Podcast appearances and mentions of katie lance

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance   Things You'll Learn In This Episode  How to turn a handwritten note into an infographic  We used to need graphic designers for things like infographics. Can we do it on our own now?  The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?  The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video?    Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Recorded on-site at Recharge Conference & Expo, Alex and guest-host Jeff Carson sit down with real estate social media expert Katie Lance. She shares her tips, tricks and zero-cost ideas for agents to up their social media game. Alex's Book Bit: Strong Towns by Charles L Marohn Jr (Jump to interview at 12:20)

In this episode of the Know Like Trust podcast, Katie Lance is back for her third appearance, and we're diving headfirst into the world of AI, specifically how real estate professionals can use tools like ChatGPT and Canva to work smarter, not harder. We talk about saving time (yes, really), creating consistent content, and using AI to support your brand without losing your voice. Katie shares actionable ways to use ChatGPT as your personal content assistant; writing captions, brainstorming posts, repurposing video transcripts, even creating listing descriptions (with a friendly reminder to double-check for compliance and keep client info confidential).  This episode gives you the confidence to use AI in a way that's smart, efficient, and still 100% you. Visit Katie at https://www.katielance.com/ Grab her free resources here: https://www.katielance.com/freebies Katie's ChatGPT and AI Masterclass is hot off the presses: https://www.katielance.com/offers/3Vo45w2k/checkout Make sure to follow her on all the socials @katielance

In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.Plus, Katie celebrates the success of this month's Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.Whether you're a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.Key Takeaways:Why social media is rented ground and how to build stability.Organizing your content calendar for consistency in 2025.The power of pillar content for your marketing strategy.Setting actionable business goals to create momentum.Upcoming events to help you level up your strategy this year.

Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie's Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you'd like to see any of the products I'm talking about you can watch the replay over there or on my YouTube.This is such a fun broadcast - in this year's show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!Additional links:YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml Katie's Amazon list: https://www.amazon.com/shop/katielance End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Let's connect! https://instagram.com/katielance

Planning out your Social Media - an interview with expert Katie LanceIn this episode, Scott & Renee interview Katie about her new tool "Social Media 18-month Planner" that is available on Amazon.  She mentions tips on content ideas, discusses the importance of executing to drive more engagement, and shares other relevant tips that can help you up your social media game.  You won't want to miss this one.

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry. Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth. Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond. Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify Register for Katie's Mastermind program here: https://www.katielance.com/mastermind   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Katie Lance at Katie@KatieLance.com Katie Lance Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me katie@katielance.com.Additional links:Book Katie for speaking engagementsDownload Katie's slides from InmanConnect with KatieGet on the waitlist for our #GetSocialSmart AcademySign-up for our next Masterclass

Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader. 1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York. 2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database. 3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated. 4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok. 5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc. 6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content. 7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing. 8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently. 9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships. 10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely. Contact Katie. www.katielance.com --- Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/support

In this episode Scott & Renee interview Social Media expert Katie Lance on how to up your game in 2024.  Katie is a Top 100 influencer for the Real Estate industry as selected by Inman News.  She shares several ideas and tips for improving your current social presence.

In a refreshing twist, this week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance.   I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR.   Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls: Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content. Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management. Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution. Take a listen and let me know what you think.   Tune into Katie's Podcast here.   Follow Stephanie on Instagram here.

Katie Lance, founder of Katie Lance Consulting and Get Social Smart Academy, is a real estate marketing maven (and an avid coffee-mug collector). In this episode of Own It, she shares her best social media secrets, including her “Focus 5” strategy for building meaningful relationships in just 5 minutes per day. Tune in to learn how to leverage your socials to stand out from the crowd and grow your business.Katie's Website www.katielance.comKatie's Book#GetSocialSmart by Katie LanceKatie's Podcast The Katie Lance PodcastKatie's Youtube Channel @katielance

In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking

What if you could harness the power of artificial intelligence to turbocharge your real estate marketing? In today's episode, we sit down with Katie Lance, the CEO and co-founder of Katie Lance Consulting, to unearth the potential of AI chat GPT- a tool that amassed one million users in just five days. With her extensive expertise in social media marketing, Katie guides us through the innovative ways real estate professionals can integrate this tool to optimize their marketing efforts. Tune in to this enriching conversation, break the barriers, and let's conquer the world of social media together!

Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!Additional links:Connect with Katie on IG @katielanceConnect with Chelsea on IG @chelsea.peitz

In this captivating episode of Turn the Dial Podcast, we dive into the fascinating world of artificial intelligence and its groundbreaking applications in the real estate industry. Our special guest, Katie Lance, an esteemed real estate marketing strategist, joins us to explore the immense potential of leveraging Chat GPT to revolutionize your real estate business. Join us as we embark on an insightful journey, unpacking the capabilities of Chat GPT and how it can enhance customer engagement, streamline operations, and provide a remarkable experience for both buyers and sellers. #RealEstateInnovation #AIinRealEstateKatie, a renowned expert in real estate marketing and social media, shares her firsthand experiences and expertise in utilizing Chat GPT to transform the way agents and brokers interact with clients. Discover how this cutting-edge tool can help you generate personalized responses, answer inquiries, and provide valuable insights, all while saving precious time and resources. #RealEstateTechnology #ChatGPTThroughout the episode, we explore practical examples of how Chat GPT can be seamlessly integrated into various real estate processes. From automating helping to write listing descriptions, to lead generation and nurturing, you'll gain invaluable insights into the power of AI-driven conversation. #AIforRealEstate #RealEstateAutomationMoreover, we discuss the ethical considerations surrounding AI implementation and how to maintain a balance between automation and genuine human connection. Katie shares her strategies for ensuring that the personalized touch and authenticity of a real estate professional are not lost in the midst of technological advancements. #EthicsInAI #HumanConnectionSo, whether you're a seasoned real estate agent looking to enhance your business or an aspiring entrepreneur seeking to harness the potential of AI, this episode offers a wealth of knowledge and practical tips to propel your success. #RealEstateSuccess #BusinessInnovationTune in to Turn the Dial as we unlock the doors to the future of real estate, revealing how Chat GPT, alongside the expertise of industry professionals like Katie Lance, can help you stay ahead of the curve and transform your real estate business into a powerhouse of innovation and success. #PodcastEpisode #RealEstateChatGPT

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media's role in real estate success.She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie's blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan. Katie brings her experience and expertise to add her two cents about RPR's latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn't just words strung together; it's a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.Don't miss this month's Decoding Real Estate with guest Katie Lance!Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/FollowAnd be sure to check out these helpful and relevant links:KatieLance.com/ChatGPTKatieLance.comRealtors Property Resource

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You'll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements to building a strong brand in the industry.Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!Additional links: #GetSocialSmart Academy: http://katielance.com/academy  Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/ 

This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership. Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.Additional Links: Connect with Katie on Instagram: https://www.instagram.com/katielance/ Join the #GetSocialSmart Academy: https://katielance.com/academy/ Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/ For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/

Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!Additional links mentioned: Melanie's Instagram: https://www.instagram.com/melaniegalearemax/  Melanie's podcast: http://www.shiftdisturber.com/  Melanie's virtual tour tutorial: https://youtu.be/h9H3CVeUpsI  Melanie's 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls #GetSocialSmart Academy with Katie Lance: https://katielance.com/academy  Live video resource: https://streamyard.com/  Graphics and videos: https://www.canva.com/ 

Learn from industry social media guru, Katie Lance, as she talks with Lori about how you can get back your time and be smart on social!  Hear how she balances being a business owner while working alongside her husband and partner in life and business.

On today's episode of Empowering Women in Real Estate® - The Podcast, I'm so excited to share a very special conversation with the one and only, Katie Lance!   Katie is an internationally known keynote speaker, social media strategist and best-selling author. She is the founder of the Social Smart Academy and has worked with many of the biggest brands in real estate.   In this episode we are talking all things social media from best platform, trends, how to find success on social, and so much more.   You can listen to today's episode on your favorite podcast app, or by clicking the link below.   Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. https://www.facebook.com/groups/empoweringwomeninrealestate We are 31,000 members strong and we want you to join us!   You can learn more about Katie at www.KatieLance.com, and be sure to follow her on Instagram @katielance.  

In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.About Stephanie:I'm a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.Connect with Stephanie: On Instagram here or here Connect with Katie: On Instagram #GetSocialSmart Academy Resources that Stephanie shared: InShot Sparked book and quiz BeReal

Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we'll explore the concept of active listening and how it can be applied to social media interactions. You'll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We'll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance. 

I am so excited because I have followed my guest this week for probably half a decade. She is unbelievable at what she does. She is considered one of the OGs of real estate and social media, at least in my opinion. So most of you probably already know her, but I am so honored to have Katie Lance on the show this week. She is the author of Get Social Smart and the co-founder and CEO of Katie Lance Consulting. As I was doing my research on Katie, I didn't realize that she worked at Inman, but not only worked at Inman but I found out that when she came on board with Inman, they had 7,000 fans and followers on their social she grew that to over a quarter of a million fans and followers. She is kind of a big deal so you don't want to miss this conversation!Connect w/Katie:Website: https://katielance.com/ Podcast: https://katielance.com/category/podcast/ YouTube: https://www.youtube.com/channel/UCnjRRWcEQeOO3aYlzRI-hiw Facebook: https://www.facebook.com/KatieLanceConsulting/ Instagram: https://www.instagram.com/katielance/ LinkedIn: https://www.linkedin.com/in/katielance/ Twitter: https://twitter.com/katielanceWant a better presence online, but don't have all the time you need to put into it?!You're welcome! :)www.contentcompounding.ioConnect with Coach Kyle:Website: https://kyledraper.comFacebook: https://www.facebook.com/CoachKyleDraper/Instagram: https://instagram.com/coachkyledraperEverything Else: https://linktr.ee/coachkyledraperDo you love the music in my intro and outro?Hit up @michaelglennmusic on IG to get your own!https://www.instagram.com/michaelglennmusic/Want FREE Social Media Advice?http://bit.ly/topofmindsellingfbgroupNeed a Dynamic Speaker for an Event or Group? Duh...Me!http://bit.ly/coachkylespeakerkit

Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023.You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I

Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube or on our podcast!About David:David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know! David's goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.Additional links: Download David's free marketing resource here  Connect with David on Instagram Connect with Katie on Instagram Do you have ideas for topics for our podcast? Email me at katie@katielance.com

Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!Links referenced in the interview: https://videoshop.net/ https://www.canva.com/ https://www.rev.com/  https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692  https://www.getcaptions.app/  https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/  https://apps.apple.com/us/app/teleprompter/id941620509  Connect with Lynda:Website: https://lyndagill.com/ Facebook: https://www.facebook.com/lyndagillkauairealtorYouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ LinkedIn: https://www.linkedin.com/in/lyndagill/ Instagram: https://www.instagram.com/lyndagillkauairealtor/ Join our Mastermind Waitlist: https://members.katielance.com/waitlistCheck out our GetSocialSmart Academy: https://katielance.com/academy

Katie Lance is a well-respected leader in real estate marketing and branding. She shares her insights to help you become a better marketer and more effective storyteller.   Intro music Hot Shot by Scott Holmes -   Outro music Focus by A A Aalto -

YouTube is a great place to find inspiration from other agents, training on different strategies, and ideas for growth in the ever-changing market. In today's episode of The Real Estate Sales Podcast, Jimmy shares 22 different YouTube channels every realtor should check out for fantastic video content. @Tom Ferry delivers high-caliber tips, interviews, and strategies to help you grow your business. @Christophe Choo is a Beverly Hills-based agent who conducts open houses, drive-by neighborhood tours, and other tactics through video. @Karin Carr is the author of the book YouTube For Real Estate Agents, and her content lives up to that expectation. @The Boutique Real Estate Group creates high-quality property tours and company meet-and-greets. @Loida Velasquez provides value to real estate agents by making her content as transparent as possible with authentic and real content. @Living in Vancouver, B.C., represents Vancouver well with the pros and cons of each neighborhood to help people find the best area for them. @Katie Lance specializes in lead generation through social media and online channels. @Smith Group Real Estate creates high-quality videos with paid actors, showing homeowners' post-purchase real estate situations. @Bryan Casella is a treasure trove on business growth. @Monica Church dropped out of college to pursue online content, documenting her journey to becoming a real estate agent. @Broke Agent Media is a combination of many types of content that educate, entertain, and inform watchers of the real estate industry. @Jessica Riffle Edwards creates authentic content about property updates, market trends, and FAQs from her audience. @The Whissel Way pioneered a lot of the real estate content we make today, creating content for consumers and other realtors. @Ryan Serhant uses video to build his business and his personal brand. He uses a mix of comedy, professionalism, and authenticity to set a tone for industry video content. @Mike Sherrard shares the secret to generating leads through social media and online ads @Alisia Krastel brought her years of sales experience to real estate, creating a specific mix of skills perfect to look to for inspiration. @Mariah Kristine Realtor has been in real estate since she was just 18, and she uses an out-of-the-box style to create highly personalized content. @Tom Toole, III has audio, video, and other interview content, so you'll find something of value. @Ricky Carruth doesn't tell you what you should do; he shows you what to do. @Kevin Ward | YesMasters creates super practical advice videos to show people how to do real estate @Jamie Resendiz gives practical advice for creating ads, which metrics he analyzes, and how you can do it for yourself. @Chastin J. Miles documented his journey as a first-year agent, and now he creates videos filled with advice for new realtors. Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook and his YouTube channel.  If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

This week is a special one, friends!From mutual admiration to becoming fast friends, this week's Guest has quickly become one of my all-time favorite people. I am so excited to introduce you to Katie Lance this week as she joins me to talk about our favorite topic... Social Media and how you can simplify it to achieve BIG results in your business. Katie Lance is the CEO and founder of Katie Lance Consulting and a nationally known keynote speaker who has been teaching agents and brokers how to #GetSocialSmart for the past ten years.So, grab a notepad and a pen and jump on the Social Media train with us...Cause it's not slowing down!Watch this Episode: https://youtu.be/09vJ8ns3FosConnect with Katie Lance:Instagram: @katielanceFacebook: @katielanceconsultingYouTube: @katielanceTwitter: @katielanceWebsite: www.KatieLance.comConnect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.com

This week we are lucky enough to have Social Media expert Katie Lance, founder of #GetSocialSmart Academy join us for yet another episode to share more insights, tips & tricks on all things Real Estate marketing when it comes to social media. You'll be sure to want to tune into this episode as Katie and Maude dive into various topics such as baby steps to building a successful online presence, time-blocking & batching content, avoiding “time-sucks”, and so much more! Katie also shares her expertise when it comes to tips on how you can look at your life as content, the strategy of 1-1 video conversation, the importance of being true to yourself as well as creating regular organic content. Grab a pen and paper because this episode is packed with valuable social media tips for Realtors!   Are you looking to supercharge your brand and become the obvious choice for your client prospects? Click the link below to keep up-to-date with the latest info regarding our

