Podcasts about Relationship marketing

In this episode of Referrals Done Right, Scott sits down with time management coach, keynote speaker, and It's About Time host Anna Dearmon Kornick for a conversation that goes far beyond productivity hacks. Anna shares why overwhelm has become so common and explains that the solution is not doing more. It starts with creating awareness, getting clear on what matters most and making intentional decisions about how you spend your time. Together, they explore why many people chase new tools before identifying the real source of their stress.Throughout the conversation, Anna introduces practical strategies for creating space, protecting boundaries, and eliminating time leaks that quietly steal focus throughout the day. She also shares the personal experiences that shaped her perspective on time, including her work as a congressional scheduler and growing up in a funeral home family. This episode is filled with actionable ideas that will help you stop reacting to your calendar and start building a life with fewer regrets and greater purpose.You Will Learn:• Why awareness is the first step to overcoming overwhelm• How clear priorities make it easier to protect your time and your boundaries• Why transition moments often become your biggest source of lost time• The value of creating a personal board of directors that includes mentors and coaches• How making intentional decisions with your time leads to greater fulfillment and fewer regrets---Anna Dearmon Kornick's Links:Website - https://annadkornick.comBook - https://annadkornick.com/bookLinkedin - https://www.linkedin.com/in/annadearmonkornickInstagram - https://www.instagram.com/annadkornickYouTube - https://www.youtube.com/channel/UCaN48hIUyxrV5hHMlq2aCow---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how Coffee & Connections, my Hidden Gem series, and Connected & Paid Live all fit together, and why I believe the future belongs to entrepreneurs who create ecosystems instead of chasing algorithms. If you're a business owner, creator, or entrepreneur looking to build a brand that's rooted in connection, visibility, and long-term impact, this episode is for you. In this episode, you'll learn: Why I stopped chasing followers and started building community The difference between creating content and creating connection How networking events became relationship accelerators Why community is the future of business growth How partnerships and sponsorships fit into a long-term brand strategy The vision behind Connected & Paid Live Why every entrepreneur should build a visibility ecosystem instead of relying on one platform If this episode resonates with you, send me a DM on Instagram with the word EVENT to learn more about Connected & Paid Live. Resources Mentioned Connected & Paid Live Coffee, Content & Connections Connected & Paid Collective Connect with Michelle: Instagram: @michellelthames Website: https://michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this solo episode of Referrals Done Right, Scott shares one simple idea that has the potential to transform the way we build relationships. Stay curious longer. Inspired by a conversation with relationship strategist Stacy Harris, Scott challenges the tendency to judge people too quickly based on a job title or first impression. Instead, he encourages listeners to slow down, ask better questions and discover the opportunities that only reveal themselves through genuine conversation.Throughout the episode, Scott explains why the best referral partners often come from unexpected places and why meaningful relationships cannot be rushed. He shares stories of professionals who first saw each other as competitors but later became valuable referral partners through curiosity and trust. This episode is a reminder that great relationships are not built by collecting contacts. They are built by taking the time to truly know the person sitting across from you.You Will Learn:• Why staying curious creates stronger relationships and better referrals• How first impressions can prevent valuable opportunities from developing• Why the best referral partners are often the ones you least expect• The difference between collecting contacts and becoming a true connector• How asking one more question can lead to lasting relationships and unexpected opportunities---Scott Grates' Links:The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyournicheReferrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Stacy Harris, strategic relationship advisor and founder of Stacy Harris Consulting, for a conversation about building stronger relationships that lead to consistent business growth. Stacy explains why networking has earned a bad reputation and why most people approach it without a clear strategy. Together, they discuss why relationships are becoming even more valuable in a world shaped by AI, digital communication and constant distractions. They also explore how trust, consistency, and genuine human connection create opportunities that traditional marketing often cannot.Throughout the conversation, Stacy shares practical systems that help professionals stay connected with the people already in their network. She explains why follow up should be intentional, why referral partners deserve as much attention as clients and why networking is really about serving others before asking for anything in return. This episode is filled with practical advice for anyone who wants to replace random networking with meaningful relationships that produce long term results.You Will Learn:• Why strategic relationships create more opportunities than random networking• How consistent follow up strengthens trust and keeps you top of mind• Why your existing network may be your greatest source of future business• Practical habits that make networking feel natural instead of uncomfortable• How serving others first leads to stronger referrals and lasting business growth---Stacy Harris' Links:Website - https://stacyharrisconsulting.comLinkedin - https://www.linkedin.com/in/stacy-harris-b94b209Instagram - https://www.instagram.com/stacyharrisconsultingFacebook - https://www.facebook.com/StacyHarrisConsulting---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott continues his personal journey through a season of transition by asking one simple but powerful question. How much of what you are carrying actually belongs to you? As he works through one of the biggest decisions of his career, Scott reflects on the expectations, definitions of success, and pressures that quietly shape our lives. He challenges listeners to consider whether they are pursuing a path they intentionally chose or one they inherited from other people.Throughout the episode, Scott shares a practical exercise designed to help listeners identify the weight they may have been carrying for years without realizing it. He explores how comparison, culture, ambition, and ego can slowly influence our priorities until they no longer reflect our true values. This episode is a thoughtful reminder that freedom does not always come from adding more to your life. Sometimes it begins by letting go of what was never yours to carry.You Will Learn:• Why many definitions of success are inherited instead of intentionally chosen• How comparison and outside expectations can quietly shape your identity• A simple exercise to identify the burdens that no longer belong to you• Why redefining success starts with asking better questions• How letting go of unnecessary weight creates more freedom, clarity, and purpose---Scott Grates' Links:The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyournicheReferrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with entrepreneur, coach, and I Love Coaching founder Adam Roach for a conversation about purpose, identity, and building a business that creates lasting impact. Adam shares his journey from teaching tennis in California to building and exiting multiple successful companies. Along the way, he explains how each season of success eventually led him to a deeper calling. Rather than chasing bigger businesses, he discovered the importance of pursuing significance and helping others step into their own purpose.Throughout the conversation, Adam and Scott discuss the challenges that keep entrepreneurs from making meaningful transitions. They explore imposter syndrome, identity, community, and the value of surrounding yourself with trusted mentors. Adam also shares the framework behind I Love Coaching and explains why great coaches focus on transformation instead of themselves. This episode is filled with practical wisdom for anyone who feels called to build something bigger than a business.You Will Learn:• Why success without significance often leaves entrepreneurs feeling unfulfilled• How identity and purpose shape every stage of business growth• Why surrounding yourself with mentors and community accelerates transformation• The difference between being the hero and becoming the guide for others• How clarity around your calling can help you build a business with lasting impact---Adam Roach's Links:Website - https://ilovecoachingco.com/Instagram - https://www.instagram.com/adamrroach---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott shares one of the biggest insights he has uncovered during his recent season of reflection. After interviewing Emily Armstrong, he completed her Magnetic Niche exercise and realized he did not have a credibility problem. He had a clarity problem. That realization sparked a deeper conversation about why so many business owners struggle to explain exactly who they help and the specific problems they solve. Scott explains how greater clarity can transform your messaging, strengthen your relationships and attract the right opportunities.Throughout the episode, Scott walks listeners through the questions that challenged his own thinking and encouraged him to narrow his focus. Rather than trying to help everyone, he explains why the greatest impact comes from deeply understanding a specific group of people and the challenges they face. This episode is a practical reminder that the more clearly you define your purpose, the easier it becomes for others to understand your value and confidently introduce you to the people who need you most.You Will Learn:• Why clarity is often a bigger challenge than credibility• How defining a specific niche creates stronger relationships and better referrals• Why broad messaging makes it harder for people to understand your value• The questions that can help you identify who you are uniquely equipped to serve• How greater clarity leads to better conversations, stronger confidence, and more meaningful business growth---Scott Grates' Links:The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyournicheReferrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

