's no secret that Instagram is getting rid of "like" counts. As with anything, there are pros and cons to this change. In this podcast, I share my views on the change, and--more importantly--what this means for your social media strategy.

I once had a mentor who brought to light the romanticized idea of “playing business” and how this is different than actually getting your hands dirty. We all too often fall into the 80/20 rule: 80% of our input (time, resources, effort) produces only 20% of our output, when in reality we should be focusing on the 20% that achieves 80% of our results. Just like money, time is a limited resource that must be balanced and allocated appropriately. By incorporating these time management strategies, you can maximize your resources and work more efficiently. Let's connect on Instagram! @socialmediamompreneur

When it comes to selling on social media, there really is no “quick fix.”  Selling a product or service online takes building trust and consistent branding—neither of which happen in a short period of time.  And lets face it, no one wants to feel like they’re being sold to.  In this podcast, I offer tips to selling on social media without sounding like a salesperson. Let's connect on Instagram!  @socialmediamompreneur

As small business owners, we never run out of things to do. We could always be doing MORE research, or producing MORE content, or generating MORE leads. But what should you actually prioritize? What is going to give you the greatest return on your efforts? In this podcast, I talk about the three things you should do that will grow your business exponentially. Connect with me on Instagram! @socialmediamompreneur

Mark Twain once said, “the two most important days in your life are the day you are born and the day you find out why.” In this episode, I encourage you to find the latter. Knowing your purpose can help you focus on what matters, avoid distractions, and build trust with your customers. Follow me on Instagram! @socialmediamompreneur

May is Mental Health Awareness Month! And as someone who has dealt with depression and anxiety, I share how I am working to overcome my mental illness. Now this many not have a direct impact on your revenue or increasing your online presence, but as a small business owner like you, I want to shed light on a very real and sometimes taboo topic that can affect productivity and motivation. Follow me on Instagram! @socialmediamompreneur

As a small business owner, you’re probably wondering how to best use social media to grow your brand. Almost every business is using social platforms to share news, publicize events, and post photos and videos. So what are the industry leaders doing differently? In this podcast, I talk about how you can use social listening to establish strong relationships with your customers and grow your brand. Follow me on Instagram! @socialmediamompreneur

If you’re human, you have likely struggled with the challenge of staying motivated—even in the best circumstances. Motivation is not magic. There is no secret juice or pill to take, but there are some proven strategies that help you get out of a rut and bring you one step closer to your goals. In this podcast, I talk about these proven strategies, as well as my own tactics, to overcome the feeling of “meh” and to get back on track to being motivated. Find me on Instagram! @socialmediamompreneur

Today, people are spending more time looking at Instagram stories than scrolling their feed. In fact, Instagram Stories have singlehandedly contributed to the average 20 minute increase that people spend on Instagram each day. According to Instagram, there are 500 million active Stories users. This tool is free and an easy way to stay engaged with your followers—so why aren’t you using it? In this podcast, I convince you why you should devote time to Instagram stories, and I’ll even give you some tips and tricks for making the most of it. Follow me on Instagram! @socialmediamompreneur

With 90% of all desktop online searches done through Google—and 60% of all mobile searches through Google—it is imperative for businesses to take hold of their Google My Business listing. Whether you own a brick-and-mortar shop or provide an online service, you will gain insight on how to make the most of your free listing in this podcast, How to Optimize Your Google My Business Listing. accounts.google.com Instagram: @socialmediamompreneur

“What should my caption be?” Does this sound familiar to you? We’ve all been there—you want to come up with a witty caption that engages your followers and sheds light on your business without sounding too pushy. So, how can you avoid this dreadful question? Brainstorm your ideas and put a plan in place! Planning your content in a social media planner can help save you time, streamline your online marketing efforts, and organize your ideas. With my “12 Strategies to Create New Content” podcast, I help you find ways to brainstorm and coordinate your weekly posts. Instagram: @socialmediamompreneur

By now, most people know what hashtags are. But how do they work and why should you use them to grow your business online? This podcast offers strategies for using hashtags to attract new and relevant customers to your online profile. Follow on IG: @socialmediamompreneur

If you’re just starting your social media accounts for your business, you are likely caught up in the numbers game. And while its true that the number of followers you have does give you “social credibility”, the metric that really matters for your business is engagement—think of this as quality over quantity. Engagement measures how well you’re grabbing your customer’s attention, increases your reach, and betters your rank in search results. In this podcast episode, I offer tips on how to build your engagement on social media. Follow on IG: @socialmediamompreneur