  Do you want to thrive? Then you need to learn how to talk to people. Bill Risser sits with https://www.linkedin.com/in/staceysoleil/ (Stacey Soleil), the Head of Community & Industry Relations at https://www.followupboss.com/ (Follow Up Boss). Stacey shares how social media changed her life because it taught her how to be a connector. You have so much opportunity and power to stand out and connect through these online platforms. Digitize your real estate transactions, and remember to partner up with older real estate agents. Want to hear more? Tune in as Stacey shares more wisdom and insight on thriving through social media. --- Stacey Soleil, Head Of Community And Industry Relations, Follow Up Boss I'm back after a brief hiatus. I took a little time off through the end of the conference season to recharge my batteries. I'm now back with new episodes and I'm starting off with a bang with episode 317. We're going to be talking to Stacey Soleil. She is the Head of Community and Industry Relations for https://www.followupboss.com/ (Follow Up Boss). She has been in the business for a long time and has done a lot of different things. I'm talking about working with tech startups, sales, marketing, sales training with brokerages, and contributing writer for news. She has done some great stuff and doing a whole lot more. It's going to be fun to catch up with her. Let's get this thing started. Stacey, welcome to the show. Thank you for having me. It's going to be a lot of fun. We're https://www.inman.com/ (Inman) buddies. I think that's a safe way to put that. Katie Lance got me involved in the Inman world back in 2010 and I've been connected to it ever since. You're now deeply connected here. Not only being an ambassador multiple times, but the https://www.iamwomanup.com/ (WomanUp) group does some great stuff at Inman as well. Tell me what it is like and why the Inman community is so important to you. I was thinking you have probably seen so much change, fun and drama in all the events if you started back in the day. I want to come back and ask you questions. It's funny because people will say to me all the time, "What is that ambassador anyway? What does that even mean?" It means different things to different people. For me, it's way more than a social influencer position. Originally, when Katie had created this role, it was a way to amplify the community, connect people at the events, and try to bring more awareness using the tools that we have in social. For me, it's even more than that. The reason why is the way I look at everything that I've had the opportunity to connect the dots with inside the industry, everything that has been an open door moment or an opportunity, I take it very seriously. Sometimes people will laugh at me because I take things so seriously. If I say yes to a volunteer opportunity, I go in all the way. I am that person who's like I'm getting paid $1 million to do this role. I'm a very enthusiastic ambassador. I love connecting with people. In fact, when we were in New York, the very first evening before the event started, there were lobby cons. We all know about that. Everyone is hanging out in the lobby bar area, catching up with each other after post-pandemic craziness. I was scanning the room. I knew pretty much everyone, which was so fun, but then there were these people that were in between the tables. They didn't look like they knew anybody and they were watching. I got up from the table and excuse myself. I said, "Are you here for Inman Connect by any chance?" They're like, "Yes." I said, "Do you know any of these crazy people talking or is this your first time?" "This is my first time." I was like, "Okay. What's your goal? What made you decide to sign up?" They told me about what they were doing. I said, "I'm going to introduce you to a few people. Are you ready?" I took him and introduce him. By the end of the thing, I saw them all over the place....

Katie Lance is the Founder & CEO of Katie Lance Consulting, where she specializes in social media, tech trends, video marketing, and content strategy. After a successful 10-year run with Cutco/Vector, Katie got into a career in marketing, branding, and social media strategy, then started her own business in 2012. In striving to stay on top of the social media wave, Katie has developed her expertise and is teaching others about how to build their personal brand. Social Media is the greatest tool for building that brand, attracting business, and extending your influence. Katie Lance shares numerous actionable ideas to help you #GetSocialSmart. To get access to all episodes and free resources, visit ChangingLivesPodcast.com.

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. In this episode, Katie Shares what it takes to leverage social media and become a successful professional.

MindShare101's David Greenspan is joined by CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy,Katie Lance.They discuss all things social media in the real estate business!This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. For the past 10 years Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie is a nationally known keynote speaker at conferences and events and has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. Whether you have a social media plan for 2022, haven't yet gotten serious about social, or if you're somewhere in between, there are plenty of great ideas to catch in this podcast. 

If you've ever thought creating a standout social media profile was all too hard and required time you don't have, this is the podcast for you.

On this week's podcast episode we sit down with marketing and social media strategist Katie Lance who has worked closely within the real estate industry for the last 10 years. In our chat, Katie touches on the importance of being active on social media and why you should leverage the on-trend features of it. Most importantly, we discuss how being intentional with posting content is an integral part of creating a social media presence. Tune in to hear all the great tips on content creation, how to get smarter about using social media and much more!   Download a FREE copy of the Ultimate Farming Strategy Guide to get all the tips on how to become the go-to agent in your market

Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing. The big social platforms are rented space, and creating assets that you own and control means that if the platforms go away or they change the rules or people stop tuning in, you still own the content and can reach your audience. Try to move them from the big platforms to your own platforms.People are responding to quick-moving, playful contentEven amidst change, consistency builds trust.It has been more important than ever not to be tone-deaf, not to stick slavishly to a content calendar.Instagram is better than ever for organic engagement.We also do a deep dive into Instagram and the many ways to use it. Life is content!Links mentioned:Get Social Smart AcademyCanvaVideoshopClubhouse

Social Media Made Easy with Katie Lance by Todd Duncan

When it comes to building your Know-Like-Trust factor, social media is the most efficient way to build trusted relationships, but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting, shares her biggest dos and don'ts when it comes to social media for real estate. For more information and tips, Find Katie at KatieLance.com. Download her FREE content calendar! Subscribe to Katie's YouTube channel! Follow Katie on Instagram! Subscribe to The Katie Lance Podcast on your favorite podcast platform! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Tasia is a TV Host and Video Producer with over a decade of broadcast and digital media experience. Whether online, on the radio, or on TV, Tasia has honed her skills both in front and behind the camera. She now runs her own video production company, Brio Media, and is the sole content creator and producer for her YouTube Channel.This conversation (that we hosted over on Facebook Live) is packed full of tips and applicable takeaways that I know you will find so helpful. Big thanks to Tasia for her time and expertise!In this interview Tasia shares: What real estate agents need to know first if they want to generate leads from YouTube. What is the best type of video content for YouTube for real estate agents to generate leads. Key metrics to know if what you are doing is working. How often real estate agents should upload videos. Favorite apps/tools to grow your YouTube channel. So much more! Additional links: Tasia's YouTube Channel Tasia's Digital Toolkit Original Facebook Live Interview with Tasia Video Ideas for Realtors (for Facebook and YouTube) Download our free YouTube Basics for Real Estate Pros Workbook Google Trends Subscribe to our YouTube channel here Check out past episodes of The Katie Lance podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We are celebrating our 200th episode of the podcast! I seriously cannot believe we've made it this far but I am grateful for this journey and getting to show up each week with special guests providing great content for you.  I'm very excited to share with you 15 tips from experts and influencers in the social media space. I asked them to give me 1 thing that they would want to shout from the rooftops concerning social media.  We hear from Mark Schaefer, Heather Mykelgaard, Roshanda Pratt, Pete Socks, Dustin Stout, Dr. Jen Bennett, Michael Stelzner, Robert Caruso, Dave Scott, Kelly Roach, Owen Hemsath, Katie Lance, Steph Hermansen and Anita Albert Watson. Thanks to all of YOU for tuning in each week and continuing to make this podcast a success. Come join my free Facebook group for Christian Business owners and CEO's : https://www.sweetteasocialmarketing.com/freegroup

Justin Letheby  0:00   Hey, welcome back to the professor of real estate. My name is Justin in case you're not aware, and this time I got to interview three very powerful National Speakers, we're all talking tech, you're going to get to learn about social media about bad creation, about where the trends we see that we need to pay attention to in 2021. So the three people we have speaking today is Jeremiah j, Mammon arrow, national speaker out of the New York area, but he speaks nationally speaks to a lot of amazing audience audiences, and helps us grow our business. Virtually really, we have Marquis lemons, another fabulous national speaker, she is a very powerhouse in her nature. And you'll see that in this event. And then we have Carrie little also, again, a national speaker, strong speaker knows her stuff very much into the tech as well as the data, combine those three together and put them in the room at one time. And you're going to see it was not only extremely informative, but it was just extremely entertaining. So please sit back, watch and listen to this scenario. And we will talk to you after the podcast. Welcome to the professor real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach. My sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm going to do this by talking about business growth, development, branding, marketing, you know, basically all successful things that entrepreneurs are doing today. Hey, since I'm your tech guy, there's gonna be tech thrown in here as well. So let's go. All right, so welcome, everybody. This is just like being a professor of real estate and holy cow, it took us five minutes just to get ourselves ready to go. I'm so kidding. They were ready to fire up before I even started. So we are here today to kind of give you all the back and perspective of really how we think as real estate agents, as tech people as speakers, what we're doing on a daily basis to see where things are heading and how things are going. And that's what we're doing today. I just wanted to give you a back end. And really it might be scary, to be honest, the folks kind of how we think inside our heads on how tech is going and those conversations that we have, not only with ourselves, but with the folks around us. So with that. Let me ask you, where are you guys seeing the tech today? I'll start with Marquis cuz I know we were talking about it early on. So Marquis, where are you seeing real estate needs specifically about the tech ns what we need to be aware of, from an agent perspective. Marki Lemons Ryhal  3:23   What's going on? We're glad to be here this afternoon. And I want y'all to know we stay ready according to Jay, man. So since we stay ready. Oh, no. No, no. Oh, thank you. No. So what do I think? Well, one, I think we're still very heavy on video content and repurpose in that content. When you start thinking about tools like restream, that Carrie uses quite a bit. But here's what I'm realizing were able, especially those who were earlier adapters of social media and technology, we come up with ideas and implement in 24 to 48 hours, because we've become familiar with the tech. So I think that we're gonna see a lot of new tools emerging. But the one thing that I would encourage all real estate professionals to do, stop stepping over dollars to pick up pennies, some of these tools are not relevant, they don't go back to your core business plan. It doesn't go back to who you're trying to connect with. So I encourage people to look at that before they dive into any new tools and I still need realtors to embrace video. It isn't going anywhere and those who have implemented have seen substantially more market share. They're increasing market share the rate at which they increase that market share. They're seeing substantial growth. So concentrate on videos, concentrate on repurposing the content, but then don't just buy any and everything. always come back to your broker. See what They're already providing you with. And then also think about your local Association, state association and National Association of Realtors. But everything should follow your business plan. So if you don't have a business plan, you're starting off on the wrong foot. Justin Letheby  5:16   Yeah, I would agree any weather carry j man any ad libs or add add addition to that. carrie little  5:25   I'm gonna say this, I'm an agreement with Marquis take advantage of the tools that you use every single day. So a lot of times, this is what I was telling agents, especially new agents, I just saw I was having a conversation with one of the local associations because I'm in a, in the Goldman Sachs 10,000k, businesses small business business program. And part of my growth project is research. So I added I'm doing research to figure out how many new real estate agents are coming into the marketplace. And we, in one of our local associations, it's 225 a month. And whenever I speak to real estate agents, I say to them, if you don't know where the inventory comes from, it's like owning your own Nordstrom and not knowing where they buy their clothes from. So if you haven't figured out how to master your multiple listing service, how to master your tech, your tax tools, how to master the tools from the local, the state, and the National Association of real tours, you are spending money You don't need to spend. And I'm telling you, because some today, someone was eat, people are emailing me constantly texting me, Carrie, do you need to lead? Do you need to lead? I'll tell you a lead. I'm like, No, I don't need to leave and just said, you know, what I really want to send the back is Nope, my MLS gives it to me. But you know, I'll pay them. And I'm like, so what? What are you going to sell me my zip code? Okay, great. Now, how many leads Have you? Have you scrubbed them because I have data tools that tell me as of today, in Chicago, single family residential off the markets detached. There was so many in Chicago, with a high self score, I couldn't get the data. But when I dug a little bit deeper, there are 1569 properties in the city of Chicago with a high self score and no mortgage, and they're not listed. And if I go a little bit further, 15 plus years in the home, there's 418. So when somebody says, Carrie, do you need to lead I'm like, give me a minute, because I'm just gonna create my own marketing piece and I'm just gonna go to my own subdivision. Jman  7:38   Yeah, here's Okay, I'm next. I can't wait. You know, I see carry, like, you start talking about video. I'm like this, I'm like, put me in coach who can carry carry her data. And she was like, hold up, I got the stacks of data right over here, stacks on stacks on stacks make me sad, you know what I'm saying? And so I'm all I'm all with it. I think the future is the past the present and the future will be video video is only going to be a bigger percentage of everything that we do. If you got kids that are under the age of 15. They're on YouTube, all the time that's going to become mainstream is going to be how we consume all of our information in the future. And then data using data and predictive analytics to be smarter about how you're prospecting rather than going after the whole world. Why the hell would I do that? When I got data, when it hit carry up and go, what's that high sell store girl, she's gonna go talk to people. Oh, we got them. Awesome. And then hold up those secret sauce comments from the J man over here. Messenger bot marketing on on demand resources that the consumer wants, right today's modern consumer wants you to predict what they're going to ask and have it ready for them on a platter. That's the messenger bots do. Right? What Oh, I was gonna ask about how I can buy a home and low down payment or this or that or, or Marquis son Skyler at a program working with people on how to pay off their student debt. What? I will drop this carrie little  9:12   where the houses reside. Say what I wanted to say. Listen, listen straight up. Just stay positive. Marki Lemons Ryhal  9:25   Just stay positive. That was the best you could stay positive. Oh, no. Oh, wait, carry lift that back up. Look, we got some fabulous people learned how to pivot. In today's marketplace that's straight up out of our private membership group member. Actually, she's not even in real estate. That's the look. That's the beauty of what we teach. She is in the promotional products industry but joined a Real Estate Group because we're always talking about technology and how to pivot with small to medium companies. What I've realized is that as a real estate professional, our mindset in our industry mimics other industries that they can learn a lot about their businesses. As I tell people, we use real estate case studies, but what we teach applies to any industry. Let's go back to the data, Justin, that you and Carrie teach, right? A lot of that is spec statistics, right? What I thought was the dumbest class in the world in my early 20s. But when you're 50, and you live on the south side of the city of Chicago, in the midst of a pandemic, in the midst of zero temperature, right, you want to know the probability that if I get up, if I wash my face and brush my teeth, if I put on my long johns and I go out and I warm my car up, oh, better yet? Did my car out to warm my car up? What is the likelihood of this person closing on a real estate transaction? Because guess what, we got options? I don't have to brush my teeth. I don't have to do my car out. I don't have to sit in the cold. Or some people have remote started, right? carrie little  11:05   Please put on a good bra. Marki Lemons Ryhal  11:09   Good bra. Ready? Okay. Ready? I just need. Let me just show you what I'm working with. Okay, stay good bra ready. I understand some people, bra sales are down substantially. Some of y'all need to go back on in there put on us a good brazier, as my grandmother would have said, baby. We're not gonna do that. That's why no parts of it. It's gonna hit you Unknown Speaker  11:36   no joke. carrie little  11:38   It was Brian Buffini. Marki Lemons Ryhal  11:41   Blaming O'Brien. Jman  11:43   I feel like Justin right now feels like a zookeeper that let the animals out. Like, oh, shoot. How do I get back in the cage? Justin Letheby  11:53   I'm taking notes. So you can Marki Lemons Ryhal  11:56   real estate data Gone Wild? Justin Letheby  12:00   It's but you know, what if I tell you what, I think it's a good point, though, right? Because this is how we're all sitting. Right? We're talking everybody else is feeling we are right now in that moment in life, where we're all ready to bust out the doors, right? We have been stuck inside way too long. So I get this, I think this energy is perfect. Because that's what we're all feeling Anyways, we're like, let's just go, let's go do something. Let's go get it out. Let's go hit that. Let's go do something. But going back to what Marquis and Carrie and Jay man have been saying, We've got to be tactical, right. We've got to be able to know what we're doing. And we've got to be systematic. One of the things that I feel is really important to things that I teach most people when I'm talking about this stuff is I am tired of people telling me that we need to be the person when they're ready to buy that we're thinking of them IRA say that's too late. We need to be ahead of the game we have to be before they're thinking about real estate, we need to be their thoughts because of real estate, right? That's what we need to be. So how are we as a group? How are you guys doing it today? How are you being that that go to resource before they even know they need to be that person? carrie little  13:10   Who wants to take that? You know, because Martin, listen, I'm gonna go first because when Mark he goes is over. As Mark Marcie, when she gets her ideas, I'm the one that gets a phone call on a Sunday morning at 6am. Okay, Carrie, I'm like, do I need to get Evernote out? No, no, no, no, she gets I'm like, Yes, I need to get Evernote out. Justin Letheby  13:30   So they gotta start recording the conversations. Or I could I could but carrie little  13:35   yeah, actually, you know what, you're probably right. Yeah. Okay. Just let me write that down. Record conversation with marketing in the morning. So I digress. So how do we stay top of mind? I'll tell you, it just goes back to what Jay man said. Video and for me it's been clubhouse. So when club so I was asked to be on clubhouse, and some people were like, what is clubhouse? clubhouse is the new app that allows you to have a swipe your own broadcast, and it's only audio and I was asked to join clubhouse and I was like, not another thing. What do you What are you looking for me to buy? I got all these text messages. I'm like, I can't do another thing. And so eventually I talked to one of the agents in the office and Shane was like here you got to get on because there's all these people, they're in rooms they're collaborating, they're you get to actually talk to people you would have never been able to talk to. And so what it's done for me, it has put me in the forefront to the point where now marquee I'm getting emails for people to interview me on clubhouse. So it's kind of cool. So I am now I have agents that have connected with me all over the United States. And now they're they're they're finding me on Instagram. Carrie, I found you on clubhouse and I'm now following you on Instagram. Marki Lemons Ryhal  14:51   I have a question. It's typically carrie little  14:52   someone from like Virginia. It's been New Jersey, all because of one new south. A media platform. And the cool thing is, is you really don't have to get up, get dressed and brush your teeth because no one can see. I have grown my Instagram account by 1000 new followers because of clubhouse and yes, you do need an iPhone or an iPad to join clubhouse. But here's some good news because the founders on Sunday said in about two months droid, here we come. Finally, Unknown Speaker  15:27   two months. That's a long time carrie little  15:29   it is they're working on it. But now they're there. And now they have a creative platform. They're launching some new opportunities. So So for those of us that have a show, Good morning real estate, we can now have our own show on clubhouse and they'll push it if it's a good show. Unknown Speaker  15:47   Holler Justin Letheby  15:51   shows right now, carrie little  15:52   right there you go. We got the Justin show, the professor show. We've got the six and 12 show. We got the box show. We've got the coffee with Kerry shell and we've got good morning real estate. Marki Lemons Ryhal  16:04   And the other day, Carrie and I tested four people on Instagram Live where they stated now you can leverage it to record your podcast. Unknown Speaker  16:15   Hold up, hold up, hold up, hold up. That's weird because I'm going to call I'm going to call my cell phone provider and ask them why that call didn't come in. I swear I even asked Marki Lemons Ryhal  16:31   you we need let me say this. We must have sent it to the wrong person in New York right because we did have a New Yorker on I just need you to know that and then Karis twin joined in. We didn't No Unknown Speaker  16:44   no, no. No, no, I Marki Lemons Ryhal  16:49   Jay, we're gonna once you finish your event today, we're gonna come and meet you. We're gonna come and meet you because clearly, I need to talk to your cell phone provider because something must not be working right? Unknown Speaker  16:59   Something something's not right. Something is not right. So we need Marki Lemons Ryhal  17:03   to think about that. Oh, Jay man didn't have his chance to speak cuz I rudely interrupted. I've got excited. I'm sorry. Unknown Speaker  17:13   Alright, so staying top of mind. I'm gonna get on clubhouse. Eventually. I might be on a on a four peat over here with with the ladies. You know, they picked another New York. I thought he only knew one person in New York. Oh, good. No, no, no, it's okay. It's okay. I understand. So good. But anyways, you know, staying Top of Mind, it's it's trying to predict what the trends are. And I think that's what's one thing when you look at us, all of us together is like, We're not afraid to go out on a ledge and try something new, right? where it's like, Damn this, this might be something, I don't know, let's go. We're literally like walking the plank and like, well, I'm about to jump, I'm gonna figure out how to fly on the way down. We talked about that all the time, when rails came out, clubhouse came out all these different, different things. pandemic hit, I'm like, oh, man, we're gonna have to do a lot of virtual stuff, right and seeing how I can do this. And now, just today, I had the AI conference, I was teaching all of the 80s throughout the land, how to hold better virtual events, when, prior to the pandemic, I had been on a zoom two times in my entire life. Wow. So it's like, I took it upon myself to learn new things. And if you're gonna learn something new, don't do it to be average, do it to be the very best that you like, if I'm gonna do something virtual, I'm gonna be the best damn virtual presenter that ever walked the land. That's the goal when you do something. Not just Oh, you know what, I think I might do some virtual stuff. I'm going to shoot to be subpar. today. Maybe average? Unknown Speaker  18:50   What the hell, man? Marki Lemons Ryhal  18:52   Clearly, J man's parents fed him a lot of affirmations and mindset as a kid going up because baby there is no shortage of self esteem. And that young man right there control j man controls, right? Unknown Speaker  19:06   Well, no. And here's the thing. My dad always told me, I could do anything I want in life, there was a lot of affirmations. But he said, if you want to be, you know, if you want to sell hot dogs, because we've talked about that in the past, you know, if whatever you're going to do be the very best at it. Because there's millionaires in every single industry in the planet, right? There's, there's somebody who does tooling and machining, which is what I actually went to school for tooling and machining and they want it right. And I said, Man, if I do this, I'm gonna have to own the place because this sucks being guy on the floor. That's what I said to myself. I'm like, how can I Okay, okay, buy this machine and figure it out. Just predict the trends. Don't be afraid to do new things. Because if we're doing it here in the United States, usually somebody in the UK or somewhere else has some YouTube tutorials already done for us on how we can be better at it. Justin Letheby  19:54   Jay, man, you just made an interesting point because I teach a certain thing and I've wondered when we hit that threshold. I will I've been teaching video for four years do video, do video do video we've been teaching that for ever. And I have told people that right now, although I'm wavering on this lately, that it's okay to fail in video, right? It's, you know, learn and take those steps forward. But I always tell them, there's a threshold where you can no longer fail, right? There's going to be a point in time where they expect the J man backgrounds on the scene, they're going to expect the quality stuff that exists out there. Are we there yet? I mean, I think so. I keep I'm stammered on saying that you, you know, I don't feel to be scared off from doing video. But just to do it. Okay, as Jay man just said, is probably not good enough anymore. Marki Lemons Ryhal  20:44   Well, he is now. So here's what I think you have to have, you have to be consistent. And you have to have content, I definitely know that I get away with not having the greatest visual, you know, like the highest camera. But I'm consistent. And here's the thing, most people do not know how to be consistent. I know that sounds real simplistic. But this is not a one hit wonder. And I was looking at someone's video the other day out of DC. He had 100,000 views on a reels most people want to get with get that 100,000 views. And that's it. Because they believe that this is a one hit wonder, we get great engagement. And once we get that great engagement, the question is how do we improve? Right? How do we do this better? What do we need to we need to pivot the camera. So we're coming back for consistency. And to me in the world of video, nothing tops, consistency and content. Or think about this one thing you can't buy and what you can't teach the ability to be vulnerable. Like we're all vulnerable, right? You can't teach that, like, you really got to have a heart, you really Who are you got to develop, I don't give a damn attitude, they'll be quite honest with you to be vulnerable, right? We've all had failures, we embrace our failures, okay, um, and they won't be consistent. They think it's all about them all about them, and they won't be vulnerable. And that's nothing you can teach in a class like you could try to teach that concept. that mindset back to Jay man. right mindset, those affirmations it's about consistency, because I know that I've put out some video that the quality was not great, but the results were freaking phenomenal. And you always carrie little  22:34   say if they can't hear you, then Marki Lemons Ryhal  22:36   they're out. Oh, audio is everything. But look at how many ways we can repurpose the audio. Right? The podcast how many platforms Can you be on the audio Graham's the Alexa flash briefings, the audio to text transcription. So now we got emails, we also have emails, we have blog posts, we have captions for all of our posts. So regardless to how you look, if you capture great audio, and I'm I'm all about the better audio, because I need to be able to repurpose that content into multiple forms of content. And I'm gonna say one more thing. Everybody also thinks that one hit wonder that everyone has solved that one post, no more than 10% of your audience ever sees any one post, because of the algorithm, we need to start thinking about every time we create one piece of content, how to repurpose or reshare that content, a minimum of 10 different ways so that they can hit people won, and their preferred or learned learning style, whether that's audio visual, or reading, and then on the platform that they desire to hang out on. carrie little  23:41   And you made a good point, Mark. And I'll go back to Justin's statement about having great video, I'm gonna say this, I started editing television back in the 90s. So I had a leg up on the editing part. But if you're if we're telling you to do video, you need to try and if it does come out awful. The cool thing is you can archive it, you can hide it, but you got to start somewhere. And Mark is right. So I've been doing reels all day to day. So I did three reels today talk about that same data, because now I've got Rochester New York on here, by the way. Marki Lemons Ryhal  24:17   Um carrie little  24:20   Yes, J man, I'm coming to your neighborhood. Oh, Unknown Speaker  24:23   wait, you know, somebody in Rochester, New York. carrie little  24:25   I might, I might. And I might know all where all the high self score properties are. I'm just saying. My point in all of this is I took that same video, and I put it on the Twitter story. I put it I went to LinkedIn but they only want to 20 seconds. So LinkedIn last, I put it on my Facebook story. I put it on Facebook groups. I put it on a Facebook page story. I put it in the feed on a Facebook group. And I actually the cool thing is is because it was my own voice. I uploaded it directly to tik tok. Marki Lemons Ryhal  25:03   multiple platforms all highly visual, right? with a different audience almost on every last one of those platforms and I carrie little  25:10   have not known on tik tok, but after my Goldman Sachs cohort and an attorney saying she did it twice, once or twice, and her company made over $265,000 Let me say that again. $265,000 because she tried tik tok, and it wasn't from the platform. It was people were calling her. And if you looked at her feed, you go No way. Cuz every post every She still hasn't figured it out. Every text shut, Her face is covered. But who cares? her staff was pissed at her. She said they never swear. But they were they cussed her out, basically, because they couldn't take a lunch for a few days. All because they tried something. Marki Lemons Ryhal  25:59   I interviewed a young lady today by the name of Candace spears. And it was all about mindset and entrepreneurship. And she wrote a book on top talking about bringing your crayons to work, right? We often come into the world of real estate, and it's to duplicate something that we've seen somebody else do. We have to become originators, right? Have in order to be a thought leader in the shortest period of time. You need to think like blue ocean strategy, and you need to come up with something new, like j man, think about meeting J. Man, how many years ago? Do we meet him carry at rapid? And what was the PowerPoint presentation skill that you told us? It wasn't PowerPoint? What's your prefer? Prezi Prezi. Okay, so we sent in this Prezi class, my mind is hurting, right? But Jay man has always had the ability to do something different, something that the people who have been around longer are not going to be willing to take the chance, which is how he's been successful in pivoting his business. In the past 12 months there, people we have not seen in real estate education since before March the 13th 2020. Think about that, because of their inability to do something different. My competition has narrowed. I don't have to me I don't have new competition, the competition, it fewer people because of their inability to try some of these things new. And the more you tried, right, the the stronger your foundation is to build other new items upon. carrie little  27:37   There's a, there's truth to if you were to take that concept to the new Michael Jordan, Jim shoe coming out, or the new iPhone or the new droid phone, there are some people that will stand in line to get the next new shiny thing. They're the ones they get it first, and then they're the ones in this case, they resell it, or they get to test it first. That's the same thing in our industry. If we're the people that Wait, you get left behind. And I'll tell you back in 2006, or seven, the Office Admin at the company I was with, she was like, Carrie, you need to try Facebook. And I was like, I don't need to try Facebook. I'm already on my space, because