Podcasts about Relationship marketing

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.

Today's newsletter takes a look at a question that has plagued the working person since the beginning of time: Will they know I am lying if I take Friday as a sick day? Ha, ha, I am kidding. They will definitely know. Rather, I am speaking of this question: Should I stay in my job or go off and work for myself?     

In this episode, Scott sits down with Danielle Adams—a powerhouse productivity strategist and executive operations expert—on a mission to help overworked entrepreneurs reclaim their time without sacrificing income or impact. If you've been feeling stuck, scattered, or burnt out, this conversation offers clarity, structure, and real hope.✨ What you'll learn:Why hustle fatigue is real—and how to reconnect with your deeper “why” to find fulfillment againThe difference between rest and escape, and why knowing yourself is the key to rechargingHow to stop being the bottleneck in your business by building systems that run without youWhy being productive isn't about doing more—it's about doing what matters mostWhat Danielle means by “schedule the life you want,” and how to start doing it today--If you're ready to finally scale your business and protect your peace, Danielle has the blueprint.---Episode Markers:(0:00) ----Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates---Danielle's Links:IG - https://www.instagram.com/thedanielleadamsWebsite - www.divineinsp.com

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we're joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that's both profitable and sustainable.We're diving into:How Jen used relationship marketing to book her first clients and grow her brandThe power of networking, vendor connections, and in-person events for live artistsInvesting in yourself vs. DIYing your businessHow to balance motherhood and entrepreneurship without burning outEncouragement for creative business owners at every stage of the journey 

Are you overlooking the most valuable asset in your real estate business? Reminder Media President Luke Acree joins us to reveal a shocking truth you're missing out on: your database is a goldmine waiting to be tapped!   In this episode, you will learn about the surprisingly simple yet powerful strategies to cultivate lasting relationships with your sphere of influence. Learn the exact steps to consistent, multi-channel outreach that transforms acquaintances into loyal clients and referral engines.    Stop the endless lead chase and unlock the predictable power of connection!   Check out the Stay Paid Podcast at this link: https://remindermedia.com/podcast/   For the episode with James and Keith check out: https://www.youtube.com/watch?v=XGGlEkn5HVg   Connect with Luke on - LinkedIn.    Learn more about Reminder Media on - YouTube - LinkedIn - Instagram - Facebook - X and online at remindermedia.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

It may seem logical to copy "the big guys" when putting together your own marketing approach.  After all, they are big and successful; they must know what they are doing, right? Well, yes... but. What works for them doesn't usually work for us. Today's newsletter explains...

David Peterson—better known as Coach P—joins Scott to unpack how a Zoom call born out of pandemic necessity exploded into a powerful coaching movement that's reshaped the way agents grow, lead, and connect. In this candid conversation, David reflects on the growth of Coach P, the power of community, and why culture—not commissions—is what drives real results.

When people say relationships are the key to business, it's usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before social media, before funnels, and before most people reading this could even drive.This is my untold scrappy startup story built on trust, reputation, and the kind of generosity that opens doors you didn't even know existed.WHAT'S INSIDE THIS EPISODE:Why my most “successful” marketing efforts barely moved the needleThe “unicorn” opportunity that came from a decades-long relationship (and how to be ready when your version of it arrives)What I learned about marketing before I knew what marketing even wasThe growth strategy that was my rocket fuel (that is WAY underutilized by people in online business)My origin story I've never told… involving MySpace, major record labels, and street teamsThe subtle but powerful shift in how relationships serve you at different business stagesMy unfiltered take on visibility strategies that didn't work — and the two that still matter mostResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

In this episode, Scott welcomes property investor, author, and financial coach Nicole Bremner. From Wall Street to real estate riches (and losses), Nicole's story is packed with honest insights, hard-won wisdom, and a powerful mission to make financial advice accessible for everyone. Whether you're just starting out or scaling your business, this episode offers both strategy and soul.

In this emotional and inspiring episode, Scott sits down with Tennyson Jacobson—author, business owner, and survivor—to unpack her deeply personal memoir, The Mother of All Days. Tennyson shares the harrowing story of a violent home invasion that changed her life forever, and the healing journey that followed. This is about more than trauma—it's about reclaiming identity, building strength, and finding purpose.

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

In this solo episode, Scott answers a listener request (shoutout to Ashley Himes!) and dives deep into one of the most underrated growth levers in your business: team meetings. If your meetings feel like a waste of time, this episode will flip that on its head—and give you a blueprint for energizing, efficient, and culture-building gatherings that actually move the needle.

Kari Hargrave is the definition of grit, creativity, and community. From launching a scratch insurance agency in a town with no stoplights to bagging groceries for free just to meet people, Kari's story is a masterclass in hustle, heart, and doing things differently. In this conversation, Scott and Kari unpack what it really takes to build a business, a brand, and a life you're proud of—without losing your humanity along the way.

