Podcasts about rankbrain

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site's in the “loser's bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here's what you'll learn:How Google's approach to content and ranking has changed since 2018 (and again after 2022)What “entity SEO” and “topical authority” mean for your websiteWhy user satisfaction and mobile-first indexing matter more than everHow to structure content for both users and bots (headers, visuals, and more)What it takes to move your site from the “loser's bracket” to the winner's bracket

Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue or if search is moving toward a constant state of change. Torres predicts distinguishable updates will remain for the next 12-18 months before transitioning to more continuous evolution, similar to what happened after the introduction of RankBrain. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

¿Sabías que en 1956 se organizó una conferencia en Dartmouth College donde se acuñó el término "inteligencia artificial"? En aquel entonces, los investigadores soñaban con máquinas que pudieran pensar como humanos. Hoy, menos de un siglo después, esas máquinas no solo piensan, sino que están creando este podcast. Sí, lo estás escuchando bien: todo lo que vas a oír, desde la redacción hasta la voz que te habla ahora, está creado íntegramente con inteligencia artificial. Bienvenido al podcast "Inteligencia Artificial para Emprender", el espacio creado por Borja Girón donde descubrimos cómo la IA está transformando el mundo del emprendimiento online. Hoy te traigo las siete novedades más importantes de la semana, perfectas para ayudarte a impulsar tu negocio. Hoy es sábado 18 de enero de 2025. ¡Empezamos! La primera novedad es que OpenAI ha lanzado una nueva función llamada "tareas" en ChatGPT. Esto permite a los emprendedores organizar sus proyectos en pasos concretos, como si tuvieran un asistente personal virtual. Es ideal para planificar estrategias, gestionar campañas o simplemente dividir grandes metas en acciones claras.  La segunda novedad viene de Samsung, que ha anunciado que el Galaxy S25 incluirá funciones avanzadas de inteligencia artificial. Una de las más útiles es la generación de resúmenes automáticos de videos en YouTube. Si consumes contenido educativo o investigas tendencias, esta herramienta te ahorrará horas de visualización.  En tercer lugar, Google ha actualizado su algoritmo RankBrain, que ahora comprende mejor la intención del usuario gracias a la inteligencia artificial. Esto significa que, si optimizas tu contenido para resolver preguntas concretas de tu audiencia, tendrás más posibilidades de posicionarte mejor en los resultados de búsqueda.  Cuarta novedad: Canva ha potenciado su asistente de diseño con nuevas capacidades de inteligencia artificial. Ahora puedes crear presentaciones, publicaciones para redes sociales y propuestas gráficas en tiempo récord, lo que lo convierte en una herramienta imprescindible para emprendedores creativos.  La quinta novedad de la semana es que Jasper AI ha mejorado sus plantillas enfocadas en emprendedores online. Puedes generar descripciones de productos, correos electrónicos y publicaciones para redes sociales en cuestión de minutos. Si tienes un negocio digital, esta herramienta puede ser tu gran aliada para mantenerte constante con el contenido.  La sexta novedad es que Shopify ha integrado un sistema de inteligencia artificial para predecir tendencias de ventas en tiendas online. Esto permite a los emprendedores identificar los momentos ideales para lanzar promociones o priorizar productos según la demanda prevista.  Séptima y última novedad de la semana: LinkedIn está probando una herramienta de inteligencia artificial que analiza perfiles y ofrece recomendaciones para mejorarlos. Esto es clave si quieres destacar entre la competencia, conectar con clientes o atraer posibles colaboradores estratégicos.  Como ves, la inteligencia artificial sigue ofreciendo herramientas increíbles para emprendedores como tú, ayudándote a ahorrar tiempo y a tomar decisiones más estratégicas.  Si te ha gustado este episodio y quieres recibir contenido exclusivo, suscríbete a mi newsletter gratuita en BorjaGiron.com. Nos escuchamos en el próximo episodio. Aprovecha estas novedades y sigue llevando tu emprendimiento al siguiente nivel. ¡Hasta la próxima! Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/inteligencia-artificial-para-emprender--5863866/support.

Send us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like RankBrain and BERT are influencing search engine resultsThe importance of human creativity and unique perspectives in an AI-driven worldActionable strategies for adapting SEO practices to the AI-powered futureJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:ClearScope and MarketMuse for content optimizationKeyword.io and Phrase for keyword researchSE Ranking and SEMrush for SERP analysisGoogle's People Also Ask and Answer the Public for question researchChatGPT and Claude.AI for content optimizationConnect with Kendra Corman:LinkedInWebsite  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms. Key Segments: [00:03:38] Introducing Kristine Schachinger [00:07:59] Massive Google Search Algorithm Leak Shocks Community [00:11:46] Read Foundational Texts First, Not Document Fragments [00:15:54] DOJ Documents Differ From Community Claims about SEO [00:19:32] EDGE of the Web Sponsor: SE Ranking [00:22:40] Rankbrain Uses User Engagement To Determine Relevance [00:29:02] How Do You Optimize Toward Navboost [00:33:37] EDGE of The Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site SE Ranking: https://edgeofthewebradio.com/seranking  Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/schachin  LinkedIn: https://www.linkedin.com/in/kschachinger-seo

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023.1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and ranking, recently testified in the ongoing U.S. vs. Google antitrust trial. Lehman stated that Google's machine learning systems, BERT and MUM, are becoming more critical than user data for search rankings. He believes that Google will increasingly rely on machine learning to evaluate text rather than user data.Lehman's testimony has sparked controversy, especially among SEO experts, who have long questioned Google's transparency about its ranking factors. Google's Gary Illyes, at a recent AMA, confirmed that Google uses historical search data for its machine-learning algorithm, RankBrain. However, he clarified that clicks are not necessarily a direct ranking factor. Instead, they are used for evaluating experiments and personalization.The Department of Justice (DOJ) also attempted to challenge Lehman's statements by questioning Google's advantage in using BERT over its competitors. Lehman clarified that Google's edge comes from inventing BERT, not from its user data. The DOJ's attempt to impeach Lehman's testimony seemed to backfire, adding more credibility to his statements.Lehman also touched on the sensitive topic of using clicks in search rankings. He mentioned that Google avoids confirming the use of user data in rankings to prevent people from thinking that SEO could be used to manipulate search results. This adds another layer of complexity to the ongoing debate.In summary, while clicks may not serve as a direct ranking factor, they are part of a more complex system that includes machine learning algorithms and personalization. Lehman's testimony has reignited the discussion about Google's ranking factors, raising questions about the company's transparency and the future of SEO.2.

Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It was an early flight out to Arizona to meet up with Joe Sinkwitz. We discussed influencer marketing, dark patterns, negative SEO and more. Joe gave me his take on RankBrain, and we discussed how future SERP designs could be more game-able. Lastly we touched on the Yandex hack, the FTC case against Google, and before taking a very round-about path to get back to Austin, due to weather, we chatted about getting in shape. And now, Joe Sinkwitz.   FOLLOW US ON: Website: https://www.rsnake.com Facebook: https://www.facebook.com/TheRSnakeShow/ Twitter: https://twitter.com/TheRSnakeShow Instagram: https://www.instagram.com/TheRSnakeShow/ Spotify: https://open.spotify.com/show/4wHHBk84wU9MQ7loDha7BK Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-rsnake-show/id1606954901 YouTube: https://www.youtube.com/@thersnakeshow

1. Google's Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues then Google will restrict or remove the content from showing up in search. Here is what Google wrote:“If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an account, or otherwise continue to distribute content that has been removed or made ineligible from surfacing, we may take appropriate action which could include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to creating or using multiple sites or other methods intended to distribute content or engage in a behavior that was previously prohibited”2. Google's Advice On When You Should Move Your Blogs To A Sub-Domain - John Mueller of Google recently shared his advice on when you should add blogs to a Sub-Domain. John shared that he will move blogs to a subdomain over a www when he thinks the content on the subdomain can live on its own. He said "my way of thinking with regards to subdomains is that it depends on what you're trying to do. Is it content that's meant to be tightly connected to the main site? Then put it on the main site. If you want the content to stand on its own, then a subdomain is a good match."He also shared that there are technical considerations to think about outside of SEO. He said "There's also the technical side-effect of subdomains sometimes making things a bit more complicated: verification in search console, tracking in analytics, DNS, hosting, security, CSPs, etc."Lastly, John added "To be clear, I think it will affect rankings of the new content, but ultimately it depends on what you want to achieve with it. Sometimes you want something separated out, sometimes you want to see something as a part of the main site. These are different situations, and the results will differ."3. Google: 60% Of The Internet Is Duplicate & Prefers https - Gary Illyes from Google shared during Google Search Central Live in Singapore that 60% of the content on internet is duplicate. To find duplicates, Google compares the checksum generated from the main content and if the checksum matches then the content is duplicate. Lastly, Gary mentioned that Google will always pick a https url over http. Ensure that you have https on your website and focus on producing something way more unique and useful than most of what is out on the internet.  4. Google Re-confirms That E-A-T Applies To Every Single Search Query - During recent SMX Next event, Hyung-Jin Kim, the Vice President of Google Search (who has been working on search quality for the past 20 years and leads up core ranking at Google Search) reconfirmed that E-A-T is used in every single query, it is applied to everything Google Search does. "E-A-T is a core part of our metrics," he added, explaining that it is to "ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user." Here is the transcript of what he said exactly:“E-A-T is a core part of our metrics and it stands for expertise, authoritativeness and trustworthiness. This has not always been there in Google, and it is something we have developed about 10 to 12 to 13 years ago. And it is really there to make sure that, along the lines of what we talked about earlier, that is it really there to ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user. These are principles we live by every single day. And E-A-T, that template, of how we rate an individual site based on expertise, authoritativeness and trustworthiness, we do it to every single query and every single result. So it is actually pretty pervasive throughout everything we do. I will say that YMYL queries, the your money or your life queries, such as when I am looking for a mortgage or when I am looking for the local ER, those we have a particular eye on and pay a bit more attention to those queries because those are some of the most important decisions people can make, some of the most important decisions people will make in their lives. So I will say that E-A-T is has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we have.”5. Google Publishes A Guide To Current & Retired Ranking Systems - You can find out which algorithms Google uses to rank search results and which ones are no longer in use with the help of a new guide to Google's ranking systems. Furthermore, Google distinguishes between ranking "systems" and ranking "updates" in its most recent guide, using new terminology. RankBrain is one example of a system that is always operating in the background. On the other hand, an update describes a one-time adjustment to ranking structures.For instance, when Google returns search results, the helpful content system is always active in the background, while it is subject to modifications to enhance its performance. Other examples of one-time adjustments to ranking algorithms include spam updates and updates to the core algorithm.Here is the list, in alphabetical order, of Google's ranking systems that are currently operational. BERT: Short for Bidirectional Encoder Representations from Transformers, BERT allows Googe to understand how combinations of words can express different meanings and intent. Crisis information systems: Google has systems in place to provide specific sets of information during times of crisis, such as SOS alerts when searching for natural disasters. Deduplication systems: Google's search systems aim to avoid serving duplicate or near-duplicate webpages. Exact match domain system: A system that ensures Google doesn't give too much credit to websites with domain names that exactly match a query. Freshness systems: A system designed to show fresher content for queries where it would be expected Helpful content system:  A system designed to better ensure people see original, helpful content, rather than content made primarily to gain search engine traffic. Link analysis systems and PageRank: Systems that determine what pages are about and which might be most helpful in response to a query based on how pages link to each other. Local news systems: A system that surfaces local news sources when relevant to the query. MUM: Short for Multitask Unified Model, MUM, is an AI system capable of understanding and generating language. It improves featured snippet callouts and is not used for general ranking. Neural matching:  A system that helps Google understand representations of concepts in queries and pages and match them to one another. Original content systems: A system to help ensure Google shows original content prominently in search results, including original reporting, ahead of those who merely cite it. Removal-based demotion systems: Systems that demote websites subject to a high volume of content removal requests. Page experience system: A system that assesses various criteria to determine if a webpage provides a good user experience. Passage ranking system: An  AI system Google uses to identify individual sections or “passages” of a web page to understand better how relevant a page is to a search. Product reviews system:  A system that rewards high-quality product reviews written by expert authors with insightful analysis and original research. RankBrain:  An AI system that helps Google understand how words are related to concepts. Allows Google to return results that don't contain exact words used in a query. Reliable information systems: Google has multiple systems to show reliable information, such as elevating authoritative pages, demoting low-quality content, and rewarding quality journalism. Site diversity system: A system that prevents Google from showing more than two webpage listings from the same site in the top results. Spam detection systems: A system that deals with content and behaviors that violate Google's spam policies.

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

Thomas Mailund Østerkjerhuus fra MorningTrain er på besøg, og han fortæller om RankBrain, som ifølge ham, nok er den mest oversete SEO metric. I jagten på at skabe trafik og afkode brugernes intention, så kan du anvende RankBrain til at hjælpe Google med at forstå, hvor brugerne vil hen med sine søgninger. Lyt med og bliv klogere, samtidig med du får tips og tricks til at prioritere RankBrain, så du både optimere brugeroplevelsen, og skærper forståelsen af dit indhold og dine sider.Tools/værktøjer: Mouseflow

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google's use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google's algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links. Links mentioned in this episode: Dawn's slideshares on Passage Based Indexing and Zipf's law https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson Reach Dawn at Bertey.com or on Twitter https://bertey.com/ https://twitter.com/dawnieando This episode corresponds with newsletter episode 222:
 https://mariehaynes.com/newsletter/episode-222-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

If I told you “race marketing”, what kinds of things come to mind? Facebook ads maybe, maybe Google Ads. But what about your race website? Is that optimised for search engines? When people search Google for your race - or, even more importantly, for a race like your race to enter - is your race website the one they find at the top of Google search results?Today we're going to be talking about SEO - a huge missed opportunity to get more qualified people to discover your race on Google. Why is this so important? (A) Because it's free, (B) because it can get you tons of traffic and potential participants, and (C) because very few people are doing it as well as it can be done. And that's the opportunity for you.My guest on today's episode, Cory Jennermann, knows a bit about SEO, having spent countless hours ranking his awesome race listing site, RunGuides.com, to the top of Google search results pages. And, as you'll see, Cory loves geeking over keywords and structured data and the like - as do I, to be honest - so, stick with us for a fun-filled SEO chat.In this episode:What is SEO all about?Getting found by people looking for your race vs getting found by people looking for races similar to your raceHow you can't - and shouldn't try to - game GoogleWhat user behavior tells Google's RankBrain algorithm about your websiteTechnical SEO vs On-page SEO vsOff-page SEOBacklinks, site authority and link juice(!)Technical SEO: URL architecture, content discoverability, sitemaps, internal linking, data markupStructured data: marking up your website content for rich snippets and winning more Google real estateEvent schema markup: marking up your race date and start line locationRanking for relevant "near me" search queriesMarking up for your site's FAQsUnderstanding and targeting user search intentHow keyword research can help improve your race website contentBlogs: should your site have one?Creating content to win backlinks and draw in qualified trafficBuilding backlinks to your site: targeting local running clubs, race calendars, other local event sites.Useful links:Google Search ConsoleGoogle Structured Data Markup HelperGoogle Keyword PlannerGoogle TrendsMoz - SEO toolsAhrefs - SEO toolsMoz Beginner's Guide to SEOBacklinko blog - in-depth SEO and backlink-building articlesThanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 22,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about building your own website, SEO or anything else in our Facebook group, Race Directors Hub.

1. YouTube's “New To You” Feature Will Help Viewers Discover New Content - YouTube's rolling out a new feature called 'New to You', which is designed to help users discover content from channels that they've not previously viewed, but are aligned with their interests based on past viewing behavior.The option is primarily focused on maximizing viewer engagement, but it may also help creators reach new audiences through targeted exposure.How is this different from “Explore” page? Explore helps viewers find content in particular verticals - such as gaming or content that is trending worldwide. But content that is not necessarily personalized to them. In other words, it does not take their specific interests into account. But “New To You” is personalized to the viewer. So they take a balanced approach to things they think you might be interested in plus things that are farther afield from things you typically watch.This is all being done for two reasons: a.)Help viewers explore content that is beyond their typical recommendations b.)creators having a chance to reach new  viewers.2. TikTok Introduces 'Shoutouts' - A Clone of Cameo - As competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities. Along this line, TikTok has this week added a new Cameo-like option called 'Shoutouts' in the app, which enables fans to pay to have platform stars send them a personalized video message. users are able to pay, in TikTok coins, to have their favorite creator send them a personalized message. The creator then has three days to either accept an assigned Shoutout or decline, then a further week to create the clip, which is finally sent to the users' inbox.What are TikTok coins, you might ask? TikTok added its own virtual currency last year, which primarily enables users to purchase virtual gifts that can be sent to creators during TikTok live streams. TikTok virtual gifts As TikTok explains, users can purchase bundles of virtual coins in the app: "Coins can be found in your profile Settings within the “Balance” tab. Select the “Recharge” icon to view the coin denomination options."So, like Facebook Stars and YouTube's Super Chat options, you exchange real money for on-platform TikTok coins, which you can then use to make donations to your favorite creators, through digital effects and stickers, and now, via Shoutouts as well. So how much does it cost to get your favorite TikTok-er to make you a custom video? Well it depends on what they want to charge - based on the above example, at 100,000 TikTok coins, that's around $US1800 at present. Which is pretty steep - but then again, the amount is variable, and some people will probably pay whatever it takes to be 'seen' by their favorite stars.3. TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed - This month, TikTok is running a range of free 'TikTok Unplugged' business info sessions, which will see some of the platform's biggest successes share their secrets and tips on how to grow your brand with TikTok marketing.As explained by TikTok:"Go beyond ads and collaborate with creators to get your brand in front of the TikTok community authentically. Learn about their creative processes LIVE on TikTok: UNPLUGGED Creators Spotlight sessions."TikTok has a listed a range of sessions which will be broadcast throughout the month, which anyone can join from its dedicated site:You can read more about TikTok's Unplugged Series, and sign-up for events, here.4. TikTok Copies LinkedIn - Launches “TikTok Resumes" - Want to stand out to recruiters and HR managers? Maybe TikTok is your ticket, with the platform today launching its new 'Resumes' program in the US, which enables people to post personal job pitches via TikTok clips.As explained by TikTok:"TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We're teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world's most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume."The process of actually posting a TikTok Resume is fairly simple - candidates use TikTok clips to "showcase their skillsets and experiences", then post them to the app using the #TikTokResumes tag in their caption.There's also a dedicated TikTok Resumes website where you can get inspiration and tips for your personal video pitch, and search through listed openings.You can then apply to any listed job by providing a link to your TikTok application clip (as well as a link to your LinkedIn profile if you choose). The program is accepting video resumes for U.S. job openings from July 7 through July 31.5. Facebook Outlines 4 Key Areas of Focus for the Platform Moving Forward - This week, Facebook's Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook's looking to maximize as it continues to build for the next generation of user behaviors.And there are some valuable pointers and notes here - first off, Levy outlines Facebook's four key areas of business product innovation.a.) Privacy-enhancing technologies - Levy says that Facebook's working to develop new 'privacy-enhancing technologies' in order to minimize the amount of personal information that the platform takes in, while still enabling advertisers to focus their promotions with optimal efficiency.b.)Product and business discovery - First off, Facebook's trialing a new option in user News Feeds which enables people to tap to browse content from businesses on topics - "such as beauty, fitness, or clothing, and explore content from related businesses". In addition to this, Facebook's also looking to build improved ad placements based on the content users are interacting with. "So if you're watching a travel video, we could show ads for hotels and flights." Facebook already offers this to a degree via its ad targeting options, but it's looking to get more specific, which could open up new ad opportunities.Levy says that they're also looking to help boost small businesses specifically, with a new badge that will be displayed on some ads from SMBs. c.)Commerce - Levy says that a billion people now visit Facebook Marketplace each month, while Facebook and Instagram Shops, which were launched last May, now see over 300 million monthly visitors. "Facebook and Instagram are fast becoming a destination to buy and sell and over the coming years, we are building a modern commerce system to meet that demand across ads, community tools, messaging, Shops and payments. It's all in service of creating a personalized, seamless customer journey, in which it is easier to discover a product, learn about it, decide to buy it, pay for it, and find it on your doorstep."d.)Business tools beyond marketing - Levy also notes that Facebook's continuing to work on improved business management tools and processes, in line with these trends, while also adding in new elements like job listings (and resume uploads on profiles) as well as improved messaging and digital education tools.6. Facebook Launches 'Creative Guidance Navigator' for Marketing Stats and Tips - This week, Facebook has launched what it's calling 'Creative Guidance Navigator', which is a mini-site of various ad tips and notes that can help improve your ad creation approach. The mini-site is fairly straightforward - The main listing displays a range of Facebook ad tips, one-by-one, with a 'Load more' prompt at the bottom to generate more examples of relevance.You can also filter the display by ad format, industry, region and more to get more specific creative notes of relevance to your brand niche. You can check it out here https://www.facebook.com/business/creative-guidance-navigator7. Facebook Updates Conversion Modeling and Events to Tackle ATT Changes - Here's what's changed:First off, Facebook will now allow advertisers to update their focus event for a campaign without the advertiser having to pause and manually restart it with every change. That'll make it easier to keep your campaigns moving, with more flexibility to change focus based on performance trends.Facebook's also adding estimated conversions into its 7-day click attribution window, which will help advertisers account for data lost due to the ATT update. With the ATT changes, many Facebook advertisers have seen a significant reduction in conversions because Facebook is no longer able to track them, but this will provide a more accurate view of performance based on modeled estimates. Many advertisers are also reporting major mismatches between their data reporting tools, because they can't connect the dots between Facebook reporting and their actual performance, and this will help to reduce those gaps. And lastly, Facebook's providing more flexibility for marketers looking to maximize performance to Android users, by expanding their event options in their campaign set-up. That will mean that advertisers looking to target Android users will have more capacity to optimize their campaigns based on performance - though this won't help those looking to reach users on iOS.8. Microsoft Advertising Updates - On July 6th, Microsoft Advertising announced its July product releases and updates. Here's what you need to know! Microsoft Expands Verticals for Dynamic Remarketing - they will expand dynamic remarketing to additional verticals including automotive listings, entertainment events, and the travel industry (specifically tours and activities). Dynamic remarketing uses product IDs to identify what product an audience has interacted with and then uses that to deliver targeted ads. In-Market Audience Data Refined - Updated the user experience for advertisers implementing in-market audiences.  Now, when advertisers are adding in-market audiences, they'll be able to easily see how big a segment size is based upon the specific markets that they are targeting within that campaign. Previously, by default, the audience size was global. Now, if a campaign is targeting the U.S., the audience size will be reflective of those audience members that are within the US only. Automated Bidding Expands to the Microsoft Audience Network - This change will only be effective for search campaigns that are opted into the audience network. Standalone audience campaigns (with no search components) will have this feature available in future months. New insertions for your Responsive Search Ads - Two new ways to customize responsive search ads with the addition of countdown customizers and location extensions. Countdown customizers allow advertisers to dynamically insert countdowns into your RSAs to key moments for your business; like sales or online events. For instance, you could countdown to the end of a sale or the end of a shipping window to be delivered by a specific date. Location insertions allow advertisers to add locations into your RSAs to maximize relevancy to the searcher based on their location. New Action Extensions - Has expanded the number of actions available for action extensions! For more information on setting up those, see the help documentation. Deprecation of Microsoft Advertising Intelligence Tool - For the time being, the tool is still accessible but it won't be updated or maintained going forward. Instead, advertisers should plan to use the Keyword Planner within the UI. Multimedia Ads For Search - The ads will combine advertisers' images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Multimedia ads will be delivered on the Bing.com search pages and will be featured prominently in the mainline at the top of the SERP or on the right rail. There will only be one multimedia ad per page, so only one advertiser can deliver a multi-media ad at a time. Folks that are familiar with Google's responsive display ad creation will find the setup of Multimedia Ads to be very familiar.  The proves also closely resembles the creation process for Responsive Search Ads, but with the ability to use rich visual assets in combination with text. 9. Machine Learning Will Not Replace Search Engine Optimization (SEO) - Google's John Mueller recently did a Q&A in which he was asked the question of about the future of SEO industry. What Mueller essentially said was that regardless of how advanced machine learning gets, it is unlikely that it will end up rendering good old fashioned SEO obsolete anytime soon. He definitely struggled to come up with a satisfactory answer though, but it is heartening to think that an executive with such a high ranking position in Google decided to give good news in this regard.10. HTTPS boost : Google's Magic Signal to Break Tie & Rank Higher on SEO - Google doesn't typically disclose what factors go into its ranking algorithm—it's a well-guarded secret. But, in the second part of the Search Off The Record podcast released on July 6, 2021  Gary Illyes from Google explained how Google does ranking. In short, they assign a score to each page (using different algorithms such as PageRank, RankBrain and etc)  in a result set based on topicality and relevancy based on the query and content of the page. It is highly unlikely that two pages will have the same score. However, if any two pages ends up with the same score then they use the score from  HTTP boost, which is a magic signal, and works as a tiebreaker. HTTP boost is nothing but having SSL turned on for your website. There you go folks, if you were unsure about the importance of SSL now you know how important it is and hope you turn it on.This was an interesting podcast to listen to, so I'm embedding  the audio at the start time below at 28:52 where Gary explains how results are returned. Give it a listen if you want to geek out on SEO ranking.

Subscribe | Transcript | Comment About Our Guest For the last four years, A. Chris Turner has guided our clients and our agency to organic and paid victories online as our Senior Director, Digital Strategy & Performance Analytics. He is a true SEO helping make websites work for companies for the last 15 years. Chris is a veteran of the United States Air Force and a lifelong entrepreneur who knows the value of a dollar and how to stretch it. Show Notes Do you need an objective set of eyes on your SEO work? Do you have questions or concerns you’d like to bounce off someone? Click here to schedule your no-obligation meeting with John Farkas and Chris Turner. Mentioned on This Episode: McKinsey’s B2B Marketing Report Three Key Elements to Set Reasonable Expectations for SEO SEO is Organic People interact with this information in their own ways. If people don't do searches, there is no SEO. SEO is based on people, human interaction, and human need. SEO is Not Magic; It is a Scientific Activity It may be mysterious, but you can instigate certain activities to change your results. SEO is Common Sensical On a basic level, if it doesn’t make sense, don’t do it. Questions to Ask About Your SEO Efforts What is the context of your SEO efforts? What company needs are you trying to meet and how well are you meeting them? Is your SEO aligned with your company goals? How do you operate from a digital marketing perspective? How do you use content? How old is your keyword audit? Do you have a contextual understanding of your keywords? What suggestions for future content does your audit make? Does everyone involved in marketing and sales have a clear and harmonious understanding of who your customer is? Is your SEO relevant, timely, and credible? — A. Chris Turner Three Mistakes Marketing Leaders Make Around SEO Going fast and dirty. Set it and forget it. Not understanding how SEO ROI works. A Recent Example from Search Engine Journal It is easier for business owners and decision-makers to invest in paid marketing because it offers clear returns on the investment (ROI); for X dollars you received Y visits/calls/forms. Nevertheless, with proper tracking and systems in place, organic optimization can offer clear ROI along with conversion optimization when SEO is done with the intent of matching the right consumers, with the right pages of your website for the right results. For example, a B2B computer repair company in Manhattan has an average sale of $10,000. They close leads at a rate of 30 percent and have a conversation rate of 5 percent. In your ROI model, you project 500 clicks for them a month. To calculate potential revenue, you would multiply 500 (clicks) x 5% (conversion rate) x 30% (close rate) x $10,000 (average sale) = $75,000 per month. To gain a greater understanding of SEO for your company, download A. Chris Turner’s eBook: Additional Reading about SEO Golden Spiral’s Insights into Google Algorithm Changes 12 Reasons Why SEO is Important for Businesses Google’s Resource for SEO Google’s Reference for Hiring an SEO

It was inevitable and it is now everywhere. They call it Artificial Intelligence, Machine Learning or Deep Learning. Google made the move early on to improve search results quality and scale up their system. It's been a rocky ride so far, and we have not seen the end of the evolution. The entire team of engineers tweaking the algorithms are lead by algorithms named Rankbrain, Bert or Hummingbird. Bill Slawski from https://www.seobythesea.com/ and https://gofishdigital.com/ takes us on a journey to understand how Google works. The emphasis today is to explain the impact of Machine Learning on Google algorithms and what it means for Search Engine Optimization professionals. The SEO Stories series goes through the history of Search by those who made it.   ----------- Laurent's Stuff : http://www.topicalmesh.com/ http://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Bill's Stuff : https://twitter.com/bill_slawski http://www.seobythesea.com/ https://gofishdigital.com/

RankBrain is changing the way many small businesses view their online presence on Google. In this episode, Adam Torres and Ken Knorr, CEO and President at That Company, explore RankBrain and tips business owners should know in order to reach their target audience online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

RankBrain is an AI developed by Google engineers as a rank factor to process “a large fraction of search results every day.” While little is known about RankBrain, some details have emerged that serve as subtle hints about how SEO is changing for the automated age. We take a closer look at these changes in this episode and examine how they could affect your business. Read the article at Advanced Web Ranking here: https://bit.ly/30JoEvI Did you enjoy this episode? Please leave a rating or review, and share it! Connect with us: ‣ Website: Louder.Online/Connect ‣ Facebook: I Am Louder Online ‣ Twitter: @IAmLouderOnline

#039 Neil Patel became one of the most famous brands in Digital Marketing, fast...How does he use his Origin Story in his marketing?And can his Origin Story be made much MUCH better?Listen to notice the nuances, tips, and nuggets.Plus, a surprise inside!Podcast Music: THBD - Good For YouSupport the show (https://www.buymeacoffee.com/StoryBonding)

The holy grail of local search marketing is ranking at the top of Google's Local 3-Pack. Here's how a local search expert helps his clients do just that. This week on The Inbound Success Podcast, Local SEO Search Owner John Vuong shares the strategies he uses to help clients improve their local search marketing strategies and rank at the top of Google's Local 3-Pack. Hint: There is no magic bullet. Ranking locally begins with a well run business that sells a great product and treats customers right. If you've got those three things in place, then John has some straightforward strategies that any company - large or small - can use to get to the top of local search results. Resources from this episode: Visit the Local SEO Search website Connect with John on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is John Vuong, who is the owner of Local SEO Search. How's it going? John (00:21): I'm doing great. Thanks for having me, Kathleen. Kathleen (00:23): I'm excited to have you because you are a local SEO guru amongst other things. And I feel like, especially at the time we're living in right now with what's happening in the world, getting your SEO buttoned up is more important now than ever because everybody's starting online these days. Right? John (00:46): Exactly. Kathleen (00:47): Before we get into our topic today, can you tell my listeners a little bit about who you are, your story as well as what Local SEO Search does? John (00:57): Yeah, definitely. So I started this agency seven years ago. But prior to that, I've always been in sales and advertising sales in particular. So I studied business finance, but I didn't really know where I wanted to go with it. And I got into my first job as a sales person and I kind of refined and learned the art of sales and really got better over the years, asked the right questions. Fact-finding, did a lot of training courses, audio tapes at the time because there were no blogs and video like there is today in podcasts. So consuming as much as you can to learn the art of sales. And then the last thing before I started my agency, I actually worked at Yellow Pages and I was there for over five years and I learned, I didn't really work in an ad agency per se, but I had a chance to understand advertising and how it worked in terms of a recurring business model and how to run a larger operation. John (02:00): And I did, I was basically face to face with the end consumer clients. And that's where I learned the most because I connected with them. I understood their pain points, their troubles, and I wanted to really help. Right? However, I was restricted to the product line that we were offering at Yellow Pages. As you know, at the time Google was really taking off, they were getting more and more users and more people were spending more time in front of a computer than ever doing searches. And as you know, more people were spending you know, more money at Yellow Pages, but getting less return on their investment. And so that's the reason I started this agency. From listening to my clients, letting them know that, you know, you can continue with Yellow Pages, but they didn't really adopt quick enough. And they don't have a solution where customers, your ideal prospects are now actively looking for businesses like yourself. So that's why I got into the world. Kathleen (03:00): So I just have to say that you saying the words Yellow Pages just took me down memory lane. And I'm sure there are people listening that either won't remember this or, or, you know, it's, they're too young, but like, just that I hear those words and all I can think about is the, the brick of the giant Yellow Pages book being dropped at my front door, like shrink, wrapped in plastic. And I have this one special drawer in my living room where I used to keep all the phone books. Cause you would get like your city phone book, your County phone bucket. And there was the Yellow Pages and the white pages and just the amount of paper that, that took, like, I don't know my mind, I was like, whoa, deja vu, as soon as you said that. So it's, I don't, I don't know whether I look back on it fondly or not. I haven't quite made up my mind. John (03:54): Yeah. But, but if you imagine like think about 10 years ago Google didn't take off, like the internet was just slowly taking off where the speed of connecting to the internet was dial up, right? Like getting in front of a computer to check your email. It took you five minutes to open up a browser and then search and load up a website. I mean, things took a very long time. And so before, you know, computers and internet and technology started taking off Yellow Pages was still the most instrumental place for a lot of small business owners small, medium sized business owners to market themselves because they knew it was an active, engaged consumer that was actively looking for a product or service. And all you have to do is advertise your one page content and kind of call to action. And really hopefully they will convert, right. They're engaged, they're ready to buy. And all you have to do is be in front of them at the time of purchase. Kathleen (04:58): So it's funny when I think about that, because, because yes, it was a very like binary equation of what it took to succeed in the Yellow Pages. It was a combination of purchasing an ad. And for those companies that were really creative, naming your company, triple a whatever, like, because literally ranking first was about alphabetization, you know, which is so simple and straightforward. And then you go into this world that we're in now we're ranking first is like, it's like magic, you know, or it seems like it's sometimes we were just talking about that before we started recording about how things changed so much and Google has this supposed algorithm, and now they have RankBrain, which is artificial intelligence. And, but, you know, they don't really tell anybody what's in that. I mean, they give you a sense of the big drivers of what makes you rank, but nobody really, really knows for sure. You know, what, what those factors are. So it's just such an interesting thing when you juxtapose, you know, it was alphabet, did your company name start with a, and did you have a good ad? John (06:04): It was very straightforward and easy, right. But then comes, but it wasn't actually easy because you had to run a really good business as well. You have to take care of your fundamentals of understanding who your customer is offering a really good product or service taking care of your clients and staff and, you know, pricing it, right. Competitive analysis, all that other stuff like foundational right before you can then promote with a good offer or call to action or whatnot to get them in the door. Right. So you still need to know how to run a good business when you were advertising the Yellow Pages. Right. Kathleen (06:40): And that will never change even today. Like all the digital advances in the world will never change the fact that you have to have the fundamentals straight. So if, when, when somebody comes to you and they're a business owner and they say, I want to, you know, dominate my local market for search, where do you begin? John (06:59): Yeah. So I always first find out a little bit about the company to see if they're actually running a good business in the first place. Right. See the little fact check thing to see if they even have a digital presence in first off, like, do they have a website? They don't have any social assets social or any, any media. And then also find out if they are a profitable business, do they know how to run a business? Right. So understanding who their ideal customer is, persona avatars, understand all that. And then you take on the path of what we potentially can do, because ultimately it's all about positioning themselves as the leader thought leader, authoritative figure and expert right. In their niche. And then from there, it's all about like that journey, what it looks like, how long will it take, because we need to really benchmark them and figure out where and what we need to do in terms of strategy and a campaign over the next course of weeks, months, years, even. Right. so it is a long process in terms of inbound and intake, but it's the right thing to do because it is more of a relationship partnership that we're looking for versus an ad campaign. Kathleen (08:08): Yeah, absolutely. So I mean the Holy grail of local searches, Google, there are other search engines, but let's be honest, you know, if you want to succeed in, in SEO these days, your, your starting point is Google and Google has the three pack. So can you talk a little bit about that? John (08:25): Yeah, definitely. So as you know, most people are doing searches by keywords on Google. There's paid at the top, there's the local three pack, which is usually radius centric, relevance, and distance based on that storefront or service area that you actually go in and do service calls on as then below is there is an organic listing. So traditionally before the map existed, it was all about making sure you rank organically or naturally below the ads. Right? And the local three-pack came out because mainly the driver was mobile. The reason the map came out because people were on the goal and they wanted to look for local coffee shops, gas stations, restaurants, whatever at their fingertips. And it was easy to go to that store quickly because of directions. You could read reviews, check out their followers, et cetera. So Google's intention was trying to get people usage up on their assets like Google, but also display as much information on their property as possible without going to their website. John (09:33): So state getting them to not go on your website, but keep them on Google as long as possible. So they can store and obviously, you know, understand your behaviors, right then there's ads. That will be retargeted to you. So the big thing for you to understand is how do you capitalize on what Google is presenting itself, where you can now be on the map potentially in front of a potential prospect who is searching or seeking out your keywords. So first thing is, make sure you verify and own your Google, my business page. So that's the first thing a lot of people don't even do. However, you should do that on it. Got to my business Google my business and own it. Usually it's a postcard that gets sent to you takes two weeks. It's just to verify that you're a legitimate business at that physical location. If you are a service type of business and you don't have a physical address, you can still claim it because you are a local business, you just service a radius. So you just submit it as if your home is your main central pinpoint. And then you can go into Google My Business and put in the radius service area or cities that you actually service. Kathleen (10:48): No, I had somebody I know who did that. Actually, this is interesting that you bring that up, who was a service business who put in their home and then Google automatically pulled the picture of his house for the business. So how do you deal with that? Like, I mean, I think there's a lot of people who would say, I don't want anybody to have any information about my home. I don't want them to know that it's a home based business. So how do you manage that? John (11:10): Because Google has maps, right? So there's a difference between putting your address and hiding your address. So you can actually go in and hide your address because then people will not know the physical address. So as a service base, most people are operating from the home and therefore you have the ability to just hide your address. Typically, if it is a service based like plumbing, HVAC, roofing, because these are category driven. And most of the time Google recognizes the services as if they don't have physical locations, because you can operate at home and just run a business, right? So certain categories, you can actually hide your address. And in that case, your friend, you can definitely hide it. And then that map and that photograph of your home will not appear. Kathleen (12:01): Okay. Good to know. So when, when you talk about the three pack for people who might not be familiar with, what are the three things that make up the three words? John (12:08): So there's a lot of factors to rank on the Google three-pack. And as you know, Google is always changing their algorithm and always looking for the best result for that given search query or the user. Right? And to understand that you need to understand users in general, right? Because each criteria each vertical, each industry, each market will have different subsets of criteria and factors to rank on that three-pack and even on the natural listings, right? Ultimately what you want to do is have a great website that answers the question, answers the user intent, but ultimately it's all about users behavior as well. So you need to understand that you're providing good, authentic, raw expert content on the website to position yourself as the expert clean look, user friendly website ease of navigation, quick loading, secure website, all these stuff that you should be doing anyways. John (13:12): And then of course, it's the other factors as a fundamental. It's like, make sure that you have good reputation out there. Good reviews, make sure that other people know about you backlinks, right. Go out there and position yourself as an expert by being a part of better business, rural, or getting more speaking engagements or other articles. You know, it's like a guest posts and associations and memberships. All these are all other factors that organic SEO also plays, but there's other signals that Google local three pack are really prominent on, which is citations, which is you know, directories are submitted, which is consistent across all the board, all, all channels. So all your assets should be consistent. The messaging, the content piece, the authorship just everything, right. And then of course it's all about relevance as well. So if you service an area that is New York, for instance, Manhattan or whatnot, you have to make sure that your website, every property and as every post that you mentioned should be related to that region, right. That the surface area, because you don't want articles to be mentioning your, your service or product if they're in a different country or a different postal code, or, you know, because Google, their whole purpose is to really provide the best user experience for that customer. Who's seeking out the best product or service or finding best business owners to match them. So by displaying the best results for the user you're trying to position yourself so that, you know, you get a higher conversion rate. No, that seems pretty straightforward. Kathleen (14:52): If you are, let's just use this as an example, a plumber, who's servicing a very specific area, but what if you are, you know, I'm a big like Mr. Plumber that has locations all over the country, but wants to show up first in each of those locations, because then you do have a situation where your website is going to have to have content on different locations. So how do you, how do you tell Telegraph that to Google that, like, I might have all this information on my site, but I have these very discrete, like territories or areas that I serve. John (15:23): Yeah, definitely. So it's a very similar process as a local mom and pop shop business, small businesses owner, right. Because if you're a Mister plumber, Mr. Rooter or whatnot you have a franchise model and one person still owns that region, right. So there should be a website or a landing page or a subcategory within a page so that you can actually optimize and let people in on that page. Right. Because that's really representing the brand. So it's the same factors because you're still ranking for that one location one. Kathleen (16:02): So are you putting that landing page in as your website address for that particular local pack listing? John (16:09): You have to, because if you're going to the main page, which is where every other city is going after you're not going to be optimizing for the right reasons, right. Google will not, you know, signal their signals out there. Right. And they will know that it's more of a branded search versus like a local search. Kathleen (16:28): So whenever I think about local search and, and you know, this whole topic, there, there are obviously fundamentals, as you said, that need to be put in place a good website, good content you know, getting, claiming your listing and having it all set up properly. So I feel like there's some table stakes and, and, and that's accessible to a local business. But then there are some things that are trickier, right? Where if you're a local business and you're trying to compete against the 800 pound gorilla of your market in the local listings there, they're probably going to have a much higher domain authority, more backlinks. So when you look at all of the different things, the factors are the levers you can pull that are within your control. Are there certain ones that carry more weight with Google? You know, so CA can David take on Goliath in this situation? John (17:27): Yeah. With the local three pack, it's actually a lot easier for a small, medium sized business owner to capitalize on a competing with a big brand big monopoly, right? Because end of the day, the big, big brands, their main focus is really not on the local level, but more on the branded level. They're going after national campaigns, national ad campaigns, they're not focused on long tail keywords markets, regions, neighborhoods, cities, street level, right? Like intersections, that's where community level search results and queries can dominate versus large brands because their focus is on the bigger picture versus the like little micro level picture. Right. So I always ask clients like, you know, yes, there's a specialty, there's actually a niche in most subsets, like plumber, for instance, but you are also looking for like long tail, what are some of the triggers like drainage, septic tanks stuff that actually matters for that local small business owner that might not actually matter for the larger brands that were just going after very broad plumber terms, right? Yes. There's a lot more competition. There might be a little bit more keyword volume, but is the conversion rate as high, right. What really matters for a small business owner is leads cause sales, revenue, and profitability. Kathleen (18:49): Yeah. Now it's interesting. Cause like we talk a lot about inbound marketing on this podcast and a lot about content specifically. And so I think probably most people listening are pretty well versed generally on what constitutes a good content or organic SEO strategy. But what I think is very interesting, at least to me, is when you take that overarching approach to content marketing, like, you know, for example, you want to go after the long tails, you want to answer the questions that people are asking about the problems they have. And when you put that, when you put a local search lens over it, I think it could be very easy to get your content wrong. And what I mean by that, and I've seen this play out is I'll just use an example. Like I live in Annapolis, Maryland, and I, I know someone who owns a commercial real estate company. Kathleen (19:41): And we talked about this once and you know, you can create all kinds of content around commercial real estate. And you know, you could even do commercial real estate in Annapolis, but, but there's, I think there can tend to be an inclination to get a little, I don't know if spammy is the right word. We're like, let's have a landing page for every neighborhood and let's, let's make sure to put the words, Annapolis, commercial, real estate and every blog we write and it can start to sound really forced. So do you, how do you generally counsel your clients to approach that so that they're creating genuinely helpful quality content, but still nailing it at that very hyperlocal level? John (20:26): Yeah. So I, when I try to find out from the clients are, which markets really are important for them, right? Like always dominate local first and expand, you know, regional national, et cetera. So the big thing for me is understanding where they want to go with it. In terms of, yeah, there's service pages, blog pages, there's different content assets, like video, audio images and all that, right? Like written content. So you need to really refine and figure out like who your ideal customer is. Figure out, map it all accordingly with the journey, but then figure out like, yes, there's certain landing pages that will result in a higher conversion rate you to make it sound natural. So there's an an art to it. Then then more than anything, right? Like you're not just writing for the purpose of Google, you're writing for the purpose of the user. John (21:21): Right. And you should always write for the user and yes, there's keyword research, semantic keywords, there's different variations. Yes. You can use some certain keywords and embed a couple drippings of that. Even internal waking and all that other stuff, but it's all about like always focus on your ideal customer and write for them. And if you do that on a really regular basis, consistent basis, then it's no longer spam because you see, you'll see a lot of fruits and rewards from it because your ideal customers will reach out to you so far down that funnel that all they care about is pricing, or they've already vetted you. They already check out your case studies, reviews, and testimonials. All they care about is when can you start. Kathleen (22:08): Right. That makes sense. So when it comes to the listing, you mentioned in the beginning, you have to claim your listing. Obviously that's, that's step one, but then once you have that listing, there are a lot of things you can do with it. And you just talked about assets. And I'm really curious, you know, how important are those assets, the photographs, the video reviews. Like I would love to understand what weight reviews really carry and how many do you really need and that kind of thing. John (22:33): Yeah. So it's all about perception of running a real good business, right? So it's your first impression. If people don't go to your website, they're going to check you out on Google, my business. Right. And the first thing they see is images of the store, either external or internal. So make it as professional as possible. Spend that extra photography fee to make it look as genuine as possible. And also it's all about like, you can put videos as well, right? Short little clips because more important than ever people want to check you out before they even come to your store today, especially during this pandemic. Right. So they want to vet you and then the reputation aspect is all about making sure that they're authentic as much as you want more, I'm more concerned about quality reviews, right. And always genuinely ask as a process to every single customer, not just your best customers. Right. Because those see right through that you vetted your reviews even, or you paid someone to get only five stars. Right. So try to be as genuine as possible, there are going to be some negative and that's okay. Right. It's all about being real about it and acknowledging it and really responding to positive and negative reviews. Right? Kathleen (23:55): Yeah. There's a lot of research that goes into like that, that has shown that, that having only positive reviews actually is not good. And it makes sense to me intuitively as just a buyer. Like if I go and I'm looking at a restaurant and all they have is five star reviews, I'm like that that person got their cousin to write all of those, you know? So I agree with you. It's important to have variety. Any best practices around how you ask for them? John (24:22): Put it in your process, right? So whatever it is from reception to invoicing to thank you, email or a thank you letter, make it a process or text message or call whenever it is. And drip them, it's the same thing as where you drip to get a new customer, you need to have that final, have a final for getting reviews. A lot of people forget that once you have a client that's active paying, they're inclined to do something for you already. They already, you know, use you for a reason. So why not? If, and it's all it is, is a process it's like, you already have an active client, get their email, their information so that you can drip them for a newsletter or whatever it is, right. Like referrals or whatever it is. Kathleen (25:10): And how often should a business be looking at their listing, updating it, keeping it fresh? John (25:19): So updating and keeping them fresh. I personally don't update mine quite as often as you know, because nothing really changes. You only update it when there's dramatic service changes or product changes, right. Unless you move location, you have new images of which we need to talk about. Yes. But it's all about like, you know, if you're in a very hyper competitive industry and they expect a lot of changes, like restaurants, like you need to stay on top of what's going on. Like, are you doing deliveries more so than ever where the specials, because you can do Google my business posts as well, very similar to Facebook posts. You know, you can post it on Google and they last for seven days an image and a content piece with hashtags. So why not utilize that extra piece of asset? Right. so I forgot to mention like images, make sure it's your own images to like never use stock photos, make sure you personalize it as much as possible, as much as a lot of people use image tags and make sure that, you know, you, you save it on a file with keywords, Google actually, you know, so they say they don't take that into consideration. John (26:29): Right. They already have a geotarget. They already have their own vetting system to make sure that it's authentic and real. So do just things that are real to your business. Don't try to hack or trick anyone because people will see through it, especially Google. Yeah. Kathleen (26:44): That's a good point. I didn't realize you could post updates like you can on Facebook. That's interesting. And I mean, how many businesses would you say really take advantage of that? John (26:54): So all my clients, we do it for them. So when, when you, most businesses don't even know about it, maybe 5% actually utilize that feature because only half of the businesses actually claim and verify the Google my business page. So there's a huge amount of people that are even missing that boat, let alone, you know, understanding like the category that you put yourself in is so important. Right. And making sure you check in to see where your competitors are actively marketing themselves as well, in terms of review, count, always check into your competitors, make sure you're in the same playing field, right? Because Google will look at trends. They'll look at industry stuff to see if you suddenly have a hundred reviews and every, or your nearest competitor only has five. What's going on. Are you being in buying reviews? Like just do things that are natural, right? Because if you're a high, big ticket item and you're selling homes, you maybe sell five or 10 a year, how do you have a hundred plus reviews? Kathleen (27:53): Yeah, no, that's a good point. It's a good point. So I assume that you have some clients that come to you and they don't have their listing set up and you need to help them do that from scratch. But I would think, and correct me if I'm wrong. Do you have some companies that come to you and they've set their listing up and they're like, I want to get higher in the rankings. I would love it. If you could talk maybe about any, any case studies or examples you have of like, what, what have those businesses done when they've come to you with an existing listing and they just want to increase their ranking? What are the things they've done and what improvements have you seen and how long does that take? John (28:29): Great questions? Because we get asked this daily. So most of my clients, I mean, we've been in business for seven years and we focus on family, run, small, medium sized businesses, dentist, physio, chiro, you know, professional health and beauty as well as traits. Right. And usually they are smaller in size, but they're a local leader, right. They have experienced, they've been doing it for five, 10, 20 years. They expect it and plan on doing it for another five, 10, 20 years. Right. so that's my target client and what their intention is, is obviously to cultivate new, acquiring new customers because they understand like Yellow Pages. If you're not there and present, you're not visible to have the opportunity to generate leads, potential clients. Right. so most of my clients actually week we have a pretty good track record. And majority of them do see an increase of between, you know, 20 to 50% in terms of organic traffic growth annually. John (29:36): And it actually grows afterwards too because we focus not just on the map, but organic as right. And we really focus on like service level targeted keywords that actually drive real business versus blogs that are general in nature and informative type of content pieces that doesn't really drive real customers acquisition of, you know, sales and revenue, because the main purpose for all my clients is phone calls, leads, revenue, sales, and profitability. Right. And if it's not working exactly. And if they don't, if it doesn't work, they're not going to renew with me. So my focus is yes, we have a longer term contract, but we have a very high renewal rate because our whole premise is longterm relationships because we want to grow with them. And it's more of a partnership than anything. Kathleen (30:27): Well, what you're saying makes sense. And I think in general, philosophically, I get this question a lot. Like if you're doing content marketing, where do you start? Because you have, you obviously want a full funnel strategy, but like where do you begin? And I always tell people, you start at the bottom of the funnel, which is basically what you're saying, which is hyper-specific queries that have to do with high intent purchase searches. And that's because that's the fastest path to revenue and you start getting revenue in and that buys you a lot more time to figure out the top in the middle of the funnel. So I totally agree with you. John (31:03): Exactly. And then in terms of timeline, I forgot to answer that. So I've seen clients rank months, and then it's some clients like dentists in Toronto. That's where I am may take years because it all depends on benchmark where they're at versus some of the major players. Right. and how much they've invested, especially your client competitor. So it's very hard and it's very individualized in terms of the quotes that we submit to our clients. Kathleen (31:33): Well, I really liked your suggestion though, of competitor tracking, like, you know, set a schedule, whether it's once a week, once a month, once a quarter, whatever you decide it is. And I guess it depends on how competitive your spaces and go in and look at all of your different competitors and how many reviews they have and what's going on in their listing on the category they're targeting. Like that seems like something very actionable that any business could do right away. And if you see yourself slipping by comparison, then you sort of have your marching orders. Right. It makes, it makes a lot of sense. All right, well, shifting gears, then I have a couple of questions that I always ask my guests. And I'm curious to know what you have to say. The first one is that we talk all about inbound marketing on this podcast. Is there a particular company or individual that you think is doing a really outstanding job, but with their own inbound marketing these days? John (32:22): Yeah. So I I'm always reading HubSpot, Infusionsoft in terms of their you know, blogs and marketing tactics. Cause they seem to know a lot and just like a big brand, like Yellow Pages, you respect people that have been there for a very long time with a huge user base. And they usually hire the top leaders and experts in the industry. So I do follow them. In terms of specific people in SEO, there's dozens of people that I follow. Just because it's, so, I mean, there's so much going on from technical to link building to you know, user engagement, UX, design speed, there's so much going on. So for me, there's people. But there's also a lot of like big software that I follow it. Kathleen (33:13): Yeah. Yeah. And I see if you're listening, you can't see this, but I, I can see cause we're on video that behind you, you have Rand Fishkin's book Lost and Founder, and he's one of my favorite people to follow for SEO information. So all right. Second question. I always hear from marketers that it's very challenging to keep up with all the changes, especially in the space you're in. I mean, as you we've talked about this at the beginning, SEO changes all the time, literally. And in fact, I think right now there's a lot of chatter that we're in the middle of a big core algorithm update and everybody's kind of like freaking out, what does this mean for me? So as a marketer, how do you stay up to date with all the things that are changing all the time? John (33:55): So that's the biggest challenge like, yes, we read a lot. All everyone on my team needs to be on top of the game. There's changes all the time, but there's major changes. We try to stay away from like small level micro changes because it's not going to move the needle as drastic as the larger macro ones. Right. but we do read a lot. So Search Engine Journal, Search Engine Land, Moz, Ahrefs, SEMrush, backlink.io, Or there's so many different blogs out there. So many videos and podcasts. I listen to it, but I always look at like core foundation and fundamentals all the time. That's more important to me like business. How do you run a good business that has lasted for generations? Not just five, 10 years, I'm talking about 50 years, 80 years, right? Those are the people that want to pick brains with and see what cultivates and what are the real, tangible things. John (34:50): And that's why I learned a lot from Yellow Pages, like working with thousands of business owners that lasted through many generations. It was all very simple. If you think about it, it's taking care of your customers, listening, understanding what the value prop is, differentiating yourself from competitors, pricing it well, like all the things that you take for granted, but a lot of business owners oversee and they think, wow, getting on the first page of Google will be the Holy grail of at all. But if you think about it, if I get you there and you don't know how to answer your phone, take care of your clients, price it right. All these other factors, it's kind of a waste of effort. Right? Kathleen (35:28): I feel like, I feel like it's like weight loss. Like everybody gets so entranced by the latest diet fad, but really it's eat less and more, but none of us want to do it. We all want the quick, the quick fix. Right? well, so interesting, John, I really appreciate you sharing all of that with us. If somebody wants to reach out and ask you a question or learn more or connect with you online, what's the best way for them to do. John (35:55): Yeah. So you can check out my website, it's www.localseosearch.ca. But you can also connect with me on LinkedIn. That's probably the best medium and you can find me. It's John Vong V U O N G. And I'm the founder of Local SEO Search. Kathleen (36:11): Awesome. And I will put links to all of that in the show notes. So as always, head there and check that out if you want to connect with John. And if you're listening and you enjoyed this episode, please head to Apple podcasts or the platform of your choice and leave the podcast a preferably five star review, because that is how we get found. Just like a, you got to get found in local search with reviews. That's how podcasts get found. And if you know somebody else who's doing amazing inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. Thanks so much for joining me this week, John. John (36:47): Thank you so much, Kathleen. I had a lot of fun.

Манай энэ удаагийн дугаарт Google компанид Staff Software Engineer-р ажилладаг Б. Баттулга оролцон сонирхолтой яриа бидэнтэй өрнүүллээ. Түүний ярианаас товчхон хүргэхэд: - ✅Одоогийн байдлаар Google-n RankBrain хэмээх machine learning-д суурилсан хайлтын engine дээр, infrastructure тал дээр нь ажилладаг - ✅Шинээр гарч байгаа стартапуудын гаргадаг нэг том алдаа нь маш сайн хийгдсэн инженерчлэл, мэдлэг дээр суурилхаас илүү нэг санаа гаргаад тэрийгээ зах зээл дээр туршихад илүү анхаардаг - ✅Нэгэнт зах зээл дээр байр сууриа олчихсон загварыг дууриалгахаас илүү ирээдүйд эрэлт нь ихсэх, инженерчлэл нь хараахан бэлэн болоогүй байгаа санааг амдаж олох нь илүү чухал - ✅Youtube channel: https://www.youtube.com/channel/UCFk70qL0EAzrGWSHfLlZwZQ - ✅Хэрэглэгчид шууд хүрдэг төсөл нь түлхүү хэрэглэгчийн юу хүсэж байгаад төвлөрдөг бол Infrastructure баг нь бусад багуудыг өөрсдийн хэрэглэгч гэж хардаг ба багийн гишүүд илүү тогтвортой, удаан хугацааг өнгөрүүлдэг - ✅Системийн загвар гаргахдаа бүрдүүлж байгаа сервис/бүрэлдэхүүн бүр нь өөр өөрсдийн гэсэн дан ганц зорилготой, тэрхүү зааг нь маш тодорхой байх хэрэгтэй. Separation of Concern: Do one thing, do it best! - ✅Machine Learning-с өмнө Scalability буюу системийн уян хатан байдалд илүү төвлөрдөг байсан - ✅100 PB өгөгдөл дээр neural network training хийхэд нэг удаадаа 1TB парамер бүхий файлыг өөрчилж байна - ✅Machine Learning нийтээрээ хэрэглэж эхлээд удаагүй байгаа тул бүх л том компаниуд ижилхэн асуудалтай, ижил шатан дээрээ явж байгаа - ✅Хийж байгаа ажил чинь гарт чинь ороод, дадаад ирвэл асуудал бишдэж байна гэсэн үг гэж боддог. Энэ үед дараагийн шатны, илүү хүнд, ярвигтай гэсэн ажил руу орох хэрэгтэй - ✅Хийж байгаа ажлаас чинь хамаараад тэр болгон шинээр систем архитектур гаргах боломжгүй бол одоо байгаа системд чинь нэмж хөгжүүлэхэд төвөгтэй, ойлгомжгүй болохоор хүмүүс хүрэхээс зүрхшээдэг хэсгийг шинээр хөгжүүлэх нь том боломж бөгөөд тэрийг харж чаддаг инженерүүд хурдан дэвшдэг.

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 How Machine Learning in Search Works: Everything You Need to Know SearchEngineJournal.com breaks down how Google's Machine Learning algorithm learns and the best ways to feed it what it wants. Story 2 How Does Facebook Use Machine Learning to Deliver Ads? A look into how Facebook uses Machine Learning to deliver relevant ads to billions of users each day. Story 3 Businesses are finding AI hard to adopt Large corporations are frustrated with the results they're getting from their AI projects. Is this a case of over-hyped technology? Look for new episodes every-other-week. Subscribe today in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/

I avsnitt 62 av Sökpodden frågar vi oss om Core web vitals är något att ha, vi spionerar på konkurrenter med hjälp av auktionsinformationen i Google Ads och så tar vi oss an Amazonutmanaren Facebook Shops. Du lyssnar väl? Inlägget #62 Mygg & Kameler dök först upp på Sökmotorkonsult.se. Liknande artiklar: Core web vitals blir rankingfaktor #8 Julhandel & RankBrain #7 Title is king

Otra de las consecuencias que ha traído la pandemia del coronavirus, sin duda anecdótica en comparación con las principales, ha sido el parón de los lanzamientos editoriales. Fernando Maciá se curró un libraco de SEO avanzado (SEO avanzado: casi todo lo que sé de posicionamiento web) y está ahí, impreso, acumulando polvo hasta que “esto pase”. En papel no tiene fecha en firme, más que “será de los primeros en salir”. Pero no debe faltar mucho pues Amazon ya ha puesto fecha al desbloqueo de la versión para Kindle, el 28 de mayo. Mientras lo hemos atracado para espoilear un poco el libro y aprovechar que lo tiene fresco para preguntarle por dudas avanzadas de SEO. Cómo funciona el Rankbrain de Google, estructura ideal de dominios para SEO internacional, enlaces a prueba de Google Penguin, SEO para un mundo mobile only… Por si alguien no lo conoce, Fernando Maciá es uno de los pioneros del SEO en España, fundador y CEO de la agencia Human Level, y prolijo docente y autor de guías de referencia sobre SEO y marketing digital. Enlaces de interés: Iniciativa Marketers Against Coronavirus Canal de Youtube, que acaba de superar los 30.000 suscriptores. Entrevista con Luis Villanueva, sobre SEO onpage a fondo.

Otra de las consecuencias que ha traído la pandemia del coronavirus, sin duda anecdótica en comparación con las principales, ha sido el parón de los lanzamientos editoriales. Fernando Maciá se curró un libraco de SEO avanzado (SEO avanzado: casi todo lo que sé de posicionamiento web) y está ahí, impreso, acumulando polvo hasta que “esto pase”. En papel no tiene fecha en firme, más que “será de los primeros en salir”. Pero no debe faltar mucho pues Amazon ya ha puesto fecha al desbloqueo de la versión para Kindle, el 28 de mayo. Mientras lo hemos atracado para espoilear un poco el libro y aprovechar que lo tiene fresco para preguntarle por dudas avanzadas de SEO. Cómo funciona el Rankbrain de Google, estructura ideal de dominios para SEO internacional, enlaces a prueba de Google Penguin, SEO para un mundo mobile only… Por si alguien no lo conoce, Fernando Maciá es uno de los pioneros del SEO en España, fundador y CEO de la agencia Human Level, y prolijo docente y autor de guías de referencia sobre SEO y marketing digital. Enlaces de interés: Iniciativa Marketers Against Coronavirus Canal de Youtube, que acaba de superar los 30.000 suscriptores. Entrevista con Luis Villanueva, sobre SEO onpage a fondo.

Hi everyone, our #seoconspiracy of today is about Google Updates. SEO from all over the world are totally confused about what is a so-called Google Update. In the old days, we had the Google Dance, but it does not work like this anymore. Especially since Google is using Machine Learning algorithms called RankBrain, what's called a Google Update does not mean what it used to be years ago. Most of the time, SEO are confusing machine learning patterns with core updates. As always, this is only our opinion. Please don't hesitate to share your point of view on this topic. We never take for granted the time you spend to watch our content. Thank you very much Laurent Bourrelly ----------- Laurent's Stuff : http://www.topicalmesh.com/ http://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Dixon's Stuff : https://dixonjones.com/ https://majestic.com/ https://inlinks.net/   ----------- SEO Conspiracy Social Media : - Facebook: https://www.facebook.com/seoconspiracy/ - Instagram: https://www.instagram.com/seoconspiracy/ - Reddit: https://www.reddit.com/user/seoconspiracy - Twitter: https://twitter.com/seoconspiracy

Hur ska du tänka kring din digitala marknadsföring i kristider? Vilka utmaningar finns vid SEO-migreringar? Hur kalibrerar jag min attributionsmodell? Detta är tre av frågorna som vi tar oss an i avsnitt 59 av Sökpodden. Inlägget #59 Gasa eller bromsa? dök först upp på Sökmotorkonsult.se. Liknande artiklar: #40 Amazon SEO #33 Special: Pineberry 10 år #8 Julhandel & RankBrain

A pesquisa Anatomia de um Blog Post, que a Orbit Media faz nos Estados Unidos e nós da Tracto aqui, no Brasil, mostrou que palavra-chave já foi importante. Só um em cada cinco redatores pesquisam palavras-chave sempre que vão escrever um post para um blog. Isso vale tanto para o Brasil quanto para os Estados Unidos. Pegando mais especificamente os dados do relatório de 2019 do estudo aqui do Brasil, os resultados foram estes: 20% dos redatores sempre pesquisam as palavras-chave antes de redigirem um post. 62% pesquisam com frequência ou às vezes. 18% não pesquisam nunca. Eu fico aqui imaginando duas formas de você interpretar esses dados. A primeira é aquele sujeito mais carrancudo e mal informado dizendo o seguinte: "Esses blogueiros não sabem nada de SEO. Não pesquisam palavra-chave e é por isso que não ranqueiam". Ok, é uma forma de interpretar os fatos. Mas eu fico com uma segunda interpretação. Pessoalmente, não considero muito importante você ficar escrevendo em torno de uma palavra-chave. O próprio Google já cansou de dizer que ele quer que você escreva para satisfazer ao ser humano, e não aos robôs. Esse negócio de pegar uma palavra-chave e ficar repetindo já foi importante, mas não é mais. Em 2015, o Google implantou o algoritmo RankBrain, todo baseado em inteligência artificial. Daquele momento em diante, o Google passou a imitar o comportamento humano na hora de ler os artigos. Então, o Google quer que você escreva de forma natural, para o ser humano ler. Nessa linha, o expert em SEO Dan Sure fala até do conceito do SEO Invisível, que nós abordamos no podcast #161 (que eu convido você a ouvir de novo). Por isso, eu estou com os 62% que pesquisam palavras-chave de vez em quando. Para mim, o ideal é você fazer uma pesquisa mais para mapear quais temas você vai cobrir no conjunto de pautas. E tentar cobrir aquele conjunto de palavras-chave com o conjunto de posts que você produz. Quanto mais natural for a sua redação, melhor.

A pesquisa Anatomia de um Blog Post, que a Orbit Media faz nos Estados Unidos e nós da Tracto aqui, no Brasil, mostrou que palavra-chave já foi importante. Só um em cada cinco redatores pesquisam palavras-chave sempre que vão escrever um post para um blog. Isso vale tanto para o Brasil quanto para os Estados Unidos. Pegando mais especificamente os dados do relatório de 2019 do estudo aqui do Brasil, os resultados foram estes: 20% dos redatores sempre pesquisam as palavras-chave antes de redigirem um post. 62% pesquisam com frequência ou às vezes. 18% não pesquisam nunca. Eu fico aqui imaginando duas formas de você interpretar esses dados. A primeira é aquele sujeito mais carrancudo e mal informado dizendo o seguinte: "Esses blogueiros não sabem nada de SEO. Não pesquisam palavra-chave e é por isso que não ranqueiam". Ok, é uma forma de interpretar os fatos. Mas eu fico com uma segunda interpretação. Pessoalmente, não considero muito importante você ficar escrevendo em torno de uma palavra-chave. O próprio Google já cansou de dizer que ele quer que você escreva para satisfazer ao ser humano, e não aos robôs. Esse negócio de pegar uma palavra-chave e ficar repetindo já foi importante, mas não é mais. Em 2015, o Google implantou o algoritmo RankBrain, todo baseado em inteligência artificial. Daquele momento em diante, o Google passou a imitar o comportamento humano na hora de ler os artigos. Então, o Google quer que você escreva de forma natural, para o ser humano ler. Nessa linha, o expert em SEO Dan Sure fala até do conceito do SEO Invisível, que nós abordamos no podcast #161 (que eu convido você a ouvir de novo). Por isso, eu estou com os 62% que pesquisam palavras-chave de vez em quando. Para mim, o ideal é você fazer uma pesquisa mais para mapear quais temas você vai cobrir no conjunto de pautas. E tentar cobrir aquele conjunto de palavras-chave com o conjunto de posts que você produz. Quanto mais natural for a sua redação, melhor.

What is Google RankBrain and how does it work? Here is the new way Google works.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Optimizing for BERT Google Might Discover Entity Relationships Using 3rd Party Sites Majestic SEO Topical Trust Flow Google Taxonomies and Ontologies Is Google Using Neural Networks to Identify Intent Difference between RankBrain and BERT Using Google Trends in Keyword Research Using Conversion to Prioritize Keywords in Keyword Research Using PPC Conversion to Prioritize Keywords The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can't optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers. 00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships. 05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow. 06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds. 14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent. 16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries. 21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords. 25:20 25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients. iTunes and the Dojo Radio iPhone App!  

In unserer heutigen Folge beschäftigen wir uns mit Googles Mitarbeiter des Monats: der heißt nämlich BERT. Das neueste Update des Suchalgorithmus ist jedoch nicht nur aufgrund seines Namens außergewöhnlich. Laut Google ist es nach RankBrain die bislang gravierendste Änderung - vielleicht sogar der größte Schritt vorwärts in der Geschichte der Suchmaschine. Doch was steckt hinter dem skurrilen Namen und wie wirkt sich das Update auf Nutzer und SEOs aus? Das klären wir in dieser Episode des SEO Podcast.

Google Search went Sesame Street on us by announcing its latest Algorithm update last week. This update is going to impact 1 in 10 searches, and it is rolling out now. Why is it important? This is the second major update in five years since RankBrain. The emphasis on this update is on improving machine learning. Search results are being broken down to understand the deeper meaning that’s conveyed through natural language processing (NLP). How can I get to page one? Like many updates from Google, this is one of the hundreds of factors that evaluates a Search result. Google is mostly a text-based machine, and continuing to invest in your content will yield results for years to come. Where is Google going with this update? It’s hard to predict the future, but this is impacting “Rich Snippets” which map back to how voice searches work. If the results improve on text-based searches, the impact will be felt on voice searches in the near-term.

- Uber ha annunciato la creazione di Uber Money, nuovo servizio che include anche un portafoglio elettronico con bancomat e carte di credito.- Google sta lavorando all'introduzione di BERT, la più grande modifica al proprio motore di ricerca da quando la società ha introdotto RankBrain, quasi 5 anni fa. La tecnologia userà le reti neurali e permetterà ricerche più raffinate.- TikTok, il social, su cui milioni di giovanissimi condividono brevi video, è stato lanciato in Italia esattamente un anno fa. L'applicazione, che ha inglobato Mysical.ly in seguito a un'acquisizione, è presente oggi in oltre 150 paesi e tradotta in 75 lingue.- Dopo aver rimosso un mese fa gli indici di apprezzamento ai post, Instagram li sta reintroducendo gradualmente. Sono stati eliminati anche alcuni filtri che simulano la chirurgia plastica. - La Federal Trade Commission ha multato per 2,5 milioni di dollari un’azienda che ha venduto follower su Twitter per gonfiare la popolarità di alcuni profili. Pratica considerata illegale.Da Alessio Galea è tutto, per approfondimenti Ninja.it

Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. BERT, short for Bidirectional Encoder Representations from Transformers, is Google’s latest update to its search system, and search experts are calling it the biggest update to the system since RankBrain launched five years ago.

The website for your law firm should be working for you 24/7 as a lead referral source. One of the best ways to optimize your site is through SEO. SEO has changed a lot since its inception over 20 years ago when Larry Page invented the idea of weighted rankings. It's no longer about trying to figure out how to fool PageRank, rather, it's about how well you treat your customers and create great content that ranks you higher in search queries. Links/References mentioned in this episode: SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/RankBrain: https://moz.com/learn/seo/google-rankbrainHave a marketing question you want answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online  Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Erin: https://www.linkedin.com/in/erinebarrio 

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: SERP Out Analysis and History of Universal Search Is EAT a Ranking Factor? Is Google Responsible for the Validity of Facts in Searches? Implementing Keyword Research in 2019 LSI Keywords Revisited Using Ontologies & Categories in Keyword Research Natural Language Processing & Voice Search The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search. 08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny. 18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below. 28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research. 43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research. 48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain. iTunes and the Dojo Radio iPhone App!  

O Google hoje tem o Hummingbird e o RankBrain trabalhando juntos. Consegue copiar o comportamento humano ao ler textos. É justamente aí que a dúvida persiste: textos maiores vão necessariamente trazer a melhor explicação para uma pergunta e fazer com que um post ranqueie melhor?Para baixar o ebook que serviu de base para este programa, acesse: https://www.tracto.com.br/estudos/seo-quais-criterios-do-google-realmente-importam/.

O Google hoje tem o Hummingbird e o RankBrain trabalhando juntos. Consegue copiar o comportamento humano ao ler textos. É justamente aí que a dúvida persiste: textos maiores vão necessariamente trazer a melhor explicação para uma pergunta e fazer com que um post ranqueie melhor?Para baixar o ebook que serviu de base para este programa, acesse: https://www.tracto.com.br/estudos/seo-quais-criterios-do-google-realmente-importam/.

Cosa è e come funziona Google RankBrain? Ecco il nuovo funzionamento di Google.

Hint: Long-tail keywords are obsolete.

SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm paid off, but those days have long since past.  Today, the goal of Google’s codebase is to give users the best search results possible. It’s no longer a war of who spends the most money on SEO, rather, it’s about who does the best job creating great content and taking care of their customers. Links/References mentioned in this episode:  SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/ RankBrain: https://moz.com/learn/seo/google-rankbrain Have a marketing question you want answered? Email us at podcast@boomtime.com.    Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio

Dawn Anderson with Jason Barnard at BrightonSEO April 2019 Dawn Anderson talks with Jason Barnard (The Brand SERP Guy) about context clouds, co-occurrence, relatedness and BERT. She starts with the quote ‘You shall know a word by the company it keeps', which is really cool. She uses seashore as an example, which is perfect because we are sitting on the beach in Brighton with the seagulls in the background (but that isn't the reason she chooses the example, surprisingly). Dawn is a super interested in academic papers and their importance to industry, so we end up talking a great deal about that… I assume that academic papers come from university, and Dawn gently corrects me and gives several really interesting examples of academics in industry at Google, Spotify, Yahoo… Conclusion is that industry would not be funding these studies if there were no commercial potential. Her (convincing) argument is PhDs are often the precursors of commercial implementation and patents, so she has the jump on pretty much all of us. Finally, NLP and BERT – whereas NLP will look left, then right of a word, whereas BERT looks both ways at the same time and thus vastly widens the context window. And that is going to revolutionise machine understanding of context clouds, co-occurence, relatedness (and probably RankBrain). She then goes on the theorise of what is coming next, which is wildly mind-blowing (and VERY hard to keep up with her). Listening back now to the conversation, I can picture multiple jaw drops. The future is about machines understanding language more and more within the idea of entities, knowledge graphs and… context.

Dawn Anderson with Jason Barnard at BrightonSEO April 2019 Dawn Anderson talks with Jason Barnard (The Brand SERP Guy) about context clouds, co-occurrence, relatedness and BERT. She starts with the quote ‘You shall know a word by the company it keeps', which is really cool. She uses seashore as an example, which is perfect because we are sitting on the beach in Brighton with the seagulls in the background (but that isn't the reason she chooses the example, surprisingly). Dawn is a super interested in academic papers and their importance to industry, so we end up talking a great deal about that… I assume that academic papers come from university, and Dawn gently corrects me and gives several really interesting examples of academics in industry at Google, Spotify, Yahoo… Conclusion is that industry would not be funding these studies if there were no commercial potential. Her (convincing) argument is PhDs are often the precursors of commercial implementation and patents, so she has the jump on pretty much all of us. Finally, NLP and BERT – whereas NLP will look left, then right of a word, whereas BERT looks both ways at the same time and thus vastly widens the context window. And that is going to revolutionise machine understanding of context clouds, co-occurence, relatedness (and probably RankBrain). She then goes on the theorise of what is coming next, which is wildly mind-blowing (and VERY hard to keep up with her). Listening back now to the conversation, I can picture multiple jaw drops. The future is about machines understanding language more and more within the idea of entities, knowledge graphs and… context.

[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he's on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he's also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.   [00:00] Secret to a killer brand. [00:55] What's up, Creative Hustlers. [01:30] Why we wish Jeremy was still in town! [01:50] Jeremy's background [02:04] Key points in “Getting to Like” [02:40] Jeremy & the Firebrand Group [03:20] Future Proofing and Marketeers. [04:14] Positioning from a Marketing perspective. [04:55] Why you should follow Jeremy's column on INC. [05:30] Personality vs. Substance. [06:00] Steven's Facebook feed is yelling at him. [06:30] Thoughts on Video Ads [07:10] If Steven was a cat, his name would be “Video Struggles” [08:35] If you have to record it 5 times, it HAPPENS! [09:00] If you have blinds tied up in the background, no one is going to buy your product. [09:28] Getting back into video. [10:10] All the struggles to recording videos. [10:30] Podcasteers, don't fear! Podcasts are sticking around. [11:37] Using only one sense to absorb information. [12:00] Future of Podcast: Apps in Cars & Holograms in your living room. [13:16] Marketing impact of A.I and Emerging Technologies [13:35] What is RankBrain and self-learning? [15:02] The checks and balances of A.I [16:05] But, let's remember, it's only a machine. [16:50] Melissa doesn't know what “Skynet” is… [17:17] Facebook wasn't even a thing when Steven & Melissa were in high school! [18:20] Shout out to Zoe from About.Me [19:25] Traveling can help marketers have empathy and improve their game. [20:05] Embracing the different cultures and countries. [21:00] Find what people really need. [21:25] Alan's jump from Cape Cod to USC. [21:58] Melissa wants to start a diversity club! [22:29] Americans have the worst potlucks. [22:50] International Roundtable [24:15] It's the ugly American's fault flights are expensive. [24:42] Ben Franklin is the first American #CreativeHustler. [25:30] Pouring one out for all the homies. [25:53] Who's your Mount Rushmore of #CreativeHustlers? [26:50] Looking at legacy as entrepreneur. [27:20] Jeremy wants to be remembered as, “at least he wasn't a schmuck” [27:55] We're bringing schmuck back! [28:30] Adult Warning: Look up “Scutch” on UrbanDictionary! [29:06] Let us know if we were too Schmucky! [29:30] Get your free gift at TheCreativeHustler.com/Checklist! [30:20] Don't forget to leave a review! [30:43] Melissa's Moment of Hustle   Contact: Tweet him on Twitter - @Jeremarketer Find out more about what Jeremy does: FirebrandGroup.com Check out his books on Amazon: Going Social by Jeremy Goldman Getting to Like by Jeremy Goldman

In this week's Podcast episode we'll be talking about some new developments that have the potential to affect us all, as content creators. Google RankBrain Algorithm Change On Oct 26th, Bloomberg came out with a story detailing how Google started using machines to match queries to content in what they are calling RankBrain. This has ... Read more The post Google RankBrain, Firefox 42 Privacy and Facebook Ad Training Discount appeared first on Niche Site Tools.