my kid is on my space. And I just need to be there to make sure he doesn't condemn himself and get in and I get a phone call from the high school. She was like, No, no, no, no. Let me tell you why. And I'm so glad that I listened to this 20 year old because of it, I was able to grow with Facebook. And there are some people come into the industry. And they're trying to figure out how to figure it out. Now, can it be done? Yes, it can be done. But you still have to start even if you don't have a lot of followers, we have an agent in our office that has figured out the the algorithm for reals to the point where she's grown 1000 followers in days, because she figured it out. Sometimes you just got to you got to test you got to try. And the one cool thing about what Marquis said was that Unknown Speaker  29:09   we were Justin Letheby  29:09   coming to him carrie little  29:12   he was he was like I'm out she's just sick over. See, now I lost my train of thought. Marki Lemons Ryhal  29:17   Don't lose your train of thought we normally do. And carrie little  29:23   I'll tell you, you have to get out here you have to try you have to text we will mess up and I'll talk about so another agent in our office. She came back to the business from the 90s not tech savvy and she's like, oh, Carrie, okay, Carrie, I'm gonna do the videos. And she already knows the business. And the hardest thing for us to do is to get what's here. And to put it into content. And then to put it out there to the masses. You just have to do it. Marki Lemons Ryhal  29:50   Yeah. And we say this I have. I'm stuck between two different age groups. I have some senior professionals and I mean And they are singers. And they're singers, professionals, right seasoned singer professionals who are embracing Instagram reels and tick tock, but then I'm also I have five new agents all under the age of 25. Okay. And when I tell you they get my mind going, because I was joking with Jay man, but my son called him for his back. And Skyler kind of regurgitated, I said, I think I might have mentioned that to you. But he, he needed to say it the way he wanted to say it, right. So I see how he's going to be able to merge being born and raised. And essentially, in the world of real estate. He wasn't born in this industry. He was three years old when I came into this industry. But he's been here for over 20 years, right. And so I can see how his mind is spinning right on what he wants to implement, implement. And I'm noticing that 25 year old and younger group, Oh, I love them. Like, I love them because they haven't been tainted. This is really their first career. And they're taking a hold of things substantially faster without second guessing themselves. I also see how if they had just a little bit of coaching, they can dominate market share. carrie little  31:18   Hey, this is what I heard. I heard the bionic man. They'll be better, stronger, and faster. Justin Letheby  31:28   Guys are right. I mean, here's the thing I think is interesting. Marquis and carriers that does want to come to J man here in a second is I think one of the things that's very interesting, you guys, all both of you are saying is, I am listening to the people that are challenging status quo, right? You when you are you are listening to people saying no, no, no, no. Let's try something different. You're not going No, No, that can't work, which have the industry or more saying to you every day. No, that won't work. No, that won't work. No, that won't work. You're going, huh. Okay, they're challenging that. What's to that? Why are they doing I mean, you're asking those questions. You have open ears. So going to you know, you know, again, we showed us the very beginning, Marquis and Mark Hughes kid and Jamie were talking earlier about bots. And you know, I think that's interesting conversation because bots have gotten so much stronger lately. Right? Can I know early on and I still feel like I'm pretty smart. I can pick out a bot one. I'm getting one but I'm going to tell you it's not the first statement. It's usually about halfway through. I'm Unknown Speaker  32:27   going okay, Justin Letheby  32:27   I just got bought it. Right. It's getting much better. So j man you know going along with their saying about how our listeners go to school I don't know you as your you're a fan of Basilisk I'm pretty sure you are are you implementing those and how are you going after them and why are you seeing value in them? Unknown Speaker  32:45   So yeah, I have a product it's called sir bought a lot. Kick them nasty box. Jamie got bots. Sir bought a lot. And we have real estate bots that are built out for realtors, we actually have a board bot, which is what I introduced the ease of the conference today. And then I also have a mortgage bot that we've created, because all about is is it's a predicted conversation with a personal touch. Right? If I told you right now a seller is going to call you you say how long you've been in the house? How much is that mortgage? What's the credit line? What improvements have you made? My bot does all that already. And then until they're all done and they go with they want their home equity estimate, right? I should trademark that Home Equity estimate on that house. It's what they want. We're giving the people what they want. Especially the today's modern consumer doesn't want to hop on the phone doesn't want to walk into an office I can remember when I first started in real estate in 2005 we had opportunity time, right which makes keep harassing the office and wait for somebody to walk through the front door. That is gonna happen anymore, especially with you know COVID and post COVID. But bots, it you know, it predicts that conversation it helps build rapport for you. Because we know the statistics if we ask Carrie would tell you that today's modern consumers looking to 224 months, they're doing their research prior to ever selecting a realtor to work with. And if we can be found and that's called the zero moment of truth, if we can be found during that zero moment of truth and that information gathering stage, then they're just going to pick us as their realtors not a closing process. It's just man this guy's given me value after value after value. That's what the bots do they go Okay, here's something you want to know about first time homebuyers. Here's how you get ready your home ready for sale and every time so here you go and I walk away so to take away clothes right I walk away go here's something else that you value and I walk away well wait, wait, wait, wait, I know you need something to let me know and I walk away. Right think about every every girl or guy you ever chased after and your whole life was to one try to walk away from you. carrie little  34:54   I chase somebody Wait a minute, listen. Don't even let Marki Lemons Ryhal  34:59   God change Yeah. Luck 50 and still getting chased. Okay, I got secrets on this thing. So Justin Letheby  35:14   that's awesome. Yeah. So Unknown Speaker  35:17   in closing, I'll just say this. I try to pick something when I ask other people to go, Damn, that's hard or Yeah, I tried that. But it was. That's what I do. That's why I picked Prezi. That's why I use e cam live for my virtual stuff that all these things had a learning curve that was like this bots the same way. Because now if I can master it, people want to work with people who are an expert at something. And if it's hard for other people to figure out, don't get frustrated, just okay, this is the thing, I'm going to do this better than anybody else. Now, now they have to pick you because nobody else is good at it. Justin Letheby  35:51   Well, and that's huge, right? I mean, again, we're talking tech, but I think there's a huge word that you just said there become the expert in something. Unknown Speaker  36:01   Something Unknown Speaker  36:01   because that, carrie little  36:03   pick it pick one thing, and if you're like, if it's gonna be Facebook, if it's gonna be LinkedIn, you got to go figure out when they hang out on LinkedIn, or Facebook. And, and Mark, he said, Be consistent, we are not consistent. And sometimes I watch, and I see agents, they disappear. Because you know what I mean, now that I'm coming, My office is kind of at home one day, I'm gonna have my monitor on the screen. So I can watch Hootsuite all day to figure out what people are doing. Because I'm I mean, I'm looking at Instagram, and I'm like, Yeah, they disappeared, or I no longer see their posts, because they're not consistent because the algorithm says they're not engaging. And so you disappear. So if we're mark, you can relate maybe Jay man, maybe Justin but there used to be the thing that we used to say call holding up the wall would go to a party, and the people that will be standing on the wall, they didn't they never danced with someone, they never got a phone number. Maybe back then they never got the home phone numbers because they didn't engage. So if you go if you go Hey, how y'all know what I'm talking about? If you hang out, if you hang out on social media, and you're just the watcher, right, you're holding up the walls, everything we hold up the Facebook wall. You aren't gonna get you won't build relationships, you won't get engagement and you won't generate new leads. And if you don't build the bot because now I got I have to watch I need JV man to build then go sell them. If you're not engaging and you're not doing any of this, you're holding up the wall. Marki Lemons Ryhal  37:31   Hmm. When we do need a man to build a bot. Okay, that'd be first and foremost. I carrie little  37:37   got three now that you said that. Marki Lemons Ryhal  37:39   Here's the next thing. Clearly, I was not the person holding up the wall ever in Facebook or in real life. Cuz look, me and Jake, man. We have Tick Tock videos right. And a whole nother city in Vegas. Right at a conference getting it in. What? Oh, Unknown Speaker  38:01   is it always is always a risk if you want to do some kind of dance stuff related with Marky because then her girlfriends hop on? Yeah, that was all right. But he wasn't ready. Like I'll share the fact is that you're talking about that I wasn't ready. So I'm good. I'm good to go. That was funny. carrie little  38:21   Yeah. Five dances that we all need to practice. So we're all in the same city. We could break out a Justin Letheby  38:30   lot if you need to under practice I'm all for but man I am the whitest of white men. I have no carrie little  38:39   find some easy ones. Don't worry because I was trying to teach mark one Justin Letheby  38:42   Carlton Carlton is not the only one I got man. Marki Lemons Ryhal  38:46   You got to crawl to mastic Oh my god. Justin Letheby  38:50   I gotta have a couple. I got a couple encouraging drinks ahead of time but I can get that one out. Unknown Speaker  38:55   Oh. Justin Letheby  38:58   I need that little that little muscle relaxer. Unknown Speaker  39:02   San Diego ner 2021. Marki Lemons Ryhal  39:06   Oh, who's planning on going? I'm going I don't care. Don't nobody else go. I have to get out of the house. Am I the only one going to President circle? No. You Sarah were the kiya Pipi on McGriff. They're all they all meet you down. They're carrie little  39:22   not on market. You didn't sneak here? Marki Lemons Ryhal  39:24   Nope, I'm not sneaking in. You guys will see me back on the circuit starting in June. I need it. You know, I'm a vet. I am a COVID survivor. So as my husband I needed that vaccine to gonna kick in so that I feel more comfortable hitting the road but yeah, come June. I'm back out here. Unknown Speaker  39:43   We'll do some karaoke. I got I got the mic and then we'll just figure out what the group dance is going to be. To the hip hip hop. You Don't Stop The Rock. Justin Letheby  39:56   I'll just be the background dancer. I'm good to go. Exactly, I'll do that. carrie little  40:03   I'm good. Oh my god, oh Unknown Speaker  40:04   my god. Take Justin Letheby  40:08   the jumpsuit on right now to match. So I'm ready to go. Marki Lemons Ryhal  40:10   I was looking forward to hanging out with you guys this afternoon. Today was kind of a rough day, I got a thank you card back that I actually wrote to someone, one to 2002. And just to see the growth over time, well, one, the fact that the person saved the note, right, they sent it back to me at an appropriate time to just let me know who I was today, right? And the growth and sometimes growth You don't even know you growing. You know, I'm saying like, it's the intention, you want to be better. But when someone acknowledges that and set you back a copy, and they didn't send it back, they actually had my uncle drop it off to me. So here's the note. And it is from January of 2002. So I'm just so grateful, because the day has been emotional, just saying all that has transpired in that almost 20 years. Man, awesome. That's what Forgive me. And guess what? realize I've been writing handwritten notes for a long time. Justin Letheby  41:14   I Well, you know what, and that. I'll tell you what, so let me ask you this. I haven't done a lot of people this year, which I think is a great point. Tech trends are huge. And there's no doubt about it. Right? We all talked about how the power of being in an attack and doing that stuff. And all three, all four of us in this room. We're obviously tech savvy tech strong, right? We are that. But as anybody else seeing a back to basics, boom. Oh, Marki Lemons Ryhal  41:41   yeah. But we're going to be comfortable for a hot second here. Do I see a back to basics bones? Yeah, Unknown Speaker  41:49   they're gonna bust out some signage. Unknown Speaker  41:53   Sorry, David, Justin Letheby  41:54   I sent them off. I did. Marki Lemons Ryhal  41:57   These are the cards that I've received so far. Just this year, right. This is last year's cards that people sent me, I take them and I put them in a Christian planner. Look, look out this thing is jam packed with people who took the time to write a note sign it say something and send it to me. And that goes to say a lot Carrie was great. Pull out her direct mail. So Carrie showing her direct mail. carrie little  42:23   I showed it to you this morning. I mean, but earlier and I this is I am all for you see mark is already got her stuff. I have I have a kid that needs to do mine. But what I've What I know is based on Pew Research, we don't we don't hide where we get the data from we just go get it. Based on Pew Research. anyone under the age of now will the internet is now 31 years old. Yeah, if you are over the age of 50, you are on social media, but you're not using it the way the next generation is. So we still need a shift and and what I realized because of COVID people like the handwritten notes, they're actually they're getting you get out of the house and go to the mailbox and get my mail. And we're opening it we're taking time to read it. So if you really want to build a business, getting back to the basics, but adding the QR code I'm sure Jay man has when he could pop up on the screen. Getting back to bringing in the the new tech with traditional marketing is a game changer because I can now if someone calls me and says hey Ken, I want to buy a house. I can send it right there you go. I can send them the link to my YouTube channel that says here's the steps to buying a house. If you're a new real estate agent, I can send you the link so you got so you got your license. Now what but I can take I can actually get more views there. And then by the time you get to new you already know me Marki Lemons Ryhal  43:52   what's funny because Katie Lance pictures here. This is something that Katie Lance sent me in the mail. Right. So Katie Lance, high tech is sending out direct mail pieces. Barbara bet. Two of the best customized cards I got last year from Barbara bet, right? sent them in the mail. Now this is from Matt definers past president Illinois realtors. Now it was a fact he said the car. Do you see this penmanship like this is a real freaking handwritten note. So when you get Mac the font is barbette Katie Lance, people who are high tech, and they're sending out direct mail pieces that should not even direct mail, handwritten note, that should tell you something about its power. I have people who tagged me because I mail out books. Not only do I mail out books, right? I mail out my own custom stickers. But everything that I mailed to people, I want them to use it without my name being all over it, right something that they could just use in their business. For people to have conversation with them, so I send everybody the world's greatest real estate marketer. It don't say Marquis lemons only so that people will think that they are the world's greatest marketer. So, yep, I mail um, cuz I was social before social media. Unknown Speaker  45:18   Oh, carrie little  45:19   yes because I was selling marquee this weekend I did a photo shoot and we were outside and in when we were, we were walking so my husband and the photographer had me walking into a knee. Oh gosh, I feel bad. What was the challenge the walk challenge. And I was telling Marquis how I was so embarrassed. Unknown Speaker  45:39   Yeah, Mark, he Marki Lemons Ryhal  45:40   was like, I would have just ate that up. Justin Letheby  45:44   No, go for it. carrie little  45:47   Look, I am muzzled. mutter? No. I Justin Letheby  45:50   mean, we started this conversation by doing bots. Now we're back to letters. I mean, how how does that work for you? Are you actually are you reaching out? I mean, I know you are. But how are you reaching out other than the tech side of the world? Unknown Speaker  46:01   I would like to say that I write a lot of personal notes, but that answer would be incorrect. In my in my mind, I would like to, but here's where my my online goes offline. When we can be in person again. I am one of the best in person networkers that you will see. Because I take the social media connections that I have. And I'm strategic about, man, I was super busy. I think that was the REMAX conference where Marquis was, but I sought her out because she's my people. And I'm like Marcie Hill. I know you're busy too. You got to do presentations. Let's just get quick. 10 minutes. Let's hop outside and do a tick tock. And you know, whenever people help, so like, I make sure I'm not the guy that says when you come to town, look me up. And then not answer my phone. Right? Carrie came to Rochester I took her around Rod servicii she's got about marks the bouncer in the back there. What's up, homie? Mark? Marki Lemons Ryhal  47:00   Oh, I got you here. I got you. You got to come out to Chicago and get it make a ride soon as you finish up. Unknown Speaker  47:05   No, yeah, strap up the ride. I mean, just to could you mail it to me overnight. Marki Lemons Ryhal  47:10   No, no, no, no, we're gonna have to meet somewhere safe. Unknown Speaker  47:15   Mark needs to take me on one of those rides and one of those cars that you keep putting out carrie little  47:19   right at Bentley that this guy that I'm sure is hidden. We'll talk about that another day. Go ahead, Jamie. So Unknown Speaker  47:25   that's it. I'm done. Justin Letheby  47:27   You know, I think the thing that everyone said here and Jay man started saying it right off the bat here, right? It's zero moment of truth. And that's what everyone is doing. And we're doing it so many different ways. And that's the thing to realize is that when we're doing this stuff, we're doing it intentionally unintentionally. To be front of mind, Top of Mind right? Everything that we have done is going to keep everybody there and those conversations you're not going to forget Matt defend this for sending that card. But you're going to completely remember him for the essay he wrote in the card, right? It's it's gonna be one of those things and and those are the small things I think people forget and they can be done so many different ways. Through the videos through the bots through those conversations through all these tools to pick that out there. I know you're getting close j man to be in time to go right? Unknown Speaker  48:17   Yeah, I got I'm just a virtual emcee for about 300 people. Justin Letheby  48:21   Yeah, no big deal. Marki Lemons Ryhal  48:23   No big deal. Unknown Speaker  48:24   No big deal with the last example I'll give is one marquee was that celebration. She came into the speaker ready room. And I'm telling you like, you know, when you're when you speak somewhere, you're like, we're on and then when you go to Speaker ready room, you'd like melt into a pile of notes. And then mark came in like Jay you want to do a video? Let's go Oh, it's like you just flip the switch because that's Marki Lemons Ryhal  48:49   cuz we had an event to do up in Minnesota the gambit. Right. And so then I didn't realize when we get to Minnesota, there's two different terminals, right. So so Oh, wait, this is camaraderie. Right? So my boy David knock sends a car for me to come recording his studio. I kidnap j man, we go to david Knox's studio. We record I've been kidnapped again. And we go hang out at a whole different franchise affiliations office and get some little snacks. And then we go to our hotel room. And I know I felt sorry for Jay man. I know he like is this what you do Really? Unknown Speaker  49:26   every trip was a difference that's like this offline social networking, where like, you can see that we are consistent. And we're authentic, because we're the same people online as we are offline. 1,000% there's some people that you see him online and then you see him in person. You're like, Oh, that's a persona. That's not really you. You know, and that's it's almost like when you see behind the curtain of the wizard, like all damn ruins it. carrie little  49:54   That's marking? Well, Justin Letheby  49:57   yeah, it's authentic. Right. I mean, that's who he does good when you're Getting Hired. And when you're being seen, and when people want to use you, they want to use you not the as j man said the persona, right? They're not what they're looking for, and you're going to lose trust almost as fast. And the worst thing about it is, and we saw this early on in social media, when people were hiring to be something and they didn't divulge that it lost credibility in waves, it was a rocket throughout the social media world that was killed. So you still need to be careful about it. So with this being done, we're already talked forever. And it's awesome. And we could do this again, probably have to do it again, probably four or five more times, just to catch all the material on Unknown Speaker  50:31   purpose. A lot of content here. Justin Letheby  50:33   Yeah, a lot of stuff. So let me ask this for each one of you. Let's do it this way. We've got a few things. I'll start with Jamie, on this one. Let's, let's sit there and say what is the top tool people should be paying attention to today? Unknown Speaker  50:50   messenger bots. Yeah, Unknown Speaker  50:51   I would agree. I would agree. Marki Lemons Ryhal  50:53   I'm gonna go Facebook creator. Whoo, I Justin Letheby  50:56   like that. I like that a lot. Gary, the pressures on carrie little  51:03   is on I'm gonna say up house and Matt and and redirect to their social media channel where you need growth. Marki Lemons Ryhal  51:14   That was good advice. Good advice. Justin Letheby  51:19   I'm gonna tell people, the real simple thing, start looking to hire a virtual assistant, a real estate virtual assistant. The honest answer is, folks, I'm telling you that right now, I don't know if I just gave a secret because I saw some smiles going out into it. I don't know. But I'm telling you right now, there's a lot of virtual assistants out there that don't know real estate. And we as realtors need to be able to focus on what we need to focus on and not doing everything that we literally just got telling you done to worry about. And it's a problem for us. That was Marki Lemons Ryhal  51:50   what me and carries I believe my last two hires. Yeah, I just hired a virtual assistant. I think Kerry just hired a virtual assistant and so those were the last two hires carrie little  52:00   and a real person that's here helping me right now so Unknown Speaker  52:04   my life my livestream two weeks ago SEO experts anything was how to hire a virtual assistant. You can find it on youtube.com slash a man speaks. holler at your boy. Justin Letheby  52:12   perfect setup. Unknown Speaker  52:13   Time. Justin Letheby  52:16   Perfect time so let's plug away folks let's plug away so Jay man cuz I know you're the time crunch of all time crunch plug away, say how people need to find you what they need to know about you. Besides that, you are just amazing. So Jman  52:29   solo dot t o slash j man speaks. carrie little  52:33   I'm gonna say join me every Friday on Instagram for coffee with Kerry live. And if you go to my Instagram and you go to my link tree, I have a free download for you today. And I'll let Marquis talk about the more exciting one. Marki Lemons Ryhal  52:51   Well, that could they they can reach us at operation. I've got houses for sale. Well, we're changing mindset. And realize that there is no shortage of inventory there is a shortage of listed property. So I want to change your mind on how to go get you some properties to sale. But you can find me on Marquis lemons.com. If you spell my name correctly, you will find me all over the internet. Ma rk i l e m o n s. Justin Letheby  53:18   Well, thanks, everybody for being there. I appreciate your time. We actually this was a lot of fun, a lot of energy. I feel like I should go run about a mile now. So thanks for everybody for doing this. And we are out. Marki Lemons Ryhal  53:32   Last sale houses. Justin Letheby  53:43   Thanks, everybody for being online and listen to this. As always, please help me get this out. Get the word out what we're doing here. It is on Facebook. It's on YouTube. And if you want to see these interviews live, that's the best place to go is on YouTube Live. That is the best place for this. Find my channel. Justin Letheby. Also, please, if you are listening to this, after the fact like and subscribe to all your favorite podcasting platforms, apple, YouTube, Google whatever platform you're listening to like, subscribe and share it with your others get the word out, let them know we're doing and we'll see you on the next round.  