Topics Discussed:1:00 – Market Shifts & the Need for FundamentalsDiscussion on how recent market conditions differ from historical norms and why agents need to return to basics.3:00 – Coaching Principles & Business StagesDavid introduces the Buffini coaching philosophy and the importance of identifying where agents are in their business lifecycle (startup, growth, scale).6:00 – Balancing Tech with Relationship BuildingHow to integrate new tools like AI and social media while staying grounded in proven relationship-driven tactics.10:00 – Social Media Strategy That WorksBest platforms for agent visibility, how to use social media to maintain relationships, and what actually drives engagement.14:00 – Referral Strategy & the Power of One DegreeHow to maximize business through referrals by leveraging your sphere and identifying A+ clients.17:00 – To Team or Not to Team?The pros and pitfalls of building a real estate team, when to scale, and why many agents do it out of sequence.20:00 – Defining Success in Real EstateWhy success looks different for every agent and how to align your business with personal lifestyle goals.24:00 – Old-School Tactics Making a ComebackBroker's opens, face-to-face networking, and other relational strategies that are once again proving effective.28:00 – Raising Professionalism Through Agent CollaborationHow building relationships with fellow agents can lead to smoother transactions and better outcomes.31:00 – Adapting to Economic Change with PurposeStaying focused through market shifts, defining your mission, and turning economic uncertainty into opportunity.35:00 – Final Thoughts & Actionable AdviceEncouragement for agents to reconnect and actionable tips to stay visible and valuable.

For any business, everything visible to the outside world falls under the heading of "marketing. But it shouldn't be random.  Today's newsletter explains how the things you choose to share can have a big impact on your success.  

In this electrifying episode, host Scott Grates sits down with Coach DJ Carroll—entrepreneur, speaker, and sales psychology expert—to dive deep into the future of small business, sales, and the explosive power of AI. If you're ready to adapt, grow, and lead in the new world, this episode is your playbook.

In this episode, Scott sits down with Joe Mindak, founder of Nolodex, to challenge everything you think you know about referrals, networking, and monetizing your connections. Joe shares his no-BS approach to building a scalable, win-win referral economy—and how you can cash in on your network too.

We're drowning in noise. 91% of online content now uses aggressive, force-based marketing—and it's not just annoying, it's ineffective.In this episode, I share a deeply personal reflection on what it means to lead with presence instead of pressure, why embodiment always wins over attention-seeking, and how the most trusted brands are the ones that show up consistently, calmly, and clearly.If you've ever felt pressured to scream louder, be everywhere, or compete with the chaos online, this episode will give you permission—and a proven path—to show up differently.What You'll Learn in This EpisodeWhy yelling (force-based marketing) actually repels the right peopleHow your presence builds more trust than any tactic ever couldThe personal cost of chasing attention—and how to break free from itA 3-part framework for presence-based leadershipHow to become a “lighthouse brand” that attracts aligned clientsWhy trust—not attention—is the new currency of growthKey Takeaways✔️People don't follow the loudest voice—they follow the one that makes them feel safest.✔️Aggressive marketing reduces customer trust by 76%.✔️Force reveals doubt; embodiment reveals leadership.✔️Presence > pressure. Your consistency and energy are what create real connection.✔️Your beliefs should speak for themselves. Show, don't shout.✔️You attract better clients when you stop yelling and start aligning.✔️Lighthouse leadership is about consistency, clarity, and calm—it doesn't need to move or yell to be effective.Timestamps[00:00] – The real problem with online yelling and aggressive marketing[03:00] – Why true leadership isn't loud, it's consistent[05:00] – George's past: yelling, forcing, and learning the hard way[08:00] – The hidden costs of “force-based” marketing[10:00] – The burnout loop: attention-chasing vs. trust-building[12:00] – The 3-part framework: calm, belief, consistency[13:00] – Calm in the chaos: how safety converts better than volume[15:00] – Letting your beliefs speak for themselves[17:00] – Why the right people will find you when you're aligned[19:00] – Personal examples from clients who embodied this shift[20:00] – The attention battlefield is a losing game—trust wins[21:00] – Final reflections: be the lighthouse, not the megaphoneChoose Your Next Steps:Audit your content: where are you forcing instead of connecting?Choose one area where you can dial back volume and increase consistency.Practice calm, embodied leadership—even when the world yells.DM me or tag me on Instagram @itsgeorgebryant with your biggest reframe from this episode.Work With Me or Join the AllianceIf you're ready to lead with presence, build trust at scale, and create a business that feels like home…Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.Want to learn this in person? Sign up for the next live event at mindofgeorge.com/event

