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Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, Dylan Silver interviews Sasha Stapleton, an award-winning SEO strategist and entrepreneur, who shares her journey into the world of digital marketing and real estate. They discuss the vibrant entrepreneurial spirit in Florida, Sasha's expertise in SEO, and effective marketing strategies for real estate professionals. The conversation emphasizes the importance of building an online presence, lead generation techniques, and the evolving landscape of SEO in the digital age. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
See the special something I made to support you in getting support over here (hint: scroll down!) Sign the Petition here In this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE you hire someone (if you're going to and there's no reason why you should feel you must as a solo private practice owner) and I'll talk you through how what to do to get clients even without a budget. It's all here for you in today's episode of the Private Practice Podcast Join my free community for private practice owners and therapists here #psychologist #counsellor #counselor #lmft #therapist #socialworker #accreditedmentalhealthsocialworker
In this episode of Owned and Operated, HVAC business experts Jack Carr and John Wilson break down the sales strategies that drive revenue growth at every stage of a home service company's journey. Whether you're running a $1M shop or scaling past $50M, understanding how to structure your HVAC sales team is critical—and it starts with knowing the difference between marketed leads and technician-generated leads.Jack and John explore why top HVAC companies like Four Seasons, Logan Services, and Peterman Brothers separate their sales teams based on lead source, and how that impacts close rates, efficiency, and scalability. From peer groups and sales training to seasonal lead flow and process refinement, this episode delivers real-world strategies for owners looking to increase HVAC revenue, optimize sales performance, and build scalable systems that actually work.
Los que vivimos en grandes ciudades y tenemos todavía etiqueta amarilla en el parabrisas del coche, planificamos nuestros planes empezando siempre por el lugar donde aparcar el coche sin sustos, en un parking que cumpla con unos mínimos establecidos. Nuestro protagonista de hoy controla la venta online de un gigante del sector aparcamientos, con una APP que te permite reservar plazas en tiempo real y que cuenta en su haber con más de 1.000 aparcamientos para reservar. Hoy hablo de Ecommerce, startups de movilidad, cambiar de rumbo y muchas batallas con el bueno de Jordi Tomás, Head of Ecommerce de Saba Group.Hablamos entre otras cosas de:- Sobresalir en la compra online necesaria y racional con un 0% de compra impulsiva.- Adaptar los servicios de aparcamiento en la era post Covid.- Desplegar tecnología con mucha IA para tener stock disponible en tiempo real.- Pasar del mundo startup al mundo corporate con el cambio de procesos.- Poner foco en SEM y en las fichas de Google My Business como herramientas principales de captación.- Perseguir constantemente la adquisición de usuarios con una audiencia poco fiel.Y muchas cosas más que te cuenta Jordi Tomá en este episodio, el número 406 de Ecosistema Ecommerce. Proyecto X: https://pychon.com/Newsletter: https://ecosistemaecommerce.com/newsletter/Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg
"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)
In this episode of Owned and Operated, we dive into a powerhouse conversation with top sales leaders—AJ and Noah from Premier Home Pros—as they unpack how to scale a home service business rapidly and sustainably. Whether you're hiring your first rep or leading a high-velocity sales team, this episode delivers practical strategies for fast growth without losing control.From building a magnetic company culture to overcoming supply chain roadblocks, we explore what it really takes to run a top-tier sales operation at scale. If you're aiming to grow your team, tighten your sales systems, or simply perform better—this one's for you.
This week started with content batching. Batching is an optimizer's tool for ultra productivity. Every month, I create blogs, podcasts, and videos for Carfagno Cleaning and Solo Cleaning School. It takes a ton of time to do each week. I used batching in my cleaning business and in other areas of business over the years. When Teresa's mom was available to watch the kids overnight, we jumped on the opportunity and grabbed a hotel for the night. I got so much done as I batched blog after blog after blog. We also enjoyed time together, so it was a win-win. The following day, I rented an office from my MCBA friend Vernessa Hopkins. Vernessa owns H3 Business Services in Harleysville, PA. The office was perfect and I was able to record all of my podcasts for the upcoming month. My batching goal was to invest a few days and dollars to complete all of my content for a month. I accomplished that! Please keep this in mind. The portion of my batching that related to my solo cleaning business was a small part, so it may not be necessary for you to batch your content. However, you may start sending out newsletters a few times per month, maintain your website, and repurpose content to Facebook and Google My Business. Batching would be a great idea for you at that point.I've been tracking each of my offices from Saturday to Saturday, so I know how long they are taking. Plus, I've made changes to get faster. Over the weekend, I had a difficult email to send. One of these office cleaning clients took me longer because of paint speckles and glitter on the floor as well as increased kitchen areas. I knew I'd have to say something or scope creep would get me! [Before continuing, check out the bonus video, "How do I Deal with Scope Creep" on the Solo Cleaning School YouTube Channel. You'll learn how easy it is for your clients to unintentionally take advantage of you.]When the scope of work increases over time, it causes our cleaning times to increase. The great majority of cleaning companies will NOT raise the price as the scope changes so slowly they don't notice it. Not me! I recognized the potential Scope Creep setting in and knew I would have to send a difficult email. I used the sandwich technique with praise and gratitude in the open and close of the email. In the center, I laid out the areas where the scope has increased. Then I shared how this affects my company. "I clean five offices every Saturday right now. I'm in the process of adding more as well. So when one office starts taking me longer, it ends up costing me money. I'm sure you understand!" Then, I offered possible solutions which either forced them to take ownership and have the staff do more end-of-day cleaning or I would submit a new proposal with higher prices for the increased scope. I was nervous about the outcome as it was surely possible to lose the client, but I had to do this. It's my business and I must run it like one! Fortunately, they responded with consideration and we worked through the solutions together. Ultimately, they decided to take ownership for one portion. The other part, where they've added more kitchen appliances, we decided to alternate half-and-half each week. They gave a little and I didn't raise my prices. It also raised my image of trust and professionalism.Read the rest of this article at the Smart Cleaning School website
Andrew Newland, author of "Digital Marketing and SEO for Functional Medicine Practices," shared critical insights with John Golden on Sales Pop for clinics struggling to attract the right patients online. He warned that chasing quick patient numbers through conventional ads often backfires, leading to uninterested inquiries. Newland's core advice? Prioritize a deep SEO strategy. This isn't just about backlinks; it includes ensuring your site is technically sound and mobile-friendly, developing unique content that showcases your clinic's expertise, and optimizing for local search through tools like Google My Business, active review responses, and even geotagging photos. He emphasized clarity over cleverness in website design, ensuring potential patients immediately grasp your services. While AI can assist, it shouldn't replace authentic content. Newland advocates for persistence and a blended marketing approach for long-term success.
Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
What does it truly take to launch a new cleaning business location and generate $13,000 in revenue within the first two weeks?In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share an inside look at their recent market expansion into Las Cruces, New Mexico. From initial planning and hiring challenges to strategic marketing and operational execution, they walk through the critical steps, hard-earned lessons, and surprising outcomes of the launch.Gain insight into how:the team secured a physical office to rapidly boost local SEOthey leveraged community partnerships and free cleanings to build brand presencethey handled setbacks such as staffing issues and billing disruptionsWhether you're prepping for your first expansion or scaling your operations to the next level, this episode delivers real-world lessons, practical strategies, and a few well-earned laughs along the way. Listen now!Highlights:(00:05) Why podcasting takes a backseat to building a real business(01:10) The Las Cruces launch goals: 200 bi-weekly customers and a branded car(02:26) Why giving away free cleans is weirdly profitable(03:46) Early hiring mistakes — and how to course-correct quickly(06:41) The Google My Business hack that got them ranked instantly(09:22) Website SEO confusion — and why location-specific pages matter(13:05) Leveraging local partnerships with real estate pros(14:39) How one five-star review can unlock five new clients(17:00) Launch delays, billing issues, and how to stay on track(21:12) How to negotiate favorable commercial lease terms(25:07) Managing a location remotely — and effective(27:06) The 90-day target: Adding 8 bi-weekly clients per week(31:22) Top 3 takeaways: Planning, patience, and relationship-buildingLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing.Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values.This conversation explores Brandon's tactical acquisitions, mindset for growth, and how he's building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision.
The K9PT Academy Podcast: Business lessons for canine rehab therapists
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Marketing your canine rehab practice can feel overwhelming with all the noise out there—but it doesn't have to be. In this week's podcast episode, I'm breaking down what I believe are the 3 key facets of marketing for any canine rehab business, whether you're solo, mobile, brick-and-mortar, or growing a team. Listen to the full episode as we discuss: Canine rehab marketing should be built on three pillars: digital, external, and internal strategies. Google (especially Google My Business) should be the primary digital focus due to its effectiveness and low cost. Social media is better for brand awareness and education, not short-term client acquisition. External marketing (e.g., vet referrals, events, partnerships) is valuable but time-intensive and inconsistent. Internal marketing focuses on turning current clients into repeat or referral clients through word-of-mouth and wellness programs. Relying on only one type of marketing creates instability—diversify efforts across all three areas. As your business grows, delegate tactical tasks so you can focus on strategic planning. Track your marketing metrics (lead source, conversions, spending behavior) to make smarter, data-driven decisions. Tailor your marketing efforts to what your business needs at its current stage, not based on trends or pressure from others. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks
In this episode, I'm joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it's probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won't want to miss.IN THIS EPISODE:[00:00] Intro + What's Coming UpIntroducing the topic, and previewing the upcoming marketing course.[01:31] The 5 Ways Clients Find Your SalonBreaking down the key sources of new clients and why Google is more important than you think.[04:00] Phil Evans on Google Search & ProfilesPhil explains the difference between Google Search and Google Profile, and why both are crucial for your salon's visibility.[15:21] How to Boost Your Google RankingsA deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content.[34:22] Your Website's Job: ConversionWhy your salon website needs to do more than look good, and how to turn clicks into clients.[44:00] Google Reviews, Ads, and AnalyticsGetting and managing reviews, understanding when ads are worth it, and what metrics to track.Want MORE to help you GROW?
