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Jen sits down with WEBTOON and Square Enix to break down a channel that reaches mobile, PC, and console at once.UA is saturated and everyone is hunting for new reach. WEBTOON has 160 million MAU, about 90% under 34, and roughly 69% of its readers play games across all three platforms. Christine Yu (WEBTOON) and Melanie Gordon (Square Enix) walk through how the Visions of Mana and Dragon Quest VII Reimagined campaigns actually came together, what the branded epilogue format is, how long these collabs take, and how the Coin Hunter offerwall is driving 10,000 verified Steam wishlist adds a week.Topics Covered:• The vertical scroll format and why Gen Z never touched a comic book• 160M MAU and how WEBTOON monetizes like a free to play game• $2.7B paid out to creators and 124,000 new episodes a day• Creators as influencers and why the comment section matters• The branded epilogue and the Visions of Mana collab results• Dragon Quest VII Reimagined and the Tabletop partnership• Timelines, approvals, and what marketers need to bring to the table• Licensing collab creative for paid media, owned social, and UA• Coin Hunter, the offerwall, and pay per verified Steam wishlist• Where WEBTOON sits in the funnel and why ROAS is the wrong first questionCHAPTERS:01:33 — What Is WEBTOON04:21 — Mel's Fan Origin Story06:26 — WEBTOON as an IP Engine09:17 — Creators as Influencers11:24 — Turning Fandom Into a Marketing Channel13:14 — Case Study: Visions of Mana x The Greatest Estate Developer15:20 — Inside the Collab Process17:33 — Western Market Performance20:00 — Case Study: Dragon Quest VII Reimagined x Tabletop24:07 — Campaign Types and Timelines27:32 — Repurposing Collab Content for UA/Social30:18 — What Makes It Feel Authentic (Not Cheesy)32:00 — Performance, ROAS, and Funnel Placement34:00 — Beyond Anime: Genre and Demographic Diversity37:08 — Audience Demographics38:00 — Lower-Funnel Product: Coin Hunter / Steam Wishlist41:00 — What's Next & Wrap-Up Wishlist 42:00 — Recap and Closing (Brandformance)
In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to Marvel turning a line into a fully immersive story experience, to Disney transforming what could have been a standard press announcement into a 15,000-person live spectacle hosted by Neil Patrick Harris, this episode is packed with concrete, transferable lessons on experiential marketing, merchandise strategy, fan engagement, and community building at scale. Key Takeaways:// Exclusivity and urgency are your most powerful tools at a live event. The activations that drove the longest lines at D23 weren't just pretty, they offered something you could only get there, only that weekend. Limited drops, early access, collectible items, and mystery products created genuine excitement and organic content without a single paid push.// Turn your announcements into experiences, not press releases. Disney could have dropped its park and film news on social media. Instead they put 15,000 fans in a room with live performances, a talk show format, and the actual people behind the projects. The fans became the news cycle. // Merch is a marketing signal, not just a revenue line. The resurgence of vintage Disney t-shirts under Bobby Kim isn't just a product strategy, it's a cultural statement about where the brand is going. Limited drops, nostalgia, accessibility, and wearability all work together to turn a t-shirt into a conversation starter. // Peeling back the curtain builds deeper brand loyalty. Disney's Imagineering booth let fans meet the people behind the parks, ask questions, and see physical models of projects still in development. Access to the process is one of the most underused tools in brand marketing.// Community is the most durable marketing engine you can build. D23 exists because of Disney's fan community, and that community does an enormous amount of Disney's marketing for free. Cassie and Ally are a perfect example — two marketers who attended, created content, and will talk about this event for weeks. Building a community that shows up for you, on and offline, is a long game worth investing in.// Maintaining the status quo is the riskiest thing you can do. Bob Iger's philosophy, that staying still is more dangerous than taking risks, is the through line of everything Disney presented at this event. New stories, new formats, new access, new product. The brands that keep pushing are the ones that keep their audiences leaning in.____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Bobby Casey of BusinessAnywhere shares insights on building a successful digital platform for US company formation, navigating marketing challenges, and the importance of mindset and network in entrepreneurship. In this episode, Bobby shares insights on building a remote business, the importance of hiring smarter, and leveraging AI for operational efficiency. He discusses strategies for networking, business growth, and personal development, offering valuable lessons for entrepreneurs. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
LinkedIn is the one platform almost every recruiter already uses. That is a good instinct. The catch is that most recruitment and search business owners lean on it for one job, sourcing candidates, and leave the more valuable job, winning clients and building a brand, largely untouched. So let me give you an honest breakdown of what LinkedIn does well, what it does not, and how to make it work for both winning clients and finding candidates. LinkedIn Does Two Jobs, Using Two Different Parts of the Platform One idea runs through everything below. Instagram and Facebook, which we covered in the previous two episodes, are candidate attraction and employer brand channels. LinkedIn is different. Most recruiters already use it every day, and for the most part they use it as a sourcing tool, finding candidates by role, skill and sector. That is a fair way to see it, because it is a brilliant sourcing tool. But sourcing is only half of what LinkedIn can do for your business. The other half, and the one many recruiters underuse, is the client side. LinkedIn is also your strongest channel for winning clients and for building a personal brand that brings clients to you. It is where the people who hire you spend their working lives. So for most owners, the opportunity is not to source more; it is to start using the client, business development and personal branding half they have been leaving untouched. Two jobs, one platform, and they do not happen in the same place. The client and brand side lives in the feed, in what you post and how consistently you show up. The sourcing side lives in outbound search and messaging. Treat LinkedIn as one undifferentiated thing, and you dilute both. Understand the split, and you get far more from it. How Big It Is, and Who Is On There LinkedIn passed 1.3 billion members worldwide this year, with around 310 million active every month. More useful than the global figure is how far it reaches into the working population of the markets most of you serve. In the UK, LinkedIn reaches around 71% of the population. In the US, around 83%. In Australia, around 61%. Those are high figures, drawn from LinkedIn's own advertising reach data, so they include some duplicate and inactive accounts. Treat them as a sign of very high penetration rather than a literal count of individuals. Either way, the conclusion is the same. Almost every hiring decision-maker you would want as a client is reachable here. LinkedIn reports more than 65 million decision-makers and 10 million people at C-level among its members. That is your ideal client list, gathered on a single channel. The Lurker Economy, and Why It Matters So Much Now the single most important thing to understand about LinkedIn. Only around one percent of active users post content. Everyone else reads. They scroll, they notice, they form a view, and they rarely like, comment or share. These are the lurkers, and they make up the vast majority of the platform. Think about who they are. Your clients. Hiring managers, business owners and department heads do not spend their working day reacting to posts. But they see them. And when a vacancy appears, they contact the recruiter who has been showing up in their feed. Brand Building and Client Acquisition Are the Same Activity This is why, on LinkedIn, building your brand and winning clients are not two separate tasks. They are the same task. Here is a real example from one of our members. She had been posting consistently on LinkedIn for some time. Nothing elaborate, just useful content in her specialist area, published week after week. Then a client she had not worked with in over a year came to her out of the blue with a senior technical role, a CTO position, and handed it to her exclusively. When she asked what had prompted the call, the answer was revealing. He told her he could not miss her, she was all over LinkedIn, and when the role came up hers was the first name that came to mind. He had never once liked or commented on a single thing she posted. That is the whole point. You are not posting to collect reactions. You are posting to stay in the mind of a buyer who will never engage in public, but who will call you the moment they have a need. Every useful post is a small deposit into that future phone call. Same anonymised member story as the script, the real Rachel / Ice Recruitment example. Say the word and I will name her, since it is already published with permission. What the 2026 Algorithm Now Rewards LinkedIn changed how its feed works this year, and the change favours exactly the kind of person reading this. The platform has moved towards relevance-based distribution. In plain terms, it now works to put each post in front of the people most likely to find it genuinely useful, weighing the author's demonstrated expertise and topic consistency rather than raw reactions. It pushes down engagement bait, the “comment YES if you agree” style of post, along with generic content that reads as machine-made and posted without thought, and posts where the video has nothing to do with the words. What it rewards is teaching something useful, in a clear niche, from someone who obviously knows their field. Read that again. It describes you. You are a real expert in your sector, which means you do not need to chase viral reach. You need to be consistently useful to a specific group of people, which is what the platform now favours. On format, documents, carousels and native video currently outperform plain text and link posts, so if you are unsure what to create, start there. Using LinkedIn to Source Candidates So far we have talked about the feed, which is where clients and brand live. The other job, sourcing, happens through LinkedIn's paid tools, and it is worth knowing LinkedIn splits the two jobs across two different products. Sales Navigator is the business development tool, built to find companies that are hiring and reach the decision-makers behind them, which is what most recruitment owners use it for. A Recruiter licence is the sourcing tool, and that is the one that matters here. A Recruiter licence, whether full Recruiter or the lighter Recruiter Lite, lets you search and reach candidates by job title, seniority, industry, skills and experience with a precision no other platform offers. You can organise candidates into talent pools and use InMail to reach passive people who are not in your network. And the outbound approach delivers. Industry data this year shows a candidate you source and approach directly is around five times more likely to be hired than one who applies to a job advert. It is little wonder many recruiters use LinkedIn every day for sourcing. Where LinkedIn Is Not the Answer An honest series means honest limits. LinkedIn is outstanding for sourcing professional, technical and executive candidates. For high-volume, hourly, trades it is a weaker candidate channel, and that is where Facebook and the other platforms we have covered earn their place. So match the channel to the roles you fill. If you place specialists and professionals, LinkedIn is close to essential on both sides. If you place high volumes of hourly workers, use LinkedIn for the client relationship and source your candidates where they gather. The Mistakes That Hold Recruiters Back A handful of habits hold recruiters back on LinkedIn. Posting only jobs, which turns your profile into a job board and builds no authority. Posting rarely and in bursts, when consistency is the entire game. Chasing engagement tricks that the algorithm now works against and that clients see straight through. Publishing generic, machine-made content with none of your own thinking in it. What aspect of LinkedIn is Right for Your Business? No channel suits everyone, so decide deliberately. Ask three questions. Is my priority winning clients or sourcing candidates? If clients, LinkedIn is close to essential whatever your sector. If candidates, what kind of roles do I fill: professional and technical, and LinkedIn is your best tool; high-volume and hourly, and you should source elsewhere while still using LinkedIn for clients. And can I commit to showing up consistently with useful, niche content rather than the occasional job advert? That consistency is what turns a dormant profile into a channel that brings in business. Answer those honestly and you will know how much of your time LinkedIn deserves. How We Can Help You This Year Knowing what to do is one thing. Doing it consistently, while running a business, is another. That is what we help with inside Superfast Circle. Members get a personalised marketing plan, done-for-you content and campaigns, monthly coaching and a clear system that makes showing up on LinkedIn and the other channels straightforward rather than one more job on the list. If you have been meaning to get LinkedIn working properly for your business, book a call and we will show you how it works. www.superfastrecruitment.co.uk/call Thanks Denise The post Marketing Channels for Recruiters: What Recruiters Need to Know About LinkedIn This Year appeared first on Superfast Recruitment.
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. John Jantsch explains how to build a systematic referral strategy, create stronger strategic partnerships, and use reviews, testimonials, and customer stories to influence both buyers and AI recommendations. 00:00 Introduction 03:20 Why Referrals Beat Paid Marketing 06:16 The 3 Rules of a Referral Engine 09:02 The Referral Source Most Businesses Miss 12:03 How AI Decides Who to Recommend 13:34 Build Your Referral System Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
This is the first in a new series where I take you through the main marketing channels one at a time, from Instagram and LinkedIn to YouTube, TikTok, email and paid ads, and give you the honest picture on each one. Here’s why I’m doing it. One of the questions we get asked more than almost any other is simple. Should I be on this platform? Is that one worth my time? Where do I put my effort? It’s a fair question, because there are more channels than ever, and none of us has the time to be on all of them. If you listened to the last podcast, we went through the marketing tasks worth doing over the summer- those slower weeks where you finally get a bit of headspace to work on the business instead of just in it. A lot of you will be doing exactly that right now, looking at the rest of the year and wondering where to focus. So it feels like the right moment to go through the channels properly, one by one. We’re starting with Instagram, because it’s the one recruiters are most unsure about. It feels very consumer, very lifestyle, and a lot of owners wonder whether it has any place at all in a serious, B2B business. Here’s the honest answer. And it starts with the data. The Numbers Might Surprise You In the UK, Instagram has around 37.7 million users, according to the most recent figures from NapoleonCat in March. In plain terms, that’s more than half the entire UK population. Not half of social media users, half of everyone, every age group. The US is much the same. The latest data from Pew Research shows about half of all American adults are on Instagram. And Australia is higher still, with almost seven in ten adults using it at the end of last year. So let’s put one myth to bed. Instagram is not a niche teenage app any more. It’s properly mainstream, across all three of the markets most of you work in. But here’s the part that matters most for us as recruiters. The age profile, and it’s worth looking at properly. In the US, eight in ten of the 18 to 29 age group are on it, dropping to fewer than one in five of the over-sixties. In the UK, the biggest single group is 25 to 34. Hold that thought, because it’s the key to everything that follows. Instagram Is a Candidate Channel, Not a Client One Here’s what that age profile is telling us. For most recruiters, Instagram is a place to attract candidates and build your brand, not a place to win new clients. Think about it. The people doing the hiring, the ones who sign off your fees, tend to be more senior, and they’re far more likely to be on LinkedIn. That’s where they go with their work hat on. The people scrolling Instagram are much more likely to be your candidates, and they’re sizing up what it’s like to work somewhere long before they ever apply. So if your goal is winning new clients, hand on heart, Instagram probably isn’t where I’d start. LinkedIn is still your channel for that, and we’ll cover it properly later in the series. But if you want to attract candidates and build a brand that makes people think they really know this market, I want to work with them, then Instagram can genuinely earn its place. I’d rather be straight with you about that than have you chase a channel because everyone says you should. Which Sectors It Suits A lot of it comes down to your sector. Instagram tends to work best where the work is visual and where the people you want to reach are already spending their time. Think hospitality, retail, the trades, creative and marketing recruitment, or early careers and graduate recruitment. Anywhere you can show people, places, a bit of culture and energy. It works less well for executive search, senior finance, legal, and high-level tech and engineering, where both the candidates and the clients tend to be more senior and established in their careers, and far more likely to be found on LinkedIn. So before you put a single hour in, ask yourself honestly whether your candidate pool is really the kind of audience that’s on Instagram. If it is, read on. If it isn’t, this might be one you note and move past, and that’s a perfectly good outcome. Half the value of this series is helping you rule channels out. What Works on Instagram Let’s say Instagram does fit your market. Here’s what works, and none of it needs you to be a professional content creator. Lead with video. Reels, the short ones, get far more reach than a plain photo post right now, and they don’t need to be polished. A quick chat to camera about a role, a bit of advice for candidates, a behind-the-scenes moment. That’s plenty. Use carousels for teaching. Swipe-along posts like five CV (resume) mistakes costing you interviews, or what it’s really like working with us. People save that kind of content, and saves are one of the strongest signals you can send Instagram that your content is worth showing to more people. Use Stories to stay front of mind. Polls, questions and quick updates keep you visible with the people already following you, with barely any effort. Use your DMs properly. So many good recruitment conversations start in the messages, so make it easy for people to reach you there and reply like a human, not a job board. The golden thread through all of it is to be real. Real people, real placements, real culture. On Instagram, authentic beats polished every time. Time, and the Reset Tax A quick word on time, because I know that’s what you’re really thinking. To make Instagram work, you’re looking at posting a few times a week and sticking at it for a couple of months before you see much back. It’s not instant. But then nothing good in marketing ever is. And this brings me to something I feel strongly about. Please don’t try to do all of this at once, across every platform. I see recruiters get excited, throw themselves at four channels for three weeks, run out of steam, and stop. Then they start again in a panic when the pipeline dries up. All that stopping and starting costs you. Every time you disappear for a while, you lose the momentum you’d built, the algorithm stops favouring you, and the warm audience you’d gathered goes cold again. I call it the reset tax, and it’s one of the most expensive mistakes in marketing. You’re far better off picking one or two channels that genuinely fit and showing up on them consistently than spreading yourself thin across the lot and burning out. That’s the whole point of this series. Choose well, then commit. Does It Work? Yes, when it fits. A recruitment agency in Germany ran a simple campaign on Instagram Stories and brought their cost per hire down from around four and a half thousand euros to about thirteen hundred. That’s a serious result, and it came from genuine, culture-led content rather than anything fancy. Real people, real workplace. How to Decide If It’s Right for You Four quick questions. Is my main goal candidates and brand, or clients? If it’s clients, start with LinkedIn. Is my candidate pool genuinely on Instagram? Visual, consumer-facing sectors, yes. Senior and niche, probably not. Have I got visual content, or can I create it? Culture, people, placements, advice. If there’s nothing to show and no time to make it, your effort is better spent elsewhere. Can I commit to being consistent for a couple of months? If not, don’t start, because a burst followed by silence is worse than not showing up at all. Answer yes to those and Instagram is worth a proper go. Answer no, and you’ve saved yourself a lot of wasted time, which is a win too. In Short Instagram is a mainstream channel now. It’s excellent for attracting candidates and building your brand in the right sectors, weaker for winning new clients, and the trick is being honest about whether your market is really there before you commit. Next in the series, we’re staying in the Meta family and turning to Facebook, Instagram’s older sibling with a very different crowd, and one a lot of recruiters write off too fast. How We Can Help You This Year Knowing what to do is one thing. Doing it consistently is another. If you’d like a hand putting your channel plan together and having the content resources ready so you can stay consistent without it swallowing your whole week, that’s exactly what we do inside Superfast Circle. Book a call and we’ll show you how it works: www.superfastrecruitment.co.uk/call Thanks Denise The post Marketing Channels for Recruiters : What Recruiters Need to Know About Instagram This Year appeared first on Superfast Recruitment.
Aarica J. Smith is a certified Productivity Coach, Business Strategist, author, and keynote speaker on a singular mission: to equip high-achieving visionaries with the systems, strategy, and soul-level clarity to become the unstoppable forces they were created to be.Watching brilliantly crafted strategies get shelved — not from lack of ambition, but from lack of a system to execute them — Aarica realized she wanted to focus on reducing the gap from vision to execution. That moment of clarity gave birth to the RPM Framework: a proven, repeatable methodology that transforms visionary paralysis into high-velocity momentum. Aarica's coaching philosophy is simple: Your vision can only carry you to the starting line — it is your method of execution that drives you across the finish line. Her goal is not simply to hand you a framework. Her goal is to transform the way you see yourself, recognizing the unstoppable force God created you to be, and guiding you to Live the Life You Love, and Love the Life You Live.Visit Aarica's Website: www.aaricajsmith.com
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand's growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard.This week, Sam and Roop discuss why that doesn't make it any less important.When you're selling equipment that costs six or seven figures, people aren't clicking an ad and making a purchase that afternoon. They're talking to coworkers. Reading reviews. Watching YouTube videos. Asking AI questions. Checking Reddit. They're figuring out whether your company is worth trusting long before they ever talk to sales.That's why trust is more than a brand metric. It's part of your marketing.The conversation covered everything from paid media and AI search to dealer relationships, customer reviews, and the small moments that shape a buyer's opinion over time. Because while you can't tell people to trust you, you can consistently give them reasons to.The brands that earn trust are usually the ones willing to educate, be transparent, and show up wherever customers are looking for answers.See you next week for more Little Talks!— Claudia, Sam, and RoopTell us what you think!
Most ecommerce teams are still arguing about channel split the same way they were five years ago. Meta versus Google, who gets the budget, who gets the credit. The argument usually gets won by whoever's most confident, not whoever's most right.The deeper issue is the data underneath it. Every ad platform is built to over-claim, because the more credit it takes, the more budget you hand it. Add up what Google, Meta and your email tool each say they drove and you'll sail past two hundred percent of your actual revenue. They're all counting the same customer, so the debate gets run on numbers that don't add up.The brands getting this right do three things differently.In this playbook, based on a conversation with Paula Mitchell, Digital GM of Freedom, we cover three things ecommerce operators need to know about choosing the right marketing channels using data:Match the channel to the job the campaign needs done, not a fixed Meta and Google ratioStop trusting the platforms' own numbers and judge the whole engine on one honest top-line metric like MERBuy independent measurement, but size it to your business instead of reaching for a full modelling platform too earlyConnect with Paula Mitchell Explore FreedomSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you. 00:00 Own vs. Rented Marketing 04:42 Why Email Isn't Dead 09:08 Build a Referral Engine 10:52 The Most Underrated Lead Source 12:10 Double Down on Relationships Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
In this episode of In Demand, Asia and Kim continue their two-part series on SaaS marketing channels with a rapid-fire breakdown of the most common growth channels available to SaaS companies. They cover everything from word of mouth, SEO, and social ads to conferences, partnerships, PLG, engineering as marketing, ABM, and community building. Throughout the episode, Asia explains which channels tend to work best, where founders waste money, and why context always matters more than trends or generic advice. This episode is a practical guide to evaluating marketing channels, understanding the tradeoffs behind each one, and avoiding the trap of searching for a universal “best” growth strategy. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Subscribe to The Work by DemandMaven on Substack Link to Part One The SaaS Playbook by Rob Walling Chapters (00:00:05) - In Demand: How to Troubleshoot Growth for Saa(00:00:27) - Choosing the Best Marketing Channels for SaaS(00:02:02) - Asia' Lightning Round(00:02:27) - Is Word of Mouth the best channel for sales?(00:04:03) - Organic Search: The Most Sustainable Channel for SaaS(00:07:04) - Is Organic Social Social Good for Business?(00:08:45) - What are Social and Display Ad Networks?(00:10:29) - What is Content Marketing?(00:11:55) - How to Integrate Email Marketing with Your Inbound Marketing(00:13:52) - Affiliate Marketing: Types of Channels, and How to Use(00:16:05) - Offline Ad Strategy: Social Media vs Traditional Media(00:19:51) - Do I Need to Invest in a Marketplace?(00:21:37) - Top 5 Channels for Product Led Growth(00:22:49) - "Engineering as Marketing"(00:26:38) - Speech Engagements(00:32:40) - Cold Outreach: The Low-Cost Channel(00:38:46) - Does Viral Marketing Impact SaaS Sales?(00:40:36) - Tim Ferriss on Community Building(00:42:36) - Partnerships: What are they and how do they work?(00:48:56) - What is Unconventional PR and Regular PR for SaaS(00:51:44) - How to Get Strategic with Your Channels
In this episode of In Demand, Asia and Kim dive into one of the most misunderstood topics in SaaS growth: how to choose the right marketing channels for your company. This is part one of a two-part series on SaaS marketing channels. In this episode, they focus on the strategy behind channel selection, including customer behavior, levels of awareness, ARPU, and how different markets discover products in completely different ways. They unpack why there is no universal “best” marketing strategy, how founders fall into silver bullet thinking, and why the companies that succeed either get very lucky or build strong strategic processes for understanding their market. This episode is a deep dive on how to think strategically about SaaS marketing instead of blindly copying tactics that worked for someone else. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Subscribe to The Work by DemandMaven on Substack Competing Against Luck by Clayton Christensen Chapters (00:04:30) - Why silver bullet thinking doesn't work when it comes to marketing.(00:07:30) - The difference between luck and strategic process in SaaS growth.(00:10:38) - How to think about picking the best marketing channels for your business.(00:13:00) - How to identify the channels your audience actually uses.(00:17:30) - Coffee roasting software as an example of how customers actually discover products.(00:24:00) - Getting creative about the channels that you invest in.(00:25:15) - Manufacturing software example: uncovering hidden channel opportunities through observation.(00:32:30) - Why average revenue per user and budget matter for choosing the right marketing channels.(00:42:15) - Eugene Schwartz's five levels of awareness and how this informs the campaigns you choose for your channels.(00:54:00) - Why simply “running ads” usually fails for early stage SaaS companies.(01:03:30) - Recapping the questions founders should use to choose marketing channels strategically.
Are you tired of the "feast or famine" cycle in your painting business? In this episode of the Pro Painters Playbook, the APPC team breaks down System #1: Lead Generation.Generating high-quality leads shouldn't be a guessing game. It requires a repeatable, scalable system that keeps your estimators busy and your schedule full year-round. We dive into the specific strategies that differentiate "hobbyists" from professional painting contractors who command high margins.In this video, you'll learn:The Lead Gen Blueprint: Why lead generation is the first of the Seven Core Systems.Quality vs. Quantity: How to attract the "right" customers who value quality over the lowest price.Marketing Channels that Scale: The difference between reactive and proactive lead generation.Closing the Loop: How this system feeds directly into your sales and estimating processes.Ready to grow? Download our "5 Keys for Growing Your Painting Business" here: https://www.paintersacademy.com/Join the Academy for Professional Painting Contractors and start building a business that works for you. www.paintersacademy.com#PaintingBusiness #LeadGeneration #PaintingContractor #ProPaintersPlaybook #BusinessSystems #MarketingForPainters #PaintersAcademy
#906 What if the most powerful lead generation tool for your business costs absolutely nothing? In part one of this two-part episode, host Brien Gearin sits down with college admissions consultant and former PR professional Carter Osborne, who shares how he spent four years juggling two full-time jobs before making the leap to run his own business — and how he used strategic media relations to fuel its growth. Carter breaks down why getting featured in outlets like CNBC builds instant credibility with potential clients, how to identify the right media targets across three tiers of publications, and why the key to landing coverage isn't selling yourself — it's making a reporter's job easier. Whether you're still in side-hustle mode or already running your own business, Carter's framework for crafting pitches that actually get responses is something every entrepreneur needs to hear! What we discuss with Carter: + Side hustle to full-time leap + The hidden cost of doing both + PR as free lead generation + Third-party validation builds trust + Organic vs. pay-to-play media + Tiered media list strategy + Crafting a newsworthy hook + Building real reporter relationships + Lead with their needs, not yours Thank you, Carter! Check out Carter Osborne Tutoring at CarterOsborneTutoring.com. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
#907 What does it actually take to turn a cold email into a media feature — and then turn that feature into a lasting relationship? In part two of this two-part episode, Carter Osborne picks up where he left off, diving deep into the craft of pitching reporters the right way. Carter explains why templates are the enemy of a great pitch, how to tailor your outreach to each reporter's specific beat, and why brevity might be the single most important element of any cold email. He also shares what to expect after a reporter says yes — whether that's a live interview or an email Q&A — and how to maintain those relationships without becoming the person they dread seeing in their inbox. Plus, Carter opens up about a hard-learned lesson from a Wall Street Journal reporter he accidentally scared off with an overly enthusiastic email. If you've ever wondered how small businesses can realistically measure the ROI of PR efforts, Carter breaks that down too — and makes a compelling case for why media relations might be the highest-leverage, zero-cost growth tool any entrepreneur is sleeping on! What we discuss with Carter: + Why templates kill a good pitch + Matching your pitch to the reporter's beat + Brevity is everything in cold outreach + Using subject lines that get opened + What happens after a reporter says yes + Interview vs. email Q&A formats + Keeping reporter relationships warm without being annoying + The Wall Street Journal lesson learned the hard way + Why PR metrics are notoriously hard to measure + Media relations as a zero-cost growth tool Thank you, Carter! Check out Carter Osborne Tutoring at CarterOsborneTutoring.com. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources are limited.With so many platforms competing for attention, many brands fall into the trap of trying to do everything at once, leading to inconsistent messaging, wasted spend, and weak results. This episode explores how to cut through the noise and focus on the channels that actually drive growth, engagement, and revenue.You'll learn: How to identify the marketing channels that deserve your investment Why focus beats being everywhere The difference between vanity metrics and real business impact How to align your marketing strategy with customer behavior Which channels create long-term leverage and sustainable growth A simple framework for making smarter marketing decisions with limited resources Whether you're a business owner, marketing leader, or entrepreneur trying to maximize results without overspending, this episode will help you build a more focused and effective marketing strategy.Listen now and learn how to make your marketing work smarter, not louder.
Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackle one of the most debated questions in marketing: how do you actually reach the right people on mass channels like TV? They dig into why narrow targeting can quietly shrink your business, how creative can do more of the targeting work than your media buy, and what it really looks like to transition from performance digital to TV. Topics covered:• [01:00] Les Binet and Will Davis research on budget vs. ROI• [03:00] Why narrow targeting creates a "death spiral"• [06:00] Why TV's business impact has increased as media fragmented• [08:00] How creative can target more effectively than media selection• [10:00] How a linear TV buy actually works• [14:00] Brand building vs. activation• [17:00] How to transition from performance digital to TVTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 IPA Article: https://ipa.co.uk/news/go-big-or-go-homeGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it's no longer enough to simply “show up”—brands need to control how they're represented, what data models learn from, and how they influence AI-generated recommendations. He breaks down how Bluefish works with major brands to close the growing “content gap,” optimize for machine-readable data, and measure performance across new AI KPIs like visibility, favorability, and influence. Plus: why the marketing funnel isn't dead but accelerating, how companies are moving from playing defense to offense in AI, and what the rise of agentic commerce could mean for the future of paid media. For further reading: Marketing in the Age of AI Answers: https://www.adexchanger.com/adexchanger-talks/marketing-in-the-age-of-ai-answers/ This startup knows what AI is saying about your brand: https://www.fastcompany.com/91387950/this-startup-helps-big-brands-look-good-to-ai Listen on your favorite podcast app: https://pod.link/1715735755
You're not stuck because you're not doing enough.You're stuck because you're doing too much… without knowing what's actually working. Posting more. Adding platforms. Trying everything. But if someone asked you right now, what's actually bringing in clients? Would you have a clear answer? Or would you go quiet? In this direct and tactical solo episode, George breaks down one of the biggest mistakes entrepreneurs are making right now: Confusing activity with effectiveness. In a world where attention is shrinking and content is exploding, being on every platform is no longer a strategy, it's a distraction. George introduces a simple but powerful framework to help you identify what's actually working in your business, eliminate what isn't, and double down on the channels that truly drive results. This episode is your permission slip to stop doing more… and start doing what matters. What You'll Learn In This Episode: Why being on every platform is hurting your business The difference between activity vs actual results What “channel anxiety” is and how it shows up Why attention is the scarcest resource in today's market How to define what “working” actually means The 4-step framework to validate your marketing channels Why vanity metrics are misleading (and what to track instead) How to make confident, data-driven decisions in your business Key Takeaways: ✔️More channels ≠ more results. Clarity wins. ✔️Being busy is not the same as being effective. ✔️Attention is limited, doing less, better is the advantage. ✔️Vanity metrics (likes, followers, reach) do not equal growth. ✔️Real metrics = conversations, leads, and sales. ✔️Treat every channel like an experiment, not a commitment. ✔️Cutting what doesn't work is a strategic move, not failure. ✔️Relationships, not platforms, are what actually grow your business. Timestamps & Highlights: [00:00] – Why doing more isn't working anymore [02:00] – The uncomfortable question: what's actually working? [05:00] – The problem with being on too many platforms [08:00] – Attention is the scarcest resource (data + reality) [11:00] – What “channel anxiety” really is [14:00] – The 4-step framework to validate a channel [16:00] – Defining what “working” actually means [18:00] – Why vanity metrics will lie to you [20:00] – How to make clean decisions: double down, adjust, or exit [22:00] – Why relationships beat algorithms every time Your Challenge This Week: If this episode hit… Share it with someone who's stuck in the “doing more” loop DM @itsgeorgebryant and tell me what channel you're testing And most importantly, pick one channel this week and measure what actually matters. Live Events & Retreats Ready to simplify your business and focus on what actually works? Join George at an immersive live experience designed to help you gain clarity, eliminate noise, and build a strategy rooted in results. Explore upcoming events: mindofgeorge.com/retreat Join The AllianceThe Relationship Beats Algorithms™ community for entrepreneurs who scale through trust, connection, and intentional growth. Apply for 1:1 Coaching If you're ready to stop guessing and start building a business that actually converts, apply to work directly with George.
#191: In this episode of Over a Pint, Maureen Norman, founder of Stake Media Group , discusses the evolving landscape of digital media and the massive, often overlooked opportunity in the 55+ demographic. Norman, an advertising veteran, shares her journey from traditional copywriting to launching the daily newsletter "Stake Your Day," which has grown to over 100,000 subscribers by focusing on "nostalgia news and info you can use". Key highlights from the conversation include: The "Silver" Opportunity: Norman identifies a significant gap in marketing that often ends at age 54, despite 12,000 people in North America turning 65 every day. Marketing Insights: Norman reveals that while the 55+ audience is massive, they are more motivated by shared values and specific needs than age-based identifiers. The Pivot to a Newsletter Studio: Recognizing the maturity of the newsletter space, Stake Media Group is expanding into a "newsletter studio" model. This new venture offers brands white-labeled content and strategic expertise to help them navigate the complexities of the modern inbox. The Human Touch in the Age of AI: Despite using AI for information gathering, Norman remains committed to 100% human-written content. Ultimately, the episode explores how digital media can still be a space for authentic relationship building, provided creators focus on serving their audience's purpose rather than just chasing the latest market opportunity. Connect with Maureen here: https://www.linkedin.com/in/maureennorman/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
Let me ask you something. When did you last send a planned, consistent email campaign to your database? Not a one-off update when you had a vacancy. Not a quick check-in because you remembered someone existed. A proper campaign. Sequenced. Segmented. Designed to build trust with the people who are not ready to work with you yet. For most recruitment business owners, the honest answer is: not recently. Or never. And that is costing you more than you realise. Today I want to make the case for email marketing. Not because it is new or exciting, but because it is one of the highest-ROI channels available to you as a recruitment business owner, and most of your competitors are either not using it at all or using it in a way that leaves most of the value sitting on the table. We are going to cover four things: Why most recruitment email marketing misses the mark entirely. Why email still outperforms every other channel on ROI. How you can use it to reach both clients and candidates simultaneously, a genuine advantage most businesses overlook. And what separates the campaigns that generate results from the ones that go quiet after one or two sends. Let us get into it. What You Will Learn Why sending one-off emails to your database is costing you pipeline, and what to do instead Why email consistently outperforms social media on return on investment, and what the numbers actually say How to nurture both clients and candidates at the same time using one system The five habits that separate email campaigns which generate results from the ones that go quiet after two sends Why Most Recruitment Email Marketing Misses The Mark There is one distinction I want to make first, because I think it is the single biggest reason most recruitment businesses are not getting results from their email. Most businesses send emails. Very few run campaigns. And that difference is where all the opportunity is sitting. The blast approach looks like this. You have a vacancy to fill, or it has been a while since you were in touch with your database, so you send something out. It is pitch-heavy. It is aimed at the people who are ready to act right now. And everyone else? They do not hear from you again. Until they are already talking to someone else. Here is the thing. At any one time, only 3% to 7% of your market is ready to buy. That is it. So if every email you send is an attempt to convert someone who is ready right now, you are completely ignoring the other 93%. That 93% will become ready eventually. The question is, will they remember you when they do? The campaign approach is completely different. It is a planned sequence. Consistent. Built around content that is genuinely useful to your audience. So you are staying visible and building trust with the people who are not ready yet. And when they are ready, you are the obvious choice. Here is a number that really brings this to life. Segmented email campaigns generate 760% more revenue than unsegmented ones. That is from Campaign Monitor. Not a small difference. That is the difference between a database that works for you and one that just sits there doing nothing. Why Email Still Wins Some of you will have heard people say that email is dying. That social media is where it is at. I want to put that to rest right now. Email delivers £46 for every £1 spent. That is the average. Done well, it is considerably higher. 91% of B2B marketers say email is critical to their strategy. Not useful. Critical. And for recruitment specifically, the average open rate is 31%. The general average across all industries is 21%. So your emails, when they are relevant and well written, are already more likely to be opened than in most sectors. While everyone is focused on their LinkedIn engagement dropping or the latest social media algorithm change, email is quietly doing the heavy lifting. It outperforms social media on ROI. It outperforms paid advertising. And it gives you something no social media platform can ever give you: a direct, uninterrupted line to someone’s inbox. Think about that. When someone opens your email, it is just you and them. There is no algorithm deciding whether they see it. No competitor’s post appearing right next to yours. That is an incredibly powerful position when you use it well. The Dual Audience Advantage Here is where it gets really interesting for recruiters, and it is something I think most businesses completely overlook. Most B2B businesses have one audience. You have two. You have clients, the hiring managers and business owners who need great people. And you have candidates, the professionals looking for their next opportunity. Email campaigns let you nurture both at the same time, with content that is tailored to each. For your clients, that might be salary guides, sector hiring trends, thought leadership on the talent challenges they are facing. Content that positions you as the expert they want in their corner when they need to hire. For your candidates, it might be job alerts, career development tips, salary benchmarks, sector news relevant to their specialism. Content that keeps them engaged and coming back to you rather than going elsewhere. Two audiences. Two content streams. One system. That is a genuine competitive advantage. Most of your competitors are either not emailing at all, or they are sending the same message to everyone, which as we have already covered, is not going to cut it. Five Habits That Separate Results From Radio Silence Most recruitment businesses have a database. Very few use it consistently and strategically. Here are five habits I see in the campaigns that actually work. Habit One: One Email, One Message, One Call To Action Do not try to say everything in every send. One clear ask, every time. That discipline alone will improve your results. Habit Two: Send From A Named Person A named sender generates 27% higher open rates than a company inbox. People open emails from people, not from brands. It sounds obvious, but you would be surprised how many businesses are still sending from info@ or hello@. Habit Three: Segment Your List Clients and candidates always get separate campaigns. Right content, right audience. If you are sending the same email to everyone, you are speaking to no one. Habit Four: Keep A Consistent Cadence One email will not build a pipeline. You need to show up regularly to stay front of mind. I know some of you are already thinking “I do not have time to write that much content.” That is a real challenge, and it is exactly the kind of thing we help members solve inside Superfast Circle. Habit Five: Coordinate With LinkedIn Email outreach that mirrors what you are posting on LinkedIn compounds your results. You are appearing in multiple places, reinforcing the same message, building the same trust. That is the compounding effect in action. And the numbers back all of this up. Personalised subject lines drive 26% to 50% higher open rates. These are not marginal gains. They are significant when you apply them consistently. The Results You Can Expect Before I wrap up, I want to share some benchmarks, because I think they provide really important context. 79% of leads never convert without nurturing. Think about that. Nearly four out of five potential opportunities are lost if you are not following up and staying in touch. That is an enormous amount of business going to someone else by default. Nurtured contacts produce 50% more sales-ready leads, and they spend 47% more when they do buy. That is the compounding effect of consistent, valuable communication. For recruitment email sequences specifically, well-run campaigns achieve open rates of 35% to 45%. That is well above the industry average. And your welcome email, the first email someone gets from you, generates four times more opens and ten times more clicks than a standard send. That first impression matters enormously. Are you making the most of it? What To Do Next: Your Action Steps Information on its own does not move the needle. Action does. So here are three practical starting points. First, audit what you are currently doing. Be honest with yourself. Are you sending one-off blasts when the mood takes you, or do you have a planned campaign sequence that runs consistently? Most recruiters are in blast mode. Knowing where you are starting from is the first step. Second, look at your database. How many of those contacts are not ready yet? That is your biggest untapped opportunity. Campaigns are how you stay visible to them until they are. Third, think honestly about whether you have the system in place to do this consistently. Because that is the part most recruiters find hardest. It is not the intention. The intention is usually there. It is the time, the content, knowing what to write, how often to send it, and how to segment it properly. The shift from blast to campaign is where the real opportunity is. And it is not as complicated as it sounds when you have the right system in place. Thanks Denise How We Can Help You This Year Knowing what to do is one thing. Doing it consistently is another. Inside Superfast Circle, our members get done-for-you content, pre-built email campaigns, and a clear system that makes showing up and staying visible straightforward rather than overwhelming. No more feast-or-famine marketing. No more “I will do it when it is quieter.” If you have been thinking about getting proper marketing support, book a call and let us show you how it works: www.superfastrecruitment.co.uk/call The post The Marketing Channel Recruiters Keep Underestimating (And It’s Not LinkedIn) appeared first on Superfast Recruitment.
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape! DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.If you've struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents, and AI-powered decision engines that analyze marketing spend efficiency across channels like LinkedIn organic social and display advertising.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents, and AI-powered decision engines that analyze marketing spend efficiency across channels like LinkedIn organic social and display advertising.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A part of the legal marketing landscape we don't talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us. Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketing firm that helps lawyers build exceptional relationships. Hear how professionals learn and play “the referral game.” Asking for referrals may not feel natural, even a bit awkward. But like any marketing campaign, it can be planned, initiated, and tracked. And it can be fun and rewarding. Don't try to make a relationship “transactional,” just go out and meet and help people. Let it be more relaxed and natural. Hear about the “four questions” and a personalized “grid” plan that can get the ball rolling when you meet another attorney. If you've struggled with building intentional relationships with other attorneys and expanding your network, you'll want to hear this free “relationships 101” lesson from a proven, experienced pro. Mentioned in This Episode: “Endless Referrals” by Bob Burg “Never Eat Alone” by Keith Ferrazzi Subscribe to Un-Billable Hour: https://play.megaphone.fm/qxfro4f-suekajnwe_solw Learn more about your ad choices. Visit megaphone.fm/adchoices
A part of the legal marketing landscape we don't talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us. Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketing firm that helps lawyers build exceptional relationships. Hear how professionals learn and play “the referral game.” Asking for referrals may not feel natural, even a bit awkward. But like any marketing campaign, it can be planned, initiated, and tracked. And it can be fun and rewarding. Don't try to make a relationship “transactional,” just go out and meet and help people. Let it be more relaxed and natural. Hear about the “four questions” and a personalized “grid” plan that can get the ball rolling when you meet another attorney. If you've struggled with building intentional relationships with other attorneys and expanding your network, you'll want to hear this free “relationships 101” lesson from a proven, experienced pro. Mentioned in This Episode: “Endless Referrals” by Bob Burg “Never Eat Alone” by Keith Ferrazzi
If you've ever struggled to explain what you do without rambling, it's not because you're unclear on your expertise, it's because you haven't defined your distinctive edge.In this episode, I sit down with business strategist Megan Yelaney, creator of the Distinctive Edge framework, to unpack what actually makes you different in a crowded market and how to turn that clarity into real demand, confidence, and sustainable business growth.We talk about what a signature framework really is (and what it's not), why so many established female entrepreneurs accidentally blend in despite having incredible results, and how to articulate your unique approach in a way that attracts aligned clients without working more hours or hustling harder.We also get real about building a life-first business in a full season of life. From twin mom realities to managing mental load and protecting presence, this conversation with Megan Yelaney bridges strategy and sustainability in a way that feels grounded and honest.If you're ready to stop sounding like everyone else and start owning what makes you different, this episode will help you clarify your message and simplify your growth. Today you'll hear:04:52 – What building a life-first business actually looks like in this season (and why presence matters more than hours worked)07:18 – The hidden reason you can't “turn work off” and how to mentally separate business from life10:41 – What a distinctive edge really is (and why caring more isn't differentiation)14:22 – Why established women entrepreneurs accidentally blend in, even when they're highly skilled18:09 – How to identify the patterns and perspectives that make your work uniquely powerful22:37 – Turning your natural process into a signature framework you can articulate clearly27:48 – The difference between storytelling that connects and storytelling that converts31:55 – How clarity increases demand without increasing workload36:12 – What to do when life is “life-ing” and you still need to show up in your business40:26 – Why sustainable business growth starts with positioning, not more content Connect with Megan:Website: www.meganyelaney.comInstagram: @meganyelaneyFREE Resource: https://meganyelaney.com/business-story-blueprint
Episode Summary: Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation delves into the risks of overlooking holistic marketing strategies, the significance of consistent messaging and positioning, and the impact of managing client expectations effectively. Key Timestamps: 00:00 – Introduction 01:30 – Misconception of One-Channel Marketing 03:45 – Pitfalls of Jumping Between Channels 05:12 – Importance of Clear Positioning 07:20 – Overlooking Holistic Marketing Strategies 09:15 – Managing Emotional Marketing Decisions 11:00 – Building a Strong Intake Process 13:45 – Connecting Channels for Consistency 15:30 – Balancing Tactical Timelines and Strategic Outcomes 17:40 – Shifting from One-Channel Mindset to Systems Approach 19:55 – Rebuilding Marketing Approach Without Starting Over About the Show: *Legal Marketing Happy Hour* brings you insights and strategies to navigate the ever-evolving landscape of legal marketing. Join industry experts as they delve into practical tips and proven techniques to help law firms thrive in the digital marketing realm.
"One of our most unique and precious things we can use is our own voice." -Tina Dietz Tina Dietz is an award-winning vocal leadership expert and founder and CEO of Twin Flames Studios, a premier audio publishing company helping entrepreneurs and experts turn their voices into powerful audiobooks and professionally published books. A pioneer in voice-powered publishing, she led the industry's first fully guided remote audiobook recording experience and is known for transforming podcast content into lasting authority and revenue-generating assets. With over 20 years of experience across 30+ industries and eight countries, Tina has worked with global brands including Johnson & Johnson, GE, Aetna, and UGG. Recognized by Forbes and Inc., and a founding member of the Forbes Coaches Council, she is a trusted voice shaping the future of audio publishing. Website: https://twinflamesstudios.com LinkedIn: https://www.linkedin.com/in/tinadietz/ YouTube: https://www.youtube.com/@TwinFlamesStudios Instagram: https://www.instagram.com/twinflamesstudios/ Facebook: https://www.facebook.com/TwinFlamesStudiosLeadership/ Zachary Bernard is the founder of We Feature You PR, a public relations company that helps individuals and businesses establish themselves as thought leaders through podcasts and press. Since its inception, We Feature You PR has worked with 350+ clients, from solopreneurs to publicly traded companies, securing features in major publications like Forbes, Entrepreneur, and USA Today, and booking over a 1,000 podcast appearances. Website: https://wefeatureyou.com LinkedIn: https://www.linkedin.com/in/itszachb/ YouTube: https://www.youtube.com/@itszachb_ Instagram: https://www.instagram.com/itszachb_ In this episode, we explore leadership, podcast marketing, audiobook creation, and authentic AI strategies with Tina and Zach. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
"One of our most unique and precious things we can use is our own voice." -Tina Dietz Tina Dietz is an award-winning vocal leadership expert and founder and CEO of Twin Flames Studios, a premier audio publishing company helping entrepreneurs and experts turn their voices into powerful audiobooks and professionally published books. A pioneer in voice-powered publishing, she led the industry's first fully guided remote audiobook recording experience and is known for transforming podcast content into lasting authority and revenue-generating assets. With over 20 years of experience across 30+ industries and eight countries, Tina has worked with global brands including Johnson & Johnson, GE, Aetna, and UGG. Recognized by Forbes and Inc., and a founding member of the Forbes Coaches Council, she is a trusted voice shaping the future of audio publishing. Website: https://twinflamesstudios.com LinkedIn: https://www.linkedin.com/in/tinadietz/ YouTube: https://www.youtube.com/@TwinFlamesStudios Instagram: https://www.instagram.com/twinflamesstudios/ Facebook: https://www.facebook.com/TwinFlamesStudiosLeadership/ Zachary Bernard is the founder of We Feature You PR, a public relations company that helps individuals and businesses establish themselves as thought leaders through podcasts and press. Since its inception, We Feature You PR has worked with 350+ clients, from solopreneurs to publicly traded companies, securing features in major publications like Forbes, Entrepreneur, and USA Today, and booking over a 1,000 podcast appearances. Website: https://wefeatureyou.com LinkedIn: https://www.linkedin.com/in/itszachb/ YouTube: https://www.youtube.com/@itszachb_ Instagram: https://www.instagram.com/itszachb_ In this episode, we explore leadership, podcast marketing, audiobook creation, and authentic AI strategies with Tina and Zach. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this episode, we're joined by Kendall Breitman, Community Lead at Riverside.fm, to unpack what it really takes to build meaningful community in a noisy, content-saturated world. A former reporter turned community builder, Kendall shares why trust has to come before tactics, why video is one of the most powerful tools for connection when used with intention, and how brands and creators can stop chasing reach and start building relationships that actually last. Whether you're creating content, leading a brand, or thinking about community in 2026 and beyond, this conversation will challenge how you think about growth, visibility, and showing up online.Key Takeaways:// Community starts with trust, not platforms or tactics — strategy comes before tools.// Video works when it's human, not overproduced or performance-driven.// Connection requires intention — reach alone doesn't build loyalty.// Brands earn trust by showing up consistently, transparently, and with real value.Connect with Kendall: LinkedInLearn more about Riverside: Website____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Do you have this fundamental marketing channel set up for your business? Google My Business? I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @contentsocialmediaqueen.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS
Want to hire our team to scale your Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The best and the worst marketing strategies for landscapers in 2026 ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
Everyone's talking about Substack. LinkedIn is having its main character moment. Threads is... well, we're not really sure what Threads is doing anymore. And you're over here wondering if you're supposed to be on all of them.I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?"And my answer? It depends. Not on what everyone else is doing. Not on what's "hot" right now. On what your business actually needs.This episode is how to stop chasing platforms and start making decisions based on your data.Inside the episode:Why long-form written content (blog or Substack) still matters in 2026When Substack makes sense for your business (and when it doesn't)How to audit what's actually working in your marketing right nowThe platform decision framework I use with consulting clientsLinks:Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio
Ever wonder which channel is “best” in 2026 — Instagram, TikTok, LinkedIn, email, networking, or cold outreach?In this quick bonus episode, Maggie shares the truth: there's no magic platform. Any channel can convert when you choose it based on your ideal client and back it with the right positioning + messaging.You'll learn how to:Pick channels based on where your clients actually look for answersMake the channel convert by speaking in your client's language (not industry jargon)Stop chasing trends and start building a simple, repeatable approachPress play and choose your channel strategically — then make it work.
One benefit of getting older? You see patterns over a longer horizon. And here's one I keep seeing in sales and marketing: people proclaiming channels are dead. Cold calling is dead—nobody answers their phone. Webinars don't work. Cold email is ruined by spam filters. LinkedIn organic content doesn't work. Canvassing is impossible. DM selling has been destroyed by automation. I've heard every single one of these channels proclaimed dead—sometimes by people I actually respect who used to crush it in that channel, then didn't evolve with it, and now their message is "it doesn't work." Here's what I know from seeing inside 500 MSPs last year: when we do attribution exercises on closed deals, every single fucking one of those "dead" channels is represented. Which means they DO work. The question isn't "does it work?" It's "do you know how to make it work?" This episode breaks down why the biggest mistake is looking for a channel that works instead of picking one and committing to making it work. Learn the cycle every channel goes through (hard learning curve → figure it out → generate results → shit changes → adapt), why that cycle is actually good because if it was easy everyone would do it, and why harder channels give you longer reward cycles. Stop saying "this doesn't work" and start saying "I don't know how to make this work yet." The reframe matters. I saw someone post "cold calling's dead" on LinkedIn and thought "God, here we go again." So that's my drop for today.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram
On this episode, Joel is joined by an award-winning guest who has been igniting digital strategy conversations for 15 years and counting. Jessica Best is the self-proclaimed email marketing evangelist and Owner of BetterAve LLC. It's the consultancy implementing the same practices she preaches from stages around the world. By turning data into insight and insight into action, she demonstrates the power of data-driven storytelling. Allowing business owners to optimize their results, so they can get back to doing more of what they already do so well.Website: https://better-ave.com/ | https://jessica.best/ Instagram: https://www.instagram.com/bestofjesspics/?hl=en Twitter: https://x.com/bestofjess/with_repliesCheck out the conversation on YouTube: https://youtu.be/vT2-ylB5XpI
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this episode, we're sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben's already nailed the basics of ASO and early user acquisition, but now he's ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.You will discover:✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok✅ How portfolio growth differs from scaling a single app✅ How to set up your social media channels to fuel app installs✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage✅ The #1 mistake founders make when transitioning to paid marketingLearn More:Check out:https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178 Connect with Ben:https://www.linkedin.com/in/boonya-kitpitak/You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla's modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio's pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
If your sales have stalled or your email list isn't growing, your marketing probably needs a simple but powerful audit.In this video, Kirsten Roldan walks you through a step-by-step marketing audit to help you: • Get more people onto your email list • Fix your social media positioning • Turn cold followers into warm leads • Make your website and bio actually convert
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you're trying to market your business, you're probably focusing on multiple channels and may not know what's working and what's not working when it comes to marketing your business. It can be so frustrating for entrepreneurs who want to grow but don't understand where to find the answers as to what to focus on for marketing. Join me in today's episode, and I'll share how you can start to unravel your marketing and understand what's working, what's not, and why it matters. If you've ever struggled with your marketing and wondered if you were wasting your time on a specific marketing channel, today's episode will help you start to understand. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don't work”, not because they can't, but because you're too early. In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't). They unpack false positives and false negatives, the pitfalls of premature ad testing, and why channels should be evaluated as part of a larger system, not in isolation. If you've ever wondered whether a channel failed because of timing or execution, this episode will help you separate signal from noise. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Chapters (00:01:00) - How false positives and false negatives can mislead your marketing strategy.(00:03:30) - Why it's possible to be too early into a marketing channel and how channels stack.(00:07:30) - How to do attribution by channel correctly.(00:10:15) - Customer interviews give a more complex picture of attribution.(00:13:00) - How to uncover your customer journey using interviews and jobs-to-be-done.(00:16:30) - When ads look like they're working, but conversions tell another story.(00:26:00) - The product's role in growth: if your PLG SaaS product can't close, your ads can't save you.(00:32:50) - How to tell if your company is too early for a channel or program.(00:35:30) - When it can be too early to go to a sales-led strategy.
What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for optimizing each one. Every hidden touchpoint can work in your favor without a single new post, building trust, authority, and brand consistency. It's simply a matter of recognizing the opportunities and dialing in your most effective brand voice. Listen in to discover how to make these subtle yet powerful marketing moments align with your strategy and how a few small tweaks can massively amplify your brand's impact. Listen in as Emma explains: The marketing that is happening with or without you, and how to make it intentional How Google reviews can build unexpected SEO and trust The impact of a polished email signature And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
Most home service business owners think the answer to growth is adding more — more ads, more channels, more complexity. But in this episode, Matt breaks down why simplifying your marketing is actually the key to scaling. He shares how focusing on just a few core channels can help you generate consistent leads, reduce wasted spend, and create a marketing machine that actually works. If your marketing feels chaotic, this episode will show you how to take control and start winning with less. Links Mentioned:
Want to know how top investors close 400+ real estate deals in a single year without a huge marketing budget? In this episode of The Disruptors Podcast, [guest name] reveals how he used one marketing channel to generate 5X more deals and build a scalable acquisition system. Inside this episode you'll discover: ✅ How to generate motivated seller leads without cold calling. ✅ The exact system used to close 40+ deals every month. ✅ How to scale from a few deals a year to hundreds. ✅ The marketing channel most investors overlook (and why it works.) ✅ Why volume, process and lead flow beat talent in real estate investing. Whether you're a wholesaler, flipper, buy-and-hold investor or just starting out, this conversation will show you how to: • Outwork your competition with smarter systems. • Build a pipeline of motivated sellers. • Get more deals from the same marketing spend. • Create predictable income in your real estate business. Follow Sean Grabow And Zane White https://res-va.com/ https://www.instagram.com/sean.grabow/ https://www.facebook.com/RealEstateSolutionsVA/ Watch this episode on YouTube https://youtu.be/Je3C3NtjXLA
Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding spam filters Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss. Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way. Resource Links Tyler Cook: LinkedIn profile Tyler Cook: Hypermedia website Tyler Cook: newsletter about email marketing Rand Fiskin (SEO expert) Perry Marshall (author of 80/20 Marketing book) Neverbounce (email verification) Beehiiv (email platform for newsletters) Hubspot (CRM and email sending platform) Dean Jackson (email marketing guru) Hoppy Copy (helps write good emails) Jarvis (AI-powered marketing copy) Copy.ai (marketing copy assistant) Google Alerts (get automatically notified of important news) ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strategies: establishing clear ROI frameworks for AI investments, organizing data infrastructure to support AI workflows, and building internal change management processes to shift teams from manual to automated marketing operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Todd Toback dives straight into a game-changing idea: you don't need a dozen strategies to succeed in real estate— just one solid marketing channel. Todd breaks down why chasing multiple marketing tactics can leave you overwhelmed and inconsistent, and why mastering a single channel is the key to steady, quality seller leads.What You'll Learn:Why “random acts of marketing” are killing your momentumHow one channel, done right, can be all you needThe power of automation and hiring a virtual assistant to scale fasterReady to simplify your lead gen and supercharge results? Tune in now!---------Show notes:(0:53) Beginning of today's episode(1:04) Can you generate enough seller leads with one form of marketing?(1:57) Random acts of marketing is a no-no(6:21) One marketing channel is enough(8:53) Lack of negotiation(10:34) Maximize your one marketing channel(11:57) Get a virtual assistant or automate it on your CRM----------Resources:To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
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