Podcasts about Target market

Why are garage sales the perfect sales and negotiation training ground? What is the golden rule of negotiating? What are some negotiation tactics that work, and some that don't? Each year, in October and May, Shawn's neighborhood hosts a community-wide garage sale. Shawn has tested and practiced different sales techniques at these bi-annual events in a low-risk, low-pressure environment! Please go back and listen to these previous garage sale episodes, which have covered lessons such as: 68 - negotiations 86 - preparation 118 - patience 168 - preparation 241 - approach 270 - target market 373 - delegate 393 - sales presentation In this week's episode, Shawn & George talk about the benefits of practicing negotiation skills at a garage sale, some negotiation tactics that have worked for them and some that have not worked for them, and getting the younger generations involved early in selling and negotiation (lessons taught to Shawn's kids). Let us know if you enjoy this episode and, if so, please share it with your friends! Please also visit our sponsor Sam Cohen of Attorneys First Insurance for Attorneys and Title Companies looking to get a quote on Errors & Ommissions (malpractice) Insurance coverage. www.AttorneysFirst.com.   Or, you can support the show by visiting our Patreon page: https://www.patreon.com/crushingDebt   To contact George Curbelo, you can email him at GCFinancialCoach21@gmail.com or follow his Tiktok channel - https://www.tiktok.com/@curbelofinancialcoach   To contact Shawn Yesner, you can email him at Shawn@Yesnerlaw.com or visit www.YesnerLaw.com. And please consider a donation to Pancreatic Cancer research and education by joining Shawn's team at MY Legacy Striders: http://support.pancan.org/goto/MYLegacy8  This link will be live until June 1, 2025, and then we start on the 2026 team and fundraiser.

In this special episode honoring Antonio Aparicio's memory, we revisit his inspiring journey of turning a passion for koi ponds into a successful landscaping and pool construction business. Discover his entrepreneurial spirit, how he overcame challenges, and the valuable lessons he shared with fellow contractors.Time Stamps00:00 - Honoring the Life of Antonio Aparicio04:39 - Episode Intro05:25 - Antonio's Background and Journey to the US07:07 - Cultural Adjustments and Family Decisions09:40 - Early Career Struggles17:30 - Discovering a Passion for Landscaping20:31 - Starting Aquascape31:36 - Sales Strategies and Business Growth35:12 - The Struggles of Starting a Business36:43 - Facing Financial Hardships38:55 - Marketing and Organization Challenges40:14 - Pricing Strategies and Profit Margins45:39 - First Key Employee and Growing the Team50:47 - Personal and Professional Challenges55:58 - Dealing with Tragedy and Finding Support01:03:46 - Transitioning to Pool Construction01:10:00 - Overcoming Initial Challenges01:10:32 - First Pool and Immediate Referrals01:11:47 - Rebranding to Aquascape Pools01:12:40 - Learning Curves and Growth01:15:11 - Pricing Strategies and Margins01:16:41 - Understanding Costs and Time Management01:23:53 - Target Market and Custom Designs01:27:41 - Importance of a Strong Online Presence01:29:38 - Continuous Improvement Through Education01:31:36 - Summarizing Key Business Principles01:32:52 - Mount Rushmore Segment01:40:47 - Final Thoughts & Future PlansSnippets from the Episode“I still don't think of myself as a great salesman. I'm just going to help people get where they want.” — Antonio Aparicio“Give people a reason other than price to buy from you.” — Martin Holland“Every journey is going to have bumps... You have to expect those tough times and have the resolve to get through them.” — Antonio Aparicio“Discomfort can breed growth.” — Khalil Benalioulhaj“They chose your character and your passion, and they knew even before you that that would translate into a magnificent pool.” — Martin Holland“You can't have every day be profitable. Our goal is to be profitable at the end of the year.” — Antonio Aparicio“It's not sales for the sake of sales. It's sales that bring you margins and then, ultimately, at the end of the year, bring you a profit.” — Martin HollandResources24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Aquascape PoolsAquascapeokc.comHouzzFacebookInstagramYouTubeTwitterMore from Martin Hollandtheprofitproblem.comannealbc.com Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cash Flow ContractorSubscribe to our YouTube channelSubscribe to our NewsletterFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor

I'm thrilled to share some exciting highlights from the latest episode of our podcast, where I had an incredible conversation with Eric Anderson, the co-founder and CTO of SynMax. Eric's journey from finance to launching a cutting-edge data intelligence company is nothing short of inspiring. Here are some key takeaways that I think you'll find fascinating: The Birth of SynMaxFrom Finance to Innovation: Eric's background in finance and investment analysis laid the groundwork for SynMax. His experience at firms like Merrill Lynch and Skyler Capital sparked the idea of leveraging privileged data, such as commercial satellite imagery, to create actionable intelligence products.Privileged Data vs. Open-Source Data: While many companies focus on open-source data, SynMax stands out by using high-quality, paid data sources. This unique approach allows them to deliver superior intelligence products to hedge funds, banks, and government entities.Target Market and Customer BaseWho Benefits?: SynMax's primary clients are hedge funds, banks, and government entities. With a customer base split roughly 60% government and defense and 40% financial institutions, SynMax is making waves in sectors that highly value actionable intelligence. Data Security and GrowthUnclassified but Secure: While SynMax's data is unclassified, they are exploring opportunities to integrate with classified data sources, emphasizing the importance of cybersecurity.Scaling Up: From a one-man show to a team of around 100 employees, Eric shares the challenges and triumphs of scaling a startup. Attracting top talent, especially software developers and data scientists, has been crucial to their growth. Leadership and CultureLessons in Leadership: Eric's journey as a leader has been shaped by experience and learning to delegate effectively. He stresses the importance of creating a culture where employees feel comfortable bringing bad news to leadership, fostering transparency and continuous improvement.Startup Culture: Speed and motivation are key. Eric is upfront about the demands of working at a startup, ensuring that new hires are passionate about the mission.Competitive EdgeStanding Out: SynMax's focus on privileged data sets them apart from competitors who rely on free data sources. This strategy allows them to provide high-quality intelligence at a lower overall cost. Future Trends and OpportunitiesExpanding Horizons: Eric is excited about the potential for data intelligence products to become more mainstream. With decreasing costs of satellite technology and the rise of synthetic aperture radar (SAR) satellites, the future looks bright for SynMax. Key Strategies and ChallengesIdentifying Opportunities: The challenge isn't finding opportunities but identifying which ones have real potential. Eric emphasizes the importance of quickly developing minimum viable products (MVPs) and testing market demand.Navigating Volatility: Despite market volatility, SynMax operates in a defensible space. Their data helps clients identify opportunities during market overreactions, providing stability and value.Global Reach and Ethical ConsiderationsInternational Contracts: SynMax has contracts with the U.S. government and allied nations, highlighting their global reach.Maintaining Trust: Confidentiality and unbiased data are paramount. SynMax ensures that all client communications remain private, maintaining trust in a competitSend us a textConnect with Kip on LinkedInhttps://www.linkedin.com/in/kipknippel/Watch Bite-Sized Clips on YouTubehttps://www.youtube.com/@capitalistculture/shorts