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. She is a nationally known keynote speaker and helps agents and brokers get smarter about how to use social media to grow their businesses! Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! Katie is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys! Follow us @theinspirationlab and let us know your biggest takeaway from this conversation! © 2021 The Inspiration Lab® Podcast

Katie Lance brings her 2017 book to life in this June '17 webinar with point-by-point Social Media plans, content ideas and implementation strategies. Get Social Smart now with Katie's great coaching! … and get zip code smart with Homes.com's 4 for 3 advertising special. Text SECRETSPOD to...

Katie Lance brings her 2017 book to life in this June ’17 webinar with point-by-point Social Media plans, content ideas and implementation strategies. Get Social Smart now with Katie’s great coaching! … and get zip code smart with Homes.com’s 4 for 3 advertising special. Text SECRETSPOD to...

social media is here to stay and in an over communicated world we are in.   we need to be smart  when we are doing are social media. topics we talk about in this episodescheduling your social media timehow to know what to sayfocus 5repurposing your contentwhat is micro content and should I be doing itworking with Virtual Assistantget a routine for social mediabe intentional with people

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.     In this episode, Karen and Katie discuss: Success Story of Katie Commit to Get Leads Be intentional and show up. The first part of social media is social! Take the first five minutes of your day to engage, comment, and interact with those on your social media. Consult to Sell Move people from your social content to your database where you can further send information and nurture them until they become a client.  Connect to Build and Grow Show up and serve others. It’s not about you, it’s about others. Everybody wins when you serve first. Success Thinking, Activities and Vision We cannot control what happens to us, but we can always control how we react in any situation.  Sweet Spot of Success     "It’s not just content for the sake of content. Nobody is going to say it the way that you say it. Nobody is going to have your expertise and your personality."- Katie Lance     *5 Minute Success - Listener Giveaway* Go to KatieLance.com to receive your FREE Content Grid!     Connect with Katie Lance: Website: KatieLance.com Book: #GetSocialSmart - katielance.com/get-social-smart-book/ YouTube: youtube.com/channel/UCnjRRWcEQeOO3aYlzRI-hiw LinkedIn: linkedin.com/in/katielance Instagram: instagram.com/katielance Pinterest: pinterest.com/katielance1/_created/ Twitter: twitter.com/katielance Facebook: facebook.com/KatieLanceConsulting     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Katie Lance is committed to helping real estate professionals get social smart, and she shares some of her key insights with Start With A Win listeners on this episode. She describes her strategy of using social media as a platform for publishing content that provides value but not viewing social media as the end-all-be-all.

Episode 44: Katie Lance is one of the most sought after Social Media experts in the Real Estate industry. In this episode, Scott & Renee ask Katie about Facebook LIVE videos, Instagram stories, LinkedIn, You Tube and more. They also touch on what NOT to do. This is a must listen to episode if you need help with your social media.

Social media is a huge part of real estate, especially in today’s climate. Social media is the modern method of communication, and also allows small businesses and individuals to have a broad impact. Katie Lance is an industry social media expert and has been focusing on how to help REALTORS® make the most of their business through social media. In today’s episode, Katie and Monica talk about content optimization, some of the heavier aspects of social media, and how we can be intentional with the time we spend on social media.   One of the biggest new developments in social media is Instagram Reels. These are short videos up to 30 seconds — since they are quick and fast-paced, they are usually playful. In a business context, it allows business owners or entrepreneurs to present information in a more creative way. Reels are versatile because you can share them in your feed, or repurpose them for other platforms. Every platform is a little different, and providing the context on other platforms is important when using the same content.   Another feature of Instagram is Instagram TV, which allows you to share longer videos in your feed. The preview options allow you to build some excitement around the full video content. With a longer video, you can also put a teaser at the beginning to keep people engaged until the end. You can also upload longer videos to YouTube — really make the most of the content you’ve created by sharing it multiple times!   There are heavy aspects to social media, and as it has grown, we’ve become a product of social media. Katie shares a few tips on how to manage your social media with this information. Check your privacy settings at least a couple of times a year, to make sure they are the way you want them. Also, be careful what you’re clicking on and what you’re sharing. Katie also talks about being intentional when you go on social media — maybe set yourself a timer, or make sure there is a purpose for why you’re on.   Katie and Monica talk about how to handle politics and other hot topics in the industry. If you are going to share things on these topics, make sure you’re authentic to your own views but also respectful. Don’t try to be all things to all people — you may end up seeming a little vanilla. Also, remember aspects of privacy; instead of engaging publicly, you can also engage privately on social media through DMs. This is a great way to learn people’s stories and build relationships.   LinkedIn is a great place to get your feet wet with more professional social media. When people search for you, it’s one of the first things that come up. Make sure you keep it updated and keep it specific as well. It’s an easy platform to connect professionally, and also has a blog feature. With the other platforms, there are also elements of control so you can share relevant contact information without having to share everything.   Katie’s final thoughts: Social media is rented ground. Think about what assets you can create that can go with you wherever you go, even if social media changes. If you put a video on Facebook live, download the video so you can share it elsewhere later. Your content should also be more than just your listings. The goal is to engage people by keeping them curious and having some fun. Be intentional with your time and strategy on social media, and start today!   Tweetables:   “Reach is one thing, but engagement — I have hundreds of comments on Reels. For anyone who feels a little stuck with Instagram, and you’re trying to grow your following and engagement, I definitely would encourage you to play around with it.” — Katie   “We should plan that way even if we don’t want everything publicly visible. We should know that if we put it out there, it could come back to you.” — Monica   “The thing that a lot of agents do wrong is that they try to be all things for all people.” — Katie   Guest Links:   The Website: KatieLance.com The Podcast: Katielance.com/category/podcast The Videos: Katielance.com/category/getsocialsmart-show Instagram: @KatieLance   Additional Links:   Crdpodcast.com   Online learning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates   CRD@REALTORS.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Monica’s Facebook Page Facebook.com/FranklinMonica   Additional Bio:   Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and two beautiful boys.  

Katie Lance is the Founder & CEO of Katie Lance Consulting, where she specializes in social media, tech trends, video marketing, and content strategy. After a successful 10-year run with Cutco/Vector, Katie got into a career in marketing, branding, and social media strategy, then started her own business in 2012. In striving to stay on top of the social media wave, Katie has developed her expertise and is teaching others about how to build their personal brand. Social Media is the greatest tool for building that brand, attracting business, and extending your influence. Katie Lance shares numerous actionable ideas to help you #GetSocialSmart. For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com

Katie Lance, Author of #GetSocialSmart and CEO/Founder of Katie Lance Consulting, dives into what most should be doing to better utilize social media for growing our brands and to earn more followers. If you're lacking the knowledge to capture leads and influence an audience on social media, this is a must for you. You can watch this video interview on Sachs Realty's YouTube Channel HERE. Thanks for listening and don't forget to follow our channel for alerts when we post our content. Make sure to visit SachsRealtyPodcast.com for great real estate tips and valuable information.

Jason sits down with social media expert Katie Lance from Katie Lance Consulting to talk all things Social Media as it relates to your real estate business!

In this episode, we talk with Katie Lance, who has over 20 years of Marketing and Branding Experience! She is also the author of the Amazon Best Seller "#GetSocialSmart". Listen to this episode to learn all things social media!

In this podcast episode, we sat down with Amazon best selling author and national speaker, Katie Lance. Katie has been teaching real estate professionals how to manage their social media for over a decade. In this episode, Katie talks about how RE pros can navigate and leverage social media during these uncertain times.  Make sure to give Katie an Instagram follow @katielance. You can also check out her book #getsocialsmart on Amazon. 

We talk to Katie Lance - for the third time! - about how to keep your marketing going during the coronavirus pandemic. Katie has a lot of advice about types of content that is working right now (video!), as well as how to stay connected with and helpful to your community. We also talk about virtual home tours, what isn't appropriate to share right now, and why getting personal is fine. Are audiences bored? Distracted? In desperate need of something positive? All of the above. Finally, don't forget email marketing and your Google presence - and keep an eye on your longterm video plan.Links mentioned:Be.LiveGet Social Smart AcademyThe Katie Lance Podcast

Katie Lance, the CEO and Co-Founder of Katie Lance Consulting and Get Social Smart, tells us all about why social media is so important to your business. We talk about being the leader in your community, what you can do to get started in video, and why story telling will amplify your business. To learn more about Kate and sign up for her get social smart program you can go to https://katielance.com/ See acast.com/privacy for privacy and opt-out information.

You don't want to miss this episode with Katie Lance the author of Social Smart joining me in discussing the steps to take no matter what level you are at in using social media for your best ROI in marketing. Listen in as Katie gives us her best advice and simple steps for each level of marketing from getting started to seasoned veteran in our current market.

Katie Lance, Co-founder and CEO of Katie Lance Consulting and social media strategist talks to us about Instagram and how to use it to grow your real estate business.

Katie Lance, Founder and CEO of Katie Lance Consulting and social media strategist talks to us about two major social media principles; relationships and valuable content, and explores how they can build and grow your real estate business.