In this episode of Jackcquisitions, we explore profitable small business acquisition strategies with Peter De Baptiste, owner of Joe Cole Plumbing in Florida. Peter shares his entrepreneurial journey—starting in banking, then leading a delivery service startup, and ultimately acquiring a plumbing company. Now, he's setting his sights on HVAC and turf installation businesses, uncovering high-potential, under-the-radar sectors in the home services industry.We break down the unique appeal of tier two and tier three service businesses, such as synthetic turf installation and residential HVAC. Peter and Jack discuss the financial performance, operational demands, and long-term scalability of these niche industries. Whether you're an investor or operator, this episode offers practical insight into identifying and evaluating service businesses with real growth potential.If you're looking to buy a service business or expand your portfolio in home services, this conversation delivers a wealth of real-world advice. Learn how to navigate smaller markets, understand what makes niche businesses attractive, and discover the lifestyle implications of owning versus operating in competitive sectors.
Send us a textIn this episode of the Private Practice Survival Guide, we discuss advanced strategies for optimizing your local search presence and attracting more patients in your community. We explore how to maximize your Google My Business profile, encourage and manage online reviews, and create locally focused content that ranks in search results. The episode also highlights tools and techniques for tracking local SEO performance and adjusting strategies to maintain top rankings. With the right approach, your practice can become the go-to choice for patients in your area. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book
John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you're HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.Struggling to turn marketing dollars into real leads? This episode is your blueprint.From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn't theory; it's a tactical deep dive grounded in what's actually working right now.
If you're in the early stages of business, this episode is for you.There are a lot of things to think about when you're starting out—but today I'm keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start.Inside this episode, I cover: ✔️ The one thing you shouldn't skip—insurance ✔️ How to get found on Google with Google My Business + sitemap basics ✔️ Why an email list matters ✔️ The social media strategy you need ✔️ What a sales funnel really means ✔️ The legal + financial basics to get storted ✔️ And why having a mentor, coach or community can change everythingIf you're building a business that you want to grow and scale, these are the foundational things you don't want to miss.Link to our lead magnet ebook template I mention: https://goldenbrandsco.com/free-lead-magnet-canva-template/Let's connect:Golden Brands Website: www.goldenbrandsco.comFollow us on Instagram: https://www.instagram.com/goldenbrandsco/Join the membership waitlist: https://goldenbrandsco.com/membership/Here's to creating your golden success story. Thanks for listening! Lisa X
Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/
Want to grow your HVAC, plumbing, or roofing business using AI, lead generation, and marketing automation? In this episode of Owned and Operated, we dive into how artificial intelligence is transforming the home service industry. Host John Wilson sits down with James Zaner from Modernize to explore cutting-edge strategies for using AI-powered tools to generate high-quality leads, automate operations, and expand into new markets. Whether you're a contractor, service business owner, or operator looking to scale, this episode is your playbook for growth through AI integration, customer segmentation, and smart marketing systems.Discover how top-performing service businesses are leveraging AI for business growth, customer acquisition, and operational efficiency. James shares how Modernize uses tools like ChatGPT, CRM systems, and AI automation to improve sales productivity, nurture long-term customer value, and drive sustainable expansion. From optimizing lead generation funnels to implementing AI agents and marketing tech stacks, you'll learn exactly how to modernize your service business and stay ahead in a competitive market.
Looking to grow your home service business with smarter marketing? In this episode, uncover expert strategies to elevate your brand, dominate local search, and drive real results through modernized media tactics. Tony Castellucci from Wanamaker Advertising joins us to break down how service businesses can shift from outdated marketing methods to high-converting digital strategies that work in 2025.Learn why optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact.This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline.
Marketing in the interior design industry has undergone a massive transformation, and in this powerful episode, Melissa dives into exactly what's working in 2025 and how you can implement these strategies to attract high-quality, ready-to-invest clients. From shifting buyer behaviors and updated marketing platforms to creating a consistent and personal digital presence, you'll learn the current must-dos and must-avoids to market your design business with confidence. Melissa walks you through the core marketing channels making the biggest impact today—SEO, Pinterest, email, and strategic partnerships—and shares actionable insights on how to optimize your marketing with minimal overwhelm. Whether you're a seasoned designer or scaling your studio, this episode delivers a clear, strategic roadmap to help you get found by your dream clients, nurture them through your pipeline, and build a sustainable business you love. IN THIS EPISODE, YOU WILL HEAR: (01:25) Why today's design clients care more about your process and values than just your portfolio (03:00) The importance of Google My Business and how to use it without breaking the bank (05:21) Why Pinterest has long-term marketing value—and how Melissa is doubling her traffic with minimal time (16:24) Using Instagram strategically through stories and DMs to show your vibe and attract ideal clients (19:00) A simple monthly email newsletter strategy that keeps leads warm without taking days to create (25:48) How one designer transformed her entire business through a builder partnership—and what you can learn from it SUPPORTING RESOURCES: Shawn Joshi for Google My Business Optimization: shawnjoshi.com When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
Looking to grow your junk removal business or expand your service-based company? In this episode uncover actionable business strategies, marketing hacks, and scaling secrets that fuel sustainable growth in the service industry. From humble beginnings during the pandemic to building a mission-driven brand, Walter shares his blueprint for success and the powerful role of community impact.Learn how Walter harnessed local PR, Google My Business, and social media to accelerate Junk Drop's visibility—and how he overcame the challenges of hiring, scaling across multiple locations, and running operations out-of-state. Plus, discover how his newest venture, Local Lytic, is turning customer reviews into competitive intelligence for local businesses.This episode is packed with practical advice for junk removal businesses, service entrepreneurs, and anyone looking to scale with purpose.
