Podcasts about google my business

In this episode of Owned and Operated, John Wilson is joined by Jack Carr from Jackquisitions to break down the four steps every business owner must take to truly become a CEO. From leaving the tools behind to managing senior leaders, John and Jack share the exact progression operators go through—and the pitfalls at each stage.They dive into the messy middle stages (what Jack calls “owner's hell”), where infrastructure costs skyrocket and leaders struggle to let go. John opens up about his own journey scaling a $30M home service company and when he finally felt like a real CEO. Together, they unpack:Why “founder” and “CEO” aren't the same thingThe hardest stage to escape and how to move past itWhy adding managers can both unlock growth and squeeze cash flowWhat it takes to lead through layers of leadership without losing speedThe looming leap from single-location to multi-location leadershipThis is a must-listen for any contractor or entrepreneur who wants to move beyond being “just the owner” and step fully into the CEO role.

In this episode of Owned and Operated, John Wilson is joined once again by Ethan Wright from Service Scalers to answer a big question: what would you do with a million-dollar marketing budget?Together, they unpack how $1M breaks down between demand capture (LSAs, PPC, SEO, lead partners) and demand generation (TV, radio, social, branding) — and why the first priority is always the lead. John and Ethan talk about beating proven channels until they're maxed, why operators get in trouble by spreading budgets too thin, and how the fastest-growing companies scale one or two channels to $100k+ a month.You'll also hear their frameworks for deciding budget allocation, the hidden crossover between capture and brand, and the real numbers John looks at daily to keep the board full. Whether you're running $2M or $20M, this conversation shows how the principles of lead generation never change — only the scale does.

Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether or not you should actually be responding to reviews of your practice, and a ton more. Visit SuperchargeYourDentalPractice.com and enter the code RAVING to save $100 on registration for Dr. Tau's annual conference. About Dr. Tau Dr. Len Tau thrives on helping practices maximize their online reputation, marketing, and social media strategies. As a speaker, Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly travels the country sharing his marketing brilliance and passion for practice growth with audiences. As a consultant, he offers practice leaders with real-world solutions tailored to fit their specific challenges and opportunities. Len loves to help doctors and their teams understand and implement successful online systems to build their practice. He currently serves as general manager of the Dental for Birdeye Reputation Marketing Software. Selected as one of Philadelphia's Top Dentists by Philadelphia Magazine, he continues to experience growth year after year in his fee-for-service practice focusing on general, cosmetic, reconstructive and implant dentistry. Following his father into the dental profession, Len graduated from Tufts University School of Dental Medicine and continues to pursue ongoing continuing education opportunities. He has had the privilege of serving patients for two decades. He is an active member of numerous professional organizations including the American Dental Association, the Pennsylvania Dental Association, the Academy of General Dentistry, the Eastern Dental Society, the Northeast Philadelphia Dental Implant Study Club, and the American Academy of Clear Aligners. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Kiera Dent (00:00) Hello, Dental Team listeners. This is Kiera and today I am so excited. This is one of my dear friends. We've known each other for several years in the industry. I'm super freaking pumped. I'm going actually be at his event next year in September. Little teaser. Stay tuned. He's got an amazing event he does every year in September. I have Dr. Len Tau. He is one of my faves. He is better known ⁓ as an authority in the dental consulting world, reputation marketing, and a practice growth. He's recognized by dentistry today as a top dental consultant for eight straight years.   He is the author of Raving Patients and 100 plus tips to 105 star reviews in a hundred days. Like this man knows how to do it. He's one of my faves. We really do collaborate on so many fun things. After 20 plus years in clinical practice, he now helps dentists nationwide, increase revenue, case acceptance and visibility. He leads the dental vision at BirdEye, hosts the Raving Patients podcast and runs the Supercharger Dental Practice Conference, which is the one I was alluding to that we're gonna be at next year in September, empowering practices to thrive in today's competitive landscape.   He's truly one of my faves. And today we're gonna dig into like, how do you get online reviews? But Len, welcome. I'm so happy to have you on the podcast. How are you today?   Dr. Len Tau (01:06) I'm good, thanks for having me, I'm excited to be here.   Kiera Dent (01:08) Of course. And this just came about because Len like, let's just do a little teaser. You're prepping full like steam ahead right now for your event that's coming up in September in Florida. ⁓ I love like the last time you and I were on the podcast, we talked about you in clinical dentistry. And then we reconnected after some time and you've left the chair, you're living your best life and you full blown gone into the event space. So just like, I know we're gonna get into like online reviews and how AI is changing that it's going to be just a really, really fun episode today. But tell us a little bit like   How is it going from like full blown dentist in the chair to now full blown events, like running these awesome events that we're super excited to be a part. Just kind of give me a little insight to that.   Dr. Len Tau (01:46) Well, it's been, it's been a lot of, a lot of fun. It's been very different, obviously, you know, for 23 years, I practiced dentistry, um, for about 12 of those, 13 of those who was full time. And then I went part time in 2017 until I sold and retired in 2022. Um, but one of the things I've grew up on in dentistry was going to dental events and, the big, the ones, the small ones, you know, all over the country and as a dentist first, and then as a vendor.   Kiera Dent (02:08) Mm-hmm.   Dr. Len Tau (02:15) Um, since 2013 or 14, so a long time in the space. know, one of the things that really hit me was that the events are not really put on very well. They're not, um, you know, whether you, if you're a dentist, there's issues when you're a vendor, there's issues. And I said, you know what? I want to change the game. And, um, one of my goals when I retired from dentistry was to start putting on events. So in 2023, um, in, in September, we did an event in Delray had 208.   Kiera Dent (02:25) Right.   Dr. Len Tau (02:44) Dennis there, 33 sponsors. was, first day was business, second day was marketing. Excuse me. First day was marketing. Second day was business. Had a 13, 14 speakers. It went off better than I could ever imagined. I then moved to the last year in 2024 to Scottsdale. And we were at the Scott Resort and Spa, which is a beautiful hotel and the event was good. It wasn't great. Definitely moving to different coasts.   I felt there was not as much, know, engagement, excitement about the event. So I, my family and my wife and I decided, Hey, we're going to do this. Let's have people come down to me. I live in beautiful, you know, part of Florida. we're having this year's event and the next three of them at super at, ⁓ at pure 66, a brand new hotel, ⁓ in Fort Lauderdale. It's literally half hour from my house, five miles from the airport, easy to get to. So this year event is September 26th and 27th.   Kiera Dent (03:32) Bye.   you   No.   Mm-hmm.   Dr. Len Tau (03:45) We've got 14 speakers, ⁓ mixture of business and marketing. So we've got people talking about social media, about content. We have people talking about saving money on taxes. We're talking about how to become a fee-for-service practice. ⁓ So a lot of different great content and top speakers, Steve Rasner, Paul Goodman, ⁓ Jeff Buski, ⁓ Richard, Rich Maddow. So some real, real heavy hitters. And then some people who people haven't really heard of, Melanie Diesel, who's new in the dental industry.   So, but I like to do it differently and my events are very high end. You come, you're going to see things you probably have never seen before. I give a ton of time to the vendors so the vendors love me because they make sure that they get integration or interaction with the attendees. So you're going to be speaking in 2026, same weekend at September 25th and 26th in 2026, same hotel, pure 66.   Kiera Dent (04:28) Sure.   Yeah.   Dr. Len Tau (04:40) We're ramping things up right now. We're literally a month out from the events. still have people signing up. I still have people wanting to reach out as sponsors. And it's, it's, it's, is the fun time for me. Cause when I'm done, I'm, you know, I get a couple of months of break and then I start promoting 2027 again. So ⁓ it's been a good time. I really enjoy it. And I find that I've kind of ⁓ created something that's very different and the attendees really enjoy it and the vendors really enjoy it. So if I can make everybody happy,   Kiera Dent (04:45) No.   Dr. Len Tau (05:09) That's all I'm looking to do here.   Kiera Dent (05:11) ⁓ and Len, I hope the audience, if they can't see it, they can hear it. I think it's so fun because I mean, I've seen you in different spaces in your career, in your life. And there is just this like giddy, like younger version of Len that I feel is emerging of like, it's like giddy boyhood, like excitement of I'm excited to put these on. I'm excited to do these events. And it just makes me so happy for you. And what I think I'm hearing is yes, attendees are happy. Vendors are happy. But I also hear that Len is very happy and to do something   in dentistry is just very, very fun. It's very exciting. And so we're jazzed. I'm really excited. I love good events. I love great time. I love to help. love business marketing. Everybody can take that. That's not Kiera's jam. Like I, that's why I wanted to bring you on. You guys are very good at marketing. You're very good at that space. but to talk about how to help people have their best lives to grow the practices that they want to grow. I think you and I are so synergistic in that. So we're super excited and I love, I mean, I'm not going to highlight the fact that there were   a couple of sixes in that is September 26 at Pier 66. You guys hopefully like, I like the alliteration. Don't put anything weird on it guys, but I do appreciate that you made it easier. September six and nines flipped upside down are a six. Like hopefully everybody can remember September 26, Pier 66. It'll be a good time in 2026. I mean, we got four lines, so we're okay. We've at least got four sixes, not we didn't end on three, but I really hope an exciting step. We'll make sure we put some info for people.   For this year and for next year, I think it'll be a fun time. Dental A Team will be there, so come hang out with us. ⁓ Len, I'm super excited. I will not spoil secrets, but a lot of the things he told me for the events, I will say he does put his heart and soul into it. So Len, excited about that. Thank you for sharing. Good luck for this year. We're gonna be rooting you on this year and next year. And now let's pivot. Let's go into like your jam. You're in BirdEye, you're in marketing, you're on online reviews. AI has come into the scene. Practices are changing.   I also will say, I hope everybody listens to you of their like succession story. You hung up the hand piece, but you are still full steam ahead in dentistry. And so I hope people see that like there is no path to dentistry. Like you just, it's a, it's a beautiful world that you're in. So let's talk though, online reviews, AI, how is this working? How do we make sure that practices are still being visible? Chat GPT is on, on the prowl.   There are clients signing up with us now that have found us on chat. GPT, which is so random. It's changing how people have been doing things. Walk me through. What are you seeing with these online reviews? The importance, how to bring AI in? Like, let's just kind of go in a rift on how practices can still be visible with AIs. Like just showing up to the scene.   Dr. Len Tau (07:43) So I wanna talk about chat CPT for a second. ⁓ I refer to it as my best friend. ⁓ It helps me edit. No, I haven't named it yet. No, I haven't named it. ⁓ you have?   Kiera Dent (07:50) Have you named it? I've got to just ask Len. Have you named? I have! Me and Chet,   I had a name and now her name is Wanda. I don't know why, I don't even know where Wanda came, but people are like, here, are you hanging out with Wanda again? Cause I agree. Like they're our best friends. So go on Len. I can't wait to hear what you name your Chet GPT cause mine is currently Wanda.   Dr. Len Tau (08:06) I'll have to, I   have to name it now that I have to think of something. ⁓ but no, I started using it. I'm like, this is really helpful and it's only gotten better. And, just to give you an idea is, ⁓ my wife and I, and my son, my son just graduated high school. He's literally just started his freshman year at, university of Florida on a free ride. ⁓ smart, smart ass kid. I'm very proud of him. But, you know, and I travel a ton, but I travel a ton for business and I made a commitment. I think I told you that,   Kiera Dent (08:25) Boo? Yeah.   Dr. Len Tau (08:35) during the summer when he was going away for school, I was not going to travel. So from March to literally next week, beginning of September, I haven't traveled at all for business. we did plan some really great travel for our personal lives. And one of the things we did was we had a cruise, a 17 day cruise to Europe. ⁓ And when I decided I did not want to do the excursions to the cruise, cause they're really expensive and you're with all these people. I prefer to kind of just go and tour myself.   Kiera Dent (08:44) It's awesome.   Dr. Len Tau (09:05) So I use ChatGPT in every city. And I said, I'm going to the city. This is what I'm going to get in. This is the cruise I'm going on. It got the cruise itinerary. And I said, I want to set up private tours in every city with different people. And it helped me pick the best tour guides. They referred me to a website called Tours by Local, which is an amazing website that you can meet people who are local that will take you around.   show you the city and it was amazing. It was amazing. So I thank Chachi PT for doing that because I wouldn't have known about half these things if I didn't do it. And in fact, one of the women, and actually the very first place you went to, which was in Split, Croatia, which was beautiful. I told her that literally that's kind of how I went down this road was I asked Chachi PT, what should I do in Split? And they said, you need to use this tour guide. She's the highest rated tour guide and has the best reviews on tours by local. like,   What's towards by local? And that started this whole thing. So she was, she was amazed to hear that. So, ⁓ I have been using Chad GPT for a long time, like I said, and even now it is people I know type in, know, get me to the best dentists in the area. And it's very much based on reviews. So you have to be a highly rated practice. you may not believe in reviews and if you do, think you're not smart, but you know, if, if you want to be at the forefront of where people are looking,   Kiera Dent (09:58) Yeah.   Yes.   Dr. Len Tau (10:25) You have to generate reviews in a significant amount. Velocity now, which is how often you're getting them, is one of the biggest ranking factors on Google, whether you want to believe chat GPT or not. ⁓ But you have to get reviews. You can't, you know, rest on your laurels and say, well, I have enough because you never have enough. Okay. And, ⁓ and you've got to let Google rank you high. And there's been a big discrepancy in the industry, a big, I don't want to say a misunderstanding.   Kiera Dent (10:43) read.   Dr. Len Tau (10:52) But I've been in the review space now since 2013, so 12 years. And in the past, dentists thought that if they get reviews, they're going to rank. And that's not the way it is anymore. If you have reviews, but don't pay attention to the other ranking factors, you actually don't rank well. And that's a problem. So, chat GPT AI is so important, but you still got to dominate Google. You still got to get to the top of the pages.   And that's really where the direction is going. and if you aren't there now and you are ignoring it, you're never going to get there. So I would love to talk to you about our list in instruct or educate the listeners and viewers of these ranking factors that they need, need to pay attention to, or they're going to be left behind when it comes to ranking on Google.   Kiera Dent (11:27) Yeah.   absolutely. And I'm excited for this too, because, I did notice that you've got to like, AI is just crawling the web. That's where it's getting, it's being taught. It's crawls it. It looks through all of it. And so agreed with you. have a lot of clients and like, we want the secret pill of marketing. And I might get your reviews up. Like it is constant and consistent that if you get those reviews up and you bring pieces to the table, that people literally like that's what's going to rank you higher. So I'm excited, Len to, to dig in deeper because it is like how   getting more reviews, but to hear that there's more beyond just the reviews really can help these offices like get the best bang for their buck, help more practices. And I'm like, it used to be when I first started consulting when I used to tell offices get to like 100 Google reviews. It is now I'm pushing people like five, six, 700 reviews that you need to be getting ranked into. And I don't know if you're seeing like a cutoff line or if it matters on that. So I'm really excited to dive into like, what are the rankings? What are the pieces? Is there a difference? But I'm like now   100 reviews, when I look at somebody I'm like, hmm, like if there's another dental practice that has maybe 400, 500 new clients come on, the first thing I do is I go look them up to see how many reviews do you have? And I'm shocked at how many dental practices actually are not showing up when I Google their names and they're like, no, no, care, we're here. And I'm like, but if I'm a prospective new client that doesn't work in your practice and I don't see you all the time and I just tried to find you and I'm looking for you.   How many patients who are not looking for you are not finding you as well. So yeah, take us away, and I'm super curious, very intrigued by this. It's fascinating. And I'll also say, because AI is new, feel like people got like a reset slate. Like, hey, you can actually get back into the game if you haven't been into the game, if you just start playing now. If you don't, I agree with you. I do think that you will unfortunately get obliterated without trying if you don't get into the game now.   Dr. Len Tau (13:28) 100 % so and I couldn't agree with you more. So the best thing to do here is if you're listening to this, I want you to go to a Google search and I want you to type your practice name in. Okay, so that's the first thing to do. Right.   Kiera Dent (13:39) and not in your office. Don't do it in   your office. Go somewhere else. Like try it somewhere else.   Dr. Len Tau (13:44) Right, well, and 100%, that's another thing is that if you're gonna look up your ranking specifically, you do not wanna do that from your office location, okay? Because you're not gonna get real results. You also wanna go into incognito mode or private browsing mode on your phone or your computer if you're doing that to check ranking. But this is not specifically about ranking. This is more about how you appear online. So go to Google and type in your practice name. Not your name unless it's the name of the practice, but your business name, okay?   Kiera Dent (13:52) Yes.   Mm-hmm.   Dr. Len Tau (14:13) and it doesn't have to be what's registered with the state board. It's how you, when you answer the phone, what you say, okay? Pennsylvania Center for Dental Excellence was my practice name, okay? So you wanna look yourself up. So these are some of the ranking factors that Google looks at. Obviously one of them is your total number of reviews you have. Definitely a ranking factor, but the total number has not been as important as some other factors as well. So.   Kiera Dent (14:20) Mm-hmm.   