Podcasts about SERPS

Hai ottimizzato tutto: categorie, schede prodotto, contenuti blog.Eppure il traffico organico non si comporta più come prima. Google AI Overviews risponde direttamente alle ricerche dei tuoi utenti — senza che debbano cliccare sul tuo sito. ChatGPT e Perplexity intercettano intenzioni d'acquisto che prima arrivavano da te organicamente.Ogni visita organica persa è CAC da recuperare con budget ADV.In questo episodio di E-Commerce Superheroes, Elena Zen — esperta SEO — spiega cosa sta succedendo davvero alla SEO nell'era dell'AI e, soprattutto, cosa fare adesso per non trovarsi indietro.→ Come l'AI sta ridisegnando le SERP e cosa significa concretamente per il tuo e-commerce → Quali strategie SEO reggono ancora — e quali è il momento di abbandonare → Come rendere i tuoi contenuti visibili anche ai nuovi motori AI → Da dove iniziare per proteggere il traffico organico senza aumentare lo spendingE-commerce Superheroes: Viaggiando tra pionieri e innovatori, le sfide e successi che hanno ridefinito il commercio elettronico

Chris Green joins Search with Candour to share his study on whether answering Google's “People Also Ask” (PAA) questions correlates with higher organic rankings.

In dieser SEOPRESSO-Livestream-Episode spricht Björn Darko mit Artur Kosch, Co-CEO und Mitgründer der kkp agency über KI-Automatisierung im SEO- und AI-Search-Umfeld. Im Mittelpunkt stehen Claude Code, MCPs, KI-Agenten und die Frage, wie sich Agenturarbeit dadurch grundlegend verändert.Artur erklärt, dass KI bei KKP kein zusätzliches Tool mehr ist, sondern zur zentralen Arbeitsumgebung geworden ist. Viele Aufgaben, die früher manuell, mit Make, n8n, Custom GPTs, Excel, Präsentationen oder klassischen SEO-Tools erledigt wurden, laufen heute über Claude Code, eigene Skills, Agenten und ein internes „KKP-Brain“.Besonders spannend sind die konkreten Workflows: KKP automatisiert Prompt Research, AI-Visibility-Analysen, Sentiment-Auswertungen, Content-Erstellung, Digital-PR-Kampagnen und sogar Landingpages. Dabei zeigt Artur, dass es in AI Search nicht reicht, einfach nur von KI-Systemen erwähnt zu werden. Entscheidend ist, ob eine Marke positiv empfohlen wird und im Vergleich zur Konkurrenz überzeugt.Die Episode macht deutlich: KI ersetzt nicht einfach Menschen, sondern verschiebt ihre Rolle. Weniger manuelle Fleißarbeit, mehr Strategie, Qualitätskontrolle, Kundenverständnis und Bewertung der Ergebnisse.Takeaways:KI ist ein Systemwechsel, kein Tool-UpgradeClaude Code ist bei KKP nicht nur ein weiteres Tool, sondern die zentrale Infrastruktur für viele SEO-, Content- und AI-Search-Prozesse.Prompt Research muss datenbasiert seinPrompts einfach zu erfinden, ist laut Artur fahrlässig. KKP nutzt Keywords, Synonyme, Query Fanouts und Clustering, um relevante Prompts systematisch abzuleiten.AI Visibility braucht SentimentEine Brand kann sichtbar sein und trotzdem verlieren, wenn sie von KI-Systemen im Vergleich zur Konkurrenz negativ oder nur eingeschränkt empfohlen wird.MCPs machen Automatisierung skalierbarÜber MCPs wie DataForSEO oder Statista greifen die Workflows auf Crawling-Daten, SERPs, Trends, Statistiken und Quellen zu.Content entsteht aus Daten, nicht aus BauchgefühlGute KI-Workflows verbinden Brand Guidelines, Produktdaten, SERP-Analysen, LLM-Antworten, TF-IDF-Daten und Deep Research.Menschen bleiben wichtigStrategie, Einordnung, Kundenkommunikation, Qualitätssicherung und fachliche Bewertung werden wichtiger als reine operative Umsetzung.Agenturarbeit wird outputstärkerArtur beschreibt, dass sich der Output deutlich erhöht hat. Entscheidend bleibt aber, Ergebnisse zu liefern statt nur Analysen, Folien oder Tabellen.Kapitelmarken00:00 Intro & Vorstellung von Artur Kosch03:15 Warum KI für KKP ein Systemwechsel ist05:34 Claude Code vs. Make, n8n und Custom GPTs07:40 Mindset Shift in der Agenturarbeit10:34 AI Visibility messen: Warum eigene Reports entstehen12:26 Prompt Research, Synonyme und Query Fanouts20:06 Reporting über ChatGPT, AI Mode, AI Overviews und Perplexity24:14 Welche Modelle werden abgefragt?25:00 Sentiment Deep Dive: Warum Erwähnung nicht reicht28:56 Digital PR und Social Listening mit KI31:00 Automatisierte Kampagnen und Content Assets33:12 Landingpages in Minuten statt Wochen36:04 Content Workflows mit Guidelines, SERPs und Deep Research40:39 Beispiel: KI-generierter Ratgebertext43:46 Daily Routine in einer KI-zentrierten Agentur46:34 Warum KKP trotz Automatisierung weiter einstellt48:50 Kosten und Tooling rund um Claude Code50:33 Braucht man künftig noch klassische CMS?53:17 DataForSEO, Agentur-Brain und Skill-Setup54:39 MCP vs. API55:13 Qualitätssicherung und Versionierung57:42 Abschluss & Hinweis auf SISTRIX MCP / Prompt Research

Diese Podcast-Folge ist ein Pflicht-Listen für alle Online-Marketer:innen, die verstehen wollen, wie GEO die Spielregeln der organischen Sichtbarkeit verändert – und wie Du Deine Inhalte so positionierst, dass KI-Systeme Dich bevorzugt zitieren. Mario Jung (OMT GmbH) spricht mit Lorenz Thaden (Seiten-Werk GmbH) über die nächste Stufe von Search Engine Optimization (SEO) – GEO. GEO verstehen: Warum der Begriff gerade explodiert GEO („Generative Engine Optimization“) wird als nächste Evolutionsstufe nach SEO gehandelt – und das aus gutem Grund. Während SEO Suchmaschinen optimiert, zielt GEO darauf ab, in KI-Antworten sichtbar zu werden, also dort, wo Nutzer:innen zunehmend ihre Fragen stellen. Trotzdem bleibt vieles gleich: Struktur, Expertise, klare Signale. Der Unterschied liegt im Output-Kanal – statt SERPs optimierst Du für KI-Modelle. Beide Disziplinen werden parallel existieren, aber GEO wird schnell zum Pflichtbestandteil jeder Content-Strategie. Sichtbarkeit in KI-Systemen: Was jetzt wirklich zählt Wenn Unternehmen heute starten wollen, empfiehlt Lorenz Thaden vor allem eines: Strukturierte, zitierfähige Inhalte, die KI-Systeme leicht verarbeiten können. Dazu gehören: • Klare, eindeutige Antworten auf konkrete Fragen • Saubere Informationsarchitektur (FAQ-Cluster, definierte Begriffe, eindeutige Claims) • Primärquellen-Charakter statt weichgespülter Marketingtexte Fehler, die viele aktuell machen: Sie optimieren „wie immer“, produzieren generischen Content oder versuchen, KI-Systeme auszutricksen. GEO funktioniert aber nur, wenn Du echten Mehrwert lieferst und Deine Inhalte technisch wie semantisch sauber aufbereitest. GEO messen: KPIs jenseits der klassischen SERPs GEO-Erfolg misst Du nicht über Rankings, sondern über Zitierhäufigkeit, Erwähnungen in KI-Antworten, Traffic-Qualität und Lead-Impact. Klassisches SEO-Tracking stößt an Grenzen, weil KI-Systeme Suchprozesse verschieben. Die Herausforderung: Du siehst nicht mehr, wo Du rankst – sondern ob Du in Antworten vorkommst. GEO im B2B: Relevanz, Fehler und Lead Intelligence GEO ist nicht für jede Branche gleich relevant, aber überall dort, wo komplexe Entscheidungen getroffen werden, wird es schnell zum Gamechanger. Die größten Fehler im B2B: • Websites ohne klare Conversion-Logik • Inhalte, die nicht auf Entscheider:innen ausgerichtet sind • Fehlende Lead-Intelligence Tools wie Leadinfo oder Salesviewer helfen, anonyme Besucher:innen zu identifizieren und echte Sales-Signale sichtbar zu machen – ein massiver Vorteil im B2B. Wenn Du verstehen willst, wie GEO Deine Sichtbarkeit in einer KI-geprägten Suchwelt sichert – und welche konkreten Schritte Du jetzt gehen solltest – dann hör Dir unbedingt die komplette Podcast-Folge mit Mario Jung und Lorenz Thaden an. Hol Dir den Wissensvorsprung, bevor Deine Konkurrenz es tut.

Discover the SEO content frameworks that will dominate 2026 rankings. We break down semantic optimization, SERP analysis strategies, and how to scale high-quality content production without losing the human touch that readers and search engines demand. Wisewand City: Aulnay-sous-Bois Address: 7 Place de l'Hôtel de ville Website: https://wisewand.ai/

Retrouvez tous les épisodes de mon podcast Les Petites Histoires du SEO et du GEO sur mon site : https://julien-gourdon.fr/podcast-seoJ'ai longtemps cru que l'intelligence artificielle allait me permettre de produire plus, plus vite, et de gagner en visibilité sur Google.Et pendant un temps, ça a semblé fonctionner.Mais avec le recul, j'ai compris que mon erreur n'était pas d'utiliser l'IA. Mon erreur était de croire qu'un bon process suffisait à produire un bon contenu.Dans cet épisode, je reviens sur ce piège dans lequel je suis tombé : générer des articles à partir de la SERP, enrichir les briefs avec du NLP, automatiser la rédaction, scorer les contenus… tout cela pour finalement produire des pages qui répétaient ce que d'autres avaient déjà dit.Aujourd'hui, je pense qu'il faut faire l'inverse de ce que beaucoup ont fait depuis 2022 : produire moins, mais produire mieux. Avec plus d'expérience, plus d'opinion, plus de preuves, plus de profondeur.Et cette logique vaut aussi pour la visibilité dans les moteurs IA comme ChatGPT, Perplexity ou Google AI Overviews : ce n'est pas la structure seule qui fera la différence, mais la qualité réelle de ce que vous avez à dire.Dans cet épisode, je parle de SEO, de contenu IA, de scaled content abuse, de GEO, et surtout d'un changement de méthode devenu indispensable.Au programme :– Pourquoi l'IA donne l'illusion de pouvoir produire à l'infini– Pourquoi les contenus générés à partir de la SERP finissent souvent par se ressembler– Ce que Google attend vraiment derrière la notion de contenu utile– Pourquoi produire plus peut dégrader la qualité globale d'un site– Pourquoi le GEO ne sauvera pas les contenus interchangeables– Pourquoi j'ai décidé de produire moins pour produire mieux

Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May.He highlights Google testing AI Mode directly in the “All” tab, AI Mode's agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google's Audio Overviews appearing on SERPs beyond Search Labs.He also discusses Google's official guidance on building agent-friendly websites—how agents use screenshots, raw HTML, and the accessibility tree—and notes Gemini in Chrome rolling out worldwide, potentially boosting Gemini adoption.Google tests AI Mode in the main search tab - https://brodieclark.com/notes/#apr-2026 Google Search Console impressions error - https://xcancel.com/brodieseo/status/2040311550406472112 Agentic restaurant bookings - https://xcancel.com/Google/status/2042626811083853857 AI Mode can open in side-by-side view - https://blog.google/products-and-platforms/products/search/ai-mode-chrome/ Google tests Audio Overviews - https://www.seroundtable.com/google-testing-audio-overviews-wild-41207.html How to build agent-friendly websites - https://web.dev/articles/ai-agent-site-ux Gemini in Chrome - https://www.linkedin.com/posts/nataliawitczyk_yes-gemini-integrated-in-chrome-is-now-rolling-activity-7456789716202508288-He8k/Get your tickets for SearchNorwichXL: https://searchnorwich.org/ Time stamps00:00 Intro01:22 AI Mode hits main search tab05:38 Search Console impressions bug07:35 AI restaurant booking agents11:09 AI Mode adds split-screen mode in Chrome18:47 Audio Overviews on SERPs21:51 How to build agent-friendly websites30:15 Gemini in Chrome goes global38:28 Wrap up

In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.   In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution. The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.   TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10's TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.   The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.   In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss: 00:00 - Introduction 01:37 - Destaney Wishon: AMC Audience Strategy 05:48 - Ritu Java: AI keyword and PPC Hacks 15:38 - Adrienne Van Nimer: Image Testing Workflow 19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips 26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy 34:58 - Kamaljit Singh: Main Image Testing Tip 41:11 - Leo Sgovio: External Traffic and Listings Strategy 52:39 - Delaney Del Mundo: Deals and Market Insights

Jack Chambers-Ward and Mark Williams-Cook are back in the Candour studio to discuss if People Also Ask questions improve rankings and Google's recent crackdown on self-promotional listicles.Sponsored by TrendosNo demo required. No paywall. Free plan available.Check your brand's AI visibility now → Trendos.comThey discuss a Chris Green study using AlsoAsked API, SERP scraping, and OpenAI to score whether top-20 ranking pages fully/partially answer related People Also Ask questions, finding a strong correlation in the top five positions, strongest for commercial/transactional queries and weaker for informational/navigational.The conversation shifts to geographic personalisation in search and AlsoAsked's city-based selector, plus upcoming talks referencing regional question differences. They then cover major traffic losses seen around late January for sites relying on self-promotional “best X” listicles and programmatic comparison pages, noting some core product pages survived while other pages were suppressed.Chris Green's AlsoAsked study:https://alsoasked.com/insights/paa-ranking-correlation https://www.youtube.com/watch?v=_9dfEjlmZx0 Time stamps00:00 Introduction01:18 Back in the studio with Mark02:48 PAA study setup06:03 Methodology and scoring08:10 Why commercial queries win11:58 Regional PAA insights16:40 Sponsor: Trendos20:39 Listicle crackdown begins23:37 Self promo listicles26:15 Traffic drop fallout28:57 Honesty beats hype31:25 Gemini warning cards34:17 No awards strategy37:37 Fan out award signals41:56 Wrap up and upcoming events

In this episode of The Ross Simmonds Show, Ross breaks down why OpenAI and HubSpot's media acquisitions this quarter aren't about content quality. They're about owning distribution. He connects the dots on what this land grab means for every B2B marketer and how to apply the same strategy without a billion-dollar balance sheet. Key Takeaways and Insights: 1. Media Acquisition Is the New Moat - OpenAI and HubSpot made bold media acquisitions in the same quarter. This isn't about content quality. It's about owning the rooms where buying decisions happen. - Distribution is leverage. And leverage compounds. The brands that win will own the audience, not just the message. 2. The Land Grab Has Already Started - Penn bought Barstool. HubSpot acquired The Hustle and Starter Story. Robinhood built a media empire. Plaid acquired fintech media to own operator attention. - The cadence of these deals is accelerating. This is not a trend. It's a land grab and most B2B teams haven't noticed. 3. Super Bowl Ads vs. Owned Attention - $27M buys six Super Bowl ads that disappear in 30 seconds. The same capital can buy a media asset with daily access to your exact ICP. - Most teams rent attention. The best operators own it. Predictable pipeline starts with predictable distribution. 4. Google's AI Shift Changes the Game - AI Overviews are reducing clicks to traditional search results while Google embeds YouTube directly into the SERP. - Media value is no longer just blog rankings. It's multimedia presence. Visibility now requires platform-native authority. 5. You Cannot Game LLM Visibility - Traditional SEO could be manipulated with backlinks and paid boosts. AI visibility requires real brand equity and positive sentiment. - LLMs train on authority signals across media properties. If you want to show up in AI answers, you must be worth citing. 6. Brand Equity Beats Editorial Independence - Acquired media serves stakeholders. Narrative shapes culture and buying media shapes narrative. - Read content with context. Ownership matters. Content influence increasingly flows through owned channels. 7. The 4 Distribution Questions Every Marketer Should Ask - Which newsletter has the audience you wish you had? Which creator has your buyers' trust? What shows does your ICP consume weekly? What niche media opportunity is still wide open? - Use LLMs and audience intelligence tools to find answers faster. The operators asking these questions now are building moats everyone else will pay to access later. 8. How to Build a Media Engine Without Buying One - Start one channel and let patience compound. Sponsor niche newsletters instead of chasing giants. Partner with trusted creators via revenue share, salary, or equity. - In the AI era, content is cheap. Reputation and distribution are scarce. Build accordingly. 9. Three Predictions for the Next Decade - By 2035, every unicorn B2B company will own a media property. Newsletter and YouTube network valuations will triple as LLM visibility becomes priced in. - Agencies will survive by brokering, building, or optimizing media ecosystems, not just producing content. 10. Distribution Is the Last Moat Standing - AI commoditized content creation. The advantage shifts to those who control reach. A true content moat goes beyond your domain. - Visibility is engineered, not hoped for. The window to build that moat cheaply is closing fast. Resources & Tools:

In this episode of The Ross Simmonds Show, Ross drops new research across 8,566 high-priority B2B SaaS keywords that reveals how Reddit is quietly dominating bottom-of-funnel search, including the most expensive CPC terms in your Google Ads account. He breaks down what the data actually means for your pipeline and the exact playbook operators need to respond before the gap widens further. Key Takeaways and Insights: 1. How Reddit Changed the SEO Game -Google elevated user-generated content after seeing demand for people-first answers, and Reddit threads now outrank product and category pages across B2B SaaS. -Traditional SEO playbooks built on volume and backlinks are losing ground. The shift is not theoretical. It is happening in your highest-value queries right now. 2. The Scoreboard: Reddit's Share of the Top 3 -Reddit commands 40 to 45 percent of top-three rankings across most B2B SaaS verticals. In three of four industries analyzed, Reddit consistently beat all competitors. -Even established review sites are losing ground to subreddit threads. The brands still ignoring this are handing over pipeline. 3. Myth: Reddit Only Wins on Review Terms -Reddit wins 94 percent of the time for "best software" queries, but 77 percent of Reddit's wins come from non-review, demand-gen keywords. -Reddit is not just stealing review traffic. It is influencing pipeline at every stage of the buyer journey. 4. The CPC Paradox -At $15 to $20 CPC, Reddit wins 45 percent of the time. At $50-plus CPC, that number hits 67 percent. -You are paying $50 per click while a two-year-old Reddit thread captures the organic click above you. 5. Authority Alone Does Not Win Anymore -High domain authority no longer guarantees rankings. Brands that win build long-tail infrastructure aligned to real customer queries. -Long-tail blog content consistently outperforms thin category pages. The edge goes to operators who build depth, not just links. 6. Subreddits Are the Real Competitors -It is not Reddit as a monolith. It is specific communities. The CRM subreddit showed a 49 percent win rate. r/EmailMarketing hit 68 percent. r/SmallBusiness drove nearly 141K monthly searches across tracked queries. -One subreddit can dominate an entire B2B category. These are your real competitors. 7. Long-Tail Is Where Reddit Dominates -For keywords with six or more words, Reddit's win rate hits 87 percent. Years of user questions created a library of hyper-specific content that is nearly impossible to replicate overnight. -That long-tail depth fuels both Google rankings and LLM citations. If you are not building long-tail assets, you are invisible in AI search. 8. Reddit Now Shapes LLM Visibility -B2B buyers use peers, communities, and LLMs to validate decisions, and LLMs are citing Reddit more than ever. -If you are absent from key subreddits, you likely do not exist in AI-generated answers either. Reddit presence influences both the SERP and the model. 9. The Operator Playbook for Winning on Reddit -Run a keyword gap analysis against reddit.com. Identify three to five subreddits consistently outranking you. Engage with value, not pitches. Earn credibility first. -Invest in high-quality educational content and measure sentiment and LLM visibility as part of your growth system. This is how you build presence that compounds. Resources & Tools:

Google still matters—big time—but winning there is no longer enough. Buyers now discover, compare, and decide across Google, AI answers, social feeds, maps, videos, and reviews. In 267 – Fractured Search, Ian Cantle, Ken Tucker, Paul Barthel, and Jeff Stec break down how search has expanded—and exactly how small businesses can adapt to be found, trusted, and chosen in this new reality.

Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit.Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensive SEO toolsets with over $100 million in annual revenue. He's been with Ahrefs for over a decade, helping shape its evolution from a backlink analysis tool to a full marketing suite.In this solo Q&A episode, Tim reveals why Ahrefs has no acquisition plans, which tools generate the most usage (Site Explorer dominates by 3x), and why they're betting big on API expansion for the "wipe coding" revolution. He also shares candid thoughts on competing with Semrush and explains why Brand Radar crossed $10M ARR in just 5 months.Here's what you'll learn in this episode:(00:00) Intro(00:27) Any plans for acquisitions in 2026? (from Bilal Malik)(01:13) Which are the most vs least used Ahrefs features? (from Vimala Ellappan)(08:44) What is the most underrated Ahrefs feature? (from Kristiina Jannus)(10:48) How does Tim use Ahrefs for AI visibility tracking? (from Ayesha Asif)(13:33) How does Ahrefs fit into the modern demand engine? (from Gayle Kalvert)(17:18) How is Ahrefs looking at first vs third-party data? (from Hawrry Bhattarai)(21:27) Which SEO basic skills would Tim embed in LLMs? (from Laiba Naveed)(23:30) Which Semrush feature does Tim envy most? (from Coen Commijs)(25:59) If Ahrefs exists, what problem is Semrush trying to solve? (from Ashish Singh)(27:18) What's the update on ranking data beyond position 10? (from Mia Wolf)(29:21) How does Ahrefs plan to capture future SERP features? (from Alex Nguyen)(31:05) How do you balance evergreen content with fast-moving trends? (from Esther Dien)(34:24) What are your SEO predictions for 2026? (from Nick Malekos)(35:54) Where do you plan for Ahrefs to be in 5 years? (from Ivan Palii)(37:50) What's your POV on the Indian market? (from Aryan Jalan)We hope you enjoyed this episode of Ahrefs Podcast! Be sure to follow and share with a friend.Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:ChatGPT vs Google: https://chatgpt-vs-google.com/Ahrefs: https://ahrefs.com

Andrew ditched Cursor for Claude Max and the economics made it an easy call. In this episode they get into the Meta Monster pivot toward content optimization, why Claude hallucinated an entire Wix API, and what the switch to Conductor actually looks like day to day. Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript: 00:00.47SeanCool. Thanks. What's up?00:03.03AndrewNot much. I haven't seen you in like three fucking months.00:06.58SeanYeah.00:06.74AndrewHow are you?00:08.06Seanah I'm good. Q1 is finally over. RSA is finally over. So now it's time to worry about Black Hat.00:15.45AndrewJesus.00:17.14Seanum But.00:19.03AndrewQ1 being finally over means we're like even closer to the death day for Metamonster.00:19.26Seanah00:25.67SeanOh, yeah. Yeah, yeah.00:27.03AndrewHave I told you this, that like Austin and I were like, if if it's not working by the middle of the summer, we're gonna, we need to like pull the plug.00:34.90SeanYou have. You have. yeah What would you do if you pulled the plug? Would you start a new thing, or can I finally hire you again?00:43.25AndrewDude, i I have, I don't know, is the short answer, but I have lots of thoughts. Like part of me wants to to buy a trad business, which is what I've been calling brick and mortar businesses lately.00:53.78AndrewAnd every time I say it, it makes people cringe, which is why I continue to say it.00:56.04SeanThat's horrible. du't That's disgusting. Mexico City is changing you. i can't believe you'd say that.01:02.13AndrewWhoa, whoa, whoa, whoa, whoa.01:03.16Seanforpin01:05.14AndrewNo, that's just me having a stupid sense of humor. You can't blame Mexico City for that.01:07.90SeanNo, no, it's good.01:09.10AndrewMexico City way too beautiful a place to blame for that.01:09.88SeanIt's good. Speaking, speaking of trad related things, have you seen the documentary?01:14.26AndrewOh God, where is this going?01:18.45SeanHave you been, ah have you been, ah did you watch the Manosphere documentary on Netflix with Louis Thoreau?01:24.79AndrewNo, but my little sister did and she was like, you have to watch it.01:28.22SeanIt's so good.01:28.28AndrewAnd i I haven't watched it yet. Yeah.01:30.15SeanIt's so good. It's all Ben and I could talk about at RSA.01:34.26AndrewNice.01:34.32SeanSorry.01:35.00AndrewHave you seen Project Hail Mary yet?01:37.11SeanNo, I hear it's good, but i don't know what it's about.01:38.71AndrewI hear it's really good. Yeah. Oh, you didn't read the book?01:42.21SeanNo, I don't read.01:43.86AndrewI forgot.01:44.73Seanyeah i think I think if all books were in AI chat bubbles, I would read all of it, but they're not. so that's01:52.77AndrewThat's the lamest thing you've ever said to me. It's almost as bad as trad businesses.01:59.32Seanit's It's probably worse.02:02.68Seanum How you been?02:03.89AndrewDude, I've been good.02:04.43SeanHow's life?02:06.32Andrewum We are working on a pivot for Metamonster. i am becoming, I'm embracing the fully AI-pilled by boy life.02:10.74SeanOK.02:18.71SeanOK.02:18.81Andrewum i still love Mexico. Yeah.02:23.66SeanGood.02:26.68Andrewyeah02:28.11SeanOK, can you tell me, can you just tell me what you're pivoting to before I like rip my hair out? Because I really need you to build some features at the moment.02:35.48AndrewSo it's I call it a pivot part somewhat facetiously. um02:39.31SeanOK.02:40.45Andrewwe're We're not really pivoting, like the tool is still going to work the same way it does now, um but we're going deep on content optimization.02:46.03SeanCool.02:51.03AndrewSo we're building we're building a single page view where you can still update metadata, but we also do SERP analysis and content recommendations for you and help you auto apply them.03:04.79Andrewum And so we're we're going to be adjusting our positioning to more directly take on ClearScope and Surfer. um03:15.96Seanand air ops.03:16.09AndrewSo the Yeah, air ops a little bit. I think of air ops as a little bit different. I think of air ops more as content orchestration, um like generate content at scale, whereas we're more content optimization.03:30.78AndrewSo like take your existing content or like new pieces of content and help you optimize it. Yeah.03:38.01SeanSick.03:39.39AndrewYep.03:40.43SeanCool.03:40.44Andrewum03:41.18Seanis Is this like a like like an editor that I'm writing in? And then, OK, cool. And then you can publish the web flow.03:49.05Andrewah Yeah, yeah, yeah, yeah.03:50.40SeanOh, good, good, good, good.03:50.74AndrewTotally, totally.03:52.44SeanYou should do it. You should do it so I can use it. i don't I don't care.03:55.22AndrewYeah.03:56.00SeanNo. What?03:56.73AndrewSo, the um I, did you see my LinkedIn post by chance? Dude, I spent like half of last week vibing with Claude on a Wix integration, and then I finally go to test it.04:13.21Andrewit It shouldn't have taken me a a whole week to test it. I just got distracted by like three other things. um And I finally go to test it, and I'm like, huh, it's not working. Why isn't it working?04:23.70AndrewAnd Claude goes, oh yeah, the Wix API I was using was purely speculative. Like, I just made it up. I was like, motherfucker Are you fucking kidding me? um And it turns out like Wix, like Squarespace does not support us updating SEO metadata for anything except blog posts. So I just scrapped the whole thing and was like, fuck this.04:48.31Andrewum04:49.72SeanWell, but you could do like cloud code browser use types of things to like manually.04:55.80AndrewI could and I did and it took for fucking ever. It took like two hours to update 30 pages. It was painfully slow and eventually ran out of context.05:04.43SeanGotcha.05:07.72SeanGotcha.05:07.77Andrewum05:08.57SeanDamn.05:08.92AndrewAnd I was just like, this is horrible. um So ah yeah, my hope is that like Wix and Squarespace wake the fuck up and realize what century they're living in and build a decent hal...

[Expertpanelen] Avsnitt 155 med Elliot Holmberg, paid search-specialist på Beet, om de senaste och viktigaste händelserna inom paid search och performance marketing. Allt från det tysta skiftet i Googles sökresultat sedan oktober där annonser smälter in bland organiska länkar till en uppdatering om ChatGPT Ads och vad vi faktiskt vet hittills. Vi går också igenom rapporten The State of PPC 2026 och varför 53 procent av branschen tycker att performance marketing har blivit svårare trots all automation och AI. Du får dessutom höra om: Balansen mellan betalt och organiskt i serpen Varför brand bidding blivit affärskritiskt i Google Ads 60 dollar CPM och CSV-filer med ChatGPT Ads Varför ChatGPT Ads kan ge oss värdefull data Hur PPC-rapporten visar en tydlig inhousing-trend Bildskapande med Nano Banana 2 och i Google Ads Vad nya Text Guidelines i AI Max innebär Om gästen Elliot Holmberg är team lead och senior paid search-specialist på byrån Beet och gör i det här avsnittet sin poddpremiär. Han kliver in i poddens expertpanel som ersättare för Kevin Wahlström. Med en bakgrund från byråsidan har Elliot byggt upp en bred erfarenhet och arbetar idag med allt från nischade B2B-bolag till några av Sveriges största e-handlare. Tidsstämplar [02:04] Googles SERP har förändrats i tysthet. Sedan oktober ser betalda resultat ut som organiska länkar. Vi går igenom vad det betyder för CTR, brand bidding och din annonsstrategi. [19:00] Det senaste kring ChatGPT Ads. Allt vi vet just nu om annonser i ChatGPT, formaten, prissättningen, CSV-filerna och vad det här betyder för svenska annonsörer som väntar på Europa-lansering. [35:09] Insikter från The State of PPC 2026. Vi går igenom branschens största PPC-undersökning och diskuterar varför 53 procent tycker att performance marketing blivit svårare trots automation och AI. [49:28]  Lightning round om det senaste inom paid search. Nano Banana 2 direkt i plattformen, nya Text Guidelines för AI Max och att Google börjar generera ljud för tysta Performance Max-videos automatiskt. Länkar Elliot Holmberg på LinkedInBeet (webbsida) We're improving navigation and introducing a new control for ads on Google Search – Google Blog (artikel) The New Google Search Ad Layout Is Causing Accidental Clicks – Search Engine Roundtable (artikel) Testing ads in ChatGPT – OpenAI (artikel) ChatGPT ads spotted and they are quite aggressive – Search Engine Land (artikel) ChatGPT ads pilot leaves advertisers without proof of ROI – Search Engine Land (artikel)  OpenAI is Testing An Ads Manager – Adweek (artikel)  Perplexity stops testing advertising – Search Engine Land (artikel)  The Thinking Behind Ads in ChatGPT – OpenAI Podcast (podcast) The State of PPC – Global Report 2026 – PPCsurvey.com (rapport) Nano Banana 2: Combining Pro capabilities with lightning-fast speed – Google Blog (artikel)  We're expanding beta access to text guidelines for all advertisers globally in AI Max – Google Blog (artikel) Google Ads adds AI voice-over to Performance Max video ads – Search Engine Land (artikel)

In this episode of The Ross Simmonds Show, Ross makes the case that AI visibility isn't a new game — it's the result of a decade of distribution compounding in plain sight. He breaks down why CREAM is dead, why D.R.E.A.M. wins, and exactly which channels, from Reddit to YouTube to review sites, are shaping what Google AI Overviews, ChatGPT, and Perplexity actually cite. Key Takeaways and Insights: The 10-Year Head Start Most Brands Missed AI visibility didn't start with ChatGPT. It started with consistent content distribution years before LLMs entered the conversation. The brands winning in AI-powered search today built authority everywhere, early. Momentum favors those who showed up first and often. CREAM Is Dead. DREAM Wins. "Content Rules Everything Around Me" is outdated. Distribution Rules Everything Around Me is the new mandate. Creation is easier than ever. Attention is not. Visibility in AI systems is engineered through amplification, not hope. Google Is Still the Dominant AI Platform The most-used AI discovery engine isn't ChatGPT or Perplexity. It's Google, and millions use it daily without realizing they're inside an AI-powered experience. AI Overviews shape answers before users ever see the 10 blue links. The goal is to influence the answer, not just the ranking. SEO Isn't Dead. It's a Distribution Channel. SEO remains critical for bottom-of-funnel and transactional queries. Double E-E-A-T, Experience, Expertise, Authority, Trust, matters more than ever. Most teams optimize pages. The best teams optimize ecosystems. Reddit's B2B Takeover Reddit now dominates high-CPC, long-tail, and commercial-intent SERPs and is generating millions of citations inside Google AI Overviews and LLM responses. The strategy: organic participation through authentic, useful answers in the right subreddits, and paid capture of high-intent users already validating buying decisions. YouTube as a Search Weapon Google prioritizes YouTube in AI results because it's inside their ecosystem, and AI Overviews are increasingly embedding video responses. If you'd write a blog post about it, you should consider filming it. Influencer collaborations can shift SERP narratives faster than most teams realize. Review Sites and Third-Party Validation G2, Capterra, TrustRadius, Yelp, and TripAdvisor are high-trust sources that LLMs actively pull from. Reviews and awards influence AI credibility signals directly. Fill out every field. Encourage every review. Do the unsexy work, because LLMs do. Offsite Mentions and Digital PR as AI Fuel Inside LLMs, brand mentions matter, not just backlinks. Guest posts, podcasts, newsletters, and press build the narrative association that shapes AI understanding. Repeated brand and category pairing across the web is how you train AI to associate you with your space. Marketing is distributed storytelling at scale. The Modern Distribution Stack SEO foundation. Reddit, organic and paid. YouTube strategy. Review site optimization. Offsite mentions and digital PR. Your website is one node in the system, not the whole system. Resources & Tools:

In this episode of The Ross Simmonds Show, Ross sits down with Britney Muller, AI educator and founder of Orange Labs, to unpack what marketers are getting wrong about large language models, why reverse engineering ChatGPT is a dead end, and how to build real leverage in a probabilistic world. From practical AI workflows to the ethical risks shaping the future of the industry, this is a first-principles breakdown of what actually matters next. Key Takeaways and Insights: 1. AI is not search, it is a different machine entirely - LLMs are probabilistic word prediction systems, not ranking engines. There are no ranking factors inside ChatGPT and no URLs in its training data. - Most marketers are forcing AI into an outdated SEO mental model, and new technology requires a new framework. 2. Understanding RAG and how visibility actually works - LLMs are often paired with real-time search to stay current, but the core model and the retrieval layer are two separate systems. - Visibility in AI requires influence across both training data and search ecosystems, and SEO still matters even as the mechanics are shifting. 3. Brand mentions over backlinks - LLMs magnify what appears most frequently in training data, which means contextual brand mentions are becoming leverage. - One startup paid for brand mentions on commonly retrieved URLs rather than links and it worked. Distribution across relevant conversations increases the probability of surfacing. 4. Why you cannot reverse engineer LLMs - There is no deterministic ranking system to hack. Outputs vary across identical prompts because of probabilistic modeling. - Most AI tracking tools rely on synthetic prompts and crude metrics. Guarantees in GEO are dangerous and honesty builds trust. 5. Build your own AI tracking stack - Internal tools are now cheaper and more powerful than off-the-shelf platforms. Running prompts multiple times per day allows teams to measure probability ranges. - APIs allow thousands of queries at minimal cost. Control your data and do not outsource your intelligence. 6. Real AI workflows built by marketers - Competitive engagement scraping combined with AI-personalized outreach is producing 80 percent response rates. HARO filtering systems can now auto-draft responses inside Slack in real time. - The common thread across every workflow that works is the same: start with a clear problem, then layer in AI. 7. AI as personal leverage - Brittany used ChatGPT to win a home bidding war with a personalized letter and reframed a payment dispute email as a lawyer, which resulted in payment within 30 minutes. - AI is not just marketing leverage. It is life leverage. Literacy creates power. 8. Is SEO dead? Not quite. - Google patents suggest AI-first interfaces may replace traditional SERPs, and organic traffic levels will likely not return to pre-AI highs. - The pie may shrink but search will not disappear. Off-site distribution and social proof will matter more than ever. 9. The ethical risks of AI power - A small group of decision-makers controls foundational AI systems, and the incentives in place favor hype cycles and growth over accountability. - Reinforcement learning optimizes for pleasing users, not truth. AI literacy must include understanding bias and power structures. 10. The rise of AI agents - Early agents were mostly hype, but new iterations like Claude Chrome integrations can now visually interpret and act inside browsers using screenshot-based reasoning. -The future of marketing may involve AI transacting on behalf of users entirely, and execution changes workflows. Resources & Tools:

Ask Me Your SEO Questions!Ranking #1 on Google used to be the ultimate SEO goal as a small business website. You hit the top spot, traffic floods in, job done.But in 2026? That #1 ranking might sit under AI Overviews, Reddit threads, YouTube videos, shopping ads, People Also Ask boxes and four sponsored listings.In this Beginner's SEO Podcast episode, I break down why the old “rank #1 and win” mindset is outdated, what's actually happening on modern SERPs, and how to shift your SEO strategy so you're not chasing a metric that doesn't guarantee clicks anymore.If you care about traffic, leads and sales (not vanity rankings), this one's for you! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today's blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you've noticed fewer clicks, fewer calls, or less obvious ROI even when you're “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies.We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You'll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery.Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review

Does AI know your brand exists? If you're not appearing in AI responses, even if you're on top of SERP results, you're invisible to your prospective customers. Tune in to find out how to remain visible and relevant.More at https://aipresence.app/ AI Presence City: Florence Address: 1601 Spruce St. Website: https://aipresence.app Phone: +1 800-899-1971 Email: bryant.harper.im@gmail.com

In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Campaigns for Pest Control Marketing.Most pest control marketing doesn't fail because the ideas are bad—it fails because the campaigns aren't planned, executed consistently, or measured the right way.In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.You'll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what's working, what's wasting money, and what to scale next.How to plan campaigns so every channel supports the same offer, audience, and call-to-actionThe 5 essentials every campaign must have before you launch (so you can measure ROI)How to track and measure offline marketing like door hangers, EDDM, and truck wrapsWhat to watch in Google LSA and Google PPC to determine lead quality—not just volumeWhy lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign successThe “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channelHow to think about long-term organic growth as the SERP changes with AI answers and reduced clicksThe difference between short-term demand capture (paid) and long-term compounding growth (organic + brand)You don't need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious.If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what's still working for clinics, and where you should focus your online strategy in 2026. In this episode: What "zero-click search" is and why it matters Why most website traffic worldwide is dropping The types of content Google is stealing (and the types it can't) Why local intent still performs strongly What clinics must prioritise in 2026 SEO How to future-proof your site against AI Overviews The difference between "awareness content" and "intent content" Practical steps every clinic can take this month If your website traffic feels like it's dipping for no reason, this episode explains exactly why — and what to do next. Learn more at orange-gray.com

Episode Overview (Season 5, Episode 2)In this episode, we're talking about the part most companies skip: execution.You've built your 2026 plan—now you have to run it long enough to work, especially if you're a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don't show up immediately.Then we shift into what's changing fast in marketing: traditional keyword-based SEO is evolving. It's no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.Why most growth plans fail (and how to stay locked in long enough to win)The mindset shift from “chasing keywords” to building authorityWhat domain authority actually means for local service businessesA practical authority-building plan: technical trust, local proof, content, and off-site signalsA step-by-step roadmap to show up in:AI OverviewsChatGPT search experiencesVoice search (Siri, Alexa, Google)If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

Google's results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don't. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can't win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don't write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.If you're ready to stop chasing trends and start shipping content that ranks because it's genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you'll test first.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Musica was running a CBD publisher when Google's May 2019 algorithm update wiped his traffic overnight—dropping from page 1 to oblivion. With four weeks until he'd need to fire his entire team, he made a decision that would never make it into a Harvard Business Review case study: quit with zero contracts lined up and figure it out as he went.AEO vs SEO: The Numbers Don't LieWhen answer engines drive 1% of traffic and traditional search drives 16%, where should your budget actually go? Nick dismantles the AEO hype with real traffic data and marketing mix strategy.The "Zero Contracts" Launch StrategyHow quitting his job with literally no clients lined up led to 60 billable hours per week within two weeks. His entire business plan: "I'm going to make this work."When SEO Becomes Your Business Model (The Risk)Why affiliate sites and publishers live and die by algorithm updates, and how to build a more resilient business that uses SEO as a channel, not a crutch.AI Content's Fatal FlawThe "vanilla problem" with AI-generated content and why it's creating a race to mediocrity in search results. Spoiler: Google can detect patterns.From SEO Consultant to Executive CoachThe Harrison Assessment revelation that changed everything, and why most "SEO problems" are actually organizational dysfunction in disguise.Nick's Website: https://nickmusica.comWebsite: https://jayhunt.socialAmplify Your Brand Community: https://www.skool.com/aybInstagram: @jayhuntofficialLinkedIn: /socialmediaspeakerTikTok: @jayhuntofficial

