Podcast appearances and mentions of katie lance consulting

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance   Things You'll Learn In This Episode  How to turn a handwritten note into an infographic  We used to need graphic designers for things like infographics. Can we do it on our own now?  The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?  The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video?    Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

She is the CEO and Co-Founder of Katie Lance Consulting. She is also a nationally known keynote speaker at conferences and events. For the past 10 years, she has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time. She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmartAcademy. And she has been named one of the most 100 influential people in real estate by Inman News.Joining me on this episode of The MindShare Podcast to talk about ' Get Social Smart: From Posts to Profits in Business ' is – CEO and Co-Founder of Katie Lance Consulting – Katie Lance6:09 *What's your favorite platform, and why?9:06 *Let's say that I am already posting, or maybe I don't post at all, BUT I do want to leverage social media to help me build mindshare, assume I am ready and open ears to implement whatever I learn today – what is my first step, is it choosing the platform, coming up with content… ?12:11 *Do I need a business account, and a personal account, or just work from 1 account?15:20 *How much content should I be producing weekly?26:56 *What about when I'm out and about, how do I keep “social media” top of mind so I know why, when, and how to capture the personal moments in life as part of my content strategy?36:24 *What about business, what are the right type of business posts if I'm in sales, say in real estate, that will deliver value, and help grow my brand, but not be overly salesy?39:57 *How do I stay consistent with my social media?43:18 *Should I be creating different content for each different platform?47:18 * What's your opinion about using AI to create my content… how could I be strategic in using AI as a co-pilot to help, but still remain authentic to my voice, my opinions, and who I am?51:51 *How important is video on social media today, is it the be all and end all, should everything I do be video, or should there be a mix of photos as well?54:59 *What are some daily non-negotiables for me when it comes to social media?56:47 *How much time do you suggest I should dedicate to social media on a daily basis?58:45 *Social Media is constantly evolving, it's almost impossible to keep up with the latest trends, what advice do you have about this?1:00:48 *What about measuring my success… likes, views, followers… keeping up with the jones'… what advice do you have about this?1:04:28 *My personal favorite are “stories”… what's the best social media hack you would suggest today?1:05:51 *What would you say to anyone who says “I can't” ?Thanks for tuning in to this episode of The MindShare PodCast with our special guest: CEO and Co-Founder of Katie Lance Consulting – Katie Lance, as we talked about Get Social Smart: From Posts to Profits in BusinessGet your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry. Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth. Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond. Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify Register for Katie's Mastermind program here: https://www.katielance.com/mastermind   Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show. Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com. Here are all the ways to connect: Christine George Instagram Katie Lance at Katie@KatieLance.com Katie Lance Instagram Sign up for The Sunbeam newsletter: postandbeamcreative.com

Katie Lance, founder of Katie Lance Consulting and Get Social Smart Academy, is a real estate marketing maven (and an avid coffee-mug collector). In this episode of Own It, she shares her best social media secrets, including her “Focus 5” strategy for building meaningful relationships in just 5 minutes per day. Tune in to learn how to leverage your socials to stand out from the crowd and grow your business.Katie's Website www.katielance.comKatie's Book#GetSocialSmart by Katie LanceKatie's Podcast The Katie Lance PodcastKatie's Youtube Channel @katielance

In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking

What if you could harness the power of artificial intelligence to turbocharge your real estate marketing? In today's episode, we sit down with Katie Lance, the CEO and co-founder of Katie Lance Consulting, to unearth the potential of AI chat GPT- a tool that amassed one million users in just five days. With her extensive expertise in social media marketing, Katie guides us through the innovative ways real estate professionals can integrate this tool to optimize their marketing efforts. Tune in to this enriching conversation, break the barriers, and let's conquer the world of social media together!

Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!Additional links:Connect with Katie on IG @katielanceConnect with Chelsea on IG @chelsea.peitz

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You'll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.About Stephanie:I'm a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.Connect with Stephanie: On Instagram here or here Connect with Katie: On Instagram #GetSocialSmart Academy Resources that Stephanie shared: InShot Sparked book and quiz BeReal

Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we'll explore the concept of active listening and how it can be applied to social media interactions. You'll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We'll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance. 

I am so excited because I have followed my guest this week for probably half a decade. She is unbelievable at what she does. She is considered one of the OGs of real estate and social media, at least in my opinion. So most of you probably already know her, but I am so honored to have Katie Lance on the show this week. She is the author of Get Social Smart and the co-founder and CEO of Katie Lance Consulting. As I was doing my research on Katie, I didn't realize that she worked at Inman, but not only worked at Inman but I found out that when she came on board with Inman, they had 7,000 fans and followers on their social she grew that to over a quarter of a million fans and followers. She is kind of a big deal so you don't want to miss this conversation!Connect w/Katie:Website: https://katielance.com/ Podcast: https://katielance.com/category/podcast/ YouTube: https://www.youtube.com/channel/UCnjRRWcEQeOO3aYlzRI-hiw Facebook: https://www.facebook.com/KatieLanceConsulting/ Instagram: https://www.instagram.com/katielance/ LinkedIn: https://www.linkedin.com/in/katielance/ Twitter: https://twitter.com/katielanceWant a better presence online, but don't have all the time you need to put into it?!You're welcome! :)www.contentcompounding.ioConnect with Coach Kyle:Website: https://kyledraper.comFacebook: https://www.facebook.com/CoachKyleDraper/Instagram: https://instagram.com/coachkyledraperEverything Else: https://linktr.ee/coachkyledraperDo you love the music in my intro and outro?Hit up @michaelglennmusic on IG to get your own!https://www.instagram.com/michaelglennmusic/Want FREE Social Media Advice?http://bit.ly/topofmindsellingfbgroupNeed a Dynamic Speaker for an Event or Group? Duh...Me!http://bit.ly/coachkylespeakerkit

Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023.You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I

Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube or on our podcast!About David:David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know! David's goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.Additional links: Download David's free marketing resource here  Connect with David on Instagram Connect with Katie on Instagram Do you have ideas for topics for our podcast? Email me at katie@katielance.com

Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!Links referenced in the interview: https://videoshop.net/ https://www.canva.com/ https://www.rev.com/  https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692  https://www.getcaptions.app/  https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/  https://apps.apple.com/us/app/teleprompter/id941620509  Connect with Lynda:Website: https://lyndagill.com/ Facebook: https://www.facebook.com/lyndagillkauairealtorYouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ LinkedIn: https://www.linkedin.com/in/lyndagill/ Instagram: https://www.instagram.com/lyndagillkauairealtor/ Join our Mastermind Waitlist: https://members.katielance.com/waitlistCheck out our GetSocialSmart Academy: https://katielance.com/academy

