Podcasts about increase sales

Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups   From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads.   If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong.   Get in the room now: BoardRoom Elite

Bringing more astrology into my brand strategy has been expanding my business in CRAZY ways! I share more about it and how YOU can find those next expansive moves for you in my podcast episode this week, including some POTENT content prompts for expanding your client community with this potent gemini season energy! Gemini season is all about communication, experimentation and following our curiosity! So it's the perfect energy to be engaging with new clients and growing our community in ways that excite us! I find that whenever I pursue a business or content strategy because it's exciting to me, that's how I foster the most meaningful client relationships! It's SO important to be showing up in ways that make it easiest for us to be our authentic selves, otherwise how are our people supposed to connect with us enough to want to buy from us?! So for gemini season allow yourself to:WONDER - indulge in your curiosity and let your mind roam, Full permission to change your mind once something becomes boring or dull (though be wiling to move through resistance towards what you REALLY desire!)COMMUNICATE - cleary ask for what you want! Not hitting your sales or enrollment goals? SELL MORE! Ask and keep asking until you get what you want! Don't give up!Tune in for the full scoop on how to do these things with power in your content over the coming weeks! Save this post for insiration when you create content! Click the link in my bio to listen to the full episdode. Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience's needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience's problem. Make sure that it your offer is a solution that really speaks to your audience.Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have resultsYou need to make more offers!Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Send us a textIn episode fifty-four of Podcasts Suck, Sebastian Rusk discusses on monetization strategies for podcasters, exploring various ways to turn your passion into profit. Tune in for laughs, valuable advice, and a look at the possibilities that await in the world of podcasting!TIMESTAMPS[00:02:04] Making money with a podcast.[00:05:51] Networking through podcasting.[00:11:30] Living life by false narratives.[00:12:46] Making money with a podcast.QUOTES“Most people have the unique ability to start a podcast and interview people that will give you money, your prospects, people you want to build a relationship with, whatever it may be. A podcast is the vehicle. Your podcast is your vehicle. It's your sales vehicle. It's your networking vehicle.”"The time is right now unless you hate money. Starting a podcast and interviewing people that you want to do business with, that will give you money."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Are you feeling like your audience keep coming to you for inspiration but it's not leading to actual sales?  Are you sharing your heart in your content but feeling weighed down and disheartened that you're not filling your offers up? What if instead you knew exactly what to focus on in your brand storytelling to quickly build the kind of trust and connection that makes your people so CONFIDENT to pull out their credit cards and BUY your work?It's possible when you know how to focus your content using astrology for business success! If you're like most creators, just being able to publish SOMETHING is a major win, and putting in the extra thought and intention to make sure that content is actually landing with people is where you need support.  Good news is I've put together some timely copywriting prompts to guide you to the parts of your story that will instantly build that necessary trust and connection with your new clients. These 3 prompts tap into the themes everyone will be feeling this Taurus season, making your content irresistable to your audience by using astrology for business success. Whether you're feeling resistant to getting vulnerable online, or you've just been getting bogged down with overthinking what to write – you are going to LOVE this week's episode of the Creative Magic Club podcast where I break down and give you ideas to take these prompts to create money-making value for your audience using astrology for business success! Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details. When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

In this service-driven episode, Johann Diaz, Founder of Service Revolution Academy, shares how he helps his clients boost their sales and profitability by focusing on dramatically improving the quality of their service in the eyes of their customers. If you and your team are tired of the new logo rat race,or if you're frustrated that your company's service is your industry's biggest secret, you won't want to miss this episode.You will discover:- How to differentiate even in a commoditized market- Why you need to stop defining what is valuable and who should define it- How to diagnose whether your sales problem is actually a service problem?This episode is ideal for for Founders, Owners, and CEOs in stages 4,5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizWith over 35 years of experience at the intersection of technology, service excellence, and operational strategy, Johann Diaz is a seasoned business and technology leader who has significantly impacted various industries. From leading roles in high-stakes service transformations for global giants like Unilever, Diageo, Vodafone, and BP to strategic leadership roles for ServiceNow, Capgemini, and Serviceware, Johann has consistently helped organizations deliver measurable improvements in service quality, customer satisfaction, and operational efficiency.Want to learn more about Johann Diaz's work at Service Revolution Academy? Check out his website at https://www.service-revolution.com/ or connect with him on LinkedIn at https://www.linkedin.com/in/johanndiazMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this podcast we discuss Increasing Sales using Sales Coaching. There is so much good data proving the value of high quality sales coaching. Here is just some of the data you should be using and considering. Sales Coaching Statistics: 1.        A company can improve win rates by as much as 29% with effective sales coaching. 2.         A whopping 60% of companies take a random or informal approach to sales coaching. 3.         A total of 79% of business buyers claim that it is of the utmost importance to interact with a salesperson who is a trusted advisor. 4.         More than two-thirds of employees reporting to a manager who is not a good coach are considering quitting their jobs. 5.         Companies that provide decent sales coaching increased revenue by 8.4% year-over-year, which is a 95% improvement over companies that do not provide this kind of coaching. 6.         Only about 15% of sales managers think their companies provide a good amount of sales coaching. Want me to Coach You to Lead Your Best Business - Lead Your Best Life?   Book an Obligation-Free Lead Your Best Life Strategy Session Schedule a free Lead Your Best Business - Lead Your Best Life Coaching call here now: 15-Minute Strategy Meeting   Limited spaces available.   Want access to powerful online Coaching Resources?   B2B Package - for B2B Sales Results Transformation   https://book.colourzonesellingsystem.com/b2b_sales   Retail Package - for Retail Sales Results Transformation   https://book.colourzonesellingsystem.com/retail_offer1   Websites: For resources and further information:   Performance Development Consultants - Your One Stop Shop - The Complete A to Z in Organisational Growth and People Performance   PDC is a consortium of the very best coaches, business advisors, strategy and sales consultants and service providers in the marketplace – all focused with laser precision on your goals and objectives. At last, a premium brokerage of 47 leading experts available to leaders in business, sport, education, not for profits and government who are are as passionate about high performing, empowered people delivering better results as we are. The very best experts are now at your fingertips. www.pdc-growth.com LFBB - Sales Growth and Acceleration Get an extra 46% or $1M in sales this year or you don't pay No pushiness, just performance. Leigh Farnell shows you how to supercharge your B2B sales results using his proven CZ6 Colour Zone Sales Excellence System. www.leighfarnell.com   Email:   leigh@leighfarnell.com   Call direct:   +61 0412 945 402

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. This video is all about how to foster trust and connection with your audience, creating a sense of belonging to make that sale. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses →  https://bossmom.com Check out the full article that pairs with this video: →  https://bossmom.com/belonging-builds-trust Want more conversations like this? Browse our entire library of articles: →  https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We've got you covered: →  https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+.  https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. Join BossMom+ here →  https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com   What You'll Learn in This Episode: ✔︎ Why belonging beats visibility when building a business online. ✔︎ How to foster trust and connection with your audience. ✔︎ The power of a shared vision, calling out what's broken, and giving permission instead of more to-dos. ✔︎ Why moms in business don't need to hustle harder—they need to feel seen and supported..  

What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booked out" isn't always the dream The connection between burnout and pricing strategy How to rebuild a business that aligns with your values and lifestyle If you've ever felt like you're running on empty or building a business that doesn't quite feel like yours anymore, this episode is your sign to pause, listen, and pivot.

Does your business have a content marketing strategy in place? If not, you risk leaving substantial revenues on the table. Content marketing experts Hargroves Helping Hand Media-Group explain how this strategy optimizes your online visibility, and your ROI. Learn more at http://www.hargroveshelpinghandmedia.info Hargroves Helping Hand Media-Group City: Morrisville Address: 2121 TW Alexander Dr Website: http://www.hargroveshelpinghandmedia.info

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

Time now for our daily Tech and Business Report. KCBS Radio news anchor Holly Quan spoke with Bloomberg's Daniela Sirtori. Starbucks wants to make your drive-thru order even quicker to pick up. The company is setting a goal of having orders ready in 4 minutes

Send us a textThinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. –This question comes up all the time—“Should I create a second Instagram account or a whole new brand for my side offers?”Pulled from a real Q+A inside The Marketing Club, we explore what's really going on beneath that urge to start fresh.You'll hear:Why creating a second brand can dilute your momentumHow to use your existing audience more effectivelyWhat to ask yourself before launching something newA more useful way to think about “messy” offersIf you've ever felt torn between niching and expressing all your creative ideas—this one's for you.–Learn about The Marketing Club + Join the priority waitlist here.– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.

