Podcasts about google my business

Web mapping service by Google

  • 1,008PODCASTS
  • 2,165EPISODES
  • 28mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Sep 30, 2022LATEST
google my business

POPULARITY

20152016201720182019202020212022

Categories



Best podcasts about google my business

Show all podcasts related to google my business

Latest podcast episodes about google my business

Paint ED Podcast
What Google Wants From Your GMB - NiceJob

Paint ED Podcast

Play Episode Listen Later Sep 30, 2022 38:22


Your Business Profile can outshine your competitors and attract more customers. Google My Business is one of the most important tools for any small business. It's a place to host your Google Reviews, a way to climb Google's Search Engine, appear on the Google Map three-pack, and it's absolutely free. So what do you need to do to maximize your Google My Business? Sherry Bonelli from Early Bird Digital Marketing helps us explore that topic in this episode of The NiceJob Podcast - The Reputation Marketing podcast that helps small business owners handle everyday challenges through conversations with everyday experts. No matter your industry or profession, The NiceJob Podcast can give you the knowledge you need to succeed. Everything you hear will be easy to understand, actionable, and worth every minute. Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member

Law Firm Marketing Catalyst
Episode 105: How Your Firm's Address Affects Your Online Rankings with Chris Dreyer CEO and Founder of Rankings.io

Law Firm Marketing Catalyst

Play Episode Listen Later Sep 19, 2022 41:40


What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

The Untrapped Podcast With Keith Kalfas
6 FREE & EASY Landscaping Marketing Strategies for September

The Untrapped Podcast With Keith Kalfas

Play Episode Listen Later Sep 19, 2022 17:40


If you haven't invested in your marketing yet, then you're missing a lot on your business' success! Marketing is the magnet that makes your phone ring and fills up your calendar with work, but if you don't know what to do, or even what to get started with, you'll find it hard to grow your business to the next level. So I hope you join me today as I share six free and easy landscaping marketing strategies I've already proven effective in my business. Remember, there are lots of free platforms out there. You just got to allot time, energy, and effort to make it work for you and what you do.     “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”  – Keith Kalfas       Why do you have to listen to today's episode. 00:27 – “The reason you'd want to do email marketing is because it's free or very low cost.” Strategy #1: Email marketing. Hit up your customers and make sure they can get in contact with you.   02:35 – “I scrub down a list of the 5000 customers we've had and we have, and I scrub it down to 750 people… a list of 100 each, and I create a voicemail.” Strategy #2: Voicemail broadcast. Scrub your customer list to the people you still want to connect with and reach out to them about your business.   03:33 – “Go through your call logs, anything you can do to get their phone to your address book.” Strategy #3: Go to sly broadcast and call previous clients.   04:29 – “There is text message software where you can send a text to thousands of people at once.” Strategy #4: Reconnect with old clients, or text them, your customers.   04:55 – “Go and create noise inside of there so you show up at the top of the Google algorithm when people are searching in your local city.” Strategy #5: Maximize your Google My Business or Google My Maps. Be very active. Post pictures, ask for reviews, and create offers with a deadline.   05:41 – “Post on social media regularly. Invest in that.” Strategy #6: Have a business page on Facebook and start posting regularly. Link it back to your own business, and invite people to follow.   06:06 – “Be a walking, talking advertising marketing campaign that never ever stops.” Get yourself your own business cards, and everywhere you go, leave one somewhere. Also, do the five around, knocking on doors and introducing yourself.   09:03 – “You can get in trouble for posting in some places, but if you go stick them in all the turnarounds and subdivisions and all over the place, your phone will start ringing.” Bandit signs work phenomenally. Visit UZ Marketing for this. Powerful bandit signs are worth the investment.   10:25 – Check out these books: a) Duct Tape Marketing, b) Guerilla Marketing, c) Purple Cow   10:50 – “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.” You can grow your business and have the option to get rid of clients you don't like and who don't pay when you have your phone ringing off the hook and lots of leads are coming in.   11:56 – “Sometimes, it gets really easy, and then it gets hard, and then it gets easy. That's just the nature and cycles of business.” Good clients that pay on time and are easy to work with are going to save your business, they're going to keep the cash flow coming in, even if they're not the best-paying clients.   Key Takeaways  “You want to prioritize the highest ROI, what is the biggest bang you can get for free, and then you prioritize down from there.”   “The lowest customer acquisition cost, because it costs you money, time, and energy to acquire customers, is to go back to people you've already done business with.”   “Be a walking, talking advertising marketing campaign that never ever stops.”   “If you ever get in a position where you have more time than you have work, go invest all that time into marketing and advertising and drumming up more work and then returning your customers into recurring clients. asking them for referrals by developing an automatic referral generation system, you can do this stuff automatically.”   “Sometimes, it gets really easy, and then it gets hard and then it gets easy. That's just the nature and cycles of business.”   Connect with Keith   Facebook Instagram  YouTube LinkedIn Website Resources/People Mentioned:   My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast Audible: website Constant Contact: website Mailchimp: website Joshua Latimer: Send Jim, Radius Bomb, Sly Broadcast Google My Business: Business profile Google My Maps: maps UZ Marketing: website John Jantsch's book: Duct Tape Marketing Jay Conrad Levinson's book: Guerilla Marketing Seth Godin's book: Purple Cow My video: Trickle, Flow, Flood One-on-one coaching: Keith's link Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets. Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)  Please leave us a well-written, positive 5-star review if you liked the show. You may click here    

AFT Construction Podcast
Increase Website Traffic, Leads, and Revenue with Brittany Murphy of One Thing Marketing

AFT Construction Podcast

Play Episode Listen Later Sep 18, 2022 61:05


Today Brad speaks with Brittany Murphy of One Thing Marketing, a full-service online marketing firm based in Louisville, Kentucky. The company offers SEO website design, and social media and email marketing services.Listen in as Brittany explains how to create authority in your industry as a local business using online tools and platforms, including social media, SEO, and Google My Business.At the same time, she reminds us to balance our efforts out offline, noting that word-of-mouth and referrals are ultimately the two best ways to usher in new business.Brittany also talks about the importance of differentiation in a highly competitive market and why publishing video content regularly can serve as a huge boost to your business.She explains why a negative review here and there is not the end of the world, and how you can likewise use video to share powerful testimonials featuring client success stories.Sign up for a Free 30-minute strategy session along with complimentary website and SEO audit and strategy https://www.onethingmarketing.net/strategy-sessionFree ebook if you are not sure where to start. Download a copy of our 9 marketing strategies PROVEN to increase leads for your trade service company here - https://www.onethingmarketing.net/trade-service-ebook/Sponsors:Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Events:Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummitTopics Discussed: [02:41] How companies can optimize their online presence[08:03] How SEO impacts your ranking in Google My Business[13:01] Why getting a bad review is not the end of the world[15:16] How to get a good review[19:50] Verifying your address/es on Google My Business[23:11] Listing your satellite offices on Google My Business[26:54] Boosting your website's SEO[36:44] Building your brand using video[45:29] Differentiating yourself from the competition[48:50] How Brittany got into marketing[53:33] Staying on top of the ever-changing social media landscape[57:15] Why you need to have your website on WordpressConnect with Brittany Murphy & One Thing Marketing: Website - www.onethingmarketing.netInstagram - https://www.instagram.com/onethingmarketing/  Facebook - https://www.facebook.com/onethingmarketing  LinkedIn - https://www.linkedin.com/company/one-thing-marketingTwitter - https://twitter.com/1thingmarketingYouTube - https://www.youtube.com/c/onethingmarketingConnect with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-construction/aft-constructionPinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jgKey Quotes by Brittany:When it comes down to it, what your business needs to do is to make it easier for the client to find you and to find information about you.It's not the end of the world when you get a bad review. That is part of the natural process. Nobody is going to be pleased 100% of the time.Remember that web pages rank, not just the website.Differentiating yourself is a huge aspect of marketing.

