Podcasts about build your brand

In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to launching her membership program Mondays Matter, to hundreds of eager customers on day one, Mikki's story is proof that trust and generosity beat follower count every time. Mikki opens up about learning to sell without feeling sleazy, why she gives away 99% of her content for free, how she built a business flexible enough to run from anywhere in the world, and the mindset shift that let her treat even a slow launch as data instead of failure, all while growing her revenue and bringing her husband on board to work alongside her.   Connect with Mikki! https://www.instagram.com/mikkiwilliden/     Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The Fastest Way to Grow Your Real Estate Business? Stop Trying to Serve Everyone.Most agents are trying to be everything to everybody.And getting nowhere fast.The agents growing the fastest right now? They picked a lane. And they owned it.In this episode I'm breaking down why specializing in a real estate niche builds trust faster, simplifies your marketing completely, and removes you from the competition — because you're no longer competing on price or personality.You're competing on relevance.And relevance always wins.We're covering niches across life stages, careers, property types, locations, and lifestyle interests — plus exactly how to align your postcards, events, and social content to attract the right people consistently.

This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment features Jen Kirsch, a 30-year personal trainer who launched her online coaching business at 50 right as the pandemic shut down her in-person studio, and has since built it into a thriving business with a monthly membership model generating real recurring revenue. Jen shares about starting from zero followers and zero tech skills, why a previous business course left her stuck until she found one that actually pushed her to implement, and how showing up consistently, speaking directly to her ideal client, and treating paying members "like gold" became the engine behind her growth.      Connect with Jen! https://www.instagram.com/jenniferkirschfitness/   Listen to Jen's previous FBU Episode! FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch       Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Amit Chitre has spent decades working with Fortune 500 executives, young professionals, and senior leaders in television news, public relations, crisis management, and leadership training. Then, as a father sitting through countless introductory sessions at the start of youth sports seasons, he noticed something: nobody was teaching young athletes the skills that actually matter beyond the scoreboard.That observation became The Other Playbook — a practical guide that helps student-athletes at every level understand themselves as a brand, define their values, and build an identity rooted in character rather than performance alone. It's the conversation coaches and parents have been skipping, and Amit made it his mission to have it.Connect with AmitWebsite: theotherplaybook.proBook: The Other Playbook — amazon.comLinkedIn: Amit ChitreSubscribe at hernanchousa.com

In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your content, and why it works the exact same way for organic posts as it does for ads. There are two proven ways to frame social media content so the algorithm delivers it straight to your ideal client: calling out that person's specific frustrations and goals, or leaning into your own expertise and social proof to build authority. With concrete before-and-after examples showing how hyper-specific, timeline-driven posts outperform generic tips lists, Jill offers a practical, algorithm-backed framework for those who want to stop posting into the void and start attracting the exact buyers they're looking for.   Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

If you have an offer priced $100 or under, you need to try  the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they grow increasingly burned out on lengthy, high-commitment promotions. Raising the price incrementally over two or three days creates urgency and converts low-ticket buyers into candidates for higher-ticket upsells like memberships or coaching programs. This launch requires minimal prep) and relies on giving away genuine value with no gimmicks. And if you join the Build Your Brand, Get Your Bag business boot camp, Jill is giving you the entire system, including email swipe files and pricing structures.   Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Send us Fan MailYou've got a story you've been sitting on, the one that feels too small, too messy, or too “someone's already talked about this” to bother sharing. What if that's exactly the one worth telling?Sami and Angela get into why storytelling matters this week, and it's not the pep talk you'd expect. The story you tell about what happened to you shapes who you become more than the event itself does. Sharing your story helps you actually notice your own growth instead of only fixating on how far you still have to go. And hearing that somebody else survived something similar can be the exact thing that breaks someone else's sense of being alone in it. In this episode, we dig into:Permission to tell a story even if you think everyone's already heard some version of itWhy the story you tell about what happened to you matters more than the thing itselfA simple weekly practice for noticing your own growth before you forget it happenedLanguage for supporting a friend's hard day without turning it into a competitionWhy listening to your kid's tiny stories now is what earns you their big ones laterAngela and Sami debate Freudian versus Adlerian psychology by way of the book The Courage to Be Disliked, then unpack the “two-ounce cup, forty-four-ounce cup” metaphor for meeting people where their actual capacity is instead of turning pain into a contest. Somewhere in the middle of it all, Sami's four-year-old decides that lipstick means it's meeting time, and the logic somehow checks out.If you've ever held a story back because you assumed it wasn't dramatic enough to matter, this episode makes the case that sharing it isn't bragging or oversharing. It's connection. And recognizing your own growth, instead of only measuring the gap between here and your goal, is its own reward.Press play on this one, and then go tell somebody one of your stories. Even the small ones.Related EpisodesEP191 — Own Your Story, Build Your Brand (with Sara Losey): the episode Angela and Sami reference by name in this one, the deeper dive into storytelling as both a connection tool and a business skill.EP144 — Replacing Limiting Beliefs: for more on the idea that the story you tell yourself about what happened matters more than the event itself, this episode unpacks the mechanics behind it.EP64 — The Belonging Belief ("I Belong"): the flip side of this week's third reason for storytelling, why hearing that someone else survived something similar is often what breaks the feeling of being alone in it.You've done the work. The retreats, the books, the coaching. And the pattern is still there. The Invisible Edge Foundation 1:1 Coaching is where that changes. Six sessions, one-on-one, body-based belief work that gets underneath what nothing else has touched. bfreakingawesome.com/invisible-edge-foundationSupport the showSign up at bfreakingawesome.com to get the latest news, insights, and episodes straight to your inbox.Follow Be Freaking Awesome on Facebook, LinkedIn, Youtube, and Instagram.Let us know what questions you want to be answered and discussed by emailing us at podcast@bfreakingawesome.com.

Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused posts that build trust, rapport, and audience goodwill—is essential but insufficient on its own. Revenue is what sustains a coach's ability to keep showing up and serving their audience, so you also have to master conversion content—catabolic, direct-response posts that explicitly ask for the sale, using tools like "symptom posts" that mirror a client's frustrations so strongly that they feel compelled to reach out. Conversion posts often underperform in likes and views compared to connection content, which can might cause an aversion to promoting offers, but visibility and demand-building matter far more than vanity metrics.    Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Jen Gottlieb delivered her first standing ovation under the bright lights of musical theater. Years before she became one of the most sought-after keynote speakers and personal brand strategists in the world, Jen was learning the art of connection in front of live audiences—eight shows a week. But it wasn't until she left the stage, walked away from a hit VH1 show, and chose her own version of success that she truly stepped into her voice—and her power. That bold decision sparked a journey that would lead her to co-found one of the fastest-growing PR and personal branding firms in the country, Super Connector Media, and become the go-to expert for leaders, entrepreneurs, and creators ready to be seen, heard, and paid for who they truly are.

