Podcasts about podcast marketing

  • 723PODCASTS
  • 3,078EPISODES
  • 25mAVG DURATION
  • 1DAILY NEW EPISODE
  • Jun 19, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about podcast marketing

Show all podcasts related to podcast marketing

Latest podcast episodes about podcast marketing

Listeners to Leads
Growing Your Audience & Business with Content Repurposing with Felly Day

Listeners to Leads

Play Episode Listen Later Jun 19, 2025 25:34


Are you creating amazing podcast content but feeling like you're not reaching enough people? Today we're covering the essential world of podcast repurposing, revealing how to strategically transform your long-form and short-form content to expand your reach and grow your business. Join us as Felly Day shares actionable insights on maximizing your podcast's impact, from leveraging guest episodes and optimizing for SEO to building your email list and even pitching yourself for other shows. This week, episode 213 of Podcasting Unlocked is about growing your audience and business with content repurposing! Felly Day is a Content Strategist and Feel Good Marketing Mentor. She manages her content repurposing agency, Felly Day VA, from her laptop while balancing 1:1 clients and traveling. Her team focuses on repurposing content to build your omnipresence and cut your conversion time in half. She is also the host of The Unprofessional Entrepreneur podcast.In this episode of Podcasting Unlocked, Felly Day is sharing the importance of strategically repurposing your content and actionable steps you can take right now to make your short form content longer. Felly and I also chat about the following: Deciding on the core content you can keep coming back to.Leveraging your guest appearances on other shows for content.Why adding context is crucial for effective repurposing.Choosing the platforms to focus on that work best for you and your business.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH FELLY DAY:WebsiteInstagramThe Unprofessional Entrepreneur podcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Podcastwonder Magazin - Podcast starten & Podcast-Wachstum
Reicht gute Qualität und Leidenschaft nicht mehr? Podcast Sprechstunde

Podcastwonder Magazin - Podcast starten & Podcast-Wachstum

Play Episode Listen Later Jun 19, 2025 15:33


#247: Reicht Leidenschaft aus oder braucht's mehr? Ich beantworte eine Hörerfrage zu KI, SEO und Sichtbarkeit und zeige dir, warum deine Inhalte nicht nur gut sein sollten – sondern auch sichtbar. Viel Spaß beim Hören

Audio Branding
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador - Part 2

Audio Branding

Play Episode Listen Later Jun 18, 2025 30:42


“But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who's gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has some good entertainment value. ‘Cause I think that's the third leg. Because right now, just producing content is enough, but there's going to come a point where people have to be entertaining as well, where it's not going to be consumed.” – Dennis MeadorThis episode is the second half of my conversation with founder and CEO of The Legal Podcasting Network Dennis Meador, as we discuss Dennis's start in podcasting, his tips for putting together a helpful and accessible video for clients, and how AI is blurring the video/audio divide.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Podcast Marketing and Communication StrategyThe second half of our conversation starts as Dennis shares his approach to winning older clients over to social-media marketing, and the challenge our online-first world can pose. “They'll say, ‘Yeah, if I can get them in front of me, I'll convert them 80% of the time,'" he recounts. “The problem is that 80% of the time, they check out your website and never do anything further.” He talks about short-form content and informational videos, and how they can help brands get a foot in the door when it comes to making an impression on clients. “When people search these very specific questions, now,” he explains, “all of a sudden, this attorney, especially with video and YouTube being owned by Google, their videos start to pop up, their podcast starts to pop up, their FAQ page starts to pop up.”(0:14:19) - Future of Podcasting and BrandingDennis and I talk about how remote networking and online spaces have changed the way we make a first impression, and his approach to keeping brands engaged with their clients. “We send a lot of videos in my company,” he explains, “I'll have somebody say to me, like, ‘Oh, this client's ghosted us, blah, blah, blah, blah. They're not returning calls.' I'm like, did you send [a video]? They probably forgot you're a real person.” He shares his thoughts about Gen Z, and now Gen Alpha, and how their lifelong experience with social media will impact the future of branding. “Fifteen years ago or ten years ago,” he recalls, “the number one thing kids wanted to be when they grew up was doctors and lawyers. Do you know what the number one thing is now for kids junior-high and below? Influencers.”(0:17:34) - AI and Creativity in MarketingOur conversation concludes with a firsthand account of how AI is helping Dennis reinvent and expand his approach to podcast development. “I'm hoping that when we produce this [next] podcast,” he says, “we actually produce it as a cartoon, that when we produce this podcast, we actually produce it as a cartoon, and...

PODCAST LOVES BUSINESS - Podcast erstellen und starten für dein Online-Business
433: Dein Podcast-Marketing frisst Zeit? Mach's wie Gary Vee

PODCAST LOVES BUSINESS - Podcast erstellen und starten für dein Online-Business

Play Episode Listen Later Jun 18, 2025 15:07


Perfekter Content? Braucht's nicht. In dieser Episode räume ich mit dem Mythos auf, dass du ständig neue, makellose Inhalte erfinden musst. Stattdessen stelle ich dir den „Document, Don't Create“-Ansatz von Gary Vaynerchuk vor – und zeige dir, wie du dadurch ganz ohne Perfektionsdruck echten Mehrwert liefern kannst.

Einfach Podcasten
#138 - Zu viele Podcasts? Macht es überhaupt noch Sinn, einen eigenen Podcast zu starten?

Einfach Podcasten

Play Episode Listen Later Jun 18, 2025 18:27 Transcription Available


Du überlegst, ob du einen eigenen Podcast starten solltest - aber diese eine Frage geht dir nicht aus dem Kopf: "Gibt es nicht schon viel zu viele Podcasts?" Genau mit dieser Herausforderung bist du nicht allein. Viele Coaches, Berater und Dienstleister denken ähnlich. Schließlich sieht man überall neue Podcasts und gleichzeitig hört man oft, dass die meisten davon gar nicht erfolgreich sind. In dieser Podcast-Folge zeige ich dir, warum es trotzdem (oder gerade deshalb!) jetzt der perfekte Zeitpunkt ist, deinen eigenen Podcast zu starten. Du erfährst:

Business Unfiltered
Podcast Marketing for Growth

Business Unfiltered

Play Episode Listen Later Jun 17, 2025 30:00 Transcription Available


Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others.  The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time.  Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more efficiently than traditional in-person networking events.  Mercer highlights the value of targeting niche podcasts, stressing that reaching a smaller, highly relevant audience can be more effective than aiming for broad, mainstream shows.  The discussion identifies "customer media marketing" as a significant benefit of podcasting, enabling deeper audience relationships through consistent content creation.  Mercer and Jeff suggest practical approaches for securing podcast appearances, including direct outreach, networking, and leveraging AI for research and pitch generation.  

Personal Development Mastery
#510 How being a guest on podcasts can lead to surprising personal development and self-discovery, with Alex Sanfilippo.

