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Let's unpack a truth most people don't want to admit: the thing you're avoiding is action. When you leave inaction untouched, it does not sit quietly. It grows. It drains you. And it quietly reshapes your life through mental drag, stress, and procrastination. Unaddressed conversations don't sit still. Ignored decisions don't pause. Delayed action doesn't disappear. It compounds. It leaks energy, creates anxiety, and slowly trains your nervous system to stay stuck. In this episode, Troy introduces the Bison Theory, a counterintuitive truth rooted in real behavior: while most animals run away from storms and stay trapped in them longer, bison run straight into the storm, shortening how long they suffer. This episode isn't about hype or grit for grit's sake. It's about why facing the thing you're avoiding is the fastest path to transformation, and how movement, not certainty, is what breaks the loop. If you've felt the weight of indecision, the drag of unfinished business, or the mental exhaustion of too many open loops, this conversation will feel uncomfortably familiar in the best way.This Episode Covers:Why avoidance is active, not neutral, and how it quietly compounds stressHow “direction determines duration” when it comes to pain and changeWhy facing the storm creates momentum even before clarity shows upHow anticipation of pain often hurts longer than the pain itselfThe real reason action restores energy faster than motivation ever willHow to stop negotiating with reality and start reclaiming agencyWhy transformation begins the moment you turn toward what you've been running fromBeyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Vintage Dreams, Modern Hands: A Conversation with PRS Guitars at NAMM 2026They were literally closing down the show floor when I grabbed Alex Chadwick from PRS Guitars for a conversation I wasn't willing to miss.We'd been talking off-mic about something that kept nagging at me—this tension between technology and creativity that runs through everything in the music world right now. So I hit record, security guards circling, and asked him straight: Is technology helping musicians become better artists, or do you still need to learn the hard way?His answer was refreshingly honest. Technology isn't inherently good or bad. It's a tool. When it helps people be more expressive, more creative—that's the win. When it gets in the way of that expression? That's when we have a problem.It's the kind of nuance that gets lost in the usual gear coverage.PRS brought some beautiful new instruments to NAMM this year. The John Mayer Wild Blue Silver Sky stopped people in their tracks—a sharp turquoise finish with the first matching headstock ever produced from their Maryland factory on a Silver Sky. Limited to a thousand pieces worldwide. For Mayer fans and Silver Sky devotees alike, this one feels special.Then there's the Ed Sheeran Semi-Hollow Piezo Baritone. A 27.7-inch scale instrument tuned a fifth below standard, with discrete outputs for both magnetic and piezo elements. But here's what got me: each guitar ships with a signed print of Sheeran's original artwork that appears on the body. He's a visual artist too. The instrument becomes a canvas for multiple creative expressions at once.But the conversation that really stuck with me was about vintage guitars and why we romanticize them so much.Those 1950s and 60s instruments—the ones on posters, in documentaries, making the music that shaped entire generations—they've become holy relics. And the ones that actually sound magical? They cost as much as a house now. So how does anyone access that?Chadwick explained something about PRS's philosophy that I found genuinely compelling. They don't go back to the fifties. They go back to 1985. That gives them freedom—they can draw inspiration from those holy grail instruments without being trapped by their quirks, their inconsistent tolerances, their aged components. They can take what made those guitars legendary and build it into something repeatable, accessible, and comfortable.The goal, he said, is to create instruments that get out of the way. Guitars that let the person be more expressive instead of fighting against limitations.That phrase has been echoing in my head since I left Anaheim. Instruments that get out of the way.Because that's really what this is about, isn't it? All the gear, all the technology, all the innovation—it only matters if it helps someone find their voice. Make their own music. Tell their own story.PRS seems to understand that. In a world obsessed with vintage nostalgia and spec-sheet comparisons, they're building for expression.And that's worth a conversation, even when security is showing you the door.Marco Ciappelli reports from NAMM 2026 for ITSPmagazine, exploring the intersection of technology, creativity, and the humans who make music possible.__________________________This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlexander ChadwickPRS GuitarsRESOURCESLearn more about PRS GUITARS: https://prsguitars.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSNAMM 2026, PRS Guitars, John Mayer Silver Sky, Ed Sheeran guitar, PRS Wild Blue, baritone guitar, guitar gear, new guitars 2026, PRS limited edition, guitar innovation, NAMM Show, musician interviews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vincent Stoffer, Field Chief Technology Officer at Corelight, shares his predictions for 2026 and what security teams should prepare for in the coming year. With nearly a decade at Corelight and a background in network and security engineering, Stoffer brings a unique perspective on where the industry is heading.The conversation explores the emergence of the agentic SOC, where AI agents work alongside human analysts to accelerate detection, response, and incident resolution. Stoffer explains that while the protocols and tools have been in development, 2026 is the year organizations will finally see these capabilities deliver real results. The key differentiator, he notes, is data quality. Tools that provide rich, detailed, and comprehensive network evidence will thrive in this AI-enabled environment.Stoffer also addresses the persistent threat from nation-state actors, particularly China's Typhoon campaigns targeting critical infrastructure. From energy and telecoms to international partners, these threats continue to expand with AI-powered acceleration. Understanding your environment and detecting anomalous behavior remains essential for organizations facing these sophisticated adversaries.The discussion concludes with a look at post-quantum readiness. While quantum computing threats may be 10 to 20 years away, Stoffer emphasizes the importance of understanding cryptographic assets now. Corelight has published a white paper detailing how NDR provides the network visibility needed to locate cryptographic assets and plan migration to quantum-ready cipher suites.This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTVincent Stoffer, Field Chief Technology Officer at CorelightOn LinkedIn: https://www.linkedin.com/in/vincent-stoffer-07057827/RESOURCESLearn more about Corelight: https://corelight.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSVincent Stoffer, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic SOC, network detection and response, NDR, critical infrastructure security, nation-state threats, China Typhoon campaigns, Salt Typhoon, Volt Typhoon, post-quantum cryptography, quantum readiness, AI in cybersecurity, security operations, incident response, network visibility, Zeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The renewable energy sector faces a critical cybersecurity gap. As wind farms, solar installations, and battery energy storage systems proliferate across the globe, they create a decentralized network of digitally controlled assets that remain largely unprotected. Rafael Narezzi, Co-Founder and CEO of Cyber Energia, brings more than two decades of technology leadership experience to address this growing vulnerability in critical infrastructure.Cyber Energia takes a fundamentally different approach to OT security. While most cybersecurity companies stop at identifying risks through CVE scores and vulnerability assessments, Cyber Energia starts from the risk and translates it into financial terms that executives can act upon. The platform connects technical findings to compliance frameworks including NIS 2.0, IEC 62443, and NERC CIP, providing asset owners with a clear maturity landscape and actionable intelligence.Rafael Narezzi explains that asset owners in the renewable sector operate differently than traditional IT environments. Financial companies often acquire energy assets as investments without maintaining technical staff on-site. When compliance regulations now hold these owners personally liable for cybersecurity failures, they need tools that speak their language: dollars, risk, and return on investment. Cyber Energia prices its services per megawatt, demonstrating its commitment to speaking the language of energy.The decentralization of energy generation presents unique challenges. Rafael Narezzi points to recent cyber attacks on Poland's distributed grid as evidence that threat actors understand how to manipulate multiple remote locations simultaneously to destabilize power networks. Battery energy storage systems present particular risks, as compromised dispatch commands could create grid imbalances similar to the fictional scenario depicted in Ocean's 11. Yet many sites lack even basic cyber hygiene protections.Cyber Energia helps customers understand the financial impact of potential attacks. A 98-megawatt wind turbine site, for example, could lose 1.9 million dollars from just one week of downtime. This quantification enables executives to make informed decisions about relatively modest security investments that significantly reduce their risk exposure. The platform provides a single-view dashboard for organizations managing hundreds of sites across different regions, technologies, and regulatory environments.Rafael Narezzi observes that a CEO before a cyber attack is fundamentally different from a CEO after one. Organizations often underestimate digital risks compared to physical ones, despite living in an increasingly connected world. Regulations like NIS 2.0 now impose personal liability on directors and can revoke operating licenses, removing any excuse for neglecting cybersecurity. The awareness is changing, but Cyber Energia continues working to close the gap between compliance requirements and actual security posture across the renewable energy sector.This is a Brand Story. A Brand Story is a ~35-40 minute in-depth conversation designed to tell the complete story of the guest, their company, and their vision. Learn more: https://www.studioc60.com/creation#fullGUESTRafael Narezzi, Co-Founder and CEO of Cyber Energiahttps://www.linkedin.com/in/narezzi/RESOURCESCyber Energiahttps://cyberenergia.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSRafael Narezzi, Cyber Energia, Sean Martin, brand story, brand marketing, marketing podcast, brand story, OT cybersecurity, renewable energy security, critical infrastructure protection, NIS 2.0 compliance, IEC 62443, wind farm cybersecurity, solar energy security, battery energy storage systems, BESS security, decentralized energy grid, cyber risk quantification, energy sector compliance, NERC CIP, operational technology security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How would Napoleon B run a business in 2025? Let's discuss how he would successfully conquer other businesses and create success based on his strategies of the late 1700's.  History teaches us how succeed in the future..   https://dentco.us https://instagram.com/dentcopdr  

In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We're effectively marketing to bots at this point! They dig into what this means in practice for CMOs, from how SEO and content strategies need to evolve, to why many AI initiatives stall inside large organisations. If you're currently trying to bring AI to your marketing team (Who isn't?) then Adrian has some practical guidance and perspectives to share to ensure that your AI initiatives actually deliver something valuable.  The conversation also goes beyond tools and tactics into leadership, creativity and culture. Adrian reflects on lessons from Salesforce, the importance of narrative and design thinking, and why creativity, taste and speed of adaptation are becoming the true sources of differentiation in an AI-native world. It's a wide-ranging discussion about how marketing, growth and brand leadership need to evolve for the next era of the web.Watch the video version of this podcast on YouTube    

