Podcasts about podcast marketing

Ich nehme dich heute mit hinter die Kulissen eines echten Unternehmer-Lebens und stelle dir Bernhard Aichinger vor. In unserem Real Talk sprechen wir Klartext über das, was dich wirklich weiterbringt: Authentizität, Mut und Fokus auf das Wesentliche. Fokus statt Vieles-gleichzeitig Wie Bernhard mit brutalem Fokus statt “auf drei Hochzeiten zu tanzen” echten und nachhaltigen Unternehmenserfolg aufgebaut hat – und was du davon für deine eigene Positionierung in Social Media, Content- oder Podcast Marketing mitnehmen kannst. Echte Fehlerkultur & Feedback als Wachstums-Booster Wir sprechen offen über Scheitern, Learnings und wie eine ehrliche Fehlerkultur nicht nur Teams, sondern auch deine persönliche Marke und deine Wirkung bei LinkedIn & Co auf ein neues Level hebt. Perfekt, um dich als vertrauenswürdiges Original zu positionieren! Work, Life – und wo deine Oase wirklich beginnt Warum der Ausgleich mehr ist als der berühmte Obstkorb und wie Bernhard mit Sport, Reflexion und Selbstversorge nachhaltig Kraft tankt. BIST DU BEREIT FÜR DEINEN PODCAST? Mach den Selbsttest - in 5 Minuten weißt du mehr https://share.teddy.click/podcasttest DU SPIELST MIT DEM GEDANKEN EINEN BUSINESS PODCAST ZU STARTEN? Ich podcaste seit 2006 und führe seit 2010 den ältesten Social Media Marketing Podcast in Österreich und berate seit Jahren Unternehmen beim Aufbau derer Podcasts. Ich habe vieles richtig gemacht und Fehler am eigenen Leib erlebt. Das kann dir eine Abkürzung sein. Lass uns einfach unverbindlich reden: https://termin.theangryteddy.at/ WOLLEN WIR UNS VERNETZEN? Ich freue mich über deine Anfrage:

Are you a podcaster or content creator struggling to get your message seen and heard in a crowded digital landscape? Do you spend countless hours on your audio content only to neglect the powerful impact of written materials? In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters: the often-overlooked yet crucial written side of podcasting. Jon Clemence is here to delve into how optimizing your podcast descriptions, social media posts, and even transforming episodes into blog posts can significantly boost your reach and engagement.This week, episode 218 of Podcasting Unlocked is about making the most of your podcast's written content! Jon Clemence is the creator and owner of Cedar Press Proofreading, LLC. After a 15-year corporate career that was mercifully ended by the COVID pandemic, Jon has formed relationships with over 20 companies, providing them with top-notch services designed to help their content reach more people and convert website visitors into customers. Jon has edited countless articles, web pages, and blog posts, written dozens of podcast ads for several big names in the Health industry, and even ghostwritten a newsletter with a readership numbering hundreds of thousands of people.In this episode of Podcasting Unlocked, Jon Clemence is sharing the importance of effective writing to promote your podcast and actionable steps you can take right now to make your sales copy sound more conversational, less like a car salesman. Jon and I also chat about the following: Crafting unique and informative podcast and episode descriptions for different platforms.A three-step process for your social media content to stop the scroll.Transforming your podcast episodes into blog posts to gain an SEO boost and expand your reach.Integrating your sales message into your podcast conversationally.The power of your podcast extends far beyond just audio. By strategically crafting your written content, you can amplify your message, attract your ideal audience, and achieve your podcasting goals.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JON CLEMENCE:LinkedInContent Creators Unite! PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Das ist die Sommeredition 2025 der Interviewhelden 4 Wochen 8 freshe Episoden für den Beach und Baggersee. Du bekommst einen Gedanken, Impuls, einen Tipp und danach geht es direkt zurück in den Urlaubsmodus. Bist du zurück aus dem Urlaub, brauchst du nur noch umsetzen. In dieser zweiten Episode geht es um das Cover - lass uns dein Podcast-Cover doch direkt mal anschauen. Im Herbst startet meine [Masterclass Podcast Interview](https://www.tirok-training.de/masterclass-lp-warteliste/) und hier kommst du auf die [Warteliste](https://www.tirok-training.de/masterclass-lp-warteliste/) und sicherst dir den Bonus: Wenn du dein nächstes Interview schon besser führen möchtest, dann check in meinen [Secret Podcast](https://www.tirok-training.de/secretpodcast/) rein - er ist kostenlos und gleichzeitig ein Geheimtipp. Impressum: [Markus Tirok](https://www.tirok-training.de/impressum/)

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company's mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks.   Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company's mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks.   Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

126 | In dieser Folge spreche ich darüber:welche Tools & Strategien mir wirklich helfen, mein Business neurodivergenzfreundlich zu führenwie Automationen mein Business & Energie-Level rettenwarum E-Mail-Marketing für mich ein stabiler Anker bleibt (auch wenn Insta mal weg wäre)Ich teile mit dir:

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Dominik Fisch zu Gast. Dominik ist mit über 1,3 Millionen Followern der größte deutsche Automotive-Creator und Geschäftsführer der Agentur Social Attention. Social Attention arbeitet mit Kunden wie Henkel, Michelin, Autoscout24, Lidl, Nikon und vielen vielen weiteren. In der heutigen Folge sprechen wir über seinen Weg vom Auto-Fan zum erfolgreichen Creator. Wir reden darüber, warum TikTok sein Gamechanger war, warum bezahlte Werbung schlechten Content nicht rettet und was Unternehmen tun müssen, damit man ihnen wirklich zuhören will.____________________________________________Hier kannst du Dominik erreichen: Linkedin: ⁠⁠https://www.linkedin.com/in/dominikfisch/Webseite: https://dominikfisch.de____________________________________________Unternehmen: Social Attention Webseite: ⁠⁠⁠⁠https://socialattention.deSocial Attention Newsletter: https://preview.mailerlite.io/forms/1134407/159341537104233681/share____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