Personal Development Mastery

Play Episode Listen Later Jun 16, 2025 47:36 Transcription Available


What if the most powerful personal growth tool isn't found in books or seminars, but in being a guest on a podcast?If you're a purpose-driven professional aiming to grow your influence or deepen your self-awareness, podcast guesting may offer more than exposure, it can become a transformational tool. In this episode with PodMatch founder Alex Sanfilippo, we explore the often overlooked inner benefits of being interviewed: refining communication, developing confidence, and uncovering self-discovery through meaningful conversation.Discover how guesting on podcasts sharpens your communication and listening skills in real-time.Learn why vulnerability and imperfection are assets, not liabilities, when building trust with an audience.Hear how real-time reflection during interviews can lead to profound self-discovery and personal clarity.Tune in now to uncover how simply being a guest on a podcast can unlock the next level of your personal and professional development.˚KEY POINTS AND TIMESTAMPS:02:10 - Introduction to Alex Sanfilippo and the Power of Podcast Guesting07:22 - Beyond Exposure: The Hidden Benefits of Being Interviewed14:57 - Refining Your Message: Clarity Through Conversation22:43 - Building Confidence: Speaking with Purpose and Presence30:29 - Self-Discovery: Uncovering Insights Through Dialogue37:15 - The Role of PodMatch in Connecting Purpose-Driven Professionals42:08 - Practical Tips for Maximising Your Podcast Guest Experience˚MEMORABLE QUOTE:"Be patient, slow down, be willing to let the journey take effect - build the proper muscle that you need to receive what you eventually want to get."˚VALUABLE RESOURCES:

Podcast Talent Coach
Creating Your Powerful Marketing Message – PTC 549

Podcast Talent Coach

Play Episode Listen Later Jun 14, 2025 45:24


MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Marketing im Kopf
#197 Warum Marketing heute spielerisch sein muss - Interview mit Benedikt Görges 1/2

Marketing im Kopf

Play Episode Listen Later Jun 13, 2025 30:17


Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Benedikt Görges zu Gast. Benedikt ist Scale-Up Advisor bei Screenable, einem Unternehmen für Gamification auf öffentlichen Bildschirmen. ScreenAble arbeitet bereits mit Kunden wie Toyota, der Commerzbank, HDI, Edeka, Doppelherz und vielen vielen weiteren. In der heutigen Folge erklärt Benedikt, warum Gamification so erfolgreich ist, welche Unternehmen es bereits einsetzen und wie sich damit Kundeninteraktionen verbessern lassen. Außerdem sprechen wir darüber, warum einige Branchen noch zögern und welche Best Practices sich aus erfolgreichen Gamification-Strategien ableiten lassen.____________________________________________Hier kannst du Benedikt erreichen: Linkedin: https://www.linkedin.com/in/benedikt-görges/____________________________________________Unternehmen: Screenable Webseite: ⁠⁠https://screenable.io____________________________________________Wichtige Links: Doppelherz Halbzeitspiel // SG Flensburg-HandewittEDEKA NORD // Stars for free 2024____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Listeners to Leads
Mastering Pinterest SEO for More Downloads with Ruby Ringo

Listeners to Leads

Play Episode Listen Later Jun 12, 2025 30:36


Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads! Ruby Ringo is a Pinterest Strategist and Manager who specializes in podcast marketing. She is a wife, a mom, a stepmom, a friend, a volunteer, a daughter, a sister, and many other things - including a lover of dark chocolate and soft pretzels. She is a firm believer that our roles do not define our purpose, and that her own purpose is to bring hope. That purpose comes through in every area of her life, whether it is helping a friend escape an abusive relationship, or implementing Pinterest strategies that make her clients' analytics skyrocket.In this episode of Podcasting Unlocked, Ruby Ringo is sharing the importance of taking the time to teach Pinterest what your content is about and actionable steps you can take right now to get started using Pinterest to increase your podcast's visibility. Ruby and I also chat about the following: Pinterest as a powerful tool for podcasters to reach new audiences.Why optimizing your Pinterest profile is a crucial first step for visibility.The importance of utilizing evergreen content for search engines like Pinterest.Creating boards and content that cater to different stages of the audience's journey.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH RUBY RINGO:LinkedInWebsiteFacebookCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SmarterQueueTailWindProud member of the Feminist Podcasters Collective.

Podcast Marketing wirkt | Podcast starten, Kunden gewinnen, Impact machen
Mit dem Corporate-Podcast Mitarbeitende begeistern – mit Stefanie Thieme | 202

Podcast Marketing wirkt | Podcast starten, Kunden gewinnen, Impact machen

Play Episode Listen Later Jun 10, 2025 27:38


Kann ein Corporate-Podcast neue Team-Mitglieder fürs eigene Unternehmen begeistern? Ja, auf jeden Fall! Das sagt mein heutiger Gast Stefanie Thieme, die mit ihrem Unternehmens-Podcast auf große positive Resonanz bei ihren Mitarbeitenden gestoßen ist und neue Team-Mitglieder gewinnen konnte. Wie das geht, und welche Rolle hier ein strategischer Aufbau des Podcasts spielt, das erfährst du heute. Besuche die Website der parcIT: https://www.parcit.de Höre den Podcast der parcIT: https://www.parcit.de/ueber-parcit/karriere/podcast-live-bei-parcit Folge der parcIT auf LinkedIn: https://www.linkedin.com/company/parcit-gmbh Erfahre mehr über das Team bei parcIT: https://www.parcit.de/ueber-parcit/karriere Mein Buch gibt es hier zu kaufen: https://podcastliebe.net/mach-dein-business-hoerbar Kostenfreies Kennenlerngespräch: https://podcastliebe.net/pmw-kennenlerngespraech-buchen Shop: https://podcastliebe.net/pmw-shop Newsletter: https://podcastliebe.net/pmw-newsletter Kontakt: https://podcastliebe.net/pmw-kontakt Bewerte diesen Podcast bei Apple Podcasts: https://podcastliebe.net/pmw-review **Erprobt und von Herzen empfohlen:** Musikhaus Thomann für Aufnahme-Equipment: Unterstütze unsere Arbeit bei Buchung über diesen Link: https://podcastliebe.net/pmw-thomann Podigee für Podcast-Hosting: Erhalte als Neukund:in 10% Rabatt (gültig bis maximal 12.07.2025) mit dem Gutscheincode „Podcastliebe-10-off”. Dieses [Video](https://www.loom.com/share/50c4a79a2721498fb6d26660bec0293b?sid=ec38a750-7be9-4dc8-ac21-45fb4493081d) erklärt in Kürze, wie der Gutscheincode anzuwenden ist. Riverside für remote Interview-Aufnahmen: Unterstütze unsere Arbeit bei der Buchung über diesen Link: https://podcastliebe.net/pmw-riverside Sonix.ai für KI-basierte Podcast-Transkripte: Erhalte 30 Minuten gratis und nochmal 100 kostenfreie Minuten bei Buchung eines Premium oder Enterprise Plans über den Link https://podcastliebe.net/pmw-sonix-ai [Dauerwerbesendung]

Listeners to Leads
Maximizing Podcast Reach Through Repurposing with Deirdre Tshien

Listeners to Leads

Play Episode Listen Later Jun 5, 2025 26:55


Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn't mean the work is done. In this episode of Podcasting Unlocked, we're joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. Deirdre and I also chat about the following: Podcast marketing challenges that prevent visibility.Some common pitfalls of content repurposing and what you can do differently.How content creation is only a part of the marketing process, not the whole thing!Utilizing tools and testing different strategies to learn what resonates with your audience.If you're interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you'll receive 50% off your subscription price for the duration of your time with Capsho!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DEIRDRE TSHIEN:FacebookLinkedInCapshoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'KeefeProud member of the Feminist Podcasters Collective.