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Jason Barnard is the CEO of Kalicube, a digital marketing agency specializing in brand SERP optimization and knowledge panel management to help individuals and companies control how they appear in search and AI-powered results. Often referred to as "The Brand SERP Guy," Jason has helped clients secure and enhance their Google knowledge panels, and Kalicube's methodologies have established the company as a world leader in digital brand intelligence. With a background that includes working with major brands like Disney and Samsung, Jason is passionate about teaching others how to become verified authorities in their niche as search engines and AI evolve. In this episode… It's a strange feeling when you Google your own name and the results don't quite match the person you've built yourself to be. Maybe it points to outdated bios, a random YouTube interview, or — worse yet — someone else entirely. In a world where AI tools rely heavily on what they find online, how do you take control of that digital first impression? According to Jason Barnard, a leading authority on digital brand identity and entity optimization, you start by helping machines understand exactly who you are. He explains that most people assume knowledge panels are reserved for celebrities or people with massive public followings, but he's seen even team members with only a few social profiles earn them. Jason breaks the process down to something almost mechanical: choose your "entity home," structure your facts clearly, create consistency across the web, and let the machines do the rest.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Barnard, CEO of Kalicube, to discuss how to create your Google Knowledge Panel. You'll learn why your "entity home" matters, how to structure facts so AI understands them, and what to update across your online profiles before Google can fully verify you. Jason also shares practical steps for overcoming name collisions and improving how AI presents you online.

Send us a textWant links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses.We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From there we map a cleaner path for new sites stuck in the awareness gap. Ed shares how he launched a brand‑new domain and sparked momentum with low‑cost, high‑signal moves: consistent posting on Twitter and LinkedIn, value‑first replies on Reddit and Quora, direct outreach to peers without asking for links, and a modest BrightonSEO sponsorship that put an engaging tool into the hands of the right audience. The result was a flywheel where attention created links, links improved rankings, and rankings created more discovery.You'll hear how to pair long tail content with attention channels to get early wins, then convert that traffic into an email list that compounds every launch. We talk through lead magnets that actually earn signups, what to send to subscribers, and why “ask for feedback” beats “please link me.” Ed explains how reciprocity in communities builds site‑level authority, helping more pages get indexed and climb the SERPs. By the end you'll have a simple checklist: find your audience, show up consistently, ship something genuinely useful, announce it where it belongs, and repeat until the flywheel turns.If this helped you reframe link building, tap follow, share it with a friend who's launching a site, and leave a quick review. Want hands‑on help? Book a free, no‑obligation demo at keywordspeopleuse.com/demo and bring your SEO questions.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Adapting to the evolving search landscape, building an ecosystem around your food blog, and practical strategies for staying visible in an answer-engine-first world with Casey Markee from MediaWyse. ----- Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse. Surviving (and Thriving) in an AI-First Search World In this episode, we're welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic. Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world. If you've been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen. Three episode takeaways: How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators. Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success. How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews. Resources: MediaWyse Advanced SEO Q&A with Casey Markee 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee Cloudflare Raptive TopHatRank NerdPress RankIQ Lily Ray Semrush Ahrefs Profound Leite's Culinaria Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Feast AI Buttons Healthful Blondie Cucina by Elena Fit As A Mama Bear Google Tests 'Preferred Sources' To Personalize Top Stories In Search Platter Talk — Air Fryer Cod Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy.  They're here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Let's dive in.   Quote: It's a trap! Every single one of our brands that has said, 'Forget about it—go upper funnel. Go conquest new territory. Go get new customers.' That's been the more effective use of dollars.   Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Overarching themes from Unboxed: democratization and simplification of Amazon's ad products and tools Unified reporting: Merging Sponsored Ads and DSP platforms for easier campaign management and deeper, cross-platform insights Creative Agent: Amazon's advanced AI tool for quickly generating and testing high-quality video and creative assets—especially impactful for brands without in-house creative teams AMC Agent: Making Amazon Marketing Cloud more accessible with natural language queries and easier data exploration, streamlining technical work for agencies The evolving role of agencies and partners: How AI-powered solutions shift agency focus from tactical execution to strategic guidance and validation New ad formats: Sponsored Product Video and other SERP-based innovations, plus the impact on conversion and brand visibility Sponsored Brand Reserve Share of Voice: Its potential uses, strategies, and when it makes sense to invest Upcoming and lesser-discussed features: Project Complete TV for streamlined top-funnel investments and new full-funnel campaign capabilities  

In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.

Send us a textIn this episode of the Near Memo, Mike Blumenthal and Greg Sterling unpack Google's dramatic shift toward an AI-first search ecosystem — including the rollout of Know Before you Go in Maps, ads in the new AI Mode in Search & Maps, and the introduction oof Gemini 3 what that means for personalization and marketers.We explore:• Google Maps' new AI-powered interfaces — including Know Before You Go and the prominent “Ask” module that pulls data from reviews, websites, and third-party sources. We discuss how Google is reshaping the local experience by elevating AI-generated insights above traditional organic content.• Google's new reviewer aliases and their implications — from anonymity and fraud concerns to how aliases complicate trust, moderation, business intelligence, and the already-confusing review ecosystem.• Ads quietly invading AI Mode — what early experiments show about ad placement, user behavior, declining click-through rates, and Google's likely future ad units as the AI interface becomes the top of the SERP.• Google's monopoly strategy in the AI race — including how Google is leveraging its scale, distribution, defaults, and product integrations to push Gemini over ChatGPT, claw back market share, and extend its dominance into AI search experiences despite weak antitrust remedies.Plus: The Near Media newsletter is going free.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it's shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you're still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind. Key Takeaways and Insights: 1.  The Changing Buyer Landscape - The death of traditional review sites: G2, Capterra, and others are losing organic influence. - Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews. 2. Reddit Is Now Dominating High-Intent Search - Keywords like “best X software” are now leading to Reddit threads. - Reddit is outperforming review sites on SERPs and AI-generated insights. 3. How AI Tools Are Using Reddit for Context - LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information. - Partnerships with Reddit make it a key AI content source. 4. Why Reddit Comments Are More Trustworthy - Real debates and discussions offer depth that polished reviews lack. - Even negative experiences can influence AI answers and user perception. 5. The New B2B Buyer Journey - Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes. 6. The 3-Step Strategy for Brands to Navigate Reddit - Create a Brand Subreddit (or claim existing ones via moderators). - Establish an Official Reddit Account (use Reddit Pro). - Build a Branded Persona who engages in other subreddits as a real user. 7. Tactical Tips for Reddit Marketing - Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary. - Host conversations: Ask customers for Reddit reviews.  - Build a safe space with consistent value. 8. Balancing Risk & Authenticity - Reddit is not just SEO; it's a community with a low tolerance for corporate spin. - A well-managed presence drives pipeline—but failure to engage authentically can backfire. Resources & Tools:

Send us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not.  From review response rates and schema misfires to UTM tracking errors, the trio unpacks what's real in local SEO and what's hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Is your website ready for the next era of Google? Search is evolving, and the new Google Web Guide—powered by Gemini AI—is rewriting the rules for getting found online. In this episode, the Marketing Guides for Small Business Podcast panelists explain what Google Web Guide is, why Google is taking a more semantic, concept-driven approach, and what it means for your SEO strategy. You'll learn why connections, topical authority, and AI-friendly content clusters now matter as much as keywords and links. Tune in for: A plain-English breakdown of how Google Web Guide and Gemini AI reorganize the search experience to prioritize meaning and relevancePractical examples of how content will be grouped, ranked, and presented—from comprehensive guides to real world business casesCritical SEO shifts—what's changing, what stays the same, and how to optimize your content for both people and AIA deep dive into Answer Engine Optimization (AEO) vs. Generative Engine Optimization (GEO)—and how both will shape your strategyExpert insights on whether this is a threat or opportunity for small businesses, and what you must do now to get ahead Resource Mentioned: Search Engine Journal – Google Web Guide: Reshaping the SERP and What It Means for Your SEO Strategy Don't get left behind. Join our guides and start building SEO that works for tomorrow's search, not just today's!

