Podcasts about podcast marketing

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Nathalie Doremieux, co-founder of a family-run tech and e-learning business, to discuss how artificial intelligence can help accelerate business results and amplify impact—without losing the human touch.Nathalie shares her 20-year entrepreneurial journey from Silicon Valley software engineer to e-learning innovator, and how she began integrating AI into her business long before it became mainstream. Together, she and Kendra explore:AI as a Problem-Solving ToolWhy you should start with identifying the problem before choosing a toolHow Nathalie and her husband created an AI tool to make course replays searchable—boosting engagement and client resultsThe importance of focusing on outcomes and client success, not just shiny new techFinding the Gaps in Your BusinessHow to spot inefficiencies and pain points in your customer journeyUsing data, testimonials, and client feedback to identify opportunities for AI integrationWhy success metrics should focus on transformation and retention—not just revenueHuman + AI: A Powerful PartnershipHow to combine AI's analytical power with human creativity and empathyWhy AI works best when used to personalize and connect rather than replace human interactionNathalie's “Podcast Lead Flow” tool—using AI to analyze podcast episodes, generate personalized listener follow-ups, and turn audiences into leadsMarketing Lessons LearnedThe importance of running structured marketing experiments—test, measure, and iterateWhy “imperfect action” beats waiting for perfectionHow clarity in what you measure helps drive smarter marketing strategiesKey Takeaways for EntrepreneursStart with the why—AI is only as good as the problem it's solvingUse AI to enhance, not replace, human experience and connectionEmbrace experimentation: marketing and innovation are both art and scienceWhether you're an online course creator, podcaster, or small business owner curious about integrating AI, this episode will help you reframe how to use technology strategically—without losing the heart of your business.Connect with Nathalie:Website: https://themembershiplab.com/LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/Facebook: https://www.facebook.com/profile.php?id=61568147271872

Nemrod est un podcast de fiction pour enfants, mais derrière les aventures d'un petit renard se cache un projet très ambitieux.Depuis quatre ans, Sornac et Clémence produisent un épisode chaque semaine, sans interruption. Soit près de 200 épisodes, une communauté de fans engagés (petits et grands), un business model rodé, un livre autoédité... et un sacré défi créatif, avec un univers narratif qui prend vie au fil de leur collaboration, comme une saga ! Respect !Dans cet épisode, on revient sur :les coulisses de la création de Nemrod (et pourquoi ils se sont fixé un rythme aussi dingue),leur modèle économique hybride (freemium + paywall),leur processus créatif à deux,l'écriture au fil de l'eau et la construction d'une saga feuilletonnante,les retours d'enfants qui influencent directement le récit (parfois jusqu'à faire réécrire un épisode !),leur approche DIY, entre narration indépendante et rigueur entrepreneuriale,et bien sûr, l'autoédition du livre tiré du podcast, pensé comme une extension naturelle du projet.À écouter si tu veux comprendre :→ comment transformer un podcast de fiction en univers transmédia,→ pourquoi les “mauvaises pratiques” peuvent parfois devenir une force,→ comment créer une fanbase puissante même sans être présent·e 24/7 sur Instagram,→ ce que ça change de prendre ses projets créatifs au sérieux dès le départ.Sornac et Clémence partagent avec générosité les galères, les surprises, et ce qu'ils ont appris “en marchant”. Ce duo est lucide et ultra inspirant pour tous les créateurs et créatrices en quête d'indépendance… et d'alignement.Tu me diras ce que ça t'a donné envie d'imaginer, de lancer ou d'assumer ?

Saviez-vous qu'il est possible de demander à Apple Podcasts de mettre en avant votre émission ?

Viele Podcaster wundern sich, warum sie regelmäßig Inhalte veröffentlichen und dennoch kaum passende Anfragen bekommen. Das liegt selten an der Reichweite, sondern fast immer an der falschen Hörerschaft. In dieser Folge zeige ich dir, warum das passiert und welche Signale dafür sorgen, dass dein Podcast die falschen Menschen anzieht. Du erfährst, wie du deine Inhalte so ausrichtest, dass du gezielt die Menschen erreichst, die wirklich zu dir und deinem Angebot passen. Es geht darum, deinen Podcast als Marketing- und Vertriebskanal zu nutzen, der für dich arbeitet und nicht nur unterhält. Wenn du wissen willst, welche Stellschrauben du drehen musst, um deinen Podcast klar auszurichten und die richtigen Hörer anzuziehen, dann hör unbedingt rein. Links zur Folge:

What does it take to grow a podcast audience in a fresh, creative way? In this episode, I'm joined by Hayden Gray, producer of the wildly successful Fantasy Fan Girls podcast. We dive into marketing strategies that feel fun, sustainable, and community-driven.Hayden Gray is the producer and “sanity manager” of Fantasy Fan Girls, a book deep-dive podcast that exploded with 5,000 downloads just days after launch. With a background in podcast production and creative storytelling, Hayden brings a grounded, fresh perspective on podcast marketing that feels human and doable.Topics Discussed in This EpisodeHow Fantasy Fan Girls used pre-launch clips to build early buzzWhy deep audience connection beats fancy marketingWhat makes social media clips actually workThe power of community-driven growthCreative marketing strategies beyond InstagramHow to “excitement stack” for launchesDiscovering your niche within a crowded categoryThe secret to sustainable podcasting: passionKey TakeawaysBuild excitement before your launch (or new season!)Focus on genuine community over one-way promotionFind your listeners in unexpected places—Pinterest, Facebook groups, real life!Lean into what you love; passion makes podcasting sustainableBig growth can come from small, intentional experimentsTimestamps (00:00) Intro and fangirling over Fantasy Fan Girls (01:51) Meet Hayden Gray (02:47) How the show hit 5,000 downloads in days (05:13) What worked (and didn't) on social media (07:32) Building buzz with your community (09:14) Creative ways to connect with listeners (14:15) Hayden's “aha” moment: excitement stacking (24:08) Why passion is the real growth strategy (26:11) A quick recap and your one next stepLinks & ResourcesGrab my free “Is Pinterest Right for Me?” checklistFantasy Fan Girls podcastFollow me on InstagramFriendly Podcast Guide website

