On The Leading Edge

Predatory behavior has sellers convinced that dark listings work in their best interest. In this episode, Paul Mydelski and Linda O' provide strategies for agents to demystify this idea and prove to sellers that maximum exposure means maximum equity.

Cooperation helps everyone win. In this episode Paul Mydelski and Linda O' discuss the actions agents and brokerages can take to put cooperation back on track.

Pocket listings, or as we call them, dark listings, undermine the seller, are unfair to the buyer and dangerous for the overall health of the real estate market. In this episode Paul Mydelski and Linda O' discuss this unfair business practice and how it negatively affects everyone involved.

Coming soon is a strategy designed to inspire interest in homes coming on the market. In this episode, Paul Mydelski and Linda O' discuss how this marketing tool is being abused, what agents need to do to play it fair, and what actions to take for those who don't.

Real Estate agents have been cooperating on the sale of homes for decades. Not everyone however, has been playing by the rules. In this episode Paul Mydelski and Linda O' explain the history of Broker cooperation and how unethical, predatory behavior by some has exploded, and why it's bad for consumers.

Katie Lance, Co-founder and CEO of Katie Lance Consulting and social media strategist talks to us about Instagram and how to use it to grow your real estate business.

Katie Lance, Founder and CEO of Katie Lance Consulting and social media strategist talks to us about two major social media principles; relationships and valuable content, and explores how they can build and grow your real estate business.

Dark Listings. There is a war on MLS backed by Wall Street. Where do you stand? Will you protect the consumer or will you protect your commission?

Great marketing, education and an amazing culture are key ingredients in creating an amazing company. In this podcast, Linda and Paul discuss how their personal strengths helped to build Leading Edge Real Estate.

From photography to the airlines to entertainment and finally the restaurant business, in this episode, Paul Mydelski takes you back to the beginnings of his career in real estate.

What do photography and New York Airlines have to do with real estate? In this Episode, Paul Mydelski takes you back to how he got his start in business and how photography and New York Airlines influenced his success.

Prices are flattening, but sellers expectations are still high. In this episode, Linda O' and Ramsay discuss how to price properties to get the most money for your home.

New business models, complex transactions and technology have changed the real estate industry. In this episode, Linda O' and Ramsay Fretz discuss what agents and brokerages need to do to compete and be successful.

I-Buyers, discounters and other unlikely disruptors are gaining momentum in the real estate industry on the basis of a less expensive, frictionless experience for buyers and sellers. In this episode, Linda O' and Ramsay discuss what you need to know to compete.

While most industries are focused on a smarter experience for their clients (faster, free and frictionless), the process of buying and selling a home is still as complex as ever. In this episode, Linda O' and Ramsay Fretz discuss what real estate professionals can do to provide a frictionless experience for their clients.

Building your personal brand is important when you're starting a new business but do you really need the fancy logos, colors, fonts and tag lines? In this episode we'll explore how to build your personal brand when you're just starting out and it doesn't include the sexy branding.

Your name is your unique identifier. Outside of the way you make them feel, the biggest thing your clients will remember about you is your name. In this episode we'll explore why leveraging your name is key to a successful real estate business.

Email marketing remains the single most effective way to reach clients and prospects in a meaningful way. In this episode, I'll share 5 tips on how to create a successful email marketing campaign that generates clicks and converts prospects into clients! Links mentioned: Headline Analyzer Mailchimp Constant Contact ConvertKit Infusionsoft