Customer Relationship Marketing (Master)

Customer Relationship Marketing (Master)

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Die Fähigkeit eines Unternehmens, durch ein systematisches Beziehungsamarketing Kunden dauerhaft an die Produkte- und/oder Serviceleistungen zu binden und dabei der Kundenlebenswert (customer lifeitime value) kontinuierlich zu steigern, gehört zu den wertschöpfendsten Aktivitäten in der betriebliche…

Internationale Hochschule Bad Honnef - Bonn (IUBH)


    • Jan 30, 2013 LATEST EPISODE
    • infrequent NEW EPISODES
    • 9 EPISODES


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    Latest episodes from Customer Relationship Marketing (Master)

    Customer Relationship Marketing - Lektion 9: CRM in ausgewählten Sektoren

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    Customer Relationship Marketing - Lektion 8: Analytische CRM-Prozesse

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    Customer Relationship Marketing - Lektion 7: Operative CRM-Prozesse

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    Customer Relationship Marketing - Lektion 6: Electronic Customer Relationship Marketing

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    Customer Relationship Marketing - Lektion 5: Kundenrückgewinnung

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    Customer Relationship Marketing - Lektion 4: Kundenbindung

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    Customer Relationship Marketing - Lektion 3: Kundengewinnung

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    Customer Relationship Marketing - Lektion 2: Kundenbeziehungsstrategien

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    Customer Relationship Marketing - Lektion 1: Begriff und Grundlagen des Customer Relationship Marketings

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