On this episode of Christopher Lochhead: Follow Your Different, Christopher yielded his host chair as he joined Tom Schwab in The Podcast Interview Marketing Show to discuss the rise of the Creator Capitalist. Through their dialogue, Christopher Lochhead and Tom Schwab explored why the foundational model of “knowledge work” is swiftly becoming obsolete in the age of artificial intelligence. More importantly, they charted a path forward for professionals and entrepreneurs seeking to not just survive but thrive by transitioning from knowledge workers to what Lochhead calls “creator capitalists.” This episode unpacked how AI is upending the value of existing knowledge, why declaring and differentiating your value matters more than ever, and how podcasts exemplify and enable the new rules for standing out in a commoditized world. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   AI and the Death of the Knowledge Worker A core theme throughout the conversation is Lochhead's assertion that the traditional knowledge worker is now on an “already dead” trajectory. Echoing Peter Drucker's concept from seventy years ago, Lochhead dissected the evolution of knowledge work: those who acquire valuable knowledge and are paid to apply it to achieve outcomes. For decades, professions like law, medicine, and accounting thrived on this value proposition. But as Lochhead put it, “AI makes the value of existing knowledge closer to zero every day, and it makes the ability to apply existing knowledge easier, cheaper, and closer to zero.” As machine learning and generative AI like ChatGPT and Claude can instantly synthesize and apply troves of information, merely applying knowledge is no longer a competitive edge. In Lochhead's words, “If you rely solely on applying existing knowledge to get paid, you're already behind the curve.” The world's next wave of success stories won't be those who can recite best practices or historical information; instead, it'll be pioneers who create entirely new categories, products, and perspectives.   Declaring and Defending Your Value in a Commoditized Marketplace This paradigm shift has profound implications for how expertise and content are valued. Schwab and Lochhead explore the necessity, not just of creating new value, but of unmistakably declaring it to the market. Lochhead's release of his book “Lightning Strike Marketing”—priced defiantly at $100—became a case in point. The rationale wasn't greed, but a strategic effort to defend the book's value and signal that it's not merely recycled or commoditized information. Lochhead observed, “Unless you declare you are valuable, you will be devalued by AI.” The traditional model, where business books have hovered at the $25 mark for decades, fails to align pricing with the value delivered and only invites further commoditization. By staking out a bold price point, the book became a "lightning strike" in its own right. The move generated word of mouth, forced a choice for buyers, and ultimately achieved bestseller status on Amazon for global marketing books. At the heart, the message is clear: creators who want to lead must not only generate differentiated intellectual property but stand firm against the eroding forces of commoditization. “Better invites a comparison; different forces a choice,” Lochhead added, marking the essential blueprint for becoming a category of one.   Podcasts and Category Design: The New Playground for Net New Value A recurring motif, interwoven through both Christopher Lochhead's and Tom Schwab's journeys, is the unique power of podcasts as both a proving ground for new ideas and a channel for building “relationship and reputation capital.” In contrast to AI-generated summaries or formulaic blog posts, podcasts uniquely foster authentic, serendipitous dialogue between real human beings.

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Drop us a message!What separates a good brand from one that people believe in?In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts.For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Épisode 4 — Dans les coulisses de ma refonte SEO GoogleDans cet épisode, je te partage comment j'ai relancé mon SEO Google après 3 ans sans y toucher.Pas d'injonctions, pas de bullshit : juste une version simple, réaliste et efficace du SEO pour solopreneurs débordés.Tu vas découvrir :✨ pourquoi j'ai mis mon SEO en pause✨ les fausses croyances qui nous bloquent✨ ma méthode en 3 étapes (mot-clé, contenu, optimisation)✨ comment j'ai bossé seulement 7h… pour obtenir déjà des résultats de fou✨ ma stratégie SEO pour 2026✨ et les coulisses de ma progression (avec chiffres à l'appui)Je te parle aussi du Lemon Friday et des offres qui peuvent booster ta visibilité avant 2026.

143 | In dieser Folge sprechen wir über die letzten Wochen des Jahres - und was du jetzt schon tun kannst, um 2026 zum besten Biz-Jahr deines Lebens machst.Ich nehme dich mit hinter die Kulissen: über die 6 Wochen, in denen Mut.Marketing entstanden ist, über die Learnings aus dieser Zeit bis hin zu dem, wie eine solide Businessplanung nicht nur zum erfolgreichsten, sondern auch entspanntesten Jahr meiner Selbständigkeit geführt hat.Wir sprechen darüber,

Andrew Humberman BioSnap a weekly updated Biography.Andrew Huberman has remained at the forefront of both neuroscience discourse and the booming male wellness industry in recent days, pushing headlines and stirring conversation well beyond academic circles. El País highlights how Huberman's persona and advice have become emblematic of the so-called 'Huberman husbands' phenomenon, positioning him as the most famous influencer within the “bro science” movement and dubbing him the “Goop for men.” The profile underscores Huberman's knack for blending hard science with Silicon Valley-style self-optimization, from daily light exposure rituals to cold plunges, all delivered via his massively popular Huberman Lab podcast, which boasts over 140 million views on YouTube and regular number-one rankings on podcast charts.Recent podcast episodes have featured wide-ranging topics, including a deep dive into how breathing impacts mental and physical performance and the neurobiology behind forming thoughts and focus. His interview with Dr. Jennifer Groh explored how the brain encodes perceptions and how practical strategies can improve attention and happiness. As usual, the show has been peppered with the latest research as well as clear protocols listeners can immediately apply. The Huberman Lab podcast continues to drop new episodes every Monday and Thursday, regularly trended and meticulously sponsored, with companies like Wealthfront, AG1, and LMNT heavily featured, and Huberman providing paid testimonials on air. According to disclosures, Huberman's association with sponsors like Wealthfront now carries added scrutiny, given the size of his listening audience and the potential conflicts of interest.Business activity surrounding Huberman remains robust, evidenced by the continued expansion of the Huberman Lab brand and the pre-launch push for his new book, Protocols, positioning itself as an essential guide to brain and body optimization. On social media, the term “Huberman husbands” is gaining traction, both as a badge of biohacker credibility and a point of pop-cultural debate about masculinity, wellness, and science, as noted by El País and further underscored by The New York Times coverage referenced in recent features.There have been no major public controversies or confirmed negative stories tied to Andrew Huberman this week. However, as with all high-profile wellness figures, discussions about the scientific rigor and broader societal impact of some recommendations persist, reflecting the mounting influence and ongoing scrutiny associated with his rise. Overall, his biographical trajectory in recent days is most notable for the mainstreaming of his brand and philosophy, reflecting both commercial reach and cultural cachet rarely seen for a neuroscientist.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

#264: Warum hören Hörer auf Spotify oft nur kurz rein – und bleiben bei Apple Podcasts länger dran? In dieser Episode schauen wir uns an, worin sich beide Plattformen unterscheiden und was das für deine Podcast-Strategie bedeutet. Du erfährst, worauf du achten solltest, wenn du deine Inhalte auf Spotify und Apple veröffentlichst – und wie du damit klug umgehst.Viel Spaß beim Hören, deine Anika

142 | In dieser Bonusfolge sprechen wir darüber, wie du 2026 nicht dem Zufall überlässt, sondern jetzt beginnst, das Fundament dafür zu legen. Und nein - wir reden heute ausnahmsweise nicht über klassische Jahresreflexion.Das kennst du. Das brauchst du nicht nochmal.Wenn du willst, dass 2026 wirklich anders wird, musst du jetzt damit beginnen, bewusste unternehmerische Entscheidungen zu treffen. Und damit beginnst du, indem du diesen Podcast hörst und die Impulse darin umsetzt.2026 beginnt im Business nicht am 01. Jänner - sondern jetzt und mit der Planung davor.Gehör zu den ersten, die sich ihr Ticket für BEST YEAR EVER (26. November 2025, 16 Uhr) sichern:

25% de mes écoutes viennent de YouTube... avec un podcast solo, audio-only. Je vous explique comment je fais dans cet épisode.

Drop us a message!Technical brilliance alone isn't enough, it needs a story to give it direction.In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering.If you've ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Wir müssen über ChatGPT in Content sprechen141 | In dieser Folge sprechen wir über ein Thema, das mir schon länger auf dem Herzen liegt: ChatGPT im Content & im Business. Denn obwohl ich KI auch selber gerne nutze, müssen wir sie kritisch betrachten - - und vor allem lernen, den richtigen Umgang damit zu finden. Deshalb teile ich heute mit dir:

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Stephan Rathgeber. Stephan ist Autor, Dozent und Gründer und Geschäftsführer von Rathgeber Consulting und berät Unternehmen unter anderem zu den Themen New Work, B2B-Marketing und Leadership. Davor war er Vice President Brand & Marketing bei New Work, ehemals Xing. In der heutigen Folge sprechen wir darüber, warum viele Corporate Influencer Programme scheitern, wie groß Teams idealerweise sein sollten und weshalb nachhaltiger Erfolg Zeit braucht. Außerdem geht es darum, wie KI-Tools beim Schreiben helfen können, worauf es bei LinkedIn-Posts wirklich ankommt und von welchen Unternehmen du dir was abschauen kannst.____________________________________________Hier kannst du Stephan erreichen: Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/stephanrathgeber/⁠____________________________________________Unternehmen: Rathgeber Consulting Webseite: ⁠https://www.rathgeber-consulting.com⁠Schaffensgeist: ⁠https://www.schaffensgeist.com/corporate-influencer⁠____________________________________________Wichtige Links: Karin Schillak: ⁠https://www.linkedin.com/in/karinaschillack/⁠Thomas Herzberger: ⁠https://www.linkedin.com/in/herzberger/⁠Marina Zayats: ⁠https://www.linkedin.com/in/marinazayats/⁠Britta Behrens: ⁠https://www.linkedin.com/in/britta-behrens-linked-in-marketing-und-social-selling-expertin/⁠Allianz: ⁠https://www.allianz.de⁠Stadtsparkasse Düsseldorf: ⁠⁠https://www.sskduesseldorf.de/de/home.html⁠⁠Dr. Walter Reiseversicherungen: ⁠⁠https://www.dr-walter.com⁠⁠K+S: ⁠⁠https://www.kpluss.com/de-de/⁠____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

#263:  Was passiert, wenn du eine KI nach deinen Markenwerten fragst? Ich habe ChatGPT gebeten, zehn Gebote für meine Brand zu formulieren – mit überraschenden Ergebnissen. In dieser Episode nehme ich dich mit durch jedes dieser Gebote und teile meine ehrlichen Gedanken dazu. Du bekommst wertvolle Impulse für dein eigenes Business, erfährst, warum Wiederholung kein Fehler ist und wie du aufhörst, dich hinter Content-Plänen zu verstecken. Viel Spaß beim Hören, deine Anika

Créer un podcast, c'est déjà beaucoup. Mais en faire un levier de transmission, de réflexion stratégique, de transformation personnelle et de lancement de livre… c'est le pari ambitieux d'Anaïs Baumgarten (qu'elle a relevé comme une Queen)Avec Slow Marketing, Anaïs explore une autre manière de faire du marketing : plus cohérente, plus engagée, plus responsable. Et c'est justement à partir de cette expérience qu'elle a imaginé et publié un livre — un ouvrage autoédité, éco-conçu et financé grâce à sa communauté. Chapeau.Dans cet épisode, Anaïs revient sur :les frustrations qui l'ont poussée à créer Slow Marketing,comment son podcast a nourri la structure et les contenus de son livre,les dessous de sa campagne de préventes en prix conscient,pourquoi elle a refusé l'édition traditionnelle,l'organisation qu'elle a trouvée pour écrire en parallèle de ses projets clients,et comment elle a réinventé son podcast avec une microsérie animée par une autre voix que la sienne.À écouter si tu te demandes comment :→ transformer ton podcast en un projet éditorial,→ utiliser l'intelligence collective pour renforcer ton contenu,→ aligner fond, forme, éthique et ambition dans tes projets créatifs.Anaïs partage tout avec honnêteté, recul et beaucoup de pédagogie. Un épisode pour toutes celles et ceux qui veulent bâtir autrement, sans renier leur vision ni leur santé mentale.Et toi, ton podcast, il pourrait donner naissance à quoi d'autre ?Pour suivre Anaïs :www.slowmarketing.cohttps://www.linkedin.com/in/anaisbaumgarten-slow-marketing/--

Every podcaster wants more listeners. Here's how to get them.   In this episode, Sam Brake Guia shares some of the most powerful lessons and strategies from past Mics to Millions guests, along with his own proven insights, to help you grow your show, reach more listeners, and have a greater impact.   You'll hear: -Why repurposing your best podcast moments can outperform your new content -How personalized voice messages and authentic outreach can skyrocket engagement -The #1 thing every independent podcaster should focus on before chasing growth tactics ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/  

YouTube est en train de devenir LA plateforme des podcasts. Mais comment l'exploiter sans forcément filmer ? Que vous soyez en audio-only ou déjà tenté par le format vidéo podcast, cet épisode vous guide pas à pas dans la mise en place d'une stratégie de diffusion podcast efficace sur la plateforme n°1 de la découverte podcast.

Viele Vertriebsorganisationen analysieren, planen und diskutieren, aber vergessen oft den entscheidenden Schritt: das Handeln. In dieser Folge spricht Petra Sierks mit David Winneberger, Head of Global Sales Customer Services bei Siemens Healthineers, über die Frage, wie moderner Vertrieb heute wirklich funktioniert:

Drop us a message!Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals?In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of millions.We also explore the rise of native and “disguised” ads that blend seamlessly into feeds, looking at the opportunities and risks for marketers. How do you create ads that feel authentic without crossing into inauthenticity? And how should success be measured when the lines between content and advertising are increasingly blurred?Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

140 | In dieser Folge sprechen wir über ein Thema, das jede:r Selbstständige kennt: kreative Flauten, Ideenleere & der Druck, „etwas posten zu müssen“. Wir sprechen darüber,✨ warum bewusster Konsum deine Kreativität stärkt (und zu viel Input sie blockiert), ☕ wie geplante Pausen neue Ideen überhaupt erst möglich machen, und wie du Hürden erkennst, die dich vom kreativen Arbeiten abhalten.Du erfährst, warum Kreativität oft weniger mit Talent und mehr mit Kapazität zu tun hat, wie du mit einer langfristigen Content-Strategie Leichtigkeit reinbringst und was bewusster Konsum damit zu tun hat, dass dir plötzlich wieder Ideen zufliegen.Hier geht's zu deinem unverbindlichen Erstgespräch für die 1:1 Zusammenarbeit:Klick!Und hier zum Instagram Kurs Easy Content Mastery:https://mutmarketing.at/instagram-kurs . . . . . . . . . . . . . . . . . . . . . . . .Wenn du mit mir zusammenarbeiten möchtest, dann melde dich am besten direkt hier:https://mutmarketing.at/work-with-me/oder via Email an hello@mutmarketing.at.. . . . . . . . . . . . . . . . . . . . . . . .Hol dir hier 97 virale Hooks für deinen IG Content:https://mutmarketing.at/hooks/. . . . . . . . . . . . . . . . . . . . . . . .INTRO:Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/andrey-rossi/seize-the-dayLicense code: PHWYGID1EUO06E52. . . . . . . . . . . . . . . . . . . . . . . .Welcome To Bold Biz Diaries!

Dans ce 2e épisode de la mini-série Reboost, je t'emmène dans les coulisses de la refonte de mon compte Pinterest.Après plusieurs mois à laisser ce média tourner en roue libre, j'ai décidé de repartir sur des bases solides — plus alignées avec ma stratégie de contenu actuelle et mes offres.Au programme, je te partage les 5 étapes clés de ce grand nettoyage digital :1️⃣ Pourquoi je refais mon compte Pinterest : ce qui a changé dans ma stratégie et pourquoi ce média reste un pilier de ma visibilité.2️⃣ La couverture de profil : comment donner un vrai coup de frais à ton image de marque dès la première impression.3️⃣ Le nom et la description du compte : les mots-clés qui comptent (et ceux que j'ai choisis).4️⃣ Le tri des tableaux : comment j'ai supprimé, fusionné ou réorganisé mes tableaux pour booster la clarté et l'efficacité.5️⃣ La couverture des tableaux : mes astuces pour créer un ensemble cohérent, visuel et impactant.Si toi aussi tu sens que ton Pinterest a besoin d'un petit lifting pour redevenir un vrai moteur de trafic, cet épisode est pour toi

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Stephan Rathgeber. Stephan ist Autor, Dozent und Gründer und Geschäftsführer von Rathgeber Consulting und berät Unternehmen unter anderem zu den Themen New Work, B2B-Marketing und Leadership. Davor war er Vice President Brand & Marketing bei New Work, ehemals Xing. In der heutigen Folge sprechen wir darüber, warum Corporate Influencing für jedes Unternehmen ein No-Brainer ist, wie man die richtigen Personen auswählt und warum es langfristig sogar hilft, Mitarbeitende zu halten. Außerdem sprechen wir darüber, welche Plattformen relevant sind und wie man Corporate Influencer Programme professionell aufbaut.____________________________________________Hier kannst du Stephan erreichen: Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/stephanrathgeber/____________________________________________Unternehmen: Rathgeber Consulting Webseite: https://www.rathgeber-consulting.comSchaffensgeist: https://www.schaffensgeist.com/corporate-influencer____________________________________________Wichtige Links: Karin Schillak: https://www.linkedin.com/in/karinaschillack/Thomas Herzberger: https://www.linkedin.com/in/herzberger/Marina Zayats: https://www.linkedin.com/in/marinazayats/Britta Behrens: https://www.linkedin.com/in/britta-behrens-linked-in-marketing-und-social-selling-expertin/Allianz: https://www.allianz.deStadtsparkasse Düsseldorf: ⁠https://www.sskduesseldorf.de/de/home.html⁠Dr. Walter Reiseversicherungen: ⁠https://www.dr-walter.com⁠K+S: ⁠https://www.kpluss.com/de-de/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Comment booster votre podcast sans vous épuiser ? Publier deux fois par semaine : bonne idée ou fausse bonne stratégie ?Dans ce nouvel épisode de Tips, je réponds à une question que beaucoup de podcasteurs se posent : “Est-ce que je dois publier plus d'épisodes pour faire décoller mon podcast ?”On entend souvent dire qu'une recette miracle pour augmenter l'audience de son podcast, serait d'augmenter son rythme de publication. Mais est-ce vraiment la meilleure stratégie pour votre émission podcast ? Ou est-ce que ça risque plutôt de vous mener à l'épuisement… et au fameux podfading ?

Drop us a message!Great marketing isn't just seen… it's accessible, inclusive, and real.In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity.Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams can play in shaping more inclusive digital spaces.We also dig into the trend of EGC - employee-generated content - where brands empower employees to create content that's less polished but far more human, and how this changes the way we think about content quality and brand storytelling.If you want to understand how accessibility and authenticity together can build deeper trust with audiences, this conversation is for you.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it's that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims about the professional sales mindset every host needs. We dive into why you are always selling—the idea of listening, your content, and your expertise—even if no money is exchanged.This week, episode 239 of Podcasting Unlocked is about the professional sales mindset for podcast engagement! Morris Sims began his career as a Chemical Engineer. 5 years later, he decided to do something fun; he joined New York Life Insurance Company to sell Financial Services. 32 years later he retired after 20 years in New York as the Vice President and Chief Learning Officer in charge of training for all the Financial Services Professionals and Managers. Now, 8 years later, Morris is hosting his 3rd podcast, The Commission Code, and runs his own consulting and training company.  His clients are business owners looking for help and guidance to increase their revenue and have more time to enjoy it.In this episode of Podcasting Unlocked, Morris Sims is sharing the importance of approaching sales as helping others and actionable steps you can take right now to devise a strategy that makes it easy for your audience to buy into your show. Morris and I also chat about the following: You Are Always Selling: As a podcast host, you are constantly selling the idea of people listening to your podcast, selling your content, and selling yourself as an expert, even when you have nothing to exchange for monetary value.The Professional Mindset Shift: A professional salesperson focuses on the prospect (the listener) and what they need, making it easy for them to buy; an amateur focuses on themselves and forces the sale.The "Hate to Be Sold" Rule: People love to buy (like on Amazon), but they hate to be sold. Your job as a host is to make the process of buying into your show (listening or purchasing a digital course) different from old sales stereotypes.Content as Pre-Selling: Use platforms like LinkedIn to share high-value articles and content, which is a subtle way of selling your ideas and building trust with your audience before you ever ask them to listen to your show.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH MORRIS SIMS:LinkedInsims.rm2017@gmail.comThe Commission Code podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Acheter un château avec sa communauté d'auditeurs, lever 1,3 million d'€ en 7 jours, vivre un crowdfunding à rebondissements, convaincre Léonardo Di Caprio d'être invité d'honneur à l'inauguration… Ce n'est pas un scénario Netflix, c'est l'histoire vraie de Jérémy Nabais, podcasteur , créateur de contenus et entrepreneur dans l'immobilier.Dans cet épisode, Jérémy raconte comment son podcast a changé sa vie et l'a mené à un projet aussi fou qu'inspirant : rénover un château, en faire une aventure collective, qu'il documente en mode build in public via son podcast "Ça fait un bail !" et son compte Instagram "Chateau Story".Dans cette conversation ultra transparente, on parle de :l'impact concret d'un podcast sur son projet entrepreneurial,comment il a eu l'idée d'acheter un chateau, et de mobiliser sa communauté pour financer l'achat,les coulisses d'un crowdfunding en 7 jours chrono,les moments de galère où tout aurait pu s'arrêter,et les stratégies qu'il utilise aujourd'hui pour entretenir l'élan, fédérer autour du projet dans la duréeÀ écouter si tu te demandes :→ comment passer d'un podcast à un projet collectif ambitieux,→ comment créer une dynamique communautaire forte (même avec peu de moyens),→ et comment assumer une vision très personnelle… sans jamais faire de compromis sur l'authenticité.Jérémy partage avec générosité, recul et une bonne dose d'humour les leçons de son aventure entrepreneuriale bien rocambolesque. Et toi, tu ferais quoi avec 1,3 million et un château vide à rénover ?Les ressources : Ma masterclasse sur le "Build in Public" GRATUITE : https://eeko.thrivecart.com/build-in-public/Le post d'appel à investir de Jérémy : https://www.linkedin.com/posts/martinmenez_investissement-chateau-immobilier-activity-7086964059496923137-H9v6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAVaZKwBLl-Wj6j-Xd0YweeFVsM9bROG6ec

Drop us a message!Big marketing ideas often stall before they start, whether it's internal red tape or shifting platform rules.In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement.We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, as well as rethinking content strategies for 2025, focusing on saves, shares, comments, and dwell time as the new measures of success.If you're ready to cut through complexity, win support, and adapt your content to where algorithms are heading, this episode will show you how.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty  when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place of genuine connection and integrity, ensuring your show remains a force for good. This week, episode 238 of Podcasting Unlocked is about why your podcast cadence is a strategic decision! Shanti spent 20+ years in media sales, leading sales execs and teams at top national companies to achieve goals in highly-competitive marketplaces. She experienced the magic that happens by fostering corporate cultures built on authenticity, empowerment, mutual accountability, trust - and fun. Her video podcast, Stories We Haven't Shared, is a campfire-style interview series where underrepresented/marginalized people talk about the extra layers we navigate as we wind our way into the already-complicated career landscape.In this episode of Podcasting Unlocked, Shanti Joy Gold is sharing the importance of adjusting your podcast cadence as necessary to avoid burnout and actionable steps you can take right now to form genuine connections with your guests. Shanti and I also chat about the following: Don't view changing your podcast cadence as a failure; see it as a smart seasonal transition that protects your own capacity while ensuring you continue to show up well for your audience.Whether you're pitching a guest or asking someone to be on your show, the act is a form of selling. It must be done with genuine interaction and from a place of integrity.Help your guests succeed! Provide them with simple sales training or guidance so they know how to positively sell themselves and their mission to your audience, ensuring a win-win for everyone.Focus on building a genuine connection in all your guest outreach efforts, moving beyond just transactional requests to maintain the integrity of your podcast.What is one boundary you can put in place this week to protect your podcast capacity?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH SHANTI JOY GOLD:WebsiteStories We Haven't Shared podcastLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Drop us a message!Engineering audiences are some of the toughest to engage. They're data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance?In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both.We unpack how engineers consume content differently, how to translate complex, data-heavy messages into narratives that resonate, and the most common mistakes marketers make when trying to reach technical stakeholders.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Send us a textIn this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.Eric shares his journey from Vox Media to building Incremental Media's podcast division from the ground up. We discuss:The Evolution of Podcast AdvertisingHow podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and engagementThe rise of podcasts as a core channel for brands seeking diversificationDemystifying Podcast AttributionWhy promo codes only tell part of the storyHow tools like Podscribe bring digital-style tracking to podcastsUnderstanding the real ROI of podcast campaignsFinding the Right Fit for BrandsWhy “considered purchases” outperform impulse buysHow niche podcasts often deliver stronger results than large showsThe importance of testing across multiple categories—not just your own industryGetting Started with Podcast AdvertisingPractical steps to launch a test campaignBudget flexibility and how to avoid overspendingWhy partnering with experts can help you identify the right showsKey Takeaways for MarketersStorytelling and authenticity make podcast ads powerfulData and attribution tools are critical for measuring successDiversification matters—sometimes the best-performing shows aren't what you expectConnect with Eric Smith:LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/Website: https://www.incrementalmedia.com/Whether you're a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences.Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She's the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of F*CK FEARLESS: Making The Brave Leap.In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way. Heather and I also chat about the following: The unique partnership that is co-hosting a podcast.Tailoring your podcast pitches to be unique and align with your guest's goals as well as your own.Choosing to subtly integrate your business into your podcast instead of it taking center stage.Embracing intentional risk for creative success and reframing failure.The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it's a new pitch strategy or a content format change.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HEATHER VICKERY:LinkedInYouTubeWas It Chance? PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn PaigeProud member of the Feminist Podcasters Collective.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Ryan Estes, Founder of Kitcaster, to share how he has helped 800+ startup founders and CEOs harness the power of podcast guesting. Ryan reveals how authentic conversations can raise millions, build stronger brands, and even shape how AI perceives businesses. He breaks down the challenges small business owners face, from fear to growth, and explains why showing up consistently is the ultimate differentiator. With real case studies and proven results, this episode is packed with insights on turning podcasts into a growth engine. Key Takeaways for Small Business Owners: The Power of Podcast Guesting – Ryan explains how appearing on podcasts helps founders and CEOs build authority, attract customers, and even secure funding. Fear is Universal in Business – Whether raising $300M in venture capital or running a bootstrapped startup, all entrepreneurs face fear and pressure—and acknowledging it is key to growth. Authenticity Wins in the Market – Passion, care for customers, and a personal voice are what truly differentiate businesses in competitive industries. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Podcasts Influence AI Training Data – Ryan highlights how large language models like ChatGPT use podcast content for training, making consistent podcasting a way to shape how AI “sees” your brand. Million-Dollar Results – Case studies show founders raising millions and generating seven-figure revenues directly from podcast interviews arranged by Kitcaster. Consistency Beats Perfection – Ryan's advice: don't judge yourself until your 100th piece of content; give yourself space to make mistakes and learn while building your brand presence. One action small business owners can take: According to Ryan Estes, one action small business owners can take is to openly share their story – through podcasts, social media, or direct outreach – because authentic communication is the key to building trust and driving growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Welcome to a brand-new season of The Podcast Space! In this episode, I'm pulling back the curtain on:What you can expect from Season 4 — topics, formats, and epic guestsThe behind-the-scenes of my summer growth experimentsWhat worked, what didn't, and how you can apply these lessons to your own showIf you've ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to take action.What's coming in Season 4This season, I'll be mixing solo episodes with a few interviews to give you a broader podcasting perspective. Our two core content pillars are content strategy and marketing, so you can expect episodes on monetization, avoiding ROI mistakes, how to make the most of YouTube's new features, and creative formats that fit busy entrepreneurs.I'm also thrilled to welcome dream guest Denise Duffield-Thomas, a money mindset coach whose show has been one of my personal favorites for years. It's a reminder that persistence pays off — this was my third pitch to her team, and it worked. If you've been hesitating to reach out to your own dream guests, let this be encouragement not to give up.Chapters:00:01:00 — Content pillars + what's new this season00:04:00 — Dream guest announcement (and reminder not to give up pitching!)00:06:00 — New formats, tools, and industry shifts to watch00:08:00 — Growth experiments recap: newsletter, YouTube, guesting, and more00:14:00 — SEO shifts, AI tools, and website optimization00:16:00 — Lessons from Podcast Movement & multilingual strategies00:18:00 — Writing a book? Early market research insights00:19:30 — Why flexibility is key to podcast growth in 202500:20:00 — Wrap-up and call to actionResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s4-105-season-4-preview-and-summer-podcast-marketing-experiences-revealedSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In dieser Folge von „Ehrlich gesagt“ spreche ich mit Juliana Käfer (www.julianakaefer.at) ganz offen und direkt über das, was wirklich zählt, wenn Du als Coach, Berater:in oder Personenmarke Social Selling und Content Marketing endlich wirksam einsetzen willst. Du erfährst, wie Du Dich mit ehrlichem Social Media und Podcast Marketing von der grauen Masse abhebst, Vertrauen aufbaust und dabei ganz Du selbst bleibst. Was erwartet Dich konkret? Selbstverantwortung & echte Positionierung: Warum sich gerade Coaches und Consultants nicht mehr hinter Ausreden verstecken sollten und wie Du mit klarer Haltung ins Tun kommst – für mehr Sichtbarkeit und mehr Geschäftserfolg. Vertrauen aufbauen durch Podcast & Content Marketing: Du erfährst aus erster Hand, wie ein Podcast weit mehr ist als ein Marketingtool – und wie Du ihn gezielt nutzt, damit Deine Zielgruppe Dich kennt, schätzt und Dir vertraut. Wert, Angebot & Umsetzung im Reality-Check: Gemeinsam diskutieren wir Klartext über Preise, Positionierung und den Mut, neue Wege (z.B. Gruppenprogramme oder skalierbare Angebote) zu gehen – damit Social Selling wirklich für Dich funktioniert. Was hast Du davon? Du bekommst Klarheit für Deine nächsten Schritte, alltagstaugliche Inspiration statt leerer Versprechen und ehrliche Insights, wie Social Media und Podcasts für Dich arbeiten können – egal, ob Du noch am Anfang stehst oder ein paar Umwege hinter Dir hast. Alles basierend auf Authentizität, Ehrlichkeit, Nahbarkeit und gegenseitigem Respekt. Du willst nicht länger an der Seitenlinie zusehen, sondern als Original wahrgenommen werden, das vertrauensvoll Kund:innen gewinnt? Dann hör direkt rein – und abonniere den Podcast, wenn Du keine Folge mehr verpassen willst! Das angesprochene Interview mit Juliana aus dem Jahre 2022 findest du hier: https://open.spotify.com/episode/2Mw9cZy3UhtsF1IsuMgwHA?si=KRwVjH17RT6di8-qiAWWPg ____ Dein nächster Schritt: Von der Hörer:in zur Macher:in Du spürst, dass ein Podcast der richtige Hebel für dich ist, aber weißt nicht, wie du deine Expertise in ein fesselndes Format gießt? Als strategischer Podcast-Coach verbinde ich Marketing-Erfahrung seit 2006 mit der Tiefe eines systemischen Coaches. Lass uns gemeinsam deine Botschaft auf den Punkt bringen. ➡️ Buche dein kostenloses Strategie-Gespräch: http://teddy.click/zusammenarbeit Kostenlose Tools & Ressourcen für deinen Start 5-Tage-Podcast-Challenge: Starte deinen Podcast, ohne Technikfrust & Perfektionsdruck – in 5 Tagen. ➡️ http://teddy.click/challenge Podcast-Selbsttest: Finde in 3 Minuten heraus, ob ein Podcast wirklich zu dir passt. ➡️ http://teddy.click/podcasttest Wollen wir in Verbindung bleiben? Ich freue mich über den Austausch mit dir auf meinen Kanälen: LinkedIn: http://linkedin.theangryteddy.com Instagram: http://instagram.theangryteddy.com Facebook: http://facebook.theangryteddy.com Hat dir diese Folge gefallen? Ich stecke viel Herzblut in diesen Podcast. Wenn du meine Arbeit unterstützen möchtest, ist eine ⭐⭐⭐⭐⭐ Bewertung auf Apple Podcasts oder Spotify die wertvollste Währung. Danke für deine Hilfe! Bei Feedback oder Fragen, schreib mir gerne an: daniel@theangryteddy.com Mein Podcast-Setup Mischer: Rodecaster Pro https://amzn.to/3hWVoKP * Mikrofon: Rode Podmic https://amzn.to/3hYABXg * Kopfhörer: AKG K240 https://amzn.to/3upNRqp * Aufnahmegerät: Zoom H5 https://amzn.to/3wAdFl4 * * Affiliate Link: Beim Kauf über diesen Link erhalte ich eine kleine Provision. Für dich entstehen keine zusätzlichen Kosten.

If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and build a lasting impact. This week, episode 233 of Podcasting Unlocked is about podcast monetization for purpose-driven creators! Katherine Lacefield is a philanthropic partner with 20+ years of experience empowering organizations and individuals for positive community impact. Her expertise spans fundraising strategy, monthly and major donations, peer-to-peer campaigns, global grantmaking, animal welfare, and sustainable development. As the founder of Just Be Cause Consulting and host of The Just Be Cause Podcast, Katherine helps nonprofits re-engage with fundraising. She has supported many in establishing sustainable funding, from grassroots groups to international organizations.In this episode of Podcasting Unlocked, Katherine Lacefield is sharing the importance of leveraging your podcast for more fundraising opportunities and actionable steps you can take right now to build trust with your audience while utilizing sponsorships. Katherine and I also chat about the following: How your show can act as a strategic tool to get your message in front of potential clients and attract the people you want to work with.Other ways besides ads to monetize your show like live coaching sessions, affiliate marketing, or using your podcast to promote services that help you with fundraising.Using audience surveys to get clear on what your listeners are struggling with.Allowing your podcast to grow and evolve naturally over time.Your podcast is a tool for thought leadership and creating change. By being strategic with your content and listening to your audience, you can transform your show into a powerful engine for making a positive impact.What's one way you can use your podcast to create change this week?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATHERINE LACEFIELD:LinkedInInstagramThe Just Be Cause podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Du willst wissen, wie du dich als Coach, Berater:in oder Personenmarke wirklich unverwechselbar und erfolgreich positionierst? Ich spreche mit Peter Wagner (https://https://betaboards.at/)– einem Mann, der nicht nur ein Snowboard-Unternehmen vom Wohnzimmer aus aufgebaut hat, sondern aus Prinzip authentisch und ehrlich lebt. Hier bekommst du Inspiration ohne Chichi, Klartext und jede Menge Praxistipps für deinen eigenen Markterfolg.

Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators! Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let's face it: kindness sells way better.In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy. Kat and I also chat about the following: Moving away from marketing that relies on fear or scarcity messaging.Approaching holiday messaging with consideration and compassion.Showing up as human for your audience and letting them know how much of a difference they make in your business.Being intentional and deliberate about the words you choose for your products and sales copy.Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ LINKS MENTIONED:The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie PattersonSix Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie PattersonCONNECT WITH KAT KENNAN:LinkedInInstagramBlueskySubstackCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Taylor Swift's engagement isn't just celebrity gossip, it's the biggest podcast marketing lesson of the year.Swifties aren't only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don't).. That's not hype, it's human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host.It doesn't matter if you're a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let's dive in.1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth4:36 – What Swifties Teach Us About Building Fierce Podcast Fans8:44 – The Line Between Manipulation and Genuine Connection10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners Other Episodes You'll Love:5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

If you've been wondering how podcasting can actually fuel your business growth—not just be a side hustle—this episode is for you!I'm chatting with podcast expert Jen Rogers about why podcasting is one of the smartest business strategies for building authority, attracting aligned clients, and creating long-term momentum. Jen shares her insider tips on:

Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we're talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.Katie and I also chat about the following: The impact of AI on social media and podcasting.Katie's “Awareness to Action” 4-step strategy for social media posts.The importance of having a consistent posting cadence, whatever it may be.How to engage with your ideal clients and bring them over to your podcast.Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATIE BRINKLEY:WebsiteInstagramLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Feeling overwhelmed by all the podcast growth advice out there? You're not alone. With so many strategies and tools being shared online, it's easy to get stuck wondering what will actually move the needle for your show.   In this episode, we speak with Chris Stone, podcast strategist, writer of Podcast Strategy Weekly, and founder of Podcast Crew.   You'll hear: -The Podcast Marketing Map framework that went viral on LinkedIn, breaking podcast growth into four clear zones: owned, earned, paid, and bartered. -Which strategies are truly worth your time (and which ones are overrated) if you're short on budget or bandwidth. -Practical, underutilized tactics, from reusing old podcast feeds to leveraging newsletters, that most podcasters are missing. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/  

You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today's episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community! In this episode of Podcasting Unlocked, I'm sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners. I also chat about the following: My experience joining a podcast community - what drew me in and why.How to cater to your audience's interests and values.Choosing the right platform to allow for two-way conversation.The importance of a code of conduct and monitoring engagement.Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

This is the 4th episode in my 6-part Authority Short Cuts series, designed to give you quick, high-impact ways to amplify your visibility, credibility, and client attraction. What if instead of fighting for a split second of attention on social media, you had your ideal client's full focus for twenty, thirty, even forty minutes every single week? That's the power of podcasting. It's not just content – it's an authority amplifier that builds trust faster than any algorithm can deliver. In episode 454 of the Amplify Your Success Podcast, I'll show you why now is the perfect time to launch a podcast, how hosting positions you as the trusted authority in your space, and the simple mindset shifts that keep your show consistent and client-attracting long term. If you're ready to stop chasing visibility hacks and start building real authority, this episode is your roadmap to making podcasting your most valuable business growth strategy.   Key Takeaways: [02:15] Why podcasting works better than social media for building deep trust. [05:07] How a podcast creates a 24/7 client attraction engine that never burns out. [07:22] The authority boost that happens when you're the host, not just the guest. [11:48] The real key to growth: consistency over perfection. [14:55] How podcasting creates a long-tail marketing effect that compounds over time. [18:20] Common mistakes entrepreneurs make when starting a podcast (and how to avoid them). [22:36] The mindset shift that helps you stay in the game for years, not months.   Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Authority Brand Podcast Toolkit: Create a profitable podcast that amplifies your impact, builds credibility and builds desire with your ideal clients. Inside this toolkit, you'll get the step-by-step system to launch your own podcast – without the costly missteps that keep most experts stuck. Get your toolkit here