Podcasts about marketing podcast

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

In this episode we compare Formula 1 and business and how speed can boost your business in a big way (just like a 2 second pit stop)   Come listen now and gain valuable insights to boost your business   https://instagram.com/dentcopdr https://dentco.us #marketing #marketingpodcast

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. Customer Interviews Workshop (Starts Sep 15)No Whisper Ideas Weekly Post 

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts. You'll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action. Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work. Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies

For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning, to the importance of risk-taking, Adam shares key lessons learned from 400 episodes and offers a candid look at what's next for the industry. Did we miss any questions? Comment below or email us! Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

UPCOMING FREE WORKSHOP: "Creating A Marketing Strategy Project With ChatGPT", 9/17/25 - Register Here Episode Summary In this solo episode, Cary tackles one of the biggest frustrations professionals face with ChatGPT: getting vague, unhelpful answers even after what feels like a clear prompt. He shares a simple, powerful four-part framework that transforms how you communicate with AI—turning ChatGPT from a guessing machine into a real thinking partner. Whether you're writing emails, analyzing data, or building training materials, this framework helps you get clearer, more actionable results every time. 3 Key Takeaways Most people treat ChatGPT like Google—and that's the problem. It needs clear instructions, context, and expectations, just like a new team member would. The Four-Part Framework includes: 1) What are we doing? 2) Why are we doing it? 3) What does success look like? 4) Do you have any questions for me? Better prompts = better results. By giving structure and clarity upfront, you save time and frustration later. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Vous avez du mal à savoir quel contenu créer et comment tout connecter pour que votre stratégie marketing ait vraiment un impact ?Dans cet épisode pour le podcast Coulisses de marques, Tiffany Clemenceau interroge Sandie Giacobi sur la manière dont nous avons construit un écosystème de contenu cohérent autour de notre agence My Marketing Xperience.Sandie partage en détail notre vision, nos choix stratégiques et les coulisses de notre contenu : podcast, newsletter, LinkedIn… et même le livre Homo Entrepreneurus.Au programme :Comment nous avons structuré notre écosystème de contenu pour qu'il serve notre stratégie d'acquisitionPourquoi le personal branding est un levier fort (et comment éviter les déséquilibres quand on est deux associées)Les étapes et les erreurs dans la création de My Marketing PodcastPourquoi nous avons arrêté notre chaîne YouTube malgré ses bons résultatsLes vraies raisons qui ont poussé à écrire un livre en lien avec la préhistoire (si si !)Nos conseils si vous voulez créer du contenu régulier.Un échange sans langue de bois, pour toutes celles et ceux qui veulent créer du contenu qui compte, sans y passer leurs semaines.A PROPOS DE TIFFANY CLEMENCEAUSite webLinkedIn

Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9's groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today's world. Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication. In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams. If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best.

Ever wonder how you can take down Goliath even though your just David? Come lend an ear and well show you how you can methodically slay the giant business dragon.   https://dentco.us https://instagram.com/dentcopdr  

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting  Why studying content creators beats studying coaches  The shift from passive to active content creation  Content creation systems that actually work What's not working anymore Connect with me:  Website Join our email list! Instagram Pinterest Connect with Dielle The WOC Business Show Instagram Youtube Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That's the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics. In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it's a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You'll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark. Whether you're pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions. Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy.

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales. Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies

**How to Humanise Your Brand in the Age of AI**   *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners   - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority)   - Practical ways to humanise your brand, connect authentically, and stand out   - Combatting AI bias and why your unique voice matters now more than ever   - Tools and tips Fiona uses daily for business *and* life efficiency   Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!

