Podcast appearances and mentions of katie lance

In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so you can finish 2025 strong—without the overwhelm. You'll learn how to simplify your tracking (even with a simple whiteboard or spreadsheet), identify what's working, and shift your prospecting to attract your ideal clients consistently.If you're feeling off-track or unclear about your next steps, grab a notebook, hit play, and get ready to clarify your plan to work hard, play hard, and thrive in your business.

Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.You'll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create a brand voice that feels like YOU ✨ Practical steps to audit your current marketing and social media ✨ How to build consistency across your messagingWhether you've been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.Grab your notebook, hit play, and let's reset your business together!

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You'll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy's journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it's avocados, dogs, or sunsets, you'll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance   Things You'll Learn In This Episode  How to turn a handwritten note into an infographic  We used to need graphic designers for things like infographics. Can we do it on our own now?  The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?  The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video?    Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Recorded on-site at Recharge Conference & Expo, Alex and guest-host Jeff Carson sit down with real estate social media expert Katie Lance. She shares her tips, tricks and zero-cost ideas for agents to up their social media game. Alex's Book Bit: Strong Towns by Charles L Marohn Jr (Jump to interview at 12:20)

In this episode of the Know Like Trust podcast, Katie Lance is back for her third appearance, and we're diving headfirst into the world of AI, specifically how real estate professionals can use tools like ChatGPT and Canva to work smarter, not harder. We talk about saving time (yes, really), creating consistent content, and using AI to support your brand without losing your voice. Katie shares actionable ways to use ChatGPT as your personal content assistant; writing captions, brainstorming posts, repurposing video transcripts, even creating listing descriptions (with a friendly reminder to double-check for compliance and keep client info confidential).  This episode gives you the confidence to use AI in a way that's smart, efficient, and still 100% you. Visit Katie at https://www.katielance.com/ Grab her free resources here: https://www.katielance.com/freebies Katie's ChatGPT and AI Masterclass is hot off the presses: https://www.katielance.com/offers/3Vo45w2k/checkout Make sure to follow her on all the socials @katielance

In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.Plus, Katie celebrates the success of this month's Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.Whether you're a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.Key Takeaways:Why social media is rented ground and how to build stability.Organizing your content calendar for consistency in 2025.The power of pillar content for your marketing strategy.Setting actionable business goals to create momentum.Upcoming events to help you level up your strategy this year.

Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie's Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you'd like to see any of the products I'm talking about you can watch the replay over there or on my YouTube.This is such a fun broadcast - in this year's show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!Additional links:YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml Katie's Amazon list: https://www.amazon.com/shop/katielance End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Let's connect! https://instagram.com/katielance

Planning out your Social Media - an interview with expert Katie LanceIn this episode, Scott & Renee interview Katie about her new tool "Social Media 18-month Planner" that is available on Amazon.  She mentions tips on content ideas, discusses the importance of executing to drive more engagement, and shares other relevant tips that can help you up your social media game.  You won't want to miss this one.

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry. Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth. Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond. Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify Register for Katie's Mastermind program here: https://www.katielance.com/mastermind   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Katie Lance at Katie@KatieLance.com Katie Lance Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me katie@katielance.com.Additional links:Book Katie for speaking engagementsDownload Katie's slides from InmanConnect with KatieGet on the waitlist for our #GetSocialSmart AcademySign-up for our next Masterclass

Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader. 1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York. 2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database. 3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated. 4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok. 5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc. 6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content. 7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing. 8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently. 9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships. 10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely. Contact Katie. www.katielance.com --- Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/support

In this episode Scott & Renee interview Social Media expert Katie Lance on how to up your game in 2024.  Katie is a Top 100 influencer for the Real Estate industry as selected by Inman News.  She shares several ideas and tips for improving your current social presence.

In a refreshing twist, this week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance.   I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR.   Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls: Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content. Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management. Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution. Take a listen and let me know what you think.   Tune into Katie's Podcast here.   Follow Stephanie on Instagram here.

Katie Lance, founder of Katie Lance Consulting and Get Social Smart Academy, is a real estate marketing maven (and an avid coffee-mug collector). In this episode of Own It, she shares her best social media secrets, including her “Focus 5” strategy for building meaningful relationships in just 5 minutes per day. Tune in to learn how to leverage your socials to stand out from the crowd and grow your business.Katie's Website www.katielance.comKatie's Book#GetSocialSmart by Katie LanceKatie's Podcast The Katie Lance PodcastKatie's Youtube Channel @katielance

In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking

What if you could harness the power of artificial intelligence to turbocharge your real estate marketing? In today's episode, we sit down with Katie Lance, the CEO and co-founder of Katie Lance Consulting, to unearth the potential of AI chat GPT- a tool that amassed one million users in just five days. With her extensive expertise in social media marketing, Katie guides us through the innovative ways real estate professionals can integrate this tool to optimize their marketing efforts. Tune in to this enriching conversation, break the barriers, and let's conquer the world of social media together!

Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!Additional links:Connect with Katie on IG @katielanceConnect with Chelsea on IG @chelsea.peitz

In this captivating episode of Turn the Dial Podcast, we dive into the fascinating world of artificial intelligence and its groundbreaking applications in the real estate industry. Our special guest, Katie Lance, an esteemed real estate marketing strategist, joins us to explore the immense potential of leveraging Chat GPT to revolutionize your real estate business. Join us as we embark on an insightful journey, unpacking the capabilities of Chat GPT and how it can enhance customer engagement, streamline operations, and provide a remarkable experience for both buyers and sellers. #RealEstateInnovation #AIinRealEstateKatie, a renowned expert in real estate marketing and social media, shares her firsthand experiences and expertise in utilizing Chat GPT to transform the way agents and brokers interact with clients. Discover how this cutting-edge tool can help you generate personalized responses, answer inquiries, and provide valuable insights, all while saving precious time and resources. #RealEstateTechnology #ChatGPTThroughout the episode, we explore practical examples of how Chat GPT can be seamlessly integrated into various real estate processes. From automating helping to write listing descriptions, to lead generation and nurturing, you'll gain invaluable insights into the power of AI-driven conversation. #AIforRealEstate #RealEstateAutomationMoreover, we discuss the ethical considerations surrounding AI implementation and how to maintain a balance between automation and genuine human connection. Katie shares her strategies for ensuring that the personalized touch and authenticity of a real estate professional are not lost in the midst of technological advancements. #EthicsInAI #HumanConnectionSo, whether you're a seasoned real estate agent looking to enhance your business or an aspiring entrepreneur seeking to harness the potential of AI, this episode offers a wealth of knowledge and practical tips to propel your success. #RealEstateSuccess #BusinessInnovationTune in to Turn the Dial as we unlock the doors to the future of real estate, revealing how Chat GPT, alongside the expertise of industry professionals like Katie Lance, can help you stay ahead of the curve and transform your real estate business into a powerhouse of innovation and success. #PodcastEpisode #RealEstateChatGPT

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media's role in real estate success.She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie's blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan. Katie brings her experience and expertise to add her two cents about RPR's latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn't just words strung together; it's a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.Don't miss this month's Decoding Real Estate with guest Katie Lance!Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/FollowAnd be sure to check out these helpful and relevant links:KatieLance.com/ChatGPTKatieLance.comRealtors Property Resource

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You'll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements to building a strong brand in the industry.Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!Additional links: #GetSocialSmart Academy: http://katielance.com/academy  Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/ 

This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership. Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.Additional Links: Connect with Katie on Instagram: https://www.instagram.com/katielance/ Join the #GetSocialSmart Academy: https://katielance.com/academy/ Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/ For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/

Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!Additional links mentioned: Melanie's Instagram: https://www.instagram.com/melaniegalearemax/  Melanie's podcast: http://www.shiftdisturber.com/  Melanie's virtual tour tutorial: https://youtu.be/h9H3CVeUpsI  Melanie's 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls #GetSocialSmart Academy with Katie Lance: https://katielance.com/academy  Live video resource: https://streamyard.com/  Graphics and videos: https://www.canva.com/ 

Learn from industry social media guru, Katie Lance, as she talks with Lori about how you can get back your time and be smart on social!  Hear how she balances being a business owner while working alongside her husband and partner in life and business.

On today's episode of Empowering Women in Real Estate® - The Podcast, I'm so excited to share a very special conversation with the one and only, Katie Lance!   Katie is an internationally known keynote speaker, social media strategist and best-selling author. She is the founder of the Social Smart Academy and has worked with many of the biggest brands in real estate.   In this episode we are talking all things social media from best platform, trends, how to find success on social, and so much more.   You can listen to today's episode on your favorite podcast app, or by clicking the link below.   Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. https://www.facebook.com/groups/empoweringwomeninrealestate We are 31,000 members strong and we want you to join us!   You can learn more about Katie at www.KatieLance.com, and be sure to follow her on Instagram @katielance.  

In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.About Stephanie:I'm a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.Connect with Stephanie: On Instagram here or here Connect with Katie: On Instagram #GetSocialSmart Academy Resources that Stephanie shared: InShot Sparked book and quiz BeReal

Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we'll explore the concept of active listening and how it can be applied to social media interactions. You'll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We'll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance. 

I am so excited because I have followed my guest this week for probably half a decade. She is unbelievable at what she does. She is considered one of the OGs of real estate and social media, at least in my opinion. So most of you probably already know her, but I am so honored to have Katie Lance on the show this week. She is the author of Get Social Smart and the co-founder and CEO of Katie Lance Consulting. As I was doing my research on Katie, I didn't realize that she worked at Inman, but not only worked at Inman but I found out that when she came on board with Inman, they had 7,000 fans and followers on their social she grew that to over a quarter of a million fans and followers. She is kind of a big deal so you don't want to miss this conversation!Connect w/Katie:Website: https://katielance.com/ Podcast: https://katielance.com/category/podcast/ YouTube: https://www.youtube.com/channel/UCnjRRWcEQeOO3aYlzRI-hiw Facebook: https://www.facebook.com/KatieLanceConsulting/ Instagram: https://www.instagram.com/katielance/ LinkedIn: https://www.linkedin.com/in/katielance/ Twitter: https://twitter.com/katielanceWant a better presence online, but don't have all the time you need to put into it?!You're welcome! :)www.contentcompounding.ioConnect with Coach Kyle:Website: https://kyledraper.comFacebook: https://www.facebook.com/CoachKyleDraper/Instagram: https://instagram.com/coachkyledraperEverything Else: https://linktr.ee/coachkyledraperDo you love the music in my intro and outro?Hit up @michaelglennmusic on IG to get your own!https://www.instagram.com/michaelglennmusic/Want FREE Social Media Advice?http://bit.ly/topofmindsellingfbgroupNeed a Dynamic Speaker for an Event or Group? Duh...Me!http://bit.ly/coachkylespeakerkit

Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023.You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I

Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube or on our podcast!About David:David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know! David's goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.Additional links: Download David's free marketing resource here  Connect with David on Instagram Connect with Katie on Instagram Do you have ideas for topics for our podcast? Email me at katie@katielance.com

Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!Links referenced in the interview: https://videoshop.net/ https://www.canva.com/ https://www.rev.com/  https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692  https://www.getcaptions.app/  https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/  https://apps.apple.com/us/app/teleprompter/id941620509  Connect with Lynda:Website: https://lyndagill.com/ Facebook: https://www.facebook.com/lyndagillkauairealtorYouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ LinkedIn: https://www.linkedin.com/in/lyndagill/ Instagram: https://www.instagram.com/lyndagillkauairealtor/ Join our Mastermind Waitlist: https://members.katielance.com/waitlistCheck out our GetSocialSmart Academy: https://katielance.com/academy

Katie Lance is a well-respected leader in real estate marketing and branding. She shares her insights to help you become a better marketer and more effective storyteller.   Intro music Hot Shot by Scott Holmes -   Outro music Focus by A A Aalto -

YouTube is a great place to find inspiration from other agents, training on different strategies, and ideas for growth in the ever-changing market. In today's episode of The Real Estate Sales Podcast, Jimmy shares 22 different YouTube channels every realtor should check out for fantastic video content. @Tom Ferry delivers high-caliber tips, interviews, and strategies to help you grow your business. @Christophe Choo is a Beverly Hills-based agent who conducts open houses, drive-by neighborhood tours, and other tactics through video. @Karin Carr is the author of the book YouTube For Real Estate Agents, and her content lives up to that expectation. @The Boutique Real Estate Group creates high-quality property tours and company meet-and-greets. @Loida Velasquez provides value to real estate agents by making her content as transparent as possible with authentic and real content. @Living in Vancouver, B.C., represents Vancouver well with the pros and cons of each neighborhood to help people find the best area for them. @Katie Lance specializes in lead generation through social media and online channels. @Smith Group Real Estate creates high-quality videos with paid actors, showing homeowners' post-purchase real estate situations. @Bryan Casella is a treasure trove on business growth. @Monica Church dropped out of college to pursue online content, documenting her journey to becoming a real estate agent. @Broke Agent Media is a combination of many types of content that educate, entertain, and inform watchers of the real estate industry. @Jessica Riffle Edwards creates authentic content about property updates, market trends, and FAQs from her audience. @The Whissel Way pioneered a lot of the real estate content we make today, creating content for consumers and other realtors. @Ryan Serhant uses video to build his business and his personal brand. He uses a mix of comedy, professionalism, and authenticity to set a tone for industry video content. @Mike Sherrard shares the secret to generating leads through social media and online ads @Alisia Krastel brought her years of sales experience to real estate, creating a specific mix of skills perfect to look to for inspiration. @Mariah Kristine Realtor has been in real estate since she was just 18, and she uses an out-of-the-box style to create highly personalized content. @Tom Toole, III has audio, video, and other interview content, so you'll find something of value. @Ricky Carruth doesn't tell you what you should do; he shows you what to do. @Kevin Ward | YesMasters creates super practical advice videos to show people how to do real estate @Jamie Resendiz gives practical advice for creating ads, which metrics he analyzes, and how you can do it for yourself. @Chastin J. Miles documented his journey as a first-year agent, and now he creates videos filled with advice for new realtors. Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