Matt Bowers — SEO and LLM consultant, formerly of Zapier and Zillow — joins Ross Hudgens for a deep dive into how AI is transforming programmatic SEO. They explore what's working and what's not for large-scale, AI-assisted content strategies — from full-AI “use-case” pages to hybrid human workflows. Matt breaks down examples of successful AI programmatic sites, the pitfalls of duplicate content, and the emerging “information gain” paradigm shaping rankings post-2024. They also discuss the limits of AI in UX-driven verticals, personalization opportunities, long-tail visibility in LLMs like ChatGPT, and how data-driven scaling can still give human SEOs a competitive edge. Plus: the rise and fall of Greg.app, the future of personalization, Zillow's “Project Boggle,” and practical tools like Builder.io, Strapi, and AirOps that power modern programmatic builds. Show Notes 0:08 – Matt returns for round two: programmatic SEO meets AI 1:00 – Are “pure AI” sites actually winning? What's working and what's not 2:06 – Inside a million-visit-per-month AI programmatic play 3:15 – Structuring AI content around real use cases, not blog posts 4:22 – Why old GPT-3.5 copy can still rank — and the “don't mess with success” mantra 5:03 – Dwell time as a differentiator: the “product as content” advantage 6:13 – How AI copy helps with indexing and duplicate-content differentiation 7:17 – Why Google probably isn't detecting AI directly and what it does instead 8:11 – The “high-DR arbitrage” era of AI content — and why it's fading 10:11 – Why most public AI case studies stay anonymous 11:16 – Case study: Greg.app — AI-generated plant care pages done right 12:03 – How prompt engineering + UX elevate AI content 13:13 – Prompting each paragraph individually vs. one giant prompt 15:21 – Two winning models: product-driven and UX-driven AI programmatic 16:15 – Why blog-style AI content still struggles and the “pizza” metaphor 20:05 – Greg.app's traffic drop: lessons from a 75% decline 22:21 – AI's scalability advantage — and its ROI trade-offs 25:24 – Zillow's data advantage: proprietary enrichment and GIS precision 26:16 – When AI enables pages that “shouldn't exist” by human economics 27:21 – Scaling what can't be scaled: the real AI unlock 28:16 – Competing in local long-tail SERPs with AI vs. humans 28:31 – Traits of losing players: low information gain, weak differentiation 29:20 – Why “information gain” may be the new ranking factor 30:06 – Proprietary data as the ultimate SEO differentiator 31:00 – How real estate UX converged — and why speed and personalization win 33:00 – When non-AI programmatic still wins: data-only, high-usability pages 35:07 – Where AI doesn't belong: when usability is more important than copy 35:37 – Personalization and the future of AI-driven recommendations 37:07 – The Perplexity vision: a world run by AI agents and voice search 39:06 – What AI agents mean for SEO and monetization 40:38 – Long-tail demand from LLMs and how Zapier used programmatic pages 42:29 – How LLMs discover your use cases and why it matters 43:20 – Using internal data to fuel new programmatic ideas Project Boggle 46:09 – Generating new landing pages from user search inputs 47:52 – Internal search data as a goldmine for programmatic expansion 48:30 – Tools of the trade: AirOps, Builder.io, Strapi, and hybrid stacks 49:43 – Why programmatic SEO still needs human PMs and engineers 50:08 – Where to find Matt online Show Links Matt Bowers on LinkedIn: https://www.linkedin.com/in/mpbow/ Matt's Website: https://mattb.rs/ Greg.app AI plant care example: https://greg.app/plant-care/monstera Strapi CMS: https://strapi.io/ AirOps: https://www.airops.com/ Builder.io: https://www.builder.io/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Send us a textBack on the show today after a hiatus is Kirk Kordeleski, onetime CEO of Bethpage Federal Credit Union and now a partner in Parc Street Partners where he focuses on credit union executive retirement plans.Kordeleski has been on the show many times but he always is welcomed back because he has deep insight into what it's like to be a credit union CEO and also into how to compensate those CEOs appropriately.  Here's a link to the Kordeleski Archives.What brings Kordeleski back to the show is that much is changing in the retirement planning for credit union CEOs and senior staff.  Changing macro economic conditions have triggered significant changes in the retirement plans.  Breathe easily.  There remain good, stable plans.  Kordeleski tells about them here.Know that appropriate compensation for senior executives is a must at credit unions that want to succeed.  And a good retirement plan is a critical part of that package.‘Kordeleski brings us up to date.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Funnels are dead. And in this episode of The Growth Minded Accountant, host Lee Reams II and guest Rebekah Barton explain why the old lead-generation playbook no longer works—and what accountants must do instead.For years, firms were told to rely on funnels: fill the top with ads and PDFs, nurture with email, and push leads down until they buy. But in Fall 2025, that's not how clients make decisions.Clients now:Google you, check Yelp, scroll LinkedIn, and DM a friend.Ask ChatGPT who the best advisor is (and trust the recommendation).Get their answers directly from Google's AI Overviews, often without ever clicking a website.The result? Funnels don't just leak—they're broken.In their place comes the Narrative Ecosystem: a consistent story told across every touchpoint—your website, Google profile, proposals, onboarding, and even your newsletters. It's the only way to win in a world where AI is deciding what people see and who they trust.In this episode, you'll learn:Why traditional funnels no longer match today's discovery process.How Google's AI-first SERPs and ChatGPT's dominance are reshaping trust.What a Narrative Ecosystem looks like in practice for accountants and advisory firms.How AI can amplify your narrative across every client interaction.Practical steps to move from funnel-thinking to ecosystem growth.

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401This week on Marketing O'Clock: Google's new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.Visit us at - https://marketingoclock.com/

