Podcasts about marketing podcast

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

No one likes to be lied to. Come lend an ear now and discover how business gets done better.   https://dentco.us   https://instagram.com/dentcopdr    

At Infosecurity Europe 2026 in London, VimalRaj Sampathkumar, Head of Technical Operations for the UK and Ireland at ManageEngine, opens with a sharp observation: the market does not lack tools, it lacks tools that work together. After 16 years with the company, he has watched IT and security teams collect software faster than they can connect it. ManageEngine, a division of Zoho Corporation, builds roughly 60 products across endpoint management, IT operations, service management, and identity and access management. The point is not the count. VimalRaj Sampathkumar explains how tight integration lets those products share data, run automations, and power workflows, so a process like joiner-mover-leaver can be shaped to how each organization actually works instead of forced into a template. That same logic carries into cybersecurity. Customers rarely ask for one feature; they ask how to strengthen their posture and reach resilience. ManageEngine answers with solutions that scale from a single tool to a full suite, backed by flexible licensing and an AI roadmap. It is a look at why consolidation, not collection, is becoming the smarter security strategy. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST VimalRaj Sampathkumar, Head of Technical Operations, UK & Ireland, ManageEngine LinkedIn: https://www.linkedin.com/in/zenandzipfiles/ RESOURCES Learn more about ManageEngine: https://www.manageengine.com Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS VimalRaj Sampathkumar, ManageEngine, Zoho Corporation, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, IT management, IT security, endpoint management, identity and access management, IT operations, integration, consolidation, cyber resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026, Jeanclaude Toma, Chief Executive Officer of Apricorn, joins Sean Martin to reframe where secure storage fits in the security conversation. After roughly four decades building hardware-encrypted drives, Apricorn wants the market to treat storage as a security decision rather than a hardware afterthought. How does a storage device become a security control? Toma points to the device itself: no one reaches the data without the code. Access requires a PIN entered on the drive, and the encrypted vault stays closed to everyone else. The protection travels with the drive and does not depend on the host system. Apricorn builds to FIPS certification requirements, hardens against environmental stress down to the connector, and tests repeatedly so compliance arrives built in. Why does this matter at the macro scale? Toma joined Apricorn three months ago to expand the portfolio and connect storage to the broader security marketplace, from military, government, and aerospace settings to the enterprise. He also hints at new form factors still under wraps. Listen in to hear why Apricorn treats the business and operations behind the product as seriously as the product itself. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Jeanclaude Toma, Chief Executive Officer, Apricorn LinkedIn: https://www.linkedin.com/in/jeanclaude-toma/ RESOURCES Learn more about Apricorn: https://apricorn.com Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Jeanclaude Toma, Apricorn, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, hardware-encrypted storage, FIPS certified storage, secure data storage, encrypted USB drives, data protection, Infosecurity Europe 2026, secure peripherals, PIN authenticated storage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, Bill Peterson, Senior Director of Product Marketing at Sumo Logic, joins us to unpack a tension every regulated security team knows well. When an incident hits, the business has to keep running. At the same time, regulators expect sensitive data to stay in region. For a long time, those two demands have pulled in opposite directions. Sumo Logic has spent 15 years as a SaaS platform on AWS, processing roughly four exabytes of data a day for around 2,000 customers. The core promise is speed, driving mean time to resolve as low as possible. Peterson frames it in business terms, because the person signing the check wants to know the return, not the bits and bytes. The news from the show is Sumo Logic availability on the AWS European Sovereign Cloud. EU organizations can keep their data in region, handled by EU staff, while still running the full platform for incident response. That turns a painful either/or into a checklist a regulated buyer can complete. Genesys is the first customer live in the sovereign cloud, with payment processor OpenPay preparing to follow. How does this play out for highly regulated industries? Sumo Logic is focused on finance, healthcare, telco, and government, the verticals feeling the most pressure. The path Peterson describes is simple: let Sumo Logic handle incident management, let AWS move and grow the data in region, and check the sovereignty box without giving up operational readiness. Underneath sits a full-featured SIEM and Dojo AI, the agentic approach Sumo Logic launched earlier this year. The goal is not to replace analysts but to keep a human in the loop while handing proven, repetitive work to an agent. Fix one server, confirm the solution, then let an agent patch the other 599 under oversight. A SOC Analyst Agent reaches general availability at Black Hat later this year, alongside an MCP server. On observability, the differentiator is reading both structured and unstructured data without normalizing it first. A zip code is structured; a cryptic web hook error is not. Sumo Logic reads both, which feeds directly into faster time to identify and faster time to resolve. For any leader weighing sovereignty against uptime, Bill Peterson makes a clear case that they can finally live in the same plan. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Bill Peterson, Senior Director of Product Marketing, Sumo Logic LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic on the AWS European Sovereign Cloud (announced at Infosecurity Europe 2026): https://www.sumologic.com/newsroom Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AWS European Sovereign Cloud, data sovereignty, incident response, mean time to resolve, SIEM, security operations, Dojo AI, agentic AI, SOC analyst agent, observability, log analytics, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026, Matt Middleton-Leal, Regional Vice President for Qualys across Northern Europe, joins Sean Martin inside the Risk Operations Center built into the Qualys booth. The premise is blunt: cybersecurity has spent years getting good at measuring risk and almost no time getting good at fixing it. The Risk Operations Center, or ROC, is the Qualys answer to that imbalance. So what is a ROC? It is not a product. Middleton-Leal describes it as an operating model that pulls scattered risk signals together, ranks them by business context and financial impact, and drives them toward remediation. If a SOC looks in the rearview mirror at what already happened, the ROC looks through the windshield at the risk ahead. Why now? Because risk moves at machine speed. In an AI-driven world of frontier models and autonomous agents, Middleton-Leal argues that remediation tied to service desk tickets is already too slow. He shares what happens when a client prepares to deploy tens of thousands of new agents before anyone knows what those agents touch or where their data goes. The example that lands hardest is a number: 62 million risk findings across one client's combined tooling. Middleton-Leal walks through how threat intelligence, business context, and safe exploitability testing collapse that figure to under one percent of fixes that genuinely reduce loss. It is a concrete look at how to prioritize remediation instead of drowning in dashboards. There is a quieter shift underneath it all: financial risk quantification, long reserved for the largest banks, reaching companies that never had the analysts to build it. Working with Richard Seiersen, Chief Risk Technology Officer at Qualys, the company is building ways to answer questions like what a ransomware event would likely cost a business in your sector and region. Middleton-Leal closes with the one place every organization should start, whether they use Qualys or not. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Middleton-Leal, Regional Vice President, Northern Europe, Qualys LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ RESOURCES Qualys: https://www.qualys.com ITSPmagazine Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Richard Seiersen, Chief Risk Technology Officer at Qualys, co-author of "How to Measure Anything in Cybersecurity Risk" Connect with Matt Middleton-Leal on LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Middleton-Leal, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, Risk Operations Center, ROC, risk remediation, cyber risk quantification, exposure management, vulnerability management, Richard Seiersen, AI security risk, Infosecurity Europe 2026, machine speed remediation, security operations Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover fresh insights for church communications and digital ministry in this episode of the MyCom Church Communications and Marketing Podcast. This episode brings together digital ministry practitioners from the Phygital Ministry Fellows program. They share practical takeaways and deep reflections on building real relationships, fostering belonging, and creating spiritual spaces online.Whether you're a full-time digital pastor or new to online ministry, this episode will help you reimagine how to meet people in digital arenas—moving beyond simply broadcasting content to nurturing meaningful connection and community. You'll hear firsthand about real questions people carry into digital spaces, how to connect with younger generations, using pop culture as a bridge to faith, and the ethical considerations every church should make before trying the latest technology.(00:00) - Introduction: Rethinking Digital Ministry(02:08) - What Questions Are People Bringing Online?(05:00) - Belonging, Anxiety & Purpose in Digital Spaces(07:38) - Digital Spaces as First Stop for Spiritual Questions(09:39) - Are Online Relationships Really Shallow?(13:54) - Discord and Deep Community Formation(16:47) - The Gift of Vulnerability & Agency Online(18:58) - Markers of Trust in Digital Gatherings(21:41) - Rethinking Youth Engagement: Asking Better Questions(23:03) - Grieving the Old Models & Embracing Humility(24:08) - What Draws Young People to Online Spaces?(28:10) - Pop Culture as Sacred Text(32:14) - Theology of Incarnation and Presence in Digital Ministry(36:14) - Practicing Neighborliness in Virtual Spaces(37:48) - Ethics of Technology Use in Church(39:23) - Voices in the Wilderness: Pastoring Beyond the Walls(42:02) - Practical Takeaways for Digital Ministry(45:46) - Resources and ClosingMyCom is a production of United Methodist Communications. Find more episodes, show notes and links, and more resources for your communications ministry toolkit at www.ResourceUMC.org/MyCom-Podcast