Dr. Len Tau (14:40) Average number of reviews in the industry right now is about 350. It used to be like 100 was the golden number. Now 350 is the average in the industry. So are you average? Are you below average or are above average? Okay, that's something to look at. The second ranking factor, which is even more important is the velocity of reviews. So how many reviews, how often you're getting them. Okay, so if you're getting once every two weeks, not enough. If you're getting them once every week,   Kiera Dent (14:46) Yes.   Dr. Len Tau (15:10) Not enough. You don't need them every single day, but two or three every single week is ideal. Okay, because you think two or three every week gives you eight to 15 a month times 12 months is 100 reviews a year, which is a nice number. Okay, so you have to have that velocity. All right. Third ranking factor is the total score, your average number of stars. So   I would like you to be anywhere from 4.6 to five stars. Okay. I don't think you have to be only five stars. think there's a negativity related to that. If you're only five star reviews, but I also don't want you to below 4.5. Okay. ⁓ And if you're at 4.3, 4.2, or even 4.1, another better review or two, and you're to be in the threes. And that's really where you don't want to go. Cause you lose a huge percentage of patients who may come in if you're less than four stars. Okay. Another ranking factor.   is the primary category. So how do you know your primary category? If you look under your Google, your name, will say right where the stars is, will say, hopefully dentist in your town or dentist in your county or dentist in your city. Okay. So your primary category should be dentist because we're a dental practice. Okay. If you're an oral surgeon, you may want it to be oral and actual facial surgeon. If you're an endodontist, want it to say endodontist. You don't want it to say dentist if you're a specialist. Okay.   ⁓ That's a big ranking factor and I'll give you an example. I, ⁓ my wife had some plastic surgery over the last couple of years and we were referred to that doctor. So we didn't need to search for him. We were referred to him. went in, we liked him, we used his services. ⁓ And of course, being a plastic surgeon, I talked to him about reviews. He now uses BirdEye, but he had me speak in an event that he holds down here in Boca Raton.   And I talked about this exactly. And I asked everybody, cause it was a small group. What is your primary category? And he goes, he said to me, literally, he says, I'm listed as a nurse practitioner. He wasn't listed as a plastic surgeon. He was listed as a nurse practitioner. So his categories were all messed up. So when you actually typed in plastic surgeon near me, he never showed up because his category was wrong. So primary category is a very important ranking factor as well. Now you also have to make sure your secondary categories are also. ⁓   Kiera Dent (17:15) No.   Dr. Len Tau (17:35) ⁓ under ⁓ are there as well as under the proper categories. So secondary categories, if you're a dentist, dental clinic, teeth whitening services, denture care center, orthodontist, if you're doing aligners, if you're endo, you're doing root canals, you can have endodontist. If you do periodontist, can do periodontist. You want to make sure you have nine secondary categories. Okay, if you don't have them, you want to add them.   Now, how do you add them? It's very easy. You go to Google using ChatGPT or anything and say, how do I add secondary categories to my Google business listing? Okay. It will tell you exactly like a recipe how to do it. You need to add those secondary categories. All right. And if you want help doing it, you can always reach out to me. The last ranking factor, which is really important is making sure that the practices name, address, and phone number is consistent. Okay. So just to be clear, most   website companies do not do local SEO. They do website SEO, which is making sure the website is SEOed so the website ranks higher on the organic rankings. We're talking about getting the Google business page ranking higher, which the website companies are not focused on. So when it comes to the name, address and phone number, is it consistent? You have to be consistent. And this is a Google requirement.   It is not a patient thing. It's not a me thing or you thing. It's a Google requirement that this data is consistent. So the name is obviously important. So if you have the and or the ampersand, you may find things inconsistent. When it comes to the address, if you have, you know, South State Streets, Unit 510, you can have South or S, you can have Street or ST, and then you can have Suite, Unit, Number, or STE.   All these variations need to be consistent. So one of them has to be done and one and stuck with. And then if you are using a tracking number for whatever reason on your Google business listing, you may find your inconsistent there as well. So when you make everything consistent and you get a higher velocity of reviews, guess what happens over time? You rank higher on the maps. And when you rank higher on the maps, you get more visible for patients to find you. So that's where the secret sauce is. And   Not that this is a sales pitch about BirdEye, but that's exactly what BirdEye does. BirdEye does those. We check all those boxes for you. And then what ends up happening is a practices get more reviews. But more importantly, when they ask patients how they find them, they're going to see that they found them because of their ranking online and the reviews drove them to the practice. So that's how this whole thing plays a role in getting a practice more visible and credible.   Kiera Dent (20:06) Thank   Wow. So I was over here like taking a lot of notes, which I really loved. I love the number, the 350 at the average, the velocity, like three to five per week you were saying. It doesn't need to be an everyday, but I do agree like them consistently coming through the total score, the 4.6 to five primary category, secondary category, making sure we have nine. And then you were talking about like the practice name, phone number, all of that has to be consistent. So the addresses have to be the same. And that's going to help you rank higher.   Did I miss anything? Those are my notes, Len. And I'm just curious, like, did I catch them all? Because there was a lot of pieces to consider. And then I have some follow ups as well. So like, did I miss anything in that list?   Dr. Len Tau (21:02) No, I   think you got it all there.   Kiera Dent (21:06) Okay, so hopefully that was a good recap for everybody. If you were listening, I tried to like summarize everything he said, because I really feel that those are super valuable pieces to know. Now, Len, there's a couple of things that happen and I'm very curious of what you've seen. Maybe you know, maybe you don't know. It's just a riff for me genuinely curious over here. Does it impact for the business to respond to the reviews? Because I know there was like a big misnomer out there like for a while, like you have to respond to every single review that helps you rank higher. What's the   What's kind of the lay of the land right now responding to the reviews that come in?   Dr. Len Tau (21:39) So there's been a big push over the years to respond to reviews. And there's also been those naysayers who don't want you to respond to reviews. So I want to make this very clear. When you respond to a review and you acknowledge them as a patient, you are technically violating HIPAA. Okay. Now by the letter of the law, if you do that, you violated HIPAA and can be in trouble. Now in all the years I've been doing this, I've only seen one   Kiera Dent (21:49) Mm-hmm.   Dr. Len Tau (22:08) example of a positive review being responded to and the dentist got in trouble. Okay. So if someone writes a review for you and it's five stars and you say, thank you so much for your feedback. We were glad you had a great experience in our practice. Okay. You technically violated HIPAA there because you acknowledged that they came into the practice. I don't think you'll ever run into any problems with that. I don't, I've never seen any instance when a, when a practice has got into trouble. But again, by the letter of the law, it's a violation.   Here's where the person ran into a problem. Okay. So the review in question, the patient wrote, I'm so happy with my appearance after I went to so-and-so's dental office. I think they were in Texas. The dentist responded, we're so happy that you, thank you so much for your review. We're so happy that you loved our magic needles. Okay. So it, from what I understand is the patient had Botox or   dermal fillers placed and that's what they call their magic needles. So the patient wrote, wrote a letter to the practice saying, I didn't appreciate you letting the world know that I had Botox done and asked for the review response to be taken down, which the dentist immediately did. Took it down and apologized, but it really pissed the patient off and the patient sued the dentist and won. Okay. Because the dentist went out of their way to   Kiera Dent (23:08) Mm-hmm.   Right.   Dr. Len Tau (23:33) you know, release private information that wasn't supposed to be done. So in that case, you shouldn't be doing that. Okay. Now on the same note, I would be very careful responding.   Kiera Dent (23:37) Mm-hmm.   Dr. Len Tau (23:45) to a review that's left by a negative, a negative review that's written by a patient. I would be very careful responding publicly to that because it's very hard to respond without violating HIPAA. So a simple response like, we're sorry to hear about your experience. Please contact the office to discuss the concerns as we're unfortunately unable to comment due to HIPAA release privacy stuff. That's fine. But.   Again, I just not sure it's the best thing to do. So you have to be careful with negative reviews. What it doesn't do is we really haven't found any relationship between responding and ranking. Okay, so you have to, I always leave it up to the people to respond. I like using AI to respond as well, because I think it comes up with HIPAA compliant and really good responses. ⁓ But you have to decide what you want to do for your own practice.   Kiera Dent (24:16) Mm-hmm.   Interesting.   That's actually really helpful to know. ⁓ Okay, good feedback for people to ponder and decide what they want to do on. The second piece is   some people lose their Google My Business and they're not able to be found. ⁓ And I don't know if you have reasons why. I don't know if it's from like a name change or it's inconsistent. So like a lot of offices have a lot of reviews, but when you go to search them, they're hidden on Google My Business. Like it will show up on the person's side, but nobody externally can find it. Do you have any ideas of like what causes that or what offices can do if they're struggling with that?   Dr. Len Tau (25:11) So I want to clarify that what question you asked there. I'm sorry to ask a question when you asked the question was when you say that you're saying that when they search for their Google business listing, they can't find it or when someone is searching for the office, they're not visible on the maps.   Kiera Dent (25:15) Hey, that's okay.   So when they're searching, so if I just go into Google and I type in like my perfect smile, the website might link, but the Google My Business with all, and they might have like 150 Google reviews, like it might be, like they've got them all and the office can see it when they like log in as like, this is, you own this, but they've lost it and it's no longer visible publicly. Do you know what causes that or how they can get that back? It's okay if you don't, I'm just genuinely curious. Cause I know some offices struggle with this, especially with like name changes of practices.   going through different ownerships. ⁓ Some of them have told me it's like when I changed the name of my practice, it no longer showed up. Like we have all these reviews, but we're not showing up. Do you know what causes that or how practices can get back being visible?   Dr. Len Tau (26:02) Yep. Now that you   asked it that way, so that usually means that your Google business listing has been suspended. And if you can't find it on search, but you see it, means it's suspended in most cases. Name changes, address changes, other things you do can cause it to be suspended. There are, if you look up on use chat GPT, ⁓   and say, why is, why can your Google business page be suspended? There is a list of different reasons why it can get suspended. ⁓ if you're getting reviews the wrong way is a big one. So, like you should not be incentivizing for reviews. And I'm talking about incentivizing the patients. You shouldn't be getting reviews in your physical office space because there's IP address conflicts and location services on the patient's phone. So if you're doing that, not only will you can potentially lose reviews, but you can't get it suspended, but you can look on.   Kiera Dent (26:37) Mm-hmm.   Dr. Len Tau (26:55) on chat GPT or Google and just say, what are the reasons that your business page can be suspended? And they're there. So usually you have to ⁓ re-approve it or re-verify that page. And there's certain things you do. You'll have to take a video of yourself in front of the practice, showing the address, showing the name of the business on the door. So there's things you will have to do to get it over to Google. So they'll re-verify you. And then once it happens, there's a good chance they'll unsuspend the listing. But that happens for that reason.   Kiera Dent (27:24) Gotcha. Okay. That's super helpful because I know a few offices have struggled with that. So was just curious for that. All right. This has been so helpful to figure out rankings. It's been helpful to understand. ⁓ My last question as we wrap up today on reviews has been so helpful, Len, is how do offices go about like, what are your recommendations? Yes, bird eye, swell, podium. Like there's a lot of review in Weave. I do, I usually recommend using an external one outside of things. think that they like, if they're just, if that's what they do, they're going to be experts at it.   But how can offices ethically and appropriately, like obviously great patient experience, but how do they increase these Google reviews? What are some of the best tactics you've seen to help these offices out?   Dr. Len Tau (28:04) So being biased, I mean, I'm a true believer in BirdEye because we help with the reviews and the ranking part. ⁓ Swell, which is a great product. know the guys who swell really well. A lot of their doctors don't rank well because they don't focus on the listings part of it or the ranking part of it. ⁓ I'm not a fan of Wee from a review perspective because they swell BirdEye and Podium, make it very easy. Weave doesn't. It's just the way we do it with our three other products. ⁓   I always say this, you can get reviews any way you want. The most effective is gonna be use some software, simple as that. But it all starts with the practice and it all starts with, I like to create a reputation culture in the practice, which means you know that every time a patient comes in the practice, that they're going to be evaluating you and reviewing you potentially. And you've gotta be on your best behavior, you've gotta put a happy smile on your face, you gotta treat them like they're the...   Kiera Dent (28:40) Mm-hmm.   Dr. Len Tau (29:00) king of the world, okay? You gotta roll out the red carpet. And if you don't do that, they may write a bad review, okay? But if you don't create that reputation culture, I think it's gonna be hard to get the practice to really accelerate the reviews. So creating that reputation culture using great verbiage skills. I love calling it feedback, not a review. If you call it a review, it sounds like you're begging for it. ⁓ The feedback conversation is much more comfortable to have. So, you know, it's an interesting situation, but if you don't ask, you don't get.   So you've got to ask. I think if you ask and you combine it with a really good software, you'll get a really good number of reviews. If you don't ask, you don't get. It's that simple.   Kiera Dent (29:30) Mm-hmm.   Yeah.   ⁓ well, that was so great. I appreciate this so much. And it's fun to hear about how AI is helping. It's fun to hear about how you still have to be great on Google. So ⁓ I just appreciate you. I appreciate you being here. I appreciate the knowledge you shared. appreciate for offices. I hope they take action and Len any last thoughts, how people can connect with you if they want more help on this. know ⁓ like truly in my opinion, this is the simplest marketing. Everybody wants to like sexy magic pill of marketing. And I'm like, no, it's like really great experience. Ask for the reviews, ask for the feedback.   like rank so that way people can find you I've had offices that had like three four or five new patients and they're like I need this marketing I need all these things which I'm not here to say not to do it but I will say great reviews will boost you very quickly so Len any last thoughts you've got how people can connect with you because it's been truly just an incredible episode today   Dr. Len Tau (30:26) So ⁓ I'm around the country a lot. So you can always connect with me in person if I'm at some of these events. If you wanna come to Supercharge, you can connect me there. SuperchargeYourDentalPractice.com You can use the code RAVING to save $100 on registration. ⁓ We also have some scholarships available. So if you do wanna come, you can reach out to me personally. So ⁓ my cell phone's all over the internet. The easiest way, if you have any questions, you want advice, you want help, I'm the guy to reach out to. My phone number is 215.   Kiera Dent (30:40) Awesome.   Dr. Len Tau (30:55) 292-2100. And my best email is Len, L-E-N, at drlentau.com, which is D-R-L-E-N-T-A-U.com. And you can email me, you can text me, you can call me, tell me you heard about me here and you need some advice. I'm more than happy to offer it to you. I do it all the time. ⁓ I love when people reach out to me because they know I'm an expert. So I do it kind of as a favor to people. ⁓ But no, you reach out to me, I'm happy to give advice.   Kiera Dent (31:23) amazing. Len, thank you so much for being on the podcast. I'm super excited for Supercharge 2025 and especially 2026. So everybody snag that. And truly, I hope you take action from today's podcast. This is easy ways for you to boost your marketing, be found and seen online. And Len, thank you for joining me today. I truly, truly appreciate you.   Dr. Len Tau (31:41) Thank you for having me, Kiera, I appreciate it.   Kiera Dent (31:43) Of course. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.  