What if the secret to growing your business wasn't another funnel, ad campaign, or social media strategy?In this inspiring conversation, Julie sits down with Virginia Muzquiz, known as "The Referral Diva," to discuss how entrepreneurs can build thriving businesses through authentic relationships, meaningful connections, and referral-based growth. Virginia shares lessons from more than 20 years of helping coaches, consultants, and entrepreneurs create revenue through trust instead of transactional marketing.The conversation goes far beyond referrals. Virginia opens up about overcoming a devastating health crisis, rebuilding her confidence, developing self-efficacy, and learning how to create success without relying on fear, perfectionism, or burnout.If you've ever felt overwhelmed by funnels, social media algorithms, or trying to "do business the right way," this episode will remind you that relationships remain your most valuable business asset.In This EpisodeWhy perfection is hurting your visibilityThe difference between visibility and validationBuilding a business through relationships instead of adsThe entrepreneur mindset shift that changes everythingVirginia's powerful health and healing journeyDeveloping self-efficacy through adversityWhy consistency beats talentThe importance of market insight before building offersReferral marketing strategies that actually workNetworking mistakes entrepreneurs makeThe power of asking for helpHow to become a super connectorWhy kindness is a business strategy

In this episode of Referrals Done Right, Scott sits down with Emily Armstrong, founder of Wonderlab Strategy and host of the Beyond Referrals podcast, to explore how relationship based businesses can grow in a world that has changed dramatically. Emily shares her journey from corporate marketing to financial services, and explains why many professionals are still relying on outdated prospecting methods that no longer match how people make buying decisions. Together, they discuss why referrals are really about serving others, how personal branding creates trust, and why the best marketing attracts the right people instead of chasing them.Throughout the conversation, Emily introduces her Magnetic Niche Method and explains why finding the intersection of passion, credibility, and market demand is the key to standing out. She also shares practical advice on building a meaningful online presence, creating content that speaks directly to your audience, and avoiding the common mistakes that keep professionals from growing. This episode is packed with actionable ideas for anyone who wants to build stronger relationships, earn more introductions, and create a business that naturally attracts the right opportunities.You Will Learn:• Why attraction based marketing outperforms interruption based prospecting• How to identify a niche that creates trust and drives business growth• Why personal branding is now essential for earning referrals and introductions• The biggest mistakes professionals make when creating content and marketing online• How to build a business that attracts the right clients instead of chasing every opportunity---Emily Armstrong's Links:Website - https://www.wonderlabstrategy.comLinkedin - https://www.linkedin.com/in/wonderlabemilyInstagram - https://www.instagram.com/emilyarmstrong2.0YouTube - https://www.youtube.com/@EmilyArmstrong2.0---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott continues his personal journey through one of the biggest decisions of his life and shares the perspective that brought him the greatest sense of peace so far. After weeks of seeking clarity through conversations with trusted mentors, he recounts a lunch that completely reframed the way he was approaching the decision. Instead of asking what was best for himself, he was challenged to ask a different question. What if the decision was never really about him in the first place?Scott reflects on a series of unexpected conversations and messages that all pointed toward the same idea. When your mission is rooted in serving others, fear, ego, and the need for certainty begin to lose their grip. Whether you are navigating a business decision, career change, or personal crossroads, this episode offers a thoughtful reminder that clarity often comes when you stop focusing on yourself and start focusing on the people you are called to impact.You Will Learn:• Why shifting your focus from yourself to your mission can bring greater clarity• How trusted mentors can help you see the perspectives you may be missing• Why waiting for perfect certainty often keeps people from moving forward• How purpose becomes clearer when you lead with service instead of ego• A simple question that can help guide difficult decisions with greater peace---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Recorded live at SocialWest 2026 in Calgary, Jeff Aylen, Vice President of Marketing and Brand for the Vancouver Whitecaps, joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle.Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that turnaround had as much to do with a strategic pivot toward relationship building as it did with what was happening on the pitch.He breaks down how the team uses data and performance marketing to amplify emotional moments, how they scenario plan for seasons when the results aren't going their way, what FIFA 2026 means for the long-term growth of soccer in Canada, and why building mini-pitches across BC matters more to the Whitecaps than any single World Cup bump.Because fans aren't acquired. They're built.Edited and produced by the incredible team at Takt.

What if the most valuable skill of the next decade isn't content creation, AI, or automation? What if it's community building? In this episode of Social Media Decoded, Michelle Thames explores why community builders are uniquely positioned to thrive in a world increasingly shaped by artificial intelligence, automation, and digital connection. While technology continues to evolve, one thing remains true: people still crave belonging, trust, relationships, and meaningful human connection. Michelle shares what she's learning through building Coffee & Connections, community walks, curated dinner experiences, The Collective, and her upcoming Connected & Paid event. She explains why the future belongs to those who know how to bring people together and why relationship capital may become one of the most valuable assets you can build. If you're a creator, entrepreneur, leader, or business owner looking to build something that lasts, this episode is for you. In this episode, you'll learn: • Why AI and automation are increasing the value of human connection • The growing loneliness epidemic and what it means for business • The difference between building an audience and building a community • Why relationship capital matters more than ever • Lessons from Coffee & Connections, The Walk, and The Dinner Series • How community creates opportunities that content alone cannot • Why community leaders are becoming the most influential people in business Key Quote: “Community leaders are the new influencers.” Connect with Michelle: Instagram: @MichelleLThames DM the word COMMUNITY to continue the conversation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this solo episode of Referrals Done Right, Scott explores a simple idea that has the power to change everything. Success is not created by finding more time. It is created by intentionally making space. In a world filled with constant notifications, endless commitments, and nonstop distractions, many people keep telling themselves they will focus on what matters most when things finally calm down. The problem is that moment rarely arrives. Scott challenges listeners to stop waiting for more time and start creating the margin necessary for clarity, purpose, and better decision making todayThroughout the episode, Scott introduces the concept of "the space between" and explains why some of life's most important breakthroughs happen during moments of reflection rather than constant activity. He shares how his own perspective on productivity has evolved over the years and why creating space is essential for personal growth, stronger relationships, and long term success. This episode is a powerful reminder that many of the answers we are searching for are already within us. We simply need enough quiet to hear them.You Will Learn:• Why waiting for life to calm down often leads to missed opportunities• How creating space improves clarity, decision making, and self awareness• The difference between being productive and being intentional• Why subtraction is often more powerful than addition when creating change• A practical exercise to help identify what deserves more and less attention in your life---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Bradley Hamner, founder of Blueprint OS, co-owner of Freedom Exteriors and host of the Above the Business podcast. Bradley shares his journey from overwhelmed entrepreneur and self-described "rainmaker" to becoming the architect of a business that can grow without depending on him for every decision. Together, they explore why so many business owners become the bottleneck in their own companies and how shifting from doing everything yourself to building systems, teams and structure creates the foundation for sustainable growthThe conversation dives deep into business ownership, leadership, and personal growth. Bradley explains the importance of getting "above the business" to gain perspective, developing a clear vision for the future and creating documented processes that allow a company to operate more effectively. Along the way, he shares lessons learned from burnout, the value of surrounding yourself with the right people and why business owners need to stop relying solely on hard work and start thinking like architects. This episode is packed with practical insights for entrepreneurs who want to build a business by design instead of by default.You Will Learn:• Why many entrepreneurs become the bottleneck that limits their own growth• The difference between being a rainmaker and becoming the architect of your business• How vision, systems, and team development create scalable growth• Why getting outside your business can provide the perspective needed to make better decisions• The key components of a business blueprint that allows a company to operate with less owner dependency---Bradley Hamner's Links:Podcast - https://www.abovethebusiness.coWebsite - https://bradley.blueprintos.com---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