UPCOMING FREE WORKSHOP: "Creating A Marketing Strategy Project With ChatGPT", 9/17/25 - Register Here Episode Summary In this episode of The ChatGPT Experiment, Cary welcomes Michael Stelzner, founder of Social Media Examiner and host of the AI Explored podcast. Michael shares his journey from launching Social Media Examiner to becoming a leading voice in helping marketers and entrepreneurs understand and apply AI. They dig into how AI mirrors the early days of social media, the importance of empathy and clarity in podcasting, and how to smartly navigate emerging trends without getting overwhelmed. It's a deep, honest, and practical conversation for anyone looking to stay ahead in a changing world. 3 Key Takeaways Empathy Leads the Way: Whether podcasting or creating content, always bring it back to the listener's level. Make things clear, practical, and useful—especially when the topic (like AI) can be overwhelming. Experiment Before You Invest: Michael's approach to new trends—like AI—is to test, track, and validate before going all in. From podcasts to events, he uses surveys and behavior data to guide decisions. Hire for Strategy, Not Just Tasks: Instead of filling a role with one person, think AI-first. Use tools to handle the busywork, and if you do hire, make it someone who can build AI-enhanced systems and strategy. About Michael Stelzner Michael Stelzner is the founder and CEO of Social Media Examiner, one of the most trusted sources for marketing insights and trends. He's the host of two top-rated podcasts: Social Media Marketing and AI Explored, where he breaks down complex topics into digestible, practical advice. Michael is also the creator of Social Media Marketing World, a major annual event that brings together marketers from around the globe. Known for his deep curiosity and clear teaching style, Michael is a longtime guide for marketers navigating change—now with a strong focus on AI. Explore more of Michael's work at Social Media Examiner Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

The SAI Service Marketing podcast has over 1000 episode and over 100k listens with subscribers worldwide. Come listen to over 30 years knowledge and experience in marketing strategy with actionable tips from Brian Jump.   https://dentco.us   https://instagram.com/dentcopdr    

If you're a coach, blogger, or online entrepreneur struggling to make consistent income from your digital products, you're not alone. Most creators try to sell one digital product and fail because they're missing a crucial piece of the puzzle: a systematic approach that transforms low-paying customers into high-value clients. In my latest episode of The Blogger Genius Podcast, I revealed the exact AI-powered system that successful creators use to build $10,000+ monthly businesses. This isn't theory—it's the proven strategy that MiloTree users like Sarah have used to grow from 200 email subscribers to $11,000 monthly revenue in just six months. In this post, we'll unpack how to create a digital product ladder, use AI to build your entire system, and leverage MiloTree to handle all the tech without the headache. Show Notes: MiloTree Free Plan Digital Product Ladder AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Most Digital Product Creators Fail (And How to Avoid Their Mistakes) The biggest mistake creators make is building products they're passionate about instead of solving problems people actually pay to solve. Before you create anything, your digital product idea must pass what I call the “Purchasing Triggers Test.” Your product needs to do at least two of these six things: Make someone money Save them money Save them time Move them toward happiness Move them away from pain Raise their social status If your idea doesn't hit at least two triggers, don't build it. You'll waste months creating something nobody wants to buy. Let's test this with a real example: “Time Management for Busy Moms” ✅ Save them time? Absolutely ✅ Move them toward happiness? Yes (less stress, more family time) ✅ Move them away from pain? Yes (overwhelm and guilt) This passes with flying colors because it hits three triggers. The Digital Product Ladder System That Creates $10K Months Here's what successful creators understand that others don't: instead of selling one product, they build a digital product ladder. This system starts with a free valuable resource and guides customers through increasingly valuable solutions at higher price points. The magic happens when someone who downloads your free guide eventually becomes a $2,000 mastermind member. That's how you reach $10,000 monthly revenue—not by selling a million $10 products. The 6-Step Digital Product Ladder Framework Step 1: Free Valuable Resource (Freebie) Solves one specific problem Delivers a quick, tangible win Gets people on your email list Step 2: Tripwire Product ($7-$27) Small purchase on your thank-you page Naturally follows from the freebie Turns subscribers into buyers Step 3: Product Bundle ($47-$97) Combines multiple resources Provides comprehensive results Higher perceived value Step 4: Mini Course or Coaching Package ($197-$497) Structured learning experience Leads customers toward membership More hands-on support Step 5: Monthly Membership ($27-$97/month) Ongoing support and community Recurring revenue stream Builds long-term relationships Step 6: Premium Mastermind ($997-$2,997) High-touch program For serious implementers Your highest revenue generator The AI Prompt That Builds Your Entire Business Model in 30 Seconds Here's the game-changing AI prompt that creates your complete digital product ladder system. Simply go to ChatGPT (the free version works fine) and enter this prompt with your specific details: “I want to create a complete digital product ladder for [YOUR NICHE/TOPIC]. Help me design a six-step customer journey that transforms a free subscriber into a high-value customer. Step 1: Create a valuable freebie that solves one specific pain point and delivers a quick, tangible win. Step 2: Design a tripwire product that's something small I can sell on the thank-you page after someone joins my list. This product should naturally follow from the freebie and provide deeper value. Step 3: Develop a product bundle that combines multiple resources for comprehensive results. Step 4: Structure a mini course or coaching package that ultimately leads customers into joining my membership. Step 5: Design a monthly membership that provides ongoing support and community. Step 6: Create a premium mastermind or high-touch program for serious implementers. For each step, provide the product concept, main benefits, suggested price, and how it connects to the next level.”   How MiloTree Eliminates the Tech Overwhelm The biggest obstacle most creators face isn't knowing what to create—it's the technical setup. How do you actually build all this without getting overwhelmed by complicated tech? This is where MiloTree becomes your secret weapon. You can set up each step of your ladder—from your freebie to your mastermind membership—right inside MiloTree without needing a website or expensive tech tools. Why MiloTree is Perfect for Digital Product Ladders: 1. AI-Powered Sales Pages MiloTree's AI writes your sales pages for you. You use AI to create the products, then use AI to sell them. It's like having a sales team working 24/7 to move customers up your ladder. 2. Hassle-Free Setup Set up products in under 5 minutes No tech skills required AI tools handle the heavy lifting 3. Complete Delivery System MiloTree handles the delivery of your digital downloads directly to your customers. No complicated email sequences or third-party integrations needed. 4. Start for Free With MiloTree's Free Plan, you can: Sell one digital product Offer one freebie Add one social media pop-up to your site 5. With the MiloTree Grow Plan Sell digital products Offer unlimited freebies Grow your email list Build customer relationships Scale with affordable plans Your Action Plan: Start Building Your Digital Product Ladder Today Ready to transform your online business? Here's exactly what to do: Step 1: Test Your Idea Use the six purchasing triggers test. If your idea doesn't hit at least two triggers, pick a different problem to solve. Step 2: Use the AI Prompt Copy the complete digital product ladder AI prompt and run it through ChatGPT with your specific niche details. Step 3: Start with Your Freebie Don't try to build everything at once. Start with step one—your valuable freebie that gets people on your email list. Step 4: Set Up Your Tech Stack Sign up for MiloTree's Free Plan and create your opt-in page. You can have your freebie live and collecting emails within the hour. Step 5: Build Systematically Once your freebie is working, add your tripwire product, then your bundle, and so on. Build your ladder one step at a time. Free Resources to Get You Started