This week is a special one, friends!From mutual admiration to becoming fast friends, this week's Guest has quickly become one of my all-time favorite people. I am so excited to introduce you to Katie Lance this week as she joins me to talk about our favorite topic... Social Media and how you can simplify it to achieve BIG results in your business. Katie Lance is the CEO and founder of Katie Lance Consulting and a nationally known keynote speaker who has been teaching agents and brokers how to #GetSocialSmart for the past ten years.So, grab a notepad and a pen and jump on the Social Media train with us...Cause it's not slowing down!Watch this Episode: https://youtu.be/09vJ8ns3FosConnect with Katie Lance:Instagram: @katielanceFacebook: @katielanceconsultingYouTube: @katielanceTwitter: @katielanceWebsite: www.KatieLance.comConnect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.com

Katie Lance is the Founder & CEO of Katie Lance Consulting, where she specializes in social media, tech trends, video marketing, and content strategy. After a successful 10-year run with Cutco/Vector, Katie got into a career in marketing, branding, and social media strategy, then started her own business in 2012. In striving to stay on top of the social media wave, Katie has developed her expertise and is teaching others about how to build their personal brand. Social Media is the greatest tool for building that brand, attracting business, and extending your influence. Katie Lance shares numerous actionable ideas to help you #GetSocialSmart. To get access to all episodes and free resources, visit ChangingLivesPodcast.com.

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. In this episode, Katie Shares what it takes to leverage social media and become a successful professional.

MindShare101's David Greenspan is joined by CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy,Katie Lance.They discuss all things social media in the real estate business!This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. For the past 10 years Katie has been working with agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie is a nationally known keynote speaker at conferences and events and has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. Whether you have a social media plan for 2022, haven't yet gotten serious about social, or if you're somewhere in between, there are plenty of great ideas to catch in this podcast. 

When it comes to building your Know-Like-Trust factor, social media is the most efficient way to build trusted relationships, but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting, shares her biggest dos and don'ts when it comes to social media for real estate. For more information and tips, Find Katie at KatieLance.com. Download her FREE content calendar! Subscribe to Katie's YouTube channel! Follow Katie on Instagram! Subscribe to The Katie Lance Podcast on your favorite podcast platform! Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Katie Lance is the CEO and Co-Founder of Katie Lance Consulting. She is a nationally known keynote speaker and helps agents and brokers get smarter about how to use social media to grow their businesses! Her specialty is in helping real estate agents and brokers achieve big results using social media WITHOUT spending a ton of time! Katie is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys! Follow us @theinspirationlab and let us know your biggest takeaway from this conversation! © 2021 The Inspiration Lab® Podcast

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.     In this episode, Karen and Katie discuss: Success Story of Katie Commit to Get Leads Be intentional and show up. The first part of social media is social! Take the first five minutes of your day to engage, comment, and interact with those on your social media. Consult to Sell Move people from your social content to your database where you can further send information and nurture them until they become a client.  Connect to Build and Grow Show up and serve others. It’s not about you, it’s about others. Everybody wins when you serve first. Success Thinking, Activities and Vision We cannot control what happens to us, but we can always control how we react in any situation.  Sweet Spot of Success     "It’s not just content for the sake of content. Nobody is going to say it the way that you say it. Nobody is going to have your expertise and your personality."- Katie Lance     *5 Minute Success - Listener Giveaway* Go to KatieLance.com to receive your FREE Content Grid!     Connect with Katie Lance: Website: KatieLance.com Book: #GetSocialSmart - katielance.com/get-social-smart-book/ YouTube: youtube.com/channel/UCnjRRWcEQeOO3aYlzRI-hiw LinkedIn: linkedin.com/in/katielance Instagram: instagram.com/katielance Pinterest: pinterest.com/katielance1/_created/ Twitter: twitter.com/katielance Facebook: facebook.com/KatieLanceConsulting     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys. Katie Lance Consulting Katie Lance Twitter Barons Infinite Facebook Barons Infinite Twitter

Social media is a huge part of real estate, especially in today’s climate. Social media is the modern method of communication, and also allows small businesses and individuals to have a broad impact. Katie Lance is an industry social media expert and has been focusing on how to help REALTORS® make the most of their business through social media. In today’s episode, Katie and Monica talk about content optimization, some of the heavier aspects of social media, and how we can be intentional with the time we spend on social media.   One of the biggest new developments in social media is Instagram Reels. These are short videos up to 30 seconds — since they are quick and fast-paced, they are usually playful. In a business context, it allows business owners or entrepreneurs to present information in a more creative way. Reels are versatile because you can share them in your feed, or repurpose them for other platforms. Every platform is a little different, and providing the context on other platforms is important when using the same content.   Another feature of Instagram is Instagram TV, which allows you to share longer videos in your feed. The preview options allow you to build some excitement around the full video content. With a longer video, you can also put a teaser at the beginning to keep people engaged until the end. You can also upload longer videos to YouTube — really make the most of the content you’ve created by sharing it multiple times!   There are heavy aspects to social media, and as it has grown, we’ve become a product of social media. Katie shares a few tips on how to manage your social media with this information. Check your privacy settings at least a couple of times a year, to make sure they are the way you want them. Also, be careful what you’re clicking on and what you’re sharing. Katie also talks about being intentional when you go on social media — maybe set yourself a timer, or make sure there is a purpose for why you’re on.   Katie and Monica talk about how to handle politics and other hot topics in the industry. If you are going to share things on these topics, make sure you’re authentic to your own views but also respectful. Don’t try to be all things to all people — you may end up seeming a little vanilla. Also, remember aspects of privacy; instead of engaging publicly, you can also engage privately on social media through DMs. This is a great way to learn people’s stories and build relationships.   LinkedIn is a great place to get your feet wet with more professional social media. When people search for you, it’s one of the first things that come up. Make sure you keep it updated and keep it specific as well. It’s an easy platform to connect professionally, and also has a blog feature. With the other platforms, there are also elements of control so you can share relevant contact information without having to share everything.   Katie’s final thoughts: Social media is rented ground. Think about what assets you can create that can go with you wherever you go, even if social media changes. If you put a video on Facebook live, download the video so you can share it elsewhere later. Your content should also be more than just your listings. The goal is to engage people by keeping them curious and having some fun. Be intentional with your time and strategy on social media, and start today!   Tweetables:   “Reach is one thing, but engagement — I have hundreds of comments on Reels. For anyone who feels a little stuck with Instagram, and you’re trying to grow your following and engagement, I definitely would encourage you to play around with it.” — Katie   “We should plan that way even if we don’t want everything publicly visible. We should know that if we put it out there, it could come back to you.” — Monica   “The thing that a lot of agents do wrong is that they try to be all things for all people.” — Katie   Guest Links:   The Website: KatieLance.com The Podcast: Katielance.com/category/podcast The Videos: Katielance.com/category/getsocialsmart-show Instagram: @KatieLance   Additional Links:   Crdpodcast.com   Online learning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates   CRD@REALTORS.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Monica’s Facebook Page Facebook.com/FranklinMonica   Additional Bio:   Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time! She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and two beautiful boys.  

Katie Lance is the Founder & CEO of Katie Lance Consulting, where she specializes in social media, tech trends, video marketing, and content strategy. After a successful 10-year run with Cutco/Vector, Katie got into a career in marketing, branding, and social media strategy, then started her own business in 2012. In striving to stay on top of the social media wave, Katie has developed her expertise and is teaching others about how to build their personal brand. Social Media is the greatest tool for building that brand, attracting business, and extending your influence. Katie Lance shares numerous actionable ideas to help you #GetSocialSmart. For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com

Katie Lance, Author of #GetSocialSmart and CEO/Founder of Katie Lance Consulting, dives into what most should be doing to better utilize social media for growing our brands and to earn more followers. If you're lacking the knowledge to capture leads and influence an audience on social media, this is a must for you. You can watch this video interview on Sachs Realty's YouTube Channel HERE. Thanks for listening and don't forget to follow our channel for alerts when we post our content. Make sure to visit SachsRealtyPodcast.com for great real estate tips and valuable information.

Jason sits down with social media expert Katie Lance from Katie Lance Consulting to talk all things Social Media as it relates to your real estate business!

Katie Lance, the CEO and Co-Founder of Katie Lance Consulting and Get Social Smart, tells us all about why social media is so important to your business. We talk about being the leader in your community, what you can do to get started in video, and why story telling will amplify your business. To learn more about Kate and sign up for her get social smart program you can go to https://katielance.com/ See acast.com/privacy for privacy and opt-out information.

Katie Lance, Co-founder and CEO of Katie Lance Consulting and social media strategist talks to us about Instagram and how to use it to grow your real estate business.

Katie Lance, Founder and CEO of Katie Lance Consulting and social media strategist talks to us about two major social media principles; relationships and valuable content, and explores how they can build and grow your real estate business.

Today Karen chats with Katie Lance, founder and CEO of Katie Lance Consulting and the #GetSocialSmart Academy. Learn how to use your business and personal social media accounts strategically. First, Katie recommends doing a self-audio of your online presence. She talks to us about how to choose which platforms to engage in and how to manage your inactive accounts. Karen and Katie also discuss to best ways to create multi-purpose content and cross-post. Katie shares that on Facebook short copy works well right now, whereas, on Instagram IG you can write a lot more and use more hashtags. This is helpful as you're mapping out the lifespan of your content! Listen in for some cool social media content ideas for your business and personal social media accounts! Remember to "take the 'online' offline." To learn more about Katie Lance Consulting and the social media trainings she offers visit: https://katielance.com/ Thank you for listening to "Empowering Women in Real Estate", the podcast. Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. If you are interested in more detailed coaching from Karen, you can find her at www.empoweringwomeninrealestate.com or you can follow her on Instagram.

I finally had the pleasure of meeting and seeing Katie Lance speak on stage IRL (in real life) at RE/MAX R4 in Las Vegas in 2019 and again at Inman Connect Las Vegas. Katie is a gifted speaker. coach and entrepreneur and someone I now call a friend. We talk all things "getting social smart" whether you are a beginner on social media or if you are more advanced and how to build relationships, leverage your database and the value of doing a weekly email! Get the 24 Hour Challenge from Katie...it is right around the 24:00 mark! Find out what influencers Katie follows and a few more fun facts! Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.You can connect with Katie hereThanks for listening today and please subscribe and share! You can find this also on iTunes click here and Stitcher | iHeart Radio | Player FM | SpotifyHave you joined Women to Women in Real Estate on Facebook? Click on this link.Follow The Michele Bee on Instagram and DM to say hello! Click link in bio for latest FREE Instagram tip sheets that help you attract new followers and grow your referral business ✅Get your FREE Instagram Bio Blue print click here!Use Planoly for automating your posts and stories click here to explore!Monthly Social Media, Instagram and Real Estate Niches Webinars & Seminars click hereMichele Bee's Favorite Things:Need some suggestions to help you organize your biz? Click link below!Resources For Your Business (planners, software, CRM, closing gifts and more!)Buzz By Our Social Media Channels and Say Hello!#SoooBoca on InstagramYouTubeHome Buyers and Sellers click hereThis Podcast is brought to you by #SoooBoca Lifestyle & Media and The Bellisari Group at RE/MAX Services (Boca Based | Global Mindset)DISCLOSURE: This podcast/page/video/social media contains affiliate or sponsored information. This allows me to earn a small commission if you make a purchase!

In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast.    Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here: https://www.shanebarker.com/podcast/katie-lance/    I’ve had a lot of experience with content marketing as well, and it’s helped me grow my website by leaps and bounds. Want to know how I grew my website traffic by implementing and following a solid content marketing strategy? Check out my case study here so that you can replicate it as well: https://shanebarker.com/blog/content-marketing-case-study/   You will learn   Katie’s journey in marketing Services of Katie Lance Consulting Steps to implement a content marketing strategy Challenges faced while implementing a content marketing strategy     Guest Bio   Katie is the co-founder and CEO of Katie Lance Consulting. For the past 10 years, she has been working with agents and brokers to help them get smarter about how they can use social media to grow their businesses. In addition, she is the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. She’s a well-known keynote speaker as well.    Resources   #GetSocialSmart Asana Later.com YouTube   A content marketing strategy is crucial for the success of your content marketing campaigns. Without it, you won’t be able to reach your target audience effectively.    You must identify your goals and target audience. In addition, you should develop a content calendar and follow it. Create high-quality content and distribute it to ensure that it reaches your target audience. Lastly, based on the results, optimize your strategy further.  Are you having trouble creating and executing your content marketing strategy? If you need any assistance with it, you can always reach out to me.

Time, flexibility, freedom. These are the things Katie Lance, founder and CEO of Katie Lance Consulting, was craving as she trusted her wings and went out on her own. Like many entrepreneurs, once she started to dream of what her business could be, it began to take on a life of its own. Evening and personal hours were spent imagining, planning and preparing to take the leap of faith into entrepreneurship. So even a seemingly small thing like buying her first office desk, or designing a business card, became a practical step toward materializing her vision. “You start refining more and more. Who you are, who you’re not, who you serve and who you don’t, and really niching down about who you want to work with.” Katie’s husband Paul taught her an important lesson about the power of being direct. Instead of letting issues fester, she’s learned to pick up the phone and talk through things. ”In the past, I always feared confrontation, but in the last few years, I’ve gotten more confident and have started to clear the air quickly and find a better way to communicate.” We often underestimate the power of face to face or voice to voice communication, to ensure we can solve problems with our humanity.  How can our intentional community help Katie’s business grow? Check out her podcast that she just launched. And, we encourage anyone in the real estate space to check out her Academy or reach out to Katie directly to see how she can help you #GetSocialSmart. Follow Katie online at KatieLance.com or on Facebook and don’t forget to subscribe to her Podcast!

Have no fear, when it comes to social media. Share your opinions and what you know. Not everyone will like what you post, but that’s ok. Personal and professional Social media opportunities let you connect with others, build relationships, and post content to attract new business. Today, I am talking to Katie Lance, CEO and co-founder of Katie Lance Consulting. She helps real estate agents and brokers use social media to grow their businesses. Also, Katie is the author of #GetSocialSmart and founder of #GetSocialSmart Academy. She was named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post.  You’ll Learn... [02:40] Marketing Nerd: Katie didn't go to school for social media because there was no Facebook when she was in college.  [06:40] Social Media Challenge: Audience doesn’t care about property management.  [07:32] Don’t be Vanilla: Be engaging, interesting, unique, and authentic voice for what’s happening in your industry and market.  [10:08] Love vs. Hate: Share your opinions, and attract your tribe through polarity.  [12:20] People don’t buy what you do (property management), but why you do it.  [13:18] Warning: Don’t outsource all your social media, or you’ll lose your voice.  [15:59] Avoid anxiety and conquer fear of social media by creating a system or strategy.  [17:27] Day-in-the-Life of You: Done is better than perfect.  [22:05] Consistency and Batch Creating Content: The more you do it, the more comfortable you get.  [26:21] Repurposing Content: One piece can be posted on multiple platforms.  [27:15] Platform of Choice: Depends on your target audience.  [28:40] Future of Social Media: Instagram TV and video is where it’s at. [31:54] Personal and Professional Social Media Opportunities: Connect with others, build relationships, and post content to attract new business.  Tweetables Be you, instead of your business on social media. Done is better than perfect. Comment, Connect, and Create Content Don’t suffer from analysis paralysis. Resources Katie Lance Consulting Katie Lance on Instagram Katie Lance on Facebook #GetSocialSmart #GetSocialSmart Academy Inman News The Huffington Post Simon Sinek National Association of Residential Property Managers (NARPM) Instagram TV TikTok DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show, and today's guest, I'm hanging out with Katie Lance from Katie Lance Consulting. Hi, Katie. Katie: Hi, Jason. Thanks for having me here today. Jason: I am glad to have you. Katie, we’re going to be so social today. Katie: That would be a lot of fun. Jason: [...] social media and we're on social media right now. We're doing it. Katie, help everybody understand your background. Can I read some of your bio? Katie: Sure, go ahead.  Jason: It’s really well written. Katie is the CEO and co-founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events. For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time. She is also the author of the best-selling book, #GetSocialSmart and the founder of #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News and is a frequent contributor to The Huffington Post. She lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie, welcome to the show. Tell us how did you get into social media? How did this come about for you?  Katie: I’ve always loved social media. I've always been a marketing nerd. I’ve always been one of those people to just really love marketing and didn't necessarily go to school for social media, and probably dating myself, but there was no Facebook when I was in college. I fell in love with social media and probably about 10 or 12 years ago. I got my first job in real estate. I was hired as a marketing director for a local real estate company and that was really when social media was starting to come to the forefront. I just remember having this epiphany and thinking this is so perfect for real estate. I had seen so many agents and brokers spending so much money on traditional marketing, which, a lot of it still works. I don't necessarily think social media replaces traditional marketing, if that's working for you, but it can be so expensive. And I thought, what a great opportunity.  That's really where I fell in love with it. I worked at that real estate company for a while, then I went to work for In The News for quite some time, ran their social media, and grew their social presence. Then about 2012 I decided, “You know? I'm going to go out on my own,” and got that entrepreneurial bug and haven't looked back since. It's been quite a journey.  Jason: What caused you to take that leap? It's a risky leap. To preface this, I didn't realize I was an entrepreneur. Even though I was the guy that started a band in college, created big events, going door-to-door pre-selling CDs so I could pay for an album at college girls dorms with a guitar and a clipboard, I didn’t realize I was an entrepreneur. I thought I needed a job, but what pushed me over the edge to jump into entrepreneurism was a divorce and needing to take care and wanting to have time with my kids. Out of necessity, I had to do it. What caused you to take the leap? That's a pretty big leap. People don’t just go, “I've got a job that’s going pretty well. I’m just going to throw it to the wind and go do something on my own.” Katie: I think there’s a couple of things. I’ve always had an entrepreneurial spirit. Any job I've ever had, I've always treated it as if it were my company. It was always very hard for me to just “work a 9–5 and turn the off button off.” I guess I always had that attitude for anywhere I've ever worked and I had a great job [...]. I've worked there for many years and for a lot of people, you get to a point in your career where you have that itchy feeling, like what's that next thing. Jason: Something more. Katie: Yeah, there's something more and quietly started to explore other options. It just became really clear to me that I don't necessarily want to work for anyone else. I want to work for myself and I want to be able to help not just one company but lots of different people, lots of different companies, lots of different organizations. And it was scary. It's a whole another ballgame. I'm happily married, we have mortgage, we have kids, so it's not necessarily the easiest leap. The hardest part was just making that decision. Then you make the decision and it was pretty much smooth sailing from there. I also had a really supportive husband, which makes a big difference, too. Jason: I was going to ask about that. If a spouse is not in support as an entrepreneur, there's a lot of friction, right? Katie: Yes.  Jason: And a lot of times as entrepreneurs, we tend to pair up with people that want safety and certainty. They're our balance and our opposite.   Katie: Yes. Actually, he ended up quitting his corporate job about 2½ years ago, so now we run our company side-by-side and it's been a great journey. Jason: So you converted him? Katie: I think I did, yes. Jason: [...] to a job, right? Katie: Yes.  Jason: Perfect, love it. Let's get into the topic at hand, which is how people can grow social media. I tend to be upfront and honest. A lot of my listeners have heard me say, probably at different times, that the challenge that property managers face with social media is that their target audience does not care about property management.  They don't care at all and when they ask me, “Should I spend a bunch of time and energy doing social media?” my general response is, “How much time are you spending time following and listening to plumbers? Plumbers want your business. They want your attention. Why aren't you subscribing to their newsletters and following them on social media?” and they're like, “Because I don't care about plumbing.” I’m like, “Your audience don't care about property management.” What should they be doing? I'm excited to get into this. Katie: I think social media is relevant for obviously a lot of business owners, a lot of entrepreneurs and whether you're in property management or you're a plumber or whatever business you're in, that is the default response. “Well, who really cares? Is this really interesting to a lot of people?” At the end of the day, one of the ways to get traction on social media is to be that unique voice, that authentic voice of what's happening in your industry, what's happening in the market. People tend to follow you and engage with you, not necessarily for just facts and information that you're spewing out there, but because they connect with who you are and your personality.  It's amazing about the management or real estate, and a lot of it's so done through word-of-mouth. A lot of it is still done through those connections that we make. That's what I think there's a lot of value in social media. It's funny you mentioned plumbers because there's actually a plumber who's killing it on YouTube, because of exactly what you said, because most people don't think like, “Oh, who's going to put out that type of content?” But his content is engaging, it's interesting, it's valuable, but it's also with his voice.  That's the thing that property management. You could talk about renting or whoever and all these different topics when it comes to property management. But you can insert your own opinion, your voice and not be afraid to just be really truly who you are. Some people won’t like it and that’s okay. Those aren’t your people. Jason: I’m going to rephrase what you just said and sum it up. It's more important on social media to be you than to be your business. Katie: Absolutely.  Jason: That's really what's going to attract and get people to resonate and connect with you as if you're willing to put it out there and be you, weirdness and all, and that's something. People follow me on social media, no. I'm putting out random stuff all the time about my life and who I am, and I figure that some people are just not gonna like me.  Katie: Yeah, and that’s okay. Jason: There are definitely people that don’t like me.  Katie: Sometimes, we try to want to be really professional and we don't offend anybody. I'm certainly not saying start offending people on social media. But there's that risk of becoming just really vanilla and really boring. If you think about as an end user, somebody uses Facebook or Instagram, what do you click like on? What do you comment on? What do you share? Typically, it's things that are funny, or poignant, or interesting, or they move you in some emotion, you get angry. There's nothing wrong with having an opinion. That's where I think in real estate and property management, really for any entrepreneur, that's where the magic is because most people are not putting up that type of content. If they are, they're not doing it on a consistent basis. That's a big thing that can make a huge difference. Jason: People should have an opinion and share their opinion on Facebook and let their freak flag fly, right?  Katie: Yes, and be comfortable with the fact when you do that, there’s going to be people that watch you and say, I don’t like that guy or girl. You have to be okay with that because with the opposite, which will happen, is that you will start to attract the people who go, “I really like that guy. He's doing a podcast? What other podcasts? I got to catch up on all of his podcast episodes.” That's what happens with video. When you start putting out especially episodic video or episodic podcast content, people start defining you. They’re like, “What else does she put out there?” and you search who attract your tribe. That's what can turn to business down the road. It just takes time just like anything else.  Jason: I’ve always thought this is very in align with what I think and feel, is that if you are not creating polarity, if there's no polarity, then you can’t be attractive. A magnet without polarity is not a magnet anymore. It's not attract anything. Nothing will be pulled towards it. Electricity without polarity doesn't exist anymore if you remove the polarity. There has to be polarity and that means you have to be willing to polarize someone there. I've probably been a little too polarizing in some instances; let's be honest. But I've noticed that when you are willing to just be you and polarize and put it out there, yes, you're going to have people that don't like you. You’re going to get flack for that, people are not going to attract you, but you now are attracting the right people. You’re attracting people that like you the way that you are. They like the way you communicate, they like the way that you coach, they like the way that you run your business, they like your philosophy.  Just like Simon Sinek said, “People don't buy what you do.” They don't buy what you do. They don’t buy property management, they don’t property management coaching/consulting from me, they don't buy what you do, they don't buy social media, whatever from you. They really buy why we do it. That's really what they're buying into is they believe in Katie, they believe in Jason, they believe in the property manager, they believe in you and they share values. What you do is really an afterthought compared to that. So, they need to create polarity. This is a great question everybody listening can ask is am I creating polarity? Have I offended anybody in the last month? And have I attracted anybody in the last month? Did anybody say, “Hell yes, I agree to that,” or, “That totally rubs me the wrong way,” but that's you, so thanks for sharing.  Katie: Absolutely. Jason: We don't want to be vanillas. What’s maybe the next thing that we should take away? Katie: Like I said, don't be vanilla. I've often said, “Lean into who you are and who you're not.” It goes hand in hand with that idea of not being vanilla. I also think a big part of your social media strategy is not outsourcing it completely. There's this feeling even still in 2019 of, “Oh, my gosh. I don’t have time to do this. It's one more thing. Who can I hire to do it?” It's a little bit of a slippery slope because I do think that there's value in hiring certain people. For example, we have a video editor on our team because my value is being on camera but I don't need to learn video editing, I really don't need it. For one or two, that's fine, but I don't have desire. Jason: That’s not your dream and goal in life is to edit videos and stare at videos on the screen for hours a day. Katie: Exactly, it’s not my dream. I’d rather put my eye out, honestly. Jason: Me neither. Katie: Similar with podcast. My value is in the content and the education I can bring, not necessarily in can I edit something. I think there's value in bringing at some point, maybe not in the beginning, people on who could help you with either editing, for example video or podcast editing, or copywriting if you enjoy writing, or something as a blogger or graphic designer, but to totally hand out who are personally is really risky and there's lots of businesses out there that are selling this idea. “You're too busy. Let us do it for you.” I would just caution anyone to be just be careful when you do that because you're handing off who you are. It's like having a dinner party with your 10 most important clients, and instead of you being there, you have your assistant run the whole thing. I just think it's a basic tip, but it's also something that is important to address because time is all we have. It's our most precious asset. I don't think you need to spend all day on social media. I'm in the business of social media and I'm certainly not on social media all day long, but it comes down to having a smart system, and making sure you're inserting yourself and your personality into what you do. I think that's really valuable.  Jason: This makes a lot of sense. I think there's so many parallels to this. There's so many situations in which we would not outsource. I wouldn't outsource to somebody to be the dad of my kids. I'm really single again after two decades, so I wouldn't outsource somebody else to use swiping on dating apps for me. They just don’t know what I’m into.  There's a lot of things we just should not outsource. And yet, being the face of our business, we will a lot of times as business owners, want to just outsource that, like some company can just come in and post a bunch of memes and garbage, and we're suddenly going to get business from it and then we wonder why it's not working. What about those business owners that are not charismatic, they don't have personality, they're better behind the scenes, they just feel really awkward putting anything out there. How do you deal with that? Some of the listeners avoid social media. Social is like an anxiety-inducing word to them.  Katie: For a lot of people who are anxious or feel a little overwhelmed with social media, I would imagine part of it is because you don't have a system for, and it feels like this thing that's out there, that you have to do, that you don't really know how to do it right, and everybody saying that you have to do it, but you don't really have a plan. It just becomes sort of the snowball. The thing is, anytime you're trying something new, especially with technology, it can feel ridiculously annoying. You feel like, “Oh, my God. What am I? How do I not know how to do this?” and it's just like anything else. We work with a lot of agents and brokers. I always say, “Imagine when you first got your real estate license. You took the test, you went through the courses, but you didn't really know what you're doing until you had your first client. And then you really learn. And then you learn again and again and again.” Part of it is just getting over and putting yourself out there. Sometimes we're so concerned with who am I, who cares what people think, I don't know, I don't like how I look or how I sound, I don't know how to do it, so I’m not going to do it. I always like to say, “Done is better than perfect.” Jason: Oh, my gosh. I [...] that, too. I love that. Katie: I’d love to say I made that up. I did not make that up. I’ve heard it somewhere and probably from you. Jason: Maybe not. I think I got it from my business coach. I’m sure he got it from somewhere, too. Katie: You just start today. So if you’re listening to this, start today. Go on Facebook and connect with three or four people at Facebook today. Don’t just like a bunch of stuff, but go on engage with a few people. Wish somebody a happy birthday. Start today. Then you can move on from there. Part of it is just getting a system together, getting a process together. One quick thing I'll mention real fast for anyone who's feeling a little bit overwhelmed, I would encourage you to think about all the things that you do on a day-to-day basis, all the questions you get asked, all the topics of conversation that come up. Get a notebook, get a pen, and just start brainstorming things that happen a day in the life of you. I would imagine you're going to come up with 10, 20, 30 different topics of things that you could potentially talk about, whether that's through video or on Facebook or whatever it might be. Just go to start. “Just do it,” like Nike says. Jason: I love the concept of done is better than perfect. I put that because a lot of times we're trying to get clients to launch their websites, we're trying to get them to take action and moving themselves forward on different things, and they just stay analyze really hard about something and they want it to be so perfect. I just iterate over and over again, done is better than perfect because once it's done, it can do its job in making money. You can go back and change it later, you can improve it later, but get something done because until you have something there, until you have the website up, or until you have this launch, or until you've done something, it's nothing to do anything for you. The other mantra that I'll share with everybody listening, if you're in that state of overwhelm, you’re feeling scared, whatever, just remember that that's how you start everything. One of my favorite mantras is, we all start at level suck. That's where you start in everything. You start at level suck. That is the level you started everything. My first YouTube video was two minutes long and had 30 uhms and and so's in it, and I had to edit them out. The video looked choppy and it was awful. It was so awful. I tried to get perfect lighting, I have my little mic clip thing, an uncomfortable shirt with a collar, and I was trying to be what I thought I needed to be in order to do a video and look good. I'd probably spent hours making a two-minute video. Here's the ironic thing for everybody listening. You think it has to be so perfect? I've made way more money by doing really crappy, shaky, jittery, selfie style videos, walking around outside, than any of those videos were I was uncomfortable behind a desk or in a shirt or whatever in front of a whiteboard.  Don't think it has to be perfect. People will crave reality nowadays because there's so much BS. They’re really craving reality. The other thing I point out to clients, is that they are talking to people all day, every day and it's really the same thing. You just look at a device and pretend you're talking to a person, you just say exactly what you would say and talk the same way. You don't have to think, “What am I going to do with my hands?” What do you do with your hands normally when you talk to people? “How’s my face supposed to like?” How does your face normally look? Just talk. You have the thing like you're talking to a person. So, just start noticing when you're talking to people and pretend they're a camera or a phone and just realize they're not that scary or awkward.  Katie: Absolutely. To your point, it doesn't have to be perfect. What a lot of people don't realize that maybe they forget is the lifetime of a post is pretty short. Let’s say you create a video, you put it on Facebook, that video will disappear in a couple hours. You put it on Twitter, tweet disappears in a matter of seconds. YouTube has a longer shelf life and certain content certainly has a longer shelf life. But generally speaking, we live in a world with so much noise, I often feel like I'm standing on the side of the freeway just watching cars fly by. If it's not your best performance, it doesn't have to be Oscar-worthy. As you said, just get it out there and especially with video, it's like a muscle. I will say the more you do it, the more comfortable you get. I don't know if I'm ever totally comfortable hearing myself and seeing myself, but what I am comfortable with are the results. That's what you have to think about. When you put yourself out there over the course of time consistently, that's when the magic happens. It's literally like a snowball and the consistency part is a huge part of it. Do you mind if I share a quick tip? Jason: Go ahead. Give us all the tips you want to. We want some free Katie Lance Consulting right now. Katie: Perfect. One of the things I always share with our GetSocialSmart Academy members is this idea of batch-creating your content. I love batch creating because for me, if I'm going to sit down, do my hair and makeup, and record one video, I might as well sit down and record four or five. We've been doing that the last couple years and that's made a huge difference. We'll set aside a couple hours once a month where I do the hair, get the camera set up, whatever. To be honest with you, the first 99 episodes were shot on my phone. So, it doesn't have to be anything fancy. This idea of getting into a system and batch-creating your content, that way you're done, you're locked and loaded. When we do that, then we're able to drip out those episodes once a week for the next month, but it gets you into that rhythm. When you're publishing at the same day and time every single week, people who start to follow you, as we talked about earlier, they start to notice that. It's just like your favorite TV show, you may not watch your favorite TV show Thursday night at 9:00 PM or Monday at 8:00 PM, but you know it's on and you set your DVR. It's the same thing with content. Once you start to put it out there regularly, if you can start doing it consistently, it can make a big difference.  