Send us a textStruggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust.Get more visibility on Amazon.  Download our free SEO Toolkit: https://bit.ly/4bMrClLWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39High Sales, Low Clicks? Here's What You're Missing on Amazon https://www.youtube.com/watch?v=N9JWOfwY_7E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=2-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:05 - Struggling to Increase Sales?00:17 - Why Main Image Optimization Matters00:45 - Common Image Mistakes to Avoid01:26 - Improving Graphics for Better Sales01:52 - The UPC Code Problem Explained02:08 - How to Fix UPC Issues on Amazon02:42 - Where to Get Help with UPC Changes02:49 - How My Amazon Guy Can Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Have you ever stopped to consider how your voice can significantly impact your business? As I've seen myself by working with today's guest, there are common vocal pitfalls that may be undermining your message and holding you back, and we want to change that.  Tracy Goodwin helps entrepreneurs like you get the sales you deserve and the connection you desire using your most powerful tool– your voice. In this episode, she shares practical strategies that will help you to unlock your authentic voice, so that you can connect more deeply with your audience.  Regardless of the level you're at in your business, I can guarantee that you will benefit from this incredible conversation I had with Tracy, and after listening to what she has to say, that you will never look at your business, audience, content and sales strategy in the same way!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @captivatetheroom and @jeunejenni. We'd love to hear what resonated with you the most!  In this episode you'll hear:  The concept of “voice masks” and what the data says happens when we remove them  The role that the voice plays in the severe buyer trust problem that exists today  What authentic and detached mastery of the voice really sounds like and Tracy's insights on whether one can fake this  A big tool that she uses in getting people out of the past and why it's so important that we rewrite the stories we've been telling ourselves  The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective  Actionable steps you can take to start getting out in front of the mask you may be wearing What Tracy's thoughts are on AI and the surprising impact it has had on her own business For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/740 

If your signature offer isn't selling as well as you'd like, this episode is going to change that. In this episode of The Sales Series, I'm sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.I'll cover why specificity sells, how to simplify your offer to make it more premium, and the mindset shifts you need to fully back your pricing. I'm also diving into why case studies (not just testimonials) are a must, and how your expert energy makes or breaks the way you sell. If you've been feeling like your offer isn't quite landing, or you're over-explaining it to try and justify the price, this is your roadmap to making it a no-brainer for the right clients.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to optimize.The power of simplifying your offer (and why more isn't better).How to make your offer stand out instead of feeling generic.The role of expert energy in making sales feel easier.Why case studies are the secret to better conversions."People don't buy because you add more stuff to your offer – they buy because they believe in the transformation." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Send us a textAmazon Seller Support is frustrating sellers with suspended listings, slow responses, and poor service. This video breaks down why support is failing and provides quick tips on how to handle support issues, improve your listings, and avoid costly mistakes.Stop wasting money on ads that don't convert. Download our PPC guide https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #FBAProblems #AmazonFBA #OnlineBusinessWatch this videos next:AVOID These Review Traps! https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5-----------------------------------------------Having trouble with Seller Support, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtStruggling with your Amazon business? Get expert guidance: http://bit.ly/3B3HMJATimestamps:00:00 - The Reality of Selling on Amazon00:07 - Why Amazon Seller Support Is a Nightmare00:21 - What Gurus Won't Tell You About Profit Margins00:33 - The Inside Joke That Amazon Sellers Relate To00:46 - Amazon's Growing Problems Are Hurting Sellers01:05 - The Biggest Challenges of Selling on Amazon01:17 - Why Amazon Dominates and Sellers Struggle01:30 - The Easiest Way to Increase Sales on Amazon01:39 - Why Your Main Image Can Make or Break Your Sales01:58 - How Amazon Sellers Should Focus on Customers02:12 - The Secret to Constant Amazon Business Growth02:27 - Ready to Grow? Work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

These are my top 3 Shopify apps that will increase sales on your ecommerce store.BEST Design Tool → https://www.design.com/partner/apparelsuccessJoin The Mastermind → https://www.skool.com/apparel-success-mastermindShop → https://mytherapywear.com/Looking to boost your sales in 2025? Discover the Top 3 BEST Shopify Apps to help grow your Shopify store, whether you're in print on demand, dropshipping, or building a clothing brand. These powerful apps are designed to increase sales, improve efficiency, and help you succeed in the competitive world of e-commerce. Watch now to find out which apps can make a real difference for your online business! 

Send us a textUsing images the right way can improve your Amazon rankings and help you sell more. A better main image gets more clicks, leading to more sales. Pricing strategy also plays a big role in long-term profits.Need help with PPC? Download our guide here: https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #AmazonFBA #AmazonMarketing #amazonseoe Watch these videos next:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: http://bit.ly/3B1LvHtGet expert advice, book a free coaching call now: http://bit.ly/3B3HMJATimestamps00:00 - Using Keywords in Amazon Images for Better Ranking00:25 - How Main Images Impact Clicks and Sales01:10 - Why Amazon Ranks Some Products Higher Than Others02:05 - Competing Against Lower-Priced Products – What to Do03:10 - How Pricing Affects Your Profit (Not Just Sales)04:05 - Are You Losing Money Trying to Compete on Price?05:00 - The Real Secret to Selling More Without Lowering Prices06:07 - My Amazon Guy Services – How We Help Sellers----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

As an owner, what's your biggest block to improving sales? How can fixing this improve the value of your company? We discuss the biggest problem that companies face in their sales and marketing teams with sales and marketing expert Derek Johnson. He says that many companies fail by focusing on tactics, not vision. Start with a vision, develop a strategy, then execute the strategy with precision. This can lead to improving your sales and ultimately improving the value of your company. View the complete show notes for this episode. Want To Learn More?  The Strategic Sales Leader: Mastering the Art of Vision, Strategy, and Execution by Derek Wellington Johnson The Wisdom of Leaders: History's Most Powerful Leadership Quotes, Ideas, and Advice by Derek Wellington Johnson Increasing the Value of Your Business | The RVD Model Additional Resources: Selling your business? Schedule a free consultation today. Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions please email them to podcast@morganandwestfield.com.

Why you should listenDiscover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue.Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business.Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them achieve better financial outcomes.Imagine having someone handle your sales follow-up that is 100% reliable. In this episode, I chat with Isabella Bedoya from MyInfinite.ai about the transformative potential of sales AI. Isabella, a serial entrepreneur with a proven track record in AI-driven businesses, shares insights on how AI can streamline the sales process, improve efficiency, and ultimately increase revenue for businesses. We discuss the unique capabilities of sales AI, how it can be customized to fit different industries, and the importance of nurturing leads effectively.About Isabella Bedoya As a serial AI entrepreneur, Isabella has built a reputation for growing AI-driven businesses to multiple six-figure revenues. With certifications as a CAIO and conversational AI expert, she has mastered the art of leveraging AI for impactful business outcomes. Her personal journey to building an organic following of 42,000 on LinkedIn, resulting in over 6 million impressions in under a year, demonstrates her ability to grow creator-led businesses in today's fast-paced AI landscape. Isabella has been mentioned in Forbes, HubSpot, Business Insider and more.Resources and LinksMyinfinite.aiIsabellabedoya.aiIsabella's LinkedIn profileIsabella on X: @izzyAI_Isabella's YouTube ChannelPrevious episode: 590 - Visual Maps and Sandboxes: Making Tech Solutions Tangible for ClientsCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated email templates fail to connect with modern consumersThe role of design thinking in crafting emails that grab attention and drive actionThe psychology behind word choiceSimple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAsHow to use curiosity-driven subject lines and pre-headers to increase email open ratesAddressing objections within emails to eliminate hesitation and drive purchasesHow changing hyperlink colors can boost click-through ratesMastering email copywriting isn't just about clever words—it's about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience's behaviors, test what resonates, and use your brand's unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