In this episode, Steve Fretzin and Ed Levy discuss:Building and nurturing authentic client relationships in professional servicesIncreasing referrals through trust and engagementThe psychological value of personalized client appreciationThe role of networking and peer communities in growing a legal practice Key Takeaways:Small, personal gestures—like handwritten notes or thoughtful gifts—can leave a lasting emotional impact and increase client loyalty.Lawyers who genuinely engage with clients beyond transactions are more likely to receive organic referrals.Membership in curated networking groups like Provisors can create structured opportunities to both give and receive high-value referrals.Understanding what truly matters to a client—personally and professionally—helps legal professionals build trust and long-term partnerships. "The most important thing, even with no budget at all, is to separate the business from the appreciation and the emotional connections that you're trying to build." —  Ed Levy Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Got Your Attention? by Sam Horn: https://www.amazon.com/Got-Your-Attention-Intrigue-Connect/dp/1626562504 About Ed Levy: Ed Levy is the owner and president of Edventure Promotions, a company built on two core principles: spend clients' money as if it were our own and exhaust all possibilities to deliver exceptional results. With over 20 years of experience, Ed has led the company to become a trusted partner to globally recognized brands and organizations of all sizes. He created I Love My PI Lawyer—a groundbreaking program that uses curated gifting experiences to help personal injury lawyers deepen client relationships, increase referrals, and stand out in a competitive market. Ed's approach emphasizes promotional products as strategic communication tools that drive measurable engagement and campaign success. He remains passionate about helping PI lawyers and professionals elevate their marketing strategies through innovative, results-driven solutions. Connect with Ed Levy:  Website: https://www.edventurepromotions.com/ilovemypilawyerLinkedIn: https://www.linkedin.com/in/edlevy/ & https://www.linkedin.com/company/edventure-promotions/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Send us a textThis episode of the Customer Success Playbook welcomes Cairo Marsh, Founder and Executive Partner of Relative, for a thought-provoking conversation on empathy-led marketing. Cairo shares his top tip for organizations seeking to harness empathy as a competitive advantage: focus on value at every touchpoint. From Patagonia's purpose-driven branding to the basics of transactional incentives, Cairo offers real-world examples of brands that resonate by placing customer needs front and center. It's not just marketing—it's relationship building at scale.Detailed Analysis: In this crisp yet powerful episode, Cairo Marsh challenges traditional marketing mindsets by reframing empathy as a strategic asset rather than a soft skill. He lays out a pragmatic approach to empathetic marketing that begins with a deceptively simple question: "What does your audience need right now?" It's not about gimmicks or grand gestures but about delivering meaningful value at every interaction.Using brands like Patagonia as a compass, Cairo underscores how value can transcend the transactional. Patagonia's commitment to sustainability offers customers purpose beyond product—a model for values-driven engagement that earns loyalty. On the flip side, Cairo doesn't shy away from acknowledging that even simple sweepstakes or incentives can serve as valid forms of value, as long as they're designed with the customer's benefit in mind.The conversation also touches on the psychological shift needed within companies. Empathy isn't a campaign—it's a culture. And it begins with a genuine interest in your customer's world. Cairo likens this to personal relationships, where curiosity and attentiveness build trust. Businesses should behave less like sociopaths (his words, not ours) and more like thoughtful partners.Whether you're building a brand or fine-tuning your customer journey, this episode is a potent reminder: empathy scales. It informs marketing, strengthens loyalty, and enhances every element of the customer success playbook.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

This is issue number 593. Seven more and I get a toaster. Today we talk about luck – and why you want to ignore it when building your business.

You've been told to build a relational business—but what happens when the relationships run dry?In today's episode, Dan Rochon pulls back the curtain on the real difference between transactional and relational marketing—and why your business can't rely solely on referrals, no matter how great your relationships are. He shares how to structure your lead generation so you always have business flowing in, even when the market contracts.If you've been relying on your sphere and wondering why it's not enough… this episode will give you the wake-up call (and the tactical plan) you need to create Consistent and Predictable Income.What you'll learn on this episodeEvery relationship starts as a transaction (yes, even your best clients)Why relying on a 100% referral-based business is risky and outdatedThe difference between a referral and a lead—and why most clients won't refer youHow to generate transactional leads and turn them into long-term relationshipsWhat Dan is doing this week to double down on community-focused contentResources mentioned in this episodeUpNest – Connects agents with active buyer and seller leads.Clever Real Estate – Referral platform for ready-to-transact clients.NoBrokeMonths.com – Free tools and training to build consistent, predictable income.GreetingsDMV.com – Local content hub to grow your brand and attract clients organically. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

In this episode, Scott chats with Wyoming-based agent Austin O'Bryhim — a leader who's shaking things up in all the right ways. From mastering remote team culture to building a brand rooted in community impact, Austin shares his playbook for scaling with integrity. He talks about what it truly means to “help people” in the insurance world, why leadership is about communication (not micromanaging), and how the "cradle to grave" conversation is changing the life insurance game.In this episode, you'll learn:Why Austin left South Carolina to open a scratch agency in Wyoming—and how he built trust fast in a brand-new town.How he fosters a high-performing, connected culture across a mostly remote team (hint: it starts with daily video calls and group chats).The mindset shift that keeps his agency grounded in service, not sales—and why he won't write state minimum coverage.Austin's “cradle to grave” life insurance method that combines empathy, personalization, and process.Why every agency should lead with values, and how helping your team feel fulfilled leads to better service, better retention, and better results.---Episode Markers:(0:00) - Scott's Introduction(1:00) – Intro & Relocating to Wyoming(4:00) – “We Help People” Mission Statement(6:45) – Defining Agency Culture: Community, Teamwork, Rewarding(9:00) – Impact Across Generations(11:30) – The Power of Standards and Leadership Courage(13:30) – Agency Motto: “Piss Excellence”(17:00) – Managing a Remote Team(20:00) – The BBQ Event & Team Connection(24:30) – Daily Meetings & Communication Cadence(27:00) – Leadership Lessons from Remote Management(29:00) – “Cradle to Grave” Life Insurance Method(30:30) – The Hardest Lesson: When It's Too Late(34:10) – The Tracker Gets What the Tracker Tracks(37:00) – Building Community Trust(42:00) – Long-Term Thinking & Small Town Opportunity(43:05) – Rapid Fire 5---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates---Austin's Links:Facebook - https://www.facebook.com/yourjacksonagentInstagram - https://www.instagram.com/yourjacksonagentr