IN THIS EPISODE...Tracy LaLonde, founder of Joychiever and author of "Trust Me" and "The Joychiever Journey," joins today to discuss the complexities of trust in professional environments. She explores whether trust should be earned or given, emphasizing small, intentional steps to build it, especially in remote work settings.Tracy outlines six key elements of trust and six common pitfalls that erode it. She also shares her framework for evaluating mistakes and repairing broken trust. The conversation highlights trust's role in leadership, employee engagement, and business success. Tracy concludes by emphasizing trust as a skill and advocating for "courageous agility" in career growth and leadership.------------Full show notes, guest bio, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Tracy”)Love the show? Subscribe, rate, review, and share! Learn more about us! https://shockinglydifferent.com/-------------WHAT TO LISTEN FOR:1. What is the debate on whether trust should be earned or given?2. How can small steps help build trust over time?3. What are the six elements of trust outlined by Tracy?4. What are some common pitfalls that erode trust?5. How do we evaluate mistakes when it comes to trust?6. What are the key differences in building trust for executive leaders?7. Why is trust a skill rather than just a character trait?8. How does management style impact employee engagement and burnout?------------FEATURED TIMESTAMPS:[03:01] Tracy's Personal Life[06:42] Building Trust: Earned vs. Given[10:26] Elements of Trust and Common Trust Pitfalls[14:38] Handling Mistakes and Repairing Trust[18:33] Trust in Executive Leadership[19:49] Signature Segment: Tracy's entry into the LATTOYG Playbook: Surprising Insights on Trust[21:40] Joychiever's Services and Target Market[22:58] Engagement and Manager Training[24:59] Signature Segment: Tracy's LATTOYG Tactic of Choice: Leading with Courageous Agility------------ADDITIONAL RESOURCES FOR YOU:Overview: Our Signature Leadership Development Experience: http://bit.ly/DevelopYourGame

IN THIS EPISODE...Laurie Rowen, founder and co-owner of Montage Legal Group, joins us today to discuss how her company revolutionized legal consulting with a network of over 450 freelance lawyers. She shares her journey from UCLA and USD Law School to founding Montage Legal Group alongside Erin Giglia, driven by their need for flexibility as new mothers.Laurie explains how they overcame early skepticism about contract lawyers and how remote legal work has evolved post-COVID. She highlights Montage Legal Group's unique matchmaking model, the integration of freelance lawyers with law firms, and future expansion plans. The episode closes with Laurie's insights on leading with intellectual horsepower.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Laurie”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. How does Montage Legal Group match freelance lawyers with law firms?2. What are the benefits of using freelance lawyers for law firms?3. How do freelance lawyers integrate with full-time staff in law firms?4. What is Montage Legal Group's target market?5. What challenges exist in hiring experienced freelance lawyers post-COVID?6. How does leading with intellectual horsepower apply in the legal industry?------------FEATURED TIMESTAMPS:[03:16] Laurie's Personal Background[04:52] Laurie's Professional Journey and Founding Montage Legal Group[08:45] Challenges and Successes of Montage Legal Group[14:16] Montage Legal Group's Business Model and Client Relationships[20:04] Signature Segment: Laurie's entry into the LATTOYG Playbook: Integration of Freelance Lawyers with Full-Time Staff[22:02] Target Market and Business Expansion[24:19] Challenges and Future Plans[29:31] Signature Segment: Laurie's LATTOYG Tactic of Choice: Leading with Intellectual Horsepower

Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants.  In this episode, you'll hear: -How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

When Jairo Zeitel noticed his grandchildren refusing to eat anything healthy, it sparked an invention that would revolutionize nutrition for picky eaters. Jairo's journey from concerned grandfather to innovative entrepreneur demonstrates how identifying and refining your target buyer can transform your business trajectory completely. What began as a simple solution for his own family evolved into InviNutri, a microgreen-based powder 40 times more nutritious than regular vegetables that disappear when sprinkled on food. But the path to success wasn't immediate.In today's episode, we'll discover how InviNutri went from stalled growth to rapid expansion by pivoting its marketing strategy. Initially positioned for general picky eaters, sales remained frustratingly slow until a crucial insight changed everything: the product wasn't just for casual picky eaters but provided essential nutrition for children with special needs and their burnt-out caretakers. Jairo's story is a masterclass in business evolution - showing that sometimes your initial vision needs refinement to reach those who need your product most.In today's episode of the Harvest Growth Podcast, we cover:How identifying the right customer segment with genuine pain points can radically accelerate business growthWhy finding the exact market fit matters is crucial for accelerating business growthThe value of product and business research in growing and iterating your startupHow a small shift in brand positioning can completely transform your business successTransform your family's nutrition with InviNutri, the invisible superfood powder that delivers 40x more nutrients than regular vegetables while ending mealtime battles for good. Experience healthier kids and happier parents for less than $1.50 a day at www.invinutri.com.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

IN THIS EPISODE...Mine Dedekoca is the founder and Chief Happiness Officer of Happy Work Studio. By transforming workplace culture, her company helps organizations create happy, fulfilled, and self-aware employees.In this conversation, Mine discusses how Happy Work Studio evolved from Stardust, shifting focus from remote work logistics to employee well-being. She highlights the impact of the pandemic on the work culture and explores trends like blended workforces, fractional roles, and the importance of company culture and courageous agility in leadership.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Mine”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. How does Happy Work Studio help companies improve their work culture?2. Who are the target clients of Happy Work Studio?3. What impact did the pandemic have on employee well-being and work culture?4. What are blended workforces, and why are they becoming more popular?5. How can companies maintain a strong company culture?6. What is meant by courageous agility in leadership?7. What strategies can companies use to prioritize employee well-being?------------FEATURED TIMESTAMPS:[03:39] Mine's Life Outside of Work[06:08] Overview of Happy Work Studio[09:24] Target Market and Services[12:24] Signature Segment: Mine's entry into the LATTOYG Playbook: Impact of the Pandemic on Work Culture[18:54] Blended Workforces and Fractional Roles[24:38] Crafting and Maintaining Company Culture[28:22] Signature Segment: Mine's LATTOYG Tactic of Choice: Leading with Courageous Agility

IN THIS EPISODE...Sam Naficy, Chairman and CEO of Prodoscore Inc., shares insights into how his AI-powered platform optimizes employee productivity by analyzing data from cloud tools like email, CRM, and chat applications. He addresses cultural concerns, emphasizing Prodoscore's employee-centric approach and business benefits, such as performance insights and fair evaluations.The discussion also explores Prodoscore's role in organizational network analysis, potential applications in education, and the importance of strategic decision-making for startups and middle-market companies to drive growth and efficiency.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Sam”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. What is the mission of Prodoscore?2. How does Prodoscore capture employee productivity data?3. Why is employee productivity tracking different from the early days of CRM?4. What cultural objections exist to Prodoscore, and how are they addressed?5. Who are the primary customers of Prodoscore?6. How does Prodoscore assist with performance and compensation decisions?7. Which major organizations use Prodoscore?8. What future features are planned for Prodoscore?9. How is Prodoscore used for organizational network analysis?10. What key strategic decision-making principles should young CEOs follow?------------FEATURED TIMESTAMPS:[03:33] Sam's Personal Background[06:09] Prodoscore's Mission and Technology[10:13] Employee and Employer Benefits of Prodoscore[12:38] Target Market and Use Cases[15:25] Signature Segment:...

Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importance of creating a solid foundation for your business with systems and processes, using her four puzzle pieces framework: brand, marketing growth strategy, team, and leadership. Learn More: https://www.ugliventures.com/

ABOUT WILL MATHESONWill Matheson is the co-founder of Matheson Capital, a real estate investment firm based in Charleston, South Carolina.  Prior to forming Matheson Capital, founders Will and Evan worked as commercial brokers for Marcus & Millichap in Raleigh, NC. In just two years, they completed over 50 investment sales transactions totaling over $200 million as a part of the region's top team.  Since the start of 2018, they have completed over 16 acquisitions, and have over $100 million of multifamily assets under management.    THIS TOPIC IN A NUTSHELL: ·         Will's journey into Real Estate and Matheson Capital·         First significant venture as an investor·         Advantages of being a broker and investor·         Acquiring properties off-market·         Target Market and Networking Strategies·         Advantages of using the MLS for acquisitions·         The role of value-add strategies·         Importance of Interior Renovations ·         Matheson Capital's Current Status and Future Plans·         Identifying New Opportunities·         Selling assets at the right time ·         Importance of short-term holds for building credibility ·         Profitability of property management·         Connect with Will KEY QUOTE:  “Cold calling and dealing with constant rejection really translates nicely to raising equity because you will get rejected by a lot of investors.”  SUMMARY OF BUSINESS:Matheson Capital is a real estate investment firm based in Charleston, South Carolina. Through value-add strategies and a focus on the Southeast, we strive to deliver above-market returns. Since the start of 2018, we have completed over a dozen acquisitions and realized a weighted average investor return of 40%.       ABOUT THE WESTSIDE INVESTORS NETWORK   The Westside Investors Network is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.     The Westside Investors Network strives to bring knowledge and education to real estate professionals that is seeking to gain more freedom in their life. The host AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management, and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.   #RealEstateInvesting #RealEstate #AparmentInvesting #AssetManagement #CashFlow #Broker #Syndicator #Multifamily #Acquisition #ValueAdd #BrokerageBusiness #MultifamilySyndication #CommercialBrokers #MarcusAndMillichap #Charleston #ClosingDeals #CreatingWealth #BrokersJourneyToSyndication #MathesonCapital #InvestorReturns #RealEstateInvestments #SouthEast #RiskAdjustedReturns #InvestmentOpportunities #SteadyCashFlow #LatestPodcastEpisode #RentalProperty #PassiveWealth #JoinTheWINpod #DealDeepDive #WestsideInvestorsNetwork CONNECT WITH WILL:LinkedIn:  https://www.linkedin.com/in/wlmatheson X: https://x.com/WLMatheson3     CONNECT WITH US   For more information about investing with AJ and Chris:  ·    Uptown Syndication | https://www.uptownsyndication.com/  ·    LinkedIn | https://www.linkedin.com/company/71673294/admin/   For information on Portland Property Management:  ·    Uptown Properties | http://www.uptownpm.com  ·    Youtube | @UptownProperties     Westside Investors Network  ·    Website | https://www.westsideinvestorsnetwork.com/  ·    Twitter | https://twitter.com/WIN_pdx  ·    Instagram | @westsideinvestorsnetwork  ·    LinkedIn | https://www.linkedin.com/groups/13949165/  ·    Facebook | @WestsideInvestorsNetwork  ·    Tiktok| @WestsideInvestorsNetwork  ·    Youtube | @WestsideInvestorsNetwork  

So, what are the prospects for Christianity in the future? Are you optimistic? Pessimistic? What are the prospects for Christianity in the future if it were up to the actions of Christians like you? And a related question is: just who are the prospects for Christianity in the future? Join Kevin as we do a deep dive into the world of strategic marketing, macro prospects, and micro prospects for Christianity in the future! Get ready to be challenged…and inspired! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

Don't be invisible to your target market. Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantages of social media is that if you have more time than you have money, you can spend more time posting and contacting people directly on social media. If you have more money than you have time, then you can run ads and you can get your ads in front of people without having to sit in front of the computer all day. So there are definitely different ways to accomplish this. If you want to become visible though, you have to have one or the other. You have to have time or money. You can't be out of both. Well, I have no money and I have no time to do this. Well, at that point, you're out of business. David: Hi, and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the topic of, Are You Invisible to Your Target Market? Welcome back, Jay. Jay: Thank you so much, David. This one is tough for me because when you know you have a product that people want, you just know it. And you know if they could just learn about you, that you would be able to sell this product and you just know they don't see you. It's a frustration. It really is. David: Yeah, we've talked about this topic before. I've talked about this topic in live presentations and probably in previous podcasts, and one of the reasons that I keep coming back to it is that it really resonates with a lot of people in business, a lot of sales people, a lot of business owners, because it is so important. The idea of being visible or invisible to your target market is going to directly impact your ability to make things happen. And what I find kind of fun about this topic, to the extent that it can be fun, is that a lot of times in the movies or in television, invisibility is generally viewed as a big advantage. It's an asset, you know, Ooh, wouldn't it be cool if I'm Harry Potter and I've got my invisibility cloak, and I can do all sorts of things that are cool and fun. But in business invisibility is just deadly. Because, as you indicated, if the people who could benefit from what you're offering don't see you, don't hear you, don't know you're there, don't know you are alive, then you have absolutely zero possibility of selling to them. So in evaluating that question for yourself, are you invisible to your target market? It's probably a good idea to really think it through, and don't assume that you are more visible than you might actually be. Jay: Yeah, we know about assumptions, right? But I think this is also important because a lot of people will only focus on advertising that gets them leads or some type of returns. There's a whole nother level of advertising where it's just brand awareness. You're probably not going to generate clicks, but if you can be one of the options in their mind, you know, if you're a plumber and you're not necessarily getting a lead every time you send out a postcard or something, but when that toilet finally goes down, if you're one of the three that they think about, then you're so much closer. And so that's a part of advertising that I think a lot of people miss. David: Yeah, I completely agree. I think another problem that people run into sometimes with this is that they're trying to be everywhere at all times with everyone. And unless you have an unlimited budget, that just doesn't work. So you can get in front of a whole lot of people who have absolutely no capacity to buy from you. I've worked with businesses in the past that were running radio ads and they were business to business businesses. And they're running on music stations, and I'm like, okay, well, it's possible that there are some business owners or some people who could buy from you who are listening to that station, but the majority of people listening to that ad don't own businesses. They can't use what it is that you're selling.

Feeling stuck as a health coach? Let's talk about how to build your confidence, attract clients, and take simple steps forward – even if you're not sure you have everything figured out. And don't miss Michelle's free Client Session Outlines to help you show up to every session feeling prepared and in control. Download free at: HealthCoachPower.com/outlines   Mentioned in this episode: Free! Steal Michelle's Client Session Outlines at: http://healthcoachpower.com/outlines Ep #323: Do It Scared – The Confidence You're Looking For Starts Here: https://healthcoachpower.com/323-do-it-scared-the-confidence-you-are-looking-for-starts-here Ep #304: Trouble Choosing a Target Market? Do This Instead: https://healthcoachpower.com/304-trouble-choosing-a-target-market-do-this-instead  

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey  interviews Lesley Van Tuil, General Manager of Brewlab Hobart, shares her journey of transforming a small brewpub into a thriving community hub. She discusses mastering delegation, leveraging destination marketing, and fostering unique customer experiences. Lesley reveals how these strategies have driven Brewlab's growth and created a welcoming space that embodies Tasmanian hospitality. Key Takeaways for Small Business Owners: Master Delegation: Effectively delegate tasks to focus on high-impact areas like marketing and strategy. Leverage Email Marketing: Build and segment an email list to directly engage with customers, promote events, and drive business growth. Foster Community Engagement: Collaborate with local businesses and listen to your community's needs to create meaningful connections and organic growth opportunities. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Adapt and Evolve Roles: Reassess team roles regularly to ensure they align with your business's current needs and growth stage. Create a Unique Experience: Focus on exceptional, personalized customer service to differentiate your business and build loyalty. Be Open to Learning: Invest in training and transformation programs to gain fresh insights and refine your business approach. Focus on the Long Game: Build a business that supports not just financial growth but also work-life balance, enabling owners to take breaks without disruption. One action small business owners can take: Lesley Van Tuil advises small business owners to begin building and segmenting their email lists by utilizing booking platforms, QR codes, and partnerships with local businesses to gather customer data, enabling personalized marketing efforts that boost customer engagement and sales, as effectively implemented at Brew Lab. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

For episode 465, CEO & CTO Pablo Castillo joins Brandon Zemp to discuss the Camino Network. Pablo Castillo has vast and proven experience delivering complex projects across all European markets with a strong business focus. He started his career in tourism over 20 years ago, selling trips for Kuoni, and has held various positions within Tour Operating, Data & Content Management, eCommerce, and international Project & Innovation Program Management for various international travel companies. Today, he is pioneering the adoption of blockchain technology in travel with Camino Network. Over 200 established brands and startups are already supporting the web3 travel ecosystem; more than 100 entities have signed up as validators and 40+ entities are building use cases. ⏳ Timestamps: 0:00 | Introduction 0:50 | Who is Pablo Castillo? 3:13 | What is the Camino Network? 5:25 | Web3 solutions for the Travel industry 9:15 | What is the Camino Messenger? 12:22 | Camino's Target Market in Travel industry 13:56 | CAM Token & Utility in Camino ecosystem 15:23 | Camino Network use-cases 17:34 | Becoming a Camino Network Validator 19:01 | Camino Network 2025 Roadmap 22:55 | Regulations & Jurisdictional hurdles 24:36 | Starting a Web3 business in Switzerland 25:55 | Camino Network website, social media, community

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh   ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways

Gresham Harkless believes that the secret to happiness is different for everyone. While money and material things are essential to some extent, pursuing happiness has less to do with money and more with personal connections and meaningful work.   Gresham perceives someone more committed to the business could improve control and productivity.   He utilizes technology to stay efficient, relying on tools like Basecamp for project management, and emphasizes time management and prioritizing essential tasks.   Gresham started his business through BNI (Business Network International) and still values the relationship-building aspect of networking.   He discusses the importance of knowing your target market and selecting the right platforms based on your goals.    Gresham shares his experience with hiring through platforms like Upwork. He advocates bringing people on board before you need them, allowing you to refine your leadership skills and make better hiring decisions.   Podcast Link: Send it Rising Internet Marketing   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

On this special episode, Gresham Harkless shares his personal experiences with imposter syndrome and the importance of recognizing one's expertise.   He outlines a structured approach to developing a marketing strategy by identifying the target market, assessing resources, and defining a unique selling proposition.    Gresham emphasizes treating the website as a living entity that requires regular updates and fresh content.   He also highlights several pitfalls in SEO through inconsistent content themes, quality of backlinks, and brand awareness.   Link: Seize This Growth   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode of Creative Chats, host MIke Brennan is joined by Emma Schermer Tamir, co-founder of Marketing by Emma. Emma opens up about the symbiotic relationship between creativity and effective marketing, sharing invaluable insights and experiences that will ignite your creative spirit. Looking to understand and connect with your audience? Listen in! 3 Key Takeaways:

Many businesses are doomed to fail because they focus too much on developing a strong brand but blatantly ignore the customers' buying journey. Without understanding their behaviors, needs, and interests, there will be a huge disconnect that could lead to huge losses. Mark Cox sits down with Matt Heinz, President and Founder of Heinz Marketing, to discuss the right way to build trust and credibility with your target market. Matt explains how to leverage today's technological innovations, particularly AI, to swiftly adjust business strategies to the ever-evolving world. He also stresses the importance of proper collaboration and teamwork between sales and marketing teams to perfectly capture the attention and interest of the public towards their businesses.  

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans.

Mike started selling SaaS before SaaS was a thing. PointClickCare is the Salesforce of healthcare. For the first 7 years, they raised just $600K from friends and family. With that funding, they grew to $50M in ARR. Through that time, they went through the 2000 Dotcom crash and nearly went bankrupt in 2004 as they chased too many markets too soon.Since then, the company has continued to grow at over 20% compounded rate and hit $500M in ARR in 2024 and a $5B valuation. Mike shares how they started the company, the go-to-market strategy they used to go from 0 to $10M ARR and some of the most common mistakes he sees in the founders he works with today.Why you should listen:Why you might need to live with your customers to really understand them. Why the first 10% market share is the hardest to achieve.How chasing the wrong sales opportunities can lead to customer disappointment.Why you need to focus on delighting customers before chasing revenue.Why TAM isn't nearly as important as founders are made to think. Keywordsproduct market fit, startup growth, healthcare technology, customer delight, market entry, capital efficiency, company culture, founder adviceTimestamps:(00:00:00) Intro (00:01:43) Target Market is as Important as PMF(00:06:42) The Origin of PointClickCare(00:10:23) Being a Pioneer in SaaS(00:20:18) Measuring Customer Delight(00:28:40) Common Mistakes when Trying to Find PMF(00:34:32) Entering the US Market(00:37:57) Surviving Payroll to Payroll(00:40:13) Losing the Original Ethos of your Company(00:52:08) Finding Product Market Fit(00:53:48) One Piece of AdviceSend me a message to let me know what you think!

Tyler Lieber, co-founder and CEO of Coconut VA, joins Matt Watson on the Startup Puzzle podcast to discuss the benefits and challenges of hiring virtual assistants (VAs) in the Philippines. They share their personal experiences with remote hiring and highlight the importance of trust and communication in working with VAs. Tyler explains that VAs can assist with a wide range of tasks, from email and calendar management to event planning and project coordination. They also discuss the unique advantages of hiring VAs in the Philippines, such as their strong work ethic, English proficiency, and cultural compatibility with US clients.  Tyler emphasizes the importance of providing competitive pay and benefits to attract and retain top talent. In terms of sales and marketing, Tyler and his team rely heavily on referrals and content marketing to build trust and establish relationships with potential clients. They also discuss the value of strategic delegation and how VAs can help founders become more efficient and focus on high-value tasks. The conversation concludes with a reminder to prioritize work-life balance and take strategic vacations to assess task dependencies and delegate effectively. TakeawaysHiring virtual assistants (VAs) in the Philippines offers unique benefits, such as a strong work ethic, English proficiency, and cultural compatibility with US clients.VAs can assist with a wide range of tasks, including email and calendar management, event planning, project coordination, and more.Building trust and establishing relationships are crucial in the sales and marketing of VA services, with referrals and content marketing being effective strategies.Strategic delegation is key to scaling a business and avoiding becoming a bottleneck as a founder.Taking strategic vacations can help identify tasks that can be delegated to VAs and improve work-life balance. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5 This episode is sponsored by Full Scale:https://fullscale.io/ Find out more about Coconut VA here:https://www.coconutva.com/cva-linkedin Learn more about Tyler Leber here:https://www.linkedin.com/in/tyler-leber/ Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites"If you are hiring an executive assistant, or in this case, what we call a virtual assistant, you are hiring somebody that is just there to help you in whatever possible way that they can.""The jobs that we are creating for these people are so important to them and so valuable to them, and they're by far some of the best opportunities and best jobs that they will find.""Referrals are so important in this type of business because really just that trust building and that relationship building is the key to making any sales in this industry." Chapters00:00 Introduction and Background03:00 Starting a Business in the Philippines06:18 Navigating Business Operations in Another Country09:07 Training and Mentoring Virtual Assistants10:50 The Role of Virtual Assistants14:11 Why the Philippines for Virtual Assistants18:03 Sales and Marketing Strategies for Virtual Assistant Services22:43 Target Market and Geographic Reach29:52 Tips for Hiring and Working with Virtual AssistantsSee omnystudio.com/listener for privacy information.

Join us for an exhilarating episode of The Proven Entrepreneur Show as we take flight with Paul Carroll, a man whose career has soared through the skies of both aviation and business.Episode Highlights:Education Altitude: Discover how Paul juggled grueling Air Force shifts with full-time studies, graduating summa cum laude against all odds.Career Turbulence: Follow Paul's journey from aircraft electrician to stockbroker, and his ultimate ascent to the cockpit as a commercial pilot.Entrepreneurial Takeoff: Learn how the 2008 financial crisis became the catalyst for Paul's pivot into wealth management, founding Efficient Wealth Management.Course Corrections: Hear about the valuable lessons learned from targeting the wrong market and the successful rebranding to Avion Wealth.Wisdom for Young Professionals: Gain insights on persistence, the entrepreneurial mindset, and the joy of mentoring the next generation.Whether you're a budding entrepreneur, a career switcher, or simply love stories of resilience and adaptability, this episode is your first-class ticket to inspiration. Paul's candid reflections on his successes and "greatest failures" offer a masterclass in navigating the complex world of business and life.Tune in and let Paul Carroll's journey remind you that in the flight of life and business, it's not about avoiding turbulence—it's about learning to soar through it.Fasten your seatbelts and prepare for takeoff on The Proven Entrepreneur Show!

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!   Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.   Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey interviews Julia Ewert, founder of Julia Ewert Pty Ltd, shares her insights on transforming client relationships through effective follow-up strategies. With her 5-member team, Julia emphasises the critical role of CRMs in optimising sales processes and enhancing client engagement. She highlights the importance of adding value in follow-ups rather than simply chasing proposals, providing actionable tips for small business owners looking to build trust and drive growth. Tune in to learn how meaningful connections can lead to significant business success. Other Resources: FROM PITCH TO PROFIT — HOW TO BUILD GENUINE TRUST AND ACHIEVE BUSINESS SUCCESS WITH THE INFINITE SALES SYSTEM® Key Takeaways for Small Business Owners: Implement Value-Driven Follow-Ups: Transition your follow-up strategy from simple check-ins to value-added interactions. Offer resources, insights, or introductions that genuinely help your prospects.   Leverage a CRM System: Utilise a Customer Relationship Management (CRM) system to manage leads and client interactions effectively. A good CRM ensures that no opportunities are missed and helps track your follow-up efforts.   Be Prepared for Long Sales Cycles: Recognise that securing larger clients often takes time. Expect to have multiple meaningful interactions—typically between 5 and 12—before closing a deal. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Build Trust and Relationships: Focus on nurturing relationships with clients rather than just closing sales. People prefer to do business with those they trust, so aim to become a valuable resource in their network.   Customize Your Approach: Understand that every business is different. Tailor your sales process, CRM choices, and follow-up strategies to fit the specific needs and goals of your business.   Prioritize Continuous Improvement: Stay updated on best practices and new tools in sales and client management. Regularly evaluate and refine your strategies to adapt to changing market conditions and client expectations. One action small business owners can take: One action small business owners can take is to implement a structured follow-up system using a CRM. By consistently reaching out with value-added communications—such as sharing relevant resources or insights—business owners can nurture relationships, stay top of mind with prospects, and ultimately increase their chances of closing larger deals. This systematic approach ensures that no opportunity is overlooked and fosters trust and engagement with clients. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

I sat down with Heather Torres, the founder of Porch Pumpkins, who has literally invented an industry. In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.Learn more about Heather Torres here:https://linktr.ee/porchpumpkinsTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights_Introduction to Porch Pumpkins00:36 Meeting Heather Torres02:03 The Birth of Porch Pumpkins03:31 From Instagram to Business07:34 Scaling the Business13:26 The Power of Moms in Business15:26 Challenges and Growth18:16 The Future of Porch Pumpkins24:19 Target Market and Customer Segments25:14 Popular Packages and Profitability26:57 Business Margins and Efficiency31:54 Handling Growth and Economic Concerns38:56 Dealing with Imitation and Intellectual Property42:24 Future Plans and Seasonal Operations46:16 Conclusion and Contact Information

Blake and David explore Intuit's new Enterprise Suite, a product that appears to compete with NetSuite in the mid-market ERP space. They alsodiscuss a major audit failure by PwC in China related to Evergrande, raising concerns about the ethics and integrity at large accounting firms.They also discuss the tragic death of a young accountant at EY in India due to overwork and explore the implications of OpenAI's latest modeloutperforming humans on IQ tests.SponsorsLiveFlow - http://accountingpodcast.promo/liveflowThe Small Business Research Institute - http://accountingpodcast.promo/ceanowSafeSend - http://accountingpodcast.promo/safesendChapters(01:32) - Intuit's New ERP System (03:43) - Target Market and Pricing Concerns (06:11) - Comparing to Competitors (18:18) - PwC's Massive Fine in China (19:04) - Evergrande's Financial Collapse (26:59) - The Bigger Picture of Audit Quality (30:08) - Australian Accountants and the PwC Debacle (31:05) - Tragic Death of EY Employee in India (33:16) - The Hypocrisy of Overwork in the Big Four (40:42) - OpenAI's New Model: A Game Changer (49:43) - Driverless Cars: The Future of Transportation (53:15) - NASBA's New Competency-Based CPA Pathway (01:01:23) - Conclusion and Farewell  Show NotesIntuit Introduces Intuit Enterprise Suite to Help Businesses Grow, Streamline Operations, and Scalehttps://investors.intuit.com/news-events/press-releases/detail/1213/intuit-introduces-intuit-enterprise-suite-to-help-businesses-grow-streamline-operations-and-scale PwC faces record fine over Evergrande audit in Chinahttps://finance.yahoo.com/news/pwc-faces-record-fine-over-131518742.html Death of young Ernst & Young employee raises questions about workplace culturehttps://www.nbcnews.com/news/world/death-young-ernst-young-employee-raises-questions-workplace-culture-rcna171945 Comparison of Models: Quality, Performance & Price Analysishttps://artificialanalysis.ai/modelsWaymo significantly outperforms comparable human benchmarks over 7+ million miles of rider-only drivinghttps://waymo.com/blog/2023/12/waymo-significantly-outperforms-comparable-human-benchmarks-over-7-million AICPA, NASBA propose a new pathway to CPA licensurehttps://www.journalofaccountancy.com/news/2024/sep/cpa-competency-based-licensure-pathway.htmlNeed CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifieds Forwardly - https://www.forwardly.com/Client Hub - https://clienthub.app/Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page

In the Energy News Beat – Conversation in Energy with Stuart Turley talks with John Kem, President of American Battery Factory, discuss the growing demand for energy storage to stabilize the grid amidst increasing renewable energy and electrification. They explore the challenges with the current grid, the advantages of lithium iron phosphate battery technology, and the importance of U.S.-based manufacturing for battery storage. Kem highlights the need for safe, reliable battery systems for homes and businesses, and emphasizes the long-term environmental impact and recycling of batteries, with a focus on sustainable and fiscally responsible solutions for the future of energy security.Thank you John for your service to our country, and we are looking forward to seeing how this cool factory rolls out. Please let me know so we can get updates out to our investing, financial, and energy followers. - StuCheck out American Battery Factory HERE: https://americanbatteryfactory.com/aboutHighlights of the Podcast00:00 - Intro01:23 - Energy Grid Problems and Texas Example02:37 - The Growing Demand for Electricity03:14 - American Battery Factory's Role in Grid Solutions04:20 - Lithium Iron Phosphate Battery Cells05:47 - John Kem on Personal Backup Systems06:36 - Target Market for Battery Cells07:28 - Potential Impact on Homes and the Grid08:44 - Long-term Environmental Impact of Battery Storage10:00 - The Importance of U.S. Manufacturing12:12 - Battery Recycling and Future Innovation14:48 - Challenges in the Energy Sector16:03 - Global and Domestic Challenges in Energy17:54 - Importance of Bipartisan Support for Energy Grid Solutions18:35 - Tax Incentives for Battery Storage19:50 - Final Remarks and Future Outlook

Alex Russell of Chucktown Acres in Charleston County, SC joined me to discuss the journey he has been on to find his target market. We discuss who he thought would be his target market and what he did when he found out he was wrong. Thanks to our Studio Sponsor, Understanding Ag! Head over to...

Are target markets useful? Yes. But…will agonizing over choosing the perfect target market keep you stuck? Also YES. Listen in to fix your target market problem and move forward, regardless of what stage your health coaching business is at. And if you're looking to add more clients to your health coaching practice in the next 90 days, get our FREE blueprint at HealthCoachPower.com/blueprint   Mentioned in this episode: Free blueprint: Add more clients to your practice in the next 90 days Episode #303: September Ideas for Your Health Coaching Business

Mark Williams discusses the importance of establishing and evolving a strong brand identity to connect with the right target market as a custom home builder. He shares insights on understanding ideal client profiles, leveraging unique competitive advantages, and building credibility through consistent quality and service. Sponsors for the Episode: CBUSA Alpine Hardwood Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events - https://www.curiousbuilderpodcast.com/events The host of the Curious Builder Posdast is Mark D. Williams, the founder of Mark D. WIlliams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you're looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life. Where to find the Host:  Website - https://www.mdwilliamshomes.com/  Podcast Website - https://www.curiousbuilderpodcast.com Instagram - https://www.instagram.com/markdwilliams_customhomes/  Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/  LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/  Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-hom es-inc

Are you finding it tough to define your ideal customers and struggling to boost your business's success? Do you feel overwhelmed trying to cater to everyone, only to resonate with no one? If these challenges sound familiar, you're not alone. Many entrepreneurs face this dilemma when they first start their business journey.In today's episode, Omar breaks down one of the most crucial steps to building a successful business: identifying your target market. Omar shares real-life examples and actionable steps that have helped countless entrepreneurs find their niche. You'll learn why trying to appeal to everyone can backfire and how niching down can propel your business forward.Ready to stop speaking to the void and start connecting with the right audience? Then this is an episode you can't afford to miss. Hit play at the top of the page, and tune in to learn how to pinpoint your target market, maximize your marketing efforts, refine your products, and ultimately grow your business. Get ready to make a lasting impact on your entrepreneurial journey!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed SHOW LINKSMBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

Are you finding it tough to define your ideal customers and struggling to boost your business’s success? Do you feel overwhelmed trying to cater to everyone, only to resonate with no one? If these challenges sound familiar, you’re not alone. Many entrepreneurs face this dilemma when they first start their business journey. In today’s episode, […] The post MBA2512 How to Identify Your Target Market appeared first on The $100 MBA.