In this electrifying episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley dive deep into the innovations shaping the automotive CRM landscape with special guests Shane Born and Melissa Sinclair from NCC and ProMax.  "You're investing in one of the most important tools to help run all aspects of your business. You want to make sure that it's set up properly from the very beginning." - Melissa Sinclair As the automotive industry faces unprecedented changes, Shane and Melissa discuss how their companies are spearheading the credit-first approach in CRM solutions, creating streamlined and transparent processes for both dealers and consumers. The episode begins with the hosts addressing missed speaking opportunities at an industry event due to unforeseen circumstances and quickly shifts focus to the groundbreaking strategies being implemented by ProMax, setting a new bar for CRM systems integrated with National Credit Center resources. "Success involves partnering with the right people... ensure your team understands the what, the why, and the how, and then be flexible to pivot if a generational storm hits." - Shane Born The conversation is packed with insights into how dealerships can leverage modern CRM systems to improve customer experience, enhance fraud prevention, and streamline sales processes using accurate real-time credit data. Shane Born highlights the unique position of their CRM solution, emphasizing its ability to provide consistent, transparent, and frictionless service to consumers while maintaining a keen adaptability to market changes. Melissa Sinclair adds to this by discussing the newly launched open API, offering seamless integration capabilities with vendor partners to unify dealership operations. This episode is a must-listen for any automotive professional keen on harnessing cutting-edge CRM technologies to propel their business forward.   Key Takeaways: ✅ Credit-First CRM Approach: NCC and ProMax are revolutionizing the CRM space with a credit-first methodology, enhancing the buying process through accurate financing options and fraud prevention features. ✅ User Interface and Experience: The newly redesigned UI/UX of ProMax's CRM offers a modern, intuitive interface that simplifies processes for salespeople and management, improving efficiency and usability. ✅ Service and Sales Integration: By integrating service customer data with CRM strategies, dealerships can unlock unprecedented sales opportunities, targeting both existing and untapped customer bases. ✅ Open API for Seamless Integration: The introduction of the open API, Dex, allows for effortless connection with various dealership software, ensuring all operations are synchronized and efficient. ✅ Robust OEM Partnerships: ProMax's CRM is approved by most OEMs, including 100% co-op with General Motors, showcasing the platform's comprehensive capabilities and industry trust.     About Shane Born Shane Born is a prominent figure in the automotive industry, holding a significant position at NCC (National Credit Center) and ProMax. With over two decades of experience, Shane has been instrumental in driving technological advancements and fostering customer relations in the automotive sector. His focus lies in integrating credit solutions with CRM systems to enhance dealership efficiencies!   About Melissa Sinclair Melissa Sinclair at NCC and ProMax, bringing extensive experience and deep knowledge about CRM solutions. Melissa has contributed substantially to the development of innovative customer relationship management tools and has played a key role in ensuring that these tools meet the needs of modern dealerships. She is particularly focused on enhancing user experience and fostering partnerships within the automotive industry.     Unleashing the Power of CRM in Automotive Sales Key Takeaways The Millionaire Car Salesman Podcast dives into how CRM technology is revolutionizing the automotive industry, focusing on NCC's ProMax and its unique offerings. The discussion emphasizes the shift towards credit-first processes, enhancing both dealer and consumer experiences by leveraging advanced data management. An insider perspective on NADA reveals valuable insights into networking strategies and industry trends despite unexpected challenges. CRM Innovations in the Automotive Industry The Millionaire Car Salesman Podcast, hosted by LA Williams and Sean V. Bradley, recently featured Shane Born and Melissa Sinclair from NCC and ProMax, who discussed groundbreaking innovations in CRM technology, specifically tailored for the automotive industry. As the podcast episodes unravel, they explore how these technologies redefine dealer-consumer interactions and internal processes within dealerships. According to Shane Born, NCC is leveraging its dual expertise as both a data and software-as-a-service company: "We are both a DAS company and a SaaS company," he notes. Their end-to-end platform ensures a streamlined, credit-first approach that not only enhances dealer efficiency but also significantly improves the customer's buying journey. This dual focus allows NCC to provide a seamless workflow tied to a single database, an advantage that sets it apart from competitors relying on multiple integrations. From quote to contract, the process is designed to eliminate friction and bolster customer satisfaction by providing accurate financing solutions quickly. Melissa Sinclair elaborates on the customized experience ProMax delivers: "Any role in the dealership can benefit as the platform was designed specifically with them in mind." The conversations with dealers led to UI and UX improvements, focusing on easy navigation and relevant data presentation, ensuring that even complex tools are intuitive for users across all roles within the dealership. Strategies from the NADA Conference One of the intriguing segments of the podcast episode involved understanding the dynamics of the National Automobile Dealers Association (NADA) conference. Despite logistical hurdles due to inclement weather, vendors and attendees alike made the most of the opportunity to connect and explore industry advancements. Shane Born emphasized that despite a "50% pre-registration count," those who made it to the event were laser-focused on solving pertinent challenges, leading to higher closing rates on new dealer group deals. NADA's decision to open its welcome party to all attendees, not just paid registrants, was a strategic move to enhance networking despite lower turnout numbers. "It allows us to really have meaningful conversations about what's happening and where the industry is heading," Born shared, highlighting how such interactions lead to long-lasting partnerships and industry insights. This part of the podcast underscores the importance of adaptability and creativity in fostering networking opportunities, even in unforeseen circumstances. NADA highlighted industry trends, such as AI integration and credit-first approaches, showcased by innovative solutions like NCC's ProMax. Maximizing CRM for Dealer Success In detailing the capabilities of NCC's complete CRM, the podcast dives into how dealerships can maximize the tool for their success. At its core, ProMax's CRM offers a robust framework for both reactive and proactive dealership strategies—a point emphasized repeatedly throughout the discussion. "Any user can go in and build a custom list," explained Melissa Sinclair, illustrating the CRM's adaptability in creating targeted customer lists based on various criteria, such as unsold showroom traffic or service appointments. The system's Opportunities Dashboard is a game changer, automatically collating potential purchase opportunities, ensuring that even if a salesperson overlooks a prospect, the CRM does not. Sean V. Bradley highlighted common dealer pitfalls, such as under-utilizing CRM capabilities, which often leads to unnecessary marketing expenditures. "Why are they spending $65,000 in advertising per month when they could invest $5,000 to $10,000 in CRM?" he questioned, advocating for a full-time CRM manager to ensure optimal use of the system. Reflecting on trends discussed at the podcast, it's evident that leveraging comprehensive CRM tools like NCC's ProMax could save money and increase sales, making it essential for dealerships to embrace such technologies fully. Reflections on the Automotive Horizon As the podcast episode closes, the hosts and guests reflect on how the innovations discussed are reshaping the automotive sales landscape. The evolution of CRM technology, spearheaded by companies like NCC and solutions such as ProMax, shows an industry leaning heavily into data-driven, customer-centric approaches. The recurring theme remains clear: the automotive industry is poised for growth through technology adaptation and strategic partnerships. As Shane Born perfectly encapsulates, success in this field "comes down to consistent execution of your strategic vision," underscoring the importance of aligning technology with well-defined dealership goals. With ProMax's open API and partnership with AI leaders like Impel, NCC ensures they are not just evolving alongside industry changes, but leading the charge toward a more integrated and customer-focused sales experience. In the ever-evolving automotive market, insights from such discussions are invaluable, paving the way for dealerships to not only keep pace but thrive in an exciting era of digital transformation.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!    

Send us a textLearn how to increase your Amazon sales with two simple PPC strategies you can implement in just 20 minutes. Steven Pope breaks down the steps to set up an Auto Catch-All Campaign and a Manual Broad Match Campaign for quick and effective results.Get your PPC campaigns on the right track today. Get our free PPC guide https://bit.ly/3DLhywd#AmazonPPC #IncreaseSales #AmazonMarketing Watch these next: Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Listing not converting? Tell us what's wrong, we'll help http://bit.ly/3B1LvHtOne call can change your strategy http://bit.ly/3B3HMJATimestamps:00:00 - Quick PPC Tips01:00 - Setting Up an Auto Catch-All Campaign02:04 - Manual Broad Match Campaign for High Impact03:46 - PPC Strategy Tips for the German Market04:15 - Stock Management Before PPC Investment05:00 - How My Amazon Guy Can Help with PPC and SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how Amazon sellers use Brand Analytics and tailored promotions to retain customers and increase sales. Discover strategies for targeting promising, at-risk, and hibernating customers using segmentation tools.#AmazonSellers #BrandAnalytics #CustomerRetention #EcommerceTips #amazonmarketing Get the secrets to winning Amazon ads for free https://bit.ly/3DLhywdWatch these next:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We'll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance sales and customer satisfaction, so tune in to hear more!What you'll hear in this episode:The critical role of financing in the roofing industryChanges in the financing landscape and consumer preferencesImportance of offering financing options to increase salesStrategies for effectively presenting financing to customersCommon misconceptions among contractors regarding financingSignificance of training and education for contractors on financingImpact of financing on customer satisfaction and project accessibilityTools and technologies to streamline the financing application processBuilding authentic relationships with consumers through financing discussionsResources Mentioned: Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Connect with Christopher ScovilleImprovifiLinkedInFacebook