125 | Der Sommer ist da - und mit ihm das gute alte „Warum kauft denn gerade niemand bei mir?!“-Gefühl.In dieser Folge sprechen wir darüber:warum es völlig normal ist, wenn im Q3 weniger los ist (und woran das liegt)warum viele trotzdem gerade ins Struggeln kommen (Spoiler: es liegt nicht nur am Sommer)und was du jetzt ganz konkret tun kannst, wenn du gerade denkst: „HILFE, ich muss doch irgendwie noch verkaufen?!“Ich teile mit dir:

Are you a creative podcaster struggling to monetize your show or strategically manage your guests? This episode of Podcasting Unlocked dives deep into these pain points, offering actionable strategies to transform your podcast into a thriving and sustainable venture. Join Alesia Galati and Stephanie Graham as they explore effective monetization models, smart guest collaboration, and how to leverage your podcast for broader creative goals. This week, episode 217 of Podcasting Unlocked is about the creative podcaster's guide to strategic collaborations! Stephanie Graham is a multidisciplinary artist, filmmaker, and host of noseyAF, a podcast that takes listeners behind the scenes of creative lives. With a background in film and photography, Stephanie's work explores themes of social class, subcultures, race, and gender—often with humor and a deep curiosity about people and their behaviors. Through noseyAF, she invites artists, activists, and everyday movers and shakers to share their real, unfiltered experiences—not as a press opportunity, but as an honest exchange about the creative process. In this episode of Podcasting Unlocked, Stephanie Graham is sharing the importance ofbuilding meaningful relationships with your guests and actionable steps you can take right now to capitalize on monetization opportunities. Stephanie and I also chat about the following: Various ways to monetize your podcast beyond traditional methods, including private, paid limited series and high-tier sponsorship packages.The importance of a clear contractual agreement with podcast guests.How interviewing other creatives can automatically increase your visibility.The power of community and open-mindedness.Ready to transform your podcast into a powerful platform that aligns with your creative and business goals? Tune in to this episode of Podcasting Unlocked and start implementing these strategies today!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH STEPHANIE GRAHAM:NoseyAF WebsiteArtwork WebsiteInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcast Sponsorships: A Comprehensive Guide to Finding and Securing SponsorsCreating Conversations Your Guests are Proud to Share with Mai-kee TsangProud member of the Feminist Podcasters Collective.

Dans ce nouvel épisode du podcast marketing Marketing & Influence, Cyril Attias reçoit Damien Neymarc, directeur communication et marque de Hisense France. Ensemble, ils décryptent la stratégie d'une marque tech en pleine ascension, aujourd'hui 4ᵉ acteur sur le marché de la TV et 2ᵉ sur le froid en France.Damien partage les coulisses du repositionnement de la marque autour du concept "The ✚ technology," sa vision du marketing d'influence, et l'importance croissante de plateformes comme TikTok et TikTok Shop. Il explique comment l'influence devient un levier stratégique pour booster la notoriété, engager des audiences ciblées et travailler la transformation business via des partenariats avec la distribution.-------------------------------------------

Send us a textIn episode sixty of Podcasts Suck, Sebastian Rusk reflects on the significance of the 4th of July, drawing parallels between the holiday's themes of freedom and the challenges podcasters face, such as navigating algorithms that can hinder their reach. Tune in for valuable insights, laughs, and practical advice on how to embrace your podcasting journey and leverage it for success.TIMESTAMPS[00:02:09] Freedom in podcasting.[00:07:06] Freedom in business and life.[00:09:24] Starting a podcast.QUOTES“Podcasting gives you the same fireworks, that same firework moment that your business needs.”"True success, in my opinion. Freedom. Being able to do what you want, when you want, where you want, with whom you want, how you want.""Momentum doesn't last — so when you get it, leverage it and run with it."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================

Apple Podcasts, Spotify, Amazon Music… Ces plateformes sont aujourd'hui les portes d'entrée n°1 pour découvrir de nouveaux podcasts. Si vous voulez augmenter l'audience de votre podcast, vous devez comprendre ce qu'elles attendent… et comment jouer avec leurs règles.Dans cet épisode un peu spécial, je vous partage le contenu condensé de la conférence que j'ai donnée au festival La Claque à Marseille : “Ce que veulent les plateformes”. Parce qu'au fond, oui, il s'agit presque d'un jeu de séduction. Si vous savez quoi leur dire — et surtout comment leur parler — elles peuvent vous offrir une visibilité précieuse sur leur page d'accueil, dans les tops catégories, ou dans les résultats de recherche.Et cette visibilité, elle ne dépend pas uniquement de la qualité de votre contenu. Elle repose sur 4 leviers-clés du podcast marketing.

Have you ever struggled with stiff or awkward podcast interviews, leaving you wondering if your guests and listeners truly connected? In this episode of Podcasting Unlocked, join Alesia Galati as she reveals the secret to genuine, impactful conversations: mastering guest management before and after you hit record. Learn how to make your guests feel comfortable and valued, ensuring every interview is a win for both you and your audience. This week, episode 216 of Podcasting Unlocked is about mastering guest management for impactful interviews! In this episode of Podcasting Unlocked, I'm sharing the importance of  creating a safe and comfortable space for your guests and actionable steps you can take right now to automate guest communication. I also chat about the following: Streamline Your Guest Intake Process: Implement a clear and concise intake form, whether for pre-approved guests or those from platforms like PodMatch, to gather essential information and set expectations from the start.Prepare Your Guests Thoroughly: Send automated pre-interview emails detailing technical requirements, video recording information, and what to expect during the conversational interview style.Create an Engaging Interview Environment: Begin with a casual welcome, practice active listening, and avoid over-scripting to allow for genuine, empathetic conversations that benefit both your guest and your audience.Prioritize Post-Interview Follow-Up: Ask guests for their feedback immediately after recording, send automated thank-you emails with social assets, and explore referral program opportunities with strategic partners.Ready to transform your podcast interviews into truly impactful conversations? Implement these guest management strategies to elevate your show and connect more deeply with your audience.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Where Can I Find Quality Guests for my Podcast?Listeners to Leads 170: The Value of Referral Partners Through Podcast Guests with Carol Hamilton How Do I Get My Guest to Share About Their Episode?Proud member of the Feminist Podcasters Collective.

