Podcasts about Relationship marketing

In this solo episode of Referrals Done Right, Scott challenges listeners to think differently about success by asking a simple but powerful question: What does your ideal Tuesday look like? Too often, people spend years chasing milestones, promotions, revenue goals, and achievements without ever considering the day to day life attached to those outcomes. Scott explores why success is not defined by occasional highlights but by the ordinary days that make up the majority of our lives. After all, life is not made up of milestone moments. It is made up of TuesdaysThroughout the episode, Scott shares insights on freedom, fulfillment, and intentional living. He explains how many people become trapped in a cycle of preparing to live instead of actually living, constantly pursuing future goals without evaluating whether those goals lead to a lifestyle they truly want. By focusing on your ideal ordinary day, rather than a distant vision of success, you can begin making decisions that align with the life you want to experience every week. This episode is a practical reminder that the quality of your life is found in the routine moments, not just the celebrated ones.You Will Learn:• Why designing your ideal Tuesday is more important than designing your next milestone• How success can create new obligations that impact your freedom and lifestyle• The difference between preparing to live and actually living in the present• Why your calendar often reveals the truth about your priorities and values• How to evaluate whether your current decisions are leading toward the life you actually want---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Thrilled to have interviewed Derek Coburn on the latest episode of the Top Advisor Podcast! Derek built and sold a thriving financial practice, created the renowned networking community Cadre, and is a bestselling author challenging the conventional views on retirement. Whether you're a financial advisor or a growth-minded professional, his journey and perspectives are a must-listen. Here are 3 key takeaways for you: Curated Networking Beats Cold Outreach: Derek found greater success – and deeper relationships – by moving away from mass networking events and instead hosting highly curated, small-group gatherings that create meaningful connections.Tired of large, impersonal networking events? Derek shares how hosting smaller, curated roundtable lunches led to deeper connections and eventually grew into Cadre, a thriving community for entrepreneurs and business leaders Redefining Retirement: Question the traditional model of retirement. The story of Derek's Dad and his book Let's Retire Retirement shows that maintaining purpose beyond 65 can not only improve well-being but also offer financial flexibility.Derek challenges traditional thinking about retirement, asking: Should we be steering clients toward a destination they may not truly want? It's About Being Present, Not Just Planning:True wealth is about maximizing meaningful moments with family and friends throughout life—not deferring them until “someday.” Don't underestimate the value of $50,000 moments.Check out this episode for practical ideas on building your network, challenging outdated industry advice, and living life more fully now and later! Episode Sponsors:  Nexruto The Cates Academy for Relationship Marketing . Connect with Derek Coburn: www.DerekCoburn.com https://www.cadredc.com/ linkedin.com/in/derekcoburn Book:  Let's Retire Retirement Resources: RapidFire Referrals Get a copy of “The Language of Referrals” Get a copy of “Radical Relevance” Grab your copy of The Hidden Heist today! Connect With Bill Cates: BillCates@referralcoach.com Referral Coach Homepage Hire Bill for Coaching Enroll in The Cates Academy

If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step. Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership. Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward. https://www.nobrokemonths.com/teach-to-sell-preorderWhat you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This episode originally aired in September of 2024. Scott sits down with Penny Zenker, a world-renowned productivity expert and author of The Productivity Zone and The Reset Mindset. Penny shares her journey from experiencing a life-changing event at 19 to becoming a leading authority on focus and productivity.She introduces her "Reset Moments" framework, explaining how both big and small resets can help us reduce stress, boost productivity, and stay aligned with our goals. Penny also offers practical tips for business owners on prioritizing tasks, avoiding the pitfalls of multitasking and creating habits that foster intentional leadership.Whether you're a small business owner or simply looking for ways to improve your focus, this episode is packed with actionable advice to help you reset, refocus, and lead with clarity. Tune in to learn how you can transform chaos into clarity with Penny's proven strategies!---Penny Zenker's Links:The Reset Mindset Book - https://pennyzenker360.com/the-reset-mindsetPenny's Website - https://pennyzenker360.comFB - https://www.facebook.com/PennyzPerspective---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott speaks directly to entrepreneurs, leaders, and professionals who feel stuck between where they are today and where they believe they are meant to go. Using the story of Moses and the burning bush as a framework, he explores the relationship between calling, self doubt, and action. Scott challenges the common belief that successful people wait until they feel ready before making a move. Instead, he argues that purpose often shows up in the middle of ordinary life and that growth begins when we respond to the opportunities and nudges already in front of usThroughout the episode, Scott breaks down the three stages of calling, conflict, and confirmation. He shares personal examples from his own life and business journey, highlighting how confidence is rarely present at the beginning of something meaningful. Rather than waiting for certainty, he encourages listeners to embrace discomfort, trust the process, and focus on taking the next step. This episode is a powerful reminder that readiness is often a myth, and that the future belongs to those willing to move forward before they feel fully prepared.You Will Learn:• Why purpose often appears during ordinary moments rather than dramatic breakthroughs• How self doubt and fear show up when you are standing near growth opportunities• Why waiting to feel ready can keep you stuck for years• The difference between confidence and commitment when pursuing a goal• How taking one imperfect step can create the momentum needed for clarity and growth---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Text the Wedding Planning HotlineIn this episode of The Planner's Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth.If you've been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really works.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must remain the decision-makers while using AI as a tool to strengthen expertise, deepen customer relationships, and improve business outcomes. You'll learn why AI should enhance your knowledge rather than replace it, how to train AI around your company's goals and values, and the questions every leader should ask before using AI-generated recommendations. If you're responsible for marketing, sales, leadership, customer relationships, or business strategy, this episode offers practical guidance for maintaining control while leveraging AI effectively. In This Episode: Why AI naturally influences decisions and direction The difference between getting AI to do more and getting AI to be more effective How leaders can maintain ownership of their expertise Why your brand voice must remain stronger than AI suggestions The importance of building AI libraries and organizational knowledge Questions to ask before every AI prompt How to keep customer relationships at the center of AI adoption A simple test to determine if AI is helping or leading your business Key Takeaway Before every prompt, ask yourself: What am I trying to accomplish? Why does it matter to my audience? What action do I want people to take? Does this align with our company values and goals? The more direction you provide, the more valuable AI becomes. Connect With World Innovators // Website: www.worldinnovators.com Subscribe for weekly conversations on AI, leadership, trust-building, marketing strategy, and practical business growth. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this solo episode of Referrals Done Right, Scott dives into one of the biggest challenges people face during seasons of uncertainty. How do you think clearly when emotions are loud and the future feels unclear? Building off the response to his previous episode on life pivots, Scott shares the mindset shifts and practical habits he is personally using to process major decisions with intention instead of panic. From creating space and limiting distractions to seeking outside perspectives and leaning into faith, this episode is a powerful reminder that clarity rarely comes through chaosThroughout the episode, Scott explores the emotional side of transition and why so many people struggle to separate fear from truth. He talks about the importance of stepping away from digital noise, grieving old identities, and understanding that uncertainty is often part of growth. Rather than obsessing over having the entire future mapped out, Scott encourages listeners to focus on the next right step. This episode offers a grounded and thoughtful framework for navigating change with more perspective, self awareness, and trust in the process.You Will Learn:• Why most bad decisions are made from overwhelm, not lack of intelligence• How creating intentional space helps bring clarity during uncertainty• The value of outside perspective from mentors, coaches, and trusted relationships• Why fear and familiarity often keep people stuck in old identities• How to focus on the next right step instead of needing every answer upfront---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Melanie Hinton, co-founder of Elevanti Solutions, for a conversation centered around relationships, strategic problem solving, and building businesses through community. Melanie shares how losing her job during the wave of layoffs in the Washington, D.C. area ultimately became the catalyst for launching her own consultancy alongside her business partner. Rather than focusing solely on marketing tactics, Elevanti approaches businesses by identifying “lead leaks,” strengthening reputation and communication strategies and helping clients solve the real problems holding them back from growthThroughout the episode, Scott and Melanie dive into the power of collaboration over competition, the importance of intentional relationship building, and why personalization matters more than ever in today's AI driven world. Melanie also shares the inspiration behind PERC, a free virtual networking community designed to bring together entrepreneurs, consultants, and small business owners from all over the world. This episode is packed with practical insight on referrals, partnerships, leadership and creating meaningful human connection in a digital age.We Dive Into:• Why most businesses do not have a lead generation problem but a “lead leak” problem• The importance of building relationships with an abundance mindset• How personalization and authenticity help businesses stand out in an AI driven world• Why strong business partnerships require complementary strengths and honest communication• How intentional networking communities can create long term opportunities and growth---Episode Markers:(0:00) - Show Start & Introduction---Melanie Hinton's Links:Website - https://www.elevantisolutions.comLinkedin - https://www.linkedin.com/in/melaniehintonIG - https://www.instagram.com/melaniehintonElevanti Linkedin - https://www.linkedin.com/company/elevanti-solutionsElevanti IG - https://www.instagram.com/elevanti_solutions---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful. In this episode of the Grounding AI Podcast, Donna Peterson discusses why AI is truly a double-edged sword and how leaders can use AI strategically without losing the expertise, relationships, and trust that make their company unique. Donna shares practical ways to guide AI so it supports critical thinking instead of replacing it, while helping teams stay aligned with company values, communication style, and long-term relationship building. If your company is implementing AI tools, this episode will help you think more intentionally about how AI should fit into your business strategy and customer communication. In This Episode: Why AI can unintentionally create generic messaging How leaders should guide teams using AI Why human expertise still matters most The importance of protecting your company voice How to use AI to strengthen critical thinking Ways AI can support relationship-focused marketing Questions to ask before using AI for communication A practical AI prompt leaders can start using immediately Key Takeaway: AI works best when it supports human expertise — not when it replaces it. Action Step: Before using AI this week, write down- What you already know from experience What makes the situation unique What relationships you are trying to strengthen Then use AI to improve and organize your thinking, not replace it. Watch the full episode and learn how to keep AI aligned with your company's voice, relationships, and long-term goals. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Relationship Marketing for Neurodivergent Podcasters: Grow Your Show Without Burning Out (with Cheryl Plof) Most autistic and neurodivergent podcasters are told to “sell harder” and “show up more” instead of being taught how to connect like humans. If you're a sensory‑sensitive, easily overwhelmed creator who wants real podcast growth without burning out, this episode is for you. Join me for an eye‑opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility coach for values‑driven creators. Discover how to use relationship marketing to turn your podcast into a gentle, sustainable business tool that builds genuine connections, supports your mental health, and grows your brand at a pace that actually works for your brain. Cheryl shares practical, step‑by‑step media strategy tips designed for busy, neurodivergent minds who don't have endless energy for networking, content, or social media. You'll learn how to stay authentic, avoid overwhelm, and ditch fake tactics and vanity metrics so you can focus on what really matters: serving your people and protecting your energy. Join CFG Elite Podcast: https://bit.ly/CFG-Elite-PodcastShop CFG Merch: https://bit.ly/CFG-MallBuy Me a Virtual Smoothie: https://bit.ly/support-CFG Leave a Review: Share your thoughts: https://bit.ly/Review-CFG Stay Connected: CrazyFitnessGuy Main Site: https://c.f.g.crazyfitnessguy.comJimmy's Site: https://jimmy.crazyfitnessguy.com

