SEO and online marketing

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The founder of rankscanner.com delivers weekly episodes of news, rumours and announcements that influences SEO and how the daily practice of online marketing develops. The chronicles of SEO and online marketing, with frequent new episodes that talk about well known issues in the world of SEO, linkbu…

RankScanner


    • Sep 8, 2016 LATEST EPISODE
    • infrequent NEW EPISODES
    • 3m AVG DURATION
    • 10 EPISODES


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    Latest episodes from SEO and online marketing

    Baidu takes China over Google - Or do they?!

    Play Episode Listen Later Sep 8, 2016 4:49


    Baidu has long been the preferred search engine in China, and it looks like it is still going to be like that. But how did Google “let” this happen, and is it even worth it to do SEO for the Chinese Google? Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/google-has-problems-in-south-korea-naver-is-leading-by-a-lot https://soundcloud.com/rankscanner/google-changes-title-tag-description-lengths-again What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Google has problems in South Korea?! Naver is leading by A LOT

    Play Episode Listen Later Aug 26, 2016 4:39


    The main South Korean search engine is outcompeting Google locally, and not just just by a small margin, but probably by more than any other search engine anywhere in the world. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/video-based-search-coming-soon-google-rumours-after-anvato-acquisition https://soundcloud.com/rankscanner/google-donald-trump-hillary-clinton What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Google changes title tag & description lengths… AGAIN

    Play Episode Listen Later Aug 18, 2016 4:07


    The recent changes from Google include adjustments to the length of title tags and META descriptions shown in the organic SERP, aka positions in Google’s Search engine.

    Video based search coming soon? Google rumours after Anvato acquisition

    Play Episode Listen Later Aug 11, 2016 3:09


    Will search engines be able to index and search video contents in the future? Google has made an acquisition that suggests they are moving in that direction, and we will briefly discuss what it could mean for SEO and search rankings. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/google-real-time-api-twitter https://soundcloud.com/rankscanner/rankbrains-algorithms-inside-googles-seo-brain What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Is Google Smashing Donald Trump while Favouring Hillary Clinton?!

    Play Episode Listen Later Aug 4, 2016 5:53


    Google has been accused of favouring certain search phrases in their autosuggestions, that make Hillary Clinton look good, while suggestions for Donald Trump are much more negatively phrased. Let’s analyse the accusations, and discuss how it could affect the SEO community and the market. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/seo-explained-does-anchor-text-still-matter https://soundcloud.com/rankscanner/google-real-time-api-twitter What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Will backlinks still be important in the future? | The future of SEO explained

    Play Episode Listen Later Aug 1, 2016 6:45


    We’ll discuss how important backlinks have been in search engine optimisation, and even go through the different methods SEO experts have utilised to gain links in the past, and how it has been abused. What is Google’s stand on the issue, and will they eventually abandon backlinks altogether, as a factor in their ranking algorithm? Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/seo-explained-does-anchor-text-still-matter https://soundcloud.com/rankscanner/google-real-time-api-twitter What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    SEO explained | Does Anchor Text Still Matter?

    Play Episode Listen Later Jul 28, 2016 2:37


    We take a close look at the development of linkbuilding, and why anchor text has been a very important factor in SEO and backlinks in the past, and further analyse whether or not anchor text still has a role to play in the SERPs and Google’s organic results. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/google-real-time-api-twitter https://soundcloud.com/rankscanner/rankbrains-algorithms-inside-googles-seo-brain What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Will the new RealTime API by Google win over Twitter?

    Play Episode Listen Later Jul 26, 2016 2:33


    A quick breakthrough of the new RealTime API which is being developed by Google, and what impact it might have on SEO and how content marketing is perceived in the future, as content will now be able to be published and indexed immediately - something most people use Twitter for today, so will Google become the new ruler of real-time updates? Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://soundcloud.com/rankscanner/rankbrains-algorithms-inside-googles-seo-brain https://www.rankscanner.com/blog/why-website-loading-speed-matters-and-how-you-can-fix-it/ What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    RankBrain’s algorithms | INSIDE GOOGLE’S SEO BRAIN

    Play Episode Listen Later Jul 25, 2016 3:02


    Today we are discussing the recently announced RankBrain and how it works with Google’s other SEO algorithm updates, such as the prominent Hummingbird, and what I think the function of RankBrain is now and what I think it could mean for the future. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://www.rankscanner.com/blog/advanced-seo-ranking-guide-how-to-get-great-rank-google/ https://soundcloud.com/rankscanner/introduction-to-rankscanner-podcast-real-talk-about-seo-google What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

    Introduction to RankScanner Podcast - Real Talk about SEO & Google

    Play Episode Listen Later Jul 23, 2016 0:49


    Welcome to the new podcast about SEO and Google, with all the latest rumours and speculation surrounding online marketing and the world of search engine optimisation. Please let us know about your questions and Twitter or in the comments below, and we will try to answer them in one of the upcoming podcasts. Check The Blog ► https://www.rankscanner.com/ You Might Also Like ▼ https://www.rankscanner.com/blog/all-the-seo-techniques-you-ever-need-to-know-about/ https://www.rankscanner.com/wordpress/ What would you like to know more about? Tweet or comment with your suggestions - I read them all! :-) Watch on YouTube ► https://www.youtube.com/RankScanner?sub_confirmation=1 Subscribe on iTunes ► https://itunes.apple.com/podcast/seo-and-online-marketing/id1138026057 Like on Facebook ► https://www.facebook.com/RankScanner Follow on Twitter ► https://twitter.com/RankScanner

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