Detail Solutions Podcast
WOYM: Social Media Marketing w/ Sarah Carpenter

Detail Solutions Podcast

Play Episode Listen Later Sep 15, 2022 61:27


Sarah Carpenter runs Inclus Media Management a social media marketing company where she specializes in marketing your business on Facebook, Instagram and Google My Business. We asked Sarah all kinds of questions about managing social media accounts from what works to what doesn't and how to make sure you're optimizing your best results. Sarah is offering our listeners a $100 CAD($75 USD) discount. Sarah can be reached at Inclusmediamanagement on Facebook and Instagram. Email: inclusmediamangement@gmail.com or www.inlusmedia.com Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP25 www.detailersroadmap.com www.facebook.com/groups/detailersroadmap www.oberkcarcare.com use code DSPFREE and receive one free 16oz bottle of Tire Cleaner with a minimum order of $60. *Limit 1 per person www.detailedimage.com use code detailsolutions10 for 10% off your purchase www.autofiber.com use code DSP for 10% off www.manscaped.com use code DSP for 20% off and free shipping worldwide --- Support this podcast: https://anchor.fm/detailsolutionspodcast/support

Pest Control Marketing Podcast
Pest Control Marketing Online With The Big THREE, Google My Business, Content & Paid Ads

Pest Control Marketing Podcast

Play Episode Listen Later Sep 10, 2022 27:26


Hal and Mike discuss the big three strategies we use with our clients to build a local internet presence. Most people do none of these, and if they do they forget response triggers.

The Women In Business Radio Show
Use Google My Business To Get Seen

The Women In Business Radio Show

Play Episode Listen Later Sep 9, 2022 51:37


If you have a business and want to get found on Google you really should be thinking about Google My Business. This free tool is available for all businesses to set and and yet many don't claim it.We're joined by Mark Jennings of Stormchasers Digital who explains who should be using Google My Business and how to get started.You can connect with Mark at https://stormchasersdigital.com for more information.Of course, along the way we have the usual tips, tricks and ideas to start and grow your business.The show is hosted by Sian Murphy and Adelle Martin and is recorded live in the Channel Radio UK studio in Kent. To support the show, please subscribe to the monthly members newsletter connect.thewomeninbusinessradioshow.com/Membersubscription

Women In Business Radio Show
Use Google My Business To Get Seen

Women In Business Radio Show

Play Episode Listen Later Sep 9, 2022 51:37


If you have a business and want to get found on Google you really should be thinking about Google My Business. This free tool is available for all businesses to set and and yet many don't claim it.We're joined by Mark Jennings of Stormchasers Digital who explains who should be using Google My Business and how to get started.You can connect with Mark at https://stormchasersdigital.com for more information.Of course, along the way we have the usual tips, tricks and ideas to start and grow your business.The show is hosted by Sian Murphy and Adelle Martin and is recorded live in the Channel Radio UK studio in Kent. To support the show, please subscribe to the monthly members newsletter connect.thewomeninbusinessradioshow.com/Membersubscription

Material Retail Dumps
How to get more local customers with little to no budget.

Material Retail Dumps

Play Episode Listen Later Sep 8, 2022 5:48


This episode focuses on how business owners can attract more eyeballs online and turn those views into in-store traffic. We'll have a special guest named Justin who will walk us through some tactical strategies to achieve that.

Seiten-Werk Podcast
#48 GoogleMyBusiness – unerlässlich auch für Dein Unternehmen

Seiten-Werk Podcast

Play Episode Listen Later Sep 8, 2022 12:23


Wie lässt sich die digitale Sichtbarkeit verbessern und ohne großen Aufwand ein starker Beitrag zur Suchmaschinenoptimierung (SEO) leisten? Mit GoogleMyBusiness hält die weltweit wichtigste Suchmaschine eine praktische Funktion für Nutzer bereit, die sich Unternehmen für Ihr Online-Marketing nicht entgehen lassen sollten. Leider kennen viele Firmen die Funktionen und Kosten von GoogleMyBusiness nicht – hier schafft unser Video Abhilfe. Bei den Funktionen von GoogleMyBusiness sind Deiner Fantasie keine Grenzen gesetzt. Am rechten Bildrand der Google-Suchergebnisseite lassen sich Informationen von den Öffnungszeiten Deines Unternehmens bis zu Bildern von Räumen und Mitarbeitern. Hierdurch informierst Du Nutzer der Suchmaschine, noch bevor ein Klick auf Deine Webseite stattfindet. Dies schafft Vertrauen und liefert Nutzern über GoogleMyBusiness unmittelbar die Informationen, die sie suchen. Und die Kosten von GoogleMyBusiness? Keine! Wie bei vielen Maßnahmen der Suchmaschinenoptimierung (SEO) musst Du keine direkten Kosten fürchten. Stattdessen nutzt Google den Eintrag für die eigene Datenoptimierung. Unser Video führt Dich ins Backend von GoogleMyBusiness und zeigt Dir anhand unserer Agentur, wie Du die wichtigsten Daten über Dein Unternehmen anlegen und präsentieren kannst. Wir zeigen anhand von Statistiken, welche Wirkungen der Eintrag entfaltet und beispielsweise direkt über das Kartenmaterial von Google Maps für Zugriffe sorgt. Zu den wichtigsten Funktionen von GoogleMyBusiness gehört auch die Bewertungsfunktion. So werden positive Kritiken Deiner Kunden direkt allen Suchenden angezeigt. Die Seiten-Werk Webagentur hilft Dir gerne, Deinen Account bei GoogleMyBusiness zeitgemäß zu gestalten und beharrlich zu pflegen. Unser Tipp: Mit regelmäßigen Rezensionen, virtuellen Rundgängen durch Deine Büros und weitere aktuelle Informationen wirst Du einen neuen Push für Deine Suchmaschinenoptimierung spüren.

Dr Marketing Tips Podcast
Case Study: How to Uncover Real Digital Ad ROI and Improve Google Listings Overnight

Dr Marketing Tips Podcast

Play Episode Listen Later Sep 8, 2022 18:26


How do you know if your Google Ads are working? What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)? We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show. Join us as hosts Jennifer and Corey share how you can determine the real ROI of Google Ads and the free step-by-step process you can take to improve your physician and location Google Business Profile listings to see real results within days. This episode is a result of an 8-month case study completed for a client wanting to know if Google Ads were really working, and how much revenue they were really creating. What we found was, yes, the ads work; but properly optimized Google My Business listings are extremely effective at capturing organic traffic that converts to new patients at a rate of 11.4% with estimated revenue of $245,000 and no direct advertising costs.Tune in to discover:How to optimize Google Business Profiles to convert more patients with no additional costs What you can do to determine true ROI on your digital ad spend right now TIps to track the patient journey in a HIPAA compliant way The categories that matter most for each of your physician and location Google Business listings Links:Google Business ProfilesCallRail call tracking software