Antipop - pour faire grandir ton podcast
Leçon de leadership : assumer une vision ambitieuse, créer une asso, gérer une communauté - avec Mélanie Hong Asiattitudes

Antipop - pour faire grandir ton podcast

Play Episode Listen Later Jun 5, 2025 42:41


Quand Mélanie Hong lance Asiatitudes, elle veut répondre à une urgence : donner la parole aux personnes asiatiques en France, invisibilisées dans l'espace médiatique, en pleine montée du racisme anti-asiatique lié au Covid.Le podcast devient très vite un point de ralliement. Mélanie reçoit une centaine de messages dès la sortie du premier épisode. En quelques mois, Asiatitudes se transforme en une communauté active, puis en association. Et le projet prend de l'ampleur : webzine, événements, festivals, actions collectives…Mais derrière ce succès, Mélanie se pose une question que beaucoup de créateurs engagés reconnaîtront : quelle est ma place dans mon propre projet ? comment continuer à porter sa stratégie de croissance personnelle, sans s'effacer derrière l'engagement collectif ? Mélanie partage tout : les débuts, les choix structurants, les doutes, la monétisation du festival, l'évolution vers un rôle plus aligné avec son énergie... et comment elle a appris à faire de la place aux autres, sans s'effacer elle-même.Dans cet épisode, on parle de :comment elle a structuré sa communauté et lancé une asso à partir de son podcastce qu'elle a appris sur le leadership collaboratifson festival co-organisé avec d'autres associations, et comment elle l'a monétisécomment elle a redéfini sa mission et différencié son média de son associationpourquoi elle a séparé son podcast de son activité de coach et son business de création de contenuscomment elle a monétisé son podcast via des événements et des sponsorsce que ça change d'assumer pleinement une ambition créative, personnelle et professionnelleÀ écouter si tu te demandes comment :faire grandir ton projet podcast au-delà de l'audioposer une vision claire pour fédérer une communautétrouver un équilibre entre impact collectif et épanouissement personnelMélanie partage avec beaucoup de lucidité, de générosité et de recul. Son parcours est un bel exemple de ce que ça donne, quand on met du sens, du cœur… et qu'on ose passer à l'action.Tu me diras ce que ça t'a inspiré pour ton propre projet ?

Tips - Conseils Podcast Marketing
85. Pourquoi personne ne recommande votre podcast ? [Conseils Podcast Marketing]

Tips - Conseils Podcast Marketing

Play Episode Listen Later Jun 4, 2025 9:22 Transcription Available


Augmenter l'audience de votre podcast ne sert à rien… si votre podcast ne répond pas à un vrai besoin. Dans cet épisode de Tips, je vous explique pourquoi le succès d'un podcast dépend avant tout de sa capacité à résoudre une problématique claire pour son audience.

Einfach Podcasten
#137 - Was deine Hörer wirklich hören wollen - und warum du es (noch) nicht sagst

Einfach Podcasten

Play Episode Listen Later Jun 4, 2025 22:59


Dein Podcast liefert Mehrwert, du gibst regelmäßig dein Wissen weiter – aber irgendwie kommt es nicht so richtig an? Du fragst dich, warum deine Inhalte gut gemeint sind, aber nicht die Wirkung zeigen, die du dir wünschst? Dann lohnt sich ein Blick hinter die Kulissen. In dieser Folge geht es um genau diese Lücke zwischen dem, was du sagen willst – und dem, was deine Zielgruppe wirklich hören muss. Ich nehme dich mit in einen Perspektivwechsel, der deinen Podcast relevanter, greifbarer und wirkungsvoller macht. Hör rein – und finde heraus, warum „ganz nett“ nicht reicht, wenn du mit deinem Podcast wirklich etwas bewegen willst. Links zur Folge:

Elite Expert Insider
The Secret Power of Storytelling in Business with Seth Donlin

Elite Expert Insider

Play Episode Listen Later Jun 2, 2025 30:17


Welcome to another episode of the Podcast! Today, we're excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it's essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you'll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it's crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business. Learn more: https://www.sethdonlin.com/ https://www.linkedin.com/in/sethdonlin/ 

Women Who Execute with Jen Vazquez
278 | How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

Women Who Execute with Jen Vazquez

Play Episode Listen Later Jun 2, 2025 34:33


Send us a textJoin us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact.Shownotes: https://jenvazquez.com/michelle-glogovac/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
How Hosting and Guesting Can Be Your Dynamic Duo in Podcast Marketing with Traci DeForge

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Play Episode Listen Later Jun 2, 2025 26:18


Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.    Discover why podcast guesting can be a game-changing audience growth strategy The secret to repurposing content without exhausting your creative energy How guesting on other shows can actually help you grow your own podcast  How a client, with this one tweak in podcast targeting, increased book sales Tips on how to get more leads and ROI from your podcast guest appearances  A practical method for keeping content flowing during your busiest seasons   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Podcasts for Profit with Morgan Franklin
#065: Podcast Episodes That Get Shared (Even by Strangers)

Podcasts for Profit with Morgan Franklin

Play Episode Listen Later Jun 2, 2025 13:33


Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I'd say we focus mostly on the community we already have and there's nothing wrong with that. In fact, as a podcast producer I'd say that focusing on your current audience is one of the best things you can do for the stability and success of your podcast. However, and there's always a however lurking around, you have to keep in mind your next listeners. You always need to be carving out a part of your podcast and brand and business that's focused on finding the next audience you'll have, because if you're not getting that new listener another podcast is and they'll be the ones that get the opportunities we're working towards.So in this episode we're going to talk about producing podcast episodes that get shared, even by strangers. Why it's so important that your community and listeners outside of your community are talking about and sharing your podcast, how organic growth will impact your podcast's bottom line and what kind of episodes get shared. ⭐️ Listen to Episode 52: Your Podcast Has a Brand (Whether Your Realize it or Not!) 