As Dish Media's new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today, we're joined by Liam Kristinnsson, head of programmatic partnerships at Dish Media, where he's helping shape how the company connects advertisers with premium audiences across both linear and digital environments.Damian Fowler (00:23):Dish has been pushing hard into the programmatic space. From Dish Connected, it's addressable solution across the ecosystem to Advantage, which links programmatic buying with linear inventory in real time. It's all part of a broader move to bring automation and accountability to advanced TV.Ilyse Liffreing (00:39):We'll talk with Liam about how Dish is tackling fragmentation, what premium really means in a mixed green world, and where the next phase of programmatic growth is headed.Damian Fowler (00:51):So let's get into it.Liam Kristinnsson (00:57):Dish Connected has really revolutionized our product in the marketplace. We've been able to convert an additional four million to five million households into tangible CTV devices across real-time bidding systems across the industry. And it's kind of given us a leg up against some of our more linear competition where we now have full autonomy over our inventory and can enable and provide transparency downstream to any client.Damian Fowler (01:28):That's amazing. I mean, there was a moment there where there was a sort of either all linear or CTV, but this is something that's kind of connecting thoseLiam Kristinnsson (01:38):Two worlds. I think this is the start of the convergence. I know it probably truly started post-pandemic, I would say, but the reality is now that what is perceived as underutilized impression-based audiences are now becoming tangible and kind of overlapping with their traditional legacy linear purchases. And there's much more value to it because we are not enabling people to find attribution in a more roundabout extrapolated way, but we can provide meaningful real time results to third party attribution vendors or measurement vendors.Damian Fowler (02:20):And that brings us to Advantage, which you introduced in May to Power Programmatic and Linear at the same time. Could you tell us a little bit more about that?Liam Kristinnsson (02:30):Yeah. So the beauty of Advantage is it really expands upon what we've already built for Programmatic in Disconnected, but it provides solutions across the whole suite of products we have. Our addressable business can tap into real-time kind of innovations, real-time optimizations against audiences, ensure that we are better delivering across the target audience and finding that incremental reach that in the past may have been next to impossible to verify. And now we have all that inventory in one place. It's kind of like a grocery store when I think the industry has become accustomed to going to a bodega. That's very New York with me, I understand. I like that. But sometimes bodegas have eggs, they have a deli, they might have milk, but they might not always have milk and seltzer and all the little things that you want on a day-to-day basis. And the reality is something lacking when it comes to you being able to actually fill your fridge.(03:35):Now we have all those components that the customer or the client is looking for.Damian Fowler (03:40):Yeah. I like that analogy.Ilyse Liffreing (03:41):It's a good one. Yeah, no, I like that. And now Liam, I'm curious about the advertisers you're working with. Is there a new segment of buyers that Programmatic is really opening the door to here? What is basically your sense of that cohort?Liam Kristinnsson (03:58):Yeah, I think it really has grown overnight programmatic in general, but I think it allows us to have expanded exposure across all clients that are looking for that more meaningful kind of results. I think we are seeing a lot of success in generating a lot of traction across the CPG world, the direct to consumer world. And I think we're finding a nice overlap from a category perspective of what we traditionally looked at as direct IO or addressable business, but maybe not all those brands or clients in maybe like a pharmaceutical vertical would tap or earmark dollars for commitments early in their planning phase. Now they have the liberty and the luxury to find that right audience and enable dollars downstream where we're just not hunting in that lane and now we can kind of, instead of spreading ourselves thin, the technology can enable us to really kind of tap into all those brands, whether it be the CPG or the pharmaceuticals.(05:05):Now on the CPG side, I would double down further. I think because in the linear world, traditionally there's a level of fragmentation when you were to buy linear and you're only getting a percentage of the marketplace. Now the transparency and data that we're passing downstream really changes that, right? Because now these CPG brands are looking to trade off their kind of gross rating points, but kind of understand, all right, am I serving a family that would buy my products? And now we're freeing up the inventory and making it available to those brands that maybe were not always keen on addressable or linear didn't provide enough eyeballs. We're compensating for that with the data we'reIlyse Liffreing (05:49):Providing. Do you have an example of a brand you're working with?Liam Kristinnsson (05:52):Yeah. So I mean, more specifically, even though that wasn't in some of the categories I called out, there was one or two major financial brands that we've been able to elevate our profile quite significantly with and then partner with them around some of their initiatives on the backend. And I think it kind of shows some of the flexibility that a publisher can now provide brands that I don't think they ever associated with a conglomerate or a media company like ourselves.Damian Fowler (06:23):On that point, there is a perception that the space is fragmented and that there's linear here and then there's streaming here. Do you think that that is changing that perception, maybe thanks to some of the work that you're doing?Liam Kristinnsson (06:36):I think that's a lot of our goal. I think that we are simplifying the process and enabling a household or a device level, right? And the device level tends to be at the unique user level and we have the ability to kind of triangulate that and make sure that we're providing good and strong data down to our partners. I think that as a marketplace holistically, I think the fragmentation has changed and I think a lot of that's around some consumer behavior that has changed or specifically around the way consumers are watching more free content or there's pockets where they're not required to provide a subscription. And I think that there's still a gap there and we do have some front porch access to our apps, but we are looking on our end to continue to develop and then enable through Advantage how we can kind of provide those, specifically those returning viewers, that clean look to the advertisers on the back end and really kind of leveraging deterministic data and first party signals to really define that audience more cleanly in some ways that competitors of ours maybe can't do.Ilyse Liffreing (07:53):Overall, how would you describe your measuring the success of these programmatic partnerships?Liam Kristinnsson (08:00):Yeah. So I think that that's a really unique place because that's something that has been our bread and butter. We have our own targeting and attribution team. They've worked very diligently on the direct IO side. I think a lot of the legacy information that they've been able to provide clients and the insights and the ways that we've been able to either cut our inventory or kind of group or the target audiences for these clients have helped demonstrate the programmatic partners the value in not just our audience, which I think is somewhat being underserved because Dish tends to be middle America and maybe they have less apps or maybe they leverage less apps. So they have been underserved. We have a legacy of success around specific verticals and we're able to kind of provide that to these brands. I think the challenge is it's a little bit of a black hole sometimes of how they tie it back to each other.(08:56):And I think there needs to be a little bit more assistance on our end. And by us, I mean the royal we across the industry of like providing some of those insights that I kind of alluded to earlier, whether it's, are we targeting and talking about unique users? Are we looking at success at a household level? And there is some innovation that's required there in the industry, but I think what we're doing is really at the forefront of enabling that.Ilyse Liffreing (09:23):Are there any particular channels that have surprised you in terms of performance or even advertiser adoption?Liam Kristinnsson (09:31):Sure. I mean, I think I imagine everybody talks about the success of sports. Sports has been a real catalyst to the boon of CTV enablement in general, but I think that I'd be remiss not to call out that a lot of our entertainment brands have shined, but not in the ways that traditionally they've been leveraged, right? Even though certain pockets of inventory is not super desirable in the marketplace at times, like news, there are a ton of clients that we've seen a lot of traction there and like pick up incremental success and really drive reach by anonymizing the content that they buy and focusing on the audience.Damian Fowler (10:20):That's interesting. Is there still some resistance to the idea of being around current affairs and news?Liam Kristinnsson (10:26):Yeah. I think I myself came from the website world years ago and I saw firsthand when a certain brand would be next to a certain type of content. And I understand the urgent need to not expose a valuable legacy luxury brand to something that may or may not be bad, right? Yeah. But the reality is often there is a disconnect from the content being consumed and the pod of commercials that's watched, right? Yeah. And while we often, and I'm sure we ... My mother certainly will watch news for hours and hours upon day, which is maybe not healthy for her lifestyle, but I think what's great about it, specifically when she goes to sit down, she is glued in to the TV. And that's something I think that a lot of people are trying to figure out, are people watching? Are they tuned in? Are they walking away?(11:30):And that's the black box of advertising, but I know that people that watch news are glued into the TV and consuming the content between segments. It's kind of like sports, right? Yeah.Damian Fowler (11:43):I think that's true. And I think that's true across all channels as far as I know people reading digital news as well, but I don't want to go off on a massive digression about news, but anyway. But it is fantastic. Can we pull back and look at the big picture a little bit? And we were wondering if there were any precedents or points of inspiration inside or outside of media that inform how you think about programmatic partnerships at Dish?Liam Kristinnsson (12:10):Sure. I mean, I think that back to what I was saying about evolution, I think often in the media industry, we look at things like baseball teams are run today. Not to use a sports analogy. I know you guys are probably sick of them, but- We love sports analogies here. Nelly said the trade death.(12:32):But the reality is these days people want home run hitters. And I think back in the day, that's a little bit of a cyclical history. People always want home run hitters and like big stats, but you win championships with diversity. And I think what partnerships means today is not what it maybe meant 12 or 13 years ago. I think there's a ... We're becoming a world where people, we're all playing Tetris and there's a way to make it all fit together if we cooperate and enable each other. So it's not one size fit all fits all. I think there's a lot of small partnerships and that's good for the competition of the industry and it doesn't take away from the value of these big partnerships. And I think I don't think in my time in TV there's ever been more opportunity there than there is today.Ilyse Liffreing (13:28):Something we often write about at the current is the value of like premium content versus maybe like user generated. For instance, what would you say is the importance of premium and I guess what kind of premium content is most popular? I mean, you brought up sports, but are there any others?Liam Kristinnsson (13:50):Yeah. I mean, I think premium content, I'm sure many people discuss across the course of ad week or just in the industry and in general, how valuable, unique and what's deemed as traditionally primetime TV is. But the reality is it's even more valuable than that because you are in a lot of ways demanding an eclectic audience to watch your spectrum of content and you can't always guarantee that in other places. There is also, sure there's some oversaturation for specific channels and maybe the product that they air, but the reality is it is not what everybody is consuming these days, right? It's Halloween. Everybody can find a bunch of great horror movies or Halloween's coming up, I should say. Everybody could find a bunch of great horror movies across the board, can't always guarantee what is in that content, how glued in they are versus just kind of like, "Oh, it's in season." I think with premium content, specifically around live TV, there's 365 days a year of people competing against each other from a content perspective, but it demands eyeballs.(15:07):And I think we're also starting to see a surprising jump in the youth getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention and I cannot stress that enough. In a world of a short attention span, they want to know what's going on and they consumeDamian Fowler (15:28):It. I would almost say it's short form content fatigue to a certain extent. There's something nice about a long form, a game,Liam Kristinnsson (15:41):ADamian Fowler (15:41):Football game,Liam Kristinnsson (15:42):A soccer game, or a movie. To that point, right? I was probably part of the problem with TV from a consumer point of view. I became like a cinephile which didn't help a company's ability to monetize myself, but the more meshed I get into the industry and the more, I don't know, popular I get, the less time I have to go find a film, right? The more time I have to maybe watch a drama about women in New York and I will watch the rerun that I just saw the week before at eight o'clock in anticipation of what's going to happen at nine o'clock, but really because I want to see the reunion or the interview at 10 o'clock, right? So now I'm consuming the same content twice, but I'm even more engaged in the live TV and there's something afterwards that is actually, maybe taped, but it feels live, right?(16:37):Yeah.Damian Fowler (16:37):And that's the proposition that Dish is getting into. I'd want to ask you, how's Dish Media building on the momentum that you've already created?Liam Kristinnsson (16:45):Yeah, I think right now it's what more can we do and how can we keep providing and enabling inventory for the right providers? I think that the assumption in the marketplace for any new product that comes out is, wow, this is it, it's here. 100% of it's enabled. That's never the case, right? It takes a year to ramp up typically for the average product, sometimes as much as three for us. We've been hitting the gas and I think now we're about to go from fifth to sixth speed and really kind of enable our inventory holistically to the marketplace. So for us, it's a little bit of crawl, walk, run from an enablement perspective and with that comes even greater insights into what are they consuming, what's the audience? How do we help define and clean up that audience downstream and then let others maybe do what they do best.(17:45):But we are really in a great position to keep kind of growing that and exposing net new insights about users that I'm not sure everybody's contemplating.Damian Fowler (17:56):Yeah, I'm sure.Ilyse Liffreing (17:57):Very cool. I have a question here about the economy and as you know, and everybody does, it's on kind of shaky ground, you don't know. How do you see spend evolving in the programmatic space at this time?Liam Kristinnsson (18:16):Well, I'm glad you asked that. I think there is marketplace concerns about what is happening on the demand side and a lot of them are valid. A lot of them are maybe being overthought perhaps, but I think there's some rocky roads ahead for specific industries, but it presents a unique opportunity. And I think from a publisher perspective, maintaining the value of inventory and the premium content that they have is absolutely a must because we are going to continue to provide insights and improve products that ultimately will provide better outcomes for backend users. If we kind of enable knee-jerk reactive spend, I think that actually goes against the grain of supply path optimization and increasing outcomes holistically under the guise of potentially lower rates or what have you. But I truly believe that if one category is down, another needs to go up. And I think advertising is like a mutual fund like that where I have lived in Europe in the past and there's a phrase in Scandinavia that like, no matter what happens to our small economy, people will advertise beer because somebody will buy it, right?(19:46):And I think that's much more universal than just in a few select small countries. And I think in a lot of ways we saw that in the pandemic, right? Direct to consumer brands, a lot more variety of entertainment companies or hardware products or TVs were able to kind of put their best foot forward and give the consumer options, right? And I think it's some of their responsibility to provide those options. What we, the publishers can do is enable and ensure they're getting the right results for the content and fitting them in the content or audiences that they really can get the best out of them, right?Damian Fowler (20:28):Absolutely. Okay. We're going to bring this home now with some quick fire questions, right? And here's the first one. What are you obsessed with figuring out right now?Liam Kristinnsson (20:38):Well, this might be a little divisive, but I am obsessed with continuing to improve supply path optimization, but I believe that comes with the slow sunsetting of linear. When I got to Dish, we were still primarily, while our bread and butter was addressable, we were still primarily from a percentage basis, linear, right? Since then, we've completely flipped the script. We are by far and away, mostly impression based. And the reality is I think that we are leveraging too many legacy tools to tell and provide stories on outcomes that are not always as accurate as they should be. We live in a world where transparency is key, maybe not full transparency all the time, but enough transparency where I, the client or brand should be getting a return on our investment or understanding why the audience or the content I was targeting is not working for me.(21:42):And I think that's, those are the pockets we need to start exploring and understanding, not so much the, how do I understand foot traffic on a day-to-day basis, but not convert that to sales when I'm extrapolating out 32 families, right? So that's really, really what I think needs to happen. And I think there's a lot of work to be done there and it's not going to happen overnight, but it starts here and starts with an advantage really.Ilyse Liffreing (22:06):Wow. And why do you think that the slow death of linear, as you said, has to happen for that?Liam Kristinnsson (22:15):I shouldn't say it has to happen. I think there is a time and a place for it, right? I think if I'm going to a bodega and I think I want a soft drink, that's their goal is to make sure that the first thing I think of is whatever the product is, but I think that time and a place is actually creating a lot of noise downstream and creating a lot of challenges for folks on the attribution and measurement side to actually understand and holistically look at their media purchases. And I think it's okay to have gross in terms of volume, ways of looking at how media should be purchased and leveraged, but I believe nine out of 10 clients really, they deserve the insights and the understanding of who is buying their products and how we can figure out how to kind of tie that together and improve into the next year.(23:10):That's how their products are going to build, especially with some of this like in certain categories. There's maybe too many brands or too little, right? Better data will inform beyond individual clients, but it'll enable people to start unique businesses that can compete in an area where there's clearly a lot of eager consumers,(23:35):Right?Ilyse Liffreing (23:36):Very cool. What's one piece of wisdom you'd pass on to other media leaders navigating the shift to programmatic?Liam Kristinnsson (23:43):Yeah. So I hate to say the same thing twice, but if I were to give one piece of wisdom is value your inventory that is going to be the future of your business and there are ways that you can improve your product and enable and improve a third party client or vendor's product, but racing to the bottom for what is happening tomorrow will not enable you next year. And it's a real concern in the marketplace, but my concern is actually twofold that it doesn't actually just hurt publishers, but it ends up ultimately hurting the brands and the people buying the inventory because they are going to receive exponentially more noise, right? And I think that as an industry with a lot of noise, we should really think about like how we can kind of isolate it into, and harness it into, into actual meaningful outcomes.Damian Fowler (24:48):If you could pick one brand that's really nailing programmatic right now, who would it be?Liam Kristinnsson (24:53):Without explicitly calling out a unique brand, but I'll give you two types of folks that are really nailing programmatic. One, I think is second tier auto brands where they are unlocking, and I really think Disconnected plays a great role here. They are unlocking and understanding how they can better access inventory for the right audiences, period. That could be isolating and understanding how I could serve ads from a reach perspective across the city of Des Moines, or it can be somebody looking for blonde-haired men that have two boxer dogs. Secondly, and I think this is part of the paradigm shift across the industry. I think there's quite a number of CPG brands that legacy-wise have really had outstanding success reaching mass eyeballs, whether it's through billboards, radio, traditional linear television. But now again, like they are able to fill a void across the whole ecosystem by getting better, more dynamic insights into the audiences that they're selling to, but also they're actually getting insights, period.(26:13):Retail data, you're talking about? Retail data, yes. And I think if I'm a chip brand, sometimes I want people to know my name first. And that's great. There's a need for that, but eventually you have to start focusing on how you can get money back from that. It's not just about getting your name out there, or it could be diversified. Maybe your name is out there, but now other names have come in, right? Now, how do you leverage the dynamic component of programmatic to diversify your creative and your ability to deliver to the same audience? It'll change the way we think and look at maybe traditional frequency capping or traditional exposure, but now the brand through Programmatic can really lead the new age of creative storytelling and how people understand or change the way people think they know products.Damian Fowler (27:13):And that's it for this edition of The Big Impression.Ilyse Liffreing (27:15):This show is produced by Molten Heart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Liam Kristinnsson (27:22):And remember ... We're also starting to see a surprising jump in the youth kind of getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention.Ilyse Liffreing (27:37):I'm Damian. And I'mDamian Fowler (27:38):Ilyse. And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Brand Highlight, Ivan Milenkovic, Vice President, Cyber Risk Technology at Qualys, joins host Sean Martin to discuss how security leaders can break free from the whack-a-mole cycle of vulnerability management.With more than 48,000 vulnerabilities disclosed in 2025 alone and the average enterprise juggling 76 different security consoles, Milenkovic argues that the old methods of counting patches and chasing alerts are no longer sustainable. Instead, Qualys helps organizations prioritize threats based on business context through what the company calls TruRisk.Milenkovic describes a fundamental shift he sees taking place in boardroom conversations: moving from risk appetite to risk tolerance. Boards and executives now want to know what specific losses mean to the business rather than simply asking whether the organization is secure.For CISOs, this means evolving from the department of "No" to the department of "Know," where security leaders understand where problems exist, how to fix them, and what architecture supports business objectives. The key is demonstrating return on investment through resilience metrics rather than vulnerability counts.Qualys addresses this challenge through its Enterprise TruRisk Management platform, which facilitates what Milenkovic calls the Risk Operations Center. Unlike a traditional SOC that focuses on incidents that have already occurred, the ROC takes a proactive stance, helping organizations prevent threats and optimize security spending before damage occurs.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTIvan Milenkovic, Vice President, Cyber Risk Technology, QualysOn LinkedIn | https://www.linkedin.com/in/ivanmilenkovic/RESOURCESLearn more about Qualys | https://www.qualys.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSIvan Milenkovic, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, Enterprise TruRisk Management, Risk Operations Center, ROC, vulnerability management, CISO, cyber risk, risk tolerance, security leadership, proactive security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Post, pray and nothing? Let's spin this into something that will make you more money. Now.   Dive in- the SMM water is warm   https://dentco.us https://instagram.com/dentcopdr

In this Brand Highlight, we talk with Denny LeCompte, CEO and Co-Founder of Portnox, about how identity and access control are changing as AI-driven agents and synthetic identities become active participants inside enterprise environments.Passwords still sit at the root of many security failures, which is why the conversation starts with the fundamentals: controlling who can access data, from where, and under what device and policy conditions. Certificate-based authentication emerges as a practical way to reduce password dependency while keeping enforcement tied to managed devices and policy compliance.The discussion then shifts to what is changing for security leaders. CISOs may feel more confident managing traditional cyber threats, but uncertainty rises quickly when AI-generated and non-human identities enter the picture. Agentic AI turns automation into an entity that touches networks and applications, making access control a first-order requirement rather than an afterthought.A clear theme emerges throughout the conversation: synthetic identities are not hypothetical. They appear anywhere autonomous agents require permissions to act, from software development to workflow automation. Applying the same discipline used for human identities, including least privilege, scope limitation, and policy enforcement, becomes essential to maintaining control as AI adoption accelerates.Note: This story contains promotional content. Learn more.GuestDenny LeCompte, CEO and Co-Founder of Portnoxhttps://www.linkedin.com/in/dennylecompte/ResourcesLearn more about Portnox: https://www.portnox.com/Are you interested in telling your story?Full Length Brand Story: https://www.studioc60.com/content-creation#fullBrand Spotlight Story: https://www.studioc60.com/content-creation#spotlightBrand Highlight Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, denny lecompte, portnox, identity, access, zero trust, passwordless, certificates, agentic ai, synthetic identities, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As AI makes it easier for attackers to launch account takeover campaigns at scale, organizations face mounting pressure to protect their customers and their brand. Israel Mazin, Co-Founder and CEO of Memcyco, joins the conversation to discuss how real-time detection and protection capabilities are changing the game.Memcyco is built on four products within a unified platform, each designed to detect and block both traditional and AI-driven attacks in real time. Unlike reactive threat intelligence solutions, Memcyco identifies victims as they interact with fake sites, provides detailed attacker data, and even deploys credential deception to neutralize stolen information before it can be used.With an agentless deployment that takes just minutes to implement, Memcyco delivers more than 10x ROI for customers across financial services, retail, airlines, logistics, and hospitality. The company has achieved nearly 300% year-over-year growth, serving organizations across North America, Latin America, Europe, and beyond.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTIsrael Mazin, Co-Founder and CEO of MemcycoOn LinkedIn: https://www.linkedin.com/in/israel-mazin-62215b/RESOURCESMemcyco: https://www.memcyco.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSIsrael Mazin, Memcyco, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, account takeover, ATO fraud, digital impersonation, phishing protection, real-time fraud detection, credential deception, website spoofing, AI-driven attacks, fraud prevention platform, agentless security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textWork Slop: Why AI Shortcuts Are Costing Teams More Than They SaveEver get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we're digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support.Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn't just an AI problem—it's a performance, communication, and leadership problem that businesses can't afford to ignore. We explore:What “Work Slop” Is (and Why It's Growing)How AI-generated work becomes unclear, incorrect, or incompleteWhy “slapping something together” shifts work to the next personThe difference between using AI as an assistant vs. letting it do the job This Isn't a Tool Issue—It's a Behavior IssueHow people have always “phoned it in,” but AI makes it faster and more visibleWhy audiences and teammates can sense when work lacks human touchThe real question leaders must ask: workload problem or character problem?What Leaders Should Do About ItWhen to coach and when to treat it as a performance issueWhy a Performance Improvement Plan (PIP) matters before cutting tiesHow industry risk, trust, and legal exposure shape your response Where AI Helps—and Where It Shouldn't LeadUsing AI for brainstorming or templates vs. high-stakes decisionsWhy contracts and policies need human tone, context, and accountabilityThe risk of letting AI output become “authority” without review Sue's Biggest Marketing LessonWhy business owners shouldn't try to do everything themselvesHow doing the wrong work wastes more time than it savesThe sustainability link between delegation and quality Whether you're leading a team, outsourcing work, or using AI in your own business, this episode is a clear reminder: AI can save time, but only if humans own the standard. If the quality drops, the cost doesn't disappear—it just lands on someone else. “AI is meant to be an assistant… not the end-all ‘I'll do it for you' solution.” – Sue Justice 00:00:00 Introduction to Sue Justice and why HR belongs in this conversation 00:02:06 What “work slop” is and how it shows up at work 00:03:39 Why AI misuse is really a people/performance issue 00:06:53 Skill gap vs. character flaw: how to tell the difference 00:09:57 When work slop becomes a firing-level problem 00:13:05 Transparency, AI policies, and setting clear standards 00:19:01 AI adoption is everywhere—whether companies admit it or not 00:23:04 Sue's biggest marketing lesson as a business ownerConnect with Sue Justice:LinkedIn: https://www.linkedin.com/in/susanajustice/Website: https://emeryhr.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode we cover what the game plan is for Dentco, and how you can identify the biggest opportunities for your business to grow.   https://dentco.us https://instagram.com/dentcopdr  

