Triple Your Customers Podcast

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities. But what many businesses tend to forget is that once a customer makes the first purchase, there is much more to be done in the customer relationship. Smart businesses know that the first purchase is really just the beginning, and that the real business value lies in retaining that customer. The people that have already bought from you are super-special, I mean really special when you think about it. They paid you money, they bought into what you said and now have a unique perspective of what it is like to journey from finding you, to evaluating you against the competition, then deciding to purchase and then what? You thank them if, they're lucky, reward them somehow, just re-sell to them or simply ignore them? As you acquire more customers, managing and sustaining your relationships becomes a larger task. By creating online community for your existing customers, the portal enables you to manage customer relationships in a more scalable way, even as you get more customers. With the rise of social media, connecting with your clients through these mediums makes sense. Social media is changing the playing field by providing a venue for the one-to-one connections that create unbreakable bonds. You have to get active on social media in your niche. Sharing the content of others. Sharing your content. Answering questions. Asking questions. Connecting with relevant people. Listening. It isn’t rocket science, it is human. Your community is made up humans, your existing customers who already trusted you enough to spend their money. The more one-on-one connections you make and offer value to, the better off you will be. This episode of Podcast will shed the light as to how you can use social media to delight your existing customers. If you find Triple Your Customers Podcast is of great value to you or to someone who owns a business, please subscribe.

For an entrepreneur, your business is the star of your life. It’s what you wake up every morning to get to work on. But a successful business and here’s the secret makes the customer the Hero. You, the proprietor, aren’t the hero. Nor is your marketing, your logo, your processes, your technology. The customer. Let me say it again: To build a great customer experience you need to build a story where your customers are the Heroes. It’s great to have a sexy brand and stylish marketing, and so on, but for your business to succeed, it has to be about making your customer, the hero in the story. Once you understand who is the Hero, and commit to never, ever upstaging them, you can get to work. Most businesses can’t help themselves, they constantly talk about their products and services, even though they can now easily discovered that nobody’s engaging with that material, sharing it, or paying attention. You have stories, you communicate with customers every day, and you understand what customers are trying to accomplish (their challenges). The verbal stories you’ve been telling need to be told online, primarily on your website and then amplified through the social channels. Telling your customer’s stories is easier than trying to talk about yourself all the time! Good story telling is so important to modern marketing. Nobody cares about facts and figures. Customers want to know what you can do for them and the best way to convey that message is to present the prospect with a current customer they can relate to who tells the story of how working with you made them successful. This is part 2 of 3 where you will discover the ‘harmless’ common mistakes and how you can avoid them. And when you know how to take care of your existing customers, high chances that they will be loyal to your business and they will stay by your side always. If you find Triple Your Customers Podcast is of great value to you or to someone who owns a business, please subscribe.

In this episode of Triple Your Customers, I’ll be talking about the 3 common mistakes by business owners when it comes to managing their existing customers. Customers expect a high level of service. Regardless of the quality of the product or service you provide, they will not stay loyal to you on a long-term basis unless you treat them properly before, during and after a sale. Most businesses tend to spend so much of their time and money trying to attract new customers that they often overlook their best source of growth: retaining and growing their existing customer base. It’s cheaper, easier, and more effective to retain current customers than it is to acquire new ones. However in their effort to retain and manage existing customers, majority of these business owners unknowingly created irreparable damages to the reputation of their business. This is part 1 of 3 where you will discover the ‘harmless’ common mistakes and how you can avoid them. And when you know how to take care of your existing customers, high chances that they will be loyal to your business and they will stay by your side always. If you find Triple Your Customers Podcast is of great value to you or to someone who owns a business, please subscribe.

Your business will grow but at a much slower pace if you are constantly looking for new customers. It's too much time wasted, and expensive. You have to nurture your existing customers. Keep in touch with them, guide them on how they can gain the fullest benefits of your products or services, and let them know about special promotions and sales that are available only to existing customers. The more you can convince your customers they're important to you, the more likely they will remain as your customers. But you also want your customers to create more customers for you. As such, you have to do more than just keeping in touch, solving their problems and giving them special promotions. Because these are what you are expected to do as business owners. So what can you do so your existing customers would roll up their sleeves and start broadcasting to all their friends, relatives, acquaintances and neighbours to buy from you?