PR 360
Getting to the Nuts and Bolts of SEO with Eric Seropyan

PR 360

Play Episode Listen Later Sep 7, 2022 1440:00


In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric's expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. Episode Timeline· [01:05] Are you a coffee or tea drinker?· [01:10] Any favorite brands?· [01:51] Can you summarize your expertise?· [02:36] Can you give a brief overview of what SEO is all about?· [03:59] Can you tell us the difference between UA and GA4?· [06:05] Does GA4 combine mobile and desktop searches?· [07:27] What has changed in SEO in the past year?· [09:56] Should PR pros start to care about video searches?· [12:17] Will Google separate searches into shorts and longs (video)?· [14:39] How can small businesses create effective strategies?· [13:25] How can PR pros be effective at link building?· [15:43] Should PR pros care about Google My Business pages?· [17:37] How has the slow elimination of cookies changed SEO?· [18:53] Could the blockchain help with tracking?· [19:49] What's your opinion on the other SEO companies?· [23:06] What is the future of SEO look like?· [23:56] Will SEO get more content based?· [25:51] If you could create a new way of doing SEO, what would it be?· [26:41] Where can people find you?· [27:31] Final thoughtsOur Guest Today:· Eric Seropyan was our guest today.Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Your Law Firm is a Business. Take it to the Next Level
059: Real World Example Of Law Firm Marketing Success

Your Law Firm is a Business. Take it to the Next Level

Play Episode Listen Later Sep 6, 2022 41:30


Over the last 50-plus episodes, we've taught you tips and given you action steps to help you market your law firm. Instead of diving into a new topic this week, we thought we'd tell you a story that sparks inspiration. We're discussing a real-world example of a law firm that has applied all of these marketing tactics and had great success. Joining us on this episode is Chris Casseday, the Director of Operations at GNGF. Throughout the show, Chris will walk us through an example of a full-service marketing client that his team has helped over the last few years.  Tune in to learn where that firm started, the strategy and tactics that Chris and his team used in the beginning, some of the early measured results, and the next-level strategies and tactics that they're working on now.    Show Highlights: Some background information on this real-world law firm. What led them to want to work with GNGF. How Chris and his team got started working with this firm. How they found strong keywords for the firm's marketing material. Other SEO strategies they implemented. The success the law firm saw in their organic growth and number of leads. What Chris and his team are working on now. How they manage the content strategy side of marketing. The KPIs they use to measure success. Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot! Supporting Resources: Follow us on Twitter Follow us on Instagram Follow us on Facebook Online Law Practice Strategies: How to Turn Clicks Into Clients Register for the Clio Conference streamlined.legal SEMrush The Legal Marketing Academy https://4.gngf.com/nextlevel-LSA Action Steps: If you want to have some of the same success as this real-world law firm example, go back and listen to and take the action on the following episodes: Episode 6 - Should I Invest In SEO vs. PPC  Episode 4 - Can I Use Online Marketing to Compete With The ‘Big Firms' Episode 10 - What Are The Best Online Marketing Tactics?  Episode 39-44 - SEO Series   Episode 14 - Google My Business

Le SEO pour tous : La face cachée de Google, YouTube et Amazon
162. Que va devenir Google Business Profil en 2023

Le SEO pour tous : La face cachée de Google, YouTube et Amazon

Play Episode Listen Later Sep 5, 2022 59:12


Est-ce que Google Business Profil est un outil intéressant pour son business ? Est-ce que ce produit de Google ne va pas encore changer, est-ce que cette fonctionnalité ne va pas prendre encore une autre forme d'ici quelques mois ? Est-ce bénéfique de l'exploiter étant donné que tout cela prend toujours un peu de temps à prendre en main. 

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Leveraging Google Business Profile in a Competitive Industries -- John Paglio // flyte new media

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Aug 26, 2022 19:03


John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We've seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven't yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries. Show NotesConnect With: John Pagilo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Tips for Doctors
Marketing Through StoryTelling and Google My Business

Marketing Tips for Doctors

Play Episode Listen Later Aug 24, 2022 15:02


In this episode of Marketing Through StoryTelling and Google My Business,  Barbara and Jessica discuss: -Where does the company name “Tulip Media Group” come from? -How do you decrease the cost of acquisition? -How do you increase marketing through Google My Business? Key Takeaways: " Get your storefront ready.  Make sure your website is ready

Per Our Last Email

Guys, is there anything better than a stories episode?! NOPE — and get ready for this one!  We're still going strong with our OOO cocktail theme, and we kicked off this episode with a peach cocktail called “Less Work Mo Beaches” before talking about how we just recently celebrated 2 whole years of Per Our Last Email (!!!) and finished a Photography Bootcamp Adobe livestream that we had the time of our lives on! This stories episode is full of some goodies, starting off with a good ole' fashioned SCAM ALERT (ugh, is there anything worse?!), talking about something we all now like to call the ✨bikini model debacle✨ and what happens when you connect your personal phone number to your Google My Business account. SOS. You know what to do, pals!Send your most audacious stories, thoughts, highs and lows to perourlastemail.com.Listen to Andrew Hochradel's episode: OopsiesCheck out our week-long livestream with Adobe: Photography Bootcamp with Weekend CreativeForever accepting memes, gifs and stress-relieving videos via IG, too. Find us at @perourlastemail @weekendcreative!

Roofing SEO Podcast
Multiple Google Maps Locations + Rankings for Roofers

Roofing SEO Podcast

Play Episode Listen Later Aug 22, 2022 46:36


Are you a roofing company looking to create multiple Google Maps locations or Google Business Profiles / GMBs? Nolen Walker and Jason Landry of Roofing SEO Webmasters outline how to approach Google Maps optimization for roofers in 2022.We mentioned the relationship between Google Maps and Google My Business, which becomes critical during optimization. Roofing Webmasters offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps to My Business. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout the internet. As is the case with each of these listings, NAP consistency is a top priority for search visibility and for the sake of users looking for accurate contact information.https://www.roofingwebmasters.com/services/google-maps-services/

Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
Top Ranking Factors with Google My Business Local SEO in 2022 for Real Estate Agents

Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads

Play Episode Listen Later Aug 18, 2022 23:17


#351 Mail-Right Show: How To Easily Outrank Any Real Estate Agent On Google Top Ranking Factors with Google My Business Local SEO in 2022 for Real Estate Agents They say the best place to bury a dead body is on the second page of Google search results. This may be a bit cynical, but am I right? As a real estate professional, you're losing out on business if you’re not turning up in local search results. At Mail-Right, our mission is to help agents grow their business online; that’s why we’ve provided these five tips on ranking high on search engine results. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Adam Brown https://www.mail-right.com jonathan@mail-right.com 775-372-6322 Robert Newman InboundREM https://inboundrem.com https://www.facebook.com/mailrightusa

Magic Talk with James Lantiegne
2022.08.11 | Getting your name on the top of Google

Magic Talk with James Lantiegne

Play Episode Listen Later Aug 12, 2022 49:03


Setup your Google My Business page to get the best results in a Google Search

Awkward Watersport Guys Podcast
SEO, Blogging, Google My Business, & More w/ Brant Scheifler - Episode #84

Awkward Watersport Guys Podcast

Play Episode Play 60 sec Highlight Listen Later Aug 10, 2022 41:43


Sharpen your SEO skills as the AWG guys welcome CEO Brant Scheifler of Automatic Outreach. Brant shares his knowledge on various topics such as Blogging, Google My Business, and the current state of SEO. [SPONSORS]Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com. Receive a free digitmal marketing consultation as a listener of the show.Boat Tests101. Receive 30% commission on each temporary certificate completed. Best rates on digital boats tests. https://boattests101.com/[2022 WATERSPORT CONFERENCE] Make sure to join us for this year's watersport conference in Orlando, FL on 9/26 and 9/27. Get all the info including tickets and lodging at https://partners.tripshock.com/watersport-boat-tour-operator-forum-orlando/Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ

The County 10 Podcast
Clear your schedule! Google My Business Workshop on Thursday