This week is a special one, friends!From mutual admiration to becoming fast friends, this week's Guest has quickly become one of my all-time favorite people. I am so excited to introduce you to Katie Lance this week as she joins me to talk about our favorite topic... Social Media and how you can simplify it to achieve BIG results in your business. Katie Lance is the CEO and founder of Katie Lance Consulting and a nationally known keynote speaker who has been teaching agents and brokers how to #GetSocialSmart for the past ten years.So, grab a notepad and a pen and jump on the Social Media train with us...Cause it's not slowing down!Watch this Episode: https://youtu.be/09vJ8ns3FosConnect with Katie Lance:Instagram: @katielanceFacebook: @katielanceconsultingYouTube: @katielanceTwitter: @katielanceWebsite: www.KatieLance.comConnect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.com

This week we are lucky enough to have Social Media expert Katie Lance, founder of #GetSocialSmart Academy join us for yet another episode to share more insights, tips & tricks on all things Real Estate marketing when it comes to social media. You'll be sure to want to tune into this episode as Katie and Maude dive into various topics such as baby steps to building a successful online presence, time-blocking & batching content, avoiding “time-sucks”, and so much more! Katie also shares her expertise when it comes to tips on how you can look at your life as content, the strategy of 1-1 video conversation, the importance of being true to yourself as well as creating regular organic content. Grab a pen and paper because this episode is packed with valuable social media tips for Realtors!   Are you looking to supercharge your brand and become the obvious choice for your client prospects? Click the link below to keep up-to-date with the latest info regarding our

  Do you want to thrive? Then you need to learn how to talk to people. Bill Risser sits with https://www.linkedin.com/in/staceysoleil/ (Stacey Soleil), the Head of Community & Industry Relations at https://www.followupboss.com/ (Follow Up Boss). Stacey shares how social media changed her life because it taught her how to be a connector. You have so much opportunity and power to stand out and connect through these online platforms. Digitize your real estate transactions, and remember to partner up with older real estate agents. Want to hear more? Tune in as Stacey shares more wisdom and insight on thriving through social media. --- Stacey Soleil, Head Of Community And Industry Relations, Follow Up Boss I'm back after a brief hiatus. I took a little time off through the end of the conference season to recharge my batteries. I'm now back with new episodes and I'm starting off with a bang with episode 317. We're going to be talking to Stacey Soleil. She is the Head of Community and Industry Relations for https://www.followupboss.com/ (Follow Up Boss). She has been in the business for a long time and has done a lot of different things. I'm talking about working with tech startups, sales, marketing, sales training with brokerages, and contributing writer for news. She has done some great stuff and doing a whole lot more. It's going to be fun to catch up with her. Let's get this thing started. Stacey, welcome to the show. Thank you for having me. It's going to be a lot of fun. We're https://www.inman.com/ (Inman) buddies. I think that's a safe way to put that. Katie Lance got me involved in the Inman world back in 2010 and I've been connected to it ever since. You're now deeply connected here. Not only being an ambassador multiple times, but the https://www.iamwomanup.com/ (WomanUp) group does some great stuff at Inman as well. Tell me what it is like and why the Inman community is so important to you. I was thinking you have probably seen so much change, fun and drama in all the events if you started back in the day. I want to come back and ask you questions. It's funny because people will say to me all the time, "What is that ambassador anyway? What does that even mean?" It means different things to different people. For me, it's way more than a social influencer position. Originally, when Katie had created this role, it was a way to amplify the community, connect people at the events, and try to bring more awareness using the tools that we have in social. For me, it's even more than that. The reason why is the way I look at everything that I've had the opportunity to connect the dots with inside the industry, everything that has been an open door moment or an opportunity, I take it very seriously. Sometimes people will laugh at me because I take things so seriously. If I say yes to a volunteer opportunity, I go in all the way. I am that person who's like I'm getting paid $1 million to do this role. I'm a very enthusiastic ambassador. I love connecting with people. In fact, when we were in New York, the very first evening before the event started, there were lobby cons. We all know about that. Everyone is hanging out in the lobby bar area, catching up with each other after post-pandemic craziness. I was scanning the room. I knew pretty much everyone, which was so fun, but then there were these people that were in between the tables. They didn't look like they knew anybody and they were watching. I got up from the table and excuse myself. I said, "Are you here for Inman Connect by any chance?" They're like, "Yes." I said, "Do you know any of these crazy people talking or is this your first time?" "This is my first time." I was like, "Okay. What's your goal? What made you decide to sign up?" They told me about what they were doing. I said, "I'm going to introduce you to a few people. Are you ready?" I took him and introduce him. By the end of the thing, I saw them all over the place....

Katie Lance is the Founder & CEO of Katie Lance Consulting, where she specializes in social media, tech trends, video marketing, and content strategy. After a successful 10-year run with Cutco/Vector, Katie got into a career in marketing, branding, and social media strategy, then started her own business in 2012. In striving to stay on top of the social media wave, Katie has developed her expertise and is teaching others about how to build their personal brand. Social Media is the greatest tool for building that brand, attracting business, and extending your influence. Katie Lance shares numerous actionable ideas to help you #GetSocialSmart. To get access to all episodes and free resources, visit ChangingLivesPodcast.com.

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. In this episode, Katie Shares what it takes to leverage social media and become a successful professional.

MindShare101's David Greenspan is joined by CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy,Katie Lance.They discuss all things social media in the real estate business!This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. For the past 10 years Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie is a nationally known keynote speaker at conferences and events and has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. Whether you have a social media plan for 2022, haven't yet gotten serious about social, or if you're somewhere in between, there are plenty of great ideas to catch in this podcast. 

When it comes to building your Know-Like-Trust factor, social media is the most efficient way to build trusted relationships, but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting, shares her biggest dos and don'ts when it comes to social media for real estate. For more information and tips, Find Katie at KatieLance.com. Download her FREE content calendar! Subscribe to Katie's YouTube channel! Follow Katie on Instagram! Subscribe to The Katie Lance Podcast on your favorite podcast platform! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. She is a nationally known keynote speaker and helps agents and brokers get smarter about how to use social media to grow their businesses! Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! Katie is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys! Follow us @theinspirationlab and let us know your biggest takeaway from this conversation! © 2021 The Inspiration Lab® Podcast

Katie Lance brings her 2017 book to life in this June '17 webinar with point-by-point Social Media plans, content ideas and implementation strategies. Get Social Smart now with Katie's great coaching! … and get zip code smart with Homes.com's 4 for 3 advertising special. Text SECRETSPOD to...

Katie Lance, Author of #GetSocialSmart and CEO/Founder of Katie Lance Consulting, dives into what most should be doing to better utilize social media for growing our brands and to earn more followers. If you're lacking the knowledge to capture leads and influence an audience on social media, this is a must for you. You can watch this video interview on Sachs Realty's YouTube Channel HERE. Thanks for listening and don't forget to follow our channel for alerts when we post our content. Make sure to visit SachsRealtyPodcast.com for great real estate tips and valuable information.

In this episode, we talk with Katie Lance, who has over 20 years of Marketing and Branding Experience! She is also the author of the Amazon Best Seller "#GetSocialSmart". Listen to this episode to learn all things social media!

Building your business in today's digital world --- Support this podcast: https://anchor.fm/the-sales-project/support

Katie Lance brings her recent book to life in this June 2017 webinar with point by point Social Media plans, content ideas and implementation strategies. Get Social Smart now! with Katie's great coaching.

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don't know Katie, you should: She's the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country. Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she's giving away her expertise for free. In this interview, you'll hear Katie's best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won't want to miss. For full show notes, visit: placester.com/podcast/developing-a-digital-strategy-with-katie-lance/. -Matt & Seth Visit our website: plcstr.com/1MXOycY Download on iTunes: plcstr.com/1O9knUi