In this episode, Gary Bird shares actionable marketing strategies for new dental practices in rural markets. Learn how to grow your dental practice fast with tips on upgrading your office, improving your dental website, and boosting your Google reviews. Discover how to rank higher on Google by setting up your Google My Business the right way. If you're starting a dental practice or looking to stand out in a competitive market, this video is packed with dental marketing insights you can implement today. Watch now to future-proof your practice and attract more patients. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.
Want more rent roll growth leads?Your Google My Business (GMB) profile is a powerful yet often overlooked tool for attracting property owners and tenants.A well-optimised GMB page ensures you appear in local searches, stand out on Google Maps, and build trust with potential clients.From setting up your profile correctly to leveraging customer reviews and booking features, our step-by-step guide will help you maximise visibility and turn searches into enquiries. Don't leave leads on the table—start optimising your GMB profile today!
Plumbing influencer Roger Wakefield joins us to talk about building a plumbing business, mastering Google My Business (GMB) and Local Service Ads (LSAs), and how social media has transformed the skilled trades industry.With hundreds of thousands in sales coming from GMBs and a mission to train the next wave of tradespeople, Roger shares insights on how he turned Texas Green Plumbing into a powerhouse. From starting in the industry to scaling a business and inspiring the next generation of plumbers, this episode is packed with value!
Join Jason Geiman as he dives into strategies for growing your pressure washing and Christmas lights business to $100,000 and beyond. Learn about essential systems, the importance of action, extreme ownership, and overcoming excuses. Discover practical marketing tips, pricing strategies, and the critical role of mindset in business success. Jason shares insights on leveraging Google My Business, yard signs, and local service ads, while emphasizing the significance of networking, sales training, and continuous learning. Plus, hear real-life success stories and actionable advice to set yourself apart from competitors and achieve your business goals.00:00 Introduction and Setting the Stage00:34 Overcoming Excuses and Taking Ownership03:05 Mindset and Business Growth05:53 Engaging with the Audience18:37 Marketing Strategies for Success35:09 Effective Pricing and Value Building37:54 Handling Decision Makers in Sales38:57 The Importance of Taking Action40:54 Exciting News and Upcoming Classes43:13 The Power of Door Knocking46:04 Mindset and Success47:42 Q&A and Practical Advice01:03:23 Overcoming Pricing Challenges01:12:11 Final Thoughts and Upcoming Events
Send us a textDiscover the untapped potential of Google Business Profiles with digital marketing veteran Marilyn Jenkins as she reveals how this free tool can dramatically increase your local visibility and phone inquiries.Many business owners make a critical mistake – setting up their Google Business Profile once and forgetting about it. But as Marilyn explains, treating your profile like a social media platform that demands regular engagement can be the difference between being buried in search results or appearing prominently in the map pack where 50-80% of searchers click.The conversation reveals surprising insights about how Google evaluates and ranks local businesses. Contrary to popular belief, you don't need hundreds of 5-star reviews to outrank competitors. Marilyn shares a remarkable case study where simply optimizing a neglected profile increased a client's incoming calls by 42% in just six weeks. The best part? Maintaining this valuable digital asset requires only 10 minutes weekly.For podcasters who also operate local businesses, this episode delivers practical, actionable advice on maintaining consistent information across platforms, selecting the right business categories, and creating a seamless review collection process. Don't miss Marilyn's counterintuitive tip about who can leave reviews (hint: it's not just customers) and why a perfect 5-star rating shouldn't be your goal. Whether you're a seasoned digital marketer or just starting to explore local SEO, this conversation provides the blueprint for dominating local search and turning Google searchers into paying clients.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72
In this episode, we discuss key strategies for optimizing your Google My Business profile, including new features like chat and bookings. He emphasizes the importance of having systems in place for business operations and details his recent experiences, such as building a pressure washing rig. Jason also tackles questions on pressure washing, Google My Business suspensions, and the benefits of offering additional services like window cleaning. Additionally, he provides insights on using yard signs effectively, choosing the right CRM, and the significance of persistent marketing efforts.00:06 Google My Business Insights01:17 Fundraiser Learnings and Business Systems03:24 Book of the Week04:48 Building a Pressure Washing Rig09:56 Google My Business Features18:17 Adding Window Cleaning Services21:11 Commercial Property Walkthrough Tips23:58 Google Business Profile Reinstatement34:52 Competitor Analysis and SEO Tips36:21 Exploring Website Pages and SEO Tips37:34 Understanding Google's Role in Website Ranking39:13 Importance of Location Pages for SEO40:34 Q&A Session: Pressure Washing and Business Tips40:45 Handling Christmas Lights During Softwashing42:57 Google My Business Issues and Solutions46:58 Effective Yard Sign Strategies53:57 CRM Recommendations and Usage56:40 Upcoming Training and Final Thoughts
Paul Reed from Northwest Roofing shares his journey from chasing business opportunities to running a multi-state roofing business including the route to building permanent locations and what it really takes to scale a roofing company.Whether you're a roofing pro or just looking to grow your home service business, this episode is packed with insights you won't want to miss.Special Thanks to Service ScalersWe've been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? Check out Service Scalers here: https://www.servicescalers.com/?utm_source=referral&utm_medium=podcast&utm_campaign=ownedoperatedShoutout to AvocaLooking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish. Use our link to schedule a demo: https://calendly.com/d/cp54-9jr-nht/avoca-ai-demo?month=2025-01Episode Hosts:
Struggling to get new patients for your clinic? We feel your pain! Most likely you're missing out on the most effective strategies in local SEO that will put you ahead of the competition. In this episode you'll learn how to fully optimize your Google My Business listing, leverage the benefits of Local Services Ads, and ensure every condition and doctor has their dedicated page linked to individual Google Business Profiles. These steps are crucial for any clinic aiming to thrive in today's digital landscape. Tune in to transform your local search presence into a patient magnet and see your clinic's appointment books fill up like never before! Check if your clinic specialties are currently eligible for Google Local Service Ads here.About Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
In this episode of Hustle Inspires Hustle, Alex Quin breaks down Google My Business (GMB), one of the most powerful free tools for local businesses. If you're not optimizing your GMB profile, you're missing out on organic traffic, phone calls, and leads. Alex explains why GMB is crucial for local SEO, how it drives foot traffic and online engagement, and best practices to set up and maintain your profile. Plus, if you want to scale results faster, learn how Google Business Ads can amplify your reach.Episode Outline[00:00:03] Introduction – Alex Quin welcomes listeners and introduces the power of Google My Business.[00:02:15] Why GMB is a Game Changer – Higher rankings, more foot traffic, and increased lead generation.[00:06:40] Optimizing Your GMB Profile – Completing all sections, choosing the right categories, and adding high-quality photos.[00:12:05] The Power of Reviews – Why responding to reviews boosts credibility and search rankings.[00:17:30] Using Keywords & Lead Collection – How to naturally use local keywords and set up CTAs for conversions.[00:21:50] Google Business Ads & Local Service Ads (LSAs) – How to use paid ads strategically while leveraging organic reach.[00:26:30] Apple Maps & Local SEO – Why Apple Business Connect is essential for iPhone users.[00:30:45] Final Thoughts & Action Steps – Recap and how to implement these strategies today.Wisdom NuggetsVisibility = More Sales: The higher you rank on local searches, the more potential customers will find your business.Optimization is Key: – Simply having a GMB profile isn't enough; actively managing it leads to better results.Leverage Customer Reviews: – Positive reviews boost your credibility and help with SEO.Organic + Paid = Best Strategy: – Using both free GMB strategies and paid Google Business Ads maximizes growth.Don't Forget Apple Maps: Many businesses overlook Apple Maps, but millions of iPhone users search through it daily.Power Quotes:"Google My Business is your digital storefront—if you're not optimizing it, you're losing money." - Alex Quin"A well-maintained GMB profile isn't just about rankings, it's about conversions." - Alex Quin"If you're not at the top of local search, your competitors are getting your customers." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
HTML All The Things - Web Development, Web Design, Small Business
In this episode, Matt and Mike tackle real-world SEO client scenarios and how to solve them. From small business owners struggling to be found online to demanding clients who just want to be “#1 on Google,” we break down the biggest SEO challenges and what it actually takes to improve rankings. We'll cover: Helping local businesses improve their online visibility, managing client expectations when it comes to SEO, fixing common website and Google My Business mistakes, and the right way to approach SEO for long-term success. If you've ever worked with clients on SEO—or if you're trying to improve your own business's search rankings—this episode is packed with practical advice you can use. Show Notes: https://www.htmlallthethings.com/podcasts/i-want-to-rank-1-on-google-how-to-solve-real-seo-problems
Are you a pressure washing business owner looking to attract more local clients? In this video, we delve into proven Local SEO strategies tailored specifically for pressure washing services. Learn how to optimize your online presence, rank higher in local search results, and outshine your competition. From setting up your Google My Business profile to leveraging customer reviews, we cover it all. Don't miss out on these actionable tips to grow your business and increase your revenueWant to learn how to start and grow your pressure-washing business? Onlinehttps://www.kingofpressurewash.comIn-Person Classhttps://www.kingofpressurewash.com/inpersontrainingMoneybushes.comAll the resources to run a successful pressure-washing businesshttps://www.kingofpressurewash.com/resourcesChristmas Lights Training and buy lightshttps://christmaslights.io/lightsWant to know when the next live isText “KING” to 859-696-110100:34 Importance of Google Reviews01:47 Book Recommendation: Choose Your Enemies Wisely03:10 Weather Update and Weekend Recap06:20 Getting More Customer Reviews09:45 Using Tap Cards for Reviews17:48 Review Follow-Up Strategies25:15 Google My Business Tips30:36 Q&A Session35:13 Effective Review Request Strategies35:48 Importance of Systems in Business39:11 Leveraging AI for Reviews39:53 Dealing with Negative Reviews43:41 SEO and Google My Business Tips50:51 Optimizing Your Google My Business Profile01:09:21 Final Thoughts and Encouragement
September is in the books. It's time for another business update. Afterward, I'll share a clip from our final coaching call from September to close out the summer. Now that October is here, it's time to crank it down! I have 4 months left to build and delegate my cleaning company before my self-imposed deadline of February 1, 2022. I'm going to come right out and admit. I did NOT hit my goal for September and I know why. I got lazy. If you've followed this podcast since the beginning, I've been building my marketing machine using Google My Business, Facebook, and local networking. It's worked very well to the tune of $60,000 in increased revenues solo in 2020. I was working my marketing hard. My pipeline grew and I reaped the benefit in 2021. I hit my optimizer goal as a solo cleaner by January 2021 earning $70,000 profit on 2 days cleaning per week. I stopped marketing and simply helped anyone that found me through my marketing machine. This generated more house and office leads that I really didn't care if I got or not. Then June happened and I got A New Freedom Vision. I hired Coach Josh and it was time to scale my business with a team. I have shared with you that I built out a few systems over the summer including a hiring and payroll system, a financial system using Quickbooks Online, and a simple office cleaning training system. I also built my foundation with mission, vision, and values (see "Introducing the C3 Experience"). My cleaning business was now ready to grow with a solid foundation and the beginning of the systems that I'll need to support a $300,000 revenue business.I had offices and house inquiries coming in, so I'd answer them and select which I wanted to bid on. I mentioned to friends personally and in network meetings that I was hiring and was referred a few people. I hired one of them. I was growing today off of yesterday's work. But I wasn't doing today's work by building my pipeline for tomorrow. We as entrepreneurs allow this to happen and don't realize it until your leads dry up. This happened to me in September. I realized it on my own and shared it with Coach Josh. By the way, I was supposed to complete his coaching homework to create a Project 100 in a week back in July. It took me 6 weeks to make this list of 100 offices I'd like to clean. Why did it take so long? I was arrogant thinking that I had a pipeline that I didn't see was drying up. This was my first major blind spot in September.Read the rest of this article at the Smart Cleaning School website
In this episode of the Medical Aesthetics Marketing Show, hosted by Pam (the Aesthetics Junkie), digital marketing strategies specifically focusing on Search Engine Optimization (SEO) for medical aesthetic practices are discussed. The guest, David Kaminski, a local SEO expert, delves into key topics such as the importance of 'near me' search terms, leveraging Google Maps, optimizing Google My Business profiles, and creating effective blog content. David provides actionable tips for increasing visibility on Google through strategic use of blog posts, geotagged images, and linking strategies. He also highlights essential tools like Google Search Console and SEMrush for keyword research and tracking progress. The episode aims to help medical aesthetic practitioners improve their online presence, attract more leads, and ultimately grow their business.00:00 Introduction to the Medical Aesthetics Marketing Show00:05 Understanding SEO and 'Near Me' Search Terms00:55 Welcome David Kaminski: Local SEO Expert01:38 The Importance of Google Maps for Local SEO02:55 Maximizing Google Business Profile Activity08:00 The Role of Google Reviews in SEO09:40 Tracking Local Pack Performance10:20 Introduction to Google Search Console12:01 Effective SEO Strategies for Your Website19:14 The Ultimate Goal: Stop Paying Google for Ads19:32 Effective Use of FAQs on Your Website20:03 The Power of Industry-Specific Backlinks23:43 Creating Consistent and Quality Content26:06 Optimizing Your Website for Local SEO28:23 Researching and Targeting Easy Keywords31:53 Leveraging AI Tools for SEO33:30 Common SEO Mistakes and Easy Fixes35:50 Conclusion and Final ThoughtsShow Notes available at http://theaestheticsjunkie.com/daveFind Dave online: LinkedIn - https://www.linkedin.com/in/davekaminski/Instagram - https://www.instagram.com/transactional.healthWebsite - https://transactionalhealth.comFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
In this episode, we dive deep into the strategies for generating impactful video content in 2025. The focus is on creating video-first content that converts, featuring 'day in the life' clips of practitioners and emotional patient testimonials. Key tactics include producing raw and authentic behind-the-scenes footage, collaborating with local micro-influencers, and optimizing for both long-tail and local SEO. The episode also explores the importance of evergreen content, timing with trending topics, and the structure of SEO posts for enhanced engagement and higher search rankings. Listeners are guided on how to leverage content creators, influencers, and Google My Business for a robust online presence.00:00 Introduction to 2025 Content Creation01:20 Creating Engaging Patient Testimonials02:49 Behind the Scenes and Raw Content04:06 Leveraging Influencer Collaborations07:38 SEO Strategies for 202511:24 Evergreen vs. Trending Topics13:22 Structuring SEO Posts for SuccessFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
On this episode of the Level Up Claims Podcast, marketing pro Jesse McFarland shares insights on boosting your business's online reputation. Learn why reviews matter, how to manage your Google My Business presence, and the changing landscape of SEO. Adapt, evolve, and stand out in the digital world—tune in to power up your marketing game! Highlights Jesse McFarland's transition from fitness to marketing. The importance of reputation management in marketing. The influence of online reviews on search rankings. The significance of Google Business Profiles. Why SEO is a long-term investment versus lead generation. Jesse's explanation of SEO evolution. What “level up” means to Jesse. Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Jesse McFarland https://www.linkedin.com/in/jessemcfarland
With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:29] Growing revenue to $1 million without a marketing budget [02:39] Using Facebook and free tools like Canva as a primary lead generation tool [06:01] The importance of email marketing for client engagement and retention [07:31] Utilizing Google My Business and collecting reviews to boost visibility [08:50] Building credibility through a professional website and social presence [09:26] How automation and systems like Jobber support scaling efforts [10:37] Implementing a referral program for clients and team members [12:13] The role of customer service in creating loyal, long-term clients [13:39] Creating personal touches like welcome gifts and small gestures [15:34] Handling mistakes to build trust and convert feedback into loyalty [17:19] Recruiting and retaining quality employees as a foundation for growth [19:36] Final advice for scaling, including free tools and local contests [21:03] Encouragement to focus on momentum and the flywheel effect [22:02] Adam's Key Takeaways: Create a referral program, utilize Facebook groups, email marketing
