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Therese Donohue and Jessica Gill reflect on Athenry's All-Ireland Camogie Championship Success.This Podcast is brought to you by Hoare Chartered Accountants and Drone Works Ireland. Drone Works Ireland is your go to place when it comes to buying a drone,repairing your drone and also when you need professionals to carry any aerial work you may need ,check out their website www.droneworksireland.ieHoare Chartered Accountants based in Galway City are a leading provider of Audit, Accountancy and Taxation services.. For more information, visit their website on www.hoarecharteredaccountants.ieIf you have any questions or thoughts for upcoming podcasts, email the maroonwhitepod@gmail.com

Love is in the air, but what about the bank account?  We will discuss the concept of "Financial Infidelity" and the tax benefits of filing "Married Jointly" vs. "Separately" before the April deadline.Today's Stocks & Topics: Digital Realty Trust, Inc. (DLR), SS&C Technologies Holdings, Inc. (SSNC), Market Wrap, Allspring Precious Metals Fund (EKWYX), The "Valentine's" Financial Audit, Waters Corporation (WAT), Netflix, Inc. (NFLX), Franklin FTSE South Korea ETF (FLKR), Google Gemini vs. ChatGPT and Grok, Oil.Our Sponsors:* Check out Quince: https://quince.com/INVESTAdvertising Inquiries: https://redcircle.com/brands

