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Send us a textThis new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you'll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.Ready to elevate your Amazon sales? Let's discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxuCrush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3#AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowthWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Amazon's new feature for tracking customer journey00:30 - Viewing customer data for new and existing customers01:15 - Understanding customer lifetime value and acquisition costs02:00 - How to calculate new customer acquisition cost02:40 - Analyzing search channel performance and conversion rates03:00 - Understanding search impression conversion rate for Amazon products03:30 - Insights on customer behavior for new vs. existing customers04:00 - Tracking how products perform over time and top performers04:45 - Discussing Amazon's data on add-to-cart numbers vs. purchases05:10 - Wrap-up: How this feature can improve Amazon listings and sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textIn this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategiesWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Top 5 AMA Questions00:14 - Question 1: Growing Your Brand in Niche Categories01:00 - Question 2: Using Sponsored Product Ads for New Customers02:09 - Question 3: One Brand vs. Multiple for Different Niches03:05 - Question 4: Pricing Strategy in Competitive Markets03:27 - Question 5: Aggressive vs. Conservative Sales Strategies03:54 - Resources for Perfect Launch and PPC Strategies----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
eCom Insights for Sellers on Amazon, Shopify, eBay and Walmart
Send us a textIn this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Coupons vs Strikethrough Discounts: What's Better?00:05 – Why Strikethroughs Are Effective for Click-Through Rate01:15 – The Impact of Price on Conversion and Sales02:00 – How to Compete with Higher-Priced Products03:00 – Strikethrough Pricing vs Coupons in Advertising04:10 – Why Some Discounts Don't Work as Expected05:30 – How to Handle Pricing Errors on Amazon06:20 – Competitor Pricing: How to Stay Competitive07:10 – Building Loyalty with Premium Products08:00 – Avoid Competing on Price Alone: Focus on Differentiation09:00 – Re-launching Your Product Without Lowering the Price10:10 – How to Tackle Competitors with Aggressive Discounts11:00 – Managing Off-Amazon Pricing for Consistency12:00 – The Impact of MAP Pricing and Keeping Prices Stable13:00 – Final Thoughts on Dynamic Pricing Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textPremium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3Watch these videos on Youtube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Should You Upgrade to Premium A+ Content?00:35 - What Amazon Says About A+ Content Sales Impact01:22 - A Look at Real Listings with and without Premium A+02:30 - How Premium A+ Builds Micro Commitments03:45 - Standard A+ vs Premium Real Estate Comparison05:06 - The Real Benefit: More Scroll = More Sales06:00 - Requirements for Premium A+ Eligibility07:10 - Module Count and Width Differences08:22 - Final Breakdown of Premium A+ Features09:41 - Why Premium A+ Content Is the Better Long-Term Move----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textLaunching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3Start strong from day one, let's map out your PPC launch strategy together: https://bit.ly/3ZlHh6G #AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How Many Campaigns to Launch With a New Product 00:26 - Longtail Keyword Strategy Using Competitor Research 01:26 - Targeting Luxury Niches and Differentiation 01:48 - Best Match Types for Product Launch Campaigns 02:17 - Why Ads Don't Convert Immediately at Launch 03:07 - Understanding Ad History and Conversion Delay 03:16 - Keep Winning Keywords in Campaigns With History 03:44 - Can You Launch Without PPC on Amazon? 04:26 - Ideal PPC Budget for a 500-Unit Product Launch 04:48 - Why Ad Spend Matters Less Than Performance Metrics ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
The Sales Management. Simplified. Podcast with Mike Weinberg
In Episode 98, Mike excitedly reveals something he's been teasing for several months. Listen in as he hosts his former client, dear friend from Ireland, and now partner, Fergal O'Carroll. After 35 successful years in sales and sales leadership, Fergal launched Supercharge Your Sales Velocity in 2024 with the mission of empowering sales teams to drive MORE OPPORTUNITIES, BIGGER DEALS, & FASTER WINS. Among his many passions, Fergal was an early adopter of generative AI, and he is the catalyst behind the launch of the massively upgraded offering they are announcing today, YOUR SALES STORY with an AI Assist. You may never hear Mike as passionate about a topic as he is in this episode, reminding sales leaders that their messaging, their sales story, is the team's most critical sales weapon. When your team's sales story is great, EVERYTHING is easier, you secure more meetings, face less resistance, decommoditize the conversation, justify premium pricing, and increase margins and win rates! NOTHING increases a sales team's confidence or effectiveness more (or faster) than empowering them with compelling, customer issue and customer outcome-focused, differentiated sales messaging. Enjoy Fergal and Mike's conversation, and here's to sharper messaging and MORE NEW SALES! RESOURCES MENTIONED IN THIS EPISODE: YOUR SALES STORY with AI Assist February 2026 Supercharge Your Sales Leadership Event This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike's friends at pursuitsalessolutions.com/weinberg
Send us a textMost sellers underestimate how seasonality affects even the most basic items on Amazon. From toothpaste and dog treats to batteries and baby gates, everything shifts with the calendar. This video breaks down surprising patterns and how timing can impact your inventory and sales decisions.Still planning inventory without seasonality in mind? Book a strategy call before Q4 hits hard: https://bit.ly/4jMZtxuReady to grow beyond peak seasons? Book a call and let's talk brand growth: https://bit.ly/470KXxF#AmazonSeasonality #AmazonInventory #FBAPlanning #Q4Sales #amazonsellertips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it's too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Every Product Might Be a Gift 00:17 – Why Seasonality Affects All Products 00:52 – Toilet Paper, Toothpaste, and Seasonality Examples 01:35 – Even Shoe Cleaning Kits Have a Season 02:00 – Vitamins, Hairbrushes, and Q4 Trends 02:40 – How Automotive Tools Sell by Season 03:12 – The Coffin Example: Yes, Even That Has a Season 03:54 – Baby Gates and the Baby Shower Effect 04:41 – Batteries and Their Strong Q4 Sales Pattern 05:31 – Why Gifting Drives Q4 Sales for Odd Products 06:02 – Summer Products Can Still Sell in Q4 06:50 – Why You Still Need Inventory for Off-Season 07:48 – Seasonal Trends in Medicine and Headache Relief 08:40 – Proving Seasonality with Real Product Sales Charts 09:47 – Baby Birth Rates and Crawling Patterns Affect Sales 10:36 – Dental Floss and Q1 Dental Trends 11:04 – Seasonality of Power Backup Devices (APCs) 11:38 – Why Trash Bag Sales Jump in Q4 12:08 – Understanding Seasonality to Plan Inventory Right----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
In this episode of SaaS Fuel, host Jeff Mains welcomes Harish Chandramowli, CEO of Flare, to unpack the evolution of ERP systems in the age of AI—specifically for fashion brands and SMBs.Harish shares insights from his unique career path, spanning cybersecurity at Johns Hopkins, engineering at Bloomberg and MongoDB, to tackling unstructured data and workflow automation for modern retailers. The conversation dives deep into the intersection of technology, scalable team building, and founder-led sales—along with candid lessons learned while bootstrapping, selling, and leading distributed teams across the globe.Key Takeaways00:00 Tech Innovation and People-First Leadership06:18 "SMB Market Gap: Custom ERP Needed"07:29 Flexible ERP Solutions with MongoDB12:34 AI Streamlines ERP Communication15:55 Increase Sales with Incomplete Products18:40 "Benefits of Technical Founders"23:02 Cultural Sensitivity in Global Teams25:41 Delegation as a Learning Opportunity29:43 "Team Growth and Skill Challenges"32:37 AI-Driven Business Insights36:22 Optimizing Workflow with AI Automation39:58 Future Growth: Strategies & Insights40:49 "SaaS Fuel Podcast Overview"Tweetable QuotesThe Power of Flexible Data: "One of the things that I learned in MongoDB is flexible data has so much power. It's so much easier to help people understand their business without having to pay." — Harish Chandramowli AI Revolutionizing Supply Chain Communication: "AI can learn. Your emails say that, hey, you got an email from your factory saying that things are getting delivered and AI can parse your attachment, fill in those data, you just need to verify and approve it and the workflow is done." — Harish Chandramowli Viral Topic: The Importance of Cultural Understanding in Global Teams: "Understanding each other's culture goes a long way in people feeling close to you." — Harish Chandramowli SaaS Leadership LessonsUnderstand Before You Automate: Deeply map out a customer's workflow before implementing