Podcasts about levers

Negotiation and sales are often treated as tactical skills. Something leaders do at the end of the process, armed with tricks, pressure, and leverage. In this conversation, Todd Caponi makes the case that this mindset is outdated—and increasingly damaging for leaders operating in a world of transparency, information abundance, and long-term accountability.Todd draws on his experience as a former Chief Revenue Officer, his deep study of the history of sales and negotiation, and his latest book, Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust, to challenge conventional wisdom about how deals actually get done. His core argument is simple but provocative: people don't make decisions because they're convinced. They decide when they can predict outcomes. And most leadership behaviors unintentionally undermine that predictability.The conversation explores why traditional negotiation tactics—holding cards close, creating artificial urgency, treating the deal as the finish line—erode trust precisely when it matters most. Todd explains how many of these practices emerged from a very different economic era and why they fail in today's interconnected, reputation-driven environment.At the center of the discussion is Todd's Four Levers framework, which reframes negotiation as a leadership system rather than a personality trait. Instead of games and pressure, the framework focuses on transparency, trade-offs, and shared understanding—creating better decisions for both sides and reducing internal friction across leadership teams.This episode is not about becoming a better negotiator in the traditional sense. It's about how leaders create trust, predictability, and long-term value—whether they are working with customers, boards, partners, or their own leadership teams.Actionable TakeawaysYou'll learn why leaders don't win decisions by persuading harder—but by helping others predict outcomes more clearly.Hear how treating the deal as an “early milestone,” rather than the finish line, changes how leaders approach trust and accountability.Discover why many pricing and negotiation conflicts inside organizations have less to do with money and more to do with unclear decision logic.Learn how Todd's Four Levers framework creates flexibility without sacrificing consistency or trust.Hear why fake urgency and short-term pressure often backfire, even when they appear to work in the moment.Explore how transparency speeds up the right decisions while quickly ending the wrong ones.Understand why predictability is an undervalued leadership asset—and how it affects forecasting, resourcing, and alignment.Learn how sharing constraints, rather than hiding them, can turn resistance into partnership.Connect with Todd CaponiTodd Caponi WebsiteTodd Caponi LinkedInFour Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Paul, Charlie and Mo Egger combine to hit a wide range of Bengals topics. -Intro-Salary cap goes up-Bengals cash vs cap spend-Levers they need to pull more-Too many tabs and loose files-Senior and Pro Bowl thoughts-Mo Egger joins-The Bengals thought he will have watching the Super Bowl-Two signings Cincinnati should emulate-HOF feelings expressed-Paul and Charlie spin the wheel of back-of-the-roster players and offer takes-Bonus important draft topic for the real onesWatch and subscribe on YouTube: https://www.youtube.com/@TheGrowlerPodcastThe Growler on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-growler/id1733476604The Growler on Spotify: https://open.spotify.com/show/70iJjqgPQrVzQ2pdOwVvDYLinks to socials, Growl Pal shirts, YouTube, podcast platforms and more: www.thegrowlerpodcast.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this episode, I break down why that scenario isn't far off from what many founders are already doing, simply by failing to optimize their pricing, overhead, and after-tax income. Listen in as I walk through the three profit levers that matter most, why they drive more impact than almost anything else you can do, and how they can meaningfully increase your net income without hiring more people or scaling harder. You'll hear real examples from the eCommerceFuel community, data from the Trends Report, and practical steps you can take right now to strengthen your margins, streamline your operations, and dramatically improve your after-tax results. You can find show notes and more information by clicking here: https://bit.ly/4a2X2Uo Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Stop leaving money on the table. In this episode, sales historian and author Todd Caponi reveals why traditional negotiation tactics are destroying trust, eroding margins, and creating unsustainable business models. Todd shares the revolutionary Four Levers framework that helped him close a $7.5M deal when the customer demanded 35% off - and they ended up with only 15% discount while paying upfront for three years. What You'll Learn:

Todd Caponi is a sales historian, author, and transparency advocate. With decades of experience in leadership and sales strategy, Todd is best known for transforming how people think about negotiation. His latest book, "The Four Levers of Negotiation," introduces a refreshingly honest, trust-building framework that empowers sellers and buyers alike to make better, faster decisions together. "Every for profit company in the world - they run their business based on four things, and that's, where four levers negotiating comes from." - Todd Caponi Todd Caponi joins the show to share how sales teams can stop lying, start building trust, and negotiate smarter using four clear business levers. He explains how transparency, mutual value, and long-term thinking outperform short-term tactics. From pricing to procurement, Todd reframes negotiation as a collaborative, data-backed, and trust-driven process.

Join the FREE RevUP Masterclass: https://thecustomersuccesspro.com/masterclassIn this episode of the Customer Success Pro podcast, Anika Zubair discusses the critical revenue levers that customer success professionals must master to drive growth and protect their book of business. She emphasizes the importance of moving from a reactive role to a proactive one, focusing on adoption momentum, executive alignment, and expansion strategies. Anika provides actionable insights and a challenge for listeners to apply these concepts in their work, ultimately aiming to enhance their effectiveness and success in customer success roles.Chapters:00:00 Unlocking Customer Success: The Revenue Levers04:48 The Reactive Trap: Moving Beyond Task Doing09:43 Mastering the Revenue Levers for Growth14:25 From Task Doer to Revenue Driver: A Personal Journey17:36 Your Weekly Challenge: Focus on Revenue LeversConnect with Anika Zubair:Website: ⁠https://thecustomersuccesspro.com/⁠LinkedIn:  ⁠https://www.linkedin.com/in/anikazubair/⁠RevUP Academy: ⁠https://thecustomersuccesspro.com/revup⁠Grab our FREE resources here: ⁠https://thecustomersuccesspro.com/resources⁠Want to be our next podcast guest? Apply here: ⁠https://www.thecustomersuccesspro.com/podcast-guest⁠Book Anika as a speaker at your next team event: ⁠https://www.thecustomersuccesspro.com/team-event

Coach Ted talks about how our individual experiences are situationally different, as is the gravity we assign our obstacles. (Originally aired 12-23-2021)

Questions? Thoughts? Send a Text to The Optometry Money Podcast! We'll answer your question on the show.Even though we're already into 2026, tax planning for 2025 isn't over. While most tax planning happens before December 31st, there are still several impactful levers you can pull before filing your return.In this episode, Evon breaks down four specific tax planning opportunities still available to optometrists in early 2026, including strategies for individual ODs, practice owners, and real estate investors. Whether you're looking to maximize retirement contributions, reduce your 2025 tax burden, or accelerate depreciation on investment properties, this episode gives you a clear roadmap for what's still possible.Key TakeawaysIRA and HSA contributions can be made until April 15th and still count toward your 2025 tax yearThe "backdoor Roth IRA" remains available regardless of income, but requires careful execution to avoid the pro-rata rulePractice owners can make profit-sharing contributions up until their business tax filing deadline (including extensions)Cost segregation studies can accelerate depreciation for real estate investors, and why January 19, 2025 is a key dateNot every strategy makes sense for every situation - tax bracket, liquidity needs, and long-term plans all matter when deciding which levers to pullEpisode Chapters00:00 - Welcome and Listener Question01:00 - Tax Planning Lever #1: IRA and HSA Contributions by April 15th03:00 - Watch Out for Tax Filing Quirks and the Pro-Rata Rule with "Backdoor" Roth IRA Contributions07:00 - Tax Planning Lever #2: 529 Contributions If Your State Provides a Tax Benefit08:00 - Tax Planning Lever #3: 401(k) Profit Sharing Contributions10:00 - Do Profit Sharing Contributions Make Sense for Your Optometry Practice?13:00 - Don't Forget About Cash Balance Plans for Mature Optometry Practices13:00 - Tax Planning Lever #4: Cost Segregation Studies for Investment Real Estate16:00 - Final Thoughts for Optometrists Before Tax Season