In this episode, I talk with real estate marketing legend, Katie Lance, as we discuss all things social video and how to elevate your presence & content on the major video platforms!https://katielance.com/---Grab your FREE Instagram audit by sending me a DM on Insta!I N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/F R E E   D O W N L O A D S ➳  http://bit.ly/100IdeasWTPGet a copy of my Amazon best selling book, What to Post: How to Create Engaging Social Media Content That Builds Your Brand & Gets Results (for Real Estate!)http://bit.ly/whattopostbookCheck out the only Real Estate podcast network Industry Syndicate here for the top podcasts in this space: http://industrysyndicate.com/

Today Karen chats with Katie Lance, founder and CEO of Katie Lance Consulting and the #GetSocialSmart Academy. Learn how to use your business and personal social media accounts strategically. First, Katie recommends doing a self-audio of your online presence. She talks to us about how to choose which platforms to engage in and how to manage your inactive accounts. Karen and Katie also discuss to best ways to create multi-purpose content and cross-post. Katie shares that on Facebook short copy works well right now, whereas, on Instagram IG you can write a lot more and use more hashtags. This is helpful as you're mapping out the lifespan of your content! Listen in for some cool social media content ideas for your business and personal social media accounts! Remember to "take the 'online' offline." To learn more about Katie Lance Consulting and the social media trainings she offers visit: https://katielance.com/ Thank you for listening to "Empowering Women in Real Estate", the podcast. Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her on Instagram.

I finally had the pleasure of meeting and seeing Katie Lance speak on stage IRL (in real life) at RE/MAX R4 in Las Vegas in 2019 and again at Inman Connect Las Vegas. Katie is a gifted speaker. coach and entrepreneur and someone I now call a friend. We talk all things "getting social smart" whether you are a beginner on social media or if you are more advanced and how to build relationships, leverage your database and the value of doing a weekly email! Get the 24 Hour Challenge from Katie...it is right around the 24:00 mark! Find out what influencers Katie follows and a few more fun facts! Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.You can connect with Katie hereThanks for listening today and please subscribe and share! You can find this also on iTunes click here and Stitcher | iHeart Radio | Player FM | SpotifyHave you joined Women to Women in Real Estate on Facebook? Click on this link.Follow The Michele Bee on Instagram and DM to say hello! Click link in bio for latest FREE Instagram tip sheets that help you attract new followers and grow your referral business ✅Get your FREE Instagram Bio Blue print click here!Use Planoly for automating your posts and stories click here to explore!Monthly Social Media, Instagram and Real Estate Niches Webinars & Seminars click hereMichele Bee's Favorite Things:Need some suggestions to help you organize your biz? Click link below!Resources For Your Business (planners, software, CRM, closing gifts and more!)Buzz By Our Social Media Channels and Say Hello!#SoooBoca on InstagramYouTubeHome Buyers and Sellers click hereThis Podcast is brought to you by #SoooBoca Lifestyle & Media and The Bellisari Group at RE/MAX Services (Boca Based | Global Mindset)DISCLOSURE: This podcast/page/video/social media contains affiliate or sponsored information. This allows me to earn a small commission if you make a purchase!

In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast.    Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here: https://www.shanebarker.com/podcast/katie-lance/    I’ve had a lot of experience with content marketing as well, and it’s helped me grow my website by leaps and bounds. Want to know how I grew my website traffic by implementing and following a solid content marketing strategy? Check out my case study here so that you can replicate it as well: https://shanebarker.com/blog/content-marketing-case-study/   You will learn   Katie’s journey in marketing Services of Katie Lance Consulting Steps to implement a content marketing strategy Challenges faced while implementing a content marketing strategy     Guest Bio   Katie is the co-founder and CEO of Katie Lance Consulting. For the past 10 years, she has been working with agents and brokers to help them get smarter about how they can use social media to grow their businesses. In addition, she is the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. She’s a well-known keynote speaker as well.    Resources   #GetSocialSmart Asana Later.com YouTube   A content marketing strategy is crucial for the success of your content marketing campaigns. Without it, you won’t be able to reach your target audience effectively.    You must identify your goals and target audience. In addition, you should develop a content calendar and follow it. Create high-quality content and distribute it to ensure that it reaches your target audience. Lastly, based on the results, optimize your strategy further.  Are you having trouble creating and executing your content marketing strategy? If you need any assistance with it, you can always reach out to me.

As a self-proclaimed “marketing nerd” Katie spent a few years in the business before she stepped out on her own. She’s now an entrepreneur, coach and public speaker. Alongside her husband, Katie helps people get smarter about social media. The very first thing she stresses is how important it is to build an authentic brand. […]

Time, flexibility, freedom. These are the things Katie Lance, founder and CEO of Katie Lance Consulting, was craving as she trusted her wings and went out on her own. Like many entrepreneurs, once she started to dream of what her business could be, it began to take on a life of its own. Evening and personal hours were spent imagining, planning and preparing to take the leap of faith into entrepreneurship. So even a seemingly small thing like buying her first office desk, or designing a business card, became a practical step toward materializing her vision. “You start refining more and more. Who you are, who you’re not, who you serve and who you don’t, and really niching down about who you want to work with.” Katie’s husband Paul taught her an important lesson about the power of being direct. Instead of letting issues fester, she’s learned to pick up the phone and talk through things. ”In the past, I always feared confrontation, but in the last few years, I’ve gotten more confident and have started to clear the air quickly and find a better way to communicate.” We often underestimate the power of face to face or voice to voice communication, to ensure we can solve problems with our humanity.  How can our intentional community help Katie’s business grow? Check out her podcast that she just launched. And, we encourage anyone in the real estate space to check out her Academy or reach out to Katie directly to see how she can help you #GetSocialSmart. Follow Katie online at KatieLance.com or on Facebook and don’t forget to subscribe to her Podcast!

Katie Lance is a nationally recognized real estate marketing keynote speaker and coach who shares her easy actionable tips on how to organize and create consistent content that builds your brand!http://www.katielance.com/Content Grid: https://katielance.com/free-resource-library/Connect with me on Instagram to grab your FREE Instagram Bio audit @Chelsea.Peitz

Have no fear, when it comes to social media. Share your opinions and what you know. Not everyone will like what you post, but that’s ok. Personal and professional Social media opportunities let you connect with others, build relationships, and post content to attract new business. Today, I am talking to Katie Lance, CEO and co-founder of Katie Lance Consulting. She helps real estate agents and brokers use social media to grow their businesses. Also, Katie is the author of #GetSocialSmart and founder of #GetSocialSmart Academy. She was named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post.  You’ll Learn... [02:40] Marketing Nerd: Katie didn't go to school for social media because there was no Facebook when she was in college.  [06:40] Social Media Challenge: Audience doesn’t care about property management.  [07:32] Don’t be Vanilla: Be engaging, interesting, unique, and authentic voice for what’s happening in your industry and market.  [10:08] Love vs. Hate: Share your opinions, and attract your tribe through polarity.  [12:20] People don’t buy what you do (property management), but why you do it.  [13:18] Warning: Don’t outsource all your social media, or you’ll lose your voice.  [15:59] Avoid anxiety and conquer fear of social media by creating a system or strategy.  [17:27] Day-in-the-Life of You: Done is better than perfect.  [22:05] Consistency and Batch Creating Content: The more you do it, the more comfortable you get.  [26:21] Repurposing Content: One piece can be posted on multiple platforms.  [27:15] Platform of Choice: Depends on your target audience.  [28:40] Future of Social Media: Instagram TV and video is where it’s at. [31:54] Personal and Professional Social Media Opportunities: Connect with others, build relationships, and post content to attract new business.  Tweetables Be you, instead of your business on social media. Done is better than perfect. Comment, Connect, and Create Content Don’t suffer from analysis paralysis. Resources Katie Lance Consulting Katie Lance on Instagram Katie Lance on Facebook #GetSocialSmart #GetSocialSmart Academy Inman News The Huffington Post Simon Sinek National Association of Residential Property Managers (NARPM) Instagram TV TikTok DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show, and today's guest, I'm hanging out with Katie Lance from Katie Lance Consulting. Hi, Katie. Katie: Hi, Jason. Thanks for having me here today. Jason: I am glad to have you. Katie, we’re going to be so social today. Katie: That would be a lot of fun. Jason: [...] social media and we're on social media right now. We're doing it. Katie, help everybody understand your background. Can I read some of your bio? Katie: Sure, go ahead.  Jason: It’s really well written. Katie is the CEO and co-founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time. She is also the author of the best-selling book, #GetSocialSmart and the founder of #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie, welcome to the show. Tell us how did you get into social media? How did this come about for you?  Katie: I’ve always loved social media. I've always been a marketing nerd. I’ve always been one of those people to just really love marketing and didn't necessarily go to school for social media, and probably dating myself, but there was no Facebook when I was in college. I fell in love with social media and probably about 10 or 12 years ago. I got my first job in real estate. I was hired as a marketing director for a local real estate company and that was really when social media was starting to come to the forefront. I just remember having this epiphany and thinking this is so perfect for real estate. I had seen so many agents and brokers spending so much money on traditional marketing, which, a lot of it still works. I don't necessarily think social media replaces traditional marketing, if that's working for you, but it can be so expensive. And I thought, what a great opportunity.  That's really where I fell in love with it. I worked at that real estate company for a while, then I went to work for In The News for quite some time, ran their social media, and grew their social presence. Then about 2012 I decided, “You know? I'm going to go out on my own,” and got that entrepreneurial bug and haven't looked back since. It's been quite a journey.  Jason: What caused you to take that leap? It's a risky leap. To preface this, I didn't realize I was an entrepreneur. Even though I was the guy that started a band in college, created big events, going door-to-door pre-selling CDs so I could pay for an album at college girls dorms with a guitar and a clipboard, I didn’t realize I was an entrepreneur. I thought I needed a job, but what pushed me over the edge to jump into entrepreneurism was a divorce and needing to take care and wanting to have time with my kids. Out of necessity, I had to do it. What caused you to take the leap? That's a pretty big leap. People don’t just go, “I've got a job that’s going pretty well. I’m just going to throw it to the wind and go do something on my own.” Katie: I think there’s a couple of things. I’ve always had an entrepreneurial spirit. Any job I've ever had, I've always treated it as if it were my company. It was always very hard for me to just “work a 9–5 and turn the off button off.” I guess I always had that attitude for anywhere I've ever worked and I had a great job [...]. I've worked there for many years and for a lot of people, you get to a point in your career where you have that itchy feeling, like what's that next thing. Jason: Something more. Katie: Yeah, there's something more and quietly started to explore other options. It just became really clear to me that I don't necessarily want to work for anyone else. I want to work for myself and I want to be able to help not just one company but lots of different people, lots of different companies, lots of different organizations. And it was scary. It's a whole another ballgame. I'm happily married, we have mortgage, we have kids, so it's not necessarily the easiest leap. The hardest part was just making that decision. Then you make the decision and it was pretty much smooth sailing from there. I also had a really supportive husband, which makes a big difference, too. Jason: I was going to ask about that. If a spouse is not in support as an entrepreneur, there's a lot of friction, right? Katie: Yes.  Jason: And a lot of times as entrepreneurs, we tend to pair up with people that want safety and certainty. They're our balance and our opposite.   Katie: Yes. Actually, he ended up quitting his corporate job about 2½ years ago, so now we run our company side-by-side and it's been a great journey. Jason: So you converted him? Katie: I think I did, yes. Jason: [...] to a job, right? Katie: Yes.  Jason: Perfect, love it. Let's get into the topic at hand, which is how people can grow social media. I tend to be upfront and honest. A lot of my listeners have heard me say, probably at different times, that the challenge that property managers face with social media is that their target audience does not care about property management.  They don't care at all and when they ask me, “Should I spend a bunch of time and energy doing social media?” my general response is, “How much time are you spending time following and listening to plumbers? Plumbers want your business. They want your attention. Why aren't you subscribing to their newsletters and following them on social media?” and they're like, “Because I don't care about plumbing.” I’m like, “Your audience don't care about property management.” What should they be doing? I'm excited to get into this. Katie: I think social media is relevant for obviously a lot of business owners, a lot of entrepreneurs and whether you're in property management or you're a plumber or whatever business you're in, that is the default response. “Well, who really cares? Is this really interesting to a lot of people?” At the end of the day, one of the ways to get traction on social media is to be that unique voice, that authentic voice of what's happening in your industry, what's happening in the market. People tend to follow you and engage with you, not necessarily for just facts and information that you're spewing out there, but because they connect with who you are and your personality.  It's amazing about the management or real estate, and a lot of it's so done through word-of-mouth. A lot of it is still done through those connections that we make. That's what I think there's a lot of value in social media. It's funny you mentioned plumbers because there's actually a plumber who's killing it on YouTube, because of exactly what you said, because most people don't think like, “Oh, who's going to put out that type of content?” But his content is engaging, it's interesting, it's valuable, but it's also with his voice.  That's the thing that property management. You could talk about renting or whoever and all these different topics when it comes to property management. But you can insert your own opinion, your voice and not be afraid to just be really truly who you are. Some people won’t like it and that’s okay. Those aren’t your people. Jason: I’m going to rephrase what you just said and sum it up. It's more important on social media to be you than to be your business. Katie: Absolutely.  Jason: That's really what's going to attract and get people to resonate and connect with you as if you're willing to put it out there and be you, weirdness and all, and that's something. People follow me on social media, no. I'm putting out random stuff all the time about my life and who I am, and I figure that some people are just not gonna like me.  Katie: Yeah, and that’s okay. Jason: There are definitely people that don’t like me.  Katie: Sometimes, we try to want to be really professional and we don't offend anybody. I'm certainly not saying start offending people on social media. But there's that risk of becoming just really vanilla and really boring. If you think about as an end user, somebody uses Facebook or Instagram, what do you click like on? What do you comment on? What do you share? Typically, it's things that are funny, or poignant, or interesting, or they move you in some emotion, you get angry. There's nothing wrong with having an opinion. That's where I think in real estate and property management, really for any entrepreneur, that's where the magic is because most people are not putting up that type of content. If they are, they're not doing it on a consistent basis. That's a big thing that can make a huge difference. Jason: People should have an opinion and share their opinion on Facebook and let their freak flag fly, right?  Katie: Yes, and be comfortable with the fact when you do that, there’s going to be people that watch you and say, I don’t like that guy or girl. You have to be okay with that because with the opposite, which will happen, is that you will start to attract the people who go, “I really like that guy. He's doing a podcast? What other podcasts? I got to catch up on all of his podcast episodes.” That's what happens with video. When you start putting out especially episodic video or episodic podcast content, people start defining you. They’re like, “What else does she put out there?” and you search who attract your tribe. That's what can turn to business down the road. It just takes time just like anything else.  Jason: I’ve always thought this is very in align with what I think and feel, is that if you are not creating polarity, if there's no polarity, then you can’t be attractive. A magnet without polarity is not a magnet anymore. It's not attract anything. Nothing will be pulled towards it. Electricity without polarity doesn't exist anymore if you remove the polarity. There has to be polarity and that means you have to be willing to polarize someone there. I've probably been a little too polarizing in some instances; let's be honest. But I've noticed that when you are willing to just be you and polarize and put it out there, yes, you're going to have people that don't like you. You’re going to get flack for that, people are not going to attract you, but you now are attracting the right people. You’re attracting people that like you the way that you are. They like the way you communicate, they like the way that you coach, they like the way that you run your business, they like your philosophy.  Just like Simon Sinek said, “People don't buy what you do.” They don't buy what you do. They don’t buy property management, they don’t property management coaching/consulting from me, they don't buy what you do, they don't buy social media, whatever from you. They really buy why we do it. That's really what they're buying into is they believe in Katie, they believe in Jason, they believe in the property manager, they believe in you and they share values. What you do is really an afterthought compared to that. So, they need to create polarity. This is a great question everybody listening can ask is am I creating polarity? Have I offended anybody in the last month? And have I attracted anybody in the last month? Did anybody say, “Hell yes, I agree to that,” or, “That totally rubs me the wrong way,” but that's you, so thanks for sharing.  Katie: Absolutely. Jason: We don't want to be vanillas. What’s maybe the next thing that we should take away? Katie: Like I said, don't be vanilla. I've often said, “Lean into who you are and who you're not.” It goes hand in hand with that idea of not being vanilla. I also think a big part of your social media strategy is not outsourcing it completely. There's this feeling even still in 2019 of, “Oh, my gosh. I don’t have time to do this. It's one more thing. Who can I hire to do it?” It's a little bit of a slippery slope because I do think that there's value in hiring certain people. For example, we have a video editor on our team because my value is being on camera but I don't need to learn video editing, I really don't need it. For one or two, that's fine, but I don't have desire. Jason: That’s not your dream and goal in life is to edit videos and stare at videos on the screen for hours a day. Katie: Exactly, it’s not my dream. I’d rather put my eye out, honestly. Jason: Me neither. Katie: Similar with podcast. My value is in the content and the education I can bring, not necessarily in can I edit something. I think there's value in bringing at some point, maybe not in the beginning, people on who could help you with either editing, for example video or podcast editing, or copywriting if you enjoy writing, or something as a blogger or graphic designer, but to totally hand out who are personally is really risky and there's lots of businesses out there that are selling this idea. “You're too busy. Let us do it for you.” I would just caution anyone to be just be careful when you do that because you're handing off who you are. It's like having a dinner party with your 10 most important clients, and instead of you being there, you have your assistant run the whole thing. I just think it's a basic tip, but it's also something that is important to address because time is all we have. It's our most precious asset. I don't think you need to spend all day on social media. I'm in the business of social media and I'm certainly not on social media all day long, but it comes down to having a smart system, and making sure you're inserting yourself and your personality into what you do. I think that's really valuable.  Jason: This makes a lot of sense. I think there's so many parallels to this. There's so many situations in which we would not outsource. I wouldn't outsource to somebody to be the dad of my kids. I'm really single again after two decades, so I wouldn't outsource somebody else to use swiping on dating apps for me. They just don’t know what I’m into.  There's a lot of things we just should not outsource. And yet, being the face of our business, we will a lot of times as business owners, want to just outsource that, like some company can just come in and post a bunch of memes and garbage, and we're suddenly going to get business from it and then we wonder why it's not working. What about those business owners that are not charismatic, they don't have personality, they're better behind the scenes, they just feel really awkward putting anything out there. How do you deal with that? Some of the listeners avoid social media. Social is like an anxiety-inducing word to them.  Katie: For a lot of people who are anxious or feel a little overwhelmed with social media, I would imagine part of it is because you don't have a system for, and it feels like this thing that's out there, that you have to do, that you don't really know how to do it right, and everybody saying that you have to do it, but you don't really have a plan. It just becomes sort of the snowball. The thing is, anytime you're trying something new, especially with technology, it can feel ridiculously annoying. You feel like, “Oh, my God. What am I? How do I not know how to do this?” and it's just like anything else. We work with a lot of agents and brokers. I always say, “Imagine when you first got your real estate license. You took the test, you went through the courses, but you didn't really know what you're doing until you had your first client. And then you really learn. And then you learn again and again and again.” Part of it is just getting over and putting yourself out there. Sometimes we're so concerned with who am I, who cares what people think, I don't know, I don't like how I look or how I sound, I don't know how to do it, so I’m not going to do it. I always like to say, “Done is better than perfect.” Jason: Oh, my gosh. I [...] that, too. I love that. Katie: I’d love to say I made that up. I did not make that up. I’ve heard it somewhere and probably from you. Jason: Maybe not. I think I got it from my business coach. I’m sure he got it from somewhere, too. Katie: You just start today. So if you’re listening to this, start today. Go on Facebook and connect with three or four people at Facebook today. Don’t just like a bunch of stuff, but go on engage with a few people. Wish somebody a happy birthday. Start today. Then you can move on from there. Part of it is just getting a system together, getting a process together. One quick thing I'll mention real fast for anyone who's feeling a little bit overwhelmed, I would encourage you to think about all the things that you do on a day-to-day basis, all the questions you get asked, all the topics of conversation that come up. Get a notebook, get a pen, and just start brainstorming things that happen a day in the life of you. I would imagine you're going to come up with 10, 20, 30 different topics of things that you could potentially talk about, whether that's through video or on Facebook or whatever it might be. Just go to start. “Just do it,” like Nike says. Jason: I love the concept of done is better than perfect. I put that because a lot of times we're trying to get clients to launch their websites, we're trying to get them to take action and moving themselves forward on different things, and they just stay analyze really hard about something and they want it to be so perfect. I just iterate over and over again, done is better than perfect because once it's done, it can do its job in making money. You can go back and change it later, you can improve it later, but get something done because until you have something there, until you have the website up, or until you have this launch, or until you've done something, it's nothing to do anything for you. The other mantra that I'll share with everybody listening, if you're in that state of overwhelm, you’re feeling scared, whatever, just remember that that's how you start everything. One of my favorite mantras is, we all start at level suck. That's where you start in everything. You start at level suck. That is the level you started everything. My first YouTube video was two minutes long and had 30 uhms and and so's in it, and I had to edit them out. The video looked choppy and it was awful. It was so awful. I tried to get perfect lighting, I have my little mic clip thing, an uncomfortable shirt with a collar, and I was trying to be what I thought I needed to be in order to do a video and look good. I'd probably spent hours making a two-minute video. Here's the ironic thing for everybody listening. You think it has to be so perfect? I've made way more money by doing really crappy, shaky, jittery, selfie style videos, walking around outside, than any of those videos were I was uncomfortable behind a desk or in a shirt or whatever in front of a whiteboard.  Don't think it has to be perfect. People will crave reality nowadays because there's so much BS. They’re really craving reality. The other thing I point out to clients, is that they are talking to people all day, every day and it's really the same thing. You just look at a device and pretend you're talking to a person, you just say exactly what you would say and talk the same way. You don't have to think, “What am I going to do with my hands?” What do you do with your hands normally when you talk to people? “How’s my face supposed to like?” How does your face normally look? Just talk. You have the thing like you're talking to a person. So, just start noticing when you're talking to people and pretend they're a camera or a phone and just realize they're not that scary or awkward.  Katie: Absolutely. To your point, it doesn't have to be perfect. What a lot of people don't realize that maybe they forget is the lifetime of a post is pretty short. Let’s say you create a video, you put it on Facebook, that video will disappear in a couple hours. You put it on Twitter, tweet disappears in a matter of seconds. YouTube has a longer shelf life and certain content certainly has a longer shelf life. But generally speaking, we live in a world with so much noise, I often feel like I'm standing on the side of the freeway just watching cars fly by. If it's not your best performance, it doesn't have to be Oscar-worthy. As you said, just get it out there and especially with video, it's like a muscle. I will say the more you do it, the more comfortable you get. I don't know if I'm ever totally comfortable hearing myself and seeing myself, but what I am comfortable with are the results. That's what you have to think about. When you put yourself out there over the course of time consistently, that's when the magic happens. It's literally like a snowball and the consistency part is a huge part of it. Do you mind if I share a quick tip? Jason: Go ahead. Give us all the tips you want to. We want some free Katie Lance Consulting right now. Katie: Perfect. One of the things I always share with our GetSocialSmart Academy members is this idea of batch-creating your content. I love batch creating because for me, if I'm going to sit down, do my hair and makeup, and record one video, I might as well sit down and record four or five. We've been doing that the last couple years and that's made a huge difference. We'll set aside a couple hours once a month where I do the hair, get the camera set up, whatever. To be honest with you, the first 99 episodes were shot on my phone. So, it doesn't have to be anything fancy. This idea of getting into a system and batch-creating your content, that way you're done, you're locked and loaded. When we do that, then we're able to drip out those episodes once a week for the next month, but it gets you into that rhythm. When you're publishing at the same day and time every single week, people who start to follow you, as we talked about earlier, they start to notice that. It's just like your favorite TV show, you may not watch your favorite TV show Thursday night at 9:00 PM or Monday at 8:00 PM, but you know it's on and you set your DVR. It's the same thing with content. Once you start to put it out there regularly, if you can start doing it consistently, it can make a big difference.  Jason: Absolutely. That's one of the reasons I really like my assistant; made this show finally somewhat consistent. We're getting about two episodes done a week now. Consistency is huge because as soon as you disappear for a week or two, people are wondering if you're gone. You lose the engagement, you lose the momentum, so done is better than perfect, but consistency is better than anything, really, probably.  Katie: People wonder what's the best day. There's no best day. What day is good for you? Just pick a day. I remember when I first started sending out and email newsletters, it’s like, “Well, let's do it on a Saturday. I don't know. That sounds like a good day.” Seven years later, we're still sending our email newsletters out on Saturday, and people are like, “Oh, I love it. Get it every Saturday morning.” It's just consistency. So, pick a day. Jason: Love it. I love the idea of batching tasks, and you can apply that to so many different things. I just did a post on this on social media about this and I showed my pill case. I hate going and digging through all my supplement bottles every single meal, trying to figure out what I'm supposed to be taking. So, I got this pill case. It’s literally the size of a notebook. It's got every day of the week, four times a day, and I fill it once a week. If I travel I can take it with me. It's done, I can just take these supplements. That's how I'm able to be so sharp and so crazy all day long. No, I’m just kidding. Batching tasks reduces the decision-making that has to go into and the thought that has to go into it every day. You don't have to sit there, stress out, and “What should I talk about today? Oh, my gosh. I need to do a post. I haven't done it for a couple days,” and thinking about it. I love the idea of batch the tasks and we've got a pile of them waiting. Even with this podcast, we've got several episodes in the can. We're releasing them to iTunes and dripping them out because we want to have a little bit of padding. There's an advantage to having some things in the can, especially if you want to keep the consistency. What if you want to travel? I'm going to Austin this week to meet with my business coach. Next week, I'm going to Phoenix to talk to the NARPM Chapter in Phoenix. We’ll still be able to release some episodes while I'm gone.  Katie: That's awesome. What you're doing which is so smart is you're repurposing your content. We're streaming this live, it's getting shared on social media, but you're going to put it on YouTube, at some point, you're going to put it on iTunes. That's really where the magic can happen because instead of feeling like you have to post something every single day, why not invest in one great piece of content like this podcast you're creating.  That's what we try to do, too. It's one piece of great content, and then it can get sliced and diced a dozen different ways. You can turn it into an Instagram story or an Instagram post today and a post some two or three weeks, especially when you create content that's somewhat timeless. It's not just relevant on what's happening in the market, but it's going back to sharing things that are informative, that are really helping your audience, that have a voice, have an opinion, and that repurposing, there's a lot of magic in that. Jason: Let's talk about platform then. How do people pick? Because they're like, “Should I be on Instagram? Should I be doing LinkedIn? Should I be doing Facebook? Should I be on Twitter?” What's your recommendation when people are like, “What platform should I be on?” Katie: It depends on a couple things. Number one, where your audience is. Right now, typically, Facebook is still the number one platform for a lot of people in property management or real estate or even as an entrepreneur. But I also think that's changing as well. Instagram is growing by leaps and bounds. A lot of people have started to leave Facebook and go over to Instagram, even though Instagram is owned by Facebook, because Instagram is such an aspirational platform, lots of pretty pictures, there's not as many political posts and noise on Instagram right now. I think those are two big ones to watch.  I do think for LinkedIn, though, it's important to at least have your profile updated. Make sure that's up to date. LinkedIn is not as fun as Facebook or Instagram, but if you get googled or your company gets googled, typically, one of the first things that pops up is LinkedIn. Just making sure that's up to date, that's professional social network. Outside of LinkedIn, I do think Facebook and Instagram are two big platforms to connect with people, stay in touch with people, and then also to post relevant content and to repurpose some of the content you're creating. Jason: What do you think is coming new in social media? I'm sure you're always paying attention. What do you think coming up that's hot, that probably the teenagers are using that we’ll eventually be using? Katie: Good question. Snapchat was getting a lot of buzz a year or two ago, that a lot of folks in real estate were jumping on that. I think a lot of people realize it's still for the kids. Jason: I think the Instagram stories and Facebook stories killed it.  Katie: I agree. I think a big opportunity right now is definitely Instagram. Instagram is spending a lot of money and resources for people to stay on their platform. Especially Instagram TV right now is a big opportunity. That launched about a year or two ago. It’s doing so-so and then Instagram made some really big changes pretty recently to Instagram TV. When you're uploading a video to Instagram TV—if you don't know, you can upload a video up to 10 minutes—when you upload it to Instagram TV, you now share a one minute preview over to your newsfeed on Instagram, which shows up on your page, it shows up in your newsfeed, which is more likely that it shows up in the explore button. We found that for whatever reason, Instagram wants you to spend more time on Instagram TV. Our posts on Instagram TV are getting a much higher reach, likes, and engagement than just about any of our other posts. As of right now, as of the recording this podcast, that's definitely one to watch. It just reinforces a lot of what we're talking about with video. Jason: I will have to start doing those. When they started doing it, I was like, “This isn’t getting any attention,” but I have noticed, I have watched a few videos on Instagram, and I've hit that button that says, “Keep watching.” Katie: Yeah, it definitely keeps you engaged. We used to just beginning a couple of hundred views on our videos and now we’re consistently getting thousands of views on our videos. It's nothing really different that we've done other than just be consistent with putting up that content, sharing it over to our news feed. I think, ultimately, video is worth that. If you’re not creating original video content in your business, you’re missing a really big opportunity. Facebook even recently just came out over the last couple weeks and said, “Video has one of the highest rates in the Facebook newsfeed, original video content versus content that’s shared from somebody else.” If there was ever a time to get over, “How do I look?” or, “How do I sound?” or, “I have nothing to say,” now's the time to do it. Jason: Just do it. Nike. Katie: Just do it, yes. Jason: I'll just throw this out there because somebody is going to mention it later. If they have teenagers, I think TikTok right now is the thing. Katie: It is, yes. Jason: My teenager’s really into this TikTok thing. I don't know if that will somehow eventually translate to business, but let’s see where it gets. Katie: It might. It's fun to watch. It’s entertaining. Jason: It’s like the new Vine. It’s ridiculous. Katie: Exactly. Jason: Any other tips or takeaways we can squeeze out of Katie Lance before we let you go? Katie: If you are in real estate in any capacity or an entrepreneur, I really can't emphasize enough. There's two big opportunities with social. The personal side of it, being intentional, taking just 5 or 10 minutes a day to connect with people, wish people happy birthday, don’t just be a drive-by liker, actually be a person, connect. That relationship-building piece is so important. Then, that other piece is putting out new content, which is going to attract new business. I just would encourage anybody who's listening to really think about it. I love using techniques like time blocking where you're setting aside time, a couple of times a week, maybe it's just 15 minute blocks of time, or a couple times a month, to really get a system together. If you think about the areas of your business you’re most successful in, most likely there's some sort of system or process. Whether or not you're working with us or anybody else, that's my biggest tip. Get the system, get a process together, and don't wait. Don't suffer from analysis paralysis. Just do it. Jason: All right. Awesome. I love it. So, commenting and connecting, and then content and creation are things we need to build our social network, and we need to create social media. Two different things. Katie, if people are wanting to get a plan, get organized, figure this stuff out, be interesting, and learn social media, how can they get in touch with you? Katie: The best way is through our website, people can go to katielance.com. We have a free content grid that anyone can sign up for. It's a great planning guide. So, if you're listening to this going, “Okay, I’m stuck when it comes to putting a system together,” you can download that content grid for free right on our website. We have hundreds of free resources on our website, as well. Of course, I'm Katie Lance kon just about every social media platform. You can find me on Instagram or Facebook also. Jason: Awesome. Cool. And then anybody listening can also connect with me. I’m King Jason Hull on all social media. There we go, we were just very social, sharing ideas about social media. Katie, I really appreciate you coming on the show. Thanks for being here. Katie: Thank you so much for having me. Jason: Really cool. Check her out at katielance.com. If you are a property management entrepreneur that wants to add doors and make a difference, as I said in the intro, be sure to reach out, connect with DoorGrow, we would love to help you figure out how to grow your business. If you feel stuck or frustrated, you feel like you're trying to do a bunch of marketing, pay per click, SEO, content marketing, social media marketing, and it's not working for some reason. You may have some blind spots. We can help you organize, sort out those blind spots, and get some clarity on the business, to help you focus on the growth side of your business. We would love to help you do that. If you want to see a big blind spot, you can start with a very public one, your website. Take our website quiz by going to doorgrow.com/quiz and grade your website. This will give you a letter grade for your website. Most websites fail going through this and this quiz will grade your website as to how effective it is at making your money, at creating conversions, at attracting leads. Go ahead and fill that out and then we'll be in touch with you.  Thanks everybody for tuning in to the DoorGrow Show. Until next time to our mutual growth. Bye, everyone.  