Keywords: SEO, digital marketing, entrepreneurship, customer service, Google My Business, marketing strategies, service-based businesses, best practices, online presence, local marketing, SEO, online presence, customer reviews, marketing automation, digital marketing, Google My Business, backlinks, content strategy, remote team management, small business growth Summary: In this episode, host Mitch Beinhaker interviews Alfredo Delgado, an entrepreneur with a unique journey from overcoming a learning disability to becoming a successful digital marketer. Alfredo shares his experiences in the marketing industry, emphasizing the importance of best practices, customer service, and the evolving landscape of digital marketing. He discusses his agency, Purpose Mind Marketing, and how he helps service-based businesses improve their online presence through effective strategies. The conversation also highlights common mistakes businesses make in their marketing efforts and the significance of being purposeful in their approach. In this conversation, Alfredo Delgado shares insights on building a strong online presence for businesses, emphasizing the importance of Google My Business, customer reviews, and consistent marketing efforts. He discusses the fundamentals of SEO, the significance of backlinks, and the need for fresh content. Alfredo also highlights the benefits of automating marketing tasks and managing a remote team effectively to enhance productivity and efficiency. Takeaways Alfredo's journey began in high school with a learning disability. He started a resume writing business to help others succeed. Purpose Mind Marketing was founded to make a bigger impact. Digital marketing is essential for businesses today. Best practices in marketing are crucial for success. Customer service plays a vital role in marketing effectiveness. Diversifying marketing strategies helps businesses adapt to changes. Tracking and measuring results is key to understanding success. Specializing in service-based industries can lead to better results. Building a strong online presence requires consistency across platforms. Google My Business is crucial for local visibility. Customer reviews can significantly impact business growth. Consistency in marketing efforts is key to success. SEO fundamentals include on-page and off-page strategies. Automating marketing tasks can save time and resources. A strong online presence requires regular content updates. Backlinks should be relevant to your niche and location. Engaging with customers through social media is essential. Using project management tools can streamline team operations. Refreshing old content can improve SEO rankings. Titles Purpose Mind Marketing: Making an Impact Secrets to Dominating Your Online Presence The Power of Customer Reviews Mastering Your Online Presence Sound Bites "I was never going to feel this way again." "I wanted to make a bigger impact." "You gotta be on purpose, it's targeted." "I want Google to know exactly who you are." "Make that as smooth as for the customers as possible." "Stay active on your profile, stay active on your website." Chapters 00:00 Introduction to Alfredo Delgado 04:08 Alfredo's Journey: From Learning Disability to Entrepreneur 07:27 The Birth of Purpose Mind Marketing 10:32 Navigating the Digital Marketing Landscape 12:46 The Importance of Best Practices in Marketing 15:24 Transitioning from Employee to Entrepreneur 18:22 Targeting Service-Based Industries 21:15 The Role of Customer Service in Marketing 24:32 Common Mistakes in Marketing Strategies 27:02 The Secret Sauce: Effective Marketing Strategies 35:08 Building a Strong Online Presence 38:15 Leveraging Customer Reviews for Growth 41:49 The Importance of Consistency in Marketing 45:49 Understanding SEO Fundamentals 51:44 Automating Marketing Tasks for Efficiency 55:41 Managing a Remote Marketing Team 01:00:02 Refreshing Content for SEO Success
In this episode of the podcast, we learn from photographers Shane Wilkie, Rachael Boer, Connor Walberg, Sandra Coan, and Brian Leahy. They share their experiences on overcoming imposter syndrome, the importance of SEO in growing your photography business, and the value of persistence and community support. THE BIG IDEASOvercoming Imposter Syndrome: Authenticity and self-belief are at the heart of successful photography. Sandra Coan and Rachael Boer emphasize the importance of confidence and the value of seeking mentorship.The Power of Networking: Brian Leahy's journey demonstrates that meaningful relationships with clients and vendors often matter more than technical skills. Networking can open doors to opportunities you wouldn't have otherwise.SEO for Photographers: Connor Walberg explains the critical role of effective SEO strategies, including the use of Google My Business and authentic content, to help your work get discovered online.Persistence Pays Off: Both Shane Wilkie and Sandra Coan highlight persistence as key to overcoming early struggles. Continuous learning and adapting are crucial for long-term success in the photography business.PHOTOGRAPHY ACTION PLANUpgrade Your Online Presence: Set up or optimize your Google My Business profile. Ensure you are using keywords and locality to improve your search rankings.Build Your Network: Dedicate time each week to network with other photographers, vendors, and clients. Attend industry events or join local photography groups to expand your contacts.Seek Constructive Feedback: Find a mentor or join a critique group to get valuable feedback on your work. Constructive criticism will help you grow and refine your skills.Focus on Authentic Content: Create blog posts or social media content that authentically documents your experiences and learnings. Genuine storytelling resonates more with your audience.Invest in Continuing Education: Take a comprehensive online course or attend a workshop to sharpen your technical skills and business acumen. Immediate skills application can rapidly improve your confidence and capabilities.RESOURCES:Visit Shane Wilkie's Website - https://www.shanewilkie.com/Visit Rachael Boer's Website - http://rachaelboer.com/Visit Connor Walberg's Website - https://connorwalberg.com/Visit Sandra Coan's Website - https://sandracoanstudios.com/Visit Brian Leahy's Website - https://www.brianleahyphoto.com/ Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Build Your Dream Photography Business and Keep More of the Money You Earn with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
The real estate industry is evolving faster than ever, and sticking to outdated strategies could mean getting left behind. In this video, discover how mastering digital marketing, video creation, and search engine optimization can transform your real estate business. Learn the secrets that helped me sell 134 homes a year, and my students are achieving the same results nationwide!