There are many deal points to negotiate when leasing commercial real estate, but these 3 levers have the biggest impact on your lease's total cost.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

How To Build Trust FAST With Content This one hit different… Fonzi came in hot with a question that had my brain on fire: How fast can we build trust with content? At first, I thought I had the answer. But wait ‘til you hear where this convo went… We broke down something we see ALL the time: people chasing views... but losing trust. We asked stuff like: What's content really supposed to do? Why are some videos getting tons of views but zero results for their businesses? And can a stranger trust you just from ONE piece of content? You might think it's all about going viral... But there's something way more powerful happening under the surface. We're sharing behind-the-scenes stuff we've never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast! Don't miss this. It might change how you create content forever. P.S. Want help with your content strategy for 2026? Go to www.bizbros.co/monetize and let's plan it together. Chapters: 00:00 - Intro: Fonzie Takes Over the Episode 00:43 - Raw and Fresh Thoughts Incoming 02:00 - What Is the Role of Content? 03:15 - The 6 Levers of Content Creation 04:30 - Views vs. Trust: What's the Goal? 05:24 - Your Content Should Answer Questions 06:08 - The Frictionless Sale 07:04 - When Viral Content Backfires 08:01 - Why Going Viral Isn't Always Good 09:04 - Building Trust with High-Level Clients 10:09 - How Buyers Use Your Content to Decide 11:13 - What Does “Trust” Really Mean? 11:46 - Your Funnel Is a Trust Journey 13:15 - How Fast Can You Build Trust? 13:38 - Certainty + Clarity = Trust 14:40 - Speaking to Problems, Pains, and Desires 15:26 - The Creator Who Built Trust Instantly 16:25 - What Built Instant Trust? 17:28 - Frequency + the Right Message 18:29 - Shifting Beliefs Through Messaging 19:19 - Paid Media vs. Organic Distribution 20:14 - Controlling the Journey With Paid Ads 21:31 - What Organic Creators Do Well 22:33 - Start Conversations to Build Trust 23:30 - How to Control the Trust Funnel Organically 24:02 - Quality Messaging > Fancy Production 25:02 - Why You Don't Need a Big Audience 26:11 - Events Are Still a Superpower 27:02 - What Happens Inside the One-on-One Challenge 28:00 - Stop Chasing Templates—Learn the Principles 29:13 - Who the Challenge Is Best For 30:26 - Final Thoughts + Join Us at PodFest

Most brands treat Q1 like a slow season, but it's actually one of the best windows to test new channels while CPMs are down and competition is quieter. In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies. Nik also dives into how to approach YouTube sponsorships and evergreen creator partnerships, why creator integrations can compound over time, and how to think about TikTok Shop, affiliates, and LIVE.  And, what's the most underrated tactic for building “secondary presence?” You may already be doing it. If you're trying to scale beyond Meta and Google (and want to build a stronger middle-of-funnel that drives conversion long after the ad spend) this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode of the Daily Mastermind, host George Wright III is joined by Michael Barbarita, founder of Next Step CFO. They discuss the importance of combining financial strategies with business strategies to drive success. Michael shares insights from his 40 years of experience, including his failures and successes. Key topics include the conversion formula for sales, the critical five numbers for financial clarity, and the seven essential steps to drive 80% of business revenue. Michael emphasizes the importance of adaptability and innovation in today's fast-changing market.01:25 Michael's Journey: Successes and Failures03:21 The Birth of Next Step CFO04:48 Core Business Strategies and Conversion Formula14:25 The Critical Five Numbers for Business Decisions16:53 Adaptability and Innovation in Business25:25 Seven Steps to Drive RevenueYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Grow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About Michael Barbarita:Michael Barbarita has owned and operated retail, manufacturing, and service companies for over 30 years. One of the retail companies he operated, called “Ski Town USA,” grew from $2.5 million to $8.0 million in less than 5 years. One of the products he manufactured was “Cookies To Scoop Frozen Cookie Dough,” which was featured on the QVC Home Shopping Network and was selected as one of the top 20 products in the State of Massachusetts in 1997. He has sat on the Board of Directors of 5 different companies and was a Chief Financial Officer and Treasurer for a large specialty retailer, as well as for all of his previously owned companies. Michael has been involved in the structuring of leveraged buyouts, has experience in owning both commercial and residential investment real estate, exporting and doing business on a global scale, and is an award-winning public speaker and Published Co-author with a Bachelor of Science in Business Administration at Babson College in Wellesley, Massachusetts.Connect with Michael Barbarita: Instagram: https://www.instagram.com/nextstepcfo/Website: https://www.nextstepcfo.net/Show: Powerful Business Strategies: https://podcasts.apple.com/us/podcast... | https://www.powerfulbusinessstrategie...YouTube: / michaelbarbarita

Most casinos won't think about 2026 until January. But the ones who win next year? They're already pulling key levers — right now. This episode breaks down 7 strategic moves you can make in December that pay off all year. From brand clarity to promo audits and cross-team alignment, these aren't nice-to-haves — they're what separates leaders from the pack. For the brand sprint and all 7 levers: https://www.jcarcamoassociates.com/casino-marketing-strategy-2026-levers/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life.   "You don't get what you want. You get who you are. The only way we could become a better version of ourselves, especially in terms of business, is by learning and developing and building better skills."   Gain insights: Mindset is the #1 bottleneck: Your beliefs shape your thoughts, actions, and results—identifying and shifting limiting beliefs is essential for growth.  Everyone online is "selling" something: Always consider the underlying motive behind advice so you can focus on universal principles, not biased strategies.  Systems determine your ceiling: You rise and fall to the level of your systems—especially in lead generation, nurturing, sales, delivery, and retention.  Habits reinforce or sabotage success: Upgrading your habits and removing unhelpful ones directly impacts consistency and output.  Skill development multiplies results: Improving skills like copywriting, communication, storytelling, sales, coaching, and leadership significantly boosts performance.  Self-improvement must be ongoing: Even if you're "good enough," you stagnate without consistently upgrading your skills, systems, and beliefs.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

[Original air date: June 5, 2025]How can finance leaders identify where their capital is silently going to waste and where it can be better used to drive growth? In this episode, CJ interviews Russell Lester, the CFO of Tropic, where capital allocation is both the product and the mission. Russell introduces the concept of “spoilage”, deployed capital that fails to deliver its intended value. He also talks about “levers”, positive actions that force multiply your efforts, and “leakages”, headwinds or detractors that sap momentum. Russell believes it is the job of the CFO (or “Chief Alignment Officer”) to proactively go looking for these levers and leakages. He then explains how he uses his “center of the table” framework to redeploy the freed-up capital to fuel growth. Russell also covers how to address misalignment, what helicopter skills are and why you need them, what a data safari is and why you should take one daily, and why every CFO needs a spend management tool.—SPONSORS:Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Sage Intacct is a cloud financial management platform that replaces spreadsheets, automates workflows, and keeps your books audit-ready as you scale. It unifies accounting, ERP, and real-time reporting for finance, retail, logistics, tech, and professional services. With payback in under six months and up to 250% ROI, and eight years as the customer-satisfaction leader, Sage Intacct helps you take control of your growth: https://bit.ly/3Kn4YHtMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.—LINKS:Russell on LinkedIn: https://www.linkedin.com/in/russell-lester-aa98463/Tropic: https://www.tropicapp.io/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Wasted Capital and Where to Find It The CFOs Guide to Spoilage Levers Leakageshttps://youtu.be/xOby7CcdljI—TIMESTAMPS:00:00:00 Mostly Classics: Russell Lester on Capital and Alignment00:00:48 Sponsors — Tipalti | Aleph | Fidelity Private Shares00:04:07 Russell Lester Joins the Show00:06:45 Capital Spoilage and Wasted Spend00:08:34 Why Spoilage Goes Unnoticed Inside Companies00:10:16 Creating Accountability for ROI00:11:08 Spoilage Beyond Tools and Software00:13:04 Strategy Drift and the Sunk Cost Trap00:14:14 Sponsors — Sage Intacct | Mercury | RightRev00:17:44 Levers and Leakages: A Framework for Momentum00:19:27 Identifying Levers Across the Funnel00:21:48 Efficiency Levers Inside the P&L00:23:31 Common Spend Leakages in Practice00:24:21 The Center of the Table Framework00:26:47 Budget Ownership vs Corporate Stewardship00:28:49 The CFO as Chief Alignment Officer00:31:31 Trust, Tact, and Executive Leadership00:33:35 Helicopter Skills for Finance Leaders00:35:41 Curiosity as a CFO Superpower00:36:02 Data Safaris and Asking Better Questions00:38:16 Breaking Down Net Dollar Retention00:40:32 Navigating Data Overload00:42:16 Building a Single Source of Truth00:43:03 Intelligent Spend Management in Action00:44:44 Capital Allocation as the CFO's Core Job00:46:04 How Spend Management Drives Growth00:49:14 Why Companies Delay Spend Tools00:50:49 A Career Mistake with Investors00:52:49 Auto-Renewals: Revenue vs Leakage00:54:07 Advice to a Younger CFO#RunTheNumbersPodcast #CFOLeadership #CapitalAllocation #FinancialStrategy #SpendManagement This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

This edWeb podcast is presented by ERDI.The edLeader Panel recording can be accessed here.Across the country, leaders are searching for practical ways to move beyond isolated initiatives and build systems that actually change teaching and learning. In the third edWeb podcast of Trailblazing Leadership Week, Nancy Brightwell (Charlotte-Mecklenburg Schools) and Mark Estrada (Lockhart Independent School District) share how they rethought leadership, professional learning, and support structures to drive real gains for students.Nancy unpacks how Charlotte-Mecklenburg aligned high-quality teachers, high-quality curricula, and accountable practice through a clear theory of change. Listeners see how Charlotte-Mecklenburg defined roles for specialists and master teachers, created Crown Academy to better prepare new teachers, and built monitoring systems that connect central office, principals, and classrooms in a continuous learning cycle.Mark shares how Lockhart ISD's “A Way, Not The Way” approach and 4Bs/6 Levers framework led to a districtwide shared leadership model. He highlights the Lever Leader role, talent identification and development systems, and the 70–20–10 approach to coaching and on-the-job learning that is building a sustainable leadership bench.You leave with concrete ideas for redefining leadership roles, designing job-embedded support, and building people-centered systems that improve outcomes for students without burning out your best educators. This edWeb podcast is of interest to PreK-12 school leaders, district leaders, and education technology leaders.This edWeb podcast is part of Trailblazing Leadership Week.ERDIBringing together education leaders and solution providers committed to improving education for all.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

I've complained about franchisors — even great ones. But it wasn't until I experienced fear-based leadership firsthand that I truly understood what good partnerships actually look like.   In this solo episode of Franchise Secrets, I break down the partnership levers behind my best franchise deals — the exact ways partnerships have allowed me to scale across franchising, investing, advisory roles, and brand building without working nonstop or needing to own everything myself.   From early family partnerships to building Front Street, I walk through the real-world lessons that shaped how I evaluate partners today — including the difference between control and leverage, why fear kills franchise systems, and how the right partners help you build a much bigger pie.   If you're a franchisor, franchisee, or investor trying to grow smarter (not just harder), this episode will give you a framework you can actually use.   Timestamps:   00:00 – Complaining About Franchisors (Even the Great Ones) 02:25 – Why Leverage Is the Foundation of Great Partnerships 02:47 – Partnering With Family: Lessons From My Parents 04:47 – Why I Don't Need to Own 100% of the Business 06:53 – Lever #1: Distribution You Can't Buy Overnight 10:21 – Lever #2: Credibility and Becoming "The Franchise Guy" 14:03 – Lever #3: Speed, Alignment, and Moving Without Delay 18:04 – Lever #4: Insight and Specialized Expertise 22:03 – Lever #5: Capital and the Solo Salon Studios Story 30:32 – The Ultimate Test: When 1 + 1 Must Equal 11   Connect with Erik Van Horn:

Most companies try to reduce sales costs with cuts, pressure, or more activity. But real efficiency comes from identifying and removing friction. In this episode, Brandon breaks down the four levers that instantly lower cost per sale: increasing conversion through clarity, accelerating sales cycles by eliminating uncertainty, protecting seller time through role alignment, and raising ACV with outcome-based selling.You'll learn how to run a 60-second audit that reveals hidden inefficiencies, how speed acts as a cost reducer, and why the real enemy of revenue isn't price... it's friction. Brandon also shows how tools like Seamless AI reduce operational drag by giving reps back the hours they lose to manual research and admin.If you want a sales engine that moves faster, costs less, and closes bigger deals... this is the episode to bookmark.

Alec Lewis, who writes about the Vikings for The Athletic, hosts The Alec Lewis Show. This episode features conversation about J.J. McCarthy, the Vikings' offensive plan vs. the Commanders, passing concepts, the passing game, the improved running game, three players worth shouting out, the 2026 NFL Draft, cap space levers this offseason and more. This show is presented by First Resource Bank, which serves the needs of small businesses, entrepreneurs, and individuals in the Twin Cities and surrounding areas. For more information, here is their website:   https://myfrbank.com/    And here is a link to all of their locations!   https://myfrbank.com/locations-hours/    Sponsored By: UNRL (unrl.com (http://unrl.com/)) — NFL collection: https://www.unrl.com/pages/unrl-x-nfl    Sponsorship inquiries: aleclewis54@gmail.com 

Drop us a message!With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures.In this episode, Adam breaks down what today's most effective demand engines really look like, and why the fundamentals still matter more than the noise.We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part of lead nurturing that quietly transforms conversion rates, and how Adam decides which growth levers to pull first when entering a new organisation or sector.We're also speaking to Michelle, the Head of Social here at Giraffe Social, as we unpack the real value of social analytics. With endless metrics available, we discuss why the power of data lies not in reporting the past, but in inspiring more creative, testable ideas for the future.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?”Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Find Them where he shares his approach. This episode of CRAFTED. is full of actionable advice on how you can grow your products and companies. Matt will tell us about the mindset shift founders need to make from thinking about their products to thinking about their customers needs. We'll talk about jobs-to-be-done (JTBD) style interviewing and why it's such a powerful approach, but also why at first Matt was put off by some of the overly academic language that often goes with jobs. And we'll talk about how you can get new customers to that aha moment as quickly as possible, so they stick with your product. Plus, lots of real talk about founders and the mistakes they make. ---Featured voices:Matt Lerner (Founder and CEO of SYSTM; the book is Growth Levers and How to Find Them)Me (Dan Blumberg) — I'm the host of CRAFTED. and the founder of Modern Product Minds. HMU if you want to build something great. I love building from zero to one.---And if you please…TAKE THE SURVEY: It'll just take five minutes and these surveys are actually really important for podcasters. Share with a friend! Word of mouth is by far the most powerful way for podcasts to growSubscribe to the CRAFTED. newsletter at crafted.fmShare your feedback! I'm experimenting with new episode formats and would love your honest feedback on this and other episodes. Email me: dan@modernproductminds.com or DM me on LinkedInSponsor the show? I'm actively speaking to potential sponsors for 2026 episodes. Drop me a line and let's talk.Get psyched!… There are some big updates to this show coming soon---Key Moments:(02:10) - 90 percent of growth comes 10 percent of the stuff you try (03:43) - Over-thinkers, under-thinkers, and delegators: the 3 types of founders and the mistakes they make (07:30) - Why the pace of learning is so important (09:41) - Great examples of companies that learn quickly (10:42) - The “locksmith moment” and why you need to find yours (12:35) - Jobs-to-be-Done style interviewing and why it's so effective (13:57) - How to do a JTBD interview (15:05) - The mindset shift founders need to make from thinking about their product to thinking about the customers' needs – and why it's so hard for them to do so (21:14) - Growth Sprints and how to set them up for success (24:57) - Retention and customer activation: still (!) overlooked by most and why it's so critical (28:50) - Matt writes a blog post on the spot about how working at an oil refinery taught him about startups (31:26) - Writing a book is not an agile process! And the fantastic reception for Growth Levers

So, you want to build a multi-million dollar company. Well it takes more than "business as usual" to do that. It takes a focused, conscious, next level, intentional mindset and a series of actions a Founder must take to ensure growth. In this episode, Adrienne breaks down the five structural levers behind every fast-growth company. This episode teaches CEOs how to stop growing by accident and start scaling with intentional design, disciplined execution, and strategic structure. 

Send me a text (I will personally respond)Are you tired of sales negotiations feeling like a hostile game of poker against procurement pros who seem to hold all the cards? Wondering if there's a way to maintain your deal's value without relying on outdated, adversarial tactics? Struggling with year-end deals where buyers expect last-minute discounts and you're anxious about giving away too much? This episode is for cybersecurity sales and marketing leaders seeking a transparent, effective, and less stressful way to close deals.In this conversation, we discuss: 

On this week's episode of AvTalk, Ian is joined by aviation journalist Jeremy Dwyer-Lindgren to discuss a trio of recently released preliminary accident reports. UPS flight 2976 — MD-11F crash on take off in Louisville Emergency Airworthiness Directive regarding MD-11s Emergency Airworthiness Directive regarding DC-10s United Airlines flight 1093 — impact with object at 36,000 […] The post AvTalk Episode 347: Fatigue cracks, thrust levers, and sand ballast appeared first on Flightradar24 Blog.

Are you the Ritz or Motel 6? How you design and deliver your program, your services is everything in the new era.  A client will pay you once if your marketing is exceptional. A client will pay you for years if your delivery is exceptional. Kajabi x Julie Ciardi Webinar - Build a Virtual Home for Your Superfans www.igniteherbrand.com/kajabi Pre-register for Julie's program design masterclass in January https://www.igniteherbrand.com/jan-2026-masterclass-waitlist

In this episode, Jim Kwik explores the three levers of change and how to shift your mindset, motivation, and methods for success. Jim shares his journey overcoming a childhood brain injury and how he discovered practical methods to drive change. He also introduces his “brain animal” framework for understanding how we learn and discusses the importance of self-awareness, living by core values, and making intentional choices. Listeners are encouraged to reflect on their own growth, embrace self-compassion, and take practical steps toward a more limitless life. Exciting News!!!Coming in March 2026, my new book, ⁠⁠⁠How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!⁠⁠⁠ ⁠⁠We need your help!⁠⁠ We all know ads are part of the podcast world, and we want to improve this experience for you. Please take 2 minutes and ⁠⁠complete this survey⁠⁠. It's a quick and easy way to support this podcast. Thank You! Key Takeaways: Personal growth and self-improvement Overcoming adversity and challenges The importance of mindset and motivation The concept of "feeding the good wolf" within oneself The role of choices in shaping one's life and identity Strategies for navigating grief and personal loss The significance of core values in decision-making and behavior Understanding different cognitive brain types and their impact on learning and communication The power of self-awareness and introspection Practical methods for enhancing brain function and overall well-being For full show notes,⁠⁠⁠ click here⁠⁠!⁠ Connect with the show: ⁠⁠⁠Follow us on YouTube: ⁠⁠⁠⁠⁠⁠@TheOneYouFeedPod⁠⁠⁠ Subscribe on ⁠⁠⁠Apple Podcasts⁠⁠⁠ or ⁠⁠⁠Spotify⁠⁠⁠ Follow us on ⁠⁠⁠Instagram⁠⁠⁠ By purchasing products and/or services from our sponsors, you are helping to support The One You Feed and we greatly appreciate it. Thank you! This episode is sponsored by: ⁠⁠⁠Uncommon Goods ⁠⁠⁠has something for everyone – you'll find thousands of new gift ideas that you won't find anywhere else, and you'll be supporting artists and small, independent businesses. To get 15% off your next gift, go to ⁠⁠⁠UNCOMMONGOODS.com/FEED⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠: Post your job for free at linkedin.com/oneyoufeed. Terms and conditions apply. ⁠⁠⁠Persona Nutrition ⁠⁠⁠delivers science-backed, personalized vitamin packs that make daily wellness simple and convenient. In just minutes, you get a plan tailored to your health goals. No clutter, no guesswork. Just grab-and-go packs designed by experts. Go to ⁠⁠⁠PersonaNutrition.com/FEED⁠⁠⁠ today to take the free assessment and get your personalized daily vitamin packs for an exclusive offer — get 40% off your first order. ⁠⁠⁠Grow Therapy ⁠⁠⁠– Whatever challenges you're facing, Grow Therapy is here to help. Sessions average about $21 with insurance, and some pay as little as $0, depending on their plan. (Availability and coverage vary by state and insurance plans. Visit ⁠⁠⁠growtherapy.com/feed ⁠⁠⁠today! ⁠⁠⁠AGZ⁠⁠⁠ – Start taking your sleep seriously with AGZ. Head to ⁠⁠⁠drinkag1.com/feed⁠⁠⁠ to get a FREE Welcome Kit with the flavor of your choice that includes a 30 day supply of AGZ and a FREE frother. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice.   HIGHLIGHTS Why courageous CEOs move first and figure it out later. How fear, embarrassment, and uncertainty keep you from making big moves. The farmer vs. hunter metaphor for sustainable growth. How expanding your emotional capacity unlocks bigger goals and results. How to spot and stop the hidden "complacency buzz" that quietly caps your revenue.   RESOURCES + LINKS DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026 Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Your arm swing isn't just movement—it's balance, rhythm, and power. Get it wrong, and you're leaving free speed on the table.What if the thing you're ignoring in your running form is secretly draining your energy mile after mile? This episode breaks down the real, science-backed reason why your arm swing is a powerhouse for efficiency and balance, not just for looks. I'll give you four simple fixes and drills you can use immediately to clean up your mechanics, reduce wasted effort, and finally start feeling as strong at the end of your run as you did at the beginning.Key TakeawaysArm swing isn't just for looks. It's essential for balance and energy efficiency. Poor arm movement forces your core and legs to overcompensate, wasting fuel and slowing you down.Four small tweaks—dropped shoulders, soft 90° elbows, driving hands back (not across), and relaxed “potato chip” hands—add up to smoother, fresher running.Your arms and legs are neurologically wired together, so clean arm motion helps your stride stay in rhythm without extra mental or physical effort.Timestamps[00:11] What You'll Learn[00:50] The 6 Levers of Running Form[02:09] Lever 4 – Cadence[03:28] What Is Arm Swing?[05:20] Use This to Improve Your Arm Swing[05:37] Fix Drill #1 — Shoulder Drop, Not Shrug[06:55] Fix Drill #2 — Elbow Angle ≈ 90° (But Soft)[07:56] Do This to Help Another Runner[08:15] Fix Drill #3 — Drive Back, Don't Cross[09:09] The Study on Arms and Legs Relationship[10:01] Fix Drill #4 — Hands Low; Loose Grip With Thumbs Up[11:32] What Happens When You Put All of That Together?[12:07] What You Really Need to Fix Your Run FormLinks & Learnings

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

In this special workshop episode, Rich Birch unpacks the same five systems thriving churches use to move from hoping for growth to launching it. If you've ever felt like your church's momentum is hard to sustain—or that your people love your church but don't naturally invite—this episode gives you a simple roadmap to turn things […]

In this episode of the Contacts Coaching Podcast, we're joined by Meghan Levers, the Athletic Director at Overfelt High School in San Jose. Meghan shares her inspiring journey from her beginnings in the San Fernando Valley to her experience as a JV soccer coach, and ultimately, to her current role as AD. She discusses the evolution of her career, the challenges of managing sports programs with limited budgets, and the importance of multi-sport participation for student-athletes. Meghan also highlights the collaborative efforts with her co-AD, the impact of raising academic standards, and strategies for effective athletic administration. Whether you're an aspiring coach, an athletic director, or just passionate about high school sports, this episode is filled with valuable insights.00:00 Introduction and Guest Welcome00:23 Meghan's Journey: From Student to Coach03:02 Transition to Athletic Director05:51 Challenges and Responsibilities of an AD14:25 Funding and Resource Management18:01 Academic Standards and Athletic Success19:36 Raising Expectations and Student Success20:00 The East Side Promise and Multi-Sport Participation20:52 Promoting Multi-Sport Participation21:37 Coaching Strategies for Multi-Sport Athletes23:44 Challenges and Successes in Multi-Sport Programs26:53 District Collaboration and Challenges29:57 Insights from Overseeing Multiple Programs34:31 Effective Tools and Changing Perspectives

Humans have a natural tendency to go all or nothing: either fully engaged or completely checked out, either totally into fitness or eating an entire pizza in 45 seconds, either saving every penny or emptying the bank account. In this episode, we challenge that mindset by introducing the concept of levers versus dials. Levers are simple: on or off. But dials give you nuance, flexibility, and control. Dials are harder to manage.   We explore why leaders need multiple dials and how knowing when to turn them up or down can transform team performance. From the employee perspective, we talk about how this approach impacts workload and engagement. Managers will learn how to fine-tune leadership behaviors for different situations. Executives will reflect on how dialing in strategy creates sustainable success.   Because leadership isn't about flipping a switch.   Have questions about this topic? Want to ask for advice from our team? Have a topic suggestion? Just want to say Hello? Do it! We love hearing from you and here is how you can get us:   Website: www.peoplecentric.com/contact Direct Email: podcast@peoplecentric.com Facebook: https://www.facebook.com/peoplecentricUS YouTube: @PeopleCentricUS

What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it's easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can't stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue.

This week on Marketing Operators, Connor MacDonald kicks things off with a pressing question: “What does a modern CX team and workflow look like today?” From there, we dive into a growing debate across modern commerce - does CX actually drive growth, or is it still just a support functionJoined by Amit RG, co-founder and CEO of our show sponsor Richpanel, the team unpacks how leading brands are getting dramatically leaner with AI, why Tier-1 support is becoming fully automated, and whether CX should really sit under marketing or operations. Amit breaks down Richpanel's inspiration from Uber's self-service model, and what it looks like when support becomes proactive, scalable, and insight-rich instead of reactive and manual.This leads to a breakdown of the revenue-generating CX touchpoints you're not thinking about, sparked by McCoy's prediction that “a year from now we'll all be talking about generating LTV,” not just acquisition. The group digs into ideas like optimizing high-intent tracking pages with tools like Wonderment, founders jumping into ad comments, and turning warranty claims into upsell moments - with real-world examples from Ridge, Jones Road, Equinox, and even Cartier's luxury clienteling approach.The episode wraps with a look at how AI is reshaping DTC ops end-to-end - collapsing workflows, enriching agent decisions, and driving smarter, more efficient growth across the entire customer journey.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:21 - What Does a Modern CX Team Look Like?00:19:10 - The CX to Marketing Feedback Loop00:32:07 - Revenue-Generating CX Touchpoints00:45:13 - Is Shade Matching a CX Revenue Driver?00:57:06 - Using Founder Social Comments as a CX TouchpointPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

What do you do when you're doing "everything right" but still feel like you're not getting traction? In today's episode, we're unpacking a powerful shift that can help you get out of your own way—whether you're trying to eat better, move more, stay consistent, or simply feel more in control. You'll learn a mental framework that can instantly create clarity, momentum, and sustainable progress (hint: it's not about trying harder). ✨ This conversation will challenge the way you think about change—especially if you're someone who tends to go all in and burn out fast. If you've ever felt like you're starting strong and fizzling out… this is your episode. But here's the deal: change is a lot easier when you're not doing it alone. If you want to go deeper with this and have coaching, accountability, and real-time strategy support:

In this episode of Workplace Stories, we sit down with Lori Niles-Hoffman, global learning strategist, EdTech advisor, and author of The Eight Levers of EdTech Transformation. With over 25 years of experience implementing large-scale learning systems, Lori brings a no-nonsense, deeply human perspective to how organizations can thrive at the intersection of technology, data, and talent.Lori reveals why EdTech success isn't about shiny tools, it's about mastering eight foundational levers that determine whether your learning strategy creates value or chaos. From ecosystem thinking to stakeholder management, she explains how leaders can future-proof learning strategies through data, design, and disciplined experimentation.You'll hear candid insights on how AI is reshaping L&D, not by changing the rules, but by exposing where we've been weak all along. Lori also shares why the “backend just got sexy,” and how the next competitive edge won't come from beautiful interfaces, but from the quality of data and insights driving them.You will want to hear this episode if you are interested in...[00:00] The eight levers shaping EdTech transformation.[06:00] Lessons from 25 years in enterprise learning systems.[09:00] Why most L&D tech investments fail before they start.[14:00] The rise of data literacy and “sexy backends” in learning design.[17:00] Why clean data matters more than new tool.[24:00] A breakdown of the eight levers and how they work together.[29:00] Stakeholder management and ecosystem thinking in practice.[35:00] The new role of AI in exposing weak learning strategies.[39:00] Why skills, not titles, will define the future of learning.[41:00] The human side of transformation: keeping people at the center.The Future of Learning Isn't About Tech, It's About LeverageLori's framework flips the script on how organizations approach learning transformation. Rather than starting with technology, she urges leaders to first clarify their target operating model, data readiness, and stakeholder relationships. The result? Smarter decisions, stronger credibility, and sustainable change.Her book's eight levers, ranging from content strategy to ecosystem alignment, help leaders navigate the “medium term” (through 2028) of rapid evolution in learning technology. As Lori puts it, the goal isn't to adopt AI or automation for their own sake, it's to make learning adaptive, outcomes-focused, and undeniably relevant.Data, Ecosystems, and the “Sexy Backend”Forget fancy dashboards, Lori believes the true revolution is happening behind the scenes. As user interfaces disappear and voice or text prompts replace them, differentiation will come from data governance, interoperability, and predictive insights. The backend, she says, is now where strategy lives.She emphasizes that AI doesn't change the levers, it exposes their weaknesses. The organizations winning in this new era will be those that invest in clean data, aligned systems, and smart stakeholder engagement.Skills as the Spine of the Future WorkforceAmong the eight levers, Lori highlights skills as the “spine” connecting every other element of learning strategy.She challenges L&D professionals to stop chasing shiny taxonomies and instead treat skills like a supply chain, measured, managed, and constantly replenished. The goal isn't just mobility or efficiency; it's resilience.Resources & People MentionedL&D Tech Ecosystem 2020Skills OddysseyLearning Strategy paperLori's bookConnect with Lori Niles-HoffmanLori on LinkedInConnect With Red Thread ResearchWebsite: Red Thread ResearchOn LinkedInOn FacebookOn TwitterSubscribe to WORKPLACE STORIES

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what's changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits.From international expansion and tariff navigation to using Amazon's newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you're planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:32) Diamondback Tools & Amazon's Role in Brand Growth(06:43) Strategic Fit – How Amazon Complements DTC and Wholesale(11:54) Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates(16:07) Major Amazon Changes – Matching Product to Customer Intent(21:04) Sponsor Acknowledgements & Tool Shoutouts(22:14) Ad Trends and Competitive Landscape in 2025(25:26) Making Data Actionable – Customer Journey Analytics & Search Query Insights(32:40) Last-Minute Levers for Q4 Success(34:15) Testing New Main Images & Launching Video Ads(35:51) Building Gift Guides & Creative Holiday Angles(37:18) Integrating Email and SMS With Amazon Promotions(39:26) Diamondback's Promotional Strategy for the Holidays(45:21) Virtual Bundles – Opportunities and Pitfalls(50:27) Balancing Aggression and Profitability in Holiday Ads(52:33) Post-Event Remarketing & Retention Tactics(56:35) Final Thoughts – Promotions That Actually Work(58:37) Closing Remarks – Building Profitable Brands This Holiday Season—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connor's LinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110/Diamondback Website: https://www.diamondback.com/Boom by Cindy Joseph (Amazon launch case): https://www.amazon.com/stores/BOOMbyCindyJoseph/page/8ACDB09A-AEB9-4CEE-9311-BC3DCA688D8DNative Deodorant: https://www.amazon.com/stores/Native/page/B87A8989-7690-424A-B775-553034F6E58ESponsor Offer | AZM Prep (Mention Ecommerce Evolution): https://amzprep.com/Sponsor Offer | KAPOQ (Mention Ecommerce Evolution): https://kapoq.com/Sponsor Offer | Seller Candy (Mention Ecommerce Evolution): https://sellercandy.com/Sponsor Offer | Threecolts (Mention Ecommerce Evolution):...

Send us a textBuyers choose the path of least resistance, and that truth can either fuel your growth or quietly stall it. We sit down with Vistage Chair and “No Hassle” advocate Jim Bramlett to break down a four-part framework that makes customers stop hesitating: convenience, price transparency, user experience, and trust. From Amazon and Netflix to Uber and Nebraska Furniture Mart, Jim shows how category leaders remove friction so thoroughly that buyers feel they have no excuse not to say yes.We dig into the Hassle Score and why benchmarking yourself against actual competitors—not your intentions—exposes the real gaps slowing revenue and referrals. Jim shares crisp examples of conscious trade offs between price, convenience, and experience, and then explores how to narrow those trade offs with smarter operating design and practical uses of AI to cut cycle time, clarify quotes, and elevate support without eroding trust. The conversation shifts to the leadership habits that sustain these gains: resilience when plans break, coaching as the core skill of influence, and the surprising power of peer advisory groups where 80 percent of issues center on people, not strategy.Expect a clear path to uncovering blind spots through better questions, building a culture where vulnerability invites help, and leading across generations with curiosity and clarity. If you're ready to simplify buying, earn repeat business, and turn word of mouth into a growth engine, this episode gives you the tools and the mindset to start now.If you found this useful, follow the show, share it with a teammate who owns the customer journey, and leave a quick review to help more leaders discover practical, no-hassle growth.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

In this episode we answer emails from Eva, Jess and Mr. Toxic.  We discuss the three levers of safe withdrawal rates applied to a listener's upcoming retirement situation, running test risk parity style portfolios to get some practice like with have done with Bigger Pockets money, and what little we know about HSAs.And THEN we our go through our weekly portfolio reviews of the eight sample portfolios you can find at Portfolios | Risk Parity Radio.Additional Links:Father McKenna Center Donation Page:  Donate - Father McKenna CenterHow To Do An Asset Swap Video from Risk Parity Chronicles:  How to Do an Asset SwapJackie Cummings Koski on Investing with HSAs:  Investing With The Health Savings Account - Define Your Legacy W/ Jackie Cummings KoskiBigger Pockets Money Test Risk Parity Style Portfolio:  We Built a 5% SWR Retirement Portfolio Using Fidelity in 48 Minutes (Golden Ratio Portfolio)Breathless Unedited AI-Bot Summary:Most retirement plans stumble not on math, but on mechanics. We sit down with a listener who's 55, VTI-heavy in a taxable account, and ready to pivot into a modified golden ratio portfolio—then unpack a practical path to move from concentration to resilient diversification without lighting up a massive tax bill. Along the way, we map out the three levers that quietly raise your safe withdrawal rate: portfolio design, baseline expenses, and personal inflation that often runs 1–2% below CPI.We get specific on asset location and reallocation: placing treasuries and managed futures in tax-deferred accounts, using gold and equities where they're most tax-efficient, and gradually trimming VTI by targeting favorable tax lots and capital gains brackets. If you've wondered whether a small cap value tilt can help, we explain how it can reduce volatility and lift a portfolio's historical withdrawal capacity by roughly 0.5–1%—and how to pursue it at a measured pace. We also clear up a common confusion: rebalancing returns you to your target mix; reallocating changes the target itself.Then we turn to HSAs. They're a triple tax-advantaged powerhouse for you, but a poor inheritance vehicle for kids who must recognize the balance as income in a single year. We break down the strategy of saving receipts, the shift at age 65 when non-medical withdrawals are IRA-like, and why timing HSA spending for higher-income retirement years often makes sense. Don't count on a costly end-of-life to “use it up”—many don't have that trajectory. A smarter approach draws down the HSA earlier for qualified costs and Medicare premiums while avoiding a tax bomb for heirs.We wrap with weekly portfolio reviews across classic and levered models and a reminder that simple beats clever: a resilient allocation, tax-savvy placement, and flexible spending can carry you from early retirement through Social Security and beyond. If this helped tighten your plan, follow the show, leave a review, and share it with a friend who's staring down a VTI-heavy portfolio and wondering where to start.Support the show

On Rodric's launch day for his latest #1 best-selling book, The Magnet, The Method & The Machine, he and Aurora Winter jam on books as lead magnets, why early reviews matter, and how to pick (and win) Amazon categories. Aurora shares her “push/pull” framework for finally finishing your book, the niche-first logic behind standout messaging, and why AI makes your human story more valuable, not less. They swap tactics (Publisher Rocket, K-lytics, BookFunnel), talk legacy vs. perfectionism, and dig into the kind of uncomfortable conversations that deepen relationships—and your writing. If you've got a book in you (or a business that needs one), this one's a blueprint for momentum you can use today.Highlights & takeawaysEarly reviews are oxygen for launches—line them up ~30 days ahead and publish Day 1.Use tools to choose categories, don't guess: Publisher Rocket (easy) and K-lytics (depth).Books are scalable service: help millions while serving a small, high-touch client roster.“Double down on being human in the age of AI”—your story is the differentiator.Niche > general: the “million-dollar message” needs one person's ears to perk up.Relationship depth = # of uncomfortable conversations you're willing to have.Notable quotes“LLMs make creation easier—but they're average. Your personal story is where the gold is.”“The depth of a relationship is measured by the number of uncomfortable conversations we're willing to have.”“Double down on being human in the age of AI—that's where the joy is.”Timestamps0:00 Cold open: Rodric's world tour + launch day vibes.1:10 Why reviews in the first 24 hours really matter—and how to get them.3:40 Categories that you can realistically win (and why that #1 tag matters).7:00 The viral video that sparked the book (3 Laws & 9 Levers).8:10 AI vs. authenticity: information vs. inspiration.15:55 Aurora's “push/pull” method to finish your book.17:45 Niche, message, and the 80/20 of communication.27:15 Strategic Basics: Aurora's weekly YouTube insights.28:20 Wisdom, setbacks, and silver linings.34:30 Why Rodric wrote The Magnet, The Method & The Machine.Guest linksAurora Winter's Media Page: This has recent interviews and general media information: https://www.aurorawinter.com/media/Aurora Winter's PR Photos & Book Covers: https://www.aurorawinter.com/prphotos/One Sheet with Sample Questions: https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdfTurn Words Into Wealth Gift eBook for you: https://dl.bookfunnel.com/7o54im0y52Magic, Mystery and the Multiverse Gift eBook for you: https://dl.bookfunnel.com/bd91o9fg2zGift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.comAurora Winter Website: https://www.aurorawinter.comSame Page...

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You'll learn:  The intake habits that raise conversions through empathy How referrals, SEO, reviews, and social feed each other Home visits and medical protocols that surface damages others miss Why thinking in compounding value changes your bottom line If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Einon's Journal Summary: The freehold's clocktower proved to be a daunting escapade to endure. Maxine expertly located a hidden path. Kade uncovered a devilishly clever trap. I attempted a fix for bypassing an uncomfortable fall. Where we were expecting a warm welcome, we instead found proof of the dire situation in this city. ------ Content Warning: Language ------ You can support The Critshow through our⁠⁠ Patreon⁠⁠ to get more weekly TTRPG Actual Play content, access to our discord community, and much more! Follow The Critshow on⁠⁠ twitter⁠⁠, join our⁠⁠ subreddit⁠⁠, and follow us on⁠⁠ Instagram⁠⁠. Get two free MotW mysteries and some Keeper tips from Rev by⁠⁠ signing up on our website⁠⁠! Check out what's coming up on our⁠⁠ monthly publication calendar⁠⁠. And don't forget to check out our wonderful⁠ ⁠sponsors⁠⁠! This episode of The Critshow featured Megan as Maxine Hollis, Rev as Arkady Atwater, Tass as Einon Kerning, and Jake as the GM This episode was edited and produced by Brandon (Rev) Wentz with music by Jake Pierle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nonprofit leaders, does your fundraising strategy feel complicated—or nonexistent? You're not alone. In this episode, I break fundraising down to three simple levers you can pull to get results: growing your qualified leads, improving donor conversions, and maximizing lifetime donor value. I'll show you how to simplify your approach, avoid overplanning, and build a strategy that actually works in the real world. Episode Highlights 01:11 Introduction to Fundraising Strategy 03:00 Three Key Fundraising Levers 03:56 Lever 1: Increasing Qualified Donor Leads 04:49 Lever 2: Improving Conversion Rates 06:21 Lever 3: Maximizing Donor Lifetime Value 07:45 Special Activity: Donor Referrals 09:00 Applying the Three Levers 12:10 Donor Categories and Strategies Resource The Board Clarity Club A monthly membership for boards that provides training and live expert support to help your board have total clarity on how to be the best board possible. Learn More >> About Your Host Have you seen Casino Royale? That moment when Vespa slides in elegantly, opposite James, all charming smile, razor-sharp wit and mighty brainpower, and says, “I'm the money”? Well, your host, Sarah Olivieri has been likened to Vespa by one of her clients – not just because she's charming, beautiful and brainy– but because that bold statement “I'm the money” was, as it turned out, right ON the money. Sarah helps nonprofits transform their organizations from failing to thriving. And she's very, very good at it. She's brought nonprofits back from the brink of insolvency. She's averted major cash-flow crises, solved funding droughts, board conflicts and everything in between… and so she has literally become “the money” for many of the organizations she works with. As the former director of 3 nonprofits and founder of 5 for-profit businesses, she understands, deeply, the challenges and complexities facing organizations and she's created a framework, called The Impact Method®️, which can help you simplify operations, build aligned teams and make a bigger impact without getting overwhelmed or burning out – and Every. Single. One. Of her clients that have implemented her methodologies have achieved the most incredible results. Sarah is also a #1 international bestselling author, holds a BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, and a master's degree in Humanistic and Multicultural Education from SUNY New Paltz. Access additional training at www.pivotground.com/funding-secrets or apply for the THRiVE Program for personalized support at www.pivotground.com/application Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Are you a SaaS founder wondering How to Build a Growth Operating System That Helps Teams Deliver Real Value? Growing a B2B SaaS company can often feel messy. Teams try lots of different tactics, hoping that something will finally work. But this kind of scattered approach rarely leads to long-term, repeatable success. In this episode of the Grow Your B2B SaaS Podcast Joran Hofman sits down with growth expert and coach Andrew Capland. Andrew explains how to move beyond one-off growth hacks and start building what he calls a Growth Operating System. This system helps teams focus on delivering real value, work together more effectively, and create results that can scale over time.Key Timecodes(00:00) - Cold Open: North Star Metric, Activation vs Retention, and Copying Playbooks Pitfalls(01:02) - Host Introduction: B2B SaaS Growth Operating System with Andrew Capland(01:46) - Why Tactics Alone Fail: The Case for a Growth Operating System in B2B SaaS(02:01) - Andrew's Journey: From Growth Content to Executing a Growth Operating System(03:40) - When to Implement a Growth OS: From Random Acts of Growth to Repeatable Systems(04:20) - Growth OS Building Blocks: Strategy, KPIs, Rituals, Templates, Frameworks(05:37) - Plug-and-Play Templates: Customizing the Growth Operating System for Your Stage(06:25) - Growth Strategy 101: North Star, Vision, Levers, Bets, and Milestones(07:25) - Choosing a North Star Metric: Activation and Retention as Leading Indicators(08:31) - Activation Example: The Facebook “7 Friends in 5 Days” North Star Metric(09:43) - Defining Activation: Customer Interviews, Milestones, and Value Realization(10:47) - Cross-Functional Growth: Sales, Product, CS Inputs and Growth Leadership(12:26) - Earning Ownership: Become the Expert on the Problem (Activation/Retention)(15:14) - Sponsor Break: SaaStock Dublin – B2B SaaS Founder Networking and Investors(16:45) - Founder vs Growth Leader: Ownership Shifts from Early Stage to Scale(17:35) - Common Growth Mistakes: Copy-Pasting Big Tech Playbooks vs ICP Fit(19:06) - Case Study: Airbnb Referral Program Copycat That Flopped (and Why)(20:13) - Managing Growth Setbacks: Trophy File Mindset and Learning-First Experiments(23:08) - Using AI in Growth: Train on Your A/B Tests, Learnings, and Audience Data(25:16) - Documentation is a Growth Lever: Standardize Learnings and Onboarding(26:20) - Hiring Your First Head of Growth: Skill-Problem Fit and Translating Jargon(28:40) - Alignment First: What Growth Owns, Accountability, and Collaboration Rules(29:20) - Problem Selection: Scoping High-Leverage Bets and Measuring Outcomes(30:34) - Low-Volume SaaS: Qualitative Research, Session Recordings, and User Testing(32:12) - Essential Tool Stack: CRM/Marketing Automation, Product Analytics, In-App Messaging(33:45) - The Next 2–3 Years: Train AI on Proprietary Growth Data to Predict Outcomes(35:23) - Stage Advice: From 0–10K MRR—Find One Acquisition Channel and One Retention Channel

This week, we dive deep into the psychology and physiology of high performance with executive coach and psychologist Dr. Sarah Sarkis, whose work spans elite performers in both sport and business.In this highly insightful conversation, Dr. Sarkis breaks down how great coaches metabolize stress, regulate team friction, and build cultures that turn pressure into flow. From “stress audits” to boundary-setting and recovery habits, this conversation unpacks how coaches can create high-trust environments where teams—and leaders—thrive under tension.Key takeaways include:Metabolizing Stress: Stress isn't the enemy—it's fuel. Sarkis reframes stress as something to process rather than eliminate, teaching coaches how to guide players (and themselves) through overwhelm back toward clarity.Boundaries and Recovery: The best leaders know when to be on and when to be off. Sarkis highlights how top performers—like LeBron—invest time, not just money, in recovery, reminding us that “all debt comes due.”Friction and Flow: Competitive environments are built on friction. Great coaches learn to channel that heat into focus, not chaos—guiding their teams between the edges of boredom and overwhelm.Trust and Communication: Micro-cues build (or break) trust. Sarkis explains how consistency and honest communication are the foundation for flow, accountability, and culture.Motivation and Meaning: The great motivators don't rely on speeches—they understand the reward systems that drive human behavior. Motivation, she reminds us, isn't something you wait for; it's something you engineer.This episode is a masterclass in the inner game of coaching—where neuroscience meets leadership, and where the work isn't just about your players... it's about your own capacity to lead under stress.To join coaches and championship winning staffs from the NBA to High School from over 60 different countries taking advantage of an SG Plus membership, visit HERE!

Ever wonder if Fed rate cuts actually make your mortgage rate go down? In this episode of The FasterFreedom Show, Sam and Lucas break down the real relationship between the Fed funds rate and what you pay on your mortgage. They unpack the three key forces that actually drive rates, where those forces stand right now, and whether more cuts could be coming in the next few quarters. You'll get their outlook on what to expect heading into 2026—and what moves smart investors should be making right now to stay ahead of the curve.Then, Lucas shares a story from his son's basketball game that perfectly captures what it means to face a tough opponent.Free Rental Investment Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://freerentalwebinar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FasterFreedom Capital Connection: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://fasterfreedomcapital.com

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the practical application of AI in business with our insightful guest, Amos Schwartzfarb, a seasoned entrepreneur with a knack for methodical business acceleration.Amos shares his perspective on integrating AI into business processes, underscoring a strategic approach over a wholesale AI takeover. He emphasizes the importance of identifying bottlenecks and opportunities within your business before selecting the right AI tools to address those specific needs. By doing so, businesses can avoid the common pitfall of using AI as a one-size-fits-all solution and instead, leverage it to enhance existing processes.Notable Quotes:"AI is still new and nascent enough that it is, people are still forming their opinions and that includes me." - [Amos Schwartzfarb]"When you're passionate about solving the problem, the 'I only work well under pressure' doesn't even exist." - [Amos Schwartzfarb]"AI can fill in that gap. But I'd love to get your perspective on that is like how, before we jump into AI, how can someone identify the parts of their business that they can accelerate, automate, or focus on first before they choose the tool?" - [Jonathan Green]Amos emphasizes that true success lies in focusing on one or two critical aspects of your business at a time, rather than spreading efforts too thin across multiple fronts. He advocates for a disciplined approach to business strategy, akin to the methodology presented in his book, *Levers*, which helps entrepreneurs prioritize and measure impactful actions.Connect with Amos Schwartzfarb:LinkedIn: https://www.linkedin.com/in/amosschwartzfarb/Amos introduces his concept of "Vibe Coding," a brainstorming method that allows for quick ideation and evaluation of potential business innovations. He underscores the importance of human decision-making in the AI landscape, where technology serves to support, rather than replace, strategic business thinking.If you're intrigued by how AI can strategically enhance your business processes and wish to avoid the common traps of misapplication, this episode is a must-listen!Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Dr. Mike T. Nelson has spent 18 years of his life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier. He's has a PhD in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He's an adjunct professor and a member of the American College of Sports Medicine. Dr. Nelson has been called in to share his techniques with top government agencies. The techniques he's developed, and the results he gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe. Work With Us: Arétē by RAPID Health Optimization Links: Dr. Nelson on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram