Podcasts about video marketing

While we might seek educational content online, most of us aren't learning anything. We consume random information “just in case” we might need it someday. All that does is slow us down and distract us from what matters right now. So, how do we master essential skills and make real progress? How do we achieve more, faster? This is the topic of my new book, Lean Learning. It's also a vital mindset shift for anyone navigating our information overload society. If you join me, I'll show you how to focus on the information you need and ignore the rest. To help you skip the overwhelm, I'll share the powerful micro mastery strategy behind everything I've built so far. I wouldn't be here without it, just like I wouldn't be here without you. Thank you for supporting me, and please visit LeanLearningBook.com to find out more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#872 I talk about the power of starting a podcast all the time, but how can focusing on guest appearances alone transform your business? Done right, showing up on just one show can generate new leads and relationships, and help you build a seven-figure brand! In this episode, I'm joined by Dustin Riechmann. Listen in on our chat because he's about to share the five-step formula he uses to turn his voice into profit through podcast guesting! This is a simple and effective blueprint for landing interviews, being a top-tier guest, and turning each podcast appearance into a marketing machine. It doesn't matter what kind of products you sell—this strategy works for everything! What I love most about Dustin's mindset is his focus on service and building deep relationships. Our discussion is grounded in developing core skills like storytelling, being consistent, and providing incredible value. Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session872.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Still waiting for the “right time” to start creating videos for your business? You're already behind!

#871 What do you imagine when you think of a solopreneur? I thought it was about building a business entirely on your own, never asking anyone for help. This gave me a sense of control, especially after losing my architecture job. Whether my brand would succeed or fail, more than anything, I wanted it to be on my terms! Here's the spoiler alert, though. You can't do it alone if you want to make it as an entrepreneur. Believe me, I know the objections: "Hiring is expensive." "Managing people is annoying." But how do we get over these hurdles to level up our businesses? In this episode, I share the hidden costs of going solo and the exact process I've used to find people who would 10x my growth. I discuss overcoming perfectionism, the contrast between collaboration and networking, and red flags to look out for when dealing with people. Join me for this session! Show notes and more at SmartPassiveIncome.com/session871.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I built my coaching business by filling my offers through livestreaming several times a week. I built my network by livestreamiing in other people's communities while I travelled around the world to 18 countries. I've made $10k+ sales after short livestreams under 10 minutes in length. The power of video marketing to build connection and trust is INSANELY impactful. I also went through weird phases of not wanting to go live when my engagement tanked and when my following blew up. But I know that whenever I want more clients, the fastest way to build relationships with new people online is to get visible and let people get to know me but TALKING TO THE WITH MY FACE FACING FORWARD! People pick up SO much information about you when they can SEE you and hear you. So if you want to increase your sales and attract clients you really click with, then tune into my latest episode of the Creative Magic Club podcast to learn my tricks for quick, dirty and wildly profitable video marketing strategy.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 – The Journey of Mike Jackness 02:32 – Transitioning from E-commerce to New Ventures 04:03 – The Impact of Amazon and Tariffs on E-commerce 12:01 – The Future of E-commerce and Emerging Opportunities As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Video marketing isn't about going viral—it's about creating visibility, trust, and connection with your ideal clients. In this episode, we're breaking down 8 simple, strategic ways to use video to grow your business and actually convert viewers into leads and sales. Whether you're just starting out or want to level up your content, this episode will help you get clear, stay consistent, and stop overthinking video. Find our show notes at https://www.wbnlcoaching.com/podcast

#870 How fast would your business grow if you could cut through the noise and generate red-hot leads for your products? In this episode, my award-winning entrepreneur guest shares how to do just that. Daniel Priestley has uncovered an amazing strategy to find your ideal customers using online quizzes and assessments. You're not going to want to miss my chat with him because you can apply this simple tactic at any stage in your journey to level up big time! Daniel started his first company at twenty-one, bringing in more than a million dollars a month within three years. From the start, his focus on lead generation above all else proved to be a game-changer. Today, Daniel walks us through the steps of his system. We discuss everything from the number of followers you need as a beginner to the essential question your quizzes should include to identify high-value customers. Join us for this must-listen interview! Show notes and more at SmartPassiveIncome.com/session870.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He explains why polished videos aren't always best. Instead, he advocates for genuine storytelling that connects with viewers on an emotional level.Chad highlights the importance of addressing customer pain points and showcasing solutions, rather than just listing product features. He offers practical advice for creating authentic video content, even with limited resources. He also touches on using AI in video production and how to maintain a human touch.Baylee and Chad discuss repurposing longer videos into bite-sized social media clips to maximize reach. They explore the effectiveness of behind-the-scenes content and customer testimonials. Chad encourages B2B companies to make video a core part of their overall marketing strategy.