automation. AI is most powerful when embedded where the real pain is.Founders Must Stay Hands-On: Engaged, founder-led sales and customer interactions are critical in the early stages—don't retreat into just building.Hire for Culture & Autonomy: Successful distributed teams thrive on self-motivation, global empathy, and transparent communication.Don't Fear Delegation: Letting your team handle challenges increases their growth and the company's overall resilience.Sales and Engineering Need Real Collaboration: Break down silos by involving engineers in sales calls and non-technical staff in planning meetings.Contextualize AI's Role for Customers: When selling AI-driven solutions, focus on the concrete problem solved, not the flashy technology. Realism and transparency build trust.Guest Resourcess.c.harish@gmail.comharish@flairesoftware.com https://www.flairesoftware.com/ https://www.linkedin.com/in/scharish/Episode SponsorThe Captain's KeysSmall Fish, Big Pond –
Truth bomb: your content body can make or break your conversions. Hooks and intros grab attention, but it's the body that solves the problem and earns the sale. In this episode, I'm walking you through a seven-point checklist to make sure your content body actually does its job. Think of this as your roadmap for stronger, more persuasive content. And if you're ready to stop losing sales to fuzzy messaging, join me live inside the Master Your Messaging Masterclass—where I'll personally review your homepage copy, help you fix weak spots, and show you how to boost conversions right away. Spots are limited, so grab yours now before they're gone. Join the Master Your Messaging Masterclass before seats are gone! email: info@faithhanan.com
Episode 187: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeLow conversion rates cost online business owners thousands in lost revenue every day. Without understanding the psychological triggers that drive buying decisions, even great products and services struggle to convert visitors into customers.In this episode, DJ Sprague teaches us how to leverage behavioral science principles to dramatically increase sales conversions. He reveals powerful strategies including using social proof and popularity signals to build instant trust, implementing scarcity and FOMO effectively, reducing friction by limiting choices and simplifying forms, strategic price anchoring to maximize revenue, and displaying reviews (including negative ones) to boost credibility. DJ also shares specific tactics like the "Hobson Plus One" approach, optimal button placement, and why showing your phone number matters more than you think.About DJ Sprague: Duane "DJ" Sprague is an international best-selling author, keynote speaker, and podcaster with over 35 years of marketing experience. As CMO of multi-million dollar ecommerce sites, he has helped global brands including Kodak, Toyota, Hyundai, and professional sports teams in the NBA, NASCAR, and MLS increase their revenue. Currently CMO of Shopper Approved, the world's first Diamond Cialdini Certified Agency, DJ helps online brands grow through proven strategies in reputation management, behavioral science, and marketing optimization.DJ is also co-author of Reputation King and The Influence Advantage, an Amazon international bestseller. He holds a Master's degree in Integrated Marketing Communications, is the 1st Place Gold Award recipient of the international ECHO Marketing Edge Challenge, and has earned 71 professional certifications in E-commerce Marketing, Behavioral Science, SEO, PPC, and Digital Marketing.Grab Your FREE Copy of “Reputation King”: https://www.reputationking.com/download/Connect with DJ:https://www.shopperapproved.com/ https://www.linkedin.com/company/shopperapproved https://www.linkedin.com/in/duanesprague/ https://www.youtube.com/c/ShopperApprovedWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
Stop what you are doing foodpreneur - listen to this short episode and then DO this customer journey exercise for your sales channels. You will be amazed at the things that you find that can make all the difference in customers finding you, purchasing from you, and building a long-lasting relationship with your brand. Fixing things NOW in the customer experience will make all the difference for your holiday sales online or in person. Want my eyes on your website or other sales channels like markets or wholesale? Book a strategy session and let's make it better so you make more money!The Sales Channel Challenge is happening LIVE October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge Brand new training just dropped
Most entrepreneurs don't have a marketing problem; they have a messaging problem. If you feel like you're posting, pitching, and doing all the things but only getting "I love your vibe!" instead of paying clients, this episode is the truth bomb you need to hear. Your core message is the bridge between you and your ideal client, and if it's fuzzy, it's costing you money, impact, and scale.In this practical, no-fluff solo episode, Samantha Warren is giving you the keys to finally nail your message. She breaks it down into three simple but powerful questions that will help you distill your genius, clarify your offer, and cut through the noise. Learn why a clear message is the most important profit lever in your business and the difference between being a nice-to-follow "influencer" and a sought-after expert. This is the hallelujah moment your brand has been waiting for.TIMESTAMPS: 01:32 How to get clear on your core message01:46 The 3 Questions to Ask for Clarity03:35 What Problem Do You Solve? 06:11 What Unclear Messaging is Costing You07:00 What to Do When You Get “I love your vibe” instead of “How do I work with you?”09:22 The Simplicity Test13:04 The Invitation to Clarify Your Message>> RESOURCES + LINKSGet On My Insider List – https://voiceandvisibility.myflodesk.com/optinFollow Sam on InstagramFollow Sam on TiktokSubscribe on Youtube
Send us a textQ4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive.Make sure your Q4 sales don't stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu#Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASellingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Q4 Is Different on Amazon00:40 - How Holiday Shopping Has Shifted Online01:25 - Be Ready: Inventory Timing Tips01:59 - Amazon's Holiday Deal Events Breakdown02:33 - The Real Q4 Sales Surge Isn't on Black Friday03:06 - Understanding Shopping Behavior Before Mid-December03:56 - Deal Strategy vs. Profit Margins04:46 - Key Amazon Inventory Dates & Deadlines05:30 - Sending Late? What to Know About Shipments06:39 - Rising FBA Fees and Holding Costs in Q407:23 - Why Q4 Still Delivers High ROI on PPC07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textMany sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Exact Match Ads Waste Seller Budgets 00:26 - Experience Running PPC for Almost 10 Years 01:01 - Seller Mindset Around Relevancy and Search Volume 01:37 - Data From 400 Brands on Match Type Spend 02:16 - Why Exact Match Misses Keyword Opportunities 02:39 - Sellers Chasing High Search Volume Mistakes 02:53 - Keyword Example: Markers vs Dry Erase Markers 04:36 - Long-Tail Keyword Phrases Sellers Overlook 05:24 - Niche Phrases Like Green Dry Erase Markers 06:10 - Competitor Targeting and Missed Brand Phrases 07:28 - The Problem With Closing Yourself Off With Exact 08:15 - When Exact Is Useful but Limited 08:45 - Relevance in Niche Keywords vs Broad Terms 09:13 - Final PPC Tips and Match Type Strategy ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Most businesses don't fail because of bad offers. They fail because they don't ask enough people to buy.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with serial entrepreneur Joe Rare to break down why most businesses plateau — and how to scale sales using the law of averages, daily activity, and compounding consistency.You'll learn why fear and ego quietly block sales growth, how to reframe rejection as part of the math, and why 100 days of consistent outreach won't just grow your revenue — it will change who you are as a seller and leader.In this episode, you'll discover: ✅ Why most businesses don't ask enough people to buy ✅ How fear and ego quietly sabotage sales performance ✅ Why the law of averages guarantees predictable results ✅ How daily activity compounds into confidence + growth ✅ Why identity change is the key to long-term sales success
Send us a textAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know 00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings 01:22 - Why Prime Day Isn't Worth a 50% Bid Boost 02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget? 04:01 - When Should You Test TV Ads as a Brand? 05:02 - Budget Allocation Guide by Brand Size 06:12 - Amazon Ad Spec Requirements for Video Campaigns 07:30 - Common Mistake in Video Ads That Hurts Results 08:32 - CPM Bidding Risks Explained 10:04 - Lack of Ad Placement Control in Seller Central 10:33 - New B2B Targeting Feature: Worth Testing? 12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textShipping container losses and Amazon warehouse damage are hurting sellers more than ever.Many aren't being paid the full value of their products and are left fighting Amazon's logistics.Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard.Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com#LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazonWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Massive Shipping Disaster at Long Beach00:19 - Products Worth Millions Lost at Sea00:40 - Brands Like Data Dive Affected by the Incident01:09 - What Amazon Does With Damaged Inventory01:47 - Why Amazon Sellers Are Left With Less02:17 - How Sellers Can Recover From Logistics Failures----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
This is Part 5 of Steve Coughran's book Cash Flow. Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com
Send us a textAmazon's new rule automation for bids and targeting changes how sellers run ad campaigns. With added performance filters, sellers can now automatically move high-performing keywords from auto to manual campaigns. This update brings more precision to keyword targeting, dayparting, and overall ad spend control.Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way.Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Adds New Rule-Based Automation 00:25 - Bid Adjustments and Dayparting Strategy 01:18 - Targeting Filters for Auto Campaigns 02:10 - Setting Conversion Filters for New Targets 03:02 - Rules for Match Types and Manual Campaigns 03:45 - Exact vs Phrase vs Broad in Automation 04:20 - Avoiding Uncontrolled Keyword Additions 05:05 - Using 30-Day Data and Clickthrough Rate Filters 05:45 - Why This Isn't Just “Set and Forget”----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textMost Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend Watch these videos on YouTube:Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwSimplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYXYour listings won't rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGoProblems hit hard when you're not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0If you're serious about growth, stop playing small. Book a DTC call and take control of your brand's future: https://bit.ly/4kOz6rrTimestamps00:00 - The Wrong Ad Advice Everyone Is Copying00:20 - Real PPC Spend Data From 400 Brands00:58 - Confirming the Data With Another Agency01:44 - Are You Overspending on Sponsored Display?02:31 - Amazon DSP Is Changing Everything03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now04:00 - Amazon's Strategy Behind Stopping Google Shopping04:45 - Amazon Is Now a Marketing Company05:22 - Final Thoughts: Fixing Your PPC Budget Allocation----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
This is Part 5 of Steve Coughran's book Cash Flow. In this section, Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com/byfiq
Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth. Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time. Scott and Jeremy also discuss how Euka's AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content. Episode Notes: 00:18 - Jeremy Yaoxin Ding Introduction 02:35 - The TikTok Affiliate Model Explained 05:40 - Yuka's Tools for Brand Success 06:47 - Activating and Incentivizing Creators 09:38 - Category Suitability and Limitations 11:15 - The Evolving TikTok Shop Landscape 12:49 - Managing Creator Saturation 15:58 - TikTok Shop's Halo Effect on Amazon Sales 18:05 - LTV-to-CAC Metric 19:44 - Performance Marketing and Incrementality 20:51 - Where Social Commerce Is Going 23:07 - Practical Steps for TikTok Shop Newcomers Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority How to Reach Jeremy: LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554 Website: https://www.euka.ai/about Email: jeremy@euka.ai Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Nikki Rausch is the Sales Maven! Today, she's chatting with us about how to have effective sales conversations and about creating a sales strategy that connects without pressuring potential clients. How can we sell better and sell more? Listen as Nikki shares about her background and work. Get a FREE MONTH with the Inventory Genius Calculator - https://www.ciarastockeland.com/inventory-genius-calculator Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with the Sales Maven:Website: https://yoursalesmaven.com/ More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!
Nikki Rausch is the Sales Maven! Today, she's chatting with us about how to have effective sales conversations and about creating a sales strategy that connects without pressuring potential clients. How can we sell better and sell more? Listen as Nikki shares about her background and work. Get a FREE MONTH with the Inventory Genius Calculator - https://www.ciarastockeland.com/inventory-genius-calculator Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe Connect with the Sales Maven:Website: https://yoursalesmaven.com/ More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!
Send us a textHigh import fees and complex tax rules make shopping on Amazon expensive in the Philippines. Customs duties, VAT charges, and CIF value calculations often raise costs above the product price, especially for electronics and branded goods. These barriers limit consumer choice, slow innovation, and discourage global brands from expanding into the market.#PhilippinesEconomy #OnlineShoppingPH #ImportFees #EcommercePhilippinesNeed expert advice on handling import fees and cutting costs for online orders? Book a call with experts! https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://hubs.ly/Q03BH19K0Simplify Amazon Listing Compliance https://hubs.ly/Q03BH0H00-----------------------------------------------Download our PPC Guide and start running ads that actually pay off: https://bit.ly/4lF0OYXGrab the Crisis Kit. Better to have it and not need it, than need it and not have it: https://bit.ly/4maWHn0Growing your brand? Book a DTC call and get a real growth plan: https://bit.ly/4kOz6rrTimestamps00:00 - Why Amazon faces challenges in the Philippines00:38 - Import fees higher than product value01:12 - Breaking down VAT and customs duty02:27 - How electronics face higher tax rates03:30 - Price thresholds that trigger import taxes04:18 - The effect on middle-class and high-value purchases06:20 - Barriers to innovation and product access07:50 - Example: scarcity of specific brands locally08:58 - Logistics vs. policy challenges10:08 - Impact on perishable and imported goods11:41 - Long-term outlook for e-commerce in the Philippines----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03BH1CC0Instagram: https://hubs.ly/Q03BH1nD0Pinterest: https://hubs.ly/Q03BH0Gb0Twitter: https://hubs.ly/Q03BG_tp0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03BH1460Apple Podcast: https://hubs.ly/Q03BH0050Spotify: https://hubs.ly/Q03BG_4m0Support the show
Send us a textPuppet products with low search volume won't scale without paid ads to drive visibility. Skipping PPC in competitive but niche categories limits ranking and holds back review growth. Using parentage strategy and sponsored ads together can multiply exposure and improve sales faster.Still avoiding ads? Let's set up one low-risk campaign that actually proves it works: https://bit.ly/3ZlHh6G #AmazonPPC #ParentageStrategy #LowBudgetAds #AmazonVisibility #ProductRankingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Get expert advice, book a free coaching call now: https://bit.ly/4jMZtxuTimestamps00:00 - Client Hesitation to Run Any PPC00:14 - Why Even $200 Can Show Results00:30 - Catch-All Campaign Strategy for Low Volume Products00:53 - No Progress Without Ads in Niche Categories01:14 - Why Testing SEO Without Ads Can Backfire01:50 - When Clients Resist PPC, What to Do02:16 - Why Organic Ranking Won't Beat Sponsored Competitors02:41 - Search Volume Breakdown for Hand and Finger Puppets03:14 - Merging Products Increased Indexing and Visibility03:36 - Does More Real Estate Beat Parentage?04:14 - Why Parentage Helps Rankings and Reviews04:30 - Competitor Ad Visibility vs. Zero PPC05:25 - Using Review Count as a Conversion Tool05:47 - Only Improved Listing Was Parented—Why That Matters06:21 - QR Code and Link Mentioned----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Hadeel Ghaida is a dynamic entrepreneur, podcast host, and co-owner of Spotlight Revenue, a marketing agency dedicated to helping businesses grow through results-driven lead generation. Hadeel is the host of The Warriorz Podcast, a show inspired by her training in Krav Maga, which has shaped her understanding of what it means to be a true warrior—resilient, courageous, and driven by purpose. Hadeel discusses deep self-awareness and constant self-reflection, which she cultivates through journaling, gratitude practices, and poetry inspired by artists like Tupac. She recommends that entrepreneurs take their time, follow their instincts, and build a business around what truly matters to them, not what's trending. Website: Spotlight Revenue LinkedIn: Hadeel Ghaida Previous Episode: iam335-podcaster-and-co-owner-helps-businesses-grow-their-customer-base-and-increase-sales Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport that help build connections with clients. Through this candid discussion and personal stories, they unravel the complexities of selling travel experiences, advocating the power of conversation over assumption.*For the next few weeks, enjoy replays of listener favorite episodes that were previously behind a paywall. We will be back soon with newly-recorded content.
In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to creatively supporting retail partners, Doug offers practical insights and real-world examples that prove generosity and success are far from mutually exclusive. If you're in sales, leadership, or simply looking to grow your impact in any industry, this conversation will leave you inspired and equipped to give more—and grow more.
Send us a textRunning ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.Struggling to sell a high-priced product? Let's map out how to beat low-cost competition: https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gMTimestamps00:00 - Why the Product Relaunched After Ratings Dropped00:15 - Expectations vs. Reality: Weekly Sales Targets00:24 - Price Gap Between Premium and Standard Listings00:44 - Why Product Page Differentiation Matters01:04 - Listing Improvements Matter More Than Ads01:29 - No Product Page Targeting for High Ticket Strategy01:56 - Example Strategy from Similar Product Case02:22 - Importance of Visual Differentiation in Main Image02:34 - Targeting Low-Search, High-Relevancy Keywords03:10 - Back Pain and Long-Tail Keywords for Better Targeting03:45 - Final Tips for Niche, High-Ticket Ad Strategy03:53 - QR Code and Link Mentioned for More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Word of Mouth Marketing for Pet Sitters to Increase Sales By 5x! Are you pouring hours into social media but still struggling to attract the right clients? What if the real game-changer isn't another algorithm hack—but a return to something more personal? In this episode, I want to share what's working way better. I'm diving into how word of mouth marketing for pet sitters can completely change the game for your business. I'll show you why it outperforms paid ads, how to tap into it without feeling pushy, and the simple steps you can take to start seeing real results from genuine community relationships. If you're ready to stop chasing the algorithm and start building something sustainable, this one's for you. In This Episode, You'll Learn... Why word of mouth marketing generates 5x more sales than paid ads The psychology behind pet parent trust and buying decisions How to become the go-to pet care provider in your community Real examples of pet businesses growing through vet, school, and PTO partnerships How AI can boost your referral output without sounding “salesy” Timestamps 03:00 – The data behind why referred clients are more valuable05:30 – What pet parents really want when they ask for referrals online08:15 – The real service you're selling (hint: it's not dog walking)12:50 – Using AI and creativity to scale your referral strategy20:10 – Real-world examples: how others turned partnerships into $600k+ businesses Notable Quotes “We're not selling pet sitting and dog walking. We're selling peace of mind, trust, and security.” “Word of mouth generates five times more sales than paid advertisements—and it costs less to acquire the client.” “What you do right now in July shows up in your business three to six months from now.” Resources & Links Are you ready to stop relying on social media alone and start becoming the most referred pet sitter in your area? Join Bella inside the Mastermind for done-with-you strategies and tools to grow your business through trusted relationships. Join the Mastermind Book a Free 20-min Call with Bella Bella's Marketing Services Watch all our Podcasts on YouTube Catch up on last week's episode: Transcript Welcome to another episode of Bella in your business. My name is Bella Vasta. We spend so much time trying to figure out the algorithms on social media just to have them change on us. Right away. At the time of this recording, it is 2 days before Instagram makes their big change that I've announced in my mastermind, I've announced on my Facebook page. It is simply that all their postings are now going to be public. So that means every single thing that you post—and if it was already a business public page, it should have been because they could do it already—you should have your keywords in there. But now it's even more important. Every single time you post on Facebook or Instagram, it's basically like a micro blog. But what if I told you that there was something that was even better? That outperforms any day of the week than social media to help attract people to your business. Would you be interested? Because that's what today's episode's all about. I'm going to be throwing a lot of statistics at you because I wanted to throw the numbers really heavily into this episode so that you could hopefully be motivated. The topic that I'm about to tell you about is something that a lot of people are either really scared, or apprehensive, or self-conscious about. Perhaps sometimes they're even—they say they don't have time for it, which really, when you say you don't have time, it means it's not a priority, right? That's in anything in life. Or it's just something that maybe they've done before, but they don't feel like they got an ROI—a return on investment—therefore they're just like no. And so what that is is word of mouth marketing.
Need a quick content pep talk? In today's episode, I'm sharing my guest episode from the Scale Your Sales with Jillian Murphy podcast. Jillian and I dive into a chat all about B-roll: how to capture it, why it helps us to connect with our dream clients, plus tips for confidently selling your services. This episode originally aired on September 25th, 2024 as Episode 208 on the Scale Your Sales with Jillian Murphy Podcast. On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Review The Show Notes: Get To Know Quianna (1:21)A-Roll Versus B-Roll (2:11)Why B-Roll Helps Us Connect (3:28)Easy Tips For Creating B-Roll Content (4:58)Getting Past The Cringe (8:08)Proving Your Success (10:21)Which Type Of Content Works (13:00)Why Casual Content Does Better (14:34)Connect With Quianna (15:47)How Often To Get Your Brand Photos Done (16:54) What Makes Quianna Buy From Someone Online? (18:32)Connect With Jillian:Instagram: instagram.com/thejillianmurphyWebsite: thejillianmurphy.comMentioned In This Episode:The Green House Resource Garden: quiannamarie.com/shopEasy B-Roll Ideas For Business Owners: quiannamarie.com/brollAre you looking for more legal protection in your business? The Legal Paige is having their mid-year sale from May 19th - May 22nd! Grab 40% OFF contracts and all the legal stuff we need to stay protected, plus get an extra $10 off with code Quianna10! Shop Now >> Hosted on Acast. See acast.com/privacy for more information.
In this episode, we dive into why 98% of online store visitors don't buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode: Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category conversions. What checkout tweaks lift sales fast. How one post-purchase question reveals issues. Why AI boosts teams, not replaces them. How customer language improves descriptions. What a $60M growth story teaches about scaling. Why now is the best time to start e-commerce. Links & Resources Website: https://buildgrowscale.com/book-a-call LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom X/Twitter: https://x.com/BuildGrowScale Instagram: https://www.instagram.com/build.grow.scale Get access to more free resources by visiting the show notes athttps://tinyurl.com/367rhzxy MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!
The Full-Time FBA Show - Amazon Reseller Strategies & Stories
Are you ready to supercharge your Amazon sales? Whether you're brand new to selling or you've been at it for years, there are simple, powerful steps you can take right now to see real results. In this episode of The Full-Time FBA Show, Stephen and Rebecca reveal actionable tips that can give your business an immediate boost. From account upgrades to pricing strategies, these are the daily habits and decisions that can move the needle—starting today! Tune in and discover the exact steps you need to implement right away to help your Amazon FBA business not just grow...but thrive! Show Notes for this episode - http://www.fulltimefba.com/294 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/
Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads. If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong. Get in the room now: BoardRoom Elite
Bringing more astrology into my brand strategy has been expanding my business in CRAZY ways! I share more about it and how YOU can find those next expansive moves for you in my podcast episode this week, including some POTENT content prompts for expanding your client community with this potent gemini season energy! Gemini season is all about communication, experimentation and following our curiosity! So it's the perfect energy to be engaging with new clients and growing our community in ways that excite us! I find that whenever I pursue a business or content strategy because it's exciting to me, that's how I foster the most meaningful client relationships! It's SO important to be showing up in ways that make it easiest for us to be our authentic selves, otherwise how are our people supposed to connect with us enough to want to buy from us?! So for gemini season allow yourself to:WONDER - indulge in your curiosity and let your mind roam, Full permission to change your mind once something becomes boring or dull (though be wiling to move through resistance towards what you REALLY desire!)COMMUNICATE - cleary ask for what you want! Not hitting your sales or enrollment goals? SELL MORE! Ask and keep asking until you get what you want! Don't give up!Tune in for the full scoop on how to do these things with power in your content over the coming weeks! Save this post for insiration when you create content! Click the link in my bio to listen to the full episdode. Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!
Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience's needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience's problem. Make sure that it your offer is a solution that really speaks to your audience.Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have resultsYou need to make more offers!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
At BossMom, we're normalizing the conversations that help you grow a business while raising a family. This video is all about how to foster trust and connection with your audience, creating a sense of belonging to make that sale. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com Check out the full article that pairs with this video: → https://bossmom.com/belonging-builds-trust Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We've got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com What You'll Learn in This Episode: ✔︎ Why belonging beats visibility when building a business online. ✔︎ How to foster trust and connection with your audience. ✔︎ The power of a shared vision, calling out what's broken, and giving permission instead of more to-dos. ✔︎ Why moms in business don't need to hustle harder—they need to feel seen and supported..
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices
Have you ever stopped to consider how your voice can significantly impact your business? As I've seen myself by working with today's guest, there are common vocal pitfalls that may be undermining your message and holding you back, and we want to change that. Tracy Goodwin helps entrepreneurs like you get the sales you deserve and the connection you desire using your most powerful tool– your voice. In this episode, she shares practical strategies that will help you to unlock your authentic voice, so that you can connect more deeply with your audience. Regardless of the level you're at in your business, I can guarantee that you will benefit from this incredible conversation I had with Tracy, and after listening to what she has to say, that you will never look at your business, audience, content and sales strategy in the same way! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @captivatetheroom and @jeunejenni. We'd love to hear what resonated with you the most! In this episode you'll hear: The concept of “voice masks” and what the data says happens when we remove them The role that the voice plays in the severe buyer trust problem that exists today What authentic and detached mastery of the voice really sounds like and Tracy's insights on whether one can fake this A big tool that she uses in getting people out of the past and why it's so important that we rewrite the stories we've been telling ourselves The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective Actionable steps you can take to start getting out in front of the mask you may be wearing What Tracy's thoughts are on AI and the surprising impact it has had on her own business For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/740