The County 10 Podcast

Play Episode Listen Later Aug 10, 2022 5:27


Happening tomorrow! Join us for an exciting workshop on August 11th all about using Google My Business to get found by potential customers! We'll take a deep dive into how to set up your Google My Business (or GMB for short) so that it can drive customers to your website, phone, or location. Learn how to choose keywords, use them in your profile, pick the right business category, handle reviews (both positive and negative), and more. Not only can your GMB boost your position in search results, but it can also be an excellent tool in helping potential customers decide to get in touch with you. Often, your GMB is the first interaction people have with your business, so you'll want to make sure the information on it is clear, concise, accurate, and helpful. Featured speaker, Dallin Cooper has over seven years of experience in digital marketing for businesses of all sizes and industries. He's helped a wide variety of businesses from local restaurants to large-scale retailers and enjoys sharing his insights about what works and what doesn't. He'll work one-on-one with workshop attendees to help them use their GMB as an effective tool in growing a thriving business. Water, tea, lemonade and cookies will be served. For more information and to RSVP, click here. When: August 11th, 5:30-7 pmWhere: atWork Coworking, 2255 Brunton Court, Suite A The Bootstrap Collaborative is a joint effort between County 10, Central Wyoming College, and Makerspace 307. Its intention is to help new and existing businesses and entrepreneurs succeed and prosper while providing events and networking. Are you curious about what you could learn or why you should utilize this free resource? Dallin answers those questions in the podcast below.

Sign & Thrive
Building a Network of Notaries & Wedding Officiants

Sign & Thrive

Play Episode Listen Later Aug 8, 2022 45:24


For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode19 Episode Description:Selecia has built an amazing business working as a mobile notary, a Justice of the Peace in Florida, a wedding officiant at the Rainbow Notary Nuptials, and an advocate of RON (remote online notary) - tapping into the expat community needs around the country.You can learn more about Selecia at www.rainbownotaryandnuptials.comEpisode Highlights:38:56   The cream always rises to the top - the people that are studying, the people that are looking, the people that are working on their Google My Business page, the people that are taking extra classes, the people that are expanding, the people that are doing Apostille, etc, etc.37:41   It's 2022, we marry everyone! Black and white, older and younger, tall and short, gay or straight. Love is love!42:01   Anytime someone needs a notary it's a life-changing event for them.Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode19This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

The County 10 Podcast
Understanding Local Search & Google Business Profiles with Dallin Cooper – RSVP today!

The County 10 Podcast

Play Episode Listen Later Aug 8, 2022 7:52


Save the date! Join us for an exciting workshop on August 11th all about using Google My Business to get found by potential customers! We'll take a deep dive into how to set up your Google My Business (or GMB for short) so that it can drive customers to your website, phone, or location. Learn how to choose keywords, use them in your profile, pick the right business category, handle reviews (both positive and negative), and more. Not only can your GMB boost your position in search results, but it can also be an excellent tool in helping potential customers decide to get in touch with you. Often, your GMB is the first interaction people have with your business, so you'll want to make sure the information on it is clear, concise, accurate, and helpful. Featured speaker, Dallin Cooper has over seven years of experience in digital marketing for businesses of all sizes and industries. He's helped a wide variety of businesses from local restaurants to large-scale retailers and enjoys sharing his insights about what works and what doesn't. He'll work one-on-one with workshop attendees to help them use their GMB as an effective tool in growing a thriving business. Water, tea, lemonade and cookies will be served. For more information and to RSVP, click here. When: August 11th, 5:30-7 pmWhere: atWork Coworking, 2255 Brunton Court, Suite A The Bootstrap Collaborative is a joint effort between County 10, Central Wyoming College, and Makerspace 307. Its intention is to help new and existing businesses and entrepreneurs succeed and prosper while providing events and networking. Learn more by listening to the County 10 Podcast, What is the Bootstrap Collaborative and how do we take part in the Encore Events? Will Hill, owner of County 10 and collaborator, tells us more.

AskAlex
Google my Business က Free Website မှာ Product Showcase လုပ်ပြီး Google Form ကနေ Check out လုပ်လို့ကောင်းလား?

AskAlex

Play Episode Listen Later Aug 7, 2022 1:16


Q: Google My Business ကနေရတဲ့ Free Website မှာ Product Showcase လုပ်ပြီး google form ကနေ check out လုပ်ခိုင်းတာ ကောင်းပါသလားဗျ။ A: ဒီမေးခွန်းဟာ ကျွန်တော့ကို မေးရမယ့်မေးခွန်းမဟုတ်ဘူး။ ကောင်းပါသလားဆိုတာက customer ဆိုတာ ထက် focus group (၅ယောက်၊ ၁၀ ယောက်၊ ၁၅ယောက်၊ အ‌ယောက် ၂၀၊ အယောက် ၅၀)လောက်ထိထားလိုက်ပြီးတော့မှ အဲ့ဒီ experience ကိုဖြတ်ခိုင်းလိုက်ပါ။ သူတို့ဆီက ဘာထွက်လာလဲဆိုတဲ့အသံကို ပြန်နားထောင်ပြီးတော့မှ ကောင်းလား မကောင်းဘူးလားဆိုတာကို ကိုယ့်ရဲ့ business ကို ကိုယ်ဆုံးဖြတ်မယ်ဆိုရင် အများကြီးပိုပြီးအဆင်ပြေတယ်၊ ဘာလို့လဲ ဆိုတော့ ကျွန်တော်သည်လည်း ကိုစောရဲ့ business product ကိုဝယ်နေတဲ့ သူမျိူးမဟုတ်သလို ပြောရရင် ဘာရောင်း မှန်းတောင် မသိနေဘူးဗျာ၊ ဆိုတော့ ကိုယ်ရဲ့ customer segment ထဲက အယောက်(၃၀)လောက်ကို ဒီဟာလေး ပေးလိုက် ပြီးတော့မှ customer experience testing လေး အဲ့ဟာကိုစမ်းကြည့်လိုက်ပါ။ အဲ့တာဆို အများကြီး အဆင်ပြေလာနိုင်မယ်လို့ ကျွန်တော်ယူဆပါတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Growth Everywhere Daily Business Lessons
Top 10 Powerful SEO Tips To Rank #1 in 2022 (The Right Way)

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Aug 4, 2022 9:00


In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions! TIME-STAMPED SHOW NOTES: [00:00] - How to Rank #1 on Google: SEO Tips 2022 [00:33] - How to make your content stand out (Content Ideas For Beginners) [02:14] - Top Reasons Why Content TITLE matters [03:07] - How to get more clicks on Google? Improve your Information Gain! [03:44] - The Ultimate Guide on Pillar Content [04:27] - Help your business stand out with Google My Business [04:56] - Google Search Console: The Most Powerful SEO Tool [06:03] - How to make people STAY longer on your website [06:33] - SEO tips on guest posting/ Parasite SEO  [07:20] - Mergers and Acquisitions: SEO Perspective Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

Locally Grown: Business Success Without the BS
Tend Your Google Garden

Locally Grown: Business Success Without the BS

Play Episode Listen Later Aug 2, 2022 13:10 Transcription Available


Can people Google you? If your business isn't appearing in Google search that's a big miss for easy traffic to your services. But getting your own Google My Business page doesn't happen automatically, and it requires a little work on your part. The good news is Andrew and Joe know exactly what to do to get your My Business page set up - and how to get the most out of it. Join us as we discuss: Why you need a GMB page How to set up a GMB page How to get your GMB displayed in the top results

The County 10 Podcast
Get ready to connect & grow – Business Networking with Bootstrap Collaborative

The County 10 Podcast

Play Episode Listen Later Aug 2, 2022 7:52


Join us on Thursday, August 4th for the first Business Networking Encore Event by the Bootstrap Collaborative. You will have the opportunity to learn from local business owners, network with new exciting individuals, and be part of creating a strong, growing entrepreneurial ecosystem in Fremont County. Join us for refreshments and mingle with other entrepreneurs and business owners. There will be a brief speech by Will Hill, CEO of County 10 at 6 pm. Stick around to learn more about the Bootstrap Collaborative and the first workshop on August 11th. What: Business NetworkingWhen: Thursday, Aug. 4th, 5-7 pmWhere: atWork Coworking, 2255 Brunton Court, Suite A Mark your calendar!Join us for an exciting workshop on August 11th all about using Google My Business to get found by potential customers! We'll take a deep dive into how to set up your Google My Business (or GMB for short) so that it can drive customers to your website, phone, or location. Learn how to choose keywords, use them in your profile, pick the right business category, handle reviews (both positive and negative), and more. Not only can your GMB boost your position in search results, but it can also be an excellent tool in helping potential customers decide to get in touch with you. Often, your GMB is the first interaction people have with your business, so you'll want to make sure the information on it is clear, concise, accurate, and helpful. Featured speaker, Dallin Cooper has over seven years of experience in digital marketing for businesses of all sizes and industries. He's helped a wide variety of businesses from local restaurants to large-scale retailers and enjoys sharing his insights about what works and what doesn't. He'll work one-on-one with workshop attendees to help them use their GMB as an effective tool in growing a thriving business. Water, tea, lemonade and cookies will be served. When: August 11th, 5:30-7 pmWhere: atWork Coworking, 2255 Brunton Court, Suite A The Bootstrap Collaborative is a joint effort between County 10, Central Wyoming College, and Makerspace 307. Its intention is to help new and existing businesses and entrepreneurs succeed and prosper while providing events and networking. Learn more by listening to the County 10 Podcast, What is the Bootstrap Collaborative and how do we take part in the Encore Events? Will Hill, owner of County 10 and collaborator, tells us more.

In Camera Podcast
Q2 Highs and Deep Lows

In Camera Podcast

Play Episode Listen Later Aug 1, 2022 30:53


In this week's episode, Grace and Liel look at the earning call results from Meta, Google, and Microsoft and review what this signals regarding marketing opportunities for law firms. The conversation discusses the transition from Google My Business to Google Business Profile and what this means for your law firm and another mass tort coming together. For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things are about to get worse. But with higher daily active users than anticipated, Facebook and Instagram continue to be extremely valuable platforms for your law firm to be present. And with less competition, this is an opportunity not to be missed. Recent studies suggest that there may be a correlation between children diagnosed with autism whose mothers took Tylenol during pregnancy. Will this mass tort take off? Listen now to find out where things are standing. Resources mentioned in our episode: https://www.cnbc.com/2022/07/26/alphabet-is-set-to-report-q2-earnings-after-the-bell-.html (Alphabet misses on earnings and revenue for the second quarter) https://www.torhoermanlaw.com/tylenol-acetaminophen-autism-adhd-lawsuit/ (Tylenol Autism ADHD Lawsuit) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Law Firm Marketing Catalyst
Episode 104: Why Google My Business Is a Gamechanger for Law Firm SEO with CEO of NoBull Marketing, Ronnie Deaver

Law Firm Marketing Catalyst

Play Episode Listen Later Aug 1, 2022 42:35


What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.  

The Fee for Service Dentist Podcast
The Biggest, Costliest Website & Marketing Mistakes To Avoid and How to Get the Most from Your Marketing Dollars. | Kayvon Mott, Co-Founder The DocSites

The Fee for Service Dentist Podcast

Play Episode Listen Later Jul 31, 2022 54:50


Kayvan Mott is a Co-Founder of The DocSites. Kayvan Mott is a website & online marketing expert with over 14 years of experience in web design, SEO, social media and online marketing in the dental industry. Kayvan has presented on a variety of topics related to practice marketing for study clubs and national dental societies.   The DocSites provides affordable and effective Websites & Online Marketing for dentists. Our clients love us because we provide: transparent pricing, no long term contracts or hidden fees, one dedicated account rep throughout your service, websites personalized to help you stand out, as well as live & prompt customer phone support. We make your life very easy to switch to us. We do all of the work, plus you'll likely save a lot of money!    SPECIAL WEBSITE OFFER for Fee For Service Members: Get 25% OFF our Standard Website Design for Your Practice! Only $749 Setup (Regularly $999). BEST DEALS on our Plus & Premier Website Options too! Monthly fee starts at $59/mo including website hosting, maintenance and updates which we do for you. CALL or TEXT “Fee for Service” to me Kayvan at 818.489.9823.     Why Doctors Choose The DocSites: 5-Star Rated customer service Transparent pricing, no long term contracts or hidden fees Dedicated account rep throughout your service  Websites personalized to help you stand out Switching is easy - plus we do all the work Transparent marketing that works (see what you're getting every month!) Services include:    Dental Website Design  SEO (Search  Engine Optimization)  Google My Business enhancements & monthly posting  Monthly Social Media posting  Monthly SEO / Blogging Facebook Advertising Google Advertising (PPC) Sponsored by Kettenbach Dental.  Contact: (877) 532-2123 Website: www.kettenbach-dental.us Webshop: www.kettenbachusa.com   FFS Podcast Promotional Links:  ONLY $397: Dental Membership Master Course with Dr. Chris Phelps www.membershipmastercourse.com Dental Membership Direct www.dentalmembershipdirect.com Dental Financing Direct www.dentalfinancingdirect.com   About Dr. Sonny Spera Dr. Sonny Spera graduated from Union Endicott High School in 1981. With a four-year basketball scholarship he graduated from Syracuse University in 1985; majoring in Chemistry and Psychology. He was a member of the Sigma Alpha Mu fraternity. He was also the co-captain of the 1984-1985 Syracuse basketball team. Dr. Spera graduated from SUNY Buffalo Dental School in 1989 in the top 10% of his class. At SUNY Buffalo Dental School he was a member of the Omicron Kappa Upsilon Honorary Society. He was also UB Graduate Assistant Basketball coach.  Dr. Spera has been in private practice since 1989 and is a member of the American Dental Association, the New York State Dental Association, the Sixth District Dental Society and the Broome County Dental Society. He is also a member of the International Association of Orthodontics, the BC Dental Society and the BCDS Study Club. Away from the office, he volunteers with several community organizations, including the Elks Club, the Son's of Italy, the STNY Flyers, the Academy of General Dentistry, and the Basketball Coaches Association of New York. He is the founder and president of ME Hoops Inc. Dr. Spera currently resides with his wife Angela, whom he met at Syracuse University, and their three children, Marcus, Erica, and Carla. In his spare time, he enjoys spending time with his family, basketball, golf, music and movies. 607-624-2962 (Cell) Sonnyspera@gmail.com Www.progressivedentalny.com   Do you have a FFS practice? Would you like to be interviewed? Fill out the FFS Stories request form here: https://goo.gl/forms/7TaUF9Nqi49l1RFF2

X-Factor - Branding & Marketing for Realtors
#10: Get New Leads Like Clockwork: Local SEO for Contractors and Home Service Businesses

X-Factor - Branding & Marketing for Realtors

Play Episode Listen Later Jul 31, 2022 27:49


Learn how to get more leads and customer with Local SEO and Google My Business for Home Service businesses. If you want to get more leads and customers , then search engine optimization for your local business is critical. Get the ultimate marketing checklist

Keeping Up With The Chaldeans
Keeping Up With The Chaldeans - Joseph Babi – Joseph Paul Digital Agency

Keeping Up With The Chaldeans

Play Episode Listen Later Jul 29, 2022 27:39


In today's episode, we have Joseph Babi with Joseph Paul Digital Agency! Joseph Paul Digital Agency is a digital agency that specializes in SEO. That means we handle every element of SEO, including technical and keyword research, content generation, and Google My Business administration. We also develop websites and what makes us different from most agencies is when they build websites, they rely on paying for traffic to make the website valuable, making SEO an afterthought. "Our philosophy is that your website is as good as handing out pamphlets if it's not getting traffic. Our SEO-focused approach to web development allows businesses to start seeing traffic without having to pay for it which is cheaper in the long run." "We were named one of the top B2B businesses by Clutch in 2020 and named one of the top 100 influential marketers in 2021 by Marsum in Las Vegas. Just 8 years ago, I was just learning SEO because I was too broke to market the iPhone app I developed and my SEO strategy made my app the #12 utility app in the US, #7 in Japan, and #2 in Ukraine." LINKS: INSTAGRAM: instagram.com/jpda_seo/ instagram.com/broseph_babi/ FACEBOOK: facebook.com/JPDADetroit LINKEDIN: linkedin.com/in/joe-babi-seo/ WEBSITE: jpda.co/ EMAIL: joe@jpda.co Phone: (248) 670-0102 #chaldeandetroitmichigan keepingupwiththechaldeans #chaldeanDetroitMichigan #kuwtc Keeping Up With The Chaldeans is a weekly Podcast show based on Chaldean Entrepreneurs. We showcase your work in hopes that we can share the business amongst the community. Strength in numbers. That is our goal with the show! To learn more about "The Chaldean Community in Detroit" please visit:

Lash Biz Babes
Action Steps You Can Take to Increase the Bookings + Sales in Your Beauty Business Today

Lash Biz Babes

Play Episode Listen Later Jul 29, 2022 48:49


I've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty business. This is probably one of my favorite episodes so far, because it has so many tips, tricks, & advice for you if you want to get more people booking and make more money in your biz. This applies to lash artists, hairstylists, nail techs, spray tan artists, or anyone else within the beauty industry! I hope you are able to walk away from today's episode with some new ideas, fresh perspectives, & feeling empowered to take the driver's seat in your business again. Because we don't want fear and scarcity to be our driving factors any longer! If you loved this episode, please share it with your beauty industry friends, so we can continue to help solo beauty biz owners and continue to grow the podcast :) If we aren't already friends on IG, you can follow me here: www.instagram.com/xoericaschramm Course Links from Today's Episode: Audience Growth Accelerator - Explode your local following and get seen online by local potential clients daily, so you can get seen, get booked, & get paid! This course teaches you everything you need to know to grow your local online following, get found in client searches, connect with your audience, all things content creation, & so much more! It's by far my fav course that I teach. Learn more about AGA & get instant access to it here: https://www.lashedbyericas.com/audience-growth-accelerator Google My Business Masterclass - Build your clientele on autopilot with a Google My Business page. This masterclass teaches you everything you need to know to start, grow, and get bookings from GMB while spending less time online and more time with clients making money. If you don't have a GMB page yet or if your current one isn't getting you many bookings or inquiries, this is THE masterclass for you! Learn more about the Google My Business Masterclass & get instant access to it here: https://www.lashedbyericas.com/gmb-masterclass

Creative Shop Talk with Wendy Batten
117. Five Takeaways From My Vacation for YOU!

Creative Shop Talk with Wendy Batten

Play Episode Listen Later Jul 25, 2022 25:42


I just recently returned from a beautiful two week road trip. When I travel, I make it a point to shop small and visit as many shop owners as I can. Today, I want to share with you my experience and five important lessons that will help you be better found and look at occasional visitors in a new, lucrative way.   Get Found - Are you on Google My Business, Google Maps, are you in local business directories, etc? There is such value in being found by new people. Get Reviews - Include them on your website, Google My Business, and social media platforms. They matter. Shop Front & Signage - Is it visibly appealing, inviting and clear? Do local businesses know you? - It's all in the power of conversation. When other local businesses talk up your shop, it only brings more people in. A reminder - take the vacation! - Refocus. Reset. Take care of your mental health and wellbeing. Make this a priority. It will help your business in the long run!   Put yourself in a position where you are easily found by as many awesome new humans as possible.    Full show notes at https://wendybatten.com/117/        

Personal Injury Marketing Minute
How Law Firms Rank in Google's Local Pack - Personal Injury Marketing Minute #32

Personal Injury Marketing Minute

Play Episode Listen Later Jul 25, 2022 18:07


In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google's three pack, also known as the "local pack". Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is a bit more to it than that. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When someone searches personal injury attorney near me, there are a few types of results that pop up. You have the ads at the top. Below that is a map with a few firms' names. Lots of users click those and are directed to a nearby attorney. Getting listed in that spot is a huge benefit, but it can be a challenge. Today's podcast is all about getting your Google Business Page to show up there. Len, the founder of Optimize My Firm, is joining us today to talk about how to boost your odds of showing up in the Local Pack. What's your experience with Google My Business, now Google Business Page? Len: Google Local started around 2004. It was about the same time I had opened my IT firm/computer repair store that was sold in 2012, and it helped drive a ton of business to our business. I remember, in about 2008, they went to the Local 10-Pack. It used to be A, B, C, D, E, F, G, H, I, J, K lists, so it was really easy to game. Back then, all somebody had to do was be in the center of the city. The big trick then was to just rent a UPS Store mailbox which would give you a full address, and people would show up at the top there. It was really frustrating to see certain people there, and Google was really bad about removing spam, so I was personally affected by all of Google Local's results for many years before we started doing it for other lawyers. Len: As for other experience,  I occasionally participate in the Google Business Page product forum. I'm not there a lot, but I recently became a bronze member there. After you help enough people, it keeps you sharp staying on top of everybody's problems. If I were to spend another 500 hours there, they'd make me an expert. They call it a silver expert or something like that. Lindsey: We all have to have goals. Len: Yeah. I do lurk it from time to time and stay on top of everything that's impacting Google My Business. I'm going to actually call it Google My Business several times because it recently became Google Business Page. I don't know why they keep renaming it. It's like the seventh time they've renamed it. By the time everybody gets used to one, they change it again, but I stay on top of there. Locksmith, air-conditioning people, electricians, garage door repairmen, lawyers, they all have their own challenges, and it's just good to stay sharp. Lindsey: Absolutely. They're all competing for those positions in the Local Pack, that section that's right below the ads and next to the map. Does the Local Pack drive a lot of calls? Len: Yes. It's amazing how many calls it can drive. It's funny. For personal injury lawyers specifically, we've got a couple of different case studies. We have somebody in Southern California. They're not in Los Angeles, but they're in a city near it, in Los Angeles County. Even though they rank really well, they probably only get about 20 calls a month out of it. We have other lawyers in other areas. Maybe they're in a city of about 500,000 people and there's not nearly as much competition. In Southern California, there's a lawyer in every block. They might have less competition. They might get 200 calls a month out of it. It's always really surprised me that people call right from the Local Pack. I mean, I know if you're looking for pizza or coffee, you might call the first thing that pops up, but I was always surprised that people didn't do more researc...

The Loan Signing Hustle
Interview With Business Owner Dominique Williams

The Loan Signing Hustle

Play Episode Listen Later Jul 23, 2022 39:40


Episode 18: Interview With Business Owner Dominique WilliamsIn this episode, I interview my special guest Dominique which is a mother of 3, two of which are autistic and she has been a Notary Public, LSA and Wedding Officiant for almost 8 years. She started in NY while being the Chief of Operations of an Orthopedic Practice. Her notary business Signed by Dominique has expanded into coaching and mentoring notaries all over the states. She offers a full course and workshop catalog that includes: Notary Fundamentals, Loan Signing Agent , Wedding Officiating Guide , Apostilles , Google My Business, Canva, Digital Business Cards, Residential and Commercial Loan Signing & marketing!You can find her on instagram at: @SignedbydominiqueDominiques Email: Info@signedbydominique.comQuestions or inquiries, send an email to Info@SignaturesUSA.comPlease Support the Show in the Link Below!https://linktr.ee/TheLoanSigningHustleSupport the show

The MIT/RESTO Mastery Podcast
Ep 50 - "Lead Generation Through Google Reviews"

The MIT/RESTO Mastery Podcast

Play Episode Listen Later Jul 19, 2022 62:15


In this episode, Chris and Brandon talk digital marketing and lead-gen with Zach Garrett, a marketer and founder of Liftify, a turnkey marketing service that gathers reviews from your customers. We talk about how to leverage your Google My Business profile, how to react to a bad review when they happen, and how to maximize the lead-gen that Google reviews can give your business. Thanks for listening! If you enjoy the podcast please be sure to leave a review, follow the show (don't forget to turn on your notifications!) and share with a friend. Your continued support is what makes this mission possible. Thank you sponsors! Xcelerate Restoration Software Xcelerate is an innovative restoration job management solution that brings many of the tools you need to succeed into a single, more intuitive platform. Xcelerate is designed specifically for the restoration contractor industry Increase your operational efficiency Improve your profitability Elevate both your job and team management www.xlrestorationsoftware.com/mrm Actionable Insights (Xactimate and restoration technology training) Actionable Insights is an educational non-profit that's helping contractors and carriers settle claims with Xactimate and Matterport. Are you looking for the best ways to invoice in Xactimate? Check out their 3700+ page database of Xactimate invoicing templates known as the Insight Sheet Database. Not finding the right line items? It's probably in their Commonly Overlooked Line Item Database - you can't use a line item if you don't know about it! Are you using Matterport right now? Do you want to make sure you're not left behind as the industry goes digital? Actionable Insights has the training and resources you need to find success today and going forward value.getinsights.org/FCG Floodlight Consulting Group Equipping restoration business owners to establish processes, develop their teams, increase revenues and grow their profits. Floodlight Leadership Circles The Floodlight Leadership Circles are designed to empower restoration business owners and key leaders through education, training, coaching and community engagement. Monthly Sessions Open Office Hours Expanding Partnerships Of Industry Professionals Customer Segment Leaders Continually-Updated Content Library Rich Non-Market Competing Community https://www.floodlightgrp.com/leadershipcircles Individualized Operations Consulting and Training The Floodlight team provides customized consulting and training support for restoration companies looking to grow and scale their business. 100% Tailored to each client Formal consulting sessions for owners and key leaders Full one-on-one access to the Floodlight team and their network of industry experts https://www.floodlightgrp.com

Double Your Sales Now!
Up Level Your Business with Google | QRE232

Double Your Sales Now!

Play Episode Listen Later Jul 19, 2022 44:51


For those of you who haven't heard Michael Tritthart's first interview, we talked a lot about his business, its growth and his life as a coach in many forms. I would invite you to definitely go back and listen to that episode because it is where we really laid the foundation of SEO and Google. Since then a lot of things have been shifting with Google, more specifically “Google My Business” and it is for this reason I asked Michael to come back and answer all of our burning questions surrounding these changes. So if you are ready to uplevel your business with Google while also giving back to the business community in your local area and the places you visit, definitely have your pen and paper out when you join us for today's episode. Ursula's Takeaways: Intro (00:00) Google My Business (5:24) Google Business Profile (8:25) You Want People To Write Reviews (12:44) Give Grace And Gratitude (16:04) Thanks For The Review (26:28) Taco Joints In Austin (31:03) A Website Widget (37:29) About Michael Tritthart Head Coach of the Master Networks five plus one Mastery Coaching program 2019 – Master Networks Leadership Team – Director of Coaching 2020 – International Technology Instructor 2001 – ONE Thing Instructor 2016 – Keller Williams Realty International Master Faculty Member 2009-18 Certified by the states of Oklahoma and Texas to teach multiple Continuing Education Courses His design team has enhanced over 90,000 real estate websites and social media sites!  Connect with Michael Tritthart Website: michaeltritthart.com Youtube: YouTube.com/MichaelTritthart Facebook: Facebook.com/TechnologyTidbits LinkedIn: http://www.linkedin.com/in/technologytraining (www.linkedin.com/in/technologytraining) FREE GIFT: https://michaeltritthart.com/our-services/google-map-review-widget-bundle About Ursula Mentjes  Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.   Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company's annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President's Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.  Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA's Women in Business Champion and a recipient of the Willow Tree's Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP's Extraordinary Speaker, PDP's Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President's Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University. Social Links: LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/...

Fight Club 4 Business
E.107 Jason Geiman

Fight Club 4 Business

Play Episode Listen Later Jul 18, 2022 54:56


It all started with a used pressure washer and a 1995 work van. That's how Jason Geiman and his wife, Jodi, started a pressure washing business back in 2012. Nearly doubling their business in the first year, additional family members were brought on to help with the growth. The business continued to see incredible success and outside employees were added as well. In just 6 years they had expanded to four crews and nearly $1M in gross revenue, and the decision was made to sell the business in 2018. Following the sale, as Jason wondered what to do with his new-found free time, he realized what he always wanted to do was to help people. It had led him to be a rescue diver, then a firefighter, and now, it has led him here. He is taking the lessons learned from his incredible 6 years running a pressure washing business into a resource for homeowners or for those starting, or struggling, to have their own exterior cleaning business. Time Stamps: [8:53]Buy up all of the Christmas cards when on clearance, and start marketing Christmas Lights by sending out the cards in July

Small Business Connections with Ann Brennan
7: A Beginner's Guide to Google My Business CUT

Small Business Connections with Ann Brennan

Play Episode Listen Later Jul 18, 2022 22:55


In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential.  This episode's actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your company have the ability to completely close your business on Google.  At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you.  Learn More About ASMM Digital Marketing Follow ASMM: Twitter | Facebook | Instagram | LinkedIn Subscribe to our podcast: ASMM Marketing Mums 

Local SEO Tactics and Digital Marketing Strategies
Is There Anything You Can Do When Someone Leaves You A Google Review And It Does Not Show Up?

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jul 15, 2022 48:41


How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. What you'll learn What you can you do about Google reviews that aren't showing up How liking Google reviews may have an effect on Your Google Business Profile (GBP) Why getting reviews is important for SEO even if it's not on Google Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up Thanks for stopping by!  

Digital Marketing with Bill Hartzer
Google Search Console Report, HTTPs, Schema Markup, Stolen Domains, DNS, and SpamHero

Digital Marketing with Bill Hartzer

Play Episode Listen Later Jul 14, 2022 34:18


In this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what you should do now that it's been removed. Is linking to http URLs a bad thing? Bill Hartzer tells you what John Mueller of Google says about it, and if it will hurt rankings or not. Bill talks about a stolen domain name case that is odd, but also concerning. There's an odd issue with DNS entries disappearing completely, and he updates us on his quest for a spam-free inbox: Spamhero is the hero this week.

Profit with Law: Profitable Law Firm Growth
Market Smarter: Using Google My Business for Lead Generation with Ronnie Deaver - 322

Profit with Law: Profitable Law Firm Growth

Play Episode Listen Later Jul 14, 2022 57:56


Shownotes can be found at https://www.profitwithlaw.com/322.   We all know we need to have some form of lead generation to get clients. But with all the marketing strategies available, it's not easy to know where to start. Our advice: work smart, not hard. Know what strategy will yield the most results and work from there. Make sure your investments are worth it so your law firm can keep growing. In this episode, Ronnie Deaver from NoBull Marketing joins Moshe Amsel to explain why Google My Business is often overlooked as a marketing strategy and yet yields the most call volume. He shares how reviews are critical to getting business — but not for the reason you might expect. He also demonstrates how marketing agencies like NoBull Marketing bolster lead generation without you personally working on marketing.  If you want to know more about how to be smart with marketing and get better lead generation using Google My Business, then this episode is for you. Resources mentioned:   Looking to double your revenue? Book a free 1-1 coaching session at www.profitwithlaw.com/freecoaching. Episode 238 - Understanding the Value of PPC Marketing for Your Firm with Adam Arkfeld Connect with Ronnie: No Bull Marketing I Email (rdeaver@nobullmarketing.co)    Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan  BluShark Digital Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Online Business Launchpad
8 Great Tips For Improving Your Google Business Profile With Amanda Magho and Matt Woicik

Online Business Launchpad

Play Episode Listen Later Jul 13, 2022 52:18


Did you know that Google Business Profile used to be called Google My Business?And did you know that having your Google Business Profile filled out is a really excellent way for people to find you? Even if you don't have a locally owned business?My Google Business Profile is in serious need of a makeover. So I asked experts Amanda Magho from Ahadi Creations and Matt Woicik from ML2 Solutions to join me on the podcast and share some of their best tips. These tips are based on their experience of helping their clients make the most of their Google Business Profiles.In this episode we talk about:Keyword stuffing … what's okay and what's notWhich should come first, your Google Business Profile or your website?What kind of photos to add to your profileWhether you should have a Google Business Profile if you're an online businessWhy getting reviews is so importantHow to deal with it when people give you bad reviewsWays of asking for reviewsAdvice re posting events on your Google Business ProfileThe number 1 thing you should do that will increase your Google Business Profile impactWhat if you want to have more than one profile?Other online places where people can find your business, that you should be claimingHow to do with overwhelm when it comes to building your Google Business ProfileWhy you really, really, really need to claim your Google Business ProfileIf Google Busines Profile is something you've been ignoring or if you are thinking about tweaking it to make it more impactful, this episode will really help you.And you'll want to have a listen. You'll be glad you did.

The Millionaire's Lawyer - JP McAvoy

A Little About Ronnie Deaver:Ronnie Deaver is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and helping lawyers convert more potential clients into paid retainers with Google My Business, Google Ads, and Sales TrainingIn that capacity he created the first 100% guarantee in the industry, offering to pay back everything - even the advertising budget a client has spent - if he can't make it profitable. That offer quadrupled the client base of NoBull Marketing in three months and it's still going strongIn this episode of The Millionaire's Lawyer, JP and Ronnie Deaver discuss:Ronnie had called in love with Lawyers and how they seem to want to support people at a poor moment in their lifeHe noted that there was a void for lawyers advertising and gaining attraction to clienteleRonnie Deaver did the data tracking and noted that on 200 campaigns 60 - 80% of the call volume is attributed to Google My BusinessHaving Google ads is a better place to try and promote yourself because when people are on Facebook, for example, they are not there for your services - you have to convince them they are neededIf you go to Ronnie, you are hiring a professional to do the Grunt Work that you wouldn't like doing for yourself. Its notes black magic, its not complicated, but it is tedious Add in hundreds of keywords, for ex:  a drug crime lawyer is not just drug crime. It's also marijuana, meth, Xanax, and cocaine..Ronnie Deaver states that a significant and overlooked aspect of the ranking factor is the Google Reviews, they are critical.Reviews don't have to be from your direct client, it can also be anyone you gave legitimate value toAll roads eventually go to Google My Business, and people will look at that profile before deciding to make contact for even just a consultation at first Ronnie Deaver explains to JP that you need to prove to Google that their clientele and users would be happy with where they are directing their trafficRunning a business is like running a marathon, it is not a sprint. Play the long game, especially with the upcoming recession.You have to be able to run the business how you would like to run the business, you can not do it in a way that makes you miserable because then you won't end up doing it and your business will dieConnect with Ronnie DeaverWebsiteFacebookLinkedInConnect with your host, JP:TwitterInstagramFacebookWebsiteShow:LinkedInEmail:  jpmcavoy@conductlaw.comPhone:  1-833-890-8878THANK YOU TO OUR SPONSOR:Conduct LawWebsite

Search Engine Nerds
Google Analytics 4 - Everything You Need To Know with Charles Farina - EP278

Search Engine Nerds

Play Episode Listen Later Jul 10, 2022 53:47


Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.  Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You'll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.   There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can't send new data to it. For 360 or the paid customers, it's going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23 If you're not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won't be able to do a year-over-year analysis in it. –Charles Farina, 5:42 The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn't use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11 [00:00] - A background on Charles & why he loves analytics. [04:58] - Will data be lost if you don't transition in time? [06:14] - Will you lose the data you track before July 1? [09:09] - Is there an easy way to migrate the GA Universal Analytics to GA4? [11:15] - Recommendation for migrating in mass? [14:02] - Pros and cons of GA4 as compared to Universal Analytics. [18:39] - Will bounce rate be eliminated? [22:50] - Differences in what's seen on Google Console vs. Analytics? [27:02] - Will there be more explanation on direct traffic? [31:04] - What is directionality? [33:07] - Ways to integrate Google My Business into GA4. [35:17] - Is dual tagging recommended? [39:01] - Three concepts of attribution in GA4. [42:05] - Will Data Studio be recalibrated? [43:21] - State of UTMs.   Resources mentioned: Measure Slack - https://www.measure.chat/   It's a crucial time that we're having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn't carry forward any of the data you've collected in the past on the old version.–Charles Farina, 5:06 The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29 Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Charles Farina: Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google's marketing platform & Cloud. With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He's done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others! His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey. Connect with Charles on LinkedIn: https://www.linkedin.com/in/charlesfarina/ Follow him on Twitter: https://twitter.com/charlesfarina Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Tile Money
Friday Marketing with Grant Kantsios

Tile Money

Play Episode Listen Later Jul 8, 2022 49:25


This discussion with Grant Kantsios is packed full of valuable information for anyone working on their company marketing. We discuss Google My Business updates. We discuss Search Engine Optimization, we even check out a couple of websites in the wild and Grant provides some actionable feedback for anyone who built and maintains their own website. If you would like Grant to do a review of your website email support@happytileguy.com. For those that want to take advantage of the discount mentioned in the podcast ($200 off the setup fee), you can go here - https://bit.ly/3bTcGr3. Visit Happytileguy.com to learn more!

Local SEO Tactics and Digital Marketing Strategies
Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? - 161

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jul 8, 2022 28:14


Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. What you'll learn in this episode: What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!

Medical Millionaire
58. Quick Practice Owner Tips For Google My Business

Medical Millionaire

Play Episode Listen Later Jul 7, 2022 16:18


58: Quick Practice Owner Tips For Google My BusinessThere Is A Reason Why Over 600+ Brands In Aesthetics, Plastic Surgery, Dermatology, And Dentistry Trust US To Help Their Business Grow With Robust Marketing & Marketing Automation.We Focus On The Following Key Areas To Help Run Medical Practices Like A True Business.-Websites-CRM-Lead Tracking-Landing Pages-Online Appointment Booking/Creation-SMS + Email Marketing-Social Media-Lead Generation-Google PPC-Google Reviews + Reputation Management-SEO-Content Creation-Blogs Posts-KPIs & Metric Tracking-On-Demand Graphic Creation-Dedicated Customer Experience Consultant-24/7/365 SupportInquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/