In this episode, Dan Han reveals how to transform your marketing events from forgettable to unforgettable using the Teach to Sell method. Whether you're hosting a live seminar, a charity drive, or an industry conference, Dan breaks down the exact steps to turn trust into transactions. He shares the story of a Christmas tree event that generated over $70,000 in closed business—and how you can use this same strategy to build deep, profitable relationships. Learn the secret behind why one handshake is worth three hours of content, how to plan impactful events, and why real-world connection still reigns supreme in a digital world.What you'll learn on this episodeHow to use Teach to Sell at live or virtual events to build trust and authorityWhy charity events create deep community ties and long-term businessThe ROI math behind an annual Christmas tree giveaway (and why it still works)How to make your audience feel seen, heard, and ready to take actionThe difference between passive content and real engagementWhy you need to be the one hosting the room, not just showing up in itHow event-based marketing can replace thousands in ad spendExamples of events across industries that drive real resultsThe long-tail value of becoming a household traditionWhy starting small today can lead to exponential growth tomorrowResources mentioned in this episodeTeach to Sell Curriculum – Learn how to influence with integrity by teaching instead of pitching.CPI Community – Get support, training, and real estate coaching to create Consistent and Predictable Income.HighLevel CRM – Dan's preferred platform for nurturing leads from event registrations to closings. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

In this episode, host Scott Grates sits down with Lauren Petraglia, a former healthcare worker turned powerhouse online business manager and virtual assistant agency owner. Lauren shares her journey of leaving the government healthcare sector to build a thriving remote business rooted in empathy, efficiency, and aligned values. From escaping burnout to building a team that helps others reclaim their time, Lauren dives deep into what it means to be the strategic and emotional right-hand person for entrepreneurs. Get ready to learn how building your dream business starts with knowing when to ask for help—and who to trust with your vision.In this episode, you'll learn:How Lauren transitioned from a rigid government job to launching her own virtual business during the pandemic.The difference between a virtual assistant (VA) and an online business manager (OBM)—and why both might be the secret to scaling.Why alignment in values and trust are key when outsourcing and building lasting client relationships.The powerful role of referrals and how to become "half someone's brain and half their heart."Lauren's practical take on staying top of mind and building a brand rooted in real connection—not curated perfection.---Episode Markers:(0:00) - Introduction(1:00) - Who is Lauren Petraglia(3:05) - Abundance Mindset(3:55) - Inspiration to Start Business(5:30) - Online Business Managers(8:10) - Visionaries & Integrators(10:30) - Alignment with Clients(12:45) - Discovering Values(15:15) - Marketing & Personal Brand(17:30) - Referrals(22:00) - Give to Get(25:20) - Staying Top of Mind & Social Media(29:15) - What Problem Do You Solve?(32:00) - First Hire(36:35) - Connecting with Lauren(37:15) - Rapid Fire Questions---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.gratesLauren Petraglia's Links:Website - https://bit.ly/LNProductionInstagram - https://www.instagram.com/lauren_lnproductionLinkedin - http://www.linkedin.com/in/lauren-petraglia-lnproduction-va

In this solo episode, Scott Grates delivers a thought-provoking message inspired by a piece from Jason Feifer, Editor-in-Chief of Entrepreneur Magazine. Scott explores the idea of things in our lives that “sorta” still work—and why they might be the biggest obstacles holding us back. From beard trimmers to broken systems, this episode challenges listeners to stop tolerating the tolerable.In this episode, you'll learn:Why "sorta still works" might be the most dangerous status quo.How we justify staying in painful or frustrating situations that function—but not well.A personal story about a 17-year-old beard trimmer that became a metaphor for bigger life choices.What the Savannah Bananas can teach us about fixing broken systems by eliminating what people hate.A mindset shift to help you identify and fix the “sorta” things in your life or business.

Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn […]

93% of businesses are optimizing the wrong part of the funnel—and it's costing them growth, trust, and connection.In today's episode, I walk you through the newly updated version of one of the most powerful frameworks I've ever created: the APPLE Framework for Customer Journey. This isn't just a model—it's a tool I've used with billion-dollar brands, startups, and my own business to build relationships at scale that drive retention, referrals, and sustainable growth.Whether you're writing emails, managing sales calls, onboarding new clients, or simply communicating on social media—this framework will transform how you guide people toward results while building trust every step of the way.What You'll Learn in This EpisodeWhy most businesses are optimizing the wrong things—and what to do insteadHow to communicate more effectively with leads, clients, and your teamThe exact five-step framework (APPLE) for guiding people through your businessHow to use the framework in marketing, sales, delivery, onboarding, and even parentingWhy building trust at scale is the new competitive advantageHow to pre-handle objections, eliminate resistance, and create more referralsKey Takeaways✔️What you tolerate, you teach. What you communicate, you control.✔️The Apple Framework = Acknowledge, Prepare, Project, Let Them Know, Excite✔️Customer journey is NOT your funnel—it's the emotional path people take with your brand.✔️Marketing, sales, and delivery should all be rooted in relationship and trust—not tactics.✔️This framework works in DMs, emails, coaching, team meetings, sales calls, and beyond.✔️Most resistance in business happens when people don't feel safe—this model solves that.✔️Mastering customer journey is about mastering relationships at scale.Timestamps[00:00] – Why 93% of businesses are optimizing the wrong thing[03:00] – The future of business: trust > attention[06:00] – What most people misunderstand about customer journey[10:00] – Introduction to the updated Apple Framework[12:00] – The five steps: Acknowledge, Prepare, Project, Let Them Know, Excite[15:00] – Example 1: Using Apple in an Instagram DM[17:00] – Example 2: Onboarding a new coaching client[18:30] – Example 3: Structuring a sales call with Apple[20:00] – How this framework eliminates resistance and builds confidence[22:00] – Why this works in ANY part of your business (or life)[23:00] – Your challenge: Audit your last message, email, or call—did you Apple it?Choose Your Next Steps:Review your last email, message, or sales call—did you use all five Apple steps?Practice using APPLE in your next piece of communication (DM, email, Zoom call, etc.)Tag me on Instagram @itsGeorgeBryant and let me know how you're applying the framework—I want to hear your wins!Special Invitation: Work With Me!Ready to scale your business through trust, alignment, and relationship-driven strategy?Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.