What happens when a digital strategist stops fighting reality and starts leading from it.There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make.If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true.Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople.Key TakeawaysAcceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other.Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call.Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it.AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it.The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room.Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot."Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer."Timestamps00:00 Welcome to the Power Lounge.01:51 Twenty years of entrepreneurship. What keeps Mary going.04:26 Why Mary kept going back to school, MIT, Simmons, Madrid.07:37 Being the only American in the room. What that taught her.09:41 Customer experience and employee experience are the same problem.13:10 How to know if your company actually has a digital experience.16:33 AI and digital strategy. Tool or replacement.21:00 What gets in the way of leaders communicating their vision clearly.26:54 What a broken internal experience is costing your organization right now.31:08 The Art of Acceptance. What it means as a leadership practice.40:04 What Mary looks for before any strategy or deliverable.41:19 One shift for every woman in the audience.42:37 Power Round. Rapid fire with Mary Brodie.Connect with Mary BrodieEmail: mfbrodie@gearmark.comLinkedIn: linkedin.com/in/marybrodieWebsite: gearmark.comSupport the show

In this solo episode of Referrals Done Right, Scott challenges listeners to think differently about success by asking a simple but powerful question: What does your ideal Tuesday look like? Too often, people spend years chasing milestones, promotions, revenue goals, and achievements without ever considering the day to day life attached to those outcomes. Scott explores why success is not defined by occasional highlights but by the ordinary days that make up the majority of our lives. After all, life is not made up of milestone moments. It is made up of TuesdaysThroughout the episode, Scott shares insights on freedom, fulfillment, and intentional living. He explains how many people become trapped in a cycle of preparing to live instead of actually living, constantly pursuing future goals without evaluating whether those goals lead to a lifestyle they truly want. By focusing on your ideal ordinary day, rather than a distant vision of success, you can begin making decisions that align with the life you want to experience every week. This episode is a practical reminder that the quality of your life is found in the routine moments, not just the celebrated ones.You Will Learn:• Why designing your ideal Tuesday is more important than designing your next milestone• How success can create new obligations that impact your freedom and lifestyle• The difference between preparing to live and actually living in the present• Why your calendar often reveals the truth about your priorities and values• How to evaluate whether your current decisions are leading toward the life you actually want---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Thrilled to have interviewed Derek Coburn on the latest episode of the Top Advisor Podcast! Derek built and sold a thriving financial practice, created the renowned networking community Cadre, and is a bestselling author challenging the conventional views on retirement. Whether you're a financial advisor or a growth-minded professional, his journey and perspectives are a must-listen. Here are 3 key takeaways for you: Curated Networking Beats Cold Outreach: Derek found greater success – and deeper relationships – by moving away from mass networking events and instead hosting highly curated, small-group gatherings that create meaningful connections.Tired of large, impersonal networking events? Derek shares how hosting smaller, curated roundtable lunches led to deeper connections and eventually grew into Cadre, a thriving community for entrepreneurs and business leaders Redefining Retirement: Question the traditional model of retirement. The story of Derek's Dad and his book Let's Retire Retirement shows that maintaining purpose beyond 65 can not only improve well-being but also offer financial flexibility.Derek challenges traditional thinking about retirement, asking: Should we be steering clients toward a destination they may not truly want? It's About Being Present, Not Just Planning:True wealth is about maximizing meaningful moments with family and friends throughout life—not deferring them until “someday.” Don't underestimate the value of $50,000 moments.Check out this episode for practical ideas on building your network, challenging outdated industry advice, and living life more fully now and later! Episode Sponsors:  Nexruto The Cates Academy for Relationship Marketing . Connect with Derek Coburn: www.DerekCoburn.com https://www.cadredc.com/ linkedin.com/in/derekcoburn Book:  Let's Retire Retirement Resources: RapidFire Referrals Get a copy of “The Language of Referrals” Get a copy of “Radical Relevance” Grab your copy of The Hidden Heist today! Connect With Bill Cates: BillCates@referralcoach.com Referral Coach Homepage Hire Bill for Coaching Enroll in The Cates Academy

