Making Schools Shine presented by Bullpen Marketing

A school’s website is without a doubt the most important element in it’s marketing strategy. Serving as a link between the school and the public, a good website should not only be functional, but visually appealing. Its a perfect way to reinforce your schools brand, while keeping parents, students, and even faculty all on the... Read More

More and more schools are getting aboard the social media train. The rise in main stream popularity of Facebook, Instagram, and Twitter has made it all but impossible to avoid. The use of social media within schools can help in engaging your various constituents, starting a conversation, and spreading news. Apart from the time commitment to... Read More

We know schools have needs for promotional items, spirit items, fundraising items, and other giveaways for events including your open houses. We answer questions to client questions, talk about the importance of school-branded items, and discuss our inventory-less spirit program so save you on costs, storage, and help your schools raise funds. We also give... Read More

A brand standards manual (also know as a style guide) is essential to any school’s marketing tool kit. It helps keep your school’s brand consistent and your faculty, staff and administration on the same page in terms of usage. This podcast will review the key parts and benefits of a standards manual. Below are links... Read More

Quality photography is crucial to a school’s marketing campaign. Listen to our ten minute podcast for useful information on taking your school’s photography yourself. Contact us today if you’d like Bullpen Marketing to assist you in your next photo shoot and make sure to check out our photography portfolio to see some of our work... Read More

Why do YOU need a marketing audit? Listen to our 10 minute podcast to find out! An independent outside view of your school can help minimize expense and waste, significantly. Most often, a school is too close to the situation and simply can’t manage to see “the forest for the trees.” School marketing audits can help... Read More

Bullpen has decided to launch our very own Podcast on academic branding matters. Now you can take us on the go and listen to our advice in 10 minutes or less. Subscribe to us on iTunes and make sure you always get the latest episode downloaded to your device. On our very first episode, we... Read More