Podcast Junkies
370: Innovating Podcast Marketing: Eric Melchor's B2B Strategies

Podcast Junkies

Play Episode Listen Later May 30, 2025 57:29 Transcription Available


Listeners to Leads
Leveling Up Your Podcast with AI Tools with Erich Archer

Listeners to Leads

Play Episode Listen Later May 29, 2025 24:51


Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatGPT can revolutionize your content creation process. This week, episode 210 of Podcasting Unlocked is about leveling up your podcast with AI tools! Emmy-winning AI video specialist Erich Archer, creator of the AI tool ecosystem Smarty Pants, bridges creativity and technology. His generative AI work includes the short film "RUFUS" and "The First Artist," a collaboration with DreamFlare AI. Archer has received Telly and Communicator Awards for AI innovation and is a fellow at The AI Exchange. A speaker on AI's potential, he is also the Executive Director of 1623 Studios.In this episode of Podcasting Unlocked, Erich Archer is sharing the importance of utilizing AI-generated content to save time and actionable steps you can take right now to start learning about how AI can work for you. Erich and I also chat about the following: The current state of generative video production and its similarities to digital music production.The benefits of using AI for research, automation, and creating custom GPTs for regular use.Maintaining the human element of creation and production when using assistive AI tools.How AI applications are not one-size-fits-all, and using different applications for different purposes.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ERICH ARCHER:LinkedInInstagramWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:PodmatchDescriptProud member of the Feminist Podcasters Collective.

Antipop - pour faire grandir ton podcast
Le Pompon : comment un podcast peut changer une vie (et créer des opportunités de carrière ) Theo Robache [ CRÉATION DE CONTENUS ]

Antipop - pour faire grandir ton podcast

Play Episode Listen Later May 29, 2025 43:36


Pendant 5 ans, Théo Robache a animé Le Pompon, un podcast local devenu tremplin professionnel et catalyseur d'opportunités. En parallèle de ses 160 interviews, il a imaginé des formats événementiels forts : dîners intimistes, conférences live, talks à la TEDx... Des rendez-vous pensés pour créer du lien (sa passion) et fédérer une communauté engagée autour de ses valeurs : audace, écologie, faire ensemble, optimisme. Son podcast est à son apogée. Jusqu'à ce qu'il sente, que ce n'est plus assez pour lui, qu'il sente que d'autres opportunités de carrière s'ouvrent à lui....Dans cet épisode, Théo revient sur :son parcours de créateur devenu animateur d'événements,l'impact concret de son podcast sur sa vie pro,sa stratégie communautaire ultra-locale,pourquoi il a décidé d'arrêter Le Pompon à son apogée,la santé mentale des créateurs de contenuset comment il empreinte aujourd'hui une nouvelle voie professionnelleÀ écouter si tu te demandes comment :créer un podcast qui a de l'impact,faire vivre ta communauté au-delà de l'audio,poser des choix alignés avec ton énergie et tes valeurs.Théo parle avec beaucoup de transparence, et de simplicité. Son optimisme est communicatif !J'espère que cet épisode t'inspirera à envisager ton podcast autrement — comme un levier d'opportunités de carrière, de rencontres et peut-être même, de transformation personnelle. Tu me diras ce que ça t'a donné envie d'expérimenter ?

Creating a Brand
Crafting a Podcast Pitch That Gets a Yes | Suzanne Culberg

Creating a Brand

Play Episode Listen Later May 27, 2025 12:57 Transcription Available


Most pitches from podcast guests wanting to be interviewed get ignored by hosts. Thankfully, there is a way you can create a pitch that gets hosts to say "yes" to having you on the show! In this episode, Suzanne Culberg shares how to personalize your pitch, avoid common mistakes, and craft a message that makes hosts want you on their podcasts. Get ready to make your guesting pitches impossible to ignore!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/333Chapters00:00 Introduction to Podcast Pitching01:27 Researching Your Target Podcast03:20 Personalizing Your Pitch04:46 Focusing on the Host's Audience06:34 Making It Easy for the Host08:27 Demonstrating Preparedness and Quality10:39 Transparency in Representation11:08 The Importance of Follow-UpTakeawaysThere's no one right way to pitch a podcast.Research how the host wants to be pitched.Use a personal greeting in your pitch.Make the pitch relevant to the host's audience.Suggest relevant topics for discussion.Demonstrate that you have quality audio equipment.Include examples of previous podcast appearances.Thank the host for their consideration.Be transparent if someone else is pitching for you.Follow up thoughtfully after your initial pitch.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/333PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Listeners to Leads
Podcast Workflow Automation: Tools and Techniques for Efficiency

Listeners to Leads

Play Episode Listen Later May 27, 2025 18:19


Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we're diving deep into the world of podcast workflow automations. I'm sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and techniques that can transform your podcast journey from frustrating to fulfilling. This week, episode 209 of Podcasting Unlocked is about podcast workflow automation! In this episode of Podcasting Unlocked, I'm sharing the importance of automating systems for your podcast and actionable steps you can take right now to take some of the work of podcasting off your plate. I also chat about the following: Identifying the bottleneck in your personal podcast workflow.Automating scheduling with guests so everyone has all the information they need. Tools Galati Media uses to create high-quality podcasts, while still saving time.Resources to start your own automation journey.Don't forget to head to check out my Podcast Workflow Checklist, or visit helpmypod.com to schedule a consultation.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:ClickUpCalendlyPodmatchDescriptOpusClipsMeet EdgarProud member of the Feminist Podcasters Collective.

We Don't PLAY
Podcast Optimization: How to Take Podcast Marketing Seriously (High-Value Content) with Favour Obasi-Ike

We Don't PLAY

Play Episode Listen Later May 24, 2025 54:32


#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker
Was steckt wirklich hinter Smart Casual? Elisabeth Oberndorfer über Content, Mut & Scheitern | EG008

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker

Play Episode Listen Later May 22, 2025 49:41


In dieser Folge nehme ich dich mit hinter die polierte Fassade der Selbstständigkeit und zeige dir gemeinsam mit Elisabeth (www.smartcasual.at, wie echtes Unternehmertum jenseits des Instagram-Glamours funktioniert. Hier sind die drei wichtigsten Takeaways, die nicht nur inspirieren, sondern dir praxisnahe Impulse für dein Business liefern:

Listeners to Leads
The Power of Advocacy Through Podcasting with Hollis Peirce

Listeners to Leads

Play Episode Listen Later May 22, 2025 23:00


Can a simple microphone and a heartfelt conversation truly change the world? Absolutely. In this episode, we're diving into the powerful intersection of advocacy and podcasting with Hollis Peirce, the driving force behind "21st Century Disability." Hollis shares his inspiring journey of using his podcast as a platform to redefine disability, challenge societal norms, and give voice to often-unheard stories. Discover how a shift from scripted lectures to genuine dialogue can ignite real change and foster a community dedicated to creating a more inclusive world. This week, episode 208 of Podcasting Unlocked is about the power of advocacy through podcasting! Hollis Peirce, a physically disabled man in his late 30s, uses his dry and dark humor to navigate life's challenges. Diagnosed with MD at six months, he defied low expectations and pursued ambitious goals. He earned a bachelor's in History in 2015 and a master's in History with a specialization in Digital Humanities in 2019. Finally, he founded the Ottawa Power Wheelchair Hockey League in 2009 and volunteered at local music festivals throughout his youth. His efforts earned him the Governor General of Canada's Meritorious Service Medal in 2024.In this episode of Podcasting Unlocked, Hollis Peirce is sharing the importance of being flexible with different elements of your podcast and actionable steps you can take right now to promote your podcast while staying authentic.Hollis and I also chat about the following: The different perspectives on disability and the prejudice disabled people face in society.Changing your podcast format based on feedback from listeners and trusted sources.Using listener data to explore audience preferences.Promoting your podcast through community connections to increase visibility.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH HOLLIS PEIRCE:LinkedInPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Antipop - pour faire grandir ton podcast
Ce qui vous attend pour cette 4è saison : création de contenu, écosystème médias, stratégies de croissance podcast [BANDE ANNONCE]

