Build Your Brand with Richard Miller

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Build Your Brand takes a pragmatic and creative approach to business growth, brand building and making profitable sales. Join Richard Miller and guests for an hour of practical and insightful tips on how to maximise your market cut through, get the most out of your team, energise your brand and make more money! Catch this show live by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store. Richard Miller is Brand Director at Crisp & Co. in Adelaide South Australia. He has worked in the advertising industry for over 15 years and prior to that ran successful businesses in the UK. In addition, he co-hosts a podcast with wife and business colleague Siobhan called 'Mad Man and the Hospitalian' discussing life, business and the ultimate dream with some of Australia's most prolific businesspeople and entrepreneurs. LISTEN to Richard's show LIVE on the IBGR Business Growth Radio App for Android and iOS. Download from Google Play and in the Apple App Store.

IBGR onAir Talent Richard Miller


    • Aug 11, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 30m AVG DURATION
    • 24 EPISODES
    • 1 SEASONS


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    Latest episodes from Build Your Brand with Richard Miller

    2. (BUILD YOUR BRAND) STRAPLINE - RICHARD MILLER

    Play Episode Listen Later Aug 11, 2021 31:02


    Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.

    1. (BUILD YOUR BRAND) STRAPLINE - RICHARD MILLER

    Play Episode Listen Later Aug 11, 2021 31:02


    Strapline, tagline, catch cry… call it what you will. But this short sentence sums it all up in a way that is unique and telling of who you are and what you do in a highly engaging and memorable way.

    2. (BUILD YOUR BRAND) BRAND ENGAGEMENT LINE - RICHARD MILLER

    Play Episode Listen Later Aug 6, 2021 31:01


    The engagement line in your brand pyramid is the elevator pitch. It's the 60 seconds max you have to tell someone enough to make them want to know more. 

    1. (BUILD YOUR BRAND) BRAND ENGAGEMENT LINE - RICHARD MILLER

    Play Episode Listen Later Aug 6, 2021 31:00


    The engagement line in your brand pyramid is the elevator pitch. It's the 60 seconds max you have to tell someone enough to make them want to know more. 

    P2. Perfect Personality

    Play Episode Listen Later Jun 23, 2021 29:59


    Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

    P1. Perfect Personality

    Play Episode Listen Later Jun 23, 2021 29:53


    Who are you as a business? Are you fun or serious? Pragmatic or dogmatic? Excitable or chilled? Whatever your businesses personality is, be it; otherwise, you could be seen as untrustworthy.

    P2. Brand Promise

    Play Episode Listen Later Jun 15, 2021 29:58


    The brand promise. This is what your customers can be certain they will get every time they do business with you. The brand promise ensures you do what you say you will do.

    P1. Brand Promise

    Play Episode Listen Later Jun 15, 2021 29:57


    The brand promise. This is what your customers can be certain they will get every time they do business with you. The brand promise ensures you do what you say you will do.

    P2. Prove it

    Play Episode Listen Later Jun 15, 2021 29:58


    It's well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?

    P1. Prove it

    Play Episode Listen Later Jun 15, 2021 29:56


    It's well and good to know and understand what your pillars are. But when asked, can you prove them or are they just fluffy marketing speak?

    P2. Pillar Talk

    Play Episode Listen Later Jun 4, 2021 31:01


    The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you're doing is not in line with these then don't do it!

    P1. Pillar Talk

    Play Episode Listen Later Jun 4, 2021 31:00


    The pillars of your business are the unshakable foundations of your existence. These are the mandatories, non-negotiables and explicit rules of engagement. If something you're doing is not in line with these then don't do it!

    P2. What's stopping you?

    Play Episode Listen Later May 26, 2021 29:59


    Every business at every stage will encounter barriers to its future success. Identifying these is crucial in order to overcome them.

    P1. What's stopping you?

    Play Episode Listen Later May 26, 2021 29:59


    Every business at every stage will encounter barriers to its future success. Identifying these is crucial in order to overcome them.

    P2 - Great Insight

    Play Episode Listen Later May 12, 2021 31:01


    Insight comes from where you've been, why you started and what you exist to do. Understanding this assists you and your team to stay on track with what you are trying to achieve and why.

    P1 - Great Insight

    Play Episode Listen Later May 12, 2021 30:59


    Insight comes from where you've been, why you started and what you exist to do. Understanding this assists you and your team to stay on track with what you are trying to achieve and why.

    P1 - Target market.

    Play Episode Listen Later Apr 30, 2021 31:00


    Consumers who make up a target market share similar characteristics including geography, buying power, demographics, and incomes. So who do you want to talk to?

    P2 - Target market.

    Play Episode Listen Later Apr 30, 2021 30:57


    Consumers who make up a target market share similar characteristics including geography, buying power, demographics, and incomes. So who do you want to talk to?

    P2 - 20/21 Vision

    Play Episode Listen Later Apr 21, 2021 31:02


    This season, we are building your Brand Pyramid.  Whereas mission statements are based in the present, vision statements are future based and meant to inspire and give direction to you and your team. Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

    P1 - 20/21 Vision

    Play Episode Listen Later Apr 21, 2021 30:58


    This season, we are building your Brand Pyramid.  Whereas mission statements are based in the present, vision statements are future based and meant to inspire and give direction to you and your team. Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

    P2 - Mission Possible.

    Play Episode Listen Later Apr 16, 2021 31:02


    This season, we are building your Brand Pyramid.  Don't underestimate the importance of a mission statement. Every entrepreneur should write a mission statement early as they provide you and your employees with a framework and purpose. So, how's it done? Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

    P1 - Mission Possible.

    Play Episode Listen Later Apr 16, 2021 30:59


    This season, we are building your Brand Pyramid.  Don't underestimate the importance of a mission statement. Every entrepreneur should write a mission statement early as they provide you and your employees with a framework and purpose. So, how's it done? Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

    P2 - Season 5 Overview

    Play Episode Listen Later Apr 9, 2021 31:01


    This season, we are building your Brand Pyramid.  Overview of What is Possible Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

    P1 - Season 5 Overview

    Play Episode Listen Later Apr 9, 2021 31:01


    This season, we are building your Brand Pyramid.  Overview of What is Possible Tune in tomorrow and every Wednesday LIVE at 8.30am Adelaide time on www.ibgr.network

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