Hickey Media Podcast

Want to increase your sales with some new marketing channel levers? In today's podcast, you'll see which channels I use to increase sales for my customers with both paid and organic traffic. Specifically, you'll learn... What channels are out there that you may not be using, and insight on how to use them. Now that you know what channels you have available, go after the main three I suggest in the podcast to get started. Then grow from there. All in all, I hope this list of marketing channels helps you improve your sales this week. SUBSCRIBE to increase sales and become a master of these channels! https://soundcloud.com/hickeymedia Learn more on my blog! https://www.hickeymedia.com/blogs/new...

How do I use video marketing for my business is a question I get asked often. Today I am going to be giving out a few different ways you can implement more video content into your brand's social media, website, or blog. This isn't the end all be all list of types of videos you can do, it's just some concepts to help you get the ball rolling in a strong direction. Let's get started...watch the video or read the show notes below... 1. Start With The Question, "What Is My Objective?" Gain Sales Gain Email Sign Ups Gain Engagement Build Awareness 2. Choose A Style Video You Would Like To Shoot Product Based Video Customer Based Video Company Based Video 3. Product Based Videos(5 concepts) Best Sellers(Display the products you know your customers will love, to keep inventory flowing out the door) New Arrivals(Display new brands, or specific new products available) Gift Guide(Top Jackets For Men - Winter 17, etc) Timed Sale(2hr, 24hr, 48hr, Weekend Sale, BOGO, Percent Off, Dollar Amount Off) Review(Product details, fit, stretch, fabric, best uses) 4. Customer Based Videos(5 concepts) Client Testimonial(Have a good customer get in front of the camera to talk highly of your brand) Client Pick of the month(Consistent shopper talks about there top picks) Contest/Giveaway(Gift card, Assorted product box, etc) Address questions that customers commonly ask(FAQ) Informative(Difference between fabric types, ways to get stains out of shirts, etc) 5. Company Based Videos(10 concepts) About Us(Inform a new customer about your brand in 30 seconds) Upcoming Event(Raise awareness about an upcoming event) New Hire(Have new hires introduce themselves, after 15 days of working) - Read the rest of this article and watch the YouTube video on my blog here: https://www.hickeymedia.com/blogs/news/how-to-use-video-marketing About the Author: Blake Hickey - For over a decade my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn.