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8 episodes with Brand engagement
7 episodes with Brand engagement
3 episodes with Brand engagement
3 episodes with Brand engagement
2 episodes with Brand engagement
2 episodes with Brand engagement
2 episodes with Brand engagement
2 episodes with Brand engagement
2 episodes with Brand engagement
En este podcast, Antonella Barreda Vargas explora la transición de la universidad al ámbito profesional junto a la Presidenta Nacional de PRSSA, Milagros Orcoyen. Desde su experiencia como expresidenta del Capítulo de PRSSA en la Universidad de San Martín de Porres en Perú, Antonella comparte cómo fue su paso de PRSSA a PRSA, abordando los desafíos y oportunidades que enfrentan los jóvenes profesionales en América Latina. La conversación destaca el valor de mantenerse involucrado en PRSA tras graduarse, el impacto de las experiencias estudiantiles en el desarrollo profesional y consejos para quienes están por iniciar este camino. Para conectar con Antonella Barreda Vargas: https://www.linkedin.com/in/antonella-barreda-vargas/ Para conectar con Milagros, la Presidenta Nacional de PRSSA '24-'25: nationalpresident@prsa.org https://www.linkedin.com/in/milagros-orcoyen/ Para conectar con PRSSA National: https://www.facebook.com/prssanational/ https://x.com/PRSSANational https://www.instagram.com/prssanational/ https://www.linkedin.com/company/prssanational/posts/?feedView=all Para conectar con Ro Lane, Vicepresidenta de Brand Engagement '24-'25: vpbrandengagement@prsa.org https://www.linkedin.com/in/jalynn-lane/
In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.
In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.
Join 2024-2025 VP of Professional Development, Ceci Edelberg, and PRSSA Champion, Jane Dvorak, APR, Fellow PRSA, for an insightful and engaging episode of PRSSA Podcasts. In this conversation, Ceci and Jane share valuable strategies for effective self-management and navigating the dynamics of a firm. They also explore the importance of incorporating humor and lightheartedness into professional environments, highlighting why a good laugh can be a powerful asset in any career. Additional information: To connect with Jane Dvorak, APR, Fellow PRSA: / jkdjane To learn more about PRSSA's resources for Student-Run Firms: https://www.prsa.org/prssa/chapter-fi... To connect with Ceci, Vice President of Professional Development ‘24-25: vpprofessionaldev@prsa.org / ceciliaedelberg To connect with PRSSA National: / prssanational https://x.com/PRSSANational / prssanational https://www.linkedin.com/company/prss... To connect with Ro, Vice President of Brand Engagement ‘24-'25: vpbrandengagement@prsa.org / jalynn-lane
Send us a textThis podcast was originally broadcast on FPTV. If you would like to view the podcast go to this link! It is worth doing given the visual impact and focus of the content. That said, it is still a super interesting audio podcast which is why we are sharing it here too!Show NotesIn this eye-opening episode of the FuturePrint Podcast, we dive into the transformative power of digital print with two of the industry's leading minds: Abel Sanchez Hermosilla-Martinez, Head of Brands & Agencies Innovation Platform at HP, and Guy Bibi, Product Manager of HP's Creativity Power Pack.Hosted by Marcus Timson, this conversation explores how HP is redefining packaging as more than just a protective layer—it's becoming a powerful media channel, creative storytelling tool, and engine of brand engagement.Discover how digital print enables personalization at scale, shrinks time-to-market, and empowers brands to create emotional connections with their audiences—without changing the product itself. From Hershey's purpose-led “Her for She” campaign to Toblerone's personality-driven gifting experience and even AI-enhanced Nutella jars, this episode is packed with real-world examples that prove the ROI of physical experience in a digital-first world.Abel and Guy also share HP's unique co-creation process through its Garage Innovation Workshop, helping brands ideate, prototype, and launch campaigns in as little as 24 hours. Learn how brands can use packaging to not only differentiate but also to spark community, build trust, and speak to the next generation of consumers.Whether you're a brand owner, marketer, print provider, or innovator, this episode will inspire you to reimagine what print can be.