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Rob Hoffmann, the founder of the AI SEO LLM marketing tool "Mentions." Our conversation focuses on the evolving landscape of search engine optimization (SEO) due to the rise of Large Language Models (LLMs) like ChatGPT, Claude, Grok, DeepSeek, and Perplexity etc,, which are becoming alternatives to traditional Google search. Rob Hoffmann discusses his journey into entrepreneurship, which started with an SEO agency called Contact, and how the need to track and improve brand visibility on these new AI platforms led to the creation of Mentions, which helps brands appear in LLM recommendations.Throughout our interview, Rob Hoffmann emphasizes the importance of reverse engineering consumer behavior, the need for excellent customer service (even providing his direct phone number to customers), and the affordability of mentions compared to competitors. Our discussion concludes with practical advice for businesses on determining if investing in LLM visibility is worthwhile based on their customer's buying journey.FAQs1. What is Mentions, and why was it founded?Mentions is a tool that assists brands and SEO agencies in navigating the evolving search landscape dominated by Artificial Intelligence (AI) and Large Language Models (LLMs).Founding Rationale:• Mentions was born out of Rob Hoffmann's SEO agency, Contact.• The shift was necessitated by the recognition that SEO had "changed a lot" recently in response to AI, with search trends moving away from Google and "towards platforms like ChatGPT" (along with Perplexity, Gemini, Claude, etc.).• The founding goal was to be "the SEO agency of the future".• The tool was specifically created to solve two problems: providing a way of measuring brands visibility on LLM platforms, and helping brands get more visibility on platforms like ChatGPT.2. Why are LLMs becoming preferred search alternatives, and how does this affect marketing?People are increasingly turning to LLMs because consumer trust in traditional Google search results (the SERP's top 10 links) has declined, as many users feel these results have been "gamed" by marketers.• Trust in ChatGPT: Conversely, trust in ChatGPT is "through the roof". This is because the chat-based interface makes interaction feel like a conversation with a friend or even a therapist, providing personalized responses from an "all-knowing AI entity".• Customer Acquisition Channel: Because ChatGPT is becoming a frequently used search engine alternative, showing up in its responses when a user searches for a product (e.g., "what is the best organic sulfite free shampoo") is seen as a "great customer acquisition channel".3. How does the mention tool conceptualize LLM visibility (GEO)?Mentions is built on the understanding of how modern LLMs generate answers: LLM + search operator = the result.• The Process: When a user inputs a query (e.g., "what is the best shampoo for dry scalps"): 1. The LLM searches the internet (like Bing or Google). 2. It scrapes the top 10 to 20 results that show up on those search engines. 3. It digests, summarizes, and serves that information to the user.• The Strategy: For a brand to achieve visibility in LLMs (GEO), they must first show up in those underlying search results (traditional SEO). Mentions helps brands reverse engineer the process by figuring out how platforms like ChatGPT get their data and, critically, what sources they are citing to provide responses, thereby guiding the brand to become a cited source.4. What are the key features of the mentions platform?Mentions helps users understand and optimize their content strategy based on LLM data.• Prompts Section (Favorite Feature): This allows users to track specific searches or prompts. When tracking a prompt, mentions shows examples of conversations and, most usefully, lists the pages that are most being cited by ChatGPT. This list provides an "easy road map" for the brand to know whether they should create new content or reach out to those listed publishers to get mentioned.• Analytics Feature: This feature pulls data from Google Analytics 4 (J4) into an easy-to-use dashboard. It helps users see which pages on their website people are visiting most often from LLMs (such as ChatGPT or Perplexity), along with geographical data and device usage (mobile vs. desktop). The founder notes that seeing this traffic is often a "magical experience" for users.• Tracking Cadence (24-Hour Clock): Mentions inputs tracked prompts into all supported LLMs (ChatGPT, Perplexity, Claude, Deepseek, etc.) every 24 hours. This is essential because LLM responses are not identical on every search (the overlap is about 70%), so regular, repeated testing ensures the collection of a large data set, which increases the accuracy of the insights provided.5. Who should invest in mentions or GEO (LLM visibility)?The decision to use mentions depends entirely on the company's buyer journey.• Yes, Use Mentions If: If the company's buyer journey involves the ideal customer having a problem and then searching for an answer in Google or Chat GBT to inform their buying decision, then investing in SEO and GEO (LLM visibility) is recommended. If the end customer uses ChatGPT to inform their buying decision, then mentions is advisable.• No, Don't Use Mentions If: If the product is an impulse buy (e.g., a consumer package goods product seen on TikTok or Instagram that prompts an immediate purchase), then search engines like Google or ChatGPT are not part of the buyer journey, and SEO/GEO is likely not the best investment of marketing resources.6. How does mentions handle customer service and support?Customer service is a highly emphasized competitive advantage and value proposition for mentions.• Direct Access: Rob Hoffmann, the CEO and co-founder, gives his personal phone number, WhatsApp, email, and allows customers to contact him on social media (X/Twitter). This is done to avoid the frustration associated with generic AI chatbots, calling hotlines, or being put on hold.• Personalized Onboarding: He finds it helpful to get on calls with users (or a co-founder) to provide a live demo, walk them through the platform, suggest useful features, and look at their specific site.• Commitment to Resolution: Hoffmann promises that if a user has a question, he will answer it; if they encounter a bug, he will fix it (or ping a technical co-founder); and if they request a new feature, "we will ship that for you". Customers can literally pick up the phone and call him directly if they run into an issue.7. How can people start using mentions?To get started, users should go to the website mentions.so and create an account.After creating an account, they will receive an email that allows them to book a call directly with Rob Hoffmann. He also welcomes connections via LinkedIn or X (search for Rob Hoffman), or email rob@contactststudios.com to connect with Rob today!Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature Reddit marketing framework: R.O.S.S (Reddit Operating System of Scale). Key Takeaways and Insights: 1. The Power of a Single Reddit Thread - Deals are won or lost based on one Reddit post - Reddit is no longer just memes — it's shaping corporate decisions 2. The Rise of Reddit in Organic Search - Reddit ranked 2nd after Wikipedia for Google search traffic in late 2024 - Outperformed YouTube in search visibility - Took over bottom-of-funnel consideration traffic from platforms like G2 and Capterra 3. Why Traditional SEO is Failing - Marketers ruined trust in content with affiliate-driven blog posts - Reddit now draws 600M+ monthly visits from Google - 1,328% YoY growth in Reddit's search visibility 4. Google's Algorithm Shift & Reddit's Role - Reddit's authentic content aligns with Google's user-first approach - Google's $60M data licensing deal with Reddit (2024) - New "Forums" search tab prioritizing Reddit threads 5. Reddit vs Traditional Media & Review Sites - Reddit ranks for 5.7M+ transactional keywords - Competes with giants like Wirecutter and New York Times for product discovery - 5.1M overlapping keywords with major publishers 6. Reddit's Impact on AI Training - Reddit content now foundational for LLMs (Large Language Models) - Google, OpenAI, and others using Reddit content to train AI - AI outputs now reflect sentiment from Reddit conversations 7. How Reddit Influences AI Answers - Brand reputation on Reddit can directly influence AI-generated recommendations - Reddit as a real-time, user-driven knowledge base for AI Resources & Tools:

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Megan chats with Ty Kilgore about why most SEO strategies fail and what it really takes to see lasting traffic growth in 2025 and beyond. Ty Kilgore is your go-to SEO and Digital Marketing guru with over 16 years of experience under his belt! Ty is all about getting results, having successfully boosted rankings for more than 1000 sites across 40+ industries, including big names like Verizon, Dell, and Mary Kay. In 2018, he founded Everything Digital Marketing to share his passion and help small business owners navigate the often-confusing world of SEO. When he's not diving into SEO strategies, you'll find him enjoying life in sunny Austin, Texas, with his three amazing kids and his wife. Feeling stuck in an SEO rut? You're not alone. Ty delivers a must-hear reality check on what's working in SEO today, what's outdated, and how to rebuild your strategy with precision. From content formatting to intent-based keyword research and the impact of AI overviews, this episode is packed with actionable insights and mindset shifts that will reignite your traffic game. Key points discussed include: - AI overviews aren't the end: Learn which types of content will thrive even as AI summaries take over simple search queries. - Your domain rating matters: Understand how your DR impacts how many changes your posts need to rank and why lower DR sites need deeper optimization. - Intent is everything: Stop chasing keywords that won't convert, focus on what real people are actually searching for. - Format your posts like a pro: Mobile readability, F-pattern eye movement, and bolded content all play a role in engagement and rankings. - Stop writing like a textbook: Inject your POV in the first few sentences to stand out and keep readers scrolling. - Update with strategy, not guesswork: You need more than a few keyword tweaks, Ty breaks down a system of "levers" to test and refine. - Video gives you an edge: Use YouTube shorts and embedded video to boost visibility and authority in the SERPs. - Don't give up too soon: SEO recovery often happens after a core update, your job is to prep the content so it's ready when it counts. If You Loved This Episode… You'll love Episode 713: Will Google Kill Your Blog? The New Rules of SEO, Content, and Audience Growth With Ryan Robinson Connect with Ty Kilgore Website | Instagram | Facebook

Organic traffic is getting weird… and kinda looks like an alligator's mouth (you'll have to listen to the episode to see what we mean). SEO expert Sean Markey joins Dan to break down 5 strategies still working in 2025: from parasite SEO to aged domains and Reddit "hacks." If you're trying to cut through the LLM noise, this episode is the ultimate SEO rabbit hole. LINKS Sean's SEO newsletter for CEOs and founders that hate SEO newsletters (https://ranks.com/newsletter/) Sean's SEO community (https://advise.so/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS (00:00:00) Today's Guest: Sean Markey (00:02:53) The State of SEO in 2025 (00:03:49) What SEO Leaders Are Doing (Instead of Panicking) (00:04:44) How to Own Page 1 Without Ranking (00:07:25) Buy Your Way Into the SERPs (00:09:23) The Reddit Mod Hack No One Talks About (00:12:58) How Small Channels Are Printing 60K MRR (00:14:46) Ranking in LLMs Without a Prompt Engineer (00:17:26) The Aged Domain Shortcut That Still Works (00:20:54) What Is Parasite SEO (And Why It Works) (00:22:50) The AI Prompt Stack SEO Founders Are Gatekeeping (00:25:25) Why Local SEO Still Wins in 2025 (00:26:45) Is SEO Even SEO Anymore? (00:29:36) Why Community > Courses in 2025 (00:33:03) The 1-1-1 Model: Simple, Scalable, Profitable CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: TMBA 588: Embracing Growth Through Setbacks w/ Sean Markey (https://tropicalmba.com/episodes/sean-markey-growth-through-setbacks?rq=sean%20markey) From Struggling Plumber to $57K MRR w/ Tom Richards (https://tropicalmba.com/episodes/from-struggling-numbers-to-57k-mrr?rq=tom) Why Founders Shouldn't Delegate AI (Barcelona Recap) (https://tropicalmba.com/episodes/why-founders-should-not-delegate-ai)

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning------------Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram- https://www.linkedin.com/in/raygrieselhuber/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show