  The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three components of the trust equation were authority, relatedness, and time, but now more than ever, frequent touch points are actually more important than time. To build trust, you need to showcase your expertise without sounding like generic AI-generated content and connect authentically with your audience without falling into "vulnerability porn." And with your authority and relatedness content mastered, showing up more often builds trust and safety with your audience faster than patience alone.   Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode of the GaryVee Audio Experience, I sit down on the Rippin2Gether Podcast to discuss the "missing" ingredient you need to start building your own show. Ian Schwartzman, Conway The Machine, and myself also talk about the intersection of culture and collectibles, the rise of fictional character trading cards, and the origin story of VeeFriends. Hope you enjoy xoxo

Briar Cochran runs a $2–3 million-a-year content agency with just three employees. His AI-powered systems help clients generate roughly a quarter-billion views per month and have cut content ideation from 15 hours to 15 minutes. In this episode, Briar shows you how to use AI agents to find proven ideas, create better content, save hours of work, and grow a personal brand. Use Granola in your next meeting (for free!): https://www.granola.ai?via=calum Get Briar's skill through our newsletter, New Era: https://calumjohnsonshowlinks.lovable.app/ Follow Us! https://x.com/calum_johnson9 https://www.instagram.com/calumjohnson1/?hl=en https://www.instagram.com/briarcochran/?hl=en https://www.tiktok.com/@briarcochran Timestamps: 00:00 Intro 02:12 Why hooks aren't the secret to going viral 05:42 How 3 people run a $2–3M agency with OpenClaw 15:44 How OpenClaw saved me 15 hours of work 21:33 How 10,000 followers can make you rich 28:02 How to stand out in any niche 34:23 The secret to growing your brand 40:47 How I use AI agents to make content for clients 46:28 The 3 ingredients of a viral content idea 58:19 How to prevent AI Slop 01:19:07 How often should you post to grow fast? 01:24:23 [LIVE OpenClaw CONTENT AGENT DEMO STARTS] 01:36:08 Do this first to start growing your brand

This episode might ruffle some feathers. Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free? So I decided to talk about it. There's a massive difference between someone expecting you to give away your work and you strategically choosing to invest your time, talent, or services into an opportunity that can move your business forward. In this episode, I'm talking about the difference between a scarcity mindset and an abundance mindset, why I still say yes to unpaid opportunities, and why I continually see some of the most successful people in the premium and luxury market sponsoring events, donating their services, and finding ways to get themselves into the right rooms. Your network is a lot like a 401(k). The investments you make today might not pay you tomorrow, but over time, relationships compound. We'll talk about how to decide which opportunities are actually worth saying yes to, why "exposure" isn't always a dirty word, and how thinking only about what pays you today could be keeping you stuck in the middle market. If you know where you want your business to be in two years, start asking yourself: What can I invest today that gets me closer to that room, that work, and those relationships? Because sometimes the opportunity that doesn't pay enough today is the opportunity that changes everything tomorrow. The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience    Chapters   00:00 Why This Episode Might Ruffle Some Feathers 02:18 The Controversy Around Working for Free 04:11 When "Exposure" Is Actually Worth Something 05:39 Why Successful Creatives Sponsor Events 08:36 Scarcity vs. Abundance Mindset 09:18 The $2,000 Ticket Controversy 13:00 Why Getting in the Room Matters 16:24 Stop Thinking Only About Today 19:51 How Free Work Helped Build a $50K+ Brand 21:21 Get in the Room and Build Your Brand 24:19 Your Network Is Your Business's 401(k) 27:17 Why Action Takers Eventually Win 29:12 Build Your Two-Year Plan 33:10 Shift From Scarcity to Abundance 34:16 Final Thoughts + The Shifting Focus Experience    

From the vaults of the Traveling Groomers Podcast, Chris Anthony and Mary Oquendo are joined by the dynamic Loren Mesquita for a lively and insightful conversation recorded in 2025. Loren shares her journey from hands-on grooming and competing at shows to building a social media presence and launching a brand alongside industry leader Colin Taylor. Together, they discuss the power of networking, the realities behind social media success, learning new skills, and growing professionally while staying true to yourself. Expect plenty of laughs, travel tips, industry insights, and, of course, a few classic digressions. Grab your travel mugs—it's time to roll into another episode packed with inspiration for pet professionals everywhere.

Jodie Cook believes there are no unique messages - only unique messengers.And in a time when AI can create almost anything, who you are might matter more than ever.Jodie is the founder of Coachvox, a Forbes contributor, exited agency founder, author and competitive powerlifter for Great Britain. She talks with Jeff about using AI to create more freedom - not more work - the three moats every expert needs to build, why your personal brand should do the selling before you enter the room, and why the best opportunities rarely come from applying for them.We also get into Jodie's shift from pure discipline to intuition, her “energy audit” for designing work around what lights you up, building genuine relationships without asking for anything, and why she believes founders should stop consuming so much information and start creating.In this episode: Why AI should help us become more human  The difference between information and influence  Why there are no unique messages - only unique messengers  Personal brand, community and distribution as your competitive moat  How to test a business idea before building it  Jodie's “low-information diet”  Why desperation kills creativity  The energy audit: finding your +3 and eliminating your -3  Building relationships without transactional networking  Why the best opportunities don't come from applications  What competitive sport taught Jodie about business  Why you should build your personal brand for the lurkers, not the likes Chapters00:00 There Are No Unique Messages01:27 Why AI Should Make Us More Human03:06 Big Leverage & Building a Lighthouse06:37 Reps, Discipline & Becoming Yourself09:15 From Pure Logic to Trusting the Feeling12:32 Forbes, Founders & Going From Skeptical to Spiritual15:56 Jodie's Biggest Business Bounce20:22 Success, Freedom & Autonomy21:26 Let AI Build Trust Before the Sales Call24:32 Stop Consuming. Start Creating.26:54 There Are No Unique Messages, Only Unique Messengers28:43 The Three Moats: Brand, Community & Distribution30:51 How to Know What to Build Next34:18 Purpose, Energy & Doing What Lights You Up37:56 The +3/-3 Energy Audit41:29 Relationships, Networks & The Friend Zone49:06 Value Per Minute52:33 Jodie's Most Disruptive Move55:02 Build Your Brand for the Lurkers56:09 What's Next for CoachvoxConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024-2026 The Disruptive Influence Podcast - Jeff Abracen

In this episode Wez breaks down why building a brand has never been cheaper, thanks to platforms like TikTok shifting from friend based reach to interest based algorithms. He shares a simple three part funnel, organic content, paid video views, and a bottom funnel call to action, plus a formula for hooks and audience avatars to use while this window of free reach lasts.

Before You Build Your Brand, Build Your Self-Worth | Kristen Olson On The Expert Authority Coach podcast,  Christine Blosdale interviews Kristen Olson, founder of KO Alliance and host of the Turmeric and Tequila podcast. Olson shares her journey from being a longtime athlete and D1 lacrosse player to starting a lacrosse business in Colorado, building sponsorships like Clif Bar, and formalizing her work connecting athletes and brands through strategic partnerships. She explains launching her podcast after seeing inauthenticity in health and wellness marketing and wanting to tell the truth. The conversation centers on women's self-worth and confidence in business, how environments and relationships can erode it, and why developing self-awareness and boundaries is critical - especially for young people navigating addictive, comparison-driven social media. Olson emphasizes abundance, community, authenticity, and drawing confidence from real-life “gold stars” such as failures and hardships. LINKS MENTIONED: The Turmeric and Tequila Podcast - https://podcasts.apple.com/us/podcast/turmeric-and-tequila/id1798847835 The KO Alliance - https://koalliance.com/ Christine Blosdale - The Expert Authority Coach – http://www.ExpertAuthorityCoach.com     00:00 Podcast Welcome 01:09 Meet Kristen Olson 02:27 From Athlete to Founder 04:40 Why Turmeric and Tequila 05:21 Early Entrepreneur Mindset 07:46 Self Worth for Women 12:22 Social Media and Kids 17:10 Confidence and Abundance 19:04 Real Gold Stars from Failure 20:47 Where to Find Kristen 21:54 Final Wrap and Next Steps

What if your “unique” short-term rental is actually invisible… and costing you thousands?Steph Weber joins Kenny Bedwell to unpack the brutal disconnect between what most STR and boutique hotel owners think is a brand, and what truly drives guest loyalty, market differentiation, and higher ADR. From confusing “luxury” with actual value to the real reason guests rebook through Airbnb, you'll learn why strong branding is the difference between getting buried by algorithms and building a hospitality business guests remember and seek out.Fail to master these steps, and you'll keep paying the Airbnb tax forever. Listen now to learn exclusive, field-tested strategies for transforming how guests see and book your property. Brand clarity isn't optional anymore. If you want real direct bookings and a sellable business, this is your playbook.Timestamped Highlights00:29 – Why calling your STR “luxury” is killing your results09:48 – The instant trust hacks big platforms use (and how you can, too)12:53 – The hidden branding mistake costing you direct bookings16:52 – How “avatar clarity” instantly changes your marketing game23:19 – Real-world examples: When does every property need its own brand?29:16 – The blueprint for turning your portfolio into a premium, sellable asset33:50 – The power move that gets guests coming back—without discounts36:21 – The critical mistake most hosts make with guest experienceAbout The GuestSteph Weber is the founder of The Weber Co., a top-tier branding and marketing agency specializing in hospitality businesses. Leveraging deep experience from both the fashion industry and high-performing influencer partnerships, she's helped entrepreneurs scale to seven figures, reimagine their STR brands, and create properties guests return to year after year.

Text me!Today I'm sharing practical advice for beginners starting their social media journey, addressing common fears and misconceptions, and emphasizing the importance of authenticity and persistence. There are common excuses that I hear as to why you are not starting your personal brand AND/OR marketing your business on social media and in today's episode I'm debunking all of them. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Are you quietly losing thousands by ignoring your rental's brand?In this punchy solo episode, Kenny Bedwell cuts through the noise and exposes why branding is not just logos or pretty fonts. Right now, as Airbnb changes the rules again and hosts are questioning their dependence on big platforms, building your own brand is your only edge.You'll get a direct, step-by-step breakdown of Kenny's three-phase branding model from picking the right property name (and why it matters) to advanced tactics that skyrocket direct bookings and multiply revenue. Whether you own one STR or ten, if you're not branding now, you're falling behind in a market that's professionalizing fast.If you miss this, you're gambling with your margins. Quit playing catch-up… Listen now for the most practical, numbers-backed strategies nobody else is showing you.Timestamped Highlights00:05 – The single branding mindset shift most hosts get wrong01:32 – The myth that only luxury or big properties need branding02:24 – The brutal truth about Airbnb's changes and your risk05:09 – A centuries-old branding move that still works now06:32 – The one thing every host MUST do for phase one branding09:02 – Kenny's three unfiltered phases for building a real brand10:33 – The unexpected revenue multiplier hidden in guest avatars14:26 – What happens when you actually brand around guest desiresMentioned ResourcesFiverrChatGPTClaudeMarriottAirbnbVRBOImportant LinksWant us to find the deals for you? https://strinsights.comGet Top Markers for STRs (2025) - https://rebrand.ly/28b1dfInstagram – @kenny_bedwellYouTube – Cash Flow PositiveLinkedIn – Kenneth BedwellCash Flow Positive is an original podcast hosted by Kenny Bedwell. Brought to you by STR Insights. Production and editing by Podcast Your Brand.

Summary In this solo episode, Mike Brevik picks up where "The Death of Average" left off and gets into the real work behind brand differentiation. If every business has access to the same tools, templates, and tactics, what actually separates one brand from another? Mike walks through a practical framework for uncovering your authentic point of view, communicating it without sounding corporate, and embedding it into your team, your client experience, and your culture. He also pulls back the curtain on Cyberdogz's own brand calibration, a six-month process still in progress, and the costly lessons learned from taking their eye off the brand for nearly three years. Key Takeaways Authenticity isn't invented, it's extracted. Your differentiators are already there. You just have to surface them. Three questions to start: What frustrates you about your industry that nobody says out loud? What should be true that isn't? Who is this perspective actually for? Don't polish your beliefs into a mission statement. The more corporate it sounds, the less authentic it is. Your point of view has to trickle all the way through, from messaging to team culture to client experience. Consistency and cadence matter. A great brand identity without follow-through is just noise. Links and Resources cyberdogzmarketing.com brandretro.com Keywords brand authenticity, brand differentiation, brand identity, competitive advantage, brand positioning, brand strategy, authentic marketing, business branding, brand calibration, brand point of view, brand voice, brand messaging, company culture and brand, client experience, death of average, Brand Retro podcast, Cyberdogz, Mike Brevik, stand out from competition, brand retro mindset Episode Highlights [00:00:45 - 00:01:20] Mike explains why authenticity feels cliche and how to make it concrete by identifying what actually sets you apart. [00:03:34 - 00:05:00] Introduction to the three-question framework for uncovering your real brand differentiators. [00:08:12 - 00:09:10] How most businesses kill their authentic message by over-polishing it into corporate language. [00:09:38 - 00:10:28] Why you don't need to convince people of your beliefs, and why client validation is the real proof point. [00:14:30 - 00:16:25] Common failure pattern: copying competitors instead of finding your own path, and why that's white noise. [00:20:54 - 00:22:44] Mike opens up about Cyberdogz's own brand calibration, the Frankenstein effect of adding layers over time. [00:25:52 - 00:27:14] The three-year gap where Cyberdogz ignored their own brand and what it cost them in clients and momentum. [00:32:32 - 00:33:33] Closing argument: brands that win know exactly who they are, and they stick with it even when it's hard.  

Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book.That line stuck with me and you'll love the way she breaks down marketing vs selling, why we need both, and her take on why every author needs an audiobook. Resources mentioned:Self-Promote & Succeed bookJulie's YoutubeJulie's audiobook videosJulie's Author Launch KitJulie's Author Community

In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.If you've been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.In this episode, we cover:What a wedding content creator actually doesWhy wedding-day content creation has grown so quicklyHow Grace built two branches of her business: one for businesses and one for weddingsWhat makes social media content perform well right nowWhy saves and shares matter more than likesHow behind-the-scenes B-roll can strengthen your brandWhy showing your face and personality matters onlineWhat “talking head” videos are and whether they still workHow social media management works behind the scenesWhen it makes sense to outsource social media versus just getting content supportHow to deal with imposter syndrome when showing up onlineKey takeawaysPeople are hiring more than just your flowers—they are hiring youA strong social media presence builds trust, authority, and connectionB-roll and behind-the-scenes footage can create longevity in your contentTalking to camera can be powerful, but even simple story posts and casual clips helpSocial media management doesn't have to be all or nothing—content creation can be a great first stepComparison can quickly feed imposter syndrome, so boundaries around consumption matterConnect with GraceGrace Myler MediaInstagram + TikTok: @gracemylermedia - https://www.instagram.com/gracemylermedia/https://www.tiktok.com/@gracemylermediaThe Wedding EditInstagram: @theweddingeditbygmm - https://www.instagram.com/theweddingeditbygmm/

t's been a while since I've dropped a solo episode here on Employee to Boss! Between managing two podcasts and producing 10 episodes a month, things have been busy—but in the best way. As we close out Q1 and step into Q2, I wanted to pull back the curtain and share what's been happening behind the scenes at Espresso Podcast Production.This episode is a peek into how quickly things can shift in business—from hiring decisions to launching new ventures and restructuring offers based on what's actually selling. If you've ever wondered what it's like to navigate growth, pivot when needed, and invest in your vision without expecting immediate returns, this conversation is for you.In this episode:The three-month sales cycle and how my Europe trip set me up for Q1 successHiring a new behind-the-scenes team member to support growth without disrupting client experienceLaunching Podcasters NW, a live networking event for podcasters in the Pacific Northwest (and why I'm investing in connection over profit)Celebrating one year in Seattle Executive Association and how being "the dumbest person in the room" has fueled my growthThe surprising success of my one-off strategy sessions (and why they're outselling my core offers right now)My evergreen webinar on using your podcast to build your brand in 2026Free Webinar: How to Use Your Podcast to Build Your Brand in 2026: https://espressopodcastproduction.kit.com/thepodcasteffectResources Mentioned:Join Podcasters NW (Seattle/PNW area): DM me "EVENT" on Instagram @espressopodcastproductionSeattle Executive Association: https://www.seattleexecs.orgLogo & Branding: Taylor Hanson, Hanson DesignsEvent Planning Support: Whitney Adams-Moore, Electric Butter MarketingConnect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklistWebsite: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/LinkedIn: Hayleigh HayhurstTikTok: https://www.tiktok.com/@espressopodproductionMusic: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production: https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review on Apple Podcasts or Spotify—it truly helps more entrepreneurs find the show!

In this episode of The Marketing Rules Live, the ThinkinCircles team explores how AI is reshaping recruitment marketing from a marketer's perspective. We discuss the rise of AI-generated written content, the risks of overusing automated imagery, and the growing challenge of protecting brand consistency as consultants publish more frequently than ever.This session covers:How AI has increased content volume but not necessarily qualityThe risk of brand dilution when consultants rely too heavily on automationWhy tone of voice, positioning and human judgement still matterThe importance of AI guardrails, policies and internal guidelinesHow agencies can balance efficiency with credibility in 2026Why recruiters must read, refine and sense-check AI output before publishingWe also examine the wider implications of AI use, from sustainability concerns to misinformation risks, and why due diligence is now a business-critical responsibility.AI can accelerate your marketing. It cannot replace your thinking.If recruitment is a people business, then recruitment marketing must remain human at its core.Featuring Chris, Kat, Fiona, Richard and Tayla from ThinkinCircles.The Marketing Rules Podcast is sponsored by Smart Sifty⁠⁠smartsifty.com⁠⁠#MarketingRules#TheVoiceOfRecruitmentMarketingLearn more about James and ThinkinCircles:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

Podcast Guest Mistakes That Hurt Your Crediblity Podcast Guesting Tips: Preparation, Presence & Promotion Episode 299 (Noemi is based in Cyprus) In this conversation with Noemi Beres we explore: why podcast guesting builds authority and long-term visibility how evergreen content continues to work for you over time how to identify and target the right podcast audience why podcast interviews are about the host and audience—not the guest how relationships formed through podcasts lead to business opportunities how to repurpose podcast interviews into ongoing content why preparation and clarity outperform improvisation how to craft and condense your story for podcast interviews how authenticity and presence influence audience perception why consistency and persistence are essential for results how smaller podcasts provide practice and niche access how podcast guesting differs from keynote speaking ----- About our guest Noemi Beres: Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic. She's co-founder of sPodcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts. https://www.podcastconnections.co/ ---- Key Lessons from this Conversation with Noemi Beres: podcast guesting builds brand visibility and authority over time podcast appearances create long-term SEO and evergreen content value anyone can find a podcast niche with proper research successful guesting starts with understanding your ideal audience podcast interviews are about serving the host and audience, not self-promotion building relationships with podcast hosts leads to long-term opportunities repurposing podcast content multiplies marketing reach preparation is essential—guests should not “wing it” strong guest storytelling requires clarity and brevity authenticity and presence create stronger audience connection consistency and persistence drive long-term results in podcast guesting smaller podcasts provide valuable practice and targeted audiences ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill  

Connect With ChazMost entrepreneurs start with passion.But passion alone does not build a business.In this episode of Driven To Win, Chaz Wolfe sits down with golf coach and entrepreneur Eric Cogorno to break down how passion becomes profit when paired with clarity, consistency, and disciplined execution.Eric shares how he went from in person golf coaching to building a powerful online brand with a massive YouTube following and a thriving digital coaching business. His story is a real example of what happens when someone commits to a long term vision and keeps showing up even when growth is slow.This conversation dives into the principles that apply to both business and life. Eric explains how the same mindset that improves your golf swing also improves your business results. Identify the real problem. Focus on repetition. Commit to the process.If you are building a brand, growing an audience, or trying to turn your expertise into income, this episode will challenge how you think about consistency and long term success.KEY TAKEAWAYS• Why passion only works when paired with discipline• The real role consistency plays in building a brand• How Eric used YouTube to build authority and audience• Why your first content will never be perfect and why that is good• The connection between golf improvement and business growth• Why personal development shapes long term success• How entrepreneurs can grow a business without sacrificing family prioritiesConnect with Chaz Wolfe (Host):Website: http://www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Instagram: https://www.instagram.com/gtkfamilymastermind/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/YouTube: https://www.youtube.com/@gatheringthekingsVacation With Entrepreneurial FamiliesEntrepreneur families grow closer, dream bigger, & build legacy together. Join our Family Vacation.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLike what you heard? Share this episode with a friend and leave us a review on Apple Podcasts or Spotify! Join the conversation by visiting GatheringTheKings.com and apply to connect with other high-performing entrepreneurs and their families.

