Build Your Brand takes a pragmatic and creative approach to business growth, brand building and making profitable sales. Join Richard Miller and guests for an hour of practical and insightful tips on how to maximise your market cut through, get the most out of your team, energise your brand and make more money! Catch this show live by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store. Richard Miller is Brand Director at Crisp & Co. in Adelaide South Australia. He has worked in the advertising industry for over 15 years and prior to that ran successful businesses in the UK. In addition, he co-hosts a podcast with wife and business colleague Siobhan called 'Mad Man and the Hospitalian' discussing life, business and the ultimate dream with some of Australia's most prolific businesspeople and entrepreneurs. LISTEN to Richard's show LIVE on the IBGR Business Growth Radio App for Android and iOS. Download from Google Play and in the Apple App Store.
IBGR onAir Talent Richard Miller
Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.
Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.
The engagement line in your brand pyramid is the elevator pitch. It's the 60 seconds max you have to tell someone enough to make them want to know more.
The engagement line in your brand pyramid is the elevator pitch. It's the 60 seconds max you have to tell someone enough to make them want to know more.
Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.
Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.
The brand promise. This is what your customers can be certain they will get every time they do business with you. The brand promise ensures you do what you say you will do.
The brand promise. This is what your customers can be certain they will get every time they do business with you. The brand promise ensures you do what you say you will do.
It's well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?
It's well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?
The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you're doing is not in line with these then don't do it!
The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you're doing is not in line with these then don't do it!
Every business at every stage will encounter barriers to its future success. Identifying these is crucial in order to overcome them.
Every business at every stage will encounter barriers to its future success. Identifying these is crucial in order to overcome them.
Insight comes from where you've been, why you started and what you exist to do. Understanding this assists you and your team to stay on track with what you are trying to achieve and why.
Insight comes from where you've been, why you started and what you exist to do. Understanding this assists you and your team to stay on track with what you are trying to achieve and why.
Consumers who make up a target market share similar characteristics including geography, buying power, demographics, and incomes. So who do you want to talk to?
Consumers who make up a target market share similar characteristics including geography, buying power, demographics, and incomes. So who do you want to talk to?
This season, we are building your Brand Pyramid. Whereas mission statements are based in the present, vision statements are future based and meant to inspire and give direction to you and your team. Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
This season, we are building your Brand Pyramid. Whereas mission statements are based in the present, vision statements are future based and meant to inspire and give direction to you and your team. Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
This season, we are building your Brand Pyramid. Don't underestimate the importance of a mission statement. Every entrepreneur should write a mission statement early as they provide you and your employees with a framework and purpose. So, how's it done? Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
This season, we are building your Brand Pyramid. Don't underestimate the importance of a mission statement. Every entrepreneur should write a mission statement early as they provide you and your employees with a framework and purpose. So, how's it done? Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
This season, we are building your Brand Pyramid. Overview of What is Possible Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
This season, we are building your Brand Pyramid. Overview of What is Possible Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network
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