In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing "Brand Assistant," an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.Chapters:[00:59] Introduction to Roger Connolly[04:42] Sitecore's Evolution and Microsoft Partnership [06:38] Delivering Content Across Channels[07:41] The Nestle Brand Assistant Project[12:29] Generative AI in Marketing Content[14:55] Content Volume and Brand Authenticity [17:15] The Future of Work in Marketing [19:27] Mentorship in a Remote World [20:30] Immersive Experiences and 3D Marketing [24:39]The Future: Seamless and FreeingConnect with Roger ConnollyLinkedIn: https://www.linkedin.com/in/rogerconnolly/ Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.com
Join Ro Lane as she sits down with Scott Pansky, co-founder and partner at Allison + Partners, to talk about letting your creativity flow in your professional work, and why it can make your campaign, or yourself, stand out. Ro and Scott talk about Scott's previous uses of that child-like creativity and how it led to wildly successful campaigns and relationships in his work, and some advice to take with you to do the same. Additional information: To connect with Scott: Scott Pansky | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
On today's podcast episode, we discuss how March Madness viewership stacked up this year, if women's college basketball was able to sustain the bump from the ‘Caitlin Clark effect', and how viewers of women's sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-explosion-of-sports-brand-engagement-with-nielsen-s-vp-of-inclusive-insights © 2025 EMARKETER Kinective Media by United Airlines is the airline industry's first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media's platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com.
Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved. Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer".Takeaways:The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide. Generational Shift in Media Buying – Many CMOs and CEOs are Gen Xers who didn't grow up with video games as a central part of their lives.The Concept of “Making Brands Playable” – Super League focuses on interactive advertising rather than just passive exposure. Fortnite's Two Worlds: Battle Royale vs. Creative Mode – Fortnite has both its first-party Battle Royale mode and a user-generated content (UGC) Creative mode where brands can build their own islands (maps). Roblox as an Expanding Advertising Platform – Roblox is scaling its ad solutions with programmatic ad products but still lags behind mobile gaming in measurement, attribution, and targeting. Playable Ads in Mobile Gaming Are the Future – Mobile gaming has a mature advertising ecosystem, but Super League is innovating by turning traditional video ads into interactive experiences that match gameplay styles, dramatically increasing engagement and click-through rates.Breaking Down the “Gamer” Stereotype – Marketers need to stop thinking of "gamers" as a niche audience and recognize that their existing target demographics are already playing games.
Want to take your PRSSA Chapter to the next level? Join Ro Lane, 2024-2025 National VP of Brand Engagement, as she sits down with Olivia "Liv" McCurdy, 2024-2025 National VP of Chapter Development. They're diving into all things PRSSA—building and valuing genuine connections that last and juggling leadership without losing your mind. Whether you're leading a brand-new Chapter or repping one with deep roots, this episode is packed with tips, real talk and some inspiration to help you make your mark. Additional information: To learn more about PRSSA's initiatives and the most up-to-date resources: PRSSA National Linktree To connect with Liv, Vice President of Chapter Development ‘24-25: vpchapterdev@prsa.org Olivia McCurdy | LinkedIn Olivia McCurdy | Instagram To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments
In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can't measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best. Tune in to learn how to fix your media planning and get better results from your campaigns!
En este podcast, explora la comunicación multicultural y el liderazgo inclusivo con Presidenta Nacional de PRSSA, Milagros Orcoyen, y Andrea Gils Monzón, quien comparte su experiencia como uruguaya radicada en Estados Unidos. La conversación se centra en la importancia de las habilidades de comunicación multicultural en el mundo globalizado y estrategias para trabajar en equipos diversos. Andrea también comparte ejemplos de diferencias culturales en el ámbito laboral y cómo resolver malentendidos. Finalmente, se discute cómo los estudiantes pueden desarrollar un liderazgo inclusivo con una mentalidad global. Para conectar con Andrea Gils Monzón: Andrea Gils Monzón | LinkedIn Para conectar con Milagros, la Presidenta Nacional de PRSSA '24-'25: nationalpresident@prsa.org Milagros Orcoyen | LinkedIn Para conectar con PRSSA Nacional: Facebook X (anteriormente Twitter) Instagram LinkedIn Para conectar con Ro Lane, Vicepresidenta de Brand Engagement '24-'25: vpbrandengagement@prsa.org Ro Lane | LinkedIn
Ready to take your brand from broadcasting to building real connections? In this episode, we're discussing how asking the right questions and sparking meaningful conversations can turn your audience into an engaged community. Tune in for relatable stories, actionable tips, and a reminder that engagement isn't about perfection—it's about connection.Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!
Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive. Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.
On episode 147 we welcome David Barclay (11:15), the event manager of the Boston Run Show to the PodFam.David Barclay shares his journey from Scotland to New Zealand and back to the UK. His experiences in sports management, and his love for trail running. The discussion highlights the cultural differences in sports between the UK and the US, the sense of community in trail running, and the whimsical spirit of the holiday season. David's stories reflect his passion for running and the connections formed through shared experiences in the outdoors. In this conversation, David Barclay shares his experiences as an event manager for the Boston Run Show, discussing memorable runs, the planning process for the event, and the exciting brands and innovations that will be featured. He emphasizes the importance of community in running and the unique culture of Boston as a sports city. David discusses the upcoming Run Show, highlighting exciting speakers, brand engagement strategies, and the importance of community in running events. He emphasizes collaboration among event managers and shares his thoughts on inclusivity in the running community. The conversation also touches on personal connections with running legends and the role of music in enhancing the running experience. Finally, David shares future plans for expanding the Run Show to new locations.Chapters00:00 The Intro and Winter Blues11:00 Long Weekend Plans and Running Updates11:15 David Barclay Guest Segment15:04 David's Journey: From Scotland to New Zealand18:12 Cultural Differences in Sports21:09 David's Running Journey23:54 Trail Running Adventures26:48 Community in Trail Running28:40 Favorite Runs and Memorable Experiences36:16 The Boston Run Show: Planning and Execution41:22 Understanding Boston: Culture and Sports43:18 Brands and Innovations at the Run Show48:51 Exciting Speakers at the Run Show50:23 Brand Engagement and Booth Preparations54:27 The Importance of Community in Running Events56:04 Collaboration Among Event Managers59:10 Imaginary Pasta Dinner with Running Legends01:03:02 Music and Running: A Perfect Pairing01:04:20 Future Plans for the Run Show01:07:48 The Outro01:07:50 Introduction to Globals and Competition01:10:08 The Run Show and Podcasting Experience01:11:57 World Marathon Challenge and Guest Highlights01:14:57 Super Bowl Discussion and Predictions01:16:52 Stoolie in the Wild and Community Engagement01:19:37 Celebrating Achievements and Upcoming Events01:21:41 Conclusion and Final ThoughtsErika's Chicago Marathon Fundraiser - for American Foundation for Suicide Prevention in memory of her brother, Nick Strava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com
Join Uyen Ngo, the Vice President of Belonging, Equity, Diversity, and Inclusion for PRSSA National Committee, and Nashat Ahmed the 2024–2025 National Vice President of Brand Engagement, as they speak with Fernanda Sinzato, the senior associate of healthcare media relations at Weber Shandwick about her International PR experience. In this episode, Uyen, Nashat and Fernanda talk about Fernanda's journey being an international PR student and transitioning to be a PR professional. Fernanda goes into depth about the challenges she has faced and the lessons she has learned. The pair also goes into depth about how PRSSA students and chapters can support their classmates, who are going through many changes in their careers and lives. We promote and build a culture that welcomes and celebrates diversity and equity in the PR workforce. If you want to get to hear about how PRSSA supports international PRSSA members, BEDI, how to get involved with PRSSA National BEDI initiatives, or how you can be a champion for the future, this episode will be perfect for you. Additional information: To connect with Fernanda Sinzato: Fernanda Sinzato | LinkedIn To learn more about PRSSA's initiatives for Belonging, Equity, Diversity and Inclusion: Diversity & Inclusion | Equity in Public Relations | PRSSA | PRSA To connect with Nashat Ahmed, PRSSA Proud Council member '24-25: NashatAhmedwork@gmail.com Nashat Ahmed | LinkedIn To connect with Uyen, Vice President of Belonging, Equity, Diversity and Inclusion (BEDI) ‘24-25: vpdiversity@prsa.org Uyen Ngo | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, VP of Brand Engagement '24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
Trent Knox Show is back, and this episode is all about the future of gaming, virtual reality, and the creator economy! Trent sits down with Kyle Doran, founder of The Net VR, to break down the evolution of gaming, the importance of community, and the challenges of monetization in the digital space.
In this refreshingly candid episode of Beyond Social, host Reggie Azevedo, alongside the head of Marketing at Vista Social: Sabreen Haziq, and special guest Jon-Stephen Stansel, founder of Saturn 9 Media, unpack the myth of “polished” social media. Think high-end cameras and slick edits are the secret to engagement? Think again. From viral unfiltered moments to the power of vulnerability, this trio dives into why raw, authentic content connects more deeply with audiences than picture-perfect productions ever could. Jon-Stansel shares stories from his work with brands like Prime Video, while Sabreen and Reggie reflect on the balance between high production and quick, impactful storytelling. Get ready to challenge the notion that quality equals relatability and discover how to create content that truly resonates. This episode is a must-listen for marketers ready to strip away the gloss and embrace a real connection with their audiences. Tune in to learn why less polish might just mean more engagement! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube
In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.
Join Megan vanVollenhoven, the PRSSA VP of Career Services for 2024—2025, sits down with Gina Laughlin, Champions for PRSSA Co-Chair and VP of Global Communications at Delta Air Lines, the vital role that Champions for PRSSA plays in ensuring the success of PRSSA students globally. Megan and Gina also talk about the importance of mentorship, lessons learned from PRSSA and Gina and Megan's tips and tricks for battling imposter syndrome. Additional information: To learn more about Champions for PRSSA: Learn about Champions for PRSSA Champions for PRSSA To connect with Gina: Gina Pesko Laughlin | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Megan vanVollenhoven, Vice President of Career Services '24-25 vpcareerservices@prsa.org Megan vanVollenhoven | LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
Join Ro Lane, the 2024–2025 National Vice President of Brand Engagement, sit down with Milagros Orcoyen, the PRSSA National President, to talk about how powerful PRSSA can be (as a member, as someone involved in your local board, and on National Committee), and her personal triumphs and tribulations throughout her PRSSA journey. This episode will leave you feeling inspired, insightful, and ready to become a part of the power of PRSSA, and the change we all bring for good in our opportunities. Additional information: To learn more about PRSSA's initiatives and the most up-to-date resources: PRSSA National Linktree To learn more about the Tools for Chapter Leaders page: Tools for Chapter Leaders To connect with Milagros, the PRSSA National President ‘24-25: nationalpresident@prsa.org Milagros Orcoyen | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
Are offline marketing efforts a lost art in the digital age? What's the SEO connection of it all? Wix's Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. Dive into how word-of-mouth marketing translates into online growth for businesses We're going “unplugged” in this episode of the SERP's Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal CarterGreg Sterling Mike Blumenthal Terry Rice Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Near Media The Near Memo Podcast Brand24 News: SearchGPT Launches As ChatGPT's Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
Web3 gaming is emerging as a powerful new frontier for restaurant brand engagement and customer loyalty. In a recent "Rock My Restaurant" podcast episode, industry experts discussed how integrating loyalty programs into gaming experiences, creating comprehensive brand ecosystems, and leveraging storytelling can revolutionize how restaurants connect with customers. Companies like Wagmi Games and Devour are pioneering innovative approaches, such as NFT characters and in-game promotions, while advancements in AR and VR technology promise to further blur the lines between physical dining and digital experiences. This convergence of gaming, loyalty, and immersive technology offers restaurants unprecedented opportunities to create engaging, interactive experiences for their customers.
