Podcasts about marketing channels

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.Visit our website for the detailed episode recap with key learnings.DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist's email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell's hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount How the pandemic disrupted her original career plans and led to an unexpected passionThe fascinating story of how Canberra, Australia's capital, was designed by a woman Building a business that makes Australian women's history accessible and engagingGrowing from one walking tour to multiple tours across different citiesHow she approaches hiring team members based on personality rather than just historical knowledgeNavigating grief and personal challenges while building a businessThe upcoming book that shares 250 stories of remarkable Australian womenHer expansion plans for Sydney and Melbourne toursConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comConnect with Sita Sargeant:Instagram: @sheshapeshistoryWebsite: sheshapeshistory.com.auEmail: sita@sheshapeshistory.com.auResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Luke Winter reveals the secrets that took him from oil refineries to real estate deals domination, sharing insights that could transform your business. From Oil Engineer Job To 200 Deals A Year Wholesaling To Mastering 1 Marketing Channel | Video Replay https://youtu.be/vgMxOIbsMRQ Review and Score Your Sales Calls for FREE! objectionproofselling.com/ai To Close More Sales Faster: closemoresales.com/salesmasterclass The Collective Genius Connect with the top Real Estate Operators in the Country and Get Access to Capital for your deals. Visit: www.100PercentMoney.com MOTIVATED LEADS Get a $300 Credit When You Mention STEVE TRANG when you contact us. https://www.motivatedleads.com/ Objection-Proof Selling Sell As Your Authentic Self https://objectionproofselling.com/ From Oil Engineer Job To 200 Deals A Year Wholesaling To Mastering 1 Marketing Channel Luke Winter  | Hello Pro https://thehellopro.com https://www.instagram.com/lukewinter_official Luke Winter: From Engineer to Real Estate Innovator A mechanical engineer turned real estate entrepreneur, Luke Winter, scaled a wholesaling business to 200 deals annually. After selling his successful venture, he founded Hello Pro, a specialized TV marketing agency for real estate investors. With a data-driven approach and passion for helping others succeed, Luke transforms complex business challenges into strategic opportunities. His journey proves that engineering precision and entrepreneurial spirit can unlock remarkable business potential. From W2 Job To 200 Deals A Year To Mastering 1 Marketing Channel | Takeaways 1. Cash Flow Forecasting is Critical Most businesses fail because they don't understand their cash flow. Luke emphasizes tracking money coming in and going out, and warns against overextending on capital-intensive projects. 2. Double Down on What Works When a marketing channel or business strategy is successful, keep investing and scaling. Luke's philosophy is to keep pushing when you're seeing positive results, whether it's in marketing, recruiting, or business operations. 3. Data-Driven Decision Making Remove emotion from business decisions. Use metrics, KPIs, and dashboards to make informed choices. Track everything and continuously optimize based on real data. 4. TV Marketing Can Be a Game-Changer TV advertising offers unique advantages like high reach, low friction, and the ability to have potential sellers call you, instead of you chasing leads. With the right strategy, it can deliver 4- 5x ROI. 5. Balance is Key Success isn't just about business growth. Luke stresses the importance of family, personal time, and not losing sight of why you're working hard. The goal is to create opportunities for your family while being present in their lives. Get 10% OFF on InvestorLift. Use promo code DISRUPTORS. Earn MORE in wholesaling—FAST! https://get.investorlift.com/disruptors/ Share this with someone who would value this information.

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount In this quick tip episode, Fiona Killackey shares a powerful framework for dealing with overwhelm in business and life: subtraction. Rather than constantly adding more tasks, channels, or commitments when things aren't working, Fiona explains why removing elements can often be the most effective solution for creating space for what truly matters.You'll learn:Why subtraction is often more powerful than addition when facing challengesHow to identify what you can remove from your business and personal lifeThe importance of questioning invisible rules and limiting beliefsPractical areas to consider for subtraction: marketing channels, tasks, commitments, clutter, and goalsHow Fiona applied subtraction to improve her own health and family lifeQuestions to ask yourself when deciding what to let go ofWhy doing fewer things better often leads to greater successConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Are you an agency owner struggling to decide where to focus your marketing efforts for reliable lead generation and scalable growth? In this episode of The Agency Blueprint, I discuss the power of being strategic and intentional in your marketing approach, focusing on where your ideal clients already spend their time. I share my personal journey from doing everything to focusing on one strategy and optimizing every funnel stage—resulting in consistent and meaningful lead generation. Don't miss this episode to learn more on the importance of knowing how much time and money you can afford to invest in a strategy before seeing meaningful results! Key Questions: [00:34] Are you focusing your marketing efforts where your ideal clients are already spending their time, or are you spreading yourself too thin trying to be everywhere? [07:50] Do you understand your ideal client's goals, fears, and challenges? [10:32] Do you clearly understand what a marketing channel selection looks like specifically for you? [17:09] Have you set clear limits on how much time and money you're willing to invest in a new marketing strategy before you evaluate its success? What You'll Discover: [00:34] How to strategically choose where to market your agency to generate the right number of leads without spreading yourself too thin. [01:45] Why most marketing strategies fail: lack of focus, unrealistic expectations, and inconsistency in execution. [02:37] How I shifted from the “do everything” approach to a strategy that made meaningful impact by placing attention in the right place. [05:30] How incremental 1-2% improvements at every funnel stage can significantly increase your lead generation results over time. [06:18] How selecting the right marketing channels amplifies your message, while the wrong channels waste both time and money. [07:50] Why creating psychographic profiles of your ideal clients helps you get inside their heads, understand their pain points, and connect on a deeper level. [09:18] Techniques for writing emotionally resonant copy that builds authority and rapport rather than jumping straight to a sales pitch. [10:32] Understanding marketing channels, plus the importance of knowing what you can afford to spend on acquiring a client. [14:52] Understanding short-term, mid-term, and long-term lead generation methods and how to evaluate which one suits your business goals. [17:09] How to set upfront time and investment limits and establish minimum KPIs to decide whether to continue or cut off a campaign. [18:47] The importance of testing and tracking your marketing data to gather a statistically significant data set before making major decisions.

Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we're breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.I'm joined by Erik Jacobson, and we cover exactly why YouTube isn't just another place to upload videos. Iit's a full-blown distribution engine that can drive visibility, engagement, and real business results.In this episode, we cover:Why most B2B companies are doing YouTube completely wrongThe difference between dumping content and using a real YouTube strategyHow YouTube's algorithm helps you reach net new audiences (unlike podcasts or blogs)What B2B marketers need to learn from creatorsWhy thumbnails and titles matter more than your production quality*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.• Pinterest now favors engagement-based content alongside inspiration and education• Use keyword-rich descriptions and short-form video on Pinterest for better results• Google prioritizes experience-based content showing expertise and personal stories• Create Q&A sections in blog posts to rank better with Google's AI• Instagram algorithm heavily favors reels and carousels over single images• Content that educates, entertains, or inspires performs best on Instagram• TikTok offers untapped potential for family photographers with its niche-friendly algorithm• Email marketing requires proper opt-in procedures but can build strong client relationships• Modern networking tools make collaborations easier than ever before• Repurpose content across platforms with tools like repurpose.io to maximize efficiency• Strategies for working with me are changing to group intensives and one-off coursesFeel free to DM me any questions you have about marketing. My wish for you is to be curious, not furious about marketing changes, and to be brave enough to put yourself out there.Marketing Help Moving ForwardMy Instagram

Welcome to the Empower Her Business Accelerator podcast! If you're a female entrepreneur looking to grow your business with effective marketing strategies, you're in the right place. Each week, we explore actionable insights on marketing, business growth, and work-life balance to help you build a thriving and sustainable brand. Episode Summary In this episode, we continue our March series on marketing channels by exploring how to adapt to changing trends. Marketing is constantly evolving—new platforms, shifting audience preferences, and emerging tools mean businesses must stay flexible to remain relevant. Philippa shares practical steps to keep up with trends, including staying informed, monitoring audience behavior, experimenting with new channels, repurposing content, and refining strategies regularly. She also highlights key trends to watch in 2025, including short-form video dominance, AI and automation, personalization, and the growing importance of social impact. Timestamps & Key Topics (00:00) Intro & Exciting Announcement – EmpowerHer now has a self-paced email-based program! (01:10) Why Adapting to Trends Matters – Avoid falling behind and stay relevant. (02:15) Step 1: Stay Informed – Follow industry blogs, attend webinars, and stay engaged. (03:20) Step 2: Monitor Audience Preferences – Use analytics to track engagement. (04:10) Step 3: Experiment with New Channels – Try emerging platforms like Red Note. (05:30) Step 4: Repurpose Content – Maximize effort by reusing top-performing content. (07:00) Step 5: Evaluate & Refine Regularly – Conduct quarterly marketing reviews. (08:10) Trends to Watch in 2025 – Short-form video, AI, personalization, and social impact. (09:00) Next Week's Episode Teaser – A personal reflection on work-life balance as a female CEO. Special Announcements & Links New Self-Paced EmpowerHer Program – Now available in an email-based format! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for marketing insights on strategy, planning, and execution. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this interview Jerry discusses why PPC is the #With1 marketing channel with Brandon Bateman with Bateman Collective and Cody Hofhine, co-founder of Joe Homebuyer. Learn the 3 biggest lies about PPC.Watch the Entire PPC Playlist:https://www.youtube.com/playlist?list=PLNDQ7qfA7mTjQ2e_5Ji1N9PRsojfrZ3UxFREE Getting Started PPC Tool Kit:http://www.batemancollective.com/jerry-toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/jerryThis podcast was originally released on YouTube. Check out Jerry Norton's YouTube channel, with over 2,700 videos on all things wholesaling and flipping!  https://www.youtube.com/c/FlippingMasteryTVAbout Jerry Norton Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.    **NOTE: To Download any of Jerry's FREE training, tools, or resources… Click on the link provided and enter your email. The download is automatically emailed to you. If you don't see it, check your junk/spam folder, in case your email provider put it there. If you still don't see it, contact our support at: support@flippingmastery.com or (888) 958-3028.Get Access to Unlimited Free Property Searches and Downloads: https://flippingmastery.com/propwireWholesaling & House Flipping Software: https://flippingmastery.com/flipsterpodMake $10,000 Finding Deals: https://flippingmastery.com/10kpodGet 100% funding for your deals: https://flippingmastery.com/fspodMentoring Program: https://flippingmastery.com/ftpodFREE 8 Week Training Program: https://flippingmastery.com/8wpodGet Paid $8700 To Find Vacant Lots For Jerry: https://flippingmastery.com/lfpodFREE 30 Day Quickstart Kit https://flippingmastery.com/qkpodFREE Virtual Wholesaling Kit: https://flippingmastery.com/vfpodFREE On-Market Deal Finder Tool: https://flippingmastery.com/dcpodFREE Wholesaler Contracts: https://flippingmastery.com/wcpodFREE Comp Tool: https://flippingmastery.com/compodFREE Funding Kit: https://flippingmastery.com/fkpodFREE Agent Offer Sheet & Scripts: https://flippingmastery.com/aspodFREE Cash Buyer Scripts: https://flippingmastery.com/cbspodFREE Best Selling Wholesaling Ebook: https://flippingmastery.com/ebookpodFREE Best Selling Fix and Flip Ebook: https://flippingmastery.com/ebpodFREE Rehab Checklist: https://flippingmastery.com/rehabpod

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she's been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool

What topic would you like us to cover next?Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer trust in brands is plummeting - but our natural faith in our friends and family remains strong. Paul's argument is that brands need an advocacy programme to succeed. Unlike traditional influencer marketing, which he describes as paying people to "pretend to like your brand", true advocacy taps into the enthusiasm of genuine fans who already love what you do. The key? Having a clear purpose that makes it easier for consumers to understand and align with the experience you're creating. Want to find out how to truly tap into the power of word-of-mouth marketing? Learn everything you need to get started, including the five-stage process brands follow to build genuine, authentic brand advocacy programmes. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

HoldCo Bros are back! In this episode, Nik and I talk about the initial stages of starting a business and why founders are so important early on. Nik shares his thoughts on how to grow your business by gradually giving up tasks, always keeping the most important things for yourself . We also discuss some interesting business ideas, like renting out Cybertrucks. This leads to a conversation about creative marketing, specifically using Airdrop in unique ways at different events. Later in the episode, we touch on Bitcoin, the mystery of its creator Satoshi Nakamoto, and the surprising theory suggesting it might be a well-known entrepreneur.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights00:30 Founders' Challenges00:56 The Framework for Business Growth02:26 Phases of Business Development03:08 Avoiding Common Pitfalls04:56 The Elon Musk Example08:40 Optimizing for Quality of Life09:14 Innovative Business Ideas12:15 Airdrop Marketing Strategies18:55 Creative Marketing Strategies20:14 Brainstorming Unique Ideas21:09 Airdropping at Conferences22:34 The Value of High-Ticket Offers23:40 Unveiling Satoshi Nakamoto25:19 Bitcoin's Mysterious Origins27:21 The Hidden Genius?32:20 The Future of Bitcoin

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're continuing our deep dive into marketing channels—the various ways businesses connect with their audience and grow their brand. Episode Summary: In this episode, we focus on how to maximize your reach across multiple platforms. With so many marketing channels available, it's essential to manage them effectively to increase visibility, maintain consistency, and avoid burnout. You'll learn: ✅ Why expanding your reach matters and how to do it strategically ✅ How to repurpose content to maximize efficiency ✅ The importance of choosing the right platforms and focusing your efforts ✅ Best practices for engaging with your audience on different platforms ✅ How to leverage automation and scheduling tools to streamline your marketing If you want to reach a broader audience without feeling overwhelmed, this episode is a must-listen! Timestamps: (00:00) Welcome & Intro – Why expanding your reach matters (01:30) Choosing the right platforms for your business (03:00) The power of repurposing content across channels (05:00) How to engage with your audience on multiple platforms (07:00) Using automation and scheduling tools to stay consistent (09:00) Bonus Tip: Leveraging cross-promotion for growth (10:00) Closing thoughts & preview of next week's episode Special Announcements & Links:

Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT's beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.In this episode, Donna and Izzy dive into real-world applications of the Task feature, including automating industry updates, tracking brand mentions, and improving time management. Izzy also shares best practices for customizing GPTs to align with your brand voice and marketing goals, ensuring that AI becomes a seamless extension of your business.Tune in for actionable insights on integrating AI into your daily operations, enhancing efficiency, and leveraging technology to stay ahead in the evolving marketing landscape.Episode Breakdown:- 00:00 - Welcome to B2B Marketing Excellence and AI- 00:23 - Introducing ChatGPT's New Task Feature- 01:22 - Real-World Applications for Businesses & Marketers- 02:12 - Automating Routine Tasks for Maximum Efficiency- 04:16 - The Future of AI-Powered Workflows- 05:56 - Customization & Personalization with ChatGPT- 07:21 - Case Studies: Successful GPT Implementations- 08:58 - How to Seamlessly Integrate AI into Your Marketing Strategy- 09:47 - Closing Thoughts & How to Connect

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're diving deep into marketing channels—the different pathways businesses use to connect with customers, promote products or services, and drive growth. Episode Summary: In this episode, we kick off our March series on marketing channels by exploring how to identify the best ones for your business. With countless options out there, selecting the right channels ensures your message reaches the right audience, at the right time—maximizing impact while avoiding wasted effort. You'll learn: ✅ The top 8 marketing channels to consider, including social media, email marketing, SEO, content marketing, in-person networking, print media, podcast guesting, and paid ads. ✅ Key factors to consider when choosing the right channels: understanding your target audience, defining clear goals, evaluating resources, and continuously refining your approach. ✅ How to create a well-rounded marketing strategy by combining multiple channels effectively. If you're looking to optimize your marketing approach and get better results, this episode is for you! Timestamps: (00:00) Welcome & Intro – Kicking off the March series on marketing channels (01:00) Why choosing the right marketing channel matters (02:00) 8 marketing channels to consider (11:00) How to identify the best channels for YOUR business (13:00) Phillipa's personal marketing strategy & key takeaways (14:00) Closing thoughts & what's next in the series Special Announcements & Links:

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can't measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best. Tune in to learn how to fix your media planning and get better results from your campaigns!

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode, host Julie Hood issues a new challenge: take on a new channel this year. She shares her six new favorites for online course creators. Plus she shares the one thing you must do first - before you tackle a new channel. Get the full links and show notes at https://CourseCreatorsHQ.com/229.    LINKS MENTIONED   Sign up for the Effortless Email program to get step-by-step instructions on how to create, design and setup a routine for your email newsletter  - to keep it simple!    Use Coupon Code PODCAST2025 to save $100 AND get 8 weeks of live group coaching!    https://coursecreatorshq.com/Podcast2025   Watch the free Pinterest masterclass with Jana - https://coursecreatorshq.com/PinterestMC  RELATED EPISODES   E189: Power of Pinterest for Online Course CreatorsE154: Is Threads for Online Course Creators?E158:  Is Social Media Dying? What Should Course Creators Do?E035: Using Joint Ventures to Catapult Your Course BusinessE040: Sneak Peek – How I'm Using Affiliate Marketing To Launch My Online Course KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   What MUST you do first? You must have your own consistent email list that you email weekly - and if you need help with this, join me for What is a channel? My definition: a channel is a place to connect with your audience. My 6 Favorite Channels for Course Creators this year include:PinterestYouTubeSubstackAudio / Private PodcastsYour Own Affiliate ProgramThreadsRemember your goal is to use these channels to build your email list and nurture your connections.If you're already full with what you are currently doing, you may need to STOP something that isn't performing well for you.  COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/  

How do you qualify leads and create effective marketing channels for your construction business? We dive deep into lead generation tactics with Alex Weeks of Northbuilt Construction, offering tips on identifying ideal clients and maximizing conversions. Time Stamps 02:14 - Episode Intro 03:12 - Alex Week's Background 03:51 - Revenue Goals and Growth Strategies 05:21 - Lead Generation and Qualification 10:09 - Marketing Channels and Referral Programs 26:11 - New Marketing Partnership 28:09 - Website Strategy and Planning 29:57 - Converting Leads Into Customers 42:10 - Addressing Client Misconceptions 48:21 - Pricing Strategies and Client Options Snippets from the Episode "As we develop new marketing channels and new arms there, there's going to be some fallout, some learning curve. So I know there's going to be a little bit of waste there. And that's why I'm really focused on the qualified number." -Alex Weeks "If there's one thing about data, the more you have, the more accurate your sets can be." -Alex Weeks "We don't just send out a PDF with a number on it. That's a surefire way to have a client ghost you. They just, don't come back and you don't always know why." -Alex Weeks "One cool thing that we are implementing is options. I think clients and prospects want options." -Alex Weeks "We're already well ahead of goal. We're pacing super strong." -Alex Weeks 24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant Resources Schedule a 15-Minute Roadblock Call Check out OpenPhone Build a Business that Runs without you. Explore our GrowthKits  Need Marketing Help? We Recommend Benali Need Help with podcast production? We recommend Demandcast More from Alex Weeks Alex Weeks on Instagram Alex Weeks on LinkedIn Northbuilt Construction Website Email Alex Weeks More from Martin Holland theprofitproblem.com annealbc.com    Email Martin Meet With Martin LinkedIn Facebook Instagram More from Khalil benali.com  Email Khalil Meet With Khalil LinkedIn Facebook Instagram More from The Cashflow Contractor Subscribe to our YouTube channel Subscribe to our Newsletter Follow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter) Visit our website Email The Cashflow Contractor

Todd Toback reveals how to break through the seven-figure ceiling in wholesaling. Answering the question “Is one marketing channel enough to make 7 figures?” In this no-fluff, ask me anything episode, Todd shares his battle-tested strategies for building a deal-closing machine through smart systems and bulletproof follow-up! ---------Show notes:(0:53) Beginning of today's episode(1:06) Can you generate enough seller leads with one form of marketing?(2:05) Do not get RAM (random acts of marketing) (3:01) How most wholesalers operate (6:57) The lack of lead follow up(7:14) The lack of efficiency(7:52) The lack of automation and consistency(8:57) Lack of negotiation (12:15) Don't blindly invest in a marketing campaign----------Resources:To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!Key Takeaways:Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.Dedicate Weekly Learning Time – Stay updated with SEO and marketing trends by setting aside time to learn new strategies.Repurpose Content Effectively – Transform high-performing content into new formats for different platforms to maximize reach and save time.Episode Highlights:

Hi! Back with another solo episode to end the month! In this episode, I touch on how I am planning to make the podcast a business & any progress I have made on that front. And, I go over my February goals for starting to look for sponsorships! We also talk about why it is so important to have different selling and marketing channels and how I am diversifying the Podcast this year! I end the episode by giving you a list of the FIVE things I am loving at the moment! I'll be back with another guest episode on Tuesday! Thank you so much for listening + subscribing!Oura RingFaux FlowersCoffee CupsMerit MakeupLake Pajamas 

Today, we're joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud?

Send us a textIn this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across platforms with AI, maintaining consistency while saving valuable time.Highlights from today's episode include:Why less is more: focusing on one or two channels to boost resultsHow relationship marketing can bring genuine growth without spreading thinKeeping email as your consistent, personal touchpointThe power of AI in content repurposing to maintain a strong online presenceSimple, actionable steps for refining and amplifying your marketing strategyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Today we're diving into budget-conscious marketing—exploring practical strategies for maximizing impact without overspending.We'll cover how to identify your most profitable audience, set clear goals, and leverage free tools to streamline your efforts.From organic social media and SEO to repurposing content and utilizing email marketing, we'll outline a prioritized approach for small budgets. We'll also discuss low-cost options like retargeting ads, and local SEO, all aimed at creating a scalable marketing framework that grows with your business. Perfect for anyone looking to get the most out of every marketing dollar!

In this episode of Woo BizChat, Katie Keith and Afsaneh Diya discuss effective marketing strategies for WooCommerce and WordPress businesses, emphasizing audience understanding, community engagement, and diverse marketing channels.

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm? The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Ellery: The Visionary Behind NIFT02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing NIFT: A Revolutionary Platform08:56 How NIFT Works: A Deep Dive13:15 Success Stories: Brands Thriving with NIFT16:35 Optimizing Your Marketing Strategy with NIFT18:57 NIFT's Unique Approach to Customer Engagement26:44 Scaling with NIFT: Opportunities for Emerging Brands37:05 Getting Started with NIFT: Tips and Offers42:07 Conclusion: Embrace the Future of Customer AcquisitionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:50) - Success Stories: Brands Thriving with NIFT (19:10) - Optimizing Your Marketing Strategy with NIFT (21:32) - NIFT's Unique Approach to Customer Engagement (29:19) - Scaling with NIFT: Opportunities for Emerging Brands (39:40) - Getting Started with NIFT: Tips and Offers (44:42) - Conclusion: Embrace the Future of Customer Acquisition

Send Rita a text with your thoughts!It is the last day of Prep for Wave Week--wooottt!!!  We made it!!In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.In this episode, I share:·     The steps needed to set up your sales funnel·     Lead magnets for your digital marketing channels·     Selecting your sales event approach·     and so much more!Enjoy (and take action)!Register for Prep for Wave Week: https://prepforwaveweek.com/registerRegister for Plan Your Year (11/21-22/2024): https://prepforwaveweek.com/planyouryear---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:https://www.myeasybuttoninvestor.com/off-market-methodEasy Button Skip Trace: https://easybuttonskiptrace.com/HelloPad: https://hellopad.com/EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Pure Financial Advisors co-founder and CEO explains how his firm cracked the code on organic growth and delivers financial planning at scale. Host: Steve Sanduski, CFP.

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team's Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon's promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...

► Brand building in b2b: fluff or worth the time and investment? Sam talks to Celine Fosse, CMO & Co-Founder @ Niimbler. They cover: 

Brad Bone started his real estate journey in 2015 with his first wholesale deal. He transitioned from fix and flip to wholesaling because it allowed him to control his own deal flow and navigate market cycles with less stress. Brad primarily focuses on assignments and novations as his exit strategies. He uses various marketing channels, including direct mail, TV marketing, and PPC, to generate leads. Brad emphasizes the importance of finding good lists for direct mail campaigns. He has implemented the entrepreneurial operating system in his business and has hired an integrator to handle operations.  KEY TALKING POINTS OF THE EPISODE0:00 - Introduction0:41 - Brad's First Wholesale Deal1:21 - His Transition From Buying From Wholesalers to Becoming One2:07 - Why He Felt Wholesaling Was Better Than Flipping4:39 - Brad's Budget for Direct Mail & Replicating His Results6:21 - Getting into TV Marketing7:35 - Defining Novations & How Often Brad Uses That Method9:07 - Why He Started Marketing in Jacksonville10:20 - How He Started Investing Virtually11:29 - What He Was Doing Before Real Estate12:37 - His Experience Working With His Business Partner/Twin Brother16:07 - How to Get In Touch With Brad16:36 - How He Targets Properties for Direct Mail18:02 - Brad's Goals Going Forward19:05 - Replicating Brad's List Strategy with DealMachine20:45 - Outro LINKSFacebook: Brad Bonehttps://www.facebook.com/brad.bone.92 Website: Prime Buyershttps://primebuyersjax.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career?   In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter what it is! Learn how to analyze your offers, determine which fans would love it, and how to laser target them so that your next marketing campaign makes a big impact!   If you've ever felt overwhelmed about how social media, ads, email, text marketing, and everything else should fit together in your marketing campaigns, let this episode be your roadmap!   DISCOVER: How To Analyze Your Offer Based On Your Funnel What Questions To Ask Yourself When Planning Campaigns When To Use One Marketing Channel Vs Many Channels How To Talk To Your Fans On Social, Email, Text, and Ads How To Carve Out New Channels Ahead Of Music Career Milestones   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Score more clients with these TOP 10 marketing secrets! This episode is packed with Todd's proven strategies to generate leads.Todd also shares the power of different strategies like building relationships, leveraging influencers,  social media domination, and more.These are EASY-TO-IMPLEMENT tips for REAL RESULTS.Ready to take your wholesaling business to the next level? Press play!---------Show notes:(1:00) Beginning of today's episode(2:04) The multiple listing service(3:45) Cold calling is the most proactive way to get a deal(5:06) Sphere of influence(6:21) Real estate who you form your relationship with (8:00) Joint ventures(9:04) Pay-per-click advertising(10:03) Direct mail is easy to do!(11:31) Fast seller leads website(12:50) Social media influencers----------Resources:MLSRedfinZillowFastsellerleads.comGoogle Business ProfileNo Limits Sales SystemTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?