Send us a textStruggling with high PPC costs? Here are 10 Amazon PPC tips to cut ad spend while keeping sales strong. Want a FREE Amazon PPC Guide for 2025? Grab here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceAds #AmazonSellerTips #AmazonAds Watch these videos on YouTube:Does PPC affect SEO? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Optimize your ads with these tips https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2---------------------------------------------------------------Learn how to make your main image work http://bit.ly/3ZuylezGet strategies to increase your sales http://bit.ly/3Vbhtb6Use this form to tell us what's wrong in your account and we'll solve it http://bit.ly/3B4ig70Timestamps00:00 - Introduction: The Problem With PPC Costs00:51 - Tip 1: Never Run Out of Budget01:44 - Tip 2: Improve Your Main Image03:04 - Promo Code for Main Image!03:30 - Tip 3: Add Negative Keywords to Save Money05:10 - Tip 4: Use Dayparting for Better Budget Allocation06:45 - Tip 5: Free Traffic Through Social Posts07:17 - Tip 6: Broad Match Modifier Explained10:07 - Tip 7: Budget Campaigns for Large Catalogs11:10 - Tip 8: Calculate ACOS Expectations Accurately12:33 - Tip 9: Custom Headline Images for Sponsored Ads14:07 - Tip 10: Using Lifetime Metrics for Long-Term Insights---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Achieve More: Discover the Secret to Hitting Your Goals Sales Coach Dan Rochon from No Broke Months for Salespeople dives into the one question every salesperson should ask themselves if they're not hitting their goals. Dan discusses mindset shifts and sales strategies that distinguish top performers. He guides you in evaluating habits, prioritizing activities, and identifying hidden barriers. Check out the latest episode of No Broke Months for Salespeople and start asking the question that could change everything. --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

  Join Sarah as she counts down the top 5 Agent Survival Guide Podcast episodes of 2024! Find out if your favorite episode made the cut… and thanks for listening this year!   Number Five: [02:22] Number Four: [21:29] Number Three: [31:18] Number Two: [39:18] Number One: [01:04:19]   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Follow Us on Social!  Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/   Links to Individual Episodes: 5 Perks of Being a Part-Time Insurance Agent: https://pod.fo/e/28ab20 Agent's Guide to Email Communication Resources: https://pod.fo/e/28ab27 Developing a Retention Mindset ft. Blake Amos: https://pod.fo/e/28ab52 Key Changes for ACA Open Enrollment 2025 ft. Ross Baker: https://pod.fo/e/28aaeb Using a SWOT Analysis to Review Your Insurance Business: https://pod.fo/e/28ab7f   Additional Episodes You Might Like: 5 Things About Prepping for the Insurance License Exam: https://pod.fo/e/28ab2c 9 Essential Tools for Beginner Insurance Agents: https://pod.fo/e/28ab2e How Much Can Agents Make Selling Under-65 Insurance: https://pod.fo/e/28aaf7 Simplify Marketplace Enrollments with HealthSherpa: https://pod.fo/e/27a351 Steps to Get Ready for OEP: Federal & State Exchanges: https://pod.fo/e/28aaf6 What Today's Financial Environment Means for Medicare Beneficiaries & Agents: https://pod.fo/e/28aafb   Resources for Insurance Agents: Developing an Agency — Your Guide to Getting Started: https://www.ritterim.com/agency-guide/ Email Template for Client Check-in: https://ritterim.com/documents/client-check-in-email-template.docx FMO vs. IMO vs. NMO vs. MGA vs. GA: What's the Difference? https://ritterim.com/blog/fmo-vs-imo-vs-nmo-vs-mga-vs-ga-whats-the-difference/ How Professional Organizations Make You a Better Agent: https://ritterim.com/blog/how-professional-organizations-make-you-a-better-agent/ Increase Sales and Productivity with the Busy Medicare Agent's Sales Planner: https://www.ritterim.com/blog/increase-sales-and-productivity-with-the-busy-medicare-agents-sales-planner/ Modern Medicare Marketing for Today's Agents: https://www.ritterim.com/modern-marketing-guide/ Request a Portfolio Review from Ritter Insurance Marketing: https://ritterim.com/portfolio/ Ritter Agent Handbook: https://docs.ritterim.com/documents/compliance/Ritter-Agent-Handbook-2024.pdf Ritter Insurance Marketing Official Site: https://ritterim.com/ Stay Organized with the Busy ACA Agent's Sales Calendar: https://www.ritterim.com/blog/stay-organized-with-the-busy-aca-agents-sales-calendar/ The Complete Guide to Client Loyalty and Retention: https://ritterim.com/client-retention-guide/ The Complete Guide to Selling Affordable Care Act Insurance Plans: https://ritterim.com/aca-ebook/ The Ultimate Agent Resource List Pt. 1: Market Yourself: https://www.ritterim.com/blog/the-ultimate-agent-resource-list-pt.-1-market-yourself/ Your Step-By-Step Guide to Getting Started in Insurance Sales: https://ritterim.com/free-guide/?utm_source=asg_podcast_link   Not affiliated with or endorsed by Medicare or any government agency.   The resources in Agent's Guide to Email Communication Reesources are the opinions of staff and agents who work with Ritter Insurance Marketing. We cannot guarantee that an agent's business will succeed if utilizing these recommendations. An agents is solely responsible for making all decisions and taking actions related to their business.

