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The CISA Known Exploited Vulnerabilities (KEV) catalog is one of the most referenced resources in vulnerability management, but how well do security teams actually understand what it tells them? In this Brand Highlight, Tod Beardsley, Vice President of Security Research at runZero and former CISA section chief who helped manage the KEV on a daily basis, breaks down what the catalog is designed to do and, just as importantly, what it is not.What is the KEV catalog and who is it really for? The KEV is mandated by Binding Operational Directive 22-01 (BOD 22-01), which tasks CISA with identifying vulnerabilities that are known to be exploited and have an available fix. Its primary audience is federal civilian executive branch agencies, but because the catalog is public, organizations everywhere use it as a prioritization signal. Beardsley notes that inclusion on the KEV requires a CVE ID, evidence of active exploitation, a patch or mitigation, and relevance to federal interests, meaning zero-day vulnerabilities and end-of-life systems without CVEs never appear.How should organizations think about KEV entries that are not equally dangerous? Beardsley explains that only about a third of KEV-listed vulnerabilities represent straight-shot remote code execution with no user interaction and no authentication required. The rest span a wide spectrum of severity. EPSS data reveals an inverse bell curve: many KEV entries have extremely low probabilities of exploitation in the next 30 days, while others cluster at the high end with commodity exploits widely available. This means treating every KEV entry as equally critical leads to wasted effort and alert fatigue.That gap between the catalog and real-world decision-making is exactly what KEVology addresses. The research, produced by Beardsley at runZero, enriches KEV data with CVSS metrics, EPSS scores, exploit tooling indicators, and ATT&CK mappings to help security teams filter and prioritize vulnerabilities based on what actually matters to their environment. Rather than prescribing a single priority list, KEVology treats the KEV as data to be analyzed, not doctrine to be followed blindly.To make this analysis accessible and interactive, runZero built KEV Collider, a free, daily-updated web application at runzero.com/kev-collider. The tool lets defenders sort, filter, and layer multiple risk signals across the entire KEV catalog. Because every filter combination is encoded in URL parameters, teams can bookmark and share custom views with colleagues instantly. Beardsley describes KEV Collider as an evergreen companion to the research, updating automatically as new vulnerabilities are added to the catalog each week.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTTod Beardsley, Vice President of Security Research at runZeroOn LinkedIn: https://www.linkedin.com/in/todb/RESOURCESLearn more about runZero: https://www.runzero.comKEVology research report: https://www.runzero.com/resources/kevology/KEV Collider: https://www.runzero.com/kev-collider/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSTod Beardsley, runZero, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, KEVology, KEV Collider, CISA KEV, vulnerability management, exploit scoring, EPSS, CVSS, vulnerability prioritization, exposure management, BOD 22-01, known exploited vulnerabilities, cybersecurity risk, patch management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when AI safety filters fail to catch harmful content hidden inside images? Alessandro Pignati, AI Security Researcher at NeuralTrust, joins Sean Martin to reveal a newly discovered vulnerability that affects some of the most widely used image-generation models on the market today. The technique, called semantic chaining, is an image-based jailbreak attack discovered by the NeuralTrust research team, and it raises important questions about how enterprises secure their multimodal AI deployments.How does semantic chaining work? Pignati explains that the attack uses a single prompt composed of several parts. It begins with a benign scenario, such as a historical or educational context. A second instruction asks the model to make an innocent modification, like changing the color of a background. The final, critical step introduces a malicious directive, instructing the model to embed harmful content directly into the generated image. Because image-generation models apply fewer safety filters than their text-based counterparts, the harmful instructions are rendered inside the image without triggering the usual safeguards.The NeuralTrust research team tested semantic chaining against prominent models including Gemini Nano Pro, Grok 4, and Seedream 4.5 by ByteDance, finding the attack effective across all of them. For enterprises, the implications extend well beyond consumer use cases. Pignati notes that if an AI agent or chatbot has access to a knowledge base containing sensitive information or personal data, a carefully structured semantic chaining prompt can force the model to generate that data directly into an image, bypassing text-based safety mechanisms entirely.Organizations looking to learn more about semantic chaining and the broader landscape of AI agent security can visit the NeuralTrust blog, where the research team publishes detailed breakdowns of their findings. NeuralTrust also offers a newsletter with regular updates on agent security research and newly discovered vulnerabilities.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlessandro Pignati, AI Security Researcher, NeuralTrustOn LinkedIn: https://www.linkedin.com/in/alessandro-pignati/RESOURCESLearn more about NeuralTrust: https://neuraltrust.ai/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSAlessandro Pignati, NeuralTrust, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, semantic chaining, image jailbreak, AI security, agentic AI, multimodal AI, LLM safety, AI red teaming, prompt injection, AI agent security, image-based attacks, enterprise AI security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The CISA Known Exploited Vulnerabilities (KEV) catalog is one of the most referenced resources in vulnerability management, but how well do security teams actually understand what it tells them? In this Brand Highlight, Tod Beardsley, Vice President of Security Research at runZero and former CISA section chief who helped manage the KEV on a daily basis, breaks down what the catalog is designed to do and, just as importantly, what it is not.What is the KEV catalog and who is it really for? The KEV is mandated by Binding Operational Directive 22-01 (BOD 22-01), which tasks CISA with identifying vulnerabilities that are known to be exploited and have an available fix. Its primary audience is federal civilian executive branch agencies, but because the catalog is public, organizations everywhere use it as a prioritization signal. Beardsley notes that inclusion on the KEV requires a CVE ID, evidence of active exploitation, a patch or mitigation, and relevance to federal interests, meaning zero-day vulnerabilities and end-of-life systems without CVEs never appear.How should organizations think about KEV entries that are not equally dangerous? Beardsley explains that only about a third of KEV-listed vulnerabilities represent straight-shot remote code execution with no user interaction and no authentication required. The rest span a wide spectrum of severity. EPSS data reveals an inverse bell curve: many KEV entries have extremely low probabilities of exploitation in the next 30 days, while others cluster at the high end with commodity exploits widely available. This means treating every KEV entry as equally critical leads to wasted effort and alert fatigue.That gap between the catalog and real-world decision-making is exactly what KEVology addresses. The research, produced by Beardsley at runZero, enriches KEV data with CVSS metrics, EPSS scores, exploit tooling indicators, and ATT&CK mappings to help security teams filter and prioritize vulnerabilities based on what actually matters to their environment. Rather than prescribing a single priority list, KEVology treats the KEV as data to be analyzed, not doctrine to be followed blindly.To make this analysis accessible and interactive, runZero built KEV Collider, a free, daily-updated web application at runzero.com/kev-collider. The tool lets defenders sort, filter, and layer multiple risk signals across the entire KEV catalog. Because every filter combination is encoded in URL parameters, teams can bookmark and share custom views with colleagues instantly. Beardsley describes KEV Collider as an evergreen companion to the research, updating automatically as new vulnerabilities are added to the catalog each week.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTTod Beardsley, Vice President of Security Research at runZeroOn LinkedIn: https://www.linkedin.com/in/todb/RESOURCESLearn more about runZero: https://www.runzero.comKEVology research report: https://www.runzero.com/resources/kevology/KEV Collider: https://www.runzero.com/kev-collider/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSTod Beardsley, runZero, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, KEVology, KEV Collider, CISA KEV, vulnerability management, exploit scoring, EPSS, CVSS, vulnerability prioritization, exposure management, BOD 22-01, known exploited vulnerabilities, cybersecurity risk, patch management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when AI safety filters fail to catch harmful content hidden inside images? Alessandro Pignati, AI Security Researcher at NeuralTrust, joins Sean Martin to reveal a newly discovered vulnerability that affects some of the most widely used image-generation models on the market today. The technique, called semantic chaining, is an image-based jailbreak attack discovered by the NeuralTrust research team, and it raises important questions about how enterprises secure their multimodal AI deployments.How does semantic chaining work? Pignati explains that the attack uses a single prompt composed of several parts. It begins with a benign scenario, such as a historical or educational context. A second instruction asks the model to make an innocent modification, like changing the color of a background. The final, critical step introduces a malicious directive, instructing the model to embed harmful content directly into the generated image. Because image-generation models apply fewer safety filters than their text-based counterparts, the harmful instructions are rendered inside the image without triggering the usual safeguards.The NeuralTrust research team tested semantic chaining against prominent models including Gemini Nano Pro, Grok 4, and Seedream 4.5 by ByteDance, finding the attack effective across all of them. For enterprises, the implications extend well beyond consumer use cases. Pignati notes that if an AI agent or chatbot has access to a knowledge base containing sensitive information or personal data, a carefully structured semantic chaining prompt can force the model to generate that data directly into an image, bypassing text-based safety mechanisms entirely.Organizations looking to learn more about semantic chaining and the broader landscape of AI agent security can visit the NeuralTrust blog, where the research team publishes detailed breakdowns of their findings. NeuralTrust also offers a newsletter with regular updates on agent security research and newly discovered vulnerabilities.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlessandro Pignati, AI Security Researcher, NeuralTrustOn LinkedIn: https://www.linkedin.com/in/alessandro-pignati/RESOURCESLearn more about NeuralTrust: https://neuraltrust.ai/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSAlessandro Pignati, NeuralTrust, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, semantic chaining, image jailbreak, AI security, agentic AI, multimodal AI, LLM safety, AI red teaming, prompt injection, AI agent security, image-based attacks, enterprise AI security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when the security community stops debating whether AI belongs in the SOC and starts figuring out how to make it work? Monzy Merza, Co-Founder and CEO of Crogl, is helping answer that question, both through the autonomous AI SOC agent his company builds and through the inaugural AI SOC Summit, a community event designed to bring practitioners together for honest, no-nonsense conversation about what is real and what is hype in AI-driven security operations.Crogl builds what Merza describes as a "superhero suit" for SOC analysts. The platform investigates every alert in depth, working across multiple data lakes without requiring data normalization, and escalates only the issues that require human judgment. But the conversation here goes beyond any single product. Merza explains that the motivation for creating the AI SOC Summit came directly from community feedback. Security teams across enterprises are trying to determine what to buy, what to build, and how to govern AI in their environments, and they need a transparent, practical space to share those experiences.How are threat actors changing the game with agentic AI? Merza points to two critical shifts. First, adversaries are now conducting campaigns using agentic systems, which means defenders need to operate at the same speed. Second, the barrier to entry for sophisticated attacks has dropped significantly because agentic systems handle much of the technical detail, from crafting convincing phishing emails to automating post-exploitation activity. The implication is clear: security teams that do not adopt AI-driven capabilities risk falling behind attackers who already have.The AI SOC Summit, hosted March 3rd at the Hyatt Regency in Tysons, Virginia, is structured to serve the practitioners who are doing the daily work of security operations. The morning features keynotes from CISOs sharing what is working and what is not, along with perspectives on AI governance and privacy. The afternoon splits into two tracks: talk sessions from startups and established companies, and a five-and-a-half-hour hackathon where attendees get free access to frontier AI models and tools to experiment hands-on with real security data.Who should attend the AI SOC Summit? Merza identifies four key personas. SOC analysts at every tier who are buried in alert triage. Security engineers deploying AI-driven and traditional tools who want to see how other enterprises are rationalizing their investments. Incident responders and threat hunters who need to understand how to track agentic activity rather than just human activity. And builders, the security teams prototyping and testing AI capabilities in-house, who want to learn from what others have tried, what has failed, and what constraints can be overcome.What sets this event apart from the typical conference experience? The AI SOC Summit is intentionally vendor-agnostic. Sponsors range from reseller partners serving government organizations to household names like Splunk and Cribl, but the focus stays on community learning rather than product pitches. Many organizations still restrict employee access to frontier models and agentic systems, and the summit provides a space where attendees can kick the tires on these technologies without worrying about tooling costs or corporate restrictions. The goal is for every participant to leave with something practical they can take back and apply to their work immediately.This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlightGUESTMonzy Merza, Co-Founder and CEO, Crogl [@monzymerza on X]https://www.linkedin.com/in/monzymerzaRESOURCESCrogl: https://www.crogl.comAI SOC Summit: https://www.aisocsummit.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSMonzy Merza, Crogl, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AI SOC Summit, AI SOC agent, security operations center, agentic AI, autonomous security, threat detection, SOC analyst, incident response, threat hunting, security engineering, AI governance, cybersecurity community, hackathon, frontier AI models, agentic speed, security automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when the security community stops debating whether AI belongs in the SOC and starts figuring out how to make it work? Monzy Merza, Co-Founder and CEO of Crogl, is helping answer that question, both through the autonomous AI SOC agent his company builds and through the inaugural AI SOC Summit, a community event designed to bring practitioners together for honest, no-nonsense conversation about what is real and what is hype in AI-driven security operations.Crogl builds what Merza describes as a "superhero suit" for SOC analysts. The platform investigates every alert in depth, working across multiple data lakes without requiring data normalization, and escalates only the issues that require human judgment. But the conversation here goes beyond any single product. Merza explains that the motivation for creating the AI SOC Summit came directly from community feedback. Security teams across enterprises are trying to determine what to buy, what to build, and how to govern AI in their environments, and they need a transparent, practical space to share those experiences.How are threat actors changing the game with agentic AI? Merza points to two critical shifts. First, adversaries are now conducting campaigns using agentic systems, which means defenders need to operate at the same speed. Second, the barrier to entry for sophisticated attacks has dropped significantly because agentic systems handle much of the technical detail, from crafting convincing phishing emails to automating post-exploitation activity. The implication is clear: security teams that do not adopt AI-driven capabilities risk falling behind attackers who already have.The AI SOC Summit, hosted March 3rd at the Hyatt Regency in Tysons, Virginia, is structured to serve the practitioners who are doing the daily work of security operations. The morning features keynotes from CISOs sharing what is working and what is not, along with perspectives on AI governance and privacy. The afternoon splits into two tracks: talk sessions from startups and established companies, and a five-and-a-half-hour hackathon where attendees get free access to frontier AI models and tools to experiment hands-on with real security data.Who should attend the AI SOC Summit? Merza identifies four key personas. SOC analysts at every tier who are buried in alert triage. Security engineers deploying AI-driven and traditional tools who want to see how other enterprises are rationalizing their investments. Incident responders and threat hunters who need to understand how to track agentic activity rather than just human activity. And builders, the security teams prototyping and testing AI capabilities in-house, who want to learn from what others have tried, what has failed, and what constraints can be overcome.What sets this event apart from the typical conference experience? The AI SOC Summit is intentionally vendor-agnostic. Sponsors range from reseller partners serving government organizations to household names like Splunk and Cribl, but the focus stays on community learning rather than product pitches. Many organizations still restrict employee access to frontier models and agentic systems, and the summit provides a space where attendees can kick the tires on these technologies without worrying about tooling costs or corporate restrictions. The goal is for every participant to leave with something practical they can take back and apply to their work immediately.This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlightGUESTMonzy Merza, Co-Founder and CEO, Crogl [@monzymerza on X]https://www.linkedin.com/in/monzymerzaRESOURCESCrogl: https://www.crogl.comAI SOC Summit: https://www.aisocsummit.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSMonzy Merza, Crogl, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AI SOC Summit, AI SOC agent, security operations center, agentic AI, autonomous security, threat detection, SOC analyst, incident response, threat hunting, security engineering, AI governance, cybersecurity community, hackathon, frontier AI models, agentic speed, security automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to design a signature guitar from the ground up? Chris Buck sits down with Sean Martin at NAMM 2026 to talk about the journey of creating the Yamaha Revstar RS02CB, his first production signature model. Buck describes the experience as surreal, noting that the weight of joining Yamaha's legacy of signature artists continues to hit him in waves. The lengthy design process, he says, was about making sure every detail lived up to what the guitar could be.How did Chris Buck and Yamaha land on the right pickups for the RS02CB? Buck explains that the pickups were the centerpiece of the collaboration, with the team working through countless iterations of magnet types, wire specifications, and voicing options. The result is a set of custom P90-style pickups that deliver the dynamic, responsive tone he has built his sound around. The wraparound tailpiece, a feature less common on modern instruments, adds sustain and directness to the signal path, contributing to the guitar's massive volume and resonance.What makes the RS02CB stand apart from other Revstar models? Buck highlights a three-way pickup selector switch instead of the five-way found on the current generation of Revstars, along with custom inlays and his own signature squiggle on the back of the headstock. He caps the conversation by playing a lick that shows exactly what the guitar can do, leaving no doubt about the instrument's character and capability.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTChris Buck, Yamaha Signature Artist | On Instagram: @chrisbuckguitar | Website: https://www.chrisbuckguitar.shop/RESOURCESYamaha: https://usa.yamaha.com/Yamaha RS02CB Chris Buck Signature Revstar: https://usa.yamaha.com/products/musical_instruments/guitars_basses/el_guitars/rs02cb/index.htmlPart of ITSPmagazine's On Location Coverage at NAMM 2026.

Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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What happens when artificial intelligence enters the arena of ethical hacking? Laurie Mercer, Senior Director of Solutions Engineering at HackerOne, joins Sean Martin for a look inside the ninth annual Hacker-Powered Security Report, where the headline is clear: the bionic hacker has arrived. HackerOne connects the global security research community with enterprises, open source projects, and major organizations, all working toward a shared mission of building a safer internet by finding, fixing, and rewarding the discovery of vulnerabilities.How is AI reshaping the bug bounty landscape? Mercer describes a dramatic shift unfolding on the HackerOne platform. For the first time, autonomous AI agents are operating alongside human researchers, growing from a single agent to more than ten competing on the leaderboard. At the same time, customers are driving change from the other side, with a 270% increase in organizations placing AI models within the scope of their bug bounty programs. The platform has paid out a record $81 million in bounty rewards over the past 12 months, with an average payout of roughly $1,000 per vulnerability, underscoring the sheer volume of valid findings flowing through the system.What makes these findings so significant? Of the reports submitted, 23,700 are rated critical or high severity, representing vulnerabilities capable of causing serious data breaches. HackerOne estimates these remediations have helped organizations avoid up to $3 billion in potential breach costs. The collectives participating on the platform range from venture-capital-backed startups building AI-powered offensive tools to informal groups of researchers pooling resources for greater efficiency. Mercer highlights three vulnerability categories that have surged over the past year: prompt injection, sensitive information exposure through large language models, and insecure plugin design. For any organization deploying AI-powered tools, these represent the most urgent areas to assess and secure.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTLaurie Mercer, Senior Director of Solutions Engineering at HackerOneOn LinkedIn: https://www.linkedin.com/in/lauriemercer/RESOURCESLearn more about HackerOne: https://www.hackerone.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSLaurie Mercer, HackerOne, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, bug bounty, ethical hacking, bionic hacker, AI agents, autonomous hacking, vulnerability discovery, hacker-powered security, offensive security, prompt injection, insecure plugin design, LLM security, AI vulnerability, cybersecurity, breach avoidance, bug bounty platform, responsible disclosure Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dean's Chat hosts, Drs. Jensen and Richey are joined by Jim McDannald, DPM, from Montreal, Canada. Dr. McDannald received his undergraduate degree from Augustana College and attended the Dr. William M. Scholl College of Podiatric Medicine. This episode is sponsored by Bako Diagnostics!He did his three-year surgical residency at Portland Good Samaritan/Kaiser Permanente. Dr. McDannald practiced in Eugene, Oregon for several years, collaborating with his orthopedic colleagues, athletic trainers, and coaches in the care of high-level NCAA Division I and world-class athletes (University of Oregon and Oregon Track Club/Nike Oregon Project). Dr. McDannald is the founder of PodiatryGrowth.com. His services include Digital marketing strategy and services for private foot and ankle clinics, website planning, development, optimization, and delegation of tasks for maintenance. He also provides the digital foundation for efforts that align with overall organizational efforts. Podiatry Growth will Increase discovery of website and social channels by overseeing, managing, and measuring SEO, SEM & paid traffic campaigns. He can be contacted at jim@podiatrygrowth.com.