Download Vince's New Small Group Training Book by clicking here!See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more informationShow Notes:00:00 - Introduction to the episode and Vince Gabriele02:00 - Vince's origin story in fitness, starting from middle school06:00 - College football experience and transition into the fitness industry08:00 - Early career in California and meeting his wife13:00 - Opening his gym in New Jersey in 2008 and the success of small group personal training19:00 - The importance of building relationships and community in fitness22:00 - Lessons learned from industry mentors and the impact of CrossFit on fitness communities31:00 - The critical role of marketing in growing a fitness business46:00 - Key marketing principles: Target Market, Message, and Media53:00 - Client success stories and the power of relatable testimonials56:00 - How to get Vince's book, "The Ultimate Guide to Small Group Personal Training"If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, CLICK HERE! If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Michael Denehey interviews Allan Dib, Managing Director of Lean Marketing, about his journey to creating successful marketing strategies that have generated millions in revenue. Allan shares insights on essential metrics like lifetime value and cost of acquisition, and discusses how clear messaging and understanding your target market can transform your business. Tune in for actionable tips to enhance your marketing plan and drive business growth. Key Takeaways for Small Business Owners: Define Your Target Market Clearly: Identify and understand your ideal clients in detail to tailor your marketing efforts effectively. Aim to be so specific that you can recognize your target audience in daily interactions.   Focus on Lifetime Value and Cost of Acquisition: Calculate the lifetime value of your clients and the cost of acquiring them. Aim for a cost of acquisition that is a fraction of the client's lifetime value to ensure profitability.   Develop a Solid Marketing Strategy: Before diving into tactics like ads or website changes, build a comprehensive marketing plan. Use it as a blueprint to guide your actions and ensure alignment with your business goals. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Craft a Compelling Message: Your marketing message must resonate with your target audience. Avoid amplifying a weak message – ensure it's clear and appealing before investing in widespread promotion.   Leverage Data and Metrics: Regularly track and analyze key metrics such as click-through rates, bounce rates, and conversion rates. Focus on metrics that reflect business outcomes, like lifetime value and cost of acquisition.   Continuous Improvement: Regularly revisit and refine your marketing plan based on performance data and client feedback. Adapting and improving over time will help you stay relevant and competitive. One action small business owners can take: One action small business owners can take is to download and complete the "One Page Marketing Plan" available on Allan Dib's website. This simple, single-page framework helps clarify your target market, message, and strategy, providing a focused approach to guide your marketing efforts and improve business results. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Sim Desai, founder and CEO of Hive, discusses the creation of a secondary stock market for private companies. He explains the challenges of the current system, where selling private stock options is fragmented and opaque. Hive aims to centralize and automate the secondary market process, providing a platform for buyers and sellers to connect. The target market for Hive ranges from small companies with a post-money valuation of $300-500 million to large companies like SpaceX and OpenAI valued at $100 billion. While Hive is not accessible to retail investors, other providers cater to that market. Takeaways Hive is creating a secondary stock market for private companies, addressing the challenges of the current fragmented and opaque system. The target market for Hive includes small companies with a post-money valuation of $300-500 million to large companies valued at $100 billion. Hive provides a centralized and automated platform for buyers and sellers to connect, improving transparency and liquidity. While Hive is not accessible to retail investors, there are other providers that cater to that market. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5This episode is sponsored by Full Scale:https://fullscale.io/Find out more about Hiive here:https://www.hiive.com/Learn more about Sim Desai here:https://www.linkedin.com/in/sim-desai-a357aa11/Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites "There seemed to be a real opportunity to centralize and automate the secondary market process." "The retail investor world is hungering for access to this stuff." "Hive has about 2000 companies listed on its platform." Chapters 00:00 Introduction to Hive and the Need for a Secondary Stock Market 06:29 Target Market and Growth of Hive 10:35 Competition and Differentiation of Hive 12:45 Listing Companies on Hive and the Role of the Company in Transactions 21:34 The Future of Private and Public Markets 23:55 Revenue Model and Information Disclosure on Hive 27:33 Potential for Funds on Hive 31:47 The Role of Blockchain in the Secondary Stock Market 35:19 Advice for Marketplace EntrepreneursSee omnystudio.com/listener for privacy information.

If you think a recession means you should pull back on marketing, think again. Paul Lemberg shares why now more than ever is the time to go all in. Paul has consulted with Fortune 100 companies like Cisco, Adobe, IBM, Goldman Sachs, and JP Morgan/Chase, but his true passion is helping small business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold. Over the last few years, Paul's one-on-one small business clients, who range in size from brand-new startups to companies with around $20 million in sales, have profited by more than $550 million in bankable, put-in-your-pocket cash: the equivalent of billions in extra sales. Paul became an entrepreneur at 27. He sold his first company for just under $9 million and sold his second company to a large German bank. He's published three books. For 28 years, Paul has coached entrepreneurs to grow revenues and profits, scale with chains and franchises, raise capital, and sell their companies. Many have sold their companies for millions, including one client who sold his healthcare chain for over $100 million. The 3 Most Common Business Problems After working with many different businesses in a variety of industries, Paul says that all companies are made up of the same parts–and therefore run into the same problems. The three most common problems are a lack of leads, undercharging, and not understanding what the target market is and why those people should buy. To grow your business, you need to correctly identify which of those problems apply to you and then take a targeted approach to solve each one. For example, a new marketing campaign can generate more leads. Raising your prices can quickly grow revenue. If you're unsure of your messaging, the best way to fix that is to ask your existing customers.  How to Thrive Through a Recession  At a time when most companies are pulling back, Paul's advice is counterintuitive: to spend more money on marketing, not less. During a recession, your competitors will likely scale back their marketing efforts. They'll make cuts and stop investing in growth. If you do the opposite, you can end the recession in a stronger market position.  There are two main avenues Paul recommends: content marketing and paid advertising. Thought leadership content differentiates you from competitors and builds your personal brand, while paid ads allow you to test your messaging at scale. For the best conversions, Paul recommends a combination of both paid and unpaid strategies.  Enjoy this episode with Business Coach Paul Lemberg… Quotes “When the divine wants you to hear something, if you're not paying attention, they‘ll reach you any way they can.” “If everyone around you is wrong, you're not being coachable.” “The truth is all businesses are basically the same. They all have fundamentally the same moving parts. Those parts may look different, but they all have the same moving parts. And I find that largely they all have similar problems.” “The answer to a lot of problems is let's go talk to some customers.” “Your content differentiates you. Your conversations differentiate you…that's really why you must be a content marketer.”  “Inspiration literally means to breathe life into and I wait for the breath of life that comes to me, and then I write based on that.” Links mentioned in this episode: Visit Paul's website: http://www.lemberg.com  Connect with Paul on LinkedIn: https://www.linkedin.com/in/unreasonable/  The New Shift Manifesto: http://www.lemberg.com/newshift  Ready, Fire, Aim by Michael Masterson: https://www.amazon.ca/Ready-Fire-Aim-Zero-Million/dp/0470182024 The No Strategy Strategy video: http://www.lemberg.com/nostrat

In this episode, Chief of Staff Meredith Pong discusses how Hally Hair collaborates with female athletes like Baylor University's women's basketball team and Olympic gymnast Leanne Wong to market their products. Meredith explains their "Streak for a Cause" initiative benefiting suicide prevention, and their partnerships with major retailers like Ulta and Target. She also talks about her role in product development and maintaining team camaraderie through events like annual model shoots.Links Mentioned:Hally Hair WebsiteConnect with Meredith Pong on LinkedInArticle on Partnership w/ Olympian Leanne WongFree Resources:Strategic Planning Checklist Chief of Staff Skills Assessment ChecklistA Day in the Life of a Chief of StaffChief of Staff ToolkitGet in touch with Emily:Connect on LinkedInFollow on YouTubeLearn more about coaching Sign up for the newsletterClarity Call with Emily WHO AM I?If we haven't yet before - Hi

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!   In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.   Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.   Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!   Check out "The Cats of Mont Saint-Michel" on Gamefound!   Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Stay Nerdy!

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Christian Brim, a Profit First Professional and the distinguished author of "Profit First for Creatives." Christian dedicates his career to helping small business owners achieve financial stability and growth through innovative accounting strategies. His expertise is specially tailored for the creative industries, where financial management often takes a backseat to artistic pursuits. During the episode, Christian dives deep into the concept of Target Market, discussing how creative businesses can identify and effectively serve their ideal customers. He explains the importance of understanding who your customers are, what they truly need, and how to align your business offerings to meet these needs. This segment is crucial for creatives who often struggle to position their services in a competitive market. Furthermore, Christian sheds light on Value Pricing and its significance in maximizing profitability while fostering customer satisfaction. He explores the distinctive dynamics between Builders and Artists within business settings, emphasizing the need for balance between operational efficiency and creative freedom. Lastly, Christian's talk highlights how passion drives success in the creative sector, encouraging listeners to harness their passion to create sustainable and profitable business models. This episode is a must-listen for any creative professional looking to elevate their business acumen and financial prowess.   Website:www.coregroupus.com LinkedIn:https://www.linkedin.com/in/christianbrim/ X: @coregroupushttps://twitter.com/coregroupus Facebook:https://www.facebook.com/coregroupus YouTube:https://www.youtube.com/channel/UCeO0QG2ygjLQz9TvEm_osyQ Instagram:https://www.instagram.com/coregroupus/    Corporate Partner:People Processes - https://peopleprocesses.com/

In this episode of Content Briefly, we've interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.This episode is brought to you by our friends at Minuttia.************************Timestamps:00:00 Intro01:16 Who is Tom Bangay?02:01 Tom's Background.02:42 What's Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro's target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro's overall content strategy.15:00 Where does organic search fit in Juro's top-down content strategy?17:43 The ‘why' of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro************************Useful Links:Website: https://juro.com/Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggle of deciding on a niche and the importance of focusing on a specific target market. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/315

Al Gordon delves into the concept of target markets within real estate investing. Understanding your target market is essential to provide assets that meet their needs, develop effective marketing strategies, and optimize profitability. Click to Listen Now

In this conversation, David Paul interviews Jon Corrin, the co-founder of Xilo, a vertical SaaS company in the insurance industry. They discuss topics such as pipeline management, the evolution of the insurance industry, Xilo's value proposition, and their market segmentation. Jon shares insights on the importance of product development, the role of instinct in decision-making, and the significance of a strong onboarding process. He also talks about the fundraising journey and the qualities he looks for in investors. The conversation concludes with a discussion on the best business advice Jon has received and his favorite book, 'The 33 Strategies of War' by Robert Greene. You can watch/listen to the podcast on YouTube, Spotify, and Apple.TakeawaysPipeline management is crucial in the insurance industry, and Xilo has focused on automating processes and improving operational metrics to increase pipeline.Xilo's value proposition lies in providing a great customer experience on the form submission side and automating workflows into legacy back-office software.Jon emphasizes the importance of listening to customers and using instinct and gut feelings to make decisions as a founder.A strong onboarding process is essential for customer success, and Xilo provides one-on-one onboardings for each user to ensure a smooth experience.When seeking investors, Jon looks for those who can provide access to capital, talent, and customers.Jon recommends 'The 33 Strategies of War' by Robert Greene as a compelling book that combines history and business advice.Sound Bites"It's 6X what it was in Q4. So we're doing well.""You know, there are so many facets to that because I didn't come from the insurance industry.""I'm definitely the type of person that can create a funnel, handle all the operational metrics."Chapters00:00 Introduction and Podcast Room Banter02:10 Pipeline Management and Xilo's Growth06:41 Xilo's Value Proposition and Automation in the Insurance Industry10:46 Xilo's Target Market and Growth Potential15:33 Fundraising and Investor Criteria23:48 Creating a Strong Onboarding Process26:05 Book Recommendation: 'The 33 Strategies of War'

On this day in 1952, Mr. Potato Head became the first toy to be advertised on television.See omnystudio.com/listener for privacy information.

In this episode Ray, faith-based network marketing coach, founder of RankMakers and the Higdon Group, coaches a member of Higdon Maxwell Mentorship Program about how to gear your content on social media to attract your target market.     FaithOverFearLIVE.com   BrotherUp.com   Ray Higdon, is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home based business and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).   Partner with Ray: ★ Take the 1K RankUp Challenge: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup We believe in you! - Ray Higdon   ======================== More About Ray: Ray's, Home Business Profits, has had over 10 million downloads with approximately 160k downloads every month (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com). As a top keynote speaker, Ray has shared the stage with world renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson and many more (https://higdongroup.com/speaking). Ray resides in Naples, FL with his wife Jessica, a prominent realtor, and he has four children. As a follower of Jesus Christ, Ray incorporates faith based principles into all of his decisions, life challenges and business successes. They have raised over $1,000,000 to support families in need, the battle against human trafficking and advancing alternatives to traditional health care.