Most of the time, I offer suggestions about marketing things I think you should do. In today's newsletter, I share two recommendations of things you should not do.

In this episode of Referrals Done Right, host Scott Grates sits down with Pamela Dale, an expert in sales, marketing, and business automation. Pamela shares her unconventional journey, from struggling to get clients to building a thriving digital marketing business with Go High Level. She also dives into resilience, the power of failure, and how to create financial freedom through monthly recurring revenue (MRR).What You'll Learn in This Episode:The Truth About Failure: Why failure is necessary for success and how to shift your mindset to embrace it instead of fear it.Creating Recurring Revenue: How Pamela built a business that provides financial security and flexibility, and how you can do the same.Rejection as a Muscle: Why handling rejection is a skill that gets stronger the more you practice, and how to use it to your advantage.The Importance of Personal Branding: Why your online presence and social proof determine your credibility in today's world.Avoiding Burnout: Pamela's surprising take on why most people who think they're burned out are actually just overwhelmed and unstructured.This episode is a masterclass in resilience, sales, and business growth. Tune in to learn how to crack the client code and build a business that thrives in any economy!

Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand. Dive Deeper

I remember a time when I was convinced that if I just listed all the amazing features of my  services, people would immediately see the value and sign up. I would outline every detail, the number of sessions, the worksheets included, the email support, thinking that surely more information meant a stronger case. But instead of drawing people in, I often got a polite "I'll think about it" or, worse, no response at all. It was frustrating because I knew I had something valuable to offer, but for some reason, my message wasn't connecting. That's when I realized something crucial: Selling isn't about listing features. It is about creating an emotional connection and solving real problems in a way that resonates with people. If you have ever struggled to get people excited about what your VA services, it is not because your service isn't good enough. It is because facts alone don't inspire action. Today, we are going to talk about why we naturally lean toward selling with features, why that approach doesn't work, and what you should do instead to truly connect with your audience and get clients. It's a different lens to look through but it makes everything so much easier! That's all I've got for you this week. As always, if you are looking for more resources to grow your amazing VA business, connect with me on my website YourVAMentor.com/links is where you can find all of my trainings and resources and link to connect with me on social media. Thanks for listening - I'll see you next time!

In this episode of Referrals Done Right, host Scott Grates sits down with powerhouse agency owner Ashley Himes to discuss what it takes to build a thriving business, an unstoppable team, and a referral-based growth engine. Ashley shares her incredible journey—from despising the insurance industry to becoming a leader in it—along with the game-changing strategies that have propelled her agency to the top.What You'll Learn in This Episode:The Climber vs. Camper Mentality: Why Ashley only hires people who want more out of life and how that mindset fuels a winning culture.The Secret to Recruiting Top Talent: How she attracts high-performing employees by aligning compensation with their personal dreams and goals.Mastering Community-Based Marketing: The innovative ways Ashley's agency builds brand loyalty, generates organic referrals, and makes the phone ring without buying leads.The Power of Giving Back: How her agency's 12 Months of Giving initiative not only impacts the community but also fuels exponential business growth.Breaking Down Big Goals into Daily Actions: The exact system Ashley uses to track numbers, improve close rates, and scale her agency's success.This episode is a masterclass in leadership, culture, and client-focused growth. If you want to learn how to build a business that runs on referrals—and a team that's as motivated as you are—this is a must-listen!

Are you passionate about the work you do? I'm glad. But the thing is, nobody but you really cares. In today's newsletter I explain why what you are especially good at – not what you love to do – is the shortest path to everything you want.

In this episode of Referrals Done Right, Scott Grates sits down with leadership expert, recruiter, and coach Mike Lejeune to discuss the keys to hiring the right people, building resilient teams, and leading with intention. Mike shares insights from his upcoming book Secrets for Hiring Right and decades of experience in recruiting and leadership development.What You'll Learn in This Episode:The Art of Hiring Right: Why attitude, mental approach, and resilience matter more than skills when selecting top talent.Finding the Internal Spark: How to identify individuals who have the natural drive and passion to succeed in sales and leadership roles.Balancing Selling and Vetting in Interviews: How to ensure you're attracting the right candidates without overselling the position.Building Resilient Teams: Why the best employees are those who have faced and overcome challenges, and how to assess this in interviews.The Shift to Remote Work: How hiring, leadership, and company culture have changed post-COVID, and what to look for in remote candidates.This episode is packed with actionable hiring strategies, leadership insights, and powerful advice for business owners, recruiters, and leaders looking to build high-performing teams.---Episode Markers:(0:00) - Introduction and Guest Overview(0:45) - What Continues to Drive Mike?(2:40) - What Do You Look For in People?(5:30) - Resilience & Effort(8:20) - Definitions(9:45) - Power of Follow Up Questions(13:15) - Vetting Properly(15:55) - What Was the Most Difficult Situation?(19:30) - DNA & Personality Assessments(27:50) - Remote Workers(34:15) - Mike's Upcoming Book(35:30) - Working with Mike(37:00) - Rapid Fire Questions---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMike's Links:Website - https://lightingthepath.netFacebook - https://www.facebook.com/mikelejeunespeakerYouTube - https://www.youtube.com/@mikelejeunelightingthepathInstagram - https://www.instagram.com/mike_lightingthepathLinkedin - https://www.linkedin.com/in/mikelejeune

Recently, I launched a new, second newsletter. I thought it would be easy. I was wrong. If you are likewise at the beginning stages – of a newsletter or anything else that requires putting yourself out there for all to see – today's issue is especially for you.

How can a proven system transform your real estate career? In this episode of the Real Estate Excellence Podcast, Tracy sits down with Gail Long. Since moving to The First Coast in 2011, she has completely fallen in love with the area and all that it has to offer. She is a Florida native, but the cities of Jacksonville and St Augustine, with the beaches, the marshes and the St. Johns River running through the middle of everything, are unique, and are communities that she is happy to call home. When she is not working, her family can usually be found outside enjoying the Florida sunshine. Gail Long, a top-producing realtor in Northeast Florida. Gail shares her journey from being a teacher to becoming a successful real estate agent, crediting the Buffini coaching system for her success. She dives into how relationship-based business strategies, consistency, and mentorship helped her build a thriving career in real estate. If you're an aspiring or struggling agent, Gail's insights into networking, referrals, and business systems will give you the blueprint to elevate your game. Learn how staying connected, showing up consistently, and following a structured plan can lead to long-term success in the real estate industry. Want to take your real estate business to the next level? Connect with Gail Long and explore Buffini Coaching!   Highlights 00:00 – 02:19 The Power of Mindset & Personal Development Importance of working on yourself for business success How personal growth improves client relationships Staying committed to continuous learning The impact of personal development on negotiation skills Building confidence as a real estate professional 02:19 – 10:12 The Buffini System & Relationship-Based Business How Gail discovered the Buffini system Why referrals are key to long-term success Monthly mailers and handwritten notes for client engagement Hosting business mixers to expand networks The importance of consistency in follow-ups 10:12 – 28:00 Transition from Teaching to Real Estate Mindset shift from employee to entrepreneur Lessons from teaching that apply to real estate How past career skills helped in client interactions The challenge of leaving a stable job for self-employment Finding the right real estate brokerage for mentorship 28:00 – 42:13 Strategies for Business Growth & Lead Generation Using property management to build a client base Open houses as a tool for meeting potential buyers The value of social media in brand visibility Learning from top-producing agents Setting and achieving small business goals 42:13 – 48:13 Grit & Resilience in Real Estate Handling rejection and tough market conditions Overcoming self-doubt as a new agent The Christmas Eve contract cancellation story How to maintain motivation during slow periods Learning to separate emotions from business decisions 48:13 – 01:16:12 The Power of Networking & Community Why in-person training enhances success The benefits of joining mastermind groups Learning from peers through book clubs and meetups The role of mentorship in career development Surrounding yourself with like-minded professionals Conclusion   Quotes: “You're not getting a job, you're starting a business.” - Gail Long “I don't have to think about my marketing—I just follow the system.” - Gail Long “The day you plant the seed is not the day you get the harvest.” - Gail Long “Who you surround yourself with in real estate is crucial to success.” - Gail Long   To contact Gail Long, learn more about her business, and make them a part of your network, make sure to follow her on Facebook, Instagram, YouTube, and Website. Facebook: https://facebook.com/gaillongrealtor Instagram: https://instagram.com/gflong YouTube: https://youtube.com/@gaillongrealtor Website: https://www.gaillongrealtor.com   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #BuffiniCoaching #TopRealtor #RealEstateTips #FloridaHomes #JacksonvilleRealEstate #NortheastFlorida #RealtorSuccess #EntrepreneurMindset #RealEstateMarketing #Networking #ReferralBusiness #SalesSuccess #ConsistentMarketing #BusinessGrowth #HomeSellingTips #HomeBuying #RealEstateCoaching #TopProducer #SuccessMindset

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies! Today we discussed: [00:00] Opening [00:09] Introducing Chuck Blakeman [02:27] What Does Sell Less, Earn More Mean? [03:35] Why Do Business Owners Hate Selling? [06:40] Serve. Don't Sell. [013:54] Staying Recent and Frequent [15:21] The Four Quadrants of Relationship Marketing [17:21] Getting Started in Relationship Marketing [18:54] Relationship Marketing on Modern Platforms More About Chuck Blakeman Chuck Blakeman's website - http://www.3to5club.com Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of Referrals Done Right, Scott Grates sits down with entrepreneur and sales expert Corey Chapman to discuss the mindset shifts and strategies that lead to sustainable business growth. Corey shares his philosophy on efficiency, profitability, and how scaling isn't just about getting bigger—it's about getting better.What You'll Learn in This Episode:Why Scaling Isn't About Spending More: How to grow your business without increasing expenses or adding unnecessary complexity.The Power of the Buyback Ladder: How to delegate and prioritize tasks to maximize efficiency and reclaim your time.Overcoming the Ego Trap in Business: Why comparison kills success and how to focus on your own growth path.Work-Life Integration vs. Balance: How to structure your business to create more freedom without sacrificing profitability.Building a Strong Foundation for Long-Term Success: Why growing better, not just faster, leads to a more resilient and profitable business.Tune in for an insightful and practical conversation on redefining success, making smarter decisions, and creating a business that truly works for you.---Episode Markers:(0:00) - Scott's Intro---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesCorey's Links:Website - https://mymapletonagent.comFacebook - https://www.facebook.com/MyMapletonAgentLinkedin - https://www.linkedin.com/in/corey-chapman-224a9458

Are you tired of unpredictable income in your business? Gina Carr, a serial entrepreneur, has the solution. With an MBA from Harvard and an engineering degree from Georgia Tech, this marketing maven is the expert in leveraging artificial intelligence to create stable, recurring revenue streams. Terry Brock works with his clients around the world to help them build their business. He does this by helping them with Relationship Marketing, using AI and other tools. He has been a professional speaker for over 41 years. He has earned the prestigious Certified Speaking Professional designation. He has also been inducted into the Speaker Hall of Fame (only five per year) which includes people like Brian Tracy, Ronald Reagan, Bob Burg, Randy Gage, and Jim Rohn. Terry has also received the National Speakers Association's highest award with only one per year, The Cavett. Together, they are Stark Raving Entrepreneurs and they make tech solutions doable and fun. Gina and Terry have two free gifts for our audience. Click here for AI Tools for Business Building and here for their AI training.

In today's competitive market, real estate is no longer just about transactions—it is about relationships. The best agents are not just chasing leads; they are building trust, creating community, and leveraging relationship marketing to generate consistent, predictable income.In this episode, I am diving into why relationship marketing is the future of real estate and how the top real estate entrepreneurs are shifting their focus from outdated lead generation tactics to long-term client connections. If you have ever lost a client to another agent simply because they forgot about you, this episode is a must-listen.I will break down:Why traditional sales tactics like cold calling and portal leads are losing effectivenessThe power of personal branding and how to attract clients instead of chasing themHow to create a five-star client experience that turns buyers and sellers into raving fansThe 80/20 rule that will help you maximize referrals and repeat businessHow to build a real estate business that thrives on trust, connection, and communityI am also sharing one simple strategy to double your referrals without spending a dime. If you are ready to stop chasing deals and start building a brand that keeps clients coming back, this episode is for you.If you are ready to take action, send me a direct message on Instagram @ItsRaquelQ with "10 steps" to receive our exclusive guide on growing your business through relationship marketing.Let's play bigger.---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2025 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real BrokerageJoin our Facebook Play Bigger Community

In this episode of Referrals Done Right, Scott Grates sits down with Melissa Dillon, also known as The Insurance Exam Queen. Melissa has helped thousands of aspiring insurance professionals pass their licensing exams with ease. From simplifying complex concepts to eliminating test anxiety, she's built a thriving business that turns struggling test-takers into confident, licensed agents.What You'll Learn in This Episode:Why Most People Struggle with the Insurance Exam: The common mistakes test-takers make and how to avoid them.The Secret to Passing on the First Try: How Melissa's proven system cuts study time in half while boosting pass rates.The Role of Mindset in Success: Why confidence and strategy matter just as much as studying the material.The Power of Simplification: How Melissa breaks down industry jargon and legalese into easy-to-understand concepts.Affordable, High-Impact Test Prep: Why her $97 course outperforms expensive pre-licensing programs used by major insurance companies.Whether you're looking to pass your insurance exam, improve your team's licensing success rate, or simply learn from a master educator turned entrepreneur, this episode is packed with valuable insights! Tune in now and start setting yourself up for success.---Episode Markers:(0:00) - Scott's Intro(1:15) - Becoming the Insurance Exam Queen(3:35) - Starting YouTube Channel(4:30)- Affordable Program(10:25) - Keeping It Simple & Positive Mindset(14:40) - State by State Variations(17:00) - Background in Education(19:45) - Working on State Approval(20:35) - Community & Support(23:30) - When Should People Start?(27:40) - Different Types of Licenses(30:05) - Connecting with Melissa---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMelissa's Links:Website - https://www.insuranceexamqueen.comInstagram - https://www.instagram.com/insuranceexamqueenYouTube - https://www.youtube.com/@insuranceexamqueenLinkedin - https://www.linkedin.com/in/melissa-dillon-95a830149---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client's vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don't exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it's feeling pretty intense for all of us. So… let's talk about it!In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they're making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week's Coaching Corner—let's begin!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designersConnect with LuAnn: WebsiteConnect with Rick: Website Connect with Dr. Jennifer:WebsiteStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Mastering relationship marketing can lead to significant revenue opportunities in your business. You might think it either comes naturally to you, or it doesn't.That's not the case.You can learn and improve your relationship marketing skills, as a path to grow your consulting business.In today's episode, Melisa is joined by Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that works with oil, gas, renewable energy, and software companies to grow their businesses. Sara's expertise in relationship marketing goes beyond just connecting with potential clients—it's about transforming those connections into meaningful, revenue-generating relationships. In this episode, Sara shares her approach to building relationships that avoids a hard sell and, instead, focuses on truly helping others. Melisa and Sara explain how you can use these strategies to build a strong network and grow your business. If you're an independent consultant looking to take your networking and client relationships to the next level, this episode provides actionable insights and real-world examples that you can apply to your independent consulting business.Key Topics Covered:What is Relationship Marketing?Relationship Marketing StrategiesRelationship Marketing for Lead GenerationAre you ready to optimize your relationship marketing efforts to grow your independent consulting business?Make sure to listen to episode 204 to find out how.Full show notes and more information: https://shownotes.melisaliberman.com/episode-204/Companion Resource:

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators   Do you want to stop chasing leads and start attracting them instead?   Get Instant Access To The Weekly Client Machine For Just $5.00!   https://patrigsby.com/weeklyclientmachine   Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!   https://patrigsby.com/feh --- The Importance of Personal Connection for Business Growth in 2025 In this episode of the Fitness Business School podcast, Pat Rigsby discusses the crucial focus for fitness business owners to grow in 2025: personal connection. He emphasizes the pitfalls of over-relying on AI-driven content and the importance of humanizing your brand through personalized communication, video content, and direct engagement. Pat explains that people need substantial time with a brand to form trust and make informed decisions, highlighting the need for fitness professionals to build real relationships both online and offline. The episode concludes with a special offer for listeners to undergo a free Ideal Business Diagnostic to help identify and address key areas for business growth.   00:00 Introduction: The Key to Growth in 2025 00:31 Current Trends in the Fitness Industry 02:13 The Importance of Personal Connection 04:48 Building Relationships and Trust 06:11 Time with Brand: A Crucial Factor 11:23 Practical Steps to Personalize Your Approach 14:01 Conclusion and Special Offer

Happy 2025! The RV Entrepreneur Podcast crew discuss goal setting and intentions for business growth in the new year. Discover the significance of setting realistic goals, the importance of the journey over the destination, and how to redefine success in both personal and business contexts. Jim, Rose, and Glynn emphasize the value of making promises to customers and the role of genuine care in building lasting relationships. This discussion also touches on overcoming distractions, celebrating small wins, and maintaining a healthy balance between personal well-being and business success. Key Takeaways Setting small, attainable goals reduces stress and pressure. The journey is more important than the destination in business. Redefining success can lead to a more fulfilling experience. Promises establish trust and reliability. Building community fosters loyalty and support among customers. Genuine care for customers enhances relationships and business success. Prioritizing health is essential for sustaining business performance. MEET YOUR HOSTS Rose & Glynn: https://resetyourjourney.com/ Jim: https://liveworkdream.com RESOURCES MENTIONED: Circle.so: https://try.circle.so/forfree Google Notes: https://www.google.com/keep/ The One Thing: https://amzn.to/42hJvWN RELATED EPISODES: Fit Body Fit Business: https://therventrepreneur.com/rve369/ Relationship Marketing: https://therventrepreneur.com/rve337/ Building Genuine Partnerships: https://therventrepreneur.com/rve365/

Welcome back, my friends! This episode is so good, we had to bring it back as a rerun.I'm diving into one of the most important pillars of business: customer journeys. We're talking about building meaningful relationships, mastering the art of reciprocity, and making sure every interaction with your audience creates trust and connection. It's not just about selling—it's about creating an experience that makes your customers want to stick around and bring others into your world.If this resonates with you, follow me on Instagram @itsgeorgebryant. Shoot me a DM if you want to talk about your customer journey or the Alliance. Now, let's get into it!Five Transformational TakeawaysDeposit First, Ask Later: Always provide value before making any requests. Focus on creating goodwill in your customer relationships.Design a Journey That Excites: Use the five steps—acknowledge, prepare, project, pre-handle, and excite—to keep customers engaged and reduce overwhelm.Balance Effort with Empathy: Remember, every “ask” you make is work for your customer. Balance your requests with moments that inspire and guide.Think Relationships, Not Transactions: Treat every interaction like a conversation. Build trust by showing up consistently with authentic communication.Audit and Adjust Regularly: Customer needs evolve. Continuously refine your customer journey to align with their goals and behaviors.Make sure to tag me when you share your thoughts on this episode, and let's keep building those epic customer experiences!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:00 The Importance of Customer Journey00:21 Common Pitfalls in Customer Journeys00:51 The Concept of Reciprocity in Business01:41 Designing Intentional Customer Journeys02:23 The Five Steps to Effective Customer Journeys03:19 Real-Life Application of the Five Steps04:46 Understanding Deposits and Withdrawals06:24 Case Study: Social Media Engagement07:28 The Role of Customer Journey in Business Success12:11 Email Marketing Strategies13:59 Event and Community Announcements16:09 Building Relationships Through Reciprocity