Antipop - pour faire grandir ton podcast

Play Episode Listen Later May 22, 2025 2:32


Vous trouvez pas qu'il y a un truc dont on ne parle jamais quand on se lance dans la création de contenu ? Ce sont toutes ces montagnes russes qu'on va devoir vivre. Un jour, on est au top du monde, et le suivante, envie de tout envoyer valser.Dans cette saison 4, on continue d'explorer les stratégies de croissance quand on a une vision ambitieuse pour son podcast ou son média. Dans cette bande annonce, je vous en dit plus sur ce que vous réserve cette saison 4 avec une focale un peu élargie.Je vais m'intéresser à ce qui vient compléter un podcast. pour le transformer en succès. Pour cela, je vais interviewer des créateurs de contenus et des podcasteurs qui ont ajouté une nouvelle dimension à leur podcast : une newsletter, une communauté, des évènements live... pour maximiser la visibilité de leur podcast mais aussi créer une engagement plus fort auprès de leur audience.Et comme d'habitude, je vais dénicher pour vous les méthodes qui fonctionnent et les décrypter pour vous. L'idée c'est de vous donner toutes les clefs pour monter en compétence sur votre propre monétisation , diffusion , promotion de votre podcast.Mes invités alors ? écoutez la bande annonce pour les découvrir !Bonne écoute !-- Pour plus de conseils, de cas pratiques, de ressources ⬇️

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
#294 | What Does Podcast Marketing Mean & Why Does It Feel So ‘Icky' When You Do It?

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

Play Episode Listen Later May 19, 2025 26:07


Are you hesitant to market your podcast because it feels inauthentic or overly promotional?Many podcasters experience discomfort when promoting their shows, often due to negative perceptions of marketing as pushy or manipulative. This episode addresses these concerns by exploring how traditional marketing approaches can create resistance and how adopting pull-based strategies can align with your authentic voice, making promotion feel more natural and effective.Here's what you'll gain from this episode:An understanding of why conventional marketing tactics may feel disingenuous and how they can alienate your audience.Insights into pull-based marketing strategies that attract listeners by providing genuine value and fostering trust.A breakdown of five essential elements of effective podcast marketing that can help you grow your audience without compromising your integrity.Discover how to market your podcast authentically and effectively by listening to this episode now.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studies]Looking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

The Podcaster's Guide to a Visible Voice
Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97

The Podcaster's Guide to a Visible Voice

Play Episode Listen Later May 19, 2025 37:24 Transcription Available


How can curiosity and commitment to your listener drive your show's growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances. That's exactly what Chidinma Azubuike discovered when she started “But What Do I Know?” back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners. Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you're just starting your podcast or have been working away for years, Chidinma's perspective is sure to have you taking notes and making plans to take your show to the next level. Learn an exploratory approach to creating an award-winning podcast: How Chidinma turned to life experience to inspire her show When and how to tackle a rebrand Transforming listeners into a real community Making moves to monetize your podcast Links worth mentioning from the episode: Register for BWDIK's virtual movie screening of “Village Keeper” - https://docs.google.com/forms/d/e/1FAIpQLSdJ3oHnRoTAruUHjbsvMTncTv8UMuBPD1IdOJeEG28jhXjTzQ/viewform CBC, “The Golden Globes want to honour podcasting”: https://www.cbc.ca/arts/commotion/the-golden-globes-want-to-honour-podcasting-1.7532676 Engage with Chidinma Azubuike: Listen to the But What Do I Know podcast - https://www.bwdikpodcast.com/podcast Follow But What Do I Know on Instagram - https://www.instagram.com/bwdikpodcast/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA Podcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET'S GO” BEGINS] MARY: When looking at new podcasts for something to listen to on your podcast player, sometimes one just stands out. For me, it was quite a few years ago when the title But What Do I Know grabbed my attention. It was nominated for a podcast award and it really resonated with me because, the imposter syndrome behind that question, my need for continual learning, and also learning from a fellow Canadian, which was rare at that time. When I saw the show, Canadian podcasts weren't really highlighted as Canadian, but really it was all about that imposter syndrome part. That little girl's uncertainty that I have that still lingers inside of me even as I am a 45 year old woman today. Right. Like all of this stuff comes up, and it came up through that one question, the title of her podcast.  So I added But What Do I Know? to my list, even though I didn't listen to it, not in the beginning at least, because I wasn't ready to face my inner struggles with that little girl that I was talking about, right? That struggle of, ooh, I actually have to look at this now. Nah. But I'll still save it on my podcast player because you just never know, right? And then I fast forward to last year, 2024, and the podcast was rebranded and it spoke to me even more. I was like, wait a minute, why did this rebrand happen? What's different? What's going on? And it piqued my curiosity.  So I was like, okay, leaning towards the curiosity versus, ooh, do I have to face my inner demons? And that was the change for me. And I decided to hit play because I realized, yeah, what do I know? Because I could learn from Chidinma Azubuike. Chidinma and I chat about her podcasting journey and what success looks like for her now. Because as we know, podcasting is a lot of work. So how does her curiosity and drive to build community work for her podcast today?  This is episode number 97 on the Podcaster's Guide to a Visible Voice.