Relationship Marketing for Neurodivergent Podcasters: Grow Your Show Without Burning Out (with Cheryl Plof) Most autistic and neurodivergent podcasters are told to “sell harder” and “show up more” instead of being taught how to connect like humans. If you're a sensory‑sensitive, easily overwhelmed creator who wants real podcast growth without burning out, this episode is for you. Join me for an eye‑opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility coach for values‑driven creators. Discover how to use relationship marketing to turn your podcast into a gentle, sustainable business tool that builds genuine connections, supports your mental health, and grows your brand at a pace that actually works for your brain. Cheryl shares practical, step‑by‑step media strategy tips designed for busy, neurodivergent minds who don't have endless energy for networking, content, or social media. You'll learn how to stay authentic, avoid overwhelm, and ditch fake tactics and vanity metrics so you can focus on what really matters: serving your people and protecting your energy. Join CFG Elite Podcast: https://bit.ly/CFG-Elite-PodcastShop CFG Merch: https://bit.ly/CFG-MallBuy Me a Virtual Smoothie: https://bit.ly/support-CFG Leave a Review: Share your thoughts: https://bit.ly/Review-CFG Stay Connected: CrazyFitnessGuy Main Site: https://c.f.g.crazyfitnessguy.comJimmy's Site: https://jimmy.crazyfitnessguy.com

In this solo episode of Referrals Done Right, Scott tackles one of the hardest but most important questions people face in business and life. How do you know when it is time to pivot? While persistence and discipline are often praised as the keys to success, Scott explains that there is a major difference between pushing through a meaningful challenge and staying trapped in something that no longer aligns with who you are becoming. Drawing inspiration from Seth Godin's concept of “The Dip,” he explores the tension between resilience and the wisdom required to recognize when a path has become a dead endThroughout the episode, Scott breaks down three major signs that it may be time to make a change. From internal misalignment and changing industries to fear disguised as loyalty or discipline, he challenges listeners to honestly evaluate whether they are still growing or simply holding on because change feels uncomfortable. This episode is a thoughtful and powerful reminder that some of the greatest growth in life comes not from avoiding uncertainty, but from having the courage to step into it intentionally.You Will Learn:• How to recognize the difference between a temporary “dip” and a true dead end• Why success on paper does not always equal fulfillment internally• The importance of adapting when industries and environments evolve• How fear can keep people stuck long after they know change is necessary• Why some of the best opportunities in life begin after letting go of old identities---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams? In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership insights on how businesses can approach AI implementation in a way that strengthens communication, improves team alignment, and builds long-term trust. As more companies invest heavily in AI tools, many leaders are realizing the challenge is no longer access to technology. The real challenge is helping teams use AI in ways that improve decision-making, relationships, and business growth. In this episode, you'll learn: Why AI adoption often fails inside organizations How leadership communication impacts AI success The difference between AI usage and meaningful business results Ways to help teams feel more confident using AI tools How executives can create stronger alignment around AI initiatives Why trust and clarity matter more than speed If your company is trying to scale AI adoption while keeping teams connected and productive, this episode offers practical ideas you can apply immediately. Subscribe for weekly conversations on AI leadership, B2B marketing, business growth, and relationship-driven strategy. Listen to more episodes from the Grounding AI Podcast here: https://youtube.com/playlist?list=PLHaiJYXhZ8PD-8NolyFNPeGx7XAK4ZeJt&si=uo0DWXSlQwX5cmFs *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of Referrals Done Right, Scott and Kelly sit down with Andrew Biernat, consultant, speaker, and author of "The Team That Loves Mondays", for a conversation about workplace culture, employee engagement, and what truly motivates people at work. Andrew shares how his own early career struggles led him to rethink traditional leadership and management approaches. From misalignment in corporate roles to discovering the deeper drivers behind motivation, he explains why engagement is not about perks or surface level incentives. It is about helping people feel connected, empowered, and valued in the work they doThroughout the episode, the conversation dives into leadership mistakes that quietly destroy culture, why most performance improvement plans fail and how managers can create environments where people actually want to contribute and grow. Andrew introduces his “performance enhancing vitamins” framework centered around autonomy, belonging, and competence, while also breaking down practical ways leaders can improve communication, accountability, and trust inside their organizations. This episode is packed with real world insights for anyone looking to build a healthier team culture and stronger leadership habits.You Will Learn:• Why employee engagement starts with alignment and meaningful work• The difference between managing people and truly leading them• How autonomy, belonging, and competence impact workplace motivation• Why most performance improvement plans fail to create lasting change• Practical ways leaders can improve communication, accountability, and culture---Episode Markers:(0:00) - Show Start & Introduction---Andrew Biernat's Links:Website - https://andrewbiernat.comLinkedin - https://www.linkedin.com/in/andrewjbiernatFB - https://www.facebook.com/andrewjbiernat---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um eine Frage, die im Relationship Marketing oft unterschätzt wird: Was ist eigentlich der Unterschied zwischen einem Kunden, der bleibt, weil er überzeugt ist und einem, der bleibt, weil der Wechsel zu teuer ist? Wir schauen uns an, wie Commitment in Geschäftsbeziehungen entsteht, warum Beziehungsqualität mehr ist als Produktqualität und was echte Kundenbindung von reiner Abhängigkeit trennt.____________________________________________Marketing-News der Woche:TikTok öffnet Ads für KI-AgentenTikTok hat bei TikTok World 2026 neue KI-Werbelösungen angekündigt. Besonders relevant ist der MCP-Ansatz: Eigene KI-Agenten sollen Kampagnen planen, starten und optimieren können. Dazu kommen neue Symphony-Funktionen, KI-Avatare und Übersetzungen. Plattformen automatisieren zunehmend die operative Kampagnenarbeit. Print-Mailings liefern starke Performance-ZahlenKlingt erstmal altmodisch, ist für Marketing aber spannend: Die aktuelle CMC Print-Mailing-Studie 2026 zeigt laut Absatzwirtschaft eine durchschnittliche Conversion Rate von 4 % bei physischen Mailings an Bestandskunden. Empfängerinnen gaben außerdem knapp 25 % mehr aus als bei vorherigen Bestellungen, der ROAS lag bei 961 %. Nicht jeder relevante Kanal ist digital. Gerade im Bestandskundenmarketing kann Print weiterhin messbar funktionieren. Messproblemen durch KI in der WerbungKI Werbung kann zwar effizienter machen, aber auch weniger transparent. Wenn Plattformen immer stärker automatisieren, wird es für Marketingteams schwieriger, Kampagnenergebnisse sauber zu erklären und Budgets intern zu verteidigen. Das passt gut zu den aktuellen Trends rund um Google Ads, TikTok und automatisierte Media-Systeme.KI treibt den Markenwert nach obenGoogle ist wieder die wertvollste Marke der Welt, vor Apple, Microsoft und Amazon. Kantar beziffert den Gesamtwert der Top 100 auf 13,1 Billionen US-Dollar, ein Plus von 22 %. KI-Marken und Tech-Plattformen gewinnen massiv an Markenwert. Europäische Marken wachsen stabil.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In this solo episode of Referrals Done Right, Scott breaks down one of the biggest reasons businesses struggle to generate consistent referrals. Lack of clarity. Most customers like the people they work with and trust the service they receive, but they still struggle to refer them because they cannot clearly explain what makes them different. Scott introduces the idea of “Brand DNA” and explains why every business owner needs a simple, repeatable message that clearly communicates who they help, what problem they solve, and why they stand outThroughout the episode, Scott walks listeners through practical exercises to uncover their own positioning statement and emotional brand messaging. He emphasizes that referrals are not built around products or services alone. They are built around solving emotional problems like confusion, fear, overwhelm, and uncertainty. This episode is a powerful reminder that the goal is not just to do good work. The goal is to be understood well enough that people can confidently talk about you when you are not in the room.You Will Learn:• Why confused people rarely generate referrals for your business• The three core components that make up a strong brand message• How emotional problems create stronger referral opportunities than products alone• A practical framework to create your own positioning statement and tagline• Why being different matters more than simply being “better” in a crowded market---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In part two of the customer retention series, Stacey dives into one of the most powerful — and often overlooked — ways to keep customers coming back: building genuine relationships. From remembering names to creating simple systems that help customers feel seen, heard and valued, this episode explores why retention is far more effective than constantly chasing new customers. Stacey shares practical examples from her own business, explains how small personal touches can dramatically increase loyalty, and challenges business owners to embed relationship-building into their daily processes. If you want stronger customer connections, better retention and more sustainable revenue, this episode delivers simple strategies you can start using immediately.See omnystudio.com/listener for privacy information.

Most people jump into AI too quickly. They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their industry. In this episode of Grounding AI, Donna Peterson shares why better AI results actually begin before the prompt itself. After presenting and moderating AI roundtables at the Women in Finishing Forum, Donna noticed a common pattern. Whether people were brand new to AI or using it every day, many were still unsure if they were using it effectively. This episode walks through four important questions every leader and team member should ask before using AI tools: Why do I want to use AI? What do I want to use it for? What goals should this support? How will I use AI collaboratively instead of treating it like a search engine? Donna also explains: Why AI works best as a conversation How to get more personalized and industry-specific responses Why relationship-building should still stay at the center of communication How to guide AI without letting it take your work in the wrong direction A simple exercise that can dramatically improve your prompts immediately If AI responses have ever felt too generic, this episode will help you rethink how you approach prompting and collaboration. Action Step: Before your next prompt, write this sentence first: “I want to use AI to help me __ so I can __.” Then continue asking questions until the response truly aligns with your goals. !! Listen and Subscribe!! If this episode helped you think differently about AI, please leave a review, share the episode, and subscribe to Grounding AI for more practical conversations about leadership, AI, and business growth. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of Referrals Done Right, Scott sits down with David Peterson and Alex Shattuck for a deep conversation about what it actually takes to scale a business without becoming trapped by it. Drawing from their own experiences building multiple high performing agencies, David and Alex break down the hard lessons they learned through failure, burnout, recruiting struggles, and leadership growth. What started with door knocking, long hours, and constant chaos eventually evolved into businesses built on systems, specialization, delegation and intentional team buildingThroughout the conversation, they challenge many of the common beliefs business owners hold about scaling. Instead of trying to do everything yourself, they emphasize the importance of replacing yourself piece by piece so you can focus on the work that actually moves the business forward. From hiring assistants and building specialized teams to changing your mindset around investments and leadership, this episode is packed with practical insights for anyone looking to create more freedom, profitability, and long term growth.We Discuss:• Why most business owners stay stuck by trying to do everything themselves• The importance of building specialized teams instead of relying on generalists• How investing in people, systems, and support creates long term freedom• Why recruiting and onboarding are the foundation of scalable growth• The mindset shifts required to stop operating like an employee and start thinking like a true business owner---Episode Markers:(0:00) - Show Start & Introduction---Scale & Profit Links:Website - https://www.scaleandprofitseminar.comCoach P Website - https://coachpconsulting.comAutopilot Website - https://www.autopilotrecruiting.comCoach P IG - https://www.instagram.com/coach_p_consulting---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott challenges the idea that people are truly running out of time. Instead, he argues that most people are running out of space inside the time they already have. From the moment the day begins, many people immediately jump into reaction mode by checking emails, scrolling social media, and responding to everyone else's priorities before focusing on their own. Over time, that constant mental switching drains energy, attention and clarity long before the work that truly matters ever gets done.Scott introduces the concept of “the space between” as the missing ingredient for better decision making, leadership and personal growth. Whether it is five minutes between meetings, a pause before reacting, or intentionally protecting your mornings, creating space allows you to think clearly instead of simply reacting. This episode is a practical reminder that burnout is not always caused by doing too much. Often, it comes from never giving yourself time to reset, reflect and operate with intention.In This Episode:• Why most people do not lack time, but instead lack intentional space• How constant interruptions drain your energy and decision making ability• The importance of protecting your mornings from reaction mode• Why creating pauses between tasks can improve clarity and focus• A practical framework for operating with more intention and less overwhelm---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Hey Winner, Marketing doesn't have to mean posting constantly, chasing algorithms, or feeling like you're always behind. In this episode, I'm joined by Lindsay Fletcher, a Relationship Marketing and Sales Strategist who has built a thriving, seven-figure service business without relying on a large social media following. Lindsay brings a refreshing, grounded perspective on how real growth happens through trust, connection, and intentional relationships. We talk about what relationship marketing actually is, why it's one of the most sustainable ways to grow your business, and how to create meaningful connections that naturally lead to sales without burnout. If you've been craving a simpler, more human approach to marketing, this conversation will feel like a deep exhale. This episode is especially for business owners who want their marketing to feel aligned with their values, their faith, and their season of life. Rooting for you ~ Gabe   Listen to hear: What relationship marketing actually is (and what it's not) so you can stop chasing tactics that don't fit your business or season Why relationship marketing is one of the most effective and sustainable ways to grow your business without relying on constant social media activity How to create genuine connections that naturally lead to referrals, repeat clients, and consistent sales   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early  Lindsay's website: https://lindsayfletcher.co/ Free gift: Relationship Marketing Checklist https://lindsayfletcher.co/relationshipmarketing

In this episode of Referrals Done Right, Scott sits down with Leigh-Leigh Kossman for a powerful and personal conversation about navigating seasons of waiting, rediscovering purpose, and activating joy. Leigh-Leigh shares her own journey through a difficult transition when her children left home, forcing her to reevaluate where her identity and fulfillment truly came from. Through faith, reflection, and action, she found a new calling in coaching and speaking, helping others reconnect with purpose and move forward with intention.Throughout the conversation, Leigh-Leigh introduces practical frameworks for growth, including her “experiment to experience purposeful progress” approach and the importance of awareness, gratitude, and energy. She emphasizes that waiting is not a passive season, but an opportunity to take action, try new things, and trust the process. This episode is a reminder that your next chapter is not something you stumble into. It is something you intentionally step into with faith, patience, and a willingness to grow.In this episode, you will learn:• How to navigate seasons of waiting and uncertainty with intention• Why experimenting and taking action leads to purposeful progress• The role of gratitude and energy in shaping your daily experience• A simple framework to grow through challenges instead of avoiding them• How serving others and making connections can bring clarity and joy---Episode Markers:(0:00) - Show Start & Introduction---Leigh-Leigh Kossman's Links:Website - www.leighleighkossman.comInstagram - https://www.instagram.com/leighleigh_kossmanLinkedin - https://www.linkedin.com/in/leigh-leigh-kossman-185403117Facebook - https://www.facebook.com/leighleighkossmancoaching---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode, Scott shares a powerful takeaway from a recent event that reinforces one of the core principles of growth in both life and business. You are only one conversation away. Reflecting on the connections, introductions, and conversations that happened throughout the week, he breaks down how proximity to the right people can open doors, create opportunities, and ultimately lead to transformation. The message is clear. If you want to level up, you have to be intentional about the rooms you put yourself in and the people you surround yourself with Scott challenges listeners not just to seek out connectors, but to become one. Instead of waiting for opportunities, create them for others by making introductions, adding value, and leading with a servant mindset. He emphasizes that growth does not happen by staying in the same circles and having the same conversations. It comes from stepping outside your comfort zone, prioritizing meaningful connections, and taking consistent action. This episode is a reminder that your next breakthrough is likely tied to the next relationship you choose to build.In this episode, you will learn:• Why you are only one conversation away from your next opportunity • How the rooms and environments you choose directly impact your growth • The value of becoming a connector instead of just seeking connections • Why intentional introductions can create exponential opportunities • A simple challenge to take action and build one meaningful connection this week---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Kristen McGarr, founder of Adroit Insights, to break down why so many small businesses struggle with sales systems, CRM adoption, and sustainable growth. Kristen shares her experience as a fractional Chief Revenue Officer and explains how aligning marketing, sales, operations, and finance is the key to driving consistent revenue. She challenges the common belief that simply adding tools or hiring more people will solve growth problems, emphasizing instead the importance of clarity, process, and intentional structure.Throughout the conversation, Kristen highlights how many businesses are unknowingly working against themselves due to disconnected systems and inconsistent sales processes. She walks through how to simplify technology, create repeatable workflows, and build accountability without micromanaging. The episode also dives into follow up strategies, relationship building in a digital world, and how to turn existing customers into a reliable source of referrals. This is a practical and eye opening conversation for anyone looking to clean up their systems and create predictable growth.You Will Learn:• Why most CRM systems fail without a clear and consistent sales process• The difference between growth and scaling and why it matters for your business• How to simplify your tech stack so it actually supports your team• Why consistent follow up is the key to closing more deals and standing out• How to leverage relationships and existing customers to generate more referrals---Episode Markers:(0:00) - Show Start & Introduction(1:20) - What is a Fraction CRO?(3:55) - Who is Adroit Built For?(5:45) - Sales Growth Misconceptions(7:50) - Simplifying Technology(9:25) - Refining Sales Processes(11:30) - 30 Day Roadmap(16:00) - Helping People Hire(17:30) - Accountability(20:05) - Never Trust Your Memory(21:00) - Fortune in the Follow Up(23:15) - Communication Methods(27:00) - Personalizing Messages(30:25) - Show Your Warts(31:30) - Optimizing Referrals(35:40) - Process or People?---Kristen McGarr's Links:Website - https://adroitinsights.comYouTube - youtube.com/@adroitinsightsLinkedin - linkedin.com/in/kristendivineymcgarrFacebook - facebook.com/adroitinsights---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott dives into a part of the process that most people either overlook or completely skip—new customer onboarding. We spend so much time focused on marketing, prospecting, and closing the deal, but what happens immediately after someone says yes might be the biggest missed opportunity in business. This episode breaks down why those first few minutes with a new client can set the tone for everything that follows. Scott walks through what a simple, repeatable onboarding process should look like and why it needs to be non-negotiable. From confirming details and setting expectations to gathering key personal insights, it's all about creating a better experience and positioning yourself as a true professional. But it doesn't stop there. He explains why this is also the perfect moment to ask for feedback and, more importantly, ask for introductions while trust is at its highest.If you're doing the work to earn new business but not maximizing what happens next, this episode is a game changer. It's practical, actionable, and a reminder that the little things—done consistently—can completely transform your results.In this episode, we talk about:• Why new customer onboarding is one of the most overlooked opportunities in business• What a simple 5–10 minute onboarding process should include• How to gather meaningful feedback while the experience is still fresh• When and how to ask for introductions the right way• Turning every new customer into multiple new opportunitiesThis one is short, sharp, and something you can implement immediately to level up your process.---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Ryan Lang, CEO of Empire Partners, for a deep dive into what actually drives predictable growth in sales and business. Ryan challenges the common obsession with tactics and instead emphasizes the importance of building a strong foundation first. From understanding the true stages of business to mastering relationships and conversations, this episode breaks down why so many people stay stuck chasing shortcuts and what it really takes to scale in a sustainable wayThe conversation also delivers a practical framework for sales that prioritizes connection over control. Ryan walks through his process from pre call intention setting to discovery, positioning, and closing with certainty. Along the way, he and Scott explore the future of sales in an AI driven world, the importance of identity shifts as you grow, and why the best salespeople are not focused on talking but on listening and serving. This episode is a masterclass for anyone looking to elevate their approach to sales, leadership, and long term growth.We Discuss:• Why building your business around tactics leads to inconsistency and burnout• The importance of strong relationships and real conversations in driving sales• A simple but powerful sales framework from pre call to close• How identity shifts are required to scale from operator to true leader• Why human connection will become even more valuable in an AI driven world---Episode Markers:(0:00) - Show Start & Introduction(2:25) - Problem with Chasing Tactics(5:35) - What Does a Strong Sales Foundation Look Like?(8:30) - Positioning Yourself in an AI Driven World(11:30) - Five Sales Pillars(18:30) - They Need to Know You're Certain(21:00) - Telling is Not Selling(22:25) - Predictable Scalable Revenue(26:00) - Ego is the Enemy(28:00) - Who Do I Have to Become? Identity Shifts(34:55) - Habits of Transformative Leaders(38:45) - Sourcing Top Sales People(43:00) - Rapid Fire Questions---Ryan Lang's Links:IG - https://www.instagram.com/realryanlangLinkedin - https://www.linkedin.com/in/ryan-lang-b46a545bWebsite - https://empirepartners.net---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

So many women in business say they want more clients… but avoid the very thing that actually brings them in: sales.In this episode, Relationship Marketing & Sales Strategist Lindsay Fletcher breaks down why sales isn't something to fear—it's something to embrace. Drawing from her experience as a top corporate sales rep turned 7-figure business owner, Lindsay shares how sales is really about serving, communicating clearly, and helping people make decisions. You'll learn why marketing alone won't grow your business, how to stop feeling “salesy,” and what it looks like to steward your time with profit and purpose in mind.Here's what we cover in this episode:Why sales is the foundation of every business—and how to reframe it as service, not pressureThe difference between marketing and selling (and why most women stay stuck doing the wrong one)How to follow through, build trust, and confidently help people make aligned decisionsSales isn't about being pushy—it's about showing up, serving well, and stewarding your business with intention.Connect with Lindsay:Small Biz Growth Tools PodcastConsistent Sales Checklist: https://lindsayfletcher.co/checklistYOU. HAVE. TIME. Lissa + LindsayP.S. Come join the conversation inside the REDEEM Her Time Community redeemhertime.com/communityP.P.S. Wanna supernaturally scale your results? Binge the Scaling Secrets of the Top 1% to discover the secret to productivity is not in your to-do list and how one simple shift can double your results. Walk away with more margin, less to-do's and exponential growth! (I'll share the secret to 10,000% productivity increase…no that's not a typo!) https://redeemhertime.com/hoursP.P.P.S. Better yet, come join me inside CEO Focus to scale up your results (aka reach + revenue) in just 12 weeks! Let's get you more leads, sign more clients, create more cashflow...and SCALE this business God put on your heart! https://redeemhertime.com/focusP.S. If you're tired of feeling busy but not seeing results, I created a private audio experience called Busy to CEO: The Time Scaling Experience.I'll walk you through why traditional time management is actually keeping you stuck—and how to replace it with what works to start getting real results from the time you already have.Start listening here: https://redeemhertime.com/hours

In this solo episode of Referrals Done Right, Scott delivers a direct and powerful reminder about the one resource that matters more than anything else. Time. He challenges listeners to think differently about how they spend their days, pointing out that while money can be earned back, time is constantly being traded away with no way to recover it. Whether you are intentional or not, you are building your life minute by minute, and those choices ultimately shape your legacyScott pushes the conversation beyond business and into something deeper. Who are you becoming with the time you have? Instead of chasing status, material things, or distractions, he emphasizes the importance of investing in yourself, your relationships, and your personal growth. This episode is a call to stop waiting for the right moment and start showing up with purpose today. Because in the end, the only real competition is the person you were yesterday.We Dive Into:• Why time is your most valuable asset and cannot be replaced• The difference between spending time and investing it intentionally• Why your daily actions are shaping your long term legacy• How focusing on self improvement creates meaningful progress• A simple way to evaluate if you are showing up better each day---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with sales leadership expert Steve Suggs to unpack one of the most overlooked but critical drivers of business success. Hiring the right people. With more than four decades of experience in recruiting and coaching, Steve breaks down why most hiring processes fail and how relying on resumes, gut instinct, or surface level interviews leads to costly mistakes. Instead, he introduces a more disciplined approach rooted in data, behavioral science, and structured systems that help identify who can actually perform in a specific sales roleThe conversation goes beyond theory and into real world application. Scott shares his own experiences of making bad hires and how implementing a structured hiring process completely changed the trajectory of his business. Together, they walk through the importance of assessing personality, character, and intelligence, along with the role of proper interview techniques and proactive recruiting. This episode is a must listen for anyone serious about building a high performing team and creating long term, sustainable growth.In This Episode:• Why most hiring decisions fail when based on resumes and interviews alone• The difference between personality, character, and intelligence in predicting success• How structured interview questions uncover the truth behind a candidate's answers• Why making the hiring process harder actually attracts stronger candidates• Where to find high quality sales talent beyond traditional job boards---Episode Markers:(0:00) - Show Start & Introduction---Steve Sugg's Links:FB - https://www.facebook.com/SuggzyYouTube - https://www.youtube.com/user/SteveSuggsWebsite - https://salesmanage.com---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott introduces a powerful mindset shift through the lens of the Stockdale Principle. Drawing from the experiences of Admiral James Stockdale and Viktor Frankl, he challenges the way we think about adversity, time, and hope. The key idea is simple but uncomfortable. You must hold two truths at once. An unshakable belief that you will succeed in the end, while also facing the brutal reality of where you are today. This balance is what separates those who endure from those who break under pressureScott brings this concept into the business world, where many people fall into the trap of tying hope to arbitrary timelines. When expectations are not met, motivation drops and frustration builds. Instead, he encourages a shift toward focusing on the present, winning each day, and building resilience over time. This episode is a reminder that success is not about blind optimism or negativity. It is about discipline, honesty, and the willingness to keep showing up no matter how long it takes.We Dive Into:• What the Stockdale Principle is and how it applies to business and life• Why tying hope to timelines can lead to frustration and burnout• The importance of confronting your current reality with honesty• How focusing on winning each day builds long term success• Why resilience matters more than short term results---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Keith Brown to break down what it really looks like to bring the Infinite Referral Advantage to life in the real world. Keith shares his experience stepping into a brand new role, learning how to build relationships, structure his days and create momentum from scratch. What started as uncertainty quickly turned into a system rooted in consistency, genuine connection, and showing up with a servant's heart. This is a behind the scenes look at how referral based growth actually happens day to dayThroughout the conversation, Scott and Keith highlight the shift from transactional thinking to relationship driven business. They dive into practical habits like journaling, asking better questions, staying top of mind, and leading with value before expecting anything in return. They also share real examples, including the Quotes for a Cause initiative, that show how aligning business with community impact creates stronger connections and better results. This episode is packed with real world insight for anyone looking to build a network that actually works.We Dive Into:• How to build a relationship driven system• Why consistency and daily connection matter more than perfection• The importance of journaling and tracking conversations for better follow up• How leading with value and service creates stronger, more natural referrals• A real example of how community initiatives can drive both impact and business growth---Episode Markers:(0:00) - Show Start & Introduction(1:45) - Bringing the System to Life(3:40) - One Blind Spot(5:30) - Day in the Life(7:45) - Top of Mind & Servant's Heart(9:00) - Breaking Old Beliefs & Approach(11:00) - Journaling & Logging(13:00) - Wins(15:10) - People Wait Years to Start(17:10) - Research & Social Recon(24:15) - Where's Jake Wednesday(26:55) - Quotes For a Cause---Keith Brown's Links:Personal FB - https://www.facebook.com/dobson.brown.7Community Lens FB - https://www.facebook.com/profile.php?id=61571775838582Personal IG - https://www.instagram.com/keithbrownn_Instagram - https://www.instagram.com/communitylensmedia---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.Here's why: You're doing marketing decoupage, cute, but not effective. Marketing is meant to compound over time, but if you don't have a clear message tying things together, there's no way to compound and no way to tell what's working.In this episode, I'm breaking down the 5-part marketing system designed specifically for VAs and OBMs (not generalized tactics from people who need bigger audiences). You need handfuls of clients, not thousands of followers. This system is built for that.Plus: Why most marketing advice isn't for you and what to do instead. Effortless Attraction (8-week group program) is now open: Join us inside!Send us Fan MailJoin Effortless Attraction: 8-Week Live Marketing Intensive for VAs, OBMs & DFY Service Providers ⬇️https://embodied-soulpreneur.newzenler.com/courses/effortless-attraction-spring-2026For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

What you'll learn in this episode: ● How to turn one client into multiple transactions ● Why genuine connection is the most powerful marketing strategy ● The mindset shift that builds lifetime loyalty ● How to create low-cost, high-impact touchpoints ● Why contribution and consistency guarantee referrals    

In this solo episode of Referrals Done Right, Scott takes a different approach and revisits one of the most impactful sections from his book. He challenges listeners to think about time in a way most people avoid. Time is always moving forward, whether you are ready or not. You cannot slow it down, pause it, or get it back. The only thing you can control is how you choose to show up while the clock is running. That realization becomes the foundation for a bigger question. Are you actively playing the game or just watching from the sidelinesScott breaks down three types of people in both life and business. Spectators, casual players, and professionals. Each category represents a different level of commitment, intention, and ownership. The message is clear. If you want to win in a referral driven business, you have to decide to play at a higher level. Whether you choose to implement systems yourself, find accountability, or bring in help, the key is taking action. This episode is a direct challenge to stop waiting and start committing to the long game.In this episode, you will learn:• Why time is the one variable you cannot control and why that matters for your growth• The difference between spectators, casual players, and professionals in business• How to identify which category you are currently operating in• Three practical ways to implement a referral system in your business• Why relationships are the key to standing out in a crowded, digital world---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts?  Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your story is the most valuable product you will ever sell. If you are ready to stop apologizing for your ambition and start owning your space in the industry, this conversation is your roadmap.   Chapters 00:13 The Artist's Role Beyond Creation 01:50 Dismantling the Myth of the Found Artist 02:38 Becoming Your Own Champion 04:00 Marketing Monday: Outreach as Relationship Care 05:01 Lessons in Networking and Relationship Marketing 06:50 The Reality of Representation and Agents 08:40 Selling the Sizzle: Tips for Product-Based Creatives 09:40 Owning Your Values and Your Sales Script 10:50 Three Actionable Steps for Your Creative Week    Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

In this episode of Referrals Done Right, Scott sits down with Krista Hawkins for a powerful conversation on growth, identity, leadership, and legacy. Krista shares her journey from a shy and insecure young girl to a Division I athlete, coach, business leader, and woman grounded in faith and service. Her story is filled with honest reflections on self-doubt, imposter syndrome, and the internal work required to step into your calling. What stands out most is her ability to connect deeply with others and help them see their own value, even when they struggle to believe it themselves .Throughout the conversation, Krista breaks down what it really means to lead, not from a place of control, but from clarity, consistency, and care. She shares practical insights on accountability, personal development, and the importance of taking care of yourself mentally and physically in order to show up at a high level. This episode is a reminder that your story matters, your growth is ongoing, and the way you lead yourself will ultimately determine how you lead others.You Will Learn:• Why believing in yourself is a skill that must be developed over time• How great leadership starts with clarity, consistency, and genuine care for people• Why accountability is a positive tool that helps individuals and teams grow• The importance of taking care of your physical and mental health as a leader• How sharing your story can create connection, healing, and impact---Episode Markers:(0:00) - Show Start & Introduction(2:00) - Krista's Legacy(3:30) - Talking to Your Younger Self(4:45) - Imposter Syndrome & Positive Empathy(7:00) - Competitive Swimming & Lessons From Coaches(10:45) - What People Get Wrong About Leadership(17:00) - Love Leadership(18:15) - Accountability(24:15) - Winning is Easy(26:30) - Wholistic Approach & Taking Care of Yourself(31:30) - Nighttime Routine(33:00) - Defining Legacy(37:45) - Where Do I Start?(41:00) - Family Tree Exercise(42:50) - Rapid Fire Questions---Krista Hawkins' Links:Linkedin - https://www.linkedin.com/company/future-legacy-partnersPersonal FB - https://www.facebook.com/krista.hawkins.9Business FB - https://www.facebook.com/FUTURELEGACYPARTNERSInstagram - https://www.instagram.com/_kristahawkins_

In this episode of Referrals Done Right, Scott highlights a powerful initiative called Quotes for a Cause and how it creates meaningful impact for businesses, nonprofits, and the community all at once. The concept is simple but effective. Every time someone requests a quote, a donation is made to a local cause. What starts as a business conversation quickly becomes something bigger, bringing awareness, support, and real dollars to organizations that need it most .Scott and Keith break down how this approach transforms everyday outreach into something people genuinely want to be part of. Instead of leading with a transaction, you lead with purpose. That shift opens doors, strengthens relationships, and creates conversations that feel natural and authentic. This episode is a practical look at how aligning your business with a meaningful cause can amplify your reach, deepen connections, and turn simple interactions into lasting impact.Episode Highlights:• How Quotes for a Cause creates a win for your business, your community, and local nonprofits• Why leading with purpose makes conversations more natural and engaging• How supporting a local cause can open doors and strengthen relationships• The role of social media in amplifying community driven initiatives• A simple framework you can implement to create impact while growing your business---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Deb Stanley, founder of Transition Bridges, to explore the power of meaningful connection in both life and business. Deb shares how her journey from special education teacher to coach and author has been guided by a simple but profound belief. Real impact comes from understanding your strengths, sharing your story, and building authentic relationships. Inspired by the practice of “taking tea,” Deb emphasizes the importance of slowing down and creating intentional space for connection in a world that constantly pushes us to move faster.The conversation dives into purpose, transition, and what it really means to serve others. Deb challenges the idea that purpose has to be something big or public, reminding listeners that some of the most meaningful work happens in quiet seasons. Whether it is helping a family navigate a difficult transition or simply showing up for someone over a cup of coffee, the message is clear. When you focus on connection first, everything else begins to fall into place. This episode is a reminder that referrals are not built through transactions, but through genuine relationships.We Discuss:• Why meaningful connection is the foundation for both life impact and referral growth• How the practice of “taking tea” creates space for deeper relationships• Why purpose does not have to be big to be meaningful• How understanding your strengths helps you serve others more effectively• A simple way to create intentional connection in your daily routine---Episode Markers:(0:00) - Show Start & Introduction---Deb Stanley's Links:Linkedin - https://www.linkedin.com/in/deb-stanley-21548840Facebook - https://www.facebook.com/deb.stanley.33

In this riveting episode of Business Growth Talk, host Mark Hayward engages with Mark J. Carter to delve into the dynamics of effective networking and business growth. The conversation challenges the traditional paradigms of networking by emphasizing relational dynamics over mere transactional encounters. Mark J. Carter outlines the inherent problems with conventional networking strategies and highlights the pivotal role of relationship building in business success. This episode is enriched with Mark's personal journey and insights gathered from interviewing successful individuals across various industries, showcasing how such experiences have shaped his business philosophies and mentoring framework.The episode brings to light crucial elements such as the importance of fostering meaningful connections, especially in a post-COVID world where digital interactions are prevalent. Dive deep into Mark J. Carter's formative experiences, from his improvisation training that honed his conversational skills to learning from industry leaders who shaped his understanding of idea execution. Through this insightful dialogue, listeners are equipped with actionable strategies for developing a sustainable referral ecosystem and creating content that resonates with target audiences. The discussion also addresses the critical role mentors play in personal and professional growth, an often underrepresented yet invaluable facet of leadership and entrepreneurship.Key Takeaways:Networking Redefined: Mark J. Carter stresses the importance of building authentic relationships rather than approaching networking events with a self-serving mindset.The Power of Mentoring: Mentorship is a recurring theme, identified as a crucial element for success in numerous interviews and research conducted by Mark.Content Creation with Purpose: Simply creating content isn't enough; it must be driven by passion and aim to capture and amplify others' stories and insights.Improv's Influence: Training in improvisation significantly bolstered Mark's interviewing techniques by teaching him to actively listen and respond in the moment.Calculated Risk in Business: Learning to take informed risks rather than impulsive decisions can be crucial in sustaining long-term business success.Resources:Mark J. Carter's Website: Ideal Climbing Framework (URL not provided in the transcript)Books referenced: Tony Robbins' work, "Love Is the Killer App" by Tim SandersOrganizations: Vistage, EO (Entrepreneurs' Organization), YPO (Young Presidents' OrganizationSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

In this solo episode of Referrals Done Right, Scott Grates challenges one of the most common habits holding people back in sales and in life. Waiting to feel ready. He breaks down how most people overestimate the risk of taking action while completely underestimating the potential reward. The real problem is not fear itself, but the cost of inaction that we cannot see. When you do nothing, you also miss out on opportunities that could change your business, your relationships, and your future .Scott reframes confidence as something that is earned through action, not something you wait to feel. He reminds listeners that every major relationship, client, or opportunity likely started with a moment where action felt uncomfortable. The message is simple but direct. You do not get ready first. You become ready by doing. This episode is a call to stop overthinking, embrace the unknown, and take the step you have been avoiding.In this episode, you will learn:• Why waiting to feel ready is one of the biggest barriers to growth• How we tend to overestimate risk and underestimate potential reward• Why confidence is built through action, not before it• The true cost of inaction and missed opportunities• A simple challenge to take one uncomfortable action this week---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott Grates sits down with Marc Guthrie, an insurance professional from Delaware whose approach to business was shaped long before he ever entered the industry. Marc shares the story of starting his first business at age eleven, cutting grass around his neighborhood after deciding he wanted to buy a stereo system himself. That early experience taught him a lesson that still drives his work today. If you do such a good job that people cannot stop talking about you, referrals naturally follow.Throughout the conversation, Marc explains how that mindset evolved into a career built on service, honesty, and education. He believes most people misunderstand insurance because no one ever took the time to explain how it really works. Instead of pushing products, Marc focuses on asking the right questions, uncovering blind spots, and helping clients understand the true purpose of coverage before they ever face a claim. The discussion is a reminder that the best referral businesses are built by people who prioritize kindness, clarity, and genuine care for the people they serve.We Cover:• How a lawn mowing business at age eleven shaped Marc's lifelong referral mindset• Why doing exceptional work makes asking for referrals almost unnecessary• The biggest misunderstanding people have about their insurance coverage• How asking better questions helps uncover hidden risks and blind spots• Why kindness and service should always come before selling---Episode Markers:(0:00) - Show Start & Introduction---Marc Guthrie's Links:Linkedin - https://www.linkedin.com/in/marc-guthrie-42517493

Rita Zamora is all about "Relationship Marketing" and helps Dentists and their teams with modern strategies in today's fast-paced, AI driven world. We talk about the strategic balance of content, the 80/20 rule for content in dentistry, passion posting, and more. Dentists, do not miss this episode!Connect with Rita via her website Connect90.com or via social media @RitaZamora Learn how dentists can get a brand new Lumina Scanner for FREE via the Denbright Scanner Program 2.0. ⁠⁠⁠⁠Apply⁠⁠⁠⁠ for your scanner before it's too late, these will go fast! https://denbright.com/scanner-applyLadies & Gentlemen, you are listening to "Confessions From A Dental Lab" and we're happy you're here.Subscribe today and tell a friend so we can all get 1% better :)Follow KJ & NuArt on Instagram: @lifeatnuartdentalFollow Frank on Instagram: @frank_nuartdentalLearn more about the lab at https://www.nuartdental.com

In this solo Thursday riff of Referrals Done Right, Scott tackles one of the biggest barriers to building relationships and growing a referral based business. Fear. More specifically, the fear of rejection that shows up when it is time to make a call, schedule a meeting, or reach out to someone new. Scott challenges RDR Nation to recognize that this fear is often rooted in ego. When we focus too much on how we might be perceived, we stop focusing on the person we are trying to help.To shift that mindset, Scott introduces a simple equation that reframes the entire situation. Zero minus zero equals zero. Before the call, visit, or outreach attempt, you have nothing. If the interaction does not go the way you hoped, you still have nothing. You did not lose anything. In fact, you gained experience and feedback that helps you grow. The lesson is simple but powerful. When you lead with a servant's heart and focus outward instead of inward, the fear of rejection begins to lose its power In this episode, you will learn:• Why fear in sales and networking is often rooted in ego• How shifting your focus from inward to outward changes your approach to relationships• The simple equation that reframes rejection and removes the fear of trying• Why failure is feedback and an essential part of growth• A practical challenge to push through fear and take action this week---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

When people ask how to promote your podcast, they're usually asking the wrong question: How do I grow my downloads?It's easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends.…But is that actually the best way to promote your podcast?  If your podcast is part of a service-based business, those vanity metrics aren't always the most important measure of success.In this episode, I'm joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week.If you've ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective.In this episode, we talk about:Why chasing podcast downloads can distract you from the metrics that actually grow your businessWhat Amanda recommends doing if you only have 30 minutes a week to promote your podcastThe surprising reason relationship marketing grows podcasts faster than algorithmsHow podcast SEO helps the right listeners discover your showThe difference between growing a podcast audience and building a podcast that supports your businessA simple way to turn your podcast into a funnel that leads listeners into clients.Why “unscalable” marketing actions often create the biggest results for podcastersWhere AI can help podcasters save time (and where it can hurt your credibility)If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville!➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennettFREE RESOURCE: Copy not converting? Let's change that in just 5 minutes a day.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

In this episode of Referrals Done Right, Scott sits down with Brooke Koeninger, a fractional CFO and strategic finance partner who helps service based founders move from financial confusion to clarity. Brooke shares how her background in corporate finance, consulting, and growing up in an entrepreneurial family shaped the way she now serves small business owners. Her perspective is refreshing because it blends the rigor of big business thinking with the flexibility and speed that small business owners actually need.This conversation goes far beyond spreadsheets. Brooke and Scott dig into the deeper questions behind growth, profit, and sustainability. They talk about why more revenue does not always mean more freedom, why so many founders avoid their numbers, and why paying yourself needs to become a priority much earlier than most people think. If you are building a referral driven business and want your finances to support your life instead of consume it, this episode is packed with practical wisdom and honest perspective We Cover:• Why scaling without clarity can create more complexity, less profit, and less freedom• The difference between top line revenue growth and true financial health• Why so many founders stay stuck in “financial fog” and how to move past it• What a fractional CFO actually does and how that support can help earlier than you think• Why paying yourself first is a mindset shift that can change both your business and your life---Episode Markers:(0:00) - Show Start & Introduction(2:15) - Brooke's Background(5:30) - What is the Why?(11:20) - Financial Fog(20:30) - What is a Fractional CFO?(28:30) - Setting Smaller Goals & Micro Actions(32:25) - Mindset When You Can't Sell(42:00) - Leaking Energy(44:25) - Rapid Fire Questions ---Brooke Koeninger's Links:Website - https://www.scalewithclarity.comPodcast - https://open.spotify.com/show/6emuG7ERBM4B6xWFOmlr2QInstagram - https://www.instagram.com/brookekfinanceLinkedin - https://www.linkedin.com/in/brooke-koeninger

In this solo episode of Referrals Done Right, Scott dives into one of the most common struggles entrepreneurs and sales professionals face: feeling busy all day but still feeling like nothing truly important got done. Inspired by conversations with newer agents and team members overwhelmed by endless to do lists, Scott shares a simple but powerful framework that has shaped his own productivity for more than a decade.Using the classic “Professor and the Jar” analogy, Scott explains how prioritization determines whether your day is productive or just chaotic. By focusing first on the big rocks, the most essential tasks that actually move the needle, you create clarity, conserve mental energy, and build momentum. When everything is labeled a priority, nothing actually is. This episode challenges you to rethink how you structure your day and offers a practical system you can implement immediately to take back control of your time and focus In this episode, you will learn:• Why traditional to do lists create overwhelm and drain your mental energy• The difference between essential priorities, pebbles, and the “sand” of your day• How limiting yourself to three key priorities can dramatically improve productivity• Why cognitive energy is a limited resource and how to protect it• A simple framework for structuring your day so the most important work gets done first---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

How would it feel to have true connection with your clients - the kind that feels effortless, natural, and genuine? Good? Great? Let's talk about relationship marketing. If you feel exhausted by chasing leads, or you keep hearing about “attraction marketing” but aren't sure what it really means, this episode will make it all click. This week, I'm joined by Hunter Myers, founder and chief matchmaker at Verdure Design Co. Hunter helps service-based businesses create brands that feel real and attract the right people. With her unique background in English, sociology, and a love for visual storytelling, Hunter sees branding as building lasting relationships — not just selling to anyone who'll listen. What's inside this episode: Why does “attraction” in marketing mean so much more than just pretty words or chasing everyone? We talk through how showing up as your true self can bring the right clients your way. What branding mistakes should you swap out, and how do you avoid feeling awkward, fake, or forced in your marketing? How do you keep building trust in an online world flooded with AI and faceless templates? We get real about the role of AI — and how to use it without losing your human voice. What simple, heartfelt actions can you take to keep your clients coming back for more… and telling their friends about you? How could thinking about your client relationships like dating (yep, really!) help you stand out and build a business people truly love? If you want your clients to fall in love with your brand (and not just buy once), this is your listen. Tune in now and discover what real connection looks like in business today! About our guest: Hunter is the founder and chief matchmaker at Verdure Design Co., helping businesses connect with ideal customers through strategic brand positioning and design. With her unconventional background in English and Sociology paired with over a decade of design and illustration experience, Hunter sees branding as a kind of relationship building—her "brand matchmaking" method helps entrepreneurs swap unforgettable, beginner branding for authentic p Connect with Hunter: Business name & website link Verdure Design Co. https://verduredesignco.com/ YouTube: https://www.youtube.com/channel/UCrARY0ILttX-J3QV0FhfE0A Instagram: https://www.instagram.com/verduredesignco/ LinkedIn: https://www.linkedin.com/in/hunter-myers-%F0%9F%8F%B3%EF%B8%8F%E2%80%8D%F0%9F%8C%88-8b1587141/ ………………………………………… FIND your breakthrough niche so you stand out as the go-to expert! Enrol in the best positioning training for coaches - 7 Day Niche Buster - and discover your unique ‘expert zone' that sets you apart and gives you clear authority. https://www.jessicaosborn.com/nichechallenge ………………………………………… Are you a woman in business? YOU'RE INVITED! JOIN She's The Business Community on Facebook and let's continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... Discover More About She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She's The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she's all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

In this episode of Referrals Done Right, Scott sits down with Jennifer Kok, entrepreneur, former bakery owner, franchise builder, and now business coach for creative entrepreneurs. Jennifer shares her raw and real journey from corporate life to opening a brick and mortar bakery, delivering her second daughter just days after opening the doors, and navigating the chaos of early entrepreneurship. What followed was 20 years of lessons in leadership, delegation, profit, and perseverance that ultimately led to a successful exit.Now through her Earn More Stress Less philosophy and Nine Pillar Blueprint, Jennifer helps business owners who have hit that three year plateau build strong foundations that support both revenue and life. This conversation goes deep into profit margins, delegation, hiring, money mindset, and the hidden leaks that quietly drain time and growth. If you are building a referral based business and want it to last, this episode is packed with clarity and practical wisdom In this episode, you will learn:• Why revenue is a vanity number and profit is what truly matters• How to delegate without losing control of your culture• The hidden cost of avoidance in your sales and follow up process• Why strong foundations matter more than flashy growth• How to earn more without burning out in the processIf you are three to five years into your business and wondering what is next, this conversation will help you stop reacting and start building with intention.---Episode Markers:(0:00) - Show Start & Introduction---Jennifer Kok's Links:Website - https://nextwavebusinesscoaching.comFB - https://www.facebook.com/nextwavewithjenInstagram - https://www.instagram.com/nextwavewithjenLinkedin - https://www.linkedin.com/in/jenniferowenskok

Most marketing KPIs will tell you you're “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action? In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn't the same as reach. You'll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don't convert. If you've been doing “all the right things” but can't tell what's truly working, this one will sharpen your instincts fast. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes