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Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Stephan Rathgeber. Stephan ist Autor, Dozent und Gründer und Geschäftsführer von Rathgeber Consulting und berät Unternehmen unter anderem zu den Themen New Work, B2B-Marketing und Leadership. Davor war er Vice President Brand & Marketing bei New Work, ehemals Xing. In der heutigen Folge sprechen wir darüber, warum Corporate Influencing für jedes Unternehmen ein No-Brainer ist, wie man die richtigen Personen auswählt und warum es langfristig sogar hilft, Mitarbeitende zu halten. Außerdem sprechen wir darüber, welche Plattformen relevant sind und wie man Corporate Influencer Programme professionell aufbaut.____________________________________________Hier kannst du Stephan erreichen: Linkedin: https://www.linkedin.com/in/stephanrathgeber/____________________________________________Unternehmen: Rathgeber Consulting Webseite: https://www.rathgeber-consulting.comSchaffensgeist: https://www.schaffensgeist.com/corporate-influencer____________________________________________Wichtige Links: Karin Schillak: https://www.linkedin.com/in/karinaschillack/Thomas Herzberger: https://www.linkedin.com/in/herzberger/Marina Zayats: https://www.linkedin.com/in/marinazayats/Britta Behrens: https://www.linkedin.com/in/britta-behrens-linked-in-marketing-und-social-selling-expertin/Allianz: https://www.allianz.deStadtsparkasse Düsseldorf: https://www.sskduesseldorf.de/de/home.htmlDr. Walter Reiseversicherungen: https://www.dr-walter.comK+S: https://www.kpluss.com/de-de/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
Comment booster votre podcast sans vous épuiser ? Publier deux fois par semaine : bonne idée ou fausse bonne stratégie ?Dans ce nouvel épisode de Tips, je réponds à une question que beaucoup de podcasteurs se posent : “Est-ce que je dois publier plus d'épisodes pour faire décoller mon podcast ?”On entend souvent dire qu'une recette miracle pour augmenter l'audience de son podcast, serait d'augmenter son rythme de publication. Mais est-ce vraiment la meilleure stratégie pour votre émission podcast ? Ou est-ce que ça risque plutôt de vous mener à l'épuisement… et au fameux podfading ?
Drop us a message!Great marketing isn't just seen… it's accessible, inclusive, and real.In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity.Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams can play in shaping more inclusive digital spaces.We also dig into the trend of EGC - employee-generated content - where brands empower employees to create content that's less polished but far more human, and how this changes the way we think about content quality and brand storytelling.If you want to understand how accessibility and authenticity together can build deeper trust with audiences, this conversation is for you.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
139 | Ich nehme dich mit auf eine kleine Reise zurück zu meinem Start in die Vollzeitselbstständigkeit - und teile die Dinge, die 2020 schon auf Instagram funktioniert haben und heute wichtiger sind denn je.Wir sprechen darüber,✨ warum du dich nicht von jedem Algorithmus-Update stressen lassen solltest
Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it's that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims about the professional sales mindset every host needs. We dive into why you are always selling—the idea of listening, your content, and your expertise—even if no money is exchanged.This week, episode 239 of Podcasting Unlocked is about the professional sales mindset for podcast engagement! Morris Sims began his career as a Chemical Engineer. 5 years later, he decided to do something fun; he joined New York Life Insurance Company to sell Financial Services. 32 years later he retired after 20 years in New York as the Vice President and Chief Learning Officer in charge of training for all the Financial Services Professionals and Managers. Now, 8 years later, Morris is hosting his 3rd podcast, The Commission Code, and runs his own consulting and training company. His clients are business owners looking for help and guidance to increase their revenue and have more time to enjoy it.In this episode of Podcasting Unlocked, Morris Sims is sharing the importance of approaching sales as helping others and actionable steps you can take right now to devise a strategy that makes it easy for your audience to buy into your show. Morris and I also chat about the following: You Are Always Selling: As a podcast host, you are constantly selling the idea of people listening to your podcast, selling your content, and selling yourself as an expert, even when you have nothing to exchange for monetary value.The Professional Mindset Shift: A professional salesperson focuses on the prospect (the listener) and what they need, making it easy for them to buy; an amateur focuses on themselves and forces the sale.The "Hate to Be Sold" Rule: People love to buy (like on Amazon), but they hate to be sold. Your job as a host is to make the process of buying into your show (listening or purchasing a digital course) different from old sales stereotypes.Content as Pre-Selling: Use platforms like LinkedIn to share high-value articles and content, which is a subtle way of selling your ideas and building trust with your audience before you ever ask them to listen to your show.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH MORRIS SIMS:LinkedInsims.rm2017@gmail.comThe Commission Code podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Acheter un château avec sa communauté d'auditeurs, lever 1,3 million d'€ en 7 jours, vivre un crowdfunding à rebondissements, convaincre Léonardo Di Caprio d'être invité d'honneur à l'inauguration… Ce n'est pas un scénario Netflix, c'est l'histoire vraie de Jérémy Nabais, podcasteur , créateur de contenus et entrepreneur dans l'immobilier.Dans cet épisode, Jérémy raconte comment son podcast a changé sa vie et l'a mené à un projet aussi fou qu'inspirant : rénover un château, en faire une aventure collective, qu'il documente en mode build in public via son podcast "Ça fait un bail !" et son compte Instagram "Chateau Story".Dans cette conversation ultra transparente, on parle de :l'impact concret d'un podcast sur son projet entrepreneurial,comment il a eu l'idée d'acheter un chateau, et de mobiliser sa communauté pour financer l'achat,les coulisses d'un crowdfunding en 7 jours chrono,les moments de galère où tout aurait pu s'arrêter,et les stratégies qu'il utilise aujourd'hui pour entretenir l'élan, fédérer autour du projet dans la duréeÀ écouter si tu te demandes :→ comment passer d'un podcast à un projet collectif ambitieux,→ comment créer une dynamique communautaire forte (même avec peu de moyens),→ et comment assumer une vision très personnelle… sans jamais faire de compromis sur l'authenticité.Jérémy partage avec générosité, recul et une bonne dose d'humour les leçons de son aventure entrepreneuriale bien rocambolesque. Et toi, tu ferais quoi avec 1,3 million et un château vide à rénover ?Les ressources : Ma masterclasse sur le "Build in Public" GRATUITE : https://eeko.thrivecart.com/build-in-public/Le post d'appel à investir de Jérémy : https://www.linkedin.com/posts/martinmenez_investissement-chateau-immobilier-activity-7086964059496923137-H9v6?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAVaZKwBLl-Wj6j-Xd0YweeFVsM9bROG6ec
Drop us a message!Big marketing ideas often stall before they start, whether it's internal red tape or shifting platform rules.In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement.We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, as well as rethinking content strategies for 2025, focusing on saves, shares, comments, and dwell time as the new measures of success.If you're ready to cut through complexity, win support, and adapt your content to where algorithms are heading, this episode will show you how.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
138 | In dieser sehr persönlichen Folge nehme ich dich mit hinter die Kulissen von Mut.Marketing - und meinem aktuellen Alltag zwischen Wettkampfvorbereitung & Business-Wachstum. Wir sprechen darüber, ✨ warum ich in den letzten Wochen weniger präsent war,
https://youtube.com/playlist?list=PL2E2F6k95pfPr5h9rURTThEXQJKcI1A3A&si=nWYQYckIgf5FLi94 : Mes vidéos sur Meta Ads☎️ Prendre RDV avec Make Sense : https://ms4d.io/hoWvB
Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place of genuine connection and integrity, ensuring your show remains a force for good. This week, episode 238 of Podcasting Unlocked is about why your podcast cadence is a strategic decision! Shanti spent 20+ years in media sales, leading sales execs and teams at top national companies to achieve goals in highly-competitive marketplaces. She experienced the magic that happens by fostering corporate cultures built on authenticity, empowerment, mutual accountability, trust - and fun. Her video podcast, Stories We Haven't Shared, is a campfire-style interview series where underrepresented/marginalized people talk about the extra layers we navigate as we wind our way into the already-complicated career landscape.In this episode of Podcasting Unlocked, Shanti Joy Gold is sharing the importance of adjusting your podcast cadence as necessary to avoid burnout and actionable steps you can take right now to form genuine connections with your guests. Shanti and I also chat about the following: Don't view changing your podcast cadence as a failure; see it as a smart seasonal transition that protects your own capacity while ensuring you continue to show up well for your audience.Whether you're pitching a guest or asking someone to be on your show, the act is a form of selling. It must be done with genuine interaction and from a place of integrity.Help your guests succeed! Provide them with simple sales training or guidance so they know how to positively sell themselves and their mission to your audience, ensuring a win-win for everyone.Focus on building a genuine connection in all your guest outreach efforts, moving beyond just transactional requests to maintain the integrity of your podcast.What is one boundary you can put in place this week to protect your podcast capacity?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH SHANTI JOY GOLD:WebsiteStories We Haven't Shared podcastLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Vous avez l'impression que la promotion de votre podcast vous prend une éternité ?Dans cet épisode de Tips, je vous dévoile comment rester visible et faire grandir votre audience en seulement 1h par semaine, sans stress et sans prise de tête.Je suis Emma Potier, Head of Brand Content chez Ausha, et dans Tips, on parle podcast marketing avec des astuces concrètes pour augmenter l'audience de votre émission.Dans cet épisode, je vous explique comment, avec une routine ultra-simple chaque semaine, vous pouvez mettre en place une véritable stratégie marketing qui va transformer votre façon de promouvoir votre podcast.On va parler de titres accrocheurs, de descriptions optimisées, de Smartlink et de la façon d'intégrer naturellement ces conseils podcast dans votre routine. En moins d'1h par semaine, vous allez apprendre à créer trois posts impactants, à rendre vos épisodes plus faciles à trouver sur Apple Podcasts et Spotify, et à fidéliser vos auditeurs comme jamais.Alors, prêts à booster et à faire la promotion de votre podcast sans y passer des heures ?Écoutez cet épisode et découvrez comment faire grandir votre audience avec des astuces concrètes.Et si cet épisode vous plaît, laissez 5 étoiles sur votre plateforme d'écoute préférée !-----Tips est un podcast propulsé par Ausha, la première plateforme marketing pour les podcasteurs.Avec Ausha vous avez accès à :✅ Hébergement et diffusion illimitée✅ Visibilité sur 21 plateformes✅ Outils Marketing puissants dédiés au podcast (Newsletter, Smartlink, Smartplayer, Clip Video, Social Media Manager)✅ Outil de tracking de visibilité sur les plateformes d'écoute (PSO Control Panel)✅ Analyse détaillée des performances✅ Monétisation innovanteRejoignez Ausha, votre meilleur allié pour rentre visible votre podcast sur Apple Podcasts et Spotify.Pour essayer Ausha
Drop us a message!Engineering audiences are some of the toughest to engage. They're data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance?In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both.We unpack how engineers consume content differently, how to translate complex, data-heavy messages into narratives that resonate, and the most common mistakes marketers make when trying to reach technical stakeholders.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!
Du veröffentlichst regelmäßig neue Podcast-Folgen, investierst Zeit, Energie und Herzblut – aber es kommt einfach nichts zurück. Keine Nachrichten. Keine Anfragen. Keine steigenden Hörerzahlen. Und du fragst dich irgendwann: Bringt das überhaupt was? Genau diese Phase ist tückisch – und gleichzeitig entscheidend. Denn was viele als Scheitern interpretieren, ist in Wahrheit oft der Punkt, an dem sich Wirkung leise, aber tief beginnt aufzubauen. In dieser Folge zeige ich dir: - warum gerade der Stillstand ein Zeichen für echten Fortschritt sein kann, - was hinter dem „Podcast-Plateau“ wirklich steckt, - und wie du jetzt weitermachst – ohne dich zu verbiegen oder auszubrennen. Wenn du dich an diesem Punkt wiedererkennst, dann hör jetzt unbedingt rein. Links zur Folge:
#259: Podcasting ist mehr als nur ein Trend. In dieser Folge erfährst du, wie ein Podcast dein Business nachhaltig stärken kann – von der einzigartigen Verbindung durch deine Stimme bis hin zur langfristigen Sichtbarkeit. Ich zeige dir, warum ein Podcast einfacher ist als Video, wie du damit perfekt netzwerken kannst und weshalb du dir keine Sorgen um Pausen oder Algorithmen machen musst. Viel Spaß beim Hören, deine Anika
Send us a textIn this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.Eric shares his journey from Vox Media to building Incremental Media's podcast division from the ground up. We discuss:The Evolution of Podcast AdvertisingHow podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and engagementThe rise of podcasts as a core channel for brands seeking diversificationDemystifying Podcast AttributionWhy promo codes only tell part of the storyHow tools like Podscribe bring digital-style tracking to podcastsUnderstanding the real ROI of podcast campaignsFinding the Right Fit for BrandsWhy “considered purchases” outperform impulse buysHow niche podcasts often deliver stronger results than large showsThe importance of testing across multiple categories—not just your own industryGetting Started with Podcast AdvertisingPractical steps to launch a test campaignBudget flexibility and how to avoid overspendingWhy partnering with experts can help you identify the right showsKey Takeaways for MarketersStorytelling and authenticity make podcast ads powerfulData and attribution tools are critical for measuring successDiversification matters—sometimes the best-performing shows aren't what you expectConnect with Eric Smith:LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/Website: https://www.incrementalmedia.com/Whether you're a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences.Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you! Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She's the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of F*CK FEARLESS: Making The Brave Leap.In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way. Heather and I also chat about the following: The unique partnership that is co-hosting a podcast.Tailoring your podcast pitches to be unique and align with your guest's goals as well as your own.Choosing to subtly integrate your business into your podcast instead of it taking center stage.Embracing intentional risk for creative success and reframing failure.The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it's a new pitch strategy or a content format change.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HEATHER VICKERY:LinkedInYouTubeWas It Chance? PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn PaigeProud member of the Feminist Podcasters Collective.
He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Ryan Estes, Founder of Kitcaster, to share how he has helped 800+ startup founders and CEOs harness the power of podcast guesting. Ryan reveals how authentic conversations can raise millions, build stronger brands, and even shape how AI perceives businesses. He breaks down the challenges small business owners face, from fear to growth, and explains why showing up consistently is the ultimate differentiator. With real case studies and proven results, this episode is packed with insights on turning podcasts into a growth engine. Key Takeaways for Small Business Owners: The Power of Podcast Guesting – Ryan explains how appearing on podcasts helps founders and CEOs build authority, attract customers, and even secure funding. Fear is Universal in Business – Whether raising $300M in venture capital or running a bootstrapped startup, all entrepreneurs face fear and pressure—and acknowledging it is key to growth. Authenticity Wins in the Market – Passion, care for customers, and a personal voice are what truly differentiate businesses in competitive industries. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Podcasts Influence AI Training Data – Ryan highlights how large language models like ChatGPT use podcast content for training, making consistent podcasting a way to shape how AI “sees” your brand. Million-Dollar Results – Case studies show founders raising millions and generating seven-figure revenues directly from podcast interviews arranged by Kitcaster. Consistency Beats Perfection – Ryan's advice: don't judge yourself until your 100th piece of content; give yourself space to make mistakes and learn while building your brand presence. One action small business owners can take: According to Ryan Estes, one action small business owners can take is to openly share their story – through podcasts, social media, or direct outreach – because authentic communication is the key to building trust and driving growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Welcome to a brand-new season of The Podcast Space! In this episode, I'm pulling back the curtain on:What you can expect from Season 4 — topics, formats, and epic guestsThe behind-the-scenes of my summer growth experimentsWhat worked, what didn't, and how you can apply these lessons to your own showIf you've ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to take action.What's coming in Season 4This season, I'll be mixing solo episodes with a few interviews to give you a broader podcasting perspective. Our two core content pillars are content strategy and marketing, so you can expect episodes on monetization, avoiding ROI mistakes, how to make the most of YouTube's new features, and creative formats that fit busy entrepreneurs.I'm also thrilled to welcome dream guest Denise Duffield-Thomas, a money mindset coach whose show has been one of my personal favorites for years. It's a reminder that persistence pays off — this was my third pitch to her team, and it worked. If you've been hesitating to reach out to your own dream guests, let this be encouragement not to give up.Chapters:00:01:00 — Content pillars + what's new this season00:04:00 — Dream guest announcement (and reminder not to give up pitching!)00:06:00 — New formats, tools, and industry shifts to watch00:08:00 — Growth experiments recap: newsletter, YouTube, guesting, and more00:14:00 — SEO shifts, AI tools, and website optimization00:16:00 — Lessons from Podcast Movement & multilingual strategies00:18:00 — Writing a book? Early market research insights00:19:30 — Why flexibility is key to podcast growth in 202500:20:00 — Wrap-up and call to actionResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s4-105-season-4-preview-and-summer-podcast-marketing-experiences-revealedSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
In dieser Folge von „Ehrlich gesagt“ spreche ich mit Juliana Käfer (www.julianakaefer.at) ganz offen und direkt über das, was wirklich zählt, wenn Du als Coach, Berater:in oder Personenmarke Social Selling und Content Marketing endlich wirksam einsetzen willst. Du erfährst, wie Du Dich mit ehrlichem Social Media und Podcast Marketing von der grauen Masse abhebst, Vertrauen aufbaust und dabei ganz Du selbst bleibst. Was erwartet Dich konkret? Selbstverantwortung & echte Positionierung: Warum sich gerade Coaches und Consultants nicht mehr hinter Ausreden verstecken sollten und wie Du mit klarer Haltung ins Tun kommst – für mehr Sichtbarkeit und mehr Geschäftserfolg. Vertrauen aufbauen durch Podcast & Content Marketing: Du erfährst aus erster Hand, wie ein Podcast weit mehr ist als ein Marketingtool – und wie Du ihn gezielt nutzt, damit Deine Zielgruppe Dich kennt, schätzt und Dir vertraut. Wert, Angebot & Umsetzung im Reality-Check: Gemeinsam diskutieren wir Klartext über Preise, Positionierung und den Mut, neue Wege (z.B. Gruppenprogramme oder skalierbare Angebote) zu gehen – damit Social Selling wirklich für Dich funktioniert. Was hast Du davon? Du bekommst Klarheit für Deine nächsten Schritte, alltagstaugliche Inspiration statt leerer Versprechen und ehrliche Insights, wie Social Media und Podcasts für Dich arbeiten können – egal, ob Du noch am Anfang stehst oder ein paar Umwege hinter Dir hast. Alles basierend auf Authentizität, Ehrlichkeit, Nahbarkeit und gegenseitigem Respekt. Du willst nicht länger an der Seitenlinie zusehen, sondern als Original wahrgenommen werden, das vertrauensvoll Kund:innen gewinnt? Dann hör direkt rein – und abonniere den Podcast, wenn Du keine Folge mehr verpassen willst! Das angesprochene Interview mit Juliana aus dem Jahre 2022 findest du hier: https://open.spotify.com/episode/2Mw9cZy3UhtsF1IsuMgwHA?si=KRwVjH17RT6di8-qiAWWPg ____ Dein nächster Schritt: Von der Hörer:in zur Macher:in Du spürst, dass ein Podcast der richtige Hebel für dich ist, aber weißt nicht, wie du deine Expertise in ein fesselndes Format gießt? Als strategischer Podcast-Coach verbinde ich Marketing-Erfahrung seit 2006 mit der Tiefe eines systemischen Coaches. Lass uns gemeinsam deine Botschaft auf den Punkt bringen. ➡️ Buche dein kostenloses Strategie-Gespräch: http://teddy.click/zusammenarbeit Kostenlose Tools & Ressourcen für deinen Start 5-Tage-Podcast-Challenge: Starte deinen Podcast, ohne Technikfrust & Perfektionsdruck – in 5 Tagen. ➡️ http://teddy.click/challenge Podcast-Selbsttest: Finde in 3 Minuten heraus, ob ein Podcast wirklich zu dir passt. ➡️ http://teddy.click/podcasttest Wollen wir in Verbindung bleiben? Ich freue mich über den Austausch mit dir auf meinen Kanälen: LinkedIn: http://linkedin.theangryteddy.com Instagram: http://instagram.theangryteddy.com Facebook: http://facebook.theangryteddy.com Hat dir diese Folge gefallen? Ich stecke viel Herzblut in diesen Podcast. Wenn du meine Arbeit unterstützen möchtest, ist eine ⭐⭐⭐⭐⭐ Bewertung auf Apple Podcasts oder Spotify die wertvollste Währung. Danke für deine Hilfe! Bei Feedback oder Fragen, schreib mir gerne an: daniel@theangryteddy.com Mein Podcast-Setup Mischer: Rodecaster Pro https://amzn.to/3hWVoKP * Mikrofon: Rode Podmic https://amzn.to/3hYABXg * Kopfhörer: AKG K240 https://amzn.to/3upNRqp * Aufnahmegerät: Zoom H5 https://amzn.to/3wAdFl4 * * Affiliate Link: Beim Kauf über diesen Link erhalte ich eine kleine Provision. Für dich entstehen keine zusätzlichen Kosten.
If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and build a lasting impact. This week, episode 233 of Podcasting Unlocked is about podcast monetization for purpose-driven creators! Katherine Lacefield is a philanthropic partner with 20+ years of experience empowering organizations and individuals for positive community impact. Her expertise spans fundraising strategy, monthly and major donations, peer-to-peer campaigns, global grantmaking, animal welfare, and sustainable development. As the founder of Just Be Cause Consulting and host of The Just Be Cause Podcast, Katherine helps nonprofits re-engage with fundraising. She has supported many in establishing sustainable funding, from grassroots groups to international organizations.In this episode of Podcasting Unlocked, Katherine Lacefield is sharing the importance of leveraging your podcast for more fundraising opportunities and actionable steps you can take right now to build trust with your audience while utilizing sponsorships. Katherine and I also chat about the following: How your show can act as a strategic tool to get your message in front of potential clients and attract the people you want to work with.Other ways besides ads to monetize your show like live coaching sessions, affiliate marketing, or using your podcast to promote services that help you with fundraising.Using audience surveys to get clear on what your listeners are struggling with.Allowing your podcast to grow and evolve naturally over time.Your podcast is a tool for thought leadership and creating change. By being strategic with your content and listening to your audience, you can transform your show into a powerful engine for making a positive impact.What's one way you can use your podcast to create change this week?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATHERINE LACEFIELD:LinkedInInstagramThe Just Be Cause podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Je suis tombée sur Chloé, un jour sur Instagram, et j'ai tout de suite accroché avec son univers et celui de son podcast Cloclo Club.Depuis bientôt 8 ans, elle alimente ce podcast hybride : tantôt conversations profondes avec des créatives aux parcours multiples, tantôt réflexions personnelles sur le syndrome de l'imposteur, la page blanche, la politisation de la création, la légitimité à créer...Mais derrière ses couleurs pastel et son ton chaleureux, le Cloclo Club est un vrai laboratoire pour Chloé. Un terrain d'expérimentation pour repenser ce qu'est un podcast pro, développer une esthétique personnelle, monétiser sans se trahir… et assumer pleinement une ambition artistique.Coté pro, Chloé est communication & content manager, et vient de se lancer à son compte. C'est très interressant de voir comment elle met ses compétences au service de la communication de son podcast, et démontre encore une fois sa créativité. Aviez vous imaginé que entendre un jour du Reaggeton sur Antipop ? Vous comprendrez en écoutant l'épisode !Et dans cet épisode, Chloé raconte :→ pourquoi elle a choisi de se réapproprier les mots "créative" et "créativité"→ comment elle a fait évoluer son identité visuelle (et pourquoi c'est politique),→ ce qui l'a poussée à lancer un Patreon,→ comment elle transforme aujourd'hui son podcast en vitrine pro de ses compétences,→ et en filigrane, tout ce que ça implique de s'exposer — pour de vrai.Un épisode à écouter si tu veux :→ assumer l'ambition pro de ton podcast,→ transformer ton univers personnel en marque cohérente,→ ou faire évoluer ton projet sans te perdre dans les injonctions.Chloé partage tout ça avec une vraie lucidité et une bonne dose d'autodérision. Son Cloclo Club est une invitation à ne pas choisir entre fond et forme, pro et perso, podcast, écriture et dessin. Et c'est précisément ce qui en fait un projet unique.Tu me diras ce que ça t'a donné envie d'oser, toi ?PS : Je vous préviens, cet épisode est sponsorisé par Rumex...---
Du willst wissen, wie du dich als Coach, Berater:in oder Personenmarke wirklich unverwechselbar und erfolgreich positionierst? Ich spreche mit Peter Wagner (https://https://betaboards.at/)– einem Mann, der nicht nur ein Snowboard-Unternehmen vom Wohnzimmer aus aufgebaut hat, sondern aus Prinzip authentisch und ehrlich lebt. Hier bekommst du Inspiration ohne Chichi, Klartext und jede Menge Praxistipps für deinen eigenen Markterfolg.
Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators! Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let's face it: kindness sells way better.In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy. Kat and I also chat about the following: Moving away from marketing that relies on fear or scarcity messaging.Approaching holiday messaging with consideration and compassion.Showing up as human for your audience and letting them know how much of a difference they make in your business.Being intentional and deliberate about the words you choose for your products and sales copy.Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ LINKS MENTIONED:The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie PattersonSix Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie PattersonCONNECT WITH KAT KENNAN:LinkedInInstagramBlueskySubstackCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Demander à ton audience ce qu'elle veut, c'est tentant. Mais si je te disais… que c'est une (très) mauvaise idée ?Dans cette chronique, je t'explique pourquoi les sondages classiques donnent souvent des résultats inutilisables — et surtout, comment faire mieux. Parce qu'il existe un outil simple, mais ultra-puissant, qui peut t'aider à prendre des décisions alignées ET efficaces pour ton podcast. Son nom : le modèle Kano. Un outil de product management que j'utilise pour comprendre ce qui fait vibrer ton audience… ou ce qui la fait fuir.Dans cet épisode, tu découvriras :pourquoi poser de meilleures questions peut changer la trajectoire de ton podcast,deux erreurs classiques dans les sondages créateurs,comment identifier ce qui crée de la satisfaction (ou du rejet) chez ton audience,deux formulations concrètes à intégrer à ton prochain questionnaire,et comment prioriser tes idées sans perdre ton temps (ni ta motivation).À écouter si tu veux :→ prendre des décisions utiles, pas juste décoratives,→ comprendre ce que ton audience ressent vraiment,→ éviter les fausses bonnes idées (même bien intentionnées).Et si tu veux t'appuyer sur des outils concrets pour faire tes sondages, je te partage mes ressources préférées dans la boîte à outils partagée lors de ton inscription à ma newsletter.Tu me diras ce que tu as envie de tester en premier ?----
Taylor Swift's engagement isn't just celebrity gossip, it's the biggest podcast marketing lesson of the year.Swifties aren't only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don't).. That's not hype, it's human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host.It doesn't matter if you're a Swiftie or not: if you want to learn how to apply listener psychology to turn casual listeners into raving fans who binge your show and buy from you, hit play and let's dive in.1:23 – Why Loyalty, Not Reach, Is the Real Driver of Podcast Growth4:36 – What Swifties Teach Us About Building Fierce Podcast Fans8:44 – The Line Between Manipulation and Genuine Connection10:49 – How Parasocial Relationships Make Your Podcast Binge-Worthy13:42 – Why 1,000 True Fans Will Grow Your Show Faster Than 1M Casual Listeners Other Episodes You'll Love:5 Ways to Create Swiftie-Level Loyalty That Drives Podcast Growth → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
If you've been wondering how podcasting can actually fuel your business growth—not just be a side hustle—this episode is for you!I'm chatting with podcast expert Jen Rogers about why podcasting is one of the smartest business strategies for building authority, attracting aligned clients, and creating long-term momentum. Jen shares her insider tips on:
Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we're talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.Katie and I also chat about the following: The impact of AI on social media and podcasting.Katie's “Awareness to Action” 4-step strategy for social media posts.The importance of having a consistent posting cadence, whatever it may be.How to engage with your ideal clients and bring them over to your podcast.Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KATIE BRINKLEY:WebsiteInstagramLinkedInCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Feeling overwhelmed by all the podcast growth advice out there? You're not alone. With so many strategies and tools being shared online, it's easy to get stuck wondering what will actually move the needle for your show. In this episode, we speak with Chris Stone, podcast strategist, writer of Podcast Strategy Weekly, and founder of Podcast Crew. You'll hear: -The Podcast Marketing Map framework that went viral on LinkedIn, breaking podcast growth into four clear zones: owned, earned, paid, and bartered. -Which strategies are truly worth your time (and which ones are overrated) if you're short on budget or bandwidth. -Practical, underutilized tactics, from reusing old podcast feeds to leveraging newsletters, that most podcasters are missing. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today's episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community! In this episode of Podcasting Unlocked, I'm sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners. I also chat about the following: My experience joining a podcast community - what drew me in and why.How to cater to your audience's interests and values.Choosing the right platform to allow for two-way conversation.The importance of a code of conduct and monitoring engagement.Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Dans cet épisode de Marketing & Influence, j'ai eu le plaisir de recevoir Norbert Tarayre, un chef pas comme les autres , qui nous parle de son parcours unique. Norbert partage avec moi ses débuts dans le monde de la gastronomie, ses collaborations avec la chaîne M6 et comment il a construit une relation de confiance avec eux, notamment à travers ses apparitions dans des émissions culinaires. Il évoque également sa décision de lancer sa propre chaîne YouTube, ses motivations et les défis qu'il a rencontrés pour y parvenir.Cette semaine, Norbert fête également le premier anniversaire de son bar-restaurant, le 19-20, situé à l'hôtel Prince de Galles à Paris.Bonne écoute !#MarketingInfluence #ADMS #Créativité #RéseauxSociaux, #Influenceurs #MarketingDigital #Podcast #ADMSParis #TikTok #Instagram #influencemarketing #cyrilattias-------------------------------------------
Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn't just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for the deaf community! Michael Leung is the CEO and Founder of The Flo Group, who offers affordable, health-focused, open-ear bone conduction hearing devices. Their mission is to empower seniors and individuals with disabilities, especially those with hearing or vision loss, by making transformative technology accessible. They aim to support low-income families and those seeking simpler alternatives to traditional hearing aids. Their vision is global hearing accessibility, allowing anyone to purchase and use their devices without a hearing test.In this episode of Podcasting Unlocked, Michael Leung is sharing the importance of developing affordable, accessible adaptive technology and I share actionable steps you can take right now to make your podcast more accessible to the deaf and hard of hearing communities. Michael and I also chat about the following: How advancements in technology can improve media access for those that are deaf or heard of hearing.Why transcripts and captions are your secret weapon for improving accessibility and SEO.Using plain language and avoiding technical jargon to be more easily understood.Why high-quality, clear audio should always be your top consideration for your podcast.Your message is too important to leave anyone out. Pick one of the accessibility strategies from this episode and implement it this week. Once you have, share this episode with another podcaster who cares about inclusivity and making a difference in the world. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH MICHAEL LEUNG:WebsiteInstagramLinkedInYouTubeCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners To Leads Ep 141: How to Improve Your Podcast's Accessibility with Maxwell IveyProud member of the Feminist Podcasters Collective.
Maxime anime Club VG, un podcast engagé pour démocratiser l'alimentation végétale et vegane. Mais comment rendre ce podcast plus visible, plus cliqué, plus écouté — sans y passer des heures carrées ? Dans cet épisode, je passe Club VG au crible : cover, titre, description, 60 premières secondes… tout y passe. Objectif : identifier les petits ajustements qui peuvent faire une vraie différence sur sa visibilité, et donc sur la taille de son audience.Et ce que j'ai découvert, c'est qu'on peut avoir une bonne identité graphique, un bon contenu, une structure claire…et malgré tout, détecter de nouveau levier pour aller chercher son audience potentielle sur les plateformes d'écoutes.Sur les 9000 personnes qui ont vu la cover de Club VG… combien ont cliqué pour écouter le podcast ? La réponse avec mon audit !Dans cet épisode, tu découvriras :les étapes clés d'un audit pour analyser la visibilité d'un podcast, grâce à Spotify for Creatorscomment améliorer son taux de clics sur les plateformes d'écoutes pourquoi la description de ton podcast (même bien optimisée) doit aussi être engageante,comment capter l'attention dans les 60 premières secondes,et les retours à chaud de Maxime suite à mon analyse.À écouter si tu veux :→ booster la découvrabilité de ton podcast,→ comprendre les metrics de Spotify for Creators,→ ou simplement voir comment de petits détails… peuvent tout changer.Maxime joue le jeu avec beaucoup d'humilité. Et ses réactions t'aideront sûrement à repenser ta propre stratégie.Tu me diras ce que tu en as tiré ?Découvrir Club VG : https://smartlink.ausha.co/le-club-vg--
Business partnerships can be powerful accelerators for growth—but only when they're built on a healthy foundation. In this episode, we dive into the three essentials every entrepreneur needs to navigate collaborations with confidence: boundaries, agreements, and polarization. You'll discover how clear boundaries protect your time, energy, and vision without burning bridges, why written and verbal agreements create trust and prevent messy misunderstandings, and how leaning into polarization actually strengthens partnerships by keeping both sides aligned with their values. If you've ever struggled with partnerships that drained you instead of propelling you forward, this episode will give you practical tools to build connections that are both profitable and life-giving. You can contact me on Instagram via DM, or join our community at Resistandroar.com
This is the 4th episode in my 6-part Authority Short Cuts series, designed to give you quick, high-impact ways to amplify your visibility, credibility, and client attraction. What if instead of fighting for a split second of attention on social media, you had your ideal client's full focus for twenty, thirty, even forty minutes every single week? That's the power of podcasting. It's not just content – it's an authority amplifier that builds trust faster than any algorithm can deliver. In episode 454 of the Amplify Your Success Podcast, I'll show you why now is the perfect time to launch a podcast, how hosting positions you as the trusted authority in your space, and the simple mindset shifts that keep your show consistent and client-attracting long term. If you're ready to stop chasing visibility hacks and start building real authority, this episode is your roadmap to making podcasting your most valuable business growth strategy. Key Takeaways: [02:15] Why podcasting works better than social media for building deep trust. [05:07] How a podcast creates a 24/7 client attraction engine that never burns out. [07:22] The authority boost that happens when you're the host, not just the guest. [11:48] The real key to growth: consistency over perfection. [14:55] How podcasting creates a long-tail marketing effect that compounds over time. [18:20] Common mistakes entrepreneurs make when starting a podcast (and how to avoid them). [22:36] The mindset shift that helps you stay in the game for years, not months. Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Authority Brand Podcast Toolkit: Create a profitable podcast that amplifies your impact, builds credibility and builds desire with your ideal clients. Inside this toolkit, you'll get the step-by-step system to launch your own podcast – without the costly missteps that keep most experts stuck. Get your toolkit here
Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners! Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She's a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development.In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community. Amy and I also chat about the following: The importance of sharing stories from regular people to help others navigate life's challenges.The limitations of niche-specific podcasts and the value of a broader, inclusive approach.Lessons Amy has learned about how podcasting has changed in the last few years.Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH AMY STONE:LinkedInInstagramThe Art of Imperfect AdultingImperfect Adulting WebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
You've poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business, and help you connect with your audience on a deeper level. This isn't about being salesy; it's about making an invitation, not a sales pitch. This week, episode 225 of Podcasting Unlocked is about crafting calls to action that drive results! In this episode of Podcasting Unlocked, I'm sharing the importance of using clear and concise calls to action in your podcast episodes and actionable steps you can take right now to make it easier for your audience to take action when asked. I also chat about the following: Simplifying your CTAs with short URLs and providing clear paths for listeners.Using podcast analytics to determine the best placement of calls to action.Being conversational and sincere when presenting a call to action to connect with your audience and show that you respect them.Providing additional value through your calls to action.It's time to stop guessing and start guiding your listeners. Take action today and try crafting a new, authentic call to action for your next episode.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Listeners to Leads Ep 136: Authentic Communication with Adria FirestoneProud member of the Feminist Podcasters Collective.
Content warning: The episode discusses the death of a pet, some of the realities that happen in pet shelters, and a brief mention of suicidal mindset. Please take care of your mental health if these are sensitive topics for you. Discussion begins at 24:34.Creating a podcast can be so much more than just sharing your content and growing your business. What if your show could become a powerful tool for advocacy, making a tangible difference in the world? In this episode of Podcasting Unlocked, we speak with a podcaster who is using her platform to be a voice for pets, animal rescue, and adoption. Learn how to use your show to highlight those doing important advocacy work and inspire your listeners to take action, no matter how small. This week, episode 224 of Podcasting Unlocked is about podcasting for animal advocacy! Julie Marty-Pearson, PsyD, is a dynamic Podcaster, Speaker, and Coach dedicated to empowering women individuals to share their stories through podcasting. Julie has been podcasting since 2021. Her first show, The Story of My Pet, highlights inspiring tales of pets while advocating for animal rescue, fostering, and adoption. Her latest podcast, Podcast Your Story Now, is relaunching with a renewed focus on sharing women's stories, how podcasting helps us find community, and how storytelling can be a healing process.In this episode of Podcasting Unlocked, Julie Marty-Pearson is sharing the importance of driving change in your own way and actionable steps you can take right now to podcast to inspire others and advocate for causes close to your heart. Julie and I also chat about the following: The importance of consistency and flexibility when building your podcast.How solo episodes in sharing personal stories and making a significant impact on listeners.Using your podcast as a tool for advocacy for causes you care about.The emotional challenges of animal rescue work and the importance of finding one's place in helping animals.Think about a cause you're passionate about. How can you use your platform to become an advocate and inspire your listeners to take action?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JULIE MARTY-PEARSON:WebsitePodcast Your Story Now podcastThe Story of My Pet podcastInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).
As a podcaster and business owner, figuring out what's next for your business can be a frustrating and confusing process. You're constantly adjusting as a person, a business owner, and a content creator. In this episode of Podcasting Unlocked, we'll help you stop just focusing on leads and start being more strategic with how you grow your business and increase your revenue. This week, episode 223 of Podcasting Unlocked is about increasing your revenue with podcast referral partnerships! Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the one clear path to generating more cash in their business.Being in the financial world, she can look at a business and spot the underlying reasons why it is not profitable and has poor cash flow. And more importantly, she knows how to fix it.In this episode of Podcasting Unlocked, Stephanie Smith is sharing the importance of using guest episodes to grow your network and actionable steps you can take right now to broaden your view of ways to earn more in your business. Stephanie and I also chat about the following: Moving Beyond Leads for Revenue Growth: Don't just focus on getting more leads; there are other ways to boost your revenue.Leveraging Referral Partnerships: Use your podcast to intentionally create a network of referral and strategic partners.Auditing Your Business's Finances: Regularly review your expenses and subscriptions. Reconnecting with Past Guests: After an interview, follow up with your guests to build a lasting connection and explore potential collaborations. Stop letting your podcast just be a content machine and start using it as a strategic tool for business growth. What one action can you take this week to turn a podcast connection into a meaningful partnership or revenue opportunity?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH STEPHANIE SMITH:LinkedInGetting to the Bottom Line podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.
Host Cynthia Bemis Abrams welcomes Podcast Hall of Famer and influencer Elsie Escobar to Advanced TV Herstory, in a celebration of 11 years in production. Cynthia attributes her podcast's growth and longevity to Elsie's guidance and interest in independent and women-led podcasts. Cynthia and Elsie discuss how technology has changed audio production, the listener experience and Elsie's work advocating for non-English speaking infrastructure within the distribution networks. Lastly, Elsie shares the TV series that influenced her first from her home in San Salvador, and later in California.
Heute erwartet Dich ein ehrliches, praxisnahes Gespräch mit Doris Hummer, Präsidentin der Wirtschaftskammer Oberösterreich und Powerfrau mit Unternehmer:innenherz. Gemeinsam tauchen wir tief ein in echte Herausforderungen, Leadership-Erfahrungen und Erfolgsrezepte. irtschaft & Wandel: Warum wir uns nicht mehr auf alte Strukturen verlassen können und es mutige Vorbilder braucht, die Veränderung aktiv gestalten. Das Thema ist hochaktuell für Dich, wenn Du Deine Zielgruppe inspirieren und begleiten willst, statt nur „mitzuschwimmen“. Nutzen für Dich: Lerne, Chancen im Wandel authentisch zu kommunizieren und als Thought Leader aufzutreten – ein Social Selling-Boost für Deinen Expertenstatus. Authentische Positionierung: Doris teilt ungeschönt, wie sie als Frau in Führungsposition allen Vorurteilen trotzt – und warum gerade Persönlichkeit, Ehrlichkeit und Verletzlichkeit echtes Vertrauen schaffen. Nutzen für Dich: Lass Dich dazu inspirieren, wirklich Du selbst zu sein – Deine Originialität macht Dich für Deine Community unwiderstehlich und ist die Basis für nachhaltigen Erfolg im Content- und Podcast Marketing. Umgang mit Kritik & Resilienz: Wir sprechen offen über Angriffsflächen, Selbstfürsorge, negatives Feedback – und wie genau darin Deine größte Marketing-Chance steckt! Authentizität bedeutet auch, Rückschläge zu teilen und daraus Stärke zu ziehen. Nutzen für Dich: Du erfährst, wie Du mit Kritik und Unsicherheiten selbstbewusst umgehst, statt im Content-Nirwana zu verschwinden. Das gibt Tiefe, Nahbarkeit und einen echten Vertrauensvorsprung gegenüber Deiner Zielgruppe. ____ 5 Tage Podcast Challenge: Podcast starten, ohne Technikfrust & Perfektionsdruck – in 5 Tagen https://myablefy.com/s/theangryteddy/podcast-challenge BIST DU BEREIT FÜR DEINEN PODCAST? Mach den Selbsttest - in 5 Minuten weißt du mehr https://share.teddy.click/podcasttest DU SPIELST MIT DEM GEDANKEN EINEN BUSINESS PODCAST ZU STARTEN? Ich podcaste seit 2006 und führe seit 2010 den ältesten Social Media Marketing Podcast in Österreich und berate seit Jahren Unternehmen beim Aufbau derer Podcasts. Ich habe vieles richtig gemacht und Fehler am eigenen Leib erlebt. Das kann dir eine Abkürzung sein. Lass uns einfach unverbindlich reden: https://termin.theangryteddy.at/ WOLLEN WIR UNS VERNETZEN? Ich freue mich über deine Anfrage:
Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting
Keywords podcasting, marketing, entrepreneurship, Frugalpreneur, podcast growth, networking, podcasting community, podcast marketing agency, podcasting tips, podcast success Summary In this engaging conversation, the hosts discuss the intricacies of podcast marketing, the importance of building relationships within the podcasting community, and the journey of the Frugalpreneur podcast. They explore the challenges faced by podcasters, the significance of investing in quality equipment and networking opportunities, and the value of sharing personal stories and failures. The discussion highlights the supportive nature of the podcasting industry and the potential for growth and collaboration among podcasters. Sarah talks about podcast marketing, and the things that podcasters typically get wrong. She explains that simply sharing the podcast on social media is not enough, and that there are other ways to reach a podcast audience, such as paid ads, collaborations, and podcast guesting. She also shares her own experience with starting her podcast, The Frugalpreneur, and how it unexpectedly became a top 200 podcast in the entrepreneurship category. Sarah emphasizes the importance of enjoying the process and not being obsessed with rankings They discuss the impact of being in the Apple Podcast essentials list, and how it can increase visibility and listenership. Sarah shares her checklist for creating eye-catching cover art, such as bold colors and a focused design that stands out while scrolling through podcast apps. They also talk about the power of relationships and credibility that come with having a successful podcast. They brainstorm ways to further use the podcast to market the Frugalpreneur brand and services, including creating a mini-series and potentially getting into the New Forget budgeting strategy. The guest, Sarah, is from the Podcast Marketing Agency, and she talks about her journey in the podcast industry and how she helps podcasters market and grow their shows. She discusses the importance of networking and building relationships in the industry, as well as investing in conferences and high-quality equipment. Sarah also talks about the collaboration vs. competition mentality in the podcast industry and how that can help podcasters grow. Takeaways Podcasters often underestimate the importance of marketing beyond social media. Paid advertising in podcast directories can yield better results than social media alone. Networking at podcast conferences is invaluable for building relationships and growing your podcast. The Frugalpreneur podcast started as a marketing tool for a book but became a successful venture on its own. The podcasting community is generally supportive and collaborative rather than competitive. Cover art and podcast titles play a crucial role in attracting listeners. Investing in quality equipment, like a good microphone, is essential for podcast success. Sharing personal stories and failures can create deeper connections with listeners. Creating a mini-series can be a great way to explore new topics without committing to a full podcast. The journey of podcasting can lead to unexpected opportunities and growth. Sound bites "What do podcasters get wrong in their marketing?" "Invest in podcast conferences for networking." "The power of the podcast can be exponential." Chapters 00:00 Introduction and Technical Difficulties 00:00 The Importance of Podcast Marketing 02:21 Building Relationships in Podcasting 10:47 The Journey of Frugalpreneur 19:28 Navigating Challenges and Failures 27:31 Investing in Your Podcast 32:29 Conclusion and Key Takeaways 35:37 ENDING - Communication Queens (1).mp4
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques for converting podcast listeners into qualified leads without relying on traditional metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you pack big ideas into a bite-sized podcast episode? Lorraine Ball reveals her secrets for creating powerful, engaging 10-minute shows your listeners will love. Learn to prep guests, tighten your content, and keep audiences hooked every time by tuning in! WHAT TO LISTEN FOR Why guest preparation is key to shorter episodes Effective tools for simplifying your editing workflow How to craft clear, concise podcast episodes The importance of prioritizing your audience's time Benefits of focusing on one clear takeaway per episode RESOURCES/LINKS MENTIONED PodMatch Opus Clips Canva ChatGPT ABOUT LORRAINE BALL Lorraine Ball is an entrepreneur, author, professional speaker, and marketing educator with more than 40 years of experience in both corporate and agency settings. After spending too many years in Corporate America, she left the bureaucracy, glass ceilings, and bad coffee to build and run her own marketing agency for 19 years before selling it, then followed her passion to help small business owners succeed. Today, she's the founder of Digital Toolbox and host of the bite-sized marketing podcast More than a Few Words, sharing creative ideas, practical tips, and decades of real-world experience in workshops, college classrooms, and every episode. In her spare time, she loves to travel and capture photographs. CONNECT WITH LORRAINE Website: Lorraine Ball | More than a Few Words Podcast: More Than a Few Words | Apple Podcasts and Spotify Facebook: More than a Few Words Instagram: @themtfwpodcast YouTube: More than a Few Words LinkedIn: Lorraine Ball Amazon: Lorraine Ball CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!