Podcast Talent Coach
Succeeding Through Virtual Events – PTC 545

Podcast Talent Coach

Play Episode Listen Later May 17, 2025 47:03


Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor.   VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 20:14 Clarity Boosts Sales: Simple Pricing 21:49 "Virtual Summits Drive Audience Engagement" 25:42 Summit Preparation: Key Considerations 30:48 Tailoring Talks for Different Audiences 33:27 Targeted Networking for Real Estate Professionals 35:53 "Service Bundles and Success Guarantees" 38:28 "Nine-Step Rapport-Building Framework" 42:09 Virtual Summits for Lead Conversion 45:46 "Weekly Coaching Invitation"   We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your email list, attract your ideal clients, and explode your authority in your niche. Virtual events are so much more than just another "networking" opportunity—they're a dynamic growth strategy. On this episode, you'll hear why they offer results no other channel can match.   THE COMPOUND POWER OF VIRTUAL EVENTS If you want leverage, you need to get in front of more people—faster. That's why I'm such a huge advocate of virtual events. When you speak at a summit or online masterminds, you aren't just building rapport with one person at a time. You're leveraging the audience of a host who's vouching for your expertise and putting you directly in front of people already interested in your topic. And when you host your own virtual summit, you don't just add 25 or 50 leads. You're suddenly adding hundreds or even thousands of the right people to your email list, letting you scale your business much more quickly.   AVOIDING COMMON VIRTUAL EVENT MISTAKES Steve Eriksen and I dig deep into what separates successful summits from virtual event disasters. We reveal why keeping things simple—for both your offers and your event organization—is key if you want real results. Steve shares powerful examples of mistakes to avoid, like confusing multi-tiered VIP offers that leave attendees unsure and uncommitted. Instead, you'll learn why clarity and a focused value proposition always win, and how offering a single irresistible option can drive thousands in summit revenue.   FIVE KEY ELEMENTS TO BE SUMMIT-READY You might be wondering: What do you really need to show up and win at a virtual event? Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy! In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. Steve now helps entrepreneurs with their event tech with EventRaptor. Steve breaks down the five-step system every podcasting entrepreneur should have in place. These include a strong lead magnet, a signature talk that plants your expertise in people's minds, a reliable follow-up sequence, an irresistible offer, and a simple sales conversion system. Whether you're hosting or guest-speaking, having this foundation will not only grow your email list but also turn new listeners into long-term clients.   BUILDING RELATIONSHIPS THAT LAST Podcasting and virtual events are about more than downloads and email addresses. They're about building meaningful relationships with your audience and fellow experts. Throughout this episode, I share how consistently showing up (even as a last-minute speaker) builds goodwill in the virtual event space, leading to more invitations, stronger JV partnerships, and more sales. If you're ready to establish trust, deepen engagement, and finally build a platform that delivers impact, this episode will give you the exact blueprint to make that happen. Don't forget to grab Steve's incredible “Get Summit Ready” checklist at www.PodcastTalentCoach.com/summitready, and start leveraging the transformational power of virtual events today!   If you would like my help to walk you every step of the way, go to https://podcasttalentcoach.com/strategy-call/. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Leveraging Thought Leadership with Peter Winick
Build Influence Before the First Call | Jim Schleckser | 645

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later May 15, 2025 19:24


What if your next client already feels like they know you—before you've ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their learning habits. Jim explains how the right idea, delivered through the right channel, can build trust and drive decisions long before the first handshake. We explore how CEOs and their teams are becoming more intentional about content creation—not for vanity metrics, but to attract the right clients, partners, and talent. Jim also unpacks the shifting role of AI in content development. As more companies turn to AI for marketing output, he challenges us to think deeper: What's your human layer of insight that the algorithms can't replicate? This episode is packed with practical takeaways for CEOs, content creators, and thought leaders who want to build meaningful influence, not just volume. Three Key Takeaways: • Quality Over Quantity in Thought Leadership CEOs aren't looking for mass appeal—they want relevant insights from trusted sources. Thought leadership that resonates with a niche but high-value audience can drive business results far more effectively than chasing viral reach. • Books and Podcasts Still Matter Despite the flood of digital content, CEOs continue to prioritize books and podcasts as their go-to learning tools. These formats allow for deeper engagement and often serve as catalysts for future business relationships. • AI Is a Tool, Not a Strategy While AI can assist in generating content, it can't replace the value of human insight. Leaders must use AI thoughtfully—adding expertise and perspective—to ensure their thought leadership remains authentic and impactful. If you found Jim Schleckser's insights on high-impact, CEO-focused thought leadership valuable, you'll want to check out Episode 498 with Will Milano. Will shares how organizations can turn their senior leaders and subject-matter experts into trusted voices of authority—without relying solely on the CEO. Together, these episodes explore how to scale thought leadership, deepen trust, and focus on quality over quantity. Don't miss it!

Listeners to Leads
Authoritative Positioning Versus Thought Leadership: Strategies for Business Growth with Dennis Meador

Listeners to Leads

Play Episode Listen Later May 15, 2025 27:44


Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority?  In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership! Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients. Dennis and I also chat about the following: The need for simplicity and low friction in podcast production.The role of evergreen content in your marketing plan and adapting to different social media platforms.Working backwards from the end goal to create content that aligns with your goals.Utilizing AI tools to help make you more efficient at work.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DENNIS MEADOR:LinkedInThe Legal Podcast NetworkCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:SideCoach.aiProud member of the Feminist Podcasters Collective.

Marketing Espresso
Guerilla Marketing

Marketing Espresso

Play Episode Listen Later May 14, 2025 9:05


Send us a textHave you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels!Well, I am taking it back to a time when creativity and marketing went hand in hand.How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.In this episode, you'll learn:What guerrilla marketing actually is (and what it's not)Why unconventional marketing tactics can still make a huge impactReal examples of guerrilla marketing, including campaign collaborations and creative giveawaysHow to approach these ideas in a way that aligns with your business and audienceSimple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

FiringTheMan
Why You Should Never Outsource Your Vision with Roy Coughlan

FiringTheMan

Play Episode Listen Later May 13, 2025 44:22 Transcription Available


What does true entrepreneurial freedom look like? Roy  Coughlan  embodies this answer through his remarkable journey from washing cars at age 9 to building an empire spanning 20 companies across five countries.Roy's entrepreneurial instinct emerged early. While other kids played, he delivered newspapers, washed cars, and by 14, had purchased his own lawnmower to start a neighborhood grass-cutting service. Despite formal education in construction management, Roy found corporate employment frustrating—watching dedicated colleagues mistreated and experiencing firsthand how companies reduced incentives for top performers.The pivotal moment came when Roy spotted property investment opportunities in Poland. Gradually transitioning from his corporate role, he eventually made the complete leap to entrepreneurship—a status he's maintained for 18 years. This freedom allowed him to spend a month by his grandmother's bedside during her cancer battle and arrange his schedule around co-parenting his son—opportunities impossible within corporate constraints.Through building his business empire, Roy learned crucial lessons about hands-on financial and legal management. "Don't outsource your legal side or accounting," he advises. "It's your business. You're the one that's going to suffer." This philosophy guided him through over 100 court cases and countless business negotiations.Roy's journey eventually led him to podcasting, where he's established six successful shows, four reaching the global top 0.5%. His innovative approach uses podcasting as both a business itself and as a marketing tool—interviewing potential clients rather than making cold calls. His company VA World grew from his own need for reliable virtual assistant services, now helping entrepreneurs maximize productivity while maintaining proper oversight.For anyone dreaming of entrepreneurial freedom, Roy's story offers inspiration and practical wisdom: develop a resilient mindset, never tolerate failure, and remember that entrepreneurship isn't just about financial success—it's about controlling your time, energy, and ultimately, your life.How to connect with Roy?Website: https://roycoughlan.com/Podcast: https://podcasts.apple.com/us/podcast/speaking-podcast/id1443652346YouTube: https://www.youtube.com/channel/UCk5CEEWZ2KgUTYJOTXNL8lQFacebook: https://www.facebook.com/roycoughlanLinkedin: https://www.linkedin.com/in/roycoughlan/Twitter: https://x.com/poleireSpotify: https://open.spotify.com/show/5zg8fJBSvBCY0oWdoF7mkP#login Support the show

The Podcast On Podcasting
Use This 4-Post Strategy To Grow Your Show - Katie Brinkley [514]

The Podcast On Podcasting

Play Episode Listen Later May 12, 2025 40:25


If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

From Startup to Wunderbrand with Nicholas Kuhne
How Dr. Sharnael Built a Global Healing Brand by Being Totally Real

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later May 12, 2025 32:40


Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.