#869 Imagine spending years building an audience on social media. Slowly, your followers begin to know, like, and trust you. You're now making sales, and everything is going well. Then one day, it's all gone. You can't access your account, and the platform you were using won't do anything to help. This is what happened to me when I was using Facebook. I got hacked, and there was nothing I could do about it. I had to start from scratch. That's why email is the most important platform for your business. It's your insurance policy and the best way to own the audience you've grown! So listen in on this episode because I share the three key pillars of email marketing! Everything from accounts getting suspended or shadowbanned to algorithm changes can affect our livelihoods. Join me to learn how to protect yourself, have a direct line to your audience, and make more sales! Show notes and more at SmartPassiveIncome.com/session869.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, John Harcar interviews Sergio Mendez, a young entrepreneur who shares his journey from struggling with various business ventures to finding success in video marketing for real estate. Sergio discusses the importance of passion, the challenges he faced, and the strategies he employed to grow his business. He emphasizes the significance of surrounding oneself with the right people, taking risks, and learning from failures. The conversation also touches on Sergio's future aspirations, including a new software venture. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Ever wondered how the digital marketing landscape is transforming with the rise of AI? Or how video content is reshaping client engagement? In episode 154 of Carlsbad: People, Purpose, and Impact, I sit down with Gwen Beren, the brilliant mind behind Illuminus Marketing. This episode is a treasure trove of insights as Gwen shares her fascinating journey from corporate burnout to entrepreneurial success.Gwen, a Rancho Penasquitos native, takes us through her educational journey at the Savannah College of Art and Design and her early career in web design and SEO. She reveals how her experiences at United Webworks and Internet Matrix paved the way for the creation of Illuminus Marketing in 2013.We dive deep into the evolving world of SEO, exploring how AI tools like Perplexity are revolutionizing user search behaviors. Gwen's passion for video marketing shines through as she discusses its power in building trust and engagement. Plus, she shares an impressive case study where her agency achieved a whopping 927% ROI for a client!Join us as Gwen also highlights the importance of curiosity and creative problem-solving in crafting tailored marketing strategies.Gwen Beren BioGwen Beren is CEO & Founder of Illuminous Marketing, Inc, a digital marketing firm in Carlsbad, CA focused on helping purpose-driven businesses shine online with data-backed and results-driven marketing strategies.  Gwen founded the company in 2012 with a strong focus on SEO which continues to be a core offering of the agency. She is a knowledgeable and engaging speaker and has spoken at Surge 2020, several Hera Hub locations & many other marketing events around Southern California. Gwen holds a certification in AI for Business Applications from MIT and has been Google Analytics and Adwords certified.Connect with GwenWebsiteYouTubeInstagramLinkedIN Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting

Marketing and social media weren't part of Kelly Roach's world when she grew up just above the poverty line in rural Pennsylvania. She cleaned toilets to pay for dance lessons and learned early that hustle trumps circumstance. That same grit propelled her from an entry-level sales desk to the youngest vice president at her Fortune 500 company in just eight years, landing the “impossible” accounts her peers had chased for years. Instead of settling, she rose at 5 a.m. to build a coaching side hustle that became an eight-figure enterprise guiding founders from six to seven figures. In this episode, Kelly unpacks her five-step Conviction Marketing framework and three-tier pyramid that turns ordinary how-to content into a category-of-one brand. In this episode, Hala and Kelly will discuss: (00:00) Introduction (01:11) Kelly Roach's Humble Beginnings (05:20) Rising Through Corporate Ranks (09:27) Building a Business While Working Full-Time (10:16) The Importance of Sacrifice and Patience (20:19) Conviction Marketing: The Book (29:35) Identifying Industry Gaps and Building a Support Team (30:10) Introduction to the Marketing Pyramid (30:36) How-To Marketing (32:57) Hope Marketing (39:40) Conviction Marketing (51:05) Building Your Tribe Kelly Roach is the founder and CEO of Kelly Roach Coaching, creator of the Unstoppable Entrepreneur Program, and host of the top-20 marketing podcast The Kelly Roach Show. She is a bestselling author of four books, including Conviction Marketing. A trusted expert featured on ABC, NBC, Fox, and The CW, she equips entrepreneurs with the Live Launch Method, content marketing playbooks, and influencer marketing strategies to scale sustainably. Her work bridges the gap between Fortune 500 strategy and entrepreneurial agility, drawing from her background as an NFL cheerleader turned corporate executive. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at⁠⁠ ⁠⁠⁠⁠youngandprofiting.co/shopify⁠⁠ Airbnb - Find yourself a co-host at⁠⁠ airbnb.com/host⁠⁠ Indeed - Get a $75 sponsored job credit at⁠⁠ indeed.com/profiting⁠⁠   Microsoft Teams - Stop paying for tools. Get everything you need, for free at⁠⁠ ⁠⁠⁠⁠aka.ms/profiting⁠⁠ LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at⁠⁠ ⁠⁠⁠⁠linkedin.com/profiting⁠⁠ Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to⁠⁠ ⁠⁠⁠⁠joinbilt.com/PROFITING⁠⁠. Mercury - Streamline your banking and finances in one place. Learn more at⁠⁠ ⁠⁠⁠⁠mercury.com/profiting⁠ Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast

#868 Are you feeling it too? With the New Year excitement starting to fade, April is about the time of year when burnout starts creeping in for many of us. Don't worry, this episode will get you back on track. Listen in because I dive into the key physical, emotional, cognitive, and behavioral signs of burnout today. Spotting these will help you recalibrate and set sustainable expectations without lowering your ambitions! This session is packed with strategies to restore your drive and motivation. I discuss tactics like perfectly timed micro-breaks, task batching, prioritizing deep work, and reconnecting with your "why." To create your burnout prevention plan, I also share how to do a weekly energy audit, set up non-negotiable boundaries around distractions, and find a support system of like-minded entrepreneurs. Remember, burning out is not failing. It's actually very common among highly motivated people. Course-correct by joining me for today's episode! Show notes and more at SmartPassiveIncome.com/session868.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Curious about what's actually working in video marketing right now? On the latest episode of Talking Too Loud, Savage and Sylvie get the inside scoop from Sam Balter, Wistia's head of content, and the data mastermind behind this year's State of Video Report. From high-performing formats and the rise of interactive features, to smarter production workflows and repurposed content, find out how some of the top B2B brands are using video, find out what's driving results—and how you can stay ahead in a crowded video landscape.Links to Learn More:Wistia's 2025 State of Video ReportFollow Sam on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our "Spotlight on PILMMA" series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will be walking us through some of the bigger mistakes lawyers make along the way. Using videos in your marketing strategy just makes sense. People are regularly searching for videos to summarize complex issues. Google is even starting to prioritize videos in search results. You just have to start doing it. In this episode, we discuss: What types of content to make in your videos Legal and ethical missteps while making videos (so you don't get sued) Cliché tropes to avoid so that you don't blend in with all of the other lawyers Visit Cindy online here: https://cindyspeaker.com/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Tanscript:

#867 Goals we work hard toward can turn out to be all wrong for us the moment we achieve them. In fact, it's easy to fall into this trap if we don't uncover our own definition of success and chase someone else's instead. So how do we begin again if we find ourselves on a path we don't like? In this episode, I'm joined by the author of When I Start My Business, I'll Be Happy, Sam Vander Wielen. The moment today's guest landed the attorney job of her dreams, she knew corporate life wouldn't be right for her. Not one to give up, she leaned into the pull of entrepreneurship and pivoted to create a multimillion-dollar online business around her expertise. Sam is a master storyteller with an impressive ability to turn everyday moments into engaging lessons for her audience. Listen in if you're stuck in a traditional job or want to create and sell your first products! Show notes and more at SmartPassiveIncome.com/session867.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Expand your brand reach and credibility with an omnichannel content marketing campaign from HolisticMarketingLab! Now with new and improved videos! More details at https://holisticmarketinglab.com/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Right now your purpose is living in this moment. It is the strongest purpose in the world. — Learn More about this episode Premium Episode Released Weekly See Episode Description for details — Enjoy the full experience by upgrading your subscription on your platform of choice. Medium ($4.99 / month) - sign up here Substack ($2.92 / month) - sign up here Weykglobal.org ($2.99 / month) - sign up here — MORE FROM THE WEYK GLOBAL MEDIA NETWORK

Without EFFORT you will NEVER get it Without SACRIFICE you will NEVER get it WITHOUT DISCIPLINE you will NEVER KEEP IT. — Learn More about this episode Premium Episode Released Weekly See Episode Description for details — Enjoy the full experience by upgrading your subscription on your platform of choice. Medium ($4.99 / month) - sign up here Substack ($2.92 / month) - sign up here Weykglobal.org ($2.99 / month) - sign up here — MORE FROM THE WEYK GLOBAL MEDIA NETWORK

In today's episode, Dan Han breaks down how to use Teach to Sell in every stage of your real estate process—from initial conversations to price adjustments and client retention. Discover how pairing internal and external pain with clear guidance builds trust, sets expectations, and positions you as the obvious choice. Dan shows you how to turn data into influence and conversations into conversions—without hype or gimmicks.What you'll learn on this episodeTeach to Sell is the bridge between your client's pain and their desired outcome.Real-life market stats are your secret weapon—teach using leading and lagging indicators.Set expectations early so price adjustments don't turn into blame games.Use client testimonials with emotion and structure to build credibility.Consistency in marketing—especially through video—is the difference between 3 views and 30,000.Your words should make the client the hero—not you.“Show, don't tell”—teach them how to think, and they'll follow your lead.You can repurpose videos across prospecting, conversion, and client care stages.Resources mentioned in this episodeTeach to Sell Method – Guide clients through decisions by teaching, not pitching.High Level CRM – For automated follow-up and email marketing. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

In this episode, Alay and Robert discuss:  Misconceptions law firms have about video.  Using video to answer your frequently asked […]

#866 To grow, we might have to stop relying on some of our strengths. This may sound counterintuitive, but sometimes the skills we've mastered become crutches that mask areas we're struggling in. So how do we break free from our usual routines? Join me today because I want to tell you about using voluntary force functions to level up. I'm in the same boat as you. I've grown as a public speaker, but some of the skills I've developed are now holding me back. You see, my presentations have always relied on amazing slides. This is one of my superpowers, but it's also something I lean on instead of focusing on storytelling and audience engagement. Tune in today to hear how I plan to change this by not preparing any slides for my next presentation! This is a voluntary force function, just like the many others I've used to improve throughout my journey. Don't miss out on this mindset hack! Show notes and more at SmartPassiveIncome.com/session866.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Dan Han breaks down the marketing mistake that's silently killing your results: failing to connect with internal and external pain. You'll see how Dan uses a real-life email campaign to turn emotions into conversions—without saying “I” or “me.” He unpacks how sellers are actually thinking, and gives you the exact language to meet them where they are. You'll also see how his $5 ad strategy pulled over 30,000 views on YouTube and how to use it in your own business. If you're struggling to get leads or feeling overwhelmed with where to start, this episode gives you the ONE action that will change everything. Start here, take action, and build your consistent and predictable income.What you'll learn on this episodeThe difference between internal and external pain (and why you must address both)Why saying “my team” is repelling your ideal client and what to say insteadHow Dan used $5 ads to generate 30,000+ YouTube viewsHow to structure your marketing message to become the guide not the heroWhat “smart homeowners” really want (and how to speak their language)How time-on-task over time compounds success even if early efforts flopWhy “one strategy done consistently” beats “ten strategies started and stopped”Resources mentioned in this episodeTeach to Sell On-Demand Course – Go deeper with Dan's full marketing systemDan's YouTube Channel - Greetings DMV – Real examples of $5 video ad strategiesNo Broke Months Podcast – More episodes on scaling with smart marketingHighLevel CRM – CRM Dan uses for email marketing, lead follow-up, and funnels To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

How SaaS Founders Can Use Video to Shorten Sales Cycles & Boost Conversions | Daniel Borba - Spark PortalIn this episode of SaaS Fuel, we're joined by Daniel Borba, founder and CEO of Spark Portal, to explore how video as a service is transforming SaaS sales and marketing. If you're still treating video like an add-on asset, this conversation will change how you view your entire GTM strategy.

In this week's episode, Dusty is joined once again by Lloyd from the Lloyd & Mandy YouTube channel — and a lot has changed since their last appearance! From full-time travel vlogging across Southeast Asia and the U.S. to settling down in Thailand with their newborn baby, Lloyd shares how their channel evolved through seasons of life. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! Resources Mentioned During The Episode • Lloyd & Mandy's Community (Skoool Platform): https://www.skool.com/lloydandmandy  • YouTube Tool Mentioned: VidIQ • Creator Shoutout from Lloyd: Dry Creek Wrangler School YouTube Channel BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

FULL SHOW NOTES: https://www.haileyrowe.com/localJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