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.In this discussion, you'll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.Watch the video here
Join Ro Lane, the 2024–2025 National Vice President of Brand Engagement, and Uyen Ngo, the 2024–2025 National Vice President of Belonging, Equity, Diversity and Inclusion (BEDI), as they talk about the why behind BEDI. In this episode, Ro and Uyen talk about why belonging, equity, diversity and inclusion are so important—as students and future professionals—and how we can promote and build a culture that welcomes and celebrates diversity and equity in the PR workforce. If you want to know more about BEDI, how to get involved with PRSSA National BEDI initiatives, or how you can be a champion for the future, this episode will be perfect for you. To learn more about PRSSA's initiatives for Belonging, Equity, Diversity and Inlclusion: Diversity & Inclusion | Equity in Public Relations | PRSSA | PRSA To connect with Uyen, Vice President of Belonging, Equity, Diversity and Inclusion (BEDI) ‘24-25: vpdiversity@prsa.org Uyen Ngo | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro (Jalynn) Lane | LinkedIn
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media. Here's a peek at what we cover in this episode: [00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson) [00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first. [00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice. (Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Katherine's episode: Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's Leaning In To Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Katherine: LinkedIn | Instagram Follow along with ŌURA: Instagram | TikTok | Facebook Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Join Alicia Caracciolo, the 2024-2025 National Vice President of Events and Fundraising, and Kelly Davis, APR, Fellow PRSA, the University of South Carolina PRSSA Chapter Faculty Advisor, while they discuss the lessons learned from hosting multiple District Conferences. In this episode, Alicia and Kelly talk about the experience students gain from learning how to host these events, the creativity you can bring to a District Conference, and some of the processes to get there. If you or your Chapter are interested in hosting a District Conference, this is the episode for you! Additional Information: To learn more about District Conferences: District Conferences | Network With Local PR Pros | PRSSA | PRSA To apply to host a Spring 2025 District Conference: PRSSA Spring 2025 District Conference — Hosting Application To connect with Alicia, Vice President of Events and Fundraising ‘24-25: vpevents@prsa.org Alicia Caracciolo | LinkedIn To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro Lane | LinkedIn
Daisy Boateng, a British-Ghanaian, new girl-mom, fashionista, author, and founder of The Step Up Sorority is a L'Oreal veteran. She has 14 years under her belt working in Paris, London, Melbourne, and New York City in brand management, digital, and now communications, Her track record for success and delivering strategic solutions at brands like Maybelline, NYX Cosmetics, Essie, and L'Oreal Paris has given her endless insight to share with The Boardroom Beauty Podcast. In this episode she shares everything from tips to navigating big beauty giant, L'Oreal to giving us a sneak peak of what she's been working on in her role. Topics discussed include: Finding a unique selling point early in your career and leaning into that for personal brandingHer global role, translating brand objectives across marketsCreating brand awareness strategies for culturally relevancyThe trade offs between being a marketing generalists vs. specialist Transitioning back to work post-maternity leave and mothering via inspiration Building supportive networks and communities to uplift and serve women of color at work. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "And the Love Is Podcast," we delve into the fascinating world of short films with our special guest, Taryn Jackson from PBS. Taryn, the Director of Editorial and Brand Engagement, shares insights about PBS's upcoming Short Film Festival running from July 15th to July 26th. We discuss the difference between feature-length films and short films, the creative process behind short storytelling, and how PBS curates their festival selections. Taryn also offers valuable tips for aspiring filmmakers and highlights the diverse and impactful stories featured in this year's festival. Tune in for an enlightening conversation on the art of short films and the unique storytelling platform that PBS provides. For more details about the festival, visit PBS Short Film Festival or check out the films on the PBS app and YouTube channel starting July 15th.