Wie bringst du endlich Struktur in deinen Unternehmens-Podcast? Und was heißt hier überhaupt Struktur? Das klären wir in dieser Folge. Mein heutiger Gast Jasmin Wild erzählt darüber hinaus, wie sinnvoll ein festes Aufnahme-Setup ist und welches prozentuale Wachstum sie bei ihrem Business-Podcast durch die Zusammenarbeit mit Podcastliebe erreichen konnte. Besuche Jasmins Website: https://jasminwild-mentoring.de Vernetze dich mit Jasmin auf LinkedIn: https://www.linkedin.com/in/jasminwild Höre Jasmins Podcast 'Hier geht's lang! Navigiere dich und andere: https://open.spotify.com/show/1NjbYleqnlReirsvSJBHGP?si=b18b8bb43cb34b2c Mein Buch gibt es hier zu kaufen: https://podcastliebe.net/mach-dein-business-hoerbar Kostenfreies Kennenlerngespräch: https://podcastliebe.net/pmw-kennenlerngespraech-buchen Shop: https://podcastliebe.net/pmw-shop Newsletter: https://podcastliebe.net/pmw-newsletter Kontakt: https://podcastliebe.net/pmw-kontakt Bewerte diesen Podcast bei Apple Podcasts: https://podcastliebe.net/pmw-review **Erprobt und von Herzen empfohlen:** Musikhaus Thomann für Aufnahme-Equipment: Unterstütze unsere Arbeit bei Buchung über diesen Link: https://podcastliebe.net/pmw-thomann Podigee für Podcast-Hosting: Erhalte als Neukund:in 10% Rabatt (gültig bis maximal 12.07.2025) mit dem Gutscheincode „Podcastliebe-10-off”. Dieses [Video](https://www.loom.com/share/50c4a79a2721498fb6d26660bec0293b?sid=ec38a750-7be9-4dc8-ac21-45fb4493081d) erklärt in Kürze, wie der Gutscheincode anzuwenden ist. Riverside für remote Interview-Aufnahmen: Unterstütze unsere Arbeit bei der Buchung über diesen Link: https://podcastliebe.net/pmw-riverside Sonix.ai für KI-basierte Podcast-Transkripte: Erhalte 30 Minuten gratis und nochmal 100 kostenfreie Minuten bei Buchung eines Premium oder Enterprise Plans über den Link https://podcastliebe.net/pmw-sonix-ai [Dauerwerbesendung]

Building a thriving online business and podcast requires more than just great content – it demands a strong foundation you control. In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters and online entrepreneurs: over-reliance on social media platforms that can disappear overnight. Join us as Tracy Beaver explains why an email list for podcasters is your most valuable asset and how to implement effective email marketing strategies to grow your audience and income. This week, episode 215 of Podcasting Unlocked is about how to grow your podcast email list! Tracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through organic marketing strategies. In this episode of Podcasting Unlocked, Tracy Beaver is sharing the importance of having an email list for podcasters and actionable steps you can take right now to migrate people from social media to your email list. Tracy and I also chat about the following: Own Your Audience: Social media platforms are "rented land." An email list provides direct access to your audience, ensuring you maintain communication even if platforms change or disappear.Email Boosts Downloads & Sales: Regularly emailing your list directly correlates with increased podcast downloads and offers a powerful sales funnel for your products, services, or sponsorships.Strategic Calls to Action: Integrate clear verbal calls to action in your podcast episodes and detailed links in your show notes that lead listeners directly to your email list, not just your social media profiles.Optimize Your Online Presence for List Growth: Your social media profiles, from cover photos to "About" sections, should funnel visitors to your email list or a free community that encourages email sign-ups.Ready to transform your podcast visibility and secure your future online? Don't just rely on social media; build your owned audience with a powerful email list. Start implementing these strategies today and see the growth for yourself! What's one step you'll take this week to prioritize your podcast email list growth?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH TRACY BEAVERS:FacebookInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Be a Confident Entrepreneur Facebook GroupProud member of the Feminist Podcasters Collective.

Mini-série Visibilité – Épisode n°4 : Pendant des mois, Laurie Giacobi et sa sœur Sandie ont cherché comment booster la croissance de leur podcast My Marketing Podcast — en découvrant le PSO (Podcast Search Optimization), elles ont eu un déclic.Et à partir de là, Laurie s'est transformée en véritable exploratrice du PSO. Son but ? définir une méthode simple, efficace, et surtout mesurable pour intégrer cette technique à la stratégie de croissance de son podcast.Dans cet épisode, Laurie Giacobi partage son retour d'expérience : ce qu'elle a mis en place, les résultats obtenus, les outils qu'elle utilise, et les limites du système. Une mine d'or si tu veux t'y mettre à ton tour.Laurie est cofondatrice de My Marketing Xperience, une agence de conseil B2B créée il y a près de 15 ans. Elle co-anime, avec sa soeur Sandie, un podcast spécialisé en marketing et vente, aujourd'hui dans le top Apple Podcast de sa catégorie.Dans cet épisode, elle revient sur :la méthode qu'elle a appliquée pour optimiser le PSO de son podcast,les ajustements qu'elle fait sur ses titres, descriptions et épisodes,l'évolution concrète de ses stats : classement, abonnés, visibilité,ses observations (lucides) sur les limites actuelles du PSO.À écouter si tu veux :comprendre comment rendre ton podcast visible sur les plateformes d'écoute,apprendre à utiliser les mots-clés sans sacrifier l'expérience auditeur,découvrir comment d'autres podcasteurs transforment leur croissance en stratégie.Laurie partage son expérience avec beaucoup de clarté, d'enthousiasme… et une honnêteté rafraîchissante sur ce qui fonctionne (ou pas). J'espère que cet épisode t'inspirera à tester ta propre méthode PSO — et à enfin faire remonter ton podcast en haut des résultats de recherches... 3,2,1...c'est parti pour l'attaque de Spotify !Tu me diras ce que tu as envie de mettre en place en premier ?Liens utilesPour tester le PSO (lien affilié) : https://ausha.co/fr?fpr=anne-claire66Pour suivre Laurie : https://www.linkedin.com/in/laurie-giacobi/Pour découvrir My Marketing Podcast : https://podcast.ausha.co/my-marketing-podcast

Dans ce nouvel épisode de Marketing & Influence, je reçois Jean-Pierre Diernaz, Directeur Marketing Europe de Cadillac, pour parler du grand retour de la marque en France.On évoque :Le repositionnement de Cadillac face aux marques de luxeL'intégration du marketing d'influence dans leur stratégieLe lancement du Cadillac LYRIQ, SUV 100% électriqueLe rôle des créateurs de contenus dans cette relance

Comment faire pour que ChatGPT cite votre podcast dans ses réponses ?

Du hast einen Podcast, gibst regelmäßig wertvolle Inhalte raus - aber dein Terminkalender füllt sich trotzdem nicht mit Anfragen? Du bekommst vielleicht ein paar nette Rückmeldungen - aber keine echten Leads oder Buchungen? Dann bist du nicht allein - und genau darum geht's in dieser Folge. Ich spreche darüber, warum viele Coaches und Berater ihren Podcast unterschätzen - oder besser gesagt: falsch einsetzen. Denn Sichtbarkeit allein bringt dir keinen Umsatz, wenn sie nicht strategisch mit deinem Angebot verbunden ist. In dieser Folge zeige ich dir: welchen Denkfehler viele beim Thema Podcast und Kundengewinnung machen wie du deinen Podcast in deine Customer Journey integrierst was erfolgreiche Podcaster konkret anders machen und wie selbst kleine, gezielte Veränderungen deinen Podcast zum Umsatztreiber machen können Wenn du deinen Podcast nicht länger als netten Content-Kanal, sondern als echten Vertriebshelfer nutzen willst, dann hör unbedingt rein. Diese Folge kann der Gamechanger für deinen Podcast - und dein Business - sein. Jetzt reinhören - und rausfinden, wie dein Podcast endlich das bringt, was du dir von Anfang an erhofft hast: Wirkung, Sichtbarkeit und Umsatz. Links zur Folge:

This is a debate concerning the need to market medical services in the field of ophthalmology and how to select the best tools for your needs. Europe has different regulations regarding medical marketing, but proactivity, especially in social media, without doubths provides more informed and interested patients. Cataract and refractive surgery mostly belong to the premium eye services, which complicates the marketing approach. Moreover there are significant differences between academic, non-academic public and private services. The interview will include the position of key opinion leaders with differing backgrounds, their approaches, special considerations and way to success. 

How do you pack big ideas into a bite-sized podcast episode? Lorraine Ball reveals her secrets for creating powerful, engaging 10-minute shows your listeners will love. Learn to prep guests, tighten your content, and keep audiences hooked every time by tuning in!   WHAT TO LISTEN FOR Why guest preparation is key to shorter episodes Effective tools for simplifying your editing workflow How to craft clear, concise podcast episodes The importance of prioritizing your audience's time Benefits of focusing on one clear takeaway per episode   RESOURCES/LINKS MENTIONED PodMatch Opus Clips Canva ChatGPT ABOUT LORRAINE BALL Lorraine Ball is an entrepreneur, author, professional speaker, and marketing educator with more than 40 years of experience in both corporate and agency settings. After spending too many years in Corporate America, she left the bureaucracy, glass ceilings, and bad coffee to build and run her own marketing agency for 19 years before selling it, then followed her passion to help small business owners succeed. Today, she's the founder of Digital Toolbox and host of the bite-sized marketing podcast More than a Few Words, sharing creative ideas, practical tips, and decades of real-world experience in workshops, college classrooms, and every episode. In her spare time, she loves to travel and capture photographs.   CONNECT WITH LORRAINE Website: Lorraine Ball | More than a Few Words  Podcast: More Than a Few Words | Apple Podcasts and Spotify Facebook: More than a Few Words Instagram: @themtfwpodcast YouTube: More than a Few Words  LinkedIn:  Lorraine Ball Amazon: Lorraine Ball CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!

Send us a textIn this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships.All The Links: https://jenvazquez.com/jessica-rhodes/You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Mini-série Visibilité – Épisode n°3 :Avoir un podcast de qualité, c'est bien, mais être facilement trouvé par des potentiels auditeurs, c'est encore mieux. Tu vas pas me contredire, si ? Car oui, tu peaufine ton concept, tu bosses ton son, ta ligne éditoriale, ton montage…Mais est-ce que ton podcast remonte dans les résultats de recherche sur Spotify ou Apple Podcasts ? Pas sûr.Dans cette chronique, je t'explique comment fonctionne le PSO (Podcast Search Optimization) : un levier encore trop sous-exploité… alors qu'il peut changer la donne en matière de visibilité.Concrètement, le PSO, c'est l'équivalent du SEO, mais pour les plateformes d'écoute. Et oui, tu peux gagner en visibilité sans publier plus, simplement en optimisant tes métadonnées. Et là si tu te dis "les méta-quoi ?!" , pas de panique, tu sauras tout à la fin de ma chronique (ça rime).Dans cet épisode, on parle de :comment optimiser le titre de ton podcast,pourquoi ta description doit être écrite pour des humains et pour les algorithmes,comment booster chaque épisode avec les bons mots-clés,et en bonus, les outils pour suivre ta position (et l'améliorer !).À écouter si tu veux :apprendre à faire remonter ton podcast dans les recherches,toucher plus d'auditeurs sans t'épuiser à publier plus,transformer tes titres et descriptions en aimants à clics.Et si tu ne sais pas par où commencer, je te donne 3 actions simples à mettre en place dès aujourd'hui pour optimiser ton PSO.Dans les prochains épisodes de la mini-série, tu découvriras :le retour d'expérience de Laurie Giacobi, qui a boosté le PSO de son podcast My Marketing Podcast.mes audits de découvrabilité sur deux podcasts volontaires : Club VG et Single JungleDis-moi si cette chronique t'a donné envie de plonger dans le PSO ? Tu me diras ce que tu as testé en premier ?

Dans cet épisode du podcast Marketing & Influence, Cyril Attias reçoit Jean-Philippe Louis, responsable Content & Creators Partnerships chez Snap France. Ensemble, ils décryptent la stratégie d'accompagnement des créateurs sur Snapchat, de la naissance du programme Snapstar à l'impact de Spotlight pour la découverte de nouveaux talents.Jean-Philippe partage son parcours de journaliste à expert de l'écosystème créatif, ses conseils pour réussir sur Snap, et revient sur des success stories inspirantes comme Léna Situations ou Gaël Monfils. Vous découvrirez comment Snapchat soutient l'authenticité, la monétisation et l'innovation pour offrir aux créateurs et aux marques un terrain d'expression unique.#Marketing #MarketingInfluence #Podcast #Digital #CréateursDeContenu #ADMSParis #Instagram #CyrilAttias #InfluenceMarketing #snapchat

Send us a textIn episode fifty-seven of Podcasts Suck, Sebastian Rusk explores the transformative power of podcasting as a strategic tool for business growth. If you've ever wondered how to turn your podcast into a lead-generating machine, you're in the right place!Tune in for actionable tips on leveraging your podcast to not only share value but also to convert leads and enhance your overall business strategy. TIMESTAMPS[00:01:10] Podcast as a sales tool.[00:05:04] The right audience matters.[00:09:25] Starting a podcast changes lives.QUOTES"If you think your podcast is just a place to share value, you are leaving money on the table.""I only care about one thing that you aggressively run in the direction of the goals that you're aligned with, and you do what you know that you should be doing."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================

Send us a textTired of spinning your wheels on social media with little to no results? In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli sits down with podcast publicist and visibility expert Christina Lenkowski to share the exact strategies you can use to grow your business by becoming a guest on other people's podcasts.With over a decade in PR and firsthand success from podcast guesting, Christina reveals how this underrated strategy can take you from best-kept secret to go-to expert—without burning out or needing a huge audience. If you're a mompreneur, coach, consultant, or service provider ready to show up and scale your business your way, this episode is for you.

This will be the final episode of Podcast Talent Coach. It has been a great journey through 550 shows. But, it has reached its destination. WHEN I REALIZED IT WAS THE END I've met a lot of great people. The things I've learned are immeasurable. The journey has been incredible. As I was shaping this episode, I thought about a variety of approaches. The 7 things I learned over 550 episodes. The top ten people I've met. The list of mentors who shaped my success. Everything I considered seemed cliché. So, I'm just taking you to how it came to be. The end of the show came to me during my latest launch. As the cart close approached, I realized the end was near. WHERE IT STARTED This all started 20 years ago. In a March 2005 edition of Wired Magazine, I came across an article about MTV VJ Adam Curry. The article was called "Adam Curry Wants You To Be An iPod Radio Star". The article mentioned that Curry was the brains behind iPodder, described as the offspring of the blog and the Apple MP3 player. This was the beginning of podcasting. And I was fascinated. Unfortunately, I had no interest in tech. A few years later I got my first iPhone. I was soon downloading podcasts. By 2009, I was in love with the format. By this time, I had been coaching radio talent for about 15 years with a successful radio show of my own. As I listened to these podcasts, I thought they could be so much more effective if they just used the techniques we used in radio to connect with an audience. They just didn't know what they didn't know. It was still the wild west. MY PERSONAL LAUNCH I started creating content. By 2012 I was speaking on stage at events like New Media Expo and BlogWorld. In June 2013, this podcast was launched. It was also the month that Ken Allan became my first coaching client. He came to me help him create stronger content and a more compelling show. Over the years, I've coached many incredible content creators. I've created a few courses and live programs. There have been webinars that have completely crashed, 3-day events that have been incredible, and lots in between. As the years went on, I started drifting away from stronger content and more toward launching podcasts. THE DRIFT STARTED HAPPENING As I would explain what I do to help people create effective content, people would say, "That sounds great, Erik... but I don't have a podcast." Launching a podcast isn't the tough part. The struggle is figuring out what to do with your podcast. Getting to grow and using it to generate revenue are the areas that create challenges for people. But, they wanted me to help them launch. So, I did. I launched the Podcast Launch Accelerator to help people launch in 30 days. That's when I started attracting people who didn't have a podcast rather than those that needed help with content and growth. Two problems come from this. First, I was attracting people who needed help launching rather than those who wanted more effective content. Second, I was now more into tech and less into how to use it. Exactly where I didn't want to be. BACK TO MY ROOTS So, I got back to my roots. I dove into become influential with your content. My content became more about who you are, how you share your story, and how you move a room to action. We were talking less about how to launch. I recently did market research around influence and impact. I talked to dozens of people about where they struggle regarding becoming someone worth listening to. Their challenges were right in my wheelhouse. When the program was developed, I rolled it out. It was offered in one-on-one calls, workshops, and short info sessions. Of all the people who saw the opportunity, only one purchased. Over the years, I've tried different approaches with different courses. I have some amazing clients and a wonderful group program. The revenue has been solid and growing over the years. It just isn't where I hoped it would be. KNOW WHEN TO END IT Dan Miller was one of my mentors with 48 Days To The Work and Life You Love. He and I shared a birthday, though years apart. We lost Dan at the beginning of 2024. Dan always said you should be able to tell in about 90 days if a business idea has legs. He should know. Dan launched many businesses, some successful, some not so much. He also thought "winners never quit and quitters never win" was a false cliché. In a blog post and podcast episode, Dan said, "I constantly have areas in my business and life that are on the bubble. If they are not proven successful in a very specific period of time – they're gone – I quit but keep moving on to success in other ways." Dan's point was that winners know when to quit. NOT IN THE NUMBERS It happened as I was crunching the numbers from the latest launch and examining the results of 2024 in my business. I came to the realization that the success wasn't where I wanted it to be. During my mastermind call three days later, I explained what I was thinking. That when it was confirmed. It's time to find the next fun thing to pursue. There are 550 episodes here to serve you and help you shape your content. The first 275 episodes are solo with just me, except for episode 200. I sprinkled in some great interviews with some amazing people over the next 275. Find them all here: PODCAST TALENT COACH EPISODES It has been a blast. I can't thank you enough for coming along on the journey. We've done some incredible things. I'm not sure what's next. There are a few things I want to try. I'm sure a podcast will be part of it. I'm sure we'll cross paths again down the road. Until then, remember to always tell the truth, always make it matter, and always have fun. I'll see ya soon.

Are you creating amazing podcast content but feeling like you're not reaching enough people? Today we're covering the essential world of podcast repurposing, revealing how to strategically transform your long-form and short-form content to expand your reach and grow your business. Join us as Felly Day shares actionable insights on maximizing your podcast's impact, from leveraging guest episodes and optimizing for SEO to building your email list and even pitching yourself for other shows. This week, episode 213 of Podcasting Unlocked is about growing your audience and business with content repurposing! Felly Day is a Content Strategist and Feel Good Marketing Mentor. She manages her content repurposing agency, Felly Day VA, from her laptop while balancing 1:1 clients and traveling. Her team focuses on repurposing content to build your omnipresence and cut your conversion time in half. She is also the host of The Unprofessional Entrepreneur podcast.In this episode of Podcasting Unlocked, Felly Day is sharing the importance of strategically repurposing your content and actionable steps you can take right now to make your short form content longer. Felly and I also chat about the following: Deciding on the core content you can keep coming back to.Leveraging your guest appearances on other shows for content.Why adding context is crucial for effective repurposing.Choosing the platforms to focus on that work best for you and your business.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH FELLY DAY:WebsiteInstagramThe Unprofessional Entrepreneur podcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Mini-série Visibilité - Episode n°2 : Avoir un podcast, c'est bien. Comprendre pourquoi les gens l'écoutent — ou pas, c'est encore mieux.Dans cette chronique, je t'emmène explorer un nouvel outil pépite sortie par Spotify for Creators : les données de découverte. Un outil encore trop peu utilisé, et pourtant redoutablement utile pour comprendre où ton podcast perd (ou gagne) ses auditeurs potentiels.Tu sais, ce moment où tu regardes tes stats d'écoutes au pire en mode cafard, au mieux sans vraiment savoir quoi en faire ?Là, tu vas pouvoir enfin aller plus loin, et apprendre comment décrypter les bons indicateurs pour faire décoller tes écoutes sur Spotify et toutes les autres plateformes de podcasts.Dans cet épisode, je te guide pas à pas pour :comprendre le parcours de découverte de ton podcast (connaissance, considération, conversion),savoir quoi observer dans ton tableau de bord Spotify (avec un benchmark des stats moyennes à viser)identifier tes points faibles (vignette ? titre ? intro ? son ?),et surtout, transformer ces infos en plan d'action concret.Tu découvriras aussi pourquoi de petits ajustements sur ta cover, ton intro ou tes descriptions peuvent avoir un vrai impact sur la visibilité de ton podcast.À écouter si tu veux :enfin savoir où tu perds des auditeurs,apprendre à utiliser tes stats autrement que pour déprimer,construire une vraie méthode d'amélioration continue pour ton podcast.Dans les prochains épisodes de la série, on parlera de :Comment optimiser ton PSO (Podcast Search Optimization) pour remonter dans les résultats de recherche, avec une chronique mais aussi le retour d'expérience de Laurie Giacobi, de My Marketing Podcast.Mes audits découvrabilité de 2 podcasts volontaires (ou téméraires — au choix) : Club VG et Single Jungle.J'espère que cette chronique te donnera envie de jeter un œil neuf à tes analytics — et surtout de passer à l'action. Tu me diras ce que tu as eu envie d'ajuster en premier ?Liens utiles :Spotify for Creators : https://creators.spotify.com/Benchmarks des stats moyenne par Jeremy Enns : https://podcastmarketingacademy.com/spotify-podcast-conversion-rate-benchmarks/

I had a blast chatting with Karen Roberts on the Podcast Profits Unleashed show!

“But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who's gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has some good entertainment value. ‘Cause I think that's the third leg. Because right now, just producing content is enough, but there's going to come a point where people have to be entertaining as well, where it's not going to be consumed.” – Dennis MeadorThis episode is the second half of my conversation with founder and CEO of The Legal Podcasting Network Dennis Meador, as we discuss Dennis's start in podcasting, his tips for putting together a helpful and accessible video for clients, and how AI is blurring the video/audio divide.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Podcast Marketing and Communication StrategyThe second half of our conversation starts as Dennis shares his approach to winning older clients over to social-media marketing, and the challenge our online-first world can pose. “They'll say, ‘Yeah, if I can get them in front of me, I'll convert them 80% of the time,'" he recounts. “The problem is that 80% of the time, they check out your website and never do anything further.” He talks about short-form content and informational videos, and how they can help brands get a foot in the door when it comes to making an impression on clients. “When people search these very specific questions, now,” he explains, “all of a sudden, this attorney, especially with video and YouTube being owned by Google, their videos start to pop up, their podcast starts to pop up, their FAQ page starts to pop up.”(0:14:19) - Future of Podcasting and BrandingDennis and I talk about how remote networking and online spaces have changed the way we make a first impression, and his approach to keeping brands engaged with their clients. “We send a lot of videos in my company,” he explains, “I'll have somebody say to me, like, ‘Oh, this client's ghosted us, blah, blah, blah, blah. They're not returning calls.' I'm like, did you send [a video]? They probably forgot you're a real person.” He shares his thoughts about Gen Z, and now Gen Alpha, and how their lifelong experience with social media will impact the future of branding. “Fifteen years ago or ten years ago,” he recalls, “the number one thing kids wanted to be when they grew up was doctors and lawyers. Do you know what the number one thing is now for kids junior-high and below? Influencers.”(0:17:34) - AI and Creativity in MarketingOur conversation concludes with a firsthand account of how AI is helping Dennis reinvent and expand his approach to podcast development. “I'm hoping that when we produce this [next] podcast,” he says, “we actually produce it as a cartoon, that when we produce this podcast, we actually produce it as a cartoon, and...

Perfekter Content? Braucht's nicht. In dieser Episode räume ich mit dem Mythos auf, dass du ständig neue, makellose Inhalte erfinden musst. Stattdessen stelle ich dir den „Document, Don't Create“-Ansatz von Gary Vaynerchuk vor – und zeige dir, wie du dadurch ganz ohne Perfektionsdruck echten Mehrwert liefern kannst.

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others.  The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time.  Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more efficiently than traditional in-person networking events.  Mercer highlights the value of targeting niche podcasts, stressing that reaching a smaller, highly relevant audience can be more effective than aiming for broad, mainstream shows.  The discussion identifies "customer media marketing" as a significant benefit of podcasting, enabling deeper audience relationships through consistent content creation.  Mercer and Jeff suggest practical approaches for securing podcast appearances, including direct outreach, networking, and leveraging AI for research and pitch generation.  

Dans cet épisode de Marketing & Influence, j'ai le plaisir de recevoir Harold Parisot, président et fondateur du Chinese Business Club, l'un des réseaux d'affaires les plus exclusifs de Paris. Créé en 2012, le club rassemble chaque mois plus de 130 entreprises membres, autour de déjeuners et cocktails premium, pour développer du business au plus haut niveau.Harold dévoile les coulisses de ce réseau à la française, sa vision du networking efficace — entre dirigeants, politiques, médias et entrepreneurs — et partage son approche unique : pas de digital, tout repose sur la rencontre physique et la puissance du bouche-à-oreille. Bon épisode#Marketing #MarketingInfluence #Podcast #SocialMedia #ADMSParis #TikTok #Instagram #CyrilAttias #InfluenceMarketing #chineseBusinessClub-------------------------------------------

What if the most powerful personal growth tool isn't found in books or seminars, but in being a guest on a podcast?If you're a purpose-driven professional aiming to grow your influence or deepen your self-awareness, podcast guesting may offer more than exposure, it can become a transformational tool. In this episode with PodMatch founder Alex Sanfilippo, we explore the often overlooked inner benefits of being interviewed: refining communication, developing confidence, and uncovering self-discovery through meaningful conversation.Discover how guesting on podcasts sharpens your communication and listening skills in real-time.Learn why vulnerability and imperfection are assets, not liabilities, when building trust with an audience.Hear how real-time reflection during interviews can lead to profound self-discovery and personal clarity.Tune in now to uncover how simply being a guest on a podcast can unlock the next level of your personal and professional development.˚KEY POINTS AND TIMESTAMPS:02:10 - Introduction to Alex Sanfilippo and the Power of Podcast Guesting07:22 - Beyond Exposure: The Hidden Benefits of Being Interviewed14:57 - Refining Your Message: Clarity Through Conversation22:43 - Building Confidence: Speaking with Purpose and Presence30:29 - Self-Discovery: Uncovering Insights Through Dialogue37:15 - The Role of PodMatch in Connecting Purpose-Driven Professionals42:08 - Practical Tips for Maximising Your Podcast Guest Experience˚MEMORABLE QUOTE:"Be patient, slow down, be willing to let the journey take effect - build the proper muscle that you need to receive what you eventually want to get."˚VALUABLE RESOURCES:

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads! Ruby Ringo is a Pinterest Strategist and Manager who specializes in podcast marketing. She is a wife, a mom, a stepmom, a friend, a volunteer, a daughter, a sister, and many other things - including a lover of dark chocolate and soft pretzels. She is a firm believer that our roles do not define our purpose, and that her own purpose is to bring hope. That purpose comes through in every area of her life, whether it is helping a friend escape an abusive relationship, or implementing Pinterest strategies that make her clients' analytics skyrocket.In this episode of Podcasting Unlocked, Ruby Ringo is sharing the importance of taking the time to teach Pinterest what your content is about and actionable steps you can take right now to get started using Pinterest to increase your podcast's visibility. Ruby and I also chat about the following: Pinterest as a powerful tool for podcasters to reach new audiences.Why optimizing your Pinterest profile is a crucial first step for visibility.The importance of utilizing evergreen content for search engines like Pinterest.Creating boards and content that cater to different stages of the audience's journey.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH RUBY RINGO:LinkedInWebsiteFacebookCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SmarterQueueTailWindProud member of the Feminist Podcasters Collective.

Mini-série Visibilité - Episode n°1 : Avoir un podcast, c'est bien. Être écouté, c'est mieux. Dans cette 1ère chronique de ma mini-série consacrée à la visibilité, je t'emmène sur un sujet important pour ton podcast - mais souvent mal compris : la découvrabilité.Tu sais, ce moment où tu te dis : « J'ai bossé comme un·e dingue sur cet épisode… mais pourquoi personne ne le découvre ? »Dans cet épisode, je t'aide à reprendre la main avec 4 leviers essentiels pour donner plus de visibilité à ton podcast, sans bullshit ni jargon marketing. On parle de :l'importance (souvent sous-estimée) de ta vignette,la manière de rédiger une description qui donne envie de cliquer,les bases du PSO (Podcast Search Optimization),et la puissance du bouche-à-oreille — le vrai, celui qui part de l'humain.Tu découvriras aussi pourquoi certains détails peuvent te faire perdre des auditeurs sans même que tu le saches, et comment t'appuyer sur les données de Spotify for Creators pour améliorer concrètement ta découvrabilité.À écouter si tu veux :comprendre pourquoi ton podcast n'est pas encore découvert à sa juste valeur,avoir des pistes concrètes pour attirer plus d'auditeurs,transformer ta frustration en stratégie.Dans les prochains épisodes de la série, on parlera de :Les stats hyper intéressantes de Spotify for Créators (et comment les interpréter en plan d'action)Comment optimiser ton PSO (Podcast Search Optimization) pour remonter dans les résultats de recherche, avec une chronique mais aussi le retour d'expérience de Laurie Giacobi, de My Marketing Podcast.Mes audits découvrabilité de 2 podcasts volontaires (ou téméraires — au choix) : Club VG et Single Jungle.J'espère que cette chronique t'inspirera à tester au moins un des leviers partagés — et à continuer de voir grand pour ton podcast. Tu me diras ce que tu as eu envie de mettre en place en premier ?

Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn't mean the work is done. In this episode of Podcasting Unlocked, we're joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. Deirdre and I also chat about the following: Podcast marketing challenges that prevent visibility.Some common pitfalls of content repurposing and what you can do differently.How content creation is only a part of the marketing process, not the whole thing!Utilizing tools and testing different strategies to learn what resonates with your audience.If you're interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you'll receive 50% off your subscription price for the duration of your time with Capsho!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DEIRDRE TSHIEN:FacebookLinkedInCapshoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'KeefeProud member of the Feminist Podcasters Collective.

Welcome to another episode of the Podcast! Today, we're excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it's essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you'll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it's crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business. Learn more: https://www.sethdonlin.com/ https://www.linkedin.com/in/sethdonlin/ 

Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.    Discover why podcast guesting can be a game-changing audience growth strategy The secret to repurposing content without exhausting your creative energy How guesting on other shows can actually help you grow your own podcast  How a client, with this one tweak in podcast targeting, increased book sales Tips on how to get more leads and ROI from your podcast guest appearances  A practical method for keeping content flowing during your busiest seasons   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I'd say we focus mostly on the community we already have and there's nothing wrong with that. In fact, as a podcast producer I'd say that focusing on your current audience is one of the best things you can do for the stability and success of your podcast. However, and there's always a however lurking around, you have to keep in mind your next listeners. You always need to be carving out a part of your podcast and brand and business that's focused on finding the next audience you'll have, because if you're not getting that new listener another podcast is and they'll be the ones that get the opportunities we're working towards.So in this episode we're going to talk about producing podcast episodes that get shared, even by strangers. Why it's so important that your community and listeners outside of your community are talking about and sharing your podcast, how organic growth will impact your podcast's bottom line and what kind of episodes get shared. ⭐️ Listen to Episode 52: Your Podcast Has a Brand (Whether Your Realize it or Not!) 

Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatGPT can revolutionize your content creation process. This week, episode 210 of Podcasting Unlocked is about leveling up your podcast with AI tools! Emmy-winning AI video specialist Erich Archer, creator of the AI tool ecosystem Smarty Pants, bridges creativity and technology. His generative AI work includes the short film "RUFUS" and "The First Artist," a collaboration with DreamFlare AI. Archer has received Telly and Communicator Awards for AI innovation and is a fellow at The AI Exchange. A speaker on AI's potential, he is also the Executive Director of 1623 Studios.In this episode of Podcasting Unlocked, Erich Archer is sharing the importance of utilizing AI-generated content to save time and actionable steps you can take right now to start learning about how AI can work for you. Erich and I also chat about the following: The current state of generative video production and its similarities to digital music production.The benefits of using AI for research, automation, and creating custom GPTs for regular use.Maintaining the human element of creation and production when using assistive AI tools.How AI applications are not one-size-fits-all, and using different applications for different purposes.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ERICH ARCHER:LinkedInInstagramWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:PodmatchDescriptProud member of the Feminist Podcasters Collective.

Most pitches from podcast guests wanting to be interviewed get ignored by hosts. Thankfully, there is a way you can create a pitch that gets hosts to say "yes" to having you on the show! In this episode, Suzanne Culberg shares how to personalize your pitch, avoid common mistakes, and craft a message that makes hosts want you on their podcasts. Get ready to make your guesting pitches impossible to ignore!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/333Chapters00:00 Introduction to Podcast Pitching01:27 Researching Your Target Podcast03:20 Personalizing Your Pitch04:46 Focusing on the Host's Audience06:34 Making It Easy for the Host08:27 Demonstrating Preparedness and Quality10:39 Transparency in Representation11:08 The Importance of Follow-UpTakeawaysThere's no one right way to pitch a podcast.Research how the host wants to be pitched.Use a personal greeting in your pitch.Make the pitch relevant to the host's audience.Suggest relevant topics for discussion.Demonstrate that you have quality audio equipment.Include examples of previous podcast appearances.Thank the host for their consideration.Be transparent if someone else is pitching for you.Follow up thoughtfully after your initial pitch.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/333PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we're diving deep into the world of podcast workflow automations. I'm sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and techniques that can transform your podcast journey from frustrating to fulfilling. This week, episode 209 of Podcasting Unlocked is about podcast workflow automation! In this episode of Podcasting Unlocked, I'm sharing the importance of automating systems for your podcast and actionable steps you can take right now to take some of the work of podcasting off your plate. I also chat about the following: Identifying the bottleneck in your personal podcast workflow.Automating scheduling with guests so everyone has all the information they need. Tools Galati Media uses to create high-quality podcasts, while still saving time.Resources to start your own automation journey.Don't forget to head to check out my Podcast Workflow Checklist, or visit helpmypod.com to schedule a consultation.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:ClickUpCalendlyPodmatchDescriptOpusClipsMeet EdgarProud member of the Feminist Podcasters Collective.

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

Send Us a Text MessageWant more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330Chapters00:00 Introduction to Podcast SEO04:43 Why Podcast SEO is Essential05:39 Steps to Improve Discoverability09:02 Enhancing Visibility and Click-Through Rates10:01 Maximizing Listener Retention14:37 Recap and Final ThoughtsTakeawaysPodcast SEO is crucial for ranking on Apple and Spotify.Ignoring Podcast SEO can hinder your growth strategy.Discoverability involves ranking for relevant keywords.Visibility is about being clicked on over competitors.High retention time is essential for ranking well.Specific keywords reduce competition and attract the right audience.Attractive cover art can increase click-through rates.Engaging intros can improve listener retention.Analyzing listener drop-off points can enhance content quality.Implementing these strategies can lead to organic growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330