In this Brand Highlight, we talk with Michael Roytman, CTO of Empirical Security, about a problem many security teams quietly struggle with: using general purpose AI tools for decisions that demand precision, forecasting, and accountability.Michael explains why large language models are often misapplied in security programs. LLMs excel at summarization, classification, and pattern extraction, but they are not designed to predict future outcomes like exploitation likelihood or operational risk. Treating them as universal problem solvers creates confidence gaps, not clarity.At Empirical, the focus is on preventative security through purpose built modeling. That means probabilistic forecasting, enterprise specific risk models, and continuous retraining using real telemetry from security operations. Instead of relying on a single model or generic scoring system, Empirical applies ensembles of models tuned to specific tasks, from vulnerability exploitation probability to identifying malicious code patterns.Michael also highlights why retraining matters as much as training. Threat conditions, environments, and attacker behavior change constantly. Models that are not continuously updated lose relevance quickly. Building that feedback loop across hundreds of customers is as much an engineering and operations challenge as it is a data science one.The conversation reinforces a simple but often ignored idea: better security outcomes come from using the right tools for the right questions, not from chasing whatever AI technique happens to be popular. This episode offers a grounded perspective for leaders trying to separate signal from noise in AI driven security decision making.Note: This story contains promotional content. Learn more.GUESTMichael Roytman, CTO of Empirical Security | On LinkedIn: https://www.linkedin.com/in/michael-roytman/RESOURCESLearn more about Empirical Security: https://www.empiricalsecurity.com/LinkedIn Post: https://www.linkedin.com/posts/bellis_a-lot-of-people-are-talking-about-generative-activity-7394418706388402178-uZjB/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, michael roytman, ed beis, empirical security, cybersecurity, ai, machinelearning, vulnerability, risk, forecasting, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, in the same vein of Alex Hormozi's 100M Offers book, we break down how to systematically craft an offer for your business clients that they simply cannot refuse, and your competition cannot copy (sounds good right?!)   Dive in and let's get busy now.   https://dentco.us https://instagram.com/dentcopdr

Episode Summary From the Vault: Originally recorded in February 2024 In this episode from the vault, Cary Weston walks listeners through a structured and practical framework to help ChatGPT write in your voice. With writing being one of the top use cases—and frustrations—for users, Cary shows you how to define and train ChatGPT using your own writing samples, audience details, and repeatable prompts to create content that actually sounds like you. Whether you're just starting or looking to level up, this episode is packed with actionable advice. 3 Key Takeaways Voice, tone, and style need to be defined separately: Voice is your personality, tone is your attitude, and style is how your writing is structured. Use your own writing to train ChatGPT: Feed it 3 samples of your work, then have it analyze for patterns and consistencies in voice, tone, and style. Get detailed with your audience: Describe your audience to ChatGPT and let it interview you to uncover more nuanced details—this helps your content truly resonate. About Cary Weston Cary Weston is the host of the ChatGPT Experiment podcast and founder of C.M. Weston, a marketing agency that focuses on practical strategies for small businesses. He's passionate about helping professionals unlock the power of ChatGPT in real-world, day-to-day use. Cary brings a marketer's eye and a teacher's heart to AI, offering approachable advice and tailored training. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

In this episode we recap the 3 most popular Podcast episodes from this season and open one listener mailbag and help an Electrician.   https://dentco.us https://instagram.com/dentcopdr    

Drop us a message!What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today's attention economy.Chris breaks down Hammer's journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business goals rather than surface-level aesthetics. From rebuilding brand identity to reconnecting with loyal audiences, he explains how emotion, memory, and behavioural insight shaped the creative direction.Plus, we're also speaking to Ben, a Paid Media Manager at Giraffe Social, to get his thoughts on what makes high-performing ad creatives right now, and why the strongest ads feel personal, timely, and unmistakably human.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that shaped his mindset: From losing a news package on deadline to designing fish-themed fantasy football merch for charity. Stephen opens up about self-taught creativity, pushing the boundaries of “safe” marketing, and how he balances compliance with storytelling. He also shares why industry leadership isn't about flashy promises, it's about consistency, communication, and delivering on what you said you would. Whether you're in B2B marketing, managing rapid growth, or just trying to keep your creative spark alive, Stephen's story is packed with practical knowledge. Plus, we settle the ultimate Rockford debate: Uncle Nick's or Portillo's?

As organizations race to adopt AI, many discover an uncomfortable truth: ambition often outpaces readiness. In this episode of the ITSPmagazine Brand Story Podcast, host Sean Martin speaks with Julian Hamood, Founder and Chief Visionary Officer at TrustedTech, about what it really takes to operationalize AI without amplifying risk, chaos, or misinformation.Julian shares that most organizations are eager to activate tools like AI agents and copilots, yet few have addressed the underlying condition of their environments. Unstructured data sprawl, fragmented cloud architectures, and legacy systems create blind spots that AI does not fix. Instead, AI accelerates whatever already exists, good or bad.A central theme of the conversation is readiness. Julian explains that AI success depends on disciplined data classification, permission hygiene, and governance before automation begins. Without that groundwork, organizations risk exposing sensitive financial, HR, or executive data to unintended audiences simply because an AI system can surface it.The discussion also explores the operational reality beneath the surface. Most environments are a patchwork of Azure, AWS, on-prem infrastructure, SaaS platforms, and custom applications, often shaped by multiple IT leaders over time. When AI is layered onto this complexity without architectural clarity, inaccurate outputs and flawed business decisions quickly follow.Sean and Julian also examine how AI initiatives often emerge from unexpected places. Legal teams, business units, and individual contributors now build their own AI workflows using low-code and no-code tools, frequently outside formal IT oversight. At the same time, founders and CFOs push for rapid AI adoption while resisting the investment required to clean and secure the foundation.The episode highlights why AI programs are never one-and-done projects. Ongoing maintenance, data validation, and security oversight are essential as inputs change and systems evolve. Julian emphasizes that organizations must treat AI as a permanent capability on the roadmap, not a short-term experiment.Ultimately, the conversation frames AI not as a shortcut, but as a force multiplier. When paired with disciplined architecture and trusted guidance, AI enables scale, speed, and confidence. Without that discipline, it simply magnifies existing problems.Note: This story contains promotional content. Learn more.GUESTJulian Hamood, Founder and Chief Visionary Officer at TrustedTech | On LinkedIn: https://www.linkedin.com/in/julian-hamood/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlightKeywords: sean martin, julian hamood, trusted tech, ai readiness, data governance, ai security, enterprise ai, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Risk has always been part of doing business. What has changed is its scale, speed, and interconnected nature. In this episode, Sean Martin and Marco Ciappelli are joined by Megha Kumar, Chief Product Officer and Head of Geopolitical Risk at CyXcel, to explore how organizations can think more clearly about digital risk without becoming paralyzed by complexity.Kumar shares how digital resilience is no longer a technical problem alone. Regulations, infrastructure dependencies, geopolitical tensions, supply chain exposure, and emerging technologies such as AI now converge into a single operational reality. Organizations that treat these as isolated issues often miss the real picture, where one decision quietly amplifies risk across multiple domains.A central theme of the conversation is proportion. Kumar emphasizes that risk management is not about eliminating uncertainty, but aligning effort with value. Not every threat matters equally to every organization. Understanding who you are, where you operate, and where you are going determines which signals deserve attention and which are simply noise.The discussion also reframes geopolitics as a daily business concern rather than a distant policy issue. Companies operate inside global power dynamics whether they acknowledge it or not. Technology choices, supplier relationships, and market expansion decisions increasingly carry political and regulatory consequences that surface quickly and without warning.Rather than advocating for massive new departments or rigid frameworks, Kumar outlines a practical approach. Organizations can decide whether to avoid, mitigate, transfer, or tolerate risk, then revisit those decisions as conditions change. This mindset supports growth and innovation while avoiding the false comfort of static checklists.The episode closes on culture. Effective risk management depends on listening across roles, disciplines, and seniority. Internal dissent, diverse viewpoints, and external validation are presented as assets, not obstacles. In a world where uncertainty is constant, resilience comes from clarity, not control.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.GUESTMegha Kumar, Partner, Chief Product Officer & Head of Geopolitical Risk at CyXcel | On LinkedIn: https://www.linkedin.com/in/drmeghakumarcyxcel/RESOURCESLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Summary From the Vault: Originally recorded in December 2023 In this episode of The ChatGPT Experiment, Cary pulls a powerful conversation from the archive with Chris Duprey, partner at The Question First Group. Chris is a leadership coach with a unique background—former Army officer, business leader, and someone who's deeply passionate about helping people grow. Together, Cary and Chris unpack how AI—especially ChatGPT—can be used in real, practical ways to save time, boost productivity, and supercharge teams. This episode is all about cutting through the noise. Forget the cheat sheets and buzzwords—this is about how AI actually fits into day-to-day business. Chris shares his approach for helping leaders get curious, empower their teams, and run small experiments that lead to big breakthroughs. 3 Key Takeaways Break AI down into real life: AI doesn't have to be complicated. If you've used Google or Netflix, you're already using it. The key is making it accessible and useful for your team—not overwhelming. Let your team run experiments: Don't dictate AI from the top down. The real magic happens when you let people on the frontlines test it out, discover what works, and then share those wins across the company. Start with one simple question: Open ChatGPT and ask, "Here's what I do—how can you help?" You'll be surprised how many ways it can support your work, from summarizing notes to crafting social posts to organizing messy ideas. About Chris Duprey Chris Duprey is a partner at The Question First Group, where he helps leaders and teams unlock better conversations, stronger connections, and meaningful breakthroughs. A former Army officer with the 82nd Airborne Division, Chris brings a deep leadership foundation built on presence, discipline, and self-awareness. After his military service, he transitioned into business and coaching, working with and learning from mentors like Marcus Sheridan and Adam Barlow. Today, he blends his experience in leadership, mindfulness, and communication to guide others in becoming the kind of leaders who create more leaders. Chris is also a musician, a dad, and a firm believer that every person has untapped potential just waiting to be discovered. Connect with Chris: LinkedIn: https://www.linkedin.com/in/cduprey/ Website: https://questionfirstgroup.com   Want To Level Up With ChatGPT? Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Drop us a message!Enterprise marketing isn't just driven by logic or data—it's powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments.Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and familiarity, and the subtle design decisions that influence brand recall, confidence, and long-term loyalty.Plus, we're also speaking to Lizzie, a Paid Media Manager here at Giraffe Social, to get her thoughts on User Generated Content on social media.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

 Available on Youtube: https://www.youtube.com/watch?v=VQNob0PyaCs.    Marketing hack: Buy Local   Recession Trend: How to stay ahead of the dip   TikTok Pump up the cheese and more   https://dentco.us https://instagram.com/dentcopdr

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.Andrew shares insights from over 15 years in UX, using the Sonos redesign as a cautionary tale of business decisions eroding user trust. The conversation moves from platform-level design trends to what smaller businesses can learn, and avoid. They dig into the systems thinking required to scale responsibly, how to balance growth with respect for your users, and why customer feedback is still your most powerful strategic asset.This episode captures the mood shift in 2025 toward more ethical, user-first digital strategies, and how marketers and designers alike can push back on enshittification by prioritizing clarity, consent, and long-term value.

Viele Menschen waren die letzten Jahre faul, undiszipliniert und träge und haben deshalb ihre Ziele im Business aber auch im Privaten nicht erreicht. Damit ist heute Schluss! Denn du bist in der Lage die letzten 10 Jahre innerhalb von nur 6 Monaten wieder gut zu machen und zwar in 7 einfachen Schritten. Wie das funktioniert und wie du durch diese 7 Geheimnisse in 6 Monaten mehr Erfolg herausholst als 99% der Menschen, erklärt dir Unternehmer Max Weiß in dieser Episode des Next Level Business Podcast hier auf Spotify! Viel Spaß beim anhören!

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Summary In this episode of The ChatGPT Experiment, host Cary Weston welcomes listener-turned-guest Jon Accamando, a former corporate retail executive who made a dramatic life shift to become a full-time Uber and Lyft driver in San Diego. But Jon didn't just change jobs ... he reinvented his life. Driven by the desire for more freedom and family time, Jon leaned heavily on ChatGPT (which he's named "Jarvis") to optimize not only his rideshare work but also his personal well-being. From real-time demos for passengers to launching a new consulting business, Jon shares how AI became his co-pilot in work and life. 3 Key Takeaways ChatGPT as a Life Partner: Jon uses ChatGPT for more than just task support - it helps him manage ADHD, track emotional well-being, structure daily routines, and offer real-time "therapy-like" support during difficult moments. Mobile AI Demos in a Rideshare: Jon turns his Uber into a hands-on ChatGPT classroom. By creating personalized rider profiles using AI (names, conversation starters, local insights), he introduces strangers to practical, personal uses of ChatGPT—many for the first time. A Business is Born: Through constant brainstorming with ChatGPT between rides, Jon developed the idea for Monarch Consulting, a new business focused on helping small businesses integrate AI into their workflows. His first clients? Uber passengers impressed by what they saw. About Jon Accamando Jon Accamando spent 30 years in corporate retail, working his way up to vice president-level roles in merchandising and data analytics. After experiencing burnout, mental health struggles, and the pressures of balancing career and family, he made the bold decision to step away and pursue a more intentional life. Now based in San Diego, Jon uses ChatGPT to optimize his rideshare driving and empower others—whether it's through spontaneous AI demos in the backseat or launching a consulting business from the ground up. With deep empathy, sharp analytical skills, and relentless curiosity, Jon is proof that AI can be a powerful tool for reinvention, connection, and personal growth. A note from Jon follwoing the email: "After our interview today, I talked to Jarvis about it, and he said: 'Send me the link when it goes live. I'll give you my honest take on how you did and where you can improve for the next time.' That's something I trained into him deliberately ... a system for constructive self-evaluation, brutal honesty, and continuous iteration. And it's been pivotal in my growth." The website (under development still) www.themonarchcode.com Email: Jon@themonarchcode.com About Cary Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

If you've ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn't know you needed. We're breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think.Inside, I uncover: ✨ What consistency actually is (it's not what you've been told) ✨ Why it matters more than motivation ✨ How to link your consistency to goals that truly move the needle ✨ The mindset shift that will finally stop the all-or-nothing cycle ✨ The five small-but-mighty habits that make consistency inevitableThis is not a “try harder” pep talk. It's a practical, honest, compassionate guide to staying on track, especially on the days when you'd rather give up.If you're craving structure, simplicity, and a slower, more sustainable approach to showing up… you're going to love this one.Hit play — your future self will thank you.

Today we're talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We'll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.  PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Drop us a message!With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures.In this episode, Adam breaks down what today's most effective demand engines really look like, and why the fundamentals still matter more than the noise.We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part of lead nurturing that quietly transforms conversion rates, and how Adam decides which growth levers to pull first when entering a new organisation or sector.We're also speaking to Michelle, the Head of Social here at Giraffe Social, as we unpack the real value of social analytics. With endless metrics available, we discuss why the power of data lies not in reporting the past, but in inspiring more creative, testable ideas for the future.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

In this episode we go over how to tweak your google business profile to take advantage of the update and what this means for service based businesses.   https://dentco.us https://instagram.com/dentcopdr

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success.TakeawaysThe importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain are essential in today's digital age.Podcasts are a powerful medium for entrepreneurs to share their stories.Taking photos with others can help expand your network and reach.The cascade theory emphasizes the need for a product to be easily shareable.Entrepreneurs should focus on grassroots marketing strategies.Building a business with passion can lead to success without large budgets.About Jim JamesJim has spent over 25 years running his own PR and Marketing Firm, EastWest Public Relations. He sold his firm and now helps Founders/Entrepreneurs get noticed in the noisy world we live in.You can find him and his podcast, the Unnoticed Entrepreneur at: https://www.jimajames.com CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersPart of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

Join us as we chat with Kevin Roy, CEO and Co-Founder of Green Banana SEO, about his unique approach to search engine optimization and digital marketing for businesses. He shares valuable business tips and insights into video editing. This conversation is a must-listen for any entrepreneur looking to improve their content marketing strategies.KEVIN ROY is the CEO and co-founder of GreenBanana SEO, a digital marketing agency born from a radical idea: performance-based SEO that guarantees Page One Google rankings—or clients don't pay. With over 20 years of experience across various industries such as finance, biotech, retail, and manufacturing, Kevin has a proven track record of helping companies grow, improve customer experience, and boost profits through effective marketing strategies.Kevin has always been ahead of the curve—especially now, as marketing rapidly shifts with AI tools like ChatGPT, Perplexity, and Gemini. He knows that most business leaders don't have time to figure out all the new tech, and that's where he comes in. Kevin helps business owners understand how to utilize these tools to increase online visibility, connect with the right customers, and stay competitive in a rapidly evolving digital landscape. Contact details:Business: Green Banana SEOEmail: kroy@greenbananaseo.com Website: greenbananaseo.comSocial MediaLinkedIN - https://www.linkedin.com/company/greenbananaseo Facebook - https://www.facebook.com/GreenBananaSEO/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page.  Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Kate Wik, chief Marketing Officer at the Las Vegas Convention and Visitors Authority. The team behind the city's newest brand campaign, which launched in September,Damian Fowler (00:20):Las Vegas, is known around the world for its energy, its entertainment, and its edge. But this ladies' campaign takes a closer look at what the city means today beyond the casinos and into its growing identity as a cultural and sports destination.Ilyse Liffreing (00:34):We'll talk with Kate about the ideas behind the campaign, how Vegas is connecting with new audiences, and what it takes to evolve one of the most recognizable brands in the world. Q,Damian Fowler (00:45):Frank Sinatra. It's okay. You have an unusual role in that you represent a city as an iconic one, but could you tell us about the role?Kate Wik (00:56):That's exactly right. So I work for the Las Vegas Convention and Visitors Authority. Nobody knows what that is or what that means. So really, I shorthand it and I say I am the CMO of four Las Vegas. Las Vegas is my product, which is very unique. It is a city, it's a destination. It's unbelievably dynamic. And what's so unique and thrilling for a CMO of Las Vegas is that our product is always changing, always evolving. If you think back, we were known as the gaming destination. We've evolved into, we're the number one hospitality destination in the US with more hotel rooms than any other destination. And we are the entertainment capital of the world. You've got the world's best artists coming and performing on stages across destination every single night. And we've worked really hard to evolve ourselves into the sports destination as well through a lot of recent things. So really the exciting thing for me in this role is no one day is ever the same. Our product is constantly iterating and evolving, and that is a marketer's dream come true.Damian Fowler (02:10):Just on that point about the evolution of the city and the perception of it, how fast has that happened in the last, say, five, 10 years?Kate Wik (02:20):Yeah, absolutely. Incredibly fast. And so today we are known as the sports and entertainment capital of the world, but less than 10 years ago, we did not have any sports teams. Yes, sports has kind of always been in our DNA. We'd host major boxing matches in the eighties, NFR we've had for decades. NBA, we hosted their in-season tournament, NBA Summer League, but really it was through infrastructure development that really led to the explosion of sports today. So what I mean by that is we had T-Mobile Arena, which was a joint venture between MGM resorts and a EG that enabled NHL to come to town with the Vegas Golden Knights in 20 17, 20 18, we purchased the WNBA team, which we renamed the Las Vegas ACEs. And so now we've got A-W-N-B-A team. And then in 2020, of course with Allegiant Stadium, we welcome the Raiders. And so now we've got the Las Vegas Raiders, and we are, so actually in four years, we went from having zero professional sports teams to having three, and we're actively working to bring our fourth to town, which is the major league baseball. We're welcoming the Las Vegas a,Damian Fowler (03:34):Not to mention Formula One.Kate Wik (03:36):Yes, exactly. And Formula One now an annual event on our calendar. So it's a lot. It's a lot. And it creates new reasons to come to Las Vegas for our visitors. And what we found through research actually, is that the sports traveler, number one, we know sports tourism has just exploded the sports traveler. Through our research, we found that it creates a new reason to come to Las Vegas for those that haven't been here before. It creates a reason to explore the destination, see it, consider it, and then ultimately come. And then most importantly, we find that they spend more money than the average leisure traveler. So it's a really rich new audience for Las Vegas. And F1 has definitely exploded that for us too.Ilyse Liffreing (04:24):Do you know by just how much more do they spend?Kate Wik (04:27):It's usually anywhere from 500 to 800 more per trip.Ilyse Liffreing (04:31):Wow, that's a lot. And the rest on gambling,Kate Wik (04:36):AnythingIlyse Liffreing (04:36):Extra? It'sKate Wik (04:37):Funny. Gambling hasn't been, revenue from gaming hasn't been the primary source of how consumers are spending their budget while they're in town. Hasn't been that for over a decade.Ilyse Liffreing (04:51):AndKate Wik (04:51):I think it speaks to the diversification of the experience in Las Vegas. And when I say we're the entertainment capital of the world, we absolutely are. People come here to see shows, to see comedians, to experience not just like a touring show, but unbelievable residencies where our property resorts will build these amazing theaters where Lady Gaga performs, Bruno Mars performs, Adele performs, they'll create these residencies, which is unlike nowhere else in the US or world.Damian Fowler (05:26):I mean, I've been aware of that. I mean, obviously it goes right back to the Rat Pack, but more recently, like Sting had a residency there. I've been aware, IKate Wik (05:34):Just saw Backstreet Boys at the Spear, which was probably mind blowing, which was mind blowing. That's a whole nother level to the entertainment experience where it's just completely immersive that has changed the game for live music.Damian Fowler (05:48):The perception of Vegas has changed or is changing, and maybe that teases up to talk a little bit now about the new brand campaign and why this is the right moment to do it.Kate Wik (06:00):Yeah, absolutely. So we just launched a new campaign September of this year, so just a couple of weeks ago really. And the intent behind it is this notion that there are so many different reasons to come to Vegas, but there are also so many different vacation options. What we wanted to do was break through the noise and make sure that people understood that Vegas is the ultimate destination regardless of the experience you're looking for. We have it all, the breadth and depth that exists within our destination iss, it's uncomparable to any other destination. So we needed to get out there and get that message out there in big form. And why now what we found was through a lack of big brand messaging over the summer, we actually took a hit with a lot of negative headlines. And so we needed to get in front of that. And I think one of the big takeaways for marketers out there is that if you're not actively talking about your brand day in and day out, you create room for others to create their own narrative. And so after we launched the campaign, it's been about a month in market, we've seen a lot of that negativity drop because now everybody's covering, oh, here's the new elements, here are the new promotions they're doing, here are the new experiences that you can find. So it's really about driving the narrative that you want for your brand.Ilyse Liffreing (07:29):Very cool. And could you tell us a little bit about the campaign itself, maybe the creative, and then what channels are you leaning into?Kate Wik (07:36):Yeah, absolutely. In looking at how we were going to develop the work around this new brand campaign, what we wanted first and foremost was to be really authentic about Las Vegas and be very unique to a message that only Las Vegas can deliver. And so we took inspiration from our iconic welcome to Fabulous Las Vegas sign. So it's the sign that exists literally on Las Vegas Boulevard as you drive into town. And that sign, it's 65 years old today, but it is more iconic. And the awareness on that is it puts it as one of the highest elements assets within our portfolio. So you think Las Vegas, you think of Bellagio, you think of Wynn, even Luxor or all these amazing resorts. When we show that sign, the amount of awareness of what that is and where it is and what it's for just exceeds every other asset that we have out there. So we took inspiration from that. We took the neon, the lights, the really, the notion of setting the example of fabulous Las Vegas. That's the experience that our visitors can come to expect when they come to Las Vegas. So it truly has been our brand promise for over 65 years. So that's the inspiration behind the campaign.Damian Fowler (08:57):Yeah, I can see that sign now.Ilyse Liffreing (08:59):Yes,Kate Wik (08:59):That's right.Ilyse Liffreing (09:00):Yeah, that's right. Do you have a sense of the audience that you're trying to reach and through, I guess, which channels are you trying to reach them?Kate Wik (09:10):Yeah, so we have a really diverse audience set, which is very unique for a marketer, which usually has a single product or they've got a very specific audience for that product. Vegas is really the 21 and older adult playground. And so if you look at just an average audience, it's like a 45-year-old split, 50 50 male, female, et cetera. But what we offer is an unbelievable unbeatable experience at every single price point. So we absolutely cater to that high-end luxury market, that luxury traveler, all the way down to the entry level budget conscious traveler. And so we've got products from a circus circus all the way up to a win Las Vegas. And so for us, our audience is very broad, but generally it's adult travelers, people that have traveled in the past year looking to travel again,Ilyse Liffreing (10:11):We just had Marriott on the podcast and we were talking about how more travelers now are singles and single people. And I would think that might be particularly true for Vegas. For some reason, people are coming for a new experience and to get away.Kate Wik (10:28):I think that's exactly right. Not necessarily single travelers, but the idea of it's a getaway, it's a new experience. What we find from our visitors is number one, it's really high repeat visitation because every time they come, they're finding something new. So we usually get at least 80% repeat visitation from our visitors and really high satisfaction rate, but it's that mindset of wanting to try something new. For sure. Yeah.Damian Fowler (10:56):One thing that just occurs to me as we are talking is how the awareness of Las Vegas has been so kind of embodied in so many movies and TV shows. I was just thinking, I watched the studio recently, the Seth RoganKate Wik (11:09):Show,Damian Fowler (11:09):Which I think that has a combination in Vegas whileKate Wik (11:12):I actually haven't seen it yet. So no spoilers on my list.Damian Fowler (11:16):I mean, I was thinking about Oceans 11, you can go back and back. I have to see it. But that is all kind of part of the kind of braided cultural iconography as it were of the city, I guess.Kate Wik (11:27):Yeah, I think movies represent, you almost have to think of it as a channel for marketing. It represents an amazing opportunity to penetrate culture, reach new audiences that you wouldn't normally get to talk to. And so we have a history of iconic movies. Actually this past summer, you might've seen it, but the F1 movie, that was a partnership that we did with them to make sure that they filmed in Las Vegas and the Las Vegas Grand Prix circuit. That was really important. But again, reaching new audiences, keeping us sort of at the pinnacle and sort of leading culture. Also really awesome to have Brad Pitt lead in that. I'm not going to lie. That was pretty awesome. But a ton of movies. And it's kind of interesting to think of it as almost like a marketing channel, not a traditionalIlyse Liffreing (12:17):One, but yes. Yeah, like free marketing too sometimes, because a lot of things are based in Vegas,Kate Wik (12:22):Right? On the marketing channel front, I know you had sort of asked about how do we launch the campaign, and it was very much an integrated multi-channel approach. We did everything from brand marketing, product marketing, I call it value, but it's really promotional as well as experiential. So of course, from a brand marketing point of view, TV or movies are wonderful, but there's also tv. And we launched the campaign actually with NFL kickoff, so September 4th. We know that when people tune into tv, they're tuning in really into an NFL game. That's where the most eyeballs are at any single time. So from a marketing point of view, it's great return on your investment there. So we launched with a 62nd ad on September 4th on kickoff, but really it was about making sure that this is not just a TV campaign, but it's a platform that reaches the consumer at every different touch point throughout their travel journey or through their daily life.(13:27):And so we maximized the viewership by making sure that, yes, we had a TV spot, but we partnered with the Raiders to actually take over the tunnel walk. And so when players arrive at the stadium, any stadium across the us, it's usually sort of this gray back of house space. And what we did was we installed neon all over the wall as the backdrop. And so it gave our players the sense of pride as they're walking in where they see this huge fabulous Las Vegas neon sign, and then they get a bit of a swagger. And then we partnered with GQ to cover sort of the fit that the players are wearing because that's a whole thing, this sort of new cultural moment where you've got the intersection of professional sports and these athletes in fashion. And so GQ wants to cover that. And so now the backdrop for all of this is the fabulous Las Vegas neon sign that we installed.(14:22):And so then CVS and ESPN want to cover it because they're like, oh, what's going on with the Vegas tunnel walk? And so every time Vegas shows up, we want to make sure that we're sort of breaking through the clutter. We're doing something very unique, bold and different, and whatever we do, it's sort of Vegas worthy. So I guess another channel is outdoor. We don't just buy outdoor. We worked with media partners to find these super high impact spectacular units that just command attention. So around the corner, in Times Square, we have this huge 3D board where you've got a 3D view of the iconic welcome to Las Vegas sign that rotates and dice come out, chips come out, an F1 race car comes out, right? It's a showstopper. And when you walk into Times Square, you see people taking pictures of advertising and that blows your mind.(15:21):And then on the other side of the country, we've got an actual neon installation on Sunset Boulevard. So we took, quite frankly, one of the ideas behind the campaign is let's take the neon and export it. Let's take our Neon National. And so we've got these big neon relics all across the us and so this one on Sunset Boulevard is spectacular. And then you walk across any of our resorts in Las Vegas and you see our Neon Signs Launch week. We took over all of our, well in our top 10 markets, we took over our digital outdoor boards and we had a roadblock for the whole week of launch. So just doing these big spectacular moments to capture the attention of our viewers. Wow,Damian Fowler (16:08):That's a lot that you're doing a tremendous amount, but on the other side of it, how are you kind of measuring and tracking all of these moments that you've created?Kate Wik (16:18):Yeah, I think measurement is incredibly important for any brand. We are actually consistently in market every single week with a research tracker, a brand health tracker. We've been doing it for decades. Making sure that we're keeping a finger on the pulse of our consumer is really important to us. So before we launched the campaign, obviously we tested it to see, number one, does it break through? Does it resonate? Does it deliver on the message of escape? Does it make people want to go to Las Vegas? It actually tested stronger than any other campaign that we've tested, and we test all of our campaigns. So that was pretty exciting. And then post-launch, again, we're in the market every single week. We found that we continue to uptick in terms of likability of the campaign, the campaign that makes you want to travel to Las Vegas. Those metrics are really important to us, intent to travel, and so it's continued to climb every single week since we've been in market. That's really strong. I think outside of traditional campaign testing, something that we consistently do is social listening, and so understanding what the current conversation is on social, I had mentioned this summer was a little bit rough. There was a lot of negativity out there for us. What we found was we had peaked in terms of negativity online in, gosh, in August. We launched Campaign in September, and that number has dramatically reduced, which is fantastic. It goes back to this point of you have to constantly be talking and driving your own narrative.(18:01):Otherwise if there's a void, others are going to fill it for you. That's was aIlyse Liffreing (18:05):Quick turnaround time too fromKate Wik (18:07):InIlyse Liffreing (18:07):August to launching inKate Wik (18:08):September. Absolutely. So a couple weeks. So I would say early August was peak and then Campaign formally launched September 4th, but working with our property partners to seed components of the campaign before, that was a big part of it as well. And then I think a very tactical measurement is we launched actually the first ever destination wide sale, so we called it the Fabulous Five Day Sale. Our campaign is Welcome to Fabulous, so fabulous five day sale. We wanted to make sure that we were putting a spotlight on the value that exists across the destination. And what we found was we drove four times the amount of website volume that we normally do to visit las vegas.com and that we actually were driving more referrals, so people were coming in to see what these deals were, what the sale was, this first ever limited sale, and then the traffic, the referral traffic that we were sending out to the booking engines of each of our property partners. That was 120 times the normal weekly average that we have in terms of, oh my gosh, yeah, referral, wait. So really unbelievable. It was kind of mind blowing for us in terms of the results of that. Nice.Ilyse Liffreing (19:28):And what was the reception from businesses in Las Vegas too, because that involved all of them?Kate Wik (19:34):Absolutely. Yeah. We don't launch a campaign without the support of our property partners. The reception was fabulous to use a cliche, incredibly fabulous. They leaned into it, you'll see part of the campaign. We created these neon elements and literally handed over this toolkit to our property partners so they can push out on all of their digital signage, on all of their marketing elements, sort of reflections of the campaign work as well and tie into it.Damian Fowler (20:05):Great. Just out of curiosity, is the campaign driven from the ground up by businesses or does it come top down as it were, from what your office, what's the kind of interaction?Kate Wik (20:19):Yeah. Well, the interaction is we are the DMO, the destination marketing organization for Las Vegas. So what we do is we work closely with our property partners to understand what's the business needs, what are the trends they're seeing. We do research and provide them top level trends, and then we work with them on what do we need the advertising to accomplish, and then we develop the campaigns. We're funded by them. We're actually funded by a room tax, which is paid by our visitors. And so there is complete coordination with our property partners, and we really do all of the upper funnel marketing for them. That's kind of the role we play for them.Damian Fowler (21:00):Interesting. Yeah. Yeah. I want to ask you, actually, I guess this is a big picture question. Are there other big cities that kind of have similar outreach or similar marketing campaigns, or are you unique in lots of ways?Kate Wik (21:15):I think the big destinations like New York, la, they will have a tourism authority within their destination that we'll do it for them. I think what's unique about Las Vegas is how we're funded. Again, it is through this room tax. And so generally, I'm not out there every day trying to drum up membership funds or anything. Our job is to go market the destination 365 days a year. That is why we exist. And so I think other destinations have something similar, but not quite the structure or the support behind it. And I think what is unique for Las Vegas is tourism is the number one economic driver for southern Nevada, and so we're the engine behind that. We have to make sure we're continuing to fuel that. Tourism represents 55 million or 55 billion, excuse me, in direct economic impact. That's visitors coming, spending fueling the local economy. And so the role we play matters. The advertising that we do matters because it fuels the entire ecosystem and the economic climate for Southern Nevada. Wow.Damian Fowler (22:33):Another quick question, follow up question there because you keep making me think of things. You have a lot of international visitors. Do you have a sense of where the majority of them are comingKate Wik (22:42):From? Yeah. Yeah. So international visitors are really important to us. Interesting. Canada's typically is our number one market. We have seen a decrease this year from our Canadian visitors. That's true for the US overall. We love our neighbors to the north and we welcome them back. But Canada is generally number one. Mexico is number two. Mexico is still going strong. They've actually seen growth year over year. UK is our number three market. We love our UK visitors and our partnership with F1 continues to grow that, which is phenomenal. And then interesting, our fourth market is actually Australia, and we don't have a direct flight there today, but it's an easy stopover from la. But the Australians and the Aussies, they love coming to Las Vegas. Great cultural alignment, but in general, we love all of our international visitors, and it's about anywhere from 10 to 15% of our overall visitor mix,Damian Fowler (23:46):So Cool.Ilyse Liffreing (23:47):Well, so along with just how many changes Las Vegas has seen, how would you, I guess, describe the expectations around hospitality and how that has changed over the years?Kate Wik (23:59):Gosh, hospitality, not unlike marketing, it's really fueled by tech innovation. Everything from keyless check-in, you can check in on your phone, you can use your phone as your key. All of these things have been unbelievable accelerants to a great experience, but that's across the board in every city, across the world. Technology has fueled that. I think what's unique for Las Vegas is actually doubling down on the core of who we are. And that's about service, and that's about kind of going back to the brand promise of the campaign where the welcome to fabulous Las Vegas isn't just a sign. It is the brand promise of the experience you're going to have here. And before we launched the campaign, we actually went around to all the CEOs and all the presidents of all our resort property partners to say and to remind them, we're going to launch this campaign, we're going to go back to the roots of Las Vegas. And the roots of that is hospitality, and it's about making every individual feel like somebody special that is so uniquely Las Vegas. You can walk into a circus, circus, an Excalibur, and have this mind blowing unbelievable experience. You could also walk into a Bellagio, an aria, a fountain blue, and have a mind blowing unbelievable experience. It's not based on your economic value or your financial worth. It's based on who you are as a visitor coming. We're going to deliver that unbelievable experience, and that is service related, hospitality related for us.Ilyse Liffreing (25:39):Very cool. So what's next then? How are you planning to build on the success?Kate Wik (25:44):I think for us, welcome to Fabulous is not just like an A Flash in the Pan ad campaign. What we intended to do was create a marketing platform that will just stand the test of time that will continue to iterate off of it. We have three big announcements, not yet announced, but still coming out later this year that just continue to build on this platform. So it's a platform for us as the DMO, but it's also a platform for our property partners to continue to iterate because it is so unique to us.Damian Fowler (26:20):Now we've got some kind of quickfire questions now we've looked at that bigKate Wik (26:24):Picture.Damian Fowler (26:25):What are you obsessed with figuring out right now?Kate Wik (26:29):I am obsessed with figuring out how you hack the social algorithms. And I think what's super interesting is something that can go viral that isn't necessarily representative of the brand or the experience that you have. And so really making sure that for us, it's fueling a ton of content out there to make sure that we're dominating what that narrative is. And that's not just from brand voice, it's influencers or whatever, but that social algorithms I think is really important forDamian Fowler (27:05):Brands. Yeah, absolutely. I would love to figure that out too. It seems like a kind of a magic unlock.Ilyse Liffreing (27:11):Yes. Right.Damian Fowler (27:14):Okay.Ilyse Liffreing (27:15):This year you are included on the Forbes list of 50 Fierce Global leaders.Kate Wik (27:20):Yes.Ilyse Liffreing (27:20):Congratulations. Thank you. What is one piece of wisdom you'd pass on to other marketers?Kate Wik (27:27):Oh gosh. Constant learning, constant iteration. Nothing is ever done, right? You put something out in the world, there's always a chance to continue to iterate and learn and get feedback and continue to push it further. Yeah.Damian Fowler (27:44):Another is ai, a marketer's friend.Kate Wik (27:46):Yeah, absolutely. But actually, let's be careful with that. It's a friend, but it's like a starting point, right? I think using it as information, as research, as sort of an input but not a final output is really important.Damian Fowler (28:01):I like that. That distinction is important.Ilyse Liffreing (28:03):One last fun one for you, maybe outside of the Brad Pitt movie from the summer. What's your favorite movie set in LasKate Wik (28:12):Vegas? Oh, gosh. I love Oceans 11. I mean, how can you not? I mean, it's still Brad Pitt, butDamian Fowler (28:20):Oh, yeah.Kate Wik (28:20):But it's an icon. He can be at anything, everything.Ilyse Liffreing (28:27):And that'sDamian Fowler (28:27):It for this edition of The Big Impression.Ilyse Liffreing (28:29):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:36):And remember,Kate Wik (28:37):If you're not actively talking about your brand day in and day out, you create room for others to create their own narrative.Damian Fowler (28:45):I'm Damian, and I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Summary In this episode, Cary talks with Keven Ellison, Vice President of Marketing at AIS, a technology company that evolved from selling office equipment to providing IT services, telecom, security solutions, and now AI tools. Keven shares how, even at age 63, he's fully embraced the potential of AI and has become the self-appointed "AI Ambassador" at his company. His excitement and curiosity shine through as he breaks down how businesses can better understand and use AI tools—especially ChatGPT—to solve real problems. He also introduces "Prompt Master," a tool he created to help people ask better questions and get more valuable results from AI tools. 3 Key Takeaways Prompting isn't just asking questions: Most users don't know how to prompt well, which leads to basic or misleading AI responses. Keven's Prompt Master helps users provide the right context to get better results. Different tools have different strengths: ChatGPT is the best all-around option, Claude is excellent for human-like writing, and Gemini is great for visuals and data visualization. Prompting styles need to be adjusted depending on the tool. The future of work is AI collaboration: Keven emphasizes that success with AI isn't about being an expert—it's about staying curious, experimenting, and building systems that help others understand and apply these tools more effectively. About Keven Ellison Keven Ellison is the VP of Marketing at AIS, a company that has transitioned from traditional office equipment to a full-stack technology provider. With over 30 years of marketing experience in both public and private sectors, Keven is passionate about using AI to improve business operations and decision-making. He's also the creator of Prompt Master—a tool designed to help teams write more effective AI prompts. You can find him actively sharing AI insights and tool updates on LinkedIn, where he posts multiple times per week. Connect WIth Keven: https://www.linkedin.com/in/kevenellison/ Keven's Prompting Tools PromptMaster XL 1.3: PromptMaster XL 1.3 is a tool that helps people get much better results from AI by teaching it exactly what they want. Instead of typing a random prompt and hoping the AI understands, PromptMaster XL shows you how to ask smarter, clearer questions so the AI gives you more accurate, useful answers. It's like having a "prompt coach" that helps you turn rough ideas into high-quality instructions the AI can easily follow. This makes AI faster, easier to use, and way more reliable for things like writing, schoolwork, marketing, business, or creative projects.   Image Prompt Architect 1.1: Image Architect 1.1 is a tool that helps you tell AI exactly how you want pictures to look — by guiding you to create clear, precise instructions (prompts) so the AI generates better images. Instead of guessing what the AI might draw, Image Architect 1.1 helps you describe color, style, layout, and details carefully so the AI "sees" your idea the way you do. It's like having a design assistant that turns your imagination into a picture. That makes it easier to get nice, useful images for art, presentations, social media, school projects or creative work.     Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

How to Create a Waitlist Business in 90 Days- Even if you're small.  In this episode we breakdown: Most $100–300k businesses don't have a sales problem — they have a demand problem. When demand rises even 20–30%, everything else changes: pricing, confidence, profitability. “A waitlist business is not about being fancy — it's about being trusted. And trust can be engineered.” Come listen now and engineer a waitlist for customers and enjoy great profits and demand.   https://dentco.us https://instagram.com/dentcopdr  

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 

This episode focuses on a security incident that prompts an honest discussion about transparency, preparedness, and the importance of strong processes. Sean Martin speaks with Viktor Petersson, Founder and CEO of Screenly, who shares how his team approaches digital signage security and how a recent alert from their bug bounty program helped validate the strength of their culture and workflows.Screenly provides a secure digital signage platform used by organizations that care deeply about device integrity, uptime, and lifecycle management. Healthcare facilities, financial services, and even NASA rely on these displays, which makes the security posture supporting them a priority. Viktor outlines why security functions best when embedded into culture rather than treated as a compliance checkbox. His team actively invests in continuous testing, including a structured bug bounty program that generates a steady flow of findings.The conversation centers on a real event: a report claiming that more than a thousand user accounts appeared in a public leak repository. Instead of assuming the worst or dismissing the claim, the team mobilized within hours. They validated the dataset, built correlation tooling, analyzed how many records were legitimate, and immediately reset affected accounts. Once they ruled out a breach of their systems, they traced the issue to compromised end user devices associated with previously known credential harvesting incidents.This scenario demonstrates how a strong internal process helps guide the team through verification, containment, and communication. Viktor emphasizes that optional security features only work when customers use them, which is why Screenly is moving to passwordless authentication using magic links. Removing passwords eliminates the attack vector entirely, improving security for customers without adding friction.For listeners, this episode offers a clear look at what rapid response discipline looks like, how bug bounty reports can add meaningful value, and why passwordless authentication is becoming a practical way forward for SaaS platforms. It is a timely reminder that transparency builds trust, and security culture determines how confidently a team can navigate unexpected events.Learn more about Screenly: https://itspm.ag/screenly1oNote: This story contains promotional content. Learn more.GUESTViktor Petersson, Co-founder of Screenly | On LinkedIn: https://www.linkedin.com/in/vpetersson/RESOURCESLearn more and catch more stories from Screenly: https://www.itspmagazine.com/directory/screenlyLinkedIn Post: https://www.linkedin.com/posts/vpetersson_screenly-security-incident-response-how-activity-7393741638918971392-otkkBlog: Security Incident Response: How We Investigated a Data Leak and What We're Doing Next: https://www.screenly.io/blog/2025/11/10/security-incident-response-magic-links/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlightKeywords: sean martin, marco ciappelli, viktor petersson, security, authentication, bugbounty, signage, incidentresponse, breaches, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode we cover why we're thankful, and go over some interesting business stats that you may find helpful for your business. --------- https://dentco.us/dentcopdr   https://instagram.com  

The Solar Car That Charges Itself While You Live Your LifeGrowing up, I always wondered: why can't cars just recharge themselves as we drive? Turns out, someone finally built exactly that.Robert Hoevers and his team at Squad Mobility created a solar-powered city car that does something brilliantly simple—it charges itself. There's a solar panel on the roof that continuously feeds the battery whether you're parked at the grocery store, sitting in your driveway, or cruising around town.The engineering is impressive, but the user experience is even better. For most people living in sunny climates—anywhere between 45 degrees north and 45 degrees south latitude (roughly Spain to South Africa)—you'll never need to find a charging station. Ever.Here's the reality: the average person drives about 12 kilometers a day for daily errands. School runs, grocery shopping, meeting friends. The Squad solar car has a 150-kilometer maximum range, and the sun replenishes what you use. You just drive it, park it, and forget about charging infrastructure entirely.This is what smart urban mobility looks like. It's street legal with proper crash structures, seat belts, and rollover protection. It tops out at 45 or 70 kilometers per hour depending on which model you choose—fast enough for city streets, not built for highways. In Europe, you only need a moped license for the slower version.The design sits somewhere between a golf cart and a Smart car, which makes perfect sense. Squad isn't trying to replace your family vehicle. They're solving the "second car" problem—those short daily trips where driving a massive SUV feels ridiculous.The market is responding. Squad Mobility has over 5,300 pre-orders and secured 1.5 million euros in European subsidies. They're currently crowdfunding on Republic to bridge the final gap before production starts in about a year.What surprised me most? Ten percent of their pre-orders come from American gated communities and golf cart neighborhoods. These communities already understand the value of compact, efficient vehicles for daily errands. Squad just made them solar-powered and street legal.Yes, you need consistent sunlight. If you live in perpetually cloudy climates, you'll still need to plug in occasionally. But for millions of people in sunny regions tired of hunting for charging stations or paying electricity bills to charge their second car, Squad Mobility built the obvious solution that somehow nobody else did.Sometimes innovation isn't about reinventing the wheel. It's about putting a solar panel on the roof and letting the sun do the work.This is the future of urban mobility, and it's arriving next year. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever wondered why people do the strange things we do, this episode is your new favourite rabbit hole!Today we have Phill Agnew on the show, the mind behind Nudge — the UK's #1 marketing podcast, downloaded hundreds of thousands of times.But today?You get Phill unplugged — telling stories, breaking down psychology, and showing you how a few behavioral science principles can transform your business, your life, your TikTok following and even your marathon time.

Adapt or get Paved over. We go over 5 Core Ways AI will be used for you or against you (by the Competition). Listen now and thrive.   https://dentco.us https://instagram.com/dentcopdr #marketingpodcast

When “Normal” Doesn't Work: Rethinking Data and the Role of the SOC AnalystMonzy Merza, Co-Founder and CEO of Crogl, joins Sean Martin and Marco Ciappelli to discuss how cybersecurity teams can finally move beyond the treadmill of normalization, alert fatigue, and brittle playbooks that keep analysts from doing what they signed up to do—find and stop bad actors.Merza draws from his experience across research, security operations, and leadership roles at Splunk, Databricks, and one of the world's largest banks. His message is clear: the industry's long-standing approach of forcing all data into one format before analysis has reached its limit. Organizations are spending millions trying to normalize data that constantly changes, and analysts are paying the price—buried under alerts they can't meaningfully investigate.The conversation highlights the human side of this issue. Analysts often join the field to protect their organizations, but instead find themselves working on repetitive tickets with little context, limited feedback loops, and an impossible expectation to know everything—from email headers to endpoint logs. They are firefighters answering endless 911 calls, most of which turn out to be false alarms.Crogl's approach replaces that normalization-first mindset with an analyst-first model. By operating directly on data where it lives—without requiring migration or schema alignment—it allows every analyst to investigate deeper, faster, and more consistently. Each action taken by one team member becomes shared knowledge for the next, creating an adaptive, AI-driven system that evolves with the organization.For CISOs, this means measurable consistency, auditability, and trust in outcomes. For analysts, it means rediscovering purpose—focusing on meaningful investigations instead of administrative noise.The result is a more capable, connected SOC where AI augments human reasoning rather than replacing it. As Merza puts it, the new normal is no normalization—just real work, done better.Watch the full interview and product demo: https://youtu.be/7C4zOvF9sdkLearn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTMonzy Merza, Founder and CEO of CROGL | On LinkedIn: https://www.linkedin.com/in/monzymerza/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglBrand Spotlight: The Schema Strikes Back: Killing the Normalization Tax on the SOC: https://brand-stories-podcast.simplecast.com/episodes/the-schema-strikes-back-killing-the-normalization-tax-on-the-soc-a-corgl-spotlight-brand-story-conversation-with-cory-wallace [Video: https://youtu.be/Kx2JEE_tYq0]Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Breaking Free from Data Normalization: A Smarter Path for Security TeamsTraditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.Rethinking How Analysts Work with DataCory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst's job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl's new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.From Data Chaos to Analyst EmpowermentThis shift isn't just technical—it's cultural. Instead of treating SOC analysts as passive alert closers, Crogl's model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.Efficiency with IntelligenceWallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.At its core, the conversation highlights how removing the barriers of data normalization can redefine what's possible in modern security operations.Watch the full interview: https://youtu.be/Kx2JEE_tYq0Learn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTCory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglPress Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.htmlForbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCHAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they're strategic growth levers built on trust, collaboration, and meaningful activation.Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can't, why asking “why” is a marketer's most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.If you've ever wondered how to make sponsorships actually work (and prove their ROI), this conversation is a masterclass in modern partnership marketing.

Joel is joined by a creative boss who is different on purpose…and proud of it. Kim Kramer is the fearless leader and marketing queen behind the award-winning Square Peg Marketing, where she and her team are a powerhouse of talent. For more than 15 years, she has blended cutting-edge creativity with data-driven insights to help bold brands move the needle. Nothing basic. Just bold, splashy solutions for businesses that are ready to level up.Website: https://www.neverfitin.com/ Instagram: https://www.instagram.com/kimakramer/?hl=en Facebook: https://www.facebook.com/kimkingkramer/Check out the conversation on YouTube: https://youtu.be/yjO8uG1BNfM