If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step. Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership. Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward. https://www.nobrokemonths.com/teach-to-sell-preorderWhat you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This episode originally aired in September of 2024. Scott sits down with Penny Zenker, a world-renowned productivity expert and author of The Productivity Zone and The Reset Mindset. Penny shares her journey from experiencing a life-changing event at 19 to becoming a leading authority on focus and productivity.She introduces her "Reset Moments" framework, explaining how both big and small resets can help us reduce stress, boost productivity, and stay aligned with our goals. Penny also offers practical tips for business owners on prioritizing tasks, avoiding the pitfalls of multitasking and creating habits that foster intentional leadership.Whether you're a small business owner or simply looking for ways to improve your focus, this episode is packed with actionable advice to help you reset, refocus, and lead with clarity. Tune in to learn how you can transform chaos into clarity with Penny's proven strategies!---Penny Zenker's Links:The Reset Mindset Book - https://pennyzenker360.com/the-reset-mindsetPenny's Website - https://pennyzenker360.comFB - https://www.facebook.com/PennyzPerspective---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott speaks directly to entrepreneurs, leaders, and professionals who feel stuck between where they are today and where they believe they are meant to go. Using the story of Moses and the burning bush as a framework, he explores the relationship between calling, self doubt, and action. Scott challenges the common belief that successful people wait until they feel ready before making a move. Instead, he argues that purpose often shows up in the middle of ordinary life and that growth begins when we respond to the opportunities and nudges already in front of usThroughout the episode, Scott breaks down the three stages of calling, conflict, and confirmation. He shares personal examples from his own life and business journey, highlighting how confidence is rarely present at the beginning of something meaningful. Rather than waiting for certainty, he encourages listeners to embrace discomfort, trust the process, and focus on taking the next step. This episode is a powerful reminder that readiness is often a myth, and that the future belongs to those willing to move forward before they feel fully prepared.You Will Learn:• Why purpose often appears during ordinary moments rather than dramatic breakthroughs• How self doubt and fear show up when you are standing near growth opportunities• Why waiting to feel ready can keep you stuck for years• The difference between confidence and commitment when pursuing a goal• How taking one imperfect step can create the momentum needed for clarity and growth---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Text the Wedding Planning HotlineIn this episode of The Planner's Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industry: industry events, curated retreats, and relationship marketing. Inspired by her recent experience attending Kinetic at the Inn at Perry Cabin, Desirée shares what creates meaningful industry relationships, and why strategic networking looks very different at higher levels of business growth.If you've been wanting stronger referrals, deeper industry relationships, and a more sustainable approach to networking, this episode will help you rethink how referral building really works.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must remain the decision-makers while using AI as a tool to strengthen expertise, deepen customer relationships, and improve business outcomes. You'll learn why AI should enhance your knowledge rather than replace it, how to train AI around your company's goals and values, and the questions every leader should ask before using AI-generated recommendations. If you're responsible for marketing, sales, leadership, customer relationships, or business strategy, this episode offers practical guidance for maintaining control while leveraging AI effectively. In This Episode: Why AI naturally influences decisions and direction The difference between getting AI to do more and getting AI to be more effective How leaders can maintain ownership of their expertise Why your brand voice must remain stronger than AI suggestions The importance of building AI libraries and organizational knowledge Questions to ask before every AI prompt How to keep customer relationships at the center of AI adoption A simple test to determine if AI is helping or leading your business Key Takeaway Before every prompt, ask yourself: What am I trying to accomplish? Why does it matter to my audience? What action do I want people to take? Does this align with our company values and goals? The more direction you provide, the more valuable AI becomes. Connect With World Innovators // Website: www.worldinnovators.com Subscribe for weekly conversations on AI, leadership, trust-building, marketing strategy, and practical business growth. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this solo episode of Referrals Done Right, Scott dives into one of the biggest challenges people face during seasons of uncertainty. How do you think clearly when emotions are loud and the future feels unclear? Building off the response to his previous episode on life pivots, Scott shares the mindset shifts and practical habits he is personally using to process major decisions with intention instead of panic. From creating space and limiting distractions to seeking outside perspectives and leaning into faith, this episode is a powerful reminder that clarity rarely comes through chaosThroughout the episode, Scott explores the emotional side of transition and why so many people struggle to separate fear from truth. He talks about the importance of stepping away from digital noise, grieving old identities, and understanding that uncertainty is often part of growth. Rather than obsessing over having the entire future mapped out, Scott encourages listeners to focus on the next right step. This episode offers a grounded and thoughtful framework for navigating change with more perspective, self awareness, and trust in the process.You Will Learn:• Why most bad decisions are made from overwhelm, not lack of intelligence• How creating intentional space helps bring clarity during uncertainty• The value of outside perspective from mentors, coaches, and trusted relationships• Why fear and familiarity often keep people stuck in old identities• How to focus on the next right step instead of needing every answer upfront---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Melanie Hinton, co-founder of Elevanti Solutions, for a conversation centered around relationships, strategic problem solving, and building businesses through community. Melanie shares how losing her job during the wave of layoffs in the Washington, D.C. area ultimately became the catalyst for launching her own consultancy alongside her business partner. Rather than focusing solely on marketing tactics, Elevanti approaches businesses by identifying “lead leaks,” strengthening reputation and communication strategies and helping clients solve the real problems holding them back from growthThroughout the episode, Scott and Melanie dive into the power of collaboration over competition, the importance of intentional relationship building, and why personalization matters more than ever in today's AI driven world. Melanie also shares the inspiration behind PERC, a free virtual networking community designed to bring together entrepreneurs, consultants, and small business owners from all over the world. This episode is packed with practical insight on referrals, partnerships, leadership and creating meaningful human connection in a digital age.We Dive Into:• Why most businesses do not have a lead generation problem but a “lead leak” problem• The importance of building relationships with an abundance mindset• How personalization and authenticity help businesses stand out in an AI driven world• Why strong business partnerships require complementary strengths and honest communication• How intentional networking communities can create long term opportunities and growth---Episode Markers:(0:00) - Show Start & Introduction---Melanie Hinton's Links:Website - https://www.elevantisolutions.comLinkedin - https://www.linkedin.com/in/melaniehintonIG - https://www.instagram.com/melaniehintonElevanti Linkedin - https://www.linkedin.com/company/elevanti-solutionsElevanti IG - https://www.instagram.com/elevanti_solutions---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful. In this episode of the Grounding AI Podcast, Donna Peterson discusses why AI is truly a double-edged sword and how leaders can use AI strategically without losing the expertise, relationships, and trust that make their company unique. Donna shares practical ways to guide AI so it supports critical thinking instead of replacing it, while helping teams stay aligned with company values, communication style, and long-term relationship building. If your company is implementing AI tools, this episode will help you think more intentionally about how AI should fit into your business strategy and customer communication. In This Episode: Why AI can unintentionally create generic messaging How leaders should guide teams using AI Why human expertise still matters most The importance of protecting your company voice How to use AI to strengthen critical thinking Ways AI can support relationship-focused marketing Questions to ask before using AI for communication A practical AI prompt leaders can start using immediately Key Takeaway: AI works best when it supports human expertise — not when it replaces it. Action Step: Before using AI this week, write down- What you already know from experience What makes the situation unique What relationships you are trying to strengthen Then use AI to improve and organize your thinking, not replace it. Watch the full episode and learn how to keep AI aligned with your company's voice, relationships, and long-term goals. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Relationship Marketing for Neurodivergent Podcasters: Grow Your Show Without Burning Out (with Cheryl Plof) Most autistic and neurodivergent podcasters are told to “sell harder” and “show up more” instead of being taught how to connect like humans. If you're a sensory‑sensitive, easily overwhelmed creator who wants real podcast growth without burning out, this episode is for you. Join me for an eye‑opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility coach for values‑driven creators. Discover how to use relationship marketing to turn your podcast into a gentle, sustainable business tool that builds genuine connections, supports your mental health, and grows your brand at a pace that actually works for your brain. Cheryl shares practical, step‑by‑step media strategy tips designed for busy, neurodivergent minds who don't have endless energy for networking, content, or social media. You'll learn how to stay authentic, avoid overwhelm, and ditch fake tactics and vanity metrics so you can focus on what really matters: serving your people and protecting your energy. Join CFG Elite Podcast: https://bit.ly/CFG-Elite-PodcastShop CFG Merch: https://bit.ly/CFG-MallBuy Me a Virtual Smoothie: https://bit.ly/support-CFG Leave a Review: Share your thoughts: https://bit.ly/Review-CFG Stay Connected: CrazyFitnessGuy Main Site: https://c.f.g.crazyfitnessguy.comJimmy's Site: https://jimmy.crazyfitnessguy.com