How to Scale Faster with B2B Brand Strategy Here's a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resurface, campaigns feel shallow and reactive, and when you ask people what your brand stands for, you get 50 different answers. This inconsistent approach creates friction and impedes scalable growth. So what can B2B marketers do when their tactical execution is outpacing their brand strategy, and how to do you realign for lasting impact? That's why we're talking to JoAnne Gritter (COO, ddm marketing + communications), who shares her expertise and actionable insights on how to scale faster with B2B brand strategy. During our conversation, JoAnne underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn't replace direct communication with customers and employees. JoAnne shared some common pitfalls such as messaging misalignment and inconsistent branding, which can lead to distrust and reduced credibility, She explained the importance of having a cohesive brand strategy that aligns values, messaging, and customer experiences across all company touchpoints through proactive brand management. https://youtu.be/_Alwkinhw-g Topics discussed in episode: [02:36] The “Soul vs. Body” framework: Why marketing is just the body in action, while brand strategy is the soul that provides direction and values.  [06:51] Red flags that your marketing has outpaced your strategy: When content feels fragmented and sales teams are telling completely different stories.  [08:52] Defining true brand strategy: Moving beyond logos and colors to include deep research, stakeholder analysis, and internal alignment.  [14:41] The critical differences between a brand refresh (auditing existing assets), a complete revamp (starting from scratch), and branding during a merger.  [24:10] Actionable steps you can take to realign your brand: – Audit your customer journey – Define messaging pillars – Ensure HR and onboarding match the brand promise  [29:37] Why “data-only” marketing fails: The importance of human emotion and psychology that performance data often misses.  Companies and links mentioned: JoAnne Gritter on LinkedIn  ddm marketing + communications  Transcript JoAnne Gritter, Christian Klepp JoAnne Gritter  00:00 AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. Christian Klepp  00:37 This is a common scenario for B2B Marketers. You launch campaigns, hit the deadlines and fill the pipeline. It all looks great on paper, but something is still off internal messaging discussions resurface. Campaigns feel shallow and reactive, and when you ask people what the brand stands for, you get 50 different answers. So what can B2B Marketers do when their marketing is outpacing their brand strategy? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to JoAnne Gritter, who will be answering this question. She’s a member of the leadership team at DDM Marketing Communications that provides integrated marketing solutions to drive business success. Tune in to find out more about what this B2B Marketers Mission is and here we go. JoAnne Gritter, welcome to the show. JoAnne Gritter  01:25 Hi Christian. Happy to be here. Christian Klepp  01:27 We you know, we had such a wonderful, like, pre-interview conversation. I almost feel like we’re neighbors or something, and something to that extent. But I’m, I’m really, like, happy to have you on the show, and I’m really looking forward to this conversation, because this topic is, I’m a little bit biased because I am in the branding space, so it’s a bit near and dear to my heart, but it’s also something that’s extremely important, because you’ll agree. I mean, you, I know you’ll agree because you wrote an article about it. JoAnne Gritter  01:54 Yeah Christian Klepp  01:55 It’s something that marketing teams tend to overlook. And good, goodness gracious me, I’m gonna, like, stop keeping people in suspense. We’ll just jump right in all right. JoAnne Gritter  02:04 Okay Christian Klepp  02:04 So JoAnne, you’re on a mission to provide integrated marketing solutions that drive B2B business success. So for this conversation, let’s focus on this topic, how brand strategy helps B2B organizations to realign for long term growth. So I’m going to kick off this conversation with the following question. In our previous conversation, our previous discussion, you talked about how marketing without a brand is a strategy without a soul. Could you please explain what you meant by that? JoAnne Gritter  02:36 So I just made the comparison kind of to the whole human, as in, like the brand is your soul, meaning like your values, what drives you, why you’re here, what differentiates you, what makes you different than the person standing next to you, whereas, like marketing is your body in action, or action in general, where you hopefully, if you if you’re a trustworthy person, what is, what are your values internally are matching your actions externally? And that is often where we see a divergent in companies, because they don’t think about those as like two sides of the same coin. It is really important that you make sure that you know the direction that you’re going as a company and what you stand for and who you’re there to support or serve, and what markets you’re there to do, and like your whole company, everybody that’s part of interfacing with customers understands that and is and is speaking the same language. Christian Klepp  03:37 Yeah, no, absolutely. And I suppose the the follow up question to that is like, where do you see a lot of, like, marketing teams go wrong. Because, like, you know, more often than not, a lot of teams are like, Okay, we’ve we’ve implemented the campaigns check. We’re generating results and driving pipeline or filling the pipeline, rather check. So where does it all go wrong? JoAnne Gritter  04:00 If you are not paying attention to your branding, you can have a lot of activity without a lot of traction. So or you can have a lot of different messages going out that seem not cohesive or fragmented. And so you can or more examples you can have, like your sales folks going out and telling different stories about about what your company stands for and what you do and how you’re different, that creates a lot of waste, because then you’re continuously trying to get more activity and more campaigns going more sales people out there, because you’re not getting the quality leads that you need, because nobody really knows what you stand for. Everybody says it a little bit differently, and that goes for customer service too. Branding. People think about branding as a marketing problem, or a marketing, you know, teams problem. But if, let’s say part of your brand is your brand identity or values is to put the customer. First, if you don’t really solidify that from your sales team and your customer support team, then there would be a mismatch there, right then you’re just putting out into the world that customers first, but that doesn’t match up with what the customer is experiencing. Christian Klepp  05:16 Yeah, there’s certainly some kind of misalignment there, and you touched on it, like, briefly. It’s interesting to me, like, even in my own experience, one of the telltale signs of that is when you ask people within the organization, well, what makes you different? And you get 50 different answers, and some of them are similar, and some of them are completely, like, different. And it’s like, okay, yep, okay, I see where this is going, or to your to your other point, when sales teams are having those discovery calls, and you listen back to some of those recordings, which I hope you marketing people out there are doing, and you listen to the way that the sales deal with objections, and maybe the procurement team or people like, you know, on the prospect side, they’re probably not phrasing it exactly the way I’m going to say it right now, but like, but they probably are asking something to the effect of, okay, what makes you different from vendor B, C and D, right? What is different about your solution? Like, why are you charging this guy? Why are your rates like, this high. JoAnne Gritter  05:16 Right. Absolutely. And if they have different answers, or if you go and you listen in on four different sales calls and they’re all a little bit different, then that tells you have a branding issue that people don’t fully understand your brand and how you’re different and who you support and serve. Christian Klepp  05:16 Yep, absolutely, absolutely. So you’ve touched on it a little bit, but like, tell us about some more of these. I’m going to call them red flags, right? That signal when marketing has outrun brand strategy. JoAnne Gritter  05:16 Sure, I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. If, like we mentioned, your sales team talks about your company completely differently, it’s okay that they put their own little spin on it, as long as you’re still hitting like the purpose of your company, why you’re here, how you serve whatever your target audience or audiences are what your values are. If that’s not coming through in in those different places, then you may have a brand issue, or your training issue, or your brand is not being carried out through the company. So when you have a solid brand, it should be, should be repeated in in like your onboarding process, in HR kind of things, in performance conversations, in obviously, your sales and marketing and your customer service, so that everybody is aligned to that brand, and so that there’s a common message, common theme, because repeatability is is super important. Consistency is super important in marketing. I’m sure a lot of people have heard that it takes multiple multi multiple times of hearing the same message for it to actually resonate, and if they’re hearing multiple different messages, it’s causes confusion and a lack of trust in whatever the company is offering. Christian Klepp  05:16 Yeah, that’s absolutely right. JoAnne, I’ve got a I just thought of another fall off question, and you’ll indulge me here. Um, you know it, I know it. But let’s, let’s clear the air here for a second. Because I’ve been hearing this like, and I’m sure you have as well, in the B2B world, it’s just been thrown around, like, very loosely. Let’s clear the air here. Like, what do you mean by brand strategy, because I’ve heard people, especially at senior level, say, like, Yeah, we don’t need branding. We’ve got a logo and we’ve got a website. We’re good, so maybe just clear the air on that one, please. JoAnne Gritter  05:16 Well, brand strategy is, let’s see, like, I think of strategy in like, four or three different tiers. Like, we have your business strategy, it’s how you win in the marketplace. Then you have your brand strategy, which is positions you in the market and in the minds of your consumers or your customers. And then your marketing strategy is how you take that and communicate it out and you deliver that message in multiple different channels. So if you have marketing running without, without laddering up to that business strategy and and brand strategy, then it’s just, it’s just running and putting stuff out there. So it’s just activity without, without purpose and strategy. So like a brand strategy is so much more than just a lot of people think about it as their logo, their identity suite, whatever, but there should be research that goes into it. They should be stakeholder analysis. They should talk to your customers and kind of understand what they value about about your company compared to another company. So then, using. Their language in some of your brand messaging is super helpful. So if you have like, customers that say, you know, like, I just love working with, you know, Company X, Y and Z, because the people are great. They’re super responsive. They they get me what I need, etc. Like, using some of that as part of your brand is going to be really important. So like, a strategy may may include, like, the focus, the brand, promise your your core values can be part of that. The naming can be part of that. Obviously, the the design part that a lot of folks actually think about and listen or think about and recall would be, like the visual identity that also needs to be consistent, from your logo to your fonts to your colors, and then like, multiple touch points on that, like, again, like repeating that consistency from like the stationary, the collateral, the assets, all that stuff, but then also making sure that the messaging and the voice carries throughout your company, past past your your marketing team, past your sales team. Christian Klepp  05:16 Yeah, that’s absolutely right. I mean, I like to tell people that all of these things that you mentioned, especially the visual aspect, the the sexy part of it, right, like the the visual identity, the logo, the web design and all that. It’s the end result. It’s one of the outcomes of right branding, right? JoAnne Gritter  05:16 That doesn’t come out of a vacuum, right? You don’t show a designer that’s like, I’m super excited about the color red, so we’re gonna do it’s what do our customers, current customers, feel about us, and what do we want our prospective customers to feel about us? And then there’s a lot of strategy behind that. Christian Klepp  05:16 That’s right, that’s right. I’m gonna move on to the topic of key pitfalls to avoid. So what are some of these key pitfalls that B2B Marketing Teams should avoid, and what should they do instead? JoAnne Gritter  05:16 So pitfalls that I see is companies teams that get really excited about certain trends. I’m just going to pick on Tiktok. There’s time and a place for Tiktok, but like, for B2B, they’re like, oh, man, everybody’s on Tiktok, or this latest, you know, social media platform, channel, we really got to get on there. It’s or we got to use AI in some specific way without, like, thinking about the strategy behind that and just like going forward, because you know that that’s the hottest trend right now. So always make sure it ladders up to where your customers are and what you want them to think about you. If you’re a B2B company, it’s likely that your customers are more on LinkedIn than they are on Tiktok. That’s just an example. I can’t say that across the board, but like picking picking things that are always centered on on your customer and your brand are super important. So that’s a pitfall, and then what to do about it? Also treating the brand as a one time exercise, like set it and forget it, kind of thing. A lot of people are just like, Okay, we did the brand. We got a great logo, we got stationery, we even got PowerPoints that are branded and then never think about it again, except for, like, just the, you know, the colors and the logo on all of your media assets, right? So, but the brand is so much more than that. The brand is so much about, like, how you want them to feel, what the differentiators are, what makes you different, what you deliver and like, how you talk about it, how you position yourself. So like, every bit, every asset that goes out the door, should be aligned to that there should be almost a hierarchy. Christian Klepp  05:16 Yeah, no, exactly, exactly. And I’m gonna throw another follow up question at you, only because I know you can handle you can handle it. You probably hear this a lot, and you hear this a lot, most likely also from marketing teams that perhaps don’t have as much experience in the branding space as you do, and they say things like, JoAnne, you know, we’re looking at our company, and we feel that, you know, the overall look and feel and the direction, it’s not really in line with what we aspire to be. So we’re looking for a revamp. And then, and then, as the conversation progresses, they say, Oh, actually, we want maybe, maybe just a refresh, right? And then you hear another prospect say, Well, you know, we just merged the two companies. So like, what do we do there? So maybe just, just to, again, clear the air, so people don’t throw around these terms so recklessly, what actually is the difference between a brand refresh, a brand revamp, and branding as a result of a merger, Speaker 1  06:02 like a brand like from scratch, is going to take a lot of different kind of research efforts than like a brand refresh. Like, if you’re doing a brand refresh, then you’re looking at assets that already exist, you know, and and you’re looking at reasons why they might change or are no longer working. So you’re doing more. Of an audit kind of thing, like, what’s different now than it was 20 years ago when we created this brand, and where are we going? Their new leadership? Are they focused on different parts of this like even even DDM, the marketing agency that I work with or that I work for. We, every once in a while, look at our brand, and not just the visuals, but like the things that make us unique. And we say, hey, those are still unique, but we’re talking about them slightly differently now. So we need to take a look at that and change the messaging a little bit. We’re heading in a slightly different direction lately with our creative so let’s, let’s make sure that we’re still in line, so that everything, everything matches. And if they see us on Instagram versus if they see us on LinkedIn or on our website, that it still looks like ABM, you know, and then a merger is slightly different, because you’re putting together two brands, and a lot of times they’re creating a new brand from that, or they might keep one of the brands and then just bring another like, you know, Company X is now a, you know, Company Y brand. And there might be, like a sub. There’s all kinds of different ways hierarchies of brands in that kind of scenario. But more recent one that we did, they created a new brand, which was a combination of the two names, and they completely they went through the whole exercise with the new leadership team. So it’s more similar to like starting from scratch, but also taking bits and pieces that they want to keep from both brands and what’s working. So you kind of look at what clients from both brands like about those brands, and make sure that you keep those and you preserve those, and make sure that it’s it’s heading in the direction that the company wants to go a lot of discovery and research and questions, Christian Klepp  06:16 Absolutely, absolutely. And I love that you keep bringing that up, though, because that is, again, one of these components that people tend to overlook, that this comes with a lot of research. It’s not, as you said, it’s not okay. Here’s the brief. Graphic designers or design team have at it. JoAnne Gritter  17:07 Right? Christian Klepp  17:07 Come up with something, something else, great, right? Yeah, my favorite briefs are always the ones that said we want something modern, clean, yet traditional and exciting. It’s like, JoAnne Gritter  17:17 Oh yes, creative. Make it creative, splashy mean to you? Christian Klepp  17:25 Yeah, yeah, open to interpretation, I suppose. Why do you believe that inconsistent messaging and internal misalignment cost organizations credibility and dollars? And you did touch on it earlier on the conversation. JoAnne Gritter  17:41 It’s a misalignment of what you say versus what you do. If you have on your website that you are there to serve X population and that you are like your mission and purpose in in this world is to support that population in in achieving whatever goal, whatever needs that that population needs, but then that customer or population that comes and interacts with your brand does not get that from the people or get that from their experience with your product. Then then that’s a misalignment, and that creates, you know, instant distrust, like you are not following through on, on what your brand promise was, or if you have multiple people saying they’re promising different things and they don’t get that, that’s a lack of trust. Christian Klepp  18:27 I’m kind of slightly grinning here, although I know that anyone who’s been in this situation probably will not see any humor in it, but like, I’m just thinking about anyone that’s experienced a flight delay, JoAnne Gritter  18:37 right, Christian Klepp  18:39 or been trapped at the airport, and whichever airline it is you’re flying with, and you have to deal with ground staff that are either unprofessional and rude or you just have zero transparency. And I’m sure, like, I’ve certainly gone through it like I’ve experienced a 10, 12 hour flight delay, right where I was at the airport until like, one or two in the morning, and then they finally come and say, well, the plane’s not coming. JoAnne Gritter  19:04 Yeah, that really rocks the brand reputation. I also see that in health care a lot, which, God bless everybody in health care, it’s hard, but like, if all those services are disjointed and the scheduling gives you a different feeling than the doctor gives and trying to do things online, it doesn’t match what your experience is in person. People don’t want to go to that provider anymore. You know, they’re like, this is confusing. I just want help. Just want to get what you’re promising. Christian Klepp  19:35 It’s a very for lack of a description of fragmented ecosystem. JoAnne Gritter  19:39 Yeah, absolutely. And that’s a bigger issue than we can solve here, but Christian Klepp  19:43 Yeah, no amount of branding is going to fix that. JoAnne Gritter  19:47 You got to follow through on it. Christian Klepp  19:49 That’s absolutely right. That’s absolutely right. Talk to us about how aligning, and you’ve touched on it briefly, how aligning soul and action will help to build. Trust, loyalty and resilience and please provide examples where relevant. JoAnne Gritter  20:04 Let me think of an example. We work with a very large medical device manufacturer, and we’ve worked with them for 15, probably close to 20 years now. And so 15 years ago, they were very product centric. They also grow by acquisition. So they have, like several different companies that came in under this master global brand. And even though they have the same logo, they still had their own kind of visual identity. They all talked about their stuff differently. And as a result of that, in those different teams, the customers were getting wildly different experiences from this company, even though they were all under the same master company. So they rebranded. We helped them rebrand seven years ago, maybe, and this is a global organization where they brought all their business units under the same brand. They have a very strict, robust brand now. And I’m not saying that everybody needs 100 page brand guidelines. They don’t, but, like they they went all in on branding, and they make all their new employees do their brand training. It’s worked in through their onboarding. It’s worked in through their like, performance conversations, and they have just really exploded and created this, this amazing reputation as a leader. Christian Klepp  21:25 I’m sorry you’re talking about, you’re talking about real branding, then JoAnne Gritter  21:27 Real branding. Yes, they are now a leader in their industry. I mean, they were big before, but they have just really exploded in the last seven years since rebranding, and it’s been really helpful for them, because now they still grow by acquisition, but they bring in a new company, and they know what the process is to get them on board, not just from a visual identity, like rebranding all the collateral, like the sales enablement and stuff like that, but bringing the internal teams up to speed about like, what what we stand for, what we hire, like, what kind of values we Look for, so that every customer gets the same experience Christian Klepp  22:04 from your experience. How did that exercise of helping them to re brand and take all of this because, you know, there’s that situation of taking all the business units and putting them under one roof, so to speak. How did that exercise help to improve them as an organization. JoAnne Gritter  22:22 It’s been a long time, like in multiple phases. So it improves their organization. It creates a lot of clarity for them. So they’re not like redoing each other’s work, and they’re not all creating the same or they’re they’re not all creating from scratch anymore. They have a they have a similar starting point on, like, the different messaging pillars that they need to hit, even for just their products, you know. So this goes into product messaging and product launch. So like, if they are medical device, they are they want to sell, you know, knee replacements or or stuff along those lines, they know that they need to hit on a couple core values, and they need to make sure that they are targeting the same audience, and that they need to make sure that they that what they’re saying out there aligns with the master brand. Of course, there’s they still need to do the differentiators on the product level, but they also have the full brand that that supports it. So it’s just a higher level like reputation. I like to, I like to compare like branding to your reputation. So that goes along with every product that they bring in. Christian Klepp  23:32 Yeah, no, absolutely, absolutely. Okay, we get to the part in the conversation. We’re talking about actionable tips. And you’ve, you’ve actually given us quite a bit already, but if we were to summarize it, okay, JoAnne, like, if there was somebody out if there was somebody out there that was listening to this conversation, and they were listening to what you were saying, and they were like, oh my goodness, this is exactly what we’re going through right now, right? I mean, besides contacting you, right, what are like three to five things that you would recommend they do right now to realign for long term growth using brand strategy, JoAnne Gritter  24:10 I would take a look at what brand strategy you already have, if you have one otherwise kind of creating at least the bones of that. Like, what are our values? What are we focused on? What is our purpose here and mission? And then, like, what are messaging pillars or groups that align with those values? And then once you have those making sure that you have a succinct narrative or story, or even, like an elevator pitch, that everybody is aligned on. Having that is kind of a simple, hopefully a simple thing for you to figure out and align on, and then auditing the customer journey for those promises and values. So like, if you have a customer journey, they’re going from, you know, awareness of you. Or a problem to consideration between you and your company, and, you know, multiple other companies, and then you’re they’re making a decision, then they’re purchasing, then they’re hopefully your customer experience, and your delivery teams are delivering on those promises, and then you’re creating loyalty. So that’s the customer journey. So of these phases are, they are the customers still experiencing the brand that you want them to experience. So that’s like a little audit that you can do. And then from there, also making sure that all of your content that’s out there, from your like your brochures, your website, your sales enablement kind of stuff, making sure that that’s still aligned to the brand and the message that that you want it to and then making sure that, of course, throughout the company, in your like, HR documentation, you’re, I’ve said onboarding a million times, but like, making sure that everybody that’s coming into your organization understands who you are and who you who you serve, and why? Christian Klepp  26:01 Absolutely, absolutely. And that’s a really good list. And I have to ask you this question, because you know, at the time of the recording, we’re at the end of 2025, and you did bring up AI, so I’m going to bring it up again. How, how has in your experience, from what you’re seeing out there, how has AI impacted brand strategy and all the work that comes along with that. JoAnne Gritter  26:24 Well, that’s a loaded question, right? So as far as brand strategy, I kind of see it. AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to, like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. So like, the the best resources from that research perspective are your customers, or your prospective customers and your sales team, if you can’t get to those customers, will often hear those like, you know, positive and negatives about your products and services. So getting to those and aligning on stakeholders, AI can be used as you know, you can use it to help think of ideas for like, let me think if you were thinking of like values, like core values, like in and messaging pillars, you can say, hey, you know, I really want it to be something along these lines. We’re circling around on like, exactly right the what the right way to phrase this is. And it can give you 50 different ideas, and you can cross out 45 of them and then land on like the top five that you communicate with your team. Don’t ever take it for rate for like per vatum, sorry, exactly as chat GPT gives you, Christian Klepp  27:55 at face value. JoAnne Gritter  27:57 Thank you. I see that that is a lot harder for early career individuals because they don’t have that discernment yet. So they, they will, they will use it as a crutch, and then, like, oftentimes not have that same kind of editing expertise to see what actually works and what doesn’t. So like pairing AI as a tool with with human intelligence and empathy, for sure, Christian Klepp  28:23 Absolutely, absolutely. I mean, at least in from my observation, and this is where I think AI really falls flat, especially when you’re coming up with the verbal expression component of brand strategy. AI doesn’t really have any soul or character, like everything, it turns out, is very, for lack of a better description, lifeless, so, and that’s where the human element, or to your point, the human intervention, can then come into play, because then you can inject that story, you can inject that human emotion, which also is a very crucial component in B2B, right? As much as people like to say, oh, B2B is all factual, right? And I would, I would disagree with that, JoAnne Gritter  29:06 yeah, it’s, it’s quality over quantity. Now, you know people, people can spot, can spot the AI generated content, and there can be a whole bunch of it, and that can help you in a variety of ways. But if it’s not actually, if it doesn’t sound human speaking or human human sounding, then, then people reject it and they don’t trust it as much. Christian Klepp  29:28 Okay, get up on your soapbox a status quo that you passionately disagree with, and why? JoAnne Gritter  29:37 I passionately disagree with data only marketing. So the big push for data driven marketing, I am, I am on board with that at face value, but it still doesn’t tell the whole story, because you can still look at data from, let’s say you did like a. Um, a focus group about about what customers want from a like a beverage or something. I’m thinking of Coca Cola, and they and they say that they they want it to be healthy. They want it to be low sugar. They want it to taste amazing. They want it to make them, you know, feel great, and stuff like that that does not you’re gonna try to create like this Frankenstein kind of soda instead, instead of recognizing that, like, there’s more psychology to this. Like a Coca Cola has, like, a whole traditional, like branding kind of way that, or traditional and emotional way that they make people feel, and that doesn’t show up in the data, necessarily. That doesn’t show up in the performance data. You know that that is a totally different kind of research too. Christian Klepp  30:51 Yeah, yeah, JoAnne Gritter  30:55 You know, that’s performance, marketing and branding. Christian Klepp  30:58 I totally agree. I totally agree that, as much as there is a big camp out there that says the future is data driven now when it comes to B2B Marketing, and I’m like, Yeah, JoAnne Gritter  31:11 humans are tricky. Christian Klepp  31:13 We’re not robots. Absolutely, absolutely, okay, here comes the bonus question. So Rumor has it that you like to draw. JoAnne Gritter  31:23  I do. Christian Klepp  31:24 Yes, and from one enthusiastic sketcher to another, I thought, I thought deep and hard about this question. Tell us about one of the most well exciting, yes, but more importantly, one of the most challenging works that you’ve created to date. So what was the theme and subject? What made it so challenging to draw, and what did you learn from that experience when you when you completed it? JoAnne Gritter  31:50 I really like to find, like, kind of micro moments I have. I have three children at home, and I like to take pictures, or, like, capture, like small moments of, like one of them snuggling the cat, or like holding hands or doing something unexpected. And in, like, not a macro view, but in a micro view of like, the different connections that people have. And then, usually, I’ll take a picture, and then I will sketch those out after they go to sleep and stuff like that. And that’s just kind of my own personal way to, I don’t know it’s it’s therapeutic. It’s a way to see, see the beauty in the world, you know, and to slow down in the moment. Christian Klepp  32:37 100%. I like to call it Balsam for the soul. JoAnne Gritter  32:40 Yeah, Christian Klepp  32:40 all right, I don’t know about you, but like, I like to sketch in the in this very room where we’re doing the recording, and I usually play classical music. So like, show pen, so something like, with with piano. Like, no opera, because that can get a bit too dramatic. JoAnne Gritter  32:59 I like classical too, when, when I’m focused at classical music, and I also like binaural beats, or it’s more like meditation kind of music. So kind of zone, zone into the moment, instead of all the crazy thoughts that go through your head and all the things you have to do. Christian Klepp  33:17 Very nice, very nice. One of the things I learned about drawing is pretty much like certain aspects of our professional work, you know, like marketing and branding. It starts with a line, and then you just keep adding the layers, right? And it’s almost the same like when you’re implementing a campaign, you know, some especially nowadays, right? You try to start small first, and do a lot of testing to see if it works. And you scale from there. And I like to, I like to think of drawings that way too. You start, you start not by adding the details. You start like, you know, with a lighter pencil. And there’s a certain, there’s a certain way of holding the pencil tool, right, so you have lesser control. And just, it’s just a bit free flowing. And for me personally, it took me a long time to start drawing like that, because I’m like, No, then I don’t have control of the process. But that’s kind of the point, right? Let go of the perfectionism, right? JoAnne Gritter  34:18 You outline it first, and then you start filling in. You know that the shadows and the light marks, and then you slowly bring in the detail. I mean, that you’re totally right, that that is like a marketing or branding strategy. You got to outline it first before you go fully in on any specific detail. Otherwise, you’re you may be way off target. Christian Klepp  34:38 That’s it. That’s it. I mean, JoAnne like I think we just found our next podcast interview topic. But thank you so much for coming on and for sharing your expertise and experience with the listeners. So please a quick introduction to yourself and how people out they can get in touch with you. JoAnne Gritter  34:57 JoAnne Gritter, I’m at DDM Marketing and Communications headquartered in Grand Rapids, Michigan, USA. And I am COO, Vice President of our company. You can get a hold of me at joanneg@teamddm.com or you can just check us out at Teamddm.com Christian Klepp  35:18 Fantastic, fantastic. And we will be sure to like drop all those links in the show notes. So once again, JoAnne, thanks so much for your time. Take care, stay safe and talk to you soon. JoAnne Gritter  35:27 Thanks, Christian. Bye. Christian Klepp  35:29 Bye, for now you.

Massachusetts State Auditor Diana DiZoglio continues her legal battle to audit the state Legislature, a measure approved by 72% of voters in 2024. DiZoglio’s office filed a lawsuit this week with the state’s high court to force the Legislature to hand over financial documents as part of an audit into lawmakers' businesses. Additionally, DiZoglio has repeatedly sought approval from Attorney General Andrea Campbell to take the House and Senate to court or to appoint an independent, special assistant attorney general to no avail. We heard listeners' thoughts!See omnystudio.com/listener for privacy information.

Massachusetts State Auditor Diana DiZoglio continues her legal battle to audit the state Legislature, a measure approved by 72% of voters in 2024. DiZoglio’s office filed a lawsuit this week with the state’s high court to force the Legislature to hand over financial documents as part of an audit into lawmakers' businesses. Additionally, DiZoglio has repeatedly sought approval from Attorney General Andrea Campbell to take the House and Senate to court or to appoint an independent, special assistant attorney general to no avail. We heard listeners' thoughts.See omnystudio.com/listener for privacy information.

Okay… let's talk about the moment your standards actually cost you something.Not when they're cute quotes. Not when they live in your journal. But when enforcing them means walking away, disappointing someone, or choosing long-term alignment over short-term comfort.Because let's be honest — your standards aren't too high. You're a high-achieving woman. Excellence is your baseline. That's not the issue.The issue is when kindness lowers the bar. When empathy overrides discernment. When we start valuing potential over patterns.We're breaking down what it really looks like to build self-respect through behavior. I'm sharing a personal story and walking you through how self-trust is built in the exact moments that feel uncomfortable.This is about becoming unavailable for self-abandonment — even when it costs you something.Because standards aren't proven in what you say you want. They're proven in what you enforce.WHAT WE GET INTOWhy high standards are not the problem — but lack of enforcement isThe difference between potential and patterns (and why it matters for emotional maturity)How inconsistency can feel intoxicating — but not alignedFind out what it means to STANDWhy settling for short-term comfort can cost you long-term overflowHow self-respect is built through consistent, aligned decisionsWhat it really looks like to be unavailable for self-abandonmentCHAPTERS00:00 Introduction: The Cost of Standards00:56 Series Overview: Unavailable for Self Abandonment01:49 Understanding Standards and Patterns03:35 The Framework for Enforcing Standards04:55 Personal Story: Walking Away from Potential05:21 Breaking Down the Framework: S.T.A.N.D.08:42 Navigating the Fallout and Deciding in Alignment13:39 The Pattern Audit: A Self-Love Two-Step15:13 Empowerment and Encouragement: Embracing Your Standards18:09 Conclusion: Aligning with Your True Self

Is your medspa's website truly helping visitors become booked, loyal clients—or quietly turning them away?Today, Andrea and Taleesa are going through a 20-point audit to evaluate how well your medspa website is actually converting visitors into bookings and sharing exactly what you need to fix so your website feels clear and inviting to potential clients.Listen to this episode to get tips on how you can improve clarity, usability, branding, and trust-building elements so your website feels authentic.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of a simple and easy to navigate homepage 3:00Why you need to make sure you're checking your buttons and links 7:40Focusing on results and transformations 15:38Why you need to have a photo of yourself and your team on your site 32:11Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

The F‑35 is the Pentagon's most expensive weapons program, and the Department relies on contractors to keep it performing as promised. But a new DoD Inspector General audit says the Department isn't consistently tracking or documenting that performance, leaving gaps that affect cost, schedule, and readiness. We'll look at what the auditors found and what DoD is doing about it with Chris DePerro, Supervisory Auditor, Program Director, Department of Defense Office of the Inspector General.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

University of Galway Fitzgibbon Cup manager Frank Lohan and Presentation College Athenry joint hurling manager Mike Finn join Paul on this week's podcast.This Podcast is brought to you by Hoare Chartered Accountants and Drone Works Ireland. Drone Works Ireland is your go to place when it comes to buying a drone,repairing your drone and also when you need professionals to carry any aerial work you may need ,check out their website www.droneworksireland.ieHoare Chartered Accountants based in Galway City are a leading provider of Audit, Accountancy and Taxation services.. For more information, visit their website on www.hoarecharteredaccountants.ieIf you have any questions or thoughts for upcoming podcasts, email the maroonwhitepod@gmail.com

AGHHH *SHE'S FUNDING A FELON* --- this is beyond crazy, she can't take care of herself, but she is so desperate for an evil man that *she is sending him all of her MONEYYYY* Watch post show here: ➡️ https://bit.ly/chpostshow

This episode explains the real truth about IRS audits and what business owners should expect in 2026. You'll learn what actually triggers an audit, why Schedule C filers face the highest risk, and how simple tax planning steps can protect you. We walk through the importance of clean bookkeeping, formal business entities, and documenting your deductions so you're ready if the IRS ever asks questions. You'll also learn how late S elections work and how they can save you money even after the deadline. This episode gives you the confidence and tax planning tools you need to stay protected and keep more of what you earn.   Next Steps:

Veja também em youtube.com/@45_graus Maria Castello Branco é comentadora política e cronista, e é autora do podcast "Lei da Paridade”, juntamente com Leonor Rosas e Adriana Cardoso. ​Paula Cardoso e Georgina Angélica são comunicadoras e autoras de conteúdos, e autoras do "O Tal Podcast”.​ Margarida Santos é médica de família e autora do podcast "Consulta Aberta”. _______________ Episódio especial gravado ao vivo na 3.ª edição do Podfest do Expresso, que decorreu a 27 de janeiro no Auditório da Universidade NOVA de Lisboa. Neste painel juntaram-se quatro projetos com identidades e públicos distintos: o Lei da Paridade, representado por Maria Castello Branco, o Consulta Aberta, com Margarida Santos, o O Tal Podcast, por Paula Cardoso e Georgina Angélica — e, claro, o 45 Graus. A conversa partiu das novas vozes e dos nichos que hoje encontram espaço no áudio digital, e explorou o que muda quando um projeto independente passa a integrar um grande grupo de media. Falámos de representação, de literacia — política e em saúde —, da relação íntima que o formato cria com quem ouve, das surpresas que as estatísticas revelam sobre o público e também do outro lado da exposição: o entusiasmo, o sentido de missão e, por vezes, o confronto com o ruído e o ódio nas redes. Uma troca franca de ideias sobre como o podcasting abriu portas a protagonistas que antes ficavam de fora — e sobre a responsabilidade de as manter abertas. ______________ Esta conversa teve a sonoplastia de Hugo OliveiraSee omnystudio.com/listener for privacy information.

Episode 439 | Dealing With Difficult Students (and Getting Parents on Board) Podcast Description In Episode 439 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo get real about a problem every martial arts school owner faces sooner or later: the “difficult student” who can derail a class. They break down what “difficult” actually looks like (disruptive, defiant, unsafe, emotionally dysregulated, attention-seeking), why it's rarely about a “bad kid,” and how consistency, structure, and clear non-negotiables protect your school culture. Just as important, they talk about the parent side of the equation—how to bring parents into the process without shaming them, how to keep conversations factual and team-based, and when it's time to admit you're not equipped to help every student. Key Takeaways “Difficult” is a behavior category, not a personality label. Focus on what the student is doing (disruptive, defiant, unsafe, shutting down, attention-seeking) instead of branding them as “a problem kid.” Behavior is communication. A meltdown, tears, or acting out often points to unmet needs, unclear boundaries, skill gaps, or what happened before they walked in the door. Consistency is everything. When instructors enforce standards differently (or threaten consequences and don't follow through), kids stop believing boundaries are real. Protect the culture with non-negotiables. Safety and respect aren't optional. The class can't be held hostage by one student. Use simple, calm corrections—and reset fast. Direct, low-emotion corrections work better than yelling. After a correction, look for a quick “win” to get the student back on track. Don't reward disruption with attention. Some behaviors repeat because they reliably earn attention (even negative attention). Reward the behavior you want repeated. Parents matter more than they think (especially early on). In the first few classes, kids often watch their parent for approval more than they watch the instructor. Coach parents on what to do during class. Instead of “the eye-pointing focus gesture,” Duane recommends parents simply smile and give a thumbs up—then praise effort, not technique. Have standards—and be willing to follow through. A clear policy (including when a student may need a break or be discontinued) protects your staff, students, and brand. Action Steps for School Owners Define “difficult” for your team (in writing). Use a shared list: disruptive, defiant, unsafe, emotional shutdown, attention-seeking. This keeps staff aligned and reduces emotional decision-making. Audit your consistency across instructors. If one instructor is “the fun one” who allows boundary-pushing, you'll end up with a subculture that erodes the whole school. Create (or tighten) your non-negotiables. Spell out what's always required (examples from the episode: safety, respect, “yes sir/no sir,” etc.). Make sure every instructor enforces them the same way. Use a simple correction loop. Name + eye contact + calm voice + clear correction. Keep it short. Then reset quickly by giving the student a chance to succeed. Stop over-talking. Give one instruction or one choice. Long explanations often become background noise—especially for younger kids or kids with attention challenges. Reward effort and self-control, not perfection. Tell parents to praise the one moment their child did focus, hold stance, or control their body—even if the rest of class was rough. Pre-frame students positively (and teach parents to do the same). Avoid the “don't do X, don't do Y, don't do Z” drop-off speech. Replace it with: “Have a great class. I know you're going to listen and do awesome today.” Talk to parents early—before it becomes a pattern. Keep it factual, positive, and team-based. Most parents already know their child is struggling; they need to know you're on their side. Use measurable goals with parents. Pick one or two behaviors to improve (ex: keeping hands to self, staying in line, using respectful language) and track progress together. Know your limits—and protect the room. If a student's behavior consistently harms the learning environment (or safety), be willing to recommend a break or discontinue enrollment. Additional Resources Mentioned Three-strike structure (in-class and/or program-level) to protect culture and create clear boundaries. Praise–Correct–Praise (PCP) as a reminder to balance corrections with encouragement. “Behavior that's rewarded will be repeated” as a guiding principle for shaping student habits. Parent coaching during trials/early enrollment (first 30/60/90 days) to build buy-in and shared expectations.

The use of AI has weakened many of us in the areas of critical thinking and emotional intelligence. We are enticed by the speed of AI responses to our problems but it is our neural pathways that are stunted in growth due to the lack of usage. Tune into this podcast to learn how to bridge neuroscience, emotional and artificial intelligence to enhance and understand how to optimize. This podcast will drawn on the speaker's research results in how we can effectively use AI to assist us in our professional and even personal lives while keeping our brains exercised. Nancy Yuen, Sr. Director of Global SOX and Audit Compliance, SoFi Technologies Tatyana Sanchez, Senior Coordinator, Content & Programming, RSAC Kacy Zurkus, Director of Content, RSAC

The market is shifting. Again. Technology's evolving, buyer behavior is different, and if you're leading the same way you were even two years ago, you're likely behind. Innovation isn't optional anymore. It's the job. In this episode of Recruiting Conversations, I'll break down what innovation actually looks like for a recruiting leader, and how to make it part of your weekly rhythm, not just an abstract idea. Episode Breakdown [00:00] Introduction – The market will keep changing. Your job is to stay relevant in how you lead, recruit, and build [01:00] Innovation Isn't About Being Trendy – It's about staying adaptable and asking better questions [01:30] The Best Leaders Are Curious – They're learners, observers, and pattern spotters. They don't assume what worked last year will work this year [02:00] 5 Ways to Stay Innovative Stay Close to the Pain – Talk to your team, your recruits, your producers. Innovation starts where the friction is Don't Protect Outdated Systems – What got you here won't get you there. Reevaluate your systems, your onboarding, your follow-up Use Vision as Your Filter – Know what you're building. Let it guide what you change and what you keep Learn Out Loud – Share what you're learning with your team. When they see you growing, they feel safe to do the same Build a Rhythm for Experimentation – Innovation shouldn't be spontaneous. It should be structured. Run small tests. Audit your process. Pilot something new [04:00] Real-World Example – A leader struggling with social content ran one small test: short-form video with a tight script. It worked. Now it's a core part of their recruiting system [05:00] Final Word – Innovation doesn't mean reinvention. It means curiosity, clarity, and courage to adapt Key Takeaways Innovation Is a Discipline, Not a Spark – The best leaders block time to audit, reflect, and experiment Curiosity Beats Control – You don't have to know everything. You just have to be open and responsive Vision Helps You Say No – When you know where you're going, you can say no to trends that don't serve the mission You Win With Small Experiments, Not Big Overhauls – Pilot something. Measure it. Refine it. That's the rhythm The Market Is Always Changing, And That's Your Edge – Most leaders resist change. Great leaders adapt to it The future will keep evolving. The question is: will you evolve with it? The leaders who stay curious, stay close to the pain, and stay grounded in vision are the ones who will win 2026.

Understanding your client relationships is more crucial than ever in today's fast-paced business environment. The Annual Client Audit is a powerful tool that can help you gain clarity on your client base, enhance your business relationships, and ultimately drive growth. In this episode, Brian Thompson focuses on how a thoughtful client audit can transform your business. He emphasizes that this process is not about hastily cutting ties with clients but rather about thoughtfully evaluating client relationships to enhance business growth and personal well-being with a simple three-step process.   The Importance of a Client Audit The concept of an Annual Client Audit may seem uncomfortable at first, but it can lead to significant positive changes in your business. Brian shares a compelling story about a client who went from burnout to a newfound clarity and joy in his work, and even an increase in revenue through higher charges to those valuable clients. Not all revenue is created equal. Some clients energize you, while others leave you questioning your business decisions.   Identifying your Ideal Clients  Every client interaction teaches you something valuable. Brian encourages business owners to reflect on their client relationships by asking key questions: Who energizes you? Who pays on time? Who respects your boundaries? Conversely, who causes anxiety when they reach out? This reflection is crucial for defining your ideal client and shaping your marketing strategy.   A Simple Three-Step Process for Your Client Audit   To conduct an effective Annual Client Audit, Brian outlines a straightforward three-step process: Make a List: Document every client you've worked with over the past year. Score: Rate each client on a scale from one to five based on criteria such as revenue, energy drain, alignment with your mission, ease of communication, enjoyment of the work, and whether they are worth the effort.  Categorize: Group clients into three categories - Core Clients (those you would clone), Neutral Clients (acceptable but not ideal), and Drain Clients (high maintenance and misaligned).  This structured approach allows you to make informed decisions about which clients to keep, develop, or let go, ultimately leading to a more fulfilling business.   Your action step to understanding your client base Set aside 30-60 minutes and go through the Annual Client Audit process. Use it to reset your client relationships and start the year with clarity and confidence. If you've already done your year-end financial review, this is your next step to align your time and energy with your vision.   Resources + Links Free Client Audit Spreadsheet template Newsletter Sign Up Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes Follow & review the podcast: on Spotify and Apple Podcasts   About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP®, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Trade & Tech Series – Episode 4 Hosts: Renee Chiuchiarelli & Julie Parks Hammer and Heels Length: ~12 minutes Format: Simply Trade Tips (Trade & Tech series) Episode Summary In this episode of Simply Trade Tips, Renee Chiuchiarelli and Julie Parks dive into the evolving role of audit automation in global trade compliance — and why traditional, reactive auditing models are no longer enough. With increased enforcement focus from U.S. Customs and Border Protection and the Department of Justice, companies can no longer rely on trust-based assertions or post-liquidation corrections. Instead, trade compliance is shifting from passive, after-the-fact reviews to active, continuous validation powered by technology and AI. Renee and Julie break down how automated audit controls can help companies defend tariff positions, validate origin and classification claims, and identify risk before it becomes an enforcement issue — all while freeing human auditors to focus on higher-value analysis. Key Topics Covered Why audit programs are now a regulatory expectation, not a “nice to have” DOJ and CBP enforcement priorities impacting import compliance The limits of traditional sample-based audits and post-liquidation fixes What audit automation really means in trade compliance Using technology to continuously validate: Classification Valuation Country of origin FTA eligibility Trade remedy exposure How ERP data changes can impact compliance in real time The importance of defensibility over perfection Why AI doesn't replace judgment — it enhances it Data readiness: understanding what data you actually have before deploying AI tools Key Takeaways Compliance today is about proof, not assertions Regulators don't expect zero errors — they expect reasonable, documented controls Audit automation helps identify risk before entry finalization or liquidation Technology enables trade teams to review more data with fewer resources Human auditors are still critical — automation removes low-value tasks so they can focus on what matters most Defensible audit programs protect both the company and leadership This Episode's FIO (Figure It Out) Pause and kick the tires on audit automation. Identify one provider or tool Understand what comparisons they can run using your existing data Evaluate what low-hanging fruit automation can remove from your auditors' workload Use technology to enhance — not replace — human expertise Even testing one tool can reshape how you think about audit readiness and defensibility. Join the Conversation How are you auditing your trade data today? Are you still relying on samples and spreadsheets — or moving toward continuous validation? Join the discussion in the Trade Geeks Community and let us know how you're approaching audit automation. Credits Hosts: Renée Chiuchiarelli Julie Parks Producer: Lalo Solorzano