We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to! We discuss: 1. What is still important in social media: being social!  2. How important creating unique, valuable content is for engaging audiences. 3. Social media is still a long game. 4. Trends in consumer home search. 5. Repurposing content across platforms (but not scheduling it all at the same time!).   Links mentioned: Katie's podcast Known by Mark Schaefer Hootsuite Meet Edgar WordSwag Ripl Voxer Later.com Canva Inshot Videoshop    

Katie Lance is the CEO and cofounder of Katie Lance Consulting. A nationally renowned speaker on digital marketing topics, she’s responsible for creating Inman’s Ambassadors program, as well as her own Social Smart Academy. Today on Stay Paid, Katie explains how you can use social media to build client relationships and transform your business—offering up specific content suggestions that will help you become more visible in your community. Follow Our Guest: Katie Lance https://katielance.com/ https://www.instagram.com/katielance/   Download this week's free ebook: http://remindermedia.com/socialsuccess   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

Building your business in today's digital world --- Support this podcast: https://anchor.fm/the-sales-project/support

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time! In this episode I am taking you behind-the-scenes to share with you the "how" and "why" I started our consulting company. I get asked about this all the time and thought it would be great to tell the story as well as some lessons learned along the way.   Lessons learned: • You don't have to be completely ready to start sometimes "done is better than perfect!" • If I would have waited the time would have never been right • Lean into what you know you are good at - be confident in your talents!   Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy. Follow me on Instagram @katielance for more behind the scenes into my life and business. Don't forget to subscribe and stay tuned for the next episode!

Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit? On this episode, I’m joined by social media strategist and consultant, Katie Lance. She shares on the top social media tips just about anyone can implement. Instagram is such an aspirational platform, which is perfect for real estate. -Katie Lance   You don’t need the perfect strategy or the perfect content to get started with social media. If you want to make it less intimidating, you have to just start now. Begin with what you have and make a habit out of consistent use of social media. Commit to 15 minutes a day to connect with people and build relationships, and make use of the Live features of Facebook and Instagram. This will get the momentum going and you can build up from there.

Katie Lance brings her recent book to life in this June 2017 webinar with point by point Social Media plans, content ideas and implementation strategies. Get Social Smart now! with Katie's great coaching.

Katty Lance brings her recent book to life in this June 2017 webinar with point by point Social Media plans, content ideas and implementation strategies. Get Social Smart now! with Katy’s great coaching. --- from Homes.com | Quality Leads, Faster Conversions. Katie Lance | Get Social Smart

These past few weeks I have spent A LOT of time talking about Social Media. I've provided opinions, strategies, and have had some awesome guests on the show to get their take on how this game should really be played. I've gone off about people spending money to up their game, and have really encouraged all of you to simply get more engaged on your own, instead of looking for ways you can spend money to make your life easier, and free up your time. Remember, the more you spend, the harder you need to work. And money is not the solution to complacency. A couple of episodes ago, Glenn Twiddle from Australia said that if you have only $500 to spend on your Marketing, that you should spend it all on Social Media ads. Personally I did not agree with that strategy at all. However everyone is entitled to their opinion, and what works for one person doesn't always work for another. To each their own. That said, I thought with all of this Social Media talk that it would only be fitting to invite the Social Media Queen herself, Keynote Speaker, and Amazon Best Selling Author Katie Lance, of Katie Lance Consulting to join us and share her tips, tricks, and strategies for how to work this world of Social Media. I have learned A LOT from her, and am excited to have her on the show. To lead off, I open with my first question being focused on Facebook Ads, and whether they are the be all and end all of your Social Media strategy. Have a listen to what she had to say to that...and spoiler alert, I am so much more in line with her answer than from what Glenn had to say, and from the overall consensus of what most people think it takes to make it work. The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a founding Member of the Industry Syndicate Media Network.Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101 ,  and www.mindshare101.com 

Katie Lance, CEO of Katie Lance Consulting - many of you have seen her speak, read her book or watch her blogs. She is a great content and social strategist and coaches many agents, teams and brokerages on how to leverage their social media accounts to the best of their ability.

Katie Lance is the Founder of Katie Lance Consulting. Katie specializes in working with companies to help develop their social media and content strategy. Her signature group social media program, the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie has consulted for companies such as RE/MAX International, DocuSign, Realtor.com, Mason McDuffie Mortgage and many others. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the Chief Strategist for Inman News.

This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with your content, and how to avoiding analysis paralysis. This is another jam packed show, and you'll certainly walk away learning something actionable to go implement. Connect with our Guest, Katie Lance:http://www.katielance.comMentioned in this Episode:Our #1 Recommended Website for Real Estate Agents:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response:Screenflow - Program I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Get Leads Now! Massive Agent Society - Our "One Agent per Market" Lead Gen Program :Resources - Discounts on our Favorite Products & Services:Follow us on Instagram:[VIDEO] Why I Joined eXp Realty:

I hope you all enjoy my recent conversation with social media icon Katie Lance, founder and CEO of Katie Lance Consulting. She helps companies get smart about social media! Her firm specializes in working with real estate and mortgage companies, tech firms and start up organizations. Katie is the also most notably the author of the #GetSocialSmart book.

We talk with Katie Lance, a social media strategy expert, about content, video and trends.

We talk with Katie Lance, a social media strategy expert, about content, video and trends.

Good Morning Y'all, (It is the 19th.. I think I said the date wrong. Lol.)   Oh my gosh! It is today. I get to attend my second HAR Engage in just an hour! A whole bunch of super cool people are going to be there, including: Katie Lance, Glenn Kelman, Eric Wu, and Curt Beardsley. Think Redfin, Zillow, and OpenDoor! Well I better hurry up, so I have enough time to fight traffic and be on time! And sorry about my funny freakout about it being our anniversary on the 21st, and I haven't planned anything for it. Love me anyways honey? Lol.   To the shooooow notes..   #SHOWNOTES | #SEGMENTS   MY LIFE #YTT [Only got one interview in. Made it to my lunch date with the husband. We had veggie burgers. Imagine that. Did a little shopping. Got some new dinosaur decor for Lincoln's bedroom, as well as a bulletin board for my office space. Then we came home. I worked a little. He picked up kids. Then he got called to work. Boo. I didn't feel up to making dinner, so half of us had pizza and the other half had sandwiches. Then we cleaned and did tons of homework. Cameron has a project due 10/26, and she turned in her last project late, so I am making her turn this one in really early. She only has one part left. Scarlett also is working on a big-ish project. She is only in the first grade though. We have half of that left. We are also staying on top of this math stuff she has to do that I hate, and think is idiotic. But oh well. TODAY is HAR Engage! Tomorrow I have back to back meetings, so I hope my husband is home. OH, and he came home last night at 9 PM, but lost his wallet, so he headed back to the job site, but couldn't find his wallet. Sadly it is still lost. OH, and another thing. One of my clients officially put in a revised offer last night, and we should know something mid today!] #TODAYSGOALS [LEARN!!]   LET’S TALK REAL ESTATE #HOUSECRUSH | har.com/s/9447803A0aB #MARKETUPDATE | East Shore blog.rewithjo.com/2017/10/19/market-update-week-of-october-7-east-shore   Q&A #MOMLIFE | What are you getting your kids for Christmas? Bikes. Lincoln logs. A desk. Still up in the air. #REALTORLIFE | What are your favorite closing gifts for clients? Something personal. I shop for them, as if they are my best friend about to celebrate their birthday, or I think back to our many conversations and think about something that would help make their new house a home. #BUSINESS | Document vs. Create.   MISC. #RECENTPURCHASE | New bulletin board. instagram.com/p/BaaxQ17ns_7 #WHATIAMREADING | The Fifth Agreement   Love y’all.

Episode 3 from 8/18/15 features Katie Lance, CEO and Founder of Katie Lance Consulting. 

Katie is the CEO and Owner of Katie Lance Consulting – a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie’s client roster includes companies such as RE/MAX International, DocuSign, PNC Mortgage, the Crushed Wine app and many others. Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and startup space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe. Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. Katie lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie Lance Facebook Get Social Smart With KLC Twitter Snapchat Instagram YouTube Vimeo Get Social Smart Book Linked In

Katie is the CEO and Owner of Katie Lance Consulting – a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie’s client roster includes companies such as RE/MAX International, DocuSign, PNC Mortgage, the Crushed Wine app and many others. Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and startup space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe. Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. Katie lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie Lance Facebook Get Social Smart With KLC Twitter Snapchat Instagram YouTube Vimeo Get Social Smart Book Linked In

We do a year-end social media roundup with Katie Lance of Katie Lance Consulting - what's hot right now, what's coming up, and how to be smart about your social media efforts. Be sure to check out Katie's social media resources and her online course/community, Get Social Smart Academy.  You'll learn: 1. Why social media is such a natural fit for agents. 2. The hottest social media platforms for agents right now. (Think video.) 3. Why consistency is the key to success on social media. 4. How to reach different audiences by repurposing content. 5. Content ideas for different platforms. 6. The question Katie gets asked most often: how to get started with social media. 7. What you should outsource... and what you shouldn't. 8. How to make social media pleasurable. 9. How to schedule content successfully. 10. How much - and where - to spend on paid social marketing. Links mentioned: Hootsuite Meet Edgar WordSwag Ripl Voxer    

Sam DeBianchi and Katie Lance sit down to discuss social media.

Insights for Success Episode 30 – Katie Lance Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and …

Episode #20: Katie Lance: Get Smart with Social Media Are you leveraging social media to its full potential? How are you using social media in your mortgage business? Are you taking advantage of the increased potential for engagement or is it something you’re still neglecting? Our special guest for Mortgage Marketing Radio this week is Katie Lance. Katie runs a social media marketing consulting company focused on helping real estate professionals and mortgage companies get smart with social media in order to build their businesses and drive engagement with their audience. [episode image] In our interview, Katie shares her opinion on the popular “should you be everywhere?” debate and also gives some great advice on how to know which platforms you should be on and when to add a new one. We also discuss whether or not you should automate your social media, as well as how to take the online world offline to grow your relationships and generate new leads. Listen to the interview: [smart podcast player] Social Media is a marathon, not a sprint and you need to be consistent, regardless of the approach or platform you choose. Katie shares her top tips for managing your social strategy to help you get smart and get clients with social media . In this interview, you’ll learn: • How to identify which social platforms are right for you • Tips for using Facebook Live • How to stand out from all the social media “noise” • Converting social interactions into meetings with new leads • How to curate content to save time and add value to your audience Links we mentioned: • #GetSocialSmart Academy • Facebook Live cheat sheet • Facebook lists • Canva for Work • Inman Connect Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio and you can subscribe to get all new episodes when they are released.

What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO& Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based! There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself. One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it! Katie has a FREE content grid that she created that gives you about 30 ideas on what to post to Facebook for those of you wondering where to begin. Super helpful! Click HERE to get yours!    Show Features Here are some of the key takeaways youget from this episode. Biggest Mistake Agents & Brokers Make On Social MediaHow to Develop a Larger FollowingThe Value of Facebook Live for Real EstateTwo Key Components to Social Media

It’s time to Fire Up! with Katie Lance… Katie is the Founder of Katie Lance Consulting – a social media and marketing firm. Katie’s clients include companies such as RE/MAX International, DocuSign, RPM Mortgage, SmartZip and many others. She is also a frequent keynote speaker, a... The post Chat with Katie Lance appeared first on Debra Trappen.

Katie Lance is one of the most sought-after marketing consultants in the industry. If you don't know Katie, you should: She's the former social media director and chief strategist for Inman News, and she speaks at marketing events all across the country. Huge brands like RE/MAX, DocuSign, and Homekeepr have hired Katie to help them tell their stories and engage with audiences on social media. But today, she's giving away her expertise for free. In this interview, you'll hear Katie's best tips on how to build a successful and affordable content strategy, and why video is a must-have part of that strategy. This is an episode you won't want to miss. For full show notes, visit: placester.com/podcast/developing-a-digital-strategy-with-katie-lance/. -Matt & Seth Visit our website: plcstr.com/1MXOycY Download on iTunes: plcstr.com/1O9knUi