Relationship Marketing for Neurodivergent Podcasters: Grow Your Show Without Burning Out (with Cheryl Plof) Most autistic and neurodivergent podcasters are told to “sell harder” and “show up more” instead of being taught how to connect like humans. If you're a sensory‑sensitive, easily overwhelmed creator who wants real podcast growth without burning out, this episode is for you. Join me for an eye‑opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility coach for values‑driven creators. Discover how to use relationship marketing to turn your podcast into a gentle, sustainable business tool that builds genuine connections, supports your mental health, and grows your brand at a pace that actually works for your brain. Cheryl shares practical, step‑by‑step media strategy tips designed for busy, neurodivergent minds who don't have endless energy for networking, content, or social media. You'll learn how to stay authentic, avoid overwhelm, and ditch fake tactics and vanity metrics so you can focus on what really matters: serving your people and protecting your energy. Join CFG Elite Podcast: https://bit.ly/CFG-Elite-PodcastShop CFG Merch: https://bit.ly/CFG-MallBuy Me a Virtual Smoothie: https://bit.ly/support-CFG Leave a Review: Share your thoughts: https://bit.ly/Review-CFG Stay Connected: CrazyFitnessGuy Main Site: https://c.f.g.crazyfitnessguy.comJimmy's Site: https://jimmy.crazyfitnessguy.com

In this solo episode of Referrals Done Right, Scott tackles one of the hardest but most important questions people face in business and life. How do you know when it is time to pivot? While persistence and discipline are often praised as the keys to success, Scott explains that there is a major difference between pushing through a meaningful challenge and staying trapped in something that no longer aligns with who you are becoming. Drawing inspiration from Seth Godin's concept of “The Dip,” he explores the tension between resilience and the wisdom required to recognize when a path has become a dead endThroughout the episode, Scott breaks down three major signs that it may be time to make a change. From internal misalignment and changing industries to fear disguised as loyalty or discipline, he challenges listeners to honestly evaluate whether they are still growing or simply holding on because change feels uncomfortable. This episode is a thoughtful and powerful reminder that some of the greatest growth in life comes not from avoiding uncertainty, but from having the courage to step into it intentionally.You Will Learn:• How to recognize the difference between a temporary “dip” and a true dead end• Why success on paper does not always equal fulfillment internally• The importance of adapting when industries and environments evolve• How fear can keep people stuck long after they know change is necessary• Why some of the best opportunities in life begin after letting go of old identities---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams? In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership insights on how businesses can approach AI implementation in a way that strengthens communication, improves team alignment, and builds long-term trust. As more companies invest heavily in AI tools, many leaders are realizing the challenge is no longer access to technology. The real challenge is helping teams use AI in ways that improve decision-making, relationships, and business growth. In this episode, you'll learn: Why AI adoption often fails inside organizations How leadership communication impacts AI success The difference between AI usage and meaningful business results Ways to help teams feel more confident using AI tools How executives can create stronger alignment around AI initiatives Why trust and clarity matter more than speed If your company is trying to scale AI adoption while keeping teams connected and productive, this episode offers practical ideas you can apply immediately. Subscribe for weekly conversations on AI leadership, B2B marketing, business growth, and relationship-driven strategy. Listen to more episodes from the Grounding AI Podcast here: https://youtube.com/playlist?list=PLHaiJYXhZ8PD-8NolyFNPeGx7XAK4ZeJt&si=uo0DWXSlQwX5cmFs *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of Referrals Done Right, Scott and Kelly sit down with Andrew Biernat, consultant, speaker, and author of "The Team That Loves Mondays", for a conversation about workplace culture, employee engagement, and what truly motivates people at work. Andrew shares how his own early career struggles led him to rethink traditional leadership and management approaches. From misalignment in corporate roles to discovering the deeper drivers behind motivation, he explains why engagement is not about perks or surface level incentives. It is about helping people feel connected, empowered, and valued in the work they doThroughout the episode, the conversation dives into leadership mistakes that quietly destroy culture, why most performance improvement plans fail and how managers can create environments where people actually want to contribute and grow. Andrew introduces his “performance enhancing vitamins” framework centered around autonomy, belonging, and competence, while also breaking down practical ways leaders can improve communication, accountability, and trust inside their organizations. This episode is packed with real world insights for anyone looking to build a healthier team culture and stronger leadership habits.You Will Learn:• Why employee engagement starts with alignment and meaningful work• The difference between managing people and truly leading them• How autonomy, belonging, and competence impact workplace motivation• Why most performance improvement plans fail to create lasting change• Practical ways leaders can improve communication, accountability, and culture---Episode Markers:(0:00) - Show Start & Introduction---Andrew Biernat's Links:Website - https://andrewbiernat.comLinkedin - https://www.linkedin.com/in/andrewjbiernatFB - https://www.facebook.com/andrewjbiernat---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott breaks down one of the biggest reasons businesses struggle to generate consistent referrals. Lack of clarity. Most customers like the people they work with and trust the service they receive, but they still struggle to refer them because they cannot clearly explain what makes them different. Scott introduces the idea of “Brand DNA” and explains why every business owner needs a simple, repeatable message that clearly communicates who they help, what problem they solve, and why they stand outThroughout the episode, Scott walks listeners through practical exercises to uncover their own positioning statement and emotional brand messaging. He emphasizes that referrals are not built around products or services alone. They are built around solving emotional problems like confusion, fear, overwhelm, and uncertainty. This episode is a powerful reminder that the goal is not just to do good work. The goal is to be understood well enough that people can confidently talk about you when you are not in the room.You Will Learn:• Why confused people rarely generate referrals for your business• The three core components that make up a strong brand message• How emotional problems create stronger referral opportunities than products alone• A practical framework to create your own positioning statement and tagline• Why being different matters more than simply being “better” in a crowded market---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In part two of the customer retention series, Stacey dives into one of the most powerful — and often overlooked — ways to keep customers coming back: building genuine relationships. From remembering names to creating simple systems that help customers feel seen, heard and valued, this episode explores why retention is far more effective than constantly chasing new customers. Stacey shares practical examples from her own business, explains how small personal touches can dramatically increase loyalty, and challenges business owners to embed relationship-building into their daily processes. If you want stronger customer connections, better retention and more sustainable revenue, this episode delivers simple strategies you can start using immediately.See omnystudio.com/listener for privacy information.

Most people jump into AI too quickly. They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their industry. In this episode of Grounding AI, Donna Peterson shares why better AI results actually begin before the prompt itself. After presenting and moderating AI roundtables at the Women in Finishing Forum, Donna noticed a common pattern. Whether people were brand new to AI or using it every day, many were still unsure if they were using it effectively. This episode walks through four important questions every leader and team member should ask before using AI tools: Why do I want to use AI? What do I want to use it for? What goals should this support? How will I use AI collaboratively instead of treating it like a search engine? Donna also explains: Why AI works best as a conversation How to get more personalized and industry-specific responses Why relationship-building should still stay at the center of communication How to guide AI without letting it take your work in the wrong direction A simple exercise that can dramatically improve your prompts immediately If AI responses have ever felt too generic, this episode will help you rethink how you approach prompting and collaboration. Action Step: Before your next prompt, write this sentence first: “I want to use AI to help me __ so I can __.” Then continue asking questions until the response truly aligns with your goals. !! Listen and Subscribe!! If this episode helped you think differently about AI, please leave a review, share the episode, and subscribe to Grounding AI for more practical conversations about leadership, AI, and business growth. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of Referrals Done Right, Scott sits down with David Peterson and Alex Shattuck for a deep conversation about what it actually takes to scale a business without becoming trapped by it. Drawing from their own experiences building multiple high performing agencies, David and Alex break down the hard lessons they learned through failure, burnout, recruiting struggles, and leadership growth. What started with door knocking, long hours, and constant chaos eventually evolved into businesses built on systems, specialization, delegation and intentional team buildingThroughout the conversation, they challenge many of the common beliefs business owners hold about scaling. Instead of trying to do everything yourself, they emphasize the importance of replacing yourself piece by piece so you can focus on the work that actually moves the business forward. From hiring assistants and building specialized teams to changing your mindset around investments and leadership, this episode is packed with practical insights for anyone looking to create more freedom, profitability, and long term growth.We Discuss:• Why most business owners stay stuck by trying to do everything themselves• The importance of building specialized teams instead of relying on generalists• How investing in people, systems, and support creates long term freedom• Why recruiting and onboarding are the foundation of scalable growth• The mindset shifts required to stop operating like an employee and start thinking like a true business owner---Episode Markers:(0:00) - Show Start & Introduction---Scale & Profit Links:Website - https://www.scaleandprofitseminar.comCoach P Website - https://coachpconsulting.comAutopilot Website - https://www.autopilotrecruiting.comCoach P IG - https://www.instagram.com/coach_p_consulting---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott challenges the idea that people are truly running out of time. Instead, he argues that most people are running out of space inside the time they already have. From the moment the day begins, many people immediately jump into reaction mode by checking emails, scrolling social media, and responding to everyone else's priorities before focusing on their own. Over time, that constant mental switching drains energy, attention and clarity long before the work that truly matters ever gets done.Scott introduces the concept of “the space between” as the missing ingredient for better decision making, leadership and personal growth. Whether it is five minutes between meetings, a pause before reacting, or intentionally protecting your mornings, creating space allows you to think clearly instead of simply reacting. This episode is a practical reminder that burnout is not always caused by doing too much. Often, it comes from never giving yourself time to reset, reflect and operate with intention.In This Episode:• Why most people do not lack time, but instead lack intentional space• How constant interruptions drain your energy and decision making ability• The importance of protecting your mornings from reaction mode• Why creating pauses between tasks can improve clarity and focus• A practical framework for operating with more intention and less overwhelm---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Hey Winner, Marketing doesn't have to mean posting constantly, chasing algorithms, or feeling like you're always behind. In this episode, I'm joined by Lindsay Fletcher, a Relationship Marketing and Sales Strategist who has built a thriving, seven-figure service business without relying on a large social media following. Lindsay brings a refreshing, grounded perspective on how real growth happens through trust, connection, and intentional relationships. We talk about what relationship marketing actually is, why it's one of the most sustainable ways to grow your business, and how to create meaningful connections that naturally lead to sales without burnout. If you've been craving a simpler, more human approach to marketing, this conversation will feel like a deep exhale. This episode is especially for business owners who want their marketing to feel aligned with their values, their faith, and their season of life. Rooting for you ~ Gabe   Listen to hear: What relationship marketing actually is (and what it's not) so you can stop chasing tactics that don't fit your business or season Why relationship marketing is one of the most effective and sustainable ways to grow your business without relying on constant social media activity How to create genuine connections that naturally lead to referrals, repeat clients, and consistent sales   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early  Lindsay's website: https://lindsayfletcher.co/ Free gift: Relationship Marketing Checklist https://lindsayfletcher.co/relationshipmarketing

In this episode of Referrals Done Right, Scott sits down with Leigh-Leigh Kossman for a powerful and personal conversation about navigating seasons of waiting, rediscovering purpose, and activating joy. Leigh-Leigh shares her own journey through a difficult transition when her children left home, forcing her to reevaluate where her identity and fulfillment truly came from. Through faith, reflection, and action, she found a new calling in coaching and speaking, helping others reconnect with purpose and move forward with intention.Throughout the conversation, Leigh-Leigh introduces practical frameworks for growth, including her “experiment to experience purposeful progress” approach and the importance of awareness, gratitude, and energy. She emphasizes that waiting is not a passive season, but an opportunity to take action, try new things, and trust the process. This episode is a reminder that your next chapter is not something you stumble into. It is something you intentionally step into with faith, patience, and a willingness to grow.In this episode, you will learn:• How to navigate seasons of waiting and uncertainty with intention• Why experimenting and taking action leads to purposeful progress• The role of gratitude and energy in shaping your daily experience• A simple framework to grow through challenges instead of avoiding them• How serving others and making connections can bring clarity and joy---Episode Markers:(0:00) - Show Start & Introduction---Leigh-Leigh Kossman's Links:Website - www.leighleighkossman.comInstagram - https://www.instagram.com/leighleigh_kossmanLinkedin - https://www.linkedin.com/in/leigh-leigh-kossman-185403117Facebook - https://www.facebook.com/leighleighkossmancoaching---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode, Scott shares a powerful takeaway from a recent event that reinforces one of the core principles of growth in both life and business. You are only one conversation away. Reflecting on the connections, introductions, and conversations that happened throughout the week, he breaks down how proximity to the right people can open doors, create opportunities, and ultimately lead to transformation. The message is clear. If you want to level up, you have to be intentional about the rooms you put yourself in and the people you surround yourself with Scott challenges listeners not just to seek out connectors, but to become one. Instead of waiting for opportunities, create them for others by making introductions, adding value, and leading with a servant mindset. He emphasizes that growth does not happen by staying in the same circles and having the same conversations. It comes from stepping outside your comfort zone, prioritizing meaningful connections, and taking consistent action. This episode is a reminder that your next breakthrough is likely tied to the next relationship you choose to build.In this episode, you will learn:• Why you are only one conversation away from your next opportunity • How the rooms and environments you choose directly impact your growth • The value of becoming a connector instead of just seeking connections • Why intentional introductions can create exponential opportunities • A simple challenge to take action and build one meaningful connection this week---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Kristen McGarr, founder of Adroit Insights, to break down why so many small businesses struggle with sales systems, CRM adoption, and sustainable growth. Kristen shares her experience as a fractional Chief Revenue Officer and explains how aligning marketing, sales, operations, and finance is the key to driving consistent revenue. She challenges the common belief that simply adding tools or hiring more people will solve growth problems, emphasizing instead the importance of clarity, process, and intentional structure.Throughout the conversation, Kristen highlights how many businesses are unknowingly working against themselves due to disconnected systems and inconsistent sales processes. She walks through how to simplify technology, create repeatable workflows, and build accountability without micromanaging. The episode also dives into follow up strategies, relationship building in a digital world, and how to turn existing customers into a reliable source of referrals. This is a practical and eye opening conversation for anyone looking to clean up their systems and create predictable growth.You Will Learn:• Why most CRM systems fail without a clear and consistent sales process• The difference between growth and scaling and why it matters for your business• How to simplify your tech stack so it actually supports your team• Why consistent follow up is the key to closing more deals and standing out• How to leverage relationships and existing customers to generate more referrals---Episode Markers:(0:00) - Show Start & Introduction(1:20) - What is a Fraction CRO?(3:55) - Who is Adroit Built For?(5:45) - Sales Growth Misconceptions(7:50) - Simplifying Technology(9:25) - Refining Sales Processes(11:30) - 30 Day Roadmap(16:00) - Helping People Hire(17:30) - Accountability(20:05) - Never Trust Your Memory(21:00) - Fortune in the Follow Up(23:15) - Communication Methods(27:00) - Personalizing Messages(30:25) - Show Your Warts(31:30) - Optimizing Referrals(35:40) - Process or People?---Kristen McGarr's Links:Website - https://adroitinsights.comYouTube - youtube.com/@adroitinsightsLinkedin - linkedin.com/in/kristendivineymcgarrFacebook - facebook.com/adroitinsights---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott dives into a part of the process that most people either overlook or completely skip—new customer onboarding. We spend so much time focused on marketing, prospecting, and closing the deal, but what happens immediately after someone says yes might be the biggest missed opportunity in business. This episode breaks down why those first few minutes with a new client can set the tone for everything that follows. Scott walks through what a simple, repeatable onboarding process should look like and why it needs to be non-negotiable. From confirming details and setting expectations to gathering key personal insights, it's all about creating a better experience and positioning yourself as a true professional. But it doesn't stop there. He explains why this is also the perfect moment to ask for feedback and, more importantly, ask for introductions while trust is at its highest.If you're doing the work to earn new business but not maximizing what happens next, this episode is a game changer. It's practical, actionable, and a reminder that the little things—done consistently—can completely transform your results.In this episode, we talk about:• Why new customer onboarding is one of the most overlooked opportunities in business• What a simple 5–10 minute onboarding process should include• How to gather meaningful feedback while the experience is still fresh• When and how to ask for introductions the right way• Turning every new customer into multiple new opportunitiesThis one is short, sharp, and something you can implement immediately to level up your process.---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Ryan Lang, CEO of Empire Partners, for a deep dive into what actually drives predictable growth in sales and business. Ryan challenges the common obsession with tactics and instead emphasizes the importance of building a strong foundation first. From understanding the true stages of business to mastering relationships and conversations, this episode breaks down why so many people stay stuck chasing shortcuts and what it really takes to scale in a sustainable wayThe conversation also delivers a practical framework for sales that prioritizes connection over control. Ryan walks through his process from pre call intention setting to discovery, positioning, and closing with certainty. Along the way, he and Scott explore the future of sales in an AI driven world, the importance of identity shifts as you grow, and why the best salespeople are not focused on talking but on listening and serving. This episode is a masterclass for anyone looking to elevate their approach to sales, leadership, and long term growth.We Discuss:• Why building your business around tactics leads to inconsistency and burnout• The importance of strong relationships and real conversations in driving sales• A simple but powerful sales framework from pre call to close• How identity shifts are required to scale from operator to true leader• Why human connection will become even more valuable in an AI driven world---Episode Markers:(0:00) - Show Start & Introduction(2:25) - Problem with Chasing Tactics(5:35) - What Does a Strong Sales Foundation Look Like?(8:30) - Positioning Yourself in an AI Driven World(11:30) - Five Sales Pillars(18:30) - They Need to Know You're Certain(21:00) - Telling is Not Selling(22:25) - Predictable Scalable Revenue(26:00) - Ego is the Enemy(28:00) - Who Do I Have to Become? Identity Shifts(34:55) - Habits of Transformative Leaders(38:45) - Sourcing Top Sales People(43:00) - Rapid Fire Questions---Ryan Lang's Links:IG - https://www.instagram.com/realryanlangLinkedin - https://www.linkedin.com/in/ryan-lang-b46a545bWebsite - https://empirepartners.net---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

So many women in business say they want more clients… but avoid the very thing that actually brings them in: sales.In this episode, Relationship Marketing & Sales Strategist Lindsay Fletcher breaks down why sales isn't something to fear—it's something to embrace. Drawing from her experience as a top corporate sales rep turned 7-figure business owner, Lindsay shares how sales is really about serving, communicating clearly, and helping people make decisions. You'll learn why marketing alone won't grow your business, how to stop feeling “salesy,” and what it looks like to steward your time with profit and purpose in mind.Here's what we cover in this episode:Why sales is the foundation of every business—and how to reframe it as service, not pressureThe difference between marketing and selling (and why most women stay stuck doing the wrong one)How to follow through, build trust, and confidently help people make aligned decisionsSales isn't about being pushy—it's about showing up, serving well, and stewarding your business with intention.Connect with Lindsay:Small Biz Growth Tools PodcastConsistent Sales Checklist: https://lindsayfletcher.co/checklistYOU. HAVE. TIME. Lissa + LindsayP.S. Come join the conversation inside the REDEEM Her Time Community redeemhertime.com/communityP.P.S. Wanna supernaturally scale your results? Binge the Scaling Secrets of the Top 1% to discover the secret to productivity is not in your to-do list and how one simple shift can double your results. Walk away with more margin, less to-do's and exponential growth! (I'll share the secret to 10,000% productivity increase…no that's not a typo!) https://redeemhertime.com/hoursP.P.P.S. Better yet, come join me inside CEO Focus to scale up your results (aka reach + revenue) in just 12 weeks! Let's get you more leads, sign more clients, create more cashflow...and SCALE this business God put on your heart! https://redeemhertime.com/focusP.S. If you're tired of feeling busy but not seeing results, I created a private audio experience called Busy to CEO: The Time Scaling Experience.I'll walk you through why traditional time management is actually keeping you stuck—and how to replace it with what works to start getting real results from the time you already have.Start listening here: https://redeemhertime.com/hours

In this solo episode of Referrals Done Right, Scott delivers a direct and powerful reminder about the one resource that matters more than anything else. Time. He challenges listeners to think differently about how they spend their days, pointing out that while money can be earned back, time is constantly being traded away with no way to recover it. Whether you are intentional or not, you are building your life minute by minute, and those choices ultimately shape your legacyScott pushes the conversation beyond business and into something deeper. Who are you becoming with the time you have? Instead of chasing status, material things, or distractions, he emphasizes the importance of investing in yourself, your relationships, and your personal growth. This episode is a call to stop waiting for the right moment and start showing up with purpose today. Because in the end, the only real competition is the person you were yesterday.We Dive Into:• Why time is your most valuable asset and cannot be replaced• The difference between spending time and investing it intentionally• Why your daily actions are shaping your long term legacy• How focusing on self improvement creates meaningful progress• A simple way to evaluate if you are showing up better each day---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with sales leadership expert Steve Suggs to unpack one of the most overlooked but critical drivers of business success. Hiring the right people. With more than four decades of experience in recruiting and coaching, Steve breaks down why most hiring processes fail and how relying on resumes, gut instinct, or surface level interviews leads to costly mistakes. Instead, he introduces a more disciplined approach rooted in data, behavioral science, and structured systems that help identify who can actually perform in a specific sales roleThe conversation goes beyond theory and into real world application. Scott shares his own experiences of making bad hires and how implementing a structured hiring process completely changed the trajectory of his business. Together, they walk through the importance of assessing personality, character, and intelligence, along with the role of proper interview techniques and proactive recruiting. This episode is a must listen for anyone serious about building a high performing team and creating long term, sustainable growth.In This Episode:• Why most hiring decisions fail when based on resumes and interviews alone• The difference between personality, character, and intelligence in predicting success• How structured interview questions uncover the truth behind a candidate's answers• Why making the hiring process harder actually attracts stronger candidates• Where to find high quality sales talent beyond traditional job boards---Episode Markers:(0:00) - Show Start & Introduction---Steve Sugg's Links:FB - https://www.facebook.com/SuggzyYouTube - https://www.youtube.com/user/SteveSuggsWebsite - https://salesmanage.com---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this solo episode of Referrals Done Right, Scott introduces a powerful mindset shift through the lens of the Stockdale Principle. Drawing from the experiences of Admiral James Stockdale and Viktor Frankl, he challenges the way we think about adversity, time, and hope. The key idea is simple but uncomfortable. You must hold two truths at once. An unshakable belief that you will succeed in the end, while also facing the brutal reality of where you are today. This balance is what separates those who endure from those who break under pressureScott brings this concept into the business world, where many people fall into the trap of tying hope to arbitrary timelines. When expectations are not met, motivation drops and frustration builds. Instead, he encourages a shift toward focusing on the present, winning each day, and building resilience over time. This episode is a reminder that success is not about blind optimism or negativity. It is about discipline, honesty, and the willingness to keep showing up no matter how long it takes.We Dive Into:• What the Stockdale Principle is and how it applies to business and life• Why tying hope to timelines can lead to frustration and burnout• The importance of confronting your current reality with honesty• How focusing on winning each day builds long term success• Why resilience matters more than short term results---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