Listeners to Leads
Growing Your Podcast and Business Through Authenticity with Jodi Peterman

Listeners to Leads

Play Episode Listen Later May 8, 2025 22:57


Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Designs and host of "Designing in 5D," as she unveils the power of authenticity in growing both your podcast and your business. Jodi shares her inspiring journey of overcoming fear, embracing her unique "crazy creative side," and using her podcast as a tool for spiritual connection, client engagement, and genuine brand awareness. Whether you're a new or seasoned podcaster, or a business owner looking to stand out in a crowded market, Jodi's insights will inspire you to let your true self shine and watch your impact grow. This week, episode 205 of Podcasting Unlocked is about growing your podcast and business through authenticity! Jodi Peterman is the CEO of Elizabeth Erin Designs and the host of Designing in 5D, a new podcast exploring the creativity and logic behind transforming spaces. She has spent years refining a process that blends artistry with practical design solutions, helping clients achieve spaces that are both beautiful and functional. Jodi also incorporates inspiration from her travels into her work, exploring how diverse cultures and aesthetics can enhance and enrich living spaces.In this episode of Podcasting Unlocked,Jodi Peterman is sharing the importance of creating genuine connections with your audience and actionable steps you can take right now to build brand awareness through podcasting.Jodi and I also chat about the following: The evolution of Designing in 5D, both as a podcast and business model.The challenge of translating a visual, tactile business like interior design into a podcast format.Utilizing AI to help brainstorm and organize ideas, especially if you have dyslexia or other learning disorder.Using your podcast to open up other opportunities, like speaking engagements.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JODI PETERMAN:LinkedInInstagramDesigning in 5DWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Creating a Brand
Rank Higher on Apple and Spotify | Anthony Nwaneri

Creating a Brand

Play Episode Listen Later May 6, 2025 15:53 Transcription Available


Send Us a Text MessageWant more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330Chapters00:00 Introduction to Podcast SEO04:43 Why Podcast SEO is Essential05:39 Steps to Improve Discoverability09:02 Enhancing Visibility and Click-Through Rates10:01 Maximizing Listener Retention14:37 Recap and Final ThoughtsTakeawaysPodcast SEO is crucial for ranking on Apple and Spotify.Ignoring Podcast SEO can hinder your growth strategy.Discoverability involves ranking for relevant keywords.Visibility is about being clicked on over competitors.High retention time is essential for ranking well.Specific keywords reduce competition and attract the right audience.Attractive cover art can increase click-through rates.Engaging intros can improve listener retention.Analyzing listener drop-off points can enhance content quality.Implementing these strategies can lead to organic growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330

The Podcaster's Guide to a Visible Voice
Podcast on Pause? How To Restart or Reimagine Your Show - EP 96

The Podcaster's Guide to a Visible Voice

Play Episode Listen Later May 5, 2025 18:33 Transcription Available


What does coming back strong from a podcast hiatus look like? In the day-to-day chaos of our lives—balancing work, family, personal time, household upkeep, etc, etc—it's perfectly understandable if it feels like a bit much to plan, record, publish, and market a podcast on top of that. If you're thinking about pressing pause on your show, or you already have, rest assured, you can take that step without derailing your past progress. In this episode, Mary talks you through how to put your show on hiatus and set yourself up to return strong. Whether you plan to reimagine the whole thing or just take a break before diving back into business as usual, you'll want to ponder the goals of your podcast, your ideal workflow, and—maybe most importantly—the fact that taking breaks is a natural and healthy part of continuing to enjoy your podcasting journey! Start preparing for your pause and your return right now: Why it's important to keep your listeners in the loop How to incorporate the role you want your podcast to play What to include in an updated feature episode once you're back Why it's a great idea to build in breaks ahead of time Links worth mentioning from the episode: Episode 87, “Find Podcast Success While Doing Less”: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/ Episode 84, “Simplify Your Workflow to Keep Your Podcasting Passion Alive”: https://www.organizedsound.ca/simplify-your-workflow-to-keep-your-podcasting-passion-alive-with-craig-constantine-episode-84/ Podtalk, “Presence with Mary Chan”: https://podtalk.show/presence-with-mary-chan/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA Podcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET'S GO” BEGINS] MARY: With all this uncertainty in the world, podcasting is, spoiler alert, not going to be your number one priority in your life. Okay, I know. Maybe it's already on the back burner for you, actually, and you feel this nagging feeling to do something. It's like, oh, I have my podcast. I should put out an episode, or, oh, I want to talk about these things, but, oh, I don't know, how do I have time? It's kind of nagging you.  But the overwhelm of everything else in your life either A, doesn't give you the time to record, or B, the mental capacity to say a coherent sentence at this time is truly, truly lacking. So what is it like to take a pause from your podcast and also then come back too, with that intention? How do you restart or maybe reimagine your podcast if you're in a season of overwhelm or busyness? Or you know what, it's been on the back burner for a while and you're like, I want to come back now. So what can you do either to prep for this pause or figuring out what it can look like when you want to come back?  This is episode number 96 on the Podcaster's Guide to a Visible Voice. 

Listeners to Leads
Lessons from 15 Years of Podcasting: Strategies and Tips with Lorraine Ball

Listeners to Leads

Play Episode Listen Later May 1, 2025 28:01


Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips! Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences. Lorraine and I also chat about the following: Understanding the right podcasting format for you by trying new things.The dynamics and challenges of co-hosted shows.Tips for being a good podcast guest.Collaborating with guests to create meaningful conversations.Don't forget to head over to https://morethanafewwords.com/ to access Lorraine's podcast, resources, and more!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LORRAINE BALL:LinkedInMore Than a Few WordsInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

The Podcast Manager Show
260. Breaking down the podcast marketing funnel

The Podcast Manager Show

Play Episode Listen Later Apr 30, 2025 14:25


If your wondering what a podcast marketing funnel is or how a podcast can fit into your client's marketing, this episode is for you!I'm breaking down what a funnel is, the role that a podcast plays in it, and the biggest misconception about podcasts!With this information, you'll be able to uplevel the services you offer to your clients. My goal for you is to go from transactional freelancer to “I can't run my business without you” team member!Let me know what your takeaways are from this episode - find me on IG @LaurenWrightonAll other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode260

Clipped
Podcast Marketing Strategy: Why Guesting Might Be Smarter Than Hosting Your Own Show