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nina is a LinkedIn™️ Brand Builder and Content and Engagement Strategist for Creators, Coaches, and Consultants. She works with service-based entrepreneurs and visual artists to develop strategies and create digital content that helps them grow their businesses organically on LinkedIn.Nina is a "recovering" film producer and documentary filmmaker. She has worked on Emmy award-winning documentaries, including one she produced, Abraham's Children.Nina is a visual artist and loves spending time in her native Switzerland with her owner, Tigger, an 11-pound Dachshund mix who has her well-trained.In today's episode of Smashing the Plateau, you will learn how to use LinkedIn Live to build your brand and grow your business without the weekly commitment of a podcast.Nina and I discuss:What is LinkedIn Live [04:04]The technical setup process for LinkedIn Live [05:47]What format to use for your LinkedIn Live shows [08:37]What doesn't work as a LinkedIn Live strategy [10:00]The differences between LinkedIn Live and podcasts [13:18]Strategies for interacting with your audience [17:21]How to foster community interaction during LinkedIn Live [20:15]Repurposing LinkedIn Live content into conversation highlights [22:04]Learn more about Nina at https://clockwiseproductions.com and https://www.linkedin.com/in/nina-froriep/.______________________________________________________________About Smashing the PlateauSmashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who've left corporate life to build something of their own.Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.Woven throughout are powerful reminders of how community can accelerate your success.______________________________________________________________Take the Next Step• Experience the power of community.Join a live guest session and connect with peers who understand the journey:https://smashingtheplateau.com/guest• Not ready to join live yet? Stay connected.Get practical strategies, stories, and invitations delivered to your inbox:https://smashingtheplateau.com/news

Former publicist to the stars, Isabelle Knight is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors.  Isabelle joins us to share how you can build your author brand, grow your readership, raise your profile and give your books the best chance of success. //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.   We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.   • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

If they don't know you, they won't invest in you.   In The Vinney And Beau Show episode, How One Podcast Connection Turned Into Millions, Vinney Chopra and Beau Eckstein explain why building your brand online is no longer optional.   Vinney Chopra pushes entrepreneurs to compress a year's worth of growth into months. Beau has proven the power of digital visibility, with videos generating thousands of views and opening new doors.   Their message is simple: people want to know you before they meet you.   In this clip, you'll learn:  

Send a textNeed customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn't rely on massive ad budgets: creative messaging that sticks, social content that compounds, and community presence that earns trust. If your feed is silent, your offers look generic, and your booth shows up empty-handed, this is your reset.We start by reframing branding from logos and wraps to feelings and expectations. Crystal shows how to rename forgettable promos into ownable offers anchored in your story—think a signature checkup named after your mascot or a savings plan with language only your company can claim. Tie colors, taglines, and causes together so every campaign reinforces your identity, not just your price. Then we move to social media—short videos, reels, lives, and stories—where volume and authenticity win. You'll hear why consistency beats polish, how to repurpose your best posts, and what to share about values, team moments, seasonal tips, and community work to build memorability and become a magnet for both customers and talent.Finally, Crystal maps a practical community strategy: show up where your ideal customer gathers with water stations, fun games, QR codes for a monthly newsletter, and a mascot that sparks photos and shares. Align with causes you genuinely support—teachers, veterans, animal rescues—so your presence feels real, not salesy. Run these three lanes together and watch your cost per lead drop as direct calls, branded searches, and referrals rise. It's not flashy; it's focused. It's not about outspending; it's about being unforgettable when urgency hits.If you're ready to turn attention into trust and trust into first calls, hit play, take notes, and start with one move today. Love the show? Subscribe, share this episode with a fellow contractor, and leave a review telling us which tactic you'll try first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Join us in Clean Biz Network! https://www.cleanbiznetwork.app/Get your Cleaning Business Automated! Visit https://cleanbizuniversity.com/automa...Join this channel to get access to perks:   / @ajsimmonsonline  Schedule a 1 on 1 Consultation: https://calendly.com/ajsimmonsLet my lead generation company to set bid appointments for you! Click here https://www.cleanbizcrm.com/leadgener...Follow: @AjSimmonsOnline on Instagram   / ajsimmonsonline  Need Business Insurance? Click this link https://nextinsurance.sjv.io/Ea23K9Need Business Credit? Apply at this linkhttps://americanexpress.com/en-us/ref...Thank you for watching, subscribing, liking, sharing, and commenting!!!!

Do you feel like you are losing your audience the very second a guest interview ends? Is your current podcast style actually building a bridge to your paid offers or is it just a hobby that takes up your time? Are you wondering if the interview format you were told to use is actually the reason your listeners are not buying? Many podcasters fall into the trap of neglecting their own brand authority because they are too busy highlighting everyone else. In this episode, I'm gonna share how you can shift your strategy now to make sure your show serves your business goals instead of just providing a platform for others and that there is a specific balance between solo and guest content that transforms your podcast into a reliable high-converting asset. The secret is found in a podcast structure that prioritizes your own voice through strategic solo shows. By moving toward more solo content, you improve your audience retention because people start showing up specifically for your unique perspective. This shift ensures your show is a key part of your marketing funnel rather than a separate project sitting on the sidelines. This is your guide to reclaiming your platform and establishing true thought leadership in your industry. You will learn how to use podcast networking for growth without losing your status as the primary expert. Transitioning to this model is the fastest way to drive podcast monetization and secure your expert positioning as a leader. If you are ready to stop hiding behind a microphone full of guests and finally step into your authority, this is your next step. Your show needs to be centered on your unique expertise.  It is time to stop being a supporting character in your own brand and start leading the conversation. Let's do this! -Juliana Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/   Connect with me: Website: www.julianabarbati.com Instagram: @julianabarbati_

Are you trying to serve every type of client and feeling burned out? If you're working with everyone, you're likely "leaving six figures on the table." The smartest and fastest-growing agents are doing less, but within a "very specific lane."In this episode, the speaker reveals 50 real estate niches you may have overlooked and explains how finding the right one can completely transform your business. Learn why specializing makes your business "magnetic" and is key to standing out in a crowded market.In this episode, you will learn:Why Niches Work: Specializing helps you build trust faster, makes your marketing easier, and helps you stand out based on relevance, not just price or personality.The Big 5 Categories of Niches: The speaker breaks down ideas by where people are in life (e.g., first-time home buyers, retirees, divorce transitions) careers (e.g., teachers, first responders, remote workers) property types (e.g., luxury homes, new construction, short-term rentals) location (e.g., golf course communities, school districts) and lifestyle interests (e.g., eco-friendly buyers, pet-friendly homes).Pro Tip for Career Niches: Focusing on a career group often provides "built-in communities" like hospitals or union networks, where one relationship can lead to many more.How to Choose Your Niche: Pick a niche that aligns with your life stage or lifestyle, focus on areas with ongoing demand and repeat business (like investors or downsizers), and consistently align your marketing and content to speak directly to that group.Stop chasing and start attracting. When you focus on the right client, you're no longer just another name; you become "a brand, a resource, and a trusted expert."Want the full list of 50+ niches? Grab your seat at the free lunch and learn this week where you can get the full list and a worksheet to help you pick your niche step-by-step: www.thehyperlocalagent.com/class.