Since the year 2000, wineries in the United States have grown from 2,000 to nearly 12,000. How can a brand stand out in the market? Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions including Texas, Michigan, and Pennsylvania. Dan shares tips on how to sell new hybrid varieties, what messaging has the biggest impact on sales, and what customers are really coming to the tasting room for (it's not wine!). Resources:         222: How Sustainability Sells in a Tough Market | Marketing Tip Monday 246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday Dan McCcole Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States Market research reveals why consumers are drawn to wineries in Michigan Survey of Wineries and Non-winery Tourism Businesses in 25 Emerging Wine Regions The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment Understanding winery visitors  Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Since the year 2000, wineries in the United States have grown from 2000 to nearly 12, 000. How can a brand stand out in the market? Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director, Since 1994, Vineyard Team has brought you the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. [00:00:37] Please raise a glass with us as we cheers to 30 years. [00:00:41] In today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with a longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University. [00:01:00] Dan researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions, including Texas, Michigan, and Pennsylvania. [00:01:15] Dan shares tips on how to sell new hybrid varieties. What messaging has the biggest impact on sales and what customers are really coming to the tasting room for hint It's not wine [00:01:28] want to be more connected with the viticulture industry, but don't know where to start become a vineyard team member Get access to the latest science based practices experts growers and wine industry tools through both infield and online Education so that you can grow your business Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:52] Craig Macmillan: Our guest today is Dan McCole. He is an associate professor in the department of community sustainability at Michigan state university. And today we're going to talk about some lesser known smaller wine regions and the challenges of marketing hybrid wine grape varieties to customers and some successes. [00:02:08] So thanks for being on the podcast, Dan. [00:02:10] Dan McCole: I'm happy to be here, Craig. [00:02:12] Craig Macmillan: Before we, we get talking about wine in particular I'd like to kind of get oriented in your larger focus. You've done a lot of work in the world of natural resources and ag based tourism contributing to community sustainability. And I think that that's a really interesting topic just in general. [00:02:28] Can you tell me a little bit about your work just in the broad scheme and kind of what kinds of things you're interested in [00:02:33] Dan McCole: Yeah, sure. It's funny, I actually got into wine. I'm really a tourism scholar. And shortly after I arrived at Michigan State University, I was pulled into a project, that was looking at specifically at tourism. It was part of a larger project that looked at cold hardy wine varieties. So cold hardy hybrids. [00:02:55] And there was a team of viticulturalists and enologists and economists. And I was sort of brought in there, for the business portion of the team specifically looking at tourism, but that also some consumer behavior questions that we had on that as part of that project. My focus within tourism is the impact of tourism on communities specifically. [00:03:15] I'm not a hospitality guy. I look at the impact of tourism on communities. And so, you know, especially in areas like where I live in Michigan the industrial Midwest where, you know, the economy is shifting a bit. You have these places that sort of former manufacturing areas, former extraction areas for like lumber and coal and things like that. [00:03:36] They're looking to new industries and tourism is a big part of it. And so we look at all the impacts on those communities, both positive and negative. We look at economic impacts, sociocultural impacts and environmental impacts. [00:03:47] Craig Macmillan: it's exciting to see the growth in wine industries throughout the United States. I think that it's fascinating and it's only going to continue. In my opinion, I think we're going to see more of this, but again, then you're selling wines that are not commonly known. You're using the Frontenac one example. Marquette in particular was a variety that you had done some special work on. Tell me a little bit about what you did around that. [00:04:12] Dan McCole: Just to echo what you're saying. First of all, about the growth in, in the number of wineries is crazy. In the year 2000, I think the U S had 2000 wineries. Now we're up to almost 12,000. That's just crazy growth. So it's not only interesting, it's just fascinating. And. A lot of that growth has happened outside of the traditional wine areas in the West Coast. [00:04:30] It's happened, you know, in places like where I live in Michigan, but Pennsylvania, Iowa, Wisconsin, Minnesota, Texas, you know, Virginia, everywhere. And that to me is quite interesting because a lot of these wineries are, they're pretty small. And they sell a lot of their wine out of the tasting room which makes it a tourism product really, because they have to drive visitors to their tasting room. [00:04:52] So that's, that's what got my interest. But in a lot of these areas, you can't necessarily grow the traditional wines that you can out in California, for instance, in the central valley or, you know, Napa, Sonoma. Here in Michigan, we do have some areas where you can go vernifera and mostly, you know, like German varietal, the Riesling is, is quite good here, you know, cool, cool temps, but they're really in small microclimates, but a lot of the areas I tend to work in, they rely on, you know, hybrid grapes, wine grapes. [00:05:22] And, you know, these have just developed over the last 20 years, a lot of them or, you know, some of them are a little bit older but some of them are quite new, including Marquette, which is probably, You know, 15, 16, 17 years old since it was developed at University of Minnesota. And that wine in particular is quite interesting because when you're talking about, especially up here in the North where I work and with a lot of the wineries I'm at, they can do okay with white wines, but red wine has always been a bit of a challenge. [00:05:48] And so Marquette comes along and it's pretty promising wine for making, you know, red wine. So everybody was pretty excited about it. We wanted to know a little bit more about what you tell consumers that will impact their interest in a wine. In academia, we talk about this concept called willingness to pay or valuation. [00:06:09] Essentially what we're talking about is, how much does a product mean to somebody? And that they're willing to buy and how much are they willing to buy it for? So we did these interesting studies with Marquette looking at what can you tell somebody about this grape? That will increase their valuation of it because when we were talking to wineries, you know We'd ask them like what do you tell them about Marquette? And they said, well, you know, we tell them this and that. And as we had these conversations with a number of wineries, we could pretty much break down what they told about this grape into three categories. [00:06:42] One was sort of these sensory descriptions, medium bodied wine, grandson of Pinot Noir and, with hints of, and flavors of such and such [00:06:54] another category of information that they were talking about was, the local message, you know, everybody's into locally produced, locally you know, grown local, local, local. They talked about how the Marquette grape was developed sort of locally specifically for these environments. It doesn't require as many agricultural inputs you know, to be able to grow here. It, Helps local wineries to produce these kind of wines, et cetera, very local, local, local message. [00:07:23] And then the third thing was they talked about how wines made with Marquette grapes had won competitions at international wine competitions. And so, you know, that was one of the things they told about them. And so we wanted to know, like of those messages, does anyone have. A little bit more bang [00:07:38] Craig Macmillan: Right, right. [00:07:39] Dan McCole: you know, that you have, and, and, you know, that could be communicated on the label or in the tasting room or in tasting notes or whatever. [00:07:46] So, you know, essentially we did this complicated experiment and which is, you know, a whole other story on its own, but but it was kind of interesting, but essentially what we found was that one of those three messages didn't really impact people's willingness to pay. One of them did a little bit. And one of them did quite a bit. [00:08:05] Craig Macmillan: I'm on the edge of my seat. [00:08:06] Dan McCole: You're on the edge of your seat. Okay. I was wondering if you wanted to have a quiz. They didn't want to pay less, but they didn't necessarily want to pay more. [00:08:13] The local message, people were willing to pay more for that, but not a lot. [00:08:17] It was the awards, and it was interesting because we had people sample four different Marquette wines, and we didn't ask them about the specific wines, we just asked questions about Marquette wines. Here are four Marquette wines, you know, so you get a sense of this grape and the wines made from it. [00:08:33] And we didn't say that these wines had won awards just that wines made with Marquette had won awards. But that made people pay a willingness to pay a lot more. [00:08:41] Craig Macmillan: Interesting. [00:08:43] Dan McCole: And, and I think that has something to do with wine itself as a product. Part of our other research shows that, you know, The people who tend to go to tasting rooms in these emerging areas don't necessarily have the same level of wine knowledge or wine experience or wine purchase behavior. [00:08:58] And so they might be looking a little bit more toward people who are experts in this to tip them as to if they should like this or not. I mean, we're all kind of like that with, with wine, the points and things like that, you know, let's see what a, an expert tells us. And we're influenced by that. [00:09:15] Craig Macmillan: That is interesting. It just made me think of diffusion of innovation, you know, where you have some folks that would be like, Oh, Marquette's delicious, fantastic, I want it. And then there's another population that's like, Well, let's, is it? If other people are indicating that it's good and that they like it, which is communicated through points in this case, then that opens the door. [00:09:35] And then maybe you get some more momentum after that, some more momentum after that, momentum after that, you know, and wine regions have kind of developed along that same. Principle, the sense of place piece is also kind of interesting because a lot of wineries, I think are really focused on conveying these wines are a sense of place. [00:09:52] And I was expecting that to be a real motivator because these are special places with special wines. But not necessarily. [00:10:02] Dan McCole: Well, yeah, you know, wine more than probably any other product at least beverage is, so tied to the terroir, right? If you're thinking about a wine in Michigan or Iowa or, Missouri and you know, a little bit something about wine, you'd say, Oh, those aren't really wine areas. Are they? [00:10:22] And you might be a little skeptical. Whereas, you know, if you're talking about, Oh, this wine is made in Italy or France or Chile or, California or, Australia, wherever people say, Oh, yeah, they make good wines there. Right? This tie to the terroir in the area is true. But think about like, yeah. craft beers. People don't really give it the same level of scrutiny where it's made from. If you go to you know, a place, I mean, we just don't have the connection, you know, Germany or Czech or, you know, places are known for certain kinds of beer, but you're not necessarily skeptical about a beer made in Iowa or Missouri or Michigan or, wherever. [00:10:58] Same thing with spirits. We've seen a lot of craft distilleries coming around , and people think that's cool, . But wine, they're still a little suspicious of really. Could we really have a good wine made in this location or that location? So that sense of place is interesting. So I think with the, experiments we did, it was really that the reason there was a little bit of an increase, I think, is just people for. Mostly environmental reasons but you know, some other reasons to support local business you know, latched on to that local message. And we're willing to pay a little bit more for that, but not a lot more. [00:11:30] Craig Macmillan: Right. And if I remember correctly the environmental aspects of this did play at least a little bit of a role [00:11:37] Dan McCole: that that's exactly right. That is something that wineries do communicate about the wines especially made with hybrid wine grapes. I mean, first of all, the, the term hybrid grape is something that the industry uses and people like you and I might use but the average consumer doesn't know what that means. [00:11:53] The average consumer doesn't know what Vitis vinifera is. They've maybe heard of grapes, but, you know, if you ask them if they've heard of Cabernet Sauvignon or Marquette, they might say, Oh, I've heard of Cabernet Sauvignon, and if they're from certain areas where Marquette is grown, they might say, Oh, yeah, I've heard of that too, to a lesser extent, but they're not gonna know that one's a hybrid grape and one's not. [00:12:13] And even if you were told, they wouldn't know what that means. Cabernet Sauvignon sounds like a hybrid. Between Cabernet and Sauvignon, right? So, like, they don't really make that distinction as much as the industry does. [00:12:25] Craig Macmillan: Are there other varieties in the upper Midwest that have the same kind of potential, do you think? [00:12:31] Dan McCole: There are several that people are interested. You mentioned Frontenac before. Frontenac's been around for a while and it's another one that makes a red wine. Petite Pearl is sort of another one that's a little newer than Marquette, which has some promise. [00:12:45] On the white you have which has also been around for a little bit and you know, Brianna and La Crescent and, and some of those essentially what they do is allow for this growth that we've seen in areas where it was previously not feasible to, produce wine. [00:13:02] People are ever going to get to the point where they prefer a Marquette over a Cabernet Sauvignon, I mean, some people do but in large numbers that could be a while. And it may never happen. To me, a lot of these wineries and these areas. They're, they're smaller wineries that sell most of what they produce out of their tasting room. [00:13:24] And that's a pretty good model for them because when you're producing such a small amount of wine, the production cost per bottle is pretty high, so just to break even you might need to, you know, sell it at 15, 16, 17 dollars a bottle. If you want a little bit of a margin, you're going for 25 dollars. [00:13:44] Now if you're in a wine shop And you have the choice between, a $25 bottle of Cabernet Sauvignon or, go with something else like a you know, a Pinot Noir or something, and a $25 bottle of Marquette. It's gonna be hard for that Marquette to compete. [00:14:03] Plus the winery's gonna have to pay the, middleman, the distributor and the retailer. They're cut too. Selling it out of the tasting room makes a lot of sense when it's that high. You don't have the competition, you don't have to give other people their cut. , [00:14:16] what we've found in these areas is that people aren't going to the wineries for wine. [00:14:23] Our research clearly shows this. They're going for a wine based experience or wine themed experience, when we ask people why they came to the winery, the reasons given were, for a relaxing day out to socialize with somebody else to bond with friends or loved one or you know, a group of women who are getting ready and part of a bachelorette party or something. [00:14:44] And, lower down the list is to learn more about wine and lower down is to acquire wine or build my cellar or things like that. They're not going there for that purpose. They're going for an experience. [00:14:54] Now, if the experience is good and the wine is good enough, they'll buy some of that wine, again, because the context of a purchase. Makes all the difference in the world. For years, we've known this about consumer behavior, that the situation in which somebody buys something makes all the difference in their behavior, whether they're going to buy it. And we know this in the wine industry, right? Think about how much you're willing to pay for a bottle of wine at a restaurant versus at a store. [00:15:24] Because the situation is different. And our right. Our willingness to pay goes up. Our willingness to buy one product over another changes. And by like the situation I'm talking the physical surroundings make a difference. The social surroundings, who you're with you know, at the time, the temporal perspective, meaning the urgency associated with it whether you have plenty of time to shop, whether you're in a hurry, What they call the task, which is like the reason for the purchase. [00:15:49] So are you buying it for a gift? Are you bringing it to somebody's house? Are you getting it as a souvenir? And then, and this is, I think most important is something called the antecedent States. And this is like the consumers. Mood at the, at the moment of purchase, it's emotional state. And this has changed by, you know, what has happened immediately before the purchase. [00:16:11] So if you're at a winery and you know, Iowa, Missouri, Michigan, Minnesota, Wisconsin, and. You're having a great time and you and I are there together. We're getting along real well, getting to know each other. We're having a wine. The wine's, you know, fine. It's pretty good. We talked to some other people. It's just been a great day out. The weather's been beautiful. There are beautiful views and we walked through the vineyard. We're in a good mood, and that's gonna change our purchase situation. All of those factors change the purchase situation. In some cases, the wine just has to be good enough. [00:16:44] Now, if the wine is terrible and it's really a burden to drink, we're probably not gonna buy that wine. [00:16:50] Craig Macmillan: A burden to drink. I love that. I've never heard that before. I'm going to use that in my real life. [00:16:56] Dan McCole: Have you, have you had many wines that have been a burden [00:16:59] Craig Macmillan: I I'm a judge for a home winemaking competition. So yes, many wines are a burden to drink. [00:17:05] Dan McCole: Yeah, okay. Yeah, I've had a few, but generally I've got a pretty open palate. [00:17:11] Craig Macmillan: I'm sorry. I interrupted [00:17:12] Dan McCole: if we, found these wines to be, you know, not great, then we're not going to buy them. You know, it's going to dampen our experience, if the, the wine grapes that you were asking about, if they're good enough, they're good enough. There's a market there for that. They don't need to be the next, you know, Chardonnay. [00:17:28] Craig Macmillan: Something else that you looked at that I found pretty fascinating was you look for commonalities or differences in wine consumers. I think it was in Michigan. You were connecting with people, I think at the winery And we're doing some survey work. And so I started some semi structured interview work. Is that right? [00:17:42] Dan McCole: Well, not necessarily. We have done some structured interviewing, but I think what you're talking about. So we had a program that we did for several years, both in Michigan, Wisconsin, and Minnesota, where we developed a system to be able to intercept people at the winery very quickly. We didn't want to disrupt their experience at the winery, just very quickly. [00:18:04] And we, we worked with wineries, they did these intercepts for us. Would you be interested in participating in a study that Michigan State's doing? If so, just give us your name and email and they will follow up with you within a week. So we got this, we worked with a number of wineries, so we, every week we would get, you know, a few hundred names and we would survey them. And we do this over, you know, a 16 week period every year. [00:18:25] Craig Macmillan: wow. [00:18:25] Dan McCole: We got in touch with a lot of people who had just taken a visit to the winery and we were able to ask a lot of different questions. One line of inquiry that we focused on was trying to get to know who are these consumers? [00:18:39] This is where we first learned that the consumers who go to a winery are different from wine consumers. They're a form of wine consumer, but they're not the same as what most of the information, the trade information available on wine consumers is because that those air mostly in a retail context. [00:18:58] That's where I told you earlier. We learned that, the visitors to wineries in these areas tended to be a little less wine knowledgeable, have a little less wine experience. Purchased a little less wine, you know, beforehand before, you know, coming to the winery and and there were also some differences state to state mostly that had to do with some spending, but some of that was explained geographically, how close the wineries were to major breweries. Population areas and things like that. [00:19:29] One interesting thing that we learned. So in, Michigan, I, I mentioned this earlier, quite a , a lot of the wineries are in areas where they will produce wines with vinifera, grapes that we've heard of before. You know, Cabernet Franc Riesling, Pinot Grigio, some Chardonnay, you know, etc. [00:19:48] And there are some wineries that that use cold, hearty grapes in Wisconsin and Minnesota. They pretty much all use these cold, hearty grapes. So we asked people, how familiar are you with cold, hearty grapes? And it was interesting in Michigan. They shared familiarity greater than the other two states. [00:20:05] But when we asked them if they'd heard of these specific grapes You know, Marquette Marichal Foch yeah, Frontenac, Gris, Frontenac Brianna, La Crescent. We made up a few names of grapes that don't exist. And in Michigan, they were just as likely to say they've heard of those made up grapes as the real grapes. [00:20:27] And in Wisconsin and Minnesota, however , they hadn't heard of those and they indicated that they've heard of the real grapes. And, and so what that told us was that if you, familiarize the consumer enough with these grapes, they'll get to know them and recognize them. And in Michigan they just hadn't because there aren't as many that use these cold hardy grapes. [00:20:47] Craig Macmillan: Oh, that's, that's really interesting. We're talking about cold hardy's equality. I've done been doing a lot of interviews with folks from places like Texas. And also the Pacific Northwest, which are both areas that are very vulnerable to climate change. And in the case of the Northwest, that still might be vinifera. But for instance, the Willamette Valley may have to rethink Pinot Noir if things continue to warm. In Texas, it's about heat, where they're having just terrible collapses of vines. And there are, you know, these heat tolerant varieties that nobody's heard of. If you were to be called in as an expert and flown to Texas, what kind of advice would you give to the extensionists at Texas A& M or to the wine marketing associations or anything like that? Based on what you've learned in the Midwest. [00:21:37] Dan McCole: I do work with some people from Texas A& M on different projects that we've been part of. So I'm a little bit familiar with their challenges, mostly they're viticulturalists they have unique challenges. The kind of things that, that I work with that really apply, even though most of my work has been done up here in the, upper Midwest and the great lakes area from the, small business perspective, they have the same challenges. [00:21:59] I would argue that in fact, I published a paper on, proposing that there are really four different kinds of wine regions. One is sort of the famous wine regions we know about. Those would be the Napa and the Sonoma or a Tuscany and other places like that Burgundy and France. They produce a lot of wine and they have good wine tourism 'cause people want to go to these regions. [00:22:22] Then we have regions that produce a lot of wine, but they don't necessarily have a whole lot of tourism. They don't rely too much on tourism. These are the bulk wine producing regions of the world. [00:22:33] Then you have lots of regions around the world. Especially you think of like Eastern Europe, they have a long tradition of winemaking, but it's really just for local consumption, right? And and so they, they sell it locally. They don't really rely on tourism. People aren't going to these regions. , you can think of Bulgaria and. You know, certain parts of Austria or, you know, wherever. [00:22:55] And then there's this newer fourth region. And these are wineries that don't have a long tradition of winemaking. These are like the wineries that have popped up all over the U. S. over the last 20 years, and they are entirely reliant on tourism. to sell their product because they're mostly selling out of the tasting room. And each one of these four regions has different business models. [00:23:16] If a winery is in an area that relies on tasting room sales, either entirely or largely and or is making wines with grapes that people are less familiar with then they have similar challenges regardless of where they're located or what those wines are called. [00:23:36] One of the things I would say is recognize that, people are there to buy an experience, not a product. And if they have a good experience, they'll buy the product. A lot of wineries I've worked with, they understand this, but they still consider themselves being in the, you know, primarily wineries and wine producers. [00:23:55] And, and they are, and you can understand why they are that way. Their consumer's primary, you know, the product they're seeking the most is not a actual tangible product. It is that experience. And so realizing that that that you are really in that experience industry just happens to be wine themed and you also produce wine and you're going to sell that wine to them that realizing why people are there and then that they're Behavior, the things that are going to change their behavior, get them to buy more wine, et cetera is going to be different from most of the information that's out there about consumers realizing that the wine consumer behavior that's out there and all the trade magazines Is mostly for people at retail and they are very different there. [00:24:40] They have a lot of commonalities And even if we're talking about the same people the situation is different and therefore their behavior is different So essentially they're a different kind of consumer, when they're there and then the last thing I would tell them is you know based on what I was telling you about the work we had done in minnesota and wisconsin is don't shy away from the name of the grape and, , just say that, and people don't care if it's hybrid or not, just push the name of that grape. So you get some recognition of it. And then people, especially if they're newer to , to wine, you know, they're gonna say, Oh, I really like this grape. I like wines are made with this grape. And, you know, they tell two friends and so on and so on. [00:25:20] Craig Macmillan: Interesting. I don't think I saw this in your writing, but obviously you have some experience with this. Are there particular things, elements that a winery that's selling this experience, types of experiences, types of things that a winery would have the most success with or things that you saw that had the most popularity or the most success? [00:25:43] Dan McCole: Yeah, we, we haven't done that work. We actually have a proposed in a grant that, hopefully will be funded coming forward. A colleague of mine at Cornell, Miguel Gomez, he did a couple interesting little experiments to, see what, generated more sales in, in one experiment, he found that essentially the, the more satisfied people were with their tasting room experience. The more wine they bought and the more money they spent on wine. So the more bottles, the more money they spent and the more bottles they purchased. And, and it was really clear. And if you could get somebody from being very satisfied to extremely satisfied, The amount of wine just jumped way up in the amount of spending. [00:26:29] So trying to get somebody extremely satisfied with their tasting room experience. So that begs the question, what leads to satisfaction experience. And what was interesting is it wasn't the quality of the wines. It was things like, crowding if it wasn't too crowded decoration, the atmosphere that was created, whether it was a nice place the service. The you know, the people serving. [00:26:54] I was at another conference where another colleague Zeta Vickers at University of Minnesota. She had done some experiments with tasting those. She was giving people wines to try and she would show them photos of people in different states of emotion. So some of them were really happy, some of them were angry, some of them were scared, some of them were sad, whatever. And she experimented with the same group of wines. And asked people to rate their level of satisfaction. And one of the things she learned was regardless of which wine followed, the wine after showing somebody who was happy, a picture of somebody who was happy, was always rated more higher than the other emotions. [00:27:34] And so the lesson that she gave from this and fits in with Miguel's work is if you're hiring somebody to work in your tasting room and you have a choice between two people, one of them is incredibly knowledgeable about wine knows everything there is to know, but isn't the most . necessarily friendly, outgoing person in the world and the other one doesn't know much about wine, but is very engaging and friendly and outgoing. Train that person about wine, hire them and train them about wine versus the wine person what Zeta said, if people are in a good mood or they see somebody in a good mood, they're more likely to be satisfied with the wine. [00:28:08] And if they're more satisfied with the wine and more satisfied with their experience, then they're, going to buy more wine. [00:28:13] Craig Macmillan: Variable I wonder about is music. [00:28:16] Dan McCole: Yeah, [00:28:17] Craig Macmillan: I'm really curious about what impact that might have. And it gets to this emotional response piece, where if people are having a good time, you see people smiling, the staff are very friendly and smiling, that encourages you to Enjoy the experience be satisfied the experience then purchase product as a result [00:28:34] Dan McCole: I would agree with that 100%. And I think that's part of being very satisfied or extremely satisfied with the tasting room experience. If there's either good live music or it doesn't even have to be that there's a, there's a little winery up here in Michigan that, in the middle of their tasting room, they have this, sort of classic Harley. [00:28:52] And the music in there is always like classic rock, and it's turned up a little bit higher than you would normally expect. And they have a great view and it's a really beautiful winery and it's looking over Lake Michigan, it's really lovely you can't go there and not have a good time, you know, it's just a lot of fun. [00:29:08] Craig Macmillan: yeah, that's interesting if there's one thing you were gonna tell folks regardless of where they were on this topic Making the sale of an unknown wine variety. What would it be? Just one idea one thing [00:29:22] Dan McCole: Well, based on the research what we told people about the awards that were won, if your wine has won awards showcase them. Let people know that that they've won awards that that really does seem to make a difference. So to the point where once we, when we had our findings, we were reporting them at a conference of winemakers and, and somebody said, I'm really glad you said that because we did win awards, but we'd already had our bottles labeled. [00:29:46] And so we were, printing off different stickers that we're applying by hand, bottle by bottle. And we were going to give up doing that, but maybe we should continue. And I said, yeah, I mean, that was the thing more than anything else. You communicate to people about the wines is that they'd won awards. [00:30:01] Because if you're talking about people who everybody feels a little inferior, not everybody. We, we all know some people who are very. You know, feel like they know everything there is to know about wine, but a lot of us are, are a little inferior about whether we know as much as we should about wine to have experts sort of say that, you know, wine more than, more than a lot of things makes a big difference. [00:30:23] And so awards are, are one of those things and enter those competitions. And, and if you win them make sure you communicate that to your consumers. [00:30:30] Craig Macmillan: That's fascinating. Where can people find out more about you? [00:30:33] Dan McCole: Well, they can go onto the, website or, or look me up, Dan McCole. You'll find some of the writings I've had on Google and there are two Dan McCalls out there. One's my dad, he's an artist in Boston. And then may just don't go for the watercolors, go for the stuff about wine. [00:30:47] Craig Macmillan: And yeah, in the show notes, there'll be links to a number of your publications, which I found fascinating. And I think other people will too. Thank you so much. Our guest today has been Dan McCole. He's associate professor in the department of community sustainability at Michigan state university. Dan, thanks for being here. This has been a really interesting conversation. [00:31:05] Dan McCole: Thanks a lot, Craig. I enjoyed talking to you. [00:31:06] Beth Vukmanic: Thank you for listening. Make sure you check out the show notes for links to Dan, a number of his articles on market research, plus Sustainable Wine Growing Podcast episodes, 222, How Sustainability Sells in a Tough Market, and 246, Three Ways to Make Your Tasting an Experience. If you liked the show, do us a big favor by sharing it with a friend, subscribing, and leaving us a review. [00:31:34] You can find all of the podcasts at vineyardteam. org slash podcast. And you can reach us at podcast at vineyardteam. org until next time. This is sustainable wine growing with the vineyard team.   Nearly perfect transcription by Descript

In This Episode You Will Learn About:  Gaining more profit AND more happiness   Thriving through trial and error  Turning leads into SALES Learning from your competition  Resources: Website: stacytuschl.com & welloiledoperations.com  Listen to Foot Traffic Podcast Read: The Implementation Code: Unlock the Secret To Getting It All Done  Sign up for 5 Day Traffic Bootcamp  Text COMMUNITY to (414) 240-1379 to join! LinkedIn & Facebook & Youtube: @Stacy Tuschl Instagram: @stacytuschl Twitter: @stacytuschl Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Oracle is offering to halve your cloud bill if you switch to OCI See if you qualify at oracle.com/MONAHAN. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Get 15% off your first order at jennikayne.com when you use code CONFIDENCE15 at checkout. Get 15% off your first order at oakessentials.com when you use code CONFIDENCE15 at checkout. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  The key to any successful business is finding what the market is MISSING, and filling that need! Expert business growth coach, Stacy Tuschl is here to teach you how to work sales funnels, observe business trends, and make the BEST move for your business! Lean into what is working, and be willing to change things up that aren't. The end goal is to convert visibility on your website or social media platforms into leads and eventually into SALES! You CAN gain new customers while keeping the existing ones engaged and happy. Tune in to discover the BEST ways to drive business up and diversify your existing strategies!

As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! In this episode of the Digital Business Evolution podcast, Jess gets into the complex and often sticky topic of money mindset. Jess shares three powerful mindset shifts that can transform your relationship with money and help you make more sales! With insights on understanding sales as a service, recognizing the infinite nature of money, and shifting focus from scarcity to abundance, this episode is the go to for an empowered approach to financial success. Join Jess as she offers practical advice and personal anecdotes to inspire a positive shift in your perception of money. Tune in to take the first step towards evolving your money mindset. As always, cheers to your evolution! Key Takeaways: Money is infinite, time is finite  The importance of money mindset How can you be better with your time Episode Resources Check out the YouTube video for today's podcast right here: https://www.youtube.com/@jessicaderose/videos and don't forget to like, comment and subscribe! For all the juicy details of The Club Membership, CLICK HERE:  https://www.jessglazer.com/theclub Join Legacy Lounge a 6 Month Mentorship for the leader who wants to create a legacy brand

The purpose of business is to create customers who create customers. - Shiv Singh. When I search for the perfect quote for each show, I often reflect on my own sales career. I love it when a quote hits home because I have proven that the idea behind it works.    Today, this quote landed for me because I have lived off referrals and generated so much passive income through the years due to referrals from existing clients or people who have gotten to know me within my network. The key to developing a stream of referrals is to first prove yourself and build the know-like-trust factor!   YouTube: https://youtu.be/NsBtibIQ8i8   About Chris Jennings:  Chris won the Vistage Lifetime Achievement Award. He is an award-winning speaker and bestselling author of Conversations Made Easy and The Client    Retention Matrix. He is personal, energetic, engaged, and rooting for you to succeed.  Chris runs a team of coaches who help individuals and organizations improve their sales performance through coaching, training, consulting, and sometimes serving as a fractional VP of Sales/CRO.   How to Get In Touch with Chris Jennings: Website:  http://chrisjenningsgroup.com/ Email:   CHRIS@CHRISJENNINGSGROUP.COM   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems your business may have.

Have you ever wondered why some products just fly off the shelves while others gather dust?Well, lemme tell you...it's not just about what you're selling, but how you're pricing it.In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you've been dreaming about.My one invitation is to take these insights and turn them into REAL actionable steps, so you can see results. And trust me, you'll want to.These strategies aren't just theoretical—they're practical, proven methods that can transform your business (just as they've transformed mine)!Click play to hear all of this and:(00:01:18) The specific number of options you need to provide to make the preferred choice more attractive.(00:03:01) How to increase the perception of affordability by just tweaking a few numbers.(00:07:15) How offering packages can increase perceived value.(00:11:32) Understanding the power of limited-time offers (and using ethical scarcity!).(00:14:17) Why “most loved” or “most popular” products naturally drive more sales.

Today's pep talk is about – FUNDAMENTAL #5 - INCREASE SALES. It is part 6 of a 9 part series. If you have not listened to the first FIVE parts – I recommend that you do STARTING WITH EPISODE # 305 – BUSINESS IN A BOX. TODAY I am going to get your sales juices flowing and get you primed up for 2025… Which is just around the corner…

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. In today's episode, we're chatting about how you can maximize the final weeks of the year. You'll hear:The importance of concentrating on your best-selling productsHow major retailers are adjusting their Black Friday strategiesWhy you should avoid reinventing the wheel in Q4Effective marketing channels and prioritizing what actually works for YOUR businessHow to treat your VIP customers and retailers to drive more salesCreative collaborations to get new eyeballs on your productsLet's get focused and make these next few weeks count!Enjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

About a year ago I had a terrible quarter when I was working at DocuSign. One of those seasons where nothing goes your way: • Deals slip • Timing's off • Budgets freeze • Commits go Closed/Lost • Confidence plummets In baseball we call it a slump, and I was pushin' that Mendoza line. Anyway, I let myself feel what I needed to feel in order to process what happened, and the very next morning I sat down with a pen and this yellow piece of paper. And I got to work. Wrote down any “Sales Fundamental” I could think of that has helped me in the past. And here's what I came up with: • Be engaged! • Active Listening - LISTEN! • Always schedule a next step • Be responsive • SIMPLE FOCUS: build pipe & close deals • Time Blocking + Execution • Daily Dials - 10 calls before 10am• Plan Your Attack, Attack Your Plan • Follow-Up Emails -> immediately • Avoid social media & digital distraction • Always Ask for the Offer (AAFTO) • Meetings (High Value) -> Pipeline -> Closed Deals • Keep LEARNING! • HAVE FUN! Since I wrote this list, I've either hit my number each quarter or been pretty damn close. And more important than the number, I feel really proud about the inputs. I also noticed something interesting…These seem less “sales” focused and more just “how to excel at really anything you want to do and achieve in life”…There's definitely a couple sales & business specifics in there, but looks like a pretty solid list for overall personal growth and being a professional. Don't you think? Anyways - hopes this help someone either get back on track, stay on track, or improve in any capacity. Feel free to throw add anything that's helped you in the past as well!And as always: E+R=O (Event + Response = Outcome)

n this episode of The Maria Fontana Show, we dive into how small business owners can evolve and adapt to thrive during challenging times, including economic downturns and world disruptions. Whether you're a salon owner, spa professional, or any service-based entrepreneur, these strategies will help you stay ahead and grow, even when the world around you seems uncertain.Maria shares powerful insights on how to pivot, build resilience, and leverage your unique strengths to create opportunities—despite the obstacles.She also covers practical tools that will help you streamline operations, strengthen client relationships, and increase your revenue during tough periods.You'll learn:How to stay motivated and aligned with your business goals during disruptionsTips to increase client retention and make your offerings irresistibleProven strategies to adapt your business model for sustainable growthReady to take action? Download the 30-Day Action Plan to Increase Sales for free, and start making immediate changes that will set you up for success.Download Now!Tune in and take the first step towards transforming your business during uncertain times!Book a Free Business Assessment: mariafontana.com

Send us a textLearn Amazon parentage tips, when to merge or split listings to improve ranking and sales.How grouping your listings affect your sales https://www.youtube.com/watch?v=dp6A6bs9k1k&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=28Watch these videos on YouTube:How to Combine Reviews on a Parentage https://www.youtube.com/watch?v=HJm9EORfJTI&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=3I Simplified Amazon Parentage Variations to Increase Sales https://www.youtube.com/watch?v=A-ImdxFk_Hg&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=7Visit https://myamazonguy.com/parentage for more info on parentage and variations.#AmazonParentage #AmazonParentageTips #AmazonListings #AmazonSEO #ParentageOnAmazon #AmazonSellerTips #AmazonVariation #ParentageTipsTimestamps:00:00 - What Is Parentage on Amazon?01:00 - When to Merge or Split Listings02:20 - The Impact of Reviews on Parentage03:45 - Why Two Good Listings Should Stay Separate05:00 - When to Combine New Listings with Existing Ones06:15 - How Parentage Affects Google Search Rankings07:20 - Why Parentage Changes Can Hurt Your Amazon Sales08:00 - The Hidden Risks of Messing with ParentageFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don't need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I'm going to show you 4 different ways to do that.By the end of this episode, you'll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I'm giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. [1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services[2:07] - Two factors to consider when deciding on discounting[5:10] - Four strategies to increase holiday sales without discountingEPISODES AND LINKS MENTIONED:Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes) CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Three top sales practitioners (Bob Burg, Jeff West, and Kim Angeli) share how you can discover a different approach to selling that can distinguish you in the marketplace! For more great insight on professional relationships and business networking visit https://www.networking-rx.com or contact Frank Agin at frankagin@amspirit.com.

In this episode of Welcome to Eloma, Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey. Links and follow-ups:Connect with Christi Stafford:Websites: https://automationonamission.com/ Linkedin: https://www.linkedin.com/company/automation-on-a-mission Facebook: https://www.facebook.com/automationonamissionEmail: christi@automationonamission.comConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each stage, ensuring they not only recognize your value but become raving fans.

Hey Friend! In today's climate, you have to be really smart not only about how to create your offer but also how to bring it to the table. If you've ever wondered how to structure your offers to boost sales or how to even get people to show up to make that buying decision, you're in for a treat. In this episode, you'll get a behind-the-scenes peek of a coaching session inside my program, Podcast to Profit with one of my students, as I walk her through how to map out her urgency offer to drive sales. Be sure to grab a notebook and pen, lean in and ask yourself how you can apply this same strategy to bring in more leads and increase sales in your business. I pray this blesses you! Xo, Stef     Next Steps: Watch the Free Podcast Workshop: http://podcastforgrowth.com Watch the Free Clarity Workshop: http://freeclarityworkshop.com Join the Stefanie Gass School: https://stefaniegass.com/school Grab Your Freebies: https://stefaniegass.com/ Join the FB Community: http://stefgasscommunity.com  

Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories.  In this episode… Imagine the potential impact of incorporating your clients' stories into your business approach. What if the key to engaging your audience and clinching deals lies in authentic, relatable narratives rather than forceful sales tactics? Navigating these opportunities may seem complex, but customer stories could come to be your most potent sales asset. Ian Garlic, an expert in video marketing and storytelling, delves into the transformative potential of using client stories, specifically video case stories, to answer crucial questions in marketing. He outlines the types of videos essential for conversion and describes how his “tackle box” method helps businesses prepare and leverage these stories effectively. Ian emphasizes the difference between testimonials and case stories, advocating for the latter due to their ability to establish credibility and answer prospects' underlying questions seamlessly. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ian Garlic, Founder of Video Cast Story, about building a no-selling sales system through video case stories. Ian discusses how he helps businesses harness the power of video case stories in marketing, the types of videos that every business should utilize for conversion, strategies for creating a successful and logical foot-in-the-door offer, and mistakes to avoid when creating and implementing a foot-in-the-door offer.

In this episode we discuss 7 Simple Ways To INCREASE SALES and ORDER SIZES for Q4.For me FREE resources visit https://brandcreators.com

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More **Request Tickets & See Testimonials At: www.ThrivetimeShow.com**Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/