Send us a textPernah merasa bisnis Anda kalah saing di Google Maps, padahal sudah punya profil Google My Business? Di episode ini, Ryan Kristo Muljono dari ToffeeDev akan membongkar strategi Local SEO yang jarang dibahas—mulai dari cara mendapatkan lebih banyak review, mengoptimalkan profil Google My Business, hingga memanfaatkan fitur tersembunyi yang sering diabaikan kompetitor. Temukan langkah-langkah praktis agar bisnis Anda bisa mengalahkan kompetitor di pasar lokal dan jadi brand nomor satu di mata customer!Dengarkan sampai habis dan temukan bagaimana layanan Local SEO dari ToffeeDev bisa membantu memaksimalkan hasil Anda di Google Maps.Klaim Free Local SEO Audit sekarang di https://lbo.toffeedev.com dan cek visibilitas bisnis Anda hari ini.

In this episode of Owned and Operated, John Wilson sits down with Jack Carr from Jack Acquisitions, who also runs Rapid Response Plumbing, Heating & Cooling in Nashville, TN. Together, they break down the four most important pillars to scaling a home service company past $10 million a year: leads, people, sales, and infrastructure.John and Jack dig into what separates $1M businesses from $10M+ operators, from locked-in marketing strategies to strong recruiting pipelines and dedicated sales teams. They highlight why incentives drive performance, how to attract money-hungry talent in today's labor market, and why infrastructure supports growth but doesn't replace the fundamentals.Jack shares practical insights from his own company and acquisition experience—covering recruiting structures, incentive plans, sales processes, and the mindset shift it takes to scale. From driving consistent demand to building a rock-solid backbone for growth, this episode is packed with actionable strategies for contractors ready to break through the $10M ceiling.

In this episode of Owned and Operated, John Wilson sits down with Tony from Wanamaker to break down one of the biggest challenges contractors are facing in 2025: leads are tougher for everyone.John and Tony dig into why this year has been so unusual for home service businesses, from cooler summers and unpredictable weather to rising digital costs and shifting media consumption. They unpack how operators can protect market share in a down year, why consistency beats quick creative changes, and the three questions every ad should answer: Why you? Why now? How can I afford you?Tony shares practical insights on cost-shifting budgets, leveraging the Zero Moment of Truth, and keeping brand messaging dialed in—even when the industry feels shaky. From media buying advantages in non-political years to the impact of ChatGPT, SEO, and the decline of cookies, this conversation is packed with actionable pro tips to help contractors navigate 2025 and set up strong for 2026.

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs• The three most important ranking factors are business name, primary category, and reviews• Consistent review frequency matters more than total volume for ongoing relevance• Google has an internal "trust" algorithm that evaluates profile owners based on their editing history• Fake reviews can result in a 90-day review collection ban, making manipulation not worth the risk• Brand mentions are becoming more valuable than backlinks in the AI era• The AI overview feature heavily utilizes GBP data, making profile accuracy increasingly important• Photos should be geo-tagged and added regularly rather than all at once---Guest Contact Information: - https://www.linkedin.com/in/bradwetherall—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

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 In this episode of Owned and Operated, John Wilson sits down with Tony Castellucci from Wanamaker to break down how home service companies should think about marketing spend at three different levels: $100K, $500K, and $1M.Tony and John dig into what works (and what doesn't) as your budget scales. From avoiding white noise and wasted spend, to maximizing digital safety nets like SEO, PPC, LSAs, and Google My Business, the conversation highlights how to build consistent lead flow and a strong brand presence without diluting your dollars.They cover why seasonality matters for small budgets, when to shift toward year-round brand building, and how traditional media like TV, streaming, and selective billboards can play a role as you grow. Tony also shares agency-side lessons on attribution, cost per lead, and why marketing dilution is one of the most common pitfalls for home service owners.If you're looking to understand how to strategically allocate your marketing dollars — whether you're running a $5M shop or pushing past $15M — this is a must-listen episode.

#236 — AI Sales Engines for Home Services: Tal Shub on Craft & Closing More Deals In this episode of Owned and Operated, John Wilson sits down with Tal Shub, CEO of Craft, to dive into how AI is transforming sales in the home service industry.Tal shares how Craft built an AI-powered sales engine that listens to customer conversations, provides real-time coaching, and helps service teams recover lost revenue. From boosting average tickets with better financing conversations to coaching technicians on open-ended questions and process-driven sales, Craft is creating a playbook for the next era of home service growth.The conversation goes deep into why team adoption matters more than features, how to overcome technician resistance to recording calls, and what separates top performers from the rest. John also shares firsthand results from rolling out Craft across his $30M company — including higher tickets, improved training, and stronger close rates.This episode isn't just about AI tools. It's about how technology, leadership, and process come together to drive real performance in the field. If you're serious about building a stronger sales culture in your HVAC, plumbing, or electrical business, this conversation is a must-listen.

In this episode, Keith dives deep into the tried-and-true marketing strategies that will help you grow your lawn care or landscaping business, get more clients, and build a full schedule. Keith shares his own journey from being stuck in a dead-end job to building a successful business and offers actionable steps you can take today to achieve similar results.   "There's so much work out there that it's overwhelming, truthfully. And they're looking out and they're looking for somebody who's reliable, somebody who's dependable, somebody that they can have a long-term relationship with. They're begging to write you a check." - Keith Kalfas   Episode Highlights 1. Overcoming Self-Limiting Beliefs ([00:01:32] - [00:02:43]) Keith tackles the mental barriers that can hold you back and emphasizes that growing your client base is fully within your control. Learn why prospects are actively looking for reliable contractors and how to position yourself to meet that demand. 2. Powerful Marketing Tactics ([00:03:12] - [00:06:07]) Keith provides a comprehensive rundown on: Getting a professional logo and branding materials. Utilizing business cards, magnets, and bandit signs to increase local visibility. Leveraging online platforms like Craigslist, Facebook, and top local directories (Yelp, Google My Business, Angi, and more) for maximum exposure. Building a simple website via Squarespace, Wix, or even Google My Business, and linking all your social profiles to create a strong digital footprint. Importance of backlinks, local citations, and word-of-mouth reviews. 3. Snowball Effect of Consistent Marketing ([00:06:07] - [00:07:14]) Keith explains how small, consistent marketing actions create a snowball effect, resulting in overwhelming client demand within a year. Tips for collecting positive online reviews and generating referral business. 4. Embracing Change & Modeling Success ([00:09:11] - [00:11:22]) Personal anecdotes about taking the leap from comfort zones, learning from industry leaders, and “modeling” what's working for successful businesses. The importance of presenting a professional image online—even if it's just you and a truck! 5. Must-Have Tools & Resources Brief sponsor spots about tools like Footbridge Media for websites, and Jobber for business management and AI-powered customer service. Exclusive offers for listeners: Free 2-week Jobber trial with exclusive discount (link: getjobber.com/kalfas) Free PDF: “The 7 Steps to Marketing Your Business Online”—just text ‘untrapped' to 31996. If you're interested in joining or want to see if you qualify to become a member of a "focus group" where real progress is made, visit Untrapped Alliance for more information.     Key Takeaways Overcoming Limiting Beliefs Recognize and break through the mental barriers holding you back from growing your business and achieving success. Understanding Market Demand Realize the abundance of potential clients needing reliable landscaping and lawn care services in your area. Crafting Effective Business Materials Invest in professional logos, business cards, and signage to establish credibility and boost brand visibility. Maximizing Local Advertising Utilize bandit signs, truck magnets, local print shops, and flyers to target neighborhoods you want to serve. Leveraging Online Platforms Create or enhance business profiles on social media, Google My Business, Yelp, and other authority sites for more exposure. Building a Simple Website Launch a basic website quickly using platforms like Squarespace, Wix, or even Google My Business for increased legitimacy. Generating Backlinks for Growth Link social media and directory profiles back to your site to boost search rankings and credibility online. Harnessing Positive Reviews Request well-worded reviews from customers on Google or Facebook to build trust and encourage referrals. Learning from Industry Peers Model the successful strategies used by other professionals in your industry to accelerate your own business growth.   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas       Resources Mentioned 99designs Fiverr Upwork Squarespace Wix Weebly Google My Business http://footbridgemedia.com/keith http://getjobber.com/kalfas  

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today's competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads...

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today's competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads...

The future of search is through AI, and you're gonna want to know how to show up first.In this episode of Community Kristina is joined by marketing expert, business growth coach and fractional CMO Kelsey Reidl, who is breaking down how to get your business ranking on AI tools like ChatGPT.In this episode we'll cover:Kelsey's journey from holistic nutritionist to marketing strategist.How tools like ChatGPT, Claude, and Perplexity are changing the way people find and choose businesses online.How AI search is impacting everything from podcast visibility to online purchases, What keywords you should be using to stay competitive.And how to structure your website, social platforms, and Google My Business profile to keep showing up as the expert in your niche.This episode is for anyone looking to fully leverage their marketing efforts and attract clients overnight!Connect with Kelsey:WebsitePodcastInstagramMentioned in the Episode:Kristina on the Visionary Life Podcast with KelseyPodcastherSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

"Before and afters are crucial for trust." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/SmileSuite - http://getsmilesuite.com/ Summary In this conversation, Kayvan Mott, co-founder of The DocSites, shares insights on effective marketing strategies for orthodontic practices. He discusses common mistakes made by orthodontists, the importance of a strong online presence, and how to leverage reviews and testimonials to build trust. Kayvan emphasizes the significance of SEO and Google Ads in attracting patients, as well as the need for effective landing pages. He also provides guidance on choosing the right marketing partner and the importance of transparency in marketing efforts. Connect With Our Guest The DocSites - https://www.docsites.com Takeaways Orthodontists often have a 'set it and forget it' mentality towards marketing.Proactive marketing leads to better results for orthodontic practices.Websites should focus on building trust and showcasing reviews.Convenience features on websites can prevent losing potential patients.Internal tracking of patient sources is crucial for effective marketing.Google My Business profiles are essential for visibility.Quality backlinks are more valuable than numerous low-quality links.Landing pages should be tailored to match ad content for better conversion.Understanding the importance of reviews can significantly impact practice visibility.Choosing a marketing partner requires assessing their experience and transparency.Chapters 00:00 Introduction to Kayvan Mott and The DocSites02:31 Common Marketing Mistakes in Orthodontics05:59 The Importance of a Strong Website11:53 Leveraging Reviews and Testimonials17:58 The Future of SEO and Online Marketing23:40 The Importance of Quality Links24:47 Optimizing Your Google Business Page26:54 The Role of Blogging in SEO27:17 Understanding Google Ads and Patient Quality29:20 Preparing Your Practice for Advertising31:48 Maximizing Google Ads Effectiveness34:47 The Power of Landing Pages37:11 Choosing the Right Marketing Partner Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming, shares his proven Four P Framework to revolutionize physician branding: Positioning, Presence, Proof, and Premium. Through real-world examples, he contrasts two dermatologists—one struggling with low-cost deals and outdated facilities, the other thriving with premium pricing and a six-month waitlist—highlighting how branding shapes perception and profitability. Dr. Ming explains how to position yourself as a specialist for a specific audience, maintain a consistent online and offline presence, build trust with compelling proof like patient testimonials and media features, and deliver a premium experience that justifies higher rates. He also warns against common pitfalls like appealing to everyone, inconsistent messaging, and competing on price alone. This episode is a must-listen for physicians aiming to attract better patients, increase revenue, and enjoy a fulfilling practice.   Three Actionable Takeaways: Define Your Positioning – Use the formula "I help [specific audience] achieve [specific result] without [specific pain point]." For example, "I help women over 35 regain energy through hormone therapy without endless doctor visits." Write your positioning statement using this framework to clarify your niche and attract ideal patients. Ensure Consistent Presence – Audit your website, Google My Business, LinkedIn, and social media for inconsistencies in photos, messaging, or visuals. Fix the three biggest discrepancies this week to create a cohesive brand that builds recognition and trust. Build Trust with Proof – Reach out to three recent patients with measurable outcomes and request testimonials or video reviews. Write a three-sentence personal story using the Challenge-Journey-Mission framework to share why you became a physician, fostering an emotional connection with patients.   About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com  About the Host:  Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!  

In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Dan Serard, partner at Cannabis Creative Group, to dive deep into building a strong cannabis dispensary brand and marketing strategy from the ground up. Dan shares expert insights on when dispensary owners should start thinking about branding—highlighting the importance of beginning early, ideally months before opening day. They explore how to craft a compelling brand identity that goes far beyond just a logo, emphasizing the critical role of messaging, customer experience, and consistency across all touchpoints. Listeners learn about foundational marketing essentials such as developing a native e-commerce website, the power of SEO and Google My Business for driving foot traffic, and the strategic use of email, SMS, and social media marketing. Dan breaks down what a successful launch campaign looks like and offers practical advice on balancing customer acquisition and retention efforts post-opening. The conversation also touches on navigating emerging technologies like AI-driven search and the importance of ongoing SEO management for sustained growth.Whether you're a new dispensary owner seeking guidance on branding or a seasoned operator wanting to sharpen your marketing approach, this episode is packed with actionable strategies to help you build a memorable brand, attract loyal customers, and thrive in the ever-evolving cannabis market. Find out more about Cannabis Creative Group at:https://cannabiscreative.com/linkedin.com/in/dserardlinkedin.com/company/cannabis-creative-group/ 00:00 Introduction and Welcome00:21 Starting Your Marketing Strategy Early01:57 Developing Your Brand Identity04:30 Integrating Brand Identity with Retail Experience05:48 Importance of Consistency in Branding10:12 Long-term Brand Planning11:07 Top Tips for Creating a Brand16:49 Launching Your Marketing Campaign21:36 Navigating Modern Marketing Challenges23:31 The Importance of SEO in Business24:29 Setting Up a Retail Website: Must-Haves and Best Practices26:25 Navigating Online Ordering and Delivery Systems28:09 Optimizing Your Website for SEO31:24 Creating an Effective SEO Strategy38:04 The Role of PR in a Successful Business Launch41:39 Driving Traffic and Revenue Post-Launch45:04 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

The AI Revolution in Santa Clarita Real Estate: How to Dominate the Market in 2025TL;DR: Artificial Intelligence is flipping the Santa Clarita real estate game upside down, and if you're not using it, you're basically handing your clients to the competition. As a former LAPD motor cop turned Realtor (CALDRE 01238257), I've seen how AI can turbocharge your business—crafting content, analyzing markets, and dodging scams. This guide dives into AI's role in real estate marketing, client management, and strategy, with actionable steps to leverage tools like ChatGPT and Google My Business. Want to win? Book a free consult at https://zoommescv.com or call 661-888-4983 to get the edge.Why AI is Your New Real Estate SuperpowerI've patrolled the streets as an LAPD officer and now I'm navigating the real estate jungle in Santa Clarita. The market's evolving faster than a high-speed chase, and AI is the tool you need to stay ahead. It's not about replacing your gut—it's about amplifying it. From writing blog posts that rank to analyzing MLS data in real-time, AI is your strategic partner. But treat it like a rookie on the force: train it right, or it'll cost you. Here's how to make AI work for you in 2025.The Evolution of AI in Real EstateAI's gone from a clunky sidekick to a full-on partner in crime-fighting… er, deal-closing. Large language models (LLMs) like ChatGPT, Google's Gemini, and my go-to Grok can handle tasks that used to eat up your weekends. Here's the breakdown:Speed and Scale: AI can pump out a 5,000Youtube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

If you're trying to grow a home service business, your marketing budget is one of your biggest bets — and biggest risks. In this episode of Owned and Operated, John Wilson and Sam Preston host a no-fluff Q&A tackling real contractor questions on lead generation, paid ads, and when to actually bring in an agency.They break down how to allocate marketing spend at every stage — from $1K/month up to $200K — and what it really takes to get traction with LSA, GMB, and PPC. You'll learn how to play offense with your best-performing lead sources, why spreading your budget too thin kills momentum, and how to ride your winning channels like you stole it.If you're struggling to get leads from PPC or Google Ads, they also cover how to fix campaign waste, when landing pages are the problem, and how top operators manage their media vs lead-gen mix to scale past $10M.Whether you're just getting started or dialing in a multi-location growth strategy, this episode is a tactical deep dive into what's actually working right now.

In this Power Producers Shoptalk episode, David Carothers is joined by Chris Langille to discuss the evolving role of websites in the age of AI and large language models (LLMs) like ChatGPT. They explore how agencies can refine their digital strategies while keeping websites relevant in a rapidly changing environment. Chris shares his insights on the current state of digital marketing, emphasizing that while AI is shifting the landscape, websites remain crucial for agency success. David and Chris dive into the importance of content creation, video marketing, and Google Business Profiles, offering practical advice for agency owners to enhance their online presence and stay ahead of the competition. Key Highlights: The Role of Websites in the Age of AI Chris explains that while AI and LLMs are changing how people find businesses, websites will still play a key role in providing valuable data points for AI. Websites remain essential for agency branding and online presence. AI's Impact on Content Creation AI is revolutionizing content creation, but Chris stresses that businesses must keep creating high-quality content. Video content, in particular, will become more important in capturing audience trust and authority. Importance of Video Content Chris highlights the shift towards video marketing as the most effective way to humanize your brand. Video helps agencies connect with prospects and clients on a deeper level, offering a unique opportunity for differentiation. Maximizing Google My Business Profiles Chris discusses how Google Business Profiles are more important than ever for agencies. With increasing traffic from Google Maps and integration with AI searches, optimizing your Google My Business profile can significantly drive website visits and calls. Google vs. AI in Search While Google remains the dominant search engine, AI tools like ChatGPT are gaining traction. Chris explains how these technologies will work together, with AI utilizing data from websites to recommend businesses. Connect with: David Carothers LinkedIn Chris Langille LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

AI isn't coming — it's here. And the way people find your business is already changing.In this episode of Owned and Operated, John sits down with Sam Preston, CEO of Service Scalers, for a deep-dive on how AI is reshaping local search and why HVAC, plumbing, and home service operators need to evolve fast — or risk being left behind.They explore what it means to “rank” in a world of LLMs, how showing up in ChatGPT, Perplexity, and Google's AI Overview actually works, and why your SEO and Google Business Profile (GMB) are more valuable than ever. From review mining to AI-mode discovery to early signs of AI agents booking jobs, this episode lays out a real-world, contractor-first roadmap to dominate in the AI-driven search era.You'll also hear how Wilson's early investment in SEO and programmatic content is now paying off — and why operators of every size should focus on backlinks, FAQs, and review quality today to future-proof their lead flow.Whether you're doing $1M or $50M, if you want to stay visible and competitive as AI search becomes the new front door to your business, this one's essential.

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! In this episode, I'm sharing the full story behind how I ditched the referral trap and instead turned Google into a predictable and sustainable lead-generation machine for TheK9PT — starting with no patients, no referrals, and no local connections. I walk through the biggest marketing challenge I faced when launching my business, how I shifted from relying on veterinary referrals to direct-to-consumer marketing, and what key strategies actually worked to generate consistent new clients. Whether you're just starting out or ready to scale, this episode is packed with lessons that can help you build marketing systems that work for you — even when you're not working. Listen to the full episode as we discuss: Start with the challenge, not the tactic: I had no referrals, no clinic, and no marketing experience — which is why I had to get creative and find a better way. Veterinary referrals aren't enough: Especially when you're new or not a vet — it's time to bypass the gatekeeper and speak directly to pet owners. Direct-to-consumer marketing changes the game: Educating and connecting with pet owners early in their journey builds trust before they ever contact you. Google My Business is a free powerhouse: Consistently updating reviews and photos makes a huge difference in visibility and credibility. Your website is more than a brochure: It should tell a clear story, guide the visitor to take action, and reflect why you're different — not just list services. Google Ads work if your systems are ready: Don't pour money into ads until you've optimized your website and lead nurturing systems — otherwise, it's just noise. Sustainable growth requires systems: You don't need to be a marketing expert, but you do need predictable processes that run without you doing everything yourself. Want to dive deeper? Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Boomers aren't your best bet anymore. While everyone's still chasing the so-called Silver Tsunami, the truth is most aging-out home service businesses won't sell — and the ones that do often aren't worth buying. In this episode of Owned and Operated, John and Jack explain why smart operators are ditching the outdated playbook and going all-in on modern growth strategies.They unpack why 2026 is their multi-market year and how they're expanding beyond Ohio through greenfield launches, tuck-in acquisitions, and strategic partnerships. From leadership infrastructure to population-driven market selection, they share what it actually takes to scale a home service company past a single location. You'll hear hard-earned lessons from failed multi-location attempts, the red flags of unscalable markets, and why buying a business isn't always the best move — especially if the fundamentals aren't there.If you're a plumbing, HVAC, or electrical operator looking to grow into new markets, this is your real-time roadmap — not the recycled Silver Tsunami narrative. John even teases behind-the-scenes strategies they're using for greenfielding (the stuff he's not ready to fully reveal… yet).This is the episode that separates yesterday's growth myths from today's $100M playbook.

How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You've probably heard that citations are outdated, but don't fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack. What You'll Learn  The difference between citations and backlinks and how they affect SEO differently How to audit your current citations and spy on your competitors for easy wins The best tools and strategies to build high-quality, NAP-consistent listings Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond. https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/    

In this episode of Owned and Operated, John and Jack break down the most underrated—and often misunderstood—pillar of business success: cash flow.They dive deep into what cash flow actually means (hint: it's not EBITDA or net profit) and why failing to understand it almost tanked their companies. From sharing near-miss horror stories to the practical systems they've built—like automatic savings transfers and cash forecasting—this episode is a must-watch for any operator who wants to build a sustainable, growth-ready business.Whether you're just starting out or scaling past $10M, John and Jack unpack how better cash flow habits can protect your company from financial landmines and unlock new levels of financial control.

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still generating millions in revenue for e-commerce brands.Key Topics & Lessons:The State of Search in 2025 - Why Google's 13.6 billion daily queries represent a 64% increase from 2024, how ChatGPT traffic grew 112% month-over-month (but still represents only 1-3% of total traffic), and why the "Google is dead" narrative is premature despite real AI disruptionThe 4-Bucket SEO Framework - Jeff's systematic approach covering Technical SEO (mostly handled by Shopify), Page Optimization (title tags, meta descriptions, headers), Content Strategy (200-300 words on category pages), and Link Building (the 0.3 correlation factor that still dominates rankings)What Really Moves the Needle - Data from 152 campaigns showing 20% growth at 3 months, 50% at 6 months, and 75% at 12 months, plus insights from Google's leaked ranking documents revealing click-through rate as a massive ranking factorThe Great Blog Apocalypse of 2023 - Why standalone content sites lost 90% of their traffic while e-commerce stores with blogs thrived, how Google's "helpful content" update rewarded real businesses over affiliate spam, and Jeff's theory about Google My Business as a ranking signalAI SEO Optimization Strategy - How to reverse-engineer ChatGPT sources to identify link targets, why product roundups have a 0.45 correlation with AI citations (higher than traditional backlinks), and the overlap between traditional SEO and AI optimizationThe Future of Automated SEO - Jeff's experiment building a fully autonomous AI agency with zero human account managers, AI tools that can screenshot pages and generate optimized title tags, and how Gemini 2.5 Pro is changing the automation game—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) The Relevance of SEO in the Age of AI(12:38) The 4 Components of SEO(16:19) What Is the Payoff for SEO?(20:22) Breaking Down Technical SEO(23:43) On-Page SEO and Meta Descriptions(25:58) Content Optimization Strategies(33:27) Link Building(38:30) AI and SEO: The Future of Search—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jeff's LinkedIn: https://www.linkedin.com/in/jeff-oxford180 Marketing: https://www.180marketing.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer,...

In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources.They cover everything from interest rates and international contracting to the realities of marketing and cultural fit in small business ownership. While John and Jack don't always agree, they align on this: success in HVAC and plumbing comes from understanding your strengths, knowing your limits, and being in the game. This is a must-listen for anyone serious about growing in the trades.

SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.You'll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience's search intent can transform your online presence.

In this episode of Owned and Operated, John and Jack return to the studio to tackle the real-world challenges of running a successful HVAC business during peak summer heat. They dive into how weather-related service demand, infrastructure upgrades, and a mature home service team contribute to record-breaking weekly revenues and improved operational efficiency.Discover how HVAC businesses can scale profitably by investing in technician retention, labor-saving automations, and strategic overseas staffing. John and Jack break down the processes that drive high performance—from sales training to data-driven decisions—all on the path to hitting their first $1 million in EBITDA and a $10 million annual revenue goal.

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

In this conversation, Dylan Silver interviews Sasha Stapleton, an award-winning SEO strategist and entrepreneur, who shares her journey into the world of digital marketing and real estate. They discuss the vibrant entrepreneurial spirit in Florida, Sasha's expertise in SEO, and effective marketing strategies for real estate professionals. The conversation emphasizes the importance of building an online presence, lead generation techniques, and the evolving landscape of SEO in the digital age.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE you hire someone (if you're going to and there's no reason why you should feel you must as a solo private practice owner) and I'll talk you through how what to do to get clients even without a budget.  It's all here for you in today's episode of the Private Practice Podcast  Join my free community for private practice owners and therapists here  #psychologist #counsellor #counselor #lmft #therapist #socialworker #accreditedmentalhealthsocialworker

In this episode of Owned and Operated, HVAC business experts Jack Carr and John Wilson break down the sales strategies that drive revenue growth at every stage of a home service company's journey. Whether you're running a $1M shop or scaling past $50M, understanding how to structure your HVAC sales team is critical—and it starts with knowing the difference between marketed leads and technician-generated leads.Jack and John explore why top HVAC companies like Four Seasons, Logan Services, and Peterman Brothers separate their sales teams based on lead source, and how that impacts close rates, efficiency, and scalability. From peer groups and sales training to seasonal lead flow and process refinement, this episode delivers real-world strategies for owners looking to increase HVAC revenue, optimize sales performance, and build scalable systems that actually work.

"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)

In this episode of Owned and Operated, we dive into a powerhouse conversation with top sales leaders—AJ and Noah from Premier Home Pros—as they unpack how to scale a home service business rapidly and sustainably. Whether you're hiring your first rep or leading a high-velocity sales team, this episode delivers practical strategies for fast growth without losing control.From building a magnetic company culture to overcoming supply chain roadblocks, we explore what it really takes to run a top-tier sales operation at scale. If you're aiming to grow your team, tighten your sales systems, or simply perform better—this one's for you.

This week started with content batching. Batching is an optimizer's tool for ultra productivity. Every month, I create blogs, podcasts, and videos for Carfagno Cleaning and Solo Cleaning School. It takes a ton of time to do each week. I used batching in my cleaning business and in other areas of business over the years. When Teresa's mom was available to watch the kids overnight, we jumped on the opportunity and grabbed a hotel for the night. I got so much done as I batched blog after blog after blog. We also enjoyed time together, so it was a win-win. The following day, I rented an office from my MCBA friend Vernessa Hopkins. Vernessa owns H3 Business Services in Harleysville, PA. The office was perfect and I was able to record all of my podcasts for the upcoming month. My batching goal was to invest a few days and dollars to complete all of my content for a month. I accomplished that! Please keep this in mind. The portion of my batching that related to my solo cleaning business was a small part, so it may not be necessary for you to batch your content. However, you may start sending out newsletters a few times per month, maintain your website, and repurpose content to Facebook and Google My Business. Batching would be a great idea for you at that point.I've been tracking each of my offices from Saturday to Saturday, so I know how long they are taking. Plus, I've made changes to get faster. Over the weekend, I had a difficult email to send. One of these office cleaning clients took me longer because of paint speckles and glitter on the floor as well as increased kitchen areas. I knew I'd have to say something or scope creep would get me! [Before continuing, check out the bonus video, "How do I Deal with Scope Creep" on the Solo Cleaning School YouTube Channel. You'll learn how easy it is for your clients to unintentionally take advantage of you.]When the scope of work increases over time, it causes our cleaning times to increase. The great majority of cleaning companies will NOT raise the price as the scope changes so slowly they don't notice it. Not me! I recognized the potential Scope Creep setting in and knew I would have to send a difficult email. I used the sandwich technique with praise and gratitude in the open and close of the email. In the center, I laid out the areas where the scope has increased. Then I shared how this affects my company. "I clean five offices every Saturday right now. I'm in the process of adding more as well. So when one office starts taking me longer, it ends up costing me money. I'm sure you understand!" Then, I offered possible solutions which either forced them to take ownership and have the staff do more end-of-day cleaning or I would submit a new proposal with higher prices for the increased scope. I was nervous about the outcome as it was surely possible to lose the client, but I had to do this. It's my business and I must run it like one! Fortunately, they responded with consideration and we worked through the solutions together. Ultimately, they decided to take ownership for one portion. The other part, where they've added more kitchen appliances, we decided to alternate half-and-half each week. They gave a little and I didn't raise my prices. It also raised my image of trust and professionalism.Read the rest of this article at the Smart Cleaning School website

Andrew Newland, author of "Digital Marketing and SEO for Functional Medicine Practices," shared critical insights with John Golden on Sales Pop for clinics struggling to attract the right patients online. He warned that chasing quick patient numbers through conventional ads often backfires, leading to uninterested inquiries. Newland's core advice? Prioritize a deep SEO strategy. This isn't just about backlinks; it includes ensuring your site is technically sound and mobile-friendly, developing unique content that showcases your clinic's expertise, and optimizing for local search through tools like Google My Business, active review responses, and even geotagging photos. He emphasized clarity over cleverness in website design, ensuring potential patients immediately grasp your services. While AI can assist, it shouldn't replace authentic content. Newland advocates for persistence and a blended marketing approach for long-term success.

What does it truly take to launch a new cleaning business location and generate $13,000 in revenue within the first two weeks?In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share an inside look at their recent market expansion into Las Cruces, New Mexico. From initial planning and hiring challenges to strategic marketing and operational execution, they walk through the critical steps, hard-earned lessons, and surprising outcomes of the launch.Gain insight into how:the team secured a physical office to rapidly boost local SEOthey leveraged community partnerships and free cleanings to build brand presencethey handled setbacks such as staffing issues and billing disruptionsWhether you're prepping for your first expansion or scaling your operations to the next level, this episode delivers real-world lessons, practical strategies, and a few well-earned laughs along the way. Listen now!Highlights:(00:05) Why podcasting takes a backseat to building a real business(01:10) The Las Cruces launch goals: 200 bi-weekly customers and a branded car(02:26) Why giving away free cleans is weirdly profitable(03:46) Early hiring mistakes — and how to course-correct quickly(06:41) The Google My Business hack that got them ranked instantly(09:22) Website SEO confusion — and why location-specific pages matter(13:05) Leveraging local partnerships with real estate pros(14:39) How one five-star review can unlock five new clients(17:00) Launch delays, billing issues, and how to stay on track(21:12) How to negotiate favorable commercial lease terms(25:07) Managing a location remotely — and effective(27:06) The 90-day target: Adding 8 bi-weekly clients per week(31:22) Top 3 takeaways: Planning, patience, and relationship-buildingLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.This conversation explores Brandon's tactical acquisitions, mindset for growth, and how he's building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Marketing your canine rehab practice can feel overwhelming with all the noise out there—but it doesn't have to be. In this week's podcast episode, I'm breaking down what I believe are the 3 key facets of marketing for any canine rehab business, whether you're solo, mobile, brick-and-mortar, or growing a team. Listen to the full episode as we discuss: Canine rehab marketing should be built on three pillars: digital, external, and internal strategies. Google (especially Google My Business) should be the primary digital focus due to its effectiveness and low cost. Social media is better for brand awareness and education, not short-term client acquisition. External marketing (e.g., vet referrals, events, partnerships) is valuable but time-intensive and inconsistent. Internal marketing focuses on turning current clients into repeat or referral clients through word-of-mouth and wellness programs. Relying on only one type of marketing creates instability—diversify efforts across all three areas. As your business grows, delegate tactical tasks so you can focus on strategic planning. Track your marketing metrics (lead source, conversions, spending behavior) to make smarter, data-driven decisions. Tailor your marketing efforts to what your business needs at its current stage, not based on trends or pressure from others. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

In this episode, I'm joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it's probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won't want to miss.IN THIS EPISODE:[00:00] Intro + What's Coming UpIntroducing the topic, and previewing the upcoming marketing course.[01:31] The 5 Ways Clients Find Your SalonBreaking down the key sources of new clients and why Google is more important than you think.[04:00] Phil Evans on Google Search & ProfilesPhil explains the difference between Google Search and Google Profile, and why both are crucial for your salon's visibility.[15:21] How to Boost Your Google RankingsA deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content.[34:22] Your Website's Job: ConversionWhy your salon website needs to do more than look good, and how to turn clicks into clients.[44:00] Google Reviews, Ads, and AnalyticsGetting and managing reviews, understanding when ads are worth it, and what metrics to track.Want MORE to help you GROW?

In this episode of Jackcquisitions, we explore profitable small business acquisition strategies with Peter De Baptiste, owner of Joe Cole Plumbing in Florida. Peter shares his entrepreneurial journey—starting in banking, then leading a delivery service startup, and ultimately acquiring a plumbing company. Now, he's setting his sights on HVAC and turf installation businesses, uncovering high-potential, under-the-radar sectors in the home services industry.We break down the unique appeal of tier two and tier three service businesses, such as synthetic turf installation and residential HVAC. Peter and Jack discuss the financial performance, operational demands, and long-term scalability of these niche industries. Whether you're an investor or operator, this episode offers practical insight into identifying and evaluating service businesses with real growth potential.If you're looking to buy a service business or expand your portfolio in home services, this conversation delivers a wealth of real-world advice. Learn how to navigate smaller markets, understand what makes niche businesses attractive, and discover the lifestyle implications of owning versus operating in competitive sectors.

Send us a textIn this episode of the Private Practice Survival Guide, we discuss advanced strategies for optimizing your local search presence and attracting more patients in your community. We explore how to maximize your Google My Business profile, encourage and manage online reviews, and create locally focused content that ranks in search results. The episode also highlights tools and techniques for tracking local SEO performance and adjusting strategies to maintain top rankings. With the right approach, your practice can become the go-to choice for patients in your area. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you're HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.Struggling to turn marketing dollars into real leads? This episode is your blueprint.From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn't theory; it's a tactical deep dive grounded in what's actually working right now.

Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/

Want to grow your HVAC, plumbing, or roofing business using AI, lead generation, and marketing automation? In this episode of Owned and Operated, we dive into how artificial intelligence is transforming the home service industry. Host John Wilson sits down with James Zaner from Modernize to explore cutting-edge strategies for using AI-powered tools to generate high-quality leads, automate operations, and expand into new markets. Whether you're a contractor, service business owner, or operator looking to scale, this episode is your playbook for growth through AI integration, customer segmentation, and smart marketing systems.Discover how top-performing service businesses are leveraging AI for business growth, customer acquisition, and operational efficiency. James shares how Modernize uses tools like ChatGPT, CRM systems, and AI automation to improve sales productivity, nurture long-term customer value, and drive sustainable expansion. From optimizing lead generation funnels to implementing AI agents and marketing tech stacks, you'll learn exactly how to modernize your service business and stay ahead in a competitive market.