Clipped

Play Episode Listen Later Apr 30, 2025 7:42


Send us a textBefore you spend time and money launching your own podcast, consider this: guesting on other people's shows might actually be a more effective podcast marketing strategy. In this solo episode of CLIPPED, I'm breaking down why guesting can deliver faster and more targeted results than hosting—especially if your main goals are audience growth, brand visibility, or selling a product or service.Launching a show from scratch is no small feat. Between content creation, editing, publishing, and promotion, hosting your own podcast can turn into a full-time job. That's where podcast marketing strategy through guest appearances comes in. It allows you to tap into existing audiences, establish credibility instantly, and focus your energy on spreading your message—without the burden of managing an entire production schedule.Guesting is one of the most underutilized tactics in any effective podcast marketing strategy, yet it can deliver faster results than hosting your own show. By appearing on podcasts that already have a loyal, niche audience, you gain access to warm leads and engaged listeners who trust the host. It's a shortcut to podcast discoverability, helping you reach your ideal audience faster than if you tried to build one from the ground up.In this episode, I'll walk you through:Why hosting a show is often more time-consuming and less impactful early onHow guesting gets you in front of high-intent audiences with no upfront costsWhen guesting should be your core strategy—and when it makes sense to start your own podcast later onTactical tips on finding the right shows to pitch and getting bookedHow this fits into a broader content creation and audience growth strategyWhether you're a content creator, business owner, or part of an enterprise podcast team looking for smarter ways to grow your reach, this episode is for you.

Listeners to Leads
Demystifying Digital Marketing Strategies for Podcasters with James Hipkin

Listeners to Leads

Play Episode Listen Later Apr 24, 2025 26:09


Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I'm sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. James and I also chat about the following: The two digital assets you truly own: your website and your email list.The difference between informational and transactional keywords and their impact on SEO.Using the 70-20-10 rule for your email content, focusing on bringing value.The importance of empathy, humility, and patience in digital marketing.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JAMES HIPKIN:LinkedInInstagramX (formerly Twitter)Inn8lyCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
#282 | What a Movie Theater Taught Us About Podcast Growth, Monetization & Keeping Listeners Hooked

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

Play Episode Listen Later Apr 23, 2025 8:02


What if your podcast content is great—but listeners still aren't sticking around?This episode unpacks the silent killer of podcast growth: poor listener experience. Using a surprising movie theater analogy, Anthony and Tyg reveal why even the most well-marketed shows fail to grow or generate sales online.If you're only focusing on getting new listeners without optimizing how they experience your show, you're leaving money—and momentum—on the table.Here's what you'll take away:The overlooked elements ruining your binge-ability (and how to fix them fast)How content, titles, episode flow, and consistency all impact your growthTiny, high-impact tweaks to turn casual listeners into loyal superfansIf you're serious about solo podcast growth and sales, this episode will change the way you produce forever. Listen now.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Click Here.Or Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.

The Podcast On Podcasting
How To Simplify Your Podcast Workflow - Slobodan Manić [511]

The Podcast On Podcasting

Play Episode Listen Later Apr 21, 2025 39:36


Ready to save hours on podcast production without losing your personal touch? Slobodan (Sani) Manić shares how to streamline your workflow with AI and automation while keeping your content authentic. Learn how to reduce stress, boost growth, and stay consistent behind the mic.   WHAT TO LISTEN FOR A crucial first step in podcasting The power of templating episode outlines  Ways to automate outreach, scheduling, and follow-up emails How to use ChatGPT effectively  Why assumptions limit your show's potential   RESOURCES/LINKS MENTIONED Podpacer Make ChatGPT Claude   ABOUT SLOBODAN MANIĆ ​Slobodan “Sani” Manić is a seasoned digital optimization specialist with over a decade of experience in web performance, technical SEO, and conversion rate optimization (CRO). He is the host of the No Hacks Podcast, where he engages with industry experts to explore effective digital strategies without relying on shortcuts. ​   Sani is the co-founder of Web Performance Tools, Inc., the company behind products like Podpacer and Coheseo. He also serves as the fractional Chief Growth Officer at FOSH.  His previous roles include positions at Instacart, Maksimer AS, and Alpha Brand Media (Search Engine Journal)   CONNECT WITH SLOBODAN Website: Slobodan "Sani" Manić Podcast: No Hacks | Apple Podcasts and Spotify Instagram: @slobodanmanic LinkedIn: Slobodan Manić   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

All TWiT.tv Shows (MP3)
Host-Read Ads 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv

All TWiT.tv Shows (MP3)

Play Episode Listen Later Apr 17, 2025 3:39 Transcription Available


TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Elite Expert Insider
Building Your Brand Through Podcast Interview Marketing with Chloe Williamson

Elite Expert Insider

Play Episode Listen Later Apr 14, 2025 23:12


Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/

The Podcast On Podcasting
Your Podcast Needs A Newsletter And Here's Why [509]

The Podcast On Podcasting

Play Episode Listen Later Apr 7, 2025 32:28


You love your podcast, but your podcast alone isn't enough to scale your business. In this episode, we reveal exactly why a newsletter is the essential secret weapon for top podcasters, helping you protect your content, increase conversions, and build deeper, lasting connections with your listeners. You'll discover step-by-step strategies to craft emails people actually open, read, and act upon!   WHAT TO LISTEN FOR Why relying solely on your podcast or social media is risky How newsletters nurture casual listeners into loyal clients A savvy way to make more lucrative sponsorship deals The #1 mistake podcasters make when emailing their audience Small email list vs. large inactive list   RESOURCES/LINKS MENTIONED ConvertKit MailChimp Constant Contact Go High Level (GHL) ActiveCampaign Brevo (formerly Sendinblue) ChatGPT   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

The Podcast On Podcasting
What You'll Find On A Killer Podcast Interview Checklist - Laura Jane Layton [508]

The Podcast On Podcasting

Play Episode Listen Later Mar 31, 2025 40:21


Want to know the secret to hosting awesome, insightful interviews that listeners love? Laura Jane Layton reveals her simple yet powerful checklist for a seamless guest experience that'll instantly boost your show's quality and consistency. Find out how just a bit of planning can totally transform your podcast—and keep listeners hooked episode after episode!   WHAT TO LISTEN FOR Why every podcast host should have a detailed checklist How to clearly define your podcast avatar Best practices for handling guest self-promotion on your podcast  Critical reasons to keep your podcast episodes evergreen  The essential medical disclaimer your podcast needs (and why!)    RESOURCES/LINKS MENTIONED Don't Talk Like This On Or Off The Mic - Laura Jane Layton [357] Spotify Apple Podcasts Zoom ABOUT LAURA JANE LAYTON  ​Laura Jane Layton is a dedicated life coach with over 35 years of corporate experience, specializing in guiding individuals toward personal and professional growth. Her journey from overcoming significant personal challenges, including homelessness at 24 with two children, to building a successful corporate career, has equipped her with deep empathy and resilience. Laura now focuses on helping clients develop positive self-talk, manage stress, and achieve life balance. She offers personalized coaching tailored to each individual's unique path, emphasizing self-discovery and authentic living. Laura is committed to empowering clients to become their own best advocates, fostering self-love and confidence.   CONNECT WITH LAURA JANE Website: Laura Jane Layton Podcast: The Laura Jane Layton Show® | Apple Podcasts and Spotify Facebook: The Laura Jane Layton Show  LinkedIn: Laura Jane Layton   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!