Jason: Absolutely. That's one of the reasons I really like my assistant; made this show finally somewhat consistent. We're getting about two episodes done a week now. Consistency is huge because as soon as you disappear for a week or two, people are wondering if you're gone. You lose the engagement, you lose the momentum, so done is better than perfect, but consistency is better than anything, really, probably.  Katie: People wonder what's the best day. There's no best day. What day is good for you? Just pick a day. I remember when I first started sending out and email newsletters, it’s like, “Well, let's do it on a Saturday. I don't know. That sounds like a good day.” Seven years later, we're still sending our email newsletters out on Saturday, and people are like, “Oh, I love it. Get it every Saturday morning.” It's just consistency. So, pick a day. Jason: Love it. I love the idea of batching tasks, and you can apply that to so many different things. I just did a post on this on social media about this and I showed my pill case. I hate going and digging through all my supplement bottles every single meal, trying to figure out what I'm supposed to be taking. So, I got this pill case. It’s literally the size of a notebook. It's got every day of the week, four times a day, and I fill it once a week. If I travel I can take it with me. It's done, I can just take these supplements. That's how I'm able to be so sharp and so crazy all day long. No, I’m just kidding. Batching tasks reduces the decision-making that has to go into and the thought that has to go into it every day. You don't have to sit there, stress out, and “What should I talk about today? Oh, my gosh. I need to do a post. I haven't done it for a couple days,” and thinking about it. I love the idea of batch the tasks and we've got a pile of them waiting. Even with this podcast, we've got several episodes in the can. We're releasing them to iTunes and dripping them out because we want to have a little bit of padding. There's an advantage to having some things in the can, especially if you want to keep the consistency. What if you want to travel? I'm going to Austin this week to meet with my business coach. Next week, I'm going to Phoenix to talk to the NARPM Chapter in Phoenix. We’ll still be able to release some episodes while I'm gone.  Katie: That's awesome. What you're doing which is so smart is you're repurposing your content. We're streaming this live, it's getting shared on social media, but you're going to put it on YouTube, at some point, you're going to put it on iTunes. That's really where the magic can happen because instead of feeling like you have to post something every single day, why not invest in one great piece of content like this podcast you're creating.  That's what we try to do, too. It's one piece of great content, and then it can get sliced and diced a dozen different ways. You can turn it into an Instagram story or an Instagram post today and a post some two or three weeks, especially when you create content that's somewhat timeless. It's not just relevant on what's happening in the market, but it's going back to sharing things that are informative, that are really helping your audience, that have a voice, have an opinion, and that repurposing, there's a lot of magic in that. Jason: Let's talk about platform then. How do people pick? Because they're like, “Should I be on Instagram? Should I be doing LinkedIn? Should I be doing Facebook? Should I be on Twitter?” What's your recommendation when people are like, “What platform should I be on?” Katie: It depends on a couple things. Number one, where your audience is. Right now, typically, Facebook is still the number one platform for a lot of people in property management or real estate or even as an entrepreneur. But I also think that's changing as well. Instagram is growing by leaps and bounds. A lot of people have started to leave Facebook and go over to Instagram, even though Instagram is owned by Facebook, because Instagram is such an aspirational platform, lots of pretty pictures, there's not as many political posts and noise on Instagram right now. I think those are two big ones to watch.  I do think for LinkedIn, though, it's important to at least have your profile updated. Make sure that's up to date. LinkedIn is not as fun as Facebook or Instagram, but if you get googled or your company gets googled, typically, one of the first things that pops up is LinkedIn. Just making sure that's up to date, that's professional social network. Outside of LinkedIn, I do think Facebook and Instagram are two big platforms to connect with people, stay in touch with people, and then also to post relevant content and to repurpose some of the content you're creating. Jason: What do you think is coming new in social media? I'm sure you're always paying attention. What do you think coming up that's hot, that probably the teenagers are using that we’ll eventually be using? Katie: Good question. Snapchat was getting a lot of buzz a year or two ago, that a lot of folks in real estate were jumping on that. I think a lot of people realize it's still for the kids. Jason: I think the Instagram stories and Facebook stories killed it.  Katie: I agree. I think a big opportunity right now is definitely Instagram. Instagram is spending a lot of money and resources for people to stay on their platform. Especially Instagram TV right now is a big opportunity. That launched about a year or two ago. It’s doing so-so and then Instagram made some really big changes pretty recently to Instagram TV. When you're uploading a video to Instagram TV—if you don't know, you can upload a video up to 10 minutes—when you upload it to Instagram TV, you now share a one minute preview over to your newsfeed on Instagram, which shows up on your page, it shows up in your newsfeed, which is more likely that it shows up in the explore button. We found that for whatever reason, Instagram wants you to spend more time on Instagram TV. Our posts on Instagram TV are getting a much higher reach, likes, and engagement than just about any of our other posts. As of right now, as of the recording this podcast, that's definitely one to watch. It just reinforces a lot of what we're talking about with video. Jason: I will have to start doing those. When they started doing it, I was like, “This isn’t getting any attention,” but I have noticed, I have watched a few videos on Instagram, and I've hit that button that says, “Keep watching.” Katie: Yeah, it definitely keeps you engaged. We used to just beginning a couple of hundred views on our videos and now we’re consistently getting thousands of views on our videos. It's nothing really different that we've done other than just be consistent with putting up that content, sharing it over to our news feed. I think, ultimately, video is worth that. If you’re not creating original video content in your business, you’re missing a really big opportunity. Facebook even recently just came out over the last couple weeks and said, “Video has one of the highest rates in the Facebook newsfeed, original video content versus content that’s shared from somebody else.” If there was ever a time to get over, “How do I look?” or, “How do I sound?” or, “I have nothing to say,” now's the time to do it. Jason: Just do it. Nike. Katie: Just do it, yes. Jason: I'll just throw this out there because somebody is going to mention it later. If they have teenagers, I think TikTok right now is the thing. Katie: It is, yes. Jason: My teenager’s really into this TikTok thing. I don't know if that will somehow eventually translate to business, but let’s see where it gets. Katie: It might. It's fun to watch. It’s entertaining. Jason: It’s like the new Vine. It’s ridiculous. Katie: Exactly. Jason: Any other tips or takeaways we can squeeze out of Katie Lance before we let you go? Katie: If you are in real estate in any capacity or an entrepreneur, I really can't emphasize enough. There's two big opportunities with social. The personal side of it, being intentional, taking just 5 or 10 minutes a day to connect with people, wish people happy birthday, don’t just be a drive-by liker, actually be a person, connect. That relationship-building piece is so important. Then, that other piece is putting out new content, which is going to attract new business. I just would encourage anybody who's listening to really think about it. I love using techniques like time blocking where you're setting aside time, a couple of times a week, maybe it's just 15 minute blocks of time, or a couple times a month, to really get a system together. If you think about the areas of your business you’re most successful in, most likely there's some sort of system or process. Whether or not you're working with us or anybody else, that's my biggest tip. Get the system, get a process together, and don't wait. Don't suffer from analysis paralysis. Just do it. Jason: All right. Awesome. I love it. So, commenting and connecting, and then content and creation are things we need to build our social network, and we need to create social media. Two different things. Katie, if people are wanting to get a plan, get organized, figure this stuff out, be interesting, and learn social media, how can they get in touch with you? Katie: The best way is through our website, people can go to katielance.com. We have a free content grid that anyone can sign up for. It's a great planning guide. So, if you're listening to this going, “Okay, I’m stuck when it comes to putting a system together,” you can download that content grid for free right on our website. We have hundreds of free resources on our website, as well. Of course, I'm Katie Lance kon just about every social media platform. You can find me on Instagram or Facebook also. Jason: Awesome. Cool. And then anybody listening can also connect with me. I’m King Jason Hull on all social media. There we go, we were just very social, sharing ideas about social media. Katie, I really appreciate you coming on the show. Thanks for being here. Katie: Thank you so much for having me. Jason: Really cool. Check her out at katielance.com. If you are a property management entrepreneur that wants to add doors and make a difference, as I said in the intro, be sure to reach out, connect with DoorGrow, we would love to help you figure out how to grow your business. If you feel stuck or frustrated, you feel like you're trying to do a bunch of marketing, pay per click, SEO, content marketing, social media marketing, and it's not working for some reason. You may have some blind spots. We can help you organize, sort out those blind spots, and get some clarity on the business, to help you focus on the growth side of your business. We would love to help you do that. If you want to see a big blind spot, you can start with a very public one, your website. Take our website quiz by going to doorgrow.com/quiz and grade your website. This will give you a letter grade for your website. Most websites fail going through this and this quiz will grade your website as to how effective it is at making your money, at creating conversions, at attracting leads. Go ahead and fill that out and then we'll be in touch with you.  Thanks everybody for tuning in to the DoorGrow Show. Until next time to our mutual growth. Bye, everyone.  

Katie Lance is the CEO and cofounder of Katie Lance Consulting. A nationally renowned speaker on digital marketing topics, she’s responsible for creating Inman’s Ambassadors program, as well as her own Social Smart Academy. Today on Stay Paid, Katie explains how you can use social media to build client relationships and transform your business—offering up specific content suggestions that will help you become more visible in your community. Follow Our Guest: Katie Lance https://katielance.com/ https://www.instagram.com/katielance/   Download this week's free ebook: http://remindermedia.com/socialsuccess   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

These past few weeks I have spent A LOT of time talking about Social Media. I've provided opinions, strategies, and have had some awesome guests on the show to get their take on how this game should really be played. I've gone off about people spending money to up their game, and have really encouraged all of you to simply get more engaged on your own, instead of looking for ways you can spend money to make your life easier, and free up your time. Remember, the more you spend, the harder you need to work. And money is not the solution to complacency. A couple of episodes ago, Glenn Twiddle from Australia said that if you have only $500 to spend on your Marketing, that you should spend it all on Social Media ads. Personally I did not agree with that strategy at all. However everyone is entitled to their opinion, and what works for one person doesn't always work for another. To each their own. That said, I thought with all of this Social Media talk that it would only be fitting to invite the Social Media Queen herself, Keynote Speaker, and Amazon Best Selling Author Katie Lance, of Katie Lance Consulting to join us and share her tips, tricks, and strategies for how to work this world of Social Media. I have learned A LOT from her, and am excited to have her on the show. To lead off, I open with my first question being focused on Facebook Ads, and whether they are the be all and end all of your Social Media strategy. Have a listen to what she had to say to that...and spoiler alert, I am so much more in line with her answer than from what Glenn had to say, and from the overall consensus of what most people think it takes to make it work. The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a founding Member of the Industry Syndicate Media Network.Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101 ,  and www.mindshare101.com 

Katie Lance, CEO of Katie Lance Consulting - many of you have seen her speak, read her book or watch her blogs. She is a great content and social strategist and coaches many agents, teams and brokerages on how to leverage their social media accounts to the best of their ability.

Katie Lance is the Founder of Katie Lance Consulting. Katie specializes in working with companies to help develop their social media and content strategy. Her signature group social media program, the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie has consulted for companies such as RE/MAX International, DocuSign, Realtor.com, Mason McDuffie Mortgage and many others. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the Chief Strategist for Inman News.

I hope you all enjoy my recent conversation with social media icon Katie Lance, founder and CEO of Katie Lance Consulting. She helps companies get smart about social media! Her firm specializes in working with real estate and mortgage companies, tech firms and start up organizations. Katie is the also most notably the author of the #GetSocialSmart book.

Episode 3 from 8/18/15 features Katie Lance, CEO and Founder of Katie Lance Consulting. 

Katie is the CEO and Owner of Katie Lance Consulting – a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie’s client roster includes companies such as RE/MAX International, DocuSign, PNC Mortgage, the Crushed Wine app and many others. Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and startup space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe. Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. Katie lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie Lance Facebook Get Social Smart With KLC Twitter Snapchat Instagram YouTube Vimeo Get Social Smart Book Linked In

Katie is the CEO and Owner of Katie Lance Consulting – a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie’s client roster includes companies such as RE/MAX International, DocuSign, PNC Mortgage, the Crushed Wine app and many others. Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and startup space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe. Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. Katie lives in the San Francisco Bay Area with her husband and two beautiful boys. Katie Lance Facebook Get Social Smart With KLC Twitter Snapchat Instagram YouTube Vimeo Get Social Smart Book Linked In

We do a year-end social media roundup with Katie Lance of Katie Lance Consulting - what's hot right now, what's coming up, and how to be smart about your social media efforts. Be sure to check out Katie's social media resources and her online course/community, Get Social Smart Academy.  You'll learn: 1. Why social media is such a natural fit for agents. 2. The hottest social media platforms for agents right now. (Think video.) 3. Why consistency is the key to success on social media. 4. How to reach different audiences by repurposing content. 5. Content ideas for different platforms. 6. The question Katie gets asked most often: how to get started with social media. 7. What you should outsource... and what you shouldn't. 8. How to make social media pleasurable. 9. How to schedule content successfully. 10. How much - and where - to spend on paid social marketing. Links mentioned: Hootsuite Meet Edgar WordSwag Ripl Voxer    

Insights for Success Episode 30 – Katie Lance Katie is the CEO and Owner of Katie Lance Consulting; a social media consulting firm. Katie specializes in social media strategy and content development and works with real estate and tech firms, helping to develop their social strategy on a corporate and …

What a perfect week to share my podcast episode with the lovely Katie Lance! As the former chief strategist for Inman News and current CEO& Owner of Katie Lance Consulting, a social media marketing firm, she has SO much to offer on all things technology and social media based! There are still so many questions out there when it comes to social media. Where do I start? How do I take it to the next level? How do I get more likes? These are questions we all ask ourselves whether we’ve been on various social media platforms for years or are just starting out. Katie shares the answers to some of these questions as well as some really valuable nuggets that will change the way you approach social media and the presence you are creating for yourself. One of the best things you can do when approaching social media is have a strategy. Think about where you want the conversation to go not just today, but 30-60 days from now. Don’t be afraid of the camera or being real. Just get out there and do it! Katie has a FREE content grid that she created that gives you about 30 ideas on what to post to Facebook for those of you wondering where to begin. Super helpful! Click HERE to get yours!    Show Features Here are some of the key takeaways youget from this episode. Biggest Mistake Agents & Brokers Make On Social MediaHow to Develop a Larger FollowingThe Value of Facebook Live for Real EstateTwo Key Components to Social Media

It’s time to Fire Up! with Katie Lance… Katie is the Founder of Katie Lance Consulting – a social media and marketing firm. Katie’s clients include companies such as RE/MAX International, DocuSign, RPM Mortgage, SmartZip and many others. She is also a frequent keynote speaker, a... The post Chat with Katie Lance appeared first on Debra Trappen.

Join Katie as she shares how she got started in the industry, her time at Inman, and how she started her consulting company...