The renewable energy sector faces a fundamental disconnect. Cybersecurity teams generate endless alerts and vulnerability reports, while operational managers focus on asset performance and site availability. Neither group speaks the other's language, leaving executives struggling to make informed decisions about where to invest limited resources. Rafael Narezzi, Co-Founder and CEO of Centrii, has built his company specifically to bridge this gap, translating technical cyber risks into the financial business outcomes that drive executive decision-making.Centrii, emerging from its predecessor Cyber Energia, represents a new approach to OT security in the energy sector. The name itself carries meaning: the sentinel of industrial intelligence, signified by the double I at the end. Rather than simply identifying vulnerabilities and presenting red alerts, the platform contextualizes risks in terms that matter to the business. How does a potential compromise affect your power purchase agreements? What happens to your revenue when energy prices fluctuate and your site goes offline? These are the questions that Centrii answers.The company prices its services per megawatt hour, demonstrating its commitment to speaking the language of energy rather than traditional IT security. This approach reflects a deeper understanding that renewable energy assets present vastly different risk profiles. A biomass facility with 24/7 personnel on site faces different challenges than an unmanned offshore wind installation. Solar farms, hydrogen facilities, and battery storage systems each require tailored risk assessments that account for their unique operational characteristics and regulatory requirements.Recent attacks on distributed energy resources, including the compromise of Poland's renewable grid, underscore the urgency of this work. With regulations like NERC CIP 15 in the United States, NIS 2.0 in Europe, and the UK Cyber Security Bill now holding asset owners personally accountable for cybersecurity failures, organizations can no longer afford to treat OT security as an afterthought. Narezzi observes that compliance has become the driving force pushing companies to take responsibility for their critical infrastructure assets.What sets Centrii apart is its ability to help executives identify which risks actually matter. When every cybersecurity tool reports critical alerts, organizations face paralysis. Which red is the red that demands immediate attention? Centrii provides clarity by mapping technical findings to financial impact, reputational damage, and operational consequences specific to each asset type and technology.The company's presentation at DistribuTECH 2026 focuses on battery energy storage systems, an area of explosive growth driven by data center demand and the expanding role of AI. Narezzi draws a parallel to Ocean's 11, where coordinated manipulation of power systems creates cascading failures. As batteries become essential for grid balancing, the risks of compromised dispatch commands affecting multiple installations simultaneously represent a scenario that demands serious attention from asset owners and regulators alike.Operating across 16 countries with diverse energy technologies, Centrii provides a unified platform for organizations managing hundreds of sites across different regions and regulatory environments. The goal is straightforward: give every stakeholder, from technical teams to the C-suite, a common language for understanding and acting on cyber risk in the energy sector.This is a Brand Story. A Brand Story is a ~35-40 minute in-depth conversation designed to tell the complete story of the guest, their company, and their vision. Learn more: https://www.studioc60.com/creation#fullGUESTRafael Narezzi, Co-Founder and CEO, Centriihttps://www.linkedin.com/in/narezzi/RESOURCESCentriihttps://centrii.comCyber Energiahttps://cyberenergia.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSRafael Narezzi, Centrii, Sean Martin, brand story, brand marketing, marketing podcast, brand story, OT security, renewable energy cybersecurity, battery energy storage systems, BESS, critical infrastructure protection, energy sector cybersecurity, NERC CIP, NIS 2.0, power purchase agreements, distributed energy resources, industrial intelligence, cyber risk quantification Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we talk about how to 510 or even 100 X a service business. And don't think for one stinking minute that your service business can't learn something from this example just because we're honing in on a stylist because it can. Spoiler alert. This episode is not about thinking bigger but it's about the system that back up the process to actually make these things happen. The only thing standing between you and 5/10 or 100 X is effort Dive on in and give it a listen, won't you?  

131 years. Still handcrafted in Nashville. Still changing music.At NAMM 2026, Sean Martin and Marco Ciappelli sat down with Jeff Stempka, Global Brand & Marketing at Gibson & Gibson Custom, to talk about what makes this brand untouchable—the craftsmanship, the artist connection, and why people will stretch their budget just to hold one.From the Les Paul Studio Double Trouble to the ES-335 Fifties and Sixties refresh, Gibson is honoring its legacy while pushing forward.Jeff said it best: "These are tools that enable incredible musicians to take the instruments and do something we never intended."

Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez : 

Let's unpack a truth most people don't want to admit: the thing you're avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. Unaddressed conversations don't sit still. Ignored decisions don't pause. Delayed action doesn't disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn't about hype or grit for grit's sake. It's about why facing the thing you're avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you've felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.This Episode Covers:Why avoidance is active, not neutral, and how it quietly compounds stressHow “direction determines duration” when it comes to pain and changeWhy facing the storm creates momentum even before clarity shows upHow anticipation of pain often hurts longer than the pain itselfThe real reason action restores energy faster than motivation ever willHow to stop negotiating with reality and start reclaiming agencyWhy transformation begins the moment you turn toward what you've been running fromBeyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle, to discuss the brand strategy behind Brompton's global expansion. Chris shares how Brompton has grown from a distinctly 'British brand' into a global challenger across markets like China, Japan, the US, and Europe, and why international growth requires a clear point of view on what the brand stands for everywhere, not just what it sells. They dig into how Brompton built a global brand platform designed to scale, including how the team grounded its positioning in both product truth and human truth. Chris explains the thinking behind Living Life Unfolded, why the brand shifted focus from the mechanics of folding to the experience that unfolds once you ride, and how Brompton balances global consistency with the flexibility needed to resonate locally. He also shares how the brand is being rolled out in phases, prioritising focus and internal alignment over big-budget launches. The conversation also explores what this approach means for marketing leadership. Chris reflects on choosing agency partners that fit a challenger brand, the importance of distinctiveness and creative bravery in crowded categories, and how community and culture play a role in global relevance. Watch the video version of this podcast on YouTube: https://youtu.be/2WLVQ_mnJaM   

Vintage Dreams, Modern Hands: A Conversation with PRS Guitars at NAMM 2026They were literally closing down the show floor when I grabbed Alex Chadwick from PRS Guitars for a conversation I wasn't willing to miss.We'd been talking off-mic about something that kept nagging at me—this tension between technology and creativity that runs through everything in the music world right now. So I hit record, security guards circling, and asked him straight: Is technology helping musicians become better artists, or do you still need to learn the hard way?His answer was refreshingly honest. Technology isn't inherently good or bad. It's a tool. When it helps people be more expressive, more creative—that's the win. When it gets in the way of that expression? That's when we have a problem.It's the kind of nuance that gets lost in the usual gear coverage.PRS brought some beautiful new instruments to NAMM this year. The John Mayer Wild Blue Silver Sky stopped people in their tracks—a sharp turquoise finish with the first matching headstock ever produced from their Maryland factory on a Silver Sky. Limited to a thousand pieces worldwide. For Mayer fans and Silver Sky devotees alike, this one feels special.Then there's the Ed Sheeran Semi-Hollow Piezo Baritone. A 27.7-inch scale instrument tuned a fifth below standard, with discrete outputs for both magnetic and piezo elements. But here's what got me: each guitar ships with a signed print of Sheeran's original artwork that appears on the body. He's a visual artist too. The instrument becomes a canvas for multiple creative expressions at once.But the conversation that really stuck with me was about vintage guitars and why we romanticize them so much.Those 1950s and 60s instruments—the ones on posters, in documentaries, making the music that shaped entire generations—they've become holy relics. And the ones that actually sound magical? They cost as much as a house now. So how does anyone access that?Chadwick explained something about PRS's philosophy that I found genuinely compelling. They don't go back to the fifties. They go back to 1985. That gives them freedom—they can draw inspiration from those holy grail instruments without being trapped by their quirks, their inconsistent tolerances, their aged components. They can take what made those guitars legendary and build it into something repeatable, accessible, and comfortable.The goal, he said, is to create instruments that get out of the way. Guitars that let the person be more expressive instead of fighting against limitations.That phrase has been echoing in my head since I left Anaheim. Instruments that get out of the way.Because that's really what this is about, isn't it? All the gear, all the technology, all the innovation—it only matters if it helps someone find their voice. Make their own music. Tell their own story.PRS seems to understand that. In a world obsessed with vintage nostalgia and spec-sheet comparisons, they're building for expression.And that's worth a conversation, even when security is showing you the door.Marco Ciappelli reports from NAMM 2026 for ITSPmagazine, exploring the intersection of technology, creativity, and the humans who make music possible.__________________________This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlexander ChadwickPRS GuitarsRESOURCESLearn more about PRS GUITARS: https://prsguitars.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSNAMM 2026, PRS Guitars, John Mayer Silver Sky, Ed Sheeran guitar, PRS Wild Blue, baritone guitar, guitar gear, new guitars 2026, PRS limited edition, guitar innovation, NAMM Show, musician interviews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In short- make a better business, and save huge on marketing and sales. Dive in as we explore   https://dentco.us https://instagram.com/dentcopdr

Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms. You will understand why you should demonstrate your value through measurable outcomes and how to do it effectively. Harvey Lee is a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.if you want to get practical advice on how to effectively showcase the contributions of product marketing to ensure job security and recognition within the company this episode will make the difference. RESSOURCES

Vincent Stoffer, Field Chief Technology Officer at Corelight, shares his predictions for 2026 and what security teams should prepare for in the coming year. With nearly a decade at Corelight and a background in network and security engineering, Stoffer brings a unique perspective on where the industry is heading.The conversation explores the emergence of the agentic SOC, where AI agents work alongside human analysts to accelerate detection, response, and incident resolution. Stoffer explains that while the protocols and tools have been in development, 2026 is the year organizations will finally see these capabilities deliver real results. The key differentiator, he notes, is data quality. Tools that provide rich, detailed, and comprehensive network evidence will thrive in this AI-enabled environment.Stoffer also addresses the persistent threat from nation-state actors, particularly China's Typhoon campaigns targeting critical infrastructure. From energy and telecoms to international partners, these threats continue to expand with AI-powered acceleration. Understanding your environment and detecting anomalous behavior remains essential for organizations facing these sophisticated adversaries.The discussion concludes with a look at post-quantum readiness. While quantum computing threats may be 10 to 20 years away, Stoffer emphasizes the importance of understanding cryptographic assets now. Corelight has published a white paper detailing how NDR provides the network visibility needed to locate cryptographic assets and plan migration to quantum-ready cipher suites.This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTVincent Stoffer, Field Chief Technology Officer at CorelightOn LinkedIn: https://www.linkedin.com/in/vincent-stoffer-07057827/RESOURCESLearn more about Corelight: https://corelight.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSVincent Stoffer, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic SOC, network detection and response, NDR, critical infrastructure security, nation-state threats, China Typhoon campaigns, Salt Typhoon, Volt Typhoon, post-quantum cryptography, quantum readiness, AI in cybersecurity, security operations, incident response, network visibility, Zeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eine E-Signatur ist der beste Weg für Dienstleister, Agenturen, Coaches und Unternehmen ein Dokument oder eine PDF wie einen Vertrag digital, rechtssicher und online zu unterschreiben. Mit diesem Tool kannst du innerhalb von wenigen Sekunden direkt Dokumente, Verträge und PDF's signieren lassen! Wie genau das funktioniert erklärt dir Agenturinhaber Max Weiss auf dem SMMA TV Kanal in diesem Video-Tutorial (Anleitung) ausführlich. Hier kannst du das Tool 7 Tage kostenlos testen: https://www.agentursysteme.com Hier geht es zu einer Beratung mit Max Weiß: https://maxwei1.typeform.com/to/v0DTx9

The renewable energy sector faces a critical cybersecurity gap. As wind farms, solar installations, and battery energy storage systems proliferate across the globe, they create a decentralized network of digitally controlled assets that remain largely unprotected. Rafael Narezzi, Co-Founder and CEO of Cyber Energia, brings more than two decades of technology leadership experience to address this growing vulnerability in critical infrastructure.Cyber Energia takes a fundamentally different approach to OT security. While most cybersecurity companies stop at identifying risks through CVE scores and vulnerability assessments, Cyber Energia starts from the risk and translates it into financial terms that executives can act upon. The platform connects technical findings to compliance frameworks including NIS 2.0, IEC 62443, and NERC CIP, providing asset owners with a clear maturity landscape and actionable intelligence.Rafael Narezzi explains that asset owners in the renewable sector operate differently than traditional IT environments. Financial companies often acquire energy assets as investments without maintaining technical staff on-site. When compliance regulations now hold these owners personally liable for cybersecurity failures, they need tools that speak their language: dollars, risk, and return on investment. Cyber Energia prices its services per megawatt, demonstrating its commitment to speaking the language of energy.The decentralization of energy generation presents unique challenges. Rafael Narezzi points to recent cyber attacks on Poland's distributed grid as evidence that threat actors understand how to manipulate multiple remote locations simultaneously to destabilize power networks. Battery energy storage systems present particular risks, as compromised dispatch commands could create grid imbalances similar to the fictional scenario depicted in Ocean's 11. Yet many sites lack even basic cyber hygiene protections.Cyber Energia helps customers understand the financial impact of potential attacks. A 98-megawatt wind turbine site, for example, could lose 1.9 million dollars from just one week of downtime. This quantification enables executives to make informed decisions about relatively modest security investments that significantly reduce their risk exposure. The platform provides a single-view dashboard for organizations managing hundreds of sites across different regions, technologies, and regulatory environments.Rafael Narezzi observes that a CEO before a cyber attack is fundamentally different from a CEO after one. Organizations often underestimate digital risks compared to physical ones, despite living in an increasingly connected world. Regulations like NIS 2.0 now impose personal liability on directors and can revoke operating licenses, removing any excuse for neglecting cybersecurity. The awareness is changing, but Cyber Energia continues working to close the gap between compliance requirements and actual security posture across the renewable energy sector.This is a Brand Story. A Brand Story is a ~35-40 minute in-depth conversation designed to tell the complete story of the guest, their company, and their vision. Learn more: https://www.studioc60.com/creation#fullGUESTRafael Narezzi, Co-Founder and CEO of Cyber Energiahttps://www.linkedin.com/in/narezzi/RESOURCESCyber Energiahttps://cyberenergia.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSRafael Narezzi, Cyber Energia, Sean Martin, brand story, brand marketing, marketing podcast, brand story, OT cybersecurity, renewable energy security, critical infrastructure protection, NIS 2.0 compliance, IEC 62443, wind farm cybersecurity, solar energy security, battery energy storage systems, BESS security, decentralized energy grid, cyber risk quantification, energy sector compliance, NERC CIP, operational technology security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How would Napoleon B run a business in 2025? Let's discuss how he would successfully conquer other businesses and create success based on his strategies of the late 1700's.  History teaches us how succeed in the future..   https://dentco.us https://instagram.com/dentcopdr  

Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.Julie a commencé sa carrière dans l'événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google. Après plusieurs expériences, elle a gravit les échelons jusqu'à être PMM director chez SmartlyDans cet épisode, elle nous raconte avec passion et humilité son parcours :

In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We're effectively marketing to bots at this point! They dig into what this means in practice for CMOs, from how SEO and content strategies need to evolve, to why many AI initiatives stall inside large organisations. If you're currently trying to bring AI to your marketing team (Who isn't?) then Adrian has some practical guidance and perspectives to share to ensure that your AI initiatives actually deliver something valuable.  The conversation also goes beyond tools and tactics into leadership, creativity and culture. Adrian reflects on lessons from Salesforce, the importance of narrative and design thinking, and why creativity, taste and speed of adaptation are becoming the true sources of differentiation in an AI-native world. It's a wide-ranging discussion about how marketing, growth and brand leadership need to evolve for the next era of the web.Watch the video version of this podcast on YouTube    

As Dish Media's new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today, we're joined by Liam Kristinnsson, head of programmatic partnerships at Dish Media, where he's helping shape how the company connects advertisers with premium audiences across both linear and digital environments.Damian Fowler (00:23):Dish has been pushing hard into the programmatic space. From Dish Connected, it's addressable solution across the ecosystem to Advantage, which links programmatic buying with linear inventory in real time. It's all part of a broader move to bring automation and accountability to advanced TV.Ilyse Liffreing (00:39):We'll talk with Liam about how Dish is tackling fragmentation, what premium really means in a mixed green world, and where the next phase of programmatic growth is headed.Damian Fowler (00:51):So let's get into it.Liam Kristinnsson (00:57):Dish Connected has really revolutionized our product in the marketplace. We've been able to convert an additional four million to five million households into tangible CTV devices across real-time bidding systems across the industry. And it's kind of given us a leg up against some of our more linear competition where we now have full autonomy over our inventory and can enable and provide transparency downstream to any client.Damian Fowler (01:28):That's amazing. I mean, there was a moment there where there was a sort of either all linear or CTV, but this is something that's kind of connecting thoseLiam Kristinnsson (01:38):Two worlds. I think this is the start of the convergence. I know it probably truly started post-pandemic, I would say, but the reality is now that what is perceived as underutilized impression-based audiences are now becoming tangible and kind of overlapping with their traditional legacy linear purchases. And there's much more value to it because we are not enabling people to find attribution in a more roundabout extrapolated way, but we can provide meaningful real time results to third party attribution vendors or measurement vendors.Damian Fowler (02:20):And that brings us to Advantage, which you introduced in May to Power Programmatic and Linear at the same time. Could you tell us a little bit more about that?Liam Kristinnsson (02:30):Yeah. So the beauty of Advantage is it really expands upon what we've already built for Programmatic in Disconnected, but it provides solutions across the whole suite of products we have. Our addressable business can tap into real-time kind of innovations, real-time optimizations against audiences, ensure that we are better delivering across the target audience and finding that incremental reach that in the past may have been next to impossible to verify. And now we have all that inventory in one place. It's kind of like a grocery store when I think the industry has become accustomed to going to a bodega. That's very New York with me, I understand. I like that. But sometimes bodegas have eggs, they have a deli, they might have milk, but they might not always have milk and seltzer and all the little things that you want on a day-to-day basis. And the reality is something lacking when it comes to you being able to actually fill your fridge.(03:35):Now we have all those components that the customer or the client is looking for.Damian Fowler (03:40):Yeah. I like that analogy.Ilyse Liffreing (03:41):It's a good one. Yeah, no, I like that. And now Liam, I'm curious about the advertisers you're working with. Is there a new segment of buyers that Programmatic is really opening the door to here? What is basically your sense of that cohort?Liam Kristinnsson (03:58):Yeah, I think it really has grown overnight programmatic in general, but I think it allows us to have expanded exposure across all clients that are looking for that more meaningful kind of results. I think we are seeing a lot of success in generating a lot of traction across the CPG world, the direct to consumer world. And I think we're finding a nice overlap from a category perspective of what we traditionally looked at as direct IO or addressable business, but maybe not all those brands or clients in maybe like a pharmaceutical vertical would tap or earmark dollars for commitments early in their planning phase. Now they have the liberty and the luxury to find that right audience and enable dollars downstream where we're just not hunting in that lane and now we can kind of, instead of spreading ourselves thin, the technology can enable us to really kind of tap into all those brands, whether it be the CPG or the pharmaceuticals.(05:05):Now on the CPG side, I would double down further. I think because in the linear world, traditionally there's a level of fragmentation when you were to buy linear and you're only getting a percentage of the marketplace. Now the transparency and data that we're passing downstream really changes that, right? Because now these CPG brands are looking to trade off their kind of gross rating points, but kind of understand, all right, am I serving a family that would buy my products? And now we're freeing up the inventory and making it available to those brands that maybe were not always keen on addressable or linear didn't provide enough eyeballs. We're compensating for that with the data we'reIlyse Liffreing (05:49):Providing. Do you have an example of a brand you're working with?Liam Kristinnsson (05:52):Yeah. So I mean, more specifically, even though that wasn't in some of the categories I called out, there was one or two major financial brands that we've been able to elevate our profile quite significantly with and then partner with them around some of their initiatives on the backend. And I think it kind of shows some of the flexibility that a publisher can now provide brands that I don't think they ever associated with a conglomerate or a media company like ourselves.Damian Fowler (06:23):On that point, there is a perception that the space is fragmented and that there's linear here and then there's streaming here. Do you think that that is changing that perception, maybe thanks to some of the work that you're doing?Liam Kristinnsson (06:36):I think that's a lot of our goal. I think that we are simplifying the process and enabling a household or a device level, right? And the device level tends to be at the unique user level and we have the ability to kind of triangulate that and make sure that we're providing good and strong data down to our partners. I think that as a marketplace holistically, I think the fragmentation has changed and I think a lot of that's around some consumer behavior that has changed or specifically around the way consumers are watching more free content or there's pockets where they're not required to provide a subscription. And I think that there's still a gap there and we do have some front porch access to our apps, but we are looking on our end to continue to develop and then enable through Advantage how we can kind of provide those, specifically those returning viewers, that clean look to the advertisers on the back end and really kind of leveraging deterministic data and first party signals to really define that audience more cleanly in some ways that competitors of ours maybe can't do.Ilyse Liffreing (07:53):Overall, how would you describe your measuring the success of these programmatic partnerships?Liam Kristinnsson (08:00):Yeah. So I think that that's a really unique place because that's something that has been our bread and butter. We have our own targeting and attribution team. They've worked very diligently on the direct IO side. I think a lot of the legacy information that they've been able to provide clients and the insights and the ways that we've been able to either cut our inventory or kind of group or the target audiences for these clients have helped demonstrate the programmatic partners the value in not just our audience, which I think is somewhat being underserved because Dish tends to be middle America and maybe they have less apps or maybe they leverage less apps. So they have been underserved. We have a legacy of success around specific verticals and we're able to kind of provide that to these brands. I think the challenge is it's a little bit of a black hole sometimes of how they tie it back to each other.(08:56):And I think there needs to be a little bit more assistance on our end. And by us, I mean the royal we across the industry of like providing some of those insights that I kind of alluded to earlier, whether it's, are we targeting and talking about unique users? Are we looking at success at a household level? And there is some innovation that's required there in the industry, but I think what we're doing is really at the forefront of enabling that.Ilyse Liffreing (09:23):Are there any particular channels that have surprised you in terms of performance or even advertiser adoption?Liam Kristinnsson (09:31):Sure. I mean, I think I imagine everybody talks about the success of sports. Sports has been a real catalyst to the boon of CTV enablement in general, but I think that I'd be remiss not to call out that a lot of our entertainment brands have shined, but not in the ways that traditionally they've been leveraged, right? Even though certain pockets of inventory is not super desirable in the marketplace at times, like news, there are a ton of clients that we've seen a lot of traction there and like pick up incremental success and really drive reach by anonymizing the content that they buy and focusing on the audience.Damian Fowler (10:20):That's interesting. Is there still some resistance to the idea of being around current affairs and news?Liam Kristinnsson (10:26):Yeah. I think I myself came from the website world years ago and I saw firsthand when a certain brand would be next to a certain type of content. And I understand the urgent need to not expose a valuable legacy luxury brand to something that may or may not be bad, right? Yeah. But the reality is often there is a disconnect from the content being consumed and the pod of commercials that's watched, right? Yeah. And while we often, and I'm sure we ... My mother certainly will watch news for hours and hours upon day, which is maybe not healthy for her lifestyle, but I think what's great about it, specifically when she goes to sit down, she is glued in to the TV. And that's something I think that a lot of people are trying to figure out, are people watching? Are they tuned in? Are they walking away?(11:30):And that's the black box of advertising, but I know that people that watch news are glued into the TV and consuming the content between segments. It's kind of like sports, right? Yeah.Damian Fowler (11:43):I think that's true. And I think that's true across all channels as far as I know people reading digital news as well, but I don't want to go off on a massive digression about news, but anyway. But it is fantastic. Can we pull back and look at the big picture a little bit? And we were wondering if there were any precedents or points of inspiration inside or outside of media that inform how you think about programmatic partnerships at Dish?Liam Kristinnsson (12:10):Sure. I mean, I think that back to what I was saying about evolution, I think often in the media industry, we look at things like baseball teams are run today. Not to use a sports analogy. I know you guys are probably sick of them, but- We love sports analogies here. Nelly said the trade death.(12:32):But the reality is these days people want home run hitters. And I think back in the day, that's a little bit of a cyclical history. People always want home run hitters and like big stats, but you win championships with diversity. And I think what partnerships means today is not what it maybe meant 12 or 13 years ago. I think there's a ... We're becoming a world where people, we're all playing Tetris and there's a way to make it all fit together if we cooperate and enable each other. So it's not one size fit all fits all. I think there's a lot of small partnerships and that's good for the competition of the industry and it doesn't take away from the value of these big partnerships. And I think I don't think in my time in TV there's ever been more opportunity there than there is today.Ilyse Liffreing (13:28):Something we often write about at the current is the value of like premium content versus maybe like user generated. For instance, what would you say is the importance of premium and I guess what kind of premium content is most popular? I mean, you brought up sports, but are there any others?Liam Kristinnsson (13:50):Yeah. I mean, I think premium content, I'm sure many people discuss across the course of ad week or just in the industry and in general, how valuable, unique and what's deemed as traditionally primetime TV is. But the reality is it's even more valuable than that because you are in a lot of ways demanding an eclectic audience to watch your spectrum of content and you can't always guarantee that in other places. There is also, sure there's some oversaturation for specific channels and maybe the product that they air, but the reality is it is not what everybody is consuming these days, right? It's Halloween. Everybody can find a bunch of great horror movies or Halloween's coming up, I should say. Everybody could find a bunch of great horror movies across the board, can't always guarantee what is in that content, how glued in they are versus just kind of like, "Oh, it's in season." I think with premium content, specifically around live TV, there's 365 days a year of people competing against each other from a content perspective, but it demands eyeballs.(15:07):And I think we're also starting to see a surprising jump in the youth getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention and I cannot stress that enough. In a world of a short attention span, they want to know what's going on and they consumeDamian Fowler (15:28):It. I would almost say it's short form content fatigue to a certain extent. There's something nice about a long form, a game,Liam Kristinnsson (15:41):ADamian Fowler (15:41):Football game,Liam Kristinnsson (15:42):A soccer game, or a movie. To that point, right? I was probably part of the problem with TV from a consumer point of view. I became like a cinephile which didn't help a company's ability to monetize myself, but the more meshed I get into the industry and the more, I don't know, popular I get, the less time I have to go find a film, right? The more time I have to maybe watch a drama about women in New York and I will watch the rerun that I just saw the week before at eight o'clock in anticipation of what's going to happen at nine o'clock, but really because I want to see the reunion or the interview at 10 o'clock, right? So now I'm consuming the same content twice, but I'm even more engaged in the live TV and there's something afterwards that is actually, maybe taped, but it feels live, right?(16:37):Yeah.Damian Fowler (16:37):And that's the proposition that Dish is getting into. I'd want to ask you, how's Dish Media building on the momentum that you've already created?Liam Kristinnsson (16:45):Yeah, I think right now it's what more can we do and how can we keep providing and enabling inventory for the right providers? I think that the assumption in the marketplace for any new product that comes out is, wow, this is it, it's here. 100% of it's enabled. That's never the case, right? It takes a year to ramp up typically for the average product, sometimes as much as three for us. We've been hitting the gas and I think now we're about to go from fifth to sixth speed and really kind of enable our inventory holistically to the marketplace. So for us, it's a little bit of crawl, walk, run from an enablement perspective and with that comes even greater insights into what are they consuming, what's the audience? How do we help define and clean up that audience downstream and then let others maybe do what they do best.(17:45):But we are really in a great position to keep kind of growing that and exposing net new insights about users that I'm not sure everybody's contemplating.Damian Fowler (17:56):Yeah, I'm sure.Ilyse Liffreing (17:57):Very cool. I have a question here about the economy and as you know, and everybody does, it's on kind of shaky ground, you don't know. How do you see spend evolving in the programmatic space at this time?Liam Kristinnsson (18:16):Well, I'm glad you asked that. I think there is marketplace concerns about what is happening on the demand side and a lot of them are valid. A lot of them are maybe being overthought perhaps, but I think there's some rocky roads ahead for specific industries, but it presents a unique opportunity. And I think from a publisher perspective, maintaining the value of inventory and the premium content that they have is absolutely a must because we are going to continue to provide insights and improve products that ultimately will provide better outcomes for backend users. If we kind of enable knee-jerk reactive spend, I think that actually goes against the grain of supply path optimization and increasing outcomes holistically under the guise of potentially lower rates or what have you. But I truly believe that if one category is down, another needs to go up. And I think advertising is like a mutual fund like that where I have lived in Europe in the past and there's a phrase in Scandinavia that like, no matter what happens to our small economy, people will advertise beer because somebody will buy it, right?(19:46):And I think that's much more universal than just in a few select small countries. And I think in a lot of ways we saw that in the pandemic, right? Direct to consumer brands, a lot more variety of entertainment companies or hardware products or TVs were able to kind of put their best foot forward and give the consumer options, right? And I think it's some of their responsibility to provide those options. What we, the publishers can do is enable and ensure they're getting the right results for the content and fitting them in the content or audiences that they really can get the best out of them, right?Damian Fowler (20:28):Absolutely. Okay. We're going to bring this home now with some quick fire questions, right? And here's the first one. What are you obsessed with figuring out right now?Liam Kristinnsson (20:38):Well, this might be a little divisive, but I am obsessed with continuing to improve supply path optimization, but I believe that comes with the slow sunsetting of linear. When I got to Dish, we were still primarily, while our bread and butter was addressable, we were still primarily from a percentage basis, linear, right? Since then, we've completely flipped the script. We are by far and away, mostly impression based. And the reality is I think that we are leveraging too many legacy tools to tell and provide stories on outcomes that are not always as accurate as they should be. We live in a world where transparency is key, maybe not full transparency all the time, but enough transparency where I, the client or brand should be getting a return on our investment or understanding why the audience or the content I was targeting is not working for me.(21:42):And I think that's, those are the pockets we need to start exploring and understanding, not so much the, how do I understand foot traffic on a day-to-day basis, but not convert that to sales when I'm extrapolating out 32 families, right? So that's really, really what I think needs to happen. And I think there's a lot of work to be done there and it's not going to happen overnight, but it starts here and starts with an advantage really.Ilyse Liffreing (22:06):Wow. And why do you think that the slow death of linear, as you said, has to happen for that?Liam Kristinnsson (22:15):I shouldn't say it has to happen. I think there is a time and a place for it, right? I think if I'm going to a bodega and I think I want a soft drink, that's their goal is to make sure that the first thing I think of is whatever the product is, but I think that time and a place is actually creating a lot of noise downstream and creating a lot of challenges for folks on the attribution and measurement side to actually understand and holistically look at their media purchases. And I think it's okay to have gross in terms of volume, ways of looking at how media should be purchased and leveraged, but I believe nine out of 10 clients really, they deserve the insights and the understanding of who is buying their products and how we can figure out how to kind of tie that together and improve into the next year.(23:10):That's how their products are going to build, especially with some of this like in certain categories. There's maybe too many brands or too little, right? Better data will inform beyond individual clients, but it'll enable people to start unique businesses that can compete in an area where there's clearly a lot of eager consumers,(23:35):Right?Ilyse Liffreing (23:36):Very cool. What's one piece of wisdom you'd pass on to other media leaders navigating the shift to programmatic?Liam Kristinnsson (23:43):Yeah. So I hate to say the same thing twice, but if I were to give one piece of wisdom is value your inventory that is going to be the future of your business and there are ways that you can improve your product and enable and improve a third party client or vendor's product, but racing to the bottom for what is happening tomorrow will not enable you next year. And it's a real concern in the marketplace, but my concern is actually twofold that it doesn't actually just hurt publishers, but it ends up ultimately hurting the brands and the people buying the inventory because they are going to receive exponentially more noise, right? And I think that as an industry with a lot of noise, we should really think about like how we can kind of isolate it into, and harness it into, into actual meaningful outcomes.Damian Fowler (24:48):If you could pick one brand that's really nailing programmatic right now, who would it be?Liam Kristinnsson (24:53):Without explicitly calling out a unique brand, but I'll give you two types of folks that are really nailing programmatic. One, I think is second tier auto brands where they are unlocking, and I really think Disconnected plays a great role here. They are unlocking and understanding how they can better access inventory for the right audiences, period. That could be isolating and understanding how I could serve ads from a reach perspective across the city of Des Moines, or it can be somebody looking for blonde-haired men that have two boxer dogs. Secondly, and I think this is part of the paradigm shift across the industry. I think there's quite a number of CPG brands that legacy-wise have really had outstanding success reaching mass eyeballs, whether it's through billboards, radio, traditional linear television. But now again, like they are able to fill a void across the whole ecosystem by getting better, more dynamic insights into the audiences that they're selling to, but also they're actually getting insights, period.(26:13):Retail data, you're talking about? Retail data, yes. And I think if I'm a chip brand, sometimes I want people to know my name first. And that's great. There's a need for that, but eventually you have to start focusing on how you can get money back from that. It's not just about getting your name out there, or it could be diversified. Maybe your name is out there, but now other names have come in, right? Now, how do you leverage the dynamic component of programmatic to diversify your creative and your ability to deliver to the same audience? It'll change the way we think and look at maybe traditional frequency capping or traditional exposure, but now the brand through Programmatic can really lead the new age of creative storytelling and how people understand or change the way people think they know products.Damian Fowler (27:13):And that's it for this edition of The Big Impression.Ilyse Liffreing (27:15):This show is produced by Molten Heart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Liam Kristinnsson (27:22):And remember ... We're also starting to see a surprising jump in the youth kind of getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention.Ilyse Liffreing (27:37):I'm Damian. And I'mDamian Fowler (27:38):Ilyse. And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Erstellte jetzt in kurzer Zeit deinen eigenen KI Agenten der für dich wie ein eigener Mitarbeiter agiert mit ChatGPT. In diesem Tutorial für Anfänger zeigt die KI Agenturinhaber Max Weiss, wie du ganz einfach einen eigenen AI Agenten über ChatGPT erstellen kannst und wie du diesen auch direkt einsetzen kannst! Hier geht es zur All in One Agentursoftware: https://www.agentursysteme.com Trage dich hier für ein kostenloses Telefonat mit uns ein: https://maxwei1.typeform.com/to/v0DTx9 Hier kannst du dir einen kostenlosen Online Kurs sichern: https://weiss-max-coaching.coachy.net/lp/kostenloser-kurs/

In this Brand Highlight, Ivan Milenkovic, Vice President, Cyber Risk Technology at Qualys, joins host Sean Martin to discuss how security leaders can break free from the whack-a-mole cycle of vulnerability management.With more than 48,000 vulnerabilities disclosed in 2025 alone and the average enterprise juggling 76 different security consoles, Milenkovic argues that the old methods of counting patches and chasing alerts are no longer sustainable. Instead, Qualys helps organizations prioritize threats based on business context through what the company calls TruRisk.Milenkovic describes a fundamental shift he sees taking place in boardroom conversations: moving from risk appetite to risk tolerance. Boards and executives now want to know what specific losses mean to the business rather than simply asking whether the organization is secure.For CISOs, this means evolving from the department of "No" to the department of "Know," where security leaders understand where problems exist, how to fix them, and what architecture supports business objectives. The key is demonstrating return on investment through resilience metrics rather than vulnerability counts.Qualys addresses this challenge through its Enterprise TruRisk Management platform, which facilitates what Milenkovic calls the Risk Operations Center. Unlike a traditional SOC that focuses on incidents that have already occurred, the ROC takes a proactive stance, helping organizations prevent threats and optimize security spending before damage occurs.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTIvan Milenkovic, Vice President, Cyber Risk Technology, QualysOn LinkedIn | https://www.linkedin.com/in/ivanmilenkovic/RESOURCESLearn more about Qualys | https://www.qualys.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSIvan Milenkovic, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, Enterprise TruRisk Management, Risk Operations Center, ROC, vulnerability management, CISO, cyber risk, risk tolerance, security leadership, proactive security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Post, pray and nothing? Let's spin this into something that will make you more money. Now.   Dive in- the SMM water is warm   https://dentco.us https://instagram.com/dentcopdr

In this Brand Highlight, we talk with Denny LeCompte, CEO and Co-Founder of Portnox, about how identity and access control are changing as AI-driven agents and synthetic identities become active participants inside enterprise environments.Passwords still sit at the root of many security failures, which is why the conversation starts with the fundamentals: controlling who can access data, from where, and under what device and policy conditions. Certificate-based authentication emerges as a practical way to reduce password dependency while keeping enforcement tied to managed devices and policy compliance.The discussion then shifts to what is changing for security leaders. CISOs may feel more confident managing traditional cyber threats, but uncertainty rises quickly when AI-generated and non-human identities enter the picture. Agentic AI turns automation into an entity that touches networks and applications, making access control a first-order requirement rather than an afterthought.A clear theme emerges throughout the conversation: synthetic identities are not hypothetical. They appear anywhere autonomous agents require permissions to act, from software development to workflow automation. Applying the same discipline used for human identities, including least privilege, scope limitation, and policy enforcement, becomes essential to maintaining control as AI adoption accelerates.Note: This story contains promotional content. Learn more.GuestDenny LeCompte, CEO and Co-Founder of Portnoxhttps://www.linkedin.com/in/dennylecompte/ResourcesLearn more about Portnox: https://www.portnox.com/Are you interested in telling your story?Full Length Brand Story: https://www.studioc60.com/content-creation#fullBrand Spotlight Story: https://www.studioc60.com/content-creation#spotlightBrand Highlight Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, denny lecompte, portnox, identity, access, zero trust, passwordless, certificates, agentic ai, synthetic identities, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As AI makes it easier for attackers to launch account takeover campaigns at scale, organizations face mounting pressure to protect their customers and their brand. Israel Mazin, Co-Founder and CEO of Memcyco, joins the conversation to discuss how real-time detection and protection capabilities are changing the game.Memcyco is built on four products within a unified platform, each designed to detect and block both traditional and AI-driven attacks in real time. Unlike reactive threat intelligence solutions, Memcyco identifies victims as they interact with fake sites, provides detailed attacker data, and even deploys credential deception to neutralize stolen information before it can be used.With an agentless deployment that takes just minutes to implement, Memcyco delivers more than 10x ROI for customers across financial services, retail, airlines, logistics, and hospitality. The company has achieved nearly 300% year-over-year growth, serving organizations across North America, Latin America, Europe, and beyond.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTIsrael Mazin, Co-Founder and CEO of MemcycoOn LinkedIn: https://www.linkedin.com/in/israel-mazin-62215b/RESOURCESMemcyco: https://www.memcyco.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSIsrael Mazin, Memcyco, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, account takeover, ATO fraud, digital impersonation, phishing protection, real-time fraud detection, credential deception, website spoofing, AI-driven attacks, fraud prevention platform, agentless security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textWork Slop: Why AI Shortcuts Are Costing Teams More Than They SaveEver get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we're digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support.Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn't just an AI problem—it's a performance, communication, and leadership problem that businesses can't afford to ignore. We explore:What “Work Slop” Is (and Why It's Growing)How AI-generated work becomes unclear, incorrect, or incompleteWhy “slapping something together” shifts work to the next personThe difference between using AI as an assistant vs. letting it do the job This Isn't a Tool Issue—It's a Behavior IssueHow people have always “phoned it in,” but AI makes it faster and more visibleWhy audiences and teammates can sense when work lacks human touchThe real question leaders must ask: workload problem or character problem?What Leaders Should Do About ItWhen to coach and when to treat it as a performance issueWhy a Performance Improvement Plan (PIP) matters before cutting tiesHow industry risk, trust, and legal exposure shape your response Where AI Helps—and Where It Shouldn't LeadUsing AI for brainstorming or templates vs. high-stakes decisionsWhy contracts and policies need human tone, context, and accountabilityThe risk of letting AI output become “authority” without review Sue's Biggest Marketing LessonWhy business owners shouldn't try to do everything themselvesHow doing the wrong work wastes more time than it savesThe sustainability link between delegation and quality Whether you're leading a team, outsourcing work, or using AI in your own business, this episode is a clear reminder: AI can save time, but only if humans own the standard. If the quality drops, the cost doesn't disappear—it just lands on someone else. “AI is meant to be an assistant… not the end-all ‘I'll do it for you' solution.” – Sue Justice 00:00:00 Introduction to Sue Justice and why HR belongs in this conversation 00:02:06 What “work slop” is and how it shows up at work 00:03:39 Why AI misuse is really a people/performance issue 00:06:53 Skill gap vs. character flaw: how to tell the difference 00:09:57 When work slop becomes a firing-level problem 00:13:05 Transparency, AI policies, and setting clear standards 00:19:01 AI adoption is everywhere—whether companies admit it or not 00:23:04 Sue's biggest marketing lesson as a business ownerConnect with Sue Justice:LinkedIn: https://www.linkedin.com/in/susanajustice/Website: https://emeryhr.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Product Marketing is still one of the most misunderstood roles in tech.Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”In this episode, I'm joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.In this conversation, we cover:Why Product Marketing is still misunderstood after decades of existenceThe real scope of the PMM role beyond slides, launches, and enablementWhat PMMs can do to clarify their value inside their organizationHarvey's transition from corporate leadership roles to independent consultingCareer lessons, strong opinions, and a preview of his upcoming bookIf you're a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.RESSOURCES

In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and EducatorRachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with global companies such as Airbnb and Dropbox, and women-founded ventures like Chicken & Egg Films and Anew. Before going independent, she built multidisciplinary teams at GQ, The New York Times, Facebook, and Godfrey Dadich Partners. The through-line? Rachel specialises in inflection points, steering strategic change at the intersection of brand, culture, and technology.Ross and Rachel discuss why fractional leadership works, how an outsider's perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness.Find show notes and episode highlights at https://nwrk.co/omq-rachel. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

In this episode we cover what the game plan is for Dentco, and how you can identify the biggest opportunities for your business to grow.   https://dentco.us https://instagram.com/dentcopdr  

In this Brand Highlight, we talk with Michael Roytman, CTO of Empirical Security, about a problem many security teams quietly struggle with: using general purpose AI tools for decisions that demand precision, forecasting, and accountability.Michael explains why large language models are often misapplied in security programs. LLMs excel at summarization, classification, and pattern extraction, but they are not designed to predict future outcomes like exploitation likelihood or operational risk. Treating them as universal problem solvers creates confidence gaps, not clarity.At Empirical, the focus is on preventative security through purpose built modeling. That means probabilistic forecasting, enterprise specific risk models, and continuous retraining using real telemetry from security operations. Instead of relying on a single model or generic scoring system, Empirical applies ensembles of models tuned to specific tasks, from vulnerability exploitation probability to identifying malicious code patterns.Michael also highlights why retraining matters as much as training. Threat conditions, environments, and attacker behavior change constantly. Models that are not continuously updated lose relevance quickly. Building that feedback loop across hundreds of customers is as much an engineering and operations challenge as it is a data science one.The conversation reinforces a simple but often ignored idea: better security outcomes come from using the right tools for the right questions, not from chasing whatever AI technique happens to be popular. This episode offers a grounded perspective for leaders trying to separate signal from noise in AI driven security decision making.Note: This story contains promotional content. Learn more.GUESTMichael Roytman, CTO of Empirical Security | On LinkedIn: https://www.linkedin.com/in/michael-roytman/RESOURCESLearn more about Empirical Security: https://www.empiricalsecurity.com/LinkedIn Post: https://www.linkedin.com/posts/bellis_a-lot-of-people-are-talking-about-generative-activity-7394418706388402178-uZjB/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, michael roytman, ed beis, empirical security, cybersecurity, ai, machinelearning, vulnerability, risk, forecasting, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, in the same vein of Alex Hormozi's 100M Offers book, we break down how to systematically craft an offer for your business clients that they simply cannot refuse, and your competition cannot copy (sounds good right?!)   Dive in and let's get busy now.   https://dentco.us https://instagram.com/dentcopdr

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

In this episode we recap the 3 most popular Podcast episodes from this season and open one listener mailbag and help an Electrician.   https://dentco.us https://instagram.com/dentcopdr    

How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that shaped his mindset: From losing a news package on deadline to designing fish-themed fantasy football merch for charity. Stephen opens up about self-taught creativity, pushing the boundaries of “safe” marketing, and how he balances compliance with storytelling. He also shares why industry leadership isn't about flashy promises, it's about consistency, communication, and delivering on what you said you would. Whether you're in B2B marketing, managing rapid growth, or just trying to keep your creative spark alive, Stephen's story is packed with practical knowledge. Plus, we settle the ultimate Rockford debate: Uncle Nick's or Portillo's?

As organizations race to adopt AI, many discover an uncomfortable truth: ambition often outpaces readiness. In this episode of the ITSPmagazine Brand Story Podcast, host Sean Martin speaks with Julian Hamood, Founder and Chief Visionary Officer at TrustedTech, about what it really takes to operationalize AI without amplifying risk, chaos, or misinformation.Julian shares that most organizations are eager to activate tools like AI agents and copilots, yet few have addressed the underlying condition of their environments. Unstructured data sprawl, fragmented cloud architectures, and legacy systems create blind spots that AI does not fix. Instead, AI accelerates whatever already exists, good or bad.A central theme of the conversation is readiness. Julian explains that AI success depends on disciplined data classification, permission hygiene, and governance before automation begins. Without that groundwork, organizations risk exposing sensitive financial, HR, or executive data to unintended audiences simply because an AI system can surface it.The discussion also explores the operational reality beneath the surface. Most environments are a patchwork of Azure, AWS, on-prem infrastructure, SaaS platforms, and custom applications, often shaped by multiple IT leaders over time. When AI is layered onto this complexity without architectural clarity, inaccurate outputs and flawed business decisions quickly follow.Sean and Julian also examine how AI initiatives often emerge from unexpected places. Legal teams, business units, and individual contributors now build their own AI workflows using low-code and no-code tools, frequently outside formal IT oversight. At the same time, founders and CFOs push for rapid AI adoption while resisting the investment required to clean and secure the foundation.The episode highlights why AI programs are never one-and-done projects. Ongoing maintenance, data validation, and security oversight are essential as inputs change and systems evolve. Julian emphasizes that organizations must treat AI as a permanent capability on the roadmap, not a short-term experiment.Ultimately, the conversation frames AI not as a shortcut, but as a force multiplier. When paired with disciplined architecture and trusted guidance, AI enables scale, speed, and confidence. Without that discipline, it simply magnifies existing problems.Note: This story contains promotional content. Learn more.GUESTJulian Hamood, Founder and Chief Visionary Officer at TrustedTech | On LinkedIn: https://www.linkedin.com/in/julian-hamood/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, julian hamood, trusted tech, ai readiness, data governance, ai security, enterprise ai, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Risk has always been part of doing business. What has changed is its scale, speed, and interconnected nature. In this episode, Sean Martin and Marco Ciappelli are joined by Megha Kumar, Chief Product Officer and Head of Geopolitical Risk at CyXcel, to explore how organizations can think more clearly about digital risk without becoming paralyzed by complexity.Kumar shares how digital resilience is no longer a technical problem alone. Regulations, infrastructure dependencies, geopolitical tensions, supply chain exposure, and emerging technologies such as AI now converge into a single operational reality. Organizations that treat these as isolated issues often miss the real picture, where one decision quietly amplifies risk across multiple domains.A central theme of the conversation is proportion. Kumar emphasizes that risk management is not about eliminating uncertainty, but aligning effort with value. Not every threat matters equally to every organization. Understanding who you are, where you operate, and where you are going determines which signals deserve attention and which are simply noise.The discussion also reframes geopolitics as a daily business concern rather than a distant policy issue. Companies operate inside global power dynamics whether they acknowledge it or not. Technology choices, supplier relationships, and market expansion decisions increasingly carry political and regulatory consequences that surface quickly and without warning.Rather than advocating for massive new departments or rigid frameworks, Kumar outlines a practical approach. Organizations can decide whether to avoid, mitigate, transfer, or tolerate risk, then revisit those decisions as conditions change. This mindset supports growth and innovation while avoiding the false comfort of static checklists.The episode closes on culture. Effective risk management depends on listening across roles, disciplines, and seniority. Internal dissent, diverse viewpoints, and external validation are presented as assets, not obstacles. In a world where uncertainty is constant, resilience comes from clarity, not control.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.GUESTMegha Kumar, Partner, Chief Product Officer & Head of Geopolitical Risk at CyXcel | On LinkedIn: https://www.linkedin.com/in/drmeghakumarcyxcel/RESOURCESLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

 Available on Youtube: https://www.youtube.com/watch?v=VQNob0PyaCs.    Marketing hack: Buy Local   Recession Trend: How to stay ahead of the dip   TikTok Pump up the cheese and more   https://dentco.us https://instagram.com/dentcopdr

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.Andrew shares insights from over 15 years in UX, using the Sonos redesign as a cautionary tale of business decisions eroding user trust. The conversation moves from platform-level design trends to what smaller businesses can learn, and avoid. They dig into the systems thinking required to scale responsibly, how to balance growth with respect for your users, and why customer feedback is still your most powerful strategic asset.This episode captures the mood shift in 2025 toward more ethical, user-first digital strategies, and how marketers and designers alike can push back on enshittification by prioritizing clarity, consent, and long-term value.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.TakeawaysThe importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share their stories.Taking photos with others can help expand your network and reach.The cascade theory emphasizes the need for a product to be easily shareable.Entrepreneurs should focus on grassroots marketing strategies.Building a business with passion can lead to success without large budgets.About Jim JamesJim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersPart of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,