In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market.In this episode, you'll discover:Creating a Niche for SuccessEllen discusses the importance of specializing in a specific area, allowing her to stand out and build a strong reputation.Going Beyond Real EstateLearn how Ellen offers unexpected extras like rekeying properties and working with nonprofits to ease the burden on clients.The Role of Marketing in Real EstateEllen shares how tools like Google My Business and educational video content drive her organic growth and build client trust.Ellen's Top 3 Tips for Realtors:Find Your Niche: Specializing can help you stand out in a crowded market.Focus on Service: Lead with value and a client-first mindset.Stay Consistent: Build trust by delivering consistent results and messaging.
How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI? In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint. This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth. [00:05 - 9:03] The Power and Pitfalls of Digital Asset Management Challenges in tracking key business data and the significant financial and decision-making impact of outdated information. Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility. Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement. Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance. [9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed. Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction. The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities. Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them. [16:53 - 25:02] SEO and Digital Marketing in the AI Era Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility. The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective. Adapt strategies to align with trends showing that users are not relying solely on Google for information. The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results. [25:03 - 34:36] The Human Touch in AI-Driven Marketing The necessity of emotional connections and thought leadership is where AI falls short. While clients may believe AI can replace human effort, personal insights are crucial for authentic content. The need to stay current with technology trends while recognizing the current limitations of AI. Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth. Connect with Paige Wiese https://www.treeringdigital.com/ LinkedIn: LinkedIn profile Facebook: Facebook Instagram: @treeringdigital Talked About on the Show Google My Business:Google My Business How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing "How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com
What We Cover In This Episode: A look at how Merchynt automated Google My Business [2:28] Some of the most effective marketing tools that are available to you right now [4:25] What to be aware of with sponsored Google listings [8:05] The specific components that make up a Google Business Profile [8:45] What “automating your Google Business Profile” means [12:40] Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12] Best practices for local business website SEO [22:14] Quotes: “Website SEO is pretty irrelevant now for a local business, so that leaves the Google Business Profile, which is where 85 percent of people are going to click on that local search.” [Justin, 6:01] “There is no better way to get a highly motivated buyer in your door than showing up on the top three of Google maps.” [6:33] “Being Google-friendly is the most important [thing for SEO]. Landing pages are just as good as a 12-page website, and we have seen profiles rank on Google maps that don't even have a website. [25:50] LINKS: Merchynt's Website, Blog & Meet Paige! Stand Out on Google with a Free Profile Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree-support support@fitDEGREE.com https://www.instagram.com/fitdegree/ https://www.instagram.com/fitspot_guru/ https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree
Kathleen Celmins, the dynamic force behind Glow Social, joins us again to share her insights gained from bridging the gap between high-ticket coaching and app development. Discover how her journey led to the creation of Glow Social, a tool designed to support solopreneurs and small businesses in maintaining a consistent social media presence. Learn why Kathleen believes that building authority through shared industry trends and personal insights is more impactful than mere company updates, and how Glow Social empowers businesses to stay engaging even on challenging days.Uncover strategies for maximizing social media engagement, especially for niche markets like pet-related businesses. Kathleen offers practical advice on diversifying content topics and maintaining a regular posting schedule to enhance brand loyalty. Listen as we explore the pitfalls of sporadic posting and how energy management plays a crucial role in choosing the right platforms. Discover the hidden potential of Google My Business for boosting local visibility and how aligning social media efforts with personal strengths can make a significant difference.As Kathleen takes us through the development of Glow Social, she shares the hurdles and triumphs of transitioning from digital marketing to app creation. Get a look at the app's innovative features, designed to alleviate the daily stress of content management by offering automated posting and daily content ideas. We discuss the potential impact Glow Social could have on social media managers, allowing them to serve more clients effectively. Plus, glean insights into the entrepreneurial spirit that drives e-commerce success and the disciplined actions that separate thriving businesses from those that remain stagnant.How to connect with Kathleen?Website: https://glowsocial.com/LinkedIn: https://www.linkedin.com/in/kathleencelmins/ Support the show