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Why do customers return again and again to brands like Starbucks or Sephora? It's not just the product — it's the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You'll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you're launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can't wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Louisa anime Single Jungle, un podcast féministe qui donne la parole aux célibataires. Et si son podcast cartonne déjà sur Spotify, il y a toujours des pistes à explorer pour aller encore plus loin dans la découvrabilité.Dans cet épisode, je passe Single Jungle au crible : cover, titre, description, générique, 60 premières secondes…Objectif : identifier les ajustements concrets qui peuvent améliorer encore la visibilité du podcast et l'engagement des nouveaux auditeurs. Et ce que j'ai découvert, c'est que Louisa coche déjà beaucoup de cases (taux de conversion bien au-dessus de la moyenne, identité forte, angle clair).Mais même avec un podcast qui fonctionne… on peut encore affiner ses leviers de croissance. Sur les 22 000 personnes qui ont vu Single Jungle sur Spotify… combien ont cliqué pour écouter un épisode ? La réponse, et surtout comment faire mieux, dans cette analyse.Dans cet épisode, tu découvriras :les étapes clés d'un audit PSO via Spotify for Creators,pourquoi l'univers sonore et visuel compte dès la première seconde,comment améliorer les taux de clics et d'écoute d'un podcast,l'impact d'un bon hook d'épisode et d'un générique bien pensé,et les retours très riches de Louisa à la fin de l'épisode.À écouter si tu veux :→ booster la visibilité de ton podcast,→ mieux comprendre ce qui capte ou perd l'attention,→ t'inspirer d'une créatrice qui combine fond militant, stratégie fine et engagement sincère.Louisa partage aussi son point de vue, ses hésitations, ses choix assumés. Cet échange est une vraie masterclass de nuance et de clarté. Tu me diras ce que ça t'a donné envie d'ajuster ?Découvrir Single Jungle : https://singlejungle.lepodcast.fr/--

Maxime anime Club VG, un podcast engagé pour démocratiser l'alimentation végétale et vegane. Mais comment rendre ce podcast plus visible, plus cliqué, plus écouté — sans y passer des heures carrées ? Dans cet épisode, je passe Club VG au crible : cover, titre, description, 60 premières secondes… tout y passe. Objectif : identifier les petits ajustements qui peuvent faire une vraie différence sur sa visibilité, et donc sur la taille de son audience.Et ce que j'ai découvert, c'est qu'on peut avoir une bonne identité graphique, un bon contenu, une structure claire…et malgré tout, détecter de nouveau levier pour aller chercher son audience potentielle sur les plateformes d'écoutes.Sur les 9000 personnes qui ont vu la cover de Club VG… combien ont cliqué pour écouter le podcast ? La réponse avec mon audit !Dans cet épisode, tu découvriras :les étapes clés d'un audit pour analyser la visibilité d'un podcast, grâce à Spotify for Creatorscomment améliorer son taux de clics sur les plateformes d'écoutes pourquoi la description de ton podcast (même bien optimisée) doit aussi être engageante,comment capter l'attention dans les 60 premières secondes,et les retours à chaud de Maxime suite à mon analyse.À écouter si tu veux :→ booster la découvrabilité de ton podcast,→ comprendre les metrics de Spotify for Creators,→ ou simplement voir comment de petits détails… peuvent tout changer.Maxime joue le jeu avec beaucoup d'humilité. Et ses réactions t'aideront sûrement à repenser ta propre stratégie.Tu me diras ce que tu en as tiré ?Découvrir Club VG : https://smartlink.ausha.co/le-club-vg--

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Spotify's Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences.   

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

What happens when a cybersecurity incident requires legal precision, operational coordination, and business empathy—all at once? That's the core question addressed in this origin story with Bryan Marlatt, Chief Regional Officer for North America at CyXcel.Bryan brings over 30 years of experience in IT and cybersecurity, with a history as a CISO, consultant, and advisor. He now helps lead an organization that sits at the intersection of law, cyber, and geopolitics—an uncommon combination that reflects the complexity of modern risk. CyXcel was founded to address this reality head-on, integrating legal counsel, cybersecurity expertise, and operational insight into a single, business-first consulting model.Rather than treat cybersecurity as a checklist or a technical hurdle, Bryan frames it as a service that should start with the business itself: its goals, values, partnerships, and operating environment. That's why their engagements often begin with conversations with sales, finance, or operations—not just the CIO or CISO. It's about understanding what needs to be protected and why, before prescribing how.CyXcel supports clients before, during, and after incidents—ranging from tailored tabletop exercises to legal coordination during breach response and post-incident recovery planning. Their work spans critical sectors like healthcare, utilities, finance, manufacturing, and agriculture—where technology, law, and regulation often converge under pressure.Importantly, Bryan emphasizes the need for tailored guidance, not generic frameworks. He notes that many companies don't realize how incomplete their protections are until it's too late. In one example, he recounts a hospital system that chose to “pay the fine” rather than invest in cybersecurity—a decision that risks reputational and operational harm far beyond the regulatory penalty.From privacy laws and third-party contract reviews to incident forensics and geopolitical risk analysis, this episode reveals how cybersecurity consulting is evolving to meet a broader—and more human—set of business needs.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.Guest: Bryan Marlatt, Chief Regional Officer (North America) at CyXcel | On LinkedIn: https://www.linkedin.com/in/marlattb/ResourcesLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It's packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You'll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Discover how to build a vibrant digital church community that thrives beyond traditional walls in this inspiring episode of the MyCom Church Communications and Marketing Podcast! Host Ryan Dunn sits down with Erin Beasley and Sean Stanfield to unpack the story behind The Vine United Methodist Church, a digital United Methodist faith community born out of disaffiliation. Whether you're starting an online ministry, seeking fresh discipleship strategies, or looking to deepen authentic connections in a digital world, this episode is packed with practical wisdom, innovation, and hope for the future of church communications. Connect with The Vine: https://www.thevineumc.church/ ⏰ CHAPTERS 00:00 – Introduction: Reimagining Church After Disaffiliation 01:45 – The Origin of The Vine: Meeting a Real Need 04:14 – Going Global: Leveraging Social Media for Outreach 06:08 – Creative Content: Short Sermons, Podcasts, & Tough Topics 08:59 – Building Community: Engaging Feedback & Discipleship Pathways 11:53 – Online Communion: Creating Sacred Moments Virtually 16:40 – From Viewers to Disciples: Inviting Deeper Connection 18:38 – Vulnerability Online: Why Digital Spaces Foster Openness 21:06 – Branch Groups & ‘Branch Managers': Small Group Strategies 23:10 – Digital Church Planting Models: From Branches to Congregations 26:18 – Hot Topics: Church Hurt, Justice, and Connecting the Margins 29:30 – Lessons Learned & Advice for Aspiring Digital Ministers 33:37 – What's Next for The Vine? Dreams and Missional Expansion 38:06 – Social Media Tactics: Growth on TikTok & Instagram 41:09 – Key Takeaways & Episode Close This episode brought to us by: RootedGood.org Cokesbury.com/Call-Response

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

SAI SERVICE MARKETING PODCAST   We go over 10 Critical mistakes business owners make repeatedly that kill business.   2 Listener Mailbag sessions where we help two businesses. #marketing #businesspodcast https://dentco.us https://instagram.com/dentcopdr  

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman's Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment.   What You'll Learn:   How to grow your business by thinking like a marketer, not just a loan officer. The 4 levels of real estate agent relationships—and how to earn primary status over time. Why getting licensed in multiple states helped Oleg tap into new markets and add $100M in volume.   BONUS: Oleg breaks down his 3-step formula for having your best year ever in ANY market.   If you're ready to scale your mortgage business with proven strategies from one of the best in the industry, don't miss this episode.   Subscribe, leave a review, and share this with a fellow loan officer!

Why do consumers trust influencers more than traditional ads? It's not just about popularity — it's about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You'll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you're looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

Thanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.This isn't just another feel-good story. It's a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.Ready to inspire your team, connect with your community, and build a brand people can't stop talking about? Hit play and take notes. Lagniappe (Books, Links, Other Podcasts, etc)https://www.harrellandbeverly.com/ https://www.harrellandbeverly.com/our-historyhttps://www.harrellandbeverly.com/teachers Christina's blog about her cancer: https://www.livingrarely.com/ Show Notes with TimestampsIntroduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina's involvement with Flaca.Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers' Amazon wish lists and local needs.First Year of the Giveaway (00:05:22) Details about the first year's small-scale giveaway and unexpected national reach.Scaling Up the Giveaway (00:09:19) This year's expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.Metrics & Website Impact (00:10:41) Discussion of increased website traffic and engagement during the giveaway.Last Year's Impact & Teacher Reactions (00:12:02) Reflections on last year's recipients and their gratitude, even from out-of-state teachers.Announcing Winners & Selection Process (00:12:41) How winners were chosen, the addition of a runner-up prize, and the team's involvement in selection.Winner Stories & Reactions (00:14:48) Stories about the winners, including a first-year trades teacher and their reactions to winning.Sponsor Message 2 (00:18:00) Shop Boss and App Fueled sponsor messages.Core Values & Business Why (00:19:58) Host and Christina discuss EOS, core values, and how generosity fits into their business mission.Community Reputation &...

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Taylor Swift has taken the internet by storm this past week — but was it all spontaneous, or a brilliantly executed marketing strategy? In this episode, we're diving into the power of marketing momentum and how Taylor has mastered the art of keeping the world watching ahead of her upcoming album release. If you're an entrepreneur who is in the process of getting a message out to the world, this is the episode for you! Important Links: Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360 Episode 421  

Ever been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough.It's a scene straight out of a sitcom, but the takeaway is all business.Jenna unpacks what this awkward, slightly iconic moment taught her about supporting other people, entrepreneurship, and the wild world of social media. She makes the case for cheering each other on, sharing what you know, and ditching the scarcity mindset that tells you someone else's success is your loss.Whether you're a service provider, coach, or content creator—this one's a mindset reset you didn't know you needed.

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast