Podcasts about SERPS

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse's Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of de minimis exemptions on Amazon sellersSmart ways brands are clogging the SERP while keeping key listings organicHow conversion rate is becoming the most important metric on AmazonThis is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.Timestamps00:00 - Why new tariffs could cause a massive customs backlog02:15 - The hidden fees behind cheap drop-shipped products04:20 - How high ad spend can hurt your Amazon organic ranking06:45 - The inverse relationship between ad spend and rank09:10 - Strategies to boost conversion rate without increasing spend11:30 - Juggling paid and organic placements on Amazon13:40 - How Amazon separates paid and organic algorithms15:30 - Prime Day inflation and endless sales events17:00 - Why streaming services are sneaking ads into paid plansHashtags#AmazonStrategy #eCommerceTips #TariffsExplained #AdSpendOptimization #PrimeDay2025 #AmazonAds #PaidVsOrganic #DTCInsights #StreamingAds #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 53 - 16 Aprile 2025Di cosa parliamo* La SEO sta Esplodendo* Il Filtro Web* AI Overviews e AI Mode* Le caratteristiche vincenti di chi è in AI Overviews* I test in corso* Tracciare AI Overviews e traffico LLMs* È vero che Google penalizza i contenuti Generati con l'AI?* LLMS.txt: sconsiglio di usarlo* I Piani Editoriali: Push e Ispirational* Qualche altra segnalazione* SalutiPremessa: se lavori a Milano e hai necessità di aggiornare o formare il team digital del quale fai parti, sappi che il 6, 7 e 8 Maggio L'Accademia di Search On arriva a Milano!Sarà una grande opportunità di formazione per tutti i team e le agenzie di Milano e dintorni.Portiamo i nostri 3 Seminari migliori:* AI per Agenzie e Team Digital con Alessio Pomaro* La SEO del Futuro con me (Giorgio Taverniti)* Google ADS per l'-Ecommerce con Gabriele BenedettiSpero di vedere alcuni di voi a Milano.Prima di entrare nel dettaglio un avviso: in questa edizione ci sono molti link a puntate precedenti. Questo accompagnato dal “ve lo avevo detto qui”.Non è per mettere in evidenza che sono anni che dico alcune cose che si avverano è perché ci sono degli approfondimenti passati che sono validi che forniscono contesto, approfondimento e fonti.LA SEO STA ESPLODENDO!“La SEO è morta”..“la SEO è morta” e poi non so se c'è stato un periodo con così tante richieste sulla SEO.“ChatGPT ucciderà tutto”..“ChatGPT ucciderà tutto” e poi appena arriva AI Overviews in Italia si crea un pandemonio che mai ho visto prima.Google Trends mostra un picco molto forte. Poi è vero che ci sono dati incoerenti e che nelle prossime ore si capirà di più come dice Martino Mosna qui (qualche bot?), ma è pur vero che se guardate le chiavi strettamente correlate in molte country il dato è in salita. Quello è un picco esagerato e scenderà o Google spiegherà. Guardate però la Germania nella discussione di connect dove i dati sono puliti. Non c'è dubbio che c'è un'interesse forte in questo momento.Lo ripeto da 20 anni: “La SEO non morirà mai, perché è uno stile di vivere il web”.Dove c'è una barra di ricerca, ci sarà sempre da ottimizzare. Dove c'è un ambiente in cui le persone soddisfano i loro bisogni, ci sarà sempre da creare contenuti per farlo.Punto. Il resto sono le opinioni di persone incompetenti che di Internet non ci capiscono un tubo.O gli effetti della Content Creation Tossica che è arrivata su LinkedIn.La tendenza, sempre più in ascesa, di trasformarsi in Content Creator per ottenere visibilità è un danno molto forte. Perché le persone, cosa che avviene anche nel mondo del giornalismo, sono a caccia della news da sparare forte.Ma poi c'è il corto circuito:* sempre più persone che non conoscono la materia la sparano forte* sempre più persone che non conoscono la materia interagiscono con chi la spara forteCosì ci sono una marea di informazioni false, imprecise, inutili, dannose su Digital Marketing, AI e SEO che davvero non se ne può più.Ma la SEO è sempre più viva. E per me significa Search Ecosystem Optimization. Non un significato teorico, ma pratico. Che ha a che fare con la Search Journey Umana, il framework che è nato dalle riflessioni post Google Liquido. E che vi mostro sotto.Non tutti i clienti sono pronti per un approccio di questo tipo, ma quando ne troviamo uno che lo è, lo spieghiamo e proponiamo.E infatti non credo molto alla figura dello SEO Specialist, credo alla sua evoluzione con competenze sempre più digital. Il tutto torna. C'è anche un'edizione della FastLetter che approfondisce questo concetto: Addio SEO Specialist!IL FILTRO WEBQuesto che vedete qui sotto è il filtro Web. Per chi non può vedere o sta ascoltando, insieme ai filtri Immagini, Video, Notizie, Video Brevi (ne parlerò sotto) c'è anche quello Web.A me non piace il nome Web. Lo avrei chiamato Pagine Web. Perché lì ci sono solo pagine. I Video e le Immagini fanno parte del Web. Invece finendo nel filtro Web ti mostra solo pagine web. La lista classica, potremmo chiamarla i 10 link blu. Sembra un'operazione nostalgia.Invece qualche giorno fa ho capito a che cavolo serve sta roba.Un po' avevo paura a dirlo a voce alta. Ma è arrivato il momento.Ad un certo punto l'unico risultato che avremo sarà AI Mode. Andando su Google, nella sua home, metteremo la nostra domanda e per molte di queste riceveremo solo quella che oggi si chiama AI Overviews o AI Mode.Sotto non ci saranno i risultati di ricerca come li intendiamo oggi. Non ci saranno le pagine dei Siti Internet. Quelle spariranno. Resteranno solo nel filtro Web, dove avremo i 10 link blu.Sotto l'AI Mode o AI Overviews, avremo la possibiltà di interagire ancora con l'AI, una sorta di correlate espanso o people also ask. Le SERP classiche saranno nel filtro web, al massimo come avviene ora i migliori resteranno aperti a destra (ma bisogna vedere la questione pubblicitaria).Ricordate quando dicevo sul motore del futuro:Clicco, cerco, scrivo il prompt, il sistema riconosce l'intento e mi risponde, a volte con un elenco di link, a volte con una risposta, a volte con la voce..come vorrà... dove vorrà.Quello accadrà. E qui viene in gioco la Liquidità di Google.Quello per cui sono preparati da anni.Si rafforza la mia idea che il traffico ai siti crollerà e che è importante il collegamento con Big Query.AI OVERVIEWS E AI MODEL'AI Mode l'ho spiegata qui. Ed è l'edizione della newsletter che poi mi ha portato al video “Google è il motore di ricerca del futuro”. Qui ho raccolto una serie di funzionalità che ci sono su AI Overviews, alcune solo in inglese, ma sappiamo che arriveranno: confronti, piani, tabelle, tutorial.Ma cos'è l'AI Mode?È una AI Overviews con steroidi. Trovata la chiave di volta, ovvero come usare Gemini in modo economico, ecco che lo scalano a tutti. E oggi che possiedono Gemini 2.5 che ha surclassato tutti (come dissi all'inizio di questa storia), questa roba è pazzesca.Le query sono cachate. Molte quando si attiva AI Overviews hanno il loghino di Gemini con la parola Ricerca che scompare in funzione delle parole Generazione in corso e poi esce AI Overviews. È un processo.Altre…hanno solo AI Overviews. Quelle…studiatele di più :)Sono soggette a meno cambiamenti nel tempo :)Perché non cambierà il risultato tra mesi di domande così: [come creare una tabella excel] e Google con l'AI creerà la migliore risposta possibile con le fonti ufficiali. Una deep research specifica.Una considerazione: ad oggi non c'è un piano di inserire i dati di AI Overviews dentro Search Console in modo separato. È un grande peccato. Però da Google fanno sapere che essendo un test, potrebbe creare confusione. I dati ci sono, ma sono accorpati agli altri, insomma è come un featured snippet. Per ora.E se non volete comparire potete usare il nosnippet. LE CARATTERISTICHE VINCENTI DI CHI È IN AI OVERVIEWSPosso ottimizzare per l'AI?Sì, ma sempre per gli utenti. Perché noi cercheremo cose mai cercate prima perché abbiamo una nuova possibilità di ricerca.Cambieranno intenti e informazioni.Quindi, siccome l'ottimizzazione è pertinenza, bisogna che in pagina ci siano le informazioni giuste. Come dicevo qui (per approfondire).Esempio dall'approfondimento.La persona cerca una soluzione. Ho bisogno di un paio di scarpe comode perché dovrò camminare per 20 giorni di fila circa 30.000 passi al giorno. È probabile che io incontri la pioggia.Se in pagina non avete questa informazione, che riguarda la soluzione, che cosa cavolo ottimizzate?Rivedere la SEO per l'avvento dell'Intelligenza Artificiale è INUTILE se:* Non si cambia il processo di creazione di contenuti (risorse).* Non si cambia il processo delle informazioni in nostro possesso (e non in nostro possesso) che poi devono essere pubblicate.* Non si cambia il processo di raccolta ed elaborazione dei dati.Quindi, una volta che abbiamo individuato come le persone cercano questi bisogni, sapremo anche le informazioni che dobbiamo avere in pagina. Come migliorare la visibilità dentro AI Overviews o altri?Ad oggi esiste un brevetto di Google che si chiama Generative summaries for search results. È importante ricordare che non sappiamo quali brev

Ho l'impressione che Google stia lavorando a darci una funzionalità dove non si saranno i siti nelle SERP come li vediamo oggi. E che alcune query possano diventare una deep research..Qui trovate tutte le fontihttps://giorgiotaverniti.substack.com/p/ai-overviews-addio-ai-siti-internet

Join Rick Boothby of Acumen Financial as we discuss Supplemental Executive Retirement Benefits. Join us as we discuss using SERPS to hire and retain your high-value employees, as well as some of the pushback you may get from your internal teams as you implement or modify your SERP program.If you would like to schedule a call with Rick Boothby to further explore SERPS for your organization, please send an email to Mark Axmacher, Acumen Financial Advantage Business Development Manager at maxmacher@acumenfa.com.Send us a textPresented by Remedy ConsultingTechnology Contract Negotiation & System Assessments, T&C Improvements, and FI Strategic Planning.For more information on BankTalk:BankTalk WebsiteSubscribe to BankTalk NewsRemedy Consulting WebsiteRemedy LinkedInTo speak on the BankTalk Podcast, please email us.

In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google's search experience to Walmart's aggressive retail media push and the economic signals impacting advertising decisions. This week's highlights: • Google's AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google's experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment. • Walmart's Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets. • Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise. • Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments. • AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about one of the biggest shifts happening in digital marketing right now—Google's evolving search algorithm. While many marketers are still playing by the old SEO rulebook, Google is rewriting the playbook entirely in 2025. One of the biggest changes? The diversity update. This new approach is shaking up the SERPs by prioritizing a…

Mario Jung (OMT GmbH) spricht heute mit Michael Möller (experics digital GmbH) über ein wichtiges Thema für alle SEO's, Unternehmer und Online-Marketing Teams: Die Sucherfahrung (Search Experience). Du kannst Dir wahrscheinlich schon vorstellen, warum es so wichtig ist, denn wenn Du nicht die Antwort auf deine Suchanfrage in der angezeigten Webseite bekommst, wirst Du wahrscheinlich zurück in die SERPs gehen, um eine bessere Webseite zu finden. Diese Signale zeigen Google klar, dass Deine Webseite nicht die Suchanfrage beantwortet und wird Dich deswegen etwas niedriger platzieren in den SERPs. Was kann man also machen? Michael spricht über 5 relevante Schritte, gibt Dir ein paar Tool-Tipps and die Hand und wird Dich vor schlechten Erfahrungen beschützen. Nur jetzt bei der neusten Folge vom OMT-Podcast – Zuhören lohnt sich!

Wie Ed Sheeran fühlen, aussehen und kommunizieren – alles möglich dank brandneuer Features

“Are you living a life true to yourself?” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Dmitry Dragilev. Dmitry is the founder of Topic Ranker. TopicRanker is a software company based in New Hampshire. We believe that high-quality keyword research should be based on actual weak spots in SERP.S7 Episode 2: 04/03/2025Featuring Kelly Johnson with Special Guest Dmitry DragilevAudio Credit Intro and Outro: Daniel ChayraFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod  Follow Our Special Guest:Linkedin: https://www.linkedin.com/in/dmitrydragilev Website: https://topicranker.com/?tab=0

In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. Alyssa breaks down her favorite ways to optimize existing content without burning it all down.Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE  Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03]  What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34]  What has Google Done to Comply with the DMA? [00:16:21]  Google Rewriting History with Multiple Local Packs [00:18:13]  Was This Done to Address American Antitrust Concerns? [00:20:06]  Will the Election Change the Antitrust Enforcement? [00:24:23]  EDGE of The Web Sponsor: InLinks [00:26:31]  The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10]  Major Research Since 2023 on User Behavior [00:30:23]   Google has a Self-Interest to Show You the Last Click [00:32:42]  EDGE of The Web Sponsor: Wix Studio [00:35:14]  What was the Most Surprising Findings? Guess....  [00:38:15]  In Summary: A Bad Faith Argument on Google's Part   Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks  Wix: https://edgeofthewebradio.com/wixstudio  Follow Our Guests: Mike Bluementhal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm:  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Today's episode is brought to you by STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you're juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.Find out more about STATFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Get in touch with TazminCome join us for the LIVE podcast the night before brightonSEOThat's right, SEO Mindset and Search with Candour podcasts are teaming up again to bring you a LIVE podcast the night before brightonSEO.Topic: How To Build Your Personal BrandDate: Wednesday 9th April 2025Time: 7pm UKWhere: Projects The Lanes, Nile House, Nile St, Brighton, BN1 1HW

Este marzo hemos entrevistado a Inés Oliveira, una residente de psiquiatría del Hospital Gregorio Marañón que es la presidenta de nuestra querida sociedad de Residentes de Psiquiatría, nos cuenta todas las actividades que hacen los residentes para formarse como un psiquiatra del siglo XXI, con ciencia y con mucha conciencia. No os perdáis todas las inquietudes de las nuevas generaciones. Si este año escoges plaza MIR, piensa en escoger Psiquiatría no te arrepentirás. En estas fechas no hemos podido dejar de comentar las cifras del examen MIR de este año, todo sobre las plazas de psiquiatría y otras especialidades de salud mental y hablar del que hablan que ha sido el examen más duro de la historia del MIR. Las redes han ardido sobre el estrés que sufren los estudiantes durante la preparación ¿llegan ya quemados los profesionales antes de su preparación? Algunos psiquiatras con ciencia estaban de vacaciones pero no han podido evitar mandarnos audios y preguntas, descubre que estaba haciendo Marcos con las Ballenas, no sabemos si lo desvelará todo en este episodio o en el siguiente, ya os advertimos que no será breve. Nosotros nos lo hemos pasado muy bien, nos gustaría que tú lo pasases igual de bien escuchándolo. No te pierdas nuestros episodios y ponte al día sobre ciencia y psiquiatría, en esta ocasión, conociendo más sobre la sociedad de residentes de psiquiatría (SERP), la formación de médicos especialistas en psiquiatría y el examen MIR. compartiendo algunas cosas que nos gustó descubrir de las novedades de psiquiatría durante todo 2024. Sigue nuestro podcast, pulsa me gusta y comenta nuestros episodios. Tanto si os gusta como si no, podéis decírnoslo en nuestro correo o enviarnos cualquier otro comentario, idea o sugerencia o pedirnos información adicional sobre cualquiera de nuestros temas: psiquiatras.con.ciencia@gmail.com En Facebook, Instagram y Twitter (seguimos resistiéndonos a usar esta letra tan poco frecuente en nuestro idioma, X) podéis encontrarnos como @psiqconciencia.

Este marzo hemos entrevistado a Inés Oliveira, una residente de psiquiatría del Hospital Gregorio Marañón que es la presidenta de nuestra querida sociedad de Residentes de Psiquiatría, nos cuenta todas las actividades que hacen los residentes para formarse como un psiquiatra del siglo XXI, con ciencia y con mucha conciencia. No os perdáis todas las inquietudes de las nuevas generaciones. Si este año escoges plaza MIR, piensa en escoger Psiquiatría no te arrepentirás. En estas fechas no hemos podido dejar de comentar las cifras del examen MIR de este año, todo sobre las plazas de psiquiatría y otras especialidades de salud mental y hablar del que hablan que ha sido el examen más duro de la historia del MIR. Las redes han ardido sobre el estrés que sufren los estudiantes durante la preparación ¿llegan ya quemados los profesionales antes de su preparación? Algunos psiquiatras con ciencia estaban de vacaciones pero no han podido evitar mandarnos audios y preguntas, descubre que estaba haciendo Marcos con las Ballenas, no sabemos si lo desvelará todo en este episodio o en el siguiente, ya os advertimos que no será breve. Nosotros nos lo hemos pasado muy bien, nos gustaría que tú lo pasases igual de bien escuchándolo. No te pierdas nuestros episodios y ponte al día sobre ciencia y psiquiatría, en esta ocasión, conociendo más sobre la sociedad de residentes de psiquiatría (SERP), la formación de médicos especialistas en psiquiatría y el examen MIR. compartiendo algunas cosas que nos gustó descubrir de las novedades de psiquiatría durante todo 2024. Sigue nuestro podcast, pulsa me gusta y comenta nuestros episodios. Tanto si os gusta como si no, podéis decírnoslo en nuestro correo o enviarnos cualquier otro comentario, idea o sugerencia o pedirnos información adicional sobre cualquiera de nuestros temas: psiquiatras.con.ciencia@gmail.com En Facebook, Instagram y Twitter (seguimos resistiéndonos a usar esta letra tan poco frecuente en nuestro idioma, X) podéis encontrarnos como @psiqconciencia.

03-18-2025 Chris Rodgers Learn more about the interview and get additional links here: https://www.thetimesusa.com/owning-the-search-in-your-serp/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.Watch as they analyze real SERP examples for AI writing tools keywords, revealing:How to determine if a keyword is worth targetingThe difference between category and jobs-to-be-done keywords from a SERP perspectiveHow to spot opportunities in mixed-intent SERPsWhen to create one piece vs. multiple pieces for similar keywordsWhy high search volume doesn't always equal high priorityHow to use SERP analysis to rankWhether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff ClantonSummary:In this episode of Stay on Course, host Julie Riga and co-host Scott Smith welcome Jeff Clanton, co-owner of Blue Creek Digital LLC, to discuss the power of SEO, digital advertising, and content marketing. Jeff shares expert insights on keyword research, search intent, and SERP features like featured snippets and FAQ sections to enhance online visibility. He highlights the importance of optimizing website content, using tools like SEMrush and Ahrefs, and implementing a hub-and-spoke model to establish authority. The discussion covers practical strategies for improving search rankings, including leveraging image alt text and structuring content effectively. Jeff wraps up by emphasizing consistency in digital marketing and directs listeners to Blue Creek Digital's website, LinkedIn, and Facebook for more insights.Main Article:Stay on Course with Julie Riga: Ingredients for SuccessIn this insightful episode of the Stay on Course podcast, host Julie Riga welcomes co-host Scott Smith and special guest Jeff Clanton, co-owner of Blue Creek Digital LLC. Jeff, an entrepreneur and expert in SEO, digital advertising, and content marketing, shares invaluable insights into mastering search engine optimization to help businesses grow and leave a lasting legacy. The conversation is packed with strategies for leveraging keyword research, optimizing website content, and understanding search engine results pages (SERPs) to achieve measurable success online.Jeff breaks down the importance of search intent, explaining how businesses must tailor their content to match what users are truly looking for. Whether targeting informational, comparative, or transactional searches, the key to success lies in understanding audience behavior. He also highlights the role of key SERP features like featured snippets, FAQ sections, and image packs in boosting online visibility. Throughout the discussion, Scott and Julie gain new insights into the nuances of SEO, uncovering how elements like image alt text and properly structured content can enhance search rankings.Key IngredientsKeyword Research – Utilize tools like SEMrush, Ahrefs, and Google search suggestions to find high-performing search terms that align with audience intent.Search Intent Optimization – Create content tailored to informational, comparative, and transactional searches to meet users' needs effectively.SERP Features Utilization – Leverage featured snippets, FAQ sections, and image packs to increase visibility on search engine results pages.Website Content Optimization – Ensure content is well-structured, includes relevant keywords, and incorporates image alt text for improved search rankings.Hub-and-Spoke Model – Develop a central pillar of content (hub) supported by related subtopics (spokes) to establish authority in your industry.Image SEO – Optimize images with descriptive alt Connect with JeffWebsite: bluecreekdigital.comLinkedIn: linkedin.com/in/jeffery-clantonAbout Julie RigaLearn More About Julie: Julie Riga Website / linkedin.com/in/julierigaJulie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry. Julie's education is vast with studies that include business, communications, training and executive coaching.Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with. Based in New Jersey, Julie has travelled the world supporting corporations, business leaders and individuals on their journey of empowerment and growth.

Sei pronto a scoprire come l'intelligenza artificiale sta rivoluzionando la SEO? In questo episodio di Spazio d'arte, ho il piacere di ospitare Max Del Rosso, esperto SEO e fondatore di Quantum. Esploriamo insieme le strategie che creator e aziende possono utilizzare per aumentare la loro visibilità nei motori di ricerca.Dall'evoluzione dei motori di ricerca agli strumenti innovativi per il miglioramento della SEO, Max condivide la sua esperienza decennale e i segreti dietro una buona ottimizzazione. Di particolare interesse l'introduzione delle AI Overview che cambiano la SERP e come le aziende possono affrontare la crescente concorrenza di contenuti generati da AI.⭐ COSA IMPARERAI: ✓ Tecniche per migliorare la tua SEO ✓ Come l'AI sta trasformando la creazione di contenuti ✓ Strumenti utili come Quantum SEO per analizzare la tua visibilità.

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%..

This week on Marketing O'Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

SEO sa v roku 2025 zásadne mení – nestačí už len byť „prvý v Google“. Organické výsledky ustupujú pred AI odpoveďami, snippetmi a reklamou, konkurencia rastie a dôraz sa kladie na autoritu značky, kvalitu obsahu aj technické riešenie webu. Úspech dnes závisí od premyslenej stratégie, správnej analýzy kľúčových slov a schopnosti nájsť nichové príležitosti. nám porozprávala Adriana Sečkárová, CEO v SEOLINE.https://www.ecommercebridge.sk/SEO-vs-SERP-202500:00 Úvod01:43 Čo dnes obsahuje SERP na Slovensku? 03:28 Je to iné na Slovensku oproti svetu? 05:16 Pre koho je dnes SEO? 11:13 Sú aj e-shopy, pre ktoré nemá zmysel robiť SEO? 15:07 Môže e-shop rozšíriť ponuku na základe analýzy kľúčových slov? 17:48 Rieši sa analýza kľúčových slov hneď v úvode? 19:39 Funguje ešte linkbuilding v roku 2025? 23:43 A čo nakupovanie spätných odkazov? 25:09 Je zbytočné robiť SEO v prípade veľmi zlého webu? 27:25 Rieši sa rôzna stratégia pre rôzne vyhľadávače? 30:48 ZáverEcommerce Bridge SK: https://www.ecommercebridge.sk/Ecommerce Bridge CZ: https://www.ecommercebridge.cz/Sledujte nás na sociálnych sieťach ⬇️LinkedIn:SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/Facebook:SK https://www.facebook.com/ecommercebridgeslovenskoCZ https://www.facebook.com/EcommerceBridgeCeskoTwitter:SK https://twitter.com/ecommbridgeskCZ https://twitter.com/ecommbridgecz

Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and changes in SERP layouts. Hoover stresses the need for a comprehensive approach that includes competitive analysis, keyword research, and understanding user behavior. He also addresses the shift in metrics, advocating for impression share and pixel depth to measure real estate in search results. Finally, he underscores the significance of relevance and targeting in SEO strategies to align with business goals. Connect With: Eric Hoover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That's confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google's evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects. Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We've seen it in the wild, and he's pissed! A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE! Key Segments: [00:01:51]    The Grinning Indomitable Greg Finn Yeti! News from the EDGE: [00:03:37]  Reddit for SMBs [00:08:28] Google now sees more than 5 trillion searches per year [00:11:06]  EDGE of the Web Sponsor: Site Strategics [00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys Paid Ad News: [00:15:35]  Google is Making Headlines (AKA sitelinks) once Again with Some New Developments. [00:22:07] Google Ads run different auctions for each ad location [00:26:46] EDGE of the Web Sponsor: InLinks [00:27:43] Google Ads Triple Serving Ads On Same Search Results Page [00:33:59] Google Ads Mystery Shopping Rating - What? [00:41:22] Google Ads High Value New Customer Mode Live For Some Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Greg Finn X: @gregfinn LinkedIn: Greg Finn Marketing O'Clock X: @MarketingOClock Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.It's quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy's expert predictions on the future of branding and SEO.Follow Mordy

Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we unlock shopper insights to help you master your click-through rate strategy, grab attention, boost clicks, stop the scroll, and stand out on Amazon. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how to make your Amazon listings more irresistible to shoppers? Join us as we welcome John Aspinall from PickFu, who spills industry secrets on optimizing listings for maximum click-through rates. Learn how compelling imagery and strategic elements can capture attention on Amazon's bustling search results page. John provides valuable insights into the visual dynamics of competitive categories like supplements, guiding sellers on how to stand out amidst different SERP layouts and leveraging these insights for a marketplace edge. But getting the click is just the beginning—converting that interest into a sale is the real challenge. Discover the art of crafting product detail pages that communicate essential information succinctly, especially for products like supplements. John and I dissect the importance of using real images over illustrations and how to harness "dead pixel real estate" on packaging to convey key benefits. From hero images that grab attention to tailoring strategies for various product categories, we explore the nuances of engaging potential buyers and boosting click-through rates. Visual appeal can make or break a sale on Amazon, and we explore how packaging design can influence consumer behavior. John sheds light on how subtle differences in color and design can tip the scales between commoditized products and unique offerings. Learn how professional color choices can sometimes outshine cheaper, brighter options, and why clear, easy-to-read packaging is vital for a successful shopping experience. By addressing customer pain points and presenting relatable scenarios, we guide you in crafting a foolproof product detail page that enhances conversions and resonates with your target audience. In episode 641 of the Serious Sellers Podcast, Shivali, Kevin, and John discuss: 00:00 - Optimizing Amazon Listings for Better Click-Through Rate 02:15 - Brand Influence on Consumer Decision Making 07:00 - Optimizing Product Listings for Conversions 07:49 - Enhancing Product Detail Page Engagement 13:47 - Alt Text and Brand Story Module 17:29 - Amazon Merchandising and CTR Strategy 20:59 - Visual Packaging Increases Sales 23:47 - Maximizing Amazon Brand Ad Clicks 30:37 - Enhancing Product Listings With Creative Merchandising 33:44 - Optimizing Product Listings for Higher Conversion 34:38 - Improve Product Detail Pages for Conversions

Mordy is the founder of Unify, a brand development consultancy. He's also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of repositioning brands successfully, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP's Up podcast. Key Moments [05:26] MLB App Spoiler Mishap [07:32] SEO vs Brand: Longtime Focus [12:34] "Morty: Unfiltered Brand Champion" [16:01] Success Amidst Bureaucratic Constraints [18:26] Embracing Independence: A Mental Shift [21:03] "Trust Your Intuitive Frameworks" Find Mordy Online https://www.unifybrandmarketing.com/ https://www.linkedin.com/in/mordyoberstein/ https://www.wix.com/seo/learn/podcast If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee or support me on TrueFans.fm → https://gmwd.us/truefans. Follow Seth Online: Seth | Digital Marketer (@s3th.me) Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://indieweb.social/@phillycodehound Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textUnlock the secrets to boosting your home care business's online presence with expert insights from Valerie Van Booven. Imagine capturing the attention of potential clients even before they realize they need your services—Valerie guides you through the intricacies of SEO, ensuring you bypass common scams and harness the power of strategic keyword research. Discover how a well-optimized website and an updated Google Business Profile can set you apart in a competitive market, while targeting less competitive long-tail keywords to enhance your visibility.Ever wondered why some home care brands like Visiting Angels and Home Instead consistently outperform the rest? Learn how to use Google Ads effectively, despite the challenges posed by job seekers, and why brand recognition should take precedence over generic search terms. Valerie shares invaluable tips on leveraging tools like SEMrush and harnessing the potential of AI in search results, ensuring your brand stays ahead in the evolving digital landscape. You'll also explore advanced SEO tactics, including the use of schema coding and links in SERPs, to maximize your online reach.Finally, Valerie emphasizes the importance of local market optimization, especially in areas like Elizabeth, New Jersey. Get practical advice on producing detailed, long-form content that can rival larger competitors, and understand the significance of maintaining a fast, mobile-friendly website. With insights from Valerie, along with Don and Lisa, you'll be equipped to tackle common pitfalls such as thin content and neglected website maintenance, ensuring your home care business thrives online. Whether you're considering a professional website overhaul or simply need guidance to enhance site performance, this episode is your roadmap to SEO success in the home care industry.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Google fixes a few bugs, gives a quick "how-to" around tabbed navigation, advises about on-page hash-links, and provides a great tutorial on using GA4 and GSC together. Google also increases its results return-speed by 67milliseconds. That's the good stuff this week however it wasn't a good week from a classic "Don't be Evil" perspective. This week Google complied with the executive cultural nullification order to rename the Gulf of Mexico, scrapped a pledge to only use AI for peaceful purposes, shuttered DEI initiatives, and complied with another executive cultural nullification order by removing significant holidays such as Black History, Pride, Holocaust Memorial Day from Google Calendars. We also cover other changes to Google's SERPs, Yahoo!'s AI Answers using "Learn More" links, Facebook whistleblowers, the Scarlett letters AI, the BBC's analysis of LLM written news, and Reddit blaming Google for the evils of weaker than expected growth. Compliance is a bug and that bug is now a feature.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is the world of analytics leaving you feeling a little blind? Join Wix's Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant'. Prepare to lift the fog on data uncertainty on the SERP's Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Send us a textHere's the question: Is the First Tech - DCU merger of behemoths a sign of mergers to come or it is an outlier, a one-off deal that arose because of unique circumstances and histories??Kirk Kordeleski, onetime CEO at Bethpage, itself a member of the behemoth club, and now a SERP expert  with PARC Street Partners, and he comes with strong opinions abut credit union mergers.But there's more on the  show including Kordeleski's musing about the longevity of the credit union tax exemption - and how important it is to the credit union business model.Kordeleski also ponders the probable future of NCUA in an era of slashing federal spending and federal employee body counts.Just about all the credit union hot buttons get  pressed in this show..And Kordeleski also addresses this question: if you are the CEO of a $10 billion credit union that just now merges with a $5 billion credit union should you ping the board the next day and ask for a 50% pay hike.Place your bets now:Is this RIP for NCUA?Is it say goodnight to the tax exemption?Are mergers the best way for a credit union to grow?Or is interna; growth the shrewder option?And should that CEO ask for the 50% pay boost?Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas. We unpack the repercussions of Deepseek—a Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means for the global tech landscape. OpenAI's new operator agent takes automation to a new level, independently performing tasks on the web as Google's latest SERP experiments blur the lines between genuine and generated content. Amid water-guzzling AI models and potential copyright conundrums, we question the future of internet search and ponder the implications of AI-altered reality. Can SEO maintain its footing in an AI-dominated world?  News from the EDGE: [00:02:57]  Meta Launches Ads on Threads [00:06:23]  Google Updates Search Quality Rater Guidelines: What To Know [00:12:27] EDGE of the Web Sponsor: Site Strategics AI/SEO News: [00:13:57] What Is China's DeepSeek and Why Is It Freaking Out the AI World? [00:22:08]  OpenAI's new Operator AI Agent [00:26:46]  Google Testing AI-Generated What People Are Saying [00:32:12] EDGE of the Web Sponsor: InLinks [00:33:17]  Google Can Show Sites With Manual Actions In AI Overview [00:35:43]  ‘Thirsty' ChatGP [00:41:57]  AI Means the End of Internet Search as We've Known It Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @SaraTaherSEO X: @TheMann00 X: @EDGEWebRadio

Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up. Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP's Up podcast. Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lavall Chichester Preeti Gupta Resources: Topical Authority Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today's search landscape. Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.Show Notes:00:00 Welcome Cyrus and brand swag01:10 The Bold Move: Disavowing Every Inbound Link02:00 Aftermath: Results of the Disavow Experiment06:17 When the Disavow Tool Still Matters08:44 Contrarian Takes & Being ‘Right' in SEO09:43 Why Google Wants Real People14:21 SERP History & Competitive Analysis20:00 Over‐Optimizing vs. Brand Building Show Links:Zyppy's Disavow Experiment  Tom Capper on Brand AuthorityAhref's SERP history featureCyrus on Bluesky

Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix's Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you're not left counting pennies. Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro. Don't miss out as we help you secure that spondulix on this episode of the SERP's Up SEO Podcast! Key Segments [00:01:11] What's On This Episode of SERP's Up? [00:02:28] Focus Topic Guest: Carolyn Lydon [00:26:27] Across the Funnel Frontier: Nick LeRoy [00:43:10] Snappy News [00:49:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carolyn Lyden Nick LeRoy  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course Nick LeRoy SEO Consulting SEO For Lunch Newsletter SEO for Jobs How to Successfully Negotiate Your SEO Salary: A Complete Guidek News: LinkedIn Report Reveals Most In-Demand Marketing Skills Google updates search quality raters guidelines with a focus on spam HubSpot's SEO collapse: What went wrong and why?

Does your brand show up at the top of the "real search results," under the ads? That's the #1 spot that gets 66% of all clicks! Traffic Dynamo can get your brand ranked at the top organically, for all the keywords that matter. Visit https://trafficdynamo.com Traffic Dynamo City: Chimayo Address: PO Box 126 Website: https://trafficdynamo.com Phone: +1 505 570 2053 Email: munro@trafficdynamo.com

Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix's Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimp's Senior Manager of Content Marketing Strategy, Jillian Ryan.  Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms. Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue. Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERP's Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:16] Focus Topic of the Week [00:04:43] Focus Topic Guest: Jillian Ryan [00:38:11] Snappy News [00:46:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jillian Ryan Michelle Taite Anthony Capano Jim Rudall Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Mailchimp Wix Mailchimp Integration  The Revenue Blueprint Report  How to Grow Your Brand Report  News: Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues Google vs. SEO tools: Why your SEO data might be missing Confirmed: Google Is Requiring JavaScript To Block SEO Tools Google begins requiring JavaScript for Google Search

Welcome to Season 5 of Confessions of an SEO podcast! This week I unpack a discussion on what do you do when Google Patents say one thing and the SERPS imply another? How can both things be true at the same time and our heads not explode? Get 45% off Magic Mind bundle with my link: https://magicmind.com/confessionsjan #magicmind #mentalwealth #mentalperformance ⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠

Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix's Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025.  From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don't want to miss!  Join episode 117 of the SERP's Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week  [00:10:13] 2025 SEO Take: Ray Saddiq [00:12:17] 2025 SEO Take: Debbie Chew  [00:14:23] 2025 SEO Take: Celeste Gonzalez [00:17:08] 2025 SEO Take: Mike King [00:18:32] 2025 SEO Take: Paul Andre De Vera [00:29:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ray Saddiq  Debbie Chew  Celeste Gonzalez  Paul Andre De Vera  Mike King  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority.Connect With: Tony Pataky LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things like:Prioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular contentTimestamps(00:00) - - Intro (01:52) - - Underrated Content Strategy for B2B (02:07) - - SERP and Mindshare Domination (02:07) - - ChatGPT and Closing Thoughts (02:12) - - Search as a Distribution Channel (02:12) - - Why We're Doubling Down on X (02:27) - - Adjusting Your Tone with the Times (02:32) - - Why Followers Aren't a Vanity Metric (02:33) - - How to Repurpose Popular Organic Social Content (02:47) - - An Easy Content Distribution Tactic (02:48) - - The Sales Team as a Distribution Channel Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You've heard it before – every B2B marketer's top pain point is marketing attribution. It's complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That's where Paramark steps in. Their platform makes it simple to understand what's driving results (and what isn't) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He's so passionate about solving this problem, he's offering listeners a free brand assessment. Pranav will personally analyze your brand's performance and share his insights—an opportunity you don't want to miss.Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Why your website can decrease in rank and how to tell why from a SERP chart.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Can you have too much of a good thing?   SEOs and marketers often rely on data - but is it too much sometimes? Wix's Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn't necessarily mean more traffic and conversions, and how Google's search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas. Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools. Join us as we unravel the art of data-driven creativity on episode 116 of SERP's Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week:  [00:17:01] Focus Topic Guest: Katy Powell [00:22:26] So Many Search Engines [00:29:50] Snappy News [00:34:34] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katy Powell Debbie Chew Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course  It's New - Daily SEO News  SEO for brand visibility in LLMs  Bottled Imagination  News: Google Speculates If SEO ‘Is On A Dying Path  Google December 2024 spam update done rolling out

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties  that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup - that's bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it's a consensus score. Are we in alignment? Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We're huge fans of what this tool can be used for:  Mark dissects the importance of understanding SERP dynamics beyond just the "10 blue links." He emphasizes the need to delve deeper into "People Also Ask" panels to gain insights into user intent and search behavior.  AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively. A huge tool - and a huge insight into Google's consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in! [00:03:39] Introduction to Mark Williams-Cook  [00:05:02] Mark Reported a Google Exploit - a Big One [00:10:11] Metrics Called “Site Quality” from Google [00:14:43] EDGE of the Web Title Sponsor: Site Strategics [00:18:29] It's About Consensus Factors [00:23:38]  AlsoAsked.com: Understanding the Most Important Feature on the SERP [00:25:00]  The Intent Research Tool [00:31:04] Screenshare of the Tool: Check out our YouTube video [00:35:58]  A Slice in Time isn't Enough [00:36:18] EDGE of The Web Sponsor: Wix Studio [00:39:11] Using it with Screaming Frog & ChatGPT - an SEO Superpower [00:42:17] A Recent Challenge from John Mueller & Mark's Response  [00:46:14] It's Not About Repeating Answers, It's About NEW Answers  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Bluesky: https://bsky.app/profile/markwilliamscook.com  LinkedIn: https://www.linkedin.com/in/markseo/  YouTube: https://www.youtube.com/@candouragency

New Study on How People Use Google & More Digital Marketing News | Marketing O'Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ6IWRjX-9KvrM65Fo9r3cB-cc38SE8KxeUEs1FTdLn7cixHS4caAi5vEALw_wcB This week on Marketing O'Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we're still really mad about Page Annotations. Visit us at - https://marketingoclock.com/

“We spend our time educating credit unions about using SERPs to attract and retain the talent they need to remain competitive.” - Bernie WinneThank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Bernie Winne, Regional VP of Modern Capital Executive Solutions. Bernie shares candidly about his entry into credit unions, and the decades-long career that followed, spanning various roles including CEO of the Boston Firefighters Credit Union. Modern Capital works with credit unions to provide cost-effective benefits plans designed to attract and retain talented leaders.During our conversation, Bernie discusses the core functions of Modern Capital, and how their investments can provide credit unions with better returns when used for executive compensation, charitable donations, and employee benefits. Bernie talks about the strategic importance of Supplemental Executive Retirement Plans (SERPs) as a critical tool for attracting and retaining top executive talent. He explains how Modern Capital tailors its approach to meet credit unions where they are, whether they're already adept in their investment strategies or just beginning to explore them.As we wrap up the episode, Bernie talks about a great leader he learned from, the one experience he loved spending money on each year, and his favorite city to visit. Enjoy my conversation with Bernie Winne!Find the full show notes on cuinsight.com.Connect with Bernie:Bernie Winne, Regional VP of Modern Capital Executive Solutionsmoderncap.comBernie: LinkedInModern Capital Executive Solutions: LinkedIn | Facebook

Merriam-Webster's Word of the Day for October 27, 2024 is: usurp • yoo-SERP • verb To usurp something (such as power) is to take and keep it by force and without the right to do so. Usurp can also mean "to take the place of by or as if by force." // Some people have accused city council members of trying to usurp the mayor's power. // We cannot allow lies to usurp the truth. See the entry > Examples: “[Kazimierz] Pułaski, like other Poles in the 1770s, hoped for the American republic to live because he was watching the Polish republic perish. Pułaski was a veteran of wars with Russia. Catherine the Great, a German princess, had usurped the Russian imperial throne after the murder of her husband in a coup d'état in 1762.” — Timothy Snyder, The Atlantic, 15 Sept. 2024 Did you know? While often associated with questionable behavior by the royals of eras past, usurp retains its usefulness today. It's still typically applied when someone takes power without authority or the right to do so, though the power taken is not necessarily political and the question of right and authority may be subject to debate; a city council usurping a mayor's power is a more traditional use of the word, but one product can be said to be usurping market share from another, and one athlete may claim to have usurped GOAT status. The usurpation can even be sartorial: Amanda Mull, writing for The Atlantic, noted how tracksuits in the 1980s “usurped much of cotton sweatpants' momentum toward legitimate coolness.” Usurp comes from Latin: usurpare, meaning “to take possession of without a legal claim,” was formed by combining usu (a form of usus, meaning “use,” which also led to the words usually and use) and rapere (“to seize”).