Medill IMC's podcast

Medill IMC's podcast

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Medill IMC at Northwestern


    • Nov 20, 2007 LATEST EPISODE
    • infrequent NEW EPISODES
    • 14m AVG DURATION
    • 1 EPISODES


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    Latest episodes from Medill IMC's podcast

    Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"

    Play Episode Listen Later Nov 20, 2007 14:43


    Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.

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