This week, we continue our series on optimizing LinkedIn to promote and grow your podcast. We discuss specific LinkedIn tools and tips, such as LinkedIn articles, newsletters, and profile optimization. We also emphasize the importance of engaging with your audience through comments, CTAs, and live events. Finally, we touch on creating effective paid ads and leveraging LinkedIn's strong organic reach for building trust and connections. Join us for practical advice to elevate your podcast strategy on LinkedIn.✅ New podcaster? Grab your FREE Podcast Starter Kit.01:09 Optimizing LinkedIn for Podcast Growth01:40 LinkedIn Articles and Newsletters04:17 Profile Optimization Tips09:03 Leveraging LinkedIn Groups09:58 Effective CTAs on LinkedIn12:26 Importance of Comments and Engagement13:50 Exploring LinkedIn Live Events14:44 Paid Ads and Podcast Promotion17:17 Conclusion and Next StepsKyle's LinkedInMickenzie's LinkedInPodcircle LInkedIn‼️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we've personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Join Ro Lane, the 2024-2025 National Vice President of Brand Engagement, and Leslie Mendez, the PRSSA ICON 2024 Conference Coordinator, in a conversation about all things ICON! In this episode, Ro and Leslie talk about Leslie's experience coming into coordinating ICON, exciting details about the conference and the area, and more! Additional Information: To learn more about ICON: PRSSA ICON 2024 For all your ICON fundraising needs and interests: FUNdraising Playbook and Sponsorship Guide To connect with Leslie and her Chapter: Leslie Mendez | LinkedIn California State Fullerton PRSSA | Instagram To connect with PRSSA National: Facebook X (formerly Twitter) Instagram LinkedIn To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro Lane | LinkedIn
ICYMI: Hour Three of ‘Later, with Mo'Kelly' Presents – A conversation with Taryn Jackson, Director of Editorial and Brand Engagement at PBS, regarding the 13th annual ‘PBS Short Film Festival,' which “elevates the reach and visibility of independent filmmakers from across the country”…PLUS – Remembrances of Actress Shelley Duval, gone at 75 - on KFI AM 640…Live everywhere on the iHeartRadio app
ICYMI: Hour Three of ‘Later, with Mo'Kelly' Presents – A conversation with Taryn Jackson, Director of Editorial and Brand Engagement at PBS, regarding the 13th annual ‘PBS Short Film Festival,' which “elevates the reach and visibility of independent filmmakers from across the country” - on KFI AM 640…Live everywhere on the iHeartRadio app
The PBS Short Film Festival continues to elevate the reach and visibility of independent films and filmmakers from across the country. For 13 years, the festival has showcased films about love, acceptance, family, strength, equality, friendship, loyalty, and much more. The 2024 PBS Short Film Festival selections include a musical, an animated short, documentaries on sexual assault and missing persons, and stories that explore American families, environmental conservation, and history.Films featured in the PBS Short Film Festival have been selected and provided by 12 public media partners and PBS member stations. This year's lineup includes films from Black Public Media, Center for Asian American Media (CAAM), Independent Television Service (ITVS), Latino Public Broadcasting, Pacific Islanders in Communications (PIC) and Reel South, as well as PBS local member stations, Alabama Public Television (APTV), KLRU-TV Austin PBS (Texas), Illinois Public Media, Louisiana Public Broadcasting (LPB), WMHT Public Media (New York's Capital Region) and WQED (Pittsburgh, Pa.).Taryn Jackson, Director, Editorial and Brand Engagement at PBS, is dedicated to amplifying the voice of PBS.org in many ways, speaking directly to audiences via the PBS.org homepage, key PBS e-newsletters, and other PBS.org content projects. She also spearheads the annual PBS Short Film Festival, which highlights short-form independent films from across public media. Taryn started her career in multimedia journalism after graduating from Howard University in 2003. Before joining PBS in 2008, she worked for both C-SPAN (Book TV) and TV One.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.
The PBS Short Film Festival continues to elevate the reach and visibility of independent films and filmmakers from across the country. For 13 years, the festival has showcased films about love, acceptance, family, strength, equality, friendship, loyalty, and much more. The 2024 PBS Short Film Festival selections include a musical, an animated short, documentaries on sexual assault and missing persons, and stories that explore American families, environmental conservation, and history.Films featured in the PBS Short Film Festival have been selected and provided by 12 public media partners and PBS member stations. This year's lineup includes films from Black Public Media, Center for Asian American Media (CAAM), Independent Television Service (ITVS), Latino Public Broadcasting, Pacific Islanders in Communications (PIC) and Reel South, as well as PBS local member stations, Alabama Public Television (APTV), KLRU-TV Austin PBS (Texas), Illinois Public Media, Louisiana Public Broadcasting (LPB), WMHT Public Media (New York's Capital Region) and WQED (Pittsburgh, Pa.).Taryn Jackson, Director, Editorial and Brand Engagement at PBS, is dedicated to amplifying the voice of PBS.org in many ways, speaking directly to audiences via the PBS.org homepage, key PBS e-newsletters, and other PBS.org content projects. She also spearheads the annual PBS Short Film Festival, which highlights short-form independent films from across public media. Taryn started her career in multimedia journalism after graduating from Howard University in 2003. Before joining PBS in 2008, she worked for both C-SPAN (Book TV) and TV One.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.
In this episode of the Podcircle podcast, we delve into the importance of using LinkedIn to promote and grow your podcast. We emphasize that content marketing is about building trust, not just generating leads. With LinkedIn's high user engagement and powerful organic reach, the platform is ideal for connecting with like-minded individuals and brands. We discuss practical strategies such as creating personal and business LinkedIn pages, utilizing video content, engaging in long-form posts, and leveraging PDF uploads to maximize your podcast's presence. Join us for practical tips and actionable insights to boost your podcast and brand on LinkedIn.✅ New podcaster? Grab your FREE Podcast Starter Kit.01:21 Why LinkedIn? Key Statistics02:14 Building Your Brand on LinkedIn04:51 Optimizing LinkedIn Content for Podcasts07:31 Effective LinkedIn Posting Strategies14:05 Engaging with Your LinkedIn Audience17:23 Advanced LinkedIn Features and Tips19:06 Conclusion and Next Steps‼️ Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we've personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024
As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences. Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.They discuss:✅ The steps to creating a successful outdoor brand experience✅ The importance of understanding a client's purpose, audience, branding, and goals before starting any design work✅ The key documents and reference points used throughout the processThis episode is packed with valuable insights for anyone looking to make a lasting impression with their outdoor activations. Tune in to learn how to connect with your audience in meaningful ways and create memorable brand experiences.Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Eric rejoins the podcast to share his take on how current economic conditions and the rate environment have impacted consumer behavior and spending patterns. We also touch on how brands have been adapting or pivoting in order to maintain consumer engagement. Featured is Eric Clark, Portfolio Manager with Accuvest Global Advisors. Host: Daniel Cassidy
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized. To help me unpack these topics, I'd like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Topic: Brand Strategy Guest: Kevin Griffin, Associate VP of Brand Engagement, Services & Partnerships at Ohio State University Thanks to Screen Skinz, the #1 branded screen protector, for their support of the podcast! Screen Skinz allows you to personalize your screen protector with custom or officially licensed designs that disappear, get yours today by visiting screenskinz.com and use the code “LIFO24” at checkout for 20% off https://www.screenskinz.com/?ref=LIFO24 AND don't forget you can get 15% off Suja Organic today with the code "LIFO" at the link: sujaorganic.pxf.io/1rM9Da --- Send in a voice message: https://podcasters.spotify.com/pod/show/lifeinthefrontoffice/message
Ever wondered how someone who used to work in a bank now helps businesses make lasting connections? Melinda Twillie Bryant from Twillie Bryant Creative is here to show us how it's done. She talks about her own journey and how trust is key to making strong connections with clients in different industries. Melinda believes that serving others well leads to success in business, and she shares how building real relationships can make companies strong on their own.We also talk about how to make genuine connections that go beyond just meeting people at events. As hosts Chris Baker and Momo Abdellatif, we share our own stories, like dyeing your beard or getting involved in projects that help people in the community. We talk about how Visuals by Momo uses storytelling with pictures and sound to make brand stories deeper and build a network that's more about people than just handshakes.Then, we look at how videos can bring communities together in new ways, like how Sobe uses them in assisted living places. We talk about why it's important to make these connections visible and how storytelling through videos can make relationships stronger. Whether it's showing the human side of a business or explaining services in healthcare, we explain how visual content can make connections stronger and show the real meaning behind every interaction.GUEST INFORMATION:Melinda Twillie BryantTWILLIE BRYANT CREATIVEhttps://www.twilliebryantcreative.com/954-773-5860LinkedIn LinkNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
In this episode David and Gary are enamored with guest Bill Harper, the CEO and Founder of BrandBossHQ, a branding, sales and marketing one stop shop for all mid size startups. The nuggets of wisdom are boundless.Links:@brandbosshqbrandbosshq.com___________________________________ Submit Your Questions to: hello@thebigpixel.net OR comment on our YouTube videos! - Big Pixel, LLC - YouTube Our Hosts David Baxter - CEO of Big Pixel Gary Voigt - Creative Director at Big Pixel The Podcast David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start. In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture. Contact Us hello@thebigpixel.net 919-275-0646 www.thebigpixel.net FB | IG | LI | TW | TT : @bigpixelNC Big Pixel 1772 Heritage Center Dr Suite 201 Wake Forest, NC 27587 Music by: BLXRR
Dianne Danowski Smith, APR, Fellow PRSA is interviewed by Barbara Stachurska, PRSSA National Vice President of Brand Engagement. Danowski Smith shares her professional journey leading to owning a PR agency - Publix Northwest and provides insight into how PRSA membership impacted her life and career.
When Armando Azarloza speaks about his life, it's hard not to get wrapped up in the narrative of a man whose early political fire was stoked by his family's flight from Cuba's communist regime. In our latest episode, we sit down with Armando, the mastermind who went from political science at UCLA to the cutthroat world of marketing. His tale is one of tenacity and transformation, offering listeners a journey through his experiences on the campaign trail to the boardrooms where he now shapes corporate identities.Navigating the world of branding with the finesse of a seasoned political strategist, Armando illustrates the tightrope walk between influencing public policy and molding brand personas. The skills he sharpened in Washington—adaptability, audience analysis, and crafting resonant messages—prove just as potent in the corporate sphere. Throughout our exchange, we uncover the value of comprehending cultural subtleties and the art of message adaptation, elements Armando deftly applies in his quest to elevate brand images within an ever-evolving market demographic.In a rich discussion on the nuances of Hispanic marketing, Armando dissects the complexity of engaging this diverse community, underscoring the importance of avoiding a one-size-fits-all strategy. We dive into the transformation of bilingual marketing as it integrates the fluidity of Spanglish, mirroring the linguistic tapestry of Hispanic American life. Through Armando's lens, we gain perspective on the significance of strategic messaging in high-stakes platforms like the Super Bowl and beyond. For a lesson in marketing agility, mentorship, and connecting with Armando's agency insights on Hispanic community outreach, make sure not to miss this enlightening installment.Thanks for listening & being part of the Mindset Cafe Community.Message me on Instagram @devan.gonzalez and let me know what topics or questions you want covered so we can help you achieve your goals faster.https://www.devangonzalez.com/connect----For more information about Franchising Opportunities with Strive 11 Fitness click the link below! Instagram @str11vefitnessstr11veportal.com/franchiseinquiry
Discover the evolution of mobile games, the incredible scale of in-app purchases, and the future of brand integration within gaming with Daniel Todd, CEO of Influence Mobile. Learn about the shift towards personalized gaming experiences, the challenges developers face, and how future trends could reshape player engagement and brand partnerships. Gain insights into the significant impact of mobile gaming, both as a form of entertainment and a platform for innovation. Thank you for listening! Please subscribe wherever you listen to podcasts and give us a rating. - Need marketing strategy? Go to alpenglo.digital/ - Contact Jean: alpenglo.digital/get-in-touch/
Welcome back to another episode of Content Amplified! In this episode, we interview Trista Sobeck, a Content Marketing Manager with a rich background in storytelling and digital marketing. What you'll learn in this episode: The Evolution of Content Marketing: Trista shares her journey from a creative writing major to a content marketing expert, illustrating the transformation of content marketing and the rise of SEO. Storytelling in Marketing: Learn how authentic storytelling can enhance brand affinity and trust, and why avoiding inauthentic branding is crucial. Brand Advocacy in the Digital Age: Discover Trista's insights on how employees can be powerful brand advocates on social media, contributing to organic growth. The Art of Organic Marketing: Trista emphasizes the importance of organic marketing, particularly in social media, and how it fosters authenticity and audience engagement. Customer Stories as a Business Tool: Explore the concept of using customer stories and experiences to strengthen a company's market presence and customer relationship. The Power of Personal Branding: Understand the significance of building a personal brand in the digital world and how it impacts professional opportunities and company representation. Incentivizing Storytelling in the Workplace: Learn about the strategies to encourage employees to share company stories, including gamification and incentives. If you'd like to listen to the OpenWorks podcast, click here.
Welcome to another episode of Scratch. In this episode, Eric sits down with the brilliant Tom Rainsford, the Marketing Director of Beavertown Brewery. Beavertown began its journey as a small-scale brewery and has impressively ramped up to an annual beer production of 5 million litres, solidifying its place in the craft beer world. Apart from his monumental success with Beavertown, Tom is also a co-founder of the Giffgaff Mobile Network. His creative prowess extends even further: he's been ranked among Creative Review's 'Top 50 Creative Leaders' and has held positions as a Director of Brand Engagement & culture @Giffgaff.Diving into the conversation, Tom unravels the intricacies of brand positioning and the importance of being culture-forward in advertising. Together, Eric and Tom explore the significance of connecting with consumers on a genuine level. Emphasizing the critical role of authentic brand storytelling, Tom sheds light on the challenges and rewards of crafting unforgettable advertising campaigns.The duo then discusses Beavertown's distinctive branding approach, showcasing the potency of insight-driven creativity. Furthermore, Tom reflects on the pivotal role of community in fostering brand loyalty and engagement, emphasizing the need for brands to resonate deeply with the cultural zeitgeist for enduring success.Watch the video version of this episode on Youtube
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