Civ Robotics is automating construction layout—the process of translating blueprints into physical markers on job sites—using autonomous ground robots instead of traditional surveying crews. Founded by civil engineer Tom Yeshurun after he spent $2 million on a four-person surveying team for a single project, Civ has scaled from initial concept to deploying robots across the United States, Australia, Europe, and the Middle East, with 12 robots currently operating in Saudi Arabia alone. In this episode, Tom breaks down his tactical approach to product-market fit, why he pivoted from aerial drones to ground vehicles based on customer feedback, and how he's building sales teams by recruiting construction professionals rather than traditional sales reps. Topics Discussed: How Tom identified the construction layout automation opportunity while managing $120-500 million infrastructure projects The two-year pivot from aerial drones to ground robots after target customers cited safety concerns Market differences between Israel and the US: subcontracted surveying firms versus in-house EPC operations Converting tier-one contractors like Bechtel and Primoris through persistence and geographic proof points The product development framework: one request = document, two requests = build, three requests = should be done Transitioning from paid digital ads to SEO/AIO optimization with measurable improvements in inbound quality Using AI workflows to audit website metadata and align content with buyer personas instead of investor messaging Sales hiring strategy: grooming construction engineers into customer success and sales roles versus hiring pure sales talent International expansion through remote deployment and a LinkedIn-driven sale that generated 12 robots in Saudi Arabia Product roadmap from layout automation to machine guidance and full construction equipment autonomy GTM Lessons For B2B Founders: Interview customers in your actual target geography, not just accessible markets: Tom built his initial prototype after interviewing Israeli and European companies, but the US market operates fundamentally differently—EPCs like Bechtel and Primoris handle surveying in-house due to volume, while Israeli EPCs subcontract to surveying firms. This changed the buyer persona, sales motion, and value proposition entirely. When he finally interviewed US companies, the feedback was immediate and actionable. Don't optimize for interview convenience—validate where you plan to sell. Let technical decisions be customer-driven, not engineering-driven: Tom's team spent two years developing an aerial drone solution because it was technically more complex and exciting for engineers. Three early adopters said they liked the concept but feared the drone—if it was ground-based, they'd reconsider. Tom scrapped two years of development and rebuilt for ground vehicles. His takeaway: bring both options to target customers before committing development resources. Engineering preferences create technical risk; customer preferences create market risk. Use the "one-two-three rule" for product prioritization: Tom's framework eliminates guesswork in product roadmaps: one customer requests a feature, document it; two customers request it, begin development; three customers request it, it should already be shipped. This prevents building "cool features" that product managers or engineers want but customers don't need, and ensures development resources map directly to revenue opportunities. Deploy proof before the pitch to collapse enterprise sales cycles: When a major contractor asked if Civ's robot could handle Texas mud, Tom responded that they already had a robot deployed "literally a mile away" on an adjacent project. That proximity proof turned a Wednesday discovery call into a Monday deployment, followed by a one-month trial and conversion to a customer now running 15 robots. For hardware or complex B2B sales, having operational deployments near prospects eliminates the biggest objection: "will this actually work in our environment?" Position yourself as a peer, not a vendor: Tom doesn't introduce himself as CEO or founder in sales conversations—he leads with his background as a civil engineer and field engineer who managed the same types of projects his buyers manage. This reframes the conversation from vendor-buyer to peer-to-peer, making it easier to discuss pain points candidly. In technical industries, domain credibility matters more than sales technique. If you lack it personally, your customer-facing team must have it. Audit your website metadata as a conversion optimization lever: Tom discovered his road robot product page was showing solar farm videos in link previews because metadata wasn't optimized per product line. His team systematically reviewed every page's metadata, primary content, and video assets to ensure alignment with the specific buyer viewing that page. This granular optimization improved inbound quality measurably. Most B2B companies ignore metadata entirely—it's a high-leverage, low-effort fix. Hire from industry for sales, hire generalists for marketing: Tom's board challenged him to "duplicate himself" as the company's best seller. His answer: recruit former construction project managers and field engineers who already communicate effectively and understand buyer pain points, then train them on sales process. For marketing, the talent pool with construction automation experience is too small, so he hired a generalist. This isn't about industry knowledge being unimportant—it's about recognizing where domain expertise is essential (customer-facing) versus learnable (content creation). Create reciprocal value loops with influential customers: One customer produces professional-quality content about Civ's robots because showcasing innovation differentiates him with his own clients. Tom reciprocates by cutting the subscription price by 50%, explicitly framing it as "you're a great influencer and helping us spread the word." This relationship generated Civ's Saudi Arabia opportunity—12 robots sold—when the customer's LinkedIn post drew a comment from a prospect. Identify which customers benefit from being seen as early adopters, then structure commercial terms that reward amplification. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM Meta Description: Tom Yeshurun, Co-Founder & CEO at Civ Robotics, shares his framework for product-market fit, hiring construction pros into sales roles, and scaling robotics deployments internationally on BUILDERS.

SUCCESS DOESN'T JUST TAKE EFFORT.IT TAKES SPACE.You can set the goal to cook three nourishing meals a day…But without a functional kitchen, you're fighting friction every step of the way.The same is true for your growth.Your environment either SUPPORTS WHO YOU'RE BECOMINGor quietly WORKS AGAINST YOU.This isn't just about food or sleep.Your creativity. Your personal development. Your expansion. Your healing.THEY ALL REQUIRE DEDICATED SPACE.Even Maslow understood this:Shelter keeps you alive.But INTENTIONAL SPACE IS WHAT HELPS YOU THRIVE.If your space doesn't match your vision, your goals will always feel heavier than they need to be.✨Audit your space today—what is supporting you, and what is silently draining you?TALOR STEWART is an award-winning architect and the visionary behind Conscious Home Design, The Guide to Living Your Best Life. A #1 international bestseller in seven countries. Talor's book helps transform homes into spaces for personal growth and lifestyle needs. Talor has pioneered a revolutionary approach to architecture that reveals how intentional design increases flow, reduces friction, supports well-being and connection. FULL VIDEO:https://youtu.be/hiyPJSEYlUAFOR MORE INSPIRATION:https://www.instagram.com/janeapplegathYOUTUBE: https://bit.ly/4jqFLbiSpotify, iTunes and more. https://bit.ly/3Ey8bAW

February 10th, 2026

Former Galway U20 football selector Enda Daly and former Kerry footballer Sean O'Sullivan join Paul to look ahead to the round three National Football League clash between Galway and Kerry.This Podcast is brought to you by Hoare Chartered Accountants and Drone Works Ireland. Drone Works Ireland is your go to place when it comes to buying a drone,repairing your drone and also when you need professionals to carry any aerial work you may need ,check out their website www.droneworksireland.ieHoare Chartered Accountants based in Galway City are a leading provider of Audit, Accountancy and Taxation services.. For more information, visit their website on www.hoarecharteredaccountants.ieIf you have any questions or thoughts for upcoming podcasts, email the maroonwhitepod@gmail.comSubscribe for more content!

This could be one of the highest ROI strategies in real estate, yet most investors ignore it. Imagine getting hundreds of thousands of dollars in write-offs, saving tens of thousands in taxes, all while you own income-producing, equity-building real estate. Most investors think they know what we're talking about in today's show, but if they did, they'd be jumping at the chance to use it. It's no secret—cost segregation studies can become one of the most profitable weapons in your real estate investing arsenal. If you think your property is too small, too old, or too cheap to use one, Kim Lochridge, Executive Vice President for Engineered Tax Services, plans to prove you wrong. Kim and her team conduct over 800 cost segregation studies a month on properties ranging from five-figure rentals to multimillion-dollar assets. She's answering every question: What is a cost segregation study? How much does a cost segregation study cost? How much can you write off? Plus, why passive investors can unlock a treasure trove of paper losses, even if they're still working a W-2 job. That's not all. Kim shares the most tax-advantaged assets investors can't ignore, and the audit red flags she learned from a nightmare encounter with the IRS.  This isn't just about saving on taxes; this is about unlocking tens of thousands in tax savings that materially improve cash flow. Insights from today's episode: Cost segregation studies explained: what they are, how much they cost, and who can use them The five most tax-advantaged assets with massive bonus depreciation potential  Audit red flags and an easy way to protect yourself from the IRS The “lazy 1031 exchange” that eliminates the tight timeline to find and buy a property  How passive investors can mitigate tens of thousands in taxes with cost segregation studies (you don't need to be a real estate professional)  — Connect with Kim on LinkedIn Engineered Tax Services Real Estate Investing for Cash Flow 230 - Cost Segregation Explained – with Kimberly Lochridge Recommended Resources: Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to

Join Caroline and John as they cuddle up in bed for a special Valentine's Day episode!

I bring the sister on the post show... and it all blows up, full drama, chaos, it's wild... Watch here: ➡️ https://bit.ly/chpostshow

Hosts Tait Duryea and Ryan Gibson welcome former IRS auditor Victoria Boon to cut through the noise around aircraft tax deductions. Learn how bonus depreciation really works, why aircraft are treated differently from real estate, and what the IRS actually looks for during an audit. From Delta bonus taxation to leasebacks, qualified business use, and depreciation recapture, this episode is essential listening for pilots considering aircraft ownership as a tax strategy.Victoria Boon spent 22 years at the IRS as a subject matter expert, including leading national audits focused on aircraft deductibility. She now co-owns Boon.tax and founded Boon Tax Educators, where she provides tax education for CPAs, enrolled agents, and investors. In this conversation, Victoria shares rare, insider insight into aircraft write-offs, audit triggers, and the mistakes that get taxpayers into trouble.Show notes:(0:00) Intro(01:44) Why bonuses are over-withheld(04:39) Aircraft deductions overview(07:18) Bonus depreciation rules(08:16) Qualified business use explained(11:37) Depreciation recapture basics(14:29) IRS documentation requirements(18:02) Audit horror stories(22:21) Why aircraft trigger audits(37:56) 50% rule and bonus loss(39:30) Passive Vs. Qualified business use(46:36) Social media tax myths exposed(53:45) OutroConnect with Victoria Boon:Website: https://boon.tax/ Structured Tax Education Classes and Workshops: https://boontaxeducators.com/ If you're interested in participating, the latest institutional-quality self-storage portfolio is available for investment now at: https://turbinecap.investnext.com/portal/offerings/8449/houston-storage/ — You've found the number one resource for financial education for aviators! Please consider leaving a rating and sharing this podcast with your colleagues in the aviation community, as it can serve as a valuable resource for all those involved in the industry.Remember to subscribe for more insights at PassiveIncomePilots.com! https://passiveincomepilots.com/ Join our growing community on Facebook: https://www.facebook.com/groups/passivepilotsCheck us out on Instagram @PassiveIncomePilots: https://www.instagram.com/passiveincomepilots/Follow us on X @IncomePilots: https://twitter.com/IncomePilotsGet our updates on LinkedIn: https://www.linkedin.com/company/passive-income-pilots/Do you have questions or want to discuss this episode? Contact us at ask@passiveincomepilots.com See you at the next one!*Legal Disclaimer*The content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group. The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.

Episode 727 - If you've ever tried to create new habits but fall back into old ways - you're not broken, you just didn't get to the root cause driving the behavior.In this podcast, I break down STEADY, my 7 Identity Alignment Habits designed to help you get out of autopilot and create consistency without forcing motivation.STEADY is not a morning routine or productivity hack.It's a state-first, identity-based framework that aligns your nervous system, body, mind, environment, values, and direction — so follow-through becomes natural.If you feel stuck, burned out, inconsistent, or like you keep reverting to an old version of yourself, this framework will show you why — and what to do instead.STEADY stands for:State (stillness & meditation)Train the body (movement)Emotional discipline (mood does not dictate behavior)Audit inputs (ruthlessly filter consumption)Define values (live in alignment)Your aim (clear direction across life buckets)Fun is the byproduct of alignment — not something you have to chase.Ready to Get Unstuck? Apply for 1:1 coaching here: https://www.heatherhakes.comMY PRODUCTS AND COACHING:

LLC asset protection expert Garrett Sutton, Rich Dad advisor and Corporate Direct founder, joins attorney Ted Sutton to reveal entity structuring strategies that protect entrepreneurs from lawsuits while optimizing tax savings. Operating as a sole proprietor exposes you to five times greater IRS audit risk and unlimited personal liability—this episode provides proven frameworks successful business owners use to build wealth without risking everything. You'll discover: why Wyoming LLCs offer superior charging order protection for real estate investors and crypto assets at just $62 annually, how S corp taxation eliminates 15.3% payroll tax on distributions (saving $6,000+ yearly on $100K income), the catastrophic mistakes DIY entity formation creates, and proper multi-state holding company structures. Garrett shares Robert Kiyosaki's asset protection philosophy from Start Your Own Corporation and Loopholes of Real Estate, explaining how entity structures integrate with trust planning to avoid probate. Ted addresses Corporate Transparency Act compliance and March 2026 FinCEN reporting requirements for cash real estate transactions. Perfect for established entrepreneurs with $100K+ income seeking business growth frameworks that integrate tax planning with asset protection. Essential topics include: choosing between Delaware, Nevada, and Wyoming jurisdictions, structuring holding companies for rental properties, protecting crypto in LLCs, building your money team with CPAs and attorneys, and avoiding the sole proprietorship trap. This conversation bridges startup entity selection with advanced scaling strategies for coaching businesses, real estate portfolios, and service-based enterprises prioritizing sustainable growth with integrated liability protection.

Microsoft dominates 22% of all phishing attacks, a $800 tool tricks 60% of victims into self-hacking, and Apple's planning a surveillance pin that records everything—welcome to 2025's cybersecurity nightmare. In this episode of The Audit, co-hosts Joshua J Schmidt, Eric Brown, and Nick Mellem are joined by Jen Lotze from IT Audit Labs to dissect three headlines that prove the threat landscape isn't just evolving—it's accelerating. From brand impersonation scams that exploit your brain's pattern recognition to ClickFix malware that bypasses antivirus by weaponizing copy-paste commands, this conversation reveals how attackers are shifting from breaking through defenses to manipulating humans into opening the door themselves. What You'll Learn:Why trusted brands like Microsoft, Amazon, and DHL are irresistible phishing targets, especially during high-traffic seasons when vigilance naturally dropsHow ClickFix attacks exploit legitimate-looking broken websites to trick users into installing malware through their own command prompts—achieving 60% success rates that evade traditional securityReal-world consequences of sophisticated social engineering, including a $116,000 wire fraud loss that proves even tech-savvy professionals aren't immuneThe privacy and consent implications of Apple's rumored 2027 AI wearable with dual cameras and always-on environmental recordingWhether constant surveillance is becoming the unavoidable price of technological convenience—and what that means for building security cultures in organizations todayFrom training employees to recognize copy-paste scams to navigating the ethics of ambient recording devices, this episode delivers frontline intelligence for security professionals and practical awareness for anyone trying to stay safe online.#phishing #clickfix #cybersecurity #socialengineering #applewearable #privacy #malware #infosec #brandimpersonation 

Now that the new Pittsburgh coaching staff has been locked up for the most part, Steelers fans can refocus on the standard offseason routine of free agency and the draft. With both looming on the horizon, plenty of decisions have yet to be made. Join host Philly G as we look to finalize the offseason audit and address positions that will need to be retooled on this week's episode of "Black and Bold". Check out our exclusive 20% off deals with Hyper Natural, Big Fork Brands, and Strong Coffee Company ⁠⁠⁠HERE⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's be honest: Most people don't talk honestly about what healthy relationships actually require.They talk about "being nice." About "giving people grace." About "not being too picky."But here's the truth: That's people-pleasing. And people-pleasing is dangerous.It leads to destruction. It leads to fake relationships. It leads to you giving your energy to people who don't deserve access to you.In this unapologetically honest episode, Melissa Peters breaks down her non-negotiables for healthy relationships—standards that apply to BOTH her friendships AND her marriage.If you've been tolerating mediocre relationships because you're afraid of being alone, this is your permission slip to raise your standards.What You'll Learn in This Episode:✨ Why this isn't about being nice or liked by everyone ✨ The foundation: Integrity & Honesty ✨ How to handle conflict like adults ✨ Red flags in conflict that reveal everything:✨ Emotional safety requirements ✨ Reciprocity: Why it needs to feel equal ✨ Celebration vs. Competition ✨ The "Awake" requirement ✨ The Aquarius cut-off ✨ Energy & vibe check ✨ The "dating phase" of adult friendship ✨ Why you become the sum of the 5 people you hang out with Who This Episode Is For:You've been tolerating mediocre friendships because you're afraid of being aloneYou feel like you're always the one giving in your relationshipsYou're tired of fake friends who gossip or compete instead of celebrateYou want to understand what healthy boundaries actually look likeYou've been called "too picky" or "too harsh" for having standardsYou struggle with people-pleasing and need permission to be selectiveYou're in a season of evaluating who deserves access to youYou want the same standards for friendships AND romantic relationshipsYou're ready to cut off or create distance from energy-draining peopleYou need a reminder that your standards are valid and necessaryIf you've been wondering "Am I asking for too much?"—this episode will show you that you're not. You're just finally asking for what you deserve.Connect with Melissa:✨ Instagram: @IAmMelissaPeters

*FINAL DAY* - I am personally paying for your Hammer *ELITE* subscription for the first month ➡️ https://bit.ly/chpostshow Sign up for *ELITE* and I'll send you a digital gift card covering the $10 cost. What a crazy post show- I *CALL HIM*, and honestly... he's a full-on cuck. I confront the sh*t out of him...

In this energetic episode of Business Coaching Secrets, Karl Bryan and Rode Dog dig deep into the mindsets, frameworks, and daily practices that separate the world's best coaches and entrepreneurs from the rest. Through rapid-fire "word association," Karl reveals actionable insights for productivity, building a powerful personal brand, becoming an ideal mentor, and thinking like legends such as Musk, Bezos, and Zuckerburg. Whether you're wondering why most coaches fail or how to stop making unforced errors, this episode is stacked with real-world advice for coaches ready to upgrade their business and impact. Key Topics Covered The To-Do List Trap and Productivity Hacks Karl explains why most people never complete their to-do list and how focusing on just three critical tasks each day—especially before 10 AM—can 10x productivity and happiness. He urges coaches to build "done lists," embrace the 80/20 rule, and set high-leverage priorities. Amateur vs. Pro: The Mindset Shift Karl breaks down how professionals obsess over what could go wrong, practice to improve (not just to practice), and invest in personal development as the ultimate asset—channeling wisdom from Warren Buffett to Tom Brady. Rules of Business and Coaching From Warren Buffett's investing rules to Karl's "two rules of business" (get clients, keep clients), the hosts link real-world examples to a simple guiding framework. Coaches are reminded that keeping clients is even more vital than getting them. The Ideal Mentor Karl introduces three coach archetypes—Hider, Winger, and Installer. The most successful mentors don't just pile on tasks but help clients cut through noise and focus on what not to do, providing systems, accountability, and transformation over mere motivation. Learning from the Great Entrepreneurs Insights from Bezos, Musk, and others show that solving bigger problems, operating as if you're always 30 days from going out of business, and having a compelling North Star all lead to outsized success. Avoiding Unforced Errors Business is a game of minimizing mistakes, from "stupid taxes" to client audits using the 80/20 rule. Whether in the Super Bowl or business, those who avoid unforced errors typically win. Why Most Coaches Fail Instead of acting with conviction and serving business owners directly, many coaches waste productivity hanging out with other coaches, lack clarity, or never truly commit. The Power of a North Star and Personal Brand From Elon Musk's Mars mission to Gary Vee's obsession with attention, a powerful vision attracts results. Karl discusses practical personal branding in the social media era and why "who knows you" outweighs "who you know." Notable Quotes "Remember, a real mentor can tell you what NOT to do." "Amateurs talk, pros listen. Amateurs want to make it, pros want to keep it." "If you really want to feel productive… create a 'done list' versus a to-do list and get your top three done by 10am." "If you can't make fast buying decisions, you won't attract people who make fast buying decisions." "You don't need more motivation. What you need is less options." Actionable Takeaways Network where your clients are: Spend 80% of your outreach time in the spaces business owners frequent, not just talking shop with other coaches. Prioritize and narrow your focus: Each day, pick your top three high-leverage actions before adding anything else. Success compounds through focus and execution. Think in mental models: Apply the 80/20 rule, "what could go wrong?", and profit-driven frameworks to decision-making and client strategy. Build your personal brand deliberately: It's not just what you know or who you know, it's who knows you. Be visible, use social media strategically, and craft a clear message. Become an Installer, not a Winger: Develop systems your clients can implement and show them where to look, not what to see. Hold yourself and others accountable for action. Imitate the greats with your North Star: State your dream and mission boldly. Big claims lead to big impact, clarity, and opportunities. Minimize unforced errors: Audit your client list for profitability, avoid busywork, and learn from athletes: controlling mistakes wins championships (and businesses). Resources Mentioned Profit Acceleration Software™ by Karl Bryan: Enables coaches to demonstrate real ROI to clients and boost profitability. Networking Opportunities: BNI, Chamber of Commerce, industry groups, higher-level events (golf clubs, yacht clubs). Book Recommendations: Money: Master the Game by Tony Robbins The Psychology of Money by Morgan Housel Mindset Tools: 80/20 Rule, Marginal Gains, Matthew Principle, Mental Models Social Media & Branding: Study the strategies of Gary Vee, Alex Hormozi, and Patrick Mahomes for rapid audience and brand building. If you enjoyed the episode: Please subscribe, share with a fellow coach, and leave a review. Check out Focused.com for more strategies, daily emails, and information on Profit Acceleration Software™. Ready to transform your coaching business? Don't wait. Listen now and join Karl Bryan's community at Focused.com. Demo Profit Acceleration Software™ at https://go.focused.com/profit-acceleration

On this Charlotte Talks local news roundup, Carolina Panthers owner David Tepper's name shows up several times in emails in the latest release of the Epstein files. A federal audit says CATS' safety plan has 18 areas of non-compliance. More measles cases in South Carolina. And Charlotte Symphony music director Kwamé Ryan wins a Grammy.

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> Click On Picture To See Larger Picture The US Labor market was destroyed by Biden, Trump is reversing everything he has done. US housing market has more sellers than there are buyers, lower rates and 50 year mortgages will fix this. Gold,Silver and Bitcoin are on sale, the masses tend to panic during this period. Bessent breaks the [CB] independence narrative. The [DS] is losing every step of the way. The people are now longer with the D’s. They are now panicking over the midterms and they are messaging that they have plan to do something during this period. Schiff says the quiet part out loud. Trump is setting the stage for their plan for the insurrection. Trump has let the country know that we will find out who actually won the 2020 election. When it is revealed that Trump won, does he get another term?   Economy (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); https://twitter.com/GlobalMktObserv/status/2019218921950175742?s=20  since the Financial Crisis. The gap suggests workers are taking 2nd and 3rd jobs not by choice but out of necessity, as hours are cut and primary employment fails to provide sufficient income. The job market is WEAK. https://twitter.com/Barchart/status/2019252512013054316?s=20     Bessent Says the President Can Interfere With the Fed  Treasury Secretary Scott Bessent told lawmakers on Wednesday that the president has the right to interfere with the decision-making of the Federal Reserve. Source: barrons.com  the president has the right to verbally and politically interfere with the Federal Reserve’s decision-making. He made this comment in response to questioning from Rep. Emanuel Cleaver (D-Mo.), saying, “It is his right…It is the right of everyone in here,” referring to members of Congress present at the hearing. Political/Rights  https://twitter.com/alexbruesewitz/status/2019226238720831674?s=20 whately https://twitter.com/PoliticalStacy/status/2019217700841726146?s=20 Human Trafficking Crackdown Nets More than 600 Suspects in Sex Trade Authorities in Los Angeles announced Tuesday the results of a statewide crackdown on human trafficking that resulted in the arrests of more than 600 suspects and the rescue of 170 victims, predominantly in the sex trade. The weeklong “Operation Reclaim and Rebuild” campaign was part of a yearly effort by the Los Angeles Regional Human Trafficking Task Force and 80 local, state, and federal law enforcement agencies. Los Angeles County Sheriff Robert Luna laid out the exact numbers at a news conference, later posted on X. A total of 611 criminal arrests were made and 156 adults rescued as part of the operations, Luna told reporters. In addition, 14 children were rescued from sex trafficking. Officials said 71 suspected traffickers were arrested, and an additional 328 sex buyers were arrested. “This is a multibillion-dollar industry,” Los Angeles County District Attorney Nathan Hochman said. “It is nothing less than modern slavery.” According to the Los Angeles Times' reporting of the announcement: Source: breitbart.com Geopolitical Spain Amnesty: Gov't to Take Illegals' Word That They Don't Have Criminal Record The socialist Spanish government's amnesty scheme will allow illegal migrants to simply declare that they have no criminal record, rather than providing documentation from their native countries, sparking concern over criminals gaming the system. Last month, the left-wing coalition government of Socialist PM Pedro Sánchez agreed to allow upwards of half a million illegals seek amnesty and obtain residence permits to remain in Spain. While the scheme stipulates that amnesty will not apply to migrants with criminal records — other than the crime of entering Spain illegally — the regularisation decree published by the government this week revealed that Madrid will essentially be willing to take the word of illegal migrants about their past. Source: breitbart.com https://twitter.com/MarioBojic/status/2019341799148409099?s=20   this is just another step toward killing our freedoms. The EU is an open-air prison and Ursula von der Leyen is the warden. https://twitter.com/MarioNawfal/status/2019395593345393136?s=20   https://twitter.com/visegrad24/status/2019390275924230638?s=20   Kremlin to purchase Russian weapons. In the 2010s, Russia’s largest oil company, Rosneft, became a key lender to Venezuela in exchange for receiving stakes in the country's oil projects. According to Reuters, between 2006 and 2017, the Kremlin provided a total of $17 billion to the Venezuelan government and the state oil company PDVSA. https://twitter.com/visegrad24/status/2019331875572183318?s=20 https://twitter.com/GlobalDiss/status/2019133827453776172?s=20 https://twitter.com/PM_ViktorOrban/status/2019397051612647711?s=20  Brusselian censorship, Orwellian in nature.  3 US Warships Dispatched to Haiti as Part of Campaign Against Drug Traffickers   Three U.S. warships have been sent to Haiti as part of Operation Southern Spear, a military operation in the Caribbean to counter narcotics trafficking. “At the direction of [Secretary of War Pete Hegseth], the ships USS Stockdale, USCGC Stone, and USCGC Diligence have arrived in the Bay of Port-au-Prince as part of Operation Southern Spear,” the U.S. Embassy in Haiti posted on X on Feb. 3. The embassy said the presence of the warships reflects the United States' “unwavering commitment to Haiti's security, stability, and brighter future.” Source: theepochtimes.com https://twitter.com/TheSCIF/status/2018867826459562070?s=20   This is the beginning of the global operation to install these manipulative, backdoor implemented electronic voting machines worldwide to steal elections and install the candidate of their choice. This is the election fraud cartel and its inception. 866 Q !UW.yye1fxo ID: 2362f9 No.568863 Mar 6 2018 13:06:24 (EST) https://wikileaks.org/clinton-emails/emailid/629 So much is open source. So much left to be connected. Why are the children in Haiti in high demand? How are they smuggled out? ‘Adoption' process. Local ‘staging' ports friendly to CF? Track donations. Cross against location relative to Haiti. Think logically. The choice, to KNOW, will be yours. Q 1233 Q !xowAT4Z3VQ ID: 30e575 No.1133862 Apr 21 2018 14:40:05 (EST) Anonymous ID: 03b5fb No.1133796 Apr 21 2018 14:35:58 (EST) america-has-spoken.png >>1133772 THIS IS WHAT THE NEXT 6 YEARS IS ABOUT – THIS QUESTION >>1133796 They will lose black vote once Haiti revealed. Lost now (awakening). They keep them enslaved. What did Hussein do for the black community? vs POTUS? Q War/Peace Medical/False Flags https://twitter.com/EndWokeness/status/2019149006744490427?s=20 https://twitter.com/TheLastRefuge2/status/2019110609145459184?s=20     [DS] Agenda https://twitter.com/AGPamBondi/status/2019443234728989029?s=20   https://twitter.com/nicksortor/status/2019241676490051624?s=20 https://twitter.com/HillaryClinton/status/2019394858767798349?s=20   Control the narrative and turn defense into offense: In a private session, it’s all about dry facts, sworn statements, and transcripts that could be dissected later without my real-time spin. Publicly, it could be framed  as a partisan witch hunt, rally my base, and pivot to attacking the Republicans (like Comer) for hypocrisy or distractions. It’s theater—I’d get soundbites on TV, memes on social media, and maybe even sympathetic coverage from friendly outlets, diluting any real scrutiny.   Closed depositions often drag on for hours with nitpicky details, no time limits, and less grandstanding. In public, time is constrained, questions are performative, and I could filibuster or redirect more easily.  Anything of National Security cannot be discussed and Clinton could hide behind it.  https://twitter.com/CynicalPublius/status/2019169898799259770?s=20   out the part where the Democrats/Hamas initiated the violence. 3. Children are brought to “protests” as human shields. If a child is harmed as his/her parents are engaged in violence, such child is the focus of social media efforts. 4. Rank and file members (useful idiots) are actively encouraged to illegally engage with armed authorities. These are martyrdom operations, and to the extent martyrs are created out of useful idiots, that was always the unstated intent. (But nobody tells the useful idiots that.) 5. Illegal, violent operations are funded by US tax dollars, money laundered through multiple NGOs and non-profits. 6. Laws are irrelevant when they are inconvenient. Laws are ironclad rules when they are convenient. 7. Opponents are dehumanized such that any atrocity that is inflicted on them is justified. 8. A major goal is to sway public opinion on the international stage and create the story that the aggressors are actually the victims. 9. Neither Hamas nor the Democrats can meme effectively. 10. The ultimate goal of both Democrats and Hamas is to create elaborate deception operations as a path to absolute power. President Trump's Plan https://twitter.com/TonySeruga/status/2019235176363212952?s=20 https://twitter.com/RedLineReportt/status/2019175100386267570?s=20   to get TORCHED. For once, the IRS is being deployed FOR AMERICANS FIRST — not against working families. Follow the money. Audit everything. Prosecute whoever broke the law. Thank you, Sec. Bessent.   Do you firmly support Scott on this? A. Huge Yes B. No IF Yes, Give me a THUMBS-UP !! DHS Secretary Noem Identifies Another Leaker and Refers to DOJ for Prosecution  The good news is the process to identify the subversive agents inside the various offices of the administration continues to yield results.   there's a lot of them to identify and remove. Dept of Homeland Security Secretary Kristi Noem shares another leaker has been identified and removed.  Additionally, she is referring their conduct to the Dept of Justice for criminal prosecution. [SOURCE]  The reason for that removal now seems to come to light with the release of letter former Agent Paul Brown sent to Elections Director Nadine Williams giving her a head's-up on the material the FBI was going to seize. FBI Agent Brown asks Ms Williams to voluntarily hand over the material, which has the result of giving Fulton County a heads-up about the specifics of the material the FBI were going to gather and review in their search warrant. Source: theconservativetreehouse.com https://twitter.com/disclosetv/status/2019203189221065004?s=20 Trump is now setting it all up, the people are going to demand he come into the cities and states when the insurrection is happening. optics are important 4360 May 30, 2020 6:11:47 PM EDT Q !!Hs1Jq13jV6 ID: 63d310 No. 9383164  INSURRECTION Act of 1807. [Determination that the various state and local authorities are not up to the task of responding to the growing unrest] Call the ball. Q  https://twitter.com/ElectionWiz/status/2019378085913653512?s=20   https://twitter.com/Rasmussen_Poll/status/2019394557428019374?s=20 https://twitter.com/StephenM/status/1755562105678266707?s=20 https://twitter.com/Breaking911/status/2019257661657633016?s=20   has to happen.” https://twitter.com/TheStormRedux/status/2019184398831100056?s=20 https://twitter.com/Patri0tContr0l/status/2019452836153581799?s=20   they need to figure out other ways to cheat now that their primary cheating techniques have been blocked. Oh, and Democrats are now threatening a government shutdown in order to prevent ICE from being at polling places. Could it be any more obvious what's going on here? They need illegals to vote or they're screwed. These people are in a full-blown panic over the Trump Administration securing our elections. Enjoy watching them squirm!   https://twitter.com/KanekoaTheGreat/status/2019236736203911681?s=20   Intelligence identified “extremely concerning cybersecurity and operational deployment practices that pose a significant risk to U.S. elections.” ODNI said some vulnerabilities in Puerto Rico's voting machines stemmed from the use of insecure cellular technology, along with software flaws that could allow hackers deep access into critical election systems. “Given ODNI’s broad statutory authority to coordinate, integrate, and analyze intelligence related to election security and our known work on understanding vulnerabilities to foreign and other malign interference, ODNI conducted an examination of electronic voting systems used in Puerto Rico's elections,” an ODNI spokesperson said. In April 2025, Gabbard told a Cabinet meeting that her office had obtained evidence showing U.S. electronic voting systems have long been vulnerable to hacking. “We have evidence of how these electronic voting systems have been vulnerable to hackers and vulnerable to exploitation to manipulate the results of the votes being cast,” she said, adding that this supports the push for nationwide paper ballots so voters can trust the integrity of U.S. elections. https://twitter.com/canncon/status/2019054407954956637?s=20  Bureau of Investigation Vic Reynolds told Senator Perdue, “I’m a team player. If the Governor doesn’t want to investigate, we’re not going to investigate.” “You said that although Mr. Reynolds had received evidence that he felt was compelling enough to open an investigation that he was not going to investigate because the governor had told him not to?” “That’s one of the things he said, yeah.” – Senator Perdue One month before the special grand jury testimony, Vic Reynolds was appointed a Superior Court Judge by……..Governor Brian Kemp. And Reynolds wasn’t the only person who ignored election fraud evidence or maladministration and got appointed to a Superior Court judgeship. He wasn’t even the second one. Reynolds was presented with video evidence, cell phone data, bank records, and testimony of a ballot harvester. Reynolds claimed that the GBI made “repeated requests” to True The Vote for their witness. True The Vote denies this saying that THEY actually reached out to GBI after their one and only meeting and were ignored. From TTV’s Catherine Engelbrecht: “After that meeting, we made repeated attempts to re-engage with the GBI and never received a response.” Why did Brian Kemp order GBI not to investigate an alleged crime, with evidence, that would ultimately lead to a UNPRECEDENTED RICO case against a former President and HIS party’s front-running candidate?? Read my story in the link below. https://twitter.com/amuse/status/2019409257137918096?s=20 https://twitter.com/TrumpWarRoom/status/2019211072755151237?s=20 https://twitter.com/TheStormRedux/status/2019416872727278048?s=20  about Russia interfering in the 2016 election, but now all of a sudden they want nothing to do with that. A solid point. Trump added, “So now they're saying Russia had nothing to do with it, because if I say Russia, it's perfectly fine. But you could add China and about 5 other countries to it.” Is Trump implying they believe there was foreign interference or is he just trolling the deep state? Time will tell. https://twitter.com/EricLDaugh/status/2019198733167260134?s=20 https://twitter.com/Patri0tContr0l/status/2019068648917217511?s=20     https://twitter.com/amuse/status/2019166626260627780?s=20 John Cornyn who are opposed to the bill by not allowing debate. https://twitter.com/nicksortor/status/2019131769665274030?s=20   Any Republican allowing our elections to be filled with fraud needs to be primaried. https://twitter.com/Lancegooden/status/2019126883192049803?s=20 https://twitter.com/EricLDaugh/status/2019414831074271739?s=20   (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); 

Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Medical Billing & Coding Podcast for 5 years on Feedspot.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 17th Season starts up and Episode 1 features a Newsworthy update on 5 new telehealth services in 2026.Sonal's Trusty Tip and compliance recommendations focus on audit plans for office visits rendered via telehealth.Spark inspires us all to reflect on beauty, abundance, and innovation based on the inspirational words of Kahlil Gibran.Check out Sonal's NAMAS article:https://namas.co/5-steps-to-update-your-audit-plan-for-office-visits-via-telehealth/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcas⁠t⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠

It's the debut of R&D with BT! Former Charlotte City Councilmen Tariq Bokhari & Larken Egleston join Bo Thompson & Beth Troutman for a weekly conversation about local, state, and national politics... and whatever else comes up along the way. This week: reaction to the FTA audit of CATS, thoughts on some recent headline-making comments from Senator Thom Tillis, the upcoming NC Senate race to replace him, and more heavyweight concerts announced for Bank of America Stadium.See omnystudio.com/listener for privacy information.

Welcome back to the podcast Gorg! On today's episode I am giving you some tips on tricks on how to stay locked in your new identity. You ladies know how important identity work is but you also know how hard it is to ACT like the new you when you're so used to being old you.  Well, on this week's episode I am giving you plenty of tools to utilize on a daily basis.  If you are are not focusing on at least one or more of these things mentioned on the podcast..then chances are you are being the old you. Listen in to hear all about it.  As promised on this episode (due to our website being under construction) here is the outline to my program HER UPGRADE. Click HERE to join the program. Program Outline: Week 1: Releasing everything old ✨ You'll: Reflect on who you've been throughout 2025. Identify your energetic blocks, magnetism-killing habits, and time-wasting patterns. Make a forgiveness list and cut energetic cords with the old you. Do a full physical clean-out — closet, room, drawers, car, or anywhere your energy lingers.   Week 2: A fresh slate ✨ You'll: Dive into love and gratitude practices that open your heart and raise your vibration. Instantly elevate your energy through embodiment work. Align with your higher self and reconnect with your divine power. Identify one key desire you've been neglecting. Write a love letter — to yourself or to someone whose energy you're finally ready to release.   Week 3: The Self-Concept Glow-Up ✨ You'll: Create your 2026 Vision Board — the aesthetic, lifestyle, and energy you're stepping into. Rebrand yourself using Pinterest or ChatGPT to design your "Main Character Blueprint." Rewire your self-concept and define your new identity statements. Elevate your physical appearance by changing one thing that upgrades your energy. Book at least one glow-up appointment — spray tan, blowout, facial, nails, or any treatment that makes you feel brand new.   Week 4: Bridging the Gap ✨ You'll: Get crystal clear on the habits and standards your dream girl embodies. Identify which habits, behaviors, or environments you need to drop, shift, or change Take one bold, life-altering action that instantly bridges the gap between who you are and who you're becoming.   Week 5: Systems & Routines ✨ You'll: Audit your current routines and identify what no longer aligns. Create one life-changing morning routine that sets your energy and focus. Establish one evening routine that grounds you in peace and presence. Start reading one book that will expand your mindset and elevate your glow-up journey.  

What if the IRS already allows you to write off far more of your real estate, but no one ever showed you how?In today's episode, Tait Duryae sits down with Gian Pazzia to break down cost segregation in plain English and explain why it remains one of the most powerful tax strategies for real estate investors. Building on last week's depreciation primer with Hall CPA, this episode covers how cost segregation works, when it makes sense, audit risk myths, and how pilots can apply it to everything from single-family rentals to commercial deals. You'll also learn about a new, low-cost software option that makes cost seg accessible to smaller investors.Gian Pazzia is a structural engineer and tax strategist with over 25 years of experience specializing in cost segregation studies. He is the founder of KBKG, one of the largest cost segregation firms in the country. Gian began his career at Arthur Andersen, working on large-scale commercial projects, and has since helped thousands of real estate investors legally accelerate depreciation and reduce tax liability through IRS-compliant strategies.Show notes:(0:00) Intro(2:18) Why cost segregation matters(5:46) Cost seg vs straight-line depreciation(8:39) What assets qualify for write-offs(10:18) IRS-approved depreciation methods(14:54) Land value impact on tax benefits(19:24) Cost seg for small properties(25:32) Audit risk explained clearly(34:04) Using cost seg on older properties(37:40) DIY software walkthrough(39:10) OutroConnect with Gian:Website: https://www.kbkg.com/management/gian-pazzia Cost Segregation Software: https://www.costsegregation.com/ Promo Code: PILOTSCODE (10% off for first-time users)Related Episode:#144 - Depreciation, Cost Segs, and the IRS Rules Pilots Miss with Brandon HallIf you're interested in participating, the latest institutional-quality self-storage portfolio is available for investment now at: https://turbinecap.investnext.com/portal/offerings/8449/houston-storage/ — You've found the number one resource for financial education for aviators! Please consider leaving a rating and sharing this podcast with your colleagues in the aviation community, as it can serve as a valuable resource for all those involved in the industry.Remember to subscribe for more insights at PassiveIncomePilots.com! https://passiveincomepilots.com/ Join our growing community on Facebook: https://www.facebook.com/groups/passivepilotsCheck us out on Instagram @PassiveIncomePilots: https://www.instagram.com/passiveincomepilots/Follow us on X @IncomePilots: https://twitter.com/IncomePilotsGet our updates on LinkedIn: https://www.linkedin.com/company/passive-income-pilots/Do you have questions or want to discuss this episode? Contact us at ask@passiveincomepilots.com See you at the next one!*Legal Disclaimer*The content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group. The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.

Are you doing $200/hour thinking... while stuck in $25/hour tasks?If you're grinding out 40 hours of work in a 20-hour window and still can't find space to think strategically, you're not bad at time management. You're stuck in a dangerous loop: doing low-value work faster with AI instead of using AI to stop doing it altogether.Here's the uncomfortable truth: You might be the bottleneck. And the worst part? You don't even realize it.Ready to stop being the bottleneck and start leading like a CEO? Join the AI for Founders Playbook Waitlist, your shortcut to auditing your time, building your delegation stack, and finally doing the work that matters.Key Takeaways

A new slate of leaders is poised to make its mark on the US audit board and launch the next chapter for the embattled regulator. Among those set to serve on the Public Company Accounting Oversight Board are two administration officials who have held key roles at federal agencies targeted by a White House campaign to hobble federal agencies and derail regulations. Those agencies include the Consumer Financial Protection Bureau and the National Credit Union Administration. The PCAOB last year was also caught up in the administration's efforts to rein in the federal bureaucracy. Republican lawmakers attempted to sunset the board and hand its duties over to the Securities and Exchange Commission, which oversees the board and named the new leaders. On this episode of Talking Tax, Senior Reporter Amanda Iacone discusses the incoming board members and what this latest leadership shake-up means for the future of the independent audit regulator. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

The Silent Partner Private Podcasthttp://the-executive-edge.kit.com/560a58e519Your wardrobe is already telling the truth. Our job is to read it. The power of an honest closet edit shows how evidence, not aspiration, unlocks a calm, repeatable way to get dressed. No full-blown makeover required. Just clear patterns, smart edits, and a tighter connection between what you wear and how you actually live.We start by exposing the gap between saved inspiration and daily routines. Instead of chasing Pinterest-perfect looks, we trace which pieces you trust on hectic mornings and why those repeats matter. You'll hear how to turn avoidance into insight: the blouse you never wear might be shouting about fabric itch, maintenance hassles, or color pairings that don't fit your lineup. By labeling the problem you set precise specs for future buys and stop wasting money on clothes that fight your schedule.Subscribe to my YouTube Channel: https://www.youtube.com/@tiffanyodeanFollow me on Instagram: https://www.instagram.com/styledbytiffanyo/

This week on The Audit Podcast, our guest is Roberto Zambelli, Head of Audit at Vodafone Three.   Roberto breaks down the IIA's new topical requirements, with a particular focus on organizational behavior. He explains how these requirements are part of the IIA's Vision 2035 to modernize internal audit and provide clearer, more practical guidance for auditing complex and traditionally "soft" areas like culture and behavior.   We also discuss how topical requirements move audit from broad principles to more structured, consistent approaches—helping auditors better design reviews around specific topics such as data privacy, regulatory expectations, and organizational culture. Drawing on his background in behavioral science, Roberto shares his perspective on how auditors can assess culture in a more disciplined and meaningful way.   Be sure to connect with Roberto on LinkedIn.   Also, be sure to follow us on our social media accounts on LinkedIn, Instagram, and TikTok.   Also be sure to sign up for The Audit Podcast newsletter and to check the full video interview on The Audit Podcast YouTube channel.   Timecodes:   1:32 – Personal ChatGPT Use Case 5:47 – Audits That Require Topical Requirements 11:05 – What Is a Topical Requirement? 15:41 – The Value of a Behavioral Audit 27:13 – What More Is Needed? 31:53 – Final Thoughts   *   This podcast is brought to you by Greenskies Analytics, the services firm that helps auditors leap-frog up the analytics maturity model. Their approach for launching audit analytics programs with a series of proven quick-win analytics will guarantee the results worthy of the analytics hype.  Whether your audit team needs a data strategy, methodology, governance, literacy, or anything else related to audit and analytics, schedule time with Greenskies Analytics.

In this solo episode, Brian Thompson outlines practical steps for business owners to take back their time, including auditing their calendars, defining a 'hell yes' filter for opportunities, using scripts to say no gracefully, and starting small with boundary-setting. He stresses that reclaiming time is an ongoing practice that requires accountability, energy tracking, and celebrating small wins. By protecting their time, entrepreneurs can create space for joy, clarity, and purpose in their lives and businesses.   Why do boundaries around time management matter Time is your most valuable resource. You can always make more money, but you can't make more time. And when you waste your time or give it away without thinking, you're robbing yourself of energy, creativity, and alignment. Also, busy does not equal productive. Entrepreneurs often confuse packed schedules with being effective, but being intentional with your time is what leads to real impact.  In addition, burnout is real. When you say yes to everything, you eventually hit a wall. Your body knows, your creativity dries up, and your business suffers. Intentional time equals aligned action. When you reclaim your time, you make space for work that lights you up, moves your mission, and actually grows your business.    4 ways to take back your time as a business owner Here are four ways to start taking your time back, starting this week.  Audit your calendar.  Pull up last month's calendar and look at every meeting, task, or obligation. Highlight what you want more of and flag what needs to go.   Define your hell yes filter.  Hell yes may be easy to define in some circumstances, but with most things in life, there's a lot of gray. When a new opportunity comes in, check: does it support one of my values or goals? If not, it's a no, or at least a not right now.   Use scripts to say no.  You don't have to ghost people or be rude. You don't owe anyone an explanation, justification, or apology. Not wanting to is reason enough. You're allowed to protect your time because it matters to you, period. Scripts can be helpful training wheels, but over time, your no will stand on its own.   Start small.  If saying no feels scary, start with something low stakes, decline in casual coffee, shorten a meeting by 15 minutes, or block one morning a week to focus on work. Small wins build your boundary-setting muscle.   How to stay on track with protecting your time Making this commitment is nothing without accountability. Reclaiming your time isn't a one-and-done move. It's a practice. Do a weekly time check. What drained me this week? What felt aligned and energizing? What do I want to do differently next week? Journaling or voice noting works wonders here.  Track energy, not just time. Rate how you feel after each meeting or task. Patterns will emerge and they'll guide your decisions.  Get an accountability buddy. Whether it's a business coach, friend, or mastermind group, share your hell yes commitment with somebody. Have them check in with you monthly. Celebrate every win. Each time you say no to something that's not aligned, pause and celebrate. You protected your time and your peace.  I'll leave you with this. You are the steward of your time, not your clients, not your email box, not your calendar, you. The more you protect your time, the more space you create for joy, clarity, and purpose. Your mission deserves that, and you deserve that.    Your action step to setting boundaries and taking back your time Schedule a 30-minute calendar audit this week. Look at what's a hell yes and what's not, then make one change. That's all it takes to begin.    Resources + Links Newsletter Sign Up Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes Follow & review the podcast: on Spotify and Apple Podcasts   About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP®, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Hour 1 Segment 1 – Siemens expanding North Carolina operations Segment 2 – 10:21 am | Mike Johnson talks potential shutdown | CATS audit Segment 3 – 10:37 am | Long Beach Mayoral Candidate making headlines Segment 4 – 10:50 am | Billie Eilish Anti-ICE comments Hour 2 Segment 1 – 11:05 am | Transformation Tuesday Segment 2 – 11:20 am | WBT Text line talks Billie Eilish comments Segment 3 – 11:37 am | WBT Text line talks Billie Eilish comments cont. Segment 4 – 11:51 am | Nicki Minaj facing backlash amid Trump supportSee omnystudio.com/listener for privacy information.

In this episode, Caroline talks about the importance of finding your people and the role strong friendships play in our lives. Caroline shares her personal experiences and insights on how the right friends can uplift you, while the wrong ones can bring you down. She discusses the stages one goes through when finding new friends later in life and emphasizes the importance of loving your own company. Caroline also provides practical tips and heartfelt advice on building and maintaining meaningful relationships. Tune in to discover how to elevate your friendships and, ultimately, your life!Find Caroline: Podcast: https://being-caroline.com/podcast/IG: https://www.instagram.com/shop.with.caroline/TikTok: https://www.tiktok.com/@shop.with.carolineFacebook: https://www.facebook.com/beingcarolineSearch Looks: https://www.shop-with-caroline.com/Shop Merch: https://shop.dearmedia.com/collections/coming-in-hotMusic Credit: Nikka Costa – “It's Just Love”Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Secure 20% off your order and begin your intentional wellness journey today at Piquelife.com/cominginhot!Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Go to my sponsor https://aura.com/hammer to try 14 days and let Aura go to work protecting your private information online! #sponsored *FINAL WEEK* - I am personally paying for your Hammer *ELITE* subscription for the first month ➡️ https://bit.ly/chpostshow Sign up for *ELITE* and I'll send you a digital gift card covering the $10 cost. Today's post show is crazyyyyyyy- okay, we dig way way way deeper into his hiding of p*rn from her, and it's the most insane thing I've ever witnessed in my life. Oh, it's a gooooddddd post show- I make him call his dad and finally confess EVERYTHING. Absolutely incredible... Watch here: ➡️ https://bit.ly/chpostshow

A scathing new audit found ‘pervasive failures’ in the Washington Department of Ecology’s Digital Navigator Program. More layoffs hit Seattle’s tech sector in the form of Expedia. A 78-year-old man was the victim of a hit-and-run at a Seattle protest. // Tom Homan held a press conference in Minneapolis today after taking over the helm of ICE operations in the city. New video shows Alex Pretti engaged in another intense altercation with federal law enforcement 11 days before he was killed. // Thousands of Keurig decaf coffee K-cups have been recalled because they contain caffeine.