I'm a big believer in the personal brand and how it can impact you and your career. I've seen it in my own life, both internally at organizations and as a consultant and a community builder. How others perceive us matters. In this episode, I'm doing something unique, and I'm bringing you one of our sessions from the recent  Nonprofit L&D Collective Career Week. This is a conversation about personal branding with Andy Storch, an author and keynote speaker who is familiar with our L&D world, where you'll learn about the importance of your personal brand and how to build it.▶️ How to Build Your Personal Brand as a Nonprofit L&D Leader with Andy Storch ▶️ Key Points:0:00:00 How a personal brand attracts opportunities0:05:45  How a personal brand creates influence0:07:45 Why having a strong personal brand matters0:10:10 Exercises to intentionally build your brand0:20:05 How you can leverage your LinkedIn presenceResources from this episode:Get your own copy of the Own Your Brand, Own Your Career Workbook.Learn more about Andy's solo book Own Your Career, Own Your Life, and listen to his podcasts.Get access to the full recording of this and all other sessions from  the  Nonprofit L&D Collective Career Week by joining us at the Catalyst tier of the Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!

In this episode, Dr. Willie Jolley talks with legendary broadcaster, activist, and New York Times bestselling author Tavis Smiley on the Wealthy Ways show. They share powerful lessons on turning talent into ability, building a personal brand, and strengthening communication skills. Learn more about your ad choices. Visit megaphone.fm/adchoices

They share the story of launching their business during the pandemic, their adventures as substitute teachers, and their deep roots in the Grayslake community. With humor and authenticity, they discuss adoption, parenting, and the joys of serving neighbors through creative charcuterie boards. The episode captures the spirit of friendship, small-town pride, and the power of giving back, offering listeners a genuine taste of Grayslake's welcoming hometown charm. Friendship, Food, and Community: Lessons from Olive You Charcuterie on Discovering Grayslake In the heart of Grayslake, Illinois, community isn't just a buzzword—it's a way of life. This spirit shines through in the latest episode of the "Discovering Grayslake" podcast, where host David Woll sits down with Kat and Kate, the best-friend duo behind All of You Charcuterie. Their story is a testament to the power of friendship, the resilience of small business owners, and the unique flavor that local entrepreneurs bring to their hometowns. Whether you're a Grayslake local, a small business dreamer, or simply someone who loves a good story, this episode is packed with insights and actionable advice. Let's break down the main themes and tips from Kat and Kate's journey—so you can bring a little more heart, creativity, and community spirit into your own life and work. Table of Contents The Power of Friendship in Business Turning Passion into a Pandemic-Era Business Building a Business with Heart: Inclusivity, Affordability, and Community Balancing Business, Family, and Community Involvement Actionable Tips for Small Business Owners The Grayslake Difference: Why Community Matters Final Thoughts: Authenticity, Kindness, and Local Pride The Power of Friendship in Business Kat and Kate's story begins long before their first charcuterie board. Their friendship, forged as college dorm neighbors, is the foundation of their business. This deep bond is more than just a feel-good backstory—it's a strategic advantage. Key Takeaways: Trust and Communication:** Years of friendship mean Kat and Kate can communicate openly, resolve conflicts quickly, and play to each other's strengths. Shared Values:** Their mutual commitment to authenticity, humor, and community shapes every aspect of their business. Support System:** Entrepreneurship is tough. Having a partner who understands your personal and professional life makes the journey more sustainable and enjoyable. Actionable Advice: Choose business partners you trust deeply.** Shared history and values can help weather the inevitable storms of small business life. Schedule regular check-ins**—not just about business, but about your friendship and well-being. Turning Passion into a Pandemic-Era Business All of You Charcuterie was born out of necessity and creativity during the COVID-19 pandemic. With their catering gigs on hold and corporate jobs feeling less fulfilling, Kat and Kate leaned into their love of food and entertaining. How They Did It: Start Small, Think Big:** They began by making boards for friends and family. When someone offered to pay, they realized they had a viable business. Leverage Past Experience:** Years of working with high-end chefs gave them the skills to create visually stunning, delicious spreads. Adapt to the Times:** With large gatherings off the table, they focused on small, shareable boards perfect for intimate celebrations. Expert Insights: Test your concept with your inner circle.** Friends and family can be your first customers and best marketers. Be ready to pivot.** The pandemic forced many to rethink their business models—flexibility is key. Building a Business with Heart: Inclusivity, Affordability, and Community Kat and Kate's approach to business is refreshingly inclusive. They're committed to making their charcuterie boards accessible, beautiful, and tailored to the needs of their community. Inclusivity in Every Bite No Upcharge for Dietary Needs:** Gluten-free, nut-free, and allergy-friendly options are available at no extra cost. Variety and Quality:** Their boards feature a mix of meats, cheeses, fruits, veggies, and unique items like lemon pepper green beans and stuffed peppers. Affordability and Transparency Cost-Effective Catering:** Charcuterie boards offer a luxurious feel without the high price tag of traditional catering. Clear Communication:** They're upfront about pricing and delivery, with free local delivery and reasonable fees for farther locations. Community Engagement Giving Back:** Kat and Kate regularly donate boards to local fundraisers and school events. Word-of-Mouth Growth:** Their reputation is built on personal connections and community involvement, not flashy advertising. Actionable Advice: Prioritize inclusivity.** Accommodate dietary restrictions without making customers feel like an inconvenience. Engage with your community.** Sponsor local events, donate to fundraisers, and build relationships beyond transactions. Balancing Business, Family, and Community Involvement Kat and Kate are more than business owners—they're moms, school staff, and active community members. Their ability to juggle these roles is both impressive and instructive. Lessons in Balance Embrace Flexibility:** Both women transitioned from corporate careers to roles in the local school system, finding fulfillment and flexibility. Set Boundaries:** They admit to sometimes undercharging or giving away products, but are learning to value their time and expertise. Find Joy in Service:** Subbing in local schools isn't just a job—it's a way to connect with their kids and neighbors. Expert Insights: Don't be afraid to pivot your career.** Sometimes, the best opportunities come from unexpected places. Value your work.** Generosity is important, but sustainability matters too. Actionable Tips for Small Business Owners Drawing from Kat and Kate's journey, here are nuanced, actionable tips for anyone looking to start or grow a small business—especially in a tight-knit community. 1. Start with What You Love—and Know    Leverage your unique skills and passions. Kat and Kate's background in event catering gave them a head start.    Don't wait for perfect conditions—start small and iterate. 2. Build Your Brand on Authenticity    Be yourself in every interaction. Customers are drawn to genuine people.    Share your story—people want to support businesses with heart. 3. Use Social Media Strategically    Even without a website, Kat and Kate built a loyal following on Facebook and Instagram (@allofyoucharcuterie).    Respond promptly to messages and keep your content fresh and engaging.    Don't be afraid to ask for help with new platforms (like TikTok). 4. Prioritize Customer Experience    Offer convenient delivery and pickup options.    Handle setup and cleanup when possible to make events stress-free.    Consider loyalty programs (like punch cards) to reward repeat customers. 5. Give Back—But Set Limits    Support local causes, but don't undervalue your work.    Set clear policies for donations and discounts to maintain sustainability. 6. Lean Into Community Connections    Partner with local organizations, schools, and businesses.    Attend and sponsor community events to increase visibility. The Grayslake Difference: Why Community Matters Kat and Kate's story is inseparable from the fabric of Grayslake. Their business thrives because of the town's unique blend of small-town warmth and open-mindedness. What Makes Grayslake Special: Supportive Neighbors:** Word-of-mouth and personal recommendations drive business. Respect for Differences:** The community rallies around shared values, even when opinions differ. Traditions and Togetherness:** Events like the Freeze opening, tree lighting, and end-of-school rituals foster a sense of belonging. Actionable Advice: Get involved.** Whether it's volunteering at schools or attending local events, show up for your community. Celebrate local traditions.** They're the heartbeat of small towns. Final Thoughts: Authenticity, Kindness, and Local Pride Kat and Kate's journey is a masterclass in building a business that's as nourishing for the soul as it is for the stomach. Their advice for listeners—and for anyone looking to make a difference—is simple but profound: Be unapologetically yourself.** Authenticity attracts the right people, both in business and in life. Do the hard things first.** Tackle your biggest challenges head-on, every day. Spread kindness.** Small acts—like a smile or a helping hand—can transform your community. As David Wool reminds us at the end of the episode, everyone is fighting a battle you can't see. Let's make Grayslake—and every hometown—a little brighter, one charcuterie board (and one act of kindness) at a time. Connect with All of You Charcuterie Facebook & Instagram:** @allofyoucharcuterie Email:** allofyoucharcuterie@gmail.com Website:** Coming soon! Subscribe to Discovering Grayslake on your favorite platform for more stories of local heroes, hidden gems, and the spirit that makes this town truly special. *If you enjoyed this post, share it with a friend, support your local businesses,

Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her first book! This episode is not to be missed!Follow Cory Ruth on Instagram HERE.Order her Book HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Go behind the scenes of one of today's hottest brands with Allison Ellsworth, founder and Lead Creative at poppi. After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years. In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant. You'll also learn: What a “black ops budget” is – and why you need one! The importance of building a brand, not just selling a product What it's really like to pitch on Shark Tank Channel-by-channel social media tips (one might make you squirm) Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you'll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

In this solo episode, I'm sharing the eight books I read (and reread) in 2025 that most shaped how I think, lead, and live. From health and energy, to stress, visibility, relationships, and personal brand, these books met me exactly where I was and helped guide me into what's next. If you're building your 2026 reading list or reflecting on the year behind you, this episode will give you a few powerful additions for your library and your life.Good Energy: The Surprising Connection Between Metabolism and Limitless Health by Casey Means MD Springboard: Transform Stress to Work for You by Dr. Rebecca HeissBE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. by Jen Gottlieb The Pivot Year by Brianna WiestUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will GuidaraBe Who You Came To Be by Tara Renze The Let Them Theory by Mel RobbinsWealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by by Rory Vaden and AJ VadenLet's Stay in Touch! Sign up HERE today!Connect with Barb BettsInstagram: @barbbettsLinkedin: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comBarb Betts is a keynote speaker, CEO, and author who teaches leaders and professionals how to drive growth through authentic, trust-based relationships. With over 23 years of success building multi-million-dollar businesses and leading top-performing sales teams, Barb brings real-world experience and a proven approach to human connection in business. A respected industry leader for more than a decade within the largest trade association in North America, she offers powerful insight into how relationships fuel performance, retention, and results. Barb has worked with top organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios. Her high-energy, actionable keynotes inspire professionals to connect with confidence, lead with authenticity, and transform how they do business—proving that relationships aren't just a soft skill, they're your greatest advantage.

You already have a leadership brand…the question is, does it serve you?Every leader shows up with a reputation. It might be clear and consistent…or vague, confusing, and accidental. Either way, your people have formed an opinion about who you are, what you value, and how you lead.This bumper episode covers the three practical building blocks of a strong leadership identity: clarity on your personal style and philosophy, a leadership brand built from the inside out, and a user manual that removes guesswork so people know how to thrive under you.We'll look at why congruence matters, that tight alignment between what you say, what you tolerate, and how you behave when the pressure is on. Because that's when your true identity is revealed.Foundational tools can be taught, but identity must be designed. When you deliberately shape how you show up, you accelerate trust, influence, and results.How intentional are you about the identity your team experiences every day?Is it deliberate… or just a by-product of habit, pressure, and circumstance?Lock in for this one so you can shape your identity on purpose!Download ALL the free resources we mention here.————————FREE QUIZ: I've developed a 3-question quiz that'll give you a free personalized podcast playlist tailored to where you are right now in your leadership career!Click here to take the 30-second quiz now to get your on-the-go playlist————————You can connect with me at:Website: https://www.yourceomentor.comFacebook: https://www.facebook.com/yourceomentorInstagram: https://www.instagram.com/yourceomentorLinkedin: https://www.linkedin.com/in/martin-moore-075b001/Youtube: https://www.youtube.com/@YourCEOMentor————————Our mission here at Your CEO Mentor is to improve the quality of leaders, globally.

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: Why do most businesses fail, How to build your brand, Is day trading like gambling and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratio

Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry's grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.In This Episode, We Cover:(05:39) Evolving Tricycle Day's Business Model(08:04) Growing Subscribers with Brute Force(11:08) Newsletter Formats: Roundup vs. Q&A(16:36) Turning Readers into a Community(22:19) Upstream Marketing: From Problem to Solution(28:06) Email Deliverability & Censorship Battles(34:00) Customizing Your Community Platform(39:22) Using Events to Build Your Brand(45:01) The MDMA Therapy Approval Rollercoaster This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nick welcomes media expert Omar Hamdi from Dubai to discuss the evolving landscape of media coverage, publicity, and public relations.  With a rich background in traditional media and a passion for technology, Omar shares insights on how businesses of all sizes can leverage media tech to enhance their visibility and authority. The conversation delves into the importance of strategic intent behind media engagement, the role of verification in building trust, and the complementary relationship between personal branding and media coverage KEY TAKEAWAYS Before engaging with media, it's crucial to define the purpose of the PR efforts. Understanding what you want to achieve and who you want to reach can significantly enhance the effectiveness of media coverage. The landscape of media has evolved with technology, allowing businesses of all sizes to access PR opportunities. Utilising media tech can streamline the process of matching stories with the right publishers, making PR more accessible. Leveraging media coverage can enhance a business's authority and credibility. When reputable publications endorse a brand, it adds a layer of trust that can influence potential customers' decisions. Consistency in media engagement and content creation is essential. Building a brand's presence takes time, and results may not be immediate. It's important to trust the process and remain committed to long-term strategies. BEST MOMENTS "If you use technology in the right way, you can make PR accessible to businesses of every size." "The point of the media is in the verification... That's why it's such a letdown when... an esteemed organisation like the BBC edits an interview." "You need to be doing multiple things. You need to be leveraging the sources that align with what your goals are." "The biggest mistake is doing it without any of those things, not knowing why you're engaging with the media." VALUABLE RESOURCES To get your copy of Nick's new book, go to ⁠http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick's LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

BUILD YOUR BRAND w/ Brand Builders Group Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. Watch all episodes on YouTube What You'll Learn Why uniqueness > differentiation How to reinvent yourself instantly ("plant, pivot, and go") Why personal branding is not about you — it's about who you serve The Trajectory Test for long-term success The real reason you're not making money yet How to overcome the fear of rejection Links Free personal brand strategy call: freebrandcall.com/mattlebris Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris Connect with Rory Instagram: https://www.instagram.com/roryvaden/ Website: https://roryvaden.com/

We're diving deep into the final 5+ lessons from my "25 Lessons in 25 Years" series — and I promise you, this one's going to stir your soul. This episode is all about the next version of you, your habits, your mindset, and how to live your WHY with focus, fortitude, faith, and fire. After 25 years in the trenches — training, coaching, building businesses, leading people, and walking through both triumphs and trials — these final lessons are the culmination of everything I've learned about impact, growth, and living life on purpose. So grab your journal, take a deep breath, and let's get your mind right. Here is what we will go deep on today with my lessons: LESSON 21: Have You Even Met the Best Version of You Yet? Stop letting your past — good or bad — define your future. You are not your job title, your bank account, or your achievements. You are defined by how you live with purpose, love your people, and the impact you make in this world. LESSON 22: Your Habits Make or Break You Success isn't built on motivation — it's built on habits. Your habits will either set you up for greatness or sabotage your growth. From morning routines to movement, journaling to phone boundaries, all the way to evening routines--your systems shape your story. LESSON 23: Get Your Mind Right In the good times and the tough times, yep, you gotta GET or you gotta KEEP your mind right. Mindset determines everything. You can't have a 7-figure or an 8-figure impact with a 3-figure mindset. And remember: to truly get your mind right, you've got to tune into your whispers--not the world's noise. Your whispers are God's voice guiding you toward your divine calling. LESSON 24: Drink the Juice What's giving you juice right now? What fires you up? What's that one thing that gets you out of bed before sunrise ready to attack the day? If you've lost your juice — get around people who have it. Passion is contagious. Also, discover what's giving me the most "juice" these days. LESSON 25: Build Relationship Equity Relationships are your greatest asset. Period. The people you pour into today might be the very ones who show up to help you 15 or 20 years down the road. Build your network before you need it. Keep serving. Keep giving. Keep showing up for people. LESSON 26: Build Your Brand, Protect Your Reputation It can take 20 years to build a reputation… and one bad decision to destroy it. Guard your integrity. Lead with honor. Choose wisely. LESSON 27: Lead, Lead, Lead A leader of one, a leader of many — if you can't lead one, you can't lead any. Lead yourself first. Five leadership truths I've learned: 1. Hire slow, fire fast. 2. Listen with your ears AND your eyes. 3. Culture leads to cash. 4. Cash flow is the lifeblood — keep your eyes on it. 5. Set high expectations and live them out. LESSON 28: Show Up as Extraordinary. Period. Extraordinary doesn't just happen — it's a choice. LESSON 29: Who Do You Want to Be a Hero To? Who do you want to be a hero to — your kids? Your spouse? Your team? The people you serve? And instead of just asking yourself, "What are you willing to die for?" Ask, "What are you willing to LIVE for?" LESSON 30: Live Your WHY…Live Your Purpose. When and why did you start your mission? Are you still living from that place of divine purpose? Are you living your divine uniqueness on a regular basis and creating maximum IMPACT?! This lessons shares it all and ends with some fire!! That's a wrap. I hope this episode recalibrated your energy, reminded you of the deep-seated passion and purpose inside of you, and ignited a fire within you to go out and do good in the world. This also culminates my 25-lessons and sets up one of the MOST IMPORTANT podcast episodes out of 450 thus far. Be sure to tune-in NEXT week to hear some of the biggest news of my entire 25+ year fitness career. Do NOT miss it! Until then, cherish each of the lessons shared and continue to live each and every day to the fullest. If you can do us a favor and please forward this episode to a friend, family-member, co-worker or colleague…or please share it on your social media or within your community newsletter/email. We appreciate you sharing some "IMPACT"… You can tag us at: IG: @ToddDurkin #IMPACTShow #ToddDurkin #Top25Lessons Montana Retreat Coming Up November 13th, 2025!!! Ready to join me in Whitefish, Montana in just a few weeks for what will be an absolutely game-changing, epic experience at the Todd Durkin Annual Mountain Retreat? Want to go deeper on business, leadership and life and create even more success and significance? Ready to further IGNITE your passion, purpose, and IMPACT? If so, then join me for our 2025 Annual Mountain Retreat in Whitefish, Montana, November 13–16, 2025. This 2.5-day retreat is for ALL purpose- driven leaders, high-performers, fitness enthusiasts/professionals, and visionaries who are ready to dream big, expand their legacy, step into their next chapter with clarity and power…and be ready to be IGNITED with more passion, purpose, and IMPACT!! Save your spot NOW at: www.ToddDurkin.com/mountainretreat2025

Have you ever felt like you're hiding behind a facade of expectations and perceptions, concealing your true identity? Jen Gottlieb knows that feeling all too well. From being a gym trainer to becoming a powerhouse entrepreneur, she has lived the transformation of shedding societal masks and embracing authenticity. Drawing from her personal experiences, Jen unveils the power of finding your voice, building your brand, and living your dream through her book BE SEEN.  From the days of feeling invisible as a gym trainer to the moment she stepped into her authentic self as a thriving entrepreneur, Jen reveals how she broke free from the confines of conformity, ventured into the unknown of entrepreneurship, and carved her path to success.  This episode of The Greatness Machine is all about uncovering the moments of vulnerability, the triumphs of self-discovery, and the evolution from hiding to shining.  Topics include: Jen looks back at how her entrepreneurial journey started Co-founding Super Connector Media and helping brands online Jen talks about the lessons she learned from acting and being in musical theater The importance of taking action and how it organizes one's path towards their goals Jen explains the difference between “creation” and “manifestation” Jen discusses the concept of the “Rule of 51%”  Experiencing imposter syndrome and why you need to embrace it Embracing the fluctuations in confidence and emotions Overcoming fear and embracing the unknown The benefits of committing to small steps to achieve significant shifts in mindset Jen talks about her newest book “Be Seen” And other topics… Connect with Jen: Website: https://jengottlieb.com/ LinkedIn: https://www.linkedin.com/in/jengottlieb Instagram: https://www.instagram.com/jen_gottlieb/ Facebook: https://www.facebook.com/Jenleahgottlieb/  Book:https://www.amazon.com/BE-SEEN-Voice-Brand-Dream/dp/1401972586  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Speed up hiring with Indeed!Now get a $75 sponsored job credit when you go to Indeed.com/trent Don't overpay for your data plans. Get premium data plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/trent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sign up for your $1/month trial period at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/trent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/trent Try it risk-free now with a 30-day money-back guarantee! In this powerful conversation, I sit down with Rory Vaden, bestselling author, speaker, and personal branding expert , to dive into the heart of what it really takes to become both wealthy and well-known. We break down the importance of mastering one thing and how becoming great at it is the real secret to standing out in today's noisy world. Rory shares insights from his new book Wealthy and Well-Known, and we explore practical strategies for building a personal brand that truly lasts. One of the most impactful moments? We talk about why the best person you're qualified to serve is the person you once were. If you've ever wondered how to build your brand with clarity, focus your energy where it matters most, and create real impact , this is a must-listen.