Podcasts about levers

Building a global citizen family? The levers that decide your child's citizenship mostly close forever at 18. In this video, you'll learn all six ways your baby can become a passport collector, plus the obligations most marketing never mentions.Read the full analysis here.Access a suite of powerful tools and the world's #1 private investor community as an IMI Sovereign. Use code SOV10 for 10% off your first month.

This interview was recorded for the GOTO Book Club.http://gotopia.tech/bookclubElisabeth Hendrickson - Advisor, Coach, Speaker & Co-Author of "Signals & Levers"Joel Tosi - Co-Founder & CTO at Dojo & Co & Co-Author of "Signals & Levers"Charles Humble - Freelance Techie, Podcaster, Editor, Author & ConsultantCheck out more here:https://gotopia.tech/episodes/448RESOURCESElisabethhttps://ruby.social/@testobsessedhttps://github.com/testobsessedhttps://www.linkedin.com/in/testobsessedhttps://curiousduck.ioJoelhttps://mastodon.social/@joeltosihttps://www.linkedin.com/in/joel-tosi-531a3bCharleshttps://bsky.app/profile/charleshumble.bsky.socialhttps://linkedin.com/in/charleshumblehttps://mastodon.social/@charleshumblehttps://conissaunce.comLinkshttps://ruthmalan.comhttp://www.ask-force.org/web/Discourse/Rittel-Dilemmas-General-Theory-Planning-1973.pdfDESCRIPTIONElisabeth Hendrickson and Joel Tosi open by explaining why systems thinking is having a moment right now: organizations that went all-in on Agile and DevOps are finding those returns plateauing, and the rise of AI is forcing engineering teams to reexamine where their real bottlenecks are. The book, Signals & Levers, gives software engineers a practical vocabulary and toolkit for that examination. A core insight is that most organizational dysfunction isn't caused by bad people or bad intentions, but by systems that produce bad outcomes predictably and structurally. The named archetypes in the book — over 20 of them, covering patterns like escalating technical debt, the "fixes that fail" loop, and the boiling frog — give teams a shared language to recognize and reason about those patterns without having to discover them from scratch.The most practically actionable section of the conversation covers signals versus levers: understanding the difference between information (a signal) and an intervention point (a lever) is the foundation for making changes that actually work rather than changes that feel productive and achieve nothing. On AI, both authors are cautious in the right ways: Elisabeth uses it daily as a thinking partner but keeps herself firmly at the steering wheel. Joel's warning is starker — AI amplifies whatever is already true about your organization, including dysfunction, and if it lets you ship faster than you can learn, the consequences may be severe. The book closes with an exercise for the reader: if AI doubles your delivery speed, what happens when you can ship faster than you can adapt?RECOMMENDED BOOKSElisabeth Hendrickson & Joel Tosi • Signals & Levers • https://amzn.to/4g6Fb3CDiana Montalion • Learning Systems Thinking • https://amzn.to/3ZpycdJDon Norman • The Design of Everyday Things • https://amzn.to/4fV6QVlGene Kim • The Unicorn Project • https://amzn.to/3woXQDzGene Kim, Kevin Behr & George Spafford • The Phoenix Project • https://amzn.to/3X9cYxaPeter Degrace & Leslie Hulet Stahl • Wicked Problems, Righteous Solutions • https://amzn.to/3ScP0D9Frederick Brooks Jr. • The Mythical Man-Month • https://amzn.to/4gd10OVGerald Weinberg • An Introduction to General Systems Thinking • https://amzn.to/4dZCsaODonella H. Meadows • Thinking in Systems • https://amzn.to/3XtqYCVBlueskyInstagramLinkedInFacebookCHANNEL MEMBERSHIP BONUSJoin this channel to get early access to videos & other perks:https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/joinLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the truth is, the way you lead yourself will always influence the way you lead your business. If you're ready to grow with more intention, clarity, and confidence, this episode is for you.

If you want to grow your business but feel stuck because your revenue is inconsistent, you're constantly firefighting, or you're working harder without seeing better results, this episode will show you how to fix it. In this episode, I break down the three business growth levers that have helped me transform my own businesses and have helped hundreds of financial services business owners create more predictable revenue, increase profits and build businesses that don't rely on them being involved in everything. Here's what I'll cover: The three growth levers I use to add £100,000+ in additional revenue without simply chasing more leads. Why scalable systems eliminate bottlenecks, reduce burnout and can give you back 10–20 hours every week. How I build audience and authority to create a consistent flow of ideal clients who already know, like and trust me. The conversion strategies I use to maximise the value of every client opportunity and create predictable monthly revenue. How to identify the biggest bottleneck in your business so you can focus on the one lever that will create the fastest growth. Whether you're a mortgage adviser, financial adviser, commercial broker or business owner looking to systemise and scale, I'll show you the simple framework you can implement over the next 90 days to create more control, more freedom and more profit. If you struggle with social media, grab a free copy of my Amazon bestseller, The Lead Generation Guide Book A Systemise Audit Call if you're ready to level up your business Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love. Be sure to like, comment, and subscribe for more insights on personal and professional growth. I hope you enjoyed today's episode; please subscribe, rate and review the show on your favourite platform. Follow me on Social media: Instagram | LinkedIn | Facebook | Website | YouTube  

In this episode, Craig Jeffery speaks with Ryan Frederick of Transform Labs about the personal side of AI transition and what professionals should understand as AI reshapes work. They discuss why companies must treat AI as a core operating capability, not just a faster tool, and how staff can move from task-oriented work toward higher-value contributions involving judgment, relationships, problem-solving, and systems thinking. The conversation emphasizes that professionals should actively learn how to work with AI systems, direct agents, improve workflows, and become agents of change inside their organizations. Company Websites: Strategic Treasurer: Corporate Treasury Consultants » Strategic Treasurer Transform Labs: https://transformlabs.com

This week on Democracy Dialogues, Frances Cayton speaks with four experts on Polish politics about the success of Poland's opposition coalition in 2023, and the headwinds that democracy continues to face today. What challenges do parties and civil society face in building pro-democracy electoral coalitions? If victorious, how do these challenges affect post-election governance and efforts at pursuing democratic renewal? This episode brings together politicians, political scientists, and civil society leaders who each played a critical role in the 2023 elections to examine what made Poland's pro-democracy mobilization possible, the gains the 2023 coalition has achieved since entering power, and the challenges it continues to face in pursuing democratic renewal.This episode was originally recorded as a part of the Lessons from Global Democratic Resistance panel series. The series brings together frontline activists, civic leaders, institutional actors, and field‑informed scholars to examine how democratic actors have resisted, responded to, and learned from democratic backsliding across countries. The series aims to identify practical lessons and comparative insights for those defending democracy today and is organized in collaboration with the Ash Center for Democratic Governance and Innovation at Harvard University; Perry World House at the University of Pennsylvania; the Kellogg Institute for International Studies at the University of Notre Dame; the Democratic Futures Project at the University of Virginia; Stanford's Center on Democracy, Development and the Rule of Law; and the Carnegie Endowment for International Peace. Mikołaj Cześnik, Director of the Institute of Social Science at SWPS University, Chairman of the Council of the Stefan Batory Foundation Michał Wawrykiewicz, Member of the European Parliament (MEP). Co-Founder of the civic initiative Wolne Sady (Free Courts) Marek Tatała, President and Co-Founder of the Economic Freedom Foundation Dominika Lasota, Student and Activist in the Youth Climate Strike Poland, Co-Founder of Inicjatywa WSCHÓD Frances Cayton is a PhD Candidate in Government at Cornell University. Her research focuses on questions surrounding democratic backsliding, civil society, and political communication. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

This week on Democracy Dialogues, Frances Cayton speaks with four experts on Polish politics about the success of Poland's opposition coalition in 2023, and the headwinds that democracy continues to face today. What challenges do parties and civil society face in building pro-democracy electoral coalitions? If victorious, how do these challenges affect post-election governance and efforts at pursuing democratic renewal? This episode brings together politicians, political scientists, and civil society leaders who each played a critical role in the 2023 elections to examine what made Poland's pro-democracy mobilization possible, the gains the 2023 coalition has achieved since entering power, and the challenges it continues to face in pursuing democratic renewal.This episode was originally recorded as a part of the Lessons from Global Democratic Resistance panel series. The series brings together frontline activists, civic leaders, institutional actors, and field‑informed scholars to examine how democratic actors have resisted, responded to, and learned from democratic backsliding across countries. The series aims to identify practical lessons and comparative insights for those defending democracy today and is organized in collaboration with the Ash Center for Democratic Governance and Innovation at Harvard University; Perry World House at the University of Pennsylvania; the Kellogg Institute for International Studies at the University of Notre Dame; the Democratic Futures Project at the University of Virginia; Stanford's Center on Democracy, Development and the Rule of Law; and the Carnegie Endowment for International Peace. Mikołaj Cześnik, Director of the Institute of Social Science at SWPS University, Chairman of the Council of the Stefan Batory Foundation Michał Wawrykiewicz, Member of the European Parliament (MEP). Co-Founder of the civic initiative Wolne Sady (Free Courts) Marek Tatała, President and Co-Founder of the Economic Freedom Foundation Dominika Lasota, Student and Activist in the Youth Climate Strike Poland, Co-Founder of Inicjatywa WSCHÓD Frances Cayton is a PhD Candidate in Government at Cornell University. Her research focuses on questions surrounding democratic backsliding, civil society, and political communication. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

This week on Democracy Dialogues, Frances Cayton speaks with four experts on Polish politics about the success of Poland's opposition coalition in 2023, and the headwinds that democracy continues to face today. What challenges do parties and civil society face in building pro-democracy electoral coalitions? If victorious, how do these challenges affect post-election governance and efforts at pursuing democratic renewal? This episode brings together politicians, political scientists, and civil society leaders who each played a critical role in the 2023 elections to examine what made Poland's pro-democracy mobilization possible, the gains the 2023 coalition has achieved since entering power, and the challenges it continues to face in pursuing democratic renewal.This episode was originally recorded as a part of the Lessons from Global Democratic Resistance panel series. The series brings together frontline activists, civic leaders, institutional actors, and field‑informed scholars to examine how democratic actors have resisted, responded to, and learned from democratic backsliding across countries. The series aims to identify practical lessons and comparative insights for those defending democracy today and is organized in collaboration with the Ash Center for Democratic Governance and Innovation at Harvard University; Perry World House at the University of Pennsylvania; the Kellogg Institute for International Studies at the University of Notre Dame; the Democratic Futures Project at the University of Virginia; Stanford's Center on Democracy, Development and the Rule of Law; and the Carnegie Endowment for International Peace. Mikołaj Cześnik, Director of the Institute of Social Science at SWPS University, Chairman of the Council of the Stefan Batory Foundation Michał Wawrykiewicz, Member of the European Parliament (MEP). Co-Founder of the civic initiative Wolne Sady (Free Courts) Marek Tatała, President and Co-Founder of the Economic Freedom Foundation Dominika Lasota, Student and Activist in the Youth Climate Strike Poland, Co-Founder of Inicjatywa WSCHÓD Frances Cayton is a PhD Candidate in Government at Cornell University. Her research focuses on questions surrounding democratic backsliding, civil society, and political communication. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/politics-and-polemics

In this episode, Jason breaks down the five critical levers for motivating your team in construction. Drawing on Lean principles, human psychology, and decades of field experience, he explains why standards, training, reinforcement, habits, and incentives are essential to get work done efficiently and safely. What you'll learn in this episode: Why visible standards are the foundation of motivation. How proper training transforms potential into performance. The role of reinforcement in making behaviors stick. How habits and incentives support sustainable change. Why leaders must drive work, not just set rules. Are your teams truly motivated, or are they just following instructions without engagement? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Body recomposition is one of the most contested concepts in physique development — and one of the most misunderstood.The traditional dogma says you have to pick a lane. You're either bulking or you're cutting. You can't gain muscle in a deficit. And once you're past the beginner stage, recomp isn't on the table.But the research over the past several years has made it increasingly clear that this framing is an oversimplification of how energy balance actually translates to body composition. And there are specific levers that, when pulled correctly together, can drive recomp outcomes in trained individuals who've spent years thinking it wasn't possible for them.On this week's episode of the CHASING CLARITY HEALTH & FITNESS PODCAST, I'm following up on my recent conversation with Dr. Eric Helms with a solo deep-dive into the two topics we didn't get to cover — the most recent body recomp research published this year, and the three primary levers I pull with my clients to actually drive recomp outcomes in the real world.This episode is for:Trained lifters who've been told recomp is no longer on the tableCoaches who want a clear framework for programming recomp phasesAnyone stuck between cutting and bulking and ready to try a different approachListeners who heard the Helms episode and want the practical playbookHERE'S WHAT WE COVER:A FOUNDATIONAL RECAP OF WHAT BODY RECOMP IS & THE 3 FORMS IT CAN TAKEA DEEP DIVE INTO THE LATEST RECOMP STUDY BY VARGAS-MOLINA ET AL. 2025LEVER 1: DEFICIT SIZE & WHY SMALLER DEFICITS BEAT AGGRESSIVE ONES FOR RECOMPLEVER 2: PROTEIN INTAKE & THE TIERED APPROACH I USE BASED ON BODY FAT LEVELLEVER 3: TRAINING DOSE & THE DIFFERENCE BETWEEN WORKING OUT VS. TRAININGWHY MOST LIFTERS HAVE NEVER TRULY TRAINED CLOSE ENOUGH TO FAILURE TO DRIVE RECOMPHOW TO PULL ALL THREE LEVERS IN ALIGNMENT TO MAKE RECOMP HAPPENThis is the practical follow-up to the Helms conversation — the actionable playbook for anyone who wants to take their recomp efforts seriously.If you've been spinning your wheels between cutting and bulking without making the progress you want, this episode will give you the clarity you've been missing.

In this special takeover episode of Mortgage Marketing Radio, I sit down with my good friend Jennifer Butcher, a 25+ year mortgage industry veteran and host of the She Talks Money podcast, to discuss one of my favorite topics: outbound prospecting through social media.Jennifer shares how she went from consistently creating content without seeing a measurable return on investment to building a prospecting system that filled her calendar with meaningful meetings, podcast opportunities, strategic partnerships, and referral relationships—all by making one intentional connection each day.One of my favorite parts of our conversation is hearing Jennifer break down the results from completing the Drivers & Levers 30-Day Challenge. We discuss why most professionals are focused on generating leads instead of creating opportunities, how personalized messaging dramatically increases conversion rates, and why relationships—not viral content—are still the greatest driver of business growth.We also dive into the importance of identifying your ideal audience, creating content that builds trust instead of chasing views, and how AI can help support your content strategy without replacing authentic human connection.If you're a loan officer, real estate professional, entrepreneur, or salesperson looking for a more intentional and sustainable approach to prospecting, this episode is packed with practical strategies you can implement immediately.Connect with JenniferInstagram: @jenniferbutcherofficialPodcast: She Talks MoneyConnect with Michelle:Website: https://bermanmediapd.com/Instagram: @BermanMediaSocialYouTube: https://www.youtube.com/@BermanMediaPDNeed a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com

Tim Billings, Senior Partner at Quad-C, joins Sean Mooney to discuss how the firm evaluates founder-led businesses and partners with "mountain climber" CEOs who want more than capital. He breaks down the traits Quad-C looks for, including superior service, sticky customers, pricing power, multiple growth levers, and leadership teams ready to scale. Tim also explains how value creation comes to life through sales and marketing, executive talent, finance and IT support, disciplined M&A, and thoughtful AI adoption. For private equity leaders and CEOs building toward the next peak, this conversation is worth the climb—hit play. Episode Highlights 2:00 - Growing up in Northern Virginia, working early jobs, and discovering finance 3:16 - Learning to think like an investor through banking and underwriting committees 9:38 - What Quad-C looks for in founder-led business services companies 11:56 - Why "mountain climber" CEOs are critical to private equity value creation 16:43 - Quad-C's owner mindset and hands-on approach to scaling portfolio companies 21:34 - Sales, marketing, talent, and M&A as core growth levers 30:15 - Tim's advice to his younger self: choose great people and take off the blinders For more on Quad-C, go to https://www.quadc.com/ For information on Timothy Billings, go to https://www.linkedin.com/in/timothy-billings-67549058/

A local news publisher with no paid paywall is still pulling reader revenue, and it's working.In this episode, Pete and Tyler break down an incognito digital-only publisher (about 60k monthly visitors, per Similar Web) running a model that ignores the usual playbook. There's no hard wall on the content. Everything stays free to read after a generous registration step, and the paid upgrades come from community perks instead of locked articles.If you've been nervous that putting up any kind of wall will tank your traffic, this one's a useful counter-example. It shows how to capture emails, build confidence with a wall, and turn free registered readers into paying members.Key TakeawaysThe generous registration wall. Readers get 3 free articles off the street. On the 4th view, a free registration wall unlocks unlimited access. That setup is hitting a 5.7% conversion rate against wall views and brought in 2,200+ registered readers in about 3 months, which Tyler says is far beyond what their old sidebar email widget ever did. The plan is to tighten the wall to two or one free article over time, and Tyler thinks conversion could roughly double when they do.Move commenting off Facebook. Tyler's take: turn off comments on your Facebook page and pull the conversation back to your own site. Gating comments behind registration (or paid membership) keeps the discussion clean and easy to moderate, since people with their name and payment details attached tend to behave. You also keep the eyeballs on your site instead of handing them to social.Levers for paid upgrades beyond content. Since articles are free after registering, paid upgrades run on membership perks: on-site commenting, an ad-free experience, a physical welcome gift (a hat or bag), discounted tickets to events held a few times a year, and a subscriber-only newsletter. Paid subscribers can also email questions directly to the editorial staff.The pay-what-you-can option. Below the main pricing cards sits a small donation option for readers who want to support local journalism but won't commit to full-price membership. Tyler says a measurable number of people take it, spending $5 to $9 who'd otherwise have spent nothing.The text-only editorial newsletter. No images, no standard teasers. It reads like a personal note from the editor, with article links woven into the writing and a support CTA at the bottom. Pete also flags the reply-to-the-editor angle: when readers actually hit reply, Gmail reads that engagement as a quality signal and is less likely to bury your newsletter.Learn more about our paywall strategies: https://leakypaywall.com/ 

In this episode of Ask George, Dr. George Hariri shatters the industry myth that achieving more than 10% same-store growth is impossible. For the modern dentist, transitioning from an exhausted clinician to a strategic CEO requires executing targeted dental growth strategies. Rather than forcing generalized systems onto your team, true leadership means diagnosing your clinic's unique bottlenecks. To scale efficiently, stop treating every operational issue equally and focus your administrative time on the constraints that generate massive dental practice profitability.This episode serves as your survival guide for mastering dental practice management. George reveals the four operational levers that guarantee sustainable dental practice growth:- Patient Flow: Implement the Retain, Open, Fill method. Lock the back door by mastering hygiene reappointment rates, then open new columns.- Case Acceptance: Empower your staff to co-diagnose. When the team leads patient education, doctor production becomes completely predictable.- Consistency: Close the performance gap between your best and worst clinical team members to instantly elevate the practice floor.- Efficiency: Play "Whac-A-Mole" with your metrics. Identify massive operational leaks, like a high missed call rate, and resolve them immediately.Elite dental business strategies require you to leverage your time. If you only spend a few hours a week working on the business, you must direct that energy toward your weakest links. Customizing your dental growth strategies to target these precise inefficiencies guarantees predictable expansion year after year.Ready to take the next step in your dental practice journey? Visit https://sharedpractices.com to learn more about our Buyer Representation and Coaching services, designed to help dentists buy, grow, and optimize profitable practices. You can also use our Free Look to evaluate dental practice opportunities with real data before making a decision. For daily Dental Moneyball insights, strategy tips, and updates, follow us across our social channels.

The episode where Klieg gets his just desserts. Can the Cyber Controller escape Jamie's knot work? In this podcast, we behave unreasonably as a cult. This episode was recorded on 30 May 2026. Email us at thedoctorswatcher@gmail.com. I guess people listen to podcasts on YouTube now? Follow us on Tumblr at the-doctors-watcher. I finally made us a Bluesky account. Check out Circuit 23's music at http://soundcloud.com/circuit23 and email him at circuit.23@gmail.com. Listen to his album “Mens Vermis” at https://circuit23.bandcamp.com/album/mens-vermis. The font “Doctor Who” (https://www.dafont.com/doctor-who.font) by “JJE990” is licensed under a Creative Commons Attribution Non-commercial license (http://creativecommons.org/licenses/by-nc/3.0/).

Read the full transcript here. Why is so much self-help useless, and why is some of it genuinely life-changing? What separates a powerful psychological technique from vague advice? Why is “love yourself” often less useful than a concrete sequence of actions? How can insight into the causes of suffering become a path to change rather than just an explanation? When does understanding the past help, and when does it distract from the controllable patterns happening now? Why can a simple realization about approval-seeking, avoidance, or fear reorganize a person's life? What does exposure therapy reveal about the gap between what the anxious mind predicts and what reality actually delivers? Why is the stretch zone so important for change? How do thoughts, attention, speech, and the body become the real machinery of self-improvement? And what would it mean to build a toolkit around what people can actually control? Links: Jeremy's Website Jeremy and Spencer's Book: The 12 Levers Dr. Jeremy Stevenson works as a clinical psychologist at Adelaide Psychology and Co., and as a researcher at Spark Wave. Staff Spencer Greenberg — Host + Director Ryan Kessler — Producer + Technical Lead WeAmplify — Transcriptionists Igor Scaldini — Marketing Consultant Music Broke for Free Josh Woodward Lee Rosevere Quiet Music for Tiny Robots wowamusic zapsplat.com Affiliates Clearer Thinking GuidedTrack Mind Ease Positly UpLift [Read more]

What if healing wasn't random? What if the body was designed with intelligence, order, rhythm, and frequency built into it? In this powerful philosophical episode of the MoChihChu Podcast, Dr. Fred Schofield unpacks "The 7 Levers" a deep dive into chiropractic philosophy, nervous system communication, spinal alignment, frequency, tone, healing, self-regulation, and the true purpose of the adjustment. This isn't surface-level chiropractic talk. This episode bridges ancient principles, modern nervous system science, innate intelligence, spinal biomechanics, breathwork, energy, heart rate variability, posture, clinical certainty, and the foundational laws that govern healing and human performance. Dr. Fred explores: The neurological connection between the brainstem and body Chiropractic adjustments and frequency restoration The meaning of subluxation and nervous system interference Why structure influences function How stress, cortisol, and poor tone affect healing The role of posture, breathing, movement, and spinal molding Heart rate, vitality, and nervous system adaptability Clinical certainty and patient communication Self-healing, autopoiesis, and innate intelligence Why consistency and discipline create long-term transformation From Palmer philosophy and upper cervical concepts to practical patient care and personal development, this episode is packed with searchable, thought-provoking conversations around chiropractic healing, wellness, nervous system regulation, holistic health, and peak performance. If you're a chiropractor, chiropractic student, wellness practitioner, or someone passionate about health, healing, energy, mindset, and the power of the human body… this episode will challenge the way you think about healing itself. "You are self-organizing. You are self-regulating. You are self-restoring." - Dr. Fred Schofield   Subscribe, share, and step deeper into the philosophy, science, and art of chiropractic.

Shownotes - https://www.nerdnest.tv/podcast/episode-151

How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most specialty contractors know cash flow is important. What they do not know is what actually controls it.In this episode Steve walks through the four levers that determine whether a contracting business has cash or not. They are not complicated, but if you do not know what they are, you cannot pull them. And if you are busy and still broke, at least one of them is working against you right now._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

In this episode, Josh interviews Norm Lanier, CEO of a long-running Amazon private label business. Norm discusses his journey from side hustles to full-time e-commerce, the challenges of increased competition and inventory management, and insights gained from Josh's business strategy audit. Key takeaways include focusing on the most profitable products, increasing strategic ad spend, and shifting from “base hit” to “home run” products. The conversation highlights the importance of data-driven decision-making and adapting business strategies to sustain growth and profitability in a rapidly evolving e-commerce landscape.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Norm Lanier, outlines his Amazon business experience, and sets up the episode's focus on the business audit.Norm's E-commerce Journey (00:00:59)Norm shares how he started in e-commerce, his transition from HP, and his experience across multiple marketplaces.Challenges in E-commerce (00:02:24)Norm discusses recent challenges: increased competition, economic downturn, and feeling out of touch with business metrics.Importance of Data & Inventory Control (00:03:15)Norm explains the need for granular dashboards, product-level profitability, and efforts to clean up catalog and manage inventory.Purpose of the Strategy Audit (00:04:15)Norm describes his motivation for the audit: getting an expert's perspective and actionable insights beyond what accountants provide.Key Audit Takeaways: Advertising & Levers (00:05:28)Norm highlights the realization that increasing advertising spend is a major growth lever, a unique insight from the audit.Profitability & SKU Management (00:06:00)Josh and Norm discuss the struggle with profit margins, managing 7000 SKUs, and the need to focus on high-value activities.Mindset Shift: From Base Hits to Home Runs (00:07:28)Norm reflects on shifting from launching many small products to focusing on bigger opportunities that can significantly grow the business.Action Items & 80/20 Focus (00:10:02)Josh summarizes three action items: prioritizing high-impact levers, simplifying by focusing on top-performing products, and strategic PPC investment.Keyword Strategy for PPC (00:13:19)Norm and Josh discuss the importance of identifying and categorizing keywords before increasing PPC spend for maximum impact.Audit Value & Closing Thoughts (00:14:05)Norm shares the value of the audit, the benefit of an expert's perspective, and appreciation for the insights received.Wrap-up & Future Outlook (00:15:04)Josh and Norm conclude, expressing interest in a follow-up episode to track progress and encouraging listeners to seek similar audits.Links and Mentions:E-commerce Platforms  "Amazon": "00:01:06"  "Shopify": "00:01:06"  "Etsy": "00:01:06"  Business Tools and Evaluation  "Dashboards and Tools for Business Evaluation": "00:03:15"  "Comprehensive Business Strategy Audit": "00:00:00"  Marketing and PPC  "PPC (Pay-Per-Click) Management": "00:10:02"  "Keyword Strategy for PPC": "00:13:19"  Business Strategy and Mindset  "Mindset Shift for Entrepreneurs": "00:09:02"  "Identifying Levers for Business Impact": "00:11:03"  "20/80 Rule (Pareto Principle)": "00:12:16"  "Simplifying Business by Focusing on Top Products": "00:12:16"Transcript:Josh 00:00:00  Today I am speaking with Norm Lanier. He is the CEO of his own Amazon private label business that he's been running for over a decade now, and he has lots of experience. In fact, Norm is one of the lucky winners of my comprehensive business strategy audit sessions. And so today, I'm super excited that we're going to be diving into the conversation, the audit that we just performed on Norm's business, and he's going to be sharing his takeaways, the insights that he's gleaned. he is already doing millions of dollars in business, but he has aspirations to continue to grow his business and to hopefully one day be able to exit that business. And today, that's the conversation that we had and we talked about. So, Norm, with that introduction, I want you to kind of give us a quick intro about yourself, how you got started into the e-comm world and what you've been doing over the last decade.Norm 00:00:59  Yeah. Thanks, Josh. I appreciate the opportunity to talk with you and your listeners also.Norm 00:01:06  I've been doing, First. e-com business. I kind of, came in the back door and started that in 2004. I started building some side hustles while I was an employee at at HP. I got to the point where I was making more of my side hustles than my real job. So for my 50th anniversary, I 50th birthday, I turned in my resignation. And I've been doing Amazon and Shopify, Etsy, a lot of different marketplaces since then full time. And that's kind of where I'm at today.Josh 00:01:44  I love it, and Norm and I dance in the same space. Sometimes we might be considered competitors, but there's such a big marketplace out there that we were able to, you know, really kind of lift up, open the hood today and really dive into each other's businesses. He was able to ask me a lot of questions, and hopefully I was able to share some valuable insights with you, Norm. And that's what we'll talk about. Norm, we first started off by talking about, you know, what is your overall goal in in your business.Josh 00:02:15  Right. And what are the biggest obstacles that you're facing. So why don't you go ahead and kind of reiterate what we started our conversation off with.Norm 00:02:24  Yeah. So, you know, just taking a look, you know, I think I'm fall into the same category as most people are selling in the e-commerce space right now, dealing with more competition. things are constantly moving. you know, the economy is down to a degree. So I think in our space, we're, we're seeing, you know, some pullback on, on spend over the last couple of years. So that's created challenges, right. And you know, as we as we mentioned, I've been doing this for a long time, and I really had gotten to the point where, a couple of years ago and stuff. I really felt like I was out of touch that before. It was pretty easy for me. I really felt like I had it dialed in, and over the past few years, it really felt like I was kind of losing control.Norm 00:03:15  And a lot of that had to do with not having the proper dashboards and tools to be able to evaluate kind of where we're at on a very granular level. Right. Because it's one thing to see your big number and your paychecks and all of those things come in on a monthly basis. But, you know, on a product level, after shipping fees and advertising and all of those refunds and so forth, what is each product actually generating as far as income and what is really driving bottom line growth? And once I got the proper tools in place, really kind of opened my eyes that a lot of products that we had, it's like, why am I even bothering with this when it's all said and done? I'm not making any money. It's certainly not worth the effort on this. So we've really have gone in and cleaned up our catalog and eliminated a lot of stuff. A lot of exce...

228: On this episode, Shadow Systems goes from private equity owned to father and son owned, Derya breaks out some new Lever guns, Beretta brings a new update to their pistol line with the new 94X Performance and a whole lot more! Also have our friend Eric Kamps on to talk about his upcoming Level 2, The Brew City Open! Sign up below and come out and have a great time in Southeastern Wisconsin! Sign up here - https://practiscore.com/brew-city-open-2026/register Check Out Our Partners & Affiliates For The Best Deals On Gear:

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.You'll Learn:✅ Why your paywall should be inside onboarding✅ The “3 Screen Paywall” strategy is increasing trials by 56%+✅ Paid intro offers vs free trials✅ Reverse trials that boosted conversions 10X✅ Discount pricing psychology that increases revenue✅ Real monetization experiments from top appsWhether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster.

228: On this episode, Shadow Systems goes from private equity owned to father and son owned, Derya breaks out some new Lever guns, Beretta brings a new update to their pistol line with the new 94X Performance and a whole lot more!Also have our friend Eric Kamps on to talk about his upcoming Level 2, The Brew City Open! Sign up below and come out and have a great time in Southeastern Wisconsin!Sign up here - https://practiscore.com/brew-city-open-2026/register Check Out Our Partners & Affiliates For The Best Deals On Gear:

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most important skill in performance marketing right now. Shumel explains what signal engineering actually is, how prediction models use behavioural data to identify high-value users before they ever convert, and why synthetic events — goals you engineer rather than observe — help ad platforms like Meta find better users faster. He also shares how subscription apps have achieved up to 50% reductions in CAC, and why, with everything else becoming automated, signal is now one of only two levers performance marketers still control. If you work in user acquisition or subscription growth, this is a must-listen. Today's topics include: What signal engineering is — and how it differs from simply tracking conversion events How prediction models use behavioural data to score users by conversion probability Synthetic events — engineering goals that don't yet exist to give ad platforms a sharper target Why subscription apps generate the behavioural data depth that makes signal engineering work The three components of an effective signal: volume, velocity, and precision Why performance marketers are down to just two levers — creative and signal Links and Resources: Shumel Lais on LinkedIn Day30 Business Of Apps - connecting the app industry Quotes from Shumel Lais “The concept of signal engineering is to see how we can manipulate that event to give the ad platforms a stronger correlation to the business value that you're after." "A synthetic event is, ultimately, when we're creating an event that doesn't actually exist. These are not things that have actually occurred — but based on the data we take in, we can build this from scratch." "When I think of performance marketing now, everything's become very algorithmic and very black box. There's less and less levers available for marketers to pull. I think there's only really two levers left — one is creative, and the second lever is signal." Host Business Of Apps - connecting the app industry since 2012

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this rerun episode, I break down why that scenario isn't far off from what many founders are already doing, simply by failing to optimize their pricing, overhead, and after-tax income. Listen in as I walk through the three profit levers that matter most, why they drive more impact than almost anything else you can do, and how they can meaningfully increase your net income without hiring more people or scaling harder. You'll hear real examples from the eCommerceFuel community, data from the Trends Report, and practical steps you can take right now to strengthen your margins, streamline your operations, and dramatically improve your after-tax results. You can find show notes and more information by clicking here: https://tinyurl.com/z984zhyt  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Your next dollar is not hiding in a new ad campaign. It is hiding inside the business you already built. In this episode, Jimmy Nicholas and Dr. Dustin Burleson pick up where Episode 65 left off. Once you have decided what stays in your business based on principle, the next question is how to make what stays more efficient. The answer: 15 to 30 percent of additional revenue is usually already there, with no new customer required. They walk through five profit levers you can pull this month. LEVER 1 — Database Reactivation Rekindling a relationship costs a fraction of buying a new one. A short, personal "are you still interested" message can restart conversations that ad spend cannot touch. Dustin shares why customers reactivate as far out as 24 months, a pattern visible in public filings from a large direct-to-consumer brand, and why "they are not coming back" is almost always an excuse. The deeper point: reactivated buyers often want to buy differently, so listen to what they are actually asking for. LEVER 2 — Missed Calls and Speed to Lead Almost no one leaves a voicemail anymore, so a missed call is usually a lost sale. The hosts cover AI receptionists, instant text-back, and after-hours coverage, with client examples discussed in the episode including a multi-location group that recovered tens of thousands in a single month from previously ignored missed calls. The principle stays simple: answer the phone, and answer it like a human whenever you can. LEVER 3 — No-Shows and Schedule Gaps You often do not have a lead problem. You have a scheduling problem. Dustin explains how opening hours competitors do not offer, and staggering the team, turned slow days into the busiest ones. Jimmy contrasts that with a real customer experience of a gate coming down at lunch, and how availability alone can win the business. LEVER 4 — Pricing and Case Acceptance Competing on price alone is fragile. Offering good, better, and best tiers reveals price elasticity you did not know you had. The hosts also cover how AI can audit billing and coding to surface revenue that was being left on the table. LEVER 5 — Referral Systems People do not refer good-enough service. Give them an experience worth talking about, and know exactly who your referral sources are. The episode covers why most referrals go untracked, and what changes the moment you start tracking them. The throughline: AI now does in minutes what used to take data scientists and months. The operators who win ask a better question of the customers they already have. Pick one lever. Whichever one makes you lose a little sleep is probably the one to start with. RESOURCES Get the tools referenced in this episode at MomentumInsiders.com: the Hidden Profit Finder and the 5-Word Text Template. Complimentary. Log in and they are waiting for you. COMING NEXT EP 67: Your Team Is the Bottleneck. Why headcount is not the same as capacity, and the one number that tells you which one you actually have. First Friday of next month. ABOUT THE SHOW The Wealthy Momentum Podcast is a monthly first-Friday show where Jimmy Nicholas and Dr. Dustin Burleson go deep on one topic per episode for practice owners and service business operators, with tactical patterns you can implement before the next episode drops. New episodes the first Friday of every month.   To your momentum, Jimmy and Dustin. Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.comSubscribe on YouTube: YouTube.com/@WealthyEntrepreneurHQLearn more: WealthyEntrepreneur.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your nervous system has a finite capacity. When it's full, everything spills over — the reactivity, the exhaustion, the overwhelm that shows up no matter how organized your life looks on paper.There are two main reasons this keeps happening. And until you see both of them clearly, you'll keep managing the symptoms instead of changing the situation.In this episode, I'm breaking down the two levers that actually control your overwhelm — the faucet (everything flooding into your system) and the drain (your blocked ability to release and recover) — and why all the planning, scheduling, and discipline in the world can't fix what is fundamentally a nervous system problem. This isn't another productivity conversation. It's the one that changes how you think about all the others.The Capacity Audit is happening TOMORROW — Wednesday, June 3rd. It's free, it's live, and it's specifically designed to show you where your capacity is holding strong and where it's quietly costing you the most. You'll leave knowing exactly which area is your highest-leverage move — and with tools to start working on it.  Register at https://michellegrosser.com/audit.What you'll learn:The two root causes of capacity overload — and why most women are dealing with both at the same timeWhy optimization, better systems, and tighter routines only solve part of the problem (and which part they miss entirely)The difference between capacity constrictors and capacity expanders — and how to start identifying yours-->>> Register for The Capacity Audit free live workshop June 3rd 

https://youtu.be/gS7aHfIiXjQ Preetha Pulusani, CEO of DeepTarget, is passionate about helping people realize their potential and leveraging technology to create meaningful business growth. After spending 25 years in corporate America and learning hard lessons from an early entrepreneurial failure, Preetha built DeepTarget into a bootstrapped fintech growth company that helps banks and credit unions acquire, engage, cross-sell, and retain account holders through advanced data analytics and intelligent marketing. In this conversation, Preetha shares the DeepTarget Bootstrap Framework, a leadership and innovation model built around five principles: Combine Pros with Fresh Graduates, Think Big but Start Small, Be Agile with a Flat Structure, Fail Quickly, and Keep a Tight Customer Feedback Loop. She explains how blending experienced professionals with emerging talent creates powerful teams, why rapid experimentation outperforms large-scale product launches, and how customer feedback should guide innovation. Preetha also discusses using data to drive growth, selling outcomes instead of technology, and building a successful SaaS company without outside funding. — Pull 5 Levers to Bootstrap Your Firm with Preetha Pulusani  Good day. Steve Preda here with the Management Blueprint, and my guest today is Preetha Pulusani, the CEO of DeepTarget, a company that helps hundreds of financial institutions increase loan demand, promote product adoption, and support intelligent marketing through advanced data mining and analytics. Preetha, welcome to the show.  Thank you, Steve. Thank you for having me. Thank you for inviting me. I’m looking forward to it.  Yeah. You have a very interesting business and very interesting profile, so I can’t wait to jump in. But let me ask you my favorite question. What is your personal ‘Why’, and how are you manifesting it in your business?  I guess you could say that my personal ‘Why’ has evolved over several years. I spent 25 years in corporate America, and that was the best business education I could have ever received. My first failure as an entrepreneur, though, added to that significantly, and that was right before I started DeepTarget. Luckily, it was a quick failure, but that doesn’t mean it was not a difficult one. And in every way, the lessons learned have come in handy today. So I believe that I’m in my final chapter of my career, so I can speak from years of experience. And my personal ‘Why’ is—it’s always been about people for me. I’ve never believed in the lone genius.  I believe that every person has some spark of genius in a different way. And I have always been inspired by pulling out that spark and weaving a tapestry of people.Share on X And that happened even in my job in corporate America, but it happens even more with my team today as an entrepreneur at DeepTarget. So it’s about empowering people to use that spark rather than focusing on something that they may not be as good at. It’s pulling out that strength and making it the collective strength of a solution, of how we serve customers, and of the business itself. Does that make sense?  Oh, yeah. This is great. I love that. My experience is that nearly none of the companies I talk to—or basically none of them, literally none of them—capitalize on the maximum talent of their team. Because it’s impossible to maximize it completely, but you can work on it, and that is wonderful.  Yeah.  So do you have a process for how you do that? Is there a mental process? Is it just an awareness? Is it a curiosity? Is it a natural thing that you do, or do you actually have a way of doing this?  So I have found that I think I read people. I think I’m intuitive in that way. And so I see myself as being the orchestrator of whatever it is, whether I’m working on today’s problem or whether I’m working on the big vision. I don’t know that it’s a process so much, but I have used it over and over again. It’s become a very natural thing for me.  So you talk about the big vision. What is that big vision?  So as a company, my focus is on making our clients successful. What that means is helping them grow their financial institutions.Share on X We work with credit unions and banks, and it’s all about growth. And we use innovation to leverage that growth for them. How do you acquire new account holders? How do you cross-sell to them? How do you communicate with them? How do you retain them? I’m a techie at heart, so it’s been about how do I leverage data? How do I leverage—today, of course—AI, kind of a combination of data and AI, to make sure that they are able to see the growth they need for their financial institutions? And that’s kind of become the mission that we have adopted for the company.  Yeah. I noticed that on your website you have this map of, I think, seven or eight different ways that you’re driving adoption and contact with people and—  It’s highly data-driven. It’s not wishy-washy. We’ve evolved from being a marketing company to a growth company. And when you take anything that’s data-driven into marketing, yeah, it’s something that people like to do. But what we like to do is use the technology to get to the human—to get to the individual. So we are helping our credit unions and banks reach individuals, understand each account holder, and understand what their financial needs are. And the only way you can do that at scale is by using technology and data. So we’ve built a platform that enables them to do that. That’s why the front end is all data, right? We can accept as much data as they want to give us so that we can do the right things to help them grow and engage their account holders.  Yeah. I like that you’re very techy, as you say—techy and data-driven. So I wonder, what is your mental model when you think about the end customers of your financial institution clients? What’s your mental model for how you innovate this process? So what are the major elements? If you had to synthesize it down to maybe three to five elements—your levers that you can pull—what are those?  Great question. So I’m going to start with the people because, for me, everything revolves around people. What I’ve been able to do is combine very seasoned pros with fresh graduates from local universities, and that has been a potent combination. Okay? That’s number one. Whether I’m talking about development, customer success, or sales, that’s been the combination that has worked for me. And as a bootstrapper, that has also helped me financially. You have a very seasoned pro that I’ve worked with for years, and you know exactly what their strengths are.  And then you put some fresh graduates under them. I’m telling you, there’s nothing better. That combination is second to none. The second thing is, I believe in thinking big, but starting small and scaling quickly. I learned that over time. There was a time when we used to have the big-bang theory of creating products.Share on X We have moved so far away from that. So think big, start small, and be agile. And as a small company, that’s a big advantage for me. We have a very flat structure. And so we’re able to have the agility we need to move markets, frankly. If you’re going to fail, fail quickly.  Have a tight customer feedback loop. And if something isn’t going to work for your customer, just abandon it. Abandon it quickly. I can’t say, in all honesty, that I’ve done that every time, but it’s always on my mind: “Should we really even pursue this?” I know we’ve had projects that we thought would be very successful, but they weren’t. But when you’ve only made a small investment, it’s easier to set it aside. “Okay, it’s not working. This is not what we need to do. Let’s move on.”  Yeah, I love that. Can you give an example where you invested in a process and really believed in it, and it turned out not to work, and then you had to pivot from it?  So the way we help banks and credit unions engage and cross-sell to their account holders is primarily through digital banking. We put up very personalized offers using data in the digital banking environment and use that real estate very effectively. It works like a charm. That’s what we do today. We did get a little sidetracked by expanding that into email, and we didn’t see the kind of growth we expected. So we tried to understand that. We did kind of an autopsy. And the difference is that when you log into digital banking, you’re being served something. The difference with email is that you’re pushing something out. It has its uses, for sure, but the particular aspect of what we had done in the product didn’t take off like we expected. So we just said, “Okay, let’s do more of what we can do within the digital banking environment.”  But that works for farming existing customers of the banks, right? Do you also help banks acquire new customers?  Yes. And that’s where email works, by the way. And so does direct mail, and so do digital ads. When you’re cross-selling to existing account holders, you have a lot of information about them. For example, if they rent a home, you would never give them a HELOC offer, right? But on the other hand, what we’re doing for new account acquisition is still using data. We’re looking at who the most profitable customers are that your credit union or bank has, and using that as the model to find more likely customers within a particular radius of their branches. So we are still using data, but in a different way and using different channels to reach them versus digital banking.  That’s fascinating. So what drives growth in your business?  Well, if you had asked me that question 10 years ago, I would have said innovation drives growth. But what we have found and learned over time is that innovation is an engine.Share on X Innovation, in a way, actually causes friction because when you innovate, you’re creating something new. So you first have to go out and educate the market. You have to make them understand that there’s a new way of doing things, and not everybody is open to change.  So if I go talk to a marketing professional and say, “Hey, here’s a new way of doing things. We’re using data.” I put myself in the place of that marketing person who is already constrained by bandwidth, who is already doing so many things, saying, “You’re bringing another new tool for me to learn and use? For what purpose?” While innovation is the engine, what we have learned is not to focus on the innovation, but to focus on the impact. And we do that by really working hard to get into the C-suite. So we are talking to the CEO, the COO, the Chief Digital Officer, or the Chief Technology Officer of these banks and credit unions, helping them understand the outcomes. What is it we do? We acquire new customers. We cross-sell to existing customers. We help you retain them. I receive these direct-mail solicitations from mega banks like Chase and Wells Fargo.  They’re paying me $900, $1,500 to open a checking account. It’s expensive to acquire new accounts. That’s just an example, right? So we are helping you grow through new account acquisition, but we also have a whole playbook for how you retain those new accounts that you acquire. So when you talk at the C-suite level, all of a sudden they’re not seeing a tool. What they’re seeing is an outcome. “How soon can we see results?” is the question we get asked. So we grow through a different way of selling what we do to these institutions.  So people don’t care how you achieve the result. They just want you to talk about the result?  Exactly. Especially the CEO. I mean, they don’t really care. They do care about things like data privacy, and we’ve addressed all of that. We’ve been doing this business for so long that data security is table stakes. But they care less about how you do it and more about why. So we have to talk to the individuals who care about the why rather than the how, although the how plays such a big part in building a business, right? But that’s what we focus on.  That’s behind the wall. That’s your problem, basically.  That’s right. That’s the secret sauce. We used to take great pains to explain the secret sauce at one point in time, but not anymore.  That’s interesting. So why do they listen to you? I mean, why do they believe that you can get these results? Do you show them testimonials, or how do you prove it?  We have over 200 customers now—customer contracts. It’s actually closer to 300. So we have a lot of testimonials and references that we can show them. We also let them know that there are barriers to using software like ours, such as, “Do I need to have somebody operate the software?” No, because part of what we offer is a managed service. We will operate the software for you using your branding and everything else that you have. So we’ve kind of removed all of the barriers. The biggest barrier today is creating awareness in the broader market, because this is a huge market.  And on my bootstrapping budget, I have to make sure people know that such a solution exists. What we find is that once we reach the decision-maker, it’s a fairly straightforward sale. I would say that if I’m constrained by anything when it comes to growth, it’s because I’m a bootstrapper. I watch every penny carefully, and I have built the company funded entirely by revenue. And one of these days that’s not going to be enough. But so far, so good. Yeah. Okay. So basically you create broader awareness of your products. You have all these testimonials and references. When you get in front of these decision-makers, you talk about the outcome and show them the results you can get.  And we have direct sales, right? I mean, we do call on, we have a couple of people. All they do is work the phones, emails, and LinkedIn to get us meetings in front of the right people. You know, also, Steve, in this day and age of everything digital, what we have found with banks and credit unions is that first important meeting with the CEO—we’re finding that doing it in person makes a huge difference. So that’s another thing that we do.  That’s interesting. So does that limit you geographically?  We’re having so much success with that model that it only helps us. More revenue means I can invest more in sales. So we are limited to the United States. We have customers on both coasts, a pretty good map of customers on both coasts, and in the Midwest. And there are some blank spaces, and we’re trying to address those blank spaces.  So you actually have people fly all over the country to meet with CEOs?  Yes. And it’s making a big difference. This is a change that we made not too far back. I would say maybe about 18 months ago or so, and it’s made a big difference for growth.  That is so interesting because after the pandemic, a lot of companies kept doing video sales calls.  As did we. As did we.  As probably you did as well. But the assumption was that there’s no point in traveling. It’s an extra expense and doesn’t make a huge difference. But you’re saying it’s the opposite—that it does.  Yes, it makes a huge difference. You’re talking to the CEO of a bank. Banks still have a more traditional generation of leaders. Even I didn’t believe it when I was first sold on this whole concept, but I’ve become a believer now. That meeting—the CEO not only is in the room with you, but brings in his or her key executives to talk to you. When you’ve made the trip all the way to Sacramento, they’re going to do that, right? So it’s made a difference.  So there’s a reciprocity involved. They see that you’re making the trip. Okay, then we might as well put more into it. And it’s kind of a self-fulfilling process.  And by the way, when you have more people in the room, you get more objections, but you’re able to address those in person. Yeah. Even if you have a video call with the CEO, if the CEO goes and talks to the CTO and brings up the objection, “You really need to worry about these guys and their data security,” we never hear about that. We just hear silence. We don’t know what’s going on behind the scenes. So you get that opportunity to address all of that kind of in person. And I think it actually works out more cost-effectively, surprisingly. Yeah, as long as those are resulting in deals.  Yes. So maybe that’s an inside thing, but I’m just wondering, what is the upside of something like that? If you convert one of the CEOs and they start using the system—maybe that’s a business secret—but what is the value of that conversion? Let’s say the 12-month value of that conversion that makes you want to do that trip.  So let me give you an example. We sell annual subscriptions with five-year terms. That’s a big deal, right? And when we sell five-year terms, it can become very significant. So we price based on the asset size of the financial institution because that kind of determines how large they are, how many branches they have, and how many account holders they have. So let’s take an institution that’s, say, a billion dollars. I’m just going to give you some rough numbers, right? For a five-year contract, you’re talking about $300,000 or so.  Okay. That makes sense. It’s definitely worth the trip.  Yes, it’s worth the trip.  Yeah.  The other way to have that personal interaction, which we have found to be very effective, is conferences—focused conferences. Many of these banks and credit unions have state leagues, regional leagues, or certain technology-focused groups that meet. And those are kind of the best venues to do our prospecting.  And then do you sponsor these conferences?  Well, we do. We’re very selective, but we have booths, and in addition to that, we may do some other sponsorships. Yeah.  Yeah. That’s great. So switching gears here, I’m really curious. What is something that you’re actively trying to figure out in your business? So if you had a magic wand and you could wave it, what would you want to fix in the next 12 months?  I’ve kind of told you that I’ve been a bootstrapper, and I’ve been a bootstrapper very intentionally. Because one of the things that I said I would do is that I wouldn’t be so stubborn as to never take any outside capital. But the thing that I wanted to figure out before taking external capital was what would give me a multiplier effect. So if I took a dollar in, how would I be able to multiply that? And I’m getting very close to figuring that out on the sales and marketing side. So if I had more dollars, and if I have a sales formula that I know works—that I’m confident works—then I should be able to take that formula, add those dollars, and simply add salespeople, right, to grow.  Scale it up, yeah.  So that’s kind of been the biggest issue I’ve had for the past, say, five years. But I would say that over the past 12 to 18 months, a lot of that has become clearer to me. And so I think I’m getting close to having that solved—to having that formula where I can say, “Okay, if I put in more dollars, I’m going to get X return.”  Yeah. Some people call this the coin-operated marketing and sales system. You keep dropping the coin and—  Yeah. Yeah. It’s taken me years to figure it out. I spent a lot of my early years at the company building a very robust technology platform because without that, everything else becomes secondary. And then I had this focus on, how do I get sales and marketing? And I’ve tried many things, and they haven’t necessarily worked, right? I’ve built up a customer base by slogging over time, but then you want that formula if you want to throw money at it.  Yeah. And that’s where I think I’m getting closer to getting there.  Yeah. And then marketing media is changing all the time. Different platforms come and go. Then you have different advertising formulas, and they burn out. So it’s actually difficult to stabilize it and make something that’s permanently coin-operated, so to speak. Yeah. And when we say everything is data-driven, it’s not just on the front end that everything is data-driven. We are able to tell the credit union or bank how many products we actually sold. What loans did you sell? How many auto loans? How many mortgages? How many HELOCs? How many credit cards? How many deposit accounts did you open each month that were influenced by our campaigns? We’re able to go back and tell them that. And what are the new balances you generated as a result of that? So it’s not about impressions and clicks. On the back end, we actually give them very deep data analytics so they can see, “This is the revenue I generated last month, and these are the new balances I generated last month.” And so that makes a difference, too.  Yeah. I saw on your website that many customers get a 500% ROI on their investment.  Yeah. Which only says that I’m charging them too little.  Yeah. Yeah.  No, but I mean, if you look at the balances and how they measure, we’re almost afraid to put the actual numbers out there. But we show them a growth grid that shows, month by month, here’s what you made using these campaigns. We can even show them what happens when they turn off the campaigns and what the impact is.  So in terms of bootstrapping, is that a strategy? Let’s say you figure out your scalable sales formula. Would you then go raise money, or would you still want to bootstrap?  If the revenue that I’m generating can be used toward growth, I won’t have to go raise money. But I won’t be so stubborn and silly that I wouldn’t take outside capital. I get calls all the time from investment bankers and capital firms. In fact, I was talking to one just yesterday, and I said, “I’m probably getting a bit closer to being open to capital. Give me another six months. By the end of the year, I should know.” So yes,  I would raise money if I had that sales formula, if I knew for sure. And I think part of this, Steve, is because I talked about my first failure as an entrepreneur. It was a very quick failure, but it was a hard one because I had taken money from friends and family, and it was used up, and they didn’t get much in return. When I had to shut down that company, I actually gave them shares in this company. I guess I got a bit burned, so I’m more resistant to taking outside capital until I’ve figured out what the solution is. But I think I’m getting very close. You get to a point where it’s silly not to take capital.  Yeah, because someone might copy it. You figure out a formula, and someone might copy it. Then they put more money behind it, they dominate the market, and you lose. Yeah. So that’s the only concern.  Yeah.  Yeah. If there are listeners who hear this and say, “Wow, I’d like to learn more because I’m involved with a financial institution, and we need to improve our sales, get more customers, and upsell more customers,” where can they find out more, and how can they reach you?  So our website has, I think, a wealth of information. So certainly they can go to our website just to learn more about the solution. They can contact us at success@deeptarget.com. That’s probably the easiest way to get a deeper dive into what we do and have that one-on-one meeting. And I think that’s the best way to learn more. Whether you’re interested in going forward or not, that’s the best way to learn.  Yeah. Okay. Well, definitely. I checked out the website, and it’s pretty informative. You get good visuals of what Preetha’s team is doing, and it’s pretty complex, I would say. There’s a lot of nuance to it, so I found it fascinating. So definitely check out deeptarget.com if you’d like to learn more. Preetha is also on LinkedIn, and you can email them at success@deeptarget.com. Any famous last words for the audience? Something that would help an entrepreneur who wants to bootstrap their business? What would you recommend they do?  I think starting a business is no easy feat, and I don’t believe in overnight success. It’s a journey. It’s been one of the most inspiring and interesting journeys, and probably the greatest learning journey, that I’ve been through. So I think you shouldn’t focus just on the end result or overnight success. Instead, come for the journey.  Yeah. You have to love the journey in order to reach the destination, right?  It’s tough, right? Yeah. It can be tough at times, but then you reach a point where it’s just the best thing.  Yeah. Well, that’s great inspiration for the founders listening to this. And if you enjoyed the podcast, then definitely follow us on LinkedIn, subscribe on YouTube, and give us a review on Apple Podcasts. And Preetha, thanks for coming. That was an eye-opening discussion. I don’t recall having many bootstrapper tech companies on the show, so this is definitely a new element for us and a really good perspective. So thanks for coming, and thank you for listening. Important Links: Preetha's LinkedIn Preetha's website Preetha's email: success@deeptarget.com

Todd Caponi is a sales strategist, keynote speaker, author, and advisor passionate about elevating the sales profession through behavioral science and transparency. A three-time author—including The Transparency Sale and The Transparent Sales Leader—Todd helps organizations rethink how they sell, negotiate, and lead by building trust through honesty rather than perfection.Blending his fascination with decision science, sales methodology, and learning theory, Todd works with customer-facing teams to create more confident, frictionless B2B buying experiences. Through speaking, teaching, and advising, he equips leaders and sales professionals with simple, practical frameworks that drive stronger relationships, better outcomes, and long-term growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy welcome sales strategist, author, and transparency advocate Todd Caponi to explore why trust should never disappear when negotiations begin.Drawing from his latest book, The Four Levers of Negotiation, Todd challenges traditional negotiation tactics that often turn collaborative sales conversations into adversarial battles. He explains that while sales professionals spend months building credibility and trust, many unknowingly undermine those relationships the moment pricing discussions begin.Todd introduces a practical framework built around four universal business drivers—volume, timing of cash, length of commitment, and timing or predictability of the deal. By helping buyers understand the true factors that influence pricing, sales professionals can negotiate transparently, trade value instead of giving away discounts, and create outcomes that benefit both parties.The conversation dives into behavioral science, decision-making, confidence in pricing, and why transparency consistently outperforms manipulation. Whether you're negotiating enterprise contracts or everyday business agreements, this episode provides a modern, trust-centered approach to creating win-win outcomes while strengthening long-term customer relationships.KEY TAKEAWAYSTransparency creates stronger outcomes in sales, leadership, negotiations, and customer relationships.Many salespeople build trust throughout the sales cycle only to abandon it during negotiation.Every B2B pricing discussion is influenced by four key factors: volume, payment timing, contract length, and deal predictability.Buyers are less likely to push aggressively for discounts when they understand the rationale behind pricing.Negotiation works best when both sides openly collaborate rather than hide information and play games.HIGHLIGHT QUOTESTransparency sells better, leads better, negotiates better, and creates stronger customer advocates than pretending to be perfect.We spend months building trust with our buyers. Why would we risk losing it the moment the negotiation begins?The best negotiations don't feel like battles. They feel like two sides working together to create value.Every pricing conversation is driven by four simple levers: volume, timing of cash, length of commitment, and deal predictability.The minute you give away a concession for free, you diminish its value—and your own.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

In this solo episode of Million Dollar Flip Flops, Rodric breaks down one of the most painful realities in business growth:

Another Cannes is in the books, so naturally we start off with a game about movies featured in the upcoming Tribeca lineup. Can we pinpoint the exact level of fame it takes to headline a Tribeca film? Eventually we talk about the shape of the festival from afar, some of the prize winners, and the overall narrative on this year's festival. We also have an in-depth discussion related to the festival world on the new rules from the Academy of Motion PIctures Arts and Sciences regarding the International Feature qualification for the Oscars. What are the implications for the awards, the festivals, and the overall distribution landscape? Then, J Catherine has been attending the Tone Glow Film Festival, and shares her thoughts on films like Levers, The Rib of the Greater Bay Area, Chronovisor. All this and Special Presentations! Send us money for journalism! Our twitter is @CannesIKickIt Our bluesky is @CannesIKickIt Our instagram is @CIKIPod Our letterboxd is CIKIPod Enjoying the show? Feel free to send a few bucks our way on Ko-fi. Thanks to Tree Related for our theme song Our hosts are @andytgerm @clatchley @imlaughalone and J. Catherine Traverse

By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn't mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today's opportunities, and preparing for tomorrow's. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.

In today's episode, we have the pleasure to interview Neen James, author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your BusinessNeen is a leadership strategist, keynote speaker, and executive advisor who helps organizations elevate client loyalty, deepen human connection, and create unforgettable experiences. She's worked with brands like Four Seasons, Ritz-Carlton, Comcast, Viacom, and the FBI, and her work focuses on helping leaders understand what luxury truly means in today's world.To learn more about Neen and buy her book visit the links below: Book: https://a.co/d/0faltGDRWebsite: https://neenjames.com/https://www.linkedin.com/in/neenjames/https://www.youtube.com/user/AussieNeenhttps://www.instagram.com/neenjames/In this episode, you'll learn why luxury has nothing to do with price tags and everything to do with attention, personalization, and human connection. You'll also discover how small thoughtful details can completely transform your business relationships, why people crave feeling seen, heard, and valued, and how to create “champagne moments” that turn ordinary interactions into unforgettable experiences.We hope you enjoy this incredible conversation with Neen James.

Todd Caponi, CSP® is the author of two award-winning books, The Transparency Sale, and The Transparent Sales Leader. His third book, Four Levers Negotiating, will be released in early 2026. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.  https://www.linkedin.com/in/toddcaponi/ http://instagram.com/saleshistorian/   Connect with David www.davidihill.com Get 14 Day Go-High-Level Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25 SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach Youtube: ringleader-ai-crm TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X: https://twitter.com/davidihill   RING LEADER AI DEMO CALL 617-882-7788 www.davidihill.com/crm   PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895   #DavidHill #DavidIHill #PathToSalesMastery #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesTraining #SalesCoach #SalesLeadership

Running economy is one of the most misunderstood concepts in endurance training — and one of the most trainable. In this episode, Zoë Rom and TJ David break down what running economy actually is, why it matters more than VO2 max for marathoners and ultra runners, and the specific levers you can pull to get more output for the same input. Using the analogy of miles per gallon, they explain how two runners with identical VO2 max can run race times that differ by 20+ minutes — and what's going on under the hood to explain the gap.The conversation covers the seven physiological factors that determine economy, from tendon stiffness and motor unit recruitment to substrate utilization and thermoregulation. Then they dig into the five interventions that actually move the needle: strength training, plyometrics, strides, hills, and consistent aerobic volume over time. Finally, they bust four of the most persistent running form myths — that you need to run 180 steps per minute, that mid-foot striking is automatically better, that super shoes are cheating, and that form drills will fix your mechanics.If you're an intermediate runner who feels like you've plateaued despite logging the miles, this is the episode that explains what's missing. Plus a coach spotlight intro with Microcosm's Zachary Russell.

Darlingheart,You know that feeling where your brain is on fire, your to-do list has become sentient, and somebody wants to know what's for dinner AGAIN?Yeah. Tam and I get it. We get it in our BONES.So we sat down and talked about the two levers you've actually got for overwhelm. (Two! That's double the levers! Exponential growth, baby!) One of them you probably already know. The other one? Freaking life-changing. I didn't discover it until about a year ago and it's been WILD the difference it has made in reducing overwhelm.If you're a neurodivergent creative drowning in business + parenting + caring roles + all the fekking things, and you've been white-knuckling your way through wondering why "just try harder" hasn't worked... this one's for you.In this episode we get into:Why your capacity is completely different from that extrovert with plans out the butthole (and why comparing is pointless)Traffic light colour-coding your calendar so you can SEE the burnout comingGolden weeks (my secret weapon — one week a month with NO calls)The broom-path housework standard that saved my marriage and my sanityGetting your kids to do their own washing from primary schoolRobot vacuums with names (mine's Melissa, Tam's is the Scutter, because of course)The primitive reflex thing that tripled my nervous system capacity (I KNOW)Breathwork, sleep, nature + the supplements that actually help ADHD brainsTam's husband discovering that sunshine is... far infrared. We dieeeeeeeeee.Quotes that hit:"I really need you to reduce your standards. I really need you to stop trying to be the perfect mum here because it's wrecking your mental health." — My husband Chris, being very wise over lunch"I centered myself so I became the main character of my own life." — Tam "We're just complicated houseplants. We need food, we need sunlight, we need fresh air and water." — Tam, being a poet"I can do two, three times the amount of work that I used to. And it does not cost in the way that it used to cost me." — Me, still stunned about the primitive reflex resolution thingStuff we mentioned:Laundry Lady (laundry pickup service — Australia)HelloFresh + Marley Spoon (meal kits)You Foodz (pre-made meals delivered)Roborock (the fancy robot vacuum/mop — yes it detects poo)David Elliott — breathwork meditationGet Dopa (combined ADHD supplement, UK)Primal Energy (beef organ supplement, Australia)Dr Sharon Williams (chiropractor — primitive reflex resolution)Free meditations from me: leoniedawson.com/shit ✨If this helped you see a lever you hadn't tried, send it to a friend who needs it. And if you've got a sec, a five-star review means more overwhelmed humans can find us.Big love,Leonie + Tam#ReduceOverwhelm #NeurodivergentLife #AUDHDBusiness #NervousSystemRegulation #WorkLessEarnMore #ADHDEntrepreneur #MumBurnout #PrimitiveReflexes #BreathworkHealing #LeonieDawson

Coaches are constantly looking for ways to get better at making adjustments. It's game night, the opposing offense is driving, you need to make changes but you can't install a whole new front right now. What's the quickest way to make adjustments on the fly, and where do you start anyway? On this episode Joe and Daniel discuss the Levers Principal, how to pull them for improvement, identifying which ones to pull, and how to build practice plans that highlight levers.  

On episode 4 of Third Loop, Elisabeth Hendrickson and Joel Tosi join the hosts to discuss systems thinking, software delivery, and why organizations often solve the wrong problems. They explore their upcoming book Signals and Levers, unpacking the CREATE framework and the illusions of progress, predictability, and control. The conversation also dives into AI, user trust, feedback loops, and what it really means to improve delivery.

In the new book Disneyland and the Rise of Automation: How Technology Created the Happiest Place on Earth, scholar Dr. Roland Betancourt deconstructs how Walt's original family park served as a foundational space for automation during a time when humans increasingly relied on technology for many of their needs and desires. This well-researched title from Princeton University Press explores how many of Disneyland's foundational attractions have relied on sophisticated technologies to make modern mechanical magic. Dr. Betancourt is Chancellors' Professor in the Department of Art History at the University of California, Irvine. On this episode we discuss the book's development and content.  Learn more about the book on the Princeton University Press website. Feel free to reach out to Brett via Bluesky @drnachman and Instagram @drnachman, subscribe to the podcast, and send your feedback to notablydisney@gmail.com  New episodes of Notably Disney debut on the first Tuesday of each month.

In this episode of The Sharpen Podcast, Dan Cooper sits down with Clint Overton, founder and managing partner of Boardroom Bullpen, for a conversation about sabbaticals, faith, entrepreneurship, and the role of the trusted advisor. Clint shares how a 21-year career in large organizations, followed by private equity, fractional COO work, and a season of reflection, shaped the way he now helps businesses grow.Dan and Clint also explore the practical side of leadership, including strategy, organizational structure, execution, and the levers business owners can pull to unlock growth. For CEOs and leaders, the episode offers a grounded perspective on building the right support around the business, identifying what gets in the way, and making smarter decisions about how growth actually happens.Learn more about Boardroom Bullpen or The Mercury CollectiveConnect with Clint on LinkedInListen to Call to The Bullpen Podcast

In this episode, Dr. Thomas Hemingway explains the difference between chronological age and your biological age and how you can feel 10-20 years younger and have it reflect in your biology! He shares about the 3 most common symptoms of accelerated aging and how to fix them--Fast!  Have a Listen and Share with a Friend!**Free Resource:  "The 7 lab tests your doctor likely is not checking and could be the key to why you don't feel your best." *ACCESS my FREE workshop, "GET 10 Years Younger, Stronger, and Sharper"  How to turn back your biological age 10-20 years so you can do the things you want to do that you no longer thought possible due to your age.  Perform at your best and live your best life!*And, in my new Performance, and Longevity medical practice we specialize in turning back your biological age and OPTIMIZING HORMONES so you can feel a decade or more younger so you can do the things you want to do that you thought were no longer possible due to your age.  Join the waitlist here!Join my Free Masterclass on Midlife Hormones, "Why You Don't Feel like Yourself anymore and What to Do about it!"JET LAG Survival Guide.  Free PDF!*Don't wait to Prioritize your health, Start Today with the Simple and Powerful Steps detailed in my Best-selling book.*GET DIRECT ACCESS to DR. HEMINGWAY in these AMAZING COURSES!**Free Resource:  "The 7 lab tests your doctor likely is not checking and could be the key to why you don't feel your best." *Don't Forget to SHARE with a Friend and please drop a Review:) It means the world!Mahalo and Aloha andTo your health,

This week on Movies With The Mouse we are taking a deep dive in Disney's 2000s cult classic, Emperor's New Groove. Sign up today for the first DDP golf scramble honoring Jenn Quattrocchi and the NASCAR foundation https://my.cheddarup.com/c/ddpcharitygolftournament2026/items?fbclid=IwY2xjawREwc9leHRuA2FlbQIxMQBzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEees4N19D89WeEvL7xNnyIWsuVWdhYQ23rhPD-dIAakuNFhjSxSYHQ1nvK9ck_aem_XCsSOsrHa94nthVXg9YsaQ BECOME A PATREON MEMBER AND GET ACCESS TO THE PRIVATE FACEBOOK GROUP AND WEEKLY EXTRA CONTENT. If you would like to support all of the Disney Dads shows and help us bring you more content commercial free, click the link https://www.patreon.com/c/disneydadspodcast Book your next Disney vacation with Justin and Jamie at Away With Me Travel. Contact them today to start the magical planning process at show@awaywithmetravel.com

Most disciplined executives and entrepreneurs aren't struggling with fat loss because of effort or willpower. They're struggling because they're out of sequence—jumping straight to peptides, compounds, and advanced protocols before the three biological levers that actually drive fat loss are even stable.In this episode, Julian Hayes II breaks down the exact three mechanisms that determine whether your body gets lean and stays lean—and how to pull each one in the right direction before layering in anything advanced.You'll walk away understanding why fat loss is a sequencing problem, not a knowledge problem, and what it actually looks like to build a metabolic foundation that performs the way your business does. For executives and entrepreneurs operating in high-stakes environments, this episode connects biology directly to business performance.— Episode Chapter Big Ideas (timing may not be exact) —0:00 – Why disciplined high performers still don't look the part 1:57 – The three biological levers behind sustainable fat loss2:51 – About Julian and Executive Health3:26 – Who this conversation is actually for 4:49 – Lever 1: Nutrient Partitioning: where do your calories actually go?6:04 – The capital allocation analogy: investing in lean tissue vs. storing fat6:50 – The four factors that determine partitioning efficiency12:26 – Practical foundation: how to optimize partitioning before going advanced13:19 – Earning your carbs: the Charles Poliquin philosophy15:30 – GLP-1 receptor agonists and nutrient partitioning15:49 – Testosterone and hormonal optimization: Why hormones make everything go18:06 – Lever 2: Recovery Signaling: Where most high performers self-sabotage19:09 – What recovery signaling actually controls in a deficit19:33 – Cortisol21:02 – Growth hormone22:07 – Thyroid conversion: the T4 to T3 problem nobody talks about24:15 – HRV: your autonomic nervous system's engine light27:07 – Practical recovery: sleep timing and maximizing slow-wave GH pulses28:53 – Protein in a deficit: the primary defense against muscle loss29:39 – Electrolytes, magnesium, and why micronutrients matter more on GLPs32:51 – Advanced layer: CJC-1295 and Ipamorelin34:17 – Exogenous HGH: beyond bodybuilding34:54 – BPC-157 and TB-500: the gateway peptides for recovery35:58 – The 90/95 rule: foundation is the work, advanced tools are the amplifier36:34 – Lever 3: Appetite and Energy Regulation: the compliance lever37:22 – Why fat loss is a compliance problem, not a knowledge problem37:34 – Food noise is biological, not psychological38:51 – What poor appetite regulation actually costs executives40:24 – How aggressive deficits suppress testosterone41:15 – Performance as the feedback loop for energy regulation43:00 – Fiber, gut health, and natural GLP-1 secretion44:06 – Meal timing and circadian biology46:52 – Advanced layer: Semaglutide, Tirzepatide, and Retatrutide explained50:30 – Muscle loss, GI risk, and why lifestyle habits are the real variable51:24 – Genetics and fat loss52:47 – Low-dose Naltrexone54:19 – Thymosin Alpha-1 and emerging peptide research on energy regulation55:36 – Tying it all together: Foundation First, Amplification Second57:01 – The cost of skipping a sequence59:05 – The executive case for fat loss beyond aesthetics1:01:30 – How to work with Julian privately— Connect with Julian and Executive Health —LinkedIn — https://www.linkedin.com/in/julianhayesii/X — https://x.com/thejulianhayesReady to take your health, leadership, and performance to the next level? Book an exploratory call —https://www.executivehealth.io/contactWebsite — https://www.executivehealth.io/***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner. Consult your provider before making any decisions.

Episode: 1558 Mastered by nature, we o'ercome by art - then as now.  Today, an old debate in a new arena.

E-commerce sales feeling stuck?You're showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you're spinning your wheels and not seeing the return on your effort… you need to hone your efforts.In today's episode, we're chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. I'm walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That's it. That's the formula. But within that, there are strategies that most product-based businesses are overlooking.You'll Learn:The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your effortsMentioned in this Episode:Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HEREUplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERERESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERENeed to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HEREFeeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HEREOr to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE. **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching

Sitting-in for Thom Hartmann is guest-host Jefferson Smith of the Democracy Nerd Podcast shares his working Grand Unified Theory of challenging existing power to help regular people realize the own abilities. Electoral Math, Psychology and Persuasion, Money, Media and more. Jeff also reads the poem "One Vote" by Aimee Nezhukumatathi. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Tommy Wood is a neuroscientist, physician, associate professor at the University of Washington, and the author of “The Stimulated Mind.” I came into this one with a lot on my mind. My mother has Alzheimer's, and for two years I've been watching this disease dismantle someone I love. What Tommy gave me was something I didn't expect: not more cause for fear, but a genuine roadmap. Cognitive decline is not inevitable. The levers of change are already in our hands. This one is personal. I hope it lands that way for you, too. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today's Sponsors: LMNT: Get a free LMNT Sample Pack with any purchase

In this episode of Quah (Q & A), Sal, Adam & Justin answer four Pump Head questions drawn from last Sunday's Quah post on the @mindpumpmedia Instagram page. Mind Pump Fit Tip: How to Calculate Volume and Progressively Overload for MAX GAINS. (2:09) Fish roe vs fish oil. What's the difference? (23:21) Bringing out the science dork in Adam. (25:32) Getting your head in the right place before a MASSIVE change in your training. (31:14) The benefits of the 'water pump'. (38:07) Levers and pulleys. (41:31) Do asthma medications stunt growth in children? (45:56) An 'Our Place' unboxing. (49:21) #Quah question #1 – Are there any actual benefits to vibration plates, or is it another gimmick in the fitness industry? (53:53) #Quah question #2 – I'm new to lifting with a barbell, and I have a home gym. I frequently lift when I am home alone. My goal is to progress to heavy squats, but I'm afraid of hurting myself or getting stuck at the bottom. What is the best rep range for me? (57:09) #Quah question #3 – What grip/type of pressing movement would be easiest on the rotator cuffs? (1:01:32) #Quah question #4 – I have an L5 bulging disc that causes me pretty frequent pain, and I am trying to recover/heal it, but my chiropractor says it could take 3- 6months to fully heal. How am I supposed to train when I can't load heavy? Especially the lower body exercises like squats, deadlifts, etc. (1:04:25) Related Links/Products Mentioned Visit Paleovalley for an exclusive offer for Mind Pump listeners! ** Discount is now automatically applied at checkout 15% off your first order! ** Visit Our Place for an exclusive offer for Mind Pump listeners! **Code MINDPUMP at checkout to receive 10% off sitewide. 100-day trial with free shipping and returns. ** February Promotion: Feb 1 - Feb 14th - The Couple's Bundle (Aesthetic, HIIT, Muscle Mommy, No BS 6-Pack Abs), $498 value, only $197!  Visit: https://www.mpvalentine.com  Mind Pump Store Building Muscle with Adam Schafer – Mind Pump TV Asthma drug may stunt growth permanently Visit Joymode for an exclusive offer for Mind Pump listeners! ** Enter MINDPUMP at checkout for 20% off your first order. ** How to Choose the Correct Weight for a Lift - YouTube Suspension Training Series – 3 Favorite Shoulder Exercises The Face Pull Variation You NEED To Try (Healthy Shoulders!) Handcuff with Rotation (Mind Pump) - YouTube The Wall Test | Mind Pump TV Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Mike Salemi (@mike.salemi) Instagram Justin Brink DC (@dr.justinbrink) Instagram