In today's fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can't. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the “Video Godfather,” we'll explore how AI can streamline video creation, the easiest ways to get started, and the best tools to help you leverage video marketing effectively and we'll make it all easy to understand! You can contact Lou at: https://LouBortone.com Also check out his video course in discovering the top video AI Tools here: https://loubortone.com/upsell-1274-5469?am_id=deborah4756 and on https://HalftimeSuccess.com Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter CHAPTERS: 00:00 - Video Marketing Essentials 01:59 - Introduction to Video Marketing 03:01 - Lou Bortone: Video Marketing Expert 07:21 - Importance of Video Marketing Today 09:34 - Getting Started with Video Marketing 13:06 - Choosing the Right Video Format 16:19 - Utilizing AI in Video Marketing 19:59 - Overcoming Self-Criticism in Video Creation 24:24 - Simple Video Editing Tools for Beginners 27:06 - AI Tools for Video Creation 30:50 - Exploring Notebook.ai for Video Projects 37:30 - ChatGPT: A Tool for Video Creators 40:48 - Contacting Lou Bortone 42:35 - Key Takeaways from the Video 43:38 - Video Marketing Sign Off  Valuable Takeaway: AI's Role in Video Production Deborah and Lou discussed the impact of AI on video production. They emphasized the importance of authenticity and the potential for AI to enhance video production, rather than replace it. Deborah shared her experience with AI, highlighting the need to understand its capabilities and not be afraid to use it. They also discussed the importance of finding one's video "sweet spot" and the challenge of self-criticism in video production. Lou expressed concerns about the use of AI avatars, suggesting that while they may have a place, they should not replace the authenticity of a real person on camera.

One thing I've learned that is often helpful, especially during the early stages of getting started on a new journey – like inclusive marketing, is to hear how others who are in your shoes or similar approach it. Learning about how others think about a problem, the challenges they've experienced, and how they've gone about achieving success — can do wonders to move you forward and much closer to your goals. So to help facilitate that type of learning from you, one of my goals for the show is to bring you more conversations with marketing leaders at various brands to uncover their approach to inclusive marketing. In this episode, you'll hear my super fun conversation with Taylor Corrado, Senior Director of Brand Marketing at Wistia — a video marketing platform for businesses. And as a fun aside – because of Taylor's work, she's obviously really well-versed in video marketing. So, as part of our chat, you'll also hear Taylor's thoughts on how to make your video marketing more inclusive. Get the Inclusion & Marketing Newsletter Wistia Wistia State of Video Report Wild Terrains - Women Only Tours

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.If you've ever wondered why some videos perform and others don't, this episode will make it clearer.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Borba, Chief Executive Officer at SparkPortalDaniel Borba's LinkedIn: https://www.linkedin.com/in/danielborba SparkPortal: https://sparkportal.com/Watch the full Youtube video here:https://youtu.be/PzBUaIKTxWMTakeaways:Video is becoming cheaper and more accessible, but the quality bar is rising.Relevancy in video content is crucial for engaging the target audience.Companies often focus too much on either the top or bottom of the marketing funnel.Qualitative feedback is as important as quantitative data in video marketing.Thought leadership content works well at the top of the funnel.Short, engaging videos are essential for lead generation.Long-form content can be effective for deep dives and webinars.Measuring watch-through rates helps assess video relevance.Video serves as a key differentiator in competitive markets.A strategic approach to video marketing is necessary for long-term success.Chapters:00:00 Introduction to Video Marketing and Its Importance07:09 Understanding the Marketing Funnel13:04 Common Mistakes in Video Marketing15:25 Video Strategies for Different Funnel Stages20:05 Long-Form Content and Its Role21:54 Measuring ROI of Video Content30:29 Business Model Evolution at Spark Portal

#865 Do you have a stream of ideas you've never put into practice? Are you stuck consuming information and accumulating knowledge without ever taking action? That's where most of us are these days. Learning has become a substitute for doing. Because it feels productive, we mistake gathering hacks and strategies for actual creation and work. That's why I wrote my upcoming book, Lean Learning. With my kids heading toward adulthood, I don't want them or anyone else falling into this trap. I want you to invest in just enough quality instruction, take action, reflect, and repeat. I want us all to escape the kind of growth that lives in our heads but dies in our hands! Your way out is the just-in-time information that finds you right when you need it. This is your key to progress and success without distractions! Please help me spread this message by pre-ordering Lean Learning, and listen in on this episode to achieve more by learning less! Show notes and more at SmartPassiveIncome.com/session865.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan by using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode, I sit down with full-time content creator Jenny Mitich, who turned a lifestyle vlog into a booming YouTube channel built around the carnivore diet. We dive into how she scaled her content, found her niche, landed brand sponsorships, and manages to juggle it all while raising twins! Whether you're just starting or looking to monetize smarter, this one is packed with practical tips and inspiration. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! Resources Mentioned During The Episode YTJobs.com – for hiring YouTube editors and freelancers Sony A6400 – Jenny's camera for high-quality video RØDE Wireless Pro – for audio recording Dropbox – file-sharing with her editor Apple Notes – Jenny's go-to for scripting and content planning BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

Ready to master video marketing and boost your real estate business? Joining us on this episode is award-winning marketer and keynote speaker Kim Rittberg.   We unpack tactical advice, from pushing past your fear of being on camera to crafting compelling content that connects with your audience. Discover Kim's "5 Cs of Great Video Content," learn how to leverage your personal life to build your brand, and find out why consistency is key to success.    This is a must-listen for any agent looking to thrive in the digital age.   Connect with Kim on - LinkedIn - YouTube - Instagram - and online at kimrittberg.com.   For Kim's podcast follow this link: The Exit Interview with Kim Rittberg.   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod This podcast is produced by Two Brothers Creative.

#864 Most people get this wrong. In fact, I also missed this crucial content hack for years. When I finally figured it out, everything changed. How's that for a hook? If your posts, podcasts, videos, or emails aren't converting, I won't make you wait to find out more. Here's the tip. Whatever you're creating, start with the title. This is the first thing people see, often determining whether they give your content a chance. A catchy title won't just get you more clicks. This shift in the process will also inspire you to create in new ways and come up with next-level ideas that have the potential to go viral. Listen in on today's episode to hear an example of how I'm using this trick on my Pokémon YouTube channel for big results. I'll also share ten powerful title frameworks to teach how to grab attention and engage your ideal audience. Listen in! Show notes and more at SmartPassiveIncome.com/session864.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

Join us for this week's episode of the YouTube Creators Hub podcast as Dusty interviews Forrest Baum, the creator of the Teach Me Personal Finance YouTube channel. Forrest shares his journey from transitioning out of the military to helping people better understand financial matters. Learn how he built his channel and website, monetizes his content, and how his simplistic approach to video production has resonated with his audience. Dusty and Forrest discuss website acquisition, the importance of knowing your audience, and future plans for growth. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

00:00 Introduction to Rona Barnett-Pearse03:02 Rona's Journey into Talent Acquisition06:13 The Role of Content in Talent Attraction09:01 Navigating the Interview Process11:57 Transitioning to Entrepreneurship15:03 Building Perceptible Studios18:06 Authenticity in Video Content Creation19:35 The Art of Delegation and Trust21:25 Leveraging Video for Recruitment22:44 Creative Approaches in Client Engagement24:21 Harnessing AI Tools for Efficiency26:59 The Evolution of Podcasting in Recruitment29:45 Understanding Creative Burnout32:27 AI in Recruitment: Opportunities and Challenges35:29 Designing an Effective Talent Attraction Strategy36:37 Defining Success in Business and Life

In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel.  Learn more about This Is YouTube School:  https://thisisvirginiakerr.com/this-is-youtube-school

#863 Are you struggling to stand out as a creator and entrepreneur? If you're dealing with this, it might be because you're falling into the information trap. You're sharing valuable knowledge but not packaging it the right way. Essentially, you're missing the "gift wrapping" that grabs people's attention. So, what is the powerful skill that can make or break your success online? The answer is one I talk about all the time—storytelling. Stories communicate your values and inspire action. They get your audience to click, engage, and transform. That's why I want to walk you through the step-by-step framework of crafting compelling narratives based on your origin, obstacles, vision, or insights. You'll understand how to leverage the hero's journey structure in the creator and entrepreneur spaces to build a loyal following. Tune in because these skills are vital for anyone looking to stand out online! Show notes and more at SmartPassiveIncome.com/session863.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails, and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging video to expand your audience reach and better communicate your services? Video remains the most effective medium for showcasing your brand and conveying authenticity, allowing potential clients to feel connected to you before purchasing your services. Today's featured guest began building his brand through video back in 2009 and has since accumulated millions of views. He shares strategies for developing your approach to video, current effective practices, and the transformative impact of AI on video production. While AI offers significant benefits—reducing both production costs and time investments—he acknowledges that fully AI-generated videos often lack the genuine authenticity that resonates with audiences. Where exactly is the balance between efficiency and authenticity? Join us to discover how to effectively harness video's power to enhance both your business performance and personal fulfillment. Carl Kwan is the owner of Kwan Multimedia, a video marketing agency with over a decade of experience. He shares his journey into the world of video, how a request from Korean Airlines sparked his passion for creating educational content online, and emphasizes the importance of video for businesses seeking to enhance their reach and profitability. In this episode, we'll discuss: Where to start your video strategy. Will AI ruin the results you get with personalized videos? How video helps validate your expertise. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Turning a Successful YouTube Channel into a Thriving Video Agency Carl launched his career creating YouTube videos in 2009 while working as an executive presentations coach in South Korea. When a client requested online coaching videos for their students, he recognized an opportunity to develop this content himself. What began as a solution for a single client evolved into a thriving YouTube channel boasting over 120,000 subscribers and 16 million views. Drawing on his unique combination of presentation expertise, MBA education, and broadcast TV and radio experience, Carl integrated these diverse skills into his video production work. During a time when internet communication remained predominantly text-based, he recognized video's powerful potential for businesses across all sectors, prompting him to establish a company focused on helping clients leverage video to transform their outreach strategies. Today, video has become integral to all major platforms—even professionally-oriented LinkedIn has recently begun prioritizing video content and actively encouraging users to incorporate it into their engagement strategies. 5 Videos You Need to Incorporate Into Your Video Strategy An Introduction Video: An “About me” short introduction video that outlines who you are, what your business does, and what sets you apart from competitors. This video serves as a personal touchpoint for potential clients, allowing them to connect with the brand on a human level and should be focused on your ideal client and the problems you can solve for them. FAQs: Make a “frequently asked questions” to ensure you answer your audiences pressing needs about the services and results you provide. Carl also recommends thinking about the questions clients should be asking and aren't. Client testimonials: If possible, Carl recommends using video for your case studies instead of asking people to write a Google review. It'll be great social proof for your services and a way to showcase satisfied customers who can speak to the quality of your products or services. Repurposed content: Start reusing your own text content in video form to get ball rolling and get the hang of this form of communication and storytelling. Personalized approach: According to Carl, a really successful video that's won him a lot of business is one he emails them after a meeting saying “It was great talking to you, X. I loved hearing about X. I look forward to talk to you again and discuss how I can help your business”. It is customized, it takes less than a minute to create, and clients love it because they can see it is personalized. If you want to get started adding video to you strategy start with these suggestions and you'll build a great foundation to build authority and thought leadership. Will AI Ruin the Effect of Personalized Videos? The proliferation of AI video creation tools presents a challenge for agencies that invest time in filming personalized client videos. As these AI applications become more widespread, clients may increasingly dismiss even genuine personalized messages as just another automated communication embedded in agency workflows. While Carl fully embraces AI as a transformative tool—recently using it to create a brand song rather than hiring a professional songwriter, thereby saving money, maintaining greater creative control, and accelerating production—he maintains a nuanced perspective on its limitations. Despite acknowledging that AI-generated content will inevitably become normalized, he firmly believes the human element remains irreplaceable for creating authentic content that truly resonates with audiences. In Carl's assessment, regardless of how sophisticated AI technology becomes, people will always discern genuine human involvement. Moreover, he contends that agency owners with genuine passion for their work won't willingly surrender their creative roles entirely to artificial intelligence. How AI Tools for Video Can Help You Expand Your Outreach to International Audiences AI technology has revolutionized the process for creating a podcast. You can now create a professional-sounding podcast by researching your topic, compiling relevant articles into a Google document, using ChatGPT to transform this material into a polished script, and finally employing podcast creation platforms to produce a natural-sounding show in your own voice. These same technological advancements enhance video content creation beyond just script development. AI tools can effectively correct pronunciation issues or script errors that traditional editing cannot fix. Perhaps most significantly, AI voice replication technology now enables creators to reach international audiences by reproducing their voice in multiple languages. These sophisticated programs can even adjust your modulation to create the impression that you're naturally speaking the target language. This technological breakthrough creates unprecedented opportunities for content creators to expand beyond local markets and connect with Spanish, Portuguese, Chinese, and other language-speaking audiences worldwide, dramatically increasing potential reach and influence. Validating Your Expertise and Building Trust with Video Drawing from his experiences with agency partners, Carl strongly urges agency owners not to underestimate video's crucial role in brand development. He observed that clients often hesitated to work with his recommended partners after conducting quick online searches that revealed only basic website information. Today's clients seek more—they want to see and hear agency owners and team members personally discussing their services and the unique value they deliver. This reflects the modern decision-making process for professional services. Potential clients prioritize making authentic connections, and video serves as an exceptional medium for conveying your message while demonstrating genuine authenticity and relatability. That is why your agency needs a YouTube channel which is home to content that highlights your expertise. The true value lies not in accumulating subscribers or views, but in establishing a professional presence that validates your capabilities and knowledge. A thoughtful video presence serves as powerful evidence of your competence and approach, often becoming the deciding factor for prospective clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, Dave interviews Steve Chou, who shares his journey of growing his YouTube channel from virtually nothing to over 400,000 subscribers in just a 2 to 3 years. We discuss the biggest ways you can make creating video content for e-commerce easier, the importance of SEO, and the differences between short-form and long-form video content.  In this episode, Steve emphasizes the significance of watch time in video ranking and shares his strategies to engage audiences effectively. Finally, Steve shares what's in store for the upcoming Seller Summit, happening on May 6th. Need funding for your Canadian Amazon business? Not sure if you should use a Canadian corporation or U.S. LLC to form your company? We'll cover these questions and more in our new course, Start and Grow Your FBA Business as a Canadian. Get early access now!  Want to learn more about video from experts, or learn about new strategies for Amazon? Seller Summit covers everything content creation and e-commerce at Fort Lauderdale, Florida this May 6th. Check out Seller Summit here!  The Big Takeaways Starting with reading blog posts out can help ease into video. Joining a YouTube mastermind group was a turning point for Steve. A "hook" in the first 30 seconds are crucial for engagement. Watch time is a key factor in YouTube SEO. Short form videos can attract a wider audience quickly, which could be useful for brand awareness. Your video content should align with audience interests to avoid confusion from the algorithm. "Social selling" is becoming increasingly important for e-commerce. Faceless content creation is possible but requires a personal touch to get a "human" element in your content. Building a subscriber base through contests or giveaways can be effective. Video content takes time to gain traction. Short-form videos can be chopped up from long video content, which contributes to a broader content strategy. Consistency in content creation is key to success. Investing in good audio equipment is the bare minimum for good videos. Thumbnails with very exaggerated facial expressions can increase click-through rates. Timestamps 00:00 - Introduction 05:07 - Steve's Journey to YouTube Success 10:01 - Content Creation Strategies 14:58 - Short Form vs Long Form Video 19:52 - Building a YouTube Channel for E-commerce 20:45 - Creating Stories with AI 24:20 - Faceless Content Creation in E-commerce 28:10 - Launching a YouTube Channel for E-commerce 30:57 - The Power of Video in E-commerce 32:23 - Essential Equipment for Video Creation 35:20 - Thumbnail Tips for Higher Click-Through Rates 37:09 - Overview of Seller Summit 2025 Thanks for listening! Until next time, happy selling!

#862 Beginner entrepreneurs often overcomplicate making money online. So much so that the complexity stops them from taking action. That doesn't have to be the norm, though. Tune in on today's episode to find out about the easiest way to make your first sales! I'm joined by John Hu for a chat on the all-in-one tool that can change the game for your business. He is the founder and CEO of Stan, a platform that enables you to set up a store for anything from coaching calls to courses. [affiliate link] With all the integrations you need, this can be the perfect link-in-bio page to help you start earning! John gives us a quick demo to help you set up your Stan store in a matter of minutes and shares his six-step business formula for creators. We also talk about finding your purpose, creating your first products, and selling them without feeling salesy. Show notes and more at SmartPassiveIncome.com/session862.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#861 Not sure how to build authority in your niche? Listen in because today's episode is the definitive guide on becoming known, liked, and trusted. Most entrepreneurs get this wrong, so tune in to start leveraging deliberate positioning and communication to grow your business! You see, demonstrating expertise is not just about sharing the right information. Framing and packaging your knowledge makes all the difference in this competitive online landscape. Join me for this session as I'll walk you through my Authority Triangle Framework. You'll learn how clarity, confidence, and consistency can help you claim a leading position in your space while beating imposter syndrome. I'll also share my Case Study Acceleration Framework, Contrarian Content Method, and Signature Framework Technique. These powerful strategies enable you to create content that positions you as a go-to expert. To conclude this jam-packed episode, I share my essential communication tactics to help you become a next-level speaker and storyteller. Enjoy! Show notes and more at SmartPassiveIncome.com/session861.***Today's episode is brought to you by Incogni. Reduce the volume of spam calls and emails, and lower your risk of identity theft with Incogni. For being a listener of this show, you'll receive 60% off an annual plan, using the exclusive promo code smartpassive. Go to https://incogni.com/smartpassive.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#860 What would you invest your time and attention in if money were no object? Essentially, what would you do just for the sake of it? Developing this sense of taste, knowing what you like and don't like, is one of the best mindset hacks in business! To explore this topic, I'm joined in today's episode by neuroscientist, entrepreneur, and author Anne-Laure Le Cunff. This fantastic chat will help you resist hustle culture and lean into your curiosity and creativity to level up and live freely. Listen in on our session to get an inside look at Anne-Laure's powerful first book, Tiny Experiments. Her framework is the perfect solution for anyone feeling stuck in a traditional 9-to-5 job. We dive into strategies to help you uncover alternative options and build a business around your passion, even if you barely have any free time! Show notes and more at https://SmartPassiveIncome.com/session860.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.