Something has changed at the board level. Recorded in the media room at Infosecurity Europe 2026 in London, Ian Schenkel, VP Sales, EMEA & APAC of Intel 471, describes directors who no longer take security on faith. After a year of headline breaches from Jaguar Land Rover to Marks and Spencer and the Co-op, leadership wants proof rather than promises. What does the board actually want to know? A straight answer to one question: are we okay? Ian Schenkel starts with geopolitics. Nation-state activity, supply chain exposure, and shifting global markets all shape whether a business can keep running. Threat intelligence becomes the early warning system leaders use to decide where to move and which actors have a history of targeting their industry. The next question gets personal. Does this affect us? Have we already been hit? This is where Intel 471 leans on retroactive threat detection. When new indicators of compromise surface, an analyst can build detection queries in seconds against a SIEM, SOAR tool, SentinelOne, Microsoft, or Palo Alto, then report back to the board with a clear answer. How does intelligence reach the board without getting lost in the weeds? It travels as a story the board can act on. Intel 471 pulls its three core areas, cyber threat intelligence, attack surface management, and threat hunting, into a single report that scales from an executive summary to a detailed account of what was found and neutralized. The stories make it real. During merger rumors, an attacker registered a look-alike domain and emailed employees from it. In another case, Intel 471 warned an organization it did not yet work with about a politically motivated actor that was openly discussing it. The value is the early signal, long before perimeter and endpoint defenses ever engage. Sometimes the right move is not technical at all. It might be briefing executives on targeted ransomware or reminding employees to stay alert against the email that has not arrived yet. The throughline, as Ian Schenkel frames it, is prevention over reaction, and a board finally asking the right questions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ian Schenkel, VP Sales, EMEA & APAC, Intel 471 LinkedIn: https://www.linkedin.com/in/ianschenkel/ RESOURCES Learn more about Intel 471: https://www.intel471.com Connect with Ian Schenkel on LinkedIn: https://www.linkedin.com/in/ianschenkel/ Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Ian Schenkel, Intel 471, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, cyber threat intelligence, threat hunting, attack surface management, board reporting, geopolitical intelligence, early warning system, indicators of compromise, retroactive threat detection, business resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

At Infosecurity Europe 2026 in London, Matt Ellison, Director of Sales Engineering EMEA & APAC at Corelight, joins Sean Martin to unpack the visibility gap widening across security operations. The SOC is either drowning in data or missing the data that matters most. Corelight, custodian of the open-source Zeek project, builds a platform that turns raw network traffic into evidence teams can actually use. Why do today's most evasive attacks slip past endpoint detection? Because they are designed to. Ellison points to typhoon-style campaigns staged from network and hardware devices specifically to avoid EDR. When a platform sees all of the network traffic moving backwards and forwards, those moves stop being invisible. Seeing more is only half the battle. Ellison describes teams trapped by a fear of missing something, switching on every "just in case" detection until alert volume becomes its own crisis. The real question shifts from "what fired" to "what does this actually mean for my environment." How do you investigate a detection you cannot see inside? A black box hands down a verdict with no evidence behind it. Corelight takes an open approach, exposing the data behind every conclusion so analysts can follow a flow to its root cause and apply the one thing no vendor ships: their own knowledge of the network. The proof tends to show up fast. Ellison recalls a proof of value where, within thirty minutes, the team surfaced sensitive information moving unencrypted across the network. Other finds are smaller but telling, like a finance team's certificate using a weak cipher. Corelight even names its catch-all logs plainly, the "weird" log and the "unknown" log. Visibility feeds compliance too. Frameworks like NIS2, DORA, and GDPR demand evidence, not a tool humming in the corner that no one reviews. Ellison previews a coming release that adds asset classification, identifying every device on the network and explaining the why behind it. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Ellison, Director of Sales Engineering EMEA & APAC, Corelight LinkedIn: https://www.linkedin.com/in/matthewrellison/ RESOURCES Learn more about Corelight, including customer stories: https://corelight.com Zeek, the open-source NDR project Corelight maintains: https://zeek.org Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Ellison, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, network detection and response, NDR, Zeek, open source security, network visibility, threat hunting, SOC alert fatigue, EDR evasion, encrypted traffic analysis, NIS2, DORA, GDPR, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe in London, Pete Hannah, VP of Sales for Western Europe at Object First, joins Sean Martin to reframe a question many organizations still get wrong. The issue is not only how to keep ransomware out, but how quickly you can recover once it gets in. With Europe's regulatory landscape tightening, that distinction is becoming the difference between disruption and disaster. What does the UK Cyber Security and Resilience Bill actually demand? According to Pete Hannah, it reads less like a checklist and more like an operational resilience standard. It expects organizations to manage threats, prove they have tested their recovery plans, and treat resilience as a board-level responsibility with real financial penalties. More than ninety percent of the bill already applies in practice, so waiting for it to become law is a risk in itself. Why do backups matter so much? Because more than ninety percent of cyberattacks target them first. Pete Hannah explains that "immutable" has become a marketing word, and the meaningful test is whether anyone still holds the access to destroy protected data. Object First answers that with absolute immutability, independently tested, with zero destructive access for admins or compromised accounts. That protection is purpose-built for Veeam environments through the Ootbi appliance, the resilient bunker that stays standing even when every password is known and every other system is compromised. When recovery is guaranteed, teams stop worrying about whether they will recover and focus instead on how fast. How does a stretched IT team adopt this without adding overhead? Pete Hannah describes deployment as taking the appliance out of the box, racking it, connecting it, and pointing backups at it. For boards and CISOs under budget and resource pressure, simplicity is the selling point. It is easy to manage, easy to prove, and dependable when it matters. The proof is in the field. Pete Hannah shares stories of customers who survived worst-case scenarios because Object First was the only thing left standing, and one who tracked him down simply to say thank you. In an era where AI is accelerating attacks and a single compromised password has bankrupted companies, knowing you can recover is the new definition of good enough. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Pete Hannah, VP of Sales, Western Europe, Object First LinkedIn: https://www.linkedin.com/in/peterhannah/ RESOURCES Learn more about Object First: https://objectfirst.com Ootbi by Object First (Out-of-the-Box Immutability): https://objectfirst.com Watch: Anthony Cusimano of Object First at RSAC Conference: https://youtu.be/LMWuZ_NH1lA Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Pete Hannah, Object First, Ootbi, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, immutable backup storage, ransomware recovery, Veeam backup, absolute immutability, Cyber Security and Resilience Bill, cyber resilience, data protection, operational resilience, backup and recovery, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better. That insight changes everything, from how you position payments to how you build a team that can sustain growth as a challenger. In the latest episode of Scratch, Rory breaks down the playbook that lets Checkout compete with global giants. Brand preference wins 95% of B2B deals before salespeople ever show up- so your marketing owns the invisible 60% of the buyer's journey. Challenger brands win by picking one fight and building culture around it, not chasing everything competitors do. He reveals the three-part formula: focus your core business, build your culture, reinvest profit. Consumer marketing skills-data, insight, action-are B2B's secret superpower. And his rule: if you wouldn't say it at dinner, don't write it in marketing. The key takeaway: Brand preference wins deals - 95% of the time, the brands on the day-one top-five list are the ones that win. B2B buyers spend 60% of their journey before contacting a salesperson. Define your focus as a challenger - Compete on what's different, not on what competitors do better. Checkout only does digital payments to stay focused while competitors spread across multiple business lines. Three elements beat category norms - Focus on your core business, build the human operating system (culture, people, vision), then reinvest capital in new products. Consumer marketer skills are powerful in B2B - Data, insight, action, brand building, and performance marketing from the consumer world unlock B2B success. Understand stakeholder maps - B2B is complex: CTOs influence CFOs, recommenders influence buyers. Map those relationships to win. Simplify your language - Ditch jargon like "frictionless" and "seamless." Use words you'd use at dinner. Marketing becomes more interesting and understood. Marketing is logic and magic - Be both data-driven and creative. Avoid letting fiefdoms kill integrated work. Join everything together. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/chR0mn9Pum0 Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he's joined by Rory O'Neill of Checkout.com in this episode. Find Rival online at www.wearerival.com, LinkedIn  Find Eric on LinkedIn Find Rory on LinkedIn  Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

In diesem Podcast zeige ich dir Schritt für Schritt, wie du mit TikTok und KI (AI) ein Online Business aufbauen kannst und damit 100.000€ erreichen kannst, auch wenn du komplett bei 0 startest. Die meisten nutzen TikTok nur zum Scrollen… Während andere damit echte Einnahmen generieren. Und genau hier kommt KI ins Spiel. In diesem Video erfährst du: - Wie du TikTok nutzt, um Reichweite aufzubauen - Welche KI Tools dir die Arbeit abnehmen - Wie du daraus ein skalierbares Business machst - Wie du deine ersten Einnahmen generierst - Wie du Schritt für Schritt auf 100.000€ kommst Egal ob du Anfänger bist oder schon erste Erfahrungen hast, diese Strategie funktioniert aktuell extrem gut.

Every business occasionally focuses on the wrong tasks. Staying on task means making more money quicker. Dive in while we talk #'s and how we focus on things that bring more money while requiring less time.   https://dentco.us https://instagram.com/dentcopdr

Drop us a message!Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn't just blend into the noise.We also speak to Catherine, exploring why attention spans aren't as short as marketers think, and how to determine the ideal video length for social platforms in 2025.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Episode Summary In this listener mailbag episode, Cary answers questions from listeners about how to get more practical with ChatGPT. He talks through where to find useful AI training, how to "just talk to it" using his four-part framework, and how someone working alone can use ChatGPT as a brainstorming partner. The big message is simple: don't overthink the prompt. Treat ChatGPT like a capable coworker, give it context, explain what you need, and invite it to ask questions. 3 Key Takeaways Look for AI training that matches your real work. Cary recommends finding resources that are practical, honest, and relevant to your role or industry instead of relying only on broad success stories or random prompt lists. Use Cary's four-part framework when talking to ChatGPT: What are we doing? Why are we doing it? What does success look like? Do you have any questions for me? ChatGPT can be a brainstorming partner, especially if you work alone. Cary suggests explaining your situation, what you miss from having coworkers, and asking ChatGPT how it can help you think through ideas, decisions, or projects. AI Institute Link referenced in show: https://academy.smarterx.ai/courses#departments Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :

The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In diesem Podcast zeige ich dir Schritt für Schritt, wie du ein Online Business aufbauen kannst: ohne Startkapital, ohne Vorkenntnisse und komplett von null. Ich würde heute eine Social Media Agentur / AI Business starten und lokalen Unternehmen helfen, über Instagram, TikTok & Co. neue Kunden zu gewinnen. In diesem Video lernst du: • Wie du ohne Geld dein erstes Business startest • Wie du deine ersten Kunden gewinnst (auch ohne Erfahrung) • Wie du mit einer Social Media Agentur 10.000€/Monat erreichst • Welche Fehler dich davon abhalten erfolgreich zu werden • Wie du das Ganze skalierst Das Ganze ist kein Theorie-Video, sondern genau das, was ich heute machen würde, wenn ich nochmal bei 0 anfangen müsste.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Drop us a message!B2B social media done right is one of the most powerful commercial tools a brand has… but most get it wrong.In this episode of Social In 10, we're joined by Sarah Stephenson, Social Media Director at tmp, to explore what high-performing B2B social really looks like. Sarah shares how to build a global social media function that delivers consistent commercial impact, what separates a winning LinkedIn paid strategy from one that just drives impressions, and what genuine thought leadership looks like on LinkedIn today.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Favour Obasi-ike, MBA, MS provides a deep dive into the 2026 scheduling landscape, comparing Cal vs. Calendly. As a digital marketing expert, he explores the benefits of white-labeling, custom APIs, and recurring events. The discussion addresses the polarizing nature of scheduling links in professional networking and offers a guide on using these tools to maintain a long-term business presence. Favour emphasizes that while Calendly is a pioneer, Cal.com's open-source nature provides unique flexibility for modern entrepreneurs. Check Calendly.com vs Cal.com on G2 Reviews here.Who is this for?This content is tailored for entrepreneurs, small business owners, and digital marketers who want to streamline their online booking systems. It's for those deciding between established tools like Calendly and open-source alternatives like Cal.com to manage their time and client interactions more effectively.Key MomentsFavour introduces Cal.com as a powerful alternative to Calendly, highlighting that many features Calendly charges for are free on Cal (03:43). He breaks down a comparison chart, noting that Cal offers custom routing logic, custom domains, and two-way Salesforce/HubSpot synchronization—features often missing or restricted in Calendly (05:36, 08:33).A significant portion of the room debates the etiquette of scheduling links, with some participants viewing them as "self-serving," while others defend them as essential tools for protecting a creator's time (13:11, 16:22).Favour also explains the authenticity of Trustpilot reviews, emphasizing the platform's transparency in business validation (09:56).Timestamps00:18 – Introduction and shoutouts to the Business and Marketing House.02:26 – Discovering Cal.com: A backstory from LinkedIn to Berlin.04:29 – The legacy of Calendly and its impact on time management.05:36 – Feature Breakdown: Custom routing, domains, and API access.08:33 – Integration Deep Dive: Salesforce, HubSpot, and two-way sync.09:56 – Understanding Trustpilot: How to verify business authenticity.13:11 – The "Pain in the Ass" Factor: A debate on scheduling link etiquette.20:45 – Best practices for using schedulers in podcasting and networking.FAQsIs Cal.com really free? Favour notes that many features Calendly charges for are available for free on Cal.com.What is "white-labeling" in scheduling? It allows you to remove the platform's branding and use your own domain, a feature unique to Cal.com.Why do some people hate scheduling links? Some find them impersonal or "self-serving," preferring direct email or text communication to set meetings.How does Cal.com sync with my CRM? Unlike some tools that only offer one-way sync, Cal.com provides a two-way synchronization with platforms like Salesforce and HubSpot.Action StepsAudit Your Booking Flow: Review your current process and identify if you are paying for features that could be free elsewhere.Check the Comparison: Visit the Cal.com vs. Calendly chart to see which tool aligns with your technical needs.Verify Your Presence: Ensure your business is claimed on platforms like Trustpilot to build authentic social proof.Soft-Launch Your Link: Pair scheduling links with a personal note to avoid the "self-serving" perception.Test Custom Domains: If using Cal.com, explore custom domains to enhance your professional branding.Ready to Rank? Book Your SEO & Web Dev Services Today

Behind The Entry PodcastsWant to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today. 

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

In this episode of The ChatGPT Experiment, Cary walks through three simple ways to personalize tools like ChatGPT and Claude so they feel more useful, relevant, and tailored to how you work. He covers custom instructions, memory, and connectors or sources, explaining how each one can help you get better answers, cut down on annoying habits, and connect AI tools to the apps and files you already use. 3 Key Takeaways Custom instructions are a great starting point. Cary explains how they help shape the way ChatGPT or Claude responds, including tone, length, writing style, and things you do or don't want. Memory is worth checking once in a while. Cary compares memory to a backpack and encourages listeners to review what the tool remembers, delete what is no longer useful, and correct anything that feels off. Connectors and sources can make AI more useful. By connecting tools like Google Drive, Gmail, Canva, Fireflies, Adobe PDF, or other apps, users can create smoother workflows and get more value from their AI tool. Resources Mentioned In The Show: Find downloadable files to customize your own set of instructions for both ChatGPT and Claude here. Link to Episode 93 - the AI Prompt Master - as mentioned in the show Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.

In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway:  1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

As retailers look to turn shopper relationships into media businesses, Dick's Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service. David Young, VP of Retail Media at Dick's Sporting Goods, joins The Big Impression podcast to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded, competitive and performance-driven. For Young, the differentiator comes down to experience, trust and understanding intent in moments that matter to consumers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS highlights Pinterest as a visual search engine with unmatched content longevity (up to 5 months). Unlike social media, he explains that Pinterest captures users at the start of their purchasing journey. His key strategies include keyword-rich pins and claiming website property to drive sustained, unbranded discovery and sales in 2026.Who is this for?This content targets entrepreneurs, content creators, and business owners seeking to optimize marketing via Pinterest for enhanced online visibility and sales through strategic content distribution.Key MomentsPinterest offers a significantly longer content lifespan (3.5-5 months) vs. Instagram (19-72 hours), crucial for long-term branding and content compounding (00:49-02:04, 07:43-08:46).As a visual search engine, 96-97% of Pinterest searches are unbranded, indicating high user intent for discovery. Keywords in images/descriptions are vital for discoverability (08:50-10:10).Pinterest allows claiming website property for content ownership (26:15-26:39) and is a key platform where users begin their purchasing journey (34:34-35:18).FAQsHow long do pins last?3.5 to 5 months, creating a compounding interest effect on your traffic.Is Pinterest social media?No, he positions it as a visual search engine where user intent is discovery and purchase.What are unbranded searches?97% of searches don't include a brand name, giving every business a fair chance to be found.Action StepsResearch Keywords: Find terms users use to discover solutions in your niche.Optimize Pins: Use high-quality visuals paired with keyword-rich descriptions.Claim Website: Verify your domain on Pinterest to secure content and boost SEO.Repurpose Content: Move short-lived social posts to Pinterest for long-term visibility.Track Analytics: Monitor which pins drive the most "starts" in the purchasing journey.Ready to Rank? Book Your SEO & Web Dev Services Today

Drop us a message!Brand partnerships in the creator economy aren't just about follower counts, they're about fit, trust, and long-term credibility. Get it wrong, and you risk the one thing that makes a creator valuable in the first place: their audience's trust.In this episode of Social In 10, we sit down with Sammy Parker, Brand Partnerships Lead at Calfreezy - one of the UK's largest YouTubers - to pull back the curtain on how brand deals really work at scale.Sammy shares how social media now plays a central role in securing commercially meaningful partnerships, how he evaluates whether a brand is genuinely the right fit rather than just financially attractive, and how he navigates the challenge of balancing brand objectives with audience trust across content that spans food, sport, and travel.Plus, Paid Media Manager Ben Gould from the Giraffe Social team joins us to discuss how he tackles a challenge every performance marketer faces: how to approach creative testing for paid ads to improve performance over time. Because in paid social, it's increasingly creative variation that separates campaigns that scale from those that stall.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Episode Summary In this episode, Cary talks about a common pattern he is seeing in workshops and keynotes: people are using AI tools like ChatGPT or Claude, but they are only using them in small ways, like rewriting emails or checking spelling. He describes this as being "stuck in first gear." The bigger opportunity, Cary says, is to treat AI like a capable intern that can help shrink the "busy middle" of work — the part where most of the time and mental energy gets spent. The key is to have real back-and-forth conversations with the tool, give it context, ask questions, and stay curious. 3 Key Takeaways Using AI is not the same as benefiting from AI. Cary shares that many organizations have people using AI, but only a small number feel they are getting meaningful results from it. AI can help with more than quick fixes. Instead of only using it to polish emails or spell-check documents, Cary encourages listeners to use it as a problem-solving partner. The best results come from conversation. Give the tool context, ask how it can help, follow up with "tell me more," and keep exploring. That is where the real value starts to show up. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Agentic AI was the theme that pulled away from the pack at RSAC Conference 2026. Tony Anscombe of ESET makes the case that once AI shifts from being directed by humans to operating with its own objectives and logic, the security surface changes with it, and organizations are being forced to rethink what they protect and how. At the show, ESET announced two products that meet that moment head on. The ESET AI Skills Checker is a free-to-use tool coming to market. ESET AI Protection looks inside AI sessions on the endpoint, flagging sensitive data leakage, malicious links returned by AI systems, and suspicious behavior, and surfacing it all inside normal cybersecurity operations for investigation, blocking, or detection. Tony closes with a reminder worth keeping. His first RSA was in 1998, and the technology he worked on then (sandboxing, dynamic code, remote windowing, encryption, authentication) mirrors a lot of what walks the RSAC Conference floor today. The packaging evolves, the core principles do not. Build forward, but do not lose sight of what the past already proved. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES Learn more about ESET: https://www.eset.com ESET AI Skills Checker and ESET AI Protection: https://www.eset.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, AI security, RSAC Conference 2026, threat intelligence, MDR, EDR, endpoint security, AI Skills Checker, AI Protection, cybersecurity community, multifactor authentication, cybersecurity evolution Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cybersecurity assurance was supposed to give boards, regulators, customers, and partners a clear answer to one question: can the security of the organizations they depend on actually be trusted? In 2026, that answer is harder than ever to come by. Supply chains are sprawling, attackers are pivoting through third parties, and too many assurance reports still rely on questionnaires, self-attestations, and frameworks that have not kept pace with the threat landscape. The 2026 HITRUST Trust Report calls that gap what it is: a Trust Crisis. In this Brand Spotlight, Vincent Bennekers, VP of Quality at HITRUST, walks through what four years of performance data across thousands of certified environments now show: 99.62% of HITRUST-certified environments remained breach-free in 2025. That stands in stark contrast to industry surveys reporting that more than 40% of organizations have experienced a breach. Vincent Bennekers is direct on why the numbers hold up: prescriptive controls, a centralized quality review, and an assurance methodology built for measurable outcomes rather than checkbox compliance. Healthcare makes the point even sharper. HITRUST examined the top fifty breaches on the HHS OCR breach portal, the public listing some in the industry refer to as the wall of shame. None of them occurred in a HITRUST-certified environment. For an industry that consistently ranks as the most breached and the most expensive to breach, that is a signal worth pausing on. Quality of the report itself matters as much as the framework behind it. Vincent Bennekers describes a layered review model with automated and manual checks, independent reviewers, and centralized HITRUST quality assurance prior to issuance. Every certification HITRUST issues goes through that same review. Stakeholders consuming any other assurance report should be asking exactly how its integrity is being ensured, and what is actually behind the stamp. Supply chain risk is the throughline. The 2025 Verizon Data Breach Investigations Report found third-party-involved breaches doubled, climbing from 15% to 30%. HITRUST requires service provider coverage, mandatory in the r2 assessment and optional but heavily adopted in the e1 and i1, where over 80% of organizations are choosing to address service provider controls thanks to a streamlined inheritance model. The report closes with a five-step roadmap for stakeholders: shift from flexible compliance to threat-intelligent assurance, verify assurance report integrity, reduce supply chain exposure, secure AI implementations through prescriptive controls, and reassess the definition of good information security assurance. Vincent Bennekers is clear that AI belongs in this conversation now, with HITRUST offering AI certification to address risks across data protection, model integrity, and automated decision-making. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vincent Bennekers, VP of Quality at HITRUST LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/ RESOURCES Learn more about HITRUST: https://hitrustalliance.net/ Download the 2026 HITRUST Trust Report: https://hitrustalliance.net/trust-report Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Bennekers, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, 2026 HITRUST Trust Report, trust crisis, cybersecurity assurance, third-party risk, supply chain security, healthcare cybersecurity, HHS OCR breach portal, HITRUST certification, r2 certification, e1 certification, i1 certification, threat-intelligent assurance, AI security certification, information risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest marketing, by Favour Obasi-ike, MBA, MS, is an underserved yet high-value platform for business marketing in 2026. Its search engine nature (with most searches unbranded - 96%) positions it as a top channel for discovery, long-term engagement, and trust-building. Businesses can claim ownership, upload vast content portfolios, analyze data, and target ads with precision.Using the “ABC method,” well-keyworded content ranks for a range of searchable interests, allowing businesses to be found at the inspiration and planning stage when buyers' intentions are forming. Unlike other platforms, content longevity on Pinterest is measured in months, not days. Claiming your business website and properly optimizing pins ensures success both organically and via ads.Who Is This For?Entrepreneurs and small business owners looking to grow in 2026 Marketing professionals interested in visual/search-driven channels Product creators, service providers, and content creators (e.g., realtors, filmmakers, bloggers, coaches, local businesses) Anyone ready to leverage Pinterest for long-term, evergreen digital presenceKey Moments & TimestampsUnbranded Search Power: 96-97% of Pinterest searches are unbranded, opening opportunities for discovery [00:00:56]Pinterest for Movie Rollouts: Using Pinterest to showcase behind-the-scenes content and build genre-based boards [00:04:31]Pinterest vs. Other Platforms: Content “shelf life” on Pinterest (5 months vs. Instagram's 72 hours) [00:30:32]Pinterest Business Setup & Best Practices: How to set up, claim your website, and configure DNS for business accounts [00:07:43], [00:24:03]SEO “ABC Method”: How to use keyword permutations for expanded content (“house design A/B/C”) [00:39:56]Strategic Planning: Seasonal and trend-based planning, planning ahead for events (like Christmas trees in May) [00:44:43], [01:12:43]Pinterest Ads & Analytics: Insights on lower ad spend and granular audience targeting (zip code, CSV lists) [00:49:03], [01:19:16]Content Ownership: Importance of claiming accounts for copyright protection [00:26:21]Who Uses Pinterest?: Myths busted (all ages, beyond “mom” niche) [00:31:35]FAQsQ: Who should use Pinterest for business?A: Any business with visual or searchable content—real estate, events, products, media, bloggers, consultants, etc.Q: How long does a Pinterest Pin last?A: Pins can drive engagement for 5+ months, far surpassing standard posts on other social networks.Q: What is the “ABC Method”?A: A keyword expansion technique: type your main keyword + a/b/c to discover long-tail search terms and trends.Q: How does claiming my website help?A: It ensures copyright protection, authenticates the brand, and boosts SEO with backlinks and verified authority.Q: Can Pinterest be used for local business and events?A: Yes! Geotargeting and CSV uploads for ad targeting allow granular, locally focused campaign delivery.Action StepsCreate/Upgrade Business Account: Use your business email and claim your website in settings with DNS/TXT verification.Keyword Research via “ABC Method”: Expand content ideas using variations/keywords relevant to your offering.Content Planning for Longevity: Batch and schedule pins ahead of seasonal trends/events (e.g., Christmas, product launches).Design Saveable, Searchable Pins: Focus on unbranded, interest-based images and videos with clear, keyworded titles/descriptions.Claim Socials & Connect Analytics: Integrate Instagram and check analytics to track saves, clicks, and traffic.Experiment with Ads: Layer promoted pins using zip code and audience data for targeted exposure.Monitor & Adjust: Regularly check pin performance and tweak strategy for conversion, traffic, and save rates.2026 Growth MindsetPinterest isn't just another marketing channel—it's an evergreen engine for discovery, conversion, and enduring brand relevance in the fast-changing digital world.Ready to Rank? Book Your SEO & Web Dev Services Today

How can MORE be BETTER? Often more is worse. Let's talk about the "right" more and get your business to the next level.   The MORE podcast.   https://dentco.us https://instagram.com/dentcopdr https://youtube.com/@servicemarketingpodcast      

Tune into expert AI and marketing strategies designed for entrepreneurs and brands striving to become indispensable with Favour Obasi-ike, MBA, MS. Explore technical SEO, AI marketing techniques, and actionable tactics to boost your visibility and revenue. This episode offers real-world advice to help you master digital marketing and grow your social business online and offline.Favour discusses the essential steps every business owner and brand builder should take to ensure their website and content are recognized, trusted, and indexed by Google. Topics span from domain acquisition and technical setup to organic SEO strategies and evaluating digital visibility. Focusing on the importance of foundational elements like DNS records, consistent quality content, and leveraging free Google tools, Favour makes the case for building a strong organic presence before running ads, ensuring long-term growth and authority online.Who Is This For?Entrepreneurs and small business owners Marketing professionals Website owners and bloggers Anyone aiming to improve online visibility and brand authorityIndividuals seeking long-term digital growth through SEOKey Moments & TimestampsSetting the Stage: Importance of Google for brand recognition and longevity online [00:00:04]The Brand/Google Question: Do you have a brand, and does Google know it? [00:00:36]Domain as Digital Identity: The role of domains for branding, using dovid.com as an example [00:02:05]Identifying Website Issues: Live advice and examples about email deliverability, domain authentication, and DNS health [00:10:33]Google's Free Tools: How to check if your site is indexed using site:domain.com and Google's experimental "learn-about" feature [00:19:37]Organic SEO Before Ads: Why you shouldn't run ads before building organic foundations [00:38:00]Technical Foundations: Importance of DNS, MX records, sitemaps, and technical configuration for trust/visibility [00:27:26]EEAT: Google's acronym – Experience, Expertise, Authority, Trust [00:46:58]Content Longevity vs. Social: Focus on blogs and evergreen content vs. ephemeral social posts [00:51:43]DIY Check: Step-by-step guide to see if you're indexed (site colon search) [00:54:07], [00:55:52]Action Wrap-Up: How to connect, get audits, and next steps [00:57:11], [01:00:13]SEO SummaryBrand = Domain: Your digital “home” is your domain; it's the anchor for all brand activities.Google Recognition: Being online is not enough—Google must be able to identify, trust, and index your content.Technical Health: Essential to configure DNS, email authentication (SPF, DKIM, DMARC), sitemaps, robots.txt, and page speed.Organic First: Build trust and visibility via organic SEO efforts before investing in paid ads for better ROI and lower cost-per-click.Content Quality: Content must have structure, value, and meet EEAT standards. Consistent publishing and context matter.Indexing Check: Use site:yourdomain.com and Google's “learn-about” experiment to see how visible your pages are.SEO Tools: Google Search Console, nslookup, and DNS health tools are critical for monitoring visibility and deliverability.Top FAQsHow do I check if Google knows my brand?Search site:yourdomain.com on Google to see indexed pages.What is the Learn About experiment?A Google tool (learning.google.com/experiments/learn-about/signup) to see what Google knows about your brand.Why do I need SPF, DKIM, and DMARC?These email authentications improve deliverability and trust.Should I run ads before optimizing SEO?No—establish organic foundations first to save money and increase effectiveness.What makes content rank well?High-quality, structured, relevant content that demonstrates EEAT (experience, expertise, authority, trust).Action StepsCheck your brand's index status with site:yourdomain.com on Google.Set up or update DNS, SPF, DKIM, and DMARC records.Connect your site to Google Search Console and submit a sitemap.Audit and improve page speed, structure, and content quality.Start a blog and focus on evergreen, helpful content answering audience questions.Use the Google “learn-about” experiment to gauge your brand's digital presence.Build organic authority before launching paid ad campaigns. Consistently monitor, update, and scale your SEO and brand foundation.Ready to Rank? Book Your SEO & Web Dev Services Today

For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That's all well and good, but Ace Hardware wants to make sure it doesn't lose sight of its core and unique offering.  On this episode of The Big Impression, Molly Hjelm, corporate VP and head of retail media at Ace Hardware, explains why embracing the unique advantages retailers already have — merchant relationships, localized inventory, customer trust and real-world shopping behavior — helps propel the media side of the business.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sztuczna inteligencja zmienia marketing szybciej niż kiedykolwiek wcześniej. Automatyzacja, analiza danych i nowe narzędzia AI otwierają przed firmami ogromne możliwości, ale jednocześnie rodzą pytania o rolę człowieka, bezpieczeństwo danych i przyszłość pracy marketerów.

No one can deny AI is here to stay and helping business level up. But leaning too hard into AI can create a cold environment. Balance human touch with Ai for the best of both worlds to get the most for your clients and experiences. Dive in as we point to Ai advantages and human strategies for the best business.   https://dentco.us   https://instagram.com/dentcopdr   https://youtube.com/@servicebusinesspodcast  

AI has made it easier than ever to move faster, produce more, automate workflows, and build leaner systems, but speed alone does not create sustainable growth. Part one of this connected conversation challenges the belief that constant sacrifice, permanent sprint mode, and “all gas, no brakes” ambition should be the default path for entrepreneurs, founders, creators, and growth-minded leaders trying to grow faster with AI. The danger is not just moving faster. The danger is believing faster means you can handle more without consequence. AI can support execution, ideation, communication, and productivity, but it cannot replace judgment, self-trust, infrastructure, recovery, or the human capacity required to sustain what you are building. A necessary sprint is different from self-abandonment. A sprint has a reason, a start, a finish, a communication plan, a recovery plan, and a purpose everyone understands. Permanent sacrifice has no finish line, no recovery plan, and often leaves your health, family, peace, relationships, and capacity quietly paying the invoice. Challenge yourself to “Face Your Actual 24” and not your fantasy version of productivity. Look honestly at what your day requires, what needs protection, what needs to move forward, and where AI can support your systems without becoming a substitute for discipline, boundaries, discernment, or real infrastructure. Growth should include “pockets of sunshine” inside the life you are actually living, not just a future version of success you hope will finally give you permission to breathe. This is not anti-AI, anti-growth, or anti-ambition. It is a wake-up call to stop treating sacrifice as the strategy. Growth should not require losing yourself, your family, your health, or your peace in the process, because if the business grows but the life around it breaks, what are you really building? Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Favour Obasi-ike, MBA, MS demystifies the Facebook Ads Library and LinkedIn Ads Library, providing a detailed walkthrough on using them to research competitors, understand ad trends, and inspire ad creation. He emphasizes the distinction between B2C (Facebook/Meta) and B2B (LinkedIn) advertising, noting LinkedIn's higher cost and intent focus, while underscoring the importance of organic branding as a foundation for paid marketing. Favour Obasi-ike demonstrates how leading companies deploy these tools, showcases nuanced platform differences, and compares cost-per-click across Meta, LinkedIn, Google, and TikTok. He also shares new insights on LinkedIn's evolving platform—including paid advice sessions—and explores the promises and pitfalls of AI-powered website builders, warning of current technical limits while highlighting practical safeguards. Throughout, he connects performance measurement, ad copy, landing page optimization, and conversion intent, offering actionable advice on research, conversion strategy, and digital asset protection for marketers and SEO professionals alike.Who Is This For?This podcast episode is ideal for:Marketing professionals, digital strategists, and business owners interested in mastering social media advertising.Anyone seeking practical strategies on using Facebook and LinkedIn Ads Libraries for competitor research, inspiration, and campaign optimization.Individuals curious about the evolving role of AI in SEO, website development, and digital marketing.Key Moments & TimestampsIntroduction to Ads Libraries: difference, power, and practical links – 00:00:03How to use Ads Libraries for research and competitive insight – 00:01:43Detailed comparison of search/filter functionalities (LinkedIn vs. Facebook/Meta) – 00:02:41Limitations: lack of public ad performance analytics – 00:06:25Roleplay: live demonstration with Nvidia and King Kong Marketing – 00:09:15Analyzing ad count and demographic distinctions (B2B vs. B2C) – 00:13:29Using ad longevity and impression markers for campaign inference – 00:14:33Brand presence & organic/paid synergy on platforms – 00:15:28Cost comparison: LinkedIn, Facebook, Google, TikTok – 00:36:14, 00:40:52Best practices: building organic presence before paid campaigns – 00:34:32Discussion: AI website building (pros, cons, future-readiness) – 01:00:41Safeguarding your digital assets and monitoring website readiness – 01:03:09Takeaways: action steps for competitive research and campaign improvement – 01:19:40FAQsQ: What's the biggest difference between Facebook and LinkedIn Ads Libraries?A: Facebook excels at B2C and provides wide targeting, while LinkedIn is tailored for B2B audiences and offers granular demographic filters (00:01:43, 00:13:29).Q: Can I see ad performance and conversion data in these libraries?A: No, performance analytics (like conversions or spend) are not publicly available, but ad frequency, longevity, and low-impression markers offer hints (00:06:25, 00:14:33).Q: Does Favour Obasi-ike recommend using AI website builders?A: They're rapidly evolving, but typically restrict customization and future scalability; always check if your site is AI-ready and back up your code (01:00:41, 01:03:09).Q: How does LinkedIn compare on ad costs?A: LinkedIn is typically $2–$6 per click, more expensive than Facebook and Google, recommending high-ticket or B2B campaigns for ROI (00:36:14, 00:40:52).Action StepsResearch Your Competition: Use Facebook and LinkedIn Ads Libraries to analyze competitors' creative, targeting approaches, and landing pages.Prioritize Organic Presence: Build robust, consistent brand profiles before investing in paid ads (00:34:32).Calculate Platform ROI: Factor in cost-per-click, sales cycle, and campaign intent before allocating budget.Test & Optimize Landing Pages: Ensure ad links align with campaign copy and optimize for conversions.Evaluate AI Tools Carefully: Use AI web builders with caution, regularly back up site code, and assess AI-readiness (01:03:09).Leverage Platform Updates: Explore new LinkedIn offerings like advice sessions for enhanced professional monetization (00:26:56).Safeguard Digital Assets: Keep site ownership and editability top-of-mind for future scalability and security.For a complete learning experience, review the episode's full discussion and check out the referenced Ads Libraries at the top of the chat (01:20:03).Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS guides listeners through the foundational role of URLs in digital visibility and SEO for 2026. URLs serve as digital identities for every webpage; their language and structure determine how easily search engines and AI platforms can find and rank your content. By adopting precise, location- and intent-based URL strategies—and regularly reviewing for duplication or outdated naming—websites can dramatically improve both local and global search performance.Further, Favour Obasi-ike explains upcoming trends, including Google's move toward localized and entity-based search, and emphasizes taking action for long-term organic traffic.Who Is This For?This episode is for entrepreneurs, business owners, digital marketers, content creators, and anyone building or managing a website in 2026 who wants to improve SEO, increase visibility, and better understand the critical role of URLs and digital real estate in organic search results.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table. Misbah breaks down the post-iOS 14 reality and reveals the exact playbooks modern challenger brands are using to scale today. In this episode, we cover: The Post-iOS 14 Reality: Why the entire class of brands built on cheap paid ads simply no longer exists. Year-One CPG Playbooks: What the fastest-growing brands actually do in their first year (hint: it has nothing to do with media spend). Killing Vanity Metrics: Why follower count is the metric that refuses to die—and what you should be measuring instead. TikTok Shop's True Role: How to properly integrate it into your modern marketing mix. Measuring the Unmeasurable: How to spot the "halo effects" that prove social is working before the revenue data catches up. The AI Equalizer: Why "taste" is the last true differentiator for marketers in a world where everyone has the same AI tools. Watch the video version of this podcast on YouTube: https://youtu.be/v5lbv-u9bOk Links & Resources:

This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today