In this episode of Referrals Done Right, Scott sits down with Keith Brown to break down what it really looks like to bring the Infinite Referral Advantage to life in the real world. Keith shares his experience stepping into a brand new role, learning how to build relationships, structure his days and create momentum from scratch. What started as uncertainty quickly turned into a system rooted in consistency, genuine connection, and showing up with a servant's heart. This is a behind the scenes look at how referral based growth actually happens day to dayThroughout the conversation, Scott and Keith highlight the shift from transactional thinking to relationship driven business. They dive into practical habits like journaling, asking better questions, staying top of mind, and leading with value before expecting anything in return. They also share real examples, including the Quotes for a Cause initiative, that show how aligning business with community impact creates stronger connections and better results. This episode is packed with real world insight for anyone looking to build a network that actually works.We Dive Into:• How to build a relationship driven system• Why consistency and daily connection matter more than perfection• The importance of journaling and tracking conversations for better follow up• How leading with value and service creates stronger, more natural referrals• A real example of how community initiatives can drive both impact and business growth---Episode Markers:(0:00) - Show Start & Introduction(1:45) - Bringing the System to Life(3:40) - One Blind Spot(5:30) - Day in the Life(7:45) - Top of Mind & Servant's Heart(9:00) - Breaking Old Beliefs & Approach(11:00) - Journaling & Logging(13:00) - Wins(15:10) - People Wait Years to Start(17:10) - Research & Social Recon(24:15) - Where's Jake Wednesday(26:55) - Quotes For a Cause---Keith Brown's Links:Personal FB - https://www.facebook.com/dobson.brown.7Community Lens FB - https://www.facebook.com/profile.php?id=61571775838582Personal IG - https://www.instagram.com/keithbrownn_Instagram - https://www.instagram.com/communitylensmedia---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

What you'll learn in this episode: ● How to turn one client into multiple transactions ● Why genuine connection is the most powerful marketing strategy ● The mindset shift that builds lifetime loyalty ● How to create low-cost, high-impact touchpoints ● Why contribution and consistency guarantee referrals    

In this solo episode of Referrals Done Right, Scott takes a different approach and revisits one of the most impactful sections from his book. He challenges listeners to think about time in a way most people avoid. Time is always moving forward, whether you are ready or not. You cannot slow it down, pause it, or get it back. The only thing you can control is how you choose to show up while the clock is running. That realization becomes the foundation for a bigger question. Are you actively playing the game or just watching from the sidelinesScott breaks down three types of people in both life and business. Spectators, casual players, and professionals. Each category represents a different level of commitment, intention, and ownership. The message is clear. If you want to win in a referral driven business, you have to decide to play at a higher level. Whether you choose to implement systems yourself, find accountability, or bring in help, the key is taking action. This episode is a direct challenge to stop waiting and start committing to the long game.In this episode, you will learn:• Why time is the one variable you cannot control and why that matters for your growth• The difference between spectators, casual players, and professionals in business• How to identify which category you are currently operating in• Three practical ways to implement a referral system in your business• Why relationships are the key to standing out in a crowded, digital world---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates

Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts?  Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your story is the most valuable product you will ever sell. If you are ready to stop apologizing for your ambition and start owning your space in the industry, this conversation is your roadmap.   Chapters 00:13 The Artist's Role Beyond Creation 01:50 Dismantling the Myth of the Found Artist 02:38 Becoming Your Own Champion 04:00 Marketing Monday: Outreach as Relationship Care 05:01 Lessons in Networking and Relationship Marketing 06:50 The Reality of Representation and Agents 08:40 Selling the Sizzle: Tips for Product-Based Creatives 09:40 Owning Your Values and Your Sales Script 10:50 Three Actionable Steps for Your Creative Week    Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com   This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

In this episode of Referrals Done Right, Scott sits down with Krista Hawkins for a powerful conversation on growth, identity, leadership, and legacy. Krista shares her journey from a shy and insecure young girl to a Division I athlete, coach, business leader, and woman grounded in faith and service. Her story is filled with honest reflections on self-doubt, imposter syndrome, and the internal work required to step into your calling. What stands out most is her ability to connect deeply with others and help them see their own value, even when they struggle to believe it themselves .Throughout the conversation, Krista breaks down what it really means to lead, not from a place of control, but from clarity, consistency, and care. She shares practical insights on accountability, personal development, and the importance of taking care of yourself mentally and physically in order to show up at a high level. This episode is a reminder that your story matters, your growth is ongoing, and the way you lead yourself will ultimately determine how you lead others.You Will Learn:• Why believing in yourself is a skill that must be developed over time• How great leadership starts with clarity, consistency, and genuine care for people• Why accountability is a positive tool that helps individuals and teams grow• The importance of taking care of your physical and mental health as a leader• How sharing your story can create connection, healing, and impact---Episode Markers:(0:00) - Show Start & Introduction(2:00) - Krista's Legacy(3:30) - Talking to Your Younger Self(4:45) - Imposter Syndrome & Positive Empathy(7:00) - Competitive Swimming & Lessons From Coaches(10:45) - What People Get Wrong About Leadership(17:00) - Love Leadership(18:15) - Accountability(24:15) - Winning is Easy(26:30) - Wholistic Approach & Taking Care of Yourself(31:30) - Nighttime Routine(33:00) - Defining Legacy(37:45) - Where Do I Start?(41:00) - Family Tree Exercise(42:50) - Rapid Fire Questions---Krista Hawkins' Links:Linkedin - https://www.linkedin.com/company/future-legacy-partnersPersonal FB - https://www.facebook.com/krista.hawkins.9Business FB - https://www.facebook.com/FUTURELEGACYPARTNERSInstagram - https://www.instagram.com/_kristahawkins_